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Alright, everyone. Welcome to Brilliant Directories

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webinar Wednesday. This is actually

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webinar Wednesday

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number

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22.

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I wanna say hi to everyone out there. Blair and Chris, thanks for joining us.

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Barb as well, nice to see you. Got two Barbas on the line here.

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So on the line with us today is myself, Jason, one of the cofounders here at Brilliant Directories.

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And this week, we're very lucky to have Patrick Burnell with us on the line.

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Alright. Great to be here, Jason.

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I, definitely missed webinar Wednesdays, and I'm really looking forward to today, and in particular, some of the news, you have to share here at the at the beginning of the webinar.

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Awesome. We also have Gabriel on the line with us.

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He'll be behind the scenes there answering your questions through the GoToWebinar,

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chatting, giving us a helping hand here, and we always appreciate

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when Gabe is on the line here with us.

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And for those of you who have not yet joined our LinkedIn marketing group, it's always free.

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Any questions we don't cover in the webinar here today, we can continue the discussions and the conversations in our free LinkedIn group.

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You can go to brilliantdirectories.com/linkedin.

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And, as long as you're logged into your LinkedIn account, you can just click the join button, and you can start

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asking more questions.

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And you'll get responses not only from myself, but fellow directory owners about marketing strategy,

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and ways to set up your site to convert more members and visitors and the such.

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So hopefully, you can join our LinkedIn group. Just go to brilliantdirectories.com/linkedin.

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And again, for those of you joining us for the first time,

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the goal of Webinar Wednesdays is really

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to serve you,

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to help you with your websites.

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There's always times where people have more questions. The software is very robust.

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They're looking to push their website to the next level. You might be stuck on something.

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You wanna throw your laptop against the wall.

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Before you do that, you can always email our support team, and we'll always be having webinar Wednesday for you guys where you can get free live support from myself, Patrick, and Gabe.

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So the type of questions that you guys can ask, anything related to designing your site if you're trying to set things up, marketing your site,

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publishing content, what other types of things, Pat, do you think to kind of expand on what's written here, types of questions people can ask in webinar Wednesdays?

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Well, yeah.

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And I was also thinking if, anybody wants to share maybe we've never really done this before.

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But if anybody wants to share something that they've done recently that's helped them with their marketing, that they don't always have to ask questions.

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We are a team here. We're we are one big community

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all trying to help one another.

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So when you're asking your question, if you've done a marketing campaign

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or if you found a good a good way to get the word out to members or to end users or anything that might be helpful to other people,

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definitely would love to hear, what you guys are using as well because Jason and myself can bring things that we're seeing.

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But if we multiply our resources and our knowledge, we're bound to all learn some pretty amazing stuff here during these webinars as well.

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So,

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I I did wanna bring that up, at some point today.

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Yeah.

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If you guys have suggestions that can help others, that this is the perfect platform to to kinda share your experiences.

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Good good idea there.

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Alright.

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We have some new releases that we wanna share with you. We're we launch things weekly.

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So a lot of them are behind the scenes security and stability and patches and things like that,

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that that come from your inquiries to us.

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But there are a few that, Pat and I would like to share with you.

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One of them being something called a deep keyword search, and we can kinda show you exactly what

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deep keyword search

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does, as well as

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webs the website address field in for your forms will now create an active link.

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We'll show you that. And we have a new transactions history manager that we'll be releasing,

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probably in the next week or two.

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It's gonna give you a lot more control over the payments on your site, and my favorite,

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give you control over seeing your past due payments. Sometimes

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people's credit cards are not valid anymore or a payment skips.

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There is a way to see that in the admin soon, and you'll be able to take a proactive,

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approach to responding to those, as well as a new way to import members with their profile photos if you have photos with their members.

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So I'll I'll explain deep keyword search, real quick.

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So

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many of you have the keyword search

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on on your websites.

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And before,

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the keyword search would only search

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essentially

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the member's name

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or

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the category they were a part of.

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It would not search any other information that was part of their profile. For example,

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in this example member's,

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about section,

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we've written, let's have a look to see if deep keyword search works.

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So deep keyword search is on here, and I will type in the word deep,

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because deep is listed here in his about section,

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and we should see a result for the keyword deep.

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Well, actually, we don't because Patrick just turned it off a moment ago. Let me turn it on now.

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This is actually a good example.

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So I'll turn the deep keyword search on and I'll also show you guys where you can do that.

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You wanna go to your settings,

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advanced settings,

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and you can search for the word deep. You'll see this one here, deep deep keyword search.

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Zero means off. Just set it to one,

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and I'll let this save.

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And

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I still have the same URL here,

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and I'll do a refresh of this page.

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It looks like it's just finished saving. Let me refresh it again.

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And now we see Philip Stark's

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profile here because somewhere in his

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data or information is the word

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deep.

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So this can work for

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his name,

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any custom variables that you add. So maybe you wanna add somebody's favorite color.

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So it would also search,

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any custom variables that you add to their listing,

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as well.

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Let's search the word transfer

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in the keyword now.

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And we still see Philip Stark's name. So

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I know,

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Jeff, in the last webinar two weeks ago from Australia, he wanted a way to

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from

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to allow members to enter keywords for their listings.

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So you could have a field where members enter keywords for their listings.

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Maybe you limit it to a hundred characters so they don't over abuse it.

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But now, you can have your members found,

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with the keyword search beyond the category,

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their name, and their company. So for a lot of websites, this is a a game changer.

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This is a free feature. It is available in your advanced settings now.

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Just search deep keyword search to one. One thing to consider though,

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it doesn't give any priority to where the keyword is.

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If it's in their name or the about section, it will just list the member results based on the the member,

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priority levels that are set for that product.

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So deep keyword search is live and that's a really big game changer.

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The next thing are the linkable website address fields. And let me show you guys, what that one is.

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Let's go back to Philip Stark's profile.

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So we've covered this in a couple webinars where someone wanted their members to add,

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some more website,

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link fields.

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For example, in this case, we've added a website link field here, and the problem was the the link would not be linkable.

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It would just put the link as plain

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text just like these.

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So the update is is this, and I'll show you guys right now.

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Let me go to your toolbox and your form manager.

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So if you were going to add a field where your members can enter a link for something besides Facebook, maybe it's their open table or TripAdvisor

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or whatever it is,

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you just you you would just create a new field, and let me show you guys here. I'm in the

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form manager. We're gonna edit, for example, the listing details field.

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And this is where your members would put their hours of operation,

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accepted forms of payment, credentials.

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You can always add more.

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And then if you set the field to website address,

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it's right there. It's close to the bottom of the standard form field options website address.

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When the member inputs

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a URL, and it's also going to check that it is a valid URL, they're putting HTTP,

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you know, w w w, all that good stuff,

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then the link will be clickable on their listing page. So you do before, you would have to go in and

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edit the widget and do some custom things, but now it will naturally make the field clickable.

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So, again, this is another game changer,

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for anyone adding

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new types of web links your members can add, to their profile pages.

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And another good thing is, when you click on these links, they will open in a new tab, so they'll still be on your website

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here.

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And

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the biggest thing to share, which should be launching hopefully this week or next week,

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is the new transactions

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history,

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manager.

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And

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let me go here.

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Let me show you guys what it looks like right now.

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You guys that are that have transactions on your websites,

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well, this site doesn't have a lot, but you're kinda used to seeing something that looks like this.

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You're very limited in your options, just refund or stop.

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The new transactions history page, this is the view here.

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And I'll tell you one of the most important thing that that this includes

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is it lets you know how much past due revenue you have.

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Money that was unable to be collected, but it was scheduled to be collected again due to maybe the credit card is not valid and and and whatnot.

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You'll first have a tab here that says payments received.

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So this is basically it shows you a timeline

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of all your payments received.

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You can also search,

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based on date range. So if you wanna see all the payments,

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from one day, I'll do the eighth as an example.

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We should see this one person here.

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Perfect. We see one person here. So now you have some search capability,

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within your transactions.

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Another cool thing that we've added is the upcoming payments tab.

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These are payments that are coming up within the next fourteen days.

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So you can see what's coming up in the next fourteen days.

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And

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there are some really cool options here on the side. You can cancel an individual payment.

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Maybe you're giving someone a free month.

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You can also stop all payments. That will stop any recurring payments associated with that product,

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for that member.

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Even better is you can download an invoice here.

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So you can download the invoice and then send it to the member upon their request if they need an invoice.

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And obviously, my favorite, with one click, you can create a new order for that member.

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So you get a lot of control

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just in this actions

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area here.

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Here's the one that's gonna help you recoup and save a lot of money with your directory.

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It's the past due tab.

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And so on this side is just we have some example data in here. There's 36 members that are past due.

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And what's really neat with the past due is,

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there is an option to collect

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past due. So you can attempt to collect the past due payment.

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And maybe the credit card wasn't wasn't valid or working or passed its limit on the day that the system was trying to bill it, so you can always attempt to collect the past due payment.

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If it's not available, you can enter the credit card information.

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So maybe you call the person, they give you a new credit card over the phone,

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and then you can just enter it here, and the person will have a new credit card on file.

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So it's really a complete all in one management area here.

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We also have a tab that simply shows any refunded payments, so you can see a history of refunds.

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This site doesn't have any refunds

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and also any canceled payments.

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This site doesn't have any canceled payments.

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Here is the fun part. There is something called an income forecast,

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and what this tab is gonna do is it's gonna show you how much money you're expected to make month after month after month.

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So if you scroll down here, this chart this chart is cumulative,

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which means which means it's adding the previous month and showing you your forecast of how much you'd make towards the end of the year.

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So you can just hover over here, and it'll tell you how much you're expected,

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to generate.

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If you scroll down, it gives you a month by month breakdown

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of how many monthly recurring subscriptions you have,

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quarterly, semi annually. Most of you just have annual and monthly.

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But it shows you how much revenue you're projected to,

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generate,

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in the coming months if everything stays the same. I love this because it's super motivational.

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It makes me wanna work on my website more.

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I can actually see the numbers and actually see the value of my investment and hard work that I've put into my website.

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So you'll have this awesome income forecast

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tab along with all the other

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tabs here, to manage your payments.

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Any other anything you wanna add to that, Pat, regarding this?

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No. You,

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you covered that beautifully. I couldn't be more excited with an update than that one.

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It's a a game changer with anyone with an active business.

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Agreed. Agreed.

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Alright. Let's see if there's any other updates. There is one to up import member profile photos.

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I'll just, talk about this one. A lot of people are importing business data, and they have,

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the photo available.

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So now you can import not only their name and phone number, but you can

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Brilliant Directories listing or the listing on your website, excuse me.

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So that's a real game changer because not only can you import the data, but now you can import

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the photos that accompany each member or business.

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Alright. We have,

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recommended reading this week, and this is Pat's recommendation.

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I'll I'll I'll go ahead and pass it to you, Pat.

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Alright.

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I'll cross my fingers for a good audio connection, but the book that I'm recommending is Good to Great.

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This is great for any business owner, definitely tailored to the owner,

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not necessarily employees.

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So if you're, starting up an online business, it's definitely intended for you.

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And it's a study to identify what differentiates

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the good businesses from the great businesses,

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which he analyzes the the top performing,

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businesses in the world.

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And he he has some great revelations in terms of what it is that does make them great.

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I really like chapters three and four in particular

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where he focuses on who you bring into your team,

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being a lot more important than what direction you're gonna wanna go to, as well as being able to confront the brutal facts, meaning,

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being honest with yourself and identifying if a trend's not going the right way, to not being stubborn, to being flexible to change, and and all that good stuff.

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So I highly recommend, this read. It's very quick, and, and you'll learn a great deal.

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Awesome. Thanks for that, recommendation.

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Previous books, we recommended, Shoe Dog by Phil Knight, the story of how Phil Knight created Nike.

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It's a fun read. And also Rework,

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it kinda shows you how to stop getting in in the way of your own business

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and how to kinda simplify things for yourself rather than complicate.

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So we've had three, reading recommendations.

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Good to Great is this webinar. Previous one was Rework

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and then Shoe Dog. So hopefully, you guys can, catch up on some of that reading.

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Alright. We have a very special deal of the week.

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Most everyone now is on the VIP add ons club, and we'll be adding more add ons

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very soon.

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If you were not part of the add ons club, this is the last chance to get it at our older pricing.

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Because we've added,

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new add ons over the last couple months, the the price of the add ons club has more inherent value.

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It's a hundred $10 per month to join the add ons club now. The previous price

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was $95.

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The deal of the week is to get it for the older $95

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price

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plus 50%

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off. The promo code is final 50,

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and you can go to brilliantdirectories.com/finalfifty.

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That will make the price $47.50

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per month

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for life.

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So if you want to enhance your site, I'll just show you some of the add ons that we have now.

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This will add an SSL to your site.

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Our newest add on, auto recurring events, that's actually something we should have mentioned in in the new releases.

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Auto recurring events are now part of,

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the add ons club, and and it's a add on that we offer now.

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So this is really good for fitness classes or things that recur weekly.

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You don't have to manually post the events, just take advantage of the auto recurring events.

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The automatic lead matching, if your site is generating leads from consumers,

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that wanna contact your members, the auto lead matching does the heavy lifting for you and, again, helps you generate,

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more revenue.

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The list codes on here, but as a add ons club member, you get access not only to these add ons that are available,

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but we have a myriad of other add ons that are coming soon, and you'll always keep that same price

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for life. So for $47.50

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per month, it's a super value,

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that you can add to your website business.

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And again, this will be the last time we'll be offering it at the $95

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price with a discount. Moving forward, it will be a hundred and $10.

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So we hope those of you who are not members yet can take advantage,

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of the savings here and because you're joining us on the webinar.

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Alright. Now is the fun part.

