WEBVTT

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So welcome, everyone. We've had a great year of webinars. We started back in January of this year.

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It's hard to believe that 2018 is literally right around the corner.

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December is, starting this week.

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I think the webinars have worked out great.

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We've really enjoyed them, really enjoyed you guys joining.

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That's me at the top left, Jason. Is that this is your first time, joining, we're happy to have you.

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We're lucky to have Patrick and Gabe in the webinar,

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today as well. So you guys wanna give a little hello out there to all our attendees here?

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Always great to be here. Thanks, Jason.

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Hey there, everybody. Happy to be here.

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Alright.

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If this is your first time joining, I always recommend also joining our Brilliant Directories LinkedIn strategy network.

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You can go to brilliantdirectories.com/linkedin.

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If for some reason we don't get to your questions here in the webinar, we'll make an effort to answer them in the LinkedIn group.

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It is

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free to join,

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and you can go to brilliantdarkdirectories.com/linkedin,

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and I actually have a a link of that open here.

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And if you're not a member where it says manage here, you would have a join join now button,

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And you can go ahead and create topics here.

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You can we can you know, anything you wanna share, mainly right around how to market your site with strategies and things like that.

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Hopefully, you've come to us with some questions today.

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Some of the topics that you can cover,

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are and really anything related to your Brilliant Directories website.

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It could be marketing related,

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how to sign up members,

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publishing content.

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Sometimes we'll dive into the code, and see, you know, how we can help you guys there,

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how to design your site, and things like that. So,

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all questions are fair game.

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If for any reason we don't have the right answer, we might provide you with, resources or point you in the right direction to where you can find answers to your questions.

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And part of the new format for the webinars is we're happy to share, you know, a tip of the week or strategy of the week.

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Gabe, Pat, and myself actually came up with this one just earlier.

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Today, we were trying to figure out what we should cover today,

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and,

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you know, we kept getting drawn back to the value of registering

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general user accounts on your website.

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A lot of the times,

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you know, we forget about the website visitors. We're so interested in getting

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professional members to join our sites.

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You know, we we sometimes forget about the people who are actually gonna be interacting with the site, who are your general website visitors.

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And in this tip of the week, we wanna cover the value of registering

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general user accounts.

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And I'm gonna pass it over, to Pat, who can talk a little bit about what a general user account is, and then we'll talk about why they're important and some strategies

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on how you can actually

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get more general users registered on your website.

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Absolutely, Jason.

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Very passionate

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about this topic.

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As we've said in previous webinars,

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one of the most underutilized

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marketing strategies

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is to really make sure

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that your website

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caters to the website visitor.

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In this particular webinar, we are gonna focus a little bit on how to get them to sign up to your website.

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A general user

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is essentially

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somebody that, perhaps Googled

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interior designers in San Francisco, and,

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they found the search result page on Google, and they clicked on it, and it just happens to be your directory.

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And they're on a search result page or they found a specific interior designer.

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That is what we call a general user. Somebody that is digesting the information

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that you're putting on the website. That differs from a member.

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A member will add content and a member will promote their services.

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Oftentimes, they're professionals and businesses, sometimes organizations

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and institutes and things of that matter.

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But in today's tip of the day tip of the the week, we are gonna be focusing on the general user account.

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Great. And there are there are many benefits

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for registering general users, but,

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one of the some of the top five benefits we came up with

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are things like

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when someone registers on your site, you're essentially collecting an email address.

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So you're able to build your email list that you can utilize in the future.

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Also with Brilliant Directories,

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you can actually provide

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registered users with more features and tools,

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and access,

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to your site.

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So, you can you're giving them a reason to interact with your site rather than just browsing.

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Now they're, you know, clicking and and giving you their information.

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Also increasing your social media following because, again, once they register with your site, you're gonna be able to continuously

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keep in touch with them, and you can always ask them to join your Facebook or your Twitter or whatever network you're using for your social media.

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And the bigger your network looks,

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the more credibility that your brand has.

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Also with that, you know, they might be general users, but they also might be interested in other things.

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Maybe,

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when you have more general users,

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you can send them email newsletters or offers. And guess what?

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Sometimes companies might pay to access your general user database.

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So there are upsell opportunities where you can Sponsors will will want to pay you to send an email or get in front of your general users that are registered on your site.

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And then of course,

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you you can increase the value of your company in general with more users.

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So when you have more registered users, you know, if you have an exit strategy to get acquired or to sell your your website or your company in the future,

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you know, being able to show them,

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you know, a a sizable

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list of registered users is gonna add more value to your company.

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So these are just some some things to think about of

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of the values of that general users can bring, not just to your entire organization,

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but to advertisers,

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your members,

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and your bottom line.

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And we're gonna show you some examples here.

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Pat actually set up a nice example here, but you wanna cover these these, five strategies on how to actually register general users on the site, Pat?

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On a site?

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Absolutely.

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The

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even cheating the verbiage,

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is is one thing you're gonna wanna make sure that you do. Keep in mind general users,

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they're used to a certain,

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way of being spoken to. So maybe,

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if you visit sites like LinkedIn and Facebook and Pinterest and Instagram,

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you can kind of take some strategies that they use to get people to click on the buttons to go ahead and register for the account.

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Joining

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is not usually

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a a word that you'll see an action verb that you'll see on websites that are designed to get general users to sign up.

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So we'll we'll tackle that with a live example of one that I really like.

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Another thing that is a great draw, and we'll be focusing on this, is bookmarking,

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the favorite posts. So taking the time to explain that this is even a possibility

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is very helpful because this is one of the tools that will make a general user actually want to create an account.

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If I am on Pinterest

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and I find some pictures that I like, my daughter's actually celebrating her first birthday on

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this Sunday, so we're doing a birthday party for her. So if you see some good decoration ideas

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on Pinterest,

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they're only useful if I can log in to my account again and see them again.

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That's why they allow you to pin stuff to your board. So, essentially, the bookmarking feature

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is the same feature as pinning on Pinterest.

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It's just a matter of educating the public that that's something that they can do.

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And when they do click on the heart icon,

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they would or whatever icon you choose to use, they'll then be prompted to create an account.

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Other people offer premium content to general users.

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For example,

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there was a time,

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I believe, where,

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what what is that? Angie's list required you to create an account to even view the members.

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So all of the members on their website, that was considered premium content.

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So they would capture emails from general users to even show the database.

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So premium content can be a premium article

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or it could actually just be access to the the members themselves.

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Maybe the industry that utilizes this the most is the dating industry, where they're not gonna let you see people in your city without first creating an account and then you can go and browse and see,

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who is also looking to connect, in your local area.

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Then you wanna make sure that they're included in the sign up process.

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We'll give you a live example of that.

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Most websites, I would guess if we were to audit them on this webinar,

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the entire language on the sign up form except for, maybe the

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the the default little red box on left hand side, is all tailor made for the members.

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In reality, if you analyze most websites that are out there, they wanna get the general user signed up, and they'll have a small call

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to action somewhere,

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on that page to let advertisers know that they can also

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advertise on their website. So we'll check that out. And then, of course,

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we wanna focus on the actual visitor experience, which we covered, I believe, four webinars ago.

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Yeah. So let's take a look at this site,

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that you kind of did this is a site we've used as an example in the past.

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What are some things that you've done here,

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Pat, that would basically lend itself to to more general user sign ups?

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Okay. So the first thing that I did was I edited the mini nav.

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The mini nav, usually comes, with a call to action in the top right.

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That call to action that we're looking at there, I find that to be the most important button on your website.

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If Jason went in mobile view, you would understand why.

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That is the one call to action that stands out on every single page of your website, whether it's coupons or videos

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or, blog articles.

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They're always going to see that specific call to action.

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That didn't work. Let me appearing on their site.

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There's no that didn't work. Going into mobile view didn't work. Let me try it here.

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Alright. Let me just make this there we go. So you see it yeah.

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So you see how that call to action is always at the top of your cell phone?

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So the main the main menu is not a good place for call to actions because the main menu in mobile view, as you can see, is hidden inside of there.

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So if that's where you put the call to action to get the general public to sign up for a member, it's unlikely they're going to see it.

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So I really like to utilize

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the call to action as a border around it. So I remove

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the login call to action, and I combine this to create account slash login.

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The idea being that that language involves both members and website

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visitors to go ahead and create an account. So if I've never been to interiordesigndemo.com

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and I see that I can create an account, I'm more likely to click on that button thinking, oh, I wonder what kind of account I could create.

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And then we went ahead go ahead, Jason. And went went ahead and actually,

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used one of the templates that we've already, used.

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This is the template that we shared in a previous webinar

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for the get get match page.

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And all I did was repurpose some of the language, and instead of embedding the get match form, we embedded the login form.

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And then I we went ahead and we altered some of the language that's on the login form.

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The two boxes, the two call to actions that you see at the top, those are usually below the login button.

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I'm always a fan of moving them to the top

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because I want somebody that is a general user.

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The first thing that they read is to see, oh, okay. I need to click here to create my account.

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And that's what we've gone ahead and done.

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And when you click on that button, then it's just a simple email and password free account form,

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that they have to fill out.

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If they're not

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a general user looking to create an account,

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then they can go ahead and click on the advertiser,

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button.

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Generally speaking, if you go on LinkedIn or you go on Tumblr, you go on any of these websites,

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you're gonna see that the entire sign up process is tailor made to new accounts being created,

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and the links that you have to click on the login are actually hard to find.

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That's because they're not worried about you you logging in.

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Their their focus is on getting new people signed up to their website.

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So that's why I really like moving

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those call to actions that are usually in after at the bottom of the login form and moving them, to the top over there.

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That looks great, Pat.

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Very simple. Also important to note,

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there are times where you're not interested in signing up general users.

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So sometimes if you're just starting out and you're doing a campaign to get professional members to join your site, the ones that people are gonna search for, you may not wanna utilize this.

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You may wanna continue your focus

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on on getting the professional members to sign up, or this might be your strategy on how you get professional members,

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to sign up.

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This link here, Pat, the one on the right, let me click on it, the green, blue, and teal one, I guess.

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This is going to

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interior designer contributor. So they're both free accounts,

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but one is a general user sign up, and the other one is for interior designers.

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Very good.

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Correct. And we actually have a a question on the buttons themselves.

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Some of these, Tim is asking, how do you move those buttons up on the login form?

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Perhaps we can we can show everybody what we did there. Sure. Good question.

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So first, let me show you what that button looks like

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by default.

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So when you guys get your Burling directory site, this is probably what it looks like with a hummingbird.

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If you click on the member login page,

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this is the login form. And at the bottom here, we have two buttons.

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It says not a registered user, create free account.

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The other one is for the professionals, are you a local business,

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list your company. And this should go to the general user account sign up. So what we've done is,

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to move these up to the top,

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this is actually good. You can go to your form manager because this is the login member login form.

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When you're in the form manager,

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look for your login form. It'll be this one right here, listing login, and you can edit that.

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And you'll notice the fields like email address, password. It's It's not a very long form.

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There's only about four or five inputs here.

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00:15:08.630 --> 00:15:12.150
You wanna look for the one that has and it's a little hard to find, but we'll show it.

229
00:15:12.150 --> 00:15:17.530
We wanna find the one that has if you expand it open, you'll see the text like create my account,

230
00:15:17.955 --> 00:15:20.355
you know, or whatever you wanna put in there.

231
00:15:20.355 --> 00:15:23.735
What you wanna do is you can this will be down here at the bottom,

232
00:15:24.915 --> 00:15:27.575
and you can just grab it and move it

233
00:15:27.955 --> 00:15:28.775
to the top.

234
00:15:30.879 --> 00:15:33.860
And that's how you would move that those buttons from the bottom

235
00:15:34.240 --> 00:15:37.860
to the top. So let me just do that one more time for you guys.

236
00:15:38.240 --> 00:15:40.339
Actually, let me save it at the bottom here

237
00:15:40.879 --> 00:15:42.579
so you can see what it looks like.

238
00:15:44.295 --> 00:15:48.715
And if we refresh this page, we'll see these buttons will be at the bottom now.

239
00:15:49.095 --> 00:15:53.355
And wow, Pat. Moving those to the top puts so much more emphasis

240
00:15:54.615 --> 00:15:57.915
on reading those options first and the login second.

241
00:15:58.360 --> 00:16:01.100
Actually logging in as the number two thing on the page.

242
00:16:02.040 --> 00:16:04.060
So let's move it back up here. Correct.

243
00:16:06.600 --> 00:16:08.060
Okay. We'll save that,

244
00:16:10.200 --> 00:16:11.480
and those buttons will move Yeah.

245
00:16:11.480 --> 00:16:18.305
And just by making just by making those little tweaks, I saw a significant increase of general user sign ups on on my directories.

246
00:16:18.764 --> 00:16:22.225
So that was, something very simple and had an immediate impact.

247
00:16:22.685 --> 00:16:23.584
Okay. Great.

248
00:16:25.380 --> 00:16:29.400
Alright. So those just really short presentation on the value of general users.

249
00:16:29.860 --> 00:16:33.560
If you guys wanna share your site, Pat and I can take a look at them,

250
00:16:34.180 --> 00:16:36.840
take a look at your site and maybe make a couple suggestions

251
00:16:37.220 --> 00:16:37.720
on,

252
00:16:38.444 --> 00:16:43.425
maybe it isn't just for general users, but maybe how you can better up update your,

253
00:16:43.805 --> 00:16:46.944
the funnel for the sign up process of members to your site.

254
00:16:48.444 --> 00:16:52.384
Okay. Colette, are you there? Yes. Hi. How are you, Colette?

