WEBVTT

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Alright. Before we get into the Q and A session, we have a few announcements,

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and,

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we have Patrick Burnell on the line with us. My name is Jason,

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and, we'll be hosting the webinar today. Thanks for joining us, Patrick.

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Alright. Should be a good one. I'm looking forward to

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it. Great, great,

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great. And

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just so you guys know, the webinars are always recorded,

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and we list them on our site as soon as we're done editing them.

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And I always like to mention

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if you are not a member of our free LinkedIn group, you can join at brilliantdirectories.com/linkedin.

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We'll share

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a link in the chat box, in the GoToWebinar

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chat box, and let me just show you what that group looks like here.

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So we have we're pushing almost 800 members of this group, and you can ask questions related to design.

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Here's a question about design,

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marketing,

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where the replays are,

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tactics for engaging readers.

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And you can also ask questions and carry on the discussion after the webinar.

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So, you know, we do our best to answer everyone's questions, but maybe we run out of time.

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You can always go to the LinkedIn group and ask a question there, and not only get responses from myself and Patrick, but also fellow directory owners as well.

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And for those of you joining us for the first time, welcome to webinar Wednesdays.

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The goal here is to essentially answer any questions you have about the platform,

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and to provide some free live assistance to help, you know, get things done for you that might be holding you up from moving forward with the progress of your site.

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And keep in mind

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you can ask more than just questions about how to set up your site.

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You can ask questions about marketing,

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search engine optimization,

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publishing content,

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really anything related to the entire three sixty degree scope of your website.

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We know a lot, and if there's something that we don't know,

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you know, we always like to engage in a nice discussion to kind of learn more from everyone that's participating in the webinars.

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And we've made a couple announcements in the previous

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webinars regarding this exclusive webinar. This one is a paid event

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on April 29. It's going to be a two hour

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webinar presentation

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plus Q and A session, so it's going to be pretty long.

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And the normal price is $95

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it's going to be about seven proven hacks to convert

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more website visitors into paying members.

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So if you do have a for profit website

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and you are interested in

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generating revenue without wasting time,

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and really doing

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not only strategies and hacks, but also setting up very

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fundamental and foundational elements

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on your website to ensure that you're really doing everything that's recommended

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for a directory

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website model to thrive.

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This is going to be on April 29.

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We've actually moved this one hour later than scheduled.

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We got some emails from our Australia and UK users, so we found a better time balance to accommodate

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everyone.

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Australia and The UK are kind of on opposite

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time slots there, but it'll be at two 2PM Pacific California time, and 5PM Eastern

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New York time. And that would be 7AM Australia time.

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We know it's a little early, but we hope you can join us. And

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UK, you can start your Saturday night off with Patrick and Jason at 9PM.

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You can go to brilliantdirectories.com/gowebinar,

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and you can enter the promo code early bird to drop the price down to just $45.

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Any comments you have about the webinar, Pat, here?

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Yeah. Again, just wanted to remind everyone this is exclusively

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for people that do sign up for the webinar. We will have a replay,

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but the replay is gonna be exclusively available

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to the people that did, join this particular webinar.

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It's not going to be public and for free on our website.

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Also, we're going to be giving away the takeaway handouts, what I'm most excited about.

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I've been working hard at making sure, that when everybody leaves the webinar, they're going to feel like they've made a great decision by joining us.

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I got a couple nice landing pages,

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some good code that people can use on their websites, and a few other secrets that I'll pass out during the webinar.

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That's right.

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It's rare that we do, you know, a paid webinar, but we want to really make sure you guys get the most value and feel really good, you know, after the webinar as well.

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Alright. I hope you guys can join us. There's 28 seats left as of today, by the way, for that guys.

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Alright.

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And last week, we had a contest, which was to leave a Facebook comment on our website under one of the videos.

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And we do have a winner,

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Chino

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and Ron.

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I'm not even going to try to pronounce the last name, Gangge

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Gang, were the winners.

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They are

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winners of the VIP add ons club. The VIP add ons club gets you every

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premium add on that we offer,

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and in this contest they're going to get it for life, and that's a normally retails for about $900

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yearly, $95

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per month.

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So Chino and Ron, you can email support@brilliantdirectories.com,

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and we'll be sure to add the VIP add ons club to one of your websites.

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Alright. And we have a contest of the week. We've actually done this one twice.

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This will probably the last time that we do this one. It's to leave a review

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for Brilliant Directories. It could be

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any feedback.

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And if you've already done this,

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there's no need to do it again. This would just be for new people doing this.

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You can go to brilliantdirectories.com/newreview.

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We'll also share that link in the chat box there.

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Just leave a review about why you chose Brilliant Directories or any feedback you have about your experience

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with Brilliant Directories, and you'll automatically receive

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a $50 credit

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added to your Brilliant Directories account that you can use for add ons, purchasing additional sites,

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and more.

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If you've done this and the $50 credit for whatever reason wasn't added to your account, just email support and we'll make sure that the $50 credit does get added to your account for a review that you left in the past.

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So we hope everyone gets a chance to participate in that. It takes about

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fifteen seconds to leave a review, so we really appreciate it, and you guys can get $50 of credit there.

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Alright.

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We're gonna do something new. We wanna do a flash survey, and we're gonna start to try to do surveys

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maybe on webinar topics,

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premium add ons releases, feature releases,

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and things like that. So I'm just going to start in the GoToWebinar there is a polling tool.

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I'm going to start a poll here about which upcoming add on, these are already in production,

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that we're working on,

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is most are you most excited about or is most

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important to you? So if you can just choose the option, I'll

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kind of explain them.

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Member listing analytics, this is gonna show your members how many profile views they've received, how many clicks to their website.

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So if they ever question the value of your directory,

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you can show them analytics

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that will show them like, Hey you've gotten 200 profile views on my website.

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The click to call member,

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So when the phone number is displayed

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on the members listing,

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there will be a button that says click to call.

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That click is also tracked, so if you do have the member listing analytics, it will also show you that you know 20 people have clicked to call or view your phone number, and the click to call, if you have Skype or Google Voice or another calling platform on your computer, or if you're on your phone, it will initiate a phone call right there to the member.

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Facebook comments,

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if you left a comment for us on our Brilliant Directories website, it's very similar, and there it's great for search engine optimization.

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Also when people leave comments using Facebook comments, it shows on their timeline so their friends,

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their Facebook friends do see their activity on your website.

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So it does work as a marketing tool for your website.

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The set lead price by category, many of you know that you can

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purchase, sell leads through your Burling directories website, and currently

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you can only set the lead price based on the person's membership level.

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For example, premium members can purchase a lead for x amount of dollars.

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With this add on, you'll be able to set the price based on the category.

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So if a consumer is requesting a lawyer,

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you can set the price of that lead to $50 and if someone is requesting

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dog walking services, you can sell that lead for a lower price probably $5 or $10

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and so the lead price will be set

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by the category.

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Recurring events has been a very popular request.

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I think that's going to be the first one to be released out of these five, And that will allow you and your members

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to, when they're publishing events, to select if it's a recurring event.

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So if there's something that's happening weekly or daily,

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you don't need to post multiple

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event posts for that event. You just select

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the cycle, if it's daily, weekly,

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every two weeks, or every three weeks,

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and it will automatically

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repost the event for you.

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So those are some add ons that are coming through, and I'm gonna go ahead and end the poster.

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It looks like 4048%

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of people have voted. Alright. Everyone, let's vote for the one that you think you need the most.

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If you're not sure, just take a guess, and we'll close the poll in just five seconds.

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So let's see who wins. It's kind of a tie between the member listing analytics,

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and the click to call members.

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And those work hand in hand because the click to call is also gonna create an additional analytics set,

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a piece of data which is how many people clicked,

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as well as doing the calling. So member listing analytics,

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there's tremendous value in that. Thanks guys for voting. Being able to show your members

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the engagement that they're getting on your website is

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is invaluable,

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and if anyone is ever considering canceling their membership on your site, you can easily just show them all the activity that they've had from your website.

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Alright and one more thing is the deal of the week, and you guys have been hearing a lot about the VIP add ons club.

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You know since we've launched the premium add ons,

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the next

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you know reasonable thing was to create a package that gets you all our add ons that was requested.

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So we did that for you guys.

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So the deal of the week is for the VIP add ons club.

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That gets you currently we have 13 premium add ons.

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You'll get all of those added to your site, and then any future add ons like the ones in the survey, or you know for life, however many we add, you guys will get that get those for life automatically added to your website.

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You don't have to purchase them

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a la carte or or by themselves.

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So you'll get 13 of our premium add ons added to your website. The regular price is $95

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per month. And we have a promo code sale 30,

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and that'll bring the price down at $66

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per month.

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I do have a recommendation

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on this one, and let me you can go to brilliantdirectories.com/vip.

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And

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so here's the monthly price at 95,

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and we'll put the promo code in here.

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So that'll bring the price down to 66.

