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Alright, guys. We'll get started,

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today.

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So I'll be your host and presenter today, as well as Patrick Burnell.

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Jason here, the cofounder here at Brilliant Directories.

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And, Pat, why don't you give a little hi de ho to everyone out there?

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Hi de ho everyone.

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I know you.

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Okay. Great.

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And again, if this is your first time joining us here on webinar Wednesday, we always recommend joining our LinkedIn group.

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You can go to brilliantdirectories.com/linkedin.

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It's a free group,

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and it's a great way to carry on discussions after the webinar is over

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about marketing, how the software works, and things like that.

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And you can also meet fellow directory owners there and have discussions with them as well.

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So always recommend joining

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our LinkedIn group.

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And for those of you joining us for the first time today, just to outline what the goal of webinar Wednesday is,

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I think we're almost in our

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third month of webinar Wednesday. I think they've been fantastic.

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We've answered

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hundreds and hundreds of questions

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throughout all the webinars,

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so that's

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really good.

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Everyone learns from everyone's questions, so they're always, you know, helpful for everyone.

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And it's really an opportunity to, you know, maybe you're stuck trying to figure something out and you can't figure out how to do it on the platform.

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So we want to be there to kind of assist you and guide you with some of the knowledge that we have about the platform.

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And the rules of engagement.

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You can ask any type of question.

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I think for some reason today is going to be heavy on SEO, which is great. Love to get into that.

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But you can ask questions on how to market your site, design your site, how to publish content, make things work, you know, whatever you have on your mind.

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There's no bad questions.

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And we just ask that we

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do one question per person

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until everyone's had an opportunity to ask at least one question.

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I think with the smaller crowd that we have today, we'll be able to get to everyone's questions.

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And the contest of the week, we're actually going to repeat the contest we had last week.

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If you've already participated,

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there's no additional action

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required from you.

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All you need to do is leave a review

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at brilliantdirectories.com/newreview.

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If you haven't done this yet or didn't do it last week, you can definitely take advantage of it this week.

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All you do is have to do is go to brilliantdirectories.com/newreview,

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and you'll be directed here to this website.

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And you can just leave any feedback

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about Brilliant Directories here,

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and upon

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completing the review form,

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we'll add $50 of credit to your Brilliant Directories account

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that you can use towards

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future website purchases,

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add ons, training sessions,

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any other products or services that Brilliant Directories

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offers.

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So if you haven't done so yet, you can just do it real quick

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while we before we start the actual Q and A session. Just go to brilliantdirectories.com/newreview.

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It just takes ten seconds

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to leave a review, and we'll automatically add the $50 credit

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to your Brilliant Directories account.

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And for the deal of the week, we're actually doing something pretty special here.

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Pat, I'll let you take this over.

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It's a little bit different than the deals that we've offered in the past for the the VIP add ons club or or, discounts on add ons.

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And this is mainly, at a request of the attendees who have emailed us after the webinars,

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for something just a little bit more special and informational besides the q and a session that we do every Wednesday.

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Yeah. I'm very excited about this, Jason.

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Basically, we're gonna be having an exclusive webinar, so it's gonna be definitely more intimate than than our typical webinars are.

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And the idea being that both Jason and myself have launched numerous websites.

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And throughout the years, we've really learned some valuable lessons,

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some

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basically some trade secrets, so to speak, some third party softwares we use and,

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some and and how we utilize the data that we compile to help either increase traffic or conversions.

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We've

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launched multiple,

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social media pages,

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and and would love to share some of these successes

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and some of these tricks

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with those of you who care to attend.

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So rather than opening up to a q and a session like we normally do, it's gonna be primarily Jason and I sharing some of our personal favorite

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tricks

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as well as, providing you with some nice surprises,

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that that I've put together for you. So some some tools that you can use,

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for you to implement the the tricks that we're gonna be sharing with you on this webinar.

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So if you think the free webinar is something special, I guess you can only imagine the type of content we'll be able to share for you in this exclusive webinar invite.

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That's right.

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And this is gonna be a few weeks from now, and we're doing it on on the weekend, during the weekend on a Saturday.

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The reason being is we we do want we can support up to a hundred attendees, so we want the maximum number of people to be able to make it.

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We get a lot of calls saying, you know, I'm at work, or I'm at dinner with the family.

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And we're also doing it at a time that may balance the Australia

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UK time continuum.

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So this would be at 6AM

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Australia time, which would be your April 30, and 8PM

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United Kingdom time. Now although that is early for the Australia time,

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we were doing our best to kind of balance out the time frame here

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for everyone around the world.

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So it is going to be on Saturday April 29. That's the thirtieth if you're in Australia,

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and

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you can go to brilliantdirectories.com

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forward slash promo.

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Once we reach a hundred attendees,

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the page won't work anymore there, and

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people, you guys in this webinar can use early bird as the coupon code, and that'll drop the $95

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price down to

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$45

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We'll be doing formal marketing

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for this, this webinar

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starting on the weekend. So between the weekend

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and

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the time of the event,

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people will be signing up at the at the regular attendance price.

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So we hope that you guys can join us

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on the twenty ninth at the discounted price of just $45

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to attend this webinar.

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And now for the fun part of webinar Wednesday, this is where you guys can ask whatever questions you have about the platform.

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I know a lot of you emailed in a few questions.

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If you don't mind typing them in or using the raise your hand feature. And and Jason,

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maybe just explain how

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somebody could use the coupon code functionality

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to basically offer a thirty day free trial,

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but accept the credit card details to have them on file and start billing thirty days after sign up.

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Because in our in our forum, I would have to say that the free trial request and I know a lot of you attending here today is the most highly demanded feature of all the features of Brilliant Directories.

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I haven't seen anybody request anything more than the free trial.

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And with the coupon easy coupon codes add on, you can essentially

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get collect the credit card information, which is critical.

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So unless you can collect credit card information,

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it's difficult to start charging them after sign up. So you wanna go ahead and go over that?

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Sure. So when you're creating a coupon code, there's a few ways.

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Basically you wanna bring the price of the first payment down to $0.

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So you could do a percent discount and make it a % off, and that'll make their first payment $0.

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And so if they're if they're signing up for a monthly plan, that'll give them their first month

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for $0,

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or whatever currency you're using.

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And you just want to make sure

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recurring payments is set to no. So after thirty days they'll be charged

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the normal monthly price for their membership. So this is a great workaround

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using the coupon codes to give your members at least their first payment

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free. And I know with Brilliant Directories you can charge monthly,

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every six months, every year, and there's also a one time pay option that you can set up for your different membership levels.

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So that's the workaround for getting a free trial.

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You can call it whatever you want, you know, free 30,

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whatever whatever clever stuff you come up with.

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Alright. That's awesome. Thank you. Thank you, Jason.

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Absolutely.

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Frederick, Frederick, I've unmuted your microphone. Are you with us there?

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Yes, sir. Where are you calling in from, Frederick?

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I'm calling in from Atlanta, Georgia. Alright. Atlanta, Georgia.

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And what's your question for us today?

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Well, I'm still working on putting my website together,

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and, I think I'm getting pretty close. But,

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I was just wondering, how do I market the members once I've got it up?

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How do you market the members once you get them up? There are a lot of strategies,

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for marketing members to members.

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So when you're marketing to new members, a lot of people are kind of hesitant to get even get started with a directory website.

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It's a it's a chicken or the egg scenario

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where

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how can you launch a direct how can you market a directory when there are no members in it,

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or how do you get members,

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you know, when when you're just That's what

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I mean trying to get members in it. So I think Pat has the best explanation

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for how to

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think globally, but act local locally

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when you're first getting started with your first members.