255
00:16:53.190 --> 00:16:56.250
Very good. And you? Good. Thank you. Where are you calling from?

256
00:16:57.190 --> 00:17:01.370
From New Zealand. Okay. New Zealand. Is this your first webinar with us?

257
00:17:02.630 --> 00:17:08.315
No. I did a few quite a while ago. It's my first for a few months though. Okay. So glad to be back.

258
00:17:08.454 --> 00:17:08.954
Awesome.

259
00:17:09.974 --> 00:17:12.554
Would you like to share your site with us to take a look?

260
00:17:13.414 --> 00:17:15.515
Yes. Certainly. It's Roleston Directory

261
00:17:15.895 --> 00:17:17.595
Dot C O Dot N Z.

262
00:17:18.534 --> 00:17:20.160
Okay. Let's take a look there.

263
00:17:20.880 --> 00:17:23.060
And, Pat and I can give you some suggestions.

264
00:17:25.359 --> 00:17:27.540
In terms of what you've been talking about,

265
00:17:28.560 --> 00:17:30.820
I will be changing quite a bit now,

266
00:17:31.520 --> 00:17:34.660
because I did have a bit of an issue with that. So,

267
00:17:35.615 --> 00:17:38.835
I'll be looking forward to changing a few of those.

268
00:17:39.215 --> 00:17:39.715
Okay.

269
00:17:41.295 --> 00:17:43.475
How long has your site been online for?

270
00:17:45.295 --> 00:17:46.755
About ten months.

271
00:17:47.309 --> 00:17:47.809
Okay.

272
00:17:48.509 --> 00:17:50.049
So let's take a look at it.

273
00:17:50.590 --> 00:17:53.250
You have, list your business here, which,

274
00:17:53.710 --> 00:17:56.610
how have you been doing with registering businesses thus far?

275
00:17:59.485 --> 00:18:06.145
I tend to most people I have to meet and explain it before they join. It is a small community.

276
00:18:06.605 --> 00:18:07.585
Okay. So,

277
00:18:08.524 --> 00:18:10.625
would you suggest a different name there?

278
00:18:11.970 --> 00:18:15.190
I I mean, I'll let Pat chime in here. I do like,

279
00:18:16.530 --> 00:18:17.510
list your business.

280
00:18:19.490 --> 00:18:21.750
Maybe you can change it to add your business,

281
00:18:22.450 --> 00:18:23.990
or register your business.

282
00:18:26.345 --> 00:18:32.205
But if we want to focus on the general user, let's actually look at your business directory also real quick.

283
00:18:34.185 --> 00:18:36.525
Oh, I don't you have a general user,

284
00:18:37.545 --> 00:18:39.165
section really. Okay.

285
00:18:40.450 --> 00:18:42.789
So I haven't focused on that at all.

286
00:18:43.890 --> 00:18:44.390
Okay.

287
00:18:44.850 --> 00:18:45.350
Just

288
00:18:45.809 --> 00:18:47.830
people can join on for events.

289
00:18:48.049 --> 00:18:52.390
So, unfortunately, I put my hand up before you ask the question as to whether

290
00:18:53.705 --> 00:18:56.105
focusing on that, I've got another question for you.

291
00:18:56.105 --> 00:18:58.445
But if you'd like to go to somebody else specifically

292
00:18:59.305 --> 00:19:03.805
regarding general user, you can. No. No. That's fine. We could focus on on the member,

293
00:19:04.185 --> 00:19:04.685
process.

294
00:19:05.305 --> 00:19:10.970
The button list your business is is good. It can I would say, register or add your business,

295
00:19:12.070 --> 00:19:13.690
instead of list your business,

296
00:19:14.150 --> 00:19:17.690
if that's okay? I probably put add. Yeah. Okay.

297
00:19:17.750 --> 00:19:21.690
So this is also a good exercise to show people how to edit this.

298
00:19:22.085 --> 00:19:25.145
So we're gonna edit the, mini nav up there.

299
00:19:29.445 --> 00:19:32.345
And do you have a page with your your mission

300
00:19:32.965 --> 00:19:36.505
on it, or what makes your site unique or special?

301
00:19:40.380 --> 00:19:44.800
There is an about one, but it's not a very good one. So I don't really Okay.

302
00:19:45.179 --> 00:19:47.200
Need that to be too obvious.

303
00:19:47.660 --> 00:19:49.580
Okay. So it says add your business.

304
00:19:49.580 --> 00:19:54.435
The other thing I would do is instead of choose a plan to join today,

305
00:19:54.975 --> 00:19:56.915
maybe some more supportive text.

306
00:19:58.255 --> 00:19:58.755
So,

307
00:20:02.415 --> 00:20:04.115
maybe something like join

308
00:20:04.415 --> 00:20:04.915
the

309
00:20:05.775 --> 00:20:06.275
Rolleston,

310
00:20:07.775 --> 00:20:08.655
and we'll say,

311
00:20:09.510 --> 00:20:10.730
business directory.

312
00:20:12.870 --> 00:20:14.010
And we'll say,

313
00:20:14.470 --> 00:20:15.450
list your company

314
00:20:16.710 --> 00:20:17.610
to connect

315
00:20:18.630 --> 00:20:19.450
with more

316
00:20:19.830 --> 00:20:20.330
customers.

317
00:20:22.995 --> 00:20:23.495
Lovely.

318
00:20:28.595 --> 00:20:30.935
So so just explains a little bit more

319
00:20:32.035 --> 00:20:35.655
on what they're join what they're signing up for, even though this is for members.

320
00:20:35.920 --> 00:20:43.300
And there it's listing at least a benefit there that there's a potential to connect with more customers by joining the Rolosin business directory.

321
00:20:45.600 --> 00:20:49.220
Great. That's a lovely change. Alright, Collette. Thank you for your call.

322
00:20:49.675 --> 00:20:51.455
Super. Thanks. Welcome.

323
00:20:53.115 --> 00:20:55.295
Okay. Let's see who else we can,

324
00:20:57.035 --> 00:20:59.775
pass up on here. I'm gonna get here. Okay. Ken Gardner.

325
00:21:01.195 --> 00:21:04.495
Alright. Rick, I saw your hand up there. Are you with us, Rick?

326
00:21:05.300 --> 00:21:08.980
Yeah. Are you there? Yeah. I can hear you. How you doing? I think I am. Yep. Okay. Good.

327
00:21:08.980 --> 00:21:12.840
Did I see your off guard. I'm sorry. Did I see your hand raised for a minute there?

328
00:21:13.620 --> 00:21:14.840
Yes. You did.

329
00:21:15.220 --> 00:21:16.200
I have a website

330
00:21:16.660 --> 00:21:17.160
that,

331
00:21:18.424 --> 00:21:22.985
we use for mobile DJs doing party events for radio stations. Okay.

332
00:21:23.225 --> 00:21:26.684
And so they signed it as a member. It's called the School Dance Network.

333
00:21:27.544 --> 00:21:31.145
And we just moved from another, like a WordPress site,

334
00:21:31.625 --> 00:21:32.125
and

335
00:21:32.500 --> 00:21:33.480
have started using

336
00:21:33.860 --> 00:21:39.320
brilliant directories here just recently within the last month. It's all good except that,

337
00:21:39.700 --> 00:21:42.039
in the old site I was able to, to

338
00:21:42.340 --> 00:21:42.840
add,

339
00:21:43.620 --> 00:21:48.405
there are certain songs that we add to our our top 30 songs safe songs list.

340
00:21:48.405 --> 00:21:50.265
And each week when we'd add songs,

341
00:21:50.805 --> 00:21:51.445
we would,

342
00:21:52.325 --> 00:21:53.385
provide the song,

343
00:21:54.485 --> 00:21:54.985
audio

344
00:21:55.365 --> 00:21:59.700
on the front page of our website so that they could actually hear this song we're talking about.

345
00:22:00.419 --> 00:22:02.440
And I haven't been able to find a real

346
00:22:03.220 --> 00:22:04.519
great way to

347
00:22:05.700 --> 00:22:06.440
put audio

348
00:22:06.820 --> 00:22:08.360
on the front page of the site.

349
00:22:08.980 --> 00:22:10.360
Do you have some help there?

350
00:22:10.899 --> 00:22:13.639
Let me there's a site I made

351
00:22:14.419 --> 00:22:14.899
as a

352
00:22:15.544 --> 00:22:19.565
just as a joke. Oh, this is that bad browser I was in earlier. Let me get out of here.

353
00:22:20.505 --> 00:22:21.965
I think it was called Aftervibes.

354
00:22:23.465 --> 00:22:27.544
This was just a site we made for fun. And on on it, we,

355
00:22:28.025 --> 00:22:30.845
we embedded the SoundCloud song to start playing

356
00:22:31.740 --> 00:22:34.880
when you come to the site. Obviously, you don't have to have it on autoplay.

357
00:22:36.780 --> 00:22:38.880
I'm assuming the songs might be on SoundCloud?

358
00:22:40.060 --> 00:22:43.340
Well, that's the problem is and that is part of the problem. I,

359
00:22:44.385 --> 00:22:46.805
because SoundCloud won't allow you to

360
00:22:47.185 --> 00:22:48.005
use SoundCloud

361
00:22:48.545 --> 00:22:49.265
when it's,

362
00:22:49.665 --> 00:22:51.365
royalty protected music.

363
00:22:53.105 --> 00:22:57.365
Oh, okay. So I wasn't able to Gotcha. So it's protected content.

364
00:22:58.945 --> 00:22:59.445
Right.

365
00:23:00.440 --> 00:23:02.380
Is that song on YouTube

366
00:23:02.760 --> 00:23:03.500
by chance?

367
00:23:05.480 --> 00:23:09.100
The songs would be on YouTube. Yeah. And and I have I paid royalties,

368
00:23:09.800 --> 00:23:13.125
you know, I have a service. It's called Prime Cuts music service.

369
00:23:13.365 --> 00:23:15.145
So I'm getting the music legitimately

370
00:23:15.525 --> 00:23:16.745
from them.

371
00:23:17.285 --> 00:23:21.765
Obviously, what they don't want me to is to resell it on my website, which we're not doing.

372
00:23:21.765 --> 00:23:23.365
We're just putting it up as a,

373
00:23:24.805 --> 00:23:26.265
and on my WordPress site,

374
00:23:26.805 --> 00:23:30.030
I was able to use just some, code. Some,

375
00:23:31.610 --> 00:23:33.309
to to put an audio player,

376
00:23:34.890 --> 00:23:36.350
with the song on it

377
00:23:36.650 --> 00:23:37.210
Gotcha. By using

378
00:23:38.090 --> 00:23:38.590
yeah.

379
00:23:39.130 --> 00:23:40.490
You can put custom code.

380
00:23:40.490 --> 00:23:45.245
If you still have that code, I'm I'm assuming that was kind of portable code that you can put on any website.

381
00:23:45.465 --> 00:23:47.405
It was all encompassing in of itself.

382
00:23:48.905 --> 00:23:49.965
Yes. It was.

383
00:23:50.265 --> 00:23:50.765
So,

384
00:23:51.385 --> 00:23:53.085
what you can do is and,

385
00:23:54.809 --> 00:23:57.230
let me do this. Let me just grab a YouTube video,

386
00:23:59.370 --> 00:24:03.850
any YouTube video. I'm gonna show you how you can add custom code to your home page.

387
00:24:03.850 --> 00:24:04.750
Would that help?

388
00:24:05.769 --> 00:24:10.545
Yeah. Okay. Do you okay. So what you wanna do, and I'll try to do this relatively quick.

389
00:24:11.425 --> 00:24:13.125
I did this today for someone, actually.

390
00:24:13.745 --> 00:24:15.525
You wanna create a new widget.

391
00:24:15.985 --> 00:24:17.205
We're gonna go to the

392
00:24:17.825 --> 00:24:20.885
create a new widget here, and I'm just gonna say

393
00:24:21.345 --> 00:24:22.085
home page,

394
00:24:23.680 --> 00:24:24.740
audio code.

395
00:24:25.520 --> 00:24:30.260
And you would put your code in here in the HTML. So let me grab an embed from YouTube here.

396
00:24:30.320 --> 00:24:32.980
I actually have some music I was listening to here.

397
00:24:33.680 --> 00:24:34.180
And

398
00:24:34.480 --> 00:24:34.980
I'll

399
00:24:35.684 --> 00:24:37.304
I'll just share this

400
00:24:38.325 --> 00:24:40.184
video and get the embed code

401
00:24:40.565 --> 00:24:41.784
as a quick example.

402
00:24:43.044 --> 00:24:45.225
And I'm gonna put that embed code here,

403
00:24:46.005 --> 00:24:47.865
and I'll go ahead and save the changes.

404
00:24:50.150 --> 00:24:51.610
So that's step one is

405
00:24:52.070 --> 00:24:54.809
create the widget with the code that you want in it.

406
00:24:55.510 --> 00:24:56.309
Step two

407
00:24:56.710 --> 00:25:00.789
k. If you want it on your home page, is you wanna edit your home page.

408
00:25:00.789 --> 00:25:08.055
So a quick way to do that is when you're logged in as an admin, you can come here and click on edit static page, which is your homepage.

409
00:25:09.955 --> 00:25:13.095
And you oh, I see here you've created our recent videos.

410
00:25:14.835 --> 00:25:19.919
Yep. So what you can also do now is you you're already on the right track. Widget equals

411
00:25:21.659 --> 00:25:22.860
home page audio as a

412
00:25:24.779 --> 00:25:29.440
I actually had somebody there do that for me because I couldn't figure it out. Yeah. Gotcha.

