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Hey, gang. Welcome to another

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episode of webinar Wednesday with Brilliant Directories. I see that,

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a bunch of people just signed in here. I wanna say hi to Dave,

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Clayton, nice to see you here. Blair and Kathy, always great to see you joining in on the webinars.

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Always nice to see you and have you with us.

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Debbie, nice to have you here in the webinars. And, Dennis. Dennis, welcome to webinar Wednesday.

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While we're waiting, I just wanna quickly check if the last two webinars are online.

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We were in the process of editing those. I think they're gonna be up by this Friday.

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Let me just check real quick.

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So the last one's from June 13.

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So we have two more including this one, so there would be three total.

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But those two previous ones should be online,

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by this Friday. If you ever wanna access the webinars,

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you can always come to the Brilliant Directories website and click on blog.

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And as they're being published, we do list them here.

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A good way to kinda search for them is there's this nifty search bar down here.

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You can just search for webinar Wednesday,

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and

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any blog post that has webinar Wednesday, and it and it'll show them in chronological order starting with the most,

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recent one that's been uploaded there. What's also nice, just while everyone is still checking in,

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because they are blog posts, you can actually search by keyword in in the Facebook group that we have.

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Someone was asking about,

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did we talk about something related to landing pages?

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So if you type in landing page

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or some variation if you're not finding what you want,

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you can actually find the webinars that have those keywords in them.

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And the and the way that it's finding that let me show you. If you click on one of these webinars,

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you have the video, obviously, and then we have,

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kinda like a a a a table of contents here,

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with what was the the major topics that were covered in the webinars.

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So I'm just gonna do a quick search,

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in Firefox for landing page,

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and we can see here at,

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it was a long webinar,

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one hour and thirty seven minutes. We talked about how to drive traffic to landing pages. So,

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that's a quick way to kind of find

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content that's been discussed in the webinars.

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You might not find exactly what you're looking for on the first try,

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but you can always go back and,

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to the search results and and search another webinar

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that we may have talked about a specific topic. So in this one, I just searched for landing page.

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Again, at at twelve minutes and forty eight seconds, we talk about how to create compelling offers and a sample offer landing page.

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So just a good example here of how to find some of the content that's been presented

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in past webinars because we definitely do cover a lot of topics,

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and it's helpful to be able to, find that information.

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Alright. Let's dive right into it.

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If this is your first time joining us for webinar Wednesday, welcome. It's great to be with you.

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If you've joined us in the past, thanks for coming back and, joining us again.

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I am Jason there on the left, and we are lucky to be joined by Gabriel and Patrick.

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Gabriel is one of the support specialists here at Brilliant Directories.

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He sees hundreds, if not thousands, of support tickets

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every week, and he has great knowledge on,

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simple solutions to very common questions with Brilliant Directories.

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So it's great to have Gabe with us. And, of course, Patrick is with the Customization

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Experts, the leading and, in my opinion, the best company

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creating plugins and tools to accompany

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your brilliant directory's website. Thanks, Gabe and Patrick, for joining us today.

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Thanks for having us.

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Thank you, Jay. Happy to be here.

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Alright.

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And I always like to mention, I'm pretty sure everyone here in the webinar is already part of our Facebook group.

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But if you're not, I encourage you to join our Facebook group.

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It's a great place to continue the conversation throughout the weeks

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between webinar Wednesdays.

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You can go to brilliantdirectories.com

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forward / facebook. You can join the group.

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You can start discussions

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to ask questions,

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to share your thoughts,

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and really are the focus is on how to grow your community, how to better market your website,

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so that, you can you can grow your brand.

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So, you can go to brilliant directories dot com forward slash facebook.

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There's a lot of participation in there by myself,

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and and obviously the entire BD tribe. So I hope to see you guys there.

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And I do see a lot of new faces here, in the,

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in the list here of attendees, and I wanna just let you know the best way to get

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value from webinar Wednesdays. We really wanna help provide you with new marketing skills

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to grow your membership or directory website.

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Some topics that we can cover, obviously, there's there's a wide range of topics, but some common topics are how to convert website visitors into free or paying members, how to attract more traffic to your website.

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We can even talk about search engine optimization, how to help your site rank better in Google.

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And one of my favorites, and I think one of the most valuable is how to improve your website's

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navigation. How people come to your homepage

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and find their way to other internal pages of your website and that entire

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experience.

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So have your questions ready. We're gonna get to them after a few short presentations here

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with webinar Wednesday,

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and, I hope we have time for everyone's questions. But if we don't, let me just backtrack.

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Join the Brilliant Directories Facebook group. You can go to brilliantdirectories.com/Facebook.

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If we don't get to your questions here on the webinar, we can definitely answer them for you in the Facebook group.

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Alright. We're gonna start,

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this webinar Wednesday

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with the tip of the week that we have. And today, we wanna talk about how you can, I think, easily

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increase your sign up conversion rates by adding simple confidence boosters

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to your checkout pages and honestly throughout

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your website?

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And Patrick, Gabe, and I were talking about this topic. We do have some examples for you.

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But in case you don't know what confidence boosters, I'm gonna pass it over to Pat.

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Can you kind of explain to us what confidence boosters are and and how they can be used?

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Sure thing, Jason. So a confidence booster

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is something that you wanna put on your website. It shouldn't

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be flashy. It shouldn't be distracting.

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It should almost be entering somebody's subconscious in the sense that,

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and while they're they're purchasing

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something on your website or they're signing up, you may not really notice them when you're browsing the Internet and you're looking at different websites to sign up or purchase products, but I can assure you they're everywhere,

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just so they can ease you to know that you're in good hands.

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Yeah. And I like the key key phrase here, subtle elements, because

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you don't want things that are in in people's faces that it it kind of makes it it cheapens it and makes it a little tacky.

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It loses it loses its value or lesser, and we're gonna show you some some examples of that.

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So there are tons of benefits of of confidence boosters, but I I think the one that is

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is the most important is the fact that with a confidence booster,

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you can increase

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your sign up and and conversion rates.

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Pat Patrick came up with this one to eliminate doubts and fears.

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And can you can you elaborate on what you mean by that exactly, how a confidence booster can actually eliminate fears?

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Absolutely.

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And and especially in today's day and age, there's just a lot of doubt online about creating accounts.

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So taking time

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to reassure somebody before they're about to make a purchase

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or before they're about to sign up and just explain.

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Perhaps it could be, for example, it could be that you're on an SSL or it's secure payments,

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or maybe you could tell them what you're gonna do with their data, all those different types of elements on the sign up page.

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It's not that they notice when it's there.

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It's more that they don't they realize something's kind of missing when they're not.

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It's not something that you're gonna put on and it's and and and, again, people are going to say, wow.

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That's great. That makes me wanna sign up, But it may be what causes somebody not to sign up.

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Yeah. And I think when we go into the examples,

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it's gonna be clear to see how not having confidence boosters kind of leaves

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people in in in a weird abyss,

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no man's land sort of to fend for themselves on if they're slightly on the fence, if they should move forward with the sign up or if they should abandon the checkout process.

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And and that actually takes us to number four which is reducing abandoned checkouts.

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Abandoned checkouts,

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is very common with e commerce websites. You put everything in your cart,

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you get to the checkout page and

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you say that you don't wanna buy it anymore.

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You don't wanna finish the sign up process, so you leave

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the website. And confidence boosters are definitely tools that can help reduce that abandoned,

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checkout rate that that you might have on your site. That's that's correct.

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And and I think one of the main reasons this is so valuable to a lot of people listening in today's webinar is, you know, if you go to twitter.com or if you go to Facebook,

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they don't really have confident boosters.

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You can sign up right on their home page, but it's it's a it's a renowned brand.

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Facebook might not be a good example of a good reputation these days, but people do feel confidence with those brands.

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They recognize those brands, so they don't need to have as many confidence boosters

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during that process.

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But a lot of us here today, you're starting out a new venture or your brand isn't known nationwide or statewide or citywide.

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So it may be necessary just to give your potential buyers or members a little bit more information so that they don't abandon that checkout and they they proceed with the full process.

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That's right.

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And and again, we're gonna have to see some examples to really understand this, but you actually,

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brought up a good point,

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is

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is that confidence boosters can help tell people more about your company,

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what they're signing up for,

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and and also what your company stands for.

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So through the confidence boosters, and we're gonna show you some examples like having a secured checkout page, it shows that you care about your customers,

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security and protection.

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And that goes a long way because that's just one way of letting them know that you're on top of your game

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and that you care about the customer and their experience.

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And the other thing lastly with these confidence boosters, it just makes your the checkout pages look more professional because, again, we're gonna show you some examples, but,

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with with more profession with a more professional look, you you

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you can sign up more people, you can show reputable brands, you can show smiley faces, and and things like that with the confidence boosters.

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So here are just a few types of confidence boosters. There's obviously many more,

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but Patrick was insisting that we put SSL security

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at the top of this list. Can can you explain what SSL security is?

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I can I can show an example of this while you're explaining that and why that is so important, especially in 2018 now?

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Yeah. Absolutely.

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So, basically, it's to ensure that information gets passed along in an encrypted fashion.

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And these days on the Internet, it it really like like it says on the slide, it is an absolute must to be providing an SSL,

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an SSL certificate.

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If you don't have a cell an SSL certificate, depending on the browser that you're on, they might even get a big warning that says this website is not secure.

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And I can assure you, if you read that something is not secure

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before you're gonna pass your credit card information,

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over, then then or or sign up, then that would be perhaps,

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an issue. I know Brilliant Directories. Right, Jason?

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You guys have take taken measures to ensure it doesn't happen on the on the actual sign up page, but on all the other pages of the website, they would be seeing that.

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Correct. So so here's here's the example we're gonna just spoiler alert.

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Here's the example site that we're gonna use to show you the confidence boosters.

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So this is the regular front end of the site.

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You can see that there's a lock with a slash through it. This is on Firefox,

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and it says connect connection is not secure.

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Brilliant Directories does provide you, with a secure checkout page if you don't have your own SSL certificate for your site.

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So if let's click on this this featured listing here.

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So it still has your it's still branded with your logo, but it's taking you to a website called secure my payment.

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It's branded with your logo.

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It's still your sign up page and everything, but we do need to provide you your members with a secure checkout.

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So let me just if you don't have an SSL certificate, I'll just show you real quick where to get one.

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You can go to our add ons page and it's actually again, it made the top of the list that Patrick is talking about now is also ahead of all the other add ons that we offer is an SSL certificate.

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So, if you don't have one and your site's starting to gain more traffic and you wanna provide

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your your members or potential members with a good sign up experience, you'll definitely want an SSL certificate on your site.

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Mhmm.

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Number two is displaying reputable brands.

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So along with the secure checkout, you can also mention that you you accept Visa, Mastercard, American Express, and PayPal.

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And while all that is nice to mention, showing those brands on your page adds a little bit more professionalism,

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and and makes your site a little bit more reputable,

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that is associated with,

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those logos and those brands, and let's let's let's kind of go a little bit ahead.

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I think we really need to see some examples here for for kind of this to sink in.

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So here is

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a checkout page where we've added, and we're gonna show you guys how you can do this on your own website, but this module up here,

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it says verified and secure checkout.

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This is actually an image that will provide you guys on this webinar,

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but we've put these logos here Visa, Mastercard, Discover,

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American Express.

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The page would look fine without them,

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but it in my opinion it looks better with it and it and it tells the customer what they can do that they're here to pay for something and this these are the forms of payment that are accepted.

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So it's not only

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information that you're sharing, but it's again it's helping the checkout page look a little bit more reputable.

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You can also list the top benefits

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of joining.

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I guess at this point I'm just gonna keep toggling a little bit back and forth between the two.

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And

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over here,

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we kind of just copied what we had on our brilliant directories checkout pages,

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but you can simply create

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a a list of your top benefits of joining

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your site, and I wouldn't list add photos

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and add coupons as your top benefits. People are looking for exposure

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and visibility

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or something that's gonna benefit their business. I would focus on those types of benefits,

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rather than just things they can do on on your site.

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So you can really think about what the top benefits for a member to join your site are, and include them on a list here on the checkout page.

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So as they're putting in their information,

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they're not they don't you're eliminating fears and doubts.

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You're actually boosting their confidence to sign up, and that's why these are called confidence boosters.

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Also, I I I find when people are getting, when they're signing up for a site, one of the things that they like to know the most is what's going to happen after they sign up.

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There's a little bit of anxiety,

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in terms of what's next. And the more you can clarify that, for example,

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you could say receive a welcome call after sign up, receive take set up your webs your your profile

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in under five minutes.

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Those types of of confident boosters and people know, okay.

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If I just complete this step, those are the next thing I'm going to be able to do, and that just increases confidence in the buyer's journey to proceed.

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I I I love that, Pat. Yeah.

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Not only your top list of things to do, but just literally tell them what happens next. I think

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when people give their credit cards, especially when signing up for a service, you know, membership community, whatever it is, They definitely wanna know what the next steps are.

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So if you said what happens next,

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set up your profile,

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list your preferences,

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and get connected with more clients.

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You know, even if it's three or four things, that's fine, but it gives them a path to the finish line and

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the first step in that to reaching that path to the finish line is com is going getting past this checkout page.

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And of course always a testimonial

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is is a great way to

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boost confidence in a new potential member who's joining your site is sharing the success or experience of an existing member

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that's already part of your

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community.

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And a testimonial is

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a more technical term in marketing is social proof, which is showing how other people have had success with your product or service.

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In this case we have a title,

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some short words, and obviously you can find a member of your site or community that would like to be featured,

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and you can show a photo of them or potentially their logo

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on the checkout page as well.

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And and what I find works best with testimonials, and and sometimes they're they could be a little fluffy.

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I like to pinpoint a problem that I think a member could relate to. So if the testimonial

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could address

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a problem that the website solved

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in that testimonial.

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Whatever your website is solving or profile could resolve on their end, I find those to be the best performing one.

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And I've actually seen a couple of people put a link here to that profile page.

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So they say check out my profile here.

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Just in case they just they're just not quite sure they wanna pay $1.99 yet, they click there and, of course, it would be the the the best profile you'd wanna show somebody in that step.

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But all of that just just boost confidence.

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That's that's a that's an awesome suggestion is is view my profile or something like that here.

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And then again, there's tons of confidence boosters, and you can mix and match how you wanna use them on your site.

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One of the last ones we wanted to recommend, which is which is a feature,

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with Brilliant Directories as an add on is to provide a promo code directly on the checkout page.

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So for new sign ups, you can just have a promo code that's available for them to use.

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And I think at the top of this page, we're using the the banner here,

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and it says August sign up event,

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save 25%,

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and there's a there's a promo code here. It's 25 off.

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I I don't know if we made that promo code work on this site. Let's just check.

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Yeah. It's it's not a active promo code, but, you could put that in the sidebar.

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You could keep it in the banner here.

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You could put it closer towards the bottom.

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You can kind of design it so it's, like, right near the pricing area, so they they see it nice.

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You can make an image.

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But putting a promo code there, so if anyone had any qualms about the price, they can feel that they're getting a special today,

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and everyone likes, you know, a little extra discount just to, you know, ease the sign up process just a bit.

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So these are just five

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ideas.

