WEBVTT

1
00:00:00.640 --> 00:00:02.500
Alright. Let's get to it.

2
00:00:03.360 --> 00:00:05.779
Welcome to webinar Wednesday by Brilliant Directories.

3
00:00:06.160 --> 00:00:07.700
This is a chance to,

4
00:00:08.559 --> 00:00:12.815
increase your marketing skills and learn some new strategies to promote

5
00:00:13.195 --> 00:00:13.855
your online

6
00:00:14.155 --> 00:00:17.914
community. If this is your first webinar Wednesday, thank you for joining us.

7
00:00:17.914 --> 00:00:23.134
It's great to be with you here. I'm Jason, there on the left, and we're lucky enough to be joined,

8
00:00:23.515 --> 00:00:24.235
with Gabe,

9
00:00:24.634 --> 00:00:25.375
and Patrick.

10
00:00:26.199 --> 00:00:33.660
Gabriel is one of the lead support specialists here at Brilliant Directories, super familiar with the ins and outs of the Brilliant Directories platform,

11
00:00:34.040 --> 00:00:36.059
and Patrick is with the Customization

12
00:00:36.519 --> 00:00:37.019
Experts,

13
00:00:37.720 --> 00:00:38.780
one of the foremost

14
00:00:39.480 --> 00:00:39.980
companies,

15
00:00:40.665 --> 00:00:45.625
development companies that are building tools and extensions to accompany your Brilliant Directories website.

16
00:00:45.625 --> 00:00:49.565
We're very lucky to have both of you with us with webinar Wednesday, so thank you for joining us.

17
00:00:50.265 --> 00:00:52.285
Thanks for having us. Looking forward to it.

18
00:00:52.745 --> 00:00:54.684
Thank you, Jay. It's happy to be here.

19
00:00:55.640 --> 00:00:56.040
Alright.

20
00:00:56.040 --> 00:01:00.700
Now that you know who the presenters are, it's almost like we're a family here at Brilliant Directories.

21
00:01:02.600 --> 00:01:07.240
You can continue the family relationship in our Facebook marketing group.

22
00:01:07.240 --> 00:01:10.060
Most of you I know are already members, but it's

23
00:01:10.385 --> 00:01:19.045
it's important to note that if you're not a member of the Facebook group, it's free to join, and it's a great place to continue the conversations of webinar Wednesday,

24
00:01:19.745 --> 00:01:20.805
twenty four seven,

25
00:01:21.345 --> 00:01:22.565
every day of the week.

26
00:01:23.425 --> 00:01:25.925
You can go to brilliantdirectories.com

27
00:01:26.330 --> 00:01:27.950
forward / facebook,

28
00:01:28.570 --> 00:01:32.510
and in that group there are awesome discussions and great participation

29
00:01:32.970 --> 00:01:33.710
from everyone

30
00:01:34.250 --> 00:01:38.510
on tips and strategies to grow your online community and monetize your website.

31
00:01:39.145 --> 00:01:41.465
Even some some workarounds and hacks to,

32
00:01:42.105 --> 00:01:46.185
to set up things on your website to accomplish some goals. So it's a really great place.

33
00:01:46.185 --> 00:01:48.925
I'm learning tons of things, in that group myself.

34
00:01:49.625 --> 00:01:53.860
So you can go to brilliantdirectories.com/facebook,

35
00:01:53.860 --> 00:01:55.160
and I hope to see you there.

36
00:01:57.140 --> 00:02:00.920
And I think we're we're over 40 webinar Wednesdays. We we started

37
00:02:01.300 --> 00:02:03.080
specifically doing webinar Wednesdays

38
00:02:03.380 --> 00:02:05.160
last year in in January.

39
00:02:05.535 --> 00:02:07.315
Prior to that, we did some specialized,

40
00:02:07.695 --> 00:02:09.794
webinars on specific topics. But,

41
00:02:10.655 --> 00:02:20.735
it's it's really evolved, and it's really a great time for everyone in the in the BD community to get together and learn about marketing skills, to grow your online community faster.

42
00:02:20.735 --> 00:02:29.370
So some topics that we'll cover during webinar Wednesdays are how to convert website visitors into members, how to increase your website traffic,

43
00:02:29.830 --> 00:02:33.450
improving the flow and navigation of your website to give your users

44
00:02:33.830 --> 00:02:35.930
a more seamless user experience,

45
00:02:36.575 --> 00:02:40.194
and also how to generate more revenue, how to easily publish content

46
00:02:40.735 --> 00:02:42.915
that will actually rank in Google, or

47
00:02:43.614 --> 00:02:45.775
engage with visitors and your members.

48
00:02:45.775 --> 00:02:52.380
So anything related to marketing and growing your community, those are all great questions to ask during webinar Wednesday.

49
00:02:54.360 --> 00:03:02.460
And because the time during webinar Wednesday is so precious and so valuable, in order to help maximize the value of the webinars,

50
00:03:03.240 --> 00:03:04.035
if you have

51
00:03:04.515 --> 00:03:13.655
any questions about, you know, reporting known issues or making comprehensive edits to your site or or customizations and things like that, feel free to email the Brilliant Directories

52
00:03:14.115 --> 00:03:14.935
support team.

53
00:03:15.315 --> 00:03:19.320
It's a dedicated team, that usually has a one day response time.

54
00:03:19.400 --> 00:03:30.620
That would be a great place to direct those types of questions and inquiries to, so we can focus on the the value of how to market and grow your online community in webinar Wednesdays.

55
00:03:32.675 --> 00:03:36.215
Oh, I forgot that we were gonna do this this week. Okay. Great. We have,

56
00:03:36.915 --> 00:03:37.895
a few updates,

57
00:03:38.275 --> 00:03:40.595
that we'd like to share with you guys.

58
00:03:40.595 --> 00:03:45.655
We're presenting a lot today in this webinar Wednesday, so I'll try to do these a little quickly.

59
00:03:47.390 --> 00:03:49.170
We're launching updates daily.

60
00:03:49.710 --> 00:03:53.250
Some of them are projects that are in our queue. Some of them are,

61
00:03:53.950 --> 00:03:56.610
fixes and recommendations from from the community.

62
00:03:57.150 --> 00:04:02.895
So in the webinar Wednesdays, I like to show some of the ones that I think stand out or or super useful for you guys.

63
00:04:03.935 --> 00:04:06.595
So I'll run through these. One of them is corner styles,

64
00:04:07.215 --> 00:04:08.515
in your design settings,

65
00:04:09.055 --> 00:04:10.355
streaming widget settings,

66
00:04:10.895 --> 00:04:17.320
adding text to your bookmark favorites, and we also have an updated look for the classifieds theme that we're working on.

67
00:04:17.320 --> 00:04:19.900
And I can actually kill two birds with one stone,

68
00:04:20.520 --> 00:04:23.580
showing you the updated classifieds theme that's currently

69
00:04:23.960 --> 00:04:27.180
being worked on, and also the corner style designs.

70
00:04:27.880 --> 00:04:29.900
So let me dive in here.

71
00:04:32.295 --> 00:04:37.115
And this is the updated classified steam, and what you'll notice here,

72
00:04:38.615 --> 00:04:40.475
you'll you can notice that the

73
00:04:41.015 --> 00:04:41.675
the the corners,

74
00:04:42.135 --> 00:04:43.595
the edges and corners

75
00:04:44.240 --> 00:04:47.140
are all square. Generally, let me go to

76
00:04:47.760 --> 00:04:49.540
another demo site that we have.

77
00:04:51.120 --> 00:04:55.940
Generally the elements are are rounded. You can see rounded buttons here,

78
00:04:56.785 --> 00:04:58.085
and even the rounded

79
00:04:58.625 --> 00:04:59.525
section here.

80
00:05:00.065 --> 00:05:01.925
It really depends on what

81
00:05:03.025 --> 00:05:07.105
style you want for your website. I think now for 02/2018,

82
00:05:07.105 --> 00:05:08.165
the fashion is

83
00:05:08.545 --> 00:05:09.345
square corners.

84
00:05:09.345 --> 00:05:15.110
It can obviously change at any any moment, but let me show you guys where that option is in your

85
00:05:15.490 --> 00:05:16.470
design settings.

86
00:05:18.930 --> 00:05:26.390
You can toggle on over to the design settings section of your website, and under the additional design settings,

87
00:05:28.215 --> 00:05:30.555
you'll have an option here, corner style,

88
00:05:31.254 --> 00:05:36.474
and you can have rounded corners which is default, or you could have square corners,

89
00:05:37.094 --> 00:05:38.634
and I think it really makes

90
00:05:39.175 --> 00:05:41.835
a compelling difference on on on how

91
00:05:42.510 --> 00:05:46.210
the site looks and feels being able to have that option. So it's really nice.

92
00:05:46.670 --> 00:05:48.770
And then here with the classifieds theme,

93
00:05:49.950 --> 00:05:54.770
you know the previous theme was nice, but we personally felt it was lacking a few things.

94
00:05:55.375 --> 00:06:03.055
So we're gonna put the the ability to show classified categories with some icons that represent them, on the homepage.

95
00:06:03.055 --> 00:06:06.195
So you could have your classified categories on the homepage.

96
00:06:06.335 --> 00:06:13.030
You can obviously choose what you want those categories to be depending on what the focus of your classified site is.

97
00:06:13.729 --> 00:06:14.229
What

98
00:06:14.690 --> 00:06:17.270
I'm liking even more, and I think we're going to

99
00:06:18.690 --> 00:06:21.510
push this kind of layout or design to the other

100
00:06:21.845 --> 00:06:23.544
demos and themes that we offer,

101
00:06:24.165 --> 00:06:24.665
is

102
00:06:25.205 --> 00:06:31.225
a sleeker search result design. You're getting a lot more information compared to what our previous

103
00:06:31.604 --> 00:06:32.104
theme

104
00:06:32.884 --> 00:06:33.625
looked like.

105
00:06:33.960 --> 00:06:34.700
I don't have

106
00:06:35.720 --> 00:06:38.940
an example of what that looked like. We've already discarded that, but

107
00:06:39.320 --> 00:06:40.540
you know you're getting

108
00:06:41.000 --> 00:06:44.540
the condition, the status, the price, the location,

109
00:06:45.640 --> 00:06:49.500
all in one in one location here. And then obviously

110
00:06:49.855 --> 00:06:53.555
you're getting a really impressive and really beautiful detail page

111
00:06:54.015 --> 00:06:54.915
for the classified

112
00:06:55.375 --> 00:06:58.515
listing. And this is an example on the right here of

113
00:06:59.055 --> 00:07:04.595
the author snapshot that we showed in previous webinars as well. It looks really nice here next

114
00:07:05.160 --> 00:07:06.380
to posts such as

115
00:07:06.840 --> 00:07:07.340
classifieds.

116
00:07:08.199 --> 00:07:12.360
So we're excited about this new classifieds theme, and this awesome corner style design.

117
00:07:12.360 --> 00:07:14.539
You can see all these modules have sharp

118
00:07:14.840 --> 00:07:15.979
90 degree angles,

119
00:07:16.440 --> 00:07:21.104
rather than rounded corners. So, just a nice little stylistic touch there.

120
00:07:22.125 --> 00:07:24.064
Streaming widget settings.

121
00:07:26.604 --> 00:07:28.125
Let's let's touch on this one.

122
00:07:28.125 --> 00:07:32.064
Pat, can you kind of explain what streaming widgets are in the in the first place?

123
00:07:33.340 --> 00:07:35.920
Absolutely. So a streaming widget is

124
00:07:36.300 --> 00:07:42.880
content that you would like to highlight to visitors coming to your website primarily on your home page.

125
00:07:43.900 --> 00:07:47.345
Right. So So in this case, we're streaming the newest members.

126
00:07:47.345 --> 00:07:51.525
If you have a coupon website, you'll probably wanna stream your latest,

127
00:07:51.985 --> 00:07:52.485
coupons,

128
00:07:53.105 --> 00:07:54.225
videos, and so forth.

129
00:07:54.225 --> 00:07:59.970
So the widgets that you're looking at here, those are the different streaming widgets that are available in Brilliant Directories.

130
00:08:00.530 --> 00:08:01.910
Yeah. And up until now,

131
00:08:02.290 --> 00:08:04.470
the only real things you could control,

132
00:08:05.410 --> 00:08:07.350
are things like what the title says,

133
00:08:08.130 --> 00:08:09.190
and how many

134
00:08:09.650 --> 00:08:12.150
listings to show for different things.

135
00:08:12.845 --> 00:08:18.625
So what we've done, and I think we're gonna be developing this further depending on how the reaction is from the community.

136
00:08:19.085 --> 00:08:21.645
Now if you go to your, I went there a little quick.

137
00:08:21.645 --> 00:08:25.185
If you go to your design settings and your homepage layout tab,

138
00:08:26.600 --> 00:08:30.780
you can obviously choose the homepage section orders. Those are the different items

139
00:08:31.080 --> 00:08:33.419
that you would like to be streaming

140
00:08:33.799 --> 00:08:34.700
down the homepage.

141
00:08:35.080 --> 00:08:35.900
In this case,

142
00:08:36.360 --> 00:08:38.860
there's blog articles, events, and so on.

143
00:08:39.164 --> 00:08:43.904
In the next tab are the options for the homepage section orders.

144
00:08:44.524 --> 00:08:49.985
And let me just this is a nice tool. You can just show the ones that you're using on your homepage.

145
00:08:50.685 --> 00:08:52.464
So for the recent blog articles,

146
00:08:52.980 --> 00:08:55.160
now there's more options here.

147
00:08:56.580 --> 00:08:59.880
Only show posts that have photos uploaded with them,

148
00:09:00.980 --> 00:09:01.480
only

149
00:09:01.860 --> 00:09:06.520
include posts from active members, so maybe you have members that are on hold or canceled.

150
00:09:07.265 --> 00:09:10.805
Here's one that I think is super valuable. You can limit posts

151
00:09:11.425 --> 00:09:16.645
to membership level IDs. So a lot of people say, I only want my premium members coupons

152
00:09:17.345 --> 00:09:18.885
to show on the homepage.

153
00:09:20.300 --> 00:09:21.280
You can now

154
00:09:21.900 --> 00:09:22.560
do that.

155
00:09:22.940 --> 00:09:26.540
All you have to do is put the ID of the membership level.

156
00:09:26.540 --> 00:09:28.800
You can do it by multiple membership levels.

157
00:09:28.860 --> 00:09:32.800
And let me show you where you can get the ID for a membership level.

158
00:09:33.035 --> 00:09:36.075
And I think this is one of the coolest things about this update.

159
00:09:36.075 --> 00:09:39.855
So if you go to your finance tab to manage products,

160
00:09:40.795 --> 00:09:43.595
each product has an ID associated with it.

161
00:09:43.595 --> 00:09:46.635
That's essentially the the ID of the membership level or product.

162
00:09:46.635 --> 00:09:49.070
You can call them whatever you like here.

163
00:09:49.290 --> 00:09:54.990
So if on this site they only wanted their Nirvana premium listings to show

164
00:09:56.250 --> 00:10:00.029
the blog articles from, you could just go ahead and type in one there.

165
00:10:00.089 --> 00:10:03.470
And only articles from that membership level would show.

166
00:10:04.065 --> 00:10:08.785
And you all these, some of them have different options. Recent events,

167
00:10:09.505 --> 00:10:13.365
has some options. It looks like it's missing that one. We're gonna be working to,

168
00:10:14.305 --> 00:10:14.805
decide

169
00:10:15.105 --> 00:10:19.740
what options we should add for all the different things you can show on your homepage.

170
00:10:20.440 --> 00:10:23.019
But now there are some really great starting points,

171
00:10:23.560 --> 00:10:25.019
and a lot more control,

172
00:10:25.720 --> 00:10:29.579
with what you can add, and control how it shows on your homepage.

173
00:10:33.855 --> 00:10:37.295
I miss anything. Great updates, Jason. No. That's that's amazing.

174
00:10:37.295 --> 00:10:39.475
Particularly the fact that you're able to now,

175
00:10:40.095 --> 00:10:50.760
reward your premium members with with with great real estate, which is on the homepage, and tell them that it's upgrade to their highest tier, then their deals or their videos will show up on the home page.

176
00:10:50.760 --> 00:10:51.500
That's fantastic.

177
00:10:51.959 --> 00:10:56.620
I I agree. Shout out to, the the development team, for getting that launched for us.

178
00:10:58.555 --> 00:11:03.615
Okay. The next thing I'd like to show is add text to bookmark favorites.

179
00:11:04.235 --> 00:11:08.095
I can just show you a very quick example of what I'm referring to.

180
00:11:08.315 --> 00:11:10.255
Let's go on over to our new classifieds

181
00:11:10.635 --> 00:11:11.135
theme,

182
00:11:11.595 --> 00:11:13.215
and we'll click on cars.

183
00:11:14.370 --> 00:11:17.670
And a lot of you might be familiar with seeing the heart

184
00:11:18.130 --> 00:11:22.470
next to certain posts. I think our our older demo has it. Let's,

185
00:11:23.170 --> 00:11:25.190
let's go search listings here.

186
00:11:25.730 --> 00:11:26.550
Yep. So,

187
00:11:27.250 --> 00:11:29.110
we're all familiar with this heart

188
00:11:29.654 --> 00:11:31.274
here. You can favorite

189
00:11:31.575 --> 00:11:32.394
different posts.

190
00:11:32.774 --> 00:11:37.435
You now have the ability to add text after the icon.

191
00:11:38.135 --> 00:11:40.955
So in this case we're using the word bookmark.

192
00:11:42.050 --> 00:11:46.709
You can change it to save, favorite, or something that matches kind of the

193
00:11:47.570 --> 00:11:50.790
the theme of your site, the industry of your of your site.

194
00:11:51.890 --> 00:11:53.589
So you can add text

195
00:11:54.584 --> 00:11:58.605
behind that, and let me show you where you would add that text.

196
00:11:59.944 --> 00:12:01.884
You can go to your settings,

197
00:12:02.345 --> 00:12:11.720
and you can go to text labels, which essentially controls about 90% of the language, and and verbiage, and and phrases that you see around your site.

198
00:12:12.740 --> 00:12:15.000
Just search for in the filter bookmark.

199
00:12:16.260 --> 00:12:17.640
By default it's empty,

200
00:12:19.460 --> 00:12:23.240
but what you can do if you wanted, you can you can put save,

201
00:12:24.625 --> 00:12:27.365
or bookmark, whatever you like, and it'll add

202
00:12:27.905 --> 00:12:34.645
that extra text after the icon you've selected. And by the way, let me also say you can change

203
00:12:35.345 --> 00:12:36.965
the icon to

204
00:12:37.589 --> 00:12:42.009
match your site. So maybe you have an auto site for cars and vehicles.

205
00:12:43.110 --> 00:12:45.370
In the search results design settings,

206
00:12:46.470 --> 00:12:49.610
you can actually change what you want your favorite icon

207
00:12:50.115 --> 00:12:55.334
to be. And there's a couple hundred icons here, I think. So you can find something that could suit,

208
00:12:55.714 --> 00:12:59.015
you know, match the the theme or or niche of your site.

209
00:12:59.475 --> 00:13:01.654
And you if you marry the icon

210
00:13:01.955 --> 00:13:03.495
with the text like bookmark,

211
00:13:04.580 --> 00:13:07.320
one, it brings a lot more attention to the feature.

212
00:13:08.020 --> 00:13:11.880
You know, the heart was good, but it might get overlooked by certain types of users.

213
00:13:13.140 --> 00:13:15.800
There's no way anyone's going to miss the the bookmark

214
00:13:16.260 --> 00:13:21.735
feature here, and it looks good in grid view as well. So just another way to give your site

215
00:13:22.274 --> 00:13:23.015
more control

216
00:13:23.635 --> 00:13:24.454
of your site

217
00:13:24.995 --> 00:13:26.615
to you, and also controlling

218
00:13:27.235 --> 00:13:31.890
some text and highlighting an important feature which is the book bookmarking favorites feature.

219
00:13:34.110 --> 00:13:35.650
Did I miss anything there, Pat?

220
00:13:36.830 --> 00:13:39.490
No. Great work. It's, one of the most underutilized

221
00:13:39.790 --> 00:13:44.745
tools that Brilliant Directories offers, and it really can kinda gives a a Pinterest experience,

222
00:13:45.125 --> 00:13:49.625
when people are able to go to your site. I really like this, for example, for a property's website.

223
00:13:50.085 --> 00:13:53.305
If you're looking to purchase a home or if you're looking to rent an apartment,

224
00:13:53.765 --> 00:13:57.865
you're gonna see a lot of different search results. And if you're able to allow the end users

225
00:13:58.220 --> 00:14:03.360
to save the 10 properties that caught their eye so they can show their spouse or they can show their roommates,

226
00:14:03.980 --> 00:14:08.400
offering that sort of functionality is fantastic. And in order to save that bookmark,

227
00:14:08.780 --> 00:14:13.415
you're gonna be collecting their email address. So you're creating general user accounts.

228
00:14:13.415 --> 00:14:19.115
And the more general user accounts you can promote to advertisers, the more value your brand and website has.

229
00:14:19.574 --> 00:14:22.875
So it's one of the best features really for growing the overall value

230
00:14:23.255 --> 00:14:24.475
of your of your directory.

231
00:14:24.910 --> 00:14:25.150
Yep.

232
00:14:25.150 --> 00:14:31.550
Actually, let's do I don't I don't wanna spend too much time on this, but since we're here, let's do a quick demo of how somebody would bookmark their favorites.

