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Sure.

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- Alright. Hey, Julia.

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This is Calvin, and I have Julian Jones in Australia. And

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we're talking about simplero and Julia and

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your business.

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So let's just get into it. Tell me tell me what you do. Tell us what your business is

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about.

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- Sure. Sure. But

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breaks in the back and see a digger from here.

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So sorry. This sounds not very good. But

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I work with Newmont, so my business was offline. I'm a doula. So I postpartum, doula the second.

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Visit moms in their homes after their baby's gone and give support with breastfeeding and sleep, and just generally the whole emotional

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transformation.

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They've got to become your mother. Yeah. And what I found is I was using

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I was using email marketing anyway for my local business And people started finding my website from from all over the world.

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Like, I was getting emails from Canada and from South Africa and from Europe and people like, you know, so where can I find someone like you in my local area?

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And I was like, oh, it's not it's really not a lot of people doing well.

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I do. So it's a bit of a gap. There's a lot of focus on birth.

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I think it's not afraid of birth, and so you get kind of excited on it.

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And then there's this all this stuff that happens afterwards, which is just the most lumped.

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It sounds like nothing is prepared in Florida that it never even occurred to them.

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No 1 had mentioned it, you know. So

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and given the rights of breastfeeding and depression and divorce that come from this

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5

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times. It was long at the time that really deserved a lot of care.

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So now I'm working on

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turning what I do with someone face to face into

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a

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an online product, which is a kind of hard 1 because it's a new sort of niche to go online.

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It's been a bit difficult.

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- Yeah.

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Yeah. How how's it how's that been difficult?

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- Someone's here. Hang on. I just gotta go and open the door, but I'll be right back.
- Alright. Sure.

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While we wait.

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- So happening.

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Welcome back. I'm

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So I think, Paul, because

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I think it's just a new thing. It's a bit hard

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more difficult niche because in my area, people aren't really used to doing a courses.

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A lot of people watch my free video course because I have some free mini courses.

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And then at the end, they go

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I don't know what an e course is, and I've never done 1. I'm like, no. You've just done 1.

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You know, like, that little fur

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- phrase 3 you need to go. You know, if you want more, then that's what I do. So
- --
- Right.

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-- so I guess it's just a new area.

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It's just an it's just a fence that isn't yet online and and information that's not it's not people aren't used to getting it that way.

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So, anyway, so I had a lot of roadblocks on the way.

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But to be honest, the biggest roadblock, the most the most challenging thing for me has been the technology

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and finding I've been through multiple web designers. And

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I

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I honestly, like, optimized press

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WhatsApp and Wish list.

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Tried having a custom site coded for me.

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I tried so many things and

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- with my

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- I needed to do. All of it was

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too expensive.

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I had too many bugs.

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I couldn't just jump in.

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It wasn't responsive enough like I'd need a whole team of tech heads to be able to make 1 small change, you know, whereas I think when you're starting a new business, particularly in anything online, you really need to be responsive.

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And I was finding that,

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you know, like, someone is

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like, oh,

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of, you know, of that pop up video, but then I'd have to wait for someone in Belgium and someone in India and, you know, like, it was just not

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It just wasn't quick. It was so cumbersome and big that yeah. It felt

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like and I could never just do anything.

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- I hear you.

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Yeah. I was thinking of the the other thing because I

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I would think that obviously there are niches where people very much used to to online courses, but there's always gonna be that first online course for for anyone.

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Right. Right. And we and we all know that experience of, like, Alright. Is this for real?

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Does this work? And what is this?

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And, you know, I'm used to a book, but this is not you know, that it's it's just the first time is always gonna be a little bit

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you know, it's new. It's unknown. It's uncharted territory.

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But yeah. I hear you. That makes sense.

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- And

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when I was, like, through through Facebook, most dealers do birth, and I was doing postpartum.

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- Yeah.
- And even that people were, oh, you can't be a postpartum dual. No 1 has a postpartum dual.

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- What even is a postpartum dual? Mhmm. Right.
- Right.

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But I made it work. So, you know, I'm fairly confident

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that I can make this e course thing work too. It's kinda just a matter of not giving up, you know.

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You just -- Mhmm. -- have to keep going.

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- Okay. Because I believe in that.
- Right.

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And if the product's good, then you're taking good parent good care of your people.

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They're gonna tell other people when they're pregnant. And then it's it it'll spread like that.

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It's a beauty of of the Internet and the age that we live in, that these things actually

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will will grow.