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We're here to answer your questions.

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Alright.

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Van, I've unmuted your microphone. Are you with us, Van?

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Yeah. Can you hear me? Loud and clear. How are you doing today? Can you hear me? I'm good. Good.

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Appreciate it, guys. Where are you calling in from? Real quick.

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I'm in North Carolina. Okay. Good. Good. What's your question for us today?

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Earlier, you were talking about the new features with the payments,

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and

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there was an a feature there where you could select stop all payments.

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Yes. Yeah.

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And my question is, when you select stop all payments, does that send,

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does that send a cancel order

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to like, I'm using Stripe

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for my payment processor.

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Would that send the order to Stripe, or do I still need to go into my Stripe account and cancel that recurring payment?

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That's a really good question.

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Brilliant Directories,

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is in is integrated with Stripe.

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You do that from the finance section when you connect your payment gateways.

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So the Brilliant Directories platform

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will automatically stop that for you.

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There's no re no need to go into a your gateway, whether it be PayPal or authorized.net or Stripe or eWay,

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to manually stop stop the payment. This will stop all future payments from processing.

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Perfect. That's great. Thanks. That's my question. Alright. Good stuff. Yeah.

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Really excited about that,

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this update here. It's gonna give everyone a 360

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degree,

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view of what's going on with their payments.

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With the with the stop all payment, Jason, does that stop all payments for that particular product for that member or all products for that member?

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That's also a good question. It's just that product for the member.

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So if, for example, if we're looking here at the pro membership,

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this would just stop the pro membership.

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So if you have if you're selling multiple products to your members, for different types of services,

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the stop all payments is only related to that one product for that one member.

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We have a written in question.

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It's for the bestof.golf.

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And his question is, if he has too much on his homepage, he'd like to get our feedback on this.

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I think it's a question that people ask quite a bit,

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and kind of the best practice when it comes to that.

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Sure. So,

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here we are on the website,

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and

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let's start with,

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the logo, the bestof.golf

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kind of

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makes sense. The number one website directory for golfers.

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I might wanna know

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website directory of what for golfers.

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So that you might wanna change your slogan or come up with something that kinda lets you know

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exactly

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in what capacity this is a directory for golfers.

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The best of golf all in one place.

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So

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that it's it's kind of redundant here. You've cause you're already mentioning this in your logo.

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What what was the name David you said, Pat, or

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person's name? Let me check here. Let me check. I'm sorry. I should've That's okay. So know that.

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It's a little redundant that you have the best of Val.

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Val. Okay. I think we were trying to unmute his mic. Val. Okay. Yeah.

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You might wanna tell people an action here. Let me just do a quick thing here.

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What you might wanna say is and let's see what your categories are here.

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Find a golf pro find

355
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tee times. Yeah, Pat?

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I actually think this is the perfect type of website

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to have, like, an an interior design demo that we created with two clear call to actions.

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What's the content that golfers would be most interested to find and really focus on those two types of content and drive people there?

359
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I know he has a lot of content on his website, but that may also be a a good option rather than just going straight to the to member search, so to speak.

360
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Right. So you can you're right, actually.

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You're searching everything from a a golf pro to equipment,

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golf for women, golf lessons,

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golf news.

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So it's really this is an all in one golf. If I was coming to this website,

365
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I really wouldn't know

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why I would want to use this website. So it might be that might be

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a good idea and what the the links could be. So what what Patrick is recommending

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is instead of using a search on the homepage,

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you could start the page with two buttons.

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And what you could say instead is,

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you know,

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find

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everything

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for golf,

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and then

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I guess this would be like list your golf

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services.

378
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Alright. And then

379
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put a little thing there. So you could have two buttons,

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find everything for golf. And what you could do is instead of wait.

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Instead of just taking them to the search results page, what you could do,

382
00:24:00.255 --> 00:24:03.235
and this would be nice, if you have your categories page.

383
00:24:05.135 --> 00:24:06.995
So he's got this page for categories,

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golf professionals by category. Now people can come here

385
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and they can see what what they wanna look for, and this also includes the subcategories.

386
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So obviously, not all of these top level categories have sublevel categories, but

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this might create a better user experience, find everything for golf, list your golf services,

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when you're first coming to the site.

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Now the search isn't bad, but what I would recommend for Val is if he was gonna keep the search,

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I I would change what it says here to something like

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search

392
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everything

393
00:24:43.730 --> 00:24:44.470
you need

394
00:24:45.010 --> 00:24:48.390
to improve. Right? We gotta show benefit there. Let's improve

395
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your

396
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golfing

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skills.

398
00:24:56.705 --> 00:24:58.885
And, let me just make this a little bigger.

399
00:25:06.065 --> 00:25:07.620
Now the site's talking to me.

400
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Search everything you need to improve your golfing skills or golf skills, if you wanna say just golf skills.

401
00:25:13.140 --> 00:25:14.200
And then it says,

402
00:25:14.900 --> 00:25:19.140
what do you need? And then you can search t now the site makes sense to me.

403
00:25:19.140 --> 00:25:20.760
We haven't even scrolled down.

404
00:25:21.085 --> 00:25:26.305
Golf for seniors, golf for winners. So so my recommendation for Val would first be change this title

405
00:25:26.765 --> 00:25:29.905
to search everything you need to improve your golfing skills.

406
00:25:31.085 --> 00:25:32.465
Now this is talking

407
00:25:32.867 --> 00:25:37.390
it's talking to the website visitor. It's telling them a benefit for using this site.

408
00:25:37.690 --> 00:25:42.270
It's not just saying what the site is over and over again. We get it's the best of golf, but

409
00:25:42.970 --> 00:25:46.575
again, in what capacity, who who is this the best of golf

410
00:25:47.534 --> 00:25:48.255
for? So

411
00:25:49.215 --> 00:25:53.054
and and just to and just to add to that, and and it looks like he is just getting started.

412
00:25:53.054 --> 00:25:56.595
It's a new it's a new online business he's gonna launch. He's gonna start promoting.

413
00:25:57.215 --> 00:26:01.154
I always like to tell, to recommend simplifying the message.

414
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The quicker it is for me to understand what it is the website's for, the easier it is for me to use it and the better chances I come back to it.

415
00:26:08.890 --> 00:26:10.670
So it's just about doing an honest

416
00:26:10.970 --> 00:26:11.470
audit

417
00:26:11.850 --> 00:26:15.770
about what type of content would actually engage a golfer. I play golf myself.

418
00:26:15.770 --> 00:26:21.665
So off the top of my head, I would love to read reviews left by other people that have golfed their courses.

419
00:26:21.885 --> 00:26:24.625
That's an amazing feature. It's out of the box of brilliant directories.

420
00:26:24.765 --> 00:26:29.940
A call to action could be to read reviews on on golf courses or in your area.

421
00:26:30.100 --> 00:26:36.279
Another one is to have local deals. I know that, a lot of golf courses have deals on tee times,

422
00:26:36.659 --> 00:26:41.460
and that's a great that if you if you focus on the deal content, now people are actually engaged.

423
00:26:41.460 --> 00:26:43.635
And maybe the third one would be find a coach,

424
00:26:44.275 --> 00:26:52.195
and those would be the three call to actions that you just introduce people to at right there with the three buttons that take people to the proper sections of the site.

425
00:26:52.195 --> 00:26:58.740
And then you can have additional content that they can find through the main menu, but simplifying the initial experience on the home page.

426
00:26:58.820 --> 00:27:02.200
And if you scroll down, Jason, there's just so much streaming information.

427
00:27:02.660 --> 00:27:07.540
It's hard to wrap your head around it, especially if it's the first time you've ever come to the website.

428
00:27:07.540 --> 00:27:08.920
Wow. So simplify,

429
00:27:09.380 --> 00:27:10.440
simplify, simplify.

430
00:27:10.835 --> 00:27:11.235
Wow. Wow.

431
00:27:11.235 --> 00:27:23.670
I mean, you see a lot of pictures of people golfing, but it kinda gets lost after a while because, you know, this guy's smiling and there's a flag here and they're all golf rate related pictures, but I would get lost in this, I think.

432
00:27:23.990 --> 00:27:27.770
So there's a few things I have, a few ideas I have for everyone watching.

433
00:27:28.550 --> 00:27:33.450
You can obviously see I mean, I see how clear just the simple title change is

434
00:27:33.830 --> 00:27:38.570
compared to this Mhmm. Title. Just that. So what I recommend everyone to do,

435
00:27:40.125 --> 00:27:43.985
and we cover this exact thing in one of our premium webinars.

436
00:27:44.525 --> 00:27:47.085
Let me go to the free workshop videos. Okay.

437
00:27:47.085 --> 00:27:50.925
This is only for VIP add on clubs member, which is the deal of the week this week.

438
00:27:50.925 --> 00:27:54.625
So if you're an add ons club member, you have access to these videos.

439
00:27:54.980 --> 00:27:57.560
And again, if you're that you're serious about your business

440
00:27:58.100 --> 00:28:06.600
and your success depends on if you have this title on your page or this title on your page or before you start investing a million dollars in Google advertising,

441
00:28:07.745 --> 00:28:08.885
just watch these videos.

442
00:28:09.185 --> 00:28:13.365
So you wanna go to premium workshop videos and Val. You wanna watch

443
00:28:14.145 --> 00:28:16.165
these two here, the bottom two,

444
00:28:16.465 --> 00:28:21.765
eight ways to attract and and profit from website visitors and creating awesome content.

445
00:28:21.985 --> 00:28:23.525
They specifically cover

446
00:28:23.880 --> 00:28:24.540
how to,

447
00:28:25.480 --> 00:28:27.900
put text on your homepage that's gonna connect

448
00:28:28.200 --> 00:28:29.340
with your

449
00:28:29.640 --> 00:28:30.140
visitor.

450
00:28:30.520 --> 00:28:32.060
The second thing I recommend,

451
00:28:33.320 --> 00:28:35.180
and again, it's hard to kind of,

452
00:28:36.065 --> 00:28:39.605
you know, share these things in the webinar because there's so many things to go over.

453
00:28:40.625 --> 00:28:42.645
What I would recommend is Patrick

454
00:28:44.145 --> 00:28:46.705
does do, what's called a website audit review.

455
00:28:46.705 --> 00:28:50.965
So let's say you've set up your membership levels, everything looks like it's perfect on your site, the categories,

456
00:28:51.529 --> 00:28:55.309
but people aren't using your site. It's probably because things aren't organized

457
00:28:55.610 --> 00:28:57.470
nicely for the website visitor.

458
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In the website audit review, we don't only go we'll we'll review your site with you for a full hour,

459
00:29:03.370 --> 00:29:05.049
and we'll review your pricing page.

460
00:29:05.049 --> 00:29:09.695
All the fundamental things we'll make sure are set up correctly, but we will also recommend,

461
00:29:10.235 --> 00:29:12.175
especially if you get this call with Patrick,

462
00:29:13.115 --> 00:29:14.975
so let me see here.

463
00:29:16.955 --> 00:29:19.590
Here's the advanced website audit review.

464
00:29:21.190 --> 00:29:25.110
So this is this will be a review with Patrick. It's $950.

465
00:29:25.110 --> 00:29:26.490
It sounds like a lot.

466
00:29:27.110 --> 00:29:28.169
You can use,

467
00:29:30.070 --> 00:29:31.690
the time to talk about

468
00:29:33.485 --> 00:29:41.345
the marketing aspect of your site and how you wanna set up your site to convert visitors, not just making sure the fundamental things are set up correctly.

469
00:29:41.725 --> 00:29:45.005
So with this call with Patrick, it is $950.

470
00:29:45.005 --> 00:29:53.470
It's for an hour, But if you're gonna start investing serious money into marketing your business, it's probably gonna be the best hour you spent on your website.

471
00:29:53.470 --> 00:29:59.490
Because it's gonna turn just starting with the message, your your main message into something that's going to actually

472
00:30:02.625 --> 00:30:04.805
resonate with your website visitors.

473
00:30:05.825 --> 00:30:06.545
So that's all. Yeah.

474
00:30:06.545 --> 00:30:11.205
The three the three goals the three goals I have on those is always to make sure that the homepage

475
00:30:11.665 --> 00:30:15.045
is optimized for for new visitors to be easy to use.

476
00:30:15.390 --> 00:30:24.850
The the that the landing page to get members and users to sign up is set up and optimized as well, so it's not using a traditional three menu pricing page, as well as making sure,

477
00:30:25.230 --> 00:30:28.365
you have a mechanism in place to capture leads if leads

478
00:30:28.765 --> 00:30:35.804
is in fact, one of the one of the goals of the website to generate for your members and making sure you have a good strategy developed for that.

479
00:30:35.804 --> 00:30:36.304
So

480
00:30:36.605 --> 00:30:42.625
those are usually the the top three topics that we'll focus on and and make sure at the end of that audit that you're set up for all three.

481
00:30:42.870 --> 00:30:43.350
Cool. Yeah.

482
00:30:43.350 --> 00:30:47.450
I see a lot of people cancel their ideas a lot just because they didn't see any traction.

483
00:30:48.070 --> 00:30:52.570
And one one of those and they've had that idea for, like, five years. They finally give it a shot.

484
00:30:52.870 --> 00:31:03.725
And then, you know, after, like, two months of not seeing anything happen, they just give up on their idea when all they had to do was change a little bit of the text on their site, you know, make it a little more relatable for their visitors.

485
00:31:03.865 --> 00:31:04.365
So,

486
00:31:05.065 --> 00:31:09.405
you know, we hate to see people give up on their ideas, especially when the fixes are are so simple.

487
00:31:10.000 --> 00:31:12.740
Alright. Good question there from Val, and

488
00:31:13.200 --> 00:31:15.539
a good way to look at your website with fresh eyes.