233
00:14:31.550 --> 00:14:34.610
So they come to your site, they're perusing, they're browsing around,

234
00:14:34.990 --> 00:14:50.555
and they see something, and they see the word word bookmark or save for later, whatever the the now you have control over that text, when they click on it, if they're not logged in, they're gonna be prompted to log in or, again you can control the the verbiage here or create an account.

235
00:14:51.335 --> 00:14:53.655
So I'll just I'll just go ahead and log in here,

236
00:14:54.620 --> 00:14:55.519
because I have

237
00:14:57.740 --> 00:14:58.639
access here.

238
00:14:59.339 --> 00:15:01.519
Okay. Great. Let's go back to those listings,

239
00:15:02.540 --> 00:15:05.279
and let's favorite a couple of these.

240
00:15:05.899 --> 00:15:09.785
So we'll bookmark this, we'll bookmark this, we'll bookmark this.

241
00:15:09.785 --> 00:15:14.285
And what's really cool is when you go back to edit your listing or go to your account,

242
00:15:15.625 --> 00:15:17.545
what's I just thought of something else.

243
00:15:17.545 --> 00:15:23.130
You could this is a you could modify this, and it would be nice to see view favorites here, Pat.

244
00:15:23.530 --> 00:15:27.470
So from right here, you can go to your favorites on the left side of the logout.

245
00:15:27.530 --> 00:15:29.790
That would be a nice place to put that text. Absolutely.

246
00:15:30.410 --> 00:15:31.690
So view That would be fantastic.

247
00:15:32.010 --> 00:15:37.630
View profile, edit listing, log out, and over here it says view favorites or whatever the the keyword is you're using.

248
00:15:38.404 --> 00:15:43.384
And essentially that would take you to, in your in the sidebar for the members dashboard,

249
00:15:44.324 --> 00:15:49.545
they have their favorites, and I've favorited three classifieds. Let me close this.

250
00:15:49.605 --> 00:15:53.250
And I can see, the three classifieds that I favorited here.

251
00:15:54.130 --> 00:15:59.270
And if your site has other content like coupons, events, and even member listings,

252
00:16:00.210 --> 00:16:04.470
each one is itemized. So you can see here I'm only seeing my classified ads.

253
00:16:05.325 --> 00:16:06.685
Here's something cool. Let's,

254
00:16:07.885 --> 00:16:08.785
let's actually

255
00:16:09.805 --> 00:16:15.185
view the profile of John. Just one more example. I I can favorite bookmark my own profile.

256
00:16:15.725 --> 00:16:17.265
And just to show you guys

257
00:16:17.870 --> 00:16:23.170
how the add to favorite works, now I should have a listing here, which is my own, which I've favorited,

258
00:16:24.269 --> 00:16:26.350
John Smith. And I have my classified ad.

259
00:16:26.350 --> 00:16:31.570
So it's nicely organized for the users who are bookmarking their favorites or saving their favorites.

260
00:16:33.795 --> 00:16:34.295
Alright.

261
00:16:35.795 --> 00:16:37.815
Alright. That covers all our updates.

262
00:16:38.035 --> 00:16:41.155
Really exciting stuff, and tons and tons of more stuff underway.

263
00:16:41.155 --> 00:16:46.215
It's been one of the most productive years 02/2018 for Brilliant Directories, so it's it's really exciting for everyone.

264
00:16:47.399 --> 00:16:49.820
Alright. Recommended reading. Pat and Gabe,

265
00:16:50.600 --> 00:16:53.100
recommended this book, Jab, Jab, Jab,

266
00:16:54.000 --> 00:16:55.800
Right Hook. Gabe,

267
00:16:56.600 --> 00:16:57.639
what was this book about?

268
00:16:57.639 --> 00:17:01.665
What was one of your favorite parts about this book since since you recommended it?

269
00:17:03.004 --> 00:17:04.204
Yeah. Absolutely, Jay.

270
00:17:04.204 --> 00:17:12.065
You know, in the book there was a great analogy that really resonated with me and it kind of falls back on the title of the book, jab jab jab right hook.

271
00:17:12.204 --> 00:17:15.869
And, you know, they're describing this boxing match. Right? And how a boxer,

272
00:17:16.170 --> 00:17:22.190
when they walk into a boxing match, they don't go straight in for that right hook, that killer right hook,

273
00:17:22.650 --> 00:17:26.990
out of the gate. And that they first, you know, throw a few jabs. They throw a few punches.

274
00:17:27.210 --> 00:17:32.345
And after a few rounds, they throw in that killer right hook, hopefully knocking out,

275
00:17:32.885 --> 00:17:36.105
their opponent. Right? And translating that a bit into,

276
00:17:36.645 --> 00:17:45.890
business and marketing, it just means that when you're starting off a a new business, you have to, you know, provide some quality content, some valuable content to your audience.

277
00:17:45.890 --> 00:17:47.590
The audience that you want to dominate,

278
00:17:48.050 --> 00:17:51.970
to be able to offer them, you know, a promotion, your product, to even sell them something.

279
00:17:51.970 --> 00:17:56.055
You know, you have to prove yourself to them, and that's really what resonated with me from the book.

280
00:17:57.015 --> 00:18:02.635
Oh, thank you for sharing that. So so what are the jabs, Pat, and what is the right hook?

281
00:18:03.495 --> 00:18:06.875
Alright. Beautiful. So we actually covered this in the last webinar

282
00:18:07.255 --> 00:18:10.555
when we, built I don't know if it was the last one or two or two webinars

283
00:18:11.140 --> 00:18:13.320
We actually built a lead magnet.

284
00:18:13.860 --> 00:18:18.679
I don't know if you can go in and and show us that lead magnet that we built, during that that webinar.

285
00:18:18.900 --> 00:18:19.720
But essentially,

286
00:18:20.020 --> 00:18:23.220
this is a jab because you're softening someone up for the sale.

287
00:18:23.220 --> 00:18:27.005
You don't wanna ask somebody from their credit card. The the the hook would essentially

288
00:18:27.545 --> 00:18:30.445
be asking them to sign up for a paid listing. So

289
00:18:30.905 --> 00:18:35.965
what we're offering here via lead magnet is we're telling them, hey. Here's this amazing content.

290
00:18:36.265 --> 00:18:40.365
You can give us your email, and you'll get to download this for free.

291
00:18:40.745 --> 00:18:43.170
And and what are you showing us here, Jason?

292
00:18:43.710 --> 00:18:47.410
This is another Okay. Yeah. Another landing page, another ebook offer.

293
00:18:48.590 --> 00:18:52.110
Yeah. Very nice. So, yeah, Brilliant Directories ebook offer. The exact same thing.

294
00:18:52.110 --> 00:18:56.590
And actually, anybody on this webinar would actually benefit from downloading this this ebook.

295
00:18:56.590 --> 00:19:01.525
It's a a very helpful ebook, a ton of great content, and this is an absolute jab.

296
00:19:01.525 --> 00:19:06.105
You're not asking for someone's credit card information in order for them to to to acquire that.

297
00:19:06.165 --> 00:19:09.225
So so getting an ebook is is a form of a jab.

298
00:19:09.409 --> 00:19:12.630
Once you get their once you get their email and you continue

299
00:19:13.010 --> 00:19:14.950
giving them quality after quality,

300
00:19:15.250 --> 00:19:21.750
there comes a time where it is the right time to go and execute and ask them to sign up or ask them to upgrade

301
00:19:22.245 --> 00:19:25.445
to a paid listing. And and there's a variety of jabs that you can throw.

302
00:19:25.445 --> 00:19:30.425
I know we spent time on on the ebook, but, something else that you can do to help grow your network,

303
00:19:30.805 --> 00:19:34.025
you don't have to build an ebook or build a brochure.

304
00:19:34.725 --> 00:19:35.705
You could actually

305
00:19:36.390 --> 00:19:37.750
go around in Facebook groups.

306
00:19:37.750 --> 00:19:42.250
So if you have a lawyer website, if you have a dentist website, if you have a local directory website,

307
00:19:42.550 --> 00:19:46.870
any type of website, what you could do is you can go join Facebook group strategy book

308
00:19:47.190 --> 00:19:52.745
groups, and you can just wait until people ask questions where perhaps you're able to give something.

309
00:19:52.745 --> 00:19:55.085
You're not selling something. You're not promoting.

310
00:19:55.544 --> 00:19:58.765
You're giving them valuable content. Actually, I have a a pretty good example

311
00:19:59.145 --> 00:20:01.804
of this. I I did one just recently in the Brilliant Directories,

312
00:20:02.664 --> 00:20:06.044
strategy marketing group, which I really recommend everybody join.

313
00:20:06.490 --> 00:20:07.710
We had somebody asking

314
00:20:08.010 --> 00:20:08.669
a question

315
00:20:09.289 --> 00:20:09.789
about,

316
00:20:10.330 --> 00:20:17.950
banner advertisements, and they wanted to be able to display ads based on categories and locations to maximize ad revenue.

317
00:20:18.585 --> 00:20:20.684
And I had actually recorded a video

318
00:20:20.985 --> 00:20:21.804
for the customization

319
00:20:22.105 --> 00:20:26.605
experts showing people how they can use AdButler using brilliant directories

320
00:20:27.145 --> 00:20:28.044
with no customizations

321
00:20:28.505 --> 00:20:32.924
required, with no additional, purchases required outside of signing up for AdButler.

322
00:20:33.550 --> 00:20:35.730
There's no there's no sale to be made

323
00:20:36.030 --> 00:20:41.010
with creating such a video. It's truly just quality content, helpful content

324
00:20:41.390 --> 00:20:46.995
that hopefully can can assist somebody that's looking to do something like Sam's is looking to do here.

325
00:20:47.075 --> 00:20:51.575
And of course, the goal eventually becoming that you hope you build the relationship and perhaps

326
00:20:51.875 --> 00:20:58.115
one day that person considers considers working with you because you've proven yourself to be a quality provider.

327
00:20:58.115 --> 00:21:00.295
So that's another example of a gem.

328
00:21:01.350 --> 00:21:05.290
Yeah. I have I haven't read this book, but it sounds really exciting. And,

329
00:21:05.750 --> 00:21:06.410
you know,

330
00:21:07.030 --> 00:21:09.930
among other things, I think the key here is to

331
00:21:10.470 --> 00:21:11.930
demonstrate your expertise

332
00:21:12.309 --> 00:21:13.130
by providing

333
00:21:13.510 --> 00:21:15.930
resources that actually help people.

334
00:21:17.205 --> 00:21:17.705
And

335
00:21:18.165 --> 00:21:19.625
when somebody is actually

336
00:21:20.325 --> 00:21:24.265
ready to make a buying decision, you're going to be first on their mind,

337
00:21:25.205 --> 00:21:29.065
and the first person they're going to consider to invest their dollar with.

338
00:21:30.240 --> 00:21:31.520
So really good book there.

339
00:21:32.080 --> 00:21:36.480
I'm going to actually listen to it. There's an audio book. There was an audible on this.

340
00:21:36.480 --> 00:21:37.220
Right, Gabe?

341
00:21:38.800 --> 00:21:41.620
Yeah. Absolutely. It was like $25.

342
00:21:41.840 --> 00:21:46.394
Okay. Cool. On audible. But I'll probably download it for free somewhere. Gotcha.

343
00:21:47.174 --> 00:21:47.654
Yeah. No.

344
00:21:47.654 --> 00:21:53.835
It's it's worth the investment to get a book like this because you're it's helping your your marketing skills, which is invaluable to have.

345
00:21:56.570 --> 00:21:57.710
Alright. And

346
00:21:58.010 --> 00:22:00.830
speaking of that, speaking of jabs and

347
00:22:01.530 --> 00:22:02.750
right hooks and knockouts,

348
00:22:04.090 --> 00:22:09.530
let's do a flash survey right now. I'm gonna I'm gonna throw a poll up on here for you guys.

349
00:22:09.530 --> 00:22:13.115
You guys will see it. What do you offer free members?

350
00:22:13.975 --> 00:22:15.995
Sorry. What do you offer for free

351
00:22:16.534 --> 00:22:21.255
before your members sign up to your website? So I'm gonna launch this poll here.

352
00:22:21.255 --> 00:22:22.875
You should see it on your screen.

353
00:22:25.220 --> 00:22:28.360
If you can answer, there's about four or five options there,

354
00:22:28.820 --> 00:22:29.320
and

355
00:22:29.940 --> 00:22:31.560
it's it's interesting to know

356
00:22:32.020 --> 00:22:36.520
if you're even thinking about offering things for free before asking your members

357
00:22:37.035 --> 00:22:39.215
to pay and join your community.

358
00:22:39.995 --> 00:22:41.135
Alright. Alright.

359
00:22:41.675 --> 00:22:42.175
It

360
00:22:42.475 --> 00:22:49.055
it looks Let me make sure I'm sharing the screen correctly now. It looks as though 77%

361
00:22:49.195 --> 00:22:50.975
of of you guys out there,

362
00:22:51.600 --> 00:22:52.500
are not offering

363
00:22:53.040 --> 00:22:53.540
anything.

364
00:22:54.240 --> 00:22:59.540
5% said they're offering free tools and solutions. 7% said a free brochure or ebook.

365
00:23:00.080 --> 00:23:01.300
Another 7%

366
00:23:01.600 --> 00:23:02.100
said,

367
00:23:02.640 --> 00:23:04.660
free access to exclusive content.

368
00:23:05.275 --> 00:23:06.795
And 5% said,

369
00:23:07.115 --> 00:23:09.455
free webinar or or training.

370
00:23:10.395 --> 00:23:13.935
Pat, what why is it even important to do this?

371
00:23:14.475 --> 00:23:15.135
To have

372
00:23:15.915 --> 00:23:19.135
to give people free stuff before they sign up to your website?

373
00:23:19.309 --> 00:23:21.090
I know that we just went over it with you, but

374
00:23:21.390 --> 00:23:23.730
why is this And and the way I look necessary.

375
00:23:25.470 --> 00:23:27.650
The way I look at it is like this.

376
00:23:28.750 --> 00:23:34.125
You did all of the work to bring somebody to your website. So you you you spent all this time.

377
00:23:34.125 --> 00:23:37.985
It could be Facebook marketing. It'd be content. It could be SEO.

378
00:23:38.125 --> 00:23:43.265
It could've taken you years of effort to get a website visitor to to to come to your website.

379
00:23:43.804 --> 00:23:44.304
And

380
00:23:44.730 --> 00:23:47.710
if you don't have a way to capture their contact information,

381
00:23:48.650 --> 00:23:55.550
the chances are and the only the only thing you're betting on is that this person is gonna take out their credit card and they're gonna sign up

382
00:23:55.929 --> 00:23:57.975
for an account on my website.

383
00:23:57.975 --> 00:24:02.475
Even though they've never heard of it before, they're just gonna wanna purchase something right away.

384
00:24:02.535 --> 00:24:07.355
The likelihood of that happening, if you're a newer website and a brand that doesn't have a lot of recognition,

385
00:24:07.815 --> 00:24:10.555
is very small. So offering something

386
00:24:11.230 --> 00:24:16.769
in exchange for an email, nurturing, giving them an it's an easy sell. Here's an amazing tool.

387
00:24:16.990 --> 00:24:19.250
Here's an amazing service. It's free.

388
00:24:19.630 --> 00:24:23.250
Take it. Download it. It's a great way, like Jason said, to give credibility.

389
00:24:23.470 --> 00:24:26.370
You're viewed as an expert, and you're able to nurture

390
00:24:26.755 --> 00:24:28.455
that relationship moving forward.

391
00:24:28.995 --> 00:24:35.414
Now if you're not having having any problems or issues converting visitors into sign ups, then then you might not need anything.

392
00:24:35.475 --> 00:24:38.615
But what that does mean is that you have a unique

393
00:24:38.960 --> 00:24:39.940
value proposition

394
00:24:40.320 --> 00:24:42.260
to visitors that is so compelling

395
00:24:42.560 --> 00:24:46.820
that they want to join your site, whether it's for for free or for paid

396
00:24:47.440 --> 00:24:47.940
memberships.

397
00:24:48.800 --> 00:24:51.380
So if you're not offering something for free,

398
00:24:51.760 --> 00:24:53.860
you must have a darn good

399
00:24:54.855 --> 00:24:58.155
mission statement or purpose that you're selling people

400
00:24:58.455 --> 00:24:59.175
onto your site.

401
00:24:59.175 --> 00:25:05.675
And it's probably really simple and easy to understand, and I just I think I just answered a question on this this morning.

402
00:25:06.215 --> 00:25:09.275
On Facebook that was related to this, someone was asking,

403
00:25:10.300 --> 00:25:13.040
I keep trying to get people to sign up for my site, but

404
00:25:13.340 --> 00:25:21.440
they keep asking me well how many people do I already have on my site, and I provided some some ideas on how to, you know, answer to rebuttal that kind

405
00:25:21.900 --> 00:25:22.800
of question.

406
00:25:24.140 --> 00:25:25.200
But okay, so

407
00:25:26.595 --> 00:25:36.455
so I think it's clear that if you're not converting enough members, or you're not satisfied with the number of people you're converting to your site, having some sort of a lead magnet or free offer can definitely

408
00:25:36.995 --> 00:25:37.975
benefit you.

409
00:25:38.960 --> 00:25:41.840
And I and I think that's But of course Yeah. Go ahead. Yes.

410
00:25:41.840 --> 00:25:44.800
I was gonna say that's the perfect that's the perfect lead in.

411
00:25:44.800 --> 00:25:47.780
Once you have that tool, once you have something to offer,

412
00:25:48.160 --> 00:25:50.180
how do you leverage that

413
00:25:50.640 --> 00:25:56.934
asset and drive people to your site and start collecting those emails, which is exactly what you're what you're gonna talk about right here.

414
00:25:58.195 --> 00:26:01.975
Yeah. So, you know, you spent the time to set up your Brilliant Directories website.

415
00:26:02.274 --> 00:26:04.855
You loaded it with content. You loaded it with members.

416
00:26:06.115 --> 00:26:07.735
You've created landing pages.

417
00:26:08.710 --> 00:26:10.250
But now the question is

418
00:26:10.550 --> 00:26:16.730
how do you bring people to to your site? Well, one way is to wait for Google to

419
00:26:17.270 --> 00:26:19.210
show your site in their search results.

420
00:26:21.110 --> 00:26:24.410
That is that is a nice approach, but it can take a lot of time

421
00:26:25.235 --> 00:26:26.295
for for some websites.

422
00:26:27.315 --> 00:26:29.575
The other approach is to take a proactive stance

423
00:26:30.435 --> 00:26:34.755
and try to get your site out there, and there's lots of different ways to get your site out there.

424
00:26:34.755 --> 00:26:38.135
Obviously, you want to be on the networks where your potential

425
00:26:38.790 --> 00:26:40.490
users and members are.

426
00:26:41.270 --> 00:26:50.570
We wanted to use Facebook in this example and Facebook ads because they are highly effective, and it's probably the most common place that most people, not everybody, but most people

427
00:26:51.030 --> 00:26:51.770
will find

428
00:26:52.470 --> 00:26:52.970
qualified

429
00:26:54.394 --> 00:26:54.894
audiences

430
00:26:55.595 --> 00:26:57.774
that they can advertise to and bring

431
00:26:58.154 --> 00:26:59.135
to their website.

432
00:26:59.835 --> 00:27:04.575
So for this week's tip of the week, we want to show you how to set up your first

433
00:27:05.034 --> 00:27:10.780
Facebook ad because we talk a lot about capturing emails and doing all these things, and in some of

434
00:27:11.799 --> 00:27:18.120
the webinars we've gone into more detail, but now let's show you how to actually set up a Facebook ad after you've done all the other work.

435
00:27:18.120 --> 00:27:20.380
Landing pages, your site is set up, it's beautiful.

436
00:27:20.840 --> 00:27:24.940
Let's bring people let's take a proactive approach and bring people

437
00:27:25.995 --> 00:27:27.135
to your website.

438
00:27:28.875 --> 00:27:30.495
Pat, can you help

439
00:27:31.435 --> 00:27:35.695
explain some of these benefits of why Facebook ads specifically

440
00:27:36.315 --> 00:27:39.855
could be beneficial for for most of the people in the in the webinar today?

441
00:27:41.150 --> 00:27:41.650
Absolutely.

442
00:27:41.870 --> 00:27:47.169
One one of the things that I like most about Facebook marketing is that you're able to define an audience.

443
00:27:47.710 --> 00:27:50.289
When you're advertising, for example, on Google,

444
00:27:50.909 --> 00:27:52.690
you're gonna be paying per click.

445
00:27:53.125 --> 00:27:56.804
However, you have no way to know who's gonna be seeing your ad.

446
00:27:56.804 --> 00:27:59.865
So anybody that's doing a search on Google,

447
00:28:00.405 --> 00:28:05.065
and clicks on your ad is going you're gonna be charged for that particular banner.

448
00:28:05.125 --> 00:28:06.664
It tends to be more expensive

449
00:28:07.240 --> 00:28:11.260
as well. But but again, to me, it's the fact that you're not able to tell Google,

450
00:28:11.640 --> 00:28:22.665
I want only people that are living in this city that are of between this age bracket and this age, that are this gender, that have this level of education, that have kids or don't have kids.

451
00:28:23.125 --> 00:28:28.425
Really depending on your niche, you should be able to define a specific group where you'd be happy

452
00:28:28.885 --> 00:28:31.465
to pay for somebody in that audience

453
00:28:31.870 --> 00:28:36.370
to go to your website. Because you know if the right person comes to your website, your entire,

454
00:28:37.230 --> 00:28:40.770
your entire site is based on providing them with value.

455
00:28:40.909 --> 00:28:43.090
So you're attracting the right potential customer.