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So

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That's wonderful. And how did you come up with that? How do

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yeah.

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How did that happen?

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- Yeah.

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It kinda even sideways into a series of different airways, like, I guess I always grew up with my mom telling me that she had a really hard time and I was wondering how to she had an emergency to

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mainly She said

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she didn't have her to support her, and it was really hard for my dad to even get any time off work back then to help her out after having a baby and abdominal surgery.

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You know, it was just like that.

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She said she was just saying, you know, it's some it's a difficult thing.

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And then as a result, she's really been there for me when I had my baby, she looked she's got my 2 children now.

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And she's looking after my sister's children right now as well as this school holiday.

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So I guess, I've always had that understanding that it really takes to be a leach to ride a child and

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and

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oh, so that's about 80 minutes that we guide from culture.

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But then, really, I didn't ever think of making a career out of it until I actually wanna study Ivera, which is Indian medicine -- Mhmm.

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-- because I went to India, and I

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but really sick. I was sick for 2 years with

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I had to try it in Gardia.

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It kind of walked into chronic fatigue, and I shouldn't really work though, eventually

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going back to it. I was, like, 22 or something at the time.

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- I should have been, like, the most fit and healthy that I would ever be eat it.

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I I just couldn't eat

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it to shake it. And

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in the end, I went to an Indian medicine. I figured, well, I got sick in India.

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I'll I'll maybe the doctor can do something

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about it. And

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sure enough, with traditional medicine with herbs and some massaging,

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It it was, like, 3 months and I was

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a hundred and

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hopefully, so

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for me then, I was like, that's mind blowing.

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You know, why don't we why don't we know that kind of stuff? And

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because the western doctors had told me there's nothing that I could do about the, you know, the particular illness of that.

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Anyway, so we I just thought that's what I wanted my last work to be.

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But if you really wanted become an diabetic doctor.

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You have to go back to India and study for 6 years, and I knew that wasn't really gonna happen.

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So instead, I decided to nation So that's why I focused on that first 40 days after charter.

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And

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and the the diabetic

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ritual verbs, the massage, the food,

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and and also just the culture of care that goes along with

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that. So

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yeah. It kinda kinda came and that was all had my own baby.

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So that was, like, that was what planted the seeds.

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I did my study, and I, you know, I had a few times and things.

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Then I had my own baby, and then that was just, like, took my learning from here to, like, of the charts because it was so different having the lived experience than than just the theory.

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So yeah. So it's kind of been a long journey, but I've been doing it now for

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7 or 8

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It's probably just focusing on that first 40 days after childhood. So it's a very specific

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Mhmm.

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- In fact, a hundred other cultures around the world, anthropologists have found that that first 40 days after childbirth is considered

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- the most important stage of a woman's life. Mhmm. So

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in terms of long term health benefits and for herself and for her baby, in terms of being able to breastfeed and bonding while with the baby recovering and healing from the birth.

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You know, having good mental health.

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You know, it's a really crucial time and it can Yeah.

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I mean, I've seen that you can make or break a woman. So I think that 40 days is is massively

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under estimated in our culture. We just kind of think you go back to the supermarket,

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you know, put the baby in the trolley and get on with your life, you know. It's just not like that.

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- Mhmm.

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Yeah. Well, that's amazing. I I love that. I love that.

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And this

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yeah. Taking, like, a more holistic approach to to supporting and and giving

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that new mother everything that she needs to

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to be a great mother and be health and, like, for her and for the baby, that's that's really amazing.

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Very, very cool.

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So how how did you

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- Okay. That's

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- sorry. You go. We're getting into mixed stuff, I think.
- That's cool. No. Go ahead.

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I wanna hear what you have to say.

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- I was just I was just going to agree. I think we all agree that in those first 6

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weeks when a baby is small, but the mother is, you know, 99.9

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- percent of
- the time. She's the best person to look at after the baby.

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Her body's doing the right thing. Her hormones are doing the right thing.

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You know, she's designed to be the primary care for that first 6 weeks.

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But we've focused so much on what the baby needs And we don't really think that if we can just meet the mothers' needs, if we can keep the mother, welfare, comfortable,

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happy,

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you know,

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It just means then she takes so much better than than if we're bombarding her with information about, you know, what the baby needs

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really mothers very intuitive. Been with throughout their baby's needs.

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As long as they're not hungry, stressed out, tired, busy, distracted, you know, But if we can remove all of that, then yeah.

