WEBVTT

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So my name is Jason Haluso. I'm here from Brilliant Directories.

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And also, of course, we have with us the, amazing Patrick, Bernal with us today as well.

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- Hi, everybody. Great to be here as always. Really, looking forward to this webinar Wednesday.
- Yeah.

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Something a little exciting. We are also streaming on Facebook live today.

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So those of us who can who can join into the the GoToWebinar,

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amazing.

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You can interact with us and

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ask questions, and those on Facebook live can

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check out the presentation and listen to everything that we're talking about today.

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So just to introduce ourselves again, we have a lot of people who are joining us for the first time.

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My name is Jason, the co founder here at Brilliant Directories,

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and Patrick Burnell is we're very very lucky to have Patrick.

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He's our brand manager here at Brilliant Directories,

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and responsible for a lot of the the features that we see, recommended by by our customers.

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- Right. Thank you Jason. It's an honor to be here and be a part of this team.

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I definitely love what I do and get to work with everybody that's in this webinar and all our customers around the world.

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- Again, for those of you joining, if you haven't yet joined our LinkedIn group,

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I highly recommend joining Brilliant Directories LinkedIn group.

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You can

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network and meet like minded directory website owners, membership website owners, and what we like to do in that group is talk strategy.

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It's a little bit more than designing your site, it's more about how to turn your site into

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a better conversion tool for whatever your goals are with your directory website.

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So you can go to brilliantdirectories.com/linkedin

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to join our marketing strategy network there.

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And just

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not many ground rules, just one. The goal of this webinar is we like to answer as many questions

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as possible,

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and the goal is to show off the software for new and existing customers, so you can better learn how the platform works

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and its capabilities.

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And the type of questions you can ask, we want to be fair to everyone, so we're gonna try to focus and limit questions to one per person

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until we've had, we've let everyone have an opportunity to at least ask one question.

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And we're gonna do our best to get to as many questions

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as possible.

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And we had a contest winner last week.

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So Kevin submitted

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a video review

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of his experience

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with Brilliant Directories.

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So Kevin, all you need to do is email support@brilliantdirectories.com,

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and you've won a $400

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free website audit,

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with Patrick.

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And Patrick, do you want to let everyone know a little bit about what the website audit includes and what it's for?

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- Yes. I would love to, Jason. So Kevin, we'll be discussing

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some different strategies that you can use for your website

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to help drive traffic to the site, to get more people to submit leads,

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which are which is one of the primary ways that you get members to go from free members to paid members.

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I'll show you how to possibly do some social media campaigns that are working well with other customers.

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I'll give you some insider tips, maybe even discuss

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some effective landing pages,

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and help get those things set up as well.

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So we cover a lot of interesting topics that you don't get to really go over in a regular,

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website,

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website edits call or

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a member management call. So it's higher level strategy,

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to help make your site a successful one.

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So definitely looking forward to connecting with you and showing you, what we can do with your site.

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- I have a question for you, Pat. At what stage would someone want

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would this website audit review be helpful for someone?

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Is it someone who's just starting out, or they've had their site online for a long time?

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Who is this really beneficial for?

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- There's two primary stages.

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To me, the most beneficial of all is before somebody even gets started.

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So kind of the first thing you book is this audit session,

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so that we can really point you in the right direction on how to set up your website.

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So it's amazing how often

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people go six months, a year, two years, and they say, well, it's not really performing the way I want, and then they book an audit.

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And then we tell them, well, if you do it this way, this way, this way, they they immediately see better results.

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And the comment I always hear is, I wish I had done this from the beginning rather than wait a year.

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Just invest a little bit in my business and and get that advice, get that consultation. Of course,

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the second the the second

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example of this being very useful is when you have an existing website, you're not quite getting the results that you want, and you'd like somebody to go in there and see how you've set it up, see the strategies you're implementing, the pricing,

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see all this the the features you've activated, and see if there's some strategies you can implement to help improve those numbers.

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But the most common time that people book this is right before launch.

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So a lot of our customers do the setup themselves,

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and then right before they go live to the public, right before they launch their marketing campaign, they would just like somebody on our team to go over everything with them and make sure everything's set up properly before they go live.

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So those are the the three scenarios where something like that is useful.

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- Awesome. Well Kevin Gold was the contest winner this week. Congratulations.

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Next week's prize, we're not gonna reveal what the prize is, but it is going to be huge.

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So, yeah, if you're watching the webinar right now and you want to enter the contest of the week, we we will announce a random winner next week, and reveal the prize.

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All you need to do is share this message on your Facebook page, and we will drop this message into the chat box.

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So, you can just copy and paste it, And we'll send a reminder after the webinar as well, but next week's prize is going to be huge.

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And all you need to do to enter is post this message.

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I'm using Brilliant Directories as my directory software and love it.

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Launch your own membership website.

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Check them out here with the link to the brilliantdirectories.com

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website.

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That'll automatically enter you into the contest,

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and all you need to do is join us next week, and we'll announce the winner of the contest just like we announced

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Kevin

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Groll

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here. So,

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make sure you do this, promise you whoever the winner is you are going to love the prize.

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And as always we have a deal of the week,

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and we're actually bringing a deal back that we did two weeks ago.

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It was so popular, and people continue emailing in that they want the special price.

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You know we have a lot of people around the world who weren't able to make it to the webinars, and then later found out about the deal of the week.

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So, this week,

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back by popular demand, we are going to do the Google search assist.

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The regular price is a $3.51 time payment.

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If you don't know what the Google search assist does, I'm going to show you an example right here.

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Basically you have your directory website,

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and if you do a search, I'm just gonna use holistichealthfinder.com

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who has the add on there. I'm just gonna search for yoga,

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and

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on this site there are members who have joined as yoga experts, so we're getting member

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results.

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What the Google search assist does is when there are no member results, so I know there's no members who do yoga in Seattle,

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so I'll just go ahead and do a search for yoga in Seattle.

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What the Google search assist does

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is it will provide results

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from Google

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that match the keyword of what was searched. So we can see results from Google Seattle yoga,

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Seattle yoga arts, you get a slew of results that are exactly related to what the visitor

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was searching.

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So instead of getting a no results message, let me show you what that looks like.

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So we'll just type in a

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I'll just put a gibberish name in here, and

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instead of just getting a boring message like this, sorry we didn't find any results,

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what you'll get are the best recommended results from Google, and why this is beneficial is if someone is searching your site for the first time,

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and they get results like this, they'll probably leave your website and never come back because it wasn't a helpful resource.

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When visitors

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actually get results, even though they're not members on your website, at least your website is serving as a valuable resource of information.

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So people will stay on your site longer,

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you'll be able to display more banner ads, so if you have banner ads around your site,

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you'll get more page impressions.

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Another good thing about this is when someone clicks on a link it does open in a new tab, so people will stay on your website, so if they don't like what they're seeing they can always come back to your website,

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And more and more Google is giving better search, the search results rankings to websites that have good user experiences.

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So if someone is staying on your site longer and actually interacting with it,

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Google may increase your rankings in their search results,

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and this is good for you because that's gonna help bring more traffic.

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So if you want more traffic to your site, if you want more people to stay on your site, and you don't necessarily have members in every single combination,

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in based on location and categories,

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this is a great way to populate your site.

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And again, it's my favorite add on that we've added so far to Brilliant Directories.

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So we're doing it again. It's the Google search assist.

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It's a $90 one time payment to get it added to one of your websites,

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and you can go to brilliantdirectories.com

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forward /promo.

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After the webinar, we'll also provide a link to that page, and that will be valid

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through this this week till next week's webinar. So if you don't have it yet, I highly recommend

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jumping on that add on.

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Okay.

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Now it is for

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the best part of the presentation.

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It's where you can ask questions,

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and we're gonna start with you Donna today. Donna, are you there?

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- Hi. I'm here. Thanks.
- Awesome. Donna, where are you calling in from?

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- New York, Long Island.
- Okay. Okay. Good. Good. Good. What's your question for us today?

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- My question is, can you provide like a demo so I could see if I can navigate it correctly to see if, you know, it wouldn't be too difficult for me to, you know, to use?

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- Absolutely. If you go to brilliantdirectories.com

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forward slash free trial,

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you can try a free seven day trial. We'll give you your own website starting from scratch,

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and then you can build out that site however you like.

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So you can test out all the features, see if the software has what you need functionality

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wise.

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And then if you want at the end of the seven day trial, you can actually convert the site you've been working on

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to your live website that you're gonna continue working on, or we can just give you a new fresh site now that you're more familiar with the platform.

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- Right. Right. Right. And then,

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as far as like getting help, is there a fee

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- for getting help, to, you know, to to do this if you need help?
- No. And you
- You probably do.

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- But
- you actually segued into something I forgot to mention at the at the beginning of the call,

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at the beginning of the webinar. We we do have a lot of support resources.