489
00:31:16.000 --> 00:31:19.140
Alright. We got William on the line here. How are you doing, William?

490
00:31:20.960 --> 00:31:21.940
I'm doing great.

491
00:31:22.455 --> 00:31:24.235
Awesome. Where are you calling in from, William?

492
00:31:24.695 --> 00:31:27.515
Los Angeles. Okay. I'm in LA as well.

493
00:31:29.095 --> 00:31:32.554
Any any good tips you got on the webinar here today? Any anything,

494
00:31:33.495 --> 00:31:34.715
worthwhile? Also,

495
00:31:35.230 --> 00:31:38.610
yes. And also on the, website review that I had with Franchella,

496
00:31:39.149 --> 00:31:40.049
she was excellent.

497
00:31:40.669 --> 00:31:43.309
I just wondering if you could look at my site and,

498
00:31:43.789 --> 00:31:46.529
do with the same thing that you did with the golf site.

499
00:31:46.590 --> 00:31:50.715
Just, you know, get another set of buys on it. Absolutely. What's the name of your site?

500
00:31:51.674 --> 00:31:54.174
Findbestbid.com.

501
00:31:54.715 --> 00:31:56.575
Alright. Let's check it out for you, William.

502
00:31:57.674 --> 00:31:58.495
Thank you.

503
00:32:02.235 --> 00:32:05.215
Yep. Alright. How long have you had this site with us?

504
00:32:06.220 --> 00:32:10.240
Approximately a month. Okay. K. Okay. So find

505
00:32:10.620 --> 00:32:12.400
Bestbit. So you're using our,

506
00:32:12.779 --> 00:32:16.559
lead form on your home page. So, you're generating leads here.

507
00:32:16.779 --> 00:32:22.284
And why don't you tell us a little bit about what the, in one one or two sentences, what the purpose of this site is for?

508
00:32:23.465 --> 00:32:26.044
To plan your occasion and then get bids.

509
00:32:26.505 --> 00:32:28.845
I if you scroll down, you'll see my categories.

510
00:32:29.544 --> 00:32:31.385
And there's, like, if someone wants to,

511
00:32:31.945 --> 00:32:33.325
get bids on a limo,

512
00:32:34.070 --> 00:32:34.650
a magician,

513
00:32:35.030 --> 00:32:38.010
you know, for a party or special occasions.

514
00:32:39.030 --> 00:32:39.930
Okay. So

515
00:32:40.390 --> 00:32:46.410
it's a it's a site to find event services and event vendors. I see bands. I see clowns.

516
00:32:46.870 --> 00:32:47.370
Limos.

517
00:32:48.434 --> 00:32:48.934
Okay.

518
00:32:49.554 --> 00:32:50.054
And

519
00:32:50.595 --> 00:32:55.154
let's see here. And you wanna get the best well, you have a really good name. Find best bid.

520
00:32:55.154 --> 00:32:56.615
That's actually very universal.

521
00:32:57.075 --> 00:32:58.434
Even it it,

522
00:32:58.995 --> 00:33:04.720
transcends just for events and occasions, but it's good to focus on on one thing first.

523
00:33:07.180 --> 00:33:14.400
The number one website to find the and I hate I hate to go back to it, but if you if you showed him the interior design demo,

524
00:33:14.815 --> 00:33:17.795
my my biggest concern with the lead form right on

525
00:33:18.095 --> 00:33:18.595
the,

526
00:33:19.455 --> 00:33:20.675
right on the actual,

527
00:33:22.175 --> 00:33:24.595
home page is that there's not there's no explaining

528
00:33:25.215 --> 00:33:27.480
what's gonna happen next if I fill out that form.

529
00:33:27.480 --> 00:33:31.020
So the interior design demo, we had customized the get match page,

530
00:33:31.559 --> 00:33:36.460
Jason, which I think a call to action going to the page that explains the whole bidding process,

531
00:33:36.760 --> 00:33:38.380
you get a lot more conversions,

532
00:33:39.640 --> 00:33:42.315
than you would just having the form right on the home page.

533
00:33:43.195 --> 00:33:47.054
That would have but you'd have to show them the landing page that I'm referring to on interior design

534
00:33:47.674 --> 00:33:52.955
that match you. It's also I've seen that, Patrick, and I really like that setup, and I agree.

535
00:33:52.955 --> 00:33:55.534
There's a lot more it's that's more intuitive

536
00:33:55.914 --> 00:33:56.815
for the user.

537
00:33:57.110 --> 00:34:03.290
He got two choices, whether you're a professional or if you're a visitor to a site looking for bids or quotes.

538
00:34:03.830 --> 00:34:07.590
Now I'm showing an example now, movingquotepros.com.

539
00:34:07.590 --> 00:34:09.610
This is also using the lead form,

540
00:34:10.434 --> 00:34:11.974
similar to what you have here.

541
00:34:12.434 --> 00:34:16.594
But let's look at the difference. Because this site is very clear, it's really just for one thing.

542
00:34:16.594 --> 00:34:17.815
There aren't any categories.

543
00:34:18.434 --> 00:34:23.849
Moving Quote Pros, it just says get free instant moving quotes now. So the user

544
00:34:24.150 --> 00:34:26.570
automatically knows what the website is for,

545
00:34:27.349 --> 00:34:30.329
and it says where are you moving from. You can say Los Angeles.

546
00:34:30.869 --> 00:34:36.585
So this would be a good application for the lead form. Let me show you another example,

547
00:34:37.045 --> 00:34:40.905
where I think the link the lead form is good to have on the home page.

548
00:34:42.085 --> 00:34:44.745
Here's another one, Loan Broker Pros.

549
00:34:46.645 --> 00:34:51.590
And, again, just another example, get matched now and get instant loan quotes.

550
00:34:51.810 --> 00:34:56.070
So it's very clear what you're gonna get and why you're filling out this form.

551
00:34:56.370 --> 00:34:59.730
So if Mhmm. If you want, William, we can put the

552
00:35:00.705 --> 00:35:04.545
let's if you want, we can do this, the two buttons on your homepage for you right now.

553
00:35:04.545 --> 00:35:05.925
Would you like us to do that?

554
00:35:06.305 --> 00:35:09.605
Sure. Thank you very much. Alright. Let me take the code here,

555
00:35:10.065 --> 00:35:11.585
and, I'll pop this code here.

556
00:35:11.585 --> 00:35:16.900
This the code for this is in our support center to make these two buttons, but I am gonna put it in the chat here.

557
00:35:17.200 --> 00:35:17.700
And

558
00:35:18.480 --> 00:35:20.660
it's a little bit of complicated code there.

559
00:35:21.200 --> 00:35:23.780
So what we're gonna do is we're gonna go to your design settings.

560
00:35:24.800 --> 00:35:25.300
And

561
00:35:27.085 --> 00:35:28.625
first, we'll put the two buttons,

562
00:35:29.005 --> 00:35:29.645
and then,

563
00:35:30.125 --> 00:35:32.305
we'll talk about your images back here.

564
00:35:32.685 --> 00:35:33.985
That'll be a second thing.

565
00:35:34.045 --> 00:35:39.425
So what we wanna do is go to design settings, homepage layout, and then the homepage search settings.

566
00:35:40.190 --> 00:35:44.430
And we have a search type here. You're using the lead form. There's tons of searches here.

567
00:35:44.430 --> 00:35:46.850
You obviously just wanna have one. You don't wanna overwhelm

568
00:35:47.150 --> 00:35:49.490
your user. And we're gonna do,

569
00:35:50.350 --> 00:35:52.210
the hero message with links.

570
00:35:53.415 --> 00:35:55.515
And I'm gonna put the code in here.

571
00:35:56.695 --> 00:36:00.635
And for now, we'll just, we'll send them to the get matched page

572
00:36:02.295 --> 00:36:02.795
here.

573
00:36:04.855 --> 00:36:07.675
And then the other one will be join.

574
00:36:08.960 --> 00:36:12.020
And what should the button say, Pat? What do you think the one for the

575
00:36:12.400 --> 00:36:13.700
consumer should say?

576
00:36:14.200 --> 00:36:14.700
The,

577
00:36:15.680 --> 00:36:21.220
interior design has get free quotes or something like that. Correct? About find deals for your event

578
00:36:21.520 --> 00:36:23.299
or get bids for your event?

579
00:36:24.815 --> 00:36:27.954
Get bids for your event. That's that's what you're getting. Right?

580
00:36:29.295 --> 00:36:29.795
Correct.

581
00:36:30.095 --> 00:36:31.474
And then we'll do list

582
00:36:32.095 --> 00:36:32.595
your

583
00:36:33.934 --> 00:36:34.434
event

584
00:36:34.894 --> 00:36:35.394
services.

585
00:36:37.650 --> 00:36:40.630
We'll just keep it. Let's just see what that looks like for now.

586
00:36:41.010 --> 00:36:43.510
And if you don't mind, can I turn off the slideshow?

587
00:36:44.849 --> 00:36:45.670
Yeah. Absolutely.

588
00:36:46.130 --> 00:36:46.630
Okay.

589
00:36:46.930 --> 00:36:47.670
And then

590
00:36:50.145 --> 00:36:53.285
let me search for another image here for you.

591
00:36:57.025 --> 00:36:58.085
Let's do this.

592
00:37:01.665 --> 00:37:06.230
Now you wanna make sure you get photos from stock photo websites.

593
00:37:07.250 --> 00:37:11.570
So you got so it's you know, you have the royalties and the license the proper licenses.

594
00:37:11.570 --> 00:37:12.870
So I'm just gonna do this,

595
00:37:13.250 --> 00:37:13.750
temporarily.

596
00:37:15.575 --> 00:37:17.275
Let me just search for a wedding

597
00:37:18.055 --> 00:37:18.954
on the beach.

598
00:37:21.174 --> 00:37:21.994
Just a moment.

599
00:37:24.295 --> 00:37:25.194
Okay. Why not?

600
00:37:29.270 --> 00:37:32.970
Again, you can change this up. I'm just gonna crop this real quick in Photoshop.

601
00:37:33.910 --> 00:37:40.730
And I would recommend finding another image, but I just wanna kinda show you how this changes the tone of your website a bit.

602
00:37:43.244 --> 00:37:47.185
Now your site is a good candidate to have some some of the categories

603
00:37:48.204 --> 00:37:48.704
on

604
00:37:49.005 --> 00:37:52.065
on the homepage underneath it because you have some key,

605
00:37:52.845 --> 00:37:53.345
categories

606
00:37:53.910 --> 00:37:56.089
that people can search. It could be entertainers.

607
00:37:56.950 --> 00:38:00.170
It can be clowns. It can be flower people,

608
00:38:01.190 --> 00:38:01.849
you know,

609
00:38:02.549 --> 00:38:05.829
that kind of stuff. I believe I do have a category widget on there. Okay. Good.

610
00:38:05.829 --> 00:38:09.935
So let's let's see how that ties in to this. So what I'm gonna do now is upload.

611
00:38:09.935 --> 00:38:11.235
I turned off your slideshow,

612
00:38:11.615 --> 00:38:13.555
and I'm gonna replace your image here.

613
00:38:14.895 --> 00:38:17.715
And then we're gonna put a nice title on your homepage

614
00:38:18.095 --> 00:38:18.915
that really,

615
00:38:19.615 --> 00:38:22.995
tells the person what they can they can do on your on your website

616
00:38:23.480 --> 00:38:25.099
now that we have those two links.

617
00:38:28.119 --> 00:38:28.619
Okay.

618
00:38:30.760 --> 00:38:38.075
And here's here's a fun thing is when you upload images, I like to sort by the date, and then I get the one I just uploaded there.

619
00:38:38.535 --> 00:38:41.595
And let me do a center on this instead of right.

620
00:38:42.455 --> 00:38:45.275
Alright. Let's just see what that looks like before we do

621
00:38:45.815 --> 00:38:46.875
anything else.

622
00:38:51.540 --> 00:38:53.720
Okay. And just let that save.

623
00:38:54.099 --> 00:38:56.280
Alright. So let's refresh the home page.

624
00:39:01.940 --> 00:39:04.565
I did a hard refresh. It's just taking a minute.

625
00:39:05.345 --> 00:39:08.165
Okay. We can make this a little bit bigger. It's not a problem.

626
00:39:11.505 --> 00:39:13.045
Let's increase the width,

627
00:39:13.425 --> 00:39:14.085
the columns

628
00:39:17.360 --> 00:39:17.860
to,

629
00:39:18.320 --> 00:39:18.820
10.

630
00:39:26.080 --> 00:39:29.700
And we could be getting we could have a better background image here, obviously.

631
00:39:30.105 --> 00:39:32.365
Let me, do one more thing on the padding.

632
00:39:33.305 --> 00:39:36.205
We can put a larger padding on the top and the bottom,

633
00:39:36.984 --> 00:39:41.325
which will let you see more of that picture. I I do think we can get, obviously, a much

634
00:39:41.705 --> 00:39:42.925
better picture here.

635
00:39:43.910 --> 00:39:46.950
And then, Pat, what do you think the main title should be here?

636
00:39:46.950 --> 00:39:50.330
Right now it says get instant bids from professionals near you.

637
00:39:51.270 --> 00:39:54.570
What's a better way to motivate users to wanna use this?

638
00:39:55.835 --> 00:40:02.714
I like to for people to recognize the first thing we need to do is for the to for them to identify that they are the person that should be on this site.

639
00:40:02.714 --> 00:40:04.255
So planning an event,

640
00:40:04.634 --> 00:40:05.694
looking for planners,

641
00:40:06.315 --> 00:40:07.515
so that they say yes.

642
00:40:07.515 --> 00:40:13.010
The more yeses they can say leading to your call to action, the longer they're gonna stay on your website.