456
00:28:45.390 --> 00:28:46.429
Awesome. And,

457
00:28:47.775 --> 00:28:51.795
I think also the starting from the bottom, the analytics that you're building,

458
00:28:52.175 --> 00:28:56.995
you know the question that the the lady had asked in the Facebook group, she says I have nothing to show

459
00:28:57.535 --> 00:29:00.655
potential people who are going to be advertising on my site.

460
00:29:00.655 --> 00:29:08.480
So also having Facebook ads helps you build analytics on how much traffic is coming to your site based on how many people are clicking on the ads as well.

461
00:29:09.580 --> 00:29:10.140
That's correct.

462
00:29:10.140 --> 00:29:16.640
And and some of the things that that we like to do when you're posting a good article, or if a member posted a good article,

463
00:29:17.534 --> 00:29:26.274
posting that on the Facebook group on your page and boosting it will make a public will will show the public an increased amount of likes.

464
00:29:26.654 --> 00:29:29.075
Whereas so it's a great way for you to add that credibility.

465
00:29:29.215 --> 00:29:31.955
When we're trying to attract potential advertisers,

466
00:29:32.539 --> 00:29:39.840
We actually take screenshots of our top performing posts and show them how many comments, how many engagements, how many impressions, how many likes,

467
00:29:40.220 --> 00:29:42.480
how many shares do our posts have.

468
00:29:42.860 --> 00:29:47.120
So it's a great way to increase the value of your brand as well during a a sales presentation.

469
00:29:47.715 --> 00:29:48.215
That's

470
00:29:48.674 --> 00:29:51.075
right. So these are just some some of the benefits.

471
00:29:51.075 --> 00:29:57.255
You know, we came up with six that that off the top of our head that we thought would be, you know, high value benefits of Facebook ads.

472
00:29:58.275 --> 00:30:03.080
Let's talk about a little bit of what you'll you'll need to actually create a Facebook ad.

473
00:30:03.080 --> 00:30:09.580
And the first thing is you'll need a web page to to direct people to or to promote in the Facebook ad.

474
00:30:10.120 --> 00:30:12.460
And some ideas for web pages,

475
00:30:13.184 --> 00:30:15.424
Again a lot of this sounds similar, but it's it's,

476
00:30:15.825 --> 00:30:18.965
it's important to know the options that are available to you.

477
00:30:20.065 --> 00:30:24.565
A web page that you could lead someone to who may click on your Facebook ad

478
00:30:25.024 --> 00:30:27.365
could be a lead magnet such as an ebook,

479
00:30:28.270 --> 00:30:30.290
or some other type of offer,

480
00:30:30.830 --> 00:30:33.570
a free offer that you'll be presenting to people.

481
00:30:33.870 --> 00:30:38.850
You can also link people to a helpful blog article or resource page on your website.

482
00:30:39.390 --> 00:30:44.025
Just make sure that at the end of the article, or on the sidebar of the page,

483
00:30:45.205 --> 00:30:49.785
you have a method to collect an email address, perhaps to subscribe to your newsletter,

484
00:30:50.405 --> 00:30:51.865
or again some other

485
00:30:52.485 --> 00:30:53.785
lead magnet or ebook

486
00:30:54.725 --> 00:30:57.065
that would capture an email address.

487
00:30:57.870 --> 00:31:01.650
If you're going for the paid sign up, you could create an irresistible

488
00:31:02.030 --> 00:31:02.510
offer.

489
00:31:02.510 --> 00:31:14.385
If someone may already be familiar with your brand, and Facebook does have ways to know who's already following your page, you could target that audience with an irresistible offer to actually join your site.

490
00:31:14.445 --> 00:31:18.945
And we've talked about how to create an irresistible offer in previous webinars as well.

491
00:31:19.485 --> 00:31:20.385
You can also

492
00:31:20.845 --> 00:31:23.505
link to member profile pages. Maybe there's

493
00:31:24.100 --> 00:31:31.480
a high profile member, or someone who's well known in the industry that is a member of your site, and you can link directly to their profile page

494
00:31:32.179 --> 00:31:37.159
through a Facebook ad, and the member would probably appreciate that, and it helps your website

495
00:31:37.725 --> 00:31:38.385
look good.

496
00:31:38.445 --> 00:31:44.385
And the potential members who see that member probably want to have that kind of exposure as well, so that could

497
00:31:44.925 --> 00:31:47.265
encourage some sign ups that way.

498
00:31:47.725 --> 00:31:50.305
And then one of the most overlooked ones is

499
00:31:51.325 --> 00:31:53.220
number five here to link

500
00:31:53.700 --> 00:32:00.120
to, any other type of valuable post you might have on your site, which could be a coupon, or event, or or job listing.

501
00:32:05.059 --> 00:32:09.125
That's correct. And I find what you just you highlighted a little bit, but the profile

502
00:32:09.425 --> 00:32:11.845
pages and the job postings and the events.

503
00:32:12.225 --> 00:32:15.685
If I'm if I have never heard of a website and I am a painter

504
00:32:16.065 --> 00:32:24.649
and I and I'm just on my Facebook page and I see a boosted post of a painter in my town, so that the the audience would obviously be whatever town I'm in,

505
00:32:25.269 --> 00:32:28.250
I would, as a painter, say, what is this website?

506
00:32:28.710 --> 00:32:34.409
That will speak to me volumes more than anything else because I'm going to say, wow.

507
00:32:34.470 --> 00:32:37.929
There's a platform out there where I can promote my painting services.

508
00:32:38.385 --> 00:32:44.545
There's a good chance they'll click on that even though they're a competitor, and they'll start investigating investigating your website.

509
00:32:44.545 --> 00:32:47.925
So it's one of the best ways of educating the public

510
00:32:48.305 --> 00:32:50.965
on the type of content that they can promote on there.

511
00:32:51.670 --> 00:32:54.950
Yeah. I think one of I think you hit the nail on the head there.

512
00:32:54.950 --> 00:33:00.570
One of the best things you could do to attract potential members is to flaunt their competitors,

513
00:33:01.910 --> 00:33:02.810
on your website.

514
00:33:03.725 --> 00:33:06.865
And that would encourage me to want to join that website in a heartbeat.

515
00:33:07.245 --> 00:33:08.785
If I saw the competition

516
00:33:09.245 --> 00:33:12.205
listed there, because they're getting the exposure, and I'm not.

517
00:33:12.205 --> 00:33:16.705
So that's a great asset for for most websites to websites to leverage.

518
00:33:18.970 --> 00:33:22.350
Alright. We we wanted to keep this as simple as possible. So,

519
00:33:22.810 --> 00:33:27.630
number two is basically what you need for a Facebook ad, and mind you this is the last step.

520
00:33:28.010 --> 00:33:32.235
So there's only two steps. Find a page that you want to promote, and then

521
00:33:32.615 --> 00:33:37.595
make the Facebook ad. So to make the Facebook ad you just need four main things.

522
00:33:37.895 --> 00:33:40.155
One of them is the page you want to promote.

523
00:33:40.695 --> 00:33:45.515
Number two is, and it's provided by Facebook, the high quality image that's going to accompany

524
00:33:46.330 --> 00:33:47.550
the Facebook ad,

525
00:33:47.850 --> 00:33:53.630
and coming up with a clever title description, and also what the button is going to say that people click on.

526
00:33:53.850 --> 00:33:59.470
As long as you have a Visa, MasterCard, or American Express, Facebook will happily take your dollars

527
00:33:59.930 --> 00:34:00.430
and

528
00:34:01.095 --> 00:34:03.035
promote your ad to their network.

529
00:34:04.054 --> 00:34:07.995
So what we wanted to do is dive right into it and build

530
00:34:08.695 --> 00:34:09.835
a Facebook ad

531
00:34:10.534 --> 00:34:11.355
with you.

532
00:34:11.975 --> 00:34:12.475
So

533
00:34:13.030 --> 00:34:17.350
remember that this is a re there there will be a replay of this, so it will be online.

534
00:34:17.350 --> 00:34:19.930
But if you'd like to, you can definitely take some notes,

535
00:34:20.870 --> 00:34:24.410
as we build a Facebook ad to promote a page.

536
00:34:25.505 --> 00:34:29.285
And, Pat, I think we were going to use the interior design

537
00:34:30.385 --> 00:34:30.885
demo,

538
00:34:31.745 --> 00:34:32.545
but I think,

539
00:34:33.025 --> 00:34:33.345
Yes.

540
00:34:33.665 --> 00:34:39.525
I think I think I think it'll be just a little easier to comprehend if we use the the brilliant directories

541
00:34:41.000 --> 00:34:42.540
ebook for the software here.

542
00:34:43.000 --> 00:34:43.500
So,

543
00:34:44.760 --> 00:34:46.300
what we want to do is

544
00:34:47.400 --> 00:34:51.260
log in to Facebook. So I'm logged into my Facebook account here,

545
00:34:51.880 --> 00:34:52.380
and

546
00:34:53.694 --> 00:34:54.514
what you can do

547
00:34:55.375 --> 00:35:00.115
let's click on this arrow over here. Their interface might change over time, but the concept

548
00:35:00.974 --> 00:35:02.355
might be similar.

549
00:35:02.974 --> 00:35:06.275
What you can do is probably click on manage ads first,

550
00:35:07.700 --> 00:35:09.240
rather than create an ad.

551
00:35:09.700 --> 00:35:13.079
And you can make sure you have a credit card on file and whatnot.

552
00:35:13.380 --> 00:35:15.480
And I'll go ahead and click on my name here.

553
00:35:18.740 --> 00:35:21.555
And hopefully it goes a little slower and there's not too much

554
00:35:22.115 --> 00:35:23.255
lag from Facebook.

555
00:35:24.595 --> 00:35:26.775
Loading a lot of stuff here. Okay.

556
00:35:27.474 --> 00:35:32.035
So what we wanna do now that we're in the Facebook ads manager, we have some ads here.

557
00:35:32.035 --> 00:35:35.015
I'm gonna go ahead and click on create a new campaign.

558
00:35:43.030 --> 00:35:47.530
And there's more options here. I think what we wanna do is create a complete campaign. Right, Pat?

559
00:35:48.675 --> 00:35:49.175
Yep.

560
00:35:51.155 --> 00:35:51.655
K.

561
00:35:56.355 --> 00:36:01.095
Okay. It looks like I was in the middle of creating an ad. I'm just gonna click start over,

562
00:36:04.070 --> 00:36:09.830
and let's see here. They've actually changed the interface a little bit which is not that important.

563
00:36:09.830 --> 00:36:11.210
So what we want to do is

564
00:36:11.670 --> 00:36:14.730
create an objective, select an objective for

565
00:36:15.110 --> 00:36:15.770
the campaign.

566
00:36:17.345 --> 00:36:18.964
And what we want are,

567
00:36:20.464 --> 00:36:25.744
let's say Traffic. Traffic? Let's absolutely. Absolutely. For this particular campaign. Traffic.

568
00:36:25.744 --> 00:36:26.244
Okay.

569
00:36:26.865 --> 00:36:29.605
So campaign name I'm gonna call it ebook,

570
00:36:30.380 --> 00:36:31.280
and we'll hit

571
00:36:33.580 --> 00:36:34.080
continue.

572
00:36:37.500 --> 00:36:43.920
Okay. Great. Now we can create, an ad set. Now what's the difference between an ad set and an ad,

573
00:36:44.300 --> 00:36:44.800
Pat?

574
00:36:45.515 --> 00:36:48.575
The main I think the main difference is you can choose different audiences

575
00:36:49.115 --> 00:36:50.335
in an ad set.

576
00:36:51.515 --> 00:36:55.275
That's correct. So you can and also it gives you a a little bit of a metrics.

577
00:36:55.275 --> 00:37:02.130
So an an ad set could be, for example, you're promoting products, and these are three different products that you're promoting.

578
00:37:02.670 --> 00:37:07.650
So you can have a a budget for that, see which ones are are performing better out of the ad set itself.

579
00:37:07.790 --> 00:37:12.590
Okay. So you need to be promoting something similar. Okay. I'm gonna give this ad set a nickname.

580
00:37:12.590 --> 00:37:15.145
Call it males over 50 years old.

581
00:37:16.484 --> 00:37:16.984
And

582
00:37:17.445 --> 00:37:19.365
we want traffic to our website.

583
00:37:19.365 --> 00:37:23.365
You can obviously send traffic to different places like an app, or your messenger.

584
00:37:23.365 --> 00:37:24.744
We're gonna select website.

585
00:37:27.950 --> 00:37:33.089
And here's where we can create our audiences. The audience are the people that you want to

586
00:37:34.270 --> 00:37:34.770
target,

587
00:37:35.150 --> 00:37:37.010
which is a lot different than

588
00:37:37.950 --> 00:37:41.170
Google Ads. Google Ads does let you choose a location,

589
00:37:41.789 --> 00:37:42.849
and in some

590
00:37:43.525 --> 00:37:44.025
capacity

591
00:37:44.325 --> 00:37:44.825
demographics

592
00:37:45.125 --> 00:37:49.385
such as male and female, if people have entered that into their Google plus account.

593
00:37:49.685 --> 00:37:51.225
But most people don't

594
00:37:51.685 --> 00:37:56.665
manage their Google plus account these days, but they do manage their Facebook account. So

595
00:37:57.670 --> 00:38:01.770
I I think Facebook does this a little bit better with their targeting. So I'm gonna create

596
00:38:02.870 --> 00:38:04.570
a new audience here, and

597
00:38:05.590 --> 00:38:08.250
what I can do is start with locations.

598
00:38:09.270 --> 00:38:10.650
So I'm gonna type in

599
00:38:10.950 --> 00:38:11.770
Los Angeles,

600
00:38:16.625 --> 00:38:17.125
and

601
00:38:18.145 --> 00:38:21.285
let's see here, being a little finicky, let's type that again.

602
00:38:22.545 --> 00:38:23.845
Los Angeles, California.

603
00:38:25.910 --> 00:38:28.250
And the age group I'm gonna choose

604
00:38:28.550 --> 00:38:29.370
55

605
00:38:29.510 --> 00:38:30.170
or 50.

606
00:38:32.390 --> 00:38:35.610
And we'll just the maximum is 65 so that's fine.

607
00:38:36.150 --> 00:38:37.210
And I can select

608
00:38:38.175 --> 00:38:38.675
men.

609
00:38:39.295 --> 00:38:41.635
I can even choose the language they

610
00:38:42.015 --> 00:38:42.835
speak. So,

611
00:38:44.255 --> 00:38:45.955
you know, you're you're really targeting

612
00:38:46.575 --> 00:38:48.115
people who speak your language.

613
00:38:52.580 --> 00:38:55.880
And I'll do all the that's fine. UK. Alright.

614
00:38:56.180 --> 00:38:56.680
So,

615
00:38:57.380 --> 00:39:00.840
further you can target people that have certain interests.

616
00:39:01.700 --> 00:39:04.040
So you can target people who like technology.

617
00:39:06.865 --> 00:39:07.365
Entrepreneurs.

618
00:39:08.545 --> 00:39:09.045
Correct.

619
00:39:09.345 --> 00:39:09.845
Now

620
00:39:10.464 --> 00:39:15.105
what you what you want to do here is you don't want to get too broad and you don't want to be too specific.

621
00:39:15.105 --> 00:39:19.210
If you're too specific it's not going to be a large enough market to target almost,

622
00:39:19.750 --> 00:39:25.609
but you don't want to go too broad. Technology is a very broad field. So maybe we want to target,

623
00:39:26.470 --> 00:39:26.970
entrepreneurs

624
00:39:27.270 --> 00:39:27.770
exactly.

625
00:39:28.950 --> 00:39:29.450
Entrepreneurship

626
00:39:30.035 --> 00:39:30.855
as an interest.

627
00:39:31.155 --> 00:39:31.655
Whoops.

628
00:39:33.315 --> 00:39:34.695
Acting finicky here.

629
00:39:35.555 --> 00:39:36.035
It's okay.

630
00:39:36.035 --> 00:39:41.255
And then just while while you're doing that, and for those that want a little bit more advanced marketing tips,

631
00:39:41.715 --> 00:39:44.055
little little, inside story here.

632
00:39:44.150 --> 00:39:48.730
We do sell, on one one of the businesses I help run is an online TEFL course.

633
00:39:48.790 --> 00:39:54.490
And what we did was we actually ran the same ad set for every United States state.

634
00:39:54.870 --> 00:39:59.625
So that we were running we were running over 50 campaigns at the same time with the equal budget.

635
00:39:59.765 --> 00:40:01.605
We put $25

636
00:40:01.605 --> 00:40:03.365
in each, and we ran it for a month.

637
00:40:03.365 --> 00:40:12.030
And what we did is we we got analytics from that, and we identified which ones performed best, where our highest value was, and now we strictly market to five states.

638
00:40:12.190 --> 00:40:15.090
There's only five states we'll spend marketing dollars on.

639
00:40:15.150 --> 00:40:22.930
The value of learning that marketing lesson using these types of tools is incredible because now we're not advertising all throughout The United States.

640
00:40:22.990 --> 00:40:26.450
We're strictly advertisers in the places that give us the best opportunity

641
00:40:26.975 --> 00:40:29.875
to convert. So anybody on this webinar right now,

642
00:40:30.335 --> 00:40:36.275
I can assure you your marketing dollars will be better spent in certain regions or certain countries and certain demographics.

643
00:40:36.415 --> 00:40:38.435
You wanna keep working at your audiences

644
00:40:38.895 --> 00:40:42.350
and do similar ads so that you can compare those numbers.

645
00:40:42.350 --> 00:40:45.970
It's really, it's really exciting stuff when you when you do a deep dive.

646
00:40:46.750 --> 00:40:52.670
And and the best part about this is you can do that kind of testing for pennies on the dollar.

647
00:40:52.670 --> 00:40:53.890
You don't have to set

648
00:40:54.225 --> 00:40:55.365
huge bank breaking

649
00:40:55.665 --> 00:40:56.165
budgets.

650
00:40:56.705 --> 00:41:00.245
You can set a small budget of 3 or $5 per day,

651
00:41:00.945 --> 00:41:04.165
you know, whatever whatever the minimum is that that Facebook has defined,

652
00:41:04.465 --> 00:41:09.285
and and just wait a month and and see what happens. So the price of a cup of coffee

653
00:41:09.690 --> 00:41:11.630
from Starbucks in the large size,

654
00:41:12.010 --> 00:41:13.390
about $5 a day,

655
00:41:14.010 --> 00:41:18.750
you can actually test the campaign and then make informed decisions about how to move forward,

656
00:41:19.130 --> 00:41:21.790
and actually get results with your marketing efforts.

657
00:41:22.545 --> 00:41:25.765
So I saved the changes for the ad set. Now I'm creating

658
00:41:26.385 --> 00:41:30.325
one specific ad that will accompany this. I'm just gonna call this ebook ad.

659
00:41:31.585 --> 00:41:35.525
It's asking me to connect it to a page I manage, so that's Brilliant Directories.

660
00:41:36.785 --> 00:41:37.285
And

661
00:41:38.980 --> 00:41:41.400
let's see here. You can choose different formats.

662
00:41:41.460 --> 00:41:44.760
I'm just going to go with their recommended one, a single image.

663
00:41:46.500 --> 00:41:49.000
And here's the section where I choose

664
00:41:49.300 --> 00:41:50.040
the image,

665
00:41:50.735 --> 00:41:52.435
and they have free stock images.

666
00:41:53.535 --> 00:41:55.555
So this is related to,

667
00:41:58.175 --> 00:41:58.915
you know,

668
00:41:59.215 --> 00:42:00.275
website design,

669
00:42:00.735 --> 00:42:03.875
but you can choose any of their stock images. Let me let me do something.

670
00:42:04.100 --> 00:42:07.320
Let's look for something that's totally unrelated. So let's look for plumber.

671
00:42:07.700 --> 00:42:11.880
So here you can see stock images they offer for for plumber. So really whatever,

672
00:42:13.300 --> 00:42:19.345
the the industry your website is targeting, there there's an appropriate image that you can select here.

673
00:42:20.285 --> 00:42:21.505
Let's just look for

674
00:42:22.925 --> 00:42:27.265
another one. Mom holding baby, just to get super random here.

675
00:42:30.210 --> 00:42:33.990
So Facebook has done the hard work of finding images to accompany,

676
00:42:34.849 --> 00:42:36.070
you know, your ad.

677
00:42:36.770 --> 00:42:38.869
So you can just choose the one you want.

678
00:42:40.530 --> 00:42:41.030
So

679
00:42:41.570 --> 00:42:44.230
let's just click for Wall Street since this is

680
00:42:46.025 --> 00:42:47.805
created to to generating revenue.

681
00:42:49.065 --> 00:42:50.185
Okay. We'll just choose,

682
00:42:50.905 --> 00:42:51.965
this image here.

683
00:42:52.665 --> 00:42:53.965
It's being a little finicky.

684
00:42:54.505 --> 00:42:56.525
There we go. Let me confirm that.

685
00:42:58.025 --> 00:43:02.640
And and something else that I love that Facebook does is you can actually add multiple images.

686
00:43:02.640 --> 00:43:10.099
What Facebook will do is it will run all of the if you just click on the plus button next to that image, you can add additional images.

687
00:43:10.160 --> 00:43:17.085
Facebook will randomly show them all and it will decide based on what's converting best which image to to stick with.

688
00:43:17.085 --> 00:43:21.245
So you don't you get even more data and you can find out, I wanna compare. Was it a stock image?

689
00:43:21.245 --> 00:43:25.345
Was it somebody on the laptop? Was it the image of money?

690
00:43:25.885 --> 00:43:27.185
Which type of image,

691
00:43:27.819 --> 00:43:33.420
do do our customers respond to better? So it's it's amazing tools at your disposal at no extra cost.

