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Alright. We'll jump right into today. We have a lot

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to cover. If this is your first time joining webinar Wednesdays,

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welcome.

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My name is Jason, one of the cofounders here of Brilliant Directories, and we're lucky to have Patrick and Gabe joining us in the webinar today.

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Patrick is the brand manager and strategist here at Brilliant Directories, and Gabe is awesome

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at, providing customer delight and support. So we have them both in the webinar today.

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Thanks for joining us, guys. Always great to be here. Thanks, Jason. Hi there everybody.

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Happy to be here.

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And I always recommend joining our free LinkedIn marketing,

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network.

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You can go to brilliantdirectories.com/linkedin.

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If we're unable to get to your questions in the webinar, it's a great place to carry and continue the conversation.

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You can contribute to discussions, start your own discussions, ask questions from fellow directory owners,

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about marketing strategy and how to best utilize your, Brilliant Directories website.

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So you can go to brilliantdirectories.com/linkedin.

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And as long as you're logged into your LinkedIn account, you should have no problem joining that group.

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And for the first timers,

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thank you for joining us. We do webinar Wednesdays about every,

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two weeks, and the goal here is to help you get the most out of your

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Brilliant Directories

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website. You can ask any question from setting up your website,

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marketing your website, how to

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acquire members, how to generate revenue.

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All questions are fair game, and we'll do our best to answer them for you.

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If we don't know the answer, we might provide you a resource where you probably could find the answer for

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your question. But we have

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not only answered a lot of questions, but a lot of the feedback that we've received through webinar Wednesdays have actually helped us,

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add new features into the Brilliant Directories platform. So it really is a two way street.

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We get a lot out of the types of questions and requests you have in webinar Wednesdays,

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and we've also answered thousands of questions.

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So it's really a win win win situation for everyone here.

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Last week and we're actually gonna run this contest again because it was so good, and and I really love it.

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We have some design champions. We asked you to share the custom

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color design that you created

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for your website.

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And Jeff Finley and James Douglas, if you guys are in the webinar, we've already added $200

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of credits

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to your Brilliant Directories account. And to show everyone what we're referring to here,

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You guys may be familiar with the design settings

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in your admin,

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where you can customize

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lots of different aspects of your site from the footer to the header.

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And we do have premade color sets, which are a great starting point.

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And when you customize it, you're basically creating your own

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color set. And we've turned two new ones this week. We did about four last week, last webinar.

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So we have

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dark raspberry.

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That's, courtesy of James Douglas,

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and it looks a little something like this. You got a little raspberry, a little dark.

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So we came up with a lot of berry colors here.

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And really like Jeff's here. Jeff's in Australia.

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We call this Spacey Orange.

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That was a contribution of Pat for the naming on this one, and it does look a little

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Spacey with the purple. And it's orange. And these are really good color sets,

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that we thought were very unique. These are the ones that were,

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added the previous webinar, cool waves, midnight beach,

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playground, and I really like peaceful

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purple.

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So,

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you guys got $200 of, BD credits added to your accounts. We'll send you,

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an email just to confirm that. You can use that towards new websites, add ons, the VIP add ons club,

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training sessions, and so on.

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And if you haven't shared your site yet, we're gonna run the contest.

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I think this will be the last time we do this one, where you can share your site's design.

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We're looking for unique color designs.

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So you can email a link of your site

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to design@brilliantdirectories.com.

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We'll select the winning designs and add them to our premade color sets.

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You don't have to worry about the content of your site. We're not,

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it's not about your industry or or,

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you know, the the type of site that you are.

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We're only interested in the colors of your site, so you don't have anything to worry there.

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And the winners, will win $200

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in credits that you can apply

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to new purchases. So feel free to email design@brilliantdirectories.com.

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Just include a link to your website, and we'll announce the winners in the next webinar.

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Alright. And in the last webinar, we did have an announcement. I did have an injury. I

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I tore a ligament in my left ankle playing tennis, and that caused me to, fall on my elbow.

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And I also fractured,

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in my forearm,

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hairline fracture, thankfully, but multiple,

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in my right forearm. But I am getting better. I've been able to work a lot more the last two weeks.

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So very happy about that. And we did a fun promotion.

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This was really cool because we actually created the promotion,

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on the webinar,

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to so to celebrate the recovery.

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We're going to have a promo code happy elbow,

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but it's only for the first five people who use it to get 75%

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off anything on the Brilliant Directories website. So let's go ahead and

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create that promo code together.

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And this is using the easy coupon codes add on.

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We're gonna create a coupon code here.

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It's going to be happy

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elbow,

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and it's a percent discount of 75%.

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And this is the important part is the maximum uses. We're gonna set it to five,

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and we'll save that.

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I expect this last webinar was it was done, before the webinar was over, and we'll save that coupon code.

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And now it's out there for you guys to use.

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So you can use it on new sites, VIP add ons club, whatever you want, but it's only for the first five orders.

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So,

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I'm getting better. We can all celebrate.

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Alright. And last in last webinar, we had Patrick's tip of the week.

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This is a more general tip. Patrick and I actually collaborated on this, together,

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and we wanted to cover why it's important that your website

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appears like a credible authority

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for the industry or the space, that you're serving. Even if you're just starting out.

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Because this is one of the biggest hurdles is you have an idea,

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but you're starting with a blank slate. So we wanted to give you some tips and ideas

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of types of content you can add to your site, so that it can appear credible

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even if you're just starting out.

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Pat, you wanna chime in here about

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just some general ideas about what what helps make a site look more credible?

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Yeah. Absolutely, Jason.

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What's important in in the end is for when the website visitor when they visit your homepage for the first time,

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do they understand what your website is about? Do they understand

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the messaging that you have on there so that they can say, yes.

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This is for me or I might stick around. I might find some interesting stuff on this website.

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And if and when they do click in different sections,

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will they see more than one post or two posts and so forth?

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So just make making sure that your website looks like it's been around

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even though you may have just recently started your particular venture.

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And and the flip side of that is

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how do you appear less credible?

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Yeah.

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Of course, the having a a coming soon page.

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Up. I know a lot of people love their coming soon pages,

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because they wanna collect emails.

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But the the sooner as as you know, there's a bit of a a sandbox or a parking lot for Google and SEO.

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So the sooner you go live with your domain, the sooner you start getting SEO value.

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So this so I I actually recommend not going on a coming soon page and connecting your domain as soon as you can unless, of course, you're going from, an older technology and upgrading to brilliant directories.

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I would understand in that particular situation, you're wanting to wait until the site is ready to to to move over to the new site.

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Having some poor, logos and images, of course,

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and having too much information.

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I see a lot of people launching their sites and streaming events and coupons and classifieds and products and jobs, and each streaming widget has two or three different

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posts inside of it. But it's too much information to digest, and it's too hard

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for the website visitor to understand

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what is this website about,

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why do I need to stay here, what's the benefit of browsing.

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Right.

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And also with too much information, you could just, there's no clear path or or call to action, and

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your website just comes off as disjointed,

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and therefore you can lack and lose some credibility

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because of that. But that's okay.

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This might be your first time making a website like this, so it's not your fault.

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And one of the common misconceptions

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is that, you know, you need to have thousands of members.

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And I've seen people get buy data lists of businesses, and it's it's not necessarily a bad idea, but they'll buy lists of of millions of business listings, and then they'll just throw them into the site.

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That's not necessarily good for Google or and it might not necessarily make the best experience for your members.

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You know, Pat really believes that it's better to have a few

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good genuine members added to the site, and some good meaningful content,

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rather than thousands of erroneous pages. So in in this case, it would be quality over quantity,

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is is the theory. And it's it's true.

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If the better quality of the content You know, visitors are savvy these days.

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People who are surfing the net, they they go to a lot of websites,

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and in a few seconds, they're quick to dismiss a website that just doesn't look like it has what they need.

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And and that could a lot of times

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be because it's poor quality content, even though you have a lot of quantity of it.

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A lot a lot of it.

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So how do you add credible content

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if you don't have any members to contribute content or you're just starting

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out. The simple answer

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is you can add the content yourself.

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The problem though is most of us are not editors, we're not blog writers,

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and coming up with content is is not only time consuming,

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it's it's an art and there's a skill to writing.

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People have made or have professions just around writing

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content. So,

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as a website owner, you know, you're here to either generate revenue,

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or serve your industry with good resources,

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but you might not have,

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your own resources and ability and finances to hire blog writers and content writers.

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So we're gonna show you a few simple ways to kind of think outside the box,

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and find ways to add good quality content to your site.

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And Pat, you wanna since this goes with that first first slide in this section, you wanna also cover this one here?

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What we wanna do here is we wanna put ourselves in the shoes of our website visitors.

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So we're gonna ask ourselves honest questions and say, if I was the website visitor,

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what type of content would be engaging to me?

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How can I structure that particular content?

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How can I have messaging that convinces them that, hey, if you are this person, if you are this persona,

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you have found a place that will provide you with quality content and a quality experience?

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And and we're gonna do an an exercise

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where we're gonna look at, some of your home pages

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and we're gonna analyze it together.

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And Jason and I are gonna try to help you come up with some ideas on some content strategies that you can utilize for your particular industry.

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And and hopefully, we'll be able to help you guys out. But to get started,

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I was I was thinking perhaps we can go to one of my websites and, Jason can can ask me some questions

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in terms of some some tricks that I leverage for my own for my own businesses.

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Absolutely.

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And, also, by the way, this this goes back to a survey we did, I think, two webinars ago right before I hurt my, elbow.

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The topic that was voted for was how to keep web visitors from leaving your website.

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And having a credible website directly ties, into that idea of how to how to keep visitors from leaving your website and having them click into your website.

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And this is one of Pat's websites here at Costa Rica,

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TESOL, and it's not necessarily a formal directory,

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like to search for lawyers or dentists or things like that.

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But your site, even if it's a directory, doesn't need to come across like that.

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It could come across as,

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more of a resource, and the directory could be, you know, the second the second priority of what your site's about.

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So, Pat, why don't you tell us a little bit about what we're actually looking at on this page and why it's important?

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Sure thing. So you can always get buried with content ideas.

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A lot of people think I need to write hundreds and hundreds of blog articles.

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I disagree with that especially as you're getting started.

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What you need to do is you need to write five great articles,

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and you really need to capture the attention of the people on your website.

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So, when we're go looking at other websites,

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I'd love to throw some article ideas that would captivate a website visitor and you could perhaps capture an email somewhere down down the line.

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So we'll definitely do that. So in this instance,

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my persona, the website visitor, is somebody that is thinking about becoming an English teacher and they would travel to Costa Rica to become,

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certified. So it's an accredited TEFL course.

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So I asked myself what articles can I write?

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If I am somebody that's never really looked into it and I'm just somewhat interested in the topic,

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what type of content can I write? So top 10 reasons they should get certified in Costa Rica.