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The yearly price is already 20% off, so if we choose the yearly price

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it brings it down to $6.37

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per year.

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And I just want to do the math here

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on how much that is per month.

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Oops.

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It's about $53

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per month, is the average, and that gets you all the premium

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add ons that we offer. So that'll be the deal of the week.

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Promo code is sale 30, and you can rest assured that you have everything that we offer.

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If you have a power website plan plus the VIP add ons club, you you truly have every every every feature that Brilliant Directories offers,

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the premium add ons and the power website plan features.

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So hope you guys can take advantage of that this week.

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Alright. And if you have any questions about your site or questions about

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how to market your site, you can use the raise your hand feature or you can chat in and type in questions.

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And we'll go ahead and unmute your microphone

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and see, if we can help.

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Alright.

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Michael, I've unmuted your microphone. Michael, are you there with us?

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Yes. I am. Good morning. Hey. Good morning, Michael. You're calling from Australia?

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Yes. Adelaide, South Australia. Okay. Great. Good time slot for this for us here. Okay. Good. Yeah.

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It is. It's right in the morning time there. So, yeah, you had a question about the clickable maps.

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Yeah.

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The way the map the map looks good for

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The USA, but when you look at the map of Australia,

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when you're using that, that search type,

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it's, because we don't have many states, it just looks like a big orange block and I wanted to sort of like break it up and make the make the states look more defined.

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And I just wanted to know how I could get to the code so that I could,

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maybe not myself, but find a find a code that could change that for me. Gotcha.

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For that example, do you mind if we take a look at your website?

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Yeah. No worries. It's, compare conveyancing.

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So c0mparec0nbyancing.com.au.

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Alright.

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Compare conveyancing.

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And

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let's take a look at the site here.

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And can you just help me out a little bit,

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what what a conveyancing,

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company is? Conveyance is a, a legal firm that,

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handles the transfer

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of property from a from a a a seller to a buyer.

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Gotcha. So that yeah.

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Okay. I see you have the territories here or

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provinces, I think they're called.

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Yeah. The states.

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Gotcha.

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So usually when you're using the map, two things.

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There isn't much you can do with customizing it besides the color and maybe the the size of it, making it larger.

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Having a background image, you kind of don't see the lines here,

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which which then exactly it's it's doing what it says. It makes it a big blob

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of orange.

234
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What I would recommend is, do you have to have the clickable map?

235
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Is that how people find the permissions

236
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they need?

237
00:15:22.944 --> 00:15:24.245
Yeah. Because the conveyancers,

238
00:15:25.105 --> 00:15:27.204
operate they're pretty much all operating,

239
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throughout their whole state these days because they're all doing it moving to going online, so they don't need to have to find someone local.

240
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So a conveyancer in one state can handle transactions for that whole state, but they can't sort of like cross over and handle transactions for the, you know, for a state that that joining.

241
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Understood. So do, yeah. Can I make,

242
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a recommendation

243
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of not using

244
00:15:52.985 --> 00:15:53.485
the

245
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this, this map and using a location input, but you prompt people to enter a state or a city?

246
00:16:02.660 --> 00:16:04.899
Yeah. That sounds pretty good. Yeah. Alright.

247
00:16:04.899 --> 00:16:08.339
Let's, let's I think that would work better especially with the background image.

248
00:16:08.339 --> 00:16:11.240
So let me do you mind if I get in there and just make a few changes?

249
00:16:11.940 --> 00:16:13.639
Yeah. Go ahead. Okay. Great.

250
00:16:15.714 --> 00:16:18.774
So what I'm gonna do is I'm gonna change in the design settings

251
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from a clickable map here.

252
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And

253
00:16:33.060 --> 00:16:36.199
and I'll be honest, the pictures of the houses and stuff rotating,

254
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I it's it's nice to have a a smiley person like this.

255
00:16:42.795 --> 00:16:45.774
I would recommend and it looks like you have a good picture here,

256
00:16:47.035 --> 00:16:48.975
with the modern house in the background.

257
00:16:50.075 --> 00:16:53.214
And also the page will load faster when it doesn't have to,

258
00:16:54.154 --> 00:16:54.635
choose,

259
00:16:55.035 --> 00:16:56.815
to load all the slideshow images.

260
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Yep. I'm happy to go with your recommendations if you want to. Yeah.

261
00:17:00.710 --> 00:17:04.410
But I do like that image the best. That's Okay. You think we should stick with?

262
00:17:12.015 --> 00:17:15.395
Search by state or city. Is that fine?

263
00:17:16.415 --> 00:17:17.955
Yeah. That's fine. Yeah. Okay.

264
00:17:18.335 --> 00:17:21.475
And, let's see what that looks like right off the bat here.

265
00:17:31.110 --> 00:17:34.650
Okay. This is using a horizontal. I'm gonna increase the

266
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padding here, and then we'll I think we'll be good

267
00:17:38.150 --> 00:17:39.370
once we do this.

268
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Bottom padding, we'll do 100. Top padding, we'll do 100.

269
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And then

270
00:17:46.115 --> 00:17:49.575
this font, we'll go with white. We'll make it a little larger.

271
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This is one of my favorite sections of,

272
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of the admin here. And we'll also change it from a horizontal stack to a

273
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vertical stack.

274
00:18:01.570 --> 00:18:03.830
And, let's see what this looks like here.

275
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So we got find Australia's best conveyancers,

276
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search by

277
00:18:18.720 --> 00:18:22.740
city or state. I think we can remove the search by location. It's a little redundant.

278
00:18:23.919 --> 00:18:28.660
In order to do that, I'm just gonna edit the text label and make it empty here.

279
00:18:35.455 --> 00:18:35.955
Alright.

280
00:18:39.935 --> 00:18:43.875
So I'm just gonna search for search by location. I'll just make this empty.

281
00:18:44.299 --> 00:18:49.440
And then I'm also going to where it says, city or postcode. I'm gonna change that to enter state

282
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or city.

283
00:18:51.580 --> 00:18:55.120
Yep. So the question then is if someone puts in Sydney,

284
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would they then get

285
00:18:58.605 --> 00:19:01.905
the members from the whole state or only from Sydney?

286
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They would

287
00:19:05.245 --> 00:19:10.385
they would get the members from Sydney, but I I do think there's a workaround around that.

288
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That we can increase the radius

289
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that it would Okay. Search,

290
00:19:17.280 --> 00:19:17.920
to my knowledge.

291
00:19:17.920 --> 00:19:22.560
Could you could you could you make it, like, statewide rather than, you know, like, distance wide?

292
00:19:22.560 --> 00:19:23.460
Is that possible?

293
00:19:24.965 --> 00:19:25.465
Because

294
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a conveyancer that may operate, you know, 200 kilometers away from Sydney may still be able to handle that drop.

295
00:19:32.245 --> 00:19:32.745
And

296
00:19:34.805 --> 00:19:35.305
Gotcha.

297
00:19:35.765 --> 00:19:38.345
Yeah. I think we can set the default radius,

298
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to something substantial.

299
00:19:40.820 --> 00:19:41.640
Let's see here.

300
00:19:46.580 --> 00:19:47.960
Give me one moment here.

301
00:19:50.100 --> 00:19:52.519
Let me find where the radius search is.

302
00:19:57.015 --> 00:20:00.615
Okay. I'm in the advanced settings now, and I'm gonna search for radius.

303
00:20:00.615 --> 00:20:02.235
There's a lot of radius options.

304
00:20:02.775 --> 00:20:04.795
Default radius search is 300

305
00:20:05.895 --> 00:20:08.395
Yep. Which is I think that's pretty good.

306
00:20:09.110 --> 00:20:11.450
Yeah. That that's that'll that'll work. Yeah. Okay.

307
00:20:12.070 --> 00:20:12.630
So that's good.

308
00:20:12.630 --> 00:20:18.170
And then let me make sure in your general settings that I I'm sure you have kilometers set in your configuration here.

309
00:20:18.790 --> 00:20:24.395
Yep. Display distance in kilometers. Okay. Yep. Okay. Great. Alright. Okay. Good. Thank you.

310
00:20:24.395 --> 00:20:25.195
Alright. Very good.

311
00:20:25.195 --> 00:20:29.355
Did you say you changed that, the background image is just the the static image now?

312
00:20:29.355 --> 00:20:30.075
Is that correct? Is that

313
00:20:31.355 --> 00:20:31.855
Yes.

314
00:20:32.715 --> 00:20:37.350
The the background image is now just the static image. Correct. Alright. That's fine. Alright.

315
00:20:37.350 --> 00:20:43.130
Thank you very much. Yep. That's all I said. Thank you. Very welcome. Thank you. Great question.

316
00:20:43.830 --> 00:20:49.050
Alright. So a little simple question there, but it's good to know how to do some basic changes

317
00:20:49.830 --> 00:20:50.730
to your site.

318
00:20:51.415 --> 00:20:55.975
Jason, I have a question written in here. They're asking you to specifically answer.

