WEBVTT 1 00:00:00.160 --> 00:00:04.260 Well, I'd like to welcome everyone to webinar Wednesdays with Brilliant Directories. 2 00:00:04.640 --> 00:00:10.980 My name is Jason Aluso, and we also have with us Patrick Burnell, the brand manager here at Brilliant Directories. 3 00:00:11.920 --> 00:00:13.615 - Hi, Hi everyone. Great to be back. 4 00:00:14.555 --> 00:00:17.695 - Last week we had a great great webinar Wednesday, 5 00:00:18.474 --> 00:00:21.695 and I just kind of want to go over for those of you who are joining us 6 00:00:22.154 --> 00:00:25.855 for the first time what webinar Wednesdays is all about. 7 00:00:27.259 --> 00:00:35.519 Before we move forward though, if you haven't already done so, I always highly recommend joining our marketing strategy network in LinkedIn. 8 00:00:35.660 --> 00:00:39.519 You can go to brilliantdirectories.com/linkedin. 9 00:00:39.875 --> 00:00:47.815 It's a group of like minded directory and membership website owners, a great place to ask strategy questions on marketing your site, 10 00:00:48.195 --> 00:00:56.690 utilizing the tools and leveraging them for different needs and purposes, and learning a lot from other people who have directory websites as well. 11 00:00:59.230 --> 00:01:05.409 So the goal of webinar Wednesdays is to help you guys out as much as we can in about a one hour time frame. 12 00:01:05.470 --> 00:01:10.325 We'd love to answer any questions from, you you know, potential users, people interested in the platform, 13 00:01:10.705 --> 00:01:12.405 and also existing customers 14 00:01:12.705 --> 00:01:16.645 on how they can better use the platform to achieve their goals. 15 00:01:19.800 --> 00:01:27.180 There's really only one ground rule to what kind of questions we can ask, and just to be fair to all attendees we want to limit 16 00:01:27.640 --> 00:01:35.180 questions one per person until we've at least gone through everyone in the audience to give everyone a chance to at least ask 17 00:01:35.485 --> 00:01:37.664 one question that they have on their mind. 18 00:01:41.725 --> 00:01:44.064 And last week we had a LinkedIn 19 00:01:44.365 --> 00:01:44.865 contest 20 00:01:45.725 --> 00:01:48.420 to post on LinkedIn. We did have a winner, 21 00:01:48.820 --> 00:01:56.520 Carol Lawrence, and Carol, if you've joined us today, or if you watch a replay of this, you can email support at Brilliant Directories to 22 00:01:56.899 --> 00:01:58.200 claim your prize. 23 00:01:58.820 --> 00:02:03.784 You've won a professional website setup plan. It's a $950 24 00:02:03.784 --> 00:02:07.245 value, and let me just kinda guide you guys to where that is. 25 00:02:07.865 --> 00:02:10.285 We do offer website setup services. 26 00:02:10.745 --> 00:02:16.925 You can use this at any time when you have your website, even if your site's been online, you know, for a year or longer. 27 00:02:17.680 --> 00:02:19.540 We can come in there and kind of 28 00:02:19.840 --> 00:02:22.900 help set up the basic elements of your site for you. 29 00:02:23.440 --> 00:02:26.640 So the professional website services a $950 30 00:02:26.640 --> 00:02:29.700 value, and we can come in and make sure that 31 00:02:30.515 --> 00:02:34.675 you know, your membership levels are set up correctly, as well as provide you with, 32 00:02:35.075 --> 00:02:36.215 some training calls 33 00:02:36.595 --> 00:02:45.470 to better educate you on the platform and give you a little bit of that one on one training that'll really help you utilize all the features of the directory. 34 00:02:45.690 --> 00:02:46.590 So congratulations 35 00:02:47.050 --> 00:02:47.870 to Carol. 36 00:02:51.210 --> 00:02:55.630 And my favorite part of the presentation is the contest of the week. 37 00:02:56.490 --> 00:02:57.710 This week's contest 38 00:02:58.015 --> 00:03:00.675 we have, you can create a sixty second 39 00:03:01.135 --> 00:03:02.034 video review, 40 00:03:02.334 --> 00:03:05.795 and you can use your smartphone, or your, you know, your computer 41 00:03:06.174 --> 00:03:07.635 camera, whatever you have. 42 00:03:07.935 --> 00:03:11.394 And we'd really just wanna know, you know, why you chose BD, 43 00:03:11.750 --> 00:03:14.890 what your website does, and if you have any tips for 44 00:03:15.270 --> 00:03:18.090 new users who might be interested in getting started. 45 00:03:18.630 --> 00:03:22.330 Any type of background about who you are, what your website does, what features 46 00:03:22.630 --> 00:03:25.370 you utilize the most about with brilliant directories, 47 00:03:26.045 --> 00:03:27.345 that's the type of video 48 00:03:27.645 --> 00:03:28.865 that we're looking for, 49 00:03:29.405 --> 00:03:29.905 and 50 00:03:30.205 --> 00:03:37.425 usually we wait till the following week to announce the prize, but, Pat, why don't you go ahead and and let them know exactly what the prize is. 51 00:03:38.190 --> 00:03:38.349 - Yeah. 52 00:03:38.349 --> 00:03:48.769 So the the prize for this week's contest, and if you're you're listening to this on YouTube after we've posted it or after the live webinar, you can also participate as long as you get your video in 53 00:03:49.069 --> 00:03:51.650 before the next, before the next webinar. 54 00:03:52.455 --> 00:03:55.115 And this week's winner is gonna get a website 55 00:03:55.495 --> 00:03:58.295 audit with myself. So it's a $400 56 00:03:58.295 --> 00:04:00.155 value where we'll spend an hour 57 00:04:01.095 --> 00:04:01.895 on the phone, 58 00:04:02.295 --> 00:04:05.195 within I'll be going over your website with you. 59 00:04:05.255 --> 00:04:10.860 So So depending on what the challenges you are you're facing, I'll be giving you my recommendations on solutions. 60 00:04:10.860 --> 00:04:12.800 So oftentimes on these calls, 61 00:04:13.180 --> 00:04:17.120 we'll talk about things like, how do I get people to my website? 62 00:04:17.464 --> 00:04:19.964 Or how do I generate leads for my members? 63 00:04:20.345 --> 00:04:24.765 Or I'm having problems getting people to upgrade to a paid membership level. 64 00:04:24.985 --> 00:04:29.885 What recommendations do you have for me? I don't have the conversions I want on my pricing page. 65 00:04:30.105 --> 00:04:33.790 What recommendations do you have? So we'll go into a little bit more strategy 66 00:04:34.650 --> 00:04:38.270 based on how you currently have your website set up, and I'll give you some recommendations 67 00:04:39.130 --> 00:04:43.815 on what's working well for other people and what's good to apply for the industry that you're in. 68 00:04:44.295 --> 00:04:44.855 - Perfect. Yeah. 69 00:04:44.855 --> 00:04:51.115 It's really a strategy session to get your website aligned with your marketing goals, I'd say. 70 00:04:51.575 --> 00:04:59.400 And it's just making sure that the website is set up so that you can execute and achieve some of the marketing goals and strategies you have in mind. 71 00:04:59.539 --> 00:05:02.599 So send us your video. We're gonna choose our favorite video, 72 00:05:03.379 --> 00:05:07.800 from the ones that we receive, and we'll announce the winner in next week's 73 00:05:08.419 --> 00:05:08.919 webinar 74 00:05:12.955 --> 00:05:17.055 Wednesday. Also before we get into it, we do have another deal of the week. 75 00:05:17.595 --> 00:05:21.835 Last week's deal of the week was the Google search assist, and it was on pre order. 76 00:05:21.835 --> 00:05:25.430 I believe we've added it to everyone's site that has purchased that. 77 00:05:25.430 --> 00:05:29.290 So those of you who got that, it's an awesome tool. It was an amazing price, 78 00:05:29.910 --> 00:05:35.510 and we have a new add on, which is a reply to member reviews feature. 79 00:05:35.510 --> 00:05:37.784 This is brand new with brilliant directories, 80 00:05:38.324 --> 00:05:43.465 and the sale price on this is $75. I'm gonna basically show you what it does real quick. 81 00:05:44.485 --> 00:05:46.425 A lot of you have websites 82 00:05:47.044 --> 00:05:47.544 with 83 00:05:47.845 --> 00:05:53.690 members that can receive reviews. So this is a just a sample website we have eLawyersNow. 84 00:05:54.629 --> 00:05:59.210 So, this is a sample member listing. We can see that this member has 85 00:05:59.830 --> 00:06:00.970 a review here, 86 00:06:01.509 --> 00:06:06.250 and what the reply to review feature does is it allows the member to respond 87 00:06:07.075 --> 00:06:09.895 to the review. So we can see Jason Moore's reply, 88 00:06:10.835 --> 00:06:12.135 here to the review. 89 00:06:12.595 --> 00:06:14.435 Now this has multiple benefits. 90 00:06:14.435 --> 00:06:26.160 One of them is if the member receives a negative review, it does give them an opportunity to kind of tell their side of the story, or let the person who left the renew the review how they're going to make things right. 91 00:06:27.020 --> 00:06:32.639 Another benefit that it has, my favorite always, is it's good for search engine optimization because 92 00:06:32.940 --> 00:06:36.080 it adds more unique content to your website. 93 00:06:36.765 --> 00:06:48.465 So obviously having a review is amazing, but to even add more unique content to a page like this, the, your members can respond to review, and write write as much as much as they want back 94 00:06:49.140 --> 00:06:53.160 to the to the review. And let me show you what that looks like from the members perspective. 95 00:06:55.700 --> 00:06:58.840 So we just logged in as the member Jason Moore. 96 00:06:59.140 --> 00:07:00.680 We can see he has a notification 97 00:07:00.980 --> 00:07:02.440 here that he has a review, 98 00:07:03.665 --> 00:07:05.285 and we can see that 99 00:07:05.585 --> 00:07:10.785 there's a pending review here that there's a setting to allow members to accept or delete reviews. 100 00:07:10.785 --> 00:07:14.565 That's that's an additional setting that's already included on your sites. 101 00:07:14.625 --> 00:07:17.125 So let's say he accepts this review, 102 00:07:21.790 --> 00:07:27.170 - Great. And now there's this amazing new box here that will allow the member 103 00:07:27.630 --> 00:07:28.450 to write, 104 00:07:29.470 --> 00:07:36.215 to write back to the review, and again this allows the member to respond to both positive and negative reviews that they might receive, 105 00:07:36.515 --> 00:07:42.055 and more importantly it adds more unique content to your website, which is fantastic for search engine 106 00:07:42.530 --> 00:07:43.030 optimization. 107 00:07:43.410 --> 00:07:50.389 It's a very simple add on, but very effective and very powerful one as well, and that is the deal of the week. 108 00:07:50.770 --> 00:07:55.590 - For $75 you - can go to brilliantdirectories.com/promo, 109 00:07:56.555 --> 00:07:58.815 and you can go there right now if you're watching. 110 00:08:01.115 --> 00:08:04.895 And now for the fun part. I hope you guys had some questions. 111 00:08:05.195 --> 00:08:08.975 I got some questions via email, and I just wanted to answer 112 00:08:09.515 --> 00:08:11.295 one or two of them right away. 113 00:08:11.800 --> 00:08:12.780 One of them was 114 00:08:13.480 --> 00:08:14.460 we do have, 115 00:08:15.480 --> 00:08:22.060 you do have the ability to bulk upload photos to a photo album, or classifieds listing where you can select 116 00:08:22.440 --> 00:08:24.300 multiple photos at one time. 117 00:08:24.514 --> 00:08:31.175 There was an issue of doing that on smartphones and tablets, and we are working on getting that resolved 118 00:08:31.875 --> 00:08:33.554 with the development team soon. 119 00:08:33.554 --> 00:08:40.950 So, if you're having issues bulk uploading photos, or your members are having issues from their smartphones, we are working on that fix. 120 00:08:41.570 --> 00:08:43.990 And there have been a lot of requests for, 121 00:08:44.530 --> 00:08:49.590 permission roles for other admins that help work with you on your site to create restrictions, 122 00:08:50.290 --> 00:08:54.345 for people who might be considered moderators, or you want to limit their access 123 00:08:54.885 --> 00:08:58.025 to sections of the back end administration area. 124 00:08:58.405 --> 00:09:03.785 So we are, hopefully, will be releasing that very soon. Right now it's going through a QA, quality 125 00:09:04.300 --> 00:09:04.800 assurance, 126 00:09:05.260 --> 00:09:10.880 and we'll be testing it to make sure it's working good, and then we will be releasing it for everyone. 