413
00:25:30.115 --> 00:25:34.034
Let's just see if that video is there. Okay. It doesn't look like the video is there.

414
00:25:34.034 --> 00:25:37.414
The next thing you wanna do, the final step is in your design settings,

415
00:25:37.794 --> 00:25:39.174
you wanna tell the system,

416
00:25:39.554 --> 00:25:42.855
show my custom homepage code on the homepage.

417
00:25:43.640 --> 00:25:47.980
So you go to design settings, homepage layout, homepage section order,

418
00:25:48.600 --> 00:25:54.920
and what I'm going to do is one of the sections here, section two, you're gonna choose custom homepage content.

419
00:25:54.920 --> 00:25:56.535
It's the third option here.

420
00:25:57.015 --> 00:26:03.595
And that's gonna render any custom widgets that you've put in that you've entered on your homepage here when you're editing your your homepage.

421
00:26:03.735 --> 00:26:05.275
So this should now show

422
00:26:05.655 --> 00:26:06.875
the this here.

423
00:26:07.895 --> 00:26:09.355
Let me save these changes.

424
00:26:14.130 --> 00:26:17.330
Okay. So now if we go back to your home page and I refresh this page

425
00:26:23.535 --> 00:26:25.855
So this this is what the guy made here.

426
00:26:25.855 --> 00:26:30.755
I I gotta code this better, but now the here's the YouTube video back here.

427
00:26:31.775 --> 00:26:33.795
Obviously, this needs to be styled correctly.

428
00:26:34.655 --> 00:26:41.640
But when you have a custom widget with a custom code that you want it, so that player code that you might have, you can then put that on your homepage.

429
00:26:42.820 --> 00:26:45.000
And I'll get rid of this for right now. Show up

430
00:26:45.300 --> 00:26:49.080
as a video as well? I mean, the whole video would show not just the audio. Right?

431
00:26:49.654 --> 00:26:53.755
Yeah. Whatever the embed code is going to render, that's exactly what's gonna show.

432
00:26:55.255 --> 00:26:56.395
Okay. So,

433
00:26:57.255 --> 00:27:02.475
so basically three steps. Create your custom widget with the with the custom code in it.

434
00:27:03.860 --> 00:27:14.600
Put that widget on your homepage, and then make sure in your homepage section order, one of the sections is custom homepage content, and that will render whatever custom widgets you've put on your homepage

435
00:27:15.140 --> 00:27:15.880
and created.

436
00:27:18.105 --> 00:27:19.325
Okay. Okay.

437
00:27:20.025 --> 00:27:22.525
Alright. So let me just get do none here,

438
00:27:23.225 --> 00:27:26.045
and I'll and I'll remove this one that I've added as well.

439
00:27:27.865 --> 00:27:32.525
And if you say so, if I took a if I did a if I did a post or a page

440
00:27:32.980 --> 00:27:36.360
and used, and was able to come up with an audio

441
00:27:37.860 --> 00:27:39.080
player that's in code,

442
00:27:39.700 --> 00:27:41.720
say I grabbed it for my old site or whatever,

443
00:27:42.100 --> 00:27:45.460
that would work as well? It should work as well? Yeah. It should work as well.

444
00:27:45.460 --> 00:27:52.195
If that code was meant to be embedded on any website, just like that YouTube video was meant to be embedded anywhere on any website, it's it's,

445
00:27:52.735 --> 00:27:54.654
it doesn't really matter where you put it.

446
00:27:54.654 --> 00:27:59.075
It it in theory, it should work, just like the way we I just did this right now for you.

447
00:28:00.110 --> 00:28:00.610
Okay.

448
00:28:01.390 --> 00:28:04.130
Alright. So it looks like everything is back to normal now.

449
00:28:06.110 --> 00:28:07.810
Okay. Alright? Alright.

450
00:28:08.910 --> 00:28:11.650
That helps a lot. Thank you. Alright, Rick. You're welcome.

451
00:28:12.270 --> 00:28:12.770
Okay.

452
00:28:14.005 --> 00:28:14.325
Alright.

453
00:28:14.325 --> 00:28:18.905
Not exactly a question about general users, but we'll take, any questions is a good question here.

454
00:28:19.765 --> 00:28:22.665
Alright. Linda. Linda, I've unmuted your microphone.

455
00:28:23.684 --> 00:28:25.544
Oh, hello. How are you, Linda?

456
00:28:25.924 --> 00:28:29.145
Good. How are you? Thank you. Good. Where are you calling in from?

457
00:28:30.330 --> 00:28:32.990
Los Angeles. Okay. That's exactly where I am.

458
00:28:34.170 --> 00:28:36.910
Yeah. Do you want us to help take a look at your site with you?

459
00:28:37.930 --> 00:28:43.230
Well, I don't have a question about general users. I have another question about, editing

460
00:28:43.755 --> 00:28:44.495
an image.

461
00:28:44.875 --> 00:28:47.835
Okay. You know what? I'm gonna do I'm gonna do something then.

462
00:28:47.835 --> 00:28:51.615
I'm just gonna move us on to the the open q and a discussion section,

463
00:28:52.235 --> 00:28:52.955
for the webinar.

464
00:28:52.955 --> 00:28:57.935
So anyone who has questions, feel free to raise your hand, and we'll continue with your question first, Linda.

465
00:28:59.700 --> 00:29:02.340
Yeah. The image on my home page, I want

466
00:29:03.059 --> 00:29:09.000
I don't know how to make I wanna make it longer so the options on the bottom aren't showing.

467
00:29:09.860 --> 00:29:11.480
Okay. What's the name of your site?

468
00:29:12.375 --> 00:29:15.675
Goldke, g o l d k e y e.

469
00:29:16.455 --> 00:29:16.955
And

470
00:29:21.735 --> 00:29:22.235
so,

471
00:29:23.015 --> 00:29:26.155
here we are on your website. I remember your site as well.

472
00:29:26.970 --> 00:29:29.150
Yes. And There's options on the bottom.

473
00:29:29.610 --> 00:29:31.630
These ones here? I don't really want them.

474
00:29:32.250 --> 00:29:36.270
No. Go up to the go up yeah. Search, compare,

475
00:29:37.049 --> 00:29:37.549
contact.

476
00:29:38.730 --> 00:29:41.390
You can make the image longer so it's not

477
00:29:42.455 --> 00:29:45.755
showing those at the bottom unless they move the arrow down?

478
00:29:46.455 --> 00:29:50.715
Oh, these you want. So you're talking about the the do you want them in the top fold?

479
00:29:51.655 --> 00:29:54.240
Right. So it's also gonna depend on it,

480
00:29:54.960 --> 00:29:58.980
so you want these to be pushed down more. You want this to I see what you're saying.

481
00:30:00.559 --> 00:30:02.580
So let me go to the design settings.

482
00:30:03.280 --> 00:30:05.220
Yeah. Pat, you're right. The top fold.

483
00:30:05.520 --> 00:30:07.520
One thing to consider is,

484
00:30:08.445 --> 00:30:10.385
people have different screen sizes.

485
00:30:11.245 --> 00:30:13.825
So what you might see someone might have

486
00:30:14.125 --> 00:30:14.784
a ginormous

487
00:30:15.164 --> 00:30:18.784
monitor. They might see your entire home page on one screen. But,

488
00:30:19.325 --> 00:30:20.705
in order to adjust

489
00:30:21.245 --> 00:30:23.105
that is something called the padding,

490
00:30:24.139 --> 00:30:26.720
and you have top padding and bottom padding,

491
00:30:27.419 --> 00:30:29.980
and you can increase that. It was set to one forty.

492
00:30:29.980 --> 00:30:34.320
I'll make them I'll make it one forty, and the bottom padding, I'll set to 200

493
00:30:35.820 --> 00:30:38.799
because we don't want the text to not show,

494
00:30:39.535 --> 00:30:43.155
to be too low when people come to your site. So let me save these changes.

495
00:30:43.695 --> 00:30:48.035
I'll go I'll go even more. I'll do two forty. So a hundred pixels more.

496
00:30:49.935 --> 00:30:54.435
So the top padding is the top menu? The top padding is the space between

497
00:30:54.950 --> 00:30:56.650
this text and the main

498
00:30:57.030 --> 00:30:57.530
menu.

499
00:30:58.070 --> 00:30:59.190
Oh. That's the top padding.

500
00:30:59.190 --> 00:31:05.290
And then the bottom padding is is the space between this text and this this section here.

501
00:31:06.070 --> 00:31:11.184
So if we refresh this now, we should have more space now. We see more of the waterfall now.

502
00:31:12.044 --> 00:31:12.544
Yes.

503
00:31:13.885 --> 00:31:18.625
Okay. Good. Yeah. Thank you. Alright. You're very welcome.

504
00:31:20.125 --> 00:31:22.705
Alright. Good simple question there from Linda.

505
00:31:23.005 --> 00:31:26.440
It does make the the page look a little nicer. I have to agree.

506
00:31:26.899 --> 00:31:27.879
Alright. Christopher.

507
00:31:28.740 --> 00:31:32.279
Christopher, it looks yep. I got your mic unmuted there, Christopher.

508
00:31:33.860 --> 00:31:35.559
Right on. How are you guys doing?

509
00:31:36.179 --> 00:31:38.039
Doing good. Doing good. Thank you.

510
00:31:38.445 --> 00:31:38.945
Yourself?

511
00:31:39.245 --> 00:31:39.745
Good.

512
00:31:40.365 --> 00:31:41.184
Good. Good.

513
00:31:42.365 --> 00:31:44.144
I've got a theme question.

514
00:31:46.205 --> 00:31:51.184
My site that's, my brilliant directory site is secondhomer0i.com.

515
00:31:53.340 --> 00:31:55.760
And right now, I've got the real estate theme,

516
00:31:57.180 --> 00:31:58.720
on it. But,

517
00:31:59.980 --> 00:32:01.600
on the LinkedIn group, I think,

518
00:32:01.900 --> 00:32:02.400
Jason,

519
00:32:03.740 --> 00:32:07.965
you may have made a comment that, the real estate theme may

520
00:32:08.345 --> 00:32:14.525
not be the right one. And so just wanted to get some feedback from you guys on what theme may be,

521
00:32:16.505 --> 00:32:17.405
a better fit

522
00:32:18.080 --> 00:32:19.460
for what I'm trying to do.

523
00:32:19.760 --> 00:32:24.340
So you'll notice here also there's something to install. I'll go ahead and and do that for you.

524
00:32:26.000 --> 00:32:26.500
Okay.

525
00:32:27.840 --> 00:32:31.635
Yeah. You'll sometimes you'll notice, like, an install button around the the admin area.

526
00:32:32.275 --> 00:32:33.975
So let's check out your site here.

527
00:32:39.395 --> 00:32:44.215
Yeah. I remember checking out checking out your site. So what's the what's the question here?

528
00:32:44.640 --> 00:32:48.660
This would be a great site to get general users to to register, by the way.

529
00:32:50.960 --> 00:32:54.260
Right. Right. So it's it's mainly to to

530
00:32:55.120 --> 00:32:55.620
give

531
00:32:56.160 --> 00:32:59.140
strategic partners such as realtors, property managers,

532
00:33:00.085 --> 00:33:01.385
lenders, etcetera,

533
00:33:02.325 --> 00:33:03.785
and exclusive listing

534
00:33:05.925 --> 00:33:08.585
per destination. So the idea is to

535
00:33:09.605 --> 00:33:10.085
to,

536
00:33:10.565 --> 00:33:11.625
market this site

537
00:33:12.280 --> 00:33:12.780
in,

538
00:33:13.960 --> 00:33:17.180
specific destination cities. Like, I'm in the Lake Tahoe area.

539
00:33:18.600 --> 00:33:22.860
But Lake Tahoe, Santa Barbara, San Diego, things where people actually buy second homes,

540
00:33:23.160 --> 00:33:24.540
high end second homes.

541
00:33:25.505 --> 00:33:30.325
And then I would use this site to generate leads for those strategic partners.

542
00:33:31.985 --> 00:33:37.105
Because it the the business revolves around real estate, I thought that the real estate theme would be a good fit.

543
00:33:37.105 --> 00:33:37.184
But,

544
00:33:39.169 --> 00:33:41.750
you know, having a sort of a Zillow

545
00:33:42.450 --> 00:33:42.950
copycat

546
00:33:43.570 --> 00:33:47.090
is a lot of work, and it doesn't necessarily make a lot of sense.

547
00:33:47.090 --> 00:33:49.750
I think, I think some of your feedback was

548
00:33:50.370 --> 00:33:53.190
more to the effect that this would make a great sort of authority

549
00:33:54.055 --> 00:33:54.555
site,

550
00:33:56.055 --> 00:33:58.235
where we could maybe give information,

551
00:33:58.935 --> 00:34:01.975
or, you know, things like that. So I don't know.

552
00:34:02.695 --> 00:34:03.995
Just a little bit

553
00:34:04.775 --> 00:34:07.110
unsure of which direction to take it.

554
00:34:09.429 --> 00:34:10.730
Got you. So

555
00:34:11.350 --> 00:34:14.330
people you're trying to provide information for potential

556
00:34:15.190 --> 00:34:16.330
second home investors,

557
00:34:16.790 --> 00:34:17.290
and

558
00:34:17.989 --> 00:34:26.284
you want to connect a potential person who's who might be ready to invest in in their second home with all the professionals on the other end,

559
00:34:26.984 --> 00:34:27.484
banks,

560
00:34:27.784 --> 00:34:29.804
you know, lenders, real estate agents,

561
00:34:30.984 --> 00:34:31.804
even people,

562
00:34:32.344 --> 00:34:34.605
you know, whatever it might be in local areas

563
00:34:34.989 --> 00:34:36.050
where people can,

564
00:34:37.230 --> 00:34:38.510
potentially buy a second home.

