WEBVTT

1
00:00:00.399 --> 00:00:05.620
Alright. Let's dive right into it. Thank you everyone for joining us for Webinar Wednesday,

2
00:00:06.319 --> 00:00:07.460
tips to grow

3
00:00:07.839 --> 00:00:08.740
your online

4
00:00:09.360 --> 00:00:09.860
community.

5
00:00:11.519 --> 00:00:14.019
If this is your first Webinar Wednesday,

6
00:00:14.555 --> 00:00:16.715
thank you for joining us. It's great to be with you here.

7
00:00:16.715 --> 00:00:28.260
I'm Jason there on the left, and we're lucky to be joined by Gabe, one of the great support specialists we have here at Brilliant Directories, and also Patrick Brunell from the Customization Experts,

8
00:00:33.620 --> 00:00:35.320
Brilliant Directories website.

9
00:00:35.380 --> 00:00:40.760
The the stuff they create is simply amazing, and it's great to have both you guys here on the webinar with us.

10
00:00:41.300 --> 00:00:43.480
That's awesome, David. It's a pleasure to be here.

11
00:00:44.255 --> 00:00:46.435
Yeah. It's always a pleasure to be here. Thanks, Jay.

12
00:00:47.295 --> 00:00:49.475
I'd say that every every week, I really

13
00:00:49.775 --> 00:00:52.335
look forward to to the next webinar on Wednesday.

14
00:00:52.335 --> 00:00:57.390
They they really just keep getting better and better, and it's a real joy to be a part of it with everyone here.

15
00:00:58.590 --> 00:01:05.090
And I like to always mention if you haven't joined yet, you probably have, please join our Facebook group,

16
00:01:05.630 --> 00:01:07.170
the Brilliant Directories Marketing

17
00:01:07.470 --> 00:01:07.970
Strategy

18
00:01:08.510 --> 00:01:09.010
Network.

19
00:01:09.390 --> 00:01:11.330
It's a great place to continue

20
00:01:12.045 --> 00:01:12.785
the conversations

21
00:01:13.165 --> 00:01:15.505
after webinar web Wednesday is completed.

22
00:01:16.045 --> 00:01:20.305
There's some really great participation and discussions in there. I'm learning a lot.

23
00:01:20.445 --> 00:01:25.745
People are helping each other. So if you want to really learn how to monetize and grow

24
00:01:26.060 --> 00:01:29.040
your online directory website, and really leverage all

25
00:01:29.580 --> 00:01:35.520
and maximize the features that are built in, it's a great place, to join fellow directory website owners.

26
00:01:35.820 --> 00:01:40.320
You can go to brilliantdirectories.com/facebook.

27
00:01:40.645 --> 00:01:45.605
Just make sure you're logged into your Facebook account, and you can request to join the group.

28
00:01:45.605 --> 00:01:47.385
So I look forward to seeing you there.

29
00:01:48.485 --> 00:01:52.245
And also for the newbies that we have, welcome to webinar Wednesday.

30
00:01:52.245 --> 00:01:59.370
It really is a great place to learn how to sharpen up on your marketing skills to help grow your online community.

31
00:02:00.070 --> 00:02:04.409
So with webinar Wednesday, we're really looking to provide you with tips and strategies,

32
00:02:05.430 --> 00:02:06.810
to grow and expand

33
00:02:07.395 --> 00:02:12.035
your member community, and and a member community could be many different many different things.

34
00:02:12.035 --> 00:02:13.735
It could be a non profit organization,

35
00:02:14.355 --> 00:02:16.135
it could be a 100%

36
00:02:16.194 --> 00:02:17.495
for profit website,

37
00:02:18.435 --> 00:02:21.495
in a specific industry, or a local business directory,

38
00:02:21.955 --> 00:02:24.080
and what we wanna touch on are things

39
00:02:24.380 --> 00:02:26.960
like how to generate more revenue from your website,

40
00:02:27.340 --> 00:02:30.000
how to attract more traffic, how to improve

41
00:02:30.540 --> 00:02:31.840
the user experience,

42
00:02:32.700 --> 00:02:37.980
and also ways to help grow your overall brand and its credibility within the industry.

43
00:02:37.980 --> 00:02:41.615
So if you have questions, if you're just getting started out, or your website

44
00:02:41.995 --> 00:02:46.015
is a little more established, and you're looking to reach the next milestone,

45
00:02:46.795 --> 00:02:51.135
with your with your marketing, this is a great place to ask questions and learn

46
00:02:51.470 --> 00:02:54.849
from each other. So if you're looking to improve your skills,

47
00:02:55.150 --> 00:02:58.269
this is the right place to be and you're doing a great job being here.

48
00:02:58.269 --> 00:03:02.370
And it's, again, it's it's a privilege and a joy to be with you guys here on Webinar Wednesdays.

49
00:03:03.724 --> 00:03:08.704
And because our time is so precious and so valuable here at Webinar Wednesdays,

50
00:03:09.165 --> 00:03:17.825
in order to really maximize the value here for everyone, if you have any support related issues, please go ahead and email the Brilliant Directories support team.

51
00:03:18.210 --> 00:03:21.190
If you want if you're reporting known issues or need comprehensive

52
00:03:21.570 --> 00:03:23.030
edits or customizations

53
00:03:23.330 --> 00:03:26.790
and things like that, please feel free to email the Brilliant Directories

54
00:03:27.250 --> 00:03:31.410
support team, and they can troubleshoot any issues that you might be having on your website.

55
00:03:31.410 --> 00:03:33.110
We're always happy to help you there.

56
00:03:34.075 --> 00:03:34.395
Alright.

57
00:03:34.395 --> 00:03:45.215
We're we got a lot of updates to show you guys today and it's not from this slide, the BD Lab updates, but there's a few small things here that I wanted to kind of show you guys so that you know they're

58
00:03:45.595 --> 00:03:46.335
being added

59
00:03:46.950 --> 00:03:50.810
to the system. We launch tons of updates every week,

60
00:03:51.110 --> 00:03:52.730
and here's a few that I think

61
00:03:53.350 --> 00:03:56.810
stand out. I wanna thank Eric for making this recommendation.

62
00:03:56.870 --> 00:03:59.235
He emailed events@brilliantdirectories.com.

63
00:03:59.475 --> 00:04:00.935
In the previous webinar,

64
00:04:01.315 --> 00:04:07.255
we showed you guys and let me just go there, that you have more settings for your home page streaming options.

65
00:04:07.395 --> 00:04:10.375
Let me go there. But there was one missing

66
00:04:11.635 --> 00:04:12.615
for events.

67
00:04:13.410 --> 00:04:14.310
I'll show you exactly what I'm

68
00:04:14.690 --> 00:04:15.750
talking about here.

69
00:04:18.370 --> 00:04:23.110
So in your design settings, many of you are familiar with the homepage layout tab,

70
00:04:23.730 --> 00:04:24.790
and the homepage

71
00:04:25.250 --> 00:04:29.175
section orders that you can have to stream different types of content on your homepage.

72
00:04:29.815 --> 00:04:33.275
You may want to stream recent events for example,

73
00:04:33.895 --> 00:04:35.275
which is perfectly fine,

74
00:04:35.655 --> 00:04:39.754
and then it will show in the in the order that you're selecting items to show.

75
00:04:40.615 --> 00:04:42.875
With the section orders you have options,

76
00:04:43.740 --> 00:04:45.360
Let me just toggle this here.

77
00:04:46.620 --> 00:04:52.060
And before the options were limited, you could really just choose how many posts you wanted to show.

78
00:04:52.060 --> 00:04:57.919
For example, the the recent events, you could just choose how many events to show, but we've added a ton

79
00:04:58.460 --> 00:04:59.280
more features

80
00:05:00.325 --> 00:05:05.465
here. And the one that Eric recommended was to limit post based on the membership level

81
00:05:05.845 --> 00:05:10.485
IDs of the member. So if you only want your premium members to

82
00:05:11.125 --> 00:05:14.105
content to stream on the home page, in this case for events,

83
00:05:14.520 --> 00:05:18.620
you would just put the ID of that membership level. And let me show you where

84
00:05:19.080 --> 00:05:23.400
that ID can be found in your finance tab under manage products.

85
00:05:23.400 --> 00:05:25.659
These are essentially your membership levels.

86
00:05:27.000 --> 00:05:29.500
Each membership level or product has an ID.

87
00:05:29.865 --> 00:05:36.125
So this is product ID five, four, three, two, and one. So you can not only,

88
00:05:37.305 --> 00:05:43.645
select that you want events to show on your homepage, you can also limit it to only your premium and featured members

89
00:05:44.009 --> 00:05:46.110
events to stream on the homepage.

90
00:05:46.250 --> 00:05:52.509
So thanks Eric for recommending that, and that functionality is now available in your design settings.

91
00:05:56.665 --> 00:05:59.325
This is a big one and super helpful.

92
00:05:59.865 --> 00:06:03.405
Being able to manage the members product subscriptions.

93
00:06:03.545 --> 00:06:05.725
Let me show you exactly what I'm talking about.

94
00:06:06.425 --> 00:06:12.140
Up until now you would be able to view, and I have a test site here with some just sample

95
00:06:12.840 --> 00:06:14.380
transaction data in it.

96
00:06:14.680 --> 00:06:20.620
You could just view the transaction history of all your members and make decisions with this actions

97
00:06:21.000 --> 00:06:25.205
drop down, but there really wasn't a way to see all the active products

98
00:06:25.505 --> 00:06:28.405
or subscriptions that a member might have.

99
00:06:28.785 --> 00:06:33.604
So what we have now is if you actually click on over to the account details of a member,

100
00:06:34.705 --> 00:06:36.324
let me go there with you here.

101
00:06:37.470 --> 00:06:41.650
Now when you go to the account details, there's this nifty tab here called subscriptions,

102
00:06:42.830 --> 00:06:44.850
and it will show you all the active

103
00:06:45.950 --> 00:06:50.025
subscriptions that a member has and the next payment date.

104
00:06:50.264 --> 00:06:53.725
Also the price and the cycle if it's monthly or yearly.

105
00:06:54.025 --> 00:06:59.485
So now what you can do even if if a member is next payment date is one year in the future,

106
00:07:00.185 --> 00:07:03.090
you could end this subscription so the billing will stop

107
00:07:03.650 --> 00:07:04.550
in the future.

108
00:07:04.850 --> 00:07:08.389
And then it shows as ended, and the next payment date is obviously

109
00:07:08.850 --> 00:07:09.750
not available.

110
00:07:10.930 --> 00:07:12.630
And to take this a bit further,

111
00:07:13.410 --> 00:07:15.830
now what I'm about to show you now always existed.

112
00:07:17.565 --> 00:07:20.065
And in case you didn't know, your members

113
00:07:20.445 --> 00:07:24.145
when they log into their account, they can go to their billing details.

114
00:07:26.605 --> 00:07:27.105
Whoops.

115
00:07:27.885 --> 00:07:29.105
Let me go back here.

116
00:07:30.319 --> 00:07:32.819
They can go head on over to the billing details,

117
00:07:35.599 --> 00:07:37.759
and they can update their card on file.

118
00:07:37.759 --> 00:07:42.879
Your members can also see what active products or subscriptions that they have.

119
00:07:42.879 --> 00:07:45.379
In most cases a member will only have

120
00:07:45.735 --> 00:07:47.195
one active subscription.

121
00:07:47.975 --> 00:07:51.035
But what's nice here is they can see their entire payment history.

122
00:07:51.574 --> 00:07:59.115
They can see even if they have past due payments, so we can see that this payment was due on the fourteenth and it's unpaid.

123
00:07:59.479 --> 00:08:03.740
The member could go ahead and pay now. Now you also have the same controls

124
00:08:04.280 --> 00:08:05.580
in the back end administration

125
00:08:05.880 --> 00:08:07.020
area as well.

126
00:08:07.320 --> 00:08:15.335
So your members can see all their transaction history here as well, so it's nice little place for your members to kind of get a snapshot

127
00:08:15.715 --> 00:08:18.855
of their payment and subscription history on your website.

128
00:08:24.275 --> 00:08:27.175
These two are coming soon. They're not yet released.

129
00:08:27.509 --> 00:08:29.289
The ones that I just showed are

130
00:08:30.470 --> 00:08:32.169
released. This one will be helpful,

131
00:08:32.630 --> 00:08:37.130
and I think I think Pat you have some insight here. If you have the profile statistics

132
00:08:38.070 --> 00:08:43.245
add on, the profile analytics add on, let me show you what that is real quick on the Brilliant Directories web

133
00:08:46.365 --> 00:08:50.065
site. There's an add on, it's the member profile analytics.

134
00:08:50.445 --> 00:08:51.745
Let me find it here.

135
00:08:55.565 --> 00:08:56.464
And it basically

136
00:08:57.279 --> 00:09:00.660
will start tracking how many profile views a member's

137
00:09:01.120 --> 00:09:03.700
profile page receives, how many clicks to their website,

138
00:09:04.400 --> 00:09:05.300
how many times

139
00:09:06.000 --> 00:09:10.635
their phone number is requested to be seen. So you can how many times the click to call is done.

140
00:09:10.635 --> 00:09:22.175
So it really provides your members with a lot of good analytical data about their listings, and it's really good in case a member wants to cancel, you can show them this data and show them the value of their listing on your website.

141
00:09:22.875 --> 00:09:26.070
Up until now you would have to log in as the member just

142
00:09:27.030 --> 00:09:29.690
to view the information of the profile statistics,

143
00:09:30.310 --> 00:09:41.615
but now it's going to be another tab here next to the subscriptions it's gonna called be called profile stats, and you as the as the admin will not need to log in as the member to view this information.

144
00:09:41.755 --> 00:09:43.935
It'll be readily available to you,

145
00:09:44.315 --> 00:09:46.495
in the admin. Now Pat, just

146
00:09:47.515 --> 00:09:52.095
in in general, what do you like most about the the profile analytics add on?

147
00:09:54.300 --> 00:09:59.200
Well, especially with the the new update that you've done when you have your sales staff or if yourself you're managing,

148
00:09:59.660 --> 00:10:03.840
your own members. In the past, I'd have to log in and I'd have to hunt for this information.

149
00:10:04.140 --> 00:10:09.120
But this insight is extremely helpful to me as the directory owner to know what kind of value

150
00:10:09.425 --> 00:10:10.785
I'm bringing to that member.

151
00:10:10.785 --> 00:10:16.165
So if in this case, I'm seeing a lot of views or a lot of click to calls or a lot of clicks to their Facebook page,

152
00:10:16.545 --> 00:10:17.365
that information

153
00:10:18.144 --> 00:10:24.564
can help me perhaps convince them to stay on, perhaps convince them not to cancel, or perhaps convince them to upgrade.

154
00:10:24.930 --> 00:10:28.790
So that insight is very helpful to the person that that's trying to make that sale.

155
00:10:31.250 --> 00:10:35.010
Yeah. I think it it pretty much gives you a little bit more ammo when you're,

156
00:10:35.490 --> 00:10:41.365
when you're coming to the negotiating table with a potential paying member or a member that needs needs or wants to upgrade.

157
00:10:42.465 --> 00:10:45.025
The next item Correct. And if you Yeah. Go ahead.

158
00:10:45.025 --> 00:10:51.205
And if you hide if you're gonna hide this because there's some directory owners that don't want to make this information public,

159
00:10:52.065 --> 00:10:52.885
for the members

160
00:10:53.480 --> 00:10:54.380
on their end.

161
00:10:54.440 --> 00:10:58.940
If they hide it from the members, will the administrator still be able to get this valuable insight?

162
00:10:59.320 --> 00:10:59.560
Yeah.

163
00:10:59.560 --> 00:11:04.140
When this is launched, if you have this add on, the the administrator will always see this information,

164
00:11:05.320 --> 00:11:06.860
in the admin area.

165
00:11:07.175 --> 00:11:10.555
But if you log in as the member, you can choose

166
00:11:11.095 --> 00:11:14.855
for the member to see it or not. Here's the link for for profile statistics.

167
00:11:14.855 --> 00:11:16.634
So this is what the member would see.

168
00:11:16.935 --> 00:11:21.435
You can choose to make this available to the member or not, but as long as you have the add on,

169
00:11:22.379 --> 00:11:24.959
you will be able to see it in the admin this information.

170
00:11:26.860 --> 00:11:27.680
Very helpful.

171
00:11:28.779 --> 00:11:31.600
Awesome. And the next one is

172
00:11:33.019 --> 00:11:34.319
the member content

173
00:11:34.699 --> 00:11:35.199
tab.

174
00:11:35.500 --> 00:11:39.755
Up until now you would go to content, and then go to

175
00:11:40.774 --> 00:11:44.875
manage posts, and you would see all the content from your website from all your members.

176
00:11:45.014 --> 00:11:47.834
Their events that they've posted, job listings,

177
00:11:48.214 --> 00:11:49.675
photo albums, and whatnot.

178
00:11:50.560 --> 00:11:52.899
Now with with the member content tab,

179
00:11:53.520 --> 00:11:58.580
you'll be able to see all the content a member has uploaded here. In this case, this member has

180
00:11:58.960 --> 00:11:59.700
an article

181
00:12:00.160 --> 00:12:01.060
and a classifieds

182
00:12:01.600 --> 00:12:02.100
listing,

183
00:12:02.694 --> 00:12:07.274
And if they had more content, you would be able to see it here. So we're really

184
00:12:07.894 --> 00:12:21.560
bringing together all the members information here, and probably in the next few months we're gonna give this page a small face lift just to make everything a little bit more cohesive and all the information a little bit easier to navigate for an individual member

185
00:12:22.500 --> 00:12:23.880
through the admin panel.

186
00:12:24.180 --> 00:12:28.040
So these are some updates that should be released probably in a few weeks here.

187
00:12:29.700 --> 00:12:31.695
So I didn't want to get too,

188
00:12:32.095 --> 00:12:38.595
in-depth with the BD lab updates because we have some more updates to show you, some actually more exciting updates in my opinion.

189
00:12:38.815 --> 00:12:39.315
And

190
00:12:39.935 --> 00:12:45.475
before we show you those, we do have a contest winner from last webinar, Vincent Haas.

191
00:12:46.210 --> 00:12:50.790
Thank you so much for sharing and liking our Facebook post.

192
00:12:51.170 --> 00:12:52.770
We've added $200

193
00:12:52.770 --> 00:12:56.630
in BD credits, to your account. You should receive a confirmation,

194
00:12:57.570 --> 00:12:58.070
email,

195
00:12:58.530 --> 00:13:02.055
in the next twenty four hours about the credits being added to your account.

196
00:13:02.055 --> 00:13:04.635
So we definitely appreciate everyone who participated

197
00:13:05.255 --> 00:13:09.035
liking and sharing our Facebook posts. So thank you very much, Vincent.

198
00:13:10.695 --> 00:13:12.555
And speaking of more updates,

199
00:13:12.930 --> 00:13:16.550
we have David Rocklin to demo a couple new add ons that,

200
00:13:17.010 --> 00:13:19.010
I believe one of them is already released.

201
00:13:19.010 --> 00:13:23.990
We kind of gave a preview of it a few webinars ago, and we have an upcoming one for

202
00:13:24.370 --> 00:13:25.545
free trial period.

203
00:13:25.545 --> 00:13:30.845
So David, why don't you tell us a little bit about these two add ons and show them show us how they work.

204
00:13:31.625 --> 00:13:32.365
Hey, everyone.

205
00:13:32.985 --> 00:13:36.125
Glad to be with you again. Few new add ons here,

206
00:13:36.745 --> 00:13:38.445
and, they're pretty exciting.

207
00:13:38.960 --> 00:13:43.540
The first one, website announcement bar, we did go over in, one of the previous webinars.

208
00:13:44.720 --> 00:13:46.400
It is ready to go now.

209
00:13:46.400 --> 00:13:50.180
So just to give you a quick little demo of it, we have it installed on the sample site here.

210
00:13:50.240 --> 00:13:53.460
So if we head on over into the design settings,

211
00:13:55.305 --> 00:14:00.204
if you have this add on installed, you'll see a brand new section in the main design settings,

212
00:14:01.144 --> 00:14:03.225
page that says website announcement bar.

213
00:14:03.225 --> 00:14:07.884
So if we go ahead and open that up, you can see all of these brand new design settings,

214
00:14:08.504 --> 00:14:10.285
specifically for this add on.

215
00:14:10.769 --> 00:14:12.790
So just to go through this really quickly,

216
00:14:13.490 --> 00:14:14.389
we can make

217
00:14:14.850 --> 00:14:15.509
a red,

218
00:14:17.250 --> 00:14:20.470
announcement bar, and we'll make the text on it

219
00:14:21.089 --> 00:14:21.589
white.

220
00:14:22.785 --> 00:14:25.045
We can choose the font family. So

221
00:14:25.505 --> 00:14:27.524
let's just choose a random one here.

222
00:14:28.065 --> 00:14:29.845
We can also choose the font size,

223
00:14:30.305 --> 00:14:35.105
the text position, left, right, or centered. In most cases, you'll probably want it centered.

224
00:14:35.105 --> 00:14:35.685
It looks,

225
00:14:36.145 --> 00:14:41.030
a little bit more clean that way. You can also choose to hide this on mobile devices.

226
00:14:41.490 --> 00:14:43.990
That's a great, feature to have.

227
00:14:44.770 --> 00:14:48.630
On mobile devices, screen real estate is really important,

228
00:14:49.330 --> 00:14:50.390
to use it well.

229
00:14:50.930 --> 00:15:01.535
And so oftentimes, maybe the announcement isn't so important where you want it to show, for all of your visitors, whether they're visiting your site on a computer, a tablet, a smartphone.

230
00:15:01.834 --> 00:15:06.735
So sometimes you may wanna hide your announcement on mobile devices. You can do that here.

231
00:15:07.529 --> 00:15:09.630
You can also choose when to display

232
00:15:10.090 --> 00:15:10.990
this announcement

233
00:15:11.450 --> 00:15:15.610
bar. So if a member is logged in, you can choose to display it.

234
00:15:15.610 --> 00:15:18.810
If they're not logged in, you can choose to always display it.

235
00:15:18.810 --> 00:15:25.175
Or if you want to hide it for a while, you can do that as well through this one option here.

236
00:15:26.514 --> 00:15:30.375
In this text area, we can put in the announcement bar text.

237
00:15:31.074 --> 00:15:35.495
For this example, Father's Day is coming up, and it's also graduation season.