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And short answer is for your first members, just add them yourself.

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And I think Pat can explain a little bit more about that.

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Sure thing.

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I I what I like to do with my directories or what I recommend people do is to basically pick one city at a time.

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Hopefully, well, you do. You live in a in a large urban center. So I would start with that city

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first. And let's say, well, you had dentists and doctors and lawyers.

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I would spend the time and make sure that I had at least one complete profile in all the primary industries that I'm looking to

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advertise in.

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The reason this is important is when I am talking to a business to have them join my site, I want them to see first an example profile of somebody in their industry using my website.

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I want them to see what they could have.

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And I also want, at the same time, for them to see that their competitors

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are already advertising on our website.

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And Jason's line is is one of my favorite ones where you really

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hone in on the point that this is not don't put all of your marketing eggs in one basket.

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This is not the only solution for your business getting more money.

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This is one of many things that you can invest in that altogether add up to more sales,

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and really try to to gain traction that way.

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Gotcha.

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So, let's take a look at your site, and what type of people are you trying to attract to your new website?

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Probably people who are trying to work in the robotic engineers industry.

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Okay.

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So

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you know I was thinking about this because we're gonna be these are the types of things we're gonna cover in the webinar on on April 29.

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The most important things are first you have to define who you are.

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So your website is Robotic Engineers International.

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So that's a good name for a site, and then you wanna have a nice slogan that explains who you are.

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So you know the number one community

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to for to find robotic engineers, to hire robotic engineers, you have to decide who you are.

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The next thing you need to do is you need to give people a reason.

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Give them a reason to sign up to your site. What is your unique

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selling proposition?

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Why why on earth should they register their email address, let alone pay you to join your website?

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So you really need to create a strong like how it works page or about page.

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We saw the gentleman on demodays.com,

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you know, he he he spent some time to really to make a nice about how it works page or about page.

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So it's not about the design, it's more about the content.

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So maybe you wanna come up with, you know, this is some generic content that you know every we start off with all brilliant directory sites.

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Maybe one, two, three are three benefits for joining

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your website for robotics engineers,

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and what they're gonna get out of it.

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So they'll be able yeah, I don't know what they'll be able to do, but that maybe they might be able to,

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to meet like minded individuals.

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They have the possibility to get hired and be found by people looking for their specialty services,

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in a way to show their expertise in the in the industry.

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So you really want to, I like to say, play to their ego a little bit,

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and make them feel like if they're not joining your site they're really missing out on something special.

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So the messaging is the first place to start, and the first thing you have control over on your website.

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Once you nail your messaging, and it might change

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you know as you get feedback from your from your actual members, but the messaging on your website, who you are, and what reasons are you providing for them to join your site are probably the most important things you can do first

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for for before you start investing any money in marketing your website. Because

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once you start investing money in a website that does not have the correct messaging on it, it's money down the drain because peep your website is not gonna resonate with potential members,

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The purpose of your website is not gonna be clear,

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and you're gonna think, oh I need to invest more money in marketing, when the problem is you're just not converting at a high enough level.

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And that conversion

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rate is usually based on imagery,

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messaging, the layout of the page, and things like that.

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Mainly aesthetic things and and the the messaging on your site. So

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don't invest money out of the gate in inexpensive marketing until you've really fine tuned and you're satisfied with the amount of people that are signing up to your site based on how many are visiting your website.

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I really appreciate that. Alright.

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But yeah, I would recommend joining the webinar on the twenty ninth, and we'll definitely cover topics just like that.

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Okay. Thank you very much. Thanks Frederick. Have a great day.

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Yeah. Great question there. It's you know, well, I have this website now. How do I get people to it?

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Now that I bring people to it, nobody's signing up. What do I do?

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There's a lot of different strategies

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based on the industry that you're in, but the number one thing is the messaging.

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Who is your website? What do you do? And what reasons are you giving people to join your site?

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You gotta really nail those and and make it clear

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what the benefit is for joining.

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It's a good question there Frederick. Thank you.

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And we'll go with another name that starts with f, Fernando.

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Fernando, how you doing there? Hey, how are you today? Can you hear me? Yes, Fernando.

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How are you today?

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Very good, sir. How about yourself? Good, good. Thank you. Where are you calling in from?

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I'm calling from, Charlotte, North Carolina. Alright. Great. Great.

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And what's your question for us today?

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We have a small business of permanent makeup here in the area,

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but I noticed that there are many, many, many,

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practitioners of permanent makeup.

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And I would like to create a, you know, simple but to the point, type of directory for this type of, industry.

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Hair and makeup?

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Some permanent makeup. Just a Permanent makeup. Permanent makeup. Okay. Permanent. Yes, sir.

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But my my lacking is the technical aspects. And I don't know.

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I believe you might you guys may have some kind of programs.

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So somebody can teach me a little bit of the details

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and maybe some training or

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Yeah. Great question.

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So Fernando has a directory. It's for permanent makeup.

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People who who apply permanent makeup on people, I guess, for eyebrows and eye shadow and stuff like that.

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Basically that's a visual directory. We've seen a lot of those in the past.

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I've seen a directory of tattoo artists. I've seen a directory of interior designers. That's what

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Matthew and I started with back in 02/2009.

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I've seen a directory of muralists.

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These are

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people

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who they've

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they get business based on showing visuals of their work. People wanna see

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the end product. That's how they mainly get their business.

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So,

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Fernando when you're starting a directory like this, first of all,

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again just what I told Frederick, you wanna make sure that your messaging is clear.

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What makes your website

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a little bit more special than for example Yelp?

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Because anyone can join Yelp and advertise their business.

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The problem with Yelp is you're limited to

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reviews that you might may or may not like,

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and there's a there's a lot of people on Yelp. It's hard to kinda compete with them.

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With Brilliant Directories, your members can post before and after

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photos, and the photos can be searchable. It's a great way to create content,

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but more importantly, and again I'm gonna defer to Patrick on this, once you've established your actual site with your messaging

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and your membership levels, in order to market it, you actually don't need to do too much work.

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All you really need to do, and I think for this type of site permanent makeup,

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you can really utilize Facebook advertising,

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create four or five awesome blog posts that you run Facebook ads to, and they can be on topics related to permanent makeup.

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So you do the Facebook, you create the articles, four or five of them, you run Facebook ads to those articles, and at this on the side of the articles and at the end of the articles,

277
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you can either ask people to join,

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you know, the the directory if they're permanent makeup artists, or search the directory if they're looking for permanent makeup artists.

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So once you establish some good Facebook ads and good blog articles,

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you can set a small daily budget, you know, nothing to break the bank,

281
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and your website will do all the work for you.

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The Facebook ads and the articles will be the channel in which you funnel potential members and

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consumers to the website who are looking for the professionals. Any insight on that, Pat?

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Yeah.

285
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Also, I believe Fernando was was also asking, saying that he's not very technical, and he was asking us what we recommended so that he can fast track this project.

286
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And I think that, Fernando should definitely take a look at the website setup services

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that our team offers.

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What Jason's talking about, that's the good stuff. That's the marketing and the sales.

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Every directory owner needs to market and sell in order to have a successful business.

290
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And what prevents a lot of online businesses from getting to that point is they're always setting up.

291
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They're learning the software.

292
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They're setting up landing pages.

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They're setting up, how they're gonna accept payments.

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And depending on your technical ability, this could be something that you can figure out in a matter of hours or it can take you weeks, if not months, to figure out depending on how much free time you have.

295
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So by purchasing a website setup plan, this is perfect for somebody that doesn't want to have to learn how to set everything up on their own because most of the things that you're gonna do when getting started are things you're only gonna do one time.

