WEBVTT

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Alright. Let's get started here.

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Thanks everyone from literally all around the world for joining in on webinar Wednesday,

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where we try to provide tips to grow your online

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community. It's all about growing your website, your brand,

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your following, your tribe,

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whatever you want to call it.

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As long as you're growing or as long as you are nurturing your community,

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your website stands a chance to survive another day.

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If this is your first time joining us, welcome to Webinar Wednesdays. I'm Jason there on the left.

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We're lucky to have Gabe and Patrick with us today.

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Gabe is one of the support specialists here at Brilliant Directories, and Patrick is with the customization

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experts, one of the top companies creating add ons and extensions and plugins for the Brilliant Directories platform.

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So thank you guys for joining us today.

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Great to be here. Thank you Jason.

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Alright. And the last couple webinars we've been boasting about this a little bit.

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If you haven't already done so, please please

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join our marketing strategy network, and our Facebook group.

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You can learn how to monetize and grow your directory website.

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We're already getting great participation there. It's free to join.

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You can go to brilliantdirectories.com/facebook,

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ask to join the group, and you can participate in the conversation there.

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It's a great place to ask questions on, again, how to grow your community, how to better market your website,

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how to

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spend money properly when you're when you're gonna invest in advertising and things like that.

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Those are great topics and questions to ask in the Facebook group.

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Again, you can go to brilliantdirectories.com/facebook.

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If you wanna just take a second to do that right now, you can join the group

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right away.

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Alright.

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And some of the goals of webinar Wednesday are essentially to help you grow and improve your website's

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marketing

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abilities.

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Launching a website is super easy today.

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There's tons of themes and solutions and plugins, and and whatnot.

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Anyone can turn on a website, but marketing, and growing, and sustaining a community

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does require strategy. And for a lot of people starting a website for the first time,

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they can, because they're not, because you may not be familiar with how to properly market an online business,

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you might get stuck in the

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setting up your website

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phase of your project, and never actually get to the marketing phase, which is really what everyone should try to get to is is get a market ready product out there as quickly as possible.

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Some topics that we can cover in webinar Wednesdays,

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how to convert visitors into members. If you guys are having

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trouble with any of these or wanna learn more about these types of topics, you can definitely ask questions about your website,

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where you might be struggling, or where you're succeeding if you wanna share

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some tips with the group.

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We could talk about how to increase your website traffic,

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identifying

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proper revenue opportunities for your industry.

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Every website is different.

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The good thing about directory websites is there's dozens of ways that you can generate revenue,

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from people that wanna participate inside of your community, so they're great for that.

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Also collecting email addresses,

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you know, the larger the list you have,

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the more reach you have when you're trying to introduce new features or products that your community is offering.

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Search engine optimization is very important.

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Helping your website rank in Google,

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and and Bing and other search engines like that.

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And and I think this is the most important which is improving your website navigation.

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Yesterday,

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I had a special two hour call,

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with with a company, and they had a Brilliant Directories website,

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and 90% of that call was removing

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some of the navigation that they had set up on their site because it was too complex,

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for a site that was just starting out.

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And even as of today they're telling me that they're starting to get,

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you know more interest from the website visitors, people who want to join

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their site.

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So the website, the navigation of a website is very important, and when you're starting out you want to keep it simple.

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As you grow you can provide more opportunities of places people can

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navigate to in your website.

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Also generating and selling leads, that's actually one of the staples of what created the Brilliant Directories platform,

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and also how to efficiently

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publish

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and promote

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website content. So if you have questions,

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about these types of topics or related topics, these are great questions to ask in webinar Wednesday.

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And because we want to maximize the value

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of the time we spend on webinar Wednesdays, we do them about twice

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per month.

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Try to direct any of these types of questions to the dedicated

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Brilliant Directories support team.

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If you have any, if you're known issues that you want to report, or have comprehensive edits you wanna make to your site,

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customization

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requests,

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these would be great,

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great things to email, the support team to contact the BD support team,

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just so we can help maximize the value for anyone who's watching the webinar replays,

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or who's attending here today.

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Alright. And just because we're so excited about that Facebook group, we did the same contest

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two weeks in a row, two webinars in a row. So Terry Heights, you are the winner for joining

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our

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Facebook group. You can email events@brilliantdirectories.com

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to claim your prize. You've won a free power website plan. We can add that to your account.

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So thank you so much to Terry and to everyone who's joined,

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our Facebook group.

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You know, it's just getting started. It's only a few weeks old.

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And we think after a few weeks, a few more weeks, and a few more months,

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there's gonna be a lot of high value topics and discussions that are gonna be happening in there.

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Alright, and now it's time to play showcase my website.

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We have selected a site to showcase for this week's webinar.

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If you want your site reviewed in the next webinar, you can submit your website. You can email

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events@brilliantdirectories.com.

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Just please include a link

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to your website.

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We'll showcase your site in the next webinar.

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Patrick and myself will provide feedback,

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and also share your website on our Facebook page.

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Those topics that I mentioned earlier, we will kind of review your site and make sure that

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everything is correctly set up to maximize. I'll just scroll back to these topics here,

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to help your site's marketing efforts.

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Everything from website navigation, search engine optimization.

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We'll pack as much in as we can in the short time that we have here in the webinar.

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So, if you want your site reviewed, I encourage you to email events@brilliantdirectories.com.

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Just include a link

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to your website, and we'll select someone

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prior

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to next webinar. We'll contact you via email or phone to let you know to be on the webinar

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with us today.

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And the showcase winner is Laurie Hanna. Laurie joined Brilliant Directories in 02/2017.

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Her website is meetyourmarkets.com.

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We'll take a look at it in just a moment.

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Laurie, I'm gonna unmute your microphone.

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Just give me a moment here.

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Alright. Laurie, are you with us?

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I am. Thank you. Thank you. Where are you calling in from, Laurie?

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I am in Mount Pleasant, South Carolina.

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Okay. Great. And can you tell us a little bit,

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just very brief briefly,

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what is meetyourmarkets.com?

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Who

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who are the people that would use this site, and what are you trying to offer

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to the world?

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Okay.

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It is

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for small farms, local producers,

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anglers,

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shrimper, fishermen,

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people who go to farmers markets.

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So it would be producers who wanna talk about how they grow their products. We have

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a lot of small farms that

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utilize

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unique techniques to

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grow products.

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And then it would be for people who support for their customers for restaurants

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so so that they can build a relationship. They can get to know each other.

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They understand how the products are grown,

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what makes their product special. And then hopefully, when a restaurant

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features and says farm to table or fresh to table,

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that they will also

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include who's growing it, who's catching it,

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and a little bit more about so you know about the product. You know how it's grown,

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if it's organic or not. And also there are issues with a lot of

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local producers

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that feel that sometimes local products that are at farmers markets or sold in restaurants are actually local.

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And this would be a good way also to

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find out I think it's a 50 mile radius that I selected.

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So it wouldn't matter where in the country, but it would pull up, if you had a farmer reselling products, a 50 mile radius

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for the search

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that you are actually a local producer and,

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you can put photographs, but really telling the story about your farm and about how your products are grown.

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I think it's a it's a relationship.

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And then to be able to learn

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how these farmers

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grow, to learn from them, to help you be a better farmer. Okay.

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There's no doubt that farm to table is is not only good for for the people who are consuming the food,

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but it's it is definitely a hot topic right now, and there are a lot of consumers and restaurants that are, you know, looking for a way to to be part of the farm to table revolution.

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So I think that you're in a great market and a great industry.

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I have one question for you.

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Is the site

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more geared towards, I understand you have the farmers and the suppliers,

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is it more for restaurants and businesses to get connected with them, or consumers

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to to get connected with them? Which one would you say is more?

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That's hard to say because

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customers

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well, fresh is only fresh for three or four days. Okay.

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So so needing customers

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to connect so we can utilize the the the coupon the coupon

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product to be able to utilize some of the other features in the websites.

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And then for

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restaurants

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to go not to 50 different websites, but to go to my my website

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that will connect them to all the local ones so that when they're serving products or they're looking for what is fresh, what's been harvested,

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what is the freshest,

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what was just

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harvest and picked,

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they can connect with them and make a purchase I think that they're the I I think that is is where you're gonna find a lot of value for that for your site is creating that community where businesses can rely on your site to find

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what and where

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what product and where which local suppliers have fresh products that they could add to their menus

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very quickly. It almost feels like it's a it's it'll be like a club club feeling, a community,

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feeling doing that. What's been

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a hurdle for you at at this point? I see that you started with us in 02/2017.

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What's what's been the the biggest hurdle for you to kind of get this site into the hands of suppliers

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and to restaurants and businesses?

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To get it functioning properly for for them to be able to

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register or join

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and to I think really to get it to function because

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there's so many different membership

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options

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of basic,

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premium,

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my features for that, and to have them understand

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how it's going to connect them.

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Again, really, every time I go to a restaurant and I hear the

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local fresh farm to table, I look at the server and say, well, why didn't you get it from so and so who grows it here?

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And because they're not connecting.

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So if they if I can promote the benefit of that and get our growers to register and see their benefit,

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I think it's really the functionality

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of my site, how I built it. I that's really it, I think.

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Because I have members. I have a beekeeper that's a member,

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and she's actually she's a nurse, and she's she has her own website.

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Well, she has a web page. So it's it's

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it's sorry to interrupt you there. It sounds like the issue is improving your website's navigation.

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It's because everything everything works. Members can join. It's just creating the good flow

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for members to join and visitors to search.

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Correct.

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And then, yeah, Pat and I were were reviewing your site briefly.

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I'm I'm just I just randomly went to Sysco, which is the opposite of farm to table, but they are a food supplier

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company in The United States,

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probably worldwide.

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And I just wanted to quickly see how they're getting people to to kind of join their networks.

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They're saying become a customer, sign in.

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So I'm just I'm just trying to see how another food distributor

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company does it, or have a company that connects restaurants with with available food options.

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Because that's really what you're doing is providing

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consumers and restaurants with farm locally sourced available food options.

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Patrick, I wanna I wanna pass it over to you because you shared some really really good ideas on,

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some ways that Laurie can update her website.

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Are you okay with Patrick making some updates and changes to your website,

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live here on the webinar? Please do.

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Absolutely.

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Take over.

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Yes.

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Alright. Let me pass it over to Pat. Pat, you there with us?

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Looks like, Pat Jay, I I think Pat is having a little bit of Internet issues.

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Okay. That's not a problem.

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The first the first thing is,

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this this was made with the logo maker, right?

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Yes. Okay. I'm assuming.

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Okay. I think it was, this is an icon of a bug,

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which is what we wanna keep off of the food.

241
00:15:00.880 --> 00:15:04.340
Yeah. I'm not sure. That was actually, with, assistance.

242
00:15:05.075 --> 00:15:06.595
We were just trying to put it together.

243
00:15:06.595 --> 00:15:10.295
I don't know how that actually ended up there, and it was there.

244
00:15:12.195 --> 00:15:14.295
Not sure. Okay. Please take over,

245
00:15:15.075 --> 00:15:17.175
edit, change, font size,

246
00:15:18.790 --> 00:15:19.529
the photographs,

247
00:15:20.230 --> 00:15:24.970
whatever, I'm totally open to you making as many edits as you can. Okay.

248
00:15:25.350 --> 00:15:30.250
The first thing to do is is because your site is starting out, it's good to have a hyperfocus.

249
00:15:31.185 --> 00:15:36.245
And I've I've already mentioned it a couple times. I think you should focus on getting the

250
00:15:36.625 --> 00:15:43.845
the the businesses and the restaurants registered as as free users, and the suppliers as what the restaurants are searching for.

251
00:15:45.410 --> 00:15:48.070
So I I think the person Yeah. The call to action

252
00:15:48.610 --> 00:15:49.350
I'm sorry.

253
00:15:49.730 --> 00:15:52.870
Yeah. The call to action was my big issue, was

254
00:15:54.130 --> 00:15:57.270
trying to figure out whether we call it register, join,

255
00:15:58.290 --> 00:16:00.150
you know, and how to define that.

256
00:16:01.235 --> 00:16:02.035
Right. So,

257
00:16:02.755 --> 00:16:08.215
the person the person visiting are the restaurants, the person looking, you know, searching

258
00:16:08.835 --> 00:16:09.555
are the low

259
00:16:10.435 --> 00:16:12.055
sorry, the people who are,

260
00:16:12.755 --> 00:16:14.135
listing their services

261
00:16:14.800 --> 00:16:18.740
are the, excuse the spelling, are the local suppliers, local food suppliers.

262
00:16:20.960 --> 00:16:21.460
Right?

263
00:16:21.920 --> 00:16:23.780
And the whole focus is

264
00:16:24.160 --> 00:16:26.900
farmers, and producers, and anglers, and fishermen

265
00:16:27.644 --> 00:16:31.425
who aren't able to do their own website to be able

266
00:16:33.404 --> 00:16:36.305
to join, create a view a profile

267
00:16:37.485 --> 00:16:38.305
that would

268
00:16:39.005 --> 00:16:41.024
come up in the search, but also

269
00:16:41.829 --> 00:16:45.370
could include some photographs and some details about their farm

270
00:16:45.829 --> 00:16:48.329
that comes up in the search mode

271
00:16:49.670 --> 00:16:51.370
of items that they sell.

272
00:16:51.829 --> 00:16:55.610
And then it will connect people to their individual web pages.

273
00:16:56.635 --> 00:17:00.315
Totally understand. So the your system. Totally understand. So the businesses are gonna join.

274
00:17:00.315 --> 00:17:02.555
They're gonna put their information, links to their website.

275
00:17:02.555 --> 00:17:10.655
They can even upload some links of food of their site, like, they could take a picture of their fresh catch of the day, put it on the website here.

276
00:17:11.270 --> 00:17:14.010
They can also post that on their social media and things like that.

277
00:17:14.470 --> 00:17:22.169
Again, you can modify everything that we're doing here, but a quick slogan for you, connecting restaurants with local local food suppliers.

278
00:17:22.230 --> 00:17:25.285
Is that okay with you? Yes. Absolutely.

279
00:17:25.585 --> 00:17:31.045
Okay. Then, you know, it it it is my whole idea to it's a community. It's building a relationship

280
00:17:31.665 --> 00:17:36.430
Exactly. Is what we're trying to do. Exactly. I do see a big sense of community here,

281
00:17:36.830 --> 00:17:40.210
with your website. So I'm just gonna start, with your logo.

282
00:17:40.510 --> 00:17:46.190
And then what I like to do is start with the homepage, and then we can go to some of the internal pages.

283
00:17:46.190 --> 00:17:50.450
Can I also change the color set? Are you are you stuck with this colors scheme here?

284
00:17:52.015 --> 00:17:54.835
Yeah. Whatever you want. Okay. Absolutely fine. Alright.

285
00:17:55.855 --> 00:17:59.555
I'm just gonna choose the the green and orange color set for now,

286
00:18:00.015 --> 00:18:00.835
just because

287
00:18:01.295 --> 00:18:02.835
green is a little more vibrant.

288
00:18:03.135 --> 00:18:04.595
Change your slogan here.

289
00:18:05.830 --> 00:18:08.170
Meet your markets is fine. That's a great name.

290
00:18:08.470 --> 00:18:12.170
Once you when when it's connected with the right slogan, then it then it makes sense.

291
00:18:12.870 --> 00:18:13.910
I'll just reduce that.