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So we do these webinars,

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like here. We also have documentation

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that's that includes a lot of video training.

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Let me just go there right now.

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So you can go to bootstrap.brilliantdirectories.com,

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and that'll take you to

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our documentation.

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And

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it's pretty comprehensive, and we're updating it daily actually.

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We're adding new things all the time, you know, updating things.

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So you can come here, and then you can always email

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support@brilliantdirectories.com.

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And you can that's great if you have how to questions, if something should be working, but it's not working for some reason.

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Those are great things to email support@brilliantdirectories.com

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for. And you can usually

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expect a response within one business day or sooner.

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- Thank you. Okay. Appreciate it.
- Great question. Thanks for joining us.

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Kevin, are you there?

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- Hello. This is Kevin.
- Hey Kevin. Congratulations on winning the contest.

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- Thank you Jason and Patrick. Great webinar today.

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- Thank you. Thank you. Yeah. We're just getting started a lot of things in the beginning.

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Yeah. What kind of questions do you have for us today?

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- Mine's a little bit of a specific question in terms of,

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I wrote it in the the chat there, but,

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my nonmembers are inactive

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when they verify their email,

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and then they instantly become a fully active member on my site without paying.

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- I'm wondering if there's any way I can change that.
- Absolutely.

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Do you mind if we check out your site? I'll help you out with that right now.

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- Edreferral.com.

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- Okay. So what Kevin is asking is he has a free member sign up,

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and when a member signs up for free,

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they get an email that says please verify your email address, and just like you join any site.

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And then if you click that email,

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it makes their listing

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public. And you want to avoid that, right Kevin?

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- Right. I want them to pay first before they become a public on the site.
- Perfect.

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So all you need to do is, is this. We're gonna go to your email templates,

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and we're gonna look for the the basic email template. Welcome basic is what it's called.

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So for you can choose what email

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members get when they sign up, and generally the the free members are getting welcome basic.

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That includes that verification link.

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So it looks like you've customized this one. Let's edit this.

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And so you can see this is the email a free member gets when they sign up.

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So it says action required. Please verify your email address.

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And then it says, you know, to get started, you know, click verify your email address.

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And if they click on these links, it will set their account to public.

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So I'm not gonna

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totally mess with this Kevin, but all you need to do is a few things.

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First of all, get rid of these links.

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Alright. So thank you for joining, and then you know these variables are your website name.

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- So you can Right.
- I can type that in. Yeah.
- Type that in.

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So you can say like, we are

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currently

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reviewing your

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account,

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and then you can say,

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in order

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to turn your

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free listing

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into a searchable

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listing on our website.

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And then you can say, please upgrade

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to a

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paid

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- Paid 1%.
- Account. And then you can provide a link for them to at least log into their account.

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So even someone who might, who's isn't active can still log into their account,

231
00:15:23.810 --> 00:15:27.430
and you can basically in this email let them know what the steps are

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for

233
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for getting activated.

234
00:15:31.730 --> 00:15:34.149
So instead of please verify your your

235
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email address you could say your listing

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is under

237
00:15:40.205 --> 00:15:41.825
review or something like that.

238
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- So now we've
- That helps. Yeah.
- Yeah.

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We've eliminated the ability for them to click that verify email link, which then does activate their listing.

240
00:15:51.540 --> 00:15:51.860
So,

241
00:15:52.420 --> 00:16:00.660
- Jason, if I might, there's another strategy that's very popular as well because some customers want to know if it's a real email or not.

242
00:16:00.660 --> 00:16:03.960
So they don't want to remove that functionality of the email template.

243
00:16:04.305 --> 00:16:08.565
So another thing that's very popular is could you go to the products page, please, Jason?

244
00:16:08.705 --> 00:16:12.145
- Do you
- want me to save this for you, Kevin, or do you wanna come back? Yeah.
- Perfect. Yes.

245
00:16:12.145 --> 00:16:13.525
Please save it. Okay.

246
00:16:14.545 --> 00:16:18.885
- Alright. Where where is that at?
- The the products page under finance.
- Alright.

247
00:16:20.459 --> 00:16:20.699
- Alright.

248
00:16:20.699 --> 00:16:26.540
So another thing, Kevin, that you can do is which is the free level here, that that people are signing up?

249
00:16:26.540 --> 00:16:31.760
Non members. So one thing you could do with that level is you could call it non members unverified,

250
00:16:32.300 --> 00:16:34.399
and you can make that level unsearchable.

251
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And in the email template, you can let them know currently

252
00:16:38.135 --> 00:16:39.995
your your account is inactive

253
00:16:40.935 --> 00:16:42.795
and in order for it to become active,

254
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you need to upgrade to this other level. However you wanna do it.

255
00:16:47.095 --> 00:16:49.595
So you don't necessarily need to remove the functionality

256
00:16:50.640 --> 00:16:54.980
of them being able to verify an email because it is helpful for you to know if it's a real email or not,

257
00:16:55.920 --> 00:16:59.540
but but you would just make them non searchable. So that's another easy option.

258
00:16:59.680 --> 00:17:03.760
- But I would use the 300 people I have currently listed as non numbers on the website.

259
00:17:03.760 --> 00:17:04.579
Is that correct?

260
00:17:05.085 --> 00:17:08.924
- You would probably well, in this case, do you want them to be active for free?

261
00:17:08.924 --> 00:17:11.345
Do you want them to be searchable if they haven't paid anything?

262
00:17:13.645 --> 00:17:13.885
- Yeah.

263
00:17:13.885 --> 00:17:18.865
I gotta figure that out because some of the non numbers, I do want them to be able to see the their listings.

264
00:17:19.260 --> 00:17:22.320
It's just somehow people were getting full profiles filled out and,

265
00:17:22.940 --> 00:17:24.160
activating their their

266
00:17:24.619 --> 00:17:25.119
entire

267
00:17:25.660 --> 00:17:28.480
site. This is a very limited version of the membership

268
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on this level.

269
00:17:31.100 --> 00:17:31.515
- Okay. Okay.

270
00:17:31.515 --> 00:17:35.915
So that's one that's one option and the other option, Jason, if you can go to the generals,

271
00:17:36.315 --> 00:17:38.255
tab that you're in right there.

272
00:17:39.835 --> 00:17:41.675
Alright. So this is pretty powerful.

273
00:17:41.675 --> 00:17:44.975
We're gonna show you here and it's not utilized by a lot of our members.

274
00:17:45.500 --> 00:17:56.160
If if this in the email template, if you were to send them instructions that in order for their website to appear active on the profile they need to upgrade, you can make the redirect page after login.

275
00:17:56.700 --> 00:17:59.180
You can make it it'll go straight to the upgrade page.

276
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So when they go and they log in to their account, they're always gonna be taken to the page for them to upgrade their account to activate it.

277
00:18:06.405 --> 00:18:16.179
So you can also utilize that strategy to really drive people to upgrade their account and make it easy to find where they need to go to upgrade their account without needing a lot of instructions.

278
00:18:16.559 --> 00:18:18.419
- Yeah. I like that. Thank you. That looks good.

279
00:18:19.280 --> 00:18:20.340
- Super, actually,

280
00:18:20.880 --> 00:18:23.059
super super suggestions, Pat. Yeah. So,

281
00:18:23.760 --> 00:18:24.000
yeah.

282
00:18:24.000 --> 00:18:29.145
But you can do I'm not gonna save anything here Kevin, but you could make the listings searchable on website to know.

283
00:18:29.625 --> 00:18:33.545
So that way they they'll still be active on your site, but no one they don't have a public profile.

284
00:18:33.545 --> 00:18:37.645
So same same effect. And then just to push more people towards upgrading,

285
00:18:38.105 --> 00:18:41.065
yeah, redirect page after login, set it to upgrade.

286
00:18:41.065 --> 00:18:45.810
They can still go to other areas once they log in as a member, but this will be the first place they're sent to.

287
00:18:48.030 --> 00:18:50.430
- Yeah. We've we have a lot of customers that utilize this.

288
00:18:50.430 --> 00:18:56.850
Also they want them to go to a landing page after they sign up where they promote additional services to their members.

289
00:18:57.085 --> 00:18:57.825
They update

290
00:18:58.685 --> 00:18:59.485
that page often.

291
00:18:59.485 --> 00:19:07.105
So that box where you can control what where somebody goes to after they log in is a very powerful tool for directory owners to use.

292
00:19:07.645 --> 00:19:08.605
- Thank you very much.

293
00:19:08.605 --> 00:19:11.745
And when you get around to me again, I wanna find out more about the new billing platform.

294
00:19:12.220 --> 00:19:14.960
- Okay. Great, Kevin. For sure. Thank you for your great question.

295
00:19:15.580 --> 00:19:16.080
- Thanks.

