WEBVTT

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Alright. Welcome to everyone in the BD Tribe to webinar

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Wednesday. Let's jump right into it.

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Welcome. If you're here, you're looking to improve

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your website,

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you're looking to educate yourself and empower yourself with information that's gonna help your site succeed and be the best that it can be.

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I'm Jason there on the left, and we're lucky to be joined by Gabriel and Patrick today.

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Gabe is one of the support specialists here at Brilliant Directories, helping to answer your support tickets and also assisting in the Facebook groups.

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And Patrick is from the one and only Customization

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Experts,

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the leading company creating tools and extensions to accompany your brilliant directory

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Brilliant Directories website.

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So, guys, thank you so much for for, taking the time and joining us today in webinar Wednesday.

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Thanks, Jacob. Jason, looking forward to it.

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Thanks, Jay.

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Happy to be here.

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Alright. And if this is your first webinar Wednesday with us, welcome.

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You can have your questions ready.

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We'll be taking them, in just a little bit later on in the webinar.

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And I always like to remind everyone if you haven't already done so, I'm pretty sure everyone here is already a member

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of our Facebook group, the marketing

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strategy

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group that we have on Facebook. It's a great place to continue the conversation

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after webinar Wednesdays. If you guys have questions the next day,

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or we didn't couldn't get to your questions in today's webinar Wednesday,

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go to brilliantdirectories.com/Facebook.

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You can start a discussion there.

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I'm amazed at the participation that we're getting from everyone there. I'm in there myself,

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starting conversations, responding to discussions.

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And what's even better is seeing the BD tribe and the BD community

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helping and responding to each other with workarounds, ideas, tips, and strategies.

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So if you haven't done so, maybe you wanna take a moment right now, go to brilliantdirectories.com/Facebook.

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It'll redirect you to our Facebook,

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group, and you can just click on the blue join button.

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I look forward to see you guys there.

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Alright.

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And again, for those of you who are joining us for the first time, welcome to Webinar Wednesday.

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They are addictive.

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There's so much to learn. Sometimes we go, you know, almost over two hours.

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You know, the goal is to keep it within an hour to an hour and a half.

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But there's just so much good information

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and and topics to cover.

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What's really good for webinar Wednesday is focusing on how to grow your community and grow your website, and that could be through many different ways and methods, such as converting how to convert visitors into members,

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how to increase and drive more website traffic, identifying revenue opportunities,

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search engine optimization questions, and one of my favorite is how to improve your websites navigation to provide a better user experience

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for your members.

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So these are just some of the topics we'll cover in webinar Wednesday, and the types of questions that would be best to ask in webinar Wednesday to get the most out of these sessions.

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So like I said, have your questions ready, and we'll get to them a little bit later in the webinar here.

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And we have something new and exciting

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in this episode of webinar Wednesday. We are introducing

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a new segment, and the new segment is called Gabe's

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Corner.

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Gabe sees hundreds, if not thousands of support tickets each week, and we thought it might be helpful for him to share some of the more common questions that, he answers in the support,

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in the support ticketing system,

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to kind of help you guys out here on the webinar. So, Gabe, thank you so much, for

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suggesting this segment, and I think it's gonna be super helpful for everyone here on the webinar.

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Absolutely, Jay. Thanks for that intro there.

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You know, we are looking to incorporate this this new segment to just go over a few of the common questions that I get on my day to day here at the support center to help out some people,

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with some simple,

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questions. Right?

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The first question that I get a lot, you know, is

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where when is the right time to set up my email accounts? Right?

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And, really, you know, when you're starting out,

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it isn't possible to set up your email accounts until you have actually connect did your domain.

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So the best time to connect your email accounts is when you have set up your domain. Right?

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And, you know, as Jason just went there, you know, we would first go into the back end,

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admin panel,

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and then we would go to the email account section. Right?

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And there's a little blue button there that allows us to click it and open up a new tab to add an email address.

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And this is the,

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the way to add an email address onto your billing directory's website.

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And, again, the best way to do that,

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would be after connecting your domain.

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That's right.

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So the logic behind that is when when you start your billing directory site, you're given like a staging domain.

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It's some random numbers and letters and dot directoryup.com.

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And when you when you come here to create an email address, it's gonna correlate

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the email address like info at or jason at to the domain name, and you don't want a directory up email address because that's not what your business is gonna be associated with.

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So you wanna wait till you've connected your domain name, and you would do that in the generals the settings area here.

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You can go to domain manager.

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So once you're ready to, you know, you've done some initial setup and you're ready to connect your domain name, you can go ahead and enter it here.

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You can see in this case that the website is holistic health finder.

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And the reason this is important, Gabe, let me just take it one step further and actually go ahead and create an email account.

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So I'll click on the blue button, it's gonna open in a new new tab.

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And I'll go ahead and,

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where is that new email button here?

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Oh, add an email account right here, this tab.

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So you'll you'll notice here I could do like jason,

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and then it's already prefilled at holistichealthfinder.com

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in this example.

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So wanna wait till you connect your domain name so that the email address is not associated with the directory of,

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domain, and it's associated with your company's

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domain name.

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Alright. Thank you, Gabe. Yeah.

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The the next question I get a lot is where do I find the sign up page links for my membership levels.

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Right? People use the sign up page links for many different reasons.

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And, you know, the the best place to find that or actually the place to find that,

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is in the admin panel. Correct? And then the finance

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section of the admin panel.

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And

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let's just wait for Jason to get there real quick. Gotcha.

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So we first go to the admin dashboard.

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Alright. So toggle on over to finance and then to manage products.

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Exactly.

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K.

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And then once we are in this area of the admin panel, we'll wanna just click on that green button that says sign up page.

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And what that does is open up a new tab for us, and what we'll find is the sign up page URL for this particular product, and that's for every single product,

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in that section of the admin panel.

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Specifically on this page,

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there's

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a a part of the URL of the URL that we're gonna wanna use,

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and that part is the afterthe.com

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and it's the slash checkout number.

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So really interesting here is that all of your products, you know, they're going to end with slash checkout slash

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a number. And that particular number is actually the ID of your product.

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As Jason is highlighting right now, you'll see that, the free holistic listing product has the ID three, and on the sign up URL, it's slash checkout slash three.

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So that's where you would find,

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the URL for your product.

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And I wanna make a small note here.

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You guys will notice that we were redirected to secure my payment.

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So

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in order to provide your users with a protected

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sign up process,

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it needs an SSL certificate, this green lock here.

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So if your site is just starting out, Brilliant Directories takes care of that for you by by redirecting people to secure my payment.

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It's still branded with your link, but once you connect your own SSL, your security to your site, it your sign up pages will be, in this example, it would would have been holistichealthfinder.com.

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Another thing you can do, Gabe, is if you wanna just grab the link real quick is you can always right click the link,

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and you can copy the link,

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and then you can use that in email templates.

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You can create, like, a web page and and create a button with that link with linking,

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that that link here for the membership level. So it's really portable how you can,

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use this, this link here just copying the link. And Gabe is absolutely correct.

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You can go to any site, and if I just type checkout forward slash, and one of the IDs here, right, there's only two membership levels here, with IDs one or three.

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In this case, let's type in one.

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It'll re it's redirecting us to the secure my payment, but it's for the premium account.

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So that's a that's a quick and easy way to grab a link to your

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sign up pages.

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There's no six, but there's a three.

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So you can just copy this link and put it in your main menu, again an email, a static web page, etcetera.

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And you can find those here on your sign up page.

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Perfect. And you know the next question that you know I thought of today was,

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that I get a lot is people asking you know how to link pages to their main menu and how to link pages to their footer menu.

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So essentially, you know,

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first, you know, we're gonna want to find the page that we're gonna want to link.

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So in this example, since we already found a page, we can use the free holistic listing sign up page.

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So Jay, if you could just copy that page for me, the URL. Sure. Check out through. And

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now what we'll wanna do is

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add a button in the main menu,

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to link

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to that specific checkout.

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So if we go back to the admin, right, to the admin dashboard, then we'll go into the toolbox area.

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K.

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And and then we'll click on the menu manager.

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And in the menu manager, we'll find a lot of different menus, but one of those menus,

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is the pricing sorry, the the header main menu, and that's the menu that controls the main navigation menu of your website.

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So I wanna click on edit there.

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And then in this area, you know, right there where it says holistic practitioners join today, we already have a button, premade.

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There's an area to add the URL permalink,

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of the page that you wanna link to.

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So in this case, the permalink for the page that we want to link to is slash checkout slash three, and we would just replace that slash join

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with,

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with what we had copied. Right. So let's

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so actually this is a good strategy.

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What we can do in instead of in the main menu linking people to the general join page,

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we can do what Gabe is suggesting and link them directly to the checkout page.

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And why don't we change this to join free instead of join today?

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And and it'll direct them directly to the the free sign up page. So let's add that save changes.

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And now this

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last link here in the main menu where it says join today

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should say join free.

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And if we click on it,

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we've added the link to the sign up page,

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and

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now we've directly linked someone to a page on our site, number one, but the free sign up page also.

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Exactly.

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And that's a great strategy just to, make the user experience a little shorter, to be able to sign up on your site.

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Another tip for linking pages in in your main

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menu,

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let me go down to the categories of this page, browse categories.

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And so these are the top level categories

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for the site. So let's say you wanted to link directly to the acupuncture

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page of your site.

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Well, you have the URL here and maybe there's like three to five categories that are really important to your site or you really wanna direct people to them.

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You can you can also copy these links.

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And you notice I'm just copying things after the forward slash.

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You don't need the full URL when you're making a link, just the forward slash.

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Let's actually create a new link, Gabe,

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And, we'll put this here.

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That's where it's going to.

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So you'll notice all of these have forward slash here.

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So you guys wanna make sure you include that forward slash in all your links.

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And what's even more fun is you can create drop downs real easily.

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Just for fun, I'll put this as a drop down under how it works, and I'll save the changes.

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And now we see like there's a a tree branch under the how it works because the acupuncture

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is, nested under there. So you can kinda toggle that open and close to to take a look at it.

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And if we go back to our home page,

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and if we hover over the how it works, we'll see acupuncture is here, and we can link directly to

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that page.

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So if you do any searches on your site, like for Los Angeles or New York, and you wanna create quick links around your site,

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this is a really easy way to find out, identify what those links are, and then put them in different places around your site.

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Alright. And this concludes

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our Gabe's Corner segment. Thank you so much, Gabe. I I I think it was super helpful.

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No problem, Jay. Happy to to, you know, throw out a few questions that are

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common.

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Awesome.

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Alright.

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Let's keep the good times rolling. We do have a showcase winner.

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We have Sean Burke joining us from Australia.

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His website is the public infrastructure,

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directory. I believe he launched, on BD in 2018,

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and, he's joining us here from, Australia.

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Let me unmute your microphone, Sean, and we could take a a visit to your site as well.

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How are you doing today, Sean?

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Hi, Jason. How are you?

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Fantastic.

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What part of Australia are you are you from?

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I'm from Sydney on the East Coast. Okay.

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Great. So, yeah. I I did you launch this site earlier this year on BD?

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Yeah. The the site was, was launched,

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in April, but we had been developing it, in the back back half of last year.

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Okay. Great.

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And so can you tell us a little bit about, what the purpose of this site is, who who the users are, what what some of your goals are with the site?

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Sure.

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So the users are,

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public sector engineers and procurement departments.

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People who build bridges, pipelines,

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00:15:38.514 --> 00:15:41.654
freeways, all that all those sort of public public structures.

227
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Right.

228
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At the moment,

229
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in Australia,

230
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to to find

231
00:15:47.080 --> 00:15:48.220
supplies to build

232
00:15:49.080 --> 00:15:53.160
big public works, you need to go to, you know, multiple different siloed sites.

233
00:15:53.160 --> 00:15:57.485
So you need you know, if you're building a bridge, you need to go and find a concrete supplier on one on one directory.

234
00:15:57.485 --> 00:15:58.564
You need to go and find

235
00:15:59.565 --> 00:16:02.845
pylon drivers, another directory. You need to go and find road layers, another directory.

236
00:16:02.845 --> 00:16:04.785
So you yeah. Finding the right supplies,

237
00:16:06.125 --> 00:16:08.945
throughout our we're a membership organization for members can can be

238
00:16:09.500 --> 00:16:12.300
quite a chore. So what we've done is develop a,

239
00:16:13.260 --> 00:16:14.079
a site that

240
00:16:15.100 --> 00:16:17.440
enables you to find all the different specialties,

241
00:16:18.220 --> 00:16:21.360
supplies that you require to build certain projects all in one find.

242
00:16:23.084 --> 00:16:23.584
So,

243
00:16:24.285 --> 00:16:27.564
rather than looking at five different sites, you come here. So I'm building a bridge.

244
00:16:27.564 --> 00:16:33.105
You told us to be building a bridge, and it will give you all the different supplies in your area who you may need to build that bridge.

245
00:16:33.644 --> 00:16:35.024
Once you've found those supplies,

246
00:16:35.564 --> 00:16:39.490
it short lists them for you, and then you can attach those suppliers to,

247
00:16:40.029 --> 00:16:41.170
your a project,

248
00:16:42.110 --> 00:16:43.070
listing your profile.

249
00:16:43.070 --> 00:16:46.670
So you start approaching your profile and you then you attach your suppliers to that project.

250
00:16:46.670 --> 00:16:48.209
So you got them all in one place.

251
00:16:48.910 --> 00:16:53.785
From there, you can make notes, private notes against each each supplier. You can attach documents.

252
00:16:53.785 --> 00:16:55.084
You can attach quotes,

253
00:16:56.745 --> 00:16:59.945
communicate with your suppliers. And then once the project is finished, you can archive it again.

254
00:16:59.945 --> 00:17:03.884
So if you have a repeat project, you're on the front porch start start start over again.

255
00:17:04.760 --> 00:17:05.240
Gotcha.

256
00:17:05.880 --> 00:17:07.820
So how long has your organization been,

257
00:17:08.440 --> 00:17:08.940
operating?

258
00:17:11.160 --> 00:17:14.780
Well, the organization's quite old. We've been going for over a hundred years. Okay.

259
00:17:15.160 --> 00:17:20.060
But, I I guess we've been bringing suppliers out. Our members are public sector engineers

260
00:17:20.714 --> 00:17:23.054
and, and tier one infrastructure

261
00:17:23.515 --> 00:17:24.015
builders.

262
00:17:24.635 --> 00:17:25.375
We've been

263
00:17:27.355 --> 00:17:29.135
bringing those members together with suppliers,

264
00:17:30.875 --> 00:17:32.655
via events and by by,

265
00:17:33.915 --> 00:17:34.735
shows and

266
00:17:35.160 --> 00:17:36.540
and and seminars,

267
00:17:36.920 --> 00:17:39.320
but but this is, I guess, a move to bring them together.

268
00:17:39.320 --> 00:17:43.660
And and they happen annually or quarterly, so they're infrequent, but, really, this is a way to bring

269
00:17:43.960 --> 00:17:45.660
our members and their supplies together,

270
00:17:46.440 --> 00:17:47.900
on an instant basis.

271
00:17:48.394 --> 00:17:48.715
Gotcha.

272
00:17:48.715 --> 00:17:54.075
Makes makes sense of of the purpose, of the site, and and you've done a good job illustrating that.

273
00:17:54.075 --> 00:17:55.774
It's it's really catering to,

274
00:17:56.235 --> 00:17:57.134
you know, civic,

275
00:17:57.914 --> 00:18:02.394
civic solutions like building bridges and things like that. What are some of those

276
00:18:03.790 --> 00:18:04.610
Go ahead. Sorry.

277
00:18:05.550 --> 00:18:09.250
If you look in the in the search projects on the right hand side of the of the menu

278
00:18:09.790 --> 00:18:10.290
bar,

279
00:18:11.070 --> 00:18:14.510
we've predefined the projects the most common projects that that our members use.

280
00:18:14.510 --> 00:18:15.650
So search projects,

281
00:18:16.715 --> 00:18:19.775
and we build on that. So if a member if a member

282
00:18:20.235 --> 00:18:23.135
they're in there and shortlist all different supplies in an area and that

283
00:18:23.515 --> 00:18:26.175
because you're not in Australia, you've only you've got a very

284
00:18:26.955 --> 00:18:29.055
very small list. But if you're in Australia,

285
00:18:29.595 --> 00:18:31.695
you would have a display of five

286
00:18:32.850 --> 00:18:37.410
five in each category. Let me, let me I think you need more. Let me I see. I see.

287
00:18:37.410 --> 00:18:38.470
I see what you're saying.

288
00:18:40.130 --> 00:18:44.370
So what you did is you took the the link and made that a main menu link.

289
00:18:44.370 --> 00:18:47.030
Exactly how it kind of I was just showing with the acupuncture

290
00:18:47.809 --> 00:18:48.309
here.

291
00:18:49.465 --> 00:18:50.365
It looks like.

292
00:18:51.225 --> 00:18:55.625
So it's a predefined search, and it it shortlist all the different different supplies you may need.

293
00:18:55.625 --> 00:18:55.945
Mhmm.

294
00:18:55.945 --> 00:19:01.565
Once you found those supplies that I mentioned, you can click through on them, and then you can link them to your project, which you've set up on your on your

295
00:19:02.269 --> 00:19:03.169
on your own,

296
00:19:04.269 --> 00:19:05.330
what do you call it,

297
00:19:06.350 --> 00:19:06.850
dashboard,

298
00:19:09.549 --> 00:19:11.090
and then manage those supplies.

299
00:19:11.470 --> 00:19:13.659
So we call it a a a supplier,

300
00:19:15.155 --> 00:19:19.335
as opposed to CRM, we call it a supplier relationship management tool. Right.

301
00:19:20.434 --> 00:19:22.835
This is fantastic. What if what if some Also

302
00:19:23.315 --> 00:19:24.054
Go ahead.

303
00:19:26.595 --> 00:19:27.815
If you if you log,

304
00:19:28.350 --> 00:19:29.090
you'll see,

305
00:19:30.190 --> 00:19:31.970
and unfortunately, you're not logged in, but you'll see

306
00:19:32.350 --> 00:19:36.350
additional tools come up, which is and then we're gonna make notes and and and and link.

307
00:19:36.350 --> 00:19:41.955
So there's buttons missing and and and text boxes missing on that on that page just saying you should you're not logged in as a member.