292
00:18:14.070 --> 00:18:19.770
Actually, also, though I had originally started with it was called real time fresh,

293
00:18:20.975 --> 00:18:22.835
because of the term real time.

294
00:18:23.055 --> 00:18:28.515
Basically, when it comes to anything that's off the boat, you don't know whether you have 10 pounds or five pounds.

295
00:18:28.735 --> 00:18:29.955
Real Time Fresh

296
00:18:30.575 --> 00:18:34.515
was kind of the second line between meetyourmarkets.com

297
00:18:34.735 --> 00:18:35.235
was

298
00:18:35.610 --> 00:18:37.870
as in real time, as in current?

299
00:18:38.410 --> 00:18:44.490
What's current? What's So so so your so your site you have a lot of big visions for your site.

300
00:18:44.490 --> 00:18:46.030
You've shared a lot of them.

301
00:18:46.330 --> 00:18:50.190
What we wanna do what happened in my phone call yesterday, which was two hours long,

302
00:18:51.335 --> 00:18:52.475
you want to

303
00:18:52.855 --> 00:18:53.355
simplify

304
00:18:53.815 --> 00:18:58.715
right now. What you what your site needs to do to start is do two things.

305
00:18:59.975 --> 00:19:00.475
Suppliers

306
00:19:01.495 --> 00:19:02.715
can join,

307
00:19:04.570 --> 00:19:06.990
and you know restaurants can search.

308
00:19:10.169 --> 00:19:13.789
Any So suppliers as in their suppliers are the producers?

309
00:19:14.169 --> 00:19:15.389
Producers. Well,

310
00:19:15.915 --> 00:19:17.295
excuse me, we'll call them producers.

311
00:19:18.235 --> 00:19:18.555
Okay.

312
00:19:18.555 --> 00:19:25.375
Local food producers can can join and restaurants can search, and don't worry about anything else on your website.

313
00:19:26.315 --> 00:19:29.615
Okay. That'll be fine. Don't don't sell real time,

314
00:19:29.960 --> 00:19:34.060
you know, this that that that could be for a phase two and things like that.

315
00:19:34.760 --> 00:19:37.100
Let me just refresh the homepage here. And

316
00:19:42.040 --> 00:19:44.034
it looks like I'm also having a slower,

317
00:19:44.434 --> 00:19:47.414
Internet connection here. This this eye I get is is a fish.

318
00:19:48.195 --> 00:19:49.174
It's a little bit,

319
00:19:50.355 --> 00:19:51.575
little intimidating

320
00:19:51.955 --> 00:19:52.455
here.

321
00:19:52.995 --> 00:19:56.294
I'm just going to grab a picture here.

322
00:19:57.550 --> 00:20:00.610
You can remove that. Absolutely fine. Okay.

323
00:20:00.990 --> 00:20:02.690
I'm just gonna I did have your sunflowers

324
00:20:03.070 --> 00:20:07.950
before, and I did like those in your I think you had sunflowers and oh, that's good too.

325
00:20:07.950 --> 00:20:09.390
So So I'm gonna add stuff.

326
00:20:09.390 --> 00:20:13.645
I recommend maybe changing it a little later, getting finding a nice stock photo somewhere.

327
00:20:13.885 --> 00:20:15.985
I just wanna do some some quick changes.

328
00:20:16.525 --> 00:20:20.205
Smiley faces are always good on a home page, and we have an article on this.

329
00:20:20.205 --> 00:20:22.145
Do you notice how it's blurry here?

330
00:20:22.845 --> 00:20:26.465
On one side? That's because that's where the text goes. I see

331
00:20:27.210 --> 00:20:33.710
a few a few times a day people have background images where the text is covering a person's face, their smile.

332
00:20:34.169 --> 00:20:42.605
You wanna make sure the subject of your photo, whether it's a person, or a dog, or something else, is not covered by the text on your your homepage.

333
00:20:43.705 --> 00:20:45.804
In this case, I'm just gonna flip

334
00:20:46.904 --> 00:20:50.345
this from left to right because we're gonna have your main text here.

335
00:20:50.345 --> 00:20:53.885
Hopefully we get Patrick back because he did have some some really good ideas

336
00:20:54.840 --> 00:21:00.200
for your site. Are you able are you able to hear me now, Jason? Yes. Yes. I am. Alright. Good.

337
00:21:00.200 --> 00:21:00.700
Fantastic.

338
00:21:01.080 --> 00:21:05.740
Let me just add this, background image here, Pat. Were you able to hear us the whole time, Pat?

339
00:21:07.535 --> 00:21:14.575
I actually the the power went out temporarily, and, I I I literally went online when you were about to pass it over to me.

340
00:21:14.575 --> 00:21:18.995
Gotcha. Okay. No worries. So I have been able to make some changes in the meantime.

341
00:21:19.530 --> 00:21:21.530
Okay. Great. So just to catch you up, Pat.

342
00:21:22.810 --> 00:21:25.310
You know, she's trying she's trying to connect,

343
00:21:25.930 --> 00:21:28.590
restaurants and consumers with local food producers.

344
00:21:30.090 --> 00:21:32.830
And it's a place where the food producers can

345
00:21:33.705 --> 00:21:49.120
take pictures of their of their recent harvest or their catches, post them on the website, and then the restaurants can see what's available and connect with the with the suppliers in real time, or just establish a lifelong relationship with suppliers that they didn't know their that were in their local area.

346
00:21:50.380 --> 00:21:54.640
So my recommendation to XR was simply to focus on two things.

347
00:21:54.940 --> 00:22:02.559
Producers can join and restaurants can search, and any other buzzwords or frills around that, remove it for right now.

348
00:22:03.315 --> 00:22:08.135
Let me just update the image on the homepage here, and then I'll pass it over to you to you, Pat.

349
00:22:09.715 --> 00:22:11.414
And what I found with,

350
00:22:12.034 --> 00:22:17.735
my the beekeeper, the person I work with who went in and built it did her profile right away,

351
00:22:19.049 --> 00:22:19.549
is

352
00:22:20.490 --> 00:22:24.250
that many of the farmers that are part of largerfarmercom

353
00:22:24.409 --> 00:22:25.950
farmers market websites,

354
00:22:26.250 --> 00:22:27.789
they don't have their own individual

355
00:22:28.169 --> 00:22:28.669
profile.

356
00:22:29.130 --> 00:22:32.830
And that's what she liked about my website is is it was a directory,

357
00:22:33.365 --> 00:22:34.425
and she was able

358
00:22:35.045 --> 00:22:38.185
to have her own little profile that really talked about

359
00:22:38.965 --> 00:22:40.985
her and what she does

360
00:22:42.165 --> 00:22:42.985
as a farmer.

361
00:22:49.879 --> 00:22:50.379
Gotcha.

362
00:22:53.559 --> 00:22:55.980
Gotcha. Gotcha. Pat, question for you.

363
00:22:56.440 --> 00:22:59.259
What did you what were you recommending to add to the homepage?

364
00:22:59.399 --> 00:23:01.820
Was it a search module or just title text?

365
00:23:02.945 --> 00:23:03.265
Yeah.

366
00:23:03.265 --> 00:23:09.685
I was right I was gonna just put in some title text on the home page, and then what I've done is I've put in some of the main categories

367
00:23:10.065 --> 00:23:14.885
below it so people can identify what type of content can be browsed. Gotcha. Okay.

368
00:23:16.200 --> 00:23:16.940
Let me

369
00:23:17.480 --> 00:23:23.500
let's see how this is going to look then. I'm gonna use slightly jumbo text if you're just gonna use

370
00:23:23.880 --> 00:23:27.820
title font. So I'm gonna remove the search on the the homepage here,

371
00:23:28.125 --> 00:23:31.905
and we're just gonna do, title text. Let's see how this looks.

372
00:23:35.645 --> 00:23:37.985
Is this salmon skin that we're looking at here?

373
00:23:39.645 --> 00:23:40.545
Yes. Yes.

374
00:23:41.290 --> 00:23:43.630
Oh, you know, I need to turn off the slideshow.

375
00:23:43.850 --> 00:23:48.750
It's really tempting to want to use the slideshow, and it and it can be very effective in many cases.

376
00:23:49.290 --> 00:23:52.590
But again, less is more, and one powerful picture,

377
00:23:53.130 --> 00:23:54.830
may be a better than having

378
00:23:55.290 --> 00:23:56.110
lots of

379
00:23:56.665 --> 00:23:58.765
slideshow pictures. Sometimes it can become nauseating

380
00:23:59.065 --> 00:24:02.125
for the visitor if the images are not selected properly.

381
00:24:02.665 --> 00:24:07.485
Alright. Let's take a look. Totally fine with that. Completely fine with that.

382
00:24:07.705 --> 00:24:10.365
I put those on the Facebook page already.

383
00:24:11.240 --> 00:24:12.140
Some of them.

384
00:24:12.920 --> 00:24:14.140
Okay. Let's see.

385
00:24:14.920 --> 00:24:16.380
Oh, nice. Nice.

386
00:24:18.840 --> 00:24:19.900
Let me just do

387
00:24:20.360 --> 00:24:21.340
one last thing,

388
00:24:23.335 --> 00:24:25.755
and, and then I'll pass it over to

389
00:24:26.135 --> 00:24:26.635
Pat.

390
00:24:30.855 --> 00:24:34.235
Just gonna increase the padding here so we can see more of the,

391
00:24:35.015 --> 00:24:35.755
the gentleman.

392
00:24:37.140 --> 00:24:39.480
And I'm gonna increase the font size a

393
00:24:41.140 --> 00:24:43.160
bit. Can I keep that picture

394
00:24:43.460 --> 00:24:43.960
online?

395
00:24:44.500 --> 00:24:46.500
What I would recommend is Or do I have

396
00:24:47.540 --> 00:24:48.760
You should definitely

397
00:24:49.620 --> 00:24:51.880
buy the stock photos yourself.

398
00:24:53.255 --> 00:24:54.934
So you can go to a website.

399
00:24:55.255 --> 00:24:57.815
You can just search for stock photos. This is good for everyone to know.

400
00:24:57.815 --> 00:25:00.235
We have an article about it in our blog too.

401
00:25:00.455 --> 00:25:05.434
There's websites for free stock photos, but let's just go to iStockphoto because I know they have the,

402
00:25:06.510 --> 00:25:10.050
Yeah. Because I'm afraid I won't be able to put it in there like you're doing that.

403
00:25:10.590 --> 00:25:13.410
So you can search for for things like,

404
00:25:14.270 --> 00:25:15.250
just farmer.

405
00:25:16.190 --> 00:25:16.690
Mhmm.

406
00:25:17.470 --> 00:25:19.410
You wanna make sure that you have the rights.

407
00:25:19.425 --> 00:25:27.845
You know, when you buy from a site, from, like, iStockphoto or from a free royalty free site, you don't have to worry about infringing on copyrights and stuff like that.

408
00:25:28.705 --> 00:25:32.225
Yeah. So and you can get great pictures very easily. Look, there's tons of them here.

409
00:25:32.225 --> 00:25:37.690
And then you don't have to worry about getting a letter in the mail saying, hey, you're using this image without permission.

410
00:25:38.310 --> 00:25:40.950
So I'm just using Any of those look great. Yeah. They do look great.

411
00:25:40.950 --> 00:25:45.030
They even look better than than the guy that we chose here real quick. Yeah. Alright.

412
00:25:45.030 --> 00:25:50.575
So I'll pass it over to you now, Pat, and, you can take the reins here with some of the suggestions,

413
00:25:51.434 --> 00:25:52.095
you had.

414
00:25:54.395 --> 00:25:55.855
Alright. Thank you very much.

415
00:26:00.460 --> 00:26:00.960
Alright.

416
00:26:01.420 --> 00:26:09.760
So one of the changes that I made right off of the bat was, the idea the goal of it, of course, was to educate visitors as to what type of content

417
00:26:10.140 --> 00:26:14.544
it is they can find on the website. One of the reasons why we're just putting in,

418
00:26:15.024 --> 00:26:17.125
a title tag there on the homepage

419
00:26:17.505 --> 00:26:23.605
is to educate people right away so that you can they can be engaged to continue scrolling and discovering the website.

420
00:26:24.225 --> 00:26:26.325
And what we did was we we customized

421
00:26:26.625 --> 00:26:29.320
one of the widgets. And I'm gonna share the code with everybody

422
00:26:29.700 --> 00:26:32.920
here. But what I've just we just went ahead and put in four as an example.

423
00:26:33.460 --> 00:26:38.280
But rather than sending people through drop down, you're able to show them some of the main categories

424
00:26:38.980 --> 00:26:42.600
that are available on your website. So if I'm looking to connect with beekeepers,

425
00:26:43.115 --> 00:26:47.295
I can click on that and I can see all the different beekeepers that are there.

426
00:26:49.835 --> 00:26:53.535
So the way that we did that and something that I like it's a little bit of customization.

427
00:26:53.675 --> 00:26:55.215
I'm gonna close some of these

428
00:26:56.350 --> 00:26:58.450
tabs. But what we did is we customized

429
00:26:58.750 --> 00:26:59.890
the top categories

430
00:27:00.510 --> 00:27:00.990
widget.

431
00:27:00.990 --> 00:27:05.390
The reason why we had to customize this, and a lot of people on this call might be in a similar,

432
00:27:05.710 --> 00:27:06.210
situation,

433
00:27:06.750 --> 00:27:11.090
is that on this website, we have a single top level category, which is producers.

434
00:27:11.815 --> 00:27:17.755
So if we call the top level categories then of course we're only gonna have one category showing in that box.

435
00:27:17.895 --> 00:27:20.235
So what we did is we customized this widget

436
00:27:20.855 --> 00:27:24.215
that is streaming those categories and we hard coded everything.

437
00:27:24.215 --> 00:27:27.435
So it's very easy for you to add additional categories.

438
00:27:28.320 --> 00:27:35.460
Again, I'm gonna share this with everybody, but what I like about this is, right now you said one of the things that they're gonna do is they're gonna share photos

439
00:27:36.240 --> 00:27:38.740
of the different type of products that they're producing,

440
00:27:39.120 --> 00:27:40.100
the local markets.

441
00:27:40.695 --> 00:27:45.034
You could very well have one of the buttons be a link to dairy products.

442
00:27:45.095 --> 00:27:48.394
It doesn't necessarily have to take people to the members themselves.

443
00:27:48.855 --> 00:27:51.575
So you'll be able to choose what you want it to be.

444
00:27:51.575 --> 00:27:57.480
These could just be call to actions and it's a it's an interactive way to to, to browse the website.

445
00:27:57.480 --> 00:28:00.700
And for anybody that wants to know how we're calling this widget,

446
00:28:01.320 --> 00:28:03.340
what we did is we went into the

447
00:28:03.800 --> 00:28:07.080
let me go ahead and and paste this for now and share it with everybody.

448
00:28:07.080 --> 00:28:08.540
We went into design settings.

449
00:28:11.755 --> 00:28:14.255
And in design settings under homepage layout,

450
00:28:14.635 --> 00:28:18.414
we're able to choose in the homepage section order what we wanna have display.

451
00:28:18.554 --> 00:28:21.934
And here we're saying to show the top level category. So,

452
00:28:22.309 --> 00:28:24.890
I'm gonna go ahead and and paste this in the

453
00:28:25.350 --> 00:28:27.370
in the chat. Just give me one moment.

