WEBVTT 1 00:00:00.560 --> 00:00:04.100 Alright everyone. This is an open forum where 2 00:00:04.880 --> 00:00:05.620 you guys, 3 00:00:06.240 --> 00:00:11.540 Brilliant Directories users, customers, and also people who are interested in getting started with Brilliant Directories, 4 00:00:12.205 --> 00:00:13.025 can ask 5 00:00:13.405 --> 00:00:14.945 any questions about the software. 6 00:00:16.125 --> 00:00:19.165 We're gonna show you some examples of how things work. 7 00:00:19.165 --> 00:00:24.060 Hopefully we can repair some things on your sites, or update things on your sites that you might be having difficulty with. 8 00:00:24.220 --> 00:00:28.720 - Joining us here today, we have Patrick Brunell. - Hello everybody. 9 00:00:28.779 --> 00:00:31.199 Looking forward to to begin this webinar. 10 00:00:32.379 --> 00:00:34.879 - Awesome. Really glad you can join on this one, Patrick. 11 00:00:35.820 --> 00:00:40.145 We'll get started. There's just a couple things we want to share with you before we get started. 12 00:00:41.645 --> 00:00:44.545 So if you're not a part of our LinkedIn group, 13 00:00:44.845 --> 00:00:46.864 we recommend joining. Going to brilliantdirectories.comforward/linkedin. 14 00:00:49.324 --> 00:01:00.199 This is a place where you can ask more marketing questions about your site, and strategy about your membership, or directory website, and you usually receive answers from fellow directory owners, 15 00:01:00.660 --> 00:01:06.360 myself, Patrick, or even David Rocklin, who's our digital strategist here at Brilliant Directories. 16 00:01:08.704 --> 00:01:12.485 And just to set a few ground rules for the open forum discussion, 17 00:01:12.865 --> 00:01:18.485 the goal here is to answer questions from new potential users and existing customers, 18 00:01:19.104 --> 00:01:22.244 about how Brilliant Directories works, what it can do, 19 00:01:22.700 --> 00:01:28.240 and I really want to, what I'm excited for, is to help resolve any how to issues on the spot. 20 00:01:28.539 --> 00:01:31.039 Maybe you don't know how to add a banner ad somewhere, 21 00:01:31.659 --> 00:01:32.860 or something of that nature. 22 00:01:32.860 --> 00:01:37.119 I really want to help get in there on your site, and and make those updates quickly and easily 23 00:01:37.495 --> 00:01:38.235 for you. 24 00:01:39.415 --> 00:01:48.795 And the type of questions that are you can ask in the forum, there's there's no wrong questions to ask, but because we want to try to get to as many people as possible, 25 00:01:49.175 --> 00:01:57.720 we're gonna try to focus on questions that are gonna take usually 2 to 3 minutes to respond to, just so that we have enough time to get to everyone's 26 00:01:58.180 --> 00:01:58.680 inquiries. 27 00:01:59.220 --> 00:02:02.040 If you have questions that might be a little more complex, 28 00:02:02.660 --> 00:02:08.065 we're gonna recommend, we'll let you know, and we'll recommend emailing support at brilliant directories.com. 29 00:02:08.925 --> 00:02:14.065 Our team is always happy to to help you out, and answer those those more complex questions 30 00:02:14.525 --> 00:02:15.185 for you. 31 00:02:16.925 --> 00:02:22.780 In addition to that, Pat has started reserving some of his time for website audit reviews. 32 00:02:22.780 --> 00:02:25.680 Pat, you wanna let everyone know a little bit more about what these are about? 33 00:02:26.780 --> 00:02:28.320 - Yeah. I'd be happy to, Jason. 34 00:02:28.860 --> 00:02:29.360 Essentially, 35 00:02:29.660 --> 00:02:32.720 it's just a matter of me going over your site, 36 00:02:33.340 --> 00:02:36.160 going through and seeing what features you're using, 37 00:02:36.755 --> 00:02:43.015 seeing how you're capturing leads currently, what your strategy is for getting members to sign up initially, 38 00:02:43.635 --> 00:02:45.255 and coming up with recommendations 39 00:02:45.875 --> 00:02:48.855 based on your particular niche, your particular business model, 40 00:02:49.160 --> 00:02:59.400 and letting you know what seems to be working well with other people that are trying to start similar things and sharing that information with you and doing some of that setup right on the call. 41 00:02:59.400 --> 00:03:01.020 So this is a really good, 42 00:03:01.400 --> 00:03:06.855 call to get on if you're about to go live and you just wanna make sure your category structure is optimized, 43 00:03:07.395 --> 00:03:11.395 all the forms are working as they should, you've set up the membership levels as they should, and so forth. 44 00:03:11.395 --> 00:03:14.835 So that's the the primary purpose of these of these audit reviews. 45 00:03:14.835 --> 00:03:17.269 So far, the feedback has been really really good. 46 00:03:17.269 --> 00:03:24.650 Everybody I've gotten on a call with and completed one of these, they're they're happy to share their their testimonials with other customers to say 47 00:03:24.950 --> 00:03:27.670 what kind of impact this had on on their particular site. 48 00:03:27.670 --> 00:03:32.115 So love doing these, and I certainly hope to get on a call with, with as many of you as possible. 49 00:03:32.995 --> 00:03:34.055 - Yeah. I think the 50 00:03:34.435 --> 00:03:36.135 biggest benefit of these, 51 00:03:36.595 --> 00:03:43.975 I think a lot of people have really good ideas for their membership or directory websites, but they just don't know how to put all the pieces together. 52 00:03:44.115 --> 00:03:48.450 And getting on this call with Pat, he'll help you put those pieces together, 53 00:03:48.910 --> 00:03:51.970 give you a direction to go in, so you can actually start 54 00:03:52.270 --> 00:03:56.270 managing a community, rather than designing and tweaking a website. 55 00:03:56.270 --> 00:04:01.455 So kind of help kind of help you get out of that design and setup phase, and help you get into the, 56 00:04:02.155 --> 00:04:07.115 I guess marketing phase, or helping you, so you can use your website for the idea you had in mind. 57 00:04:07.115 --> 00:04:09.375 So really good really good value there. 58 00:04:09.835 --> 00:04:12.120 So let's jump right into it now. 59 00:04:12.599 --> 00:04:13.739 This is the questions 60 00:04:14.040 --> 00:04:15.340 and answers portion 61 00:04:15.799 --> 00:04:16.779 of the presentation. 62 00:04:17.560 --> 00:04:21.899 We have nothing to present on. All the questions are going to come from you. 63 00:04:22.360 --> 00:04:25.580 Eric, I've gone ahead and unmuted your microphone. 64 00:04:25.880 --> 00:04:27.340 Eric, are you there with us? 65 00:04:27.675 --> 00:04:28.315 - Oh, yeah. 66 00:04:28.315 --> 00:04:36.335 I was just asking about the multi listing add on that you were promoting, if that was already included in in full license users. 67 00:04:37.355 --> 00:04:38.495 - The multi listing, 68 00:04:39.195 --> 00:04:43.110 it's actually something new. We just launched about last last month. 69 00:04:43.110 --> 00:04:46.810 I think there were some beta testers before that to make sure it was working fine. 70 00:04:47.030 --> 00:04:50.410 So that is something new that you can add to your directory website. 71 00:04:51.509 --> 00:04:55.530 - I see. Can you show us that right now? Like a live preview of that? 72 00:04:56.055 --> 00:04:59.115 - Yeah. Let me just take you to where it is on our website here, 73 00:04:59.655 --> 00:05:01.675 first. So you'd go to the add ons. 74 00:05:02.535 --> 00:05:06.635 Patrick, do you have a site that's kinda using that, that we can kinda demo for everyone? 75 00:05:09.110 --> 00:05:16.169 - Off the top of my head, Jason, I do not have a site, but I can definitely make sure we have something to show at the next, webinar Wednesday. 76 00:05:16.310 --> 00:05:19.110 - That'd be something good. So you can come to the add ons page. 77 00:05:19.110 --> 00:05:25.035 There is a video on how it works right here, which will walk you through do the exact same thing for you, Eric. 78 00:05:25.294 --> 00:05:31.995 - And - there's also there's also like a quick screenshot here, which kind of gives you a glance at You get your main account manager. 79 00:05:32.135 --> 00:05:35.514 They can easily access additional listings they've created. 80 00:05:35.960 --> 00:05:38.380 They can add new listings right here in the sidebar, 81 00:05:39.240 --> 00:05:41.560 and then they can also create username and password. 82 00:05:41.560 --> 00:05:47.655 So if you wanted to kind of distribute these to to the people who will actually manage the listings, you can do that as well. 83 00:05:47.975 --> 00:05:51.035 - So how does that differ from the the current 84 00:05:51.895 --> 00:05:54.075 listings area? Like in, 85 00:05:54.615 --> 00:05:59.275 you know, the edit member product area, there's a enable listings tab. 86 00:05:59.655 --> 00:06:00.715 - Gotcha. So 87 00:06:01.889 --> 00:06:07.190 in Though normally how it works is a member comes to your site, and they make a business listing. 88 00:06:07.570 --> 00:06:10.229 And that's all they can do. Just their one listing. 89 00:06:10.770 --> 00:06:14.165 With this, a member can log in, and they can 90 00:06:14.865 --> 00:06:16.805 create additional listings, 91 00:06:17.745 --> 00:06:21.445 business listings. So they're totally separate profiles from their main account. 92 00:06:21.985 --> 00:06:24.805 And they're all independently searchable through your website. 93 00:06:25.425 --> 00:06:30.480 So I'll give you an example. If I'm a owner of a Subway franchise, and I have 10 of them. 94 00:06:30.780 --> 00:06:33.440 Instead of having 10 usernames and logins 95 00:06:33.900 --> 00:06:37.680 to to list each each one on this site, I just have one username 96 00:06:38.060 --> 00:06:41.600 and password, and then I can come here into my members area, 97 00:06:42.034 --> 00:06:44.615 and create the different listings for my different locations. 98 00:06:46.595 --> 00:06:49.735 - Great. Sounds great. - Okay. Thanks for your question. 99 00:06:50.194 --> 00:06:55.014 - Let's move on here. Great question, Eric. - Alright. We have a good question here, Jason. 100 00:06:55.235 --> 00:06:57.254 I I hear this one quite a bit. 101 00:06:57.759 --> 00:07:03.219 It was sent in from David Lewis, but he wants to know how to remove top rated 102 00:07:03.520 --> 00:07:08.240 - on the listing page results. We're talking about SEO templates there. - Yeah. 103 00:07:08.240 --> 00:07:10.020 Let me get a let me get a website, 104 00:07:10.479 --> 00:07:12.500 queued up here. Give me one moment. 