WEBVTT 1 00:00:00.640 --> 00:00:05.299 Alright. Let's get started and jump right into it. Welcome to Brilliant Directories 2 00:00:05.759 --> 00:00:07.379 webinar web Wednesday, 3 00:00:08.400 --> 00:00:12.980 where we hope to provide you with tips to help you grow your online community. 4 00:00:14.434 --> 00:00:16.855 If this is your first webinar Wednesday, 5 00:00:17.475 --> 00:00:21.175 welcome. It's great to be with you. I'm Jason there on the left. 6 00:00:21.235 --> 00:00:24.755 We're lucky to have Gabe and Patrick with us today on the webinar. 7 00:00:24.755 --> 00:00:27.735 Gabe is one of the support specialists here at Brilliant Directories. 8 00:00:27.990 --> 00:00:30.170 He'll be working behind the scenes to answer 9 00:00:30.789 --> 00:00:31.770 your chat questions. 10 00:00:32.150 --> 00:00:40.809 And Patrick is of course from the Customization Experts, one of the leading companies making add ons, plug ins, and extensions to accompany your Brilliant Directories website. 11 00:00:41.135 --> 00:00:44.115 Gentlemen, it's great to have you in the webinar Wednesday with us today. Thank 12 00:00:44.495 --> 00:00:48.975 - you. Thank you, Jason. Looking forward to this week. - Hey, hey everyone. Happy to be here. 13 00:00:48.975 --> 00:00:54.114 - And I'm pretty much everyone has already done so, but if you haven't, I encourage you to join 14 00:00:54.495 --> 00:00:59.530 our Facebook group, our marketing strategy group in Facebook. It's free to join. 15 00:00:59.670 --> 00:01:03.190 It's a great place to carry on the conversation from webinar Wednesday. 16 00:01:03.190 --> 00:01:08.570 If we can't get to your question during the presentation today or you have a question that you come up with after 17 00:01:08.965 --> 00:01:14.005 the presentation, feel free to go to brilliantdirectories.com/Facebook. 18 00:01:14.005 --> 00:01:18.345 That'll direct you to our Facebook group. You can click the link to join the group. 19 00:01:18.565 --> 00:01:22.104 And once you're accepted into the group, you can post discussions, 20 00:01:22.805 --> 00:01:26.840 respond to discussions there, and learn a lot more about how to leverage 21 00:01:27.299 --> 00:01:31.380 your directory website to grow your online community. So I hope to see you guys there. 22 00:01:31.380 --> 00:01:38.375 There's super participation from everyone and it's great to see the diverse and various types of questions that we're receiving in there. 23 00:01:38.375 --> 00:01:40.555 So you can go to brilliantdirectories.com 24 00:01:40.775 --> 00:01:43.915 forward / facebook. I look forward to seeing you guys in there. 25 00:01:45.735 --> 00:01:48.875 And for those of you who are joining us for the first time, 26 00:01:49.750 --> 00:01:54.490 Webinar Wednesday was started about a year ago in January 2017. 27 00:01:54.630 --> 00:01:59.430 We've had over 40 Webinar Wednesdays together and they're have all been awesome. 28 00:01:59.430 --> 00:02:01.290 We've covered thousands of questions 29 00:02:01.865 --> 00:02:03.005 during those webinar 30 00:02:04.025 --> 00:02:04.525 presentations. 31 00:02:05.145 --> 00:02:06.765 It's a great place to 32 00:02:07.225 --> 00:02:11.165 ask questions on how to grow your online community. This could be 33 00:02:11.465 --> 00:02:14.845 from how to convert visitors into free or paying members, 34 00:02:15.590 --> 00:02:18.730 SEO strategies on how to increase your website traffic, 35 00:02:19.510 --> 00:02:21.290 identifying revenue opportunities, 36 00:02:21.910 --> 00:02:22.410 or, 37 00:02:23.110 --> 00:02:28.635 also how to figure out to improve the website navigation. I'm a big advocate that 38 00:02:29.034 --> 00:02:30.814 your a simple website navigation 39 00:02:31.435 --> 00:02:32.174 can dramatically 40 00:02:32.555 --> 00:02:37.614 improve your website's performance with regard to member sign ups and visitor engagement. 41 00:02:38.555 --> 00:02:42.974 And we can also cover other topics such as publishing and promoting content 42 00:02:43.430 --> 00:02:50.250 on your site to help attract more visitors and provide your visitors with a better user experience. 43 00:02:50.390 --> 00:02:55.130 So have your questions ready. We're gonna have a Q and A section just after a few 44 00:02:55.885 --> 00:02:57.645 updates that we want to share with you guys. 45 00:02:57.645 --> 00:03:01.425 So we look forward to your questions and hope that we can get to everyone's 46 00:03:02.205 --> 00:03:03.265 in this webinar. 47 00:03:06.285 --> 00:03:10.705 So we don't have too many updates this week. I can tell you there were a lot 48 00:03:11.519 --> 00:03:14.019 of behind the scenes updates to improve 49 00:03:14.480 --> 00:03:17.060 stability and security of your sites. 50 00:03:17.519 --> 00:03:19.620 What I wanted to showcase today, it's 51 00:03:19.920 --> 00:03:23.299 it's been a highly requested add on is to limit 52 00:03:23.599 --> 00:03:24.260 the maximum 53 00:03:24.560 --> 00:03:26.420 photos a member can publish 54 00:03:27.135 --> 00:03:29.635 to an album. And I want to help demonstrate that 55 00:03:29.935 --> 00:03:30.755 for you. 56 00:03:31.215 --> 00:03:33.935 And we also have another add on coming soon. 57 00:03:33.935 --> 00:03:38.915 This one's about sixty days out, but I wanted to kind of mention it here in the webinar. 58 00:03:39.230 --> 00:03:46.269 We can start a conversation on it in the Facebook group in case people have feedback on some of the features we might want to include in this. 59 00:03:46.269 --> 00:03:48.849 It's essentially going to allow you to pin 60 00:03:49.790 --> 00:03:50.769 featured posts 61 00:03:51.230 --> 00:03:55.905 to the top of the search results. So if you have events or coupons 62 00:03:56.364 --> 00:03:59.105 that you'd like to highlight at the top of your search results, 63 00:03:59.405 --> 00:04:02.704 there will be a place in the admin where the website owner 64 00:04:03.004 --> 00:04:04.144 can designate, 65 00:04:04.924 --> 00:04:06.224 a specific post 66 00:04:06.989 --> 00:04:12.930 to be featured above all other posts in the search results again for things like events, coupons, 67 00:04:13.950 --> 00:04:14.450 classifieds, 68 00:04:14.909 --> 00:04:16.450 and things of that nature. 69 00:04:17.470 --> 00:04:19.490 Let me dive into the limit 70 00:04:19.870 --> 00:04:20.690 max photos 71 00:04:21.224 --> 00:04:21.964 per album. 72 00:04:22.585 --> 00:04:27.004 So most of you will know that your members or you as the website owner have the ability 73 00:04:27.305 --> 00:04:31.485 to publish photo albums. Some of the features that include photo albums 74 00:04:31.865 --> 00:04:35.724 are property listings where you can have multiple images to 75 00:04:36.120 --> 00:04:38.780 show off a real estate listing or property listing. 76 00:04:39.480 --> 00:04:45.560 Classified ads use photo albums. You can have multiple images for a classified ads post. 77 00:04:45.560 --> 00:04:47.500 And there's a simple photo album 78 00:04:47.880 --> 00:04:51.965 feature itself, a photo gallery where members can simply upload 79 00:04:52.585 --> 00:04:54.845 photos into a photo gallery. 80 00:04:55.465 --> 00:04:56.604 Up until now, 81 00:04:57.225 --> 00:04:58.445 without this add on, 82 00:04:58.905 --> 00:05:00.285 members could publish 83 00:05:01.305 --> 00:05:05.780 infinite photos within one album, which is actually fine for many websites. 84 00:05:05.840 --> 00:05:19.305 But if you want to incentivize your members to maybe upgrade to a higher level where instead of only uploading two images per classified ad, they can upload 15 images or 10 images, whatever you decide on. 85 00:05:19.544 --> 00:05:23.324 This add on is going to give you the ability to do that and I want to show you guys 86 00:05:23.945 --> 00:05:31.485 how you can set that up and how a member will experience the limit once they've reached the max photos per album. 87 00:05:32.550 --> 00:05:34.730 Alright. So I have an example 88 00:05:35.590 --> 00:05:40.570 website here. Actually we're going to use the demo site that Pat set up for his universal 89 00:05:41.350 --> 00:05:42.729 search. We've enabled 90 00:05:44.405 --> 00:05:45.305 we've enabled 91 00:05:47.045 --> 00:05:52.245 the max photos per album add on on this site. So let's let's dive in here. 92 00:05:52.245 --> 00:05:59.889 I'm gonna show you guys where you can first edit that once it's enabled on your site, and if you're part of the VIP add ons clip, you should have access to this now. 93 00:05:59.889 --> 00:06:03.169 If you don't, you can email addons@brilliantdirectories.com. 94 00:06:03.169 --> 00:06:08.229 They'll make sure it's included on your site for you. So this is a membership level setting. 95 00:06:08.370 --> 00:06:13.349 You're going to define the max photos per album based on the membership level. 96 00:06:13.810 --> 00:06:16.205 So we want to toggle on over to finance, 97 00:06:16.745 --> 00:06:21.645 manage products, and in this example I'm going to edit the premium membership level. 98 00:06:28.849 --> 00:06:30.229 Once you're there you have 99 00:06:30.530 --> 00:06:32.949 your tabs here for pricing, search visibility. 100 00:06:33.410 --> 00:06:35.590 We wanna head on over to post publishing. 101 00:06:36.050 --> 00:06:40.229 This is where we can define the rules of what the member can post, 102 00:06:40.530 --> 00:06:47.215 what the member can view, and now when you have this add on you'll have this input field here, max photos 103 00:06:47.595 --> 00:06:48.235 per album. 104 00:06:48.235 --> 00:06:54.075 And you'll see not all the features have them, only the ones that are quote unquote photo album features. 105 00:06:54.075 --> 00:06:55.455 In this case, it's classifieds. 106 00:06:57.110 --> 00:07:06.009 Products as well have photo albums, the photo albums feature obviously has photo albums, and also real estate property listings has the photo album feature. 107 00:07:06.949 --> 00:07:10.090 In this case I've limited the photo album 108 00:07:11.685 --> 00:07:14.345 feature to only two photos per album. 109 00:07:14.725 --> 00:07:19.225 If it's zero, that counts as unlimited. So that's why by default these are zero. 110 00:07:19.285 --> 00:07:22.665 So I've set this to two and I'm gonna go ahead and save 111 00:07:23.700 --> 00:07:24.360 my changes. 112 00:07:28.100 --> 00:07:32.600 What I'll do now, I'm logged in as a member that's a premium member. I'll I'll go to edit listing, 113 00:07:33.780 --> 00:07:37.480 and from here I'll go to add a photo album, 114 00:07:38.825 --> 00:07:40.845 and I'll just create a test album. 115 00:07:42.745 --> 00:07:46.685 I don't need any smart tags or descriptions, I'll just click save and add photos. 116 00:07:47.945 --> 00:07:53.810 So now I'm in the area where I can add photos. So I'll browse my computer, and I'll go ahead 117 00:07:54.509 --> 00:07:57.090 and add one photo. We'll do one at a time. 118 00:08:00.909 --> 00:08:04.030 Okay, that's great. It said I've uploaded one of two photos. 119 00:08:04.030 --> 00:08:07.969 I'll go ahead and try to upload two more photos now, that'll make three photos. 120 00:08:09.724 --> 00:08:13.405 And if I click upload, I get a warning that says photo limit reached. 121 00:08:13.405 --> 00:08:18.944 And these are text labels so you can include messages such as please upgrade your account to upload more photos, 122 00:08:19.564 --> 00:08:23.985 and things like that. But at this point I've reached the max photo limit. 123 00:08:24.180 --> 00:08:28.360 I can only upload one more photo. So let's go ahead and just upload one more photo. 124 00:08:32.179 --> 00:08:33.880 And that should be done processing. 125 00:08:35.860 --> 00:08:41.025 Okay great. So now I have two photos, that's the maximum I can upload, And you'll notice that 126 00:08:41.725 --> 00:08:45.665 the upload module has disappeared because I have reached 127 00:08:46.125 --> 00:08:47.485 the photo upload limit. 128 00:08:47.485 --> 00:08:54.705 And this is also a text label, so again, you can add some promotional text in there encouraging them to upgrade if you wanted to do something like that. 129 00:08:55.040 --> 00:09:03.120 So the only way I can add more photos into this individual album is by deleting a photo to get the upload module back there once again. 130 00:09:03.120 --> 00:09:06.500 So now that I've deleted the photo, I can upload photos again. 131 00:09:07.265 --> 00:09:08.385 It's a very simple add on. 132 00:09:08.385 --> 00:09:16.565 It was actually really complex to create, but the logic and the flow is pretty simple and it'll provide you as the website owner a little bit more control 133 00:09:16.945 --> 00:09:19.525 over what your members can do and hopefully 134 00:09:19.950 --> 00:09:25.570 encourage some of your lower tier members to upgrade to a higher tier level where they can include more photos 135 00:09:26.110 --> 00:09:26.930 per album. 136 00:09:27.230 --> 00:09:30.370 Pat, do you have any feedback or comments on this add on? 137 00:09:31.150 --> 00:09:31.390 - Yeah. 138 00:09:31.390 --> 00:09:37.125 I think since you've mentioned it twice, I know it comes up often when when I speak to to people using Brilliant Directories. 139 00:09:37.125 --> 00:09:39.705 You said it's a text label so it's easy to edit. 140 00:09:40.085 --> 00:09:46.245 Would you identify a couple of tips for finding text labels and how to edit them when you refer to those? 141 00:09:46.245 --> 00:09:46.745 - Absolutely. 142 00:09:47.525 --> 00:09:51.625 Let's let's let's reach the maximum limit again here. Let's upload another image. 143 00:09:55.339 --> 00:09:58.079 And an easy way to identify text labels, 144 00:09:58.459 --> 00:10:08.015 if you're logged in as an admin, to get this black bar here on the side, most of you already know this, but what you wanna do is click on the visit website link in your admin area. 145 00:10:08.154 --> 00:10:16.255 When you do that, you will get this black admin bar here, grayish admin bar, and what you can do is click on show text labels. 146 00:10:16.714 --> 00:10:18.815 So I'm gonna go ahead and click on this 147 00:10:19.130 --> 00:10:20.490 and about 90% 148 00:10:20.570 --> 00:10:24.430 look at all these yellow bubbles that popped up. So in order to help you 149 00:10:24.810 --> 00:10:27.310 customize the text on your site or maybe you're translating 150 00:10:28.010 --> 00:10:32.029 your site into another language and you want specific phrases and terminology, 151 00:10:32.705 --> 00:10:37.845 text labels are a great way to make those edits without having to go and into complicated 152 00:10:38.145 --> 00:10:41.185 code to find out where the text is. So here's one here. 153 00:10:41.185 --> 00:10:44.325 It says you have reached the photo upload limit. And when you click 154 00:10:44.945 --> 00:10:52.889 on show text labels, you not only get these yellow boxes here, you also get this module here that toggles up and down, 155 00:10:53.430 --> 00:10:55.529 and you can actually make your changes 156 00:10:56.069 --> 00:10:56.870 on the fly. 157 00:10:56.870 --> 00:11:03.449 So all you have to do is search for the phrase that you're looking for, and you can go ahead and edit it here. 158 00:11:04.445 --> 00:11:11.025 So if you wanted to change things like upload, you just change the word here and you can save your changes. 159 00:11:11.245 --> 00:11:13.905 And that is basically how you can edit your 160 00:11:14.285 --> 00:11:16.785 text labels. So this says photos uploaded. 161 00:11:20.649 --> 00:11:23.949 Let's just change it to my photos uploaded just as an example. 162 00:11:26.810 --> 00:11:29.850 And if we refresh the page it now says my photos uploaded. 163 00:11:29.850 --> 00:11:33.944 So now that we've made the changes we wanted we can hide our text labels, 164 00:11:34.805 --> 00:11:39.064 and we now get the normal view of the page here. It says my photos here. 165 00:11:40.485 --> 00:11:43.704 And that's basically how you can change your text labels there, Pat. 166 00:11:44.360 --> 00:11:46.620 - Alright. That's awesome. Thank you. - Cool. 167 00:11:47.240 --> 00:11:49.639 Alright. So that add on is available now. 168 00:11:49.639 --> 00:11:52.440 So again, if you're part of the VIP add ons club, you should have that. 169 00:11:52.440 --> 00:12:01.115 And if you find that useful with for your site, you can change those zeros to any number that you want to five ten to limit the number of photos per album. 170 00:12:03.415 --> 00:12:04.555 Alright, moving on. 171 00:12:04.935 --> 00:12:08.795 We do have a showcase winner. From time to time we have showcased 172 00:12:10.660 --> 00:12:14.040 one of your websites in the webinar to help provide some constructive 173 00:12:14.500 --> 00:12:17.560 feedback and also to help everyone learn 174 00:12:18.580 --> 00:12:21.400 how to how to improve their site as far as strategy, 175 00:12:21.940 --> 00:12:26.685 and in my opinion the website flow to increase sign ups and provide a better 176 00:12:27.145 --> 00:12:28.205 visitor experience. 177 00:12:29.065 --> 00:12:30.925 In this webinar, we've selected 178 00:12:31.225 --> 00:12:31.725 Ken. 179 00:12:32.265 --> 00:12:35.945 Ken has his site with us, studystudyabroadlist.com. 180 00:12:35.945 --> 00:12:38.605 Ken, I'm gonna go ahead and unmute your microphone. 181 00:12:40.180 --> 00:12:41.880 Alright, Ken. You there with us today? 182 00:12:42.980 --> 00:12:48.580 - Yes, I am. Hi, guys. - Awesome, Ken. I know I know you've been with BD for for some time now. 183 00:12:48.580 --> 00:12:51.220 Can you tell us a little bit about your your site, 184 00:12:52.265 --> 00:12:57.404 how you started it, and what some of your goals are with your site studyabroadlist.com? 185 00:12:58.825 --> 00:13:02.605 - Well, we've been in international education for decades, and 186 00:13:03.145 --> 00:13:05.085 it it seemed like a natural 187 00:13:05.720 --> 00:13:07.980 thing for us to do to help 188 00:13:09.720 --> 00:13:10.220 educators, 189 00:13:11.160 --> 00:13:13.420 agents, and students all get together, 190 00:13:14.120 --> 00:13:16.700 something very familiar to Patrick Hunter. 191 00:13:17.320 --> 00:13:17.820 And 192 00:13:19.905 --> 00:13:25.745 so, BD seemed like the, the ideal platform, and I I'm still very happy with it. 193 00:13:25.745 --> 00:13:28.065 It's been a a learning curve for us, though. 194 00:13:28.065 --> 00:13:32.725 We've been working on it for quite a long time now, and we're just getting to the point where, 195 00:13:33.640 --> 00:13:34.940 it's going to start really, 196 00:13:35.640 --> 00:13:37.820 being productive and generating revenue. And, 197 00:13:39.240 --> 00:13:46.300 so I think for for us, this is the the perfect time to have a site review. So I'm really happy 198 00:13:46.775 --> 00:13:51.275 that you folks have decided to to do this. I think it's perfect timing for us. 199 00:13:52.215 --> 00:13:52.855 - Awesome. Yeah. 200 00:13:52.855 --> 00:13:59.675 Pat Pat and I took a look at your site before the webinar and we have some constructive tips that might help you out. 201 00:14:01.280 --> 00:14:03.140 Pat does have, Ken mentioned, 202 00:14:03.520 --> 00:14:04.580 Pat does have 203 00:14:04.960 --> 00:14:08.420 a similar website, a little bit different. Pat, what is it called there? 