WEBVTT

1
00:00:01.120 --> 00:00:06.660
Alright, guys. Let's dive right into it. Welcome to webinar Wednesday by Brilliant Directories,

2
00:00:07.440 --> 00:00:10.099
where we have tips to grow your online

3
00:00:10.559 --> 00:00:14.660
community. It's great to be with you guys here today. I see a lot of familiar

4
00:00:15.014 --> 00:00:18.855
faces and names. Vincent, great to see you here in the webinar.

5
00:00:18.855 --> 00:00:24.794
We have a great presentation for you today, and we hope that you guys have some good questions for us for towards the end

6
00:00:25.095 --> 00:00:26.154
of the webinar.

7
00:00:27.670 --> 00:00:32.150
If this is your first webinar Wednesday, welcome. It's a great place to be.

8
00:00:32.150 --> 00:00:34.170
It's one of my favorite times of the week.

9
00:00:34.310 --> 00:00:40.070
I'm Jason there on the left, and we're lucky to be joined by Rick and Patrick today.

10
00:00:40.070 --> 00:00:43.130
Rick is one of the support specialists here at Brilliant Directories,

11
00:00:43.645 --> 00:00:47.265
And Patrick is a digital marketing expert that knows Brilliant Directories

12
00:00:47.645 --> 00:00:51.905
and online marketing inside and out. So it's great to be with you guys here today on the webinar.

13
00:00:52.045 --> 00:00:56.145
Thanks a lot, Jason. And, looking forward to helping some people get off the hamster wheel today.

14
00:00:56.780 --> 00:00:58.240
Thanks, Jason. Happy to be

15
00:01:00.540 --> 00:01:03.600
here. Awesome. And I always encourage you, if you haven't joined

16
00:01:03.900 --> 00:01:09.420
our free Facebook group, you can go to brilliantdirectories.com/Facebook

17
00:01:09.420 --> 00:01:14.025
and join the group. It's a great place to carry the conversation after webinar Wednesdays.

18
00:01:14.245 --> 00:01:17.865
There's great discussions, and really awesome participation there.

19
00:01:18.165 --> 00:01:23.305
I'm in there, other BD staff members are in there, and there are some real great conversation starters

20
00:01:23.700 --> 00:01:24.979
in that Facebook group.

21
00:01:24.979 --> 00:01:31.860
So if you want to just take thirty seconds right now and join, you can go to brilliantdirectories.com/facebook,

22
00:01:31.860 --> 00:01:33.400
and we'll see you guys in there.

23
00:01:33.940 --> 00:01:37.640
And for those first timers joining webinar Wednesday, welcome.

24
00:01:38.174 --> 00:01:42.915
There is a wealth of knowledge and information shared in each and every one of these webinars.

25
00:01:43.295 --> 00:01:51.555
We try to have a strong focus on sharpening our marketing skills to help our directory websites grow faster and more efficiently.

26
00:01:52.130 --> 00:01:54.950
Some topics that we cover and some questions that we can take,

27
00:01:55.410 --> 00:02:06.310
are related to how to convert visitors in to members or paying members, how to increase your overall website traffic, how to drive more traffic using different strategies and tools.

28
00:02:06.745 --> 00:02:14.425
What's always fun for me is identifying revenue opportunities because this is different for every single industry and different audiences that you're serving.

29
00:02:14.425 --> 00:02:17.885
So through conversations in Webinar Wednesday, we can identify

30
00:02:18.665 --> 00:02:23.590
potential revenue opportunities that weren't apparent at a first glance of your site.

31
00:02:23.810 --> 00:02:27.590
And one of my favorite out of this list is improving your website's navigation.

32
00:02:27.970 --> 00:02:30.710
I think a clean, simple, and direct navigation

33
00:02:31.490 --> 00:02:32.710
is 90%

34
00:02:32.930 --> 00:02:34.754
of what makes a site successful.

35
00:02:34.754 --> 00:02:44.775
When you over develop a site, or have too many things that you want people to do, it could really guide them to places that aren't really beneficial to your website's growth.

36
00:02:45.075 --> 00:02:48.454
So have your questions ready. If you're stuck on any one of these topics,

37
00:02:48.770 --> 00:02:52.390
these are things we'd love to cover in the webinar today with you.

38
00:02:53.250 --> 00:03:01.350
And since we have a lot to cover this webinar, we're gonna dive right into it, and we have a new segment here called Rick's Corner.

39
00:03:01.775 --> 00:03:02.595
Rick's Corner,

40
00:03:02.895 --> 00:03:06.115
is a place where he will answer simple solutions

41
00:03:06.415 --> 00:03:06.915
for

42
00:03:07.215 --> 00:03:09.395
common questions. And today's topic

43
00:03:09.855 --> 00:03:11.395
is how to align

44
00:03:12.015 --> 00:03:14.915
multiple membership levels on your

45
00:03:15.215 --> 00:03:16.275
pricing page.

46
00:03:16.630 --> 00:03:22.310
And Rick, before we get into this, why did we choose this topic, and what is a pricing page exactly?

47
00:03:22.310 --> 00:03:25.770
And I can pass the presentation over to you if you need to.

48
00:03:27.030 --> 00:03:31.130
Great. Yes. Thank you. Please do, Jason. Alright. So

49
00:03:32.325 --> 00:03:33.625
basically, the

50
00:03:33.925 --> 00:03:39.385
the pricing page is the the join page the join page that comes on all of the brand directories websites.

51
00:03:41.045 --> 00:03:42.985
Happy to show you here real quick.

52
00:03:43.525 --> 00:03:46.665
I'm passing that over to you, Rick. You should have it in just a second.

53
00:03:47.360 --> 00:03:49.300
Thank you very much. I do.

54
00:03:49.640 --> 00:03:50.140
K.

55
00:03:50.480 --> 00:03:50.980
Perfect.

56
00:03:51.280 --> 00:03:57.140
Alright. So this is the the pricing page. This is the pricing page, Jason. This is the

57
00:03:57.760 --> 00:03:59.940
the the the regular join page.

58
00:04:00.675 --> 00:04:02.935
It's a static page that comes by default

59
00:04:03.235 --> 00:04:04.455
with brilliant directories.

60
00:04:05.315 --> 00:04:08.695
Some of our our partners decide to go with three plans

61
00:04:09.155 --> 00:04:11.015
instead of four. Some people might

62
00:04:11.315 --> 00:04:14.100
decide to use two plans instead of four.

63
00:04:14.660 --> 00:04:17.480
It's a very common question that we get regularly.

64
00:04:18.339 --> 00:04:25.640
So I'll be happy to show you how easy it is just to center and align those pricing plans to match your membership levels.

65
00:04:25.940 --> 00:04:28.120
So you're saying when people have different levels,

66
00:04:28.485 --> 00:04:31.764
sometimes it's not centered or it looks a little bit off.

67
00:04:31.764 --> 00:04:36.425
You can control the the width and the size of these boxes so they look nice on this page.

68
00:04:38.245 --> 00:04:40.800
Exactly correct. And it's super easy to do.

69
00:04:41.599 --> 00:04:42.099
Basically,

70
00:04:42.720 --> 00:04:50.740
to get started, we're gonna jump to the back end of PIN directories and we're gonna get started on the on the from the dashboard.

71
00:04:51.360 --> 00:04:56.745
What we're gonna or where we're gonna going to navigate is to the toolbox and we're gonna open up the menu manager.

72
00:04:57.945 --> 00:05:04.205
Now by opening up the menu manager, we're going to have the, the pricing page menu, which is the one that we want to edit,

73
00:05:05.065 --> 00:05:05.725
in order

74
00:05:06.185 --> 00:05:09.165
to modify the join page. So let me go ahead and click edit.

75
00:05:11.819 --> 00:05:12.319
Alright.

76
00:05:13.020 --> 00:05:15.500
What we have here are the four different plans.

77
00:05:15.500 --> 00:05:21.360
So as you can see here, those plans correspond to the plans that we have here on the join page.

78
00:05:21.819 --> 00:05:25.759
Right. So So so I just wanna stop there. So I see there's four plans.

79
00:05:26.345 --> 00:05:30.445
So what is making these four plans aligned like this right now?

80
00:05:31.705 --> 00:05:33.245
Okay. That's a great question.

81
00:05:34.025 --> 00:05:34.925
That's controlled

82
00:05:35.705 --> 00:05:38.400
by this class that you that you see right here.

83
00:05:38.960 --> 00:05:43.940
So this class controls the amount of elements that are displayed aligned

84
00:05:44.400 --> 00:05:46.979
in in the join page in the join page.

85
00:05:47.680 --> 00:05:52.020
So the the was that clear? Like, it's it's this one right here.

86
00:05:52.465 --> 00:05:54.405
So I know that

87
00:05:54.785 --> 00:05:57.365
the Brilliant directory sites are built on Bootstrap,

88
00:05:57.985 --> 00:06:02.705
and Bootstrap works, and I don't wanna get too complicated, it works in a column system.

89
00:06:02.705 --> 00:06:07.860
So there's 12 columns on a row. One, two, three, four, five, six, seven, eight, nine, 10, 11, 12.

90
00:06:08.160 --> 00:06:09.940
So when you see the coal

91
00:06:10.320 --> 00:06:11.620
MD three there,

92
00:06:12.160 --> 00:06:14.419
if you open that up, so is that saying

93
00:06:14.800 --> 00:06:17.780
that that box should be three columns wide?

94
00:06:20.160 --> 00:06:20.900
It's using

95
00:06:21.255 --> 00:06:24.715
three elements out of the 12 grid system. Gotcha.

96
00:06:25.095 --> 00:06:29.095
So three times four equals 12, so we're getting a full width out of those.

97
00:06:29.095 --> 00:06:33.995
So each one of these is three columns wide, and there's 12 columns available.

98
00:06:34.480 --> 00:06:34.980
Gotcha.

99
00:06:37.120 --> 00:06:39.060
Okay. Correct. That's why you see four.

100
00:06:39.360 --> 00:06:41.700
So if if we get rid of one,

101
00:06:42.640 --> 00:06:48.500
which I'm gonna do right now simply by deleting this last element plan number four, gonna get rid of that one,

102
00:06:49.544 --> 00:06:50.685
Delete all sub levels.

103
00:06:52.745 --> 00:06:53.245
Okay.

104
00:06:53.865 --> 00:06:57.324
So if I get rid of that last one and I refresh this page

105
00:06:57.944 --> 00:06:59.884
Thank you. The elements are not gonna align

106
00:07:00.185 --> 00:07:03.324
properly. Nice. Right. So now you have three here,

107
00:07:04.320 --> 00:07:07.300
but they're not filling up the whole page nor are they centered.

108
00:07:08.640 --> 00:07:11.620
Exactly correct. And that's the question that we get

109
00:07:12.320 --> 00:07:18.615
pretty often. K. So the way that to to edit that, you actually have a few options at this point.

110
00:07:18.615 --> 00:07:24.715
But what we're gonna do is increase the width of each element so that they're aligned properly in the join page.

111
00:07:24.935 --> 00:07:26.635
So to do that again, we're gonna

112
00:07:27.495 --> 00:07:31.355
open up the pricing page menu, and we're gonna edit the element that we were,

113
00:07:31.815 --> 00:07:32.875
talking about before.

114
00:07:33.229 --> 00:07:36.050
So instead of three, we're gonna switch that to a four.

115
00:07:36.830 --> 00:07:43.169
Bear in mind that you need to do this only on this, like the parent element, so make sure that everything else is closed.

116
00:07:43.949 --> 00:07:47.410
We're gonna open this one up as well and switch that three to a four,

117
00:07:48.065 --> 00:07:51.925
and switch this last one again to a four. Now we're gonna save this.

118
00:07:52.385 --> 00:07:53.525
So now we have

119
00:07:53.905 --> 00:07:59.525
three elements, and they're each gonna be four columns wide. So three times four is

120
00:07:59.825 --> 00:08:05.759
12. Cool. And it should center them and take up the whole space here. Very nice.

121
00:08:07.340 --> 00:08:07.840
Correct.

122
00:08:08.460 --> 00:08:13.099
So that that would be the easy the easiest way to get this done. Plus, it looks really nice.

123
00:08:13.340 --> 00:08:16.560
It allows you to add, enough information and descriptive,

124
00:08:17.325 --> 00:08:20.305
information here on the element to get your point across.

125
00:08:20.685 --> 00:08:22.465
So that one is really useful.

126
00:08:23.405 --> 00:08:28.925
Now the the same thing happens if we jump back and we get rid of the plan number three, Jason.

127
00:08:28.925 --> 00:08:32.350
So I'm just gonna go ahead and delete this one. Okay. It's making me nervous.

128
00:08:32.350 --> 00:08:33.809
I don't know what's gonna happen next.

129
00:08:36.110 --> 00:08:39.730
So no. No. Don't get nervous. It's super easy. Okay. So now we're gonna

130
00:08:40.190 --> 00:08:44.130
we we have two elements here. Right? So we're gonna save those changes.

131
00:08:45.265 --> 00:08:47.365
When we jump back to the join page,

132
00:08:48.065 --> 00:08:49.685
which I'm gonna do right now

133
00:08:51.585 --> 00:08:52.325
and refresh,

134
00:08:53.665 --> 00:08:57.745
now, like, the the same thing happens as before. So we're only gonna have two now.

135
00:08:57.745 --> 00:09:02.710
They're not aligned. We have a big space there. So it doesn't look professional at all.

136
00:09:02.710 --> 00:09:10.170
So if I wanted to, I could make them coal m d six and coal m d six, and they would each be six and six to take up the full 12.

137
00:09:10.310 --> 00:09:12.010
But that seems really wide

138
00:09:12.575 --> 00:09:14.275
for for pricing plans.

139
00:09:16.015 --> 00:09:20.115
Yep. That is correct. And that's a that's a valid way to go about it.

140
00:09:20.975 --> 00:09:24.595
Another way to go about it would be to add in the, to add the offset,

141
00:09:25.295 --> 00:09:25.955
the offset,

142
00:09:26.975 --> 00:09:27.450
class,

143
00:09:27.850 --> 00:09:29.230
that boots proposal offers.

144
00:09:29.290 --> 00:09:33.070
So, basically, what we would do at this point is going to be edit this element.

145
00:09:33.610 --> 00:09:35.210
We're gonna leave it be,

146
00:09:35.850 --> 00:09:36.590
with four,

147
00:09:37.130 --> 00:09:38.910
using four out of the 12.

148
00:09:39.290 --> 00:09:41.870
We're gonna use the following CSS class, call

149
00:09:42.825 --> 00:09:44.685
dash m d hyphen

150
00:09:45.705 --> 00:09:46.205
offset,

151
00:09:47.545 --> 00:09:49.465
and we're gonna go with one. Alright?

152
00:09:49.465 --> 00:09:55.410
So, basically, what we're gonna be doing here is pushing the both elements, one element to the right.

153
00:09:55.569 --> 00:09:56.870
So I'm gonna save this.

154
00:09:58.449 --> 00:10:02.149
Okay. And let's let's go ahead and and refresh the join page, see how

155
00:10:02.769 --> 00:10:03.829
this comes up.

156
00:10:07.889 --> 00:10:13.395
Okay. Alright. So it did push both elements to the right. Did you notice? Yeah. So

157
00:10:13.775 --> 00:10:19.315
colon d offset one, basically you're saying is move it one make it one column space,

158
00:10:19.855 --> 00:10:24.920
for that. So it's kind of adding a invisible column for us to push these towards the center.

159
00:10:24.920 --> 00:10:27.500
But it doesn't look like one is enough for this example.

160
00:10:28.760 --> 00:10:33.100
It's correct. So what we're gonna do is switch that one. It's at two.

161
00:10:33.735 --> 00:10:34.394
See if

162
00:10:34.935 --> 00:10:35.995
that shows up

163
00:10:36.855 --> 00:10:40.475
better. So it's gonna be gambling a little bit with this rolling the dice.

164
00:10:43.735 --> 00:10:44.875
Alright. Let's refresh.

165
00:10:47.255 --> 00:10:49.435
Okay. It does look better now. Right?

166
00:10:49.900 --> 00:10:51.280
That looks dead center.

167
00:10:53.340 --> 00:10:55.120
Okay. Yep. That looks better.

168
00:10:55.660 --> 00:10:59.440
Yeah. Give me one second here. Alright. So, yeah, that looks a lot better now.

169
00:10:59.660 --> 00:11:02.000
There's no extra space. They're centered

170
00:11:03.115 --> 00:11:03.615
and

171
00:11:03.995 --> 00:11:07.375
two fit properly with four using four out of the 12,

172
00:11:07.995 --> 00:11:09.935
elements in the grid view, Jason.

173
00:11:10.394 --> 00:11:10.894
Gotcha.

174
00:11:11.834 --> 00:11:12.334
Okay.

175
00:11:13.035 --> 00:11:14.415
What would one look like?

176
00:11:16.040 --> 00:11:20.220
Alright. So we can go with one. We would need to push or increase the offset

177
00:11:20.600 --> 00:11:26.540
as well. So if we switch let's say, let's get rid of this one. So I'm just gonna delete this one.

178
00:11:29.115 --> 00:11:29.615
Alright.

179
00:11:30.715 --> 00:11:31.535
And save.

180
00:11:33.195 --> 00:11:33.675
K.

181
00:11:34.155 --> 00:11:37.755
So, basically, what's gonna happen is that this guy is gonna be alone by itself.

182
00:11:37.755 --> 00:11:42.815
We would need to basically just give increase the amount of offset on the left so that it's also centered.

183
00:11:43.190 --> 00:11:45.769
Because if I go ahead and refresh this page right now,

184
00:11:47.029 --> 00:11:47.850
see it's all

185
00:11:48.230 --> 00:11:54.149
by itself. It doesn't look nice at all. So we could do what you would what you mentioned before.

186
00:11:54.149 --> 00:11:59.015
We could increase the size from a four to a six, or we can increase the size of the offset

187
00:11:59.395 --> 00:12:00.215
to a three.

188
00:12:00.595 --> 00:12:02.295
So let's go ahead and add a three here.

189
00:12:02.675 --> 00:12:03.815
Leave it as a four.

190
00:12:04.595 --> 00:12:05.415
Save it.

191
00:12:08.195 --> 00:12:10.295
K. And let's go ahead and refresh this.

192
00:12:17.690 --> 00:12:19.950
Wait. Let me save. There it goes.

193
00:12:21.770 --> 00:12:22.270
Alright.

194
00:12:22.665 --> 00:12:23.165
And

195
00:12:24.345 --> 00:12:27.324
let's edit this. K. So column d four,

196
00:12:27.865 --> 00:12:29.245
column d opposite three.

197
00:12:30.505 --> 00:12:31.005
See

198
00:12:32.264 --> 00:12:33.165
if that works.

199
00:12:34.790 --> 00:12:38.410
Yeah. There you go. It go there you go. So I think that it needs another one. Right?

200
00:12:39.110 --> 00:12:39.510
Yeah.

201
00:12:39.990 --> 00:12:42.310
So it looks like it just needs a little trial and error there.

202
00:12:42.310 --> 00:12:46.630
I guess you can increase its width or the offset width until you get it just about right.

203
00:12:46.630 --> 00:12:52.005
But there's really nothing that can break besides changing the numbers between a number from one through 12.

204
00:12:53.345 --> 00:12:54.404
Exactly correct.

205
00:12:54.865 --> 00:12:56.084
Yeah. Exactly correct.

206
00:12:56.305 --> 00:13:03.204
Just, those would be the two elements that you would basically need to modify in order to get to get those pricing elements to align properly.

207
00:13:03.790 --> 00:13:08.290
Jason, one final thing. Just we have, we have documentation about this,

208
00:13:09.070 --> 00:13:12.850
and it does include, like, what inform what what elements you need to add,

209
00:13:13.550 --> 00:13:17.410
and in what in what location so that everyone can go ahead and use that for reference.