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That's an article that would get a website visitor to

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want to engage.

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How they find jobs, which is their primary concern when moving to Costa Rica.

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Will I get a job after I take the course?

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Offering a guide, the ultimate guide to teaching English.

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So that's a lead magnet where I take them to an article where they can give us their email address

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in order to download that guide. So as you see, it's just five simple,

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articles and we use the article slider. It's one of the brilliant directories add ons

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that comes included in the add ons club.

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I find it very, very helpful because I can isolate these five articles.

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I can continue to add our our blog has over a hundred articles now, but these five articles stay isolated

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at the very top, which is what I want because festivals and fairs in Costa Rica, a weekend in Tortuguero, and so so forth, those articles, I don't want them at the top of my homepage because I have, like Jason said, seconds to engage them.

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If I make these the first articles they see, there's a high chance that they're going to leave my site.

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So again, the the the whole goal of this slider is to isolate them at the top.

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A couple of other things that we did, and and Jason calls it the the fast food model, which is to have a quick scalable way of adding content to your website.

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If you go into the graduate story section,

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we added both an alumni

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blogs section. And this is something that's very useful for all of the different industries,

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even if you're in a medical field or a tourism field.

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All the different industries have a lot of blogs

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that have been posted by third parties.

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So what you can do is you can go ahead and collect all of those blogs

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and you leverage one of the features such as classifieds,

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such as coupons, and you repurpose it. So this here is the, the classifieds

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feature and all that we did is we repurposed it and we're just sharing

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blogs that already exist by other people. So if you're a if you are a,

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a psychology web a directory to find psychologists,

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you can find renowned psychologists from around the web.

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You can find their blogs and their articles

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and you can go ahead and just share them with the public.

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So this is giving you page and pages of good content

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and you're

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associating yourself with people that are already big names in the industry.

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So that's a good little hack that you can use. So, Pat, you basically just

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posted,

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made a resource of blogs that of people who blog about this topic.

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And all all you did was write, like, a a paragraph about why their blog is is good good for people here.

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That's it. I wrote a small summary about the blog,

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and I redirect people to those other sites. So that's a good little, let's say the fast food model.

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So if you click on read full blog, it should redirect you in another window to their particular blog and then people can read about their experience.

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And this is making me more credible

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because people see, oh, wow. There's other people that are doing this. It's not necessarily

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a source from my website. But people will appreciate

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You know what else?

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And then if somebody favorites their blog, because you have the add to favorites feature here.

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Mhmm.

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They can they can just favorite all their favorite blogs and come here and then go to the person's blog.

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Oh, wow. I like yeah. That's good. So people can bookmark their favorites.

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So you're creating a resource out of existing content, basically.

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Exactly. And this strategy that we're looking at right now, the one that I think

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applies to most directories

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is this exact idea but videos.

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So what you do is if you're a home Yes. If you're a home if you're a home a home renovation

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directory to find a construction expert,

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then what you do at that point is you go look at how to videos,

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and your website visitors will

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appreciate the fact that you are going through the web, going on the Internet, finding the best resources,

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and you have a collection

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of quality videos on your particular website.

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Again, that's a great hack to populate an area of your website and to give you that credibility that you're looking for out of the gates.

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Yep. You can yeah. Well, there's the video feature that comes with every Brilliant Directories

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site, and you can

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create different categories and just start putting videos and add your own paragraph about why you think this video is is awesome.

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It could be for anything. It

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be for travel, cooking, lawyers,

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any industry really. And it's all existing content. So you

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And to to me, that's what I love is let's say you have a restaurant directory to look for restaurants.

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I can use Gordon Ramsey's face legally

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and embed it on my website. Write a description about his video.

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YouTube gives you the privilege and the and the rights, it's legal, to stream

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that particular video. It's it's part of their contracts.

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So you can literally

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have

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high end brands like you're looking at here, Walt Disney movies, Pixar movies

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on your website.

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And that just psych the psychology of it, of somebody that's coming from the web on your website.

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If it's a restaurant directory and I see Gordon Ramsey on the homepage,

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I'm not gonna connect all the dots. I'm just gonna instantly

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assume that there's some sort of association,

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and I'm immediately going to give you more credibility

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than I would if I didn't see that. So just pick quality quality content. That's all.

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I like that.

295
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And then you had another strategy here, which was a a little bit more engaging with your members, and it was

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a q and a for your existing members.

297
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That's correct. So instead of right. Yeah. I'm so I'm leveraging the member article feature.

298
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I'm and I'm and I'm not necessarily allowing my members access to it, and I renamed it q and a.

299
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So what we do is we you can email your members. So if it's dentists or veterinarians,

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you can email them a questionnaire.

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You can tell them that you'd like to feature them on your website.

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You can feature them on your homepage and give them this section.

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They'll they'll come they'll fill out your interview

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and then you go ahead and you just paste the answers of the particular interview that you had with them.

305
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So I find that another good strategy. Every single person on this webinar

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should be able to email their particular member base, ask them interesting questions for their particular industries,

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and go ahead and put that content on there. So again, your members are doing your job for you.

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It's one mass email, and you have an entire section

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filled with doctors or filled with dentists or filled with,

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attorneys or who whatever industry it is you're in.

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And that gives you instant credibility as well because people see, wow, these these veterinarians are contributing to this website.

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This must be a legit website.

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Look at this.

314
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This got 11 shares on Facebook, and it's probably because he felt he was featured on your site.

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He felt special, which he should,

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and he shared it with his friends and family, and that's advertising for your site.

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And all you did was send a questionnaire and then spin it into an article like this, which is basically just the questions

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and answers. We sent them we sent them a questionnaire.

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We asked them to send us three pictures so we could choose from the best pictures.

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We let them know in an email that they're featured on the website and exactly what you said.

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On our Facebook page, our social media page, the ones that have the most interactions

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are specifically these ones because their entire family and their friends and their their peers, they get excited to to read a featured article on an official website.

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So regardless of the industry you're in, that would be a good strategy to to to implement.

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One more thing, similar to the videos and linking to people who already blog on topics,

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is events in an industry.

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You can publish events that are going on in an industry, and now your site is,

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a beacon of information for events that are related to an industry.

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It could be finance, you know, whatever. It could be cooking.

329
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It could be medical,

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whatever.

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So all you have to do is find events that are already going on and publish them on your site.

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And again, events come with every Brilliant Directories

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website. So

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if you're a wine site, just publish all the wine events that are going on in the world.

335
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And now, you know, it's you just write a few sentences or paragraphs about why you think that, that's important for your users, and it's a lot better than writing,

336
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you know, fifth 2,000 word articles,

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when you don't have a content marketing team.

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And a website visitor, if you're honest with yourself, will much more appreciate you having a collection of useful,

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with web videos

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or interesting events that are within the industry that you're promoting

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than they would

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reading a 2,000 word article.

343
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That's right. Those those 2,000 word articles are great for search engine optimization.

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But if you're investing to bring traffic to your site and you're trying to convert visitors fast,

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you know, you could set up a bunch of content in the,

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with the strategies Pat and I are sharing, and your site could look like it's been online for years, with one week's work.

347
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So this is this is a way to jump start your site to appear credible while you're amping up other aspects,

348
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of your of your site. So what we'd like to do is,

349
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is to actually if you wanna share your site,

350
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I think we'll we'll

351
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check out about three people sites.

352
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Let's identify some easy quality content that you can add to your website right now.

353
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What you can do is you can chat your,

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website URL. I'm gonna lower everyone's hands right now

355
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with the GoToWebinar raise your hand feature.

356
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If you wanna raise your hand, we can take a look at your site, your homepage together, and see if we can identify any types of content,

357
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that we can quickly add to your site that would help make it appear more credible and more established.

358
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Gail? Yes. Hi, Gail. How are you? Good. How are you? Great. Great. Where are you calling in from?

359
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Saint Pete. Saint Petersburg, Florida.

360
00:24:17.625 --> 00:24:18.420
Okay. Great.

361
00:24:19.140 --> 00:24:21.080
So do you mind if we take a look at your site?

362
00:24:21.540 --> 00:24:26.840
No. Go right ahead. It's amazingtalespetcarelocator.com.

363
00:24:27.140 --> 00:24:27.640
Alright.

364
00:24:28.420 --> 00:24:29.720
So pet care

365
00:24:30.500 --> 00:24:33.945
locator. Find top rated pet care professionals.

366
00:24:35.285 --> 00:24:37.145
Oh, I'm already getting

367
00:24:37.765 --> 00:24:38.665
really good ideas,

368
00:24:40.005 --> 00:24:43.465
for this. I'm gonna go to YouTube real quick. Oops.

369
00:24:45.365 --> 00:24:46.585
I'm gonna go to YouTube.

370
00:24:49.240 --> 00:24:53.500
And so pet care related to what types of things? Grooming

371
00:24:54.840 --> 00:24:56.300
Mhmm. Dog walking,

372
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so maybe pet training?

373
00:25:00.765 --> 00:25:03.345
Yep. So if we just search pet training

374
00:25:05.325 --> 00:25:06.065
on YouTube,

375
00:25:09.165 --> 00:25:09.905
you have

376
00:25:10.205 --> 00:25:14.065
obviously a billion video 4,000,000 videos on just pet training.

377
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What you could do is

378
00:25:17.909 --> 00:25:18.570
you can

379
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you can create, like, a a drop down here that says video library.

380
00:25:22.230 --> 00:25:24.809
Do you mind if I go ahead and start doing some of this stuff?

381
00:25:25.190 --> 00:25:29.385
No. That's fine because I actually know some trainers that I would want to use some of their videos.

382
00:25:29.785 --> 00:25:33.165
Right. Okay. Good. Good. So I'm gonna go to your menu

383
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manager,

384
00:25:35.385 --> 00:25:36.685
and I'm going,

385
00:25:37.225 --> 00:25:38.365
to the main menu.

386
00:25:40.665 --> 00:25:45.700
And I just wanna make sure we're gonna use the right link here. I'm gonna add a add a link.

387
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It's gonna say pet videos,

388
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and

389
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you can create different categories.

390
00:25:56.125 --> 00:25:59.505
We just wanna make sure that your videos yep. That's it.

391
00:26:00.445 --> 00:26:00.945
And

392
00:26:01.325 --> 00:26:01.985
I'm gonna

393
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save the changes. And what you could do later is is you could do

394
00:26:06.765 --> 00:26:16.460
I'm just I'm not gonna do this, training videos, and then link it to you can make a category of videos called training videos and link it to that, and then you can nest it as a drop down.

395
00:26:16.679 --> 00:26:24.780
And then you can have, like, grooming videos because there's proper techniques for grooming different types of dogs that have different temperaments and cats and things like that.

