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Alright, everyone. Welcome, welcome, welcome to Brilliant Directories webinar Wednesday.

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It is great to be with you today.

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Webinar Wednesday is a great time to get together with the whole Brilliant Directories community, ask questions, learn about what everyone is up to, and more importantly, learn from each other.

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If this is your first webinar, I'm Jason there on the left.

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We are lucky enough to have Gabe with us, one of the support specialists here at Brilliant Directories,

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and also Patrick Bernell from the Customization Experts, one of the top companies making add ons and extensions and plugins for the Brilliant Directories platform.

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So welcome guys, and thanks for joining us. Thanks for having us.

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Hey there everybody. Happy to be here tonight.

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Gabe is our secret ninja behind the scenes. You may not hear a lot from him,

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vocally

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in the webinar, but he will be answering your questions.

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So it's always, we're very lucky when we have Gabe with us, so thank you Gabe.

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The goal of webinar Wednesday is to help each other the best we can.

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If you're researching Brilliant Directories or you have multiple Brilliant Directories websites, there's always things to learn, and there's no doubt that even myself, we have questions come up every now and then.

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All questions are fair game.

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You can ask any questions about your website, how to market it, set it up,

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how to get more members to pay you, how to get free members to sign up,

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search engine optimization.

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Everything is fair game.

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If if we're not able to answer a question, we'll do our best to provide you with a resource that might provide a better answer

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for you. So have your questions ready.

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We're gonna get to them in just a few moments, and hopefully we can get to everyone today.

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Alright. And,

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generally,

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we would plug our LinkedIn marketing group, but,

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based on so much feedback that we received from you guys, we have now switched that to a brand new

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Facebook group. You can join it. You can go to brilliantdirectories.com/facebook.

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That should direct you to our Facebook group page.

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I am amazed at the difference between the Facebook group is is having compared to the LinkedIn group we had.

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The LinkedIn group was nice, but we're getting so much, you know, better engagement.

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Even myself, I'm able to

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kinda get in and and add to the discussions more easily.

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So there's really quality content there. We cover a lot of topics related

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to growing your community, marketing your directory website, and what's great is everyone is pitching in their ideas and helping each other.

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So it's it's a really great place for positive energy.

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And again, if if you're just researching Brilliant Directories, or you have one site or multiple sites, this is a great place to just learn from other directory website owners.

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So I encourage you to join,

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brilliantdirectories.com

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forward / facebook. It should direct you to your first Facebook

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group.

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Just make sure you're already logged into Facebook, and then you could hit the big blue join button on that page.

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Let me just go there real quick.

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So the group looks something like this.

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When you're not joined, you'll have a button right here at the top where it says joined right now, but it's such an amazing group.

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So much positive energy in here. People are sharing their ideas.

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People are asking really great questions.

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That's that's what I think makes the group so great are the questions.

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The quality of the questions and the topics are just so wonderful.

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And we had a contest winner, Mark Pines,

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because we had a brand new Facebook group.

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We were gonna choose one lucky new member out of that Facebook group,

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to win a free power website plan.

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So Mark Pines,

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did join the group, and we've, selected him from there.

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Mark, you can email events@brilliantdirectories.com,

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from your email address on file with your Brilliant Directories account, and we will add that to, the power website to your, Brilliant Directories account.

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Alright. And this week we do have a recommended reading, and this is more of a recommended

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resource. And Pat, I'm gonna pass it over to you. You recommended this.

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Can you tell us a little bit about what HubSpot is, and why they're providing these resources and why they're they're useful?

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Sure thing. HubSpot really made a made for them a name for themselves with inbound marketing,

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in particular. They are a CRM.

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It is a pretty

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phenomenal tool that they've built,

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that is they have a free version,

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and then they do have a $50

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version. It does get in the pricier,

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and after that. But in terms of content, since

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they are the the really the innovators of of pushing inbound marketing,

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they practice with the Preet. That means that they

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an incredible amount

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of high end quality content,

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for the public with the idea being of inbound marketing that you give

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before you ask from your potential customers. So they just give out resources

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that you would normally have to pay for,

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for free.

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And and, of course, the inbound marketing angle of that is they get to to show off that they really are experts in the field, build trust with their customers,

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and and hopefully, eventually, have people sign up using their platforms.

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But if for any directory owner, there's an incredible list of of, of resources that we definitely recommend reading up on.

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Now I'm seeing a lot of different topics here like Google AdWords, you know, PPC kit,

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buyer personas.

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Like, are these applicable

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to people that might have directory website or or lead generating website or membership websites with brilliant directories?

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Absolutely. A lot of these are research based with a lot of data that they've collected.

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So, for example, you may wanna analyze how Instagram is doing for marketing campaigns.

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The, the the,

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buyer personas is definitely applicable

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for all directory owners

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in order to identify who their customers are, to really define them, and to identify whether or not they have a good inbound strategy in order to nurture those potential customers.

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And and at what point would someone want to come here and start how would someone know what to choose as far as all these these resources?

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They're all related to marketing your website.

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How would someone know when to come here and and what to choose?

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Well, I personally subscribe to the blog, so I get notifications.

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I don't necessarily do too much browsing. I like to see, what's what they send to me.

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I would probably look at the buyer personas for those that haven't done it.

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That would probably be a great category. You can see the topics

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on the left hand sidebar. They were available there, so you can browse by topics.

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And and that'd be my recommendation.

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I see here. Topics.

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So you can see what you're kind of if you wanna create calls to action on your website, if you're looking to improve your branding,

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event marketing. I know a lot of people have event driven websites.

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So these are just free resources for anyone.

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Correct.

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I love it. Yeah. There's It's an ocean it's an ocean of free resources.

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Awesome. So you guys can go to hubspot.com.

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I guess it's just forward slash resources,

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and,

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that'll take you to this page, and you guys can enjoy, you know, finding material and just educating yourselves more on, how to market websites in general.

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Thank you, Pat.

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You're welcome.

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Okay. And in the last webinar, we asked

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you guys to email us a link to your website, so that we can showcase your website in this webinar.

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We received

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tons

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of inquiries.

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We saw lots of great websites.

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We have selected a winner for this webinar, but we'd like to carry this for the next webinar

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as well.

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So what you can do even if you did it before, you can submit your website to events@brilliantdirectories.com.

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You'll see exactly in what format we're going to showcase the site and provide,

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some constructive feedback on how to improve the website, and also next week we'll share the website on our Facebook page as well as our Twitter

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page. So you can email your website link to events@brilliantdirectories.com.

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We'll notify you before the webinar to make sure you're in next week's webinar, so that we can actually have a conversation with you about your website, and provide the feedback for you.

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Hey, and the winner of show the showcase winner

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is Emily. She launched her website with Brilliant Directories back in 02/2015.

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It's selectbraces.com.

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And, Emily, I'm gonna go ahead and

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unmute your microphone.

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We have two winners this this webinar, Mark Pines and and Emily here.

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There we go. Okay, Emily. You're unmuted now.

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Hi, Jason. How are you doing?

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I'm doing great. Thanks. Thanks for selecting my site.

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Yeah. You know, we looked at a lot of a lot of sites.

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We thought you'd be a great candidate to kinda review, in the webinar.

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It'd be really beneficial for not only for yourself, but everyone who's who's attended today as well.

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Let's do you mind if we take a look at your website real quick?

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Happy to. Okay. Great. Why don't you tell us a little bit,

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about this website, selectbraces,uh,.com?

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How how long have you had this website online?

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What was your what were your goals when you originally started? Where are you at now?

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Well, I had the idea back in 2014,

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and I had a developer build the site. And it was

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it just wasn't getting any any search traffic, and I really didn't have any background in software or digital marketing.

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And

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I was reaching out to,

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people who had a similar

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target audience, but who had a different product.

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And

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I was fortunate to get a callback from a CEO of a very large company, and he was

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very nice. And he said, I

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am calling you back to tell you that your website,

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and he said stinks, but the other word for that. And he said your URL structure is terrible.

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It's never gonna rank in Google, and you need to somewhat find someone who can build a website

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that will,

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provide the proper URL structure,

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or else your site is going nowhere and no one is gonna wanna partner with you.