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What I'd like to do is, and and we weren't planning on this, is,

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if anyone I'm gonna lower anyone's hands. If anyone else is using,

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confidence boosters on their checkout pages, love to hear

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what you're doing. We can unmute your microphone. We've got a couple people here.

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Hey, Vincent. I've unmuted your microphone.

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Hi. Can you hear me? Yeah. We can hear you. How are you today?

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Good. How are you?

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Good. Good. So are you using confidence boosters on on your site or checkout pages?

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Well, I I thought some of these were really great. I used the SL's security thing. I think that's

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absolutely a must right now.

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Google is

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seems to be pushing the

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It's cracking the whip on on that. Yeah.

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Absolutely. I thought this was a great idea about the Visa, Mastercard,

293
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PayPal thing.

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I I I learned a lot just from watching this, but I I realized that

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it's,

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you know, the more you can make it look legit, the better. But

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it does seem, though, like when people want

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your product, they they seem to call,

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you know, if if they're you know, they'll call and ask questions

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sometimes before they to make sure they feel comfortable.

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That's something I don't see you doing too much there. I don't see any, like, phone number.

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You know, like, it seems like sometimes people,

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you know, if they're like, you're you're at you're what I have found is that people wanna call, email,

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text, chat, or messenger.

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And,

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it's that's something that we have been looking into, how to add

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text and chat and messenger

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to the website. Do you have anything like that that you know that's coming up? Or Yeah. Yeah.

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So a couple things. So first of all, great suggestion

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on the phone number.

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One of the top ones here could be say, like, need help,

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have questions before setting up your account,

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call us now and you can have an 800 number or a local number.

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What what's really cool about 800 numbers or local numbers when you have them for your website,

315
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some people think there always needs to be someone there to answer the phone.

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You could just set up a really nice voicemail,

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you know, and and just have people leave a message say, you know, you've caught our our,

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you know, our outside our office hours, leave a message and we'll get back to you soon.

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So you can just have the calls go to the voicemail or or forward to your phone at different times of the day.

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So that's one reason people might be afraid to get phone numbers is they don't wanna get bombarded with phone calls.

321
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But if you're just happy with checking the messages and calling people back at your leisure, that's that's a good way to get the phone calls.

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Regarding the chat or the SMS,

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what I would recommend that's built in with Brilliant Directories is we do have the

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Facebook website chat tool,

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and

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with this, you can have

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exactly how it shows, you can have a chat box right on all your web pages.

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So potentially if someone does have questions about signing up, they could chat with you.

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And what I like about the Facebook website chat is if you download the messenger app on your phone, you can basically go back and forth with a website visitor just like you're sending your friend a text message.

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So they say, yeah, how can I help you? Okay. You're looking for this.

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And you can kinda give them great customer service right from your phone when you're on the go.

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So that's that's that's one way to kinda get the the back and forth chat with someone who's going through the checkout process, Vince.

333
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I oh, that I didn't even know you had that. That's pretty neat.

334
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But you know the other thing about the phone number?

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I to me, it seems like not only does Google wanna see SSL, they also wanna see a real address, a real phone number,

336
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even if it's I use tracking numbers.

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But, I got caught the other day by accidentally,

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using a phone number that Google associated with another business on a, another

339
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website by accident, and

340
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I had to do a lot of talking to Google to explain, yes, don't kick me off of the maps because that was a mistake, you know.

341
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But I I every site now has its own tracking number and you can send that tracking number to wherever you want.

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But

343
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Gotcha. Yeah. We could Have you seen that have you seen that before?

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I haven't I haven't seen that before about a website having a a tracking number, but I I definitely like the idea of having some contact details on a checkout page.

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So some people who might need a little bit of hand holding,

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have an option to reach out to your organization to complete the sign up process.

347
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That's a great suggestion.

348
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So yeah. So mixing and matching the different types of confidence boosters,

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to suit your your website's needs is something you can definitely do.

350
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And we we already did look at some examples here.

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So here we have kind of like a top 10 or not a top 10 list, but a list of your top features,

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some type of, you know, ver that the page is verified and secured, some credit card icons,

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a testimonial,

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and then we saw the promo code option, and also Vince had a great idea on

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providing a way for people to contact you if, you know, they they might be on the fence or have questions before the sign up process.

356
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The goal here is to ease and eliminate fears and doubts, and get them to the finish line of the sign up process.

357
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So what we wanted to do, is show you how you can add

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confidence boosters,

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to your site. And, Pat, again, I I know we didn't plan this.

360
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Do you mind if I kind of pass over the presenter role to you, and you can kinda show us how you recreated,

361
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how you created the, the sidebar there with the confidence boosters on the interior design demo site that we have.

362
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Sure thing, Gabe. Would you mind,

363
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opening up the, putting a link in the chat for the page that you created here? You know what?

364
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I can I can do that? So we have good news for everyone.

365
00:26:06.970 --> 00:26:07.470
Gabe

366
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was was nice enough to put together this article.

367
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It's pretty simple on how to add this type of confidence booster,

368
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to your site with the code that you can copy and paste.

369
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You probably just need to change some of the text here to suit your website's goals.

370
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Let me pop this in the chat for you, Pat.

371
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Okay. That's great. Thank you very much.

372
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Okay.

373
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You should, the entire audience should, have received that now.

374
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Alright.

375
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Alright. So I'm gonna pass over the controls to you.

376
00:26:39.780 --> 00:26:41.320
Okay. Thank you very much.

377
00:26:42.785 --> 00:26:45.265
So here's the article that we just shared.

378
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And I'm I'm gonna I'm not gonna read through the articles since everybody here has it, but I will go over the steps that I followed to set this up.

379
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The most important things to know are, one, this is the code that you need to copy

380
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in order to create a widget. So what I did was I copied all of this code,

381
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and then in

382
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inside of the admin itself, and this is the Brilliant Directories admin here, we can go into the widget manager.

383
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And you'll see that I created a widget, and I just called it confidence. So,

384
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here we can go and open up the code, and you'll see that this is the code that I posted in there.

385
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So if I wanna change the words,

386
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I can change them right here.

387
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It's quite easy to to make edits so you can instead of it saying a platform you can trust, you can have it say,

388
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what happens next,

389
00:27:35.445 --> 00:27:37.385
like Jason had just, mentioned,

390
00:27:38.005 --> 00:27:41.065
and then list what happens next for you. And then you'll notice

391
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that on this code, there's two things that it's calling. It's calling an image,

392
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here, and it's calling an image

393
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here.

394
00:27:49.850 --> 00:27:57.230
So what would what you'll have to do to complete the setup, if you want the images that are on the page that we're showing on today's webinar,

395
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we've actually added them to the bottom here. So you can see we have the secure checkout image.

396
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So we can open it here,

397
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save the image as, and then download it. Right. And then upload it to your image manager

398
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in the admin.

399
00:28:14.055 --> 00:28:14.555
Precisely.

400
00:28:14.935 --> 00:28:20.320
And after it's once it's uploaded into your images folder, it's gonna instantly display on the front end of the website.

401
00:28:21.260 --> 00:28:21.420
Yeah.

402
00:28:21.420 --> 00:28:28.240
I always say it looks like a lot of complicated code, but if you just stick to the black text that's there and just change that tier needs,

403
00:28:28.940 --> 00:28:32.720
you shouldn't have too much, trouble with these three different modules.

404
00:28:34.905 --> 00:28:36.585
Correct. Correct. It's quite easy.

405
00:28:36.585 --> 00:28:44.365
And again, with this great article that Gabe put together from top to bottom, it really gives you all the different steps that you have to follow, which is great.

406
00:28:44.665 --> 00:28:47.325
There is one little detail that I think would be helpful,

407
00:28:47.705 --> 00:28:49.405
to show, and and that is

408
00:28:49.900 --> 00:28:52.240
when you're actually managing the different products.

409
00:28:52.540 --> 00:28:57.340
You may wanna have a different confidence boost for different membership levels.

410
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So in this case, the example that Jason shared was for premium members.

411
00:29:01.580 --> 00:29:05.705
So if we click edit, you'll notice that one of the first settings we see

412
00:29:06.165 --> 00:29:09.625
is actually allowing us to decide what sign up page sidebar

413
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we wanna display.

414
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So in this instance, what we did is we created a sidebar and then we put it we called that widget that we just created.

415
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And that's why this particular sign up page has that that those confidence boosters.

416
00:29:23.090 --> 00:29:25.030
So, Pat, can you show us how you

417
00:29:25.650 --> 00:29:27.110
so you created a sidebar.

418
00:29:27.810 --> 00:29:33.784
You put your newly made widget in that sidebar, which has all all your fancy code in it. And

419
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then and then, in the membership level, you're saying, hey.

420
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Show this sidebar in the on the checkout page.

421
00:29:41.365 --> 00:29:43.765
That that's correct. That's that's exactly what I did.

422
00:29:43.765 --> 00:29:47.304
So all I did was I clicked on the button create a new sidebar,

423
00:29:47.950 --> 00:29:51.810
and I could do it right now so everybody can see how easy it is. It just takes seconds.

424
00:29:52.110 --> 00:29:54.530
I can give it a new I could call it the featured

425
00:29:55.310 --> 00:29:55.810
sidebar.

426
00:29:56.510 --> 00:29:58.770
For your featured membership level. Right?

427
00:29:59.070 --> 00:30:01.170
Exactly. For my featured membership levels?

428
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I think it just takes a second to save. There you go.

429
00:30:04.894 --> 00:30:07.615
And we have it here at the top, and then I click edit.

430
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And since it's the new sidebar, it means it's gonna be blank on the right hand side.

431
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And then all I need to do is remember the name of the widget.

432
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I know in this case it was confidence, so I just start typing.

433
00:30:16.919 --> 00:30:22.059
What I love, it's really quick to show you all the widgets that match that. I just drag

434
00:30:22.440 --> 00:30:23.580
this into this sidebar.

435
00:30:24.840 --> 00:30:29.100
I save the changes. And just like that, I have a new custom sidebar. So now

436
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what I can do

437
00:30:31.225 --> 00:30:34.445
is I can go into this, into the different products.

438
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I can find the featured level.

439
00:30:36.825 --> 00:30:37.965
I can click edit.

440
00:30:39.705 --> 00:30:45.644
And maybe what we can do, actually, before I add that there, we'll just take a quick look and see what that page looks like currently.

441
00:30:46.020 --> 00:30:48.900
This is how it looks. There are no confidence boosters.

442
00:30:48.900 --> 00:30:55.800
This is how most directory sign up pages look today, I would say, and probably won't be the case after today's webinar, hopefully.

443
00:30:56.420 --> 00:30:59.000
If we go back into this and change the membership

444
00:30:59.540 --> 00:31:00.440
level settings,

445
00:31:01.905 --> 00:31:04.485
what we're gonna do is we're gonna say that we want a sidebar.

446
00:31:05.345 --> 00:31:11.765
We want to have a sidebar on our sign up page, and we're gonna say we would like it to be the featured sidebar, which we just created.

447
00:31:11.985 --> 00:31:15.150
And I can control if I want that to be on the left or on the right.

448
00:31:15.470 --> 00:31:20.930
I prefer for it to be on the right because, again, I don't want it to be front and center.

449
00:31:21.630 --> 00:31:23.330
People read from left to right.

450
00:31:23.870 --> 00:31:33.875
But and I'd like them to focus on the form, but you can give me a completely different, perspective and say, isn't that the whole point of the confidence boosters, is to give them confidence before signing up?

451
00:31:33.875 --> 00:31:35.335
And and you may be right.

452
00:31:35.395 --> 00:31:40.215
So you can do some AB testing and find out which of the two works best for your particular niche.

453
00:31:40.650 --> 00:31:43.230
So now when we we refresh this page,

454
00:31:45.290 --> 00:31:50.750
we have our beautiful confidence boosters on the right side giving us a much more refined product.

455
00:31:51.770 --> 00:31:55.555
That's great. That's that's super yeah. It's super easy, to be honest.

456
00:31:55.555 --> 00:31:58.775
You gotta finagle a little bit of the codes for the modules that you want.

457
00:31:59.315 --> 00:32:01.575
It's probably as as simple as the

458
00:32:01.955 --> 00:32:05.655
HTML would get. And again, if you're just working around the the black text there,

459
00:32:05.970 --> 00:32:07.190
you shouldn't have

460
00:32:07.490 --> 00:32:08.790
too many issues.

461
00:32:10.130 --> 00:32:14.610
So, yeah, we'd love to see in the next webinar I'm gonna grab the controls back to you.

462
00:32:14.610 --> 00:32:20.070
If if you didn't have confidence boosters on your checkout pages and you're going to add them,

463
00:32:20.505 --> 00:32:22.665
we'd love to check them out in the next webinar.

464
00:32:22.665 --> 00:32:25.625
Just send us an email events@brilliantdirectories.com.

465
00:32:25.625 --> 00:32:29.245
Say, hey, I added confidence boosters to my checkout page,

466
00:32:29.785 --> 00:32:33.565
and we will be happy to kind of review it in the next webinar.

467
00:32:34.610 --> 00:32:43.670
And we put the link or the title of the article that Gabe created probably if you just type confidence boosters in our support portal, you'll find that article pretty easily.

468
00:32:43.810 --> 00:32:47.270
And we also shared a link to that article in the chat here

469
00:32:47.650 --> 00:32:48.470
for GoToWebinar.

470
00:32:49.605 --> 00:32:56.105
Let's try to take, just one or two more questions about confidence boosters before we move on to the next segment.

471
00:32:56.165 --> 00:32:58.665
Barry, do you have any questions about confidence boosters?

472
00:33:00.005 --> 00:33:00.825
Yeah. I'm

473
00:33:01.205 --> 00:33:02.165
using a,

474
00:33:03.230 --> 00:33:09.490
the option I'm only giving my customers the option to a free sign up initially. I'm not even

475
00:33:09.870 --> 00:33:11.890
taking a credit card or payment

476
00:33:12.590 --> 00:33:14.130
on the initial sign up.

477
00:33:14.510 --> 00:33:18.290
When they go to the site, they can only sign up to the free account.

478
00:33:19.544 --> 00:33:20.585
That's that's fine.

479
00:33:20.585 --> 00:33:26.504
You can with with that, the free might the free account might be incentive enough, for people to sign up.

480
00:33:26.504 --> 00:33:27.804
It's such a short form,

481
00:33:28.184 --> 00:33:29.085
to get started,

482
00:33:29.865 --> 00:33:34.845
but it it again, you might just wanna use one confidence booster. Maybe what happens next,

483
00:33:35.820 --> 00:33:36.960
or a testimonial,

484
00:33:37.900 --> 00:33:42.160
that might suffice in in a in a situation where you just have a a free sign up.

485
00:33:44.220 --> 00:33:50.240
The majority are actually preloaded, so they will have received an email from me in the first place.

486
00:33:50.615 --> 00:33:51.995
And, yes, there,

487
00:33:52.615 --> 00:33:53.415
there is a,

488
00:33:53.975 --> 00:33:55.435
an intention to put

489
00:33:58.775 --> 00:34:00.075
a note in the sidebar

490
00:34:01.655 --> 00:34:02.155
explaining

491
00:34:02.535 --> 00:34:03.035
that

492
00:34:03.860 --> 00:34:04.360
support

493
00:34:04.900 --> 00:34:08.120
videos will be available to show them how to

494
00:34:08.580 --> 00:34:09.640
fill in, etcetera.