238
00:15:35.880 --> 00:15:37.820
So let's go ahead and make a promotion

239
00:15:39.000 --> 00:15:40.540
for dads and grads

240
00:15:42.200 --> 00:15:42.700
promo,

241
00:15:43.080 --> 00:15:44.140
and we can do

242
00:15:45.160 --> 00:15:46.380
30% off.

243
00:15:47.560 --> 00:15:52.285
And then we can choose where we want this announcement to link to.

244
00:15:53.144 --> 00:15:54.125
In this case,

245
00:15:55.065 --> 00:15:58.204
we'd probably want to link to our

246
00:15:58.584 --> 00:16:03.690
pricing page. So we'll go ahead and copy our pricing page URL, and we'll just paste that in there.

247
00:16:03.850 --> 00:16:06.830
And now we can choose the text for our link.

248
00:16:07.770 --> 00:16:10.730
So in this example, let's go ahead and choose,

249
00:16:12.970 --> 00:16:14.190
claim discount.

250
00:16:16.715 --> 00:16:24.095
Again, same as for the announcement bar as a whole, we can choose the links background color as well as the text color.

251
00:16:24.155 --> 00:16:26.095
So make it stand out on the red.

252
00:16:26.555 --> 00:16:28.255
Let's go ahead and choose blue

253
00:16:28.790 --> 00:16:31.449
and we'll stick with the white text color.

254
00:16:31.990 --> 00:16:35.129
We can also choose to open this link in a new tab

255
00:16:35.509 --> 00:16:40.329
or not. In this case, we'll choose to open it in a new tab, so we'll save these changes.

256
00:16:42.615 --> 00:16:44.715
And once these changes are applied,

257
00:16:45.815 --> 00:16:47.275
we'll go ahead and refresh

258
00:16:47.735 --> 00:16:48.235
our

259
00:16:49.495 --> 00:16:51.915
sample site. So we'll head back to the home page.

260
00:16:53.175 --> 00:16:57.680
David, what was the setting for always show when when to show it? Was it set to always hide?

261
00:16:57.680 --> 00:17:02.480
There we go. It's set to always hide. So let's do always display. There we go. Nice catch there.

262
00:17:02.480 --> 00:17:04.339
So we'll save these changes once again.

263
00:17:06.880 --> 00:17:07.380
And

264
00:17:10.975 --> 00:17:14.255
now you can see the announcement bar is showing on the top of the site.

265
00:17:14.255 --> 00:17:18.835
So that was actually a good demonstration showing how the, display setting works.

266
00:17:19.535 --> 00:17:24.240
So you can see the text we put in, the color settings, and here's that link button.

267
00:17:24.240 --> 00:17:27.380
So if we go ahead and click this, you can see our pricing page

268
00:17:27.680 --> 00:17:29.300
opens in a brand new tab.

269
00:17:29.920 --> 00:17:38.055
So this add on, it's really great if you have any discounts or promotions that you want to make visitors aware of.

270
00:17:38.135 --> 00:17:40.635
If you have any new products or services to promote,

271
00:17:41.255 --> 00:17:45.195
you can link to your newest blog post. You can promote any upcoming events

272
00:17:45.575 --> 00:17:49.035
or maybe you have just some general news about your

273
00:17:49.975 --> 00:17:51.115
website, your community.

274
00:17:51.655 --> 00:17:55.850
Maybe you received a new award that you want to bring to people's attention.

275
00:17:55.910 --> 00:17:59.850
You can link to all of that through this announcement bar add on.

276
00:18:00.070 --> 00:18:03.350
David, I wanna I wanna say I know you randomly chose the font and the colors.

277
00:18:03.350 --> 00:18:09.130
It really looks stunning on on this site like this, and it really stands out real real nicely,

278
00:18:09.675 --> 00:18:10.175
And

279
00:18:10.715 --> 00:18:14.975
you brought up a a few good points here. You can use it to promote discounts,

280
00:18:15.595 --> 00:18:16.335
or promos.

281
00:18:16.955 --> 00:18:18.735
You can link to a news article.

282
00:18:19.515 --> 00:18:20.255
You can,

283
00:18:21.115 --> 00:18:25.380
you know, link to an event that might be happening or an award that you might have won.

284
00:18:26.020 --> 00:18:28.360
You can also sell that as ad space,

285
00:18:28.660 --> 00:18:31.720
and maybe you have a featured weekly member,

286
00:18:32.580 --> 00:18:36.180
you know, that you can use HTML code where you wrote dads and grads promo.

287
00:18:36.180 --> 00:18:38.520
So you could put an image there of a member's

288
00:18:38.835 --> 00:18:42.534
face and link to that member's profile or a business's profile,

289
00:18:43.235 --> 00:18:46.054
in the header there. So that that can also be valuable,

290
00:18:46.434 --> 00:18:48.215
real estate for for ad space.

291
00:18:49.395 --> 00:18:49.635
Yeah.

292
00:18:49.635 --> 00:18:57.350
It's a good point, especially since this link, you could you can put in any URL you want, whether it's on your site or an external website.

293
00:18:57.490 --> 00:19:02.310
So you can link to anywhere you want with this. That's great. Thanks for showing that off.

294
00:19:02.770 --> 00:19:03.270
Absolutely.

295
00:19:03.570 --> 00:19:05.430
So the second

296
00:19:06.365 --> 00:19:12.705
new add on that I wanna show you guys is the free trial period. So this will be coming soon.

297
00:19:12.845 --> 00:19:14.385
This is probably

298
00:19:14.845 --> 00:19:20.090
after the coupon codes add on, the second most requested add on, we've received.

299
00:19:20.790 --> 00:19:25.530
So this gives you the ability to provide your members with a trial period

300
00:19:25.910 --> 00:19:28.890
before they actually start paying for their membership on your website.

301
00:19:29.350 --> 00:19:29.750
And,

302
00:19:30.230 --> 00:19:31.690
we have this add on,

303
00:19:32.150 --> 00:19:34.330
added to the sample site as well.

304
00:19:34.955 --> 00:19:39.695
So to get to it Now this this add on is coming soon. I think it'll be released,

305
00:19:40.235 --> 00:19:42.495
in in a within the month, I think.

306
00:19:43.835 --> 00:19:44.655
Yeah. So,

307
00:19:45.035 --> 00:19:47.695
for right now, we'd go into manage products,

308
00:19:48.480 --> 00:19:52.240
and we can edit any of our membership levels here.

309
00:19:52.240 --> 00:19:54.820
So for this example, let's go ahead and edit our premium

310
00:19:55.280 --> 00:19:56.260
membership level.

311
00:19:59.040 --> 00:20:01.095
Believe it was in the, pricing tab.

312
00:20:02.534 --> 00:20:03.674
Yeah. There it is.

313
00:20:03.975 --> 00:20:07.034
So if you have this add on on your website,

314
00:20:07.335 --> 00:20:11.275
you can choose which membership level you wanna provide free trials for.

315
00:20:11.735 --> 00:20:19.740
So if we select yes for enable free trial period, so here we can choose how many trial days we want to provide these users for.

316
00:20:21.240 --> 00:20:23.559
Brilliant Directories, we offer a seven day trial period.

317
00:20:23.559 --> 00:20:26.220
So let's go ahead and put seven days in here just for the example,

318
00:20:27.160 --> 00:20:29.020
and we'll save these changes.

319
00:20:29.725 --> 00:20:33.024
And so now if we go ahead to the,

320
00:20:33.485 --> 00:20:36.304
purchasing page for our premium membership level,

321
00:20:36.764 --> 00:20:38.304
you'll now see that

322
00:20:38.605 --> 00:20:43.745
we have this announcement that says that there's a seven day trial included with this

323
00:20:44.650 --> 00:20:45.630
membership level.

324
00:20:46.090 --> 00:20:52.030
So over here, the number of days, this is updated automatically depending on how many days you you put in

325
00:20:52.410 --> 00:20:56.030
over here in your pricing details for this membership level.

326
00:20:56.935 --> 00:21:00.395
And all of the text in this little box, this plan includes,

327
00:21:01.495 --> 00:21:06.955
free trial, your payment will start on. These are all text labels, so you can customize this text,

328
00:21:07.335 --> 00:21:08.395
to better fit

329
00:21:08.790 --> 00:21:11.690
whatever message it is you're trying to convey to these members.

330
00:21:12.390 --> 00:21:18.250
And you can see that with the seven day free trial, seven days from now will be June 20.

331
00:21:18.870 --> 00:21:25.315
And so this date is automatically generated as well, letting the customer know that their payments will start

332
00:21:25.855 --> 00:21:30.355
being billed on June 20. And so if they cancel

333
00:21:30.655 --> 00:21:34.195
their membership before June 20, they won't be billed.

334
00:21:34.735 --> 00:21:37.179
So this is really a full fledged,

335
00:21:37.880 --> 00:21:40.860
free trial option that you can provide to your members.

336
00:21:41.320 --> 00:21:44.059
There's also some some good logic built into this.

337
00:21:44.840 --> 00:21:46.460
If after the seven days

338
00:21:47.000 --> 00:21:54.635
the credit card fails to bill, let's say, you know, they weren't able to actually build a credit card after the free trial period,

339
00:21:55.495 --> 00:21:57.435
the member's account is going to be,

340
00:21:58.135 --> 00:21:59.755
set on hold automatically,

341
00:22:00.375 --> 00:22:01.835
when this add on is released,

342
00:22:02.455 --> 00:22:12.559
and also you'll be notified that there's a potential member who has a past due payment on your site, and then you can be proactive in following up with that member to kinda see,

343
00:22:12.860 --> 00:22:15.920
if you can collect on on their membership plan.

344
00:22:17.545 --> 00:22:18.825
Mhmm. Exactly. Yeah.

345
00:22:18.825 --> 00:22:22.285
There's a lot of benefits to having this and providing your members with this option.

346
00:22:23.145 --> 00:22:26.905
Like I said, it's one of the most requested add ons that,

347
00:22:27.545 --> 00:22:29.165
that's been requested here.

348
00:22:29.545 --> 00:22:34.610
So that pretty much covers that. We do have two other add ons that will be coming soon as well.

349
00:22:35.070 --> 00:22:41.570
They are downloadable PDF invoices, which allows your members to download their invoices in PDF form.

350
00:22:42.110 --> 00:22:44.929
Oftentimes, people may want to download PDFs,

351
00:22:45.705 --> 00:22:48.125
of their invoices to keep them for their own records.

352
00:22:48.424 --> 00:22:53.065
You know, maybe it's a maybe your, their membership on your website is a business expense.

353
00:22:53.065 --> 00:22:57.565
They need to keep a record of that. So they can do that, with this add on.

354
00:22:59.090 --> 00:23:01.269
And spam form protector

355
00:23:01.730 --> 00:23:06.389
is another add on that's coming soon. This will automatically identify

356
00:23:07.090 --> 00:23:07.909
any keywords

357
00:23:08.370 --> 00:23:09.429
that are,

358
00:23:10.130 --> 00:23:11.190
marked as spam

359
00:23:11.755 --> 00:23:18.495
in form submissions on your website. So if somebody submits a a contact form or a lead form,

360
00:23:19.195 --> 00:23:20.015
any form,

361
00:23:20.635 --> 00:23:26.975
if any keywords that are inputted into that form are identified by your website as spam,

362
00:23:28.250 --> 00:23:33.610
that submission will not go through. So this will, identify spam and it'll block it as well.

363
00:23:33.610 --> 00:23:35.710
So it'll allow you to really focus on

364
00:23:36.010 --> 00:23:38.110
on real leads that are coming in,

365
00:23:38.490 --> 00:23:42.425
and provide better customer service to your customers and,

366
00:23:42.805 --> 00:23:47.385
your visitors who are looking for the members that are registered on your site.

367
00:23:47.765 --> 00:23:51.705
Yeah. You know, David, spam is just one of those things that is just relentless.

368
00:23:52.020 --> 00:23:56.360
If you have a form on your website, it it doesn't matter what platform you're on.

369
00:23:56.740 --> 00:24:01.000
These bots find a way to get through, and as technology changes,

370
00:24:01.540 --> 00:24:02.680
so does the security,

371
00:24:03.140 --> 00:24:04.040
in the forms.

372
00:24:04.545 --> 00:24:06.565
You know, there's there's things called honeypots.

373
00:24:06.785 --> 00:24:14.725
You you you've all seen the I'm not a robot, the the Google security questions, the squiggly lines to type in the letters that you're seeing.

374
00:24:14.865 --> 00:24:19.925
What I like about this one is that you, the website owner, will get to define

375
00:24:20.730 --> 00:24:22.990
the words that you consider spam.

376
00:24:23.929 --> 00:24:30.830
And if those words are entered into a form and then attempted to be submitted on your site,

377
00:24:31.530 --> 00:24:35.615
the spam form protector will reject it 100.

378
00:24:36.155 --> 00:24:37.615
So, you can do things,

379
00:24:38.395 --> 00:24:38.895
like,

380
00:24:39.755 --> 00:24:50.210
you know, you could put the entire I'm not singling anyone out, but you could put all the the characters of the Russian language as spam keywords, and if if the spam form protector identifies,

381
00:24:50.910 --> 00:24:54.450
any keywords that match, it will reject the submission.

382
00:24:55.550 --> 00:24:59.790
You can, you know, put things like Louis Vuitton bags, or Air Jordan shoes.

383
00:24:59.790 --> 00:25:01.650
These are things that I commonly see,

384
00:25:02.534 --> 00:25:04.715
get submitted through forms. So,

385
00:25:05.254 --> 00:25:14.715
we'll provide you with a default list of spam keywords we recommend, and then you can always build on that list, or, you know, modify it or or remove words that you want to allow.

386
00:25:14.934 --> 00:25:17.355
So hopefully, with the spam form protector,

387
00:25:17.870 --> 00:25:19.810
we'll get a lot closer to,

388
00:25:20.590 --> 00:25:26.130
you know, blocking spam submissions and keeping your your forms nice and clean, so your members don't get notified,

389
00:25:26.830 --> 00:25:27.650
by unnecessary

390
00:25:27.950 --> 00:25:28.450
messages.

391
00:25:29.870 --> 00:25:36.815
So thanks David for for going through these all really exciting updates, and we'll keep you guys posted as these become available and are released.

392
00:25:38.394 --> 00:25:41.215
Alright. Let me pass over the controls over here.

393
00:25:42.770 --> 00:25:43.830
Good stuff there.

394
00:25:45.090 --> 00:25:49.110
And we got a free gift for everyone today, actually. So if you're on the webinar,

395
00:25:49.490 --> 00:25:54.690
we have not only the information that we're sharing here, but Patrick from the Customization Experts has,

396
00:25:55.615 --> 00:25:58.275
an amazing tool. He's he's demonstrated it for,

397
00:25:58.735 --> 00:26:03.075
Gabe, David, and myself, and it's just mind blowing what you guys have created.

398
00:26:03.695 --> 00:26:08.835
And it's going to be available to everyone on this webinar, so stay tuned on how to claim,

399
00:26:09.179 --> 00:26:11.679
this free tool for your Brilliant Directories website.

400
00:26:11.980 --> 00:26:18.960
I'm gonna pass it over to you, Pat, to kind of explain the ins and outs of this, new tool you've created, the universal search.

401
00:26:19.820 --> 00:26:20.860
Alright. That's amazing.

402
00:26:20.860 --> 00:26:27.065
And maybe you can go to the next slide real quick as I go over some of the goals that we had when we were developing this particular tool.

403
00:26:27.845 --> 00:26:28.985
Everyone at the customization

404
00:26:29.365 --> 00:26:31.065
expert is really passionate

405
00:26:31.365 --> 00:26:36.485
about building tools that we hope can really have a positive impact. We love brilliant directories.

406
00:26:36.485 --> 00:26:39.380
We're clearly passionate about brilliant directories. And

407
00:26:39.840 --> 00:26:45.140
what we like more than anything else is to to provide something that's free for everybody to use.

408
00:26:45.600 --> 00:26:53.540
Our first free tool is Analytics Pro, and the goal of that tool is to provide metrics that helps business owners make important business decisions.

409
00:26:54.275 --> 00:26:56.534
And this one here, we had these specific

410
00:26:56.995 --> 00:26:59.095
goals that everybody can see in mind.

411
00:26:59.715 --> 00:27:09.255
We're we're gonna we really wanted to build a tool that made it easy for the public using a directory website to be able to to to to view all of your website's content

412
00:27:09.570 --> 00:27:11.350
in one easy to find place.

413
00:27:11.409 --> 00:27:16.710
I know in the Brilliant Directories forum, there's quite a few posts where they're asking for that functionality.

414
00:27:16.769 --> 00:27:22.470
So we took all that amazing feedback and all the great calls I've had with Brilliant Directories customers in the past.

415
00:27:22.769 --> 00:27:30.315
This one thing kept coming up, and we wanna make sure we can we could tackle that in this free tool that we're releasing called universal search.

416
00:27:30.855 --> 00:27:36.155
We also wanted to make sure that a single keyword, could be picked up by all the different features

417
00:27:36.610 --> 00:27:38.470
that are activated on your website.

418
00:27:39.330 --> 00:27:43.750
We wanna make sure that it was a similar interface. We find one of the challenges

419
00:27:44.529 --> 00:27:46.630
on a directory website is,

420
00:27:47.010 --> 00:27:52.445
if they're not familiar with the technology or the search structure, it might be confusing for the end user.

421
00:27:52.445 --> 00:27:55.105
And if the search functionality is a little confusing,

422
00:27:55.725 --> 00:27:57.745
the likelihood that they leave your website,

423
00:27:58.524 --> 00:28:03.585
really increases. So that's why it leads into number four. By improving the search,

424
00:28:04.429 --> 00:28:05.890
by improving the

425
00:28:06.270 --> 00:28:09.330
discovery experience, you're essentially going to be

426
00:28:09.710 --> 00:28:13.570
increasing the time that the website visitors spend on your website.

427
00:28:14.429 --> 00:28:17.890
And that would mean that you'd be providing a serendipitous search experience,

428
00:28:18.415 --> 00:28:18.915
which

429
00:28:19.455 --> 00:28:22.755
means a user may not know what they're going to find on your website.

430
00:28:23.295 --> 00:28:30.515
However, if you build a tool that allows them to explore your website's content and discover new areas and new sections,

431
00:28:31.140 --> 00:28:33.720
then that's likely going to keep them on your website,

432
00:28:34.180 --> 00:28:36.360
continuing to discover what's out there.

433
00:28:36.900 --> 00:28:43.560
And if the search is good, if the end users use it, then your members will connect the dots, and they will say,

434
00:28:43.875 --> 00:28:45.495
I need to add more content.

435
00:28:45.875 --> 00:28:47.255
If I add content,

436
00:28:48.115 --> 00:28:51.895
that content will be found, and that will lead to more business for us.

437
00:28:52.195 --> 00:28:55.495
If the content is hidden away in the section of your website,

438
00:28:55.795 --> 00:29:05.350
then as a member of your web site, I may think it's unlikely that somebody's going to find that section and just happen to come across my particular article or my particular video.

439
00:29:05.809 --> 00:29:07.909
However, if there's a master search

440
00:29:08.370 --> 00:29:11.830
that provides all the contents that's been published by all of the members,

441
00:29:12.424 --> 00:29:14.044
then as a member, I believe

442
00:29:14.345 --> 00:29:18.525
that there's a good chance that that content will be found at a much higher rate.

443
00:29:18.985 --> 00:29:25.050
Therefore, I'm going to add more content, which in the end is what brings the real value to your directory to the public.

444
00:29:26.010 --> 00:29:27.070
Yeah. I think it's

445
00:29:27.690 --> 00:29:35.530
it's it's absolutely amazing what you what you guys have created here and I think the best way to demonstrate it is to take it for a spin if I could pass over the controls to you, Pat.

446
00:29:35.530 --> 00:29:38.190
Alright. Let's do it. Alright. Absolutely. I'd love to.

447
00:29:38.804 --> 00:29:39.465
Thank you.

448
00:29:40.644 --> 00:29:41.144
Alright.

449
00:29:41.684 --> 00:29:42.904
Should be all yours, Pat.

450
00:29:44.325 --> 00:29:44.825
Alright.

451
00:29:45.125 --> 00:29:49.544
So are you seeing the demo page here? I see a smiley dog and

452
00:29:50.085 --> 00:29:51.705
a a future Alright.

453
00:29:52.245 --> 00:29:52.745
Yep.

454
00:29:54.170 --> 00:29:56.510
So this is the current Brilliant Directories,

455
00:29:57.050 --> 00:29:58.330
demo bootstrap site.

456
00:29:58.330 --> 00:30:02.590
I just wanted to take a couple of seconds, especially for those that are new to Brilliant Directories,

457
00:30:02.970 --> 00:30:05.630
and kind of explain how the search used to work.

458
00:30:06.010 --> 00:30:10.835
This one here is a keyword search. So you're able to input keywords,

459
00:30:11.295 --> 00:30:14.675
and an auto suggest can pick up as long as there are matches.

460
00:30:15.535 --> 00:30:18.195
So example, I can see the listings that have tennis.

461
00:30:18.575 --> 00:30:20.730
If they were classified, I could see it.

462
00:30:21.530 --> 00:30:26.830
But it but it's only searching one thing at a time. So if I click search on this button,

463
00:30:27.210 --> 00:30:30.350
what I'm going to be seeing here are all of the members.

464
00:30:31.049 --> 00:30:35.710
So if I had a a coupon for tennis classes, this would not appear.

465
00:30:36.065 --> 00:30:41.845
The only way that I could find that deal on coupons is if I actually clicked in the coupon section

466
00:30:45.345 --> 00:30:47.765
and performed an entirely new search

467
00:30:48.865 --> 00:30:49.765
called tennis.

468
00:30:51.260 --> 00:30:57.740
And at this moment, I can say, wow, there is a coupon on that website, but perhaps there's tennis rackets for sale.

469
00:30:57.740 --> 00:31:00.559
So then I would have to click on the classified section,

470
00:31:03.195 --> 00:31:06.414
and I'd have to see, well, do they have any tennis equipment on this website?

471
00:31:07.115 --> 00:31:09.135
And I would say, there's no tennis.

472
00:31:09.515 --> 00:31:13.455
So one thing, it's a very it's a very one piece at a time search.

473
00:31:13.835 --> 00:31:24.970
And, also, if I happen to decide to start my search in the classified section and I was looking for tennis equipment, I would say there's nothing here for me as a tennis fanatic, and I may leave that website.