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And

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I really appreciated him taking the time to tell me that. I had no idea what that even meant,

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until he explained it to me. And then I went out searching for

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directory software,

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and I found your site. And,

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it's been great. I started out with the classic site, and then shortly thereafter,

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the Bootstrap,

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site came out, and I switched over to that.

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And

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then

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I work with the association, the American Association of Orthodontists

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to,

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help them with their site that isn't that great. I'm currently trying to sell them a new site.

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And,

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I added additional services that we sell. I didn't find that

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selling

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memberships on here was all that successful for orthodontists,

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even though it's low cost.

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So I found some other services that I could sell and

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I use the site to generate leads for that.

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And I have a closed Facebook group that is called Orthodontist

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Reputation Partners.

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And,

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I interact with orthodontist every day on Facebook.

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Fantastic.

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Yeah. That's actually One one I'll tell you.

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One of the things I discovered today, sorry to interrupt, that was kind of exciting,

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and you give a lot of information about

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content. And I found that

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one of the blog articles on selectbraces.com

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is being featured as a rich snippet answer in Google search.

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Fantastic.

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Which article is that? Just out of curiosity.

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It is,

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how did if you and if you just go to Google, it's how to change my Facebook how do I change my Facebook category?

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And if you just Google how do I change my Facebook category to orthodontist?

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My Facebook

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category Category. To orthodontist.

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Mhmm. I think I misspelled that. It's okay.

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And there it is.

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Oh, this is your select braces. Okay. Great. So Yes. Okay.

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So the site is getting mocks of good energy and love from Google.

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Yes. And then okay. And that came as a result of your recommendation

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to write content,

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to answer questions, and to make step by step lists. Fantastic. That's that's really great to hear.

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So Pat Pat and I did a little assessment,

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of your site. And so we had some questions about what your goals were.

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So the some goals could be, like, you want more sign ups,

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you want more leads from consumers.

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In your case, your site is actually and I did this on on our when when I had the interior designer website.

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You're you're not only a searchable website for consumers and families that wanna find orthodontists, but you're actually doing b to b marketing where you're trying to sell the orthodontist

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reputation management, online advertising, building a website for them,

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for their for their professional practice. Correct?

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Yes. Okay.

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So my my question was when Pat when Pat and I were kind of looking at the website,

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you're it's kind of catering to both audiences,

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and we we thought that potentially they could be kind of separated a bit a bit more.

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For example, in the main menu it says pricing. Is that

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pricing to join the site as an orthodontist or are those is that pricing menu for how much procedures

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cost for kids and families.

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So we thought that,

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you have really good content, but just the navigation and the flow could be updated a bit better,

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to kind

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of peep so people know exactly who the website is for and where they should go if they're a consumer or if they're a professional.

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Thank you for that. I actually,

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I watch pretty closely the analytics on the site, and I get a lot of

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hits to that pricing page.

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And I've just recently been giving some thought to the fact that people are probably thinking that's how much do braces cost, for example.

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So we're working on articles for that, but,

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I think that's an excellent point. And I also

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just

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I don't know why it took me so long, but, realized that the blog blog articles and the member articles

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are different. So I'm in the process of separating out

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because I would post

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in the blog by admin blog administrator

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articles that were both relevant for orthodontic marketing and to consumers.

232
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And so now even if I've written an article,

233
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I'm just posting them on my husband's profile,

234
00:15:14.024 --> 00:15:18.425
if they're directed toward consumers, if that makes sense. Yep. That's another thing we saw.

235
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The blog was catering to, like, root canals for children and, like, and then how to, you know, market your orthodontist,

236
00:15:26.200 --> 00:15:27.420
orthodontist practice.

237
00:15:28.120 --> 00:15:31.980
You know, it was it was kind of mix mixing the b to b and the b to c

238
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content. But it sounds like you've got that under control yourself.

239
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Separating them with Working on it. Working on it. Yes.

240
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And I figured out I I thought I was trying to think how to do that, then I realized that it's already built in.

241
00:15:43.975 --> 00:15:45.835
I just hadn't realized the distinction.

242
00:15:46.775 --> 00:15:47.275
Okay.

243
00:15:47.655 --> 00:15:54.000
So is part of your your funnel because your end goal, it sounds like, is to sell the orthodontist on other services.

244
00:15:54.000 --> 00:15:58.100
Is that correct? Not sell them, but offer them services that could help their business.

245
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Yes.

246
00:15:59.760 --> 00:16:03.220
Okay. And then where what's the top funnel? Is it them,

247
00:16:03.920 --> 00:16:05.460
signing up as a free member?

248
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Is that Yes.

249
00:16:08.055 --> 00:16:11.115
Okay. And as the site is ranking higher,

250
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when people Google themselves, they're finding

251
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their

252
00:16:15.415 --> 00:16:17.755
unclaimed listing on select braces.

253
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And so I think that's,

254
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one of the main ways that we're because we're adding content and climbing in the rankings

255
00:16:26.050 --> 00:16:33.410
that when and it's really common for business owners, particularly in medicine and dentistry, to Google themselves to find out how they're doing in search.

256
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So

257
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that's, I think, the main way, and I think that's the main thrust that we're having right now is to

258
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add content to help drive our site up in search. And if you search orthodontist reviews near me,

259
00:16:47.290 --> 00:16:51.150
today, we're number one in Yahoo organic and number one Bing organic.

260
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Amazing.

261
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And

262
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that's really good. That's really great to hear.

263
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Do you think the orthodontists

264
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are more inclined

265
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to sign up when this when they see the site is geared towards,

266
00:17:04.065 --> 00:17:06.565
like, families and and consumers that might need,

267
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their services.

268
00:17:09.105 --> 00:17:11.684
So they they see that the site the site is

269
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is kind of marketing to the consumer, and then the professional says, hey.

270
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This you know, I'm probably gonna,

271
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you know, benefit from joining this this network.

272
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I

273
00:17:22.230 --> 00:17:26.970
that's from the orthodontist I talked to, yes, because their main complaint with the association

274
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that is about $2,000

275
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per year per orthodontist to join

276
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is

277
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it never

278
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shows up in search.

279
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And so,

280
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the fact that they can Google their name and I and find it in the first, you know, one to three pages on Google,

281
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they see value in that, and they know that their their potential patients are gonna find them there.

282
00:17:50.620 --> 00:17:51.120
Okay.

283
00:17:51.980 --> 00:17:57.840
Pat Pat and I had some some recommendations on on kind of some some things you could do on your home page.

284
00:17:58.375 --> 00:18:01.355
Not removing not removing anything, but kind of just reorganizing,

285
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a few things.

286
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And

287
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so would it also help if your site was generating leads that you could then send to the orthodontist

288
00:18:10.135 --> 00:18:14.690
office, and they could, you know Yes. And, I get some leads,

289
00:18:15.309 --> 00:18:16.049
in there.

290
00:18:17.309 --> 00:18:18.690
I had before

291
00:18:19.549 --> 00:18:23.010
I had you install the honeypot upgrade a couple weeks ago,

292
00:18:23.565 --> 00:18:29.585
I had been getting so much spam that I didn't want so I've been manually matching the leads. So,

293
00:18:30.684 --> 00:18:33.184
it would be good. I also think that,

294
00:18:34.205 --> 00:18:37.860
something that would be great is I have certain profiles that have

295
00:18:38.420 --> 00:18:39.400
over a hundred,

296
00:18:40.740 --> 00:18:43.480
visits per year. So they're getting, you know,

297
00:18:43.780 --> 00:18:45.480
you know, more than 10 a month.

298
00:18:45.780 --> 00:18:50.040
And so if there would be a way to be able to have kind of a

299
00:18:50.615 --> 00:18:53.275
a way to pull that information from the dashboard

300
00:18:53.895 --> 00:18:57.515
so that I could target those people also to upgrade,

301
00:18:58.375 --> 00:18:59.275
from the free

302
00:18:59.575 --> 00:19:02.475
just to say that if your listing is more robust,

303
00:19:03.175 --> 00:19:07.490
then you might get even more traffic or something like that. Okay.

304
00:19:07.950 --> 00:19:09.970
So, I think what we can do now,

305
00:19:10.350 --> 00:19:13.010
and this is really good information. It's important that we all

306
00:19:13.310 --> 00:19:20.770
heard that information because she has a certain business model that she's trying to to operate here, which is, eventually providing the orthodontist with

307
00:19:21.235 --> 00:19:25.414
ancillary services beyond their their membership and their listing on her site.