204 00:14:09.280 --> 00:14:10.660 - Costa Rica TESOL. 205 00:14:11.200 --> 00:14:12.500 - Costa Rica TESOL. 206 00:14:13.095 --> 00:14:17.194 So Pat has has this website online with Brilliant Directories. This is a, 207 00:14:17.894 --> 00:14:21.355 like it's a side business or side project that that you have, Pat. 208 00:14:22.055 --> 00:14:23.355 Tell us a little bit about 209 00:14:23.814 --> 00:14:28.475 what Costa Rica Tessell is and how it can kind of relate to Ken's website. 210 00:14:29.350 --> 00:14:31.030 - Yeah. So so it's something similar. 211 00:14:31.350 --> 00:14:35.910 The the core the core customer of this website is somebody that would like to study abroad. 212 00:14:35.910 --> 00:14:41.370 But in this case, it's a very specific course. It's a TEFL scores, which is, study, 213 00:14:41.714 --> 00:14:46.915 teach English as a foreign language. So it's really, tailor made to people that are native speakers. 214 00:14:46.915 --> 00:14:48.935 Our our primary market are Americans, 215 00:14:49.795 --> 00:14:52.214 usually with a postgraduate degree, 216 00:14:52.755 --> 00:14:55.475 that are between 22 and 26 years old. 217 00:14:55.475 --> 00:15:01.220 That's how deep tailed we we able to identify who our real real target marketers are the ones that, tend to sign up. 218 00:15:01.220 --> 00:15:03.160 And what we do here on Brilliant Directories 219 00:15:03.700 --> 00:15:10.040 is we add a ton of content, we generate a lot of leads, and we actually use the events feature for our courses. 220 00:15:10.145 --> 00:15:15.285 And we we advertise our courses on our site, and people are able to to register on our courses. 221 00:15:16.785 --> 00:15:18.485 - So so Pat, in this case, 222 00:15:19.585 --> 00:15:25.845 students come here looking they wanna learn they wanna get certified to teach English, and they're gonna take those 223 00:15:26.250 --> 00:15:28.270 certification classes in another country. 224 00:15:29.210 --> 00:15:29.930 - That's correct. 225 00:15:29.930 --> 00:15:40.255 And then when we're really really big on on content marketing, we drive all of our traffic from Google AdWords, and we have landing pages that are really tailor made for the students. 226 00:15:40.415 --> 00:15:50.915 We make sure that if somebody's ever thinking about teaching English or living or working in Costa Rica, that everything they'd wanna find about the topic is easily accessible and found here. 227 00:15:51.535 --> 00:15:57.290 - Okay. Cause I'm not seeing this as a directory. I'm seeing this more as information and resources. 228 00:15:57.750 --> 00:16:02.810 - Where's the directory? How does that come into play here? - Yeah. This would be an events website. 229 00:16:02.870 --> 00:16:06.570 So except for events, it'd be courses. Like alinda.com, 230 00:16:06.865 --> 00:16:08.485 that's technically a directory. 231 00:16:08.785 --> 00:16:13.505 It's just that what they're advertising on linda.com are online courses, and that's what we do. 232 00:16:13.505 --> 00:16:15.205 So our what people 233 00:16:15.665 --> 00:16:18.245 search for are the actual courses themselves. 234 00:16:18.625 --> 00:16:23.350 - Okay. Let's head on back over to Ken's site here. So Ken mentioned that 235 00:16:23.650 --> 00:16:24.870 he basically has 236 00:16:25.250 --> 00:16:27.990 three types of users, which are educators, 237 00:16:28.930 --> 00:16:29.430 agents, 238 00:16:30.050 --> 00:16:30.870 and students. 239 00:16:32.290 --> 00:16:33.990 I noticed Ken that you have 240 00:16:34.850 --> 00:16:35.830 one of our more 241 00:16:37.995 --> 00:16:41.694 more complex filters here which is going from the top level category. 242 00:16:42.475 --> 00:16:44.254 So you can look for education, 243 00:16:45.595 --> 00:16:46.894 you can look for 244 00:16:47.274 --> 00:16:51.694 university education, and then this is the these are the different 245 00:16:52.410 --> 00:16:55.070 courses or degrees. So you can do astronomy, 246 00:16:55.930 --> 00:16:59.610 and then you can enter a specific location that you'd want to. 247 00:16:59.610 --> 00:17:01.870 So I could do, for example, California. 248 00:17:03.290 --> 00:17:04.990 And that is the 249 00:17:06.165 --> 00:17:07.625 current method here. 250 00:17:09.125 --> 00:17:10.985 So the students are looking for, 251 00:17:12.885 --> 00:17:13.625 looking for 252 00:17:14.565 --> 00:17:17.065 classes, right, or schools, right, Ken? 253 00:17:18.310 --> 00:17:23.609 - It would be looking for schools or agents who would help to introduce them to schools. 254 00:17:25.109 --> 00:17:26.330 - Looking for agents 255 00:17:26.710 --> 00:17:31.130 who are kinda like a liaison between helping them for helping them find a school, and 256 00:17:31.595 --> 00:17:37.115 - like a travel almost like a travel agent helping you travel. - They are basically yeah. 257 00:17:37.115 --> 00:17:39.595 They are basically travel agents who just specialize. 258 00:17:39.595 --> 00:17:42.975 In fact, some of them are mainstream travel agents who do it on the site. 259 00:17:44.100 --> 00:17:45.080 - Okay. So 260 00:17:45.380 --> 00:17:45.880 agents 261 00:17:46.260 --> 00:17:48.680 who can help students with travel and accommodations. 262 00:17:50.420 --> 00:17:54.600 So the agents are joining to basically promote their services, 263 00:17:57.540 --> 00:17:58.040 and 264 00:17:59.715 --> 00:18:00.455 the educators 265 00:18:01.235 --> 00:18:02.355 or the the 266 00:18:02.835 --> 00:18:04.615 are the available courses. 267 00:18:05.075 --> 00:18:06.615 It's available schools and courses. 268 00:18:08.674 --> 00:18:10.934 Right? Am I am I correct about this? 269 00:18:11.395 --> 00:18:14.535 - Yes. And when we talk about schools, that could be language 270 00:18:15.600 --> 00:18:17.300 schools or universities, colleges, 271 00:18:18.400 --> 00:18:19.540 vocational schools. 272 00:18:20.160 --> 00:18:22.500 It's quite a broad category. 273 00:18:22.960 --> 00:18:26.740 - Okay. So just promote their courses. I'm gonna just 274 00:18:27.120 --> 00:18:27.620 classes 275 00:18:28.160 --> 00:18:29.060 and programs. 276 00:18:30.635 --> 00:18:32.414 That's a little better there. 277 00:18:34.075 --> 00:18:34.575 Patrick, 278 00:18:35.034 --> 00:18:36.335 what was your original 279 00:18:38.235 --> 00:18:40.414 response when you saw this site? 280 00:18:42.570 --> 00:18:46.270 - So I I think and and again with the with the background I have in the industry, 281 00:18:46.809 --> 00:18:47.309 normally 282 00:18:47.850 --> 00:18:49.549 the study abroad site 283 00:18:50.010 --> 00:18:54.429 is people that come there that wanna use the site are the students themselves. 284 00:18:54.945 --> 00:19:02.304 And a big part of of why you even consider doing something like this is because there's an there's an adventure element to it. 285 00:19:02.304 --> 00:19:03.284 There's an excitement, 286 00:19:03.904 --> 00:19:08.910 element to it. There's a life experience element to it. So really, it's a dream for a lot of people. 287 00:19:08.910 --> 00:19:14.350 When they come and start researching, they wanna be inspired and they wanna say, wow, I could do this. 288 00:19:14.350 --> 00:19:15.410 I could do that. 289 00:19:16.030 --> 00:19:17.070 And I think that, 290 00:19:17.630 --> 00:19:20.850 it's to me, when I when I came on here, it was a little confusing 291 00:19:21.150 --> 00:19:26.885 as to who it was for, who the end user that that should be using the site would be. 292 00:19:26.885 --> 00:19:33.785 And it seems a little bit, of a formal experience out of the gates with especially with such a a robust and and technical, 293 00:19:34.325 --> 00:19:35.705 search module on there. 294 00:19:37.230 --> 00:19:37.730 - Ken, 295 00:19:38.670 --> 00:19:40.830 have you added members into the site? 296 00:19:40.830 --> 00:19:47.810 Are you having trouble or are you having success getting the schools and the agents to register into the site, or have you added them yourself? 297 00:19:49.605 --> 00:19:50.585 - We populated 298 00:19:52.325 --> 00:19:53.785 the the members ourselves 299 00:19:54.165 --> 00:19:54.665 mainly, 300 00:19:55.365 --> 00:19:55.865 and 301 00:19:56.725 --> 00:19:59.225 one thing we've had a little difficulty with 302 00:19:59.525 --> 00:20:02.985 is getting people to respond to leads. 303 00:20:04.230 --> 00:20:06.330 - To respond respond to leads. 304 00:20:07.430 --> 00:20:07.930 Okay. 305 00:20:08.310 --> 00:20:09.850 - And I'm - not sure if that's 306 00:20:10.150 --> 00:20:11.450 a technical thing. 307 00:20:13.270 --> 00:20:14.810 You know, if it's going to 308 00:20:16.630 --> 00:20:17.210 a secondary 309 00:20:18.175 --> 00:20:18.675 mailbox, 310 00:20:20.255 --> 00:20:20.915 non primary 311 00:20:21.535 --> 00:20:24.115 inbox, or or if it's just because, 312 00:20:25.375 --> 00:20:27.635 they don't understand what the process 313 00:20:27.935 --> 00:20:29.235 or something like that. 314 00:20:30.889 --> 00:20:34.590 - I think I think with - like let's look at this university for example. 315 00:20:34.809 --> 00:20:37.630 University has many employees and many staff, 316 00:20:38.409 --> 00:20:41.870 and there probably isn't one person who's gonna, 317 00:20:42.809 --> 00:20:43.789 in most cases, 318 00:20:44.295 --> 00:20:45.515 purchase a lead 319 00:20:45.815 --> 00:20:50.715 direct. Like, that person needs to have the company the school's credit card. They need to know 320 00:20:51.095 --> 00:20:53.915 they have to have authorization to use it on your site. 321 00:20:55.975 --> 00:20:57.835 I I I'm wondering 322 00:20:58.500 --> 00:21:02.920 if there's a for the schools there just isn't an assigned person who has 323 00:21:03.780 --> 00:21:06.680 the authority to purchase a lead from from a website 324 00:21:07.060 --> 00:21:10.520 like this, or you maybe haven't established that connection yet. 325 00:21:13.275 --> 00:21:14.095 - Yeah. But 326 00:21:15.035 --> 00:21:19.515 this this problem has been even when we haven't been asking for them to pay for the leads. 327 00:21:19.515 --> 00:21:21.215 We've just been looking for a response. 328 00:21:21.835 --> 00:21:26.175 - Gotcha. So is the email address just like a general email address for the university? 329 00:21:28.150 --> 00:21:30.890 - No. We've we've got some pretty good information. 330 00:21:31.750 --> 00:21:32.570 So in 331 00:21:33.750 --> 00:21:34.650 many, if 332 00:21:35.030 --> 00:21:36.170 if not most cases, 333 00:21:36.630 --> 00:21:37.610 it would be 334 00:21:37.910 --> 00:21:40.890 people who are geared to student recruitment 335 00:21:41.225 --> 00:21:42.845 - in the universities. - Gotcha. 336 00:21:42.905 --> 00:21:47.325 - So, of course, it's not always going to be perfect, but more often than not, 337 00:21:47.945 --> 00:21:49.325 it should be going to 338 00:21:50.905 --> 00:21:51.965 someone who 339 00:21:52.505 --> 00:21:55.530 either the right person or someone knows who the right person is. 340 00:21:56.570 --> 00:21:57.070 - Gotcha. 341 00:21:57.130 --> 00:22:03.870 And have you attempted to call the the schools letting them know that there's leads waiting for them from your website? 342 00:22:04.410 --> 00:22:09.230 Maybe they're Yeah. Landing in their spam folder or anything. I'm just thinking of other 343 00:22:10.424 --> 00:22:10.924 ways, 344 00:22:11.385 --> 00:22:13.085 to get in contact with the school 345 00:22:13.865 --> 00:22:15.005 for that. Right. 346 00:22:16.025 --> 00:22:16.765 - We haven't, 347 00:22:17.465 --> 00:22:17.965 exhaustively 348 00:22:18.424 --> 00:22:19.645 followed up that way, 349 00:22:20.265 --> 00:22:20.745 and, 350 00:22:21.145 --> 00:22:25.549 they just aren't enough hours in the day, you know, or there haven't been until now. So, 351 00:22:26.090 --> 00:22:28.649 - I guess the answer the short answer is no. - Okay. 352 00:22:28.649 --> 00:22:31.309 - That - we haven't done a very good job of that, frankly. 353 00:22:31.610 --> 00:22:36.029 - In in my opinion, and correct me if I'm I'm wrong, Pat and Ken, 354 00:22:36.570 --> 00:22:44.335 the main value from a website like this would be capturing the students information who is interested in studying abroad. 355 00:22:46.075 --> 00:22:46.575 Correct? 356 00:22:48.875 --> 00:22:49.375 - Yes. 357 00:22:50.075 --> 00:22:52.895 - Getting their name, the type of course, and the area, 358 00:22:53.309 --> 00:22:56.850 like the location they kinda wanna visit to do their study abroad program. 359 00:22:58.590 --> 00:22:59.970 And and how is that 360 00:23:00.350 --> 00:23:03.950 are you generating the the level of leads that you want to from this site? 361 00:23:03.950 --> 00:23:08.215 Is that the main focus of the site, is to capture that information from the students? 362 00:23:09.315 --> 00:23:12.615 - Yeah. The the more information we can get about that, 363 00:23:13.875 --> 00:23:18.455 the easier it will be to to get the interest of the agents and 364 00:23:18.990 --> 00:23:19.490 educators. 365 00:23:20.190 --> 00:23:20.690 Okay. 366 00:23:20.990 --> 00:23:30.370 If we can if we can contact an agent, pick up the phone, or send them an email and say, we have this student who's interested in a four year engineering program in 367 00:23:31.550 --> 00:23:32.690 Edmonton starting, 368 00:23:33.195 --> 00:23:35.755 you know, next September or something like that. 369 00:23:35.755 --> 00:23:40.955 - That's a lot better than than, just a name and email address. Definitely. - Okay. 370 00:23:40.955 --> 00:23:46.235 So that so I just that was the point I was trying to get to is the goal here is to capture the students information. 371 00:23:46.235 --> 00:23:47.370 They come to the site. 372 00:23:47.450 --> 00:23:51.150 You wanna get their name and email and the type of programs they're interested in. 373 00:23:52.809 --> 00:23:53.309 - Right. 374 00:23:53.610 --> 00:23:56.590 So, yeah, I think you're implying that we should have 375 00:23:57.450 --> 00:23:59.309 a really attractive lead magnet, 376 00:24:00.170 --> 00:24:01.309 - maybe. - Well, 377 00:24:02.725 --> 00:24:06.904 I'm gonna pass it over to Pat because we're we're bouncing across a few ideas on 378 00:24:07.205 --> 00:24:11.304 kind of making some small adjustments to the site to kind of help achieve that goal. 379 00:24:13.445 --> 00:24:13.764 - Yeah. 380 00:24:13.764 --> 00:24:20.809 And and and and even not necessarily to go in in in-depth, like, like I'm like I'm about to to recommend here. 381 00:24:21.029 --> 00:24:25.990 But oftentimes when people are are looking to study abroad, they have specific countries in mind. 382 00:24:25.990 --> 00:24:28.890 So perhaps maybe not on on this particular, 383 00:24:29.270 --> 00:24:35.804 webinar, but maybe what you wanna do is a landing page and start, building relationships country by country, 384 00:24:36.345 --> 00:24:39.485 choosing a region. It could be a province. It could be a country. 385 00:24:40.025 --> 00:24:42.365 And instead of trying to build relationships 386 00:24:42.665 --> 00:24:45.085 with every single education facility 387 00:24:45.490 --> 00:24:47.330 out there, on a per lead basis. 388 00:24:47.330 --> 00:24:53.190 Because one lead comes in, it's difficult to like, you're learning and I've been through that myself to call that university 389 00:24:54.049 --> 00:25:04.205 and to go through all the gatekeepers to talk to the person that's in charge for them to get one student that's interested when they have a pile of paperwork on their desk of other students that are interested. 390 00:25:04.345 --> 00:25:08.845 They there's not an excitement level on their end to to actually learn a new system and technology 391 00:25:09.225 --> 00:25:12.285 and learn how to accept that that particular email. 392 00:25:13.370 --> 00:25:16.269 Am I does that sound about about right, Ken? 393 00:25:16.570 --> 00:25:17.070 - Mhmm. 394 00:25:17.370 --> 00:25:30.765 - So so what I find works best is and although it's not it's not rapid growth, it's slow growth, but it's sustainable growth is to really start building relationships and say, I'm I'm representing studyabroadlist.com. 395 00:25:30.825 --> 00:25:33.325 We got a ton of leads. Our biggest challenge 396 00:25:33.625 --> 00:25:37.050 is finding partners that wanna help us with these leads. 397 00:25:37.530 --> 00:25:39.610 Would you like to be one of our preferred partners? 398 00:25:39.610 --> 00:25:47.550 We have a page that's gonna be dedicated to your country or to your sit to your province or your state, and and and and any leads that come in through there. 399 00:25:48.090 --> 00:25:56.075 We'll make sure to to send you that student's information, and and then they would have to pay for that privilege either upfront or on a per lead basis. 400 00:25:57.495 --> 00:26:05.115 I think it's a little bit easier to build a relationship that way than it is to work with every single university out there around the globe. 401 00:26:06.530 --> 00:26:09.430 - I have another recommendation as well. 402 00:26:09.810 --> 00:26:14.470 Since the goal is to capture the students information who is interested in attending 403 00:26:15.970 --> 00:26:17.590 a study abroad program, 404 00:26:18.515 --> 00:26:27.174 My recommendation would be to focus on finding the programs, and not necessarily finding agents and service providers to start off. 405 00:26:27.235 --> 00:26:31.975 Once you capture that lead, you can send a follow-up email to the person saying, 406 00:26:32.700 --> 00:26:36.240 to help you plan thanks for letting us know about your study abroad interest. 407 00:26:36.460 --> 00:26:43.760 To help you plan for your study abroad trip, here's a list of here's also a list of recommended agents that can help you with your planning. 408 00:26:44.315 --> 00:26:45.054 That will 409 00:26:45.515 --> 00:26:48.655 again, that can help you focus the initial, 410 00:26:50.475 --> 00:26:53.455 that can help you hone in on the initial focus of your website 411 00:26:53.915 --> 00:26:58.895 by really just helping the students let you know what their study abroad goals are 412 00:26:59.510 --> 00:27:03.049 with regards to finding a program. Would you be open to that, Ken? 413 00:27:05.029 --> 00:27:05.529 - Yeah. 414 00:27:06.950 --> 00:27:07.450 So, 415 00:27:08.630 --> 00:27:09.929 it's looking like 416 00:27:10.309 --> 00:27:12.010 you're you would probably 417 00:27:13.255 --> 00:27:15.835 suggest that we should have a simpler filter 418 00:27:16.535 --> 00:27:17.355 on the home 419 00:27:17.655 --> 00:27:19.434 page. Something maybe like, 420 00:27:19.975 --> 00:27:22.395 just the type of program or just the country. 421 00:27:23.174 --> 00:27:23.674 - Exactly 422 00:27:24.054 --> 00:27:24.955 what I was typing. 423 00:27:25.255 --> 00:27:26.155 Type of program 424 00:27:26.860 --> 00:27:30.059 and the country or, you know, the state that you're interested in. 425 00:27:30.059 --> 00:27:34.720 Because it could be like, you know, whatever country or state. Yeah. Pretty pretty broad. 