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Alright. Let's get started.

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First of all, welcome to webinar Wednesday. We've done about 30 of these,

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this year in 02/2017.

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If this is your first one, Jason there in the top left.

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Patrick is not joining us in this webinar, but I wanted to give a special shout out and thank you to Patrick.

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He's been with us for the majority

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of the webinar Wednesdays this year and has been a tremendous value and and super informative,

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with the different types of information and strategy,

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he provides. So I wanted to thank, Patrick for joining us in all the webinars this 02/2017,

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and we look forward to continuing them in 02/2018.

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We also have Gabe, in the webinar with us.

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Gabe is great at answering your questions when you chat them in, keeping us on point,

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with the webinar in the background as the webinar presentation,

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is going on. So, Gabe, thank you for all that you do with the webinars as well.

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It's a pleasure, Jay, and, happy to be here, everybody.

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Alright.

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And I always like to recommend,

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if you haven't joined yet, you can join

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our LinkedIn marketing strategy network.

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If we don't get to your questions in this webinar or you have questions

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after the webinar related to any marketing or strategy

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strategies for your Brilliant Directories website, it's a great place to

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start a discussion and a chat there,

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and, I I do my best to respond to them,

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as well as other BD,

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team members.

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And more importantly, there's fellow directory owners there, so you guys can collaborate

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together and share ideas as well.

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So it's a great place to keep the family and the community together

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in between webinar Wednesday sessions. You can go to brilliantdirectories.com/linkedin.

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It's free to join. Just make sure that you're logged in to your LinkedIn account.

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And I always like to share the goals of the webinar Wednesdays.

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We really created them to try to provide some

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extra support,

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whether you've been with us for a while or you're just starting your new website.

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It's

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it's a forum where you can ask questions about your Brilliant Directories website,

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and pretty much anything is fair game. It could be about SEO,

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basic setup,

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more complicated things around coding

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your site, publishing content, if you're wondering how things work.

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So all questions are fair game.

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If we're not able to answer your question, we'll do our best to maybe provide you with a resource or point you in the right direction,

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so you can find an answer to your question.

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And not only that, we've actually learned a lot from you guys joining in the webinar Wednesday.

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So it's a two way street. You guys have provided

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us with many feature suggestions, which we've implemented.

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You've helped find,

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maybe some issues with the software that we've been able to resolve.

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So it's a great way for the community to come together and make the software the best that it can be, as well as help you guys with your individual

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website projects.

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So I'm it's always my favorite time of the week when we can have webinar Wednesday, and it's always great to be with you guys.

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And as this is the last webinar

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of 02/2017,

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it's always a little

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bittersweet.

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But from the entire Brilliant Directories

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family,

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we wanted to thank you for joining us in the webinars,

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launching your project using Brilliant Directories. You know, we we really do value

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trying to help as much as we can and

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trying to be as transparent as possible,

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and hoping to see you guys succeed,

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with your individual or multiple

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website projects. So we just the entire team wants to say thank you.

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We love interacting with you guys, whether it's through phone calls,

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email support tickets, or through any one of our community forums out there.

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And we look forward again to continuing that throughout 02/2018

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and beyond.

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Alright.

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And based on the new format that we started just a few weeks ago, we're gonna dive right into,

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the tip of the week.

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And,

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Gabe and I were chatting about what topic we should discuss,

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And, you know, we've had a lot of inquiries about search engine optimization

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and how to optimize your website

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for Google.

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Most of you have established websites out there, but

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we put together a short list of five strategies just to make sure that,

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you have the essential things covered on your website to make sure that it can rank the best that it can rank in Google, as well as Bing.

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Bing,

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is another search engine.

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They probably have about 10%

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of the desktop market because it usually auto installs itself on people's computers.

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So while Google is the main one to worry about and and keep in mind,

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Bing it should also have some,

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you know, should have,

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some interest to you as to how your website ranks in there.

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So most some of you may have already completed these things, and maybe in the later in the webinar, we could look at your site and look at some other,

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elements of your search engine optimization.

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But for those of you that might have a new website,

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these things are truly essential, and and you should do them right away.

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And we'll take a look at some examples,

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in just a minute.

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So for those of you who are still setting up your website,

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you wanna make sure you connect your live domain name, and we'll explain why in just a moment.

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For everyone, you wanna make sure you insert keywords on your homepage

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and throughout your website, and it's really easy with Brilliant Directories

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to do that and achieve that. I've seen a lot of people in previous webinars,

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and they're not using any of their keywords on their homepage,

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and that's gonna make it very hard for Google to rank your site for the keywords you wanna show up for.

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The next two are kind of similar, but they're different.

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Submitting your website

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URL to Google and Bing, as well as generating a site map, which I'll show you how to do in a moment, and submitting that to Google and Bing as well.

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Those two help Google and Bing discover your site more rapidly,

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especially your internal pages,

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which might take longer for Google and Bing to to find.

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And the last one is something we've covered many times in in different ways and formats and and multiple webinars,

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is adding members and keyword friendly content yourself

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rather than

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setting up the basics of your website and and hoping your members add all the content.

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So we'll cover that as well.

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So why is it important to connect your domain name as quickly as possible, even

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if your site isn't perfect or ready to set up.

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One is it establishes your domain name with Google.

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There is something you guys can Google it. It's called the Google sandbox,

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and

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what that is is,

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Google will take up to six months sometimes

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to start showing your website

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in search results,

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or giving it the real value it deserves.

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Because the domain is new and fresh,

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Google doesn't trust it immediately.

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So Google is gonna take its time before they start sending traffic to your site.

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It's almost like a testing period, a trial period, a probation period.

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So the sooner you can connect your domain name, even if your site isn't ready for the world,

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give yourself,

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a head start and and get it established with Google quicker because it's gonna be three to six months before you start even seeing your site in Google.

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So that jump starts the seeding process.

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And that's gonna help you rank faster, and when you can rank faster in the search results and have pages that are

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found and indexed in Google, that's gonna help attract visitors to your site a lot quicker.

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And

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the sooner you can start attracting visitors to your site, the sooner you can start collecting email addresses.

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Whether that's members that are signing up to your site,

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website visitors that are registering as general users,

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or people signing up to your newsletter.

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What really brings value to your brand or company

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are how many users you have in your in your database.

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So the sooner you can start collecting email addresses, the faster you're gonna start adding value

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to your company and organization.

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And if you haven't yet connected your domain name with Brilliant Directories,

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you can log in to your admin panel,

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and it's under settings,

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and you can connect your domain under the domain manager.

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If you're not familiar with how to do this, there is a video here.

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There are some instructions here with links,

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and you can always email support at brilliant directories dot com if you need help connecting your domain name.

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So we're here to help you with that.

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The next thing that's important,

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which I oftentimes see overlooked, is inserting keywords

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around your website. And if your website is just starting out, at least make sure your homepage

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has important keywords on it that you want to be found for. And I'll show you a few key areas

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where you wanna make sure you have keywords.

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The benefits are probably self explanatory.

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It helps to find the focus of your website.

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It informs visitors when they,

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come to your website,

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what your website purpose is.

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It also helps Google know what keywords you wanna start ranking for, and therefore, it helps you start ranking for the keywords you wanna show up for.

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So it's

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all, you know, a nice ecosystem you're setting up for yourself on your website.

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So there's a few key areas you want to add your keywords,

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and we'll use holistic health finder as an example.

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The first place is in the general settings

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of your admin panel.

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You'll notice two input fields right under the website name and website phone number is the industry name and the profession name.

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This may or may not be easy to identify for some industries or some,

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types of websites, but try to do the best that you can.

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So this is a website

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to find holistic health information

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and natural,

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health,

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practitioners or professionals who can heal you naturally without, I guess, Western medicine.

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So the industry name

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is holistic health,

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and the profession name, the people you're gonna search for,

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or the type of members you're gonna find, or the type of companies you're that are gonna be found,

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are holistic practitioners.

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And you just need to use the singular

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version here,

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And let's go to,

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the website,

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and let's see,

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what we see here.

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The first is if you look at the top here, it says holistic

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practitioner,

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directory.

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Where it's getting this from holistic practitioner

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is the keyword here, profession name holistic practitioner.

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So if this was,

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like lawyers, immigration attorneys, or immigration lawyer,

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it would use immigration lawyer directory,

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and then there's other areas where you can change the word directory.

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You could say find immigration lawyers. You can get a little bit deeper,

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but this these are the first things that you wanna do.

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The second would be in the design settings.

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And

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you'll notice most websites have a nice big title,

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up top. It's to help

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educate the visitor as to the purpose of the website.

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The problem that I've seen is people don't include their keywords here.

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They might have the title that says,

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use the search

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use the box below to search.

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They're not saying to search for what or who.

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So in this case,

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we've said holistic health for the mind, body, and soul.

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That's more of a slogan, but they are including the word holistic and health in the title.

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Being more direct is helpful.

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You could say holistic health directory

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or find holistic health experts.

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That's very helpful. And they've also modified

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this is the h two, and I'll show you where you guys where you guys can edit this in the design settings,

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search for holistic services. So at least they're throwing in the word holistic a couple times here.

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This could say search for holistic professionals, experts, they've chosen to go with services.

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Let's go here to the design settings now that's under settings. Under homepage layout,

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in this tab,

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and then there's multiple tabs here. The first one is homepage search settings.

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If we scroll down just a little bit, there's the main title text and the subtitle text.

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You could leave these blank.

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I I recommend taking advantage of it as a way to insert keywords on your homepage.

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So you'll see here it says holistic health for the mind, body, and soul.

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Search for holistic services.

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So make sure if you're using,

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this text that it does include the keywords for what you wanna be found for.

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The next place

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not to be overlooked is also your main menu.

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Instead of directory, they've said holistic directory.

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So if you have main menu links, you don't need to do overkill, but maybe a couple of the important links.

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Make sure you have your keyword in there.

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So instead of something like member directory, if you're I'll use the attorney example.

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You could say attorney directory,

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in as your main menu links. Small things like that do help.

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I'm gonna scroll down a little bit more.

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This is also an area where you could put,

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some keywords.

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I think we have a good example with the interior design demo.

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Let me check that out.

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But this is a great place

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to put something catchy,

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but I would recommend putting in some of your keywords in there as well.

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So I I think this is nice what they've added here, but I think they could have elaborated a little bit more

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by injecting the word holistic or a synonym or something similar to holistic,

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in this key area as well.

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See if they did it.

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So this is a interior design demo. Again, not a good example here. It says search to find members.

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They could say search to find interior designers.

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You know, so there's other places that you can inject keywords here.

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If we scroll down a bit more, you can choose things that you want on your homepage,

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but a few freebies

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where we've created areas for you to easily add content,

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are these two modules here.

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This is kind of like a join offer,

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and this is what your website is about. Some people choose to remove these. It's fine.

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I like them because you can modify the text however you want, and again, there are two,

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other areas where you can inject,

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SEO friendly content, keyword friendly content that you wanna be found for.

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And where you can edit these,

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is also in the homepage layout. I'm gonna toggle this closed.

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So if you go to the homepage layout tab in the design settings,

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it's this last one here, about website and join offer.

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So on the left is the left box, and on the right is the right box, is is what you're seeing here, the right module here.

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Why choose holistic

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services?

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That's what we're seeing here. Why choose holistic services?

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It can be short. It could be a little longer,

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but they're really good areas to inject some SEO friendly content on your homepage that's gonna tell Google what you wanna rank for.

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And lastly,

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there is a place in the footer which is about your website,

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and you can edit this in the footer link. So you have some footer text here.

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I've seen people create some really beautiful footers with lots of links.

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If you're just starting out, don't worry, you can keep it simple.

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But this area here, the about, let me show you where you can edit the default text that we provide you with here.

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This would be under your toolbox, and you want to go to menu manager.

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Go ahead and find the footer menu,

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and it should actually be in the first tree. So these are the titles about website

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search support.

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Let me go back and show you these links on the in the footer. So we see about

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website

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search and support.

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And if you toggle this tree open,

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we'll see there is another.

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I'm gonna pull this open here. So this is using variables. So find the profession,

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you know, holistic practitioners. So you can change this, and you can

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put more

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custom text here. Holistic

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health,

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directory,

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find,

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holistic health

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experts

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near you.

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You know, it could also be about finding news and tips and things like that.

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But this is where you can edit the about text that you're seeing here.

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And why not go a step further? Instead of just the word about, you can say about,

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the

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holistic

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excuse me, holistic

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health

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directory.

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Let me undo this here. Let's save these changes

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about about holistic health directory.

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Okay.

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And I'll just go ahead and refresh this page.

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Okay. So now it says about holistic health directory.

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And imagine if you write two or three lines

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with good keyword rich friendly and also good fun for the visitor to read also. You don't wanna just

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inject keywords that make that aren't comprehendible or make sense when the user reads them.

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So these are some really good areas here to add SEO content

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to your homepage.

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They're really easy to access from the brilliant directories, design settings, and admin panel.

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So you wanna make sure that your website and your main menu as well does include,

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a certain number of of keywords that you're trying to rank for.

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Alright.

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Went to a little bit of detail there, but it's super important, and I and I see it overlooked all the time.

317
00:19:09.505 --> 00:19:11.925
Alright. Submit your website to Google

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and Bing. This literally takes one second to do. So it's gonna

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expedite the indexing and seeding time.

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So if you're a brand new website, you're basically raising your hand and saying, hey, Google.

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Hey, Bing. Start start, you know, indexing my website.

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Start showing my website in your search results.

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So it lets them know that you wanna be found, and also it's a free service to help rankings.

324
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Let me show you how quick it is to submit your site to Google and Bing.

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So go ahead and copy your URL. We'll continue using Holistic Health Finder as an example,

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and I'm going to just do a search for Google, submit

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site to Google.

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And this could be for a new web page or for your website.

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Right here in the search results, you can just paste

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your website URL

331
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and hit submit.

332
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And it says page submitted to Google.

333
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So that's just a quick way to submit your homepage

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and your new domain name to Google to start the indexing process and to get you out of that three to six month sandbox as quickly as possible.

335
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The next one you can do is just Google submit site to Bing,

336
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and you probably have to go to a URL for that.

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And so here we are, submit your site to Bing. I'm just gonna copy the URL.

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That's a very complicated code they just put down there, but let's give it a shot.

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Submit.

340
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Okay. It says your request was successfully submitted. We're done.

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We've done just a basic submission to Bing and Google.

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It might take some time for them to start processing all that, but you know that you've done your part to at least get the ball

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rolling.

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The next one is a little similar, but a little more comprehensive.

345
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This one is generate and submitting a website

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site map to Google. A

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site map

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is basically

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information about

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all the pages available on your website.

351
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So we just submitted the homepage

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to Google, but your website might have hundreds of pages, internal pages,

353
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that should all rank in Google.

354
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Whether it's on page one or page 10, you still wanna make sure that they're at least listed

355
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in the Google and Bing indexes.

356
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So the benefit of a sitemap

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is it shares all your pages with Google and Bing,

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and

359
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because Google sometimes has a hard time finding

360
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deep internal pages, so you're pretty much saying, look, this is a map of all my web pages.

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So all those internal pages that might be hard for Google to discover,

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those pages will start ranking faster

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in Google.

364
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And also more pages will rank in Google because you're telling Google, hey, I I know you've ranked my homepage, but I have all these other pages that you can include in different types of search results.

365
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So you're gonna have more pages that rank in Google.

366
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And when you have more pages in Google and they're ranking faster in Google, that's gonna lead

367
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ultimately

368
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more traffic to your website. So you're gonna be attracting more visitors,

369
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and if you have everything else in place,

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you know, people will sign up, people will search your site, use your site,

371
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you know, use it for its intended purpose as some type of a resource.

372
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Most of you should have this,

373
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is the

374
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the add on. Let me show you that.

375
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So,

376
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billing directories does have an add on which is site map generator.

377
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I'll just scroll down here,

378
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and I'll show you how you know if you have this on your website or not.

379
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So here's the Google Sitemap generator.

380
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It's like $10 a month.

381
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You can go to our add ons, find the Google Sitemap generator.