474
00:31:25.590 --> 00:31:37.805
If we had just had a simple one input search that showed all of the search results, then perhaps I would have seen the members and I would have seen the deals, and that content may have engaged me to click on it and stay on that website.

475
00:31:38.425 --> 00:31:42.685
So without further ado ado, I will present the universal search.

476
00:31:43.145 --> 00:31:49.809
What we did is, we added it on top of this particular demo website so it could be familiar to everybody

477
00:31:50.429 --> 00:31:51.330
on this webinar.

478
00:31:52.029 --> 00:31:55.970
And what you're seeing here in the top is the universal search.

479
00:31:56.350 --> 00:32:03.554
So the first thing that happens is if we click on all, what that's going to do is it's going to be displaying all of the content

480
00:32:04.095 --> 00:32:06.035
that is available in the directory.

481
00:32:06.655 --> 00:32:10.895
There's a setting we've turned on that can show you the amount that there are per product.

482
00:32:10.895 --> 00:32:13.475
So we know there's nine audio files, 10,000 businesses,

483
00:32:14.015 --> 00:32:16.050
17 classifieds, and so forth.

484
00:32:16.770 --> 00:32:21.330
And as we scroll down, we can see all of that content neatly organized.

485
00:32:21.330 --> 00:32:24.070
So we can see the the total numbers here as well.

486
00:32:24.290 --> 00:32:27.990
So as we continue scrolling, you can see we have events and we have products.

487
00:32:28.545 --> 00:32:33.105
We have videos and audio files. And you can also notice that the layouts are different.

488
00:32:33.105 --> 00:32:37.045
Some don't have images, some have square images, some have circle images.

489
00:32:37.345 --> 00:32:43.950
We'll spend a few moments later showing you how you control those settings, so you can control how it looks on the front end as well.

490
00:32:44.990 --> 00:32:49.570
But what we really like about it is that the actual searching itself. So if we just type in

491
00:32:50.029 --> 00:32:52.210
keyword, we're looking for Honda products,

492
00:32:52.909 --> 00:32:55.010
we'll see that we can see all the businesses

493
00:32:55.630 --> 00:32:56.850
that are Honda related.

494
00:32:57.195 --> 00:32:58.654
We can see the classifieds

495
00:32:58.955 --> 00:33:02.894
that are Honda related. We can see the events. We can see the products.

496
00:33:02.955 --> 00:33:07.294
And if I click on any one of these items, what it I'm gonna open it in a new tab.

497
00:33:07.595 --> 00:33:13.100
But what it does is it opens up and then it opens up and it shows you that specific listing.

498
00:33:14.280 --> 00:33:15.980
If I click on the view all,

499
00:33:16.600 --> 00:33:17.900
what it's going to do

500
00:33:18.440 --> 00:33:24.300
is it's going to keep the keyword that I was searching for, and it's gonna open up in the view all tab.

501
00:33:24.680 --> 00:33:27.575
And what's nice about this is if you have a lot of

502
00:33:27.955 --> 00:33:33.235
results, then at that point, you can continue filtering using Brilliant's directory's search modules here on the left.

503
00:33:33.235 --> 00:33:35.015
So you can search by location or

504
00:33:35.554 --> 00:33:37.095
perhaps by a deeper category.

505
00:33:37.475 --> 00:33:43.890
That's entirely up to you once the volume is there. If I click on products or if I click on videos,

506
00:33:44.909 --> 00:33:48.990
as long as the search term is in that bar, it's gonna keep that high end of filter.

507
00:33:48.990 --> 00:33:50.289
So I don't need to,

508
00:33:51.149 --> 00:33:57.695
keep typing that in. If I'm on videos and I say I'd like to change my search, so let's just

509
00:33:58.235 --> 00:33:58.975
do recipes.

510
00:34:00.075 --> 00:34:01.295
If I hit enter,

511
00:34:01.675 --> 00:34:04.095
the system knows that I'm in the video section.

512
00:34:04.795 --> 00:34:07.755
Therefore, it's not going to be taking me back to the all results.

513
00:34:07.755 --> 00:34:11.230
It's assuming that I would like to filter deeper in the video section

514
00:34:11.610 --> 00:34:13.050
because I'm in the videos tab.

515
00:34:13.050 --> 00:34:17.389
So if we hit enter, you'll see that it's just going to filter different videos.

516
00:34:17.850 --> 00:34:23.310
If I click the all tab, it's then gonna give me recipes for all of the different searches, so all the classifieds,

517
00:34:24.085 --> 00:34:26.505
all the events, all the products, and so forth.

518
00:34:26.805 --> 00:34:29.145
So I can click on the classifieds

519
00:34:29.445 --> 00:34:29.945
tab,

520
00:34:30.885 --> 00:34:32.585
and now I'm seeing those classifieds.

521
00:34:33.125 --> 00:34:38.265
I can I can, drill down deeper with the billing directory search module if I like, and I can continue

522
00:34:39.300 --> 00:34:44.040
to filter if I want looking for different content? So here's the content for marketing.

523
00:34:44.420 --> 00:34:48.840
If I go back to the all tab, it's going to show me all of the different content

524
00:34:49.380 --> 00:34:50.360
that's on the particular

525
00:34:50.820 --> 00:34:53.239
directory for marketing, for example.

526
00:34:54.785 --> 00:34:59.125
And and that's basically the tool. If it's looking familiar for some people on this webinar,

527
00:35:03.825 --> 00:35:05.045
it's quite possible

528
00:35:06.385 --> 00:35:08.225
because you performed a search on Facebook.

529
00:35:08.225 --> 00:35:13.359
So if I do the search on Facebook, what they do is they group all of this amazing content together.

530
00:35:13.500 --> 00:35:16.000
So pages and posts and products

531
00:35:16.380 --> 00:35:18.559
and listings and so forth.

532
00:35:18.859 --> 00:35:24.400
I can go and looks fix search on a specific tab. So I can look at photos for marketing.

533
00:35:24.954 --> 00:35:26.255
If I change this,

534
00:35:26.555 --> 00:35:30.015
the filter, while on the photos tab and I do sales products

535
00:35:30.954 --> 00:35:35.355
and I hit enter, it's gonna keep me on the photos tab. It's just gonna update the filter.

536
00:35:35.355 --> 00:35:40.690
If I go back to the all tab, it's then gonna perform that sales product and give me all of the different content.

537
00:35:40.690 --> 00:35:42.549
So it's a familiar searching experience

538
00:35:43.010 --> 00:35:47.089
just taken over to a directory platform such as Brilliant Directories.

539
00:35:47.089 --> 00:35:51.430
And that's that's probably why it's looking familiar to to some users here on on the webinar.

540
00:35:52.125 --> 00:35:54.465
Now, Pat, will this work on

541
00:35:55.325 --> 00:35:56.465
any Brilliant Directories

542
00:35:57.245 --> 00:35:57.745
website?

543
00:35:59.325 --> 00:36:05.350
If it's a Brilliant Directories Bootstrap website, yes, which is the vast, vast majority of Brilliant Direct user websites that would work.

544
00:36:05.350 --> 00:36:06.950
Yeah. I'd say about 95%

545
00:36:06.950 --> 00:36:10.250
of, of, everyone's on the bootstrap theme that we have.

546
00:36:11.830 --> 00:36:12.470
That's correct.

547
00:36:12.470 --> 00:36:19.335
And then what what what what comes with this, what's nice and and here on the left hand side bar by default, if I'm logged in as a member,

548
00:36:19.795 --> 00:36:23.075
I'm able to, quickly access, the type of content.

549
00:36:23.075 --> 00:36:29.815
The idea being, if I'm logged in and I can see the type of content that can be posted, this might be the moment I wanna add a classified.

550
00:36:30.355 --> 00:36:36.180
So at that point, making it easy to add more classified should be one of the goals of a of a directory owner.

551
00:36:36.960 --> 00:36:38.900
So that's what we've done there. Also,

552
00:36:39.440 --> 00:36:43.520
what we've done is we've built a really robust admin module that comes with this product.

553
00:36:43.760 --> 00:36:47.325
The goal is that, you know, there's not much need to customize it.

554
00:36:47.964 --> 00:36:49.744
And we'll go here into the plugins.

555
00:36:52.285 --> 00:36:55.085
And this is the admin module that goes with the search.

556
00:36:55.085 --> 00:36:59.425
So as you can see, we have a lot of different content that's enabled on this website.

557
00:36:59.770 --> 00:37:03.790
So we can control whether or not we want classifieds to display. So if I

558
00:37:04.090 --> 00:37:09.230
put an x on this, then basically what that means is the classifieds will no longer display.

559
00:37:09.690 --> 00:37:11.550
I can choose to have events.

560
00:37:12.010 --> 00:37:12.910
I can rename

561
00:37:13.605 --> 00:37:15.625
what it shows. So I can call it, like,

562
00:37:16.484 --> 00:37:17.225
hot events

563
00:37:18.005 --> 00:37:22.265
or, like, I don't know if that makes any sense, but that's okay. We'll call them hot events.

564
00:37:22.885 --> 00:37:26.340
And then you're able to put in a a feature icon if you want,

565
00:37:26.900 --> 00:37:30.420
and you can choose whether or not to show the images and whether or not to be a circle.

566
00:37:30.420 --> 00:37:31.320
So right now,

567
00:37:31.780 --> 00:37:33.860
on the events tab, we have them be a circle.

568
00:37:33.860 --> 00:37:37.800
So what I'm gonna do is I'm gonna set like the events to be a square.

569
00:37:38.020 --> 00:37:40.440
So if we go ahead and we save these settings

570
00:37:41.155 --> 00:37:46.055
and we refresh the page that we're on, what what you should happen is we should no longer see the classifieds,

571
00:37:46.595 --> 00:37:51.315
and the events will now be called hot events, and then the instead of circles, they're gonna become square.

572
00:37:51.315 --> 00:37:53.575
So let's test my theory out,

573
00:37:54.650 --> 00:37:59.070
and that's precisely what we've seen. The name of events has changed. It's now a square icon,

574
00:37:59.850 --> 00:38:01.710
and you no longer see classifieds.

575
00:38:02.330 --> 00:38:05.710
I know some directory owners might say, well, I really wanna highlight the businesses.

576
00:38:06.010 --> 00:38:09.470
So at that point, what you can do is you could say, well, I would like to display

577
00:38:10.185 --> 00:38:10.925
six businesses,

578
00:38:11.385 --> 00:38:14.525
and I would only like to display up to two events.

579
00:38:15.625 --> 00:38:18.925
I just wanna give a teaser because that's not really the main content on my website.

580
00:38:19.385 --> 00:38:21.545
You can also control that from those settings.

581
00:38:21.545 --> 00:38:25.465
So if we refresh this, you're now gonna be seeing more more businesses.

582
00:38:25.465 --> 00:38:29.839
We see six just like we wanted, and we only see two events even though there are three.

583
00:38:29.839 --> 00:38:36.480
So you can control the amounts that are being displayed, and you can even control the order that these are gonna be displayed.

584
00:38:36.480 --> 00:38:41.355
So if you would like to have properties or if you'd like the events to be the first thing that people see,

585
00:38:41.994 --> 00:38:45.915
you can control that just by dragging them. So it could be fully customized.

586
00:38:45.915 --> 00:38:48.875
If you're a coupon website, you probably want your coupons at the top.

587
00:38:48.875 --> 00:38:50.175
You don't want your businesses.

588
00:38:51.115 --> 00:38:56.940
So so that's basically how that that that tool works in order to to sort them and have them display in the order that you want them to.

589
00:38:57.819 --> 00:39:01.099
Yeah. I think you guys That's that those are the settings. Those are the settings. Yeah.

590
00:39:01.099 --> 00:39:03.359
I think you guys really created a masterpiece

591
00:39:03.819 --> 00:39:07.900
with this. It looks like the admin controls are are pretty user friendly.

592
00:39:07.900 --> 00:39:10.000
There's just a few options per feature.

593
00:39:10.060 --> 00:39:15.345
So you can really decide if you want it what you want included in the universal search results

594
00:39:15.724 --> 00:39:17.425
as far as the type of content.

595
00:39:18.765 --> 00:39:23.460
Yeah. And then I just forgot to show an additional tab that's in settings, which is really nice.

596
00:39:23.619 --> 00:39:28.760
Is the master settings over here where you can control whether or not you want to display the total number of results.

597
00:39:29.140 --> 00:39:34.980
I know in some cases, there's some directory owners that say, well, I I don't have very many, results.

598
00:39:34.980 --> 00:39:38.835
So in in that case, I don't want the public to see I only have three of them.

599
00:39:38.994 --> 00:39:44.195
So you can hide that setting that shows how many there are just by turning these off.

600
00:39:44.195 --> 00:39:50.615
So what we tried to do is Jason here was was build a tool that could kind of go on autopilot and wouldn't need any further

601
00:39:51.155 --> 00:39:51.655
customization.

602
00:39:52.790 --> 00:40:00.090
And and I think the magic sauce behind all of this, what really makes it special, is that we tied this to the Brilliant Directories search engine.

603
00:40:00.710 --> 00:40:01.770
What does that mean?

604
00:40:02.070 --> 00:40:11.165
That means if you've purchased the deep keyword search by Brilliant Directories, that's an amazing add on that they offer that basically allows you to search the entire database.

605
00:40:11.165 --> 00:40:20.065
So like the about me description of a business, if you have that turned on, then at that point, it's going to instantly be implemented in the search results here.

606
00:40:20.125 --> 00:40:28.109
It also means that whatever order you see the members or the listings here, when they click on view all, this Pinot Days wine festival

607
00:40:28.490 --> 00:40:31.849
will be the same when you're on that events tab. It's not going to alter.

608
00:40:31.849 --> 00:40:35.950
It's gonna respect whatever rules you have. So the sort order or any customizations

609
00:40:36.250 --> 00:40:39.434
you've done or custom variables that need to be taken into consideration

610
00:40:39.895 --> 00:40:42.635
because it's leveraging the brilliant directory search engine.

611
00:40:43.174 --> 00:40:50.875
So I think that that really makes it a tool that that's self sufficient and and with very little need to to customize the actual universal search itself.

612
00:40:51.730 --> 00:40:54.850
I'm I'm blown away. I think this is a phenomenal tool.

613
00:40:54.850 --> 00:41:00.850
It's gonna add tremendous value to to anyone where where that has different types of content.

614
00:41:00.850 --> 00:41:03.975
I know a lot of people start with the brilliant directories all in one theme.

615
00:41:04.055 --> 00:41:08.235
Some sites just have one type of content, maybe business listings and and and events.

616
00:41:08.535 --> 00:41:16.475
But if you're using, you know, three or four different types of of content posts on your site, this will definitely come in handy to provide a better

617
00:41:16.990 --> 00:41:21.870
user experience. So just my hat my hat's off to the customization experts there, Pat. Alright.

618
00:41:21.870 --> 00:41:24.350
Thanks a lot, Jason. And and you mentioned We really appreciate it.

619
00:41:24.510 --> 00:41:27.550
You mentioned this is a a product. Let me let me take the,

620
00:41:27.950 --> 00:41:28.990
but but,

621
00:41:30.110 --> 00:41:31.650
what are we doing for

622
00:41:32.295 --> 00:41:34.954
our the attendees here, in the webinar today?

623
00:41:35.415 --> 00:41:38.234
How can they get this product? So yeah. So anybody

624
00:41:38.615 --> 00:41:45.194
so so anybody that's attending today in today's webinar that would like to get the universal universal search added to their website,

625
00:41:45.760 --> 00:41:49.460
all you need to do is visit myuniversalsearch.com,

626
00:41:49.840 --> 00:41:55.460
and that's going to take you to a landing page where you're able to enter your first name and your email.

627
00:41:56.080 --> 00:41:59.520
And, basically, what we'll do is we'll be contacting you in order to install it.

628
00:41:59.520 --> 00:42:00.900
We have a very specific,

629
00:42:01.944 --> 00:42:07.964
launch date in order of when we're going to be installing these, and that is going to be on June 29.

630
00:42:08.185 --> 00:42:09.484
So this is the preorder,

631
00:42:10.984 --> 00:42:12.425
for the universal search.

632
00:42:12.425 --> 00:42:18.100
So as long as, you're you're attending this webinar and you fill out this form today, you'll be getting your free installation,

633
00:42:18.800 --> 00:42:19.620
for your website.

634
00:42:21.120 --> 00:42:23.140
So it'll be this will be free for life,

635
00:42:24.320 --> 00:42:26.480
this this, tool. This will be free for life.

636
00:42:26.480 --> 00:42:34.425
There is no there is no recurring fees, and all the functionality that you've seen on the webinar today will be free for life for your website.

637
00:42:34.805 --> 00:42:35.305
Awesome.

638
00:42:36.085 --> 00:42:38.744
I'd like to just get some feedback from from

639
00:42:39.285 --> 00:42:40.244
those joining us today.

640
00:42:40.244 --> 00:42:48.265
If you have a question or have some feedback about this universal search tool, and we can unmute your microphone and you can ask Patrick a question

641
00:42:49.020 --> 00:42:51.920
if this would be, useful for your site or not.

642
00:42:52.700 --> 00:42:55.200
Let's see. Wendy, I see your hands up here.

643
00:42:55.980 --> 00:42:57.120
Looks like you're

644
00:42:57.580 --> 00:42:58.720
you there with us, Wendy?

645
00:42:59.340 --> 00:43:02.240
Yeah. Yeah. Hi. This is Wendy. How are you today?

646
00:43:02.700 --> 00:43:04.160
Oh, thank you. Awesome.

647
00:43:04.545 --> 00:43:11.605
I'm still trying to understand it. It looks good, but I'm understand I'm trying to understand

648
00:43:12.224 --> 00:43:14.325
how different this is from

649
00:43:14.944 --> 00:43:16.724
the regular search tool.

650
00:43:17.120 --> 00:43:18.980
It's me not understanding.

651
00:43:19.440 --> 00:43:22.740
It I I think it's an awesome tool, but I'm not understanding

652
00:43:23.600 --> 00:43:25.760
how different it is. Gotcha. I,

653
00:43:26.560 --> 00:43:27.840
let me let me try to,

654
00:43:28.400 --> 00:43:30.820
maybe re explain it as well.

655
00:43:31.205 --> 00:43:38.745
So generally, if you wanna search for a keyword on your Brilliant Directories website, let's use tennis for an exam as an example.

656
00:43:40.325 --> 00:43:44.345
Right now with the Brilliant Directories modules, you can only search tennis,

657
00:43:45.350 --> 00:43:50.250
for each different type of post. So for example, job listings are their own type of post,

658
00:43:50.710 --> 00:43:52.890
events are their own type of posts,

659
00:43:53.350 --> 00:43:57.350
the members business listings, their profiles are their own type of posts.

660
00:43:57.350 --> 00:43:59.610
So if you wanted to search tennis

661
00:44:00.275 --> 00:44:06.455
across the entire website, you'd have to go to each one of those individual modules and search tennis tennis tennis

662
00:44:06.755 --> 00:44:07.975
to get those results.

663
00:44:08.275 --> 00:44:16.680
With this one, you just enter tennis once, and it'll show you if there are tennis job listings and tennis events and tennis business listings.

664
00:44:17.059 --> 00:44:20.920
So with one search, you can search the entire website's content.

665
00:44:22.180 --> 00:44:26.625
Oh, it's awesome. Got it. Got it. Okay. Good. Good. Thanks for your question. Yeah.

666
00:44:26.625 --> 00:44:31.445
We got one more question here from, our good friend, Eric. Eric, how you doing today?

667
00:44:32.225 --> 00:44:34.325
Hey, guys. What's up? How's it going?

668
00:44:34.705 --> 00:44:40.349
Good. Looks good. Looks really good. Thanks a lot. It's a really nice feature. I was just curious,

669
00:44:40.810 --> 00:44:42.190
can you show how it integrates,

670
00:44:43.369 --> 00:44:47.609
into the website? Is it just how Patrick was showing it, like, below the header bar?

671
00:44:47.609 --> 00:44:51.550
Or can you put it wherever you want to? Or how does that work?

672
00:44:51.895 --> 00:44:52.775
Yeah. That's a good question.

673
00:44:52.775 --> 00:44:59.035
Pat, let me pass over the controls to you again, and you can kinda let us know once this is installed on a site,

674
00:44:59.895 --> 00:45:04.155
what someone would accept can expect as far as the the layout and the design of it.

675
00:45:06.130 --> 00:45:06.950
Sure thing.

676
00:45:08.210 --> 00:45:13.010
So so that's precisely what it does. So it's going to display here, below the main menu bar.

677
00:45:13.010 --> 00:45:15.650
So we've had some people hide the main menu bar.

678
00:45:15.650 --> 00:45:17.910
This has already been installed on on some websites.

679
00:45:18.635 --> 00:45:22.895
And basically, by hiding the main menu bar, then that serves as your new main menu.

680
00:45:23.435 --> 00:45:29.135
The only way you can control what displays here is by coming in here and checking it on or off.

681
00:45:29.275 --> 00:45:31.071
So that's there there is no going in there and and and and really customizing that feature.

682
00:45:31.071 --> 00:45:32.015
You you could do it. You could have access to the widget. I

683
00:45:34.610 --> 00:45:36.530
customizing that feature. You you could do it. You could have access to the widget.

684
00:45:36.530 --> 00:45:39.830
It's no longer supported if it's if it's customized at that point.

685
00:45:39.890 --> 00:45:41.410
But that's basically the the layout.

686
00:45:41.410 --> 00:45:45.365
It's just going to be displaying right below the main menu where it currently stands.

687
00:45:45.365 --> 00:45:49.785
That's default, that's the default setup. Pat, let's have a little fun here. Why don't you,

688
00:45:50.405 --> 00:45:53.464
log out as that member that you're logged in as right now,

689
00:45:53.924 --> 00:45:58.265
and let's let's hide the main menu also from the design settings

690
00:45:58.964 --> 00:45:59.464
because

691
00:46:00.320 --> 00:46:04.480
what you do get is you do have that the mini nav at the top of the site.

692
00:46:04.480 --> 00:46:09.440
So you some some of the important links you could add to your mini nav up there,

693
00:46:09.840 --> 00:46:14.420
if you're gonna get rid of your main menu and replace it with this. Let's see how that looks.

694
00:46:16.135 --> 00:46:18.714
And, is it So in the designs yeah.