454
00:28:32.150 --> 00:28:33.929
Alright. And there we go.

455
00:28:36.355 --> 00:28:38.054
I just shared that with everybody.

456
00:28:38.274 --> 00:28:44.375
Something else that I wanted to to go over with you, and and again, this is how people sign up and use the website.

457
00:28:44.595 --> 00:28:49.654
When there's a single top level category, if we go ahead and log in as one of your members,

458
00:28:51.160 --> 00:28:53.260
which we'll do right now. Okay.

459
00:29:00.680 --> 00:29:03.420
You're going to see that they're required

460
00:29:03.800 --> 00:29:05.100
to answer a question,

461
00:29:05.775 --> 00:29:09.375
which is top category producers, but there's only one option.

462
00:29:09.375 --> 00:29:13.535
So this could be a confusing step for people in terms of what they have to do.

463
00:29:13.535 --> 00:29:15.315
So when you only have one category,

464
00:29:15.775 --> 00:29:17.955
what you can do is you can actually,

465
00:29:19.220 --> 00:29:21.060
auto select that for all of your members.

466
00:29:21.060 --> 00:29:24.100
So nobody will ever need to have to select that in the form.

467
00:29:24.100 --> 00:29:25.800
Well, it will be automatically selected.

468
00:29:25.860 --> 00:29:29.480
So what we do in order to do that is we'll go into the form manager.

469
00:29:36.275 --> 00:29:38.535
And then we'll look for the contact

470
00:29:39.075 --> 00:29:40.295
details form.

471
00:29:46.150 --> 00:29:50.090
And what we need to identify is we need to identify what is the ID

472
00:29:50.710 --> 00:29:51.690
of the category.

473
00:29:51.990 --> 00:29:54.809
In this case, we know that it's ID number two.

474
00:29:55.190 --> 00:29:58.570
So we're gonna go look for that top level category selection,

475
00:30:00.515 --> 00:30:03.415
which is here, the profession ID, top level category.

476
00:30:03.795 --> 00:30:05.335
We're gonna make this a hidden

477
00:30:05.635 --> 00:30:06.135
category,

478
00:30:06.835 --> 00:30:09.175
and we're gonna place number two

479
00:30:09.635 --> 00:30:11.475
as the field label name.

480
00:30:11.475 --> 00:30:16.280
So what that's gonna do is it's automatically going to select it for everybody

481
00:30:16.660 --> 00:30:18.120
that fills out that form.

482
00:30:18.820 --> 00:30:19.720
Oh, great.

483
00:30:20.020 --> 00:30:21.480
So we're gonna save that.

484
00:30:23.060 --> 00:30:28.184
And we just saved all of your members that one step, from having to select your top level categories.

485
00:30:28.184 --> 00:30:29.565
It'll automatically happen

486
00:30:30.105 --> 00:30:30.845
for them.

487
00:30:31.385 --> 00:30:33.645
So we'll go ahead and click on save and continue.

488
00:30:34.505 --> 00:30:35.645
Something else I identified

489
00:30:36.585 --> 00:30:38.924
was that some of your sublevel categories

490
00:30:39.465 --> 00:30:43.160
have sub sublevel categories and others do not. Okay.

491
00:30:43.540 --> 00:30:45.480
So it makes for a little bit of disorganization.

492
00:30:45.940 --> 00:30:47.720
And what we did is we actually,

493
00:30:48.500 --> 00:30:52.360
we we, at the customization experts, we actually have a multi category,

494
00:30:53.220 --> 00:30:54.120
search module,

495
00:30:54.500 --> 00:30:56.360
which, which we've actually installed

496
00:30:56.825 --> 00:31:00.125
as a complimentary gift to you for this call. But having,

497
00:31:00.985 --> 00:31:04.445
a sublevel with a sub sublevel category for all of your categories

498
00:31:05.065 --> 00:31:06.505
would make this for a better,

499
00:31:06.905 --> 00:31:07.885
user experience.

500
00:31:08.745 --> 00:31:12.684
So if you could think of things to put underneath brewers and underneath growers,

501
00:31:13.440 --> 00:31:17.539
and so forth, then it would make for a little bit of a of a better, experience.

502
00:31:18.000 --> 00:31:21.059
And the way that's gonna look on the front end of your website

503
00:31:21.360 --> 00:31:26.980
is over here we have the multi category search filter, which makes for an interactive search experience.

504
00:31:27.515 --> 00:31:33.615
People are able to check various boxes and see any members that offer any of those categories.

505
00:31:33.995 --> 00:31:37.935
So in this case, I could find the anglers that have these types of fish,

506
00:31:38.235 --> 00:31:44.620
for example, if they had those. I could also, at the same time, search for sharp farmers that have,

507
00:31:45.160 --> 00:31:47.580
different types of produce. So if you're looking to,

508
00:31:48.280 --> 00:31:59.144
browse various types of of of products at the same time, people will be able to do it via this this module, which should make for a a little bit of a a more enjoyable search experience.

509
00:31:59.144 --> 00:32:03.565
But as you can see, the brewers and the growers, there is no plus box.

510
00:32:03.705 --> 00:32:07.725
So if you add sub sub level categories to those, that should take care of everything,

511
00:32:08.424 --> 00:32:12.940
for you in terms of that. So I just do the sub sub like I did before, Patrick?

512
00:32:13.080 --> 00:32:15.580
Just go in and add those how I've done it before?

513
00:32:16.039 --> 00:32:18.440
That's correct. That's exactly what you would do.

514
00:32:18.440 --> 00:32:25.695
And then the and then this tip here, I know it's a repeat from the last webinar, but I do think it's a missed opportunity especially

515
00:32:26.315 --> 00:32:30.335
when you're on a mobile device because here is the hero divider.

516
00:32:30.635 --> 00:32:32.095
And this is a great opportunity

517
00:32:32.395 --> 00:32:36.015
in order for you to direct traffic where you want them to go.

518
00:32:36.300 --> 00:32:41.680
So here we have search, find members, but there's nothing to click on. There's no action to take.

519
00:32:41.900 --> 00:32:42.380
Okay.

520
00:32:42.380 --> 00:32:49.360
So if we we'll do one together since we did it on the last webinar, and you'll be able to do the other two once you know where you wanna direct them.

521
00:32:49.615 --> 00:32:50.115
Okay.

522
00:32:50.654 --> 00:32:52.674
So if we go into the design settings,

523
00:33:00.654 --> 00:33:04.115
in the home page layout, we'll see the home page divider settings.

524
00:33:04.679 --> 00:33:07.240
So here we're able to send them somewhere.

525
00:33:07.240 --> 00:33:12.220
So that by adding a link name and a link URL, it's again, like, add a call to action.

526
00:33:13.399 --> 00:33:17.720
Also In this case Also also Pat Go ahead, Jason. You can put keywords there.

527
00:33:17.720 --> 00:33:20.379
Instead of search, you can say search local producers.

528
00:33:21.695 --> 00:33:22.915
Yes. Local producers

529
00:33:23.455 --> 00:33:26.255
or local farmers, you know, whatever whatever it might be.

530
00:33:26.255 --> 00:33:30.355
Those are great areas to add more search, keywords to your homepage.

531
00:33:31.855 --> 00:33:33.235
So I can add multiple

532
00:33:34.080 --> 00:33:36.340
to, search words in there?

533
00:33:38.720 --> 00:33:40.659
Well, there there's only three sections.

534
00:33:40.720 --> 00:33:50.955
You can you can put whatever there's only three columns there, but you can put three different calls to action, that you want your visitors to perhaps click on when they first visit your website.

535
00:33:51.015 --> 00:33:52.155
And it also helps,

536
00:33:52.455 --> 00:33:57.435
you know, explain to them what what they can potentially find if they search your website.

537
00:34:06.510 --> 00:34:06.830
Correct.

538
00:34:06.830 --> 00:34:18.204
Anytime you can replace the generic word members with a keyword that will you wanted to rank for in search results, it's gonna be very helpful for your free SEO, especially since it's your your home page.

539
00:34:18.204 --> 00:34:21.185
And here we can see that we now have a call to action

540
00:34:21.645 --> 00:34:25.264
to click on. So if somebody says, oh, I can search for local producers.

541
00:34:25.565 --> 00:34:28.704
How do I do that? Or I can just click here to begin my search.

542
00:34:28.925 --> 00:34:31.505
It'll instantly take them to that to the searching

543
00:34:32.204 --> 00:34:33.025
panel here.

544
00:34:33.460 --> 00:34:33.960
Okay.

545
00:34:36.660 --> 00:34:38.840
How do I make sure that

546
00:34:39.620 --> 00:34:40.600
local producers

547
00:34:40.900 --> 00:34:41.400
versus

548
00:34:41.940 --> 00:34:43.800
people who just wanna be a member?

549
00:34:44.500 --> 00:34:49.775
Members would stay private, but local producers would come up in the search mode. Is that correct?

550
00:34:51.915 --> 00:34:54.074
How do I find that? That is correct.

551
00:34:54.074 --> 00:34:59.694
So my question to you is, is this a member's only website where restaurant owners need to

552
00:35:00.075 --> 00:35:04.380
sign up before they can find and connect with these with these particular,

553
00:35:04.920 --> 00:35:05.420
producers?

554
00:35:05.800 --> 00:35:08.619
Or is all the content accessible to everybody?

555
00:35:10.200 --> 00:35:14.760
I would like for the members to have access to all the content.

556
00:35:14.760 --> 00:35:19.395
And the members, I'm assuming, would be local people who wanna connect with the

557
00:35:19.935 --> 00:35:23.635
you know, people who go to farmers markets, and they wanna be able to follow

558
00:35:24.255 --> 00:35:24.755
and

559
00:35:25.135 --> 00:35:25.635
get

560
00:35:26.175 --> 00:35:27.315
connected with

561
00:35:27.695 --> 00:35:28.195
the

562
00:35:28.830 --> 00:35:35.570
producers that are on the website that owns a farm. They can communicate with them. But in order to,

563
00:35:35.950 --> 00:35:40.530
in order to connect with them or to browse the website, I would first need to create an account.

564
00:35:41.150 --> 00:35:44.370
Yes. I want them to have to create a be a member.

565
00:35:45.174 --> 00:35:47.674
Okay. Well, there is a setting for that.

566
00:35:47.974 --> 00:35:48.954
I'm not sure

567
00:35:49.335 --> 00:35:50.954
Do you recommend that, Patrick?

568
00:35:52.775 --> 00:35:53.595
If you

569
00:35:53.895 --> 00:35:59.220
Or I mean It's it's definitely it's definitely something you could enable. Normally,

570
00:36:00.000 --> 00:36:02.820
hiding the content and forcing people to sign up

571
00:36:03.360 --> 00:36:07.540
is is something that's difficult to do. A lot of people are gonna leave your websites.

572
00:36:08.000 --> 00:36:08.660
I would.

573
00:36:09.845 --> 00:36:12.984
Yeah. So don't actually then yeah. Just if they wanna,

574
00:36:13.684 --> 00:36:16.984
search, they can. If they wanna become a member,

575
00:36:17.924 --> 00:36:20.105
then that's good too. Yeah.

576
00:36:20.644 --> 00:36:23.385
So so my question to you at that point is,

577
00:36:23.765 --> 00:36:24.664
what is it

578
00:36:25.080 --> 00:36:28.200
that you would you would get by becoming a member? Right?

579
00:36:28.200 --> 00:36:31.100
What are that what what are you getting as a restaurant owner?

580
00:36:31.960 --> 00:36:34.300
Okay. So if you become a member,

581
00:36:35.080 --> 00:36:35.580
you

582
00:36:37.795 --> 00:36:38.295
will

583
00:36:39.795 --> 00:36:43.735
how how my understanding is is that when you create a profile,

584
00:36:44.275 --> 00:36:45.975
you're actually able to

585
00:36:46.995 --> 00:36:48.215
link and follow

586
00:36:49.590 --> 00:36:50.490
other members,

587
00:36:51.910 --> 00:36:52.810
web pages

588
00:36:53.430 --> 00:36:55.370
and that you will also get

589
00:36:56.150 --> 00:36:57.370
coupon alerts,

590
00:36:58.710 --> 00:37:02.330
which I'd like to be able to have it set up to where the producers

591
00:37:02.870 --> 00:37:03.930
can send out

592
00:37:04.545 --> 00:37:05.285
fresh notices,

593
00:37:06.464 --> 00:37:11.125
where the farmers market location they're going to be. They get our newsletter.

594
00:37:13.425 --> 00:37:16.325
But I would like for them to be able to get alerts and

595
00:37:17.060 --> 00:37:19.400
to look at the profiles of where the

596
00:37:20.500 --> 00:37:26.359
the farmers are going to be that Saturday or Sunday or get meet your meet and greet invitation.

597
00:37:26.580 --> 00:37:31.080
So I wanna so I wanna stop you right there because you're getting back into the real time thing

598
00:37:31.585 --> 00:37:34.545
where you want real time updates and and things like that.

599
00:37:34.545 --> 00:37:37.205
What I think you should start with is simply getting

600
00:37:37.585 --> 00:37:39.845
the local suppliers to list

601
00:37:40.225 --> 00:37:48.619
their businesses and the types of food that they provide, and then allowing people to find suppliers who offer those types of food.

602
00:37:48.619 --> 00:37:51.119
And just leave it leave it at that to start.

603
00:37:52.220 --> 00:37:57.100
In a phase I'll be fine with that. Absolutely fine with that. This really was started to be

604
00:37:57.875 --> 00:37:59.974
to build a relationship between

605
00:38:00.595 --> 00:38:04.055
my son's friends who were fishermen and shrimpers and

606
00:38:04.515 --> 00:38:08.694
the farmers and to have them connect and be able to get their products

607
00:38:09.234 --> 00:38:13.509
to these restaurants and then prove that they really are local and they really are growing.

608
00:38:13.509 --> 00:38:16.410
It really is about the relationship more than anything else.

609
00:38:16.950 --> 00:38:21.509
Total totally understand. Those could be the first members that that join join your site.

610
00:38:21.509 --> 00:38:24.170
So, Pat, we should focus now on

611
00:38:24.470 --> 00:38:27.849
from the homepage, making sure the navigation for a potential

612
00:38:28.395 --> 00:38:30.415
producer is is very clear

613
00:38:30.795 --> 00:38:35.135
that they should join this site to get exposure to more potential buyers

614
00:38:35.515 --> 00:38:37.695
of for the for the products they offer.

615
00:38:39.595 --> 00:38:41.935
And I actually have a Facebook,

616
00:38:42.955 --> 00:38:43.935
business account,

617
00:38:44.490 --> 00:38:44.990
which

618
00:38:45.530 --> 00:38:46.730
they are pretty

619
00:38:47.370 --> 00:38:49.630
I guess I'm assuming maybe I'm not naive.

620
00:38:50.170 --> 00:38:55.150
Picky about selecting sites, but they actually liked mine because it was considered a relationship.

621
00:38:56.330 --> 00:38:57.390
And they

622
00:38:58.125 --> 00:38:59.825
were always open to promoting

623
00:39:01.085 --> 00:39:04.785
Facebook at business ads because they liked my website.

624
00:39:05.165 --> 00:39:08.925
Well, no. Yes and no. Facebook's in the business to make money.