308
00:19:42.434 --> 00:19:45.495
Let me, let me quickly log in as a as a member here.

309
00:19:47.235 --> 00:19:50.855
Okay. If you go to, membership level, go to, admin.

310
00:19:51.394 --> 00:19:52.934
Admin level. Okay. Okay.

311
00:19:54.370 --> 00:19:54.870
Newsdesk?

312
00:19:55.250 --> 00:19:59.750
Oh, whatever. What what what are the quickest yeah. Newsdesk. Newsdesk. Yep. Newsdesk. Newsdesk.

313
00:19:59.809 --> 00:20:00.309
Yep.

314
00:20:02.530 --> 00:20:05.909
And then login is me because I'm I'm the newsdesk person.

315
00:20:07.115 --> 00:20:08.014
Right. Okay.

316
00:20:10.794 --> 00:20:11.294
Okay.

317
00:20:12.235 --> 00:20:17.534
So if you go and do your you search my projects again, you'll see my projects on the right hand side, my projects.

318
00:20:17.835 --> 00:20:21.900
Yes. I see these here. So the projects I'm I'm working on what I'm I'm using the demo.

319
00:20:21.900 --> 00:20:24.240
So you can click through one of those or you can set up a new one.

320
00:20:25.820 --> 00:20:32.240
But I attached I attached listings to to those projects so that, you know, I can manage my my suppliers

321
00:20:32.700 --> 00:20:33.520
very quickly.

322
00:20:34.294 --> 00:20:39.255
Gotcha. Make notes. This looks like a a a custom a better particular customization.

323
00:20:39.655 --> 00:20:41.674
Did you set this up on your own here?

324
00:20:43.575 --> 00:20:46.955
No. No. Louie Alvarado, who was recommended to us by your organization,

325
00:20:47.335 --> 00:20:50.630
doodle for us. Absolutely. He's fantastic. And very good.

326
00:20:51.409 --> 00:20:51.909
Yeah.

327
00:20:53.250 --> 00:20:54.230
Okay. Great.

328
00:20:54.610 --> 00:20:56.309
So if you click on one of those suppliers,

329
00:20:57.090 --> 00:21:01.190
you'll see the extra buttons and functionality we put into the system via Louie.

330
00:21:03.255 --> 00:21:03.895
We also

331
00:21:04.455 --> 00:21:09.654
I guess, you know, we we have a title of 2,000 unique users a month when we when we first launched in April.

332
00:21:09.654 --> 00:21:11.835
We we we achieved that in six work in six weeks,

333
00:21:14.215 --> 00:21:14.715
and

334
00:21:15.300 --> 00:21:18.920
we've plotted a bit now, but I guess we're looking at ways of driving more more users.

335
00:21:19.300 --> 00:21:24.760
You know, we never expect to have huge volumes because, you know, we're we're not a we're not a consumer

336
00:21:25.460 --> 00:21:25.960
site.

337
00:21:26.660 --> 00:21:28.900
We're more business to business Right. And we're very specialized.

338
00:21:28.900 --> 00:21:33.915
But, the people who use our site spend a lot of money, and therefore, suppliers wanna be in front of them.

339
00:21:33.915 --> 00:21:38.815
And this is a way of, of of getting in front of the people who who control, you know, significant budgets.

340
00:21:39.035 --> 00:21:43.680
That's fantastic. What was one of the strategies you utilized to get those first members signed up?

341
00:21:43.680 --> 00:21:46.100
Was it was it email marketing, direct mail,

342
00:21:46.720 --> 00:21:47.220
networking?

343
00:21:48.000 --> 00:21:49.780
The list the litt the listers?

344
00:21:50.960 --> 00:21:51.860
Yeah. The listers.

345
00:21:52.480 --> 00:21:56.400
The listings, I I guess we we started with, with our own internal list.

346
00:21:56.400 --> 00:21:59.625
So, you know, we we as I said, we we hold events and conferences.

347
00:22:00.485 --> 00:22:00.985
So

348
00:22:01.285 --> 00:22:03.465
we started by targeting those those people,

349
00:22:04.485 --> 00:22:05.225
and then,

350
00:22:07.285 --> 00:22:09.625
once we sort of exhausted the the email

351
00:22:10.165 --> 00:22:10.665
invitation,

352
00:22:11.525 --> 00:22:12.905
which we did through Mailchimp,

353
00:22:13.740 --> 00:22:15.760
and linked back to to billing directories.

354
00:22:16.140 --> 00:22:22.140
Once we've sourced the emails and we got on the phones and employee people come in and and and call people and, and get them to,

355
00:22:22.940 --> 00:22:23.840
I guess, approve

356
00:22:24.540 --> 00:22:25.280
to be listed,

357
00:22:25.985 --> 00:22:27.425
and we're still going through it process now.

358
00:22:27.425 --> 00:22:32.085
So we're growing we're we're growing listings by between 75 and a hundred a week.

359
00:22:32.545 --> 00:22:36.865
Fantastic. So you so you brought up a good a good mention there, approving the listing.

360
00:22:36.865 --> 00:22:38.805
So people are requesting to join,

361
00:22:39.265 --> 00:22:39.765
and

362
00:22:40.230 --> 00:22:44.470
and therefore, they're going through some kind of vetting and approval process with you.

363
00:22:44.470 --> 00:22:45.690
So you're creating a barrier,

364
00:22:45.990 --> 00:22:46.390
the ex

365
00:22:47.030 --> 00:22:48.090
feeling of exclusivity,

366
00:22:48.550 --> 00:22:49.690
to join your website.

367
00:22:51.429 --> 00:22:51.929
Look,

368
00:22:53.110 --> 00:22:55.210
we are, but the truth is if you supply

369
00:22:55.795 --> 00:22:56.535
a product,

370
00:22:58.675 --> 00:23:02.035
you're welcome to list on our site for free. There's no cost. Right.

371
00:23:02.515 --> 00:23:08.055
If you wanna upgrade your listing to a to a premium, then there is a cost, and that gives you the advantages that comes with the system.

372
00:23:10.380 --> 00:23:10.880
But,

373
00:23:11.260 --> 00:23:12.880
you know, we do,

374
00:23:13.820 --> 00:23:17.120
have have included sections within the listing that show,

375
00:23:17.900 --> 00:23:18.640
our users,

376
00:23:20.620 --> 00:23:24.160
where the supplier is accredited elsewhere. So we don't we don't do any accreditation,

377
00:23:25.495 --> 00:23:27.595
but if they are accredited by other,

378
00:23:28.294 --> 00:23:36.294
I guess, official bodies, then they can they can, flag that on their listings so that supplies know their you know, they're they're credited by by by,

379
00:23:36.695 --> 00:23:38.950
you know, by government purchase agencies.

380
00:23:39.970 --> 00:23:45.170
Gotcha. One thing that caught Patrick in in my eye were these user tutorials that you created.

381
00:23:45.170 --> 00:23:49.910
These are instructional videos on how people can use the website. Correct?

382
00:23:51.395 --> 00:23:52.034
That's right. Yes.

383
00:23:53.635 --> 00:24:01.495
Are these getting a lot of views, or are these helping in in your conversions and making reducing your customer service on the site, your support inquiries?

384
00:24:03.019 --> 00:24:03.679
Yeah. Look.

385
00:24:04.620 --> 00:24:07.440
They took they took three or four days to do,

386
00:24:07.980 --> 00:24:12.379
and that you know, I I don't track how often they're being used, but I I do see them pop up in my,

387
00:24:13.019 --> 00:24:13.519
analytics,

388
00:24:13.899 --> 00:24:15.039
you know, quite frequently.

389
00:24:16.325 --> 00:24:18.325
And the aim is is that, you know, we're a very small team.

390
00:24:18.325 --> 00:24:24.025
We don't have time to you know, we don't have the the capacity to go around to to our users or spend a lot of time on the phones

391
00:24:26.405 --> 00:24:29.305
teaching people. So this this sort of gives people access to

392
00:24:29.880 --> 00:24:36.040
to what we're about, how to use our system, you know, at a fairly high level, but, you know, it is fairly self explanatory once you're in the system.

393
00:24:36.040 --> 00:24:38.140
This just gives you, you know, gives you a head start.

394
00:24:38.440 --> 00:24:41.900
Gotcha. Yeah. I think, I think these videos are are really nice.

395
00:24:45.365 --> 00:24:47.945
So yeah. They they yeah. I'm glad we did it.

396
00:24:48.405 --> 00:24:51.145
And, you know, we'll keep doing them as as, you know,

397
00:24:51.445 --> 00:24:54.425
as questions come that, that need to be answered

398
00:24:55.445 --> 00:24:57.865
that we haven't got time to answer, I guess, regularly.

399
00:24:58.740 --> 00:25:01.620
And when you worked with the the developer, when you worked with,

400
00:25:02.260 --> 00:25:06.920
Luis, did you have, a clear scope for the project, or did it pivot and change,

401
00:25:07.540 --> 00:25:11.065
as you were working on the project? No. No. We we we put together a technical specifications.

402
00:25:11.065 --> 00:25:12.345
We we we knew what we were after.

403
00:25:12.345 --> 00:25:17.005
We we'd spent a lot of time consulting with, with people in the industry on what they required.

404
00:25:17.465 --> 00:25:19.085
So it was documented, and,

405
00:25:21.705 --> 00:25:25.165
I think it was fairly clear. I know there was a few few little, you know, chops and

406
00:25:25.770 --> 00:25:28.750
changes along the way, but, the the basic

407
00:25:29.530 --> 00:25:34.430
requirements didn't change significantly from from the, technical specs through the through

408
00:25:34.810 --> 00:25:35.390
the delivery.

409
00:25:35.770 --> 00:25:38.350
That's that's really important. And look at this.

410
00:25:39.945 --> 00:25:46.605
We gave Louie some some scope when we said this is what we wanna achieve, but we we went up and tell you how to achieve it, but this is what we wanna achieve.

411
00:25:47.225 --> 00:25:48.924
And he, he sort of,

412
00:25:50.024 --> 00:25:50.924
made it happen,

413
00:25:51.385 --> 00:25:52.684
I I guess, you know,

414
00:25:53.260 --> 00:25:57.919
with his understanding of the system. So he's delivered something that was better better than we

415
00:25:58.940 --> 00:26:03.520
expected, but, certainly, we we the outcomes were were documented. Yeah.

416
00:26:04.220 --> 00:26:12.025
I I I I don't I don't see it enough when when people are are trying to customize their site or or paying for customizations that they've done

417
00:26:12.645 --> 00:26:14.665
market research or or gained feedback

418
00:26:15.045 --> 00:26:15.605
from people.

419
00:26:15.605 --> 00:26:21.525
They're they're just kinda going with their gut and and and kinda guessing as what needs to be created.

420
00:26:21.525 --> 00:26:28.580
So it's really refreshing to hear that, you know, you guys did some comprehensive research, both your own with user feedback,

421
00:26:29.440 --> 00:26:34.900
and consult and and consulting with the developer to create the best product, and also

422
00:26:35.520 --> 00:26:38.020
get it executed as quickly as possible.

423
00:26:38.960 --> 00:26:39.460
Yeah.

424
00:26:41.225 --> 00:26:46.605
Pat, did you did you have any feedback or or notes that since we were, chatting about the site earlier?

425
00:26:49.065 --> 00:26:49.945
Not not so much.

426
00:26:49.945 --> 00:26:58.180
I thought maybe the only thing I and that kinda stood out to me that would add would be easy to add would be that member snapshot on the on the detailed layouts

427
00:26:58.800 --> 00:27:02.900
of the individual post. But overall, I thought that the website was very well organized.

428
00:27:03.600 --> 00:27:07.940
I really like how you organize the search by projects to be, to to basically

429
00:27:08.755 --> 00:27:13.235
take people to the search result page for that particular type of of of,

430
00:27:14.275 --> 00:27:20.355
that is a lot easier than going to your search menu, let's say, on your home page and and trying to digest what's available.

431
00:27:20.355 --> 00:27:21.174
You've handpicked

432
00:27:21.620 --> 00:27:26.600
the most commonly searched for items on your site and made it easy for the end users to find that content.

433
00:27:27.620 --> 00:27:29.700
That that's right. And what we've done is we've attached,

434
00:27:30.260 --> 00:27:32.040
categories to each of those predefined

435
00:27:32.420 --> 00:27:32.920
searches

436
00:27:33.300 --> 00:27:35.794
so that we don't have to go through every member and sort of tell them what's

437
00:27:36.274 --> 00:27:38.294
it just finds finds by category

438
00:27:38.674 --> 00:27:40.294
and list the top five closest.

439
00:27:41.315 --> 00:27:45.254
Mhmm. And then you can expand that, expand that, that shortlist,

440
00:27:46.640 --> 00:27:49.620
see all the listen to the category if you choose and become the one you want.

441
00:27:50.960 --> 00:27:51.700
So, yeah,

442
00:27:52.480 --> 00:27:54.240
that was I guess that's the different

443
00:27:54.720 --> 00:27:56.340
differentiation between other other,

444
00:27:57.919 --> 00:28:01.200
sites that exist in Australia. And there are quite a few, but they're as I said, they're siloed.

445
00:28:01.200 --> 00:28:04.934
So you gotta wonder find heavy equipment. You gotta wonder find concrete.

446
00:28:04.934 --> 00:28:06.394
You gotta wonder find, you know,

447
00:28:07.414 --> 00:28:10.934
road lay you know, road laying. But this one sort of pulls everyone together.

448
00:28:10.934 --> 00:28:13.835
And I guess because we've got so much in there, we need to keep it organized.

449
00:28:14.990 --> 00:28:17.149
Yeah. I think you've done a a great job. Things that

450
00:28:18.510 --> 00:28:24.929
one of the things we, I guess, we we we do differently if we had our time over again, which and I'm not sure we can reverse this, but

451
00:28:26.269 --> 00:28:27.649
the structure of the categories.

452
00:28:28.110 --> 00:28:28.429
We,

453
00:28:29.230 --> 00:28:29.730
we

454
00:28:30.085 --> 00:28:33.065
sort of set up categories from tier one then tier three.

455
00:28:33.765 --> 00:28:39.225
In hindsight, what we should have done is have tier one as one category and everything else as as tier twos.

456
00:28:40.805 --> 00:28:45.305
So that was a, I guess, a learning mistake for us. We're trying to,

457
00:28:49.980 --> 00:28:51.180
I guess, work around that.

458
00:28:51.180 --> 00:28:54.880
But, you know, if we had a time again, we would have we would have structured the categories differently.

459
00:28:55.740 --> 00:29:00.320
Got you. So a member would be able to choose, like, road construction and parks and recreation?

460
00:29:03.745 --> 00:29:08.245
Those those come from multiple different categories anyway because because that search searches across categories.

461
00:29:08.385 --> 00:29:12.005
Mhmm. But it's more about the more about the importing of of listings.

462
00:29:12.304 --> 00:29:14.565
So we've got suppliers who provide

463
00:29:15.410 --> 00:29:18.950
a, b, c, and d, and a and b are in one category level,

464
00:29:19.330 --> 00:29:21.250
and c and d are in a different category level.

465
00:29:21.250 --> 00:29:26.230
So they can't get they can't get all their their their goods and services listed on the one listing.

466
00:29:27.250 --> 00:29:27.750
Gotcha.

467
00:29:29.010 --> 00:29:39.215
So So what we what we should have done and and we learned this after we'd set up and and and go backwards after we've gone live, was that we could have set up a tier one which encompasses all categories

468
00:29:39.915 --> 00:29:40.735
beneath it,

469
00:29:41.035 --> 00:29:42.015
allowing suppliers

470
00:29:42.635 --> 00:29:44.340
or members, I think you call them,

471
00:29:46.260 --> 00:29:49.159
to select across different categories.

472
00:29:49.860 --> 00:29:51.720
That's actually pretty common One missing.

473
00:29:52.260 --> 00:29:55.159
Is, being able to set up a single

474
00:29:55.700 --> 00:29:59.000
category. Let me, let me find that article and just

475
00:29:59.835 --> 00:30:01.215
share it with everyone here

476
00:30:01.595 --> 00:30:05.695
in our support center just in case anyone else is experiencing something similar.

477
00:30:06.395 --> 00:30:07.455
Give me one moment.

478
00:30:08.235 --> 00:30:11.855
So it's it there are rare occasions where you just want one top level

479
00:30:12.929 --> 00:30:13.429
category.

480
00:30:15.250 --> 00:30:16.309
Let's see if we can

481
00:30:17.570 --> 00:30:19.110
Yeah. This article here.

482
00:30:21.809 --> 00:30:23.669
I think this is the article we have.

483
00:30:28.045 --> 00:30:29.025
Is this the article,

484
00:30:29.485 --> 00:30:29.985
Pat?

485
00:30:30.525 --> 00:30:31.505
I think it is.

486
00:30:33.565 --> 00:30:36.125
It'd be I believe that's the one. Alright. I'm just gonna share this one.

487
00:30:36.125 --> 00:30:40.705
You guys can search the support center also for, like, setting up one top level category,

488
00:30:41.520 --> 00:30:45.940
but this might come in handy for for some people who might just be getting started out. Category

489
00:30:46.400 --> 00:30:49.780
structure is is super important to a site. Sometimes it's very simple,

490
00:30:50.160 --> 00:30:54.180
but when you're dealing with thousands or hundreds of of category names,

491
00:30:54.960 --> 00:30:56.915
you kinda wanna make sure you get it right the first time.

492
00:30:56.915 --> 00:31:00.535
It's hard to start moving people around once the hierarchy of the categories,

493
00:31:01.555 --> 00:31:03.495
has been set up. It is it is possible,

494
00:31:04.035 --> 00:31:05.895
with access to the MySQL database,

495
00:31:06.675 --> 00:31:08.375
but but it does become cumbersome,

496
00:31:08.755 --> 00:31:13.310
to to try to reconcile things and move things around after the fact.

497
00:31:14.490 --> 00:31:18.030
But Sean, I think I think you've done a phenomenal job, with your site.

498
00:31:18.490 --> 00:31:19.310
It's clear,

499
00:31:20.330 --> 00:31:23.150
what it's for. It's easy to navigate.

500
00:31:24.525 --> 00:31:29.805
I I don't have too much criticism or or or advice. It seems like you guys have a great handle on it.