692
00:43:33.420 --> 00:43:33.660
Yep.

693
00:43:33.660 --> 00:43:40.400
So, yeah, when you're creating an ad, choose about four or five images, and then it will tell you which image is kinda getting the most engagement.

694
00:43:40.655 --> 00:43:41.714
So yeah, that's definitely

695
00:43:42.255 --> 00:43:43.234
worthwhile mentioning.

696
00:43:44.415 --> 00:43:46.275
Okay. As we scroll down a bit,

697
00:43:46.734 --> 00:43:51.635
what's in red here is the website URL. And what's what's the URL we're gonna share, Pat?

698
00:43:53.640 --> 00:43:54.940
The ebook, yes.

699
00:43:55.240 --> 00:43:58.940
The Let's do it. The link to the page you want people to go to.

700
00:43:59.559 --> 00:44:00.619
And then we have

701
00:44:01.240 --> 00:44:02.460
some options here,

702
00:44:03.880 --> 00:44:04.780
like a headline.

703
00:44:06.635 --> 00:44:08.075
And it shows you a preview here.

704
00:44:08.075 --> 00:44:12.015
So this headline is actually showing down here under the image if you can see,

705
00:44:13.994 --> 00:44:14.494
and

706
00:44:14.795 --> 00:44:16.494
what we can do is

707
00:44:19.080 --> 00:44:19.820
one of the

708
00:44:20.200 --> 00:44:21.180
best ways

709
00:44:24.920 --> 00:44:25.740
to build

710
00:44:27.480 --> 00:44:28.760
I guess there's a limit.

711
00:44:28.760 --> 00:44:35.695
And sometimes you wanna what strategy is don't finish the sentence, just put a dot dot dot, and it might encourage people to wanna,

712
00:44:36.955 --> 00:44:40.175
their curiosity to click on what what you're talking about.

713
00:44:40.715 --> 00:44:47.190
That works in some cases. And I think, here's the title text here at the top. I passed I passed it.

714
00:44:50.550 --> 00:44:51.210
You know,

715
00:44:57.349 --> 00:44:59.770
looking to find more ways. Whatever you come up with,

716
00:45:00.630 --> 00:45:02.170
you know, it could be

717
00:45:02.705 --> 00:45:03.605
the text here.

718
00:45:03.905 --> 00:45:07.105
We've created the subtitle, and now here's the button where it says learn more.

719
00:45:07.105 --> 00:45:11.445
So depending on what your call to action is, Facebook has predefined options

720
00:45:11.745 --> 00:45:16.965
for what what to click on. So it could be donate, contact, download, get offer,

721
00:45:18.030 --> 00:45:22.370
apply now, or learn more. So in this case, we could do get offer.

722
00:45:28.510 --> 00:45:31.410
And that's it. We're we're done. Right, Pat?

723
00:45:31.914 --> 00:45:35.454
Yes. Yes, sir. Looks great. So we would just hit confirm.

724
00:45:36.875 --> 00:45:40.894
And if there's a valid credit card on file, again Facebook is more than happy,

725
00:45:41.194 --> 00:45:42.255
to take your money.

726
00:45:42.954 --> 00:45:48.109
But you're gonna get valuable data, and you're gonna be driving traffic to your site for pennies on the dollar.

727
00:45:48.970 --> 00:45:51.309
So this is in draft mode, it's just going to be

728
00:45:52.569 --> 00:45:55.470
checks by Facebook. But we're done. We've selected an audience.

729
00:45:55.930 --> 00:45:56.430
We've

730
00:45:56.970 --> 00:46:01.309
selected a page we want to promote. Hopefully that's a page that's going to convert and get

731
00:46:03.315 --> 00:46:04.695
get capture emails.

732
00:46:05.155 --> 00:46:06.135
And then you can,

733
00:46:06.755 --> 00:46:17.015
you can market to those emails later in email marketing which is really the most effective is once you have an email list and sending them quality emails that again familiarize them with your brand,

734
00:46:17.340 --> 00:46:27.200
throw a few jabs at them with some good content, and once once you got them you can throw the right hook and send them a really irresistible offer to sign up to your site.

735
00:46:30.935 --> 00:46:36.615
Let's let's do this. Let's actually take some questions about Facebook ads here.

736
00:46:36.615 --> 00:46:42.955
If you guys have some questions about the Facebook ad process that we just went through, we'll just take a couple questions.

737
00:46:44.010 --> 00:46:48.350
Nobody has questions. Fantastic. That means we did an awesome job explaining that.

738
00:46:49.210 --> 00:46:59.885
But, yeah, this is probably one of the best things you could do to start drawing traffic to your website and actually have data that you can show people that, hey, your website matters, and it's doing something important.

739
00:47:01.145 --> 00:47:01.645
Right.

740
00:47:02.985 --> 00:47:06.045
And that brings us to our contest of the week,

741
00:47:06.745 --> 00:47:07.965
which is to

742
00:47:08.265 --> 00:47:12.365
share our most recent Facebook post. You can go to

743
00:47:12.900 --> 00:47:15.799
facebook.com/brilliantdirectories.

744
00:47:16.660 --> 00:47:18.839
We have a pinned post at the top.

745
00:47:19.460 --> 00:47:21.480
It should look something like this here,

746
00:47:21.940 --> 00:47:23.079
and if you

747
00:47:23.380 --> 00:47:26.119
share this post you can just click the share button.

748
00:47:29.595 --> 00:47:32.575
That's all you need to do. You can say something nice if you like.

749
00:47:33.035 --> 00:47:39.035
If you share that post in the next webinar, we will select a random winner to win $200

750
00:47:39.035 --> 00:47:41.220
in BD credits that you can use

751
00:47:41.619 --> 00:47:45.160
for additional websites, add ons, training calls, and more.

752
00:47:45.619 --> 00:47:49.640
So you can go to facebook.com/brilliantdirectories.

753
00:47:50.260 --> 00:47:51.960
Look for our most recent post.

754
00:47:53.140 --> 00:47:59.805
It says check out this helpful Facebook group, and it links to our actually our Facebook group for Brilliant Directories.

755
00:48:00.585 --> 00:48:03.565
And you'll automatically be entered into the contest,

756
00:48:03.865 --> 00:48:05.244
and we'll reveal the winner

757
00:48:05.545 --> 00:48:07.005
in the next webinar.

758
00:48:09.224 --> 00:48:09.724
Alright,

759
00:48:10.105 --> 00:48:10.605
and

760
00:48:11.760 --> 00:48:15.460
we do have a showcase winner. If you guys know in previous webinars,

761
00:48:15.920 --> 00:48:21.300
we have showcased certain websites and helped review them to provide some helpful and constructive

762
00:48:22.160 --> 00:48:22.660
feedback.

763
00:48:23.280 --> 00:48:25.060
In this webinar we're gonna feature

764
00:48:26.345 --> 00:48:27.005
Greg Campisi's

765
00:48:27.865 --> 00:48:28.365
site.

766
00:48:29.145 --> 00:48:30.525
And Greg, I'm gonna unmute

767
00:48:31.065 --> 00:48:33.724
your microphone here, get you logged in

768
00:48:34.184 --> 00:48:35.885
to the chat with us.

769
00:48:37.704 --> 00:48:39.244
Alright. You there with us, Greg?

770
00:48:40.025 --> 00:48:41.005
Yeah. Hey, guys.

771
00:48:41.490 --> 00:48:45.830
Hey, Greg. Yeah. Thanks for submitting your site to be showcased. We really appreciate that.

772
00:48:46.370 --> 00:48:48.850
And you've been with BD for for a couple years now.

773
00:48:48.850 --> 00:48:51.910
Tell us a little bit about your website in just a couple sentences.

774
00:48:53.795 --> 00:48:55.975
Yeah. So, I run a non profit,

775
00:48:56.835 --> 00:48:59.315
spiritual, holistic, all that kind of fun stuff.

776
00:48:59.315 --> 00:49:04.295
And we wanted to create a website that was an event calendar and a directory

777
00:49:04.915 --> 00:49:08.390
for, you know, people, places, things, holistic, natural,

778
00:49:08.770 --> 00:49:10.710
spiritual, all that kind of fun stuff.

779
00:49:11.490 --> 00:49:13.430
Okay. So, and and actually,

780
00:49:13.730 --> 00:49:19.325
we started with WordPress and run into a bunch of snags and I found for directories

781
00:49:20.265 --> 00:49:22.425
searching around, and it's it's just amazing.

782
00:49:22.425 --> 00:49:25.244
Your guys' software just was perfect in every way for us.

783
00:49:26.345 --> 00:49:28.845
Great. Great to hear that. Great to hear that. And,

784
00:49:29.224 --> 00:49:30.365
you know, in the showcase,

785
00:49:31.400 --> 00:49:33.020
the site segment here,

786
00:49:33.320 --> 00:49:40.620
you know, our goal here is to kind of provide you with some assistance to kind of help you in an area that you that you hope to be doing better in.

787
00:49:41.400 --> 00:49:49.065
You know, how is there a specific area of your site that you think is is lacking, whether it's the level of of member engagement,

788
00:49:49.845 --> 00:49:52.505
or visitor engagement, or traffic to your site?

789
00:49:56.325 --> 00:50:01.050
Yeah. I I guess I guess for me what I really need to do a little bit more with is

790
00:50:01.690 --> 00:50:04.350
calls to action to get people to join the site.

791
00:50:05.290 --> 00:50:08.830
And and for me, it's it's a little bit of a of a tug of war because

792
00:50:09.690 --> 00:50:10.190
for

793
00:50:10.730 --> 00:50:11.550
us marketing

794
00:50:12.090 --> 00:50:17.414
to the general community, you know, our well, for me, my biggest thing is is the event calendar.

795
00:50:17.714 --> 00:50:18.214
Because

796
00:50:18.755 --> 00:50:24.515
I I wanted to create something that helps people find events that are, like, nourishing for their soul.

797
00:50:24.515 --> 00:50:27.335
You know, meditations and and workshops and things like that.

798
00:50:27.474 --> 00:50:38.140
And you know, from a marketing perspective too, the fact that we have ongoing events, it it's a reason for people to constantly could be coming back to the website to see what events are going on in the area.

799
00:50:38.140 --> 00:50:41.385
So so it's a great way to keep people coming back to the site.

800
00:50:42.105 --> 00:50:43.945
We've also been doing really good with our blog.

801
00:50:43.945 --> 00:50:47.865
We've you know, thrown our blog out there on Facebook to also drive traffic to the site.

802
00:50:47.865 --> 00:50:49.645
But where I'm falling short is,

803
00:50:50.745 --> 00:50:56.205
when some people when people get to the site, you know, I need to let them know that this is also a directory that they can sign up for,

804
00:50:56.820 --> 00:50:59.560
and try to start generating more revenue using the site.

805
00:51:00.740 --> 00:51:01.720
Gotcha. Understood.

806
00:51:02.580 --> 00:51:05.080
And our is the cost Just so you know, too.

807
00:51:05.540 --> 00:51:05.860
Sorry.

808
00:51:05.860 --> 00:51:13.345
Just so you know too, we offer, a free level membership, and then a middle tier paid and then, you know, the high level VIP paid.

809
00:51:13.345 --> 00:51:14.565
So those are our three levels.

810
00:51:15.665 --> 00:51:16.165
Okay.

811
00:51:16.625 --> 00:51:23.125
And are the events and the blog posts contributed by the members or are you exclusively posting those?

812
00:51:24.869 --> 00:51:29.130
The events are by the members. Right now the blog is just by us.

813
00:51:30.390 --> 00:51:30.890
Okay.

814
00:51:32.150 --> 00:51:36.789
That's fine. That's usually how Normally the website owner is is managing the blog.

815
00:51:36.789 --> 00:51:39.769
That's, as as Pat says, your your holy place to,

816
00:51:40.335 --> 00:51:44.115
you know, post information about your site and whatever you'd like to share.

817
00:51:44.575 --> 00:51:47.315
So member sign ups, you'd like to convert more visitors

818
00:51:47.855 --> 00:51:51.635
into paying, or free or paid members just to start with. Right?

819
00:51:53.350 --> 00:51:53.910
Yeah. Yeah.

820
00:51:53.910 --> 00:51:59.450
I mean obviously paid would be nicer, but I mean, you know, at this point even just getting them to sign up for free, you know, is the first step.

821
00:51:59.510 --> 00:52:00.010
Okay.

822
00:52:00.790 --> 00:52:04.650
Yeah. Pat and I took took a look at your site just just before the webinar. So

823
00:52:05.795 --> 00:52:08.935
for the end user you want it as a place to search for events,

824
00:52:09.795 --> 00:52:13.335
and then the the events are provided by the the users ultimately.

825
00:52:14.675 --> 00:52:17.655
Yes. Okay. And I have one final question for you.

826
00:52:18.195 --> 00:52:20.215
Who are the two types of members?

827
00:52:20.310 --> 00:52:25.690
Who is the type of member that's searching for events, and who is the type of member that's posting an event?

828
00:52:27.830 --> 00:52:30.010
What type of person is searching for an event?

829
00:52:31.990 --> 00:52:36.484
So the type of people searching for events are people in the you know, holistic

830
00:52:36.944 --> 00:52:44.805
world or or on, you know, a little bit of a spiritual path or just looking for some kind of, like, self help, self improvement kind of a thing?

831
00:52:45.265 --> 00:52:46.325
So they're seeking

832
00:52:47.105 --> 00:52:49.904
seeking They're they're I you know, if we really don't wanna get

833
00:52:52.090 --> 00:52:55.290
yeah. Yes. Seekers. Yes. Seekers. And the ones posting

834
00:52:55.770 --> 00:52:56.730
Yeah. I mean

835
00:52:58.490 --> 00:53:00.670
They they have the People posting

836
00:53:03.050 --> 00:53:05.050
sorry. Go ahead. Go ahead. I think we're having a little

837
00:53:05.945 --> 00:53:06.445
the

838
00:53:07.065 --> 00:53:08.845
the mic go ahead. Go

839
00:53:10.585 --> 00:53:13.725
ahead. Yeah. Yeah. You're just spinning in and out a little bit on my on my end.

840
00:53:14.585 --> 00:53:15.885
People posting events

841
00:53:16.185 --> 00:53:18.045
are mainly people that have

842
00:53:18.849 --> 00:53:22.609
holistic centers and are doing ongoing events, you know, at their center.

843
00:53:22.609 --> 00:53:26.710
That's that's one of the biggest types of people. Or just people that are,

844
00:53:27.730 --> 00:53:31.515
putting on events, like, as part of their their job, event planners.

845
00:53:32.875 --> 00:53:33.375
Okay.

846
00:53:33.835 --> 00:53:34.575
Got it.

847
00:53:36.394 --> 00:53:36.555
Yeah.

848
00:53:36.555 --> 00:53:43.295
So so that's kinda what we I just wanted to make sure that's kinda what we extracted just by kinda looking at the site.

849
00:53:43.960 --> 00:53:49.340
Pat, I'll I'll pass it over to you because you had some really good suggestions here on how to kinda guide the user experience.

850
00:53:50.440 --> 00:53:51.660
Alright. Thank you, Jason.

851
00:53:52.040 --> 00:53:56.620
Yes. So so very good site. I I do like the concept. It's a passionate base.

852
00:53:57.755 --> 00:54:01.855
The for me, what we're looking at right here, the top fold of the website,

853
00:54:02.475 --> 00:54:05.215
it's pretty it's a you did a pretty good job here.

854
00:54:05.515 --> 00:54:07.215
It's pretty clear what the website's

855
00:54:07.515 --> 00:54:08.015
about.

856
00:54:08.635 --> 00:54:12.815
Where I got a little bit confused is when I went to the to the sign up page,

857
00:54:13.569 --> 00:54:15.809
because on the homepage, you're clearly,

858
00:54:16.130 --> 00:54:17.270
promoting the events.

859
00:54:17.730 --> 00:54:18.470
The search

860
00:54:18.930 --> 00:54:20.790
on the homepage is for events.

861
00:54:21.170 --> 00:54:22.630
So I get that events

862
00:54:22.930 --> 00:54:26.069
is really the main focus of this particular website.

863
00:54:26.369 --> 00:54:32.155
Yes. There's a directory element to it, but that's not at the forefront of this particular website.

864
00:54:32.935 --> 00:54:35.115
When you're talking about call to actions,

865
00:54:36.055 --> 00:54:40.475
it sounds like, like Jason just said, the people that are going to be signing up on your website,

866
00:54:40.855 --> 00:54:43.195
they're people that are gonna be posting events,

867
00:54:43.750 --> 00:54:46.890
and that's the primary content. So I think if you simplified

868
00:54:47.430 --> 00:54:48.650
the sign up process,

869
00:54:49.350 --> 00:54:50.170
for example,

870
00:54:50.470 --> 00:54:54.650
instead of get listed today, what if it said post your event?

871
00:54:55.510 --> 00:55:00.285
That is a lot more educational to some to somebody that's new to the website

872
00:55:00.585 --> 00:55:04.765
so they can understand, oh, okay. I can post my event here.

873
00:55:04.905 --> 00:55:07.725
It's not as intimidating as it get listed today.

874
00:55:08.425 --> 00:55:15.380
Another option that you might have if you're looking to increase conversions and and my question to you is how often,

875
00:55:16.080 --> 00:55:21.220
of the people that sign up, how often do people sign up straight away for the paid listing,

876
00:55:22.080 --> 00:55:25.060
without having to speak to you or or being nurtured?

877
00:55:27.165 --> 00:55:30.385
Not many. Most of the clients are the free ones.

878
00:55:30.765 --> 00:55:34.445
Okay. So so if that's the case, and that's that's where you're collecting data. Right?

879
00:55:34.445 --> 00:55:35.265
So you're learning

880
00:55:35.645 --> 00:55:36.465
most people

881
00:55:36.765 --> 00:55:42.600
are just signing up for the free level regardless. So if you're not converting on this page,

882
00:55:43.220 --> 00:55:45.300
there there's a couple options that you can have.

883
00:55:45.300 --> 00:55:50.200
One, you can just make it so that if I click on post my event,

884
00:55:50.580 --> 00:55:55.455
that it just takes me to the sign up form so you can collect as many emails as possible.

885
00:55:55.915 --> 00:55:58.655
If I just had to put in my email and my password

886
00:55:59.275 --> 00:56:02.335
when I clicked add my event or share my event

887
00:56:02.715 --> 00:56:07.055
and this is what I saw, I can assure you the conversion rates would increase substantially.

888
00:56:08.109 --> 00:56:09.650
Of course, it'd be on you to

889
00:56:09.950 --> 00:56:10.930
nurture them and

890
00:56:11.390 --> 00:56:16.050
upgrade them to paid listings. But at least you get more emails right out of the gates.

891
00:56:16.670 --> 00:56:18.369
If your goal was to improve

892
00:56:19.485 --> 00:56:21.905
the pricing page itself and increase conversions,

893
00:56:22.205 --> 00:56:27.165
I think Jason and I both agreed here that you need to strip a lot of these features.

894
00:56:27.165 --> 00:56:33.265
I think you should really force yourself to think what are the seven top features that are I'm really offering members

895
00:56:33.690 --> 00:56:35.630
and highlight those seven features.

896
00:56:36.170 --> 00:56:38.910
So when I see things like I believe there was coupons.

897
00:56:40.010 --> 00:56:46.245
I believe there were, I know at the bottom there's audio gallery and video gallery and products gallery,

898
00:56:47.205 --> 00:56:48.405
a Google map.

899
00:56:48.405 --> 00:56:53.065
It's a lot of information for me to take in and I thought this was a website about events.

900
00:56:53.285 --> 00:56:57.685
And and I myself got a little bit confused and I said, well, let me go back to his home page.

901
00:56:57.685 --> 00:57:02.050
Maybe I didn't connect all the dots. Maybe it's it's not an event directory after all.

902
00:57:02.450 --> 00:57:03.510
So I would recommend

903
00:57:04.290 --> 00:57:08.310
going that route if what you're looking for is to get more conversions for for the paid tiers.

904
00:57:09.810 --> 00:57:13.635
Okay. Yeah. Let me let me ask you this because when I when I started this,

905
00:57:14.095 --> 00:57:16.674
and and probably for the first year, that homepage

906
00:57:16.974 --> 00:57:21.694
was about driving people to sign up for the directory. And that's why I have my my,

907
00:57:22.494 --> 00:57:26.115
you know, paid tiers listed this way with these types of

908
00:57:26.494 --> 00:57:27.234
add ons

909
00:57:27.609 --> 00:57:31.869
for the listing. But then I realized at some point that what's gonna

910
00:57:32.250 --> 00:57:37.550
for for the general public, what's gonna keep them coming back to the site is the events.

911
00:57:38.089 --> 00:57:41.790
And and that's why I switched the homepage to push the events.

912
00:57:42.375 --> 00:57:45.275
So, you know, I mean, again, it's like this little bit of a tug of war

913
00:57:45.655 --> 00:57:47.035
where, you know,

914
00:57:47.495 --> 00:57:48.295
where do we fall?

915
00:57:48.295 --> 00:57:54.315
Because because I really do want the directory to also be almost as important as the events for people.

916
00:57:54.695 --> 00:58:00.630
But it's, you know, it's hard to advertise both at the same time without confusing people too much.

917
00:58:02.690 --> 00:58:03.190
Gotcha.

918
00:58:04.610 --> 00:58:10.150
Let me show you one thing. Again, the the classifieds theme is just it's just a demo site.

919
00:58:10.965 --> 00:58:12.745
But on the sign up page,

920
00:58:14.965 --> 00:58:16.425
on a classified site,

921
00:58:18.085 --> 00:58:21.385
what can you really what can you really do besides post classifieds?