319
00:20:55.975 --> 00:20:59.275
I guess they're they're interested in hearing what you what you have to say specifically,

320
00:20:59.655 --> 00:21:02.395
and knowing, since you know so much about marketing, I gather.

321
00:21:02.455 --> 00:21:05.915
And they're asking, Jason, should I bother to set up Google Analytics?

322
00:21:06.830 --> 00:21:10.190
How can this help my directory? So it's kind of an open ended question.

323
00:21:10.190 --> 00:21:13.010
I know it's a pretty big topic, but I don't think we've discussed

324
00:21:13.470 --> 00:21:16.050
why somebody would set up Google Analytics.

325
00:21:16.430 --> 00:21:17.810
So maybe you can have some

326
00:21:18.544 --> 00:21:23.125
some feedback of some of the things Google Analytics can do to help their their directories thrive.

327
00:21:23.985 --> 00:21:26.164
Yeah. Let's go to Google Analytics here

328
00:21:27.505 --> 00:21:30.404
real quick. So Google Analytics is really good

329
00:21:31.105 --> 00:21:31.924
for tracking

330
00:21:32.700 --> 00:21:33.919
visitor traffic.

331
00:21:34.380 --> 00:21:36.080
And it can track things

332
00:21:37.100 --> 00:21:39.039
such as let's see here.

333
00:21:39.899 --> 00:21:44.640
Let's go to a site that I have. Zen members. I think this site gets zero traffic, but that's okay.

334
00:21:46.059 --> 00:21:46.559
So

335
00:21:46.955 --> 00:21:51.435
what Google Analytics says, and it's free to set up a site, I'll pop it a link here in the chat.

336
00:21:51.435 --> 00:21:53.535
You can go to Google Analytics.

337
00:21:54.315 --> 00:21:59.295
And Google Analytics, it really just gives you a pulse on how people are

338
00:21:59.620 --> 00:22:03.000
using your site when they're visiting it, what pages are most popular,

339
00:22:03.779 --> 00:22:06.200
how much time they're spending on your site.

340
00:22:06.899 --> 00:22:07.399
And

341
00:22:07.779 --> 00:22:12.279
to add it to your Brilliant Directories account, you really just need to go to your general settings.

342
00:22:13.054 --> 00:22:16.434
And once you've set up Google Analytics you get a small identification

343
00:22:16.735 --> 00:22:17.235
number

344
00:22:17.855 --> 00:22:20.035
and you can put that on your website.

345
00:22:21.615 --> 00:22:23.635
And once it's on your website

346
00:22:25.159 --> 00:22:26.779
and you're tracking behavior,

347
00:22:28.440 --> 00:22:31.019
you can see somebody comes to your home page,

348
00:22:31.559 --> 00:22:35.980
somebody's going to your your join page, your sign up page. Let's actually go

349
00:22:36.360 --> 00:22:40.220
to it. And then you're you can also see in Google Analytics

350
00:22:40.665 --> 00:22:43.325
what pages visitors are exiting your website.

351
00:22:44.025 --> 00:22:46.685
So let's use our demo bootstrap as an example.

352
00:22:47.225 --> 00:22:50.765
When you have Google Analytics set up you can see that somebody has gone

353
00:22:51.065 --> 00:22:55.245
to the home page. You can actually see the navigation of, you know, their clicks.

354
00:22:55.669 --> 00:22:57.610
They went to the get listed page,

355
00:22:57.990 --> 00:23:01.850
and then let's say they exited your website, they didn't like what they saw here.

356
00:23:01.990 --> 00:23:06.809
That's an indicator to you that this page is not connecting with the person,

357
00:23:07.190 --> 00:23:09.370
and that you need to improve this page.

358
00:23:09.955 --> 00:23:12.535
So pages that have high exit rates

359
00:23:12.835 --> 00:23:15.415
or bounce rates, as is another

360
00:23:16.515 --> 00:23:19.255
piece of data that Google Analytics provides,

361
00:23:19.555 --> 00:23:22.615
you know that those are the pages that you need to improve.

362
00:23:22.755 --> 00:23:34.460
So if you have five or six ultra popular pages on your site, and one of them are are the pages where people are leaving their experience of your site, you know that that page needs to be

363
00:23:34.760 --> 00:23:38.035
improved. So I think there's there's a wealth of

364
00:23:38.575 --> 00:23:42.035
of benefit for having Google Analytics track your visitor,

365
00:23:42.735 --> 00:23:43.955
your visitors traffic.

366
00:23:44.335 --> 00:23:45.955
I think the number one thing

367
00:23:46.735 --> 00:23:59.750
among goals, goal conversions, and things like that is knowing what your weaker pages are, so that you can strengthen those pages and get people to do the next action that you want them to do, which in this case would be

368
00:24:00.050 --> 00:24:01.030
create a listing.

369
00:24:01.650 --> 00:24:06.065
And that's for somebody joining your site. You can also see from the consumers

370
00:24:07.725 --> 00:24:13.985
experience, if they come to your home page and they're leaving, maybe your home page is not connecting with the consumer

371
00:24:14.365 --> 00:24:16.865
and it's not clear what your website offers.

372
00:24:17.429 --> 00:24:20.889
So maybe you need to simply update some things on your homepage.

373
00:24:21.190 --> 00:24:26.889
So you get some really good indicators about where your website is strong and where your website is weak.

374
00:24:27.830 --> 00:24:30.889
And you know there are a lot of numbers back here,

375
00:24:31.405 --> 00:24:34.625
but I think the most important one would be under behavior

376
00:24:34.925 --> 00:24:35.505
or sorry,

377
00:24:36.685 --> 00:24:38.545
under here this behavior.

378
00:24:39.485 --> 00:24:41.345
And if you go to site content,

379
00:24:42.125 --> 00:24:46.705
and you can look at the top your top landing pages or your all your pages,

380
00:24:48.840 --> 00:24:52.380
and you can see how many page page views you've received,

381
00:24:53.000 --> 00:24:55.000
the bounce rate, and the exit rate.

382
00:24:55.000 --> 00:25:01.660
So bounce rate means someone comes to your home page and then if they don't like what they see they just bounce right out of your site from that page.

383
00:25:02.825 --> 00:25:05.085
Exit means they exit your website entirely,

384
00:25:05.705 --> 00:25:07.885
but bounce rate is a good indicator. And

385
00:25:08.665 --> 00:25:14.845
it bounce rate varies for different types of websites for you know e commerce websites, or blogs, or directory sites.

386
00:25:15.970 --> 00:25:22.470
Generally I think a rule of thumb is depending on the industry that you're in and the type of site, you want to you want to look for 15

387
00:25:23.010 --> 00:25:25.110
all the way up to even maybe 40%.

388
00:25:25.809 --> 00:25:28.695
Just depending on how the traffic is coming to your site.

389
00:25:28.695 --> 00:25:35.434
But if you're seeing numbers like this, like 60%, or 70, or 80, those are red flags that those pages are not performing

390
00:25:36.215 --> 00:25:40.154
well. And you might want to improve the pages, the content, the images,

391
00:25:40.534 --> 00:25:43.115
putting things to the left, putting things to the right.

392
00:25:43.450 --> 00:25:49.370
So that's where you you kinda have control over how you wanna design your site to help improve the the bounce rate.

393
00:25:49.370 --> 00:25:56.865
And after the bounce rate is improved, then you can look at solving the next problem that the based on the information analytics is providing you with.

394
00:25:57.825 --> 00:25:58.065
Yeah.

395
00:25:58.065 --> 00:26:04.485
And and what I what I like analytics for, and one personal example of myself, is I have a a TEFL certification

396
00:26:04.785 --> 00:26:05.285
school,

397
00:26:05.665 --> 00:26:10.565
and it's located in Costa Rica. So we write a lot of content, follow best practices.

398
00:26:10.625 --> 00:26:12.480
This is obviously on a brilliant directory

399
00:26:13.440 --> 00:26:13.919
template,

400
00:26:14.240 --> 00:26:16.100
costaricatesso.com.

401
00:26:16.400 --> 00:26:17.700
And we're able to identify,

402
00:26:18.000 --> 00:26:20.179
like Jason is saying, what are the articles

403
00:26:20.480 --> 00:26:23.059
that people are finding us organically?

404
00:26:23.440 --> 00:26:28.655
We've been up and running for about six years now, so we're starting to generate quite a bit of organic traffic.

405
00:26:28.655 --> 00:26:33.635
So this is when people go to Google and they type in a search query and they find one of our articles.

406
00:26:33.934 --> 00:26:44.670
So that gives me insight in terms of what are people searching for and that we're ranking well for so I can create more of that content and dominate that search query for that particular location.

407
00:26:45.130 --> 00:26:51.130
So it's it's fairly advanced, but there is a lot of huge insights that you gain from this.

408
00:26:51.130 --> 00:26:58.110
And it allows you to know what areas you need to focus on, either to make what your strengths even stronger or make your weak points better.

409
00:26:59.435 --> 00:27:00.635
Absolutely. So, yeah.