695
00:46:19.654 --> 00:46:20.875
Oh, sorry. Is it

696
00:46:21.654 --> 00:46:24.055
are do the options that show up,

697
00:46:24.375 --> 00:46:26.875
available to search, are they based on

698
00:46:27.414 --> 00:46:28.315
the posts

699
00:46:28.615 --> 00:46:30.394
that are available to create?

700
00:46:31.950 --> 00:46:35.070
Correct. If you had a custom feature, let's say, it would show up.

701
00:46:35.070 --> 00:46:38.110
As long as you've added custom features, it would all show up.

702
00:46:38.110 --> 00:46:42.210
Even if your site only had custom features, each one of those features,

703
00:46:42.670 --> 00:46:48.165
would show up on as an option of something to turn on or off. So it's dynamic like that. Okay.

704
00:46:48.165 --> 00:46:49.945
So even if I, like, turn

705
00:46:50.245 --> 00:46:53.145
the videos into something else, it'll show up?

706
00:46:54.405 --> 00:46:54.565
Yeah.

707
00:46:54.565 --> 00:47:06.109
And even if you create a a completely brand new feature, like, car rentals, and there was nothing in the database for car rentals, and it's a stand alone product that has its own data ID, even that would display,

708
00:47:06.810 --> 00:47:09.790
on on your on as a as an option to turn on.

709
00:47:10.730 --> 00:47:12.170
Cool. Awesome. Looks great.

710
00:47:12.170 --> 00:47:23.155
So basically, what it what basically basically, what it does is it just goes into the data categories, which is just get a little technical on you and identifies what are all the features, whether they're single post features or photo album features.

711
00:47:23.695 --> 00:47:28.515
Every item is one or the other, and it just collects all of those and makes them available in the tool itself.

712
00:47:29.375 --> 00:47:29.855
Nice.

713
00:47:29.855 --> 00:47:39.040
So let's say your blog, your a link to your website blog was important, you're now editing the mini nav, which is that little menu above what where the main menu would go.

714
00:47:39.660 --> 00:47:44.175
Yeah, this would be a great place to add any useful links if you're gonna kinda swap out your

715
00:47:44.575 --> 00:47:47.475
your main menu with this tool, which which I think makes sense.

716
00:47:48.415 --> 00:47:52.735
You know, and if you had links to resources We can go ahead and give it a give it a yeah.

717
00:47:52.735 --> 00:47:55.235
We'll give it a quick test right now. That's what I did.

718
00:47:56.270 --> 00:48:00.030
So now we have a link for the website blog, and we no longer have a main menu.

719
00:48:00.030 --> 00:48:02.369
Now this is acting as that site's main menu.

720
00:48:05.150 --> 00:48:09.710
Awesome. Yeah. Looks looks really good, Pat. And thank you, Erica, for that question there,

721
00:48:10.030 --> 00:48:14.464
as well. So, yeah. I think, there's some, you know, it's a really great tool.

722
00:48:14.464 --> 00:48:19.204
You can find some workarounds to integrate it nicely into the design of your website,

723
00:48:19.585 --> 00:48:19.825
and,

724
00:48:20.464 --> 00:48:24.625
I I just think it adds so much tremendous value. And I'm interested to see the the

725
00:48:25.619 --> 00:48:28.039
if a website installs this on their,

726
00:48:28.660 --> 00:48:37.000
on their BD website, I'd like to see the Google Analytics on that site to see if the page views and clicks per visitor and time on website

727
00:48:37.619 --> 00:48:39.880
increases with this tool because you're essentially

728
00:48:40.405 --> 00:48:42.025
making it easier to search,

729
00:48:42.325 --> 00:48:45.545
and you're giving people more links to click on. It's like,

730
00:48:46.725 --> 00:48:49.385
more more options for them, which should

731
00:48:49.685 --> 00:48:51.145
increase your search engine,

732
00:48:52.165 --> 00:49:01.180
rankings because people may spend more time on your website, and Google calculates that and understands that when they're, putting together their algorithm,

733
00:49:01.640 --> 00:49:03.319
which affects your website's ranking.

734
00:49:03.319 --> 00:49:08.220
So I think this will have a huge benefit for for search engine optimization as well.

735
00:49:08.975 --> 00:49:11.395
So nice work again. Yeah. I I agree. Definitely.

736
00:49:12.095 --> 00:49:17.135
Alright. Thank you, Jason. Alright. Great. Great. Great. Alright. Let's let's move on,

737
00:49:17.455 --> 00:49:18.095
from here.

738
00:49:18.095 --> 00:49:22.435
Great presentation from Pat, and thank you for making that available to everyone on the webinar.

739
00:49:22.440 --> 00:49:25.160
So you can go to myuniversalsearch.com.

740
00:49:25.160 --> 00:49:27.420
I believe that redirects you to,

741
00:49:28.119 --> 00:49:30.060
the Customization Experts website,

742
00:49:30.599 --> 00:49:35.180
and what you can do once you're there is just scroll down the page, put your name and email,

743
00:49:35.775 --> 00:49:40.595
and then they'll follow-up with the steps on how to get this added to your site.

744
00:49:41.535 --> 00:49:42.035
Okay.

745
00:49:42.415 --> 00:49:44.355
Boom. Flash survey.

746
00:49:44.655 --> 00:49:46.734
So we showed you guys a lot so far in the webinar.

747
00:49:46.734 --> 00:49:49.395
We have a little bit more to go before we get to the questions,

748
00:49:50.090 --> 00:49:53.770
but we're gonna do a little flash survey here. I'm gonna launch a poll.

749
00:49:53.770 --> 00:49:55.550
If you can let us know which tool,

750
00:49:57.050 --> 00:49:58.910
you're most excited about.

751
00:49:59.370 --> 00:50:01.230
Let me launch this poll here.

752
00:50:02.265 --> 00:50:06.765
Okay. Great. So if you look on your screen, if you can vote, just we showed you a couple of,

753
00:50:07.704 --> 00:50:10.684
add ons and tools, Pat's tool, obviously, and David's,

754
00:50:11.065 --> 00:50:14.665
presentation on the free trial period, the website announcement bar.

755
00:50:14.665 --> 00:50:20.300
If we can get everyone voted in, just choose, let us know what tool you're most excited about.

756
00:50:20.300 --> 00:50:23.840
It kinda lets us know what to what direction to go in in the future

757
00:50:24.140 --> 00:50:27.920
based on the, the category of what that tool, helps accomplish.

758
00:50:28.700 --> 00:50:31.345
Alright. Looks like most people are excited,

759
00:50:32.045 --> 00:50:32.545
understandably

760
00:50:32.925 --> 00:50:33.425
for,

761
00:50:34.045 --> 00:50:38.305
the universal search, and it looks like pretty much everyone is voted in.

762
00:50:38.444 --> 00:50:42.224
So I'll go ahead and close that poll. Thanks everyone for voting.

763
00:50:43.450 --> 00:50:46.190
So universal search, 56%,

764
00:50:47.370 --> 00:50:55.710
of everyone here is excited about the universal search first and then the free trial period, and we have a tie for the spam form protector and the website

765
00:50:56.214 --> 00:50:57.275
announcement bar.

766
00:50:57.655 --> 00:51:00.315
No doubt that having all of these on your site will be,

767
00:51:00.615 --> 00:51:02.795
awesome. So thanks guys for voting.

768
00:51:03.974 --> 00:51:05.275
And moving on,

769
00:51:05.655 --> 00:51:07.275
we do have a showcase,

770
00:51:08.135 --> 00:51:08.635
winner,

771
00:51:09.335 --> 00:51:15.070
Lindsay. Lindsay launched her website with brilliant directories in, this year in 02/2018,

772
00:51:15.070 --> 00:51:16.050
so it's a relatively

773
00:51:16.590 --> 00:51:18.210
new site, Goodbye

774
00:51:18.510 --> 00:51:19.410
Speeding Ticket.

775
00:51:20.030 --> 00:51:22.050
And let me go ahead and

776
00:51:22.430 --> 00:51:23.250
find Lindsay.

777
00:51:24.845 --> 00:51:30.145
So I don't think I can identify who Lindsay is, but I did chat with her on Facebook.

778
00:51:30.684 --> 00:51:32.145
So we'll go ahead and,

779
00:51:33.005 --> 00:51:35.184
just review Lindsay's site

780
00:51:35.964 --> 00:51:37.025
together here.

781
00:51:37.830 --> 00:51:40.970
That's okay. Normally, we would unmute, Lindsay's mic

782
00:51:41.270 --> 00:51:45.050
and, follow through with a little bit of history about how she created her site,

783
00:51:45.350 --> 00:51:52.605
but let's toggle on to, Lindsay's site, which is goodbyespeedingticket.com.

784
00:51:52.605 --> 00:51:55.505
So if you get a speeding ticket, you can go to her site.

785
00:51:56.525 --> 00:51:58.945
And this is her Brilliant Directories

786
00:51:59.325 --> 00:52:01.745
website, and Pat and I spent a few moments,

787
00:52:02.125 --> 00:52:03.345
checking out the site.

788
00:52:03.680 --> 00:52:06.160
So Lindsay, if you're watching maybe you could take some notes here.

789
00:52:06.160 --> 00:52:09.700
We won't do any updates on your site, but we'll kind of walk you through some strategies

790
00:52:10.160 --> 00:52:11.940
that might benefit a site,

791
00:52:12.640 --> 00:52:13.380
like this.

792
00:52:14.000 --> 00:52:16.020
Now Pat, when we reviewed this site,

793
00:52:17.265 --> 00:52:17.765
what

794
00:52:18.305 --> 00:52:22.484
what do you think that we identified the goal of a website like this

795
00:52:22.944 --> 00:52:24.005
is is ultimately

796
00:52:24.545 --> 00:52:26.565
for the website from the website visitor?

797
00:52:28.400 --> 00:52:31.680
Yeah. And first and foremost, I just know we were both very impressed.

798
00:52:31.680 --> 00:52:35.780
Gabe was impressed as well instantly. We said, wow. It's a a beautiful website.

799
00:52:36.000 --> 00:52:37.460
Extremely clear message.

800
00:52:38.000 --> 00:52:42.240
So fantastic job there. I was I was very impressed. I think that the image is nice.

801
00:52:42.560 --> 00:52:44.145
Everything is is really nice.

802
00:52:44.865 --> 00:52:47.445
In terms of the the goal of that website,

803
00:52:48.065 --> 00:52:49.445
I really saw it as

804
00:52:50.225 --> 00:52:55.205
oh, sorry about that. So I I really felt like the goal of this website is to generate leads.

805
00:52:55.585 --> 00:52:57.525
What is it what do I mean by a lead?

806
00:52:57.665 --> 00:53:02.800
If I had a speeding ticket, had a one of Googled planning a sorry. Don't interrupt you.

807
00:53:02.800 --> 00:53:06.260
I thought we got Lindsay. Lindsay, I've unmuted you. You were raising your hand?

808
00:53:07.120 --> 00:53:09.600
Yes. This is this is actually Colleen, Lindsay's partner.

809
00:53:09.600 --> 00:53:15.105
We were we were having a hard time logging in. Yeah. No worry. No worries. So Colleen, it is?

810
00:53:15.405 --> 00:53:16.765
Yes. Okay. Great. Great.

811
00:53:17.405 --> 00:53:18.704
So welcome to the webinar.

812
00:53:19.805 --> 00:53:20.545
Thank you.

813
00:53:21.005 --> 00:53:21.724
So, yeah. Yeah.

814
00:53:21.724 --> 00:53:26.930
Pat was just about to get into something important, but let's just, take to one step back.

815
00:53:27.630 --> 00:53:31.390
Yeah. When did you launch this site? What's your what's your goal with this website?

816
00:53:31.390 --> 00:53:35.410
And and have you launched a site like this in the past? Is this your first go with this?

817
00:53:36.430 --> 00:53:38.205
This is this is our first go with this.

818
00:53:39.085 --> 00:53:41.405
We're we're in soft launch mode, I guess you would say.

819
00:53:41.405 --> 00:53:44.065
We launched probably about a month and a half ago,

820
00:53:45.885 --> 00:53:47.425
and our goal is to connect

821
00:53:48.285 --> 00:53:53.730
traffic ticket recipients with the speeding ticket lawyer in their area or wherever they received a ticket.

822
00:53:54.930 --> 00:53:59.190
Okay. Great. Yeah. I know I've I've gotten tickets in the past for for various things.

823
00:53:59.650 --> 00:54:00.710
Guilty as charged.

824
00:54:01.570 --> 00:54:08.895
But, yeah, I've I've gone online and looked at at ways to fight a ticket or look for help, so I I can definitely see the value,

825
00:54:09.275 --> 00:54:10.895
of a website like this.

826
00:54:12.395 --> 00:54:15.135
So so, Pat, you know, you were you were saying,

827
00:54:15.835 --> 00:54:22.080
what what you thought the goal for this site would be, it seems like it matches Coleen's, which is to connect the user,

828
00:54:22.460 --> 00:54:23.920
a visitor with a professional,

829
00:54:24.380 --> 00:54:24.880
lawyer.

830
00:54:25.740 --> 00:54:29.340
That that's correct. That's correct. And it it's to me, it's such a good,

831
00:54:29.660 --> 00:54:33.120
URL. It's such a good domain that it carries a lot of weight.

832
00:54:34.215 --> 00:54:38.395
And the logo looks amazing. Everything looks extremely legit. And I think whenever

833
00:54:38.695 --> 00:54:41.435
you succeed at doing that as a directory owner,

834
00:54:41.975 --> 00:54:45.355
the end user feels confidence in saying you're the source.

835
00:54:45.735 --> 00:54:49.970
You are the source. You are the expert. I trust in you as a source.

836
00:54:50.110 --> 00:54:52.130
I would like this problem to go away.

837
00:54:52.590 --> 00:54:53.730
What do I do?

838
00:54:54.270 --> 00:55:00.590
And I find, like, the current setup, what we're asking them to do is to put in a ZIP code and figure it out.

839
00:55:00.590 --> 00:55:01.810
You go through the profiles.

840
00:55:02.345 --> 00:55:07.484
You figure out what lawyer is a good one. You contact them. You wait for them to get back to you,

841
00:55:07.785 --> 00:55:09.565
and you basically do the legwork.

842
00:55:10.505 --> 00:55:16.125
And I and I know Jason and I were thinking, that this may be an excellent opportunity to try,

843
00:55:16.744 --> 00:55:17.880
a lead gen,

844
00:55:19.000 --> 00:55:19.500
strategy

845
00:55:19.880 --> 00:55:20.779
where you basically

846
00:55:21.160 --> 00:55:22.380
tell the end users,

847
00:55:22.759 --> 00:55:30.059
put in your ticket number, put in the state you're in, put in how much it's for, put in how fast you are driving, and put in your email.

848
00:55:30.185 --> 00:55:33.005
And we'll help you get rid of that speeding ticket.

849
00:55:33.625 --> 00:55:37.165
And, basically, at that point, your the the Brilliant Directories,

850
00:55:38.025 --> 00:55:42.150
auto matching tool, the the add on would basically be doing the work for you.

851
00:55:42.390 --> 00:55:50.410
But your members would be extremely thankful because I I believe an approach like that would have a drastic impact on the amount of lead submissions you get.

852
00:55:51.990 --> 00:55:59.855
So you're saying you're so there are a couple of, other companies out there like that, and they're actually working like an app device,

853
00:56:00.235 --> 00:56:03.615
I guess, where where they can plug in all that information and then get,

854
00:56:04.955 --> 00:56:08.175
contacted. And I I I definitely see the benefit in that. Right?

855
00:56:08.475 --> 00:56:10.815
And would that so would that be sent to

856
00:56:12.119 --> 00:56:13.160
one of the members?

857
00:56:13.160 --> 00:56:16.599
So, like, you know, what right now I think what we're having trouble with is, like, the claim listings.

858
00:56:16.599 --> 00:56:21.579
So we have had some leads come in, and we're trying to connect them with the the members.

859
00:56:22.119 --> 00:56:24.299
Right? And this we did a we did a

860
00:56:24.735 --> 00:56:28.975
trial consumer advertising campaign, which has been which was somewhat successful.

861
00:56:28.975 --> 00:56:32.915
I mean, we got leads out of it, and we were able to connect them with leads

862
00:56:33.535 --> 00:56:35.795
that we were able to match up against members.

863
00:56:35.855 --> 00:56:41.170
However, since we're in the soft launch mode, we have been able to convert those members into accepting the leads.

864
00:56:41.790 --> 00:56:43.170
So we send out the email

865
00:56:43.790 --> 00:56:45.710
sorry. No. Good. Go ahead.

866
00:56:45.710 --> 00:56:50.770
So so your goal is to collect as many leads as you can and then distribute them among your members.

867
00:56:51.845 --> 00:56:53.865
Is is that Yeah. Is that So Okay.

868
00:56:54.565 --> 00:56:57.204
Sorry. So I guess I I misspoke. So they're not our members.

869
00:56:57.204 --> 00:57:00.484
We have we our claim listings are not our members yet.

870
00:57:00.484 --> 00:57:02.665
So we have these listings that need to be claimed.

871
00:57:03.220 --> 00:57:06.920
Right. And we started collecting leads, these people who are in search of,

872
00:57:07.700 --> 00:57:09.240
you know, legal expertise.

873
00:57:10.900 --> 00:57:12.360
But one of the difficulties

874
00:57:12.820 --> 00:57:16.845
and, anyway, to go back to what you were saying a second ago, Patrick. So we're doing that. Right?

875
00:57:16.905 --> 00:57:20.205
So we've gotten some leads. And what we're doing now when we send out the email to these

876
00:57:20.585 --> 00:57:24.045
claim listings saying, hey. You have a lead, and it's, you know,

877
00:57:24.985 --> 00:57:25.805
John Smith,

878
00:57:27.305 --> 00:57:28.765
and he's looking for a lawyer.

879
00:57:29.250 --> 00:57:29.730
Right?

880
00:57:29.730 --> 00:57:35.430
And then we what we have to do is now get these and we'll give, like, the basic information, and they have to actually claim

881
00:57:36.450 --> 00:57:38.550
their profile in order to

882
00:57:39.010 --> 00:57:39.510
become

883
00:57:39.970 --> 00:57:41.190
to see all the information.

884
00:57:41.945 --> 00:57:42.445
Right?

885
00:57:42.745 --> 00:57:48.365
But I guess our question is, like, we're having a hard time getting them to claim their profile or accept the pending lead.

886
00:57:48.905 --> 00:57:49.405
Gotcha.

887
00:57:50.025 --> 00:57:51.405
What we need to do

888
00:57:51.865 --> 00:57:57.160
is first of all, you're doing everything correctly. Everything you wanna do is is correct.

889
00:57:57.160 --> 00:58:02.140
Let me just open a notepad here notepad here. You want to collect leads.

890
00:58:03.000 --> 00:58:04.940
You want to use the leads,

891
00:58:05.560 --> 00:58:10.220
as I hate to use the word bait, but or or incentive we'll use. Incentive

892
00:58:10.600 --> 00:58:11.900
for, lawyers

893
00:58:12.575 --> 00:58:14.115
to we'll call it register,

894
00:58:14.815 --> 00:58:16.755
claim the listing. Mhmm. And

895
00:58:17.134 --> 00:58:19.714
the more the more leads you gather,

896
00:58:20.414 --> 00:58:22.275
the more opportunities you have

897
00:58:23.214 --> 00:58:23.714
to

898
00:58:24.335 --> 00:58:25.075
kind of,

899
00:58:25.920 --> 00:58:30.260
you know, contact more lawyers basically to to join your join your website.

900
00:58:30.560 --> 00:58:33.619
Now, first of all, you're in the right industry. Insurance,

901
00:58:34.000 --> 00:58:34.500
legal,

902
00:58:34.880 --> 00:58:35.380
medical,

903
00:58:36.079 --> 00:58:38.500
these are some of the top industries that

904
00:58:38.885 --> 00:58:44.484
are their lead gen sites exist or sites that generate leads and then distribute them to to the paying member.

905
00:58:44.484 --> 00:58:46.585
So lawyers are very familiar with,

906
00:58:47.045 --> 00:58:48.505
purchasing leads or referrals,

907
00:58:49.045 --> 00:58:50.984
depending on on what you call them.

908
00:58:51.845 --> 00:58:53.625
And they're always willing to

909
00:58:54.010 --> 00:58:58.410
kind of invest or or test out the quality of leads coming from a source.

910
00:58:58.410 --> 00:59:00.430
So your website would be a new source

911
00:59:00.810 --> 00:59:01.550
of leads

912
00:59:02.090 --> 00:59:02.590
for,

913
00:59:03.690 --> 00:59:04.510
for lawyers,

914
00:59:05.130 --> 00:59:06.410
specifically those that,

915
00:59:06.890 --> 00:59:10.405
specialize in in traffic tickets, speeding ticket, whatnot.

916
00:59:12.224 --> 00:59:13.045
What I think,

917
00:59:14.145 --> 00:59:18.005
here is we just need to Patton, my recommendation

918
00:59:18.545 --> 00:59:20.964
was to just kind of reorganize

919
00:59:21.345 --> 00:59:23.605
the the journey that a visitor,

920
00:59:23.980 --> 00:59:29.120
first a visitor goes on, then we can talk about the journey that the potential

921
00:59:29.740 --> 00:59:30.940
lawyer goes on,

922
00:59:31.820 --> 00:59:32.560
with registering

923
00:59:33.020 --> 00:59:37.600
to your site. So I think what we can do is we can start with the potential

924
00:59:38.060 --> 00:59:43.865
the the potential journey that the website visitor will go through, and we can provide you with a couple recommendations

925
00:59:44.165 --> 00:59:47.305
to kind of improve Okay. Improve that. So,

926
00:59:48.244 --> 00:59:53.765
being from LA, Los Angeles, very familiar with, there's a lot of traffic and and things like that.

927
00:59:53.765 --> 00:59:56.500
So let me I know there's a site called Ticket

928
00:59:58.400 --> 01:00:02.420
Clinic, and Ticket Clinic has billboards all across Los Angeles.

929
01:00:03.520 --> 01:00:04.020
And

930
01:00:04.320 --> 01:00:06.180
basically, if you have a traffic ticket,

931
01:00:07.255 --> 01:00:11.595
they'll connect you with their in house lawyers to help you fight it and, you know, whatever their,

932
01:00:11.975 --> 01:00:16.155
you know, gimmicks are, like, you don't pay until we win and this and that. That's fine. But,

933
01:00:17.095 --> 01:00:19.915
on their website, you're not searching for a lawyer.