625
00:39:08.925 --> 00:39:15.140
So anyone who is interacting on Facebook, they're gonna say, why don't you give us money to advertise your services.

626
00:39:15.520 --> 00:39:16.020
Do

627
00:39:16.400 --> 00:39:17.540
you recommend that?

628
00:39:18.400 --> 00:39:20.180
I recommend that when

629
00:39:20.560 --> 00:39:22.740
I recommend investing in any advertising

630
00:39:23.040 --> 00:39:24.660
after you've shown your website

631
00:39:25.040 --> 00:39:28.420
to friends and family, and you can ask them these four questions.

632
00:39:29.154 --> 00:39:33.154
And they can give you the correct answer. This is something everyone can write down.

633
00:39:33.154 --> 00:39:38.454
Show your website to friends and family, do not tell them what the website's about, just show them the homepage,

634
00:39:38.755 --> 00:39:39.494
ask them

635
00:39:40.194 --> 00:39:41.815
what is this website about?

636
00:39:42.750 --> 00:39:44.930
What type of person would use this website?

637
00:39:45.790 --> 00:39:48.290
Where would someone click to sign up?

638
00:39:48.990 --> 00:39:51.330
And if they can answer that question,

639
00:39:52.430 --> 00:39:56.930
do the plans what are the what's the benefit of the different plans that I offer?

640
00:39:57.735 --> 00:39:58.235
Okay.

641
00:39:59.255 --> 00:40:01.515
Let me let me repeat those questions for everyone.

642
00:40:01.815 --> 00:40:03.595
What is this website for?

643
00:40:04.055 --> 00:40:05.755
Who would use this website?

644
00:40:07.015 --> 00:40:09.835
Where do you click to sign up for the website?

645
00:40:11.890 --> 00:40:17.750
And can you easily tell the difference of the benefits of if you're offering different plans of your website.

646
00:40:18.450 --> 00:40:23.030
If you can get affirmative answers from different people on those four questions,

647
00:40:23.570 --> 00:40:24.070
then

648
00:40:24.515 --> 00:40:27.335
you can start investing in some paid advertising.

649
00:40:27.875 --> 00:40:32.295
Until then, you probably have a confusing website that that that isn't

650
00:40:32.915 --> 00:40:40.890
set up properly with just, you know, with the right navigation and flow, and you should improve on that first so you know that when you do invest in advertising,

651
00:40:41.910 --> 00:40:50.250
people will come to your website, know what it's about, who it's for, how to join, and then probably choose a plan that you're leaning them towards to to join.

652
00:40:51.105 --> 00:40:55.605
That's why I completely stopped because Gotcha. Of mine is functioning.

653
00:40:55.665 --> 00:40:57.925
It's it's not clear and it's confusing.

654
00:40:59.825 --> 00:41:03.825
Patrick, one one thing that I like to do in the top there is where it says get listed today.

655
00:41:03.825 --> 00:41:06.770
I would say food suppliers or food producers,

656
00:41:07.710 --> 00:41:08.690
join our network

657
00:41:09.070 --> 00:41:10.770
or or add your add your

658
00:41:11.150 --> 00:41:12.850
your business or products.

659
00:41:13.550 --> 00:41:16.590
Something like that. This here is inside of the mini nav.

660
00:41:16.590 --> 00:41:19.730
So what we do is we go into the toolbox, the menu manager,

661
00:41:20.065 --> 00:41:22.005
and we're looking for the mini nav.

662
00:41:24.385 --> 00:41:25.285
And I agree.

663
00:41:26.865 --> 00:41:30.965
So we're going with the the keyword here is food producers, I think.

664
00:41:31.665 --> 00:41:32.805
Okay. Right?

665
00:41:33.720 --> 00:41:35.740
Sure. Food or producers. Yeah.

666
00:41:52.605 --> 00:41:55.904
Hey. Food producers join the network there in the top right.

667
00:41:57.964 --> 00:41:59.244
And then I think that's great.

668
00:41:59.244 --> 00:42:04.190
And this this call to action of all the call to actions on a website is, to me, the most important

669
00:42:04.490 --> 00:42:09.230
because it doesn't collapse in mobile view. It's always there on all of the different pages.

670
00:42:09.609 --> 00:42:13.470
This menu will collapse, but this call to action will always be there.

671
00:42:13.530 --> 00:42:18.590
So it'll be very easy for food producers to know where they need to go to add an account.

672
00:42:19.025 --> 00:42:21.525
Pat, I will that go directly to the free,

673
00:42:21.905 --> 00:42:23.125
join free profile

674
00:42:23.905 --> 00:42:28.085
and not the selective ones, but it goes directly to the free one? Or okay.

675
00:42:29.265 --> 00:42:33.585
That would be a good that that's a strategy I've seen implemented many times. I like that.

676
00:42:33.585 --> 00:42:34.680
So you're on the menu.

677
00:42:35.720 --> 00:42:38.380
I've been watching all of your clips.

678
00:42:39.640 --> 00:42:42.380
So another thing to do instead of calling it basic,

679
00:42:44.599 --> 00:42:46.619
call it maybe something a little more colorful,

680
00:42:47.480 --> 00:42:47.980
like

681
00:42:50.025 --> 00:42:52.165
free, free producer listing.

682
00:42:53.825 --> 00:42:57.605
That sounds great. If I saw create account, free producer listing,

683
00:42:58.305 --> 00:43:00.565
hey, I'm a producer, I want a free listing,

684
00:43:00.865 --> 00:43:02.245
I'm gonna join this website.

685
00:43:03.010 --> 00:43:03.510
Absolutely.

686
00:43:04.930 --> 00:43:07.830
So a lot of a lot of setting up the site is just choosing

687
00:43:08.130 --> 00:43:09.750
the right text because

688
00:43:10.530 --> 00:43:15.965
when people come to a website, all they have is text and images, and that's what's doing the selling for you.

689
00:43:15.965 --> 00:43:19.185
That that's the most important thing. Pat, I would also put the two

690
00:43:19.565 --> 00:43:23.425
two at least one or two buttons under the main title there on the homepage

691
00:43:23.965 --> 00:43:25.345
to give a call to action.

692
00:43:25.965 --> 00:43:29.340
Maybe browse by category and send them to the category page.

693
00:43:31.260 --> 00:43:31.760
Okay.

694
00:43:34.700 --> 00:43:40.080
So what I'll do in that in that in that instance then is I'm just gonna put some code inside of a widget here.

695
00:43:40.220 --> 00:43:40.720
Okay.

696
00:43:41.835 --> 00:43:42.815
Just take a

697
00:43:47.035 --> 00:43:47.535
moment.

698
00:43:50.715 --> 00:43:53.775
I mean, your platform is is fantastic.

699
00:43:54.155 --> 00:43:55.375
You guys have really

700
00:43:55.970 --> 00:43:57.190
developed a good product.

701
00:43:58.289 --> 00:44:14.495
I'm always happiest when we we can set up an entire site and probably 90% of sites without touching like, Pat Pat's customizing a few things here or there without touching a single line of of code, just using the design settings, changing the titles, and the names of the membership levels.

702
00:44:14.715 --> 00:44:18.975
I feel that's more effective than any customization you can do on a website.

703
00:44:22.635 --> 00:44:23.455
So let's

704
00:44:24.260 --> 00:44:26.339
let's see what that these changes look like for Pat.

705
00:44:26.339 --> 00:44:29.240
We're basically putting two buttons on the home page there.

706
00:44:29.700 --> 00:44:30.200
Okay.

707
00:44:35.220 --> 00:44:36.680
Wow. It looks fantastic

708
00:44:36.980 --> 00:44:37.480
already.

709
00:44:38.095 --> 00:44:38.915
Much better.

710
00:44:40.575 --> 00:44:43.935
Your source to find local farm to table food producers.

711
00:44:43.935 --> 00:44:45.935
Now if I'm a food producer, I'm gonna say, okay.

712
00:44:45.935 --> 00:44:48.755
Well, how do I get my products listed on this website?

713
00:44:49.455 --> 00:44:51.635
So we're using text to,

714
00:44:52.359 --> 00:44:59.099
you know, explain what the what the website does to other people indirectly to the members who are gonna be who we want to sign up.

715
00:45:03.800 --> 00:45:05.480
And I guess lastly, let's,

716
00:45:05.880 --> 00:45:07.575
update the main menu links.

717
00:45:08.935 --> 00:45:11.035
How it works is fine. Let's let's

718
00:45:11.895 --> 00:45:15.255
oh, where's that linking to, Pat? The the join today for the producer? Yeah.

719
00:45:15.255 --> 00:45:20.454
So I'm gonna I'm gonna have to update this join and this join to go to check out three really quickly as well.

720
00:45:20.454 --> 00:45:22.075
Okay. That'll just take a moment.

721
00:45:23.259 --> 00:45:24.720
So that's there's some consistency.

722
00:45:29.339 --> 00:45:29.660
Right.

723
00:45:29.660 --> 00:45:35.295
A site like this, you're just starting out, you really haven't made much traction for a few months, just let everyone sign up for free.

724
00:45:35.535 --> 00:45:41.635
After you get your first hundred members, figure out a strategy on how you wanna upgrade those free members to paying members.

725
00:45:43.295 --> 00:45:48.434
Okay. And I have listened to quite a few of your calls on that as far as the enticements

726
00:45:48.734 --> 00:45:49.234
or

727
00:45:49.615 --> 00:45:50.275
how you

728
00:45:50.655 --> 00:45:56.230
trying to upsell them, I guess, or whatever. A new call. I don't know. Yeah.

729
00:45:56.230 --> 00:46:01.510
Generally, business is looking for more visibility or more exposure or to be featured in some way.

730
00:46:01.750 --> 00:46:06.490
So depending on your industry, that could be social media sharing, featuring them on the home page.

731
00:46:06.495 --> 00:46:10.035
If you have a Well, the plan was in the newsletter is to feature

732
00:46:10.335 --> 00:46:12.035
the farmers in the newsletter,

733
00:46:13.615 --> 00:46:15.395
or something like that, you know.

734
00:46:16.255 --> 00:46:16.755
Absolutely.

735
00:46:17.375 --> 00:46:19.715
That's that's that's a super way to,

736
00:46:20.415 --> 00:46:20.915
provide

737
00:46:21.740 --> 00:46:23.839
fun content to your readers,

738
00:46:24.460 --> 00:46:26.799
and also to showcase that you have,

739
00:46:27.099 --> 00:46:29.200
you know, farmers that you recommend,

740
00:46:29.660 --> 00:46:31.359
that have recently joined your site.

741
00:46:32.140 --> 00:46:36.559
Now fresh to table at the top was supposed to be where I could post articles,

742
00:46:37.155 --> 00:46:41.175
and that they could go to that. And that's where I could also write some stories about

743
00:46:41.795 --> 00:46:42.935
some of my members

744
00:46:43.635 --> 00:46:44.455
that were

745
00:46:44.835 --> 00:46:45.975
farmers and producers.

746
00:46:47.155 --> 00:46:47.655
But

747
00:46:47.955 --> 00:46:48.455
really,

748
00:46:48.835 --> 00:46:49.655
I don't know.

749
00:46:50.680 --> 00:46:51.500
Yep. So

750
00:46:52.680 --> 00:46:56.140
so publishing blog articles is probably the best way to,

751
00:46:57.560 --> 00:47:00.460
create content that you can then use in your own advertising.

752
00:47:00.920 --> 00:47:05.740
So you can write an article featuring a local farmer. You can write about, you know, ten

753
00:47:06.275 --> 00:47:08.855
ten things to look at when picking local produce.

754
00:47:09.555 --> 00:47:12.535
Okay. You know, or or you can get super specific like,

755
00:47:13.235 --> 00:47:16.615
how to know what when a strawberry is fresh.

756
00:47:16.835 --> 00:47:30.690
And you can look at the the dots and the color of the stem, and and then you share that on your Facebook, and now you're an advocate for fresh healthy eating, and now you have a whole following of that whole healthy revolution which everyone should be a part of,

757
00:47:30.990 --> 00:47:33.569
following your your website now. So

758
00:47:33.950 --> 00:47:34.770
you can create

759
00:47:37.045 --> 00:47:43.385
a a voice and a personality for your brand, which is one of promoting health, wellness, and food freshness.

760
00:47:44.245 --> 00:47:48.180
Right. And and that theme So was that stood up? I'm sorry. Go ahead.

761
00:47:48.420 --> 00:47:54.339
And that theme can carry not only on your website, but in your emailing and in your social media marketing too.

762
00:47:54.339 --> 00:47:56.599
It's a it's a great topic to to promote.

763
00:47:58.819 --> 00:48:01.000
So when I'm doing articles,

764
00:48:03.585 --> 00:48:09.925
I'm I'm trying to remember how where I went to to write those articles so that they will appear under the fresh to table.

765
00:48:10.305 --> 00:48:12.785
Is that did you relink that? Or or

766
00:48:13.185 --> 00:48:17.045
No. It's still going to the same thing. My recommendation was fresh to table.

767
00:48:17.270 --> 00:48:22.490
It's very important that the website visitor knows what they're gonna be getting when they click on a link.

768
00:48:22.710 --> 00:48:26.810
Fresh to Table was a little a little unclear, so you could call it the Fresh to Table blog.

769
00:48:26.950 --> 00:48:29.670
Fresh to Table I like that. I love that.

770
00:48:29.670 --> 00:48:34.875
I'm just trying to remember where I went in to write that article to post it in there.

771
00:48:35.335 --> 00:48:40.795
Yeah. So what what go ahead. So this is the slash blog. So this is the blog feature.

772
00:48:41.335 --> 00:48:43.115
So what you do to

773
00:48:43.575 --> 00:48:46.849
identify who's allowed to post a blog is you go into your products

774
00:48:47.230 --> 00:48:49.170
and you can see who's able

775
00:48:50.109 --> 00:48:53.549
to post that. So here we can see the Fresh to Table Communications is here.

776
00:48:53.549 --> 00:48:55.650
So it's the admin blog contributor.

777
00:48:56.349 --> 00:48:59.890
So a little a little shortcut is you click on this member

778
00:49:00.435 --> 00:49:05.655
ID and you'll see the account that you used to create that. So if you log in as that member,

779
00:49:06.275 --> 00:49:09.895
you're gonna be able to see all the different articles you've already written,

780
00:49:10.275 --> 00:49:13.170
and you'll be able to add new articles as well.

781
00:49:13.650 --> 00:49:15.190
Okay. Perfect. Okay.

782
00:49:18.849 --> 00:49:23.270
Alright. I feel really really good about this this mini transformation that we did.

783
00:49:23.890 --> 00:49:29.525
Thank you. Yeah. I think adding some simple blog articles, just make top five lists to start.

784
00:49:29.525 --> 00:49:36.585
You know, there's, you know, benefits to writing really, you know, long winded articles that are that are 2,000 words for for for search engine optimization.

785
00:49:36.805 --> 00:49:42.970
But for your case, because you're just trying to populate your site quickly, just write short what we call listicles.

786
00:49:43.590 --> 00:49:49.610
So, you know, just top five ways to to do x, y, and z. Have an intro paragraph,

787
00:49:49.910 --> 00:49:52.250
list the five ways, and have an outro paragraph.

788
00:49:52.310 --> 00:49:55.445
Add a nice image, and then you can quickly write multiple articles,

789
00:49:55.905 --> 00:49:56.885
with that strategy.