210
00:13:17.805 --> 00:13:18.205
Awesome. Yeah.

211
00:13:18.205 --> 00:13:23.665
You wanna, let's share that when the in the chat with everyone here on the the GoToWebinar chat here.

212
00:13:25.405 --> 00:13:27.665
Perfect. This this guy right here.

213
00:13:30.279 --> 00:13:33.660
Okay. And the name of the article is a toolbox menu manager,

214
00:13:34.360 --> 00:13:36.779
pricing page outer CSS class alignment.

215
00:13:37.240 --> 00:13:39.640
Gotcha. And you have and you start with the example for four.

216
00:13:39.640 --> 00:13:45.820
So if you have more like five or six or eight, I guess that you can just have them go on on the second line underneath

217
00:13:46.274 --> 00:13:47.334
your top row.

218
00:13:48.834 --> 00:13:49.815
That is correct.

219
00:13:50.274 --> 00:13:53.555
Got it. Or you can create another static page and simply add it.

220
00:13:53.555 --> 00:13:56.535
But, yeah, that would be a little bit more work. Perfect.

221
00:13:57.795 --> 00:13:58.295
Okay.

222
00:13:58.920 --> 00:14:01.880
Great. Let's take some questions. I'm gonna lower everyone's hands.

223
00:14:01.880 --> 00:14:09.260
If anyone needs help with their their pricing page alignment right now or has questions about the pricing page alignment, let's take some questions

224
00:14:10.884 --> 00:14:13.785
from from the attendees here. Let me take the controls

225
00:14:14.165 --> 00:14:17.625
back, Rick, here. Thank you for that presentation. Super helpful.

226
00:14:18.805 --> 00:14:23.285
Alright. Let's see. It's pretty simple and self explanatory, but it is a common question.

227
00:14:23.285 --> 00:14:25.065
You just need to know what to do

228
00:14:25.760 --> 00:14:26.560
with those numbers.

229
00:14:26.560 --> 00:14:35.300
I don't assume unless you're familiar with Bootstrap or you didn't find the documentation it would be obvious, so that's why we kinda wanted to present on that here today.

230
00:14:36.480 --> 00:14:37.780
Alright thank you Rick.

231
00:14:38.815 --> 00:14:46.834
And something super exciting that's gonna be high value for everyone here, no matter what stage your website is in, is

232
00:14:47.214 --> 00:14:47.714
today's

233
00:14:48.175 --> 00:14:49.394
tip of the week.

234
00:14:49.535 --> 00:14:56.410
And today's tip of the week is something that we've been thinking about for a few weeks, and we think right now is a great time to present on this.

235
00:14:56.410 --> 00:14:59.870
We've had some great tip of the week segments in the previous webinars,

236
00:15:00.410 --> 00:15:02.589
and this one is gonna help you,

237
00:15:03.130 --> 00:15:05.470
get off the hamster wheel and continuously

238
00:15:05.850 --> 00:15:06.350
grow

239
00:15:06.730 --> 00:15:07.450
your website.

240
00:15:07.450 --> 00:15:13.725
And I wanna bring Pat in on this mainly because he has a lot of good tips that contributed to this tip of the week.

241
00:15:13.725 --> 00:15:15.825
So, Pat, can you tell us a little bit about,

242
00:15:16.205 --> 00:15:23.345
what a hamster wheel is and how it could, stunt a website's growth or hinder a website's growth?

243
00:15:24.540 --> 00:15:25.019
Absolutely.

244
00:15:25.019 --> 00:15:30.800
So so a hamster heel of hamster wheel, of course, as we all know, it just spins round and round.

245
00:15:31.019 --> 00:15:34.480
And regardless of how fast you run and how hard you try,

246
00:15:34.860 --> 00:15:38.560
you don't make any progress. You burn a lot of calories along the way.

247
00:15:38.995 --> 00:15:44.134
But in terms of progress and and getting further down the journey of growing a business, growing a website,

248
00:15:44.754 --> 00:15:48.694
you've made almost no progress at all. So the idea here is

249
00:15:49.074 --> 00:15:53.475
to identify we're gonna help you identify if you're even stuck in the hamster wheel.

250
00:15:53.475 --> 00:15:57.850
A lot of times, when I'm doing consultation calls or I'm I'm speaking with people about their businesses,

251
00:15:58.390 --> 00:16:05.670
they don't realize that they've actually been stuck at what they're doing for the past six months, the past year, and they haven't done anything to get off the hamster wheel.

252
00:16:05.670 --> 00:16:07.370
And they're just trying to run faster,

253
00:16:07.764 --> 00:16:11.865
And running faster is not a good technique for getting off of it.

254
00:16:13.925 --> 00:16:15.464
Yeah. And and it could be detrimental

255
00:16:15.845 --> 00:16:16.345
to

256
00:16:16.805 --> 00:16:18.505
not yourself, to your organization.

257
00:16:19.605 --> 00:16:25.089
You'll start getting frustrated at, you know maybe colleagues, or the platform you're using,

258
00:16:26.029 --> 00:16:26.770
when really

259
00:16:27.150 --> 00:16:30.210
the goal here is to get off the hamster wheel, and

260
00:16:30.750 --> 00:16:38.305
continuously do different things that help propel the business forward rather than focusing on one task, and one task alone.

261
00:16:39.405 --> 00:16:40.125
That's correct.

262
00:16:40.125 --> 00:16:50.145
You you'll lose motivation eventually if you don't take action and and do something to switch things up a little bit, and that's what I'm excited about the presentation as well is hopefully

263
00:16:50.470 --> 00:16:56.090
we'll help some people on this webinar identify whether they're on a hamster wheel and they're stuck, and more importantly,

264
00:16:56.470 --> 00:16:58.650
what they can do to get get off of it.

265
00:16:59.190 --> 00:17:03.370
Absolutely. And and guys, don't worry. There will be a replay of this webinar on our website,

266
00:17:04.150 --> 00:17:04.650
soon.

267
00:17:05.035 --> 00:17:06.895
But if you want to take some notes,

268
00:17:07.275 --> 00:17:16.175
these are the five proven pillars to continuously grow your website over time from day one even if you've been in business and online for five years.

269
00:17:16.795 --> 00:17:19.694
And the key here is with these five steps

270
00:17:20.000 --> 00:17:20.900
is to continuously

271
00:17:21.440 --> 00:17:27.380
cycle through these steps, and again not get stuck on the hamster wheel in one of these areas.

272
00:17:27.840 --> 00:17:32.820
Pat can you just share with us one through five real quickly, and which one you feel is the most important

273
00:17:33.184 --> 00:17:34.325
for for a business?

274
00:17:35.505 --> 00:17:38.005
Sure thing. And and like Jason just said,

275
00:17:38.385 --> 00:17:42.005
the the key is not to spend a long time in any one of these areas.

276
00:17:42.065 --> 00:17:46.005
It's good to define a maximum amount of time that you'll spend in each one.

277
00:17:46.385 --> 00:17:48.325
For example, perhaps one week

278
00:17:48.670 --> 00:17:52.770
per section before you go and repeat the cycle. This is a cycle,

279
00:17:53.150 --> 00:17:57.650
meaning that once you've completed the entire cycle, you wanna restart it up again,

280
00:17:58.030 --> 00:17:59.010
and just identifying

281
00:17:59.310 --> 00:18:03.170
a different need and building a system around it.

282
00:18:03.495 --> 00:18:12.395
So what you'll wanna do is you'll wanna identify what is it that your website is helping resolve for your end users, for the members, for the public.

283
00:18:13.015 --> 00:18:15.495
Then you're gonna wanna build some content around that.

284
00:18:15.495 --> 00:18:20.110
We'll give you some ideas on the type of supporting content you'd wanna build on that.

285
00:18:20.110 --> 00:18:21.169
It's much easier

286
00:18:21.630 --> 00:18:28.450
to have these two, items figured out before you jump into the third step, which is designing an easy to use website.

287
00:18:29.665 --> 00:18:35.825
Unfortunately, most of the time I work with people, they start at step three, and they don't spend enough time at step one and step two.

288
00:18:35.825 --> 00:18:43.425
And then they kind of, they get stuck, obviously, because they're missing the the the marketing assets that you'd be required to get to step four and step five.

289
00:18:43.425 --> 00:18:49.049
So they just are in limbo in step three forever and ever, tweaking and designing and customizing their websites.

290
00:18:49.509 --> 00:18:52.409
And then, of course, following up with your members and subscribers.

291
00:18:52.710 --> 00:18:58.070
We touched on that in the past and a couple of other webinars, but we give you a little bit more information on that.

292
00:18:58.070 --> 00:18:59.690
And then, most importantly,

293
00:19:00.205 --> 00:19:03.165
restarting that cycle. And then for me, the most important one,

294
00:19:03.565 --> 00:19:05.585
is without a doubt the first step,

295
00:19:06.285 --> 00:19:08.465
finding a a need and and filling it.

296
00:19:08.925 --> 00:19:13.665
Yeah. I have to agree. And, again, I wanna also reiterate, a lot of people start with step three.

297
00:19:14.020 --> 00:19:18.200
When I was in university and in college and I had to write an essay on a topic,

298
00:19:19.140 --> 00:19:27.695
you know I'd outline what I was going to write about, and then when it came time to actually put the sentences and paragraphs together, the essay essentially wrote itself.

299
00:19:27.835 --> 00:19:29.934
So steps one and two is really outlining

300
00:19:31.035 --> 00:19:40.095
what your unique selling proper proposition is, what your websites about, and step three will basically write itself designing your website because you're just going to fill in the blanks

301
00:19:40.580 --> 00:19:44.440
with all the copy that you've, and content that you've created beforehand.

302
00:19:45.300 --> 00:19:46.600
Alright. Let's move into

303
00:19:46.980 --> 00:19:50.280
what it means to find a need, and and fill it.

304
00:19:51.300 --> 00:19:55.575
So why is this the most important step Pat? Why are we putting an emphasis on this one?

305
00:19:57.335 --> 00:20:02.075
Because if if there's no if there's no purpose to your website, if you can't identify

306
00:20:02.375 --> 00:20:08.550
why someone should join, it's gonna be very difficult for you to sell somebody on why they should join.

307
00:20:08.710 --> 00:20:15.290
Regardless of it being a membership that I pay for or just being a general user that would interact with your content and members,

308
00:20:15.590 --> 00:20:17.930
if you can't do a good job of identifying

309
00:20:18.390 --> 00:20:20.650
something your website does for your end users,

310
00:20:21.110 --> 00:20:23.835
they're definitely not gonna connect those dots for you.

311
00:20:24.794 --> 00:20:25.294
Okay.

312
00:20:25.995 --> 00:20:26.395
Yeah.

313
00:20:26.395 --> 00:20:32.654
I I notice a lot of people enter in niches that they used to work in or they currently work in, so it's good that you know,

314
00:20:33.274 --> 00:20:37.774
some of the pain points as a professional who might be working, in your industry.

315
00:20:38.235 --> 00:20:38.735
And

316
00:20:39.090 --> 00:20:44.610
what's most helpful is if you can find out what frustrates you and aim to solve that problem.

317
00:20:44.610 --> 00:20:47.590
Maybe there's another solutions provider out there, but

318
00:20:48.130 --> 00:20:50.470
they're missing the they're missing something

319
00:20:50.770 --> 00:21:00.095
in their workflow, and they're not really providing a good service to the industry professionals, and that's maybe something that frustrates you and the problem that you want to solve.

320
00:21:00.635 --> 00:21:04.654
And that's where you can find out what you can do to make that process

321
00:21:04.955 --> 00:21:08.015
better, and provide a better value to

322
00:21:08.320 --> 00:21:10.660
the professionals who would be joining your website.

323
00:21:11.920 --> 00:21:14.800
That's correct. And and I've even worked with people before.

324
00:21:14.800 --> 00:21:19.780
They've taken an interesting approach about it. Oftentimes people are thinking, what frustrates me?

325
00:21:19.840 --> 00:21:20.820
I'm a vendor.

326
00:21:21.125 --> 00:21:25.285
What frustrates me? I'm gonna make a website to help make my job easier. Right?

327
00:21:25.285 --> 00:21:26.825
Because those will be my members.

328
00:21:26.885 --> 00:21:30.585
And I've had other people take the opposite approach and say, what frustrates

329
00:21:31.125 --> 00:21:31.865
my customers

330
00:21:32.165 --> 00:21:34.325
about choosing vendors? Because I'm a vendor.

331
00:21:34.325 --> 00:21:40.789
I know the pains that they go through, and they'll build an entire website based around the end user, their customers,

332
00:21:41.169 --> 00:21:42.230
because they know

333
00:21:42.770 --> 00:21:47.010
how difficult it is for their customers to choose the right vendor. And they're saying, hey.

334
00:21:47.010 --> 00:21:48.309
I'm an industry expert.

335
00:21:48.705 --> 00:21:50.625
I know the information you need to know.

336
00:21:50.625 --> 00:21:59.205
I'm gonna build a website, and I'm gonna make it super easy and super useful for people to come to my site to choose the vendor in x industry and x niche.

337
00:21:59.585 --> 00:22:02.965
So you can also help tackle what frustrates your customers

338
00:22:03.370 --> 00:22:04.730
and build around that first.

339
00:22:04.730 --> 00:22:10.990
Because, again, if you're if you're end users, if the customers come to your site, your members will be happy to join.

340
00:22:11.770 --> 00:22:15.070
And tell us a little bit about what number four is and how,

341
00:22:16.995 --> 00:22:22.695
what it has to do with repeating this cycle over and over again going through steps one through five of the five pillars.

342
00:22:24.355 --> 00:22:28.515
You you got it. And and maybe what we can do just to really simplify it, let's go really basic.

343
00:22:28.515 --> 00:22:30.215
Can you go to the demo bootstrap

344
00:22:30.529 --> 00:22:36.630
all in one, template that you have, to kinda break it down? And and this is something that everybody

345
00:22:37.010 --> 00:22:40.149
because, again, I'm I we could over complicate the explanation.

346
00:22:40.289 --> 00:22:42.070
So I'm gonna simplify it for everybody.

347
00:22:42.610 --> 00:22:47.005
Let's say this is the end product. I would like to eventually have a directory

348
00:22:47.385 --> 00:22:54.745
that will have events and coupons and jobs and galleries and classifieds and properties and articles and members only content, so on and so forth.

349
00:22:54.745 --> 00:22:55.800
It looks great.

350
00:22:56.280 --> 00:22:59.740
Every time you launch any one of these types of features, you're basically

351
00:23:00.360 --> 00:23:05.820
choosing one of these cycles that we're talking about. Meaning, if you're going to allow

352
00:23:06.200 --> 00:23:08.780
the feature events to be published on your directory,

353
00:23:09.095 --> 00:23:10.775
it means that you need to be solving a problem.

354
00:23:10.775 --> 00:23:14.155
And the the maybe the problem that you're solving is allowing

355
00:23:14.695 --> 00:23:15.195
businesses

356
00:23:15.575 --> 00:23:18.475
that don't have big marketing dollars to advertise

357
00:23:18.855 --> 00:23:23.995
in your local directory. Perhaps I have a directory in a small my hometown, Thunder Bay, Ontario,

358
00:23:24.690 --> 00:23:28.450
And I realized that, you know what? There's the the independent theater scene.

359
00:23:28.450 --> 00:23:31.890
There's really nowhere for them to advertise. There's no sites that cater to them.

360
00:23:31.890 --> 00:23:33.429
There's just the big newspaper.

361
00:23:33.809 --> 00:23:37.110
So what my I'm gonna start off, and that's the first

362
00:23:37.605 --> 00:23:43.225
need that I'm gonna fill. I'm gonna start small, and I'm gonna I'm gonna have marketing materials

363
00:23:44.005 --> 00:23:49.545
filled around that. I'm gonna only launch the events, and I'm gonna start building landing pages

364
00:23:49.970 --> 00:23:57.590
only for events, barely people that have a smaller budget and introducing it as an exciting new way to promote your cool event.

365
00:23:57.650 --> 00:23:59.350
And I'm gonna try to gain traction,

366
00:23:59.970 --> 00:24:03.110
and that's gonna be it. I'm gonna deactivate properties.

367
00:24:03.465 --> 00:24:05.164
I'm going to deactivate classifieds.

368
00:24:05.465 --> 00:24:07.965
I'm not gonna launch the blog articles for members.

369
00:24:08.184 --> 00:24:11.885
I'm gonna basically remove all the other features, and I'm gonna launch with one.

370
00:24:12.105 --> 00:24:18.700
And I'm gonna make the content on my website, which we're kinda jumping into step two, but I'm gonna make the content on my website

371
00:24:19.000 --> 00:24:21.260
all about that need that I'm filling.

372
00:24:21.799 --> 00:24:23.019
Since it is small

373
00:24:23.320 --> 00:24:25.340
and it has one single purpose,

374
00:24:26.039 --> 00:24:37.825
my content's gonna be on point, and it's gonna be easier for me to complete that second step of the cycle, which is to have enough marketing assets to hopefully, get people to sign up and interact with my website.

375
00:24:37.965 --> 00:24:40.545
And when we're done this cycle that we're going over,

376
00:24:41.005 --> 00:24:43.245
then at that point, you'll look at that second need.

377
00:24:43.245 --> 00:24:47.500
And that second need could be a brilliant directory's feature, like classifies. It could be a,

378
00:24:48.140 --> 00:24:52.880
or it could be an additional feature on top of events. Perhaps you'll release recurring events.

379
00:24:53.420 --> 00:24:56.240
Perhaps you're gonna say, hey. Now we're also doing movies.

380
00:24:56.860 --> 00:25:01.600
That'll be up for you to to define what that second step is, but the idea is to slowly build

381
00:25:01.934 --> 00:25:03.875
upon each need that you help resolve.

382
00:25:04.815 --> 00:25:08.595
I think in the previous webinar, we we talked a lot about simplifying,

383
00:25:09.375 --> 00:25:15.455
your website's purpose and mission so that you can be really strong in one category, and then add more over time.

384
00:25:15.455 --> 00:25:24.820
So that's where this comes in when you recycle through the steps, and you come back to step one, you can consider other things that you want to release on your site, and other problems

385
00:25:25.120 --> 00:25:27.760
that you want to solve. That brings us to step two.

386
00:25:27.760 --> 00:25:30.820
Once you figured out the first thing that you want to hone in on,

387
00:25:31.385 --> 00:25:36.044
you want to write copy that sells. So copy is the content that people are gonna read

388
00:25:36.505 --> 00:25:37.144
on your site.

389
00:25:37.144 --> 00:25:42.205
So tell us a little bit about the different types of copy, and why it's they're important,

390
00:25:42.904 --> 00:25:44.445
to kind of explaining

391
00:25:44.825 --> 00:25:46.605
the why and how of your website.

392
00:25:48.370 --> 00:25:48.930
Sure thing.

393
00:25:48.930 --> 00:25:53.010
And and, again, if I define something simple and and, you know, I'm gonna I'm gonna run with this.

394
00:25:53.010 --> 00:25:57.510
I I I didn't plan for it, but I'll run with the idea of the the I have a local directory,

395
00:25:57.810 --> 00:26:00.390
and I wanna make it easy for smaller,

396
00:26:01.090 --> 00:26:04.784
organizations to promote their events, some that don't have a lot of good content.

397
00:26:05.325 --> 00:26:12.225
So now when I come down to this second step and I write about my mission and my vision and my about website,

398
00:26:12.605 --> 00:26:18.870
I can I have an idea of who my end user is, who why people would wanna support my directory, support the

399
00:26:19.670 --> 00:26:23.610
help talents, be found, and help people that don't have a big budget,

400
00:26:24.230 --> 00:26:26.710
market their their services, and, hopefully, they can,

401
00:26:27.270 --> 00:26:32.385
grow their their their their their performances, get more people to attend, and so on and so forth?