382
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Now, you'll know if you have this on your site. If you go under your toolbox,

383
00:23:11.375 --> 00:23:14.274
you'll see a site map generator link right here.

384
00:23:14.414 --> 00:23:17.075
Let me go to the dashboard and show you how you get there.

385
00:23:21.294 --> 00:23:22.995
So you can go to your toolbox,

386
00:23:23.855 --> 00:23:26.514
and the last link here will say site map

387
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generator.

388
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And there are steps there

389
00:23:29.400 --> 00:23:33.820
on how to generate your site map and how to submit that site map

390
00:23:34.200 --> 00:23:37.420
to Google. If that sounds too complicated for you,

391
00:23:37.960 --> 00:23:43.455
I did a quick Google search on how to submit site map to Google cause it's such a standard and common thing.

392
00:23:43.515 --> 00:23:46.255
There's so many results and so many videos here.

393
00:23:47.195 --> 00:23:52.335
You could just Google how to submit sitemap to Google, how to submit sitemap to Bing,

394
00:23:54.250 --> 00:23:58.030
and there's tons of videos there. They should all be up to date and,

395
00:23:58.490 --> 00:24:02.990
should provide you with step by step guides. So if one video seems a little too complicated,

396
00:24:03.290 --> 00:24:06.135
just try another video, and they should all be just about,

397
00:24:06.535 --> 00:24:10.155
one minute to five minutes long. Yeah. This one's a minute. This is three minutes.

398
00:24:10.615 --> 00:24:15.035
So it should be a fairly easy thing to do, and also a very essential thing to do.

399
00:24:19.900 --> 00:24:31.040
And the last one which we've covered many times in different webinars is the number one way to jump start your websites, especially when people say, I'm a new website, I don't have any members, why are people going to search my site?

400
00:24:31.900 --> 00:24:34.720
I'm a new website, I don't have any members, why will anyone

401
00:24:35.195 --> 00:24:36.335
join my website?

402
00:24:38.075 --> 00:24:43.855
The best thing you can do as a site owner is to take charge and start adding members

403
00:24:44.235 --> 00:24:45.615
and content yourself.

404
00:24:46.875 --> 00:24:49.570
It's It's relatively easy. You can add content.

405
00:24:49.630 --> 00:24:51.970
You can join as a free member and just start publishing

406
00:24:52.909 --> 00:24:54.529
relevant content to your site.

407
00:24:55.070 --> 00:24:57.250
We've talked about publishing video libraries,

408
00:24:58.830 --> 00:25:01.935
you know, simple blog articles or listicles that you can add.

409
00:25:01.935 --> 00:25:04.095
We've covered those in previous webinars.

410
00:25:04.095 --> 00:25:08.195
I'm actually gonna show you guys where you can find a great webinar we did on that in a second.

411
00:25:08.495 --> 00:25:13.455
But the benefit of adding the content yourself is, well, it populates your site with web pages.

412
00:25:13.455 --> 00:25:15.795
And as we spoke about in the previous slides,

413
00:25:16.200 --> 00:25:17.179
more web pages,

414
00:25:18.440 --> 00:25:24.299
means that more pages will be found in Google and that will result in more traffic to your website.

415
00:25:24.919 --> 00:25:26.779
So more pages for Google to rank,

416
00:25:27.240 --> 00:25:28.620
more traffic to your website,

417
00:25:29.000 --> 00:25:31.179
and also a site that's not empty,

418
00:25:31.934 --> 00:25:36.674
is probably more credible than a site that has no information on it. So it adds credibility

419
00:25:36.975 --> 00:25:39.554
to new websites just starting out.

420
00:25:39.855 --> 00:25:40.355
And,

421
00:25:40.975 --> 00:25:46.835
yeah, it makes your site a re instant resource for the people who are searching for that type of information.

422
00:25:48.210 --> 00:25:53.510
Now, we did do a webinar. Let me show you this one. This was one of our premium webinars.

423
00:25:53.730 --> 00:25:59.830
If you're a member of the VIP add ons club, you can go to community. We have free workshop videos.

424
00:25:59.970 --> 00:26:04.765
And, by the way, all the previous webinars are here under free training webinars,

425
00:26:05.705 --> 00:26:09.164
all the way from January 18 of last of this year.

426
00:26:09.625 --> 00:26:12.505
You can scroll down and you can watch any one of these.

427
00:26:12.505 --> 00:26:18.125
We put some key topics in there to kind of guide you to see what you can, what the webinar was about.

428
00:26:19.230 --> 00:26:20.690
There's a one from,

429
00:26:21.310 --> 00:26:24.910
last session that we need to still upload, and then this one will be uploaded shortly after.

430
00:26:24.910 --> 00:26:28.050
So we have over 30 free webinars to watch.

431
00:26:30.430 --> 00:26:34.545
And for VIP add on club member, there are premium workshops,

432
00:26:35.485 --> 00:26:36.685
and there is one

433
00:26:38.045 --> 00:26:42.625
here we go. Creating awesome content to boost website traffic.

434
00:26:43.005 --> 00:26:43.505
So,

435
00:26:43.965 --> 00:26:45.585
I would recommend this one

436
00:26:45.885 --> 00:26:51.240
on how and it shows you how you can create awesome content to boost website traffic.

437
00:26:51.240 --> 00:26:52.780
So that goes hand in hand,

438
00:26:53.160 --> 00:26:55.660
with this recommendation, which is adding the content,

439
00:26:56.200 --> 00:26:56.700
yourself.

440
00:26:57.720 --> 00:27:01.080
So you can watch the workshop. I think it's a password protected page.

441
00:27:01.080 --> 00:27:07.395
So if you are a VIP Add ons Club member and don't know, the password, just email support@brilliantdirectories.com,

442
00:27:07.395 --> 00:27:10.775
and they'll provide you with the password so that you can access,

443
00:27:11.235 --> 00:27:12.775
this this page here.

444
00:27:19.290 --> 00:27:22.110
Alright, so those are the five essential strategies,

445
00:27:22.490 --> 00:27:24.810
for any newcomers that should be super helpful.

446
00:27:25.130 --> 00:27:28.190
If you have an established site, I'm sure some of those tips

447
00:27:28.565 --> 00:27:33.225
are still helpful for you. So what I'd like to do now is maybe take two or three,

448
00:27:34.085 --> 00:27:36.665
examples from you guys if you wanna share your website.

449
00:27:37.684 --> 00:27:39.785
We can at least review your homepage

450
00:27:40.245 --> 00:27:43.225
and identify some ways that we can potentially improve

451
00:27:43.830 --> 00:27:45.210
your homepage SEO.

452
00:27:46.070 --> 00:27:49.210
So if you can use the raise your hand

453
00:27:49.590 --> 00:27:50.090
feature,

454
00:27:50.870 --> 00:27:52.710
I'll go ahead and lower everyone's hands first.

455
00:27:52.710 --> 00:27:55.850
So now you can raise your hand, we can take a look at your homepage.

456
00:27:56.735 --> 00:28:01.635
If you don't have a microphone, you can type in your website. Gabe will let me know,

457
00:28:02.335 --> 00:28:08.835
what your website is, and we could take a look at a couple live examples here and see how we can apply some of these strategies

458
00:28:09.455 --> 00:28:11.235
to to your actual website.

459
00:28:12.160 --> 00:28:13.280
Alright. I see,

460
00:28:13.840 --> 00:28:14.340
Priya.

461
00:28:15.280 --> 00:28:19.460
Priya, it looks like you're unmuted now. Priya, how are you?

462
00:28:20.320 --> 00:28:24.420
Hi. I'm good. How are you? Very good. Is this your first webinar with us?

463
00:28:25.335 --> 00:28:26.294
No. I've actually,

464
00:28:26.775 --> 00:28:29.815
visited every webinar since June. Wow. Thank you.

465
00:28:29.815 --> 00:28:33.575
And I think it's good to start talking to you, though. Okay. Great. Great. Yeah.

466
00:28:33.575 --> 00:28:35.755
Do you mind if we take a look at your website together?

467
00:28:36.215 --> 00:28:39.035
Not at all. Go go ahead, please. What is the name of your website?

468
00:28:39.540 --> 00:28:41.380
It's desiconnect.com.

469
00:28:41.380 --> 00:28:42.760
Desi - connect

470
00:28:43.300 --> 00:28:43.800
Com.

471
00:28:44.580 --> 00:28:46.440
And how long has your site been online?

472
00:28:47.700 --> 00:28:51.720
I purchased it on the June 13 and started working on it directly.

473
00:28:52.500 --> 00:28:54.920
It took me about forty five days to push it online.

474
00:28:55.975 --> 00:28:57.274
Okay. Great. Great.

475
00:28:58.294 --> 00:29:02.315
So I see you're using a lot of features here, coupons, events, job listings.

476
00:29:02.615 --> 00:29:04.235
Is Yeah. Is Daisy,

477
00:29:04.774 --> 00:29:05.595
a location?

478
00:29:07.095 --> 00:29:09.995
No. Daisy basically means Indian from India.

479
00:29:11.170 --> 00:29:12.630
From India or Pakistan.

480
00:29:13.010 --> 00:29:13.510
Yeah.

481
00:29:13.810 --> 00:29:16.790
Okay. Let me I'm on just wanna do a Google search.

482
00:29:18.290 --> 00:29:18.790
Yeah.

483
00:29:22.930 --> 00:29:23.970
Desi business

484
00:29:24.450 --> 00:29:26.390
okay. Is this you, Desi Connect?

485
00:29:27.545 --> 00:29:28.684
Yes. Okay.

486
00:29:29.785 --> 00:29:31.865
I was just trying to see what the competition is.

487
00:29:31.865 --> 00:29:35.485
You're ranking number one for Desi business directory right now.

488
00:29:35.945 --> 00:29:38.605
Woo hoo. Yes. Okay. Okay. So anyone,

489
00:29:39.990 --> 00:29:44.330
there's a lot of factors that go into search engine optimization. One of them is the competitiveness

490
00:29:45.110 --> 00:29:47.290
of a keyword. So this is great to see,

491
00:29:47.750 --> 00:29:50.250
this result that DESE business directory,

492
00:29:50.950 --> 00:29:55.085
you're showing number one. That's a very those are three keywords. Let's even shorten it.

493
00:29:55.085 --> 00:29:59.665
This might even probably not number one for DESI directory. Yeah. It's a little more specific,

494
00:29:59.965 --> 00:30:01.985
but you are on the first page here.

495
00:30:02.205 --> 00:30:05.905
So probably with a little bit of work, you can you can get to the top,

496
00:30:06.605 --> 00:30:07.890
three results here.

497
00:30:09.010 --> 00:30:11.830
So let's see what the what the competition is doing.

498
00:30:13.170 --> 00:30:15.830
Indian yellow pages, Desi yellow pages.

499
00:30:16.450 --> 00:30:19.010
Yes. They've been there for one. So,

500
00:30:20.210 --> 00:30:24.965
Ek Nazar, it looks like they have not even just their homepage, they have internal pages,

501
00:30:25.585 --> 00:30:26.485
that are ranking.

502
00:30:26.945 --> 00:30:28.245
Dallas, yellow pages,

503
00:30:28.625 --> 00:30:31.605
and this is another one in Canada. Are you located in Canada?

504
00:30:32.544 --> 00:30:33.684
Yes. Okay.

505
00:30:34.784 --> 00:30:36.544
But here you are, like, the numbers

506
00:30:37.720 --> 00:30:41.660
besides, though, this is one website, two websites. So you're the fourth website,

507
00:30:42.280 --> 00:30:43.180
listed here.

508
00:30:43.720 --> 00:30:45.980
I see you have DESE business directory

509
00:30:46.920 --> 00:30:49.820
in the title here, which is very good.

510
00:30:50.255 --> 00:30:52.275
You've customized your home page.

511
00:30:53.855 --> 00:30:55.235
So if we look here,

512
00:30:56.335 --> 00:30:59.075
you've customized the title of your page,

513
00:30:59.695 --> 00:31:01.155
Desi business directory,

514
00:31:01.855 --> 00:31:02.995
find Desi businesses.

515
00:31:03.700 --> 00:31:06.120
It seems like yellow pages is a popular

516
00:31:06.820 --> 00:31:07.880
keyword also,

517
00:31:08.660 --> 00:31:10.200
like Desi yellow pages.

518
00:31:11.780 --> 00:31:13.800
Okay. You might wanna add that

519
00:31:15.860 --> 00:31:16.840
Awesome. Okay.

520
00:31:17.380 --> 00:31:18.600
To your main

521
00:31:19.294 --> 00:31:19.794
title

522
00:31:20.415 --> 00:31:20.915
here.

523
00:31:21.855 --> 00:31:24.755
So let's let's do that. So how how did she do that?

524
00:31:25.375 --> 00:31:26.115
You can

525
00:31:26.815 --> 00:31:31.315
edit the SEO of any specific page, the the title text that Google reads.

526
00:31:32.080 --> 00:31:36.660
Okay. So you've already done that. I'm gonna edit the static page, which is your home page.

527
00:31:37.200 --> 00:31:38.820
Okay. And I know

528
00:31:40.560 --> 00:31:41.620
let's see here.

529
00:31:46.335 --> 00:31:50.355
You have added this. It should be here, but it's not.

530
00:31:51.855 --> 00:31:54.274
This would be the main page title.

531
00:31:55.294 --> 00:31:57.955
Do you do you remember where you've changed this?

532
00:32:01.210 --> 00:32:02.830
On the general settings page.

533
00:32:03.610 --> 00:32:07.070
Okay. Let me normally, it's done here from the home page,

534
00:32:08.410 --> 00:32:10.270
meta title. Let me see.

535
00:32:11.305 --> 00:32:13.805
Let's let's take a look at where you've done this.

536
00:32:13.865 --> 00:32:17.225
And, also, let's take a look at your general settings so everyone can see here.

537
00:32:17.225 --> 00:32:21.785
So industry name is Desi business. That's great. And profession name is Desi business.

538
00:32:21.785 --> 00:32:23.405
That's fine for them to be,

539
00:32:23.865 --> 00:32:25.085
the same sometimes.

540
00:32:26.520 --> 00:32:30.220
Let me check your widgets if if you have anything customized here.

541
00:32:30.680 --> 00:32:31.820
And you don't.

542
00:32:34.760 --> 00:32:37.980
This one is getting me to scratch my head a little bit because

543
00:32:38.920 --> 00:32:39.420
let's

544
00:32:39.800 --> 00:32:41.100
check one more place.

545
00:32:43.975 --> 00:32:45.435
Yeah. The static page.

546
00:32:47.175 --> 00:32:48.395
It should be here,

547
00:32:49.895 --> 00:32:53.015
the page title, but it's not. So let's

548
00:32:54.180 --> 00:32:57.800
you have a great page title, by the way. Let's, let's

549
00:32:58.660 --> 00:32:59.560
go back here.

550
00:33:01.220 --> 00:33:06.840
That's the first time I've seen it where the homepage title here, the DESI Connect colon DESI business directory.

551
00:33:09.254 --> 00:33:10.715
Let's see where this takes us.

552
00:33:11.254 --> 00:33:13.835
Also, this can be a little longer as well.

553
00:33:15.014 --> 00:33:15.835
Okay. Let's

554
00:33:16.294 --> 00:33:17.995
let's check something here.

555
00:33:18.934 --> 00:33:19.654
Maybe I'm not

556
00:33:21.190 --> 00:33:23.050
Yeah. This says search the most complete.

557
00:33:24.710 --> 00:33:25.690
And this says

558
00:33:26.310 --> 00:33:27.930
yeah. Search the most complete.

559
00:33:28.310 --> 00:33:30.630
Oh, you know what? It is the correct title.

560
00:33:30.630 --> 00:33:35.345
It looks like Google has has created their own title, which is something new. Sorry.

561
00:33:35.345 --> 00:33:41.044
This is something new sometimes that Google will do, is they even though you have the font because I did

562
00:33:41.904 --> 00:33:43.985
sorry. It's it's probably because I did some,

563
00:33:45.105 --> 00:33:46.085
ads on Google?

564
00:33:46.830 --> 00:33:51.490
Right. So sometimes Google might create the their your own description,

565
00:33:52.590 --> 00:33:56.270
or title based on the page. Sometimes, not not always. Yeah.