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I mean, moms are awesome.

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- Yeah.

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So tell me how you came across Simparo and and and how that experience in that journey has been for you.

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- Yeah. So I think

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well, I think

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No, ma'am. It's about everyone,

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like, WordPress plugin, email manager,

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even got something come them coded, which is very expensive, and Zoom didn't really look how I wanted to look.

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It didn't really work, but can I wanna

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put it to work?

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I ended up trying Infusion Soft probably October or something for, like, 6 months ago.

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I signed up Infusion Soft.

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And it was a stretch for me, but I will keep hearing people say that it's been a real

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game changer for them.

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They've just learned that in fusion soft.

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Is that the 200 dollars a month or whatever, you know, you must see

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is is really only the beginning because It's not a DIY kind of thing.

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You actually still need a team.

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And unless your business is at the level where you can not only pay the 200, but you can also afford to to outsource a lot of

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stuff as

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well, which, you know, you can do it, but I don't have time. I've got 2 kids. I've got 2 businesses.

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I don't have time to to learn how a DIY complicated

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start.

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So I just want a ton of money to spend on, you know, it ends up with me having someone in the Philippines, someone in India, someone in Belgium, you know, like, all doing these things.

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And so Infusion Soft was kind of the last draw for me when I realized I just

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I couldn't go on like that anymore. And it felt like my entire

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business has had become about

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managing the business, you know, the technology

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and I just wasn't standing enough time.

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I'm

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pretty thin and

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and delivering

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exceptional services to the mom food actually already paid me.

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Like, some of them had paid me, and I felt like I couldn't I just couldn't get through what I wanted to give them And even, you know, in some cases, what I promised to give them,

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because it was just the technology was just so

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low and so heavy and so dependent on having lots of people

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who already knew what they were doing. So anyway, so then I think I

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think he started out in at state school

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for

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be sure that's it.

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I'm not so sorry.

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I'm done.

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And I said I'm done with Infusionsoft and lot of people then started recommending other email managers.

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But I'm just finding that when I patch working all these different

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things together. Like, I think I've known before, but Simparos

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replied

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7 systems that I

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can take them all together. You know, when it's 1

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there's 1 WordPress date, and you have to go back through all the 7 letters and

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and change it all.

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So you have, like and then the ship site, an email manager, an affiliate manager, a payment date, That way, I can't even remember what the others are, but there were

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7

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different themes that I used to have to

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figure it all out. Anyway, it was driving me crazy. But it's Simparo.

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To be honest, I think I should have gone on to Simparo a long time ago, and I wish I'd found it first.

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But until I see until I've been through understanding

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all of the things I need and how complicated it was, actually couldn't even understand what the employer did.

225
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- Yeah.

226
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- Well, that makes sense.
- So yeah.

227
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- I mean, so that's it's something that we hear a lot, both on on the

228
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like,

229
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within something like Infusionsoft,

230
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you really need, like, team, and so it's not just a monthly cost.

231
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But I think 1 of 1 of the people I talked to, Rachel, said she was saved at least 2000

232
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dollars a month just on

233
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on consultants

234
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helping her run that business. Right?

235
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And the other thing that you mentioned too with having all these different systems that you need to make work together somehow and now that's your responsibility.

236
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So, yeah, that's that's you're you're hitting some themes that I that I hear that I hear again and again.

237
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So it's good to hear.

238
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- The last thing is evergreen causes. You want me to state your status?

239
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And these expiring links have just honestly, that is gonna make the biggest difference to my business in the next 6 to 12 months.

240
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I can't even tell you how awesome that is because I know people don't do a lot of Evergreen courses.

241
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They're not really very common and actually they get a bit of a bad rap Although I know people making a

242
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lot of money from Evergreen

243
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courses,

244
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but the systems don't exist for Evergreen courses yet, they're all designed for a live walk launched this or or at least so that you can't have that early bird price and late bird price on an evergreen schedule.

245
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I always knew right from the beginning.

246
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I knew my causes have to be evergreen because people are pregnant at a particular time, and they have -- Yes.

247
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-- maybe, though.

248
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Okay. And they

249
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to wait 3 months, hopefully,

250
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you know, well, 6 months will make it a once a year thing or something.

251
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So so for me, it was just a matter of how do I

252
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procreate

253
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that app and discount some things for for for getting in early,

254
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Yeah. So for me, that's a total game changer. I've been trying to do that and even

255
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and in all those complicated systems, it would have been possible in Infusionsoft, but like you said, I would have had thousands of dollars to have something custom created.