105 00:07:13.275 --> 00:07:16.175 I'm just gonna use our the demo site that we have here. 106 00:07:16.715 --> 00:07:17.215 Okay. 107 00:07:17.995 --> 00:07:21.455 So I just logged into the admin area, 108 00:07:21.995 --> 00:07:24.735 and what David is asking is this. 109 00:07:25.530 --> 00:07:27.390 Let's go to the front end of the website, 110 00:07:30.170 --> 00:07:30.670 and 111 00:07:31.210 --> 00:07:33.310 let's do a search here. 112 00:07:37.450 --> 00:07:37.950 So 113 00:07:38.445 --> 00:07:42.705 on the search results pages, a lot of the information is dynamically generated. 114 00:07:43.245 --> 00:07:47.665 So he was asking, how can I change the word top rated here? 115 00:07:47.805 --> 00:07:51.025 And there's a lot of pages on your site that have dynamically 116 00:07:51.485 --> 00:07:51.985 generated 117 00:07:52.605 --> 00:07:53.105 titles, 118 00:07:53.710 --> 00:07:55.729 and they're all powered by templates. 119 00:07:56.590 --> 00:07:59.970 So really good way to find out how to edit this, 120 00:08:00.669 --> 00:08:02.770 when you see titles on the page specifically. 121 00:08:03.789 --> 00:08:09.169 So the first thing you want to do is is go to your website by clicking on the visit website link. 122 00:08:09.735 --> 00:08:10.794 When you do that, 123 00:08:11.095 --> 00:08:16.475 on the front end of your website you get this nifty sidebar here. It's a it's a black color, 124 00:08:16.935 --> 00:08:18.475 and what you can do is 125 00:08:19.095 --> 00:08:22.635 you'll see a link on most of the pages edit SEO template, 126 00:08:24.500 --> 00:08:27.480 and this is the template for your search results pages. 127 00:08:27.540 --> 00:08:29.640 So we're just going to go ahead and click on this. 128 00:08:31.140 --> 00:08:41.105 It'll shoot us right into the admin area and we can see a variable is being used for the main title, which is the profession, which let me show you where that's defined. 129 00:08:41.565 --> 00:08:43.424 That's under your general settings. 130 00:08:45.965 --> 00:08:51.585 So the profession name on this website is local business, and that's what you're seeing here on the front end. 131 00:08:51.959 --> 00:08:52.860 Local business. 132 00:08:53.560 --> 00:08:54.540 And then below 133 00:08:55.079 --> 00:08:57.500 on the second line we see top rated 134 00:08:58.519 --> 00:08:59.420 local businesses. 135 00:09:00.680 --> 00:09:01.980 So if you wanted to 136 00:09:02.360 --> 00:09:06.139 change any of these titles, you can write local business directory. 137 00:09:06.765 --> 00:09:08.225 You can get rid of the 138 00:09:08.765 --> 00:09:13.905 - It's - nice - to use variables, because if you're if you have search results for different categories, 139 00:09:14.445 --> 00:09:17.565 it will automatically use the category that's been searched. 140 00:09:17.565 --> 00:09:21.265 That's why it's used in a in a percentage in this in this format. 141 00:09:22.220 --> 00:09:26.079 So you can do the local business directory. Let's get rid of top rated. 142 00:09:27.019 --> 00:09:27.839 You can actually 143 00:09:29.180 --> 00:09:29.680 use 144 00:09:30.860 --> 00:09:34.319 one percentage sign on each site to make it singular. 145 00:09:34.835 --> 00:09:37.095 So that would make it a local business, 146 00:09:37.555 --> 00:09:38.935 rather than local businesses. 147 00:09:40.355 --> 00:09:45.155 So we're gonna change find a local business, because it's singular now. It's not plural. 148 00:09:45.155 --> 00:09:49.415 This two means plural. That's why we're gonna see businesses up there, 149 00:09:50.580 --> 00:09:54.920 and find a local business near you. So I'm gonna save the changes here, 150 00:09:58.260 --> 00:10:00.680 and and who did you say asked this question Pat? 151 00:10:01.860 --> 00:10:03.800 - It was David Lewis. - Alright. 152 00:10:04.245 --> 00:10:06.665 So David, now I'm gonna refresh the page here, 153 00:10:07.045 --> 00:10:08.825 and we should see the title change. 154 00:10:12.005 --> 00:10:12.985 Just a moment. 155 00:10:17.445 --> 00:10:19.465 Take us back to the search results page. 156 00:10:22.220 --> 00:10:25.519 So now we see the local businesses directory, plural. 157 00:10:26.300 --> 00:10:28.240 Find a local business near you. 158 00:10:28.779 --> 00:10:31.600 So you This is a great way to inject 159 00:10:32.495 --> 00:10:32.995 keywords 160 00:10:33.455 --> 00:10:35.235 into certain landing pages. 161 00:10:35.615 --> 00:10:38.195 And let me take it one step further for you. 162 00:10:38.415 --> 00:10:43.475 Not only can you choose the titles, which are h one and h two's, if you're familiar with 163 00:10:44.095 --> 00:10:49.400 SEO architecture and hierarchy on your on your website. The hierarchy of SEO, and how 164 00:10:50.020 --> 00:10:50.920 information is 165 00:10:51.780 --> 00:10:52.740 rendered on your site. 166 00:10:52.740 --> 00:10:58.275 But you can also, in the sidebar here, you can actually choose what the SEO meta details are, 167 00:10:58.755 --> 00:10:59.575 meta keywords, 168 00:11:00.115 --> 00:11:04.935 and description down here. And again, we use a lot of variable based, 169 00:11:05.635 --> 00:11:07.415 titles and and and descriptions, 170 00:11:07.795 --> 00:11:11.975 because this templates gonna be used for lots of different keywords, locations, 171 00:11:12.730 --> 00:11:15.870 so on and so forth. But if you wanted to, you could inject 172 00:11:16.410 --> 00:11:21.310 to make sure you really get a good keyword in there. Like if we want a directory software 173 00:11:21.930 --> 00:11:26.190 as a keyword, then this is gonna show on every page this template loads. 174 00:11:26.465 --> 00:11:28.405 So good thing to keep in mind here, 175 00:11:29.425 --> 00:11:34.485 is the additional metadata you can control on the templates, as well as static web pages. 176 00:11:35.425 --> 00:11:39.525 Furthermore, just to take it one final step, you can add custom 177 00:11:41.230 --> 00:11:42.510 page level head tags. 178 00:11:42.510 --> 00:11:46.370 So if if you're using a script and it says insert this in the head of your website, 179 00:11:46.750 --> 00:11:49.970 but you don't need it on your entire website, just a specific page. 180 00:11:50.030 --> 00:11:53.490 You could scroll down a little bit more and just put your script code here. 181 00:11:54.275 --> 00:11:57.575 Maybe it's something from Google or another third party application, 182 00:11:58.115 --> 00:12:00.615 as well as entering custom CSS styles, 183 00:12:01.075 --> 00:12:01.815 right here. 184 00:12:02.035 --> 00:12:07.500 So you really get a lot of control with not only your page templates, but the static web pages that you create as well. 185 00:12:07.660 --> 00:12:10.400 That was a really awesome question. Thank you for asking that. 186 00:12:12.060 --> 00:12:14.400 - Alright. And then, I have another 187 00:12:14.780 --> 00:12:16.320 question here as well, 188 00:12:16.860 --> 00:12:20.880 which is how do I know which variables to use? That's an excellent question 189 00:12:21.260 --> 00:12:24.185 - that was asked by Dan Hall. - Alright. So, 190 00:12:24.644 --> 00:12:27.384 yeah. Pat brings up a good point. Let me do that as well. The 191 00:12:27.845 --> 00:12:31.625 show widgets. So this I love this tool show widgets. If you're a developer, 192 00:12:32.884 --> 00:12:38.505 it just shows you exactly where to go to edit things. So a lot of the things can be edited 193 00:12:38.860 --> 00:12:43.520 from the point and click design settings, but if you really want to get in there and modify things, you can. 194 00:12:43.820 --> 00:12:45.920 So let's let's just try it here, Pat. 195 00:12:47.660 --> 00:12:49.680 So what you can do is what we have 196 00:12:49.980 --> 00:12:55.605 Oops. It actually went to the link. What we have are in the admin are what we call text labels. 197 00:12:56.545 --> 00:12:57.685 And text labels, 198 00:12:58.625 --> 00:12:59.764 it will show you, 199 00:13:00.305 --> 00:13:04.380 as Pat did the show widgets, what is it what is available as a text label. 200 00:13:04.940 --> 00:13:08.700 So I think there was something called, what do you need on your site, Pat. Right? 201 00:13:08.700 --> 00:13:12.080 So if you go to the admin and go to settings, and go to text labels. 202 00:13:12.620 --> 00:13:23.074 If the, you know, if those link you're not getting what you need by doing the show widgets, you can just come into the text labels area, type the text you're currently seeing on your site, and then it'll show you the different places you can change it. 203 00:13:23.074 --> 00:13:25.815 So we can change this to, you know, what 204 00:13:26.195 --> 00:13:27.415 are you looking for. 205 00:13:28.834 --> 00:13:34.615 And and then once we save our changes that's the text that will show on the front end of the website without having to 206 00:13:35.040 --> 00:13:39.860 go into any of the complicated code, which most users don't even want to do in the first place. 207 00:13:41.120 --> 00:13:44.660 So that's a great question. Thank you for that. Alright. John. 208 00:13:45.200 --> 00:13:47.055 John I've just gone ahead and unmuted 209 00:13:47.535 --> 00:13:48.435 your microphone. 210 00:13:49.615 --> 00:13:50.915 - Yes. Thank you so much. 211 00:13:51.935 --> 00:13:57.154 This is actually my first time on the, video chat here, so y'all do an awesome job. 212 00:13:57.774 --> 00:13:59.154 My my question is, 213 00:13:59.455 --> 00:14:04.149 you know, this is, well, in particular industry that I'm in, it it's relatively competitive. 214 00:14:04.769 --> 00:14:05.910 And I want to know 215 00:14:06.290 --> 00:14:07.589 what could I implement, 216 00:14:08.370 --> 00:14:10.790 in my directory to make it more competitive, 217 00:14:11.810 --> 00:14:17.194 and to make me stand out more so that I'm more I'm I have more of a competitive 218 00:14:17.495 --> 00:14:18.855 edge when I'm, 219 00:14:19.254 --> 00:14:22.795 competing against the other directors that are out there in our community. 220 00:14:23.254 --> 00:14:25.754 And one one example I'll give you is, 221 00:14:26.134 --> 00:14:27.035 like, for example, 222 00:14:29.480 --> 00:14:35.100 maybe we can have all of our members upload a promotional video to include in their profile. 223 00:14:35.560 --> 00:14:41.000 I have never seen a database offer that feature, or maybe we can offer daily deals. 224 00:14:41.000 --> 00:14:45.185 Like, what type of ideas do you all have to make our database more competitive? 225 00:14:45.885 --> 00:14:47.185 - That's a really good question. 226 00:14:47.405 --> 00:14:52.065 I'm I'm just gonna say one thing about that, and I think Pat has a great answer for you. 227 00:14:52.285 --> 00:14:54.865 My first thing is get your site online. 