495
00:34:10.179 --> 00:34:14.820
That that That is all planned, but that's not done yet, but it's it's on its way.

496
00:34:14.820 --> 00:34:19.514
Hopefully, you can join in the next webinar, and we'd we'd love to take a look at the progress you've made on that.

497
00:34:20.554 --> 00:34:23.594
Oh, we'll do that. Alright. Thank you so much, Barry.

498
00:34:23.594 --> 00:34:29.775
Guys, I wanna show you one more one more thing, and I noticed it, when Pat was sharing his screen.

499
00:34:30.315 --> 00:34:32.255
Let me go to the checkout page here.

500
00:34:34.570 --> 00:34:36.750
You'll notice it says create account,

501
00:34:37.130 --> 00:34:37.630
colon,

502
00:34:38.409 --> 00:34:40.589
and then the the name of the membership

503
00:34:40.889 --> 00:34:43.869
level. Let me show you how you can change

504
00:34:44.409 --> 00:34:46.510
this text, create account.

505
00:34:47.804 --> 00:34:52.625
I can show you yeah. Two steps I can show you how to change that. Let's go to the admin dashboard,

506
00:34:55.405 --> 00:34:55.905
and

507
00:34:56.525 --> 00:34:58.305
where you wanna go is

508
00:34:59.005 --> 00:35:02.385
to your SEO templates. This is under your content

509
00:35:02.685 --> 00:35:03.185
tab

510
00:35:03.860 --> 00:35:04.360
section,

511
00:35:06.820 --> 00:35:07.320
and

512
00:35:07.860 --> 00:35:09.380
these are all your SEO templates.

513
00:35:09.380 --> 00:35:14.020
It's basically all your dynamic pages, the search results pages, the member profile pages.

514
00:35:14.020 --> 00:35:15.160
You can set up

515
00:35:15.474 --> 00:35:17.075
kind of the metadata and meta titles.

516
00:35:17.075 --> 00:35:20.694
We've kind of touched on this in in other webinars, but let's forget about all that.

517
00:35:20.994 --> 00:35:25.015
If you wanna change this text, create account, or remove it,

518
00:35:25.875 --> 00:35:28.135
what you can do is search for

519
00:35:28.809 --> 00:35:31.130
search for the word checkout. This would be the easiest thing.

520
00:35:31.130 --> 00:35:34.670
I know it's if I scroll to the bottom, I'll see it, but you guys can search for checkout.

521
00:35:36.569 --> 00:35:42.349
And this is your for all your checkout pages. I'm gonna go ahead and edit this.

522
00:35:45.965 --> 00:35:49.025
And over here is the title of the page.

523
00:35:49.645 --> 00:35:53.745
Now let me show you what you're looking at here. Let me open this up a bit.

524
00:35:54.285 --> 00:35:58.305
Let me put this on another line. This with the percentage signs

525
00:35:58.710 --> 00:36:01.830
is the variable name for the the product that you're looking at.

526
00:36:01.830 --> 00:36:04.650
So this is the featured member, the premium member,

527
00:36:04.950 --> 00:36:06.490
this will change on the fly.

528
00:36:06.630 --> 00:36:14.250
This code here with the span, it's just gonna ensure that if it's a long membership level name, it'll stick on the same line.

529
00:36:14.265 --> 00:36:15.164
It's more for

530
00:36:15.625 --> 00:36:17.805
aesthetics. Here is the create listing.

531
00:36:18.105 --> 00:36:19.005
Now this is in

532
00:36:19.464 --> 00:36:21.805
percentage signs because listing is also

533
00:36:22.265 --> 00:36:26.125
a text label, so some people might call it account or profile,

534
00:36:27.065 --> 00:36:31.630
but you can change this totally, and you can you can do something like sign up,

535
00:36:32.330 --> 00:36:32.830
below.

536
00:36:34.090 --> 00:36:34.590
And

537
00:36:34.970 --> 00:36:38.410
I'll do something this is a a break, so it'll put it on a new line break.

538
00:36:38.410 --> 00:36:41.630
Let me just put these back on the same line, and I'm gonna save the changes.

539
00:36:43.145 --> 00:36:44.205
So we've changing

540
00:36:44.585 --> 00:36:45.484
create account

541
00:36:46.905 --> 00:36:49.565
to sign up below, and it says

542
00:36:49.945 --> 00:36:50.585
featured here.

543
00:36:50.585 --> 00:36:55.724
So you might wanna change the name of feature to featured listing, so it's a little more elaborate

544
00:36:56.220 --> 00:36:59.119
there. Or you could do it right here in the text,

545
00:36:59.420 --> 00:37:02.640
and put the word listing if you're just calling your membership level

546
00:37:03.180 --> 00:37:05.920
featured. So now let's say sign up below,

547
00:37:06.380 --> 00:37:08.000
and then the name of the product,

548
00:37:08.325 --> 00:37:09.224
and then the word listing.

549
00:37:10.165 --> 00:37:12.825
So this is a good way to just get a little bit more control

550
00:37:13.525 --> 00:37:17.065
over the titles of, your sign up pages here.

551
00:37:17.365 --> 00:37:19.865
Hope that was a little bit helpful there for you guys.

552
00:37:21.460 --> 00:37:26.340
Alright. So hope that was a good segment, and we have something even better moving forward.

553
00:37:26.340 --> 00:37:27.560
We do have a

554
00:37:27.940 --> 00:37:30.520
showcase winner, Tyler Ford,

555
00:37:31.220 --> 00:37:31.720
is,

556
00:37:32.180 --> 00:37:40.805
nice enough to share his site with us so that we can review it, see the progress he's made, and potentially provide some constructive feedback on how,

557
00:37:41.105 --> 00:37:44.164
he can improve his site. Tyler, let me go ahead and

558
00:37:44.625 --> 00:37:46.325
unmute your microphone here.

559
00:37:47.760 --> 00:37:49.540
Alright. Tyler, you with us there?

560
00:37:50.640 --> 00:37:52.900
I am here. Awesome. Great.

561
00:37:53.680 --> 00:37:56.740
Yeah. Is this your first webinar with us? Have you been with us in the past?

562
00:37:57.920 --> 00:37:59.680
I've been on a couple webinars.

563
00:37:59.680 --> 00:38:04.395
This This is the probably the third one I've been on and the first one I've been featured on. Okay.

564
00:38:04.395 --> 00:38:04.875
Awesome.

565
00:38:05.355 --> 00:38:08.335
So your site is cash home buyer

566
00:38:08.955 --> 00:38:09.455
directory.

567
00:38:09.675 --> 00:38:14.400
Can you just tell us a little bit about what this site is, what your goals are with this site,

568
00:38:14.960 --> 00:38:18.500
and kind of just kinda why you started it and what you're hoping to get out of it.

569
00:38:19.279 --> 00:38:21.680
Yeah. So I'm a real estate I'm in real estate.

570
00:38:21.680 --> 00:38:25.380
I've been investing in real estate for twenty five, thirty years.

571
00:38:26.319 --> 00:38:28.855
We deal with motivated home sellers.

572
00:38:28.915 --> 00:38:34.454
And so I've got a lot of other websites out there that generate quite a few leads. And so I'm

573
00:38:34.755 --> 00:38:39.015
I'm always in my mind trying to figure out different ways to,

574
00:38:39.714 --> 00:38:40.615
boost my

575
00:38:40.920 --> 00:38:44.780
organic SEO on some other sites that I have and then also

576
00:38:45.240 --> 00:38:46.940
a way to get more leads. So,

577
00:38:47.559 --> 00:38:51.720
I mean, I launched this site right at actually the February,

578
00:38:51.720 --> 00:38:55.285
and I worked on it over the holidays just because I had some spare time.

579
00:38:55.285 --> 00:38:57.785
So it was just more or less at the beginning,

580
00:38:58.485 --> 00:39:00.105
something that I wanted to do

581
00:39:00.645 --> 00:39:07.080
for my own benefit in terms of helping some things that I have here locally in where I'm at.

582
00:39:07.080 --> 00:39:12.040
And then the more I dove into it, the better the idea I thought it was, and it's,

583
00:39:13.000 --> 00:39:15.340
slowly and surely starting to evolve.

584
00:39:16.520 --> 00:39:17.320
That's that's great.

585
00:39:17.320 --> 00:39:22.620
Was it an existing website, or did you launch it fresh on on Brilliant Directories, this specific domain?

586
00:39:24.065 --> 00:39:25.924
It was launched fresh

587
00:39:26.224 --> 00:39:27.605
on Brilliant Directories.

588
00:39:27.984 --> 00:39:28.484
Okay.

589
00:39:29.025 --> 00:39:38.910
And so you're using it as a way to capture leads of people who might be interested in selling their homes for cash or or just people who might be interested in selling their homes.

590
00:39:39.690 --> 00:39:43.210
Correct. It's, typically, it's a different type of seller.

591
00:39:43.210 --> 00:39:47.790
Somebody that has more urgency to wanna get things done hassle free,

592
00:39:48.650 --> 00:39:49.710
you know, cash.

593
00:39:50.330 --> 00:39:51.390
So it's it's

594
00:39:51.905 --> 00:39:56.645
it's somebody that's not wanting to use a real estate agent, but rather reach out to,

595
00:39:57.585 --> 00:39:58.724
a real estate investor

596
00:39:59.505 --> 00:40:03.605
to sell their home quick. And, typically, you know, they they they sacrifice

597
00:40:04.890 --> 00:40:07.150
price for speed and convenience

598
00:40:07.450 --> 00:40:10.170
of as is and hassle free. And,

599
00:40:11.770 --> 00:40:13.150
and just knowing that it

600
00:40:13.530 --> 00:40:14.510
that it's done,

601
00:40:15.289 --> 00:40:19.565
without having to list it and have traffic coming through their homes. And,

602
00:40:20.185 --> 00:40:20.685
so

603
00:40:21.065 --> 00:40:24.125
it's it's we're dealing with motivated home sellers.

604
00:40:24.665 --> 00:40:26.205
Gotcha. And is this nationwide

605
00:40:26.585 --> 00:40:27.725
or is it,

606
00:40:28.425 --> 00:40:31.325
is this in a specialized region? It's

607
00:40:31.700 --> 00:40:36.759
it's The US. US? Okay. Okay. So that's nationwide. But it's also I mean

608
00:40:37.059 --> 00:40:38.180
I mean, there's a couple things.

609
00:40:38.180 --> 00:40:42.900
I mean, to get motivated seller leads, but also, you know, it's a competitive space.

610
00:40:42.900 --> 00:40:46.305
There's a lot of investors fighting over the same stuff.

611
00:40:47.505 --> 00:40:50.165
So a lot of investors have investor

612
00:40:50.704 --> 00:40:51.204
websites,

613
00:40:51.825 --> 00:40:54.165
and so they're looking for ways to

614
00:40:54.704 --> 00:40:55.605
create backlinks

615
00:40:56.065 --> 00:40:57.045
and rank

616
00:40:57.425 --> 00:40:58.964
their organic website

617
00:40:59.460 --> 00:41:04.260
on the first page of any search engine. So, I mean, initially, that's why I created it.

618
00:41:04.260 --> 00:41:05.400
It was more for

619
00:41:05.700 --> 00:41:09.160
for me in terms of getting my site to index

620
00:41:09.940 --> 00:41:11.780
better to generate more leads.

621
00:41:11.780 --> 00:41:25.194
So, I mean, it's a combination of a couple different things, but, and we've got we've got a couple websites that do really well in our local market, but it's a combination of a lot of different things that, you know, have been able that allow have allowed us to do what we've done.

622
00:41:25.734 --> 00:41:33.670
And, you know, using the directory is just another thing that we've done with our with our sites to get them to rank better.

623
00:41:34.210 --> 00:41:40.470
The members that are part of your site, did they join organically, or did you import them, or were they already part of your network?

624
00:41:41.964 --> 00:41:44.865
Combination of both. We did a lot of just claim listing

625
00:41:45.325 --> 00:41:48.685
where we just wanted to make it look like, you know, there were people covered.

626
00:41:48.685 --> 00:41:51.405
If you click on find cash home buyers on that link

627
00:41:51.885 --> 00:41:53.265
so we wanted to

628
00:41:53.790 --> 00:41:54.290
basically

629
00:41:55.070 --> 00:41:57.810
my wife and I spent the month of December just

630
00:41:58.270 --> 00:41:58.770
putting,

631
00:41:59.870 --> 00:42:02.210
enough claim listings in every

632
00:42:02.510 --> 00:42:07.935
state to look like, you know, we if somebody went there, there would be somebody that they could find.

633
00:42:08.895 --> 00:42:09.395
Gotcha.

634
00:42:11.055 --> 00:42:14.115
I like how you moved the this up here. Gotcha.

635
00:42:14.895 --> 00:42:15.795
Okay. Great.

636
00:42:16.495 --> 00:42:20.975
Yeah. Pat and I, you know, we were checking out your site, and we and we we felt the same thing.

637
00:42:20.975 --> 00:42:22.995
The the focus of the site is to

638
00:42:23.369 --> 00:42:24.269
attract consumers

639
00:42:24.730 --> 00:42:25.549
and actually

640
00:42:26.329 --> 00:42:26.829
to

641
00:42:28.490 --> 00:42:32.190
most consumers might be unfamiliar with the process of of cash

642
00:42:32.650 --> 00:42:33.869
for for their home,

643
00:42:34.569 --> 00:42:39.015
that most consumers are probably unfamiliar with with selling and buying real estate in the first place.

644
00:42:39.015 --> 00:42:42.075
They probably only do that a couple times in their their life,

645
00:42:43.255 --> 00:42:44.875
unless you're a real estate agent.

646
00:42:45.255 --> 00:42:52.395
So we thought actually your site tied into the idea of confidence boosters, but not necessarily on a checkout page

647
00:42:52.890 --> 00:42:54.730
throughout your entire site.

648
00:42:54.730 --> 00:43:03.309
And that the goal of these confidence boosters that you can add to your site would be to ease and eliminate fears and doubts that people might have

649
00:43:03.690 --> 00:43:05.390
of a cash home

650
00:43:05.955 --> 00:43:08.935
for us, selling their home for cash and that whole process.

651
00:43:09.715 --> 00:43:15.975
To some people it might it might not it might sound weird or unfamiliar, you know, they're not they they don't know that process,

652
00:43:16.515 --> 00:43:18.935
and what we noticed and we noticed this a lot,

653
00:43:19.395 --> 00:43:21.890
when we scroll down on your homepage

654
00:43:22.750 --> 00:43:27.809
that there were blog article articles here, but they weren't geared towards the consumers.

655
00:43:27.950 --> 00:43:29.970
They were geared towards potential

656
00:43:30.510 --> 00:43:34.770
cash, the people who buy the homes for cash, and how they can get more leads

657
00:43:35.205 --> 00:43:36.825
and and things like that.

658
00:43:37.205 --> 00:43:41.785
Like, how to find motivated sellers, that's something a buyer would be interested in.