402
00:26:32.845 --> 00:26:38.065
By having a clear as first step, I can start writing about that. If I am the

403
00:26:38.685 --> 00:26:44.445
directory that hasn't even landed a member, and I'm saying I'm gonna be the the the one shop

404
00:26:45.110 --> 00:26:50.730
one size fits all directory for Thunder Bay where you're gonna anything you're looking for, you're gonna be able to find it.

405
00:26:50.790 --> 00:26:54.490
What I'm doing is I'm delivering a promise I'm never gonna be able to deliver.

406
00:26:54.790 --> 00:26:58.650
I'm basically pitching the end product, which is gonna take me years to develop

407
00:26:58.955 --> 00:27:02.155
and making that what my about and my mission statement is.

408
00:27:02.155 --> 00:27:12.735
And there's gonna be a disconnect from my end users, and I'll be in that hamster wheel because I'm never gonna be able to get get the site point where it can catch up to the content I'm creating.

409
00:27:13.140 --> 00:27:16.180
If that does that make any sense, Jason? Yeah. Yeah. It does.

410
00:27:16.420 --> 00:27:18.680
And, again, it just goes back to simplifying

411
00:27:19.060 --> 00:27:21.400
what you're offering to people.

412
00:27:21.620 --> 00:27:33.135
And the simpler the the offering, the easier your job is, and the easier it is for potential members and subscribers to understand what you're trying to do, and what your mission is all about.

413
00:27:34.155 --> 00:27:35.275
And so your

414
00:27:36.075 --> 00:27:42.975
So so so at this point, Jason, what I would do next then is I would go and find somebody that has a local theater, maybe a university,

415
00:27:43.650 --> 00:27:47.190
that they're trying to to put to put get their students to get more exposure.

416
00:27:47.410 --> 00:27:52.370
And I'll tell them, hey. I know you need help with marketing. Can I create a profile for you?

417
00:27:52.370 --> 00:27:56.530
I'm gonna help you market your events. I'm gonna help get students to come on board.

418
00:27:56.530 --> 00:28:00.545
And what I'd like in return is I'd like a testimonial from your from your organization.

419
00:28:01.005 --> 00:28:05.804
And if you don't mind, I'd love to make a case study out of it, and start start leveraging that.

420
00:28:05.804 --> 00:28:08.605
And there's a good chance that that university would say, yeah. That sounds great.

421
00:28:08.605 --> 00:28:11.985
That's a fair exchange. Now I have a partner. I have brand exposure,

422
00:28:12.980 --> 00:28:16.180
and I have somebody that's that's becoming a champion of my brand.

423
00:28:16.180 --> 00:28:19.940
They'll never forget that I came in and I tried to help them solve a problem.

424
00:28:19.940 --> 00:28:21.560
They're probably gonna become a champion

425
00:28:21.940 --> 00:28:22.580
of my brand.

426
00:28:22.580 --> 00:28:29.505
When I wanna write a compelling blog article, well, that those articles are gonna relate around the needs for supporting our local talent,

427
00:28:30.205 --> 00:28:31.505
supporting local arts,

428
00:28:31.805 --> 00:28:33.025
helping, students,

429
00:28:33.565 --> 00:28:34.705
get more exposure,

430
00:28:35.165 --> 00:28:40.530
and the importance of really arts and the community. So I could make all the content around that.

431
00:28:40.850 --> 00:28:44.070
Again, this is becoming easy. I'm coming up with ideas quickly,

432
00:28:44.770 --> 00:28:48.290
because we defined what we're our need is gonna be in step one.

433
00:28:48.450 --> 00:28:51.430
And then when we're doing lead magnets and we're doing free resources,

434
00:28:52.370 --> 00:28:53.510
these can be either,

435
00:28:54.265 --> 00:29:07.485
download this guide to the summer guide of the theater plays in Thunder Bay, or it can maybe be a lead magnet for the peep for my members that would like to add their events to my site, which could be five ways to market,

436
00:29:07.945 --> 00:29:09.860
your play without spending a dollar.

437
00:29:10.240 --> 00:29:12.240
And I can have different types of lead magnets.

438
00:29:12.240 --> 00:29:26.125
Again, because we have a simple vision, we have a simple need that we're filling, it's much, much easier for me to come up with good specific ideas for content that we can then leverage in the third step when we're actually working on our website.

439
00:29:26.585 --> 00:29:31.565
Exactly. And I wanna give everyone a a free gift here. We we did a webinar in the past,

440
00:29:32.024 --> 00:29:35.725
on a specific topic. Let me share that link with everyone in the chat.

441
00:29:36.250 --> 00:29:40.270
So we have our workshop videos on our BD site under the community tab,

442
00:29:40.730 --> 00:29:49.470
but we also have premium workshops that are on specific topics, and let me find the here it is, creating awesome content to boost website traffic.

443
00:29:49.929 --> 00:29:51.870
Let me just grab this link here

444
00:29:52.225 --> 00:29:53.605
and share it with everyone.

445
00:29:54.144 --> 00:29:55.924
This comes with the webinar slides,

446
00:29:56.304 --> 00:29:58.644
and it's eight different chapters,

447
00:29:59.184 --> 00:30:01.504
and it talks about exactly what we're talking about here.

448
00:30:01.504 --> 00:30:06.380
Here's a one on creating your about slash mission page. So I think everyone

449
00:30:06.840 --> 00:30:08.460
on the webinar, if you're interested

450
00:30:08.920 --> 00:30:11.420
in figuring out how to come up with compelling content

451
00:30:11.880 --> 00:30:17.000
that sells, you should watch this webinar. And let me just type this link into the chat here.

452
00:30:17.000 --> 00:30:18.860
Okay, you guys should all have that

453
00:30:19.845 --> 00:30:20.905
now there.

454
00:30:22.325 --> 00:30:23.305
Okay. Great.

455
00:30:24.085 --> 00:30:27.305
So after you've come up with how you're gonna pitch the product

456
00:30:27.765 --> 00:30:34.429
to people, basically pitch your website to potential subscribers and members, now you can create your website.

457
00:30:36.169 --> 00:30:36.669
So

458
00:30:37.290 --> 00:30:38.190
this is actually

459
00:30:38.490 --> 00:30:44.190
the step that most people get stuck on, and it's usually a step that most people start with first,

460
00:30:45.595 --> 00:30:47.135
So they really

461
00:30:47.915 --> 00:30:52.495
are are getting stuck on the hamster wheel on this step. And

462
00:30:53.915 --> 00:30:55.855
on this slide we've included more

463
00:30:56.235 --> 00:31:06.630
don'ts than than do's, but can you share with us some of the pitfalls, maybe not even a little bit more beyond this slide, Pat, that that people fall into with designing and configuring and setting up their website?

464
00:31:07.730 --> 00:31:12.710
Sure. And I think probably because I have so much experience helping people, with customizations

465
00:31:13.330 --> 00:31:15.025
in in the Brilliant Directories marketplace.

466
00:31:15.885 --> 00:31:18.705
What I find oftentimes is is massive

467
00:31:19.325 --> 00:31:20.225
dollars invested

468
00:31:21.005 --> 00:31:21.985
in ideas

469
00:31:22.285 --> 00:31:23.184
that were

470
00:31:23.804 --> 00:31:27.184
decided upon by one or two individuals working on the project,

471
00:31:27.750 --> 00:31:35.130
thinking this would be a good idea to develop without having any feedback from members, without ever even signing up a single member.

472
00:31:35.590 --> 00:31:40.810
And it's it's it can be really heartbreaking to to see somebody invest so much time and so many resources,

473
00:31:41.190 --> 00:31:41.690
build

474
00:31:42.045 --> 00:31:42.545
website,

475
00:31:43.005 --> 00:31:43.985
and never

476
00:31:44.445 --> 00:31:49.345
really investing in seeing if it's a if there's a good proof of concept, if people are interested,

477
00:31:49.725 --> 00:31:58.030
if the demographic they're going after are are even comfortable you signing up for directories, if they're if it's if it's a good idea for them to

478
00:31:58.410 --> 00:32:02.270
go if there's too much competition, if there's something similar that's already out there.

479
00:32:02.490 --> 00:32:09.710
And and, basically, that's my personal experience is the sooner you could do step one and two and then create easy landing

480
00:32:10.105 --> 00:32:16.125
pages and start driving traffic to those landing pages and getting good at getting people to sign up.

481
00:32:16.345 --> 00:32:18.524
Then when you invest in those customizations,

482
00:32:18.825 --> 00:32:21.005
you know you're gonna get a return on those.

483
00:32:21.544 --> 00:32:25.565
Skill set that's the most important to get good at when you're launching an online directory

484
00:32:25.870 --> 00:32:27.730
is driving traffic to your website

485
00:32:28.190 --> 00:32:29.970
and getting conversions. A conversion

486
00:32:30.270 --> 00:32:42.215
is getting somebody to sign up for a newsletter, getting somebody to submit a lead form, getting somebody to sign up for a free trial, to sign up for, basically anything that exchanges an email for something in return.

487
00:32:42.355 --> 00:32:43.975
That's what that's what's called a conversion.

488
00:32:44.035 --> 00:32:50.615
And and if you people get stuck in the hamster wheel because they're not they're not perfecting that skill set, and then you lose the motivation.

489
00:32:50.755 --> 00:32:53.735
Because if all you're doing is investing money on development

490
00:32:54.289 --> 00:32:57.330
and customization, then it's not leading to generating revenue.

491
00:32:57.330 --> 00:32:59.270
It's not leading to your database growing.

492
00:32:59.809 --> 00:33:04.070
Eventually, what happens is you lose that motivation, and you just stop working on your project

493
00:33:04.370 --> 00:33:09.605
when, in my opinion, you've never even given your project a chance. If you haven't run at least one

494
00:33:10.145 --> 00:33:18.645
AdWords campaign to landing page and you've pulled the plug on your project, it's to my opinion, you've you haven't even literally given yourself one opportunity to succeed.

495
00:33:19.585 --> 00:33:21.365
You know, and that and that's a really interesting

496
00:33:21.665 --> 00:33:25.740
point because, again, I think most people get stuck in this step. I'm curious to know,

497
00:33:26.840 --> 00:33:30.460
how many of you by a show of hands feel that you might be

498
00:33:30.760 --> 00:33:31.720
stuck in this step?

499
00:33:31.720 --> 00:33:39.325
And what we've done in previous webinars is we've kind of taken a look at your site, and again the number one thing we can do is remove things from your website to make

500
00:33:40.425 --> 00:33:42.605
the focus of your site a lot clearer,

501
00:33:43.225 --> 00:33:46.025
and you're eliminating a lot of work that you're creating for yourself.

502
00:33:46.025 --> 00:33:53.860
Because if, again, if you have lots of sections to your site like jobs and coupons, you're creating more work for yourself having to fill in those pages.

503
00:33:54.240 --> 00:34:04.934
So potentially on your the first iteration of your site or whatever stage your website is in, you could look at things to remove so that you can be stronger in other areas of of your site.

504
00:34:05.174 --> 00:34:07.115
So let's just see if anyone has their

505
00:34:07.495 --> 00:34:08.315
hands raised.

506
00:34:08.614 --> 00:34:09.994
I see BJ here.

507
00:34:10.455 --> 00:34:11.835
BJ how you doing today?

508
00:34:12.695 --> 00:34:16.315
Oh hi, how are you? Pretty good, pretty good. Is this your first webinar with us?

509
00:34:16.920 --> 00:34:21.420
First webinar, absolutely. Awesome. Well thank you for joining us. Where are you calling in from?

510
00:34:23.000 --> 00:34:24.300
A city called Texarkana,

511
00:34:24.920 --> 00:34:29.319
on the Texas Arkansas border. Okay. Okay. Great. Yes, so what stage is your website in?

512
00:34:29.319 --> 00:34:31.339
Do you feel like you're stuck in this stage?

513
00:34:32.025 --> 00:34:34.444
Well, I guess I'm not as stuck as I'm just

514
00:34:34.824 --> 00:34:37.565
completely brand new and I don't know where to start. But,

515
00:34:39.304 --> 00:34:39.625
but,

516
00:34:41.304 --> 00:34:43.405
I just don't know what niche to follow.

517
00:34:44.150 --> 00:34:49.050
I agree with you on on that you need to focus on something, and I was thinking on

518
00:34:49.430 --> 00:34:51.290
maybe business listings and events.

519
00:34:52.150 --> 00:34:53.290
Okay. And

520
00:34:53.590 --> 00:34:58.330
do you are you looking to target a specific industry or a specific town or city?

521
00:35:00.345 --> 00:35:02.605
Yeah probably just a small community within

522
00:35:03.065 --> 00:35:04.925
Textractana called Liberty.io.

523
00:35:05.465 --> 00:35:06.185
That's perfect.

524
00:35:06.185 --> 00:35:12.925
When you focus on a more specific niche, when you approach the businesses or whoever are the potential members of your site,

525
00:35:13.290 --> 00:35:22.830
The more specific your site is, the more relatable it is to those potential members, and you could really write a strong mission statement about how you're trying to empower the local businesses and establishments

526
00:35:23.290 --> 00:35:31.425
in your area, and having that strong very specific mission statement is gonna make your job a lot easier when you're trying to get people to join and subscribe

527
00:35:32.045 --> 00:35:32.945
to your website.

528
00:35:33.725 --> 00:35:36.945
So having events and maybe a preferred business directory,

529
00:35:37.565 --> 00:35:39.505
or a local shopping guide

530
00:35:39.980 --> 00:35:43.039
would be a great place to start for your first directory.

531
00:35:44.059 --> 00:35:48.319
Oh great. Well thank you very much and I'm enjoying the webinar. Awesome. Thanks for joining us BJ.

532
00:35:49.980 --> 00:35:50.480
Alright.

533
00:35:51.099 --> 00:35:54.640
Looking for a way to get started, looks like he's got a good mindset.

534
00:35:55.565 --> 00:36:01.485
Hopefully this webinar will help keeping the idea simple and only focusing on a few pieces of the site to launch first.

535
00:36:01.485 --> 00:36:04.065
Let's see if there's anyone else that's got their hand raised here.

536
00:36:05.485 --> 00:36:09.890
We see a Michelle, but it shows she's offline, so we'll move on

537
00:36:10.190 --> 00:36:15.010
with the presentation. I wanted to go back actually one slide Pat, if it's okay.

538
00:36:15.309 --> 00:36:20.530
I was curious to know again by by a show of hands, if anyone is using testimonials

539
00:36:20.990 --> 00:36:21.890
on their site,

540
00:36:22.270 --> 00:36:24.049
or anyone that's actually written

541
00:36:24.375 --> 00:36:26.715
a more concrete mission or about

542
00:36:27.335 --> 00:36:30.875
page for their site, and maybe we could take a look at some examples.

543
00:36:31.335 --> 00:36:34.395
If anyone wants to use the raise your hand feature here.

544
00:36:35.735 --> 00:36:38.080
Alright. We've got a couple people here.

545
00:36:38.940 --> 00:36:41.200
Esther, our good friend Esther, how are you today?

546
00:36:42.620 --> 00:36:48.560
Hey. How are you? Awesome. Esther was the showcase my website winner last webinar. Correct?

547
00:36:50.214 --> 00:36:51.435
Yes. Awesome.

548
00:36:52.295 --> 00:36:56.635
Your website was again also serving a local area in Florida correct?

549
00:36:58.295 --> 00:37:01.015
Yeah, the Tampa Bay region. The Tampa Bay region.

550
00:37:01.015 --> 00:37:04.395
You've done a phenomenal job with your site, and are you using

551
00:37:05.180 --> 00:37:08.640
like, having a strong mission page, your testimonials on your site?

552
00:37:09.500 --> 00:37:13.660
Oh, I'm not doing testimonials yet, but I do have a a pretty strong about us page.

553
00:37:13.660 --> 00:37:15.280
Do you mind if we check it out together?

554
00:37:16.380 --> 00:37:19.200
Yeah. Yeah. Go ahead. Okay. What was the name of your site again?

555
00:37:20.625 --> 00:37:22.325
Localshopswand.com.

556
00:37:23.425 --> 00:37:23.925
Localshopswand,

557
00:37:25.505 --> 00:37:26.805
there it is right there.

558
00:37:27.425 --> 00:37:29.125
Got it saved from last time.

559
00:37:30.865 --> 00:37:31.585
Alright, so

560
00:37:32.190 --> 00:37:36.210
oh yeah, you did a great job on your site lowering the image sizes and everything.

561
00:37:36.589 --> 00:37:39.730
So where would be your about page? Why local?

562
00:37:41.869 --> 00:37:46.210
That that would be about. Okay. I also like that you have a why local tab there.

563
00:37:49.865 --> 00:37:50.365
Alright.

564
00:37:52.985 --> 00:37:54.925
This is great. Here's what we do.

565
00:37:55.385 --> 00:37:59.244
You have a picture of your team and maybe some of the local businesses here.

566
00:38:00.460 --> 00:38:00.960
Yeah.

567
00:38:02.220 --> 00:38:04.720
You have Some of our more active members.

568
00:38:05.260 --> 00:38:07.200
You have your story here about,

569
00:38:07.580 --> 00:38:09.120
you know, how you got started.

570
00:38:09.420 --> 00:38:10.400
This is great.

571
00:38:11.100 --> 00:38:13.280
We work with businesses, artists, nonprofits.

572
00:38:14.005 --> 00:38:15.145
This is phenomenal.

573
00:38:15.445 --> 00:38:17.305
People wanna connect to a story

574
00:38:17.685 --> 00:38:21.445
rather than just knowing how a website works, like search, find, and connect.

575
00:38:21.445 --> 00:38:24.265
That's good to start, but you wanna expand on that.

576
00:38:24.645 --> 00:38:26.825
And I love the word that you used involved,

577
00:38:27.540 --> 00:38:29.720
because people want to be part of a community,

578
00:38:30.020 --> 00:38:32.600
and they want to be, feel like they're part of a movement.

579
00:38:33.060 --> 00:38:36.200
So using the word involved here is very powerful, Esther,

580
00:38:36.660 --> 00:38:38.440
in what you've done here.

581
00:38:40.494 --> 00:38:45.955
So it's not just a directory of businesses, it's this is a movement to really help the local community.

582
00:38:47.055 --> 00:38:47.555
And

583
00:38:48.335 --> 00:38:50.994
you've you're promoting some signature events here,

584
00:38:52.900 --> 00:38:53.400
and

585
00:38:53.940 --> 00:38:55.480
how does how to keep in touch,

586
00:38:56.020 --> 00:38:59.400
joining us our network. So it's some really good information here,

587
00:39:00.100 --> 00:39:01.380
and then you have news release.

588
00:39:01.380 --> 00:39:04.980
So this really shows me that you're established, you're credible number one.

589
00:39:04.980 --> 00:39:07.160
That's another thing is establishing credibility,

590
00:39:08.205 --> 00:39:12.285
and that you're you have a pulse. I love seeing the smiley faces at the top of the page.

591
00:39:12.285 --> 00:39:13.665
It makes it very welcoming.

592
00:39:14.365 --> 00:39:17.665
So you've done a lot of good things here. You've established authority, credibility,

593
00:39:18.685 --> 00:39:22.500
likability with the smiles, and you're showing that your website has a pulse.

594
00:39:22.500 --> 00:39:25.560
And it's nothing more complicated than a page with,

595
00:39:25.940 --> 00:39:30.360
you know, there's there's a lot of text here, but you've broken it up nicely between bullet points,

596
00:39:30.660 --> 00:39:33.940
nice fat titles here, you know bold titles, and a nice image at the top.

597
00:39:33.940 --> 00:39:36.045
So I think you've done a really good job here, Esther.

