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Alright, gang. Let's dive right into it.

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Welcome to another edition of webinar Wednesday by Brilliant Directories, tips to grow your online community.

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It really is great to be with everyone here today. It's one of my favorite times,

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of the week, and we got a great presentation for you guys today.

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If this is your first time joining us, welcome.

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I am Jason there on the left, and we are lucky to be joined by David Rocklin,

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the digital strategist and really the key player who helps put these webinars together.

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Thank you, David, for taking the time to join us in the webinar.

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Of course. Glad to be back with everybody for another webinar.

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I always like to mention, if you're not already part of our Facebook group, it's a great way to continue the conversations in between webinar Wednesdays.

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You could take a moment right now and head on over to brilliantdirectories.com/facebook

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and join us in the group there. We'll be waiting for you.

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And also for those of you joining us for the first time, welcome.

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You You know, web webinar Wednesday is a great channel for us to talk about some of the new features in the platform and how you can utilize them to help your community grow a bit faster or manage it a bit more efficiently.

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So, some topics that we can cover or related topics are how to kinda increase your website traffic,

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converting some of your visitors to,

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members, so kinda how to create good offers and landing pages on your site.

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One of my favorites is improving your site's navigation, you know, clear calls to action and really funneling your users to the pages and places you want them to go really makes your job a lot easier and helps with conversions.

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So if you have any questions on any of these topics or related topics, we'll try to get to as many as we can in just a short bit, later on in the webinar.

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Okay. And before we get started,

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most of you who join us normally know I have a slew of,

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BD Lab updates to share.

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I've kind of minimized this list of the new features and updates for this webinar because the second and third points here, the landing pages for post types

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and creating lead capture forms, I wanna spend a little bit more time on how that works and kinda give really quick, and short tutorials on what you can do with those new features that are now available,

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to everyone.

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But first, let me jump into the first one here. It is related to streaming widgets.

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Over the past few webinars, we've we've been making some design settings available for your website's streaming widgets.

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This is just a small one. It's an aspect ratio update.

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So, the aspect ratio ratio is if the streaming widgets on your homepage will show as a square or a rectangle.

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And let me kinda show you what this new aspect ratio will do.

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So the streaming widgets are the additional content that display,

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on your homepage. You can choose to show different,

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post types on the homepage.

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So the aspect ratio is is exactly what you're seeing, the shape of the image or the basically, this area that will display.

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So this is the standard one. It's sixteen nine. It's kinda like a YouTube video size,

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and it is a rectangle.

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So let me show you where you can change those sizes and what this new four three aspect ratio is.

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So to control that, you wanna head on over to settings

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and design settings.

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And this cluster of new streaming widget settings are in the homepage layout.

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And for now, they're in the homepage search settings. Scroll down in this module,

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and you'll see a cluster of settings here for the streaming widget options here.

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What we're referring to is the image aspect ratio. And let me just show you the stark difference.

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So by default, it's the rectangle.

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And, let me set it to a square

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and I'll save these changes.

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And what I'll do is I'll actually open a new tab so we can compare the different aspect ratios side by side and why you may or may not wanna use a particular size,

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for your site. So let me just duplicate this tab.

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Okay. Great. So this is the square size. And let's just look at the difference here.

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So we have, we're we're choosing to show four on a row in this example for the classifieds.

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In this case, it's showing post without an image as well.

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So we can quickly and easily see that it's changed from a rectangle,

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into a square shape to and then there's four slots available here. If we continue scrolling down,

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even these two, we could see that there's two on a row and it's making it a square size.

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Let's save it as the four three which is still a rectangle,

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but this one,

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it's not as skinny. It's a little closer to a square but but still a rectangle shape.

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So let's duplicate this tab again.

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Okay. Great.

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So we can see here it's not exactly a square, but that you can get a little bit more height,

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from from the images. Just go back here. We can see if you look at the red car there,

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you get a little bit more of the image in this case.

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So there is no right or wrong answer of which one to use.

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Kind of depends on what aesthetic you want for your site.

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And also, in my opinion, how many items you're showing on a row.

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So you can choose between having two, three, or four items listed on a single row, and that might help determine what aspect ratio you want to use for your homepage.

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Alright. This is a pretty big one, because it's really gonna help enhance

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your SEO and actually deliver a better

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visual experience

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and and put things into context better for

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your visitors.

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So now you have the ability to create, at least add a hero section and unique content

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to the landing pages of your different post types and even for each individual category

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of that post type. And I'll show you some examples

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of that right now.

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We'll continue using this demo site.

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Let's use let's just use the coupons as an example.

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So this is a post type. It's for coupons and deals.

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And this is the page that we're all used to for for a post type.

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You have a sidebar if you have one, and then you have the results on the left or right hand side,

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which is fine. But you have a few options now.

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So, you can do this directly in the admin or if you have the admin pop up window, you can always click on create static page.

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What I'll do in this example is I'll go from the admin panel.

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Let's start on our dashboard.

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And what we can do is go to content and add web page edit web pages, and we'll we'll add a new web page here.

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So we're gonna do a couple things here.

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First, I'll give it a nickname. I'll call it coupon

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homepage because it's kind of the landing page for my coupons.

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And then what you wanna do under page type, I have a couple more options here than you guys, but what you wanna do is change this

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to post search results.

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Okay? It's gonna be a post search results page.

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And you'll notice a couple things happen right there.

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One is the URL option went away because that's already predefined. In this case,

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my coupons are let me see here. It's forward slash coupons. So I don't have to reenter that.

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I'm already gonna assign this static page, the post search type, to a specific post type.

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So if we look a little lower here, we see linked post type.

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So now I can choose what I wanna link this static page to. In this case, I'll do coupons.

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And then you can take it one step further.

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You can target a specific category or just apply it to the main page, which in this case is the forward slash coupons page.

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I'll just apply it to the main page for now.

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And then what you can do after you've done this is of course you can add,

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content here if you need it, but you can add a hero section. So we'll enable the hero section,

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and this will allow us to put a nice image at the top, give it a special title,

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and and so on and so forth. So let's let's do that. We'll just do a few settings here.

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I wanna make the colors white.

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And just,

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for time's sake, I'll choose a background image.

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Obviously, you can update one that relates to the post type.

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You can add one that relates to the post type. I'll just use this dog here for now.

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And

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I'll add a

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h one.

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So pet

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discount coupons.

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Browse coupons

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to save on

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pet goods.

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And we'll go ahead and save the changes.

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So now we have this post type.

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It's it's linked to the coupons and only applies to the main page of that post type.

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So if we refresh this page, and again, I'll I'll open the tab here. I'll duplicate it.

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So we can see here now we have

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kinda like a hero sections just for this, and we can use those hero page,

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options here to control

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the, for example, the color here.

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I left it gray by accident, but you can choose the font color, h one and h two.

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You can add additional content for this section. Again, this is really good for SEO.

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So find,

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pet coupons

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and shop,

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discounted

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pet deals, you know, etcetera, whatever you wanna say.

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And then also what's important is you can then

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further instead of it being powered by the default SEO template, you can add a unique meta page title, keywords and description,

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and also social share.

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So if you wanted to add like the image that's used when this page is shared on Facebook, you can certainly add that and it will be unique to this post type.

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So let me just save these small changes here

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and we'll go ahead and save that.

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Okay. We could see that this font is a little small here, so let's just update that.

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We'll do font size 20 and the content

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right there. So here's the hex section content in addition to the titles,

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and we'll go ahead and refresh that.

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Great. So this

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so what's really cool about this again, I think it's pretty self explanatory, but now, you can head on over to the different post types and their main pages and add different hero sections.

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So let me show you the second part of this is now you don't have to apply it to the main page, you could apply it to a specific category.

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So let's say you had a post type for products

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and one of the categories was furniture.

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You know, you can then repeat this process and create a hero section just for the furniture products category

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on your site. So if I save this target category, category one.

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Great. So if I refresh this, it's not gonna work here anymore because it's not assigned to the

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homepage.

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However, if I look for a category one post, which I have right here and click on category one,

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I now have

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this hero section that I created here.

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So you can add a lot more depth and richness with regards to content

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to the post types that you have on your site.

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So that was the one big thing and it and it's pretty cool that we can do that now that that easily.

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The second thing is an easy way to create lead capture forms.

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So, you know, lead capture forms are basically what power the internet.

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There isn't a website you go to that that doesn't ask you for your email address.

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We're signing up for their newsletter.

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If you go to ecommerce sites, they're like,

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give us your email for 10% off today.

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Yes I want this. No I don't like saving money is the second button.

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So they're really cheeky with how they wanna kinda get your email address but really lead capture forms are are how the internet is powered.

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People sign up to things, people subscribe to things.

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And you can certainly do that with your Brilliant Directories website as well.

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Up until this point, if you wanted to create a new form on Brilliant Directories, you'd kinda have to start from scratch.

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You'd have to, you know, start creating the basic fields that you wanna capture.

