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Alright. Well, I hope everyone had a happy

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Halloween and safe Halloween this,

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last October 31.

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Welcome to webinar Wednesday.

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I'm your host here along with Patrick.

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I'm Jason, and we also have Gabe, behind the scenes there to help chat with you guys.

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If you guys have any questions, if you chat in your questions to the GoToWebinar

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module,

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Gabe will be there to help you out and get you guys as quickly quick answers as possible if we're not able to get to them, in the verbal version of the webinar.

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So hey, Pat, and hey, Gabe. Thanks for being on with us today. Always a pleasure to be here, Jason.

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Thank you.

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If this is your first webinar Wednesday, we always encourage you to join our free LinkedIn marketing strategy network.

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You can go to brilliantdirectories.com/linkedin.

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As long as you have a LinkedIn account, it's free to join. And if for any reason we're unable to,

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answer your questions here on the webinar, it's a great place to continue the conversation

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and contribute to, ongoing conversations and discuss discussions

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about marketing,

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your brilliant directories, your website and directory

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business.

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And also for those of you joining us for the first time again,

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the types of questions and the goal of of webinar Wednesday is pretty open.

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We wanna help you as much as we can with your Brilliant Directories website.

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So any question is fair game.

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You can ask marketing questions,

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questions about setting up your site, diving into the code,

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how to edit content, change words, move things around,

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questions about generating leads, SEO,

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how to get more members to sign up to your site. We'll do our best to answer questions.

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If we're not able to answer the question, we might provide you,

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with some resources that might point you in the right direction. So,

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we're happy that you're here with us.

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It's great to be with you guys here, and we look forward to another great webinar.

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We did run a contest last week.

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We actually ran it three weeks in a row because it was such a good contest.

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We have one winner this week. It's, Kenny Brooker.

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So, Kenny, I hope that you're on the webinar today.

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You shared, the design colors of your site, and we turned it into a preset color theme.

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I'll show you where that is now.

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So we'll email you with your $200 in credits and show everyone where that was.

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We got some really, really great recommendations here for a premade color sets.

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And so we've added Kenny's as the newest one, and that's under the design settings, premade color sets.

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Now we got a ton of them.

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Great starting off point for designing your site.

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And Kenny's here is called Gray Matrix. It's a really cool combination of grays,

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and these bright blues, and it makes for

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really, really good stark,

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modern looking. We thought it looked a little robotic.

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But we've got gray matrix, spacey orange, peaceful purple playground, dark raspberry.

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A ton of these,

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from your guys' recommendations,

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so thanks for participating,

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in that contest.

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Alright. We have

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a new contest, and this one, everyone is a winner.

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Super simple.

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You can go to brilliantdirectories.com

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forward slash

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shout out. Gable share a link in the GoToWebinar

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chat.

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And all you have to do is leave a comment under the YouTube video about,

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it could be your favorite Brilliant Directories feature,

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anything that made you wanna choose Brilliant Directories,

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anything about the webinars that you enjoy. You can go ahead and go to brilliantdirectories.com

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forward slash shout out, and I'll go there with you to the page.

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It should bring you to this YouTube page here,

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and, you'll see the comment box down here,

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and you can start

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typing in a comment.

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So go ahead and do that.

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Everyone's a winner, for just contributing and participating in that, and you can do that before or after the webinar.

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You can do it right now if you want. And it's brilliantdirectories.com

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forward slash shout out, and we'll see who left a comment, and we'll make sure to email you and let you know that the credits been added to your Brilliant Directories account that you can use towards,

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any additional purchases such as add ons, additional websites,

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training sessions, and more.

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So we really appreciate that and hope you guys can participate in this week's contest.

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And we do have

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a recommended reading. We've done this in the past.

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This is actually,

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was recommended by Matthew Brooks, our cofounder here at Brilliant Directories.

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It's called Business Model

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Generation.

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What's really cool about this book, first of all, is it has tons of illustrations,

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comic book style illustrations, exactly how you're seeing here on the cover.

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And it's really good for if you're trying to build a brand or even if you're trying to invent a new product or a new technology.

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And what's really cool about this book and special is it really helps you identify

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where in the process you are with your business.

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Because it's important to know where you are in your market, where you are as far as where your brand is, brand development,

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your position in the industry that you're serving,

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when you should execute certain things, when it's a good idea to start looking for

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people to partner up with, when it's a good idea to invest, when it's a good idea to do rapid marketing, when it's too soon to do rapid marketing.

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It really breaks down steps. Again, it's just a guide. You don't have to follow it exactly.

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But it puts into perspective kind of where you are as far as

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how your business is growing and developing, and certain things and and cues you should look out for with regards to,

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what your next step should be,

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with your business, or if you should backtrack

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and focus on some other things. So I think the book's like $20

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on Amazon or other websites. It's around $20. You can Google it, business model generation.

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Really fun to read. It's got tons of pictures like I said.

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So if you guys like pictures and comic strips,

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this book is for you. And it's a great coffee table book as well and conversation starter.

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So business model generation is the recommended reading.

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And last week, we did something for the first time, which was

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tip of the week. Pat, I'm gonna pass it over to you,

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and we can talk about the tip of the week, and then we'll also use this tip to kind of evaluate and analyze some of your websites here, in the audience today.

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Jason, thank you very much. Sounds good. Yeah.

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I'm I'm very excited to talk about, today's tip of the week.

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And, of course, as we did last week, the goal is at the end of all of this, we're gonna pass it over to you, and we're gonna visit some of your websites, and we're gonna try to apply some of these best practices that we're discussing

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on your website.

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So that should be very helpful and always my favorite part of this particular segment.

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So, basically,

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one of the biggest decisions you have to make is under not not even decisions.

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Things you have to figure out is understanding

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who you should be targeting.

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There's multiple people that your website caters to, and what we're gonna try to do today is we're gonna try identify segments of people that you may not have even considered are an important part of the formula to getting your websites where you want it to go.

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So one of the common misconceptions

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and

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probably the

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most common misconception

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is that the audience that you need to focus on

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are the professional members looking to join your website.

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I see this all too often. I go to someone's website and I say, wow.

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This website's doing a fantastic job at getting members to sign up. Sign up here.

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Join here. Here's what you get if you sign up.

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Here's all the things that we're gonna give you for free.

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Increase your sales.

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But lost in all of that message are other audiences that are just as important, if not more important.

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We're gonna take a look at those other audiences as well and how those can help you lead

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to of of course, we understand you want the members to be paying to be on your site.

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You want them to sign up eventually.

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We'll explain you how those other audience will help you reach your goals.

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Alright. So how do we increase that size?

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CATS, the core audience targeting system.

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So there's something to help you remember this important system.

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Basically, what you wanna do is you wanna provide,

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you wanna target audiences that provide mutually beneficial incentives to one another through your websites.

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And these can be professionals

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that are looking to promote their services.

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This could be the consumers that are looking for the products or services on your website

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or advertisers

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who wanna reach consumers. We're actually gonna use one of my websites that I have,

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and it it's a directory for moms and parents.

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And we're gonna use my real life website, and and Jason's gonna put me through and ask me questions here in terms of how I applied cats

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for my particular site.

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Some of the some of the the struggles that we identified early on and how applying these strategies

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really helped us break through, and now the businesses are coming to us.

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So we're gonna give you guys some live examples as well. So

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with Katz,

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with a directory for moms and parents, I was able to identify

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who the professionals were. This is again what everybody does a great job of. The the professionals

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are the people looking to sell products or services or venues

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for the parents.

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So they there's we have lots of different categories for members such as, places to have birthday parties.

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We even have pediatricians.

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We have a health category.

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So we did it the traditional way that we see most people do it. So we really focused

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on attracting professionals to the site.

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What we found though by ignoring the other two audiences

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and putting all of our eggs in the professionals basket,

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when we would contact them or we'd have them on the phone or we'd visit their actual offices and we presented

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our, our directory to them, we weren't getting any interest from them even if we were offering them a free trial, even if we're giving them a great deal, even if even if we told them we're gonna help them with their marketing

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because

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they were having trouble identifying the value of joining our directory,

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because there wasn't what they cared about most.

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And what they cared about most was the second audience,

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which are the consumers.

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These are the people that are seeking parent related services and products. In this case,

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mothers specifically,

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they wanted to see that we actually had a captive audience. We they wanted to see that we can

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prove to them that if they did sign up with our site, that it would lead to more business

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for their particular businesses. So that was very, very important.

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And before we even got to the professionals, we actually started focusing on the third

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group of audiences, which are the advertisers,

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people who want parents to see their brands.

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So we thought that the professionals is gonna be the first thing we targeted.

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We found out that we were gonna target the consumers

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first was the right strategy,

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then the advertisers came, and those are easier sells for us to do.

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And we even started building relationships with non competing websites and businesses.

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So we started having contests on our website, and we're gonna show you all this on on our site here in just a moment.

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We started having contests,

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having mothers submit, stories about their parenting,

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tips, either funny stories or difficult times that they went through. And we had these noncompeting

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businesses sponsor these contests. We're able to give out prizes.

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We actually have one running right now, so we'll be able to show you one that's in action and how we set all that up.

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And now that we have the consumers

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and we have the advertisers, we have noncompeting websites being part of our brand,

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businesses are starting to come to us.

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And we're even in talks with some bigger ticket items like website sponsorship deals where they sponsor the entire website,

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for a much larger figure than these individual membership fees that we could,

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charge for. And, of course, you can also leverage the membership fees as well.

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But we're finding it's opening up a lot more doors

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by identifying the proper audiences and doing a good job of bringing them in rather than just the members.

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Can can I can we can you share your screen, Pat, and kinda show us how where you were with

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just targeting the professionals and how you shifted to targeting consumers and advertisers and how that's worked out for you?

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So what would I show for the how the how we were?

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Like, show a typical site or show them what we focused on beforehand?

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We could just take a look at your site now and and you can kinda tell us how how it's how it's how it's morphed a little bit.

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And actually, this is and we kinda did this last week.

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I forgot I forgot his name, but there was a gentleman. He was targeting a specific location.

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It was a directory for a certain locale.

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And we identified that he's not

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a directory website for a certain location. He's a travel website.

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And we realized that there's this huge consumer market and all sorts of content that he could

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start publishing that would relate better to the consumer rather than the professional, and then the professionals would follow.

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So let me let me pass the controls to you, Patrick, here. And we'll just Alright.

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Quickly take a look at your site, and then we'll we'll take a look at some of someone's site in the audience here.

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Okay. Great. So what we did initially is we focused on the directory portion of our website.

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We said, okay. We're gonna list businesses.

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We're gonna add them, get them to claim the listings, and we're gonna start sharing social media posts, letting moms know

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that they can find accessories or they can find clothing stores or they can find other businesses.

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So we follow best practices.

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We made sure that all the profiles were complete. We added content on all the profiles.

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We wanted to make sure that the user experience was a positive one for the moms.

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We don't want any empty profiles or any icons.

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And and we started contacting the businesses.

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And some of them were signing up and claiming their listings, others weren't.

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And it was generating leads for our website,

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but we were having trouble

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monetizing the site. We were having trouble

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getting the bigger ticket items that we wanted instead of just the $20 membership fees.

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It was not it was with the amount of people working on this project, it was making it difficult to sustain.

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And, really, the interest levels, the bounce rate was through the roof.

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So we were driving traffic to the site, and the moms are leaving instantly,

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because we'd say, hey. You can find clothing stores here, and maybe we can get them to come here.

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But when they realize, oh, it's just a directory,

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sometimes they would leave, right away. So we're having trouble engaging

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our audience, the second audience, which are the consumers. So we really have to have

228
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an about face and say, okay.

229
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If we put ourselves in their shoes, would you be excited with just this, just the directory side of it, or do you need to be adding additional,

230
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value to the site for our particular demographic,

231
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the mothers?

232
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So then what we decided to do is we said, okay. We're gonna start creating

233
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captivating content, and we're gonna convert our website from a directory

234
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to a magazine. So we're gonna focus a % on articles. So this is our home page.

235
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You can see there's still a directory element to it, but it's definitely not a directory website.

236
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Although you're able to search by categories,

237
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businesses are still showing up in search results, but the directory itself is not the core element of the website.

238
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So we started driving these quality articles so that when we posted on our Facebook page and we shared articles that we would get lots of engagements.

239
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This is actually a low week for us, you know, over 10,000 post reach.

240
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We usually have a lot more than that.

241
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And every time we share these quality articles,

242
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then you'll see that this is a promotion that we have right now that we're running, so we can check that out.

243
00:15:59.390 --> 00:16:02.770
So we spent 300 colones, which is the equivalent of 50¢,

244
00:16:02.830 --> 00:16:05.890
and we've had 98 website clicks. So for 50¢,

245
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we've had 98 mothers

246
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come to the website. And these are metrics that we're able to show

247
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our advertisers.

248
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When when they meet with us, we show them the insights

249
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reporting on Facebook.

250
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We go to the post themselves,

251
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and we're able to show them consistently

252
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that we're reaching in the thousands of people every time we have a post.

253
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And they love these things. Let me stop you. Let me stop you right there, Pat.

254
00:16:29.480 --> 00:16:33.579
So you decided to instead of hard targeting the businesses,

255
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that you would start attracting consumers

256
00:16:36.680 --> 00:16:37.819
and with articles.

257
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And each article you wrote was essentially a social media post that you could start promoting.

258
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Correctly. So correct.

259
00:16:44.575 --> 00:16:48.415
So we would write the article on the website, and then we would go to social media.

260
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We would share the article.

261
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And as you can see, this one here has over 1,700

262
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engagements Okay. Which is incredible. We had a huge spike in traffic.

263
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So when you post something on Facebook, it tells you how many people saw that post or clicked on that post or shared that post?

264
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That's correct. That's correct. So you're able to get those metrics.

265
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And then what you're saying is you then you when you were going after advertisers, you had to show them something concrete of why they should advertise with you.

266
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And these are the stats that you use to get the advertisers

267
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interested

268
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in in working with you.

269
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Correct.

270
00:17:24.869 --> 00:17:29.270
This is one of the two that they care about, and the other one that they care about is the people.

271
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They love this. So I'm 100%

272
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women.

273
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So that's fantastic.

274
00:17:33.684 --> 00:17:38.644
And the age demographic advertisers are interested in as well, as well as where they're located.

275
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So we're a magazine for moms in Costa Rica.

276
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They can see that almost all of our fans are in Costa Rica. Those are all women.

277
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Those are people that liked your your your company page on Facebook.

278
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Correct. Correct. So those are people that are in exactly.

279
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That we that's part of our that's part of our reach.

280
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And this particular demographic for the for the type of advertiser we go after, they really wanna target that 25 to 34 because they're the ones that that have a little bit of money to spend and buy products, but they haven't committed fully to the brand.

281
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I'll tell you something that that that I think would be a real value to everyone in the audience here is okay.

282
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You can write the articles. I got that. You can post the article on your social media.

283
00:18:18.309 --> 00:18:24.010
Now you have you're generating stats on your Facebook page and your your article sharing.

284
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How how do you reach out to an advertiser? Do you call them? Do you send them an email?

285
00:18:30.605 --> 00:18:31.105
What's

286
00:18:32.285 --> 00:18:37.265
what's your strategy for actually reaching out to an advertiser who's gonna give you money to have,

287
00:18:38.044 --> 00:18:39.870
visibility on your website now?

288
00:18:40.270 --> 00:18:47.809
So we have we have two before I got to the advertisers, I took another step, which is that bonus that we looked at, the fourth audience, the mutually,

289
00:18:48.430 --> 00:18:52.430
beneficial companies. So if we look at one of these posts, for example

290
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oh, I went to the inbox. My apologies.

291
00:18:56.005 --> 00:18:58.985
We're I'm gonna get to that, Jason. I'll just show you our strategy.

292
00:18:59.044 --> 00:19:04.184
So, we'll go ahead and click on this this article right here. So moms come to the website,

293
00:19:04.565 --> 00:19:09.840
and what's important is once you have them in the in in on the content, right, what are you offering them?

294
00:19:09.840 --> 00:19:13.840
So we really love these inline links. What does that what does that say?

295
00:19:13.840 --> 00:19:16.900
Because I know I know this is a Spanish blog, but what is that? It says

296
00:19:17.520 --> 00:19:19.860
to be a part of this community of of mothers,

297
00:19:20.320 --> 00:19:23.780
click here, to and and and contribute an article.

298
00:19:24.000 --> 00:19:28.985
So once they click on that link, then they're taken to a landing page that basically tells them, hey.

299
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You can help this community of moms, share your story with others.

300
00:19:32.985 --> 00:19:36.125
We'd love to hear what tips or what experiences you have.

301
00:19:36.184 --> 00:19:38.765
They just fill out a form in order to start contributing,

302
00:19:39.460 --> 00:19:41.620
and then we have a contest. So these are different sponsors.

303
00:19:41.620 --> 00:19:46.440
So this is a a a restaurant chain in the country, and this is a bowling alley.

304
00:19:46.500 --> 00:19:51.765
And we outline what the prizes are. So by doing this, it's it's a lot easier to get,

305
00:19:52.165 --> 00:19:53.225
people to sponsor,

306
00:19:53.765 --> 00:19:54.745
give you prizes

307
00:19:55.125 --> 00:20:01.305
and sponsor a contest than it is to get them to sponsor your website because now they're spending money instead of giving away their services.

308
00:20:01.445 --> 00:20:04.105
But what's happening now is that we have multiple contests.

309
00:20:04.440 --> 00:20:09.820
We start we're able to tell the other advertisers that we're going after, the ones that are can actually give us money.

310
00:20:09.960 --> 00:20:12.440
We can show them. We've worked with all these different brands.

311
00:20:12.440 --> 00:20:15.100
We also worked with spas, and we've done spa getaways.

312
00:20:15.480 --> 00:20:18.855
So our arsenal of companies that we've worked with grows

313
00:20:19.235 --> 00:20:22.535
here in the country. So when you go and approach those advertisers

314
00:20:22.915 --> 00:20:29.815
and you tell them we've already worked with Mantras, we've we've already worked with, Meoderma Spa, we've already worked with Baliche Dent.

315
00:20:29.980 --> 00:20:31.659
Would you like to work with us as well?

316
00:20:31.659 --> 00:20:35.899
And then we segue into the audience, who the audience is, and what it is we have to offer.

317
00:20:35.899 --> 00:20:40.860
So I think what would be good we can go to the we can go to the, the attendees, I think, next here.

318
00:20:40.860 --> 00:20:43.695
Is I think what would be good, Pat, is maybe in the next couple weeks,

319
00:20:44.174 --> 00:20:50.274
we collaborated together and maybe wrote a blog post on actually how someone can reach out to a potential

320
00:20:50.575 --> 00:20:51.875
sponsor or advertiser,

321
00:20:52.335 --> 00:20:53.634
what they should have prepared

322
00:20:54.014 --> 00:20:54.835
at the minimum,

323
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to engage a potential sponsor and advertiser, and actually what you should say, maybe like a short script that could be modified,

324
00:21:01.850 --> 00:21:03.550
according to the to the industry.

325
00:21:04.650 --> 00:21:07.850
I think we can do something like that, probably in the next thirty days, Pat.

326
00:21:07.850 --> 00:21:09.710
We can put together a nice article together.

327
00:21:10.955 --> 00:21:11.355
And that'd be great.

328
00:21:11.355 --> 00:21:15.455
And then that that is focusing that second and third audience group that we're discussing.

