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Welcome, everyone. My name

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is Calvin

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from Sinclair. I have with me here CarolinaYork

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who has been with us for for several years.

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She is a business mentor

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in Denmark, is doing great she started out doing teaching women how to carry babies in these slings.

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And now she is, like, she started out before that as a journalist.

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But now she's trans transitioning through that and and her entire business is around helping other particularly women.

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Is that correct?

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- Yeah. Particularly
- Yeah.

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Create a business kind of life that they love without working overworking themselves so that they can be mothers and, you know, how to life.

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Besides in business. Is that? Doing your doing your justice?

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- Yeah. It it's exactly it. Yeah. Great. I'm glad that you actually caught that.

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You set up done something right.

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Yes.

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- I have caught that. Very clearly, actually.

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Very clearly. I think you'll be doing a lot of things right.

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So would you tell us like would you tell us a little bit more about your journey and how you got to this place and and what it is that you're doing?

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Today?

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- Yeah.

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Well,

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when I I had this baby wearing school teaching mothers to carry their their child in the sling.

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I found out that what I really like to do was to

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work with the women and and actually to build the business.

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I thought that the build business building part was really fun. And

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and also like the

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the the mindset part because that's been a part of my personal journeys really

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going from a leader from a week victim to a leader in my life. Mhmm.

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And and I like to to support people other people doing that as well.

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And,

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Simpler has been with me

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almost the entire journey.

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From when I started out, doing things the right way when I started out really taking my business building seriously and and getting help and mentors and stuff like that.

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I think the part about getting mentors, you know, hire people that have walked the walk that I want to walk myself -- Mhmm.

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- --
- has been a big part of my success.

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So I went from

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the baby bearing school, went from 0 to

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around

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10 k a month within a year and a half.

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And I was actually doing that part time, but I could live over after a year and a half. Right.

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- It's 10 k.
- And the business
- 10 10000

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dollar

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- a month.
- Yeah. Yeah. Yeah. Exactly.
- And you're based in Denmark.

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- I'm I'm I'm sorry
- for that. Yes. I remember to mention that.
- Yes. Yeah. Yes. I'm based on them.

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I have I actually do have customers from other other countries as well, but the Scandinavian countries.

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- Is your teaching school primarily or only in Danish, or are you doing stuff in English as well?

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- It is in Danish now, but I do have plans to to do it in in

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- English and not maybe in the beginning for next year or later this year.
- Alright. Cool. Alright.

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I'm sorry. Go ahead.

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- It's fine.

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And around a year ago,

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I I knew that I had to

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take my business to a a new level. I really feel compelled

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to to juice myself

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more in my experience, more in my business. And I was a bit told if I should

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go with the business building or the mindset stuff.

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And I actually started out with the mindset stuff, went to business building.

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And now I'm back at a place where the mindset stuff and the healing and and all the inner stuff stuff is actually

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- becoming a bigger part of my business as well.
- Right.

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- But this part of my business, I've went from 0 to

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Just a little less than 40 pays 40000

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k a month

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- in a year.
- Mhmm.

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Cool.

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- So so when you're saying the the mindset and the healing and those things, is that still like you're where you're helping with people with is their business or
- are you helping people with their lives in general?

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I'm still helping them build the business, but I've just found out that I help people better when I actually

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work with the inner stuff a lot more. Yes.

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Because people have so many blogs and mindset stuff going on. Yes.

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- So when I work with that as well, they kind of move faster. Yep. Yeah. Yeah. Yeah.
- Yeah. Yeah.

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I remember seeing this this hierarchy, like, in it's from

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what's his name? The Emith

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Do you know who I'm talking about? Michael Michael Gerber.

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He's like a big, a big, bustling author here in, like, in the entrepreneurial space, and he has this this hierarchy if you can work in your business, meaning like you're actually doing whatever the work it is, you're designing, you're coding, whatever you can work

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on your business

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or

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and then I'd like to I'd like to add you can work on yourself.

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Right? So working on your business is hiring and processes and systems and things like that.

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And, like, working on yourself is is the highest impact of work that you can do.

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- Yeah. Exactly.
- Yeah.

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- Wonderful. And the
- and the interesting thing for me is that

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starting to take my business really serious and and integrate my passion as well.

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Started with my kids. Mhmm. And I always say that kids and having a business. It's like the 2

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biggest

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do you say cats in the states or in Catalysts. Catalysts.

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Catalysts.

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For for personal development. Yeah. I mean, it's insane

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what it can make you

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do basically. Yes.

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Because you really need to look at your self to grow in your in in being a parent and and in having a business.

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- Yes. Which is also
- a type of baby.

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Yeah. Yeah. Some personal development through parenting and entrepreneurship,

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and ideally together

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at the same time. Yeah. Yeah. Yeah.

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I'd like I see that to, like, you know, parenting becoming a parent is a is a huge catalyst for

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starting out in business.

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People discover that they weren't really happy in the jobs that they were and, like, they they get to have this break, and now they realize that they really wanna do something else with their lives.

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In surprise of their kids too.

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So so tell me a little bit more about that.

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You say when you you said a couple times when you started to take your business seriously getting mentors and you mentioned also

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signing up for a simpler and that same breath.

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So what was that what was that shift like and and what happened and and how did you

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put that into

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- Yeah. It's so funny because I really don't remember

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what

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shifted me. I mean, I don't remember the day or or the mindset,

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but I just remember me started

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starting

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building

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the baby rang school.

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And in that process, I started, you know, being interested in, okay, if I can do email marketing, sending

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sending out newsletters and and using social media and all that stuff.

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I mean, I hadn't been doing that at all. I mean, as in at all.

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I'd been blocking for a few years, though. Mhmm.

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Oh, actually, now remember and I remember now because

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- I was on a brand building retreat with the Danish woman
- -- Mhmm.

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- --
- when I was pregnant with my first child.
- Mhmm.

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- And and she said to me, Nadia, you just have to start blogging.

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And I don't care what you blog about. Just start blogging about your life. Mhmm.

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And I'm sure you're going to to work with people

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on how to to kind of build their life when when being a family and and she was, you know, she just saw something in my self that I didn't see at the time.

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At that time, I was just working as a journalist.

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And I think that was

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the beginning of me

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being interested

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in in business in another way and building that business that way. Mhmm. So

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yeah.

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Yeah. That was the beginning, definitely.

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So I think it's it's also about, you know,

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starting to look at the business building part as as an area,

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a serious area that you actually need tools. Right.