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Name, email, phone number.

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You'd also have to connect it to the database you wanna save it to in brilliant directories which is really complicated and really no one wants to deal with that, so just quickly create a lead capture form.

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But now it's really easy so let me show you guys how you can do that.

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So let's backtrack. Let's go to the dashboard.

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And let's say you have an offer or you're doing a contest or you wanna create, you know, just an open application form and place it on a landing page you've created on your site.

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So now it's really simple to do that. Let me show you how. Go to your toolbox

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and go to form manager.

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And this site doesn't have any custom forms right now, but all you have to do is click this blue button and click on new form.

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And we'll just call this application.

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All you have to do is give it a nickname and then the system name.

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The system name can be the same as the nickname, just no spaces. That's basically the only thing.

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But you can give it a system name, a variable name, and a nickname and save your changes.

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And honestly, you're done. You've you've created your new form.

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You know, it has a form title, has a name and email, phone number, etcetera.

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But, in effect, we've created this form

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and it will save automatically to your form inquiries when you place this on a public page on your site and people fill it out.

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Now here's the cool part, it's really easy to add this form to a public page on your site.

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Basically anywhere that you see a text editor in the admin area,

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you can you can use this form and embed it there.

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So the quickest thing to do and this was something new we added also, you'll notice this button here.

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This is a copy to clipboard. It's gonna copy this short code, form equals test.

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So you just copy that. It says copy to clipboard.

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Now I can go to a web page and essentially drop it in, anywhere I want.

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So let's actually do that together and create a new web page

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and and do this together. So we can click new web page.

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And what I'll do is I'll actually create a table here

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and do something cool. I'll just pop it on one side and say,

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join our website.

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Apply to join

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with the form on the right.

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And we'll make this like super big,

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bold, and size forty eight.

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And let's give it a URL,

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test

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application.

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And we'll just leave it right there. I'll give it a nickname also, test application.

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Okay, so we have a landing page.

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We're using a title on the left, form equals test on the right, and let's view the page.

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Okay. Great. So now we have this page here.

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Again, you can add

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additional fields of information you wanna collect but right now we're going to start you off with at least these four things

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which are basically I mean you could remove or add whatever you want, but you don't have to start from scratch anymore.

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And of course you can change what these things are. So let me just quickly save something here.

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I'm gonna say

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I was doing some tests before. This is the webinar

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live.

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And we'll save I'm not a robot

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and submit a message.

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So once that's submitted, there's a welcome. Your message has been sent. Thank you.

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And if we go to the form inquiries now,

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we'll see we can see I just created that page that was submitted on the test application page.

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It's It's really good data

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here. And we can view the full inquiry as well.

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So here it is. This is the webinar live.

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And what's really cool is

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let's say you you're you have a contest running or applications or something like that.

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In case you didn't know, you can filter by form.

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So in this case it's the test form,

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test application.

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And you can also export all the inquiries with this button up here and it'll give you an excel export

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of all the fields that were inputted, and some additional metadata

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of the user.

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So you can easily if you're running a promotion or campaign where you're collecting email addresses from a landing page or form,

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you can not only collect that information, it's easily saved in the form inquiries area.

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You can also export those inquiries with the click of a button.

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So it's basically in a nutshell how you can

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add forms to a landing page. Just click on the new form

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button here, and essentially you're, you're ready to go.

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Some items that are coming soon,

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the landing page for post types were something that I was mentioning in the previous webinar, so of course that is now live.

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Create and savings member smart list, dynamic member smart list that you'll then be able to assign in your newsletter campaigns.

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A slew of security items are coming out including the ability to force log out a team member, an admin account from your site, and an easier and seamless way to invite existing BD admins to your site.

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So maybe you're working with a developer

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and they already have an account in the BD ecosphere,

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you can easily invite them to your site as a general user.

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And then also the cool one that's gonna be adding it was a recommendation in the Facebook group.

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The ability to add images when you're having private member chats.

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When you have the private member chat add on, right now you can just send plain text.

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I think it also supports emojis,

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but you'll be able to also include images soon.

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And then also,

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moving subcategories

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underneath top level categories very easily with a simple interface,

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and a lot more is coming soon.

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I always like to take some questions. Let me lower everyone's hands.

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If you have some questions about these things that, I kinda went over quickly here, I'm happy to answer any questions you have.

256
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We actually had two good questions sent in.

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One of them was about those, when you create a new lead capture form, where can you access those leads or those form submissions in the admin area, and could you then match those leads with your members just like you could with the normal get matched form?

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So that's a really good question and I think that was my mistake in using the word lead.

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So BD has an entirely separate system for

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managing leads of people that want to contact your members or get matched with your members.

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In that case, what you wanna edit is your get there is a special form just for that that that then is tied into this whole lead mechanism in the admin.

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I believe that form is called

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the get matched form. Let me see here. Yes. It's this form here, website lead form get matched.

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Now with that form, you may or may not need to edit it.

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If you wanna collect new data besides the member's location and the categories of members they wanna be matched with,

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there are some settings under lead settings

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where,

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you can turn on and off some fields.

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So like display the location fields.

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Do you want to capture the the person's location who's filling out this lead match form?

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And then also some category options like display category fields.

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Let me show you what that form is by default.

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If we go to a member's profile page,

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so let's click on John Smith contact now.

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So this is the default lead form and this is the form that's tied into the matching

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mechanism. So that would be the form that you wanna edit

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if you wanted to tie into the,

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the matching system of the platform.

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What I was referring to for lead capture is again like if you're running a contest or a campaign or maybe you're offering an ebook, and whatnot and you wanna collect someone's email address, those kind of leads is what I was referring to, for the site.

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So I hope that answers that question.

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Excellent. I think that clears it up. And then one other good question referring to

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the new static pages for for post categories,

283
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could you also do that for member categories?

284
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Yes. And let me show you, we we that was the first thing we launched.

285
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That was a few months ago. And let me find the article and video on that.

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Find it here. How to add SEO content to location

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and category member search results pages. So essentially what we call like pretty URLs,

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you can create

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and do the same thing, for those member search results pages.

290
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And really it's the same process. The main difference, and I can show you quickly,

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is

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what you wanna do

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is instead of post search results as the page type,

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what you would do is choose member search results as the page type.

295
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And in this case, you can put the URL, it just has to correspond to one of your member category URLs.

296
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So in this case, it could be like sample category. That's one of these categories here.

297
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And then you can follow the same logic with the hero section and the, the page content and whatnot.

298
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And you could just save your changes.

299
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Okay. Let's see if hope that answers that question.

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We got one hand up here, Eric Butler. How you doing, Eric?

301
00:21:22.760 --> 00:21:26.120
Hey. Good. How's it going? Good. Good. Thank you. How are you? Oh, great.

302
00:21:26.360 --> 00:21:29.260
Really like the updates, so thanks a lot for doing those.

303
00:21:29.845 --> 00:21:34.985
With just the, comments that you're making on the landing or the, lead matching forms,

304
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I really need a way to

305
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allow

306
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a a member or a member level to

307
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select a different type of lead form because we're, you know, catering to different types of businesses and brands.

308
00:21:49.490 --> 00:21:56.470
Not every, you know, a single lead form, the questions don't match with some some of the companies on the site.

309
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Gotcha.

310
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That's a very good

311
00:21:59.275 --> 00:21:59.775
question.

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What you can do in that case would be would be something like this, Eric, and this this should work for for what you need.

313
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If you search for that,

314
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I think it's bootstrap underscore get match.

315
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So if you search for this website like get match form, etcetera,

316
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click on customize

317
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and then, you know, add your new field here. I always like to just make it simple,

318
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like a single input, you know, what's your

319
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hair color,

320
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you know, something like that, and then you could do hair color.

321
00:22:31.665 --> 00:22:37.125
So what you can do is this is your main bootstrap get match form. So if you add this here

322
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without changing the system name,

323
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it's gonna apply to all your members. So let me show you something you can do,

324
00:22:45.320 --> 00:22:49.100
what you can do instead. So let me just save this real quick.

325
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And when you save it, maybe give it a new variable name like the membership plan or something like that.

326
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So it could be, hair color as an example.

327
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Okay. So here it is, the Bootstrap theme hair color.

328
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The I'm just gonna there it could be more elaborate, but just very quickly what you could do is this, copy it to the clipboard,

329
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and let's say you want this on the sidebar of

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members of a certain membership level because that's what you could do very very easily without too much customization.

331
00:23:25.635 --> 00:23:28.215
You can go to membership I'm sorry. You can go to

332
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widget manager.

333
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Just create a new widget.

334
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It's gonna pop this in here, form equals,

335
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get matched, hair color, etcetera, etcetera.

336
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And then from here

337
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so now that form is in a widget. So anywhere you render this widget, it'll render this form.

338
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And then the last thing, well, there's two more steps. You can create a sidebar

339
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and you can create a new sidebar

340
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and you can call it for you know, you you get where I'm going with this now. Yeah. Totally. Okay.