659
00:43:42.485 --> 00:43:45.125
This one looks like you know, this is probably better.

660
00:43:45.125 --> 00:43:48.185
Should you sell your house without a real estate agent?

661
00:43:50.690 --> 00:43:54.050
So this one is probably more geared towards a consumer.

662
00:43:54.050 --> 00:43:56.710
What we thought would be would be helpful for you,

663
00:43:57.810 --> 00:44:03.830
might be to have more articles such as the benefits of selling your your your home for cash,

664
00:44:04.615 --> 00:44:06.395
10 easy ways to get the maximum

665
00:44:07.175 --> 00:44:10.315
cash value for your home, you know, when you're selling it for cash.

666
00:44:10.375 --> 00:44:15.595
Things that are just a little bit more consumer friendly that you can also use in some of your marketing efforts,

667
00:44:16.310 --> 00:44:17.690
such as on on Facebook,

668
00:44:18.230 --> 00:44:24.090
and things like that, to attract people who would more likely be interested in selling their homes,

669
00:44:24.869 --> 00:44:25.690
for cash.

670
00:44:28.635 --> 00:44:32.015
Before I go any further, I was very curious to see

671
00:44:33.355 --> 00:44:38.335
how your site was ranking for find like you said, it's a very competitive space,

672
00:44:39.595 --> 00:44:41.855
but just for find cash home buyers.

673
00:44:44.260 --> 00:44:45.559
Cash home buyers. Right?

674
00:44:46.980 --> 00:44:49.319
Is this your site? Cash home buyer directory?

675
00:44:49.619 --> 00:44:50.599
No. Yep.

676
00:44:50.900 --> 00:44:51.880
No. Yeah.

677
00:44:52.260 --> 00:44:55.160
Oh, no. No. No. Yeah. It is. Yeah. It is.

678
00:44:57.685 --> 00:44:58.185
Seriously?

679
00:44:59.445 --> 00:44:59.945
Yeah.

680
00:45:01.125 --> 00:45:01.625
Find

681
00:45:01.925 --> 00:45:02.984
cash home buyers.

682
00:45:03.845 --> 00:45:06.744
I mean, it's for it's for keywords and quotes.

683
00:45:09.090 --> 00:45:12.710
Okay. But, yeah, you see all these people advertising for those at the top?

684
00:45:13.090 --> 00:45:17.170
Right. Right. Okay. So the s for I mean, it's that way in any Yeah.

685
00:45:17.170 --> 00:45:19.510
I mean, it's a competitive space. Okay.

686
00:45:19.970 --> 00:45:24.230
I did it I did it very specific. You probably won't be at the top here when I remove the quotes.

687
00:45:25.065 --> 00:45:27.325
But but first of all, that's that's good to see that.

688
00:45:28.265 --> 00:45:32.025
Yeah. You're not at I am at the top. If you add directory, then I'm at the top.

689
00:45:32.025 --> 00:45:35.704
A lot of people I'm still on the first page. You're still on the page. Okay.

690
00:45:35.704 --> 00:45:39.990
So first of all, kudos to you. That that's awesome.

691
00:45:41.490 --> 00:45:41.990
So

692
00:45:42.690 --> 00:45:43.589
you really have

693
00:45:44.930 --> 00:45:49.589
a couple things that you can do with this. You got the lead form on the homepage, which is fine.

694
00:45:51.525 --> 00:45:54.825
How do you know how this lead form is performing for you on the homepage?

695
00:45:55.765 --> 00:45:56.325
Not well.

696
00:45:56.325 --> 00:46:01.924
And that's I've hired one of the people that you recommend, and that's one of the tweaks that I'm gonna make.

697
00:46:01.924 --> 00:46:04.484
I mean, the other thing too, and I wanted to get your opinion.

698
00:46:04.484 --> 00:46:07.660
But, yeah, I need to make some changes to the form. Gotcha.

699
00:46:08.760 --> 00:46:10.140
What I recommend doing

700
00:46:10.520 --> 00:46:12.859
is actually starting your site

701
00:46:13.160 --> 00:46:13.900
with the

702
00:46:14.359 --> 00:46:15.339
article slider.

703
00:46:16.839 --> 00:46:26.385
But obviously, the articles will be geared towards helping eliminate the doubts and fears of potential consumers that wanna sell their homes and actually getting them excited

704
00:46:26.925 --> 00:46:30.145
about the idea of selling their home for cash,

705
00:46:31.405 --> 00:46:32.945
the right time to do it,

706
00:46:34.080 --> 00:46:37.220
working with the right buyer, and and and things like that.

707
00:46:38.720 --> 00:46:44.900
So so I would recommend the article slider here, and when you come there, you're just gonna shower the consumer

708
00:46:45.280 --> 00:46:51.345
with positive articles that really get them excited about the idea of selling them their home for cash.

709
00:46:51.345 --> 00:46:52.005
The convenience,

710
00:46:54.705 --> 00:46:56.805
the speed, and and all those benefits,

711
00:46:57.985 --> 00:47:04.085
and and the types of sit sorry, the types of situations that someone might want to sell their home for cash.

712
00:47:07.050 --> 00:47:08.590
Sorry, Pat. I cut you off there.

713
00:47:08.970 --> 00:47:13.390
Yeah. No. So that's a great confidence booster. And to me, there's two other angles I'd be very

714
00:47:13.690 --> 00:47:16.410
curious to look into with an industry like this one.

715
00:47:16.650 --> 00:47:19.150
Again, going going in line with confidence boosters,

716
00:47:19.795 --> 00:47:21.795
billing directories has this really good,

717
00:47:22.915 --> 00:47:24.215
feature. It's called properties.

718
00:47:24.675 --> 00:47:32.935
And I was wondering if just a little bit of tweaking, if you could add properties that have sold on cash homebuyer streaming on the home page.

719
00:47:33.155 --> 00:47:36.350
Show letting even if it's just for marketing purposes,

720
00:47:36.730 --> 00:47:41.230
showing people what they were sold for and saying these are the latest products that were sold.

721
00:47:41.530 --> 00:47:45.930
Now I feel like, okay. People are getting results with this. Look at this. Look look, honey.

722
00:47:45.930 --> 00:47:48.010
This home sold for this, and this home sold for that.

723
00:47:48.010 --> 00:47:53.465
And and then the other recommendation I was gonna have is I think putting myself in the shoes

724
00:47:53.765 --> 00:47:58.105
of somebody that would be selling their home. Right now, you have a lead form that's kinda like,

725
00:47:58.405 --> 00:48:00.420
hey. Fill this out, and we'll call you.

726
00:48:00.579 --> 00:48:03.720
That to me is is I'm a be hesitant to give you my information.

727
00:48:04.339 --> 00:48:05.240
If it was

728
00:48:05.540 --> 00:48:06.680
submit your home

729
00:48:07.299 --> 00:48:12.119
property, submit and and see what offers you get. I I can fine tune that language.

730
00:48:12.180 --> 00:48:13.299
But if I felt like, hey.

731
00:48:13.299 --> 00:48:20.765
If I fill out this form, give people information about the home that I'm selling, they're gonna I can find out what kind of offer I I would get

732
00:48:21.144 --> 00:48:22.045
for my home.

733
00:48:22.105 --> 00:48:28.184
Now I'm much more interested in submitting a form like that, because it's more in line with the experience that I'm looking for.

734
00:48:28.184 --> 00:48:32.920
Not just information about me, but it should be information about my home, my location.

735
00:48:33.380 --> 00:48:38.340
Maybe you could do, a lead magnet that says, what are homes selling for in your ZIP code?

736
00:48:38.340 --> 00:48:44.085
Put in your ZIP code here, and we'll get back to you and let you know what the homes are selling on average in the area.

737
00:48:44.165 --> 00:48:47.865
These are all different tools that you can do that as as somebody that's trying to sell their home.

738
00:48:47.925 --> 00:48:49.065
If I'm a motivated

739
00:48:49.445 --> 00:48:51.464
buyer, a a motivated seller,

740
00:48:52.085 --> 00:48:56.744
I I'm I wanna find out what I can get for my home pretty quickly probably for different reasons.

741
00:48:57.020 --> 00:49:01.819
So the more you can make that information accessible to me, the more likely I'm gonna be to to fill out a form.

742
00:49:01.819 --> 00:49:11.895
And those again, I'm throwing a lot of information at you at the same time, but I do think taking those different approaches and seeing, which one works best would probably be a good approach to go to use.

743
00:49:12.295 --> 00:49:14.295
Mhmm. That's great advice. And,

744
00:49:15.895 --> 00:49:17.435
do you mind if I ask some questions?

745
00:49:17.735 --> 00:49:19.115
Please. Please. Do.

746
00:49:19.575 --> 00:49:24.695
So one of the things that I'm struggling with, this image really doesn't portray a motivated home seller.

747
00:49:24.695 --> 00:49:26.820
It's it's it's I mean, they're

748
00:49:27.700 --> 00:49:31.540
it's more of a lead when they get it done. Looks like they're settled in. Yeah.

749
00:49:31.540 --> 00:49:33.000
It looks like they're settled. Exactly.

750
00:49:33.780 --> 00:49:42.615
And I'm struggling to find the right image whether it's just because I you know, it's it's it's a directory that's all over The US, and I you know, if I pick a

751
00:49:43.095 --> 00:49:47.115
home of an area that I'm in, then it then it's not congruent with,

752
00:49:47.655 --> 00:49:51.755
and I've looked and looked and looked, and I'm just struggling to find the right image.

753
00:49:53.255 --> 00:49:54.315
So there are

754
00:49:55.589 --> 00:49:56.150
there are,

755
00:49:56.630 --> 00:49:58.809
you you might not need to have people,

756
00:49:59.910 --> 00:50:01.130
on the on the homepage.

757
00:50:01.829 --> 00:50:04.490
You could just go as simple as as a house.

758
00:50:05.509 --> 00:50:09.609
Right. And then have your lead form on the left, right, or or center. That's fine.

759
00:50:10.275 --> 00:50:12.135
Let's just go to some popular, like,

760
00:50:12.595 --> 00:50:15.315
real estate sites like Yeah. Oh, I looked at Trulia and yeah.

761
00:50:15.315 --> 00:50:18.214
They don't Trulia has a person, Zillow does not.

762
00:50:18.755 --> 00:50:23.155
Gotcha. So so they got a kid. They probably change it monthly as well. They probably AB test it.

763
00:50:23.155 --> 00:50:26.410
You probably see different images based on the location you're in and things like that.

764
00:50:26.410 --> 00:50:28.830
They're, you know, they're multi billion dollar companies.

765
00:50:30.570 --> 00:50:32.810
So, yeah. You can it doesn't have to be anything.

766
00:50:32.810 --> 00:50:36.730
Look, this is, in my opinion, this is not the best picture. It looks like this is a video.

767
00:50:36.730 --> 00:50:37.950
You can see the trees,

768
00:50:38.410 --> 00:50:40.990
swaying a little bit, but it's nothing impressive.

769
00:50:41.825 --> 00:50:42.964
What's more impressive,

770
00:50:43.984 --> 00:50:46.805
Tyler, is the text that you use and

771
00:50:47.345 --> 00:50:49.984
the the Mhmm. The simplicity in in the layout.

772
00:50:49.984 --> 00:50:54.865
So just very simply, like, I think this text is too small, and it's it's a lot of text.

773
00:50:54.865 --> 00:50:58.770
It's almost the size of your main menu links when this should be title text.

774
00:50:58.770 --> 00:51:00.850
Just small things like like that.

775
00:51:01.090 --> 00:51:06.070
Let me actually go to our lead gen theme because I can see that that's what you're kind of emulating here.

776
00:51:07.250 --> 00:51:07.750
Right.

777
00:51:08.210 --> 00:51:09.510
So we can see here,

778
00:51:11.904 --> 00:51:16.164
well, image isn't loading for some reason, but get instant quotes from professionals

779
00:51:16.625 --> 00:51:17.444
near you.

780
00:51:19.105 --> 00:51:25.684
And then there's you can have what you can do is find out how much cash you can get for your home today,

781
00:51:26.090 --> 00:51:28.490
And then it would be Pat's form with your,

782
00:51:28.810 --> 00:51:29.710
where you're located,

783
00:51:30.010 --> 00:51:32.510
how many bedrooms, bathrooms, square footage,

784
00:51:32.810 --> 00:51:34.270
land size, year built,

785
00:51:34.730 --> 00:51:36.430
just general real estate questions.

786
00:51:36.810 --> 00:51:39.790
And then they submit that lead and then say, thank you for submitting.

787
00:51:40.575 --> 00:51:42.255
Our team will reply to you.

788
00:51:42.255 --> 00:51:46.675
We'll connect you with cash buyers with with potential offers or whatever the

789
00:51:47.455 --> 00:51:49.075
words are that you wanna use.

790
00:51:52.415 --> 00:51:57.069
And then are are these leads being distributed to your members, or are you manually,

791
00:51:57.609 --> 00:52:00.670
sifting through the leads yourself and then distributing them accordingly?

792
00:52:02.329 --> 00:52:03.789
That was I mean, again,

793
00:52:04.089 --> 00:52:08.085
I'm getting leads not a ton. It's so I'm learning as I go.

794
00:52:08.705 --> 00:52:10.805
If you go to the join page

795
00:52:13.185 --> 00:52:16.245
so this is kinda how I have it set up.

796
00:52:16.705 --> 00:52:18.405
If you scroll down at the bottom

797
00:52:19.390 --> 00:52:19.890
of

798
00:52:20.750 --> 00:52:22.450
so based on how they come in.

799
00:52:24.270 --> 00:52:25.810
And so I've been just

800
00:52:26.830 --> 00:52:29.650
sending them out based on location when they come in.

801
00:52:30.990 --> 00:52:34.885
Based on location? Know if that's a, yeah, I don't know. Is that the right way to do it?

802
00:52:34.885 --> 00:52:39.224
Can it be automated to where I don't have to do anything? It it can be automated.

803
00:52:40.165 --> 00:52:41.224
What I would recommend

804
00:52:41.845 --> 00:52:45.865
is is first to limit this to just five

805
00:52:46.329 --> 00:52:50.750
to 10 features. I think we we cover this in a lot of webinars. This is too many features

806
00:52:51.130 --> 00:52:54.829
for a real estate lead or, you know, lead matching site for real estate.

807
00:52:56.329 --> 00:52:59.150
Instead of list in one city you select,

808
00:52:59.645 --> 00:53:02.464
I would recommend get leads from one city.

809
00:53:03.405 --> 00:53:08.224
Gain get leads from up to three cities. Get leads from up to 10 cities you select.

810
00:53:08.685 --> 00:53:14.069
So instead of being listed in them, you're flipping your so you're gonna get leads from these from

811
00:53:14.609 --> 00:53:15.910
from multiple cities.

812
00:53:17.569 --> 00:53:23.190
This is good like tier one in the in, the cash I would say instead of investor, I would say cash buyer directory,

813
00:53:24.049 --> 00:53:26.309
that kind of more I know they're investors, but

814
00:53:27.055 --> 00:53:31.475
it might be more the the cash buyer directory might sound a little more catchy,

815
00:53:32.415 --> 00:53:33.875
like it's like it's a thing.