410
00:27:00.635 --> 00:27:05.135
It's just a good way to figure out where you're performing well and what needs improvement.

411
00:27:06.235 --> 00:27:12.175
And since you're talking about the home page, I'd love to show something, a tool that I I use as well.

412
00:27:12.690 --> 00:27:17.269
Knowing if you if you see you have a high bounce rate and people are landing on your website and they're leaving,

413
00:27:17.570 --> 00:27:22.210
there's a tool that I like to use. It's free. And I'd like to show everybody what that looks like.

414
00:27:22.210 --> 00:27:25.029
So if you can just, send the controls to me.

415
00:27:25.409 --> 00:27:26.389
You got it.

416
00:27:26.769 --> 00:27:27.269
Alright.

417
00:27:27.975 --> 00:27:32.475
So what I've done is I've, I have, it's a software called Hotjar.

418
00:27:32.934 --> 00:27:35.415
There's a freeware and a paid version of this.

419
00:27:35.415 --> 00:27:42.315
But essentially what Hotjar will do is it's going to record all of the visitors coming to your website, and it's gonna track

420
00:27:42.870 --> 00:27:44.090
where on your site

421
00:27:44.390 --> 00:27:45.290
they're clicking.

422
00:27:45.990 --> 00:27:49.290
So once you see these reports, it's a heat map essentially.

423
00:27:49.750 --> 00:27:57.295
I was able to tell right away that my homepage on the top fold, which is the first thing that people do, was performing very poorly.

424
00:27:57.595 --> 00:28:00.095
So all of this black space was dead space.

425
00:28:00.395 --> 00:28:00.895
Also,

426
00:28:01.355 --> 00:28:08.790
I was able to tell what of the streaming content people were actually engaged in, and what I should keep and what what I should remove.

427
00:28:08.790 --> 00:28:09.935
So That's amazing.

428
00:28:10.740 --> 00:28:14.360
That's amazing. So these call to yeah. These call to actions are pretty weak,

429
00:28:14.900 --> 00:28:18.520
and so forth. So what these excursions are not performing well.

430
00:28:18.900 --> 00:28:22.280
The the student Q and A's are not performing well. It's video testimonials.

431
00:28:22.340 --> 00:28:25.545
So I can identify what content is engaging my public.

432
00:28:25.625 --> 00:28:31.005
So then what I did is I I installed the article slider. It's one of the billing directories add ons.

433
00:28:31.465 --> 00:28:37.865
And then I I set up a new hot jar because I really wanna test the impact this has on my homepage, for example.

434
00:28:37.865 --> 00:28:44.120
Because I wanna make I want to make it easy for people that land on my homepage to immediately find information they find relevant to them.

435
00:28:44.180 --> 00:28:49.140
So in looking at this layout, I can see that it had the exact impact I was hoping for.

436
00:28:49.140 --> 00:28:58.055
Instead of a big black blob with no activity, I can actually see because I just had the traditional slider that doesn't have any call to actions on it.

437
00:28:58.055 --> 00:29:00.635
So now there's multiple call to actions in this slider

438
00:29:00.935 --> 00:29:04.455
for people. And as you can see, I can even see what type of content they like.

439
00:29:04.455 --> 00:29:06.075
So this has had a big impact

440
00:29:06.380 --> 00:29:09.440
on my website in terms of reducing the bounce rate significantly

441
00:29:09.900 --> 00:29:11.280
and getting more engagement.

442
00:29:12.060 --> 00:29:13.680
But I just had a consultation.

443
00:29:14.300 --> 00:29:20.060
And basically I have to ask myself, why is nobody clicking on alumni center in my instance? Right?

444
00:29:20.060 --> 00:29:23.835
Because there's no clicks there. Why is no one clicking on enroll and pay?

445
00:29:23.835 --> 00:29:24.895
So you have to investigate.

446
00:29:25.355 --> 00:29:30.575
The wording might not be right. So I just received a great feedback to change it to graduate stories

447
00:29:31.035 --> 00:29:35.355
because somebody that hasn't signed up yet for my course is not looking for an alumni center.

448
00:29:35.355 --> 00:29:36.975
That's for somebody that's graduated.

449
00:29:37.250 --> 00:29:47.030
If I change it to alumni stories or graduate stories, I'll likely get more people clicking, and then I can start tracking that with another heat map and see if indeed there was an impact.

450
00:29:47.490 --> 00:29:49.990
So this is a tool I really like to use

451
00:29:50.655 --> 00:29:55.315
to to really judge how my different pages are performing on different websites. And it's free.

452
00:29:55.375 --> 00:29:58.835
They do have a paid version, but the fact that this is free is a great resource.

453
00:29:58.895 --> 00:30:01.075
And all you have to do is embed a code,

454
00:30:01.535 --> 00:30:04.835
in in the head of your website, and then you're you're good to go.

455
00:30:05.590 --> 00:30:08.309
That's great. I know Google Analytics used to have something like this.

456
00:30:08.309 --> 00:30:17.750
I don't know if they gave it up like a while ago, but this is it's that's amazing the the difference that you had in your in your top fold clicks path just by putting that there.

457
00:30:17.750 --> 00:30:19.130
And also, yeah, you're right.

458
00:30:19.190 --> 00:30:28.315
Alumni Center, you know a lot of times you have text on your site, it sounds good to you, but it's not that's what I was saying before it's not connecting with the visitor.

459
00:30:28.615 --> 00:30:32.475
And it's not that the content is bad, it's the wording might not be appropriate,

460
00:30:33.015 --> 00:30:35.390
or the best wording for those things.

461
00:30:36.490 --> 00:30:37.630
So this is actually

462
00:30:38.090 --> 00:30:38.730
so valuable.

463
00:30:38.730 --> 00:30:46.650
Some people might throw their their idea away when all they need to do is change a little bit of the wording on their site, and they and they have a great idea still.

464
00:30:46.650 --> 00:30:47.150
So,

465
00:30:47.850 --> 00:30:48.350
yeah,

466
00:30:48.985 --> 00:30:51.164
copy is very important on on

467
00:30:51.625 --> 00:30:52.524
on the websites.

468
00:30:52.825 --> 00:30:56.424
Alright. Great question there. And I learned something there. I didn't know about Hotjar, Pat.

469
00:30:56.424 --> 00:30:56.924
Thanks.

470
00:30:58.105 --> 00:30:59.404
Very cool. My pleasure.

471
00:31:00.264 --> 00:31:00.764
Alright.

472
00:31:01.225 --> 00:31:03.245
John. John, I've unmuted your microphone.

473
00:31:04.930 --> 00:31:07.830
Hello. How's it going? Pretty good. You're calling in today?

474
00:31:08.290 --> 00:31:09.270
I'm calling in today.

475
00:31:09.730 --> 00:31:12.790
Yeah. So I've got a website, charlielocal.com.

476
00:31:13.250 --> 00:31:16.470
And I've noticed on there, like, when people do the downloads, it says,

477
00:31:16.770 --> 00:31:17.010
like,

478
00:31:17.810 --> 00:31:18.870
view my curriculum,

479
00:31:19.330 --> 00:31:20.655
I think is what it says.

480
00:31:21.135 --> 00:31:23.875
Is there a way to change what that says to something like

481
00:31:24.655 --> 00:31:25.155
view

482
00:31:26.175 --> 00:31:27.235
menu or download?

483
00:31:27.855 --> 00:31:29.555
Extremely extremely easy.

484
00:31:30.175 --> 00:31:32.755
What was the name of your site? What was the name of your site?

485
00:31:33.800 --> 00:31:36.380
Trolley Local. Trolley Local. Okay.

486
00:31:36.680 --> 00:31:41.100
Okay. Great. So Yeah. Actually, the dog zone on the right hand side is one that's got that

487
00:31:41.960 --> 00:31:42.940
upload in there.

488
00:31:43.480 --> 00:31:45.580
Okay. Great. I like that you're using that

489
00:31:46.120 --> 00:31:47.805
inverted color scheme here.

490
00:31:48.365 --> 00:31:52.785
Alright. So what he's referring to here is your members do have the ability to

491
00:31:53.085 --> 00:32:00.125
upload at least a PDF or an image, you know, as well as adding their, you know, hours of operation and stuff like that.

492
00:32:00.125 --> 00:32:01.985
So right here it says view my

493
00:32:02.340 --> 00:32:03.480
curriculum vitae,

494
00:32:03.780 --> 00:32:05.880
which is probably more the CV.

495
00:32:06.980 --> 00:32:10.600
I think you can change that in a place here in the text labels.

496
00:32:11.700 --> 00:32:14.520
And if it's not here, it's gonna be one other place.

497
00:32:15.335 --> 00:32:20.315
So I'm gonna go to your admin area, settings, text labels. Let's just search for that.

498
00:32:20.455 --> 00:32:25.195
And here it is right here, view my curriculum vitae. So what would you like that to say?