501
00:31:29.805 --> 00:31:33.345
I think this is a great example of a site done right,

502
00:31:34.045 --> 00:31:35.985
and with the with the

503
00:31:36.310 --> 00:31:42.730
the bonus of a customization that you added to your site, which seems to be adding, huge value to you and your members.

504
00:31:43.750 --> 00:31:44.250
Yeah.

505
00:31:44.950 --> 00:31:49.270
Now look, I I I guess my comment is again, we had a great a great base to start from.

506
00:31:49.270 --> 00:31:52.995
The comp the comprehensiveness of this this green direction system is, is impressive.

507
00:31:55.295 --> 00:31:55.795
So,

508
00:31:57.055 --> 00:31:57.715
I guess,

509
00:31:58.415 --> 00:32:05.795
at a base level, the system was great, but just adding that those extra little bits of customization just made it made it, I guess, more

510
00:32:06.280 --> 00:32:07.660
more directed to our audience.

511
00:32:08.120 --> 00:32:11.100
Absolutely. Yeah. There there are times when you need those customizations.

512
00:32:11.240 --> 00:32:15.580
The good news is that it is possible to to get them done with the assistance of a developer.

513
00:32:16.120 --> 00:32:22.764
So I wanna I wanna thank you, Sean, for for sharing your site with us and allowing us to showcase your site here on webinar Wednesday.

514
00:32:23.144 --> 00:32:25.325
Pleasure. Thanks for your time. Thank you.

515
00:32:27.304 --> 00:32:30.264
Alright, guys. Yeah. Great site here from, Sean.

516
00:32:30.264 --> 00:32:34.125
Thank you so much, Sean, for allowing us to showcase your site. It's great to see

517
00:32:34.549 --> 00:32:40.090
a nice example here of a site that's growing and sharing some of your strategies with us.

518
00:32:40.470 --> 00:32:44.890
Alright. If you'd like your site showcased in the next webinar Wednesday,

519
00:32:45.429 --> 00:32:49.210
you can email events@brilliantdirectories.com.

520
00:32:49.875 --> 00:32:54.135
Just please make sure to include a link to your website. We'll notify you

521
00:32:54.435 --> 00:32:57.655
prior to the webinar if your website has been selected.

522
00:32:58.035 --> 00:33:00.855
We'll be happy to review it, provide some feedback,

523
00:33:01.315 --> 00:33:07.180
and we'll also share it on our Facebook page. You can email events@brilliantdirectories.com

524
00:33:07.180 --> 00:33:11.360
and just include a link to your site if you'd like to be showcased in the next webinar.

525
00:33:11.580 --> 00:33:14.240
Look forward to seeing the inquiries that come in for that.

526
00:33:15.420 --> 00:33:18.705
Alright. This next segment is one that you don't wanna miss.

527
00:33:18.784 --> 00:33:21.924
If you've been tuned down, if you got a cell phone call in the background,

528
00:33:23.265 --> 00:33:29.684
now's the time to focus. The tip of the week is how to create on-site visitor actions.

529
00:33:29.745 --> 00:33:31.044
If you're not satisfied

530
00:33:32.130 --> 00:33:35.910
with the conversions that you're getting on your site, whether it's people

531
00:33:36.290 --> 00:33:41.670
registering for a lead magnet, or registering for a membership, or even signing up for your newsletter,

532
00:33:42.770 --> 00:33:48.375
this tip of the week is gonna help you to increase those conversions and get more engagement

533
00:33:49.075 --> 00:33:51.335
from your website visitors.

534
00:33:51.715 --> 00:33:54.674
Pat, I'm going to pass it over to you here.

535
00:33:54.674 --> 00:33:58.774
Can you please explain to us what are on-site visitor actions?

536
00:34:01.139 --> 00:34:04.200
Absolutely. So when you're visiting a website,

537
00:34:05.059 --> 00:34:08.760
it is something that will guide somebody to take the appropriate

538
00:34:09.060 --> 00:34:09.560
action

539
00:34:09.940 --> 00:34:14.920
that you would like them to take and and take them to a page that you've designated for that action.

540
00:34:15.755 --> 00:34:19.055
So it could be, an action could be joining the website.

541
00:34:19.435 --> 00:34:22.575
An action could be asking a question in a forum.

542
00:34:22.955 --> 00:34:25.614
Perhaps, it could be leaving a review for a member.

543
00:34:26.155 --> 00:34:27.375
Perhaps, it would be

544
00:34:27.710 --> 00:34:31.650
asking for a quote in your get match form or a lead gen page.

545
00:34:31.949 --> 00:34:37.569
Perhaps it could even be contributing content such as adding a deal or adding adding adding a property

546
00:34:37.869 --> 00:34:42.529
if it's a property website. So an on-site visitor action takes advantage

547
00:34:43.265 --> 00:34:52.485
of the person that's currently browsing your website and basically educating them on the types of things that they could be doing on that site while browsing.

548
00:34:54.225 --> 00:35:01.400
Now some examples of these are I'm just gonna toggle over to a blank slate Brilliant Directories website.

549
00:35:01.400 --> 00:35:02.859
Let me just log out here.

550
00:35:03.960 --> 00:35:08.619
So even by default, your site does come with some

551
00:35:08.920 --> 00:35:12.940
on-site visitor actions. This get listed button in the top right,

552
00:35:13.295 --> 00:35:17.535
you can change the words there. That technically is an on-site visitor action.

553
00:35:17.535 --> 00:35:20.995
You you want them to do something. Let me go to the search results page here.

554
00:35:22.975 --> 00:35:24.115
Join our newsletter.

555
00:35:24.415 --> 00:35:27.075
This is technically an on-site visitor action.

556
00:35:27.290 --> 00:35:32.349
This box here are you a business and you know register your company create searchable listings.

557
00:35:32.970 --> 00:35:41.505
The problem is they're nice and again it's it's all default and standard and and whatnot it's probably not compelling enough or exciting enough.

558
00:35:42.065 --> 00:35:44.964
You might need bigger font, you might need to change the colors,

559
00:35:46.305 --> 00:35:49.365
but these these are all all on-site actions.

560
00:35:49.424 --> 00:35:57.045
Even a pop up that you might get on the screen, you know, when you're browsing a site and you get that pop up window and it asks them to give your email address for something,

561
00:35:57.510 --> 00:36:01.450
that is an on-site visitor action, and you wanna make sure that your website

562
00:36:01.910 --> 00:36:02.650
has them.

563
00:36:03.590 --> 00:36:07.930
Why? Because these are the benefits of on-site visitor actions.

564
00:36:09.190 --> 00:36:11.030
Pat, can you run us through some of these?

565
00:36:11.030 --> 00:36:16.025
Because I think you you had some number numbers one and three were, I think, super valuable here.

566
00:36:17.285 --> 00:36:22.105
Yeah. Absolutely. So, again, when when perhaps somebody landed on your website,

567
00:36:22.805 --> 00:36:35.620
via a search result, maybe they Googled something and they landed on an article that addresses what they searched for, or perhaps somebody shared a link on social media and they clicked on it because it was, and it takes them to your directory.

568
00:36:36.160 --> 00:36:41.700
But what an on-site visitor action does, it'll compel them to continue exploring your website.

569
00:36:42.085 --> 00:36:45.625
So perhaps I read an article and I found it helpful on a website.

570
00:36:46.005 --> 00:36:51.545
It would be nice to have something that would instruct me on something else I could be doing there, whether it could be,

571
00:36:52.085 --> 00:36:56.425
maybe it could even be a a banner to another type of content on my website.

572
00:36:56.690 --> 00:37:01.830
The idea is to keep people clicking and keep them on your website. That's the goal here.

573
00:37:02.210 --> 00:37:02.870
It also

574
00:37:03.490 --> 00:37:05.990
helps your website look, more professional.

575
00:37:06.370 --> 00:37:10.455
What Jason, just showed there with the default is a great starting point.

576
00:37:10.935 --> 00:37:11.575
They are,

577
00:37:11.975 --> 00:37:17.195
they are gonna get some some activity, but it does look like a template,

578
00:37:17.495 --> 00:37:19.755
and it doesn't look like it's been branded.

579
00:37:19.895 --> 00:37:26.750
So somebody that comes to this and sees that, they may still interact with it, but it's not gonna look like a finished product.

580
00:37:26.750 --> 00:37:29.170
It's not like gonna look there's a a marketing team,

581
00:37:29.630 --> 00:37:31.089
behind that. And don't worry,

582
00:37:31.390 --> 00:37:36.910
the tip today that we're gonna show you so you don't need to hire a marketing team, with what you're about to learn today.

583
00:37:36.910 --> 00:37:37.809
But by having,

584
00:37:38.270 --> 00:37:39.490
a professional looking

585
00:37:39.795 --> 00:37:44.375
visitor actions, it's going to really make a difference on on your site.

586
00:37:47.954 --> 00:37:52.295
Yep. And and I think the key here is it's gonna help increase conversions

587
00:37:52.850 --> 00:37:56.210
for the things that you want people to do. Let's let's just go back to his default site.

588
00:37:56.210 --> 00:37:58.070
You want people to join your newsletter.

589
00:37:58.530 --> 00:38:00.790
You want people to join your site.

590
00:38:01.090 --> 00:38:07.430
So what by having a more professional visitor action embedded somewhere on your site, it's gonna increase,

591
00:38:08.085 --> 00:38:08.984
those conversions,

592
00:38:09.365 --> 00:38:12.185
for the those actions that you want people to do.

593
00:38:15.045 --> 00:38:21.625
So how complicated is it, Pat, to create an on-site visitor action? Because I don't know any coding,

594
00:38:22.200 --> 00:38:24.140
and it sounds really confusing.

595
00:38:25.880 --> 00:38:27.260
Well, in preparation,

596
00:38:28.119 --> 00:38:33.020
for this webinar, you asked me to just put a just to get a couple together very quickly.

597
00:38:33.480 --> 00:38:39.035
And with the tips we're about to share, it took me under five minutes to put three together.

598
00:38:39.415 --> 00:38:44.155
So it's very quick. It's very easy. I did not need to know a single line of code.

599
00:38:44.695 --> 00:38:51.035
All we we're gonna be you we're gonna be utilizing all the Brilliant Directories default settings that come with the platform,

600
00:38:51.920 --> 00:38:57.540
and we're just going to be able to from start to finish, starting at the creating of the banner ad,

601
00:38:57.840 --> 00:39:00.420
uploading the banner in the design settings,

602
00:39:00.960 --> 00:39:06.180
linking the banner to the destination you would like someone to go to when they click on the banner,

603
00:39:06.515 --> 00:39:07.975
making sure it's in the sidebar,

604
00:39:08.595 --> 00:39:15.655
and and obviously at that point having it live, all of those things, we could probably get one up and running in in five to ten minutes.

605
00:39:16.595 --> 00:39:17.735
Alright. I'm excited.

606
00:39:18.115 --> 00:39:24.400
I want visitor actions. I want more people to sign up to my holistic health finder website, Pat.

607
00:39:24.400 --> 00:39:26.180
Can you can you help with that?

608
00:39:27.360 --> 00:39:30.420
Absolutely. I'd love to. Alright. I'm gonna pass over the controls,

609
00:39:30.800 --> 00:39:31.460
to you,

610
00:39:32.320 --> 00:39:32.720
and,

611
00:39:33.440 --> 00:39:35.060
you can show us how it's done.

612
00:39:35.705 --> 00:39:41.725
Alright. Great. So we're gonna start with, the software that we recommended that was canva.com.

613
00:39:42.265 --> 00:39:44.685
So this is the Canva dashboard.

614
00:39:45.145 --> 00:39:47.965
You can see the three I put together very quickly.

615
00:39:49.145 --> 00:39:51.320
If I open one up, you'll see

616
00:39:51.700 --> 00:39:52.920
what that looks like.

617
00:39:53.300 --> 00:39:57.640
And, basically, are you a holistic professional? Fifty percent discount on pro account.

618
00:39:57.940 --> 00:39:58.840
Offer expires

619
00:39:59.540 --> 00:40:00.520
August 15.

620
00:40:00.900 --> 00:40:03.640
So this is the end result, but I wanna show you

621
00:40:03.984 --> 00:40:06.785
how I how I created this in in just a few minutes.

622
00:40:06.785 --> 00:40:10.865
So what we need to do is we need to find a template that matches.

623
00:40:10.865 --> 00:40:13.845
So I'm gonna click on the logo in the top left here,

624
00:40:15.585 --> 00:40:20.350
and then I'm gonna see something here. It says find templates. So it's very easy to find templates.

625
00:40:20.570 --> 00:40:22.830
And then they give you different template types.

626
00:40:23.210 --> 00:40:25.870
The one that I find that's most helpful for sidebars

627
00:40:26.330 --> 00:40:27.950
and is the one that's called

628
00:40:28.410 --> 00:40:30.570
social graphics. This is made for,

629
00:40:31.050 --> 00:40:33.615
Facebook posts and and things along those lines.

630
00:40:33.935 --> 00:40:37.535
And if you see if you scroll down, you're gonna start seeing a variety.

631
00:40:37.535 --> 00:40:41.715
I know the ones at the top are all property related, but I just start exploring.

632
00:40:41.855 --> 00:40:43.315
So I just try to think,

633
00:40:43.615 --> 00:40:47.075
what do I want people to do? I want them to

634
00:40:47.535 --> 00:40:48.835
sign up for my website.

635
00:40:49.670 --> 00:40:53.030
That's that's the goal right now. That's the visitor action I'd like someone to do.

636
00:40:53.030 --> 00:40:57.290
So I'm gonna look for an image that inspires me, and I just found one right now.

637
00:40:57.350 --> 00:40:59.530
So I found this coffee cup right

638
00:40:59.990 --> 00:41:00.490
here.

639
00:41:00.870 --> 00:41:04.730
So I'm gonna click I'm gonna open up this banner. It's gonna give me a little information,

640
00:41:05.115 --> 00:41:09.775
and I'm gonna say I wanna use this template. So I'm gonna click use the template,

641
00:41:10.315 --> 00:41:12.015
and it's gonna give me access

642
00:41:12.395 --> 00:41:13.855
to that to that creative,

643
00:41:14.475 --> 00:41:15.295
to that creation.

644
00:41:15.994 --> 00:41:18.075
And we said we don't need to know any code.

645
00:41:18.075 --> 00:41:21.660
A couple of tips, I wanna find an image that doesn't have a lot of writing.

646
00:41:22.040 --> 00:41:29.180
Bear in mind, this is gonna show up in your sidebar, so it's gonna have to have a fairly large font, and I don't want too many distractions.

647
00:41:29.880 --> 00:41:35.055
So I wanna so I saw this coffee here. So I so I'm trying to get a little creative. I could say

648
00:41:36.335 --> 00:41:37.395
cheaper than

649
00:41:37.855 --> 00:41:38.675
a cup

650
00:41:39.055 --> 00:41:39.954
of coffee

651
00:41:42.974 --> 00:41:43.714
per day.

652
00:41:48.789 --> 00:41:51.130
And I'm gonna get rid of this one down here.

653
00:41:58.869 --> 00:41:59.369
Join

654
00:41:59.910 --> 00:42:00.410
today.

655
00:42:01.029 --> 00:42:05.595
We're putting something very, very quick together here, but but I just wanna show you

656
00:42:06.635 --> 00:42:09.755
there we go. We'll move this up. We're just dragging and dropping.

657
00:42:09.755 --> 00:42:11.775
I wanna give a little bit more space

658
00:42:12.155 --> 00:42:12.655
today.

659
00:42:14.235 --> 00:42:20.770
And, Jason, any marketing advice on the the copy there since you're definitely the the guru when it comes to that?

660
00:42:21.870 --> 00:42:24.190
I I think for this example, it's good. And you've made some,

661
00:42:24.830 --> 00:42:28.990
examples earlier. We could maybe pull some of those into the site in addition, to this one.

662
00:42:28.990 --> 00:42:31.890
We can swap them out to see how the which one we like best.

663
00:42:32.904 --> 00:42:35.644
Yeah. So so I wanted to pick a template very quickly.

664
00:42:35.944 --> 00:42:40.424
And now that we have this ready, it gives you a download link. So you can click download.

665
00:42:40.424 --> 00:42:44.765
You can pick what file size you want it to be. They recommend JPEG,

666
00:42:45.224 --> 00:42:47.484
a PNG. A JPEG is usually lighter.

667
00:42:47.870 --> 00:42:49.250
So we'll go ahead and download

668
00:42:49.550 --> 00:42:50.050
that.

669
00:42:50.590 --> 00:42:57.630
And just like that, in under two minutes, we're able to have something that you would think, a marketing team would would have to put together.

670
00:42:57.630 --> 00:43:01.570
And this is the the the the image itself. I'll just carry this over.

671
00:43:02.465 --> 00:43:08.405
And let's go take like Jason said, let's go take a look at a few that we did, together just a moment ago here.

672
00:43:09.265 --> 00:43:11.045
So I'll go and click on

673
00:43:12.705 --> 00:43:14.405
Canva to pull up my designs.

674
00:43:21.150 --> 00:43:24.450
So here's one I think that you liked. Correct, Jason, that I put together?

675
00:43:24.750 --> 00:43:29.090
Yeah. It tells you what to do. It it it prompts you, you know, are you a holistic professional?

676
00:43:29.685 --> 00:43:32.645
You know, you you wrote sign up in there. It could say join today.

677
00:43:32.645 --> 00:43:35.145
Whatever fits in that little box there.

678
00:43:35.925 --> 00:43:37.545
Then the colors are nice too.

679
00:43:39.285 --> 00:43:43.945
Great. And then just so people could see how easy it is to customize, I can change this to join

680
00:43:44.485 --> 00:43:44.985
today.

681
00:43:45.450 --> 00:43:46.349
If it overlaps,

682
00:43:47.050 --> 00:43:51.790
I can just make the font a little bit smaller until everything fits into the box.

683
00:43:52.010 --> 00:43:53.390
The hand's already superimposed

684
00:43:53.770 --> 00:43:54.750
on top of that.

685
00:43:55.210 --> 00:43:57.945
So you could see it's very easy to to change this.

686
00:43:58.105 --> 00:44:06.045
So what we're gonna do, Jason, is we're gonna pick this image, which well, this will be the winner, and we're gonna add this to one of the sidebars of holistic health finder.

687
00:44:07.545 --> 00:44:07.865
Alright.