296
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You're only gonna set up your membership levels one time.

297
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You're only gonna set up your pricing page one time.

298
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You're only gonna have to set up the categories for your website one time, so on and so forth.

299
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So rather than learning all of these things that you're never gonna have to do again, you could hire someone on our team to help you do that.

300
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You fill out a an excel sheet, so to speak,

301
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and and you get one,

302
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consultation call in the kick start plan. And then we do that basic implementation

303
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for you.

304
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And then you have a a a a closing call where you go over the site together and your coach gets to answer any questions you have,

305
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pending on your site before you actually do what Jason says and then start driving traffic to the site.

306
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That's right. So I actually came to one of the sites.

307
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Here's find a mural list, and again these types of sites are very visual because the members have so many before and after photos, and it's a really and they can publish videos also not just photos.

308
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So it's a really good it's a really good platform that you've selected Brilliant Directories for this type of directory,

309
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and

310
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yeah once you get everything set up once,

311
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it's you kinda set it and forget it.

312
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I mean you can monitor it and make tweaks, but once it's set up properly, then you can go to the marketing stuff and even that can be automated

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with

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either Google Ads or Facebook ads, and a few blog posts that are compelling enough to convert members and to direct

315
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website visitors to searching your site. So thank you very much for that question.

316
00:21:14.650 --> 00:21:18.030
Alright. Moving on here. Any questions typed in there?

317
00:21:18.490 --> 00:21:20.190
Yeah. We do have quite a few.

318
00:21:21.290 --> 00:21:22.350
Stephen asked,

319
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I wanna promote online courses. What's the best way to do this?

320
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And and since I've

321
00:21:29.285 --> 00:21:32.565
already done this myself, maybe not online, I figured maybe I could,

322
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show people how quick and easy it is to to repurpose,

323
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one of our features

324
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if you ever want to, without needing, to know any coding.

325
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That's right. And also, if they're paid courses, you can make them,

326
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for for certain membership levels only, as an example.

327
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So only if you're this membership level can you see these with this set of courses or videos.

328
00:21:56.325 --> 00:21:56.645
Correct.

329
00:21:56.645 --> 00:22:03.625
So right now I'm logged into my just, one of the demo sites we're working on, for just for demonstration purposes.

330
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And, basically, what we're looking to do is we're looking to do online courses.

331
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And I always ask,

332
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customers,

333
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what

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feature

335
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do we currently offer

336
00:22:15.720 --> 00:22:18.075
that's close to what you're looking to do?

337
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And if you're not sure which ones we offer,

338
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you can always go to demobootstrap.com.

339
00:22:26.235 --> 00:22:29.855
And this is a great way to see the different themes that we have.

340
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And all of these different themes has different types of content.

341
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So you can go to the coupons directory, the real estate directory, and so forth.

342
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But when I think about a course,

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I think about a start date and an end date. So you're probably gonna wanna consider

344
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using the events feature

345
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and calling

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them online courses.

347
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And that's what I'm gonna show everybody right now is how to take one of our out of the box features

348
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and repurpose it for the type of content you want people to add.

349
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So in order to change the events feature and call it online courses,

350
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all you need to do is go into the admin of your website,

351
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and we're gonna go to content, and I'm gonna click on edit post settings.

352
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Now I have two options.

353
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I can either clone the events. So if I'm planning on also having events and

354
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online courses, I wanna clone it. But in this case, I don't wanna have events.

355
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I just wanna have online courses. So I'm gonna find the events feature, and I'm going to edit it.

356
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I'm gonna rename it

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online

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courses,

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and I'm gonna change the URL permalink. So instead of it being mydirectory.com/events,

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it's gonna be,

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slash online

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courses.

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I always find it's great to get this in the URL, especially if you can get a keyword

364
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that has your industry

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in it.

366
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So you know people are gonna be googling for online courses, so it's good to have that in every URL structure every time your members Yeah.

367
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Add

368
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You could have interior design online courses and really really use the keywords strongly there.

369
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Exactly. Exactly. And then and then so what I've done is this is the general settings.

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Now I'm going to go to the profile page design. When I'm referring to the profile page design,

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I'm referring to the layout

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of that particular content on a profile page.

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So let's go ahead and take a look at one of the members.

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So this here is a profile page. So the this this is gonna be the layout

375
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in the actual tab where it says online courses. So I want to rename that to also say online courses.

376
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And since it's an online course I just want to interrupt you right there.

377
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Also for a lot of people want to rearrange the tab order on the listing pages.

378
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So we saw it said overview, and then specialties.

379
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You can you can see overview is first, and then specialties.

380
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That box right underneath

381
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where you were editing the name in the admin,

382
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you guys set the tab order of which one comes first, second, third, fourth for your different types of content.

383
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So zero zero would be the first one, and and so on. So that's that's a good thing to note also.

384
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Exactly. And then the search result layout, this is if somebody is browsing your courses.

385
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You're gonna wanna change what people read in the in the h one. So this says upcoming events.

386
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So we're gonna change it to say,

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upcoming

388
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online

389
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courses.

390
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And and, basically, that's everything you need to change to completely repurpose,

391
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Berlin directory's feature and make it your own. So I'm gonna go ahead and save

392
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these changes,

393
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and I'm gonna show you what this looks like.

394
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So we're gonna go ahead and make sure that we log in to a membership tier that's allowed to post online courses.

395
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So here we see that the premium members can post online courses. All we did was rename it.

396
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So I'm going to log in as one of these members.

397
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And in the dashboard,

398
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you'll see it's now renamed online courses. I didn't need to do any coding.

399
00:26:23.080 --> 00:26:28.940
It's gonna be renamed online courses everywhere we go. So if I go to click to add an online course,

400
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it's going to take me to a form where I can go ahead and complete all of the details.

401
00:26:35.025 --> 00:26:36.165
Since it's a course,

402
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I can choose the end date, the the start date, and an end date just like I can for an event.

403
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That's why I chose this particular

404
00:26:44.620 --> 00:26:45.679
content type

405
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to repurpose

406
00:26:47.260 --> 00:26:51.440
for online courses. You can you can promote the cost to 10.

407
00:26:51.580 --> 00:26:56.080
You can add an external web link if you wanna drive traffic somewhere else for them to register.

408
00:26:56.460 --> 00:26:59.120
You could put the location, of course, for online courses.

409
00:26:59.535 --> 00:27:00.915
This is kind of irrelevant.

410
00:27:01.855 --> 00:27:04.675
And then you can add a description for the course itself.

411
00:27:05.295 --> 00:27:07.315
And then once you've added the courses,

412
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all of these are going to now display

413
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at the new URL that you created, which is online courses. And you could see we're promoting

414
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upcoming online courses.

415
00:27:22.019 --> 00:27:24.600
Now you may wanna go into the form itself

416
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if you wanna add some custom fields

417
00:27:27.325 --> 00:27:30.945
that aren't present in the actual form that that's out of the box.

418
00:27:31.005 --> 00:27:34.305
But most of the time, you could just repurpose the ones that are there.

419
00:27:34.605 --> 00:27:37.425
So as you can see, it takes no more than

420
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five

421
00:27:38.860 --> 00:27:43.760
minutes to repurpose a a Brilliant Directories feature for your for one of your types of contents

422
00:27:44.140 --> 00:27:46.400
without having to to do any advanced coding.

423
00:27:47.740 --> 00:27:48.800
Yep. That's great.

424
00:27:49.420 --> 00:27:50.640
Actually, that was a great

425
00:27:51.455 --> 00:27:53.315
great outline of that, Pat. Thank you.

