WEBVTT 1 00:00:00.240 --> 00:00:05.380 Alright, everyone. Welcome to another edition of Webinar Wednesday, tips to help grow your online 2 00:00:05.920 --> 00:00:09.380 community. It's great, great to be with everyone here today. 3 00:00:09.519 --> 00:00:13.995 Hope everyone is staying safe out there. If this is your first time joining us, welcome. 4 00:00:13.995 --> 00:00:20.415 I am Jason there on the left, and we're lucky to be joined by David Rockland, the digital strategist here at Brilliant Directories. 5 00:00:20.635 --> 00:00:23.515 David, thanks for taking the time to join us today. Hey, everybody. 6 00:00:23.515 --> 00:00:25.455 Thanks for joining us for another webinar. 7 00:00:25.690 --> 00:00:29.790 We've got a really good one here focused on how you can improve your newsletters, 8 00:00:30.570 --> 00:00:32.910 and encourage some more member interaction. 9 00:00:33.370 --> 00:00:35.710 Yeah. Excited for that one, today. 10 00:00:36.090 --> 00:00:43.704 I always like to mention if you're not a member of our group, you can always join us at brilliantdirectories.com/Facebook. 11 00:00:43.704 --> 00:00:46.684 It's a great way to keep the conversations going in between 12 00:00:46.985 --> 00:00:49.885 webinar Wednesdays. There's really great engagement and constructive 13 00:00:50.344 --> 00:00:51.085 and productive, 14 00:00:51.464 --> 00:00:54.199 discussions in there. So take a minute and join us there. 15 00:00:54.199 --> 00:00:57.960 You can head on over to brilliantdirectories.com/facebook 16 00:00:57.960 --> 00:00:59.820 and just click on the blue join button. 17 00:01:00.120 --> 00:01:03.399 And also for those of you joining us for the first time today, welcome. 18 00:01:03.399 --> 00:01:11.185 I always like to mention, you know, webinar Wednesday is a great platform to talk about some of the built in features of Brilliant Directories to help leverage 19 00:01:11.564 --> 00:01:13.825 your community and grow it a bit faster. 20 00:01:14.525 --> 00:01:18.784 So some topics that we like to cover are some of the features that can help you increase traffic, 21 00:01:19.405 --> 00:01:25.259 strategies to help convert visitors into members, And one of my favorites is improving the website navigation. 22 00:01:25.560 --> 00:01:28.700 And that's really about keeping things as simple as possible, 23 00:01:29.560 --> 00:01:32.060 giving the visitor or the member a clear 24 00:01:32.439 --> 00:01:34.860 funnel to follow, links to click on. 25 00:01:35.035 --> 00:01:39.195 And that can really help with your conversion rates and seeing results for any website actually. 26 00:01:39.195 --> 00:01:43.195 So if you have questions on these topics or anything related to these, please save them. 27 00:01:43.195 --> 00:01:47.854 We are definitely gonna try to get to as many questions as we can in just a little bit in the webinar. 28 00:01:48.479 --> 00:01:48.720 Alright. 29 00:01:48.720 --> 00:01:55.759 And before we dive into the tip of the week, we do have some BD lab updates that, we'd like to share with you guys today. 30 00:01:55.759 --> 00:02:01.185 One of them is actually related to the articles available in the BD blog, and I'll share a link to that. 31 00:02:01.505 --> 00:02:06.085 We have all the webinar replays online as of yesterday actually. 32 00:02:06.545 --> 00:02:10.245 Let me go there with you on our website. You can go to the Brilliant Directories 33 00:02:10.625 --> 00:02:13.045 website. On the top right corner, you'll see 34 00:02:13.560 --> 00:02:14.060 blog. 35 00:02:14.600 --> 00:02:19.240 And if you just do that, it's a it's a full stream of all the articles in our blog. 36 00:02:19.320 --> 00:02:25.820 Lots of fun content there. On the right hand side, you can filter by the webinar replays. 37 00:02:26.120 --> 00:02:28.620 We're up to 92 so this actually would be webinar 38 00:02:29.135 --> 00:02:32.035 93. I guess we'll have a party when we hit 100. 