934
01:00:20.695 --> 01:00:21.015
Your

935
01:00:21.720 --> 01:00:23.240
it says let's get started.

936
01:00:23.240 --> 01:00:29.420
So there's a number to call or the let's get started, and the let's get started takes you into a form.

937
01:00:30.440 --> 01:00:33.099
What type of ticket did you receive, and

938
01:00:33.895 --> 01:00:37.495
this this I don't necessarily like the interface that obviously works for them.

939
01:00:37.655 --> 01:00:39.975
How would you like to contact us? You can call or email.

940
01:00:39.975 --> 01:00:43.755
In your case, on your website, you're gonna generate people submitting forms,

941
01:00:44.295 --> 01:00:49.115
and then there's a lead form here, and it says I have a speeding ticket, I put my name,

942
01:00:49.690 --> 01:00:50.750
my email address,

943
01:00:51.290 --> 01:00:52.030
phone number,

944
01:00:55.450 --> 01:00:58.830
your a county, you know, in your case you could say please select your state,

945
01:00:59.210 --> 01:01:03.470
if you wanted to, and then tell us about your ticket, you know. I was driving

946
01:01:04.795 --> 01:01:10.975
driving here and there, and then they hit send, and now your system has has gathered a lead. Right?

947
01:01:11.115 --> 01:01:17.855
And I didn't have to search, I'm not contacting one lawyer, I feel like I'm submitting something to your site and something's gonna happen

948
01:01:18.155 --> 01:01:19.695
for me, and it's free,

949
01:01:20.400 --> 01:01:21.299
to get connected.

950
01:01:22.880 --> 01:01:23.859
So our recommendation

951
01:01:24.720 --> 01:01:25.220
was

952
01:01:25.839 --> 01:01:26.980
and we have the

953
01:01:27.280 --> 01:01:28.579
lead gen theme,

954
01:01:31.200 --> 01:01:31.700
and

955
01:01:32.205 --> 01:01:35.745
what this does is, and again you have a great picture on your website,

956
01:01:36.125 --> 01:01:39.665
is it shifts the focus when a visitor comes to the website

957
01:01:40.125 --> 01:01:47.940
rather than searching for members, and they might search in an area that doesn't have members so they might get zero results and then bounce away from your website,

958
01:01:48.900 --> 01:01:50.520
is present them with,

959
01:01:51.380 --> 01:01:52.260
the lead form.

960
01:01:52.260 --> 01:02:00.440
And you could put you can incentivize them with all sorts of, you know, don't pay that ticket and whatever you need to really get them to fill out the form.

961
01:02:01.065 --> 01:02:04.445
But this way you're reducing the number of steps between the visitor,

962
01:02:05.865 --> 01:02:09.145
filling out the lead form, which is really what you want them to do.

963
01:02:09.145 --> 01:02:13.805
So your goal would be to create a a landing page. It could be your homepage or another page

964
01:02:14.289 --> 01:02:14.789
that

965
01:02:15.329 --> 01:02:15.829
really,

966
01:02:16.369 --> 01:02:26.690
motivates the visitor to wanna fill out that form, and and really compels them to wanna fill out that form, because there's a rainbow and there's a a pot of gold on the other side of it, on the on the other side of that rainbow.

967
01:02:26.690 --> 01:02:28.655
So is what I wanted to say.

968
01:02:29.675 --> 01:02:31.295
Does that make sense a little bit

969
01:02:31.835 --> 01:02:33.695
to to have the Yeah. No. It definitely

970
01:02:34.235 --> 01:02:35.695
it definitely makes sense.

971
01:02:37.195 --> 01:02:38.315
In terms so you're saying

972
01:02:39.860 --> 01:02:40.680
sorry. You go.

973
01:02:41.140 --> 01:02:50.180
And and I just I just wanted to connect all the dots as well in in terms of of how I think because because I it also I think one of your concerns is they're not claiming their profiles.

974
01:02:50.180 --> 01:02:53.235
They're not active members on my website, so on and so forth.

975
01:02:53.795 --> 01:03:00.375
And and what Jason's showing you, I think, is the right strategy, and you have the brilliant directory add on for auto matching.

976
01:03:00.755 --> 01:03:04.835
And what that's gonna mean for you is that you're gonna be able to set different rules.

977
01:03:04.835 --> 01:03:06.375
So if it's a claim listing,

978
01:03:06.760 --> 01:03:14.760
you can have an email template that goes out to them that says, you have a lead on our website, but in order to get this lead, you must first claim your listing.

979
01:03:14.760 --> 01:03:18.460
In order to claim your listing, here are the instructions to follow.

980
01:03:19.080 --> 01:03:22.975
Whereas if I am already a member I feel like we have that already.

981
01:03:24.955 --> 01:03:32.735
So if I if you if they if if somebody contacts a member, they get an email notifying them that they must claim their profile before they can get that email?

982
01:03:33.275 --> 01:03:36.095
Yeah. That's we were actually yes. So we were having,

983
01:03:37.190 --> 01:03:43.910
we were having a challenge with that, trying to figure out exactly how to how to work that on the back end, but that was our original goal.

984
01:03:43.910 --> 01:03:45.029
So we do send out

985
01:03:45.750 --> 01:03:48.170
so John Smith's lawyer has gone

986
01:03:49.755 --> 01:03:50.974
has gotten a lead

987
01:03:51.275 --> 01:03:53.295
saying, you know, so and so

988
01:03:53.674 --> 01:03:58.494
Colleen Colleen got a ticket. Colleen needs help. Claim your listing and help Colleen. Right?

989
01:03:58.954 --> 01:04:04.335
And good luck. So we so we so we do that part, but then we were getting confused about

990
01:04:06.510 --> 01:04:08.130
exactly how it should be

991
01:04:08.830 --> 01:04:11.710
So so how it's being received. So I wanted to note.

992
01:04:11.710 --> 01:04:14.670
You guys you guys bring up good points, and we should we should check that.

993
01:04:14.670 --> 01:04:16.850
So that would be the lawyer's journey.

994
01:04:18.744 --> 01:04:20.605
So I just want let's,

995
01:04:21.065 --> 01:04:24.125
can can we make a small update to your homepage? Would you mind?

996
01:04:25.705 --> 01:04:27.405
I don't I don't mind. Okay.

997
01:04:28.105 --> 01:04:29.885
Let's add the lead form here

998
01:04:30.185 --> 01:04:33.890
and and see how it kinda how how we how it feels to us,

999
01:04:34.530 --> 01:04:36.070
adding the lead form here.

1000
01:04:36.530 --> 01:04:40.690
And then we can also, modify the lead form to gather information that we need.

1001
01:04:40.690 --> 01:04:42.710
So gonna go to your design settings.

1002
01:04:43.410 --> 01:04:45.345
And, again, I just wanna commend you on

1003
01:04:45.984 --> 01:04:51.265
I know it sounds simple, but the image you chose for your site, you've chose a really good image,

1004
01:04:51.984 --> 01:04:52.465
here.

1005
01:04:53.105 --> 01:04:53.605
Just,

1006
01:04:55.505 --> 01:04:58.965
the way that it blurs out on the left and it the focus is on the right.

1007
01:05:00.460 --> 01:05:03.740
Oh, the image on the homepage, sometimes doesn't come out too well.

1008
01:05:03.740 --> 01:05:06.080
So what we wanna do is go to homepage layout,

1009
01:05:06.460 --> 01:05:07.920
homepage search settings.

1010
01:05:08.300 --> 01:05:09.500
Now you could do two things.

1011
01:05:09.500 --> 01:05:18.755
You could just put the form on the homepage, which I think in this case, I'm I'm gonna recommend that, because it'll be the easiest way for you guys to get started capturing more leads, right off the bat.

1012
01:05:18.755 --> 01:05:26.355
You could also put a link that says click here, like, the other that ticket clinic site said, let's get started, and then it took it started the lead form process.

1013
01:05:26.355 --> 01:05:28.615
But I'm gonna change the search type

1014
01:05:29.420 --> 01:05:31.040
to I'm gonna scroll down

1015
01:05:31.580 --> 01:05:32.080
to

1016
01:05:32.460 --> 01:05:35.420
show lead form. It's the last option in the search type.

1017
01:05:35.420 --> 01:05:38.160
We're probably gonna wanna adjust some of the padding here,

1018
01:05:40.060 --> 01:05:42.080
and the bottom is fine.

1019
01:05:42.460 --> 01:05:44.160
Let's reduce this as well.

1020
01:05:46.125 --> 01:05:46.625
And

1021
01:05:48.445 --> 01:05:53.505
let's go to the ticket clinic website real quick. Let's just see what some of the terminology

1022
01:05:53.805 --> 01:05:54.305
they're

1023
01:05:54.765 --> 01:05:56.845
they're using just to get an idea of,

1024
01:05:58.080 --> 01:06:00.500
what we want to say above the form.

1025
01:06:02.320 --> 01:06:04.100
Okay. I got an idea.

1026
01:06:07.360 --> 01:06:08.900
Don't pay that ticket.

1027
01:06:10.400 --> 01:06:12.020
And we're gonna center this.

1028
01:06:17.215 --> 01:06:18.515
And we're gonna say,

1029
01:06:19.055 --> 01:06:20.275
don't pay that ticket.

1030
01:06:24.975 --> 01:06:26.275
Connect with lawyers.

1031
01:06:33.290 --> 01:06:33.790
Who

1032
01:06:35.130 --> 01:06:38.430
will fight for you. Obviously, you can change this

1033
01:06:39.690 --> 01:06:42.165
text. Okay. Let's just save that and see what it looks like.

1034
01:06:42.165 --> 01:06:44.105
We're then we're gonna make a couple modifications.

1035
01:06:48.885 --> 01:06:53.065
Gonna enable, something on your site as well here while we're checking that.

1036
01:06:54.760 --> 01:06:55.579
Just a moment.

1037
01:07:00.200 --> 01:07:00.700
Okay.

1038
01:07:04.520 --> 01:07:06.619
Okay. Let's check out the home page.

1039
01:07:12.435 --> 01:07:14.055
Okay. We gotta fix some coloring,

1040
01:07:14.755 --> 01:07:18.295
here, and we can we can increase the size as well. Let's do that.

1041
01:07:18.595 --> 01:07:20.115
Let's make the text color,

1042
01:07:20.435 --> 01:07:20.935
black,

1043
01:07:22.640 --> 01:07:25.300
and we can increase the size of that

1044
01:07:25.600 --> 01:07:27.380
text. It can go probably to

1045
01:07:27.760 --> 01:07:28.580
44.

1046
01:07:29.760 --> 01:07:30.820
Save those changes.

1047
01:07:31.680 --> 01:07:34.900
And also, I'm gonna align it to the right, actually.

1048
01:07:38.885 --> 01:07:46.185
And what what we're trying to accomplish here is to give you an easier opportunity to collect those leads because it seems that

1049
01:07:46.565 --> 01:07:49.865
that's the crux of your whole model is that you have these leads

1050
01:07:51.390 --> 01:07:51.890
incentivizing

1051
01:07:52.270 --> 01:07:54.910
the lawyers to kinda register on on your website.

1052
01:07:54.910 --> 01:08:01.410
And I'm using the word register rather than to claim their listings on their website, because we're gonna talk about their journey in just a moment.

1053
01:08:02.109 --> 01:08:02.609
And

1054
01:08:03.275 --> 01:08:07.995
we don't have to tell them that they're claiming their listing, we could say that they're completing the registration process.

1055
01:08:07.995 --> 01:08:12.735
I'll get to that strategy in just a moment. So let's refresh the homepage again.

1056
01:08:19.080 --> 01:08:19.819
Wow. Okay.

1057
01:08:21.479 --> 01:08:22.859
That's actually pretty powerful.

1058
01:08:23.880 --> 01:08:26.380
Let's just up up the the who.

1059
01:08:27.080 --> 01:08:27.580
So,

1060
01:08:30.279 --> 01:08:35.955
and I have a before and after. So we've gone from this and then having to search for

1061
01:08:36.734 --> 01:08:37.395
a lawyer,

1062
01:08:38.015 --> 01:08:39.314
going to the search results,

1063
01:08:40.255 --> 01:08:46.250
finding a lawyer, not really knowing who or why I would contact any specific lawyer just because their name is there.

1064
01:08:46.250 --> 01:08:49.950
There's no ratings or reviews or really anything else besides the distance.

1065
01:08:51.050 --> 01:08:52.030
In this case,

1066
01:08:53.930 --> 01:09:02.455
where we have our lead form, which you can add more fields, you can add and remove fields, so don't pay that ticket connect with lawyers, you know, who will fight for you.

1067
01:09:03.314 --> 01:09:03.814
And,

1068
01:09:04.755 --> 01:09:05.975
you can put your name,

1069
01:09:06.354 --> 01:09:07.175
your email.

1070
01:09:07.234 --> 01:09:11.875
You just gotta put text that will support incentivize the person to complete this form now.

1071
01:09:12.115 --> 01:09:14.354
You can create a drop down that We just have we help

1072
01:09:15.380 --> 01:09:19.079
What's that? We have people that are we do have leads coming in.

1073
01:09:19.699 --> 01:09:20.179
And,

1074
01:09:20.899 --> 01:09:24.840
which I think that that so I guess my question is, like, we do have leads coming in.

1075
01:09:25.380 --> 01:09:28.659
And our our idea was just to keep it and I understand what you're doing. Right?

1076
01:09:28.659 --> 01:09:33.625
It's capture the information, get it there, hold on to it, retain it, and use it. But,

1077
01:09:35.285 --> 01:09:41.945
we like, I I think our initial thoughts were just keep it as simple as possible so people don't feel like we were trying to avoid creating an exit strategy,

1078
01:09:42.405 --> 01:09:43.955
but I think

1079
01:09:44.470 --> 01:09:47.450
I think what you're saying here is that this will actually

1080
01:09:48.870 --> 01:09:49.930
make people feel like

1081
01:09:50.470 --> 01:09:50.970
they're

1082
01:09:52.390 --> 01:09:55.910
they're they're gonna do it right away and they'll get a result versus just typing in a ZIP code.

1083
01:09:55.910 --> 01:09:57.610
Is that what it is? And then do

1084
01:09:57.955 --> 01:10:00.695
would like, will the auto match happen then? Or Exactly.

1085
01:10:01.074 --> 01:10:05.735
So so where you're coming from is you think the person's coming here for a search experience.

1086
01:10:06.355 --> 01:10:10.135
The person is coming here for the a result experience.

1087
01:10:10.435 --> 01:10:10.594
So,

1088
01:10:12.489 --> 01:10:21.050
for example, if you want a a a quote on a mortgage on a mortgage loan, so you go to one of those sites like Quicken Loans or or something like that.

1089
01:10:21.050 --> 01:10:24.830
Yeah. Like LendingTree as an example. You don't go to LendingTree.

1090
01:10:25.050 --> 01:10:28.725
You could go to one of those sites to individually search different,

1091
01:10:29.745 --> 01:10:35.665
companies that could provide you with a mortgage, but really what you wanna do is you wanna fill out a form and then they say, okay.

1092
01:10:35.665 --> 01:10:37.844
Here's the people we've matched you with.

1093
01:10:39.025 --> 01:10:42.405
The matching happens after they fill out the form, not

1094
01:10:42.960 --> 01:10:43.460
not

1095
01:10:44.640 --> 01:10:45.460
not before.

1096
01:10:45.840 --> 01:10:47.620
Now in our lead gen theme,

1097
01:10:48.000 --> 01:10:54.020
there is a link to find professionals which can link to the directory, but that's number two on the list.

1098
01:10:54.160 --> 01:10:56.900
Number one on the list is to get free quotes,

1099
01:10:57.775 --> 01:11:02.034
with a and again, this is an example of a landing page you can lead people to. So,

1100
01:11:02.574 --> 01:11:05.554
you know, you could say fill out this form, you can have a testimonial,

1101
01:11:06.335 --> 01:11:18.420
you can have some bullet points of what why your site is the best for this, And then, again, we're directing them to, the lead form, but searching for members is not the number two priority on the list.

1102
01:11:19.200 --> 01:11:20.260
Does that make sense?

1103
01:11:21.760 --> 01:11:24.255
Yeah. No. I I see what you're saying. I see what you're saying.

1104
01:11:24.255 --> 01:11:26.355
So you feel like this is gonna be instant gratification.

1105
01:11:27.695 --> 01:11:27.935
Right.

1106
01:11:27.935 --> 01:11:34.015
It's also in my opinion, it would be we we checked out the ticket clinic, which is a highly successful company.

1107
01:11:34.015 --> 01:11:37.715
I I knew that I knew them by name just again because I see their billboards everywhere.

1108
01:11:38.760 --> 01:11:43.820
The way that I envisioned your site and then and then I went to their site and they were doing it the same way,

1109
01:11:44.360 --> 01:11:45.900
a little fancier, but,

1110
01:11:46.280 --> 01:11:50.380
I I believe that for for you guys, that would be the best,

1111
01:11:51.525 --> 01:12:02.085
the best option rather than starting with the search and then getting a list of people who you don't really know who they are or or they you know, there's no difference between the names when I'm searching here.

1112
01:12:02.085 --> 01:12:04.025
I don't John Franklin or Ryan.

1113
01:12:04.650 --> 01:12:09.310
And then I would have to go to each one and contact them individually. It's it's just more tedious.

1114
01:12:09.450 --> 01:12:10.830
I'm clicking more for

1115
01:12:11.130 --> 01:12:15.790
hoping to We're contacting them now. Like, we're con like, we're contacting the lawyer.

1116
01:12:16.330 --> 01:12:19.390
Do you know what I mean? I I Right. So now

1117
01:12:20.205 --> 01:12:22.483
let This is what the number I have too.

1118
01:12:22.710 --> 01:12:26.810
So as the template is saying, well, in terms of right now, it's a the right.

1119
01:12:26.810 --> 01:12:34.098
A claim with this service is not used and there's not there's no we don't have any to shop around or identify them, but they don't have all those things.

1120
01:12:34.098 --> 01:12:35.010
So you're trying to

1121
01:12:37.170 --> 01:12:37.670
get

1122
01:12:38.769 --> 01:12:39.570
me. I think I think that's

1123
01:12:40.130 --> 01:12:42.949
I I I lost the quality on the sound there, Colleen.

1124
01:12:43.969 --> 01:12:47.269
What we thought this would look like. You know what I mean? But I

1125
01:12:48.255 --> 01:12:50.755
am understanding that with what you're saying.

1126
01:12:52.015 --> 01:12:56.335
But I think for us, we are speaking it's coming and but it's converting.

1127
01:12:56.335 --> 01:12:59.395
It's taking, you know, the it's the hard package.

1128
01:12:59.935 --> 01:13:01.705
So right now, yes, the lead is

1129
01:13:02.389 --> 01:13:04.889
Okay. They're just this is where the

1130
01:13:05.270 --> 01:13:06.650
the upper and then

1131
01:13:07.590 --> 01:13:12.570
that where the automated people to be edited if you don't look at the back end, so the PGT would help.

1132
01:13:12.710 --> 01:13:18.525
And then the supervisor by Call Colleen, we we got a bad bad sound call either.

1133
01:13:20.105 --> 01:13:23.385
Sorry. Lindsey Lindsey was Lindsey was calling in from a,

1134
01:13:24.025 --> 01:13:27.244
another line. She had some Okay. Some opinion.

1135
01:13:27.620 --> 01:13:31.540
So this so this is one op so this is one option for you from the visitor side.

1136
01:13:31.540 --> 01:13:33.640
You could you could you could stick with the search,

1137
01:13:34.420 --> 01:13:38.980
or you can you can put the lead form right there, or you can create a link.

1138
01:13:38.980 --> 01:13:42.760
Let me just show you what a link looks like. I'll just go to our classified site.

1139
01:13:42.875 --> 01:13:47.295
What you can do is you can prevent present them with one or two button options,

1140
01:13:47.675 --> 01:13:51.535
and then they can go deeper from there. So you can still keep it nice and elegant,

1141
01:13:52.635 --> 01:13:57.360
and and and you could have like search the directory or, you know, get matched now.

1142
01:13:57.360 --> 01:14:02.260
So you can have two options also. So this is a third third option here, which would be,

1143
01:14:02.720 --> 01:14:08.340
the buttons, and you can go to our classifieds theme and kinda grab this code if you wanna utilize it on your site as well.

1144
01:14:09.765 --> 01:14:10.265
Okay?

1145
01:14:10.805 --> 01:14:12.344
I like I like to get

1146
01:14:12.805 --> 01:14:14.824
now in search. Yeah. Thank you.

1147
01:14:15.445 --> 01:14:17.844
Cool. Cool. Okay. So those are three options.

1148
01:14:17.844 --> 01:14:26.230
You can do the location search on the homepage, you could put the lead form, or you can have, like, two buttons, which keeps things nice and tidy, I think, as well.

1149
01:14:28.530 --> 01:14:30.470
So now let's talk about the experience

1150
01:14:31.570 --> 01:14:35.750
for your your the members. So somebody submits a lead,

1151
01:14:37.795 --> 01:14:41.815
and I'll just do well, this is connected to live a live site. Right?

1152
01:14:41.875 --> 01:14:44.295
I mean, this is gonna match match with members.

1153
01:14:45.795 --> 01:14:46.534
So, Pat,

1154
01:14:49.235 --> 01:14:53.530
what I'm thinking is instead of Yeah. Taking the approach of, hey.

1155
01:14:53.530 --> 01:14:55.950
Claim your listing to get access to the lead,

1156
01:14:56.489 --> 01:15:01.550
is come I would go the route of of, like, complete the registration process

1157
01:15:01.930 --> 01:15:06.190
to to view the full details of the lead, something more like along those lines.

1158
01:15:08.105 --> 01:15:08.425
Correct.

1159
01:15:08.425 --> 01:15:16.985
And and what I was trying to to share, and and they had said that's what the I think there there's a little bit of confusion in terms of how auto matching works, and they haven't optimized it.

1160
01:15:16.985 --> 01:15:19.965
That's what I was hoping I could show. So right now,

1161
01:15:20.449 --> 01:15:20.949
currently,

1162
01:15:21.330 --> 01:15:27.570
the email that your members get, regardless of being a claim listing or a real member so let's say I'm a claim member.

1163
01:15:27.570 --> 01:15:30.230
I don't know him on your site, and Jason is a real member.

1164
01:15:30.449 --> 01:15:33.945
We are getting the exact same email when a lead comes in.