426 00:27:35.179 --> 00:27:41.445 They they enter those things, and then they get a list of universities where they fill out the get matched form with that goal in mind. 427 00:27:41.524 --> 00:27:43.225 And now you've captured a lead. 428 00:27:44.644 --> 00:27:51.465 And and all the other start stuff about providing agents and other service providers for housing and travel and other arrangements, 429 00:27:51.845 --> 00:27:57.144 that can come up in follow-up emails in your in your ongoing marketing and nurturing of that lead. 430 00:28:00.400 --> 00:28:00.900 - Right. 431 00:28:01.920 --> 00:28:02.980 That makes sense. 432 00:28:06.000 --> 00:28:13.299 - Can we do you mind if I at least this top section, you know, I'm just dying to get my hands on at least this top area here, 433 00:28:13.815 --> 00:28:17.195 to kind of craft it for that model a bit. 434 00:28:17.575 --> 00:28:18.635 - Please do. 435 00:28:19.414 --> 00:28:19.914 - Okay. 436 00:28:20.774 --> 00:28:22.215 Give me a second here. Let me, 437 00:28:23.654 --> 00:28:24.154 access 438 00:28:24.534 --> 00:28:25.355 your site. 439 00:28:27.850 --> 00:28:29.230 And and another recommendation 440 00:28:29.530 --> 00:28:30.190 I have 441 00:28:30.650 --> 00:28:31.150 is, 442 00:28:32.010 --> 00:28:34.030 to kind of do away with the slideshow 443 00:28:34.650 --> 00:28:35.390 for now. 444 00:28:36.090 --> 00:28:40.475 I do like it how it's showing different, you know, personas and and personalities. 445 00:28:40.615 --> 00:28:47.115 But if we can just choose one image that kind of represents the idea of it for now, I think that would be a little a little better. 446 00:28:48.455 --> 00:28:49.195 - And actually, 447 00:28:49.655 --> 00:28:50.715 you guys suggested 448 00:28:51.415 --> 00:28:53.275 at one point that we 449 00:28:54.440 --> 00:28:56.620 change the images so that we have 450 00:28:56.920 --> 00:29:02.280 light text showing against dark images or dark text showing against light images, which I haven't gotten around to. 451 00:29:02.280 --> 00:29:05.960 - So that's another argument for doing that now, I guess, too. - Yes. 452 00:29:06.360 --> 00:29:09.615 That's true. So let's just replace your images real quick. 453 00:29:10.175 --> 00:29:12.675 And let's come up with a title catchphrase 454 00:29:13.215 --> 00:29:14.275 for your site. 455 00:29:14.655 --> 00:29:19.155 Right now it says your education directory. It's not really telling me that I can 456 00:29:19.775 --> 00:29:21.395 find thousands of 457 00:29:21.850 --> 00:29:22.669 study abroad 458 00:29:23.450 --> 00:29:25.789 courses around the world, something like that. 459 00:29:29.049 --> 00:29:31.070 - Okay. Yeah, feel free to change that. 460 00:29:31.529 --> 00:29:33.309 - You said you have thousands of 461 00:29:33.610 --> 00:29:36.145 schools in there already, as you as you mentioned? 462 00:29:37.325 --> 00:29:37.825 Mhmm. 463 00:29:42.765 --> 00:29:43.745 Study abroad, 464 00:29:44.684 --> 00:29:47.184 what are they schools or programs or classes? 465 00:29:48.000 --> 00:29:48.500 - Programs. 466 00:29:48.800 --> 00:29:51.460 - Programs, I suppose. - Yeah. Study about programs. 467 00:29:52.560 --> 00:29:54.820 I will just say around the world. 468 00:29:56.000 --> 00:29:58.100 So we'll use that as title. 469 00:29:58.640 --> 00:30:06.285 And what's good about is putting your main title, and this is a message for everyone, you want your main keyword to be part of the main title. 470 00:30:06.285 --> 00:30:07.985 In this case, it's study abroad, 471 00:30:08.685 --> 00:30:12.625 for right now from what I can see. So we want to make sure we include study abroad 472 00:30:13.165 --> 00:30:17.585 for Google and search engine optimization to know that this website is about study abroad 473 00:30:18.040 --> 00:30:22.620 programs. If we don't put the text on the website, Google will not understand 474 00:30:23.240 --> 00:30:29.020 what the website is for and you you won't ever start ranking for the keywords that you really want to show up for. 475 00:30:29.800 --> 00:30:31.820 So let's see here. Pat, 476 00:30:32.985 --> 00:30:36.045 what do you think a good image might be? The the graduation students? 477 00:30:36.985 --> 00:30:37.385 Just, 478 00:30:37.945 --> 00:30:39.325 - yeah, I like that. - Alright. 479 00:30:39.625 --> 00:30:44.765 I don't like covering faces, but I think their faces are gonna get covered, but I I can live with that for now. 480 00:30:47.065 --> 00:30:47.565 And 481 00:30:49.120 --> 00:30:51.860 do you wanna have the search? You wanna do the two buttons, Pat? 482 00:30:54.159 --> 00:30:55.059 What are you thinking? 483 00:30:57.919 --> 00:31:01.940 - Yeah. I think the country is a good play like, maybe just the location search 484 00:31:02.835 --> 00:31:05.015 would be or I guess keyword and location 485 00:31:05.794 --> 00:31:07.475 - keywords - would be fine. - Okay. 486 00:31:07.475 --> 00:31:14.515 - If you go to if you go to the top competitors out there, they really drive people to the where, because people really have a location in mind. 487 00:31:14.515 --> 00:31:17.370 They have a dream. They wanna go to Italy. They wanna go to Greece. 488 00:31:18.410 --> 00:31:25.390 So so perhaps just showing them everything you have in Italy is a good place for them to to start and they can filter from that landing page. 489 00:31:25.770 --> 00:31:27.950 - Fair enough. Let's do location only. 490 00:31:28.250 --> 00:31:28.750 Let's 491 00:31:29.450 --> 00:31:30.670 let's make it horizontal 492 00:31:31.770 --> 00:31:32.270 and 493 00:31:33.095 --> 00:31:37.035 let's, let me just increase some padding here. These are always fun settings. 494 00:31:38.455 --> 00:31:41.355 And, the colors, just gonna make this a black color. 495 00:31:43.175 --> 00:31:45.755 That's fine. And we use the same one here. 496 00:31:47.380 --> 00:31:51.960 And we always forget to do this. We'll we'll keep a before and after of the homepage 497 00:31:52.420 --> 00:31:53.240 also handy. 498 00:31:54.180 --> 00:31:58.760 Let me just save those changes. We're gonna make probably do this a couple times back and forth. 499 00:32:00.335 --> 00:32:04.755 And and then after this, I just wanna talk about your main menu a little bit, Ken, and I think 500 00:32:05.215 --> 00:32:10.575 with those suggestions you should be on the right path on on some other things you can upgrade your site with. 501 00:32:10.575 --> 00:32:11.635 So let me just 502 00:32:12.919 --> 00:32:14.220 yeah. Let me see 503 00:32:17.320 --> 00:32:17.820 here. 504 00:32:19.480 --> 00:32:22.700 I'm thinking about going with the, the two buttons, Pat. 505 00:32:24.200 --> 00:32:24.700 Okay. 506 00:32:28.265 --> 00:32:29.225 I I really like those. 507 00:32:29.225 --> 00:32:34.585 So we we use this a lot in them and and I like it because it provides, like, more of a portal experience. 508 00:32:34.585 --> 00:32:39.065 I'm gonna do a hero message with two buttons and I'll just show you guys quickly what that looks like. 509 00:32:39.065 --> 00:32:42.284 The the in our interior design example, there's two buttons here. 510 00:32:42.390 --> 00:32:44.970 So you can create like a portal of where people 511 00:32:45.510 --> 00:32:49.050 should go. Welcome to the site. Here's two options for you. 512 00:32:49.110 --> 00:32:55.575 And it helps provide a better visitor experience and gives them something to do right off the bat when they visit your site. 513 00:32:55.894 --> 00:33:00.394 And so that one, the search type is hero message with link, it's towards the bottom. 514 00:33:00.455 --> 00:33:05.595 And then you get this input box here and what's nice is we've added this link here for button code example. 515 00:33:05.975 --> 00:33:10.534 So if you want to know how to put those two buttons there, we actually have text example with the code. 516 00:33:10.534 --> 00:33:12.790 You can have one button or 517 00:33:13.250 --> 00:33:14.070 two buttons. 518 00:33:15.410 --> 00:33:17.670 In this case we'll do two buttons. 519 00:33:21.490 --> 00:33:23.990 Actually, we'll do one button for this one here. 520 00:33:45.710 --> 00:33:47.490 It's gonna have this 521 00:33:49.310 --> 00:33:50.370 for now. And 522 00:34:01.435 --> 00:34:02.475 alright. Let's, 523 00:34:02.955 --> 00:34:06.059 let's save those changes again. I'm just gonna need to do this a couple times. 524 00:34:06.059 --> 00:34:08.639 I'm gonna wanna do the homepage alignment center. 525 00:34:12.619 --> 00:34:14.400 K. I will center this. 526 00:34:25.625 --> 00:34:28.525 And we're just gonna change some of the colors here. 527 00:34:38.020 --> 00:34:38.520 Okay. 528 00:34:42.179 --> 00:34:44.199 So let those changes save. 529 00:34:45.060 --> 00:34:47.319 It's gonna do the colors next. Just a moment. 530 00:34:49.994 --> 00:34:51.935 Again, I hate covering people's faces, 531 00:34:52.315 --> 00:34:55.935 so just that was just a quickie image that we can select right now. 532 00:34:58.315 --> 00:35:03.935 So what I like about this, Ken, is and again, you can change the the verbiage and things like that, 533 00:35:04.450 --> 00:35:04.950 is 534 00:35:05.570 --> 00:35:08.710 you're telling the visitor what they can do on your website. 535 00:35:09.250 --> 00:35:17.910 Just comparing it to here where it said your education directory, find schools, universities, agents, it does tell you a little bit what what you can do about finding schools, 536 00:35:19.115 --> 00:35:24.494 but in this way it's specifically saying that you can find study abroad programs around the world. 537 00:35:25.035 --> 00:35:29.855 And this button you can choose where it goes to, maybe it goes to a landing page where you capture the lead. 538 00:35:29.915 --> 00:35:30.895 Just for right now 539 00:35:31.580 --> 00:35:34.240 I'm sending them to your search results page, 540 00:35:35.980 --> 00:35:38.480 but again you can you can modify that a bit. 541 00:35:39.180 --> 00:35:42.960 And I think with a focus like this, the the user 542 00:35:43.500 --> 00:35:46.320 will have a little bit better experience about starting their 543 00:35:46.805 --> 00:35:48.425 their search on your site 544 00:35:49.685 --> 00:35:51.945 through a more portal experience here. 545 00:35:54.645 --> 00:35:56.665 - Yes. I I like the idea of 546 00:35:57.765 --> 00:36:00.585 focusing on the students because they're the ones who 547 00:36:01.045 --> 00:36:01.545 drive 548 00:36:01.960 --> 00:36:02.700 the industry. 549 00:36:03.800 --> 00:36:05.260 And it's obvious 550 00:36:06.040 --> 00:36:08.540 to agents, educators, and service providers 551 00:36:09.560 --> 00:36:09.880 that, 552 00:36:10.920 --> 00:36:13.340 that's how it works. So it makes sense. 553 00:36:14.120 --> 00:36:14.620 - Precisely. 554 00:36:14.760 --> 00:36:25.875 When if you're trying to get professionals to sign up, and this is good for everyone, when when professionals see that your site is geared towards the consumer or the end user or in this case students, 555 00:36:27.295 --> 00:36:30.674 they'll they're wise enough to realize that your site is attracting 556 00:36:31.270 --> 00:36:34.090 their potential customers, in this case their potential students, 557 00:36:34.390 --> 00:36:36.330 and they'll they're more inclined to 558 00:36:36.950 --> 00:36:42.170 become engaged with signing up with free membership or getting registered in your network somehow. 559 00:36:43.270 --> 00:36:45.530 And that's what Patrick's done on the TEFL 560 00:36:46.695 --> 00:36:50.715 website. It's everything is geared towards exciting the student, and 561 00:36:51.335 --> 00:37:05.790 whoever he's he's, selling the leads to for for the TEFL school on the other end, or distributing the leads to, if they come to this site they know that it's that it's a serious site and it's geared towards getting students to sign up for classes. 562 00:37:08.730 --> 00:37:09.230 - Right. 563 00:37:10.250 --> 00:37:11.470 I like the idea 564 00:37:11.770 --> 00:37:14.590 of using real photos as opposed to stock photography. 565 00:37:16.625 --> 00:37:18.325 Pat's site looks a lot more 566 00:37:19.585 --> 00:37:21.905 - real. - Yeah. I think it goes either way. 567 00:37:21.905 --> 00:37:25.204 I think with stock photos you just don't want something that's too cheesy, 568 00:37:26.385 --> 00:37:30.224 or or those faces that we always see no matter what website we go to. 569 00:37:30.224 --> 00:37:36.309 You can hunt for better quality stock photos or more unique stock photos that that have a little more, 570 00:37:37.329 --> 00:37:38.470 realism to them. 571 00:37:40.690 --> 00:37:44.950 And and the next thing I wanted to talk about, Ken, was your main menu. 572 00:37:45.329 --> 00:37:45.829 And, 573 00:37:46.685 --> 00:37:51.185 you know, we're seeing things like home, which is fine. It seems like you have some things about 574 00:37:51.645 --> 00:37:52.145 here. 575 00:37:52.685 --> 00:37:57.665 Members, events, photo galleries, video library, and blog. These are all content publishing. 576 00:37:59.165 --> 00:38:00.145 It doesn't really 577 00:38:01.480 --> 00:38:06.620 explain to me as the student of of what I what I can do or what I should do, 578 00:38:07.240 --> 00:38:08.700 or information about 579 00:38:09.080 --> 00:38:11.580 getting involved in a study abroad program. 580 00:38:14.005 --> 00:38:17.705 - And and maybe and maybe Jason, if you don't mind, because I did have a recommendation 581 00:38:18.645 --> 00:38:20.744 on that. Because I looked at the current membership, 582 00:38:21.045 --> 00:38:23.625 on the current member categories that we've set up, 583 00:38:24.005 --> 00:38:28.265 and I I can see that there's hundreds and hundreds of types of courses. 584 00:38:28.680 --> 00:38:31.900 And I think perhaps going to goabroad.com, 585 00:38:32.520 --> 00:38:36.460 might might help inspire us. It's a website that does something quite similar. 586 00:38:37.160 --> 00:38:40.380 And and I always like and for anybody here that that's listening, 587 00:38:41.000 --> 00:38:45.645 it's always good to not reinvent the wheel and to see what else is out there. So, 588 00:38:45.965 --> 00:38:50.285 these guys, for example, send us a lot of of students to our program in Costa Rica. 589 00:38:50.285 --> 00:38:51.005 If you scroll down 590 00:38:51.805 --> 00:38:56.225 - Okay. Let me go back here. - Alright. - It's a lead gen site. Help me pick a program. 591 00:38:56.840 --> 00:39:01.340 - If you wanna scroll down and and can really what they do a good job of here is you have 592 00:39:01.640 --> 00:39:03.640 a little higher up that multicolored bar. 593 00:39:03.640 --> 00:39:09.880 Really, you can you can volunteer aboard abroad, you can study abroad, you can teach abroad, you can take TEFL courses. 594 00:39:09.880 --> 00:39:11.420 Those these really dominate 595 00:39:11.905 --> 00:39:16.885 the industry, and you'll see that they're really focused on locations and that the most popular programs. 596 00:39:17.265 --> 00:39:21.445 So I think something similar to this would be a more resourceful main menu, 597 00:39:22.065 --> 00:39:24.065 that really is helpful to the student. Right? 598 00:39:24.065 --> 00:39:31.190 And analyzing your category structure and helping them because you're educating them on the type of courses they're gonna be able to find on your website. 599 00:39:31.410 --> 00:39:33.410 And I think these guys do do a great job of that. 600 00:39:33.410 --> 00:39:39.269 Maybe you wanna break that down something similar, which is to volunteer abroad, to study abroad, and to, 601 00:39:39.845 --> 00:39:42.065 and to take TEFL programs and so forth. 602 00:39:43.245 --> 00:39:44.445 It's not an exact match. 603 00:39:44.445 --> 00:39:50.625 Your your industry, I understand you're you're primarily focused on studying abroad, but I do think this is a good example 604 00:39:51.085 --> 00:39:54.145 of a of a menu that's helpful to the students 605 00:39:54.780 --> 00:40:00.080 that are lost and are just beginning their search, rather than a photo cat cat gallery or an events tab. 606 00:40:01.820 --> 00:40:03.280 - That makes a lot of sense. 607 00:40:04.460 --> 00:40:05.420 - Do you mind if we, 608 00:40:05.980 --> 00:40:08.160 update your main menu a bit here, Ken? 609 00:40:08.860 --> 00:40:11.234 - Okay. - Alright. Great. I'm gonna take, 610 00:40:11.875 --> 00:40:13.414 what Patrick said into 611 00:40:13.714 --> 00:40:15.654 consideration here. It's really good tips. 612 00:40:16.355 --> 00:40:17.714 So let's let's just, 613 00:40:18.275 --> 00:40:20.694 map it out here in our handy little notepad. 614 00:40:22.434 --> 00:40:22.934 Let's 615 00:40:23.589 --> 00:40:26.490 Remove some of these here. Actually, I'm gonna keep those two there. 616 00:40:26.550 --> 00:40:29.290 So in the main menu, you can definitely have your home. 617 00:40:30.069 --> 00:40:32.410 And I liked what this site had. Let's go 618 00:40:33.829 --> 00:40:34.809 program types. 619 00:40:35.109 --> 00:40:35.609 So 620 00:40:37.775 --> 00:40:41.315 you have a page on your site that does show your categories here. 621 00:40:42.734 --> 00:40:46.994 It does show all your categories, but that's fine. We can link this in the main menu. 622 00:40:47.775 --> 00:40:51.990 So these are your different courses here. All these Wow. That's a lot of courses. 623 00:40:52.529 --> 00:40:53.430 Early childhood, 624 00:40:56.130 --> 00:41:00.390 language studies. Wow. There is a lot of categories here 625 00:41:01.089 --> 00:41:01.589 related 626 00:41:04.130 --> 00:41:08.185 to things. So a simple one would just be program types. 627 00:41:10.005 --> 00:41:12.185 Another one would be what they said here, 628 00:41:14.725 --> 00:41:17.225 help me help me pick a program. 629 00:41:20.110 --> 00:41:22.610 Again, you can change terminology later. You could, 630 00:41:22.910 --> 00:41:24.850 you know, say get matched with the program. 631 00:41:26.750 --> 00:41:27.250 And 632 00:41:27.630 --> 00:41:33.484 you could have one like browse directory is fine and that could take you to the to the main directory search results. 633 00:41:33.625 --> 00:41:37.885 But you also have another tab here which is well, it's a lot of programs. 634 00:41:38.585 --> 00:41:39.085 Locations, 635 00:41:41.464 --> 00:41:44.285 you could leverage by browsing by country. 636 00:41:46.820 --> 00:41:47.800 So you could do, 637 00:41:50.020 --> 00:41:51.160 browse by country, 638 00:41:54.100 --> 00:41:56.680 help them pick a program, and then you could say 639 00:41:58.565 --> 00:42:00.424 directory. So let's go to 640 00:42:00.964 --> 00:42:02.025 your main menu. 641 00:42:06.404 --> 00:42:10.984 Alright. Now do you mind if I kinda get rid of a few of these, like, video gallery, 642 00:42:11.605 --> 00:42:12.105 photo, 643 00:42:12.450 --> 00:42:13.750 video, and blog? 644 00:42:14.770 --> 00:42:15.830 - Sure. - Okay. 645 00:42:16.290 --> 00:42:17.109 - Thank you. 646 00:42:29.565 --> 00:42:30.465 Alright. So 647 00:42:31.165 --> 00:42:32.145 we'll just do 648 00:42:34.205 --> 00:42:36.385 help me pick a program. Again, you can 649 00:42:36.765 --> 00:42:38.225 change this to your liking. 