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Interesting question here,

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who who someone wrote, I'm seeing a lot of peers I follow who have bigger Instagram followings,

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talking about how reach and traction in Instagram are dwindling for them, so they're stepping away or switching their creative focus to YouTubing

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or some other such thing.

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Curious about your thoughts on this given that we'll talk about Instagram marketing.

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Sean, did you have anything you wanna say first? You want me to go first? Go ahead.

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Yeah.

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I think that the the difference between the the the the reason why people are pivoting to YouTube is that YouTube will pay you for your views.

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Right? Whereas Instagram does not pay you for any content that you create. And so Yeah. Not yet.

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Not yet. And they are talking about, having different levels. You saw that. Right?

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So I'm not too worried about, like, chasing the next thing that's gonna make money.

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I think what we're doing here is developing our craft.

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We are we are what is it?

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Min ministering to our Yes. To our people. As ministry.

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Yes. And we're developing our craft. We're connecting with an audience that we already have,

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and we're and we're offering them courses that are aligned for them.

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It's not always gonna be about reach and traction, though it is a metric

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that,

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is frustrating when it's not going in the right direction. 100%.

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I'll I also think that, like, larger your audience, the more you start focusing on this is how I make money is is through Instagram.

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And once those metrics start to drop, you have to start looking at other ways of monetizing your business.

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I don't think we need to jump to the next thing. I think we just continue

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building our brand and,

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testing out new formats and connecting with our audience. Totally.

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And I'll just say, I have seen that same line being parroted for the last 15 years. Okay.

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Maybe not 15, but 10 years for sure,

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on every platform.

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Meaning,

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what that doesn't matter whichever platform, even YouTube.

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I've heard people say, oh, YouTube reach is dropping. I'm going over to Instagram.

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So it's funny because we tend to notice people

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giving us danger signals, warning. That's just how the human brain has evolved.

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We don't see everyone who's thriving on Instagram saying, hey. Instagram is great.

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People don't usually say that. They just do their thing, and then they get a lot of reach.

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So I think it's a little bit of a human bias issue here.

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Like, we're just seeing the warning signals, but we're not seeing the fact that lots of people are thriving still.

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And anyway, so I hope this is helpful. I I am still seeing lots of potential for Instagram.

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So if that helps, John, you're seeing that as well? I imagine so Yeah.

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And collaborative opportunities,

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like, I have now like, I'm gonna be on KTLA

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in

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in in, like, morning morning news or whatever. And they found me on Instagram. Me on Instagram.

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Yeah. Yeah. Right? Yeah. And, like, I can connect with book publishers and TV producers.

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Like, there's still plenty of opportunity even though it's not even though your reach is going down.

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Right? Yeah. And it's like reach going down.

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I mean, I saw, for example, Facebook reach going down, like, years ago.

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It started and went down, and then it went up again, and then it went down.

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It's always kinda like that. So Yeah. Keep going.

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I mean, unless it's real if it's really that bad, I will tell you.

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Maybe.

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You'll see me stop using something if it's really that bad.

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But I I I think there's plenty of opportunity, and I think anyway.

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So I I hope you'll continue on and give it a try.

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If it's, you know, if it's that bad, make better content.

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Yes.

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And the the old saying from from this is from the investing world. But, you know,

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when when others are are fearful, get greedy. When others are greedy, get fearful.

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Meaning Yeah. When others are saying, oh, let's leave this thing. Let's leave this thing.

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It's reaches. Guess what? That means the big if some big players are leaving,

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that means there's even more attention opportunity for us because, anyway, they're not taking they're not sucking the attention out of out of the the the the news feed.

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So, anyway, hope that helps. Well, one one last thing. I like this conversation.

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You know how there's the the the news about the realtors?

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You know, realtors are are now like, they're gonna lower their fees, and it's gonna be, like, a a it's like second coming for for for realtors.

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Oh, man. And 70% of people are gonna leave real estate business.

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And that's gonna be really good for the remaining 30%. There we go. Yeah. There we go.

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Thanks.