566
00:33:56.270 --> 00:33:59.169
Or if you've made a recent change, it hasn't updated yet.

567
00:34:00.830 --> 00:34:03.945
So let's let me just take a little bit of this here.

568
00:34:06.485 --> 00:34:09.224
I'm going to do, DESI business directory.

569
00:34:09.764 --> 00:34:11.385
You don't need to put your

570
00:34:11.685 --> 00:34:13.304
your, I think, your,

571
00:34:14.165 --> 00:34:17.840
company name there. Sometimes you can, but you might wanna use it,

572
00:34:19.520 --> 00:34:23.360
for more keyword, to to make sure the keyword density is not,

573
00:34:23.680 --> 00:34:23.840
too

574
00:34:24.560 --> 00:34:28.180
is is good. So you're not just overloading too many keywords in there.

575
00:34:28.240 --> 00:34:30.340
So we can do just yellow pages,

576
00:34:31.895 --> 00:34:33.034
and then we could say

577
00:34:33.655 --> 00:34:34.155
find,

578
00:34:35.895 --> 00:34:36.395
Desi,

579
00:34:39.335 --> 00:34:39.835
businesses.

580
00:34:41.014 --> 00:34:41.994
Those would be,

581
00:34:42.614 --> 00:34:43.435
good there.

582
00:34:44.534 --> 00:34:47.110
Okay. And then maybe we do free,

583
00:34:51.090 --> 00:34:52.790
this is the description now.

584
00:34:53.969 --> 00:34:55.910
Mhmm. So we can do free,

585
00:34:57.810 --> 00:34:59.110
DESI business directory.

586
00:35:00.835 --> 00:35:01.895
Then we could do

587
00:35:03.475 --> 00:35:03.975
Desi

588
00:35:04.835 --> 00:35:05.735
yellow pages.

589
00:35:07.075 --> 00:35:08.055
I'm gonna save,

590
00:35:09.555 --> 00:35:10.775
these changes here.

591
00:35:11.795 --> 00:35:12.295
Okay.

592
00:35:13.500 --> 00:35:16.160
And then we'll look at some other parts of your home page.

593
00:35:18.060 --> 00:35:23.760
Like this here, the title here, find a Desi business today, we should put that it's a a business directory.

594
00:35:23.820 --> 00:35:32.954
This, you might wanna put here where it says start searching today, Put the find a Desi business today over here, and we can put a better, stronger title

595
00:35:33.335 --> 00:35:34.634
as well over here.

596
00:35:35.015 --> 00:35:36.714
So What do I wanna say again?

597
00:35:38.214 --> 00:35:40.234
So let me let's look here first.

598
00:35:41.270 --> 00:35:46.490
So here it says Desi business directory now. Desi yellow pages, find Desi businesses.

599
00:35:47.589 --> 00:35:52.490
So we have good variation there, but the focus is the Desi businesses, Desi

600
00:35:53.190 --> 00:35:55.369
yellow pages, and find Desi businesses.

601
00:35:56.065 --> 00:35:56.565
Yeah.

602
00:35:57.025 --> 00:35:59.205
So if we go to your design settings,

603
00:36:03.025 --> 00:36:06.325
and we'll go to the homepage layout, same place I mentioned earlier.

604
00:36:07.425 --> 00:36:10.485
And here you have find a Desi business today.

605
00:36:11.070 --> 00:36:14.930
I would recommend switching this one and putting it here in the subtext.

606
00:36:16.190 --> 00:36:17.970
Okay. And then you could say,

607
00:36:19.550 --> 00:36:20.450
something like

608
00:36:21.630 --> 00:36:23.650
to the effect of, number one,

609
00:36:25.070 --> 00:36:25.570
Desi

610
00:36:27.885 --> 00:36:28.785
business directory.

611
00:36:30.525 --> 00:36:32.625
Cool. You could even do an

612
00:36:33.885 --> 00:36:35.185
Desi yellow pages.

613
00:36:38.045 --> 00:36:44.720
It's it's it's a little overkill, but I think it it's still short enough title, and it and it puts your important keywords in there.

614
00:36:45.900 --> 00:36:47.599
If you can I save those changes?

615
00:36:48.060 --> 00:36:50.960
Yep, please. And we can even put search

616
00:36:52.595 --> 00:36:54.535
the number one DESI business directory.

617
00:36:54.835 --> 00:36:55.335
Okay.

618
00:36:57.234 --> 00:37:00.295
Let's let's see how that fits on the page as well.

619
00:37:03.394 --> 00:37:07.414
And then over here is was what I mentioned, the search, review, and connect.

620
00:37:07.940 --> 00:37:13.700
This is where we can put more keywords as well. So we'll do that for you also. Let's do that now.

621
00:37:13.700 --> 00:37:18.280
That's under the homepage divider settings. So this is optional to even have.

622
00:37:18.740 --> 00:37:19.800
So Okay.

623
00:37:21.765 --> 00:37:22.265
Search.

624
00:37:26.885 --> 00:37:28.905
So we'll do, we'll do find

625
00:37:31.045 --> 00:37:32.345
let's just do this Desi

626
00:37:35.200 --> 00:37:35.700
business

627
00:37:36.720 --> 00:37:37.220
directory.

628
00:37:38.560 --> 00:37:39.940
Search to find Desi

629
00:37:41.680 --> 00:37:42.180
businesses.

630
00:37:44.560 --> 00:37:45.620
And then review,

631
00:37:46.400 --> 00:37:46.900
review,

632
00:37:48.400 --> 00:37:48.900
desi

633
00:37:53.725 --> 00:37:54.225
companies.

634
00:37:56.045 --> 00:37:56.545
Okay.

635
00:37:57.965 --> 00:37:59.185
I would just say compare,

636
00:37:59.965 --> 00:38:00.465
Desi

637
00:38:03.950 --> 00:38:06.109
businesses. You find them. A lot of it seems a little repetitive.

638
00:38:06.109 --> 00:38:08.210
You can come and modify it a little bit more.

639
00:38:09.549 --> 00:38:10.930
I will just say contact

640
00:38:12.589 --> 00:38:13.089
Desi

641
00:38:16.105 --> 00:38:16.605
businesses.

642
00:38:19.785 --> 00:38:21.085
Can, contact

643
00:38:22.585 --> 00:38:24.125
I'll just repeat it. Desi

644
00:38:24.585 --> 00:38:25.085
companies

645
00:38:25.545 --> 00:38:28.845
you like. So you see I'm using companies and businesses interchangeably

646
00:38:29.225 --> 00:38:29.725
here.

647
00:38:30.500 --> 00:38:35.000
You can also add links here, but I'll just leave it like this for now.

648
00:38:35.540 --> 00:38:36.040
Okay.

649
00:38:36.660 --> 00:38:40.599
And the last one is, I see you've said about DESI Connect.

650
00:38:40.660 --> 00:38:44.200
DESI Connect is a community portal for local DESI small businesses

651
00:38:44.615 --> 00:38:49.355
in Canada. So you've done a good job here. Finding local DESI businesses is a breeze.

652
00:38:49.575 --> 00:38:53.174
You've done a great job here. Over here, you said, are you a local business?

653
00:38:53.174 --> 00:38:55.035
I would say, are you a DESI business?

654
00:38:55.734 --> 00:38:56.714
Are you a DESI

655
00:38:57.095 --> 00:38:58.714
owned business, maybe. Right?

656
00:38:59.490 --> 00:39:00.230
Yeah. Yeah.

657
00:39:00.690 --> 00:39:04.050
Okay. So let's just change this one. You did a great job with that.

658
00:39:04.050 --> 00:39:07.590
Are you a I'll do Desi with a hyphen owned

659
00:39:07.970 --> 00:39:08.470
business,

660
00:39:09.170 --> 00:39:10.870
and I'll save these changes.

661
00:39:14.135 --> 00:39:16.695
Now I have just a quick recommendations I've made.

662
00:39:16.695 --> 00:39:21.735
I would recommend maybe cutting down some of these main menu links and Okay.

663
00:39:21.975 --> 00:39:26.635
Maybe cutting it down by half because it's gonna be hard to populate all of those.

664
00:39:27.090 --> 00:39:29.510
You're gonna make a lot of extra work for yourself,

665
00:39:30.130 --> 00:39:35.330
just starting out. So maybe you wanna focus on coupons and events and get rid of everything else.

666
00:39:35.330 --> 00:39:41.030
Obviously, the the business search you can keep, but maybe cut it down so you it makes your job a lot easier.

667
00:39:41.885 --> 00:39:42.385
Yeah.

668
00:39:43.405 --> 00:39:47.585
So let's refresh this. I see you have the SSL security also, which is good.

669
00:39:48.045 --> 00:39:53.185
So now okay. I can get this fitting a little better, the title. I'm gonna increase the size,

670
00:39:54.240 --> 00:39:57.620
but it's good. It's two lines. Let me just see what size it should be.

671
00:40:01.360 --> 00:40:02.180
One second.

672
00:40:03.360 --> 00:40:07.365
I think right around there, fifty four is good. Fifty four is good.

673
00:40:07.605 --> 00:40:10.265
So let me, make the size fifty four.

674
00:40:11.045 --> 00:40:12.585
Right now, it's forty two.

675
00:40:12.885 --> 00:40:15.065
Super easy to change the sizes here.

676
00:40:16.005 --> 00:40:19.620
Yeah. And if we don't get to your site today, it's okay, guys. Just

677
00:40:20.180 --> 00:40:22.180
know the strategies that we're implementing here.

678
00:40:22.180 --> 00:40:26.980
And it's more about understanding the concept rather than what's exactly gonna go where.

679
00:40:26.980 --> 00:40:28.680
So let's refresh this now.

680
00:40:29.540 --> 00:40:31.480
So right away, the title's a little,

681
00:40:32.265 --> 00:40:33.325
you know, stronger.

682
00:40:34.984 --> 00:40:38.424
Mhmm. Search the number one Desi business directory and Desi yellow pages.

683
00:40:38.424 --> 00:40:43.404
You can refine that a bit more, but it's letting the the visitor know what the website is for.

684
00:40:44.105 --> 00:40:46.525
Yeah. And also the keywords are there,

685
00:40:47.250 --> 00:40:47.910
as well.

686
00:40:48.370 --> 00:40:52.690
Over here it says find a Desi business today, and then you have your search module here.

687
00:40:52.690 --> 00:40:53.430
That's fine.

688
00:40:54.130 --> 00:40:59.175
And over here, I love the font you chose also. It's, I mean, it's a Google font I haven't seen.

689
00:41:00.375 --> 00:41:01.975
So now you have keywords here.

690
00:41:01.975 --> 00:41:06.055
Desi business directory, review Desi companies, contact Desi businesses.

691
00:41:06.055 --> 00:41:09.115
Again, you can refine this further, but you're seeing how we've

692
00:41:09.495 --> 00:41:11.515
embedded more keywords here.

693
00:41:12.530 --> 00:41:13.030
Yes.

694
00:41:13.330 --> 00:41:18.070
And we can scroll down. You've gotten rid of your about section, which is fine.

695
00:41:18.530 --> 00:41:20.790
So I think we can leave it there for now.

696
00:41:22.450 --> 00:41:22.950
Okay.

697
00:41:23.410 --> 00:41:28.815
Okay. And again, this is just an example of how to inject more keywords into your homepage.

698
00:41:28.875 --> 00:41:33.375
So whether you have a search module or buttons that people click to enter the site,

699
00:41:33.675 --> 00:41:35.215
make sure the keywords are there.

700
00:41:36.155 --> 00:41:39.055
Okay. Alright. Thank you for sharing your site with us.

701
00:41:39.940 --> 00:41:41.800
Thanks, Jason. You're very welcome.

702
00:41:42.740 --> 00:41:44.180
Okay. Great example there.

703
00:41:44.180 --> 00:41:52.740
Of course, I recommended that she can refine it a bit more, but the concept is there where taking advantage of embedding your keywords more and more into the site.

704
00:41:52.740 --> 00:41:56.545
And as we can see, her site is ranking number one for Desi,

705
00:41:57.245 --> 00:41:59.185
business directory, which is fantastic.

706
00:42:00.685 --> 00:42:01.485
Alright. Let's,

707
00:42:03.165 --> 00:42:09.585
see here. Hey, Jay. Yeah? Gabe? We we have a Lisa Byrne here with epictribe.org.

708
00:42:10.320 --> 00:42:11.140
She's been

709
00:42:11.600 --> 00:42:16.660
a a good, partner with us and, you know, you might wanna take a look at her site. Alright.

710
00:42:17.200 --> 00:42:19.380
Let me see here. Let me find you, Lisa.

711
00:42:22.095 --> 00:42:25.315
Lisa, it looks like you, I've just unmuted your mic there.

712
00:42:25.775 --> 00:42:28.115
Yeah. I can hear you. Can you guys hear me? Absolutely.

713
00:42:29.295 --> 00:42:31.315
Thanks for joining us. What's your website?

714
00:42:32.575 --> 00:42:34.355
Epictribe.org.

715
00:42:34.860 --> 00:42:35.360
Alright.

716
00:42:36.060 --> 00:42:37.680
Let's take a look at that together.

717
00:42:38.380 --> 00:42:42.400
I'm watching you guys do all this and thinking, god. I got a lot of work to do on this site.

718
00:42:43.340 --> 00:42:45.440
Alright. Let's check it out together here.

719
00:42:45.980 --> 00:42:50.080
Alright. So what does the EPIC stand for? The because I see there it's an acronym

720
00:42:50.865 --> 00:42:54.945
for something. Yeah. Empowering people, inspiring community. Fantastic. Alright.

721
00:42:54.945 --> 00:42:56.485
Let's take a look at your home page.

722
00:42:56.865 --> 00:42:57.365
So

723
00:42:58.145 --> 00:43:01.445
empowering people, inspiring community. So it's a little bit of an abstract

724
00:43:02.065 --> 00:43:03.300
concept in a way.

725
00:43:04.500 --> 00:43:07.640
People could be searching for this site with lots of different keywords,

726
00:43:09.300 --> 00:43:09.960
I assume.

727
00:43:10.580 --> 00:43:13.000
But let's see what you've Yeah. We have a magazine.

728
00:43:13.540 --> 00:43:14.040
So

729
00:43:14.660 --> 00:43:19.325
a lot of our members already are advertisers in our local area, and then we

730
00:43:19.705 --> 00:43:22.185
are rolling out publishing opportunities to other areas.

731
00:43:22.185 --> 00:43:25.325
So that's how we plan on populating it, but the organic

732
00:43:25.785 --> 00:43:26.285
part

733
00:43:26.825 --> 00:43:30.445
is really what we should be working on as well. So your your advertisers,

734
00:43:30.825 --> 00:43:32.445
you're telling them that they have

735
00:43:32.960 --> 00:43:37.299
they're they're included in in your online directory for advertising with you in the past.

736
00:43:38.799 --> 00:43:41.920
Well, they can be if they choose to. Great. Great.

737
00:43:41.920 --> 00:43:45.380
I mean, everybody gets a free membership or there's a couple other options.

738
00:43:45.725 --> 00:43:50.785
That's great. I've seen a few magazines where the reason they've started a directory is to,

739
00:43:51.245 --> 00:43:53.985
number one, carry the relationship with their advertisers.

740
00:43:54.125 --> 00:43:57.905
So, you know, potential revenue in future months or years,

741
00:43:58.445 --> 00:43:59.825
and also featuring

742
00:44:00.390 --> 00:44:01.450
recommended businesses,

743
00:44:02.150 --> 00:44:02.890
or professionals

744
00:44:03.190 --> 00:44:04.329
to their subscribers,

745
00:44:04.789 --> 00:44:06.250
for businesses that you guys

746
00:44:06.630 --> 00:44:07.369
stand behind.

747
00:44:09.029 --> 00:44:14.549
So let's take a look here. So a lot of people might be searching for your magazine by name. Right?

748
00:44:14.549 --> 00:44:15.529
Epic Tribe.

749
00:44:18.085 --> 00:44:22.164
What keywords are you trying do you hope people to find you for?