396
00:26:25.475 --> 00:26:28.135
So you could you could have a whole section on grooming

397
00:26:28.515 --> 00:26:31.975
and and then just like some other things that might be, relevant.

398
00:26:32.435 --> 00:26:34.775
But I'll get rid of these for now,

399
00:26:35.475 --> 00:26:37.335
and we'll just stick with the pet videos.

400
00:26:37.795 --> 00:26:39.095
And I'll save the changes.

401
00:26:41.549 --> 00:26:43.330
And I'm actually gonna move this.

402
00:26:44.830 --> 00:26:46.770
And instead of website blog,

403
00:26:47.630 --> 00:26:48.289
how about

404
00:26:48.830 --> 00:26:49.330
tips

405
00:26:49.630 --> 00:26:51.250
for pet owners

406
00:26:51.870 --> 00:26:54.929
or pet owner tips? So it's a little more

407
00:26:56.705 --> 00:26:58.645
just what so it's a little more And this

408
00:26:59.185 --> 00:27:05.605
is an example, Jason, of putting yourself in the shoes of your website visitor and asking yourself, if I

409
00:27:05.985 --> 00:27:08.805
I have a pet and I'm on my own website,

410
00:27:09.505 --> 00:27:15.179
what wording would I be more likely to click on? Would I be more willing to click on website blog

411
00:27:15.559 --> 00:27:19.580
or like or or grooming tips or pet care tips

412
00:27:19.880 --> 00:27:21.179
or tips and tricks?

413
00:27:21.720 --> 00:27:26.415
What wording would you you yourself, the honest what would you be more willing click on?

414
00:27:26.415 --> 00:27:32.095
Whichever one would interest you the most is likely what would also interest your website visitors the most.

415
00:27:32.095 --> 00:27:34.755
So that's a great tip that Jason is sharing for for everyone.

416
00:27:35.455 --> 00:27:39.475
So actually, I like that. So the theme of your site is actually pet care.

417
00:27:39.730 --> 00:27:42.950
So I actually made it pet care videos and pet care tips.

418
00:27:43.409 --> 00:27:44.929
You could put those in one drop down.

419
00:27:44.929 --> 00:27:48.769
That's like pet care resources, and then it's videos, tips, and and so forth.

420
00:27:48.769 --> 00:27:50.309
But let's add a video now.

421
00:27:51.570 --> 00:27:52.289
Do you have,

422
00:27:52.690 --> 00:27:57.045
an admin blog contributor account, the person who publishes blog articles on your site?

423
00:27:57.045 --> 00:27:57.765
I'm I'm sorry.

424
00:27:57.765 --> 00:28:02.585
Just before you get there, because I had it and one thing I like is a lot of people use resources.

425
00:28:03.045 --> 00:28:07.625
I find that that one doesn't convert very well. But if you call it, like, pet care u

426
00:28:07.930 --> 00:28:11.730
or pet care or something along those lines and then it's the videos and it's the tips Mhmm.

427
00:28:11.850 --> 00:28:18.430
That's that will engage people more because people people with resources, it's kind again, it's kind of a, a generic

428
00:28:19.130 --> 00:28:21.450
word. So so you may wanna try that as well.

429
00:28:21.450 --> 00:28:24.495
It's kinda like going to school and learning all these things.

430
00:28:24.495 --> 00:28:27.155
Now you're really captivating your website visitor.

431
00:28:27.455 --> 00:28:28.995
I love Pet Care University.

432
00:28:29.455 --> 00:28:30.655
That sounds fun.

433
00:28:30.655 --> 00:28:38.115
So what I did right now while while Pat was chatting there is I added, the the ability for the admin blog contributor to publish videos.

434
00:28:38.750 --> 00:28:39.230
So,

435
00:28:39.710 --> 00:28:41.010
let's add a new video,

436
00:28:41.790 --> 00:28:42.290
and

437
00:28:43.710 --> 00:28:45.230
I like this one. Let's

438
00:28:45.950 --> 00:28:46.450
so

439
00:28:48.350 --> 00:28:52.850
we'll just wait for this ad to finish. What I'm gonna do is grab this link here.

440
00:28:54.365 --> 00:28:57.904
I'm gonna grab the link right here and the title as well,

441
00:28:58.445 --> 00:29:00.304
and we're gonna publish a new video.

442
00:29:01.085 --> 00:29:02.625
And how to

443
00:29:03.004 --> 00:29:09.540
how to train your puppy to stop biting, you can modify the title if you want, because it's just a post on your own site.

444
00:29:10.740 --> 00:29:15.640
And you can these are obviously not the right categories, action, comedy, drama.

445
00:29:16.020 --> 00:29:22.020
I'm gonna show you how you can actually change the categories right now because a lot of people ask, how do I change the categories for my coupons?

446
00:29:22.020 --> 00:29:23.240
How do I change the categories

447
00:29:23.540 --> 00:29:26.625
for my events? I think that would be high value here to share.

448
00:29:26.625 --> 00:29:32.144
So in order to change categories, and I think we're working on a better way to do this, that might come out later this year.

449
00:29:32.144 --> 00:29:34.644
But for right now, you wanna go to your form manager,

450
00:29:35.585 --> 00:29:40.550
and we're gonna look for the video form. So I'm just gonna type video into the search here,

451
00:29:41.970 --> 00:29:45.590
and you're gonna do your feature video and click edit.

452
00:29:47.810 --> 00:29:51.350
And if you scroll down, you'll see there is a field for category,

453
00:29:51.650 --> 00:29:54.865
and there's action drama. So I'm just gonna do training,

454
00:29:56.845 --> 00:29:58.544
and grooming for right now.

455
00:30:00.524 --> 00:30:01.904
I'll spell check that.

456
00:30:03.485 --> 00:30:06.960
And you can add more later. Just separate them with commas.

457
00:30:06.960 --> 00:30:10.660
And, what's also cool is you can use control s to save your changes.

458
00:30:11.920 --> 00:30:16.260
So I'm going to refresh this page again, and we should have the right categories

459
00:30:16.960 --> 00:30:19.860
or those two categories here. So we have training and grooming,

460
00:30:20.375 --> 00:30:24.075
and this will be, how to train your puppy to stop biting you.

461
00:30:26.215 --> 00:30:31.095
YouTube link, you could put smart tags, which is just good for internal linking on your site.

462
00:30:31.095 --> 00:30:32.235
You could say biting,

463
00:30:33.019 --> 00:30:33.519
training,

464
00:30:33.820 --> 00:30:34.700
and dog.

465
00:30:36.380 --> 00:30:42.460
Some we we added a location field for events, but I'd for videos, but I don't think in this case, you'll need it.

466
00:30:42.460 --> 00:30:48.615
Now what's nice is if you wrote a couple custom paragraphs about why you like this video and why you shared it.

467
00:30:49.175 --> 00:30:51.995
Just for the matter of saving time, I'm just gonna take the description,

468
00:30:52.775 --> 00:30:53.595
from here.

469
00:30:54.215 --> 00:30:56.455
Obviously, there's a lot of links here. I'm just gonna

470
00:30:58.695 --> 00:31:01.175
And and just marketing one zero one. Right?

471
00:31:01.735 --> 00:31:03.919
What you can do so if you write

472
00:31:04.620 --> 00:31:07.200
a nice description of of this person's video

473
00:31:07.820 --> 00:31:08.720
and you actually

474
00:31:09.340 --> 00:31:13.259
comment on their YouTube page and you tell people, I love your video so much.

475
00:31:13.259 --> 00:31:16.960
I highlighted it on my website and you give a link to your website.

476
00:31:17.345 --> 00:31:22.245
You're gonna have his fans going to your website checking it out and you may have him

477
00:31:22.945 --> 00:31:29.845
reach out to you and say thank you and maybe he's gonna wanna join your site or maybe he's gonna wanna get involved with your website.

478
00:31:30.019 --> 00:31:35.559
But you have to write a good review about him, about his YouTube channel, about the video itself.

479
00:31:35.779 --> 00:31:39.639
But you're you're you're you're now having an an opportunity

480
00:31:40.179 --> 00:31:44.695
to reach out to industry leaders and that's called, use leveraging the influencer

481
00:31:45.315 --> 00:31:46.294
marketing channels.

482
00:31:46.595 --> 00:31:48.595
So I highly recommend that as well. And that's it.

483
00:31:48.595 --> 00:31:53.715
This is we're talking about some very powerful marketing for marketing tips in this moment. Yeah.

484
00:31:53.715 --> 00:31:57.815
And actually, it's it's super simple. All you have to do is just leave them a comment.

485
00:31:58.170 --> 00:31:58.910
Just say,

486
00:31:59.850 --> 00:32:00.590
hey, Zach.

487
00:32:01.450 --> 00:32:02.910
I loved your video.

488
00:32:03.290 --> 00:32:05.390
You know, my spelling is not good so much.

489
00:32:06.090 --> 00:32:07.870
I've shared it

490
00:32:08.170 --> 00:32:09.470
on my websites,

491
00:32:09.850 --> 00:32:11.325
you know, so on and so forth.

492
00:32:12.524 --> 00:32:16.044
And now you've reached out to him, and maybe you can build a better relationship with him.

493
00:32:16.044 --> 00:32:18.625
Have him join your site because he's obviously a pet professional.

494
00:32:19.005 --> 00:32:24.784
So another way to another way to find members for your site also as as Pat just said and and, contributors.

495
00:32:25.540 --> 00:32:29.860
So what we've done is now we the main the menu looks a lot better now.

496
00:32:29.860 --> 00:32:34.680
Pet care videos, pet care tips, that used to be website I see you have pet videos here.

497
00:32:35.060 --> 00:32:36.040
You had it there.

498
00:32:36.660 --> 00:32:40.905
No one. Oh, no. That was that was what I added by accident. I think I did it twice.

499
00:32:40.905 --> 00:32:41.945
Let me get rid of the

500
00:32:42.585 --> 00:32:43.085
so

501
00:32:43.465 --> 00:32:48.585
so now, you have good content on your site. Let's click on it. You have more pages on your site.

502
00:32:48.585 --> 00:32:52.285
If you wanted to give it a more unique title, that's also good for search engine optimization.

503
00:32:53.460 --> 00:33:00.280
Like how to how to train your puppy to stop biting you in watch this. How many in seven minutes.

504
00:33:00.660 --> 00:33:01.960
So actually,

505
00:33:02.340 --> 00:33:03.080
I'm gonna

506
00:33:03.540 --> 00:33:06.200
I wanna go back and edit this post.

507
00:33:07.425 --> 00:33:09.685
I just wanna show you how you can

508
00:33:09.985 --> 00:33:11.445
elaborate the the title.

509
00:33:13.665 --> 00:33:16.165
Oops. That was add video. Let me do view video.