650 00:42:43.260 --> 00:42:49.280 And that can go to your get matched page. And we've talked about in previous webinars of you kind of 651 00:42:49.819 --> 00:42:51.599 beefing up your get matched page. 652 00:42:52.535 --> 00:42:55.035 And I have a little trick that I like to do here also 653 00:42:55.575 --> 00:42:56.075 is 654 00:42:57.655 --> 00:43:04.395 if you do something like open up the class and you put b t n danger, that's a danger button, those are the different colors like red, yellow, green, 655 00:43:04.695 --> 00:43:07.110 blue on your site, I think it'll highlight that 656 00:43:07.590 --> 00:43:08.730 in your main menu. 657 00:43:09.750 --> 00:43:11.290 Let's just add that link 658 00:43:11.670 --> 00:43:12.890 and let's add 659 00:43:13.510 --> 00:43:14.490 program types 660 00:43:16.150 --> 00:43:16.890 as well. 661 00:43:24.085 --> 00:43:24.585 Alright. 662 00:43:25.285 --> 00:43:26.904 And we can put that here. 663 00:43:27.285 --> 00:43:31.464 And everything is becomes more geared towards the student finding a program. 664 00:43:32.325 --> 00:43:34.424 And we can do browse by country. 665 00:43:36.080 --> 00:43:37.940 Again, you can change the terminology 666 00:43:38.320 --> 00:43:39.920 of that. So you have, 667 00:43:40.320 --> 00:43:42.260 your different you have this page locations 668 00:43:42.960 --> 00:43:46.020 and it has all the countries that you have members in alphabetically, 669 00:43:47.120 --> 00:43:48.260 and people can 670 00:43:48.655 --> 00:43:51.555 view. These are all the states within that country there. 671 00:43:51.695 --> 00:43:53.775 So you can again, you have access to this page. 672 00:43:53.775 --> 00:43:57.695 These are different areas like maybe you want to study in Beijing, China, and so on. 673 00:43:57.695 --> 00:44:02.115 But these are these locations are only showing if you have members listed in there. So it's pretty 674 00:44:03.450 --> 00:44:04.910 you have a lot of members here. 675 00:44:05.369 --> 00:44:05.869 Alright. 676 00:44:06.170 --> 00:44:10.830 That's fine though. It's good. It's another just asset for you to link to in the main menu. 677 00:44:10.890 --> 00:44:12.650 You can refine it a bit later. 678 00:44:12.650 --> 00:44:16.350 If that page might be too complicated, you can maybe make a revised version 679 00:44:16.785 --> 00:44:19.125 of that page and so it works 680 00:44:19.585 --> 00:44:22.005 to your for your, goals there. 681 00:44:22.464 --> 00:44:24.005 Alright. So program types, 682 00:44:24.305 --> 00:44:25.605 browse by country. 683 00:44:26.065 --> 00:44:29.605 Let's save the changes. I just wanna take a look at the main menu real quick. 684 00:44:29.905 --> 00:44:31.365 I know we still have events 685 00:44:31.960 --> 00:44:32.460 there. 686 00:44:37.240 --> 00:44:39.980 So we could probably get rid of events 687 00:44:42.200 --> 00:44:43.740 for right now as well. 688 00:44:48.055 --> 00:44:49.994 - That is useful for students. 689 00:44:51.174 --> 00:44:54.155 That would be education affairs and that sort of thing. 690 00:44:55.255 --> 00:44:57.994 - Perfect. So what that would be better is 691 00:44:59.120 --> 00:44:59.860 if you 692 00:45:01.040 --> 00:45:03.300 called it something like that, like for fairs, 693 00:45:03.840 --> 00:45:08.420 or something that would again relate to what a student would be interested in. 694 00:45:08.960 --> 00:45:13.860 Something that maybe putting a word before events, something that will encourage them to wanna learn more, 695 00:45:16.755 --> 00:45:18.935 like conferences or study abroad 696 00:45:19.635 --> 00:45:20.135 something. 697 00:45:22.115 --> 00:45:24.135 So what are those fairs about exactly? 698 00:45:25.155 --> 00:45:31.170 - That what I looking at your site, it seems like these fairs are very much tailored to the agents themselves 699 00:45:32.030 --> 00:45:36.290 more so than the students. So it could be confusing the end user when they see that. 700 00:45:36.670 --> 00:45:37.170 Are 701 00:45:37.790 --> 00:45:40.610 they for the students or are they primarily for for agents? 702 00:45:41.710 --> 00:45:43.490 - Well, at an education fair, 703 00:45:45.045 --> 00:45:48.345 schools and agents would be would have booths there, 704 00:45:48.724 --> 00:45:51.464 and students would go in and and 705 00:45:51.765 --> 00:45:54.265 stroll around and speak to whoever they're interested 706 00:45:55.685 --> 00:45:56.185 in. 707 00:45:57.204 --> 00:45:59.704 So it's definitely of interest to students. 708 00:46:01.450 --> 00:46:04.110 - Okay. But you see what you did here with that without the students. 709 00:46:04.170 --> 00:46:08.670 With that danger button here, it's let me fix that highlight there. I love doing that. 710 00:46:09.210 --> 00:46:11.310 It allows you to kinda highlight 711 00:46:12.795 --> 00:46:14.174 a specific cell 712 00:46:15.035 --> 00:46:18.655 in your main menu. See how that's red now there? The help me pick a program. 713 00:46:22.635 --> 00:46:24.015 So agent workshops, 714 00:46:24.474 --> 00:46:26.174 agent work agent workshops. 715 00:46:27.960 --> 00:46:30.060 So, yeah, student fairs or somethings. 716 00:46:30.600 --> 00:46:31.640 Student affairs and, 717 00:46:31.960 --> 00:46:33.900 student fairs and student events. 718 00:46:34.200 --> 00:46:37.560 So if you put the word student in front of it and linked to 719 00:46:38.040 --> 00:46:39.400 do you have a category for that? 720 00:46:39.400 --> 00:46:45.055 You might wanna create a category called student events and agent events if you're gonna be catering to both audiences. 721 00:46:45.515 --> 00:46:49.695 And they and people can then search for events in each category. 722 00:46:51.275 --> 00:46:51.595 Okay. 723 00:46:51.595 --> 00:46:58.869 And that way in your main menu, you can link directly to the student related events and they don't co mingle with the agent events. 724 00:47:02.450 --> 00:47:02.950 Right. 725 00:47:03.010 --> 00:47:07.269 So again, there's there's a little more work to them, but let's let's go back to the homepage. 726 00:47:08.130 --> 00:47:08.630 And 727 00:47:09.245 --> 00:47:16.145 I don't know, this members one is kind of we can replace it with something else also, program types, browse by country, 728 00:47:16.445 --> 00:47:17.965 something else related for students. 729 00:47:17.965 --> 00:47:21.745 - Pat, what do - you think would be a - good menu link there for that last spot? 730 00:47:24.350 --> 00:47:25.550 Let's just compare it. 731 00:47:25.550 --> 00:47:32.830 So if we just compare the main menus now between these two, there's a lot more focus, especially this program types. 732 00:47:32.830 --> 00:47:37.515 Again, you can change the the categories page, maybe make a dedicated page just for that. 733 00:47:38.954 --> 00:47:41.775 But now it's more geared towards the students finding, 734 00:47:42.394 --> 00:47:45.694 the courses that that would benefit their study abroad experience. 735 00:47:46.795 --> 00:47:49.055 - Mhmm. I think maybe it could be country guides, 736 00:47:49.674 --> 00:47:52.380 or like eventually become landing pages. 737 00:47:52.380 --> 00:47:59.520 It could also be speak to, speak to an advisor I've seen, which is just another lead form to connect with you. 738 00:48:00.220 --> 00:48:02.720 That might also be be a good lead gen. 739 00:48:03.660 --> 00:48:06.079 - That's that's great. Yeah. Like a free 740 00:48:07.665 --> 00:48:10.485 a free consultation almost or like talk to a specialist. 741 00:48:11.825 --> 00:48:12.325 - Yeah. 742 00:48:13.265 --> 00:48:14.485 - Or even better, 743 00:48:17.505 --> 00:48:19.045 plan a planning guide. 744 00:48:22.930 --> 00:48:25.430 If you had some type of a planning guide there. 745 00:48:32.210 --> 00:48:35.029 Do you mind if I drop this, members one here, Ken? 746 00:48:36.645 --> 00:48:37.865 - Okay. Okay. 747 00:48:38.565 --> 00:48:39.065 - Thanks. 748 00:48:52.010 --> 00:48:54.890 Yeah. This this kinda ties into what we were talking about. 749 00:48:54.890 --> 00:48:57.610 You can put in the webs Oh, we we didn't talk about it yet. 750 00:48:57.610 --> 00:48:59.550 We're gonna talk about it in just a moment. 751 00:49:00.650 --> 00:49:02.895 Is creating a lead magnet for 752 00:49:03.295 --> 00:49:06.895 that will capture an email address, provides them with good information. 753 00:49:06.895 --> 00:49:16.595 If you're going abroad, I'd love to download like a planning guide of my checklist of things to do, because you're going to another country, and there are definitely things you need to take into consideration 754 00:49:16.895 --> 00:49:17.395 as 755 00:49:17.710 --> 00:49:18.450 a student. 756 00:49:20.590 --> 00:49:26.290 So again, Ken, I don't think what we've done here is is to be set in stone, but maybe just to give you some direction 757 00:49:26.590 --> 00:49:29.490 on how to kind of shift the focus of your site 758 00:49:30.015 --> 00:49:39.954 towards appealing to the student, and then once you have the students It sounds like you're getting leads from students, but if you can get even more leads from student, you'll have more ammo when you're approaching schools and agents, 759 00:49:40.895 --> 00:49:45.490 and offering leads to them for sale or for free or whatever arrangements you create with them. 760 00:49:47.950 --> 00:49:48.450 - Right. 761 00:49:50.750 --> 00:49:53.090 - Okay. - Yeah. It is a very, 762 00:49:54.845 --> 00:49:57.425 as you can see the number of categories is very extensive. 763 00:49:58.444 --> 00:50:02.925 - And so I I agree that, more focus is a good thing. - Okay. 764 00:50:02.925 --> 00:50:06.365 I'm gonna do one more thing for you because you do have extensive categories. 765 00:50:06.365 --> 00:50:08.785 I'm gonna get rid of this banner ad up here, 766 00:50:10.790 --> 00:50:14.410 and I'm going to replace it with a keyword and location search. 767 00:50:14.550 --> 00:50:22.250 But what I'm going to do is I'm going to say instead of enter a keyword, I'm gonna say type of program, and I'm gonna only 768 00:50:23.265 --> 00:50:25.845 and and you'll see what I'm gonna do right now actually. So, 769 00:50:26.224 --> 00:50:35.444 what I'm gonna do is if you've opted to have a banner ad up here, which I don't think is too helpful for for this site right now, what you should do is you could 770 00:50:36.020 --> 00:50:37.300 you could just do keyword 771 00:50:37.780 --> 00:50:42.579 Pat, do you think we should go keyword only which is just gonna search the course types or keyword and location? 772 00:50:42.579 --> 00:50:44.280 I think we could do keyword and location. 773 00:50:46.500 --> 00:50:47.000 Yeah. 774 00:50:47.460 --> 00:50:49.160 Let's go to keyword and location. 775 00:50:49.815 --> 00:50:56.555 And I'm gonna go access an area we don't access too much, in the webinars, which is the keyword auto suggest tool. 776 00:50:57.335 --> 00:51:00.935 And that's in your developer settings, and that is 777 00:51:02.220 --> 00:51:04.160 let me show you what that does exactly. 778 00:51:04.460 --> 00:51:05.680 So now that we have 779 00:51:06.220 --> 00:51:08.640 the name of name or keyword here, 780 00:51:09.100 --> 00:51:11.200 so I'm gonna type like MBA program. 781 00:51:12.540 --> 00:51:16.924 And now you can see I get these are these are the schools that have MBA programs. 782 00:51:18.184 --> 00:51:19.325 Let's type English. 783 00:51:20.744 --> 00:51:21.244 So 784 00:51:22.025 --> 00:51:23.164 these are subcategories. 785 00:51:23.464 --> 00:51:24.924 You can change the word subcategories, 786 00:51:25.224 --> 00:51:29.805 again it's a text label, to course types or program types. 787 00:51:31.050 --> 00:51:34.110 So these are different business English, aviation English. 788 00:51:35.050 --> 00:51:38.510 So what I want to do is change this name or keyword 789 00:51:40.170 --> 00:51:42.510 and encourage people to search by 790 00:51:42.970 --> 00:51:43.470 program. 791 00:51:44.445 --> 00:51:44.945 So 792 00:51:46.845 --> 00:51:50.305 we can go here and we're gonna look for name or keyword. 793 00:51:52.685 --> 00:51:54.865 And it's not popping up here, 794 00:51:55.565 --> 00:51:56.705 which is odd. 795 00:51:57.840 --> 00:51:58.500 Let me, 796 00:51:58.960 --> 00:52:01.540 do the show widgets. We didn't get all those yellow boxes. 797 00:52:03.120 --> 00:52:07.540 Something is preventing those yellow boxes from here. Let me go into the admin here. 798 00:52:07.600 --> 00:52:09.060 - I'll look - into that a little later. 799 00:52:09.440 --> 00:52:14.075 Let's go into the text labels area. I went a little quick there. So what I want is settings, 800 00:52:14.535 --> 00:52:15.355 text labels, 801 00:52:15.815 --> 00:52:19.675 and once you're in the text labels area, you can actually search for name 802 00:52:20.295 --> 00:52:20.795 or 803 00:52:21.175 --> 00:52:26.950 keyword and here it is here. And what would be a good prompt for people? Search by search 804 00:52:27.250 --> 00:52:28.550 by program name? 805 00:52:30.130 --> 00:52:32.310 - Search - I think so. - Search programs 806 00:52:32.930 --> 00:52:34.150 by keyword maybe? 807 00:52:36.050 --> 00:52:37.190 - Find your program 808 00:52:38.050 --> 00:52:42.815 - or search, I guess? - Find programs by keyword. Yeah. And they type in the keyword. 809 00:52:46.235 --> 00:52:51.775 And we'll go ahead and save that. And the area I wanted to access here was the auto suggest area. 810 00:52:52.420 --> 00:52:52.920 And 811 00:52:53.860 --> 00:52:59.160 I want to edit the member search, the auto suggestions we see. I wanna limit it to subcategories, 812 00:52:59.540 --> 00:53:01.400 so I'm gonna disable listings 813 00:53:02.340 --> 00:53:05.320 and I'm going to disable top level categories. 814 00:53:05.380 --> 00:53:11.635 So it's only gonna auto suggest sub level categories, which I saw Ken are where all the courses are listed. 815 00:53:11.855 --> 00:53:12.355 Correct? 816 00:53:13.855 --> 00:53:14.355 - Right. 817 00:53:14.815 --> 00:53:17.955 - Here, add a title for your header. We can enter it right here. 818 00:53:20.880 --> 00:53:21.380 Select 819 00:53:21.760 --> 00:53:22.260 course. 820 00:53:23.839 --> 00:53:25.380 And we'll do no photo. 821 00:53:25.760 --> 00:53:29.680 And the link is when they click on it, it'll automatically do a search. 822 00:53:29.680 --> 00:53:34.655 I'll do no in case someone wants to select it and then enter a location after that. 823 00:53:35.435 --> 00:53:36.895 So we'll go ahead and 824 00:53:37.915 --> 00:53:39.055 save those changes. 825 00:53:40.555 --> 00:53:42.895 And we find programs by keyword. 826 00:53:48.480 --> 00:53:49.940 So that went a little long. 827 00:53:51.600 --> 00:53:54.900 Maybe we just dropped the word find. We'll just do programs by keyword. 828 00:53:54.960 --> 00:53:58.660 It should be self explanatory. Again, you can modify these things a bit later. 829 00:53:59.440 --> 00:53:59.940 - Right. 830 00:54:00.960 --> 00:54:05.895 - And we've saved let's look at the auto suggest now. Let's type in MBA again. 831 00:54:05.895 --> 00:54:07.755 We're not gonna get those listing results, 832 00:54:08.695 --> 00:54:10.635 but it will show us let's type English. 833 00:54:11.095 --> 00:54:15.035 We are getting and it says select let me write courses with an s. 834 00:54:15.495 --> 00:54:18.315 Select courses. Again, you can change that. 835 00:54:19.220 --> 00:54:21.240 But now it's these are the different 836 00:54:23.460 --> 00:54:28.119 courses. It is showing the top level category underneath it, which could be a little helpful. 837 00:54:29.619 --> 00:54:32.839 But now here programs by keyword, so we'll type English. 838 00:54:34.925 --> 00:54:39.245 And that's fine. And now I can do a search for that and I'll get all the English results. 839 00:54:39.245 --> 00:54:41.585 But again, that's just a small thing we can do 840 00:54:41.965 --> 00:54:42.865 to kind of 841 00:54:43.325 --> 00:54:47.339 make the site more towards searching for programs and locations. 842 00:54:50.200 --> 00:54:54.619 And the last thing here Ken is instead of city or postcode we can type in, 843 00:54:56.040 --> 00:54:57.099 enter a country. 844 00:54:58.359 --> 00:55:01.605 So I'm gonna do the same thing here that I did here. 845 00:55:02.785 --> 00:55:03.924 Oops. It's 846 00:55:04.224 --> 00:55:05.125 having a little 847 00:55:05.744 --> 00:55:06.244 trouble. 848 00:55:07.825 --> 00:55:08.565 My Internet 849 00:55:08.865 --> 00:55:10.964 connection is going a little slow here. 850 00:55:12.030 --> 00:55:14.850 And I think we'll leave it there for you, Ken, after 851 00:55:15.150 --> 00:55:16.210 we get this updated. 852 00:55:17.950 --> 00:55:21.410 My Internet connection is double saving here. City or postcode. 853 00:55:21.870 --> 00:55:23.410 So instead of city or postcode 854 00:55:23.870 --> 00:55:24.370 postcode, 855 00:55:26.664 --> 00:55:28.924 we'll do search by country. Oops. 856 00:55:30.984 --> 00:55:32.424 It's putting me in the wrong 857 00:55:33.144 --> 00:55:35.565 this is definitely something's going on there. 858 00:55:36.025 --> 00:55:38.924 City or postcode. So we'll do search by country. 859 00:55:40.660 --> 00:55:41.800 Search by country. 860 00:55:44.180 --> 00:55:49.080 Again, text labels, a lot of things with text are a great way to direct the visitor 861 00:55:49.460 --> 00:55:56.015 how to use your website and what you want them to do and how you how you want them to get information from your website. 862 00:55:56.474 --> 00:55:57.855 A lot of it is based around 863 00:55:58.315 --> 00:56:04.255 text and giving them the right navigation and flow for your website including the main menu links. 864 00:56:04.875 --> 00:56:07.035 So this will just take a moment to update. There we go. 865 00:56:07.035 --> 00:56:10.335 Search by country, programs by keyword, search by country. 866 00:56:10.530 --> 00:56:13.570 That's a great prompt for people now coming to the site. 867 00:56:13.570 --> 00:56:17.410 So they have this blue button here, which again you can take them to a landing page. 868 00:56:17.410 --> 00:56:18.630 It'll probably be best. 869 00:56:19.490 --> 00:56:22.575 They can search up here no matter what page they are on through their site. 870 00:56:23.055 --> 00:56:28.195 And there's some helpful main menu links that hopefully will even get them excited about starting 871 00:56:28.575 --> 00:56:30.675 the journey into a study abroad program. 872 00:56:31.375 --> 00:56:32.195 - Very good. 873 00:56:32.734 --> 00:56:33.214 - So, 874 00:56:33.535 --> 00:56:33.855 yeah. 875 00:56:33.855 --> 00:56:38.830 Thank you for sharing your site with us, and thanks Patrick for your feedback on the site as well. 876 00:56:39.130 --> 00:56:41.070 - Actually this one was fine. Thank you. 877 00:56:42.010 --> 00:56:45.310 - Okay. Thanks very much for your help guys. I really appreciate your 878 00:56:45.930 --> 00:56:47.870 your suggestions and advice. 879 00:56:48.835 --> 00:56:50.535 - Our pleasure, Ken. Thank you so much. 880 00:56:51.475 --> 00:56:51.795 Alright. 