308
00:19:25.794 --> 00:19:32.135
Do you mind if we kind of start reorganizing things like the main menu and and, and just a few things on the homepage?

309
00:19:33.154 --> 00:19:35.735
I would I'd love that. Thank you. Okay.

310
00:19:36.760 --> 00:19:40.220
So, Pat, we were talking about the main menu. And there's,

311
00:19:40.600 --> 00:19:44.620
there's a lot of things like free trial pricing about payment calculator.

312
00:19:45.160 --> 00:19:48.140
So this payment calculator is for the consumers. Right?

313
00:19:48.920 --> 00:19:50.220
It is. And it's

314
00:19:51.005 --> 00:19:54.525
it's sort of under development, so it doesn't look very good. But it works.

315
00:19:54.525 --> 00:19:59.105
But, it there's some more touches that one of the, developers in the marketplace

316
00:19:59.565 --> 00:20:02.545
is working on. Okay. But it is a consumer page.

317
00:20:03.100 --> 00:20:08.379
Okay. And then I noticed also the scan my practice is the same thing as free practice scan here.

318
00:20:08.379 --> 00:20:14.240
Is that correct? Yes. Okay. Could we could we remove the scan my practice from here? Sure. Okay.

319
00:20:14.940 --> 00:20:16.320
I think that's a good idea.

320
00:20:16.845 --> 00:20:18.544
I wouldn't have thought of that.

321
00:20:19.165 --> 00:20:19.645
Okay.

322
00:20:19.645 --> 00:20:25.745
So what we're gonna do is is and then probably the the the people who are watching this, they can kinda see that

323
00:20:26.125 --> 00:20:28.544
it's a it's just a little confusing where

324
00:20:28.940 --> 00:20:33.200
a professional would click and where, a consumer would click. So let's edit the main menu.

325
00:20:36.940 --> 00:20:38.320
And I'm gonna remove

326
00:20:38.700 --> 00:20:44.400
scan my practice. And also these ones that are linking out, you can have them open in a new tab.

327
00:20:44.914 --> 00:20:46.595
So, I noticed Oh, okay. Yeah.

328
00:20:46.595 --> 00:20:51.414
I noticed some of the links in the main menu are taking people to other websites besides your own.

329
00:20:51.794 --> 00:20:53.174
I'm gonna add back

330
00:20:53.794 --> 00:20:54.855
the home link.

331
00:20:56.195 --> 00:20:58.695
Okay. It's more of a comfort thing for people.

332
00:21:02.570 --> 00:21:04.830
And rather than ask an orthodontist,

333
00:21:06.169 --> 00:21:07.150
could that be

334
00:21:08.650 --> 00:21:12.669
like matching like matching service or or something like that? Like,

335
00:21:15.215 --> 00:21:16.835
free orthodontist finder,

336
00:21:17.375 --> 00:21:19.615
something like that? And and, basically I would

337
00:21:21.855 --> 00:21:22.835
I was thinking

338
00:21:23.215 --> 00:21:27.075
because a lot of when I do searches on Google,

339
00:21:27.460 --> 00:21:35.240
it'll say related searches at the bottom of the page, and it's all kinds of questions that people have about braces and Invisalign.

340
00:21:36.260 --> 00:21:37.000
And so

341
00:21:37.700 --> 00:21:40.100
I wanted to have it as not a matching

342
00:21:41.125 --> 00:21:46.645
Okay. Page as the if that makes sense. Yeah. It does. So that one would yeah. I do. I but I do,

343
00:21:47.285 --> 00:21:48.345
think that adding,

344
00:21:50.485 --> 00:21:52.505
what you're saying is add

345
00:21:53.110 --> 00:21:57.850
or create a page from a contact form that would be something that would say,

346
00:21:58.630 --> 00:22:02.330
orthodontic matching free orthodontic matching service or something like that.

347
00:22:03.510 --> 00:22:08.294
Exactly. Exactly. We'll come back to that. Can I also remove the the pricing from here?

348
00:22:08.294 --> 00:22:12.075
Because it it's it's also here in the top. So it's a little bit redundant.

349
00:22:12.294 --> 00:22:14.715
I just wanna get away get rid of some of the redundancies

350
00:22:15.095 --> 00:22:15.595
here.

351
00:22:15.895 --> 00:22:16.215
Okay.

352
00:22:16.215 --> 00:22:26.630
And it'll Emily, while he does that, do you mind if I install something on my end that would allow you to see all the page views in the dashboard so you could target those orthodontists as well, just like you were asking?

353
00:22:26.690 --> 00:22:28.790
That would be great. Thank you. Alright. Great.

354
00:22:28.850 --> 00:22:31.910
So what is this free trial exactly that you have here?

355
00:22:33.250 --> 00:22:35.830
It's a free trial to orthodontists

356
00:22:36.210 --> 00:22:39.615
to try the reputation management software. Okay. So this is,

357
00:22:40.335 --> 00:22:44.035
again, what some of the non consumer. It's for the orthodontist. Okay.

358
00:22:44.335 --> 00:22:47.315
So this is rep then you have it here, reputation management.

359
00:22:47.695 --> 00:22:51.135
So you have two links for the reputation management. And then

360
00:22:52.570 --> 00:22:55.710
We could move that free trial under resources for orthodontists.

361
00:22:56.090 --> 00:22:56.590
Okay.

362
00:22:58.250 --> 00:23:02.350
Let's then let's say let's we'll call it this reputation management free trial.

363
00:23:02.970 --> 00:23:05.630
Is that Okay. So it's clear what the Sure.

364
00:23:05.905 --> 00:23:08.805
I thought it was a free trial for membership on on your site.

365
00:23:09.505 --> 00:23:10.325
Oh, okay.

366
00:23:12.545 --> 00:23:15.765
So I'm just gonna because it's in a drop down, I'll I'll just oops.

367
00:23:17.425 --> 00:23:18.245
I'll just keep

368
00:23:18.649 --> 00:23:22.929
them next to each other. And I'm I would I would recommend for you to Oh, that's a good idea.

369
00:23:23.130 --> 00:23:25.370
To kinda maybe maybe get rid of one.

370
00:23:25.370 --> 00:23:28.649
And maybe when you talk about the reputation management here excuse me.

371
00:23:28.649 --> 00:23:30.429
And then link to the free trial.

372
00:23:30.745 --> 00:23:39.645
So right when they learn about reputation management, you could say, why don't you try a free trial now that you've sold them on on a magical page that tells them why it's important,

373
00:23:40.505 --> 00:23:43.385
and so on. So that way you don't need two reputation managements.

374
00:23:43.385 --> 00:23:47.050
But for now, I'll just keep it there. And let's see. Okay. Thank you.

375
00:23:49.990 --> 00:23:52.330
And let's go to the about page.

376
00:23:53.510 --> 00:23:55.670
Okay. Now the moment wanted to say on,

377
00:23:56.230 --> 00:24:03.865
about this page that I commented in Facebook that I was having trouble wrapping the text, and I noticed someone from the system went in there and fixed that for me.

378
00:24:03.865 --> 00:24:07.865
So whoever did that, I wanted to say thank you. Yeah. I I I got that for you.

379
00:24:08.585 --> 00:24:10.205
I did that one for you. So

380
00:24:11.600 --> 00:24:14.660
asking ortho resources for the so payment calculator,

381
00:24:15.440 --> 00:24:16.820
and then about. So

382
00:24:17.440 --> 00:24:18.580
as as a consumer,

383
00:24:20.720 --> 00:24:22.260
I still need to get

384
00:24:22.560 --> 00:24:25.540
I want I I'm coming to this website. I wanna find orthodontists.

385
00:24:26.240 --> 00:24:27.140
Right? So,

386
00:24:28.255 --> 00:24:30.915
I would I would have here a link to the directory,

387
00:24:32.335 --> 00:24:36.595
and let me do a couple of things. I would link to your just your general search results page, or

388
00:24:36.895 --> 00:24:38.515
what you could do is,

389
00:24:39.455 --> 00:24:42.035
link to I think we have, like, a locations page

390
00:24:42.740 --> 00:24:45.880
that just goes by state, which would be nice for orthodontists.