256
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And anytime I wanted to change something, like, if I just wanted to include my price, if you if you don't

257
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I wouldn't have even known how to do that. Mhmm. Not even that it would have been half.

258
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I didn't understand the system. I just had to, like, bury my head in the then

259
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pay money and trust that someone else was going to be doing the right thing by me. So -- Mhmm.

260
00:17:26.957 --> 00:17:29.436
-- with Sinclair, it's so easy to make fun.

261
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Jump here in the middle of the in the night.

262
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So if I have a night and the next day, you know, we're in the shower or whatever, I can just implement it straight away.

263
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I can just jump in and do it.

264
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But for me, particularly with a new business because I don't know what works yet.

265
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I'm trying, like, a hundred new things until I figure out what lands and and, you know, I can't afford to be waiting or paying a lot of money for always changes and tweaks.

266
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- That makes you a lot of sense. Yes.

267
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- That's great. Thank you so much. It's great to know.
- Oh, no. I

268
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Thank you. I kind of already have with somebody's friends.

269
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- Super.

270
00:18:03.867 --> 00:18:06.526
I'm curious, like, what in your in your journey

271
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doing what you're doing, what has

272
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what is the biggest learning

273
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been for you? What's the 1 thing that you would that you wish you'd known sooner?

274
00:18:20.548 --> 00:18:22.847
- I wish I had to be clearer a year ago.

275
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- Thank you.

276
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- Really, that would have been the biggest game changer on it. I if you if you call that. I

277
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hope that was the town.

278
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Gle then simpler.

279
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But probably, really, the biggest learning is all the it's all the emotional

280
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stuff that goes along with it. A really

281
00:18:43.364 --> 00:18:48.941
interesting article yesterday about how spiritual teachers used to teach that, you know, about

282
00:18:50.279 --> 00:18:53.538
a camera and the idea that you couldn't necessarily change your destiny

283
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because, you know, a thousand years ago, you really couldn't do that much.

284
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You know, if you were a peasant or if you were a king, it's not like you could really

285
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react.

286
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You

287
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you got his penis.

288
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At least where I we have endless options to choose the life we want, and that almost becomes a spiritual path.

289
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You know, the fact that you come up against all this

290
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churning and burp.

291
00:19:24.559 --> 00:19:29.117
And and it's the way it is to know your art like that's just accepting, you know, like the way it is.

292
00:19:29.117 --> 00:19:32.536
Instead, we're pushing and pushing, but at the same time, it's still a very

293
00:19:33.524 --> 00:19:39.462
all of the same stuff comes up, you know, all of the same internal struggles and mental challenges and everything

294
00:19:40.001 --> 00:19:41.121
can come along with that journey.

295
00:19:41.121 --> 00:19:45.209
So I really feel like that journey of playing an entrepreneur as particularly because

296
00:19:45.628 --> 00:19:51.465
for me, you know, I think most entrepreneurs, I'm really doing something that I believe in that if my life works.

297
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So it becomes

298
00:19:52.814 --> 00:19:56.393
really like yeah. It's a it's a huge challenge

299
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and and can't

300
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keep my mindset the right place to be able to continue with that and not just go and get a job in and off?

301
00:20:06.516 --> 00:20:07.776
- Yes.
- Okay.

302
00:20:08.954 --> 00:20:13.092
- Do
- you have to remind yourself why you're doing it or does that come natural to you?

303
00:20:17.249 --> 00:20:18.109
- I do sometimes.

304
00:20:18.168 --> 00:20:24.965
Sometimes I print out, like, I get lots of, like, nice emails and things like that about how I've changed someone's life and, you know, all of this kind of stuff.

305
00:20:24.965 --> 00:20:25.785
So then I

306
00:20:26.554 --> 00:20:28.294
So I'm so I'm putting them up

307
00:20:28.913 --> 00:20:32.012
above my desk to, like, to remind me to keep going.

308
00:20:32.991 --> 00:20:37.328
I don't know. I am very internally driven I don't think I made a huge amount of that.

309
00:20:37.328 --> 00:20:40.087
I know some people made more of it than me, but it's still there.

310
00:20:40.087 --> 00:20:43.266
I still, you know, I still have sat down guys where I'm just like,

311
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It's not about it anymore.