790
00:49:57.105 --> 00:50:04.325
And and you can use those articles with the goal of sharing them on social media that brings people to your website to read those articles.

791
00:50:04.785 --> 00:50:05.025
Okay.

792
00:50:05.025 --> 00:50:11.170
So it's just a quick way to to add some some nice resources to your website and also imagery as

793
00:50:11.470 --> 00:50:12.210
well. Okay.

794
00:50:13.550 --> 00:50:15.089
I mean, this looks fabulous.

795
00:50:15.390 --> 00:50:16.369
The whole point

796
00:50:17.069 --> 00:50:20.849
this is this is great. This is my brain on the screen.

797
00:50:22.190 --> 00:50:22.690
Okay.

798
00:50:23.755 --> 00:50:25.855
You know what I'm saying? That's great.

799
00:50:27.675 --> 00:50:28.155
Alright.

800
00:50:28.155 --> 00:50:33.455
Well well, thank you for letting us, check out your website and and work on your website, Lori.

801
00:50:33.675 --> 00:50:37.855
And try to use some of the the strategies we explained today to,

802
00:50:38.420 --> 00:50:40.920
get more members to join. And Okay.

803
00:50:41.380 --> 00:50:45.380
When you have more content on the site, then you'll have more stuff to share on social media.

804
00:50:45.380 --> 00:50:49.960
And hopefully things will start to snowball a little bit, and the community will will grow with some light marketing.

805
00:50:50.915 --> 00:50:53.494
Great. Well, I sure appreciate all your help

806
00:50:53.795 --> 00:50:55.895
and all your calls. That's been great.

807
00:50:56.994 --> 00:51:00.675
Alright. You're very you're very welcome, Lori. Thanks for sharing your site with us. Alright.

808
00:51:00.675 --> 00:51:01.575
Have a good evening.

809
00:51:03.609 --> 00:51:03.690
Yeah.

810
00:51:03.690 --> 00:51:09.950
I really like your your feedback, Jason, particularly about letting go of the phase two and phase three heavy customization,

811
00:51:11.130 --> 00:51:18.015
fresh to table live functionality that she's looking to do and and really focusing on what the core of the website is.

812
00:51:18.414 --> 00:51:21.795
Getting content on there, making it easy for people to sign up,

813
00:51:22.095 --> 00:51:24.674
getting feedback. Like, those four questions,

814
00:51:25.135 --> 00:51:27.135
everybody should absolutely ask those.

815
00:51:27.135 --> 00:51:36.570
And if you can't find five people to give you consistent answers in those four core questions, you really shouldn't be looking at any further customizations on a website.

816
00:51:37.350 --> 00:51:38.810
Yeah. Those four questions

817
00:51:39.270 --> 00:51:40.250
are are essential,

818
00:51:41.190 --> 00:51:43.369
and they don't require any customizations

819
00:51:43.750 --> 00:51:45.290
to fix. It just requires

820
00:51:46.630 --> 00:51:54.085
having the right text on your site and and having even we even created a slogan for her here, connecting restaurants with local food providers.

821
00:51:55.585 --> 00:52:04.940
That clearly explains what the the purpose of the website is for, and that can sometimes be the hardest thing is honing down and narrowing down what is the focus of your website.

822
00:52:04.940 --> 00:52:11.359
Even the name of the membership level, create account basic has been changed to create account free producer listing.

823
00:52:11.660 --> 00:52:15.359
I would And the fact that and and the fact that we went from

824
00:52:15.795 --> 00:52:27.494
having three pricing plans to just making it easy for people to join, she only has to ask three questions because that's how much easier the concept is because there is no plan comparison and making it easy to understand

825
00:52:27.810 --> 00:52:30.630
what the difference is in terms of features that people are getting.

826
00:52:30.930 --> 00:52:34.870
I love that at launch, nobody knows your concept. Nobody knows your brand.

827
00:52:35.010 --> 00:52:40.390
The the shorter the learning curve, the easier and more likely it is that people are gonna sign up to your website.

828
00:52:41.010 --> 00:52:41.510
Absolutely.

829
00:52:43.545 --> 00:52:45.724
Can you show us a little bit about that filtering?

830
00:52:46.105 --> 00:52:48.765
Do you have another example with maybe some some,

831
00:52:49.385 --> 00:52:50.105
you added,

832
00:52:50.585 --> 00:52:53.405
a search filter on the side of her site for categories.

833
00:52:54.184 --> 00:52:57.484
Do you have maybe another example to kinda show how that works?

834
00:52:58.260 --> 00:53:01.000
Yeah. I'm gonna put this on pause for two seconds

835
00:53:01.380 --> 00:53:04.280
and I will show you a live example of how it works.

836
00:53:05.460 --> 00:53:09.720
I think it's gonna be helpful. Give me one moment here. It's just gonna take a second. Okay.

837
00:53:10.340 --> 00:53:11.160
Well I hope

838
00:53:11.805 --> 00:53:16.065
between last webinar I think last webinar was, Emily with Select Braces.

839
00:53:17.645 --> 00:53:21.025
In this in this webinar, it was a site to find

840
00:53:21.325 --> 00:53:22.464
local food producers.

841
00:53:23.484 --> 00:53:26.730
I've or in the last ten years, I've seen directory ideas

842
00:53:27.690 --> 00:53:30.510
for for almost every every industry you can imagine.

843
00:53:31.450 --> 00:53:36.270
And again with the right with the right setup, they they can all be they can be successful.

844
00:53:36.650 --> 00:53:40.670
So hopefully in these webinars that you guys get some tips for for your own sites.

845
00:53:41.415 --> 00:53:45.175
Okay. This looks great, Pat. So here we see we have 288

846
00:53:45.175 --> 00:53:45.675
members.

847
00:53:46.055 --> 00:53:48.135
And oftentimes people ask that question.

848
00:53:48.135 --> 00:53:52.475
They say, how can people see search results for more than one type of member?

849
00:53:52.855 --> 00:54:03.300
For example, on Amazon you can search for 14 inch screens, 15 inch screens, 16 inch screens, and not just make people do one search at a time and only see who has a 14 inch screen.

850
00:54:03.359 --> 00:54:04.960
So this is the multi search,

851
00:54:05.359 --> 00:54:06.420
category filter

852
00:54:06.744 --> 00:54:09.005
where you're able to make it an and or,

853
00:54:09.545 --> 00:54:12.365
or, which means you can make this search filter

854
00:54:12.825 --> 00:54:16.665
force people to have to have all the categories or it could be one or the other.

855
00:54:16.665 --> 00:54:19.565
In this case, it's anybody that does any of these.

856
00:54:19.900 --> 00:54:21.280
So if I click on bartenders,

857
00:54:21.660 --> 00:54:24.320
it's gonna show it's gonna show that there's only four members

858
00:54:24.780 --> 00:54:29.040
40 members that do those. So if I click on party suppliers, it's still just 40.

859
00:54:29.260 --> 00:54:35.175
But as I go into the different categories, if I do health and medical, we're up to a 66

860
00:54:35.175 --> 00:54:39.095
members. And it'll mix all the different types of members that offer that.

861
00:54:39.095 --> 00:54:41.515
So you're able to browse different categories

862
00:54:42.455 --> 00:54:45.835
at the same time. So it's a pretty good dynamic search experience,

863
00:54:46.340 --> 00:54:51.240
especially if it's, products or something along those lines that that you want people to search for.

864
00:54:51.540 --> 00:54:58.600
Hotel hotel hotel amenities. I want a hotel that has a pool and a spa and is pet friendly.

865
00:54:59.315 --> 00:55:00.935
That would be a good, Exactly.

866
00:55:01.155 --> 00:55:06.935
That'd be a fantastic use case of of that particular module so that I don't have to do three individual searches.

867
00:55:07.235 --> 00:55:10.135
I can get I can just do an initial search for hotels,

868
00:55:10.595 --> 00:55:12.215
and then I would have the amenities,

869
00:55:13.050 --> 00:55:14.170
options displaying there.

870
00:55:14.170 --> 00:55:19.450
And then I could filter by hotels that have the exact set of amenities that I'm looking for.

871
00:55:19.450 --> 00:55:20.430
A dating website,

872
00:55:20.810 --> 00:55:21.850
that would work as well.

873
00:55:21.850 --> 00:55:26.675
Or there's multiple different, industries where a type of search like this is very beneficial.

874
00:55:27.215 --> 00:55:30.995
Right. Where someone needs to search or filter by multiple parameters,

875
00:55:31.295 --> 00:55:32.835
not just a single category.

876
00:55:33.855 --> 00:55:37.855
Correct. Correct. Okay. Awesome. Thanks thanks for sharing. What do you call that on your site?

877
00:55:37.855 --> 00:55:39.715
How how can people learn more about that?

878
00:55:40.050 --> 00:55:47.810
So I'll put a a link in the chat, and then anybody that wants information, they can definitely contact us, and, we'll be happy to help them out.

879
00:55:47.810 --> 00:55:49.030
Okay. Great. Great.

880
00:55:50.610 --> 00:55:54.150
Alright. So, Hope had a question here in the Facebook group.

881
00:55:54.494 --> 00:55:56.755
I can only add about 10 members

882
00:55:57.134 --> 00:56:02.194
per week due to my schedule, and I'm up to 17. How can I build

883
00:56:02.494 --> 00:56:03.234
my membership

884
00:56:04.335 --> 00:56:04.835
quicker?

885
00:56:07.110 --> 00:56:10.010
There are lots of ways to to add,

886
00:56:10.470 --> 00:56:12.090
to grow grow your membership.

887
00:56:12.630 --> 00:56:15.610
Again paid marketing I think should be a last resort.

888
00:56:16.790 --> 00:56:18.090
There's a lot of grassroots

889
00:56:18.390 --> 00:56:20.464
methods. Reaching out to

890
00:56:20.924 --> 00:56:21.904
local organizations

891
00:56:22.285 --> 00:56:25.984
or clubs who are in the industry that you're serving, you can invite

892
00:56:26.525 --> 00:56:27.744
maybe one of the organizations

893
00:56:28.045 --> 00:56:31.164
that their members can list for free on your website.

894
00:56:31.164 --> 00:56:37.770
That's a great way to create an alliance as well with someone who's in the same industry, but you're not directly

895
00:56:38.230 --> 00:56:39.370
competing with them.

896
00:56:40.230 --> 00:56:44.870
I I like LinkedIn groups. You can find groups on LinkedIn as well as Facebook,

897
00:56:46.230 --> 00:56:46.730
and

898
00:56:47.855 --> 00:57:00.835
what you can do is you can write an article on your website that anyone in that industry who read that article would benefit from reading it, and share that article in a Facebook or LinkedIn group, which will bring people

899
00:57:01.500 --> 00:57:04.960
back to your website. So those listicles that I mentioned,

900
00:57:05.900 --> 00:57:07.760
you know you can write them so they're

901
00:57:08.060 --> 00:57:10.560
they're b to b, business to business friendly articles.

902
00:57:11.020 --> 00:57:13.600
So let's say it's a directory of

903
00:57:14.865 --> 00:57:15.365
dentists,

904
00:57:16.305 --> 00:57:17.685
select braces was

905
00:57:18.385 --> 00:57:23.285
the the site we checked last week. If you wrote an article on five ways to

906
00:57:24.305 --> 00:57:27.445
to make your customers, your dental customers happier,

907
00:57:28.240 --> 00:57:39.760
and then share that in a group of dentists, people are gonna the dentists are gonna read that article on your website, and then obviously if you have the right buttons and calls to action in places, dentists will probably join and register on your website.

908
00:57:39.760 --> 00:57:43.915
So you wanna create some selective assets that you can market,

909
00:57:44.215 --> 00:57:47.115
that you can drop in social media, send in newsletters,

910
00:57:47.815 --> 00:57:48.775
and things like that.

911
00:57:48.775 --> 00:57:55.780
It's tough to join a Facebook group or LinkedIn group and say, hey, join my website, and and not get kicked out of the group in today.

912
00:57:55.780 --> 00:57:57.880
That would have worked maybe five years ago,

913
00:57:58.340 --> 00:58:07.480
but group moderators are looking for people who are trying to be spammy or promote other products, so an article is a great way to get your foot in the door,

914
00:58:08.025 --> 00:58:09.724
and actually provide something

915
00:58:10.585 --> 00:58:13.484
to existing communities to help your own community.

916
00:58:14.025 --> 00:58:18.204
So actually that's a great thing to say. A great way to get more memberships is

917
00:58:18.825 --> 00:58:25.049
contributing to existing communities where your potential members are, to help grow your own community.

918
00:58:25.049 --> 00:58:28.430
So find ways to contribute to other communities and bring those people

919
00:58:28.809 --> 00:58:30.029
back to your website.

920
00:58:31.609 --> 00:58:36.190
Alright. Let's take some live questions here. Let's see how we're doing on time.

921
00:58:36.575 --> 00:58:39.875
Alright. Arlana. Arlana, I've unmuted your microphone.

922
00:58:40.895 --> 00:58:41.715
Hi there.

923
00:58:42.015 --> 00:58:42.995
How are you today?

924
00:58:44.255 --> 00:58:45.315
I'm great. Thanks.

925
00:58:46.815 --> 00:58:52.355
Did you see find any value in in helping to, edit Laurie's website with her?

926
00:58:53.830 --> 00:58:54.730
Yes. Definitely.

927
00:58:56.070 --> 00:58:57.609
Streamlining is always,

928
00:58:57.990 --> 00:59:02.730
an issue. You know, there's so many ideas running around in your head, and you're trying to

929
00:59:03.349 --> 00:59:04.090
figure out

930
00:59:04.725 --> 00:59:07.385
how to incorporate them all at the same time?

931
00:59:08.405 --> 00:59:12.105
Yes. Yes. Well, yeah, it gets you you can get a little overwhelmed

932
00:59:12.725 --> 00:59:13.225
with

933
00:59:14.085 --> 00:59:17.385
the all that information for sure. I also enjoyed,

934
00:59:18.085 --> 00:59:21.120
I was I've been trying to figure out how to add,

935
00:59:21.900 --> 00:59:22.800
more keywords

936
00:59:23.500 --> 00:59:24.960
to my main page.

937
00:59:25.740 --> 00:59:28.940
And so I heard you mention that as well as,

938
00:59:31.580 --> 00:59:32.460
ways to,

939
00:59:32.940 --> 00:59:34.400
add them into the

940
00:59:35.595 --> 00:59:38.655
other icons and stuff. Right. On the home page. Right.

941
00:59:39.115 --> 00:59:40.815
Yeah. Because I have a conflict

942
00:59:41.115 --> 00:59:41.915
in mind where,

943
00:59:42.395 --> 00:59:44.175
and I talked about this before,

944
00:59:44.555 --> 00:59:47.695
holistic can be spelled either way. But the more

945
00:59:48.160 --> 00:59:52.500
common way to spell it is just with an h, but I spell it with a w.

946
00:59:53.840 --> 00:59:59.840
So I did go back in and I changed my page so that it has both spellings on the main page.

947
00:59:59.840 --> 01:00:01.460
I'm hoping that does help.

948
01:00:02.365 --> 01:00:06.685
So so, so that's a good so what's your question for today? Maybe we can help you with,

949
01:00:07.325 --> 01:00:08.865
getting your site market ready.

950
01:00:09.405 --> 01:00:13.085
Where where do you think you're at with the with your website set up at this point?