565
00:34:38.510 --> 00:34:49.090
And it looks like you're focusing on homes, which can also be a vacation destination for the for the owner as well as an an income property, rental income property in the off season or or on season.

566
00:34:50.375 --> 00:34:52.054
You are exactly right.

567
00:34:52.054 --> 00:34:56.554
And, actually, one of the domains that I have is called rentalprojections.com,

568
00:34:57.255 --> 00:35:03.275
because that's one of the first questions that people ask when they're thinking about a second home in a vacation destination

569
00:35:03.575 --> 00:35:05.515
is how much will this home rent for.

570
00:35:06.680 --> 00:35:09.740
And so I was even thinking of changing the theme to,

571
00:35:10.279 --> 00:35:12.539
like, one of the one of the,

572
00:35:13.400 --> 00:35:15.819
sort of get a quote type things. Right.

573
00:35:17.079 --> 00:35:21.945
But, no, you're exactly right in your analysis. Just there. So you wanna provide information

574
00:35:22.885 --> 00:35:23.785
to potential

575
00:35:24.805 --> 00:35:25.305
second

576
00:35:26.085 --> 00:35:26.825
home buyers.

577
00:35:28.725 --> 00:35:29.785
And That luxury.

578
00:35:31.205 --> 00:35:33.705
Right. And that information can

579
00:35:34.480 --> 00:35:35.300
can be,

580
00:35:35.920 --> 00:35:36.980
you know, tips,

581
00:35:38.480 --> 00:35:38.980
strategies,

582
00:35:40.720 --> 00:35:41.220
finance

583
00:35:41.680 --> 00:35:44.980
information, and also you wanna connect them with, professionals.

584
00:35:46.080 --> 00:35:47.220
So if the professionals

585
00:35:47.680 --> 00:35:53.165
wanna get connected with your visitors, they're probably gonna wanna add their own content as well,

586
00:35:53.704 --> 00:35:56.444
to make themselves look like an authority on your website.

587
00:35:58.265 --> 00:35:59.145
The Yep.

588
00:35:59.224 --> 00:36:06.980
The real estate agents, the lenders, you know, they they they should wanna advert You should give them ways to promote themselves on your website,

589
00:36:07.680 --> 00:36:08.500
as well.

590
00:36:11.120 --> 00:36:12.020
Yeah. So

591
00:36:12.400 --> 00:36:15.860
this is actually a great great option for the general user,

592
00:36:16.240 --> 00:36:17.380
as well as the

593
00:36:18.075 --> 00:36:18.955
the professional member.

594
00:36:20.875 --> 00:36:25.855
I'm gonna I also made just so you're not too surprised, Jason, I also made a couple quick changes as well

595
00:36:26.234 --> 00:36:30.575
in the design of his home page since it is real estate based. It's image based as well.

596
00:36:31.310 --> 00:36:33.470
It's something that may be a good right now,

597
00:36:33.870 --> 00:36:37.950
one of the issues is it's a lot of information. The search is complex.

598
00:36:37.950 --> 00:36:39.330
There's lots of different filters.

599
00:36:39.870 --> 00:36:46.210
I'm not saying this is the right image, but this is, this is very much in the design of property websites.

600
00:36:46.765 --> 00:36:47.825
The full width,

601
00:36:48.205 --> 00:36:49.345
the image dominated,

602
00:36:50.285 --> 00:36:50.785
inspiring,

603
00:36:51.244 --> 00:36:55.744
layout. And then I would do exactly what Jason is saying, have some very simple,

604
00:36:56.445 --> 00:36:59.265
call to actions rather than drill down into an advanced

605
00:36:59.580 --> 00:37:00.320
property search.

606
00:37:00.780 --> 00:37:02.880
I think just the having the statuses

607
00:37:03.180 --> 00:37:09.600
where it's are you looking for a property for rent or for sale and the location and making the search strictly those two fields,

608
00:37:10.220 --> 00:37:14.320
to increase the likelihood of getting search results may also be, a good strategy.

609
00:37:15.225 --> 00:37:17.785
Yeah. No. I appreciate that. And and, actually,

610
00:37:18.105 --> 00:37:19.165
trying to figure out

611
00:37:19.465 --> 00:37:25.485
how to get those two buttons like you have on the interior design website, like, I really like that simple look and feel.

612
00:37:26.185 --> 00:37:28.845
Another thing is you might wanna create a lead magnet.

613
00:37:29.200 --> 00:37:32.020
A lead magnet is something like an ebook download,

614
00:37:32.880 --> 00:37:34.100
and it could be

615
00:37:34.400 --> 00:37:37.060
in order to get people to capture email addresses.

616
00:37:37.760 --> 00:37:46.875
You might wanna invest time to create, like, 10 tips for investing in a second rent a second home, and people have to give their email address in order to get,

617
00:37:47.815 --> 00:37:49.435
to get access to that ebook.

618
00:37:50.295 --> 00:37:52.954
And again, that that goes into your marketing strategy.

619
00:37:53.974 --> 00:38:03.960
But what I would do is rather than focusing on searching for properties, because there's too many locations to to fill to have good results with this if you're just starting out,

620
00:38:04.660 --> 00:38:09.780
I'd focus on getting people to register on your site for content that you can deliver to them.

621
00:38:10.099 --> 00:38:13.240
So for the general users, you're gonna provide them with good information

622
00:38:13.780 --> 00:38:14.280
on

623
00:38:14.715 --> 00:38:17.935
on how to be a savvy second home buyer.

624
00:38:18.315 --> 00:38:19.455
And for the professionals,

625
00:38:19.915 --> 00:38:24.095
let them know that they'll get connected with potential people who are interested in buying,

626
00:38:24.715 --> 00:38:26.975
second homes and investing in second homes.

627
00:38:27.880 --> 00:38:29.660
I think that would be a better focus

628
00:38:29.960 --> 00:38:31.420
than the property search itself.

629
00:38:33.640 --> 00:38:39.020
Okay. Now with that said, is there a better theme than the real estate theme,

630
00:38:40.025 --> 00:38:40.765
to use

631
00:38:41.305 --> 00:38:43.405
for that? Yeah. I would recommend

632
00:38:44.105 --> 00:38:46.445
one of two of our themes to get you started.

633
00:38:47.465 --> 00:38:49.645
Let me go to our demo site here.

634
00:38:51.625 --> 00:38:52.845
The lead gen,

635
00:38:53.810 --> 00:38:58.530
and I'm also gonna say the I'm gonna do the alumni. And that's what I was thinking was lead gen.

636
00:38:58.530 --> 00:38:59.030
Yeah.

637
00:39:00.130 --> 00:39:00.630
And

638
00:39:00.930 --> 00:39:03.030
the consumer who's coming to your site,

639
00:39:03.570 --> 00:39:07.430
they want to talk to a professional for free to get free advice

640
00:39:07.955 --> 00:39:11.415
so that they know that they're entering the right market, they're making the right moves.

641
00:39:12.675 --> 00:39:14.935
So, you know, get connected with real estate

642
00:39:15.555 --> 00:39:18.995
professionals is what they're doing. Tell us what you're interested in.

643
00:39:18.995 --> 00:39:23.575
The lead form should be geared towards telling them what they're interested in, where they're interested in

644
00:39:24.010 --> 00:39:25.870
potentially purchasing their second home,

645
00:39:26.170 --> 00:39:29.610
and to ask any questions they have about purchasing their second home.

646
00:39:29.610 --> 00:39:31.310
Do they have a question on finance,

647
00:39:31.850 --> 00:39:33.150
choosing the right location?

648
00:39:34.650 --> 00:39:35.310
You know,

649
00:39:35.770 --> 00:39:38.910
I don't know what else people would want with real estate, but obviously,

650
00:39:39.905 --> 00:39:42.325
you know, where the place is gonna be is very important.

651
00:39:43.105 --> 00:39:46.645
The other one that might work well is the alumni theme.

652
00:39:47.265 --> 00:39:49.285
And this is actually a directory,

653
00:39:49.825 --> 00:39:52.565
but it it's focusing on content first. So,

654
00:39:53.220 --> 00:39:53.720
imagine

655
00:39:54.180 --> 00:39:59.140
this is was information related that would appeal to a potential second home buyer.

656
00:39:59.140 --> 00:40:01.400
And we've mentioned this in pre previous webinars.

657
00:40:01.700 --> 00:40:05.800
I think the the featured blog article slider is invaluable to any website

658
00:40:06.100 --> 00:40:07.240
because you can have

659
00:40:07.914 --> 00:40:10.954
very specific topics that they don't need to change or rotate.

660
00:40:10.954 --> 00:40:18.894
You can just write the five articles that are gonna immediately connect with someone who's interested in in purchasing second a second home.

661
00:40:18.954 --> 00:40:20.575
And when they click on the article

662
00:40:21.690 --> 00:40:22.589
to read more,

663
00:40:23.290 --> 00:40:30.510
you know, you can have calls to action to create free account, you know, to this is a login form here, but you can have calls to action

664
00:40:30.810 --> 00:40:33.630
to get them to register on your site for free.

665
00:40:34.745 --> 00:40:36.845
So I would go the content route,

666
00:40:37.225 --> 00:40:41.965
and I think the the general users will register, this potential second home buyers.

667
00:40:42.105 --> 00:40:50.525
And once you have them, it'll be very easy to reach out to real estate agents and lenders and other and other type property managers and types of professionals like that,

668
00:40:50.880 --> 00:40:54.079
who can make the process very easy for someone who's ready to,

669
00:40:54.960 --> 00:40:56.660
jump into a second home purchase.

670
00:40:58.240 --> 00:41:04.984
And the reason I like that advice, Jason, is, putting yourself in the shoes of a general user or or even a real estate agent.

671
00:41:05.204 --> 00:41:08.984
What you're doing by providing quality content, you're you're showing to be an authority

672
00:41:09.444 --> 00:41:10.184
on the topic.

673
00:41:10.325 --> 00:41:16.664
Then it is possible to make your properties the premium content, which means that you can say that you represent

674
00:41:16.964 --> 00:41:19.145
a very unique network of properties

675
00:41:19.740 --> 00:41:21.760
that are profitable second homes

676
00:41:22.060 --> 00:41:26.800
and that you have a unique website. And in order for them to even access that database

677
00:41:27.260 --> 00:41:29.200
or to have access to that information,

678
00:41:29.660 --> 00:41:33.525
they have to sign up or perhaps even pay to get that content.

679
00:41:33.525 --> 00:41:40.744
And at the same time, you're then able to approach real estate agents and say, if you wanna be a part of this network that I'm promoting and people are signing

680
00:41:41.125 --> 00:41:41.704
up for,

681
00:41:42.165 --> 00:41:46.140
then this is basically the the sign up process for that. But by focusing

682
00:41:46.440 --> 00:41:51.180
on content first and not properties, you're setting yourself up for success to look like that authority.

683
00:41:51.240 --> 00:41:55.020
And then the properties are just gonna slowly come in. And when you have enough properties,

684
00:41:55.560 --> 00:41:59.900
then you could look at opening that up to the public, and and displaying that right off the bat.

685
00:42:00.895 --> 00:42:02.895
Okay. No. That that's that's great.

686
00:42:02.895 --> 00:42:06.515
That's exactly the information I was looking for, and I really appreciate that.

687
00:42:06.575 --> 00:42:08.035
That's a good place to start.

688
00:42:09.055 --> 00:42:09.535
Alright.

689
00:42:09.855 --> 00:42:13.615
Oh, speaking of general user accounts, we totally over overlook something.

690
00:42:13.615 --> 00:42:15.960
Let I'm just gonna cover it real quick. Thanks for your question, Chris.

691
00:42:18.520 --> 00:42:23.420
Chris. There is an option on the home page. You guys know we have the different search modules.

692
00:42:23.880 --> 00:42:31.575
There is one, and I'm not gonna change it on his site, but you can actually have the login form right on the home page.

693
00:42:31.575 --> 00:42:35.435
So you just saw how I had the lead the lead form on the home page.

694
00:42:35.975 --> 00:42:41.355
One of the search types for the home page so he's using real estate right now. If we scroll down,

695
00:42:42.710 --> 00:42:43.609
let's see here.

696
00:42:44.869 --> 00:42:48.329
Pat, where did we have the login form? That was something we

697
00:42:49.430 --> 00:42:50.569
we added. Correct?

698
00:42:53.430 --> 00:42:53.930
Yes.

699
00:42:54.585 --> 00:42:59.645
It was here. I remember us having yes. It was here. There's reason it's not here.

700
00:43:03.065 --> 00:43:09.089
It was here. Am I missing it? I I you're you're not crazy. It was it was it was I'd be there.

701
00:43:09.390 --> 00:43:10.930
I remember it being there as well.

702
00:43:11.470 --> 00:43:15.869
I just don't see it right now either as an option. We'll look into that one. But it's really cool.

703
00:43:15.869 --> 00:43:20.829
Instead of a lead form or a search module, you can have the login form right on your home page.

704
00:43:20.829 --> 00:43:25.595
So if you do have a member's only site, that's a great place to ask them to register,

705
00:43:26.215 --> 00:43:30.775
with this type of strategy as well, where you have the buttons to register or log in.

706
00:43:30.775 --> 00:43:37.815
So you're definitely gonna get a lot of registrations if people know the value of your site, and the first thing they need to do is either log in or register.

