WEBVTT

1
00:00:00.880 --> 00:00:03.699
Alright. Let's begin, webinar Wednesday.

2
00:00:04.480 --> 00:00:07.839
If you're joining us for the first time, thank you. My name is Jason.

3
00:00:07.839 --> 00:00:10.160
We're also joined with, Patrick and Gabe.

4
00:00:10.160 --> 00:00:17.625
Patrick is the brand manager here and one of the digital marketing strategists here at Brilliant Directories, and we always have Gabe with us.

5
00:00:17.625 --> 00:00:21.705
We're lucky to have him. He's behind the scenes answering your questions in the chat.

6
00:00:21.705 --> 00:00:24.605
So, Gabe, thanks for joining us as well in the webinar.

7
00:00:25.720 --> 00:00:27.660
Alright. Great to be here. Thanks, Jason.

8
00:00:28.040 --> 00:00:34.460
Happy to be here as well. If this is your first time joining us, I always encourage you to also join

9
00:00:34.760 --> 00:00:36.140
our free LinkedIn,

10
00:00:36.600 --> 00:00:42.325
marketing strategy network. You can go to brilliantdirectories.com/linkedin,

11
00:00:42.385 --> 00:00:46.005
as long as you have a LinkedIn account, it's free to join.

12
00:00:46.145 --> 00:00:54.790
If for some reason we're not able to get to your questions here in webinar Wednesday, we can always carry the conversation after hours in the LinkedIn marketing network.

13
00:00:54.790 --> 00:00:55.530
You can,

14
00:00:56.230 --> 00:01:06.090
collaborate with not only myself and Patrick and and other members of the Brilliant Directories team, but also fellow directory owners starting really constructive and helpful

15
00:01:06.525 --> 00:01:10.145
conversations about how to best leverage your directory website.

16
00:01:10.285 --> 00:01:14.125
So you can go to brilliantdirectories.com/linkedin

17
00:01:14.125 --> 00:01:14.785
to join.

18
00:01:15.405 --> 00:01:21.905
And if this, again, is your first time joining us, to introduce you to Webinar Wednesdays, it's really a forum where

19
00:01:22.330 --> 00:01:24.909
we answer any type of questions you might have

20
00:01:25.530 --> 00:01:27.310
about your directory or membership

21
00:01:27.689 --> 00:01:31.229
website. It can be anything from basic setup questions,

22
00:01:31.770 --> 00:01:33.630
more complicated coding questions,

23
00:01:34.009 --> 00:01:36.909
and we can even talk about marketing and SEO strategies,

24
00:01:37.675 --> 00:01:38.735
publishing content,

25
00:01:39.275 --> 00:01:42.735
maximizing member sign up, trying to understand how things work.

26
00:01:43.115 --> 00:01:50.235
And even in some of the webinar Wednesdays, you guys have contributed some really great ideas for features that we should bake into the core software.

27
00:01:50.235 --> 00:01:57.680
So it's a really win win situation for you guys out there and for helping to make the Brilliant Directory software the best that it can be.

28
00:01:57.680 --> 00:01:59.860
So it's great to be with you guys here today.

29
00:02:00.400 --> 00:02:04.020
And any questions are are fair game in Webinar Wednesdays.

30
00:02:05.265 --> 00:02:10.405
We're gonna jump right into the contest winners from last week's webinar Wednesday.

31
00:02:11.265 --> 00:02:11.765
Emily,

32
00:02:12.305 --> 00:02:13.205
Dave Lawyer,

33
00:02:13.505 --> 00:02:14.485
Greg Campisi,

34
00:02:14.785 --> 00:02:19.025
and, Jacqueline Gordon, you guys have all won $200

35
00:02:19.025 --> 00:02:24.879
in Brilliant Directories credits that you can apply to any new purchases of add on sites, training,

36
00:02:25.500 --> 00:02:26.560
whatever you like.

37
00:02:27.019 --> 00:02:30.560
And what the contest was is and we're gonna repeat the contest,

38
00:02:30.939 --> 00:02:34.560
this week if if you won. You can't win twice, but that's okay.

39
00:02:35.055 --> 00:02:36.194
We loved receiving

40
00:02:37.455 --> 00:02:39.795
your sites and the designs that you've done.

41
00:02:40.095 --> 00:02:45.075
So what the contest was was to submit your a link to your website

42
00:02:45.935 --> 00:02:46.435
and

43
00:02:47.520 --> 00:02:48.020
those

44
00:02:48.560 --> 00:02:57.380
four really customize the colors of their site and we've now added them to our premade color sets in our design settings because we love them so much.

45
00:02:57.920 --> 00:03:01.540
And now they're available for all, it's just the colors we're talking about.

46
00:03:01.735 --> 00:03:04.875
And if we scroll down here, we've added four new

47
00:03:05.254 --> 00:03:05.995
color sets,

48
00:03:06.455 --> 00:03:08.955
based on what they created for their websites.

49
00:03:09.815 --> 00:03:11.915
So we have Midnight Beach,

50
00:03:12.215 --> 00:03:13.834
that is courtesy of

51
00:03:14.135 --> 00:03:14.635
Emily.

52
00:03:15.490 --> 00:03:16.950
We have cool waves.

53
00:03:17.330 --> 00:03:21.910
I like this one a lot. It's very relaxing, has some nice cool blue tones.

54
00:03:22.210 --> 00:03:24.870
That is a courtesy of Dave Lawyer.

55
00:03:25.490 --> 00:03:27.190
We have peaceful purple,

56
00:03:28.065 --> 00:03:29.125
courtesy of,

57
00:03:29.745 --> 00:03:30.805
Gregory Campisi.

58
00:03:31.665 --> 00:03:32.965
And we have playground,

59
00:03:33.905 --> 00:03:34.965
courtesy of,

60
00:03:35.425 --> 00:03:38.325
Jacqueline Gordon. So we've added four new,

61
00:03:38.705 --> 00:03:39.900
color sets here,

62
00:03:40.299 --> 00:03:45.180
and, we'll email you guys, about the $200 credit, so you guys don't need to do anything.

63
00:03:45.180 --> 00:03:46.720
We'll we'll follow-up with you ourselves.

64
00:03:47.579 --> 00:03:50.480
And so the contest, this week or for this webinar,

65
00:03:51.099 --> 00:03:54.319
if you didn't win that contest, you can share your design.

66
00:03:55.015 --> 00:03:58.935
You can email design@brilliantdirectories.com.

67
00:03:59.174 --> 00:04:03.114
Include a link to your Brilliant Directories website, and we'll select,

68
00:04:03.575 --> 00:04:04.635
the winning designs,

69
00:04:05.095 --> 00:04:06.955
and we'll add them to our premade

70
00:04:07.334 --> 00:04:08.474
color set options.

71
00:04:08.534 --> 00:04:15.440
And in doing so, you'll win $200 in credits in the next webinar, when we reveal the winners.

72
00:04:15.440 --> 00:04:18.020
So super easy to do. If you think you've created

73
00:04:18.399 --> 00:04:25.280
a nice new type of color set for your site, we'd love to include it in our, premade color sets.

74
00:04:26.160 --> 00:04:29.895
Just important to note, you're not sharing any sensitive information about your site.

75
00:04:29.895 --> 00:04:33.835
It's just the, the color combinations that you've created for your site.

76
00:04:35.495 --> 00:04:40.509
And we'll go ahead and continue, with the important parts of the webinar. And in this webinar,

77
00:04:41.449 --> 00:04:47.210
we're going to pass it over to Pat. And Pat is, you know, he has many sites that he manages himself.

78
00:04:47.210 --> 00:04:49.289
That's where he learns a lot of the,

79
00:04:50.009 --> 00:04:53.385
his best practices is actually using them on his own

80
00:04:53.705 --> 00:04:57.965
live projects, and he's gonna share some of his best practices with us today,

81
00:04:58.505 --> 00:05:03.485
on how to build successful landing pages. So I'll go ahead and pass it over to you, Pat.

82
00:05:04.825 --> 00:05:06.365
Thank you very much, Jason.

83
00:05:07.460 --> 00:05:10.580
So I was, asking Jason if I could do this topic.

84
00:05:10.580 --> 00:05:14.600
I'm very passionate about it because building landing pages

85
00:05:15.140 --> 00:05:19.560
and making sure that when you spend money to drive traffic to your website,

86
00:05:19.895 --> 00:05:23.015
that you're able to collect an email at the very least.

87
00:05:23.015 --> 00:05:28.555
Obviously, ideally, you purchase, but being able to collect that email, that's money well spent.

88
00:05:28.855 --> 00:05:37.610
And when you have a poor performing landing page, perhaps your AdWords campaign or your social media campaigns or whatever means you're doing to drive traffic to your site is succeeding.

89
00:05:38.150 --> 00:05:43.610
But to me, there's no bigger shame than to do that part well and to have visitors leave your website,

90
00:05:44.150 --> 00:05:48.845
because the page that you took them to is not really giving them what they're looking for.

91
00:05:48.845 --> 00:05:52.465
So we're gonna look at an example of a poor performing page.

92
00:05:52.925 --> 00:05:56.925
And like Jason said, I love to apply these techniques to my own,

93
00:05:57.325 --> 00:05:58.305
my own projects,

94
00:05:58.845 --> 00:06:01.290
and I get to see what's working and what's not.

95
00:06:01.450 --> 00:06:06.190
And if you love business, one of the things you love about it is that it's a never ending journey,

96
00:06:06.570 --> 00:06:08.650
and you make mistakes along the way.

97
00:06:08.650 --> 00:06:14.330
And the key is to learn from them and to keep testing and to keep looking for ways that you can improve what you're doing.

98
00:06:14.330 --> 00:06:19.175
So the first landing page we're gonna look at is one that was a little too short.

99
00:06:19.315 --> 00:06:21.014
It didn't provide the information

100
00:06:21.315 --> 00:06:25.014
of what the visitors were searching for, which is probably the biggest mistake.

101
00:06:25.235 --> 00:06:28.134
We didn't we didn't, show ourselves as being an authority

102
00:06:28.650 --> 00:06:34.030
and really just a a bland landing page. And then what we're gonna do is we're gonna look at a very,

103
00:06:35.290 --> 00:06:38.750
high performing landing page, one that's doing a really good job of collecting

104
00:06:39.130 --> 00:06:42.855
those emails, which is what the whole purpose of this particular campaign is.

105
00:06:43.735 --> 00:06:48.155
Basically, what's happening is we're really upping the quality. We're asking ourselves,

106
00:06:48.935 --> 00:06:49.435
honestly,

107
00:06:49.895 --> 00:06:50.875
are we providing

108
00:06:51.335 --> 00:06:54.635
the visitor with the information they think they're getting?

109
00:06:54.855 --> 00:06:57.275
Because a lot of people use some funky practices

110
00:06:57.640 --> 00:07:03.000
to get ad to ads appearing on the website, and they promise them things that they're not actually delivering them.

111
00:07:03.000 --> 00:07:07.340
And when they click on it, they go straight to a product sales pitch or sign up today.

112
00:07:07.640 --> 00:07:12.060
And what's happening is they scare people off. And we'll talk a little bit about that stage,

113
00:07:12.475 --> 00:07:14.415
which is what's called the awareness stage.

114
00:07:14.875 --> 00:07:18.635
So, Jason, if you wanna go ahead and and pass the controls over to me I do.

115
00:07:18.875 --> 00:07:22.635
I'll be happy to to go ahead and present, some of my findings. I do.

116
00:07:22.635 --> 00:07:25.455
But just if you can also quickly explain,

117
00:07:25.995 --> 00:07:33.170
what is the difference between a landing page and your website's homepage, and why do why do people even need

118
00:07:33.550 --> 00:07:34.350
landing pages?

119
00:07:34.350 --> 00:07:38.370
If you could just in short, if you I'll pass it over to you now, but if you can also explain Yeah.

120
00:07:38.670 --> 00:07:41.410
What is a landing page and how it's different than your homepage?

121
00:07:42.125 --> 00:07:43.665
Yeah. Absolutely. Absolutely.

122
00:07:45.245 --> 00:07:48.545
Alright. So I'm gonna go ahead and share my screen.

123
00:07:49.005 --> 00:07:53.965
So a landing page, Jason, is the reason why you want it different from a home page.