127 00:09:11.420 --> 00:09:13.760 So those are a couple things in the works, 128 00:09:14.220 --> 00:09:18.240 and then finally something new that's going to be coming in the admin for everyone, 129 00:09:19.465 --> 00:09:23.405 and this isn't available just yet but it will be available very soon. 130 00:09:23.945 --> 00:09:25.565 There is a new way to search 131 00:09:25.945 --> 00:09:27.005 for members. 132 00:09:27.305 --> 00:09:33.805 So we've updated the search for members console here to include some pretty amazing things. 133 00:09:34.320 --> 00:09:35.620 You can search members 134 00:09:36.480 --> 00:09:40.000 based on their date range of when they signed up. 135 00:09:40.000 --> 00:09:44.900 So you can toggle if you wanna know all your February people who joined in February. 136 00:09:45.200 --> 00:09:46.900 You can select a date range. 137 00:09:47.245 --> 00:09:53.665 You can sort by their category, so if you want to search by the top and sublevel categories you can do that. 138 00:09:54.365 --> 00:09:56.545 You can also go by the login date, 139 00:09:57.245 --> 00:10:00.385 and also more importantly you can now type in a location 140 00:10:00.845 --> 00:10:05.389 just like you can on the front end, and search for members based on location. 141 00:10:05.449 --> 00:10:08.430 So you could search for all your California members. 142 00:10:08.810 --> 00:10:15.550 Before it was just, you can only select the country drop down, but you'll be able to search by location as well. 143 00:10:15.825 --> 00:10:20.245 So when you conduct a search like this you can also export the search results. 144 00:10:21.505 --> 00:10:23.525 So let me just clear this real quick, 145 00:10:25.025 --> 00:10:27.925 and let's do a search for all members named Jason, 146 00:10:29.265 --> 00:10:30.885 if there are any on the site. 147 00:10:32.300 --> 00:10:34.060 So it looks like there's seven members. 148 00:10:34.060 --> 00:10:43.840 So you're gonna have this export search results tool, and then you'll be basically whatever search you do for members, their date range, their location, their category, their membership level, 149 00:10:44.165 --> 00:10:47.305 In about ten seconds you can export those members, 150 00:10:48.405 --> 00:10:50.265 and you'll have the excel file 151 00:10:50.805 --> 00:10:51.785 ready to view 152 00:10:54.405 --> 00:10:55.705 right here. So, 153 00:10:56.780 --> 00:10:57.820 just extra stuff there. 154 00:10:57.820 --> 00:11:06.460 So you'll have the export file of the of those members who meet that criteria, and then you can utilize this list anywhere else you do your marketing, and things like that. 155 00:11:06.460 --> 00:11:10.480 So highly effective tool. We're looking to have that released by next week. 156 00:11:11.865 --> 00:11:14.045 Okay. So those are some good updates, 157 00:11:14.505 --> 00:11:15.005 and 158 00:11:15.385 --> 00:11:17.645 let's get into some of the questions. 159 00:11:20.105 --> 00:11:20.905 So if you have Yeah. 160 00:11:20.905 --> 00:11:28.140 - I gotta tell you I gotta tell you Jason, I cannot be more excited than about that update you just shared with everybody because we get so many emails 161 00:11:28.600 --> 00:11:33.980 and questions about customers wanting an easier way to export what are essentially marketing lists. 162 00:11:34.040 --> 00:11:39.820 So you're able to export all your free members in a CSV. And with that with that document, 163 00:11:40.205 --> 00:11:43.985 you can upload it to Mailchimp, for example, and do an email campaign. 164 00:11:44.205 --> 00:11:50.225 Or perhaps if there's phone numbers, you can say, okay. I want my assistant or I want an employee 165 00:11:50.525 --> 00:11:54.365 to call everybody that signed up in February and welcome them to the website. 166 00:11:54.365 --> 00:11:58.460 So they have a designated day in the month where they welcome all new members. 167 00:11:59.320 --> 00:12:06.140 You're able to do so many different things with this and the fact that you don't need to go into the database any longer to filter. 168 00:12:06.440 --> 00:12:10.205 You can even do by category. So So I'm gonna do an email campaign, 169 00:12:11.145 --> 00:12:20.205 but I'm going to target my dentist and I'm gonna tell them how our website helps dentists get more business, and I'm gonna only do people in San Francisco. 170 00:12:20.600 --> 00:12:24.160 So now I have in the subject line a targeted subject line like, 171 00:12:24.600 --> 00:12:25.100 get 172 00:12:25.880 --> 00:12:26.700 more business, 173 00:12:27.320 --> 00:12:29.580 are you looking for more clients in San Francisco 174 00:12:30.120 --> 00:12:34.440 in the subject line? So it's a targeted email campaign. It's going to get a better open rate. 175 00:12:34.440 --> 00:12:36.140 It's going to get better conversions. 176 00:12:36.625 --> 00:12:39.605 I I'm I'm gonna stop talking, but I could talk about this, 177 00:12:40.065 --> 00:12:47.665 for a very long time because my background's in email marketing, and the power of being able to do this is really gonna help our customers market their websites. 178 00:12:47.665 --> 00:12:49.205 So so thank you for that, Jason. 179 00:12:49.585 --> 00:12:52.325 - Awesome. Yeah. I agree with you 100%. 180 00:12:53.160 --> 00:12:56.620 So we have some hands raised, and I'm gonna unmute your microphone, 181 00:12:57.160 --> 00:13:00.860 Yi. I've gone ahead and un Yi, is your microphone working? 182 00:13:01.480 --> 00:13:04.540 - Yeah. - Can you - hear me? - I can hear you, Yi. How are you doing today? 183 00:13:05.024 --> 00:13:06.045 - Good. So, 184 00:13:07.745 --> 00:13:14.404 first off, I wanted to thank you for, implementing that change in the members or in the levels where you can 185 00:13:15.024 --> 00:13:16.565 show the address 186 00:13:17.105 --> 00:13:20.004 to say yes or no to show the member address. 187 00:13:21.690 --> 00:13:23.790 - Okay. Yes. Yes. Yes. That's true. 188 00:13:24.970 --> 00:13:29.870 - But I also want to mention that unfortunately the address does still show up 189 00:13:30.329 --> 00:13:34.430 below that in the there's a an area called contact information. 190 00:13:34.945 --> 00:13:40.245 - Gotcha. So good news for you is after the the webinar, we actually implemented 191 00:13:41.024 --> 00:13:47.524 a new because we were saying we have one for showing the phone number, and we added one for show address or not. 192 00:13:47.745 --> 00:13:48.245 So 193 00:13:48.760 --> 00:13:55.180 you can just turn this to yes or no, and it will show the address on the members profile page or it won't. 194 00:13:56.120 --> 00:14:00.140 - But I believe I believe you were saying, Yi, that Is this where you were addressing? 195 00:14:01.095 --> 00:14:02.535 - Yeah. Correct. But it's 196 00:14:03.175 --> 00:14:06.875 so this box this checkbox here actually is 197 00:14:07.255 --> 00:14:08.155 for the address, 198 00:14:09.175 --> 00:14:11.915 next to the logo basically on their profile. 199 00:14:12.375 --> 00:14:14.875 But if you scroll down farther on the page, 200 00:14:15.250 --> 00:14:18.790 their address still shows up in an area called contact information. 201 00:14:19.170 --> 00:14:21.430 - Can we can we check out your site real quick? 202 00:14:21.810 --> 00:14:25.750 - On the yeah. On the public profile. It's, demodays.com. 203 00:14:25.970 --> 00:14:34.105 - And the reason I think that is, Yi, is that you're able to control in the contact form itself whether or not that's going to be displayed for the public, 204 00:14:34.485 --> 00:14:38.105 and we were had no way of controlling whether the address showed up or not, 205 00:14:38.485 --> 00:14:40.405 next to the logo as you were addressing. 206 00:14:40.405 --> 00:14:44.485 - But, yeah, it'd be best to take a look, Jason, and see how we can help them out with this. - Okay. 207 00:14:44.485 --> 00:14:46.025 Great. Let's see here. 208 00:14:47.740 --> 00:14:49.120 It's loading up right now. 209 00:14:51.500 --> 00:14:52.540 So let's go to, 210 00:14:53.260 --> 00:14:54.720 - somebody's So - like if you 211 00:14:55.660 --> 00:14:57.279 - Nope. That page is not working. 212 00:14:57.660 --> 00:14:58.140 - Go to, 213 00:14:58.779 --> 00:14:59.279 Brandsman 214 00:14:59.580 --> 00:15:00.320 right there. 215 00:15:04.885 --> 00:15:08.985 - Alright. So let's set this let's see if it does work. Let's set that to no. 216 00:15:10.245 --> 00:15:13.705 - Because, you know, I I I wanted the contact field 217 00:15:14.360 --> 00:15:22.380 available for the member to fill out just for, like, what you were just talking about so that I can eventually get an Excel file of my member details. 218 00:15:23.320 --> 00:15:28.139 So I didn't wanna disable that, which I figured this contact information box is referencing. 219 00:15:28.199 --> 00:15:32.355 - I don't know. - Gotcha. Yeah. You're so we we recently made an update. 220 00:15:32.355 --> 00:15:37.655 All new sites in the last few months have had this, but it looks like you're just running off of the, 221 00:15:38.915 --> 00:15:43.440 the deprecated member profile thing. Let me let me just take a look at your site real quick. 222 00:15:43.520 --> 00:15:45.300 See if we can get it updated for you. 223 00:15:50.480 --> 00:15:55.620 So this is kind of like higher level stuff. No one would really need to need to do this. 224 00:15:56.240 --> 00:15:56.900 It's just 225 00:15:58.325 --> 00:16:02.245 it was an update that was performed, but not to disturb any one site. 226 00:16:02.245 --> 00:16:04.025 We didn't push it to all sites. 227 00:16:11.370 --> 00:16:11.870 - Okay. 228 00:16:18.330 --> 00:16:19.230 - Okay. Great. 229 00:16:19.610 --> 00:16:21.390 So now so now 230 00:16:21.850 --> 00:16:26.955 - this you can go in there now, and I'll tell you exactly what to do. So what do - you Okay. 231 00:16:27.655 --> 00:16:31.095 So that yeah. I wanted to just mention that so you could see that. 232 00:16:31.095 --> 00:16:38.955 But, my I had a my main question I wanted to ask you was about, if you go into this fellow here, a brands man, 233 00:16:40.190 --> 00:16:42.930 is there a way when somebody creates an event there, 234 00:16:44.910 --> 00:16:45.410 that 235 00:16:46.430 --> 00:16:50.210 you can like go to details and edit it, edit the event? 236 00:16:52.830 --> 00:16:54.210 - As the owner of the website? 237 00:16:55.805 --> 00:17:01.025 - Yeah. - Yeah. So let me just cover one thing for you. This is good for a lot of people actually. 238 00:17:01.165 --> 00:17:06.065 So now we can see that this is changed here. Before it was the the the name and the address. 239 00:17:06.605 --> 00:17:08.704 So what you wanna do here now 240 00:17:09.339 --> 00:17:11.679 is you can go to your 241 00:17:12.379 --> 00:17:14.319 form, your contact form, 242 00:17:14.619 --> 00:17:16.879 and I'm going to show you exactly what to do here. 243 00:17:18.139 --> 00:17:24.734 You can now now you can before you couldn't, but now with with that update I just did for you, you can pick and choose. 244 00:17:26.155 --> 00:17:28.335 So this is gonna be the detail. 245 00:17:29.434 --> 00:17:34.554 You can edit the contact form that they fill out. So you see enter contact information below. 