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In most people, they they they a lot of the women I work with they spend a lot of money getting really great at what they do.

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I mean, if they are a therapist that get they they become AAAA shallow coach and then they take, you know -- Mhmm.

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-- they go to do the work with buying KD and and they do all this stuff. Yep.

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But they don't invest in their business and in the business building part and looking and how can I do this -- Yeah?

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- --
- even though it's in a process as well, but but investing in that and singing seriously.

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And that was what I begun to do at that time. Right.

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- Yeah. Again, Michael Gerber calls it the entrepreneurial seizure

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as in you -- Yeah.

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-- you love writing so much you just, like, right and right and right, but you never figure out, like, alright, how do I what's the structure that I need to put around this so that it actually brings me somewhere?

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- So but
- so -- Yeah.
- -- but like a lot of people don't ever make that step.

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So you I mean, apart from realizing you kinda had to, they're like, was it the kids that that that made you actually

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fight that bullet and and and and discover your passion for it?

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- Yeah. Sorry. I'm a little distracted. I have a deer running in front of my window. Okay.

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It's very

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scenic.

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Fantastic.

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Sorry.

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I think my kids were a

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very big factor.

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I didn't work that hard before having kids because I was in Denmark being a journalist isn't

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the prizes, the freelance prizes are actually pretty good. Good.

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So it didn't struggle that bad. But

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still, I just realized it wasn't possible for me to have the life I wanted if I continued doing what I did.

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Right?

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Because it didn't make a lot of money, but my husband made at that time, he made a lot of money, so it was possible.

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But he also wanted to

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- to have his own company.
- Mhmm.

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- And we didn't want our kids to to be in kindergarten not in kindergarten. It's called

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day care. Yeah. Yeah. And day care, like, the whole day for 7 morning until

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5 afternoon, which isn't uncommon in Denmark.

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So we just wanted to have another live. So it was also about designing

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a lifestyle that fitted.

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Fit me and my husband.

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- Alright. Cool. So tell me so so how did you actually come across in Clara?

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- That is so funny because I've really been thinking about that, and I'm not

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really sure. I think

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I think it might be because I went on a actually on a business course called business boot camp, which was -- Yes.

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-- pretty huge in them. Yeah. And and the

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people running that new you. Right. And I

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I download you you had a a books a book for entrepreneurs.

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- Mhmm. Yes.

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- And I and I read that.

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And I think that was the beginning. And I just

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when I

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began the baby wearing school, I just

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felt that I wanted I mean, it just it made sense for me to to use a simpler. Mhmm.

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It made sense for me to to have a place place where I could put content and a place where I can have my newsletter and a place where I could

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have all the things together. I think

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I just

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I like all kind of processes that kind of save me time.

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And I think that was 1 of songs in Playo, basically.

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It would save me time, and it has and it does every day here.

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- Wonderful.

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Alright.

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So so what happened I forgot to to to pre frame this upfront, but what what happened recently was that you actually switched away Zuclaro,

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which which burned me no end because

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because

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up until that point, I had

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0

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people who who left Sunflower for something else.

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- Mhmm.

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- I
- only I've only had the people who left Sunflower because they never got their business off the ground.

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You know, that happens, you've you've you've

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you

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know, you wanna do this, but you realize it takes more work than you thought or whatever for whatever reason you give up.

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So obviously, you're not gonna keep some clearer in that case.

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But but for everybody who's met who'd managed to build a a sustainable business, I'd never ever lost a customer.

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And so you were the first 1 to actually to to leave, and and you

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you went to Infusionsoft.

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And so it was really, really bummed because you because you destroyed my statistic, but

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just to

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kinda break the suspension suspense here. What happened?

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What ended up happening was that you returned,

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which -- Yeah. -- me double half. Be.

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So

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so tell me a little bit.

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What what was it that prompted you to start looking for alternatives in the first place?

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- I didn't look for alternatives

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because I I was actually certified

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with some people.

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But I was an American mastermind at that time and everybody there

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used Infusionsoft.

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Mhmm. And my mentor said that

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using

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fusion stuff would be really great to to take my business to the next step to to kind of automate even more processes

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and and,

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yeah,

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do things tomorrow. He he didn't know some player.

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I was kind of trying to explain that some player actually did a lot of the stuff as well, but I mean

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yeah. So but Infusionsub

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have

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has all the the tech and going on that you can act it track a lot more and and tag a lot of things.

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So that was the part that I was intrigued by and and made me shift and do the shift.

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Even though that the expense of

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starting out with Infusionsoft is quite big.

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They have kind of a startup program, which is, I think, it's about 3000 dollars that you need to pay upfront.

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- And that is, like, does that then cover you for a year? Is that just to start?

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- No. That's just to start.

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The the monthly cost isn't that bad, but but it's because they have, like, coaching package and and it's it's just

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00:14:32.323 --> 00:14:37.341
you need to buy it. It's not an option. Okay. Because infused in soft is very complicated.

231
00:14:37.760 --> 00:14:38.130
Mhmm.

232
00:14:39.369 --> 00:14:40.949
I'm I'm kind of a techie.

233
00:14:41.688 --> 00:14:46.346
Technic stuff is is quite easy for me to understand. And if you do stuff wasn't that bad,

234
00:14:48.165 --> 00:14:50.144
But what happened was that

235
00:14:51.483 --> 00:14:57.820
they don't really have a lot of clients from Denmark. Our Europe general is my

236
00:14:58.229 --> 00:14:58.729
believe.

237
00:15:00.069 --> 00:15:01.528
That wasn't what they said.

238
00:15:02.947 --> 00:15:08.024
And when I needed to set up the whole merchant account stuff, you know,

239
00:15:08.644 --> 00:15:12.302
getting people to actually pay versus not. No.

240
00:15:13.002 --> 00:15:15.460
Yeah. Nobody was able to help us.

241
00:15:16.699 --> 00:15:18.558
I have I have a project manager

242
00:15:20.257 --> 00:15:20.757
who

243
00:15:21.137 --> 00:15:24.695
email a lot of people in Infusionsoft and then they're She was

244
00:15:25.034 --> 00:15:32.271
sent to another person, and then he was on vacation, and then he got back to her, and then he really wasn't the person who could help her.

245
00:15:32.271 --> 00:15:33.480
And we were just, you know,

246
00:15:34.439 --> 00:15:36.918
- thrown around the system a lot.
- Oh, okay.