124
00:07:53.965 --> 00:07:55.425
We're gonna go look at my

125
00:07:56.030 --> 00:07:57.330
home page right now.

126
00:07:57.710 --> 00:07:59.970
And a home page is very generic.

127
00:08:00.350 --> 00:08:01.569
A home page will include,

128
00:08:01.949 --> 00:08:02.509
the different,

129
00:08:02.910 --> 00:08:03.569
the different

130
00:08:03.870 --> 00:08:06.270
gateways of the different sections of your website.

131
00:08:06.270 --> 00:08:09.410
So in my case, this is a website for certifying people

132
00:08:09.754 --> 00:08:13.055
to become English teachers. So you can find information about the courses,

133
00:08:13.514 --> 00:08:16.574
about the accreditation, about the dates, about the staff.

134
00:08:17.034 --> 00:08:18.335
That's a home page.

135
00:08:18.555 --> 00:08:24.414
A landing page is a page that you design with a specific purpose and a specific audience.

136
00:08:25.199 --> 00:08:29.280
And we're gonna give you some very good examples of of what that means.

137
00:08:29.280 --> 00:08:31.460
We're gonna figure out who our audience is,

138
00:08:31.919 --> 00:08:34.740
how we find out the audiences, how we decide

139
00:08:35.120 --> 00:08:40.020
what kind of landing page to build, and then compare a good landing page to a bad landing page.

140
00:08:40.605 --> 00:08:46.365
I know that's a little bit of a a murky answer, Jason, but I think maybe after I give some examples, it would be helpful.

141
00:08:46.365 --> 00:08:47.405
No. I think you explained it well.

142
00:08:47.405 --> 00:08:52.545
Just to summarize what I got from what you said, your homepage is a is almost like a portal

143
00:08:53.085 --> 00:08:54.065
into other

144
00:08:54.450 --> 00:08:55.650
sections of your website.

145
00:08:57.410 --> 00:09:01.270
And you don't want too much because you might confuse visitors,

146
00:09:01.650 --> 00:09:03.430
but you wanna make entering

147
00:09:03.730 --> 00:09:07.510
additional areas of your website easy. And that's what the homepage does.

148
00:09:07.625 --> 00:09:10.685
It's a place to invite people to explore more.

149
00:09:11.625 --> 00:09:17.725
And then based on what you said, a landing page is really the place where you wanna capture a visitor's information.

150
00:09:18.105 --> 00:09:21.030
And the best way to do that is to make a landing page

151
00:09:21.510 --> 00:09:25.850
relate to the exact type of audience whose information you're trying to capture.

152
00:09:26.070 --> 00:09:28.410
So that's what I got based on what you're saying.

153
00:09:29.270 --> 00:09:32.810
Alright. That and thank you, Jason. That's a great summary, and exactly it.

154
00:09:33.030 --> 00:09:37.175
So the first step to build a good landing page is to first

155
00:09:37.635 --> 00:09:40.455
figure out who you're building the landing page for.

156
00:09:41.235 --> 00:09:47.335
And there's a great tool that I'm gonna share with everybody, and it's called Google Adwords keyword planner.

157
00:09:47.850 --> 00:09:51.709
This is one of the reason I was most excited to to present this topic today.

158
00:09:51.930 --> 00:09:56.269
Because what this does is Google will give you the data that you need to know

159
00:09:56.730 --> 00:10:00.269
how many people are using what specific search terms.

160
00:10:00.665 --> 00:10:02.925
So when we're building out landing pages,

161
00:10:03.384 --> 00:10:10.925
what we wanna do in in this particular case, remember, it's a language school to certify people to become English teachers in Costa Rica.

162
00:10:11.144 --> 00:10:14.125
So what I'm interested in is I wanna find out

163
00:10:15.560 --> 00:10:17.020
how many people are googling

164
00:10:17.880 --> 00:10:18.380
teaching

165
00:10:19.320 --> 00:10:19.820
English

166
00:10:21.480 --> 00:10:23.100
in Costa Rica.

167
00:10:23.640 --> 00:10:25.160
And then you can get ideas.

168
00:10:25.160 --> 00:10:31.345
And what what the keyword planner is going to do, and it's for any industry, is they're gonna show you, okay.

169
00:10:31.345 --> 00:10:37.285
On average, in The United States, because I'm targeting strictly The United States, you can change you can make it worldwide.

170
00:10:37.425 --> 00:10:39.045
You can make it state specific.

171
00:10:39.665 --> 00:10:43.525
You can make it I can add Canada here if I want it to be The United States

172
00:10:43.850 --> 00:10:47.370
and Canada. So what whatever your market is, you're able to do that.

173
00:10:47.370 --> 00:10:52.270
So that should increase, the volume. Now it went from seven twenty to eight eighty, for example.

174
00:10:52.650 --> 00:10:56.155
So I'm able to tell that 880

175
00:10:56.155 --> 00:11:02.095
people every month on Google will actually search for the term teaching English in Costa Rica.

176
00:11:02.635 --> 00:11:06.495
And then I understand that people will also search for these additional terms.

177
00:11:06.715 --> 00:11:10.075
And Google does a great job of showing you other ideas that you can use.

178
00:11:10.075 --> 00:11:13.360
They're not all good, but they do a great job of understanding. Okay.

179
00:11:13.360 --> 00:11:19.700
If they search this in your industry, these are other search terms you're probably gonna wanna go after when you're doing an advertisement.

180
00:11:19.840 --> 00:11:22.480
Pat, I see So here we have teaching Sorry to interrupt you. Yep.

181
00:11:22.480 --> 00:11:25.300
I see that it's it's showing the average monthly searches.

182
00:11:26.145 --> 00:11:30.465
So I'm I'm assuming that's that's how many times that the popularity of that phrase.

183
00:11:30.465 --> 00:11:32.805
Can you sort that from highest to lowest?

184
00:11:35.665 --> 00:11:41.060
I am not sure if I can. Let's see. Yes. I can. There you go. That is the highest

185
00:11:41.600 --> 00:11:44.740
right there. The most broad, which is just the word teacher, which is

186
00:11:45.040 --> 00:11:48.340
essentially useless for for what you're specifically trying to target.

187
00:11:49.120 --> 00:11:49.520
Correct.

188
00:11:49.520 --> 00:11:57.535
Even teaching English abroad, it is okay, but that'd be highly competitive for me because we'd be competing with all of the certification schools around the world.

189
00:11:57.535 --> 00:12:01.295
Look at So if I was spending ad dollars there, it'd be hurtful for me. Right.

190
00:12:01.295 --> 00:12:05.475
Look at teach English in Japan. That's that looks like a big player, eighty one hundred.

191
00:12:06.590 --> 00:12:07.890
So this is this is

192
00:12:08.350 --> 00:12:09.810
a phenomenal tool. Wow.

193
00:12:11.390 --> 00:12:14.990
Yeah. And and for me, it's I'm specifically interested in Costa Rica.

194
00:12:14.990 --> 00:12:20.050
And although the search volume may not seem to be very high, for my particular industry,

195
00:12:20.535 --> 00:12:22.935
20 students is all we can take on every month.

196
00:12:22.935 --> 00:12:27.274
That's the maximum, and that's with two groups at a time. And we're usually operating at capacity,

197
00:12:27.894 --> 00:12:32.695
I'm happy to say. So we're already full, and that's good. So for me to get,

198
00:12:33.095 --> 00:12:38.589
20 leads, quality leads a month, it's actually extremely valuable because we do get students in other avenues.

199
00:12:38.589 --> 00:12:40.750
It just depends on your industry, of course.

200
00:12:40.750 --> 00:12:43.970
This is a very specific term in a very specific country.

201
00:12:44.350 --> 00:12:45.560
If I got rid of,

202
00:12:46.425 --> 00:12:48.925
of this and I just put in overseas, obviously,

203
00:12:49.625 --> 00:12:55.065
at this point, it's a much bigger market. It's a much bigger industry and so forth. So would you go

204
00:12:55.705 --> 00:12:59.305
oh, there you go. $8.80, the same amount. Well, I just got proved wrong.

205
00:12:59.305 --> 00:13:01.085
Can you check can you check South America?

206
00:13:01.430 --> 00:13:04.490
Just out of curiosity, teaching English in South America.

207
00:13:05.829 --> 00:13:11.290
And and this is where this is where you get you come to terms with the idea of making data driven decisions.

208
00:13:11.670 --> 00:13:14.329
It's one thing for you to think it's a good idea.

209
00:13:14.385 --> 00:13:22.085
It's another thing for you to have data that confirms maybe that is a good industry to go in or maybe that is a good thing to build a landing page for.

210
00:13:22.305 --> 00:13:29.845
So in this case, I found out for sure and more people Googled teaching English in Costa Rica than teaching English in South America.

211
00:13:33.210 --> 00:13:42.170
So that means I probably chose a pretty good country to create a language school to certify people to become English teachers because it's quite a bit of people are doing that.

212
00:13:42.170 --> 00:13:48.675
And when you combine it with all of the other search terms, you'll see all the other ones I have in Costa Rica, they add up to thousands.

213
00:13:49.695 --> 00:13:53.295
So to get to the landing page, I needed to build a page.

214
00:13:53.295 --> 00:13:58.995
I wanted to do ads that got people that Googled teach English in Costa Rica to come to my website.

215
00:13:59.400 --> 00:14:02.780
I'm gonna show you the first one that we developed and it performed

216
00:14:03.240 --> 00:14:03.740
terribly.

217
00:14:05.160 --> 00:14:09.900
And it was this one right here. So we went to work and we developed what's called the lead magnet.

218
00:14:09.960 --> 00:14:15.765
And we said, we're gonna offer people that are Googling teaching English in Costa Rica to download our guide.

219
00:14:16.225 --> 00:14:24.805
So somebody that has no idea who we are, no idea what we do, they clicked on our guide, they clicked on our link, they came to this page, and they left immediately.

220
00:14:25.400 --> 00:14:28.060
And we were thinking, but we're giving them such a good tool.

221
00:14:28.200 --> 00:14:32.700
We're giving them this incredible guide. Why are they not downloading

222
00:14:33.080 --> 00:14:35.560
this incredible guide on teaching English in Costa Rica?

223
00:14:35.560 --> 00:14:37.580
They Googled teaching English in Costa Rica.

224
00:14:38.075 --> 00:14:42.495
We're offering them exactly what they want. Why is this page performing poorly?

225
00:14:43.035 --> 00:14:47.135
And we we got a little bit of help. We booked some some consulting services

226
00:14:48.075 --> 00:14:53.589
and actually and and we we decided to follow best practices of of what what's called inbound marketing.

227
00:14:53.730 --> 00:14:59.089
And we we decided to change our landing page strategy. This is what too many people are doing.

228
00:14:59.089 --> 00:15:02.630
They're thinking someone's gonna go from googling to signing up

229
00:15:03.010 --> 00:15:04.470
without building a relationship.

230
00:15:05.145 --> 00:15:08.985
It's like going to the bar and buying someone a drink and not asking their name.

231
00:15:08.985 --> 00:15:13.325
You gotta start the conversation. Right? You can't jump the gun and go too quick.

232
00:15:13.385 --> 00:15:17.165
So our big lessons were, okay. Let's let's go back

233
00:15:17.500 --> 00:15:20.960
and let's put ourselves in the shoes of the person that

234
00:15:21.340 --> 00:15:25.500
is typing teaching English Costa Rica. We said, what do they want to know?

235
00:15:25.500 --> 00:15:30.220
What information do they want? Who are they? What is the persona? How old are they?

236
00:15:30.220 --> 00:15:32.480
What is their gender? What are their concerns?

237
00:15:33.005 --> 00:15:35.565
What is the best information that we could give them?

238
00:15:35.565 --> 00:15:42.065
So when they Google teaching English in Costa Rica, they would be able to get the information they hoped that they were googling for.

239
00:15:42.445 --> 00:15:43.584
Build credibility,

240
00:15:44.125 --> 00:15:46.065
build an authority on the topic

241
00:15:46.700 --> 00:15:51.200
so that they feel like, hey. We are the experts on this. And then offer them something

242
00:15:51.580 --> 00:15:55.339
after we've given them what they're looking for initially, not telling them, hey.