951
01:00:13.085 --> 01:00:16.225
And where do you think you're struggling with with the marketing right now?

952
01:00:18.650 --> 01:00:28.350
Well, I think the main page keywords was is very, very important because I'm not getting very high rankings, I don't think, in in Google because of that conflict.

953
01:00:29.050 --> 01:00:32.615
Can can we check out can I go to your website? Do you mind? Yeah.

954
01:00:32.915 --> 01:00:34.215
Holistic with a w.

955
01:00:34.595 --> 01:00:35.735
Holistic essentials

956
01:00:36.675 --> 01:00:37.735
wellness directory.

957
01:00:39.075 --> 01:00:41.335
Okay. Let's check it out together. Yes.

958
01:00:42.035 --> 01:00:47.890
Alright. So let's go to the home page. So I see here, so your the name of your site, you're spelling

959
01:00:48.589 --> 01:00:52.050
holistic. I get it. Like Whole Foods, you know, it's it's wholesome,

960
01:00:52.670 --> 01:00:52.990
but,

961
01:00:53.630 --> 01:00:57.975
the the main keyword is holistic without a w. So it's a little play on words there.

962
01:00:58.455 --> 01:01:03.435
Well, if you look it up, you can spell it either way, but Gotcha. It's this is not as common.

963
01:01:04.055 --> 01:01:04.555
Okay.

964
01:01:06.535 --> 01:01:10.875
So so, yeah, you can even up here where it says get listed today,

965
01:01:12.160 --> 01:01:14.740
you can you can update this to say like,

966
01:01:16.320 --> 01:01:16.820
holistic

967
01:01:17.200 --> 01:01:19.060
professionals or providers,

968
01:01:20.560 --> 01:01:22.180
list list your services

969
01:01:24.345 --> 01:01:24.905
up here.

970
01:01:24.905 --> 01:01:35.325
So you so you get the so so you're choosing to use the word holistic now rather than with the w be because, search engines aren't picking up this spelling as much as the regular spelling.

971
01:01:35.545 --> 01:01:36.045
No.

972
01:01:36.680 --> 01:01:40.200
I've tried, yeah, I've tried incorporating both into the main page,

973
01:01:40.680 --> 01:01:42.380
just hoping that that will help.

974
01:01:44.120 --> 01:01:45.580
And then I'm trying to

975
01:01:45.880 --> 01:01:46.860
market to

976
01:01:47.160 --> 01:01:48.220
holistic practitioners

977
01:01:48.600 --> 01:01:49.660
as well as,

978
01:01:50.525 --> 01:01:53.265
green or eco friendly businesses. So,

979
01:01:54.445 --> 01:01:56.545
you know, all all in the same

980
01:01:57.725 --> 01:02:00.305
frame of mind. So it's a lot of words.

981
01:02:01.405 --> 01:02:01.905
Okay.

982
01:02:02.310 --> 01:02:03.530
I would also recommend,

983
01:02:04.230 --> 01:02:07.050
again, also maybe not using the the slideshow.

984
01:02:08.390 --> 01:02:09.210
Just finding

985
01:02:09.670 --> 01:02:10.490
one image,

986
01:02:10.950 --> 01:02:13.850
and and one high quality image that encompasses,

987
01:02:14.630 --> 01:02:16.570
you know, what your website is about.

988
01:02:17.785 --> 01:02:19.625
And then also to make sure to use,

989
01:02:20.265 --> 01:02:23.165
higher quality images that that might not be so blurry.

990
01:02:26.105 --> 01:02:30.125
Can I can I update the the link up here where it says get listed today?

991
01:02:31.840 --> 01:02:33.060
Sure. Do you mind?

992
01:02:34.160 --> 01:02:37.060
I'll I'll say holistic providers list your services.

993
01:02:37.440 --> 01:02:38.820
Is that would that make sense?

994
01:02:42.720 --> 01:02:43.860
Sure. Okay.

995
01:02:52.724 --> 01:02:55.704
Right. And this is where you can add some more calls to action.

996
01:02:58.359 --> 01:03:01.880
Let's see. I don't have those link anything right now.

997
01:03:02.520 --> 01:03:07.020
I kinda like the way I've got them separated, but I'm not sure how I would separate the actual

998
01:03:07.720 --> 01:03:08.859
separate them into,

999
01:03:10.295 --> 01:03:11.495
you know, actual,

1000
01:03:12.295 --> 01:03:14.075
different parts of the website.

1001
01:03:15.175 --> 01:03:18.555
Let's check out your categories in just a moment. Let's just update this,

1002
01:03:19.655 --> 01:03:20.155
here.

1003
01:03:32.810 --> 01:03:34.190
Let's check out your categories.

1004
01:03:35.930 --> 01:03:37.710
So recent member articles,

1005
01:03:40.745 --> 01:03:41.245
three

1006
01:03:41.785 --> 01:03:43.885
digital marketing must haves.

1007
01:03:44.345 --> 01:03:45.885
So how is this

1008
01:03:48.025 --> 01:03:50.045
taking your business to new heights?

1009
01:03:52.070 --> 01:03:55.530
So are these supposed to be tips for the for the businesses?

1010
01:03:58.790 --> 01:04:02.970
They're those are articles that have been are linked to,

1011
01:04:06.345 --> 01:04:07.965
other well, to

1012
01:04:08.585 --> 01:04:10.365
people who are members already.

1013
01:04:11.385 --> 01:04:13.085
Then the blog down below

1014
01:04:13.545 --> 01:04:14.445
is actually,

1015
01:04:15.065 --> 01:04:20.850
members only related information that they would have to sign up as a member in order to have access to.

1016
01:04:23.730 --> 01:04:24.950
Mastermind, Gainesville,

1017
01:04:26.850 --> 01:04:29.910
the six things your clients want from you.

1018
01:04:31.090 --> 01:04:31.590
But

1019
01:04:32.610 --> 01:04:34.785
okay. What color is the right color?

1020
01:04:34.785 --> 01:04:39.285
I'm seeing a mix of business to business articles and business to consumer

1021
01:04:40.065 --> 01:04:40.565
articles

1022
01:04:40.865 --> 01:04:41.365
here.

1023
01:04:42.625 --> 01:04:43.125
Mhmm.

1024
01:04:45.585 --> 01:04:48.805
Like I wanna read an article on how to get better sleep at night

1025
01:04:49.610 --> 01:04:50.910
or something like that.

1026
01:04:52.170 --> 01:04:52.990
I'm wondering

1027
01:04:53.690 --> 01:04:58.190
Well, that's the thing is I have to be I'm I'm looking for people who wanna be

1028
01:04:58.650 --> 01:04:59.150
contributors

1029
01:04:59.690 --> 01:05:03.230
or I'm trying to engage my my members to

1030
01:05:04.175 --> 01:05:04.675
submit,

1031
01:05:06.255 --> 01:05:06.755
articles

1032
01:05:07.855 --> 01:05:08.335
and,

1033
01:05:09.295 --> 01:05:11.955
to make it more integrative and active.

1034
01:05:12.494 --> 01:05:16.675
Okay. And the type of articles you want them to contribute would would help the consumer

1035
01:05:17.135 --> 01:05:18.035
be more holistic

1036
01:05:18.849 --> 01:05:21.430
in in their lifestyle. Yes. Okay.

1037
01:05:23.010 --> 01:05:23.510
So

1038
01:05:24.050 --> 01:05:26.369
so I think I think we saw this on this This might

1039
01:05:27.890 --> 01:05:28.390
Yeah.

1040
01:05:30.050 --> 01:05:41.025
I was gonna say on on the Select Braces website to, last webinar, we were seeing a conflict between b to b content and b to c, business to business versus business to consumer,

1041
01:05:42.285 --> 01:05:42.785
content.

1042
01:05:44.125 --> 01:05:48.465
Some of these articles I desperately wanna read. What color is the right color?

1043
01:05:49.940 --> 01:05:50.600
You know?

1044
01:05:50.980 --> 01:05:54.040
But the six things your clients want from you,

1045
01:05:54.740 --> 01:06:01.160
I don't know how that that's gonna benefit someone who's looking to find to be more holistic in their life.

1046
01:06:02.435 --> 01:06:07.975
Yeah. The the the the member of biz it's a business and marketing blog for members.

1047
01:06:08.275 --> 01:06:10.455
So people that are in the holistic field

1048
01:06:10.994 --> 01:06:14.615
that want to better their business. So that row is,

1049
01:06:15.955 --> 01:06:16.695
you know,

1050
01:06:17.700 --> 01:06:21.560
a a support forum more or less for people who are holistic

1051
01:06:21.940 --> 01:06:24.599
practitioners who want to increase their business.

1052
01:06:24.900 --> 01:06:26.820
Okay. Pat, you wanna chime in here?

1053
01:06:28.099 --> 01:06:31.305
Yeah. I I completely agree first and foremost that,

1054
01:06:31.704 --> 01:06:34.285
any type of marketing blog, whatever's on the homepage

1055
01:06:35.065 --> 01:06:36.425
should be 100%

1056
01:06:36.425 --> 01:06:40.045
focused on the end user, the person that will be browsing the website,

1057
01:06:40.425 --> 01:06:43.805
not the member that will be joining the website to get more customers.

1058
01:06:44.250 --> 01:06:50.830
So if you're creating content that engages the end user from the get go, then they will more likely,

1059
01:06:51.210 --> 01:06:55.550
more it'll be much more likely that they continue staying on the website, browsing the content,

1060
01:06:55.930 --> 01:06:57.070
contacting practitioners,

1061
01:06:57.905 --> 01:07:04.005
generating leads for your members. So so in the marketing tips, it's a total conflict.

1062
01:07:04.065 --> 01:07:10.645
Making money and growing your business is in conflict almost with the essence of the the whole holistic vibe.

1063
01:07:11.310 --> 01:07:14.690
So it's very confusing for that end user as to who this website's

1064
01:07:15.230 --> 01:07:20.690
intended for. You could easily have a member's only blog. That could be one of the features

1065
01:07:21.070 --> 01:07:26.050
that they get by joining. So on the join page, you can promote that blog.

1066
01:07:26.175 --> 01:07:30.915
You can say if you create an account, you will get marketing emails and marketing newsletters

1067
01:07:31.295 --> 01:07:34.755
for content that'll help you grow your business. That's not an issue.

1068
01:07:35.695 --> 01:07:40.115
That that that's probably be my my recommendation for sure on that on that content.

1069
01:07:40.850 --> 01:07:44.710
Right. I guess I I guess I haven't because I'm still looking for people

1070
01:07:45.090 --> 01:07:46.870
to sign up, I guess I haven't

1071
01:07:47.250 --> 01:07:50.470
moved into that mode yet of of thinking farther.

1072
01:07:50.850 --> 01:07:51.590
So so

1073
01:07:51.970 --> 01:07:55.295
so we're user. So that's a good chicken or the egg scenario.

1074
01:07:55.355 --> 01:08:00.175
I'm trying to get members, so I'm trying to appeal to them so they would join my site.

1075
01:08:00.795 --> 01:08:04.815
If you can show that if let's go back to Meet Your Markets,

1076
01:08:05.595 --> 01:08:06.095
site.

1077
01:08:06.980 --> 01:08:09.319
So what we've done on Meet Your Markets is

1078
01:08:09.700 --> 01:08:14.039
we definitely want members to sign up. We want the local producers to sign up.

1079
01:08:14.420 --> 01:08:16.359
And by showing that our website

1080
01:08:16.979 --> 01:08:17.479
is,

1081
01:08:18.340 --> 01:08:24.165
catering to the end user, they know that we have a network of end users somewhere in our back pocket.

1082
01:08:25.104 --> 01:08:27.045
And they're gonna inherently,

1083
01:08:27.665 --> 01:08:32.725
and intuitively want to join the network to get access to those end users.

1084
01:08:33.344 --> 01:08:37.844
So what I would recommend on your homepage is from top to bottom,

1085
01:08:38.389 --> 01:08:41.449
only have content that caters to the consumers.

1086
01:08:41.909 --> 01:08:44.649
And then have, and then now that this is here,

1087
01:08:45.429 --> 01:08:46.810
you know join today,

1088
01:08:47.510 --> 01:08:52.969
have a strong page. I would get rid of these membership levels. I'm doing math, this is algebra.

1089
01:08:53.985 --> 01:08:55.445
Ten divided by m,

1090
01:08:57.505 --> 01:09:00.305
to the power of 12 equals a 20.

1091
01:09:00.305 --> 01:09:03.125
I'm why you're having people do algebra on this page.

1092
01:09:04.625 --> 01:09:10.910
Get get rid of all all the streamline is the keyword you used when we when we started this call actually.

1093
01:09:10.910 --> 01:09:13.330
That was a good good word you use, streamline.

1094
01:09:13.950 --> 01:09:15.170
Streamline the process

1095
01:09:15.870 --> 01:09:18.210
to get members to sign up for free,

1096
01:09:19.710 --> 01:09:25.165
and then later you can figure out what strategies you want to implement to turn them into paying customers.

1097
01:09:25.165 --> 01:09:29.344
You can unlock more of the features that are built into Brilliant Directories,

1098
01:09:29.724 --> 01:09:36.145
like allowing them to publish photos, or coupons, or articles, or showing them first in the search results.

1099
01:09:36.520 --> 01:09:46.939
You can you can use tons of those gimmicks and and strategies to to get members to want to upgrade because essentially you're you're gonna give them more opportunities to gain visibility on your site.

1100
01:09:47.239 --> 01:09:51.819
And and Jason, this is a perfect type of pricing page that if I I would project

1101
01:09:52.425 --> 01:09:56.445
if you were to ask somebody, like Jason said, look at these three plans

1102
01:09:56.824 --> 01:10:01.224
and tell me what the difference is between them and why you would join up for one and not the other.

1103
01:10:01.224 --> 01:10:12.190
And if you were to just look at their face while they're reading this, I think you would see a lot of facial expressions and them trying to comprehend what it is that they're even getting on this page.

1104
01:10:12.250 --> 01:10:22.125
So if it's an uncomfortable and unenjoyable experience for a friend to read this, it's very unlikely somebody's gonna go from this page to actually finish the sign up process.

1105
01:10:23.545 --> 01:10:26.045
I think on our lead gen demo, we did a,

1106
01:10:26.905 --> 01:10:32.640
a pricing page that it's not bad to have a pricing page with options, but the key is keeping it simple.

1107
01:10:33.500 --> 01:10:36.400
Yeah. So this is a pricing page here, and

1108
01:10:37.900 --> 01:10:39.600
it's it's short. It is only

1109
01:10:40.540 --> 01:10:44.560
one, two, three, four, five features that we're showcasing here.

1110
01:10:47.135 --> 01:10:49.955
I would recommend if you're having multiple options,

1111
01:10:51.055 --> 01:10:57.715
focus on the benefits of the visibility that someone will gain from joining your website, rather than the the

1112
01:10:58.975 --> 01:11:00.915
hyper focused individual features.

1113
01:11:01.375 --> 01:11:01.875
And

1114
01:11:02.520 --> 01:11:09.820
if you can compare a page like this, and this is just our demo site for for our lead gen theme, if you want to kind of replicate this you can.