247
00:15:36.918 --> 00:15:41.376
- And it and wasn't I mean, it was only for a few weeks, but for me,

248
00:15:42.454 --> 00:15:47.032
time is a is a huge factor. Mhmm. And for me spending

249
00:15:47.452 --> 00:15:50.349
- a lot of time getting to know a new system
- --
- Mhmm.

250
00:15:50.349 --> 00:15:54.967
- --
- when I actually do have a system that I'm satisfied with with, and then

251
00:15:55.586 --> 00:15:58.085
a customer service that really doesn't

252
00:15:58.584 --> 00:15:59.724
get back to me. Mhmm.

253
00:15:59.863 --> 00:16:06.359
I mean, the thing that I love about support is that when I have a question, I get an answer with an like 24 hours or so.

254
00:16:06.359 --> 00:16:06.859
Mhmm.

255
00:16:07.878 --> 00:16:11.377
And and when I have a suggestion of improvement

256
00:16:12.384 --> 00:16:16.622
you get back to us. And and you say, okay, that sounds really great. I'll work on that.

257
00:16:16.622 --> 00:16:19.601
I mean, and and and the system has improved

258
00:16:20.220 --> 00:16:20.720
greatly.

259
00:16:21.639 --> 00:16:24.418
With in in the few years I've been with you. So

260
00:16:26.157 --> 00:16:27.657
- so, like, I know Thanks.

261
00:16:28.445 --> 00:16:32.703
I just wanted to back up a little bit because, like so the comparisons is, like,

262
00:16:33.882 --> 00:16:35.062
Sinclair is, like,

263
00:16:35.460 --> 00:16:48.053
in a way more integrated, but Infusionsoft has more in terms of you can, like, tag people and and segment out based on whether they click something or open something and then you do something different.

264
00:16:48.053 --> 00:16:50.872
- Yeah.
- So you can yeah. You can kind of automate

265
00:16:51.611 --> 00:16:54.200
processes even more. So if

266
00:16:54.859 --> 00:16:57.678
if I have auto respond to series when people

267
00:16:58.577 --> 00:17:00.545
opt in for my newsletter. Right?

268
00:17:01.704 --> 00:17:03.643
I can track if people

269
00:17:05.182 --> 00:17:10.789
- actually see the videos. I've email them.
- Alright.
- So I can just have

270
00:17:11.128 --> 00:17:14.187
a sequence of emails going to all the people

271
00:17:14.855 --> 00:17:22.731
who clicked all of them, and then I can have a sequence for people who only click the first 1, and then I can have the sequence, and I can have all that automated.

272
00:17:22.871 --> 00:17:26.318
- Right. So don't when I I've tested it up,
- it works. Right. Right. Yeah.

273
00:17:26.318 --> 00:17:32.016
And that was all you're you're thinking in order to grow your business, you needed to start automating more things like that like that.

274
00:17:32.355 --> 00:17:34.294
Yeah. And then you realized,

275
00:17:34.674 --> 00:17:35.653
sure. But

276
00:17:37.152 --> 00:17:41.930
it was, like, it was more complicated and the service customer service was really there to support it and

277
00:17:42.300 --> 00:17:44.818
- it wasn't worth it.
- Yeah. And and and it's yeah.

278
00:17:44.818 --> 00:17:49.516
And and and there was still I mean, and and is and and and and the fusion soft is very complicated.

279
00:17:49.736 --> 00:17:53.773
And and the dough I mean, they don't tell you otherwise because it is. Mhmm.

280
00:17:54.313 --> 00:17:58.451
And what I like about supplier is that is actually simple to use.

281
00:17:59.399 --> 00:18:03.757
It's very easy when when I have a group of people buying a workshop on event.

282
00:18:03.757 --> 00:18:07.176
It's very easy just to to write them. Mhmm.

283
00:18:07.534 --> 00:18:11.713
In Infusionsoft, you had a lot of technical notes, so it's way more complicated.

284
00:18:11.852 --> 00:18:15.511
Most people are not able to use Infusionsoft themselves. They have

285
00:18:15.929 --> 00:18:18.388
assistance who are specialized in Infusionsoft,

286
00:18:19.648 --> 00:18:21.107
which is fine. I mean,

287
00:18:22.326 --> 00:18:27.574
that's not the issue. But the issue is that the customer service came short for me. Right.

288
00:18:28.473 --> 00:18:29.853
And and when I actually

289
00:18:31.991 --> 00:18:38.297
I tried to get out of it, And we agreed that I should, you know, stop my engagement with them.

290
00:18:38.757 --> 00:18:39.257
And

291
00:18:39.876 --> 00:18:41.576
and they sent me off to

292
00:18:42.424 --> 00:18:46.283
I don't know what exactly it's called, but it's it's kind of like customer service.

293
00:18:48.101 --> 00:18:48.601
Loyalty

294
00:18:49.141 --> 00:18:50.201
something. Yeah.

295
00:18:51.789 --> 00:18:54.668
But it took them 2 months to get back to me.

296
00:18:54.668 --> 00:18:58.526
And for those 2 months, they kept on withdrawing money from my account.

297
00:18:58.986 --> 00:19:00.765
Oh. And I think I said about

298
00:19:01.094 --> 00:19:02.234
25 emails

299
00:19:02.934 --> 00:19:05.872
to the 2 people I had contact with during

300
00:19:06.572 --> 00:19:08.191
the few weeks I was with them.

301
00:19:08.819 --> 00:19:10.379
And nothing really happened.

302
00:19:10.379 --> 00:19:17.275
I mean, it took a lot of time and the person who has gotten back to me is is he's very sweet and very nice and I got all my money back and

303
00:19:17.764 --> 00:19:18.904
and and he's

304
00:19:19.324 --> 00:19:24.262
really sorry for what has happened. But for me, it is just so important that

305
00:19:25.219 --> 00:19:29.617
I feel whenever something is not working, that the support is just there.

306
00:19:29.617 --> 00:19:32.676
I don't want to engage with a big company.

307
00:19:33.015 --> 00:19:37.452
Where I don't feel that. I know the people and and where where it feels very distant.

308
00:19:37.452 --> 00:19:39.432
And what that is what happened with Infusionsoft.

309
00:19:39.891 --> 00:19:42.030
- Right.
- Yeah. Basically.
- Yeah.