750
00:44:22.164 --> 00:44:28.664
If if someone doesn't even know that your your magazine name is Epic Tribe, what would be a keyword, or

751
00:44:29.829 --> 00:44:32.410
what kind of content would someone be searching for

752
00:44:33.589 --> 00:44:35.430
if they search for the actually called

753
00:44:36.710 --> 00:44:41.210
the magazine is actually called EPIC, empowering people, inspiring community. Okay. So

754
00:44:42.435 --> 00:44:43.255
those words,

755
00:44:44.195 --> 00:44:45.655
you know, conscious businesses,

756
00:44:46.435 --> 00:44:48.695
empowering people, inspiring community,

757
00:44:49.475 --> 00:44:50.455
health, sustainability,

758
00:44:50.915 --> 00:44:51.415
spirituality.

759
00:44:52.515 --> 00:44:53.575
Gotcha. Okay.

760
00:44:54.035 --> 00:44:57.095
Let's take a look at what you did in your general settings here.

761
00:45:00.490 --> 00:45:00.890
So,

762
00:45:01.290 --> 00:45:04.589
industry is conscious living. It's great. Super positive.

763
00:45:05.450 --> 00:45:06.670
The profession name,

764
00:45:06.970 --> 00:45:10.030
so you've put conscious businesses and practitioners

765
00:45:10.490 --> 00:45:10.990
directory.

766
00:45:11.545 --> 00:45:16.585
And when I'm looking at, your I just added directory when I saw you guys putting that in there.

767
00:45:16.585 --> 00:45:19.245
So it just said conscious businesses and practitioners.

768
00:45:19.625 --> 00:45:21.065
Gotcha. You can added

769
00:45:21.785 --> 00:45:23.645
You can remove that because the system

770
00:45:24.000 --> 00:45:24.320
does,

771
00:45:24.800 --> 00:45:28.080
automatically add that. Autumn so let me show you where that is. Okay.

772
00:45:28.080 --> 00:45:33.060
Let me edit your home page, the static page again, and we'll go back to the sidebar here.

773
00:45:33.680 --> 00:45:37.140
So you can see here it's it's using the variable for profession,

774
00:45:37.475 --> 00:45:42.375
which in your case, the variable is profession name is conscious business and practitioner.

775
00:45:42.435 --> 00:45:44.615
So I'm gonna remove the directory here.

776
00:45:45.395 --> 00:45:48.695
Okay. And and again, you don't need to use the word

777
00:45:49.235 --> 00:45:53.850
directory. So this is where it would be a good place if you wanted to change it to resource.

778
00:45:53.850 --> 00:45:57.070
I'm gonna keep it directory, but this is where you could change it to resource.

779
00:45:57.690 --> 00:45:58.590
Or you can just

780
00:45:58.890 --> 00:46:03.230
hard code your home page title here. This is the Google title, basically.

781
00:46:03.450 --> 00:46:04.990
Conscious business and practitioners,

782
00:46:05.610 --> 00:46:06.110
directory.

783
00:46:07.615 --> 00:46:10.415
It was good before, but this is where you can kinda hard code it.

784
00:46:10.735 --> 00:46:14.435
Find, you know, the profession name, and then you have your website name here.

785
00:46:14.895 --> 00:46:16.355
I think you already have.

786
00:46:16.735 --> 00:46:20.630
There's nothing to save here. Just this one, we got rid of the word directory.

787
00:46:21.410 --> 00:46:23.990
So let's look at the other aspects of your home page.

788
00:46:25.730 --> 00:46:27.029
Find conscious businesses,

789
00:46:27.569 --> 00:46:28.069
practitioners,

790
00:46:28.450 --> 00:46:30.950
products, and services that empower people,

791
00:46:31.410 --> 00:46:32.230
and inspire

792
00:46:32.905 --> 00:46:33.565
our community.

793
00:46:33.865 --> 00:46:36.525
I might make a a design recommendation here.

794
00:46:37.865 --> 00:46:40.765
I think the title is super powerful and really nice.

795
00:46:42.265 --> 00:46:45.165
I think if it was centered and two lines,

796
00:46:46.610 --> 00:46:52.290
it might be easier to digest. The three lines with the smaller font, is a little cluttered for me.

797
00:46:52.290 --> 00:46:56.930
So this is not necessarily an SEO tip, but more of a design tip for a better user experience.

798
00:46:56.930 --> 00:46:58.310
Do you mind if I center

799
00:46:58.690 --> 00:46:59.430
the text?

800
00:47:01.025 --> 00:47:03.045
No. That's great. Thanks. Okay.

801
00:47:03.665 --> 00:47:06.885
And what that's gonna allow us to is also enlarge the text slightly.

802
00:47:07.985 --> 00:47:13.685
So first, let's center it. I'm gonna go to the homepage layout. Under the homepage search settings,

803
00:47:13.985 --> 00:47:16.570
the homepage alignment, I'm gonna do center.

804
00:47:17.670 --> 00:47:18.170
And

805
00:47:18.550 --> 00:47:20.090
because I think what you have is

806
00:47:20.470 --> 00:47:22.170
really powerful and well written.

807
00:47:23.750 --> 00:47:28.650
This is the the column width, so you'll notice the line breaks here. It breaks right here.

808
00:47:28.775 --> 00:47:32.875
12 is the maximum that would allow the text to go all the way across the page.

809
00:47:33.015 --> 00:47:37.175
So that's what I'm gonna do, for you here, and I'm gonna increase the font size.

810
00:47:37.175 --> 00:47:39.915
Let's try 44 and see if that,

811
00:47:40.295 --> 00:47:42.635
fits nicely on two lines. I'll do 48.

812
00:47:44.369 --> 00:47:46.150
So this is just more of an aesthetic

813
00:47:46.690 --> 00:47:47.190
change.

814
00:47:53.809 --> 00:47:55.270
I'm gonna refresh the page.

815
00:47:58.375 --> 00:48:02.235
So I think we should go just a little bit smaller on this font size.

816
00:48:02.695 --> 00:48:06.155
How do you feel about being centered just by looking at it like this?

817
00:48:07.095 --> 00:48:13.190
I don't mind the title, but the box, I didn't center it because I didn't want it over top of the Buddha.

818
00:48:13.190 --> 00:48:15.289
I thought it took away from that graphic.

819
00:48:16.150 --> 00:48:16.650
Okay.

820
00:48:17.190 --> 00:48:18.089
You can always,

821
00:48:18.710 --> 00:48:20.970
use another type of type of image.

822
00:48:22.549 --> 00:48:22.789
The

823
00:48:23.670 --> 00:48:28.505
I I think even with the boot personally, I think with the boot in the background like that, it's it's still acceptable,

824
00:48:28.885 --> 00:48:32.105
because it was still covered a little bit even when it was left aligned.

825
00:48:34.405 --> 00:48:40.265
But I I do I do think that the the centered with the bigger text will be easier for the users.

826
00:48:42.059 --> 00:48:47.759
Let's let's make the font and maybe this to be two line a one line instead of two lines as well.

827
00:48:47.900 --> 00:48:51.279
So let's see what Yeah. And it it said connect with your

828
00:48:51.900 --> 00:48:56.325
tribe here, but I put conscious in there when you guys were talking about adding more words.

829
00:48:56.325 --> 00:48:59.305
So I don't know if it needs to be there, if it's right above it.

830
00:48:59.685 --> 00:49:00.885
Alright. Let's see what,

831
00:49:01.365 --> 00:49:04.825
what might work. Let me see what font size this should be here.

832
00:49:05.125 --> 00:49:08.505
This is just a, like, a inspection tool that I have.

833
00:49:10.539 --> 00:49:12.720
So we'll go, 44 here

834
00:49:16.700 --> 00:49:17.200
and

835
00:49:17.660 --> 00:49:19.680
connect with your conscious tribe

836
00:49:20.140 --> 00:49:22.240
here. So what are people searching here?

837
00:49:24.174 --> 00:49:24.674
Angels,

838
00:49:26.174 --> 00:49:26.994
art galleries.

839
00:49:29.615 --> 00:49:32.275
I mean, there's pretty much every modality.

840
00:49:33.295 --> 00:49:34.835
You know, there's massage,

841
00:49:35.214 --> 00:49:36.434
acupuncture, chiropractic,

842
00:49:37.694 --> 00:49:38.755
herbalism. And

843
00:49:39.350 --> 00:49:44.810
then there's some other, like, local businesses that also kinda cater to our niche, but they might not

844
00:49:45.670 --> 00:49:47.210
be a specific modality.

845
00:49:47.670 --> 00:49:53.210
How about instead of connect with your conscious tribe, search the conscious business directory below.

846
00:49:54.204 --> 00:49:57.505
Okay. Is that that way you're getting the word conscious business in there.

847
00:50:01.005 --> 00:50:01.984
So we'll do

848
00:50:03.085 --> 00:50:04.065
search the conscious,

849
00:50:04.605 --> 00:50:06.464
and you're getting that business directory,

850
00:50:08.200 --> 00:50:09.740
below. We'll use the word below.

851
00:50:10.280 --> 00:50:17.160
Or another way to do it sometimes is you can do a % free, then just another option there.

852
00:50:17.160 --> 00:50:20.300
People know that it's a free resource for them to search.

853
00:50:21.865 --> 00:50:22.605
Just a

854
00:50:22.985 --> 00:50:25.405
thought, but I can put, below for now.

855
00:50:25.785 --> 00:50:26.685
Another way

856
00:50:27.225 --> 00:50:32.685
works well on a lot of sites and incur lets the user know that it's a free resource for them to engage with.

857
00:50:33.465 --> 00:50:35.085
So let's save these changes

858
00:50:36.789 --> 00:50:41.369
and give that a second to save. I love the color scheme you've created, by the way.

859
00:50:42.390 --> 00:50:43.930
Thank you. Very earthy.

860
00:50:46.390 --> 00:50:46.890
Okay.

861
00:50:48.150 --> 00:50:48.650
Let's

862
00:50:49.109 --> 00:50:49.609
make

863
00:50:51.835 --> 00:50:54.095
make the font size a little smaller here.

864
00:50:58.795 --> 00:51:03.135
So maybe we just do search the conscious business directory, get rid of the word below.

865
00:51:03.755 --> 00:51:04.255
Yeah.

866
00:51:05.410 --> 00:51:09.590
We've already prompted them to do so, and that'll be font size 26.

867
00:51:10.130 --> 00:51:10.630
Okay?

868
00:51:13.170 --> 00:51:16.550
So example here, we've we've put the word conscious business directory

869
00:51:18.085 --> 00:51:20.105
in in here now, which is good.

870
00:51:23.285 --> 00:51:26.825
Epic Tribe events, I mean, you've made these links. That's good.

871
00:51:30.099 --> 00:51:31.960
Sometimes when a site is about lifestyle,

872
00:51:32.900 --> 00:51:39.560
it might be a little harder to inject keywords because they're such a diverse I can think of so many other words for conscious,

873
00:51:40.740 --> 00:51:41.400
you know

874
00:51:42.435 --> 00:51:43.895
you know, like open minded,

875
00:51:45.235 --> 00:51:47.235
even like the holistic health example.

876
00:51:47.235 --> 00:51:51.255
There's a lot of different types of synonyms we can use for that.

877
00:51:55.230 --> 00:51:59.890
Yeah. And if I wanted to add more keywords, then that's in the SEO section.

878
00:52:00.350 --> 00:52:06.210
Yeah. You can you can do that in the homepage divider settings. You might wanna add a caption text

879
00:52:07.085 --> 00:52:09.345
that explains what people might want,

880
00:52:10.045 --> 00:52:12.785
what might what they might find in the tribe events.

881
00:52:13.644 --> 00:52:20.865
So you can put some some keywords in there, what they might find in the epic tribe videos, and what they might find in the epic tribe articles.

882
00:52:21.140 --> 00:52:24.840
And those are three great caption areas where you can add more SEO

883
00:52:25.220 --> 00:52:26.040
keyword friendly,

884
00:52:26.500 --> 00:52:27.000
content.

885
00:52:31.140 --> 00:52:34.680
Yeah. And then you have you have this footer in the footer section as well.

886
00:52:35.355 --> 00:52:38.415
You see here it says finding conscious businesses and practitioners?

887
00:52:39.435 --> 00:52:42.015
That's because we did it in the general settings.

888
00:52:42.075 --> 00:52:45.195
So for most sites, that's automatically gonna get filled in.

889
00:52:45.195 --> 00:52:52.140
And if you wanna further elaborate on this, then go ahead and edit your your footer menu, and I'll just show you where to do that.

890
00:52:53.799 --> 00:52:55.020
Go to menu manager.

891
00:52:56.119 --> 00:52:58.859
And just to show you again, go to your footer menu.

892
00:52:59.480 --> 00:53:05.005
Open the tree where it says about, and again here, you can change about to

893
00:53:05.305 --> 00:53:06.105
let's do the,

894
00:53:06.745 --> 00:53:08.685
about the conscious business directory.

895
00:53:11.065 --> 00:53:18.525
So we'll do about the conscious business directory, and then you can go ahead and expand this second one here and and modify this a bit if you like.

896
00:53:19.200 --> 00:53:22.099
I'll go ahead and save that though about the conscious business directory.

897
00:53:23.359 --> 00:53:24.980
And let's save the changes.

898
00:53:25.520 --> 00:53:26.900
Let's refresh the page.

899
00:53:29.760 --> 00:53:34.645
And here Is it possible to have the box to the left, but the title on the top centered?

900
00:53:34.945 --> 00:53:35.445
Or

901
00:53:36.065 --> 00:53:39.445
The way that it's programmed is they go hand in hand.

902
00:53:40.305 --> 00:53:45.045
So that would be getting more into the code and changing how it works by default.

903
00:53:46.140 --> 00:53:46.640
So

904
00:53:47.019 --> 00:53:50.559
by the default, it'll center everything left align or right align.

905
00:53:52.299 --> 00:53:54.779
Yeah. I think those are just a few few changes there.

906
00:53:54.779 --> 00:53:58.319
It looks like the keyword we're going towards is the conscious business directory.

907
00:53:59.660 --> 00:54:00.160
Right.

908
00:54:00.305 --> 00:54:05.205
You know, you might wanna interchange business with practitioner in different places so you have some variation.

909
00:54:06.065 --> 00:54:09.045
And then I would recommend adding some caption text to,

910
00:54:09.505 --> 00:54:11.525
accompany these three areas here.

911
00:54:13.590 --> 00:54:16.010
Okay. And you talked about the main links. So

912
00:54:16.310 --> 00:54:20.090
on the main links, I don't really have that stuff in there. Should those be changed?

913
00:54:21.590 --> 00:54:26.170
You could have one that links to the conscious business directory.

914
00:54:28.075 --> 00:54:28.575
So

915
00:54:29.915 --> 00:54:33.295
one thing you can do do you have a link to the directory here?

916
00:54:34.875 --> 00:54:36.895
I mean, I have a link to the sections

917
00:54:37.355 --> 00:54:40.955
of the directory, but not the actual directory. I'm gonna give you a tip here.

918
00:54:40.955 --> 00:54:44.869
So you have events here. Right? It would be redundant to write conscious events,

919
00:54:45.650 --> 00:54:47.430
conscious videos, conscious articles,

920
00:54:47.809 --> 00:54:49.190
and things like that. Right?

921
00:54:49.809 --> 00:54:54.789
There is a tool here. This is actually pretty good for SEO. Let me go to your main menu.

922
00:54:55.250 --> 00:54:57.765
So this is something new if you guys wanna take note of this.

923
00:54:58.005 --> 00:55:00.404
Obviously, you don't wanna just put the keyword everywhere everywhere.

924
00:55:00.404 --> 00:55:05.385
It just gets super repetitive, and sometimes it doesn't help you that much. So under your offerings,

925
00:55:06.085 --> 00:55:09.144
you have events, videos, articles, recipes.

926
00:55:09.605 --> 00:55:10.585
Here's a trick.

927
00:55:11.045 --> 00:55:16.140
If you click on the edit link here, it's gonna expand this. So I'm gonna do the events.