499
00:32:27.175 --> 00:32:28.155
I'd say, like,

500
00:32:28.750 --> 00:32:29.250
view,

501
00:32:30.270 --> 00:32:32.850
let's say let's say view menu or download.

502
00:32:36.669 --> 00:32:39.010
How about how about click to download,

503
00:32:41.400 --> 00:32:41.900
menu?

504
00:32:43.665 --> 00:32:46.725
Actually, you can just click download. It'll be perfect because right next to it, it says,

505
00:32:47.585 --> 00:32:48.885
menu or,

506
00:32:49.345 --> 00:32:51.985
that's perfect. Okay. Let's yeah. Click to download.

507
00:32:51.985 --> 00:32:54.885
Give them a you know, let me make it all all caps as well.

508
00:32:56.399 --> 00:32:58.580
Excellent. Give a little more attention to it.

509
00:32:59.120 --> 00:33:00.820
Alright. Let me just save the changes.

510
00:33:00.960 --> 00:33:06.580
And sometimes with the text labels, it takes like thirty seconds to see the changes reflected on on the site.

511
00:33:07.360 --> 00:33:13.575
What I'm gonna do is I'm gonna try to use the developer tool here and refresh the cache on the site.

512
00:33:13.575 --> 00:33:15.435
Sometimes that expedites it.

513
00:33:16.055 --> 00:33:19.835
So if you guys ever making changes on your site and and you're not seeing them,

514
00:33:20.455 --> 00:33:24.135
refresh cache is a safe tool to use to kind of see your changes.

515
00:33:24.135 --> 00:33:26.715
So I'll do a hard refresh now on your site.

516
00:33:29.529 --> 00:33:33.549
And hopefully yep. There we go. We got click to download right here. Awesome.

517
00:33:34.330 --> 00:33:37.210
Cool. Alright. I love it. Thank you so much. And then,

518
00:33:37.690 --> 00:33:41.385
did you wanna go are there any other labels, Jason, with CV in it?

519
00:33:41.385 --> 00:33:44.585
Because that's a little, there's usually four of them that need to be updated.

520
00:33:44.585 --> 00:33:48.684
So that's a little trick of mine. Whenever I'm updating upload CV

521
00:33:48.985 --> 00:33:49.485
functionality,

522
00:33:50.025 --> 00:33:52.664
I'll always just put in CV and all of them will show up.

523
00:33:52.664 --> 00:33:56.020
So you might as well update all of these cause they show up either in emails

524
00:33:56.400 --> 00:33:58.179
or in forms in different places

525
00:33:58.559 --> 00:33:59.120
on the site.

526
00:33:59.120 --> 00:34:04.580
So if you're doing menus, you might as well just upload, update everywhere where it uses this terminology.

527
00:34:05.040 --> 00:34:06.580
A little trick of mine.

528
00:34:08.005 --> 00:34:10.165
Okay. I'll just refer to it as a download.

529
00:34:10.165 --> 00:34:14.665
So remove download, your download has been up your upload has been removed.

530
00:34:15.764 --> 00:34:16.585
That's fine.

531
00:34:17.205 --> 00:34:20.344
Okay. Those are good. So I think that's a good tip there, Pat.

532
00:34:21.030 --> 00:34:26.330
So what I did is I just searched for CV and found all these other text labels, and

533
00:34:26.630 --> 00:34:28.250
you can just update them all.

534
00:34:28.870 --> 00:34:34.969
And and another example of this being useful, sometimes people don't like the word client, or they don't like the word member.

535
00:34:35.145 --> 00:34:45.705
So when you type in a keyword, a word that would be is dynamic, that's used all throughout your site, such as client or member, you're able to see everywhere on the website where that's being called.

536
00:34:45.705 --> 00:34:49.085
And rather than go into the code of a widget and edit a word,

537
00:34:49.440 --> 00:34:51.540
you can go and rename clients customers

538
00:34:52.239 --> 00:34:52.820
or partners

539
00:34:53.520 --> 00:34:54.020
or

540
00:34:54.560 --> 00:34:55.060
alumni.

541
00:34:56.239 --> 00:35:00.020
That's a good example of quickly editing your site and using the proper verbiage

542
00:35:00.320 --> 00:35:02.000
to show up on the front end of your site.

543
00:35:02.000 --> 00:35:07.744
So that's a good little these text labels are great when you wanna make changes all throughout the site.

544
00:35:08.525 --> 00:35:11.665
I just changed client to customer. Is that better for your site?

545
00:35:14.285 --> 00:35:16.545
I'm probably good client for now. Okay.

546
00:35:17.619 --> 00:35:18.119
Yeah.

547
00:35:18.580 --> 00:35:23.619
But thank you. Sure thing. Alright. You're good to go. Let me save Just need just need the s.

548
00:35:23.619 --> 00:35:26.760
Jason, you just need to add an s. Thank you. Thank you.

549
00:35:27.140 --> 00:35:27.960
You're welcome.

550
00:35:28.260 --> 00:35:30.200
Alright. Thanks for the question there, John.

551
00:35:30.954 --> 00:35:32.815
Thanks so much. Appreciate it. Alright.

552
00:35:33.595 --> 00:35:39.115
So I'm gonna go ahead and, Greg, I see you have your hands raised. You had an excellent question.

553
00:35:39.115 --> 00:35:43.295
I've gone ahead and unmute your mic and I'd love to to hear to hear it up for everyone else.

554
00:35:43.640 --> 00:35:45.020
Yeah. Hey. Thanks, guys.

555
00:35:45.560 --> 00:35:45.880
Yeah.

556
00:35:45.880 --> 00:35:53.720
We're actually gonna be launching a blog that we're really excited about adding that on to our website to really help promote the website and get some more traffic.

557
00:35:53.720 --> 00:35:57.580
And I suddenly realized, you know, how many different post types

558
00:35:58.185 --> 00:35:59.085
there are in

559
00:35:59.545 --> 00:36:01.325
in the Brilliant Directories platform

560
00:36:01.625 --> 00:36:05.225
and also the the member articles versus the blog articles.

561
00:36:05.225 --> 00:36:15.329
So I was hoping for some feedback and insight from you guys, you know, best ways to help differentiate member articles and blog articles and to help utilize those to really work with the site.

562
00:36:15.329 --> 00:36:15.910
And then,

563
00:36:16.450 --> 00:36:19.349
I was poking around and actually just realized today,

564
00:36:20.530 --> 00:36:23.190
where I can actually create a separate sidebar

565
00:36:23.730 --> 00:36:28.065
for the blog and for different posts where I think it's in the somewhere in the forms.

566
00:36:28.065 --> 00:36:29.365
I found that option.

567
00:36:30.065 --> 00:36:30.565
Mhmm.

568
00:36:31.585 --> 00:36:33.685
Correct. You can call a different sidebar.

569
00:36:33.745 --> 00:36:38.245
It's that would be in the the editing the content settings for that specific,

570
00:36:38.859 --> 00:36:39.260
post.

571
00:36:39.260 --> 00:36:48.480
So if you're editing the blog, you're able to control which sidebar displays in the cert in the in the search result view or which sidebar displays in the details layout as well.

572
00:36:48.780 --> 00:36:49.839
So I I really,

573
00:36:50.300 --> 00:36:53.015
not to focus on because because we want to do both.

574
00:36:53.015 --> 00:36:57.195
We want to have our own blog, but I also want to allow member articles,

575
00:36:57.735 --> 00:37:00.235
and we also have events. Perfect. You know, so,

576
00:37:00.695 --> 00:37:04.055
yeah. So we really just want to utilize all three of those. Okay.

577
00:37:04.375 --> 00:37:08.430
I think I have a a solution for that. So with with Brilliant Directories,

578
00:37:09.690 --> 00:37:14.830
you the website owner can have your own blog that you control the content on.

579
00:37:14.970 --> 00:37:19.070
It doesn't get mixed in with the articles that your members might publish.

580
00:37:19.290 --> 00:37:21.255
The The first thing I would recommend, Greg,

581
00:37:22.195 --> 00:37:24.535
is don't call it articles for your members.

582
00:37:25.635 --> 00:37:27.495
What type of site is it going to be?

583
00:37:29.475 --> 00:37:33.255
This is our, spiritual and holistic website. Okay. And

584
00:37:35.540 --> 00:37:39.140
okay. So what you want to do is don't just call it member article.

585
00:37:39.140 --> 00:37:41.480
So when it says, like, add a new member article,

586
00:37:41.940 --> 00:37:44.840
I'll I'll give you some ideas here. So I had someone on the site

587
00:37:45.140 --> 00:37:46.340
call it a press release.

588
00:37:46.340 --> 00:37:53.225
So on their site they were calling, basically it's a title with text and an image at the end of the day when you when you strip it down to its

589
00:37:53.765 --> 00:37:57.785
basic elements. So for them they were calling it, you know, publish a press release.