310
00:19:43.639 --> 00:19:45.358
Cool. Yeah. So

311
00:19:46.078 --> 00:19:50.576
yeah. It's also like, you also mentioned about, like, Denmark clearly. So I'm from Denmark.

312
00:19:50.675 --> 00:19:55.152
You're from Denmark, some plural started in Denmark. That's that's what we grew out of.

313
00:19:55.152 --> 00:19:56.852
So so, naturally, we're

314
00:19:57.920 --> 00:19:59.119
way more known there.

315
00:19:59.119 --> 00:20:04.297
And I've I've I discovered too, like, in this in this market, so I'm in New York now. Over here,

316
00:20:05.484 --> 00:20:08.983
like, the the the the kind of standard recommendation

317
00:20:09.323 --> 00:20:11.542
usually is, like, you need Infusionsoft,

318
00:20:11.881 --> 00:20:12.541
for example.

319
00:20:12.830 --> 00:20:18.567
And and no one's heard of Sombrero, but we're gonna we're gonna we're gonna try and change that.

320
00:20:19.586 --> 00:20:21.086
Yeah. Of course. Yes.

321
00:20:22.724 --> 00:20:25.083
So yeah. So you you chose this with she's back.

322
00:20:25.083 --> 00:20:31.100
- Those, like, the the the customer support was I
- mean, was that the only thing or was that more that that made you

323
00:20:32.549 --> 00:20:38.966
I I could also see that I really needed to invest a lot of time in in getting this

324
00:20:39.385 --> 00:20:42.343
up and running to to to kind of shift it.

325
00:20:42.343 --> 00:20:47.681
And and because it's a clear, all of it is a kind of integrator. So I need a lot of add ons to

326
00:20:48.130 --> 00:20:51.068
to have spaces for my content. And

327
00:20:52.447 --> 00:20:54.307
and in general, it just seemed

328
00:20:54.966 --> 00:20:55.906
very allwhelming

329
00:20:57.084 --> 00:20:58.344
very big. And

330
00:21:00.603 --> 00:21:02.022
when I look at it now,

331
00:21:02.482 --> 00:21:03.741
well, yes, Infusionsoft

332
00:21:04.161 --> 00:21:05.431
can track more, but

333
00:21:06.040 --> 00:21:07.699
I also believe that,

334
00:21:08.398 --> 00:21:10.778
for instance, when I write a text

335
00:21:11.237 --> 00:21:13.256
like a sales page or something,

336
00:21:13.676 --> 00:21:18.503
the words are real in total. But the MST behind is even more important. Right.

337
00:21:19.403 --> 00:21:20.862
So, I mean, Infusionsoft,

338
00:21:21.242 --> 00:21:23.970
it's awesome, and and it can all

339
00:21:24.609 --> 00:21:26.069
source of techy stuff.

340
00:21:26.848 --> 00:21:32.215
But basically, all comes down to me relating to my customer. And I can do that

341
00:21:33.494 --> 00:21:37.712
- very great, and and I can do that with a player.
- Right.
- And I can still

342
00:21:38.132 --> 00:21:41.250
track a lot of stuff and and and it makes my life easier.

343
00:21:41.250 --> 00:21:48.447
And and what I at that time, anyways, if you solve it, it made my life harder. Right.

344
00:21:48.706 --> 00:21:52.594
- That's a really
- interesting point because I that's that's some of the things 1 of the things.

345
00:21:52.594 --> 00:21:55.413
Like, when I when I originally created Simparo,

346
00:21:55.912 --> 00:21:58.371
1 of my experiences were

347
00:21:59.229 --> 00:22:00.529
specifically with

348
00:22:01.108 --> 00:22:03.807
some of these American online marketing people

349
00:22:04.467 --> 00:22:08.125
who were using Infusionsoft. And a lot of it was was kinda

350
00:22:09.784 --> 00:22:12.583
Like, as a as a customer experience, not very great.

351
00:22:12.583 --> 00:22:23.597
Like, there are simple things like, you know, they would charge your card without letting you know owe without, you know, you sending you some kind of tax receipt or invoice so that you had something for your accounting, your files.

352
00:22:23.597 --> 00:22:28.733
So every time you know, I have to, like, punch down someone's customer service in order to get that.

353
00:22:28.733 --> 00:22:30.092
It was just, like, super painful.

354
00:22:30.092 --> 00:22:39.247
So that's 1 of the things that I built into Simparo is that we'll it will never charge anyone without emailing them an invoice right away or a receipt so they have it for their files.

355
00:22:39.247 --> 00:22:44.934
And so they know they've been charged instead of, like, discovering it 6 months after that they've been charged every month.

356
00:22:45.074 --> 00:22:46.313
- Those kinds of things. Yeah.

357
00:22:46.313 --> 00:22:52.210
And I think that's that's another American things because because I've actually experienced that with a lot of programs.

358
00:22:52.420 --> 00:22:56.358
Yeah. Actually, I I experienced it with instant sales seminar. I didn't

359
00:22:56.977 --> 00:23:00.236
kind of realize it, but I've paid for it for 8 months without

360
00:23:01.085 --> 00:23:01.724
using it.

361
00:23:01.724 --> 00:23:07.382
But they they did pay me a lot of the money back when I realized it, but she never emailed me anything.

362
00:23:07.481 --> 00:23:10.300
- That's really that's
- a crime. That's, like, that should be illegal.

363
00:23:10.510 --> 00:23:13.988
To just charge people that are letting letting them know that. I think that's completely insane.

364
00:23:13.988 --> 00:23:14.488
Yeah.

365
00:23:15.467 --> 00:23:18.385
But also also, like I mean, there's a lot of this

366
00:23:18.985 --> 00:23:22.563
in Internet marketing, there's a lot of stuff that becomes really manipulative

367
00:23:23.662 --> 00:23:24.742
quickly. Right? Mhmm.

368
00:23:24.742 --> 00:23:32.237
Where where I remember actually in the in the early days of Simpara, we had this feature where the checkout form would be 2 screens.

369
00:23:32.237 --> 00:23:34.474
So the first would be your name and your email.

370
00:23:34.474 --> 00:23:38.152
And the second would be all the other stuff and the payment details and whatever.

371
00:23:38.152 --> 00:23:40.971
Because that was a way that, Susan, even if people

372
00:23:41.350 --> 00:23:46.247
ended up not buying. We had their information and we knew that they tried to purchase something.

373
00:23:46.507 --> 00:23:52.563
And then, you know, we would go back and say, hey, we can see that you tried to purchase and you and you never you never completed.