39 00:02:32.415 --> 00:02:43.395 You can click on the webinar replays or if you like the tip of the weeks, you can click on the membership website tips and that will filter just the segments that were the tip of the week, for all the webinars. 40 00:02:44.819 --> 00:02:45.879 Alright. So, 41 00:02:46.180 --> 00:02:50.120 the first one on this list, it's a little high level. I'll say it's mid range difficulty. 42 00:02:50.180 --> 00:02:58.040 But to help protect your sites, when you're publishing a blog post or any type of post on your site like a coupon or event, 43 00:02:58.515 --> 00:03:00.614 the system does allow you to embed 44 00:03:00.915 --> 00:03:02.855 a YouTube video or a Vimeo 45 00:03:03.314 --> 00:03:04.935 video or an iframe 46 00:03:05.474 --> 00:03:07.015 link from Facebook 47 00:03:07.474 --> 00:03:08.194 by default. 48 00:03:08.194 --> 00:03:13.334 But to help protect your site from members or from your staff who might be trying to embed iframes 49 00:03:13.750 --> 00:03:18.709 from maybe other sources or or podcast that you really don't want on your site. 50 00:03:18.709 --> 00:03:21.050 It doesn't allow it by default. However, 51 00:03:21.750 --> 00:03:28.015 there is a way now to white list domains that you want to allow to be embedded into your post. 52 00:03:28.015 --> 00:03:29.235 And I wanna show you 53 00:03:29.615 --> 00:03:34.995 two examples of of how this works and how you can do it. So what I wanted to do is is 54 00:03:35.375 --> 00:03:36.275 use a podcast 55 00:03:36.895 --> 00:03:41.875 and also use a slide share. It's basically a PDF slideshow, kinda like a magazine. 56 00:03:42.150 --> 00:03:45.909 You can upload your PDF and then it creates a slideshow of the pages. 57 00:03:45.909 --> 00:03:51.209 So if we wanted to embed something like this into a blog post or or on our site on a static page 58 00:03:51.510 --> 00:03:53.129 or if we wanted to embed, 59 00:03:53.430 --> 00:03:59.094 like a podcast. So there's this site here called, Radio Public for for podcasters, you can search, 60 00:03:59.715 --> 00:04:01.734 you know, any keyword here and, 61 00:04:02.194 --> 00:04:03.155 you'll get a podcast. 62 00:04:03.155 --> 00:04:11.334 Now you might have your own podcast that you're hosting on a third party solution like Podbean or, iTunes or somewhere else like that. 63 00:04:11.670 --> 00:04:16.250 But in this case let's say I wanted to embed this this podcast here. So I haven't 64 00:04:16.709 --> 00:04:20.889 white listed this domain name. So if I attempt to embed this podcast 65 00:04:21.430 --> 00:04:23.830 into a blog post, let's see what happens. 66 00:04:23.830 --> 00:04:26.630 It is gonna get rejected but I just wanna go through the motions with you. 67 00:04:26.630 --> 00:04:33.095 So most embed tools will provide an iframe embed. That's what YouTube provides, Vimeo 68 00:04:33.475 --> 00:04:36.695 and many many sites. And this is what this is related to is specifically 69 00:04:37.315 --> 00:04:39.255 iframe embed code. So 70 00:04:39.555 --> 00:04:41.255 we can copy this link here 71 00:04:41.800 --> 00:04:46.840 and let's actually go to a site here. I have, I'm logged in on a sample site. 72 00:04:46.840 --> 00:04:50.139 We're kind of playing around here. Let me try to add a community article, 73 00:04:52.039 --> 00:04:53.900 and I'll publish my first article, 74 00:04:55.405 --> 00:04:57.025 and this will be a test 75 00:04:57.405 --> 00:04:57.905 podcast. 76 00:04:58.605 --> 00:05:00.065 So if I come down here, 77 00:05:00.525 --> 00:05:04.785 what you can actually do is although this is it says insert video, 78 00:05:05.485 --> 00:05:10.980 you can click on the embed code. This is good to know and just drop any iframe here. Now 79 00:05:11.360 --> 00:05:15.940 this iframes from this website embed.radiopublic.com 80 00:05:16.000 --> 00:05:19.140 haven't been white listed yet but let's go through the motions together. 