922
00:58:22.165 --> 00:58:29.870
So the the two the two plans we created on the demo was a basic user, and they could publish only one classified ad.

923
00:58:30.650 --> 00:58:34.670
And the power seller we're calling them, so you know you can obviously change that,

924
00:58:35.130 --> 00:58:37.550
they get a bit more. They get a searchable profile.

925
00:58:38.325 --> 00:58:40.984
Their phone number is visible, and they can publish unlimited

926
00:58:41.765 --> 00:58:43.224
classified ads. So setting

927
00:58:43.605 --> 00:58:49.385
one thing, one asset that you have with your Brilliant Directories website is limiting how many total posts

928
00:58:50.005 --> 00:58:52.980
of of a certain feature like classified ads or events

929
00:58:53.540 --> 00:58:55.720
someone can have at one time.

930
00:58:56.420 --> 00:58:57.560
So you might wanna

931
00:58:57.940 --> 00:59:03.640
consider again making your your pricing page a bit shorter, maybe even limiting it down to two options

932
00:59:04.260 --> 00:59:06.200
to simplify it even further,

933
00:59:07.645 --> 00:59:09.665
and really make the paid one irresistible

934
00:59:10.205 --> 00:59:10.705
compared

935
00:59:11.485 --> 00:59:14.385
to the free one. The free one is a great kind of starter

936
00:59:14.685 --> 00:59:17.105
way to get people into the site, and then

937
00:59:18.045 --> 00:59:20.225
your paid one can can really have

938
00:59:21.300 --> 00:59:23.960
true added value for the potential member.

939
00:59:25.460 --> 00:59:29.720
But solving solving the problem that you mentioned, are you an events

940
00:59:30.900 --> 00:59:32.680
directory or or finding

941
00:59:32.994 --> 00:59:35.175
the professionals, the holistic professionals

942
00:59:36.675 --> 00:59:38.855
directory? And then also you have another

943
00:59:39.555 --> 00:59:40.055
caveat

944
00:59:40.595 --> 00:59:42.695
is that not all the professionals

945
00:59:44.195 --> 00:59:45.575
have events. Right?

946
00:59:46.435 --> 00:59:49.160
Correct. But they still want to be listed

947
00:59:50.660 --> 00:59:51.480
in the directory.

948
00:59:53.780 --> 00:59:54.280
So

949
00:59:56.660 --> 01:00:00.820
so so actually that that that those are your those are your three plans in in my opinion.

950
01:00:00.820 --> 01:00:02.920
So you you have like a free starter plan,

951
01:00:04.285 --> 01:00:06.305
which could just be the directory listing,

952
01:00:07.725 --> 01:00:10.385
and and then you have like an events

953
01:00:10.765 --> 01:00:13.505
plan. It's events plus directory listing.

954
01:00:15.725 --> 01:00:23.339
You know, just something just giving you some ideas on on ways you can structure your your plans that that would let people know how they can participate

955
01:00:23.880 --> 01:00:25.339
on your site more effectively.

956
01:00:26.119 --> 01:00:35.875
So maybe publish and I know you want everyone to publish events even your your free members, so maybe you limit it to like publish one event or publish five events versus publish unlimited events.

957
01:00:37.215 --> 01:00:37.715
Yeah.

958
01:00:38.175 --> 01:00:39.555
Yeah. Well, you know,

959
01:00:39.935 --> 01:00:41.635
and part of this is is

960
01:00:43.295 --> 01:00:43.795
building

961
01:00:44.495 --> 01:00:46.355
the website up and building the community

962
01:00:46.830 --> 01:00:50.770
versus at some point, you know, focusing on actually generating some revenue. So

963
01:00:51.070 --> 01:00:55.410
maybe at some point, you don't have to stop allowing the free events and that is what you're paying for.

964
01:00:55.710 --> 01:00:58.510
Because, you know, my middle tier is only $33 for a year.

965
01:00:58.510 --> 01:01:01.375
It really is not much money for somebody that's serious about,

966
01:01:01.935 --> 01:01:03.315
promoting themselves. So

967
01:01:03.695 --> 01:01:11.075
so it it, you know, it it might be logical to say, hey, we'll let you post all the events you want, but you gotta at least pay the $33 a year.

968
01:01:11.535 --> 01:01:14.175
I I mean, even your 99 might might I I don't know.

969
01:01:14.175 --> 01:01:18.310
I'm not too familiar with the industry, but, even the 99 would would make sense.

970
01:01:18.310 --> 01:01:19.530
Again, if you present

971
01:01:19.910 --> 01:01:24.250
a unique value proposition for the premium listing compared to the free listing.

972
01:01:25.190 --> 01:01:33.285
And and again, I think you're like Pat said, you may be showcasing things that might not have too much emotional value for a potential member.

973
01:01:34.625 --> 01:01:44.165
And and once you can focus to, you know, up to maybe five to 10 feature benefits, and this is a good note for everyone, five to 10 features that really resonate emotionally

974
01:01:44.510 --> 01:01:49.170
with someone. They say, dang, I really got to join this site because I need those things.

975
01:01:50.990 --> 01:01:51.730
You know,

976
01:01:52.030 --> 01:01:53.490
some of the things like logo,

977
01:01:54.190 --> 01:01:58.265
you might want to you might want to eliminate. So so as Pat said, you should try to think Right.

978
01:01:58.305 --> 01:02:02.005
Really hard about what what things really will emotionally connect

979
01:02:02.545 --> 01:02:03.045
with

980
01:02:03.345 --> 01:02:04.085
with the members.

981
01:02:05.425 --> 01:02:06.325
Yeah. And basically,

982
01:02:07.105 --> 01:02:11.345
I mean, you're and I hadn't even really thinking about like business name, like of course your business name is gonna be listed.

983
01:02:11.345 --> 01:02:16.030
That doesn't need to be something that I have, that I'm pitching people, you know. Right. No.

984
01:02:16.030 --> 01:02:18.349
And and The logo and business name, you're probably both good. Yeah.

985
01:02:18.349 --> 01:02:19.550
And you haven't done anything wrong.

986
01:02:19.550 --> 01:02:23.090
You're trying to show the maximum value, for the for the packages.

987
01:02:23.470 --> 01:02:28.210
But again, you might not be connecting emotionally with the with the during the sign up process.

988
01:02:29.355 --> 01:02:38.895
What I find converts best on a page like this if you're gonna go three levels and you want right now you're putting all those words there because you want them to understand what's included.

989
01:02:39.035 --> 01:02:40.655
But people tend to be visual

990
01:02:41.115 --> 01:02:47.070
visual learners. So perhaps what you do is you create a sample of each. So the, view awaken listing,

991
01:02:47.610 --> 01:02:49.630
view enlightened listing, view

992
01:02:49.930 --> 01:02:52.250
nirvana listing. And then they click on them.

993
01:02:52.250 --> 01:02:57.070
You make sure that nirvana listing looks absolutely amazing and it has a ton of content,

994
01:02:57.645 --> 01:03:02.845
so that people can click it, it opens up in a new tab, and they'll they'll learn what's included in each.

995
01:03:02.845 --> 01:03:04.925
And then I'll see, wow, for $33

996
01:03:04.925 --> 01:03:08.785
a year, I can make I don't want my profile look like this. I want it to look like that.

997
01:03:09.245 --> 01:03:13.750
That would that would help convert more than trying to describe it to them, this way.

998
01:03:14.370 --> 01:03:17.490
Okay. Yeah. That's a good idea. Thank you. And another thing is,

999
01:03:18.290 --> 01:03:19.670
you have a Facebook community?

1000
01:03:21.330 --> 01:03:22.630
Yeah. Okay.

1001
01:03:23.250 --> 01:03:23.990
One thing,

1002
01:03:24.905 --> 01:03:27.885
that could be valuable for the Nirvana is that

1003
01:03:28.425 --> 01:03:31.565
you can boost their events on your social media page.

1004
01:03:32.585 --> 01:03:40.130
So not only what they get on your web on your website, but what you'll do for your premium members, for being premium members,

1005
01:03:41.230 --> 01:03:42.450
is is offer

1006
01:03:42.990 --> 01:03:45.569
them, you know, you can you can post and say, like,

1007
01:03:45.950 --> 01:03:47.170
check out this event

1008
01:03:47.869 --> 01:03:49.170
from so and so.

1009
01:03:49.950 --> 01:03:50.450
And,

1010
01:03:50.825 --> 01:03:55.865
you know, and and that that that's super high value, and you don't have to promise that you'll do it every day or every week.

1011
01:03:55.865 --> 01:04:00.685
Just say you'll, you know, once once at least once a year, you'll get a mention on our Facebook page.

1012
01:04:01.545 --> 01:04:05.759
Mhmm. And and that's that's another way to add value. It costs you nothing.

1013
01:04:05.759 --> 01:04:08.799
It gives you great material to share on your Facebook page.

1014
01:04:08.799 --> 01:04:13.539
They're essentially doing the work for you. They're paying you to help market your own website,

1015
01:04:14.640 --> 01:04:16.819
with with a scenario like that.

1016
01:04:17.175 --> 01:04:17.675
Can

1017
01:04:18.935 --> 01:04:22.395
can we touch on your main menu link for a second?

1018
01:04:23.575 --> 01:04:24.075
Yeah.

1019
01:04:24.775 --> 01:04:25.275
Okay.

1020
01:04:26.535 --> 01:04:27.915
In in my opinion,

1021
01:04:30.215 --> 01:04:30.875
the perhaps

1022
01:04:31.415 --> 01:04:32.955
donate and contact,

1023
01:04:34.430 --> 01:04:36.210
and or blog and about

1024
01:04:36.829 --> 01:04:39.089
could be up here in the mini nav.

1025
01:04:39.710 --> 01:04:49.675
Maybe not all of them, but some of them could be pushed up to the mini nav, and that will allow you to bring a little bit more attention to some of the more important links in your main menu.

1026
01:04:52.215 --> 01:04:52.715
Okay.

1027
01:04:53.895 --> 01:04:56.635
Do you do you mind if we update a couple of those right now?

1028
01:04:58.375 --> 01:05:02.400
Yeah. I would say let's move the donate button to the top. I think that would be good. Donate.

1029
01:05:02.400 --> 01:05:04.580
Do you think contact can we do contact also?

1030
01:05:05.760 --> 01:05:10.420
The the thing so well, so here's my question is, when when you look at this on a phone,

1031
01:05:11.680 --> 01:05:13.940
what happens I forget, like, that top menu.

1032
01:05:14.395 --> 01:05:19.035
You'll links to the top menu. Yeah. You'll actually see you'll see what's in the top menu here.

1033
01:05:19.195 --> 01:05:23.055
Here's here's an example. So you here's your member login,

1034
01:05:23.675 --> 01:05:26.975
and so on. So if there's enough space for them, they'll be side by side.

1035
01:05:27.549 --> 01:05:29.950
So you'll see donate and and contact.

1036
01:05:29.950 --> 01:05:34.849
The rest of your menu links are in the toggle, which is which is standard on a on a phone.

1037
01:05:35.549 --> 01:05:38.130
Right. Okay. So my so my question is,

1038
01:05:38.510 --> 01:05:47.955
so if we have a phone number and member login and donate in contact, then when you're looking this on a looking at it on a phone, is that too much on the phone to see?

1039
01:05:51.215 --> 01:05:53.280
You could also remove them from that.

1040
01:05:53.360 --> 01:05:56.340
You could how many people are filling out your contact us form?

1041
01:05:59.040 --> 01:06:01.840
Not a lot. I mean, every now and then these guys are coming in.

1042
01:06:01.840 --> 01:06:04.900
You you can shorten member login and just have the word login.

1043
01:06:05.655 --> 01:06:09.675
Login. Yeah. Probably login, contact, and donate would be fine,

1044
01:06:10.055 --> 01:06:10.955
to have there.

1045
01:06:11.495 --> 01:06:15.335
Okay. And I have a way for you to hide some on mobile if you'd like as well.

1046
01:06:15.335 --> 01:06:17.430
And you can always tuck things into your

1047
01:06:17.910 --> 01:06:18.869
your footer as well.

1048
01:06:18.869 --> 01:06:23.690
That's a nice place to put all excess links that you want to be accessible on mobile.

1049
01:06:25.190 --> 01:06:34.654
The reason I want to do that is I want to show you how you can kind of again this is all about navigation, and there's nothing wrong with your site or or what you're doing, it's just how you're presenting it to the world.

1050
01:06:35.355 --> 01:06:36.974
So let's go to

1051
01:06:39.595 --> 01:06:43.295
your menu manager, and let's edit the mini nav.

1052
01:06:47.160 --> 01:06:55.099
And perhaps, maybe I know you're still thinking about how you want if you want to showcase events or not, but maybe we can do add

1053
01:06:56.040 --> 01:06:57.579
your holistic business

1054
01:06:58.440 --> 01:07:00.220
or holistic pras practice

1055
01:07:02.425 --> 01:07:04.204
Instead of get listed today,

1056
01:07:04.505 --> 01:07:06.045
just a little bit more specific.

1057
01:07:06.905 --> 01:07:09.405
We could change member login to login,

1058
01:07:09.785 --> 01:07:13.244
and we can add a new link. Let me grab them real quick.

1059
01:07:16.700 --> 01:07:18.160
So this will be your contact.

1060
01:07:24.620 --> 01:07:25.100
And,

1061
01:07:25.980 --> 01:07:29.520
I like the donate up there. It shows that, you know, that's important to your organization.

1062
01:07:31.595 --> 01:07:32.095
Yeah.

1063
01:07:32.474 --> 01:07:39.214
I mean, I wish more people use that button, but, you know, it it it also shows that we're nonprofit, which is why I think it's good to be a little more visible.

1064
01:07:39.675 --> 01:07:40.175
Now,

1065
01:07:41.435 --> 01:07:43.375
if perhaps you didn't want

1066
01:07:43.869 --> 01:07:47.330
some of these to show on mobile, I'll just show everyone a little trick here.

1067
01:07:48.510 --> 01:07:51.470
You what you could do is toggle open this edit button.

1068
01:07:51.470 --> 01:07:54.130
So let's say you didn't want donate to show on mobile,

1069
01:07:55.390 --> 01:07:56.369
you could type

1070
01:07:57.405 --> 01:08:00.785
hidden hyphen excess. Those are extra small screens,

1071
01:08:01.405 --> 01:08:01.905
and,

1072
01:08:02.445 --> 01:08:06.145
this this link would be hidden on on mobile devices.

1073
01:08:07.405 --> 01:08:10.945
So that you you could do that. I'll just leave it normal for now.

1074
01:08:11.280 --> 01:08:15.140
And, let's save those changes, and then we'll head on over to your main menu.

1075
01:08:20.800 --> 01:08:22.560
And those those don't look bad at all there.

1076
01:08:22.560 --> 01:08:27.885
Three three links is plenty, plus your action link, I think is good. Donate, contact, login.

1077
01:08:28.265 --> 01:08:29.805
They're all action things too.

1078
01:08:30.585 --> 01:08:33.005
Let's let's remove those two from your main menu.

1079
01:08:36.425 --> 01:08:38.685
And good that you have your SSL certificate.

1080
01:08:38.970 --> 01:08:44.010
By the way guys, Google is gonna crack down more on sites that don't have SSL certificates.

1081
01:08:44.010 --> 01:08:46.990
They're gonna be throwing up more alerts to the website

1082
01:08:47.530 --> 01:08:50.990
visitors. So you don't if you don't have an SSL certificate, you probably,

1083
01:08:51.814 --> 01:08:53.975
I would recommend getting the VIP add ons club.

1084
01:08:53.975 --> 01:08:58.155
It comes with an SSL plus plus all the add ons that Brilliant Directories has.

1085
01:08:58.774 --> 01:09:00.395
So let's delete the

1086
01:09:01.335 --> 01:09:03.915
donate button from your main menu and your contact.

1087
01:09:06.399 --> 01:09:10.580
Now what that does is it opened up a little room in your main menu.

1088
01:09:11.040 --> 01:09:14.819
What we can do is add some keywords here like holistic events.

1089
01:09:18.575 --> 01:09:22.354
If that's okay that I put holistic events instead of just events. Yeah.

1090
01:09:25.854 --> 01:09:26.595
And then,

1091
01:09:27.215 --> 01:09:31.475
and then you said events are more important for the visitor, right? So you maybe we want to switch

1092
01:09:31.930 --> 01:09:36.810
the the directory and the holistic and then In order. Yeah. Like that. Yeah. Okay.

1093
01:09:36.810 --> 01:09:38.430
Let's save those changes.

1094
01:09:40.890 --> 01:09:41.550
And let's

1095
01:09:42.410 --> 01:09:43.930
so I'm looking at this on mobile.

1096
01:09:43.930 --> 01:09:47.125
So on mobile, you know, one of the links drops down because we have the three.

1097
01:09:47.125 --> 01:09:50.104
So I think it is a good idea to to hide one of them.

1098
01:09:51.125 --> 01:09:58.745
So maybe maybe we hide the contact, but I but maybe I also put it under the about menu as one of the sub menu navigations.

1099
01:09:59.580 --> 01:10:01.040
Sure. You can you can definitely,

1100
01:10:02.700 --> 01:10:04.080
you can definitely do that.

1101
01:10:04.540 --> 01:10:07.500
You know, or or we had to donate on the on the mobile, you know.

1102
01:10:07.500 --> 01:10:11.520
But but I definitely think we need to hide one of them, so there's just two links on the mobile version.

1103
01:10:11.660 --> 01:10:12.400
Sure. Sure.

1104
01:10:12.885 --> 01:10:13.605
Yeah. Let's see that.

1105
01:10:13.605 --> 01:10:18.905
And and again, we're we're using your site as an example, but I hope the the people watching the audience can apply these things

1106
01:10:19.205 --> 01:10:21.705
to your websites as well to kind of,

1107
01:10:22.405 --> 01:10:24.085
again, there's nothing wrong with your website.

1108
01:10:24.085 --> 01:10:27.679
There's nothing wrong with with the idea you have for your directory.

1109
01:10:28.860 --> 01:10:31.099
A lot of it is just setting up the right,

1110
01:10:31.659 --> 01:10:33.679
navigation for the user experience.

1111
01:10:34.460 --> 01:10:37.679
Did I spell this correctly? Holistic practice, holistic events.

1112
01:10:37.980 --> 01:10:39.280
Let's hide the donate

1113
01:10:39.585 --> 01:10:43.045
button. Now, do do you want the so you which one do you want to hide, Greg?

1114
01:10:44.705 --> 01:10:46.725
The contact or the or the donate?

1115
01:10:51.025 --> 01:10:53.205
Let's let's hide the contact. Okay.

1116
01:10:53.870 --> 01:10:56.690
And you want me to tuck it under here as well, under the about?

1117
01:10:57.550 --> 01:11:00.770
Yeah. Then we'll yeah. We'll add it under the about. Okay.

1118
01:11:00.830 --> 01:11:08.210
So we'll just add a new link in that main menu, toggle open the about, and I'm just gonna drag this under our vision,

1119
01:11:09.145 --> 01:11:12.284
and let's save that. So now it's a drop down link under the

1120
01:11:13.304 --> 01:11:13.804
about.

1121
01:11:15.625 --> 01:11:18.364
And let's go back to the mini nav and hide that

1122
01:11:18.824 --> 01:11:21.165
contact button on mobile devices,

1123
01:11:22.160 --> 01:11:23.860
and we'll see an example of that.

1124
01:11:26.560 --> 01:11:29.620
A little lag there. Okay. So I'm gonna add

1125
01:11:31.360 --> 01:11:33.140
hidden hyphen excess

1126
01:11:33.680 --> 01:11:34.900
and save the changes.

1127
01:11:37.755 --> 01:11:40.415
Great. Let's look at your homepage again.

1128
01:11:43.115 --> 01:11:45.375
So under the about, we now have a contact.

1129
01:11:45.915 --> 01:11:49.375
We have the contact here, but when we when we toggle to mobile,

1130
01:11:49.780 --> 01:11:52.200
it's gone. So on smaller devices,

1131
01:11:52.980 --> 01:11:55.460
it's gone. And there it is on on larger screens.

1132
01:11:55.460 --> 01:11:59.400
So we can see it disappears with that hidden excess. Clever little trick there.

1133
01:12:00.900 --> 01:12:03.320
Nice. What is RU awakening

1134
01:12:04.105 --> 01:12:04.925
take you to?

1135
01:12:07.385 --> 01:12:11.244
It's a page about, like, if you're if you're getting onto a spiritual path.

1136
01:12:11.945 --> 01:12:14.204
What what what I wanted to do was was kinda

1137
01:12:14.824 --> 01:12:15.645
help people,

1138
01:12:16.344 --> 01:12:18.344
and it's a whole conversation in itself.

1139
01:12:18.344 --> 01:12:22.739
But, you know, people that that get on to a spiritual path and and start,

1140
01:12:23.280 --> 01:12:26.880
kind of moving away from religion, but trying to find their own connection with God.

1141
01:12:26.880 --> 01:12:35.364
It's it's this whole experience that opens up and actually for a lot of people, it's a bit maddening and they think they're crazy, their friends think they're crazy.

1142
01:12:35.425 --> 01:12:40.085
So I wanted to actually create a little bit of a support system, which is why I have that on there.

1143
01:12:41.585 --> 01:12:47.050
But to to be honest, I don't know, like, you know, if we're pushing the events in the directory,

1144
01:12:47.750 --> 01:12:52.970
you know, I don't know if that's really something that's important to have as one of our main menu options.

1145
01:12:53.190 --> 01:12:55.370
You know, maybe that also gets tucked under the about.

1146
01:12:59.514 --> 01:13:03.534
Yeah. That might that might make more sense to have that as part of our about sub menu.