816
00:53:34.655 --> 00:53:36.175
Like, I I have a question.

817
00:53:36.175 --> 00:53:44.400
Like, so every time I played with this, it harps something up, like, and I'm and so I've been leery to go in and, like and I agree with you.

818
00:53:44.400 --> 00:53:45.940
But every time I make a change,

819
00:53:46.240 --> 00:53:48.560
it actually messes up, like, the

820
00:53:49.440 --> 00:53:54.660
and and and then I have to go into support, and then you guys fix it. So curious,

821
00:53:55.280 --> 00:53:58.945
and I don't know that I'm doing anything wrong. It's just something to do with the code.

822
00:54:00.525 --> 00:54:02.525
Every time I go in and change these

823
00:54:03.725 --> 00:54:05.165
Do you wanna well, we're we're here.

824
00:54:05.165 --> 00:54:10.385
Do you wanna maybe spend a few minutes and and limit this to to maybe five or six features and get this page

825
00:54:10.690 --> 00:54:13.730
looking nice and tight. Yeah. Alright. Let's do it. Yeah. That's alright.

826
00:54:13.730 --> 00:54:18.150
I just because I've played with it and I agree with you, but, like, sometimes it

827
00:54:18.530 --> 00:54:19.030
sometimes

828
00:54:19.890 --> 00:54:22.150
it is fine and then sometimes it, like,

829
00:54:22.530 --> 00:54:25.075
gets messed up. I'm I'm with you.

830
00:54:25.795 --> 00:54:26.935
So I'm gonna do

831
00:54:28.835 --> 00:54:30.135
two things. First,

832
00:54:31.395 --> 00:54:32.455
I'm going to

833
00:54:32.755 --> 00:54:36.195
delete your basic and featured. We're gonna add them back in just a moment.

834
00:54:36.195 --> 00:54:38.375
So let me just, delete this,

835
00:54:42.410 --> 00:54:47.070
And this is this might be good for some I wanna get into this because the pricing page, I think, is

836
00:54:48.170 --> 00:54:53.025
a real pressing point for a lot of people in the webinar. So I'll show you guys some shortcuts here.

837
00:54:53.025 --> 00:54:55.045
Alright. So now we just have your premium level.

838
00:54:55.744 --> 00:55:00.065
I'm gonna delete well, you know what? What we do need here is a bulk delete feature.

839
00:55:00.065 --> 00:55:05.310
You gotta go 1 x 1 right now. But, let me just quickly delete a few of these items here.

840
00:55:05.310 --> 00:55:09.730
Hopefully, we could do it in just a few seconds. And that should stay open when you delete.

841
00:55:10.190 --> 00:55:13.810
This is why I like the webinars. We can kinda make notes about these things

842
00:55:14.270 --> 00:55:15.170
and fix them.

843
00:55:16.030 --> 00:55:18.450
Custom cover, I don't know what that means.

844
00:55:20.495 --> 00:55:21.635
Publish articles.

845
00:55:22.255 --> 00:55:23.615
No one wants to publish articles.

846
00:55:23.615 --> 00:55:27.795
They want leads, and they wanna buy houses cheap for cash and then flip them.

847
00:55:28.255 --> 00:55:30.515
Alright. Post properties for sale.

848
00:55:30.975 --> 00:55:33.315
I would oh, okay. We'll keep that. Add videos.

849
00:55:37.370 --> 00:55:38.270
Almost done.

850
00:55:43.450 --> 00:55:44.590
No ads. Yeah.

851
00:55:44.890 --> 00:55:46.190
It's not important really.

852
00:55:48.705 --> 00:55:52.885
Create backlinks. That's kinda redundant with the link to your website and

853
00:55:53.505 --> 00:55:57.845
the social media. One of the one of the biggest things, like, I mean, in a lot of these

854
00:55:58.545 --> 00:56:03.700
Okay. Real estate Let let let let me let me combine backlinks to,

855
00:56:04.800 --> 00:56:05.300
website

856
00:56:05.760 --> 00:56:06.500
and and

857
00:56:06.800 --> 00:56:09.140
social media. We'll just combine them.

858
00:56:09.440 --> 00:56:12.560
Backlinks to website and social media. Let me save that.

859
00:56:12.560 --> 00:56:15.964
That way, we're turning three features into one.

860
00:56:16.345 --> 00:56:20.204
You you had list website, social media, and then create backlinks.

861
00:56:20.744 --> 00:56:24.845
So this way we just combine them into one. It's a little longer, but I think it'll be fine.

862
00:56:25.944 --> 00:56:27.244
Alright. Almost done.

863
00:56:28.980 --> 00:56:30.760
And get rid of the create backlinks.

864
00:56:32.660 --> 00:56:34.520
And let's get rid of one more here.

865
00:56:35.940 --> 00:56:37.160
Free seller leads.

866
00:56:37.700 --> 00:56:38.920
Okay. That's fine.

867
00:56:41.605 --> 00:56:45.145
Great. Let's save the changes, and you should just see one

868
00:56:47.445 --> 00:56:48.265
one here.

869
00:56:50.165 --> 00:56:51.545
Okay. Here's your premium.

870
00:56:52.005 --> 00:56:54.405
So you got 123456.

871
00:56:54.405 --> 00:56:57.190
So this is everything someone could get. Now I'm just gonna duplicate

872
00:56:57.490 --> 00:56:58.309
this twice,

873
00:56:58.609 --> 00:57:01.670
and we're just gonna eliminate things and and modify them.

874
00:57:02.609 --> 00:57:04.150
So let me do this,

875
00:57:04.930 --> 00:57:05.829
clone menu,

876
00:57:06.369 --> 00:57:08.150
and the clone all sub levels.

877
00:57:09.505 --> 00:57:10.805
And I'll do that again.

878
00:57:12.224 --> 00:57:16.325
Clone menu item, clone all sub levels, and I'll just quickly save the changes.

879
00:57:17.665 --> 00:57:20.724
Right. And now we're gonna see three premium levels here.

880
00:57:22.305 --> 00:57:24.005
And we got three premium levels.

881
00:57:25.560 --> 00:57:28.860
Okay. What I'd like to do first is update the features,

882
00:57:29.560 --> 00:57:34.700
and then I'll update the prices, the checkout links, and then we'll talk about the names of your products here.

883
00:57:36.120 --> 00:57:39.100
But again, remember that when you make your site

884
00:57:39.785 --> 00:57:47.805
more geared towards the consumer, and you shower them with positive messaging and articles and information of why they should sell their home for cash,

885
00:57:48.185 --> 00:57:53.245
the investors and the cash buyers are wise enough and keen enough to pick up on that,

886
00:57:54.080 --> 00:57:58.740
and they'll just find a way to register for your site because they know that, wow, this site probably

887
00:57:59.120 --> 00:58:05.140
and you can advertise that you're on page one for find cash home buyers that now that that's an asset,

888
00:58:05.520 --> 00:58:09.460
and investors would be dying to join your site at whatever price.

889
00:58:10.215 --> 00:58:17.835
You might want to increase this to $2,000 a year, for for that kind of if if once you start getting leads and they're getting that kind of exposure.

890
00:58:18.455 --> 00:58:21.115
Because it's real estate is very high high profile,

891
00:58:21.575 --> 00:58:22.795
in a high value industry.

892
00:58:23.340 --> 00:58:23.820
So,

893
00:58:24.300 --> 00:58:26.560
I'll just change these back to featured

894
00:58:26.860 --> 00:58:27.760
and basic.

895
00:58:28.860 --> 00:58:31.040
You might just wanna have two membership levels

896
00:58:31.740 --> 00:58:35.680
in this one, a free registration and a paid version. Are you okay with that actually?

897
00:58:37.355 --> 00:58:42.474
I did the free for last month and a half and Oh, sorry. Not free. Sorry.

898
00:58:42.474 --> 00:58:47.055
I mean, the basic for $9.99 and the premium, and get rid of the middle one.

899
00:58:47.835 --> 00:58:50.130
Yeah. I'm I'm I'm fine with that.

900
00:58:50.130 --> 00:58:55.490
I I did the free, and, I mean, real estate investors, like you said, they're making big money on deals.

901
00:58:55.490 --> 00:59:01.010
And I I I tried the free to generate more people and then try to upsell them, and I just

902
00:59:01.795 --> 00:59:07.155
it I'd rather not. So but, yeah. I'm I'm fine with that. Alright. We're gonna use the decoy effect.

903
00:59:07.155 --> 00:59:11.015
We've talked about this in previous webinars. What we're gonna do is actually,

904
00:59:12.195 --> 00:59:15.555
we're just gonna keep the twenty four ninety nine and the twenty nine ninety nine.

905
00:59:15.555 --> 00:59:19.130
Guess which one most people are gonna sign up for? The [CREDIT_CARD_1]

906
00:59:19.130 --> 00:59:19.930
29.

907
00:59:19.930 --> 00:59:22.270
Exactly. So let me delete this free one.

908
00:59:26.490 --> 00:59:26.990
Alright.

909
00:59:28.490 --> 00:59:31.690
And let's change the pricing here to $24.99,

910
00:59:31.690 --> 00:59:33.150
and that equates to

911
00:59:35.744 --> 00:59:36.145
20

912
00:59:36.545 --> 00:59:40.965
I don't know. I'd like to put confidence boosters right here instead of this.

913
00:59:41.744 --> 00:59:43.605
Best value and results.

914
00:59:45.585 --> 00:59:47.125
And this one can say,

915
00:59:47.984 --> 00:59:48.484
like

916
00:59:50.109 --> 00:59:50.510
get

917
00:59:50.990 --> 00:59:52.210
just say something like

918
00:59:53.310 --> 00:59:53.810
register

919
00:59:54.670 --> 00:59:55.170
in

920
00:59:55.630 --> 00:59:57.810
ninety seconds. And guess what? That

921
00:59:58.350 --> 01:00:02.210
that that translates to the premium one. You can register in ninety seconds, and

922
01:00:02.615 --> 01:00:05.194
you can get the best value and results. So

923
01:00:06.615 --> 01:00:07.115
now

924
01:00:08.454 --> 01:00:10.535
they're all gonna be left. I'm gonna center them in a second.

925
01:00:10.535 --> 01:00:13.595
So let's talk about what we're doing here since we're talking about confidence boosters.

926
01:00:14.135 --> 01:00:15.755
Best value and results.

927
01:00:17.109 --> 01:00:23.109
People want results when they're joining a site like this, or a membership community, or or something like that.

928
01:00:23.109 --> 01:00:29.210
So we need to keep our features, we need to play to their ego, and their and their goal to be successful.

929
01:00:29.845 --> 01:00:34.345
And instead of adding all those things like you had like adding photos, adding videos,

930
01:00:34.805 --> 01:00:37.865
those don't really play to their goal of being successful.

931
01:00:37.925 --> 01:00:46.010
So we and and the simpler a pricing page is, and the more you press on their ego, and that their ability to be successful with your site,

932
01:00:46.950 --> 01:00:50.630
the more people are gonna sign up to your site because you're compelling them to sign up.

933
01:00:50.630 --> 01:00:53.450
You're you're really giving them no reason not to sign up.

934
01:00:53.990 --> 01:00:57.690
Mhmm. So let me let me center this now. We have an article

935
01:00:58.295 --> 01:01:02.555
our article And would you not would you not put the yearly price on

936
01:01:03.015 --> 01:01:03.515
there?

937
01:01:05.975 --> 01:01:07.675
They do for a year at the discount.

938
01:01:09.495 --> 01:01:12.930
You have to ask yourself, what are you trying to what what are you really trying to sell people here?

939
01:01:12.930 --> 01:01:17.250
Are you trying to get people to sign up or are you trying to make an extra buck off of them?

940
01:01:17.250 --> 01:01:21.910
Alright. How many decisions do you want people to make when they're coming to this pricing page?

941
01:01:22.290 --> 01:01:29.885
So if you if you have the yearly price there and two membership levels, now you're asking them to make four decisions as opposed to two.

942
01:01:30.744 --> 01:01:34.665
Mhmm. If you have But and they but they still get the annual on the checkout.

943
01:01:34.665 --> 01:01:38.984
What gives them the ability to make that decision at some point. Correct? That's fine.

944
01:01:38.984 --> 01:01:41.140
I like that because it's a nice surprise.

945
01:01:41.840 --> 01:01:43.620
Mhmm. When they At a discount.

946
01:01:44.000 --> 01:01:49.380
Exactly. They can see that they're gonna save 20% or or something like that on on the checkout page.

947
01:01:50.400 --> 01:01:51.780
So let's let's remove,

948
01:01:52.640 --> 01:01:54.900
some things from the the the featured.

949
01:01:55.280 --> 01:01:55.780
So

950
01:01:57.685 --> 01:01:58.505
get so

951
01:02:00.165 --> 01:02:02.265
this one will say access leads,

952
01:02:02.565 --> 01:02:05.224
from up to 10 cities. Is that good terminology,

953
01:02:06.244 --> 01:02:06.994
Pat? Access?

954
01:02:09.860 --> 01:02:11.480
What or get?

955
01:02:12.260 --> 01:02:13.480
Get leads. Sure.

956
01:02:13.860 --> 01:02:15.080
Receive. Receive

957
01:02:16.020 --> 01:02:16.920
leads from

958
01:02:19.140 --> 01:02:20.840
up to 10 cities.

959
01:02:22.505 --> 01:02:24.925
So the the other one is gonna be

960
01:02:25.705 --> 01:02:27.325
receive leads from one city.

961
01:02:30.185 --> 01:02:30.925
And just

962
01:02:31.225 --> 01:02:34.365
your goal here is to make that premium plan just unbelievably

963
01:02:34.839 --> 01:02:35.660
more value

964
01:02:36.280 --> 01:02:39.900
have more value. So this would be tier two in the

965
01:02:40.280 --> 01:02:44.619
cash buyer directory. That sounds like a lot of fun. I wanna be in the cash buyer directory.

966
01:02:47.319 --> 01:02:49.900
And I guess and I will do

967
01:02:50.265 --> 01:02:50.765
the

968
01:02:51.305 --> 01:02:52.525
we're almost done here.

969
01:02:55.464 --> 01:02:58.825
Backlinks to your social media, negative. Add phone number, negative.

970
01:02:58.825 --> 01:03:00.525
Post properties for sale, negative.

971
01:03:03.800 --> 01:03:05.100
Price to purchase

972
01:03:06.280 --> 01:03:06.780
leads,

973
01:03:08.200 --> 01:03:11.880
and what price do you want with the featured? It was Are we gonna

974
01:03:13.080 --> 01:03:17.305
Yeah. We should probably increase it. So so we have to go back in and clean up the,

975
01:03:17.865 --> 01:03:18.025
the,

976
01:03:18.744 --> 01:03:18.984
Yeah.

977
01:03:18.984 --> 01:03:24.285
So you can go to your membership level settings, the products, and just make sure that these things match up the price,

978
01:03:24.984 --> 01:03:25.724
the two,

979
01:03:26.025 --> 01:03:30.000
the tier two and and the price for leads. So let's actually What about the

980
01:03:30.960 --> 01:03:32.020
checkout, the link?