329
00:21:15.515 --> 00:21:20.175
I definitely would love to do that. And as long as you have something to show an advertiser,

330
00:21:20.635 --> 00:21:25.115
that's basically the time that you should be engaging them. And and yeah. Let's,

331
00:21:25.760 --> 00:21:32.740
maybe turn our attention to some other websites and and try to identify some opportunities for them to set something similar up for their websites.

332
00:21:32.880 --> 00:21:36.740
Awesome. I think what you've done is is not only great, but it's a great example,

333
00:21:37.360 --> 00:21:38.020
to show.

334
00:21:38.875 --> 00:21:41.034
So what we wanna do is pass it over to you guys.

335
00:21:41.034 --> 00:21:52.075
If you if you wanna share your site, we can unmute your microphone and kind of identify some audiences that you might be missing out on or how you can attract the type of audience you're trying to reach.

336
00:21:52.075 --> 00:21:54.495
So we'll dive into Karen here. Let's see.

337
00:21:54.860 --> 00:21:57.200
Karen, you there? Hi. Which Karen?

338
00:21:57.820 --> 00:22:00.720
We got one. There's only one Karen here.

339
00:22:01.100 --> 00:22:02.220
Yeah. That's okay. No.

340
00:22:02.220 --> 00:22:05.900
Do you want us to share you wanna share your site with us and we can take a look at it together?

341
00:22:05.900 --> 00:22:08.380
Yeah. It's totally brand new. So,

342
00:22:09.554 --> 00:22:10.054
it's,

343
00:22:10.355 --> 00:22:13.095
canadagirlsnightout.ca.

344
00:22:13.394 --> 00:22:14.855
Totally brand new site.

345
00:22:15.235 --> 00:22:20.455
Alright. We have a lot to do. So Okay. Let me go to the home page.

346
00:22:25.450 --> 00:22:25.950
Okay.

347
00:22:28.410 --> 00:22:28.910
Pat,

348
00:22:29.690 --> 00:22:31.310
I'm gonna bring you in on this one.

349
00:22:32.490 --> 00:22:37.150
How has the site been doing so far? How how how have you obviously, you're you're targeting,

350
00:22:37.610 --> 00:22:39.310
women. It's girls night outside.

351
00:22:40.365 --> 00:22:41.345
Yeah. So

352
00:22:41.725 --> 00:22:46.225
what happens is every time we are hosting events. We have seven events hosted

353
00:22:46.765 --> 00:22:48.305
in the December.

354
00:22:48.925 --> 00:22:49.745
So wherever,

355
00:22:50.605 --> 00:22:52.305
an event is located,

356
00:22:52.685 --> 00:22:55.665
the members have to join. So they're gonna have to automatic.

357
00:22:55.860 --> 00:23:00.120
So you'll see our membership really go up over the next few weeks.

358
00:23:01.780 --> 00:23:04.280
We have a Canada wide launch that we're doing.

359
00:23:04.820 --> 00:23:05.620
Okay. And,

360
00:23:06.500 --> 00:23:08.760
we have no free memberships. You can see.

361
00:23:10.925 --> 00:23:16.865
We had a domain issue, so that was our problem. We used another server, so it's not the actual

362
00:23:17.645 --> 00:23:18.705
site. And,

363
00:23:20.125 --> 00:23:21.505
it's starting to come.

364
00:23:22.510 --> 00:23:23.010
I

365
00:23:23.390 --> 00:23:27.010
I expect maybe within three months about 2,000

366
00:23:28.429 --> 00:23:30.850
members. Subscribed members. Okay. Amazing.

367
00:23:32.030 --> 00:23:32.429
Yeah.

368
00:23:32.429 --> 00:23:39.695
So and we're opening The US on December 5 with you, like, the same, but it's gonna be American Girls Night Out.

369
00:23:40.875 --> 00:23:45.195
So I tried Zoda box with it. So that's what you're seeing there. Okay.

370
00:23:45.195 --> 00:23:47.775
This is a way to capture names and emails here.

371
00:23:48.235 --> 00:23:50.095
Yes. Right on the top.

372
00:23:50.395 --> 00:23:52.710
Gotcha. Is that on every page of your site?

373
00:23:54.549 --> 00:23:56.330
No. No. Just the home page. Okay.

374
00:23:56.630 --> 00:24:01.770
And it in. So what what kind so this is great. So you're targeting,

375
00:24:02.149 --> 00:24:04.010
women, and so and

376
00:24:04.549 --> 00:24:10.435
this seems more like a professional organization because you're asking them if they have a business or if they're self employed.

377
00:24:10.575 --> 00:24:12.915
So there's opportunities for networking here?

378
00:24:13.535 --> 00:24:15.955
Yes. It's huge huge, huge networking.

379
00:24:16.655 --> 00:24:18.995
Okay. It's not so it's it's not for

380
00:24:19.350 --> 00:24:24.870
partying and and going out to clubs and That's okay. That's part of it? No. It's not no.

381
00:24:24.870 --> 00:24:29.929
No partying whatsoever. It's a it's a women's yeah. So this is it's a women's network.

382
00:24:30.470 --> 00:24:30.970
And,

383
00:24:31.715 --> 00:24:35.975
we had started girls night out. We called it that for professional women.

384
00:24:36.115 --> 00:24:40.695
So women in business, we had started it, like, a year ago. We hold,

385
00:24:41.155 --> 00:24:42.935
meet and greets and network events.

386
00:24:43.650 --> 00:24:46.390
I I totally totally get it. Gotcha. Okay.

387
00:24:46.690 --> 00:24:48.870
So we kept it as girls night.

388
00:24:49.250 --> 00:24:51.190
Oh, although some people have thought.

389
00:24:53.170 --> 00:24:53.670
Yeah.

390
00:24:54.130 --> 00:24:59.115
I I totally I totally get well, that was a that was a little lost to me right away initially. Okay.

391
00:24:59.355 --> 00:25:03.375
I do understand the referral networks and when they're for specific demographics,

392
00:25:04.394 --> 00:25:08.154
whether it's for, you know, male or female or certain age groups.

393
00:25:08.475 --> 00:25:13.610
There I I get contacted a lot to join, like, entrepreneurs under forties and stuff like that.

394
00:25:15.510 --> 00:25:21.690
So I actually I think and I'm I'm I'm reverting to this more and more and more.

395
00:25:22.870 --> 00:25:24.705
Yep. I'm I'm thinking

396
00:25:26.205 --> 00:25:28.465
the one one thing you can do is

397
00:25:30.044 --> 00:25:35.105
having articles on the your home page rather than searching for members right away. I love

398
00:25:36.605 --> 00:25:37.904
the article part.

399
00:25:38.205 --> 00:25:40.700
Love it. That's going in this week.

400
00:25:41.240 --> 00:25:46.120
And then we do have the the featured article slider. I'll I'll show you kinda what that looks like.

401
00:25:46.120 --> 00:25:49.260
We just launched a new, like, theme that people can choose. Okay.

402
00:25:50.120 --> 00:25:52.540
It's basically just showcasing the,

403
00:25:53.160 --> 00:25:54.460
articles on the homepage.

404
00:25:55.775 --> 00:25:56.674
So Right.

405
00:25:57.215 --> 00:25:58.975
What it does is it starts I love

406
00:25:59.535 --> 00:26:01.475
Yeah. You can match your colors, obviously.

407
00:26:01.535 --> 00:26:08.115
What's really cool about this article slider, and we've talked talked about this in many webinars, is you choose the articles that go here.

408
00:26:08.520 --> 00:26:09.980
So whether it's

409
00:26:10.440 --> 00:26:16.460
information about how to join your inform your organization or what it's all about, you can always have it featured here.

410
00:26:16.520 --> 00:26:21.465
If it's an upcoming event that you wanna promote right on your homepage, it's great to have it,

411
00:26:21.945 --> 00:26:27.085
here. And, of course, you get Right. You get a nice you get a nice title here as well,

412
00:26:27.385 --> 00:26:33.565
where you can say exactly what your organization does, so you can have an instant connection with website visitors,

413
00:26:33.865 --> 00:26:35.325
when they come to your site.

414
00:26:36.210 --> 00:26:39.830
Yeah. We just we just, yesterday got picked up by,

415
00:26:40.610 --> 00:26:43.830
probably six huge different Canadian organizations

416
00:26:44.610 --> 00:26:47.350
that are going to feature us and advertise with us.

417
00:26:47.970 --> 00:26:48.289
So,

418
00:26:49.090 --> 00:26:50.630
called Yellow Brick House.

419
00:26:51.015 --> 00:26:53.115
So it's all going to start

420
00:26:53.415 --> 00:26:57.035
to grow, but I I do know I'm in the and I did have a,

421
00:26:58.855 --> 00:27:01.375
an audit. Do you know when you book the audit? Yeah.

422
00:27:01.375 --> 00:27:05.515
It looks like a lot's been lot's been done on the site, really well, actually.

423
00:27:06.600 --> 00:27:10.059
We have lots of leaders that are happening, and they're part of our affiliate

424
00:27:10.920 --> 00:27:11.660
across Canada.

425
00:27:12.040 --> 00:27:15.260
We have a you can see our featured Canadian company.

426
00:27:16.040 --> 00:27:19.100
This is And we'll have more companies. This is fantastic.

427
00:27:19.240 --> 00:27:21.660
I mean, this is kind of following Pat's model.

428
00:27:22.414 --> 00:27:25.554
You're, you know, you it sounds like you have a strategy for,

429
00:27:26.095 --> 00:27:30.914
getting a member base into your organization, but then you're also like, you're using keywords like affiliates,

430
00:27:31.455 --> 00:27:33.075
sponsors, featured companies,

431
00:27:33.695 --> 00:27:34.195
and

432
00:27:34.510 --> 00:27:38.929
you're creating good alliances with with these with these different people who are not necessarily,

433
00:27:39.710 --> 00:27:42.030
you know, like it's business directory members.

434
00:27:42.030 --> 00:27:46.770
These are other types of audiences that you're capturing to participate with you on this journey.

435
00:27:47.355 --> 00:27:51.775
Yeah. The only I have one question though. Because when we try to,

436
00:27:52.475 --> 00:27:53.375
say events,

437
00:27:53.915 --> 00:27:56.895
if I wanted people, say, to pay for my events,

438
00:27:57.835 --> 00:27:59.054
is there a way

439
00:27:59.750 --> 00:28:01.370
of putting it into the directory

440
00:28:01.830 --> 00:28:04.330
Yes. Where I see these? Because

441
00:28:04.789 --> 00:28:11.029
otherwise, it comes up yearly or monthly, and I'm having issues with it right now. So Yes.

442
00:28:11.029 --> 00:28:12.330
So what you can do,

443
00:28:12.789 --> 00:28:14.730
a lot of people say, well, how can I

444
00:28:15.665 --> 00:28:18.245
make generate revenue from posting events?

445
00:28:18.465 --> 00:28:21.585
So let me let me show you exactly how you can do that right now.

446
00:28:21.585 --> 00:28:25.205
So let's just take this event as an example. Right. Yeah.

447
00:28:25.345 --> 00:28:28.485
And what you can do is, in the finance tab,

448
00:28:28.785 --> 00:28:30.885
we have manage products. And

449
00:28:31.220 --> 00:28:36.440
this used to be called membership levels, and it was in the members tab. But what we realized is

450
00:28:36.820 --> 00:28:41.160
you don't have to just create membership levels with the Brilliant Directories platform.

451
00:28:41.620 --> 00:28:45.195
And Yeah. I didn't mind to, but I I know I've been making an error.

452
00:28:45.514 --> 00:28:47.835
You you can create products, and I think you've already done it.

453
00:28:47.835 --> 00:28:54.095
So we can create a product called event, and then I'll just oops. We'll call let me just copy this.

454
00:28:55.434 --> 00:28:57.774
Whoops. That's not what I want. I want this.

455
00:28:58.235 --> 00:29:03.450
Alright. Let's copy this and paste it here. And how much would this event be just as an example?

456
00:29:04.470 --> 00:29:05.289
$30.

457
00:29:05.429 --> 00:29:07.610
Okay. So $30. And

458
00:29:08.070 --> 00:29:09.210
anyone who,

459
00:29:10.950 --> 00:29:14.045
what you wanna do is because it there are options

460
00:29:14.665 --> 00:29:20.285
for, for this membership, people who sign up to this to have to have actual business listings.

461
00:29:21.065 --> 00:29:24.825
No. I want them to it. That's the part where I was Right.

462
00:29:24.825 --> 00:29:27.705
So this is where you would say listing searchable on website.

463
00:29:27.705 --> 00:29:31.350
Basically, anyone who's buying this product, you wanna make sure it's set to

464
00:29:32.050 --> 00:29:35.650
no. And Okay. So that way, they won't be searchable like a regular member.

465
00:29:35.650 --> 00:29:38.150
Now it's just like a digital product that you're selling.

466
00:29:39.250 --> 00:29:39.750
Yes.

467
00:29:40.050 --> 00:29:42.070
Also, you you can have them.

468
00:29:43.265 --> 00:29:44.005
Oh, sorry.

469
00:29:44.385 --> 00:29:49.765
You can have them redirected to thank you page as well after they purchase it, which is great.

470
00:29:49.825 --> 00:29:51.664
So they don't go to their member dashboard.

471
00:29:51.664 --> 00:29:54.725
They just go to so you can create a landing page specifically,

472
00:29:55.760 --> 00:30:00.480
and and redirect them there, which is which is great help. So perfect because that's the problem.

473
00:30:00.480 --> 00:30:04.260
A lot of them are confused because say, if they already have memberships.

474
00:30:05.120 --> 00:30:05.620
Right.

475
00:30:06.000 --> 00:30:11.285
And then it's asking them for another email. So I almost wondered if there was a way of

476
00:30:12.065 --> 00:30:16.085
just creating, like, a simple product but linking it to

477
00:30:16.385 --> 00:30:17.205
our gateway.

478
00:30:20.304 --> 00:30:25.240
Well, here's what you also can do is in any one of the products you create,

479
00:30:25.620 --> 00:30:30.840
you know, has its own sign up page. So let me just go to your this sign up page, for example.

480
00:30:31.220 --> 00:30:36.120
I'll copy the link here. Let me copy link. And what you can do is for the event,

481
00:30:36.825 --> 00:30:39.225
instead of the more details, what you can Yeah.

482
00:30:39.304 --> 00:30:43.565
You can do is put the link to purchase and change more details to,

483
00:30:44.505 --> 00:30:47.565
purchase ticket or something like that. Okay. Perfect.

484
00:30:47.945 --> 00:30:51.885
Okay. And then that way, this will take them to where they can purchase the ticket.

485
00:30:52.800 --> 00:30:53.300
Okay.

486
00:30:53.760 --> 00:30:56.820
Alright? Well, I think you're doing a good job. My only recommendation

487
00:30:57.120 --> 00:30:57.780
would be,

488
00:30:58.160 --> 00:31:00.980
and it sounds like you're making tremendous traction, is,

489
00:31:01.360 --> 00:31:05.780
right on your home page, and I know you're still working on it. I didn't I didn't fully understand

490
00:31:06.265 --> 00:31:08.765
what the concept was, and I totally get it now.

491
00:31:09.304 --> 00:31:13.985
So Okay. Maybe with with with your logo or a slogan or Yeah.

492
00:31:14.105 --> 00:31:20.505
Instead of search the online directory is join our Canadian women's business referral network or something like that.

493
00:31:20.505 --> 00:31:24.210
Okay. Perfect. Alright. Alright. Thank you so much, Karen. So much.

494
00:31:24.510 --> 00:31:25.330
Looks great.

495
00:31:25.870 --> 00:31:26.690
Thank you.

496
00:31:27.550 --> 00:31:32.110
Alright. Let's take a look at someone else's site. Thank you, Karen, for sharing your site with us.

497
00:31:32.110 --> 00:31:34.305
It looks like you're making great traction there.

498
00:31:34.705 --> 00:31:38.165
Let's take one more website example, and then we'll get into the, the

499
00:31:38.625 --> 00:31:41.205
regular, q and a for the webinar. And,

500
00:31:42.465 --> 00:31:44.725
Jake, I've unmuted your microphone, Jake.

501
00:31:45.105 --> 00:31:47.985
Hi. I'm here. Can you hear me? I can hear you. What's your site?

502
00:31:47.985 --> 00:31:50.040
Let's let's where are you calling in from, by the way?

503
00:31:50.600 --> 00:31:54.920
Tacoma, Washington, just South of Seattle. Okay. Great. Thanks for joining us today. Yeah.

504
00:31:54.920 --> 00:31:56.860
We're happy to take a look at your site right now.

505
00:31:57.640 --> 00:32:00.140
Yeah. It's retreatguide.com.

506
00:32:00.520 --> 00:32:01.580
The site's been,

507
00:32:02.680 --> 00:32:04.860
a brilliant directory site for

508
00:32:05.475 --> 00:32:08.055
going on a year, I think, a little less than a year.

509
00:32:08.915 --> 00:32:10.695
The site's been around since the

510
00:32:11.315 --> 00:32:12.455
mid to late nineties,

511
00:32:14.755 --> 00:32:18.934
and, it was a faith based website for quite some time.

512
00:32:19.480 --> 00:32:20.860
And I've since,

513
00:32:21.399 --> 00:32:23.259
converted it more to a,

514
00:32:23.720 --> 00:32:24.539
more general

515
00:32:25.080 --> 00:32:26.779
retreat guide site,

516
00:32:27.720 --> 00:32:28.460
that has

517
00:32:30.039 --> 00:32:32.620
everything from yoga retreats to

518
00:32:33.315 --> 00:32:34.294
personal retreats,

519
00:32:34.595 --> 00:32:35.654
spiritual retreats,

520
00:32:36.434 --> 00:32:37.654
all that kind of thing.

521
00:32:38.034 --> 00:32:39.174
The idea is,

522
00:32:40.115 --> 00:32:41.335
not only to attract

523
00:32:42.034 --> 00:32:43.654
retreat and conference centers,

524
00:32:44.434 --> 00:32:46.695
not only across The US, but across the world,

525
00:32:47.020 --> 00:32:54.559
but then also to give the ability for users to find a retreat either in the area or in a niche that they're interested in.

526
00:32:55.900 --> 00:32:59.040
Say that's a sports retreat or yoga retreat or something like that.

527
00:33:00.935 --> 00:33:05.495
Off the off the top of my head, I just have an idea and I'll share with you. Yep.

528
00:33:05.495 --> 00:33:08.475
I actually I learned this at the inbound inbound conference,

529
00:33:08.855 --> 00:33:11.595
and it's a little bit of a trick, but it increases conversions.

530
00:33:11.735 --> 00:33:20.630
So I'm assuming your primary goal on this website is to have people that might be interested in attending a retreat to give you their contact information

531
00:33:21.010 --> 00:33:22.950
or contact the member. Is that correct?

532
00:33:26.735 --> 00:33:28.755
Yeah. I think that would probably be correct.

533
00:33:29.535 --> 00:33:32.674
I don't wanna be involved in the contacting of members.

534
00:33:32.895 --> 00:33:36.424
So the idea would be that the consumer is contacting the,

535
00:33:38.110 --> 00:33:40.929
the the business directly and I'm out of out of that,

536
00:33:42.910 --> 00:33:46.670
out of that connection, but I'm giving them a platform to be able to do that. Great.