1147
01:13:04.954 --> 01:13:06.414
I hear you. I hear you.

1148
01:13:08.954 --> 01:13:09.454
Okay.

1149
01:13:10.235 --> 01:13:12.094
Let's do one more thing then.

1150
01:13:13.360 --> 01:13:15.300
Can we call this menu link

1151
01:13:15.680 --> 01:13:19.540
awaken blog instead of just blog? Sure. K. Sure.

1152
01:13:24.320 --> 01:13:26.580
When you do things like that,

1153
01:13:27.115 --> 01:13:31.615
it's kind of branding that section of your site as a certain

1154
01:13:32.635 --> 01:13:36.415
with a certain concept. It's not just a blog. It's not a newsroom.

1155
01:13:37.035 --> 01:13:44.320
It's the Awakened blog, and it brands it in a way where people will expect to receive certain types of information,

1156
01:13:45.020 --> 01:13:47.600
from that section of of your site.

1157
01:13:48.620 --> 01:13:50.400
And then lastly, are you

1158
01:13:50.700 --> 01:13:51.200
awakening

1159
01:13:52.540 --> 01:13:53.600
your about,

1160
01:13:55.685 --> 01:13:56.185
let's

1161
01:13:57.405 --> 01:13:57.905
see.

1162
01:13:59.125 --> 01:13:59.625
Okay.

1163
01:14:00.245 --> 01:14:04.905
The reason I don't wanna I wanna leave you. I wanna I wanna provide the best options here for you.

1164
01:14:05.445 --> 01:14:12.480
What I'm gonna leave for you Greg and maybe you can show us what you did in the next webinar is I'd like you to think of instead of directory,

1165
01:14:13.500 --> 01:14:15.840
it can be like find practitioners,

1166
01:14:16.700 --> 01:14:17.200
or

1167
01:14:18.140 --> 01:14:20.240
even member or member directory

1168
01:14:20.940 --> 01:14:23.200
would be nice to show that you're a community.

1169
01:14:23.340 --> 01:14:26.400
Having the word member would be there even though it's it's for

1170
01:14:26.835 --> 01:14:27.655
searching listings.

1171
01:14:29.395 --> 01:14:35.175
Find find a different name for this, and figure out how you want to organize your about, and are you awakening.

1172
01:14:35.555 --> 01:14:37.875
The about can be your mission.

1173
01:14:37.875 --> 01:14:47.480
So you could actually start with your your mission there because you are a nonprofit and you have a cause, and I would wanna when I'm visiting a nonprofit, I wanna know what your mission and purpose is.

1174
01:14:48.100 --> 01:14:48.600
Right.

1175
01:14:49.300 --> 01:14:50.680
More than anything else.

1176
01:14:51.300 --> 01:14:56.285
So you might wanna start with with mission there, and figure out where to put this are you awakening.

1177
01:14:57.065 --> 01:14:59.245
And I think you'll have a solid main menu.

1178
01:14:59.865 --> 01:15:01.245
And then with that,

1179
01:15:03.545 --> 01:15:08.365
taking some of Pat's recommendations here for your pricing page, simplifying it,

1180
01:15:10.400 --> 01:15:11.940
and and just and and

1181
01:15:13.360 --> 01:15:14.179
Yeah. And

1182
01:15:14.800 --> 01:15:16.820
and and maybe some of the example listings

1183
01:15:17.280 --> 01:15:18.960
of each package might be helpful.

1184
01:15:18.960 --> 01:15:23.360
I don't I don't know too much, but if that will will be super helpful, but it it can't hurt.

1185
01:15:23.360 --> 01:15:25.219
So I'd start by shortening this,

1186
01:15:25.875 --> 01:15:31.495
and making the premium listing super irresistible. Even consider going down a two instead of three.

1187
01:15:32.035 --> 01:15:37.975
Just make the paid one like a no brainer for anyone who's serious about posting content on your site.

1188
01:15:38.950 --> 01:15:39.430
Okay. Yeah.

1189
01:15:39.430 --> 01:15:44.570
Well, one of the things I was thinking of doing with the the premium listing was to actually make it

1190
01:15:44.870 --> 01:15:48.810
significantly more expensive. So it's almost more like a sponsorship level.

1191
01:15:49.990 --> 01:15:57.085
And and to your point, what I could also do is is even just kind of hide it, and it's something that we pitch to potential sponsors.

1192
01:15:58.025 --> 01:16:01.005
Absolutely. So, you know, hiding the paid option,

1193
01:16:01.385 --> 01:16:03.565
anything to lower the barrier to entry

1194
01:16:03.945 --> 01:16:06.284
to have people join your site,

1195
01:16:06.824 --> 01:16:08.605
is always helpful. So

1196
01:16:09.290 --> 01:16:10.270
a lot of websites,

1197
01:16:10.970 --> 01:16:13.630
don't even don't even show their paid options.

1198
01:16:13.770 --> 01:16:19.690
They they only show them after the fact that somebody signed up for free, and that lowers all the barriers to signing up.

1199
01:16:19.690 --> 01:16:21.850
You show them the benefits. It's free to sign up.

1200
01:16:21.850 --> 01:16:31.245
They literally have nothing to lose, and then you can welcome them and and show them the other options after they've had a chance to experience a little bit of what your site has to offer.

1201
01:16:33.065 --> 01:16:33.565
Right.

1202
01:16:34.185 --> 01:16:37.565
Lastly, just a design element. Can I add a soft

1203
01:16:38.100 --> 01:16:40.360
background color to this search section?

1204
01:16:42.260 --> 01:16:44.040
Okay. The reason Can we

1205
01:16:44.580 --> 01:16:48.340
do like a transparent window or something maybe? Exactly what I was thinking.

1206
01:16:48.340 --> 01:16:54.585
It's gonna help frame the homepage a little bit better and being wrapped in something, because these are just kind of free standing.

1207
01:16:54.825 --> 01:16:55.865
It's gonna help direct,

1208
01:16:56.745 --> 01:17:00.825
the the visitor. And and let's let's see what we can do there real quick.

1209
01:17:01.065 --> 01:17:04.205
So we're gonna go to the design settings, homepage layout,

1210
01:17:04.710 --> 01:17:08.490
Homepage search settings, tons of options here just for that little search module.

1211
01:17:08.550 --> 01:17:12.550
That's really amazing. So you have your search visibility background as zero.

1212
01:17:12.550 --> 01:17:14.490
Let's set it to about eight.

1213
01:17:15.430 --> 01:17:16.870
And I'm just gonna make it,

1214
01:17:17.270 --> 01:17:21.465
we could go light or dark. I think I'm just gonna go with white. Let's see what that looks like.

1215
01:17:21.465 --> 01:17:23.965
If we need to go dark, we can we can switch it.

1216
01:17:30.185 --> 01:17:32.285
Okay. Just give that a second to update.

1217
01:17:38.929 --> 01:17:39.429
Nice.

1218
01:17:40.210 --> 01:17:40.710
Okay.

1219
01:17:42.449 --> 01:17:43.830
Yeah. I think it looks good.

1220
01:17:44.290 --> 01:17:47.565
Yeah. It does. There's a there's a little extra space there. Let me see

1221
01:17:50.445 --> 01:17:53.265
what's going on there. Let me just do a quick inspection here.

1222
01:17:57.805 --> 01:18:00.545
Yeah. It looks like you've added some,

1223
01:18:00.925 --> 01:18:01.425
styling

1224
01:18:01.780 --> 01:18:04.280
to your site, which I don't think you need.

1225
01:18:05.140 --> 01:18:07.240
Let me just do a quick update here.

1226
01:18:08.180 --> 01:18:08.680
Okay.

1227
01:18:09.780 --> 01:18:10.520
I see.

1228
01:18:11.700 --> 01:18:15.085
Okay. You've done I don't wanna mess with this stuff. You've done obviously Yeah.

1229
01:18:15.085 --> 01:18:18.385
You got a bunch of it. Okay. That's fine. I'm not gonna mess with that stuff.

1230
01:18:19.165 --> 01:18:22.065
But yeah, I think this this frames it a little bit.

1231
01:18:24.125 --> 01:18:28.945
And instead of try starting with your zip oh, I see. You're suggesting that they

1232
01:18:30.880 --> 01:18:32.260
Yeah. Because you're searching

1233
01:18:32.960 --> 01:18:33.460
for

1234
01:18:33.760 --> 01:18:35.860
for events. You know, try starting with zip.

1235
01:18:36.560 --> 01:18:37.060
Gotcha.

1236
01:18:38.240 --> 01:18:41.540
Okay. I'm gonna Yeah. I'm looking for suggestions for that line too.

1237
01:18:42.320 --> 01:18:44.660
Search for enlightening events in your area.

1238
01:18:45.655 --> 01:18:46.155
That's,

1239
01:18:48.455 --> 01:18:50.375
I think it's fine. I think it's fine.

1240
01:18:50.375 --> 01:18:55.015
I think these are good changes here just to see, how how, how things change.

1241
01:18:55.015 --> 01:18:57.115
A lot of it's gonna come down to your,

1242
01:18:57.880 --> 01:19:01.480
your pricing page. And also this main menu, I think, is a lot clearer now.

1243
01:19:01.480 --> 01:19:03.260
And it could be a little bit better as well.

1244
01:19:05.000 --> 01:19:08.360
But, alright. Thank you so much, Greg, for for sharing your site with us.

1245
01:19:08.360 --> 01:19:13.125
Catch up with us next week. Let us know how, you updated your your main menu and your pricing page.

1246
01:19:13.525 --> 01:19:16.025
We'd love to see in the next webinar, excuse me,

1247
01:19:16.725 --> 01:19:18.185
some of the updates you've made.

1248
01:19:19.285 --> 01:19:23.365
Okay. Alright. I appreciate all your help guys. Alright. Alright. Thank you. Very welcome.

1249
01:19:23.365 --> 01:19:24.745
Thanks for sharing your site.

1250
01:19:26.165 --> 01:19:26.645
Alright.

1251
01:19:26.645 --> 01:19:33.580
Thank you to Greg for for allowing us to showcase your site and kind of provide, some helpful feedback.

1252
01:19:33.580 --> 01:19:35.360
Hopefully, some some helpful

1253
01:19:36.220 --> 01:19:36.720
feedback.

1254
01:19:37.820 --> 01:19:41.360
If you would like your website showcased in the next webinar,

1255
01:19:41.865 --> 01:19:46.925
you can submit your site to events@brilliantdirectories.com.

1256
01:19:47.225 --> 01:19:49.885
Just please include a link to your website,

1257
01:19:50.585 --> 01:19:53.325
and we will choose one person to showcase

1258
01:19:54.265 --> 01:19:56.780
in the next webinar. So you can email eventsbrilliantdirectories

1259
01:19:57.800 --> 01:19:58.540
dot com.

1260
01:19:59.000 --> 01:20:05.580
Please just share a link to your website and we'll notify you prior to the webinar if your website has been selected

1261
01:20:06.120 --> 01:20:07.020
to be showcased.

1262
01:20:07.205 --> 01:20:10.825
So thank you again, Greg, for allowing us to take a look under the hood of your site.

1263
01:20:11.765 --> 01:20:13.465
Alright. We covered a lot

1264
01:20:14.005 --> 01:20:16.505
of topics in this webinar. I think by far,

1265
01:20:18.965 --> 01:20:20.580
the most the most we've ever

1266
01:20:20.980 --> 01:20:23.160
covered in in any single webinar, Pat.

1267
01:20:23.700 --> 01:20:27.560
I think that's a new record for us for sure. Before getting into the q and a, definitely.

1268
01:20:28.020 --> 01:20:30.360
So thank you for your patience everyone.

1269
01:20:30.660 --> 01:20:32.660
Okay. Well Some good stuff there. Yeah.

1270
01:20:32.660 --> 01:20:35.725
Hope hopefully, you guys found some found some, good value in there.

1271
01:20:35.725 --> 01:20:39.745
I learned a lot putting this, webinar together with Pat, this week.

1272
01:20:40.205 --> 01:20:43.505
So it's really been great. So now let's turn it over to you guys,

1273
01:20:44.045 --> 01:20:45.185
and your questions.

1274
01:20:45.725 --> 01:20:46.685
If you guys,

1275
01:20:47.245 --> 01:20:52.420
have questions about your website and would like us to take a look, we'd be more than happy to do so.

1276
01:20:52.420 --> 01:20:54.520
And we have our good friend, Cindy.

1277
01:20:54.900 --> 01:20:57.960
Cindy, I'm gonna go ahead and unmute your microphone. How are you today?

1278
01:20:58.820 --> 01:21:03.015
I'm good. How about you? Excellent, Cindy. How did you like the presentation today?

1279
01:21:04.215 --> 01:21:06.715
Very, very enlightening. I have been

1280
01:21:07.255 --> 01:21:11.655
with you guys for quite a while, and I missed, like, probably the last six webinars.

1281
01:21:11.655 --> 01:21:14.235
And I'm so happy I made it back here to

1282
01:21:14.615 --> 01:21:15.515
join tonight.

1283
01:21:15.890 --> 01:21:19.350
Awesome. It's great to have you as well. What is your question for us today?

1284
01:21:20.770 --> 01:21:26.790
Well, my main question is is is you guys kinda touched on it with the site that you highlighted this week.

1285
01:21:27.090 --> 01:21:30.210
My website is theplacetostay.com,

1286
01:21:30.210 --> 01:21:31.750
and that's the number two.

1287
01:21:32.105 --> 01:21:33.965
So I have my primary

1288
01:21:34.745 --> 01:21:40.425
customer, the one that purse purchases subscriptions from me, and then the end user is a traveler.

1289
01:21:40.425 --> 01:21:42.205
Somebody looking to book a hotel

1290
01:21:43.305 --> 01:21:45.245
and or a vacation rental.

1291
01:21:45.660 --> 01:21:50.160
I am wondering if it would be beneficial for me to have two sites.

1292
01:21:50.620 --> 01:21:52.000
One that promotes

1293
01:21:55.020 --> 01:22:00.795
everything that the large clients are for large hotel chains, large property managers that list

1294
01:22:01.275 --> 01:22:01.775
several

1295
01:22:02.155 --> 01:22:05.455
hotels, maybe five, six thousand hotels at one time.

1296
01:22:05.755 --> 01:22:09.054
So I'm wondering if I might benefit from having a site specifically

1297
01:22:09.995 --> 01:22:16.495
for my property managers and hotel chains and then just keep the place to stay to

1298
01:22:16.800 --> 01:22:20.420
focus on the primary objective of booking end users

1299
01:22:20.880 --> 01:22:21.860
in their properties.

1300
01:22:22.240 --> 01:22:25.140
And somehow merge the sites together by linking,

1301
01:22:25.520 --> 01:22:32.340
you know, not to offend Google or anything, but just enough so that the property managers can see what's happening on the travel site.

1302
01:22:32.995 --> 01:22:35.815
K. So let me ask you, just one question.

1303
01:22:37.555 --> 01:22:41.175
The end users are searching for places to book. Right?

1304
01:22:42.515 --> 01:22:44.915
Yep. Places to stay. Places to stay. Right.

1305
01:22:44.915 --> 01:22:51.060
And then what would be happening on the alternative site for the property managers and the hotel chains?

1306
01:22:52.640 --> 01:23:00.100
That's where they would be very clearly understand everything that the advertising that they're doing with me or with our site,

1307
01:23:00.815 --> 01:23:05.235
what all benefits are there, what else happening, maybe industry news.

1308
01:23:05.455 --> 01:23:09.155
But the primary objective would be to get the large chains

1309
01:23:09.534 --> 01:23:11.155
to sign up all their listings,

1310
01:23:11.455 --> 01:23:13.875
all their hotels, all their vacation rentals.

1311
01:23:16.010 --> 01:23:18.910
They would post their their listings on this site?

1312
01:23:20.890 --> 01:23:26.990
Or Right. They'd end up go no. That this would be basically a sales site. So it'd be to fill

1313
01:23:27.450 --> 01:23:29.310
the place to stay listings.

1314
01:23:31.005 --> 01:23:35.265
Gotcha. There'd be a sales brochure. Gotcha. So there's a couple things,

1315
01:23:35.885 --> 01:23:38.065
that there's a couple ways to accomplish

1316
01:23:38.605 --> 01:23:43.905
that. And we've we've come across this this actually. It is it is a real problem, is

1317
01:23:44.205 --> 01:23:45.265
how do you present

1318
01:23:45.739 --> 01:23:48.080
the content to your end users

1319
01:23:48.620 --> 01:23:50.160
without showing them,

1320
01:23:50.620 --> 01:23:51.679
taking them through,

1321
01:23:52.540 --> 01:23:57.040
pulling the curtain back and showing them that you're really trying to get advertisers to connect

1322
01:23:57.500 --> 01:23:58.140
with the users?

1323
01:23:58.140 --> 01:24:04.184
Because that's the part that the you don't want your users to see is the business side of how you're selling people to join

1324
01:24:05.045 --> 01:24:05.784
your site.

1325
01:24:06.804 --> 01:24:08.585
So there are a couple options.

1326
01:24:09.125 --> 01:24:14.505
You could create an alternative website, and it could be on a sub domain. So it could be like

1327
01:24:15.199 --> 01:24:17.620
business.theplacestostay.com,

1328
01:24:18.560 --> 01:24:22.480
and you can have all the benefits for joining that site and whatnot.

1329
01:24:22.480 --> 01:24:26.960
And then when they sign up, you can link them to your regular placestostay.com,

1330
01:24:26.960 --> 01:24:28.340
w w w Theplacestostay

1331
01:24:28.719 --> 01:24:29.699
Com, excuse me,

1332
01:24:30.034 --> 01:24:33.574
and and direct them to the sign up page. So you you can,

1333
01:24:34.034 --> 01:24:34.775
do that.

1334
01:24:35.875 --> 01:24:37.094
Another thing is

1335
01:24:37.875 --> 01:24:42.855
you can have premium content on your website. So you can have private content on your website,

1336
01:24:43.310 --> 01:24:49.310
but that would require an initial registration or sign up to access that premium or private content.

1337
01:24:49.310 --> 01:24:51.310
So I don't think that'll work well because there

1338
01:24:52.110 --> 01:24:57.070
this information will be for people who for business the property managers who aren't registered yet.

1339
01:24:57.070 --> 01:24:57.570
Correct?

1340
01:24:58.245 --> 01:24:59.205
Correct. Mhmm.

1341
01:24:59.205 --> 01:25:06.824
They may some that are already registered may go there to check out new options that are available for increasing their subscription

1342
01:25:07.205 --> 01:25:09.145
or taking advantage of additional

1343
01:25:10.300 --> 01:25:13.940
placements or those types of things. But in most cases, they'll be

1344
01:25:14.380 --> 01:25:17.340
no. They would not have any relationship with me yet.

1345
01:25:17.340 --> 01:25:22.560
So so here's so here's a website for for leaving reviews. Right? It's it's it's called Trustpilot.

1346
01:25:22.780 --> 01:25:24.640
It's kinda like a Yelp for,

1347
01:25:25.565 --> 01:25:28.545
this is kind of like Yelp to be honest, but just for leaving reviews.

1348
01:25:29.645 --> 01:25:30.945
So here they have

1349
01:25:31.565 --> 01:25:33.585
you can search for reviews by company.

1350
01:25:33.725 --> 01:25:38.225
They have login and sign up for their regular users, and then they have this page for companies.

1351
01:25:38.525 --> 01:25:40.864
Okay? Let me go ahead and click on this link.

1352
01:25:43.060 --> 01:25:48.840
So now this is their website that sells me on listing my business to to

1353
01:25:49.220 --> 01:25:50.760
get reviews from Trustpilot

1354
01:25:51.140 --> 01:25:51.640
users.

1355
01:25:52.420 --> 01:25:54.735
And this is kind of like their business portal.

1356
01:25:55.695 --> 01:25:56.915
So they're not really

1357
01:25:57.295 --> 01:26:01.955
hiding it, because it it is it is a active link on their main page.

1358
01:26:02.895 --> 01:26:05.155
Mhmm. But they are using a sub domain

1359
01:26:06.175 --> 01:26:09.690
to to basically sell businesses on joining

1360
01:26:10.630 --> 01:26:14.970
their directory, which is a directory to get reviews on. It's a review directory, basically.

1361
01:26:15.590 --> 01:26:19.910
And then here's the plans for the businesses, the feature, you know, what you stand to gain.

1362
01:26:19.910 --> 01:26:24.415
So you might wanna take a page out of there because I've seen this not just with Trustpilot, but with other

1363
01:26:24.955 --> 01:26:25.455
organizations

1364
01:26:25.835 --> 01:26:32.975
that they use a sub domain, and they usually link in the header or in the footer somewhere kind of like indiscreet.

1365
01:26:36.310 --> 01:26:37.450
Excuse me, discreetly,

1366
01:26:38.470 --> 01:26:39.270
in the footer,

1367
01:26:39.830 --> 01:26:48.630
where because if a business is is hunting to figure out how to join your site, they'll usually go to the footer of the site and and see how to join, the business part of your site.

1368
01:26:48.630 --> 01:26:49.130
And

1369
01:26:50.094 --> 01:26:53.935
I'm not really trying to hide it from the end user. Most of them already see that.

1370
01:26:53.935 --> 01:26:59.955
They you know, I have Priceline listings on here and choice list all the choice hotels list with me and things.

1371
01:27:00.175 --> 01:27:02.190
The bigger thing is to clear it up.

1372
01:27:02.430 --> 01:27:07.810
So instead of having to get listed today, I'd much rather there be a red button that says,

1373
01:27:09.150 --> 01:27:09.810
sign up,

1374
01:27:10.510 --> 01:27:12.449
to save you your favorite hotels,

1375
01:27:13.150 --> 01:27:17.775
or create an itinerary on our for your next road trip, that type of thing.