228 00:14:55.485 --> 00:14:55.985 And 229 00:14:56.570 --> 00:15:02.970 don't worry about too many details because you're gonna change you're gonna figure out what your marketing strategy is over time. 230 00:15:02.970 --> 00:15:06.589 You're gonna have to you're gonna have to trial and error some ideas, 231 00:15:07.610 --> 00:15:10.815 before you figure out exactly what's gonna work for your industry. 232 00:15:10.954 --> 00:15:12.475 So that's what I wanna say about that. 233 00:15:12.475 --> 00:15:17.134 And then, Pat, this is this is your forte here on how to make a compelling 234 00:15:17.915 --> 00:15:20.894 selling proposition to potential members and website visitors. 235 00:15:22.500 --> 00:15:23.540 - Alright. Sure thing. 236 00:15:23.540 --> 00:15:29.960 So what I what I like to offer people what I recommend people do is that they focus on quality content. 237 00:15:30.820 --> 00:15:35.320 It's a lot of trial and error to see what it is people get excited about. 238 00:15:35.925 --> 00:15:36.425 Usually, 239 00:15:36.965 --> 00:15:40.345 a directory should be you're an expert on a certain topic, 240 00:15:40.725 --> 00:15:45.385 so you have 2 people you need to cater to. You have the members of your website, 241 00:15:45.925 --> 00:15:52.090 and a lot of times people start focusing on that and they're thinking, let's say it's a it's a directory for lawyers. 242 00:15:52.090 --> 00:15:57.130 I'll I'll use that as as a generic example. So my focus is what can I offer my lawyers? 243 00:15:57.130 --> 00:15:59.470 What can I offer my lawyers? What can I offer my lawyers? 244 00:16:00.010 --> 00:16:03.890 - And I build out my website with all of these things like you can post - coupons and you can have a video on your profile and you can have this and you can have that. 245 00:16:03.890 --> 00:16:04.670 - And when they - actually go live, 246 00:16:06.005 --> 00:16:10.505 - directory, they find out that the public, the end user, the person that the website was created for is not - really engaging in that type of content you spent - all that time creating. 247 00:16:21.699 --> 00:16:25.320 So I'm a big fan of trying things out 248 00:16:25.779 --> 00:16:30.120 quickly and then doing some campaigns on social media and looking at different metrics. 249 00:16:30.820 --> 00:16:40.445 I can go ahead and I I won't spend long on this, Jason, but I'm definitely happy to to get on a call if anybody wants to ever book a training call with myself to learn about this a little bit further. 250 00:16:40.925 --> 00:16:42.145 But I'm gonna go ahead 251 00:16:43.325 --> 00:16:44.545 and share my screen 252 00:16:44.925 --> 00:16:49.745 just to show you guys some of the stuff I do on social media. So all of these 253 00:16:50.380 --> 00:16:54.240 posts that go when you're doing an advertisement post on Facebook, 254 00:16:54.779 --> 00:16:57.839 I like to spend $3 on all the content I spend. 255 00:16:58.060 --> 00:17:10.655 And then I am able to analyze how many people are reached, how many people are liking my post, how many people are sharing my articles, how many people are commenting on that, am I really engaging the end user that I'm looking for. 256 00:17:10.875 --> 00:17:11.694 Some articles 257 00:17:12.075 --> 00:17:14.015 don't do nearly as good as others. 258 00:17:14.474 --> 00:17:16.175 Other articles do much better. 259 00:17:16.369 --> 00:17:22.070 And then when I'm gathering this data, this is when I'm trying to define what it is my website is going to be producing. 260 00:17:22.609 --> 00:17:28.950 Once I know, wow, this is the type of information the end user wants, then I'm able to produce that content. 261 00:17:29.505 --> 00:17:37.845 And in the end, when people when the traffic comes to your site, when users are interacting with your website, and when you can contact businesses 262 00:17:38.385 --> 00:17:41.685 and let them know, look. People really like what we're producing. 263 00:17:42.169 --> 00:17:45.150 People we have an active community. We have this much traffic. 264 00:17:45.210 --> 00:17:49.070 We have Google Analytics reports that shows people are coming to our site. 265 00:17:49.210 --> 00:17:51.309 Then oftentimes, the sales follow. 266 00:17:51.529 --> 00:17:54.830 It's a little more it's a little trickier when you're calling a business 267 00:17:55.265 --> 00:17:59.445 and you haven't really launched, you don't really have any traffic, you don't really have a community, 268 00:17:59.825 --> 00:18:05.525 and you're trying to make a sales pitch when no one's really using the platform you're telling them is going to bring them more business. 269 00:18:05.905 --> 00:18:08.325 Again, every industry is completely different. 270 00:18:08.640 --> 00:18:12.660 We have some directories that offer marketing services similar to what you're saying. 271 00:18:12.720 --> 00:18:16.160 We'll not only give you a listing, we'll create a video for you. 272 00:18:16.160 --> 00:18:18.740 There are different angles you can go that can be successful. 273 00:18:19.120 --> 00:18:21.940 But similar to what Jason is saying, I'm a big fan 274 00:18:22.275 --> 00:18:24.055 of launching as quickly as possible, 275 00:18:24.595 --> 00:18:30.695 trying out different content, whether they're deals, whether they're videos, whether they're articles, trying out different article topics, 276 00:18:31.075 --> 00:18:40.130 throwing it out there, sprinkling a little bit of marketing money to see what engages the the the public, and then really defining what your brand's gonna be, and then investing more into that. 277 00:18:40.830 --> 00:18:44.030 - Okay. Very good. Thank you so much. - Alright, John. My pleasure. 278 00:18:44.030 --> 00:18:47.490 - I'm gonna pass it back to Jason here. - Thanks. - John, where are you calling in from? 279 00:18:48.685 --> 00:18:52.465 - Probably from New York City. - New York. Alright. Great. Thanks for joining us today. 280 00:18:52.765 --> 00:18:53.905 - Yes. Thank you. 281 00:18:54.285 --> 00:18:55.645 - Alright. A great question. 282 00:18:55.965 --> 00:18:59.105 What's the best way to get started and how to make a unique selling proposition? 283 00:18:59.645 --> 00:19:04.740 Joe, I see you got your hand raised. I'm gonna go ahead and unmute your microphone. Joe, are you 284 00:19:05.200 --> 00:19:08.000 - there - with us? I am. Thank you. Can you hear me? - I can. I can. 285 00:19:08.000 --> 00:19:11.940 Are you, an existing customer or are you looking to get a site started? 286 00:19:12.400 --> 00:19:15.360 - I'm an existing customer. We've been on your platform for about a year. 287 00:19:15.360 --> 00:19:19.200 It's been a phenomenal experience. Our members love it. We're having a tremendous time with it. 288 00:19:19.200 --> 00:19:22.375 And I've got a very basic one zero one question for you. 289 00:19:22.375 --> 00:19:26.294 I'm not sure if this is a support issue or if I'm just doing it wrong. Okay. 290 00:19:26.294 --> 00:19:27.835 So maybe you can walk me through it. 291 00:19:28.215 --> 00:19:29.514 My website is trustvets.com, 292 00:19:30.534 --> 00:19:33.195 and my question is this, on the events page, 293 00:19:33.500 --> 00:19:36.160 I can't seem to get the events to reverse order. 294 00:19:37.820 --> 00:19:40.560 - Alright. So on the search results for events 295 00:19:41.980 --> 00:19:43.520 you would like them to 296 00:19:43.820 --> 00:19:45.600 so I'm on your website now. 297 00:19:46.565 --> 00:19:50.745 - So the event that I have tomorrow morning is listed at the bottom of that page, 298 00:19:51.365 --> 00:19:59.160 when you click on the events tab and the the furthest out event lists at the top, and I'm wondering how to reverse that order, so the next available event comes into the top. 299 00:19:59.480 --> 00:19:59.980 - Alright. 300 00:20:01.160 --> 00:20:06.040 - Let's take a look. - That is in the mem that's in the post feature events itself. Correct, Jason? 301 00:20:06.040 --> 00:20:07.980 Where you can sort the order? 302 00:20:08.280 --> 00:20:13.205 - You're you're absolutely correct, Pat. So let me, yeah. You're right. Let me let me guide us there. 303 00:20:13.205 --> 00:20:15.145 I'm gonna go into the admin area 304 00:20:15.925 --> 00:20:16.985 of your site here. 305 00:20:17.765 --> 00:20:18.265 - Okay. 306 00:20:18.565 --> 00:20:21.605 - Alright. So we're in the admin area. Let me just quickly take a look here. 307 00:20:21.605 --> 00:20:23.945 So this events on Valentine's Day 2/14. 308 00:20:24.245 --> 00:20:27.550 All of you out there do not forget Valentine's Day. Buy your flowers 309 00:20:28.170 --> 00:20:33.050 now. And this one is on January 26th. So let's try to reverse this order here. 310 00:20:33.050 --> 00:20:34.750 So let's go into the admin area. 311 00:20:36.170 --> 00:20:37.530 We it is a member feature. 312 00:20:37.530 --> 00:20:42.285 We have moved member features now into the content area called edit post settings. 313 00:20:42.285 --> 00:20:45.425 It was a more fitting name for this edit post settings. 314 00:20:46.045 --> 00:20:47.985 - Okay. - Events are a type of post. 315 00:20:49.165 --> 00:20:51.105 And let's go to your events. 316 00:20:52.700 --> 00:20:55.920 This is your events post, so you can edit everything about events. 317 00:20:56.380 --> 00:20:58.960 The way the search result looks, how many. 318 00:20:59.100 --> 00:21:03.680 Looks like we have an update here, so I'm gonna go ahead and run this update on your site for you. 319 00:21:06.215 --> 00:21:10.535 That's another good thing about Brilliant Directories is you don't need to reinstall the entire software. 320 00:21:10.535 --> 00:21:13.995 You'll just see small updates around your admin area sometimes, 321 00:21:14.535 --> 00:21:16.475 and that will prompt you to do updates. 322 00:21:16.935 --> 00:21:20.075 So when you're in a post setting, you can control 323 00:21:20.910 --> 00:21:22.930 things like what the actual name is, 324 00:21:23.470 --> 00:21:29.490 what the URL is. So this is good for search engine optimization. Oops. Just went to another page. So 325 00:21:29.950 --> 00:21:35.330 so if you wanted to really make this for search optimize for search engines, you might want to change it to, 326 00:21:36.725 --> 00:21:39.384 you know, I'm not gonna change it for you, but you could do, 327 00:21:39.764 --> 00:21:40.664 like, veteran 328 00:21:40.965 --> 00:21:45.384 events. And now you have the keyword veteran in all your events posts. 329 00:21:46.164 --> 00:21:48.264 But let's go to the search results design, 330 00:21:49.080 --> 00:21:50.380 and we'll scroll down, 331 00:21:50.919 --> 00:21:54.039 and you can choose what it is on the header. Lots of complicated code. 332 00:21:54.039 --> 00:21:59.400 So if you're a developer now, if you're familiar with WordPress, WordPress allows you to edit page loops. 