1165
01:15:34.105 --> 01:15:39.244
And if you scroll down and you see the email that's actually being sent out, because you can identify that,

1166
01:15:39.545 --> 01:15:41.724
the email that's being sent out, the name is,

1167
01:15:42.185 --> 01:15:46.764
you have a new lead on goodbye speeding ticket. And I took a moment to read that email,

1168
01:15:47.390 --> 01:15:55.170
and that email doesn't say anything about the fact that they don't have an account, that they need to complete the the profile, so on and so forth.

1169
01:15:55.390 --> 01:16:02.705
What's magical about this admin tool that you're looking at that billing directory is built is that you're able to create rules.

1170
01:16:02.705 --> 01:16:20.179
And and the the way you do that is by creating actions where you can say and and we're and we're probably not gonna do it on this particular webinar, but you can create rules that say, if you're a real member, meaning you've claimed your profile, you're gonna get an email that just distributes the lead the way you currently have it set up.

1171
01:16:20.800 --> 01:16:29.139
If you're a claim listing, you're gonna get an email like Jason saying that walks through the process of completing the profile before they can see their lead details.

1172
01:16:29.515 --> 01:16:33.855
And then you can turn on the auto matching tool to distribute it to,

1173
01:16:34.315 --> 01:16:47.670
you know, it could go out to 25 members at a time every time there's a new lead, and you can limit how many lawyers can accept the leads to the person that submitted it doesn't get any spam, but you max maximize the likelihood of lawyers claiming their profiles.

1174
01:16:47.810 --> 01:16:50.630
And that's kind of what I would do in terms of the lawyer experience.

1175
01:16:51.090 --> 01:16:53.270
So I have two questions on that. Like, one,

1176
01:16:53.970 --> 01:16:54.550
I guess,

1177
01:16:54.930 --> 01:16:58.390
how do we do that? But even before that would be actually,

1178
01:16:59.385 --> 01:17:00.445
what if, like

1179
01:17:01.065 --> 01:17:04.204
so we're brand new. Right? And and we're we still have to

1180
01:17:04.664 --> 01:17:07.324
create this whole brand awareness campaign so

1181
01:17:07.784 --> 01:17:10.985
the lawyers know who we are. So they're willing to even, like, participate with us.

1182
01:17:10.985 --> 01:17:15.060
Even though we do we have a content plan and with, social media,

1183
01:17:15.920 --> 01:17:17.680
social media accounts and stuff like that.

1184
01:17:17.680 --> 01:17:22.180
But we're just as we're just launching, we still have to kind of get in with this community.

1185
01:17:22.800 --> 01:17:26.914
What if, like, what if we send it out to 25 Hoyers and 10 of them accept?

1186
01:17:26.914 --> 01:17:31.795
So it would have to it would have to be, like, accept this accept this lead within twenty four hours before your competitor does.

1187
01:17:31.795 --> 01:17:35.715
I mean, how do you pronounce those words? But I I love that you asked that question.

1188
01:17:35.954 --> 01:17:38.054
One of the good things about the lead system

1189
01:17:38.355 --> 01:17:41.760
is you can send one single lead to a thousand members,

1190
01:17:42.540 --> 01:17:45.920
if you wanted to. But there is a setting here,

1191
01:17:46.220 --> 01:17:47.360
let me find it,

1192
01:17:48.140 --> 01:17:50.700
where you can choose the It is it is under

1193
01:17:51.980 --> 01:17:54.080
Is it it's what's that, Pat?

1194
01:17:55.695 --> 01:17:59.615
Yeah. If you wanna choose how many can accept it, that's the correct one right there. Right. Okay.

1195
01:17:59.615 --> 01:18:02.115
The edit advanced leads set. Perfect. So

1196
01:18:02.495 --> 01:18:04.435
you can match a lead with a thousand,

1197
01:18:05.695 --> 01:18:09.395
up to a thousand members if you wanted to. They'd all get notified, which I love,

1198
01:18:10.000 --> 01:18:15.780
but you can set how many maximum members can accept or purchase a lead, because you don't wanna overwhelm the consumer,

1199
01:18:16.239 --> 01:18:19.060
and create too much competition for the lawyers.

1200
01:18:19.199 --> 01:18:25.060
So you can set the maximum number of people who can purchase a lead something low like three, four, or five.

1201
01:18:25.625 --> 01:18:28.685
And if anyone of those other thousand members,

1202
01:18:29.385 --> 01:18:38.605
goes logs in to view the lead, it's simply gonna show them a message that the lead has sold out, and to please you can control the text, and to please act,

1203
01:18:39.100 --> 01:18:44.000
quicker next time there's a lead available. So it's a great way to show a pulse from your website,

1204
01:18:44.460 --> 01:18:52.720
and because of these limits here, you're not gonna overwhelm the consumer or create too much competition for the members who are purchasing the individual leads.

1205
01:18:53.625 --> 01:18:56.345
And I So this is all that I don't go

1206
01:18:57.785 --> 01:19:01.225
and and I'm just gonna add on top of that, and I hope I don't go in over anybody's head.

1207
01:19:01.225 --> 01:19:06.605
But to take it even further, if you if you if you close out of there, Jason, and you go to the additional

1208
01:19:08.430 --> 01:19:08.930
settings,

1209
01:19:09.550 --> 01:19:13.250
so yeah. And then if you scroll down, I believe it's the sold out lead.

1210
01:19:14.750 --> 01:19:16.050
I believe that that is

1211
01:19:18.270 --> 01:19:19.250
on the members.

1212
01:19:21.015 --> 01:19:25.915
One of them is a sold out. I forget. I think it's on the the, the members one. Yeah.

1213
01:19:26.375 --> 01:19:26.875
No.

1214
01:19:28.775 --> 01:19:30.935
Okay. Yeah. There it is. Email member went email.

1215
01:19:30.935 --> 01:19:33.720
So this is the this is the strategy at its fullest.

1216
01:19:34.040 --> 01:19:37.960
So we're we're not we're not selling leads, though. Right? Like, we're not selling leads.

1217
01:19:37.960 --> 01:19:42.220
We're just sending that. That's fine. That's that's how we look at it. That's correct.

1218
01:19:43.240 --> 01:19:46.060
That's correct. That's correct. I'll explain it from from beginning to end.

1219
01:19:46.280 --> 01:19:48.620
So you send it out to 25 lawyers,

1220
01:19:49.445 --> 01:19:51.465
and the system is allowing

1221
01:19:51.925 --> 01:19:58.085
five of them to accept it. For free. So once that sixth lawyer clicks on that for free. For free.

1222
01:19:58.085 --> 01:20:01.380
Once that sixth lawyer clicks on the button to accept it,

1223
01:20:01.940 --> 01:20:07.239
the system considers that sold out. The system calls that, hey. No one else can accept it.

1224
01:20:07.460 --> 01:20:11.159
At which point, you can have an email go out to that lawyer

1225
01:20:11.780 --> 01:20:13.300
that says, hi, Tom.

1226
01:20:13.300 --> 01:20:18.375
It It looks like you tried to accept the lead, and it has already been claimed by by by three lawyers.

1227
01:20:18.675 --> 01:20:21.635
We have a maximum of up to three people that can accept it.

1228
01:20:21.635 --> 01:20:25.575
If you would like to guarantee not missing out on more free leads,

1229
01:20:26.020 --> 01:20:33.800
upgrade to our premium level where premium level members are guaranteed to have leads auto accepted for them, and they don't compete with the claim listings.

1230
01:20:36.260 --> 01:20:37.480
That's that's excellent.

1231
01:20:38.020 --> 01:20:43.605
Because what we've been doing now is, like, with these you know, in our short period of time, we've gotten some leads in.

1232
01:20:44.385 --> 01:20:48.625
I'm you know, we're emailing them, then I'm calling them, and we're following up.

1233
01:20:48.625 --> 01:20:51.205
You know, all the things you have to do in any type of sales cycle,

1234
01:20:52.625 --> 01:20:57.070
but I don't you know, we're not the first legal type of directory out there.

1235
01:20:57.130 --> 01:21:03.150
So people are, you know, I'm I'm have some objectives that I'm trying to, objections that I'm trying to overcome.

1236
01:21:03.690 --> 01:21:04.190
And,

1237
01:21:05.050 --> 01:21:07.530
you know, so I'm matching them, like, one after the other. Right?

1238
01:21:07.530 --> 01:21:14.105
So I get it I get denied, and I'm matching somebody else and somebody else rather than it would be easier just to do to do it on math.

1239
01:21:14.485 --> 01:21:17.525
And and you have a setting there if Jason wants to show it really quickly.

1240
01:21:17.525 --> 01:21:20.405
So one of the settings and, again, it's about the actions.

1241
01:21:20.405 --> 01:21:23.570
And and and you would create an action for your premium members.

1242
01:21:23.570 --> 01:21:25.430
So if Jason clicked on that right now,

1243
01:21:25.970 --> 01:21:29.650
add an now click on the new now click there and let's call it premium members.

1244
01:21:29.650 --> 01:21:32.790
I'm not sure what they're called, but you can give the action name premium members.

1245
01:21:33.010 --> 01:21:35.270
Like feature feature members featured members.

1246
01:21:35.655 --> 01:21:39.095
Featured. Okay. Great. And then what you do is you click on the box that says featured.

1247
01:21:39.095 --> 01:21:44.315
So this is a rule that we're setting just for them, and then you'll scroll to the indirect leads tab.

1248
01:21:44.695 --> 01:21:46.455
Now let me explain And then you're gonna yeah.

1249
01:21:46.455 --> 01:21:51.355
Let me let me explain what the difference between a direct lead is and an indirect lead.

1250
01:21:51.870 --> 01:21:56.130
And a direct lead is when somebody goes to your profile page

1251
01:21:56.670 --> 01:21:59.650
and contacts you specifically. This would be,

1252
01:22:00.350 --> 01:22:02.370
a direct lead to this member,

1253
01:22:02.750 --> 01:22:04.370
in this case, Jonathan Franklin.

1254
01:22:04.910 --> 01:22:06.290
An indirect lead

1255
01:22:07.125 --> 01:22:09.385
is when you're filling out the lead form

1256
01:22:10.085 --> 01:22:18.905
somewhere else on the website, on the homepage, on a on a landing page that you create, and the system will will know to match it with members based on two things.

1257
01:22:19.045 --> 01:22:20.105
One, location.

1258
01:22:21.040 --> 01:22:27.380
So it would match it with all the Los Angeles members or whatever radius you set, in this case and also the category.

1259
01:22:27.440 --> 01:22:28.500
So if it was,

1260
01:22:29.360 --> 01:22:32.340
certain types of lawyers, they would be part of a category.

1261
01:22:32.719 --> 01:22:39.055
You could have a drop down of the category selected, so the system would match based on category and location.

1262
01:22:39.755 --> 01:22:41.055
And so the difference,

1263
01:22:41.675 --> 01:22:50.655
is a Direct Lead is from your profile page and Indirect Lead is coming from other sources, but the system will try to match based on the location and the category selected.

1264
01:22:52.550 --> 01:22:53.050
Okay.

1265
01:22:53.510 --> 01:22:58.490
Thank you, Jason. So what we're doing now is we're creating a rule for featured members,

1266
01:22:58.870 --> 01:23:00.870
and we click indirect leads.

1267
01:23:00.870 --> 01:23:05.130
So now what you can do is you can create an email template for them that's different.

1268
01:23:05.665 --> 01:23:11.605
And where it says it's you're gonna and then you're gonna say, I want them to get the email, if you keep scrolling

1269
01:23:12.225 --> 01:23:14.885
down, not as pending, but as

1270
01:23:15.905 --> 01:23:22.000
accepted. Now what this is gonna do is if I have three premium members in Texas and and and Houston,

1271
01:23:22.380 --> 01:23:25.659
they're all gonna get an email that has the lead already accepted.

1272
01:23:25.659 --> 01:23:28.639
So when they click to view the details, they have the email and the phone number.

1273
01:23:28.780 --> 01:23:37.645
If I'm a claim listing and you set it to three accepted and there's three paying members, guess what's gonna happen every time I go to claim that that that lead?

1274
01:23:37.705 --> 01:23:39.065
It's always gonna be sold out.

1275
01:23:39.065 --> 01:23:45.465
I'm gonna continue to get an email telling me, if you don't wanna have, sold out leads, upgrade to our premium listing.

1276
01:23:45.465 --> 01:23:47.500
So So it's gonna be doing the selling for you.

1277
01:23:47.500 --> 01:23:54.400
So it's a it's a feature that's not used often, this setting, but it's it's it's perfect for the type of website that you're running.

1278
01:23:54.700 --> 01:23:58.480
%. Like, it's spammy and that doesn't get spammy at all?

1279
01:23:59.415 --> 01:24:02.935
If they're legitimately Are you worried are you worried about yeah.

1280
01:24:02.935 --> 01:24:07.755
Are you worried about your non paying customers or or the ones that are paying and are getting the business?

1281
01:24:08.135 --> 01:24:12.635
I'm well, I don't have any paying customers yet. Right? So I'm worried about just converting.

1282
01:24:12.695 --> 01:24:15.870
But I mean I mean I mean I mean, spammy to to who?

1283
01:24:16.330 --> 01:24:18.970
To whom? To to, like, the to the lawyers. Right?

1284
01:24:18.970 --> 01:24:23.470
So I don't wanna I don't wanna feel like I don't want anyone to think I'm doing pulling a bait and switch.

1285
01:24:23.610 --> 01:24:25.870
You know? Not that I am, obviously not.

1286
01:24:26.315 --> 01:24:28.175
But I would hate to kind of

1287
01:24:28.955 --> 01:24:30.175
go, you know

1288
01:24:30.795 --> 01:24:32.395
Let me ask you a question. Would it be

1289
01:24:33.435 --> 01:24:38.175
I'm assuming you imported these members and you have their email addresses on file. Is that correct?

1290
01:24:39.110 --> 01:24:44.650
Yeah. Yeah. We have we have about we have over 2,000 of of all of our of all the listings. Yeah.

1291
01:24:44.790 --> 01:24:52.170
What what a good thing to do is is to email them, letting them know that you have found them as,

1292
01:24:53.065 --> 01:24:56.364
you know, a standout professional in the industry.

1293
01:24:57.704 --> 01:24:58.204
And,

1294
01:24:58.664 --> 01:25:00.364
you know, you've you've added them

1295
01:25:00.905 --> 01:25:01.965
to your website

1296
01:25:02.344 --> 01:25:05.804
and you you're inviting them to add more information to and,

1297
01:25:06.505 --> 01:25:08.730
your their listing is gonna help them with,

1298
01:25:09.130 --> 01:25:13.530
their free listing is gonna help them with so and so, and they have an opportunity to land more leads.

1299
01:25:13.530 --> 01:25:16.910
I would send them I would play to their ego a little bit, introduce

1300
01:25:17.450 --> 01:25:18.650
your brand to them.

1301
01:25:18.650 --> 01:25:24.445
It sounds like you're creating a a rollout strategy for for a marketing plan to to kinda get your name out there.

1302
01:25:24.505 --> 01:25:30.824
But you wanna kinda play to their ego, butter them up a little bit, make them feel that, you know, they're special for being on your website.

1303
01:25:30.824 --> 01:25:35.704
You see them as a special individual, you know, and you're providing them with, you know, the free listing.

1304
01:25:35.704 --> 01:25:45.510
It could it could come come with dialed down features of the of the membership level, and that the listing is free, it's going to give them more online visibility as well as opportunities,

1305
01:25:46.690 --> 01:25:48.949
to to get more speeding ticket,

1306
01:25:49.489 --> 01:25:51.885
leads that they can choose to accept or reject.

1307
01:25:53.405 --> 01:25:57.744
Now that they're they're familiar with your brand, they might and then you can mention,

1308
01:25:58.525 --> 01:26:03.485
be on the lookout, we'll we'll be sending you some leads that we think you would be a great match for.

1309
01:26:03.485 --> 01:26:08.760
And I don't know if you wanna use the word leads, I think in the legal industry and it depends on country,

1310
01:26:09.380 --> 01:26:15.060
you have to call them something else like recommended, you know, recommendations for potential clients or something.

1311
01:26:15.060 --> 01:26:19.220
I don't think Yeah. We're just need potential clients. Potential clients. Yeah.

1312
01:26:19.220 --> 01:26:21.635
We think we've matched you with a potential client.

1313
01:26:21.635 --> 01:26:25.815
You can, you know so butter them up, let them know that you think they're special,

1314
01:26:26.355 --> 01:26:26.855
and,

1315
01:26:27.395 --> 01:26:35.820
and then let them know that your site, is gonna is gonna start searching for, for potential matches, potential clients that you think would be a good match for them.

1316
01:26:36.060 --> 01:26:38.219
At that point, they're either gonna say thank you.

1317
01:26:38.219 --> 01:26:42.159
They're not gonna respond at all, or they're gonna say please take me off your list.

1318
01:26:43.260 --> 01:26:44.159
Well, we we

1319
01:26:44.540 --> 01:26:47.119
researched that. Right? Trying to figure out how we could,

1320
01:26:48.139 --> 01:26:49.040
do an introduction

1321
01:26:49.475 --> 01:26:50.675
of some sort. Mhmm.

1322
01:26:50.675 --> 01:26:59.015
And I think we went through, like, Mailchimp, and the information that we were looking at, I it was it wasn't suggested that we go that route even by,

1323
01:26:59.395 --> 01:27:00.295
brilliant directories.

1324
01:27:01.155 --> 01:27:03.635
Sure. Saying that that that comes across as, like

1325
01:27:04.355 --> 01:27:09.630
I don't wanna say I don't wanna say spammy or insincere, but it's, like, violate some type of ethic or something.

1326
01:27:10.570 --> 01:27:13.690
Well, it depends how you gather the email. With that. Yeah.

1327
01:27:13.690 --> 01:27:16.430
Gather it depends how you gather the email addresses.

1328
01:27:16.970 --> 01:27:18.830
It also depends how you're crafting,

1329
01:27:19.324 --> 01:27:23.505
the email, and if you're giving them the opportunity to to opt out as well,

1330
01:27:24.525 --> 01:27:25.745
from future emails.

1331
01:27:25.885 --> 01:27:30.625
So there there there are there is some etiquette, and some nuances that that you can,

1332
01:27:31.165 --> 01:27:32.304
utilize to,

1333
01:27:32.780 --> 01:27:35.280
make the email received a little bit better

1334
01:27:36.700 --> 01:27:40.080
than than rather than creating it. And also calling,

1335
01:27:40.620 --> 01:27:43.600
what you can do is don't blast everyone at the same time.

1336
01:27:43.739 --> 01:27:47.200
Send out a feeler to, you know, a 50, two hundred people,

1337
01:27:47.635 --> 01:27:51.975
and and then see what the reaction is, and and then you can see if you need to modify certain things.

1338
01:27:53.555 --> 01:27:54.055
Okay.

1339
01:27:54.595 --> 01:27:55.655
Okay? Okay.

1340
01:27:56.595 --> 01:28:00.535
But, yeah, with this the type of site you have is actually perfect for Brilliant Directories.

1341
01:28:00.740 --> 01:28:03.140
It's it's it's a beautiful lead distribution system.

1342
01:28:03.140 --> 01:28:16.520
There's obviously there it looks like there's a lot of settings, but once you get familiar with these tabs, and and understanding what a direct lead is versus indirect and knowing that you can create different rules for different membership levels on how leads are received,

1343
01:28:17.755 --> 01:28:23.534
it actually it's it's a very robust system, and and it'll really do a lot of the heavy lifting for you for you and your staff.

1344
01:28:25.195 --> 01:28:32.640
And there's a great YouTube playlist I'm gonna share in the in the chat here, and and you might even wanna show on the webinar where it's located.

1345
01:28:32.640 --> 01:28:39.700
But under one of the playlist, it does says leads, and there's about eight channels in this particular playlist on the Brilliant Directories YouTube channel.

1346
01:28:39.840 --> 01:28:48.425
So just watching those from beginning to end, anybody that sits through that will really be able to unlock the the power that is the the Brilliant Directories lead module.

1347
01:28:50.405 --> 01:28:51.685
Yeah. If you can Can I ask you

1348
01:28:52.725 --> 01:28:55.365
Go ahead. Yeah. Sorry. You go. No. No. Go ahead. No.

1349
01:28:55.365 --> 01:28:58.485
I'm probably I'm probably jumping ahead and I was just gonna say, hey.

1350
01:28:58.485 --> 01:29:03.130
Pat, that would be great to to share that, the video series on how the lead matching system works.

1351
01:29:04.949 --> 01:29:06.230
Alright. I'm doing that now.

1352
01:29:06.230 --> 01:29:11.190
And and, also, Brilliant Directories started originally as a lead matching system.

1353
01:29:11.190 --> 01:29:13.770
That was the core of what we built into the software.

1354
01:29:13.895 --> 01:29:17.035
The directory part actually came afterwards because,

1355
01:29:17.895 --> 01:29:23.835
once we created the lead matching system, we realized there was a directory of members, and that's where the directory part came,

1356
01:29:24.375 --> 01:29:24.875
afterwards.

1357
01:29:25.255 --> 01:29:26.455
So the the really the

1358
01:29:27.469 --> 01:29:30.210
again, I think I think you found the right tool for your project,

1359
01:29:31.070 --> 01:29:41.885
and just crafting the the experience and the type of words you're using when you're contacting the lawyers will play a big role in them registering for the site based on your choice of words.

1360
01:29:41.885 --> 01:29:47.745
Rather, again, rather than claiming a listing, you could have them complete their registration process, or,

1361
01:29:48.445 --> 01:29:55.560
or or they can log in here, and you provide them with the login information, and it actually links to the claim listing page for them.

1362
01:29:55.940 --> 01:30:03.720
Anything to load make it easier for them to just get registered, and then you can always upsell them later once they're actually logged into your system officially.

1363
01:30:05.220 --> 01:30:07.935
Yeah. I mean, I think that's that's the route we have to take,

1364
01:30:08.495 --> 01:30:11.775
at the moment. And I like I like really providing the login information.

1365
01:30:11.775 --> 01:30:16.435
So we're trying to make this as easy as possible and, again, and avoid exit strategies.

1366
01:30:18.495 --> 01:30:21.955
When you say when you say avoid exit strategies, what do you mean?

1367
01:30:23.100 --> 01:30:24.560
So too many,

1368
01:30:26.540 --> 01:30:29.020
I don't you guys even talked about this a couple webinars ago.

1369
01:30:29.020 --> 01:30:32.620
When you're asking for too much information that's unnecessary. Right? Like, okay.