426
00:27:54.815 --> 00:27:59.475
Alright. Let's see what other questions we have here. And by the way, I've seen people create

427
00:27:59.775 --> 00:28:02.195
online course websites for specific industries,

428
00:28:02.575 --> 00:28:07.309
and they have affiliate links. And the external link to the course is to the program.

429
00:28:07.370 --> 00:28:09.390
And anyone who signs up to that program,

430
00:28:09.769 --> 00:28:13.549
they obviously get the affiliate credit. So they're just creating a directory of

431
00:28:13.850 --> 00:28:21.070
online courses that are not necessarily their own, but they're linking out and generating revenue from the clicks that are going

432
00:28:21.375 --> 00:28:24.035
to where you can actually purchase those third party

433
00:28:25.615 --> 00:28:26.115
courses.

434
00:28:26.415 --> 00:28:30.355
And you can do that with a lot of things. For example, the products

435
00:28:30.735 --> 00:28:33.875
and events and things like that. Alright. Let's continue.

436
00:28:34.250 --> 00:28:35.870
We got some questions here.

437
00:28:36.170 --> 00:28:40.590
Jeff, I've I've unmuted your microphone. Jeff, how are you doing? I'm good. Thank you.

438
00:28:41.290 --> 00:28:42.990
Yeah. Where are you calling in from, Jeff?

439
00:28:44.170 --> 00:28:45.390
Vancouver, Canada.

440
00:28:45.930 --> 00:28:48.350
Alright. Great. Great. And what's your question for us today?

441
00:28:49.385 --> 00:28:50.745
My question was about,

442
00:28:51.385 --> 00:28:52.284
setting up

443
00:28:53.065 --> 00:28:53.565
subdirectories.

444
00:28:54.024 --> 00:28:56.924
So, for example, if you had, you know, plumbers.com

445
00:28:57.065 --> 00:28:58.845
and you wanted to have them,

446
00:28:59.705 --> 00:29:04.800
people you from their IP address land in Seattle, how would you set that up?

447
00:29:06.240 --> 00:29:08.560
Pat, you got you got an answer for that one, actually?

448
00:29:08.560 --> 00:29:11.300
I think we were discussing that a couple weeks ago.

449
00:29:11.600 --> 00:29:17.460
Yeah. Yeah. I do I do have an answer for that, and I'm gonna share it with everybody here,

450
00:29:18.000 --> 00:29:23.685
in the chat. I'm gonna share a link to an article that takes care of this. I just wanna

451
00:29:24.245 --> 00:29:27.205
oh, sorry. I just wanna repeat the question for everyone. What for just one moment.

452
00:29:27.205 --> 00:29:31.065
So Jeff Jeff is saying he has a, for example, a directory of plumbers.

453
00:29:31.909 --> 00:29:35.750
And when people come to his website, for example plumbers.com

454
00:29:35.750 --> 00:29:37.130
is just as an example,

455
00:29:37.669 --> 00:29:39.770
if someone is from Seattle for example,

456
00:29:40.230 --> 00:29:41.770
he only wants to show

457
00:29:42.870 --> 00:29:46.090
Seattle results right on the homepage. Is that correct, Jeff?

458
00:29:47.455 --> 00:29:49.155
Absolutely. Yep. Okay.

459
00:29:49.535 --> 00:29:52.355
The pros and cons of that just right out of the gate,

460
00:29:52.895 --> 00:29:57.315
if your site doesn't have a lot of content in different cities and locations,

461
00:29:58.335 --> 00:29:58.995
it may

462
00:29:59.580 --> 00:30:03.280
Pat might have a workaround for this, but it may end up that while you're doing marketing,

463
00:30:04.059 --> 00:30:11.595
a lot of the pages might not have good results, and your site may not look credible because it doesn't look like there's a lot of resources on it.

464
00:30:11.835 --> 00:30:15.855
So that's the only thing that thing but I think I'm gonna pass it to Pat now.

465
00:30:16.475 --> 00:30:21.934
Okay. Alright. Thank you very much, Jason. So I shared a link in the chat for everybody to read,

466
00:30:22.315 --> 00:30:28.450
and it is this article, which is instructions on how to filter results based on a visitor's physical location.

467
00:30:29.150 --> 00:30:34.290
Now by following these steps, you're going to essentially be prompting the public

468
00:30:34.590 --> 00:30:38.930
to allow you to geocode them. That's the first step that needs to happen is,

469
00:30:39.470 --> 00:30:41.890
a visitor to your website needs to give permission

470
00:30:42.405 --> 00:30:42.905
for

471
00:30:43.525 --> 00:30:51.045
the for the IP to be taken from wherever they are, whether they're on their mobile phone, whether they're on a desktop, a laptop, and so forth.

472
00:30:51.045 --> 00:30:52.745
So once the user says allow,

473
00:30:53.445 --> 00:30:57.960
then then the software is able to geocode them and knows where they are.

474
00:30:58.200 --> 00:31:03.159
But that's not everything that needs to happen. This is we did discuss this in another,

475
00:31:03.880 --> 00:31:06.760
webinar. This is something that we can do internally for you.

476
00:31:06.760 --> 00:31:09.260
There is quite a bit of work that needs to happen.

477
00:31:09.480 --> 00:31:13.659
But essentially, what you can do is you can take any of the streaming widgets

478
00:31:14.495 --> 00:31:15.395
and have it

479
00:31:15.775 --> 00:31:16.755
display information

480
00:31:17.695 --> 00:31:20.275
only based on location. So I could have,

481
00:31:20.815 --> 00:31:21.315
only

482
00:31:21.855 --> 00:31:27.935
Atlanta videos displaying if somebody is physically in Atlanta, or I could have,

483
00:31:28.415 --> 00:31:29.635
courses in,

484
00:31:30.380 --> 00:31:35.580
in Chicago showing if I'm physically in Chicago. Well, you're looking at about a $200

485
00:31:35.580 --> 00:31:36.080
customization

486
00:31:36.940 --> 00:31:38.399
per streaming widget.

487
00:31:38.700 --> 00:31:41.120
The most common widget that people utilize

488
00:31:41.580 --> 00:31:43.519
is the featured member widget

489
00:31:43.845 --> 00:31:47.705
because they are able to make money with this customization by doing that.

490
00:31:47.924 --> 00:31:52.825
The marketing angle, of course, being that if I am a doctor in Denver

491
00:31:53.765 --> 00:31:57.145
and you're telling me, would you like to be on my home page?

492
00:31:57.460 --> 00:32:01.160
I'm thinking that it may be a poor investment if it's a national directory.

493
00:32:01.380 --> 00:32:06.440
Because what are the odds one of my potential customers is going to see my featured profile?

494
00:32:06.500 --> 00:32:10.040
So I'm gonna go to demo bootstrap real quick and we can see this again.

495
00:32:11.245 --> 00:32:16.625
So the the the the advantage of what you're doing is you I would use the featured member widget,

496
00:32:17.085 --> 00:32:23.265
and then you would be selling them a spot on the home page only for Denver visitors.

497
00:32:23.404 --> 00:32:26.705
So now I'm at so you can make it more affordable this way.

498
00:32:27.090 --> 00:32:31.110
Otherwise, the featured member functionality, you would have to sell it at a premium

499
00:32:31.410 --> 00:32:35.110
because basically one member would be taking up valuable real estate

500
00:32:35.410 --> 00:32:40.630
for the entire country when in fact they really only wanna be advertising in Denver.

501
00:32:40.885 --> 00:32:42.345
So using that model,

502
00:32:42.645 --> 00:32:53.065
investing a little bit in a customization like this does end up generating money for you because you're able to sell many more featured member spots than you would if it was nationwide.