537
00:33:46.670 --> 00:33:51.855
So so a good trick is and actually, again, I learned this at the inbound, conference by HubSpot

538
00:33:52.315 --> 00:33:56.414
a few months ago. And they say if you give a tool consumers

539
00:33:56.715 --> 00:33:57.615
love tools.

540
00:33:58.075 --> 00:34:02.315
Maybe they're not too like myself, I'm not too sure which retreat is right for me.

541
00:34:02.315 --> 00:34:03.855
I've never been to a retreat.

542
00:34:04.300 --> 00:34:08.800
Yeah. So I'm not too sure. So if you use if you repurpose that get matched

543
00:34:09.179 --> 00:34:12.640
page that we just shared and you offered some sort of,

544
00:34:13.179 --> 00:34:14.860
of a of a tool that

545
00:34:15.500 --> 00:34:15.900
hey.

546
00:34:15.900 --> 00:34:22.825
Tell us what your interests are or tell us what your where your stress is coming from or tell us a little bit about yourself,

547
00:34:23.285 --> 00:34:26.425
and we'll tell you the right retreat for your particular

548
00:34:26.885 --> 00:34:30.179
interest. So you'll do that. And that would funnel into your lead

549
00:34:30.579 --> 00:34:33.000
engine. So you'd be capturing their location.

550
00:34:33.619 --> 00:34:36.520
You'd be capturing their interest. You'd use your category structure.

551
00:34:36.659 --> 00:34:38.179
You're just branding it differently.

552
00:34:38.179 --> 00:34:42.819
So instead of telling me that I'm not familiar with guides, hey. Just find find the retreat.

553
00:34:42.819 --> 00:34:45.425
It's on you, Patrick. What kind of retreat are you looking for?

554
00:34:45.425 --> 00:34:49.105
Well, I don't know what kind of retreat because this is a keyword search on your home page.

555
00:34:49.105 --> 00:34:52.485
So I'm not I mean, I have no idea what to type, so I'm probably gonna leave.

556
00:34:52.625 --> 00:34:55.205
But if you brand it as some sort of tool

557
00:34:55.585 --> 00:34:58.165
that I can that I as some sort of retreat,

558
00:34:59.260 --> 00:35:01.340
recommend which retreat is right for you?

559
00:35:02.140 --> 00:35:04.320
Answer these six, simple questions,

560
00:35:04.860 --> 00:35:10.000
and we'll tell you the retreat that'll cure your stress or whatever it is that the goals are of the retreats.

561
00:35:11.275 --> 00:35:15.935
K. I'm yeah. I'm I'm agreeing with Pat on that. I'm seeing this as an event site.

562
00:35:16.635 --> 00:35:21.455
Okay. A a retreat is basically, an event. It could be a single day or multi day,

563
00:35:21.994 --> 00:35:22.494
event.

564
00:35:22.955 --> 00:35:26.809
And what you're doing is you're you're helping people build their tribes,

565
00:35:28.230 --> 00:35:31.210
and and connecting them with, again, with these retreats.

566
00:35:31.990 --> 00:35:33.290
I I think,

567
00:35:34.150 --> 00:35:41.275
because you're starting out, you don't have again, you're you're creating a marketplace of retreats versus people looking for retreats.

568
00:35:42.055 --> 00:35:44.075
And the people who are looking for retreats,

569
00:35:44.375 --> 00:35:49.914
you're trying to make an emotional connection with them that your website is their happy place to go to

570
00:35:50.214 --> 00:35:50.714
for

571
00:35:51.095 --> 00:35:52.875
things related to retreats.

572
00:35:53.650 --> 00:35:55.430
Most of these retreats are for positive,

573
00:35:56.290 --> 00:35:57.970
you know, building and and things like that.

574
00:35:57.970 --> 00:36:05.590
They could be for other things, but generally, retreats are for, you know, bettering yourself internally and and whatever you're trying to overcome.

575
00:36:06.610 --> 00:36:07.635
Right. Right.

576
00:36:07.795 --> 00:36:13.895
I'm I am thinking so, I mean, I would again, I'd switch away from the searching on the homepage.

577
00:36:14.595 --> 00:36:20.295
And Okay. I would I would do one of two things. I would do something like this alumni theme,

578
00:36:20.675 --> 00:36:21.175
and

579
00:36:21.795 --> 00:36:27.270
you can talk about, like, you can focus certain types of content here about why you're it could

580
00:36:27.730 --> 00:36:32.470
be upcoming retreats or featuring retreats or how your website works.

581
00:36:32.850 --> 00:36:33.330
You know,

582
00:36:33.970 --> 00:36:37.090
the the these don't have to be necessarily blog articles.

583
00:36:37.090 --> 00:36:41.645
They can take people to informational resource pages about how your website works.

584
00:36:42.425 --> 00:36:42.925
Or

585
00:36:43.305 --> 00:36:50.205
or what I like is again on what we've done on this demo site are and we've recommended this in a lot of webinars, are the two buttons

586
00:36:50.905 --> 00:36:51.405
where

587
00:36:51.705 --> 00:36:52.365
it says

588
00:36:53.250 --> 00:36:54.130
something about,

589
00:36:54.850 --> 00:36:57.650
find a retreat to help you grow, spiritually grow.

590
00:36:57.650 --> 00:37:02.310
And then it could say, you know, join our retreat network or or something like that, or,

591
00:37:02.610 --> 00:37:05.430
promote your next retreat. And and now you're

592
00:37:06.494 --> 00:37:08.515
targeting the people who need to promote

593
00:37:08.815 --> 00:37:11.075
their retreats and people who want to find retreats.

594
00:37:11.855 --> 00:37:12.174
Yeah.

595
00:37:12.174 --> 00:37:20.414
And you'll probably get more people registering for one of those two things rather than getting stuck here not even knowing what I wouldn't even know what to search for here.

596
00:37:20.414 --> 00:37:21.315
Maybe yoga.

597
00:37:22.440 --> 00:37:28.920
But but a key an open keyword, and obviously you have some here, an open keyword might leave people stuck.

598
00:37:28.920 --> 00:37:30.700
If they're searching things that

599
00:37:31.000 --> 00:37:34.040
aren't in your website, they're just gonna come up blank.

600
00:37:34.040 --> 00:37:38.875
Maybe there's a there's a treat for plumbers on how to average market their businesses better, things like that.

601
00:37:38.875 --> 00:37:39.375
But,

602
00:37:39.915 --> 00:37:40.815
I would recommend

603
00:37:41.275 --> 00:37:44.015
something like the alumni theme where you're featuring content,

604
00:37:44.875 --> 00:37:50.015
or or the two buttons here for the interior design and and take people down two different paths.

605
00:37:50.559 --> 00:37:51.460
Yeah. Okay.

606
00:37:51.839 --> 00:37:54.020
And also, if we go back to the original,

607
00:37:54.480 --> 00:37:58.260
recommendations I made, what I did for my website and what I've done for other sites,

608
00:37:58.720 --> 00:38:05.119
when I'm looking at this site, I'm thinking like Jason said, the most engaging content are the the actual retreats themselves.

609
00:38:05.119 --> 00:38:09.105
So one, I wouldn't call it events. I'd call it retreats. Right. Two,

610
00:38:09.484 --> 00:38:12.285
if you really focus on can you go ahead and click on that?

611
00:38:12.285 --> 00:38:15.805
I wanna see what we have there if I click on the events. Oh, there's nothing.

612
00:38:15.805 --> 00:38:17.425
There's not one event that's clicked.

613
00:38:17.484 --> 00:38:24.480
So so what I did with with the the the the directory for moms and dads, and I understand it's not a get rich

614
00:38:25.100 --> 00:38:26.140
quick scheme. Right?

615
00:38:26.140 --> 00:38:30.400
It's not like I turned on my website and people started flocking to the website,

616
00:38:30.785 --> 00:38:34.785
But I started adding the content that my demographic would be interested in.

617
00:38:34.785 --> 00:38:40.005
In this case, when we're talking about the audience, that second audience, that critical audience, which is the consumer,

618
00:38:40.465 --> 00:38:46.325
the consumer is gonna want to look at retreats and retreat ideas. That's what they care about.

619
00:38:46.490 --> 00:38:53.770
So your entire focus should be on and even though it's a manual process, should be for you to start adding retreats like crazy.

620
00:38:53.770 --> 00:38:55.390
There should be hundreds of retreats.

621
00:38:55.609 --> 00:38:59.470
And on social media, you should be highlighting a different retreat

622
00:38:59.770 --> 00:39:07.454
every day, And you should be trying to get promote a Facebook audience of people that like retreats, and you should be able to go after look alike audiences.

623
00:39:07.755 --> 00:39:12.155
So people that are yoga fans, they're gonna like your page. They're gonna like that retreat.

624
00:39:12.155 --> 00:39:14.610
They're gonna say, wow. There's all this information on retreat.

625
00:39:14.770 --> 00:39:16.950
The content that's gonna engage your audience

626
00:39:17.730 --> 00:39:22.550
is the is the retreat. It's not the coupons. It's not the blog. It's not the members.

627
00:39:22.770 --> 00:39:26.610
It's gonna be the retreat themselves. And the more original you get, the better.

628
00:39:26.610 --> 00:39:35.865
And then eventually, once you have that social media page, you have the insights to show, you have the content on your site, next thing you know, you can start partnering up with companies just like we talked about.

629
00:39:35.865 --> 00:39:38.205
You say, hey. I have this audience. Here's our demographic.

630
00:39:38.665 --> 00:39:39.885
Here's the type of content.

631
00:39:40.185 --> 00:39:41.705
And then guess what's gonna happen?

632
00:39:41.705 --> 00:39:47.450
People that have retreats are gonna start knocking on your door, and and they're gonna say, I want my retreat to be on retreat guide.

633
00:39:47.510 --> 00:39:52.810
It kinda has to go in that order rather than you trying to get the businesses to sign up from scratch.

634
00:39:52.870 --> 00:39:56.565
That's gonna be a much slower pace of growth, I personally believe.

635
00:39:57.204 --> 00:40:01.305
Of course, it depends on a lot of factor, but I think that's that's usually the case.

636
00:40:01.605 --> 00:40:05.125
Okay. And and some Alright. Some easy article topics for you.

637
00:40:05.125 --> 00:40:07.704
If you wanted to showcase articles on your homepage,

638
00:40:09.660 --> 00:40:15.680
top five yoga retreats, and you create an article and you in the article you link to their listings

639
00:40:15.980 --> 00:40:17.040
on your directory.

640
00:40:17.099 --> 00:40:24.255
So now you're and then you know the different types of top five Christian retreats, you said you wanted to do religious or whatever it might be.

641
00:40:24.815 --> 00:40:27.474
Yeah. Just start with, like, top 10 lists here,

642
00:40:27.855 --> 00:40:29.775
and this can be the guide for people.

643
00:40:29.775 --> 00:40:34.835
Take them to an article, and then in the article it talks a little bit about the retreat and links them to the

644
00:40:35.855 --> 00:40:37.315
the the the listing page,

645
00:40:37.640 --> 00:40:38.760
on your own website.

646
00:40:38.760 --> 00:40:42.700
So that's really good internal linking as well for for search engine optimization.

647
00:40:43.480 --> 00:40:44.380
Right. Correct.

648
00:40:45.000 --> 00:40:48.620
Top five per city based perhaps with very large areas,

649
00:40:49.160 --> 00:40:51.900
and you can then if you have a top five section

650
00:40:52.295 --> 00:40:57.575
and you and you you write the articles, it's easy to contact those retreats and let them know, hey.

651
00:40:57.575 --> 00:41:01.895
Let your people know. Put it on your website. Share it on your social media page.

652
00:41:01.895 --> 00:41:07.849
Let them know that your retreat was voted as one of the top five retreats in your area for your particular category,

653
00:41:08.150 --> 00:41:13.369
and give them a badge if they like with top five with your logo that embeds them to that article.

654
00:41:13.430 --> 00:41:20.010
There's a lot you could even give them a badge on their membership level because there's an you can add a badge with Brilliant Directories by default.

655
00:41:20.115 --> 00:41:23.235
So their listing has a badge that says top five.

656
00:41:23.235 --> 00:41:26.135
Those are all different marketing ideas that you can leverage.

657
00:41:26.275 --> 00:41:30.835
But, again, the what's important with this strategy is that the consumer, they're gonna love this content.

658
00:41:30.835 --> 00:41:35.655
They're gonna love that you went through the work and you went through the steps needed to compile these lists.

659
00:41:35.700 --> 00:41:37.560
So they're gonna engage with your content.

660
00:41:37.940 --> 00:41:41.000
The your these other companies are gonna share your content.

661
00:41:41.220 --> 00:41:43.000
You're gonna be able to build up partnerships.

662
00:41:43.140 --> 00:41:46.200
And telling a business that they made your top five list

663
00:41:46.500 --> 00:41:48.680
is gonna be an easy way to start a conversation

664
00:41:48.980 --> 00:41:52.595
and hopefully help promote that retreat for them, and they can

665
00:41:53.055 --> 00:41:55.075
possibly purchase some of your packages.

666
00:41:55.615 --> 00:41:56.435
Yeah. Okay.

667
00:41:57.055 --> 00:41:58.975
Alright. Personally, I love this concept.

668
00:41:58.975 --> 00:42:04.995
I think it's I think it's great, and I see super potential here and a wide market for you to go after.

669
00:42:05.615 --> 00:42:10.270
So I think I think you're on the right track here if you just focus on the audience

670
00:42:10.570 --> 00:42:11.710
that you need to target

671
00:42:12.250 --> 00:42:13.850
first. Okay. Yeah.

672
00:42:13.850 --> 00:42:19.210
I've been having about 300 visits a month, and it's just not getting the traction that I had hoped.

673
00:42:19.210 --> 00:42:21.070
But I think with some of your,

674
00:42:21.965 --> 00:42:25.585
suggestions here and kind of reframing how,

675
00:42:26.365 --> 00:42:31.345
consumers are seeing the website and focusing more on the consumer than on the end advertiser.

676
00:42:32.525 --> 00:42:33.725
Yeah. I I think you're right.

677
00:42:33.725 --> 00:42:38.460
The the blog portion is kinda doing that, but it's not front and center, and it's not calling,

678
00:42:39.400 --> 00:42:45.640
you know, eight reasons why you should plan a retreat, what to expect during a religious retreat, or ultimate guide to planning a spiritual retreat.

679
00:42:45.640 --> 00:42:47.660
You know, those kind of things, I think maybe

680
00:42:48.040 --> 00:42:48.780
we should,

681
00:42:49.865 --> 00:42:55.325
you know, move more towards the consumer side and the facing part of the website rather than just kinda buried in the blog.

682
00:42:56.265 --> 00:42:58.585
Yep. If you click on one of those articles, Jason

683
00:42:59.065 --> 00:43:04.525
Sure. Let's now I love these I love these article. The article subject lines are fantastic.

684
00:43:04.664 --> 00:43:10.140
By the way, I imagine if you were to advertise on social media, it would do very good. Yep.

685
00:43:10.140 --> 00:43:13.040
What's important is before you invest money in marketing,

686
00:43:13.500 --> 00:43:19.245
it's important that you have a mechanism in place to capture that lead. Okay. You've got them here.

687
00:43:19.305 --> 00:43:22.425
Now what? Right? So if there's not a clear action like us

688
00:43:22.985 --> 00:43:30.825
and my example was for the moms to join the contest and become a writer and a contributor, and we're we're getting the content taken care of by the moms.

689
00:43:30.825 --> 00:43:34.050
We don't pay them, and we're getting an engaged community.

690
00:43:34.109 --> 00:43:37.890
So it'd be important if the articles look absolutely top quality.

691
00:43:38.430 --> 00:43:49.425
It's just important that you lever you also add what is the goal of the traffic that I'm driving here and making that easy to capture the email, easy to get them to purchase something, add an affiliate link.

692
00:43:49.425 --> 00:43:51.105
There's multiple different, options.

693
00:43:51.105 --> 00:43:59.285
But here, it just dies off and there's really nothing for if I read that article on my phone and I got to the end, I'd say, well, I guess that's the end of this website experience.

694
00:43:59.670 --> 00:44:04.250
Because people that go to articles from social media, they don't know your website, they don't know your brand.

695
00:44:04.470 --> 00:44:09.609
So at that end at the end of that, if they don't have something else to do, then it's difficult.

696
00:44:10.470 --> 00:44:15.254
If yeah. Jason, I think on our blog, we have our newsletter sign up, if I'm correct.

697
00:44:15.254 --> 00:44:22.306
I'm not sure what we do on on Brilliant Directories, but I believe that that's that's what we have I think we may on ours.

698
00:44:22.306 --> 00:44:27.847
If you put the newsletter sign up as the first thing in the sidebar after the article, that's that's what it'll show.

699
00:44:27.847 --> 00:44:30.650
Let's see what we have here. Mhmm. If you come down

700
00:44:31.050 --> 00:44:33.390
right. We have this this capture here.

701
00:44:35.050 --> 00:44:35.870
K. Yeah.

702
00:44:37.130 --> 00:44:40.010
So, yeah. Again, I think you have a great concept.

703
00:44:40.010 --> 00:44:45.390
It's related to lifestyle, and lifestyle does very well, especially on Instagram and social media.

704
00:44:45.585 --> 00:44:49.445
So I think if you just reframe the purpose of your website to be a lifestyle,

705
00:44:50.385 --> 00:44:55.045
and then the directory of retreats and and the the actual retreat events,

706
00:44:55.905 --> 00:44:56.405
secondary.

707
00:44:56.945 --> 00:44:57.445
So

708
00:44:57.905 --> 00:45:01.560
the first would be, I guess, the the actual retreats. I take that back.

709
00:45:01.640 --> 00:45:03.900
The events as well as consumer friendly,

710
00:45:05.720 --> 00:45:08.920
articles. And then the second would be, like, the companies that are planning these.

711
00:45:08.920 --> 00:45:12.040
The the directory of the companies that are planning those retreats.

712
00:45:12.040 --> 00:45:16.215
So they continue to post their retreats on your website. But you can post the events yourself.

713
00:45:16.215 --> 00:45:18.695
All you have to do is go out there, and you're already doing it.

714
00:45:18.695 --> 00:45:20.955
You had a blog post that linked to this glamping

715
00:45:21.415 --> 00:45:24.215
experience and this SkyeTeam yoga.

716
00:45:24.215 --> 00:45:27.255
You can just make you can just add this content yourself to the website.

717
00:45:27.255 --> 00:45:29.070
You're already putting it in the blog post.

718
00:45:29.470 --> 00:45:34.370
And then reach out to these companies and let them know that you featured them just like Pat said, as the top ranked,

719
00:45:34.990 --> 00:45:37.810
you know, glamping retreat and and so on.

720
00:45:38.110 --> 00:45:39.330
Gotcha. Gotcha.

721
00:45:39.710 --> 00:45:43.905
Yeah. And we have about 5,000 followers on our on our Instagram profile right now.

722
00:45:43.905 --> 00:45:46.005
So, I mean, we have a little bit of traction,

723
00:45:46.705 --> 00:45:51.365
but I think these things will really help. Great. Great. Thanks for sharing your site with us.

724
00:45:51.665 --> 00:45:52.645
Yeah. Thank you.

725
00:45:53.905 --> 00:45:54.405
Alright.

726
00:45:54.860 --> 00:45:58.320
Good stuff there. We went a little deep into those sites. And,

727
00:45:58.860 --> 00:46:00.480
I guess what we'll do is we'll

728
00:46:00.860 --> 00:46:02.060
change gears a little bit.