881 00:56:51.795 --> 00:56:58.295 So we went a little in-depth in there with the study abroad list and I think that that process was a little slower than we usually do. 882 00:56:59.395 --> 00:57:00.695 A lot of it is wrapping, 883 00:57:01.180 --> 00:57:01.680 figuring 884 00:57:02.140 --> 00:57:04.880 out the direction you want to take the site in. 885 00:57:05.260 --> 00:57:07.200 And again, it's easy to 886 00:57:07.980 --> 00:57:10.720 make a site that is for searching agents, 887 00:57:11.900 --> 00:57:12.400 services, 888 00:57:12.700 --> 00:57:14.080 and schools, and students, 889 00:57:15.625 --> 00:57:22.445 but we have to always think about who is the main audience of the website, and how can we make our website cater 890 00:57:22.905 --> 00:57:24.365 to that main audience. 891 00:57:24.825 --> 00:57:26.925 Because website always has multiple 892 00:57:27.470 --> 00:57:27.970 audiences, 893 00:57:28.270 --> 00:57:28.770 advertisers, 894 00:57:29.390 --> 00:57:30.369 website visitors, 895 00:57:31.710 --> 00:57:33.730 people who are reviewing businesses, 896 00:57:34.589 --> 00:57:43.165 but we need to figure out who the main audience is, and if you're just starting out make sure that your website is really reaching out to them and relating to them. 897 00:57:43.165 --> 00:57:45.105 That's gonna help you have the best success 898 00:57:45.405 --> 00:57:46.305 with your website. 899 00:57:49.405 --> 00:57:54.065 Alright. So thank you Ken for sharing your website with us. I hope everyone 900 00:57:54.890 --> 00:58:00.510 got a little nugget of information out of that on on maybe how you can improve your website as well. 901 00:58:02.650 --> 00:58:08.265 Alright. Let's dive into this is a really quick and easy one, is the tip of the week. 902 00:58:09.224 --> 00:58:14.025 Three awesome ways to use the new website announcement bar message. 903 00:58:14.025 --> 00:58:15.724 We've been seeing a lot of people 904 00:58:16.184 --> 00:58:19.005 placing promotions using the website announcements 905 00:58:19.865 --> 00:58:26.640 bar message, and we wanted to give you guys some more ideas on how to use the website announcement bar add on. 906 00:58:26.700 --> 00:58:29.280 Let me just show you guys what that is exactly. 907 00:58:30.380 --> 00:58:31.600 Scroll down here. 908 00:58:32.700 --> 00:58:41.974 It was a new add on we released just a few weeks ago and it allows you to basically place an announcement bar at the top of your website for whatever purpose 909 00:58:42.355 --> 00:58:43.395 you wanted to. 910 00:58:43.395 --> 00:58:50.535 And we wanted to just give you a few extra ideas on how you can utilize this super awesome add on on your website. 911 00:58:50.994 --> 00:58:53.335 So Pat, I'm gonna pass it over to you. 912 00:58:53.395 --> 00:58:59.136 If you wanna just kind of explain what someone can do with the announcement bar, and we'll go into the three, 913 00:58:59.631 --> 00:59:04.099 the three ways that you can, you know, best utilize it on your website. 914 00:59:05.040 --> 00:59:05.280 - Yeah. 915 00:59:05.280 --> 00:59:11.135 So so the real idea of the announcement bar is so that you have a tool that really grabs someone's attention. 916 00:59:11.675 --> 00:59:14.255 People tend to look from top to bottom on a website. 917 00:59:14.795 --> 00:59:17.135 So this tool really helps you promote 918 00:59:17.515 --> 00:59:19.855 a specific message to a specific, 919 00:59:20.315 --> 00:59:21.135 core audience. 920 00:59:21.755 --> 00:59:26.175 And and the nice thing about the tool is that it's clickable. So it's very easy 921 00:59:26.690 --> 00:59:30.290 for you to have a link attached to the announcement that you're promoting. 922 00:59:30.290 --> 00:59:34.390 So so when somebody clicks on it or if they click on a button itself, 923 00:59:34.930 --> 00:59:36.070 then at that point, 924 00:59:36.370 --> 00:59:38.850 they'll be taken to whichever page you want that to be. 925 00:59:38.850 --> 00:59:42.705 It could it could be a a landing page to sign up. It could be, 926 00:59:43.245 --> 00:59:47.105 a landing page. It could be a multiple different things. And and that's basically, 927 00:59:47.885 --> 00:59:49.025 what the tool is. 928 00:59:51.645 --> 00:59:56.040 - Awesome. So let's jump right into it. And the most obvious one here is, 929 00:59:56.900 --> 01:00:00.600 to promote a sign up offer or deal. So how does that work, Pat? 930 01:00:01.540 --> 01:00:06.180 - So so basically, what you wanna do is you'd wanna target people that are not logged in. 931 01:00:06.180 --> 01:00:10.525 One of the settings I really like about this add on is that you can control 932 01:00:10.904 --> 01:00:11.964 when it's displaying. 933 01:00:12.505 --> 01:00:20.744 Obviously, you wouldn't wanna have a a a promo or a deal to sign up on the website if somebody's already signed up on that website. 934 01:00:20.744 --> 01:00:26.050 So you'll see one of the settings here that Jason is showing is to say whether or not you want it to always display. 935 01:00:26.050 --> 01:00:27.110 And in this instance, 936 01:00:27.570 --> 01:00:31.030 what we do is we would say only if you're not logged in. 937 01:00:31.090 --> 01:00:35.030 So after I signed up, I would not see that special offer any longer. 938 01:00:37.265 --> 01:00:38.404 - That's right. And 939 01:00:38.944 --> 01:00:44.404 obviously, sometimes members will come to your site and they need to log back in so they might see the message. 940 01:00:44.625 --> 01:00:46.964 But it's it's a it's a good way to incentivize 941 01:00:47.265 --> 01:00:57.349 new visitors or people who are on the fence to, use a promo code to sign up or use a free trial period to sign up with with no obligation or anything to worry about. 942 01:00:57.890 --> 01:01:02.145 - Yeah. I really like the example you have there with the promo 25 off. 943 01:01:02.225 --> 01:01:07.445 So you're utilizing two add ons there, the the the coupon codes as well as the announcement bar. 944 01:01:07.505 --> 01:01:17.010 And then, of course, as it says in point number three, if you were to click on that, you'd absolutely wanna take them to the sign up page where they can implement that particular promo code. 945 01:01:17.090 --> 01:01:18.710 - That's really important actually. 946 01:01:19.090 --> 01:01:19.830 You know, 947 01:01:21.090 --> 01:01:28.050 you might be inclined to send them to your join page where they could look at all your membership levels, but you might lose them at that point. 948 01:01:28.050 --> 01:01:36.585 They got excited about a promo, just take them directly to a sign up page where they can register easily, enter the promo code, and join your website. 949 01:01:36.585 --> 01:01:43.660 Giving them more decisions to make after they already got excited about a promo, it might minimize the amount of sign ups that you can leverage 950 01:01:43.960 --> 01:01:46.460 with a promo banner like this on your website. 951 01:01:48.039 --> 01:01:48.539 - Yep. 952 01:01:49.160 --> 01:01:50.140 - Alright. Number 953 01:01:51.079 --> 01:01:51.579 two. 954 01:01:52.920 --> 01:02:00.295 - This one I haven't seen anybody do yet, but it did it did come to mind that it'd be something really good to either reward 955 01:02:00.915 --> 01:02:05.974 a an existing member that's a premium member or perhaps an advertiser on your website. 956 01:02:06.755 --> 01:02:07.895 So the content 957 01:02:09.155 --> 01:02:15.350 that people are adding on your website, whether events, maybe your members are adding coupons, maybe they're promoting properties, 958 01:02:15.730 --> 01:02:18.870 maybe there's a real estate agent on a property website 959 01:02:19.170 --> 01:02:20.950 that really wants to sell a property, 960 01:02:21.490 --> 01:02:24.225 and you have something to offer them and you can say, hey. 961 01:02:24.305 --> 01:02:28.885 If you pay x amount of dollars, I'll put it at the top of the site on all of our pages 962 01:02:29.265 --> 01:02:35.445 just promoting this property as a fire sale and help you get rid of that particular property, get it off your hands. 963 01:02:35.745 --> 01:02:39.045 So actually using the announcement bar as a marketing tool, 964 01:02:39.410 --> 01:02:45.110 to to set up some special arrangement between yourselves and your advertisers would be a really use good use case of this. 965 01:02:46.210 --> 01:02:46.690 - That's right. 966 01:02:46.690 --> 01:02:53.650 - Because the announcement bar was on the website, Patrick and I now have YouTube concert tickets at the Staples Center because we saw this - That's right. 967 01:02:53.730 --> 01:02:54.630 - On the - bar there. 968 01:02:56.265 --> 01:03:01.785 - Can't wait. - And and yeah, another important thing is link directly to the profile or the post page. 969 01:03:01.785 --> 01:03:05.305 So you can specify a link. Let me let me show you where that is. 970 01:03:05.305 --> 01:03:08.360 I know we've covered this before, but you can have a link URL. 971 01:03:08.360 --> 01:03:14.380 This is the web link of where the button's gonna link to, and you can have link text, which is what it says inside 972 01:03:14.760 --> 01:03:15.660 of the link. 973 01:03:17.000 --> 01:03:17.500 Alright. 974 01:03:18.360 --> 01:03:20.780 Number three here, promote lead magnets. 975 01:03:22.505 --> 01:03:24.905 - Alright. We just talked about that with Ken. He brought it up. 976 01:03:24.905 --> 01:03:27.885 I know we we bring it often bring it up often in the webinars. 977 01:03:28.105 --> 01:03:32.925 But, yeah, using this to promote a lead manic that you've invested a lot of resources 978 01:03:33.545 --> 01:03:35.385 would be, an exact an excellent, 979 01:03:35.705 --> 01:03:37.175 use case for the the this particular tool. And as you can see, you'd wanna 980 01:03:37.700 --> 01:03:42.760 particular tool. And as you can see, you'd wanna link obviously directly to the lead magnet itself 981 01:03:43.300 --> 01:03:46.360 so that you could collect as many emails as possible. 982 01:03:46.980 --> 01:03:47.220 - Yeah. 983 01:03:47.220 --> 01:03:53.985 In in the example with Ken's site, the planning guide that we kind of just invented on the spot to add to his main menu, that would be great 984 01:03:54.365 --> 01:03:59.425 for the website announcement message is is free download planning your study abroad trip, 985 01:04:00.205 --> 01:04:00.925 get it now. 986 01:04:00.925 --> 01:04:13.380 And you put your email address, and and now you know, now you've captured an email of someone who's interested in going study abroad, and you could put them into your system for matching them with programs, agents, etcetera. 987 01:04:14.320 --> 01:04:14.820 - Correct. 988 01:04:15.775 --> 01:04:19.875 - Alright. Those were the three tips, but hey, we have a bonus tip for you guys, 989 01:04:21.135 --> 01:04:21.875 which is 990 01:04:22.495 --> 01:04:24.115 number four is you can provide 991 01:04:24.415 --> 01:04:29.315 tips, kind of like lead magnets, but more more towards your members, providing them with tips 992 01:04:29.730 --> 01:04:33.110 on how they can improve their business or best utilize your site. 993 01:04:33.970 --> 01:04:38.470 And with this one you want to make sure that the members are logged in, so only members, 994 01:04:38.770 --> 01:04:41.350 logged in members see this. And you can promote, 995 01:04:41.825 --> 01:04:46.644 similar to lead magnets, you can link them to resource pages on how to increase their online visibility, 996 01:04:47.025 --> 01:04:49.684 hopefully by completing their listing on your website. 997 01:04:50.704 --> 01:04:58.050 How they can gain access to more leads, again they can complete their listing and add content and that'll give them more visibility on your website. 998 01:04:58.430 --> 01:05:00.530 Or tips to help their profile shine. 999 01:05:00.590 --> 01:05:03.650 Basically this is a great way to get your members to incentivize, 1000 01:05:04.110 --> 01:05:08.525 educate, and encourage your members to add more content to your website. 1001 01:05:08.905 --> 01:05:13.464 And really you should be sharing what they stand to benefit from doing certain actions. 1002 01:05:13.464 --> 01:05:28.030 So the message at the top could be nice and catchy, but when you link it to the resource page you want it to be inform you want it to be easy to understand and digest the benefits the members will gain if they do certain actions on your website. 1003 01:05:28.809 --> 01:05:29.050 - Correct. 1004 01:05:29.050 --> 01:05:36.750 And then I know often times we recommend not to launch your site with all the features because when you launch with all the features there's no exciting 1005 01:05:37.155 --> 01:05:39.335 announcements to make to your member base. 1006 01:05:39.395 --> 01:05:46.035 So if you launch one or two features and you and then in your third month and you started signing members up, perhaps you decide, okay. 1007 01:05:46.035 --> 01:05:47.815 We're gonna launch the events feature. 1008 01:05:48.115 --> 01:05:54.250 That'd be a great announcement in the announcement bar for for logged in members saying, you can now add events. 1009 01:05:54.250 --> 01:05:57.549 Click here to learn more. Promote your next event. New feature. 1010 01:05:57.930 --> 01:05:59.210 Click here to learn more. 1011 01:05:59.210 --> 01:06:09.228 So really using that as as a as a a a support tool and also marketing tool for your existing membership base is a great use of of this, announcement bar. 1012 01:06:09.228 --> 01:06:09.681 - Act 1013 01:06:10.135 --> 01:06:14.775 and and you can also offer other services. It doesn't just have to be information. 1014 01:06:14.775 --> 01:06:16.075 You could you could say 1015 01:06:16.375 --> 01:06:19.595 things like allow our team to help you optimize your profile, 1016 01:06:19.970 --> 01:06:24.950 and you could put a phone number there, or you can send them to your contact us page where they can request 1017 01:06:25.250 --> 01:06:26.869 to have their profile optimized. 1018 01:06:27.490 --> 01:06:37.905 And you know someone who's interested in your site, and that's an opportunity to get on the phone or start an email discussion with them, and then offer some upsell or upgrade opportunities to that interested party. 1019 01:06:38.445 --> 01:06:42.045 - Mhmm. And I've even seen somebody use it for an affiliate link. 1020 01:06:42.045 --> 01:06:48.045 So they have a really good affiliate deal that's perfect for their membership base, and it's a platform that actually costs a lot of money. 1021 01:06:48.045 --> 01:06:55.560 So each sale generates great commissions on that affiliate link, and they use the announcement bar to drive all the traffic to that affiliate link itself. 1022 01:06:55.560 --> 01:06:59.020 So there's lots of different ways you can use this for to your advantage. 1023 01:06:59.480 --> 01:07:00.600 - And here's a fun one. 1024 01:07:00.600 --> 01:07:04.140 You could just put a fun message up there for the day, maybe something inspirational, 1025 01:07:04.625 --> 01:07:08.964 and you change it every other day with the background colors or something like that. 1026 01:07:09.184 --> 01:07:14.165 And people will maybe like to visit your site just to read that inspirational quote once in a while. 1027 01:07:14.464 --> 01:07:16.065 But you're obviously your members and such. 1028 01:07:16.065 --> 01:07:19.790 So you can do really playful things with the website announcement message. 1029 01:07:19.790 --> 01:07:21.570 It doesn't just need to be for business 1030 01:07:22.190 --> 01:07:26.690 all the time. So those are some some fun tips to utilize the website 1031 01:07:27.070 --> 01:07:28.610 announcement bar add on. 1032 01:07:34.885 --> 01:07:40.585 And again thank you to Ken for sharing your site with us and the BD tribe and community here. 1033 01:07:40.645 --> 01:07:42.585 If you guys would like your website 1034 01:07:42.885 --> 01:07:45.545 featured or reviewed in the next webinar, 1035 01:07:46.059 --> 01:07:49.339 you can do that. You can email events@brilliantdirectories.com. 1036 01:07:49.339 --> 01:07:50.880 Please include a link 1037 01:07:51.420 --> 01:07:54.400 to your website that you would like showcased and reviewed. 1038 01:07:55.900 --> 01:08:01.275 If your site is selected, we'll contact you prior to the webinar so that you can be on the call with us. 1039 01:08:01.515 --> 01:08:02.815 So you can email eventsbrilliantirectories 1040 01:08:03.755 --> 01:08:09.214 dot com, include a link to your website, and we'll let you know if your site has been selected to be showcased 1041 01:08:09.595 --> 01:08:12.875 in the next webinar. We hope to get lots of inquiries and check out your site. 1042 01:08:12.875 --> 01:08:16.574 So far, I think the site reviews and showcases have been awesome. 1043 01:08:18.429 --> 01:08:20.929 Alright. Now for the fun part is, 1044 01:08:21.710 --> 01:08:24.529 the questions and answers. If you guys have questions for, 1045 01:08:25.069 --> 01:08:30.135 about your websites, about BD, about marketing your sites, this is the perfect time to ask them. 1046 01:08:30.135 --> 01:08:33.914 I'm gonna go ahead and lower everyone's hands that have their hands raised. 1047 01:08:34.454 --> 01:08:38.135 So if you do have a question, now is a good time to use the raise your hand feature. 1048 01:08:38.135 --> 01:08:39.594 We can unmute your microphone. 1049 01:08:39.814 --> 01:08:44.635 You can also type in your questions, and we can, read your questions aloud 1050 01:08:45.010 --> 01:08:46.290 and answer them that way. 1051 01:08:46.290 --> 01:08:50.710 So let's take a moment to see who has their hands up, and we can start fielding 1052 01:08:51.090 --> 01:08:52.390 some questions from you guys. 1053 01:08:53.090 --> 01:08:55.590 Alright. I see a new name here, 1054 01:08:56.770 --> 01:08:57.270 Telok. 1055 01:08:58.515 --> 01:09:00.854 How Hello. How do Hi. How are you today? 1056 01:09:01.555 --> 01:09:05.735 - Good. Good. - How do you pronounce your name? I apologize. I don't think I said that correctly. 1057 01:09:06.755 --> 01:09:07.975 - Oh, I know. It's Teloch. 1058 01:09:08.275 --> 01:09:09.415 The th is silent. 1059 01:09:09.955 --> 01:09:10.455 - Gotcha. 1060 01:09:11.050 --> 01:09:12.830 Yeah. What's your question for us today? 1061 01:09:14.090 --> 01:09:14.890 - My question is, 1062 01:09:15.449 --> 01:09:16.729 I have my site up. 1063 01:09:16.729 --> 01:09:21.949 By then, I moved out of the city I was building the site for, and I'm gonna be gone for a year. 1064 01:09:22.250 --> 01:09:22.750 So 1065 01:09:23.355 --> 01:09:33.435 I'm trying to figure out how to promote it because my initial way was, I already selected people that I populated the site, and I was gonna do interviews so I can, spotlight these people that they can promote the site. 1066 01:09:33.435 --> 01:09:34.875 I could put on the site that way. 1067 01:09:34.875 --> 01:09:39.149 But I'm at the city, so I won't be able to, like, go sit down and do the interviews. 1068 01:09:39.149 --> 01:09:41.970 And for them, then I can spotlight these people. 