1370
01:30:32.620 --> 01:30:35.520
So extra debt extra debt extra data fields.

1371
01:30:36.060 --> 01:30:36.560
Right.

1372
01:30:37.585 --> 01:30:42.304
You know, it's, you know, too lengthy, too many pages to get to the end result of what they're looking for.

1373
01:30:42.304 --> 01:30:43.684
You know? Like, I wanna

1374
01:30:44.224 --> 01:30:45.284
I want to encourage,

1375
01:30:45.824 --> 01:30:49.045
gratification. Right? I want people to find this as easy as possible

1376
01:30:49.950 --> 01:30:53.710
so they can get what they're looking for. So time to fill me. No. You you brought a good point.

1377
01:30:53.710 --> 01:30:56.930
So there's two there's two pieces. There's two pillars there.

1378
01:30:56.989 --> 01:30:59.410
One of them is making it as easy as possible.

1379
01:30:59.790 --> 01:31:07.155
Number two is instilling the confidence in them that your website is the right website to complete that form application on.

1380
01:31:07.454 --> 01:31:07.954
So,

1381
01:31:09.054 --> 01:31:12.594
you're you're doing a good job here. You have consumer friendly articles

1382
01:31:12.895 --> 01:31:14.970
on your homepage. You can add a fifth one

1383
01:31:15.450 --> 01:31:17.390
here. You have a nice simple design.

1384
01:31:18.170 --> 01:31:25.870
You wanna make sure the messaging on your site, again, builds confidence in the website visitor that they're in the right place and they're about to take the right action

1385
01:31:26.170 --> 01:31:28.775
for their needs. So part of it is easy.

1386
01:31:28.775 --> 01:31:32.215
The second one is instilling confidence, which which comes Yeah.

1387
01:31:32.295 --> 01:31:34.635
Your mission, your about, if you have,

1388
01:31:35.175 --> 01:31:38.875
and then again, the choice of words on your website. You have a beautiful logo,

1389
01:31:39.815 --> 01:31:43.270
high quality image, You know, I'd say you're 90% there.

1390
01:31:44.130 --> 01:31:49.670
And and then, again, just just crafting it a little bit more, I think you'll have a home run here.

1391
01:31:51.090 --> 01:31:55.110
Can I just ask you a question about the lawyer's page for lawyers? Sure. So

1392
01:31:56.945 --> 01:31:58.005
if we go

1393
01:31:59.265 --> 01:32:06.645
if we go so we were trying to do is create a what we wanted to do, and I think that Lindsay actually sent, a message or issued a ticket for Patrick

1394
01:32:07.105 --> 01:32:14.300
about trying to pay the landing page for this page so we can actually see show how easy it is to create,

1395
01:32:15.480 --> 01:32:16.140
a profile?

1396
01:32:17.160 --> 01:32:19.900
So here's the here's the next thing. Exactly. Here's here's

1397
01:32:20.600 --> 01:32:21.580
the next thing.

1398
01:32:21.880 --> 01:32:24.060
So, again, with the perception on the lawyers,

1399
01:32:24.454 --> 01:32:32.155
probably for them it's not as important the profile is not as important for them compared to the fact that they're gonna be connected with leads.

1400
01:32:32.614 --> 01:32:35.195
So rather than focus on their profile

1401
01:32:35.735 --> 01:32:37.275
switch the focus to

1402
01:32:38.360 --> 01:32:44.300
the the speed and the frequency that they the potential frequency that they will receive

1403
01:32:45.080 --> 01:32:46.700
leads from your website.

1404
01:32:47.640 --> 01:32:52.780
Because again they probably don't care about things like uploading photos and publishing articles,

1405
01:32:53.175 --> 01:32:54.635
These lawyers want leads,

1406
01:32:55.495 --> 01:33:04.395
and and based on the tier bracket that they sign up for, everything should get them if they're paying more, it brings them closer to better leads and more leads.

1407
01:33:04.615 --> 01:33:06.155
So I would I would focus

1408
01:33:06.850 --> 01:33:09.110
your plans based on the leads.

1409
01:33:10.530 --> 01:33:13.110
K. And and and, basically,

1410
01:33:13.650 --> 01:33:20.150
you have a couple of options in terms of plans, and anybody on the webinar that's listening right now that has a similar model.

1411
01:33:20.445 --> 01:33:25.425
Something I've seen work well, Jason, for three tiers, if you wanna go around that that that route.

1412
01:33:25.725 --> 01:33:27.805
For example, you have your free leads.

1413
01:33:27.805 --> 01:33:34.385
But free leads, the only thing you would communicate to them is that they don't get leads that are coming from your home page.

1414
01:33:34.490 --> 01:33:38.270
They will only get direct leads. So somebody would have to hunt on your directory,

1415
01:33:38.650 --> 01:33:41.690
find their profile, and contact them directly. Wow. That's right.

1416
01:33:41.770 --> 01:33:44.830
If I'm on a sales call, you'll get those second.

1417
01:33:44.890 --> 01:33:50.815
Second tier means you go into the pool of leads that are on the homepage. So our entire website,

1418
01:33:51.355 --> 01:33:55.455
the vast majority of lead inquiries come on the homepage. If you wanna go into that lead pool,

1419
01:33:55.915 --> 01:33:58.415
then you need to sign up for our premium members.

1420
01:33:58.955 --> 01:34:00.175
But you'll be competing

1421
01:34:00.475 --> 01:34:03.890
with the other premium members to see who can accept that lead first.

1422
01:34:04.270 --> 01:34:09.250
And then what you can do is you can have a very expensive feature tier. I'm talking

1423
01:34:09.710 --> 01:34:18.305
very expensive tier where you can perhaps even go you'll get a guaranteed lead in that your area, and you won't be competing for the leads in your area.

1424
01:34:18.365 --> 01:34:21.185
So you have that you set the limit to one accepted

1425
01:34:21.565 --> 01:34:25.565
lead and you have them turn on to accepted right away so you can deliver that.

1426
01:34:25.565 --> 01:34:27.565
So you could, go three different route.

1427
01:34:27.565 --> 01:34:34.940
And if the entire sales pitch with the lawyer is focused on how your site manages leads and they can pick the plan that that best suits them, basically,

1428
01:34:35.240 --> 01:34:42.855
how much business do you wanna generate from this, then I think they're gonna understand what your site's all about rather than badges and search results and things like that.

1429
01:34:44.215 --> 01:34:44.715
Okay.

1430
01:34:46.455 --> 01:34:49.015
No. That I mean, that obviously makes sense. Right?

1431
01:34:49.015 --> 01:34:53.675
That's gonna that's what that's why they're coming. That's why they're coming here. Yeah. And

1432
01:34:53.975 --> 01:35:01.630
and like somebody said in the chat here that and and I know and, obviously, I'm preaching to the choir because you do research, so you understand the importance of that.

1433
01:35:01.630 --> 01:35:11.330
But everything that that Jason and I are sharing, it's just a matter of testing one strategy one month, testing the strategy another month, and just continually tweaking and saying, what if we try exclusively?

1434
01:35:11.470 --> 01:35:11.715
It's

1435
01:35:12.275 --> 01:35:15.875
10 times more expensive. Perhaps we go that route. No. Let's not that didn't work.

1436
01:35:15.875 --> 01:35:17.074
Let's try this other strategy.

1437
01:35:17.074 --> 01:35:22.594
But as long as you're continually trying different approaches, you're going to get a pitch that's gonna connect with those lawyers.

1438
01:35:22.594 --> 01:35:29.650
And when you do, then at that that that's the hard part of of a directory is finding out what is that that pitch for your particular niche.

1439
01:35:29.650 --> 01:35:32.630
And once you speak their language, once you pique their interest,

1440
01:35:33.250 --> 01:35:35.970
what works for one will oftentimes work for the rest of them.

1441
01:35:35.970 --> 01:35:38.550
It's just a matter of figuring out what that formula is.

1442
01:35:39.675 --> 01:35:40.175
Right.

1443
01:35:41.355 --> 01:35:44.235
No. That's I mean, that's helpful. So what we're thinking about was,

1444
01:35:45.755 --> 01:35:49.675
you know, as we're playing around with this, is it is was it that profile fill out?

1445
01:35:49.675 --> 01:35:53.595
You know, fill out show how easy it is, but you're right. It's not it's not about the profile.

1446
01:35:53.595 --> 01:35:55.230
We don't need to develop some muscles here.

1447
01:35:56.010 --> 01:35:58.990
It's more about what they'll be getting out of it. Right?

1448
01:35:59.370 --> 01:35:59.870
Exactly.

1449
01:36:00.890 --> 01:36:04.190
So I'm just updating some of the text here. I'm just, you know,

1450
01:36:04.890 --> 01:36:07.470
riffing here with some of the text to give you some ideas.

1451
01:36:08.275 --> 01:36:13.335
You know, your title text could be geared towards, you know, they can connect with more clients,

1452
01:36:14.115 --> 01:36:18.375
register in in less than ninety seconds, can be the second line, the subheading.

1453
01:36:19.155 --> 01:36:26.000
You might wanna call your membership levels something that relates to the type of lead delivery that they're going to receive,

1454
01:36:26.380 --> 01:36:29.679
through the site. Again, I just made this one up here, express lead delivery,

1455
01:36:30.139 --> 01:36:31.580
you know, 4400,

1456
01:36:31.580 --> 01:36:32.780
you know, 449

1457
01:36:32.780 --> 01:36:35.040
per year, and then what they can expect,

1458
01:36:35.775 --> 01:36:40.915
and so on. Another option is also to if you wanna simplify it since you're just getting started,

1459
01:36:41.455 --> 01:36:44.275
is to just maybe have two plans, the free registration

1460
01:36:44.735 --> 01:36:47.715
and the, you know, the super awesome, supercalifragilistice

1461
01:36:50.070 --> 01:36:54.889
option. That might that might help with, getting more people signed up to the free account,

1462
01:36:55.190 --> 01:37:02.650
less decisions to make, and then also that might again, lawyers, a lot of them play play on ego, a lot of them are very competitive, and a lot of them have deep pockets.

1463
01:37:02.965 --> 01:37:12.725
So you can definitely undercut some of the competitor websites here, and and just have one paid option and one free option that might simplify things as you're getting started.

1464
01:37:12.725 --> 01:37:17.545
And it'll also help you write the benefits of each one a little bit clear more clearly.

1465
01:37:17.640 --> 01:37:24.300
When you have three features, it's a little harder to compare really the a stark difference between a paid account and a free account.

1466
01:37:24.840 --> 01:37:30.060
So that'll allow you to differentiate between the free and the paid option a little bit better as well.

1467
01:37:31.315 --> 01:37:32.215
And then lastly,

1468
01:37:33.315 --> 01:37:34.215
again, I'm just

1469
01:37:34.675 --> 01:37:38.215
you don't have to keep this. It's just a choice of tier one lead distribution.

1470
01:37:38.835 --> 01:37:42.855
Things like that add value to the paid account, and again,

1471
01:37:43.260 --> 01:37:48.460
play plays to my desire as a lawyer to get more more leads if you're gonna call them leads.

1472
01:37:48.460 --> 01:37:53.120
So just an an idea there of how you list your features, your your benefits for each plan.

1473
01:37:54.940 --> 01:37:55.440
Okay.

1474
01:37:57.015 --> 01:37:58.875
Okay. Can I ask you one other question?

1475
01:38:00.375 --> 01:38:01.435
We're trying to figure

1476
01:38:01.895 --> 01:38:03.675
out lead magnets. Right?

1477
01:38:04.375 --> 01:38:09.114
Since I mean, a lot of the examples that you've given for lead magnet in the past, you know, go to ebook or,

1478
01:38:10.295 --> 01:38:10.795
discounts.

1479
01:38:11.929 --> 01:38:18.270
But we are I I feel like I feel like we've we've created this very niche, simplistic type

1480
01:38:19.130 --> 01:38:22.190
of niche in a good way, right, and simple in a good way,

1481
01:38:23.690 --> 01:38:24.190
platform

1482
01:38:24.889 --> 01:38:25.389
where

1483
01:38:26.005 --> 01:38:29.385
it was hard to kind of figure out what kind of lead magnet would we provide.

1484
01:38:29.845 --> 01:38:34.665
Would this be a lead magnet for the potential person who has a speeding ticket or for the lawyers?

1485
01:38:35.205 --> 01:38:36.265
Not for the lawyers.

1486
01:38:39.220 --> 01:38:39.460
Yep.

1487
01:38:39.460 --> 01:38:47.320
For the lawyers, they're they're always looking for, you know, ten ten ways to boost your online visibility for your legal practice,

1488
01:38:48.180 --> 01:38:52.840
and make that a free ebook download. Again, that that's something pretty simple and straightforward.

1489
01:38:53.975 --> 01:38:55.355
And then the last option

1490
01:38:55.655 --> 01:38:59.515
number 10 would be to join goodbyespeedspeedingticket.com,

1491
01:39:00.455 --> 01:39:02.395
as as number 10 in that list.

1492
01:39:05.335 --> 01:39:06.955
Right. Okay. Thanks.

1493
01:39:07.449 --> 01:39:07.949
Okay.

1494
01:39:09.050 --> 01:39:11.230
But I think you've done a phenomenal job,

1495
01:39:11.929 --> 01:39:15.710
with this site. You've done the most important part, which is getting started.

1496
01:39:16.409 --> 01:39:19.150
I think you have a great niche. You're on the right path,

1497
01:39:19.875 --> 01:39:27.974
And, yeah, if you could join us in, you know, the future webinars, we'd be happy to take a look at your site, again and see the progress that you've made on it as well.

1498
01:39:28.594 --> 01:39:32.934
Thank you very much. Okay. Thank you for sharing your site. I think you did a great job with this.

1499
01:39:34.800 --> 01:39:38.179
Alright. Colleen and and Lindsay, thank you guys so much for

1500
01:39:38.560 --> 01:39:40.659
sharing your site with us. This is definitely

1501
01:39:41.199 --> 01:39:47.060
a lead matching site with a network of lawyers behind the scenes, and so our number one recommendations

1502
01:39:47.585 --> 01:39:49.925
for this site were basically three things.

1503
01:39:50.465 --> 01:39:50.965
One,

1504
01:39:51.505 --> 01:39:55.205
make it easier for the website visitor to fill out the lead form.

1505
01:39:55.665 --> 01:39:57.185
So there's basically three options.

1506
01:39:57.185 --> 01:40:01.125
You can do a a location search on the home page is which which is what they had before.

1507
01:40:01.344 --> 01:40:02.965
You can put the lead form

1508
01:40:03.460 --> 01:40:05.860
on the homepage, which is kinda what we've set up right now.

1509
01:40:05.860 --> 01:40:08.360
You guys can easily modify that in the design settings.

1510
01:40:08.900 --> 01:40:09.960
And then lastly,

1511
01:40:10.820 --> 01:40:12.820
let me go to this classified steam.

1512
01:40:12.820 --> 01:40:23.105
You can have, buttons on the homepage, which kinda direct people down one or two paths, and then can link to a landing page, for the type of action you would like that visitor,

1513
01:40:23.565 --> 01:40:24.225
to take.

1514
01:40:24.685 --> 01:40:26.865
And then secondly is

1515
01:40:27.565 --> 01:40:28.945
on the lawyer side,

1516
01:40:29.645 --> 01:40:33.690
rather than focusing on the lawyer's profile and and claiming their listing,

1517
01:40:34.170 --> 01:40:36.750
listing, is switching the focus to

1518
01:40:37.210 --> 01:40:46.110
connecting the lawyer with the leads, with the potential clients, and all the plans should be geared towards how do I get how is the plan gonna help me get closer,

1519
01:40:46.650 --> 01:40:50.405
to potential clients, rather than focusing on the listing.

1520
01:40:50.785 --> 01:40:56.645
So this is definitely a case where the lead matching and connecting members with leads takes priority

1521
01:40:57.025 --> 01:41:03.445
over the searchable directory and and searching for members by name and and zip code and and things like that.

1522
01:41:05.080 --> 01:41:06.699
Any any final notes, Pat?

1523
01:41:08.840 --> 01:41:09.160
No.

1524
01:41:09.160 --> 01:41:15.080
I mean, that's I think that's my favorite, audit by far so far is is is we get I think we were really deep.

1525
01:41:15.080 --> 01:41:16.840
Not a lot of people asking questions.

1526
01:41:16.840 --> 01:41:23.125
It seems like I hope that it was, useful for everybody, and we really talked about things we don't get to talk about too often, especially,

1527
01:41:23.985 --> 01:41:27.684
taking care of both the lawyer's journey, as well as the the lead distribution,

1528
01:41:28.625 --> 01:41:30.965
for the end users. And and, yeah, that was fantastic.

1529
01:41:31.744 --> 01:41:32.244
Awesome.

1530
01:41:32.800 --> 01:41:36.159
Alright. Well, thank you again Lindsay and Colleen.

1531
01:41:36.159 --> 01:41:39.460
We look forward to seeing some of the updates on your website soon.

1532
01:41:40.239 --> 01:41:45.300
And if you would like us to showcase your website in the next webinar, you can email

1533
01:41:45.724 --> 01:41:48.525
events@brilliantdirectories.com.

1534
01:41:48.525 --> 01:41:50.864
Please include a link to your website.

1535
01:41:51.005 --> 01:41:55.965
We'll contact you prior to the webinar if you've been selected so that we could be on the call together.

1536
01:41:55.965 --> 01:42:00.545
We have a little bit of a technical difficulty here today, but that wasn't an issue too much of an issue.

1537
01:42:01.050 --> 01:42:03.530
So you can email events@brilliantdirectories.com

1538
01:42:03.530 --> 01:42:10.670
and include a link to your website, and we'll notify you if you've been selected to have your website showcased in the next webinar.

1539
01:42:11.610 --> 01:42:15.310
Alright. Now for the fun stuff, let's get to your questions.

1540
01:42:16.204 --> 01:42:19.824
If you have a question about your specific website related to marketing

1541
01:42:20.204 --> 01:42:27.664
or or some topic that you think would be beneficial for everyone in the webinar here please go ahead and use the raise your hand feature

1542
01:42:28.200 --> 01:42:29.800
and, we'll call on you.

1543
01:42:29.800 --> 01:42:33.739
Also, Jason, just so you're aware of the time, we're already hitting that two hour time.

1544
01:42:33.880 --> 01:42:38.840
We're having so much fun. We're already at that two hour mark, so I just wanted you to be be aware.

1545
01:42:38.840 --> 01:42:45.055
So maybe we'll cut the q and a section a little bit shorter because we're able to spend so much good time in in, during that audit.

1546
01:42:45.355 --> 01:42:48.975
Abs absolutely. So then we could take a couple questions here.

1547
01:42:49.755 --> 01:42:52.815
We have our good friend, Kathy. Kathy, how are you today?

1548
01:42:54.000 --> 01:42:58.880
I'm great. How are you guys? Awesome. I know that was a lot to take in with the a lot to take in.

1549
01:42:58.960 --> 01:43:05.059
Lead matching. No. Lead matching. Hopefully It was awesome and per it was perfect. Perfect. Perfect.

1550
01:43:06.159 --> 01:43:07.935
Actually, I'm asking a question

1551
01:43:08.495 --> 01:43:13.875
related to what you guys are covering. So this is awesome. You guys, this lead stuff is awesome.

1552
01:43:14.095 --> 01:43:16.675
Everything y'all gave and everything y'all did,

1553
01:43:17.135 --> 01:43:19.875
this is really good because now I have homework. I have

1554
01:43:20.255 --> 01:43:22.915
four different sites, and what I've been doing

1555
01:43:23.500 --> 01:43:30.239
is trying to figure out which one that I could really create a lead generation tool that would be competitive.

1556
01:43:31.099 --> 01:43:37.575
And I found one of my sites based on what you guys just covered that would be a lead generation site.

1557
01:43:37.815 --> 01:43:40.875
So that was awesome. That's all I gotta say.

1558
01:43:41.175 --> 01:43:43.835
That was my question, and that's it. Awesome.

1559
01:43:43.975 --> 01:43:49.095
Thank you so much, Kathy, for the feedback and and for joining us in the webinars and your participation in the Facebook groups.

1560
01:43:49.095 --> 01:43:50.555
It's really great to see you there.

1561
01:43:51.829 --> 01:43:53.289
Yeah. And, you know, and

1562
01:43:53.670 --> 01:44:04.570
honestly, since you guys started that Facebook group, I think I've been more involved, and I think a lot of us are private messaging if they, you know, if they really wanna help you or somebody's done something.

1563
01:44:04.789 --> 01:44:06.885
So it's a really good group. I can't

1564
01:44:07.284 --> 01:44:11.385
encourage anybody more than to just get involved. I met a lot of great people.

1565
01:44:11.844 --> 01:44:14.905
Awesome. That's that's really great to hear. Thanks for sharing that, Kathy.

1566
01:44:15.525 --> 01:44:16.905
Okay. Thanks, guys.

1567
01:44:17.284 --> 01:44:20.664
Fantastic. Yeah. If you guys are on this webinar, if you're in the Facebook group,

1568
01:44:20.980 --> 01:44:29.540
you know, you're doing the right things, you're trying to educate yourself, you're trying to make your business better, you're trying to make your life better, and that's really what what it's all about.

1569
01:44:29.540 --> 01:44:34.679
And you know, if if it's just a hobby for yourself, you're keeping yourself busy with a really productive

1570
01:44:35.784 --> 01:44:50.445
projects because your directory probably benefits lots of other people so whether it's you know it's for profit or if it's just a hobby you know directory websites are are great way to make an impact in the world so so good job for everyone who's on this webinar here today.

1571
01:44:51.010 --> 01:44:51.330
Alright.

1572
01:44:51.330 --> 01:44:58.550
Let's take a couple more questions here, and I think, yeah, Pat, we did, run a little long with that, but I think it was really valuable information there.

1573
01:44:58.690 --> 01:45:01.670
I'm gonna mispronounce this name, so please forgive me.

1574
01:45:02.450 --> 01:45:02.950
Sanath,

1575
01:45:03.970 --> 01:45:06.390
Sanath, I'm gonna try to unmute your microphone.

1576
01:45:07.385 --> 01:45:11.785
How do you pronounce your name? Yes. Can you hear me? Yeah. How do you Seneid. Seneid. Okay.

1577
01:45:11.785 --> 01:45:13.965
Thank you for joining us. Where are you calling from?