391
00:24:46.100 --> 00:24:49.380
Now it doesn't look like you have that. I think I changed that to state directory.

392
00:24:49.380 --> 00:24:52.920
It's if it's in the it's in the footer if you wanna go down there. It's browse by

393
00:24:54.260 --> 00:24:56.280
browse orthodontist by location.

394
00:24:59.115 --> 00:24:59.615
Okay.

395
00:25:02.955 --> 00:25:03.855
Right. So

396
00:25:04.634 --> 00:25:06.575
so you could do, like, orthodontist

397
00:25:06.875 --> 00:25:08.095
by locate find,

398
00:25:08.475 --> 00:25:09.375
you know, orthodontist

399
00:25:09.755 --> 00:25:11.134
in the menu here. Okay.

400
00:25:11.480 --> 00:25:16.040
And we can That's a great idea. We can link to this page or we can link to the search results.

401
00:25:16.040 --> 00:25:20.860
It's but as long as it's going somewhere where somebody can start conducting a search for orthodontist.

402
00:25:22.600 --> 00:25:23.960
Okay. And one of the,

403
00:25:25.000 --> 00:25:31.565
ways just for anyone listening that I decided how to change that to state directory is when I search

404
00:25:32.185 --> 00:25:37.545
for keywords that I'm trying to rank for, sites like Healthgrades come up and Yelp.

405
00:25:37.545 --> 00:25:40.525
And so I kind of look at what they have.

406
00:25:40.850 --> 00:25:42.310
And so one of

407
00:25:42.690 --> 00:25:45.590
the things that Healthgrades, which is a huge for medical,

408
00:25:45.970 --> 00:25:50.470
had was state directory of orthodontists or state directory of, you know, physicians.

409
00:25:50.530 --> 00:25:52.710
So that's why I changed that.

410
00:25:53.010 --> 00:25:53.410
Gotcha.

411
00:25:53.410 --> 00:25:59.815
So just for just for the main menu, because just more for the user experience, a little less for SEO, we'll just keep it as orthodontist

412
00:26:00.115 --> 00:26:00.615
directory.

413
00:26:01.235 --> 00:26:05.414
Okay. And what you can do, you can add a meta title here. So what did you say? State

414
00:26:05.955 --> 00:26:06.455
ortho?

415
00:26:06.870 --> 00:26:07.370
Directory.

416
00:26:07.750 --> 00:26:10.170
State directory. State directory of orthodontists.

417
00:26:11.990 --> 00:26:15.590
So this will help a little bit with SEO, and I'll show you what this what this does,

418
00:26:16.150 --> 00:26:18.650
state directory. So let's save the changes here.

419
00:26:18.790 --> 00:26:22.090
And what I would also do, Emily, is I would move your about

420
00:26:22.575 --> 00:26:26.115
up here to the contact us and login because it's not a main navigation.

421
00:26:26.174 --> 00:26:31.315
It's more it's something that should be in the footer or in the what we call the mini nav up here.

422
00:26:32.095 --> 00:26:32.595
Okay.

423
00:26:32.975 --> 00:26:37.640
And I would just say, you know, yeah, about, contact us, login. That's usually

424
00:26:37.940 --> 00:26:39.080
usually where people would,

425
00:26:41.460 --> 00:26:45.560
look to look for those types of things. So let me remove the about from here,

426
00:26:48.020 --> 00:26:50.040
and let's edit your mini nav,

427
00:26:50.605 --> 00:26:52.144
and we'll add a new link

428
00:26:53.404 --> 00:26:54.465
for about.

429
00:26:57.965 --> 00:26:59.085
And we'll put that,

430
00:26:59.565 --> 00:27:01.505
just before the contact us.

431
00:27:06.050 --> 00:27:08.150
And let's see what this looks like.

432
00:27:10.050 --> 00:27:11.270
Oh, that looks great.

433
00:27:11.490 --> 00:27:17.250
So now also before I don't know if this page you had, you know, some of them were single line and double line.

434
00:27:17.250 --> 00:27:22.044
So Mhmm. You you know, the system will do its best to make the text look good, but at some point,

435
00:27:22.345 --> 00:27:26.605
you know, you gotta put the right amount of characters for it to to to work well.

436
00:27:26.985 --> 00:27:27.945
Now I can do,

437
00:27:28.505 --> 00:27:31.085
another a trick that I like to do here

438
00:27:31.705 --> 00:27:33.965
just to add a little color to the main menu,

439
00:27:34.399 --> 00:27:36.500
and then we'll we'll move on from the main menu.

440
00:27:37.120 --> 00:27:40.639
You can do this. You can edit like a a special link that you wanna highlight.

441
00:27:40.639 --> 00:27:42.179
And if you do like BTN,

442
00:27:43.519 --> 00:27:44.019
success,

443
00:27:45.200 --> 00:27:48.465
and also make it bold here, There'll be a replay here, guys.

444
00:27:48.465 --> 00:27:50.725
So if you don't know what I'm doing, don't worry about it.

445
00:27:51.585 --> 00:27:54.885
Let's see if that color works well. We can try a few different colors.

446
00:27:55.825 --> 00:27:58.785
So it it makes one of the links orange. Oh, nice.

447
00:27:58.785 --> 00:28:02.270
So it just brings a little bit more attention to what is most important.

448
00:28:02.410 --> 00:28:07.610
It could be that you want to send them to the page where they, you know, gen where where it generates a lead for you.

449
00:28:07.610 --> 00:28:09.950
But in in your case, you're using ask an orthodontist.

450
00:28:12.570 --> 00:28:16.830
So and then resources for orthodontist. This kind of makes sense here now.

451
00:28:17.485 --> 00:28:21.105
You know, if I was a consumer, I would know that this is not for me.

452
00:28:22.125 --> 00:28:26.065
And then the payment calculator that I know that that's for a consumer as well.

453
00:28:26.445 --> 00:28:35.040
And with that being said, Jason, I would probably make the payment calculator go before resources for so that everything for the consumer driven content is together.

454
00:28:35.340 --> 00:28:40.160
And now the resources for us to not really make sense at the end of that main menu, and the consumers

455
00:28:40.540 --> 00:28:44.560
are not gonna get confused, and they're very unlikely to even check what's available there.

456
00:28:44.945 --> 00:28:47.765
Right. Oh, thank you. That is makes perfect sense.

457
00:28:48.305 --> 00:28:53.845
Perfect. So we can go more into, like, you know, not not showcasing membership levels and just,

458
00:28:54.865 --> 00:28:55.845
having orthodontist

459
00:28:56.385 --> 00:28:58.165
request to be added to the site.

460
00:28:58.500 --> 00:29:01.880
But just because we're talking about just navigation flow for now,

461
00:29:02.340 --> 00:29:05.940
I think we can go to the next step. And it's a it's a big one if you wanna do it.

462
00:29:05.940 --> 00:29:08.600
It would be to replace this location field

463
00:29:09.060 --> 00:29:12.600
with your with the get matched lead form on the homepage.

464
00:29:13.695 --> 00:29:15.955
Let me show you what that would look like. Okay.

465
00:29:18.255 --> 00:29:20.034
So we can choose the right

466
00:29:20.895 --> 00:29:21.395
verbiage.

467
00:29:22.255 --> 00:29:25.075
You know, it doesn't have to be get instant quotes from professionals.

468
00:29:25.215 --> 00:29:29.430
It says, like, you know, get matched with up to three orthodontists in your area.

469
00:29:29.730 --> 00:29:30.770
Something a little Oh.

470
00:29:30.930 --> 00:29:36.850
Not quote related, but we'll we'll match you with with up to five or up to three orthodontists in your local area.

471
00:29:36.850 --> 00:29:38.630
And then it would be the lead form.

472
00:29:38.825 --> 00:29:46.684
And if orthodontists came to your site, they would definitely know that your site is driving leads, and they would probably be more inclined to wanna join your network.

473
00:29:48.585 --> 00:29:49.085
Okay.

474
00:29:51.870 --> 00:29:56.930
And also we I would recommend not covering the the smiles of the the family.

475
00:29:58.110 --> 00:29:59.090
Okay. Here.