296
00:19:17.260 --> 00:19:23.920
Alright, Jason. I have a a question from Cindy who says she does not have a mic and she's asking,

297
00:19:24.460 --> 00:19:24.960
what's

298
00:19:25.445 --> 00:19:32.985
how does she she has United States in the member profile pages, and she's asking is there any way to remove United States from the URL?

299
00:19:33.925 --> 00:19:39.385
- Alright. Yeah. We do have a setting for that, and, let's, let's look at an example right now.

300
00:19:41.799 --> 00:19:44.940
We'll just we'll just continue using Kevin's here.

301
00:19:45.559 --> 00:19:48.140
So if you go to a member's profile page,

302
00:19:48.520 --> 00:19:55.815
usually for search engine optimization purposes or if you have a site that's you know, has members in lots of different countries,

303
00:19:56.195 --> 00:20:02.934
it's going to this is a member's profile page here. It's going to have United States in the

304
00:20:03.235 --> 00:20:04.135
in the URL.

305
00:20:04.835 --> 00:20:09.640
Let me go to another site where we can show you how to remove the country, so it will just,

306
00:20:10.760 --> 00:20:17.900
it won't include the country, because it could be redundant if it's, you know, if we know that this the country is Australia, there's no need to repeat it there.

307
00:20:18.200 --> 00:20:19.020
So let's

308
00:20:19.960 --> 00:20:21.820
let's go a site that I can actually

309
00:20:22.755 --> 00:20:24.455
test that on.

310
00:20:25.395 --> 00:20:25.715
- Yeah.

311
00:20:25.715 --> 00:20:32.455
So oftentimes, if it's a local directory, so let's say it's a city directory or it's a state or province directory,

312
00:20:33.315 --> 00:20:37.095
people wanna have as local of a feel to the directory as they can.

313
00:20:37.300 --> 00:20:39.400
So utilizing this advanced setting,

314
00:20:40.100 --> 00:20:43.300
and removing the country from the member URL is very helpful.

315
00:20:43.300 --> 00:20:48.280
Just one important note that's very important to know if anybody does this,

316
00:20:48.740 --> 00:20:50.120
after watching this webinar,

317
00:20:50.875 --> 00:20:54.815
you need to resave the contact details form of your members,

318
00:20:55.835 --> 00:21:02.255
in order for the URL to update. So by turning this setting on, it's not going to magically

319
00:21:02.794 --> 00:21:04.575
change all of your member URLs.

320
00:21:04.830 --> 00:21:12.929
But the next time your member logs in or when new members sign up on your site, their member profile page will no longer have that

321
00:21:13.309 --> 00:21:14.850
country in the URL.

322
00:21:15.950 --> 00:21:16.450
Exactly.

323
00:21:18.425 --> 00:21:19.165
- So let's

324
00:21:20.185 --> 00:21:21.245
let's see here.

325
00:21:22.105 --> 00:21:23.645
You can revert this afterwards.

326
00:21:24.265 --> 00:21:26.125
So I just saved this member here.

327
00:21:27.145 --> 00:21:31.325
Oh, it looks like this one's already doing it. So let me show you guys the setting, but

328
00:21:31.740 --> 00:21:34.560
you can see that it doesn't say United States here,

329
00:21:35.100 --> 00:21:35.840
in the

330
00:21:36.140 --> 00:21:37.120
in the URL.

331
00:21:37.740 --> 00:21:39.760
And the advanced setting for that

332
00:21:40.220 --> 00:21:43.260
Pat, do you remember off the top of your head what the advanced setting for that was?

333
00:21:43.260 --> 00:21:45.920
- I think it's, I think you could put in localized.

334
00:21:48.315 --> 00:21:49.135
And that

335
00:21:50.315 --> 00:21:50.815
may

336
00:21:52.315 --> 00:21:54.975
no. If you could put in, country, perhaps.

337
00:21:55.675 --> 00:21:56.175
- Yeah.

338
00:21:56.795 --> 00:21:57.615
- My apologies.

339
00:21:57.915 --> 00:22:00.175
Limit. Okay. Keep scrolling down.

340
00:22:02.220 --> 00:22:05.840
- Here we go.
- Replace country. There it is.
- That's what it is. Okay.

341
00:22:05.900 --> 00:22:09.340
So if if there's a country so this is an advanced setting.

342
00:22:09.340 --> 00:22:11.440
So you can go to settings, advanced settings.

343
00:22:11.900 --> 00:22:14.715
And a good thing to do is you can change this one,

344
00:22:15.115 --> 00:22:17.835
replace country name variable with state name variable.

345
00:22:17.835 --> 00:22:20.654
So it won't attempt to put the country name in the URL.

346
00:22:21.034 --> 00:22:22.735
You could just set this to one.

347
00:22:23.115 --> 00:22:23.595
And,

348
00:22:24.154 --> 00:22:32.780
if there's a country saved for the person in the URL of their profile page, it'll remove the country and it'll replace it with a state if a state is available.

349
00:22:32.780 --> 00:22:36.320
If there's no state available, it'll it'll default to the city.

350
00:22:36.460 --> 00:22:39.900
And if not, then it it won't show anything for the location of that person.

351
00:22:39.900 --> 00:22:50.345
- So,
- And and the one and the one below that, Jason, enable local member URLs, the one they have to set to one, so that future members will continue to have the state in their URL.

352
00:22:50.565 --> 00:22:51.684
- Okay. So that's a good thing.

353
00:22:51.684 --> 00:22:55.705
So if you don't want the country name in the URL of the member profiles,

354
00:22:56.404 --> 00:22:58.164
set both of these to one.

355
00:22:58.164 --> 00:23:02.530
Replace country name with state name, and enable local member URL structure.

356
00:23:02.830 --> 00:23:04.290
So you can set these both

357
00:23:04.590 --> 00:23:08.290
to one, and it will remove the country from the,

358
00:23:09.070 --> 00:23:11.150
the URL. Okay. That's a good question.

359
00:23:11.150 --> 00:23:17.455
And a lot of advanced features that we have here, advanced settings, so it's good that we can get this granular with the with the software.

360
00:23:19.434 --> 00:23:20.414
Okay. Hayes.

361
00:23:20.875 --> 00:23:22.495
Hayes, is your microphone working?

362
00:23:23.995 --> 00:23:27.835
- Yeah. Can you hear me okay?
- Yes. Yes. Thank you. Where are you calling in from? Yep. Yep.

363
00:23:27.835 --> 00:23:29.910
- We can hear you perfectly.
- I am

364
00:23:30.370 --> 00:23:32.950
oh, great. I'm in Saint Louis, Missouri.

365
00:23:33.250 --> 00:23:35.190
- Okay. Great. Thanks for joining us today.

366
00:23:36.290 --> 00:23:37.010
- Yeah. Thanks.

367
00:23:37.730 --> 00:23:41.510
I have a question. Let let's say I wanna build out a a directory,

368
00:23:41.955 --> 00:23:43.174
you know, a property,

369
00:23:43.875 --> 00:23:47.335
and I wanna grow it, and I wanna scale it, and I wanna sell it.

370
00:23:47.875 --> 00:23:53.095
You know, I don't own the IP. I don't own, really, you know, the directory.

371
00:23:53.475 --> 00:23:54.775
How how does that work?

372
00:23:54.835 --> 00:23:59.090
- How I mean, if it does work at all, is it something that's something I'd be able to do?
- Yep.

373
00:23:59.410 --> 00:24:01.650
So with Brilliant Directories, if you wanted to

374
00:24:02.770 --> 00:24:04.790
you know, we are a software as a service.

375
00:24:05.170 --> 00:24:10.210
But we do have a one time pay option where you can at least keep the site online with us for life.

376
00:24:10.210 --> 00:24:16.525
So if you ever developed a site with Brilliant Directories and then wanted to sell it to another party or individual,

377
00:24:17.065 --> 00:24:21.085
I would just recommend that you have the one time pay option connected to the site.

378
00:24:21.385 --> 00:24:24.205
So the new owner of the site will also have,

379
00:24:25.410 --> 00:24:27.270
will have this with Brilliant Directories.

380
00:24:27.330 --> 00:24:33.670
And I would disclose with the person that you're selling it to that the site is powered and hosted by Brilliant Directories.

381
00:24:33.810 --> 00:24:43.725
And if they wanted if they wanted to keep it operating in its in its current form, which they obviously bought it because they love what they saw, that they should maintain the site with brilliant directories.

382
00:24:44.425 --> 00:24:48.845
- Got it. Got it.
- Alright. Great question about selling a site that you've developed.

383
00:24:50.025 --> 00:24:50.525
Frank,

384
00:24:51.465 --> 00:24:53.085
mister Frank, how are you today?

385
00:24:53.910 --> 00:24:57.130
- Big Frank. Big Frank. How are you doing, my man?
- Hey.