243
00:15:55.339 --> 00:15:58.940
I'll give you the answers to your questions if you give me your email.

244
00:15:58.940 --> 00:16:01.839
Because information these days with the Internet, it's free.

245
00:16:02.035 --> 00:16:07.815
And businesses that hold on to information first before giving an email, they usually have trouble converting.

246
00:16:07.955 --> 00:16:10.375
So I'm gonna show you the landing page that we built.

247
00:16:10.755 --> 00:16:12.455
And that landing page is

248
00:16:12.835 --> 00:16:13.655
this one.

249
00:16:14.160 --> 00:16:18.000
So it has I wanna make a couple of of of notes on this.

250
00:16:18.000 --> 00:16:26.579
One, you should see nothing about us talking about the course, about us selling a course, about us being an institute, about what we offer people.

251
00:16:27.040 --> 00:16:28.740
It's just a 100%

252
00:16:29.040 --> 00:16:29.540
authentic

253
00:16:30.695 --> 00:16:36.875
landing page giving the person that Google teaching English in Costa Rica the exact information that they wanted.

254
00:16:37.335 --> 00:16:40.775
And we wanna give them the best topics. Are there many teaching jobs?

255
00:16:40.775 --> 00:16:44.269
What's the average length of the contract? Do I need a visa? What type of classes?

256
00:16:44.329 --> 00:16:46.509
What's the salary? How do I find a combinations?

257
00:16:47.130 --> 00:16:49.070
And guess what each of these have?

258
00:16:49.449 --> 00:16:55.550
Each of these have additional links that they can click on to learn more about all of those additional products.

259
00:16:56.009 --> 00:16:58.355
It's a never ending flow of information.

260
00:16:58.575 --> 00:17:04.755
All of those pages have handpicked articles that keep them on my website, that keep them reading pages.

261
00:17:05.295 --> 00:17:12.515
And, of course, the idea being when they're on these pages, they're gonna see our download the ultimate guide on all of these additional pages.

262
00:17:12.690 --> 00:17:17.809
If we go into incognito mode, you'll also see a pop up show up that will get their emails.

263
00:17:17.809 --> 00:17:21.829
I've I've already signed up. That's why you're not seeing it. So the strategy being

264
00:17:22.369 --> 00:17:23.269
build the credibility

265
00:17:24.690 --> 00:17:31.455
and then offer them the call to action, which is to download the guide or to book a consultation or to do whatever service it is you're offering.

266
00:17:31.835 --> 00:17:34.735
And then you wanna offer them votes of confidence. So testimonials

267
00:17:35.195 --> 00:17:41.615
are a great thing to put on the landing page where you let them identify with other people that have used the services and say, oh, wow.

268
00:17:41.779 --> 00:17:45.880
I really like that. And, of course, offering links to additional resources.

269
00:17:46.500 --> 00:17:49.080
Just overdo it with quality information.

270
00:17:49.700 --> 00:17:50.840
There's no hacking

271
00:17:51.380 --> 00:17:55.395
with this strategy. There's no there's no two second fix. There's no trick.

272
00:17:55.475 --> 00:18:00.215
The only thing that you can do is be authentic with yourself and honest with yourself and ask the question.

273
00:18:00.435 --> 00:18:06.055
If somebody's googling a term and they clicked on my link, would they be happy that they did so?

274
00:18:06.115 --> 00:18:07.955
Or am I just trying to sell them something?

275
00:18:07.955 --> 00:18:12.440
And if the answer is you're just trying to sell them something, you're probably gonna convert a little poorly.

276
00:18:13.140 --> 00:18:17.720
And then and then the way and the better your page does the better your page does,

277
00:18:18.580 --> 00:18:24.120
the cheaper your AdWords campaigns are going to be. So I'm rewarded by Google.

278
00:18:24.544 --> 00:18:26.325
Right? And we're just starting this campaign.

279
00:18:26.544 --> 00:18:29.924
I'm rewarded with Google with very cheap cost per click.

280
00:18:30.145 --> 00:18:42.160
The reason why our cost per click are so low and if anybody knows advertising, it's probably shocking in an industry this competitive that it is so low with the amount of clicks that we're getting when they're recommending we do one twenty two.

281
00:18:42.160 --> 00:18:55.475
It's because when your bounce rate is low, when people stay on your site, when people visit other pages, when the keywords match the search terms, Google rewards the quality score, and they care more about the quality score than the amount that you're bidding.

282
00:18:55.534 --> 00:19:04.755
And that's how you're able to outrank people that are bidding more by having a better quality landing page because Google's business is providing people with a good search experience.

283
00:19:05.480 --> 00:19:08.280
So if you actually do a good job go ahead, Jason. I had a question.

284
00:19:08.280 --> 00:19:12.780
So this is for you're obviously attracting people looking to teach English.

285
00:19:13.080 --> 00:19:20.795
How does this relate to you know, a lot of people on the webinar here have more directory sites where they're servicing businesses and professionals.

286
00:19:21.175 --> 00:19:26.555
Maybe it's a lead gen site for, you know, people who wanna get connected with a lawyer or insurance company.

287
00:19:28.375 --> 00:19:31.170
How does this how does this work for those types?

288
00:19:31.170 --> 00:19:33.410
How do you create landing pages for those types of sites?

289
00:19:33.410 --> 00:19:39.090
What what kind of ebooks should you be offering or or or information should you be giving away for free?

290
00:19:39.090 --> 00:19:39.590
Because,

291
00:19:40.370 --> 00:19:45.750
I'm just curious how this relates how this how other people can apply the same logic but in different industries.

292
00:19:47.625 --> 00:19:57.965
You would wanna you wanna find out first and foremost before you invest in an ebook to use the keyword search planner to see if there's even any search queries for what you're thinking.

293
00:19:58.025 --> 00:20:01.645
So if you're gonna do lawyer, for example, where it starts with

294
00:20:02.120 --> 00:20:03.260
you have a lawyer directory,

295
00:20:03.880 --> 00:20:10.280
and we're gonna start from the beginning, is you're gonna do a keyword, and I have no idea because lawyer is an industry I'm not familiar with.

296
00:20:10.280 --> 00:20:17.340
So I'm just gonna type in lawyer, and I'm gonna see what related search terms Google tells me are the most common ones for lawyer.

297
00:20:18.115 --> 00:20:19.635
And we're gonna and we're gonna sort it.

298
00:20:19.635 --> 00:20:27.815
So the things that people search for are legal aid, legal advice, lawyers near me, law firm, attorney, attorney at law.

299
00:20:27.875 --> 00:20:31.255
So this has given me some insight into what I should be going after.

300
00:20:31.840 --> 00:20:32.580
If I see,

301
00:20:33.440 --> 00:20:34.340
legal advice,

302
00:20:35.600 --> 00:20:38.340
perhaps you wanna create a landing page that says,

303
00:20:38.960 --> 00:20:40.340
the the top that,

304
00:20:41.519 --> 00:20:42.019
ten

305
00:20:42.559 --> 00:20:46.155
ten tips to know before the lawyer you choose. Right. 10 things No. No. No.

306
00:20:46.155 --> 00:20:49.055
You're absolutely, like, 10 questions. Actually, it could be for any professional.

307
00:20:49.115 --> 00:20:54.895
10 questions to ask your lawyer or plumber or interior designer before you hire them.

308
00:20:55.275 --> 00:21:01.115
And that's valuable information to a consumer, and then you can I I totally see where you're go you're going with this?

309
00:21:01.115 --> 00:21:03.990
As you you create an asset that helps the end user

310
00:21:04.450 --> 00:21:08.790
achieve their goals in the end. And and through that, you create trust and credibility.

311
00:21:10.610 --> 00:21:13.030
Correct. And if it's, if it's a software

312
00:21:13.570 --> 00:21:15.910
directory or if it's a products directory,

313
00:21:16.290 --> 00:21:17.270
you can say,

314
00:21:17.625 --> 00:21:20.365
that you have a guide where you rank the top 100

315
00:21:20.505 --> 00:21:22.525
softwares of 02/2017,

316
00:21:22.985 --> 00:21:25.965
or you rank the 100 the top 100 law firms.

317
00:21:26.265 --> 00:21:31.065
People love those things. Even if you branded it, you can even sell this to the law firms.

318
00:21:31.065 --> 00:21:35.930
You can sell this to the dentist. You could say, I'm gonna have a lead magnet on my website,

319
00:21:36.230 --> 00:21:41.610
and I'm gonna drive traffic to it. And the main thing we're gonna sell on people is our top 100

320
00:21:41.830 --> 00:21:42.330
dental,

321
00:21:43.190 --> 00:21:46.810
firms to work with to get your next dental work done on your teeth.

322
00:21:47.005 --> 00:21:49.645
And if you wanna be a part of that, this is how much it is.

323
00:21:49.645 --> 00:21:55.245
And then you create the guide, and not only are you able to generate revenue from it, people who are visiting your site.

324
00:21:55.245 --> 00:22:00.890
Now remember, you give them quality tips at the beginning, what to look out for. The number one,

325
00:22:01.270 --> 00:22:03.610
the the the top three mistakes people make,

326
00:22:03.990 --> 00:22:06.250
the the scams that they should be worried about.

327
00:22:06.390 --> 00:22:09.590
And then once you bought that credibility with them and you tell them, oh, wow.

328
00:22:09.590 --> 00:22:11.210
You're really looking out for me.

329
00:22:11.430 --> 00:22:16.065
Then you tell them, download our guide of the top 50 dental firms of 02/2017

330
00:22:16.065 --> 00:22:16.885
in The US.

331
00:22:17.105 --> 00:22:22.085
And you drive it to revenue maker, plus you have a great lead magnet, plus you're taking care of your customers,

332
00:22:22.465 --> 00:22:25.610
plus people are gonna authentically give you an email. Awesome.

333
00:22:26.149 --> 00:22:26.730
Lastly, Pat,

334
00:22:28.070 --> 00:22:30.250
not everyone can make a beautiful ebook.

335
00:22:31.190 --> 00:22:38.010
I know you can create, like, a Microsoft Word document and you can save it as a PDF, and then you can make that available for download.

336
00:22:38.309 --> 00:22:40.570
How important is it for it to look pretty

337
00:22:40.875 --> 00:22:44.815
versus just getting it getting the good quality information out there?

338
00:22:45.755 --> 00:22:49.455
Yeah. So what I would do is if if if I'm not much of a designer,

339
00:22:50.155 --> 00:22:53.790
I would go to canva.com. We already talked about this in some other in some other ones.

340
00:22:53.950 --> 00:22:58.290
And I would choose an infographic. Infographics are things people are willing to download as well.

341
00:22:58.830 --> 00:23:02.770
And let's see if I can find an example of an infographic here.

342
00:23:03.470 --> 00:23:07.630
I hope Because because the download could just be one sheet with 10 tips on it.

343
00:23:07.630 --> 00:23:12.205
It doesn't have to be 40 pages long. It could just be the information that they're seeking.

344
00:23:12.905 --> 00:23:15.225
Yeah. Like Here's a here's a great one. Right?

345
00:23:15.225 --> 00:23:18.925
This is and then these things here, you don't need to know any designs.

346
00:23:19.225 --> 00:23:21.360
You just need to find look at it. It's all free.

347
00:23:21.600 --> 00:23:30.580
You just need to find one you like, and they're all lists, and you can easily change the icon, then you can go here, and then you can easily start without knowing any designs, start changing the words.

348
00:23:30.799 --> 00:23:32.500
I love it. Canva.com?

349
00:23:32.880 --> 00:23:34.735
Canva Com, and it's free.

350
00:23:35.115 --> 00:23:38.655
So I mean there I know I yeah? I I think what we should do is

351
00:23:39.755 --> 00:23:49.440
maybe not the next webinar, but maybe in the next month or two, sixty days, we should do a webinar together on how to set up a landing page and create a lead magnet, which in this case is

352
00:23:49.759 --> 00:23:54.100
an ebook or an infographic download. The most basic thing someone can do

353
00:23:54.480 --> 00:24:00.740
so they can start converting more of their visitors that they're trying to attract into leads rather than people just leaving their websites.

354
00:24:01.519 --> 00:24:02.885
Yep. That'd be fantastic.

355
00:24:03.025 --> 00:24:07.665
This is, this is definitely what I'm passionate about, so I'd love to do that. Okay. Alright.