688
00:44:07.865 --> 00:44:13.720
And So I'm gonna I'm gonna go into the I just wanna remind everyone Go for can Canva is a is a free tool, Pat.

689
00:44:13.720 --> 00:44:17.579
But beyond registering for a free account, all of this is free to use. Right?

690
00:44:19.160 --> 00:44:24.140
That's correct. Everything is free to use. And and right now, we're we're we're

691
00:44:24.515 --> 00:44:28.695
doing a specific banner, but it gets a lot more complex than that. You can even do infographics.

692
00:44:29.075 --> 00:44:32.055
There's nothing that you can't do. You could do covers, Facebook covers.

693
00:44:32.915 --> 00:44:35.975
It's it's really amazing what you can do with this. There's really

694
00:44:36.275 --> 00:44:41.039
there's really not too many times this doesn't provide me what I need. And, also, I get inspiration.

695
00:44:41.339 --> 00:44:42.400
Instead of thinking,

696
00:44:42.780 --> 00:44:44.700
what do I want my banner to say?

697
00:44:44.700 --> 00:44:48.480
I usually come to a software like this, and I see what templates are there.

698
00:44:48.619 --> 00:44:52.559
And I let my ideas form around designs that are already existing.

699
00:44:53.115 --> 00:44:57.455
Instead of coming up with my idea and then trying to find a design that matches it.

700
00:44:57.515 --> 00:45:04.155
Oftentimes, when you take that approach, you never find the perfect fit because it's just not right for the idea you had in your mind.

701
00:45:04.155 --> 00:45:08.095
So if you come here and you get inspired with what's already available,

702
00:45:08.400 --> 00:45:12.720
then you know your idea is gonna fit because your idea came from the design in the first place.

703
00:45:12.720 --> 00:45:19.839
Just like the coffee one, perhaps, that was not the best marketing copy, but I let the design inspire me, and at least I had a banner.

704
00:45:19.839 --> 00:45:24.375
And I think that that's probably a little bit better than just the default ones that come out of the box.

705
00:45:26.855 --> 00:45:29.195
Absolutely. I love that one with the chick down there.

706
00:45:29.735 --> 00:45:34.555
It's springtime. Amazing. That's amazing. You could do a lot a lot of clever things with that.

707
00:45:35.815 --> 00:45:38.775
And then you could also search by you could like, let's say it's,

708
00:45:39.789 --> 00:45:40.289
infrastructure.

709
00:45:43.470 --> 00:45:45.470
Infrastructure. Of course. I

710
00:45:46.829 --> 00:45:50.829
infrastructure. I don't know if I spelled that right. I probably didn't. There we go.

711
00:45:50.829 --> 00:45:55.385
So we have a bunch we build with passion. So you get a bunch of marketing materials

712
00:45:55.925 --> 00:45:57.945
right here for infrastructure, architecture.

713
00:45:58.085 --> 00:46:04.985
So just giving that there's really no industry you're not gonna find a ton of existing marketing material that already exists.

714
00:46:05.045 --> 00:46:06.265
We can do holistic,

715
00:46:08.300 --> 00:46:15.280
and then we're gonna start seeing a ton of holistic examples, pages and pages and pages of health related stuff.

716
00:46:15.500 --> 00:46:16.400
We can do,

717
00:46:17.099 --> 00:46:17.599
dental.

718
00:46:19.900 --> 00:46:21.119
We could do dentists.

719
00:46:21.474 --> 00:46:23.875
All of these are different templates that you can have.

720
00:46:23.875 --> 00:46:28.375
So whatever your directory is about, it should be fairly easy to find something that you can use.

721
00:46:31.155 --> 00:46:32.355
Alright. Love it. Let's,

722
00:46:32.835 --> 00:46:37.015
let's see this in action, and let's add it to the holistic health finder website.

723
00:46:38.300 --> 00:46:40.000
Perfect. Let's do it.

724
00:46:40.380 --> 00:46:45.600
So we'll add it to the let's add it to the search results sidebar over here.

725
00:46:46.140 --> 00:46:51.180
Let's replace this Google AdWords with, with one of our own. Perhaps that's a good place to start.

726
00:46:51.180 --> 00:46:54.484
So what I'll do is I'll go into the design settings.

727
00:47:01.025 --> 00:47:05.585
There's a tab that's called the banner ad design. So we're gonna go ahead and click on that.

728
00:47:05.585 --> 00:47:09.349
And what I'm gonna wanna do is I'm gonna wanna pick the sidebar banner ad one.

729
00:47:09.349 --> 00:47:11.369
So we'll go ahead and utilize this one.

730
00:47:11.750 --> 00:47:15.589
There's a very quick button to upload the image. So that's what we'll do.

731
00:47:15.589 --> 00:47:17.369
We'll click on upload image.

732
00:47:33.240 --> 00:47:34.700
I saw them there at the bottom.

733
00:47:35.000 --> 00:47:38.380
I I saw them at the very bottom. There there's a sign up link here.

734
00:47:39.960 --> 00:47:42.059
Thank you very much. So there it is.

735
00:47:43.765 --> 00:47:48.905
We'll go ahead and select that. So now we have the banner image that's been uploaded.

736
00:47:49.605 --> 00:47:54.105
And then what we're gonna what we're gonna do is here it says enter banner URL.

737
00:47:54.565 --> 00:47:57.205
This is the destination that we would like it to go to.

738
00:47:57.205 --> 00:48:02.340
So in this case, I'm gonna want to take users to the join page or perhaps

739
00:48:02.960 --> 00:48:07.700
to the free page. Since we're saying it's free to join, we probably wanna skip that that page.

740
00:48:09.760 --> 00:48:10.640
So that would be

741
00:48:12.545 --> 00:48:15.365
slash checkout slash three. Yep. Checkout three.

742
00:48:16.625 --> 00:48:17.125
Mhmm.

743
00:48:21.745 --> 00:48:24.865
Okay. So then we're gonna we're gonna paste the link here.

744
00:48:24.865 --> 00:48:31.820
So this is gonna make it so when somebody clicks on our banner, it's gonna take them straight to the free member sign up page, which is what we want to have happen.

745
00:48:31.960 --> 00:48:33.980
So I'm gonna go ahead and save these changes.

746
00:48:35.880 --> 00:48:39.500
Just give it about thirty seconds. You should see the changes on the site.

747
00:48:47.474 --> 00:48:49.015
I guess while we wait,

748
00:48:49.474 --> 00:48:52.375
we can just go to the sidebar manager. It just takes a moment.

749
00:48:52.674 --> 00:48:55.095
We're gonna go to the search results side

750
00:48:55.590 --> 00:49:00.390
bar. We're gonna click edit, and I just wanna make sure that we're calling that that banner ad.

751
00:49:00.390 --> 00:49:02.570
It appears as though we're not calling it.

752
00:49:03.430 --> 00:49:05.050
I think that's it, Pat, actually.

753
00:49:05.910 --> 00:49:11.025
That is the one. Okay. Fantastic. Thank you. Okay. Great. So let's just refresh the page,

754
00:49:14.224 --> 00:49:15.045
and voila.

755
00:49:18.305 --> 00:49:20.464
There is the banner that we just created.

756
00:49:20.464 --> 00:49:26.565
So when we click on that, it takes us to the page that we wanted to take us to, which is the free account

757
00:49:26.890 --> 00:49:28.510
sign up form. And just like that,

758
00:49:28.890 --> 00:49:34.270
we've created a visitor action on our website that looks professional and will increase conversions.

759
00:49:34.650 --> 00:49:36.750
I think this will get a lot more attention

760
00:49:37.210 --> 00:49:40.109
than this one over here with all of that text copy.

761
00:49:41.454 --> 00:49:45.135
Absolutely. Let's let's let's just look at that for a second, the the banner out there.

762
00:49:45.615 --> 00:49:46.434
It fits nicely,

763
00:49:46.974 --> 00:49:49.395
first of all. It definitely gets my attention,

764
00:49:50.494 --> 00:49:53.055
and and you I think you did a great job with the messaging.

765
00:49:53.055 --> 00:49:57.660
Are you you're asking a question and then you have the sign up button it's very clear what to do here.

766
00:50:00.359 --> 00:50:01.740
Alright. Thank you, Jason.

767
00:50:02.359 --> 00:50:09.339
And what's cool is in the in the banner ad design section there are other other key places if you want to click there, Pat.

768
00:50:10.575 --> 00:50:24.275
The sidebar ones are just additional ones if you want to put multiple ones in sidebars, but on the right hand side there are some some cool areas like the footer banner ad and the header banner ad and if you toggle them open it does have a recommended size there

769
00:50:25.040 --> 00:50:28.480
of what the the banner ad should be. So that one is 970

770
00:50:28.480 --> 00:50:30.320
pixels wide by 90 height.

771
00:50:30.320 --> 00:50:35.780
It doesn't have to be exactly, but that's roughly the kind of the the pixels and the proportions that you want.

772
00:50:36.320 --> 00:50:40.020
So you could sprinkle other types of of these visitor actions

773
00:50:40.565 --> 00:50:47.305
throughout your site and I like them more more than the Google Ads and what I like even better is if you don't have sponsors or advertisers

774
00:50:47.765 --> 00:50:56.160
just promote your best stuff and link people to other sections of your website So it's it's almost like inter internally linking people

775
00:50:56.539 --> 00:51:01.259
to your best content or your or your best pages. It might not be to a sign up page.

776
00:51:01.259 --> 00:51:04.319
It could be to even your events page or your blog

777
00:51:04.865 --> 00:51:06.805
page and things like that.

778
00:51:07.424 --> 00:51:14.145
You could even have a feature if you wanna feature a member, you could probably make a Canva that features one of, your members.

779
00:51:14.145 --> 00:51:15.605
Pat, are you able to upload

780
00:51:15.984 --> 00:51:21.370
an image and and layer it on top of a Canva? I know I'm asking a higher level question here.

781
00:51:22.550 --> 00:51:24.390
Is that something that's possible?

782
00:51:24.390 --> 00:51:29.290
Like, if you wanted to put a a pic a profile picture of one of your members and create a

783
00:51:29.830 --> 00:51:31.210
a Canva around that.

784
00:51:33.125 --> 00:51:34.025
So you could.

785
00:51:35.205 --> 00:51:39.765
Yeah. So let's upload the Brilliant Directories logo or the South Sosamami logo. Okay.

786
00:51:39.765 --> 00:51:40.905
So you could upload

787
00:51:41.205 --> 00:51:44.185
a picture of a member's profile picture

788
00:51:44.619 --> 00:51:50.720
and kind of feature them in the sidebar if you wanted to and and that'll that can stay there for about a week or or something like that.

789
00:51:53.740 --> 00:51:58.605
So so really you could use this for for infinite purposes not just getting people to sign up.

790
00:51:58.605 --> 00:52:07.105
You could really just feature your best content or make your members feel warm and fuzzy by by featuring them with a nice banner on on the sidebar as well.

791
00:52:08.205 --> 00:52:10.945
Yeah. And you could you could easily add, additional,

792
00:52:11.485 --> 00:52:14.610
backgrounds if you want. Some of them are free. Some of them are paid.

793
00:52:14.990 --> 00:52:18.670
But, yeah, it's really, really easy to to go in to customize everything.

794
00:52:18.830 --> 00:52:20.290
Everything is drag and drop.

795
00:52:20.670 --> 00:52:25.570
And again, getting inspired by the existing templates is is probably the way to go with this one.

796
00:52:26.515 --> 00:52:28.455
Absolutely. So we we'd love to see

797
00:52:28.915 --> 00:52:30.935
if you guys are creating banner ads,

798
00:52:31.475 --> 00:52:34.855
and and visitor actions between now and the next webinar,

799
00:52:35.475 --> 00:52:39.494
let us know. We'd love to see how you're using it on your site,

800
00:52:40.080 --> 00:52:44.260
and, you can email it to events@brilliantdirectories.com.

801
00:52:44.720 --> 00:52:47.620
And we'd like to kinda see how you guys are utilizing

802
00:52:48.080 --> 00:52:50.240
a tool like Canva, or you can find other ones.

803
00:52:50.240 --> 00:52:54.180
I think there's another one that starts with, like, monkey. I don't know what it's called though.

804
00:52:54.825 --> 00:52:56.905
It's called monkey something. But,

805
00:52:57.545 --> 00:52:59.484
yeah. Monkey. I don't I don't remember.

806
00:53:00.105 --> 00:53:00.665
Yeah. I don't

807
00:53:01.305 --> 00:53:04.045
someone else uses it that I've seen, but it's it's not important.

808
00:53:04.665 --> 00:53:07.484
Yeah. We'd love to see you guys add this and add more value

809
00:53:08.130 --> 00:53:10.630
to your websites with with these awesome

810
00:53:10.930 --> 00:53:11.430
graphics.

811
00:53:12.049 --> 00:53:12.549
So

812
00:53:12.849 --> 00:53:15.589
thank you, Pat, for, demonstrating that for us.

813
00:53:15.970 --> 00:53:17.029
Alright. My pleasure.

814
00:53:17.730 --> 00:53:19.510
I'll grab the controls back

815
00:53:20.435 --> 00:53:25.175
over to you. Great presentation there. You guys should really spend time to

816
00:53:25.475 --> 00:53:27.555
decorate your site with some of those banner ads.

817
00:53:27.555 --> 00:53:32.535
And and again, with a a tool like Canva, it just makes it really easy to look, super professional.

818
00:53:33.810 --> 00:53:37.510
Alright. Let's dive into it. I'm sure you guys have questions

819
00:53:37.970 --> 00:53:39.570
for this webinar Wednesday.

820
00:53:39.570 --> 00:53:44.550
You can use the raise your hand feature or you can chat in your questions.

821
00:53:45.115 --> 00:53:49.695
Gabe will be there to kind of assist you with the questions that you chat in,

822
00:53:50.075 --> 00:53:55.455
and we can also unmute your microphone if you use the raise your hand feature, with some questions.

823
00:53:56.395 --> 00:53:59.935
Alright. Let's see. We got Beth. Beth, how are you today?

824
00:54:01.290 --> 00:54:02.110
I'm good.

825
00:54:03.290 --> 00:54:04.330
Alright. And,

826
00:54:04.890 --> 00:54:08.270
how did you find anything useful in the webinar so far today?

827
00:54:09.130 --> 00:54:10.030
Yeah. Actually,

828
00:54:10.650 --> 00:54:11.150
the,

829
00:54:12.545 --> 00:54:15.605
the banner ad stuff was good, but I really enjoyed the,

830
00:54:16.465 --> 00:54:17.925
the directory from Australia.

831
00:54:17.985 --> 00:54:22.325
As I was looking at it, it it gave me hope and inspiration because I just started

832
00:54:22.705 --> 00:54:23.845
a few weeks ago.

833
00:54:24.625 --> 00:54:26.705
And that site, I just thought looked really,

834
00:54:27.320 --> 00:54:29.580
really amazing and very useful. So,

835
00:54:31.000 --> 00:54:37.020
but actually what at the very end of his conversation, he was talking about creating a top level category, and

836
00:54:37.320 --> 00:54:37.900
that kinda

837
00:54:38.600 --> 00:54:45.984
segues into my question was about using top top level categories and how to hide them in certain areas of the state.

838
00:54:46.605 --> 00:54:47.244
That's right.

839
00:54:47.805 --> 00:54:53.405
You were in the Facebook group and, we chatted and and we said let's carry the conversation in the webinar.

840
00:54:53.405 --> 00:54:53.905
Right?

841
00:54:54.860 --> 00:54:58.380
Yeah. Thanks for your help. Yeah. Well, let's take a look at your site.

842
00:54:58.380 --> 00:55:00.240
What's your what's your name of your site?

843
00:55:01.100 --> 00:55:04.800
Okay. It's called homeschoolmaryland.com,

844
00:55:06.060 --> 00:55:12.494
and it's it's under construction, but I, I made it live so you can take a look at it. Okay. Great.

845
00:55:12.714 --> 00:55:17.994
So in your case, as Sean was mentioning, he wished he started a site with one one top level category.

846
00:55:17.994 --> 00:55:24.060
And again, it it it hap it's it's a rare case that but it's there are times when people need to use that.

847
00:55:24.200 --> 00:55:27.980
And in your case, you are using just one top level category. Correct?

848
00:55:29.320 --> 00:55:31.100
I have one top level category,

849
00:55:31.480 --> 00:55:33.180
and then I've got four subcategories

850
00:55:33.560 --> 00:55:35.420
under that, and then I've got about,

851
00:55:35.880 --> 00:55:36.940
I don't know, maybe

852
00:55:37.455 --> 00:55:37.955
12

853
00:55:38.335 --> 00:55:38.995
or 15

854
00:55:39.455 --> 00:55:40.195
sub subcategories.

855
00:55:41.295 --> 00:55:44.335
Okay. So, let's let's take a look at the top level one.

856
00:55:44.335 --> 00:55:47.055
Let's just take a quick look at the category.

857
00:55:47.055 --> 00:55:50.515
So, general user is the name of your top level category.

858
00:55:51.819 --> 00:55:52.319
Yeah.

859
00:55:52.540 --> 00:55:59.040
And it really the only reason I was using that is because I have users that will want to be in multiple

860
00:55:59.900 --> 00:56:03.280
sublevel categories. Okay. I have a I have a suggestion

861
00:56:03.819 --> 00:56:04.559
for you.

862
00:56:05.500 --> 00:56:06.000
Okay.

863
00:56:06.625 --> 00:56:08.245
What let's look at,

864
00:56:08.785 --> 00:56:12.865
for SEO purposes, we can actually turn this there's a little silver lining here.

865
00:56:12.865 --> 00:56:14.485
We can actually turn it into something

866
00:56:15.665 --> 00:56:16.165
positive.

867
00:56:18.465 --> 00:56:21.450
Your site focuses on finding what

868
00:56:23.210 --> 00:56:23.710
Maryland

869
00:56:24.010 --> 00:56:24.510
homeschool

870
00:56:24.810 --> 00:56:25.310
options,

871
00:56:25.930 --> 00:56:26.430
resources?

872
00:56:27.130 --> 00:56:30.510
It's it's for families that homeschool in Maryland

873
00:56:31.770 --> 00:56:33.710
to find resources, like,

874
00:56:34.805 --> 00:56:35.865
the the subcategories

875
00:56:36.245 --> 00:56:42.425
or instructors who are like tutors, you know, if somebody was looking for a music teacher or an art teacher for their their family,

876
00:56:44.245 --> 00:56:46.985
venues, so places like, you know, local

877
00:56:47.605 --> 00:56:48.105
zoos,

878
00:56:49.599 --> 00:56:50.099
museums,

879
00:56:50.560 --> 00:56:51.380
art galleries.