707
00:43:37.815 --> 00:43:40.350
It's It's a really good thing to have on the home page.

708
00:43:41.770 --> 00:43:44.010
Alright. Let's, let's look for Yeah.

709
00:43:44.010 --> 00:43:49.230
LinkedIn is my favorite my favorite example for that type of a website where they have just the login

710
00:43:49.530 --> 00:43:53.070
account creation embedded right on the actual home page itself.

711
00:43:53.424 --> 00:43:56.244
And I do think that'd be a great solution for this particular site.

712
00:43:58.065 --> 00:44:00.085
Alright. We're gonna go to Eric here.

713
00:44:01.025 --> 00:44:02.484
Eric, how are you doing today?

714
00:44:03.664 --> 00:44:06.805
Good. How are you guys? Pretty good. Pretty good. Thanks for joining us.

715
00:44:08.040 --> 00:44:10.600
Yeah. Thanks again for doing the webinars all year.

716
00:44:10.600 --> 00:44:15.580
It's been, you know, always informative and lots of tips and everything. So thanks a lot.

717
00:44:15.960 --> 00:44:17.260
Thank you. Our pleasure.

718
00:44:18.120 --> 00:44:19.420
I've been having the issue.

719
00:44:20.715 --> 00:44:22.655
I've been trying to create a a better,

720
00:44:23.275 --> 00:44:23.775
homepage

721
00:44:24.555 --> 00:44:28.495
that, you know, you guys have sort of covered in the last couple webinars.

722
00:44:29.595 --> 00:44:37.079
And, I've been basically trying to or I've found, you know, free, say, like, landing page bootstrap templates.

723
00:44:37.460 --> 00:44:38.520
But when I try

724
00:44:38.980 --> 00:44:42.119
to utilize them on the site, they never show up correctly,

725
00:44:43.380 --> 00:44:44.440
like, the template

726
00:44:44.980 --> 00:44:46.599
shows that it's supposed to.

727
00:44:48.795 --> 00:44:50.974
Do you want I'm basically I'm trying to create

728
00:44:51.434 --> 00:44:54.175
more or less like a a scrolling staggered

729
00:44:54.635 --> 00:44:58.815
type of look that you see on a lot of websites where it's like text and picture,

730
00:44:59.275 --> 00:45:01.775
and then the next line is picture then text.

731
00:45:02.315 --> 00:45:03.295
Do you have a,

732
00:45:04.530 --> 00:45:08.790
like, a snippet of code that we can try to embed on your site and see if we can get that working?

733
00:45:11.330 --> 00:45:12.630
Yeah. Let's see.

734
00:45:13.170 --> 00:45:16.390
Let me just Google something like bootstrap landing page.

735
00:45:17.724 --> 00:45:22.145
So Yeah. If you look up, like, the yeah. Just bootstrap landing page, you'll see,

736
00:45:23.405 --> 00:45:24.785
there's a couple there.

737
00:45:27.244 --> 00:45:28.464
And I'm not sure,

738
00:45:31.250 --> 00:45:33.830
you know, why it doesn't why it doesn't work.

739
00:45:34.369 --> 00:45:36.390
Specifically, the staggered look,

740
00:45:36.850 --> 00:45:38.790
it what it ends up doing is just

741
00:45:39.490 --> 00:45:40.450
creating a,

742
00:45:40.850 --> 00:45:41.250
like, a

743
00:45:42.225 --> 00:45:45.525
instead of staggering everything, it creates a a strip.

744
00:45:46.545 --> 00:45:47.285
Look up

745
00:45:49.585 --> 00:45:50.805
a free Bootstrap

746
00:45:51.345 --> 00:45:52.325
landing page.

747
00:45:54.305 --> 00:45:54.805
Okay.

748
00:45:56.240 --> 00:45:59.920
And what I'll do is, I think they it's just under that. It's just under that. It's just under that.

749
00:45:59.920 --> 00:46:05.059
I also have I also have this link right here I'm gonna send you in the chat.

750
00:46:05.440 --> 00:46:09.119
I can actually share it with everybody. It might save you a little bit of time.

751
00:46:09.119 --> 00:46:10.740
It's an article that I posted,

752
00:46:11.599 --> 00:46:12.795
that basically

753
00:46:13.975 --> 00:46:16.395
oh, I only sent it to one person. I'll send it

754
00:46:16.935 --> 00:46:19.435
to everyone. So it's in the chat here,

755
00:46:20.215 --> 00:46:21.435
and there's an article

756
00:46:21.815 --> 00:46:23.355
that we wrote that outlines

757
00:46:23.655 --> 00:46:27.700
exactly the steps that you have to follow to have a 100%

758
00:46:27.760 --> 00:46:28.260
customized

759
00:46:28.960 --> 00:46:30.900
home page using Bootstrap,

760
00:46:31.440 --> 00:46:32.420
landing page.

761
00:46:33.359 --> 00:46:37.380
So that might be helpful as well. I'm gonna share with everybody here

762
00:46:37.760 --> 00:46:38.420
as well.

763
00:46:38.775 --> 00:46:39.095
Okay.

764
00:46:39.095 --> 00:46:45.755
So those that article is is go is extremely detailed that I just shared in the chat, and you can check it out right now.

765
00:46:45.895 --> 00:46:51.275
And you'll see that it outlines exactly all the boxes, because there are certain boxes you have to uncheck

766
00:46:51.840 --> 00:46:53.220
inside of the home page,

767
00:46:54.320 --> 00:46:55.300
section itself.

768
00:46:55.440 --> 00:47:03.520
And if you'd make it full width and you hide the menus and you just put all the code inside of one widget, you're gonna have the fully customized home page.

769
00:47:03.520 --> 00:47:08.235
Look what you can see there, Jason, if you click on the view fully customized homepage,

770
00:47:08.615 --> 00:47:11.815
if you'd like to. And that's the live example of the code.

771
00:47:11.815 --> 00:47:15.995
And we provide the code of that custom homepage. Hey. And you have stacked

772
00:47:16.455 --> 00:47:20.875
you have staggered image with image on the right and then text on the left.

773
00:47:21.680 --> 00:47:23.300
Oh, yeah. That's okay.

774
00:47:24.000 --> 00:47:26.420
Alright. Well, yeah, that's what I was looking for, actually.

775
00:47:26.720 --> 00:47:30.100
Okay. I'll check that out. Thanks. Alright. Thanks thanks for your question, Eric.

776
00:47:30.720 --> 00:47:31.220
Alright.

777
00:47:33.120 --> 00:47:33.620
Arlana,

778
00:47:34.000 --> 00:47:38.365
I'm trying to unmute you. Let's see here. Yep. Arlana, are you with us?

779
00:47:39.705 --> 00:47:42.365
Yeah. How are you today? Yes. I'm here.

780
00:47:42.745 --> 00:47:45.725
Alright. Thank you for joining us. Alright. It's,

781
00:47:46.585 --> 00:47:50.685
holistic with a w, holistic essentials wellness directory.

782
00:47:51.270 --> 00:47:53.290
Okay. So I've been using,

783
00:47:53.750 --> 00:47:54.250
articles

784
00:47:54.630 --> 00:47:55.110
and,

785
00:47:55.510 --> 00:47:58.810
backlinks with my Facebook for promoting the website.

786
00:47:59.430 --> 00:47:59.930
And,

787
00:48:01.270 --> 00:48:05.210
what I'm finding is that if, like, if someone's searching from their phone,

788
00:48:06.165 --> 00:48:07.145
or a mobile,

789
00:48:07.605 --> 00:48:09.465
because of the responsive size,

790
00:48:10.725 --> 00:48:14.505
when they click and go to read the article on the website,

791
00:48:15.205 --> 00:48:21.550
first thing that happens is, of course, they get the Holistic Essentials banner, and then they get the login information.

792
00:48:22.090 --> 00:48:24.410
Mhmm. And I think they're not scrolling down.

793
00:48:24.410 --> 00:48:28.810
They don't think they got the right link because it doesn't actually end up at the article.

794
00:48:28.810 --> 00:48:30.590
It ends up at the header.

795
00:48:31.450 --> 00:48:34.270
I'm with you. I can I can definitely help you with that?

796
00:48:36.125 --> 00:48:39.405
So what would probably good is, first, let me ask you a couple questions.

797
00:48:39.725 --> 00:48:41.425
You can see my screen here. Correct?

798
00:48:41.805 --> 00:48:43.185
Yeah. Yes. Alright.

799
00:48:44.445 --> 00:48:46.145
My question would be is

800
00:48:46.890 --> 00:48:52.990
on mobile view so this is a mobile view here and, yeah, I see you have a, you know, you have a logo, you have these buttons,

801
00:48:53.609 --> 00:48:56.910
and then you have the search, you have an ad, then you have the

802
00:48:57.289 --> 00:48:57.789
breadcrumbs.

803
00:48:58.569 --> 00:49:01.309
What would you want hidden from here? The search?

804
00:49:01.865 --> 00:49:03.545
That takes up the most Well, I think

805
00:49:04.505 --> 00:49:07.964
yeah. I just I just think that they're seeing the header because

806
00:49:08.664 --> 00:49:14.125
seeing the article on LinkedIn, they don't really realize they're going to the directory to to read it.

807
00:49:14.190 --> 00:49:15.730
So if they get the directory

808
00:49:16.190 --> 00:49:19.410
the logo first, I think they're confused and they don't

809
00:49:19.790 --> 00:49:22.050
necessarily scroll down to the article.

810
00:49:22.829 --> 00:49:27.069
Okay. So do you think you might do you think you don't need your logo there perhaps?

811
00:49:27.069 --> 00:49:29.655
It it could be the case. It's not a problem to hide your logo.

812
00:49:29.655 --> 00:49:31.515
I've seen a lot of people do that before.

813
00:49:32.695 --> 00:49:37.415
Well, maybe, yeah, or maybe it could I can have it at the bottom, but I don't know how to make those kind of changes.

814
00:49:37.415 --> 00:49:42.475
I mean, I I it's good for them to know they're on the website, but I don't want them to get confused

815
00:49:43.415 --> 00:49:44.155
and miss

816
00:49:44.540 --> 00:49:48.640
the opportunity to connect on the website. Mhmm. I I would recommend,

817
00:49:49.740 --> 00:49:52.080
perhaps getting rid of the search on the mobile,

818
00:49:52.540 --> 00:49:53.280
up here.

819
00:49:54.140 --> 00:49:57.760
It does take it does take up a lot of space as far as pixels.

820
00:49:59.535 --> 00:50:02.575
You could also maybe hide one of these contact us.

821
00:50:02.575 --> 00:50:05.875
Maybe you can hide contact us so you just have the

822
00:50:06.255 --> 00:50:07.635
the get listed today,

823
00:50:08.095 --> 00:50:08.595
option

824
00:50:09.855 --> 00:50:11.155
or the member login.

825
00:50:11.829 --> 00:50:13.349
But let me show you how to do that.

826
00:50:13.349 --> 00:50:19.849
This one does require to get into the code, but it is pretty simple on deciding what to hide, so I can help you with that.

827
00:50:20.630 --> 00:50:23.290
So I'm gonna use the show widgets here.

828
00:50:27.445 --> 00:50:28.405
I agree with you, though.

829
00:50:28.405 --> 00:50:36.105
I've seen I've seen that be an issue where the header is so big on mobile devices that someone might not know what's below that.

830
00:50:37.670 --> 00:50:42.090
So I'm going to customize the header right because that's what's on the right side,

831
00:50:42.950 --> 00:50:43.450
and

832
00:50:43.910 --> 00:50:48.570
we'll do this search form here. Again, I'm just gonna dive a little bit into the code here.

833
00:50:49.190 --> 00:50:55.345
And let me see. So can it be different on the mobile than it is on the full screen? What's that? Or

834
00:50:56.045 --> 00:51:02.464
the changes that you're making, that's gonna adjust it for the mobile and the and the full screen or just the mobile listing?

835
00:51:02.605 --> 00:51:03.585
Just the mobile.

836
00:51:05.244 --> 00:51:08.990
Cool. Cool. Yeah. So let me just, inspect something here.

837
00:51:09.450 --> 00:51:13.710
This one is within, capability, so I'll be happy to do this for you.

838
00:51:15.050 --> 00:51:15.870
Thank you.

839
00:51:23.984 --> 00:51:26.005
K. We're gonna just add a

840
00:51:27.025 --> 00:51:28.244
hidden excess.

841
00:51:28.625 --> 00:51:37.840
That's but basically what hidden excess does when you put that into the into the code is it's gonna hide that element on extra small devices, like mobile devices.

842
00:51:37.840 --> 00:51:39.860
So let me save the changes.

843
00:51:40.000 --> 00:51:43.940
It'll just take about sixty seconds to see the changes reflected on the site.

844
00:51:45.440 --> 00:51:45.940
Okay.

845
00:51:49.505 --> 00:51:55.204
Alright. And what I like to do also is to refresh the cache sometimes to expedite that,

846
00:51:57.025 --> 00:51:58.805
and then I'll refresh the page.

847
00:52:01.600 --> 00:52:02.100
Okay.

848
00:52:06.480 --> 00:52:06.980
And

849
00:52:08.400 --> 00:52:09.220
so let's

850
00:52:09.680 --> 00:52:10.820
get rid of this.

851
00:52:11.920 --> 00:52:12.980
Okay. So now

852
00:52:13.385 --> 00:52:15.565
you can see we have the header here,

853
00:52:16.505 --> 00:52:22.125
without the the search. So if we go to an article you had some articles down here, I think.