356
00:24:07.665 --> 00:24:10.305
Well well, thank you. We can continue talking about this.

357
00:24:10.305 --> 00:24:13.925
This is great information, but I think you've given some really, really good insight.

358
00:24:14.305 --> 00:24:16.965
And more importantly, I I think just things to consider

359
00:24:17.520 --> 00:24:22.640
when you're thinking of your website as a business and as a business that actually is serving customers.

360
00:24:22.640 --> 00:24:27.780
You don't wanna walk into a restaurant that doesn't have a menu and you don't know even know what to order.

361
00:24:28.160 --> 00:24:32.660
So you don't wanna you don't wanna walk into a restaurant that doesn't have a sign on the front door.

362
00:24:32.855 --> 00:24:37.035
So, you know, all these things are are are very important. So thank you for sharing that.

363
00:24:37.415 --> 00:24:42.395
Alright. My pleasure. I'll pass it back to you, Jason. Alright. Alright. Good stuff there,

364
00:24:42.935 --> 00:24:45.515
from Pat. I'm always learning stuff from Pat.

365
00:24:46.340 --> 00:24:49.400
And we're gonna do a little flash survey here,

366
00:24:50.900 --> 00:24:53.380
and see if, if you guys found,

367
00:24:53.700 --> 00:24:57.960
Pat's best practices helpful. I'm gonna launch a a survey here. If you guys can,

368
00:24:58.580 --> 00:25:00.920
answer this, it's gonna pop up on your screen

369
00:25:02.025 --> 00:25:02.525
right

370
00:25:03.225 --> 00:25:03.725
now.

371
00:25:04.425 --> 00:25:07.805
And if you can vote in, were Patrick's tips helpful?

372
00:25:08.105 --> 00:25:08.985
You can vote,

373
00:25:09.465 --> 00:25:09.965
yes.

374
00:25:10.745 --> 00:25:11.645
Keep them coming,

375
00:25:12.025 --> 00:25:17.510
yes. But maybe it was too fast, too complicated, too confusing to really get any information.

376
00:25:19.570 --> 00:25:23.910
No, I didn't learn much, or no, just focus on webinar Wednesday questions.

377
00:25:24.930 --> 00:25:26.470
It looks like No hard feelings.

378
00:25:27.170 --> 00:25:28.790
Pat, it looks like

379
00:25:29.195 --> 00:25:32.955
everyone has voted in. Well, there's three more people. If you haven't voted, please, vote in.

380
00:25:32.955 --> 00:25:34.655
Two more people now haven't voted.

381
00:25:35.355 --> 00:25:37.535
It looks like 85%,

382
00:25:37.755 --> 00:25:38.495
eighty %,

383
00:25:39.035 --> 00:25:40.975
over 80% of people loved,

384
00:25:41.370 --> 00:25:43.070
what you had to share, Pat. So,

385
00:25:43.610 --> 00:25:47.930
I I did as well. And so maybe we can try to sprinkle that into the webinar Wednesday.

386
00:25:47.930 --> 00:25:50.190
So we're always trying new things here.

387
00:25:50.810 --> 00:25:52.910
Beautiful. Thank you for your feedback, guys.

388
00:25:54.105 --> 00:25:56.765
Okay, guys. We have some really, really, really

389
00:25:57.145 --> 00:25:58.925
sad news and good news

390
00:25:59.545 --> 00:26:00.205
for you.

391
00:26:00.665 --> 00:26:04.685
And I see some people just joined the webinar, so I think you've come just in time.

392
00:26:05.545 --> 00:26:07.645
We have an injury update.

393
00:26:09.150 --> 00:26:11.090
Last week, I I was playing

394
00:26:11.550 --> 00:26:12.050
tennis,

395
00:26:12.670 --> 00:26:18.290
and, I rolled over my left ankle, and, you know, the bigger they are, the harder they fall.

396
00:26:18.510 --> 00:26:22.370
I landed on my right elbow, and I've I fractured

397
00:26:22.995 --> 00:26:24.055
my right forehand.

398
00:26:24.515 --> 00:26:26.215
So it's hard for me to

399
00:26:27.395 --> 00:26:30.935
do what I do what I love to do, which is working on the computer.

400
00:26:32.595 --> 00:26:33.075
So,

401
00:26:33.635 --> 00:26:36.515
we were gonna we did Pat's best practices today.

402
00:26:36.515 --> 00:26:44.940
We were gonna do segment with special slides on on how to, keep your visitors from leaving your homepage, but because of the injury, we were unable,

403
00:26:45.640 --> 00:26:46.460
to do that.

404
00:26:47.080 --> 00:26:49.180
But there is a silver lining

405
00:26:49.480 --> 00:26:51.420
for this. The good news is

406
00:26:52.054 --> 00:26:55.115
we're going to turn this into a positive thing for you guys.

407
00:26:55.975 --> 00:26:58.635
We're going to do an injury promo code.

408
00:26:59.095 --> 00:26:59.995
It's elbow.

409
00:27:00.375 --> 00:27:04.235
I haven't created it yet. I'm going to create it with you guys on the webinar.

410
00:27:05.060 --> 00:27:07.400
It's only gonna be for the first five people

411
00:27:07.780 --> 00:27:10.500
who use it, and it'll get you 75%

412
00:27:10.500 --> 00:27:15.880
off any purchase on the Brilliant Directories website. So if it's new sites, add ons club,

413
00:27:16.260 --> 00:27:20.585
whatever you want. So let's go and create the promo code together.

414
00:27:21.684 --> 00:27:24.825
Good thing for you guys to know is Brilliant Directories uses the same platform,

415
00:27:25.605 --> 00:27:27.225
as you guys do for your,

416
00:27:27.845 --> 00:27:31.304
website. So I'm gonna create a a coupon code here called elbow.

417
00:27:32.085 --> 00:27:33.784
It's gonna be a percent discount,

418
00:27:34.325 --> 00:27:35.445
75%

419
00:27:35.445 --> 00:27:35.820
off.

420
00:27:36.380 --> 00:27:38.480
And I'm gonna set the max uses

421
00:27:39.340 --> 00:27:43.200
to five. I suspect it will be expired before the webinar

422
00:27:43.740 --> 00:27:47.120
is over. It'll get five uses, and I'll go ahead and save

423
00:27:47.740 --> 00:27:48.240
that.

424
00:27:50.215 --> 00:27:51.275
And we'll just

425
00:27:51.655 --> 00:27:53.195
make sure it'll be accepted.

426
00:27:54.295 --> 00:27:58.315
We'll we'll just try for the directory discount club just to make sure it's working.

427
00:28:00.455 --> 00:28:00.955
Alright.

428
00:28:02.650 --> 00:28:06.190
A directory discount club is great if you wanna manage multiple sites.

429
00:28:06.570 --> 00:28:09.070
So let's just type in Elbow here as an example.

430
00:28:11.530 --> 00:28:14.730
There we go. So five people can get 75%

431
00:28:14.730 --> 00:28:17.265
off. I haven't paid so it's this doesn't count, but

432
00:28:17.745 --> 00:28:19.045
you can use Elbow

433
00:28:19.505 --> 00:28:20.865
and get 75%

434
00:28:20.865 --> 00:28:24.805
off, and, I should be better in about a week or two.

435
00:28:25.185 --> 00:28:29.445
And, so hopefully we can get back to creating some awesome stuff. So,

436
00:28:30.065 --> 00:28:32.340
bad news and good news. Alright.

437
00:28:33.760 --> 00:28:38.960
Now the fun part. Your questions here for webinar Wednesday, we're gonna pass it over to you guys.

438
00:28:38.960 --> 00:28:44.020
This is where you guys can ask any questions about your Brilliant Directories website, marketing

439
00:28:44.674 --> 00:28:45.174
related,

440
00:28:46.355 --> 00:28:47.235
setting up your site.

441
00:28:47.235 --> 00:28:53.815
I won't be able to get into too much of the code today just because it's hard for me to type, but I will do my best.

442
00:28:53.875 --> 00:28:56.294
And let's see who we have here.

443
00:28:56.659 --> 00:29:01.159
And we'll go ahead and start with, Martin. Martin, we've unmuted your microphone.

444
00:29:02.820 --> 00:29:06.279
Hello. Can you hear me? Loud and clear, Martin. How's everything going with you?

445
00:29:06.820 --> 00:29:07.700
Going pretty good.

446
00:29:08.419 --> 00:29:11.524
I still hadn't really got into swing with the the website.

447
00:29:11.524 --> 00:29:13.625
I just had a couple I just had a quick question.

448
00:29:14.804 --> 00:29:19.784
Now I know there's some new add ons. How do I learn about all the add ons and access them?

449
00:29:20.485 --> 00:29:24.585
Sure. Okay. Good question. So, yeah, we are, always adding, add ons.

450
00:29:25.365 --> 00:29:26.505
Add ons are

451
00:29:27.179 --> 00:29:29.519
basically based on some of the feature requests

452
00:29:30.700 --> 00:29:35.519
that have been made in the community forum. So you can go to add ons here,

453
00:29:36.220 --> 00:29:36.720
and

454
00:29:37.260 --> 00:29:42.675
you can see all the add ons that are available. Sometimes there are some that are are coming soon.

455
00:29:43.315 --> 00:29:45.815
And if you wanted to see them,

456
00:29:46.915 --> 00:29:51.095
on your site Do you mind if if I check out your site to show you where you can get that in the admin?

457
00:29:51.555 --> 00:29:54.615
Yeah. Sure. Orthopedicsurgeonstoday.com.

458
00:29:55.200 --> 00:29:56.740
Alright. Give me one second

459
00:29:58.159 --> 00:29:59.840
here. Alright. I'll show you where,

460
00:30:00.480 --> 00:30:01.940
you can access them,

461
00:30:02.720 --> 00:30:06.340
in your admin. Okay. So actually this is a good point here.

462
00:30:07.555 --> 00:30:10.615
So normally, you'd have a a banner here

463
00:30:10.915 --> 00:30:13.575
so that you can check out, your add ons,

464
00:30:14.035 --> 00:30:17.155
but, it's only when you've completed the the basic things.

465
00:30:17.155 --> 00:30:22.135
It looks like you need to set up you need to set up your Google locations I'm sorry, your Google recapture

466
00:30:22.660 --> 00:30:26.440
and your pay your payment gateway still. This is so you can collect payments.

467
00:30:26.740 --> 00:30:29.300
And there are instructions here, Martin, on how to do that.

468
00:30:29.300 --> 00:30:32.820
If you need help with that, you can always email support@brilliantdirectories.com.

469
00:30:32.820 --> 00:30:36.340
This is stuff that we'll help you with if you need, assistance on.

470
00:30:36.934 --> 00:30:40.054
But once you're you're done with that, let me show you what you will see,

471
00:30:41.015 --> 00:30:43.035
in the admin area. Give me one moment.

472
00:30:43.415 --> 00:30:45.595
So there is a link in your admin area,

473
00:30:45.975 --> 00:30:49.975
and normally you'll see a banner there on your dashboard. I'm gonna provide this link.

474
00:30:49.975 --> 00:30:53.450
And this will tell you which add ons are active and inactive.

475
00:30:53.830 --> 00:30:59.929
If you're part of the VIP add ons club and you see that one of them happened to be inactive, just email,

476
00:31:00.870 --> 00:31:03.290
addons@brilliantdirectories.com

477
00:31:03.590 --> 00:31:09.895
and say, hey, I'm supposed to have this activated on my site, and and they'll they'll make sure it's active on your site for you.

478
00:31:10.195 --> 00:31:12.855
But this will show you all of them that are active and inactive.

479
00:31:13.155 --> 00:31:16.855
And then at the bottom here, it'll say, you know, you have 16 of 21,

480
00:31:17.315 --> 00:31:17.815
active.

481
00:31:18.115 --> 00:31:21.735
And let me share this link here so everyone can check on their sites.

482
00:31:22.190 --> 00:31:29.809
And then if you're not a member of the add ons club, if you only if you're if you're if you've purchased add ons one or two or three alone,

483
00:31:30.190 --> 00:31:34.515
I would recommend canceling those and just getting the VIP add ons club.