643
00:40:13.010 --> 00:40:15.250
So it's really important that they identify.

644
00:40:15.250 --> 00:40:20.790
Now I instantly know, yes, I am planning an event, or yes, I am planning for a special occasion.

645
00:40:21.570 --> 00:40:23.570
So I will keep reading. What else do they say?

646
00:40:23.570 --> 00:40:29.885
And as and then as they keep identifying the sites for them, then their confident level goes goes up that they should

647
00:40:30.425 --> 00:40:32.045
ask for bids for their particular,

648
00:40:32.585 --> 00:40:34.825
special occasion because that site is tailor

649
00:40:35.625 --> 00:40:36.685
tailor made for them.

650
00:40:37.465 --> 00:40:42.520
K. So what I did is I said planning an event as the main text and then the subtitle,

651
00:40:43.060 --> 00:40:45.000
get instant bids from event

652
00:40:45.380 --> 00:40:50.119
professionals near you. And I changed the size a little bit. Let's see what this looks like.

653
00:40:54.820 --> 00:40:55.320
Woah.

654
00:40:59.035 --> 00:41:01.115
Let's I think we can get rid of the word event here.

655
00:41:01.115 --> 00:41:03.535
I think it's a little redundant just from professionals

656
00:41:04.635 --> 00:41:05.855
Mhmm. Near you.

657
00:41:08.235 --> 00:41:08.735
And

658
00:41:09.035 --> 00:41:12.255
do you is this good? Are we looking good with this planning an event?

659
00:41:14.819 --> 00:41:16.839
And I'm just gonna give you a

660
00:41:22.180 --> 00:41:23.720
little more space up there.

661
00:41:25.055 --> 00:41:26.755
Oh, I see what's going on. Okay.

662
00:41:27.055 --> 00:41:28.035
Cool. Cool. Cool.

663
00:41:29.855 --> 00:41:30.995
Let's save this.

664
00:41:34.095 --> 00:41:36.035
I actually wish we had it before and after.

665
00:41:40.799 --> 00:41:42.099
Alright. This is loading.

666
00:41:45.039 --> 00:41:48.260
Alright. So planning an event, get instant bids from professionals

667
00:41:48.720 --> 00:41:52.819
near you, and then get bids for your event, list your event services.

668
00:41:53.895 --> 00:41:55.675
So now you have two options here.

669
00:41:56.455 --> 00:41:58.795
And for right now, this is gonna take you to

670
00:41:59.095 --> 00:42:02.055
the get match page, not the nice one that we have on the,

671
00:42:03.415 --> 00:42:07.680
the interior design demo site. Let's let's show everyone what that one looks like.

672
00:42:08.640 --> 00:42:09.920
It is under the

673
00:42:10.480 --> 00:42:11.700
where was that, Pat?

674
00:42:13.119 --> 00:42:15.380
Get free quotes from designers right here.

675
00:42:18.480 --> 00:42:24.065
So this is something that could be set up on one of those website audit calls, is a page like this.

676
00:42:24.125 --> 00:42:29.585
And this is a much better place to have your lead form that you originally had on the home page, William.

677
00:42:30.045 --> 00:42:31.825
You can have some a testimonial

678
00:42:32.125 --> 00:42:32.625
here,

679
00:42:33.165 --> 00:42:37.585
the best ways to get bids for your events. You can have lots of supported text here.

680
00:42:38.559 --> 00:42:43.859
And when the when you do the website audit call, they'll make sure that all this verbiage is set up to,

681
00:42:44.960 --> 00:42:46.420
turn more people into,

682
00:42:47.280 --> 00:42:49.220
conversions for filling out this form.

683
00:42:49.775 --> 00:42:50.215
But,

684
00:42:50.655 --> 00:42:53.615
for right now, William, I think that's that's the quick stuff we can do.

685
00:42:53.615 --> 00:42:55.635
You do have your top categories here.

686
00:42:56.095 --> 00:43:01.935
Another thing you can do is instead of just having top categories here, let's do one more thing.

687
00:43:01.935 --> 00:43:04.595
Let's change the text there, and that's under

688
00:43:04.950 --> 00:43:06.890
homepage streaming widget options.

689
00:43:07.589 --> 00:43:10.650
I think it's the last one here, top categories,

690
00:43:12.070 --> 00:43:12.570
search

691
00:43:13.670 --> 00:43:14.170
vendors

692
00:43:16.230 --> 00:43:17.130
by category.

693
00:43:18.070 --> 00:43:18.570
So

694
00:43:19.164 --> 00:43:21.904
it's a little bit search vendors by category,

695
00:43:22.444 --> 00:43:29.184
just a little bit more for events, makes makes the site a little bit more personable or relate more, sorry, to

696
00:43:29.565 --> 00:43:31.585
events. If we refresh this page,

697
00:43:33.830 --> 00:43:37.530
search vendors by category. Now you know why these boxes are here.

698
00:43:37.830 --> 00:43:40.650
They're the categories for the different types of vendors.

699
00:43:41.190 --> 00:43:44.330
This stuff just makes more sense for the for the visitor.

700
00:43:45.705 --> 00:43:49.485
I can make one more recommendation for you actually, William, if you don't mind.

701
00:43:50.105 --> 00:43:50.605
Please.

702
00:43:51.225 --> 00:43:54.205
The premade color set, I would actually recommend.

703
00:43:55.545 --> 00:43:58.365
We have one that's called the wedding theme color set,

704
00:43:59.340 --> 00:44:03.520
and it's just a little bit more lighter rather than being these heavy dark colors.

705
00:44:04.540 --> 00:44:06.640
Do you mind if we switch to the wedding theme?

706
00:44:07.020 --> 00:44:08.080
Please. Go ahead.

707
00:44:10.460 --> 00:44:14.145
I got something in the back call call in the background there.

708
00:44:15.005 --> 00:44:19.425
Yeah. Excuse me. Okay. Excuse me. So let's see what what this is.

709
00:44:19.885 --> 00:44:21.825
I don't know. Gabe, we can hear you there.

710
00:44:23.645 --> 00:44:24.145
So

711
00:44:24.470 --> 00:44:27.210
this kind of lightens everything up a little bit.

712
00:44:28.069 --> 00:44:30.089
You can customize it further, but,

713
00:44:30.549 --> 00:44:31.910
this is warm and fuzzy.

714
00:44:31.910 --> 00:44:37.109
And, you know, most people are having wedding events or birthdays or baby showers and and things like that.

715
00:44:37.109 --> 00:44:38.730
This might be a little bit more,

716
00:44:39.055 --> 00:44:43.235
a better color set to at least start with, rather than the dark heavy one.

717
00:44:43.935 --> 00:44:46.195
Alright. Can I leave it at that, William, for you?

718
00:44:47.135 --> 00:44:51.535
More than you've done more than enough. I appreciate everything. Thank you, Jason.

719
00:44:51.535 --> 00:44:52.515
Thank you, Patrick.

720
00:44:53.020 --> 00:44:54.320
Alright. Our pleasure.

721
00:44:55.020 --> 00:44:58.540
Alright. Actually, designing these sites is one of my one of my favorite things.

722
00:44:58.540 --> 00:45:01.440
And I I could do them real quick, and I know Patrick can too.

723
00:45:02.460 --> 00:45:07.120
You get them online, and then the fun part is when you can actually start your marketing, for these sites.

724
00:45:07.925 --> 00:45:10.185
Alright. Linda, I've unmuted your microphone.

725
00:45:11.845 --> 00:45:14.825
Yes. Can you hear me? Loud and clear. How are you doing today?

726
00:45:15.125 --> 00:45:19.225
Oh, okay. Good. Good. Is webinar doing doing okay for you today?

727
00:45:20.570 --> 00:45:21.770
I'm struggling with,

728
00:45:22.410 --> 00:45:27.950
my my site. I'm just I just started a few months ago, and I'm I'm having a problem

729
00:45:28.650 --> 00:45:32.670
with the categories. I I really don't understand how to set them up.

730
00:45:33.195 --> 00:45:36.495
The good news is Patrick is the category expert.

731
00:45:36.795 --> 00:45:41.295
And what I'll do is I'll pass it over to Patrick, and you can go ahead and ask your question to him.

732
00:45:42.715 --> 00:45:45.855
Okay. Alright. Fantastic. So, yeah, what is your question?

733
00:45:47.240 --> 00:45:48.780
The website is Gold

734
00:45:49.319 --> 00:45:52.940
Key, and that's g o l d k e y e.

735
00:45:54.359 --> 00:45:55.500
So what is your question?

736
00:45:55.559 --> 00:46:00.220
And Jason's gonna pull up your your site as we as we, listen listen to your question.

737
00:46:00.875 --> 00:46:03.454
Okay. Well, I'm I'm offering travel

738
00:46:03.835 --> 00:46:04.335
services,

739
00:46:04.714 --> 00:46:05.214
and

740
00:46:06.315 --> 00:46:10.335
the way I wanted to have it set up was to offer, you know,

741
00:46:10.954 --> 00:46:11.934
all these services.

742
00:46:13.850 --> 00:46:17.310
And I'm being told that I can't have that many services.

743
00:46:19.370 --> 00:46:24.590
That so I don't quite understand how to how to do that, how to set it up. Gotcha.

744
00:46:27.315 --> 00:46:29.575
Let's see the sublevel categories, Jason.

745
00:46:29.875 --> 00:46:30.935
Okay. So,

746
00:46:31.235 --> 00:46:34.055
I'll just mention for everyone to start. To start, she's created

747
00:46:34.355 --> 00:46:38.295
two categories. One is travel buddies, and the other is travel services.

748
00:46:39.315 --> 00:46:41.370
So you can you can actually have

749
00:46:42.250 --> 00:46:49.230
unlimited categories, and it looks like you have a sublevel category called house sitter, which is connected to travel services

750
00:46:49.930 --> 00:46:50.590
so far.

751
00:46:51.770 --> 00:46:52.590
Right. Well,

752
00:46:53.050 --> 00:46:53.550
there's

753
00:46:55.805 --> 00:46:58.545
the services that I wanted was, like, accommodations

754
00:47:00.765 --> 00:47:02.145
and tours and guides

755
00:47:02.685 --> 00:47:06.225
Mhmm. And deals and products and dining

756
00:47:07.245 --> 00:47:07.565
and,

757
00:47:08.045 --> 00:47:08.545
vehicles.

758
00:47:09.520 --> 00:47:11.700
So will those will those be subcategories?

759
00:47:12.800 --> 00:47:17.440
Now there's a you it's you've mentioned some very interesting things here, and and this comes up often.

760
00:47:17.440 --> 00:47:19.620
I'm really happy we get to talk about this.

761
00:47:19.920 --> 00:47:20.420
Oftentimes,

762
00:47:20.800 --> 00:47:27.174
when people are starting out, I hear category names that should really be their own sections on the website.

763
00:47:27.635 --> 00:47:31.494
So let's say I'm looking for a deal, as you said. Correct?

764
00:47:32.035 --> 00:47:36.615
Uh-huh. If I'm looking for a deal, I shouldn't be looking for a member that is a deal.

765
00:47:37.230 --> 00:47:45.970
If I am a deal if I wanna if I'm a if I'm a business and I wanna advertise a deal, I'm not going to create an account and say that the account is a deal.

766
00:47:46.510 --> 00:47:49.170
What I'm gonna wanna do is I'm gonna wanna, in my dashboard,

767
00:47:49.565 --> 00:47:51.025
be able to add deals

768
00:47:51.405 --> 00:47:56.845
to my listing and to have a place on the website where people can browse deals from all of the different members.

769
00:47:56.845 --> 00:47:58.945
So it's really important to to differentiate

770
00:47:59.645 --> 00:48:02.225
whether or not what you're looking for is a deal,

771
00:48:02.619 --> 00:48:08.160
is is a category, or it should be a content type, a section, a a feature on your website.

772
00:48:08.540 --> 00:48:09.760
So vehicles

773
00:48:10.220 --> 00:48:15.520
may or may not be a a category. Vehicles may be a feature type.

774
00:48:15.684 --> 00:48:17.865
You may wanna use the properties feature

775
00:48:18.325 --> 00:48:20.105
and rebrand it for vehicles,

776
00:48:21.045 --> 00:48:25.944
and and allow members to upload multiple vehicles. Because if I am a

777
00:48:26.325 --> 00:48:30.710
if I am a a a I am a car rental agency,

778
00:48:31.250 --> 00:48:32.870
I'm going to want to upload

779
00:48:33.410 --> 00:48:36.550
50 vehicles or maybe 15 vehicles to my listing.

780
00:48:36.610 --> 00:48:41.750
If it's just a category, then I can only create one listing. So the category

781
00:48:42.050 --> 00:48:43.270
is not the way

782
00:48:43.665 --> 00:48:44.405
to promote

783
00:48:44.865 --> 00:48:46.085
content like vehicles,

784
00:48:46.385 --> 00:48:48.485
classifieds, jobs, and coupons.

785
00:48:48.865 --> 00:48:51.045
That's done through the features themselves.

786
00:48:52.305 --> 00:48:55.585
So it's first important to differentiate between those two things.

787
00:48:55.585 --> 00:48:59.740
And once you've identified, okay, here's all the type of content I want on my website,

788
00:49:00.200 --> 00:49:01.180
the categories,

789
00:49:02.360 --> 00:49:06.380
you need to make sure if you're doing right now what we're discussing are member categories.

790
00:49:06.680 --> 00:49:08.619
So what is a member in your industry?

791
00:49:08.920 --> 00:49:13.744
A member is a travel agent. A member is a guide. A member could be a hotel.