854
00:52:23.224 --> 00:52:25.645
Yes. Okay. Let's click on one of the articles.

855
00:52:29.309 --> 00:52:31.569
It might be I would also recommend maybe,

856
00:52:32.430 --> 00:52:36.130
hiding this advertisement up here and maybe the breadcrumbs as well.

857
00:52:38.509 --> 00:52:41.730
That would be Okay. So let's let's do that also

858
00:52:42.575 --> 00:52:44.194
for you. Give me one moment.

859
00:52:46.255 --> 00:52:46.755
Okay.

860
00:52:47.855 --> 00:52:49.555
And do the show widgets again.

861
00:53:00.119 --> 00:53:02.700
The breadcrumb one, I'm gonna do actually

862
00:53:03.480 --> 00:53:04.540
with the CSS

863
00:53:05.160 --> 00:53:07.100
because those should be in their own,

864
00:53:09.400 --> 00:53:11.820
class, but they're not. So give me a moment here.

865
00:53:13.855 --> 00:53:14.355
Multitasking.

866
00:53:19.615 --> 00:53:22.515
So I'm gonna add custom CSS. I'm gonna say breadcrumbs.

867
00:53:25.295 --> 00:53:26.435
Display none.

868
00:53:27.869 --> 00:53:29.970
And I have to just check one more thing.

869
00:53:34.990 --> 00:53:35.890
Theme styles.

870
00:53:38.030 --> 00:53:40.130
Here we go. That's what I'm looking for.

871
00:53:50.204 --> 00:53:50.704
Okay.

872
00:53:51.565 --> 00:53:55.345
So the one of this rule is gonna say that if the screen size is smaller,

873
00:53:56.045 --> 00:53:59.510
than seven sixty eight pixels, then do these actions,

874
00:54:00.610 --> 00:54:03.190
and you'll be good. Breadcrumbs won't show.

875
00:54:04.530 --> 00:54:06.950
And also, let me edit this one.

876
00:54:08.050 --> 00:54:09.750
We're gonna do hidden access.

877
00:54:15.525 --> 00:54:17.225
And we'll hide this now.

878
00:54:18.085 --> 00:54:21.705
So let this, save the changes. I'll refresh the cache,

879
00:54:22.165 --> 00:54:26.099
and I think that will solve your problem with the header being too tall.

880
00:54:26.099 --> 00:54:31.079
The last thing I would suggest is perhaps making your logo just a a tad bit smaller.

881
00:54:31.859 --> 00:54:36.520
It does have a lot of height to it. Can I can I make your logo just a little smaller in the height?

882
00:54:37.695 --> 00:54:42.355
Yeah. Yeah. Okay. Let me do that and, make sure it's optimized as well,

883
00:54:43.055 --> 00:54:46.115
and then I think you'll be good. Okay.

884
00:54:49.135 --> 00:54:51.075
Let's see what it's at right now.

885
00:54:52.240 --> 00:54:56.100
So right now, the height is one eighty five. So probably bring it down to one fifty,

886
00:54:56.800 --> 00:54:57.700
would be good.

887
00:54:58.560 --> 00:55:00.660
So we're gonna just do a little Photoshop.

888
00:55:01.840 --> 00:55:06.845
Image size, height, one fifty. And also, the the image in general will be

889
00:55:07.145 --> 00:55:13.565
a little smaller. That will help, loading of the site and we'll get rid of any excess space here.

890
00:55:15.545 --> 00:55:16.445
There we go.

891
00:55:22.400 --> 00:55:26.020
K. Now let's do your update your logo.

892
00:55:28.720 --> 00:55:30.980
So brand images, replace image.

893
00:55:35.055 --> 00:55:40.275
And let's look at this one more time now since we've done that. It's just loading your images here.

894
00:55:45.039 --> 00:55:46.660
Okay. So now you can see

895
00:55:51.520 --> 00:55:52.020
that,

896
00:55:52.880 --> 00:55:54.420
when it's on mobile view,

897
00:55:54.720 --> 00:55:57.619
the banner is not there and the breadcrumbs are not there anymore.

898
00:55:58.055 --> 00:56:01.995
So people are gonna start with them, see the article a little bit better now.

899
00:56:03.895 --> 00:56:04.395
Right.

900
00:56:04.855 --> 00:56:08.475
So let me just so any other suggestions how I can make

901
00:56:08.775 --> 00:56:14.380
it no way to anchor into the article, or is there any other way to make it so that it links,

902
00:56:15.960 --> 00:56:17.579
right at the start of the article?

903
00:56:19.079 --> 00:56:21.339
Let me think about that one for a moment.

904
00:56:23.635 --> 00:56:26.055
There might be one final way to do that.

905
00:56:30.595 --> 00:56:32.935
Let me see here. Let's refresh the page.

906
00:56:34.115 --> 00:56:38.375
But don't I guess you're getting you're still seeing the picture before you're seeing the title.

907
00:56:42.730 --> 00:56:44.430
This oh, this one is an event

908
00:56:44.810 --> 00:56:46.910
here. This is an event post.

909
00:56:48.170 --> 00:56:50.430
Let's go Well, same thing. I do

910
00:56:50.810 --> 00:56:53.050
I do that as well with events as well as,

911
00:56:53.690 --> 00:56:54.765
articles just,

912
00:56:55.325 --> 00:56:56.944
you know, to draw people back.

913
00:56:57.885 --> 00:56:58.385
Gotcha.

914
00:56:59.724 --> 00:57:02.545
So you would want it to start on something like

915
00:57:03.005 --> 00:57:05.904
like, let me see. It's like if it started like this.

916
00:57:07.100 --> 00:57:07.600
Mhmm.

917
00:57:07.980 --> 00:57:09.980
Mhmm. Like, if it started like that. Let me think.

918
00:57:09.980 --> 00:57:14.160
That's actually a really good question for everyone. I think there might be a way to do that.

919
00:57:16.220 --> 00:57:17.440
Give me one moment.

920
00:57:19.595 --> 00:57:21.434
If there is an ID here

921
00:57:21.994 --> 00:57:24.095
yep. First contain her.

922
00:57:25.035 --> 00:57:25.855
If you

923
00:57:26.555 --> 00:57:28.255
do a link like this,

924
00:57:29.275 --> 00:57:31.615
it might it might do that. Hang on.

925
00:57:32.330 --> 00:57:33.690
Let me see if this works for you.

926
00:57:33.690 --> 00:57:36.730
And then you all you have to do is add this to the end of all your links.

927
00:57:36.730 --> 00:57:38.590
If at the end of the link, you do

928
00:57:38.970 --> 00:57:39.470
hashtag

929
00:57:39.770 --> 00:57:40.670
first container

930
00:57:42.090 --> 00:57:43.470
let's see what that does.

931
00:57:44.090 --> 00:57:46.605
Yep. See how it it there's

932
00:57:46.925 --> 00:57:48.785
it it brings you to the page here?

933
00:57:49.325 --> 00:57:51.905
Uh-huh. See how the header is kinda gone?

934
00:57:52.605 --> 00:57:57.025
Yes. So what you wanna do is put the hashtag first container

935
00:57:57.565 --> 00:57:59.505
at the end of all the links.

936
00:58:00.380 --> 00:58:02.480
So let's make this in mobile view again,

937
00:58:03.020 --> 00:58:06.480
and let's go to this link here. We'll refresh the page.

938
00:58:07.500 --> 00:58:08.800
Hashtag first container.

939
00:58:09.180 --> 00:58:13.425
And look, it's starting with the image there and the title of the article beautifully like that.

940
00:58:13.905 --> 00:58:15.845
Oh, that is awesome. So,

941
00:58:17.025 --> 00:58:20.645
And to be honest, I think I could have it was good what I showed earlier.

942
00:58:20.865 --> 00:58:23.205
I think we could have just done that from the start,

943
00:58:23.745 --> 00:58:26.485
without doing all those little changes that I just did.

944
00:58:27.900 --> 00:58:32.240
So when I when I do this, the event or the article listing,

945
00:58:33.740 --> 00:58:45.175
where am I putting that hashtag first container into where does that get added to the title to the So wherever so if you're gonna share you you said you're sharing these articles on social media and LinkedIn.

946
00:58:45.175 --> 00:58:45.675
Correct?

947
00:58:46.615 --> 00:58:49.435
Yes. Okay. So when you share the link of the article,

948
00:58:49.815 --> 00:58:55.080
make sure you have hashtag and first container at the end of the link. Let me send this to you.

949
00:58:55.160 --> 00:59:00.380
That was actually this is a that's a really good strategy for lots of people. I'm actually

950
00:59:01.640 --> 00:59:03.740
amazed that I just put it in the chat there.

951
00:59:04.200 --> 00:59:06.700
And because of that, I'm actually gonna undo

952
00:59:07.080 --> 00:59:12.035
the the widgets that I customized because there's no need to do that now because we just solved that problem.

953
00:59:12.575 --> 00:59:14.994
So I'm gonna delete two widgets. Here.

954
00:59:15.454 --> 00:59:16.835
You should come and join us.

955
00:59:17.214 --> 00:59:22.755
I like that. That's that's gonna help a lot. Thank you very much. Oh, yeah. No. I mean,

956
00:59:23.120 --> 00:59:27.060
that is a great work around. I'm actually pretty amazed that we just came up with that together.

957
00:59:27.200 --> 00:59:28.960
So you're good to go you're good to go.

958
00:59:28.960 --> 00:59:34.260
Just make sure you have at the end of any link you're sharing, just make sure you have hash hashtag first container,

959
00:59:34.800 --> 00:59:38.020
and it will take people basically to the top of the funnel.

960
00:59:38.515 --> 00:59:41.975
That's wonderful. Okay. Well, thank you. That that's gonna help me considerably.

961
00:59:43.635 --> 00:59:46.375
Alright. Well, great great. Thank you for the question, Arlana.

962
00:59:47.155 --> 00:59:47.655
Welcome.

963
00:59:49.395 --> 00:59:51.655
Alright. Always discovering cool workarounds.

964
00:59:52.115 --> 00:59:53.335
That was a good one.

965
00:59:55.020 --> 00:59:57.280
Alright. That was an excellent one.

966
00:59:57.740 --> 01:00:02.300
That was an excellent one, actually. The you like that. Right? That that If you're on yeah.

967
01:00:02.300 --> 01:00:05.440
If you're on LinkedIn and you click on an article, you're expected

968
01:00:05.740 --> 01:00:10.215
to read the content. So that's gonna absolutely have an impact on reducing bounce rates.

969
01:00:10.455 --> 01:00:15.415
Just using that strategy for sharing content on social media in third party platforms. Yeah.

970
01:00:15.415 --> 01:00:19.115
I think we're gonna we're gonna label that the tip of the day, that one.

971
01:00:20.295 --> 01:00:20.795
Absolutely.

972
01:00:21.175 --> 01:00:24.715
Alright. We got our good friend, Barry, here. Barry, I've unmuted your microphone.

973
01:00:25.740 --> 01:00:26.560
Hi, Jason.

974
01:00:27.260 --> 01:00:27.760
Yep.

975
01:00:29.500 --> 01:00:30.000
Your

976
01:00:30.380 --> 01:00:34.960
things about the, general user was something we was looking at doing anyway.

977
01:00:36.860 --> 01:00:38.080
My question is,

978
01:00:38.700 --> 01:00:40.720
do you think it's better to put

979
01:00:41.895 --> 01:00:44.075
a the link straight

980
01:00:44.695 --> 01:00:45.595
to a,

981
01:00:47.895 --> 01:00:49.195
free membership links

982
01:00:49.575 --> 01:00:52.235
sign up rather than confusing them with

983
01:00:53.255 --> 01:00:54.315
the paid options?

984
01:00:55.170 --> 01:00:55.670
Yes.

985
01:00:56.609 --> 01:01:00.790
I think Pat would agree with me on that one that when someone's looking to register,

986
01:01:01.170 --> 01:01:07.430
for the most part, just send them to the page where they put their email address and and start registering rather than giving them options.

987
01:01:09.185 --> 01:01:14.325
That's what I always recommend, and I and I edit the email template they receive with the upselling opportunities,

988
01:01:14.945 --> 01:01:18.005
and and that's usually the strategy that I find works best.

989
01:01:18.625 --> 01:01:20.645
And the second question is,

990
01:01:21.849 --> 01:01:23.069
because I've got

991
01:01:23.450 --> 01:01:25.390
a fairly large database,

992
01:01:26.490 --> 01:01:28.030
there's already 20,000

993
01:01:28.250 --> 01:01:30.670
members now uploaded onto the site.

994
01:01:31.050 --> 01:01:34.109
I'm gonna start emailing those. I've got the,

995
01:01:36.089 --> 01:01:36.910
add ons,

996
01:01:37.745 --> 01:01:40.325
and, obviously, I've set them up claim listings.

997
01:01:40.785 --> 01:01:44.725
Can I get them or ask them to use their social media to

998
01:01:45.025 --> 01:01:46.725
to log in as a claim in

999
01:01:47.985 --> 01:01:49.365
Just claim a listing?

1000
01:01:50.440 --> 01:01:50.940
Yes.

1001
01:01:51.320 --> 01:01:55.500
You should be able to. So you've you've uploaded members and,

1002
01:01:56.440 --> 01:01:58.940
people can find themselves and claim their listings.

1003
01:02:00.200 --> 01:02:03.100
We do have the newly released add on. I think,

1004
01:02:03.480 --> 01:02:06.345
it is available. I've got that. Okay. Yeah.

1005
01:02:06.345 --> 01:02:11.245
It'll work on the on the page where people are also claiming their listings then. It will work.