729
00:46:02.060 --> 00:46:10.485
We'll go back to our regular webinar Wednesdays, and we'll just answer any questions you might have about your Brilliant Directories website and how we can help.

730
00:46:10.645 --> 00:46:10.885
Yeah.

731
00:46:10.885 --> 00:46:16.185
And I'd also love to hear feedback on on what you guys think about this new format that we have a more structured,

732
00:46:16.725 --> 00:46:21.925
beginning, and we go over some sites and do some live site examples and go a little bit deeper on topics.

733
00:46:21.925 --> 00:46:23.065
I know last time,

734
00:46:23.780 --> 00:46:28.340
I believe, we did the same, and it was very successful. But we'd love your your feedback on it.

735
00:46:28.340 --> 00:46:32.200
If we should continue it, if, and and, yeah, I'd love to hear your thoughts.

736
00:46:32.580 --> 00:46:34.040
Alright. I'm gonna unmute,

737
00:46:34.340 --> 00:46:36.599
Nora. Nora, I've unmuted your microphone.

738
00:46:37.145 --> 00:46:39.724
Oh, hi. Yeah. Nora. Hi. Did I pronounce your name correctly?

739
00:46:40.265 --> 00:46:41.085
Yes. Noora.

740
00:46:41.385 --> 00:46:44.045
Noora. Excuse me. Where are you calling in from, Noora?

741
00:46:44.505 --> 00:46:46.925
I'm call I'm calling in from Lake Charles, Louisiana.

742
00:46:47.464 --> 00:46:50.285
Alright. Thank you for joining us. And what's your question for us today?

743
00:46:51.270 --> 00:46:54.010
The question was, like, on the young lady that had the

744
00:46:54.390 --> 00:46:55.850
the ladies in Canada,

745
00:46:57.110 --> 00:47:00.090
when she was you was telling her that she could take an event

746
00:47:00.630 --> 00:47:02.970
and use that to send it out to,

747
00:47:03.635 --> 00:47:05.895
get payment for that event? Yes.

748
00:47:06.675 --> 00:47:09.255
Well, couldn't she use out the already existing,

749
00:47:10.675 --> 00:47:14.855
port payment portal that's built into the system to take the payments?

750
00:47:15.650 --> 00:47:17.810
Yeah. So so what you can do is,

751
00:47:18.370 --> 00:47:22.710
is and I'm not gonna actually post it here, but if you go to your product

752
00:47:23.330 --> 00:47:26.630
and you take the link, so you can copy the sign up link.

753
00:47:27.805 --> 00:47:33.425
And you can then promote this link in an email. You can create a landing page for it.

754
00:47:33.885 --> 00:47:41.345
And then if anyone clicks on this link, it will take them to the page where they can, purchase the product, whether it's a one time payment.

755
00:47:41.750 --> 00:47:45.130
So the what I was saying before is and I'll go to,

756
00:47:46.150 --> 00:47:48.250
I'll go here to our demo site.

757
00:47:50.710 --> 00:47:55.210
You where when you're looking at a specific event that you're promoting on your website,

758
00:47:55.605 --> 00:47:59.205
you are able to add an external link where you can get more details.

759
00:47:59.205 --> 00:48:01.785
But instead of putting a link where you get more details,

760
00:48:02.165 --> 00:48:08.185
you can put the link to the to the buy page. So and you can change this from saying more details to,

761
00:48:08.645 --> 00:48:10.825
buy a ticket now or something like that.

762
00:48:12.150 --> 00:48:16.810
Gotcha. Okay. So so instead of putting a link to whatever website,

763
00:48:17.190 --> 00:48:19.210
just put a link to your buy page.

764
00:48:20.069 --> 00:48:24.225
Gotcha. Yeah. Alright. Alright. Anything else? That was a quick one. Now you got it. Alright.

765
00:48:24.305 --> 00:48:26.245
Thank you, Nora. Thanks for joining us.

766
00:48:26.785 --> 00:48:29.445
Good question there about how to sell tickets.

767
00:48:30.305 --> 00:48:30.805
Alright.

768
00:48:31.345 --> 00:48:35.525
Wilf, I've unmuted your microphone or I'm attempting to. You with us, Wilf?

769
00:48:36.305 --> 00:48:37.685
Yeah. I'm still here, actually.

770
00:48:38.690 --> 00:48:41.830
Great. Thank you. Wonderful webinar. Lots of great information.

771
00:48:43.090 --> 00:48:44.930
I wanted to ask a little bit about,

772
00:48:45.730 --> 00:48:46.870
website features.

773
00:48:47.330 --> 00:48:47.830
And

774
00:48:49.170 --> 00:48:53.430
and I'm not I'm just asking you to speak from a high level, not not on a granular basis.

775
00:48:53.715 --> 00:48:56.775
But a lot of the features seem to have the exact same functionality.

776
00:48:58.435 --> 00:49:01.255
So I was just wondering if you could maybe speak to the differences.

777
00:49:01.635 --> 00:49:06.935
And then specifically, what I'm looking to do is to set up a let's call it a gated,

778
00:49:07.910 --> 00:49:09.530
content site for

779
00:49:10.230 --> 00:49:10.730
videos

780
00:49:11.430 --> 00:49:12.570
that would be

781
00:49:12.870 --> 00:49:14.730
available to paying members.

782
00:49:15.350 --> 00:49:19.130
And we would like either a snippet of that video to play

783
00:49:19.725 --> 00:49:20.445
from the,

784
00:49:20.845 --> 00:49:21.345
homepage.

785
00:49:22.205 --> 00:49:25.265
But then if somebody were to, say, click the snippet,

786
00:49:26.205 --> 00:49:31.665
then it would go to a login page that, you know, this this is member content only.

787
00:49:32.070 --> 00:49:32.570
Okay.

788
00:49:33.590 --> 00:49:37.030
So, the snippet thing where it plays for a little bit of time,

789
00:49:37.510 --> 00:49:40.890
that wouldn't be default functionality. That would be something of a customization.

790
00:49:41.030 --> 00:49:43.210
But let's let's check out your site,

791
00:49:43.910 --> 00:49:50.454
and and let me, like, kind of show you how you can create a gated, members only page for for videos at least.

792
00:49:51.234 --> 00:49:53.335
Sure. Oh, okay. Well, there's two sites.

793
00:49:54.355 --> 00:49:56.135
One is I Train Hockey.

794
00:49:56.515 --> 00:49:58.755
Okay. And and that's just on the,

795
00:49:59.395 --> 00:50:01.734
directory app server right now. Alright.

796
00:50:02.250 --> 00:50:02.750
So

797
00:50:03.210 --> 00:50:06.190
let's, let's go check out the site real quick. And then

798
00:50:06.890 --> 00:50:10.510
what so let's go to the different types of content that you're able to publish.

799
00:50:11.450 --> 00:50:11.950
So

800
00:50:13.210 --> 00:50:18.724
at the core, what Brilliant Directories is really good at is it's a content publishing powerhouse.

801
00:50:19.425 --> 00:50:21.205
And we've created some

802
00:50:21.905 --> 00:50:25.205
preset types of content such as real estate properties,

803
00:50:25.585 --> 00:50:26.085
products,

804
00:50:26.705 --> 00:50:27.605
job listings,

805
00:50:28.200 --> 00:50:29.560
And you're absolutely right.

806
00:50:29.560 --> 00:50:38.060
There's really nothing different about them except the questions you're being asked when you're creating a coupon or you're creating a classified.

807
00:50:39.320 --> 00:50:47.105
What we've done is and and some people clone these features, but and then add different questions for different types of content.

808
00:50:47.565 --> 00:50:50.785
What's really cool is with Brilliant Directories is it allows you to,

809
00:50:51.404 --> 00:50:53.664
isolate different types of content.

810
00:50:53.964 --> 00:50:54.944
So with WordPress,

811
00:50:55.580 --> 00:51:00.560
really you can just choose what category a blog post belongs to, but you can't really

812
00:51:00.860 --> 00:51:02.000
post a coupon

813
00:51:02.460 --> 00:51:05.840
compared to a blog post besides putting it in the coupons category.

814
00:51:06.540 --> 00:51:10.000
You'd have to do some deep customization in order to achieve that.

815
00:51:10.380 --> 00:51:10.540
So,

816
00:51:11.395 --> 00:51:15.575
what we've done here is we've kind of done the heavy lifting for you, and we've already created

817
00:51:16.035 --> 00:51:20.295
what we think are the most popular types of content people want to publish.

818
00:51:20.515 --> 00:51:22.935
And when you're creating a property listing,

819
00:51:23.235 --> 00:51:29.270
all that you're doing is you're answering a set of questions that make that a property listing, like how many bedrooms and how many baths.

820
00:51:29.270 --> 00:51:32.330
That's you're not gonna get that question when you're posting a coupon.

821
00:51:32.790 --> 00:51:34.330
So with regards to

822
00:51:35.190 --> 00:51:39.974
the different types So so that just just to make sure I'm understanding, so really, the the difference

823
00:51:40.275 --> 00:51:43.335
occurs in, let's say, the details form

824
00:51:43.635 --> 00:51:44.535
for that particular

825
00:51:44.915 --> 00:51:45.955
feature. Yeah.

826
00:51:45.955 --> 00:51:52.055
I have, yeah, I have a little something extra to add on top of that, Jason, if if you don't mind going to the demo website.

827
00:51:52.779 --> 00:51:55.039
When I'm when I'm looking to choose

828
00:51:55.339 --> 00:51:57.680
you right now, I see what you're doing well if you're repurposing

829
00:51:58.299 --> 00:51:59.680
features and billing directories

830
00:51:59.980 --> 00:52:04.640
for new features. It's it's exactly what you should be doing, and you're trying to identify

831
00:52:04.940 --> 00:52:06.240
which of these features

832
00:52:06.555 --> 00:52:08.734
should I even be repurposing for,

833
00:52:09.275 --> 00:52:12.095
for my video for these tips, let's say. Right?

834
00:52:12.315 --> 00:52:17.934
So how how I decide which feature I use is based on the search filter,

835
00:52:18.234 --> 00:52:21.055
the search module. So if you can go to the properties website,

836
00:52:21.609 --> 00:52:25.690
Jason, real quick. That's what I opened up. We're on the same page. You're the man. Yeah. Yeah.

837
00:52:25.690 --> 00:52:28.670
So let let's let's say I wanna have a dating website

838
00:52:29.130 --> 00:52:33.310
and I wanted to have simple profiles, but they would create their dating profile,

839
00:52:33.865 --> 00:52:34.365
separately.

840
00:52:34.505 --> 00:52:39.965
And I wanted people to be able to to to search by their height and their eye color and their interest.

841
00:52:40.585 --> 00:52:44.445
I would probably use this particular one. So I would use the the bedrooms

842
00:52:44.985 --> 00:52:49.085
as their maybe their height, and the bedroom and the bathrooms would be,

843
00:52:49.730 --> 00:52:52.710
their eye colors and if, you know, if it's superficial

844
00:52:53.010 --> 00:52:53.990
search, of course.

845
00:52:54.290 --> 00:52:57.750
That's an example of me saying I wanna have more filters,

846
00:52:58.609 --> 00:52:59.589
in my particular

847
00:52:59.890 --> 00:53:05.215
search. So this would be a good fit. The events feature, you're able to search by date.

848
00:53:05.275 --> 00:53:07.535
That's the core element of the events feature.

849
00:53:07.595 --> 00:53:11.275
So there's a start date and an end date, and people can search by date range.

850
00:53:11.275 --> 00:53:14.095
So if you clone the events feature,

851
00:53:14.635 --> 00:53:19.930
it's because the date matters. So online courses, maybe there's a start date. I have a TEFL course.

852
00:53:19.930 --> 00:53:21.630
I we do certification courses.

853
00:53:21.690 --> 00:53:29.210
This is the one I clone for TEFL courses because all my courses, I have I have 10 courses a year with clear start date and end date.

854
00:53:29.210 --> 00:53:33.755
That's how I knew this is the right one. If people are gonna filter by price,

855
00:53:34.375 --> 00:53:36.935
then you're probably gonna wanna have the products feature.

856
00:53:36.935 --> 00:53:42.555
Because if you go to the products theme, you're gonna see the products theme has a filter based on price.

857
00:53:43.255 --> 00:53:51.810
So when I try to decide which is the right feature for me, I actually come to this site, I check out all the search modules, and I see which one gets the closest

858
00:53:52.190 --> 00:53:57.250
to what I need my particular custom feature to be. One and one more thing, Pat, about

859
00:53:57.755 --> 00:54:02.715
repurposing a feature. So sure, we have events, and then we have the real estate theme.

860
00:54:02.715 --> 00:54:05.295
The real estate theme has something called open houses.

861
00:54:06.315 --> 00:54:09.935
And, actually, open houses are just events that we renamed

862
00:54:10.315 --> 00:54:16.000
as open houses. There's really nothing different different between an open house and an event.

863
00:54:16.540 --> 00:54:20.960
We just change the word event to open houses, and we've repurposed

864
00:54:21.500 --> 00:54:22.240
the events

865
00:54:22.700 --> 00:54:26.800
publishing tool for open houses without doing anything really special.

866
00:54:27.425 --> 00:54:30.405
Because an open house is because searching by date is what matters.

867
00:54:30.785 --> 00:54:35.925
Exactly. Exactly. And an open house is an event. Exactly. So let me show you how you can make,

868
00:54:36.865 --> 00:54:39.585
one of your features members only. So let me see,

869
00:54:40.305 --> 00:54:45.540
if you've published any content on this site yet. It looks like you have a hockey event

870
00:54:46.080 --> 00:54:51.940
here. Okay? It's a test event. That's fine. And let's actually go ahead and view this event,

871
00:54:52.880 --> 00:54:55.140
and let's go to the search results page.

872
00:54:58.475 --> 00:55:03.215
And oh, I I think it's not published yet. Let's see here. It's it's it is published.

873
00:55:03.515 --> 00:55:07.295
Oh, I think it's already passed. That's why it's not showing on the site.

874
00:55:07.355 --> 00:55:10.175
The the date has already passed. Let's look at your blog article.

875
00:55:10.970 --> 00:55:12.089
Let's just look at the live page.

876
00:55:12.089 --> 00:55:14.890
I'm gonna show you right now how to make this a member's only content.

877
00:55:14.890 --> 00:55:19.529
So here's a sample blog article. Let's go to the the search results page for the blog article.

878
00:55:19.529 --> 00:55:24.750
So here's your website blog. Here's the read more button. So we're gonna make your website blog

879
00:55:25.415 --> 00:55:26.315
members only.

880
00:55:26.455 --> 00:55:33.275
The way to do that, and this works with all the features, is first find the type of post that you want to make, like, premium content.

881
00:55:33.895 --> 00:55:35.275
You can click on Edit,

882
00:55:37.860 --> 00:55:42.520
and in the general settings tab for this type of post you can scroll down,

883
00:55:42.980 --> 00:55:46.520
and there is an option here, can anyone view these posts?

884
00:55:47.060 --> 00:55:49.480
And what you want to do is set this to no.

885
00:55:50.575 --> 00:55:52.275
And I'm going to save the changes.

886
00:55:55.855 --> 00:55:56.355
And

887
00:55:57.375 --> 00:55:57.875
now

888
00:55:58.895 --> 00:56:00.115
this is not

889
00:56:00.415 --> 00:56:04.115
going to be public content. Let me refresh the page.

890
00:56:04.770 --> 00:56:09.670
Now I see a message that says, this content is for members only. So now

891
00:56:10.450 --> 00:56:13.110
how can you decide who gets to view this content?

892
00:56:14.130 --> 00:56:16.545
Well, the second part to this, Wilf,

893
00:56:17.424 --> 00:56:21.525
is what you wanna do is go to your different membership levels.

894
00:56:22.065 --> 00:56:24.085
We'll go to finance, manage products,

895
00:56:25.505 --> 00:56:26.224
and you have,

896
00:56:26.865 --> 00:56:32.005
one member let's see who you have a member. Okay. You have a one ITH pro member.

897
00:56:32.400 --> 00:56:34.500
What I'm going to do is edit this member,

898
00:56:37.440 --> 00:56:37.940
and

899
00:56:38.640 --> 00:56:40.099
so now the ITH

900
00:56:40.400 --> 00:56:46.980
pro members, I'm going to go to post publishing, and a lot of you have noticed where it says can post, can view.

901
00:56:47.825 --> 00:56:51.125
Can view doesn't matter if everyone can view the content.

902
00:56:51.265 --> 00:56:55.984
So if everyone can view that kind of content, this doesn't even matter if it's checked or not checked.

903
00:56:55.984 --> 00:56:58.484
Only when it's private premium content.

904
00:56:58.785 --> 00:57:02.520
So we want to make sure that the can view is is checked.

905
00:57:03.000 --> 00:57:05.640
That way this membership level can view blog posts.

906
00:57:05.640 --> 00:57:10.220
In your case, you're gonna want to set it to the premium videos or whatever videos that you're gonna be publishing.

907
00:57:10.600 --> 00:57:12.060
So if I save the changes,

908
00:57:13.480 --> 00:57:14.865
it was already saved like that.

909
00:57:15.025 --> 00:57:19.985
What I'm gonna do now is I'm gonna log in as this as one of your ITH pro members.

910
00:57:19.985 --> 00:57:21.525
So I'm gonna go here,

911
00:57:22.465 --> 00:57:28.325
and Billy Bastard, good name, and we're gonna log in as member. So now I'm logged into the website

912
00:57:28.625 --> 00:57:29.685
as this member.

913
00:57:30.080 --> 00:57:31.140
If I come back

914
00:57:31.760 --> 00:57:39.380
to the page for to view blogs and I reset the page, I should have access and here it is now because I am logged in as Billy.

915
00:57:41.040 --> 00:57:42.430
So that is Bustard.

916
00:57:43.795 --> 00:57:45.415
Bastard. Excuse me. Bastard.

917
00:57:46.515 --> 00:57:47.735
It's a different emphasis.

918
00:57:49.075 --> 00:57:51.255
Alright. You have to say it with a French accent.

919
00:57:52.035 --> 00:57:54.135
Okay. So Okay. I apologize.

920
00:57:55.809 --> 00:57:59.030
No. It's okay. So that's that's how you can create premium content.

921
00:58:00.210 --> 00:58:01.990
Okay. So that's that's fantastic.

922
00:58:02.609 --> 00:58:05.010
So the next part of the question, and,

923
00:58:05.650 --> 00:58:09.190
maybe you you can just answer this and let me know if this is a customization

924
00:58:09.675 --> 00:58:11.855
or if or if there's a workaround.

925
00:58:12.395 --> 00:58:14.335
And if you could go to the home page

926
00:58:14.795 --> 00:58:15.675
for the website

927
00:58:15.995 --> 00:58:20.555
Okay. Let me make your let me make your blog post public again, so they're not limited. Okay.

928
00:58:20.555 --> 00:58:22.015
Let's go to your home page.

929
00:58:22.740 --> 00:58:23.960
Is this a hockey website?

930
00:58:24.340 --> 00:58:28.020
Yeah. It is. Okay. There. Yeah. So the scenario here, this is,

931
00:58:28.740 --> 00:58:32.520
the gentleman you'll see on the front of the site, he runs a hockey school

932
00:58:33.060 --> 00:58:34.200
in a local area,

933
00:58:35.619 --> 00:58:37.160
and he does camps

934
00:58:37.665 --> 00:58:41.685
locally, but he'll also do camps globally. He goes to China, for example.