386
00:24:57.990 --> 00:25:01.690
- Hey.
- I don't really have a question. I just checked in to see how everybody was doing.

387
00:25:02.070 --> 00:25:06.650
- Thank you.
- Doing great, Frank. Great to hear from you.
- It's it's always What's going over there?

388
00:25:07.225 --> 00:25:11.885
- Great. And, you know, in the past, you have been, giving people my number to give me a call to

389
00:25:12.264 --> 00:25:16.585
- ask questions, and feel free to be able to do that anytime you like.
- Hey, Frank.

390
00:25:16.585 --> 00:25:20.790
- We really appreciate it.
- My pleasure. I appreciate everything you've done for me.

391
00:25:20.870 --> 00:25:23.210
And, like I always, told you, I I

392
00:25:23.670 --> 00:25:28.470
tried to do this for a couple years, and you were the guys that made my directory dream come true.

393
00:25:28.470 --> 00:25:30.650
So you always have a friend here.

394
00:25:31.350 --> 00:25:31.990
- Alright, Frank.

395
00:25:31.990 --> 00:25:37.644
Well, it's always a pleasure to work with you, and, definitely look forward to to hop on the phone and seeing what you've been up to recently.

396
00:25:37.644 --> 00:25:41.644
- I know you always, you always have a lot going on.
- Yeah. We'll get together soon.

397
00:25:41.644 --> 00:25:42.784
I'll send you an email.

398
00:25:43.085 --> 00:25:46.044
- Alright. Thanks, Frank. Thanks so much.
- Thanks. You're welcome. Thanks, Frank.

399
00:25:46.044 --> 00:25:47.424
Thanks for joining us today.

400
00:25:47.790 --> 00:25:51.950
That's big Frank. He's been with us, for quite a while, has several directory sites with us.

401
00:25:51.950 --> 00:25:55.330
And, yeah. It's great that he was able to to join us, today.

402
00:25:56.350 --> 00:26:00.770
- John, I've unmuted your microphone there.
- Hello?
- Hey, John. How are you today?

403
00:26:01.375 --> 00:26:02.515
- I cannot complain.

404
00:26:02.975 --> 00:26:04.355
- I wanted to
- verify

405
00:26:04.895 --> 00:26:05.395
if

406
00:26:05.775 --> 00:26:07.235
- there if
- there was an option,

407
00:26:08.495 --> 00:26:13.554
to do a ninety day or thirty day trial that automatically converts over to a paid account

408
00:26:13.880 --> 00:26:16.540
or if that was something that may be on the road map for the future?

409
00:26:17.240 --> 00:26:18.280
- That's a great question.

410
00:26:18.280 --> 00:26:26.540
So what John is asking is when his members join his directory, he wants to offer them a free trial period, you know, fourteen days, thirty days.

411
00:26:26.680 --> 00:26:30.925
And then after that free trial period, if they don't cancel their account,

412
00:26:31.625 --> 00:26:37.005
their account will automatically be charged the normal membership rate of whatever he's decided on his site.

413
00:26:37.145 --> 00:26:40.525
John, there's two things that are in the roadmap related to that.

414
00:26:40.825 --> 00:26:42.845
One of them is free trial periods.

415
00:26:43.290 --> 00:26:43.790
And

416
00:26:44.410 --> 00:26:46.670
I think Kevin asked about the billing updates.

417
00:26:47.050 --> 00:26:49.310
That is going to be one of the billing updates

418
00:26:49.610 --> 00:26:51.390
that's going to be rolled out soon.

419
00:26:52.250 --> 00:26:54.590
So look forward to that this year, definitely.

420
00:26:55.144 --> 00:26:59.085
And then the other thing that we're going to be rolling out, John, are coupon codes.

421
00:26:59.384 --> 00:27:03.644
So you can create promotional coupon codes that will give your members discounts

422
00:27:04.184 --> 00:27:05.565
during the sign up process,

423
00:27:06.745 --> 00:27:08.559
when they when they sign up to your website.

424
00:27:08.559 --> 00:27:13.519
So we're really looking forward to coupon codes or promotional codes that you can create and distribute.

425
00:27:13.519 --> 00:27:14.899
And that's great for marketing.

426
00:27:15.519 --> 00:27:20.340
As well as free trial periods. So you can give your members, you know, a no risk opportunity

427
00:27:21.145 --> 00:27:24.845
to try your directory website, and then convert them to a paid member,

428
00:27:25.385 --> 00:27:29.485
in the future. So they are on the roadmap. I don't have an exact date yet, but

429
00:27:29.785 --> 00:27:31.405
but it has been highly requested.

430
00:27:31.465 --> 00:27:36.600
So we're doing our best to push that up the the totem pole of features that we're launching.

431
00:27:37.640 --> 00:27:39.340
- Perfect. I really appreciate that.

432
00:27:39.799 --> 00:27:42.760
- Alright, John. Do you have any other questions? That was a pretty simple one.

433
00:27:42.760 --> 00:27:47.100
I know it's one per person, but, any any questions related to your site or anything?

434
00:27:49.000 --> 00:27:51.260
- I I need to schedule my review.

435
00:27:52.035 --> 00:27:55.575
I have that in set up already. I just haven't done it yet. So, okay.

436
00:27:56.195 --> 00:27:59.555
- Everything looks good so far.
- Alright. Alright. Well, thanks for joining us today, John.

437
00:27:59.555 --> 00:28:00.535
Thanks for the question.

438
00:28:01.075 --> 00:28:01.735
- You're welcome.

439
00:28:02.835 --> 00:28:07.335
- Okay. Yeah. Great question. Yeah. We do have a feature roadmap. If you go to our

440
00:28:08.200 --> 00:28:12.300
community forum, you do need to be logged in to access it,

441
00:28:12.600 --> 00:28:16.060
but we do have an area where you can suggest

442
00:28:16.680 --> 00:28:17.180
features,

443
00:28:18.760 --> 00:28:19.260
and

444
00:28:19.640 --> 00:28:23.684
and things like that. And then we can vote for features that will actually

445
00:28:24.225 --> 00:28:26.245
get into development. So,

446
00:28:26.784 --> 00:28:29.585
yeah you can go to bootstrap.brilliantdirectories.com,

447
00:28:29.585 --> 00:28:31.044
go to the community forum,

448
00:28:31.345 --> 00:28:37.284
and yeah, suggest features, and and the ones that get the most votes sometimes, you know, we'll consider those.

449
00:28:38.039 --> 00:28:41.019
- Tom's asking, he's saying that he created a static page,

450
00:28:41.480 --> 00:28:44.779
but he wants this new page that he created to be members only.

451
00:28:45.559 --> 00:28:48.299
And he wants to know if that's possible with our software.

452
00:28:48.679 --> 00:28:49.980
- Okay. Okay. Good. Good.

453
00:28:50.360 --> 00:28:51.980
So just so everyone knows

454
00:28:52.475 --> 00:28:54.175
what he's referring to. So,

455
00:28:54.795 --> 00:28:59.675
in this example like Holistic Health Finder, this is a search results page. This is a dynamic page.

456
00:28:59.675 --> 00:29:01.055
The the system

457
00:29:01.595 --> 00:29:05.455
automatically creates the search results pages. It automatically creates

458
00:29:05.880 --> 00:29:10.620
the members profile pages. You don't need to manually make these pages 1 x 1. But

459
00:29:11.880 --> 00:29:20.120
a lot of times people want to make resource pages, or you know pages about, you know, like this is how it works, this is what's considered a static page.

460
00:29:20.120 --> 00:29:23.035
You you kind of design it and develop it yourself.

461
00:29:23.575 --> 00:29:28.155
And sometimes you want to create these pages, but you want them to be for members only.

462
00:29:28.695 --> 00:29:32.055
So let me show you exactly how you could turn a static page.

463
00:29:32.375 --> 00:29:39.010
It could be your how it works page, or a private page with awesome links and resources that you only want your members to have access to.

464
00:29:40.110 --> 00:29:43.890
So let me log. I'm currently logged in as this member. Let me log out,

465
00:29:45.549 --> 00:29:50.535
and let me refresh the page here. So now I'm logged out, and I see all the get listed links here.

466
00:29:50.995 --> 00:29:55.155
So what we can do is I'm logged into the admin of Holistic Health Finder, so I have this,

467
00:29:55.715 --> 00:29:58.435
nifty admin bar here, which is amazing.

468
00:29:58.435 --> 00:30:04.830
We have other videos that explain this bar a little better, but I'm going to edit this static page, the how it works page.

469
00:30:06.810 --> 00:30:09.230
And when you edit a how it works page

470
00:30:10.250 --> 00:30:16.350
there is an option, display options here. You can set a page to members only.

471
00:30:17.205 --> 00:30:19.445
So this is like your regular text editor.