1069 01:09:42.350 --> 01:09:47.170 And I'm gonna be gone for a year, so I'm trying to figure out how to promote the site and 1070 01:09:47.870 --> 01:09:48.680 reach out to, 1071 01:09:49.675 --> 01:09:54.495 because it's it's a medical directory. Reach out to doctors and hospitals to for them to, 1072 01:09:55.755 --> 01:09:56.655 get to know, 1073 01:09:57.195 --> 01:09:57.935 the site. 1074 01:09:58.955 --> 01:10:04.815 - Gotcha. Do you mind you mind sharing your site with us? Or or, - Yeah. Amayesenekodoctor.com. 1075 01:10:05.370 --> 01:10:06.430 - Alright. So 1076 01:10:07.210 --> 01:10:08.910 you have a site here and 1077 01:10:09.850 --> 01:10:12.350 you're saying you're not gonna be able to work on it? 1078 01:10:13.130 --> 01:10:13.630 - No. 1079 01:10:13.770 --> 01:10:19.845 Oh, well, I won't be like because I won't be able to go down to, like, the dental office and do a spotlight on him. 1080 01:10:19.925 --> 01:10:20.665 The guy, 1081 01:10:20.965 --> 01:10:25.725 the chiropractor, I can I won't be able to, like I won't be in town till I do spotlight on Okay? 1082 01:10:25.925 --> 01:10:30.105 - Businesses so I can promote it. - Okay. - But sometimes we get how to promote it because I'm 1083 01:10:30.485 --> 01:10:31.785 halfway across the country. 1084 01:10:32.260 --> 01:10:37.000 - I I gotcha. Okay. Let me just take a look at some of your categories here real quick. 1085 01:10:39.060 --> 01:10:41.400 Okay. Great. Acupuncture. My recommendation 1086 01:10:41.700 --> 01:10:42.340 would be, 1087 01:10:42.740 --> 01:10:44.760 to do something like this. 1088 01:10:47.435 --> 01:10:51.775 You need to create content to kind of promote the site. It looks like you have some members 1089 01:10:52.235 --> 01:10:53.855 listed in here. Okay. 1090 01:10:54.555 --> 01:10:55.055 And 1091 01:10:55.675 --> 01:10:57.855 what you can do is write a blog article 1092 01:10:58.475 --> 01:11:00.495 of something to the effect of 1093 01:11:02.000 --> 01:11:03.700 top acupuncture clinics, 1094 01:11:04.400 --> 01:11:05.060 you know, 1095 01:11:05.520 --> 01:11:10.340 in San Francisco, or The United States, or you know somewhere, California. 1096 01:11:11.440 --> 01:11:12.740 And in that article 1097 01:11:13.585 --> 01:11:21.605 you can quickly write a couple paragraphs intro article about, you know, acupuncture and why it's important, and this is your top five list or top seven list. 1098 01:11:21.905 --> 01:11:23.204 And once 1099 01:11:23.505 --> 01:11:25.204 you finish the first few paragraphs, 1100 01:11:26.625 --> 01:11:30.350 you can then start listing one through five the different 1101 01:11:31.930 --> 01:11:33.450 people listed on your website. 1102 01:11:33.450 --> 01:11:37.290 Just self promote the members who are on your site, and just write a sentence or two. 1103 01:11:37.290 --> 01:11:48.905 Maybe you want to check their Yelp reviews, and see something a common thread that all people have reviewed about that practice, or just mention something about how long they've been in business, and mention some of the doctors that are at that practice in that clinic. 1104 01:11:48.905 --> 01:11:53.165 Just write a paragraph or two about each person in your in your one through five list. 1105 01:11:53.385 --> 01:11:54.765 Have a conclusion article, 1106 01:11:55.120 --> 01:11:58.000 and post that in the blog section of your site. 1107 01:11:58.000 --> 01:12:00.900 It looks like you have a website blog here, you've posted some articles. 1108 01:12:01.520 --> 01:12:03.060 Then what you do with that 1109 01:12:03.440 --> 01:12:04.420 article is 1110 01:12:05.120 --> 01:12:10.625 email all the practices and say we featured you in our blog as a noteworthy, 1111 01:12:11.565 --> 01:12:13.265 you know clinic or practice, 1112 01:12:13.965 --> 01:12:17.265 and chances are that article took you about thirty minutes to write, 1113 01:12:17.725 --> 01:12:24.600 and hopefully they have a social media following, they'll share that article on their social media because you just promoted them basically. 1114 01:12:25.219 --> 01:12:31.540 There's there's a term for this, I forgot what it is, and you featured five or 10 people in a single article, so you've cut your work in half. 1115 01:12:31.540 --> 01:12:35.219 Everyone that's listed in that article is gonna wanna promote it on social media. 1116 01:12:35.219 --> 01:12:38.920 So you've taken one article, a nickname for that is called like a listicle. 1117 01:12:39.595 --> 01:12:47.455 You write a nice intro paragraph, you write a little bit about acupuncture in San Francisco, or whatever you wanna kind of make the focus of the article, 1118 01:12:48.475 --> 01:12:52.770 and then you can write a paragraph or two about your each person that you're listing in that article, 1119 01:12:57.650 --> 01:12:59.990 And that's a great way to save time. 1120 01:13:00.210 --> 01:13:06.345 Write an article that has a potential to get shared multiple times because hopefully, not not all of them, but most of the practices 1121 01:13:07.465 --> 01:13:11.725 will share that on their Facebook and Twitter, and again that'll make your time used more efficiently 1122 01:13:12.185 --> 01:13:13.005 on creating 1123 01:13:13.545 --> 01:13:16.205 shareable content that will hopefully get picked up 1124 01:13:16.585 --> 01:13:20.845 by by the practices, and they'll share it on their social media networks as well. 1125 01:13:22.340 --> 01:13:25.380 - Okay. And you say, did you say send them an email? About 1126 01:13:25.940 --> 01:13:27.380 - the part you say about the email? - Yeah. 1127 01:13:27.380 --> 01:13:34.020 Hit them up on Facebook or Twitter and just say, hey there we just wanna let you know we featured you on this Oh, you're in San Diego. 1128 01:13:34.020 --> 01:13:36.885 So we just wanna let you know that Sorry I totally missed that. That. 1129 01:13:36.885 --> 01:13:40.425 We wanna let you know that we featured you in our San Diego Doctor website. 1130 01:13:40.965 --> 01:13:47.385 We found you as a as an excellent practice, and we've included you in our top 10 list or top five list. 1131 01:13:47.925 --> 01:13:50.905 Feel free to share this article with with your 1132 01:13:51.300 --> 01:13:53.480 your your social network as well. 1133 01:13:54.740 --> 01:13:55.240 - Okay. 1134 01:13:55.860 --> 01:13:56.760 Sounds good. 1135 01:13:58.020 --> 01:13:59.220 - So so that's one way. 1136 01:13:59.220 --> 01:14:14.824 And then also there's other things you can do is, you don't have time to sit down and and sell them on stuff, you know, once you write that article on them that and they respond back to you, that opens up dialogue for getting them a paid listing on your site, and getting them interested in other services that your your website might offer. 1137 01:14:17.205 --> 01:14:20.025 - Okay. I'll go ahead and try that off, that option. 1138 01:14:20.400 --> 01:14:21.140 - Okay. - Great. 1139 01:14:21.680 --> 01:14:24.740 Can I do one thing on your site for you? 1140 01:14:25.520 --> 01:14:31.200 Sure. Can I get rid of this do you want this extra space here on the can I move your logo over? 1141 01:14:31.200 --> 01:14:32.580 Do you like it like this? 1142 01:14:34.425 --> 01:14:35.065 - It's just 1143 01:14:35.518 --> 01:14:35.971 I 1144 01:14:36.425 --> 01:14:40.105 oh, I can't because I can't see it, the webinar, anymore on my phone. 1145 01:14:40.105 --> 01:14:44.445 - Then let's not let's not mess with anything on this site. But so those are some tips on how to 1146 01:14:45.065 --> 01:14:47.165 on on how to quickly put your content. 1147 01:14:47.705 --> 01:14:52.840 - Like, what no. Like, you just wanna move the logo to the side, to the left, or right? Or - Yeah. 1148 01:14:52.840 --> 01:14:55.820 I just wanted to align it with the kind of the edge of your website. 1149 01:14:56.680 --> 01:14:58.760 - Oh, yeah. Yeah. I think it's because it's small. 1150 01:14:58.760 --> 01:15:02.040 The the size of the logo is a small size, a smaller size. That's why 1151 01:15:03.545 --> 01:15:07.065 - Yeah. But that's, I'll actually I'll - leave it for now. - Let me just 1152 01:15:07.625 --> 01:15:08.905 - okay. Yeah. Keep it. I'll leave - it for now. 1153 01:15:08.905 --> 01:15:13.545 Just because you can't see it, I don't wanna I don't wanna do something that we can reverse while you're not looking at it. 1154 01:15:13.784 --> 01:15:26.650 So, yeah, that that's a tip on how to quickly write content, quickly get the attention of a lot of doctors at one time, and hopefully those doctors will share it on their social media so that one article has super high value for your time and energy that you put into it. 1155 01:15:27.350 --> 01:15:31.130 - Okay. I'll definitely give that a shot. - Alright. Thank you for your question. 1156 01:15:31.909 --> 01:15:32.650 - No worries. 1157 01:15:34.265 --> 01:15:37.645 - Alright. Good site there. Good question there. How you 1158 01:15:37.945 --> 01:15:41.165 know, time is something that we all have as a limited resource and 1159 01:15:41.545 --> 01:15:46.505 deciding how to publish content that's gonna get the most bang for your efforts. 1160 01:15:46.745 --> 01:15:48.810 That's one strategy is to write what's called list 1161 01:15:50.250 --> 01:15:54.750 icles. Alright. Let's pass it over to our friend Kelly. Kelly, how are you today? 1162 01:15:55.050 --> 01:15:58.090 - Oh, I'm doing pretty good. Can you hear me? - I can hear you loud and clear. 1163 01:15:58.090 --> 01:15:59.790 How'd you like the webinar so far? 1164 01:16:00.730 --> 01:16:03.050 - I like it. I'm so glad I was able to catch it. 1165 01:16:03.050 --> 01:16:06.405 I was about twenty minutes late, but I was able to get in here. 1166 01:16:06.865 --> 01:16:11.265 - And I'm really glad that I was. So thank you, guys. - Awesome. Great. Great to hear. 1167 01:16:11.265 --> 01:16:12.805 What's your question for us today? 1168 01:16:14.225 --> 01:16:14.725 - Alright. 1169 01:16:15.025 --> 01:16:15.525 So 1170 01:16:16.225 --> 01:16:20.005 my site is live. I I went a little backwards. I've been kinda so scattered 1171 01:16:20.329 --> 01:16:23.469 with my site, but I'm finally feeling like I'm getting some more momentum. 1172 01:16:26.010 --> 01:16:30.750 I started like, I don't even have all of my my email templates done. I really need to 1173 01:16:31.289 --> 01:16:38.094 focus my mind on different back end processes that I wanna have in place so that when people inquire about 1174 01:16:38.635 --> 01:16:42.014 a service that I offer or, you know, that I have really good 1175 01:16:42.554 --> 01:16:43.054 systems 1176 01:16:43.355 --> 01:16:46.574 in place to, you know, just be really efficient. 1177 01:16:47.199 --> 01:16:51.219 I've got content on my site right now, and I'm adding more and more 1178 01:16:51.760 --> 01:16:57.380 to you know, I just wanna kinda bulk it up a little bit before I actually get out there and try to sell it. 1179 01:16:58.719 --> 01:16:59.219 Gotcha. 1180 01:17:01.575 --> 01:17:04.935 I mean, I don't know if you guys have any advice for me in this state. 1181 01:17:04.935 --> 01:17:08.875 I feel like I'm I have a lot of energy. I'm getting a lot of things done because I feel like 1182 01:17:09.175 --> 01:17:11.515 I delayed, and I thought too 1183 01:17:11.975 --> 01:17:14.855 much about the the pricing package that I have. Okay. 1184 01:17:14.855 --> 01:17:24.200 - So I - wanted to maybe have you guys look at my pricing package to see if if you see the value in what and I I can answer any questions that that make you guys 1185 01:17:24.600 --> 01:17:28.380 - Absolutely. What's your yeah. What's your site? Page. What's your site, Kelly? 1186 01:17:29.625 --> 01:17:32.605 - It's vibrantvegas.0rg. 1187 01:17:33.784 --> 01:17:34.184 - Okay. 1188 01:17:34.184 --> 01:17:40.425 I'm gonna have I know I know just looking at this, I'm gonna make one suggestion, and then I'm gonna pass it over to the flow master. 1189 01:17:40.425 --> 01:17:47.219 We don't just call him that because he's good at rapping, but Patrick is really good at the user experience and the flow of 1190 01:17:47.520 --> 01:17:52.900 of of a website and how you can kind of make things more more efficient for your users. 1191 01:17:57.135 --> 01:18:00.755 - So what what change are you gonna recommend out of the gates, Jason? - So, 1192 01:18:01.375 --> 01:18:05.875 you mentioned that you're you spent a lot of time on your pricing packages. 1193 01:18:06.975 --> 01:18:12.730 My recommendation is to just have one free sign up and get as many people registered as quickly as possible. 1194 01:18:13.190 --> 01:18:16.410 Don't don't even offer a paid option out of the gate. 1195 01:18:16.470 --> 01:18:21.210 And once you get maybe a hundred people registered for free, then introduce 1196 01:18:21.590 --> 01:18:22.410 paid options 1197 01:18:22.875 --> 01:18:24.175 and upgrade opportunities. 1198 01:18:24.715 --> 01:18:34.494 That way you'll be able to quickly populate your site, lower the barrier to entry, and you'll be able to get more traction and more momentum out of the gate, rather than giving people 1199 01:18:34.800 --> 01:18:38.960 too many decisions to think about to register on your site. That's just my personal opinion. 1200 01:18:38.960 --> 01:18:40.900 I'll pass the rest over to you, Pat, here. 1201 01:18:42.559 --> 01:18:44.500 - Okay. - Sure. Thanks, Jason. 1202 01:18:46.559 --> 01:18:49.679 I I think I think because you said it's it's a lot to take in. Right? 1203 01:18:49.679 --> 01:18:58.375 And it's you haven't done your emails and you haven't done this and you haven't done that and you haven't so I I find that sometimes a good place to start is to choose one persona 1204 01:18:58.915 --> 01:19:03.735 and really put yourself in the shoes of that persona and see that experience 1205 01:19:04.115 --> 01:19:07.960 from beginning to end. What I mean by a persona, it means 1206 01:19:08.260 --> 01:19:11.160 identifying the different people that will be using your website. 1207 01:19:12.420 --> 01:19:12.920 So 1208 01:19:13.300 --> 01:19:19.000 is it is it are tourists using your website? Are is it for locals that are living in Vegas? 1209 01:19:19.445 --> 01:19:21.625 Is it, local business owners? 1210 01:19:22.085 --> 01:19:28.985 Is there an is there an entertainment element to this, or is this more for building links between b to b? 1211 01:19:29.365 --> 01:19:34.905 So maybe we can start there, and you can you can help me identify some of your main personas currently for your site. 1212 01:19:38.429 --> 01:19:44.449 - Okay. So it's all of those, actually. So I'm really I need to like you said, I need to focus in, 1213 01:19:44.909 --> 01:19:51.075 you know, on one, and I've been kinda going through that in a lot of other areas in my life realizing that I need to be focused. 1214 01:19:51.075 --> 01:19:57.155 So in this case, I wanted to draw traffic here, but, you know, I'm so I'm getting articles and stuff on there. 1215 01:19:57.155 --> 01:19:58.695 So now what's gonna happen 1216 01:19:58.995 --> 01:20:03.255 when I get the traffic here? Are they gonna look for something and then there's nothing 1217 01:20:03.555 --> 01:20:07.040 available in the in the categories? Is that gonna turn them away? 1218 01:20:08.620 --> 01:20:10.160 But then at the same time 1219 01:20:11.500 --> 01:20:14.720 - yeah. And that is and and that is. Right? You're absolutely right. 1220 01:20:14.860 --> 01:20:18.220 If you were to it's best to be honest with yourself. Right? 1221 01:20:18.220 --> 01:20:21.280 Because business is a is a cold is a cold industry. 1222 01:20:21.605 --> 01:20:25.545 And if you ask yourself, okay. If I'm targeting the visitors and they're coming here, 1223 01:20:26.005 --> 01:20:28.885 what are they are they going to stay on my website? Right? 1224 01:20:28.885 --> 01:20:33.304 And unless you feel like you would stay on your website as a visitor, 1225 01:20:33.810 --> 01:20:35.889 the chances are that they wouldn't either. 1226 01:20:35.889 --> 01:20:40.070 So then you'd be burning through marketing dollars and a lot of different effort. 1227 01:20:40.770 --> 01:20:44.770 So it really is a matter of working on one personas at a time. 1228 01:20:44.770 --> 01:20:49.030 So whether we wanted to start I know on the on the webinar earlier, we really focused 1229 01:20:49.395 --> 01:20:52.375 on what you would call it the the tourist or the the local, 1230 01:20:52.755 --> 01:20:55.414 the end user. Right? The one that's gonna be using the site. 1231 01:20:56.195 --> 01:21:03.650 So I I wouldn't wanna necessarily go down that path again and and say because on the on the on the audit that we did, it was the student. 1232 01:21:03.650 --> 01:21:07.750 In this case, it would be the person that's looking for things to do. 1233 01:21:08.929 --> 01:21:12.530 - What I like that you did right now is that - it's a - simple it's a simple main menu. 1234 01:21:12.530 --> 01:21:17.455 I think you're doing a great job there. But what you need to do is you need to really maximize 1235 01:21:17.915 --> 01:21:18.815 the the messaging 1236 01:21:19.195 --> 01:21:23.135 to make sure the other two target markets understand. So maybe we can start 1237 01:21:23.595 --> 01:21:24.975 with the businesses 1238 01:21:25.355 --> 01:21:26.335 at your company. 1239 01:21:28.580 --> 01:21:32.900 What is the end goal of a business that'll be joining your your website? 1240 01:21:32.900 --> 01:21:37.400 What are they what are they really looking to to why are they joining Vibrant Vegas? 1241 01:21:39.780 --> 01:21:41.640 - They're joining for more exposure, 1242 01:21:43.505 --> 01:21:48.485 more exposure to website visitors or or local people looking for things to do 1243 01:21:49.185 --> 01:21:51.445 - Okay. - Or, you know, looking for services. 1244 01:21:52.304 --> 01:21:55.364 - So so what I would think would be, a great experience 1245 01:21:55.870 --> 01:22:00.130 as a business that's looking to join would be when I click on that button, 1246 01:22:00.430 --> 01:22:06.670 I would wanna have some form of a landing page that kind of explains to me what Vibrant Vegas is all about. 1247 01:22:06.670 --> 01:22:12.704 I wouldn't wanna go to a menu because it's just not it's just it's just too quick. Right? 1248 01:22:12.704 --> 01:22:16.085 It's it's I'm not I'm not too familiar with with what it is I'll be able to do. 1249 01:22:16.224 --> 01:22:21.284 And when you don't have a lot on your website but you wanna go live and you wanna reach out to businesses, 1250 01:22:21.810 --> 01:22:26.869 one thing I found out that works quite well is to call it a a prelaunch 1251 01:22:27.170 --> 01:22:40.125 or a a a prelaunch offer that currently what you're doing is you're building partnerships with businesses that wanna be a part of Vibrant Vegas and your real launch date is, let's say, 01/01/2019, 1252 01:22:40.985 --> 01:22:44.685 and people that sign up and become a part of Vibrant Vegas today, 1253 01:22:45.305 --> 01:22:50.825 they're gonna be able to get, a lot of they'll get a much better deal because they're signing up today before the launch. 1254 01:22:50.825 --> 01:22:51.650 It's the prelaunch 1255 01:22:52.110 --> 01:22:53.090 special offer. 1256 01:22:53.630 --> 01:22:57.170 And then what you're doing at that point is you have one sale that you're making. 