333 00:21:59.400 --> 00:22:01.659 But you have to go to the PHP files. 334 00:22:01.985 --> 00:22:06.645 You have to find the PHP files to edit the page loops for different search results, 335 00:22:07.025 --> 00:22:07.525 pages, 336 00:22:07.905 --> 00:22:12.725 and other things. So you can do that right from the Brilliant Directories admin area here. 337 00:22:12.945 --> 00:22:14.805 If we scroll down a little bit further, 338 00:22:16.340 --> 00:22:19.480 well look at that. There is another update for you. I feel like we're 339 00:22:20.020 --> 00:22:21.400 finding all these prizes. 340 00:22:21.860 --> 00:22:25.400 So let's install this update, and this is the one you probably want here. 341 00:22:26.180 --> 00:22:28.600 So let's go back to the search results design. 342 00:22:30.404 --> 00:22:33.865 And if we scroll down, we see order results by. 343 00:22:34.804 --> 00:22:37.625 And you can choose to order your events 344 00:22:38.325 --> 00:22:45.820 in a in in many ways, the post ID. I think what you want is a start date, the soonest first. 345 00:22:46.360 --> 00:22:46.860 Yes. 346 00:22:47.240 --> 00:22:48.700 And let's save the changes. 347 00:22:54.115 --> 00:22:58.455 K. And we'll go to the front end of the site, and let me just refresh this page. 348 00:23:00.595 --> 00:23:07.440 And so now we have this the January 26th event, which is the the one that's coming up the most soonest. 349 00:23:07.900 --> 00:23:11.200 Exactly what it said. And now we have Valentine's Day event, 350 00:23:11.900 --> 00:23:15.440 as the last one. So I think that solved your issue issue there, Joe. 351 00:23:16.060 --> 00:23:19.820 - Absolutely. Very cool. And then Patrick, I will touch base with you by email. 352 00:23:19.820 --> 00:23:22.475 We we have had a spike since Friday of 39,000 353 00:23:22.935 --> 00:23:28.135 new Facebook followers, and I think we should, get a brilliant directory's post out there and and share it with our audience. 354 00:23:28.135 --> 00:23:30.775 - So I'll connect with you by email. - Wow. That's amazing. 355 00:23:30.775 --> 00:23:32.615 I'm I'm so happy things are going well with you. 356 00:23:32.615 --> 00:23:35.730 I remember getting on our our first call some time ago. 357 00:23:35.730 --> 00:23:40.290 - So this puts a a big smile on my face to see you guys doing so well. - Yeah. It's going outstanding. 358 00:23:40.290 --> 00:23:45.110 And we went from 5,000 fans on Facebook to 44,000, and we're getting great traffic on our website. 359 00:23:45.890 --> 00:23:50.755 - That's amazing. Wow. - Great stuff. - Yeah. Great great domain name as well. Trustvets.com. 360 00:23:51.935 --> 00:23:55.535 - Trust vets? They've earned it. We're, basically, you've heard of Angie's List. 361 00:23:55.535 --> 00:23:57.155 We've set out to build Vets List. 362 00:23:57.775 --> 00:23:58.275 - Beautiful. 363 00:23:58.575 --> 00:24:00.735 Well, Joe, it looks I'm really happy for your success. 364 00:24:00.735 --> 00:24:02.460 I'm glad we could help you out with your site. 365 00:24:02.460 --> 00:24:07.020 And and what I just did on the search for events, you can do that for all sorts of features. 366 00:24:07.020 --> 00:24:07.520 Articles, 367 00:24:08.460 --> 00:24:12.640 property listings. So a lot of times you might want to sort them alphabetically. 368 00:24:13.419 --> 00:24:14.400 This is really 369 00:24:14.725 --> 00:24:18.585 without doing any coding, you can choose how the search the searches are sorted 370 00:24:18.965 --> 00:24:21.304 for each different type of post. 371 00:24:21.764 --> 00:24:23.044 So Okay. Really useful right there. 372 00:24:23.044 --> 00:24:26.184 We just had to do those few updates there, which were which worked beautifully. 373 00:24:26.245 --> 00:24:28.105 So thanks Joe for calling in. 374 00:24:28.460 --> 00:24:29.120 - Thank you. 375 00:24:30.220 --> 00:24:30.720 - Bye. 376 00:24:31.020 --> 00:24:34.160 Great question from Joe. Alright. I got Vincent. 377 00:24:35.020 --> 00:24:37.200 Vincent, you there with us? Yep. 378 00:24:37.580 --> 00:24:42.300 - Alright. Vincent, you and I actually just spoke a couple hours ago. Correct? Yes. - Yes. That's me. 379 00:24:42.300 --> 00:24:43.200 - Alright. Alright. 380 00:24:43.675 --> 00:24:45.855 Yeah. So what's your question that we can help you with today? 381 00:24:46.075 --> 00:24:51.775 - You, you talked the other last week about turning a search result page from 382 00:24:52.395 --> 00:24:53.775 to a static page. 383 00:24:54.715 --> 00:24:55.215 Yes. 384 00:24:55.675 --> 00:24:59.280 - Yeah. Is that is that something that you can do now or? - Absolutely. Yeah. 385 00:24:59.280 --> 00:25:01.940 - Would you like me to do a sample? - I I have a whole series. 386 00:25:02.640 --> 00:25:05.620 Sure. Sure. I have a whole series of search results pages. 387 00:25:06.320 --> 00:25:08.740 Okay. It's the website is oempartsdallas.com. 388 00:25:11.520 --> 00:25:13.380 - Oh, yes. That was last week. 389 00:25:14.015 --> 00:25:15.235 - Where are - you located, Vincent? 390 00:25:16.015 --> 00:25:20.575 I'm in Dallas. Dallas. Dallas, Fort Worth. There you go. Alright. So I'm in your, no. 391 00:25:20.575 --> 00:25:25.475 There's no there's no state tax here. Right there in Nevada and Florida? 392 00:25:26.110 --> 00:25:27.490 - Some other places. - Right. 393 00:25:27.870 --> 00:25:30.210 - Yeah. - Alright. So let's go to your site. 394 00:25:30.510 --> 00:25:32.769 So what Vincent is asking is, 395 00:25:33.230 --> 00:25:34.690 you know, you have all these dynamically 396 00:25:34.990 --> 00:25:39.090 generated search results pages. A lot of them have, you know, funky, 397 00:25:39.995 --> 00:25:42.095 you know, stuff up here. 398 00:25:43.435 --> 00:25:48.175 But what he wants to do is turn it into a static web page, so he can better utilize, 399 00:25:48.795 --> 00:25:51.855 you know, search engine optimization on his on his pages. 400 00:25:52.075 --> 00:25:54.690 Let me just go to one of these profile pages real quick. 401 00:25:55.570 --> 00:25:57.590 - Why isn't that? Oops. - I made a mistake 402 00:25:57.970 --> 00:25:59.350 - there. - Let's see. 403 00:25:59.730 --> 00:26:02.610 - Were you doing some edits? Alright. That's okay. - Yeah. 404 00:26:02.610 --> 00:26:05.509 That that one somehow got mixed into the wrong category. 405 00:26:05.970 --> 00:26:14.174 - So along with all those confusing URLs that that you see like question mark equals location, and all that nonsense that you see up here, 406 00:26:14.475 --> 00:26:17.375 Brilliant Directories also has what we call pretty URLs 407 00:26:17.914 --> 00:26:19.914 of every of all the links on your site. 408 00:26:19.914 --> 00:26:25.730 So in a good way to find them is come to a member's profile page, and you can just click on one of the bread crumbs. 409 00:26:26.670 --> 00:26:32.930 And you get a nice United States, Dallas, you know, car dealers, you know, this could say the state name, Texas. 410 00:26:32.990 --> 00:26:35.730 Let's even put that in there. So there are 411 00:26:37.310 --> 00:26:38.610 pretty URL versions 412 00:26:39.765 --> 00:26:42.265 of, and this is a valid page, of all your 413 00:26:43.285 --> 00:26:44.505 search results pages. 414 00:26:44.885 --> 00:26:49.065 And they're dynamically created, so as more members join in more categories, 415 00:26:49.445 --> 00:26:50.985 as they join in more locations, 416 00:26:51.809 --> 00:27:00.710 These pages are dynamically created and you can create a site map in your admin area, which if if many of you have Google Webmaster Tools, 417 00:27:01.250 --> 00:27:12.605 you can generate a site map of your site with all the pretty URLs, the the ones that are good for search engine optimization, and submit this sitemap to Google Webmaster Tools, and any other, or Bing, or whoever needs your sitemap. 418 00:27:13.465 --> 00:27:15.245 So let's turn this 419 00:27:15.625 --> 00:27:18.524 Right now this is still just operating off a template page. 420 00:27:18.840 --> 00:27:23.980 What you want to do is this, use this nifty bar up here, and and select create static page. 421 00:27:25.799 --> 00:27:28.620 That's gonna throw us into the admin area, 422 00:27:29.880 --> 00:27:33.640 and I'm going to take the URL here, Texas Dallas car dealer. 423 00:27:33.640 --> 00:27:36.595 That's kind of the unique identifier, so it still knows 424 00:27:36.895 --> 00:27:39.775 - which members to show on this page. - Well, can you, 425 00:27:40.255 --> 00:27:43.135 I wasn't so concerned about this one. I was concerned about the, 426 00:27:44.095 --> 00:27:48.195 the main ones. Like if you go to on the front page, the Acura 427 00:27:48.950 --> 00:27:49.610 or the 428 00:27:50.710 --> 00:27:55.050 if you go the the group that I want is this, that. The first, the yellow one. 429 00:27:57.110 --> 00:28:01.110 - Okay. See how it says Acura right there? So Acura is a top Exillion parts. 430 00:28:01.110 --> 00:28:03.370 This is your top level category. Correct? 431 00:28:04.015 --> 00:28:09.795 - So this is the subdirect - This is a sub Actually, it's not a top. - That's okay. That's that's okay. 432 00:28:09.934 --> 00:28:14.275 So what we're gonna do is is follow the same thing here. We're going to 433 00:28:15.054 --> 00:28:16.675 create a static web page. 434 00:28:18.120 --> 00:28:20.060 It's the option, the 3rd option right 435 00:28:20.520 --> 00:28:25.560 here, and it's gonna turn this dynamically generated page and give us some options to further modify it. 436 00:28:25.560 --> 00:28:27.340 We still want to copy the 437 00:28:27.800 --> 00:28:28.940 the URL here. 438 00:28:30.235 --> 00:28:34.335 - Jason, just so I can explain to other people viewing because it's getting a little advanced. 439 00:28:34.794 --> 00:28:37.934 The the main goal here is our search results have 440 00:28:38.635 --> 00:28:40.495 they use an SEO template. 441 00:28:40.875 --> 00:28:42.975 So they're all tied to this particular 442 00:28:43.720 --> 00:28:45.420 template. And what the goal here 443 00:28:45.720 --> 00:28:51.580 is for the search result page for this particular category to be unique from other category pages. 444 00:28:52.200 --> 00:28:58.404 This is something, if you're you're launching your site with us, this is definitely what I would call on the advanced side of things. 445 00:28:58.565 --> 00:28:59.465 I would recommend, 446 00:29:00.245 --> 00:29:05.524 not focusing on making such changes unless you're you're really familiar with coding and really want to get advanced. 