590
00:37:58.005 --> 00:38:00.505
So they were giving it more value for the members,

591
00:38:00.990 --> 00:38:01.490
and

592
00:38:01.870 --> 00:38:06.370
it incentivized the members to want to use that feature because the wording,

593
00:38:07.070 --> 00:38:08.450
had an inherent value

594
00:38:08.750 --> 00:38:12.770
that they were going to be able to put a copy of their press release on your website.

595
00:38:13.835 --> 00:38:18.095
Yeah. And and the other thing I thought of well, because, you know, I was thinking, well, as far

596
00:38:18.395 --> 00:38:24.575
as people's mentality, if we if we sell it as you basically can have your own blog within your own listing,

597
00:38:25.115 --> 00:38:29.830
you know, I think that sounds good, but then is that too confusing with our Awaken blog?

598
00:38:30.210 --> 00:38:31.270
It's not because

599
00:38:32.050 --> 00:38:35.510
yours your blog area, you can title it, like,

600
00:38:35.810 --> 00:38:38.230
whatever your company name is official blog.

601
00:38:38.930 --> 00:38:39.430
And

602
00:38:39.730 --> 00:38:43.670
the the area where your member articles are, you can have the title called

603
00:38:45.605 --> 00:38:48.025
guidance and advice from our spiritual members.

604
00:38:48.565 --> 00:38:50.585
And now now you've differentiated

605
00:38:51.845 --> 00:38:52.585
those articles

606
00:38:53.125 --> 00:38:58.130
using the right wording in the as the title for each what each type of content is.

607
00:38:58.829 --> 00:38:59.329
Okay.

608
00:39:00.270 --> 00:39:01.810
Does that help out a little bit?

609
00:39:02.430 --> 00:39:04.130
Yeah. Okay. Yeah.

610
00:39:04.510 --> 00:39:04.990
Alright.

611
00:39:06.190 --> 00:39:10.369
Alright. Well, did you get your other question answered? There was like a two part question there.

612
00:39:11.395 --> 00:39:11.955
Yeah. The,

613
00:39:12.435 --> 00:39:17.015
well, let me throw this into because so I mentioned the the sidebars, but that's a big thing because,

614
00:39:17.795 --> 00:39:18.855
there's some default

615
00:39:19.315 --> 00:39:19.815
widget

616
00:39:20.515 --> 00:39:26.970
that that was in there that was automatically changing based on whether it was a member article or a blog or, like, something else.

617
00:39:27.770 --> 00:39:32.030
Let me I'm guessing. That's a good question. So let me show you that right now.

618
00:39:34.410 --> 00:39:40.645
So your brilliant directory site comes with some premade sidebars, and let me just show everyone what you're referring to here.

619
00:39:40.645 --> 00:39:43.385
So I'll just go to the blog on on our demo site.

620
00:39:44.404 --> 00:39:48.265
And so here's a sidebar here in in the blog article section.

621
00:39:50.565 --> 00:39:54.585
First thing is when you're choosing a sidebar that you want to have on your events

622
00:39:55.030 --> 00:39:59.210
search results page, or your member articles, or your company blog articles,

623
00:39:59.670 --> 00:40:01.370
you're only going to be able to choose

624
00:40:01.750 --> 00:40:03.430
sidebars that you have on your site.

625
00:40:03.430 --> 00:40:08.570
So if you want to see what sidebars you have, you can go to toolbox and you can go to sidebar manager.

626
00:40:09.595 --> 00:40:14.315
And by default, I think we start you off with, you know, probably seven sidebars here.

627
00:40:14.315 --> 00:40:18.335
There's the the member profile page sidebar, the member search results sidebar,

628
00:40:18.715 --> 00:40:21.855
and then the ones that are for posts like member articles,

629
00:40:22.155 --> 00:40:24.480
there's post search results and post single.

630
00:40:24.880 --> 00:40:25.600
So if you Yeah.

631
00:40:25.600 --> 00:40:33.140
Actually that's what that's what was throwing me off at first because I realized afterward that the post post search and the post single work,

632
00:40:33.520 --> 00:40:37.305
it's it's the same sidebar that's used for the articles and for the blog. Correct.

633
00:40:37.305 --> 00:40:40.045
So what you want to do here is you can create a new sidebar,

634
00:40:41.305 --> 00:40:41.805
and

635
00:40:42.505 --> 00:40:44.505
you can create a sidebar and call it,

636
00:40:45.385 --> 00:40:45.885
member

637
00:40:46.265 --> 00:40:46.765
articles

638
00:40:47.145 --> 00:40:47.645
sidebar.

639
00:40:48.345 --> 00:40:51.005
You can add a description if you want. We'll save the changes,

640
00:40:52.569 --> 00:40:56.730
And this is good knowledge for everyone to know this, so I just want to spend an extra minute on this.

641
00:40:56.730 --> 00:40:58.490
So now you've created a new sidebar.

642
00:40:58.490 --> 00:41:04.430
There's obviously nothing in it, but now that here's your new member article sidebar, if we edit this,

643
00:41:05.975 --> 00:41:10.635
you can now add you can drag these are these are your widgets here.

644
00:41:11.575 --> 00:41:12.255
You can

645
00:41:12.695 --> 00:41:13.675
Let's see here.

646
00:41:14.615 --> 00:41:17.275
Let's just add the newsletter sign up here,

647
00:41:18.535 --> 00:41:19.755
and save the changes.

648
00:41:21.710 --> 00:41:24.609
And what I'll do now is on the blog articles,

649
00:41:25.630 --> 00:41:27.009
I'll utilize this sidebar,

650
00:41:27.710 --> 00:41:30.609
the new one that I just made, member article sidebar.

651
00:41:31.390 --> 00:41:32.289
I called it

652
00:41:32.910 --> 00:41:37.555
member articles. But we'll go to the content, and we're gonna go to edit post settings.

653
00:41:38.415 --> 00:41:42.194
So these blog articles are a type of posts. They're blog articles.

654
00:41:42.415 --> 00:41:44.335
So that's the type of post that they are.

655
00:41:44.335 --> 00:41:48.595
And we're gonna go to the post type settings, and we're gonna edit the blog.

656
00:41:49.370 --> 00:41:50.270
I just passed

657
00:41:51.930 --> 00:41:57.070
it. Where is it? Here. Let's go to blog. Blog articles right here. So I'm gonna edit this.

658
00:41:58.570 --> 00:42:04.190
And now that I'm editing the blog article setting, I'm gonna go to the search results design tab,

659
00:42:04.865 --> 00:42:07.765
and we can see it says website blog here is the title.

660
00:42:08.065 --> 00:42:08.724
I believe

661
00:42:09.184 --> 00:42:13.184
it says blog articles here. I wonder why. Maybe I'm not in the right section.

662
00:42:13.184 --> 00:42:17.125
But let me go down here, and when you scroll down to the bottom

663
00:42:18.050 --> 00:42:20.470
you can choose the sidebar to use

664
00:42:21.090 --> 00:42:23.970
for the search results page for the blog articles.

665
00:42:23.970 --> 00:42:27.510
And here now, Greg, you can choose member search results.

666
00:42:28.530 --> 00:42:31.910
Sorry, you can choose the member article sidebar that we just created.

667
00:42:32.405 --> 00:42:36.905
And you can throw in whatever you want in there, and that's what's going to show on the search results sidebar,

668
00:42:37.685 --> 00:42:38.645
for member articles.

669
00:42:38.645 --> 00:42:42.265
And that way you can have a different sidebar for your member articles, your events,

670
00:42:43.204 --> 00:42:44.905
and your company blog articles.

671
00:42:46.059 --> 00:42:49.920
Great. And then what's that right below it? What's this what's the sidebar search module?

672
00:42:50.380 --> 00:42:54.079
So the sidebar search module, this is this is if you're using

673
00:42:55.020 --> 00:42:59.520
our dynamic search. So if you throw this widget into a sidebar.

674
00:43:00.465 --> 00:43:01.445
So let's say

675
00:43:01.825 --> 00:43:05.605
there's only one sidebar for the post search results by default,

676
00:43:06.065 --> 00:43:11.765
and there's only one widget in there for searching, and it's the bootstrap themes dynamic search.

677
00:43:12.145 --> 00:43:14.245
So basically you can have one sidebar.

678
00:43:14.970 --> 00:43:19.150
You can have this widget in that sidebar, and then you can choose here

679
00:43:19.690 --> 00:43:22.430
which search module you want. There's a ton of them.

680
00:43:22.810 --> 00:43:25.770
Which search module you want to show in the sidebar.

681
00:43:25.770 --> 00:43:30.349
That way you don't need to create an alternate sidebar for your events and your

682
00:43:30.655 --> 00:43:37.155
blog articles when all you're really trying to achieve is an event search on the sidebar page and a blog search on your blog page.

683
00:43:37.535 --> 00:43:45.555
You can have you can choose the search here, and then everything else below the search module can be the same, like ads or sign up links and things like that.

684
00:43:46.089 --> 00:43:47.130
Got it. Okay. Yeah.