510
00:33:19.505 --> 00:33:22.485
There we go. So this is the video. I'm gonna edit it.

511
00:33:25.900 --> 00:33:28.480
That that's a nice captivating title in

512
00:33:29.900 --> 00:33:31.039
seven minutes.

513
00:33:31.340 --> 00:33:32.299
And this is where it goes.

514
00:33:32.299 --> 00:33:39.325
If you if you if you customize the the content around the video a little bit, it will start ranking in search engines like Google.

515
00:33:39.325 --> 00:33:42.625
But it has to be a fresh paragraph that you're writing,

516
00:33:42.925 --> 00:33:45.885
not copying. The the description, again, is the fast food method.

517
00:33:45.885 --> 00:33:48.145
Copy what they've already written in their YouTube.

518
00:33:48.205 --> 00:33:51.425
But if you really wanna make this high value for yourself

519
00:33:51.750 --> 00:33:58.010
and make your effort your time worth it, it's easy to come up with two paragraphs, again, compared to a 2,000

520
00:33:58.390 --> 00:33:59.690
art word article.

521
00:34:00.950 --> 00:34:01.450
So

522
00:34:02.150 --> 00:34:07.485
so that is so that is now how we've let me get rid of this pet videos thing here for you. And we've

523
00:34:07.885 --> 00:34:14.864
instantly added more, value to your website, and I think you have a plan of action for adding more to your website as well.

524
00:34:14.925 --> 00:34:19.165
Yeah. It looks good. I like that. Alright. Let me get rid of this pet videos. Alright.

525
00:34:19.165 --> 00:34:22.545
You should be, good to go now. Let's go back to the homepage.

526
00:34:23.390 --> 00:34:24.530
Yep. There we go.

527
00:34:25.070 --> 00:34:28.510
What do you think about that picture? Do you think the dog's too big? Or

528
00:34:30.030 --> 00:34:34.210
I I I have I I the picture's okay. It actually follows our best practices,

529
00:34:35.230 --> 00:34:37.725
in terms of the type of picture you need to have.

530
00:34:38.605 --> 00:34:43.645
The only issue I see is that the person that you're representing in the website isn't there.

531
00:34:43.645 --> 00:34:44.945
So it's hard to identify

532
00:34:45.485 --> 00:34:47.425
who the pet care professional is.

533
00:34:47.885 --> 00:34:50.225
The one feedback I do have is

534
00:34:50.660 --> 00:34:57.780
that it appears as though you have two categories that are doing really well in terms of how many members you have, and the rest you have very few.

535
00:34:57.780 --> 00:35:02.920
So if you if I select Jason, can you go ahead and look at the top level categories? Sure. Sure.

536
00:35:03.725 --> 00:35:04.625
Let's select,

537
00:35:05.565 --> 00:35:06.945
let's select rescue.

538
00:35:08.285 --> 00:35:09.825
K. And let's put in,

539
00:35:10.605 --> 00:35:11.105
Iowa.

540
00:35:12.125 --> 00:35:13.345
No. I don't have Iowa.

541
00:35:14.285 --> 00:35:17.105
What what how many how many cities do you have

542
00:35:17.520 --> 00:35:18.500
for rescue? Miami

543
00:35:19.120 --> 00:35:21.060
and Saint Pete, but mostly Miami.

544
00:35:21.680 --> 00:35:25.860
So let's go ahead and do Saint Pete, Saint Petersburg. Let's do a search for Saint Petersburg.

545
00:35:28.080 --> 00:35:32.500
Florida. Right? Alright. Yeah. Yeah. So this this is her or her home base.

546
00:35:34.005 --> 00:35:34.744
Right now.

547
00:35:35.765 --> 00:35:38.105
Oh, you're using the Google search assist here.

548
00:35:39.365 --> 00:35:43.865
So so even in Saint Pete, there's nobody there. Right? So imagine

549
00:35:44.325 --> 00:35:48.345
the when you have all those categories that are available, when you make it possible

550
00:35:48.710 --> 00:35:49.769
for me to search

551
00:35:50.630 --> 00:35:51.690
for any category

552
00:35:52.069 --> 00:36:00.150
I want and you also have your sub level categories but you only have a few members in the different categories, you're increasing the chances that I don't find any results.

553
00:36:00.150 --> 00:36:02.569
So my recommendation when you're getting started

554
00:36:03.045 --> 00:36:07.704
is just make it a location search to get started. Make it a nice simple tagline,

555
00:36:08.085 --> 00:36:09.944
like find amazing,

556
00:36:10.565 --> 00:36:11.464
animal care,

557
00:36:12.165 --> 00:36:16.265
pet care professionals near you and just make it a location search.

558
00:36:16.370 --> 00:36:19.990
I'm gonna understand how to use that as a website visitor.

559
00:36:20.370 --> 00:36:25.430
When you ask me what I need and I don't even know what your website is about, I get confused.

560
00:36:26.130 --> 00:36:29.410
I don't know what to put. I don't know what I need because I don't know what the site is about.

561
00:36:29.410 --> 00:36:34.125
So if you made it only a location search, can you put in Saint Petersburg, just the location, Jason?

562
00:36:34.125 --> 00:36:36.705
We're just gonna do just to see what happens here.

563
00:36:38.765 --> 00:36:42.925
So I'm a I'm a new visitor to your site. I've never been here before. I put in my location.

564
00:36:42.925 --> 00:36:44.465
I'm like, oh, cool.

565
00:36:45.010 --> 00:36:50.070
I see. Oh, okay. Okay. Oh, I see. I can oh, there's members here. There's pet care professionals.

566
00:36:50.530 --> 00:36:53.030
Now I'm getting a positive user experience.

567
00:36:53.490 --> 00:36:58.150
I'm learning what your website's about, and I'll probably click on one of those profiles.

568
00:36:58.335 --> 00:37:00.994
I don't necessarily know yet that I need a groomer.

569
00:37:01.375 --> 00:37:03.455
I'm just discovering your site exists.

570
00:37:03.455 --> 00:37:09.795
So it's more important that I get a positive search result, then I need to drill down a two or three tier category

571
00:37:10.335 --> 00:37:10.650
search.

572
00:37:10.890 --> 00:37:15.309
Until you have thousands of members that should fill all the different categories in the different cities.

573
00:37:15.770 --> 00:37:19.130
Okay. I can switch that. What do you think about the ads?

574
00:37:19.130 --> 00:37:22.190
Do you think I think there's too many ads on too many pages.

575
00:37:22.985 --> 00:37:25.885
Is there a way to kinda knock that down a little bit?

576
00:37:26.185 --> 00:37:28.905
Yeah. I think I think on the the ads are fine.

577
00:37:28.905 --> 00:37:36.120
I think on the search results here, maybe having these two next to each other, maybe get rid of this one here because that way the search will get moved up,

578
00:37:36.600 --> 00:37:39.420
and that will and that and that's more useful for people.

579
00:37:40.520 --> 00:37:43.580
I guess that's why I'm confused, and I'm not sure how to get rid of certain

580
00:37:45.080 --> 00:37:47.420
Oh, so so this is a sidebar here.

581
00:37:47.800 --> 00:37:49.740
I wanna show you guys something cool here,

582
00:37:50.345 --> 00:37:52.525
and then we'll get to the next website after this.

583
00:37:52.825 --> 00:37:54.424
I'm sorry. No. No. No. It's fine.

584
00:37:54.424 --> 00:37:58.424
It's you know, we're here to I think the the the key here was the content, but these are great tips.

585
00:37:58.424 --> 00:38:00.045
So I did show webs show,

586
00:38:00.664 --> 00:38:04.440
widgets, and that shows you also when there's a sidebar. It's in green.

587
00:38:04.440 --> 00:38:06.940
So this is the member search results sidebar.

588
00:38:07.560 --> 00:38:11.900
So what we'll do is we'll go to the toolbox, and we'll go to sidebar manager.

589
00:38:12.920 --> 00:38:17.795
Mhmm. And we're gonna look for the member search results right here, and we're gonna edit that.

590
00:38:18.095 --> 00:38:22.815
And we're That's another one. Like We're we're yeah. We're gonna remove the banner response.

591
00:38:22.815 --> 00:38:26.195
So these are all the different things that are loading in your sidebar there.

592
00:38:26.415 --> 00:38:29.875
You got the responsive ad two times. I'm gonna remove the first one,

593
00:38:31.250 --> 00:38:32.630
and I'll save the changes.

594
00:38:34.130 --> 00:38:39.430
And if we refresh the page, I'll I'll get rid of the I'll do hide widgets, which will hide all the

595
00:38:39.730 --> 00:38:40.950
HTML widgets.

596
00:38:42.130 --> 00:38:42.630
Now

597
00:38:43.415 --> 00:38:45.515
it's a little less aggressive with the ads.

598
00:38:46.615 --> 00:38:50.955
At least there's a nice search here. And then, yeah, you do have this ad here.

599
00:38:51.494 --> 00:38:57.755
You could always you could always move it also below the newsletter just to space it out one more time

600
00:38:58.970 --> 00:39:00.430
away from that header ad.

601
00:39:01.210 --> 00:39:02.650
And if we refresh again

602
00:39:05.609 --> 00:39:06.349
so now

603
00:39:07.289 --> 00:39:12.589
you have a search, you have join our newsletter, and then you have an ad as you scroll further down the page.

604
00:39:13.665 --> 00:39:15.685
Yeah. That works. That's better. Alright.

605
00:39:16.145 --> 00:39:20.085
Alright, Gail. Well, thank you very much for, sharing your site with us. Really appreciate it.

606
00:39:20.305 --> 00:39:21.605
Thank you. Welcome.

607
00:39:23.105 --> 00:39:23.605
Alright.

608
00:39:24.385 --> 00:39:26.005
Good site there by Gail.

609
00:39:26.600 --> 00:39:30.300
So we'll do we'll do one more here, and then we'll move on with the the regular,

610
00:39:31.560 --> 00:39:34.220
webinar Wednesday. And, Andy, I've unmuted your microphone.

611
00:39:36.280 --> 00:39:39.420
Hey. What's up, guys? How you doing, Andy? Where are you calling in from?

612
00:39:39.885 --> 00:39:44.385
Calling in from Miami, Florida. Okay. We got a lot of Florida in the house today.

613
00:39:45.645 --> 00:39:47.825
So what's your site? Do you mind sharing it with us?

614
00:39:48.685 --> 00:39:49.085
It's,

615
00:39:50.925 --> 00:39:52.865
tropicalshops.com.

616
00:39:53.270 --> 00:39:54.490
I love that name.

617
00:39:55.030 --> 00:39:55.530
Alright.