1376
01:27:17.775 --> 01:27:20.415
So I wanna just clear up the path for them.

1377
01:27:20.415 --> 01:27:23.875
I don't really need to hide it from them that we get advertisers.

1378
01:27:24.255 --> 01:27:28.675
I just wanna make the I want one site to be all about that end user.

1379
01:27:29.695 --> 01:27:30.195
Pat?

1380
01:27:30.895 --> 01:27:31.635
What's that?

1381
01:27:32.350 --> 01:27:36.210
Well, I definitely think we're going in the right direction and making it about the end user.

1382
01:27:37.310 --> 01:27:39.230
I I 100% agree with that.

1383
01:27:39.230 --> 01:27:44.690
The end user that comes to your website needs to completely identify that it's for them, that it's not for a business.

1384
01:27:45.070 --> 01:27:46.930
I do agree with what Jason says

1385
01:27:47.385 --> 01:27:52.765
that the footer if you go on on Yelp, for example, or if you want any of the major directories,

1386
01:27:53.145 --> 01:27:57.785
if you go on TripAdvisor, if you wanna list, the only place you go to list is in their footer.

1387
01:27:57.785 --> 01:28:01.530
It's the only place where business owners can list. They don't have it in their header.

1388
01:28:01.610 --> 01:28:04.190
They don't have it in the main sections. They don't have any banners.

1389
01:28:04.409 --> 01:28:08.750
They expect people to go to the footer and find out how they wanna promote.

1390
01:28:09.210 --> 01:28:12.429
You'll get much better conversion. If I have a property

1391
01:28:13.130 --> 01:28:17.645
and I see that if I can understand what the site's about, that it's it's for

1392
01:28:18.025 --> 01:28:20.605
my customers and it's built around my customers,

1393
01:28:21.065 --> 01:28:26.284
then I'll do what I have to do to find out how I can join your website. I'll be motivated

1394
01:28:26.585 --> 01:28:30.150
to figure that out just like I am on TripAdvisor, just like I am on Yelp,

1395
01:28:30.710 --> 01:28:34.170
and and many other websites. They they all operate the same way.

1396
01:28:34.390 --> 01:28:39.130
They make it about the end user 100%. So I think you're on the right path here.

1397
01:28:39.670 --> 01:28:41.830
Okay. Perfect. So that's what I'll do.

1398
01:28:41.830 --> 01:28:48.095
I'll, kinda move everything down and see how that benefits because that's the other side of it was gaining SEO.

1399
01:28:48.475 --> 01:28:49.775
None of the TripAdvisor's,

1400
01:28:51.035 --> 01:28:54.255
Expedia price line, none of those sites are actually red awning.

1401
01:28:54.395 --> 01:28:58.095
None of them are doing a site that's specifically about

1402
01:28:58.600 --> 01:29:04.219
signing up with them, which would also create great SEO for people that are searching to find sites.

1403
01:29:04.440 --> 01:29:05.880
And 58%

1404
01:29:05.880 --> 01:29:06.620
of all

1405
01:29:07.080 --> 01:29:12.860
companies that have hotels or vacation rentals really are the small guy, and they have no idea

1406
01:29:13.400 --> 01:29:14.205
how to do it.

1407
01:29:14.605 --> 01:29:16.525
So it'd be great to really push.

1408
01:29:16.525 --> 01:29:20.285
They do ads, but they nobody's really gaining much strength for SEO.

1409
01:29:20.285 --> 01:29:24.365
So I think I could kick some butt there. Yeah. I think you're I think you're right.

1410
01:29:24.365 --> 01:29:28.625
I do think the earlier part of the webinar where we're talking about lead magnets,

1411
01:29:29.000 --> 01:29:36.140
what you're just I could tell by the way you're speaking how knowledgeable you are and how much you can really help these homeowners or property owners

1412
01:29:36.600 --> 01:29:41.020
increase their their rental rates. And I think if you created some lead magnets,

1413
01:29:42.485 --> 01:29:45.065
doing a a Facebook post to to renters

1414
01:29:45.605 --> 01:29:46.825
or property renters,

1415
01:29:47.445 --> 01:29:55.945
and targeting that audience and having them go to a landing page, whether it's an article that you wrote or whether it is a landing page that you created, it's kinda hidden.

1416
01:29:56.290 --> 01:29:57.270
But that eventually

1417
01:29:57.889 --> 01:30:01.989
leads them down the path to signing up on your website would be would be a great route to go.

1418
01:30:02.770 --> 01:30:07.429
Awesome. Thank you, guys. You are the very best. Alright. Thank you, Cindy. Thank you.

1419
01:30:08.370 --> 01:30:11.750
Good good stuff there. And we're just touching on the fact that,

1420
01:30:12.345 --> 01:30:13.885
even even with Greg's site,

1421
01:30:14.505 --> 01:30:17.085
you know, making it about the end user

1422
01:30:18.265 --> 01:30:19.945
first, thinking about the end user first.

1423
01:30:19.945 --> 01:30:23.085
And it's done differently for different types of websites and industries.

1424
01:30:23.465 --> 01:30:25.485
I think, with this one, Cindy,

1425
01:30:25.820 --> 01:30:31.120
yeah definitely you you can you have the freedom and the ability because it seems to be industry standard that

1426
01:30:31.500 --> 01:30:34.400
everything for the businesses is tucked away in the footer.

1427
01:30:34.780 --> 01:30:42.594
So you can confidently make everything about the end user in the top of the of the site in the mini nav and in your main menu.

1428
01:30:44.014 --> 01:30:45.795
So great, great topics there.

1429
01:30:46.574 --> 01:30:50.355
Alright. Let's take a few more questions here. How are we doing on time there, Pat?

1430
01:30:52.170 --> 01:30:57.050
Yeah. We can we can take a few more. Definitely. Alright. Alright. Let's go with, Kevin here.

1431
01:30:57.050 --> 01:30:58.430
Kevin, how you doing today?

1432
01:30:59.130 --> 01:31:01.370
I'm doing well. Fantastic. Where are you calling?

1433
01:31:03.530 --> 01:31:05.630
Well, I'm based out of Idaho here at the moment.

1434
01:31:07.744 --> 01:31:09.525
What's your question for you? Calling

1435
01:31:10.145 --> 01:31:12.005
on on the hidden member profiles,

1436
01:31:12.784 --> 01:31:15.045
option there that I've seen you you come out with.

1437
01:31:16.065 --> 01:31:17.445
On one of the sites,

1438
01:31:17.905 --> 01:31:18.804
I'll be having

1439
01:31:19.185 --> 01:31:20.130
group a,

1440
01:31:20.690 --> 01:31:23.510
that I need to have them be able to search group b,

1441
01:31:24.770 --> 01:31:27.750
but not see a other members

1442
01:31:28.290 --> 01:31:33.030
and, vice versa. I need to have group b search group a,

1443
01:31:33.409 --> 01:31:35.235
and not necessarily see other,

1444
01:31:36.114 --> 01:31:37.735
members in group b.

1445
01:31:39.315 --> 01:31:41.494
So I just wanna know if that was

1446
01:31:41.875 --> 01:31:44.054
be able to be set up using that feature.

1447
01:31:45.554 --> 01:31:55.480
So I have, like, you know Could we call could we call could we call them employers and applicants if it was a job website that employers could browse the job applicant database,

1448
01:31:55.780 --> 01:31:59.320
but job applicants wouldn't be able to see each other or the employers?

1449
01:31:59.940 --> 01:32:01.545
Yeah. That'd be a good way to put it. Yeah.

1450
01:32:03.225 --> 01:32:06.765
Okay. Let's look. Okay. Yeah. You should be able to do that.

1451
01:32:07.225 --> 01:32:09.965
Do you have that on your site? Can we check it out?

1452
01:32:10.505 --> 01:32:14.025
Yeah. I really don't wanna pull up that the site. No problem. Let me go to,

1453
01:32:14.594 --> 01:32:18.580
Yeah. Let me go to a site that, I know would have that. Give me a second here.

1454
01:32:19.280 --> 01:32:20.020
No worries.

1455
01:32:21.280 --> 01:32:26.739
And we'll just, we'll just go over the logic here. Got a I got a fresh site launch here.

1456
01:32:27.679 --> 01:32:28.159
So,

1457
01:32:28.895 --> 01:32:31.215
what he's referring to let me just catch everyone up here.

1458
01:32:31.215 --> 01:32:33.555
Let's go to our Brilliant Directories website real quick.

1459
01:32:33.935 --> 01:32:36.835
There's an add on. It's called

1460
01:32:38.015 --> 01:32:39.315
hidden member profiles.

1461
01:32:40.735 --> 01:32:41.555
And basically,

1462
01:32:44.150 --> 01:32:47.530
you can decide which members have the privilege of

1463
01:32:48.389 --> 01:32:51.929
viewing and searching for other members on your website. So

1464
01:32:52.389 --> 01:32:53.449
premium members

1465
01:32:53.830 --> 01:32:54.570
can search

1466
01:32:55.350 --> 01:32:58.730
all members, maybe basic members can only search other basic members.

1467
01:32:58.915 --> 01:33:05.955
LinkedIn kind of works the same way with how you can search for jobs and then certain types of employers and members levels and things like that.

1468
01:33:05.955 --> 01:33:06.455
But

1469
01:33:07.235 --> 01:33:10.534
where you would edit that is in in the manage products section,

1470
01:33:11.155 --> 01:33:13.815
and let's just edit the basic member.

1471
01:33:15.000 --> 01:33:17.180
And when you have the add on enabled

1472
01:33:17.560 --> 01:33:22.060
in the search visibility tab because it's related to search visibility,

1473
01:33:25.480 --> 01:33:28.200
there is an option here, select which other members

1474
01:33:28.855 --> 01:33:34.235
it sounds confusing but you can wrap your head around it, which members can these members search for?

1475
01:33:34.614 --> 01:33:39.994
So we can make it so basic members can only search for and view other basic members.

1476
01:33:41.370 --> 01:33:46.110
And and then you can do that with the premium member. Let me so let's say I save that.

1477
01:33:46.730 --> 01:33:49.550
And then what you can do with your premium membership level

1478
01:33:50.570 --> 01:33:52.270
is you can go to search visibility,

1479
01:33:52.970 --> 01:33:53.470
and

1480
01:33:53.995 --> 01:33:57.775
you can make it so they can only which which other members,

1481
01:33:58.955 --> 01:34:01.515
select which other members these members can search for.

1482
01:34:01.515 --> 01:34:04.655
So these ones can search for example basic and premium.

1483
01:34:04.955 --> 01:34:13.450
So in your case you would want to invert it, so premium members can only search basic members, and basic members can only search premium members.

1484
01:34:13.750 --> 01:34:15.450
So that's how you would set that up.

1485
01:34:16.950 --> 01:34:20.595
Okay. And but you could probably expand on that, of course, and

1486
01:34:21.155 --> 01:34:25.095
let's say if you wanted a basic member to be able to only have access to,

1487
01:34:26.435 --> 01:34:27.255
1,000

1488
01:34:27.635 --> 01:34:28.135
companies,

1489
01:34:30.035 --> 01:34:32.615
or if you, you know, advanced

1490
01:34:33.889 --> 01:34:34.790
basic user,

1491
01:34:35.329 --> 01:34:40.949
have access to 5,000, you could set that up as well. It's just a matter of setting up each level

1492
01:34:41.250 --> 01:34:41.989
of a membership

1493
01:34:42.690 --> 01:34:43.429
and just

1494
01:34:43.810 --> 01:34:45.750
checking off what they apply to then.

1495
01:34:46.555 --> 01:34:48.975
Yeah. There's ways to create, flexibility

1496
01:34:49.355 --> 01:34:51.375
with the thing you said about how many

1497
01:34:51.755 --> 01:34:54.735
results they they see. I don't think there's a setting

1498
01:34:55.035 --> 01:34:55.855
for that,

1499
01:34:56.235 --> 01:34:57.615
but you can definitely dictate.

1500
01:34:59.350 --> 01:35:02.010
What what I mean by that is let let's say employer

1501
01:35:02.790 --> 01:35:08.390
group a. I only have if I only put 1,000 companies in that group, period Yeah.

1502
01:35:08.550 --> 01:35:12.915
And give them access to that, then that's gonna limit them based on what I put in. Yeah.

1503
01:35:13.295 --> 01:35:13.795
Yes.

1504
01:35:14.655 --> 01:35:16.355
Yes. Yeah. It's a great work around.

1505
01:35:18.415 --> 01:35:19.315
Yep. Alright.

1506
01:35:19.855 --> 01:35:22.034
This is a good one. Problem then. Okay.

1507
01:35:22.415 --> 01:35:26.580
Yeah. Give it a test, and and let us know in the next webinar if that, that worked out for you.

1508
01:35:26.980 --> 01:35:31.060
Okay. Can can can Yeah. And then and then just one other question I'd ask too.

1509
01:35:31.780 --> 01:35:33.480
You may not wanna get into it, but,

1510
01:35:34.020 --> 01:35:40.875
on the the home page here, if I wanted to set up, like, a a video, introduction video for group a and group b,

1511
01:35:41.275 --> 01:35:42.795
is that something that could be,

1512
01:35:43.435 --> 01:35:49.535
easily implemented, or do I should I set up a separate pre landing page for them, in coming into the the site?

1513
01:35:49.675 --> 01:35:51.935
Well, if if people are coming Other than limiting.

1514
01:35:53.210 --> 01:35:54.990
Yeah. If people are coming to your homepage,

1515
01:35:56.010 --> 01:35:59.050
you're pretty much targeting everyone that comes to your homepage.

1516
01:35:59.050 --> 01:36:03.470
So it's not like a designated landing page for one particular membership level.

1517
01:36:04.810 --> 01:36:05.790
But you can

1518
01:36:06.225 --> 01:36:06.725
easily,

1519
01:36:07.585 --> 01:36:09.844
add a video to your home page,

1520
01:36:10.625 --> 01:36:14.545
like a YouTube video or something. This this text here, this is probably the easiest way.

1521
01:36:14.545 --> 01:36:19.344
We did it in a previous webinar. Mhmm. But these two modules here, they're in your design settings.

1522
01:36:19.344 --> 01:36:20.565
Let me show you where.

1523
01:36:21.810 --> 01:36:23.270
And what you can do

1524
01:36:23.922 --> 01:36:24.998
This is

1525
01:36:25.650 --> 01:36:29.190
This works really really good. We use this all the time. It's super helpful.

1526
01:36:29.409 --> 01:36:36.145
So you don't really need to do you can go to your home page layout, and then the last option here is the the about website and join offer.

1527
01:36:36.145 --> 01:36:37.025
Those are the these,

1528
01:36:37.665 --> 01:36:39.125
these two modules here.

1529
01:36:39.745 --> 01:36:43.364
And what you can do is you can go ahead and wipe one of them clean

1530
01:36:44.385 --> 01:36:46.085
and and just put your YouTube

1531
01:36:46.510 --> 01:36:49.250
embed code here, whatever it is, iframe, you know, whatever

1532
01:36:49.550 --> 01:36:54.290
the embed code here, and just save your changes. And then the video will show,

1533
01:36:55.870 --> 01:36:57.470
will will I lost my spot.

1534
01:36:57.470 --> 01:37:01.570
Will show in in place of this text, and you get a nice video on your homepage.

1535
01:37:01.985 --> 01:37:03.125
And and better yet,

1536
01:37:03.745 --> 01:37:07.445
if you put accompanying text in the in the adjoining

1537
01:37:08.705 --> 01:37:11.925
module that's the same height, so it looks aesthetically pleasing,

1538
01:37:12.385 --> 01:37:13.605
it really looks purposeful,

1539
01:37:13.985 --> 01:37:20.620
and and a nice design with the video on the left and complementing text on the on the left side or or right side, depending on what you want.

1540
01:37:21.960 --> 01:37:25.800
Okay. Alright? Alright. Yeah. That sounds good. Alright. Thanks thanks for your question.

1541
01:37:25.800 --> 01:37:27.580
Hope that works out for you.

1542
01:37:28.520 --> 01:37:31.500
Thanks. Alright. Good question there, from

1543
01:37:32.425 --> 01:37:37.324
Kevin. I got I got another k here, good friend, Ken. Ken, how are you doing today?

1544
01:37:37.945 --> 01:37:40.844
Very well. How are you guys? Pretty good. Was the was the webinar,

1545
01:37:41.784 --> 01:37:45.804
extra useful today or or medium? How how spicy were things for you?

1546
01:37:46.960 --> 01:37:51.460
Well, it's always pretty spicy, but I think it was extra spicy today. I've been taking a load.

1547
01:37:51.520 --> 01:37:55.300
Thanks very much. Okay. Good. Great to have you. Spicy webinar.

1548
01:37:56.480 --> 01:37:58.180
What's your question for us, Ken?

1549
01:37:59.805 --> 01:38:01.985
We're a VIP add ons

1550
01:38:02.285 --> 01:38:03.585
club member.

1551
01:38:04.844 --> 01:38:05.344
And,

1552
01:38:05.965 --> 01:38:08.465
until now, we've had an SSL security

1553
01:38:09.085 --> 01:38:10.785
certificate with a third party,

1554
01:38:11.610 --> 01:38:15.230
and we want to know how to transfer it over or to

1555
01:38:16.170 --> 01:38:17.790
have the SSL certificate

1556
01:38:18.330 --> 01:38:21.449
through the VIP Alliance Club. Sure.

1557
01:38:21.850 --> 01:38:29.974
So what I would recommend doing is first set your you can just email the support team and let them know that, hey I'm a VIP Addons Club member.

1558
01:38:29.974 --> 01:38:33.675
Please connect the SSL that comes with my VIP Addons Club.

1559
01:38:34.614 --> 01:38:35.434
After they've

1560
01:38:36.790 --> 01:38:44.409
connected your new the VIP Add ons Club SSL, then would be an appropriate time to go ahead and cancel the the current one that you have with a third party.

1561
01:38:46.070 --> 01:38:48.825
Okay. And how long does the process normally take?

1562
01:38:49.305 --> 01:38:52.525
I think the SSL is set up within one or two days after,

1563
01:38:53.305 --> 01:38:55.725
one or two business days after you submit the request.

1564
01:38:56.825 --> 01:38:57.325
Okay.

1565
01:38:57.705 --> 01:39:01.945
Okay. And they'll notify you So that that was my question. Okay. Sure. It's been simple.

1566
01:39:01.945 --> 01:39:04.360
Thanks very much. Alright. Thank you, Ken.

1567
01:39:05.380 --> 01:39:07.880
Alright. I think we've got time for a couple more

1568
01:39:08.420 --> 01:39:08.920
questions

1569
01:39:09.300 --> 01:39:09.800
here.

1570
01:39:10.420 --> 01:39:13.960
We got Yosef on the line. Yosef, how are you doing today?

1571
01:39:15.745 --> 01:39:18.805
Hi. Can you hear me? Yes. Yes. Where are you calling from, Yosef?

1572
01:39:20.385 --> 01:39:25.045
I'm Manchester in The UK. Okay. Okay. Late night there. Thank you for joining us.

1573
01:39:25.585 --> 01:39:26.085
Yeah.

1574
01:39:26.745 --> 01:39:27.245
And

1575
01:39:28.065 --> 01:39:31.940
Gotta help you. Theukgateway.co.com.

1576
01:39:32.080 --> 01:39:34.660
I've had this site built and then I reset it.

1577
01:39:34.800 --> 01:39:39.040
I've got I just wanna know where would I start because it I'm I'm this isn't for me.

1578
01:39:39.040 --> 01:39:41.120
This is I build websites for client.

1579
01:39:41.120 --> 01:39:45.135
Now I he didn't like it, and he told me to to do something that's good.

1580
01:39:45.135 --> 01:39:47.375
Now the way I looked at it is how I like it.

1581
01:39:47.375 --> 01:39:54.895
The way I've seen you do your webinars is you do it what's good for the for the, the customers that people using the websites.

1582
01:39:54.895 --> 01:39:59.315
What would you recommend how I should do this? It's more like on local directory.

1583
01:40:01.280 --> 01:40:02.019
Got you.

1584
01:40:03.119 --> 01:40:03.619
Now

1585
01:40:04.079 --> 01:40:05.539
this is going to be

1586
01:40:05.840 --> 01:40:09.840
a directory of UK businesses or or or what what do you mean when you say local?

1587
01:40:09.840 --> 01:40:11.539
Because UK is is a country.

1588
01:40:13.025 --> 01:40:17.364
So three it's about three different small communities within The UK.

1589
01:40:17.585 --> 01:40:20.005
So it'll be businesses and then some residents.

1590
01:40:22.945 --> 01:40:23.445
Okay.

1591
01:40:24.465 --> 01:40:26.485
And is this going to be for tourists

1592
01:40:26.945 --> 01:40:28.005
or for locals

1593
01:40:28.510 --> 01:40:31.230
to browse? Locals. Within the locals. Yeah.

1594
01:40:31.230 --> 01:40:38.130
And they're they're looking to get educated and informed on what to do and what's available in those certain areas?

1595
01:40:38.750 --> 01:40:41.170
Yeah. Okay. And then and then people's,

1596
01:40:42.675 --> 01:40:44.215
people in the within the communities,

1597
01:40:44.595 --> 01:40:45.495
contact details.

1598
01:40:46.355 --> 01:40:46.595
Okay.

1599
01:40:46.595 --> 01:40:53.735
So so there's also the actual people who reside there, not just businesses, will have public listings, so like a white pages.