1115
01:11:10.360 --> 01:11:11.420
Compared to,

1116
01:11:11.880 --> 01:11:14.140
you know, something where you you have to scroll

1117
01:11:15.715 --> 01:11:19.255
down, it's it's gonna reduce the number of sign ups. So

1118
01:11:19.635 --> 01:11:20.375
my recommendation,

1119
01:11:20.995 --> 01:11:24.455
Arlana, would be to simplify your plans if you're gonna offer plans.

1120
01:11:25.155 --> 01:11:29.335
You can check out our lead gen theme as an example, there's only five options here.

1121
01:11:30.889 --> 01:11:31.869
And or

1122
01:11:32.170 --> 01:11:34.110
streamline and link people

1123
01:11:34.489 --> 01:11:37.550
all these join links, just link them directly to

1124
01:11:39.290 --> 01:11:41.550
the free sign up registration page.

1125
01:11:43.225 --> 01:11:47.005
Mhmm. And then here here we're seeing it again, create profile basic.

1126
01:11:48.585 --> 01:11:51.005
It should it should be create profile,

1127
01:11:51.945 --> 01:11:54.205
you know, free holistic listing.

1128
01:11:55.800 --> 01:11:58.219
Would be would be something a little bit better, Arlana.

1129
01:11:59.719 --> 01:12:01.239
Yep. Okay. That sounds good.

1130
01:12:01.239 --> 01:12:10.795
And then and then Jason, if you want, just because I think it might interest others on the call, if you could share if I could share my screen two seconds since we were talking about the holistic versus holistic.

1131
01:12:11.575 --> 01:12:15.275
This is a a very important thing to know because it's gonna impact your SEO.

1132
01:12:15.575 --> 01:12:20.475
I'm not saying to change the name of the website, of course, but it's important to collect data

1133
01:12:20.935 --> 01:12:25.199
when you're making a big decision in terms of what are your SEO templates gonna be advertising.

1134
01:12:25.260 --> 01:12:28.400
Should it be holistic with a h or holistic with a w?

1135
01:12:29.260 --> 01:12:33.840
Of course, we can see here that there are there is search this is a a a software

1136
01:12:34.219 --> 01:12:37.260
called, it's a service called Keyword Planner by Adwords.

1137
01:12:37.260 --> 01:12:40.495
As long as you have an AdWords account, you can use this.

1138
01:12:40.875 --> 01:12:43.535
And basically, what you do is you enter the keywords

1139
01:12:44.075 --> 01:12:46.495
right here in this box, and it's gonna show you

1140
01:12:46.875 --> 01:12:48.895
how much how many, searches,

1141
01:12:49.355 --> 01:12:54.520
in this case, it's The United States that we're looking at exclusively, not the world, are there per month.

1142
01:12:54.520 --> 01:12:56.920
And we could see that there's a 10,000

1143
01:12:56.920 --> 01:13:01.000
monthly searches for holistic with an h and 9,900

1144
01:13:01.000 --> 01:13:03.260
searches for holistic with a w.

1145
01:13:03.880 --> 01:13:06.860
So you're getting more than 10 times the volume

1146
01:13:07.375 --> 01:13:08.175
with the h.

1147
01:13:08.175 --> 01:13:17.695
So even though the name of the website has a w, you'll definitely wanna make sure that everywhere else throughout the site with SEO templates, you're likely gonna wanna be spelling it for an h.

1148
01:13:17.695 --> 01:13:20.640
You can get 10 times the traffic if you ever

1149
01:13:21.220 --> 01:13:21.720
start

1150
01:13:22.300 --> 01:13:23.520
ranking for those keywords.

1151
01:13:23.980 --> 01:13:26.240
So so, Pat, can you Google,

1152
01:13:26.860 --> 01:13:27.360
Google,

1153
01:13:28.460 --> 01:13:33.200
keyword trends? This is a free tool everyone can use. You don't need an ad AdWords account.

1154
01:13:34.015 --> 01:13:37.795
Keyword trends. Yeah. See what comes up for Google. Yeah. The first one.

1155
01:13:38.495 --> 01:13:43.235
And you can anyone can access this. If you just if you're wondering if you should use, you know,

1156
01:13:43.775 --> 01:13:47.215
there's obviously tons of different variations for many different words in the world.

1157
01:13:47.215 --> 01:13:50.840
There's directory software, directory themes, directory templates, you know,

1158
01:13:51.140 --> 01:13:51.640
considering,

1159
01:13:52.100 --> 01:13:56.200
brilliant directories. Why don't you search for holistic and then you can compare it.

1160
01:13:56.500 --> 01:13:57.780
This doesn't tell you the,

1161
01:13:58.980 --> 01:14:01.545
the search volume like a 10,000.

1162
01:14:01.545 --> 01:14:05.245
It shows you the popularity out of a hundred between the two.

1163
01:14:05.705 --> 01:14:07.965
So if you just hover over one of the dates,

1164
01:14:09.465 --> 01:14:10.925
out of a hundred people

1165
01:14:11.385 --> 01:14:12.265
79

1166
01:14:12.265 --> 01:14:12.765
are

1167
01:14:13.690 --> 01:14:19.309
are searching for holistic, and I don't know exactly what it means, and 3% are searching for holistic.

1168
01:14:22.090 --> 01:14:25.369
So this is this is a good tool that everyone should use on your site.

1169
01:14:25.369 --> 01:14:30.815
If you're wondering, you know, if you're up in the air about different keywords to actually utilize on your site,

1170
01:14:31.275 --> 01:14:33.615
this will give you a good indication of the popularity

1171
01:14:34.155 --> 01:14:39.295
of certain words, and the volume that's being searched for certain keyword phrases. Now,

1172
01:14:39.860 --> 01:14:48.580
it could be that a keyword has a low volume, but there's also no competitors targeting that keyword, and it would be very low hanging fruit to really capture that market.

1173
01:14:48.580 --> 01:14:49.640
So it's not necessarily

1174
01:14:50.180 --> 01:14:52.920
always a bad thing that a keyword has low search volume,

1175
01:14:53.475 --> 01:14:55.735
but if it has low search volume and

1176
01:14:56.595 --> 01:14:59.555
high competitiveness you probably want to stay away from it for sure.

1177
01:14:59.555 --> 01:15:00.935
But if there's low competition,

1178
01:15:01.875 --> 01:15:05.815
you could just want to gobble up taking that market share.

1179
01:15:06.595 --> 01:15:07.415
Great tool.

1180
01:15:07.830 --> 01:15:12.170
Where's the most powerful places on the on the main page to

1181
01:15:12.710 --> 01:15:14.650
make that definition to put,

1182
01:15:15.590 --> 01:15:19.050
so that you're getting, maybe the both of them in there?

1183
01:15:20.035 --> 01:15:25.015
I'll pass it back to you, but, Jason, if you like. So there's a few things that you can do, Arlana.

1184
01:15:25.635 --> 01:15:27.495
Let me grab my screen here.

1185
01:15:28.835 --> 01:15:31.735
My I had a a a brick and mortar business

1186
01:15:32.060 --> 01:15:37.020
called Holistic Essentials, and then I started the directory, and then I closed the brick and mortar.

1187
01:15:37.020 --> 01:15:39.440
So that was a name that was already established

1188
01:15:40.460 --> 01:15:40.960
as

1189
01:15:41.420 --> 01:15:45.585
as a business. So that's why I stayed with it. I understand.

1190
01:15:46.925 --> 01:15:50.685
So so a few places you can do it. One is we've done it here.

1191
01:15:50.845 --> 01:15:54.125
You can change this to an in regular h if you want.

1192
01:15:54.125 --> 01:15:59.085
I think it would be clear to make that switch which now. I like maybe in the in the logo, it's fine.

1193
01:15:59.085 --> 01:16:04.760
It's it's a play on words. But like Patrick said, everywhere else use the holistic with an h.

1194
01:16:05.940 --> 01:16:11.240
Your main menu, you can have a link that says holistic directory, and that links to the directory.

1195
01:16:11.300 --> 01:16:16.275
So you can, you know, you can actually have your main menu links with the word holistic in it.

1196
01:16:17.074 --> 01:16:20.215
Your title, I would I would switch it to just be holistic.

1197
01:16:22.594 --> 01:16:26.935
And then Jason, did you wanna also show the the two most important variables,

1198
01:16:27.395 --> 01:16:29.895
to change inside of the settings of the website?

1199
01:16:30.220 --> 01:16:34.720
Yes. Trade and industry to make sure that everyone should should make sure that that's optimized.

1200
01:16:35.340 --> 01:16:36.800
Under your general settings,

1201
01:16:39.660 --> 01:16:42.720
yeah. Can I can I change the industry name to

1202
01:16:45.285 --> 01:16:49.545
holistic wellness products and services in Canada with with without the w?

1203
01:16:52.005 --> 01:16:56.105
Yeah. I've got I've got there in the industry name. Yeah. Okay.

1204
01:16:57.410 --> 01:17:03.830
So so other places are in the hero divider here, as we showed in the example with meet meet your markets.

1205
01:17:05.090 --> 01:17:06.290
This is a good place.

1206
01:17:06.690 --> 01:17:09.910
These two modules here that you can edit in your design settings.

1207
01:17:11.655 --> 01:17:15.735
It says about we wellness. Okay. So now you're using the word we.

1208
01:17:15.735 --> 01:17:17.435
I understand it's for well holistic

1209
01:17:18.054 --> 01:17:19.034
essentials, but

1210
01:17:19.335 --> 01:17:23.514
I didn't put that together. I I don't know your brand yet, so I don't know your abbreviation

1211
01:17:23.895 --> 01:17:24.780
for your brand.

1212
01:17:25.340 --> 01:17:27.520
I would just say about the holistic directory.

1213
01:17:29.500 --> 01:17:31.440
You that's another place to put holistic.

1214
01:17:32.539 --> 01:17:37.119
The articles that you're gonna share, you're sharing these articles instead of having business articles.

1215
01:17:37.525 --> 01:17:42.505
Definitely have articles that have the word holistic in the title, and link to articles that are about

1216
01:17:42.805 --> 01:17:43.865
holistic things,

1217
01:17:45.445 --> 01:17:47.785
rather than taking your business to new heights.

1218
01:17:48.565 --> 01:17:53.550
And then also in the footer Even recent member recent member recent member articles,

1219
01:17:54.170 --> 01:17:54.989
recent members.

1220
01:17:55.610 --> 01:18:00.969
Those are those are great to change and maybe some people don't know where you go to change that that particular Sure.

1221
01:18:00.969 --> 01:18:05.310
So here you're streaming recent member articles. Let's change the title here

1222
01:18:05.985 --> 01:18:08.565
and we can do that in the design settings.

1223
01:18:12.465 --> 01:18:12.965
And,

1224
01:18:13.425 --> 01:18:17.985
again it doesn't just need to be the word holistic, you can use synonyms for for different words.

1225
01:18:17.985 --> 01:18:23.489
I don't know what synonyms for holistic there are. I think wellness would be, would qualify as one,

1226
01:18:23.790 --> 01:18:25.010
but you can find them.

1227
01:18:25.470 --> 01:18:30.850
You can also use your holistic with a w. So what you can do in the in the homepage section order,

1228
01:18:31.790 --> 01:18:33.810
you have the recent member articles,

1229
01:18:34.135 --> 01:18:36.875
you can change the title that's displaying on the homepage,

1230
01:18:37.335 --> 01:18:38.875
and you could just say holistic,

1231
01:18:41.255 --> 01:18:43.835
I would I would say like tips for

1232
01:18:45.975 --> 01:18:46.475
holistic.

1233
01:18:50.510 --> 01:18:56.449
I like I like the lifestyle that you you put in the link there, Pat, and the the blog on the Meet Your Markets.

1234
01:18:56.909 --> 01:18:58.369
Tips for holistic lifestyles.

1235
01:19:00.270 --> 01:19:02.210
Tips for a holistic life.

1236
01:19:02.945 --> 01:19:04.325
You could just keep it simple.

1237
01:19:06.865 --> 01:19:07.345
So,

1238
01:19:07.745 --> 01:19:13.365
that's another place to kind of inject some keywords rather than using recent member articles.

1239
01:19:13.665 --> 01:19:15.285
You can do that for all your features.

1240
01:19:15.585 --> 01:19:16.085
Mhmm.

1241
01:19:17.120 --> 01:19:20.880
And then in the footer here you can you can kind of customize the messaging here.

1242
01:19:20.880 --> 01:19:23.140
You maybe you can add another sentence or two.

1243
01:19:23.520 --> 01:19:28.420
And then also the links here, instead of browse categories, you can say holistic categories.

1244
01:19:30.534 --> 01:19:31.034
You

1245
01:19:31.335 --> 01:19:32.074
can, I guess,

1246
01:19:32.534 --> 01:19:36.875
holistic providers by location, you know, you can kind of jazz it up a little bit?

1247
01:19:37.335 --> 01:19:41.355
Instead of how it works you can say about the holistic directory.

1248
01:19:41.494 --> 01:19:46.730
So you can kind of just add you can make these a little bit more keyword friendly, these links down here.

1249
01:19:46.730 --> 01:19:47.230
Mhmm.

1250
01:19:47.690 --> 01:19:48.190
Awesome.

1251
01:19:48.889 --> 01:19:49.389
Okay?

1252
01:19:50.250 --> 01:19:54.810
Yeah. That's great. Thank you. You're welcome. I know that was an earful, but hopefully there were,

1253
01:19:55.290 --> 01:19:56.110
a few nuggets,

1254
01:19:56.570 --> 01:19:58.030
of value there for you.

1255
01:19:59.835 --> 01:20:03.215
Yeah. That was definitely one of the main things I wanted to

1256
01:20:03.755 --> 01:20:08.015
work on next, so I appreciate that. Thank you. Thank you for sharing your site.

1257
01:20:09.035 --> 01:20:10.415
Alright. I think we can,

1258
01:20:10.875 --> 01:20:12.175
we got one more

1259
01:20:13.690 --> 01:20:16.570
site we can look at. Hopefully everyone's learning from each other.

1260
01:20:16.570 --> 01:20:20.829
I I think Arlana used a really valuable keyword, which was the word streamline.

1261
01:20:21.929 --> 01:20:26.989
You wanna make sure that your website is streamline, and again that goes to the website navigation,

1262
01:20:27.735 --> 01:20:29.594
a lot of the things we talked about here.

1263
01:20:30.295 --> 01:20:30.795
Alright.

1264
01:20:31.574 --> 01:20:33.114
Susan, I'm going to

1265
01:20:33.415 --> 01:20:35.034
unmute your microphone, Susan.

1266
01:20:35.415 --> 01:20:36.554
Are you with us, Susan?

1267
01:20:36.935 --> 01:20:39.994
Yes. I am. How are you today and where are you calling from?

1268
01:20:40.295 --> 01:20:43.730
I'm fine. Thank you. You. I'm calling from Alberta, Canada.

1269
01:20:44.510 --> 01:20:45.810
Okay. Great. Great.

1270
01:20:46.350 --> 01:20:48.030
And, yeah, what's your what's your website?

1271
01:20:48.030 --> 01:20:51.730
What kind of, what are you looking to do with your marketing? How can we help you?

1272
01:20:52.590 --> 01:20:53.070
Okay.

1273
01:20:53.390 --> 01:20:54.510
My website is,

1274
01:20:55.215 --> 01:20:57.875
Palm Springs and Area, and it's for businesses

1275
01:20:58.415 --> 01:20:59.155
and services.