1006
01:02:12.825 --> 01:02:21.800
And does the claim now the one thing I noticed when I press on the claim, it actually takes to my join up page rather than just sign up.

1007
01:02:21.800 --> 01:02:23.340
How do I edit that?

1008
01:02:23.800 --> 01:02:27.580
That I can help you with if you wanna take them directly to a sign up page

1009
01:02:27.960 --> 01:02:31.020
rather than the options page. What's the name of your site?

1010
01:02:32.120 --> 01:02:33.660
Go to localphotographers

1011
01:02:34.360 --> 01:02:35.985
or videographers.com.

1012
01:02:37.025 --> 01:02:42.065
Alright. Let's, check out your site here, and let's go to one of your claimed members.

1013
01:02:42.065 --> 01:02:44.325
I'll go to manage products so we can see,

1014
01:02:44.865 --> 01:02:47.285
claim you have 36 claimable listings.

1015
01:02:50.350 --> 01:02:54.850
But they're all set up as claimable. What it is, I followed your advice and,

1016
01:02:56.990 --> 01:02:59.810
I'll I'll put them up as an uploaded and then

1017
01:03:00.510 --> 01:03:03.885
before I transferred them. So Gotcha. They're all set up the same.

1018
01:03:03.965 --> 01:03:08.625
So everyone will notice he's using the claim listing. It says, are you Thomas Shea Photography?

1019
01:03:09.165 --> 01:03:14.225
Claim this listing to receive referrals from this page. And then there's a claim listing button,

1020
01:03:15.005 --> 01:03:16.465
and it's going to,

1021
01:03:17.230 --> 01:03:18.370
the pricing page.

1022
01:03:19.710 --> 01:03:24.210
And what you want is to take them to the the free sign up. Is that it?

1023
01:03:24.830 --> 01:03:25.330
Yep.

1024
01:03:25.630 --> 01:03:26.130
Okay.

1025
01:03:26.510 --> 01:03:28.690
Let me click, this link here.

1026
01:03:30.174 --> 01:03:35.635
So what's what we're really gonna just update is, the URL here. I'm gonna take it to checkout.

1027
01:03:36.174 --> 01:03:37.315
Oops. Sorry.

1028
01:03:37.775 --> 01:03:40.515
And I'm gonna I'm gonna need to edit this widget here,

1029
01:03:41.214 --> 01:03:44.194
and I'm gonna change where the destination of this listing

1030
01:03:44.920 --> 01:03:47.580
goes to. So I'm gonna do show widgets,

1031
01:03:49.160 --> 01:03:50.700
and here it is here.

1032
01:03:51.800 --> 01:03:53.580
Claim listing action button,

1033
01:03:54.920 --> 01:03:56.620
and we'll customize this.

1034
01:03:59.545 --> 01:04:00.045
And

1035
01:04:02.105 --> 01:04:04.765
here we go. We're just gonna change this here.

1036
01:04:05.785 --> 01:04:09.965
We're gonna go to checkout three and then the the claim for the user's token.

1037
01:04:10.345 --> 01:04:11.885
So let me save those changes.

1038
01:04:18.900 --> 01:04:19.799
K. And

1039
01:04:20.339 --> 01:04:23.079
let me refresh the cache to kind of speed up the process

1040
01:04:24.020 --> 01:04:24.520
here.

1041
01:04:30.535 --> 01:04:31.595
And just a moment.

1042
01:04:32.295 --> 01:04:33.595
We'll refresh this.

1043
01:04:36.694 --> 01:04:37.595
Still processing.

1044
01:04:39.960 --> 01:04:41.340
Let me refresh it here.

1045
01:04:48.920 --> 01:04:50.060
Yep. That is correct.

1046
01:04:50.840 --> 01:04:53.180
It looks like it's just stuck for a moment.

1047
01:04:53.724 --> 01:04:57.185
Okay. That means that it's refreshed properly. So let's go back to the site

1048
01:04:57.565 --> 01:04:58.865
and go to a listing.

1049
01:05:02.444 --> 01:05:04.785
Looks like something has slowed down for a moment.

1050
01:05:06.510 --> 01:05:07.330
There we go.

1051
01:05:08.110 --> 01:05:09.970
Okay. Back to Thomas's account.

1052
01:05:11.310 --> 01:05:12.290
Here we go.

1053
01:05:13.230 --> 01:05:15.170
So now if I click on this,

1054
01:05:16.350 --> 01:05:17.970
it should take us to

1055
01:05:18.845 --> 01:05:22.464
the checkout page for Thomas Shea. You're claiming this account,

1056
01:05:23.244 --> 01:05:24.464
Thomas Shea Photography,

1057
01:05:24.924 --> 01:05:27.505
and it's the create free account page.

1058
01:05:28.845 --> 01:05:29.825
Yep. And then

1059
01:05:30.365 --> 01:05:31.484
as soon as I've,

1060
01:05:32.605 --> 01:05:33.105
activated

1061
01:05:33.484 --> 01:05:33.984
the

1062
01:05:35.810 --> 01:05:40.370
social media, that should come up on that page as well to be able to log in with that. Shouldn't it?

1063
01:05:40.370 --> 01:05:41.590
That is correct. Yes.

1064
01:05:42.610 --> 01:05:44.630
So they'll be able to So when I send

1065
01:05:45.650 --> 01:05:48.905
so when I send out the emails to these people,

1066
01:05:50.085 --> 01:05:54.665
I can invite them to use the social media to log in or the email account that I've

1067
01:05:55.205 --> 01:06:00.185
emailed them by. Yes. But before you do that, I would do it your own test,

1068
01:06:00.730 --> 01:06:02.590
upload yourself as a claim listing,

1069
01:06:02.970 --> 01:06:04.830
claim it with your own social media.

1070
01:06:05.210 --> 01:06:09.950
Always do a test before you mass email a group of people just to make sure things are working properly.

1071
01:06:10.410 --> 01:06:15.045
To double check. Always gonna do that. Yeah. Alright. That's good. So, yeah, you're good.

1072
01:06:15.045 --> 01:06:15.785
Thanks, Servicing.

1073
01:06:16.085 --> 01:06:18.025
So what Thank you very much. You're welcome.

1074
01:06:18.165 --> 01:06:25.705
So what's gonna happen is when someone claims a listing, instead of going to the page with all the options, it's just gonna take them directly to the registration page.

1075
01:06:25.845 --> 01:06:27.785
Much more efficient funnel right there.

1076
01:06:28.320 --> 01:06:28.820
Alright.

1077
01:06:29.440 --> 01:06:31.780
Lloyd Lloyd from Florida, if I'm correct.

1078
01:06:33.600 --> 01:06:36.740
Hey, Jason. Hey, Patrick. How's it going? Good, Lloyd. How you doing?

1079
01:06:37.520 --> 01:06:41.085
Pretty good. Pretty good. Hey. Thanks for taking my, my call.

1080
01:06:41.645 --> 01:06:43.805
I don't have a question in regards to the website.

1081
01:06:43.805 --> 01:06:47.185
I just wanted to know, do you guys have any tidbit of information,

1082
01:06:48.845 --> 01:06:49.585
with marketing?

1083
01:06:51.244 --> 01:06:55.105
And if you can share some gems with with the crowd, that'd be awesome.

1084
01:06:58.550 --> 01:06:59.830
One thing Go ahead, Pat.

1085
01:06:59.830 --> 01:07:04.090
Off the top off the top of my my head, because it's it's difficult to go too

1086
01:07:04.390 --> 01:07:08.330
too deep, in just a few minutes, if you go to blog.billiarddirectories,

1087
01:07:08.925 --> 01:07:13.265
.com and you'll they'll be if you scroll down to some older articles, Jason,

1088
01:07:13.565 --> 01:07:19.745
you're gonna see, I think you and I published three or four gems into and all it's all marketing,

1089
01:07:20.525 --> 01:07:21.025
including,

1090
01:07:21.965 --> 01:07:22.465
even,

1091
01:07:23.085 --> 01:07:23.905
email templates,

1092
01:07:24.540 --> 01:07:25.040
scripts,

1093
01:07:26.300 --> 01:07:28.780
how to get there they are right there. Those three right there.

1094
01:07:29.900 --> 01:07:31.200
That's some of the best

1095
01:07:31.500 --> 01:07:41.724
work that Jason and I have put together, I think, in terms of giving you really good advice in terms of how to get people to your site, how to get people signed up, how to upsell, how to get general users,

1096
01:07:42.105 --> 01:07:47.484
how to promote the type of content that they can publish on your site, and show the real value that they get from,

1097
01:07:48.265 --> 01:07:50.184
becoming a member of your website.

1098
01:07:50.184 --> 01:07:57.620
So I think reading those three articles that Jason has right there on the screen would be my number one recommendation to get started.

1099
01:07:57.760 --> 01:08:00.180
I think you're gonna get a lot of good insight there.

1100
01:08:01.520 --> 01:08:02.740
But I think focusing

1101
01:08:03.520 --> 01:08:06.465
on the what the benefits are,

1102
01:08:07.505 --> 01:08:12.885
if I were to give you one tip out of those three articles so everybody can hear me, give a tip, it would be

1103
01:08:13.345 --> 01:08:13.845
focus

1104
01:08:14.785 --> 01:08:17.205
first, understand what is the real value

1105
01:08:17.585 --> 01:08:20.325
that people are getting from being a member on your website

1106
01:08:20.760 --> 01:08:23.420
and then focus on advertising that value.

1107
01:08:23.560 --> 01:08:33.160
I think the one of the mistakes I see people do is they launch their website and they offer coupons and events and classifieds and properties and You do everything on my website.

1108
01:08:33.160 --> 01:08:35.415
Right. Too much. Too much stuff. Right? Too much.

1109
01:08:35.495 --> 01:08:40.555
So if you look at those articles, they really focus on, hey. Did you know that you can do this

1110
01:08:41.814 --> 01:08:42.715
on this website?

1111
01:08:43.095 --> 01:08:47.515
This website is a great place to do this. It could be promoting your events.

1112
01:08:47.710 --> 01:08:51.649
It could be promoting special offers. It could be promoting daily specials.

1113
01:08:51.869 --> 01:08:56.449
And having the call to action be add a deal or add an event

1114
01:08:56.750 --> 01:08:58.210
or add a classified,

1115
01:08:58.670 --> 01:09:02.210
whatever that one thing your website's great for for your members,

1116
01:09:02.535 --> 01:09:05.435
make that the call to action in your email, not

1117
01:09:05.895 --> 01:09:08.875
sign up today. It should be add an event.

1118
01:09:08.935 --> 01:09:19.229
So when they click on it, they're taken to the page we just showed at the beginning of the webinar that makes it easy for them to understand why they should sign up, create the account, simply go ahead and add that.

1119
01:09:20.010 --> 01:09:24.830
Okay. Sounds great. Sounds great. Thank you so much, Igor. Alright, Lloyd. Thank you as well.

1120
01:09:24.969 --> 01:09:27.790
I think one thing also is is is with that,

1121
01:09:28.330 --> 01:09:33.565
don't do too much at once. Keep it simple. I had a nice conversation with a a lady named Catherine,

1122
01:09:34.345 --> 01:09:35.245
I think yesterday.

1123
01:09:35.945 --> 01:09:43.405
And, you know, we talked about adding member categories to her site and, you know, sure, she could add 500 or 5,000

1124
01:09:43.545 --> 01:09:49.409
member categories to her site, but those categories are probably not gonna get filled up, anytime soon,

1125
01:09:49.949 --> 01:09:52.929
unless she has a huge import list. So, you know,

1126
01:09:53.790 --> 01:09:56.610
keep the project manageable, and manageable means

1127
01:09:57.070 --> 01:10:03.015
focus on less features. Just focus on one quality offering that you can offer to

1128
01:10:03.635 --> 01:10:05.815
free members and your professional members,

1129
01:10:06.115 --> 01:10:06.935
and you'll have

1130
01:10:07.555 --> 01:10:15.440
lot a lot better conversion rate, and you'll see a lot more traction on your site when the your offering is a lot easier to digest.

1131
01:10:15.900 --> 01:10:26.220
There's lots of ways to market a site, but it all boils down to a simple product offering that is relatable to people and one that they would wanna move forward with a registration or sign up.

1132
01:10:26.220 --> 01:10:29.680
Alright. I'm gonna try a Ken here. Hey, Ken. You with us? Hello.

1133
01:10:30.195 --> 01:10:34.435
Hey, Ken. I'm here. Ken, I wanna I wanna personally thank you.

1134
01:10:34.755 --> 01:10:37.335
You know, you send in your questions before the webinar.

1135
01:10:37.554 --> 01:10:40.215
Sometimes we don't get to them, just because we're,

1136
01:10:40.915 --> 01:10:45.130
you know, answering so many live questions, but it's nice to see you here, participating today.

1137
01:10:45.130 --> 01:10:46.510
So thanks for joining us.

1138
01:10:47.850 --> 01:10:52.010
Yeah. Well, thank you. I really appreciate these webinars. I find them very helpful. Cool. Cool.

1139
01:10:52.010 --> 01:10:53.550
So what's your question for us today?

1140
01:10:55.290 --> 01:10:59.265
We've populated our relatively new directory with about

1141
01:10:59.745 --> 01:11:00.625
4,000

1142
01:11:00.625 --> 01:11:01.125
members.

1143
01:11:01.505 --> 01:11:02.565
K. And

1144
01:11:03.345 --> 01:11:08.005
we want to let them know about it because they haven't populated these listings themselves.

1145
01:11:08.145 --> 01:11:09.525
We've done it for them.