484
00:31:35.475 --> 00:31:39.895
And that way you'll get all our add ons, you'll lock in your price. This is a great product,

485
00:31:40.595 --> 00:31:42.115
to use the 75%

486
00:31:42.115 --> 00:31:46.835
elbow coupon on, which I think might be already done. I think some people jumped on it.

487
00:31:46.835 --> 00:31:55.260
But, Martin, you can come to the add ons VIP club and and just sign up for the VIP add ons club, and that'll make sure you have all current and future release add ons.

488
00:31:55.400 --> 00:31:57.240
Yeah. I already, I'm already on that club.

489
00:31:57.240 --> 00:32:02.895
So, I think I just have to contact the customer support and go through and just tell them to activate the other ones.

490
00:32:02.895 --> 00:32:04.975
Yeah. Add ons at brilliant directories dot com.

491
00:32:04.975 --> 00:32:07.135
They'll they'll make sure that those are enabled for you.

492
00:32:07.135 --> 00:32:12.914
And my directory is I I believe my data is based on The United States as far as the physicians and doctors goes.

493
00:32:13.054 --> 00:32:19.600
Now I I'm becoming connected with a lot of, orthopedic surgeons that are overseas in The United Kingdom and so forth.

494
00:32:19.600 --> 00:32:29.395
Do I need to do anything different for the directories for places outside The United States if I want, like, a directory based in The United Kingdom or or anywhere else in the world?

495
00:32:29.395 --> 00:32:32.215
No. Your your site already supports international

496
00:32:32.595 --> 00:32:33.975
members. K. So,

497
00:32:34.355 --> 00:32:40.515
what you can do on your homepage is, you know, just encourage people to search the worldwide directory of orthopedic surgeons.

498
00:32:40.515 --> 00:32:45.430
Just just change the the the verbiage on your homepage so that the visitors know that it encompasses

499
00:32:45.890 --> 00:32:47.990
orthopedic surgeons from all around the world.

500
00:32:48.450 --> 00:32:52.230
Okay. Great. Thanks. Alright. Sure. Thanks for your question, Martin. Welcome.

501
00:32:53.490 --> 00:32:57.225
Alright, Martin. Good guy there. He joins us in a few webinars in the past.

502
00:32:57.465 --> 00:33:00.265
If you see any there I see a new name here.

503
00:33:00.745 --> 00:33:02.445
Linda, I've unmuted your microphone.

504
00:33:04.184 --> 00:33:07.164
Hello. Can you hear me? Yeah, Linda. Hi. Where are you calling from?

505
00:33:07.945 --> 00:33:10.924
Los Angeles. Hey. Yeah. I'm in Los Angeles too.

506
00:33:11.880 --> 00:33:19.180
Yeah. Yeah. Just a a quick thing you could do for me. On my on my main page, I have a search box,

507
00:33:19.960 --> 00:33:25.384
and I've been debating whether I wanna keep it or not. And I decided I do not want it. Sure.

508
00:33:25.384 --> 00:33:28.125
So would you show me Yeah. What's your site?

509
00:33:29.225 --> 00:33:32.605
Gold Key, g0ldkeye.

510
00:33:33.225 --> 00:33:35.004
Gold Key. Okay.

511
00:33:35.945 --> 00:33:41.310
K e y e? Yes. Alright. Let me check out your home page here.

512
00:33:41.770 --> 00:33:44.410
Well, this is a beautiful design you're you're creating too.

513
00:33:44.410 --> 00:33:47.390
Make sure to submit this, for the contest this week,

514
00:33:48.170 --> 00:33:49.150
when you're ready.

515
00:33:49.690 --> 00:33:54.365
Okay. So you have a cert you have two searches here, one in your header and one

516
00:33:54.904 --> 00:33:55.404
here.

517
00:33:56.345 --> 00:34:01.385
Yeah. The header's fine. I I don't think I want the the big box there. Okay.

518
00:34:01.385 --> 00:34:04.044
What would you like here instead? Just like title text?

519
00:34:05.580 --> 00:34:08.080
Yeah. I can keep that. Yeah. Absolutely.

520
00:34:08.940 --> 00:34:11.359
So what we can do is we can go to your design settings,

521
00:34:15.739 --> 00:34:17.760
and we can go to homepage layout.

522
00:34:18.619 --> 00:34:20.320
And under the search settings,

523
00:34:21.965 --> 00:34:26.545
that's also where Pat just was to change it to a a top level category

524
00:34:27.005 --> 00:34:28.465
and location search.

525
00:34:29.085 --> 00:34:32.145
There's a lot of search options here, and towards the bottom,

526
00:34:33.085 --> 00:34:35.880
there's one to I'll go over these actually.

527
00:34:35.880 --> 00:34:41.179
A hero message with links, so that'll just be the title and with an option to add a link to take you somewhere else.

528
00:34:41.480 --> 00:34:43.420
You can just hide the search module,

529
00:34:43.880 --> 00:34:45.179
so just title text.

530
00:34:45.719 --> 00:34:47.500
You can hide the entire section

531
00:34:47.934 --> 00:34:52.835
or you can show a lead form, and we've covered that. So what I'm gonna do is hide the search module.

532
00:34:53.694 --> 00:34:57.635
And what I'll do is what will look nice is if we center the text

533
00:34:58.015 --> 00:34:58.654
and maybe,

534
00:34:59.055 --> 00:35:00.194
increase the size

535
00:35:00.600 --> 00:35:03.820
as well since it's gonna be the showcase of your homepage.

536
00:35:04.280 --> 00:35:06.140
I think, maybe 60 pixels,

537
00:35:07.240 --> 00:35:08.220
would be nice.

538
00:35:09.960 --> 00:35:10.460
And

539
00:35:11.240 --> 00:35:16.555
search for tour tours, local guides, activities, and more. Let's make that a little larger,

540
00:35:17.175 --> 00:35:18.875
and let me save the changes.

541
00:35:22.455 --> 00:35:25.495
These design settings are one of my favorite things of the of the admin.

542
00:35:25.495 --> 00:35:27.195
There's a lot of options there, but

543
00:35:27.609 --> 00:35:28.910
it gives you a lot of control.

544
00:35:30.250 --> 00:35:32.910
Okay. So the search module is gone.

545
00:35:33.930 --> 00:35:35.869
This purple is hard to read.

546
00:35:36.570 --> 00:35:40.430
So let's maybe change the color of this. Maybe I guess white would be,

547
00:35:42.565 --> 00:35:43.465
a good color.

548
00:35:44.325 --> 00:35:46.265
Actually, actually have a better idea.

549
00:35:47.285 --> 00:35:50.905
I'll do something a little extra special for you here.

550
00:35:52.885 --> 00:35:53.705
Going to

551
00:35:54.325 --> 00:35:56.025
make it part of the main title.

552
00:35:56.820 --> 00:35:59.720
This will you'll notice there's a little bit of

553
00:36:01.060 --> 00:36:03.560
a a shadow on the main title. So if we

554
00:36:03.860 --> 00:36:05.480
keep those elements together,

555
00:36:06.260 --> 00:36:10.040
see this is a little bit of a shadow, makes the text easier to read.

556
00:36:10.420 --> 00:36:12.040
And this is one of our standard

557
00:36:12.485 --> 00:36:16.825
background images. Did you have another image that you were going to use here?

558
00:36:18.005 --> 00:36:23.205
Not right now. Okay. And I'll show you guys I'm gonna go back. I'll show you guys one more thing.

559
00:36:23.205 --> 00:36:29.950
You notice the space between the main menu and the text, and also the bottom, and then this section here.

560
00:36:30.170 --> 00:36:31.630
That's actually controlled,

561
00:36:32.890 --> 00:36:35.950
over here from top padding and bottom padding.

562
00:36:36.170 --> 00:36:39.230
So if you do have a nice image there, I'm just gonna do an extreme.

563
00:36:39.369 --> 00:36:42.350
I'm just gonna make it a 20 and a 20.

564
00:36:42.675 --> 00:36:44.295
And what that's gonna do is

565
00:36:44.835 --> 00:36:46.215
sometimes when you want

566
00:36:46.515 --> 00:36:48.675
see, we're really not seeing a lot of this waterfall.

567
00:36:48.675 --> 00:36:51.735
Maybe you have a really nice dramatic image that you wanna showcase.

568
00:36:52.115 --> 00:36:53.575
You can increase the padding,

569
00:36:54.435 --> 00:36:56.069
and and it will

570
00:36:56.369 --> 00:37:01.250
create a more of a better presentation and and really put the text right in front of the,

571
00:37:01.730 --> 00:37:06.549
the the visitor with with not too much not closer to the other elements like the main menu.

572
00:37:07.895 --> 00:37:11.915
Is that Better. Is that better? I'm gonna actually increase it a little bit more, one forty,

573
00:37:12.454 --> 00:37:14.075
and I think that'll be

574
00:37:14.694 --> 00:37:15.755
really nice presentation

575
00:37:16.055 --> 00:37:20.635
for your visitors. And then I'm gonna increase this size to 72.

576
00:37:21.770 --> 00:37:23.869
And then once you marry that with

577
00:37:24.250 --> 00:37:27.150
a nice background image to go along with your theme,

578
00:37:27.690 --> 00:37:29.630
I think you'll have a nice homepage without,

579
00:37:30.650 --> 00:37:32.349
without a search module.

580
00:37:33.530 --> 00:37:37.205
Alright. Thank you. There we go. Look at that. Unlock the door to adventure.

581
00:37:37.205 --> 00:37:38.905
I just wanna enter right now.

582
00:37:40.565 --> 00:37:45.465
Thank you. You're welcome, Linda. Alright. Good good question there. Changing the home page.

583
00:37:45.845 --> 00:37:50.585
Alright. I see a a new name here, Norman. Norman, I have to unmute your microphone.

584
00:37:53.000 --> 00:37:55.900
Hey. How are you doing? Awesome. Great. How are you doing today?

585
00:37:56.760 --> 00:37:57.660
I'm doing good.

586
00:37:58.040 --> 00:37:59.340
How can we help you today?

587
00:38:00.440 --> 00:38:01.420
Hi. So,

588
00:38:02.280 --> 00:38:03.500
Anya, I have

589
00:38:04.205 --> 00:38:06.625
my my blog page, and

590
00:38:07.245 --> 00:38:07.745
Google

591
00:38:10.045 --> 00:38:13.105
has this thing where it's called a in feed ad,

592
00:38:13.485 --> 00:38:19.345
and they also have an in article ad. I've I've I've I've played around with those, actually.

593
00:38:20.460 --> 00:38:20.960
Yeah.

594
00:38:21.420 --> 00:38:22.240
And and

595
00:38:22.940 --> 00:38:24.460
what I've learned is,

596
00:38:25.500 --> 00:38:27.840
like, putting let me can I go to your website?

597
00:38:28.620 --> 00:38:29.920
Yes. What is it?

598
00:38:30.780 --> 00:38:33.760
So it's islandlinx.net.

599
00:38:34.175 --> 00:38:35.075
Where are you located?

600
00:38:36.255 --> 00:38:37.315
In Atlanta, Georgia.

601
00:38:37.855 --> 00:38:39.155
So let's check out your

602
00:38:39.455 --> 00:38:40.275
site together.

603
00:38:40.655 --> 00:38:41.155
And,

604
00:38:42.095 --> 00:38:45.215
again, here's here's the banner I was trying to show Martin earlier.

605
00:38:45.695 --> 00:38:47.940
When once you fill out the basic stuff, you'll see this.

606
00:38:47.940 --> 00:38:50.840
And this will link you to the the status of your add ons,

607
00:38:51.460 --> 00:38:54.280
here. Mhmm. Alright. So let's check out your site,

608
00:38:54.820 --> 00:38:56.920
and let's go to your blog.

609
00:38:58.660 --> 00:38:59.160
And

610
00:39:00.365 --> 00:39:03.244
so I'll I'll okay. So what's your question about them?

611
00:39:03.244 --> 00:39:05.585
And then I'll I'll tell you what I think about them.

612
00:39:06.204 --> 00:39:07.424
Okay. So

613
00:39:09.085 --> 00:39:10.385
what I wanted to know,

614
00:39:11.565 --> 00:39:14.785
well, I wanted to know if I could add, like,

615
00:39:15.085 --> 00:39:15.585
an

616
00:39:16.240 --> 00:39:20.260
a Google Ad, say, after every three or four article

617
00:39:20.800 --> 00:39:23.220
and a Google Ad within an article.