685
00:43:47.130 --> 00:43:50.970
Because it because at some point too, I saw there's, like, classifieds and and things like that.

686
00:43:50.970 --> 00:43:52.670
So we might end up adding, like, classified

687
00:43:53.290 --> 00:43:54.430
section for our members.

688
00:43:55.369 --> 00:43:57.470
So but but any of those kind of things,

689
00:43:57.849 --> 00:43:59.230
that show up in the member

690
00:43:59.690 --> 00:44:01.630
options are all post. Correct?

691
00:44:02.265 --> 00:44:06.605
So so photos photos are posts. Videos are posts. Yes. Yes. Yeah.

692
00:44:06.984 --> 00:44:07.385
Exactly.

693
00:44:07.385 --> 00:44:14.845
And and on on the search results for for member articles, you're only gonna see member article posts in the search results on that page.

694
00:44:15.385 --> 00:44:19.119
Okay. Alright. Got it. Alright, Greg. Thanks for your question.

695
00:44:19.980 --> 00:44:25.099
And and I love to hear that Greg is is is talking about phase two and phase three stuff. Right?

696
00:44:25.099 --> 00:44:29.119
So so he knows that there's classifieds, but it doesn't mean he needs to launch with classifieds.

697
00:44:29.180 --> 00:44:34.005
He's identified I'm gonna have member articles, and we're gonna have our blog articles, and we're gonna have events.

698
00:44:34.005 --> 00:44:40.105
So he's focusing on three types of content to launch. He's gonna probably get those done,

699
00:44:40.405 --> 00:44:47.750
very well, and I would probably not make member articles visible on the main menu until you have at least a dozen or so that have been published.

700
00:44:48.210 --> 00:44:54.550
It's important when you launch your website that whatever you're linking to on the main menu or if you're streaming widgets on the homepage,

701
00:44:55.250 --> 00:44:58.710
that when somebody clicks there, that they actually see substantial

702
00:44:59.170 --> 00:45:04.015
content. So that's the great strategy to start with just a few types of of of posts

703
00:45:04.395 --> 00:45:05.855
and, and go from there.

704
00:45:07.355 --> 00:45:09.915
That's right. Actually, you bring up a good point, Pat.

705
00:45:09.915 --> 00:45:14.655
You know, Brilliant Directories comes with all sorts of publishing tools to publish classifieds, events,

706
00:45:16.040 --> 00:45:17.020
audio files,

707
00:45:17.400 --> 00:45:17.900
coupons.

708
00:45:18.360 --> 00:45:29.500
If you try to do them all at once, it's going to take forever to launch your site rather than just choose a few of them to make public to your members and on your website, and just focus on filling those up, and then you can expand

709
00:45:30.245 --> 00:45:30.745
later,

710
00:45:31.125 --> 00:45:33.865
and and focus your energy on on filling up one

711
00:45:34.405 --> 00:45:36.905
type of post. And then once there's substantial

712
00:45:38.325 --> 00:45:43.065
information in one section and it's a good resource, then you can focus on adding another one.

713
00:45:43.370 --> 00:45:45.310
And that way your energy will be used

714
00:45:45.690 --> 00:45:46.510
on a focused

715
00:45:46.810 --> 00:45:48.350
goal rather than spread

716
00:45:48.650 --> 00:45:50.990
across many different types of posts.

717
00:45:52.490 --> 00:45:52.990
Alright.

718
00:45:53.290 --> 00:45:58.410
Bobby, I've unmuted your microphone. Nope. Yep. Bobby, you there with us? Yes, I am.

719
00:45:58.410 --> 00:46:01.045
Can you hear me? Yes. We can. Where are you calling in from, Bobby?

720
00:46:02.065 --> 00:46:07.424
I'm calling in from, excuse me. I'm calling in from California, Bay Area. Okay. Great.

721
00:46:07.424 --> 00:46:08.565
I'm here in Los Angeles.

722
00:46:09.664 --> 00:46:13.590
Awesome. What's your The weather's great today. Yes. Beautiful day today. I agree.

723
00:46:15.030 --> 00:46:16.330
I have a question regarding,

724
00:46:16.790 --> 00:46:22.090
my vision. First of all, I've been watching your videos and webinars, so thank you for those.

725
00:46:22.150 --> 00:46:24.470
I'm ready to get into my development stage.

726
00:46:24.470 --> 00:46:27.965
But before I do that, I've I've been I've learned a lot through the,

727
00:46:28.525 --> 00:46:29.585
SEO optimization,

728
00:46:30.285 --> 00:46:32.545
what Google looks for, things like that.

729
00:46:33.005 --> 00:46:34.145
I'm running a multinational

730
00:46:35.405 --> 00:46:36.625
events and entertainment

731
00:46:37.085 --> 00:46:38.145
web, listing.

732
00:46:39.069 --> 00:46:41.329
My campaigns are gonna be multinational

733
00:46:41.710 --> 00:46:44.130
as well from my blogs through

734
00:46:44.430 --> 00:46:45.650
even through just

735
00:46:46.190 --> 00:46:48.450
flyers that we hand out as well.

736
00:46:50.829 --> 00:46:52.994
With that being said, I've my

737
00:46:53.295 --> 00:47:00.595
vision is to create landing pages for them so that way they will have call to action buttons that will redirect them to my BD listing

738
00:47:01.295 --> 00:47:04.115
using the language translator that you guys have.

739
00:47:04.415 --> 00:47:07.715
Can I have that set to where if I have

740
00:47:08.170 --> 00:47:09.470
someone from a multinational,

741
00:47:10.890 --> 00:47:16.270
landing page with a call to action button redirected to brilliant directory to my brilliant directory listing,

742
00:47:17.210 --> 00:47:18.990
and will the language translator,

743
00:47:19.770 --> 00:47:24.664
be set to that language that they prefer? For example, whether it be Spanish, Chinese,

744
00:47:25.444 --> 00:47:25.944
English,

745
00:47:27.365 --> 00:47:28.424
that's my question.

746
00:47:28.964 --> 00:47:35.704
My recommendation for that one so with the brilliant directory sites, it's an option to have a this is a Google translate here.

747
00:47:35.760 --> 00:47:36.820
I'll just choose Arabic

748
00:47:37.280 --> 00:47:42.240
so you guys can see it in action. So it'll do the best that it can using Google Translate.

749
00:47:42.240 --> 00:47:43.220
So he's asking

750
00:47:43.920 --> 00:47:48.980
based on, I guess, their IP address, can this automatically be set based on

751
00:47:49.280 --> 00:47:50.180
the the language?

752
00:47:52.535 --> 00:47:53.035
What

753
00:47:53.575 --> 00:47:56.715
first of all, by default, no with brilliant directories.

754
00:47:56.935 --> 00:47:59.595
What this is good for is a marketplace request.

755
00:48:00.455 --> 00:48:04.875
We have a marketplace of third party developers that do a great job

756
00:48:05.640 --> 00:48:08.380
doing customizations just like the one that you're mentioning.

757
00:48:08.839 --> 00:48:11.660
So I'm just gonna share this link here in the chat,

758
00:48:11.960 --> 00:48:19.420
and that cut type that type of request would be really good for for the marketplace developers to assist you with because there's gonna be some nuances,

759
00:48:21.785 --> 00:48:23.625
and I think they'll be they'll be best.

760
00:48:23.625 --> 00:48:33.805
I'm thinking like what if how does it how is it gonna know what the national language is of a country, and what if there's multiple languages spoken in a country, and and so on and so forth.

761
00:48:33.865 --> 00:48:36.750
So I'm gonna put this in the chat here, and

762
00:48:37.690 --> 00:48:46.590
just fill out a request or or contact one of the developers here, and they'll give you the best way to kind of accomplish that type of goal that you're looking for.

763
00:48:47.530 --> 00:48:51.605
Yeah. And and I always recommend in the marketplace to contact two or three developers,

764
00:48:52.385 --> 00:48:56.065
and and see which one gives you the the best answer and choose from there.

765
00:48:56.065 --> 00:49:00.465
That's one of the nice things about the marketplace is you don't have to get married to one developer.

766
00:49:00.465 --> 00:49:01.285
You can really,

767
00:49:01.665 --> 00:49:06.165
ask a a few developers at the same time, the same inquiry, and they'll all get back to you individually.

768
00:49:07.540 --> 00:49:09.559
Very true. Very true. That that is great.

769
00:49:09.940 --> 00:49:11.540
That is great. Thank you. So yeah.

770
00:49:11.540 --> 00:49:15.380
Because I'm I'm assuming that it would have to have some type of if variable.

771
00:49:15.380 --> 00:49:17.960
So if this was clicked, then it would automatically

772
00:49:18.755 --> 00:49:23.975
direct them to this translator home page. My home page would be set under that translator

773
00:49:24.435 --> 00:49:27.415
if that, you know, those if variables would have to be there.

774
00:49:27.715 --> 00:49:30.375
I'm I'm confident Yeah. Since Yeah. Go ahead, Pat.