1600
01:40:54.440 --> 01:40:54.940
Yes.

1601
01:40:55.880 --> 01:40:57.100
Okay. Perfectly fine.

1602
01:40:57.880 --> 01:41:01.820
What I would recommend actually you've started with our yellow pages directory.

1603
01:41:02.760 --> 01:41:04.780
Mhmm. I would actually recommend

1604
01:41:05.240 --> 01:41:11.415
starting with our and you can email the support team. Ask them to install the local travel guide,

1605
01:41:12.835 --> 01:41:18.215
to the site. Now, you can tone down the phrases like hot spots and and things to do,

1606
01:41:19.400 --> 01:41:20.780
But this layout

1607
01:41:21.320 --> 01:41:23.480
might serve your your client a bit better.

1608
01:41:23.480 --> 01:41:30.780
It's still a yellow pages, but what it does is it does have a focus on content and things to do in certain areas,

1609
01:41:32.415 --> 01:41:36.114
which which may be more appealing to the customer. And I think does

1610
01:41:36.415 --> 01:41:38.355
a better job of creating a portal,

1611
01:41:39.375 --> 01:41:41.954
to explore certain regions and areas.

1612
01:41:43.295 --> 01:41:46.514
So again, these are top level categories here like accommodations,

1613
01:41:46.815 --> 01:41:48.150
food and dining, things to

1614
01:41:48.870 --> 01:41:52.949
do. Mhmm. Now I don't know how many different local areas you're serving.

1615
01:41:53.110 --> 01:41:55.929
Generally, this would be for just, you know, one region.

1616
01:41:56.710 --> 01:42:01.429
You know, like this this this is kinda we we cater this to the Los Angeles, California area.

1617
01:42:01.429 --> 01:42:02.825
You can see pictures of Hollywood.

1618
01:42:03.364 --> 01:42:05.065
And what you can do is,

1619
01:42:06.245 --> 01:42:10.805
I guess it's called white pages for for local listings of actual people who live somewhere.

1620
01:42:10.805 --> 01:42:15.065
You can make one of the main menu links the white pages or locals directory.

1621
01:42:15.650 --> 01:42:19.990
Whatever whatever makes sense makes sense for you, and add that to the main menu link.

1622
01:42:20.210 --> 01:42:25.270
But what you can do, Josef, is email the support team, ask them to install the travel guide,

1623
01:42:25.810 --> 01:42:30.355
theme for you. And I think this would be a better starting point than, the yellow pages,

1624
01:42:30.735 --> 01:42:31.715
directory theme.

1625
01:42:32.495 --> 01:42:32.735
Right.

1626
01:42:32.735 --> 01:42:39.235
Now there's one big problem which I've run into is when uploading members which I have on a CSV file

1627
01:42:39.775 --> 01:42:41.875
is getting the categories between

1628
01:42:42.335 --> 01:42:44.195
people residing and then businesses

1629
01:42:44.570 --> 01:42:46.890
and getting it well with searching and everything.

1630
01:42:46.890 --> 01:42:51.230
How would how would that I would set up your your top level category.

1631
01:42:52.650 --> 01:42:55.470
Instead of the top level category as,

1632
01:42:55.930 --> 01:42:56.430
accommodations,

1633
01:42:57.125 --> 01:43:00.505
fine dining, things to do, like the the categories for businesses,

1634
01:43:00.885 --> 01:43:03.625
I think what you should do is set up your top level categories

1635
01:43:04.405 --> 01:43:05.785
as like local resident,

1636
01:43:06.885 --> 01:43:07.385
and

1637
01:43:08.405 --> 01:43:09.785
or and then business

1638
01:43:10.165 --> 01:43:11.545
business slash company.

1639
01:43:12.500 --> 01:43:13.880
So that way Right.

1640
01:43:15.860 --> 01:43:23.800
That that way it's very clear if what you're searching for is a is or what how you're importing people if they're a resident or a or a local business.

1641
01:43:24.395 --> 01:43:24.555
Right.

1642
01:43:24.555 --> 01:43:29.614
And then you're saying within the lower categories, they make different businesses and then different residents.

1643
01:43:31.675 --> 01:43:36.094
Exactly. So I don't know what kind of categories you would have for a local resident.

1644
01:43:36.795 --> 01:43:37.935
Just different areas.

1645
01:43:38.810 --> 01:43:43.070
Sure. Yeah. You you could do that. You can have the neighborhoods or the suburbs or regions.

1646
01:43:43.450 --> 01:43:47.790
Yeah. So you can I don't know the regions in in The UK, but you can have the London,

1647
01:43:49.210 --> 01:43:53.985
you know, whatever whatever it might be? Yeah. Yeah. Okay. And then the businesses you can do,

1648
01:43:54.525 --> 01:43:58.705
you know, the regular then you can go the main business categories from here.

1649
01:43:59.245 --> 01:44:00.545
Right. Brilliant.

1650
01:44:00.845 --> 01:44:05.025
Okay. Thank you so much. Alright. Thank you very much, Joseph. Good question there.

1651
01:44:05.930 --> 01:44:07.710
Alright. So he's a web developer,

1652
01:44:08.250 --> 01:44:09.230
making a website

1653
01:44:09.530 --> 01:44:14.730
for a client. Very, very common. We see that a lot of agencies work with BD. So so good to know.

1654
01:44:14.730 --> 01:44:17.230
Hope hope your client has some success with this.

1655
01:44:17.655 --> 01:44:20.235
Alright. And, I think we got time for,

1656
01:44:20.855 --> 01:44:22.875
one more, question here.

1657
01:44:23.895 --> 01:44:27.595
And we have, again, our good friend Wendy. Wendy, how are you today?

1658
01:44:28.935 --> 01:44:33.080
I'm fine. Thank you. Can you hear me? Can hear you, loud and clear.

1659
01:44:33.080 --> 01:44:34.620
How'd you like the webinar today?

1660
01:44:35.960 --> 01:44:36.460
Unfortunately,

1661
01:44:37.080 --> 01:44:41.400
I came on at 08:00, a little after eight, and I know I missed a lot.

1662
01:44:41.400 --> 01:44:47.180
So I'm hoping that you'll have a tape soon. Yes. Yes. We will. We'll have a replay, hopefully soon.

1663
01:44:48.244 --> 01:44:52.905
Okay. Great. I have a quick question, and I have a small and a

1664
01:44:53.605 --> 01:44:57.125
a a bigger question if you have time for that. Absolutely. My

1665
01:44:58.085 --> 01:45:05.120
okay. My quick question is if you go to the web site, elegantlivingdirectory.com

1666
01:45:06.220 --> 01:45:08.880
okay. So now if you go to,

1667
01:45:11.900 --> 01:45:15.200
on the nav bar, if you go to featured businesses,

1668
01:45:16.380 --> 01:45:18.284
that's a new section I added.

1669
01:45:20.664 --> 01:45:21.724
Okay. We're featuring

1670
01:45:22.105 --> 01:45:22.605
businesses

1671
01:45:23.144 --> 01:45:24.445
that may have

1672
01:45:24.905 --> 01:45:25.885
a, you know,

1673
01:45:28.025 --> 01:45:28.525
they're

1674
01:45:28.905 --> 01:45:32.045
talking about their business and, you know, whatever

1675
01:45:33.620 --> 01:45:35.560
is good happening in their business.

1676
01:45:36.260 --> 01:45:37.240
So I,

1677
01:45:37.700 --> 01:45:39.240
I'm using a third party,

1678
01:45:40.020 --> 01:45:42.760
application where I'm changing their PDF

1679
01:45:43.220 --> 01:45:46.040
into a magazine type, which is shown

1680
01:45:46.500 --> 01:45:46.995
here,

1681
01:45:48.355 --> 01:45:49.815
And if you can see that.

1682
01:45:51.235 --> 01:45:51.955
But the,

1683
01:45:52.515 --> 01:45:54.215
what I'm using right now,

1684
01:45:54.915 --> 01:45:55.415
it's

1685
01:45:55.795 --> 01:45:57.655
working off of the server

1686
01:45:58.435 --> 01:46:00.295
of that third party vendor.

1687
01:46:01.220 --> 01:46:02.760
They say we can download

1688
01:46:03.780 --> 01:46:06.840
to our servers and have this thing

1689
01:46:07.220 --> 01:46:08.680
show from our servers.

1690
01:46:09.060 --> 01:46:10.920
So it told me to create,

1691
01:46:11.380 --> 01:46:15.675
you know, a new section, which I did, you know, on on the server,

1692
01:46:16.375 --> 01:46:17.435
on our servers,

1693
01:46:18.215 --> 01:46:20.875
and, you know, download the information

1694
01:46:21.735 --> 01:46:23.114
and copy the

1695
01:46:23.495 --> 01:46:23.995
URL,

1696
01:46:24.614 --> 01:46:26.875
and it should show, and it's not working.

1697
01:46:28.310 --> 01:46:30.230
Yeah. So I don't know Yeah.

1698
01:46:30.230 --> 01:46:34.730
So generally with your with your BD site, it's more for for your website security.

1699
01:46:35.830 --> 01:46:37.930
It it doesn't you can add PDFs

1700
01:46:38.390 --> 01:46:40.570
to you can upload PDFs and images,

1701
01:46:40.870 --> 01:46:46.225
to your Brilliant Directories website, but to add to install third party solutions,

1702
01:46:47.005 --> 01:46:48.385
it wouldn't it wouldn't work.

1703
01:46:49.245 --> 01:46:51.025
Let me ask you a question.

1704
01:46:53.245 --> 01:46:56.145
You are creating these this is like a magazine.

1705
01:46:57.160 --> 01:47:00.780
This is for this is a sample for one person that you're creating this?

1706
01:47:02.600 --> 01:47:05.100
It's going to be I'm going to be featuring,

1707
01:47:05.960 --> 01:47:09.615
one business per month. So this is the first of

1708
01:47:10.175 --> 01:47:14.755
many that will come. And I really want this page to look like a magazine.

1709
01:47:14.895 --> 01:47:17.635
So but I'm trying to figure out how to do that.

1710
01:47:18.015 --> 01:47:18.495
But,

1711
01:47:19.215 --> 01:47:22.995
yeah. So, I created this magazine. When you click on it,

1712
01:47:23.590 --> 01:47:29.990
you know, you you can expand it, and so you can, you know, actually read the writing and all of that.

1713
01:47:29.990 --> 01:47:30.490
Mhmm.

1714
01:47:31.190 --> 01:47:35.210
So two things. This took a long time to load on my on my screen.

1715
01:47:37.554 --> 01:47:38.514
Yeah. Is it?

1716
01:47:38.514 --> 01:47:45.094
Let me ask you, are you choosing this because you like the way that it automatically lays out in a magazine format for you?

1717
01:47:46.434 --> 01:47:52.170
Yeah. I want a magazine format. I don't care how I get it. It's like a magazine format.

1718
01:47:53.910 --> 01:47:54.410
Okay.

1719
01:47:55.270 --> 01:47:58.650
Another thing is all the writing that's in this article,

1720
01:47:59.510 --> 01:48:01.370
you're not going to receive,

1721
01:48:02.855 --> 01:48:04.395
any SEO value

1722
01:48:04.695 --> 01:48:09.915
from that because Google will not be able to pick it up, and the person that you're spotlighting or featuring,

1723
01:48:11.335 --> 01:48:12.875
really isn't going to

1724
01:48:13.735 --> 01:48:18.630
get any any real value except that that the fact that they'll be on this page for a period

1725
01:48:18.930 --> 01:48:19.750
of time.

1726
01:48:22.210 --> 01:48:23.510
I might

1727
01:48:24.130 --> 01:48:26.050
so to answer your question in short,

1728
01:48:26.450 --> 01:48:30.915
I I don't know how this tool works, but it it won't work to install on on the server.

1729
01:48:31.315 --> 01:48:34.455
So that that might be something that you'll have to find a workaround

1730
01:48:34.995 --> 01:48:35.495
for.

1731
01:48:35.955 --> 01:48:38.535
Another thing is there's no SEO value with this.

1732
01:48:39.235 --> 01:48:43.975
Another thing is I I'm still trying to figure out what all these options do down here.

1733
01:48:44.720 --> 01:48:47.380
And it's I guess this turns the page.

1734
01:48:49.760 --> 01:48:50.420
You know,

1735
01:48:52.080 --> 01:48:57.700
I I think a better thing for you to do and again, I don't wanna go against what you're trying to achieve,

1736
01:48:58.795 --> 01:49:00.335
but you might want to

1737
01:49:00.795 --> 01:49:02.975
utilize the website blog section

1738
01:49:03.915 --> 01:49:04.895
of your site.

1739
01:49:05.675 --> 01:49:06.895
Create a category

1740
01:49:07.595 --> 01:49:13.135
of featured members. See right here you have category options, and I do see that you're using your

1741
01:49:13.550 --> 01:49:14.690
your blog area.

1742
01:49:15.230 --> 01:49:17.730
Create one of the categories as featured members

1743
01:49:18.110 --> 01:49:22.690
and write a nice piece on the featured member on your on your website,

1744
01:49:23.070 --> 01:49:25.330
and actually have it as an article.

1745
01:49:26.535 --> 01:49:29.675
That is actual text that Google would be able to I did

1746
01:49:32.375 --> 01:49:32.855
Yeah.

1747
01:49:32.855 --> 01:49:39.675
I did try to do that, and I u and I cloned the section, and I think I messed up the website so badly.

1748
01:49:42.159 --> 01:49:44.579
And and yet, although this is a

1749
01:49:45.519 --> 01:49:48.579
clone of the blog site, it looks nothing

1750
01:49:49.119 --> 01:49:50.659
like the blog site.

1751
01:49:51.440 --> 01:49:51.940
So,

1752
01:49:52.320 --> 01:49:57.425
you know, I really did want this to look like a blog site instead of just, you know,

1753
01:49:57.965 --> 01:49:59.905
one full page of nothing.

1754
01:50:02.045 --> 01:50:04.305
Oh, oh, the the featured business name.

1755
01:50:05.965 --> 01:50:06.465
Yeah.

1756
01:50:07.965 --> 01:50:11.810
Like, on the blog site on the blog site, it it's nicely

1757
01:50:12.270 --> 01:50:16.510
categorized the different articles Correct. You know, it's different. Right.

1758
01:50:16.510 --> 01:50:20.590
So what what you can do is once you create a category, I'll just go to category one.

1759
01:50:20.590 --> 01:50:24.175
This is cool for everyone to know. So I'm gonna search category one.

1760
01:50:24.175 --> 01:50:25.875
Let's say this was your featured

1761
01:50:26.655 --> 01:50:28.515
your featured businesses category.

1762
01:50:28.895 --> 01:50:30.435
So what's really cool is,

1763
01:50:30.815 --> 01:50:35.475
and what you can do is, now you have a URL that links to category

1764
01:50:35.775 --> 01:50:38.550
one. So what you can do now instead is,

1765
01:50:38.930 --> 01:50:43.170
is you copy this URL and you use it as the link in your main menu.

1766
01:50:43.170 --> 01:50:45.350
So when people click on featured businesses,

1767
01:50:45.730 --> 01:50:48.550
they're gonna go to the category for featured businesses,

1768
01:50:48.965 --> 01:50:51.224
and now you have all of them listed here,

1769
01:50:52.005 --> 01:50:56.344
which will be infinitely better than trying to use that third party

1770
01:50:56.724 --> 01:50:57.204
tool,

1771
01:50:57.605 --> 01:50:59.065
for your website because

1772
01:51:00.005 --> 01:51:03.144
the article will live on your website forever. You'll have

1773
01:51:03.760 --> 01:51:09.860
content that you can link to, individual content, because with this one it's just one page that you have right now.

1774
01:51:09.920 --> 01:51:13.540
So what I would really recommend doing, and let me do this for you, is

1775
01:51:13.920 --> 01:51:16.100
create a blog category called

1776
01:51:16.635 --> 01:51:17.455
featured businesses.

1777
01:51:18.635 --> 01:51:20.095
Let me see where you have

1778
01:51:22.315 --> 01:51:26.735
your blog. Let me see if you have your categories here or in the the form manager.

1779
01:51:27.515 --> 01:51:30.495
Okay. It's in the form manager. Let me go there with you.

1780
01:51:32.610 --> 01:51:34.710
And let's look for your blog feature,

1781
01:51:36.290 --> 01:51:38.150
and I'm gonna update the categories.

1782
01:51:44.850 --> 01:51:45.910
Featured businesses,

1783
01:51:47.235 --> 01:51:49.014
and I'll go ahead and save the changes.

1784
01:51:52.995 --> 01:51:56.295
And and now what you have let me refresh the page.

1785
01:51:58.435 --> 01:51:58.935
Okay.

1786
01:52:00.370 --> 01:52:04.150
And let this load. So now you have a category called featured businesses.

1787
01:52:04.370 --> 01:52:10.150
I'll just conduct a search for this, an open search. But now I have the URL here.

1788
01:52:10.210 --> 01:52:16.935
So you can take this link and use it as one of your main menu links, and you can see there's no no featured businesses

1789
01:52:18.114 --> 01:52:19.015
listed here.

1790
01:52:19.875 --> 01:52:21.415
But now you can start

1791
01:52:21.875 --> 01:52:23.975
adding adding your articles here.

1792
01:52:24.515 --> 01:52:25.975
I would recommend Oh.

1793
01:52:26.480 --> 01:52:28.880
I would recommend recommend doing this.

1794
01:52:28.880 --> 01:52:34.179
So now when you create the article of the featured business, make sure you categorize them as featured business,

1795
01:52:34.640 --> 01:52:40.715
and then go ahead and write your article in PuffPeace on them, and they'll show up in this in this link on your site.

1796
01:52:40.715 --> 01:52:45.375
So, you can grab this link, put it in the main menu like we've done in the webinar a couple times now,

1797
01:52:45.755 --> 01:52:47.355
and and you'll be good to go.

1798
01:52:47.355 --> 01:52:51.935
And you won't be using a tool that Google can't read, takes a long time to load,

1799
01:52:52.420 --> 01:52:57.720
has a limited lifespan, and I'm sure that tool probably wants to charge you for some advanced features in the future.

1800
01:52:59.540 --> 01:53:01.800
So so that would be my recommendation.

1801
01:53:02.740 --> 01:53:05.755
Okay. That that's a good one. Alright.

1802
01:53:06.135 --> 01:53:09.595
Alright. Well, your site's looking great. Thank you thank you for sharing it.

1803
01:53:10.055 --> 01:53:10.795
Thank you.

1804
01:53:11.975 --> 01:53:14.215
Alright. Good stuff there from Wendy's.

1805
01:53:14.215 --> 01:53:18.955
She's a shaker and a mover doing lots of things, with her website. So really glad

1806
01:53:19.440 --> 01:53:20.860
to see that.

1807
01:53:21.920 --> 01:53:26.080
Action packed webinar today. I was excited about it. It turned out really well.

1808
01:53:26.080 --> 01:53:28.020
So thank you guys, for joining.

1809
01:53:28.640 --> 01:53:29.860
Some final remarks.

1810
01:53:30.320 --> 01:53:37.305
If you do want your website showcased in the next webinar, you can email events@brilliantdirectories.com.

1811
01:53:37.305 --> 01:53:45.085
Please include a link to your website, and we'll let you know prior to the next webinar if your site has been selected.

1812
01:53:45.699 --> 01:53:50.920
Thank you to Greg for sharing your website with us. It was great to review that with you.

1813
01:53:51.380 --> 01:53:52.360
And then let me

1814
01:53:53.059 --> 01:53:56.579
backtrack here to our Facebook contest of the week.

1815
01:53:56.579 --> 01:54:04.005
If you haven't already done so, if you're still on the webinar, just take two seconds and go to facebook.com/brilliantdirectories

1816
01:54:04.005 --> 01:54:08.665
and share the post that we have pinned at the top of our Facebook page.

1817
01:54:09.284 --> 01:54:14.425
You will enter to win a chance to you'll win a chance to receive $200

1818
01:54:14.730 --> 01:54:18.270
in BD credits that you can use for websites, add ons,

1819
01:54:18.570 --> 01:54:24.030
training calls, and more, and we will announce a random winner in the next webinar as well.

1820
01:54:25.130 --> 01:54:28.030
We had a lot of fun building a Facebook

1821
01:54:28.534 --> 01:54:31.915
ad together. That was great. That was the tip of the week.

1822
01:54:32.534 --> 01:54:38.474
And again the recommended reading you can Google jab jab jab right hook, and it's a great,

1823
01:54:39.655 --> 01:54:40.635
a great asset

1824
01:54:40.935 --> 01:54:44.880
to learn more about online marketing and really how to grab the

1825
01:54:45.260 --> 01:54:47.120
attention of your audience.

1826
01:54:49.260 --> 01:54:50.720
Great updates this week,

1827
01:54:51.900 --> 01:54:55.820
and I just want to say if you haven't already done so join our Facebook group.

1828
01:54:55.820 --> 01:54:59.565
You can go to brilliantdirectories.com/facebook.

1829
01:54:59.565 --> 01:55:03.505
If we didn't get to your question today, have no fear, that's not a problem.

1830
01:55:03.965 --> 01:55:08.305
You can ask it in the Facebook group and we can definitely carry the conversation

1831
01:55:09.085 --> 01:55:09.585
there.

1832
01:55:10.125 --> 01:55:12.465
On behalf of the entire team, I'm Jason,

1833
01:55:13.220 --> 01:55:14.420
Gabe and Patrick.

1834
01:55:14.420 --> 01:55:20.600
Thank you guys so much for joining us today, in this week's webinar, and we'll catch you in the next webinar in two weeks from now.

1835
01:55:20.660 --> 01:55:22.040
Have a brilliant day, everyone.