341
00:23:58.655 --> 00:24:02.260
Yeah. I didn't even think about putting in just in a sidebar. Right.

342
00:24:02.260 --> 00:24:04.419
So you you could do like pro plan sidebar.

343
00:24:04.419 --> 00:24:09.059
I'll just I'll just finish the process for those watching and then just drop this widget as part of that sidebar.

344
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So we have pro plan sidebar

345
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and you can have whatever widgets you want in there, but we'll drop this widget,

346
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get matched hair color widget and in that widget is the form equals, you know, that get matched form

347
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and we'll save the changes.

348
00:24:24.565 --> 00:24:25.865
Yeah. That's a good idea.

349
00:24:26.645 --> 00:24:29.545
And then the membership plans, you know, your premium plan,

350
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you can choose the sidebar that shows on their profile pages, profile page sidebar.

351
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In this case, we'll do pro plan sidebar

352
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and,

353
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and then we'll save the changes.

354
00:24:40.370 --> 00:24:42.390
And we should have that form there

355
00:24:42.885 --> 00:24:45.065
in the, in the sidebar for them.

356
00:24:47.765 --> 00:24:48.265
Yeah.

357
00:24:49.765 --> 00:24:52.265
That makes sense a little bit? Yeah. No. Totally.

358
00:24:52.565 --> 00:24:55.225
No. That's great. I'll I'll definitely implement that.

359
00:24:55.925 --> 00:24:57.545
Thanks a lot. Thank you, Eric.

360
00:24:57.919 --> 00:25:01.039
So good stuff there. More updates coming down the line.

361
00:25:01.440 --> 00:25:03.700
I'm gonna go ahead and pass it over to David.

362
00:25:04.080 --> 00:25:08.820
Dave, you came up with this really great tip of the week, how to increase your membership sales.

363
00:25:09.200 --> 00:25:13.835
Obviously, everyone wants to increase their sales, make their members and their customers

364
00:25:14.135 --> 00:25:14.635
happy.

365
00:25:15.015 --> 00:25:20.395
And I think you've done a great job in this presentation identifying a few key actionable things.

366
00:25:20.934 --> 00:25:28.019
Some are easy, some require a little bit more work, but when you put it all together, I think it's something that everyone can get some value out of.

367
00:25:28.019 --> 00:25:32.580
So I'll pass it over to you, and, please share the tip of the week with us today. Thanks. Yeah.

368
00:25:32.580 --> 00:25:36.440
We got four tips in this tip of the week. We've discussed

369
00:25:36.899 --> 00:25:38.679
most of them in prior webinars,

370
00:25:39.005 --> 00:25:43.105
but we're kind of thinking about them a little bit differently, utilizing them a little bit differently,

371
00:25:43.645 --> 00:25:49.245
in these tips. So we'll go right into the first one, which is utilizing a live chat feature.

372
00:25:49.245 --> 00:25:51.665
We've discussed live chat before in these webinars.

373
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Typically, prospective members when they come to your site, there's pretty standard questions they'll be asking or at least asking themselves.

374
00:25:59.600 --> 00:26:03.620
Do I need this product? Do I want the product? Is it worth my money?

375
00:26:03.759 --> 00:26:06.885
Or is it living up to what everybody's saying about it online?

376
00:26:06.885 --> 00:26:11.784
The testimonials, you know, you have a Facebook group or, you know, are are the people in there,

377
00:26:12.164 --> 00:26:15.625
what they're saying? Is it all true? Is this company trustworthy?

378
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And most importantly,

379
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if I do purchase this product or service,

380
00:26:21.120 --> 00:26:21.860
this membership,

381
00:26:22.240 --> 00:26:24.020
how will it really benefit me?

382
00:26:24.480 --> 00:26:31.300
And most of these questions, because you can't easily anticipate them, you can answer most of them either in advance,

383
00:26:31.785 --> 00:26:36.045
on your join page, or in your FAQ. You can do this all either by,

384
00:26:36.345 --> 00:26:40.765
or within the content that you're posting and you're sharing on your website and social media,

385
00:26:41.225 --> 00:26:43.085
on your join page where you're explaining

386
00:26:43.465 --> 00:26:47.165
the different features and benefits that come with your various membership plans.

387
00:26:47.299 --> 00:26:54.760
And then also if you have an FAQ page, you can answer more of these specific questions and concerns that people might have, address them individually,

388
00:26:55.380 --> 00:26:59.080
and, and maybe clear up, any concerns that they may have

389
00:26:59.380 --> 00:27:02.360
prior to signing up. Now with that being said,

390
00:27:02.725 --> 00:27:03.544
we can't anticipate

391
00:27:04.404 --> 00:27:12.345
all questions that everybody would possibly ask us, and so that's where having a live chat functionality on your website could come in handy.

392
00:27:12.804 --> 00:27:16.745
There's various ways to go about doing it. We've discussed live chat,

393
00:27:17.125 --> 00:27:18.890
a lot in previous webinars.

394
00:27:19.350 --> 00:27:21.050
They're a great platform.

395
00:27:21.430 --> 00:27:23.430
I believe it's livechatinc.com

396
00:27:23.430 --> 00:27:24.250
is their website.

397
00:27:25.030 --> 00:27:32.985
We also have the Facebook website chat add on which, essentially adds a live Facebook Messenger chat to your website.

398
00:27:32.985 --> 00:27:34.524
So that integrates with Facebook.

399
00:27:34.825 --> 00:27:42.524
Some people might not wanna do that, and so that's where live chat might come in handy having, you know, utilizing a separate platform to manage these these chats.

400
00:27:42.769 --> 00:27:46.789
But over live chat, you can answer visitors questions in real time.

401
00:27:47.250 --> 00:27:53.990
So regardless of what page they're on, what content they're reading, maybe they're already on the checkout page and they just have one final question

402
00:27:54.370 --> 00:27:56.870
that they need kind of maybe reassurance on.

403
00:27:57.175 --> 00:28:04.635
If you have live chat enabled on your site, you can be right there ready to respond to them and hopefully carry them over that finish line to purchase

404
00:28:05.015 --> 00:28:06.955
the product or service that you're offering.

405
00:28:07.335 --> 00:28:10.890
And going along with live chat, one kind of misconception

406
00:28:11.430 --> 00:28:14.250
is that you don't always need to be sitting at your computer

407
00:28:14.550 --> 00:28:17.850
or online if you have live chat enabled on your website.

408
00:28:18.310 --> 00:28:24.225
It's perfectly fine, you know, if you're kind of like a one man or one woman team to not be accessible all the time.

409
00:28:24.385 --> 00:28:37.044
And so you can kind of maybe set a schedule for yourself, maybe, you know, nine to five, maybe ten to four for when you want to kind of allow yourself to be online and be available to chat with your website visitors

410
00:28:37.505 --> 00:28:39.684
and or your existing members.

411
00:28:40.279 --> 00:28:47.340
And so many of these live chat website plugins, whether it's live chat or or, Facebook or anything else,

412
00:28:47.799 --> 00:28:50.779
they do still have the ability where when you're offline,

413
00:28:51.080 --> 00:28:52.860
you can still accept messages.

414
00:28:53.425 --> 00:28:56.885
So, typically, there will be kind of like a default offline message.

415
00:28:57.185 --> 00:29:01.685
And if people still want to get in contact with you, they can just submit a message.

416
00:29:02.145 --> 00:29:04.005
And whenever you're back on your computer,

417
00:29:04.465 --> 00:29:06.390
you can respond at that time.

418
00:29:06.950 --> 00:29:09.770
Additionally, with live chat and Facebook specifically,

419
00:29:10.630 --> 00:29:13.910
or Facebook Messenger, I should say, they both have mobile apps.

420
00:29:13.910 --> 00:29:19.210
So even if, you're not, you know, at your desk or on your computer and you do still wanna be accessible,

421
00:29:19.654 --> 00:29:21.835
you can still chat with your website

422
00:29:22.294 --> 00:29:22.794
visitors

423
00:29:23.335 --> 00:29:24.794
on your mobile device.

424
00:29:25.975 --> 00:29:29.595
And I just wanna say also, it's not just about answering questions,

425
00:29:30.135 --> 00:29:36.980
but live chat is a great way to deal with potentially upset customers or customers that are having or members that are having

426
00:29:37.360 --> 00:29:41.620
an not so favorable experience on your site. So it's a great way to minimize,

427
00:29:42.240 --> 00:29:51.775
you know, potential negative negative reviews that you might receive because you can identify and connect with people who who are probably having trouble, and you can deliver,

428
00:29:52.315 --> 00:29:55.035
that level of service in real time to them.

429
00:29:55.035 --> 00:29:58.475
And then also, you know, there's a million of these chat tools out there.

430
00:29:58.475 --> 00:30:09.010
It's not just live chat and and Facebook chat, but, you know, whatever tool you use, a lot of them have a mobile app with them so you can basically answer chat messages on the go and in real time.