598
00:39:37.565 --> 00:39:41.724
Do you guys have testimonials here, or would should they be somewhere else?

599
00:39:41.964 --> 00:39:46.605
You could add you could add testimonials on maybe on the sidebars just to fill some of the white space.

600
00:39:46.845 --> 00:39:47.984
The white space isn't

601
00:39:48.300 --> 00:39:49.260
a terrible thing,

602
00:39:49.900 --> 00:39:52.560
but maybe in between the sections you can add horizontal

603
00:39:52.860 --> 00:39:53.360
testimonials,

604
00:39:54.060 --> 00:39:55.520
and things like that. But,

605
00:39:55.980 --> 00:39:57.600
I think overall it's good.

606
00:39:58.140 --> 00:40:03.920
Again, I'm saying there's a lot of text, but I think you've done a good job breaking it up into simple paragraphs, so it's not too overwhelming.

607
00:40:05.234 --> 00:40:08.994
And again, it's your mission page, so it should be more about text and things like that.

608
00:40:08.994 --> 00:40:12.775
I think your titles are the key here, and you've done a good job with the titles.

609
00:40:13.435 --> 00:40:13.935
I

610
00:40:14.595 --> 00:40:18.135
feel like you're really in touch with the community with this page.

611
00:40:19.850 --> 00:40:23.770
Thank you. You're welcome. Thank you for sharing your site with us yet again, Esther.

612
00:40:23.770 --> 00:40:25.390
Let's see if there's anyone else here.

613
00:40:25.930 --> 00:40:26.430
Melanie.

614
00:40:26.890 --> 00:40:28.990
Melanie, I've unmuted your mic. How you doing?

615
00:40:30.970 --> 00:40:33.865
Hi. Good. Good. You're just talking about,

616
00:40:34.325 --> 00:40:40.425
being stuck, and I feel like my site might be too busy. You're saying, you know, keep it simple.

617
00:40:42.645 --> 00:40:46.769
Sure. Let's I'm kind of raising my hand for Do you mind do you mind sharing your site?

618
00:40:46.769 --> 00:40:50.710
We could take a quick look at it. Maybe Pat has some tips to kind of simplify the focus.

619
00:40:51.890 --> 00:40:54.630
Sure. It's at youmemine.com.

620
00:40:55.650 --> 00:41:00.744
So I've done a lot of work to it, but I'm almost wondering if I did too much to it. Okay. Yeah.

621
00:41:00.744 --> 00:41:05.645
I was I was just saying I remember you were on the previous webinars, it's to find egg donors and surrogates,

622
00:41:06.345 --> 00:41:07.805
and a directory of them.

623
00:41:09.945 --> 00:41:11.085
My my first

624
00:41:12.420 --> 00:41:13.400
at first glance

625
00:41:13.780 --> 00:41:15.960
it looks nice. It doesn't look too complicated.

626
00:41:17.540 --> 00:41:23.000
I might you might wanna just aesthetically maybe increase the font size here, or make it it bolder.

627
00:41:23.380 --> 00:41:26.920
This is your main title here, and it's the same size as your subtitle

628
00:41:27.435 --> 00:41:28.175
down here.

629
00:41:29.275 --> 00:41:33.615
Okay. Again, I don't think the site is too busy. It's very straightforward.

630
00:41:33.675 --> 00:41:36.895
So you know it looks like you worked with a designer on this.

631
00:41:38.475 --> 00:41:42.895
I would just increase the font size, maybe even make it bold. Let's just see.

632
00:41:45.730 --> 00:41:48.950
Just something to make it stand out stand out more. I think

633
00:41:49.250 --> 00:41:51.910
I think it may be paused. I'm not sure. Just

634
00:41:52.849 --> 00:41:57.490
Oh. Yes. I was paused. Sorry about that. Alright. Thank you. Let's go back one minute guys.

635
00:41:57.490 --> 00:41:58.869
So this is her site.

636
00:41:59.385 --> 00:42:02.445
It's a site to find egg donors and surrogates, and

637
00:42:02.745 --> 00:42:04.925
what I was saying is I think it's very simple.

638
00:42:05.545 --> 00:42:08.185
You can search surrogates or search egg donors.

639
00:42:08.185 --> 00:42:12.925
I was meant recommending making the title a little easier to read. It's it's a little faint

640
00:42:13.225 --> 00:42:14.365
behind the white

641
00:42:14.980 --> 00:42:17.640
white font against the white grayish background,

642
00:42:18.100 --> 00:42:23.400
so you might want to find a way to make this stand out a bit more because it is the main title of your site.

643
00:42:25.060 --> 00:42:26.280
Now what are events?

644
00:42:27.585 --> 00:42:31.845
If I'm looking for an egg donor, what are what's an event I would go to?

645
00:42:32.785 --> 00:42:39.205
They're fertility events, so they're for either people that are looking for egg donors or surrogates or their fertility

646
00:42:40.520 --> 00:42:43.500
doctors or Okay. People in the industry as well.

647
00:42:44.520 --> 00:42:47.260
In that case, I would recommend putting the

648
00:42:48.280 --> 00:42:50.220
keyword in there fertility events.

649
00:42:52.944 --> 00:42:56.944
Events is just very, it's a little vague. It's also good for search engines.

650
00:42:56.944 --> 00:42:58.885
It's another place to put a keyword,

651
00:42:59.265 --> 00:43:00.325
and eventually

652
00:43:00.865 --> 00:43:04.305
I can't imagine too many people are advertising for fertility events.

653
00:43:04.305 --> 00:43:09.220
Your site will start ranking for that keyword phrase over time if you utilize it throughout your site.

654
00:43:09.220 --> 00:43:10.520
So if you click on events,

655
00:43:11.700 --> 00:43:14.520
it should say upcoming fertility events,

656
00:43:15.380 --> 00:43:19.160
instead of just upcoming events. So that will help you out a bit there.

657
00:43:19.380 --> 00:43:22.840
And then what's the difference between resource directory and articles?

658
00:43:24.555 --> 00:43:27.455
The resource directory is actually my directory.

659
00:43:28.234 --> 00:43:31.695
So it's you click on that it's the directory part of my site.

660
00:43:32.234 --> 00:43:32.734
Okay.

661
00:43:33.115 --> 00:43:33.615
And

662
00:43:35.810 --> 00:43:40.290
and then what what are the where do these search surrogates and search egg donors go to?

663
00:43:40.290 --> 00:43:42.230
Is that part of the resource directory?

664
00:43:43.170 --> 00:43:46.369
Nope. When you that's that's what I'm wondering is a little confusing too.

665
00:43:46.369 --> 00:43:49.915
When you click on that it asks them to sign up. So,

666
00:43:50.775 --> 00:43:51.915
there's three memberships,

667
00:43:52.695 --> 00:43:54.955
and one of them, the intended parent,

668
00:43:55.415 --> 00:43:56.235
is the search.

669
00:43:57.175 --> 00:43:58.955
Okay. It allows them to search.

670
00:43:59.735 --> 00:44:01.355
The other two are free.

671
00:44:02.470 --> 00:44:04.490
And how is this page working for you?

672
00:44:05.110 --> 00:44:06.330
Are you seeing a lot

673
00:44:07.350 --> 00:44:08.570
conversions with this? Not

674
00:44:11.190 --> 00:44:11.850
a ton.

675
00:44:12.470 --> 00:44:15.690
I feel like people get confused and also because there's agencies,

676
00:44:16.244 --> 00:44:18.744
resource directory, and then I've also had someone

677
00:44:19.204 --> 00:44:25.545
recommend that I just make it all free and just make my off ads too. I've had

678
00:44:25.845 --> 00:44:26.825
a lot of suggestions.

679
00:44:27.525 --> 00:44:31.545
Gotcha. And if I click on search egg donors, I'm gonna get a similar page.

680
00:44:33.910 --> 00:44:36.490
I know Pat and my recommendation

681
00:44:37.110 --> 00:44:38.250
would be to

682
00:44:39.030 --> 00:44:43.450
you can you can make it free, but require them to at least register to search the

683
00:44:45.235 --> 00:44:45.895
the directory.

684
00:44:46.835 --> 00:44:51.415
So register free to search the directory might be a good start. If you're gonna keep it paid,

685
00:44:52.435 --> 00:44:56.215
instead of choose a membership exclamation point get started today,

686
00:44:56.600 --> 00:45:00.460
what you wanna do if you're gonna ask people to sign up for free or paid,

687
00:45:00.920 --> 00:45:03.100
you wanna reiterate the the benefits,

688
00:45:04.040 --> 00:45:06.700
and what they need to do next. So

689
00:45:07.000 --> 00:45:09.260
this would be, like get connected

690
00:45:09.960 --> 00:45:10.460
with

691
00:45:11.214 --> 00:45:11.954
egg donors.

692
00:45:12.655 --> 00:45:13.155
Right?

693
00:45:13.535 --> 00:45:14.755
And then the sub

694
00:45:15.295 --> 00:45:26.180
subtitle, this goes back to like the that webinar that I shared, the premium webinar in the chat, it covers how to make sure your the content of your site aligns with the actions you want your visitors to complete.

695
00:45:26.480 --> 00:45:26.980
So

696
00:45:27.680 --> 00:45:29.220
you could say select a plan

697
00:45:30.079 --> 00:45:30.819
to search

698
00:45:31.520 --> 00:45:32.819
the database

699
00:45:33.599 --> 00:45:34.099
now.

700
00:45:35.119 --> 00:45:35.619
So

701
00:45:36.400 --> 00:45:40.335
you've you're telling them what's gonna happen, and then you're telling them what to do.

702
00:45:40.335 --> 00:45:42.115
Select a plan to search the database

703
00:45:42.575 --> 00:45:43.075
now.

704
00:45:43.375 --> 00:45:45.155
See the difference between those two?

705
00:45:46.015 --> 00:45:46.515
Yeah.

706
00:45:48.655 --> 00:45:51.555
So I would update the text. I would consider

707
00:45:51.935 --> 00:45:53.955
if you want to just having the free registration

708
00:45:54.815 --> 00:45:55.555
to start.

709
00:45:56.060 --> 00:45:59.360
So what happens if I go to resource directory and I click on

710
00:46:01.100 --> 00:46:02.160
so what are these

711
00:46:02.700 --> 00:46:04.320
exactly? I don't know.

712
00:46:05.100 --> 00:46:07.119
Those are all members that are

713
00:46:07.740 --> 00:46:08.240
agencies

714
00:46:08.619 --> 00:46:10.080
or resource directory

715
00:46:10.855 --> 00:46:12.635
members. So fertility businesses.

716
00:46:14.375 --> 00:46:14.875
Gotcha.

717
00:46:17.095 --> 00:46:18.395
Okay. That's great.

718
00:46:19.175 --> 00:46:19.575
There's

719
00:46:19.975 --> 00:46:20.895
So I now.

720
00:46:21.335 --> 00:46:22.800
So now I'm a little confused

721
00:46:23.760 --> 00:46:29.140
of why I don't need to register to find those, but I need to register to find these specific two.

722
00:46:30.160 --> 00:46:36.260
If your site is to find these two, I would focus on just focusing on on these two.

723
00:46:37.725 --> 00:46:40.065
I I get the resource directory. It's like ancillary

724
00:46:40.765 --> 00:46:44.785
professionals and services and and people who can help you in this in this field.

725
00:46:47.005 --> 00:46:51.630
Yep. My focus would be is maybe try to remove two or three of these links here,

726
00:46:52.349 --> 00:46:54.289
and simplify the sign up process.

727
00:46:54.670 --> 00:47:01.630
What we want to call it is you want to make it as frictionless as possible to get them to register, to get to the content they're looking for.

728
00:47:01.630 --> 00:47:02.130
So,

729
00:47:02.829 --> 00:47:04.755
I don't think you're far off from it.

730
00:47:04.994 --> 00:47:09.654
I think you just maybe like the homepage is super simple, but once I start trying to search,

731
00:47:10.275 --> 00:47:13.894
I'm I'm just me personally, I'm a little lost. Do you have any feedback, Pat?

732
00:47:14.755 --> 00:47:19.654
Yeah. I'm thinking you have a unique opportunity in the sense that in this industry,

733
00:47:20.140 --> 00:47:23.040
I mean, as a user, I would completely understand

734
00:47:23.340 --> 00:47:27.020
why you'd wanna vet me before I can start browsing the database. Of course.

735
00:47:27.020 --> 00:47:33.200
A lot of different industries, you would people would be turned off from having to give their email to start searching a database.

736
00:47:33.815 --> 00:47:36.234
The home page is so warm. It's so welcoming.

737
00:47:36.775 --> 00:47:39.035
I can just really envision your end user.

738
00:47:39.255 --> 00:47:44.555
It's exactly the tone that that I think your end user wants when they come here. It's beautiful.

739
00:47:44.775 --> 00:47:52.520
When I click search egg donors, however, it gets corporate instantly, and it's plans and membership levels, and I lost that feeling.

740
00:47:52.520 --> 00:47:54.299
And it's like, oh, this is a business.

741
00:47:55.160 --> 00:47:58.200
You're not really trying to help me reach my dreams and this and that.

742
00:47:58.200 --> 00:48:03.335
So I think that you've missed an opportunity to translate that initial feeling to a nice clean landing page.

743
00:48:03.335 --> 00:48:07.275
And I think we can show her a simple landing page to start with, Jason.

744
00:48:07.415 --> 00:48:12.954
Instead of different pricing plans, I would have it about the mission and why you started the website

745
00:48:13.255 --> 00:48:16.780
and the importance of helping this community grow and helping,

746
00:48:17.420 --> 00:48:18.320
you know, mothers,

747
00:48:19.260 --> 00:48:22.400
become mothers. And and I'm sorry if I'm not using the correct terminology.

748
00:48:23.099 --> 00:48:25.440
I get a feeling of it. Now the the

749
00:48:25.820 --> 00:48:29.760
the thing is you can tell them that in order for them to access the database

750
00:48:30.225 --> 00:48:35.205
that you you have a certain protocol that that you need to follow, and they just need to create an account and verify

751
00:48:36.065 --> 00:48:38.225
so that they can start browsing your database.

752
00:48:38.225 --> 00:48:43.200
So you're gonna really start increasing the amount of emails that you're collecting, taking an approach like this.

753
00:48:43.359 --> 00:48:47.040
And then what you can do is you can nurture them once they've signed up.

754
00:48:47.040 --> 00:48:50.400
They can receive an email sequence or you could try to upsell them.

755
00:48:50.400 --> 00:48:54.160
If there is you'd like to sell to them, you'll be able to do that at that point.

756
00:48:54.160 --> 00:48:55.220
But I would probably

757
00:48:55.680 --> 00:49:08.545
recommend going you're probably getting a lot of people going to the site and maybe not getting the the amount of conversions you and probably because, like Jason said, it's a little confusing, and you're taking them to pricing pages right after the the initial visit.

758
00:49:09.405 --> 00:49:12.305
Okay. So I have an about us or our story

759
00:49:12.685 --> 00:49:14.545
in there. Excuse me.

760
00:49:15.990 --> 00:49:17.370
Yeah. Under our story.

761
00:49:17.830 --> 00:49:23.290
And then so you say that we should probably have, like, a store I should have kind of a story in there, and then

762
00:49:24.630 --> 00:49:26.570
on top of that, kinda have those steps?

763
00:49:30.955 --> 00:49:31.935
Yeah. I think

764
00:49:32.315 --> 00:49:33.295
go ahead, Jason.

765
00:49:33.835 --> 00:49:35.455
I I think they could be separate.

766
00:49:36.315 --> 00:49:41.775
Your I I think our mission would be better than our story for a site like this.

767
00:49:42.670 --> 00:49:47.490
The story I I understand I'm just thinking what would resonate better with, with this industry

768
00:49:48.030 --> 00:49:50.690
is, our mission. Our story is just as good.

769
00:49:51.950 --> 00:49:54.110
Yeah. I think you're you're not far off.

770
00:49:54.110 --> 00:49:57.355
I would just find ways to make it a little more frictionless,

771
00:49:59.015 --> 00:50:03.655
and a little bit more warm and nurturing through the whole process. Pat brought up a good point.

772
00:50:03.655 --> 00:50:05.675
You click on this, and now it's all business,

773
00:50:07.655 --> 00:50:12.080
rather than the joy of potential. You're essentially a lead gen site for people

774
00:50:12.540 --> 00:50:15.120
who are looking for egg donors or surrogates.

775
00:50:15.500 --> 00:50:16.000
So

776
00:50:16.300 --> 00:50:20.080
you need to have forms for them to fill out, whether it's the lead gen form

777
00:50:20.540 --> 00:50:27.305
that comes with all Brilliant Directories sites, or it's getting them registered as a free member in order to start searching the directory.

778
00:50:27.765 --> 00:50:29.385
But I think the key here is

779
00:50:30.005 --> 00:50:30.825
free registration

780
00:50:31.525 --> 00:50:36.665
for the end user, and having a separate section where the surrogates pay to be

781
00:50:37.125 --> 00:50:41.000
listed or whoever the paying people are. So you're gonna have two different audiences here.

782
00:50:41.000 --> 00:50:43.020
The end user who's looking for the services,

783
00:50:43.320 --> 00:50:47.900
and then the people who are offering the the eggs and being search surrogates.

784
00:50:50.119 --> 00:50:53.580
So just think about ways to to make it a little more frictionless.

785
00:50:54.520 --> 00:50:55.020
And

786
00:50:55.775 --> 00:50:58.835
again, like registered, is that who's registering exactly?

787
00:50:59.455 --> 00:51:04.755
Is it the person who's looking for an egg donor or the person who is the egg donor?

788
00:51:05.535 --> 00:51:07.875
Well, you it's just the parents

789
00:51:08.490 --> 00:51:11.610
who are looking for egg donors, I have about 2,200

790
00:51:11.610 --> 00:51:12.750
or 2,300,

791
00:51:13.210 --> 00:51:15.390
egg donors in there right now, profiles

792
00:51:15.770 --> 00:51:20.030
that they can search for and search through, and it changes every day. So

793
00:51:20.805 --> 00:51:21.305
this

794
00:51:21.765 --> 00:51:23.305
is parent this is parent

795
00:51:26.165 --> 00:51:28.265
registration. Register how do you spell it?

796
00:51:30.964 --> 00:51:33.065
Okay. So this is parent registration?

797
00:51:34.730 --> 00:51:37.630
It's actually for any of them because you that's where the

798
00:51:38.329 --> 00:51:43.790
agencies would sign up and the businesses would sign up there too. What type of agencies?

799
00:51:45.530 --> 00:51:46.190
The agency

800
00:51:46.650 --> 00:51:48.810
is, the one that has the,

801
00:51:49.745 --> 00:51:54.945
they're kind of I say I'm like a Zillow for egg donors, so it's almost like a real estate agency.

802
00:51:54.945 --> 00:52:00.465
They have the the egg donors, and then I post the profiles for them. I'm kinda just in Okay.

803
00:52:00.545 --> 00:52:04.165
The two. I see what you're saying here. Okay. Okay. Okay. I got you.

804
00:52:05.660 --> 00:52:07.180
I I totally understand. Okay.

805
00:52:07.180 --> 00:52:12.560
And this is the resource directory of, like, all the other people, like, the other people who service this industry.

806
00:52:13.340 --> 00:52:13.840
Okay.

807
00:52:14.220 --> 00:52:16.560
Yeah. You might wanna get rid of that one.

808
00:52:18.275 --> 00:52:23.735
We're gonna wanna use the, the offset here. So I'll just use Rick's little trick here, coal

809
00:52:24.275 --> 00:52:25.015
m d,

810
00:52:25.955 --> 00:52:26.455
offset,

811
00:52:27.155 --> 00:52:30.455
I don't know. I'll just do three for now. Alright. I guess we'll do two.