880
00:56:53.440 --> 00:56:56.740
And then there are support groups that are out there for homeschoolers.

881
00:56:57.839 --> 00:57:02.339
So there's kind of like there are a lot of little sort of niche industries that cater to homeschoolers,

882
00:57:03.215 --> 00:57:06.835
but they don't generally know how to find them and and reach them.

883
00:57:07.375 --> 00:57:07.875
So

884
00:57:08.815 --> 00:57:14.015
and homeschoolers don't know how to, you know, find all all the information that they need.

885
00:57:14.015 --> 00:57:15.955
So this site is kind of pulling together

886
00:57:16.255 --> 00:57:17.955
the the, the two groups.

887
00:57:18.380 --> 00:57:22.160
And the the listings are gonna be people that are trying to reach homeschoolers.

888
00:57:23.100 --> 00:57:24.080
Gotcha. Okay.

889
00:57:24.700 --> 00:57:28.560
I see that you're in the early stages of your site and you have,

890
00:57:28.940 --> 00:57:30.640
a handful of of

891
00:57:31.005 --> 00:57:31.505
membership

892
00:57:31.885 --> 00:57:35.484
level, good job creating the w the the dummy level for imports.

893
00:57:35.484 --> 00:57:37.744
If something with your import went wrong,

894
00:57:38.204 --> 00:57:38.865
you could

895
00:57:39.404 --> 00:57:42.684
immediately delete that group of members in a bulk action.

896
00:57:42.684 --> 00:57:47.190
Or if it was successful, you could move the import to the correct membership level.

897
00:57:47.190 --> 00:57:49.050
So so good job with this.

898
00:57:49.990 --> 00:57:54.970
Yeah. I haven't I haven't imported anything yet. I really only have one or two, you know, dummy,

899
00:57:55.510 --> 00:57:56.010
members.

900
00:57:56.310 --> 00:57:56.470
Okay.

901
00:57:56.470 --> 00:58:02.875
But when I was doing this, I started realizing I had a issue with the the categories and how they were printing out.

902
00:58:03.095 --> 00:58:03.595
Okay.

903
00:58:06.295 --> 00:58:07.195
So what

904
00:58:07.735 --> 00:58:09.115
what you can do

905
00:58:10.375 --> 00:58:10.875
is

906
00:58:11.495 --> 00:58:17.420
what is a profile that we're showing the top level category a lot? Which which member? Okay.

907
00:58:19.240 --> 00:58:21.420
So if you want to,

908
00:58:23.800 --> 00:58:28.300
the Sue Smith one is is a good example, the top one there. Okay.

909
00:58:28.840 --> 00:58:29.980
So Sue Smith,

910
00:58:30.785 --> 00:58:32.645
she listed herself in the general,

911
00:58:33.265 --> 00:58:34.405
user category.

912
00:58:36.305 --> 00:58:36.785
Well

913
00:58:37.265 --> 00:58:38.145
Because that's the

914
00:58:39.425 --> 00:58:42.085
yeah. That's the problem. She she listed herself

915
00:58:44.450 --> 00:58:45.990
She's with Frederick Montessori,

916
00:58:47.410 --> 00:58:49.430
which is it's actually a group.

917
00:58:50.769 --> 00:58:52.869
And on the contact page,

918
00:58:53.809 --> 00:58:58.710
I had her down. This is a dummy person, but I I put her in as, you know, the name.

919
00:59:00.995 --> 00:59:01.395
The,

920
00:59:02.435 --> 00:59:05.815
the group or the the business is Frederick Montessori Homeschoolers,

921
00:59:06.275 --> 00:59:07.655
which is like a organization.

922
00:59:10.115 --> 00:59:12.775
And I I changed on the the contact

923
00:59:14.070 --> 00:59:19.450
form. I saw there was a place to hide the top level category. So I did that on the contact form.

924
00:59:21.590 --> 00:59:24.090
But when you look at this profile,

925
00:59:24.390 --> 00:59:26.170
it's still showing up with general

926
00:59:26.550 --> 00:59:32.435
user. So it's And I it's also giving me the the girl's name instead of the company name. Okay.

927
00:59:32.575 --> 00:59:33.935
So there's a couple things there.

928
00:59:33.935 --> 00:59:43.714
So just since you hid the top level category, it's still gonna save her with a top level category even though she's not gonna see that she's selecting one as an example.

929
00:59:44.710 --> 00:59:50.090
Let me do a couple things for you. First, let's hide the top level category in the breadcrumb here.

930
00:59:50.550 --> 00:59:55.370
That one is pretty Okay. That one's pretty easy. What we wanna do is edit the SEO template,

931
00:59:56.635 --> 01:00:00.175
and this is kinda like information about the member profile pages.

932
01:00:00.475 --> 01:00:04.735
And there is an option in the sidebar here. It's gonna show like the state, the city,

933
01:00:05.355 --> 01:00:09.135
the profession, which is the top level category. I'm just gonna go ahead and

934
01:00:09.560 --> 01:00:12.220
delete that one and save the save the changes.

935
01:00:13.640 --> 01:00:15.260
And let's see how that works.

936
01:00:16.119 --> 01:00:17.740
So this should be gone here.

937
01:00:18.119 --> 01:00:19.420
So that one is gone.

938
01:00:20.680 --> 01:00:21.180
Okay.

939
01:00:22.395 --> 01:00:23.775
The next one is

940
01:00:24.315 --> 01:00:25.615
in her u the URL

941
01:00:25.995 --> 01:00:26.495
here.

942
01:00:28.395 --> 01:00:29.375
Let me try,

943
01:00:29.915 --> 01:00:30.975
one thing here.

944
01:00:31.915 --> 01:00:35.455
Let me log in as this member. I wanna resave her

945
01:00:35.755 --> 01:00:36.655
contact details.

946
01:00:37.800 --> 01:00:38.300
I

947
01:00:38.680 --> 01:00:39.740
wanna see something.

948
01:00:42.920 --> 01:00:45.020
Okay. Let's view the public profile.

949
01:00:46.440 --> 01:00:49.880
Okay. No. I was testing something that worked. Let's get the,

950
01:00:51.444 --> 01:00:56.805
this is is are you a company or group organization or are you individuals? She is listed as a

951
01:00:57.845 --> 01:01:00.345
She is a company and that's why I don't understand

952
01:01:01.285 --> 01:01:03.545
the the company is Frederick Montessori Homeschoolers.

953
01:01:05.810 --> 01:01:09.750
And I had her plugged in there as company, but it's showing up with

954
01:01:10.370 --> 01:01:13.410
her name, her individual name. I see the issue.

955
01:01:13.410 --> 01:01:17.030
You added the value as company or group or organization.

956
01:01:17.730 --> 01:01:23.385
The value needs to remain as company. So let me change that. You've mod you modified the form,

957
01:01:23.685 --> 01:01:26.744
and it needs to either save it as individual or,

958
01:01:27.204 --> 01:01:29.464
company. So let me go to your form manager,

959
01:01:31.125 --> 01:01:32.484
and we're gonna look for

960
01:01:33.880 --> 01:01:38.840
good job finding where to do that, by the way. So I'm gonna edit your member's contact details form.

961
01:01:38.840 --> 01:01:39.340
So,

962
01:01:40.280 --> 01:01:41.100
that's the

963
01:01:41.640 --> 01:01:43.340
the contact details here.

964
01:01:43.960 --> 01:01:47.235
And listing represents so you kind of

965
01:01:48.675 --> 01:01:50.295
edited this. We have

966
01:01:51.955 --> 01:01:52.775
text labels,

967
01:01:53.555 --> 01:01:54.375
for this

968
01:01:55.155 --> 01:01:56.215
for Okay.

969
01:01:56.995 --> 01:02:03.480
Where you where you just put the text label here in order let me just keep it as as company or individual for now on your site.

970
01:02:03.480 --> 01:02:07.020
Yeah. Sure. Just to get it working properly. Let me refresh the page.

971
01:02:09.240 --> 01:02:11.260
And I'm gonna save it as as company.

972
01:02:12.280 --> 01:02:17.265
So when it's so to answer so people are asking, so what does it mean when it's company or individual?

973
01:02:17.485 --> 01:02:24.465
When you set a listing as a company, you're not gonna see their first or last name anywhere on the front end of the website.

974
01:02:24.685 --> 01:02:31.505
It more becomes the person to contact if there's any customer service that needs to be provided for this listing.

975
01:02:32.260 --> 01:02:37.560
Imagine if someone from Coca Cola created a listing, it's just the contact person at the company.

976
01:02:37.860 --> 01:02:41.220
If it's an individual, it's gonna show their first and last name.

977
01:02:41.220 --> 01:02:44.280
So that would be for someone who who might be a general user,

978
01:02:44.744 --> 01:02:50.444
or an individual practitioner, and they want their first and last name public on the website.

979
01:02:51.065 --> 01:02:53.244
So now if we go here, we should see,

980
01:02:54.585 --> 01:02:55.644
Frederick Montessori

981
01:02:55.944 --> 01:02:56.444
homeschoolers,

982
01:02:57.460 --> 01:03:01.800
and we don't see it repeated here. We see it as a general

983
01:03:02.180 --> 01:03:03.160
general user.

984
01:03:05.460 --> 01:03:06.760
Now I wanted to

985
01:03:07.300 --> 01:03:11.480
check one more thing. I I recommended a setting to you in the Facebook group.

986
01:03:12.265 --> 01:03:13.005
I want

987
01:03:13.385 --> 01:03:16.045
to kinda try it again. Let me find that,

988
01:03:18.265 --> 01:03:20.925
the where we were talking about. Yeah.

989
01:03:21.305 --> 01:03:23.725
It's right here. It's the advanced things.

990
01:03:24.425 --> 01:03:25.725
I think it's right here.

991
01:03:26.505 --> 01:03:27.484
Yeah. Let me

992
01:03:28.720 --> 01:03:32.260
let me try is there is an advanced setting to

993
01:03:33.840 --> 01:03:34.660
set the

994
01:03:36.320 --> 01:03:42.900
the, a sublevel category as the as a fallback. And you do have it set to one, so it's not doing

995
01:03:43.395 --> 01:03:48.535
what we want it to do. What I was gonna recommend to you, where I mentioned a silver lining,

996
01:03:48.995 --> 01:03:57.655
instead of general user as the category name, why don't we use an SEO keyword term that would actually help the site and all the listings?

997
01:03:59.070 --> 01:04:00.050
Like for example,

998
01:04:00.670 --> 01:04:01.730
homeschool resources,

999
01:04:03.710 --> 01:04:04.530
or homeschooler.

1000
01:04:04.910 --> 01:04:08.370
Just just repeat the word homeschooler instead of general user.

1001
01:04:08.590 --> 01:04:12.450
That way it'll it'll it's still it's still gonna be part of the URL,

1002
01:04:13.075 --> 01:04:20.695
and it's still gonna be on this on this page, but it'll add a little bit more SEO value rather than trying to to hide it.

1003
01:04:21.795 --> 01:04:27.735
How school resources would work? Because that covers things like art, you know, art museums and,

1004
01:04:28.800 --> 01:04:29.780
you know,

1005
01:04:31.760 --> 01:04:33.700
nature centers and things like that.

1006
01:04:34.080 --> 01:04:38.340
Exactly. So let me let me just save the changes here. It should add the URL automatically.

1007
01:04:39.040 --> 01:04:39.540
So

1008
01:04:40.080 --> 01:04:41.920
now the URL would be homeschool research.

1009
01:04:41.920 --> 01:04:45.185
So I'm just gonna I'm gonna have to save Let me just refresh this page.

1010
01:04:45.185 --> 01:04:49.285
I'm gonna save her profile again. It should automatically make the update for us.

1011
01:04:49.905 --> 01:04:51.845
And if we look at her profile

1012
01:04:52.865 --> 01:04:54.005
or Yeah.

1013
01:04:54.545 --> 01:04:55.765
So now we have,

1014
01:04:59.520 --> 01:05:04.319
That's great. Oh, well you actually removed it. Oh, you actually did something okay here.

1015
01:05:04.319 --> 01:05:05.520
It's not in the URL.

1016
01:05:05.520 --> 01:05:12.095
So I don't I don't know exactly what you did on your phone, but now it says homeschool resources here instead of general general user.

1017
01:05:12.095 --> 01:05:12.595
So,

1018
01:05:14.095 --> 01:05:15.955
we've kind of found a workaround

1019
01:05:16.895 --> 01:05:17.795
for you here.

1020
01:05:18.734 --> 01:05:22.115
Okay. Thank you. Alright. So good questions there.

1021
01:05:23.220 --> 01:05:26.119
That that topic comes up from, time to time.

1022
01:05:26.660 --> 01:05:27.160
Alright.

1023
01:05:28.020 --> 01:05:31.560
Oh, we have our good friend, Arlana. Arlana, how are you today?

1024
01:05:33.140 --> 01:05:35.240
I'm great. Thanks. Awesome, Arlana.

1025
01:05:35.380 --> 01:05:38.715
How did you was there anything in the webinar that stood out that was maybe helpful

1026
01:05:39.915 --> 01:05:42.815
for you? Oh, definitely. Yeah. I I really like that Canva.

1027
01:05:42.875 --> 01:05:46.255
I I do a lot of I've done a lot of banner and,

1028
01:05:47.035 --> 01:05:48.655
ads. I just use Publisher.

1029
01:05:49.515 --> 01:05:50.575
Okay. But,

1030
01:05:51.869 --> 01:05:55.950
and I that Canva is nice because it gives you a really good selection of,

1031
01:05:57.950 --> 01:06:00.829
already premade design graphics. That's awesome. Yeah.

1032
01:06:00.829 --> 01:06:04.690
You just gotta come up with your own clever one liners, and and you're good to go.

1033
01:06:05.365 --> 01:06:07.385
Oh, I got a million of them. Awesome.

1034
01:06:08.645 --> 01:06:10.985
So, yeah. What's your question for us today?

1035
01:06:11.445 --> 01:06:17.145
Well, one of the things I'm I'm kind of confused about is I wanna have an optional

1036
01:06:17.525 --> 01:06:18.505
set up fee,

1037
01:06:19.740 --> 01:06:21.920
for people when they set up their profile.

1038
01:06:22.860 --> 01:06:24.880
Is that with the admin only

1039
01:06:25.340 --> 01:06:25.660
button?

1040
01:06:25.660 --> 01:06:33.360
Like, I I I'm confused about whether it should be checked or unchecked, and I don't know how to follow through on that to see how it's working.

1041
01:06:34.145 --> 01:06:38.805
Gotcha. What's your site? We can, kind of maybe maybe we can actually set that up for you.

1042
01:06:39.505 --> 01:06:40.645
Holistic Essentials.

1043
01:06:41.425 --> 01:06:41.925
Okay.

1044
01:06:42.785 --> 01:06:47.825
I already have an idea of how we could potentially achieve this. Let's just go to your site and,

1045
01:06:48.560 --> 01:06:52.340
check out your your sign up page or pricing page here.

1046
01:06:54.400 --> 01:06:54.900
Okay.

1047
01:06:55.280 --> 01:07:00.100
So nice pricing page. It's That sounds good. Nice and concise, by the way. Very nice.

1048
01:07:02.535 --> 01:07:05.115
Thank you. Okay. So you have a free listing.

1049
01:07:05.655 --> 01:07:08.395
You have a $10 per month and a $19

1050
01:07:08.615 --> 01:07:11.675
per month. So what are you looking to add, to this?

1051
01:07:12.695 --> 01:07:13.195
Well,

1052
01:07:13.815 --> 01:07:17.255
when I when I do the, the set up the products

1053
01:07:17.710 --> 01:07:19.970
Mhmm. And it gives you the option of,

1054
01:07:22.830 --> 01:07:29.010
admin like, add an amount admin only. Does I'm wondering if that's where I can give them the option.

1055
01:07:30.865 --> 01:07:35.045
I've used the one time a couple times, but I also wanted to use that option

1056
01:07:35.585 --> 01:07:40.625
for, like, a one time, setup fee. Gotcha. So yeah. No. Good question.

1057
01:07:40.625 --> 01:07:45.445
Let me let me let me, let me explain to everyone what you're referring to here.

1058
01:07:46.660 --> 01:07:47.160
So

1059
01:07:47.940 --> 01:07:50.120
when you're setting up your membership levels,

1060
01:07:50.660 --> 01:07:52.200
under the pricing tab,

1061
01:07:53.220 --> 01:07:57.000
when when it's set to a paid account, let me just scroll down a bit,

1062
01:07:57.540 --> 01:08:01.515
you can set the monthly price, which will be reflected on the checkout page,

1063
01:08:02.075 --> 01:08:05.375
a quarterly price, semi annual, yearly, etcetera etcetera.

1064
01:08:07.674 --> 01:08:10.095
All the ones that you put a value in, Arlana,

1065
01:08:10.555 --> 01:08:13.214
will be available on the checkout page.

1066
01:08:14.360 --> 01:08:16.060
The admin only option

1067
01:08:16.920 --> 01:08:18.060
is for

1068
01:08:18.439 --> 01:08:21.420
if you were going to manually set up a subscription

1069
01:08:22.200 --> 01:08:23.340
in the back end.

1070
01:08:23.960 --> 01:08:25.580
Let me actually show you an example.

1071
01:08:25.640 --> 01:08:28.859
I'll I'll revert this, but I'm just gonna set this to a hundred dollars

1072
01:08:29.405 --> 01:08:34.305
for semi yearly price and set it as admin only. And I'll go ahead and save the changes.

1073
01:08:35.165 --> 01:08:37.505
This is for semi yearly, every six months.

1074
01:08:38.205 --> 01:08:42.465
I'm gonna go to the checkout page for this product, and we're not gonna see

1075
01:08:42.820 --> 01:08:45.400
the semi yearly price as an option.

1076
01:08:46.580 --> 01:08:49.320
So that was, I believe, this VIP one.

1077
01:08:51.460 --> 01:08:53.160
So we're not gonna see that

1078
01:08:53.540 --> 01:08:58.635
that option here because I wrote that it's for admin only. So what does that mean admin only?