981
01:03:32.640 --> 01:03:37.060
I'll do that right now. So your featured was checkout two.

982
01:03:37.280 --> 01:03:40.740
I'm just gonna change this checkout link from one to two,

983
01:03:41.280 --> 01:03:42.660
and I'm gonna move this

984
01:03:44.395 --> 01:03:46.095
price to purchase leads

985
01:03:47.195 --> 01:03:47.935
up here.

986
01:03:49.355 --> 01:03:50.815
I don't wanna nest it.

987
01:03:56.315 --> 01:03:59.055
I'm gonna do price to purchase leads. I'm gonna say

988
01:03:59.540 --> 01:04:00.040
free.

989
01:04:01.060 --> 01:04:04.020
And I'm gonna do one more thing here. I'm gonna fatten these up a little bit.

990
01:04:04.020 --> 01:04:07.000
Right now there are four columns. We've talked about bootstrap,

991
01:04:07.300 --> 01:04:11.800
columns in the past. I don't wanna get too much into that now. This is gonna create a fatter

992
01:04:14.385 --> 01:04:15.285
design here.

993
01:04:15.985 --> 01:04:18.325
Alright. Let's check out your pricing page.

994
01:04:22.545 --> 01:04:24.720
Price to purchase leads free.

995
01:04:26.000 --> 01:04:26.500
Okay.

996
01:04:27.920 --> 01:04:29.300
Looks like I did something

997
01:04:30.320 --> 01:04:34.500
here. Yeah. That's that's what it's been doing to my No worries.

998
01:04:35.599 --> 01:04:38.020
No worries at all. Let's see what's going on there.

999
01:04:41.005 --> 01:04:42.705
I suppose it's free.

1000
01:04:43.645 --> 01:04:45.025
Should be all good there.

1001
01:04:46.365 --> 01:04:47.665
Let's see what's going on.

1002
01:04:48.285 --> 01:04:51.345
I don't wanna spend too much time on it, but

1003
01:04:52.125 --> 01:04:52.625
Alright.

1004
01:04:52.970 --> 01:04:57.789
Let me do this. This this is missing the border here. Let me leave it for right now, Tyler.

1005
01:04:57.849 --> 01:05:00.569
After the webinar, I'll come back and just make sure that that's,

1006
01:05:01.130 --> 01:05:02.430
looking fine for you.

1007
01:05:02.730 --> 01:05:06.510
But now I just wanna do a little bit of a before and after.

1008
01:05:07.955 --> 01:05:12.615
Get motivated seller leads and boost your SEO. I like that thirty day money back guaranteed.

1009
01:05:12.755 --> 01:05:13.575
And before

1010
01:05:14.515 --> 01:05:15.875
you had this page here

1011
01:05:16.915 --> 01:05:21.095
Mhmm. Yeah. It looks a lot better. Yeah. It's above the fold.

1012
01:05:22.210 --> 01:05:26.370
Very good use of terminology. Above the fold is basically oh, it's almost above the fold.

1013
01:05:26.370 --> 01:05:30.390
I have a small screen here, but you can basically get everything in just a few scrolls.

1014
01:05:31.250 --> 01:05:33.830
And and would you position the premium first?

1015
01:05:34.355 --> 01:05:36.295
I would actually call them something else.

1016
01:05:37.795 --> 01:05:41.494
Instead of featured and premium, we always we just talk about this.

1017
01:05:41.795 --> 01:05:43.655
Again, we wanna play to their ego.

1018
01:05:44.755 --> 01:05:45.255
Mhmm.

1019
01:05:47.970 --> 01:05:48.950
So you can

1020
01:05:49.490 --> 01:05:54.390
you can just honestly, you can call it, like, multi city leads and single city leads.

1021
01:05:55.730 --> 01:05:56.870
I'm I'm just thinking

1022
01:05:57.330 --> 01:05:59.750
multi city leads and sing that pretty much

1023
01:06:00.755 --> 01:06:03.015
says exactly what it says what they're gonna get.

1024
01:06:03.875 --> 01:06:06.035
Multi city leads, $29.99.

1025
01:06:06.035 --> 01:06:08.035
Single city leads, $24.99

1026
01:06:08.035 --> 01:06:08.695
per month.

1027
01:06:09.955 --> 01:06:12.675
Now that's that shines to me right now. That's

1028
01:06:13.250 --> 01:06:17.349
Yeah. That gets me excited as a real estate person that I can get multi city leads

1029
01:06:17.730 --> 01:06:19.109
and single city leads.

1030
01:06:22.290 --> 01:06:24.869
Yeah. I feel good about this. So some tips,

1031
01:06:25.250 --> 01:06:28.790
for you just to reiterate. You you might wanna add more

1032
01:06:29.445 --> 01:06:31.845
things to fill in your lead form, beds, bats.

1033
01:06:31.845 --> 01:06:37.225
Make them feel like they're really putting information about their house, so they're they're gonna get a real cash buyer quote,

1034
01:06:37.925 --> 01:06:38.905
for that information.

1035
01:06:39.925 --> 01:06:45.700
And then you wanna litter litter your site with resources and articles. I I do recommend the,

1036
01:06:46.319 --> 01:06:48.180
the featured blog article slider.

1037
01:06:48.880 --> 01:06:49.380
Okay.

1038
01:06:49.920 --> 01:06:51.920
It's it's one I have a question. Yeah.

1039
01:06:51.920 --> 01:06:55.859
I agree with you on the articles and making more towards, you know,

1040
01:06:56.694 --> 01:06:59.494
towards the seller and not the actual investor.

1041
01:06:59.494 --> 01:07:04.555
But, like, a lot of the content that I've created is also for organic SEO,

1042
01:07:05.974 --> 01:07:08.155
for trying to get people to

1043
01:07:08.615 --> 01:07:11.950
sign up for the directory. So that's why I've done a combination of both.

1044
01:07:11.950 --> 01:07:18.910
Is there any way to separate the two so I can appeal to both the the investor and the motivated seller?

1045
01:07:18.910 --> 01:07:22.770
Yes. You can. So you're the one that that's publishing the blog articles. Correct?

1046
01:07:23.395 --> 01:07:27.575
Correct. Let's go to your your your manage products here. So you have an admin

1047
01:07:28.035 --> 01:07:31.495
blog contributor account here. Right? And you have blog articles,

1048
01:07:31.955 --> 01:07:35.415
and your site also supports member articles. K?

1049
01:07:35.690 --> 01:07:38.910
What I recommend doing is removing the member articles

1050
01:07:39.690 --> 01:07:40.190
from,

1051
01:07:41.450 --> 01:07:42.110
the members

1052
01:07:42.570 --> 01:07:45.310
and adding it to the admin blog contributor.

1053
01:07:45.690 --> 01:07:47.950
And this is what I'm what I'm gonna recommend doing.

1054
01:07:48.650 --> 01:07:49.150
So

1055
01:07:49.450 --> 01:07:50.430
you're gonna post

1056
01:07:51.025 --> 01:07:54.645
the you, the admin, can post member articles as well as,

1057
01:07:55.185 --> 01:07:56.005
blog articles.

1058
01:07:56.865 --> 01:08:03.925
What we're gonna do is change it from blog articles and member articles to articles for sellers and articles for buyers.

1059
01:08:04.100 --> 01:08:06.600
This way you can have two dedicated blogs,

1060
01:08:07.860 --> 01:08:10.660
and you can and you can have them in separate tabs of your site.

1061
01:08:10.660 --> 01:08:12.980
You can you can make one of them more discreet.

1062
01:08:12.980 --> 01:08:15.940
Maybe the the one for investors is a little more discreet.

1063
01:08:15.940 --> 01:08:19.364
The links in the footer, you you know, you only share those in certain places.

1064
01:08:19.364 --> 01:08:25.045
The ones for the consumers can be more prominent. So what I wanted to Quick question for you.

1065
01:08:25.045 --> 01:08:29.284
So the members that already created articles, the they're not gonna be deleted.

1066
01:08:29.284 --> 01:08:34.410
They'll still be there because I've had quite a few members go in and create articles Check out.

1067
01:08:35.110 --> 01:08:37.689
For, backlinks and things like that. Gotcha.

1068
01:08:38.149 --> 01:08:39.130
So you have,

1069
01:08:39.910 --> 01:08:41.450
so this is what you can do.

1070
01:08:41.910 --> 01:08:44.325
Pat, we're gonna clone the feature.

1071
01:08:44.805 --> 01:08:47.545
So as to not disturb your member articles,

1072
01:08:48.085 --> 01:08:50.985
let's go to your edit post settings,

1073
01:08:52.005 --> 01:08:54.745
and let's clone the blog article.

1074
01:08:55.125 --> 01:08:57.545
So now we're creating a a new one in essence.

1075
01:08:59.030 --> 01:09:02.250
Now here it is. We're gonna call we gotta call it something else actually.

1076
01:09:03.190 --> 01:09:04.970
So we're gonna call this one,

1077
01:09:08.470 --> 01:09:09.370
cash buyer.

1078
01:09:11.270 --> 01:09:14.330
Oh, I guess Yeah. We'll call it cash buyer articles.

1079
01:09:15.724 --> 01:09:16.545
That's fine.

1080
01:09:17.324 --> 01:09:19.425
And I'm gonna do the permalink.

1081
01:09:23.244 --> 01:09:27.505
So this is like the the URL that that will be in front of all the articles.

1082
01:09:28.229 --> 01:09:33.210
So this is a great place since we're talking about it to put some SEO friendly content. So,

1083
01:09:33.830 --> 01:09:35.210
you could do, like, tips

1084
01:09:36.550 --> 01:09:37.050
for

1085
01:09:37.430 --> 01:09:37.930
cash

1086
01:09:38.710 --> 01:09:39.210
home

1087
01:09:40.725 --> 01:09:41.225
buyers.

1088
01:09:41.604 --> 01:09:45.604
And then you can the other one could be tips for cash home sellers. It's things like that.

1089
01:09:45.604 --> 01:09:49.045
So now all of it it's a bit long, but it's got all your keywords in there.

1090
01:09:49.045 --> 01:09:52.505
You could shorten it up if you wanted to and things like that. Let me just change

1091
01:09:53.450 --> 01:09:55.950
some of the things that say blog articles here.

1092
01:09:56.570 --> 01:09:58.350
Alright. You should be good after

1093
01:09:58.890 --> 01:09:59.390
that.

1094
01:09:59.850 --> 01:10:05.415
So now let me save There's just one there's just one other small tip I usually recommend, Jason, when people do this.

1095
01:10:05.655 --> 01:10:08.855
That's to locate the name of the form and to duplicate the form.

1096
01:10:08.855 --> 01:10:12.215
That also takes seconds so that they're not using the same form.

1097
01:10:12.215 --> 01:10:15.835
So if you ever add a custom field or you have different category sets

1098
01:10:16.135 --> 01:10:20.955
for, one specific feature, then they're not they're not sharing that single that single form.

1099
01:10:21.390 --> 01:10:22.850
Gotcha. It just takes a second.

1100
01:10:23.390 --> 01:10:24.030
Gotcha. Yeah.

1101
01:10:24.030 --> 01:10:28.130
You could you I I don't wanna do it in this specific example, but that's a super tip is,

1102
01:10:29.230 --> 01:10:31.570
you can clone if you're if you're planning on

1103
01:10:31.950 --> 01:10:35.170
adding more than just the title and the the body of the article,

1104
01:10:35.875 --> 01:10:46.215
and other if you wanna add other types of content, you can clone the form in the form manager, and then assign that form to be used with that type of content, with that type of post.

1105
01:10:46.994 --> 01:10:49.094
Mhmm. So let me edit your

1106
01:10:49.740 --> 01:10:50.860
admin blog contributor.

1107
01:10:50.860 --> 01:10:58.480
I know we're going really fast for everyone, but now we see cash buyer articles, and I'm gonna choose cam post, and I'll just remove the member articles.

1108
01:10:58.540 --> 01:10:59.280
So now

1109
01:10:59.580 --> 01:11:03.180
you have blog articles, you could rename this if you want, and you have cash buyer articles.

1110
01:11:03.180 --> 01:11:05.255
This could be cash seller articles.

1111
01:11:06.995 --> 01:11:08.535
But now you have two channels

1112
01:11:09.155 --> 01:11:14.435
to publish different types of content on your site just like that Mhmm. Without Cool.

1113
01:11:14.515 --> 01:11:15.415
Without commingling

1114
01:11:15.795 --> 01:11:19.095
for your professional members and your and your website visitor members.

1115
01:11:19.750 --> 01:11:25.530
Mhmm. Creates a conflict of of of of interest almost in in what the purpose of the blog is.

1116
01:11:26.070 --> 01:11:26.570
Right.

1117
01:11:27.510 --> 01:11:30.150
So, yeah. I think I think those are some good things.

1118
01:11:30.150 --> 01:11:36.065
You did mention if you wanted, like, automated matching once the leads come in and that they'll get matched with the members.

1119
01:11:36.445 --> 01:11:41.264
We do have an add on for automatic lead matching. It'll basically match,

1120
01:11:42.364 --> 01:11:46.864
leads that come in from website visitors to members with based on the location

1121
01:11:47.480 --> 01:11:49.739
that the visitor enters and categories.

1122
01:11:50.199 --> 01:11:57.020
So that if they're looking as an example, I'm looking for a plumber, it'll match that lead with members who have categorized themselves as plumbers.

1123
01:11:57.640 --> 01:12:02.860
Plus Can I do it by like location? Because I only have one category on mine. Yeah.

1124
01:12:03.364 --> 01:12:04.745
You you don't have location.

1125
01:12:05.125 --> 01:12:08.885
Yeah. You don't have to do category. You do need to do one or the other or both.

1126
01:12:08.885 --> 01:12:12.185
So you can choose to only do, location matches.

1127
01:12:12.965 --> 01:12:14.344
Okay. Cool. Alright.

1128
01:12:15.285 --> 01:12:17.945
What about linking up like, we changed my

1129
01:12:18.630 --> 01:12:23.350
join. I don't know. Is it linked up now to the right product in terms of pricing? Yeah.

1130
01:12:23.350 --> 01:12:25.050
So this one should go to your premium,

1131
01:12:25.510 --> 01:12:28.489
well, list in 10 sittings account, so I love that name.

1132
01:12:28.870 --> 01:12:32.244
And this one is the single city leads. You might wanna change that name.

1133
01:12:32.244 --> 01:12:34.985
This is going to your list in three cities account.

1134
01:12:35.605 --> 01:12:40.425
So you might wanna change this to match, what we entered here, single city leads. Great.

1135
01:12:41.204 --> 01:12:41.704
Okay.

1136
01:12:42.644 --> 01:12:51.480
I'm excited about this because I this really, like, if if I was a real cash buyer, it's already getting me excited that I can get multi city leads just reading that.

1137
01:12:52.260 --> 01:12:52.760
Mhmm.

1138
01:12:53.460 --> 01:12:54.900
Cool. Thank you. Alright.

1139
01:12:54.900 --> 01:13:01.315
And and also, it is an asset that you're ranking on page one for find cash home buyers,

1140
01:13:01.775 --> 01:13:03.315
and and probably some variations.

