WEBVTT

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What's up there? My name is Calvin Carelli. I'm from Simplero and I help coaches

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deliver their gift intimately without burning out. I wanna talk today about inconsistent lead flow.

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It's one of the most frustrating things for most of the coaches I talk to is that if only they had more more leads, if they only they had more people

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to work with, more clients,

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they know that you're doing incredible work in the world.

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They know that they're making a massive difference to the clients that they work with. But

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if only there were a few more of them, then it would be so much nicer. So let's talk about that.

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It's really quite simple.

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It's something that confuses the heck out of a shit ton of client of coaches.

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It's also something that I honestly

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took me a minute to realize just how simple it is

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to get consistent lead flow.

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I said simple, not

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easy, but there's really only one way to do it. You need some sort of lead magnet.

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I use that term a little bit broadly.

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We can also think of it as a front end offer, but you need something to bring people in.

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It can be free. It can be like a free PDF. It can be a Google Doc. It can be something like that.

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It can also something that you charge for.

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It can be a physical product, but it's something that is relatively

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cheap.

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$0,

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$1, $7,

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$37, $49,

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typically like

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in that range,

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pretty cheap or free. You need something like that that you can put out there as bait

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for your dream clients to come in and say raise their hand and say, hey, I'm interested in what you've got.

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Then you need an enrollment mechanism

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to bring people into your core offer, wherever that is.

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You need a scalable core offer like a group coaching program.

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We could talk about that another day.

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But

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once you know what that is, then you need a way to enroll people.

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So once they're once they come into your world as potential leads, you need a way to actually enroll into your program.

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That can be an enrollment conversation where you get on phone or Zoom or whatever with them.

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It can be sell by chat.

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It can be a webinar, but you need some sort of mechanism to enroll people into your programs.

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And then finally, you need a way to get people to be aware of your lead magnet or your front end offer.

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And there are only 3 ways that you can do that. You can do it with paid running ads,

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Facebook, Google, YouTube,

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or not YouTube,

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Google. Yeah. YouTube or Google or Google. TikTok.

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There's, like, native ads. You can run

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bus

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side ads or ship ads or whatever.

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But, typically, it's one of the one of the on the online ad channels.

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You can do paid. You can do partner

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or you get someone else who has your audience to let their audience know about your stuff in exchange for a commission.

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Or you can do organic where you're posting free content and you're building up an audience that way.

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All 3 of them

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work. None of them are without work. You have to put an effort and you have to get good at it.

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And it takes time to get good at it. There's competition for people's attention.

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We live

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in an attention economy, you know, attention is the new oil.

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If you know how to get people's attention,

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that is where the gold is. So

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you gotta figure out how to master this,

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and you gotta pick one that you believe in for you and then just stick with it

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until you make it work.

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But once you have a lead magnet and you've got a way to enroll people into your programs

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and you have a program that's scalable, then it's just a matter of getting more eyeballs on that lead magnet

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and then continuing to optimize

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so that it's actually delivering the desired result. There's no rocket science here.

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There's no magic to it. There's no silver bullet. There's only

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this method. And

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if you don't have a lead magnet or your lead magnet is stale or you're not really driving traffic to your lead magnet, driving attention awareness to it, then you know what you need to do.

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That's it.

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It's just a matter of, like, sitting down and doing it. There's no there's no tricks

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here. It's just doing the damn thing until you get the damn result, and,

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that's it.

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So I hope this was helpful. I hope this clarified some things for you.

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And,

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yeah, if you would like our help, reach out and let us know.

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We're here to help with the software, with the coaching, with all the things. This is what we do.

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This is what we're all about.

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Alright. Looking forward to seeing you soon. Bye.