374
00:23:52.563 --> 00:23:53.063
And

375
00:23:55.161 --> 00:24:00.867
and the the feedback that we got from people when we did that was, like, they felt they felt that that was really eerie.

376
00:24:01.047 --> 00:24:03.694
They felt it really like -- Yeah. -- you know, what's going on here?

377
00:24:03.694 --> 00:24:07.532
Are you looking over my like, it was weird. It was, like, they failed intimidated by that.

378
00:24:07.532 --> 00:24:09.632
And so we we were, like, alright. We, you

379
00:24:10.011 --> 00:24:13.829
know, reverted that and and change that and and stuff doing that.

380
00:24:14.689 --> 00:24:18.347
I think, like, it's it's easy to get. I don't I'm not saying that

381
00:24:18.767 --> 00:24:24.644
you have to, but it's easy easy to go overboard and terms of implementing clever marketing strategies

382
00:24:25.383 --> 00:24:26.622
when really that's not

383
00:24:27.222 --> 00:24:28.882
it's not really what does

384
00:24:29.360 --> 00:24:33.618
what works and where what it's about. It like you said, it's like the energy

385
00:24:34.117 --> 00:24:41.623
behind things that you're the things that you're doing are gonna affect people way more and are gonna, you know, make them respond

386
00:24:41.962 --> 00:24:42.462
positively.

387
00:24:43.122 --> 00:24:49.278
It's gonna make it, you know, spread to other people and just like your, you know, your positive lives, if you will,

388
00:24:50.177 --> 00:24:52.195
are the ones that are carrying the the

389
00:24:53.434 --> 00:24:56.992
Exactly. Your business forward. Yeah. And so you don't -- Exactly.

390
00:24:56.992 --> 00:25:00.680
-- there's a lot of stuff that you don't need and because it's not really, like,

391
00:25:01.519 --> 00:25:03.678
like, for the stuff that Simpler doesn't do.

392
00:25:03.678 --> 00:25:11.274
It's in a sense that you could look at it as as doing you a favor because it means you're not wasting your time going down that particular rabbit hole

393
00:25:11.654 --> 00:25:13.753
when it really is about what it's about.

394
00:25:14.892 --> 00:25:15.912
- Yeah. Exactly.

395
00:25:16.550 --> 00:25:17.289
- I agree.

396
00:25:18.349 --> 00:25:20.488
Awesome. I love that. Yeah.

397
00:25:21.587 --> 00:25:22.847
Okay. So

398
00:25:23.786 --> 00:25:29.953
to you, what what will you say is something that like, what what makes simpler special based on what you've experienced?

399
00:25:34.539 --> 00:25:41.036
- Actually, what comes to mind is is is still the customer service, and and you know I am a big fan of your customer service.

400
00:25:43.035 --> 00:25:43.774
But besides,

401
00:25:44.474 --> 00:25:50.331
it's still that it's it's still that it's pretty simple to use even though that it it has grown

402
00:25:52.409 --> 00:25:53.269
way smarter.

403
00:25:53.368 --> 00:25:59.346
It's way way smarter now than it was just a year ago and 2 years ago, but it's still very simple to use and understand

404
00:26:01.194 --> 00:26:02.774
And it has a a very

405
00:26:03.193 --> 00:26:04.933
user friendly interface.

406
00:26:09.019 --> 00:26:09.519
And

407
00:26:10.019 --> 00:26:21.293
since employer, the science of true and self employer is oh, actually, III once I had a when when I had the baby wearing school, I had a web shop, which was in a particular system.

408
00:26:22.352 --> 00:26:25.091
So I also tried to sell my workshops

409
00:26:25.430 --> 00:26:27.519
through that web shop system

410
00:26:27.979 --> 00:26:28.999
because I sold

411
00:26:29.458 --> 00:26:31.637
- slings, you know, baby wearing slings
- -- Alright.

412
00:26:32.697 --> 00:26:35.875
- --
- the reps and and baby carriers and stuff.

413
00:26:36.305 --> 00:26:36.805
And

414
00:26:37.704 --> 00:26:38.844
and it was just

415
00:26:39.343 --> 00:26:40.323
such such a hassle.

416
00:26:40.343 --> 00:26:47.599
I needed to kind of then I needed to to kind of search in my system, which people bought that work up, and then I put

417
00:26:48.099 --> 00:26:53.836
all the 8 emails into my email system and and wrote them. And it was very

418
00:26:54.305 --> 00:26:56.484
complicated and it took a lot of steps.

419
00:26:57.103 --> 00:27:04.059
So with supplier, it's just, you know, I have all the products So I can just write, you know, all the people who

420
00:27:04.918 --> 00:27:07.697
has attended workshop a, and I can just

421
00:27:08.415 --> 00:27:18.419
If I'm doing workshop a once again, I can actually just do a auto responder series where I remind people that where it is, for instance, and after the workshop, I can

422
00:27:18.839 --> 00:27:24.456
have a call to action where I remind people to apply for a strategy session or whatever. Mhmm.

423
00:27:26.594 --> 00:27:30.772
So it's just yeah. That was a lot of things. That wasn't 1 thing.

424
00:27:31.831 --> 00:27:33.411
- That's alright. Sorry. That's good.

425
00:27:34.150 --> 00:27:35.370
That's good. It's yeah.

426
00:27:35.370 --> 00:27:40.587
I mean, it's also like, I'm I have started some thorough because I was doing teaching myself.

427
00:27:40.607 --> 00:27:48.913
I was doing online courses, teaching spirituality, and marketing times, renewals and all And so so and I'm still doing that business and still loving that business.

428
00:27:48.913 --> 00:27:52.012
So I feel simpler based on that. And I think that informs

429
00:27:52.500 --> 00:28:01.516
So, like, I I like the to, you know, do all these little neat tricks tricks and and tweaks that just make it a little more joyful

430
00:28:01.915 --> 00:28:07.612
and easier to use on a day to day basis because it's really built for that specific type of business.

431
00:28:08.352 --> 00:28:11.080
And also, like, we're we're still, like, tiny tiny.

432
00:28:11.080 --> 00:28:14.238
I don't know how big infusion is, but then they're huge compared to us.

433
00:28:14.238 --> 00:28:17.936
We're like we're 3 people at this point. Right? So I still

434
00:28:18.645 --> 00:28:21.104
see every single thing that it comes in

435
00:28:22.043 --> 00:28:25.430
through the support requests. I see everything. I keep an eye on it.