312
00:20:46.423 --> 00:20:49.482
- Right. Yeah. I just had
- I just had an idea for

313
00:20:49.821 --> 00:20:50.959
for a future. Right.

314
00:20:52.039 --> 00:20:55.537
Which is that that so you the place for you to to

315
00:20:56.037 --> 00:20:59.096
to write down your big why why you're doing this.

316
00:20:59.584 --> 00:21:06.401
And a place to capture all these awesome things that your customers say, and then we'll show it on your dashboard.

317
00:21:07.729 --> 00:21:08.949
It's just as a Mhmm.

318
00:21:10.248 --> 00:21:14.786
- A rotation of sorts. So there we go.
- In I think I signed a little bill in.

319
00:21:15.534 --> 00:21:20.452
- But
- Yeah. And
- then they just then yeah. You just customize it to be. Yeah.

320
00:21:20.452 --> 00:21:24.969
I met I met an online client recently. Actually, she gave me this necklace.

321
00:21:25.029 --> 00:21:30.466
She was just gorgeous and, like, she was about to cry. Like, meeting me in real life was, like yeah.

322
00:21:30.466 --> 00:21:37.262
We were both on my in tears in a cafe because we've only known each other on the Internet before and she was just saying how amazing I wasn't.

323
00:21:37.481 --> 00:21:39.021
Yeah. It it it's

324
00:21:39.600 --> 00:21:42.658
it's a pretty special thing to be reminded of that, and it definitely

325
00:21:44.077 --> 00:21:54.022
it does help me to to keep going, particularly when the battles are not related, like, the battle that you do with technology or something like that, then it's then you need more reminding I think.

326
00:21:54.022 --> 00:22:01.158
But I have to say, now, Sinclair has made all of the tech technology stuff much easier than I can just focus on that.

327
00:22:01.498 --> 00:22:04.397
Yeah. Making sure my customers are happy, which is really nice.

328
00:22:05.936 --> 00:22:08.664
Cool. Yeah. I like that. Try to be honest.

329
00:22:09.323 --> 00:22:11.263
- And, Mike, go ahead and do that right away.

330
00:22:11.722 --> 00:22:12.462
Very cool.

331
00:22:13.401 --> 00:22:15.779
Anything else that you wanna that you wanna add

332
00:22:16.619 --> 00:22:18.878
or ask or say or

333
00:22:19.418 --> 00:22:19.918
something?

334
00:22:22.096 --> 00:22:28.133
- The only the only on a feature that I'd like to request is III

335
00:22:28.133 --> 00:22:28.633
know

336
00:22:32.211 --> 00:22:33.190
because my product

337
00:22:33.619 --> 00:22:37.278
a bit different. People enter their due date -- Yeah. -- for their pregnancy.

338
00:22:37.817 --> 00:22:40.356
And I'd like to be able to say, congratulations.

339
00:22:40.696 --> 00:22:43.195
You're very keeping fun or, you know,

340
00:22:44.054 --> 00:22:51.369
you're 2 weeks in, you're probably struggling sheading, you know, you're 4 months in a bit, you're hitting that sleep regression, and then just keep being able to stay in touch with them.

341
00:22:52.649 --> 00:22:57.387
And I don't know. It's probably much more important to me than it is to other businesses. But

342
00:22:58.246 --> 00:23:05.043
I think all businesses could do is spending months like happy birthday emails and stuff like that or special offers or whatever else.

343
00:23:05.902 --> 00:23:06.402
Okay?

344
00:23:07.261 --> 00:23:11.979
- It is definitely something that
- If you do that, then my life could be
- Alright. I will do that.

345
00:23:11.979 --> 00:23:14.757
I promise. I mean, it's it's it's happening. Mhmm.

346
00:23:16.576 --> 00:23:17.056
Yep.

347
00:23:17.056 --> 00:23:21.923
- Oh, and the the only other thing is So, you know, to give you some good feedback, I already think I mentioned that.

348
00:23:21.923 --> 00:23:26.539
- But
- so I put my first business on
- it, and then I've got a second business that I've just met.

349
00:23:26.580 --> 00:23:28.959
Managed to transfer over to Sinclair.

350
00:23:29.258 --> 00:23:34.934
My business partner was really worried because she hasn't used Sinclair, and it seems like a big investment for a new business.

351
00:23:35.054 --> 00:23:36.954
Not really making a lot of money yet.

352
00:23:37.693 --> 00:23:41.811
But I said, well, she tried she did the wish this thing. She did optimize press.