792
00:49:14.204 --> 00:49:16.224
So those are the types of members

793
00:49:16.684 --> 00:49:19.345
that you have. So you need to make categories

794
00:49:19.724 --> 00:49:22.145
that describe those types of members.

795
00:49:22.605 --> 00:49:25.424
So, hotel could be your top level category,

796
00:49:26.340 --> 00:49:28.760
and the sublevel category can be,

797
00:49:29.060 --> 00:49:30.420
the the the,

798
00:49:30.900 --> 00:49:32.100
not the accommodation, the,

799
00:49:33.460 --> 00:49:34.440
what's it called?

800
00:49:35.140 --> 00:49:37.400
I I forget. The type of hotel, bed and breakfast.

801
00:49:37.700 --> 00:49:42.315
Yep. Type exactly. Or if they have a pool, amenities is the word I was looking for.

802
00:49:42.375 --> 00:49:49.355
So you can have a subcategory be amenities, and then the sub sub be all the different types of amenities so people can search by amenities.

803
00:49:49.575 --> 00:49:52.954
So the categories have to be very specific to the type of member.

804
00:49:53.280 --> 00:49:54.740
But that but deals

805
00:49:55.360 --> 00:49:56.740
would not be a category

806
00:49:57.040 --> 00:49:58.740
itself because the hotel

807
00:49:59.120 --> 00:50:01.620
would add a deal through your deals feature.

808
00:50:04.160 --> 00:50:05.840
Okay. So something like,

809
00:50:06.400 --> 00:50:06.900
dining,

810
00:50:08.954 --> 00:50:11.855
I would have to list all the types of,

811
00:50:12.714 --> 00:50:14.255
like, restaurant food?

812
00:50:14.555 --> 00:50:17.454
Yeah. If you if you wanted to. Now this is always

813
00:50:17.755 --> 00:50:20.575
this is always the the pros and cons. Right? So

814
00:50:20.910 --> 00:50:26.430
the yes. I see a lot of people who are starting out. They'll list a 95

815
00:50:26.430 --> 00:50:27.490
types of dining.

816
00:50:27.950 --> 00:50:34.290
Now you launch your website tomorrow, and I'm a user of your website, and I wanna find a Chinese restaurant.

817
00:50:34.670 --> 00:50:39.325
On the front end, it looks great. You have every type of dining that exists.

818
00:50:39.465 --> 00:50:43.405
So I'll choose Chinese in my local town. I'll hit search,

819
00:50:43.705 --> 00:50:46.045
and I'm probably not gonna have any search results.

820
00:50:46.505 --> 00:50:47.244
So sometimes

821
00:50:47.785 --> 00:50:49.325
having too many categories

822
00:50:49.880 --> 00:50:50.780
can be detrimental

823
00:50:51.080 --> 00:50:52.700
to the website's reputation.

824
00:50:53.000 --> 00:50:55.340
So having hundreds and hundreds and hundreds of categories

825
00:50:55.720 --> 00:50:58.780
that people can search search but don't have members in them

826
00:50:59.080 --> 00:50:59.980
is not helpful,

827
00:51:00.920 --> 00:51:02.360
necessarily for your business.

828
00:51:02.360 --> 00:51:09.375
So what I recommend you do is if you want to have lots of categories like Jason is showing here, it's a great example.

829
00:51:09.595 --> 00:51:11.695
If you wanna have all the different types of cuisine,

830
00:51:12.315 --> 00:51:16.095
open that up to your members to select. Import them as categories,

831
00:51:16.795 --> 00:51:19.215
but don't release it as a search filter.

832
00:51:19.510 --> 00:51:23.530
Don't allow the the new users of your website to search by sublevel category.

833
00:51:24.150 --> 00:51:28.090
Just let them search by top level category. And when you have enough members

834
00:51:28.550 --> 00:51:34.065
to warrant opening up sublevel category filtering in your search, then you can go ahead and do that.

835
00:51:34.224 --> 00:51:39.685
But what's interesting is you're gonna start getting some feedback from your members of the type of dining restaurants that are listed.

836
00:51:39.825 --> 00:51:46.805
And maybe after three months, you'll remove all the ones that have no members in them and only keep the ones that actually produce results.

837
00:51:50.230 --> 00:51:51.050
And I

838
00:51:51.670 --> 00:51:52.230
so that's it.

839
00:51:52.230 --> 00:52:02.410
So in a nutshell, what Pat's saying is you might have many categories on your site, but until you get lots of members loaded into them, people are gonna get a lot of zero results on the site.

840
00:52:02.735 --> 00:52:06.115
So instead of showing all these categories at once,

841
00:52:07.375 --> 00:52:12.835
cut that down a bit and only direct people to places where you know they'll get results for members.

842
00:52:12.975 --> 00:52:20.260
If this comes down to a bigger question of what came first, my website or my or my members, Why should I launch a directory site if I don't have members?

843
00:52:20.260 --> 00:52:22.920
Why do members want to join my site if I don't have,

844
00:52:23.300 --> 00:52:24.839
any traffic to my site?

845
00:52:25.140 --> 00:52:29.880
So what Pat's explaining is this is a good meeting of where where to get started.

846
00:52:30.435 --> 00:52:33.255
And I wanted to ask you just a couple more,

847
00:52:33.715 --> 00:52:35.255
questions about your site.

848
00:52:35.555 --> 00:52:38.615
If you can, in one sentence, tell me

849
00:52:38.995 --> 00:52:44.215
who is the type the website visitor that is going to be using your website to find

850
00:52:45.069 --> 00:52:46.930
travel services through your website?

851
00:52:47.630 --> 00:52:50.510
Who who is your who's who's gonna be searching for stuff?

852
00:52:54.589 --> 00:52:56.934
That's a hard question. I would prefer

853
00:52:57.853 --> 00:52:59.691
off people looking for

854
00:53:00.150 --> 00:53:04.744
For travel services, like, if they're if they're looking for

855
00:53:05.204 --> 00:53:08.420
say they're traveling to New York or

856
00:53:08.880 --> 00:53:12.420
and they're looking for a hotel. They might be looking for maybe

857
00:53:13.440 --> 00:53:16.259
a tour, another take in in New York.

858
00:53:17.119 --> 00:53:17.619
Mhmm.

859
00:53:18.319 --> 00:53:23.744
Oh, I've heard a lot of tours and guides coming from you since we've been on the call.

860
00:53:23.744 --> 00:53:28.244
Now there is no doubt there are sites like Kayak, Trivago, Tripadvisor,

861
00:53:29.984 --> 00:53:36.510
who who are mega who are mega sites that that specialize in all in finding hotels and things like that.

862
00:53:36.590 --> 00:53:40.770
But that doesn't that doesn't mean there isn't room for someone to specialize

863
00:53:41.390 --> 00:53:42.530
in something else.

864
00:53:42.990 --> 00:53:45.890
Another Right. Another strategy that Patrick recommends

865
00:53:46.430 --> 00:53:46.930
is

866
00:53:47.310 --> 00:53:49.810
instead of trying to be all in one for travel,

867
00:53:50.244 --> 00:53:53.285
you should hyper focus and be really good at one thing.

868
00:53:53.285 --> 00:53:56.025
Now I would love to visit a site where I can get

869
00:53:56.405 --> 00:54:03.305
tour guides or and I'm sure they already exist, but there's always room for finding tour guides or or some kind of activity

870
00:54:03.640 --> 00:54:06.460
people can do in different locations while they're on vacation.

871
00:54:06.760 --> 00:54:09.180
And that might be lower hanging fruit,

872
00:54:09.960 --> 00:54:12.840
to go after in your first year of launching this site.

873
00:54:12.840 --> 00:54:17.740
And maybe in year two, you can open it up to hotels or something that's a little bit more universal,

874
00:54:18.575 --> 00:54:20.174
like dining and things like that.

875
00:54:20.174 --> 00:54:26.835
But if you change your site to to this, I'm not gonna do anything, but Gold Key Travel Services.

876
00:54:27.694 --> 00:54:32.355
And if your slogan was, instead of find all your travel needs in one places,

877
00:54:32.894 --> 00:54:36.529
that's a lot that's a lot of content for you to add to your site.

878
00:54:36.670 --> 00:54:45.789
And you're probably and I hate to say it, you're probably gonna set yourself up for failure because what you're trying to do is just so big in in the grander scheme of things.

879
00:54:45.789 --> 00:54:52.745
What you might wanna do, and I've heard it a few times, is change the focus of your site and you just started to find tours

880
00:54:53.205 --> 00:54:54.105
and activities,

881
00:54:56.165 --> 00:54:56.905
to make

882
00:54:57.525 --> 00:54:59.225
Yeah. I'm just gonna to make your

883
00:54:59.765 --> 00:55:03.690
vacation It's a pretty weak slogan, but you get the point. Vacation, awesome.

884
00:55:04.250 --> 00:55:04.750
And

885
00:55:06.650 --> 00:55:09.310
so let me make this white so it's easier to read.

886
00:55:09.930 --> 00:55:12.030
So find find tours and exit

887
00:55:12.650 --> 00:55:13.310
go ahead.

888
00:55:14.569 --> 00:55:21.055
Just focus on something like just tour tours and guides rather than a lot of the other services.

889
00:55:21.115 --> 00:55:21.515
Exactly.

890
00:55:21.515 --> 00:55:28.555
Now I travel a lot, and I'd love to hire a a guide for one night to kinda take me on a food tour around the city and things like that.

891
00:55:28.555 --> 00:55:34.130
So I know that you're definitely onto something with this. And if you and it's an easier sell.

892
00:55:34.130 --> 00:55:36.869
If you go to tour companies and say, hey, I have a website

893
00:55:37.170 --> 00:55:43.109
that is specifically geared to for people to find your services, not hotels, not dining,

894
00:55:43.410 --> 00:55:47.295
you know, not car rentals, but just activities and tour guides.

895
00:55:47.694 --> 00:55:54.655
They're gonna be able to say, hey, I wanna be on that website because that website is specifically for tours and guides and activities.

896
00:55:54.655 --> 00:55:58.674
And you're gonna have a lot easier time selling your website to potential,

897
00:56:00.255 --> 00:56:01.635
professionals and services

898
00:56:02.109 --> 00:56:02.930
than if you're

899
00:56:03.310 --> 00:56:07.869
everything under the sun for travel. And to be honest and Yeah. Go ahead, Pat. Yeah.

900
00:56:07.869 --> 00:56:10.829
And and I and I I get excited when we talk about this too.

901
00:56:11.230 --> 00:56:16.115
Basically, what I like to do and what I recommend you do is I try to do something that that nobody's done.

902
00:56:16.115 --> 00:56:17.015
So for example,

903
00:56:17.555 --> 00:56:19.875
local is really big right now. So be

904
00:56:20.515 --> 00:56:23.494
just admit what you're not right out of the gates and say,

905
00:56:23.795 --> 00:56:25.895
we're not we're not your all in one

906
00:56:26.195 --> 00:56:26.695
website,

907
00:56:27.075 --> 00:56:30.890
for finding travel services, but we'll connect you to local guides.

908
00:56:31.190 --> 00:56:38.650
We are the place you go to find an independent guide to show you around town and not have the generic experiences that you do everywhere else.

909
00:56:38.790 --> 00:56:43.050
Finding a service that nobody really offers out there is key,

910
00:56:43.430 --> 00:56:45.135
to promoting it. And

911
00:56:45.435 --> 00:56:47.775
and, again, you I get very excited as well.

912
00:56:48.075 --> 00:56:51.455
You even put in your title here, unlock the door to adventure.

913
00:56:51.515 --> 00:56:55.835
And car rentals is not adventure to me. I understand it gets you on the road and and that's part.

914
00:56:55.835 --> 00:56:59.650
But adventure and I think we came up with a tentative slogan for you.

915
00:56:59.789 --> 00:57:02.369
Discover tours, guides, and travel adventures.

916
00:57:02.829 --> 00:57:07.630
I think we can gold key travel services. And actually, Pat's actually an expert in this field.

917
00:57:07.630 --> 00:57:08.925
He did for a brief moment

918
00:57:09.405 --> 00:57:09.885
operate,

919
00:57:10.365 --> 00:57:12.945
a tour a tour guide or a travel,

920
00:57:13.405 --> 00:57:13.905
services

921
00:57:14.285 --> 00:57:19.325
business in in another life. Is is that correct, Pat? That that is correct for about seven years.

922
00:57:19.325 --> 00:57:20.045
Seven years.

923
00:57:20.765 --> 00:57:23.680
So he knows a little bit about this. I'm just gonna change your slogan here.

924
00:57:23.680 --> 00:57:26.020
Discover tours, guides, and travel adventures.

925
00:57:26.320 --> 00:57:27.780
Gold key travel services.

926
00:57:28.320 --> 00:57:28.820
Unlock

927
00:57:29.280 --> 00:57:34.820
unlock how about your next adventure? Unlock the I love it. I love this site now. And

928
00:57:35.285 --> 00:57:40.425
and and to add to it, and I'm gonna get a little general, and it's gonna apply to everybody that's listening in the webinar.

929
00:57:40.965 --> 00:57:44.025
And I hope people like this. The this I I might be,

930
00:57:44.725 --> 00:57:48.060
going off on a on a on a little bit sideways here, but I think it's gonna be helpful.

931
00:57:48.140 --> 00:57:49.760
When I had my travel agency,

932
00:57:50.620 --> 00:57:55.600
I tried to launch it and and and if I was I I was making a little bit of profits.

933
00:57:55.740 --> 00:57:56.960
Things are going okay.

934
00:57:57.260 --> 00:58:03.200
But I read, I read a book, called Delivering Happiness, which is another book I was thinking of of recommending.

935
00:58:03.765 --> 00:58:05.065
And he made an analogy

936
00:58:05.365 --> 00:58:07.785
to poker that changed my life in business.