935
00:58:42.785 --> 00:58:45.925
But what he would like to be able to do because he has a global following

936
00:58:46.545 --> 00:58:49.845
is to add his video tutorials

937
00:58:50.545 --> 00:58:52.085
on a paid membership basis.

938
00:58:52.910 --> 00:58:56.930
So what he's trying to do on the homepage is to style it so that,

939
00:58:57.790 --> 00:59:00.130
it doesn't look like a standard Brilliant Directories,

940
00:59:00.990 --> 00:59:02.050
page, for example.

941
00:59:02.350 --> 00:59:05.810
But there would just be a main banner, then a video banner,

942
00:59:06.855 --> 00:59:07.675
or a banner,

943
00:59:08.375 --> 00:59:11.195
describing what the video options are. And then four,

944
00:59:11.735 --> 00:59:13.115
I'm gonna call them widgets

945
00:59:13.895 --> 00:59:14.715
at the bottom.

946
00:59:15.655 --> 00:59:17.515
Two rows of two,

947
00:59:19.175 --> 00:59:19.675
columns

948
00:59:20.570 --> 00:59:21.070
and

949
00:59:21.690 --> 00:59:25.550
each one of those would be a different content. So one would be like to for,

950
00:59:25.850 --> 00:59:27.230
see our featured videos.

951
00:59:27.690 --> 00:59:28.590
One would be,

952
00:59:29.130 --> 00:59:30.430
hire Sean for,

953
00:59:31.930 --> 00:59:34.190
you know, a global camp

954
00:59:34.615 --> 00:59:36.315
or whatever the case may be.

955
00:59:38.775 --> 00:59:40.315
Okay. What you can do

956
00:59:40.775 --> 00:59:41.275
is

957
00:59:41.895 --> 00:59:45.275
you can definitely add those custom widgets with the banners and whatnot.

958
00:59:46.295 --> 00:59:47.675
What you can do is

959
00:59:48.160 --> 00:59:51.060
you could have the videos streaming on the homepage.

960
00:59:51.840 --> 00:59:55.700
And if anyone tried to go to to watch the video,

961
00:59:58.320 --> 01:00:03.494
ins they would get that message that says, this is members only content. Please join or log in.

962
01:00:03.494 --> 01:00:06.315
It wouldn't be a pop up. They would actually be sent to the page.

963
01:00:06.934 --> 01:00:09.595
And instead of like, we're seeing this event here,

964
01:00:09.974 --> 01:00:11.095
or this job posting.

965
01:00:11.095 --> 01:00:16.474
Instead of seeing the the the content that they wanna see, they're gonna be prompted to

966
01:00:16.850 --> 01:00:21.670
to join or log in if they're not logged in yet. So that would be the default functionality

967
01:00:22.770 --> 01:00:23.410
that you Yeah.

968
01:00:23.410 --> 01:00:29.350
I'm I'm I'm personally a fan, and we I know we've already looked at it, and that's the code I said I would send.

969
01:00:29.490 --> 01:00:32.470
But I'm a big fan if you're doing members only content

970
01:00:32.895 --> 01:00:36.355
that if they click on the link that you take them to a landing page.

971
01:00:36.495 --> 01:00:40.035
Don't give them the message they need to upgrade. They don't get the benefits.

972
01:00:40.095 --> 01:00:43.935
The conversion rates are really low. If you take the time if it's like, hey.

973
01:00:43.935 --> 01:00:49.690
Book a hockey training with this guy. And I click on it and I go to a splash page and I toggle, hey.

974
01:00:49.690 --> 01:00:51.630
This guy has trained these professionals,

975
01:00:51.930 --> 01:00:52.810
and he's done this.

976
01:00:52.810 --> 01:00:58.750
And here's a quick video of one of his trainings, which is that snippet you want, and click here.

977
01:00:59.610 --> 01:01:01.545
This is for premium members only.

978
01:01:02.025 --> 01:01:04.444
Log in if you're a premium member or

979
01:01:04.825 --> 01:01:06.184
sign up if you're not.

980
01:01:06.184 --> 01:01:13.165
I find that those pages perform much, much better than just locking people out and asking them to upgrade right out of the gate.

981
01:01:13.545 --> 01:01:15.005
Got it. That makes sense.

982
01:01:15.460 --> 01:01:17.880
I agree. So you got a few options there to

983
01:01:18.580 --> 01:01:21.640
your goal is to capture their email address at the end of the day.

984
01:01:21.860 --> 01:01:26.100
So you have a few different, you know, strategies to do that. You can just ask for them to register.

985
01:01:26.100 --> 01:01:29.685
You can suppress content and and request that they register first.

986
01:01:29.765 --> 01:01:38.645
And I like Patrick's idea that if they're not logged in, they're taken to the, like, a free application page or a registration page rather than just the the message.

987
01:01:38.645 --> 01:01:43.145
The message is just something generic to get people started with a members only site. But you can

988
01:01:43.470 --> 01:01:47.170
customize that. You can redirect that however you want once you're in the code.

989
01:01:48.030 --> 01:01:51.869
Okay. That's great. Thank you for the guidance. Alright, Will. Appreciate it. Sure thing.

990
01:01:51.869 --> 01:01:54.350
Good question there. Thank you. And I think that was good.

991
01:01:54.350 --> 01:02:01.645
It shows, how you can kind of make your own members only website and and actually create sections of your site that have premium

992
01:02:02.025 --> 01:02:02.525
content.

993
01:02:04.105 --> 01:02:08.045
And repurposed features. We covered a lot on that one. And repurposing

994
01:02:08.745 --> 01:02:10.920
features like events become open houses.

995
01:02:11.400 --> 01:02:14.540
Marcela, I've unmuted your microphone. How are you doing today?

996
01:02:16.040 --> 01:02:18.619
Good. Thanks. Where are you calling in from today?

997
01:02:19.720 --> 01:02:21.020
I'm in Chile.

998
01:02:21.480 --> 01:02:24.195
Chile. Okay. What's your question for us today?

999
01:02:25.635 --> 01:02:26.695
I'm actually

1000
01:02:27.555 --> 01:02:32.135
calling I'm a virtual assistant, and my boss is based in Atlanta. K.

1001
01:02:33.235 --> 01:02:35.815
And we are I'm trying to develop an

1002
01:02:36.690 --> 01:02:37.830
FAQ page

1003
01:02:38.369 --> 01:02:41.349
for consumers. We have a pretty good page for members,

1004
01:02:41.730 --> 01:02:42.950
but we're trying to target,

1005
01:02:44.450 --> 01:02:47.270
we we want our consumers to have a reason

1006
01:02:47.650 --> 01:02:48.869
to select our

1007
01:02:49.250 --> 01:02:51.190
divorce professionals. We're a divorced,

1008
01:02:52.555 --> 01:02:53.055
networking

1009
01:02:53.595 --> 01:02:54.095
place.

1010
01:02:54.475 --> 01:02:54.975
Okay.

1011
01:02:56.395 --> 01:03:00.175
So you need the code to create a questions and answers page?

1012
01:03:00.715 --> 01:03:01.215
Correct.

1013
01:03:01.595 --> 01:03:03.675
Okay. Would something like And also

1014
01:03:03.995 --> 01:03:05.455
like this work for you? Sorry.

1015
01:03:05.770 --> 01:03:11.470
So it would something like this work where it's they can toggle and you can have a page with lots of questions and answers?

1016
01:03:12.650 --> 01:03:14.750
Yeah. That would be great. And can you insert,

1017
01:03:16.650 --> 01:03:18.830
profile links into those answers?

1018
01:03:19.385 --> 01:03:22.605
Like, at the end of the link, for more information, go to this particular

1019
01:03:22.905 --> 01:03:25.085
divorce professional or this particular

1020
01:03:25.385 --> 01:03:27.065
Let's do it on your site. What's your,

1021
01:03:28.105 --> 01:03:29.805
what's your website name?

1022
01:03:31.385 --> 01:03:33.724
Divorcetownusa.com.

1023
01:03:34.569 --> 01:03:35.069
Alright.

1024
01:03:35.690 --> 01:03:37.630
Let's check out the site.

1025
01:03:38.490 --> 01:03:43.930
And what I'll do is I'll set up a page and a widget, and I'll just set up the structure for you.

1026
01:03:43.930 --> 01:03:49.069
You'll need to go in there and add the questions and answers yourself, but I'll do it in a format that you can repeat.

1027
01:03:50.005 --> 01:03:50.505
Alright.

1028
01:03:50.965 --> 01:03:53.305
That's awesome. So what I'm going And I have

1029
01:03:54.325 --> 01:03:57.065
sorry. Go ahead. We actually have our members submitting

1030
01:03:57.525 --> 01:04:04.105
what they think are their top three most frequently asked questions so that we can kind of categorize these

1031
01:04:05.289 --> 01:04:08.270
for your per like, if you're if you need a realtor,

1032
01:04:08.730 --> 01:04:13.150
what is the top three things a divorcing person asks a realtor? If you're a family law attorney,

1033
01:04:13.770 --> 01:04:16.829
what are the top three things either they should, maybe they should ask?

1034
01:04:18.525 --> 01:04:20.865
Those kinds of things. Okay.

1035
01:04:21.645 --> 01:04:27.425
So what I'm gonna do is, I'm just gonna set this up, and I'm gonna make it really easy for you to identify.

1036
01:04:27.565 --> 01:04:31.349
All you have to do it is code here, but don't get too flustered.

1037
01:04:31.410 --> 01:04:33.990
Let me just make it really easy for you.

1038
01:04:34.609 --> 01:04:36.869
One moment. And then, Jason, just a quick question.

1039
01:04:37.890 --> 01:04:45.750
Why is it that you were able to go to just some random website and copy their code and be pretty confident it's gonna work on billing directories?

1040
01:04:47.375 --> 01:04:53.955
So, the newer billing directory sites over that are over a year old are built on the design platform called Bootstrap.

1041
01:04:54.655 --> 01:04:55.155
And

1042
01:04:55.775 --> 01:05:00.115
there are tons and Bootstrap just means your site's gonna look beautiful out of the box.

1043
01:05:00.810 --> 01:05:06.590
All the code is gonna look good on mobile devices, and all of it all Bootstrap code is compatible on,

1044
01:05:06.970 --> 01:05:12.110
other Bootstrap sites. So there's tons of websites. All I did was Google Bootstrap FAQ,

1045
01:05:12.490 --> 01:05:16.714
and I found, like, this snippet here. And so I I can copying the HTML,

1046
01:05:17.494 --> 01:05:19.835
and then I know that it's gonna look like this

1047
01:05:20.135 --> 01:05:25.355
when I'm done with it. So what I'm doing is I'm creating a widget for you called consumer questions.

1048
01:05:25.575 --> 01:05:29.595
And just to make it easy for you, I'm gonna just add some spaces here

1049
01:05:31.050 --> 01:05:34.270
so that you'll know what where it starts and stops.

1050
01:05:34.810 --> 01:05:41.310
I'll add extra spaces just so you're clear on when things start and stop, where the questions section start and stop.

1051
01:05:41.850 --> 01:05:47.905
And what we're gonna do is I'm going to save this widget to start, and then I'm gonna add a link in one of them for you.

1052
01:05:47.905 --> 01:05:53.205
The next thing we're gonna do is do you have a dedicated page for these consumer questions yet, or can I create one?

1053
01:05:53.505 --> 01:05:56.465
Not yet. Okay. Let me create one for you. I was just gonna

1054
01:05:56.785 --> 01:06:00.840
I was actually working on that while you were talking to the other person. Okay.

1055
01:06:01.320 --> 01:06:06.300
I'm gonna just I'm just gonna call it consumer hyphen FAQ. You can obviously change it.

1056
01:06:06.920 --> 01:06:07.880
And That's fine.

1057
01:06:07.960 --> 01:06:14.300
When you're dealing with a lot of HTML code, the reason I didn't put it into the page, it's just easier to edit it in the widget.

1058
01:06:14.445 --> 01:06:17.585
So I'm gonna do widget equals and then the consumer questions.

1059
01:06:19.245 --> 01:06:19.745
And

1060
01:06:22.125 --> 01:06:24.225
what's the title? I'm just gonna do consumer

1061
01:06:25.085 --> 01:06:25.585
questions

1062
01:06:25.965 --> 01:06:26.705
and then

1063
01:06:30.410 --> 01:06:34.329
whatever. You can put whatever title you want. I'm just gonna put a a nickname here.

1064
01:06:34.329 --> 01:06:38.430
Do you want a sidebar on this page? Maybe a a right sidebar would be nice.

1065
01:06:38.809 --> 01:06:43.675
And we'll just do the post search results on the right. And I'm gonna save the page.

1066
01:06:46.135 --> 01:06:49.915
And let me view the page. I might need to refresh the cache. Nope.

1067
01:06:50.215 --> 01:06:51.835
Here are the questions now.

1068
01:06:52.855 --> 01:06:57.210
Let me Okay. Let me fix this. This first question has, like, a link in it,

1069
01:06:57.690 --> 01:07:00.170
and I need to contain this for you.

1070
01:07:00.170 --> 01:07:04.109
Let me just do a little doing some coding for you here, but I like doing that sometimes.

1071
01:07:04.730 --> 01:07:06.030
So give me one moment.

1072
01:07:10.490 --> 01:07:10.990
Alright.

1073
01:07:17.585 --> 01:07:20.885
Oh, sorry. I know what I need to get rid of is this.

1074
01:07:26.619 --> 01:07:27.119
K.

1075
01:07:28.460 --> 01:07:30.560
And let me fix this link here.

1076
01:07:33.660 --> 01:07:37.440
And, like, at the end of each one of them, you you said you wanna link, kinda?

1077
01:07:39.075 --> 01:07:45.015
Well, I'm actually thinking rather than linking to a particular professional, we wanna link maybe

1078
01:07:46.275 --> 01:07:48.115
I'm not sure how to do that yet. Okay.

1079
01:07:48.115 --> 01:07:53.335
But I'm thinking about maybe we because I want them to go to that group. I don't necessarily

1080
01:07:54.390 --> 01:07:55.369
I'm not gonna necessarily

1081
01:07:55.829 --> 01:08:00.569
only promote we have multiple family law attorneys. We have multiple realtors. We have multiple

1082
01:08:01.349 --> 01:08:05.210
insurance agents. So I want them to be able to choose from those

1083
01:08:05.670 --> 01:08:06.170
options,

1084
01:08:06.630 --> 01:08:07.690
which one they

1085
01:08:08.069 --> 01:08:10.089
would like to get more information from.

1086
01:08:10.655 --> 01:08:13.875
Okay. So I'm just adding a link at the bottom of all these.

1087
01:08:14.175 --> 01:08:16.675
It just says this is a link to a page, and

1088
01:08:16.975 --> 01:08:20.114
where the href is is where you would put the the link,

1089
01:08:20.575 --> 01:08:23.795
where the hashtag is Okay. To place that. And let me save the changes.

1090
01:08:25.029 --> 01:08:29.290
And, hopefully, I fixed this issue of going all the way to the edge.

1091
01:08:31.429 --> 01:08:33.770
Nope. I'm gonna try it one more time.

1092
01:08:34.149 --> 01:08:37.770
I'm not gonna there we go. So now they're not going all the way to the edge.

1093
01:08:38.425 --> 01:08:38.925
And

1094
01:08:40.024 --> 01:08:43.165
there you go. And you can just have your questions listed here.

1095
01:08:43.785 --> 01:08:45.645
What might be nice is if they were

1096
01:08:46.024 --> 01:08:47.005
instead of

1097
01:08:48.024 --> 01:08:49.385
if they were half each.

1098
01:08:49.385 --> 01:08:53.939
So let me do one more thing for you to make it look nice, and I think you'll be on your way.

1099
01:08:54.899 --> 01:08:57.239
I think we'll do call m d six.

1100
01:08:58.819 --> 01:08:59.719
So with Bootstrap,

1101
01:09:00.660 --> 01:09:02.899
the reason everything lines up, it's it's column based.

1102
01:09:02.899 --> 01:09:06.915
This is a little higher level, and there's 12 columns on a Bootstrap row.

1103
01:09:06.915 --> 01:09:11.814
So when you do when you define that it's gonna be six columns, it means it's gonna be half,

1104
01:09:12.435 --> 01:09:13.095
the width.

1105
01:09:14.274 --> 01:09:15.734
So I think this goes

1106
01:09:17.635 --> 01:09:18.854
should go right here,

1107
01:09:19.795 --> 01:09:21.095
and we'll save that.

1108
01:09:26.069 --> 01:09:27.529
Oh, we need one more refresh.

1109
01:09:32.550 --> 01:09:36.795
Okay. Maybe that wasn't the right thing to do. That kind of jacked it up, but let me undo that.

1110
01:09:36.795 --> 01:09:37.694
We'll keep it

1111
01:09:38.154 --> 01:09:41.774
we'll keep them the way I got it. I'm not gonna get too greedy here with my luck.

1112
01:09:41.835 --> 01:09:46.175
So let me just save the, let me just stick with the question I mean, the

1113
01:09:47.050 --> 01:09:51.450
the link at the end of each one. So they they will have a I put a link here at the end of each one.

1114
01:09:51.450 --> 01:09:52.270
It's in green.

1115
01:09:52.570 --> 01:09:54.430
So we'll just keep Okay. Full width

1116
01:09:55.610 --> 01:09:58.350
for you. And then this is how you have an FAQ page.

1117
01:09:59.795 --> 01:10:09.255
And you can add a paragraph above, like, you know, use the questions below to guide you during your, you know, so and so process, and then they'll these these are your questions, obviously.

1118
01:10:10.755 --> 01:10:12.114
Okay? And then that way,

1119
01:10:13.470 --> 01:10:15.330
as they're searching for a keyword,

1120
01:10:16.670 --> 01:10:17.890
these will pop up?

1121
01:10:18.510 --> 01:10:19.550
They're they're

1122
01:10:20.430 --> 01:10:25.845
or am I going to have to add that section in here? This is just this is just a static page.

1123
01:10:25.925 --> 01:10:31.865
This is just Okay. Content. So there's no searching for this. This is just a regular static page.

1124
01:10:32.005 --> 01:10:33.465
If you wanted to create

1125
01:10:33.845 --> 01:10:34.345
a

1126
01:10:34.725 --> 01:10:35.865
a searchable content,

1127
01:10:36.485 --> 01:10:41.465
what you can do is repurpose, like, one of the article features, like the blog articles features,

1128
01:10:42.270 --> 01:10:46.210
and you can duplicate it and then call that questions,

1129
01:10:47.150 --> 01:10:48.290
or common questions,

1130
01:10:48.670 --> 01:10:56.290
and then the title, and then you can have a title, and you can have the the answer to the question, and that would be an individual post.

1131
01:10:56.295 --> 01:10:58.155
So that's where you would want to repurpose.

1132
01:10:58.775 --> 01:11:02.475
If you wanna make it searchable content, you could repurpose the blog articles

1133
01:11:02.855 --> 01:11:09.335
and then just clone it, call it something else, change the URL, and now you it can be consumer questions.

1134
01:11:09.335 --> 01:11:11.355
And that that can be searchable content.

1135
01:11:13.060 --> 01:11:15.960
Okay. Okay? That's good to know too. Awesome.

1136
01:11:16.340 --> 01:11:22.360
But if you want, just start with the static page, and and you'll be you're ready to go with the consumer questions page.

1137
01:11:23.220 --> 01:11:24.280
Perfect. Alright?