1141
01:13:03.375 --> 01:13:08.415
So you can advertise that in in your page that you create about why investors should join your site.

1142
01:13:08.415 --> 01:13:11.395
That's definitely an asset that you're on page one in such a competitive

1143
01:13:11.855 --> 01:13:12.355
market.

1144
01:13:13.380 --> 01:13:13.880
Mhmm.

1145
01:13:14.500 --> 01:13:14.900
And,

1146
01:13:15.460 --> 01:13:17.720
yeah. That I think that just happened

1147
01:13:18.260 --> 01:13:19.160
kinda recently,

1148
01:13:19.540 --> 01:13:22.020
just based on some work that I've done. Right.

1149
01:13:22.260 --> 01:13:25.880
I mean, the leads aren't reflecting that yet, but I'm I'm

1150
01:13:26.224 --> 01:13:28.244
confident and certain over time they will.

1151
01:13:28.784 --> 01:13:29.844
Okay. Great.

1152
01:13:30.145 --> 01:13:32.704
Well, thank you so much, Tyler, for sharing your site with us.

1153
01:13:32.704 --> 01:13:38.565
And, yeah, we hope that you can join us in future webinars and maybe show us some of the progress you've made on your site in the next few weeks.

1154
01:13:39.510 --> 01:13:42.010
Great. Appreciate your help. Alright. Our pleasure.

1155
01:13:43.110 --> 01:13:44.630
Alright. That was that was a fun one.

1156
01:13:44.630 --> 01:13:48.170
There's really so many directions that that he can go in with that because,

1157
01:13:50.550 --> 01:13:54.230
the real estate market is is so big, and and there's a lot of different players.

1158
01:13:54.230 --> 01:13:58.935
We didn't even talk about people who might need who might not wanna sell their house for,

1159
01:14:00.195 --> 01:14:15.450
for cash or people who might wanna buy homes for cash but can't do that yet, and and creating training programs on how to do, you know, get into real estate and that there there's a whole market out there, but it's good that you have the focus right now just on connecting

1160
01:14:15.830 --> 01:14:20.730
sellers with cash buyers. So thank you very much, Tyler, for sharing your site with us.

1161
01:14:21.375 --> 01:14:21.775
Alright.

1162
01:14:21.775 --> 01:14:29.395
If you would like your site showcased in the next webinar, we'd love to check out your site and we'd love to review it in upcoming webinars.

1163
01:14:29.615 --> 01:14:35.290
You can submit your site to us. You can email events@brilliantdirectories.com.

1164
01:14:35.290 --> 01:14:38.350
Just include a link to the site that you would like showcased.

1165
01:14:38.730 --> 01:14:43.710
We'll contact you if your site has been selected prior to the next webinar,

1166
01:14:44.330 --> 01:14:45.885
and we'll showcase your site.

1167
01:14:46.284 --> 01:14:47.025
We'll provide

1168
01:14:47.405 --> 01:14:50.525
feedback and share it on our Facebook page as well.

1169
01:14:50.525 --> 01:14:53.085
So if you wanna do that, you can take a second right now.

1170
01:14:53.085 --> 01:14:56.125
Just email events@brilliantdirectories.com,

1171
01:14:56.125 --> 01:14:58.864
and we'll notify you if your site has been selected.

1172
01:15:01.050 --> 01:15:01.550
Alright.

1173
01:15:01.929 --> 01:15:05.870
So I hope that you guys have some questions and answers. We hope that you liked the presentation

1174
01:15:06.570 --> 01:15:10.590
today so far. I'm gonna go ahead and lower everyone's hands here,

1175
01:15:10.969 --> 01:15:14.909
and this is a great time to ask questions about your own site or marketing

1176
01:15:15.345 --> 01:15:16.485
strategies in general.

1177
01:15:17.105 --> 01:15:22.785
So feel free to chat in your question or use the raise your hand feature, and we'll unmute your microphone.

1178
01:15:22.785 --> 01:15:24.645
We'll be happy to take your questions.

1179
01:15:25.185 --> 01:15:28.245
Jerome, I'm gonna unmute your microphone here. How you doing, Jerome?

1180
01:15:28.750 --> 01:15:29.730
Doing great, guys.

1181
01:15:30.270 --> 01:15:32.670
Thanks for, all the information today. It's always,

1182
01:15:33.150 --> 01:15:34.610
very informative and helpful.

1183
01:15:35.150 --> 01:15:36.770
Thank you. Thank you so much.

1184
01:15:37.469 --> 01:15:40.690
On events, I wanted to just display, like, the venue

1185
01:15:41.145 --> 01:15:41.885
of the,

1186
01:15:42.744 --> 01:15:44.764
the location of the event in,

1187
01:15:45.304 --> 01:15:49.244
what the what the viewer sees when they're, on our website

1188
01:15:49.545 --> 01:15:50.844
and they click on events,

1189
01:15:52.025 --> 01:15:54.300
and it displays all the events in the list.

1190
01:15:55.020 --> 01:15:57.199
I noticed that it just shows, like, an address.

1191
01:15:58.139 --> 01:15:58.639
And,

1192
01:16:00.059 --> 01:16:10.025
I was thinking I could just re add the venue into the above where the little red bubble is there for the address is to show the name of the venue, but I was unable to do that.

1193
01:16:10.025 --> 01:16:14.125
Yeah. Actually something that Yeah. No. No. I I got good news for you. David,

1194
01:16:14.825 --> 01:16:16.905
David Rockland's actually in the webinar here.

1195
01:16:16.905 --> 01:16:24.719
If you're listening, David, can you pop in the chat the the newest layout that we have for events just so we can kind of, show everyone here.

1196
01:16:24.719 --> 01:16:26.739
I'm gonna check out the chat here if you can

1197
01:16:27.119 --> 01:16:30.900
pop in a link. This is this is just being tested right now.

1198
01:16:31.679 --> 01:16:37.860
We're working on new layouts for the search result pages and the the detail pages.

1199
01:16:38.295 --> 01:16:41.755
So these are a test site that we were just loading in one,

1200
01:16:42.215 --> 01:16:43.675
one post per feature.

1201
01:16:44.855 --> 01:16:46.235
So let's look at events.

1202
01:16:46.775 --> 01:16:48.795
So in this case, what we've done is,

1203
01:16:50.900 --> 01:16:57.560
this will be a new search result layout for for new sites, and there is a way to get the newest layout on on your site once it's ready.

1204
01:16:58.260 --> 01:17:01.800
So here it does show that it's Greek theater, and then the address,

1205
01:17:02.659 --> 01:17:03.159
here,

1206
01:17:04.020 --> 01:17:06.515
shows the start date. The price goes here.

1207
01:17:06.735 --> 01:17:10.435
There's just some what's really good about these new layouts is you get a lot more metadata,

1208
01:17:10.815 --> 01:17:16.995
meta information about the post right here on the search results page, as well as what we're really proud of.

1209
01:17:17.390 --> 01:17:22.270
They're looking a lot better in grid view, and so you're talking about the venue or the company name.

1210
01:17:22.270 --> 01:17:23.730
It's right there in bold,

1211
01:17:24.270 --> 01:17:27.250
in this new view. And what I like about That's perfect.

1212
01:17:27.630 --> 01:17:29.070
Yeah. It it's it's awesome.

1213
01:17:29.070 --> 01:17:33.250
And what's what's really let me take it a step further, when you go on mobile view,

1214
01:17:34.485 --> 01:17:40.025
it's actually because because you you kinda want a little less information on mobile, it does maintain

1215
01:17:40.485 --> 01:17:40.985
the,

1216
01:17:44.405 --> 01:17:48.140
the venue name as opposed. Do you wanna add do you wanna add this to your site right now?

1217
01:17:48.140 --> 01:17:52.460
Maybe we could see it before and after on your on your specific site? Yeah. I would love it.

1218
01:17:52.460 --> 01:17:54.160
What's what's the name of your site?

1219
01:17:55.580 --> 01:17:57.280
Citybyapp.com.

1220
01:17:57.340 --> 01:17:57.840
Alright.

1221
01:17:58.300 --> 01:18:01.040
Give me a second here. Just do a couple things.

1222
01:18:03.795 --> 01:18:04.995
Now if if you've,

1223
01:18:06.355 --> 01:18:11.175
customized your events layout a lot, have have you have you done that or added a lot of,

1224
01:18:13.155 --> 01:18:13.655
custom

1225
01:18:14.195 --> 01:18:18.139
information to your events, or are you just kind of using the default events?

1226
01:18:18.139 --> 01:18:20.400
It's just kinda using out of the box. Yeah.

1227
01:18:20.940 --> 01:18:22.880
Perfect. I don't think I've done too much.

1228
01:18:23.580 --> 01:18:25.760
So let's take a look at your site here,

1229
01:18:28.060 --> 01:18:30.880
and let's go to events. Gotcha. I see here.

1230
01:18:33.065 --> 01:18:36.685
Okay. Actually, your site's a perfect, candidate for this. So

1231
01:18:37.304 --> 01:18:37.784
let's,

1232
01:18:38.344 --> 01:18:41.225
I'd love to see what this is gonna look like. So let me just copy the,

1233
01:18:41.945 --> 01:18:43.885
the code that we have on the test site.

1234
01:18:44.280 --> 01:18:48.840
And what's really cool is when we finish this off we're gonna add schema markup and rich snippets.

1235
01:18:48.840 --> 01:18:54.380
That's kinda when you see in Google search results the stars or some extra information in the Google search results.

1236
01:18:54.840 --> 01:18:59.420
Google decides if they're gonna show anything extra or not, but at least it'll be marked up properly.

1237
01:18:59.480 --> 01:18:59.980
So

1238
01:19:00.415 --> 01:19:03.875
this is the new magical code. Let's add it to your site,

1239
01:19:07.455 --> 01:19:10.655
and what I'm gonna do is I'm just gonna open your events twice.

1240
01:19:10.655 --> 01:19:16.059
So in case we wanna just revert it, we can just update the page again on the second one.

1241
01:19:16.440 --> 01:19:21.800
So And I I don't know if it's just me, but I'm I'm not seeing anything. Oh, no. Oh, okay. Okay.

1242
01:19:21.800 --> 01:19:25.020
Well, you didn't miss anything yet. So Here we go. Sorry about

1243
01:19:25.400 --> 01:19:28.925
it. That happens that happens once a webinar. Alright. So,

1244
01:19:29.385 --> 01:19:31.885
these are this is your current layout for the events,

1245
01:19:32.905 --> 01:19:36.985
and you saw the new layout. Right? The what I was showing before this this layout.

1246
01:19:36.985 --> 01:19:39.945
I couldn't see that. Yeah. I saw that. I did see that. Yes. Cool.

1247
01:19:39.945 --> 01:19:43.324
So what I'm doing is I'm just gonna copy the code we have for that here

1248
01:19:44.869 --> 01:19:45.770
into here.

1249
01:19:46.710 --> 01:19:55.989
I noticed you have some custom stuff up here, but I think it's this is a you have something based on the URL happening up here.

1250
01:19:55.989 --> 01:20:00.155
I think we can keep that the way it is. That's not an issue. And let me just Okay.

1251
01:20:00.395 --> 01:20:01.775
I'm not gonna touch that.

1252
01:20:02.715 --> 01:20:07.535
And I know that you guys did a customization where things kinda sort by user's location,

1253
01:20:09.755 --> 01:20:12.495
but I don't think that would affect this particular code.

1254
01:20:13.600 --> 01:20:16.980
Yeah. I think you'll be okay. Let me duplicate this tab now.

1255
01:20:17.520 --> 01:20:19.700
Kinda see the before and after here. So

1256
01:20:20.400 --> 01:20:24.080
here's Oh, yeah. Here's a new layout. You get a slightly bigger image.

1257
01:20:24.080 --> 01:20:26.080
See, what we've done here is there were three columns.

1258
01:20:26.080 --> 01:20:30.225
There was the image, the information, and then this extra module here.

1259
01:20:30.605 --> 01:20:33.345
So what we've done is we've really opened it up.

1260
01:20:34.045 --> 01:20:34.545
Wow.

1261
01:20:35.485 --> 01:20:36.545
Oh, that's awesome.

1262
01:20:37.005 --> 01:20:38.445
And What a difference, Dave.

1263
01:20:38.445 --> 01:20:48.010
David, if you're listening, it was we we were trying to put more information up here, but we kept it just for the price cause people type in long things for the price of an event, free for kids, you know, things like that.

1264
01:20:48.790 --> 01:20:52.890
What's also nice here is you have the date that it was posted,

1265
01:20:53.670 --> 01:20:54.970
which will be good for Google.

1266
01:20:55.350 --> 01:20:58.170
And also, if the person is a searchable member,

1267
01:20:58.470 --> 01:21:00.315
link to their profile right here,

1268
01:21:00.775 --> 01:21:01.994
as well as the category,

1269
01:21:02.614 --> 01:21:03.114
here.

1270
01:21:03.494 --> 01:21:07.574
So what's nice about this is I I like how it keeps the address. There's a small details here.

1271
01:21:07.574 --> 01:21:12.554
If this address doesn't fit on the same line as the venue, it knows to take the whole address to the next line.

1272
01:21:13.560 --> 01:21:15.880
Here's an example where the address is on one line.

1273
01:21:15.880 --> 01:21:18.780
So just little things like that, and let's check out the grid view.

1274
01:21:21.080 --> 01:21:24.060
So the the images are different sizes here, but,

1275
01:21:25.480 --> 01:21:30.915
you are like, this is a really nice layout here, and you get the heart up here now, so it's really easy to favorite things.

1276
01:21:31.535 --> 01:21:36.835
Before, the heart was over here next to text, probably not the ideal place for that.

1277
01:21:36.975 --> 01:21:38.355
And if we look at the,

1278
01:21:39.615 --> 01:21:43.475
grid view, the heart's kinda just in the middle of the content here in your old layout.

1279
01:21:44.820 --> 01:21:47.240
So, yeah, do you want me to keep this like this?

1280
01:21:48.100 --> 01:21:48.600
Absolutely.

1281
01:21:49.380 --> 01:21:53.320
Okay. And you got your venue name here, which was the goal. Let's go to the detail page.

1282
01:21:54.100 --> 01:21:57.320
I think we should update your detail page too while we're at it.

1283
01:21:58.335 --> 01:22:00.835
Let me show you what the detail page looks like here.

1284
01:22:00.975 --> 01:22:07.235
What we've gone ahead and done is we've we're focusing on a full width image rather than half width image.

1285
01:22:07.535 --> 01:22:12.915
So in this case, the image is taking up half of it, and then you get stuck with a lot of dead space here.

1286
01:22:14.050 --> 01:22:19.110
If the image doesn't fill up the full width, it'll center the image, and it'll put a light gray background.

1287
01:22:20.050 --> 01:22:23.670
So do you want me to you wanna test this out on your detail page?

1288
01:22:24.450 --> 01:22:24.950
Absolutely.

1289
01:22:25.665 --> 01:22:26.165
Alright.

1290
01:22:26.465 --> 01:22:32.885
This is really fun for us because, you know, we spend a lot of time trying to get this looking right on mobile and and all sorts of views.

1291
01:22:33.184 --> 01:22:35.764
So let's go ahead and update your detail page.