431
00:30:09.010 --> 00:30:12.309
So you don't always have to be sitting at a computer with the chat module,

432
00:30:12.850 --> 00:30:13.350
enabled.

433
00:30:13.809 --> 00:30:24.535
But you can just accept them like you accept text messages from your your friends and family, and you can always turn off turn it off whenever you want as well, if you're not in a place to answer those chat messages.

434
00:30:24.755 --> 00:30:28.855
But it really gives you an opportunity to catch potential missed opportunities

435
00:30:29.315 --> 00:30:31.575
and also help resolve issues quicker,

436
00:30:31.980 --> 00:30:34.720
with customers who might might be having an unfavorable

437
00:30:35.340 --> 00:30:38.300
experience with your product or service. Yeah. That's a great point.

438
00:30:38.300 --> 00:30:40.240
The other thing to keep in mind is that

439
00:30:40.540 --> 00:30:41.280
live chat,

440
00:30:41.820 --> 00:30:44.059
it can also function as kind of a,

441
00:30:44.700 --> 00:30:46.800
either psychological or emotional

442
00:30:47.284 --> 00:30:49.304
tool to kind of help build trustworthiness

443
00:30:49.605 --> 00:30:51.065
with these potential members.

444
00:30:51.365 --> 00:30:56.424
You know, them seeing that, you know, even if you're offline, that you are still available to them,

445
00:30:56.965 --> 00:30:59.065
can provide certain level of trustworthiness

446
00:30:59.445 --> 00:31:00.660
that they may not

447
00:31:01.140 --> 00:31:04.420
perceive from your website or your business if you weren't to have that.

448
00:31:04.420 --> 00:31:06.360
You know, if you were just have a typical

449
00:31:06.740 --> 00:31:07.880
contact us page.

450
00:31:08.180 --> 00:31:18.075
The other thing to consider with the live chat is maybe if you don't wanna have a phone number for your website, you don't want people to to be calling you, you can offer, you know, live chat as an alternative.

451
00:31:19.255 --> 00:31:21.575
So going on to the second tip, coupon codes.

452
00:31:21.575 --> 00:31:24.235
Again, this is something we've discussed in previous webinars.

453
00:31:24.775 --> 00:31:28.795
But one thing to consider if you do have coupon codes enabled on your website

454
00:31:29.410 --> 00:31:30.070
is that

455
00:31:30.450 --> 00:31:37.750
when somebody goes to a checkout page, if they see the coupon code box and they don't have a coupon code to use,

456
00:31:38.050 --> 00:31:43.750
it may not necessarily discourage them from signing up all the time, but it does let them know that they're not getting,

457
00:31:44.195 --> 00:31:45.655
the best deal possible.

458
00:31:46.195 --> 00:31:51.155
And so what you can do to combat this is to publicly offer just a modest discount.

459
00:31:51.155 --> 00:31:55.815
It could be, you know, 10% off your first payment or maybe 5% off,

460
00:31:56.115 --> 00:31:57.335
all membership payments.

461
00:31:57.660 --> 00:32:05.120
But the goal is to at least provide these new members with a small discount if they don't already have a a coupon code.

462
00:32:05.260 --> 00:32:13.945
And, and, again, you don't wanna discourage people from signing up if they don't have a coupon code, and they see on that checkout page when they're about to, you know, to press the buy button.

463
00:32:13.945 --> 00:32:14.445
Oh,

464
00:32:14.745 --> 00:32:17.885
I have the option to enter a coupon code, but I don't have one.

465
00:32:17.945 --> 00:32:20.365
So I could potentially be saving money here.

466
00:32:20.745 --> 00:32:22.524
So offering that that public

467
00:32:22.904 --> 00:32:23.804
coupon code,

468
00:32:24.264 --> 00:32:29.490
can help push people across that finish line. And going along with that is you could also

469
00:32:29.870 --> 00:32:38.450
privately offer either to your Facebook group, your email list, maybe your existing members if you just wanna kind of do a maybe like an upgrade promotion,

470
00:32:38.830 --> 00:32:40.450
is you can privately offer

471
00:32:40.915 --> 00:32:46.135
a larger discount. So maybe instead of just 10% off of their first payment,

472
00:32:46.595 --> 00:32:50.775
you're offering them 10% off of all of their membership payments.

473
00:32:51.395 --> 00:33:04.350
So there's a few different ways you can go about offering coupon codes, but the big thing to remember here in this example is that if you are offering coupon codes and you do have the feature enabled on the checkout page,

474
00:33:04.730 --> 00:33:10.875
you don't necessarily wanna make people feel bad or discourage them from signing up if they don't already have

475
00:33:11.275 --> 00:33:14.335
a, a coupon code to take advantage of.

476
00:33:14.795 --> 00:33:15.295
And

477
00:33:15.675 --> 00:33:22.955
the biggest thing to keep in mind when you are utilizing coupon codes is you don't wanna over discount your membership plans.

478
00:33:22.955 --> 00:33:24.335
You don't wanna offer,

479
00:33:24.710 --> 00:33:29.930
you know, sixty, seventy, 80 percent off of your membership plan. Sometimes financially,

480
00:33:30.550 --> 00:33:34.490
that could be feasible to do. You know, if if you're not really offering

481
00:33:34.790 --> 00:33:35.930
a physical product

482
00:33:36.390 --> 00:33:39.690
or any actual service that requires your time,

483
00:33:40.045 --> 00:33:42.925
you could offer a huge discount like that.

484
00:33:42.925 --> 00:33:47.485
But if you do that, it could reduce the perceived value of that membership plan.

485
00:33:47.485 --> 00:33:48.785
You know, when somebody uses,

486
00:33:49.165 --> 00:33:51.805
a coupon code and they get, you know, 75%

487
00:33:51.805 --> 00:33:52.305
off,

488
00:33:52.630 --> 00:33:55.909
they may end up thinking, well, what's the true value of this?

489
00:33:55.909 --> 00:33:57.929
Is it really worth what I'm paying for?

490
00:33:58.230 --> 00:34:01.530
So that's just something to consider when you're using coupon codes.

491
00:34:02.309 --> 00:34:05.929
And something we haven't talked about in previous webinars is identifying

492
00:34:06.285 --> 00:34:08.864
what are called abandoned checkout pages or

493
00:34:09.165 --> 00:34:12.445
on ecommerce sites, they're called abandoned shopping carts. You know?

494
00:34:12.445 --> 00:34:14.864
So sometimes people, they start the buying process.

495
00:34:15.005 --> 00:34:20.685
Maybe like on Amazon, for example, you might put some products in your shopping cart, but you don't actually check out.

496
00:34:20.685 --> 00:34:24.280
You end up leaving Amazon. Maybe you come back to it later. Maybe you don't.

497
00:34:24.340 --> 00:34:26.920
That's what would be considered an abandoned shopping cart.

498
00:34:26.980 --> 00:34:30.340
Same thing goes for an abandoned checkout page like on a membership website.

499
00:34:30.340 --> 00:34:37.025
You obviously don't have a shopping cart, but somebody may go to your checkout page, and then they might just leave.

500
00:34:37.265 --> 00:34:39.685
They might not end up completing that purchase.

501
00:34:40.225 --> 00:34:40.965
And so,

502
00:34:41.345 --> 00:34:44.805
it could be a big value to you if you're able to identify

503
00:34:45.425 --> 00:34:45.925
those

504
00:34:46.305 --> 00:34:52.940
users who come to your checkout page who at least show a decent amount of interest in moving forward with the membership,

505
00:34:53.320 --> 00:34:55.660
but don't actually complete that purchase.

506
00:34:56.040 --> 00:35:01.180
So it doesn't always necessarily mean that they've had cold feet for some reason.

507
00:35:01.240 --> 00:35:08.065
You know, maybe something came up and they had to, you know, they had to leave their computer for whatever reason and run out of the house.

508
00:35:08.125 --> 00:35:12.225
Maybe their power went out, so they lost the browser windows that they had open.

509
00:35:13.005 --> 00:35:14.865
It could be a variety of reasons.

510
00:35:15.200 --> 00:35:20.560
And so it could really help to identify those users and kind of remind them or give them a little nudge.

511
00:35:20.560 --> 00:35:24.660
Hey. You know, you you showed interest in this. Maybe you wanna complete the purchase now.

512
00:35:24.960 --> 00:35:29.140
So there's a couple tools that we can use to identify abandoned checkout pages

513
00:35:29.565 --> 00:35:32.785
rather than relying on those potential customers

514
00:35:33.244 --> 00:35:35.825
to come back on their own and finish the job themselves.

515
00:35:36.765 --> 00:35:39.105
There are certain tools out there. ActiveCampaign

516
00:35:39.484 --> 00:35:45.730
and Infusionsoft are two of the most popular ones. They allow you to kind of create email lists and

517
00:35:46.110 --> 00:35:47.650
and target email sequences

518
00:35:48.190 --> 00:35:50.450
to these sorts of website visitors.