1138
01:11:24.985 --> 01:11:25.545
That's a start.

1139
01:11:25.545 --> 01:11:30.505
That gets it that gets it going because this is something we've been kind of tossing around for a long time.

1140
01:11:30.505 --> 01:11:33.865
So I'd like to have at least something up there. Okay.

1141
01:11:33.865 --> 01:11:42.630
And, again, if even if you didn't wanna use this toggle code, you can just create a new web page and make the question in bold and the answer in regular text without making a widget.

1142
01:11:42.630 --> 01:11:44.650
You just do it in the actual page editor.

1143
01:11:45.190 --> 01:11:47.849
So that's another option too. Alright? Okay.

1144
01:11:48.710 --> 01:11:50.809
Good stuff. Thank you, Marcela, for making

1145
01:11:51.725 --> 01:11:54.865
Alright. Good question there on how to add content to your page.

1146
01:11:56.685 --> 01:12:01.485
And for those of you that joined a little late, we did have a easy contest of the week.

1147
01:12:01.485 --> 01:12:03.505
Let me backtrack on the slides here.

1148
01:12:03.885 --> 01:12:10.650
If you leave a comment on our YouTube channel, just go to brilliantdirectories.com/shoutout,

1149
01:12:10.950 --> 01:12:16.090
and the video below, just write anything, maybe your favorite Brilliant Directories feature,

1150
01:12:16.870 --> 01:12:21.050
what you like about the webinars. Everyone will receive a $50 credit,

1151
01:12:21.635 --> 01:12:26.595
that you can use towards add ons, additional sites, the VIP add ons club, and more.

1152
01:12:26.595 --> 01:12:29.555
So you can go to brilliantdirectories.com/shoutout,

1153
01:12:29.555 --> 01:12:32.615
and we do really appreciate when you guys do that. Thank you.

1154
01:12:33.235 --> 01:12:33.735
Alright.

1155
01:12:34.600 --> 01:12:37.420
Barry, I've unmuted your microphone. Are you with us, Barry?

1156
01:12:38.360 --> 01:12:39.100
I am.

1157
01:12:39.480 --> 01:12:40.940
Where are you calling in from, Barry?

1158
01:12:41.719 --> 01:12:44.940
The UK. Okay. Great. Well, thank you for joining us so late.

1159
01:12:45.400 --> 01:12:47.660
Yeah. My question's about one of the,

1160
01:12:48.280 --> 01:12:50.415
add ons Okay. That you've,

1161
01:12:50.895 --> 01:12:52.514
are the member of the add ons club.

1162
01:12:54.094 --> 01:12:54.994
It's the

1163
01:12:55.614 --> 01:12:56.114
site,

1164
01:12:57.775 --> 01:12:58.594
site map.

1165
01:12:59.054 --> 01:13:02.514
Now I've been in the process of adding content to the website,

1166
01:13:03.090 --> 01:13:04.870
and, obviously, I now want to,

1167
01:13:06.210 --> 01:13:11.430
submit the site map to Google. That bit I'm familiar with, the Google bit.

1168
01:13:12.450 --> 01:13:13.270
But, obviously,

1169
01:13:14.210 --> 01:13:18.470
I wanna make sure that I'm picking up all the members as I add them,

1170
01:13:18.775 --> 01:13:19.515
and, obviously, the,

1171
01:13:21.735 --> 01:13:23.915
landing pages that I've created,

1172
01:13:24.455 --> 01:13:25.515
the static pages.

1173
01:13:27.095 --> 01:13:29.415
You bring up a a good point, actually.

1174
01:13:29.415 --> 01:13:33.515
And I think we just talked about this, and I'm I'm gonna have to get back to you on this one.

1175
01:13:34.100 --> 01:13:36.120
So the site map generator is awesome.

1176
01:13:36.180 --> 01:13:40.360
It will build out all the pages for your members and your search results pages.

1177
01:13:40.900 --> 01:13:41.780
I think there was

1178
01:13:42.500 --> 01:13:46.840
the one thing it was missing was the static landing pages besides the homepage.

1179
01:13:49.245 --> 01:13:50.705
Pat, do you offhand,

1180
01:13:51.165 --> 01:13:52.765
I would have to get back to you, Barry.

1181
01:13:52.765 --> 01:14:00.785
I'm pretty sure it does not include the static pages, which is an update we wanna push, because someone did mention that to us a little, earlier.

1182
01:14:01.980 --> 01:14:04.640
Pat, do you know if the site map generator includes

1183
01:14:05.020 --> 01:14:07.680
static web pages like the one we just made for Marcela?

1184
01:14:09.180 --> 01:14:12.960
Yes. It does. To my knowledge, it does include the static pages.

1185
01:14:13.295 --> 01:14:17.695
Okay. I okay. I'm thinking it doesn't. So I think we're fifty fifty.

1186
01:14:17.695 --> 01:14:21.235
I'll I'll take I think Pat might know a little bit more than me on that, but,

1187
01:14:21.775 --> 01:14:26.594
maybe we can get back to you in the next, webinar, Barry. Or you can ask the question in the,

1188
01:14:26.910 --> 01:14:29.730
the LinkedIn group, and we can respond to you there

1189
01:14:30.350 --> 01:14:34.929
after the webinar. Part I was the other part I was gonna ask relating to the same

1190
01:14:35.630 --> 01:14:39.810
plug in, if you like. Because the website is gonna be constantly updated,

1191
01:14:40.350 --> 01:14:42.130
is there a way of,

1192
01:14:43.725 --> 01:14:44.225
scheduling

1193
01:14:44.765 --> 01:14:45.265
the

1194
01:14:45.645 --> 01:14:48.844
XML to be updated on a regular basis within the

1195
01:14:50.364 --> 01:14:54.705
I believe that the priority is it it does do that. It does

1196
01:14:55.680 --> 01:15:01.060
update it. Let let me can we go to your site and actually Yeah. Check out the what's your site?

1197
01:15:02.320 --> 01:15:05.380
Go to localphotographersvideographers.com.

1198
01:15:05.440 --> 01:15:05.940
Okay.

1199
01:15:07.920 --> 01:15:12.745
Give me one moment. Done a bit of work on this one in the past. So it's go

1200
01:15:13.285 --> 01:15:13.785
to

1201
01:15:14.325 --> 01:15:15.145
local. Photographers.

1202
01:15:15.925 --> 01:15:16.425
Okay.

1203
01:15:16.965 --> 01:15:17.465
Photographer,

1204
01:15:18.165 --> 01:15:18.905
you know,

1205
01:15:20.645 --> 01:15:21.145
videographers.

1206
01:15:21.525 --> 01:15:28.170
The last the last entry of the site map generator clearly shows that it's it's generating for for static pages as well,

1207
01:15:28.710 --> 01:15:29.210
Jason.

1208
01:15:29.510 --> 01:15:34.170
Awesome. Okay. So, yeah, those of you that have the add on, you'll see it here under your toolbox

1209
01:15:34.550 --> 01:15:35.690
site map generator.

1210
01:15:36.724 --> 01:15:39.784
And there are some advanced controls here.

1211
01:15:41.764 --> 01:15:47.945
So I guess you can manually choose to update your site map if there was something important that you wanted to, to push.

1212
01:15:48.820 --> 01:15:53.560
Let's just to the bottom, Jason, and you'll see the the static pages one as well, I believe, here.

1213
01:15:53.860 --> 01:15:54.760
Static pages.

1214
01:15:55.219 --> 01:15:55.719
Perfect.

1215
01:15:56.020 --> 01:16:00.915
So I guess you can bulk update this yourself if there's something very pressing you wanna add to your site map.

1216
01:16:00.995 --> 01:16:04.835
The sitemap is just helpful for notifying Google of any new pages on your site.

1217
01:16:04.835 --> 01:16:08.295
They'll eventually find them, but this kind of helps expedite that.

1218
01:16:09.395 --> 01:16:10.695
I am not seeing

1219
01:16:11.955 --> 01:16:16.455
a schedule. I know that it does update it periodically. I'm I'm not,

1220
01:16:17.420 --> 01:16:20.480
off the top of my head knowing what that schedule is,

1221
01:16:20.940 --> 01:16:22.400
but it does update automatically.

1222
01:16:22.540 --> 01:16:27.360
And as well, Barry, you can come here if there's something pressing that you wanna make sure Google captures,

1223
01:16:27.739 --> 01:16:30.000
you can update your site map as well here.

1224
01:16:30.755 --> 01:16:32.034
Yeah. It would be,

1225
01:16:32.514 --> 01:16:34.054
I just as a suggestion

1226
01:16:34.435 --> 01:16:38.435
then, when it looks at updating, it might be a good idea to put a,

1227
01:16:39.235 --> 01:16:40.775
because as members join,

1228
01:16:41.474 --> 01:16:43.140
it would add them to it.

1229
01:16:43.860 --> 01:16:44.360
Right.

1230
01:16:45.140 --> 01:16:50.120
On a weekly basis. On a week I I do believe it is weekly off the top of my head.

1231
01:16:50.660 --> 01:16:55.800
But, again, if you wanna ask that question in the LinkedIn group, I think that would be good general knowledge,

1232
01:16:56.115 --> 01:17:01.895
for even myself to have because I'm not a % on what the what the schedule is for updating the site map automatically.

1233
01:17:02.835 --> 01:17:03.335
Yep.

1234
01:17:04.195 --> 01:17:05.715
Alright. Thank you for bearing. Yep.

1235
01:17:05.715 --> 01:17:10.855
Please ask that question in the LinkedIn group, and and we'll be sure to answer that so so everyone's on the same page with that.

1236
01:17:11.210 --> 01:17:15.050
Yeah. I'm a member of the LinkedIn group. Yep. Thanks ever so much. Thank you. Very good question.

1237
01:17:15.050 --> 01:17:24.810
I think, once we get the answer to that question, we should add it also to the, to the page that talks about the Google Sitemap generator because that's good, general knowledge to know about it.

1238
01:17:24.810 --> 01:17:25.974
So thank you, Barry,

1239
01:17:26.355 --> 01:17:27.255
for that suggestion.

1240
01:17:29.155 --> 01:17:29.974
And Martin.

1241
01:17:30.755 --> 01:17:34.054
Martin, I'm trying to unmute your mic. How you doing, Martin?

1242
01:17:34.355 --> 01:17:36.914
Okay. For the, orthopedicsurgeonstoday.com

1243
01:17:36.914 --> 01:17:39.655
website, you you kinda touched on this earlier,

1244
01:17:40.750 --> 01:17:44.130
and you guys said you're gonna have a blog on it. But if you try

1245
01:17:44.670 --> 01:17:46.369
doing LinkedIn or you try,

1246
01:17:47.389 --> 01:17:49.810
calling by the phone, you know, doctors are busy.

1247
01:17:50.030 --> 01:17:53.730
The people at doctor's office are busy, so they're gonna tell you send send me something.

1248
01:17:54.255 --> 01:17:56.115
So the question is, what do you send

1249
01:17:57.295 --> 01:18:02.515
them? Gotcha. So so that's a good point. Sometimes when you're trying to reach out to,

1250
01:18:03.775 --> 01:18:07.475
to members to join your site, they're too busy or they're a super professional organization,

1251
01:18:08.975 --> 01:18:12.380
what what you might want is a one pager about your site.

1252
01:18:13.320 --> 01:18:15.260
Pat, can we switch screens?

1253
01:18:15.480 --> 01:18:19.100
And remember that tool that you showed that lets you create, like, infographics?

1254
01:18:21.320 --> 01:18:22.380
Let's see here.

1255
01:18:23.215 --> 01:18:27.475
There are ways for you to create easily create media kits or info packets.

1256
01:18:27.535 --> 01:18:30.115
Sometimes industries need this. More professional industries

1257
01:18:30.655 --> 01:18:32.035
might need more professional

1258
01:18:32.575 --> 01:18:33.075
documentation

1259
01:18:33.695 --> 01:18:34.755
to entice people,

1260
01:18:35.295 --> 01:18:36.035
to join.

1261
01:18:37.055 --> 01:18:38.675
Let me see if I can find

1262
01:18:39.190 --> 01:18:40.010
this here.

1263
01:18:40.389 --> 01:18:42.730
It's canva.com.

1264
01:18:43.989 --> 01:18:44.489
Canva

1265
01:18:44.949 --> 01:18:45.449
Com?

1266
01:18:45.750 --> 01:18:49.929
Canva Com. Alright. So It's amazing. For infographics, especially,

1267
01:18:50.789 --> 01:18:54.645
presentations and so forth, it's very easy and illustrative to to read.

1268
01:18:54.645 --> 01:19:02.500
I'm gonna pass it over to you, Pat, because I know you have an account with them, and you can kinda show us how it works briefly.

1269
01:19:02.500 --> 01:19:08.610
Is that okay? Sure thing. Alright. Let me One second. Let me, log in here. Alright. There we go.

1270
01:19:08.850 --> 01:19:13.590
Oh, speaking of I'm ready to go. Before we go, Cher, if you notice on Canvas website,

1271
01:19:14.290 --> 01:19:16.949
you can log in with Facebook or Google.

1272
01:19:17.570 --> 01:19:18.070
And,

1273
01:19:18.449 --> 01:19:22.844
just so everyone knows, we do have the add on. I think it's it's ready to release.

1274
01:19:22.844 --> 01:19:25.264
It's just going through the documentation process.

1275
01:19:25.965 --> 01:19:31.585
We also have the one click social login add on, which will allow people to

1276
01:19:32.605 --> 01:19:34.545
register on your site using

1277
01:19:35.010 --> 01:19:38.770
Facebook or Google, just like you're seeing here on canva.com. So really cool.

1278
01:19:38.770 --> 01:19:41.730
Speaking of speaking of the add ons, you mentioned before,

1279
01:19:42.210 --> 01:19:46.070
in order if you have some inactive add ons when you have the the package,

1280
01:19:47.090 --> 01:19:50.230
how do you contact customer service to get them turned on?

1281
01:19:50.425 --> 01:19:53.465
So you can email addons@brilliantdirectories.com.

1282
01:19:53.465 --> 01:19:58.525
And if you're supposed to have an add on and it's not activated or or you want an add on deactivated,

1283
01:19:59.065 --> 01:20:02.105
just email addons@brilliantdirectories.com.

1284
01:20:02.265 --> 01:20:05.130
No hyphen, no dashes, just add ons, one word.

1285
01:20:07.210 --> 01:20:10.350
So I'm on canva dot com. I just clicked on the infographic,

1286
01:20:12.010 --> 01:20:16.510
one in particular, and these have a lot of different layouts that you can choose from.

1287
01:20:16.969 --> 01:20:19.389
Some of them have numbers. Some of them have research.

1288
01:20:19.515 --> 01:20:23.535
It it's endless, endless, endless op options in terms of the infographics

1289
01:20:24.075 --> 01:20:27.935
that you can use. It's just a matter of finding one you like. So for example,

1290
01:20:28.315 --> 01:20:31.295
and and I know it's not maybe the most honest,

1291
01:20:32.075 --> 01:20:37.520
approach to take, But I like to find one that has numbers on it, and I just repurpose them for whatever

1292
01:20:37.900 --> 01:20:41.980
data and statistics I want to basically tell the doctors. Like, hey.

1293
01:20:41.980 --> 01:20:45.600
People that have signed up for us have seen an increase of this much percentage.

1294
01:20:45.820 --> 01:20:47.920
We're able to generate this many leads.

1295
01:20:48.165 --> 01:20:53.285
So you just repurpose a preexisting infographic for your particular niche, in industry.

1296
01:20:53.285 --> 01:20:55.145
The nice thing is you don't have to pay anybody,

1297
01:20:55.685 --> 01:21:01.860
to do anything, and it's really easy to just double click and and to just write your own custom content on top of this.

1298
01:21:02.420 --> 01:21:05.400
I'm not necessarily I'm not very good with Photoshop.

1299
01:21:05.860 --> 01:21:10.360
I'm not very good with, with with creating my own designs, but I am able

1300
01:21:10.980 --> 01:21:12.119
to use a preexisting

1301
01:21:12.420 --> 01:21:12.920
design

1302
01:21:13.540 --> 01:21:18.435
and then just, leverage what they have, already done and use it for my own.

1303
01:21:18.435 --> 01:21:22.935
So here's a nice one, the new lawyers. This one looks very, professional and corporate.

1304
01:21:23.475 --> 01:21:25.975
Perhaps you use it for, for orthopedics,

1305
01:21:26.755 --> 01:21:27.415
for example.

1306
01:21:27.820 --> 01:21:32.320
And you're able to just put put some statistics and leverage the words that are here,

1307
01:21:33.100 --> 01:21:37.260
for your particular site. So, yeah, I find that very helpful. I think I could zoom in here.

1308
01:21:37.260 --> 01:21:42.480
I think one thing important is if you're gonna if you're gonna use something like this is make sure you have

1309
01:21:42.895 --> 01:21:45.074
a phone number or a website URL,

1310
01:21:45.695 --> 01:21:48.594
some kind of call to action. So if they look at this infographic,

1311
01:21:49.534 --> 01:21:52.275
you you can direct them what they need to do next.

1312
01:21:54.014 --> 01:21:58.310
But but, yeah, sometimes, you know, you need to create these types of of,

1313
01:21:58.870 --> 01:22:04.250
assets, we'll call them, marketing assets, to help penetrate the industry that you're trying to get,

1314
01:22:04.710 --> 01:22:05.610
get their attention.

1315
01:22:06.790 --> 01:22:09.850
Correct. And you also have these professional documents.

1316
01:22:10.245 --> 01:22:12.985
So they could be, they could be, letterheads,

1317
01:22:13.765 --> 01:22:14.565
and so forth.

1318
01:22:14.565 --> 01:22:19.305
So if there's one that you wanna give that's a little more professional, you can always do that as well.

1319
01:22:19.765 --> 01:22:20.585
There's marketing,

1320
01:22:20.965 --> 01:22:25.310
materials as well. So this this website does a great job at giving you different layouts.

1321
01:22:25.550 --> 01:22:27.650
You can go find the right one that's for you,

1322
01:22:28.270 --> 01:22:32.690
choosing leather heads. As you'll see, you have you may wanna make it a little bit more formal,

1323
01:22:33.550 --> 01:22:38.545
so that you can out those maybe with something you like. Kinda like the Vistaprint for, letters.

1324
01:22:38.545 --> 01:22:39.045
Right?

1325
01:22:39.665 --> 01:22:42.804
Kind of. Exactly. Exactly. So and it's free.

1326
01:22:43.105 --> 01:22:48.405
I like free. So it's a great tool for the price you pay and, hopefully, I can help you.

1327
01:22:48.590 --> 01:22:52.590
The the file you create, would that be a j p g file then, or would that be Yeah.

1328
01:22:52.590 --> 01:22:54.269
You can you can download it.

1329
01:22:54.670 --> 01:22:56.989
It direct they always recommend you do it as,

1330
01:22:57.869 --> 01:23:02.610
it's a p n g, but you can download it as a JPEG as well.

1331
01:23:03.235 --> 01:23:05.175
Okay. Great. You know, something

1332
01:23:05.555 --> 01:23:09.815
else for your site, Martin. Let me, let me go back there real quick.

1333
01:23:10.915 --> 01:23:14.835
What I what I think people as people can see I'm sorry. It's like I do use this.

1334
01:23:14.835 --> 01:23:19.400
These are for our Facebook posts. Whoops. So these are our these are our actual oh, no.