476
00:29:59.150 --> 00:30:05.090
What you might wanna do just to start is is is switch this to let me show you real quick.

477
00:30:08.815 --> 00:30:10.595
Let's do something real quick on

478
00:30:10.975 --> 00:30:15.315
your home page. The background image is a really stick sticking point for a lot of people.

479
00:30:15.775 --> 00:30:20.195
I'm gonna do this to a vertical view, and then I'm gonna invert the image actually.

480
00:30:21.500 --> 00:30:26.159
So the family's on on the right side, and then the people read left to right generally.

481
00:30:26.220 --> 00:30:30.240
So it might, look a little better. So let me copy this image here.

482
00:30:35.655 --> 00:30:38.395
So I'm just going to, flip the image.

483
00:30:40.935 --> 00:30:44.535
Generally, you wanna find an image where you're not covering anyone's faces.

484
00:30:44.535 --> 00:30:46.295
If you look at this family, for example

485
00:30:46.695 --> 00:30:47.195
Mhmm.

486
00:30:47.720 --> 00:30:52.300
That's the ideal goal. A little bit of covering is is okay. So let me just resave this now.

487
00:30:55.080 --> 00:30:59.020
And we can just save it as a high because for that's plenty.

488
00:30:59.320 --> 00:31:03.845
I'm just gonna I'll even do a well, it's in the CSS, so it doesn't matter actually.

489
00:31:04.145 --> 00:31:08.725
You can optimize images by file name, but because this is a background image, it won't matter.

490
00:31:10.705 --> 00:31:14.965
Okay. Let's refresh this for now. Let's see what how are we're probably covering their faces.

491
00:31:16.020 --> 00:31:16.680
That's okay.

492
00:31:17.860 --> 00:31:19.640
And let's upload a new image.

493
00:31:20.020 --> 00:31:21.480
This is gonna take a second.

494
00:31:22.900 --> 00:31:27.000
And then another thing we were gonna talk about, Pat, you you wanted to

495
00:31:27.380 --> 00:31:30.120
add some links over here as well. Correct?

496
00:31:33.095 --> 00:31:34.475
I think Pat That's correct.

497
00:31:34.775 --> 00:31:37.035
It's particularly in a mobile device.

498
00:31:38.135 --> 00:31:40.155
That's can you hear me? Yes. Yes.

499
00:31:40.934 --> 00:31:43.035
I can hear you. Alright. Alright.

500
00:31:43.320 --> 00:31:49.019
So, yeah, that this particular area is really, really good real estate, and you definitely wanna take advantage of it.

501
00:31:49.320 --> 00:31:53.340
They should be taking the public to places you'd like them to go.

502
00:31:53.720 --> 00:31:58.460
There's a design setting that makes it easy to add a button, a call to action that's clickable,

503
00:31:59.315 --> 00:32:01.875
and you're really missing out by not taking advantage of that.

504
00:32:01.875 --> 00:32:10.695
And when you're on a mobile phone and you look at the hero divider, those three icons are the first thing you see after the hero image and the main call to actions.

505
00:32:10.980 --> 00:32:16.500
So you really want the the user of your site to be able to click a button and go to where you want them to go to.

506
00:32:16.500 --> 00:32:22.679
So by adding buttons, you're probably getting a lot more traffic in those sections, and that's what Jason's doing right here.

507
00:32:23.885 --> 00:32:27.025
So I'll I'll give you an example. I'll do one of the buttons right now.

508
00:32:29.005 --> 00:32:32.685
And then I'll add Great. Then I'll add the other two. But we they need to make sense.

509
00:32:32.685 --> 00:32:34.385
We need to actually send people.

510
00:32:35.565 --> 00:32:37.425
So instead of schedule with confidence,

511
00:32:38.230 --> 00:32:41.850
you know, we'll we'll figure out what it is in a second. But if I refresh the page here

512
00:32:43.429 --> 00:32:43.590
Yeah.

513
00:32:43.590 --> 00:32:49.769
I would have the one on the left be for searching orthodontists, and then I would have the one on the right being about reviews,

514
00:32:50.230 --> 00:32:53.769
rather than search orthodontics and reading reviews in in the same one.

515
00:32:54.095 --> 00:32:59.315
I'm thinking this might be a customized widget. Let's see the show widgets real quick.

516
00:33:00.255 --> 00:33:03.715
These images are loading. So let's upload that background image.

517
00:33:11.120 --> 00:33:11.620
K.

518
00:33:18.800 --> 00:33:20.820
And where is that image right here?

519
00:33:21.760 --> 00:33:25.325
I'm gonna save this. Oh, it's because I was saving over that.

520
00:33:27.705 --> 00:33:29.325
Okay. Let me do this.

521
00:33:33.945 --> 00:33:34.445
Okay.

522
00:33:35.225 --> 00:33:37.325
So let's just give this a second to save,

523
00:33:38.360 --> 00:33:42.300
and let me make sure this isn't a customized widget. It doesn't need to be.

524
00:33:42.360 --> 00:33:43.980
Oh, that looks really good.

525
00:33:44.280 --> 00:33:45.660
I just disabled it

526
00:33:46.040 --> 00:33:49.720
just now. Perfect. Yeah. That one doesn't need to be. So now there's an orange button here.

527
00:33:49.720 --> 00:33:50.680
It says browse,

528
00:33:51.080 --> 00:33:56.275
directory, then we can have another one here and another one another one here. I like,

529
00:33:57.375 --> 00:34:02.675
browse, then I like the, like, the get match service or or, you know, get matched with orthodontist.

530
00:34:03.295 --> 00:34:04.575
And then the other one is,

531
00:34:05.455 --> 00:34:08.114
like, where do you think another one would be good

532
00:34:08.710 --> 00:34:10.390
to go to? Reviews would be a good one.

533
00:34:10.390 --> 00:34:14.090
It seems like she's really pushing reviews, so maybe take them to slash reviews.

534
00:34:14.630 --> 00:34:15.370
Let's see.

535
00:34:16.550 --> 00:34:18.730
Oh, yeah. So you have a page like this.

536
00:34:20.469 --> 00:34:24.965
You could add a you could add a sidebar here so people can actually, like, continue searching.

537
00:34:25.265 --> 00:34:29.125
And you can you can change the title here to say, you know, orthodontist

538
00:34:29.505 --> 00:34:30.645
top rated orthodontists

539
00:34:31.505 --> 00:34:35.525
top rated and read orthodontist. So you can make this page a little more SEO friendly.

540
00:34:37.510 --> 00:34:40.650
Okay. Thank you. So, let's say read reviews,

541
00:34:41.270 --> 00:34:43.210
and then I'm gonna say,

542
00:34:45.670 --> 00:34:46.329
read reviews

543
00:34:47.589 --> 00:34:49.289
to find trusted

544
00:34:51.265 --> 00:34:51.765
orthodontist.

545
00:34:53.105 --> 00:34:56.885
And then just you could put a keyword here. You could do orthodontist

546
00:34:58.545 --> 00:34:59.045
reviews.

547
00:34:59.665 --> 00:35:03.265
So you're getting a good keyword in there. And then you could do forward slash reviews.

548
00:35:03.265 --> 00:35:04.965
And what should the last one be?

549
00:35:05.450 --> 00:35:07.390
Search orthodontist, read reviews.

550
00:35:10.890 --> 00:35:12.750
I mean, I'm I'm I like Contact

551
00:35:13.130 --> 00:35:13.210
or

552
00:35:14.250 --> 00:35:19.470
I like free matching cert can we at least put it here free matching service? Sure. Okay. Sure.

553
00:35:21.225 --> 00:35:22.205
Allow our team,

554
00:35:23.305 --> 00:35:23.805
to

555
00:35:24.105 --> 00:35:25.485
connect you with

556
00:35:25.785 --> 00:35:26.285
top

557
00:35:27.865 --> 00:35:28.365
orthodontists.

558
00:35:29.545 --> 00:35:32.045
And you have the get matched page, which

559
00:35:33.540 --> 00:35:34.040
okay.

560
00:35:35.220 --> 00:35:38.980
Okay. So you have this page. I'm gonna just link it here for now. It's the lead form.

561
00:35:38.980 --> 00:35:41.940
You can come here and and spruce spruce this up a bit more yourself.