618
00:39:24.080 --> 00:39:24.480
Right.

619
00:39:24.480 --> 00:39:31.140
So this page that you're on right now, say, after every four article, if I could drop an ad in between there.

620
00:39:32.385 --> 00:39:32.885
So

621
00:39:33.505 --> 00:39:37.585
in order to do it, like so let me explain to everyone what what you're referring to.

622
00:39:37.585 --> 00:39:41.365
So Google has ads. We're all familiar with kinda things like this in the sidebar,

623
00:39:42.545 --> 00:39:44.725
or this this kind of stuff at the top.

624
00:39:44.970 --> 00:39:48.109
Let me just show everyone what you're you're referring to here.

625
00:39:50.890 --> 00:39:54.030
Let me create a new ad unit. So this is Google AdSense.

626
00:39:54.890 --> 00:39:56.270
And Google has,

627
00:39:57.765 --> 00:39:59.385
text and display ads,

628
00:40:00.005 --> 00:40:02.025
which basically look like these

629
00:40:02.724 --> 00:40:03.224
banners,

630
00:40:04.325 --> 00:40:06.184
or they have ads

631
00:40:06.565 --> 00:40:08.425
that let's call them in feed.

632
00:40:09.119 --> 00:40:12.259
And in feed is here's a perfect example. So

633
00:40:12.640 --> 00:40:15.279
you can see here, this looks like his search results.

634
00:40:15.279 --> 00:40:18.180
It has an image here and then text on the right. So

635
00:40:18.480 --> 00:40:24.825
what he wants to do is is show an ad here where it looks like the rest of his content, but it's really a Google ad.

636
00:40:26.585 --> 00:40:29.244
Let me tell you what you can do without any coding.

637
00:40:29.945 --> 00:40:35.865
To do to do, like, every three or every four, that would require some some more complicated jQuery.

638
00:40:35.865 --> 00:40:39.085
You might wanna go to the marketplace for that. Are you familiar with the marketplace?

639
00:40:39.760 --> 00:40:43.860
Yes. Yes. Okay. But let me show you what you can do without the marketplace.

640
00:40:45.760 --> 00:40:48.500
What you can do is go to your content

641
00:40:48.800 --> 00:40:50.580
and go to edit post settings,

642
00:40:51.375 --> 00:40:57.555
And the reason Google created ads like this, where it looks like it's part of this this is like search results,

643
00:40:58.415 --> 00:41:01.955
is so it looks more like it's part of your regular website.

644
00:41:03.135 --> 00:41:05.235
Not to trick the user, but to

645
00:41:05.619 --> 00:41:08.200
add a similar design with the rest of your content.

646
00:41:09.619 --> 00:41:10.119
So

647
00:41:10.420 --> 00:41:12.599
what you can do is go to edit post settings.

648
00:41:14.260 --> 00:41:15.960
You can go to your

649
00:41:16.260 --> 00:41:17.160
blog article,

650
00:41:20.455 --> 00:41:20.955
And

651
00:41:21.975 --> 00:41:26.075
even before you do that, let me take one step backwards. First, you have to

652
00:41:26.535 --> 00:41:30.535
you have to make an ad and put the code in a widget. So what you would do is,

653
00:41:31.880 --> 00:41:35.660
you would you would create a new widget, and I see you have this banner ad

654
00:41:36.120 --> 00:41:38.780
here. Let me just edit this. You'd create a new widget.

655
00:41:39.240 --> 00:41:41.100
You'd put your Google code in there,

656
00:41:41.960 --> 00:41:43.740
and then what you wanna do is

657
00:41:44.040 --> 00:41:46.780
grab this code here. You see do you see this here?

658
00:41:47.545 --> 00:41:49.405
Yeah. So let's copy this,

659
00:41:49.865 --> 00:41:54.765
and let me go back to where I was. So you've created a widget with your Google ad code in it.

660
00:41:55.385 --> 00:41:59.405
Come back to your edit post settings for your blog articles.

661
00:41:59.785 --> 00:42:01.085
In your search results,

662
00:42:02.510 --> 00:42:03.650
what you can do

663
00:42:04.349 --> 00:42:06.050
is you have a page header

664
00:42:07.310 --> 00:42:11.010
and you have the page loop. That's what's repeating over and over again,

665
00:42:11.310 --> 00:42:12.770
and then you have a footer.

666
00:42:14.270 --> 00:42:18.130
The easiest thing to do would would be to put that widget code

667
00:42:18.805 --> 00:42:20.745
with the right in the footer,

668
00:42:21.445 --> 00:42:25.765
or you can or, also, you could put one right at the top as well.

669
00:42:25.765 --> 00:42:29.465
You can you can put it, like, you know, here if you wanted to.

670
00:42:31.285 --> 00:42:33.385
Let me just quickly save this.

671
00:42:33.980 --> 00:42:36.780
I'll I'll I'll I'll remove it from your site in just a moment.

672
00:42:37.579 --> 00:42:39.039
I'm assuming you have some

673
00:42:39.420 --> 00:42:41.680
this is obviously a a square banner.

674
00:42:42.619 --> 00:42:45.200
It's gonna be like this. So let's refresh this page.

675
00:42:47.145 --> 00:42:48.525
And we'll see now

676
00:42:49.865 --> 00:42:52.205
as it's just random from Google. So

677
00:42:53.225 --> 00:42:59.405
if we come Hey. I don't see that. Google, that's that's from another company. So, That's fine.

678
00:42:59.810 --> 00:43:01.330
My my point is,

679
00:43:01.730 --> 00:43:05.750
you can put banner you can easily put ad code at above and below

680
00:43:06.130 --> 00:43:07.670
the search results. Okay.

681
00:43:08.050 --> 00:43:11.010
To do to do it every three would be a little bit more complicated.

682
00:43:11.010 --> 00:43:13.030
So what you could do is you could create

683
00:43:13.494 --> 00:43:16.555
the inline ad you want with Google, put it in a widget,

684
00:43:17.095 --> 00:43:23.494
and and that way you can, without any hiring a developer or anything, have it show above and below your,

685
00:43:23.815 --> 00:43:24.635
search results.

686
00:43:26.070 --> 00:43:30.730
If I want to have it within the loop with after every three or four article,

687
00:43:31.670 --> 00:43:32.170
post,

688
00:43:32.550 --> 00:43:33.590
I would have to use,

689
00:43:35.110 --> 00:43:39.110
a developer for that? Yeah. I the there's nothing I could do on the fly.

690
00:43:39.110 --> 00:43:43.045
They'd have to code it so that after every third they would use jQuery.

691
00:43:43.505 --> 00:43:46.805
And what they would do is they would target every third element,

692
00:43:48.865 --> 00:43:52.785
every third element in the search results and then inject the widget code there.

693
00:43:52.785 --> 00:43:57.690
So that would just requires a little work from a developer to do that kind of stuff, but it can be done.

694
00:43:58.950 --> 00:44:01.930
Now if if you were to do in article,

695
00:44:03.270 --> 00:44:05.990
would that require a developer also? No.

696
00:44:05.990 --> 00:44:10.730
So in article, you can just go instead of the search results design, go to the page,

697
00:44:11.545 --> 00:44:12.045
design,

698
00:44:12.345 --> 00:44:13.165
detail page,

699
00:44:13.705 --> 00:44:16.445
and this is your code for the detail page.

700
00:44:17.225 --> 00:44:20.765
It looks complicated, but it's actually pretty short. It's just 22 lines.

701
00:44:21.145 --> 00:44:25.185
And you can just put this to the widget at the bottom there. So let me Okay.

702
00:44:25.305 --> 00:44:27.700
Let me save that here as an example.

703
00:44:27.920 --> 00:44:33.779
And if we go to, for example, this article now, we'll see a banner ad directly below the article.

704
00:44:34.079 --> 00:44:39.195
Let me scroll down. Hopefully, it's nothing appropriate. You can see here we now have a banner ad.

705
00:44:40.155 --> 00:44:47.755
So you can you can get the right kind of banner ad you want from Google AdSense, and you can easily put it into the page layouts.

706
00:44:47.755 --> 00:44:52.015
And this is this is one of the reasons I like drilling directories over WordPress.

707
00:44:53.349 --> 00:44:59.530
Normally with WordPress, you have to go into PHP files to get into these page layouts and templates.

708
00:44:59.910 --> 00:45:02.650
And not only that, you can actually go into

709
00:45:03.190 --> 00:45:07.275
the different for different types of content, we're just editing the content for

710
00:45:07.755 --> 00:45:10.974
the blog post. You can do the same thing for coupons, events,

711
00:45:11.355 --> 00:45:15.994
all the different types of post content that you have. You don't have to go into PHP files.

712
00:45:15.994 --> 00:45:20.255
You can do everything from the search results and the page and the detail page design.

713
00:45:21.930 --> 00:45:22.730
If if,

714
00:45:23.210 --> 00:45:26.990
so where you put it, it ended at the bottom of the page.

715
00:45:27.210 --> 00:45:30.829
What if I wanted to get it, say after The third paragraph.

716
00:45:32.010 --> 00:45:37.310
Yeah. Okay. So so that's a really good strategy. So what he's saying is, I want an ad to show

717
00:45:37.665 --> 00:45:40.085
after the third paragraph in all my articles.

718
00:45:41.185 --> 00:45:42.485
Again, that is something

719
00:45:42.785 --> 00:45:46.805
not very complicated for a developer to do. They would just have to use some jQuery,

720
00:45:47.265 --> 00:45:52.990
and they would target the third paragraph element in your article and then inject the ad code there.

721
00:45:52.990 --> 00:45:56.530
So it's not something I can do with my hand right now on the fly,

722
00:45:56.910 --> 00:45:57.230
but,

723
00:45:57.950 --> 00:46:00.210
you can definitely do it. It's very straightforward,

724
00:46:00.750 --> 00:46:07.730
for a developer to do that, and I and I do recommend that it's a good strategy as long as you're not being too obnoxious with the the

725
00:46:08.265 --> 00:46:11.085
volume of ads you're putting in front of your your readers.

726
00:46:11.464 --> 00:46:12.204
I've tried.

727
00:46:12.904 --> 00:46:13.404
Yeah.

728
00:46:13.704 --> 00:46:14.924
Alright? Great.

729
00:46:15.224 --> 00:46:19.325
Alright. Well, thank you so much. You're very welcome. Good luck with, with your ads.

730
00:46:19.625 --> 00:46:21.404
Great. Thanks. Thank you. Bye.

731
00:46:22.089 --> 00:46:25.290
Alright. That was, I think Norman was a first time caller there.

732
00:46:25.290 --> 00:46:29.310
So that was a good question about, banner ads. And you can see how easy it is.

733
00:46:29.609 --> 00:46:33.070
We do have the banner ad design here. Let me just show everyone.

734
00:46:33.849 --> 00:46:35.415
Right now what I was doing is

735
00:46:35.895 --> 00:46:39.915
putting banner ads in custom locations that the customer wanted.

736
00:46:40.535 --> 00:46:42.795
So you guys can do the same thing.

737
00:46:43.335 --> 00:46:45.275
All I was doing was copying the

738
00:46:45.655 --> 00:46:48.475
the widget code, and putting it in different areas.

739
00:46:48.810 --> 00:46:53.950
But we do have a banner ad design section where you don't have to touch a line of code.

740
00:46:54.490 --> 00:46:58.190
You can add your your source code here. I see he's done it here.

741
00:46:58.890 --> 00:47:10.615
You can use custom embed code, or you can use an image with a link if if you have like, you know, an image that you wanna link to another website, or you can put your custom Google code, or there's a lot of ad serving,

742
00:47:11.075 --> 00:47:15.395
companies out there. As he was mentioning, that one example we saw wasn't, Google.

743
00:47:15.395 --> 00:47:17.220
Google wouldn't show an ad like that, but,

744
00:47:18.180 --> 00:47:22.099
there is a whole banner ad design section here, in your admin.

745
00:47:22.099 --> 00:47:29.080
So, keep that in mind, and note just know that you can put banner ads anywhere you want on your site as long as you believe in yourself.

746
00:47:30.099 --> 00:47:31.240
Yes. Alright.