1335
01:23:19.400 --> 01:23:21.660
You you stopped sharing. Yeah. Okay. Take it

1336
01:23:22.280 --> 01:23:23.580
back, Pat. You got it.

1337
01:23:23.960 --> 01:23:27.239
Alright. So yeah. So we we do use this for our own marketing.

1338
01:23:27.239 --> 01:23:32.304
So this is, again, that magazine, and we just share social media posts. We love it for that.

1339
01:23:32.304 --> 01:23:35.685
This particular layout is for sharing on Instagram and Facebook,

1340
01:23:36.465 --> 01:23:38.565
and it's really cool because you could easily,

1341
01:23:39.985 --> 01:23:42.804
swap out images if that's not the image that you want,

1342
01:23:43.200 --> 01:23:47.280
Upload your own images. If you have images that you want, you can see these are our own images.

1343
01:23:47.280 --> 01:23:48.660
You can put them on there.

1344
01:23:49.120 --> 01:23:52.260
And it's a really cool tool for that for everybody watching the webinar.

1345
01:23:52.320 --> 01:23:57.700
And then your and then your social because I'm not a designer, but I wanna have professional posts on social media.

1346
01:23:57.760 --> 01:24:01.264
So, So again, that's a great tool for this as well. That was it.

1347
01:24:02.525 --> 01:24:05.344
So Martin, what I was what I was gonna say also is,

1348
01:24:06.045 --> 01:24:09.664
for this site, you know, it did start as a directory to find

1349
01:24:10.410 --> 01:24:10.910
orthopedic,

1350
01:24:11.530 --> 01:24:12.030
surgeons.

1351
01:24:12.489 --> 01:24:12.730
Right.

1352
01:24:12.730 --> 01:24:22.750
What what I would recommend is, and we can you can do this very easily, is switching over to our, lead gen theme, which basically what it does is

1353
01:24:24.235 --> 01:24:26.895
it it it puts the form on the homepage so

1354
01:24:27.195 --> 01:24:35.295
consumers can get matched with instead of searching the directory, you're gonna capture the information of the consumer who's looking to find,

1355
01:24:36.075 --> 01:24:36.895
an orthopedic

1356
01:24:37.330 --> 01:24:39.989
surgeon. I recently went to an orthopedic surgeon because,

1357
01:24:40.290 --> 01:24:45.590
I hurt my elbow. I had to go off of the urgent care's recommendations, which I wasn't happy about.

1358
01:24:46.690 --> 01:24:52.469
But if there if there was a site like this, I I would have just went on the Internet and searched find orthopedic surgeon.

1359
01:24:52.745 --> 01:24:55.885
And if I came to a site with the lead gen form

1360
01:24:56.825 --> 01:24:57.545
and it said,

1361
01:24:58.745 --> 01:25:06.125
you know, tell us about your injury or what you're looking for, I would have filled this out and I know I would get matched with, orthopedic surgeons.

1362
01:25:06.185 --> 01:25:06.685
So,

1363
01:25:07.179 --> 01:25:10.719
And for the lead lead gen, that's right out right right through the admin?

1364
01:25:11.500 --> 01:25:14.940
Yeah. If you want, we can quickly just set it up. It takes two seconds. Yeah. Well, yeah.

1365
01:25:14.940 --> 01:25:16.780
Why don't you do it? Okay. Yeah.

1366
01:25:16.780 --> 01:25:22.105
The the other thing too with with orthopedic surgeons is, you know, you gotta take for, like, back surgeons and stuff.

1367
01:25:22.105 --> 01:25:25.965
You it takes months to see them, and you have certain questions like, do they use hardware?

1368
01:25:26.025 --> 01:25:27.725
Do they use, robotic surgery?

1369
01:25:28.025 --> 01:25:33.540
And, you know, if I have a directory that helps do that and helps make it easier for consumers, you know, they might like that.

1370
01:25:35.380 --> 01:25:35.880
Exactly.

1371
01:25:37.380 --> 01:25:42.980
And prices and the type of insurance that they take, would be good. So if if you can one of the,

1372
01:25:43.780 --> 01:25:45.160
if you made their specialties,

1373
01:25:46.100 --> 01:25:46.920
instead of

1374
01:25:47.795 --> 01:25:51.554
the type of like someone could be back or or or feet or whatever.

1375
01:25:51.554 --> 01:25:55.175
I'm not an orthopedic surgeon, but if if if you use the subcategories

1376
01:25:55.475 --> 01:25:58.054
to be the types of insurance that they accept,

1377
01:25:58.514 --> 01:26:00.135
then people can search by

1378
01:26:00.435 --> 01:26:04.120
the type of insurance because that's very important when you're looking for medical services.

1379
01:26:05.860 --> 01:26:08.280
So we'll just say, fill in the form,

1380
01:26:09.300 --> 01:26:10.760
and get connected

1381
01:26:13.140 --> 01:26:13.960
with orthopedic

1382
01:26:15.300 --> 01:26:18.075
sir how do you spell surgeon? I'm sorry. I'm so bad at this.

1383
01:26:19.035 --> 01:26:20.975
There we go. Just copy and paste.

1384
01:26:21.675 --> 01:26:23.695
And we'll get rid of this one, and,

1385
01:26:25.035 --> 01:26:29.615
might just take one second for trial and error on the size of the text.

1386
01:26:31.930 --> 01:26:34.830
And also, what I'm gonna do is change your lead settings.

1387
01:26:38.170 --> 01:26:38.670
And

1388
01:26:40.170 --> 01:26:42.030
one moment. I just wanna make sure.

1389
01:26:42.485 --> 01:26:49.385
With the site, y'all, I'm learn I'm still learning how to use it, but like I said, I have been building my network of orthopedic surgeons on LinkedIn and practice managers.

1390
01:26:49.525 --> 01:26:53.704
But I'm just trying to put it all together, you know, in the near future where I can contact and be confident.

1391
01:26:54.005 --> 01:26:58.264
And like I said, if you get one practice manager, you're liable to get a bunch of orthopedic surgeons.

1392
01:26:58.560 --> 01:26:58.800
You know?

1393
01:26:58.800 --> 01:27:04.260
So like I said, but but but, yeah, as you said before with the consumers too, it's not just about the doctors,

1394
01:27:04.719 --> 01:27:06.020
you know, about, you know,

1395
01:27:06.400 --> 01:27:06.900
the

1396
01:27:07.280 --> 01:27:10.560
audience of your website. It's also about the consumers and the injured people too. So

1397
01:27:11.760 --> 01:27:12.980
Exactly. Like,

1398
01:27:13.405 --> 01:27:18.125
five questions to ask your orthopedic surgeon before, you know, finally choosing one.

1399
01:27:18.125 --> 01:27:21.725
Are are you are you an orthopedic surgeon by any chance? No. I'm not.

1400
01:27:21.725 --> 01:27:29.030
I have I have, some back issues myself, so I'm familiar with orthopedics and orthopedic surgeons, you know, so and also I have a large,

1401
01:27:30.530 --> 01:27:35.170
medical domain of, orthopedics and and, you know, body parts.

1402
01:27:35.170 --> 01:27:37.830
But like I said, I'm not an orthopedic surgeon myself, though.

1403
01:27:38.210 --> 01:27:39.190
Okay. Gotcha.

1404
01:27:39.795 --> 01:27:44.615
So we've we've added the lead lead form here. Let me just make this font size a little smaller.

1405
01:27:47.795 --> 01:27:52.295
So this is just a step in the right direction. There's there's a lot more you can do.

1406
01:27:52.639 --> 01:27:55.219
But if I was a consumer coming to this site now,

1407
01:27:56.159 --> 01:27:59.520
you know, I would I would be more inclined to fill out this form.

1408
01:27:59.520 --> 01:28:03.119
Obviously, you wanna put it's a little dry right now, to be honest. Right.

1409
01:28:03.119 --> 01:28:06.345
But you probably wanna put some confidence builders around the site,

1410
01:28:06.905 --> 01:28:09.485
potentially get I know this is with our logo maker.

1411
01:28:09.625 --> 01:28:13.805
Potentially get a professional logo created, just to add a little more credibility,

1412
01:28:14.505 --> 01:28:15.325
to the site,

1413
01:28:16.345 --> 01:28:17.485
and and things like that.

1414
01:28:18.265 --> 01:28:21.450
To pick search and say it's a logo. Now I don't have to keep that name.

1415
01:28:21.450 --> 01:28:29.770
Even though I have a domain name, I can call something different, like like orthopedic marketing or or whatever I want and just and just keep the domain name and just have a different logo.

1416
01:28:29.770 --> 01:28:30.270
Right?

1417
01:28:30.650 --> 01:28:31.150
Exactly.

1418
01:28:31.610 --> 01:28:35.385
Now here's a whole another angle if you wanna flip the script on your site.

1419
01:28:35.545 --> 01:28:39.644
Forget about the consumer a %. I just I I gotta share this idea.

1420
01:28:40.025 --> 01:28:45.164
What you could do is you could create ortho orthopedic surgeons today could be a b to b

1421
01:28:45.545 --> 01:28:50.900
website where your website provides orthopedic surgeons with how to, like, you know, get

1422
01:28:51.440 --> 01:28:53.840
more have a better orthopedic surgeon business.

1423
01:28:53.840 --> 01:28:57.060
Like, how to because it's all about their practice and promoting their practice.

1424
01:28:57.520 --> 01:28:59.860
Right. Right. That's what I do. I do call it orthopedic

1425
01:29:00.400 --> 01:29:00.900
marketing.

1426
01:29:01.600 --> 01:29:04.500
And also, I was gonna, like I said, use that as a

1427
01:29:05.115 --> 01:29:11.915
entrance into getting them with other Internet marketing services, maybe, like, pay per click or or, SEO or so forth.

1428
01:29:11.915 --> 01:29:23.270
But, you know, have it I don't know if I come in with the directory first or the other services, but as a way for them to build up cert you know, like you said, their Grow their grow their practice, promote their practice,

1429
01:29:23.890 --> 01:29:33.570
how to invest their money for retirement planning, you know, the you know, all sorts of different ways for an orthopedic surgeon to better their own personal lives as well as their practice.

1430
01:29:33.570 --> 01:29:37.785
So that's a whole different angle. I mean, the consumer one getting matched with an orthopedic

1431
01:29:38.245 --> 01:29:39.545
surgeon or reading reviews,

1432
01:29:40.085 --> 01:29:40.565
that's good.

1433
01:29:40.565 --> 01:29:48.085
That's another angle is just load the site with orthopedic surgeons and start getting reviews on them because I'm sure some some people are not happy with their surgeon Yeah.

1434
01:29:48.165 --> 01:29:51.909
And some people are I love the person I went to. I would write a review about them.

1435
01:29:51.909 --> 01:29:56.090
So there's lots of different angles you can go go through, use on this site.

1436
01:29:56.150 --> 01:30:06.545
And then also, Jason, I got a and similar to the recommendation I gave with a with a previous person, but, again, putting yourself in the shoes of the person that's on your website, what would I

1437
01:30:07.005 --> 01:30:08.785
fill? If I had back problems

1438
01:30:09.324 --> 01:30:13.025
and the form didn't say I whenever I see fill the form and get connected,

1439
01:30:13.485 --> 01:30:17.505
I'm always hesitant to fill these forms because I'm like, oh, I'm gonna be sold.

1440
01:30:17.740 --> 01:30:22.960
I'm gonna have to talk to a doctor. I'm gonna talk to a sales rep. This is just to get my email.

1441
01:30:23.100 --> 01:30:27.600
But if there's a service attached to the form, what is the reason you're filling out the form?

1442
01:30:27.740 --> 01:30:29.120
So perhaps it says,

1443
01:30:29.500 --> 01:30:31.600
tell us what back problems you're experiencing,

1444
01:30:32.255 --> 01:30:36.755
and we'll tell you the best procedure to help take away those issues that you're feeling.

1445
01:30:36.895 --> 01:30:40.355
And you ask very specific question. When did the injury occur?

1446
01:30:40.735 --> 01:30:44.755
Where is the pain located? What is your age? Etcetera, etcetera, etcetera.

1447
01:30:45.135 --> 01:30:45.635
Now

1448
01:30:46.150 --> 01:30:48.630
I come to your website. I'm like, oh, wow. Well, yeah.

1449
01:30:48.630 --> 01:30:52.230
Well, yeah, I've been feeling this for two years, and it's in my lower back. Yes.

1450
01:30:52.230 --> 01:30:54.410
I heard it at work. No. I don't have any insurance.

1451
01:30:54.630 --> 01:30:59.430
And I'm gonna submit it because I'm gonna find out, oh, you're gonna tell me what you think.

1452
01:30:59.430 --> 01:31:02.885
You're the expert of the industry. What kind of procedure I should get?

1453
01:31:03.025 --> 01:31:05.525
Really, what that does, it goes into your lead gen.

1454
01:31:05.585 --> 01:31:11.284
Of course, you're gonna have an email go out to the consumer letting me go, thank you so much for filling out the form.

1455
01:31:11.344 --> 01:31:14.324
What we're doing is we're reviewing your your your information,

1456
01:31:15.320 --> 01:31:17.660
and we're gonna find orthopedic specialists

1457
01:31:17.960 --> 01:31:22.860
that are in a position to tell you exactly the procedure they recommend. So now their orthopedic

1458
01:31:23.240 --> 01:31:27.080
doctor is thankful. You've just done the initial work for them.

1459
01:31:27.080 --> 01:31:29.420
You're telling them, here's your patient's information.

1460
01:31:30.205 --> 01:31:32.705
I I have to be careful not to give out medical device,

1461
01:31:33.165 --> 01:31:37.025
but if I refer to orthopedic surgeon, he'd be giving out the advice then. Right?

1462
01:31:37.965 --> 01:31:39.565
Well, that's what the that's what you say.

1463
01:31:39.565 --> 01:31:43.565
You're just telling them, fill out this form, and then you tell them, thank you for the information.

1464
01:31:43.565 --> 01:31:47.969
We're gonna connect you to the surgeons, and they're gonna tell you what the procedure should be.

1465
01:31:47.969 --> 01:31:52.949
But the conversion rates are gonna drastically increase because your the me, the the consumer,

1466
01:31:53.570 --> 01:31:58.610
I'm now vested in filling out this form because I want what? I want to cure my pain.

1467
01:31:58.610 --> 01:32:02.695
I wanna cure my issues. You're right now, I feel that there's hope.

1468
01:32:02.755 --> 01:32:13.255
I feel like if I just tell you what my problems are, that somehow I'm gonna get what I need to resolve this issue, I'm much more likely to fill out this form than just to be connected to a surgeon.

1469
01:32:13.474 --> 01:32:18.380
I don't wanna be connected. I want answers. So that's that's an angle I really, really like.

1470
01:32:18.520 --> 01:32:21.660
It could be yeah. I like that. It could be any surgeon too, but it's more specific.

1471
01:32:21.720 --> 01:32:24.860
Like you said, surgeons are kind of vague because there's a lot of different orthopedics.

1472
01:32:25.160 --> 01:32:26.380
So Especially

1473
01:32:27.330 --> 01:32:27.830
Right.

1474
01:32:28.325 --> 01:32:31.925
So, so lots of this is a great site, great domain name, by the way.

1475
01:32:32.485 --> 01:32:37.685
So you have lots of different options here, and and it looks like you have lots of different audiences you can choose to focus on.

1476
01:32:37.685 --> 01:32:39.545
But the key would be to choose

1477
01:32:40.005 --> 01:32:45.580
one or two audiences that you wanna really attract, or the marketplace you're trying to create, the consumers

1478
01:32:46.120 --> 01:32:46.620
and,

1479
01:32:47.240 --> 01:32:52.680
the orthopedic surgeons, or b two b, people who want to sell products and services to orthopedic surgeons.

1480
01:32:52.680 --> 01:32:58.955
So Well, those would be those could be medical device people because because they wanna sell you know, they wanna sell products and service

1481
01:32:59.415 --> 01:33:01.655
to orthopedic surgeons too. You know? So Right.

1482
01:33:01.735 --> 01:33:07.275
Like I said, now now I just have a I was focused on one area, but now it's, like, opening up after your earlier,

1483
01:33:07.735 --> 01:33:10.455
talk when you when you open up about who who your audience is.

1484
01:33:10.455 --> 01:33:12.030
My audience really can be for anybody.

1485
01:33:12.590 --> 01:33:13.090
Absolutely.

1486
01:33:13.469 --> 01:33:16.050
Alright. Thank you for your question, Mark. Great great stuff.

1487
01:33:16.909 --> 01:33:22.030
And, Jason, just to let you know what it's getting, about that time that, that it normally gets to.

1488
01:33:22.030 --> 01:33:24.705
We're gonna have to wrap this puppy up, Alright. Alright.

1489
01:33:24.705 --> 01:33:29.765
Let's take, let's take one more question here. Here's a new name that I haven't seen. Jesse.

1490
01:33:30.225 --> 01:33:31.605
Jesse, are you with us?

1491
01:33:31.905 --> 01:33:35.445
Are you there with us? I'm here. Can you hear me? Hey, Jesse. How are you?

1492
01:33:36.225 --> 01:33:40.005
Good. Good. Is this your first webinar with us? Name looks new to me.

1493
01:33:40.920 --> 01:33:46.280
Yes. This is the the first time. I've only, started my site about six weeks ago. Okay.

1494
01:33:46.280 --> 01:33:49.180
Well, great great that you can join us. What's your question for us today?

1495
01:33:50.680 --> 01:33:55.100
Well, yeah. Just listening to your I'm real new at this. We got a a site that,

1496
01:33:56.304 --> 01:33:56.804
it's

1497
01:33:57.425 --> 01:34:01.184
to find, tour guides for adventures like hiking or,

1498
01:34:01.585 --> 01:34:04.784
you know, climbing or something like that. Love that.

1499
01:34:04.784 --> 01:34:08.804
You know, not necessarily, like, big tourist destinations, but more like your

1500
01:34:09.105 --> 01:34:13.739
your your special guide Like a local shirt. That you'd wanna sign up with. Yeah.

1501
01:34:13.739 --> 01:34:18.219
Basically, something like that. And we're listening to the to the me and my wife are here.

1502
01:34:18.219 --> 01:34:19.100
We're listening to,

1503
01:34:19.580 --> 01:34:22.219
everything that you've gone over tonight. We kinda had an idea.

1504
01:34:22.219 --> 01:34:24.480
You're talking about focusing on the consumer,

1505
01:34:25.505 --> 01:34:27.764
which we really haven't done at all.

1506
01:34:29.264 --> 01:34:33.025
But one of your other videos said, you know, it points out what visitors are looking for.

1507
01:34:33.025 --> 01:34:34.724
They wanna be part of a community

1508
01:34:35.105 --> 01:34:39.364
and, you know, have special insights and special deals, and it kind of just occurred

1509
01:34:40.420 --> 01:34:45.800
almost like the lead gen site. If we were to have a pay you know, one of the pages on the site be,

1510
01:34:47.139 --> 01:34:50.519
you know, be a private page that only the the

1511
01:34:50.900 --> 01:34:55.719
the visitors to the site that that sign up and, you know, give their email have access to.

1512
01:34:55.895 --> 01:34:59.755
And also our members that are the paying members, because we have,

1513
01:35:00.614 --> 01:35:04.695
you know, two levels that are paying and one that's free, but only the paying members could have access to.