928
00:55:16.140 --> 00:55:17.680
I'm gonna expand this open,

929
00:55:19.100 --> 00:55:20.320
and you'll notice,

930
00:55:21.660 --> 00:55:22.880
meta title text.

931
00:55:23.980 --> 00:55:25.600
So what you can do is

932
00:55:27.615 --> 00:55:29.875
let's take conscious business events.

933
00:55:30.575 --> 00:55:33.475
Let's put the word conscious business and events here.

934
00:55:34.415 --> 00:55:40.595
Now it's gonna show events, but when people hover over it, you see how it says enter main menu text there?

935
00:55:41.200 --> 00:55:42.820
Because I'm hovered over that field.

936
00:55:43.200 --> 00:55:45.140
So when people hover over the link,

937
00:55:45.680 --> 00:55:50.580
the title text will say conscious business events. So let's save the changes as one example,

938
00:55:52.320 --> 00:55:54.980
and that does help you with your search engine optimization.

939
00:55:55.395 --> 00:55:58.855
So let me refresh the page now. And when we hover over,

940
00:55:59.395 --> 00:56:00.055
we'll go

941
00:56:00.515 --> 00:56:01.175
to offerings

942
00:56:01.715 --> 00:56:02.695
and then events.

943
00:56:03.395 --> 00:56:06.615
It says conscious business events. Oops. I lost it there.

944
00:56:06.915 --> 00:56:10.375
So you I'm gonna hold it there. See it? Now it shows conscious business events.

945
00:56:11.540 --> 00:56:12.040
Right.

946
00:56:12.980 --> 00:56:18.280
So this is another way to add some SEO value to your links. So,

947
00:56:18.900 --> 00:56:24.200
if it if it looks kinda crazy to just put your keywords conscious business events, conscious business videos

948
00:56:24.505 --> 00:56:28.045
as what people actually see. This is a secondary way to,

949
00:56:28.905 --> 00:56:32.125
get some SEO value with keywords, into your website.

950
00:56:33.465 --> 00:56:34.445
Okay. Perfect.

951
00:56:34.984 --> 00:56:38.205
Alright. Thank you for for sharing your your homepage with us.

952
00:56:39.560 --> 00:56:39.880
Great.

953
00:56:39.880 --> 00:56:45.820
I just had one other question too, and I don't know if you have time, but I put it in there in in case you have time later.

954
00:56:45.960 --> 00:56:48.060
Would you possibly show us,

955
00:56:48.680 --> 00:56:51.580
just a little bit about the recurring events module?

956
00:56:51.995 --> 00:56:52.315
Yeah.

957
00:56:52.315 --> 00:56:57.135
If we have time later, raise your hand, and, we'll call on you after we get through a few more people.

958
00:56:57.595 --> 00:57:00.015
Great. Thank you, Jason. You're no problem.

959
00:57:00.395 --> 00:57:01.295
Thank you, Lisa.

960
00:57:01.915 --> 00:57:05.215
Alright. Let's take one more homepage example, then we'll get to

961
00:57:05.780 --> 00:57:06.900
some of the the regular,

962
00:57:08.420 --> 00:57:14.339
webinar Wednesday presentation that we do, taking your questions. I see a new name here. Alright.

963
00:57:14.339 --> 00:57:18.900
Let's try, Melanie. Melanie, are you there? No. Talking to me. Hey, Melanie.

964
00:57:18.900 --> 00:57:21.240
Where are you calling in from? Well, I'm in California.

965
00:57:21.675 --> 00:57:22.655
Okay. Los Angeles.

966
00:57:22.955 --> 00:57:24.735
Hey. I'm in Los Angeles too.

967
00:57:25.595 --> 00:57:29.055
Okay. Alright. Great. Great. Got hot weather here in for December.

968
00:57:29.835 --> 00:57:32.335
It is. It's nice, though. It is nice.

969
00:57:32.955 --> 00:57:35.855
So do you wanna share your website with us? We can take a look at it.

970
00:57:36.630 --> 00:57:37.210
Sure. It's,

971
00:57:38.150 --> 00:57:41.049
umimi let's say, umimimine.com,

972
00:57:41.430 --> 00:57:44.650
and then it would be backslash home because I have a landing page.

973
00:57:46.150 --> 00:57:47.049
Okay. Gotcha.

974
00:57:48.069 --> 00:57:50.010
Let me close down some windows here.

975
00:57:50.715 --> 00:57:53.135
And how long have you been with Brilliant Directories?

976
00:57:54.715 --> 00:57:55.615
About a year.

977
00:57:56.235 --> 00:57:56.735
Okay.

978
00:57:57.355 --> 00:57:59.455
Is this your Brilliant Directories site here?

979
00:58:00.475 --> 00:58:03.535
Yes. Okay. Great. I see that you've done some design customizations,

980
00:58:04.075 --> 00:58:06.770
a little bit more than the default settings. It looks really nice.

981
00:58:08.030 --> 00:58:12.610
Thank you. Did you have a developer help you with this, or did you do this on your own?

982
00:58:13.870 --> 00:58:17.090
I've had a developer help me with it and then also Lewis

983
00:58:17.390 --> 00:58:19.490
Lewis there. The other another developer.

984
00:58:19.935 --> 00:58:20.755
Okay. Fantastic.

985
00:58:21.855 --> 00:58:26.035
I don't wanna ruin any of the work he's done since it's a little beyond the design settings.

986
00:58:27.135 --> 00:58:30.995
But let's see. Connecting parents with egg donors and surrogates.

987
00:58:32.589 --> 00:58:33.089
Okay.

988
00:58:34.589 --> 00:58:36.930
Search surrogates, search egg donors.

989
00:58:37.390 --> 00:58:45.150
And so I see the keywords you're trying to rank for is this is a directory to find egg donors and surrogates to carry babies.

990
00:58:45.150 --> 00:58:45.650
Correct?

991
00:58:47.535 --> 00:58:51.395
Yes. And then the resource directory in the back is just for businesses,

992
00:58:52.494 --> 00:58:54.515
to help that will help parents.

993
00:58:54.974 --> 00:58:58.095
So it'll be you can see your agencies, egg egg banks.

994
00:58:58.095 --> 00:59:02.770
So the, the surrogates and the egg donors are actually loaded through by agencies

995
00:59:03.950 --> 00:59:05.010
By who are members.

996
00:59:05.790 --> 00:59:09.170
Okay. I see here it says find resource directory professionals.

997
00:59:10.590 --> 00:59:12.610
And what what is the underlying

998
00:59:13.070 --> 00:59:13.570
industry,

999
00:59:14.355 --> 00:59:15.815
of these resources?

1000
00:59:18.115 --> 00:59:19.095
Maybe fertility

1001
00:59:19.395 --> 00:59:20.115
experts or

1002
00:59:21.075 --> 00:59:21.575
Mhmm.

1003
00:59:22.115 --> 00:59:24.915
Yep. That was the that was the answer I was looking for.

1004
00:59:26.035 --> 00:59:26.535
So

1005
00:59:27.380 --> 00:59:31.320
instead of, for example, just resources here, it could be fertility

1006
00:59:31.620 --> 00:59:32.840
resources and experts.

1007
00:59:33.860 --> 00:59:36.360
Oh, okay. Okay. So I think,

1008
00:59:36.820 --> 00:59:42.075
this is a static web page. It should be easy to edit that work resources. Let me see.

1009
00:59:42.855 --> 00:59:45.515
Okay. He it is a widget that he's rendering.

1010
00:59:46.615 --> 00:59:48.395
I'm gonna tread slowly here.

1011
00:59:50.775 --> 00:59:51.835
I'll take this.

1012
00:59:53.780 --> 00:59:56.760
I'm gonna search for that custom widgets. Yeah. You have about 73

1013
00:59:56.980 --> 00:59:59.160
custom widgets, which is fine if you've

1014
00:59:59.460 --> 01:00:00.840
worked with someone there.

1015
01:00:01.540 --> 01:00:02.040
And,

1016
01:00:02.420 --> 01:00:04.760
again, so here is the h one.

1017
01:00:05.395 --> 01:00:06.755
And so here's an important note.

1018
01:00:06.755 --> 01:00:10.855
So though a lot of people say, oh, how much can I edit my Burling directory's website?

1019
01:00:10.995 --> 01:00:13.335
You can really turn this thing upside down.

1020
01:00:14.115 --> 01:00:23.140
More complicated or or more specific or complex requests do require the work of a developer, but you guys do have the access to make those changes.

1021
01:00:23.839 --> 01:00:27.519
I like to work within the defaults, but you can create something beautiful like this as well.

1022
01:00:27.519 --> 01:00:31.940
I I really love this. So let's this is the word resources. So

1023
01:00:32.960 --> 01:00:34.019
let's put fertility,

1024
01:00:36.485 --> 01:00:36.985
resources,

1025
01:00:37.765 --> 01:00:38.585
and experts.

1026
01:00:39.125 --> 01:00:45.125
So, like, overkill would be fertility resources and fertility experts, putting the word fertility re twice.

1027
01:00:45.125 --> 01:00:48.905
It wouldn't be a bad thing, but might create a bad user experience.

1028
01:00:51.650 --> 01:00:56.690
We could put the word find in front there as well, or we could just keep it fertility resources and experts.

1029
01:00:56.690 --> 01:00:57.910
Let's save those changes.

1030
01:00:59.810 --> 01:01:01.750
And this looks like it's a pretty important

1031
01:01:02.050 --> 01:01:03.110
page of your

1032
01:01:03.410 --> 01:01:04.230
of your website.

1033
01:01:05.410 --> 01:01:05.910
Correct.

1034
01:01:06.645 --> 01:01:10.025
So here now it says fertility resources and experts.

1035
01:01:11.045 --> 01:01:13.145
Let me take a look at your general settings,

1036
01:01:13.685 --> 01:01:15.625
those those industry and the profession.

1037
01:01:17.525 --> 01:01:20.745
So the industry is good, egg donor and surrogate database.

1038
01:01:21.819 --> 01:01:24.240
Profession name, maybe we can put the word,

1039
01:01:25.180 --> 01:01:25.680
fertility,

1040
01:01:27.579 --> 01:01:28.800
fertility professional

1041
01:01:29.339 --> 01:01:30.800
or fertility expert.

1042
01:01:32.859 --> 01:01:35.119
I think more people would search for a fertility

1043
01:01:35.579 --> 01:01:37.795
expert than professional in Google.

1044
01:01:39.134 --> 01:01:43.075
It's it's shorter, and if I was gonna in my mind, I would Google

1045
01:01:43.375 --> 01:01:44.595
fertility expert

1046
01:01:44.974 --> 01:01:45.795
or doctor,

1047
01:01:46.095 --> 01:01:50.575
but not everyone is a doctor. I I can understand that. So we'll do, fertility expert.

1048
01:01:50.575 --> 01:01:52.230
Is that okay if I put that there?

1049
01:01:55.109 --> 01:01:58.390
Fertility expert. And we're gonna notice something really cool happen.

1050
01:01:58.390 --> 01:02:03.770
Let me so over here, it says find resource directory professionals. That is pulling the word

1051
01:02:04.070 --> 01:02:05.530
from what you had before,

1052
01:02:07.215 --> 01:02:09.075
which was resource directory professionals.

1053
01:02:10.015 --> 01:02:12.435
But we're gonna change that to fertility expert,

1054
01:02:12.975 --> 01:02:14.355
and I'll save the changes.

1055
01:02:14.815 --> 01:02:18.195
And what's really cool about these two fields, industry and profession,

1056
01:02:18.495 --> 01:02:20.355
it sprinkles it throughout your website.

1057
01:02:20.495 --> 01:02:29.309
So you don't wanna put multiple keywords there, just the the key keywords, the the main ones, and then you can do more custom work on the homepage.

1058
01:02:29.309 --> 01:02:32.130
You can get a you can drill down on specific pages, but,

1059
01:02:32.910 --> 01:02:34.369
this is a good way to

1060
01:02:36.635 --> 01:02:40.975
just blanket your site with important keywords. So now we see it says find fertility experts.

1061
01:02:41.595 --> 01:02:43.695
So you'll have fertility experts sprinkled

1062
01:02:43.995 --> 01:02:44.715
around your website.

1063
01:02:44.715 --> 01:02:49.855
Now wherever it was saying resource directory, which actually has had nothing to do with your keyword, the word resource.

1064
01:02:51.220 --> 01:02:51.720
Alright.

1065
01:02:52.020 --> 01:02:57.080
Find fertility experts, and now it makes sense. You can choose your category, attorneys, pharmacies,

1066
01:02:58.100 --> 01:02:59.560
great for the user experience.

1067
01:02:59.700 --> 01:03:03.640
And then the location, you know, you can type in Los Angeles as an example.

1068
01:03:06.505 --> 01:03:10.285
The next thing you can do is probably the URL.

1069
01:03:11.945 --> 01:03:14.685
You might wanna use the word fertility here as well.

1070
01:03:18.880 --> 01:03:23.780
I don't wanna change it because you might link to this in different places, like in your footer,

1071
01:03:25.200 --> 01:03:28.980
resource directory. So I I I don't know all the places it is, but you might,

1072
01:03:29.680 --> 01:03:30.580
wanna change,

1073
01:03:31.345 --> 01:03:34.465
the link. You can keep the name resource directory, but,

1074
01:03:34.785 --> 01:03:39.685
in the example I showed, let's do this together. Let's put the the title tag,

1075
01:03:41.265 --> 01:03:43.925
together. So that would be your main menu,

1076
01:03:48.410 --> 01:03:51.230
and we'll edit this and we'll do,

1077
01:03:52.570 --> 01:03:53.070
fertility.

1078
01:03:54.570 --> 01:03:56.270
We'll just do fertility directory.

1079
01:03:56.650 --> 01:03:59.070
So when people hover over the resource directory,

1080
01:04:00.125 --> 01:04:04.045
you might even wanna change it from resource directory to fertility directory, to be honest.

1081
01:04:04.045 --> 01:04:07.585
But I will keep it as resource. And then this here, the actual URL,

1082
01:04:07.885 --> 01:04:10.224
you might wanna change to fertility directory

1083
01:04:10.605 --> 01:04:13.265
or something like find fertility experts.

1084
01:04:15.330 --> 01:04:22.050
Because, again, that's probably what people people are searching for, and that's what you wanna be found for as your keyword.

1085
01:04:22.050 --> 01:04:25.510
So if we if we do a search for fertility expert,

1086
01:04:28.484 --> 01:04:30.025
top fertility doctors.

1087
01:04:30.565 --> 01:04:32.664
So there's, you know, it's it's a thing.

1088
01:04:33.045 --> 01:04:35.305
Let's look for fertility directory.

1089
01:04:36.325 --> 01:04:39.385
That might be ease easier to rank for fertility directory.

1090
01:04:40.260 --> 01:04:44.280
You might have less competition because everyone might be trying to advertise themselves as,

1091
01:04:44.580 --> 01:04:46.440
fertility doctors and whatnot.

1092
01:04:47.460 --> 01:04:53.320
I think the main thing that people would be looking for would be, an egg donor database or surrogacy

1093
01:04:53.620 --> 01:04:55.240
donor donor base. I'm sorry.

1094
01:04:55.620 --> 01:05:00.815
Yeah. Yeah. Egg donor database or surrogate donor donor base or database. Sorry.

1095
01:05:01.194 --> 01:05:02.815
So so for that one

1096
01:05:03.674 --> 01:05:09.214
so under main part. So under under your resources, those are probably two different categories,

1097
01:05:09.674 --> 01:05:11.214
the the egg banks. Right?

1098
01:05:12.210 --> 01:05:12.710
No.

1099
01:05:13.090 --> 01:05:15.109
See, they're right off of the main page.

1100
01:05:15.570 --> 01:05:17.890
So this here would be for parents, but,

1101
01:05:18.609 --> 01:05:19.510
the main page,

1102
01:05:21.570 --> 01:05:25.990
is for, yeah, for parents to search, and it's a complete database of different

1103
01:05:26.585 --> 01:05:27.404
women who

1104
01:05:27.944 --> 01:05:28.444
are

1105
01:05:30.744 --> 01:05:31.244
Gotcha.