81 00:05:19.680 --> 00:05:23.060 So it is gonna show here temporarily but if I save my changes, 82 00:05:25.545 --> 00:05:27.085 it does disappear because 83 00:05:27.465 --> 00:05:28.605 we haven't whitelisted 84 00:05:29.225 --> 00:05:30.025 that domain name. 85 00:05:30.025 --> 00:05:37.645 So let me show you how you can start whitelisting domains and start embedding content from all sorts of sources into your blog articles 86 00:05:38.069 --> 00:05:38.949 and things like that. 87 00:05:38.949 --> 00:05:43.430 So just quickly I want to open up a notepad here and I want to paste the iframe code here. 88 00:05:43.430 --> 00:05:45.770 So what we want to whitelist is 89 00:05:46.389 --> 00:05:48.949 is this embed.radiopublic.com. 90 00:05:48.949 --> 00:05:51.930 That's the domain that I want to allow iframes from. 91 00:05:52.264 --> 00:05:53.705 So let's do this together. 92 00:05:53.705 --> 00:05:58.445 We can start in the dashboard, and under settings, we can go to advanced settings. 93 00:05:59.865 --> 00:06:01.065 It's really simple, actually. 94 00:06:01.065 --> 00:06:05.165 You could just I think you could just look for list or I think it's like a white list. 95 00:06:06.270 --> 00:06:09.630 Okay. Yeah. Here. So it's like a allowed iframe sources. 96 00:06:09.630 --> 00:06:13.250 So by default there's SoundCloud, YouTube, Vimeo, Facebook. 97 00:06:13.389 --> 00:06:19.794 I could just add a comma here and paste this and just to be extra safe I'm gonna do the embed.radiopublic 98 00:06:20.095 --> 00:06:22.495 and also just radiopublic.com 99 00:06:22.495 --> 00:06:24.595 and I'm gonna go ahead and save my changes. 100 00:06:27.055 --> 00:06:30.035 And I have a comma in between those. Very good. Okay. 101 00:06:30.495 --> 00:06:33.395 So now let's go back and take this iframe code 102 00:06:34.710 --> 00:06:39.370 and let's try to create an article again. I'll just go ahead and refresh this page. 103 00:06:42.470 --> 00:06:45.750 And we'll come back here. We'll click on that video insert link. 104 00:06:45.750 --> 00:06:49.770 We'll click on the embed code section and let's paste this here and click insert. 105 00:06:50.474 --> 00:06:52.735 And we'll go ahead and save the changes. 106 00:06:54.634 --> 00:06:56.495 So now it's staying here. 107 00:06:56.955 --> 00:06:59.514 So it's it's gonna be saved in there. It's allowing it. 108 00:06:59.514 --> 00:07:02.574 And of course, if I go to view the post on the live site, 109 00:07:03.090 --> 00:07:05.830 that podcast is going to be there. 110 00:07:05.890 --> 00:07:17.010 This actually almost makes our separate SoundCloud tool where you just put the SoundCloud link a little redundant because you could just make blog posts using the SoundCloud embed code, the iframe code that they provide. 111 00:07:17.010 --> 00:07:18.230 But this is really cool. 112 00:07:18.425 --> 00:07:23.965 You know, if if you're a site curating content from other sources, you know, it's perfectly fine to embed, 113 00:07:24.505 --> 00:07:28.905 especially if there's an embed code that's meant to be shared, other people's podcasts on your site. 114 00:07:28.905 --> 00:07:43.690 If you're looking for ways to add content to your site kind of in this format, you know, why not share a podcast here and write a few words about why you like this podcast, why your members would be interested in this podcast, and you instantly have content there for your site. 115 00:07:43.910 --> 00:07:53.125 The podcast is doing the heavy lifting for you but you could write a nice article that summarizes the podcast or what people can gain or your thoughts on what you think about the podcast. 116 00:07:53.125 --> 00:07:58.325 So it's a really easy way to, start posting content from other sources that have players like this. 117 00:07:58.325 --> 00:08:02.490 I'll just hit the play button here. And in my headphones the sound is playing. 