246 00:17:34.554 --> 00:17:38.015 That's what they see when the member logs in, and they want to put their information. 247 00:17:38.500 --> 00:17:41.559 So you see that here it says enter contact information below. 248 00:17:42.500 --> 00:17:45.140 You can choose if that shows on their profile or not. 249 00:17:45.140 --> 00:17:51.240 And the way you do that is, and you can do it with all the fields, it's basically these two display options. 250 00:17:51.845 --> 00:17:53.685 - Oh that's what those are. - Exactly. 251 00:17:53.685 --> 00:17:58.905 So if you don't want something to show on the profile page, set the display view to no. 252 00:17:58.965 --> 00:18:01.045 The input views I would set them all to yes. 253 00:18:01.045 --> 00:18:03.945 That's what the member sees when they're filling out the form. 254 00:18:04.940 --> 00:18:10.460 But you want to set the on the profile page you want to set the display view to no. So 255 00:18:11.020 --> 00:18:14.160 like listing, you don't want the email address there obviously. 256 00:18:14.380 --> 00:18:16.560 So you're going to go down to email address, 257 00:18:17.455 --> 00:18:20.915 and we're going to set that to no here, and let me save those changes. 258 00:18:20.975 --> 00:18:26.035 And now you can do this with all the different input fields for your members and have better control 259 00:18:26.495 --> 00:18:30.000 over that. So we should get rid of that and the email address are gone now. 260 00:18:30.800 --> 00:18:31.200 - Nice. 261 00:18:31.520 --> 00:18:38.020 Can you tell me can you go back to that those settings and tell me what those other, because I was I saw those the other day, 262 00:18:38.880 --> 00:18:40.580 and I was curious what those 263 00:18:41.920 --> 00:18:47.065 - email view, preview view, and table view actually refer to. - Sure. Those those do different things, 264 00:18:47.385 --> 00:18:49.225 based on, like, what you're using it for. 265 00:18:49.225 --> 00:18:57.000 But for your member profile pages, like, for leads and things like that, but for your member profile pages, you should just be concerned with the display view and the input view. 266 00:18:57.080 --> 00:19:00.280 And the display view is if it shows on the member profile page or not. 267 00:19:00.280 --> 00:19:02.940 And then quickly if you wanted to edit an event, 268 00:19:03.480 --> 00:19:08.060 as long as you have the black toggle bar bar here, you can click on an event, 269 00:19:09.495 --> 00:19:11.275 and let me just get the 270 00:19:11.655 --> 00:19:16.235 show what website here, and then I'm gonna go to another question that we have lined up here. 271 00:19:16.695 --> 00:19:21.175 - So - when - you have the black toggle bar here, you can actually log in to the member. 272 00:19:21.175 --> 00:19:22.475 Click on edit listing 273 00:19:22.990 --> 00:19:25.090 because it knows that that's a specific member's, 274 00:19:25.390 --> 00:19:28.769 and from here you can go to their events and edit their events. 275 00:19:30.990 --> 00:19:32.769 And there's event one right there. 276 00:19:33.149 --> 00:19:36.210 - Okay. Thanks for your help. - Alright. Sure thing. Great question there. 277 00:19:36.784 --> 00:19:37.284 Steve. 278 00:19:37.664 --> 00:19:39.125 Steve are you there with us? 279 00:19:39.825 --> 00:19:42.245 - Yeah. We're here. - Hey Steve. How's it going today? 280 00:19:42.625 --> 00:19:46.804 - Doing alright. Learn a lot every day. - Okay. Good. Good. Yeah. Where are you calling in from? 281 00:19:47.505 --> 00:19:50.725 - Corpus Christi, Texas. - Okay. Okay. What's your question today? 282 00:19:52.519 --> 00:19:53.980 - That one question I had, 283 00:19:55.000 --> 00:19:57.720 asked about the top the the table, that first question. 284 00:19:57.720 --> 00:20:00.940 But the other question I have is how do I add a search module sidebar 285 00:20:01.720 --> 00:20:03.980 on the member search results pages? 286 00:20:05.575 --> 00:20:09.255 - Sure. I'm doing that - and I - had some issues around around that. - Sure. 287 00:20:09.575 --> 00:20:11.195 - Do you mind if we take a look at your website? 288 00:20:11.815 --> 00:20:14.554 - Sure. It's directorycc.com. 289 00:20:15.174 --> 00:20:16.794 - Okay. Let's check that out. 290 00:20:17.320 --> 00:20:20.860 Alright. So just so everyone's clear on what he's asking, 291 00:20:21.640 --> 00:20:23.980 in his member search results here, 292 00:20:25.080 --> 00:20:26.940 you say you want a sidebar here? 293 00:20:27.640 --> 00:20:28.140 - Correct. 294 00:20:28.440 --> 00:20:31.820 - Okay. So right now you have it on the full width mode, 295 00:20:32.345 --> 00:20:34.265 and I'm gonna show you how you can add a sidebar. 296 00:20:34.265 --> 00:20:37.405 Now do you want your sidebar on the right side or on the left side? 297 00:20:38.825 --> 00:20:40.525 - On the right side. - Okay. 298 00:20:41.545 --> 00:20:45.165 So what you want to go is you want to go to your settings and design settings. 299 00:20:45.960 --> 00:20:46.460 - Okay. 300 00:20:46.760 --> 00:20:49.419 - And in the design settings we actually have 301 00:20:49.720 --> 00:20:53.659 a group of options for sidebar alignment right here. 302 00:20:54.280 --> 00:20:54.780 - Yeah. 303 00:20:55.240 --> 00:21:00.940 - And currently for your member search results you have it set to do not display, so by default that makes 304 00:21:01.375 --> 00:21:05.395 it full width the way it is right now. So you said you want it on the right side? 305 00:21:05.855 --> 00:21:08.434 - Yes. - Okay. So let's put it on the right side there, 306 00:21:09.615 --> 00:21:11.794 and just wait for that to save, 307 00:21:13.534 --> 00:21:15.315 and I'll refresh this page. 308 00:21:16.760 --> 00:21:18.620 Okay. So now we have a sidebar here, 309 00:21:20.200 --> 00:21:26.539 and you're saying that you'd like to put maybe the events search here in the sidebar rather or do you are you happy with this? 310 00:21:26.840 --> 00:21:28.360 - What's there right now. I was, 311 00:21:28.760 --> 00:21:31.019 when I delved into the listing 312 00:21:31.765 --> 00:21:32.265 features, 313 00:21:32.804 --> 00:21:35.145 it has an option to select a sidebar, 314 00:21:36.005 --> 00:21:38.245 and then of course editing the widgets there in the sidebar. 315 00:21:38.245 --> 00:21:42.025 And I did that, and it still wouldn't show up. I didn't know there was another setting 316 00:21:42.405 --> 00:21:43.225 on the design 317 00:21:44.120 --> 00:21:48.360 - settings that I needed to do to enable that sidebar to be shown. - Right. Yeah. 318 00:21:48.360 --> 00:21:55.100 So it's here now, and you can always use if you're wondering what which this which sidebar this is, you can always do show widgets, 319 00:21:55.560 --> 00:22:00.655 and it'll tell you that it's the member search results sidebar. So you can go into the 320 00:22:01.355 --> 00:22:06.335 sidebar manager here and search for that sidebar and edit edit the things that are in there. 321 00:22:06.715 --> 00:22:08.975 Alright guys. Thank you for the great question. 322 00:22:09.595 --> 00:22:10.975 - Thank you. - Alright. 323 00:22:11.435 --> 00:22:12.735 Good question there. 324 00:22:13.279 --> 00:22:17.220 - Alright. I have a a marketing question for us. - Okay. Great. 325 00:22:17.840 --> 00:22:19.059 - And it's, from, 326 00:22:20.159 --> 00:22:24.080 Kyla. I'm I hope I'm pronouncing that correctly. Kyla, I've unmuted your mic. 327 00:22:24.080 --> 00:22:25.940 Are you there by any chance? 328 00:22:26.715 --> 00:22:30.795 - Yes. I'm here. Can you hear me? Yes. - I can. Loud and clear. 329 00:22:30.795 --> 00:22:40.095 So as I hear you're you're asking us when you begin advertising to consumers, do you suggest waiting until you acquire a certain number of listings before you go public? 330 00:22:40.980 --> 00:22:42.520 - Right. I'm I'm 331 00:22:42.900 --> 00:22:47.320 gonna start my, directory soon, and I'm just trying to figure out when do I start, 332 00:22:48.500 --> 00:22:52.179 telling consumers that the mobile app is available and that they can begin using it. 333 00:22:52.179 --> 00:22:55.924 Of course, you don't want them using it when there's zero listings. 334 00:22:56.385 --> 00:23:01.924 But when's kind of a good point where you can start shouting about, your directory? 335 00:23:05.025 --> 00:23:08.340 - Well, there's there are different approaches to that. 336 00:23:10.900 --> 00:23:11.880 In my opinion, 337 00:23:12.659 --> 00:23:14.279 you should start right away. 338 00:23:14.980 --> 00:23:20.760 I I don't I don't I'm not a fan of people who have, you know, the my site is coming soon. 339 00:23:21.445 --> 00:23:23.385 - Right. - In in front on their homepage. 340 00:23:24.005 --> 00:23:25.545 I prefer to kind of 341 00:23:26.405 --> 00:23:29.545 minimize your offering to begin with, so you're not overextending 342 00:23:29.845 --> 00:23:33.145 yourself trying to develop a gigantic, you know, website. 343 00:23:33.630 --> 00:23:37.090 Just start very simple. So try to simplify your idea. 344 00:23:37.390 --> 00:23:38.670 Try to edit your idea. 345 00:23:38.670 --> 00:23:47.250 You know when Vogue magazine decides what they're going to put in the magazine, they they're basically editing out as much as they can to just keep the the most essential things. 346 00:23:47.445 --> 00:23:50.345 You could do the same thing with your website when you're starting out. 347 00:23:52.164 --> 00:23:56.664 But but this is what you can do. You can make your first users feel special. 348 00:23:57.445 --> 00:23:59.625 So you can let them know that 349 00:24:00.100 --> 00:24:08.100 you're you're having an early bird grand opening of some sort, and you invite them to register their email, and you'll keep them up to date. 350 00:24:08.100 --> 00:24:12.039 If you don't mind, do you mind sharing what the topic of your website is, or the industry? 351 00:24:13.695 --> 00:24:14.915 - Yes. It is 352 00:24:16.255 --> 00:24:19.315 beauty salons and supply chains, 353 00:24:19.775 --> 00:24:24.195 targeted towards women of color. So huge industry, lots of 354 00:24:24.735 --> 00:24:27.955 options, and I wanted to make it easier for you to find 355 00:24:28.450 --> 00:24:29.190 your fabulous. 356 00:24:29.730 --> 00:24:32.450 - Okay. That's a great no. That's that's a great idea. 357 00:24:32.450 --> 00:24:37.670 I've seen a lot I've seen actually a lot of sites with, you know, beauty products or salon products 358 00:24:38.050 --> 00:24:40.070 targeted to, you know, a specific 359 00:24:40.610 --> 00:24:42.310 ethnicity or or, you know, 360 00:24:42.690 --> 00:24:43.670 a certain demographic. 361 00:24:45.105 --> 00:24:48.645 So that's really good. What you can do is to get people 362 00:24:48.945 --> 00:24:52.325 excited is don't just let the directory be what you're offering. 363 00:24:53.345 --> 00:24:56.165 You should also start writing some good blog posts 364 00:24:56.465 --> 00:24:59.525 on like fat on stylish styling tips, 365 00:25:00.570 --> 00:25:06.590 like six things you didn't know about how to maximize your your gel nails or whatever you do. 366 00:25:07.530 --> 00:25:08.750 And Post post. 367 00:25:08.970 --> 00:25:15.785 Offer offer offer something more than just the directory, and give them, let them sign up for your newsletter. 368 00:25:16.485 --> 00:25:19.065 So let's let's go to let's go to any site. 369 00:25:19.924 --> 00:25:22.424 We'll just go to demo bootstrap, our demo site. 370 00:25:22.725 --> 00:25:28.420 So what you can do is you can put a stronger focus on having people registering for your newsletter. 371 00:25:28.420 --> 00:25:33.400 Now there is one down here in the bottom of every site, but there is a register for newsletter 372 00:25:33.940 --> 00:25:36.520 that that you can put in the sidebars of your website. 