519
00:35:50.830 --> 00:35:54.930
It can get a little complex, could also potentially get a little bit pricey.

520
00:35:55.150 --> 00:35:57.970
So if you don't wanna move in that direction, an alternative

521
00:35:58.455 --> 00:36:00.795
would be to utilize remarketing ads.

522
00:36:01.335 --> 00:36:04.875
Social media platforms like Facebook and Google as well

523
00:36:05.175 --> 00:36:09.835
offer these kinds of of tools with their ad platform so you can specifically target

524
00:36:10.135 --> 00:36:14.430
these potential members who have gone to your checkout pages and then you can send them targeted ads.

525
00:36:14.670 --> 00:36:19.150
You might not wanna make it too obvious like, hey. You you almost checked out, but you didn't yet.

526
00:36:19.150 --> 00:36:21.170
Why don't you come over and and finish the checkout?

527
00:36:21.630 --> 00:36:24.050
But you might wanna give them might wanna advertise

528
00:36:24.589 --> 00:36:27.970
additional links on your website, whether it's some of your content or,

529
00:36:28.434 --> 00:36:33.575
maybe a a coupon code that they can use just to remind them that, hey. You're out there.

530
00:36:33.635 --> 00:36:35.714
They showed interest. Maybe they're still interested.

531
00:36:35.714 --> 00:36:39.255
So you just wanna kind of maintain, you know, being top of mind,

532
00:36:39.714 --> 00:36:43.290
with them. So, like I said, a little nudge may be all they need to complete their purchase.

533
00:36:43.290 --> 00:36:44.510
And if you can utilize,

534
00:36:45.290 --> 00:36:46.350
remarketing ads,

535
00:36:46.890 --> 00:36:48.430
or even utilizing,

536
00:36:49.290 --> 00:36:51.550
a a platform like ActiveCampaign or Infusionsoft,

537
00:36:51.930 --> 00:36:58.545
that could really help you identify those potential members who did show a lot of interest by going to the checkout page but didn't quite,

538
00:36:59.025 --> 00:37:00.085
complete that process.

539
00:37:00.944 --> 00:37:09.525
And I'd I'd say this is one of the more complex suggestions and tips were that we're providing today, because you need to identify the URL that they visited and and whatnot.

540
00:37:09.905 --> 00:37:14.300
There's a couple things you can do, and I just wanna elaborate on this one for abandoned checkout

541
00:37:14.920 --> 00:37:15.160
pages.

542
00:37:15.400 --> 00:37:20.060
As I mentioned before with the two with the with the lab updates today, you know, it really is about

543
00:37:20.680 --> 00:37:22.220
collecting that email address.

544
00:37:22.280 --> 00:37:28.415
And probably, I don't know the exact percentage, but let's say 80 of people who come to your site, they're just in the awareness stage.

545
00:37:28.415 --> 00:37:34.675
Meaning they're trying to get information, they're not ready ready to pull out their wallet and make a commitment yet.

546
00:37:35.135 --> 00:37:40.015
So what we wanna do is we wanna provide them with other things to do instead of signing up.

547
00:37:40.015 --> 00:37:44.250
So those could be you know, landing pages that allow them to enter a contest,

548
00:37:45.109 --> 00:37:57.585
or to get an ebook or some kind of pdf file from you, some some information or related content that gives them gives them something of some substance and value that they'll exchange their email address for.

549
00:37:57.585 --> 00:38:04.565
So the best way to do an abandoned checkout is first of all, get them in your, in your ecosphere with with capturing their email.

550
00:38:05.025 --> 00:38:09.125
And once you have that, you can provide them with good newsletter content and and whatnot.

551
00:38:09.265 --> 00:38:11.365
And that's the best way to keep them in your,

552
00:38:11.750 --> 00:38:12.970
you know, in your universe.

553
00:38:13.750 --> 00:38:17.930
The second point that David has here about remarketing ads on Facebook and Google.

554
00:38:18.069 --> 00:38:23.210
So we all know if you go to Amazon and you look at a pair of shoes and then you go to another website,

555
00:38:23.589 --> 00:38:28.565
you see ads about the same Amazon shoes you were just looking at. Those are remarketing campaigns.

556
00:38:28.565 --> 00:38:31.285
It's called remarketing is because you were already on their site.

557
00:38:31.285 --> 00:38:34.724
So they're gonna remarket to you and try to get you,

558
00:38:35.045 --> 00:38:37.785
to get interested again on what you were looking at.

559
00:38:37.924 --> 00:38:45.460
For those of you who are somewhat familiar with remarketing ads, let me tell you the two things, the two URL rules that you'd want to,

560
00:38:46.020 --> 00:38:49.960
to include in your remarketing campaign so we can go a little deeper here. So,

561
00:38:50.500 --> 00:38:51.720
the first thing is

562
00:38:52.339 --> 00:38:55.559
it's for people who didn't sign up. So

563
00:38:56.175 --> 00:38:58.675
basically, if you're gonna create a remarketing campaign,

564
00:38:59.295 --> 00:39:03.715
for for abandoned checkouts, let's say, you want people who have not visited

565
00:39:04.335 --> 00:39:06.755
their their account slash homepage.

566
00:39:07.375 --> 00:39:14.620
That means that they didn't sign up, they didn't log in to their account because that is the designated member dashboard page account homes.

567
00:39:14.620 --> 00:39:16.800
Let me make I'm gonna share this with you guys,

568
00:39:17.100 --> 00:39:18.480
in a notepad here.

569
00:39:19.100 --> 00:39:20.320
So not visited.

570
00:39:22.540 --> 00:39:23.360
Now home

571
00:39:25.020 --> 00:39:25.840
and visited

572
00:39:27.795 --> 00:39:31.015
basically any page that has forward slash checkout.

573
00:39:34.035 --> 00:39:38.535
The ID number is the ID of that membership plan. You could get more specific

574
00:39:38.835 --> 00:39:41.095
but basically if they visited a page

575
00:39:41.490 --> 00:39:44.950
forward slash checkout. So when you're creating your remarketing rules,

576
00:39:45.650 --> 00:39:50.630
it's for people who have not visited account home, but who have visited forward slash checkout.

577
00:39:51.970 --> 00:39:55.895
And then you can create ads that could get those people more interested.

578
00:39:55.895 --> 00:39:59.915
Maybe they just wanna see top 10 ways, you know, x, y, and z.

579
00:40:00.055 --> 00:40:02.955
Just keep giving them more useful content.

580
00:40:03.495 --> 00:40:05.735
But that's kinda how you'd wanna create those rules.

581
00:40:05.735 --> 00:40:09.275
And then you could use Google AdWords or Facebook ads.

582
00:40:09.360 --> 00:40:12.420
And then of course you can create remarketing campaigns

583
00:40:12.800 --> 00:40:13.780
for these people.

584
00:40:14.800 --> 00:40:19.380
Excellent info there. And so this fourth and final tip under the table trial periods.

585
00:40:19.440 --> 00:40:23.620
So we've discussed the benefits of offering free trial periods to your

586
00:40:24.025 --> 00:40:25.645
members in previous webinars.

587
00:40:26.505 --> 00:40:29.485
There's benefits to offering free trials.

588
00:40:29.705 --> 00:40:33.325
You know, there's also some businesses that prefer not to give away,

589
00:40:33.785 --> 00:40:39.690
their product for free even if it is for a limited time, maybe seven days or thirty days

590
00:40:40.070 --> 00:40:43.050
but there is statistics to show that free trials

591
00:40:43.510 --> 00:40:44.570
do help to increase

592
00:40:44.950 --> 00:40:48.170
conversion rates. You can either offer free trials

593
00:40:48.470 --> 00:40:53.450
by requiring a credit card upon sign up and then you know just charging it later or

594
00:40:53.775 --> 00:40:58.194
not requiring a credit card. Currently with the free trial period

595
00:40:58.494 --> 00:41:01.954
add on that we offer, it does still require users to enter,

596
00:41:02.414 --> 00:41:04.994
their credit card when they're signing up for the trial.

597
00:41:05.295 --> 00:41:07.795
But as you can see in this little this table,

598
00:41:08.410 --> 00:41:13.310
free trials that do require a credit card upon sign up have a much higher conversion rate.

599
00:41:13.450 --> 00:41:21.950
These are just some examples from some, some other websites that charge for memberships or or further software, and you can see the conversion rates

600
00:41:22.515 --> 00:41:26.615
based on people who have tried their free trials and have entered their credit card,

601
00:41:27.075 --> 00:41:28.775
upon that initial sign up.