812
00:52:30.755 --> 00:52:32.535
And what you should do is,

813
00:52:35.860 --> 00:52:38.600
what's the name of these agencies? Providers?

814
00:52:39.940 --> 00:52:41.480
Like There's agencies.

815
00:52:43.060 --> 00:52:45.400
Egg donor agencies, and surrogate agencies.

816
00:52:45.795 --> 00:52:47.255
So Okay. So what are we

817
00:52:47.954 --> 00:52:49.315
right. Egg donor and surrogates.

818
00:52:49.315 --> 00:52:55.015
What so we need a word that encompasses both of those, like provider agents, agency providers, or

819
00:52:56.595 --> 00:52:57.095
They're

820
00:52:57.474 --> 00:53:00.135
pretty much just called egg donor and surrogate agencies.

821
00:53:01.340 --> 00:53:03.760
But the the other one would be other businesses.

822
00:53:04.060 --> 00:53:04.880
Right. Okay.

823
00:53:05.660 --> 00:53:09.840
We could just put business we could just put fertility businesses, and I could lump them all together.

824
00:53:10.300 --> 00:53:12.000
Fertility agencies. Thank you.

825
00:53:12.940 --> 00:53:17.605
Fertility agent. That was the word I was looking for. Fertility agencies or intended parents.

826
00:53:17.825 --> 00:53:19.285
So now you have two audiences.

827
00:53:19.665 --> 00:53:21.285
We get rid of the third one. Oh.

828
00:53:21.665 --> 00:53:24.625
Automatically this and then if you have the top here, it's clear.

829
00:53:24.625 --> 00:53:28.230
So intended parents, I know what lane I'm gonna go in if I come to your site.

830
00:53:28.630 --> 00:53:32.810
And then the fertility agencies, I know what lane I'm gonna go in. So

831
00:53:33.750 --> 00:53:36.650
again, you could decide how you wanna make this more frictionless,

832
00:53:37.109 --> 00:53:46.695
to remove the friction from the sign up process, but I would get rid of the third option here, and these are your two audiences here in my opinion, and figure out how to get them registered

833
00:53:47.155 --> 00:53:51.415
as smoothly as possible on your site. Whether it's free or paid, and whatnot.

834
00:53:53.235 --> 00:53:54.935
Yes. This is much much

835
00:53:55.475 --> 00:53:55.975
clearer.

836
00:53:56.430 --> 00:53:59.250
Alright. Let's let's just duplicate. This is what it was before,

837
00:54:00.270 --> 00:54:03.650
and then this is what it is now. It's very easy to pick a lane now.

838
00:54:04.670 --> 00:54:05.170
Yes.

839
00:54:05.550 --> 00:54:06.290
I agree.

840
00:54:06.670 --> 00:54:09.490
Alright. Well, I'm glad we figured out fertility agencies.

841
00:54:09.630 --> 00:54:13.075
Try to use the word fertility or you know around your site.

842
00:54:13.454 --> 00:54:14.435
Parent registration.

843
00:54:14.815 --> 00:54:15.795
The parent registration

844
00:54:16.095 --> 00:54:20.435
is it could just be free sign up, and it takes them directly to a free sign up page where they register.

845
00:54:20.575 --> 00:54:25.290
It doesn't have to take them to a pricing page like this, so you might wanna consider that as well.

846
00:54:27.370 --> 00:54:30.090
And yeah, I think those are some things you can do on your site.

847
00:54:30.090 --> 00:54:32.830
I think you have a great starting point here, you just need to kind

848
00:54:33.130 --> 00:54:34.910
of make it a little less complicated.

849
00:54:36.170 --> 00:54:40.270
Okay, great. That's really helpful. Thank you. Alright, thank you for sharing your site.

850
00:54:42.535 --> 00:54:45.355
So Pat, what's what's a lesson to be learned from this? Because everything

851
00:54:47.175 --> 00:54:50.875
up, you know, on first look looks alright, but as we kind of clicked around,

852
00:54:51.415 --> 00:54:52.555
we noticed that

853
00:54:52.960 --> 00:54:54.580
it just didn't it didn't feel

854
00:54:55.120 --> 00:54:55.620
smooth.

855
00:54:56.080 --> 00:54:57.620
That's also why Yeah.

856
00:54:58.400 --> 00:55:04.660
I I think the lesson, Jason, is in this case applying the initial lesson, it would have been to define one persona.

857
00:55:04.720 --> 00:55:09.214
Right? Who am I solving a problem for? Am I solving a problem for the egg donors?

858
00:55:09.214 --> 00:55:13.635
Am I solving a problem for the surrogate mothers, for people looking for egg donors?

859
00:55:13.775 --> 00:55:15.795
And have content that supports that.

860
00:55:16.095 --> 00:55:18.515
I just quickly Googled because I was just curious.

861
00:55:18.710 --> 00:55:23.509
And I'm like, how much you know, what what what are the most common questions people ask about being egg donors?

862
00:55:23.509 --> 00:55:27.269
And it's like, is it painful to be an egg donor? Is it dangerous to be an egg donor?

863
00:55:27.269 --> 00:55:31.990
How much does an egg donor make? And I was surprised to see it's between 8,000 to $14,000,

864
00:55:31.990 --> 00:55:36.595
but it can be painful. It is a long process. It is a big commitment. And I'm thinking, wow.

865
00:55:36.595 --> 00:55:42.434
There's so much fascinating contents here that would be perfect for that warm landing page that we're talking about.

866
00:55:42.434 --> 00:55:44.295
So if I really did a good job

867
00:55:44.675 --> 00:55:52.650
understanding what the problems I'm solving for egg donors are and I had content that supported it, When you click that button, there'd be incredible content.

868
00:55:52.650 --> 00:55:55.630
There'd be, FAQs. There'd be supporting materials.

869
00:55:55.850 --> 00:55:59.230
There'd be an entire funnel where people can get educated and say, wow.

870
00:55:59.290 --> 00:56:02.350
These people are the experts when it comes to egg donations.

871
00:56:02.810 --> 00:56:04.590
Maybe I wanna take a step further.

872
00:56:04.745 --> 00:56:08.265
Rather than just a pretty home page, click the button and say, wow.

873
00:56:08.265 --> 00:56:11.465
They want they want my information right now. I don't know much about them.

874
00:56:11.465 --> 00:56:15.645
How much do they know about this industry? Is there a better organization that can handle this?

875
00:56:15.945 --> 00:56:22.890
And again, it's a bite size because right now we're trying to cater to many different types of businesses, but we don't have,

876
00:56:23.510 --> 00:56:29.770
very focused detailed content that supports any of those in the sales funnel to get them to engage with the website.

877
00:56:30.150 --> 00:56:32.535
That's a long winded answer. But Right.

878
00:56:33.255 --> 00:56:36.135
Well I see there's some articles here, so she's on the right track.

879
00:56:36.135 --> 00:56:38.555
But yeah, you want to bring your best foot forward,

880
00:56:39.174 --> 00:56:39.994
and really

881
00:56:40.295 --> 00:56:41.595
ease people's concerns.

882
00:56:42.214 --> 00:56:46.714
You want to address people's doubts and fears. And the better you can do that on your website,

883
00:56:47.200 --> 00:56:52.020
the more people are gonna trust your website because you're providing them with content that kind

884
00:56:52.800 --> 00:56:53.300
of

885
00:56:53.600 --> 00:56:56.260
reduces their emotional worries. So,

886
00:56:56.960 --> 00:56:57.460
yeah.

887
00:56:57.840 --> 00:57:02.340
This is a good site to share. Thank you Melanie for doing that, and let's move on with

888
00:57:03.335 --> 00:57:07.755
the we're on number three about designing a simple website. That was a great example.

889
00:57:07.894 --> 00:57:11.255
I see that you've done a lot of development on your website. I think it's it's really nice.

890
00:57:11.255 --> 00:57:16.474
Now we just have to focus on number two Melanie, which is the simple navigation and being direct.

891
00:57:17.340 --> 00:57:20.580
Let's move on to number four here. Driving traffic to your site.

892
00:57:20.580 --> 00:57:26.800
I know Pat you're an expert on driving traffic to your site not because you're an expert in all fields, but you know how to pivot,

893
00:57:28.300 --> 00:57:31.420
dodge, and and and duck, and and try different things.

894
00:57:31.740 --> 00:57:36.045
Can you tell us a little bit about driving traffic to your site and what to do if you're not an expert on this?

895
00:57:37.385 --> 00:57:42.684
Sure thing. So there's there's a lot the the key here is really to be adventurous

896
00:57:43.145 --> 00:57:53.900
in trying things out, and to really have an open mind and say, I'm gonna I'm gonna try as many things as it takes until I eventually find out what works for my particular industry.

897
00:57:54.360 --> 00:57:57.855
Just to stay on the on the last website, and then you had mentioned it.

898
00:57:58.255 --> 00:58:01.135
Right now we're trying to get, parents to sign up.

899
00:58:01.135 --> 00:58:06.515
But perhaps what I should be doing is I should have a lead gen form similar like a matchmaking website.

900
00:58:07.135 --> 00:58:16.430
Perhaps what would be the most effective for this industry would be for her to traffic via Facebook campaign that have parents fill out what they look for in an egg donor

901
00:58:16.730 --> 00:58:20.750
ideally or they they or or the characteristics they look for in a child.

902
00:58:21.210 --> 00:58:21.950
And perhaps

903
00:58:22.490 --> 00:58:24.190
the the game of it all, the gamification

904
00:58:25.005 --> 00:58:27.424
is that her site will match

905
00:58:27.724 --> 00:58:28.545
them to

906
00:58:28.845 --> 00:58:30.704
egg donors that meet their criteria.

907
00:58:31.244 --> 00:58:32.285
That could take off.

908
00:58:32.285 --> 00:58:38.579
Maybe there's nothing out there like that, taking the approach of a dating site but making it for for

909
00:58:38.880 --> 00:58:39.380
for

910
00:58:39.680 --> 00:58:45.140
for her fraternity site. I think that that's an example of an AB test where you say, you know what?

911
00:58:45.280 --> 00:58:46.660
I'm gonna try this campaign.

912
00:58:46.799 --> 00:58:53.885
Maybe that's what I do to get the parents engaged, or maybe I get them to subscribe to the newsletter, or maybe I get them to sign up as members.

913
00:58:54.345 --> 00:58:57.085
What I need to do is I need to have the meaningful content,

914
00:58:57.625 --> 00:59:03.245
and I need to say, I'm going to I'm gonna drive traffic to different pages on my websites,

915
00:59:03.545 --> 00:59:05.085
and I'm gonna try to identify

916
00:59:05.550 --> 00:59:10.930
which of these strategies get the most amount of emails because I need to get users on my site.

917
00:59:11.150 --> 00:59:15.410
That's that's great. So basically not being afraid to fail and

918
00:59:16.750 --> 00:59:19.515
trying different things, even investing a little bit of money.

919
00:59:19.674 --> 00:59:22.015
Not a lot of money, but a little bit of money into

920
00:59:22.474 --> 00:59:23.535
Facebook advertising.

921
00:59:23.595 --> 00:59:28.734
There's tons of videos online on how to set up a Facebook ad and bring people to your site.

922
00:59:28.875 --> 00:59:30.174
Same with Google ads.

923
00:59:30.635 --> 00:59:31.135
And

924
00:59:31.770 --> 00:59:37.950
Google might not be good for you, Facebook might be better, depends if it's lifestyle versus people are like searching keyword

925
00:59:38.410 --> 00:59:38.910
intent.

926
00:59:39.610 --> 00:59:42.190
So again trying different things, trying small budgets,

927
00:59:42.490 --> 00:59:47.485
and trying different landing pages, or different types of content that will appeal to people.

928
00:59:47.945 --> 00:59:53.165
Because you could be driving traffic successfully, but it's to a page that people keep leaving right away.

929
00:59:53.225 --> 01:00:00.685
So you want to find a combination of how do you drive traffic, and how do you drive traffic to the page that's going to resonate the most with those people.

930
01:00:00.770 --> 01:00:03.589
And again, that's where you say you have to AB test like crazy.

931
01:00:03.970 --> 01:00:09.670
What does that mean to AB test like crazy, Pat, when it comes to driving traffic, and why is that important?

932
01:00:11.010 --> 01:00:14.069
Alright. So AB test if you're not AB testing,

933
01:00:14.424 --> 01:00:16.204
then you can never know with certainty

934
01:00:16.744 --> 01:00:18.444
that a certain approach is working.

935
01:00:19.065 --> 01:00:23.464
For example, perhaps I say the we use the same website again.

936
01:00:23.464 --> 01:00:31.839
The best way to get parents to sign up on their website is to have a membership level that they could sign up for and become a member of the community.

937
01:00:32.540 --> 01:00:45.575
If that's my assumption and I launched the website with that assumption and that's the only thing I ever try with parents, because I assume that that's the best way to do it, Unless I try different approaches, I can never prove that that theory was correct.

938
01:00:46.275 --> 01:00:53.010
An AB test would have be having an open mind and saying, I'm gonna have two different strategies for getting parents to sign up.

939
01:00:53.410 --> 01:00:58.870
I'm gonna have one where they fill out a lead form where they wanna be matched with an egg donor,

940
01:00:59.730 --> 01:01:01.170
and they're not gonna become members.

941
01:01:01.170 --> 01:01:05.010
They're gonna become a lead in the lead engine, and I'll match them to the egg donors.

942
01:01:05.010 --> 01:01:13.795
And I'll see if that works, and I'll see if I can nurture them via newsletters and maybe upsell them or have them, join my Facebook group, so on and so forth.

943
01:01:14.255 --> 01:01:16.035
And I'll compare that

944
01:01:16.575 --> 01:01:22.895
to another approach where it's to get them to sign up for a profile, and they can browse the directory and find their own egg donors.

945
01:01:22.895 --> 01:01:26.680
I wanna try both of those. That will be my a and b test.

946
01:01:26.740 --> 01:01:33.079
And I'll spend a hundred dollars on each for a month driving traffic equal amounts of marketing dollars.

947
01:01:33.380 --> 01:01:37.424
And at the end of the month, I'm going to see which one was most successful.

948
01:01:37.565 --> 01:01:41.345
It's important you set your goal on how you're gonna evaluate success.

949
01:01:41.645 --> 01:01:48.765
In this case, I would say how many emails I collected in total, and then that's what I would declare my winner from my AB test.

950
01:01:48.765 --> 01:01:50.065
And then I can develop

951
01:01:50.460 --> 01:01:51.920
that theory a little further.

952
01:01:53.099 --> 01:01:57.440
Got you. So it's about directing people to different pages with subtle changes,

953
01:01:57.740 --> 01:02:00.640
not drastic ones. So you can know which subtle changes

954
01:02:00.940 --> 01:02:02.800
are performing better. And it could be,

955
01:02:03.204 --> 01:02:06.905
as simple as the text, kinda how we we change the title text here.

956
01:02:07.444 --> 01:02:10.984
Maybe you test choose your membership compared to what I had written

957
01:02:11.285 --> 01:02:13.464
earlier, like get connected with fertility

958
01:02:14.165 --> 01:02:14.665
experts.

959
01:02:15.440 --> 01:02:20.240
And I have a very simple example, incredibly simple if you want me to share it real real quick.

960
01:02:20.240 --> 01:02:24.579
Yeah. Can I pass the controls over to you? Yep. Okay. Let's let's do it. Here you go.

961
01:02:25.759 --> 01:02:31.125
And and I was mentored by somebody who is fanatical about AB testing,

962
01:02:31.664 --> 01:02:36.865
and he was actually voted one of the 5,000 fastest growing businesses in The United States this year.

963
01:02:37.025 --> 01:02:39.684
I was a a part of that project when they had their first customer,

964
01:02:40.065 --> 01:02:43.800
and they they're now getting, they're now generating over 6,000,000 a year.

965
01:02:43.800 --> 01:02:45.660
So they're doing really, really well for themselves.

966
01:02:45.960 --> 01:02:48.460
And all he does is the smallest of changes.

967
01:02:48.840 --> 01:02:51.740
He he changes background colors of buttons,

968
01:02:52.200 --> 01:02:56.300
words, and titles, and and and very, very simple subtle changes.

969
01:02:56.625 --> 01:02:59.765
But sometimes, for example, join our premier community.

970
01:03:00.305 --> 01:03:02.085
I would like to test that against

971
01:03:02.545 --> 01:03:04.725
get your first two customers for free.

972
01:03:05.025 --> 01:03:09.125
I think that everybody here can kind of probably guess which would work better.

973
01:03:09.425 --> 01:03:19.260
I'm assuming it would be this one, but it'd be interesting to see if I spend if I drive a hundred people to this page and I drive a hundred people to this page, which one performs better?

974
01:03:19.880 --> 01:03:21.819
Perhaps this one will perform

975
01:03:22.119 --> 01:03:26.234
50 times better than the other one. So then I would declare this one the winner.

976
01:03:26.234 --> 01:03:29.055
And then what I could do is I could practice one with the red background

977
01:03:29.355 --> 01:03:35.295
and one with an orange background and drive traffic and see if the color impacts the psychology of the consumer.

978
01:03:35.595 --> 01:03:38.575
And then I can and I can declare that one a winner. And I'm continually

979
01:03:39.140 --> 01:03:40.600
making the winner stronger

980
01:03:42.260 --> 01:03:43.320
defending champion.

981
01:03:43.460 --> 01:03:50.920
But if you're continually making the winner stronger each month or each week, that's something that eventually becomes a highly optimized landing page.

982
01:03:51.380 --> 01:03:57.565
How can I identify which one wins? It's quite simple. What I did is this link right here,

983
01:03:57.865 --> 01:04:02.585
all I did was change the title of the landing page, and I changed the membership level.

984
01:04:02.585 --> 01:04:07.085
So I created two membership levels. If I open if I click on these two links,

985
01:04:07.569 --> 01:04:09.329
you'll notice that the names are different.

986
01:04:09.329 --> 01:04:12.049
So I need to understand which one is different, which one is which.

987
01:04:12.049 --> 01:04:17.250
This one is the special offer listing, and this one is the interior designer contributor listing.

988
01:04:17.250 --> 01:04:19.349
So when I look at my membership levels

989
01:04:20.065 --> 01:04:21.845
inside the Brilliant Directories platform,

990
01:04:22.145 --> 01:04:28.165
I'm gonna know which one is winning based on how many people are are signing up for that individual membership level.

991
01:04:28.225 --> 01:04:29.825
And, again, it's a very simple change.

992
01:04:29.825 --> 01:04:40.000
All I needed to do was copy the the landing page and change the link of the membership level form and change whatever item it is I'd like to compare in that AB test.

993
01:04:40.540 --> 01:04:42.160
So small amount of setup.

994
01:04:42.220 --> 01:04:47.964
When you're doing an AB test, just do a subtle change so you know that that's what's responsible for,

995
01:04:48.664 --> 01:04:54.684
the the being the winner. And then just keep making one or two changes at a time per per test.

996
01:04:55.145 --> 01:04:56.365
Is that what you're saying?

997
01:04:57.060 --> 01:04:59.700
That's exactly what I'm saying. The most subtle of changes.

998
01:04:59.700 --> 01:05:03.080
You can at the moment that you change more than one thing

999
01:05:03.380 --> 01:05:11.325
on a landing page, it's no longer an AB test because you'll never know which of those two items that you changed contributed to the higher conversion rate.

1000
01:05:11.405 --> 01:05:13.265
I gotcha. And I love how you have

1001
01:05:13.885 --> 01:05:19.565
two different membership levels, but I'm assuming you just cloned one so they have the exact same features assigned to that.

1002
01:05:19.565 --> 01:05:22.464
Yes. Correct. So I came here. I went to actions,

1003
01:05:23.005 --> 01:05:27.130
and I cloned it. And then I just renamed it to the clone. Gotcha.