562
00:35:41.940 --> 00:35:45.240
You're it seems like you're really good at making landing. Okay. So I feel confident.

563
00:35:45.940 --> 00:35:46.660
And then,

564
00:35:47.060 --> 00:35:48.200
so we could say

565
00:35:48.825 --> 00:35:49.325
orthodontist

566
00:35:52.105 --> 00:35:52.605
referrals.

567
00:35:53.865 --> 00:35:55.724
Is that how you spell referrals? Two r's?

568
00:35:56.825 --> 00:35:58.925
Referrals. Two r's. Okay.

569
00:35:59.305 --> 00:36:00.765
So let's save the changes.

570
00:36:01.680 --> 00:36:03.300
Let's go back to the home page.

571
00:36:06.720 --> 00:36:07.220
And,

572
00:36:08.960 --> 00:36:13.619
oh, we were talking about you we'll keep this this a search. Can can we

573
00:36:14.535 --> 00:36:16.315
can we this is your main title.

574
00:36:17.175 --> 00:36:22.555
Your new smile starts here. So that's what's ranking in Google as your quote unquote h one heading.

575
00:36:23.655 --> 00:36:25.835
Okay. Can we put the word orthodontist

576
00:36:26.535 --> 00:36:29.194
in here? Some some Yeah. That'd be great. Okay.

577
00:36:30.010 --> 00:36:33.950
I mean, if you wanna switch that to find the best orthodontist near me,

578
00:36:35.290 --> 00:36:37.070
and take that out of the search

579
00:36:37.530 --> 00:36:38.430
little box,

580
00:36:38.970 --> 00:36:41.870
and you could put your new smile starts here down there.

581
00:36:50.675 --> 00:36:51.575
We can do

582
00:36:52.035 --> 00:36:53.735
easily find trusted orthodontist

583
00:36:54.115 --> 00:36:54.515
in your

584
00:36:55.440 --> 00:36:59.780
we'll put the local the word local in there. And then what we'll do is,

585
00:37:01.040 --> 00:37:03.460
I'm just gonna I'm gonna change this in a second.

586
00:37:06.480 --> 00:37:07.300
Find trusted.

587
00:37:07.994 --> 00:37:08.734
There we go.

588
00:37:10.634 --> 00:37:13.454
And we're gonna make the font size just a little bigger.

589
00:37:14.555 --> 00:37:15.694
Let's see how this

590
00:37:16.154 --> 00:37:19.535
we'll just do it in your area since it's spilling over there.

591
00:37:23.960 --> 00:37:27.340
We'll do font size, see how much we could push this.

592
00:37:28.520 --> 00:37:30.120
Okay. We'll do font size,

593
00:37:31.320 --> 00:37:32.220
64,

594
00:37:32.440 --> 00:37:36.235
and we'll use this text. Find trusted orthodontist in your area.

595
00:37:36.235 --> 00:37:37.935
Now you at least have the word orthodontist

596
00:37:38.315 --> 00:37:43.515
in area, so Google kinda knows it's it's a local search site. Trying to figure out how to do that.

597
00:37:43.515 --> 00:37:44.335
So great.

598
00:37:44.875 --> 00:37:45.615
Great change.

599
00:37:45.995 --> 00:37:49.500
Okay. You know, your new smile starts here. That's great for a slogan,

600
00:37:49.880 --> 00:37:53.579
but Google's not gonna read much into that if you're if you're trying to do SEO.

601
00:37:54.440 --> 00:37:55.880
Right. So let me,

602
00:37:56.520 --> 00:37:59.500
update that. And also the the column width is what I was changing.

603
00:37:59.715 --> 00:38:04.375
So you saw the text went all the way to the right, and then I and I made it kind of in one area.

604
00:38:05.635 --> 00:38:08.535
That's the column width here. And then the subheading

605
00:38:09.155 --> 00:38:09.655
is

606
00:38:09.955 --> 00:38:11.095
find the best orthodontist

607
00:38:11.475 --> 00:38:12.215
near me.

608
00:38:15.560 --> 00:38:16.040
Find a

609
00:38:16.760 --> 00:38:20.380
what what I like to do is maybe say like free service

610
00:38:22.600 --> 00:38:23.260
or something.

611
00:38:23.320 --> 00:38:27.660
You don't have to, but sometimes you might wanna put that it's a free service to search for orthodontists.

612
00:38:30.215 --> 00:38:33.035
So let's save the changes there. And then

613
00:38:35.255 --> 00:38:35.915
I think,

614
00:38:36.215 --> 00:38:40.075
again, we could you could find maybe a better picture where the kids face isn't covered.

615
00:38:41.910 --> 00:38:43.050
Let me fix the

616
00:38:45.430 --> 00:38:49.770
the see, this is 12. It should be nine. I guess I didn't change it properly.

617
00:38:50.390 --> 00:38:51.930
I think you'll be good to go.

618
00:38:55.295 --> 00:38:56.835
Yep. That's nine columns.

619
00:38:59.375 --> 00:39:01.075
Let's see if that one

620
00:39:03.615 --> 00:39:04.115
is

621
00:39:04.655 --> 00:39:05.875
a customized widget.

622
00:39:14.550 --> 00:39:18.330
Yep. This one, I'm just gonna disable this here. It doesn't need to be customized.

623
00:39:25.725 --> 00:39:27.745
Okay. That'll be fixed in just a moment.

624
00:39:28.525 --> 00:39:31.585
Let's just compare, like, from the from what we had here.

625
00:39:33.530 --> 00:39:35.869
So we saw, like, their smiles were being covered.

626
00:39:37.290 --> 00:39:42.510
You know, that this is good for a slogan, but it was just a little it wasn't gonna help you with the search engine optimization.

627
00:39:43.210 --> 00:39:45.310
There was no call to action links here.

628
00:39:45.695 --> 00:39:47.635
And if we refresh this now,

629
00:39:48.895 --> 00:39:50.755
I think I need to refresh the cache.

630
00:39:52.494 --> 00:39:55.635
The menu is a little better. We're gonna get this text out of their faces.

631
00:39:55.935 --> 00:39:57.555
Now you have buttons here

632
00:39:59.340 --> 00:40:00.880
related to the calls to action.

633
00:40:02.300 --> 00:40:03.440
That's great.

634
00:40:06.460 --> 00:40:09.360
Okay. So now the the text is out of her her mouth.

635
00:40:10.380 --> 00:40:13.840
And then we had just a couple more suggestions for your home page.

636
00:40:16.355 --> 00:40:20.135
And then we'll switch to Pat regarding the the profile stats.

637
00:40:20.835 --> 00:40:25.175
As you scroll down the home page, we thought, the videos were a little off putting,

638
00:40:26.195 --> 00:40:29.015
because you're, like, looking directly into somebody's mouth.

639
00:40:30.770 --> 00:40:36.230
It would be a great place for those consumer friendly articles that you were talking about. Okay.

640
00:40:38.370 --> 00:40:40.710
So I know that you have it right here for blog.

641
00:40:42.654 --> 00:40:45.795
You might have wanna have a link here when you have your consumer friendly

642
00:40:46.174 --> 00:40:53.315
articles area. You could say, like, dental tips and then link it to the the area for the tips. Okay.

643
00:40:54.174 --> 00:40:56.914
But it it might be nicer to have, you know,

644
00:40:57.510 --> 00:41:00.730
people smiling together and and and not looking into somebody's

645
00:41:01.030 --> 00:41:01.530
mouth,

646
00:41:01.910 --> 00:41:06.010
for the feed Okay. So what we wanted to do was move the featured orthodontist

647
00:41:06.390 --> 00:41:06.890
up,

648
00:41:07.830 --> 00:41:12.585
get rid of Okay. Get rid of the videos, and put the articles with sidebar on the homepage.

649
00:41:12.585 --> 00:41:13.724
Can I make those changes

650
00:41:14.185 --> 00:41:19.405
to show you what it is? Sure. Okay. Great. So this is really simple. So for those of you who don't

651
00:41:19.945 --> 00:41:25.325
kind of know how Berlin Directories works, on the homepage you can actually choose your different section orders.

652
00:41:25.610 --> 00:41:29.790
So what we have is the hero divider. Those are the three things that we just did.