618
00:39:56.470 --> 00:39:57.030
I am,

619
00:39:57.430 --> 00:39:59.770
I gotta say I'm brand new to your platform

620
00:40:00.550 --> 00:40:01.050
and,

621
00:40:01.670 --> 00:40:03.130
having come from a

622
00:40:04.150 --> 00:40:04.650
directory

623
00:40:06.765 --> 00:40:07.265
background

624
00:40:08.365 --> 00:40:11.345
for about six years on multiple

625
00:40:11.885 --> 00:40:14.224
platforms that I have to admit

626
00:40:15.805 --> 00:40:17.025
failed horribly.

627
00:40:19.010 --> 00:40:24.630
I am very impressed so far with the way that your software is developed, built, and your

628
00:40:25.890 --> 00:40:26.390
support.

629
00:40:27.170 --> 00:40:29.910
Support? Thank you. Really appreciate that that feedback.

630
00:40:30.849 --> 00:40:34.585
You know, we we try our best to stay as connected to the community,

631
00:40:35.285 --> 00:40:38.825
as as possible. So thank you for that for those kind words.

632
00:40:40.005 --> 00:40:42.185
So you got tropicalshops.com.

633
00:40:43.285 --> 00:40:43.785
And

634
00:40:44.280 --> 00:40:46.700
is there a specific region that you're targeting

635
00:40:47.080 --> 00:40:48.460
for tropical shops?

636
00:40:49.400 --> 00:40:52.060
So the idea of this site was

637
00:40:52.600 --> 00:40:54.300
just born after

638
00:40:55.000 --> 00:40:55.500
our

639
00:40:56.040 --> 00:40:57.660
our our hurricanes

640
00:40:58.994 --> 00:41:01.095
that attacked us in Florida here.

641
00:41:01.954 --> 00:41:04.934
I am a I am a online consultant,

642
00:41:05.555 --> 00:41:10.135
and I thought it would be a great idea to develop this directory site to help our

643
00:41:10.595 --> 00:41:11.575
friends and neighbors

644
00:41:12.130 --> 00:41:15.030
in the Florida Keys, in the islands. Basically,

645
00:41:15.410 --> 00:41:16.950
local businesses that

646
00:41:17.250 --> 00:41:18.310
were impacted

647
00:41:18.930 --> 00:41:19.670
by the

648
00:41:19.970 --> 00:41:20.710
the actual,

649
00:41:21.890 --> 00:41:23.270
by the actual hurricanes.

650
00:41:24.545 --> 00:41:28.405
So we we've I've had this domain now for about

651
00:41:28.865 --> 00:41:29.765
ninety years,

652
00:41:30.465 --> 00:41:32.225
and I decided to go ahead and,

653
00:41:33.265 --> 00:41:34.165
have it to use.

654
00:41:35.745 --> 00:41:36.245
And

655
00:41:36.740 --> 00:41:40.520
so if I'm a I'm a consumer, I'm a visitor, I come to this site,

656
00:41:41.380 --> 00:41:43.799
I'm I'm gonna wanna look for

657
00:41:45.700 --> 00:41:46.200
services

658
00:41:46.579 --> 00:41:47.640
or retailers

659
00:41:47.940 --> 00:41:48.839
in a specific

660
00:41:49.460 --> 00:41:51.480
local area or specific region.

661
00:41:52.785 --> 00:41:57.125
Right. Right. At at the beginning now, the focus is, of course, in the

662
00:41:57.425 --> 00:41:58.405
Florida Keys.

663
00:41:58.865 --> 00:41:59.365
Good.

664
00:42:00.625 --> 00:42:01.925
I have a whole

665
00:42:02.865 --> 00:42:03.525
lot of

666
00:42:04.625 --> 00:42:05.125
lot

667
00:42:05.425 --> 00:42:06.964
of reach there in

668
00:42:08.070 --> 00:42:10.250
inside of the Keys. So Okay.

669
00:42:10.310 --> 00:42:20.250
That's really good that you said that, because if you're gonna cover all the tropical islands around the world at one time, it would be really hard to hone in on a focus for your visitor.

670
00:42:21.305 --> 00:42:24.125
And and the fact that you're focusing on the Florida Keys

671
00:42:24.664 --> 00:42:27.884
adds adds more focus to the site, so so it's easier

672
00:42:28.424 --> 00:42:31.005
to create it, find who the target audience is.

673
00:42:31.545 --> 00:42:35.404
So what I'm hearing in yours in what you're telling me is actually this is

674
00:42:35.730 --> 00:42:38.869
not only for shops, but also it could be for activities

675
00:42:39.490 --> 00:42:41.190
and and things to do.

676
00:42:41.810 --> 00:42:46.790
Yes. That is that's correct. Okay. So this is almost like a travel resource guide,

677
00:42:47.330 --> 00:42:48.470
not just a directory

678
00:42:49.265 --> 00:42:52.725
of local shops and and things like that. Right?

679
00:42:53.105 --> 00:42:55.205
Okay. Okay. I would,

680
00:42:55.665 --> 00:42:59.765
and I'm gonna have Pat chime in here as well. Because this is now more of a resource,

681
00:43:01.119 --> 00:43:03.060
let's go back to Patrick's website.

682
00:43:03.599 --> 00:43:04.339
This is

683
00:43:04.720 --> 00:43:10.660
a site to learn how to go go abroad and and become a certified English teacher.

684
00:43:11.280 --> 00:43:12.260
And Right.

685
00:43:12.800 --> 00:43:16.214
Let's let's look at some of top 10 reasons

686
00:43:16.675 --> 00:43:20.615
to visit the Florida Keys. Imagine you had an article that said that.

687
00:43:20.994 --> 00:43:22.615
Excellent idea. Activities

688
00:43:23.155 --> 00:43:23.655
during

689
00:43:23.955 --> 00:43:27.714
your one week visit to the Florida Keys. Let's say the average vacation is one week.

690
00:43:27.714 --> 00:43:30.570
Like, must do activities one week in the Florida Keys.

691
00:43:31.210 --> 00:43:34.510
3 benefits to taking the family to the Florida Keys.

692
00:43:36.490 --> 00:43:39.470
How to navigate the Florida Keys like a pro.

693
00:43:40.650 --> 00:43:43.630
The ultimate guide to Florida Keys dining.

694
00:43:44.655 --> 00:43:46.895
Like, you gotta excuse the my dog in the background here.

695
00:43:46.895 --> 00:43:51.315
The ultimate guides to dining in the Florida Keys, 10 must eat restaurants.

696
00:43:52.175 --> 00:43:54.835
Excellent idea. Okay. So now it's not a directory.

697
00:43:55.135 --> 00:43:58.920
You're nailing it. You're becoming a travel resource for the Florida Keys.

698
00:43:58.920 --> 00:44:04.700
And in addition to that, what I mentioned in the beginning of the the webinar is the directory becomes the second priority

699
00:44:05.160 --> 00:44:07.640
is is the local businesses and things like that.

700
00:44:07.640 --> 00:44:11.980
And what you tell the local businesses is we've created this amazing resource

701
00:44:12.355 --> 00:44:14.055
that is attracting consumers,

702
00:44:14.835 --> 00:44:16.935
and you should be in our,

703
00:44:17.555 --> 00:44:21.175
what is it called? It's called the tropical shops directory.

704
00:44:22.035 --> 00:44:29.299
And we'll showcase your business, and we'll recommend your business to our visitors, and there's and then and then then that's the directory part of it.

705
00:44:30.480 --> 00:44:35.619
So you can write So so Go ahead. So let let let let let me ask you, Jason, your opinion.

706
00:44:36.559 --> 00:44:37.380
In the past,

707
00:44:37.839 --> 00:44:40.925
I've heard a lot of people that have

708
00:44:41.305 --> 00:44:42.365
not a good positive,

709
00:44:43.785 --> 00:44:45.485
vibe with a word on their

710
00:44:45.785 --> 00:44:48.205
directory because there's so many directories.

711
00:44:48.425 --> 00:44:54.530
So if I'm gonna focus on the keys now and it's gonna be a source of information and have

712
00:44:55.950 --> 00:44:56.850
to know details.

713
00:44:57.310 --> 00:44:59.810
Do you think that it should still be called

714
00:45:00.190 --> 00:45:03.330
a the the directory? I like I like network.

715
00:45:04.990 --> 00:45:05.730
I also

716
00:45:06.125 --> 00:45:06.625
yeah,

717
00:45:07.005 --> 00:45:09.984
or preferred or you call your members, like, preferred

718
00:45:10.525 --> 00:45:11.025
shops.

719
00:45:12.444 --> 00:45:14.464
So like or a guide,

720
00:45:14.924 --> 00:45:15.744
like preferred

721
00:45:16.045 --> 00:45:21.424
tropical shopping guide. So you can use other words for directory that aren't directory,

722
00:45:22.730 --> 00:45:23.950
and you can edify

723
00:45:24.970 --> 00:45:26.910
by the words you choose will automatically

724
00:45:27.210 --> 00:45:29.930
edify the people who are in your directory.

725
00:45:29.930 --> 00:45:34.829
So you're this huge resource with all this information on the Florida Keys, maps, dining, activities,

726
00:45:35.214 --> 00:45:38.515
and then you have, like, preferred shoppers guide.

727
00:45:38.974 --> 00:45:41.795
Right? And the preferred shoppers guide is,

728
00:45:42.335 --> 00:45:48.994
you know, recommended businesses in the Florida Keys and what they specialize in, and they can have a coupon if they mention your website.

729
00:45:49.140 --> 00:45:51.960
They can get five or 10% off their shopping experience,

730
00:45:53.140 --> 00:45:56.920
you know, if they mention your website and and so on and so forth. So,

731
00:45:57.539 --> 00:46:08.715
you can call it something else besides a directory, and that's again good outside the box thinking if directory is in some way not a very positive word for the people you're trying to get in talk contact with.

732
00:46:09.175 --> 00:46:10.475
No. Those are excellent.

733
00:46:11.095 --> 00:46:16.375
Excellent ideas. Alright. So And, and I have I have one more tip, Jason, if you like.

734
00:46:16.375 --> 00:46:17.915
Again, in in line with,

735
00:46:18.890 --> 00:46:26.410
with the with the previous advice that I gave, when when I'm doing content for a website, I always like to think of two things.

736
00:46:26.410 --> 00:46:28.510
One, if I could somehow get credibility

737
00:46:29.290 --> 00:46:32.990
and and, Jason, I shared a link in the, in the chat for the for GoToWebinar.

738
00:46:33.210 --> 00:46:36.805
Everybody can access it. I like to take care of

739
00:46:37.105 --> 00:46:38.565
the content for credibility.

740
00:46:38.865 --> 00:46:41.444
But if I can leverage this somehow

741
00:46:41.905 --> 00:46:43.285
into giving me an opportunity

742
00:46:43.825 --> 00:46:48.530
to talk to businesses that I'd eventually like to have advertising on my particular website,

743
00:46:49.070 --> 00:46:53.550
then bonus for me. Right? So that's something that's really worth taking the time.