1079
01:08:59.434 --> 01:09:00.894
What that means is,

1080
01:09:01.675 --> 01:09:03.454
let me actually go to,

1081
01:09:04.554 --> 01:09:08.894
as if I was gonna maybe charge someone manually through the admin area.

1082
01:09:09.675 --> 01:09:12.894
So let let's let's do this person. We can go to payment history,

1083
01:09:14.569 --> 01:09:17.310
and I can click on new order here.

1084
01:09:19.770 --> 01:09:25.550
And I'll I I now I can manually bill someone or start a subscription for someone in the admin area.

1085
01:09:25.770 --> 01:09:29.310
So I'll search for that VIP biz no setup fee.

1086
01:09:29.885 --> 01:09:39.505
And what I'll see here is now I can only the admin can see this semi annually option of that is now available as an option for this membership level.

1087
01:09:40.445 --> 01:09:43.345
So that is what the admin only needs. Now

1088
01:09:43.670 --> 01:09:46.649
for you, if you're trying to sell,

1089
01:09:47.989 --> 01:09:49.770
let's go back to your pricing pages.

1090
01:09:49.909 --> 01:09:58.010
So you basically wanna give people an option to sign up for one of these plans, or sign up for one of these plans, plus you're gonna help them with setup.

1091
01:09:59.265 --> 01:10:00.165
Is that right?

1092
01:10:00.625 --> 01:10:02.485
Correct. Okay. Yes.

1093
01:10:04.385 --> 01:10:05.605
What you could do

1094
01:10:06.385 --> 01:10:06.885
is

1095
01:10:07.265 --> 01:10:09.045
you could have two buttons,

1096
01:10:09.905 --> 01:10:10.405
and

1097
01:10:10.705 --> 01:10:13.605
like two alternate checkout pages for these.

1098
01:10:15.350 --> 01:10:21.130
And what you can do is, maybe pro biz profile pro biz profile plus plus setup.

1099
01:10:21.510 --> 01:10:25.530
And so this is $19 per month. Let me go back to here.

1100
01:10:26.755 --> 01:10:28.055
What you can do

1101
01:10:28.835 --> 01:10:30.295
is let me remove this,

1102
01:10:31.075 --> 01:10:32.775
oh, was this the wrong one?

1103
01:10:33.395 --> 01:10:33.895
VIP

1104
01:10:34.595 --> 01:10:36.195
business which one did I do the,

1105
01:10:37.155 --> 01:10:39.155
this one, the the biz no setup? I think

1106
01:10:40.960 --> 01:10:45.380
So let me remove that hundred dollars. So what what you can do is

1107
01:10:46.159 --> 01:10:50.639
you can add a one time setup fee in addition to the monthly price.

1108
01:10:50.639 --> 01:10:53.199
So let's say your setup fee is $99

1109
01:10:53.199 --> 01:10:54.020
as an example.

1110
01:10:54.485 --> 01:10:56.505
So you can create an alternate product.

1111
01:10:56.805 --> 01:11:03.865
So there'll be two buttons. One is just sign up for $19 a month, or sign up for $19 a month, plus,

1112
01:11:04.565 --> 01:11:08.105
we'll set up your profile for you. Let me just save this temporarily,

1113
01:11:09.770 --> 01:11:12.750
and we'll show you what you see on the page.

1114
01:11:13.930 --> 01:11:17.710
I think I lost the sign up page. I'll I'll just take a look at it again.

1115
01:11:18.250 --> 01:11:22.590
So let's go to the sign up button page. Wow. This link really came in handy this webinar.

1116
01:11:23.265 --> 01:11:25.685
So now when we go to this page,

1117
01:11:26.065 --> 01:11:30.725
we see that there's a one time setup fee, plus it's going to be,

1118
01:11:32.705 --> 01:11:34.324
annually or monthly.

1119
01:11:34.945 --> 01:11:37.185
So this is gonna be $99

1120
01:11:37.185 --> 01:11:38.565
plus the $19

1121
01:11:38.740 --> 01:11:39.560
setup fee.

1122
01:11:40.020 --> 01:11:41.960
I mean the $19 per month.

1123
01:11:42.260 --> 01:11:48.200
So you could have two buttons, one of them includes the setup fee or whatever you wanna call it, and one of them doesn't.

1124
01:11:48.340 --> 01:11:54.200
And that and then how you showcase that on your pricing page is up to you, how you want the aesthetics and the verbiage.

1125
01:11:54.635 --> 01:11:57.215
But I would recommend creating two identical products.

1126
01:11:57.595 --> 01:11:58.335
One of them

1127
01:11:58.635 --> 01:12:02.095
one of them has the one time setup fee, and one of them doesn't.

1128
01:12:04.715 --> 01:12:09.135
Okay. So can you can you go back and show me then what how did you put the

1129
01:12:10.910 --> 01:12:11.810
setup fee?

1130
01:12:12.110 --> 01:12:17.570
So so all you do is when you go to your pricing tab for any one of your membership levels,

1131
01:12:18.110 --> 01:12:20.930
have your monthly price and your yearly price set up.

1132
01:12:21.070 --> 01:12:27.054
And for those that you also want a one time setup fee, make sure you include a value here of that price.

1133
01:12:27.195 --> 01:12:31.534
If you leave it empty or zero, there's obviously no setup one time setup fee.

1134
01:12:31.675 --> 01:12:36.635
And that'll charge them one time whatever you put in here, plus the monthly price.

1135
01:12:36.635 --> 01:12:40.130
But the only thing that's gonna recur in the future is either the monthly This

1136
01:12:41.389 --> 01:12:42.429
$99

1137
01:12:42.429 --> 01:12:45.330
as an example is only gonna get billed that first day, that one

1138
01:12:45.710 --> 01:12:52.429
time. Okay. So there's no way for them to select that. It has to be one or the other.

1139
01:12:52.429 --> 01:13:02.535
So there's no way for them to select that right now is, but what you can do is on your pricing page, give the effect that they're choosing between the two options for the plan.

1140
01:13:02.535 --> 01:13:05.195
So a lot of it just comes down to the aesthetics,

1141
01:13:05.975 --> 01:13:10.080
and and how you achieve that. So you you could do that on your own.

1142
01:13:10.480 --> 01:13:18.340
You could rename the buttons like sign up $19 per month, or sign up $19 per month plus $99 setup,

1143
01:13:19.600 --> 01:13:21.680
service, and and have two buttons.

1144
01:13:21.680 --> 01:13:25.265
So you could work you could obviously do it yourself quick and dirty.

1145
01:13:25.265 --> 01:13:27.925
You could work with a designer who could maybe make the aesthetics

1146
01:13:29.105 --> 01:13:30.545
a little nicer for you as well.

1147
01:13:30.545 --> 01:13:36.005
So those are two options, but here on the pricing page is where you can give them the option for each plan.

1148
01:13:37.080 --> 01:13:37.740
Over here.

1149
01:13:38.840 --> 01:13:39.340
Okay.

1150
01:13:39.720 --> 01:13:41.480
Okay. Alright? Alright. Thanks.

1151
01:13:41.480 --> 01:13:47.740
I and so if it's checked, it will show up on the on the pricing page. Correct. That's correct.

1152
01:13:48.280 --> 01:13:51.740
I don't know if it if you check if you check it then it does add

1153
01:13:52.325 --> 01:13:55.145
only. So that means it'll only show up as

1154
01:13:55.845 --> 01:14:00.825
Yeah. When I do the drop down, then I I would have to do it as a a new

1155
01:14:01.685 --> 01:14:04.265
Order and yeah. Manually. To be honest, personally,

1156
01:14:04.645 --> 01:14:06.425
I I don't see a lot of people using,

1157
01:14:07.125 --> 01:14:11.420
using that. It's you know, why why would you offer only monthly plans to your members?

1158
01:14:11.420 --> 01:14:19.740
I think you would only use it in unique situations when you're making an exception for someone who needs to pay for for a cycle that you're not offering publicly on your site.

1159
01:14:19.740 --> 01:14:20.240
So,

1160
01:14:20.620 --> 01:14:23.120
it would be very rare to use an admin only

1161
01:14:23.635 --> 01:14:26.195
pricing option for for to manually bill a member.

1162
01:14:26.195 --> 01:14:29.655
I see that as a very rare instance that you would wanna use that feature.

1163
01:14:30.595 --> 01:14:30.915
Alright.

1164
01:14:30.915 --> 01:14:36.295
So so, Jason, just to just to go on that because it's an interesting topic and I I've seen quite a few people.

1165
01:14:36.595 --> 01:14:42.600
What they do is they use an on-site, visitor action, and they create a banner in the member dashboard.

1166
01:14:42.820 --> 01:14:51.165
And, basically, what it says is need help setting up your website, click here, to purchase a setup fee, which then basically is just a form that they fill out.

1167
01:14:51.965 --> 01:14:56.945
When when it's a paid member, it means you have the credit card on file.

1168
01:14:57.325 --> 01:14:59.505
So you're able to create orders.

1169
01:14:59.965 --> 01:15:04.385
People you somebody can be an existing member of your $10 a month plan.

1170
01:15:04.590 --> 01:15:09.570
And if they clicked on a banner that said that they wanted help with the setup fee and it's $99,

1171
01:15:09.630 --> 01:15:16.770
and all they had to do is is fill up the form in order to coordinate that with you, then they could basically book a call on your Calendly,

1172
01:15:17.310 --> 01:15:21.245
on a calendar. Perhaps they can it would just be an email that goes out to you.

1173
01:15:21.545 --> 01:15:26.525
But you'll be able to go into the admin, and you can charge them a one time fee.

1174
01:15:26.585 --> 01:15:36.270
So you can go and create an order for the setup call that they're gonna have with you, without them having to click on a button or or create a new account or use different membership level.

1175
01:15:36.270 --> 01:15:37.330
So they would stay

1176
01:15:37.630 --> 01:15:39.730
inside of that VIP listing level,

1177
01:15:40.190 --> 01:15:42.130
and you would charge them a one time fee.

1178
01:15:43.345 --> 01:15:45.685
Okay. That's an interesting way to deal with it.

1179
01:15:45.825 --> 01:15:50.545
I I think that's a this is a genius way to work work on it, Pat, is is is putting it.

1180
01:15:50.545 --> 01:15:56.965
Once they fill out the form, that they're basically giving you the okay to to build a credit card, and you can just follow through with the service after that.

1181
01:15:57.700 --> 01:16:01.000
Precisely. I see a lot of people do that, or they link to a calendar.

1182
01:16:01.380 --> 01:16:04.920
So it's called an onboarding call for new members or a setup call.

1183
01:16:04.980 --> 01:16:07.780
So you have, for example, Calendly. I think Right.

1184
01:16:07.860 --> 01:16:11.475
We had set that we had shown that in a previous webinar. But when somebody books

1185
01:16:11.775 --> 01:16:16.895
an appointment, you get on the call with them, you just remind them it's gonna be a 99 call, $99,

1186
01:16:17.135 --> 01:16:20.495
charge on their on their account at the completion of the call.

1187
01:16:20.495 --> 01:16:23.535
If you wanna charge them after that setup call, you can do that as well.

1188
01:16:23.775 --> 01:16:25.475
Both of them work quite well.

1189
01:16:25.860 --> 01:16:30.100
Awesome. It's multiple ways to solve the same problem. Alright. Thanks for sharing that, Arlona.

1190
01:16:30.100 --> 01:16:30.840
Yeah. So,

1191
01:16:31.380 --> 01:16:33.000
thank you. Thank you for helping.

1192
01:16:34.100 --> 01:16:36.120
Great stuff. Alright. So

1193
01:16:36.820 --> 01:16:38.715
solving problems on how

1194
01:16:39.195 --> 01:16:44.175
to bill members in different ways. Great, great topic there, Arlana. Thank you for sharing that.

1195
01:16:44.474 --> 01:16:45.695
Alright. Let's see.

1196
01:16:46.635 --> 01:16:48.335
Oh, we have our good friend, Ken.

1197
01:16:48.955 --> 01:16:50.735
Ken, how are you today? You were,

1198
01:16:51.275 --> 01:16:53.455
featured in the previous webinar. Correct?

1199
01:16:54.155 --> 01:16:56.630
Yes. That was very helpful. We implemented,

1200
01:16:57.650 --> 01:16:59.190
I think, all of your suggestions,

1201
01:16:59.650 --> 01:17:02.690
and it was a big improvement. Thanks very much for that. Awesome. Great. Great.

1202
01:17:02.690 --> 01:17:04.870
What's your question for us today? I'm wondering,

1203
01:17:06.130 --> 01:17:09.590
about pricing. I have a feeling our pricing is a little too high,

1204
01:17:10.235 --> 01:17:12.415
and, I'm wondering if you have

1205
01:17:13.035 --> 01:17:15.215
best any best practices regarding,

1206
01:17:16.075 --> 01:17:17.855
what's too high, what's too low.

1207
01:17:18.555 --> 01:17:21.775
Yeah. Sure. We can take a look at your site. You wanna remind me what that was again?

1208
01:17:22.390 --> 01:17:23.750
Studyabroadlists

1209
01:17:23.910 --> 01:17:25.210
That's right. .Com.

1210
01:17:25.430 --> 01:17:26.250
So generally,

1211
01:17:27.670 --> 01:17:28.489
with pricing,

1212
01:17:28.950 --> 01:17:33.530
a a good indicator is usually to first look at what competitors are charging.

1213
01:17:34.230 --> 01:17:37.130
But let's take a look at your site as an example here.

1214
01:17:40.925 --> 01:17:43.505
Oh, yeah. I remember. Yeah. The site's looking great.

1215
01:17:43.965 --> 01:17:48.545
So let's click on get listed today. Who's getting listed, by the way?

1216
01:17:50.364 --> 01:17:52.465
The the programs. Right? Mainly,

1217
01:17:53.720 --> 01:17:54.220
yeah.

1218
01:17:55.640 --> 01:17:56.140
Alright.

1219
01:17:57.080 --> 01:18:01.260
Those are the paying people. Could we say list your study abroad programs

1220
01:18:01.640 --> 01:18:02.140
program

1221
01:18:04.200 --> 01:18:07.740
with the Yep. Yep. Alright. Let's let's just get,

1222
01:18:08.605 --> 01:18:10.465
go on a small tangent here and,

1223
01:18:11.245 --> 01:18:15.165
let's update that. I always like change the get listed today is is nice.

1224
01:18:15.165 --> 01:18:19.345
Again, it comes as default with the site, but it's it's always nice to address

1225
01:18:19.885 --> 01:18:23.665
who you're asking to sign up to your site. That's in the header mini app.

1226
01:18:24.230 --> 01:18:28.969
It'll be a little long, but it'll definitely get your attention. List your

1227
01:18:30.310 --> 01:18:30.810
study

1228
01:18:32.070 --> 01:18:33.850
abroad. Excuse me. And

1229
01:18:34.310 --> 01:18:35.690
and, Ken, a quick question.

1230
01:18:36.390 --> 01:18:39.610
As somebody that makes a sale, I always like to think about that.

1231
01:18:40.255 --> 01:18:49.075
Usually, one approach I've seen some people use is they wanna price it out so that if the member makes one sale, they basically break even with a yearly membership.

1232
01:18:50.175 --> 01:18:51.375
So I'm just curious.

1233
01:18:51.375 --> 01:18:58.350
How much do they make on a sale, your particular members, the ones that are selling programs, on average, if you were to guess the number?

1234
01:18:59.449 --> 01:19:02.110
Somewhere between a thousand, 50, and hundred US.

1235
01:19:03.449 --> 01:19:03.850
Okay.

1236
01:19:03.850 --> 01:19:09.205
So that's always a good marketing angle, and I had a feeling you're gonna say that, familiar with the industry.

1237
01:19:09.585 --> 01:19:14.165
So so when I see I I almost think $19 a month is too low. If anything,

1238
01:19:14.865 --> 01:19:15.605
you're losing,

1239
01:19:15.985 --> 01:19:16.485
credibility,

1240
01:19:17.105 --> 01:19:19.125
with something as low as $19

1241
01:19:19.265 --> 01:19:27.260
as I could essentially be listing on your website for for for years, for five years at the low estimate and for

1242
01:19:27.640 --> 01:19:32.620
seven and a half years at your high end estimate for me to break even at that price point.

1243
01:19:32.680 --> 01:19:34.060
So you're probably undervaluing

1244
01:19:34.520 --> 01:19:39.495
the exposure that I could get. The fact that I I will be making a thousand to 15 hundred dollars

1245
01:19:40.055 --> 01:19:40.795
per sale,

1246
01:19:41.575 --> 01:19:45.675
I think that there's a a little bit of value and I and I and I I do know, the competition,

1247
01:19:46.135 --> 01:19:48.075
quite a bit, and and

1248
01:19:48.775 --> 01:19:51.995
and that that's probably making it difficult for people to understand,

1249
01:19:52.620 --> 01:19:54.080
why they would wanna advertise.

1250
01:19:54.139 --> 01:19:59.500
I think by raising the premium price and making it using the decoy effect would go a long way.

1251
01:19:59.500 --> 01:20:03.020
You're doing the opposite of the decoy effect at this point.

1252
01:20:03.020 --> 01:20:05.840
You're making the elite look extremely unattractive.

1253
01:20:06.725 --> 01:20:11.525
And I don't know if Jason wants to take a moment to to talk about that decoy effect and then the pricing model.

1254
01:20:11.525 --> 01:20:15.305
So How that might be helpful. Yeah. I'll give you a quick example of the decoy effect.

1255
01:20:15.605 --> 01:20:17.785
His elite plan is $1.49.

1256
01:20:18.165 --> 01:20:19.145
If we made

1257
01:20:19.525 --> 01:20:20.025
the

1258
01:20:20.940 --> 01:20:22.800
premium plan $1.39,

1259
01:20:23.100 --> 01:20:24.719
which plan would you go for?

1260
01:20:27.980 --> 01:20:29.500
Just as an exam Elite. Okay.

1261
01:20:29.500 --> 01:20:34.080
That's so that's an example of the deep decoy effect is is this becomes no brainer

1262
01:20:34.485 --> 01:20:37.145
pricing. Is is making one plan just

1263
01:20:37.525 --> 01:20:41.145
a super no brainer plan. And it's and it's definitely a strategy

1264
01:20:41.525 --> 01:20:45.865
we all encounter every day. If you've ever gone to the movie theaters and ordered popcorn,

1265
01:20:46.490 --> 01:20:51.230
you can get small, medium, but why not get the large? It's only 50¢ more than the medium.