373 00:25:37.780 --> 00:25:41.775 So you can start my opinion is to start marketing right away. 374 00:25:42.015 --> 00:25:47.215 - Building my tribe, building my superfans, and then getting them to kind of rave about what - we're doing. 375 00:25:47.215 --> 00:25:50.515 Exactly. And let I've started multiple businesses online. 376 00:25:50.575 --> 00:25:53.395 You're gonna have people you're gonna have haters out there. 377 00:25:53.775 --> 00:26:06.350 You're You're gonna have people who are telling you you're not doing things the right way, that and you're gonna have people who are gonna, you know, tell you that you're not necessary, and you're not needed, and then but then you're gonna have people who love what you're doing. 378 00:26:06.350 --> 00:26:08.554 And don't let the negative people 379 00:26:08.855 --> 00:26:10.215 kind of get in your head. 380 00:26:10.215 --> 00:26:15.035 Just focus on doing, serving the customers you're trying to serve, and they will 381 00:26:15.415 --> 00:26:20.875 it will fall, they will follow you as long as you're putting something meaningful and quality out there. 382 00:26:21.790 --> 00:26:24.850 - Perfect. Well, you guys helped a lot. Thank you so much. 383 00:26:26.350 --> 00:26:29.330 - Very welcome. Alright. That's a good question about marketing. 384 00:26:29.870 --> 00:26:33.755 If you guys have questions about SEO, I'd love to to answer them. 385 00:26:33.755 --> 00:26:36.975 How to set up better SEO on your on your directory website, 386 00:26:37.434 --> 00:26:41.434 things like that. Those are some things that we haven't really touched on in the previous webinar. 387 00:26:41.434 --> 00:26:45.615 So if you have questions about that, we we do invite you to ask them. 388 00:26:46.480 --> 00:26:50.500 - Alright. We have a a quick question from Tyrone here who wants to know, 389 00:26:50.960 --> 00:26:56.480 when somebody leaves a review, so I wanna put in a review, does the software capture that email? 390 00:26:56.480 --> 00:27:01.380 So if I'm the general public and I'm leaving a review on that lawyer directory you showed us, 391 00:27:01.774 --> 00:27:07.315 will that email be captured for the directory to email at a later time in some sort of marketing campaign? 392 00:27:08.014 --> 00:27:10.195 - Yeah. So that's a great question. So 393 00:27:10.975 --> 00:27:13.154 the brilliant directories platform does 394 00:27:13.534 --> 00:27:14.514 capture emails 395 00:27:14.894 --> 00:27:18.260 of people who interact with your site doing different things. 396 00:27:18.400 --> 00:27:21.540 So anyone who fills out your your contact us form, 397 00:27:22.320 --> 00:27:24.100 anyone who submits a lead, 398 00:27:24.480 --> 00:27:28.980 you know fills out the form, the contact form on any of the members profile pages. 399 00:27:29.200 --> 00:27:30.980 Any member review submissions 400 00:27:31.520 --> 00:27:32.180 are stored, 401 00:27:32.764 --> 00:27:34.705 and you can actually email 402 00:27:35.085 --> 00:27:38.865 email to these people. You can view the contacts, export those lists, 403 00:27:40.044 --> 00:27:42.784 and and remarket to them at a later time. 404 00:27:43.325 --> 00:27:44.705 - Alright. Thank you Jason. 405 00:27:45.965 --> 00:27:47.184 - Great question there. 406 00:27:47.970 --> 00:27:48.630 Alright. Bob, 407 00:27:50.610 --> 00:27:53.510 mister mister Bob, I have unmuted your microphone. 408 00:27:54.610 --> 00:27:55.350 - Hey, Jason. 409 00:27:55.730 --> 00:27:57.510 - Long time no talk. How you doing? 410 00:27:57.970 --> 00:28:00.870 - Doing great. Listen, I have a question on SEO. 411 00:28:01.654 --> 00:28:04.075 There's a a function called breadcrumbs. 412 00:28:04.534 --> 00:28:05.515 Could you explain 413 00:28:05.895 --> 00:28:09.914 how to utilize the breadcrumbs and how it applies to SEO? 414 00:28:11.015 --> 00:28:11.515 - Certainly. 415 00:28:12.135 --> 00:28:17.530 And you actually brought up a very good point. And do you mind if we check out your website Bob? 416 00:28:17.990 --> 00:28:18.490 - Floridians 417 00:28:19.110 --> 00:28:20.250 one s t 418 00:28:20.630 --> 00:28:21.850 - dot com. - Alright. 419 00:28:22.550 --> 00:28:23.050 So 420 00:28:23.750 --> 00:28:29.130 again this is, and I always I always say we're adding new things, but this is something we'll be adding very soon. 421 00:28:29.524 --> 00:28:33.465 So what Bob is referring to, let me just go to one of his members profiles. 422 00:28:35.605 --> 00:28:40.345 And we really do these on the on the profile pages. You guys will notice these bread crumbs here. 423 00:28:42.020 --> 00:28:42.520 And 424 00:28:43.539 --> 00:28:45.640 this is good for search engine optimization 425 00:28:46.020 --> 00:28:47.220 for several reasons. 426 00:28:48.500 --> 00:28:54.919 One of them is it creates good internal linking throughout your website, so when Google comes to crawl 427 00:28:55.435 --> 00:28:59.535 your website you're providing easy access to additional 428 00:28:59.995 --> 00:29:01.055 related links 429 00:29:01.755 --> 00:29:07.455 on on your website. So this this profile page, this is this a hotel? It's a beach resort. 430 00:29:08.190 --> 00:29:15.890 On this page if Google came to this page Google, the Google spiders would then be directed to all of these links up here, 431 00:29:17.150 --> 00:29:20.530 and this is on everyone's website right now. So if we click on Florida 432 00:29:21.745 --> 00:29:32.085 that would bring Google to this page with all the results in Florida, and then the spiders will then go to each one of these links, and then visit each one of 433 00:29:32.625 --> 00:29:33.285 the breadcrumbs. 434 00:29:33.825 --> 00:29:35.684 So it's a really good way to 435 00:29:36.690 --> 00:29:37.510 tell Google, 436 00:29:38.130 --> 00:29:51.270 to to I guess direct Google to more pages of your website, and then Google will index more pages of your web website, and what index means, it means that it will find more pages to show in Google search results, 437 00:29:51.675 --> 00:29:54.575 and the more pages that show in Google search results, 438 00:29:55.755 --> 00:30:01.375 the more chances are your website will be found. How long has your site been online? This one Bob? 439 00:30:03.620 --> 00:30:07.400 - Just really getting started. It's just going online in the last few weeks. 440 00:30:08.100 --> 00:30:09.960 - Last last few weeks. Okay. 441 00:30:11.140 --> 00:30:13.080 Let's just I mean I'm just curious. 442 00:30:13.860 --> 00:30:14.920 Let's just see. 443 00:30:17.655 --> 00:30:20.955 Well there isn't really much testing I can do. There is one more, 444 00:30:22.294 --> 00:30:25.275 same thing as breadcrumbs. We do have a related search 445 00:30:26.855 --> 00:30:27.355 module, 446 00:30:28.230 --> 00:30:31.850 Bob, that I would recommend putting in the sidebar of your member pages, 447 00:30:32.150 --> 00:30:35.450 which will achieve the same thing as the breadcrumbs 448 00:30:36.150 --> 00:30:40.070 with directing the Google spiders to other additional pages of your website. 449 00:30:40.070 --> 00:30:42.010 Would you mind if I added that to your site? 450 00:30:42.554 --> 00:30:46.815 - No. Definitely. - Okay. Oh great. Where'd you get this pop up from? 451 00:30:50.554 --> 00:30:51.054 - That's, 452 00:30:51.835 --> 00:30:53.054 I think that's Optin 453 00:30:53.595 --> 00:30:54.095 OptinMonster. 454 00:30:55.995 --> 00:31:01.110 - Okay. Great. Yeah. And it's gonna take us so where is this taking us to here? 455 00:31:03.170 --> 00:31:04.390 - That's our newsletter. 456 00:31:04.770 --> 00:31:08.370 - Gotcha. Okay. And you're using a paper. Ly. Okay. Good. Good. Alright. 457 00:31:08.370 --> 00:31:12.230 So let's add, the related searches to your sidebar. 458 00:31:13.245 --> 00:31:14.545 Let's go to the 459 00:31:15.485 --> 00:31:16.545 sidebar manager, 460 00:31:19.645 --> 00:31:22.385 and that's going to be the member profile page. 461 00:31:26.525 --> 00:31:28.225 And I'm going to search for, 462 00:31:28.580 --> 00:31:32.040 here it is called Bootstrap three module member related searches. 463 00:31:32.500 --> 00:31:38.360 And I'll put it more towards the bottom because it's it's more for Google, not necessarily for your visitors. 464 00:31:39.940 --> 00:31:41.480 And let's save the changes. 465 00:31:44.245 --> 00:31:44.745 And 466 00:31:45.845 --> 00:31:48.905 are you utilizing categories for these members, Bob? 467 00:31:49.685 --> 00:31:50.825 - Yes. - Okay. 468 00:31:52.485 --> 00:31:55.225 Okay. There we go. So let's refresh this page. 469 00:31:59.840 --> 00:32:02.180 And if we scroll down the sidebar here 470 00:32:03.680 --> 00:32:07.780 well, let's see. I think you need subcat I think it works with subcategories. 471 00:32:08.080 --> 00:32:12.065 I see I see you have top level categories. Are you utilizing sublevel categories? 472 00:32:13.085 --> 00:32:19.585 No. No. Okay. Anyways, it's okay. The the related searches thing would it would link subcategories 473 00:32:20.445 --> 00:32:22.625 to additional search results pages. 474 00:32:22.765 --> 00:32:27.810 So the breadcrumbs already link your top level category to related search results pages. 475 00:32:28.110 --> 00:32:31.090 So the the related sidebar link, if you were utilizing 476 00:32:32.270 --> 00:32:32.770 subcategories, 477 00:32:33.470 --> 00:32:35.890 see right here it's already linking to the 478 00:32:37.635 --> 00:32:40.534 to the top level category and the location. So 479 00:32:41.475 --> 00:32:42.774 if you did have subcategories 480 00:32:43.075 --> 00:32:46.294 the related searches would be great to add to the sidebar there. 481 00:32:47.475 --> 00:32:47.975 Okay. 482 00:32:48.540 --> 00:32:50.060 - Okay? - Thank you very much. - Alright. 483 00:32:50.060 --> 00:32:55.280 - Thanks for your There's - nothing I need to do regarding breadcrumbs on pages that I've added? 484 00:32:55.900 --> 00:32:58.800 - There's nothing that you need to do with regards to breadcrumbs. 485 00:33:00.220 --> 00:33:02.800 What is what is the focus of your website? 486 00:33:06.455 --> 00:33:10.315 - Giving access to businesses that provide 487 00:33:10.935 --> 00:33:13.035 Florida residents with discounts. 488 00:33:13.815 --> 00:33:14.315 - Okay. 489 00:33:15.510 --> 00:33:18.490 There is there is something I would recommend doing. 490 00:33:19.350 --> 00:33:22.810 So Florida discount is a keyword that you would really like to 491 00:33:23.750 --> 00:33:24.490 rank for. 492 00:33:25.190 --> 00:33:26.170 Florida discounts? 493 00:33:27.270 --> 00:33:28.970 - Florida resident discount. 494 00:33:30.255 --> 00:33:34.755 - Okay. Florida Florida resident discount. - Okay. So what I would recommend doing 495 00:33:36.895 --> 00:33:40.435 is is this, and I'll I'll do one for you, 496 00:33:43.390 --> 00:33:46.130 is let's go to a search results page here. 497 00:33:50.510 --> 00:33:54.850 And let's see here. Home Beach owns Florida's top rated businesses providing 498 00:33:55.165 --> 00:33:59.345 Florida resident discounts. I think you're already good. Let's look at the source code here. 499 00:34:00.845 --> 00:34:05.565 Florida resident discounts. Find businesses providing Florida resident discount. Yeah. 500 00:34:05.565 --> 00:34:09.105 You're the SEO with Brilliant Directories is already doing a good job for you. 501 00:34:10.720 --> 00:34:12.660 Let's let's search for this in Google. 502 00:34:15.360 --> 00:34:19.220 Okay. I searched it with quotes but it is ranking number one. 503 00:34:19.680 --> 00:34:22.660 Well it is the only result actually. Let's get rid of the quotes. 504 00:34:28.085 --> 00:34:29.305 Yeah so you see TripAdvisor 505 00:34:30.005 --> 00:34:35.945 is coming up, but you just launched Bob, so there you go you're already on page one for 506 00:34:36.650 --> 00:34:38.750 Holmes Beach Florida resident discounts. 