937
00:58:07.924 --> 00:58:11.944
And it's it's basically explaining Jason's lesson today in an easier to follow,

938
00:58:13.204 --> 00:58:14.505
an easier to follow way.

939
00:58:14.885 --> 00:58:20.369
If you're a professional poker player and you go to Las Vegas, and let's say you have $5,000

940
00:58:20.369 --> 00:58:21.990
in chips to go play poker,

941
00:58:22.450 --> 00:58:30.150
the biggest and most important decision you make that's gonna determine whether or not you have a good night or not is which table you sat out.

942
00:58:30.210 --> 00:58:37.734
You can be the world's greatest poker player, but but if everyone else at the table has a million dollars in chip, you're not going to win even if you're the best.

943
00:58:37.734 --> 00:58:51.050
If you go to a table where there's a couple drunk guys, a couple amateur people, and one person in your level, and everybody with the same chip count, you're setting you're setting yourself up for a much better chance at having a winning night in that poker in that poker room.

944
00:58:51.270 --> 00:58:55.190
So when you when I applied that to my travel agency, I said, what am I offering?

945
00:58:55.190 --> 00:59:00.345
I'm offering hotels and tours and vehicles just like we're talking right now. Who's my competitor?

946
00:59:00.645 --> 00:59:01.145
Expedia,

947
00:59:01.765 --> 00:59:02.265
KAYAK,

948
00:59:02.565 --> 00:59:03.065
Orbit,

949
00:59:03.525 --> 00:59:09.925
hotels, lock How many how many how many chips how many chips do they have at my poker table and how many do I have?

950
00:59:09.925 --> 00:59:12.265
No wonder I'm struggling for seven years

951
00:59:12.750 --> 00:59:17.490
to really have a breakthrough. So then I I learned the the art of of saying, okay.

952
00:59:17.550 --> 00:59:25.730
I'm gonna sit at a table where there's either no one else sitting or the other people sitting there have small stacks and we could be on equal ground, and I'm gonna dominate that market.

953
00:59:25.755 --> 00:59:31.615
So all of my other directories that I've launched, and I've launched quite a few, they're all they're all in in locations

954
00:59:32.154 --> 00:59:36.335
that don't offer the services that I'm offering or they're actually new,

955
00:59:36.954 --> 00:59:40.255
offers that that there's nowhere else in the world that's offering what I'm offering.

956
00:59:40.340 --> 00:59:47.220
And that's why those are really ticking off because there is no competition, and I'm answering a need that there is in the market.

957
00:59:47.220 --> 00:59:50.280
Right? And that that makes it a much easier client to success.

958
00:59:50.420 --> 00:59:54.200
So I I hope I I didn't go too off there, but but I hope that's helpful.

959
00:59:54.260 --> 00:59:59.295
When I really understood that lesson, it helped me identify what is a good business model to pursue.

960
00:59:59.435 --> 01:00:02.015
And ever since I've done that, things have been going much better.

961
01:00:02.955 --> 01:00:06.015
No. That that's very good advice. And I have one more question.

962
01:00:07.195 --> 01:00:11.520
Do do you think I do you think I need that search box on the main page?

963
01:00:12.480 --> 01:00:14.260
What I think you need,

964
01:00:15.040 --> 01:00:21.120
actually, you you should have a search box now because if you're gonna focus and I know we just changed the whole concept of your idea.

965
01:00:21.120 --> 01:00:22.800
You can you can decide what you wanna do.

966
01:00:22.800 --> 01:00:26.820
But now that you're doing tours, guides, and travel adventures,

967
01:00:27.204 --> 01:00:29.385
your categories become very simple.

968
01:00:29.684 --> 01:00:34.484
You can you can now have different categories for different activities, and it's and it's very finite.

969
01:00:34.484 --> 01:00:40.184
There's probably maybe 20 or 40 different things people can do on a travel, tour or adventure.

970
01:00:40.565 --> 01:00:41.605
So all you need is,

971
01:00:42.420 --> 01:00:45.800
top level categories of the different times types of activities.

972
01:00:46.819 --> 01:00:53.319
And and then the next thing you need is a location input so people can enter where they

973
01:00:53.700 --> 01:00:56.974
where they're looking for the service, where they are going, basically.

974
01:00:57.355 --> 01:00:58.974
That way they can search for,

975
01:00:59.755 --> 01:01:02.015
zip lining in Costa Rica

976
01:01:02.474 --> 01:01:06.335
or or a specific city in Costa Rica, and then they'll get results.

977
01:01:06.635 --> 01:01:14.830
And that's gonna make your job a lot easier because as you add categories, you can look for businesses that offer those services in in certain areas.

978
01:01:14.830 --> 01:01:17.730
And your job is gonna be a whole heck of a lot easier,

979
01:01:18.670 --> 01:01:20.050
again, starting with

980
01:01:20.430 --> 01:01:24.930
tours, guides, and travel adventures. In year two or three, you can find an integration

981
01:01:25.245 --> 01:01:28.145
for car rentals and hotels after you've already

982
01:01:30.605 --> 01:01:31.665
created some traction

983
01:01:32.045 --> 01:01:34.225
focusing on guides and travel adventures.

984
01:01:35.405 --> 01:01:46.750
And and if you don't wanna go into the extreme and and if you don't wanna go into the extreme adventure, because I understand it's really going on the side here, you can also be an adventure website for families or an adventure website for seniors,

985
01:01:47.770 --> 01:01:49.230
an adventure website for retirees,

986
01:01:49.690 --> 01:01:52.935
where you're getting into more and more niche mark. Right?

987
01:01:52.935 --> 01:01:56.075
Where you're saying you're a senior and you want adventure travel?

988
01:01:56.215 --> 01:01:59.595
Well, we build custom packages for you and we recommend

989
01:02:00.135 --> 01:02:01.515
adventures that are suitable

990
01:02:01.895 --> 01:02:05.515
for your particular needs and there's nobody else out there offering this.

991
01:02:05.575 --> 01:02:15.270
So the more you can define a niche and people the the the target market that you're going after can identify like a family and I have young kids and, wow, it's site specific for family adventures,

992
01:02:15.650 --> 01:02:21.275
then the likelihood of me staying on that website or wanting to digest the resources and content go through the roof.

993
01:02:21.335 --> 01:02:31.674
So that is maybe the biggest decision you have to make in business is defining this, and that strategy will have the biggest impact on whether or not it's a successful business model or one that struggles.

994
01:02:33.400 --> 01:02:37.400
Alright. Great advice. Thank you. Alright. Thank you for your for your question.

995
01:02:37.400 --> 01:02:46.365
And then, again, if if, if you're still having trouble, again, these are the types of things that we can chat about in that in that website audit call,

996
01:02:46.765 --> 01:02:47.505
with Patrick.

997
01:02:47.645 --> 01:02:51.905
If you're still feeling a little bit of stuck, let me just put a link here in the chat,

998
01:02:52.285 --> 01:02:55.905
for everyone. But thank you very much for that for that good question there.

999
01:02:57.965 --> 01:02:59.985
Alright. How are we doing on time here?

1000
01:03:00.660 --> 01:03:05.240
Okay. This was gonna be also the two hour event, so we still got plenty of time,

1001
01:03:05.780 --> 01:03:07.540
for questions. And I like this.

1002
01:03:07.540 --> 01:03:12.040
Instead of just asking how to questions, we can also ask questions on how to improve,

1003
01:03:12.660 --> 01:03:17.025
your website. And, John, I've, unmuted your microphone. John? Yeah. I just I'm

1004
01:03:17.665 --> 01:03:19.505
it's been it's been a really helpful, helpful,

1005
01:03:19.984 --> 01:03:22.005
demo today. Thank you very much. Sure.

1006
01:03:22.385 --> 01:03:27.045
I I I was wondering I actually I have two quick ones, but the the more important one, I'm testing one right now.

1007
01:03:27.905 --> 01:03:31.980
Is there a way that we that that we can geotarget banner ads? Because, well, I'm

1008
01:03:32.680 --> 01:03:33.260
I do,

1009
01:03:34.280 --> 01:03:34.940
we do,

1010
01:03:35.560 --> 01:03:40.380
directors in a couple states. Go ahead. So there is no native feature to geotecotarget

1011
01:03:40.920 --> 01:03:45.420
ads, and let me explain, to everyone what you're asking about. Let me go to our demo site.

1012
01:03:46.484 --> 01:03:49.785
So if you do a search for plumbers in Arizona,

1013
01:03:50.484 --> 01:03:55.385
you know, we talked about banner ads before, but they were just showing on every single page. Right.

1014
01:03:56.005 --> 01:04:00.230
There isn't a native way to to do banner ads, but

1015
01:04:00.690 --> 01:04:05.430
you're probably only gonna get a few advertisers for right now that are in certain locations.

1016
01:04:05.650 --> 01:04:06.150
Correct?

1017
01:04:06.850 --> 01:04:13.170
Well, I'm I'm I'm I'm I and I'll give you my my sites. It's doctor it's drmedmar,

1018
01:04:13.170 --> 01:04:13.990
doctor medmar

1019
01:04:14.744 --> 01:04:15.644
Com. Okay.

1020
01:04:15.704 --> 01:04:24.125
And then we do, I've got I've got a I've got a directory directory listings of all the medical marijuana prescribers in New York,

1021
01:04:25.305 --> 01:04:27.325
New Jersey, Florida, and Maryland.

1022
01:04:27.670 --> 01:04:28.170
K.

1023
01:04:29.030 --> 01:04:32.070
So I you know, I I'd like there you go. I'd like to,

1024
01:04:33.750 --> 01:04:35.210
I'd like to be able to,

1025
01:04:35.750 --> 01:04:38.010
have ads show up, you know,

1026
01:04:38.550 --> 01:04:39.530
state by state.

1027
01:04:40.185 --> 01:04:40.685
So

1028
01:04:41.625 --> 01:04:45.225
so what you can do, it's a little bit of a manual process right now.

1029
01:04:45.225 --> 01:04:47.705
By the way, that's another thing on our feature request list.

1030
01:04:47.705 --> 01:04:52.525
It's a little down on the list, but it's it's still there being able to target ads both by category

1031
01:04:52.830 --> 01:04:54.290
and by location.

1032
01:04:55.390 --> 01:05:00.450
What I would recommend doing, and I know that they've they've done this, and this would be a customization,

1033
01:05:00.910 --> 01:05:02.690
but it's a very straightforward one.

1034
01:05:03.230 --> 01:05:07.570
In this case, I would recommend going to our marketplace. I'll put a link here in the chat.

1035
01:05:08.795 --> 01:05:09.295
And

1036
01:05:09.995 --> 01:05:13.535
Okay. Thanks. What what they'll do is they'll create a custom widget for you.

1037
01:05:14.795 --> 01:05:17.935
And, basically, the widget will say, like, if New York,

1038
01:05:18.235 --> 01:05:22.655
show this ad, if Florida, show this ad, or you can even go by ZIP code.

1039
01:05:23.240 --> 01:05:30.059
And then they'll they'll have that widget on the sidebar, and then it'll that those if then statements will do all the magic for you.

1040
01:05:32.119 --> 01:05:32.619
Okay.

1041
01:05:34.680 --> 01:05:35.480
Now where would I,

1042
01:05:36.040 --> 01:05:36.940
get that customization?

1043
01:05:37.505 --> 01:05:40.625
So I I put a I put a link in the chat of the GoToWebinar chat.

1044
01:05:40.625 --> 01:05:44.405
So what you wanna do is go to marketplace.brilliantdirectories.com.

1045
01:05:45.025 --> 01:05:45.525
Okay.

1046
01:05:47.505 --> 01:05:50.805
And, basically, you wanna show if then statements to show

1047
01:05:51.300 --> 01:05:56.360
your banners or any text. You know, it might not be a banner. It could just be supportive text,

1048
01:05:56.980 --> 01:05:57.800
for a location.

1049
01:05:58.100 --> 01:06:01.860
That should be, pretty straightforward for any of the developers here in the,

1050
01:06:03.620 --> 01:06:04.120
marketplace.

1051
01:06:05.860 --> 01:06:06.360
Okay.

1052
01:06:07.115 --> 01:06:07.934
Not complicated at all.

1053
01:06:09.275 --> 01:06:09.775
Cool.

1054
01:06:10.474 --> 01:06:14.395
Alright? That's really good. Thank you. Yeah. I know I know how valuable that'll be.

1055
01:06:14.395 --> 01:06:25.000
And once we create an interface for that in the admin, it's just gonna give, again, more revenue opportunities because now you can sell, you know, targeted ad space to to different advertisers.

1056
01:06:25.700 --> 01:06:27.160
Right. Right. Because yeah. And

1057
01:06:29.060 --> 01:06:30.680
and, yeah, that that that's perfect.

1058
01:06:31.300 --> 01:06:39.515
What I like to do with those types of customizations when you're starting out, the geo targeted, banners, for example, and you're like, well, I don't know if I wanna invest necessarily on getting this done right away.

1059
01:06:40.055 --> 01:06:44.155
You can always go to make your first banner sale, the first advertisement

1060
01:06:44.615 --> 01:06:48.715
sale, get a proof of concept that it's a good product to sell to your potential members.

1061
01:06:48.990 --> 01:06:51.810
Tell that person it's geotargeted, meaning tell that person,

1062
01:06:52.110 --> 01:06:57.090
anybody in their area are gonna see their banner because everybody on the website is gonna see their banner.

1063
01:06:57.230 --> 01:06:59.090
Test the concept. Test the pitch.

1064
01:07:00.110 --> 01:07:03.470
Get figure out the the sweets the sweet spot in terms of pricing.