602
00:41:29.155 --> 00:41:33.075
Varies depending on the industry, but it can go as high as 30%

603
00:41:33.075 --> 00:41:37.655
higher conversion rate when you do require a credit card upon sign up. But

604
00:41:37.980 --> 00:41:48.080
if you're not willing, if you kind of fall into that pool of you don't really feel like it would be beneficial to to kind of offer your product or your services

605
00:41:48.540 --> 00:41:54.175
to the public for free, you can offer an under the table trial period. So on the next slide,

606
00:41:54.635 --> 00:41:56.255
you can test free trials

607
00:41:56.635 --> 00:41:57.135
privately

608
00:41:57.515 --> 00:42:01.135
to see, you know, if they really will work or not for what it is you're offering

609
00:42:01.675 --> 00:42:11.570
by providing them privately to, again, either your email list, your Facebook group, or, if you have contact information for any other of your potential members.

610
00:42:11.790 --> 00:42:16.130
You can send them a note privately and say, hey. This is an exclusive offer.

611
00:42:16.510 --> 00:42:17.870
You can sign up for free.

612
00:42:17.870 --> 00:42:24.585
First, you know, thirty days maybe or fourteen days are free so you can, you know, see what we have to offer and test out our website.

613
00:42:24.645 --> 00:42:29.705
And so doing it this way, you're providing free trials to these already kind of prequalified

614
00:42:30.565 --> 00:42:31.625
potential customers

615
00:42:32.340 --> 00:42:36.040
because you do have them in an email list or in your Facebook group.

616
00:42:36.260 --> 00:42:43.000
So you know that these are the specific type of customer that you do wanna target and that you do wanna have signed up to your website.

617
00:42:43.220 --> 00:42:50.505
Whereas, if you're just kind of offering it to the public, if you just have a link or an image or a call to action on your website saying, hey.

618
00:42:50.505 --> 00:42:52.125
You know, sign up for a free trial,

619
00:42:52.425 --> 00:42:54.765
you're kind of opening the door up to

620
00:42:55.305 --> 00:42:57.565
everyone and anyone who's visiting your website.

621
00:42:57.945 --> 00:42:59.645
So this could be a good alternative

622
00:43:00.090 --> 00:43:03.390
to kind of gauge how successful offering a free trial

623
00:43:03.690 --> 00:43:05.150
may be on your website.

624
00:43:05.770 --> 00:43:06.490
So that's really cool.

625
00:43:06.490 --> 00:43:16.325
And again, it ties back to the the the b d lab update, the ability to create, you know, a form quickly and placing it placing it on a landing page because what you're suggesting here, David,

626
00:43:16.785 --> 00:43:19.905
are people who have already entered like an email list on your site.

627
00:43:19.905 --> 00:43:24.645
So the first step is, okay, how do I create that email list? And it really ties into,

628
00:43:24.945 --> 00:43:27.285
you know, creating a landing page with an offer,

629
00:43:27.690 --> 00:43:31.869
like a contest or or something like that where you can start collecting those email addresses,

630
00:43:32.329 --> 00:43:33.470
and then you can,

631
00:43:34.089 --> 00:43:35.390
do follow-up marketing,

632
00:43:35.930 --> 00:43:39.450
by offering them like a free trial period if they're not yet a member on your site.

633
00:43:39.450 --> 00:43:41.070
Is that what you're suggesting here?

634
00:43:41.385 --> 00:43:45.785
Exactly. And what you could also do is you could tie this back into the remarketing ads.

635
00:43:45.785 --> 00:43:49.885
You can you know, maybe you want to, send specific ads

636
00:43:50.265 --> 00:43:55.725
to users who have visited the landing page that you have for this private free trial period.

637
00:43:56.260 --> 00:43:56.760
Gotcha.

638
00:43:57.460 --> 00:43:58.520
Very good. So

639
00:43:58.980 --> 00:44:03.800
requires a little bit of of of work and setup, but this is about creating your funnel and how

640
00:44:04.100 --> 00:44:04.760
you convert,

641
00:44:05.060 --> 00:44:08.280
you know, prospective members or visitors into paid members.

642
00:44:08.820 --> 00:44:13.075
And really this is, you know, if we combine some of these together, you can really

643
00:44:13.455 --> 00:44:15.215
increase the sales and increase conversions.

644
00:44:15.215 --> 00:44:19.695
And I can already tie in a few of the things you mentioned here based on what you're saying.

645
00:44:19.695 --> 00:44:23.075
Let's go back to point one for a second, utilizing a live chat.

646
00:44:23.420 --> 00:44:26.060
Let's say you don't even wanna man the live chat,

647
00:44:26.620 --> 00:44:27.120
tool.

648
00:44:27.580 --> 00:44:30.880
You can choose to just have live chat on your checkout pages.

649
00:44:31.260 --> 00:44:35.920
And, you know, you can always have like a pre made welcome message with all these live chat features.

650
00:44:36.615 --> 00:44:38.395
Just put, you know, would you like

651
00:44:38.695 --> 00:44:42.075
10% off your order today? Enter your email here

652
00:44:42.375 --> 00:44:46.535
and then the res the auto response for that chat message could be the coupon code.

653
00:44:46.535 --> 00:44:49.915
So what you've done is you've put live chat just on your checkout pages.

654
00:44:50.660 --> 00:44:59.640
You've implemented an abandoned checkout technique because you're asking them for their email address to get an instant 10% off from today's purchase or whatever it is.

655
00:44:59.860 --> 00:45:05.255
So that can assist with let's say they don't finish the transaction but they filled out that live chat form pre

656
00:45:05.555 --> 00:45:07.815
pre survey form on the live chat tool.

657
00:45:08.115 --> 00:45:20.710
And then if you collect that email address later, you could provide them with an under the table free trial period if they happen to have not signed up on that check up checkout page on that day if you did successfully collect an email address

658
00:45:21.010 --> 00:45:24.470
from them. So all of this working together can really help increase,

659
00:45:25.010 --> 00:45:28.630
and give you an edge on your conversion rate from prospective

660
00:45:29.145 --> 00:45:32.285
member slash visitor into an actual paid member,

661
00:45:32.745 --> 00:45:33.805
of your community.

662
00:45:34.265 --> 00:45:39.145
And then I'm sure there's tons of other things that could be done, but, these seem, really good here, David.

663
00:45:39.145 --> 00:45:40.525
Thank you for putting this together.

664
00:45:41.400 --> 00:45:42.599
Alright. So let's do this.

665
00:45:42.760 --> 00:45:47.579
You guys might have questions about the tip of the week today or the lab updates or just some general questions,

666
00:45:48.359 --> 00:45:52.059
about your website. We do have some time today to take some questions. So,

667
00:45:52.520 --> 00:45:58.915
please feel free to type it in or use the raise your hand tool, and we will try our best to get to as many questions as possible here.

668
00:45:59.455 --> 00:46:01.155
Pauline asked a really good question.

669
00:46:01.535 --> 00:46:03.635
She typed it in. She was asking

670
00:46:03.935 --> 00:46:10.595
in the member dashboard, the two forms that members can fill out, the additional details and the contact details.

671
00:46:11.400 --> 00:46:15.579
Obviously, you can edit those forms, but how would you customize those forms

672
00:46:16.039 --> 00:46:21.500
and assign them to different membership plans? So have different members answer different questions.

673
00:46:22.520 --> 00:46:23.819
That's a really good question.

674
00:46:24.200 --> 00:46:25.579
I'll kinda show you exactly,

675
00:46:25.880 --> 00:46:26.940
what to do there.

676
00:46:27.665 --> 00:46:33.825
So what what she's referring to is, and let me just show everyone, let me log in as a this is we're back to our demo site here.

677
00:46:33.825 --> 00:46:36.244
Let me log in as a sample member here.

678
00:46:36.865 --> 00:46:38.545
So your members can fill out,

679
00:46:39.309 --> 00:46:44.130
basically in effect their contact details and their listing details, also their about section.

680
00:46:44.510 --> 00:46:47.890
But basically there's plenty of inputs here to collect data

681
00:46:48.349 --> 00:46:49.809
from your members.

682
00:46:50.829 --> 00:46:51.569
In general,

683
00:46:52.109 --> 00:46:56.665
you know, unless you're gonna remove stuff, I think the contact details form is pretty boilerplate,

684
00:46:57.205 --> 00:46:57.945
and straightforward.

685
00:46:58.885 --> 00:47:03.545
You can certainly add more items here. But let's look at the listing details for example.

686
00:47:04.405 --> 00:47:06.825
So this is a form in your form manager,

687
00:47:07.200 --> 00:47:09.940
that's provided to you to fill out. And

688
00:47:10.400 --> 00:47:13.780
what you can do is you can customize the form and

689
00:47:14.240 --> 00:47:18.420
you can keep it the same or you can add new fields to it here.

690
00:47:18.560 --> 00:47:21.940
So in Pauline's questions, she has different membership levels,

691
00:47:22.515 --> 00:47:24.855
that cater to different members who would provide,

692
00:47:25.315 --> 00:47:29.174
you know, different types of data. So what you would do in that case

693
00:47:29.555 --> 00:47:34.115
is two things, and I can do it right here on the sample site. We can actually go ahead and do it.