1106
01:05:31.944 --> 01:05:36.525
So so you did a great job with this page. It says egg donor surrogate profiles.

1107
01:05:37.785 --> 01:05:43.190
K. And oh, I see. This is the type of surrogate. This is egg donor. This is surrogate.

1108
01:05:43.410 --> 01:05:47.110
So you might, instead of profiles, wanna use the word database here.

1109
01:05:47.490 --> 01:05:52.390
Oh, okay. Egg donor surrogate database. So that's another place you can kind of,

1110
01:05:53.010 --> 01:06:00.775
add more SEO value is the actual URL is put the word database rather than profiles because that's, like you said, that's probably what people are googling.

1111
01:06:01.475 --> 01:06:02.455
And then here,

1112
01:06:02.994 --> 01:06:05.415
instead of search egg donors, you can say,

1113
01:06:06.195 --> 01:06:09.335
search egg donor database. So now you have the word database

1114
01:06:10.050 --> 01:06:15.570
in the title here as well. As well as here, this one is the this one is the surrogate.

1115
01:06:15.570 --> 01:06:16.710
This should say surrogate

1116
01:06:17.010 --> 01:06:17.510
database.

1117
01:06:18.370 --> 01:06:19.350
Right. Okay.

1118
01:06:19.810 --> 01:06:23.110
So that way you have the word database there. So my recommendations for you,

1119
01:06:23.490 --> 01:06:25.430
it's this is a really great directory,

1120
01:06:25.865 --> 01:06:26.365
is,

1121
01:06:26.984 --> 01:06:34.684
kind of look at your URL structure and make sure you have good keywords in the URL that because you're creating a lot of custom pages on your site.

1122
01:06:34.744 --> 01:06:36.525
And then also make sure the titles

1123
01:06:36.984 --> 01:06:37.484
include

1124
01:06:37.820 --> 01:06:42.720
some of the important keywords just like we did with your resource directory. Now it says fertility

1125
01:06:43.500 --> 01:06:44.800
resources and experts.

1126
01:06:45.980 --> 01:06:46.480
Okay.

1127
01:06:46.940 --> 01:06:48.160
Okay? K. Great.

1128
01:06:48.619 --> 01:06:50.875
Other than that, I think you're you're on the right track.

1129
01:06:50.875 --> 01:06:54.655
And if you just do a little more sprinkling of keywords and the titles and the URLs,

1130
01:06:55.115 --> 01:07:00.015
including this one resource, I would put fertility resource directory or just fertility directory.

1131
01:07:01.915 --> 01:07:05.535
You know, that will that will help you out, quite a bit, actually.

1132
01:07:09.240 --> 01:07:09.740
Alright?

1133
01:07:11.480 --> 01:07:15.020
Alright. Well, Melanie, thank you for sharing your site. It looks great.

1134
01:07:15.960 --> 01:07:17.500
Thank you. You're welcome.

1135
01:07:17.800 --> 01:07:18.300
Alright.

1136
01:07:18.954 --> 01:07:20.415
Good good example there,

1137
01:07:21.035 --> 01:07:22.255
from Melanie.

1138
01:07:22.395 --> 01:07:29.454
And more that was a good example because we gave instead of just the home page, we went a little more on internal pages and made some suggestions

1139
01:07:30.234 --> 01:07:33.135
on how to improve the titles of individual pages,

1140
01:07:33.700 --> 01:07:34.900
and also the URL.

1141
01:07:34.900 --> 01:07:39.640
You can also put keywords in the URL to make them more relevant, and that will help Google,

1142
01:07:40.180 --> 01:07:44.600
find your site and also rank your site for the keywords that you wanna be found for.

1143
01:07:45.714 --> 01:07:48.454
Alright. Thanks everyone who who shared their site with us.

1144
01:07:48.595 --> 01:07:51.095
I think that was a good topic for this week.

1145
01:07:51.714 --> 01:07:54.055
What I'll go ahead and do now is

1146
01:07:54.355 --> 01:07:59.234
we'll move on to the regular q and a discussion. If you we can look at your site for more SEO.

1147
01:07:59.234 --> 01:08:01.290
If you have questions about anything else,

1148
01:08:01.770 --> 01:08:05.450
about your Brilliant Directories website, we can review that as well.

1149
01:08:05.450 --> 01:08:08.590
It looks like we're doing really good on time. We could take a good handful

1150
01:08:08.970 --> 01:08:15.050
of questions. Arlana, I saw that your hand was raised and your microphone is working now.

1151
01:08:15.050 --> 01:08:17.115
So, Arlana, I'll come back to you now.

1152
01:08:18.955 --> 01:08:20.575
Hi there. How are you?

1153
01:08:21.515 --> 01:08:26.015
I'm good. Thanks. Is this your first webinar with us? The name is new to you.

1154
01:08:26.875 --> 01:08:30.255
Second one, actually. Alright. Great. Where are you calling in from?

1155
01:08:31.899 --> 01:08:33.200
Kelowna, British Columbia.

1156
01:08:33.740 --> 01:08:36.800
Okay. Okay. Thank you. And what's what's your question for us today?

1157
01:08:38.540 --> 01:08:41.200
Well, I have one one quick question,

1158
01:08:41.580 --> 01:08:42.220
for sure.

1159
01:08:42.700 --> 01:08:46.160
Just on our there there must have been an upgrade or something

1160
01:08:46.835 --> 01:08:47.434
that happened.

1161
01:08:47.434 --> 01:08:52.935
And on all of the profile pages, it said it used to say something like click here to connect.

1162
01:08:53.395 --> 01:08:56.215
Okay. And it now says click here to chat.

1163
01:08:56.755 --> 01:09:01.590
And I think that that implies that someone is going to actually chat with them. Okay.

1164
01:09:01.590 --> 01:09:03.449
And I don't know how to go into the,

1165
01:09:03.909 --> 01:09:06.489
HTML and change that word. Gotcha.

1166
01:09:06.949 --> 01:09:11.029
What's your site? That might be one where you can just change from what we call text labels.

1167
01:09:11.270 --> 01:09:12.649
What's the name of your website?

1168
01:09:13.590 --> 01:09:16.010
Holistic essentials wellness directory.

1169
01:09:17.295 --> 01:09:17.795
Alright.

1170
01:09:18.895 --> 01:09:20.115
So make a w,

1171
01:09:21.375 --> 01:09:23.075
holistic. Got it. Okay.

1172
01:09:26.575 --> 01:09:28.675
So let's go to your website,

1173
01:09:30.095 --> 01:09:32.275
and let's go to a member's page,

1174
01:09:34.229 --> 01:09:37.449
and that's the search results. Let's go to Arlana here.

1175
01:09:39.349 --> 01:09:40.889
And over here, it's saying,

1176
01:09:42.229 --> 01:09:44.489
make a connection. Arlana Tanner,

1177
01:09:44.949 --> 01:09:46.729
is currently available to chat.

1178
01:09:47.234 --> 01:09:49.094
And we wanna change that to

1179
01:09:50.675 --> 01:09:59.175
instead of Well, I I just think chat is not the appropriate because chat now represents, you know, an actual live chat.

1180
01:09:59.560 --> 01:10:03.260
Gotcha. So there's a couple ways to find out where that text is.

1181
01:10:04.199 --> 01:10:08.699
One of them is and I'll show you. This is good to know. You can go to your settings,

1182
01:10:09.400 --> 01:10:11.580
and they're called text labels.

1183
01:10:12.335 --> 01:10:16.755
I'd say about 80% of the text on the site is controlled by text labels.

1184
01:10:16.815 --> 01:10:21.215
The rest is dynamic, like the person's name. You know, that wouldn't be controlled in text labels.

1185
01:10:21.215 --> 01:10:24.114
And then some of it, a small percentage is in the HTML.

1186
01:10:24.415 --> 01:10:27.695
You were worried about having to go into the HTML to edit that text.

1187
01:10:27.695 --> 01:10:33.450
So what you can do is you can search a a phrase from this, like available to chat,

1188
01:10:33.989 --> 01:10:39.190
and type it into the search bar here. And here we can see is currently available to chat.

1189
01:10:39.190 --> 01:10:42.730
So it's saying your name first and then is available to chat.

1190
01:10:44.085 --> 01:10:49.705
We can use the word connect. Is it currently available to connect or or wants to hear from you?

1191
01:10:50.085 --> 01:10:52.185
It could be whatever you want it to be.

1192
01:10:53.125 --> 01:10:54.105
I think before,

1193
01:10:54.565 --> 01:10:56.485
the line that I remember was something like,

1194
01:10:57.364 --> 01:10:58.265
is currently,

1195
01:10:59.690 --> 01:11:04.429
taking new clients. I don't know. I what what do you suggest? It's a it's a holistic,

1196
01:11:05.530 --> 01:11:06.030
business

1197
01:11:08.090 --> 01:11:09.610
You can do it. Directory. So

1198
01:11:10.810 --> 01:11:12.510
is currently accepting inquiries,

1199
01:11:13.130 --> 01:11:13.870
or messages,

1200
01:11:15.585 --> 01:11:16.485
or customers,

1201
01:11:17.265 --> 01:11:17.765
clients

1202
01:11:18.305 --> 01:11:20.805
that is currently accepting new clients.

1203
01:11:21.505 --> 01:11:22.005
Sure.

1204
01:11:22.625 --> 01:11:23.125
So

1205
01:11:23.505 --> 01:11:26.885
we can go ahead and change it here, and I'll and I'll save the changes.

1206
01:11:29.070 --> 01:11:31.090
So the second way you can find out

1207
01:11:31.710 --> 01:11:33.550
where what the text label is, this is,

1208
01:11:34.590 --> 01:11:35.890
a fun way to do it.

1209
01:11:36.430 --> 01:11:42.290
If if you have the admin toolbar, which you get when you when you click on the visit website link

1210
01:11:42.615 --> 01:11:45.195
from the admin and then activates this toolbar,

1211
01:11:46.375 --> 01:11:51.035
you can actually use the show widgets function. And the show widgets function

1212
01:11:51.415 --> 01:11:55.195
starts breaking up the page to all the different components where you can edit HTML,

1213
01:11:56.360 --> 01:11:59.260
But also what it does is you'll notice some yellow bubbles.

1214
01:12:00.520 --> 01:12:01.020
Yes.

1215
01:12:01.960 --> 01:12:04.860
For some reason, it's not doing this one, which is

1216
01:12:06.280 --> 01:12:10.145
what is it? What Murphy's Law when when everything doesn't work out?

1217
01:12:10.145 --> 01:12:12.245
So all of them are showing except the one

1218
01:12:13.025 --> 01:12:17.585
that we were supposed to change here. So is is currently this should be in yellow too.

1219
01:12:17.745 --> 01:12:22.225
It's odd that it's not, but you can see all these other ones are different text labels that you can change.

1220
01:12:22.225 --> 01:12:23.125
So get directions

1221
01:12:23.660 --> 01:12:29.520
is a text label that accompanies the Google map here, and if you click on this, it'll take you into the admin.

1222
01:12:30.460 --> 01:12:33.440
It's opening up the Google map too, but it'll take you into the admin

1223
01:12:33.900 --> 01:12:34.960
and it'll automatically,

1224
01:12:36.460 --> 01:12:36.960
search

1225
01:12:37.405 --> 01:12:40.845
for get directions right here, and you can go ahead and change it right there.

1226
01:12:40.845 --> 01:12:45.425
So it kinda takes you into the admin exactly where you can change that text label.

1227
01:12:45.725 --> 01:12:50.550
So it kinda saves you a little bit of time, if you're doing some quick editing from your home page.

1228
01:12:51.030 --> 01:12:52.869
But let me hide the show widgets.

1229
01:12:52.869 --> 01:12:56.570
It's funny that, this is the only one that didn't turn yellow for some reason.

1230
01:12:59.909 --> 01:13:01.369
And maybe it's because

1231
01:13:01.909 --> 01:13:06.395
it's not a text label for some reason. It should be in the admin. Let's refresh this.

1232
01:13:06.395 --> 01:13:08.495
It should be saved by now.

1233
01:13:08.955 --> 01:13:12.075
So that's actually interesting. This should be a text label, but it's not.

1234
01:13:12.075 --> 01:13:13.775
Let me use the show widgets again.

1235
01:13:16.555 --> 01:13:19.595
And the widget that this is inside of is the Bootstrap theme.

1236
01:13:19.595 --> 01:13:21.870
So I am actually gonna go look at the code right

1237
01:13:22.170 --> 01:13:24.270
now to see if this is hard coded,

1238
01:13:24.810 --> 01:13:27.310
which it shouldn't be. And if it is,

1239
01:13:28.010 --> 01:13:31.390
yeah. It looks like you have it customized here, customized widgets.

1240
01:13:31.850 --> 01:13:34.270
I'm gonna go ahead and disable that for now.

1241
01:13:35.725 --> 01:13:41.165
Why is it coming up as a claim listing offer? I don't I haven't submitted any of those.

1242
01:13:41.165 --> 01:13:44.205
I mean, I didn't think I'd put anything in under that yet.

1243
01:13:44.205 --> 01:13:46.445
The name of the widget is is claim listing.

1244
01:13:46.765 --> 01:13:53.620
If the if the membership level is is defined as a claim membership level, it does show a message to claim the listing.

1245
01:13:53.840 --> 01:13:57.460
Like, are you or Lana, you know, claim this listing to, you know,

1246
01:13:57.920 --> 01:13:58.420
receive

1247
01:13:58.800 --> 01:14:02.980
referrals and inquiries? When you're not a claim listing, it puts that regular send

1248
01:14:03.280 --> 01:14:04.340
message message,

1249
01:14:04.805 --> 01:14:06.245
the the one that we're seeing now.

1250
01:14:06.245 --> 01:14:10.025
So it toggles between the claim listing message if it's a claim listing,

1251
01:14:10.645 --> 01:14:11.145
profile.

1252
01:14:11.925 --> 01:14:14.585
If it's not a if it's not a claim listing profile,

1253
01:14:14.885 --> 01:14:17.445
it'll just show that regular message that we're looking at.

1254
01:14:17.445 --> 01:14:20.730
So I've disabled this now, the one that you had customized.

1255
01:14:20.790 --> 01:14:23.449
Let's see when it's pulling from our default master

1256
01:14:23.750 --> 01:14:24.250
widget,

1257
01:14:25.030 --> 01:14:29.449
if it's if it's gonna work. So let me just refresh the cache on your site real quick.

1258
01:14:30.790 --> 01:14:32.090
It'll just take a second.

1259
01:14:35.645 --> 01:14:39.405
And if the page refreshes and the master one is correct

1260
01:14:40.445 --> 01:14:43.105
oops. Let's go back to your profile.

1261
01:14:45.885 --> 01:14:47.745
Okay. And get rid of the show widgets.

1262
01:14:48.920 --> 01:14:54.300
It's still showing is currently available to chat, so let me do one last thing here.

1263
01:14:55.000 --> 01:14:55.900
Let me search

1264
01:14:57.000 --> 01:15:01.340
to see why that is It looked yellow highlight when you scrolled by that, though,

1265
01:15:02.535 --> 01:15:03.915
in the widget that time.

1266
01:15:05.175 --> 01:15:06.715
Did it? Let's see.

1267
01:15:07.735 --> 01:15:08.955
I think I thought so.

1268
01:15:10.855 --> 01:15:15.765
Yep. There it is. It's currently accepting new clients. So it's it's updated. It just took a second.

1269
01:15:15.840 --> 01:15:19.280
So there's no other work to do. So let's go back here. It just took a second to update.

1270
01:15:19.280 --> 01:15:21.460
It's currently accepting new clients now.

1271
01:15:21.840 --> 01:15:23.300
And then it says send message.

1272
01:15:24.480 --> 01:15:24.980
So,

1273
01:15:25.440 --> 01:15:30.179
I I I can go ahead and delete this one since we don't need your customized widget. Is that okay?

1274
01:15:31.435 --> 01:15:34.255
Sure. Okay. I mean I don't know how that became.

1275
01:15:35.115 --> 01:15:37.755
That's okay. People dabble around their sites. It happens.