653
00:41:30.330 --> 00:41:33.630
I'm going to show recent blog articles with sidebar

654
00:41:34.650 --> 00:41:37.370
and the oh, sorry. I'm gonna show featured members first.

655
00:41:37.370 --> 00:41:40.830
Were those recent members or featured members that you are using? Featured. Featured.

656
00:41:41.454 --> 00:41:44.994
Okay. And then after that, we're gonna do blog articles with sidebar.

657
00:41:45.454 --> 00:41:45.934
And then

658
00:41:46.815 --> 00:41:50.755
sorry. Just to not to interrupt, but the blog articles are the orthodontist

659
00:41:51.055 --> 00:41:51.555
articles,

660
00:41:52.255 --> 00:41:56.115
and the member articles are the consumer facing articles.

661
00:41:56.720 --> 00:41:58.660
Do you have member articles right now?

662
00:41:59.359 --> 00:42:01.779
Yes. Okay. So let's do that. It's perfect.

663
00:42:02.480 --> 00:42:02.980
And

664
00:42:03.520 --> 00:42:06.020
let's just change some of the featured members.

665
00:42:06.480 --> 00:42:07.460
Top orthodontist.

666
00:42:08.480 --> 00:42:09.299
That's fine.

667
00:42:09.825 --> 00:42:12.085
Check out latest. So we could say

668
00:42:14.065 --> 00:42:14.565
Orthodontist.

669
00:42:15.105 --> 00:42:16.805
Yeah. Tips. Thank you. From

670
00:42:18.385 --> 00:42:18.885
orthodontists.

671
00:42:21.025 --> 00:42:23.365
Perfect. K. Let's save those changes.

672
00:42:28.380 --> 00:42:30.160
And let's refresh the page.

673
00:42:34.220 --> 00:42:39.040
Okay. So what I like is you come to your home page. It's a clear main menu.

674
00:42:39.625 --> 00:42:44.605
It can be even better. You're seeing smiley faces that aren't covered with text and forms.

675
00:42:45.865 --> 00:42:52.710
You if you didn't find what you're looking for, you have three calls to action that not only gives people an idea of what they can do, but also

676
00:42:53.190 --> 00:42:56.250
directs them on where to click to start doing those things.

677
00:42:57.430 --> 00:42:59.609
Then what I like is their smiley faces

678
00:43:00.230 --> 00:43:00.869
as the next thing.

679
00:43:00.869 --> 00:43:05.130
That's good for the consumers and for the orthodontist that want to be featured on your site.

680
00:43:07.605 --> 00:43:08.805
If we scroll down,

681
00:43:09.285 --> 00:43:11.225
oh dental tips for from orthodontist.

682
00:43:11.525 --> 00:43:13.865
Let me turn on the sidebar for this.

683
00:43:14.885 --> 00:43:18.905
So I'll just do the post search. I'll do the member search results sidebar.

684
00:43:19.859 --> 00:43:25.799
Okay. That way, there'll be a search module there where people can search by zip code or or whatever

685
00:43:26.180 --> 00:43:26.920
as well.

686
00:43:27.460 --> 00:43:32.359
Also a great place for banners and and other other things that you wanna direct people to.

687
00:43:33.299 --> 00:43:34.279
So if we

688
00:43:34.645 --> 00:43:37.945
scroll down here perfect. So now you have a sidebar here.

689
00:43:40.485 --> 00:43:46.265
And I'll add one more article just so it fits the length of the sidebar. So we'll do five articles.

690
00:43:47.670 --> 00:43:48.170
Okay.

691
00:43:50.310 --> 00:43:54.150
Now your homepage has smile have five. If you have five. That's okay.

692
00:43:54.150 --> 00:43:57.369
Let's let's well, you know what? There's just three here, so that's fine.

693
00:43:58.150 --> 00:44:02.010
Okay. I'll add some more tonight. So so the difference now is

694
00:44:02.525 --> 00:44:06.385
you have better cues on where people should go and and the purpose of your site.

695
00:44:07.485 --> 00:44:08.865
You have smiley faces.

696
00:44:10.125 --> 00:44:11.565
You have high quality images.

697
00:44:11.565 --> 00:44:17.185
These articles should have like super high quality positive energy, images that just make you feel really good,

698
00:44:17.700 --> 00:44:19.380
you know, energy when you look at them.

699
00:44:19.380 --> 00:44:24.440
And having high quality images on your website just make the brand look more credible in general.

700
00:44:25.940 --> 00:44:30.119
And if you scroll down you still have your, you know, your calls to action. Are you an orthodontist?

701
00:44:30.835 --> 00:44:32.215
And then you have your footer.

702
00:44:34.995 --> 00:44:36.615
I'd like to ask you a question,

703
00:44:37.795 --> 00:44:38.755
please, if I could.

704
00:44:38.755 --> 00:44:46.210
If you slide down and the sidebar where you could share this page, if you click on the Facebook, I'm not able

705
00:44:47.230 --> 00:44:53.090
to have I keep getting that message on all the time I've been trying to share to the last couple days, not

706
00:44:53.790 --> 00:44:59.015
forever and ever. But I do a lot of sharing I know. When I get a new member. You know what? Facebook

707
00:45:00.115 --> 00:45:00.615
recently

708
00:45:01.155 --> 00:45:04.275
like, they have a new version. They deprecated a version of something.

709
00:45:04.275 --> 00:45:06.694
Email the support team for that one. Okay.

710
00:45:07.155 --> 00:45:11.494
And we'll see if that's something we need to update universally or if it's just on your site.

711
00:45:12.080 --> 00:45:12.640
Okay. Thanks.

712
00:45:12.880 --> 00:45:17.040
But I know I got an email recently that they're deprecating, like, an old version of something.

713
00:45:17.040 --> 00:45:18.660
It it could be related to that.

714
00:45:19.120 --> 00:45:19.620
Okay.

715
00:45:20.640 --> 00:45:24.740
So I'm I'm I think I'm I'm I feel better about your homepage here.

716
00:45:25.734 --> 00:45:29.494
I do as well. Thank you. Compared to what it was, it's a lot easier navigation.

717
00:45:29.494 --> 00:45:32.234
And this is a tip for everyone. Simplify your navigation.

718
00:45:32.695 --> 00:45:34.395
I know on our demo site

719
00:45:35.815 --> 00:45:39.915
that there's tons of links up here for events, coupons, etcetera, etcetera.

720
00:45:40.599 --> 00:45:43.720
Try to narrow it down to four or five links on your website.

721
00:45:43.720 --> 00:45:49.900
It's less work for you, and it'll provide a better experience for your visitors and your potential members.

722
00:45:51.720 --> 00:45:53.835
That's great advice. Thank you.

723
00:45:54.555 --> 00:45:56.415
Pat, you want me to pass it over to you?

724
00:45:57.675 --> 00:45:59.855
Do you have that the profile thing ready?

725
00:46:00.555 --> 00:46:02.494
Sure. Yeah. I do. Yeah. Okay.

726
00:46:02.795 --> 00:46:10.060
So I know that was a mouthful for everyone, but I hope everyone kinda, it's it's it's more of a psychology on how you approach setting up your site.

727
00:46:10.380 --> 00:46:11.120
It could be

728
00:46:11.420 --> 00:46:14.240
as difficult or as or as simple as you need it to be.

729
00:46:14.700 --> 00:46:17.120
Alright. I'm gonna pass the controls over to you, Pat.

730
00:46:19.385 --> 00:46:20.365
Alright. Perfect.

731
00:46:21.224 --> 00:46:24.125
Can you view my screen? Yep. Yes. Yes.

732
00:46:24.585 --> 00:46:25.484
Alright. Fantastic.

733
00:46:25.625 --> 00:46:31.885
So over here inside of your admin, there's now something called plugins with a tool called Analytics Pro.

734
00:46:32.630 --> 00:46:34.790
This is one of the tools that is a free tool.

735
00:46:34.790 --> 00:46:38.410
So anybody that's interested in this, can can request to have this tool

736
00:46:38.870 --> 00:46:42.650
installed on their website. But this gives you a lot of interesting metrics about your website,

737
00:46:43.110 --> 00:46:45.290
such as how many how many, members,

738
00:46:46.085 --> 00:46:49.224
how many in the last, thirty days, month loads,

739
00:46:49.525 --> 00:46:56.805
sign ups versus logins, identifying what happened on which day, why was there a spike in logins on, the ninth, for example.