507 00:34:39.530 --> 00:34:40.969 I mean that's a specific city. 508 00:34:40.969 --> 00:34:47.550 So this is so Brilliant Directories is working exactly how you want it to work for you, and you're like number seven here. 509 00:34:48.485 --> 00:34:50.405 - Out of a 66,000. 510 00:34:50.405 --> 00:34:52.405 - Out of a 66,000. 511 00:34:52.405 --> 00:34:52.905 So 512 00:34:53.205 --> 00:34:57.685 you know people wonder is Brilliant Directories good for search engine optimization, and you can get it. 513 00:34:57.685 --> 00:35:01.465 I was gonna go in there and do additional optimization for you, but 514 00:35:01.809 --> 00:35:09.349 you know the way you're using it out of the box the platforms doing a good job for you, and all I'm searching is a city with Florida resident discounts. 515 00:35:10.289 --> 00:35:11.349 - Right. Perfect. 516 00:35:11.970 --> 00:35:15.990 - Alright Bob. That's a great example right there. So thanks thanks for that. 517 00:35:16.365 --> 00:35:17.025 - And Jason, 518 00:35:17.405 --> 00:35:28.845 because it is so important and oftentimes this is a a surprise for people when they're on the on the phone with me, can you show them what are the two most critical areas to get the right keywords in because it's utilized throughout the website? 519 00:35:28.845 --> 00:35:30.225 I'm talking about the profession 520 00:35:30.579 --> 00:35:35.400 and the trade inside the website settings. A lot of people don't know this, but essentially, 521 00:35:36.180 --> 00:35:41.480 the majority of the SEO templates, so all the search search result pages, the, 522 00:35:41.940 --> 00:35:49.805 the coupons pages, the profile pages, They're gonna utilize these two areas that Jason's gonna show you guys, so it's important to know. 523 00:35:49.805 --> 00:35:55.025 In this case, Bob said that I want to be ranking for Florida resident discounts. 524 00:35:55.485 --> 00:35:57.105 The reason why he's ranking 525 00:35:57.860 --> 00:36:00.980 first on the first page of Google of a 66,000 526 00:36:00.980 --> 00:36:01.480 people, 527 00:36:01.780 --> 00:36:06.280 it's because he went into this one area and made sure that this critical keywords 528 00:36:06.900 --> 00:36:09.160 were in these two places. So go ahead, Jason. 529 00:36:09.865 --> 00:36:13.645 - So it's in the it's in the, you can see my screen right? 530 00:36:13.945 --> 00:36:16.365 - Perfect. - Yeah. - So under general settings 531 00:36:17.785 --> 00:36:19.885 you can enter an industry name 532 00:36:20.265 --> 00:36:21.725 and a profession name. 533 00:36:22.105 --> 00:36:23.645 So you know we started 534 00:36:24.060 --> 00:36:26.640 Brilliant Directories with the website that 535 00:36:27.260 --> 00:36:27.760 Matthew 536 00:36:28.300 --> 00:36:31.040 Matthew and I started which was Interior Design Pro, 537 00:36:31.580 --> 00:36:34.560 and we created these inputs where you can put keywords 538 00:36:35.340 --> 00:36:36.160 that are 539 00:36:36.714 --> 00:36:42.255 when they're kind of like fallback keywords, so when it doesn't know a keyword to use it will inject 540 00:36:42.795 --> 00:36:43.775 these into 541 00:36:44.315 --> 00:36:46.895 the things that Google reads behind the scenes. 542 00:36:47.435 --> 00:36:47.935 So, 543 00:36:48.635 --> 00:36:54.090 you know we had we had someone last week. He had the spotless cheetah. His name was Lev, 544 00:36:54.630 --> 00:36:55.130 and 545 00:36:55.510 --> 00:37:01.850 it was a it was a residential and commercial cleaning website to find cleaning services to clean your home and your office. 546 00:37:01.990 --> 00:37:10.015 And he had cleaners written in here, and that was actually not a good industry name because cleaners could mean dry cleaners. 547 00:37:10.715 --> 00:37:15.615 I actually googled it. A lot of printer cleaners came to clean the the heads on your printers, 548 00:37:15.915 --> 00:37:18.015 so cleaners was too broad. 549 00:37:19.170 --> 00:37:19.670 So 550 00:37:20.450 --> 00:37:22.630 we, you can actually change that to, 551 00:37:23.089 --> 00:37:25.670 you know house housekeeping service, 552 00:37:26.530 --> 00:37:27.750 something more specific, 553 00:37:28.609 --> 00:37:32.390 but you definitely want it to be specific to what your, 554 00:37:32.835 --> 00:37:38.595 who your, what your focus is, because if it's too broad you're not going to get these great results like Bob got, 555 00:37:39.474 --> 00:37:40.775 you know just by searching 556 00:37:41.155 --> 00:37:42.695 Holmes Beach Florida 557 00:37:43.315 --> 00:37:44.295 resident discounts. 558 00:37:45.160 --> 00:37:45.400 - Correct. 559 00:37:45.400 --> 00:37:53.420 And for the example you just gave with the cleaning, you have a housekeeping service there, and then for the profession name, I would probably put something along of housekeepers 560 00:37:53.960 --> 00:37:54.780 and maids. 561 00:37:55.000 --> 00:38:00.215 So you're trying to get as many of those keywords that you think somebody, the end user, is going to 562 00:38:00.595 --> 00:38:02.055 Google made in Miami. 563 00:38:02.595 --> 00:38:07.015 Look at where to find a made in Miami. So as long as you have these keywords 564 00:38:07.555 --> 00:38:09.335 in your your SEO templates, 565 00:38:09.875 --> 00:38:13.415 it's they're you're gonna be found in search results. So these are critical 566 00:38:13.715 --> 00:38:14.695 for your SEO. 567 00:38:15.170 --> 00:38:19.430 - And the important thing to ask yourself is what is the focus of your website? 568 00:38:19.650 --> 00:38:21.970 And it should just be two or three words long. 569 00:38:21.970 --> 00:38:29.590 You know I see Bob has you know four or five here, which is fine, but I would you know no more than two to five or one if you can 570 00:38:30.345 --> 00:38:31.805 words that really nail, 571 00:38:32.265 --> 00:38:36.185 you know, what the focus of your website is, and what you're really trying to rank for. 572 00:38:36.185 --> 00:38:41.325 Now these are for very broad terms. You obviously have pages that are gonna be more specific 573 00:38:42.105 --> 00:38:45.244 keywords, but this is for the broad range of your website. 574 00:38:46.619 --> 00:38:48.160 So great question there Bob. 575 00:38:49.099 --> 00:38:51.920 Alright. Let's see what else we got going on here. 576 00:38:52.700 --> 00:38:57.260 - John, I've unmuted your microphone. John are you with us? - Yes, I am. - Hey, John. 577 00:38:57.260 --> 00:38:59.805 - Where are you calling in from? - I'm Hoover, Washington. 578 00:39:00.105 --> 00:39:02.445 - Okay. Great. Great. And what's your question for us today? 579 00:39:03.065 --> 00:39:05.245 - So, I got the add on for subaccount, 580 00:39:05.785 --> 00:39:08.285 and, actually, my website's trolleylocal.com. 581 00:39:08.665 --> 00:39:15.510 And, I haven't really done anything with it yet, but I was kinda looking in there, and it looks like to me that you need to create a level for each, 582 00:39:17.089 --> 00:39:19.650 number of subaccounts. I was just curious if there's some easy setting. 583 00:39:19.650 --> 00:39:28.230 Like, if I set up a premier account, for example, is there a way I can go in there and, number by member, set the number of subaccounts, or do I need to create maybe, like, a a different 584 00:39:29.724 --> 00:39:33.244 - membership level for each number of sub accounts. That make sense? - Yeah. 585 00:39:33.244 --> 00:39:36.145 Let's take a look at your site. What's the name of it again? You said Trolley? 586 00:39:36.445 --> 00:39:39.905 - Yeah. Trolley Local, t r o l l e y, Jason. 587 00:39:41.005 --> 00:39:42.145 - Yep. Okay. 588 00:39:42.510 --> 00:39:44.510 Got it. Pat, do you wanna maybe take this question? 589 00:39:44.510 --> 00:39:48.930 I think the that's it's in your wheelhouse, the, the subaccounts, the multi listing manager. 590 00:39:49.790 --> 00:39:54.850 - So I so we're gonna go and take a look at your membership levels if that's alright with you. 591 00:39:56.305 --> 00:40:00.645 The the products. And here in the products, I can I should be able to see 592 00:40:01.265 --> 00:40:04.305 which ones have the subaccount? So let's see if I can find 593 00:40:05.265 --> 00:40:08.785 - I haven't set one up yet with that yet. - Set one up yet. So yeah. 594 00:40:08.785 --> 00:40:12.310 So what you're gonna wanna do and can I do one just for testing purposes? 595 00:40:12.370 --> 00:40:15.090 - Since you have a member here, can I utilize this member? - Yeah. 596 00:40:15.090 --> 00:40:16.950 Just for I'll do the perfect one for you. 597 00:40:17.330 --> 00:40:19.670 - Perfect. Okay. So I'm gonna go ahead and hit edit. 598 00:40:20.130 --> 00:40:21.750 And we're gonna go to the 599 00:40:22.075 --> 00:40:22.895 post publishing, 600 00:40:23.355 --> 00:40:27.055 and we're gonna scroll down, and we're gonna see something here that says subaccounts. 601 00:40:27.595 --> 00:40:30.655 One of my favorite things, also named multi listing, 602 00:40:31.195 --> 00:40:35.135 one of my favorite things about this is that you can control here 603 00:40:35.460 --> 00:40:40.520 how many accounts a tier can have. So for example, you can have a pricing structure 604 00:40:41.140 --> 00:40:41.640 where, 605 00:40:42.580 --> 00:40:43.960 one to five accounts 606 00:40:44.500 --> 00:40:50.015 cost x amount of dollars, 6 to 10 x amount of dollars. So you're gonna have different tiers. 607 00:40:50.315 --> 00:40:52.015 So if you make it 10, 608 00:40:52.315 --> 00:40:57.055 then these members are only gonna be able to post up to 10 additional accounts. 609 00:40:57.595 --> 00:41:01.855 So when we go ahead and we save we'll go quick we'll go ahead and save this real quick. 610 00:41:02.820 --> 00:41:05.700 - And by the way, is Xero unlimited? Because I've noticed the zeros in there. 611 00:41:05.700 --> 00:41:07.720 Is that basically unlimited or is there? 612 00:41:08.180 --> 00:41:09.800 - That is correct. That is unlimited. 613 00:41:10.100 --> 00:41:12.740 And here's a quick shortcut to log in quickly to member. 614 00:41:12.740 --> 00:41:15.540 I'm just gonna click on the number one from this page. 615 00:41:15.540 --> 00:41:18.200 It's gonna take me to the member in that membership 616 00:41:18.795 --> 00:41:25.375 level and then I'm going to go to the actions and I'm going to click login as member so I'm not going to be required to use the email or the password. 617 00:41:25.994 --> 00:41:27.454 So now that we've activated 618 00:41:27.835 --> 00:41:29.454 this feature for this member, 619 00:41:29.755 --> 00:41:32.415 we're going to be able to locate it here. 620 00:41:33.300 --> 00:41:36.260 Let me see. Did I oh, I might not have saved oh, no. Here it is. 621 00:41:36.260 --> 00:41:40.040 So here's the sub accounts where I'm able to add additional accounts. 622 00:41:40.580 --> 00:41:41.320 With this 623 00:41:42.500 --> 00:41:50.595 with this add on, you're able to you have if I am a law firm, let's say, this would be my law firm account. 624 00:41:51.055 --> 00:41:52.275 I would have my administrator 625 00:41:53.055 --> 00:41:59.370 run this account and my administrator would create sub accounts for all of the lawyers working in my law firm. 626 00:41:59.850 --> 00:42:03.550 My administrator would be able to say whether or not it's an active account, 627 00:42:04.010 --> 00:42:07.630 whether or not they're a company or individual, and they would fill out all of the information 628 00:42:08.090 --> 00:42:08.590 including 629 00:42:09.210 --> 00:42:10.590 the password field. 630 00:42:11.050 --> 00:42:17.655 So the power is in the hands of the person who's creating the account whether or not I wanna give them control. 631 00:42:18.035 --> 00:42:19.015 Some of our customers, 632 00:42:19.475 --> 00:42:20.855 the way they use subaccounts 633 00:42:21.635 --> 00:42:26.615 is they don't allow anybody they don't allow the subaccounts to get access 634 00:42:27.050 --> 00:42:27.950 to their profiles. 