1257 01:22:57.390 --> 01:22:59.570 Like Jason said, right now you're doing complimentary 1258 01:22:59.870 --> 01:23:01.489 basic premium and featured. 1259 01:23:01.790 --> 01:23:15.635 But if I came here as a business and I saw I saw a nice landing page that explain we're gonna be the home that does this, we're gonna be the place that does this, we're trying to change this, and we're trying to we're trying to address this and bring this to Vegas. 1260 01:23:15.775 --> 01:23:20.275 Right? I know that there's a lot to fill in the blanks there, but if the page said that 1261 01:23:20.580 --> 01:23:24.360 and then I'm able to join as a prelaunch member. Right? 1262 01:23:24.500 --> 01:23:30.340 Join today as a we have a special prelaunch offer and you'll get this and this and this and this. 1263 01:23:30.340 --> 01:23:37.285 And when we launch on on on January 1, the prices are gonna go up threefold, let's say, so that you have a a better angle. 1264 01:23:37.285 --> 01:23:39.705 And what I like about a marketing angle like that 1265 01:23:40.245 --> 01:23:47.145 is that a lot of people when they're launching, they they they their business owners are gonna be asking, well, how much traffic do you get? 1266 01:23:47.240 --> 01:23:49.580 How many leads can I expect to get on my profile? 1267 01:23:51.000 --> 01:23:56.220 And you're gonna say, well, you're not you're kind of afraid to give them numbers because you're just getting started. 1268 01:23:56.440 --> 01:24:03.405 And if I sign up on your site today, it's a little it's a little unlikely that I'm gonna get a lead in the first month that I've experienced. 1269 01:24:03.785 --> 01:24:04.365 So psychologically, 1270 01:24:04.745 --> 01:24:07.645 if I realize I'm getting a great deal in exchange 1271 01:24:08.025 --> 01:24:09.645 for being a part of the prelaunch, 1272 01:24:10.505 --> 01:24:17.405 stage of that business, then the pressure is off your shoulders and you have a little bit of time to build and to continue making connections. 1273 01:24:19.790 --> 01:24:22.929 - Oh, wow. Okay. Yeah. That's golden. Perfect. 1274 01:24:25.230 --> 01:24:26.770 - What's your slogan, Kelly? 1275 01:24:30.665 --> 01:24:35.385 - Well, I wanted I did a I had a slogan at first, and I thought it was kinda corny, so I took it out. 1276 01:24:35.385 --> 01:24:38.045 But it was, like, find your vibe in Las Vegas. 1277 01:24:39.625 --> 01:24:43.625 - I'm about find - But then I'm like, what does that mean? - Well, well, it's not that bad. 1278 01:24:43.625 --> 01:24:46.860 Find your Vegas vibes. It's got alliteration to it. 1279 01:24:47.880 --> 01:24:48.700 - I like that. 1280 01:24:49.240 --> 01:24:51.180 - I like that. I do. 1281 01:24:52.440 --> 01:24:52.940 - Okay. 1282 01:24:54.280 --> 01:24:55.740 What I'm thinking is 1283 01:24:56.360 --> 01:24:58.380 the reason I say slogan is 1284 01:24:59.240 --> 01:25:00.140 vibrant Vegas, 1285 01:25:00.680 --> 01:25:03.255 we don't know what this is. This could be a clothing company. 1286 01:25:05.475 --> 01:25:08.055 Right. Right? Because we don't know 1287 01:25:08.835 --> 01:25:11.655 what it is. Things to do. Is it a restaurant? Is it a mall? 1288 01:25:13.475 --> 01:25:14.855 So that's why a slogan 1289 01:25:15.550 --> 01:25:20.370 might help you whether it's under your logo here or under your main 1290 01:25:20.750 --> 01:25:21.810 title here. 1291 01:25:22.670 --> 01:25:28.690 Telling the user what they can do on this website, which is what can the user do on this website by the way? 1292 01:25:29.525 --> 01:25:31.704 Or do you do you want them to do on this website? 1293 01:25:34.005 --> 01:25:38.505 - Well, the users, I want them to be able to find really unique information, 1294 01:25:39.284 --> 01:25:41.605 kind of inside information about the city. 1295 01:25:41.605 --> 01:25:52.700 So for locals who just don't wanna I mean, for, tourists who don't wanna keep coming back to they love Vegas, but they kinda do the same things over and over when they come or they stay in one place. 1296 01:25:53.480 --> 01:25:54.040 And then, 1297 01:25:54.520 --> 01:26:02.364 for locals who get here and kinda get stagnant in their day to day that they're they're not exploring the city like they should be doing, 1298 01:26:02.905 --> 01:26:05.804 because there's so much going on. And then, also, 1299 01:26:06.425 --> 01:26:08.045 for people who want to 1300 01:26:10.010 --> 01:26:14.030 would like to find last minute like, I'm a really last minute person. 1301 01:26:14.489 --> 01:26:17.230 And so I'm like, there's other I know there's other people, 1302 01:26:17.690 --> 01:26:22.910 they're like me, and as far as, like, I make my mind up at the last minute on things that I might wanna do. 1303 01:26:22.969 --> 01:26:25.630 So having, like, a last minute list 1304 01:26:26.225 --> 01:26:30.085 that's, like, front and center, you can easily find is really good, 1305 01:26:30.705 --> 01:26:31.205 information 1306 01:26:31.585 --> 01:26:33.665 that I feel like I I don't know. 1307 01:26:33.665 --> 01:26:38.085 I feel like I should provide it since I find myself in that predicament a lot. 1308 01:26:39.470 --> 01:26:44.690 - Gotcha. Well, the good news is Vegas is probably the city with the most events in the world. 1309 01:26:45.870 --> 01:26:48.210 So you're not gonna have any 1310 01:26:49.230 --> 01:26:50.370 shortage of 1311 01:26:51.165 --> 01:26:55.985 content to post on your site as far as events, things to do, places to eat. 1312 01:26:56.204 --> 01:26:58.844 And I was pulling up our travel guide theme, 1313 01:26:59.244 --> 01:27:02.784 earlier. I don't know if Have you seen the travel guide theme that we have? 1314 01:27:03.740 --> 01:27:07.120 - I have that. I just took some things off the front. 1315 01:27:07.740 --> 01:27:13.740 - Perfect. Okay. So so what you can do is you can start populating your site with events and deals. 1316 01:27:13.740 --> 01:27:18.035 You can go to other sites or wherever you can find deals for events and 1317 01:27:18.655 --> 01:27:19.555 so on on Vegas. 1318 01:27:20.415 --> 01:27:22.675 What I would recommend doing with your blog, 1319 01:27:24.975 --> 01:27:29.135 I know that you mentioned number one way to prevent child from drowning in a pool. 1320 01:27:29.135 --> 01:27:30.915 Very, very important advice. 1321 01:27:31.960 --> 01:27:33.340 Doesn't really tell me 1322 01:27:34.040 --> 01:27:40.380 amazing things to do in Vegas, so you might want to focus on top 10 lists, just like the listicles we were just talking about. 1323 01:27:40.520 --> 01:27:46.780 Top 10 family dining restaurants in Vegas, top 10 romantic restaurants in Vegas, top 10 buffets in Vegas, 1324 01:27:47.125 --> 01:27:47.945 top 10, 1325 01:27:48.804 --> 01:27:49.304 exciting, 1326 01:27:49.764 --> 01:27:53.705 you know, attractions in Vegas, and you can easily create those articles 1327 01:27:54.165 --> 01:27:59.784 or repurpose them and add them to your site and maybe you just need like 15 articles for it to look populated 1328 01:28:00.530 --> 01:28:03.190 and you could start focusing on your real marketing there. 1329 01:28:04.210 --> 01:28:16.895 - And also I just want to add something because I see this come up often and I was just listening to you speak and say, you know, it's for tourists, it's for first timers, it's for locals, it's for people that come all the time, it's for people that wanna have last minute deals. 1330 01:28:17.114 --> 01:28:19.215 And when I hear that, I think to myself, 1331 01:28:19.675 --> 01:28:24.335 that's the end goal. Right? The end goal is that you'll be able to cater to everybody. 1332 01:28:24.715 --> 01:28:25.935 But what's critical 1333 01:28:26.474 --> 01:28:28.415 when you launch is you should be able 1334 01:28:28.900 --> 01:28:32.680 to basically, in one sentence, tell somebody what your website's about. 1335 01:28:33.060 --> 01:28:37.060 And if you're not able to do that, then you don't really you don't have a message to share. 1336 01:28:37.060 --> 01:28:38.360 So I'll give you an example. 1337 01:28:38.980 --> 01:28:45.985 Perhaps Vibrant Vegas to begin with is the place for people that have already been to Vegas. 1338 01:28:45.985 --> 01:28:47.845 So it's not for the first timers. 1339 01:28:48.225 --> 01:28:50.405 Not for first timers could be the slogan. 1340 01:28:50.865 --> 01:28:52.385 Right? Basically, what you're saying, listen. 1341 01:28:52.385 --> 01:28:55.900 I know the first time you come, you're gonna go to this casino and that casino. 1342 01:28:55.900 --> 01:28:57.900 You're gonna go see this show and that show. 1343 01:28:57.900 --> 01:29:04.880 This is for people that come back to Vegas, and they're looking for stuff that you do on your second trip, your third trip, the fourth trip. 1344 01:29:05.020 --> 01:29:07.845 Right? So when you're talking to a business, you can tell them, hey. 1345 01:29:07.925 --> 01:29:13.305 You know, I know you have trouble competing against the big casino or against the big theater, the against Cirque du Soleil. 1346 01:29:13.845 --> 01:29:20.325 I have a website that's tailor made for the experienced traveler that's been to Vegas and are looking to do something different. 1347 01:29:20.325 --> 01:29:24.050 Unfortunately, all the sites are blasted with the same stuff you do everywhere. 1348 01:29:24.430 --> 01:29:30.530 Vibrant Vegas caters to very specific niche type of traveler that is perfect for your business. 1349 01:29:30.990 --> 01:29:48.405 So if I can have a pitch like that and identify a business that would be a good fit for my for my website and have a message that says this website is for you, not necessarily for you and you and you yet, then I think it becomes an easier thing to sell both to the website visitor and to the website, members. 1350 01:29:50.710 --> 01:29:53.130 - Okay. Okay. So what you're saying is 1351 01:29:53.590 --> 01:29:58.949 I mean, you can do all of those things. You just have to focus on one at a time, really. 1352 01:29:58.949 --> 01:30:01.210 And right now, while I'm trying to build, 1353 01:30:02.155 --> 01:30:04.094 I don't necessarily wanna offer 1354 01:30:04.955 --> 01:30:09.755 because, honestly, I don't really even know what the other the top higher packages are. 1355 01:30:09.755 --> 01:30:12.255 I just felt like I should have something 1356 01:30:12.715 --> 01:30:17.060 there like that, and I can offer value in in those ways. But I'm like, is that 1357 01:30:17.360 --> 01:30:20.960 really useful, or are they gonna really see the value in in paying that? 1358 01:30:20.960 --> 01:30:22.800 I want them to be throwing their money at me. 1359 01:30:22.800 --> 01:30:26.020 I don't want them to be kinda slowly sliding me the check. 1360 01:30:26.800 --> 01:30:27.300 - Mhmm. 1361 01:30:29.545 --> 01:30:30.045 - Yeah. 1362 01:30:30.825 --> 01:30:33.065 I hear this often. Two things happen. 1363 01:30:33.065 --> 01:30:39.865 One is people start thinking about every single scenario on their site and everything has to be perfect out of the gate. 1364 01:30:39.865 --> 01:30:42.099 Like they need to have the perfect membership level. 1365 01:30:42.099 --> 01:30:44.519 I think membership levels is the time people spend 1366 01:30:44.820 --> 01:30:48.760 them, spend the most amount of time when starting out and actually should just 1367 01:30:49.219 --> 01:30:50.679 not spend that much time, 1368 01:30:51.300 --> 01:30:51.780 starting out. 1369 01:30:51.780 --> 01:30:57.635 Because you're racking your brain for a lot of what ifs and scenarios that you haven't even experienced yet. 1370 01:30:57.635 --> 01:30:59.155 You don't know what your price point should be. 1371 01:30:59.155 --> 01:31:04.135 You don't know what features are important to your users yet, which ones they're actually using on your site. 1372 01:31:04.515 --> 01:31:10.215 You know you're telling people they can upload photos and videos and and so on, but they might not even care about that stuff. 1373 01:31:10.650 --> 01:31:12.570 They care about something else on your site. 1374 01:31:12.570 --> 01:31:15.630 They just they only care about the reviews and things like that. 1375 01:31:16.170 --> 01:31:17.610 - I I can't agree more, Jason. 1376 01:31:17.610 --> 01:31:21.530 If you just launched your website and had a free level and said, you know what? 1377 01:31:21.530 --> 01:31:25.585 After I get a hundred people to sign up, I'll start thinking about my packages. 1378 01:31:25.725 --> 01:31:28.045 But for now, I'm gonna focus on the messaging. 1379 01:31:28.045 --> 01:31:34.925 For now, I'm gonna make sure when somebody comes on my website, they know who this website's for, what it's about, and that the experience is a good one. 1380 01:31:34.925 --> 01:31:41.720 I'm not gonna think about my packages because it's gonna in in building my site and going through the steps that you're gonna be going through, 1381 01:31:42.180 --> 01:31:45.220 and and learning what your site's about and who it's for and the personas. 1382 01:31:45.220 --> 01:31:47.160 We just talked about so many different ones. 1383 01:31:47.540 --> 01:31:52.875 After six months from now of just doing that, your packages aren't even gonna look like your packages are today. 1384 01:31:53.035 --> 01:31:54.655 They're going to evolve. So, 1385 01:31:55.275 --> 01:31:58.955 the people I understand why because the the packages are the money making aspect. 1386 01:31:58.955 --> 01:32:01.195 It's fun to think about, I'm gonna be making money. 1387 01:32:01.195 --> 01:32:04.475 If people buy x amount of plans, I'll make this amount of money. 1388 01:32:04.475 --> 01:32:11.360 But if your website isn't useful for the end user, it's very unlikely you'll get somebody to this page in the first place. 1389 01:32:12.460 --> 01:32:16.960 - Right. Yeah. And I feel like if people start to see this and they don't see the value, 1390 01:32:17.340 --> 01:32:23.340 they you know, all of my follow-up messages aren't even gonna be effective because they're like, I don't really 1391 01:32:24.025 --> 01:32:29.405 you know, like, all the photo albums and I mean, I'm making these distinctions on the on the membership levels. 1392 01:32:29.465 --> 01:32:31.705 You get to post a photo, you get click to call. 1393 01:32:31.705 --> 01:32:35.545 I mean, honestly, a lot of people have click to call even if it's not click to call button. 1394 01:32:35.545 --> 01:32:40.230 You can just highlight and then your phone will call it, you know, depending on the type of phone you have. 1395 01:32:40.230 --> 01:32:41.130 So I'm like, 1396 01:32:41.830 --> 01:32:46.250 is this really valuable? So, yeah, that's what I'm gonna do. I really love the prelaunch 1397 01:32:48.150 --> 01:32:48.650 approach 1398 01:32:49.110 --> 01:32:57.975 because it kinda makes people feel like they you know, it it creates that sense of, like, fear of missing out, you know, that they're gonna miss out on a great deal. 1399 01:32:58.675 --> 01:33:01.575 Mhmm. And then I do need to refocus the content. 1400 01:33:01.955 --> 01:33:06.690 - I'm Especially if you tell them especially if you tell them in that prelaunch pitch. Right? 1401 01:33:06.850 --> 01:33:08.790 This website is for this 1402 01:33:09.250 --> 01:33:12.070 persona. It's we're building a site for these customers, 1403 01:33:12.449 --> 01:33:17.510 and these customers are your customers, so you wanna be a part of this. That is gonna be critical. 1404 01:33:17.570 --> 01:33:20.595 And then the prelaunch pitch is very valuable at that point. 1405 01:33:23.235 --> 01:33:23.735 - Mhmm. 1406 01:33:24.115 --> 01:33:28.515 Hey. I do have a question about the, the way the blogs are showing up though. 1407 01:33:28.515 --> 01:33:31.015 I was really racking my brain around 1408 01:33:31.315 --> 01:33:33.930 why the whole title is not showing up, 1409 01:33:34.490 --> 01:33:38.030 especially on the home page. It just shows, you know, these small boxes, 1410 01:33:39.290 --> 01:33:42.750 and I can't figure out where to change the font on those. 1411 01:33:43.130 --> 01:33:45.470 - So there's a limited space in these boxes. 1412 01:33:45.770 --> 01:33:50.085 So it it limits it to a certain number of characters and then it'll cut it off. 1413 01:33:50.085 --> 01:33:55.385 So if you have a really long title it's not gonna fit in this box, it just does the dot dot dot. 1414 01:33:57.285 --> 01:34:02.800 - Okay. Okay. - What I would recommend for you here is maybe 1415 01:34:03.260 --> 01:34:05.440 do you have any businesses listed in here? 1416 01:34:06.540 --> 01:34:09.360 - I have two businesses listed in there right now. 1417 01:34:09.420 --> 01:34:14.320 - What you might wanna do instead of featuring the articles like this, I would recommend 1418 01:34:14.974 --> 01:34:16.114 the the sidebar, 1419 01:34:16.735 --> 01:34:18.434 the the blog article with sidebar. 1420 01:34:19.614 --> 01:34:24.735 Then you can put some some calls to action, even banners on like check out newest event. 1421 01:34:24.735 --> 01:34:27.855 You can put your own banner ads in there. They don't have to be from sponsors. 1422 01:34:27.855 --> 01:34:31.400 They could be banner ads that link to other pages on your website. 1423 01:34:31.620 --> 01:34:34.600 So what I would do is put the recent blog articles with sidebar 1424 01:34:35.700 --> 01:34:38.760 there, and let me just make sure you have a sidebar here. 1425 01:34:39.540 --> 01:34:43.560 Post search results, that's fine. That's that's a good starting point. Let's save the changes. 1426 01:34:44.165 --> 01:34:44.905 And it also 1427 01:34:45.364 --> 01:34:45.844 helps 1428 01:34:46.245 --> 01:34:47.225 I like the layout 1429 01:34:47.765 --> 01:34:49.125 layout about it more. It's, 1430 01:34:49.765 --> 01:34:52.565 personally with the sidebar for when you're showcasing blog articles. 1431 01:34:52.565 --> 01:34:54.344 Let's just refresh the page here. 1432 01:34:54.965 --> 01:34:55.785 And between 1433 01:34:56.245 --> 01:34:57.545 your featured articles 1434 01:34:57.925 --> 01:34:58.425 and 1435 01:34:59.310 --> 01:34:59.969 these articles, 1436 01:35:00.750 --> 01:35:05.570 - you can, you can have something else between them to separate it. So it's - not just - all articles. 1437 01:35:05.949 --> 01:35:08.349 - It's been a long time since we've talked about this setting. 1438 01:35:08.349 --> 01:35:13.710 I actually forgot it even existed, but you can easily control what type of content displays in this layout. 1439 01:35:13.710 --> 01:35:16.265 So it doesn't even because right now it's articles and articles. 1440 01:35:16.405 --> 01:35:18.905 You could be streaming events there, for example, 1441 01:35:19.205 --> 01:35:20.324 in the design settings. 1442 01:35:20.324 --> 01:35:24.805 - You can choose which feature to stream in that in that in that widget, I believe. - Yeah. You can. 1443 01:35:24.805 --> 01:35:25.785 - Let's do - featured. 1444 01:35:27.200 --> 01:35:27.360 - Yeah. 1445 01:35:27.360 --> 01:35:40.245 So what you can do is here in this so I'm in the I in the home page section order in your design settings for recent blog articles, you can actually connect it to a different feature so it'll stream events in that 1446 01:35:40.805 --> 01:35:42.985 in that section, in the sidebar. 