447 00:29:05.524 --> 00:29:09.144 But I just wanted everyone else to understand what the goal of this is. 448 00:29:10.190 --> 00:29:16.770 - So because this is a search results that's that, is member search results, and again for those of you watching, 449 00:29:17.150 --> 00:29:20.850 members don't necessarily need to be people. They can represent companies. 450 00:29:21.390 --> 00:29:22.290 In this case, 451 00:29:22.855 --> 00:29:26.375 Vincent is using this to represent Goodson Acura of Dallas. 452 00:29:26.375 --> 00:29:30.154 So keep in mind that you can use logos rather than profile photos, 453 00:29:30.855 --> 00:29:36.075 to really give your your directory more more reach to potential members that want to join. 454 00:29:36.289 --> 00:29:39.590 So we did the thing that makes it a static page. We put the URL. 455 00:29:40.450 --> 00:29:42.870 We can even add some custom content here. 456 00:29:43.010 --> 00:29:49.270 Here's the key, the kicker here, the page type needs to be profile search results, profiles related to member profiles. 457 00:29:49.985 --> 00:29:54.005 Once we know this information, let's hit save changes. I put in some 458 00:29:54.625 --> 00:29:56.565 sample custom titles here. 459 00:30:00.145 --> 00:30:01.365 Alright. And 460 00:30:02.070 --> 00:30:06.710 if we cross our fingers we'll notice the title will change from what that it was powered by the template. 461 00:30:06.710 --> 00:30:10.409 We talked about templates before. It was powered by SEO template 202, 462 00:30:10.870 --> 00:30:16.090 but we've now turned it into its own web page. So if we refresh and we cross our fingers, 463 00:30:17.044 --> 00:30:21.145 we now see this is a page for Acura. I love SEO 464 00:30:21.605 --> 00:30:22.424 for Acura. 465 00:30:22.804 --> 00:30:24.505 You do get your search results, 466 00:30:25.525 --> 00:30:27.125 and you can read more. 467 00:30:27.125 --> 00:30:31.304 So this is some awesome SEO content for Acura, which is great for search engines, 468 00:30:31.845 --> 00:30:32.345 and 469 00:30:32.850 --> 00:30:37.410 furthermore, what you can do is, and I talked about this earlier, you can put any HTML here. 470 00:30:37.410 --> 00:30:41.590 So you can have really awesome SEO content written for Acura in Dallas, 471 00:30:41.970 --> 00:30:47.590 and then you can come down here and actually put your custom page titles, because now it's not powered by that template. 472 00:30:47.745 --> 00:30:51.925 You gotta this is a static page. It's its own stand up stand alone page, 473 00:30:52.385 --> 00:30:56.645 but you can do all your meta titles, meta keywords, and meta descriptions. 474 00:30:57.425 --> 00:30:57.925 And 475 00:30:58.545 --> 00:30:59.425 and that's it. 476 00:30:59.425 --> 00:31:05.289 What this is really good for is if you wanna start doing marketing campaigns, targeting different locations, or 477 00:31:05.750 --> 00:31:11.049 categories, you're gonna want to start doing this on a This is again, Pat said it right, this is a little higher level. 478 00:31:11.909 --> 00:31:17.415 But again, people worry about having control of their site, and you definitely have really good control with the site. 479 00:31:17.415 --> 00:31:24.695 So I'm gonna go to your content and your static web pages, and I'm just gonna come down here and delete the Acura one that we just created. 480 00:31:24.695 --> 00:31:26.715 And everything is back to normal now. 481 00:31:27.335 --> 00:31:29.415 Alright. Thanks for that, the question Vince. 482 00:31:29.415 --> 00:31:32.700 It's good high level question, and I'm sure a lot of people benefit from that. 483 00:31:33.899 --> 00:31:34.720 - Yeah. Absolutely. 484 00:31:35.340 --> 00:31:37.600 I also have a question here, 485 00:31:38.460 --> 00:31:43.820 from Randall. And, it's not it's not actually a question. It's a comment saying Randall Spence. 486 00:31:43.820 --> 00:31:49.575 He's saying it's better off sometimes getting a training call than going to 3rd party developers 487 00:31:50.034 --> 00:31:52.054 because you find that sometimes they charge 488 00:31:52.434 --> 00:31:57.095 a little bit more than than you can do for a training call. But I think that's a great tip. 489 00:31:57.475 --> 00:31:58.294 I know oftentimes 490 00:31:59.075 --> 00:32:00.990 some of you guys submit a ticket and you're 491 00:32:03.710 --> 00:32:05.490 you may be sent over to the marketplace 492 00:32:06.030 --> 00:32:10.770 and sometimes the prices could be a little bit on the high end. And most of our customers, 493 00:32:11.150 --> 00:32:11.970 when they book 494 00:32:12.510 --> 00:32:14.530 a website edits session 495 00:32:15.304 --> 00:32:16.845 with somebody on our team, 496 00:32:17.385 --> 00:32:22.365 they're they're oftentimes blown away with what they're able to get done and the best part is you're viewing 497 00:32:23.304 --> 00:32:26.285 the person's screen. So instead of just sending in a 498 00:32:26.745 --> 00:32:30.540 project to get done, they're doing the work live in front of your eyes. 499 00:32:30.540 --> 00:32:32.640 So you're learning while they're doing the work. 500 00:32:32.700 --> 00:32:35.820 If it's going to take a while to get done, they could tell you right away. 501 00:32:35.820 --> 00:32:38.320 And of course, anybody that works at Brilliant Directories, 502 00:32:38.860 --> 00:32:42.720 we know the system inside out. So oftentimes, they can get more things done. 503 00:32:42.904 --> 00:32:45.085 Half hour is actually quite a bit of time. 504 00:32:45.385 --> 00:32:49.784 If you want to go for a full hour, you can get the website audit reviews. 505 00:32:49.784 --> 00:32:52.284 So if you want to book a full hour block 506 00:32:52.985 --> 00:32:56.345 because you have a longer list of things to do, that's a great option as well. 507 00:32:56.345 --> 00:32:58.205 So you can definitely go to the marketplace, 508 00:32:58.880 --> 00:33:05.380 But as Randall says here, you're better off sometimes just booking a training call if it's not too advanced what you're trying to accomplish. 509 00:33:06.080 --> 00:33:08.820 Alright. Good stuff. So we have a question here 510 00:33:09.120 --> 00:33:10.320 from Pete Peter Young. 511 00:33:10.320 --> 00:33:15.045 He's asking, do you think putting Google Ads on your website helps with Google SEO? 512 00:33:16.705 --> 00:33:18.725 - Google Ads on your website does not, 513 00:33:19.425 --> 00:33:24.965 to my knowledge affect SEO in any way shape or form. I can say this though. 514 00:33:25.380 --> 00:33:29.400 Having ads on your website makes the website look a little bit more credible, 515 00:33:29.700 --> 00:33:34.200 and natural, compared to what people are used to. So, if that's gonna help 516 00:33:34.820 --> 00:33:36.660 people trust your site a little bit more. 517 00:33:36.660 --> 00:33:40.245 You know, I'm used to seeing ads when I go to a blog, or some kind of site, 518 00:33:40.965 --> 00:33:43.605 rather than a barren site with just, you know, text. 519 00:33:43.605 --> 00:33:46.265 That when there's no ads it looks like documentation. 520 00:33:47.125 --> 00:33:53.865 So the ads can kind of liven up your website, and because visitors will maybe stay on your website a little bit more, 521 00:33:54.179 --> 00:33:55.399 Google does track 522 00:33:55.860 --> 00:33:58.580 bounce rates, and how long people stay on your sites. 523 00:33:58.580 --> 00:34:03.059 Bounce rates is if someone comes to your site and then leaves right away. What is the bounce rate? 524 00:34:03.059 --> 00:34:04.679 So you want a low bounce rate. 525 00:34:05.460 --> 00:34:12.405 Google does give SEO value to sites that people are staying on longer, and engaging with longer. So 526 00:34:12.945 --> 00:34:14.165 ads will not directly 527 00:34:14.705 --> 00:34:18.565 increase your SEO by having them on your site. You you will make a little bit of revenue, 528 00:34:19.500 --> 00:34:22.719 but they will make your site look a little bit more legitimate, 529 00:34:23.020 --> 00:34:27.260 and in line with other websites, and that will provide a better user experience. 530 00:34:27.260 --> 00:34:32.239 They'll stay on your site longer, and that those are some reasons why your SEO might do a little bit better. 531 00:34:33.515 --> 00:34:34.655 Deborah, are you there with 532 00:34:35.275 --> 00:34:39.215 - us? Yeah. I guess, Deb, put us in there. So, oh, quick question for you guys. 533 00:34:39.915 --> 00:34:41.375 Deb and Josh, South Jersey. 534 00:34:41.995 --> 00:34:44.335 What we wanted we bought a licenses. 535 00:34:45.195 --> 00:34:49.630 We have a marketing company. We have some clients that wanted to do industry specific directories, 536 00:34:50.730 --> 00:34:53.710 and then they decided that they did not want to. 537 00:34:54.009 --> 00:34:57.470 So we're thinking of maybe just creating directories anyway, and then, 538 00:34:57.849 --> 00:35:00.269 like, you talked with somebody earlier, I guess, 539 00:35:00.635 --> 00:35:02.255 we could then sell that directory? 540 00:35:02.954 --> 00:35:06.575 - Yep. So there's a few things that you can do. You said your your name's Josh there? 541 00:35:07.115 --> 00:35:10.795 - It is. - Alright, Josh. So here's a couple things you can do. 542 00:35:10.795 --> 00:35:16.250 So Josh is, has a few full licenses, one time payment sites with Brilliant Directories. 543 00:35:17.269 --> 00:35:18.890 What I recommend doing is, 544 00:35:19.750 --> 00:35:21.769 you can create a flagship website, 545 00:35:22.390 --> 00:35:23.849 really build out one website, 546 00:35:24.710 --> 00:35:25.210 and 547 00:35:25.565 --> 00:35:29.905 what I recommend doing is, we do have a copy site feature. I think there's just like a $35 548 00:35:30.285 --> 00:35:31.585 fee to copy a site. 549 00:35:31.725 --> 00:35:41.519 We'll make an exact clone of that site, that you've put all that work into, and then you can just go ahead and change the logo, and anything else you need to target that the second industry. 550 00:35:42.539 --> 00:35:44.380 So now, you've done all the work once. 551 00:35:44.380 --> 00:35:47.519 You can duplicate it to another site using that copy site feature. 552 00:35:48.059 --> 00:35:54.559 Then, yeah, you can absolutely sell the site on a domain selling website, and when you need to do the transfer of the license 553 00:35:55.035 --> 00:35:57.214 to the person who bought your website property, 554 00:35:57.755 --> 00:35:59.454 we'll just do the transfer process. 555 00:35:59.835 --> 00:36:02.315 And the main reason for that is we just want to make sure that, 556 00:36:03.355 --> 00:36:07.214 there's no fraud. It it is a genuine request to transfer the license. 