472
00:30:19.445 --> 00:30:22.804
You can also view the source code, just while we're in here as a side note.

473
00:30:22.804 --> 00:30:29.460
So if you're more comfortable editing the source code you can definitely do that, or you can just use the the WYSIWYG here.

474
00:30:29.940 --> 00:30:38.360
So if you want to set a custom static page, this is the about page, to members only, just go ahead and click this box here, and I'm going to save the changes.

475
00:30:40.820 --> 00:30:41.320
And

476
00:30:41.635 --> 00:30:46.455
if I go back to the site, I'm not logged in as a member. If I refresh the page,

477
00:30:47.475 --> 00:30:52.215
I'm it says you must log in to view this page. So I'm automatically redirected

478
00:30:52.835 --> 00:30:56.375
to a login page. So this is a really easy way,

479
00:30:56.770 --> 00:30:59.910
a very simple way, to protect some of your,

480
00:31:00.290 --> 00:31:05.350
you know, premium content, and require people to join your site or

481
00:31:05.809 --> 00:31:09.570
log in before viewing it. So let's set this back to, you know, public.

482
00:31:09.570 --> 00:31:12.070
We'll remove the members only page option.

483
00:31:15.465 --> 00:31:20.684
And if I attempt to go back to the how it works page I should be able to, and,

484
00:31:20.985 --> 00:31:22.745
yep, we can go to the how it works page.

485
00:31:22.745 --> 00:31:27.299
While we're here let me show you some of these other neat option display options here.

486
00:31:27.600 --> 00:31:30.100
So you can do a lot of fun stuff with these.

487
00:31:30.799 --> 00:31:32.419
One of them is hiding the header,

488
00:31:32.799 --> 00:31:33.860
hiding the footer.

489
00:31:34.400 --> 00:31:39.985
If you're familiar with SEO you can make the page no index nofollow if you wanted to.

490
00:31:40.125 --> 00:31:42.365
You can also hide the main menu if you wanted to.

491
00:31:42.365 --> 00:31:45.345
So this is really great if you wanted to create a landing page.

492
00:31:46.045 --> 00:31:46.865
Let me actually

493
00:31:47.165 --> 00:31:48.305
hide all these things,

494
00:31:48.685 --> 00:31:51.105
and let's see what the page looks like afterwards.

495
00:31:53.130 --> 00:32:06.670
So you know usually with the landing page you want full control of what the person is is looking at, especially if you're running ads to a landing page, and you don't necessarily want the main menu, and the logo, and everything, because you want to hyperfocus

496
00:32:06.970 --> 00:32:12.654
someone on funneling them to doing one certain action. So I hid the menu and all that stuff.

497
00:32:12.654 --> 00:32:16.014
Let's refresh the page. So now you can see we have more of a white page.

498
00:32:16.014 --> 00:32:20.355
Just the content that's here, even the footer is gone. I can't even scroll or do anything.

499
00:32:20.860 --> 00:32:29.200
So if you really wanted to, you could create a landing page that doesn't include your logo, or your header, or your footer, or anything like that.

500
00:32:29.419 --> 00:32:32.320
- Let's just add the main
- Jason? Yep. Jason,

501
00:32:32.735 --> 00:32:37.155
could you explain because you you obviously you have a background in marketing. Could you explain

502
00:32:37.695 --> 00:32:43.055
why? Why would I create a landing page and hide my menu, hide my footer, hide my header?

503
00:32:43.055 --> 00:32:47.155
Why is it good to have a landing page where the person cannot leave that page?

504
00:32:49.049 --> 00:32:51.549
- When you're when you're investing ad dollars

505
00:32:52.169 --> 00:32:54.190
to bring someone to your website,

506
00:32:54.490 --> 00:32:57.549
and your goal is to get them to register for a newsletter,

507
00:32:58.250 --> 00:33:04.029
or to sign up for an ebook download, and the goal is to capture an email address,

508
00:33:04.905 --> 00:33:10.445
you want to, and not in all cases, but generally speaking, you want to limit

509
00:33:11.625 --> 00:33:12.125
the

510
00:33:12.585 --> 00:33:14.905
options of what someone can do on a page.

511
00:33:14.905 --> 00:33:18.525
You want the focus to be on the action you want them to perform.

512
00:33:19.030 --> 00:33:21.290
So again, whether that's purchasing something,

513
00:33:21.910 --> 00:33:28.090
or entering their email address for something, you've all been to landing pages where there's really nothing on the page except,

514
00:33:28.790 --> 00:33:32.775
you know, just some some a little bit of content, and then a form to fill out.

515
00:33:33.255 --> 00:33:40.215
So by hyper focusing a page, you're gonna increase conversion rates, and your ad dollars are gonna work better for you.

516
00:33:40.215 --> 00:33:43.515
Now again it depends on what your goals are, and and you know

517
00:33:44.055 --> 00:33:46.315
what you're trying to do, but generally speaking,

518
00:33:46.669 --> 00:33:51.090
when you're directing people to a landing page the goal is to convert that visitor

519
00:33:51.390 --> 00:33:52.210
to do something,

520
00:33:52.510 --> 00:33:54.289
and it's always best to limit

521
00:33:54.909 --> 00:33:56.669
where that visitor can go.

522
00:33:56.669 --> 00:34:01.730
So you know if they came to this page and it was a landing page, and then you know now they're on the home page,

523
00:34:02.350 --> 00:34:08.804
you know know maybe that's a good thing or a bad thing, but you you lost an opportunity to collect their email address on the landing page.

524
00:34:08.804 --> 00:34:09.304
So,

525
00:34:10.324 --> 00:34:14.984
yeah. That's So the options there with Brilliant Directories to just easily hide these things,

526
00:34:15.500 --> 00:34:18.480
and create awesome landing pages if you if you wanted to.

527
00:34:20.139 --> 00:34:24.239
- And and Jason, while we're thank you. That's a great explanation. While we're on the members only,

528
00:34:24.619 --> 00:34:25.839
we had another question,

529
00:34:26.699 --> 00:34:28.319
asked from Ramon, Ramon,

530
00:34:28.935 --> 00:34:31.094
asking, can you make the blog members only?

531
00:34:31.094 --> 00:34:36.715
So instead of a just a static page, he wants everything to be open, but he would like his blog

532
00:34:37.175 --> 00:34:38.555
to be members only.

533
00:34:39.975 --> 00:34:45.580
- Gotcha. So let me just switch on over to our our demo site, which has all the features activated.

534
00:34:45.719 --> 00:34:49.020
The publishing content, the type of content you can publish. So

535
00:34:49.320 --> 00:34:53.980
what's really cool about Brilliant Directories is, so all of these things, coupons, events, jobs,

536
00:34:54.280 --> 00:34:57.580
just think of them as different types of content that you can publish.

537
00:34:58.185 --> 00:35:03.325
You know we have themes that focus on on them like coupons and events,

538
00:35:03.705 --> 00:35:07.245
but really they're just focusing on one type of content you can publish.

539
00:35:07.465 --> 00:35:10.045
So one one type of content is the blog,

540
00:35:12.530 --> 00:35:17.030
and as you can see here I was able to go to the the blog article section,

541
00:35:17.650 --> 00:35:21.170
but there is a way to make this for members only as well.

542
00:35:21.170 --> 00:35:25.590
So only members can read the blog articles, or only members can view the coupons.

543
00:35:26.085 --> 00:35:28.665
So let me log out of this account John Smith, and

544
00:35:32.165 --> 00:35:34.984
let me this is our demo, so I can kind of just

545
00:35:35.525 --> 00:35:36.744
log in to the

546
00:35:37.445 --> 00:35:40.185
the admin panel here. Give me one moment.

547
00:35:44.620 --> 00:35:47.360
And I will show you how you can make the blog

548
00:35:47.740 --> 00:35:53.600
members only, as well as the other publishing the types of content you can publish members only as well.

549
00:35:54.465 --> 00:35:58.885
Alright. So now I'm in the admin area, and I'll close down some of these windows here.

550
00:36:01.025 --> 00:36:01.525
Okay.

551
00:36:01.905 --> 00:36:05.285
And I'm not logged in as a member. Let me refresh the page.

552
00:36:05.345 --> 00:36:08.730
So you can see I'm not logged in as that that member again.

553
00:36:09.030 --> 00:36:14.810
So let's go into the admin area. If you want to make a specific type of content members only,

554
00:36:15.190 --> 00:36:19.130
just head on over to the content section, go to edit post settings,

555
00:36:22.135 --> 00:36:25.194
and in this case we're going to edit the blog,

556
00:36:26.375 --> 00:36:27.914
blog articles. So

557
00:36:28.295 --> 00:36:29.674
let me just find that.

558
00:36:32.375 --> 00:36:34.875
Let's do a search here. Here we go.

559
00:36:36.039 --> 00:36:36.539
Whoops.