1065
01:07:03.470 --> 01:07:09.555
And And then with the money you've generated, just reinvest it in be able to expand that service and start geo care coding those banners.

1066
01:07:10.095 --> 01:07:11.395
What Jason just said,

1067
01:07:11.695 --> 01:07:21.690
not waiting for all the functionality to be there to start selling and start selling today and start generating money today is a faster path to success than waiting for all the bells and whistles to be there.

1068
01:07:21.690 --> 01:07:27.310
So I would I would definitely take that approach in in this instance and and try to sell the first banner.

1069
01:07:27.450 --> 01:07:32.305
Get out there. Get on the get on the phone. Understand the scripts. Understand the rebuttals,

1070
01:07:32.685 --> 01:07:40.545
and and get good at that, instead of waiting for all this functionality to be there that you're looking to implement, which just distracts you from from being able to generate money.

1071
01:07:41.005 --> 01:07:43.515
I like that. I like that, Pat. So yeah.

1072
01:07:43.820 --> 01:07:47.360
Generate some money first and then reinvest that into a customization

1073
01:07:47.980 --> 01:07:50.240
once you have somewhat of a proof of concept

1074
01:07:50.540 --> 01:07:53.200
rather than just experimenting with your investments.

1075
01:07:53.420 --> 01:07:56.960
So really, really, really good suggestion there, Pat.

1076
01:07:57.525 --> 01:08:03.365
Like, I have a lot of people that say I wanted to have featured member geocoded on the home page, and and I'm doing consulting call in there.

1077
01:08:03.365 --> 01:08:07.845
Should I invest in that? And I ask, have you sold one yet? Have you tried to sell one yet?

1078
01:08:07.845 --> 01:08:10.345
Have you sold sales package together?

1079
01:08:10.850 --> 01:08:14.610
Do you have anything to present? Right now if I wanna buy one, what can you tell me?

1080
01:08:14.610 --> 01:08:17.810
What's included? What are the benefits? And none of that is figured out yet.

1081
01:08:17.810 --> 01:08:20.470
They're focused on the technology side of things,

1082
01:08:21.090 --> 01:08:23.010
and that is not what they should be focused on.

1083
01:08:23.010 --> 01:08:39.970
If they're focused on the pitch, the sales package that they get, what they email the customer, what they say in terms of a script on the phone, what additional benefits they get, if they if they focus on that, they'll feel confident to actually pick up the phone and actually make that pitch to a member and try to sell them on that.

1084
01:08:39.970 --> 01:08:49.090
And I guarantee you, when you sell that first featured member on your home page and they gave you $200 or $400 or however much the amount is, you say, oh my goodness.

1085
01:08:49.090 --> 01:08:52.130
I'm so pumped. I'm gonna take that $200 that I just made.

1086
01:08:52.130 --> 01:08:54.290
I'm gonna reinvest it to geocode it by members.

1087
01:08:54.290 --> 01:08:56.675
But But at least I know I'm investing in the right places.

1088
01:08:57.295 --> 01:09:00.415
And then people get really excited to know, you're right. You're right.

1089
01:09:00.415 --> 01:09:04.335
I should be focused on the sales side of my business. This is a business after all.

1090
01:09:04.335 --> 01:09:08.760
And if I can make a couple sales, the motivation is gonna be through the roof to keep this thing going.

1091
01:09:10.119 --> 01:09:12.460
Very true. Very, very, very true.

1092
01:09:12.840 --> 01:09:15.639
I think that's a good theme. You know, every webinar ends up having a theme.

1093
01:09:15.639 --> 01:09:20.699
Either we talk about categories or we get deep in the code. This one has been a lot about,

1094
01:09:21.025 --> 01:09:31.025
you know, the presentation of your site and how to get it out to the get it out to the world quicker rather than focusing on all the little technical things and the functionality of your site.

1095
01:09:31.025 --> 01:09:34.965
So I really like the topics that we've covered in this, webinar so far.

1096
01:09:35.660 --> 01:09:37.500
Alright. We're gonna keep the party going.

1097
01:09:37.500 --> 01:09:42.140
I'm trying to unmute you, Charlie, but your microphone oh, Charlie. I've unmuted your mic.

1098
01:09:42.140 --> 01:09:43.280
Are you with us there?

1099
01:09:44.140 --> 01:09:47.439
Hi. Can you hear us? We can hear you. Who are you there with, Charlie?

1100
01:09:48.304 --> 01:09:52.484
It's myself and Cecilia. Alright. Hi there. Hey, Cecilia. Welcome to the webinar.

1101
01:09:53.024 --> 01:09:57.364
Thank you. Thank you. Good thing we got all the, technical difficulties out of the way.

1102
01:09:57.824 --> 01:09:59.685
So what's your question for us today?

1103
01:10:01.610 --> 01:10:02.910
The search. So

1104
01:10:03.770 --> 01:10:06.430
we, we have, I guess, a couple questions.

1105
01:10:08.090 --> 01:10:11.630
What was the first one? Go ahead and talk. Yeah. So the first one is the search functionality.

1106
01:10:11.850 --> 01:10:13.630
If you go to our, website

1107
01:10:14.010 --> 01:10:20.965
our directory. Sorry. What is it? So it's directoryforcontractors.0rg.

1108
01:10:21.665 --> 01:10:22.885
Wait a minute.

1109
01:10:24.065 --> 01:10:25.205
You you guys

1110
01:10:26.705 --> 01:10:27.605
have been

1111
01:10:28.219 --> 01:10:33.020
with Brilliant Directories for quite some time now. Correct? Yes. Yes. We have.

1112
01:10:33.020 --> 01:10:37.980
You you guys are are probably one of the originals from back in 02/2010,

1113
01:10:37.980 --> 01:10:38.880
'2 thousand '11.

1114
01:10:39.500 --> 01:10:40.000
Yes.

1115
01:10:40.695 --> 01:10:47.275
Well, I'm really, really I feel honored that you guys are are on this call and also with still with Brilliant Directories.

1116
01:10:47.335 --> 01:10:48.075
That's awesome.

1117
01:10:49.015 --> 01:10:49.755
Thank you.

1118
01:10:50.215 --> 01:10:52.935
So go ahead and and let us know about your question. We'll see.

1119
01:10:52.935 --> 01:10:58.170
Hopefully, we can get, some answers for you. Okay. So the first thing is on

1120
01:10:59.190 --> 01:11:02.949
on this, form On the lead form? Yeah. On the lead form.

1121
01:11:02.949 --> 01:11:07.770
Do you think that this is a good format for us? We're kinda struggling with this a bit.

1122
01:11:08.389 --> 01:11:08.889
And

1123
01:11:10.065 --> 01:11:10.965
even though we've

1124
01:11:11.345 --> 01:11:17.045
been with Brilliant for quite a while, we have not launched the site until now.

1125
01:11:17.505 --> 01:11:18.725
So we are definitely

1126
01:11:19.025 --> 01:11:25.045
struggling with Okay. How this page should look in the lead form. So if you can give us your input.

1127
01:11:25.480 --> 01:11:25.880
Sure.

1128
01:11:25.880 --> 01:11:30.540
As I recall, you guys had, like, another aspect of your business, right, that you worked with the contractors?

1129
01:11:31.719 --> 01:11:36.040
Yes. We do classes, and we do safety and risk management. Okay. Great. Great.

1130
01:11:36.040 --> 01:11:38.460
So now you're trying to get into the to the directory

1131
01:11:38.920 --> 01:11:40.185
a little bit more. So,

1132
01:11:41.065 --> 01:11:44.425
so let's talk about contractors first. There's a lot of websites out there.

1133
01:11:44.425 --> 01:11:46.045
Angie's List, HomeAdvisor

1134
01:11:46.745 --> 01:11:51.485
HomeAdvisor. Thumb Thumbtack. You know, Thumbtack was an up and coming site, and now it's a major

1135
01:11:51.785 --> 01:11:55.730
player. These are all sites where people go to get quotes

1136
01:11:56.270 --> 01:11:58.930
for contractors, plumbers, you know, contractors and

1137
01:11:59.310 --> 01:12:01.330
individual, home and business repair,

1138
01:12:01.870 --> 01:12:02.370
things.

1139
01:12:04.030 --> 01:12:05.010
So, contractors,

1140
01:12:05.790 --> 01:12:07.330
actually, you know, they're

1141
01:12:08.705 --> 01:12:14.485
they're a little bit more they're not just plumbers, for example. Contractors do lot more than

1142
01:12:15.105 --> 01:12:17.265
than just, like, one task. Right?

1143
01:12:17.265 --> 01:12:21.365
A contractor could do your roofing and your plumbing, and and then they would hire subcontractors

1144
01:12:21.825 --> 01:12:23.525
under them and and things like that.

1145
01:12:24.510 --> 01:12:25.010
Mhmm.

1146
01:12:26.670 --> 01:12:31.389
So what we wanna do when we're creating a a basically a lead gen site,

1147
01:12:32.030 --> 01:12:34.929
let me get let me go back to this moving quote site.

1148
01:12:39.705 --> 01:12:41.405
Directory for contractors.

1149
01:12:41.705 --> 01:12:47.304
What I would like to do first is make a nice larger title for you that kind of Okay.

1150
01:12:47.385 --> 01:12:50.925
Tells the user a little bit more about what they should do with the form

1151
01:12:51.304 --> 01:12:54.844
below, and then we will, we can talk about the form

1152
01:12:55.280 --> 01:12:59.140
itself. Let me just get let me just get the code to center this.

1153
01:13:02.400 --> 01:13:04.020
And a lot of people create,

1154
01:13:04.719 --> 01:13:05.780
you know, sites

1155
01:13:06.080 --> 01:13:07.380
for to find

1156
01:13:07.760 --> 01:13:10.935
contractors, but also in specific regions and things like that.

1157
01:13:11.655 --> 01:13:16.795
Let me just center this, and then we'll come up with the text, and then we'll look at the form itself.

1158
01:13:17.655 --> 01:13:21.195
Mhmm. Yeah. One of the considerations that we had with the form

1159
01:13:21.895 --> 01:13:22.715
was that

1160
01:13:23.015 --> 01:13:24.235
we took the labels

1161
01:13:24.820 --> 01:13:26.440
off of the actual form

1162
01:13:26.900 --> 01:13:28.040
because the

1163
01:13:28.660 --> 01:13:29.320
the information

1164
01:13:29.700 --> 01:13:34.040
requested is basically it's in the field, you know, grayed out in the field itself.

1165
01:13:35.220 --> 01:13:38.600
Yes. It also saves a lot of looks very compressed.

1166
01:13:39.295 --> 01:13:39.795
Right.

1167
01:13:40.574 --> 01:13:43.635
It does it does well, it does save a lot of space.

1168
01:13:43.695 --> 01:13:50.114
I would recommend a few things for you is before you put name and email, I would put information about

1169
01:13:50.494 --> 01:13:51.780
what they need first.

1170
01:13:52.099 --> 01:13:58.739
So you get them to talk about what they need, and then underneath that is where they put their name and email and phone number.

1171
01:13:58.739 --> 01:14:03.880
Because I'll show you on this moving site, you know, it's the first question is where are you moving from?

1172
01:14:04.545 --> 01:14:07.825
You know, it's not, you know, what's your name and email address.

1173
01:14:07.825 --> 01:14:11.125
So you get them talking about their project a little bit more.

1174
01:14:11.425 --> 01:14:12.165
So so

1175
01:14:12.545 --> 01:14:13.765
first, let's let's

1176
01:14:14.465 --> 01:14:14.965
get

1177
01:14:15.585 --> 01:14:19.350
free are they getting free quotes from contractors? Is that what they're getting?

1178
01:14:20.550 --> 01:14:21.610
Yes. Correct.

1179
01:14:23.590 --> 01:14:28.250
Free quotes. And then for contractors, you want someone who's qualified. Right?

1180
01:14:30.230 --> 01:14:30.730
Right.

1181
01:14:31.430 --> 01:14:32.650
Qualified, local.

1182
01:14:37.355 --> 01:14:40.895
Okay. So let's say, get free quotes from qualified

1183
01:14:41.275 --> 01:14:42.495
local contractors,

1184
01:14:43.035 --> 01:14:47.455
and then we'll we'll see if we wanna keep the the now. Let me just save the changes here.

1185
01:14:47.675 --> 01:14:49.295
Another problem I'm seeing

1186
01:14:49.730 --> 01:14:54.150
is you see that your photo that you're using is a rectangular in nature?

1187
01:14:54.770 --> 01:14:55.730
Uh-huh. Right.

1188
01:14:56.450 --> 01:14:58.390
When people are using the lead form,

1189
01:14:59.570 --> 01:15:03.490
it actually normally, the you'd stop, like, right around here.

1190
01:15:03.490 --> 01:15:07.244
But because you're using the lead form, it is actually more of a square

1191
01:15:07.784 --> 01:15:08.284
image,

1192
01:15:09.385 --> 01:15:10.905
that's being utilized here.

1193
01:15:10.905 --> 01:15:15.724
So I'm not gonna do it for you now, but I would recommend using a larger square image,

1194
01:15:16.105 --> 01:15:18.125
in because it's stretching the

1195
01:15:18.590 --> 01:15:21.090
it's pixelating and stretching this rectangle,

1196
01:15:21.949 --> 01:15:23.090
to fit the space.

1197
01:15:24.349 --> 01:15:27.650
Right. Okay. Let me just save the changes here.

1198
01:15:32.034 --> 01:15:34.135
I do like that you're using a nice,

1199
01:15:34.514 --> 01:15:35.815
smiley face there.

1200
01:15:37.715 --> 01:15:39.574
Let me increase the size of this.

1201
01:15:43.630 --> 01:15:45.970
Let's see what's gonna be a good size here.