747
00:47:32.694 --> 00:47:35.095
Let's see here. I see a lot of hands raised.

748
00:47:35.095 --> 00:47:40.635
We'll go to the s's, and, I got my man, Steven Fox, on the line. How you doing?

749
00:47:41.655 --> 00:47:44.550
Hey. How are you? Pretty good, Steven. How's your day going?

750
00:47:45.270 --> 00:47:45.770
Wonderful.

751
00:47:46.230 --> 00:47:48.070
So you see my question there about the,

752
00:47:49.430 --> 00:47:51.210
subcategories being blank, etcetera?

753
00:47:52.550 --> 00:47:54.410
Let's see. Can you add a subcategory

754
00:47:54.790 --> 00:47:55.530
that shows

755
00:47:55.830 --> 00:47:57.210
the members that have

756
00:47:57.855 --> 00:48:00.035
no category? No. No subcategories.

757
00:48:00.495 --> 00:48:03.875
So I had 500 of these, and I had to manually

758
00:48:04.415 --> 00:48:06.995
find them. So you've they have top level categories?

759
00:48:08.735 --> 00:48:12.915
Yeah. I have one standard top level category identified as physician,

760
00:48:13.590 --> 00:48:14.970
but then I have subcategories

761
00:48:15.350 --> 00:48:17.210
identified as the specialty

762
00:48:17.910 --> 00:48:18.730
or subspecialty

763
00:48:19.030 --> 00:48:21.530
of that medical practice, plastic surgery,

764
00:48:22.150 --> 00:48:23.770
orthopedic surgery, etcetera.

765
00:48:24.230 --> 00:48:26.390
Well, over, I guess, 584

766
00:48:26.390 --> 00:48:29.965
of mine came in as no specialty. They didn't transfer in the upload.

767
00:48:30.585 --> 00:48:31.465
So I had to,

768
00:48:32.345 --> 00:48:33.965
go in and manually update

769
00:48:34.345 --> 00:48:36.665
all I guess we've done about 450

770
00:48:36.665 --> 00:48:37.725
of them so far.

771
00:48:40.010 --> 00:48:46.270
So if they're if they're part of a top level category, they'll they'll always show in a search for that top level category.

772
00:48:47.050 --> 00:48:48.349
They just won't show

773
00:48:48.810 --> 00:48:52.694
if they don't have if they haven't select if they don't have a subcategory

774
00:48:53.155 --> 00:48:56.295
assigned to them, they won't show for any specialty searches.

775
00:48:57.075 --> 00:48:57.575
Right.

776
00:48:58.914 --> 00:49:07.790
There is this you could I I hate to get technical on this, but probably the fastest thing to do would be to create a sublevel category called no categories

777
00:49:08.490 --> 00:49:10.349
and to and to have an SQL

778
00:49:10.650 --> 00:49:21.715
query created for you that would basically tell it anybody that doesn't have a service ID, assign it this service ID, and it would all get be assigned that specific ID.

779
00:49:21.715 --> 00:49:31.960
That's not something that that that that Jason and I can do on the webinar, but anybody in the marketplace, that's that's simple SQL query for a developer to do as long as they know SQL,

780
00:49:32.339 --> 00:49:32.839
databases.

781
00:49:33.299 --> 00:49:36.280
And then you'll have them all transferred into that one category,

782
00:49:36.740 --> 00:49:41.079
basically, accomplishing what you're looking to do. But since it it there is no default,

783
00:49:41.380 --> 00:49:45.434
setting in the database to do that, but I would absolutely probably go that route.

784
00:49:45.434 --> 00:49:50.075
It would have saved you a lot of time and well worth paying $50 or a hundred dollars.

785
00:49:50.075 --> 00:49:51.775
So I have a Yeah. I agree.

786
00:49:52.075 --> 00:49:53.275
So okay. So you're

787
00:49:53.994 --> 00:49:56.174
I think the reason you're doing this is because

788
00:49:56.990 --> 00:49:59.710
you're not having people select the top level category.

789
00:49:59.710 --> 00:50:04.450
You're you're having people dive right into sub level category to search. Is that what's happening?

790
00:50:05.150 --> 00:50:06.990
That's correct. Okay. That's what I thought.

791
00:50:06.990 --> 00:50:12.555
So, you're bypassing people selecting a top level category, so then there's no way to search for people that don't have.

792
00:50:12.635 --> 00:50:16.075
Basically, you would have a category called other specialties or something like that.

793
00:50:16.075 --> 00:50:18.335
And at least they would be searchable that way.

794
00:50:19.275 --> 00:50:22.415
And you'd be able and you'd be able to identify who they are.

795
00:50:23.115 --> 00:50:27.035
Mhmm. Yeah. That makes sense. I mean, we're about to upload another 300,000

796
00:50:27.035 --> 00:50:30.710
names, and I just didn't wanna run into the same problem. Okay.

797
00:50:31.570 --> 00:50:33.170
We have 420,000

798
00:50:33.170 --> 00:50:34.790
names in the database currently,

799
00:50:35.170 --> 00:50:39.650
and this thing runs seamlessly. It runs smooth and quick and not a problem at all.

800
00:50:39.650 --> 00:50:40.870
Can I make a recommendation?

801
00:50:42.005 --> 00:50:47.225
When you're importing those members, and and it's what I mentioned before, can you create a new product?

802
00:50:48.005 --> 00:50:54.105
And when you import, just just call it like, import test or something. Mhmm. And

803
00:50:54.750 --> 00:50:57.890
this way, if the members don't get uploaded properly,

804
00:50:58.350 --> 00:51:01.070
you can easily delete all the members like we showed,

805
00:51:01.550 --> 00:51:04.930
just for now into anyone who's in the import test,

806
00:51:05.550 --> 00:51:06.350
membership level.

807
00:51:06.350 --> 00:51:14.385
If everything looks good, what you can do is you can move the members to the membership level after you see that the that the import was successful.

808
00:51:14.925 --> 00:51:21.290
And if it wasn't successful you can use the delete options to delete the members in your import test membership level.

809
00:51:21.510 --> 00:51:26.250
This this will save you a lot of time from from messing up your your different

810
00:51:26.790 --> 00:51:30.970
member having people and products that they shouldn't be attributed to, that you want to drop.

811
00:51:31.430 --> 00:51:36.145
Yeah. That's a great idea. Thanks. That that's gonna help me tremendously. I could see that. Okay.

812
00:51:36.145 --> 00:51:49.685
So, yeah, create a new product, import your members to that test product, make sure they all look good, and and if they don't, you can drop them, do it again, and once they look good, move them to the correct membership level that you want those imported members to be a part of.

813
00:51:50.210 --> 00:51:54.390
And make sure you never check the box to create categories if they do not exist.

814
00:51:55.009 --> 00:51:58.690
And those are the Yeah. Those are the steps. Those are the steps to follow. Yeah.

815
00:51:58.690 --> 00:52:02.710
Don't don't make sure this is unchecked. Create new member categories.

816
00:52:03.485 --> 00:52:10.205
If you know what you're if you know what you're doing and you're confident in your import, you can definitely check this, but we you're working with a lot of records.

817
00:52:10.205 --> 00:52:13.245
Last thing you wanna do is create 400,000

818
00:52:13.245 --> 00:52:14.970
categories that you don't need.

819
00:52:15.369 --> 00:52:15.869
Yep.

820
00:52:16.890 --> 00:52:17.369
Yeah. Yeah.

821
00:52:17.369 --> 00:52:22.830
I learned I learned that one on my initial import, and, You just brought a a really good point.

822
00:52:23.530 --> 00:52:25.150
You know, Pat, what would be helpful

823
00:52:25.690 --> 00:52:28.349
is when people add a category to a website,

824
00:52:29.555 --> 00:52:30.535
is to add

825
00:52:30.995 --> 00:52:34.375
a a a time stamp when that category was added. So

826
00:52:34.995 --> 00:52:39.815
we you could run an SQL query in the in the database to delete all

827
00:52:40.515 --> 00:52:45.200
categories based on a certain time stamp. That way Yes. That would be helpful.

828
00:52:45.200 --> 00:52:48.500
See, this is why I love these webinars. So, add

829
00:52:49.359 --> 00:52:50.720
add time stamp.

830
00:52:50.720 --> 00:52:53.920
It would be a higher level thing, but it would definitely be something someone could do.

831
00:52:53.920 --> 00:52:56.880
Then if you imported by accident 300,000

832
00:52:56.880 --> 00:53:04.595
categories today, you can we could then create a function that would delete categories that were added up by, before, or after a certain date.

833
00:53:04.734 --> 00:53:06.595
As but as long as we time stamp,

834
00:53:07.214 --> 00:53:07.714
categories.

835
00:53:08.015 --> 00:53:08.515
Alright.

836
00:53:08.895 --> 00:53:12.355
Time stamps kinda when added to website.

837
00:53:12.974 --> 00:53:13.474
Alright.

838
00:53:13.850 --> 00:53:18.810
Alright. You good there? Thank you very much for that question, Steven. Thank you. Appreciate it.

839
00:53:18.810 --> 00:53:19.310
Alright.

840
00:53:19.610 --> 00:53:20.750
Good stuff there.

841
00:53:21.290 --> 00:53:22.570
Alright. Let's see if we have any

842
00:53:23.290 --> 00:53:26.590
not everyone has a microphone. Let's see if we can get to some of the typed

843
00:53:27.370 --> 00:53:28.430
questions here.

844
00:53:29.095 --> 00:53:32.075
We're we're also getting close on time, Jason.

845
00:53:32.935 --> 00:53:34.075
Not sure if you wanna

846
00:53:34.375 --> 00:53:38.695
leave it there or or get to another question. I'll mention those who join late.

847
00:53:39.015 --> 00:53:44.100
There's one more spot left, for the injury promo. I did hurt my elbow playing tennis.

848
00:53:44.500 --> 00:53:45.640
So we're gonna celebrate,

849
00:53:46.020 --> 00:53:46.340
with,

850
00:53:46.820 --> 00:53:47.780
75%

851
00:53:47.780 --> 00:53:49.320
off. There's one more left.

852
00:53:49.940 --> 00:53:52.340
So you can use it to purchase anything on our site.

853
00:53:52.340 --> 00:53:55.800
I think the add ons club, if you're not a member, is is the best thing to get.

854
00:53:56.275 --> 00:54:00.375
But there's one more, and you can use, elbow as the, promo code.

855
00:54:00.675 --> 00:54:04.615
Alright. Let's get to let me try to get to one or two more questions here, Pat.

856
00:54:05.875 --> 00:54:09.494
Alright. Let's go with, Seth here. Seth, I've unmuted your microphone.

857
00:54:10.720 --> 00:54:13.620
Great. Can you hear me? Yes. Where are you calling in from, Seth?

858
00:54:14.480 --> 00:54:15.700
Calling in from The Philippines.

859
00:54:16.080 --> 00:54:18.900
Alright. Alright. How'd you like, Pat's best practices?

860
00:54:20.160 --> 00:54:22.000
You know, I really did like that. Yeah.

861
00:54:22.000 --> 00:54:29.635
I was talking, I was chatting with my partner as we're as he was going through that, and that was really helpful because, yeah, the whole Costa Rica thing and,

862
00:54:29.935 --> 00:54:34.835
you know, we're definitely gonna implement some of the stuff that he talked about. That was great.

863
00:54:34.975 --> 00:54:37.475
Pat, what's the what was it called? Google keyword

864
00:54:38.100 --> 00:54:43.080
finder or searcher? What Yeah. And you do need to have a paid AdWords,

865
00:54:44.020 --> 00:54:44.520
campaign,

866
00:54:45.860 --> 00:54:48.440
account for that. So you need to deposit something

867
00:54:49.140 --> 00:54:55.234
in order to use it. I I have a free tool, but okay. So what was it called? It's a keyword planner.

868
00:54:55.615 --> 00:54:59.795
Okay. So the keyword planner, there is a free tool. It's called Google Trends.

869
00:55:00.654 --> 00:55:01.154
Yep.

870
00:55:01.295 --> 00:55:07.535
And I don't think it gives you the the search volume, but I I recently used it, and and I'll tell you where I used it.