1266
01:20:53.050 --> 01:20:58.350
So that that that's a common example of of the movie theaters using the decoy effect.

1267
01:20:58.810 --> 01:21:01.230
But, yeah, Pat And by the way, one thing we've been,

1268
01:21:01.815 --> 01:21:04.455
sorry, one thing we've been discussing lately is,

1269
01:21:05.015 --> 01:21:06.555
we've been wondering if we have,

1270
01:21:07.495 --> 01:21:10.395
too many plans, if we should just have paid or unpaid.

1271
01:21:10.935 --> 01:21:11.435
But,

1272
01:21:13.815 --> 01:21:14.955
in light of the decoy,

1273
01:21:16.330 --> 01:21:16.830
effect,

1274
01:21:17.850 --> 01:21:21.310
I think you're you're suggesting it's better to have at least three

1275
01:21:21.690 --> 01:21:22.190
options?

1276
01:21:22.810 --> 01:21:25.630
You you could still do the decoy effect with two,

1277
01:21:26.010 --> 01:21:29.390
if you got rid of your let's just get rid of this one as an example.

1278
01:21:31.115 --> 01:21:35.695
So even if you had two, it it it could still work as a as a decoy effect.

1279
01:21:36.075 --> 01:21:38.175
What you wanna do is if you're gonna have

1280
01:21:38.555 --> 01:21:44.260
a free or paid count, you really wanna make it bare bones where where you're not really getting much from it.

1281
01:21:44.260 --> 01:21:51.800
It's more it's more of a basically a reg you're registering your business and you're not getting much else from the from the the community.

1282
01:21:52.900 --> 01:22:05.395
And just to go a little bit into the decoy effect, the pricing the way you have it right now, Ken, what you're making me try to figure out is what is in the elite plan that makes it 10 times more expensive than the premium plan.

1283
01:22:05.395 --> 01:22:10.295
So now I wanna figure out why is it 10 what could possibly be in there. Whereas,

1284
01:22:10.870 --> 01:22:13.770
if it's just $1.39 and $1.49,

1285
01:22:13.910 --> 01:22:18.090
I'm now thinking, what's all the extra stuff I get for just $10?

1286
01:22:18.310 --> 01:22:21.190
So my the psychology of that is completely different.

1287
01:22:21.190 --> 01:22:25.405
Now I'm looking at, wow, I get all of this and this and this and this for $10

1288
01:22:25.405 --> 01:22:30.864
more. I'm not even thinking about the the the overall price. I'm thinking about the $10 figure. So

1289
01:22:31.324 --> 01:22:34.785
there's a lot of psychology that goes into pricing and how you organize your pricing.

1290
01:22:34.925 --> 01:22:37.105
That's one of the reasons that that works so well.

1291
01:22:38.270 --> 01:22:41.650
Makes sense. But another dilemma we've had is the

1292
01:22:42.590 --> 01:22:44.050
features that we're offering.

1293
01:22:44.670 --> 01:22:46.530
We're trying to make it simpler,

1294
01:22:46.830 --> 01:22:48.290
easier to see at a glance,

1295
01:22:49.150 --> 01:22:49.400
and,

1296
01:22:51.905 --> 01:22:53.525
you know, we're we're trying to

1297
01:22:53.905 --> 01:22:56.245
reduce the number of features at least

1298
01:22:56.625 --> 01:22:57.525
for the

1299
01:22:58.385 --> 01:22:59.285
first two.

1300
01:23:00.305 --> 01:23:02.085
So do you suggest that we

1301
01:23:02.465 --> 01:23:03.925
maybe reduce the,

1302
01:23:04.400 --> 01:23:07.300
what we're displaying there by maybe 50%?

1303
01:23:07.520 --> 01:23:08.660
Or Yep.

1304
01:23:10.160 --> 01:23:11.440
5050%

1305
01:23:11.440 --> 01:23:13.700
is good. Yeah. If you can cut it by half,

1306
01:23:15.360 --> 01:23:18.580
it'd be a lot easier. And the free listing comes with,

1307
01:23:19.055 --> 01:23:20.275
you know, two things.

1308
01:23:20.895 --> 01:23:22.595
The premium comes with maybe

1309
01:23:23.935 --> 01:23:30.115
five things, and then the elite comes with 10 things for $10 more or whatever you can figure out more.

1310
01:23:30.175 --> 01:23:31.315
So things like,

1311
01:23:31.775 --> 01:23:32.755
you know, uploading

1312
01:23:33.739 --> 01:23:36.719
video, I mean that those do have value, I guess.

1313
01:23:37.260 --> 01:23:42.560
You gotta figure out where people want visibility and exposure to their potential customers.

1314
01:23:43.179 --> 01:23:43.679
So

1315
01:23:44.780 --> 01:23:46.320
rather than listing features

1316
01:23:46.699 --> 01:23:52.135
of what the site can do for them, you gotta list the benefits of what they're gonna get from their listing.

1317
01:23:54.755 --> 01:24:07.100
So so you gotta figure out what those things are, and and you wanna touch the emotional points of what's gonna motivate someone to wanna join your site because you're you're making an emotional connect connection, and you're you gotta play to their ego.

1318
01:24:07.160 --> 01:24:07.320
Right?

1319
01:24:07.320 --> 01:24:15.980
A lot of it is playing to their ego and getting them excited and getting their mouth watering about the potential of joining your site because their x, y, and z is gonna happen,

1320
01:24:16.625 --> 01:24:18.005
when they join your site.

1321
01:24:18.305 --> 01:24:18.805
So

1322
01:24:19.905 --> 01:24:30.485
maybe check out some some of the competitors, see what what their talking points are with regards to plans and packages, and you may wanna repurpose some of those onto your own pricing page.

1323
01:24:31.290 --> 01:24:32.030
Good suggestions.

1324
01:24:32.730 --> 01:24:33.469
I like it.

1325
01:24:35.130 --> 01:24:36.010
Alright. And,

1326
01:24:36.650 --> 01:24:41.449
yeah. Okay. So, yeah, I I definitely agree with Pat that the $19

1327
01:24:41.449 --> 01:24:42.409
is is really

1328
01:24:42.730 --> 01:24:45.550
it causes more confusion than help. I think if you

1329
01:24:45.895 --> 01:24:47.594
you went up to something like this,

1330
01:24:48.855 --> 01:24:52.534
it it could be a lot better. And then maybe you don't wanna show the yearly price here.

1331
01:24:52.534 --> 01:24:55.594
You might wanna keep things simple as simple as possible.

1332
01:24:57.335 --> 01:25:01.230
Yeah. A lot what most if you go online and you see most softwares, what they

1333
01:25:02.030 --> 01:25:06.050
do now is they advertise the monthly price and then below where it says year,

1334
01:25:06.430 --> 01:25:08.130
perhaps Jason could do it with CSS,

1335
01:25:08.750 --> 01:25:09.470
they'll say,

1336
01:25:09.790 --> 01:25:13.570
on the yearly plan. And it is the most common I find it frustrating

1337
01:25:13.985 --> 01:25:19.284
as a consumer because I know what they're doing, but this is all the softwares They say they say paid annually.

1338
01:25:20.945 --> 01:25:22.304
Paid annually. There you go.

1339
01:25:22.304 --> 01:25:28.490
So you can now you you can give a discount on your you don't have to you don't have to promote the actual monthly fee.

1340
01:25:28.490 --> 01:25:32.750
You could promote your yearly fee broken down into monthly, price points,

1341
01:25:33.210 --> 01:25:37.550
and that also helps, land more sales. So it's really, really effective.

1342
01:25:38.010 --> 01:25:46.305
Instead of showing the highest price point, which is the monthly plan, almost everybody offers a 20% or more discount on the yearly plan.

1343
01:25:46.305 --> 01:25:52.405
You could break it down into monthly, and that's the lowest figure people see as a as an entry point, which works which is really effective.

1344
01:25:52.945 --> 01:25:55.820
I'd also get rid of the Right. The extra zeros,

1345
01:25:56.920 --> 01:25:57.660
like the

1346
01:25:58.040 --> 01:25:58.540
Yeah.

1347
01:25:59.000 --> 01:25:59.440
Yeah.

1348
01:25:59.880 --> 01:26:02.780
Here's a That's a no brainer. Here's a tip also.

1349
01:26:03.800 --> 01:26:10.625
There you could use something called small, and it'll kinda reduce the font size of the month if you're gonna use the per.

1350
01:26:10.625 --> 01:26:14.325
Let me actually show you how you would do that. This already looks nicer here.

1351
01:26:14.945 --> 01:26:17.525
Paid it. Compared to this one here.

1352
01:26:17.985 --> 01:26:21.045
Alright. So let let's go to your pricing page design.

1353
01:26:21.840 --> 01:26:24.239
This is good for everyone. That's why I kinda wanna share this.

1354
01:26:24.239 --> 01:26:28.900
So let's say you're gonna edit, your premium price, toggle this open.

1355
01:26:29.199 --> 01:26:32.580
So what you could do is, first, let's get rid of the zeros.

1356
01:26:33.199 --> 01:26:35.780
And if you're gonna use the slash and the month,

1357
01:26:37.125 --> 01:26:38.985
you guys can do this. You could do

1358
01:26:39.525 --> 01:26:43.205
small with the brackets, and then you just wanna put a forward slash there.

1359
01:26:43.205 --> 01:26:48.665
And what that does is close it, and that'll put the slash and the month as smaller text.

1360
01:26:48.725 --> 01:26:52.230
Gonna go ahead and put this in the chat in case anyone wants to use it,

1361
01:26:53.590 --> 01:26:57.770
and I'll save the changes. So that's in the the chat there for the, GoToWebinar.

1362
01:26:58.630 --> 01:27:01.370
Let's save the changes, and we can compare it to,

1363
01:27:02.230 --> 01:27:02.970
the yearly

1364
01:27:04.230 --> 01:27:07.530
one. I'm gonna refresh this. It's at the $19 still.

1365
01:27:09.045 --> 01:27:11.225
So it kinda makes it a little more

1366
01:27:11.765 --> 01:27:16.105
a tighter a tighter page there rather than all these spaces and these zeros.

1367
01:27:18.245 --> 01:27:20.105
Yeah. Yeah. I like it.

1368
01:27:21.670 --> 01:27:25.690
And then, okay, last thing I gotta say it is your title here,

1369
01:27:26.389 --> 01:27:32.409
it needs to connect more with the study abroad program. Can can we update this here, these titles?

1370
01:27:35.375 --> 01:27:36.515
Yep. Alright.

1371
01:27:37.295 --> 01:27:37.795
So

1372
01:27:38.255 --> 01:27:43.395
again, it's all about creating an emotional connection with the potential member that's going

1373
01:27:43.855 --> 01:27:46.755
to sign up. So let's motivate them.

1374
01:27:50.210 --> 01:27:53.030
Recruit more students maybe, something like that?

1375
01:27:54.530 --> 01:27:56.870
Yep. Here's study abroad

1376
01:27:57.250 --> 01:27:57.750
program

1377
01:27:58.850 --> 01:28:02.150
that we can use, today, and then we can say,

1378
01:28:05.224 --> 01:28:05.885
can you

1379
01:28:06.185 --> 01:28:08.125
list in ninety seconds,

1380
01:28:09.625 --> 01:28:10.844
and connect

1381
01:28:11.224 --> 01:28:12.685
with more what students?

1382
01:28:14.025 --> 01:28:15.485
Mhmm. Something like that.

1383
01:28:16.665 --> 01:28:17.565
When you say

1384
01:28:17.930 --> 01:28:21.290
get listed in ninety seconds and connect with more students.

1385
01:28:21.290 --> 01:28:32.270
And I promise you, if you just set up a bare bones profile, name, company, address, phone number, and a pro and a logo, that's how long it takes for someone to create a profile on a on a BD website.

1386
01:28:33.445 --> 01:28:36.105
So it's super easy. So let's check this out now.

1387
01:28:36.405 --> 01:28:37.785
Let's see if that all fits.

1388
01:28:40.885 --> 01:28:43.305
Let's get rid of the today. It just looks a little busy.

1389
01:28:47.250 --> 01:28:47.750
So

1390
01:28:50.929 --> 01:28:54.710
list your study abroad program. So you're telling them what to do.

1391
01:28:55.409 --> 01:28:56.469
It's not vague.

1392
01:28:56.929 --> 01:28:58.369
Get listed in ninety seconds.

1393
01:28:58.369 --> 01:29:02.205
You're kinda letting them know that it's easy in that sense, and connect with more students.

1394
01:29:02.205 --> 01:29:03.825
You're telling them what's gonna happen

1395
01:29:04.525 --> 01:29:08.385
what what their reward will be after getting listed on your site.

1396
01:29:09.965 --> 01:29:10.945
The last thing

1397
01:29:11.560 --> 01:29:15.100
would be the names of the membership levels, Ken.

1398
01:29:17.719 --> 01:29:18.219
I

1399
01:29:19.320 --> 01:29:19.980
I I think,

1400
01:29:23.080 --> 01:29:26.860
premium and elite are are nice, but I like to do things like

1401
01:29:27.535 --> 01:29:28.675
spotlight listing.

1402
01:29:29.375 --> 01:29:33.455
Something that kinda lets them know that they're gonna be getting more exposure.

1403
01:29:33.455 --> 01:29:36.995
Because again, these people are joining for visibility and exposure.

1404
01:29:41.210 --> 01:29:42.030
And you could

1405
01:29:42.410 --> 01:29:47.390
just by that one being spotlight listing, it's already set the tone that these that the listings,

1406
01:29:48.090 --> 01:29:51.950
the higher the the listing levels, the tiers represent exposure.

1407
01:29:52.250 --> 01:29:57.785
So we can't once one of them mentions something like spotlight listing or you can come up with something clever,

1408
01:29:59.925 --> 01:30:01.225
and then you can do,

1409
01:30:02.764 --> 01:30:04.825
you know, basic listing is fine.

1410
01:30:05.205 --> 01:30:05.705
But

1411
01:30:06.165 --> 01:30:10.905
again, you're actually telling them what they get now. This is for a listing. This is for a listing.

1412
01:30:12.140 --> 01:30:16.220
So you're you're further telling them what what they're paying for.

1413
01:30:16.220 --> 01:30:20.960
If you don't call it a listing, you might call it a profile, you might call it an account, spotlight account,

1414
01:30:21.740 --> 01:30:24.375
but you're kind of turning it into a product.

1415
01:30:24.615 --> 01:30:30.615
It's it's now it's an intangible product, but you're making it more psychologically as a tangible product.

1416
01:30:30.615 --> 01:30:34.795
It's a listing. It's gonna exist. It's gonna it's gonna do something for them.

1417
01:30:35.175 --> 01:30:35.655
So,

1418
01:30:36.055 --> 01:30:42.860
rather than just basic premium and elite, you you're now giving it a little bit more of a of a tangible sense.

1419
01:30:44.360 --> 01:30:47.260
Yeah. I like that. Otherwise, we might as well just call it,

1420
01:30:47.800 --> 01:30:51.820
bronze, silver, and gold or something, which doesn't really mean anything.

1421
01:30:52.280 --> 01:30:52.599
Yeah.

1422
01:30:52.599 --> 01:31:02.474
You could you could even on the basic listing where it says possible ads on the listing, what I've seen some people do, and in in this example, it would be spotlight listing ads on profile

1423
01:31:05.860 --> 01:31:07.300
or banner ads on profile.

1424
01:31:07.300 --> 01:31:11.880
So you can let them know that the that the premium members will be advert they'll show up as advertisements

1425
01:31:12.180 --> 01:31:13.480
on the basic listings.

1426
01:31:14.100 --> 01:31:16.440
Oh, you dirty dog, Pat. I like that one.

1427
01:31:17.140 --> 01:31:18.100
Yeah. That's great.

1428
01:31:18.100 --> 01:31:25.344
That's one of the one of the thing that basic members want the least is they don't wanna have or you can call them competitor ads on listing.

1429
01:31:26.045 --> 01:31:30.205
That would also work out well because nobody wants a competitor's ad on the listing.

1430
01:31:30.205 --> 01:31:32.784
When you say ads on listing, they're thinking you're AdSense.

1431
01:31:32.844 --> 01:31:37.060
But if you say competitor ads on listing, they're gonna say, that's not what I want.

1432
01:31:37.060 --> 01:31:39.719
But at the same time, they're that's gonna also explain

1433
01:31:40.420 --> 01:31:48.520
that's gonna, be understood that if you're a pro listing or a spotlight listing, you'll be showing up on free members' profile pages as as additional exposure.

1434
01:31:49.645 --> 01:31:53.025
Right. And the pro listing Good idea. Doesn't get ads.

1435
01:31:53.245 --> 01:31:58.925
The spotlight listing doesn't get ads, but you're gonna show spotlight listing ads on the profile page.

1436
01:31:58.925 --> 01:31:59.425
Yeah.

1437
01:32:00.045 --> 01:32:02.625
You know You could see you could put additional

1438
01:32:03.000 --> 01:32:07.099
exposure on based on free pro on free profiles or on basic listing profiles.

1439
01:32:07.400 --> 01:32:11.500
So you kind of you kind of explain the whole picture to people. You can either

1440
01:32:11.960 --> 01:32:13.980
have a profile that's free, but, of course,

1441
01:32:14.360 --> 01:32:21.805
paying members are gonna get exposure on your profile page, or you could be a paid listing and get now there's a business sense to why you'd wanna pay.

1442
01:32:21.805 --> 01:32:23.025
I'm starting to understand

1443
01:32:23.485 --> 01:32:28.685
the value of being a paid member. There's real benefits to it at that point. That yeah.

1444
01:32:28.685 --> 01:32:31.265
That that's a tangible benefit. I like that one.

1445
01:32:32.090 --> 01:32:35.070
And this is a this so this would be a small customization,

1446
01:32:36.650 --> 01:32:37.469
with a developer.

1447
01:32:37.849 --> 01:32:43.469
It's just a one time thing, and and you can get you can actually make that happen on on free accounts to show,

1448
01:32:44.165 --> 01:32:48.165
you know, spotlight members if, you know, from different Mhmm. Different membership levels.