436
00:28:25.550 --> 00:28:30.248
And sometimes respond even though Christina now is doing the day to day support

437
00:28:30.987 --> 00:28:34.164
response. And then we have 1 developer in addition to me.

438
00:28:34.164 --> 00:28:39.582
So we're we're tiny, but we do our best to to respond to everything. And and and really, like

439
00:28:40.002 --> 00:28:41.741
like you said before, also implement

440
00:28:42.920 --> 00:28:44.999
things that that our customers suggest.

441
00:28:44.999 --> 00:28:50.795
That's in fact, this is like 1 of the big joys in my life is co creating this with people like you.

442
00:28:50.995 --> 00:28:57.772
Like, you you have great ideas and I I can see exactly how it fits into my vision and then we just go execute on it if we can.

443
00:28:59.279 --> 00:28:59.899
- Yeah. Yeah.

444
00:29:02.118 --> 00:29:02.618
- Cool.

445
00:29:03.717 --> 00:29:04.217
So

446
00:29:05.875 --> 00:29:11.572
In terms of the future, do you have, like, is there anything in particular that you would love to see in Zimblero in the future?

447
00:29:14.519 --> 00:29:17.178
- I would like to see some more

448
00:29:17.958 --> 00:29:19.097
tracking. Yeah.

449
00:29:19.317 --> 00:29:26.903
Not in in making it because I think as you just told me, you can you can get way too much and it's really not

450
00:29:27.282 --> 00:29:28.902
that that makes the difference

451
00:29:29.441 --> 00:29:29.941
difference.

452
00:29:31.570 --> 00:29:33.889
But I would like to be able to

453
00:29:36.288 --> 00:29:36.988
for instance,

454
00:29:37.847 --> 00:29:41.804
if if I have a lot of people who never open my emails.

455
00:29:42.983 --> 00:29:46.962
I want an easy way just to get them off my list, for instance.

456
00:29:48.670 --> 00:29:52.008
So that kind of tracking. Mhmm. So it can actually I would easier

457
00:29:52.548 --> 00:29:54.865
easier I I could fill through my email list.

458
00:29:56.024 --> 00:29:59.323
And for instance, if if people don't open

459
00:30:00.702 --> 00:30:02.600
the auto responder with my

460
00:30:03.600 --> 00:30:05.499
free report or my video.

461
00:30:05.559 --> 00:30:12.255
I would like just to have a sequence where I email them email it to them again for instance.

462
00:30:12.695 --> 00:30:15.914
Reminding them that they actually opted in for this. Right.

463
00:30:16.493 --> 00:30:17.473
Just, you know,

464
00:30:17.932 --> 00:30:22.060
not too complicated, but just small stuff like that would be really awesome. Yeah.

465
00:30:22.980 --> 00:30:25.458
- Okay. That I'd I'd
- say that's definitely on the road map.

466
00:30:25.458 --> 00:30:28.997
It's some it's definitely something that we're looking at and and or interested

467
00:30:29.416 --> 00:30:32.085
- in in doing looking into.
- Yeah.

468
00:30:35.143 --> 00:30:38.602
And to make it because I like, you know, the landing pages.

469
00:30:39.421 --> 00:30:40.561
I've I just had

470
00:30:41.100 --> 00:30:49.405
person helped me to to just adjust a a little about the visual stuff so I can actually make really beautiful learning pages now.

471
00:30:49.925 --> 00:30:51.984
So now I just need to put

472
00:30:53.363 --> 00:30:57.221
converting pixels into it. I'm not really sure if it's possible.

473
00:30:57.580 --> 00:30:59.319
- Oh, for the length of pages first.

474
00:31:00.378 --> 00:31:04.177
Oh, that. Okay. Yeah. Oh, a lot of yeah. So I think that should be possible.

475
00:31:04.177 --> 00:31:06.034
If not, let's let us we'll figure that out.

476
00:31:06.034 --> 00:31:08.773
That seems to be something a lot of people have asked about recently.

477
00:31:10.192 --> 00:31:12.691
So we'll we'll make that happen. Also, like,

478
00:31:13.231 --> 00:31:18.208
I'd love to hear to see a link to your landing pages than what you did to it to

479
00:31:19.307 --> 00:31:20.687
make it even more beautiful.

480
00:31:21.147 --> 00:31:24.834
And if there's something that we we can learn from that and implement generally.

481
00:31:25.294 --> 00:31:29.092
- I'd love to I'd love to see that.
- It's just actually it was just

482
00:31:29.811 --> 00:31:35.748
because I I like the the the base of it is just colors. So it matched my brand. Oh, basically.

483
00:31:36.007 --> 00:31:38.755
- Great.
- Yeah.
- So it's not that complicated.
- Okay. Yeah.

484
00:31:38.795 --> 00:31:42.613
And it's it's, again, something that we could make me we could make a little simpler

485
00:31:43.273 --> 00:31:45.532
maybe to change colors to your scheme. Alright.

486
00:31:46.151 --> 00:31:48.091
Cool. Anything else that comes to mind?

487
00:31:54.157 --> 00:31:54.797
No. No.

488
00:31:54.797 --> 00:32:01.263
- I think
- that's that's what I've been not missing because it's not something that you know, it does it's not annoying.

489
00:32:01.263 --> 00:32:06.480
It's just something that would be awesome that if if you can do well that way. Yeah. Cool.

490
00:32:07.719 --> 00:32:08.659
- Alright. So

491
00:32:09.159 --> 00:32:12.057
what would your recommendation be to someone who's considering

492
00:32:12.477 --> 00:32:17.464
choosing between Simparo and Infusionsoft? And why would you you know, why would you

493
00:32:18.124 --> 00:32:19.823
recommend what you recommend ending?

494
00:32:23.401 --> 00:32:27.658
- I think that they should really consider what their needs are.

495
00:32:29.277 --> 00:32:30.377
Do they want

496
00:32:32.904 --> 00:32:34.244
to be close

497
00:32:34.743 --> 00:32:39.681
to the the customer service. Do do they want, you know, fast response? Do they

498
00:32:43.209 --> 00:32:47.747
do they want to be able to use it themselves to understand what's happening?

499
00:32:48.326 --> 00:32:50.306
I mean, I think that Infusionsoft

500
00:32:51.265 --> 00:32:57.042
is definitely more advanced, but is also way more complicated and way more time consuming.