353
00:23:41.811 --> 00:23:45.758
When I was just in the back grand saying, if you're happy to do it, then do it.

354
00:23:45.758 --> 00:23:49.596
- But I'm telling you I've been there. I can't do this.
- So she's she's like, no. No.

355
00:23:49.596 --> 00:23:54.172
I'll have or, anyway, sort of, 6 months go past and none. Nothing's working.

356
00:23:54.172 --> 00:23:56.911
Like, we've still got nothing to show for her. So she finally

357
00:23:59.019 --> 00:24:04.096
agreed and we we relate to Simparo, but we really only had a couple of hundred dollars in our bank account.

358
00:24:04.096 --> 00:24:06.035
So I was quite nervous about it.

359
00:24:06.384 --> 00:24:10.862
And then since joining, it's in about 2 or 3 weeks, and we've made 1150

360
00:24:10.862 --> 00:24:11.382
dollars. So

361
00:24:12.621 --> 00:24:13.121
- Yep.

362
00:24:13.741 --> 00:24:14.241
Alright.

363
00:24:16.889 --> 00:24:17.709
- Alright. Fine.

364
00:24:18.048 --> 00:24:24.505
Amazing. So it has it's really yeah. It's really I can't even say how much of a game changer expect.

365
00:24:28.393 --> 00:24:29.852
And I've just I've resistance

366
00:24:31.152 --> 00:24:32.591
and they know more about it.

367
00:24:32.591 --> 00:24:38.767
It's than me, but But against hosted platforms, people don't like this idea of it being hosted.

368
00:24:38.827 --> 00:24:41.286
- And I
- think they want more design can

369
00:24:43.154 --> 00:24:43.654
Sure.

370
00:24:44.433 --> 00:24:44.933
Paul?

371
00:24:46.712 --> 00:24:51.570
Oh, but then it's not like what I thought. But if it does, it doesn't matter how big it is.

372
00:24:51.610 --> 00:24:55.088
I don't know what the reduces it. But so many people I talked to about high risk

373
00:24:57.527 --> 00:25:01.025
- platforms. I said, oh, yeah. And I go, I'm not interested.
- Yeah.

374
00:25:01.385 --> 00:25:02.904
- I didn't know. I was with me.

375
00:25:02.904 --> 00:25:10.920
- I get I get the concern about, like, you're putting your business somewhere else and in someone else's hands, and it feels like you have you you give up some control.

376
00:25:11.679 --> 00:25:17.916
And and and to some extent you do, but the question is, you know, what are you getting in return for that?

377
00:25:17.916 --> 00:25:22.404
You're getting someone else to actually take care of it and make sure that everything is running and

378
00:25:23.543 --> 00:25:24.043
that

379
00:25:25.422 --> 00:25:26.442
and that you can

380
00:25:28.080 --> 00:25:31.498
And and hopefully, it's someone that you trust to to take care of things.

381
00:25:32.637 --> 00:25:37.354
So, yeah, I get it. I get it. But that's that's how it is. And

382
00:25:38.653 --> 00:25:43.271
and some people have to go through that job of trying to manage it all on their own before they realize

383
00:25:43.949 --> 00:25:45.369
It's just not worth it.

384
00:25:46.628 --> 00:25:48.407
- Yeah. Yeah. Yeah.

385
00:25:52.044 --> 00:25:52.544
- I

386
00:25:56.932 --> 00:25:57.432
I

387
00:26:01.940 --> 00:26:02.719
- of the Internet.

388
00:26:03.819 --> 00:26:04.758
You still here?

389
00:26:07.736 --> 00:26:08.996
- Yeah. I keep spending.

390
00:26:10.154 --> 00:26:10.654
- Yeah.

391
00:26:11.873 --> 00:26:14.912
Alright. Julia, I will let you get on with your day.

392
00:26:14.912 --> 00:26:19.879
- It was it was
- a pleasure to
- to finally meet you. Sort of sort of live

393
00:26:20.538 --> 00:26:24.517
virtual. And I love what you're doing, and thank you so much for being here.

394
00:26:28.074 --> 00:26:29.373
- Good. Thank you, Calvin.

395
00:26:29.713 --> 00:26:30.213
- Yeah.

396
00:26:30.752 --> 00:26:31.252
Alright.

397
00:26:32.432 --> 00:26:35.050
- Take care.
- Alright. Stay light up. Bye.