1276
01:20:59.615 --> 01:21:01.855
Okay. So my question is, I've been,

1277
01:21:02.655 --> 01:21:05.555
trying to learn all the features on the profile page,

1278
01:21:06.095 --> 01:21:07.875
and my question is regarding,

1279
01:21:09.150 --> 01:21:10.530
the upload CV

1280
01:21:10.910 --> 01:21:14.850
or brochure feature in the listing area of the profile page.

1281
01:21:15.230 --> 01:21:19.010
Okay. There are a couple of examples of how this feature works.

1282
01:21:19.949 --> 01:21:21.250
What's the end result?

1283
01:21:22.074 --> 01:21:23.135
Perfect. So,

1284
01:21:25.835 --> 01:21:29.775
the end result is I'll give you an example. If you're a restaurant,

1285
01:21:30.235 --> 01:21:32.895
you can upload a brochure of your menu,

1286
01:21:33.355 --> 01:21:34.094
for example.

1287
01:21:35.260 --> 01:21:39.680
Okay. So so think a brochure is a is a perfect example. You might wanna change,

1288
01:21:41.180 --> 01:21:46.400
the verbiage from upload c v to upload a it could be a PDF brochure

1289
01:21:46.954 --> 01:21:51.195
or or some some kind of downloadable material that you want your members to share.

1290
01:21:53.034 --> 01:21:55.054
So that would be that would be one example.

1291
01:21:56.155 --> 01:21:59.054
Or you could remove it if it's if you don't need it.

1292
01:21:59.755 --> 01:22:00.795
Let me, It's

1293
01:22:02.030 --> 01:22:05.890
But I just thought I needed some examples. I couldn't come up with any ideas.

1294
01:22:06.270 --> 01:22:08.770
Let's I thought it was fantastic when Patrick

1295
01:22:09.070 --> 01:22:09.390
had,

1296
01:22:10.190 --> 01:22:11.730
suggested for the event

1297
01:22:12.430 --> 01:22:12.930
how,

1298
01:22:13.390 --> 01:22:13.890
restaurants

1299
01:22:14.665 --> 01:22:15.485
can actually,

1300
01:22:16.344 --> 01:22:18.205
showcase their weekly special.

1301
01:22:19.625 --> 01:22:24.025
I felt that was wonderful. So I just thought I could use some ideas on

1302
01:22:24.585 --> 01:22:26.344
Mhmm. What sort of things would they

1303
01:22:26.985 --> 01:22:29.245
upload in this area. And then I thought

1304
01:22:31.210 --> 01:22:39.790
So my so so so if I could chime in then, as as you're just getting started here, correct, and you're you're getting familiar with all the different features that are available,

1305
01:22:40.250 --> 01:22:42.510
I think it is important that you think

1306
01:22:44.005 --> 01:22:48.745
Palm Springs, fairly often and you must know the area well and the business as well,

1307
01:22:49.285 --> 01:22:51.385
and the type of visitor that goes there.

1308
01:22:51.845 --> 01:22:58.280
Normally what I recommend is put yourself in the shoes of the person that will be browsing your website.

1309
01:22:59.060 --> 01:23:02.040
What are the two types of content

1310
01:23:02.580 --> 01:23:05.320
that you think they would be most interested in browsing?

1311
01:23:06.100 --> 01:23:07.719
I'll give you a couple of examples.

1312
01:23:08.105 --> 01:23:10.205
Would they be interested in in finding,

1313
01:23:10.824 --> 01:23:12.045
deals? Would they be

1314
01:23:12.505 --> 01:23:16.364
interested in finding events? Like you said, daily specials.

1315
01:23:16.985 --> 01:23:19.725
Is it properties for rent? Is it,

1316
01:23:20.425 --> 01:23:21.324
local businesses?

1317
01:23:22.080 --> 01:23:23.380
What type of content

1318
01:23:23.920 --> 01:23:25.840
do you think that they're gonna wanna digest?

1319
01:23:25.840 --> 01:23:33.440
And once you've identified that, instead of focusing on all the features that are available to the members, what you do is you actually do the opposite.

1320
01:23:33.440 --> 01:23:41.625
Just like Jason said at the beginning of the webinar, you strip away all their features and you only give them access and you give you make them focus

1321
01:23:42.005 --> 01:23:48.985
a % on populating your directory with the type of content that the end user is gonna wanna be browsing for.

1322
01:23:49.310 --> 01:23:51.330
And that makes for a a much easier,

1323
01:23:52.030 --> 01:23:59.410
process for your members and and for for you to get them signed up and to educate them on what they should be doing to to get more business.

1324
01:24:01.150 --> 01:24:03.970
Right. I guess I was looking at it as though,

1325
01:24:04.905 --> 01:24:07.385
this is like a marketing machine, and it's,

1326
01:24:08.025 --> 01:24:09.405
easy for these businesses

1327
01:24:09.865 --> 01:24:13.085
and services to be able to show everything that they've got.

1328
01:24:14.185 --> 01:24:15.885
Yeah. Yeah. Absolutely. It is.

1329
01:24:16.730 --> 01:24:22.909
It it and that's and that's the point. This thing is a very big machine. It is a marketing machine.

1330
01:24:23.370 --> 01:24:26.510
So if you want to educate them on everything,

1331
01:24:26.890 --> 01:24:28.570
just put take it this way.

1332
01:24:28.570 --> 01:24:34.565
However long it's taking you right now to figure all this out, it will take your members triple that time.

1333
01:24:35.505 --> 01:24:37.425
Right? Because you're having to figure it all out.

1334
01:24:37.425 --> 01:24:42.784
So you should really what you should take everything away and view it in this way.

1335
01:24:42.784 --> 01:24:45.900
It it's similar to to the Facebook story I've shared many times.

1336
01:24:46.120 --> 01:24:49.820
You wanna have features that you can announce to your members. Tell yourself,

1337
01:24:50.280 --> 01:24:52.300
after I have a hundred businesses,

1338
01:24:52.840 --> 01:24:56.860
I will send them a newsletter and I will tell them that they can now post deals.

1339
01:24:57.080 --> 01:25:06.914
And And we're gonna be releasing a deal section and here's how they can add deals so that when we launch the deal section a month's time from now, we're gonna have content already prepopulated.

1340
01:25:07.534 --> 01:25:10.370
When I hit the 500 member mark, I'm gonna

1341
01:25:10.830 --> 01:25:14.610
release classifieds. When I hit the thousand member mark, I'm gonna release properties.

1342
01:25:15.389 --> 01:25:27.315
You can have a plan of attack, but it should you should be releasing these feature types based on hitting goals that you've set for your business and and putting all your eggs in just a couple of baskets and not in all of them.

1343
01:25:27.775 --> 01:25:29.074
Yes. Okay. I understand.

1344
01:25:30.495 --> 01:25:31.555
But yeah. I think,

1345
01:25:32.735 --> 01:25:37.480
to circle back to your original question of when the members have the ability to

1346
01:25:37.780 --> 01:25:40.200
select their hours of operation and,

1347
01:25:41.060 --> 01:25:45.400
things like that, one of the options is to upload a CV or a brochure.

1348
01:25:46.180 --> 01:25:49.960
I think a brochure is is fine, and and they can upload a PDF.

1349
01:25:50.645 --> 01:25:54.085
If if they don't know what that is, most peep members will just pass it over.

1350
01:25:54.405 --> 01:25:56.344
They might not have that digital asset.

1351
01:25:56.565 --> 01:26:03.785
But for those who do have it, it's a nice little touch for for people to be able to download a brochure to their computer when they're on it or to their phone.

1352
01:26:04.880 --> 01:26:06.480
Okay. And and one last thing.

1353
01:26:06.480 --> 01:26:11.760
I I noticed that just with your design settings, a lot of these elements are just floating here.

1354
01:26:12.000 --> 01:26:16.340
Can I add a soft gray background to these, just to help?

1355
01:26:17.875 --> 01:26:22.935
It'll it'll help with the user experience be able to identify where a section starts and stops.

1356
01:26:24.514 --> 01:26:29.815
Sure. Would that be okay? Alright. I'm just gonna update your module background color to match

1357
01:26:30.280 --> 01:26:33.500
your main menu color. It'll just be a subtle gray.

1358
01:26:39.080 --> 01:26:40.380
Hopefully that updates.

1359
01:26:43.725 --> 01:26:46.625
We can see, on a search results page here.

1360
01:26:47.165 --> 01:26:51.585
Yeah. You don't notice it, but now there's it's a very faint color you're using. I don't wanna

1361
01:26:52.125 --> 01:26:53.165
mess with your design.

1362
01:26:53.165 --> 01:26:59.000
It looks like you've you've selected these colors, but now there's a faint gray color here to kind of outline these boxes.

1363
01:27:01.220 --> 01:27:03.380
Yeah. I haven't been focusing on the design.

1364
01:27:03.380 --> 01:27:06.660
I've been focusing on learning what all the features are.

1365
01:27:06.660 --> 01:27:09.800
But I have one quick question about on the home page,

1366
01:27:11.565 --> 01:27:12.045
how are,

1367
01:27:12.845 --> 01:27:13.345
some,

1368
01:27:14.045 --> 01:27:14.945
some sites

1369
01:27:15.325 --> 01:27:18.785
actually have, like, a nice square a nice line,

1370
01:27:19.165 --> 01:27:23.345
like a colored line, like, say, a burgundy color around the,

1371
01:27:25.260 --> 01:27:27.920
the areas. If you go down a little bit more,

1372
01:27:30.940 --> 01:27:32.320
down a little bit more.

1373
01:27:34.860 --> 01:27:36.480
Yes. Around the businesses,

1374
01:27:37.185 --> 01:27:42.625
Like, those squares, is there a way to easy easily put a line around those? Yeah.

1375
01:27:42.625 --> 01:27:45.824
That that's related to the module border here. So let me,

1376
01:27:46.545 --> 01:27:47.925
update that for you.

1377
01:27:48.545 --> 01:27:50.965
Oh. It was set to white. Oh.

1378
01:27:52.770 --> 01:27:55.910
This will be a little bit better now, and I'll just let this save.

1379
01:27:57.570 --> 01:27:59.270
And we can refresh the homepage.

1380
01:28:02.370 --> 01:28:04.130
And hopefully, we should see,

1381
01:28:05.005 --> 01:28:05.985
a little border.

1382
01:28:06.765 --> 01:28:09.985
And now now there there's a little bit more of a module here.

1383
01:28:12.445 --> 01:28:17.325
Yes. That's great. There it goes. That's great. Thank you so much. Sure. That'll affect, everything.

1384
01:28:17.325 --> 01:28:20.580
That that's kind of what I was referring to here. Let's go back to your search results.

1385
01:28:20.820 --> 01:28:22.360
So now you'll see a nice

1386
01:28:22.740 --> 01:28:23.880
border around these.

1387
01:28:24.180 --> 01:28:29.000
It's not too imposing. It's still subtle, but now everything is sectional sectionalized.

1388
01:28:31.780 --> 01:28:33.000
Okay? Great.

1389
01:28:33.300 --> 01:28:35.960
Thank you. Alright. You're you're very welcome.

1390
01:28:37.204 --> 01:28:41.925
Let's go back to this focus content on the end user. The professionals will come.

1391
01:28:41.925 --> 01:28:46.585
The professionals are looking for ways to advertise their business. They're not dummies.

1392
01:28:46.965 --> 01:28:53.400
They know if your site is geared towards an end user, if you provide a way for them to get involved they'll sign up.

1393
01:28:53.400 --> 01:29:01.020
It's an easy sell, it's an easier sell also to get a free or paid sign up when they know that your content is focused around their potential customers.

1394
01:29:02.440 --> 01:29:03.500
Alright, and

1395
01:29:04.405 --> 01:29:06.665
on that note, how we doing on time, Pat?

1396
01:29:07.845 --> 01:29:08.245
We're,

1397
01:29:08.725 --> 01:29:12.405
we're doing good. We could take another question. Alright. Let's take another question here.

1398
01:29:12.405 --> 01:29:14.965
A bonus question. Why not? Alright. Thank you.

1399
01:29:14.965 --> 01:29:19.790
And I do think and I do think, like, for example, if you were to go on on yelp.com

1400
01:29:19.790 --> 01:29:28.050
for example, or you'll look at any professional business, the recommendation that Jason's sharing here is completely in line with all the successful directories.

1401
01:29:28.190 --> 01:29:29.650
They don't put content

1402
01:29:30.030 --> 01:29:32.610
that's intended for the businesses on their homepage.

1403
01:29:33.235 --> 01:29:41.235
100% of the content is for the end user because they know if I can engage the end user, the businesses will come.

1404
01:29:41.235 --> 01:29:47.815
But I need to be able to demonstrate on a sales call or a splash page how it is we're able to engage their customers.

1405
01:29:49.830 --> 01:29:50.570
That's right.

1406
01:29:51.830 --> 01:29:55.690
And then I Yeah. I think a theme of this this webinar ended up being

1407
01:29:56.150 --> 01:29:58.390
set up that, like, the navigation and flow of the site.

1408
01:29:58.390 --> 01:30:02.895
Hopefully in the other webinars we can cover other things like like search engine optimization and things like

1409
01:30:05.375 --> 01:30:06.995
like that, but I think the questions here were right right on point and right on on topic.

1410
01:30:08.495 --> 01:30:09.875
So another amazing

1411
01:30:10.335 --> 01:30:13.455
webinar Wednesday. Thank you everyone, for joining us.

1412
01:30:13.455 --> 01:30:19.290
If you haven't already done so, just take a minute and join our free Facebook group.

1413
01:30:19.290 --> 01:30:20.830
We can continue the conversations

1414
01:30:21.210 --> 01:30:26.490
there. You can go to www.brilliantdirectories.com/

1415
01:30:26.490 --> 01:30:29.965
facebook and go ahead and join the group there.

1416
01:30:31.145 --> 01:30:36.285
And also our contest winner, Terry Heights, congratulations. Just email eventsbrilliantdirectories

1417
01:30:37.385 --> 01:30:41.565
dot com to claim your free power website plan for joining

1418
01:30:42.000 --> 01:30:43.219
the Facebook group,

1419
01:30:43.679 --> 01:30:56.175
and if you would like your website showcased in the next webinar so that Patrick and myself can review it from top to bottom, and provide you with some helpful tips, go ahead and also email events@brilliantdirectories.com,

1420
01:30:56.255 --> 01:30:59.715
and please include a link to your website's URL.

1421
01:30:59.855 --> 01:31:06.514
We'll contact you prior to the webinar to let you know if you've been selected, so we can make sure that you're on the webinar to review

1422
01:31:06.815 --> 01:31:07.554
your website

1423
01:31:08.014 --> 01:31:08.640
with us.

1424
01:31:08.960 --> 01:31:15.440
So on behalf of myself, Jason, Gabriel, and Patrick, thank you very much for joining us for webinar Wednesday.

1425
01:31:15.440 --> 01:31:20.020
The next one is in two weeks, so we hope to see you all there. Thank you very much.

1426
01:31:20.697 --> 01:31:22.137
Alright. I really love this one.

1427
01:31:22.137 --> 01:31:26.877
Hopefully, we keep the focus on marketing and looking to help everybody grow their business.

1428
01:31:27.177 --> 01:31:27.677
Alright.

1429
01:31:28.137 --> 01:31:29.917
Thanks, guys. Catch you in the next webinar.