635 00:42:28.010 --> 00:42:33.470 So maybe Starbucks for example, they wanna have full control over all what all the franchises 636 00:42:33.849 --> 00:42:36.190 advertise on their listings on your website. 637 00:42:36.490 --> 00:42:39.470 So in that case, they wouldn't give the franchises their emails. 638 00:42:39.530 --> 00:42:41.470 It's still a required field nonetheless. 639 00:42:42.215 --> 00:42:44.475 After creating a subaccount profile, 640 00:42:44.935 --> 00:42:48.315 you're then able to log in to that subaccount profile 641 00:42:48.615 --> 00:42:51.195 and fill out a coupon or an event 642 00:42:51.655 --> 00:42:55.995 and that's that's essentially an additional listing on the website controlled 643 00:42:56.375 --> 00:42:57.755 by this master account. 644 00:42:59.310 --> 00:43:03.470 - Gotcha. Okay. Yeah. My my curiosity and it sounds like I I I got that clear. 645 00:43:03.470 --> 00:43:07.170 Now I was just wondering if there was a way to, like, for example, have, like, a premier 646 00:43:07.630 --> 00:43:12.370 account where I could go in by each member and change the level, but it seems like it sounds like you need to have 647 00:43:12.714 --> 00:43:13.214 separate, 648 00:43:14.395 --> 00:43:20.255 - products for each number of subaccounts. Am I correct in that? - Right. - Yeah. So the go ahead, Jason. 649 00:43:20.315 --> 00:43:23.214 - Cool. - Yeah. So we actually changed the name of the the 650 00:43:23.675 --> 00:43:27.454 the, the feature from subaccounts to multi listing manager. 651 00:43:27.760 --> 00:43:28.260 Sub 652 00:43:28.720 --> 00:43:29.840 accounts had the input, 653 00:43:30.480 --> 00:43:31.700 implied that you could 654 00:43:32.160 --> 00:43:33.460 create different members 655 00:43:33.840 --> 00:43:36.100 and set them to different membership levels. 656 00:43:37.200 --> 00:43:42.020 The multi listing manager, basically you can create additional members who are at the same 657 00:43:42.345 --> 00:43:44.845 membership level as the as the master account. 658 00:43:45.305 --> 00:43:47.405 So they would have the same search priority, 659 00:43:48.025 --> 00:43:53.165 the same features like publishing events or coupons or whatever you've set up for that membership level. 660 00:43:54.425 --> 00:43:58.380 - Okay. Cool. Thanks so much. - Alright. Great great question. 661 00:43:59.480 --> 00:43:59.980 And 662 00:44:00.440 --> 00:44:01.580 for those of you 663 00:44:01.880 --> 00:44:03.740 who weren't a % familiar 664 00:44:05.000 --> 00:44:07.340 with what he was referring to, 665 00:44:07.640 --> 00:44:09.965 we have an add on that allows 666 00:44:10.345 --> 00:44:14.445 one member to actually create additional listings on the site. So 667 00:44:14.825 --> 00:44:18.285 let's say you're a restaurant owner, and you have 10 different restaurants. 668 00:44:19.145 --> 00:44:19.965 Instead of 669 00:44:20.425 --> 00:44:22.365 signing up 10 times to the website, 670 00:44:22.920 --> 00:44:26.780 they can just use the multi listing manager right here, 671 00:44:27.480 --> 00:44:27.980 and 672 00:44:28.359 --> 00:44:33.420 the restaurant owner can create 10 different listings for his 10 different restaurants 673 00:44:33.960 --> 00:44:35.099 from one account, 674 00:44:35.495 --> 00:44:36.875 which is super convenient, 675 00:44:37.335 --> 00:44:40.475 when your members might have multiple brick and mortar 676 00:44:40.855 --> 00:44:41.355 locations. 677 00:44:42.375 --> 00:44:43.835 So good question there. 678 00:44:44.295 --> 00:44:49.675 - Alright. Let me see. Let me pick a question. Actually, it's a interesting question from Harry. 679 00:44:49.970 --> 00:44:55.809 Big question for you guys. Is Brilliant Directories a superior platform? Then edirectory.com 680 00:44:55.809 --> 00:44:58.150 - is what he's referring to. - Okay. Great. So 681 00:44:59.170 --> 00:45:02.069 yeah. Edirector. So what's the difference between Brilliant Directories, 682 00:45:02.369 --> 00:45:07.734 and eDirectory? EDirectory is a fabulous platform. They've been out even longer, 683 00:45:08.115 --> 00:45:08.615 than 684 00:45:08.915 --> 00:45:09.815 Brilliant Directories. 685 00:45:10.835 --> 00:45:15.734 The only thing that I can say is the main difference, and I think it's the most important difference. 686 00:45:15.810 --> 00:45:20.210 So the main difference between Brilliant Directories and eDirectory is is what I've seen. 687 00:45:20.850 --> 00:45:29.765 Is you know, we've we've talked to people and they end up going with, with eDirectory, which is fine, but then they some after a few months they end up coming back to Brilliant Directories. 688 00:45:29.905 --> 00:45:35.204 And what we've noticed people say is, Brilliant Directories is easier to use, 689 00:45:36.545 --> 00:45:40.065 you know, not only for the administrator, but for their members. 690 00:45:40.385 --> 00:45:45.380 It's easy for their members to join the site, it's easy for their members to create profiles, 691 00:45:45.760 --> 00:45:46.660 add their logos, 692 00:45:47.119 --> 00:45:57.140 and I think having a site that's easy to use, and obviously we saw the search engine optimization with with Bob's site example, who was only online for, you know, a short amount of time. 693 00:45:57.465 --> 00:46:06.445 Being easy to use, being optimized for search engines, I think that's the most important advantage you need when you're starting a new website project. 694 00:46:06.505 --> 00:46:10.125 So if having a website that's easy to use is important, 695 00:46:11.000 --> 00:46:13.640 then, yeah, I think, you know, brilliant directories is a winner. 696 00:46:13.640 --> 00:46:17.400 And I think eDirectory also has some wonderful features as well. 697 00:46:17.400 --> 00:46:21.180 So, you know, we we always appreciate our competition in the industry. 698 00:46:21.240 --> 00:46:24.155 They they force us to do better, to be better, 699 00:46:24.615 --> 00:46:28.635 and we, you know, we always, you know, appreciate that. So good question there. 700 00:46:29.335 --> 00:46:30.155 Oh, Cindy. 701 00:46:30.615 --> 00:46:32.875 Cindy, I've gone ahead and unmuted your microphone. 702 00:46:34.295 --> 00:46:38.395 - Hi. How are you guys this evening? - Good, Cindy. Thank you very much. How are you doing? 703 00:46:39.309 --> 00:46:40.289 - I'm doing great. 704 00:46:40.750 --> 00:46:46.049 You guys have helped me on all of the webinars. I'm not gonna miss one. You guys are amazing. 705 00:46:46.829 --> 00:46:47.490 - Thank you. 706 00:46:48.029 --> 00:46:51.890 - So my site is The Place Tuesday. That's the number two. 707 00:46:52.825 --> 00:46:58.445 - And - I - have been my primary goal is I do vacation rentals and hotels, 708 00:46:58.905 --> 00:47:01.325 and I'm hoping for the end user to book, 709 00:47:01.945 --> 00:47:06.525 based on the link that I give them for their next stay for either a hotel or vacation rental. 710 00:47:06.810 --> 00:47:10.270 So I've done gone in and done a ton of SEO on 711 00:47:10.810 --> 00:47:12.990 the actual profile pages. 712 00:47:13.530 --> 00:47:16.270 I'm wondering how I can do a better job of SEOing 713 00:47:16.970 --> 00:47:17.470 my 714 00:47:17.770 --> 00:47:21.865 location pages. So, for example, if they search for Dallas, Texas, 715 00:47:23.205 --> 00:47:27.765 how can I do a better job, so I can come up? Because it's such a competitive market. 716 00:47:27.765 --> 00:47:30.965 And I listen to your your general settings for SEO. 717 00:47:30.965 --> 00:47:35.980 I have those set in place, but there's just such a huge number of people searching 718 00:47:36.440 --> 00:47:37.500 for what I'm doing. 719 00:47:37.880 --> 00:47:39.020 There's huge competition 720 00:47:39.560 --> 00:47:43.100 against some major companies out there, Priceline, Expedia. 721 00:47:43.320 --> 00:47:48.185 I actually do affiliate programs with them, but I need a way to beef up my 722 00:47:48.485 --> 00:47:53.465 - individual pages, my search pages. - Sure. So let's go to one of your search results pages. 723 00:47:53.925 --> 00:47:58.505 Let's go to, Plymouth here. I'm just gonna click on the breadcrumbs. Again, very useful. 724 00:47:59.525 --> 00:48:00.585 Mhmm. So 725 00:48:01.270 --> 00:48:04.810 these are places to stay, and obviously your competition is Airbnb, 726 00:48:05.110 --> 00:48:05.610 TripAdvisor, 727 00:48:05.910 --> 00:48:10.170 Hotels dot com, Kayak dot com. All the multi billion dollar, 728 00:48:11.430 --> 00:48:14.070 you know, websites that are already out there. 729 00:48:14.070 --> 00:48:19.555 But being a sole proprietor, the advantage for you is you don't have a huge expense with staff. 730 00:48:19.555 --> 00:48:23.735 You know, you're I'm assuming it's probably even a small team operating this website. 731 00:48:24.915 --> 00:48:27.575 So really if you just got the crumbs of the industry, 732 00:48:28.115 --> 00:48:31.735 you'd as a sole proprietor with low cost, you'd be thriving. 733 00:48:32.880 --> 00:48:35.700 So there are a few things that you can do. 734 00:48:36.160 --> 00:48:37.619 So we're looking at, 735 00:48:39.680 --> 00:48:40.819 so first of all, 736 00:48:41.440 --> 00:48:43.059 we have a system that pluralizes 737 00:48:43.359 --> 00:48:43.859 words. 738 00:48:44.825 --> 00:48:52.525 See how so this is the word stays, and it's it's trying to make it s t a y e I e s. 739 00:48:53.145 --> 00:48:54.925 So let's fix that number one. 740 00:48:55.865 --> 00:49:02.359 - Okay. Yeah. Because I just updated that based on the earlier person you were helping. Okay. Florida 741 00:49:02.660 --> 00:49:05.060 - Floridians first. - Perfect. So let me, 742 00:49:07.460 --> 00:49:11.320 so we're gonna disable pluralized text. You actually don't need that on your site. 743 00:49:11.625 --> 00:49:12.125 And 744 00:49:13.385 --> 00:49:17.145 - then, - actually, a plate so what is the keyword that you're trying to rank for? 745 00:49:17.145 --> 00:49:19.645 What is someone searching in the search engines? 746 00:49:20.585 --> 00:49:22.045 - In there's two versions. 747 00:49:22.425 --> 00:49:26.445 Because it's an all inclusive site, so they can search for, 748 00:49:26.745 --> 00:49:28.640 like, let's say hotel 749 00:49:29.180 --> 00:49:31.920 in Dallas, Texas or vacation rental 750 00:49:32.220 --> 00:49:35.339 in Dallas, Texas or Plymouth. It doesn't really matter. 751 00:49:35.339 --> 00:49:43.200 But those are the keywords that people type is they're looking for a hotel in or vacation rental in and then the city name. 752 00:49:43.805 --> 00:49:45.025 - Gotcha. Okay. 753 00:49:46.845 --> 00:49:50.785 So what you can do is let's let's just do California as an example. 754 00:49:51.805 --> 00:49:55.585 Let's do let's do Los Angeles, California. Let's just type in Los Angeles. 755 00:49:57.080 --> 00:49:57.580 - Okay. 756 00:49:59.720 --> 00:50:01.980 - So you have eight places in Los Angeles. 757 00:50:02.920 --> 00:50:04.860 So a place to stay in Los Angeles. 758 00:50:06.280 --> 00:50:12.425 So let's do this. What you can do is every search results page has what we call an SEO template. 759 00:50:12.645 --> 00:50:15.685 And a template is something that's repeated over and over again. 760 00:50:15.685 --> 00:50:18.984 So all the template is doing is filling in the location, 761 00:50:20.005 --> 00:50:20.905 and the keyword. 762 00:50:21.285 --> 00:50:22.585 And you don't need 763 00:50:23.130 --> 00:50:25.770 1,000,000 different you don't need to do this a million times. 764 00:50:25.770 --> 00:50:27.630 You just need to do it on a few pages. 765 00:50:28.089 --> 00:50:33.210 So let's optimize this this page. Let's look at what how Google is reading your page. 766 00:50:33.210 --> 00:50:37.789 So it's looking at it says Los Angeles a place to stay. Find Los Angeles hotels 767 00:50:38.244 --> 00:50:41.145 and vacation rentals, news reviews, and information. 