560
00:36:37.000 --> 00:36:37.900
Sorry guys.

561
00:36:38.279 --> 00:36:41.660
Alright. This is articles. Okay. So let's look for the articles.

562
00:36:42.519 --> 00:36:43.980
I think they were right here.

563
00:36:44.440 --> 00:36:46.059
So I'm gonna edit the articles

564
00:36:48.375 --> 00:36:48.875
content.

565
00:36:49.575 --> 00:36:53.095
And under the general settings there's a lot of settings for each,

566
00:36:53.575 --> 00:36:55.175
again you get a lot of control.

567
00:36:55.175 --> 00:37:03.435
If you're not a developer or anything you don't really need to worry about this, but at the bottom of the general settings tab for the, you know, for the articles or the blog articles,

568
00:37:04.070 --> 00:37:05.530
and this is for all your

569
00:37:05.990 --> 00:37:10.490
different types of content. There's an option here can can anyone view these posts?

570
00:37:11.270 --> 00:37:15.290
And by default it's set to yes, but if you set that to no,

571
00:37:15.590 --> 00:37:20.925
it's going to be members only, and on top of that you need you can specify which members

572
00:37:21.385 --> 00:37:22.685
can view that content.

573
00:37:23.065 --> 00:37:27.005
So maybe you have premium coupons, or premium blog articles.

574
00:37:27.305 --> 00:37:29.964
You can assign which specific members

575
00:37:30.425 --> 00:37:31.244
have access

576
00:37:31.830 --> 00:37:33.690
to this type of content.

577
00:37:34.230 --> 00:37:36.730
So I just set the articles to no,

578
00:37:37.430 --> 00:37:39.450
and if we refresh this page

579
00:37:41.350 --> 00:37:45.050
we should get a message, this content is for members only.

580
00:37:45.485 --> 00:37:48.385
For access please log in or become a member.

581
00:37:48.685 --> 00:37:50.545
So again this is really good to

582
00:37:50.845 --> 00:37:52.865
make your premium content private,

583
00:37:53.325 --> 00:37:57.345
to encourage lower membership levels, to upgrade to higher membership levels,

584
00:37:57.910 --> 00:38:02.330
and all you need to do is just a few clicks of the mouse to protect the content.

585
00:38:03.510 --> 00:38:08.170
And this will and then now that it's now that not everyone can view this content,

586
00:38:08.950 --> 00:38:10.490
under your manage products,

587
00:38:12.395 --> 00:38:16.335
and I'll just go to edit one of the products, the basic membership level.

588
00:38:17.115 --> 00:38:18.335
Under post publishing

589
00:38:19.275 --> 00:38:22.655
you'll notice there's can post and can view.

590
00:38:23.194 --> 00:38:23.694
So

591
00:38:24.234 --> 00:38:30.760
when when a type of content is not public you need to choose which membership levels can view it.

592
00:38:30.760 --> 00:38:37.340
So you get a lot of control over which members can post content, as well as view private content.

593
00:38:37.720 --> 00:38:39.820
And that's how you get a really good members,

594
00:38:41.115 --> 00:38:43.455
members only website with protected content.

595
00:38:43.595 --> 00:38:54.415
So if you got a lot of juicy content that people want, instead of giving it away for free, force them to join as a paid member, and then they can view that special content.

596
00:38:57.880 --> 00:39:02.220
Good question. Yeah. The works Brilliant directors is awesome for protecting content,

597
00:39:02.680 --> 00:39:07.080
for creating, you know, a members only website, or a premium content type of website.

598
00:39:07.080 --> 00:39:08.620
So really good question, Pat.

599
00:39:09.115 --> 00:39:09.915
- Alright, Jason.

600
00:39:10.235 --> 00:39:12.335
So I actually have a question here from Benjamin,

601
00:39:13.035 --> 00:39:14.415
and he's asking,

602
00:39:15.195 --> 00:39:17.375
how how do the lead stages

603
00:39:17.915 --> 00:39:18.415
work?

604
00:39:18.955 --> 00:39:22.895
So I think I know what he's referring to. So maybe you can, send the

605
00:39:23.450 --> 00:39:26.430
the presentation over to me, and I'll go ahead and share my screen

606
00:39:26.730 --> 00:39:28.269
- after this one.
- Absolutely.

607
00:39:28.730 --> 00:39:32.269
- So I think what Benjamin's talking about is when somebody

608
00:39:32.809 --> 00:39:34.990
tries to contact one of his members.

609
00:39:35.495 --> 00:39:36.955
So if he has somebody,

610
00:39:37.495 --> 00:39:41.515
so there's a website visitor, contacts a member, that's what we call a lead.

611
00:39:41.975 --> 00:39:43.675
So there's a lead management

612
00:39:45.095 --> 00:39:47.335
engine that comes with the Brilliant Directories platform.

613
00:39:47.335 --> 00:39:56.800
It's personally my favorite piece of the software, and that allows a directory owner to make sure that when somebody submits a lead, when somebody tries to contact the members,

614
00:39:57.340 --> 00:39:59.920
to make sure those website visitors are getting answers.

615
00:39:59.980 --> 00:40:02.800
So what I'm gonna do is I'm going to go to the

616
00:40:03.865 --> 00:40:04.765
match leads.

617
00:40:05.305 --> 00:40:07.145
- Can you show us just very quickly,

618
00:40:07.865 --> 00:40:10.765
where on a site would would a website visitor

619
00:40:11.465 --> 00:40:13.485
submit a quote unquote lead?

620
00:40:15.785 --> 00:40:19.740
- Sure thing. Let's go to the demo site while I do that. Perfect.

621
00:40:20.200 --> 00:40:24.300
So there's a couple of places that people would go to submit a lead.

622
00:40:24.840 --> 00:40:26.380
Every directory website

623
00:40:27.000 --> 00:40:28.780
comes with a get match page.

624
00:40:29.080 --> 00:40:33.900
It's it's not automatically shown on the main menu, but a lot of our

625
00:40:34.375 --> 00:40:37.835
users use the get match form for ask a quote,

626
00:40:38.215 --> 00:40:39.275
ask a question,

627
00:40:39.975 --> 00:40:44.155
get matched, and basically the public fills out a single form

628
00:40:44.535 --> 00:40:47.035
and then you, the directory owner, can match

629
00:40:47.335 --> 00:40:52.020
that inquiry to the members that fit the criteria. So you can have a category,

630
00:40:52.640 --> 00:40:57.140
filter in here. You can go by location so that if somebody is looking for a mechanic

631
00:40:57.760 --> 00:41:02.305
in San Francisco, that you would send that inquiry to the mechanics in San Francisco.

632
00:41:02.305 --> 00:41:04.305
- So so that's a that's a sorry to interrupt you.

633
00:41:04.305 --> 00:41:10.245
So that's a lead for the the members, for the professional members, potential lead for the professional members.

634
00:41:10.705 --> 00:41:13.105
- That is a potential lead for the professional members.

635
00:41:13.105 --> 00:41:19.190
And then the other area that's most common for leads is on the profile pages themselves.

636
00:41:19.650 --> 00:41:22.150
When somebody goes to contact a member

637
00:41:22.610 --> 00:41:27.510
and they fill out the form to contact them, that also goes into the same lead engine.

638
00:41:28.185 --> 00:41:32.185
- So so Go ahead Jason.
- Yeah. And I think it's important to note here.

639
00:41:32.185 --> 00:41:37.405
So when a consumer or website visitor wants to contact one of your professional members,

640
00:41:37.865 --> 00:41:38.845
you can decide.

641
00:41:38.905 --> 00:41:43.800
Do you want this message to go directly to the member without any moderation for free?

642
00:41:44.840 --> 00:41:49.020
Or similar to an Angie's List, or a Thumbtack, or HomeAdvisor site,

643
00:41:49.480 --> 00:41:53.420
somebody can fill out this, we call it a lead form, and you can actually

644
00:41:53.800 --> 00:41:54.780
sell the lead

645
00:41:55.320 --> 00:41:56.220
to the member

646
00:41:56.675 --> 00:42:00.435
for a nominal price, whatever makes sense, $5, $500.

647
00:42:00.435 --> 00:42:01.955
It just depends on the industry.

648
00:42:01.955 --> 00:42:10.055
So your site, when visitors come to your site, is going to be generating what we call leads from the consumers who want to contact your members.

649
00:42:10.400 --> 00:42:14.340
And one of the great business models with Brilliant Directories and revenue sources

650
00:42:14.640 --> 00:42:16.180
are selling these leads

651
00:42:16.640 --> 00:42:17.540
from the consumers

652
00:42:18.240 --> 00:42:19.220
back to

653
00:42:19.520 --> 00:42:20.160
your members.