1276
01:15:37.755 --> 01:15:41.375
My recommendation is, you know, so you have six total customized widgets.

1277
01:15:42.235 --> 01:15:47.360
If you don't know why they're customized or don't remember or or, you know, you might wanna disable

1278
01:15:47.740 --> 01:15:50.860
them first rather than delete them to see if there's affecting anything.

1279
01:15:50.860 --> 01:15:54.720
And if everything looks the same on your site, then you might wanna go ahead and delete it.

1280
01:15:55.100 --> 01:15:57.600
But sometimes, like the previous sites we saw,

1281
01:15:57.915 --> 01:16:02.415
they've done customizations. It's essential for them to have those customized widgets. So,

1282
01:16:02.795 --> 01:16:04.554
it just depends how you set up your site.

1283
01:16:04.554 --> 01:16:11.855
But the good news is we've all learned how text labels work, and we've now changed this to is currently accepting new clients.

1284
01:16:13.230 --> 01:16:14.690
That's great. Okay.

1285
01:16:15.309 --> 01:16:19.889
I know you had another question. Do you mind if we take some more if we have time to come back?

1286
01:16:20.909 --> 01:16:22.829
You bet. That that that's great.

1287
01:16:22.829 --> 01:16:28.205
That's kind of been one of those things that's just been bugging me in the back of my mind from the very beginning, so I appreciate that.

1288
01:16:28.205 --> 01:16:32.304
Thank you. No. You're very welcome. It was a great topic to cover. Great question. Thank you.

1289
01:16:32.844 --> 01:16:33.585
Thank you.

1290
01:16:34.205 --> 01:16:38.349
Alright. And I also noticed she has the view phone the the click to call,

1291
01:16:38.730 --> 01:16:43.869
feature. So that just revealed the phone number. It's a great add on, and it also tracks the clicks.

1292
01:16:43.929 --> 01:16:46.270
So if you have if your members ever wanna cancel,

1293
01:16:46.730 --> 01:16:50.909
we do have the add on for profile statistics, and that shows them like, hey, Arlana.

1294
01:16:51.075 --> 01:16:56.055
You've received 500 profile views. 50 people have clicked to see your phone number.

1295
01:16:56.675 --> 01:17:00.455
You know, people have have clicked to your website and your Facebook.

1296
01:17:01.075 --> 01:17:05.895
So I really like that show phone number, feature as well. It's a it's a new one we have.

1297
01:17:06.275 --> 01:17:09.390
Alright. Let's, take a couple more questions here.

1298
01:17:10.810 --> 01:17:11.630
Got Martin,

1299
01:17:12.570 --> 01:17:14.270
our friend Martin there. How you doing?

1300
01:17:16.250 --> 01:17:17.630
Martin, you there with us?

1301
01:17:18.170 --> 01:17:18.990
Yeah. I'm here.

1302
01:17:19.925 --> 01:17:30.725
While we're on topic of chat, is there a feature in the future or currently where I can add a chat, section to my website in case I wanna chat where I have people on my site?

1303
01:17:30.725 --> 01:17:36.010
Gotcha. I wanna allow that feature. Yeah. That that is a that that is a great tool.

1304
01:17:36.170 --> 01:17:40.170
We have it on Brilliant Directories. When no one's there, it says leave a message. We use,

1305
01:17:40.650 --> 01:17:41.469
live chat.

1306
01:17:42.730 --> 01:17:43.230
Okay.

1307
01:17:44.010 --> 01:17:46.190
There are they they just range in price.

1308
01:17:47.265 --> 01:17:48.165
I think the

1309
01:17:48.465 --> 01:17:50.385
the and then all you do is you sign up with them.

1310
01:17:50.385 --> 01:17:54.945
They give you a little piece of code, and, generally, you'll you'll put it here on your website.

1311
01:17:54.945 --> 01:17:57.285
I'll show you. You go to your design settings,

1312
01:17:59.580 --> 01:18:05.659
and in your custom CSS and head so people are wondering where to put the some extra meta code or chat code.

1313
01:18:05.659 --> 01:18:09.980
You wanna put it in the, additional head elements here 99%

1314
01:18:09.980 --> 01:18:10.719
of the time.

1315
01:18:11.785 --> 01:18:16.205
One that I used before live chat, live chat has some really good enterprise functionality.

1316
01:18:16.505 --> 01:18:24.445
But if you're looking for something a little more simplified, it even ties into your Gmail so you can chat with people in your Gmail, is Olark.

1317
01:18:25.099 --> 01:18:29.440
And I think Olark comes in under $15 a month. Let's check out their pricing.

1318
01:18:32.539 --> 01:18:33.360
Yeah. So

1319
01:18:34.539 --> 01:18:38.655
you can just go build monthly for 17. There's even some free ones out there.

1320
01:18:39.135 --> 01:18:40.914
Just search for website chat.

1321
01:18:42.895 --> 01:18:46.114
Okay. And, you know, basically, the more expensive ones

1322
01:18:46.655 --> 01:18:48.355
are usually have more features.

1323
01:18:49.215 --> 01:18:53.580
You can also look for reviews and stuff. So here's a % free live chat application.

1324
01:18:53.580 --> 01:18:56.000
Olark is number two for live chat. Look at that.

1325
01:18:57.100 --> 01:18:59.200
So if you want, start with a free one.

1326
01:19:00.700 --> 01:19:01.900
Why spend the money? Type of

1327
01:19:02.780 --> 01:19:07.100
Yeah. There's some type of service where it allows you to put people on your site too, like like,

1328
01:19:08.175 --> 01:19:10.815
some type of contract here where you can have somebody answering the chat?

1329
01:19:10.815 --> 01:19:12.895
Is there any type of service that does that too?

1330
01:19:12.895 --> 01:19:16.195
So to do that, you probably wanna hire a virtual assistant.

1331
01:19:17.375 --> 01:19:20.655
K. You can probably go to a website like fiverr.com.

1332
01:19:20.655 --> 01:19:22.675
It's basically a website to find

1333
01:19:23.180 --> 01:19:27.920
people to do just about anything. Patrick That's what I would do. Patrick had someone

1334
01:19:28.780 --> 01:19:30.480
who dresses up like Elmo

1335
01:19:30.940 --> 01:19:36.140
and sing happy birthday to his daughter, and Elmo actually said his daughter's name in the video.

1336
01:19:36.140 --> 01:19:38.300
So you can find people to do anything.

1337
01:19:38.300 --> 01:19:42.045
So if you wanna look for virtual assistant here, I thought that was really cool.

1338
01:19:42.045 --> 01:19:43.565
Pat is super creative.

1339
01:19:43.565 --> 01:19:48.205
I know another thing another thing on Fiverr too is you can post jobs too then have people come to you too.

1340
01:19:48.205 --> 01:19:51.985
So that's another good feature on Fiverr. Exactly. So you can say, like,

1341
01:19:52.850 --> 01:19:55.270
take take control of my website chat.

1342
01:19:56.290 --> 01:19:58.310
So these are all virtual assistants.

1343
01:19:59.090 --> 01:20:04.390
You might wanna find someone who's in your same time zone, because you get people from all around the world.

1344
01:20:06.155 --> 01:20:10.015
So Fiverr is a great place to look, also freelancer.com.

1345
01:20:10.795 --> 01:20:11.195
Okay.

1346
01:20:11.195 --> 01:20:20.815
And, you know, you just find someone it's probably gonna be part time work or hire two people and have it just depends how much website traffic you get and at what times people are visiting your site.

1347
01:20:22.300 --> 01:20:22.800
But,

1348
01:20:23.500 --> 01:20:25.280
yeah, you can hire a virtual assistant,

1349
01:20:25.660 --> 01:20:30.960
you know, and then you can use one of these free chat tools. I think I lost the page already.

1350
01:20:31.340 --> 01:20:36.560
Here was the free one. I I don't know this company, but I just Googled it. Talk.to.

1351
01:20:37.655 --> 01:20:40.695
Message your customers in real time. So it's free chat app.

1352
01:20:40.695 --> 01:20:43.495
Maybe they have an ad on your website when you're using it. I don't know.

1353
01:20:43.495 --> 01:20:45.114
But you could start with a All

1354
01:20:45.815 --> 01:20:51.355
all the tools follow the same procedure where it's just like the line of code you insert, no matter what tool you use, it's the same basic principle?

1355
01:20:51.780 --> 01:20:55.220
Yeah. 99%, it'll be the same principle where you sign up.

1356
01:20:55.220 --> 01:21:04.680
They they connect for a way to you to for you to chat with people, whether it's through your Gmail or a desktop application or or an iPhone app or or an a phone app.

1357
01:21:05.035 --> 01:21:10.315
And then you wanna put the code generally 99% of the time in the, additional head elements here.

1358
01:21:10.315 --> 01:21:12.015
You put their script code here

1359
01:21:13.915 --> 01:21:14.975
that they give you.

1360
01:21:15.595 --> 01:21:16.735
Okay. Alright?

1361
01:21:17.200 --> 01:21:20.740
Okay. Thanks for all your help. Happy holidays. Alright. Thank you, Martin. Happy holidays.

1362
01:21:21.920 --> 01:21:22.560
So yeah. Good.

1363
01:21:22.560 --> 01:21:27.200
You know, if you guys are starting to get a lot of traffic to your site, having a a chat program there,

1364
01:21:27.600 --> 01:21:28.900
is helpful to

1365
01:21:29.360 --> 01:21:31.300
convert website visitors into

1366
01:21:31.725 --> 01:21:32.225
members

1367
01:21:32.685 --> 01:21:37.824
or general users to your site and also to provide them with a helping hand on how to use your site as well.

1368
01:21:38.685 --> 01:21:40.065
So thank you for that question.

1369
01:21:41.485 --> 01:21:42.525
Alright. Let's take,

1370
01:21:43.005 --> 01:21:46.385
just a couple more questions here. It's the last webinar

1371
01:21:47.670 --> 01:21:51.690
of the year. We've got Abdel with us. Abdel, how you doing?

1372
01:21:52.070 --> 01:21:55.930
Hello. Hi, Jason. How are you today? Pretty good. Where are you calling from, Abdel?

1373
01:21:56.310 --> 01:21:59.050
I'm calling from Dallas. Okay. Dallas.

1374
01:21:59.350 --> 01:22:01.130
Great. Great. And how can we help you today?

1375
01:22:01.985 --> 01:22:05.105
Well, I have a couple of questions. Thank you for taking my call.

1376
01:22:06.545 --> 01:22:13.684
The first question that I have, we're working on our SEO, so we've made a lot of the changes that you just mentioned today, so which is awesome.

1377
01:22:14.385 --> 01:22:17.605
And then but we're still having trouble with

1378
01:22:18.100 --> 01:22:24.280
accessing some of the SEO templates for some of the pages, like the coupons, jobs, and products.

1379
01:22:24.740 --> 01:22:26.600
Let's take a look. And views.

1380
01:22:27.220 --> 01:22:29.320
Okay. What's the name of your site?

1381
01:22:30.420 --> 01:22:32.760
It's luckypetdeals.com.

1382
01:22:34.395 --> 01:22:36.655
Great name. Lucky Pet Deals.

1383
01:22:37.435 --> 01:22:40.415
I actually got my dog Winston sitting here next to me.

1384
01:22:40.795 --> 01:22:41.615
Oh, dang.

1385
01:22:42.315 --> 01:22:43.935
What kind of dog do y'all have?

1386
01:22:46.020 --> 01:22:46.760
Oh, god.

1387
01:22:47.380 --> 01:22:50.440
Oh, god. It just it just slipped my mind since you asked.

1388
01:22:51.060 --> 01:22:54.360
Not a Scottie. What's the white one called? A Westie. Westie?

1389
01:22:54.660 --> 01:22:55.160
Yeah.

1390
01:22:55.780 --> 01:22:59.160
Westie here. Show everyone a picture. This kinda dog.

1391
01:22:59.945 --> 01:23:02.445
He's got he's a little dog, but he's got a lot of attitude.

1392
01:23:03.625 --> 01:23:04.125
Alright.

1393
01:23:04.905 --> 01:23:06.685
Let's go back to your site here.

1394
01:23:08.105 --> 01:23:09.965
So lucky pet deals.

1395
01:23:10.745 --> 01:23:11.245
And

1396
01:23:12.105 --> 01:23:14.045
let's look at the coupons, for example.

1397
01:23:17.630 --> 01:23:20.350
And I don't think you're actually sharing the screen. Right? You know?

1398
01:23:20.350 --> 01:23:24.190
Well, then you oh, we we missed the dog. Let me just show the dog one more time.

1399
01:23:24.190 --> 01:23:26.530
It's really oh, I lost the page. Never mind.

1400
01:23:26.830 --> 01:23:28.929
He's the white white Scottish dog.

1401
01:23:30.175 --> 01:23:32.034
Alright. So here's the coupons page

1402
01:23:33.135 --> 01:23:34.034
on your site.

1403
01:23:35.455 --> 01:23:38.355
And what's an example of where you're trying to

1404
01:23:39.054 --> 01:23:40.895
access or change the SEO but,

1405
01:23:41.375 --> 01:23:42.355
not able to?

1406
01:23:43.470 --> 01:23:45.970
Right. So let me take a look here. So, for example,

1407
01:23:46.430 --> 01:23:48.370
on some of the title tags,

1408
01:23:49.710 --> 01:23:53.730
on some of the pages, we were able to go in and actually change them,

1409
01:23:54.270 --> 01:23:58.344
by changing the meta descriptions and all. But on some of the pages,

1410
01:23:59.045 --> 01:24:01.305
I guess maybe there's, like, no SEO templates

1411
01:24:01.685 --> 01:24:02.185
somehow.

1412
01:24:03.125 --> 01:24:07.545
Okay. So what's what's an example of one of those pages? How can I get to there?

1413
01:24:08.965 --> 01:24:10.824
So let me see. The

1414
01:24:11.230 --> 01:24:15.090
the coupons one, I can't figure how to access that. Okay.

1415
01:24:15.710 --> 01:24:18.829
Let's look at this page. Crackling. Okay. So,

1416
01:24:19.389 --> 01:24:22.929
here it says pet coupons, find pet professional coupons.

1417
01:24:24.030 --> 01:24:24.530
So

1418
01:24:25.995 --> 01:24:29.135
that one it says SEO template number 300.

1419
01:24:30.554 --> 01:24:31.855
Let's take a look at that.

1420
01:24:34.875 --> 01:24:39.695
So this is the template. It's probably the same template for all your different

1421
01:24:41.150 --> 01:24:41.650
publishing,

1422
01:24:42.350 --> 01:24:46.030
pages that you publish. Let's let's look at events as an example as well. Okay?

1423
01:24:46.030 --> 01:24:49.330
Let's see if it's number 300 as well, SEO template 300.

1424
01:24:51.550 --> 01:24:53.090
So if we pop this open,

1425
01:24:53.995 --> 01:24:58.655
it's gonna be, SEO template 300 as well. So these are powered by the same

1426
01:24:58.955 --> 01:24:59.775
SEO template.

1427
01:25:00.155 --> 01:25:03.295
So what it is right now, it's variable based, meaning,

1428
01:25:04.635 --> 01:25:07.295
the data name is events or coupons.

1429
01:25:07.950 --> 01:25:12.370
The industry is, this is another good example where the general settings, the industry,

1430
01:25:13.950 --> 01:25:15.410
is is pet.

1431
01:25:15.950 --> 01:25:19.890
So when we look here, we see pet coupons. So what we're seeing

1432
01:25:20.465 --> 01:25:24.165
is sorry, I'm going quick here. Let me go a little slower. The industry is pet.

1433
01:25:24.465 --> 01:25:26.565
The data name is gonna be coupons,

1434
01:25:26.945 --> 01:25:29.365
and then it's gonna say find profession.

1435
01:25:29.825 --> 01:25:32.565
That's another variable, which you've put as pet professional.

1436
01:25:33.540 --> 01:25:37.719
Find pet professional, and then the data name, the type of content is coupon.

1437
01:25:39.380 --> 01:25:43.000
Now you you wanna do something specifically for coupons. Correct?

1438
01:25:44.739 --> 01:25:49.035
Right. So do we kinda have to standardize it where it would fit everything?