1449
01:32:48.165 --> 01:32:49.225
So definitely,

1450
01:32:49.925 --> 01:32:52.905
possible here. But, yeah, these are just some ways to

1451
01:32:53.844 --> 01:32:55.945
make your plans more desirable, Ken.

1452
01:32:58.610 --> 01:32:59.510
And what about

1453
01:32:59.969 --> 01:33:01.670
the term spotlight listing?

1454
01:33:03.330 --> 01:33:04.469
If we use something

1455
01:33:05.090 --> 01:33:07.750
alternative to listing like profile or

1456
01:33:08.610 --> 01:33:12.070
something that sounds a little more embellished, do you think that would be a good idea?

1457
01:33:15.585 --> 01:33:18.244
Yeah. You kinda want a little bit of consistency

1458
01:33:19.425 --> 01:33:20.705
Okay. Across them.

1459
01:33:20.705 --> 01:33:26.324
You don't wanna get too clever because then people start thinking if it's this it's if it's even within the same product line.

1460
01:33:26.760 --> 01:33:32.120
So again, you gotta be aware of if Yeah. If your naming might cause more more confusion.

1461
01:33:32.120 --> 01:33:34.540
So it might be better to just be more straightforward.

1462
01:33:35.880 --> 01:33:36.940
Yep. Okay.

1463
01:33:37.640 --> 01:33:40.440
Alright, Ken. Thank you for sharing your site with us. It's looking great.

1464
01:33:40.680 --> 01:33:43.235
Hopefully, we could see more progress on it in the next webinar.

1465
01:33:44.655 --> 01:33:48.675
Yeah. I hope so. Alright. I'll be working on it. Thanks very much, guys. Good advice.

1466
01:33:49.135 --> 01:33:50.515
Awesome. Thank you, Ken.

1467
01:33:51.295 --> 01:33:54.515
Alright. I think we got time for about one more

1468
01:33:54.975 --> 01:33:56.035
question here.

1469
01:33:56.449 --> 01:33:59.590
Okay. Let's go with Sean. Sean, how you doing?

1470
01:33:59.969 --> 01:34:02.150
Good. How you doing? Excellent, Sean.

1471
01:34:02.530 --> 01:34:03.909
Where are you calling in from?

1472
01:34:04.290 --> 01:34:05.350
Dana Point, California.

1473
01:34:05.969 --> 01:34:07.510
Okay. Awesome. Awesome.

1474
01:34:08.555 --> 01:34:15.775
Used to live near Newport and would go to Dana Point, quite often to the, art stores there, down the Pacific Coast Highway.

1475
01:34:16.395 --> 01:34:21.595
I know. You probably went to my wife's store. We had a a gallery right on PCH. Awesome. Yeah.

1476
01:34:21.595 --> 01:34:25.750
Really beautiful area. So what's your question for us today? So, my site

1477
01:34:26.370 --> 01:34:29.910
yeah. My site is, adcdirectory.com.

1478
01:34:29.970 --> 01:34:30.470
And

1479
01:34:30.850 --> 01:34:32.450
if you look at the,

1480
01:34:33.090 --> 01:34:35.830
the pricing page, you'll see how we've basically

1481
01:34:36.935 --> 01:34:40.715
structured this is is that we wanna encourage professionals to sign up for free.

1482
01:34:41.975 --> 01:34:42.375
But,

1483
01:34:42.775 --> 01:34:47.435
obviously, the companies that they work for for them to promote their businesses, we want them to pay.

1484
01:34:47.735 --> 01:34:51.755
Okay. What I'm finding is is that people are signing up for

1485
01:34:52.780 --> 01:34:56.800
free professional listing and and promoting a company

1486
01:34:57.260 --> 01:34:59.040
even though that there's limited features.

1487
01:34:59.739 --> 01:35:03.679
And what I wanted to find out is is that is it possible for me to create a product

1488
01:35:04.139 --> 01:35:04.800
that would,

1489
01:35:05.420 --> 01:35:06.719
be exclusive to

1490
01:35:07.155 --> 01:35:07.655
individuals.

1491
01:35:08.195 --> 01:35:11.575
So, like, a professional membership would only allow you to create an individual

1492
01:35:12.355 --> 01:35:14.295
membership versus a company listing

1493
01:35:14.995 --> 01:35:15.475
because,

1494
01:35:16.035 --> 01:35:22.050
I really wanna get a lot of people's faces on there because we see the same usual suspects at all the conferences around the world.

1495
01:35:23.010 --> 01:35:25.909
And, they really encourage other people to sign up.

1496
01:35:26.130 --> 01:35:28.790
But I also wanna kind of, you know, funnel people

1497
01:35:29.170 --> 01:35:35.989
who are interested in promoting their business and and doing commerce on the site to go toward the paid business membership.

1498
01:35:36.885 --> 01:35:41.945
Yeah. There is a way to to accomplish that. I I couldn't pull up your site. What was the name again?

1499
01:35:43.685 --> 01:35:47.465
Aasinapple,dasinDavid,casinCharlie,directory.

1500
01:35:48.420 --> 01:35:49.800
Alright. Got it here.

1501
01:35:50.180 --> 01:35:53.480
So basically what you want is and we touched on it

1502
01:35:53.780 --> 01:35:54.280
earlier,

1503
01:35:54.820 --> 01:36:00.120
when we were looking at Beth's website, the the company versus individual. Right?

1504
01:36:01.925 --> 01:36:02.425
Correct.

1505
01:36:03.125 --> 01:36:07.684
So there is there is a nice helpful method to, accomplish that.

1506
01:36:07.684 --> 01:36:10.585
So let's just take a look at your site here. Let me close down some of these,

1507
01:36:11.045 --> 01:36:12.425
windows that we have open.

1508
01:36:13.445 --> 01:36:15.625
And I'm gonna show you exactly how,

1509
01:36:15.960 --> 01:36:18.140
you can accomplish that. Let's go to

1510
01:36:18.760 --> 01:36:19.720
your pricing page.

1511
01:36:19.720 --> 01:36:24.460
So professional member, you only want them to be listed as individuals by default.

1512
01:36:25.000 --> 01:36:28.725
Business members, you want them to be that that company status. Right?

1513
01:36:29.205 --> 01:36:32.425
Alright. So this is what we wanna Exactly. This is what we wanna do.

1514
01:36:32.725 --> 01:36:37.065
We're gonna go to our toolbox, and we're gonna go to the form manager.

1515
01:36:38.165 --> 01:36:40.265
And we're gonna look for that

1516
01:36:40.645 --> 01:36:42.265
contact details tab.

1517
01:36:42.730 --> 01:36:48.349
So we have one here, member contact details. We even have an alternate one for general users.

1518
01:36:48.570 --> 01:36:50.590
What I'm gonna do is edit this one,

1519
01:36:52.010 --> 01:36:52.510
and

1520
01:36:53.050 --> 01:36:58.349
what you wanna do is clone it. And you have access to do this. I'm gonna go ahead and do it for you.

1521
01:36:59.655 --> 01:37:02.715
I'm going to give it a different name. I'm gonna call this one,

1522
01:37:03.895 --> 01:37:04.395
professional.

1523
01:37:05.495 --> 01:37:05.995
So

1524
01:37:07.335 --> 01:37:08.795
I'll call it pro member.

1525
01:37:10.950 --> 01:37:12.969
And I'm gonna change this here,

1526
01:37:13.910 --> 01:37:15.850
and I'm gonna go ahead and save the changes.

1527
01:37:19.910 --> 01:37:20.410
And

1528
01:37:21.030 --> 01:37:22.810
just so I don't get confused,

1529
01:37:23.430 --> 01:37:23.930
the,

1530
01:37:25.365 --> 01:37:28.885
alright. This one says copy of let me let me change the name of it actually real quick.

1531
01:37:28.885 --> 01:37:30.105
It says copy of

1532
01:37:31.445 --> 01:37:34.105
so listing contact details pro member.

1533
01:37:36.560 --> 01:37:39.860
I'm gonna add individual to the other one just so we can distinguish,

1534
01:37:41.120 --> 01:37:41.780
the two.

1535
01:37:42.160 --> 01:37:45.220
I guess I should call this one company. Let me change it.

1536
01:37:46.239 --> 01:37:46.739
Okay.

1537
01:37:47.920 --> 01:37:48.900
This is company,

1538
01:37:50.695 --> 01:37:52.075
and then we can move forward.

1539
01:37:53.495 --> 01:37:56.555
And what you can do is assign different forms

1540
01:37:56.935 --> 01:37:57.435
to,

1541
01:37:58.775 --> 01:37:59.335
the different

1542
01:38:01.710 --> 01:38:04.290
Okay. So let me I'll just close this,

1543
01:38:06.030 --> 01:38:08.050
and let me refresh the form manager.

1544
01:38:09.070 --> 01:38:13.630
And so I reset a little bit. Okay. So we search for company, and here we go.

1545
01:38:13.630 --> 01:38:15.650
So now what we're gonna do is

1546
01:38:16.085 --> 01:38:16.965
we're gonna turn

1547
01:38:17.445 --> 01:38:19.864
are you a this is the field type of listing,

1548
01:38:20.245 --> 01:38:21.385
company or individual.

1549
01:38:21.844 --> 01:38:23.705
Mhmm. I'm gonna open this.

1550
01:38:24.245 --> 01:38:27.304
I'm gonna copy company. I'm gonna add that as the default

1551
01:38:27.685 --> 01:38:28.665
value here

1552
01:38:29.480 --> 01:38:31.000
and get rid of the options here. So

1553
01:38:31.640 --> 01:38:33.340
and I'm gonna turn it into

1554
01:38:34.760 --> 01:38:35.900
a hidden field,

1555
01:38:36.920 --> 01:38:38.540
which is right

1556
01:38:40.120 --> 01:38:40.940
over here.

1557
01:38:41.719 --> 01:38:42.219
So

1558
01:38:42.760 --> 01:38:44.699
it'll be behind the scenes,

1559
01:38:46.414 --> 01:38:48.434
and it'll pretty much be preselected

1560
01:38:48.815 --> 01:38:49.795
as company.

1561
01:38:50.494 --> 01:38:52.034
So I'll save the changes.

1562
01:38:54.094 --> 01:38:59.635
So now that we've created this form, we wanna assign it to the company membership levels.

1563
01:39:00.050 --> 01:39:02.790
So we'll go to the finance tab, manage products,

1564
01:39:03.810 --> 01:39:04.850
and that one

1565
01:39:05.410 --> 01:39:08.150
what's the member the business account? Is that it?

1566
01:39:10.370 --> 01:39:13.785
Yeah. So the company would be the business. That's the paid one. Yep.

1567
01:39:13.785 --> 01:39:16.685
Let's edit this, and there is a tab called profile.

1568
01:39:18.025 --> 01:39:23.005
And the contact details form to use, we wanna use this new one called company.

1569
01:39:24.025 --> 01:39:26.425
I'll go ahead and save. So that's what it's for. Okay.

1570
01:39:26.425 --> 01:39:29.380
I was always wondering what that what that did. Okay. Alright.

1571
01:39:30.159 --> 01:39:33.699
Yeah. You know, prior to that setting, it was a huge customization

1572
01:39:34.000 --> 01:39:35.699
to show a different form,

1573
01:39:36.639 --> 01:39:41.599
for the different membership levels if you wanted to show have members fill out different things.

1574
01:39:41.599 --> 01:39:45.685
Now I just wanna make sure it's working for you. I'm gonna log in as a member. I wanna make sure

1575
01:39:47.025 --> 01:39:50.005
actually, what I'm gonna do is I'm gonna add a new member as a test.

1576
01:39:50.705 --> 01:39:53.205
So I'll do jason@jason.com.

1577
01:39:53.824 --> 01:39:57.605
Password's not important right now, and the membership level will be business.

1578
01:39:58.840 --> 01:40:00.140
And let's create an account.

1579
01:40:01.000 --> 01:40:02.380
Log in to member account.

1580
01:40:03.960 --> 01:40:07.900
I am actually gonna inspect the code. I wanna make sure that,

1581
01:40:13.545 --> 01:40:19.005
okay. The okay. So I did everything correct except one thing. When it's a hidden field,

1582
01:40:19.545 --> 01:40:23.885
the default value we wanna put as the the title of it. So let me backtrack.

1583
01:40:23.945 --> 01:40:25.965
I mean, I did make a mistake, but it's okay.

1584
01:40:26.430 --> 01:40:29.250
Form manager, instead of putting it in the

1585
01:40:30.270 --> 01:40:31.650
default value here,

1586
01:40:33.150 --> 01:40:35.570
we're gonna put it as kind of the name of the field.

1587
01:40:36.110 --> 01:40:39.070
I think Pat caught that one before in a previous webinar as well.

1588
01:40:39.070 --> 01:40:44.565
So instead of putting company here, I'm gonna put it where it says type of listing, and I'm gonna save the changes.

1589
01:40:47.585 --> 01:40:49.505
You only do that when it's a hidden field.

1590
01:40:49.505 --> 01:40:55.025
Otherwise, if you're if you're trying to have a a default value, you wanna put it where I where I had put it.

1591
01:40:55.025 --> 01:40:56.485
So let me refresh the page.

1592
01:41:00.260 --> 01:41:08.120
And basically, in this this little thing that's kind of muted here, I'm looking at the code, the listing type will be saved as company,

1593
01:41:08.755 --> 01:41:12.695
and they don't see it here. So let me do the same thing for you for,

1594
01:41:13.315 --> 01:41:14.935
your other form that you had.

1595
01:41:15.715 --> 01:41:17.975
So let's toggle to the member.

1596
01:41:18.675 --> 01:41:20.455
I'm just gonna rename the form

1597
01:41:20.995 --> 01:41:21.655
as well

1598
01:41:22.909 --> 01:41:25.570
to be individual. So edit form settings,

1599
01:41:26.590 --> 01:41:28.610
and I'm just gonna put individual

1600
01:41:29.630 --> 01:41:31.650
here, and I'm gonna do the same thing,

1601
01:41:34.205 --> 01:41:37.645
and you should be good to go. So this is just it's two steps.

1602
01:41:37.645 --> 01:41:40.385
Clone the form well, it's a couple steps. Clone the form,

1603
01:41:41.165 --> 01:41:45.345
hide the field that you don't want to be there. You wanna define the default value.

1604
01:41:45.565 --> 01:41:50.270
So in this case, it's gonna be individual. We're gonna put it here. Gonna delete that.

1605
01:41:50.330 --> 01:41:53.390
And we're gonna put this as a hidden field. Everyone has this.

1606
01:41:53.850 --> 01:41:55.470
And I'm gonna save the changes.

1607
01:41:57.050 --> 01:42:00.510
Now I'm gonna log in. Let me actually set up an account

1608
01:42:02.385 --> 01:42:03.525
as a new member

1609
01:42:09.665 --> 01:42:12.965
on the individual level. Well, I guess that would apply to,

1610
01:42:15.060 --> 01:42:17.540
everyone else right now. So let's add a new member.

1611
01:42:17.540 --> 01:42:21.880
I'll just choose anyone that's not a free member. We'll do jj@jj.com.

1612
01:42:24.579 --> 01:42:26.199
So we'll do the free member.

1613
01:42:26.820 --> 01:42:27.960
We'll do free professional.

1614
01:42:29.775 --> 01:42:31.475
And we'll log in to the account,

1615
01:42:32.495 --> 01:42:34.355
and let's look at the

1616
01:42:35.775 --> 01:42:40.435
code. You guys don't need to do this, but here's the line. Listing type is individual.

1617
01:42:40.815 --> 01:42:42.755
So you're all good to go there.

1618
01:42:44.540 --> 01:42:46.320
Great. Alright. Awesome.

1619
01:42:47.020 --> 01:42:48.060
Alright. Good stuff.

1620
01:42:48.700 --> 01:42:52.160
Thank you, for sharing your site with us. Was this your first webinar with us?

1621
01:42:53.020 --> 01:42:55.500
The second one. This has been extremely helpful.

1622
01:42:55.820 --> 01:42:59.955
I got so many good nuggets out of this one, and, we're really looking forward to the next one.

1623
01:43:00.195 --> 01:43:02.455
Awesome. Great. Look forward to seeing you in there, Sean.

1624
01:43:03.155 --> 01:43:09.095
Alright, guys. Well, thank you so much for joining us, this webinar Wednesday. It's honestly been,

1625
01:43:09.795 --> 01:43:11.895
filled with tons of useful information.

1626
01:43:12.835 --> 01:43:14.455
Don't forget, create your

1627
01:43:15.020 --> 01:43:18.060
Canva or banner ad, wherever you wanna make it, add it to your site.

1628
01:43:18.060 --> 01:43:20.880
We wanna see your visitor actions in the next webinar.

1629
01:43:21.740 --> 01:43:28.540
If you want your site showcased in the next webinar, please email events@brilliantdirectories.com.

1630
01:43:28.540 --> 01:43:32.485
Just include a link to your website and we'll be happy to take a look at it,

1631
01:43:32.805 --> 01:43:35.465
in the next webinar that's coming up.

1632
01:43:35.845 --> 01:43:42.245
A huge thank you to Sean for sharing your site with us, publicinfrastructure.com.au.

1633
01:43:42.245 --> 01:43:46.740
You've definitely done a phenomenal job with that website and we wish you tons of success,

1634
01:43:47.600 --> 01:43:48.260
with it.

1635
01:43:48.960 --> 01:43:53.920
And Gabe's Corner, Gabe, thank you so much for this segment. It was highly valuable.

1636
01:43:53.920 --> 01:43:58.755
We heard it from every all the attending. So hopefully we can, make this a regular staple of

1637
01:43:59.235 --> 01:44:00.215
webinar Wednesdays.

1638
01:44:00.755 --> 01:44:06.275
And lastly, if you guys haven't already done so, please take just a moment and join our Facebook group.

1639
01:44:06.275 --> 01:44:10.695
You could join us @brilliantdirectories.comforwardslashFacebook,

1640
01:44:10.850 --> 01:44:12.550
and we can continue the conversation

1641
01:44:12.930 --> 01:44:15.030
there. So on behalf of myself,

1642
01:44:15.490 --> 01:44:21.970
Gabe, and Patrick, thank you guys so much for joining us in this webinar Wednesday, and we look forward to seeing you in the next one.

1643
01:44:21.970 --> 01:44:25.830
Have a great day. Have a brilliant day everyone. Great webinar everyone.