1578
01:45:14.825 --> 01:45:19.245
I'm calling from London. Okay. I know it's a little late there. Thank you for joining us.

1579
01:45:19.865 --> 01:45:20.365
Yes.

1580
01:45:20.880 --> 01:45:22.500
What's your question for us today?

1581
01:45:23.360 --> 01:45:27.920
Yeah. My question is, more of generic type of questions. Two quick questions.

1582
01:45:27.920 --> 01:45:29.699
One is about the currency.

1583
01:45:31.360 --> 01:45:32.400
When we set up the,

1584
01:45:32.960 --> 01:45:36.340
directory, we normally set the currency we want it

1585
01:45:36.855 --> 01:45:37.455
to pay,

1586
01:45:37.895 --> 01:45:41.995
for that directory. So, for example, let's say in UK, it's pound,

1587
01:45:42.935 --> 01:45:48.155
and it uses that currency setting to build the members or the,

1588
01:45:49.230 --> 01:45:50.530
just the directory members.

1589
01:45:50.989 --> 01:45:58.050
But the challenge I have is it use the same currency also when people advertise for jobs or

1590
01:45:58.510 --> 01:46:01.489
some sort of events, paid events, or something.

1591
01:46:01.975 --> 01:46:06.635
And the directory which I'm trying to set up is more of international type of thing.

1592
01:46:07.175 --> 01:46:14.395
So that currency should be flexible for people when they post jobs or some sort of events or something, paid events.

1593
01:46:14.935 --> 01:46:17.100
How do we handle this one? Sure.

1594
01:46:17.100 --> 01:46:23.440
Do you mind sharing, the name of your site and I can, kinda provide you with a workaround that might be acceptable for that?

1595
01:46:24.940 --> 01:46:26.720
Yes. It's Charity Talent

1596
01:46:27.420 --> 01:46:27.920
Exchange.

1597
01:46:29.675 --> 01:46:30.175
Okay.

1598
01:46:30.475 --> 01:46:31.535
Let's see here.

1599
01:46:32.235 --> 01:46:33.455
Okay. So let's,

1600
01:46:34.875 --> 01:46:36.815
let me log in as a member.

1601
01:46:37.355 --> 01:46:38.895
It's working progress. Yeah.

1602
01:46:40.635 --> 01:46:41.135
And

1603
01:46:42.380 --> 01:46:44.159
so the issue that that she's

1604
01:46:44.940 --> 01:46:45.440
mentioning

1605
01:46:45.820 --> 01:46:46.320
is

1606
01:46:48.380 --> 01:46:50.239
the posts for events.

1607
01:46:50.780 --> 01:46:53.520
When you post an event let's add an event.

1608
01:46:54.245 --> 01:46:56.505
There is a field for the cost,

1609
01:46:57.205 --> 01:46:57.865
to attend.

1610
01:46:59.045 --> 01:47:00.265
In in this case,

1611
01:47:01.045 --> 01:47:05.305
you can actually put in anything you want. You could say free for kids,

1612
01:47:06.885 --> 01:47:09.145
you know, and then you can say, you know,

1613
01:47:09.780 --> 01:47:11.060
$9 for adults.

1614
01:47:11.060 --> 01:47:18.840
So this will accept any type of a field, but there is one for for jobs where it does ask you to only enter a

1615
01:47:19.300 --> 01:47:19.800
numerical

1616
01:47:20.660 --> 01:47:21.160
value.

1617
01:47:21.780 --> 01:47:24.760
I believe that's the yearly salary. Correct?

1618
01:47:26.135 --> 01:47:27.275
Yeah. Yes.

1619
01:47:27.655 --> 01:47:31.114
So what what I would recommend and and the reason that that's

1620
01:47:31.895 --> 01:47:35.755
this is only a numerical value is because let me show you.

1621
01:47:35.895 --> 01:47:39.594
What one of the job search fields you can enter,

1622
01:47:40.880 --> 01:47:44.260
I believe was a salary range. Am I wrong, Pat?

1623
01:47:45.040 --> 01:47:49.540
Yes. I'm already. There was a salary price range, also the classified listings.

1624
01:47:49.680 --> 01:47:53.335
But let me show you what you can do here as a as a workaround if if,

1625
01:47:53.955 --> 01:47:57.655
Yeah. If you don't want that numerical value. Let's go to

1626
01:47:58.114 --> 01:47:59.415
your form manager,

1627
01:48:03.235 --> 01:48:07.495
and what you can do is search as an example for your jobs form,

1628
01:48:11.490 --> 01:48:13.110
and let's look for,

1629
01:48:15.410 --> 01:48:16.230
the salary.

1630
01:48:16.690 --> 01:48:20.310
It says post promo. Let me see if there's anything else here.

1631
01:48:21.515 --> 01:48:25.295
What you can do is you can basically create an alternate field

1632
01:48:26.235 --> 01:48:30.895
and Okay. And then, you know, you can call it like post promo two,

1633
01:48:31.355 --> 01:48:34.655
and it won't have those rules that it has to be numerical.

1634
01:48:34.795 --> 01:48:46.800
It'll accept any type of just like the events example that I showed you, it will it will allow any type of text to be inputted there, which will add a little bit more flexibility for an international site

1635
01:48:47.179 --> 01:48:50.880
like yours. Yeah. However Yeah. At yes.

1636
01:48:51.765 --> 01:48:52.265
However,

1637
01:48:53.685 --> 01:48:59.065
let me show you the classifieds themes. If if you notice with the classifieds theme, you can search

1638
01:48:59.525 --> 01:49:03.845
for items based on price. So this would not be That's what I'm saying. Yeah. Yeah.

1639
01:49:03.845 --> 01:49:12.920
It won't be it won't be too useful for you if the currencies are in are in if it's different currencies because the price range would never be uniform.

1640
01:49:14.340 --> 01:49:14.740
Okay.

1641
01:49:14.820 --> 01:49:21.585
So the best option would be to if if you have a search that has the price range, you probably wanna remove the price range.

1642
01:49:21.585 --> 01:49:27.364
Just let people do the regular search, but you can definitely show the price or or value of that

1643
01:49:27.824 --> 01:49:30.724
field in the search results and the detail pages.

1644
01:49:31.985 --> 01:49:35.045
So that that would be my my workaround for you.

1645
01:49:36.489 --> 01:49:41.550
Okay. Okay. But there is no way of kind of choosing in one field, the currency,

1646
01:49:42.010 --> 01:49:50.065
type, and then the next field, numerical data, which is just generic numerical data or some sort of You know, by by numbers only.

1647
01:49:50.065 --> 01:49:52.085
Yeah. By default, no.

1648
01:49:52.785 --> 01:49:55.905
Yeah. Okay. Now now what you can do, and I'm gonna,

1649
01:49:56.785 --> 01:50:01.205
recommend against this, you can go to the Brilliant Directories marketplace,

1650
01:50:01.980 --> 01:50:04.240
hire a developer for for your customization.

1651
01:50:05.020 --> 01:50:09.120
But what I would recommend Yes. It sounds like this is a new site for you,

1652
01:50:09.500 --> 01:50:13.360
is Yes. I wouldn't invest additional money in that type of functionality.

1653
01:50:13.580 --> 01:50:16.345
I would use the free workaround, kinda like I just mentioned.

1654
01:50:16.345 --> 01:50:23.865
Just make an alternate input field where people can put whatever they want for the currency, for the for the price of something, and just use that to start Okay.

1655
01:50:24.025 --> 01:50:31.290
Until you start seeing a proof of concept for this for this website, then you can invest a little bit more money in to the site with a customization Okay.

1656
01:50:31.449 --> 01:50:32.510
You feel that's necessary.

1657
01:50:33.690 --> 01:50:34.969
Good question there about,

1658
01:50:35.290 --> 01:50:38.969
currency. And we have our good friend, Simon. Simon was in the Facebook group.

1659
01:50:38.969 --> 01:50:40.989
And Simon, are you in The UK as well?

1660
01:50:41.915 --> 01:50:44.555
Hi, Jason. Can you hear me? Definitely can hear you. Yes.

1661
01:50:44.555 --> 01:50:46.735
Am I correct in that you're also in The UK?

1662
01:50:47.755 --> 01:50:49.135
No. I'm in South Africa.

1663
01:50:49.594 --> 01:50:53.215
South Africa. Pardon me. So it's just coming up to 3AM.

1664
01:50:53.355 --> 01:50:57.750
Right. South Africa. Somewhere late night. You had a question about SEO in the Facebook group.

1665
01:50:57.830 --> 01:50:58.330
Right?

1666
01:50:59.030 --> 01:50:59.530
Yeah.

1667
01:51:01.190 --> 01:51:09.610
I'm just about to launch in the next next seven days, and I'm just concerned about getting on to an SSL certificate.

1668
01:51:10.230 --> 01:51:13.210
So my my current website already has SSL,

1669
01:51:14.224 --> 01:51:21.125
and so I want to be able to when I transfer and when I launch, I want the SSL certificate to be there

1670
01:51:21.744 --> 01:51:22.244
upfront.

1671
01:51:23.105 --> 01:51:28.244
Okay. So you I'm being told that we have to point out domain to the website

1672
01:51:28.625 --> 01:51:29.125
first

1673
01:51:29.640 --> 01:51:30.080
to

1674
01:51:30.520 --> 01:51:32.620
before they can book the SSL certificate.

1675
01:51:34.199 --> 01:51:38.699
Yes. So you you're Makes sense. Yeah. So you have an existing website

1676
01:51:39.000 --> 01:51:42.620
that has an SSL certificate. It's not a Brilliant Directories website.

1677
01:51:43.035 --> 01:51:44.255
What you're doing is

1678
01:51:44.715 --> 01:51:48.795
you're you're launching the that same domain on a Brilliant Directories website.

1679
01:51:48.795 --> 01:51:51.455
So right now, you're using one of our directory up URLs

1680
01:51:52.875 --> 01:51:57.215
Yeah. To set up your site. But I'm actually using a a subdomain of my own.

1681
01:51:58.099 --> 01:51:58.599
Perfect.

1682
01:51:58.900 --> 01:52:01.400
As a test domain. Perfect. So,

1683
01:52:01.940 --> 01:52:04.199
what you can do, and I'm not a %,

1684
01:52:04.659 --> 01:52:05.719
sure about

1685
01:52:06.099 --> 01:52:06.579
this.

1686
01:52:06.900 --> 01:52:09.320
Let me just see here. Our good friend,

1687
01:52:09.699 --> 01:52:10.840
Matthew Brooks,

1688
01:52:12.375 --> 01:52:15.835
one of my best friends and also the cofounder of Brilliant Directories.

1689
01:52:16.775 --> 01:52:17.275
Matthew,

1690
01:52:17.974 --> 01:52:23.114
let me unmute your microphone here. Matthew can tell us a little bit about wildcard

1691
01:52:23.574 --> 01:52:24.074
SSLs

1692
01:52:24.910 --> 01:52:27.490
and how they can be used on a subdomain

1693
01:52:27.870 --> 01:52:30.530
and the main domain. So once you make the transfer

1694
01:52:31.230 --> 01:52:37.090
of of your main domain to your to Brilliant Directories, you might have a more seamless experience.

1695
01:52:37.150 --> 01:52:38.530
Matt, are you with us there?

1696
01:52:39.415 --> 01:52:40.955
Yes. Hi. Can you hear me?

1697
01:52:41.335 --> 01:52:41.835
Yes.

1698
01:52:42.615 --> 01:52:43.275
Hi, Matthew.

1699
01:52:43.655 --> 01:52:45.755
Hi. Hi, Simon. Nice to meet you.

1700
01:52:47.015 --> 01:52:51.915
So you were mentioning that you have a current website that already has an SSL certificate.

1701
01:52:52.300 --> 01:52:55.200
Which company did you buy that SSL certificate from?

1702
01:52:55.980 --> 01:52:59.280
I my my hosting provider organized that for me.

1703
01:52:59.900 --> 01:53:00.620
Okay. Great.

1704
01:53:00.620 --> 01:53:07.034
Once you transfer over your directory over to billing directories on your website, they can generate a new,

1705
01:53:07.574 --> 01:53:08.875
certificate for you.

1706
01:53:09.415 --> 01:53:13.434
And that certificate can be used and installed on your billing directory website.

1707
01:53:15.014 --> 01:53:15.514
Sure.

1708
01:53:16.775 --> 01:53:22.740
So I I'm quite happy to to go out and and get a wild card certificate, and and that would work.

1709
01:53:23.440 --> 01:53:26.980
What I'm just wondering is whether there's any reason why,

1710
01:53:28.160 --> 01:53:31.060
the SSL certificate can't for for my domain,

1711
01:53:32.745 --> 01:53:37.165
which the one which Brilliant Directories would have normally organized, why that can't be put on to the,

1712
01:53:38.824 --> 01:53:40.844
setup prior to the launch.

1713
01:53:42.105 --> 01:53:47.245
So it's already in place when I when I transfer when I change the the domain URL in the background,

1714
01:53:47.850 --> 01:53:49.790
it will automatically come on?

1715
01:53:50.250 --> 01:53:54.190
That's a really good question. The way the SSL certificates are generated,

1716
01:53:54.650 --> 01:53:57.150
is they use a few pieces of key information

1717
01:53:57.850 --> 01:54:01.630
Yeah. That allow you that allow the the SSL to actually be secure.

1718
01:54:01.865 --> 01:54:05.485
And one of those is the IP that your website is pointed to.

1719
01:54:05.625 --> 01:54:09.165
So once you point your IP your website to a new provider,

1720
01:54:09.625 --> 01:54:14.685
your SSL has to be regenerated. Otherwise, it won't produce a, SSL

1721
01:54:16.740 --> 01:54:21.000
connection. So that's the reason why. If if we can create it for you before,

1722
01:54:21.380 --> 01:54:22.420
it won't really work.

1723
01:54:22.420 --> 01:54:26.120
It it will it will create it, but you won't be able to actually use the certificate.

1724
01:54:26.900 --> 01:54:29.075
So once the domain name is pointed,

1725
01:54:29.455 --> 01:54:32.835
technically, what happens is that request is sent from the server,

1726
01:54:33.455 --> 01:54:35.715
to the SSL certificate provider

1727
01:54:36.175 --> 01:54:46.320
with your domain name, with the IP address for that your website is pointed to, and that kinda creates a secure lock to your to your server and to your website, specifically.

1728
01:54:46.380 --> 01:54:51.199
That way, someone can't just steal your SSL certificate and use that on their own website.

1729
01:54:52.539 --> 01:54:56.719
So so the SSL certificate is not just connected to the domain and its subdomains,

1730
01:54:57.065 --> 01:55:00.105
potentially, but it also connected to the IP address.

1731
01:55:00.105 --> 01:55:08.525
And right now, his subdomain is on a b d, brilliant directory's IP address, and his current website is on its on its own separate IP address.

1732
01:55:08.905 --> 01:55:10.980
So I see what you're saying, Matt. So,

1733
01:55:11.460 --> 01:55:15.239
yeah, you might have some some downtime with your SSL certificate, but,

1734
01:55:15.860 --> 01:55:22.520
you know, hopefully, we can reduce that or do it at an at a at an appropriate hour where you probably don't have as much high traffic.

1735
01:55:23.215 --> 01:55:26.035
Yeah. I would recommend to do it at the most appropriate hour.

1736
01:55:26.415 --> 01:55:32.915
You know, there are more advanced SSL certificates that are more costly that allow you to use, like, a wild card.

1737
01:55:32.975 --> 01:55:35.475
So you can have more than one domain name associated,

1738
01:55:36.440 --> 01:55:36.940
to,

1739
01:55:37.480 --> 01:55:39.500
to your individual certificate.

1740
01:55:39.800 --> 01:55:46.060
However, the same process still applies where once the certificate request is sent from the server itself,

1741
01:55:46.600 --> 01:55:49.355
then it will basically lock into that site. So

1742
01:55:49.895 --> 01:55:51.275
Sure. Okay. Okay.

1743
01:55:52.135 --> 01:56:00.315
So, yeah, it sounds like the inevitable is at some point, we can try to mitigate and minimize the downtime, but transferring your domain,

1744
01:56:01.770 --> 01:56:08.990
there might be a small amount of of downtime, not only with the domain and when you when you repoint it, but also with, getting that SSL installed.

1745
01:56:10.570 --> 01:56:11.790
Yeah. I I

1746
01:56:12.810 --> 01:56:19.345
I reduced the the time, TTL this morning, so in preparation for that to help mitigate with any propagation

1747
01:56:19.965 --> 01:56:20.945
sort of slowdowns.

1748
01:56:22.365 --> 01:56:26.305
What what's the what's brilliant directory as usual to turnaround time on something like this?

1749
01:56:27.005 --> 01:56:27.645
I think,

1750
01:56:28.125 --> 01:56:35.000
within within one business day, I actually wants to as as long as it's a business day, an SSL can be installed, I think, within,

1751
01:56:35.620 --> 01:56:37.960
you know, one to two business days or or sooner.

1752
01:56:38.980 --> 01:56:42.760
Another option for you, Simon, is to put a potential maintenance,

1753
01:56:44.275 --> 01:56:47.795
a message on your website, and you can time it with our brilliant directories team.

1754
01:56:47.795 --> 01:56:49.015
You can get a little more,

1755
01:56:49.555 --> 01:56:52.535
connected to the brilliant directors team since you have a very unique situation,

1756
01:56:52.835 --> 01:56:55.655
and you can time the installation of the SSL,

1757
01:56:56.115 --> 01:57:01.260
with a message that corresponds on your website, letting people know that an update is coming soon.

1758
01:57:01.480 --> 01:57:02.540
Yeah. Okay.

1759
01:57:03.000 --> 01:57:07.560
Alright, guys. I'll reach out to the support team again, and and we'll we'll we'll plan this out.

1760
01:57:07.560 --> 01:57:09.900
Okay. Fantastic. Thanks for your question, Simon.

1761
01:57:10.520 --> 01:57:11.500
And Yes, Simon.

1762
01:57:12.040 --> 01:57:13.420
And thank you, Matt as well.

1763
01:57:14.494 --> 01:57:18.195
And guys SSL certificates, if you don't have one on your website,

1764
01:57:18.655 --> 01:57:21.695
you definitely need it. Google is gonna start penalizing sites if not.

1765
01:57:21.695 --> 01:57:24.355
They've already started rewarding sites that have SSL.

1766
01:57:24.974 --> 01:57:27.875
So if you don't have an SSL certificate on your website,

1767
01:57:28.230 --> 01:57:31.930
let me show you where you can get one with Brilliant Directories. You can go to the add ons

1768
01:57:32.310 --> 01:57:38.950
page, and right here the first option because it's so important, normally the add ons are in alphabetical order, but SSL is so important.

1769
01:57:38.950 --> 01:57:44.665
It's the first option you can get as SSL security certificate on your website, and it adds this HTTPS,

1770
01:57:45.364 --> 01:57:47.545
and it definitely protects your website visitors.

1771
01:57:48.804 --> 01:57:54.090
Alright, guys. I think that's going to wrap up webinar Wednesday for us today.

1772
01:57:54.489 --> 01:57:56.909
Let me just recap some very important things before,

1773
01:57:57.369 --> 01:57:59.389
you know, we we close off for today.

1774
01:58:00.010 --> 01:58:01.469
If you'd like your site

1775
01:58:01.770 --> 01:58:06.650
showcased in the next webinar, please email events@brilliantdirectories.com,

1776
01:58:06.650 --> 01:58:08.270
and we'll contact you prior,

1777
01:58:08.625 --> 01:58:10.324
if your site has been selected.

1778
01:58:11.105 --> 01:58:16.144
Lindsey and Colleen, thank you for sharing your amazing site, goodbyespeedingticket.com.

1779
01:58:16.144 --> 01:58:16.945
Love the name.

1780
01:58:16.945 --> 01:58:22.324
I think you guys are in a great direction, going in a great direction, no pun intended, with Speeding Ticket.

1781
01:58:22.770 --> 01:58:27.270
And, we'd love to see the progress you make on your site in the next webinar if you can join us.

1782
01:58:27.650 --> 01:58:29.829
Don't forget to claim your free

1783
01:58:30.289 --> 01:58:32.550
universal search tool from the customization

1784
01:58:33.170 --> 01:58:35.750
experts. I think this is a game changer,

1785
01:58:36.215 --> 01:58:42.954
And not only can you add it to your site, email your members and let them know that you've created this amazing functionality

1786
01:58:43.255 --> 01:58:44.074
on your site,

1787
01:58:44.614 --> 01:58:50.269
and all you've done is really installed this great free gift and tool from the customization experts.

1788
01:58:50.269 --> 01:58:52.989
You can go to myuniversalsearch.com.

1789
01:58:52.989 --> 01:58:55.170
In fact, go there right now.

1790
01:58:55.550 --> 01:58:59.329
Go to www.myuniversalsearch.com.

1791
01:58:59.389 --> 01:59:02.835
It'll take you to their landing page where you can register your email address,

1792
01:59:03.155 --> 01:59:06.614
and they'll follow-up with you on the steps to get that added

1793
01:59:06.915 --> 01:59:10.455
to your website. So go to myuniversalsearch.com,

1794
01:59:10.515 --> 01:59:14.055
and get this very important and special tool added

1795
01:59:14.515 --> 01:59:15.975
to your website.

1796
01:59:16.390 --> 01:59:19.110
Thank you for sharing that, Pat. We had some great,

1797
01:59:19.430 --> 01:59:21.130
add ons presented by David.

1798
01:59:21.430 --> 01:59:26.710
Vincent Haas was our contest winner with $200 in BD credits. Go, Vincent.

1799
01:59:26.710 --> 01:59:29.050
Thanks for sharing and liking our Facebook page.

1800
01:59:29.704 --> 01:59:37.864
And if you're not already a member of our Facebook group, please join us at brilliantdirectories.com/Facebook.

1801
01:59:37.864 --> 01:59:43.065
If we didn't get to your questions here today, you can definitely ask them in the Facebook group.

1802
01:59:43.065 --> 01:59:46.460
Go to brilliantdirectories.com/Facebook,

1803
01:59:46.460 --> 01:59:51.840
and I can't wait to see you there. So the next webinar is going to be in two weeks.

1804
01:59:51.980 --> 01:59:54.400
It was great to be with you guys here today.

1805
01:59:54.540 --> 02:00:00.320
So on behalf of Gabe, Patrick, David, and myself, thank you so much, and see you in the next webinar.

1806
02:00:00.542 --> 02:00:02.402
See you guys soon. Thanks a lot.