1439
01:25:49.575 --> 01:25:52.455
Or So you can standardize it, which it is right now.

1440
01:25:52.455 --> 01:25:57.595
So, basically, all your different content types, coupons, jobs, they're gonna follow that same format.

1441
01:25:58.055 --> 01:26:02.680
But this is a great actually, great topic that you brought up. You can

1442
01:26:03.140 --> 01:26:07.620
make unique pages out of these. So you can make the coupons very specific to coupons.

1443
01:26:07.620 --> 01:26:09.160
Let me show you how to do that.

1444
01:26:10.500 --> 01:26:11.000
So

1445
01:26:12.735 --> 01:26:15.235
you see here it says create static page?

1446
01:26:16.575 --> 01:26:17.795
Yes. Okay.

1447
01:26:18.175 --> 01:26:24.870
This says create static page because right now this is a what we call dynamic page that's powered by SEO template number 30.

1448
01:26:25.350 --> 01:26:34.730
When we turn it into a static page, it becomes its own standalone page, meaning it breaks away from the template that all that that's powering all the other pages.

1449
01:26:34.870 --> 01:26:38.570
And then you can it's a totally unique page, and you can add whatever

1450
01:26:38.905 --> 01:26:39.725
custom SEO,

1451
01:26:40.665 --> 01:26:45.725
elements that you want, and it will only affect that page. So can we turn the coupons

1452
01:26:46.265 --> 01:26:48.925
into its own standalone static page?

1453
01:26:50.745 --> 01:26:52.365
Yeah. I mean, sure. It

1454
01:26:52.825 --> 01:26:55.860
wouldn't hurt. So let's do create static page,

1455
01:26:58.000 --> 01:27:00.900
and you'll see we have a blank template here.

1456
01:27:01.680 --> 01:27:09.140
Now the pages, we wanna take the URL, which is forward slash coupons, so it knows that this we're modifying the coupons page.

1457
01:27:09.645 --> 01:27:11.905
And what's important here is the page type.

1458
01:27:12.605 --> 01:27:17.265
So the page type, and we should actually make these a little bit more, user friendly.

1459
01:27:17.725 --> 01:27:20.705
It's going to this one is user friendly under the template

1460
01:27:22.840 --> 01:27:23.340
here.

1461
01:27:23.719 --> 01:27:26.219
Data categories, though. So you wanna make sure it matches

1462
01:27:27.239 --> 01:27:32.140
the page type of the the template. So this is the template number 300.

1463
01:27:32.360 --> 01:27:37.580
We want a page type to be data category. So let's put data category here.

1464
01:27:38.514 --> 01:27:42.375
Internal nickname will say pet coupons, that's just for you internally.

1465
01:27:43.755 --> 01:27:44.255
And,

1466
01:27:45.795 --> 01:27:48.534
what we can do is for now, we can just copy

1467
01:27:49.394 --> 01:27:50.054
the stuff

1468
01:27:50.599 --> 01:27:53.340
from the template, and we'll put it in and close this page.

1469
01:27:53.480 --> 01:27:56.860
We'll put this into our new page, so the meta title,

1470
01:27:57.639 --> 01:27:58.860
and I'll take the keywords,

1471
01:28:00.760 --> 01:28:03.099
and we'll take the meta description.

1472
01:28:04.675 --> 01:28:08.375
I'll just leave it there for now. And I'll even copy the

1473
01:28:08.995 --> 01:28:11.735
the it's variable based as h one. So let's,

1474
01:28:12.595 --> 01:28:18.295
let's save that, and I'm gonna show you how you can customize this and make it super powerful just for pet coupons.

1475
01:28:18.355 --> 01:28:23.150
So we're basically made a standalone page, for coupons. I'm actually gonna put pet coupons here,

1476
01:28:24.330 --> 01:28:25.790
and I'm gonna save the changes.

1477
01:28:27.770 --> 01:28:29.630
Oh, it says URL already

1478
01:28:30.090 --> 01:28:30.590
exists.

1479
01:28:32.935 --> 01:28:35.275
Let me think why that's happening.

1480
01:28:37.335 --> 01:28:38.395
Give me a moment.

1481
01:28:41.895 --> 01:28:42.795
It's because

1482
01:28:43.175 --> 01:28:47.355
we hit a roadblock, so much anticipation, and then you get a warning message

1483
01:28:47.735 --> 01:28:48.475
like that.

1484
01:28:50.830 --> 01:28:54.130
It's it's preventing you from creating a static page

1485
01:28:54.830 --> 01:28:55.330
that

1486
01:28:56.750 --> 01:28:57.250
that

1487
01:28:58.430 --> 01:29:03.545
conflicts with this URL as well. Let me think of a workaround for that.

1488
01:29:03.545 --> 01:29:05.405
It lets you do it for member pages.

1489
01:29:05.865 --> 01:29:07.965
It's stopping me from doing it for,

1490
01:29:10.025 --> 01:29:11.405
types of data posts.

1491
01:29:13.545 --> 01:29:14.670
This is

1492
01:29:14.989 --> 01:29:15.710
not a bug.

1493
01:29:15.710 --> 01:29:24.449
It was done deliberately to not make a duplicate page that says coupons, but this is how it works when you wanna create a static page for when it's member search results.

1494
01:29:26.875 --> 01:29:31.455
Oh, talk about a letdown. I'm gonna make a note from this because I want this to work

1495
01:29:32.074 --> 01:29:34.895
like the way it works for member profile pages,

1496
01:29:35.275 --> 01:29:36.574
where it will override,

1497
01:29:37.275 --> 01:29:41.534
an existing URL. So right now it's protecting you from creating conflicting URLs.

1498
01:29:42.800 --> 01:29:45.700
But again, it lets you do it for member pages.

1499
01:29:47.760 --> 01:29:48.260
Allow

1500
01:29:48.800 --> 01:29:49.300
custom.

1501
01:29:52.240 --> 01:29:58.465
So for now, I'm gonna recommend what you said is create the variation you want in the, for example, template 300.

1502
01:29:58.925 --> 01:30:01.905
But I'm gonna make this feature recommendation to allow,

1503
01:30:03.485 --> 01:30:04.465
custom URLs

1504
01:30:05.085 --> 01:30:05.585
for,

1505
01:30:06.125 --> 01:30:06.625
post

1506
01:30:07.550 --> 01:30:10.450
search result pages. That way you'll be able

1507
01:30:11.390 --> 01:30:12.590
yeah. Go ahead. Hold on.

1508
01:30:12.590 --> 01:30:17.070
So I'm just gonna mention that I couldn't thank you for showing me that template 300.

1509
01:30:17.070 --> 01:30:22.555
I couldn't find that in the SEO templates at all for some, you know, for the life of me. So

1510
01:30:23.175 --> 01:30:24.795
you access that through

1511
01:30:25.255 --> 01:30:26.395
the design view?

1512
01:30:26.855 --> 01:30:30.775
Yeah. So what you wanna do is you toggle this open, and then it tells you which,

1513
01:30:31.175 --> 01:30:35.175
SEO template to edit. And if you click it here, it'll it'll take you directly there

1514
01:30:36.300 --> 01:30:37.040
Okay. Great.

1515
01:30:37.420 --> 01:30:39.840
To turn content search result pages into

1516
01:30:40.300 --> 01:30:40.800
static

1517
01:30:41.580 --> 01:30:45.340
pages. Okay. And also, again, this is why I love the webinar on Wednesdays.

1518
01:30:45.340 --> 01:30:50.720
We're gonna find a way to unlock this so you can turn your data search results into custom

1519
01:30:51.295 --> 01:30:52.195
static pages.

1520
01:30:54.015 --> 01:30:54.515
Awesome.

1521
01:30:54.895 --> 01:30:58.095
Okay. I love your site, and I love the the concept of it.

1522
01:30:58.335 --> 01:31:01.475
Are you gonna fill all these categories, events, jobs,

1523
01:31:02.255 --> 01:31:06.595
sales, coupons? Yes. We're, yeah, we're in the process of doing that.

1524
01:31:07.750 --> 01:31:12.010
Just working on some SEO right now. Have the SEO work on the site.

1525
01:31:12.950 --> 01:31:15.670
And then in connection with that, I do have one more question.

1526
01:31:16.070 --> 01:31:18.170
I don't know if you can help us do the

1527
01:31:18.870 --> 01:31:21.370
alt image tags on the home page.

1528
01:31:21.815 --> 01:31:22.475
I can't

1529
01:31:22.855 --> 01:31:25.435
find how to access or modify those.

1530
01:31:26.455 --> 01:31:28.155
So, like, these ones here?

1531
01:31:30.455 --> 01:31:35.915
Maybe not those, but, the other ones that are a little bit further down, kinda like the categories themselves.

1532
01:31:36.550 --> 01:31:38.570
Gotcha. Let's check it out. I love your homepage.

1533
01:31:38.950 --> 01:31:40.410
So let's look at these categories.

1534
01:31:40.790 --> 01:31:42.330
View image oops. Wrong.

1535
01:31:43.030 --> 01:31:44.170
View image info.

1536
01:31:45.830 --> 01:31:50.490
Yeah. It looks like these need alt tags. Normally, we put some default alt tags.

1537
01:31:52.505 --> 01:31:54.364
Let's put it out there also.

1538
01:32:02.824 --> 01:32:07.085
Thank you for that. So we'll add some default ones. But if you wanted to,

1539
01:32:08.000 --> 01:32:13.860
get get into here and and maybe you don't like the default ones that we've selected for you, you wanna get more specific,

1540
01:32:14.320 --> 01:32:17.620
what you can do is, again, you can use show widgets here.

1541
01:32:18.560 --> 01:32:19.060
Uh-huh.

1542
01:32:19.695 --> 01:32:23.235
And it'll break down the page into all the different HTML modules.

1543
01:32:23.455 --> 01:32:25.715
This one, you are gonna wanna get into the code,

1544
01:32:26.575 --> 01:32:28.495
and this one is going to be

1545
01:32:29.535 --> 01:32:32.995
let's see here. Looks like there's some overlapping ones.

1546
01:32:33.840 --> 01:32:35.540
That was the categories. Correct?

1547
01:32:36.320 --> 01:32:36.820
Yes.

1548
01:32:37.280 --> 01:32:38.820
Okay. Category measures.

1549
01:32:39.440 --> 01:32:42.260
For again, Murphy's Law. It's the one,

1550
01:32:42.880 --> 01:32:46.980
that they're not showing here. Here's your recent members, blog article slider.

1551
01:32:49.525 --> 01:32:50.345
Let's see

1552
01:32:53.845 --> 01:32:55.705
here. Let's search categories.

1553
01:32:59.765 --> 01:33:03.305
Let me see if I can find which widget that is, and I'll tell you how to do that.

1554
01:33:05.180 --> 01:33:08.400
Now so the widget is bootstrap theme top display

1555
01:33:08.700 --> 01:33:09.920
display top categories,

1556
01:33:12.060 --> 01:33:17.680
and it looks like the alt tag is empty. So you can say enter SEO

1557
01:33:18.540 --> 01:33:19.040
friendly

1558
01:33:19.925 --> 01:33:24.025
content here. Let's, in fact, put the name of the category,

1559
01:33:24.405 --> 01:33:25.305
which is this,

1560
01:33:25.685 --> 01:33:28.025
profession name, as the alt text.

1561
01:33:31.445 --> 01:33:31.945
Okay.

1562
01:33:32.885 --> 01:33:33.385
And

1563
01:33:35.080 --> 01:33:37.980
we'll just let me just save that for you. Okay.

1564
01:33:38.600 --> 01:33:42.620
So this is another way to get it. We should have that should have some kind of default,

1565
01:33:43.320 --> 01:33:48.219
SEO content as the alt text in there. So I made a note let me make a note of the widget name also.

1566
01:33:50.745 --> 01:33:51.805
I'll put it here.

1567
01:33:52.825 --> 01:33:53.325
And

1568
01:33:54.025 --> 01:33:58.765
so now we've we've customized that widget. Let me, refresh your cache

1569
01:33:59.065 --> 01:34:04.080
on your site. Helps us see the changes a little bit quicker. And we'll see now if there's alt text,

1570
01:34:04.480 --> 01:34:08.820
there. Because before, we just had the dimensions of the image. This is the image information's

1571
01:34:09.280 --> 01:34:10.500
type size dimensions.

1572
01:34:10.960 --> 01:34:12.820
We should see alt text now,

1573
01:34:13.200 --> 01:34:15.940
if we go back there. So let's go back to your home page,

1574
01:34:19.375 --> 01:34:23.475
and we'll come down to your categories, and we'll right click, view image info.

1575
01:34:24.094 --> 01:34:26.755
And now we see associated text, veterinarians.

1576
01:34:27.535 --> 01:34:29.955
Oh, that's perfect. Thank you. That is awesome.

1577
01:34:30.280 --> 01:34:31.260
You're very welcome.

1578
01:34:31.640 --> 01:34:34.200
So yeah. And you can go in there and add some more,

1579
01:34:34.600 --> 01:34:38.840
alt alt SEO friendly alt text in there too. That's a way to do it for all your images.

1580
01:34:38.840 --> 01:34:41.400
If you're not satisfied with the default alt text,

1581
01:34:41.720 --> 01:34:42.380
you can,

1582
01:34:42.735 --> 01:34:46.915
go in there and and modify it yourself. Well, I think that works perfectly. Genius.

1583
01:34:47.375 --> 01:34:49.215
Okay. Thank you. Alright. Alright.

1584
01:34:49.215 --> 01:34:53.875
Thank you for your questions and also for helping us identify a couple things that we can improve here.

1585
01:34:54.175 --> 01:34:57.235
It's a pleasure, Jason. Thank you all. Thank you, Gabe, as well.

1586
01:34:57.615 --> 01:34:58.115
Alright.

1587
01:34:59.030 --> 01:34:59.750
Alright, guys.

1588
01:35:00.230 --> 01:35:04.330
I'm gonna leave it there. It looks like we're pushing almost two hours here.

1589
01:35:04.790 --> 01:35:06.250
If we didn't get to your questions,

1590
01:35:07.190 --> 01:35:08.250
January 10

1591
01:35:08.550 --> 01:35:10.550
will be the next webinar Wednesday.

1592
01:35:10.550 --> 01:35:13.915
So we're just gonna take a little bit of time off, for the holidays.

1593
01:35:14.135 --> 01:35:19.175
I wanna say thank you to Gabe and Pat for being so helpful, with the webinar Wednesday.

1594
01:35:19.175 --> 01:35:20.235
So thank you, Gabe.

1595
01:35:20.855 --> 01:35:25.755
No problem. Always happy to be here and, looking forward to 2,018 webinars.

1596
01:35:26.135 --> 01:35:26.635
Absolutely.

1597
01:35:27.710 --> 01:35:31.070
Don't forget the tips we said about the, the SEO tips.

1598
01:35:31.230 --> 01:35:36.370
There was five, the SEO checklist, five essential strategies. We will be posting a replay,

1599
01:35:36.830 --> 01:35:39.710
probably in about a week or so of this webinar on our website.

1600
01:35:39.710 --> 01:35:43.685
So if you didn't catch or you missed something, you can go ahead and catch the replay,

1601
01:35:44.065 --> 01:35:44.565
there.

1602
01:35:45.105 --> 01:35:45.605
And

1603
01:35:46.225 --> 01:35:50.385
a really, really big warm thank you from the entire Brilliant Directories family.

1604
01:35:50.385 --> 01:35:54.244
You guys are awesome, and these webinars wouldn't happen without your participation.

1605
01:35:54.545 --> 01:35:59.730
So we're all grateful and very thankful and really enjoy spending this time with you guys. So,

1606
01:36:00.270 --> 01:36:01.810
close out 02/2017

1607
01:36:01.870 --> 01:36:02.370
strong.

1608
01:36:02.830 --> 01:36:04.430
Get ready for 02/2018.

1609
01:36:04.430 --> 01:36:07.928
We're gonna be there with you guys and do the best we can to help you.

1610
01:36:08.168 --> 01:36:10.588
So happy New Year, and happy holidays.