1004
01:05:27.130 --> 01:05:29.010
So it has exactly the same features.

1005
01:05:29.010 --> 01:05:35.430
They have the exactly the same welcome email when they sign up, the same experience, so it's a fair comparison in the AP testing.

1006
01:05:35.490 --> 01:05:39.330
Gotcha. That's that's that's that's genius. That's a really easy way to do it.

1007
01:05:39.490 --> 01:05:42.675
I see we got Philip has his hand up, and I wanna go to Philip

1008
01:05:43.875 --> 01:05:47.155
here. Philip, did you I'll pass it back to you. Thanks, Pat. Hey, Philip.

1009
01:05:47.155 --> 01:05:49.575
I've unmuted your microphone here. How you doing?

1010
01:05:50.355 --> 01:05:53.155
Hi. I'm doing good too. Thank you very much. Alright.

1011
01:05:53.475 --> 01:05:57.895
Did you have a question about your site, or one of these steps that we're talking about here?

1012
01:05:58.750 --> 01:06:04.610
Yeah. I put my hand up in the one before, but I'm happy with either subject, three or four.

1013
01:06:05.150 --> 01:06:07.810
Whatever you want. It's, it's your day today, Philip.

1014
01:06:08.830 --> 01:06:14.210
I think three. I think, yeah. But we're looking at the design of the the website and whether I've

1015
01:06:14.845 --> 01:06:17.165
overdeveloped it and got too much on it. Okay.

1016
01:06:18.365 --> 01:06:19.725
It did launch about,

1017
01:06:20.445 --> 01:06:24.465
I think mid September or something, so it's new, fairly new, really still.

1018
01:06:24.765 --> 01:06:27.825
What's the name of your site? And the the site is,

1019
01:06:28.510 --> 01:06:30.770
www.teacher.yoga.

1020
01:06:33.230 --> 01:06:34.110
Alright. Let's,

1021
01:06:34.750 --> 01:06:35.890
let's load that up.

1022
01:06:37.870 --> 01:06:41.090
Alright. I love your colors by the way.

1023
01:06:43.134 --> 01:06:43.634
Thanks.

1024
01:06:44.015 --> 01:06:48.595
Okay. So you launched not too long ago, just a few weeks ago, to be honest. And

1025
01:06:49.055 --> 01:06:51.474
yoga is a great industry. There's always people

1026
01:06:51.775 --> 01:07:00.339
seeking to find yoga content or to contribute to the yoga content, whether they're instructors or, you know, making videos or or writing articles with tips.

1027
01:07:01.359 --> 01:07:04.740
So tell us, how the site's doing for you and where you think you're stuck.

1028
01:07:07.760 --> 01:07:12.305
Okay. How's the site doing? Well, I'm sort of happy. I think we got people to sign up,

1029
01:07:13.485 --> 01:07:17.105
right from the from the beginning. So people are are joining.

1030
01:07:18.445 --> 01:07:19.105
I think

1031
01:07:19.725 --> 01:07:23.905
I should focus more on creating content for users, not teachers.

1032
01:07:25.040 --> 01:07:27.300
We created quite a bit of content for teachers.

1033
01:07:30.480 --> 01:07:35.619
One of the main missions was to to and there is an our story by the way. So

1034
01:07:35.920 --> 01:07:39.935
if you go to the very top under home there's a there's an our story.

1035
01:07:39.995 --> 01:07:44.475
I don't know whether that should be mission now that you've mentioned it or Story story is fine.

1036
01:07:44.475 --> 01:07:47.835
Story story makes it a little more at home in a way.

1037
01:07:47.995 --> 01:07:51.195
Mission makes it a little more organizational, like, if you're an organization.

1038
01:07:51.195 --> 01:07:53.455
So both work, it just depends it on your audience.

1039
01:07:54.960 --> 01:07:56.500
Yeah. Okay. So,

1040
01:07:58.320 --> 01:08:01.140
what what we what the idea was to list sort of classes.

1041
01:08:02.720 --> 01:08:09.945
And originally, I started with just sort of listing classes, but then I found that people put retreats and workshops in the classes section,

1042
01:08:10.505 --> 01:08:12.205
which then made it look really untidy.

1043
01:08:12.905 --> 01:08:14.685
So I decided to

1044
01:08:14.985 --> 01:08:19.325
we were gonna add, I was gonna add retreats and workshops later on and teacher trainings.

1045
01:08:19.785 --> 01:08:22.205
So I then added them in separate sections,

1046
01:08:22.620 --> 01:08:26.479
and basically I've moved some of the content into the right places,

1047
01:08:28.939 --> 01:08:34.139
and things like that. So it's sort of you know, I can't change people people's behavior. Yeah.

1048
01:08:34.139 --> 01:08:37.199
There's no yoga spaces at the moment. There are classes and retreats,

1049
01:08:40.814 --> 01:08:47.795
Classes is probably one of the the the better listings. But then, I mean, I've got a a support

1050
01:08:48.255 --> 01:08:49.740
ticket in at the moment because

1051
01:08:50.220 --> 01:08:53.200
at the moment, people can put classes in without dates

1052
01:08:53.580 --> 01:08:58.320
end dates if they've done repeated ones. I saw that. They all appear at the top of the listing.

1053
01:08:58.460 --> 01:08:59.360
I saw that.

1054
01:08:59.980 --> 01:09:05.475
Yeah. And I just wanna make it so that, they have to put in an end date. Otherwise, they're sort of,

1055
01:09:06.255 --> 01:09:10.274
working the system, so to speak. So but that's okay. I mean, we can sort that out.

1056
01:09:11.215 --> 01:09:14.354
So I didn't know whether it had got too much, too messy.

1057
01:09:15.295 --> 01:09:16.915
There's there's quite a bit of content,

1058
01:09:17.560 --> 01:09:19.580
that I've written for yoga teacher marketing,

1059
01:09:20.520 --> 01:09:22.300
trying to attract yoga teachers.

1060
01:09:25.560 --> 01:09:27.580
And the pricing page, I concentrated

1061
01:09:27.880 --> 01:09:29.260
on the two at the top.

1062
01:09:29.465 --> 01:09:33.724
I'm I'm not really expecting so many people to sign up to premium plans right now because

1063
01:09:34.904 --> 01:09:38.364
I think they would need more teachers on there and more students,

1064
01:09:39.385 --> 01:09:42.045
before they would. But I'm I mean, I could be mistaken.

1065
01:09:42.585 --> 01:09:44.100
I don't really know. It's early days.

1066
01:09:45.300 --> 01:09:49.880
Got you. Well, first of all I think you've done an amazing job for just a few weeks of work.

1067
01:09:50.979 --> 01:09:53.960
You've established a lot of sections of your site.

1068
01:09:56.180 --> 01:09:59.560
What I think is what I think this site is missing

1069
01:10:01.275 --> 01:10:07.455
is there are a lot of yoga directory sites out there to find yoga instructors, yoga classes,

1070
01:10:08.075 --> 01:10:12.815
yoga retreats. We've we've seen examples in webinar Wednesdays actually on those.

1071
01:10:14.030 --> 01:10:23.730
I think you need one more angle that makes your site a little extra special, that that provides a unique offering that those other sites

1072
01:10:24.350 --> 01:10:25.170
might not

1073
01:10:25.550 --> 01:10:26.050
offer.

1074
01:10:27.550 --> 01:10:31.645
And I think that comes with the slogan or motto of your site.

1075
01:10:34.025 --> 01:10:37.724
So let let's let's go into the brainstorming lab for a second.

1076
01:10:39.545 --> 01:10:44.760
And Jason, can I can I would I be fair to say that this ties into the first point of our presentation?

1077
01:10:45.140 --> 01:10:50.760
When you're doing this, you're trying to answer a need. There's a mission. There's a reason why

1078
01:10:51.060 --> 01:10:53.260
this site exists. We have to figure out what Yes.

1079
01:10:53.380 --> 01:10:56.020
What it is you're solving different from the other directories.

1080
01:10:56.020 --> 01:11:01.005
And if that could be in the slogan somehow, some way, the start would be incredibly helpful.

1081
01:11:02.265 --> 01:11:06.365
Absolutely. You bring up a great point. So we're basically going back to step one on this, Phil.

1082
01:11:06.905 --> 01:11:07.405
And,

1083
01:11:07.945 --> 01:11:18.410
the reason I wanna talk about a slogan or a motto or what the main title on your homepage is gonna be is that will help guide you to on where on what the rest of your site will be.

1084
01:11:19.030 --> 01:11:22.969
So what we wanna do is touch on an emotional point, and I'll just come up with one

1085
01:11:23.675 --> 01:11:24.175
quickly.

1086
01:11:24.635 --> 01:11:25.135
Right?

1087
01:11:27.515 --> 01:11:28.335
Like, find,

1088
01:11:28.875 --> 01:11:31.775
we can we can work on this, but we'll just use the word top rated,

1089
01:11:33.355 --> 01:11:38.719
yoga, and again, I know that retreat signed up and everything like that, but let's focus on yoga classes.

1090
01:11:40.139 --> 01:11:43.040
And again, we wanna come up with something emotional to,

1091
01:11:43.580 --> 01:11:44.080
find

1092
01:11:44.940 --> 01:11:46.719
we'll just say find peace

1093
01:11:48.219 --> 01:11:50.855
in your or balance. Right? To find balance.

1094
01:11:54.115 --> 01:11:54.615
So

1095
01:11:54.995 --> 01:11:57.815
you would put the slogan directly to,

1096
01:11:58.995 --> 01:12:01.015
yoga students, the end users?

1097
01:12:02.490 --> 01:12:10.990
Well, your site is to connect from what I understand, it says find yoga, so I would assume it's for people to find yoga students that wanna find yoga classes

1098
01:12:11.530 --> 01:12:13.230
and people that I can kinda,

1099
01:12:14.490 --> 01:12:17.475
spend time with to to find balance in my life or,

1100
01:12:18.595 --> 01:12:24.375
Mhmm. So the benefits one of the benefits of yoga for instance would would be useful in the slogan.

1101
01:12:25.155 --> 01:12:25.655
Yeah.

1102
01:12:27.075 --> 01:12:30.935
So again, you could do like trusted yoga classes to find, you

1103
01:12:31.290 --> 01:12:33.770
you know, balance I'm just coming up with something off the top of my head.

1104
01:12:33.770 --> 01:12:36.910
But you wanna this can be your slogan. This could be your title here.

1105
01:12:38.570 --> 01:12:43.930
And then let's simplify it further. Why do people do yoga? Give me two two reasons people do yoga.

1106
01:12:43.930 --> 01:12:46.190
I'll I'll give you one answer. It's fitness. Right?

1107
01:12:47.535 --> 01:12:48.595
Fitness and stress.

1108
01:12:49.055 --> 01:12:51.875
Okay. So to to stress relief. Right?

1109
01:12:54.335 --> 01:12:58.335
And there's those are two different types of yoga classes. Right? The intense ones in the hot rooms.

1110
01:12:58.335 --> 01:13:01.050
I mean they're both stress relief, and they're both fitness,

1111
01:13:01.510 --> 01:13:05.610
but those those could be the categories people are are searching for. Because,

1112
01:13:07.270 --> 01:13:10.890
you know, this the yoga space, yoga studio, and yoga teacher,

1113
01:13:12.310 --> 01:13:15.130
I I think I would simplify this. And teacher

1114
01:13:15.635 --> 01:13:22.535
teacher training school that would be for the yoga and people who are yoga instructors looking for to people who want to become yoga instructors.

1115
01:13:22.595 --> 01:13:23.095
Right?

1116
01:13:24.035 --> 01:13:25.015
Yeah. Okay.

1117
01:13:25.875 --> 01:13:27.175
I'd probably remove

1118
01:13:27.555 --> 01:13:31.490
that. I'd I'd have everything geared towards people looking for To the end users.

1119
01:13:31.730 --> 01:13:33.350
To to the end user. So

1120
01:13:34.050 --> 01:13:36.710
I I don't know the difference between a space and a studio.

1121
01:13:37.650 --> 01:13:41.810
Okay. Now the idea again, the yoga space is directed towards the yoga teachers.

1122
01:13:41.810 --> 01:13:44.850
It's spaces for rent for the yoga teachers to use.

1123
01:13:44.850 --> 01:13:50.494
And and and I'm so happy we're we're going over this, Jason, because we didn't exactly touch on this, but I see this all the time.

1124
01:13:50.494 --> 01:13:53.554
We always refer to features. Right? Don't launch with classifieds

1125
01:13:54.094 --> 01:13:56.195
and coupons and events and properties.

1126
01:13:56.655 --> 01:13:59.315
But this is the same as launching with eight features.

1127
01:13:59.610 --> 01:14:03.869
If you launch with studios and spaces and trainers and and

1128
01:14:04.250 --> 01:14:05.070
and the courses

1129
01:14:05.449 --> 01:14:05.949
and,

1130
01:14:06.810 --> 01:14:07.949
providers, suppliers,

1131
01:14:08.250 --> 01:14:11.949
products, if you launch, that's the same as launching with eight eight features.

1132
01:14:12.170 --> 01:14:14.110
Now you need to fill those categories,

1133
01:14:14.595 --> 01:14:18.535
and you need to give a good user experience, and we cannot have a singular message.

1134
01:14:18.915 --> 01:14:20.375
We can't solve the problem

1135
01:14:20.675 --> 01:14:25.315
for everybody. We can solve the problem for one person to start with and build that content.

1136
01:14:25.315 --> 01:14:29.495
So who are we solving a problem for? What is the niche?

1137
01:14:29.850 --> 01:14:33.389
What is the focus of the website that we launch with?

1138
01:14:33.850 --> 01:14:38.830
And then, of course, in the second cycle, then we introduce teachers, then we introduce courses.

1139
01:14:39.130 --> 01:14:41.550
The fifth cycle will into will introduce studios.

1140
01:14:41.975 --> 01:14:44.715
That can be how you can grow your brand, but you'll never punch

1141
01:14:45.015 --> 01:14:47.675
a new member type or target a different industry

1142
01:14:48.135 --> 01:14:53.175
within your industry until you have the marketing materials to support it. Yeah. No. I hear you.

1143
01:14:53.175 --> 01:14:55.975
I think what I did was I we actually launched with just,

1144
01:14:57.330 --> 01:15:01.110
yoga studios, yoga teachers, and yoga classes, and that's all.

1145
01:15:01.250 --> 01:15:05.190
And I think I got overexcited after about three or four weeks and added the rest in.

1146
01:15:06.130 --> 01:15:06.949
So good work.

1147
01:15:07.409 --> 01:15:12.144
So we need to review that. Yeah. I'm thinking type of classes could be private sessions,

1148
01:15:13.324 --> 01:15:13.824
group

1149
01:15:14.525 --> 01:15:15.025
classes,

1150
01:15:16.284 --> 01:15:19.005
what other I know you have all the different types of yoga here.

1151
01:15:19.005 --> 01:15:21.025
I I fell into this trap before also.

1152
01:15:21.804 --> 01:15:24.304
Bikram yoga, and mixed in power, and

1153
01:15:25.580 --> 01:15:26.080
vinyasa.

1154
01:15:28.140 --> 01:15:29.280
So may yeah.

1155
01:15:31.020 --> 01:15:38.800
So that's so would you would you put the the types of yoga as, what do you call it, a sub subcategory rather than a subcategory?

1156
01:15:39.915 --> 01:15:41.295
Yeah. I think you should

1157
01:15:42.635 --> 01:15:45.295
simplify the categories. They can be sub subcategories.

1158
01:15:48.715 --> 01:15:51.995
I don't think you need it on the homepage search. You can simplify it.

1159
01:15:51.995 --> 01:15:55.869
You could just have your top level category or sub level category on your home page.

1160
01:15:55.869 --> 01:15:57.969
Just have the type of yoga and the location

1161
01:15:58.510 --> 01:15:59.969
that people are looking for,

1162
01:16:00.349 --> 01:16:01.889
and just have them search.

1163
01:16:03.630 --> 01:16:10.465
When I've created the other features, I did wonder whether I shouldn't have had them as features, but just add them all as yoga

1164
01:16:11.324 --> 01:16:17.105
events or yoga or find yoga, just yoga, just to have it as a category yoga, and then have,

1165
01:16:17.725 --> 01:16:22.850
a top level sorry. Not a top top level category of yoga, a second level category of,

1166
01:16:24.690 --> 01:16:28.230
it was either a class or a workshop or a retreat or a teacher training,

1167
01:16:28.530 --> 01:16:30.950
and then the actual type is a sub subcategory.

1168
01:16:31.890 --> 01:16:34.310
Would would that have been more clear? Yeah.

1169
01:16:35.775 --> 01:16:39.074
That could be more that could be more clear. You know on your homepage,

1170
01:16:39.375 --> 01:16:42.435
I would actually just have the location search to be honest,

1171
01:16:42.895 --> 01:16:49.155
and so people put their where find yoga near you, just put your location, and and it starts your journey.

1172
01:16:50.975 --> 01:16:53.910
You know? Oh, no. It's okay. Okay. Yep. Yeah. Yeah.

1173
01:16:53.910 --> 01:17:00.070
People in the old Jason, can can I I'll I'll try to simplify that lesson a little bit more and it's a good rule of thumb.

1174
01:17:00.070 --> 01:17:02.890
We're talking about top level, sub level, sub sub level category.

1175
01:17:03.510 --> 01:17:06.410
So my rule of thumb is you start with the location search.

1176
01:17:06.825 --> 01:17:10.825
When you can when when you tell somebody, hey. I'm based in where are you based?

1177
01:17:10.825 --> 01:17:11.965
What's your home base?

1178
01:17:12.745 --> 01:17:15.465
I know it's a global site, but where where are you launching out of?

1179
01:17:15.465 --> 01:17:17.485
Where do you have the most members right now?

1180
01:17:17.864 --> 01:17:19.245
I focused on London.

1181
01:17:19.705 --> 01:17:20.205
Okay.

1182
01:17:20.570 --> 01:17:33.495
So if if I can go in and put in a postal code and tell tell different random people, enter a random postal code and whoever I ask that to, they always get, you know, twenty twenty five results regardless of the postal code.

1183
01:17:33.735 --> 01:17:37.595
Then at that point, I'd say, okay. Well, maybe I'm gonna expand to a new location.

1184
01:17:38.055 --> 01:17:44.555
And until you can always guarantee a great result just with the location searches, you shouldn't look into introducing categories.

1185
01:17:45.175 --> 01:17:53.680
Then you're gonna introduce a top level category when there's so many results that you wanna make it easier to filter from the beginning because they're gonna get hundreds of results and it's not helpful.

1186
01:17:53.980 --> 01:18:02.385
So it's really good to start with a simple location search like Jason is saying until it gets out of hand, which is a good problem to have, and then you introduce additional filtering.

1187
01:18:04.144 --> 01:18:05.605
Okay. Thank you.

1188
01:18:06.224 --> 01:18:08.005
I I think that's a great idea.

1189
01:18:09.264 --> 01:18:14.005
Why not make it yoga just about London right now, then expand to The UK,

1190
01:18:14.545 --> 01:18:16.005
then expand to,

1191
01:18:16.390 --> 01:18:18.470
you know, then you can expand to the world after that.

1192
01:18:18.470 --> 01:18:24.410
Maybe you want to go to another country, but that way you can focus your efforts on at least start with The UK.

1193
01:18:26.310 --> 01:18:38.275
That way you're again, you're when you go to pitch potential yoga studios to join or teachers, and you say that it's a yoga site in The UK, it's gonna be much easier than saying it's a worldwide yoga site.

1194
01:18:39.215 --> 01:18:47.480
And it's also easier for you to market to potential end users because you know you wanna target people in The UK, and basically what you're doing Phil is you're creating a marketplace.