744
00:46:53.550 --> 00:46:59.810
So I'm taking care of the content, and I'm eventually going to be able to promote my site to these guys and build relationships.

745
00:46:59.950 --> 00:47:03.795
So, Jason, you wanna click on the link I shared in the go to webinar chat?

746
00:47:03.795 --> 00:47:05.335
That's the trip advisor link?

747
00:47:05.635 --> 00:47:07.895
Yep. Alright. Let me open that up here.

748
00:47:08.435 --> 00:47:11.315
So imagine, everybody can relate to this.

749
00:47:11.315 --> 00:47:17.600
So you have here's a trip advisor and I'm reading here on trip advisor in the Florida Keys that there's over 1,500

750
00:47:17.600 --> 00:47:20.660
activities, almost over 2,000 activities on TripAdvisor.

751
00:47:21.200 --> 00:47:24.720
I'm gonna have to go through all these and try to figure out and plan out my trip.

752
00:47:24.720 --> 00:47:32.645
How amazing would it be if a local Florida Keys expert like yourself did the work for me and they had a section on their website that said

753
00:47:32.945 --> 00:47:37.985
the top 30 things to do in Florida Keys, handpicked by me, the and you brand yourself.

754
00:47:37.985 --> 00:47:41.685
You're gonna go Florida Keys. Make your Go Florida Keys. Yeah.

755
00:47:42.065 --> 00:47:43.125
That's a great idea.

756
00:47:43.580 --> 00:47:47.100
And now what you do is you leverage one of the features. So it could be events.

757
00:47:47.100 --> 00:47:50.560
It could be properties. It could be any feature. You rebrand it,

758
00:47:50.860 --> 00:47:52.000
top 30 activities.

759
00:47:52.620 --> 00:47:57.840
You you you just go to these and you take their pictures and you write your own descriptions of why you like it.

760
00:47:58.404 --> 00:48:00.825
And then what you do is you reach out to those companies

761
00:48:01.365 --> 00:48:06.404
and you let them know that they're in this year's edition. So that's the 02/2018

762
00:48:06.404 --> 00:48:06.904
edition.

763
00:48:07.285 --> 00:48:10.345
Guess what guess what happens in 02/2019?

764
00:48:10.930 --> 00:48:12.690
You get to sell that to businesses.

765
00:48:12.690 --> 00:48:18.230
So you tell them, if you wanna be listed in my top 30 activities to do in Florida Keys in 02/2019,

766
00:48:18.770 --> 00:48:20.930
you sell them that spot in your review.

767
00:48:20.930 --> 00:48:25.715
And that's something that they can advertise on their website, and they have it for a year on your website.

768
00:48:25.715 --> 00:48:27.015
Now that's high level,

769
00:48:27.395 --> 00:48:28.135
high leverage,

770
00:48:28.435 --> 00:48:29.575
content marketing.

771
00:48:30.035 --> 00:48:31.895
I love it. I love it.

772
00:48:32.995 --> 00:48:33.475
Yeah.

773
00:48:34.115 --> 00:48:36.915
I've I'm I'm I don't I don't think I need to edit your site at all.

774
00:48:36.915 --> 00:48:39.015
I think these these tips are enough. And,

775
00:48:39.849 --> 00:48:44.510
branding yourself is a great idea. It could be Andy's Top Tropical Shops and,

776
00:48:45.369 --> 00:48:46.030
you know

777
00:48:46.570 --> 00:48:47.470
I love it.

778
00:48:47.530 --> 00:48:54.830
Something like Well well well, like like I said, this is an idea that I was just born that I was just born a couple weeks ago only because of the hurricane.

779
00:48:55.545 --> 00:48:56.045
Our

780
00:48:56.665 --> 00:48:58.125
main business is

781
00:48:58.744 --> 00:48:59.325
is called

782
00:48:59.704 --> 00:49:00.845
In South Florida.

783
00:49:01.464 --> 00:49:09.964
And if you follow our account on Twitter on In South Florida, you see that we have over a a a hundred thousand a hundred thousand people here in our community.

784
00:49:10.190 --> 00:49:11.010
But listen,

785
00:49:11.710 --> 00:49:16.370
since you're on this page, I had a I had a question for you. Do you see that that coupon

786
00:49:17.150 --> 00:49:19.170
for the free gas fill?

787
00:49:20.670 --> 00:49:21.170
Yep.

788
00:49:21.470 --> 00:49:22.930
Okay. On that coupon,

789
00:49:23.515 --> 00:49:30.575
that that that actually belongs to one of our clients, and I had to add in that add eve delight s o l

790
00:49:30.955 --> 00:49:31.455
because

791
00:49:31.915 --> 00:49:32.575
I am

792
00:49:33.115 --> 00:49:34.575
very strong via Twitter.

793
00:49:34.875 --> 00:49:37.855
So if I use that share feature on tweet,

794
00:49:38.330 --> 00:49:39.390
it only shares

795
00:49:39.770 --> 00:49:40.430
the actual

796
00:49:40.970 --> 00:49:41.790
the title,

797
00:49:42.090 --> 00:49:43.630
and it does not share

798
00:49:44.010 --> 00:49:47.630
the the user's or the the client's ID.

799
00:49:48.250 --> 00:49:53.870
So because I added it there, it is being shared. And each time that I do that tweet,

800
00:49:54.245 --> 00:49:54.905
it gets

801
00:49:55.285 --> 00:49:55.785
on

802
00:49:56.165 --> 00:49:58.025
the radar of our client.

803
00:49:59.045 --> 00:50:01.625
I like that. Good strategy. That's a really good strategy.

804
00:50:02.165 --> 00:50:05.545
So yeah. So so is there a way to

805
00:50:06.245 --> 00:50:07.545
edit in the code

806
00:50:08.790 --> 00:50:12.410
where when you click that button for tweet, it grabs

807
00:50:13.190 --> 00:50:14.010
the the ID

808
00:50:14.390 --> 00:50:15.690
of that particular

809
00:50:16.310 --> 00:50:18.250
account or coupon or video?

810
00:50:20.645 --> 00:50:24.905
Yeah. You can the tweet code, you can edit it. We I think we covered this with Blair,

811
00:50:25.205 --> 00:50:26.244
I think it was Blair,

812
00:50:26.805 --> 00:50:28.105
in a previous webinar.

813
00:50:29.285 --> 00:50:32.425
So it's it is grabbing the title, but if you wanted to customize

814
00:50:32.920 --> 00:50:35.180
the actual preset title here,

815
00:50:35.720 --> 00:50:40.300
you can edit this the you can do the show widgets. You'll have to get into the HTML,

816
00:50:40.680 --> 00:50:42.300
but use you can use variables.

817
00:50:42.840 --> 00:50:45.180
So this is using the the title of the article,

818
00:50:45.825 --> 00:50:48.965
and and a little bit of your your website here, but,

819
00:50:49.825 --> 00:50:51.045
I think with, like,

820
00:50:51.505 --> 00:50:54.965
I'm not gonna get into it too much here, but you can do data text

821
00:50:55.744 --> 00:50:56.565
share button.

822
00:50:56.945 --> 00:50:59.685
There are instructions on how you can customize

823
00:51:00.145 --> 00:51:01.045
the the text

824
00:51:01.370 --> 00:51:02.670
in a in a share button.

825
00:51:03.370 --> 00:51:03.610
Okay.

826
00:51:03.770 --> 00:51:09.230
And you can and you can add variables that are important to you, like the member's Twitter handle and things like that.

827
00:51:10.250 --> 00:51:13.695
Beautiful. Beautiful. So you don't you don't have to type it into the title here.

828
00:51:14.175 --> 00:51:15.455
And I I gotta tell you,

829
00:51:16.015 --> 00:51:23.555
this particular idea, I had it a couple years ago with an old company that I was with, but they also have a product, a directory product.

830
00:51:23.615 --> 00:51:27.635
And the minute I told them the idea, they added it onto their their software

831
00:51:28.050 --> 00:51:29.430
package, and everybody

832
00:51:29.970 --> 00:51:30.870
loved it.

833
00:51:32.290 --> 00:51:33.510
Gotcha. Wow.

834
00:51:34.770 --> 00:51:37.670
Okay. Well, thank you for sharing that. It's really that's really good information.

835
00:51:38.210 --> 00:51:41.175
You got it, buddy. Alright. Well, just make sure you invite,

836
00:51:41.575 --> 00:51:45.415
Patrick and I next time when you need to test out the next, restaurants, Andy.

837
00:51:45.415 --> 00:51:46.555
And we really appreciate,

838
00:51:47.975 --> 00:51:50.635
appreciate you sharing your your site with us. Thank you. So,

839
00:51:51.255 --> 00:51:54.615
yeah. Those those are really good ideas. I I was wanted to share here,

840
00:51:54.935 --> 00:51:59.040
since we talked about it a lot. That's the featured blog article slider add on.

841
00:51:59.980 --> 00:52:02.480
You can go to add ons, and that's what you're seeing

842
00:52:03.099 --> 00:52:03.420
here.

843
00:52:03.420 --> 00:52:09.825
And that allows you to write blog articles and then choose the five specific articles you want to be featured in there.

844
00:52:09.905 --> 00:52:17.365
And you can see it has multiple purposes from Pat's site to the examples we used for Andy about how he can write quality articles

845
00:52:17.744 --> 00:52:19.365
that would grab people's attention.

846
00:52:20.065 --> 00:52:23.045
I'll share a link in the chat here and then we can move on

847
00:52:23.410 --> 00:52:28.550
to the webinar Wednesday. Before we do that, in the previous webinar, I did promise,

848
00:52:29.250 --> 00:52:29.750
something.

849
00:52:30.370 --> 00:52:31.510
If you guys know,

850
00:52:32.370 --> 00:52:34.390
when you log in to the member's dashboard,

851
00:52:34.770 --> 00:52:35.750
this is basically,

852
00:52:36.370 --> 00:52:41.865
what you see, and it's worked fine for over nine years. You got the manage account,

853
00:52:42.885 --> 00:52:46.985
the the member's account details, and then you can choose to have a QR code here.

854
00:52:47.365 --> 00:52:48.025
But Patrick,

855
00:52:48.885 --> 00:52:49.385
and,

856
00:52:49.685 --> 00:52:52.665
I think Blair also I could be wrong again. Blair's really

857
00:52:53.109 --> 00:52:53.609
active,

858
00:52:54.550 --> 00:52:55.690
in the webinars.

859
00:52:56.310 --> 00:53:03.130
We are putting it through QA right now, and there is gonna be an add content module because, really, that is

860
00:53:03.430 --> 00:53:08.410
the most important thing you want your members to do when they log in to their account is start contributing

861
00:53:09.005 --> 00:53:11.645
content. So this will be a membership level setting.