694
00:47:34.115 --> 00:47:35.255
If we go to the

695
00:47:35.760 --> 00:47:38.180
sample site, I think you just search for additional.

696
00:47:40.240 --> 00:47:45.620
So this is the listing additional details form. So we can go ahead and customize this.

697
00:47:48.615 --> 00:47:53.435
And it needs you to change something here so I'll just put, you know, some

698
00:47:54.455 --> 00:47:56.475
some text there. So here's the key.

699
00:47:57.095 --> 00:48:00.875
If you wanna keep you wanna keep it the same for the rest of your membership levels,

700
00:48:01.329 --> 00:48:04.710
what you wanna do is change the form variable name.

701
00:48:04.930 --> 00:48:10.630
And just a small caveat, it needs to have the word listing in it if you're gonna assign it to a membership level.

702
00:48:10.690 --> 00:48:13.670
So again, I'll do the same thing. I'm gonna put pro plan.

703
00:48:14.015 --> 00:48:16.995
This form will then only be for the pro plan members.

704
00:48:17.535 --> 00:48:20.835
And let me all also do that here. Pro plan.

705
00:48:22.815 --> 00:48:24.275
I'll put it at the end here.

706
00:48:24.815 --> 00:48:25.955
So this will be

707
00:48:27.090 --> 00:48:27.750
pro plan.

708
00:48:28.370 --> 00:48:30.630
And I'll go ahead and save the changes.

709
00:48:33.570 --> 00:48:34.290
Okay. Great.

710
00:48:34.290 --> 00:48:41.010
So now we have this form customized, listing additional details, member pro plans only now what I wanna do is right now it's not doing anything.

711
00:48:41.010 --> 00:48:43.625
It's just a a form in my form manager.

712
00:48:43.925 --> 00:48:47.545
So what you can do, Pauline, is now that we've done that is go to your membership plans,

713
00:48:48.645 --> 00:48:52.585
go to whatever plan you want. We'll just use the premium one in this example.

714
00:48:53.940 --> 00:48:58.440
And I think this is what's really cool about the platform now is you can go to the profile tab

715
00:48:59.300 --> 00:49:03.859
and you if you're wondering what form's currently being used, first of all, it's listed here.

716
00:49:03.859 --> 00:49:08.260
So if you wanna know what to search for to clone in your form manager, you can come see it here.

717
00:49:08.260 --> 00:49:11.505
So in this case listing additional details member,

718
00:49:12.205 --> 00:49:17.105
for these guys we wanna use the listing additional details member pro plan form. So

719
00:49:17.725 --> 00:49:18.225
now,

720
00:49:18.605 --> 00:49:19.585
whatever customizations

721
00:49:19.965 --> 00:49:25.250
or edits I've done on that form, it will be the premium members will use this form,

722
00:49:25.630 --> 00:49:26.690
when filling out,

723
00:49:27.310 --> 00:49:28.050
their profile.

724
00:49:28.990 --> 00:49:33.010
And that's all that you need to do. So again, you can change the input fields,

725
00:49:33.470 --> 00:49:38.665
you can add or remove or or edit them, and there is a video that we did in Rick's Corner,

726
00:49:39.285 --> 00:49:41.945
a few webinars ago. I do wanna share this also.

727
00:49:42.805 --> 00:49:44.425
Let me search for the word fields.

728
00:49:45.925 --> 00:49:50.110
Here it is. How to customize member profile form fields for your target market.

729
00:49:50.110 --> 00:49:53.710
So this is just how to edit the form field. So it'll show you how to do that.

730
00:49:53.710 --> 00:49:58.610
But with what I showed you right now is how you can edit them and also create duplicate forms,

731
00:49:58.990 --> 00:50:00.130
with small modifications

732
00:50:00.430 --> 00:50:03.170
to them and reassign them to different membership levels.

733
00:50:03.825 --> 00:50:04.325
Alright.

734
00:50:04.865 --> 00:50:08.085
Good question there. We have Rich c. How are you doing, Rich?

735
00:50:08.625 --> 00:50:09.825
Great, Jason. Alright.

736
00:50:10.145 --> 00:50:14.484
I'm still trying to wrap my head around the, you know, the options for claim listings.

737
00:50:14.785 --> 00:50:21.560
Sure. So, I don't know if you can take a look at my website. It's podcastersdirectory.com.

738
00:50:21.560 --> 00:50:25.100
Alright. Is there a specific page or just a profile I should go to?

739
00:50:25.560 --> 00:50:26.620
Yeah. Like a profile,

740
00:50:27.320 --> 00:50:27.820
specifically

741
00:50:28.360 --> 00:50:29.980
on the home page. Okay.

742
00:50:31.025 --> 00:50:31.925
Okay. So,

743
00:50:32.625 --> 00:50:36.245
just scroll down to, like, the members. It'll there's two different member sections

744
00:50:36.705 --> 00:50:39.505
right below the member spotlight. Yeah. The notebook. Yeah.

745
00:50:39.505 --> 00:50:42.005
And then click on Williams, the second row,

746
00:50:42.545 --> 00:50:43.365
as an example.

747
00:50:43.825 --> 00:50:44.325
Yeah.

748
00:50:44.785 --> 00:50:45.285
So

749
00:50:45.910 --> 00:50:47.370
we've uploaded some people,

750
00:50:48.230 --> 00:50:51.290
and then we added the feature right there with the, you know, claim the listing,

751
00:50:51.670 --> 00:50:57.210
button. But if we have a list of people, say, 500 people, and we use, like, another email service

752
00:50:57.590 --> 00:50:58.970
to kind of announce this,

753
00:50:59.585 --> 00:51:02.484
is there any way to kind of embed in that email

754
00:51:02.944 --> 00:51:08.305
that when Williams opens the email, they'll be directed just to this page instead of the general page?

755
00:51:08.305 --> 00:51:12.805
Or in other words Absolutely. Yes. Yes. I I totally understand what you're saying.

756
00:51:13.010 --> 00:51:17.569
So you're gonna be using a third party like email Like Mailchimp or Like Mailchimp. Okay.

757
00:51:17.569 --> 00:51:25.430
So when you import these records into Mailchimp, it's it's gonna ask you to have their first name, their email address, and whatever other

758
00:51:26.050 --> 00:51:28.425
like phone number, whatever data that you wanna add.

759
00:51:28.505 --> 00:51:33.465
Because then you can use that in the email templates, right, to personalize them. Yeah.

760
00:51:33.465 --> 00:51:36.605
So what's really cool is if you go to your search members

761
00:51:37.145 --> 00:51:37.645
page

762
00:51:38.345 --> 00:51:38.845
Right.

763
00:51:39.865 --> 00:51:41.965
If you export the member results

764
00:51:42.665 --> 00:51:43.725
that you've imported.

765
00:51:45.030 --> 00:51:46.730
So here's what's really cool is

766
00:51:47.190 --> 00:51:51.290
you can export a ton of data with this. Yeah. One of them is

767
00:51:51.750 --> 00:51:56.970
the, full file name. So that's the their URL for their profile. So you can

768
00:51:58.065 --> 00:52:07.045
export this with the full file name and then it and then you can include that link because you have it as part of the you're gonna import it into Mailchimp as a personalization

769
00:52:07.345 --> 00:52:08.805
token or whatever it is.

770
00:52:09.025 --> 00:52:14.600
And, and you can include that link so they can go check out their their profile on your site. Yeah.

771
00:52:14.600 --> 00:52:16.380
That's that's brilliant. So, basically,

772
00:52:16.760 --> 00:52:17.980
the button we could

773
00:52:18.360 --> 00:52:26.700
read it wherever, but, claim your listing or we've created a is there any jargon that you think works better to say update your profile or your profile has been

774
00:52:27.075 --> 00:52:30.535
somewhat created or you know You can say like

775
00:52:30.915 --> 00:52:35.415
view view and claim your profile now because it's it's kinda like a two step action there.

776
00:52:35.875 --> 00:52:37.635
Yeah. Something like that.

777
00:52:37.635 --> 00:52:48.520
You can also like in your sentences like, you know, hey John Smith, you know, we've created a profile for you and then just created a profile for you, make that linkable text even though it's just part of a regular paragraph.

778
00:52:49.620 --> 00:52:50.600
Right. But,

779
00:52:51.060 --> 00:52:55.744
again, you you might wanna test different emails. Don't email the whole batch at one time. Right.

780
00:52:55.744 --> 00:52:58.944
Maybe just test like 10% of them and see what the response rate is.

781
00:52:58.944 --> 00:53:01.204
You definitely will probably need to make some tweaks.

782
00:53:01.585 --> 00:53:06.964
And, and that way when you wanna email your larger batch, you'll have a better

783
00:53:07.310 --> 00:53:12.609
better idea of what those conversions would be. I do have another suggestion for you as well. Okay.