1292
01:22:37.505 --> 01:22:39.764
Yeah. And all of our content is, you know,

1293
01:22:40.210 --> 01:22:44.230
interconnected with our mobile apps, so that's a big deal to have it mobile.

1294
01:22:44.610 --> 01:22:48.770
Oh, this is done everything's done on purpose here for mobile. Let me show you why.

1295
01:22:48.770 --> 01:22:51.830
So let me let me go into a mobile view here.

1296
01:22:53.335 --> 01:22:55.195
So let me just center this a little bit.

1297
01:22:55.815 --> 01:22:56.315
So

1298
01:22:56.855 --> 01:22:57.675
let me just

1299
01:22:58.135 --> 01:23:00.455
so right off the bat, you get the posted by,

1300
01:23:00.935 --> 01:23:04.315
you get the address of the event and the venue at the top, the price.

1301
01:23:04.560 --> 01:23:10.820
More importantly, you get the contact member, and if there's an external link for the post, you know, sending them to another website,

1302
01:23:11.199 --> 01:23:12.639
that's right here as well.

1303
01:23:12.639 --> 01:23:16.659
So that shows right under the image, and then obviously your content here.

1304
01:23:16.875 --> 01:23:21.775
So let's check out how your site looks for the before and after. I'll just duplicate this page.

1305
01:23:24.315 --> 01:23:26.395
Okay. So this is what I was talking about.

1306
01:23:26.395 --> 01:23:29.755
You get some gray sidebars depending on the actual width of the image.

1307
01:23:29.755 --> 01:23:32.335
It won't attempt to stretch the image and make it blurry.

1308
01:23:33.090 --> 01:23:38.550
So it's always good to, like, up upload images that are the right size and things like that. But,

1309
01:23:39.170 --> 01:23:41.190
now you have the title of the

1310
01:23:41.810 --> 01:23:47.590
the event, the venue, and the address here. You obviously have your your map here, which is helpful.

1311
01:23:48.685 --> 01:23:53.665
And then you have more information, the start time, end time, so on and so forth here.

1312
01:23:55.645 --> 01:23:59.185
Love it. So that's that's compared to this. We're going to this.

1313
01:24:00.045 --> 01:24:00.545
Yeah.

1314
01:24:01.050 --> 01:24:03.370
And all of this so this is using red colors here.

1315
01:24:03.370 --> 01:24:07.070
It's just stuff that'll match your color themes, your your design themes also.

1316
01:24:08.250 --> 01:24:11.710
Yeah. So so I just it's not ready yet, but,

1317
01:24:12.170 --> 01:24:16.785
for those of you that like what you're seeing here and you want these updated looks on your site,

1318
01:24:17.185 --> 01:24:21.765
probably next webinar this will be ready and I can make an official announcement or in the Facebook group.

1319
01:24:21.905 --> 01:24:24.885
But basically what you wanna do is when you're editing a feature,

1320
01:24:25.745 --> 01:24:28.565
in the search results and the detail page design,

1321
01:24:29.310 --> 01:24:33.470
there is something to if you scroll down it says restore default code.

1322
01:24:33.470 --> 01:24:42.770
Now it hasn't been updated yet with our newest code, we're doing some final testing, but you can come here to each of your features that you want to update, and just in this example we would update the event,

1323
01:24:43.145 --> 01:24:45.945
We would click restore default code and save our changes.

1324
01:24:45.945 --> 01:24:50.344
So you really don't have to do anything fancy to get the updated code for your site.

1325
01:24:50.344 --> 01:24:53.485
Just just come here and ask to restore the default code.

1326
01:24:55.625 --> 01:24:56.525
What a difference.

1327
01:24:58.320 --> 01:24:59.139
That's huge.

1328
01:24:59.440 --> 01:25:03.280
I love the bigger picture. Thank you, Jerome. Alright. Cool. Cool. Alright, Jerome. Thanks.

1329
01:25:03.280 --> 01:25:04.980
Your site's looking great, by the way.

1330
01:25:05.840 --> 01:25:07.460
Alright. Thank you. You're welcome.

1331
01:25:08.560 --> 01:25:08.880
Alright.

1332
01:25:09.760 --> 01:25:13.235
How we doing on time here? I think it's we have time for one more question.

1333
01:25:14.975 --> 01:25:16.015
That was great, Jason.

1334
01:25:16.015 --> 01:25:20.595
By the way, that was fun to see the the old design and the new design and then all the improvements.

1335
01:25:21.055 --> 01:25:24.995
It's it's great. Even the posted by, so this is a module on its own.

1336
01:25:25.530 --> 01:25:26.030
And,

1337
01:25:26.970 --> 01:25:33.050
if if the member if it's so this is the category here, music, and if the member is a hidden member, it won't say buy.

1338
01:25:33.050 --> 01:25:36.830
Like, if the admin blog contributor who's a non searchable member,

1339
01:25:37.610 --> 01:25:40.695
post something, it this won't be here because they're not

1340
01:25:41.255 --> 01:25:42.395
a searchable member.

1341
01:25:44.054 --> 01:25:46.395
Yeah. I'm I'm really excited about these new layouts.

1342
01:25:46.454 --> 01:25:50.074
I'm just gonna add another level of of value from your BD website.

1343
01:25:51.094 --> 01:25:51.594
Alright.

1344
01:25:51.974 --> 01:25:54.155
Let's take time for one

1345
01:25:54.534 --> 01:25:56.074
final question here.

1346
01:25:57.230 --> 01:26:02.429
Alright. I see Lindsay's hand up again. Lindsay, was that an accident or do you have No.

1347
01:26:02.429 --> 01:26:08.190
I have a I have a real question. Awesome. Okay. Okay. So, what's your question for us?

1348
01:26:08.190 --> 01:26:09.650
Thought I'd give you Of course.

1349
01:26:10.735 --> 01:26:13.535
It was great, seeing that cash on buyer site.

1350
01:26:13.935 --> 01:26:16.575
I thought that was awesome, and I it's very similar to what we do.

1351
01:26:16.575 --> 01:26:21.870
It's a different industry, but we have one category, and we have that lead gen form too.

1352
01:26:21.870 --> 01:26:28.210
And I noticed on his pricing page, it said, you know, you you choose 10 multi cities, the 10 city piece.

1353
01:26:28.990 --> 01:26:32.530
And I'm wondering with that plug in, the automated lead matching,

1354
01:26:33.150 --> 01:26:35.070
sort of how customized can you make it?

1355
01:26:35.070 --> 01:26:39.845
We're, you know, we're talking we deal with lawyers, and counties are really important to lawyers.

1356
01:26:39.845 --> 01:26:42.725
They sort of represent and have relationships in certain counties.

1357
01:26:42.725 --> 01:26:44.585
So we're we're wondering if we could

1358
01:26:44.965 --> 01:26:46.665
tease it out to buying leads

1359
01:26:47.045 --> 01:26:48.665
Yep. In York County.

1360
01:26:49.205 --> 01:26:54.320
Yes. So let me show you how when that add on is enabled. Oh, well, so okay.

1361
01:26:54.380 --> 01:26:56.000
Listing in multiple cities.

1362
01:26:58.460 --> 01:27:02.159
You'll need this add on. Let me just go to the BD website real quick.

1363
01:27:03.500 --> 01:27:05.900
So members can list to create their profiles.

1364
01:27:05.900 --> 01:27:09.545
They'll put their phone number, their name, and their address. Now in order

1365
01:27:09.925 --> 01:27:15.225
to gain visibility and leads from additional locations with a single profile,

1366
01:27:15.925 --> 01:27:18.505
what you wanna make sure you have is

1367
01:27:19.605 --> 01:27:24.680
this add on, multi location listings. And what that Okay. Unlocks is,

1368
01:27:25.300 --> 01:27:29.320
the members have the ability to select additional locations they serve,

1369
01:27:30.020 --> 01:27:31.800
in addition to their main headquarters.

1370
01:27:32.340 --> 01:27:35.460
Let me show you how that would work though because you said something very specific.

1371
01:27:35.460 --> 01:27:39.935
You said counties, which is different than city. Yeah. Counties are larger areas.

1372
01:27:40.395 --> 01:27:44.094
So I'm just gonna go to search visibility here.

1373
01:27:44.555 --> 01:27:45.055
Okay.

1374
01:27:45.435 --> 01:27:47.855
When you have that add on enabled,

1375
01:27:48.635 --> 01:27:51.375
you get Mhmm. You get these two inputs.

1376
01:27:52.050 --> 01:27:55.670
Max location limit. So I can say that this member can choose

1377
01:27:56.050 --> 01:27:56.950
20 locations.

1378
01:27:57.970 --> 01:28:01.650
And then Okay. What type of locations can they choose?

1379
01:28:01.650 --> 01:28:03.910
Obviously, the zip code would be the smallest.

1380
01:28:04.335 --> 01:28:11.635
So I can choose I can just leave it as 20 ZIP codes, and they would just be in 20 different ZIP codes, the smallest land mass size.

1381
01:28:12.175 --> 01:28:15.395
Or you can do ZIP codes and counties. Obviously,

1382
01:28:15.775 --> 01:28:22.080
ZIP codes are inside of counties, but this would allow someone to choose much larger areas with one with with one click.

1383
01:28:22.080 --> 01:28:25.700
You could choose Los Angeles County, and that's a huge area.

1384
01:28:27.360 --> 01:28:31.700
Or you can choose country. So someone could be in The US, UK, and Australia.

1385
01:28:32.000 --> 01:28:33.975
That would be the the largest type of,

1386
01:28:34.535 --> 01:28:37.495
you know, land region that someone can select.

1387
01:28:37.495 --> 01:28:43.755
So the add on is really awesome because you can not only choose how many additional locations, but the type of location

1388
01:28:44.135 --> 01:28:45.515
that they can choose. So,

1389
01:28:45.895 --> 01:28:50.820
just depending on your industry, you might wanna make it super limited or you might wanna open it up a bit.

1390
01:28:51.920 --> 01:28:54.180
Right. Okay. Alright. Cool. That's great.

1391
01:28:54.720 --> 01:28:55.220
Alright.

1392
01:28:55.920 --> 01:28:57.540
Great. Well, thank you for your question.

1393
01:28:58.395 --> 01:29:01.434
Sorry. I just have just on top of that. So in that,

1394
01:29:01.835 --> 01:29:02.655
in the leads

1395
01:29:03.114 --> 01:29:06.494
module, like, on the left sidebar, when you go into lead settings,

1396
01:29:08.074 --> 01:29:11.855
and then you can add it and add a new action. You you don't have to

1397
01:29:12.570 --> 01:29:14.190
manipulate anything on this end?

1398
01:29:14.970 --> 01:29:15.790
You don't

1399
01:29:16.170 --> 01:29:16.410
yeah.

1400
01:29:16.410 --> 01:29:22.430
You you wouldn't have to once if you have the automatic lead matching and if you have the multi,

1401
01:29:23.530 --> 01:29:26.830
it was a tongue twister, multi location listings add on,

1402
01:29:27.695 --> 01:29:29.235
If a member has selected

1403
01:29:29.615 --> 01:29:35.635
let's say they've selected Florida and Arizona as their additional locations as as far as states.

1404
01:29:35.855 --> 01:29:43.640
Any leads that come in, the automatic lead matching will include them in the distribution of leads that come in from Arizona and Florida.

1405
01:29:44.500 --> 01:29:49.880
Okay. Automatically. Got it. With the automatic lead matching, you can create advanced

1406
01:29:50.180 --> 01:29:50.680
actions.

1407
01:29:51.060 --> 01:29:54.120
Those would be based on membership levels. For example,

1408
01:29:55.125 --> 01:30:10.200
if a lead comes in from Arizona and I'm a high tiered featured member, it's automatically gonna accept that lead for me and give it to me for free, rather than going into a pending status, I need to review the lead and then choose to purchase it at a lower tiered membership

1409
01:30:10.820 --> 01:30:12.120
level. Oh, okay.

1410
01:30:12.660 --> 01:30:13.160
Yeah.

1411
01:30:13.620 --> 01:30:18.920
Unless you're doing, like, really advanced lead matching, I don't I don't think you need to mess with creating additional actions.

1412
01:30:19.355 --> 01:30:22.975
I think the most important thing is the price of leads and then,

1413
01:30:24.955 --> 01:30:32.975
how much access your members have to leads, which is basically dictated by how many locations they can select and how many categories they can select.

1414
01:30:33.770 --> 01:30:37.610
Right. Okay. Great. Alright. Thank you. Alright. No. Thank you. Great great questions.

1415
01:30:37.610 --> 01:30:44.430
I think we we actually covered in the previous webinar with Pat, in more detail some of the the lead match, settings there.

1416
01:30:45.865 --> 01:30:48.265
But guys, great great webinar Wednesday.

1417
01:30:48.265 --> 01:30:52.185
I think this is one of our most I I can't even say that anymore. We've had some super great,

1418
01:30:53.305 --> 01:30:55.545
webinar Wednesdays. This one was definitely filled.

1419
01:30:55.545 --> 01:31:00.030
We didn't even get to Gabe's Corner today, which we we showcased last week and was a huge winner.

1420
01:31:00.030 --> 01:31:03.490
We'll definitely make sure we have Gabe's Corner in the next webinar.

1421
01:31:03.710 --> 01:31:09.550
Guys, the next webinar is in two weeks from now. It was great to be with you guys here.

1422
01:31:09.550 --> 01:31:15.765
If you'd like your site showcased in the next webinar, just take a second, email events@brilliantdirectories.com,

1423
01:31:15.845 --> 01:31:18.745
and just include a link, to your website.

1424
01:31:19.605 --> 01:31:23.445
Thank you so much to Tyler Ford for sharing your site with us.

1425
01:31:23.445 --> 01:31:27.925
It's a great way for us to learn from each other and and definitely for you to kind of,

1426
01:31:28.325 --> 01:31:30.905
enhance your site and improve it here in the webinar.

1427
01:31:31.510 --> 01:31:42.650
Don't forget about the tip of the week adding confidence boosters to your site, to your checkout pages not only to your checkout pages they could be on your home page because you wanna immerse your members

1428
01:31:42.950 --> 01:31:47.575
and potential members with positive information that gets them excited about the industry

1429
01:31:47.955 --> 01:31:49.175
that you're serving.

1430
01:31:50.995 --> 01:31:55.715
And if you haven't already done so, just take two seconds and join our Facebook group.

1431
01:31:55.715 --> 01:31:58.450
If you still have questions, we'll be happy to answer them there.

1432
01:31:58.450 --> 01:32:02.470
You can go to brilliantdirectories.com/Facebook,

1433
01:32:02.530 --> 01:32:04.950
and we can continue the conversation together

1434
01:32:05.330 --> 01:32:05.830
there.

1435
01:32:06.450 --> 01:32:08.790
And on behalf on behalf of myself,

1436
01:32:09.250 --> 01:32:10.470
Gabriel, and Patrick,

1437
01:32:10.805 --> 01:32:15.785
thank you guys very much. We look forward to seeing you in the next webinar Wednesday.

1438
01:32:15.925 --> 01:32:16.905
Thanks so much.

1439
01:32:17.445 --> 01:32:18.745
Have a brilliant day everyone.