1514
01:35:04.695 --> 01:35:06.074
And it could almost be,

1515
01:35:07.175 --> 01:35:13.280
where they can where they can ask questions, where the where the members could post, you know, little blog posts or picture.

1516
01:35:13.280 --> 01:35:18.180
Basically, you know, advertise themselves, interact with people, and have it be kind of

1517
01:35:18.960 --> 01:35:21.380
a a more interactive and and

1518
01:35:21.680 --> 01:35:24.445
private community that that, you know Yeah.

1519
01:35:24.645 --> 01:35:27.845
People looking for these types of ventures might be interested in in doing.

1520
01:35:27.845 --> 01:35:29.465
And I just wanted to know if you

1521
01:35:29.925 --> 01:35:31.705
ever seen something like that,

1522
01:35:32.325 --> 01:35:35.705
you know, put together or had any suggestions on it.

1523
01:35:36.565 --> 01:35:39.840
Yeah. Do you mind if we take a look at your site real quick? Sure.

1524
01:35:40.780 --> 01:35:41.760
What is it called?

1525
01:35:43.020 --> 01:35:43.420
It's,

1526
01:35:44.060 --> 01:35:46.960
findadventuretours.com.

1527
01:35:48.460 --> 01:35:50.000
Yeah. We're I've been noticing,

1528
01:35:50.620 --> 01:35:51.360
a theme,

1529
01:35:52.225 --> 01:35:58.965
the last few weeks where a lot of people's ideas, especially when they're creating local business directories, they're ultimately creating,

1530
01:36:00.385 --> 01:36:00.885
travel,

1531
01:36:02.545 --> 01:36:07.740
travel sites where people can find information on on traveling. In this case, it's

1532
01:36:08.380 --> 01:36:09.440
adventure tours.

1533
01:36:10.220 --> 01:36:14.080
Patrick actually was an adventure tour guide in a in a past life.

1534
01:36:15.500 --> 01:36:16.000
Right.

1535
01:36:16.780 --> 01:36:19.520
Himself. I was. He was for real.

1536
01:36:20.540 --> 01:36:23.440
So he's very familiar with this. But,

1537
01:36:24.085 --> 01:36:27.145
you know, the consumer here and we go back to the retreats example,

1538
01:36:27.765 --> 01:36:29.545
that we saw earlier in the webinar,

1539
01:36:29.845 --> 01:36:30.345
where

1540
01:36:31.445 --> 01:36:41.860
what you wanna do is give people tips on on things to look out for, how to find the, how to plan for an adventure tour, how to know what level of adventure tour you're ready for.

1541
01:36:42.160 --> 01:36:47.860
Adventure tours for for the family, adventure tours for couples, adventure tours for the individual,

1542
01:36:48.400 --> 01:36:50.340
you know, the lone the lone ranger,

1543
01:36:50.720 --> 01:36:52.100
trying to explore the world.

1544
01:36:53.085 --> 01:36:55.745
So, again, coming back to content creation

1545
01:36:56.365 --> 01:36:58.605
would probably be a good strategy for this.

1546
01:36:58.605 --> 01:37:03.165
It will because it's lifestyle, it will do very well on social media like Facebook Mhmm.

1547
01:37:03.245 --> 01:37:03.905
And Instagram.

1548
01:37:04.650 --> 01:37:08.590
And it's very easy to create, again, those top five, top 10 lists.

1549
01:37:09.290 --> 01:37:11.630
Add the listings yourself into the website,

1550
01:37:12.410 --> 01:37:15.790
then contact the companies, let them know that they've been featured.

1551
01:37:16.010 --> 01:37:18.225
Hopefully, you can get more engagement from them.

1552
01:37:18.305 --> 01:37:22.725
Maybe you can create contests like Patrick Patrick did on SoSami,

1553
01:37:23.665 --> 01:37:31.045
where maybe someone can win an adventure with someone, you know, as as as in exchange for, you know, advertising or something like that.

1554
01:37:32.510 --> 01:37:37.570
So I think I I don't wanna repeat it, but I would say kind of the tips that we gave on the retreat site,

1555
01:37:38.670 --> 01:37:41.490
have a lot of parallels with this type of site as well.

1556
01:37:42.750 --> 01:37:46.145
Mhmm. Yeah. And and and this brings back a lot of memories for me.

1557
01:37:46.145 --> 01:37:49.425
I I often wonder what would I didn't have any marketing insight.

1558
01:37:49.425 --> 01:37:51.605
I was my first business was exactly,

1559
01:37:52.065 --> 01:37:54.485
something similar to that but focused on Costa Rica.

1560
01:37:54.785 --> 01:38:04.590
But if I could go back in time, what I would have done is I would have taken amazing pictures of Costa Rica, and I would have taken people on the journey of,

1561
01:38:05.290 --> 01:38:09.150
traveling in Costa Rica. I would have focused on the activities and the sights and the sounds.

1562
01:38:09.370 --> 01:38:14.985
So I think what what what content would captivate your audience probably more than anything else

1563
01:38:15.304 --> 01:38:21.005
is take me on the journey. Write an article that says there's this trail or there's this cave

1564
01:38:21.625 --> 01:38:26.844
or there's this place that you can go to, and you try to find place that others haven't heard of before.

1565
01:38:27.304 --> 01:38:30.960
And you make sure that you have a call to action. You have you have

1566
01:38:31.520 --> 01:38:35.280
clickbait of sorts. So when you do drive the traffic there and people say, wow.

1567
01:38:35.280 --> 01:38:39.520
This this tour look this hike looks amazing or this other cave looks amazing.

1568
01:38:39.520 --> 01:38:44.580
I absolutely wanna go there. That you have something to offer them in exchange for that email,

1569
01:38:45.045 --> 01:38:50.965
and I think that content would absolutely captivate it. So when I see website blog, I think blah.

1570
01:38:50.965 --> 01:38:54.165
It's very boring. I don't wanna click on that because there's blogs everywhere.

1571
01:38:54.165 --> 01:38:56.265
But if I had it said hidden gems

1572
01:38:57.205 --> 01:38:58.345
or hidden treasures

1573
01:38:59.130 --> 01:39:05.370
or top or top hikes or something like that. Now I'm like, oh, I wanna see what the hidden gems are.

1574
01:39:05.370 --> 01:39:06.730
I wanna know what they think they are.

1575
01:39:06.730 --> 01:39:14.245
And if the whole section is like, here are this whole section is where you're gonna find the places that no one else knows about.

1576
01:39:14.385 --> 01:39:19.365
You can also have two blogs. You can have a blog that's open to the public that you could call,

1577
01:39:20.545 --> 01:39:27.970
hiking trails, and then you can have a community one that you promote on all these pages that's like only the real

1578
01:39:28.430 --> 01:39:29.470
adventure tour,

1579
01:39:30.030 --> 01:39:30.530
aficionados

1580
01:39:31.230 --> 01:39:35.170
want access to this. So if you're if you're really an adventurer,

1581
01:39:35.710 --> 01:39:42.905
then you sign up for our newsletter, it will unlock the real hidden gems, the the places that only insiders know about.

1582
01:39:42.965 --> 01:39:45.125
These are, like, the common touristy spots.

1583
01:39:45.125 --> 01:39:54.565
And if you wanna know the like, the the the hiking trails that I have friends that are really into hiking, and they know specific trails that the regular person wouldn't know about.

1584
01:39:54.565 --> 01:39:59.280
If you want the access to that, then you give us your email. So that's just an idea as well.

1585
01:40:00.460 --> 01:40:07.600
That's kinda what I was thinking is to replace the ask a question section would be, that's like the the the special content page.

1586
01:40:08.545 --> 01:40:20.644
Maybe we could even have, you know, our member guide, you know, if they wanna post a blog, that's where their blog would show up with, like, their secret secret tips or destinations or something like that with still having the

1587
01:40:21.909 --> 01:40:22.409
the,

1588
01:40:22.949 --> 01:40:23.769
the lead generation

1589
01:40:24.070 --> 01:40:25.690
blocks next to it even.

1590
01:40:26.630 --> 01:40:30.570
Or even next level stuff is you would have the blog article.

1591
01:40:30.789 --> 01:40:37.535
You should talk about the trail, and you could have the video section, which could be local guides talking about that particular trail.

1592
01:40:37.675 --> 01:40:40.735
If you wanna hear the tips from a local guide,

1593
01:40:41.435 --> 01:40:46.095
subscribe. And then the the whole video section, you can start getting the guides themselves.

1594
01:40:46.475 --> 01:41:00.500
In exchange for a video, perhaps they get a one year free listing where they talk about specific trails or adventures, and they give tips to the public, but they can only get access to those tips if people, sign up for for for that access.

1595
01:41:01.199 --> 01:41:05.715
For, yeah, for the newsletter and that and the access. Okay. Great. Yeah. I like it.

1596
01:41:05.715 --> 01:41:07.315
And then what I wanted to share one more thing.

1597
01:41:07.315 --> 01:41:11.655
Once you've got the content down that's appealing to the consumers, because I was on this website,

1598
01:41:12.594 --> 01:41:17.495
I'm expecting so we were looking for a last minute cruise or adventure we could go on, ourselves.

1599
01:41:18.130 --> 01:41:20.550
And we found this website, last minute cruises.

1600
01:41:20.930 --> 01:41:25.350
And so you're talking about finding adventures. You know, I was trying to find a cruise.

1601
01:41:25.810 --> 01:41:28.230
And this one would lend itself more to the directory

1602
01:41:28.850 --> 01:41:30.790
aspect. And you can create things

1603
01:41:31.105 --> 01:41:36.085
where, you know, get special offers on and or whatever, some kind of a pop up that captures emails

1604
01:41:36.465 --> 01:41:40.085
of people that want, you know, deals on adventures and things like that.

1605
01:41:41.025 --> 01:41:44.885
And then there's obviously again, this is for the directory side of it, people actually

1606
01:41:45.185 --> 01:41:47.890
looking for them. And there's different destinations.

1607
01:41:49.070 --> 01:41:50.430
You can select a date.

1608
01:41:50.430 --> 01:41:53.870
So again, this would be like an event, or in your case, it doesn't need to be an event.

1609
01:41:53.870 --> 01:41:56.210
It just needs to be, you know, a company

1610
01:41:56.670 --> 01:42:01.085
or a person. And then there's different there's different options here, and then you can search.

1611
01:42:01.545 --> 01:42:02.925
So when you're thinking about,

1612
01:42:04.265 --> 01:42:08.845
the directory part of it, you know, it could be the type of adventure, the location,

1613
01:42:09.305 --> 01:42:14.045
maybe the the time they wanna spend, and and things like that. I just wanted to share that as well.

1614
01:42:14.599 --> 01:42:16.840
Sure. I was gonna actually once I have some,

1615
01:42:17.400 --> 01:42:27.639
the, the top level members are the only ones that can post to events, and I was gonna have a scrolling widget on the front page that just has the, you know, 25 most recent events on there.

1616
01:42:27.639 --> 01:42:28.619
So there's always

1617
01:42:29.000 --> 01:42:29.739
a current,

1618
01:42:30.765 --> 01:42:33.345
you know, a current item that someone can click on.

1619
01:42:33.485 --> 01:42:38.205
And and I would I would recommend one more thing, if I might. One last thing. Sure.

1620
01:42:38.205 --> 01:42:40.385
You have outdoor adventure guides here.

1621
01:42:41.165 --> 01:42:41.665
Again,

1622
01:42:42.060 --> 01:42:43.739
last minute cruises.com.

1623
01:42:43.739 --> 01:42:45.659
The name obviously says exactly what it is.

1624
01:42:45.659 --> 01:42:50.239
You're probably gonna get a good deal on a cruise at the last minute, and you're gonna find,

1625
01:42:50.619 --> 01:42:53.599
you know, with the logo, you can there's a sense of speed.

1626
01:42:53.900 --> 01:42:57.119
In this case, what I would recommend is you need to create

1627
01:42:57.715 --> 01:42:58.775
some kind of

1628
01:42:59.555 --> 01:43:00.055
desire,

1629
01:43:00.594 --> 01:43:05.235
let's let's call it. And just as as an example, you'll probably want to change this.

1630
01:43:05.235 --> 01:43:07.655
So you have outdoor adventure guides.

1631
01:43:07.875 --> 01:43:11.175
Let's give the let's get the give the user just a little bit more.

1632
01:43:13.440 --> 01:43:16.500
Find amazing, and again, you can change it,

1633
01:43:16.960 --> 01:43:17.460
memorable,

1634
01:43:18.560 --> 01:43:19.620
outdoor adventure

1635
01:43:20.160 --> 01:43:21.380
guides. Or

1636
01:43:22.080 --> 01:43:26.340
I guess, in your case, your the guides are the actual people that you're looking for. Right?

1637
01:43:27.200 --> 01:43:27.700
Yeah.

1638
01:43:28.345 --> 01:43:30.605
What but the people are providing an experience.

1639
01:43:30.985 --> 01:43:36.045
Right? Like rock climbing in the Moab, Utah or something like that. Sure.

1640
01:43:36.345 --> 01:43:39.725
So so I think, guys, amazing outdoor adventure.

1641
01:43:40.360 --> 01:43:41.820
Let's say experience. Outdoor

1642
01:43:42.440 --> 01:43:46.860
adventures or something. Yeah. Outdoor adventures. That's fine. We can just end it there.

1643
01:43:47.400 --> 01:43:49.100
So what we've done now is

1644
01:43:50.520 --> 01:43:55.500
now I'm you're getting them a little bit more excited. Let me let me refresh the page here.

1645
01:44:00.105 --> 01:44:02.285
Well, you can get it on two lines and and whatnot.

1646
01:44:02.665 --> 01:44:03.165
But

1647
01:44:03.465 --> 01:44:05.805
you're getting them just a little bit more excited

1648
01:44:06.185 --> 01:44:09.805
about the potential that this website can offer them.

1649
01:44:10.849 --> 01:44:16.070
You can you can decide what you want the descriptive words to be amazing, memorable, unforgettable,

1650
01:44:16.929 --> 01:44:17.429
unique.

1651
01:44:18.929 --> 01:44:29.135
But but that way you're kind of speaking to the imagination of the potential website visitor and getting them excited to use your website, rather than just saying search for outdoor adventures.

1652
01:44:31.995 --> 01:44:34.115
Yeah. Okay. As an example. Can I I like it?

1653
01:44:34.235 --> 01:44:38.570
Let me let me just, so sometimes when this happens, I'll just a teachable moment

1654
01:44:38.949 --> 01:44:44.469
here. If you want this on, like if if this is getting pushed to a line, there is a setting here.

1655
01:44:44.469 --> 01:44:49.670
It's called the the title widths. And again, talking about Bootstrap again, there's 12 columns.

1656
01:44:49.670 --> 01:44:51.530
We're gonna increase this to eight

1657
01:44:51.955 --> 01:44:52.455
columns,

1658
01:44:52.755 --> 01:44:54.055
and that should allot,

1659
01:44:54.915 --> 01:44:58.915
enough space for this to be on two lines rather than three lines, hopefully.

1660
01:44:58.915 --> 01:45:00.295
Let me refresh the page.

1661
01:45:03.810 --> 01:45:07.429
And if it's not, we'll just leave it. There we go. So find amazing and memorable

1662
01:45:07.889 --> 01:45:08.869
outdoor adventures.

1663
01:45:10.449 --> 01:45:10.949
Okay.

1664
01:45:11.489 --> 01:45:14.130
Alright. But I love the site, and I and I love it.

1665
01:45:14.130 --> 01:45:17.489
I've I've actually talked about this idea, with a couple friends in the past.

1666
01:45:17.489 --> 01:45:18.825
We never we never moved on it.

1667
01:45:18.825 --> 01:45:22.425
We were too busy working on the Brilliant Directory software, but I think this is a great,

1668
01:45:23.065 --> 01:45:26.345
a great concept to find local guides that can even local cities.

1669
01:45:26.345 --> 01:45:30.905
If you're going to Toronto for two nights and you want someone to show you around, it doesn't have to be outdoor.

1670
01:45:30.905 --> 01:45:32.025
It could be urban as well.

1671
01:45:32.025 --> 01:45:36.650
So I think this is a I thought I thought of a a possible expansion in the future.

1672
01:45:36.650 --> 01:45:40.490
I I I kind of I kinda came up with this because it's something I wanna do.

1673
01:45:40.490 --> 01:45:42.590
And if you're gonna go to say, you know,

1674
01:45:43.370 --> 01:45:47.630
you know, Tanzania or something on safari, you would wanna be more

1675
01:45:48.235 --> 01:45:51.515
more more out with the people rather than just sitting in the touristy spots.

1676
01:45:51.515 --> 01:45:53.995
You'd actually get to experience the culture a little bit too.

1677
01:45:53.995 --> 01:45:58.395
So you might wanna do some going down that line. Alright. Alright.

1678
01:45:58.395 --> 01:46:01.135
Well, thank you very much, Jesse, for sharing your site with us.

1679
01:46:01.835 --> 01:46:03.570
Alright. Thank you. Appreciate it.

1680
01:46:04.130 --> 01:46:09.889
Alright. Alright. Great sites, that were shown today. Some I think that, Jesse, you said something.

1681
01:46:09.889 --> 01:46:13.590
You know, these webinars aren't just to answer questions. It's to stimulate

1682
01:46:13.969 --> 01:46:14.449
ideas.

1683
01:46:14.449 --> 01:46:23.005
And not only are are we learning, but I hope you guys are learning out there, and and getting new ideas on ways to look at your website business.

1684
01:46:23.005 --> 01:46:28.385
And it might be different from your original idea, but hopefully it can expand the horizons and possibilities

1685
01:46:29.085 --> 01:46:31.265
compared to your original idea.

1686
01:46:31.750 --> 01:46:35.670
So we'll end this webinar Wednesday. We really appreciate you guys joining.

1687
01:46:35.670 --> 01:46:37.210
It's great to be with you here.

1688
01:46:37.510 --> 01:46:41.830
The contest of the week, just leave a YouTube comment. Go to brilliantdirectories.com

1689
01:46:41.830 --> 01:46:45.605
forward slash shout out. We really appreciate it. Everyone's a winner.

1690
01:46:45.605 --> 01:46:48.025
You'll get a $50 credit to your Brilliant Directories

1691
01:46:48.725 --> 01:46:49.225
account,

1692
01:46:50.165 --> 01:46:52.745
and hip hip hooray for Kenny Brooker, the design

1693
01:46:53.045 --> 01:46:54.745
champion, for this week.

1694
01:46:55.445 --> 01:46:55.945
And

1695
01:46:56.730 --> 01:47:00.590
if you have more questions that we weren't able to get to in this webinar,

1696
01:47:01.050 --> 01:47:04.110
please go ahead to the brilliantdirectories.com

1697
01:47:04.650 --> 01:47:08.270
forward slash LinkedIn page and you can join our LinkedIn group.

1698
01:47:08.330 --> 01:47:13.425
You can ask marketing strategy questions there. So if you have any questions about strategy,

1699
01:47:14.125 --> 01:47:18.065
and marketing your directory website, it's a great place to continue

1700
01:47:18.445 --> 01:47:19.105
the conversation.

1701
01:47:19.565 --> 01:47:22.065
Next webinar will be in two weeks.

1702
01:47:22.501 --> 01:47:28.101
So not next week, but it will be, in two Wednesdays from now, and we hope to see you in that webinar as well.

1703
01:47:28.101 --> 01:47:31.721
Thanks for joining us today, guys. Looking forward to it. Thanks a lot, everyone.