503
00:32:53.659 --> 00:32:58.399
But only under that model would I consider doing something like this as Jason said.

504
00:32:58.460 --> 00:33:01.840
And then you can brand it as a top rated,

505
00:33:02.299 --> 00:33:02.799
plumbers

506
00:33:03.500 --> 00:33:03.980
in,

507
00:33:04.380 --> 00:33:08.720
near you. And then basically, you would just even if you only had one profile,

508
00:33:09.034 --> 00:33:14.015
the person that's advertising to have that spot would actually be happy of being the only one,

509
00:33:14.394 --> 00:33:15.695
listed in that spot.

510
00:33:16.235 --> 00:33:17.215
Perfect. Thanks.

511
00:33:17.515 --> 00:33:22.495
Also, what you can do is, you could have other streaming widgets that aren't necessarily

512
00:33:23.360 --> 00:33:25.680
location based. It could for example, let's use the plumber.

513
00:33:25.680 --> 00:33:27.380
Let's continue with the plumber's example.

514
00:33:27.600 --> 00:33:33.600
Underneath the featured members, you could just have general tips about plumbers for consumers directly under that.

515
00:33:33.600 --> 00:33:38.260
So you're still giving good content to everyone, but the featured members are

516
00:33:38.565 --> 00:33:41.865
related to the to the location of the of the website visitor.

517
00:33:43.924 --> 00:33:44.965
Alright. Exactly. No.

518
00:33:44.965 --> 00:33:53.784
I I I see a lot of people doing that, and and it's working well for them, and they're really able to to focus on the local marketing for that featured member spot.

519
00:33:55.570 --> 00:33:56.070
Awesome.

520
00:33:56.929 --> 00:34:00.690
Alright. Let's continue here. I see a lot of questions here. More people,

521
00:34:01.250 --> 00:34:02.710
joined us than I than I

522
00:34:04.130 --> 00:34:07.429
would come in. Oh, since more people joined us, let me, just

523
00:34:07.835 --> 00:34:12.975
reiterate the the webinar that's coming up. So for those of you who joined us just a little late,

524
00:34:13.355 --> 00:34:15.515
we do have a webinar that we're doing.

525
00:34:15.515 --> 00:34:18.475
It's gonna be on a weekend, so hopefully more people can join in.

526
00:34:18.475 --> 00:34:21.330
It's gonna be a special webinar that Pat and I are putting on.

527
00:34:21.410 --> 00:34:24.550
We're going to cover topics on how to actually generate revenue,

528
00:34:25.250 --> 00:34:34.150
from website visitors and turn them into paying members, and we're going to use live examples of sites and strategies that Pat and I have used in the past.

529
00:34:34.290 --> 00:34:39.875
And what we'll have is a q and a session to follow, plus some takeaway handouts for the attendees.

530
00:34:40.175 --> 00:34:43.935
You can use early bird as the coupon code. That'll knock $50

531
00:34:43.935 --> 00:34:49.395
off the attendance price, and you can go to brilliantdirectories.com/promo.

532
00:34:51.230 --> 00:34:51.730
Alright.

533
00:34:52.030 --> 00:34:53.969
Let's, keep moving along here.

534
00:34:54.750 --> 00:34:57.490
Glenn, I've unmuted your mic. Glenn, how are you doing today?

535
00:34:58.349 --> 00:35:02.210
I'm well. Thanks. And you? Very good, Glenn. Thank you. Where are you calling in from?

536
00:35:02.875 --> 00:35:06.895
I'm calling from Birmingham in The Midlands in The UK.

537
00:35:07.195 --> 00:35:08.975
Okay. Well, thanks for joining us.

538
00:35:09.835 --> 00:35:12.495
Thank you. What's your question for us today?

539
00:35:14.315 --> 00:35:14.555
I'm

540
00:35:15.170 --> 00:35:16.710
I've got a number of questions,

541
00:35:17.090 --> 00:35:20.470
but I'm gonna try to keep it short because of there's other people.

542
00:35:21.490 --> 00:35:23.190
I I I want to know,

543
00:35:24.370 --> 00:35:27.030
ultimately, if it's possible for me to edit

544
00:35:28.305 --> 00:35:31.365
the content on my home page so that

545
00:35:31.905 --> 00:35:35.125
it formatted exactly how I want it to be formatted,

546
00:35:35.984 --> 00:35:38.484
I'm referring to the text on the home page,

547
00:35:39.105 --> 00:35:40.725
for my site, which is,

548
00:35:42.340 --> 00:35:44.420
introoffer.co.uk.

549
00:35:44.420 --> 00:35:46.040
But I'm not sure it's gonna come up,

550
00:35:46.900 --> 00:35:47.720
as as

551
00:35:48.260 --> 00:35:48.760
the

552
00:35:49.300 --> 00:35:49.800
URL,

553
00:35:50.660 --> 00:35:54.680
as at this stage because I haven't formatted it yet. I got you. No worries.

554
00:35:55.060 --> 00:35:56.680
Yeah. You absolutely have

555
00:35:57.515 --> 00:36:00.415
full control over your content. Is this your site here?

556
00:36:01.675 --> 00:36:03.295
That's the one. Yeah. Okay.

557
00:36:04.315 --> 00:36:04.815
So

558
00:36:05.275 --> 00:36:06.335
let's see here.

559
00:36:06.395 --> 00:36:11.935
So first first of all, you have two streaming widgets here, newest members and search popular categories.

560
00:36:13.220 --> 00:36:18.280
Mhmm. And and you have this content here. Have you been able to edit this content down here yet?

561
00:36:19.780 --> 00:36:23.000
No. I've only just started to Gotcha. Put your site together.

562
00:36:23.220 --> 00:36:27.305
So I've just been, playing around with it today, to be honest with you.

563
00:36:27.305 --> 00:36:31.205
So Let me show you your let me show you your new best friend.

564
00:36:32.145 --> 00:36:34.165
So, in the admin area,

565
00:36:34.545 --> 00:36:35.365
under settings,

566
00:36:35.825 --> 00:36:39.605
and it's called design settings. And I see that you've been there already.

567
00:36:40.420 --> 00:36:42.680
Yep. Under your homepage layout

568
00:36:43.460 --> 00:36:47.720
now these are the things you can do without getting into the actual HTML code.

569
00:36:48.260 --> 00:36:51.780
So I see that you've already set your homepage section order.

570
00:36:51.780 --> 00:36:55.800
You have the hero divider, recent members, and then your top categories.

571
00:36:56.964 --> 00:37:00.185
And that's what we have here. This is the hero divider area,

572
00:37:00.645 --> 00:37:02.665
recent members, and and categories,

573
00:37:03.605 --> 00:37:04.744
as well as your

574
00:37:05.045 --> 00:37:09.224
about offer. So if you scroll down a little bit more let me toggle this closed.

575
00:37:09.819 --> 00:37:14.079
Underneath the homepage section order are your homepage streaming widget options.

576
00:37:15.260 --> 00:37:16.079
And Right.

577
00:37:16.700 --> 00:37:20.799
Here is where you can edit text. For example, newest members.

578
00:37:21.845 --> 00:37:24.184
And over here, it's saying newest members.

579
00:37:24.484 --> 00:37:26.184
So let's just change that temporarily.

580
00:37:26.724 --> 00:37:27.704
We'll say it.

581
00:37:28.885 --> 00:37:33.785
We'll just say top rated members. This is your recent members. And then you have your categories.

582
00:37:33.845 --> 00:37:35.865
I think that one is down here somewhere.

583
00:37:38.810 --> 00:37:42.910
It says search popular categories. Is that what this says? Yeah. Search popular categories.