871
00:55:07.535 --> 00:55:08.035
So

872
00:55:09.819 --> 00:55:14.480
I was trying to figure out what people search more, online community or

873
00:55:15.099 --> 00:55:16.240
website community,

874
00:55:19.420 --> 00:55:21.040
or community website,

875
00:55:22.115 --> 00:55:24.535
because we we were creating a landing page,

876
00:55:25.635 --> 00:55:26.454
I'll show you

877
00:55:26.755 --> 00:55:27.255
where.

878
00:55:27.795 --> 00:55:28.295
And

879
00:55:28.755 --> 00:55:32.454
it doesn't give you the numbers, but it shows you the percent out of a hundred.

880
00:55:32.595 --> 00:55:34.535
And you can see online community

881
00:55:35.390 --> 00:55:36.690
is 87,

882
00:55:36.750 --> 00:55:41.330
while website community and community website are both 15. So it kind of shows you the popularity

883
00:55:41.870 --> 00:55:44.050
of one term over another. So,

884
00:55:44.350 --> 00:55:45.810
where we used this was,

885
00:55:46.430 --> 00:55:49.410
we do have an ebook that's available for download.

886
00:55:51.915 --> 00:55:57.135
So you can see here it's it's it's brilliant directories, free download, the ultimate guide to launch profitable

887
00:55:57.755 --> 00:55:59.835
online communities. We could have put anything there.

888
00:55:59.835 --> 00:56:02.895
We could have put membership website, community website,

889
00:56:03.330 --> 00:56:06.470
but because we used the the Google Trends,

890
00:56:07.090 --> 00:56:09.910
which is a free tool, I lost it. Here it is.

891
00:56:10.210 --> 00:56:12.470
We decided to go with online community,

892
00:56:12.850 --> 00:56:14.550
and it's helping this page,

893
00:56:15.090 --> 00:56:16.785
convert really well. People are,

894
00:56:17.265 --> 00:56:20.325
more people can relate to the phrase online community based,

895
00:56:20.785 --> 00:56:25.285
compared to website community or community website. So, the Google Trends tool

896
00:56:26.145 --> 00:56:29.825
is really good here. Yeah. Yeah. We've been using actually, we've been using both.

897
00:56:29.825 --> 00:56:33.500
We've been doing Google Trends and the keyword planner because we do have an account.

898
00:56:33.500 --> 00:56:39.760
But, yeah, that's really useful especially for, you know, like, landing pages or your home page,

899
00:56:40.380 --> 00:56:43.840
making sure they rank properly and the right people get to the pages.

900
00:56:45.015 --> 00:56:46.694
Right. Yep. That's very important.

901
00:56:46.694 --> 00:56:54.315
What I'll do here is for everyone, I'm gonna put a link to this in the chat, and you can type in a keyword at the very top where it says explore topics.

902
00:56:54.855 --> 00:56:56.075
So we'll just do Jason.

903
00:56:56.615 --> 00:56:57.275
And then

904
00:56:58.110 --> 00:57:00.850
let's and then what we'll do is we'll search Patrick.

905
00:57:06.030 --> 00:57:06.530
Alright.

906
00:57:07.150 --> 00:57:11.630
Alright. Jason just oh, wait. Woah. Woah. Someone spiked right there. Which one's that?

907
00:57:11.630 --> 00:57:15.585
That was on that was on Valentine's Day. I'll be people want that.

908
00:57:17.725 --> 00:57:18.365
No. I'm kidding.

909
00:57:18.365 --> 00:57:24.145
But you could see here, it's it's a it's a simple tool, but it gives you a good it's a good way to indicate, like, what's popular.

910
00:57:25.485 --> 00:57:27.265
So what's your question for us today?

911
00:57:27.880 --> 00:57:30.859
Awesome. So I have a question in regards to forms,

912
00:57:31.720 --> 00:57:35.740
and maybe you guys could give me a little bit of advice as well. So the question is,

913
00:57:36.520 --> 00:57:37.020
we

914
00:57:37.320 --> 00:57:41.020
we are trying to see if we could put a feature form

915
00:57:41.605 --> 00:57:47.625
in one of the tabs of a member of a member form. So, for example, you know, the listing details tab.

916
00:57:48.165 --> 00:57:54.105
We wanna put a feature form in place of that tab. And let me tell you the thinking behind this.

917
00:57:54.690 --> 00:57:59.910
We we just launched our site maybe about four weeks ago, and, you know, we've got some some members signing up.

918
00:58:00.290 --> 00:58:02.710
And we have found that sometimes

919
00:58:04.050 --> 00:58:05.270
the user experience,

920
00:58:05.890 --> 00:58:09.135
isn't always the best when a member signs up because they may get

921
00:58:09.695 --> 00:58:12.195
confused. They they they sign up as a member,

922
00:58:12.575 --> 00:58:13.795
and they're not necessarily

923
00:58:14.175 --> 00:58:16.675
aware that they need to go to that sidebar,

924
00:58:17.775 --> 00:58:19.555
to do a a feature

925
00:58:19.855 --> 00:58:21.315
listing, like a classifieds

926
00:58:21.775 --> 00:58:26.210
Exactly what Or or Pat and I were Pat and I were talking about this just a few,

927
00:58:27.150 --> 00:58:28.850
a few weeks ago. And

928
00:58:30.270 --> 00:58:32.770
I think I'll do it I'll do it sooner than later.

929
00:58:33.230 --> 00:58:36.050
So let me I can already sorry to interrupt you.

930
00:58:37.560 --> 00:58:38.060
Basically,

931
00:58:39.095 --> 00:58:43.255
the goal here is that you want people to publish content like,

932
00:58:43.734 --> 00:58:45.914
like a classified. You're not necessarily

933
00:58:46.375 --> 00:58:49.115
their name and last name and stuff isn't the real focus,

934
00:58:49.815 --> 00:58:50.315
of

935
00:58:50.694 --> 00:58:52.315
of what you want them to do.

936
00:58:53.289 --> 00:58:55.309
What we were going to do is

937
00:58:55.930 --> 00:58:57.789
so now we're logged in as a member,

938
00:58:58.089 --> 00:59:00.269
and you see here it says manage profile.

939
00:59:01.049 --> 00:59:01.549
Uh-huh.

940
00:59:01.609 --> 00:59:06.670
What we were gonna do is create another module here, and this might solve part of your problem,

941
00:59:07.289 --> 00:59:08.589
that says, like,

942
00:59:09.315 --> 00:59:15.734
create create a post, and it would say like anything they have the ability to create, it would say add classified or create classified,

943
00:59:16.515 --> 00:59:17.415
create a coupon,

944
00:59:18.275 --> 00:59:20.695
so on and so forth. So right here in their dashboard,

945
00:59:21.155 --> 00:59:22.535
they would be able to

946
00:59:23.090 --> 00:59:29.830
to see the different types of content they could publish rather than having to open up these tabs and click on add job opening.

947
00:59:30.290 --> 00:59:34.770
Especially a mobile device. Would be perfect because and it's not everyone.

948
00:59:34.770 --> 00:59:40.494
I mean, I would say 50% of the people figure out how to do it, but the other 50 were losing a huge opportunity because

949
00:59:40.955 --> 00:59:44.155
they set up the member level, and then they don't they don't do anything else.

950
00:59:44.155 --> 00:59:46.175
They don't add, like, an actual

951
00:59:46.714 --> 00:59:47.595
Right. Right.

952
00:59:47.595 --> 00:59:53.119
And this is the this is the thing they do one time, and adding the other content is the stuff you want them to do all the time.

953
00:59:53.980 --> 00:59:56.880
Let me do this. I wanna make a promise to you guys

954
00:59:57.420 --> 01:00:01.440
by the next webinar, and I my hand should be a little bit better in a few days.

955
01:00:01.980 --> 01:00:05.119
I'm gonna have that that ready because it it should be standard

956
01:00:06.035 --> 01:00:12.375
on all sites because the goal should be and then we'll we'll make it an option to turn that module on or off based on the membership level.

957
01:00:12.995 --> 01:00:14.375
But I'll have that here

958
01:00:16.115 --> 01:00:17.075
for you guys,

959
01:00:17.715 --> 01:00:23.890
because that way your members will have better calls to action of what what they can do after they log in.

960
01:00:24.430 --> 01:00:28.750
And it's gonna be it's gonna be great on mobile views, what I'm most excited about.

961
01:00:28.750 --> 01:00:34.065
When they log in, they're gonna see if it's a classified site, post the classified right there and then.

962
01:00:34.065 --> 01:00:37.185
So it's gonna be better. Yep. Let me let me get rid of let me get rid of this.

963
01:00:37.185 --> 01:00:41.685
So when someone logs in, they basically see this. First, they see manage profile,

964
01:00:41.985 --> 01:00:43.905
but that's really they've already done that already.

965
01:00:43.905 --> 01:00:53.540
So imagine if the first thing it said is create a post or publish content, you know, you can and then it said add classified, add a job listing, whatever they have the ability to publish.

966
01:00:54.960 --> 01:00:55.200
Yeah.

967
01:00:55.200 --> 01:01:01.184
And I think that's just really gonna help with with the overall experience and just ease of, you know, functionality and everything.

968
01:01:01.184 --> 01:01:05.684
I think that's a that's a huge, huge idea. So thank you very much, guys.

969
01:01:06.384 --> 01:01:10.384
You're very welcome. That's, that's my favorite part of webinar Wednesday for sure.

970
01:01:10.384 --> 01:01:13.345
Great ideas like that and and following through and making them happen.

971
01:01:13.345 --> 01:01:18.300
And it's a feedback like that that we get to really take this platform to to a whole other level.

972
01:01:18.920 --> 01:01:19.400
Yeah.

973
01:01:19.720 --> 01:01:22.220
Yeah. That's a fun one for me to do too and super straightforward.

974
01:01:22.280 --> 01:01:24.040
So we can we can have the development.

975
01:01:24.040 --> 01:01:28.535
We can create that, go through quality assurance, and then we can launch it for you guys. Yeah.

976
01:01:29.255 --> 01:01:34.235
So I think, yeah, we're an hour and a half in time, guys. If we didn't get to your question today,

977
01:01:35.655 --> 01:01:41.355
there's always the LinkedIn group. You can, carry on the discussions there, brilliantdirectories.com

978
01:01:41.900 --> 01:01:43.360
forward /linkedin.

979
01:01:44.060 --> 01:01:47.660
The next webinar will be in two weeks, not next week, but two weeks.

980
01:01:47.660 --> 01:01:49.840
We're doing them every two weeks. We seem to be getting,

981
01:01:50.540 --> 01:01:52.160
good responses that way.

982
01:01:52.700 --> 01:01:58.145
If you're proud of the custom design and color work you've done on your site, we'd love to see it.

983
01:01:58.365 --> 01:02:00.925
Email design@brilliantdirectories.com.

984
01:02:00.925 --> 01:02:02.865
Just make sure to to include a link

985
01:02:03.165 --> 01:02:03.805
to your website.

986
01:02:03.805 --> 01:02:09.325
If we love the color set you've created, we'll add it to our design settings, and you'll win $200

987
01:02:09.325 --> 01:02:09.985
in credits

988
01:02:10.460 --> 01:02:12.319
to your Brilliant Directories account.

989
01:02:13.339 --> 01:02:14.559
And we have

990
01:02:15.420 --> 01:02:17.579
reached the maximum for the injury update.

991
01:02:17.579 --> 01:02:23.180
I just extended it to 10, because we saw some people chatting in that they really want the 75%

992
01:02:23.180 --> 01:02:25.359
off. So there are five more spots

993
01:02:25.825 --> 01:02:26.965
to get the elbow

994
01:02:27.505 --> 01:02:28.485
injury promo,

995
01:02:28.945 --> 01:02:31.365
but then after those five spots, it will be done.

996
01:02:31.825 --> 01:02:35.185
And we look forward to catching you guys in the next webinar.

997
01:02:35.185 --> 01:02:37.765
I had a really good time with you guys today. Thank you very much.

998
01:02:38.573 --> 01:02:42.493
Alright. Hey. Thanks for making the effort and joining us, Jason. We appreciate it. Sure thing.

999
01:02:42.493 --> 01:02:44.913
And I'll get well soon for everyone. Have a great weekend.

1000
01:02:45.453 --> 01:02:46.433
Alright. Bye, guys.