1195
01:18:47.780 --> 01:18:54.520
You have a marketplace of end users looking for yoga stuff, and you have the yoga providers who are advertising their services.

1196
01:18:55.060 --> 01:19:07.315
And when you're building, this is why it's important to build a more niche site, is you're building a marketplace and it's easier to balance the marketplace, not only to get people to join, but also the end users that you're gonna start

1197
01:19:07.695 --> 01:19:09.715
marketing your site to come to your site.

1198
01:19:10.415 --> 01:19:15.369
So you want to think about that marketplace and how to make your job easier to balance that marketplace.

1199
01:19:15.909 --> 01:19:23.369
If you have a thousand professionals in London, but all your end users are in The US, that's an that's an unbalanced marketplace.

1200
01:19:23.510 --> 01:19:24.010
So

1201
01:19:24.310 --> 01:19:31.095
I think Pat hit it on the nail on the head here is why don't you also add another layer of specificity

1202
01:19:31.875 --> 01:19:37.495
to the site, and also make it just about The UK right now since you're just a few weeks into your site.

1203
01:19:38.915 --> 01:19:40.430
Yeah. Okay. And

1204
01:19:41.850 --> 01:19:45.470
you're gonna start ranking in Google better for for UK

1205
01:19:46.090 --> 01:19:50.670
yoga classes because your site's gonna be super powerful in that. So what you can do is,

1206
01:19:51.450 --> 01:19:53.630
you can go to your general settings here,

1207
01:19:54.955 --> 01:19:55.935
and you've put

1208
01:19:56.795 --> 01:20:00.094
industry name and profession name as yoga. You can do

1209
01:20:00.475 --> 01:20:01.695
UK yoga classes,

1210
01:20:02.074 --> 01:20:02.574
and

1211
01:20:03.835 --> 01:20:10.410
you know whatever you want. UK UK yoga, and UK yoga classes, and that adds an extra level of

1212
01:20:11.190 --> 01:20:15.290
SEO to your site. So you'll probably rank better for this if you wanted to.

1213
01:20:16.230 --> 01:20:16.730
Mhmm.

1214
01:20:17.590 --> 01:20:18.470
Alright. So

1215
01:20:19.135 --> 01:20:23.555
Yeah. I really appreciate that. Thank you. Sure. And one last thing, this goes back to creating

1216
01:20:23.935 --> 01:20:28.755
less friction. Right? So when I when I suggested just have the location search on the homepage,

1217
01:20:29.535 --> 01:20:33.170
that's helping to reduce friction. It's less things for people to fill

1218
01:20:33.550 --> 01:20:42.130
out, and since your site is just starting out just tell them to search locations, and why don't you just focus on The UK, so chances are they're gonna find people on the other side of that marketplace.

1219
01:20:44.350 --> 01:20:46.930
Yeah. Okay. I got you. Yeah. Okay.

1220
01:20:47.485 --> 01:20:50.525
Yeah. I really appreciate the help. Thank you. Alright. Good good stuff.

1221
01:20:50.605 --> 01:20:51.985
Thank you for sharing your site.

1222
01:20:52.845 --> 01:20:53.745
So Pat,

1223
01:20:54.845 --> 01:20:59.665
on the surface it seems like a very simple site and everything looks like it's set up perfectly,

1224
01:21:00.440 --> 01:21:03.480
But after clicking around a little bit, it's and it's no one's fault.

1225
01:21:03.880 --> 01:21:09.659
It's just about being part of these webinars and being part of the Facebook group and talking these things out.

1226
01:21:09.719 --> 01:21:11.820
And again goes back to AB testing.

1227
01:21:12.705 --> 01:21:18.565
But I think for this site it was going towards the, and we talked about it in the previous webinar, it was going

1228
01:21:18.945 --> 01:21:22.405
towards being everything for everyone in the yoga industry.

1229
01:21:22.705 --> 01:21:23.925
Retreats, classes,

1230
01:21:24.545 --> 01:21:28.005
teachers looking for spaces to rent so they can teach their classes.

1231
01:21:28.280 --> 01:21:33.420
That would be great for a classified sections on this on the site, but that could be released in a phase two.

1232
01:21:33.640 --> 01:21:37.900
That could be here, here's step one is find a need to fill.

1233
01:21:38.280 --> 01:21:41.240
Number four on this is break up your project into releases.

1234
01:21:41.240 --> 01:21:44.525
Maybe in another release, once he gets all the teachers listed,

1235
01:21:45.305 --> 01:21:51.645
they might have sub those those are the teachers that might have free time to sublease some of their spaces, and they could post classifieds

1236
01:21:52.105 --> 01:21:56.205
so they could fill their empty hours throughout the days and the weeks. Because if I'm renting

1237
01:21:56.719 --> 01:21:57.380
a studio,

1238
01:21:58.159 --> 01:22:05.540
from from if I'm leasing a studio, there's times where I might not work on Sunday, and I could I could lease out my studio to another instructor on Sundays.

1239
01:22:06.080 --> 01:22:08.340
But I need I need the instructors first.

1240
01:22:09.495 --> 01:22:11.095
You're you're absolutely you're absolutely right.

1241
01:22:11.095 --> 01:22:15.275
And a lot of times if I'm on a consultation call, and like I said this happens very frequently,

1242
01:22:15.655 --> 01:22:18.375
I often think, the person on the alliance saying, okay, thank you.

1243
01:22:18.375 --> 01:22:22.315
Now I know where you wanna be when all of this is done. Where would you like to begin?

1244
01:22:22.500 --> 01:22:25.960
It's kind of the brainstorm. Right? Here's everything we could possibly do.

1245
01:22:26.420 --> 01:22:30.440
It's good to do that. It's not even a bad idea. If if you wanna go through the exercise,

1246
01:22:31.060 --> 01:22:39.715
just practicing and putting all the links and thinking of everything your site could do, it's not a bad idea to do that if it's a brainstorming exercise and saying, wow.

1247
01:22:39.775 --> 01:22:44.915
These are all the things we could be doing. Now that we know what's possible, let's pick one.

1248
01:22:45.215 --> 01:22:47.340
Where are we gonna start with all of these?

1249
01:22:47.420 --> 01:23:01.599
And then let's start removing the sections that we're not gonna use, and let's go through those cycles and and and start applying that strategy to the one thing, the one problem we're gonna solve for the one type of member that we're gonna target, and the one location we wanna start in.

1250
01:23:02.074 --> 01:23:03.915
That's right. I think that's a great strategy.

1251
01:23:03.915 --> 01:23:06.955
List out everything you could possibly do, and then choose one.

1252
01:23:06.955 --> 01:23:13.054
The one that's the the low hanging fruit, the one that's gonna be easiest to execute and get off the ground, so you could start

1253
01:23:14.650 --> 01:23:17.530
getting subscribers and members to join your site. Exactly.

1254
01:23:17.530 --> 01:23:22.270
It is not a bad exercise to do what what what he did and to know everything that's possible.

1255
01:23:22.490 --> 01:23:24.990
Your subconscious can do some amazing stuff,

1256
01:23:25.610 --> 01:23:28.670
connections, networking, opportunities that present themselves.

1257
01:23:28.885 --> 01:23:33.625
It's not a waste of time to go through the exercising of figuring everything out that's possible.

1258
01:23:34.085 --> 01:23:38.985
But but after you've done that is to choose one of them and really focus on that one element.

1259
01:23:39.445 --> 01:23:42.505
And I like that you took the time to write your story

1260
01:23:42.860 --> 01:23:43.020
here.

1261
01:23:43.020 --> 01:23:48.060
Having an our story or our mission page really adds value when people are considering to join your site.

1262
01:23:48.060 --> 01:23:51.040
So kudos and and good on you for doing that, Phil.

1263
01:23:52.620 --> 01:23:57.705
Pat, I want to unmute one more person here before we get to we were on number four.

1264
01:23:58.345 --> 01:24:01.785
Brian, I wanna unmute you. You've had your hand up for quite a while there, Brian.

1265
01:24:01.785 --> 01:24:02.765
How are you doing, Brian?

1266
01:24:03.945 --> 01:24:08.125
Yeah. Hey. This is actually Ben. I I logged in under Brian's name.

1267
01:24:08.905 --> 01:24:09.645
Who's that?

1268
01:24:10.710 --> 01:24:16.550
Ben? This is Ben. I actually, Brian registered. I and we're both on the same link. Hey. It's okay.

1269
01:24:16.550 --> 01:24:17.690
People helping people.

1270
01:24:18.150 --> 01:24:19.930
So, Ben, how can we help you today?

1271
01:24:20.710 --> 01:24:26.695
Yeah. A couple questions if you don't mind. One on just the invite. Hi, Pat. I know Pat too.

1272
01:24:27.715 --> 01:24:28.215
That

1273
01:24:29.315 --> 01:24:32.355
what do you think on and my my site's, under construction.

1274
01:24:32.355 --> 01:24:36.034
I'm just trying to change something, but using scrollers and,

1275
01:24:36.514 --> 01:24:38.054
video on the home page.

1276
01:24:40.130 --> 01:24:41.270
Using scrollers?

1277
01:24:42.050 --> 01:24:44.150
What do you mean by scrollers? Content

1278
01:24:44.690 --> 01:24:46.610
scrollers on a homepage. Oh, oh,

1279
01:24:47.170 --> 01:24:48.949
yeah. I think if they're done tastefully

1280
01:24:49.489 --> 01:24:50.550
and you don't

1281
01:24:52.655 --> 01:24:53.715
clutter your homepage,

1282
01:24:54.494 --> 01:24:59.135
and when I say clutter I mean you've lost people on the actions you want them to do.

1283
01:24:59.135 --> 01:25:05.474
There's just too much, too much, it's information overload. I think explainer videos are helpful.

1284
01:25:06.210 --> 01:25:11.110
So the scrollers you mean like carousels, so people can continuously slide left and right?

1285
01:25:11.970 --> 01:25:14.690
Yeah. Well vertically up and down. Vertically up and down.

1286
01:25:14.690 --> 01:25:22.065
I my response is if it's done tastefully, and it adds value to the end user rather than, and it and it helps rather than confuse them further,

1287
01:25:23.244 --> 01:25:24.045
I'd say it's good.

1288
01:25:24.045 --> 01:25:30.065
If you're just adding it just to add it, and there really isn't any meaningful value that the user's gaining from that additional information,

1289
01:25:30.925 --> 01:25:33.505
my advice is always to remove as much as possible.

1290
01:25:34.929 --> 01:25:35.429
Okay.

1291
01:25:35.730 --> 01:25:36.210
Thanks.

1292
01:25:36.210 --> 01:25:42.070
And then another question I have on driving traffic to your site is that I know there's a email

1293
01:25:42.449 --> 01:25:42.949
campaign

1294
01:25:44.530 --> 01:25:48.150
feature on brilliant directories, but if you were to use

1295
01:25:48.530 --> 01:25:49.030
a

1296
01:25:50.025 --> 01:25:51.324
third party like,

1297
01:25:53.705 --> 01:25:56.364
what's it called, ChimpMail or Aweber,

1298
01:25:57.864 --> 01:25:58.765
is there anything

1299
01:25:59.145 --> 01:26:04.925
you should be aware of as far as, you know, using that as a method to drive traffic to your site?

1300
01:26:05.385 --> 01:26:10.340
I I actually I actually prefer using, like, Mailchimp or Constant Contact or Aweber.

1301
01:26:11.200 --> 01:26:15.860
The I I would say you you can send newsletters from brilliant directories, but it's not the most robust

1302
01:26:16.240 --> 01:26:16.740
functionality.

1303
01:26:17.760 --> 01:26:22.195
So what I like to do is make a list of members that I want to target, and

1304
01:26:23.215 --> 01:26:25.474
what you can do is you can go to your members here,

1305
01:26:26.014 --> 01:26:30.574
and if you have the add on there's an export member results. So you can search for specific members.

1306
01:26:30.574 --> 01:26:32.915
So if you wanted to search, you know UK

1307
01:26:33.455 --> 01:26:33.955
members,

1308
01:26:34.940 --> 01:26:37.440
you can search them. That should pull up the country,

1309
01:26:38.219 --> 01:26:42.960
and you can export them, and then what you can do Ben is then import them into

1310
01:26:43.500 --> 01:26:49.360
a more robust emailing platform like Mailchimp and Aweber, and do your email marketing from there.

1311
01:26:50.335 --> 01:26:52.655
And I think you'll you'll you'll see good results.

1312
01:26:52.655 --> 01:26:55.375
You can build out better email templates and things like that.

1313
01:26:56.335 --> 01:26:59.135
Both are good, it just depends what you're more comfortable with using.

1314
01:26:59.135 --> 01:27:04.275
But definitely emailing and staying in touch with your members is a must, which brings us to

1315
01:27:04.980 --> 01:27:05.720
number five,

1316
01:27:06.100 --> 01:27:08.760
follow-up with your members. What a what a great segue there,

1317
01:27:09.860 --> 01:27:11.640
which is emailing your members.

1318
01:27:12.500 --> 01:27:14.440
Yeah. Tough to plan that one better.

1319
01:27:16.180 --> 01:27:19.320
Does that help answer your question, Ben, a little bit? Sure.

1320
01:27:19.585 --> 01:27:28.145
And is there when you when you use those services, I I I know that, you know, this is not your core, you know, offering, but when you use something like,

1321
01:27:30.065 --> 01:27:31.525
Chipmail or Aweber,

1322
01:27:33.640 --> 01:27:38.840
Is there words that if you put in there that might just immediately get you on a spam filter?

1323
01:27:38.840 --> 01:27:43.720
I mean, is there something that you need to be aware of so it doesn't get spammed out? Yeah.

1324
01:27:43.720 --> 01:27:44.460
So that's

1325
01:27:45.320 --> 01:27:46.940
you you wanna take that one, Pat?

1326
01:27:47.435 --> 01:27:51.115
There's quite a quite a few of, quite a few words,

1327
01:27:51.835 --> 01:27:56.255
that you can, that you wanna go through. I'm gonna share a link in the in the chat right now.

1328
01:27:56.395 --> 01:27:57.515
It's really, really good.

1329
01:27:57.515 --> 01:28:03.370
So what it does, this software that I'm about to share with everybody in the chat, and maybe, Jason, you can click on it.

1330
01:28:03.830 --> 01:28:07.690
What it does is it says, hey. Send me your email to this email.

1331
01:28:07.830 --> 01:28:11.530
Send me the email you're gonna send your members, and I'm gonna give you a spam report.

1332
01:28:11.670 --> 01:28:16.730
It's gonna break it down into the words you use. Is there all caps? Is the word free in there?

1333
01:28:16.995 --> 01:28:19.655
Is there obviously anything about money, investments,

1334
01:28:20.355 --> 01:28:21.335
buy, sell,

1335
01:28:22.995 --> 01:28:25.895
anything that that's related to that sort of of industry?

1336
01:28:26.675 --> 01:28:27.175
Obviously,

1337
01:28:27.635 --> 01:28:31.050
pornographic words will will get you blacklisted, anything along those lines.

1338
01:28:31.050 --> 01:28:40.750
There's a whole inventory of them, but also what it's gonna do, this tool, is go deeper than that and and really give you great analytics on all the things you should be up optimizing on your website.

1339
01:28:41.449 --> 01:28:43.790
The second thing that this tool cannot do,

1340
01:28:44.435 --> 01:28:49.095
that a lot of people make a mistake with is they buy email lists. That's a big taboo,

1341
01:28:50.195 --> 01:28:51.555
primarily for this reason.

1342
01:28:51.555 --> 01:28:59.120
If you ever buy an email list and usually those email lists, they've gotten very advanced with putting in dummy email addresses

1343
01:28:59.500 --> 01:29:00.780
that are purposely in there.

1344
01:29:00.780 --> 01:29:09.465
So Gmail and Hotmail, and they're all gonna come out, and they release a ton of fake e that they know have never opted into any list.

1345
01:29:09.625 --> 01:29:16.445
And they know if that email ever comes to them, then that person who sent that newsletter, they obviously bought a list illegally.

1346
01:29:16.585 --> 01:29:17.784
And once your IP

1347
01:29:18.185 --> 01:29:23.760
your sender IP starts getting a negative mark, then you're really gonna have trouble getting emails lining in people's inbox.

1348
01:29:23.760 --> 01:29:34.980
So I think if you, as long as you and make sure you have an authentic email list and you didn't purchase it, and then you run through this test, you should be in a really good position to to have a successful non spammy email.

1349
01:29:35.585 --> 01:29:36.385
Great. Excellent.

1350
01:29:36.385 --> 01:29:43.284
And if you're offering something like a free e ebook, what what words would you use if you don't use the word free?

1351
01:29:43.505 --> 01:29:48.385
You wouldn't use free. It definitely in in this well, again, it depends on how many lists.

1352
01:29:48.864 --> 01:29:52.300
It depends how big your list is. If you've sent from them before,

1353
01:29:52.920 --> 01:29:55.400
if it's a if it it really depends on a lot of factors.

1354
01:29:55.400 --> 01:29:59.000
It doesn't mean just because free is in the subject line, it won't go through.

1355
01:29:59.000 --> 01:30:00.380
But that's why they say,

1356
01:30:00.920 --> 01:30:02.380
five ways to,

1357
01:30:02.840 --> 01:30:04.380
to to retain your customers

1358
01:30:04.795 --> 01:30:07.434
Instead of saying download a free ebook in the subject line.

1359
01:30:07.434 --> 01:30:19.534
That's why the topic is often when you look at your inbox and you analyze what they have in subject lines, they they very rarely tell you what the action is, and they tell you what the topic is specifically to avoid those those spam filters.

1360
01:30:19.560 --> 01:30:24.940
But, again, this tool will will lay it all out for you. And just one last question, Pat, is,

1361
01:30:27.000 --> 01:30:28.380
does it does the spam

1362
01:30:28.760 --> 01:30:29.580
read your,

1363
01:30:30.440 --> 01:30:35.285
subject line and the content of the letter? Does it read both of it? Yes. It does.

1364
01:30:35.745 --> 01:30:36.245
Definitely.

1365
01:30:36.785 --> 01:30:37.105
Yeah.

1366
01:30:37.105 --> 01:30:44.625
And also, one thing, for example, on on Brilliant Directories, you wanna make sure that you're always sending from the same domain that your website's on.

1367
01:30:44.865 --> 01:30:49.025
You don't wanna be representing a domain that you're not actually authorized to be using.

1368
01:30:49.025 --> 01:30:50.840
So on there's a lot a lot of factors.

1369
01:30:51.460 --> 01:30:58.980
If you if you put the if you whatever email you'd like to test, if you send it to whatever email it generates for you, because it's always a different number.

1370
01:30:58.980 --> 01:31:02.679
The one that Jason's seeing is different than the one that I'm seeing because we're on different emails.

1371
01:31:02.795 --> 01:31:04.335
Everyone gets a unique number.

1372
01:31:04.474 --> 01:31:10.574
If you send it to yours, you'll get a very detailed report, and it's really gonna give you all the analytics you need on that.

1373
01:31:10.795 --> 01:31:14.094
Great. Well, thank you very much for that. Really great. Yeah.

1374
01:31:14.635 --> 01:31:16.415
You got it. That's what we're here for.

1375
01:31:18.139 --> 01:31:19.580
Awesome info there, Pat. Yeah.

1376
01:31:19.580 --> 01:31:24.639
I think a rule of thumb with newsletters is be directing and keep it simple. If you're doing,

1377
01:31:24.940 --> 01:31:25.840
you know, nefarious

1378
01:31:26.300 --> 01:31:28.239
or or weird subject lines, it

1379
01:31:28.540 --> 01:31:30.735
it might not get delivered to the, recipient.

1380
01:31:30.795 --> 01:31:36.575
But with a tool like this, you can be, you know, rest assured if your email is, too spammy or or not too spammy.