584
00:37:43.530 --> 00:37:45.550
We'll just change that to search

585
00:37:46.010 --> 00:37:46.910
by category.

586
00:37:47.370 --> 00:37:48.270
Something simple.

587
00:37:49.755 --> 00:37:52.015
And I'll just save the changes.

588
00:37:53.275 --> 00:37:57.434
So all the titles can be easily changed. The number of results can be easily changed.

589
00:37:57.434 --> 00:38:01.434
So maybe you have a thousand categories. You don't need a thousand categories on your homepage.

590
00:38:01.434 --> 00:38:02.895
Maybe just your top categories.

591
00:38:03.680 --> 00:38:06.420
So, so If I just take you back to the home page,

592
00:38:07.760 --> 00:38:09.460
I was able to edit

593
00:38:10.320 --> 00:38:10.820
the

594
00:38:11.360 --> 00:38:12.400
the text, which,

595
00:38:13.040 --> 00:38:17.700
is the main text on the home page. But I wasn't happy with how it's aligned on the page.

596
00:38:17.955 --> 00:38:20.275
And I was trying to I was trying to,

597
00:38:20.675 --> 00:38:24.915
get it to actually sit on the page exactly in the way that I want it to sit.

598
00:38:24.915 --> 00:38:27.415
So for example, where you've got find introductory

599
00:38:28.435 --> 00:38:32.455
on the home page, where you've got, if you go up to the top of the home page,

600
00:38:34.220 --> 00:38:35.920
where you've got find all introductory

601
00:38:36.220 --> 00:38:37.440
offers in one place,

602
00:38:38.940 --> 00:38:40.560
I wasn't happy with how,

603
00:38:41.260 --> 00:38:41.760
offers

604
00:38:43.020 --> 00:38:45.099
was sitting on my on my screen.

605
00:38:45.099 --> 00:38:51.435
It seems to be different on this screen because my on my screen, the office was actually following introductory

606
00:38:51.975 --> 00:38:58.075
on the top line. Gotcha. So hanging hanging hanging in in, you know, hanging off the edge, really.

607
00:38:58.535 --> 00:39:04.150
I was hoping to get it more how it appears on on on on the site at the moment. Gotcha.

608
00:39:04.150 --> 00:39:05.430
So what you can do there is,

609
00:39:06.069 --> 00:39:08.970
so different web browsers will render fonts

610
00:39:09.510 --> 00:39:12.170
slightly different sizes. So on Google Chrome,

611
00:39:12.545 --> 00:39:16.725
the fonts are just Right. Couple pixels larger than Firefox, for example.

612
00:39:17.185 --> 00:39:24.405
So when you're when so for you, what's happening is offers is going on right after introductory like this.

613
00:39:25.230 --> 00:39:28.350
Right? Yeah. Okay. Yeah. That's right. That's right.

614
00:39:28.350 --> 00:39:32.210
So what you should do is just increase the font size a little bit more.

615
00:39:32.510 --> 00:39:37.035
So definitely on all browsers, it's definitely gonna fall to the next line.

616
00:39:37.595 --> 00:39:43.934
So I'll I'll make this like font size right here. It's the main title font size. I'll make that 58.

617
00:39:44.315 --> 00:39:45.454
And that'll ensure that

618
00:39:45.755 --> 00:39:47.434
on 99%

619
00:39:47.434 --> 00:39:50.960
of browsers, that word offer will fall to the next size.

620
00:39:50.960 --> 00:39:54.720
Can I make a recommendation on your background? I know you're that you're just, playing around here.

621
00:39:54.720 --> 00:39:55.220
So

622
00:39:55.680 --> 00:39:57.460
because we're using a white font,

623
00:39:59.040 --> 00:40:01.359
you know, you can use whatever font color you want.

624
00:40:01.359 --> 00:40:07.585
But this picture here with the scattered images, and because it's a lot of it is there's a lot of white space with the borders,

625
00:40:07.965 --> 00:40:10.065
it becomes a little hard to read,

626
00:40:11.245 --> 00:40:16.465
the the font. But I know you're just working on the site, so I would recommend using something solid

627
00:40:17.230 --> 00:40:19.470
that can be utilized on the site.

628
00:40:19.470 --> 00:40:23.090
Even this is a little easier to read, even though it's a light on light.

629
00:40:23.470 --> 00:40:26.770
So that's so that's how you can get the offers onto

630
00:40:27.390 --> 00:40:28.755
onto the same line.

631
00:40:29.474 --> 00:40:32.454
Okay. And one final question. I know the site's,

632
00:40:33.474 --> 00:40:35.015
possible to be

633
00:40:35.394 --> 00:40:39.255
read on a mobile phone, so it's mobile friendly. But what about,

634
00:40:41.160 --> 00:40:44.859
having the site promoted in the app store? Is that possible at this stage?

635
00:40:45.160 --> 00:40:47.079
Yeah. So, I'm gonna send a link.

636
00:40:47.079 --> 00:40:56.220
So what you could do because the Brilliant Directories sites are are mobile friendly, the days of developing an entirely separate app are really over, because it's very expensive.

637
00:40:56.645 --> 00:40:58.825
There is a video on this page on our website,

638
00:40:59.125 --> 00:41:02.105
mobile ready app. And there's a video down here

639
00:41:02.565 --> 00:41:07.145
on how to turn your Brilliant Directories site into a mobile app. Now this is a very basic video,

640
00:41:07.525 --> 00:41:13.040
but there are things that you can do on your site to make it look nicer on mobile and on

641
00:41:13.500 --> 00:41:16.160
apps. For example, you might want to hide certain things,

642
00:41:17.020 --> 00:41:18.960
on a mobile device. So,

643
00:41:19.420 --> 00:41:29.224
this is just a quick video, but there are just know that you can you can get a little a little more in-depth with how it appears on a mobile device using it.

644
00:41:29.224 --> 00:41:30.845
I'll give you one example here.

645
00:41:31.385 --> 00:41:32.444
Give me one moment.

646
00:41:33.305 --> 00:41:36.365
Where did I have your site here? So let's look at this on a mobile device.

647
00:41:37.704 --> 00:41:42.980
Let's say on on a mobile device, you really didn't want this header, because this takes up a lot of space over here.

648
00:41:43.520 --> 00:41:46.660
So there are ways to get into the code. And,

649
00:41:47.840 --> 00:41:53.460
what you could do now I'm now I'm getting into the code, but you could do stuff like, there's classes hidden

650
00:41:54.105 --> 00:41:54.605
excess,

651
00:41:55.145 --> 00:41:56.285
and that will hide,

652
00:41:56.745 --> 00:42:01.565
you know, the header on mobile devices. So now you're starting people off with just the title.

653
00:42:01.705 --> 00:42:05.485
Even this title, maybe you just wanna start people off with your search on mobile.

654
00:42:05.950 --> 00:42:07.730
You can use this hidden excess,

655
00:42:08.030 --> 00:42:10.850
but you'll have to get into the code to add the hidden excess

656
00:42:11.470 --> 00:42:14.050
hidden excess Right. Where you want it.

657
00:42:16.350 --> 00:42:20.905
But this way you'll you can I'm gonna put this class here. It's a CSS class into the chat as well.

658
00:42:20.905 --> 00:42:23.545
But now you're starting your site just with the search thing.

659
00:42:23.545 --> 00:42:29.964
So this would be a good app experience if you said, like, search for so and so here, and then the search box was here.

660
00:42:30.105 --> 00:42:32.525
So we've eliminated some things on mobile devices.

661
00:42:32.984 --> 00:42:35.530
So So I'm just gonna drop the CSS class in here.