557 00:36:07.674 --> 00:36:11.830 We don't want anyone taking over your site that shouldn't be taking it over. Over. 558 00:36:12.130 --> 00:36:16.550 So we do that process and and yeah, and you can sell sites like that definitely to other people. 559 00:36:17.890 --> 00:36:22.230 - And our second question is, if we just brought you a database and we said we want 560 00:36:23.105 --> 00:36:25.924 we just want you to set up the site for us. What is 561 00:36:26.865 --> 00:36:27.365 - so 562 00:36:27.825 --> 00:36:30.404 So I can I I can answer that one, Jason? 563 00:36:31.025 --> 00:36:35.444 We do understand that there is quite a bit of work sometimes that goes into member importing. 564 00:36:35.690 --> 00:36:40.670 If it's just a matter of helping you import a file of data that is clean, 565 00:36:40.970 --> 00:36:45.290 and by clean, I mean your category structure in the listing file. 566 00:36:45.290 --> 00:36:47.550 So you bought the data, you have the companies. 567 00:36:47.865 --> 00:36:54.205 If that category structure matches the category or structure on your website and everything else is organized into separate columns, 568 00:36:54.985 --> 00:36:59.405 then that's usually a service that we're happy to help out with you as a complimentary 569 00:37:00.210 --> 00:37:03.270 to assist you with that. So you could just send in an email to support at brilliantdirectories.com, 570 00:37:04.369 --> 00:37:10.150 attach a sample of the file that you'd like assistance with, and we're happy to to help you help look at that. 571 00:37:10.210 --> 00:37:17.165 If you want to go a little bit further and you want to help for us to help set up your site, the membership levels, 572 00:37:17.625 --> 00:37:19.885 importing them into the proper membership levels, 573 00:37:20.425 --> 00:37:28.665 activating the proper features and so forth, helping you with your pricing page and the menu, we have something called the kick start plan for onboarding packages. 574 00:37:28.665 --> 00:37:29.405 It's $350. 575 00:37:30.680 --> 00:37:34.060 It includes a welcome call. We do all the basic implementation of your website 576 00:37:34.360 --> 00:37:41.260 and then and then it includes a final call to show you everything was done and to make sure it's it's working the way you intended it to. 577 00:37:42.875 --> 00:37:43.775 - So that 350 578 00:37:44.474 --> 00:37:47.855 is okay. There you go. Cool. Kickstart onboarding plan. 579 00:37:48.555 --> 00:37:48.714 - Yeah. 580 00:37:48.714 --> 00:37:59.059 This is like where we can kind of do some of the hand holding for you, and pretty much set you up with a market ready website of all the things that are, you know, fundamental to any directory website. 581 00:37:59.839 --> 00:38:05.359 And a lot of people who maybe just don't have the time, or don't want to deal with it, you know, opt for this option. 582 00:38:05.359 --> 00:38:11.300 And you know, the idea that you had last night can be online in a couple days, and and that's what they love about it. 583 00:38:11.895 --> 00:38:15.035 - Fantastic. Thanks, guys. - Alright. Thanks, Prem. My pleasure. 584 00:38:16.135 --> 00:38:20.795 - Jason, I have a call here. I have a question here from John. He asked it very early on. 585 00:38:20.855 --> 00:38:23.195 His question is what is the difference between 586 00:38:23.735 --> 00:38:26.395 the blog and the member article? 587 00:38:27.210 --> 00:38:29.550 And that's an excellent question because 588 00:38:29.850 --> 00:38:32.030 most people who purchase a website 589 00:38:32.650 --> 00:38:34.170 have both of these features. 590 00:38:34.170 --> 00:38:39.150 So I'm gonna go ahead and share my screen real quick and just spend a couple of minutes 591 00:38:39.450 --> 00:38:40.590 talking about this. 592 00:38:41.015 --> 00:38:42.635 Alright, John. So basically, 593 00:38:42.935 --> 00:38:48.475 what you're what you're referring to is in the membership levels, you have different check boxes. 594 00:38:49.095 --> 00:38:53.915 One of them is gonna be for your member articles and another one's gonna be for a blog article. 595 00:38:54.240 --> 00:38:59.060 The blog article is usually going to be by default, it's going to be slash blog 596 00:38:59.360 --> 00:39:01.700 and the member article is going to be slash articles. 597 00:39:02.240 --> 00:39:05.460 Most people utilize the blog articles for the 598 00:39:05.920 --> 00:39:10.665 for the primary blog of the website. So you have a branded website 599 00:39:11.525 --> 00:39:14.665 and you want to make sure when you post an article to your website 600 00:39:15.045 --> 00:39:21.205 that other members or other companies can't hijack your blog and and post stuff that's not in line with your brand. 601 00:39:21.205 --> 00:39:23.065 So you're able to completely control 602 00:39:23.550 --> 00:39:24.610 all of the content 603 00:39:24.990 --> 00:39:27.010 that's post on slash blog. 604 00:39:27.390 --> 00:39:33.570 And the way you you make sure that nobody else can post on that is only your one specific membership level 605 00:39:33.870 --> 00:39:35.970 can post there. Whereas the member 606 00:39:36.705 --> 00:39:43.285 articles, this is something that most websites don't start with, but in some cases they do like to use this feature 607 00:39:43.585 --> 00:39:47.765 where you give the listings on your websites the opportunity to post articles. 608 00:39:48.305 --> 00:39:53.980 And what it does is it groups all of the articles from all of your members into a single URL. 609 00:39:54.280 --> 00:39:57.420 So if you had 50 different members post one article, 610 00:39:57.720 --> 00:40:03.180 all those articles would be grouped together here, but they wouldn't be mixed into your official blog. 611 00:40:04.119 --> 00:40:05.579 There's also some additional 612 00:40:06.645 --> 00:40:08.825 functionality with the blog article feature 613 00:40:09.285 --> 00:40:11.065 that allows you to control 614 00:40:11.525 --> 00:40:12.665 additional SEO 615 00:40:13.525 --> 00:40:15.065 in terms of those posts. 616 00:40:15.525 --> 00:40:22.265 And also we have the article slider that's also an add on. I believe we have an example of it here. 617 00:40:22.770 --> 00:40:23.830 Let me show you. 618 00:40:25.410 --> 00:40:30.790 So, basically, this is an article slider add on where you're able to pick specific articles. 619 00:40:31.650 --> 00:40:34.230 Personally, I like to use this a little bit differently. 620 00:40:34.610 --> 00:40:36.870 I make I I use the blog article 621 00:40:37.425 --> 00:40:38.725 feature for my directories, 622 00:40:39.585 --> 00:40:44.465 and then I use this slider, and I handpick articles that are not just generic articles. 623 00:40:44.465 --> 00:40:46.565 They're more about how this website 624 00:40:46.945 --> 00:40:48.725 can how to use this website, 625 00:40:49.025 --> 00:40:50.725 what are the benefits of joining. 626 00:40:51.110 --> 00:40:53.370 They're more sales oriented in orientation, 627 00:40:54.310 --> 00:40:59.510 to general users, teaching them about what the website is instead of just a generic blog article. 628 00:40:59.510 --> 00:41:01.130 But this this works exclusively 629 00:41:01.830 --> 00:41:04.810 with the blog feature, not the member article feature. 630 00:41:05.295 --> 00:41:08.575 - That's an amazing utilization of that, Pat. I didn't even think about that. 631 00:41:08.575 --> 00:41:15.555 Using that to kinda give a tour of the website, you know, through articles rather than just some articles, which are, you know, featured articles. 632 00:41:16.335 --> 00:41:17.795 So yeah. To to 633 00:41:18.190 --> 00:41:19.890 just to summarize what Pat said, 634 00:41:20.510 --> 00:41:23.330 there's 2 features blog articles and member articles. 635 00:41:23.470 --> 00:41:28.290 The blog articles is for you, the owner of the website, to maintain a company blog, 636 00:41:29.070 --> 00:41:31.810 of for for the website. And the member articles 637 00:41:32.355 --> 00:41:37.415 can be any articles, or guests, or you know, they could, you can consider them guest authors. 638 00:41:38.275 --> 00:41:41.655 Earlier John said, how do I make my site have a unique selling proposition? 639 00:41:42.355 --> 00:41:47.975 One way is instead of calling it the articles feature, the member articles feature, go ahead and call it 640 00:41:48.330 --> 00:41:53.950 company press release, and go ahead and tell companies out there, hey you can publish your press releases on our website. 641 00:41:54.490 --> 00:42:02.270 So, a press release is basically just an article, but you just change the name from article to press release, and press release has a much higher perceived value. 642 00:42:02.495 --> 00:42:07.635 And companies would love to publish their press releases because they're trying to get the news out there as much as possible. 643 00:42:08.255 --> 00:42:08.995 Great question. 644 00:42:09.535 --> 00:42:13.475 Kathy. Kathy, is your microphone working? Can you hear us out there, Kathy? 645 00:42:13.775 --> 00:42:18.115 - Yeah. I can hear you. Can you hear me? - We can hear you loud and clear. 646 00:42:18.860 --> 00:42:22.960 - Okay. Well, first, I wanna say everything is awesome. It rocks. 647 00:42:23.580 --> 00:42:26.560 I just have a simple page question, 648 00:42:27.580 --> 00:42:30.960 and I think this is good and it it may help other people as well. 649 00:42:32.475 --> 00:42:38.635 - In my page, for example, I've got - Do you mind if I go to your website, Kathy? - Oh, no. Not at all. 650 00:42:38.955 --> 00:42:40.255 Go to it's eliteweddingguide.com. 651 00:42:42.635 --> 00:42:44.735 - This is the - one I'm looking at specifically. 652 00:42:45.869 --> 00:42:50.269 - Perfect. This will allow us to look at a live example and and see exactly what you're referring to. 653 00:42:50.269 --> 00:42:52.130 So, yeah, please continue with the question. 654 00:42:52.509 --> 00:42:58.450 - Okay. Under the content, under edit pages, I have a page that's actually the coupons 655 00:42:59.015 --> 00:43:01.515 code, really, but I named it elite deals. 656 00:43:02.215 --> 00:43:06.155 And if you open up that page, I I actually have a couple questions. 657 00:43:07.255 --> 00:43:13.595 If I don't put something in my h one or my h two, is that going to affect my Google searching, 658 00:43:14.420 --> 00:43:17.800 My that particular page? See how I don't have anything 659 00:43:18.180 --> 00:43:18.680 labeled? 660 00:43:19.220 --> 00:43:24.100 - Generally speaking, so what Cathy is asking, and that's a fantastic SEO question. 