775
00:49:30.835 --> 00:49:38.250
I was gonna say since it is Google, I I would think there's a possibility that there's some sort of API or there's some sort of functionality,

776
00:49:39.190 --> 00:49:40.730
that you can, utilize,

777
00:49:41.270 --> 00:49:43.290
that the developers will be able to utilize

778
00:49:43.655 --> 00:49:45.494
to execute what you're you're looking to do.

779
00:49:45.494 --> 00:49:48.775
I I would imagine there's something out there very, very similar.

780
00:49:48.775 --> 00:49:50.654
Maybe not using the tool that we have Awesome.

781
00:49:50.855 --> 00:49:54.395
But using a script that they have already developed or something along those lines.

782
00:49:55.730 --> 00:49:56.450
Yeah. Right. Right.

783
00:49:56.450 --> 00:50:00.710
Because I I mean, I'm not global, but, but, you know, I'm dealing with multinational

784
00:50:01.089 --> 00:50:06.789
here in The US, and I I figured it'd be easier for some of these campaigns to run based on their languages.

785
00:50:07.089 --> 00:50:09.885
It might even help in the Google searches and things like that.

786
00:50:13.005 --> 00:50:14.065
It could. I mean

787
00:50:14.525 --> 00:50:15.585
more than the searches,

788
00:50:16.125 --> 00:50:22.465
I would focus on making sure that your website is doing the job that it needs to to deliver good content

789
00:50:22.925 --> 00:50:23.745
to the visitors.

790
00:50:24.890 --> 00:50:30.430
So one one thing that Google values very much, and we were talking about the Google Analytics earlier,

791
00:50:30.970 --> 00:50:32.270
Google likes to see

792
00:50:32.970 --> 00:50:36.030
websites where people are clicking and browsing. So

793
00:50:36.490 --> 00:50:38.350
when Google sees that the traffic

794
00:50:38.650 --> 00:50:52.980
is is positive on your site, meaning you have low bounce rates, people are spending a good amount of time on your site, they're clicking multiple pages of your site, that tells Google that visitors are having a good experience on your site, and they're finding the information that they're looking for.

795
00:50:53.060 --> 00:50:55.000
And that directly helps improve

796
00:50:55.460 --> 00:50:58.040
your rankings in the search engines. So

797
00:50:58.740 --> 00:51:03.880
not only just having the right text on the pages, but also providing a really good user experience

798
00:51:04.580 --> 00:51:06.600
is highly valued by Google.

799
00:51:08.915 --> 00:51:11.175
Alright. Great question there. Thank you very much.

800
00:51:11.875 --> 00:51:12.355
Alright.

801
00:51:12.995 --> 00:51:15.015
Robert. Robert, I've unmuted your microphone.

802
00:51:15.875 --> 00:51:18.295
Hi, Jason. How are you? Good. Good. How are you doing?

803
00:51:18.675 --> 00:51:19.175
Good.

804
00:51:19.795 --> 00:51:21.655
I have a quick question about SEO

805
00:51:22.115 --> 00:51:22.615
Okay.

806
00:51:23.564 --> 00:51:23.998
At,

807
00:51:24.432 --> 00:51:26.169
industryarchive.org.

808
00:51:26.169 --> 00:51:33.115
Alright. Let's check it out together. Alright. And what's your question while I'm pulling that up?

809
00:51:33.549 --> 00:51:35.286
I have a blog,

810
00:51:35.720 --> 00:51:38.325
which is run by the administrator.

811
00:51:38.724 --> 00:51:39.224
And,

812
00:51:40.005 --> 00:51:40.825
member articles,

813
00:51:43.125 --> 00:51:46.744
and they are I noticed that the SEO

814
00:51:48.645 --> 00:51:52.744
appears to be they they shared seem to be sharing the same SEO template.

815
00:51:53.870 --> 00:51:57.010
So the page like, business solutions is my member articles,

816
00:51:59.550 --> 00:52:00.210
and that,

817
00:52:01.710 --> 00:52:03.650
the title of that page

818
00:52:04.270 --> 00:52:05.890
is the title of the blog.

819
00:52:07.215 --> 00:52:08.675
B two b business solutions,

820
00:52:08.975 --> 00:52:11.155
b two b industry solutions blog.

821
00:52:14.415 --> 00:52:16.915
Okay. I have a a solution for that.

822
00:52:18.015 --> 00:52:20.195
Yeah. A quick one, Jason, if you like.

823
00:52:21.500 --> 00:52:23.840
Yes. So this title Yeah. Go ahead, Robert.

824
00:52:24.140 --> 00:52:28.540
This title should be set by what the h one is for the page, Pat. I believe.

825
00:52:28.540 --> 00:52:30.080
I could be wrong on that.

826
00:52:31.420 --> 00:52:33.535
Okay. So are would the,

827
00:52:33.935 --> 00:52:38.035
blog where you're able to override the SEO for an article using the admin

828
00:52:38.415 --> 00:52:39.475
blog feature,

829
00:52:39.855 --> 00:52:42.435
would that allow would that possibly resolve

830
00:52:43.135 --> 00:52:48.690
this particular thing that he's bringing up if he wants to give the power to the members to have their own SEO,

831
00:52:49.870 --> 00:52:51.010
I believe it will.

832
00:52:51.470 --> 00:52:52.850
You know what? Yeah. What

833
00:52:53.470 --> 00:52:53.970
business

834
00:52:55.150 --> 00:52:55.810
business solutions

835
00:52:56.270 --> 00:52:57.410
that business solutions

836
00:52:58.030 --> 00:53:01.890
page, which is a search page, I guess? Yes. Mhmm.

837
00:53:02.430 --> 00:53:02.930
Yeah.

838
00:53:03.345 --> 00:53:08.865
That should have its own title and description and so much separate from the blog. Yes. Yes.

839
00:53:08.865 --> 00:53:14.405
So what you've done here is and and I've gone to the admin bar here, and you can edit the SEO template.

840
00:53:14.785 --> 00:53:18.510
And they are both using the same SEO template, number 300.

841
00:53:19.390 --> 00:53:22.130
And what you've done is you've actually hard coded

842
00:53:22.590 --> 00:53:24.930
b two b industry solutions blog.

843
00:53:25.550 --> 00:53:30.050
So what we want to do, what would be good practice, is use the h1 variable.

844
00:53:30.190 --> 00:53:39.025
And the h1 variable is what it's showing here, b2b business solutions, as well as b2b industry solutions blog.

845
00:53:40.205 --> 00:53:43.185
That would be good to use for the

846
00:53:44.205 --> 00:53:45.985
the title here to go like this.

847
00:53:46.525 --> 00:53:49.579
And then if you wanted to just do further SEO,

848
00:53:50.440 --> 00:53:55.260
just a quick way quick one to grab another variable is use the unique h two

849
00:53:56.920 --> 00:53:57.819
here as well.

850
00:53:59.079 --> 00:54:03.875
And let me refresh the page now. Let me save this SEO template. And

851
00:54:04.415 --> 00:54:05.315
then And recache.

852
00:54:05.935 --> 00:54:09.155
Right. I think it should be okay. Let me go here

853
00:54:11.375 --> 00:54:15.075
to the title. Yep. We need to recache. You're absolutely right, Pat.

854
00:54:18.299 --> 00:54:22.480
So the title for your blog now says b2b business solutions,

855
00:54:23.020 --> 00:54:25.520
latest business solutions by industry experts.

856
00:54:25.980 --> 00:54:27.680
Now let's compare that to

857
00:54:28.815 --> 00:54:31.955
your company blog. Let me do a refresh here.

858
00:54:32.415 --> 00:54:32.915
So

859
00:54:33.215 --> 00:54:37.474
you had the same thing for both of them. Now it's b two b industry solutions blog

860
00:54:37.935 --> 00:54:40.835
insights, tips, and ideas for b two b industry firms.

861
00:54:41.109 --> 00:54:44.089
So now they're they're unique, which is very important.

862
00:54:44.710 --> 00:54:49.690
Right. And they're utilizing the variables that you're you're already using on the page.

863
00:54:50.550 --> 00:54:51.050
Okay.

864
00:54:51.510 --> 00:54:52.010
Alright.

865
00:54:52.310 --> 00:54:55.975
Good question then. Very good. Thank you very much. Thanks. Alright, guys.

866
00:54:55.975 --> 00:54:59.435
Well, we really appreciate you guys joining in on webinar Wednesdays.

867
00:55:00.135 --> 00:55:01.195
The next webinar

868
00:55:01.495 --> 00:55:04.875
will be on May 10 for the regular webinar Wednesdays.

869
00:55:06.150 --> 00:55:06.869
But, yeah.

870
00:55:06.869 --> 00:55:12.490
We'll see you guys again May 10, and we really appreciate you guys joining in on the webinars here with us.

871
00:55:13.109 --> 00:55:18.410
Alright. See you guys in a couple of weeks. Thanks Jason. Sure thing. Bye bye guys.