740
00:46:56.805 --> 00:47:02.930
We'll be able to analyze what you did, how much content is being posted, and what how much quantity for each one, hourly

741
00:47:03.310 --> 00:47:04.610
traffic this month,

742
00:47:05.070 --> 00:47:06.370
and then some interesting

743
00:47:06.670 --> 00:47:09.170
statistics in terms of, your leads,

744
00:47:09.550 --> 00:47:14.954
which is one of the things you were just asking about if you wish you had a tool that would give you a little bit more metrics.

745
00:47:14.954 --> 00:47:17.295
So we're gonna go ahead and click on view lead details.

746
00:47:17.835 --> 00:47:22.734
And what this is gonna do, it's gonna generate some some a report of all of the members

747
00:47:23.194 --> 00:47:24.095
on your website.

748
00:47:24.155 --> 00:47:29.010
And it by default, we'll sort them by the members that have the most amount of profile views.

749
00:47:29.090 --> 00:47:32.370
So we're able to see that this member has gotten 395

750
00:47:32.370 --> 00:47:34.310
profile views in their lifetime.

751
00:47:34.930 --> 00:47:39.430
You can sort this to have more results, and you're able to export your sets of results.

752
00:47:39.890 --> 00:47:42.630
Something else that's that's helpful is you're able to sort

753
00:47:43.010 --> 00:47:44.550
based on how many members

754
00:47:45.075 --> 00:47:49.015
have pending leads, how many members have accepted leads. This is also interesting,

755
00:47:49.395 --> 00:47:49.895
metrics

756
00:47:50.515 --> 00:47:57.315
in terms of of finding out who's you were able to send out the most amount of business to if there have been a lot of accepted leads.

757
00:47:57.315 --> 00:48:00.650
So this member has accepted two leads and they're just a verified member.

758
00:48:00.650 --> 00:48:05.290
So you know for certain that you've sent them business, plus they have 529

759
00:48:05.290 --> 00:48:06.270
profile views.

760
00:48:06.410 --> 00:48:11.790
Probably one of the top candidates you'd wanna reach out to and try to upsell them to a premium listing.

761
00:48:12.625 --> 00:48:16.405
Great. That's that's very nice. Thank you for installing that.

762
00:48:17.185 --> 00:48:18.005
My pleasure.

763
00:48:19.425 --> 00:48:22.485
Awesome. Yeah. I think somebody in the Facebook,

764
00:48:22.865 --> 00:48:26.085
marketing group let me toggle let me grab the controls from you, Pat.

765
00:48:27.020 --> 00:48:28.000
Let's see. Great.

766
00:48:30.460 --> 00:48:32.460
I love that analytics tool.

767
00:48:32.460 --> 00:48:35.900
It's and I know you guys are working to make it better and better each day.

768
00:48:35.900 --> 00:48:39.040
I know in the Facebook group someone asked a simple question.

769
00:48:39.735 --> 00:48:41.275
Let me go to the top here.

770
00:48:44.215 --> 00:48:44.715
Somebody

771
00:48:45.015 --> 00:48:50.055
asked, does anyone have examples of email templates they've used to convert free members to paid members?

772
00:48:50.055 --> 00:48:54.075
So that one was about email templates, but the idea is how do you convert free members

773
00:48:54.540 --> 00:48:55.260
to paid members.

774
00:48:55.260 --> 00:49:04.320
So once you have those templates and and your and your phone calls or emails that you're gonna send to people, what Patrick just showed us is a great way to identify the best candidates,

775
00:49:05.260 --> 00:49:09.280
that would be most likely to upgrade from a free membership to a paid membership

776
00:49:09.585 --> 00:49:12.545
because you can see that they're getting some traction from being,

777
00:49:13.185 --> 00:49:14.484
connected on your website.

778
00:49:16.385 --> 00:49:16.885
Alright.

779
00:49:17.345 --> 00:49:22.405
I know we covered a lot there. How did we do on time there? I took a good amount of time there.

780
00:49:23.025 --> 00:49:24.085
I think we covered

781
00:49:25.010 --> 00:49:27.910
some good things. My my final notes for you,

782
00:49:28.369 --> 00:49:29.510
Emily, would be,

783
00:49:30.770 --> 00:49:33.569
try to figure out a way to get more people to submit leads.

784
00:49:33.569 --> 00:49:39.589
I would request, like, this free matching service. I would put that in your main menu in some way,

785
00:49:39.975 --> 00:49:41.195
And I would also,

786
00:49:41.735 --> 00:49:47.275
maybe update the design of this page. The form is fine, but the elements around it can obviously be,

787
00:49:47.895 --> 00:49:59.380
you know, updated a bit to maybe have a smile maybe have a smiley dentist with his arms crossed or her arms crossed, you know, looking at the person, like, hey, you know, fill out this form, and you're gonna get connected with orthodontists.

788
00:50:01.680 --> 00:50:03.380
Thank you. Alright.

789
00:50:03.840 --> 00:50:06.020
Alright. Well, Emily, thank you for being

790
00:50:06.400 --> 00:50:08.180
the very first person,

791
00:50:09.005 --> 00:50:12.625
to be the showcase my website winner and give you a round of applause.

792
00:50:13.885 --> 00:50:14.385
Yes.

793
00:50:14.845 --> 00:50:19.585
Hurry. So much. I I really, really appreciate each weekly or biweekly

794
00:50:20.125 --> 00:50:21.825
webinar that you have, and I

795
00:50:22.285 --> 00:50:24.980
just really appreciate you selecting my site.

796
00:50:25.440 --> 00:50:28.100
Our pleasure. Thank you so much. And,

797
00:50:28.720 --> 00:50:33.380
as we mentioned before, guys, if you'd like your website showcased in the next webinar,

798
00:50:33.760 --> 00:50:36.320
just email events@brilliantdirectories.com.

799
00:50:36.320 --> 00:50:42.465
Just include a link to your website, and we'll choose a winner to be showcased in the next webinar.

800
00:50:44.045 --> 00:50:45.265
That was a lot of fun.

801
00:50:46.605 --> 00:50:51.185
That was that's exactly what I hope it would be, and, I'm looking forward to the next slide already.

802
00:50:52.340 --> 00:50:54.840
Alright, guys. That will wrap up webinar

803
00:50:55.220 --> 00:50:58.600
Wednesday for us today. The next webinar is in

804
00:50:58.900 --> 00:50:59.720
two weeks.

805
00:51:00.100 --> 00:51:02.920
Thank you to Emily for allowing us to showcase,

806
00:51:03.300 --> 00:51:07.934
her website. It was great to review select braces and provide some tips and suggestions.

807
00:51:07.934 --> 00:51:09.875
Hopefully, you guys can apply those ideas

808
00:51:10.255 --> 00:51:11.315
to your own website.

809
00:51:11.775 --> 00:51:12.755
Also, congratulations

810
00:51:13.214 --> 00:51:16.655
to Mark Pines who won a free power website plan.

811
00:51:16.655 --> 00:51:19.615
Please remember to email events@brilliantdirectories.com

812
00:51:19.615 --> 00:51:20.355
to claim,

813
00:51:20.859 --> 00:51:21.680
your prize.

814
00:51:22.780 --> 00:51:25.740
If you haven't already done so, you can join our Facebook group.

815
00:51:25.740 --> 00:51:29.020
You can go to brilliantdirectories.com/Facebook.

816
00:51:29.020 --> 00:51:30.720
We can continue the conversation,

817
00:51:31.820 --> 00:51:32.300
there.

818
00:51:32.300 --> 00:51:38.455
And also wanna give a special thank you to Gabe and Patrick for helping us out and joining us on the webinar here.

819
00:51:38.455 --> 00:51:40.535
Thanks a lot, Jason. See you guys in a couple weeks.

820
00:51:40.535 --> 00:51:44.875
And looking forward to seeing which site, is chosen to to go over,

821
00:51:45.175 --> 00:51:45.995
in detail.

822
00:51:47.015 --> 00:51:50.875
Alright. Thanks, guys. Have a great, day, and see you in two weeks.

823
00:51:51.444 --> 00:51:52.104
Bye, everyone.