1447 01:35:43.845 --> 01:35:46.985 So you don't, let me go back to the homepage. So it doesn't have to be articles 1448 01:35:47.445 --> 01:35:51.305 and articles with a sidebar, this could be events streaming here with the sidebar. 1449 01:35:53.445 --> 01:35:54.425 - Okay, alright. 1450 01:35:55.890 --> 01:35:59.030 - So I think you covered it a lot with Ken too. It's really, 1451 01:35:59.969 --> 01:36:05.330 you know, locking down who the main person is that the visitor of your site is. 1452 01:36:05.330 --> 01:36:08.295 I like what Patrick said, putting a unique twist on it. 1453 01:36:08.535 --> 01:36:11.335 Unique experiences for people who have already been to Vegas. 1454 01:36:11.335 --> 01:36:16.235 If I've never been to Vegas I would still be interested in that site, you know, in a site like this. 1455 01:36:16.375 --> 01:36:29.610 And when you have a stronger focus it gives you more purpose when you're going to create content, when you're approaching businesses, and when you have a better focus you're more confident in pitching the site to both visitors and potential paying members. 1456 01:36:32.230 --> 01:36:33.210 - Right. Okay. 1457 01:36:33.784 --> 01:36:38.844 - And and I love the three reasons you added here. What you can do is maybe temporarily 1458 01:36:39.304 --> 01:36:43.405 get rid of you don't have to, but you might want to consider getting rid of the four options. 1459 01:36:43.545 --> 01:36:48.280 Have these three awesome reasons and then say, are you ready to get your your business listed? 1460 01:36:48.280 --> 01:36:53.420 Click here to sign up for free, and get them into a complimentary listing right out of the gate. 1461 01:36:53.480 --> 01:36:58.380 So they've read all this important stuff. All they need is a big button that says sign up now. 1462 01:37:00.199 --> 01:37:00.699 - Okay. 1463 01:37:01.080 --> 01:37:01.580 Alright. 1464 01:37:01.935 --> 01:37:03.274 Do you recommend, 1465 01:37:03.775 --> 01:37:05.454 if we are doing a free one? 1466 01:37:05.454 --> 01:37:12.514 Because I was thinking I was because I know a little bit of about SEO, so I know, you know, how valuable links can be. 1467 01:37:12.735 --> 01:37:18.159 And so, I mean, I know the average business owner is not really gonna know, you know, 1468 01:37:19.739 --> 01:37:21.119 about any type of values 1469 01:37:21.580 --> 01:37:25.520 related to links and sharing links and backlinking and all of that. 1470 01:37:25.659 --> 01:37:31.835 But I I kinda think it's important for them you know, for me to provide value to them with the link. 1471 01:37:31.835 --> 01:37:36.175 But then at the same time, I know that there are some companies that just register, 1472 01:37:36.475 --> 01:37:39.215 like, their SEO clients just to get a link. 1473 01:37:39.755 --> 01:37:43.275 - And I don't know. I I don't know. Maybe I'm overthinking this. - Yeah. 1474 01:37:43.275 --> 01:37:45.455 It took you too long to just explain that. 1475 01:37:45.900 --> 01:37:52.700 Just get the business listed into your site and worry about the the bells and whistles of the listings after you get to a hundred members. 1476 01:37:52.700 --> 01:37:54.720 Just give a hundred members full features 1477 01:37:55.180 --> 01:37:56.000 to get started. 1478 01:37:56.220 --> 01:38:06.725 Once you get those members locked in, they're grandfathered into the the special pre launch plan, and then after that you can start, you know, maybe have one or two, one free sign up and one paid sign up, 1479 01:38:07.185 --> 01:38:10.865 and go from there. Don't, don't, if you're racking your brain about something just stop. 1480 01:38:10.865 --> 01:38:13.765 One of my favorite things to do, one of the things that allowed 1481 01:38:14.370 --> 01:38:21.330 myself and Matthew, the other co founder of Brilliant Directors, to launch so many sites, you know, back in 02/2010, 1482 01:38:21.330 --> 01:38:22.150 is we removed 1483 01:38:22.690 --> 01:38:23.190 everything. 1484 01:38:23.250 --> 01:38:29.865 We were editing out so many things so that we could replicate the model and launch in different industries over and over again 1485 01:38:30.745 --> 01:38:31.245 rapidly. 1486 01:38:31.705 --> 01:38:35.485 And it was successful because we were able to quickly test concepts, 1487 01:38:36.025 --> 01:38:42.125 and see what's working in a specific industry before we invested too much time and headspace, and thinking 1488 01:38:42.425 --> 01:38:44.765 of what would work and what wouldn't work. So 1489 01:38:45.420 --> 01:38:51.600 my recommendation is to keep things simple and get your first hundred businesses signed up for free on on a site like this. 1490 01:38:53.739 --> 01:38:55.440 - Okay. Alright. - Alright. 1491 01:38:55.980 --> 01:38:58.000 Thank you for sharing your site with us, Kelly. 1492 01:38:59.155 --> 01:39:03.574 - Yes. Thank you guys for taking a look. That was great. - Yeah. That's great. - That was awesome. Thanks. 1493 01:39:04.275 --> 01:39:06.695 - I think we got time for one more question here, Pat. 1494 01:39:07.795 --> 01:39:11.875 - Let's go for it. - Yeah. - That was like a that was like a second audit today. 1495 01:39:11.875 --> 01:39:16.270 - I like that We got two for one. - I don't mind spending the time on it because I think there's 1496 01:39:16.650 --> 01:39:24.829 important value for everyone who who's listening in today to to kinda understand those concepts because I I don't think Kelly is the only one or Ken's the only one 1497 01:39:25.130 --> 01:39:28.914 who who kind of the I I feel like they're sand traps. 1498 01:39:29.135 --> 01:39:31.875 Like it's easy to get stuck in one of them, and 1499 01:39:32.255 --> 01:39:40.275 it's it's knowing this information helps you quickly pivot so you can get out of the sound sand trap and focus on the really more important things on your site. 1500 01:39:40.490 --> 01:39:40.990 - Agreed. 1501 01:39:41.690 --> 01:39:44.270 - We got our friend Sean here. How are you today, Sean? 1502 01:39:45.130 --> 01:39:48.510 - I'm doing good. How are you? - Excellent. Where are you calling in from, Sean? 1503 01:39:49.610 --> 01:39:51.550 - Just south of you in Datapoint, California. 1504 01:39:51.930 --> 01:39:54.270 - Awesome. How'd you like the webinar so far today? 1505 01:39:56.295 --> 01:39:57.515 - It's really informative. 1506 01:39:57.815 --> 01:40:02.935 It's it's interesting what you come up with, seeing it through the eyes of other people going through the same process. 1507 01:40:02.935 --> 01:40:04.555 So it it was very helpful. 1508 01:40:05.175 --> 01:40:07.594 - Awesome. And, what's your question for us today? 1509 01:40:09.335 --> 01:40:09.735 - Well, 1510 01:40:11.060 --> 01:40:16.600 I was hoping you could take a look at my site as well, but it looks like the site is actually down to to something I did to the c panel, 1511 01:40:16.980 --> 01:40:18.040 which is not good. 1512 01:40:19.140 --> 01:40:23.960 But, basically, like, I've got a a few clients that are on your platform. 1513 01:40:24.675 --> 01:40:27.655 One is a nonprofit on, solar energy. 1514 01:40:28.594 --> 01:40:30.454 The other is a pharmaceutical 1515 01:40:31.074 --> 01:40:31.574 journal. 1516 01:40:32.755 --> 01:40:38.135 For the pharmaceutical journal, probably for the other client as well, I have a number of companies that are out of the country. 1517 01:40:38.880 --> 01:40:44.720 What I found is is that when I'm creating these, initial, like, you know, free listings, if you will, for these companies that are, 1518 01:40:45.280 --> 01:40:53.140 that are gonna be ported into the site, it's really difficult to to enter in their address, and have it always auto populate with the Google API. 1519 01:40:54.675 --> 01:40:56.295 Is it possible for 1520 01:40:56.755 --> 01:41:01.095 me to customize that form that they use to create their profile to include, 1521 01:41:02.195 --> 01:41:07.495 things that are unique to, you know, for international address, right, for province and all that good stuff? 1522 01:41:09.600 --> 01:41:17.140 - Patrick, can you fill us in a little bit on suburbs and provinces in the I think you're mainly referring to Australia and The UK. 1523 01:41:18.480 --> 01:41:20.340 Is that is that correct, Sean? 1524 01:41:22.235 --> 01:41:25.455 - It's everywhere. Yeah. I got everything from China to to 1525 01:41:26.155 --> 01:41:28.175 throughout Europe, all over the world, really. 1526 01:41:28.715 --> 01:41:33.695 - Gotcha. - I'm I'm I'm not really connecting all the dots on on this particular request. 1527 01:41:34.715 --> 01:41:37.295 Right now, there's a contact details form that 1528 01:41:37.990 --> 01:41:39.030 allows you to auto fill. 1529 01:41:39.030 --> 01:41:45.770 Are you saying that on on some forms you'd like it to be showing as province and on other forms you'd like it to show a state? 1530 01:41:48.150 --> 01:41:51.130 - Correct. So let's say if the company is based in China, 1531 01:41:52.545 --> 01:41:57.925 currently, the one that they use to to create their profile is really set up for a US based company. 1532 01:41:57.985 --> 01:42:02.245 Even, like, when I copy and paste their address from China into the API, 1533 01:42:03.185 --> 01:42:07.045 like, you know, where the map is just above it, it doesn't auto populate correctly. 1534 01:42:07.489 --> 01:42:08.870 So I'm I'm just 1535 01:42:09.650 --> 01:42:13.910 - So the way it works, Brilliant Directories is integrated with Google Maps, 1536 01:42:14.850 --> 01:42:15.350 API, 1537 01:42:16.290 --> 01:42:22.070 JavaScript, one of their JavaScript keys. And the way Google organizes locations, for example, 1538 01:42:22.955 --> 01:42:23.935 United Kingdom 1539 01:42:24.555 --> 01:42:27.215 is is a location type one 1540 01:42:27.915 --> 01:42:32.815 and so is United States. I'll give an example. Everybody can come up. So United 1541 01:42:33.115 --> 01:42:33.615 Kingdom 1542 01:42:33.995 --> 01:42:38.460 and United States are equally the same thing according to Google Maps. Right? 1543 01:42:38.460 --> 01:42:40.640 They're location type one. Now 1544 01:42:41.100 --> 01:42:42.720 if I wanted England, 1545 01:42:43.260 --> 01:42:43.500 for 1546 01:42:45.100 --> 01:42:45.600 and 1547 01:42:46.300 --> 01:42:46.800 Ireland, 1548 01:42:47.660 --> 01:42:52.800 are are actually location types two, whereas in United States, that would be Alabama, 1549 01:42:53.565 --> 01:42:54.945 Mississippi, and Alaska. 1550 01:42:55.725 --> 01:42:56.225 So 1551 01:42:56.605 --> 01:43:02.785 Google is not even able to create a uniform system that works for everybody the same all around the world. 1552 01:43:02.925 --> 01:43:03.745 There are limitations 1553 01:43:04.125 --> 01:43:04.625 there. 1554 01:43:05.245 --> 01:43:12.889 So if you put in an England for example, if you put in a United United Kingdom address there, Jason, you would see what I mean, 1555 01:43:13.349 --> 01:43:15.449 in that in that address bar because 1556 01:43:15.989 --> 01:43:19.849 that that's basically gonna be exactly like I laid it out. So since Google 1557 01:43:20.469 --> 01:43:27.525 is not able to have a structure that every single type all around the world is exactly the same and organized in the same boxes, 1558 01:43:27.825 --> 01:43:30.885 we're not gonna be able to to do that either. That's a limitation 1559 01:43:31.665 --> 01:43:32.405 that even, 1560 01:43:33.265 --> 01:43:37.045 that even Google Google has. You could see the state says England. 1561 01:43:37.440 --> 01:43:40.180 Right? It's not an error with brilliant directories. That is how, 1562 01:43:41.040 --> 01:43:46.980 Google returns that information because that's location type two and with the integration it shows as a state. 1563 01:43:47.200 --> 01:43:49.520 So in this case, it it would be an issue. 1564 01:43:49.520 --> 01:43:58.725 So so I I'm understanding your challenge, but to the best of my knowledge, there's no solution to the puzzle that that you're looking for right now that I can think of. 1565 01:43:59.825 --> 01:44:00.145 - Yeah. 1566 01:44:00.145 --> 01:44:05.125 I mean, the only other thing I could think of was, like, if on some of these, like, company websites, 1567 01:44:05.780 --> 01:44:06.660 they have a, 1568 01:44:07.220 --> 01:44:09.320 a link to their Google Map location, 1569 01:44:09.780 --> 01:44:14.020 and I could maybe pull, like, the, longitude or whatever. You know what I'm saying? 1570 01:44:14.020 --> 01:44:17.140 Like, the coordinates to their location and then put it that way. 1571 01:44:17.140 --> 01:44:21.560 So the I mean, that's still gonna be the same issue in terms of how it's listed within the the labels. 1572 01:44:21.905 --> 01:44:25.445 - Yeah. You know what you know you know what most people do that have international 1573 01:44:25.905 --> 01:44:26.885 sites is 1574 01:44:27.344 --> 01:44:30.165 imagine if those bar address one, two, 1575 01:44:30.545 --> 01:44:35.605 address line one, address line two, city, state, country. Imagine if none of that was present. 1576 01:44:36.220 --> 01:44:40.480 If I were an end user and I saw that address there at the top above the map, 1577 01:44:41.020 --> 01:44:45.440 go ahead and type in any address, Jason, that you like in there from from scratch. 1578 01:44:45.820 --> 01:44:51.165 This would it most people will fill this out and that's it, and they'll save the form. 1579 01:44:51.325 --> 01:44:55.665 Everything that's below doesn't need to be there. It's gonna be 100% accurate 1580 01:44:56.045 --> 01:44:59.105 to your end user, how they can visualize their address. 1581 01:44:59.245 --> 01:45:04.290 There's no need to show this bottom section because that gets filled out by the tool that's at the top. 1582 01:45:04.450 --> 01:45:07.590 And actually, you can make an you can create errors 1583 01:45:07.970 --> 01:45:10.550 by overriding what's being displayed here, 1584 01:45:11.010 --> 01:45:14.150 in the in the text input below the map. So 1585 01:45:14.450 --> 01:45:19.935 you'll be reducing user error as well if you do that, and I think that may be a solution for you. 1586 01:45:21.195 --> 01:45:23.035 - Okay. - And what this map - I appreciate it. 1587 01:45:23.115 --> 01:45:32.330 - What this map is really saving despite what you're seeing here is the users longitude and latitude with with regard to what that means in in the Google Maps. 1588 01:45:32.330 --> 01:45:36.830 So putting in an address you're effectively saving a longitude and latitude. 1589 01:45:37.449 --> 01:45:45.735 And furthermore what you can do is you can drag the pointer directly to a spot, and that will change the longitude and latitude saved. 1590 01:45:45.735 --> 01:45:46.235 So, 1591 01:45:46.535 --> 01:45:52.395 that's one option, and then the the option you mentioned is you could import members with longitude and latitude. 1592 01:45:52.455 --> 01:45:55.195 I think the variable names are lat and lawn 1593 01:45:55.575 --> 01:45:56.955 when you're importing. Mhmm. 1594 01:45:58.680 --> 01:45:59.180 - Yeah. 1595 01:45:59.640 --> 01:46:05.000 Is is it possible to include multiple locations for a single listing or is that not something we could do? 1596 01:46:05.000 --> 01:46:07.020 - Yeah. You're gonna want the 1597 01:46:08.120 --> 01:46:12.495 this add on, which is the multi location manager. Let me just show you real quick. 1598 01:46:13.855 --> 01:46:16.835 - Okay. - And I'll put a link there for you 1599 01:46:18.575 --> 01:46:20.755 here. Multi location listings. 1600 01:46:21.695 --> 01:46:25.135 And this allows a single member to select additional locations. 1601 01:46:25.135 --> 01:46:27.075 I'll just quickly show you how that works 1602 01:46:27.390 --> 01:46:28.929 before we wrap up here. 1603 01:46:29.390 --> 01:46:31.409 So there's a link in the chat for everyone. 1604 01:46:31.790 --> 01:46:35.790 So when you have that add on the there's a service areas tab here. 1605 01:46:35.790 --> 01:46:39.650 You can choose which membership levels can select additional locations. 1606 01:46:40.190 --> 01:46:42.530 In this case this membership level can select, 1607 01:46:44.055 --> 01:46:46.315 let's see here, three additional locations, 1608 01:46:46.855 --> 01:46:50.235 and you can you can enter it city and a postal code. 1609 01:46:50.535 --> 01:46:51.755 So I'll just put 1610 01:46:52.375 --> 01:46:55.275 I'll just put the we'll do Beverly Hills 90210, 1611 01:46:55.810 --> 01:47:00.290 and I can add this as an area that I wanna be found in, Beverly Hills. 1612 01:47:00.290 --> 01:47:02.550 So now this listing will also be found 1613 01:47:03.170 --> 01:47:06.290 within Beverly Hills, and I can also say 90210, 1614 01:47:06.290 --> 01:47:07.665 although they're within each other. 1615 01:47:07.825 --> 01:47:11.525 But this is how members can be found within other regions or areas. 1616 01:47:13.585 --> 01:47:14.085 - Okay. 1617 01:47:14.465 --> 01:47:14.965 Great. 1618 01:47:15.425 --> 01:47:17.925 - Alright. Thanks a lot Sean for your question there. 1619 01:47:19.265 --> 01:47:20.005 - Thank you. 1620 01:47:21.349 --> 01:47:27.770 - Alright guys, this wraps up another amazing webinar Wednesday. Thank you guys so much for joining. 1621 01:47:27.909 --> 01:47:34.285 If you would like your website showcased in the next webinar you can email events@brilliantdirectories.com. 1622 01:47:34.285 --> 01:47:35.985 Just please include a link 1623 01:47:36.365 --> 01:47:38.145 to the website that you would like 1624 01:47:38.525 --> 01:47:39.025 showcased. 1625 01:47:39.565 --> 01:47:44.700 Don't forget the tips of the week, the three awesome ways to use your website announcement message. 1626 01:47:45.020 --> 01:47:48.860 Thank you very much to Ken Gardner for allowing us to showcase his website. 1627 01:47:48.860 --> 01:47:54.160 It was great to see how you're using study abroad lists to attract students to study abroad programs. 1628 01:47:55.340 --> 01:48:00.135 And there is a promo today if you'd like all the add ons that Brilliant Directories offers. 1629 01:48:00.135 --> 01:48:04.554 We mentioned a lot of add ons in this webinar today. They're definitely helpful for your website. 1630 01:48:05.014 --> 01:48:15.594 You can use the promo code VIP 25 to sign up for the VIP add ons club, which gets you all 35 plus add ons along with any add ons we release in the future. 1631 01:48:16.050 --> 01:48:18.710 So we hope you guys can take advantage of that. 1632 01:48:20.130 --> 01:48:25.570 And lastly, if you haven't yet done so please join us in our Facebook marketing group. 1633 01:48:25.570 --> 01:48:29.505 You can go to brilliantdirectories.com/facebook. 1634 01:48:29.505 --> 01:48:32.565 We can carry on the conversation here from webinar Wednesday. 1635 01:48:32.945 --> 01:48:37.825 And the next webinar is two weeks from now. We'll look forward to joining you then. 1636 01:48:37.825 --> 01:48:42.005 Thank you everyone for joining us and a special thank you to Gabriel and Patrick 1637 01:48:42.526 --> 01:48:45.825 for joining us in this webinar Wednesday. We'll catch you guys soon. 1638 01:48:46.526 --> 01:48:47.906 - Have a brilliant day everyone.