1146
01:11:10.065 --> 01:11:10.545
So,

1147
01:11:11.105 --> 01:11:12.485
we want to use Mailchimp

1148
01:11:13.369 --> 01:11:16.489
to send a message to all of these folks explaining that,

1149
01:11:17.369 --> 01:11:19.469
they have this opportunity available

1150
01:11:20.010 --> 01:11:22.349
and providing merging their,

1151
01:11:23.050 --> 01:11:29.595
their login information for them so they can go in and take a look at their listing from the back end and and edit it.

1152
01:11:30.215 --> 01:11:33.275
So we're just the best best way to do that is

1153
01:11:34.695 --> 01:11:35.195
and,

1154
01:11:36.615 --> 01:11:37.175
during the

1155
01:11:38.055 --> 01:11:40.795
with the with the claim listing, we saw in a video somewhere

1156
01:11:41.370 --> 01:11:45.370
that, that's a little bit risky because people can go in and,

1157
01:11:45.929 --> 01:11:46.909
abuse that

1158
01:11:47.449 --> 01:11:52.429
and basically spam it. So I just wanted to know what you think the best way is

1159
01:11:53.050 --> 01:11:56.670
to let people know that they, they are members and

1160
01:11:57.205 --> 01:11:58.585
they can edit their listings.

1161
01:11:59.125 --> 01:12:01.285
I'm gonna pass this one over to Pat, again.

1162
01:12:01.285 --> 01:12:07.225
He and and also, Ken, in our in our blog here, if you go to blog.brilliantdirectories.com,

1163
01:12:07.685 --> 01:12:10.425
Pat wrote some really killer articles,

1164
01:12:11.460 --> 01:12:14.680
called the ultimate guide to claim listing. And there's part one,

1165
01:12:15.060 --> 01:12:19.160
part two, and there's a part three as well. I'm gonna put this link in the chat.

1166
01:12:20.900 --> 01:12:22.680
It was written last year,

1167
01:12:23.220 --> 01:12:26.280
or yeah. But it definitely still relevant today.

1168
01:12:27.185 --> 01:12:28.965
Pat, what are some ways that you

1169
01:12:29.665 --> 01:12:32.805
think, once you've imported 4,000 members to the site,

1170
01:12:33.185 --> 01:12:38.565
to invite them and let them know that they can now participate on on the website they've been added to?

1171
01:12:39.490 --> 01:12:41.750
So so I wish I had some better,

1172
01:12:42.450 --> 01:12:45.270
advice for you, and perhaps someone on this webinar

1173
01:12:45.570 --> 01:12:49.190
has had a different experience, which would be fantastic for them.

1174
01:12:49.730 --> 01:12:54.310
But generally speaking, in business, anything you can do in bulk, anything that seems

1175
01:12:54.755 --> 01:12:59.895
like, hey. If I just click this button, I'm gonna have hundreds of new customers come to me.

1176
01:13:00.115 --> 01:13:01.095
Generally speaking,

1177
01:13:01.475 --> 01:13:03.255
that's not an approach that tends

1178
01:13:03.635 --> 01:13:04.215
to succeed.

1179
01:13:04.755 --> 01:13:08.375
The real goal of importing members is to give your website credibility

1180
01:13:08.870 --> 01:13:12.490
so when people perform searches, they're going to find them in search results.

1181
01:13:13.030 --> 01:13:17.850
What I find works best with claim listings is to have not a mass email

1182
01:13:18.230 --> 01:13:21.705
campaign that tells 4,000 people they can claim their listing.

1183
01:13:22.005 --> 01:13:27.625
You can go ahead and do it, but you're gonna find that your results are gonna be a little bit on the on the weaker side most likely.

1184
01:13:28.085 --> 01:13:33.785
What I do like to do is use a little more advanced marketing tools and really nurture those members.

1185
01:13:33.925 --> 01:13:35.945
So maybe I can't get to as many

1186
01:13:36.350 --> 01:13:42.130
in one shot as if I just set one email campaign on Mailchimp. But what I can do is I can

1187
01:13:42.670 --> 01:13:46.930
call them and and and get to know them and explain to them what it is our website

1188
01:13:47.390 --> 01:13:51.615
offers. There's two things I do to give me a reason to initiate that phone call.

1189
01:13:52.255 --> 01:13:56.115
One is getting people to leave reviews for those businesses.

1190
01:13:57.055 --> 01:14:05.475
Whether you yourself create the review for that business or you go on Yelp or Yellow Pages and you see what other people have to say about them and you leave a review,

1191
01:14:05.810 --> 01:14:09.970
now you have a reason to pick up the phone and to call that business and to say, hey.

1192
01:14:10.290 --> 01:14:12.390
You have your an account on our site.

1193
01:14:12.770 --> 01:14:18.825
Somebody actually left a review, and for that to be, posted live on your account, you actually have to approve it.

1194
01:14:19.065 --> 01:14:21.645
But I see no one on your end has claimed your listing.

1195
01:14:22.265 --> 01:14:27.945
Are you the right person to talk to so I can walk you through the process of approving this review?

1196
01:14:27.945 --> 01:14:30.765
It's a really good review, and it really helped your online reputation.

1197
01:14:31.750 --> 01:14:46.335
Going that route and building a relationship and a rapport with that person on the line will then plant the seeds for them to believe in your brand and your website and to hopefully, eventually, have them become both an active and hopefully, in the future, a paying member of your website.

1198
01:14:47.355 --> 01:14:48.815
It's not a quick process.

1199
01:14:49.195 --> 01:14:55.375
It requires a lot of work, and it requires a lot of strategy and planning and picking up the phone and actually

1200
01:14:55.915 --> 01:14:56.415
selling,

1201
01:14:57.195 --> 01:14:57.935
your website

1202
01:14:58.410 --> 01:15:03.469
to them and getting them to to engage and and training them on how to use their accounts.

1203
01:15:03.690 --> 01:15:09.449
When you're starting out and no one's heard from you, usually a little bit of elbow grease is needed to to really experience,

1204
01:15:09.770 --> 01:15:10.270
success.

1205
01:15:12.034 --> 01:15:14.534
Okay. That makes a lot of sense. I understand.

1206
01:15:14.755 --> 01:15:19.175
But providing we wanna go ahead with this mail merge anyway to see how it works,

1207
01:15:20.034 --> 01:15:24.375
it seems like something that we would want to do at least once.

1208
01:15:26.100 --> 01:15:28.679
Correct me if I'm wrong. How do we go about it?

1209
01:15:29.060 --> 01:15:32.280
Let me let me show you that. Can There it is. Oh, go ahead, Pat.

1210
01:15:33.620 --> 01:15:36.440
I was gonna I was gonna say there is a,

1211
01:15:37.140 --> 01:15:38.815
a series on there.

1212
01:15:39.135 --> 01:15:45.855
If you go to the solution center, Jason, and you type in fundamentals in the search, it's going to appear.

1213
01:15:46.095 --> 01:15:52.595
I think that that would probably be the most useful resource because what it's gonna show you, it's gonna show you how to export your data.

1214
01:15:52.710 --> 01:15:58.310
It's gonna show you how to provide the URL to the membership profile page in an email template.

1215
01:15:58.310 --> 01:16:06.010
So when you're emailing them for the first time, they have a direct link to their actual account, and then you could just walk them through the steps of claiming their profile.

1216
01:16:06.945 --> 01:16:10.005
That would be my recommendation, but it does require you

1217
01:16:10.465 --> 01:16:14.965
to export the data and to create, merge the file name with the URL

1218
01:16:15.345 --> 01:16:19.205
of your site. So if you scroll yeah. If you open up that article,

1219
01:16:19.585 --> 01:16:20.325
the fundamentals,

1220
01:16:22.210 --> 01:16:23.110
and you scroll

1221
01:16:23.650 --> 01:16:25.349
until you see email marketing.

1222
01:16:26.050 --> 01:16:29.750
Let me send a link in this chat. Down. Let me send a link in the chat here. Yep.

1223
01:16:30.530 --> 01:16:33.050
K. So I'm not sure that that's the correct link, Jason.

1224
01:16:33.050 --> 01:16:35.750
I think that's on supportdot, so you may wanna

1225
01:16:36.055 --> 01:16:39.435
send that or actually that there it is right there. Oh, no. I'm sorry. Marketing

1226
01:16:39.895 --> 01:16:41.835
Setting up an email marketing.

1227
01:16:42.695 --> 01:16:43.195
Exporting

1228
01:16:43.575 --> 01:16:45.515
your member data for email campaigns.

1229
01:16:46.615 --> 01:16:47.115
Right?

1230
01:16:47.335 --> 01:16:53.950
Segmenting your list by membership level, assigning a profile link, how to prepare your CSV for Mailchimp import,

1231
01:16:54.810 --> 01:16:56.190
importing that database

1232
01:16:56.570 --> 01:16:57.950
into Mailchimp itself,

1233
01:16:58.330 --> 01:17:01.870
and merging the tags with Mailchimp. So really an a to z,

1234
01:17:02.410 --> 01:17:02.910
instructional,

1235
01:17:03.530 --> 01:17:07.725
series on how to accomplish exactly what you're looking to do, And they're all video tutorials.

1236
01:17:08.585 --> 01:17:10.265
So what you can do, Ken, is,

1237
01:17:11.225 --> 01:17:13.725
you can use this export button here.

1238
01:17:14.665 --> 01:17:18.390
So you can do a search for some some of your members, and you can

1239
01:17:19.350 --> 01:17:20.030
export the search results.

1240
01:17:20.030 --> 01:17:23.750
And the one that might be most valuable here is assigning a profile link to each member.

1241
01:17:24.950 --> 01:17:27.450
Now if you're gonna mass email 4,000 people,

1242
01:17:29.030 --> 01:17:31.210
I'd I'm gonna share this article also.

1243
01:17:31.935 --> 01:17:36.915
Let me see here. Invite members to join your directory with a perfect email marketing script.

1244
01:17:37.775 --> 01:17:41.795
You're gonna need a catchy subject line, something like, are you accepting new clients?

1245
01:17:41.935 --> 01:17:47.340
A lot of people might open that up. I'm gonna share this link, and the actual email script is here.

1246
01:17:47.340 --> 01:17:50.000
I've actually used this before, and it works well.

1247
01:17:50.060 --> 01:17:56.239
You might wanna modify it so they can actually instead of just going to your website, you can you can provide the link to

1248
01:17:56.545 --> 01:18:00.085
their profile page. So I'm gonna share this also, Ken, for you here.

1249
01:18:01.025 --> 01:18:03.204
I'm gonna say invite email

1250
01:18:03.905 --> 01:18:04.405
template.

1251
01:18:05.664 --> 01:18:10.164
Great. So, I'm assuming that you're suggesting that we use the claim listing

1252
01:18:11.670 --> 01:18:12.970
method. We originally,

1253
01:18:13.670 --> 01:18:17.850
had them as active members, and then we converted them to claim listing.

1254
01:18:18.550 --> 01:18:21.590
Claim listing is good. And then what I would do is,

1255
01:18:22.310 --> 01:18:23.750
yeah. You can take them to

1256
01:18:24.625 --> 01:18:29.364
you can test out both. You can take them to the free sign up page directly, or you can take them

1257
01:18:30.065 --> 01:18:32.485
to the the page where they choose different options.

1258
01:18:33.665 --> 01:18:40.760
The the good news about claim listings is that you're gonna have data to tell you who went in and actually logged into their account.

1259
01:18:41.380 --> 01:18:47.400
Without using claim listings, you're gonna have no idea if somebody logged in and started using their account or not.

1260
01:18:49.705 --> 01:18:55.165
We should possibly experiment with small numbers. Maybe start with a hundred or 200 or something.

1261
01:18:55.705 --> 01:18:59.645
That's another good idea. Yep. Instead of blowing the whole list in one email,

1262
01:19:00.905 --> 01:19:05.349
segment it and do it in different sections and test out different subject lines.

1263
01:19:05.650 --> 01:19:07.270
You might wanna tweak your message,

1264
01:19:07.889 --> 01:19:08.790
things like that.

1265
01:19:09.969 --> 01:19:13.270
Right. Yeah. Just some split testing. Right. Okay.

1266
01:19:14.770 --> 01:19:16.550
Alright, Ken. Well, thank you very much. Happy

1267
01:19:17.010 --> 01:19:19.085
to be back. I had the chance to talk to you guys.

1268
01:19:19.085 --> 01:19:21.505
Thanks very much for all of your your help and information.

1269
01:19:22.765 --> 01:19:24.225
Our pleasure. Thank you, Ken.

1270
01:19:24.925 --> 01:19:27.005
Alright, guys. We're going to wrap it up.

1271
01:19:27.324 --> 01:19:30.705
So thank you guys for joining us in this, webinar Wednesday.

1272
01:19:31.070 --> 01:19:33.550
If we didn't get to your question today, I still see some hands up.

1273
01:19:34.030 --> 01:19:38.990
Do apologize, but we can pick up the conversation in our Brilliant Directories LinkedIn marketing group.

1274
01:19:38.990 --> 01:19:42.750
You can go to brilliantdirectories.com/linkedin,

1275
01:19:42.750 --> 01:19:48.655
start a discussion there, and we'll do our best to respond to you. So thank you guys again, and,

1276
01:19:49.275 --> 01:19:51.775
tentatively, we're scheduled to have the next webinar,

1277
01:19:52.315 --> 01:19:56.715
two weeks from now. So we'll catch you guys then. Thanks for joining. Alright. Thanks a lot, guys.

1278
01:19:56.715 --> 01:19:57.615
See you soon.