661 00:43:24.100 --> 00:43:26.260 So let's go actually and edit this web page. 662 00:43:26.260 --> 00:43:29.320 And by the way, great job making your own web page here. 663 00:43:31.315 --> 00:43:33.955 So so you know having an h one. 664 00:43:33.955 --> 00:43:42.775 H one means your your first heading, and when Google looks at a web page or any other search engines, they're looking to find out what is this web page about. 665 00:43:42.915 --> 00:43:43.655 That's why 666 00:43:44.180 --> 00:43:46.360 h one's and the meta titles 667 00:43:46.660 --> 00:43:52.040 are so important, because you're letting Google know, hey this page is about this kind of stuff. 668 00:43:52.580 --> 00:43:55.320 And so there's something called SEO architecture, 669 00:43:55.955 --> 00:43:58.135 and it's basically from top to bottom 670 00:43:58.675 --> 00:44:00.855 how is Google reading your website. 671 00:44:01.475 --> 00:44:05.095 And generally you want to have 1 h one on a page. 672 00:44:05.395 --> 00:44:12.340 There are new rules and new ways of coding where you can have multiple h one's, but your h one is the main title of this page. 673 00:44:12.340 --> 00:44:14.200 So if you were going to have 674 00:44:14.660 --> 00:44:15.400 a title, 675 00:44:16.260 --> 00:44:21.240 for this page. I know you don't want to because of the aesthetics. You just want to have this logo, 676 00:44:21.540 --> 00:44:28.285 - this icon here. Correct? - Well, I can get rid of it. I mean, I I'm all about the SEO. - So for SEO, 677 00:44:29.385 --> 00:44:33.385 so I'm with you a 100%. So the name of your site is Elite Wedding Guides. 678 00:44:33.385 --> 00:44:35.245 So let me ask you a simple question. 679 00:44:36.990 --> 00:44:39.730 What kind of deals are being published here? 680 00:44:40.670 --> 00:44:52.615 - Pretty much it's every member deal, like you see there's one on we just started doing a mobile app for our members, so they can get on that, but most likely it's gonna be wedding wedding professional 681 00:44:54.115 --> 00:44:54.615 deals. 682 00:44:56.195 --> 00:44:57.815 - So deals for weddings. 683 00:44:59.395 --> 00:45:01.734 - Deals for weddings. Yeah. - Right? 684 00:45:02.760 --> 00:45:03.260 So 685 00:45:03.640 --> 00:45:06.220 that would be a good h one for SEO. 686 00:45:08.680 --> 00:45:10.120 - And I can keyword that. 687 00:45:10.120 --> 00:45:17.980 I just wanted to ask you because I will tell you, I've a lot of my members, you know, when Google searches the company and reviews, 688 00:45:18.825 --> 00:45:27.724 a lot of my members are popping up on page 1 and page 2, you know, in the Google search right up there with all my competitor sites, which is awesome. 689 00:45:28.025 --> 00:45:31.165 I mean, you guys do a great job, but I wanna make sure as 690 00:45:31.500 --> 00:45:39.180 me on the back end, like, if you look at the right side of my page, it's not filled in very well, you know, and that's content driven. 691 00:45:39.180 --> 00:45:42.880 So it sounds like what you're telling me is, hey, fill this baby up. 692 00:45:44.445 --> 00:45:44.945 - Yes. 693 00:45:45.805 --> 00:45:47.665 So let me just do a little bit. 694 00:45:48.205 --> 00:45:52.705 - And I know the descriptions are supposed to be more like a, you know, 695 00:45:53.325 --> 00:45:55.265 a few words of a paragraph. 696 00:45:55.805 --> 00:45:58.945 I know they changed a lot of that for Google searching. 697 00:46:00.480 --> 00:46:04.720 - Yeah. They Now they actually are allowing a little bit more, at least. Yeah. - That looks great. 698 00:46:04.720 --> 00:46:06.580 You can save that one. That's awesome. 699 00:46:07.840 --> 00:46:10.880 - So let's see what this looks like with this title. So this is great for SEO. 700 00:46:10.880 --> 00:46:13.300 Deals for weddings, discount wedding deals. 701 00:46:13.775 --> 00:46:16.495 - These are things that people might Google. - Google. 702 00:46:16.495 --> 00:46:20.275 - And then and then in the h two, it's a subheading, you know, the second one. 703 00:46:20.735 --> 00:46:23.715 Find discounts and deals for your upcoming wedding celebration. 704 00:46:24.095 --> 00:46:25.635 - So - Yeah. That's great. 705 00:46:26.030 --> 00:46:29.970 But that's a great example because that will work for anybody using coupons or 706 00:46:30.750 --> 00:46:31.250 - Right. 707 00:46:31.710 --> 00:46:33.470 - Well, that that's all I have. 708 00:46:33.470 --> 00:46:41.570 I just wanna say you guys are really, really awesome, and I know once we get more customized stuff, I know that I'll be having you guys do some add ons. 709 00:46:41.705 --> 00:46:45.325 Like, I really like that slider, so that that's really neat. 710 00:46:45.625 --> 00:46:52.445 And it's cool when you guys tell us new features that are out because then if it's customized, we're like, oh, do we want that now? 711 00:46:53.305 --> 00:46:58.339 - But but you guys do a really great job. - Thank you, Cathy. I really appreciate - your call. - Thank you. 712 00:46:58.400 --> 00:47:00.319 - Jason Jason, we have one more question. 713 00:47:00.319 --> 00:47:06.980 I know we're gone over our time but it's a fairly easy one that Pablo asked that I think is a lot of people ask and it's basically, 714 00:47:07.440 --> 00:47:10.579 he would like to add chat support on his Brilliant Directories 715 00:47:11.195 --> 00:47:13.135 website using a third party software. 716 00:47:13.355 --> 00:47:19.755 There's lots of different companies out there that they just give you an embed code to place on your website. 717 00:47:19.755 --> 00:47:20.815 Could you show everybody 718 00:47:21.195 --> 00:47:28.030 where you would need to place such an embed code on someone's website, so that, the chat would pop up on their websites? 719 00:47:28.570 --> 00:47:29.930 - Absolutely. Great question. 720 00:47:29.930 --> 00:47:34.430 So you sign up for a chatting tool, so you can chat with your website visitors through the website. 721 00:47:34.730 --> 00:47:36.750 They tell you to put a little bit of code 722 00:47:37.275 --> 00:47:39.454 somewhere on your site. It's 99% 723 00:47:39.755 --> 00:47:40.494 of the time, 724 00:47:40.875 --> 00:47:44.255 they want you to put it in over here in the head code. 725 00:47:45.194 --> 00:47:48.015 So you just want to head on You want to go to design settings, 726 00:47:48.954 --> 00:47:50.815 and go to your 727 00:47:51.194 --> 00:47:52.940 tab here, the page 728 00:47:53.279 --> 00:47:53.779 load, 729 00:47:54.119 --> 00:48:01.260 for custom CSS and head, and just go ahead and pop it in here into the into the head elements right here. 730 00:48:02.040 --> 00:48:06.140 And you could put your code there. And once you save it, and then right away 731 00:48:06.605 --> 00:48:09.744 the the chat tool should show right on the live front end of the website. 732 00:48:10.845 --> 00:48:13.345 - Great question. - Thank you, Jason. - Sure thing. 733 00:48:13.805 --> 00:48:15.505 One more here. Alright. Lev. 734 00:48:16.125 --> 00:48:18.385 Lev, I've gone ahead and unmuted your microphone. 735 00:48:19.450 --> 00:48:20.810 - Oh, man. I'm so glad you guys, 736 00:48:21.290 --> 00:48:22.830 you guys picked on me here. 737 00:48:24.250 --> 00:48:28.330 I gotta I've, alright. So I've I've spent the last, you know, like, 738 00:48:28.730 --> 00:48:35.035 8 or 9 months just, you know, working on, you know, design and and and customer experience and and everything for my websites. 739 00:48:35.035 --> 00:48:38.395 And and, you know, I'm I'm proud to say they're ready to go. And, 740 00:48:38.955 --> 00:48:40.475 at this point, I'm trying to, 741 00:48:41.195 --> 00:48:48.100 - I'm trying to take my mind out of the engineering portion of - of - website development and, and focus entirely on my website for life. 742 00:48:48.100 --> 00:48:54.680 And, you know, I'm I'm doing all the as much affiliate marketing as I can to try to, you know, you know, get some more traction. 743 00:48:55.700 --> 00:48:56.200 But 744 00:48:56.820 --> 00:48:58.520 I'm still having a little bit of trouble. 745 00:48:59.220 --> 00:48:59.860 I was hoping 746 00:49:00.695 --> 00:49:02.855 I just, decided to introduce a, 747 00:49:03.415 --> 00:49:07.895 my, my my first tier membership. I've got 3 membership tiers for my 2, 748 00:49:08.375 --> 00:49:10.395 my 2 website directories, cleaningconnections.comandspotlesscheetah.com. 749 00:49:13.310 --> 00:49:13.630 And, 750 00:49:15.150 --> 00:49:20.770 what happened is I recently I I I did have I was offering my lowest tier membership 751 00:49:21.150 --> 00:49:23.330 as a, as just a free membership, 752 00:49:24.510 --> 00:49:25.410 but which included, 753 00:49:25.869 --> 00:49:27.010 $5 leads. 754 00:49:27.645 --> 00:49:28.145 And, 755 00:49:28.685 --> 00:49:35.345 I just decided to remove the, the cost of the leads completely so that the, the base membership is entirely free, 756 00:49:37.485 --> 00:49:41.985 to, you know, to try to help, you know, stimulate things. And, you know, I I Sure. Sure. Sure. 757 00:49:42.570 --> 00:49:51.390 I'm I'm wondering at this point, you know, for 1, is that a recommended thing that you guys would would suggest, you know, in in in, you know, getting some traction going? 758 00:49:51.450 --> 00:49:51.770 And, 759 00:49:52.970 --> 00:49:53.690 how would you 760 00:49:54.570 --> 00:49:57.630 like, what recommended features do you think I should leave on 761 00:49:57.965 --> 00:49:59.565 - at that point - Gotcha. 762 00:50:00.445 --> 00:50:07.025 - That would that would also allow you know, that would still encourage value for my 2 other tier membership levels? 763 00:50:07.565 --> 00:50:12.625 - Alright. So so great question. There's so many different ways you can use our our lead module. 764 00:50:12.810 --> 00:50:15.070 It's a really robust module. Next, 765 00:50:15.690 --> 00:50:19.950 the next week, I'm really hoping to dive into the advanced lead module because it's basically, 766 00:50:20.570 --> 00:50:22.830 what I'm proudest of in terms of the software. 767 00:50:23.130 --> 00:50:25.870 But just out of the gates, things that you can do, 768 00:50:26.664 --> 00:50:27.724 you can always 769 00:50:28.265 --> 00:50:32.105 if you have time to manage each lead and this really depends. 770 00:50:32.105 --> 00:50:36.045 You can have it automated or not, but there's two angles that work well. 771 00:50:36.345 --> 00:50:38.684 One is to let the first lead be free, 772 00:50:39.240 --> 00:50:40.920 especially if you've imported members. 773 00:50:40.920 --> 00:50:45.820 If you've imported members, they're not familiar with your brand, they've never logged on to your platform. 774 00:50:45.960 --> 00:50:52.300 So when the first introduction to your brand is pay for something, oftentimes it's difficult to get that conversion. 