1202
01:15:47.070 --> 01:15:50.050
Okay. It looks like a thirty four would be a good size.

1203
01:15:51.070 --> 01:15:55.330
And then this is part of the form. I think we can get rid of this

1204
01:15:56.245 --> 01:15:59.065
part here. Let me just see real quick.

1205
01:15:59.605 --> 01:16:01.625
So we were gonna do what size?

1206
01:16:02.645 --> 01:16:03.545
Thirty four.

1207
01:16:05.925 --> 01:16:07.545
And that is over here,

1208
01:16:07.925 --> 01:16:09.145
subtitle size.

1209
01:16:11.880 --> 01:16:14.700
And then I'm gonna go to your form with you.

1210
01:16:15.240 --> 01:16:17.260
So we're gonna go to the form manager,

1211
01:16:19.080 --> 01:16:21.340
and it's the get matched form.

1212
01:16:25.625 --> 01:16:32.665
And, you know, instead of, like, find a local contractor, I would say tell us about your project even if we if we were gonna keep something here.

1213
01:16:32.665 --> 01:16:33.804
So why don't we

1214
01:16:34.440 --> 01:16:35.900
why don't we do that, actually?

1215
01:16:39.480 --> 01:16:42.219
I think that's coming from from here.

1216
01:16:42.920 --> 01:16:46.380
I'm just gonna put this here, tell us about your

1217
01:16:47.000 --> 01:16:47.500
project.

1218
01:16:48.280 --> 01:16:49.420
And let me see.

1219
01:16:49.945 --> 01:16:53.245
Let me save that. Let me make sure I'm editing the right thing first.

1220
01:16:57.225 --> 01:17:00.365
Yep. And let's make it nice for you as well.

1221
01:17:04.929 --> 01:17:06.389
So we're gonna make an

1222
01:17:07.489 --> 01:17:08.230
h two,

1223
01:17:10.050 --> 01:17:12.070
and we'll put this okay. So now,

1224
01:17:13.170 --> 01:17:15.510
let's move the name and email

1225
01:17:16.690 --> 01:17:18.150
and that stuff below

1226
01:17:19.355 --> 01:17:20.335
the other stuff.

1227
01:17:20.875 --> 01:17:22.655
So we'll we'll put that,

1228
01:17:24.795 --> 01:17:26.735
let's see, right under the message.

1229
01:17:27.275 --> 01:17:30.335
Oh, you have time frame as well. That's a good one.

1230
01:17:34.240 --> 01:17:36.260
So I'm just gonna move a few of these down.

1231
01:17:36.640 --> 01:17:40.900
So this is the form. If if people are watching, this is the form people fill out,

1232
01:17:41.680 --> 01:17:42.480
the lead form.

1233
01:17:42.480 --> 01:17:48.435
You have different types of forms on your site, but it's super easy to drag and drop certain things up and down.

1234
01:17:48.895 --> 01:17:50.755
So we're gonna put the phone number,

1235
01:17:52.415 --> 01:17:55.395
and the last one was the location.

1236
01:17:57.535 --> 01:18:00.755
I think location is is a good one to keep up there,

1237
01:18:01.280 --> 01:18:05.220
you know, where are you located. So let's keep that one at the top, actually.

1238
01:18:06.960 --> 01:18:10.020
And let me just save the changes and see how it's looking now.

1239
01:18:15.614 --> 01:18:16.114
Okay.

1240
01:18:16.895 --> 01:18:20.275
So let me make this text white since it's

1241
01:18:21.534 --> 01:18:22.755
supposed to be white.

1242
01:18:28.409 --> 01:18:29.070
And then

1243
01:18:30.250 --> 01:18:33.869
and then I'm gonna leave it at that, and I'm just gonna explain some of the, like,

1244
01:18:34.329 --> 01:18:37.230
the psychology behind what to do with these forms.

1245
01:18:38.489 --> 01:18:38.989
Mhmm.

1246
01:18:39.825 --> 01:18:40.805
Let's see here.

1247
01:18:45.585 --> 01:18:48.725
I think a little smaller here would be good. Oh,

1248
01:18:50.145 --> 01:18:50.645
okay.

1249
01:18:51.585 --> 01:18:53.045
Let me just copy this.

1250
01:19:04.599 --> 01:19:07.099
And I'm gonna create one more field.

1251
01:19:07.560 --> 01:19:10.060
So this is where they tell us about your project.

1252
01:19:10.865 --> 01:19:12.565
And then the next one is,

1253
01:19:13.825 --> 01:19:18.085
how can we reach? I'm gonna put how can we reach you, and they're gonna put name, email,

1254
01:19:18.385 --> 01:19:19.445
and phone number.

1255
01:19:20.785 --> 01:19:23.765
So let's do that also. I'm gonna create a new field.

1256
01:19:24.300 --> 01:19:26.080
It's gonna be custom HTML.

1257
01:19:27.740 --> 01:19:28.780
I'll just call it,

1258
01:19:29.660 --> 01:19:30.960
lead reach.

1259
01:19:33.340 --> 01:19:35.760
And I'm gonna say, how can we reach you?

1260
01:19:42.595 --> 01:19:45.015
And I'm gonna put it right above the first name.

1261
01:19:48.675 --> 01:19:50.135
And we'll save the changes.

1262
01:19:54.800 --> 01:19:55.300
And

1263
01:19:57.680 --> 01:19:58.980
let's refresh this.

1264
01:20:00.080 --> 01:20:04.580
What I would recommend is this time frame. You have it as radio buttons.

1265
01:20:04.720 --> 01:20:06.340
I would just make it a checkbox.

1266
01:20:09.495 --> 01:20:11.195
I would just make it a checkbox

1267
01:20:11.895 --> 01:20:12.395
because,

1268
01:20:14.055 --> 01:20:17.835
it'll it'll save some space in the form as well. It's taking up a lot

1269
01:20:18.215 --> 01:20:20.475
like this. Do you you guys okay with that?

1270
01:20:21.095 --> 01:20:26.430
Yeah. K. Can you help us do that? Yeah. So that one's pretty easy. You have the budget,

1271
01:20:27.530 --> 01:20:31.070
and then you have time frame. You have it as a radio select.

1272
01:20:31.290 --> 01:20:34.110
I'm gonna change that to a drop down select.

1273
01:20:34.330 --> 01:20:38.865
And you have it nicely zero to three and maybe we can move that up a little bit

1274
01:20:39.825 --> 01:20:40.885
under budget.

1275
01:20:41.985 --> 01:20:44.465
Sure. Yeah. And instead of time frame

1276
01:20:45.665 --> 01:20:48.225
oh, well, now that it's a drop down, so we say,

1277
01:20:50.065 --> 01:20:50.565
when

1278
01:20:51.505 --> 01:20:53.285
when are you starting?

1279
01:20:55.200 --> 01:21:02.020
So and then they would so instead of just time time frame you know, I know what it means, but now it's a little more specific.

1280
01:21:03.040 --> 01:21:05.540
And Okay. Let's look at this form now.

1281
01:21:09.855 --> 01:21:12.435
And I just wanna do one more thing for you.

1282
01:21:20.790 --> 01:21:21.290
There

1283
01:21:21.777 --> 01:21:22.277
we

1284
01:21:22.763 --> 01:21:23.263
go.

1285
01:21:23.750 --> 01:21:27.930
Just wanna update the font size here, and then we'll go and talk about the psychology

1286
01:21:28.470 --> 01:21:31.050
of why these these are set up like this now.

1287
01:21:32.135 --> 01:21:34.875
And then I wanna recommend one more thing for you

1288
01:21:36.455 --> 01:21:41.495
and for everyone about if you guys sometimes these forms work better when they're in steps.

1289
01:21:41.495 --> 01:21:43.995
Like, step one is you put your project information.

1290
01:21:44.775 --> 01:21:46.750
This Says I wanna save for some reason.

1291
01:21:49.210 --> 01:21:51.290
That was exactly what I was gonna recommend.

1292
01:21:53.370 --> 01:21:53.610
The

1293
01:21:54.170 --> 01:21:55.150
people are hesitant

1294
01:21:55.530 --> 01:21:58.330
to fill out a long form because it seems like a process.

1295
01:21:58.330 --> 01:22:00.935
Like, I need to give them, usually, the phone number,

1296
01:22:01.475 --> 01:22:05.815
and details of the job and things like that is on a second step of a form

1297
01:22:06.115 --> 01:22:10.595
because people are more inclined to start the process and give you their email address. Yeah.

1298
01:22:10.595 --> 01:22:12.995
At the very least, capture their their email address.

1299
01:22:12.995 --> 01:22:16.650
And if for any reason they don't finish the second step of a form,

1300
01:22:16.950 --> 01:22:22.570
then you still have that that that content, and you could reach out to them at a later time and and nurture that,

1301
01:22:23.030 --> 01:22:24.810
potentially that came to the site.

1302
01:22:25.430 --> 01:22:25.930
Okay.

1303
01:22:27.155 --> 01:22:30.695
So so what I'll do is I'll just leave it leave it at this for right now,

1304
01:22:31.155 --> 01:22:31.655
and

1305
01:22:31.955 --> 01:22:35.075
I'll show you The next is a lot better. It looks a lot better.

1306
01:22:35.075 --> 01:22:38.055
And although it would be better to have it in steps,

1307
01:22:38.594 --> 01:22:42.455
separating them with titles works just as well also.

1308
01:22:43.500 --> 01:22:47.920
So in this play in this case, they're telling you about the project. They're excited here.

1309
01:22:48.300 --> 01:22:52.480
And then over here, how can we reach you? It's still super nice and friendly.

1310
01:22:52.620 --> 01:22:55.040
It is a long form, but it is separated,

1311
01:22:55.855 --> 01:22:57.155
into different steps.

1312
01:22:57.935 --> 01:23:02.115
It's a bite. It's chewing the elephant and not in one bite. Right? Exactly.

1313
01:23:02.255 --> 01:23:06.355
If you really wanted to make it a little more simple, you could put the number one here,

1314
01:23:06.815 --> 01:23:10.435
like number one, and get rid of the center, and and then you can,

1315
01:23:11.080 --> 01:23:13.980
you know, tell us about your project. And then number two

1316
01:23:14.680 --> 01:23:16.220
is how we can help you.

1317
01:23:16.680 --> 01:23:21.720
And, again, the psychology of these forms is you just wanna try to make it easier,

1318
01:23:23.465 --> 01:23:24.845
for for the person

1319
01:23:25.305 --> 01:23:29.885
there we go. For the person who's filling it out. And seeing one,

1320
01:23:30.345 --> 01:23:35.065
two, and then, you know, three, submit and then you can change the submit to something else.

1321
01:23:35.065 --> 01:23:40.800
So I'm gonna leave it like this for you guys, but hopefully, everyone can learn a little bit about how to make their lead forms,

1322
01:23:41.660 --> 01:23:44.560
a little easier for the for the user to wanna digest.

1323
01:23:46.700 --> 01:23:49.660
K. Alright. Good luck, guys. Hope to see you in the next webinar.

1324
01:23:49.660 --> 01:23:54.395
We can kinda review where you took this form and what you've done with it. Alright. Alright?

1325
01:23:54.615 --> 01:23:55.015
Alright, guys.

1326
01:23:55.015 --> 01:23:58.775
Well, nice to hear from you, and and glad to see that you guys are are starting to work on your site.

1327
01:23:58.775 --> 01:24:03.710
Thanks for joining us. Alright, guys. I think that'll that'll that'll end it for us today.

1328
01:24:03.930 --> 01:24:07.290
Just do a little bit of recap with you, the deal of the week.

1329
01:24:07.290 --> 01:24:17.594
If you're not a VIP add ons club member, today is the best time because the price has already gone up, and this will be, basically the best price our webinar attendees can get it for.

1330
01:24:18.375 --> 01:24:21.995
And you'll also get any future add ons that we're launching,

1331
01:24:22.775 --> 01:24:23.275
soon.

1332
01:24:24.215 --> 01:24:29.675
The recommended reading was good to great. This was actually comes from Patrick's recommendation,

1333
01:24:30.420 --> 01:24:36.440
and it'll kind of get you in touch with the reality of your company and your idea and

1334
01:24:37.060 --> 01:24:43.080
how to take your idea and even if you need to pivot your idea so that you're always making progress

1335
01:24:43.380 --> 01:24:44.520
with your business.

1336
01:24:45.574 --> 01:24:50.875
We announced some new releases, the deep keyword search, the linkable website address fields.

1337
01:24:51.175 --> 01:24:54.395
Everyone is excited for the new transactions history page.

1338
01:24:54.534 --> 01:24:59.755
And for you, Lisa, we really hope to get that, coupon codes working on the upgrade pages

1339
01:25:00.130 --> 01:25:00.870
as well

1340
01:25:01.170 --> 01:25:03.570
as, the geocoding for banner ads.

1341
01:25:03.570 --> 01:25:08.530
Anything related to you guys generating more revenue is stuff that we want to focus on.

1342
01:25:08.530 --> 01:25:13.510
So thank you very much for your questions today. It was a two hour event today.

1343
01:25:14.075 --> 01:25:19.695
Lastly, if you're not part of our LinkedIn group, you can go to brilliantdirectories.com/linkedin,

1344
01:25:19.835 --> 01:25:21.615
and we can continue the conversation

1345
01:25:21.995 --> 01:25:26.795
there. So hope to catch you guys in two weeks. Two weeks is the next webinar Wednesday.

1346
01:25:26.795 --> 01:25:28.635
Not next week, but in two weeks.

1347
01:25:28.635 --> 01:25:32.467
And And we'll catch you in the next webinar and hope to have just as many awesome questions

1348
01:25:32.927 --> 01:25:35.347
that time as well. So have a great week, guys.