501
00:32:57.182 --> 00:33:00.850
Of course, you can have people handle it, but still it it is

502
00:33:01.370 --> 00:33:02.349
way more complicated.

503
00:33:03.648 --> 00:33:05.368
So I would still, you know

504
00:33:05.967 --> 00:33:07.726
because people don't know some clearer.

505
00:33:07.726 --> 00:33:16.560
So I would ask them really to look into it and have a talk with you or really look at your page and and see if it meet meets their needs.

506
00:33:18.399 --> 00:33:18.899
Yeah.

507
00:33:22.157 --> 00:33:22.657
- Yeah.

508
00:33:24.676 --> 00:33:25.975
- And that that

509
00:33:28.814 --> 00:33:33.711
Well, basically, simpler has made my life easier, and I didn't see that happening with Infusionsoft.

510
00:33:34.051 --> 00:33:40.237
And I think that that is what most entrepreneurs is out to do because they they want to save time.

511
00:33:40.377 --> 00:33:40.877
Right.

512
00:33:41.217 --> 00:33:45.094
Of course, they want to save money as well, but but time is still

513
00:33:45.854 --> 00:33:50.072
it's way more sensitive for me. I mean, I don't mind paying extra

514
00:33:50.771 --> 00:33:55.848
for basically anything. As long as it works. Right. You have to save some time.

515
00:33:55.848 --> 00:33:58.627
- Because for you, like, some so, like, in terms of cost,

516
00:33:59.126 --> 00:34:05.493
simplera starts at a hundred dollars a month whereas infusion starts of 300 or even more if you want the membership

517
00:34:06.073 --> 00:34:07.752
site feature included. Right?

518
00:34:07.752 --> 00:34:11.730
But you for you but then, like, the difference in pricing is that Simparo

519
00:34:12.390 --> 00:34:17.787
has it, you know, also you pay a percentage of your of your revenue starting at 2 percent and then falling.

520
00:34:17.787 --> 00:34:20.726
Right? So for you, it's actually more expensive to be in simplero.

521
00:34:21.934 --> 00:34:23.953
Yeah. Then then infusion.

522
00:34:25.373 --> 00:34:29.151
But for and you and still you prefer some flower, which makes me grateful.

523
00:34:30.859 --> 00:34:34.358
But for most people starting out, it would be they they would be way cheaper

524
00:34:35.017 --> 00:34:36.317
for them -- Yeah. -- on Simparro.

525
00:34:37.414 --> 00:34:40.633
- Yeah. And also a lot of people, they don't go with Infusionsoft

526
00:34:41.293 --> 00:34:45.171
due to this data packed package because it is the 300000

527
00:34:45.171 --> 00:34:47.230
dollars they need to put down

528
00:34:48.409 --> 00:34:50.548
300 And that's a big top up. Right.

529
00:34:51.047 --> 00:34:55.815
Oh, yeah. Sorry. 605000

530
00:34:55.815 --> 00:34:56.834
dollars. Yes.

531
00:34:57.694 --> 00:34:58.194
Yeah.

532
00:34:59.293 --> 00:35:02.391
- Yeah. Yeah.
- Only 3000. Yep.

533
00:35:02.830 --> 00:35:06.568
- I also feel like feel like a lot of people feel like they like,

534
00:35:07.028 --> 00:35:16.113
because they don't know what they need or what they're gonna need or, like, what's you know, and they so they wanna just make sure that they have, like, the most expensive, fancy,

535
00:35:16.452 --> 00:35:21.289
you know, so their future secure blah blah, whatnot. Kind of thing. And what you're saying is, like,

536
00:35:21.629 --> 00:35:23.928
this is, like, you don't need that. This is a

537
00:35:24.747 --> 00:35:25.687
a great choice.

538
00:35:26.935 --> 00:35:28.614
- It's gonna be cheaper here.
- Yeah.

539
00:35:28.614 --> 00:35:34.392
And look at it as as I mean, I look at it as it's the system that needs to just support you.

540
00:35:34.451 --> 00:35:38.059
- It it won't save your business. It won't make your business.
- Right.

541
00:35:38.059 --> 00:35:41.298
- But it will definitely support you. And it fuses itself.

542
00:35:41.298 --> 00:35:44.396
I mean, it can make a business out of a crappy business.

543
00:35:44.525 --> 00:35:52.062
- Anyways, I mean, you still
- need to
- have a proper you still need to work with the energy behind your words and and all that stuff.

544
00:35:52.201 --> 00:35:53.821
I mean yeah. Yeah.

545
00:35:54.130 --> 00:35:54.870
Yeah. Yeah.

546
00:35:54.930 --> 00:36:00.747
- That's what
- we tell people to is, like, it it has all everything that you need to build a really great business, Simclaro.

547
00:36:01.265 --> 00:36:05.923
And it doesn't and and it doesn't have, like, all this stuff that you don't really need.

548
00:36:06.502 --> 00:36:10.719
I mean, that's that's what we're trying to aim for. Just have everything you need.

549
00:36:10.719 --> 00:36:12.419
And, like, we have so many people

550
00:36:12.998 --> 00:36:15.257
with great great businesses like yours.

551
00:36:16.196 --> 00:36:24.692
So we know for a fact that it has everything that you could buy possibly the earth and not everything that you could possibly need, but everything that you actually do need to create a wonderful business.

552
00:36:24.692 --> 00:36:29.430
- And for for instance, the whole, you you know, I can host all my

553
00:36:29.770 --> 00:36:31.429
sound clips and my videos

554
00:36:31.808 --> 00:36:33.208
as simple as well -- Right.

555
00:36:33.208 --> 00:36:38.026
- --
- which makes it easy both to share content, but also if I just need to share

556
00:36:39.015 --> 00:36:40.194
sound clip or

557
00:36:40.774 --> 00:36:45.752
- recording or something, I can do that easily -- Mhmm.
- --
- without me needing to use

558
00:36:46.091 --> 00:36:46.591
Vimeo

559
00:36:48.540 --> 00:36:55.315
- any other system. So it can actually I I don't need to use anything but simply basic. Yeah.
- Yeah.

560
00:36:55.515 --> 00:36:58.334
- That's also something that we're aiming for.
- Yeah.

561
00:36:59.233 --> 00:37:00.453
Wonderful. Okay.