662
00:42:36.070 --> 00:42:37.190
But, yeah, that's a good question.

663
00:42:37.190 --> 00:42:41.770
You do have control, and you should watch this video on how to turn your site into a mobile app.

664
00:42:42.790 --> 00:42:46.970
Okay. Thank you. Alright. Thank you. Thanks for joining us from The UK today. Cheers.

665
00:42:48.335 --> 00:42:49.875
Alright. Good question there.

666
00:42:52.174 --> 00:42:54.595
Alright. Let's take a William, are you there? William.

667
00:42:55.295 --> 00:42:57.795
I have two quick questions. But the

668
00:42:58.095 --> 00:42:59.954
first question is, you

669
00:43:00.335 --> 00:43:02.755
gave a really great example of how to

670
00:43:03.570 --> 00:43:06.710
deal with the site from SEO perspective when it's a local

671
00:43:07.090 --> 00:43:07.590
directory.

672
00:43:09.410 --> 00:43:12.710
But what about if it's a national? What if you're trying to target

673
00:43:13.090 --> 00:43:14.470
nationally? Can you

674
00:43:15.330 --> 00:43:16.870
target certain pages

675
00:43:17.715 --> 00:43:18.935
on a local level

676
00:43:19.395 --> 00:43:20.135
based on

677
00:43:20.515 --> 00:43:23.655
the location of the establishment that you

678
00:43:24.195 --> 00:43:25.335
or based on the,

679
00:43:26.115 --> 00:43:27.335
members in your directory?

680
00:43:28.355 --> 00:43:34.440
If they're in Atlanta or So you kinda wanna where would you say You kinda wanna amp up a specific page,

681
00:43:34.980 --> 00:43:37.880
for a certain location that's part of a larger directory?

682
00:43:39.220 --> 00:43:42.200
That is correct. Yes. Do you mind if we take a look at your site?

683
00:43:43.965 --> 00:43:47.025
Yeah. I mean, we're still working on it, but that's R B

684
00:43:47.325 --> 00:43:47.825
I

685
00:43:48.845 --> 00:43:49.425
Z Z.

686
00:43:50.045 --> 00:43:50.545
Alright.

687
00:43:53.885 --> 00:43:58.650
That's okay if it's a work in progress. Don't forget, a site can take up to six months

688
00:43:59.130 --> 00:44:01.710
to get seeded and indexed by Google. So

689
00:44:02.089 --> 00:44:05.230
those of you who have coming soon pages, I highly recommend

690
00:44:06.010 --> 00:44:10.725
removing them and just going live with your site. So let's check out your site real quick here.

691
00:44:11.205 --> 00:44:11.705
Right.

692
00:44:12.805 --> 00:44:13.465
And Alright.

693
00:44:14.965 --> 00:44:18.345
So Okay. Nice little business directory here.

694
00:44:18.725 --> 00:44:20.265
And let's say

695
00:44:21.445 --> 00:44:22.745
Atlanta, you said?

696
00:44:23.680 --> 00:44:24.180
Yes.

697
00:44:25.280 --> 00:44:25.780
Alright.

698
00:44:27.200 --> 00:44:31.380
So, alright. You've customized so this is one you have one result in Atlanta. Right?

699
00:44:31.840 --> 00:44:36.500
Right. Yeah. Yeah. And so so our biz is restaurant biz. So these are all restaurants?

700
00:44:37.565 --> 00:44:38.065
Correct.

701
00:44:38.445 --> 00:44:43.585
Alright. So there is a really really cool way that you can, by the way nice ad placement here.

702
00:44:45.005 --> 00:44:47.825
This is a really good there's a really good way to,

703
00:44:49.165 --> 00:44:51.185
add additional SEO content

704
00:44:51.750 --> 00:44:55.130
to a page like this, like Atlanta. Let me show you how to do it. Okay?

705
00:44:55.590 --> 00:44:56.070
Yes.

706
00:44:56.070 --> 00:45:01.930
So first is you want to make sure you've logged in with the visit website tool, so you get this black sidebar here.

707
00:45:02.550 --> 00:45:03.050
Uh-huh.

708
00:45:03.875 --> 00:45:06.035
What you want to do is this is a dynamic page.

709
00:45:06.035 --> 00:45:08.915
It's just loaded based you know, you can do Atlanta, Los Angeles.

710
00:45:08.915 --> 00:45:10.615
It's just going to show the same layout

711
00:45:10.915 --> 00:45:12.055
over and over again.

712
00:45:12.994 --> 00:45:14.375
What you want to do is

713
00:45:14.994 --> 00:45:17.174
click on create static page.

714
00:45:17.760 --> 00:45:18.260
Uh-huh.

715
00:45:21.280 --> 00:45:21.780
And

716
00:45:22.640 --> 00:45:25.060
what you want to do is put the URL here, so

717
00:45:25.520 --> 00:45:26.020
Atlanta.

718
00:45:26.720 --> 00:45:31.575
It's gonna match that. And then the important thing here is the page type.

719
00:45:32.295 --> 00:45:33.115
Set this

720
00:45:33.415 --> 00:45:36.295
to profile search results. Profile is referring to members.

721
00:45:36.295 --> 00:45:38.795
So this is a member search results type of page.

722
00:45:39.335 --> 00:45:41.355
Uh-huh. And I'm gonna do Atlanta

723
00:45:42.695 --> 00:45:43.675
SEO content.

724
00:45:44.535 --> 00:45:46.714
And I'm just gonna type some

725
00:45:47.310 --> 00:45:48.290
text in here.

726
00:45:49.950 --> 00:45:50.450
Atlanta

727
00:45:52.350 --> 00:45:52.850
dining

728
00:45:53.630 --> 00:45:55.170
is the best. Search

729
00:45:55.790 --> 00:45:56.530
are Atlanta

730
00:45:57.790 --> 00:45:58.290
restaurants

731
00:45:59.795 --> 00:46:00.295
now,

732
00:46:00.915 --> 00:46:01.415
etcetera,

733
00:46:01.875 --> 00:46:02.375
etcetera.

734
00:46:03.955 --> 00:46:05.415
Spelled restaurants wrong.

735
00:46:06.195 --> 00:46:08.215
Okay. So now I'm just gonna save the changes.

736
00:46:09.795 --> 00:46:10.295
Alright.

737
00:46:11.475 --> 00:46:12.215
Oh, also,

738
00:46:12.595 --> 00:46:14.855
you can come down here, the SEO page

739
00:46:15.380 --> 00:46:17.720
details. What are we gonna do? Atlanta

740
00:46:18.980 --> 00:46:22.180
restaurants. Sorry, guys, I don't know how to spell restaurants. I gotta use a spell check.

741
00:46:22.180 --> 00:46:23.400
And then you could do

742
00:46:24.020 --> 00:46:24.520
find

743
00:46:25.300 --> 00:46:25.800
Atlanta.

744
00:46:28.615 --> 00:46:31.035
Got it. Atlanta best.

745
00:46:31.494 --> 00:46:34.234
I think best is people's people search best also.

746
00:46:34.615 --> 00:46:35.115
Atlanta

747
00:46:36.454 --> 00:46:38.875
dining. And then let's take it one step further.

748
00:46:40.055 --> 00:46:41.434
Atlanta zip code.

749
00:46:42.460 --> 00:46:45.500
I'm sure there's a lot of them. Well, I guess you could do that later.

750
00:46:45.500 --> 00:46:47.520
You can get a little more detail.

751
00:46:47.900 --> 00:46:50.560
So let me just save the changes real quick.