862
00:53:11.645 --> 00:53:15.425
You can choose to add it to the dashboard of the different membership levels.

863
00:53:15.565 --> 00:53:21.905
And basically what it's doing is, you know, you guys gave us feedback that a lot of people don't know to open these arrows

864
00:53:22.650 --> 00:53:25.309
to add a member article or add

865
00:53:25.770 --> 00:53:26.430
a classifieds.

866
00:53:27.770 --> 00:53:34.190
So when they log in to their dashboard, it's gonna be super clear that of the different types of content that they can add.

867
00:53:34.535 --> 00:53:38.155
More importantly, when you're on mobile, and I'll switch to a mobile view,

868
00:53:39.255 --> 00:53:40.635
when your member logs

869
00:53:41.175 --> 00:53:50.020
in, the first thing they're gonna see on their mobile device is to select what type of content they wanna add, and then the other modules are right below there.

870
00:53:50.020 --> 00:53:53.080
So hopefully once this is released and active on your sites,

871
00:53:53.460 --> 00:53:56.760
it should encourage members and prompt them to start publishing

872
00:53:57.300 --> 00:53:59.080
more content on your website.

873
00:53:59.140 --> 00:54:03.745
So, this is going through a quality assurance right now to make it a membership level setting.

874
00:54:03.745 --> 00:54:04.885
So hopefully in about,

875
00:54:05.505 --> 00:54:09.125
maybe less than two weeks, about a week or so, this should be a membership,

876
00:54:09.745 --> 00:54:13.665
an option, and we'll announce it, hopefully in the next webinar that this is active.

877
00:54:13.665 --> 00:54:17.205
It's free for everyone. It'll just be a regular setting that you can activate.

878
00:54:18.119 --> 00:54:22.520
Wow. That's, and and Jason, I I just wanna let everybody know we really appreciate your comments.

879
00:54:22.520 --> 00:54:27.559
We do read them in the question panel and and people are, seem to be really excited with this update.

880
00:54:27.559 --> 00:54:32.299
And, we definitely it encourages us and motivates us when we hear that you guys are excited

881
00:54:32.599 --> 00:54:33.825
about the feature

882
00:54:34.125 --> 00:54:34.925
as much as we are.

883
00:54:34.925 --> 00:54:39.425
So so thanks for the feedback guys, and then, yeah, we'll definitely be, looking to push that soon.

884
00:54:40.125 --> 00:54:40.625
Alright.

885
00:54:41.085 --> 00:54:47.105
And those are all the updates I have for now, and we are going to turn it over,

886
00:54:47.700 --> 00:54:48.680
to you guys.

887
00:54:49.220 --> 00:54:50.920
Here, let me get back to the slides.

888
00:54:51.300 --> 00:54:54.520
It looks like there is two there are one more spot

889
00:54:54.980 --> 00:54:56.359
available for the

890
00:54:57.300 --> 00:54:58.180
75%

891
00:54:58.180 --> 00:55:00.200
off Happy Elbow. There were five orders.

892
00:55:00.474 --> 00:55:04.494
So if you guys wanna just jump in and get something that you like, you can use Happy Elbow.

893
00:55:04.635 --> 00:55:08.714
There's about two more spots left, I think, and you'll be all good.

894
00:55:08.714 --> 00:55:13.135
So let's fast forward the slides here, and we'll start the q and a discussions.

895
00:55:14.049 --> 00:55:17.270
Have your questions ready, and you can go ahead and ask,

896
00:55:17.730 --> 00:55:22.789
your question for us. We got Jacques in the house. Jacques Jacques, how you doing?

897
00:55:23.970 --> 00:55:27.750
Good. How are you guys? Good. Good. Where are you calling in from?

898
00:55:29.255 --> 00:55:30.075
North Carolina.

899
00:55:30.775 --> 00:55:33.275
Alright. Alright. And what's your question for us today?

900
00:55:35.255 --> 00:55:37.015
What I would like to get guys is to get,

901
00:55:37.975 --> 00:55:38.475
more

902
00:55:39.175 --> 00:55:45.320
engagement on the site, and what you've done today has been absolutely fantastic to show us different tips.

903
00:55:45.540 --> 00:55:48.599
But one of the things that I'm finding that I really want

904
00:55:49.140 --> 00:55:50.040
is to have

905
00:55:51.220 --> 00:55:52.920
maybe like a slider or

906
00:55:53.380 --> 00:55:53.880
recommended

907
00:55:54.180 --> 00:55:54.680
articles

908
00:55:55.140 --> 00:55:56.200
either on the sidebar

909
00:55:56.945 --> 00:56:00.085
or underneath the articles that are on the article page.

910
00:56:01.345 --> 00:56:02.245
I'm with you.

911
00:56:04.545 --> 00:56:07.445
I'm with you. So you do see related articles

912
00:56:07.985 --> 00:56:09.845
on the sidebar or underneath

913
00:56:10.465 --> 00:56:11.925
the, the page?

914
00:56:13.440 --> 00:56:13.940
Yeah.

915
00:56:14.880 --> 00:56:17.700
Because it creates more engagement. Somebody reads an article,

916
00:56:18.000 --> 00:56:21.940
and then they get you know, there's just another article that catches their interest.

917
00:56:22.400 --> 00:56:23.700
You're absolutely correct.

918
00:56:24.160 --> 00:56:26.500
I think on our own blog, Brilliant Directories,

919
00:56:27.615 --> 00:56:29.635
it wasn't a standard feature, but

920
00:56:30.495 --> 00:56:34.515
what we did is if you let me see if we have it. If you go to the bottom,

921
00:56:35.695 --> 00:56:37.715
something like this where it shows Yes.

922
00:56:37.855 --> 00:56:46.069
So this is this was just something we again, we just created for ourselves, and and what it's really doing is just showing randomized articles.

923
00:56:46.069 --> 00:56:49.849
So if you refresh the page, you'll get something different every time.

924
00:56:53.030 --> 00:56:54.329
I'm with you on that.

925
00:56:55.625 --> 00:57:00.685
Maybe maybe add that in as a maybe as a a a a feature related content because

926
00:57:01.065 --> 00:57:04.765
I know a lot of people are jumping off the articles when I'm checking the stats.

927
00:57:05.065 --> 00:57:12.760
And I know that if there was other articles on the site that that caught the fancy, they'd go on there and it's creating more engagement and reducing bounce rates.

928
00:57:13.140 --> 00:57:14.920
It's much, much better for content.

929
00:57:15.220 --> 00:57:20.040
If you wanna see on, I know there's some customizations, but I did something on one of my

930
00:57:20.340 --> 00:57:20.840
directories

931
00:57:21.140 --> 00:57:21.960
that really

932
00:57:22.565 --> 00:57:27.705
tripled our our our our well, it lowered our bounce rate by almost 300%

933
00:57:27.765 --> 00:57:29.145
in terms of blog articles.

934
00:57:29.525 --> 00:57:31.625
If you go on sussmommy.com,

935
00:57:31.685 --> 00:57:34.505
Jason, real quick You got it. Or any one of our articles.

936
00:57:39.440 --> 00:57:41.680
Sos mami.com.

937
00:57:41.680 --> 00:57:42.160
Gotcha.

938
00:57:42.160 --> 00:57:47.860
Pardon the language, everyone, but, nonetheless, just sharing ideas and things that help this stuff customization.

939
00:57:48.885 --> 00:57:55.705
But, but, yeah, if if, like, you're saying you wanna keep people on your side, especially if you're doing a good job of producing quality content,

940
00:57:56.405 --> 00:58:00.985
this makes a really big difference. Yeah. On your Elastic site, we've got loads of content.

941
00:58:01.420 --> 00:58:03.280
But I just need to try and get more engagement.

942
00:58:03.660 --> 00:58:08.620
Yeah. I I I totally got I I experienced the exact same thing on some of our sites.

943
00:58:08.780 --> 00:58:14.700
We're doing a really good job. We're getting, we're probably getting, 5,000 moms, reading this.

944
00:58:14.700 --> 00:58:16.720
So go ahead and read any one of those articles.

945
00:58:17.475 --> 00:58:19.955
And you can click on any like that one right there. Sure.

946
00:58:19.955 --> 00:58:24.215
This is a this is a brilliant directory site. You're focusing on publishing blog articles. Right?

947
00:58:24.915 --> 00:58:25.155
Yeah.

948
00:58:25.155 --> 00:58:30.355
So if you go to our Facebook page, you'll see we have an incredibly engaged community because we're doing good articles.

949
00:58:30.355 --> 00:58:34.770
So if we look at the URL at the top, and the URL, the two forty. Right?

950
00:58:34.770 --> 00:58:38.470
So you're you're on your phone. You're reading. So if you scroll down

951
00:58:39.490 --> 00:58:42.850
and you read to go to the end of the article, Jason Okay.

952
00:58:43.090 --> 00:58:46.550
What you guys will see is gonna happen is it's gonna

953
00:58:46.875 --> 00:58:51.435
automatically load the next article. So, like, Fox News does and CNN does this. Hold on.

954
00:58:51.435 --> 00:58:53.035
People wanna continue digesting.

955
00:58:53.035 --> 00:58:56.015
Well, we're getting to the this is getting to the end of the article here. Right?

956
00:58:56.955 --> 00:59:00.235
Correct. Okay. So I'm gonna slow and I see a title coming up.

957
00:59:00.235 --> 00:59:02.335
Is this another article that's about to load?

958
00:59:02.820 --> 00:59:07.800
Exactly. So the And it just Now it's a different URL. Now it just went to another article.

959
00:59:09.460 --> 00:59:12.420
Correct. So what this does That's sweet. That's good. I like that.

960
00:59:12.420 --> 00:59:16.605
So what Google does is Google now counts that as a non bounce rate,

961
00:59:17.165 --> 00:59:19.565
and increase the quality score of your site.

962
00:59:19.565 --> 00:59:24.305
It keeps visitors on your website as well because they're continuing to digest your website.

963
00:59:24.765 --> 00:59:29.520
What I'm seeing the trend online is is they've taken it to another level. I love what

964
00:59:29.900 --> 00:59:34.240
they're doing. And there that's why now when you read articles, you have the read more button.

965
00:59:34.380 --> 00:59:38.960
The reason why websites are doing that is they're collecting data on which content

966
00:59:39.420 --> 00:59:43.914
people want to read more of, and that's how they decide which content's on their home page.

967
00:59:43.914 --> 00:59:49.994
So you can get pretty, advanced with these types of marketing techniques, but just thought I'd share this one with you as well.

968
00:59:49.994 --> 00:59:54.255
It's something that's working really well on on one of our websites here. That's brilliant.