768 00:50:41.685 --> 00:50:46.984 So what we can do is when we have this black bar here, you can click on edit SEO template. 769 00:50:48.405 --> 00:50:53.100 And I think by default there's there's like 45 of these, so it's not a lot of them. 770 00:50:54.540 --> 00:51:00.540 So this one is is doing profession name, and so that's that's our variable profession. 771 00:51:00.540 --> 00:51:02.800 And if you remember in the general settings, 772 00:51:03.660 --> 00:51:05.680 that's what the profession is 773 00:51:06.915 --> 00:51:09.975 here, and you have a place to stay. So it's gonna do 774 00:51:10.275 --> 00:51:14.935 a place to stay in and then the city name. And the city name in this case is Los Angeles. 775 00:51:16.115 --> 00:51:20.215 And that's actually good. And what I would do is actually change this to 776 00:51:23.670 --> 00:51:24.170 find 777 00:51:25.030 --> 00:51:25.530 hotels, 778 00:51:28.630 --> 00:51:29.130 resorts. 779 00:51:32.790 --> 00:51:34.005 - And vacation rentals? 780 00:51:34.484 --> 00:51:35.464 - And, yep. 781 00:51:37.525 --> 00:51:45.045 Now if you really want to do the SEO, now what I would recommend is, and you might not want to do this, is I would put the city name twice. 782 00:51:45.045 --> 00:51:49.464 Find Los Angeles hotels, resorts, and vacation rentals in Los Angeles. 783 00:51:50.770 --> 00:51:52.789 - Okay. - Again that's kind of overkill. 784 00:51:55.410 --> 00:51:59.250 It might it might look odd to the user, but it might actually help you. 785 00:51:59.250 --> 00:52:03.425 But there's also a second line here where you could you could put something. 786 00:52:03.645 --> 00:52:05.745 So maybe we do a hybrid of 787 00:52:06.285 --> 00:52:08.065 this. So we'll do 788 00:52:09.005 --> 00:52:09.985 we'll just do 789 00:52:11.085 --> 00:52:17.290 find Los Angeles hotel verification rentals on the top line, and then the bottom line will be find Los Angeles. 790 00:52:17.290 --> 00:52:19.630 So it kind of reverses it forwards and backwards. 791 00:52:20.170 --> 00:52:21.150 The second thing 792 00:52:21.530 --> 00:52:25.309 is you want to so that's the title of the page. That's what you see here. 793 00:52:25.930 --> 00:52:31.470 Now we want to do what Google sees behind the scenes is down here in the page meta title. 794 00:52:32.355 --> 00:52:35.795 So this is where we were seeing news, reviews, and information. 795 00:52:35.795 --> 00:52:38.675 So we might want to just repeat one of these. Find Los Angeles. 796 00:52:38.675 --> 00:52:41.175 So this is where you can kind of put Los Angeles, 797 00:52:42.675 --> 00:52:43.655 a couple times. 798 00:52:45.099 --> 00:52:45.760 And then 799 00:52:47.180 --> 00:52:49.920 - So and for example, one so I filter. 800 00:52:50.060 --> 00:52:57.520 So it tells them if it the pool's got a hotel the hotel has a pool or if it's pet friendly or all of those types of things. 801 00:52:57.635 --> 00:53:00.675 Can I do that state page specific if I have 802 00:53:01.395 --> 00:53:04.055 so can I go to a specific city? And 803 00:53:04.355 --> 00:53:10.055 when you did that, when you went to the SEO, was that just for Los Angeles, or did it affect all the pages? 804 00:53:10.250 --> 00:53:15.210 - It did all the city pages. So, again, you have, like, 45 templates. This is your city one. 805 00:53:15.210 --> 00:53:16.670 So let's go to New York. 806 00:53:17.210 --> 00:53:19.530 I might think New York's a state. Let's see which one it does. 807 00:53:19.530 --> 00:53:24.510 So it's this is for the New York state. So let's do, what's for let's do Seattle. 808 00:53:24.809 --> 00:53:26.675 Is that how you spell Seattle? Yeah. 809 00:53:27.295 --> 00:53:31.635 Yep. So here we go. Find Seattle hotels, resorts, and vacation rentals. 810 00:53:31.775 --> 00:53:34.435 Hotels, resorts, and vacation rentals in Seattle. 811 00:53:35.135 --> 00:53:35.635 So 812 00:53:35.935 --> 00:53:37.315 that's really good. Now, 813 00:53:38.175 --> 00:53:38.915 the specialties, 814 00:53:40.400 --> 00:53:42.020 that's the subcategory. 815 00:53:44.480 --> 00:53:44.980 So 816 00:53:45.520 --> 00:53:47.620 - you can do like And - I do do that. 817 00:53:47.920 --> 00:53:49.620 - So here's your here's your 818 00:53:49.920 --> 00:53:51.060 hotels in Seattle. 819 00:53:52.305 --> 00:53:55.345 So you can do the same thing here. You can edit the SEO template. 820 00:53:55.345 --> 00:54:02.885 This one's template twenty two two nine, the other one was two two eight, and you can follow the same model to optimize your different templates. 821 00:54:02.945 --> 00:54:05.445 So this one is city plus 822 00:54:05.850 --> 00:54:10.670 category. Right? So that's what the template is for the any city search plus a category search. 823 00:54:11.370 --> 00:54:11.870 And 824 00:54:12.330 --> 00:54:13.870 we can go in here and 825 00:54:14.490 --> 00:54:18.010 you'll see two variables here. Now profession name, that's the category. 826 00:54:18.010 --> 00:54:20.330 Different than the profession from the general settings. 827 00:54:20.330 --> 00:54:23.785 Profession name is the category, and the city name. So 828 00:54:26.964 --> 00:54:27.865 you could do 829 00:54:28.484 --> 00:54:28.984 hotel 830 00:54:29.285 --> 00:54:30.744 in Los Angeles, 831 00:54:32.164 --> 00:54:36.825 and really the keyword is hotel here, so you don't need vacation rentals in this one. 832 00:54:38.410 --> 00:54:42.110 Right? Because you're it's already you're already targeting hotels. 833 00:54:43.290 --> 00:54:43.790 - Yep. 834 00:54:44.090 --> 00:54:53.375 - So yeah, you can just follow the same model, and you can what a good thing to do is go to your breadcrumbs, and click on different breadcrumbs, or click on the hotel here. 835 00:54:53.675 --> 00:54:56.335 Just click around your site and start editing 836 00:54:57.435 --> 00:54:58.895 the different SEO templates. 837 00:54:59.195 --> 00:55:00.815 So this is just hotel. So 838 00:55:01.115 --> 00:55:04.575 your main tagline is hotel, which isn't really helpful. You might wanna 839 00:55:05.670 --> 00:55:06.890 change that to 840 00:55:07.270 --> 00:55:08.890 find a hotel near you. 841 00:55:08.989 --> 00:55:14.390 You know, let's let's do that one together right now, and then and then we'll move on from this topic. 842 00:55:14.390 --> 00:55:16.250 But So we can do, 843 00:55:20.815 --> 00:55:22.035 and we save that. 844 00:55:24.015 --> 00:55:25.634 And then what you can do 845 00:55:27.535 --> 00:55:31.394 is in your in your SEO meta details, the title, 846 00:55:31.760 --> 00:55:33.300 you might wanna do like 847 00:55:33.760 --> 00:55:34.900 discount hotel. 848 00:55:36.319 --> 00:55:39.619 You could do and then just copy the service name. You could do 849 00:55:40.160 --> 00:55:41.220 hotel coupons, 850 00:55:42.240 --> 00:55:43.300 hotel deals. 851 00:55:44.319 --> 00:55:46.099 You could do last last 852 00:55:46.400 --> 00:55:46.900 minute 853 00:55:47.505 --> 00:55:48.005 hotel, 854 00:55:48.545 --> 00:55:51.765 and that is what that's what Google's gonna read 855 00:55:52.704 --> 00:55:55.345 behind the scenes. So let's just refresh this page. 856 00:55:55.345 --> 00:56:00.545 And again I love these SEO questions because, you know, the whole point of your site is to bring traffic to it. 857 00:56:00.545 --> 00:56:04.160 And let's just look at the so this is find a hotel near you. 858 00:56:04.940 --> 00:56:08.400 You could change it to find a top rated hotel near you. 859 00:56:09.180 --> 00:56:12.960 You know, even jazz it up a little bit. And then if we look at the, 860 00:56:14.835 --> 00:56:26.295 see now that the title that Google reads is discount hotel, hotel coupons, hotel deals, last minute hotel, and it'll do that for all your categories now just by editing one SEO template. 861 00:56:27.470 --> 00:56:30.290 - Okay. Is there a benefit to me to 862 00:56:30.910 --> 00:56:35.170 I know there's a way that I can shut off Google seeing my individual 863 00:56:35.630 --> 00:56:36.609 profile pages. 864 00:56:37.069 --> 00:56:41.170 Is there a benefit for me to do that for SEO and drop them only 865 00:56:41.545 --> 00:56:42.845 where they see everybody? 866 00:56:42.905 --> 00:56:49.405 So in for example, if they would have searched for the admiral fell in in a in a hotel, 867 00:56:50.025 --> 00:56:53.005 instead of going to that profile page, if they had found 868 00:56:53.880 --> 00:56:54.940 the deep link, 869 00:56:55.240 --> 00:57:01.819 would it be better for me to tell Google to not look at that deep link and always go to the, 870 00:57:03.480 --> 00:57:05.740 the location first, to the city? 871 00:57:06.195 --> 00:57:08.295 - Google likes structure and hierarchy, 872 00:57:09.155 --> 00:57:11.975 and as long as you don't have duplicate content, 873 00:57:12.515 --> 00:57:17.735 I don't think there's anything wrong with having a search results page and a specific listing page 874 00:57:18.930 --> 00:57:20.550 for for one of the locations. 875 00:57:21.650 --> 00:57:22.050 Okay. 876 00:57:22.050 --> 00:57:28.550 In fact, it better organizes your website because now Google has a way to drill down and find information, 877 00:57:29.570 --> 00:57:30.195 you know, 878 00:57:31.395 --> 00:57:35.575 based on the structure of the hierarchy of your site. And that's where a site map becomes handy. 879 00:57:36.675 --> 00:57:36.995 - Okay. 880 00:57:36.995 --> 00:57:42.035 And when we scroll down, so their about section, all of that information is being read by Google. 881 00:57:42.035 --> 00:57:46.910 - It's optimizing all that text, and Google can read and see all of that. Correct? - Yeah. 882 00:57:46.910 --> 00:57:48.930 Google can read everything on this page. 883 00:57:49.869 --> 00:57:53.250 - Awesome. Wonderful. Thank you. You guys are amazing. 884 00:57:53.390 --> 00:57:57.630 - I can't wait to do the video, to be honest with you. - Oh, thank you. Can't wait to see it, Cindy. 885 00:57:57.630 --> 00:57:59.569 - Thanks for your great questions. - Mhmm. 886 00:58:00.005 --> 00:58:00.505 - Blair. 887 00:58:01.205 --> 00:58:03.625 I'll go ahead and unmute your microphone. Blair? 888 00:58:04.725 --> 00:58:07.545 - Yes, sir. Can you hear me? Yeah. - Blair, how are you doing today? 889 00:58:08.325 --> 00:58:12.665 - Doing great, Jason. Thanks very much. - Alright. What's the question that you have for us today? 890 00:58:13.670 --> 00:58:15.530 - If you go to my, homepage, 891 00:58:16.390 --> 00:58:17.530 you'll see that, 892 00:58:17.910 --> 00:58:20.170 I have a featured artist of the day, 893 00:58:21.030 --> 00:58:21.930 that I, 894 00:58:22.470 --> 00:58:23.450 put in through 895 00:58:23.910 --> 00:58:25.770 your section dealing with custom, 896 00:58:26.390 --> 00:58:29.370 - homepage text. - Alright. What's, what's your website? 897 00:58:30.605 --> 00:58:32.944 - Called thestage.com. 898 00:58:34.525 --> 00:58:37.744 - Stage Com. Alright. Let's, zip on over to there. 899 00:58:38.125 --> 00:58:44.125 - Now I first tried every day we, post a featured artist, and I first did it with your, 900 00:58:45.369 --> 00:58:46.190 featured member, 901 00:58:46.650 --> 00:58:48.670 section, and it was really minimal. 902 00:58:49.369 --> 00:58:52.030 Obviously, we wanna make them stand out. 903 00:58:54.250 --> 00:58:56.410 - Okay. So thestage.com, 904 00:58:56.410 --> 00:58:57.255 very nice name. 905 00:58:58.214 --> 00:59:00.954 And okay. You've done a good job adding some 906 00:59:01.255 --> 00:59:02.714 custom content here, 907 00:59:03.255 --> 00:59:04.394 and you have today's 908 00:59:04.694 --> 00:59:06.075 featured artist here. 909 00:59:07.095 --> 00:59:08.315 - Correct. So, 910 00:59:09.255 --> 00:59:10.795 my question to you is, one, 911 00:59:11.575 --> 00:59:13.194 is there any way to, 912 00:59:14.030 --> 00:59:18.190 I I did this with cells and entering three different cells and then putting the, 913 00:59:19.310 --> 00:59:21.410 obviously, the picture, the text, the link, 914 00:59:21.950 --> 00:59:23.650 and then embedding the video, 915 00:59:25.470 --> 00:59:26.175 in there. 