775 00:50:52.805 --> 00:50:57.625 Getting them a free lead, getting them to get a positive experience out of the gates, 776 00:50:57.925 --> 00:50:59.625 and having somebody follow-up 777 00:50:59.925 --> 00:51:04.800 with a phone call, which is by far the best. Hi. This is Patrick from Spotless Cheetah. 778 00:51:04.960 --> 00:51:12.420 I just wanted to we're a website that does this and we're our job is to get providers like yourself more business 779 00:51:12.800 --> 00:51:16.820 and we actually have your listing on our website and somebody's actually 780 00:51:17.385 --> 00:51:24.605 contacted you or is looking for services that you offer in your area and what we'd like that to do is to send you the 1st lead for free 781 00:51:24.985 --> 00:51:28.205 so that you can experience our platform. Hopefully, you get a sale 782 00:51:28.505 --> 00:51:32.525 and what we're really looking for is we're looking for partners in your area 783 00:51:33.090 --> 00:51:36.790 that would like to be to get all leads in that area moving forward 784 00:51:37.090 --> 00:51:39.590 or would like to get multiple leads in that area. 785 00:51:39.730 --> 00:51:47.590 In the lead where Jason is right there, if you scroll down, Jason, you should have the, would you like to get offers from additional members? 786 00:51:48.295 --> 00:51:50.795 See where it says get replies from additional members? 787 00:51:51.095 --> 00:51:55.835 Leveraging this as the ultimate sales tool is what I find works best because 788 00:51:57.015 --> 00:52:01.355 if you're a free member and this may be getting a little advanced. But if you're a free member 789 00:52:02.040 --> 00:52:05.580 and somebody says they want to get replies from additional members, 790 00:52:05.960 --> 00:52:07.480 I will send this lead. 791 00:52:07.480 --> 00:52:10.860 Even though they're contacting a free member, I will send that to my partners. 792 00:52:11.080 --> 00:52:23.055 So if you're my partner, I not only are you gonna get the leads exclusively to you, the people that contact you, but you're also gonna get all of the leads of the members that are free on my site when people are asking to get additional members. 793 00:52:23.055 --> 00:52:24.275 So it's like multiplying 794 00:52:24.734 --> 00:52:28.675 your listing on my website by 50 just by becoming my partner. 795 00:52:28.734 --> 00:52:31.080 Would you be interested in something like that? 796 00:52:31.160 --> 00:52:35.020 So that's one of many many many angles that that you can go with. 797 00:52:36.040 --> 00:52:37.020 - That's amazing. 798 00:52:37.640 --> 00:52:41.020 I also have an idea or I guess a a perspective, 799 00:52:41.800 --> 00:52:42.860 for that, Lev. 800 00:52:43.635 --> 00:52:45.895 You're you're just starting out 801 00:52:46.275 --> 00:52:47.175 and there 802 00:52:47.555 --> 00:52:49.575 are a few ways to enter a market. 803 00:52:50.355 --> 00:52:53.175 One of them is with a huge expensive marketing campaign. 804 00:52:54.195 --> 00:52:56.775 Another one is offering a free product, 805 00:52:57.400 --> 00:53:00.060 in order to undercut the existing competition. 806 00:53:01.320 --> 00:53:01.980 I believe 807 00:53:02.680 --> 00:53:05.900 a lot of people who've entered markets, even Netflix 808 00:53:06.280 --> 00:53:14.744 and other companies, they, you know, they had free options, or eventually had paid options, but they were getting they were generating their user base. 809 00:53:14.744 --> 00:53:17.005 They were getting people into their network. 810 00:53:17.545 --> 00:53:20.205 And I think a key when getting started is 811 00:53:20.905 --> 00:53:23.725 not worrying so much about the dollars coming in. 812 00:53:24.360 --> 00:53:29.020 Focus on how you can get the most amount of people to register into your network. 813 00:53:29.560 --> 00:53:30.860 Once they're in your network, 814 00:53:31.160 --> 00:53:36.220 you can figure out ways to upsell them, upgrade them, change their plans, 815 00:53:37.080 --> 00:53:38.540 turn them into evangelists 816 00:53:38.920 --> 00:53:39.740 of your website. 817 00:53:40.575 --> 00:53:41.075 So 818 00:53:41.375 --> 00:53:45.555 offering a free option is never bad, even if it's the free leads. 819 00:53:45.935 --> 00:53:49.234 If anything, you're demonstrating that your website has value. 820 00:53:49.535 --> 00:53:50.035 And 821 00:53:50.415 --> 00:53:50.915 once 822 00:53:51.215 --> 00:53:53.474 you can demonstrate your website has value, 823 00:53:53.930 --> 00:53:54.830 the next interaction 824 00:53:55.370 --> 00:53:59.550 that you have with them could be an offer, because you've already gained their trust. 825 00:54:00.170 --> 00:54:01.950 So my recommendation would 826 00:54:03.050 --> 00:54:07.710 be, try to prove to your users that your website has value, and when you can do that, 827 00:54:08.115 --> 00:54:10.055 then then the money will follow. 828 00:54:11.555 --> 00:54:12.375 - Okay. Okay. 829 00:54:12.915 --> 00:54:18.455 - Can you click on the, the cleaners right here, so you can get to the, my price page? - Absolutely. 830 00:54:20.460 --> 00:54:21.420 - Alright. So, 831 00:54:21.980 --> 00:54:25.099 I was really careful about establishing my price point. And, 832 00:54:25.500 --> 00:54:29.040 and now that I made all the leads free and the and the membership free, 833 00:54:29.500 --> 00:54:41.035 I'm wondering, you know, I kinda feel like I'm I'm I'm taking away from the value of, you know, this of the, the second and third tier membership levels if I leave too many features still on the get started, 834 00:54:41.755 --> 00:54:43.055 first free tier. 835 00:54:43.755 --> 00:54:49.855 Is there something here that you would recommend me getting rid of, you know, to sort of, increase the value of the other ones? 836 00:54:50.130 --> 00:54:51.589 - Yes. I'd get rid of 837 00:54:52.130 --> 00:54:53.589 half of everything here, 838 00:54:53.970 --> 00:54:54.869 in my opinion. 839 00:54:57.890 --> 00:54:59.990 The reason I say that And I would also 840 00:55:00.529 --> 00:55:01.510 rename these 841 00:55:02.945 --> 00:55:07.925 - packages. I'm assuming professional cleaners are gonna be joining this site? - Yes. Yes. 842 00:55:08.225 --> 00:55:10.885 - Okay. Are these people who only do residential, 843 00:55:11.185 --> 00:55:12.645 or commercial, or both? 844 00:55:14.225 --> 00:55:17.205 - They have their choice in the, when they sign up. - Okay. 845 00:55:17.300 --> 00:55:19.880 And usually when someone is a professional cleaner, 846 00:55:20.260 --> 00:55:24.520 usually they just work on their own, or they could be an agency advertising. Correct? 847 00:55:26.099 --> 00:55:29.400 - They can work on their own. I mean, really, I named them these ways, 848 00:55:30.605 --> 00:55:31.565 for people that are, 849 00:55:31.964 --> 00:55:34.385 wanna take their business more seriously. 850 00:55:34.605 --> 00:55:40.545 Like, you know, you're a professional now, or now you're gonna be considered in the business owner category. 851 00:55:41.164 --> 00:55:45.724 - So what I would recommend this again, this is just you can you can do pricing pages many different ways. 852 00:55:45.724 --> 00:55:51.369 And, again this is something that requires trial and error, and some AB testing to know what's gonna work great. 853 00:55:51.750 --> 00:55:53.290 If I was gonna do this, 854 00:55:53.990 --> 00:55:57.930 the more the more choices a member has on the membership level, 855 00:55:58.790 --> 00:56:00.330 the more confusing that, 856 00:56:01.305 --> 00:56:06.605 that the more confusing that pricing page, excuse me, the pricing page becomes for someone signing up. 857 00:56:07.705 --> 00:56:08.765 What I would recommend, 858 00:56:09.705 --> 00:56:10.205 actually, 859 00:56:11.065 --> 00:56:14.445 to get the maximum value is, you can have a free option, 860 00:56:15.350 --> 00:56:20.250 which is a basic listing, and I'd I'd find a way to cut these features down. I don't think 861 00:56:20.630 --> 00:56:24.470 a cleaning person cares too much about publishing articles, although it is a feature. 862 00:56:24.470 --> 00:56:27.290 Maybe that could be a nice surprise when they create their account. 863 00:56:28.470 --> 00:56:30.490 I'd find a way to cut some of these down. 864 00:56:32.125 --> 00:56:35.025 I'd call this something like quick start account, 865 00:56:35.325 --> 00:56:36.865 or quick start profile. 866 00:56:37.644 --> 00:56:39.184 So it's a quick start profile, 867 00:56:39.644 --> 00:56:42.865 and then instead of making your members choose between a professional 868 00:56:43.450 --> 00:56:44.270 and an agency, 869 00:56:45.050 --> 00:56:47.530 what I would recommend is call this one like, 870 00:56:48.970 --> 00:56:50.990 something like small business, or 871 00:56:51.370 --> 00:56:54.750 a personal cleaner, or something like that. Someone something that represents 872 00:56:55.130 --> 00:56:57.070 one person who does the cleaning themselves. 873 00:56:57.975 --> 00:57:02.795 And then over here, I would do agency, because there's a lot of agencies that have a lot of 874 00:57:03.175 --> 00:57:06.235 cleaners that they can, you know, send to your home, or to your business. 875 00:57:06.695 --> 00:57:07.195 So 876 00:57:08.055 --> 00:57:09.835 that would be my my recommendation 877 00:57:10.215 --> 00:57:10.800 for you. 878 00:57:11.360 --> 00:57:11.860 - Okay. 879 00:57:12.160 --> 00:57:16.400 I don't want to take any more your time. I've got so many questions, but, you know, I I just, 880 00:57:16.880 --> 00:57:19.380 - No. Greg, the best advice is just 881 00:57:19.920 --> 00:57:20.720 get it out there. 882 00:57:20.720 --> 00:57:26.255 Start trying to bring people here, and see if they sign up, and if they're not signing up, then you know you need to change something. 883 00:57:26.255 --> 00:57:29.715 So the technology works. It's just a matter of packaging your website 884 00:57:30.015 --> 00:57:30.755 to appeal 885 00:57:31.135 --> 00:57:32.735 to the potential member. Alright. 886 00:57:32.735 --> 00:57:37.075 And a lot of that can be solved with colors, images, and the text you choose on your site. 887 00:57:37.375 --> 00:57:41.930 - That's all that's going to convince someone to join your site. - Right. Okay. I'll focus on that. 888 00:57:41.930 --> 00:57:45.790 - Alright Lev. Thanks for the great question. Can't wait to see you guys next week. 889 00:57:45.849 --> 00:57:51.995 If you guys haven't registered yet you can use the same registration link to sign up for next week's webinar. 890 00:57:52.615 --> 00:57:56.955 So thank you very much for joining, and we will catch you next week. Thank you guys.