654
00:42:20.160 --> 00:42:26.705
And if the leads are good quality leads, your members are gonna love your site, and they're gonna keep buying leads every single

655
00:42:27.325 --> 00:42:27.825
month.

656
00:42:28.445 --> 00:42:29.565
- Alright. Thank you, Jason.

657
00:42:29.565 --> 00:42:37.585
So one of the things that Brilliant Directories does to help manage these leads, all of these inquiries coming in, and I think that was Benjamin's question,

658
00:42:38.045 --> 00:42:40.225
is using the different stages.

659
00:42:40.285 --> 00:42:47.760
So where again, I went to leads and the match leads area and you can see that there's different tabs that are open.

660
00:42:47.760 --> 00:42:49.140
This allows you to

661
00:42:49.760 --> 00:42:53.540
basically manage your leads. When I click on the accepted tab,

662
00:42:53.994 --> 00:42:59.215
this means that somebody on the one of the members, one of the professionals, one of the businesses

663
00:42:59.994 --> 00:43:01.215
accepted the lead.

664
00:43:01.355 --> 00:43:06.175
The the way that the system's notified of this is the email that gets sent to your members

665
00:43:06.869 --> 00:43:09.269
has a link that takes your member to their dashboard.

666
00:43:09.269 --> 00:43:14.309
Maybe we'll we'll do a full overview of this in a future webinar where they're then asked to accept the lead.

667
00:43:14.309 --> 00:43:18.150
There's a button they click and that's what notifies the system that they accepted it.

668
00:43:18.150 --> 00:43:20.410
So in this case, I can see that

669
00:43:20.765 --> 00:43:22.625
one person accepted the lead

670
00:43:23.085 --> 00:43:25.105
and I matched it to five people.

671
00:43:25.405 --> 00:43:31.825
So if if I wanna go ahead and see who accepted this lead, I would click on the match icon.

672
00:43:32.205 --> 00:43:34.065
This would then allow me to identify

673
00:43:34.520 --> 00:43:36.359
which member accepted this lead.

674
00:43:36.359 --> 00:43:41.660
So you can see all the leads that were sent, the ones that accepted and the one that, that declined.

675
00:43:42.599 --> 00:43:45.339
So here scrolling down, these are the matched

676
00:43:45.720 --> 00:43:49.900
leads, the matched members. I could see that this member has it pending.

677
00:43:50.565 --> 00:43:55.385
This member has it pending. But if we scroll down, we should see who accepted it. And here we go.

678
00:43:55.525 --> 00:43:56.345
This member

679
00:43:56.645 --> 00:43:58.665
took the time to accept this lead.

680
00:43:58.885 --> 00:44:02.105
For me, the directory owner, this is extremely valuable information

681
00:44:02.619 --> 00:44:10.720
because I'm gonna call if this is a free member, I may wanna call them and try to upsell them or just see how things are going and see if I could build a relationship

682
00:44:11.020 --> 00:44:15.520
because this person has interacted with my website. They've logged into their dashboard.

683
00:44:15.660 --> 00:44:16.960
They know who

684
00:44:17.265 --> 00:44:21.424
this who I am, who the business is. So it's a great time to reach out to them.

685
00:44:21.424 --> 00:44:25.125
Also, I'm able to see how many leads people received in total.

686
00:44:25.345 --> 00:44:27.924
I'm gonna go ahead and show you another sales stage

687
00:44:28.305 --> 00:44:31.920
and that is the sold out sales stage. This is my favorite one

688
00:44:32.319 --> 00:44:34.660
because what this means is it means that

689
00:44:34.960 --> 00:44:38.740
the maximum limit because you can send this to a 100 members

690
00:44:39.440 --> 00:44:45.940
and you can tell the software when three people accept the lead, I don't want anyone else to be able to accept the lead.

691
00:44:46.295 --> 00:44:50.955
This gives you maximum exposure to the members so more people find out about your website,

692
00:44:51.255 --> 00:44:57.275
but it also protects the users, the person that submitted the form from getting spam, getting a spam experience.

693
00:44:57.495 --> 00:45:04.730
If they fill out the form and they get 20 emails from 20 different providers, they may not come to your website again to ask for services.

694
00:45:04.730 --> 00:45:06.110
So this caps,

695
00:45:06.890 --> 00:45:12.270
three people can accept it, and that means that one person when something is flagged as sold out,

696
00:45:12.570 --> 00:45:18.845
it means that one person tried to accept the lead and were told, we're sorry this lead is now sold out.

697
00:45:18.845 --> 00:45:19.984
So if I wanna identify

698
00:45:20.685 --> 00:45:24.865
who that member was, all I need to do is to click on the match icon,

699
00:45:26.285 --> 00:45:27.185
scroll down,

700
00:45:27.645 --> 00:45:30.305
and again, I'm going to be looking at the lead statuses.

701
00:45:31.244 --> 00:45:35.680
And we're gonna whoops. My apologies. We're gonna keep scrolling. Here we go. So, Jorge,

702
00:45:36.220 --> 00:45:41.200
tried to accept the lead and had it sold out. I think this is also a great opportunity to call Jorge

703
00:45:41.500 --> 00:45:46.060
when it happens and say, hey, Jorge. I see you tried to accept the lead. It's sold out.

704
00:45:46.060 --> 00:45:50.905
Here's why it's sold out, And give him some good customer support. So it's a lot of good insight,

705
00:45:51.765 --> 00:45:54.985
with regards to that. And as you can see in the far column,

706
00:45:55.365 --> 00:45:59.365
you can also see a quick history of all of the leads that your members are getting.

707
00:45:59.365 --> 00:46:02.745
So it gives you some good insight on, Oh, wow, I see that Moises

708
00:46:03.240 --> 00:46:07.660
accepted two leads. Maybe I should give him a call. Maybe he's a good person to call next.

709
00:46:07.960 --> 00:46:12.300
So so those are two very useful lead stages. In all, we have pending,

710
00:46:12.600 --> 00:46:13.100
accepted,

711
00:46:13.480 --> 00:46:14.620
requires a callback.

712
00:46:15.285 --> 00:46:16.585
So this is a good,

713
00:46:17.444 --> 00:46:22.665
lead stage if you you wanna set a reminder for yourself. You want something to stand out.

714
00:46:22.805 --> 00:46:26.505
So I like to choose this lead setting, which you can manually

715
00:46:28.109 --> 00:46:30.430
customize here because I want a reminder.

716
00:46:30.430 --> 00:46:34.430
I want to tell myself, Patrick, you need to click on match again.

717
00:46:34.430 --> 00:46:38.609
There's somebody in there that you wanna tell yourself you need to call.

718
00:46:39.245 --> 00:46:43.005
So so these are the different lead settings. When you're done with a lead, you move it to closed.

719
00:46:43.005 --> 00:46:50.685
And of course, there's a there's you can also label something as a bad lead if it's a spam lead that came in so that they're not mixed in with your other leads.

720
00:46:50.685 --> 00:46:54.000
And those are essentially the different lead stages that are available to

721
00:46:54.800 --> 00:46:57.220
- you. That's great. Yeah. It's pretty it's pretty comprehensive,

722
00:46:57.840 --> 00:47:01.620
but once you get the hang of it it's pretty simple to wrap your head around it. Basically,

723
00:47:02.080 --> 00:47:03.460
you're making sure that,

724
00:47:03.760 --> 00:47:09.705
you know, when usually you're gonna sell leads in most cases, and you want to make sure you've maximized the the sale of a lead.

725
00:47:09.705 --> 00:47:12.665
So you can match a lead with three members or four members.

726
00:47:12.665 --> 00:47:16.365
You can choose how many members get to purchase that lead, and

727
00:47:17.385 --> 00:47:20.505
that way you can make sure you're maximizing revenue from the leads.

728
00:47:20.505 --> 00:47:23.900
And you get some great stats here, so you know, Pat brought up a great point.

729
00:47:23.900 --> 00:47:28.480
You can follow-up with people based on different stages. Maybe they need need a little nudge,

730
00:47:28.859 --> 00:47:31.440
but it creates really good customer service opportunities,

731
00:47:31.819 --> 00:47:35.440
and a lot of people wonder, you know, how do I start my site? I don't have any members.

732
00:47:35.579 --> 00:47:39.665
When you start getting your first members, don't be afraid to call them and create

733
00:47:39.965 --> 00:47:44.545
a good relationship with them, because you're trying to foster long term relationships.

734
00:47:45.165 --> 00:47:50.225
And if you can identify activity in leads, or when they're signing up to your site,

735
00:47:50.970 --> 00:47:52.190
you can use this information

736
00:47:52.730 --> 00:48:04.350
as a stepping stone, and as an olive branch to establish a nice relationship with someone who might be a little unsure about your website, or your program, or what, you know, what you're offering exactly.

737
00:48:04.410 --> 00:48:04.910
So,

738
00:48:05.265 --> 00:48:05.505
yeah.