916 00:59:26.655 --> 00:59:30.675 But is there do you have any recommendations for making that stand out more? Or, 917 00:59:32.575 --> 00:59:37.075 yeah, when I'm looking at it, the videos, you know, not the same size as the picture. 918 00:59:37.695 --> 00:59:40.755 The other issue I had just so you know on a side note is, 919 00:59:41.319 --> 00:59:42.680 that once I embedded, 920 00:59:43.720 --> 00:59:44.220 the 921 00:59:44.520 --> 00:59:45.339 YouTube video, 922 00:59:45.960 --> 00:59:48.380 I was unable to go back into my 923 00:59:49.720 --> 00:59:50.220 page 924 00:59:50.520 --> 00:59:52.059 to actually edit it. 925 00:59:52.520 --> 00:59:54.945 I just get a hand when I go back. 926 00:59:55.665 --> 00:59:56.885 - Okay. Go back. 927 00:59:57.345 --> 01:00:02.325 Yeah. Sometimes when you're when you're using this to put a lot of text I mean, a lot of code, 928 01:00:02.945 --> 01:00:12.130 to to edit your your home page, as everyone can see this correlates to what you're seeing in here, what I would recommend doing is turning that into 929 01:00:12.590 --> 01:00:16.930 a custom widget, and then doing your your coding in the custom widget. 930 01:00:17.870 --> 01:00:23.410 And what I can do is I can put the elements in there for you real quick, and you can just update this 931 01:00:23.790 --> 01:00:24.530 over time. 932 01:00:24.945 --> 01:00:29.025 So let me create a custom widget, and I'll show you exactly what I mean. 933 01:00:29.585 --> 01:00:31.845 And we'll call it a featured member. 934 01:00:33.025 --> 01:00:34.725 Let me pop in your code here, 935 01:00:35.185 --> 01:00:35.685 and 936 01:00:36.625 --> 01:00:38.805 let me just do a little bit 937 01:00:40.240 --> 01:00:42.180 of coding for you real fast. 938 01:00:50.400 --> 01:00:50.900 Okay. 939 01:00:53.920 --> 01:00:57.625 - And while Jason is typing, I'll let you focus on that, Jason. 940 01:00:58.325 --> 01:01:00.665 What we've done here, and this does come up, is, 941 01:01:01.445 --> 01:01:04.105 he's trying Blair's trying to add a custom 942 01:01:04.805 --> 01:01:09.780 section to the home page. So what he's done is he's actually gone to the 943 01:01:10.260 --> 01:01:11.480 home page itself 944 01:01:12.100 --> 01:01:18.280 inside of the content edit pages section in the admin. So you're able to call custom code there. 945 01:01:18.340 --> 01:01:20.040 And in the design settings 946 01:01:20.580 --> 01:01:22.600 for the home page section order, 947 01:01:23.085 --> 01:01:26.945 one of the drop down options is to call the custom HTML 948 01:01:27.405 --> 01:01:28.865 from the homepage itself. 949 01:01:29.165 --> 01:01:33.984 So this is a great and easy way for you to have a custom homepage. We have some customers 950 01:01:34.365 --> 01:01:40.830 that use this entirely for their homepage. They don't use any of our design settings, and it's 100% 951 01:01:40.830 --> 01:01:43.810 being pulled from the custom HTML section 952 01:01:44.270 --> 01:01:45.150 of that homepage. 953 01:01:45.150 --> 01:01:50.885 So that's how they're able to get a really drastic look drastically different look than the template look. 954 01:01:51.345 --> 01:01:54.565 So so that's what he's doing here and I want to share that with everyone. 955 01:01:55.185 --> 01:01:58.545 - Yeah. And also, Patrick, I mean, I don't really know anything about coding. 956 01:01:58.545 --> 01:02:02.090 I just use the tools that were available to me. To 957 01:02:03.190 --> 01:02:04.630 - be editing. - I'll be honest. 958 01:02:04.630 --> 01:02:08.410 You did an amazing job with the with the tools that are that are there actually, 959 01:02:08.950 --> 01:02:12.070 so nice work with that. I'm just going to 960 01:02:15.375 --> 01:02:17.955 so this is, this is where she's from, 961 01:02:18.495 --> 01:02:18.995 Wensbury, 962 01:02:19.455 --> 01:02:19.955 England? 963 01:02:21.135 --> 01:02:22.355 - Correct. - Okay. 964 01:02:27.230 --> 01:02:31.329 - I promise you this will look nice and clean when it's done. We might wanna make some modifications, 965 01:02:31.790 --> 01:02:33.170 but, it should be 966 01:02:33.710 --> 01:02:35.150 should be good once it's done. 967 01:02:35.150 --> 01:02:40.130 And and I think you'll be able to actually come in here and and change the code 968 01:02:41.309 --> 01:02:42.290 when you're ready 969 01:02:44.645 --> 01:02:45.765 - yourself. Right. And, 970 01:02:46.085 --> 01:02:47.625 it'll be easy for me to, 971 01:02:48.245 --> 01:02:50.025 input a new artist every day? 972 01:02:50.645 --> 01:02:52.905 - Yes. Every day you you could do that. 973 01:02:54.085 --> 01:02:55.205 So let me just, 974 01:02:55.605 --> 01:02:57.385 yeah, you can definitely do that. 975 01:02:57.925 --> 01:03:00.290 I'm I'm just gonna do the baseline of the work here. 976 01:03:00.290 --> 01:03:02.790 You might want to pretty this up a little bit more, 977 01:03:03.090 --> 01:03:04.870 but, this will get you going. 978 01:03:07.810 --> 01:03:11.750 Probably gonna want to change some font sizes and colors, but besides that, 979 01:03:12.155 --> 01:03:13.055 I think you'll 980 01:03:13.674 --> 01:03:14.174 be 981 01:03:14.795 --> 01:03:16.015 you'll be good here. 982 01:03:17.755 --> 01:03:20.575 - And the kind of stuff that Jason is doing right now 983 01:03:20.954 --> 01:03:27.535 is something that our customers can do with a website edit session. So we talk a lot about the 984 01:03:27.869 --> 01:03:33.569 website audit session where we it's more of a strategy session and make sure all the website's set up properly. 985 01:03:34.190 --> 01:03:38.769 You can also book a website edit session. So this would be an an excellent example 986 01:03:39.230 --> 01:03:42.690 of wanting to get on a thirty minute call with someone at Brilliant Directories 987 01:03:43.095 --> 01:03:52.455 and have them go over your code real quickly and help you take the design just to a higher level, let's say, a nicer level using the bootstrap coding. 988 01:03:52.455 --> 01:04:04.270 So anybody that wants to have help with a landing page or getting something looking right, fixing some things that are not aligning correctly, changing the font, the colors, and so forth, embedding a video, 989 01:04:05.049 --> 01:04:08.349 booking a website edit session is a great solution. 990 01:04:09.849 --> 01:04:10.349 - Absolutely. 991 01:04:10.650 --> 01:04:14.315 So I just made a custom widget, and what we're gonna do is we're gonna do widget. 992 01:04:14.315 --> 01:04:17.275 Instead of doing the coding in here, I did the coding in a widget. 993 01:04:17.275 --> 01:04:19.855 So in here when you're editing your homepage, 994 01:04:20.315 --> 01:04:22.895 you just have to do widget equals featured member. 995 01:04:23.450 --> 01:04:27.390 And again, this is a dry run. I haven't even seen what it looks like. So 996 01:04:27.769 --> 01:04:29.630 we're obviously gonna want to customize 997 01:04:31.130 --> 01:04:32.269 some things here. 998 01:04:35.724 --> 01:04:39.185 Oh, looks like I have the picture twice there. Let's fix that. 999 01:04:42.925 --> 01:04:44.625 Nope. We don't need that twice. 1000 01:04:50.010 --> 01:04:51.550 And we can center everything. 1001 01:04:57.850 --> 01:05:01.230 - I assume what you're doing, Jason, is gonna convert, 1002 01:05:03.045 --> 01:05:05.545 better to the mobile devices than what I was doing. 1003 01:05:06.165 --> 01:05:08.665 - Yeah. So this will be mobile friendly now. 1004 01:05:10.484 --> 01:05:12.505 So it'll it'll be mobile friendly. 1005 01:05:13.765 --> 01:05:14.825 Let me just do 1006 01:05:15.660 --> 01:05:17.440 two more things for you here. 1007 01:05:19.260 --> 01:05:20.480 What might be better 1008 01:05:24.059 --> 01:05:27.599 I'm just trying to think design wise might be what might be better for you. But 1009 01:05:29.454 --> 01:05:31.234 I can also do this for you. 1010 01:05:34.974 --> 01:05:38.434 And again, yeah, what Patrick said, I'm just doing a quick job here, but 1011 01:05:38.734 --> 01:05:40.015 what Patrick said is best. 1012 01:05:40.015 --> 01:05:43.740 If you wanted to schedule a website edit session or, you know, something like that, 1013 01:05:44.220 --> 01:05:48.400 then our team can really get in there and make sure you get the aesthetic that you're looking for 1014 01:05:48.700 --> 01:05:51.600 with your with this with something like this. 1015 01:05:54.940 --> 01:05:59.965 And so we have the three columns here now. It looks like the YouTube video is kind of stretching 1016 01:06:00.505 --> 01:06:03.405 here. I can see why the width and the height. 1017 01:06:04.505 --> 01:06:06.125 Let's do a style. 1018 01:06:12.770 --> 01:06:15.589 Alright. And I'm gonna I'm just gonna leave it like this for now. 1019 01:06:17.890 --> 01:06:25.190 What I would recommend is kind of having our team go in there, and just kind of making this a little nicer, giving it a nice border for you. 1020 01:06:27.444 --> 01:06:31.444 I'll I'll take a look at this. I'm gonna I'm gonna just bookmark this. I know exactly what to do. 1021 01:06:31.444 --> 01:06:35.145 I just need, like, one more minute, but I want to get to some other questions in the meantime. 1022 01:06:36.005 --> 01:06:38.265 So let me, let me just make 1023 01:06:39.410 --> 01:06:41.330 a note of your of your site here. 1024 01:06:41.330 --> 01:06:47.670 I'll keep the tab open, but I'll get that looking pretty for you, and then you can, you can use that week after week or day after day. 1025 01:06:48.530 --> 01:06:51.410 - Great. Thank you so much. I really appreciate it. - You're very welcome. 1026 01:06:51.410 --> 01:06:54.615 It just takes a little subjective opinion to get it looking right. Alright. 1027 01:06:55.095 --> 01:06:59.755 Great question there. So yeah. A lot of people ask do you have access to your source code? 1028 01:07:00.295 --> 01:07:02.535 You absolutely have access to your source code. 1029 01:07:02.535 --> 01:07:06.875 You can edit anything anywhere you want on the front end of your website for the most part. 1030 01:07:07.415 --> 01:07:10.430 So yeah. Definitely you can do that. Alright. Well, 1031 01:07:10.730 --> 01:07:12.829 I think that ends webinar Wednesday 1032 01:07:13.130 --> 01:07:14.030 for today. 1033 01:07:15.849 --> 01:07:18.990 Before it's gone get the reply to member reviews, 1034 01:07:19.690 --> 01:07:20.730 $75. 1035 01:07:20.730 --> 01:07:25.305 Your members can now respond to reviews, creates great content on your website. 1036 01:07:25.305 --> 01:07:27.545 Go to brilliantdirectories.com 1037 01:07:27.545 --> 01:07:28.045 forward 1038 01:07:28.425 --> 01:07:29.085 slash promo, 1039 01:07:29.705 --> 01:07:31.565 and the contest of the week, 1040 01:07:32.345 --> 01:07:38.925 just create a sixty second video about why you chose Brilliant Directories, what your website does, and any tips for new users, 1041 01:07:39.430 --> 01:07:43.190 and you can email that to reviews@brilliantdirectories.com. 1042 01:07:43.190 --> 01:07:45.450 Pat and I will be choosing our favorite 1043 01:07:45.990 --> 01:07:56.135 video, and the winner will receive a one hour website audit review with Patrick Brunell to set up your site, make sure it's market ready, and working as it should. 1044 01:07:56.515 --> 01:08:00.515 So as always, we will catch you next week. Thank you for joining us today. 1045 01:08:00.515 --> 01:08:05.335 - It was great being with you guys. - Thank you very much. See you guys soon. - Take care. Bye bye.