969
00:59:54.795 --> 00:59:56.255
I like it. How do you do it?

970
00:59:58.690 --> 01:00:03.670
Yeah. How you do it? I I couldn't I couldn't and dangling a carrot and not getting as a taste of it.

971
01:00:05.810 --> 01:00:09.905
Well, there's I mean, I went to I went to the I went to the market place myself,

972
01:00:10.365 --> 01:00:15.645
and and and had that designed. That was not something done by by any Brilliant Directories staff.

973
01:00:15.645 --> 01:00:20.145
But, yeah, I do have lots of different directly directory websites. It's one of my favorite parts

974
01:00:20.525 --> 01:00:23.165
about working at Brilliant Directories is trying to apply some of these.

975
01:00:23.165 --> 01:00:29.079
All of them are usually focused within Latin America because I see a big opportunity there because there's not a lot of Spanish,

976
01:00:29.380 --> 01:00:30.280
language services,

977
01:00:30.980 --> 01:00:32.180
and it's non competing.

978
01:00:32.180 --> 01:00:36.119
But, yeah, that's I go to the marketplace and I I you can use that as an example

979
01:00:36.420 --> 01:00:39.319
and see what people would charge to build that kind of functionality.

980
01:00:40.275 --> 01:00:46.194
Should you can you send a a link in in a to your to your site so that we can I'll send I'll send the link right now.

981
01:00:46.194 --> 01:00:47.875
And, Jacques, what's your website name?

982
01:00:47.875 --> 01:00:52.350
I think I can at least put some some randomized articles in the sidebar for you.

983
01:00:52.990 --> 01:00:54.910
Oh, that would be awesome. Yeah. What's your site name?

984
01:00:54.910 --> 01:00:58.610
Go to holisticholistictherapiesdirectory.com.

985
01:00:58.830 --> 01:00:59.330
Okay.

986
01:01:00.670 --> 01:01:03.650
Holistic I got a I got a few websites for you guys.

987
01:01:04.445 --> 01:01:07.265
Few sites. Alright. Great. Great. Give me one moment here.

988
01:01:08.685 --> 01:01:11.585
Let me see what I can what I can do. Just a moment.

989
01:01:12.285 --> 01:01:13.825
Alright. Let's go to your homepage.

990
01:01:15.885 --> 01:01:16.385
Alright.

991
01:01:16.925 --> 01:01:18.545
And let's go to your

992
01:01:20.250 --> 01:01:21.230
blog section.

993
01:01:21.770 --> 01:01:23.150
Where's your blog section?

994
01:01:24.490 --> 01:01:28.910
It's called it's either Holistic Life or Holistic one on ones, don't know. Okay.

995
01:01:30.490 --> 01:01:32.430
Yep. Okay. So here's your blog.

996
01:01:33.785 --> 01:01:37.305
I just snagged the code we made on the on the brilliant it's not the prettiest code.

997
01:01:37.305 --> 01:01:42.045
It was just something. This could be something to look into. I'm gonna create a widget for you.

998
01:01:44.825 --> 01:01:45.325
Awesome.

999
01:01:45.910 --> 01:01:47.930
And let me let's see if this works.

1000
01:01:49.350 --> 01:01:50.170
New widget.

1001
01:01:51.190 --> 01:01:53.210
I'm just gonna call it, trending

1002
01:01:54.950 --> 01:01:56.330
trending news, maybe.

1003
01:01:57.030 --> 01:01:59.850
So Yeah. Yeah. That's great. Yeah. And

1004
01:02:00.485 --> 01:02:02.825
I'll I'll just put trending news here.

1005
01:02:04.325 --> 01:02:06.185
And let me just make sure your

1006
01:02:06.485 --> 01:02:10.985
your URL is blog. Okay? Let me just double check here.

1007
01:02:12.485 --> 01:02:18.180
We're getting the database from this is all so again, we we just jimmy rigged this ourselves to show some,

1008
01:02:19.280 --> 01:02:21.300
articles. Let me just make sure it's correct.

1009
01:02:22.080 --> 01:02:25.940
Where okay. So this is what I wanted to change. The file name is like blog.

1010
01:02:27.760 --> 01:02:28.260
Alright.

1011
01:02:28.640 --> 01:02:29.780
Let's save this.

1012
01:02:30.215 --> 01:02:33.835
Now let's go to your sidebar. Let's pop this in the sidebar, and then

1013
01:02:34.615 --> 01:02:37.675
we gotta cross our fingers and see how it works.

1014
01:02:38.295 --> 01:02:44.075
So we're gonna Awesome. Sidebar manager, and we're gonna edit, let's see what sidebar this is.

1015
01:02:49.039 --> 01:02:51.619
Alright. This is the post single sidebar.

1016
01:02:54.319 --> 01:02:58.260
So let's go to the post single sidebar. Now you can create

1017
01:02:59.065 --> 01:03:00.605
your own a new sidebar

1018
01:03:00.905 --> 01:03:02.765
called blog article sidebar.

1019
01:03:02.825 --> 01:03:07.485
So this is gonna show on all your post sidebars right now, but you could create your own

1020
01:03:09.305 --> 01:03:10.365
sidebar for

1021
01:03:10.790 --> 01:03:13.369
your blog post and only show the related articles,

1022
01:03:13.830 --> 01:03:14.970
the trending articles.

1023
01:03:15.990 --> 01:03:19.349
So here's the trending news. I'm I'm happy if they're on, to be honest.

1024
01:03:19.349 --> 01:03:23.985
If it doesn't matter what they're on, no matter if people see them and they're interested in them.

1025
01:03:24.145 --> 01:03:26.805
I want them to click and read and stay on the site. Alright.

1026
01:03:27.505 --> 01:03:28.005
Let's,

1027
01:03:28.545 --> 01:03:29.525
let's see now.

1028
01:03:35.585 --> 01:03:37.505
Bam. So you got four trending

1029
01:03:38.490 --> 01:03:40.570
There we go. Articles here. Again, it's not pretty.

1030
01:03:40.570 --> 01:03:43.130
Like, all of them have dot dot dot even though they're not

1031
01:03:43.850 --> 01:03:48.190
that's for longer titles. It wasn't done in the most elegant code. It's it's again, we did it quick.

1032
01:03:49.930 --> 01:03:55.095
But there you go. You have trending news now on the side of your. And all it's gonna do is randomize

1033
01:03:56.435 --> 01:03:56.935
articles.

1034
01:03:58.035 --> 01:04:01.955
And what's great is on a cell phone, that's what's gonna show at the end of the article.

1035
01:04:01.955 --> 01:04:06.455
So as soon as they're done reading, they're gonna because that in the on your sidebar, it's the first item.

1036
01:04:06.595 --> 01:04:10.259
That should be the first thing that they see, which will be awesome

1037
01:04:10.720 --> 01:04:12.079
for for your end users.

1038
01:04:12.079 --> 01:04:16.319
Let's let's have a Jason's gonna have a look here and let's see if that's indeed the fact.

1039
01:04:16.319 --> 01:04:18.339
And if not, there you go. So immediately

1040
01:04:18.720 --> 01:04:22.900
That's right. I love it. So, yeah, at the bottom, you have a check. Guys.

1041
01:04:26.075 --> 01:04:30.655
Yeah. So that's actually something for us to look into to to do a little more formally.

1042
01:04:30.795 --> 01:04:35.135
I can see how this would be valuable if you're looking at coupons, articles. Definitely valuable.

1043
01:04:35.355 --> 01:04:35.855
Yeah.

1044
01:04:36.190 --> 01:04:39.310
Alright. And it could be for all it could be for all features.

1045
01:04:39.310 --> 01:04:43.730
It could be for classifieds, for your coupons. One thing, even the wording,

1046
01:04:44.990 --> 01:04:50.030
people also searched for. People love that even though it's not actually using any kind of data.

1047
01:04:50.030 --> 01:04:53.305
It's just something that lets them know, hey. I searched for this coupon.

1048
01:04:53.305 --> 01:04:55.565
Here's other coupons that people search for.

1049
01:04:56.025 --> 01:04:58.985
And then they're more likely to click on that and engage with that particular Yeah.

1050
01:04:58.985 --> 01:05:01.465
You you see that a lot with Amazon. You see that a lot.

1051
01:05:01.465 --> 01:05:06.045
Like, with Amazon, you search for a a a product and it says your related ones is brilliant.

1052
01:05:06.560 --> 01:05:12.180
Like like Jason said, just like the one we had with all the content, they could these these ideas come from, feedback

1053
01:05:12.640 --> 01:05:16.160
just like this one. And then it's awesome because, everybody benefits.

1054
01:05:16.160 --> 01:05:25.345
And and it's also my favorite part about Webinar Wednesdays is us being able to apply these recommendations and giving you guys more tools to to succeed in your own ventures.

1055
01:05:27.325 --> 01:05:27.825
Alright.

1056
01:05:28.445 --> 01:05:30.705
Alright. Will, if you're good for now with this?

1057
01:05:31.005 --> 01:05:35.160
That that's brilliant. That's exactly what I was looking for, guys. Thank you very much. Alright.

1058
01:05:35.160 --> 01:05:39.240
Alright, Jacques. Thank you for your for your question there and sharing your site with us. Alright.

1059
01:05:39.720 --> 01:05:42.119
So we do have a contest of the week.

1060
01:05:42.280 --> 01:05:45.500
If you wanna share the color set that you've created for your site,

1061
01:05:45.960 --> 01:05:49.339
you can email design@brilliantdirectories.com.

1062
01:05:49.585 --> 01:05:50.965
You can email a link,

1063
01:05:51.825 --> 01:05:52.325
to,

1064
01:05:52.865 --> 01:05:54.225
to us, and we'll choose the,

1065
01:05:55.025 --> 01:05:56.245
the winner next week.

1066
01:05:56.945 --> 01:06:00.645
And next webinar is Pat, it's in two weeks. Correct?

1067
01:06:01.025 --> 01:06:02.805
That's right. It is in two weeks.

1068
01:06:03.110 --> 01:06:05.370
So we'll join you guys then, and,

1069
01:06:07.270 --> 01:06:10.870
I think we'll extend this to 10. We're we're getting some people chatting in.

1070
01:06:11.030 --> 01:06:15.590
We'll extend this for five more, orders. If you wanna take advantage of the 75%

1071
01:06:15.590 --> 01:06:16.065
off,

1072
01:06:16.625 --> 01:06:19.925
we'll extend it to five more orders. It has run out already.

1073
01:06:20.704 --> 01:06:23.984
And, we'll we'll join you in two weeks for the next,

1074
01:06:24.385 --> 01:06:27.744
webinar, Wednesday, guys. Thanks for joining in. Alright. Thanks, guys.

1075
01:06:27.744 --> 01:06:29.204
See you guys in a couple weeks.