562
00:37:01.752 --> 00:37:04.010
- Alright. So to round this up,

563
00:37:04.850 --> 00:37:09.668
working people learn more about you and and what you do and and

564
00:37:10.167 --> 00:37:11.925
whether it's in Danish or in English,

565
00:37:12.645 --> 00:37:14.424
Where can they go to find out more?

566
00:37:16.283 --> 00:37:17.703
- I have a webpage,

567
00:37:18.642 --> 00:37:19.142
Caroline.

568
00:37:19.901 --> 00:37:23.519
- Bjork
- -- Alright. --
- dot com.
- Dot com.
- Is that an English?

569
00:37:25.178 --> 00:37:29.385
- It is in Danish.
- It's in Danish.
- Yep. Okay.
- We're gonna
- use Google Translates.

570
00:37:29.525 --> 00:37:34.662
- So if you're out
- there Yeah. And, actually, I do have American readers on my newsletter.

571
00:37:35.162 --> 00:37:37.581
Let just use a Google Translates to

572
00:37:38.110 --> 00:37:40.210
Because yeah. Because I have a

573
00:37:41.629 --> 00:37:47.885
I have a really good relationship with my tribe, and so I have people who who works to know what I write them and

574
00:37:48.344 --> 00:37:50.804
what I had to to create this relationship.

575
00:37:51.743 --> 00:37:52.523
So, yeah,

576
00:37:54.810 --> 00:37:58.169
- Yeah. I know. I mean, I've been following you for for a while here.

577
00:37:58.169 --> 00:38:02.307
For a distance, you've also worked. You've worked 1 of my 1 on 1 with my wife.

578
00:38:03.385 --> 00:38:06.884
So so we've been in each other's fears for a long time.

579
00:38:06.983 --> 00:38:10.840
And, like, what you've done over the past couple of years is just like, phenomenal.

580
00:38:10.940 --> 00:38:13.439
It's really it's been so great to see.

581
00:38:13.939 --> 00:38:14.439
And

582
00:38:14.778 --> 00:38:16.797
and especially, like, the way that you

583
00:38:17.515 --> 00:38:19.175
you've really managed to, like, empower

584
00:38:20.234 --> 00:38:24.412
other people in a way that that I love. Like, you're you're you're like

585
00:38:24.940 --> 00:38:27.759
totally sincere, you're totally, like, earnest,

586
00:38:29.018 --> 00:38:34.765
your your desire to to help people and and the fact, like, then the results that you create is is really great.

587
00:38:34.806 --> 00:38:35.585
Really amazing.

588
00:38:36.924 --> 00:38:38.584
- Thank you. Yeah. Thank you.

589
00:38:40.123 --> 00:38:44.751
Yeah. I think my webpage and I I'm also found on Facebook as well.

590
00:38:45.390 --> 00:38:47.250
It's Carolina, and then Bjorg

591
00:38:48.269 --> 00:38:53.286
- is an old with the 2 dots on top.
- Oh, you do that?
- But you probably can do that working.

592
00:38:54.715 --> 00:38:57.494
Yeah. You know, you can probably write it.

593
00:38:58.074 --> 00:39:00.733
- No. Is that
- in the URL on on Facebook?

594
00:39:01.152 --> 00:39:02.052
Or is it

595
00:39:02.841 --> 00:39:06.139
- or is
- it No. Of course, it's not it's not it's just

596
00:39:06.799 --> 00:39:11.395
facebook dot com slash Carolina burex. With a nest because someone

597
00:39:13.854 --> 00:39:16.872
- someone has the other 1 without this.
- Oh, boy.

598
00:39:17.410 --> 00:39:19.349
And we're just not using it.

599
00:39:20.889 --> 00:39:21.708
Shit. Okay.

600
00:39:22.288 --> 00:39:25.185
- Alright. I'll I'll answer the the Instagram profile.

601
00:39:25.885 --> 00:39:27.065
What oh, really?

602
00:39:27.444 --> 00:39:27.944
Shit.

603
00:39:28.883 --> 00:39:29.383
Yeah.

604
00:39:30.363 --> 00:39:32.182
- Bummer. I had there was this

605
00:39:34.260 --> 00:39:35.880
photographer, this is complete

606
00:39:36.219 --> 00:39:42.756
side note, but there's a photographer and or who's who changed his name to something that had, like, 0 Google hits and, like, 0

607
00:39:43.296 --> 00:39:46.334
anything so that he could be the only 1 with that name.

608
00:39:46.334 --> 00:39:49.953
Just he did it for SEO for for search engine purposes. Got

609
00:39:50.372 --> 00:39:52.100
- it.
- Yes. Oh, that's interesting.

610
00:39:52.520 --> 00:39:54.139
- I think
- it's cool. That's brilliant.

611
00:39:54.519 --> 00:39:58.746
Yeah. No numerology there. Just pure pure pure Google juice.

612
00:40:00.705 --> 00:40:02.844
- That sounds awesome.
- Yes. Yeah.

613
00:40:03.264 --> 00:40:04.203
Alright. Carolina,

614
00:40:04.663 --> 00:40:06.722
such a pleasure speaking with you today.

615
00:40:07.670 --> 00:40:09.130
- Thank you very very
- much.

616
00:40:10.469 --> 00:40:10.969
- Yeah.

617
00:40:11.468 --> 00:40:15.606
Are you gonna be like, is there a way for people to ask you questions about anything?

618
00:40:15.666 --> 00:40:21.623
- I don't wanna invade your your time.
- No. They they can definitely email me at hello -- Mhmm.

619
00:40:21.623 --> 00:40:23.282
-- then at

620
00:40:23.861 --> 00:40:24.951
kelana yaark

621
00:40:25.310 --> 00:40:26.570
dot com. Okay.

622
00:40:26.910 --> 00:40:27.410
They're

623
00:40:27.949 --> 00:40:32.767
very welcome to email me. If they have any questions regarding using superior or

624
00:40:33.785 --> 00:40:40.402
not anything else, but, you know, I didn't think that's relevant to my business. I was through yeah.

625
00:40:40.582 --> 00:40:43.930
- I was like, awesome.
- That's very very generous if Thank you very much.

626
00:40:44.470 --> 00:40:44.970
Alright.

627
00:40:45.389 --> 00:40:50.107
- Well, thank you. Have a wonderful evening. Thanks. In Denmark.
- You too. And we'll talk again soon.

628
00:40:50.107 --> 00:40:53.116
Thank you. Alright. Yeah. We will. Thank you. Bye bye.