784
00:53:12.750 --> 00:53:13.250
Yeah.

785
00:53:13.869 --> 00:53:16.290
You are able to move this to the top.

786
00:53:16.510 --> 00:53:20.609
I would recommend that if I can do that for you because it it's a little prominent.

787
00:53:20.750 --> 00:53:25.365
So let me show everyone where that where that setting is. If you go to membership plans,

788
00:53:26.225 --> 00:53:28.244
so I'm I'm assuming you have a claim

789
00:53:28.545 --> 00:53:33.285
membership plan here. This this one here, you have speakers. So if you click on edit

790
00:53:34.660 --> 00:53:36.280
and under additional settings

791
00:53:36.660 --> 00:53:38.440
you have member profile page.

792
00:53:39.860 --> 00:53:43.300
I think it's right here, the make a connection or claim listing banner.

793
00:53:43.300 --> 00:53:45.560
You could put it above the profile photo.

794
00:53:46.500 --> 00:53:47.560
And let me just

795
00:53:48.020 --> 00:53:48.760
save that.

796
00:53:52.505 --> 00:53:54.105
And Oh, yeah. And now it has,

797
00:53:54.744 --> 00:53:57.325
a little it'll it'll stands out a little bit more here.

798
00:53:57.865 --> 00:53:59.005
Yeah. I agree.

799
00:54:00.585 --> 00:54:01.964
But, yeah, you you can

800
00:54:02.470 --> 00:54:05.830
export you can export, and you can get the what's called full underscore file name.

801
00:54:05.830 --> 00:54:10.870
So you can test it out with a sample if you want and and make sure it's working properly before you actually email them.

802
00:54:10.870 --> 00:54:15.850
So do you hang on that screen? So did I do it correctly as far as so that's under pricing then.

803
00:54:16.585 --> 00:54:18.845
The is it the pricing option is free,

804
00:54:19.705 --> 00:54:21.405
paid, or claim listing, right,

805
00:54:21.865 --> 00:54:23.405
under the membership plan itself?

806
00:54:25.465 --> 00:54:30.825
Yes. Yes. So under the pricing, these are your claim listing members. Okay. Claim list. Yeah.

807
00:54:30.825 --> 00:54:34.970
So have I leave it as claim. All those people will be able to claim it. Yeah.

808
00:54:35.350 --> 00:54:36.790
And I'll be honest with you.

809
00:54:37.430 --> 00:54:41.690
I know when people click on the claim listing, you've created this pricing page.

810
00:54:41.990 --> 00:54:43.530
Again, you may wanna try,

811
00:54:44.550 --> 00:54:45.450
different things.

812
00:54:46.385 --> 00:54:54.484
What I've seen work really well is instead of taking them because you can define the page that they're taken to when they click the link on their profile.

813
00:54:54.785 --> 00:54:56.964
You've already done it. You've done join guest.

814
00:54:57.905 --> 00:55:00.885
You may wanna consider taking them directly to

815
00:55:02.420 --> 00:55:03.560
the checkout page,

816
00:55:04.740 --> 00:55:06.040
like check out three,

817
00:55:06.420 --> 00:55:13.720
and just make it like again, you can do it free to claim the listing or maybe like $5 1 time to claim the listing.

818
00:55:13.925 --> 00:55:18.565
And then after they're claimed you can push them on your other upgradable membership options.

819
00:55:18.565 --> 00:55:19.545
But Oh.

820
00:55:19.685 --> 00:55:27.510
Making it really simple for someone to claim, you know you don't always have to get because you're you're just adding an extra decision making hurdle for them.

821
00:55:28.230 --> 00:55:32.109
And when you add three options now it's times three. So Right.

822
00:55:32.310 --> 00:55:41.750
You just might might wanna make like, again I'm just using an arbitrary number here, $5 or $10 just to claim the listing and it gives them just a little bit more the ability to edit their content.

823
00:55:41.750 --> 00:55:48.775
And then later in the member dashboard, you can put or email campaigns, you can create opportunities to upgrade them to,

824
00:55:49.095 --> 00:55:54.075
your more formal plans here that you have, which are, you know, the rock star or the all star.

825
00:55:55.050 --> 00:56:00.190
Yeah. I totally I totally like that idea. Can you click on that that, the one you just did?

826
00:56:00.330 --> 00:56:02.990
If they're already in the system and it's claiming the listing

827
00:56:03.370 --> 00:56:07.530
and you clicked on the button down there to, to buy it now or whatever to that yeah.

828
00:56:07.530 --> 00:56:11.414
So if if they're already in the system and we already have their email,

829
00:56:12.035 --> 00:56:15.255
how does that work as far as is it gonna create a duplicate?

830
00:56:15.954 --> 00:56:17.015
It's not listing.

831
00:56:17.395 --> 00:56:18.855
It's not gonna create a duplicate

832
00:56:19.234 --> 00:56:20.055
duplicate listing.

833
00:56:20.674 --> 00:56:22.535
If someone is claiming a listing,

834
00:56:22.980 --> 00:56:28.280
it will update the email address that's currently on file because this would most likely be the correct one.

835
00:56:28.420 --> 00:56:31.299
But it's not gonna create a duplicate record. It's going to Okay.

836
00:56:31.460 --> 00:56:38.045
Just update their email on file because if they're gonna pay, chances are they're gonna be inputting their email correctly twice,

837
00:56:38.744 --> 00:56:41.165
here and then obviously creating a login password.

838
00:56:41.705 --> 00:56:43.085
Yeah. That's perfect because,

839
00:56:44.025 --> 00:56:48.105
if they are using the same email that we've entered, it'll just take care of it.

840
00:56:48.105 --> 00:56:52.365
But if they have a different email but it's gonna basically upgrade that account,

841
00:56:53.000 --> 00:56:57.500
that we've already created for them and keep keep all of their content that we've already imported.

842
00:56:58.599 --> 00:57:02.460
Yes. It will keep every it will keep everything. It will only

843
00:57:02.760 --> 00:57:10.455
it will just in this case, it'll just update their email on file and rightly so because they might have a better contact email that they're gonna use in that in that Yes.

844
00:57:10.695 --> 00:57:11.355
For correspondence.

845
00:57:12.375 --> 00:57:17.255
No. That's awesome. That's that's a game changer and a time saver and because I've been trying to,

846
00:57:17.655 --> 00:57:20.640
wrap my head around if we send out a hundred emails,

847
00:57:21.100 --> 00:57:26.620
how are they gonna know that goes right to their claim listing that we spent all the time, creating?

848
00:57:26.620 --> 00:57:31.820
So just putting the file name in there, that was monumental. Appreciate that. Alright. We got it.

849
00:57:31.820 --> 00:57:33.760
Good question, sir. Thank you so much, Rich.

850
00:57:34.060 --> 00:57:38.525
Thanks again. Good stuff. Alright good stuff. There's utilizing the claim listing.

851
00:57:38.925 --> 00:57:41.724
And a lot of the claim listing stuff, it really comes down to psychology.

852
00:57:41.724 --> 00:57:54.280
We really need to make it easy to claim their for people to claim their listings and you really need to make a compelling argument as to why they should, you know, pay to claim their listing or even, you know, register for free to claim that listing on your site.

853
00:57:54.280 --> 00:57:57.339
And a lot of it is social proof and the trust trustworthiness

854
00:57:57.880 --> 00:57:58.700
of your brand,

855
00:57:59.079 --> 00:58:02.765
and how it relates to the industry that you're serving. So, good stuff there.

856
00:58:02.765 --> 00:58:05.505
Great domain name here, podcasters directory as well.

857
00:58:06.685 --> 00:58:10.465
So with that said, we are just about out of time. If I missed your questions,

858
00:58:10.925 --> 00:58:15.425
please join us in the Facebook group. I'll just backtrack on the slides here.

859
00:58:15.900 --> 00:58:17.839
You can head on over to

860
00:58:18.220 --> 00:58:21.200
brilliantdirectories.com/facebook.

861
00:58:21.260 --> 00:58:23.680
Please, I encourage you to ask questions there.

862
00:58:23.980 --> 00:58:31.315
I'm on there as well as fellow Brilliant Directories users, so, if you're wondering how to do a work around or just set something up in a certain

863
00:58:31.775 --> 00:58:34.674
way, you can definitely get some assistance and guidance there.

864
00:58:35.214 --> 00:58:37.135
The next webinar will be in two weeks.

865
00:58:37.135 --> 00:58:40.674
We knock out about two webinars each month, one every two weeks.

866
00:58:40.895 --> 00:58:43.080
And I look forward to seeing you guys there.

867
00:58:43.480 --> 00:58:48.840
On behalf of myself and David and the entire Brilliant Directories family, thank you so much for joining us today.

868
00:58:48.840 --> 00:58:52.780
It's always a pleasure, and I do look forward to seeing you in the next webinar.

869
00:58:53.000 --> 00:58:56.460
Have an awesome day and a brilliant week. Take care, guys.