752
00:46:55.194 --> 00:47:00.175
And then we will visit the new page that we've we've turned a dynamic page into

753
00:47:00.555 --> 00:47:05.214
a specific static page. You'll now see this page if you go to edit web pages.

754
00:47:06.670 --> 00:47:10.930
And this is really good when you are a national directory, but you want to start

755
00:47:11.550 --> 00:47:15.790
investing in SEO in a specific area is to to really make it a static page.

756
00:47:15.790 --> 00:47:19.010
So if we scroll down here, you got a lot of pages you may,

757
00:47:19.914 --> 00:47:21.375
I guess it's on page two.

758
00:47:22.795 --> 00:47:24.575
You'll now see that you have

759
00:47:24.875 --> 00:47:27.295
Atlanta SEO content right here.

760
00:47:27.755 --> 00:47:31.775
Uh-huh. And then furthermore, you can update the h one and h two.

761
00:47:32.220 --> 00:47:35.680
Atlanta special, I'm just gonna type it here, SEO content.

762
00:47:37.900 --> 00:47:42.720
And let's save this again, and then let's take a look at this Atlanta page one more time now.

763
00:47:46.745 --> 00:47:48.425
So a few things have changed here.

764
00:47:48.425 --> 00:47:52.765
The title here, Atlanta Special SEO Content, you can put whatever you want there.

765
00:47:52.825 --> 00:47:55.085
And also you'll have this read more tab,

766
00:47:55.545 --> 00:47:57.085
and this is where you can

767
00:47:57.530 --> 00:48:01.050
put any HTML you want based on this editor here.

768
00:48:01.050 --> 00:48:07.630
So you can put images, you can you can put any type of SEO content that'll that'll help you out here in the read more tab.

769
00:48:09.130 --> 00:48:09.630
And

770
00:48:09.935 --> 00:48:13.955
this will be helpful for ranking in search engines. And then if we look at the

771
00:48:14.415 --> 00:48:19.075
the meta title here, we see Atlanta best restaurants, find Atlanta dining,

772
00:48:19.535 --> 00:48:22.675
and you can you can tweak it out per page,

773
00:48:23.510 --> 00:48:24.890
you know, based on the location.

774
00:48:25.829 --> 00:48:27.130
So this is Okay.

775
00:48:27.589 --> 00:48:34.650
You know this is one sentence, but you can have eight paragraphs about dining in Atlanta, and that'll help give you a little bit of an edge

776
00:48:36.710 --> 00:48:37.210
there.

777
00:48:38.055 --> 00:48:41.035
So that's that's the, I guess, quick and dirty way to

778
00:48:41.415 --> 00:48:46.315
to beef up a specific local area, and start giving it some special SEO content.

779
00:48:47.175 --> 00:48:49.734
Fantastic. Great. I got a lot of homework to do.

780
00:48:49.734 --> 00:48:52.954
My last question is you mentioned something about the lead generator

781
00:48:53.970 --> 00:48:58.850
being updated. I just wanted to make sure I had the latest. Yeah. You're going I believe I did.

782
00:48:58.850 --> 00:49:02.710
Yeah. You'll know if it's updated if you see lead settings here under your leads.

783
00:49:03.330 --> 00:49:06.950
Gotcha. With the new one, there's lead settings. And again, if you don't have the new

784
00:49:07.865 --> 00:49:11.625
leads module, it's it's free to get it, and we'll install it on your site.

785
00:49:11.625 --> 00:49:14.365
Just email support if you don't have the lead settings here.

786
00:49:15.865 --> 00:49:20.684
Okay. Oh, fantastic. So page type, profile search results. Okay. Fantastic. Exactly.

787
00:49:20.744 --> 00:49:24.220
Thank you so much. Let me show you that one more time. Page type, profile search results.

788
00:49:24.220 --> 00:49:28.140
Put the URL here from the page exact page you just came from.

789
00:49:28.140 --> 00:49:32.800
A quick way to find pages if you don't know them is to go to the profile page,

790
00:49:33.180 --> 00:49:33.680
and

791
00:49:34.060 --> 00:49:34.800
you can

792
00:49:35.180 --> 00:49:43.115
you can click on the breadcrumbs here, and then now you know, like, you can create another page for United States Atlanta restaurants if you wanted to.

793
00:49:44.295 --> 00:49:44.795
Okay.

794
00:49:45.095 --> 00:49:45.595
Alright.

795
00:49:46.295 --> 00:49:49.035
Alright. Good stuff. Yes. Thank you. Thank you.

796
00:49:49.880 --> 00:49:52.700
Alright. Great question there. Love questions about SEO.

797
00:49:53.160 --> 00:49:58.060
SEO is complicated. It's like peeling an onion. As you get deeper, there's it gets more complicated,

798
00:49:58.760 --> 00:49:59.580
and you know,

799
00:49:59.880 --> 00:50:01.080
it just it's never ending.

800
00:50:01.080 --> 00:50:08.535
You can there's layers and layers that you can do for SEO, but there are some foundational outer shell elements of that onion that that everyone should do.

801
00:50:08.535 --> 00:50:12.715
And the most important thing is make sure your keywords are on the page.

802
00:50:12.775 --> 00:50:15.995
I'm gonna I'm gonna just show the example of the the party Bravo,

803
00:50:17.380 --> 00:50:20.280
and she wasn't able to make the webinar today, but

804
00:50:20.820 --> 00:50:23.720
she said that she's not ranking as well as she wants to,

805
00:50:24.020 --> 00:50:25.880
and she wants to rank for

806
00:50:27.300 --> 00:50:31.155
Persian wedding and luxury events. It's a directory, find out.

807
00:50:31.475 --> 00:50:36.435
And this is an image here, her logo, and nowhere on her site does it say party planning.

808
00:50:36.435 --> 00:50:37.895
It says find a service,

809
00:50:38.355 --> 00:50:40.375
very generic terms, recent blogs,

810
00:50:41.075 --> 00:50:42.135
upcoming events.

811
00:50:42.675 --> 00:50:48.180
You know you need to inject the keywords that you're trying to rank for, whether they're industry specific

812
00:50:48.640 --> 00:50:51.780
like plumbers, or if they're location specific like Sarasota

813
00:50:52.320 --> 00:50:53.860
in the example we had before.

814
00:50:55.200 --> 00:50:56.960
So I think we'll end it there.

815
00:50:56.960 --> 00:51:01.424
If you haven't registered for the webinar, we only have a hundred seats for this one.

816
00:51:01.424 --> 00:51:06.565
We expect it to sell out. We'll be doing we'll be marketing it this weekend until the date.

817
00:51:07.105 --> 00:51:13.365
Use the promo code early bird. It'll take $50 off the price. And also if you haven't done so,

818
00:51:13.770 --> 00:51:17.070
the contest of the week is super simple. If you did this last week,

819
00:51:17.450 --> 00:51:24.670
you know we've already added the credits to your account, but if you haven't done it, go to brilliantdirectories.com/newreview,

820
00:51:24.970 --> 00:51:27.290
and just leave a review about Brilliant Directories there.

821
00:51:27.290 --> 00:51:31.525
Any feedback is helpful, and you'll receive $50 of credit added

822
00:51:32.145 --> 00:51:34.405
to your Brilliant Directories account.

823
00:51:34.785 --> 00:51:39.924
And as always, after the webinar we'll send an email where you can register for next week's webinar Wednesday.

824
00:51:40.704 --> 00:51:44.118
So we definitely look forward to seeing you in next week's webinar.

825
00:51:44.198 --> 00:51:46.537
Thanks for joining us today guys. It was great being with you.

826
00:51:46.997 --> 00:51:49.978
It was an awesome one. Thank you so much guys. See you guys next week.