1381
01:31:36.715 --> 01:31:43.835
It's always okay to be just a little bit spammy because you really need to get people you gotta do something a little bit just to make sure they open that email.

1382
01:31:43.835 --> 01:31:49.140
But there's there's a threshold you know, and and that a tool like that will let you know when you're way past the threshold.

1383
01:31:50.080 --> 01:31:54.400
So that brings us to number five here is after you've let's backtrack a bit.

1384
01:31:54.400 --> 01:32:04.135
After you've drive traffic to your site, you've designed your site, you write awesome copy for your site, and you find out what the needs are of your site, people are gonna be joining your site.

1385
01:32:04.195 --> 01:32:08.515
And you should interact with those people and develop relationships with them.

1386
01:32:08.515 --> 01:32:12.455
At least we always recommend your first one hundred members.

1387
01:32:12.675 --> 01:32:17.260
So So, Pat, what does it mean to develop relationships, and what kind of value could someone expect

1388
01:32:17.639 --> 01:32:22.780
from taking the time to call or or get personal with the the people that are joining their site?

1389
01:32:23.960 --> 01:32:33.094
So the I really like what's in bold and in red there, and the people I've seen succeed the most with an online directory getting started out really lived by this rule.

1390
01:32:33.094 --> 01:32:35.034
This was taught to me by somebody else.

1391
01:32:35.094 --> 01:32:40.074
And the first hundred customers or the first members and users you get on your website

1392
01:32:40.420 --> 01:32:43.079
will be your everything, will most likely define

1393
01:32:43.539 --> 01:32:48.519
whether or not your your your venture will succeed or not, and really investing

1394
01:32:48.820 --> 01:32:55.480
heavily in these first hundred members, knowing them by name, knowing where they're from, what their interests are, why they joined their website,

1395
01:32:55.975 --> 01:33:01.355
what problems they have that they'd like your website to solve, what features they'd like for you to develop,

1396
01:33:01.895 --> 01:33:06.955
what the what business they own. You should know everything about your first hundred members.

1397
01:33:07.255 --> 01:33:13.780
The reason why is in building a relationship like that, you're gonna get into the psyche of your end users.

1398
01:33:14.080 --> 01:33:16.500
Up until people start using your website,

1399
01:33:17.040 --> 01:33:21.620
you're basing everything on personal assumptions. Perhaps you did some market research,

1400
01:33:22.335 --> 01:33:23.295
Perhaps you have,

1401
01:33:24.175 --> 01:33:25.535
you have partners on the project.

1402
01:33:25.535 --> 01:33:28.355
There's five of you, and you're sharing ideas and you're brainstorming.

1403
01:33:28.815 --> 01:33:32.115
But everything is an assumption until you get real users

1404
01:33:32.575 --> 01:33:33.875
using your solution.

1405
01:33:34.270 --> 01:33:41.409
So you really wanna get into their psyche, and you wanna learn what's missing, what you're doing well, what's what how you should be targeting them,

1406
01:33:41.869 --> 01:33:46.050
and what new features you should be developing as you're deciding on those next phases.

1407
01:33:47.125 --> 01:33:48.745
That's that's super advice.

1408
01:33:48.885 --> 01:33:57.285
And most importantly, when people join your site, you wanna make them feel like they're part of a club, and they just didn't they're they're not a nameless person on your site.

1409
01:33:57.285 --> 01:34:01.145
They they know who the owner of the site is. How cool is that? They know who the founders

1410
01:34:01.820 --> 01:34:04.220
of, you know some of these site examples that we see.

1411
01:34:04.220 --> 01:34:12.240
You know who the the founder is of one yoga directory, and that person you can actually talk to them and and have a conversation with them.

1412
01:34:12.300 --> 01:34:15.555
So number three is invite them to your Facebook group.

1413
01:34:16.035 --> 01:34:19.415
Now a lot of you are part of our Brilliant Directories Facebook group.

1414
01:34:19.715 --> 01:34:24.695
It's a great way to carry on the conversation, get feedback, help having members help each other.

1415
01:34:24.755 --> 01:34:29.655
So if you don't have a Facebook group, or you're not familiar with it, you can Google on best strategies

1416
01:34:29.970 --> 01:34:34.150
for launching a Facebook group. It's free, but once you have that group,

1417
01:34:35.010 --> 01:34:35.750
you can

1418
01:34:36.050 --> 01:34:40.150
build better relationships, maybe not through phone calls, but through Facebook conversations.

1419
01:34:40.290 --> 01:34:52.945
You can do surveys and ask your members directly, you you know, if they want a certain feature or something needs to be changed, but once you have that Facebook group it's gonna grow over time, and people are gonna wanna join as they see more people are participating

1420
01:34:53.325 --> 01:34:56.460
in that group. So eventually it'll have a snowball effect.

1421
01:34:56.760 --> 01:35:07.179
So yes, they're a member on your directory, and a great way to add more value to their membership is to allow them to be part of your exclusive group on Facebook, where they can ask you questions directly,

1422
01:35:07.639 --> 01:35:11.260
and you can help them. And the more you help them, the more value you're providing

1423
01:35:12.485 --> 01:35:13.545
as an organization

1424
01:35:13.925 --> 01:35:16.744
to your members. So we put number three on a list,

1425
01:35:17.685 --> 01:35:19.784
and number four, which is a little more

1426
01:35:20.165 --> 01:35:22.505
complex, is creating an onboarding workflow.

1427
01:35:23.700 --> 01:35:31.080
So if you offer more than just a directory listing, maybe you have a print directory, maybe you're going to offer marketing services outside of the directory,

1428
01:35:31.540 --> 01:35:39.605
you can create an onboarding workflow that not only introduces you to your new members, but lets them know the next steps that come with their membership.

1429
01:35:40.065 --> 01:35:44.645
And there are other things we can add to this list related to following up with your members.

1430
01:35:45.905 --> 01:35:47.845
One thing is that I like is

1431
01:35:48.225 --> 01:35:53.070
just to show your members something special is writing an article on them, and

1432
01:35:53.530 --> 01:36:00.650
maybe showcasing them on your site about their talents, and what they've done in the industry, and you're also creating shareable content that way.

1433
01:36:00.650 --> 01:36:03.150
And that's another way to engage and get their attention

1434
01:36:03.530 --> 01:36:06.990
beyond just letting them have their directory listing on your site.

1435
01:36:07.905 --> 01:36:12.164
That's correct. And also if you call them and you welcome them, you can always surprise them.

1436
01:36:12.304 --> 01:36:14.724
Keep this in mind, especially if they paid.

1437
01:36:15.105 --> 01:36:18.145
They're expecting a return on their investment. So they're gonna be,

1438
01:36:18.545 --> 01:36:22.224
very judgmental of what their first couple of months are gonna be on your website.

1439
01:36:22.224 --> 01:36:29.489
And if you paid for a monthly fee or a yearly fee, they're gonna be very critical if something goes wrong or they're not getting the traffic they want.

1440
01:36:29.630 --> 01:36:33.489
So you for the first hundred members, you could always wow your customers.

1441
01:36:33.790 --> 01:36:38.795
And you can Google this examples of wowing your customers and see how that just leads to more business.

1442
01:36:38.795 --> 01:36:43.435
So imagine if Jason signed up for my directory and he just paid $59.99

1443
01:36:43.435 --> 01:36:46.155
for the year, and I called him to personally welcome him.

1444
01:36:46.155 --> 01:36:58.240
And I shared with him that my goal is to build us a a a network for him and help get him more customers and that he's one of my first hundred members, and I wanna give him my highest membership tier for life.

1445
01:36:58.240 --> 01:37:03.540
And he's never gonna pay again, and I I I just hope that in return, he can really be a part of my community.

1446
01:37:03.665 --> 01:37:07.205
He can provide me with some good feedback. We can help build this thing together,

1447
01:37:07.585 --> 01:37:10.165
and, hopefully, he can maybe give me a couple testimonials.

1448
01:37:10.625 --> 01:37:13.045
Maybe he can help me connect some people in his community.

1449
01:37:13.505 --> 01:37:16.465
I'm gonna wow Jason. I'm gonna give him the best opportunity.

1450
01:37:16.465 --> 01:37:20.770
I need to stand out from all the other businesses. I need to put a face on my business.

1451
01:37:20.910 --> 01:37:22.450
I can't deliver the traffic.

1452
01:37:22.830 --> 01:37:26.590
I can't deliver the metrics. I just launched, and he just paid.

1453
01:37:26.590 --> 01:37:42.915
So either I gotta go into overdrive and try to deliver something I'm unlikely to deliver, or I can just build a relationship and give him an inside look into my business and saying I'm just starting out, and really get him on my side, and make him feel like, wow, he was there at the ground floor, and he's a part of something.

1454
01:37:43.615 --> 01:37:45.715
You know, you you brought up a good point there.

1455
01:37:46.095 --> 01:37:48.035
A lot of people when they start their

1456
01:37:48.530 --> 01:37:49.030
directories,

1457
01:37:49.489 --> 01:37:58.370
their membership communities, they start counting the dollars in their head on, oh, if I get you know hundred members at $20, now I'm at $2,000 a month, and and this and that.

1458
01:37:58.370 --> 01:38:05.875
But instead of in the early stages, instead of counting the money in your head, you should quantify the value you're giving to your newest members.

1459
01:38:06.175 --> 01:38:10.574
Because that there's gonna be a return on that investment that you're giving to your first member.

1460
01:38:10.574 --> 01:38:16.350
So even if they paid, you could definitely surprise them potentially with a lifetime membership to your highest plan.

1461
01:38:16.590 --> 01:38:27.810
Get them to be advocates and evangelists of your site to talk to their colleagues, and turn those members into marketers for you, and that's gonna save you in the long run on your marketing dollars.

1462
01:38:28.190 --> 01:38:28.690
So

1463
01:38:29.025 --> 01:38:33.825
being kind and extra generous to your first members is an investment in your in your business.

1464
01:38:33.825 --> 01:38:43.980
So rather than counting the dollars in your head early on, quantify how much value you're giving to your to your early stage members, and how much long term value they'll bring to your site being

1465
01:38:44.460 --> 01:38:47.440
part of it, being a valuable asset to your community.

1466
01:38:49.500 --> 01:38:50.800
And some key takeaways

1467
01:38:51.660 --> 01:38:54.300
from this. This is one of my favorite tips of the week, Pat.

1468
01:38:54.300 --> 01:38:57.915
It's gone long, but we got some great website examples out of it.

1469
01:38:58.075 --> 01:39:00.955
I'll just run through these real quick, and then I'll take some questions from the audience.

1470
01:39:00.955 --> 01:39:05.595
Some key key takeaways here is don't get stuck on one of the steps for too long.

1471
01:39:05.595 --> 01:39:19.530
So the only way this thing works is yes, you can work on designing your site, you can work on driving traffic, but you need to continuously move from step to step and always come back to step one to see if you've identified a new problem,

1472
01:39:20.070 --> 01:39:24.010
a new offering that you can offer to that you can provide to your community.

1473
01:39:24.230 --> 01:39:27.555
So again number two here, cycle through the steps for continuous growth.

1474
01:39:27.555 --> 01:39:28.915
That's the most important thing.

1475
01:39:28.915 --> 01:39:33.655
Don't get stuck in that design phase, and try to keep your design as simple as possible.

1476
01:39:34.355 --> 01:39:43.250
Testing different strategies is key, whether it's for driving traffic, whether it's for your different landing pages, as long as you keep moving you're gonna find something that sticks.

1477
01:39:43.470 --> 01:39:54.450
So what we're trying to do here is we're trying to not stay static, and we wanna we wanna have some kinetic energy and continuously move from idea to idea until we find out what works best for this industry.

1478
01:39:55.205 --> 01:39:57.225
And again, don't wait for perfection.

1479
01:39:58.085 --> 01:40:04.345
A lot of people don't launch their sites because they're waiting for everything to be pixel perfect and etcetera etcetera.

1480
01:40:04.885 --> 01:40:09.090
Remove things from your website and you can always add and evolve things later.

1481
01:40:09.090 --> 01:40:11.650
There's no such thing as a perfect website.

1482
01:40:11.650 --> 01:40:15.110
Any website online today is still being developed and worked on,

1483
01:40:15.810 --> 01:40:19.670
and refined and fine tuned. So don't wait for perfection.

1484
01:40:20.050 --> 01:40:26.125
Get your product out to the market as quickly as possible, and start getting feedback and subscribers.

1485
01:40:26.744 --> 01:40:30.364
And again that ties into number five, your site will evolve over time.

1486
01:40:30.985 --> 01:40:35.965
And lastly, don't be shy to connect with your members, your first hundred members at least,

1487
01:40:36.370 --> 01:40:41.190
add them to your Facebook group, create a dialogue with them, and ask them for their feedback,

1488
01:40:41.570 --> 01:40:48.770
give them some perks and bells and whistles for being one of the first people to your community, and turn them into advocates for your brand.

1489
01:40:48.770 --> 01:40:49.910
That small investment

1490
01:40:50.864 --> 01:40:56.164
will go a long way, and also their feedback is invaluable because it's giving you an idea of the pulse

1491
01:40:56.625 --> 01:40:59.204
of what what the industry is asking for.

1492
01:40:59.905 --> 01:41:03.425
So thank you so much Pat for helping us put together this presentation.

1493
01:41:03.425 --> 01:41:04.885
I think it's highly valuable.

1494
01:41:05.200 --> 01:41:09.940
Wanna see if anyone else has any questions here. I see Gail has had her hand up for a while.

1495
01:41:10.160 --> 01:41:11.860
I'm trying to unmute you, Gail.

1496
01:41:13.200 --> 01:41:14.260
How are you, Gail?

1497
01:41:15.120 --> 01:41:18.020
I'm good. How are you? Very good. Where are you calling in from today?

1498
01:41:19.315 --> 01:41:24.375
Saint Pete, Florida. Okay. Great. And, was this your first webinar with us? Did you like it at all?

1499
01:41:24.994 --> 01:41:28.594
No. It's not the first one, but it's the first one in a long time.

1500
01:41:28.594 --> 01:41:30.534
I had some other things that came up,

1501
01:41:31.155 --> 01:41:32.054
but I'm getting

1502
01:41:32.770 --> 01:41:34.290
back into this now and I've actually,

1503
01:41:35.969 --> 01:41:37.830
I'm trying to work with the Veterans Administration

1504
01:41:38.290 --> 01:41:44.070
to get some disabled vets to actually work on selling the memberships for me. Okay. But

1505
01:41:44.530 --> 01:41:47.830
on the next seminar, I'm probably have more questions because,

1506
01:41:48.705 --> 01:41:55.505
I I it's but it's gonna be more back office as far as, like, how I can have these people that are doing the sales for me.

1507
01:41:55.505 --> 01:41:58.804
I know I can get a code so that they can get paid, but

1508
01:41:59.505 --> 01:42:01.744
I wanted to know if there's also any type of,

1509
01:42:03.239 --> 01:42:05.980
if this will integrate with, like, a payroll type.

1510
01:42:06.840 --> 01:42:09.980
They are if you some kind of a way I can print out who

1511
01:42:10.760 --> 01:42:12.219
sold how much per

1512
01:42:12.599 --> 01:42:19.054
two week period or, you know, I guess what the sale what if they have their own number, that should be easy enough to do, but I don't know how to do it.

1513
01:42:19.054 --> 01:42:22.094
There there might be ways through the payment gateway you collect.

1514
01:42:22.094 --> 01:42:27.475
You can probably export some of the invoices or transactions, and it'll have the name of the product.

1515
01:42:27.614 --> 01:42:34.850
So maybe the every salesperson has their ID in each membership level that they sell, and that might be an easy way to identify

1516
01:42:35.550 --> 01:42:39.950
where the, the membership that the the paid membership initiated from, which sales agent.

1517
01:42:39.950 --> 01:42:41.310
So you could use IDs and

1518
01:42:42.110 --> 01:42:47.675
I think this might work. And then export reports from your, payment gateway. Yeah, Pat. Yeah.

1519
01:42:47.675 --> 01:42:58.795
I I think And another option is to create a coupon code for each sales rep, and then that way the the sales rep is has confidence they're not gonna sign up on their own because the sales rep has a coupon code that gives them 20% off.

1520
01:42:58.795 --> 01:43:01.510
So what you do is increase your price by 20%,

1521
01:43:01.730 --> 01:43:03.809
and you give every sales rep twenty percent off.

1522
01:43:03.809 --> 01:43:10.150
They all have their individual coupon code, and it goes based on coupon code usage, which is another way people do it on Brilliant Records.

1523
01:43:10.449 --> 01:43:11.570
Okay. I'll do that.

1524
01:43:11.570 --> 01:43:21.945
And I I'm gonna call in next week because I want you guys to look over my site too now that I have these sales people, and make sure that everything is running efficiently, and if there's anything else I need to change.

1525
01:43:21.945 --> 01:43:26.205
So Awesome. Looking forward to it Gail. Thanks so much. Alright. Well thank you.

1526
01:43:26.985 --> 01:43:30.764
Actually, this month is special. We usually just do two webinars

1527
01:43:31.200 --> 01:43:33.300
a month. We're actually there was

1528
01:43:34.880 --> 01:43:37.440
a scheduling conflict, but we're just going to override it.

1529
01:43:37.440 --> 01:43:44.160
We're doing a webinar today, we're doing a webinar next Wednesday, and we will be doing a webinar the following Wednesday.

1530
01:43:44.160 --> 01:43:47.795
So we're gonna have three Wednesdays in a row that we're having webinars.

1531
01:43:47.795 --> 01:43:49.335
Normally they're two weeks apart.

1532
01:43:49.795 --> 01:43:54.995
So for those of you who are used to the two week schedule, we will be having a webinar next week.

1533
01:43:54.995 --> 01:43:56.135
High five. Awesome.

1534
01:43:57.395 --> 01:44:00.650
Let's see here. I think I think we're we're how much time do we have here, Pat?

1535
01:44:00.650 --> 01:44:04.010
I think we're almost pushing two hours here. That's about our time. Yeah.

1536
01:44:04.010 --> 01:44:07.150
We're right at that was I agree. That was maybe my favorite

1537
01:44:07.850 --> 01:44:11.790
tip of the week, thus far, and I'm really happy we took our time with it. And,

1538
01:44:12.225 --> 01:44:15.965
I there's just so many people stuck in that hamster wheel, and if we can help

1539
01:44:16.345 --> 01:44:23.005
just a a couple people get out and and and shuffle and go into a different step of the cycle, then then this will all have been worth it.

1540
01:44:23.145 --> 01:44:24.045
I I agree.

1541
01:44:24.425 --> 01:44:25.965
So thank you, Pat, for that presentation.

1542
01:44:26.105 --> 01:44:31.840
Thank you, Rick, for Rick's Corner and helping us do math with the pricing page and the membership levels.

1543
01:44:31.840 --> 01:44:34.900
I think it was a lot clear, a lot clear with that information.

1544
01:44:35.920 --> 01:44:43.135
And then if you haven't already done so, please join our Facebook group, brilliantdirectories.com/facebook.

1545
01:44:43.275 --> 01:44:47.915
If we didn't get your question here today, we can definitely start the conversation in the Facebook group.

1546
01:44:47.915 --> 01:44:49.135
I'll be in there to,

1547
01:44:49.755 --> 01:44:55.135
help field some questions. And the next webinar will be next Wednesday on the seventeenth,

1548
01:44:55.600 --> 01:44:57.680
and we look forward to catching you all there.

1549
01:44:57.680 --> 01:45:03.540
So on behalf of myself, Rick, and Patrick, thank you guys so much, and we'll catch you in the next webinar.

1550
01:45:04.400 --> 01:45:05.780
Have a brilliant day everyone.

1551
01:45:06.400 --> 01:45:07.300
Thanks guys.