739
00:48:05.505 --> 00:48:10.885
This is great data, and it can be used to both maximize revenue and foster better relationships

740
00:48:11.505 --> 00:48:12.404
with your members.

741
00:48:13.184 --> 00:48:17.184
- Great question there.
- We did have Greg that asked a question. I promise we get it in.

742
00:48:17.184 --> 00:48:19.900
Maybe we'll just make that the last quick question here.

743
00:48:20.120 --> 00:48:22.700
And he's saying that he he has a video directory

744
00:48:23.160 --> 00:48:29.340
and he wants on the member profile pages, he wants the videos to display before the overview tab.

745
00:48:29.480 --> 00:48:34.035
So he doesn't right now when you go to the overview tab, you see the map and the directions and so forth.

746
00:48:34.115 --> 00:48:36.454
So I thought that might be a good question to go over.

747
00:48:36.835 --> 00:48:41.734
- That's an awesome question. So this is our demo site, and that's actually a super question.

748
00:48:42.035 --> 00:48:46.055
So you'll notice there's different tabs here. This guy obviously has everything.

749
00:48:46.595 --> 00:48:51.090
Specialties, reviews. But let's say you wanted the videos to be the first one.

750
00:48:51.950 --> 00:48:56.450
You do have control over the order of these tabs, and let me show you exactly

751
00:48:56.830 --> 00:49:01.010
how to do that. And we're gonna, in this example, we'll move the video

752
00:49:01.765 --> 00:49:03.865
to the first slot there. So

753
00:49:04.565 --> 00:49:06.185
let me go back to that page.

754
00:49:08.325 --> 00:49:09.225
John Smith.

755
00:49:10.005 --> 00:49:14.565
This is a good question to end on as well. And again we tried our best to get to all the questions.

756
00:49:14.565 --> 00:49:16.665
We're just a little short on time here today.

757
00:49:16.680 --> 00:49:20.059
So let's go to John Smith, and let's see how we do this exactly.

758
00:49:20.599 --> 00:49:23.880
So he's got a lot of tabs here. He's got every feature in the book here.

759
00:49:23.880 --> 00:49:28.700
I mean post type of content you can post. So let's move the videos to the first slot.

760
00:49:28.965 --> 00:49:33.945
So where you want to go is into the content section, and go to edit post settings.

761
00:49:34.485 --> 00:49:42.425
So the different types of posts are the different types of content your members can publish, such as properties, products, job openings, so on and so forth.

762
00:49:43.110 --> 00:49:47.750
So right now the overview tab is the first one, and that's actually the listing one.

763
00:49:47.750 --> 00:49:48.970
Let's open the listing,

764
00:49:51.190 --> 00:49:54.650
and what you want to look at is the profile page design.

765
00:49:55.395 --> 00:50:00.295
And we can see the tab order is set to one. So that's going to be the first thing.

766
00:50:01.475 --> 00:50:02.835
It goes based on number.

767
00:50:02.835 --> 00:50:10.560
So if this is number one and something else is number two, whatever is number two, which is specialties, is going to be next, and then so on and so forth.

768
00:50:11.040 --> 00:50:15.840
You can also enter zero, so that'll be the lowest number, and that's what we'll enter for the video.

769
00:50:15.840 --> 00:50:17.620
So let's edit the video feature.

770
00:50:19.760 --> 00:50:26.100
Go to profile page design, and right now the tab order is set to 13. So it's one of the last ones.

771
00:50:26.295 --> 00:50:29.115
Let's just set that to zero. That'll be before one,

772
00:50:29.415 --> 00:50:30.535
and I'll save the changes.

773
00:50:30.535 --> 00:50:36.615
By the way, you can use ctrl s on these pages, so if you're scrolling down you don't have to go and click the save changes buttons.

774
00:50:36.615 --> 00:50:37.755
Control s works.

775
00:50:38.680 --> 00:50:43.900
And if we refresh his page here we should see this video go to the number one spot.

776
00:50:48.920 --> 00:50:53.500
Perfect. And now we see videos is the first tab that's opened on his profile.

777
00:50:53.855 --> 00:50:55.474
It's in the number one spot,

778
00:50:56.494 --> 00:50:59.875
and you can do the same thing with all the different features

779
00:51:00.734 --> 00:51:04.015
for a member pro for for, for the member profile pages.

780
00:51:04.015 --> 00:51:06.815
So you get a lot of good control over what you want first.

781
00:51:06.815 --> 00:51:12.700
So if you're a real estate site, you may not need the the this information here about their business.

782
00:51:12.700 --> 00:51:14.720
Maybe you want to show the property listings,

783
00:51:15.740 --> 00:51:21.660
because it's very visual, and you know a lot of the contact information is up here anyways at the top.

784
00:51:21.660 --> 00:51:26.315
So you can choose what you want the order of your tabs to be. That's a super question.

785
00:51:26.695 --> 00:51:29.815
- That's correct. Because we have events websites. They focus on events.

786
00:51:29.815 --> 00:51:31.735
The events tab, of course, should be the first.

787
00:51:31.735 --> 00:51:35.655
If it's a job site, of course, the job tab should be the first.

788
00:51:35.655 --> 00:51:37.675
You gotta decide what is the most relevant

789
00:51:38.079 --> 00:51:41.300
content. Another thing I love, even if you have a generic

790
00:51:41.680 --> 00:51:44.260
directory and it doesn't have a specific

791
00:51:44.880 --> 00:51:47.940
type of content that you're focused on, like coupons or events,

792
00:51:48.319 --> 00:51:52.900
I personally like to not use the overview tab because I find it's not very colorful.

793
00:51:53.565 --> 00:51:59.085
As well as many of us know, the Google map is the only thing that needs to load, so it might take a half second to load.

794
00:51:59.085 --> 00:52:02.385
So I like to start with something more colorful like the photo gallery,

795
00:52:03.005 --> 00:52:03.505
videos,

796
00:52:03.964 --> 00:52:09.185
events, coupons, and so forth. And I actually like to have my overview tab as one of the last ones

797
00:52:09.540 --> 00:52:10.520
to give people,

798
00:52:11.220 --> 00:52:15.960
quick access to more useful information for the general public, more interactive.

799
00:52:17.220 --> 00:52:21.720
- Yep. High quality images keep people on the site. They make the site look more credible.

800
00:52:21.780 --> 00:52:28.025
So any opportunity you have a time to, a chance to present higher quality images over plain text,

801
00:52:28.645 --> 00:52:33.685
obviously there's a there's a place and a time and place for each one of those on your site, to showcase those.

802
00:52:33.685 --> 00:52:34.185
But

803
00:52:34.485 --> 00:52:39.625
definitely people respond to images, and it kind of makes your site a little easier to use,

804
00:52:40.310 --> 00:52:42.970
because people, you know, feel comfortable looking at images

805
00:52:43.830 --> 00:52:47.690
related to the content that they're searching for. So that was a great

806
00:52:48.150 --> 00:52:49.369
great final question.

807
00:52:50.310 --> 00:52:53.290
We are running out of time here. I do want to

808
00:52:54.065 --> 00:52:57.605
mention the contest of the week again. Just share this message on Facebook.

809
00:52:57.825 --> 00:53:00.965
I'm using Brilliant Directories as my directory software and love it.

810
00:53:01.345 --> 00:53:05.365
Launch your own membership site. Check them out. And also the

811
00:53:06.450 --> 00:53:07.430
deal of the week,

812
00:53:07.810 --> 00:53:12.690
we brought it back due to popular demand. Google search assist it's $90.

813
00:53:12.690 --> 00:53:17.510
You can get Google search results on your website in the event there are no member results

814
00:53:17.970 --> 00:53:21.190
to display. So you'll always have something showing

815
00:53:21.845 --> 00:53:22.984
on your website.

816
00:53:23.605 --> 00:53:24.984
Don't forget to register

817
00:53:25.365 --> 00:53:27.545
for next week's next week's webinar.

818
00:53:28.005 --> 00:53:34.265
Next week will be at our normal time at four p. M. Pacific time, seven p. M. Eastern time.

819
00:53:34.660 --> 00:53:38.200
You can register right after the webinar. I will provide a link to everyone.

820
00:53:38.340 --> 00:53:45.480
The spaces are filling up faster and faster, so whether you think you can make it or not based on that time, it's always good to save your seat.

821
00:53:46.100 --> 00:53:50.120
And, yeah. It was great great being with everyone here today.

822
00:53:50.925 --> 00:53:51.085
- Yeah.

823
00:53:51.085 --> 00:53:57.485
This is definitely one of my favorite ones yet and I can't wait to be here next week and get to answer some more of your questions.

824
00:53:57.485 --> 00:54:02.385
- Thank you so much everyone. Have a great week.
- Thanks everyone. Have a great super week. Bye bye.