118 00:08:03.350 --> 00:08:05.670 Now let's do something else. Let's say you have a magazine. 119 00:08:05.670 --> 00:08:10.710 There's a lot of tools on there so you have PDF magazines online and you want to embed those on the site. 120 00:08:10.710 --> 00:08:16.645 You know slide share is something that we use at Brilliant Directories sometimes to post some of the webinar slides. 121 00:08:16.645 --> 00:08:19.605 So here we could see there's 34 slides here. 122 00:08:20.005 --> 00:08:23.545 They're basically just copies of the the long webinar we did a while ago. 123 00:08:23.845 --> 00:08:25.625 But there is a share link here 124 00:08:26.405 --> 00:08:31.720 and of course there are a few ways to share share this and we see the embed code with the iframe 125 00:08:32.100 --> 00:08:36.419 and I'll just go ahead and copy this. Now, here's something to look out for. 126 00:08:36.419 --> 00:08:39.779 Probably your the website owner, you are gonna be doing this more. 127 00:08:39.779 --> 00:08:45.585 So sometimes with these they give you a little bit extra than you need when you're popping it into the article. 128 00:08:45.585 --> 00:08:50.805 So what I like to do is really all we want is what's in between that those iframe tags. 129 00:08:50.945 --> 00:08:53.185 So let's look here again at this first example. 130 00:08:53.185 --> 00:08:59.709 We see iframe and then iframe, and it closes with a caret. So let's paste this slide share here. 131 00:08:59.930 --> 00:09:02.110 We're gonna see all this extra stuff. So 132 00:09:02.490 --> 00:09:06.910 really what my eyes just wanna look for is where does the iframe close. 133 00:09:07.050 --> 00:09:12.004 And I see it closes right here. So just gonna hit enter enter enter enter. 134 00:09:12.545 --> 00:09:14.225 This is all that I really need. 135 00:09:14.225 --> 00:09:20.545 All this extra stuff is really just promoting SlideShare more and it's for links back to SlideShare and all that stuff. 136 00:09:20.545 --> 00:09:22.564 So I just want the magazine 137 00:09:22.865 --> 00:09:25.024 flip style slideshow from SlideShare. 138 00:09:25.024 --> 00:09:30.120 So just look for iframe to iframe and make sure it's closing with this little caret here. 139 00:09:30.120 --> 00:09:33.340 So let's try to add this to that article now. 140 00:09:34.280 --> 00:09:35.020 Same article. 141 00:09:36.200 --> 00:09:38.780 And we could put it down here underneath. 142 00:09:39.080 --> 00:09:46.355 So same thing I'm gonna click on, it says insert video but what we wanna do is embed code with iframes and I'll insert it. 143 00:09:46.495 --> 00:09:49.875 Now it is gonna show it here temporarily and I'll save the changes 144 00:09:51.535 --> 00:09:52.755 and it's gone. 145 00:09:53.279 --> 00:09:56.100 It's gone because I need to white list and allow 146 00:09:56.480 --> 00:09:56.980 iframes 147 00:09:57.360 --> 00:09:59.140 and embeds from this domain. 148 00:09:59.519 --> 00:10:01.839 And it's a really good security tool that it's done like this. 149 00:10:01.839 --> 00:10:05.760 So what we want here is we could see I want slideshare.net. 150 00:10:05.760 --> 00:10:08.339 So that's what I wanna white list or add to my 151 00:10:08.795 --> 00:10:13.455 allowed iframe sources here. So I'm just gonna put another comma and paste it 152 00:10:13.835 --> 00:10:15.055 and save the changes. 153 00:10:18.475 --> 00:10:22.575 Okay. And let's just copy that iframe to iframe code once again. 154 00:10:23.470 --> 00:10:28.210 I'll refresh the page just so it gets those changes, and we'll go ahead and attempt to add this, 155 00:10:28.670 --> 00:10:29.730 once again here. 156 00:10:32.430 --> 00:10:37.810 Embedded code, iframe to iframe insert. So here it is, and we'll go ahead and save the changes. 157 00:10:40.725 --> 00:10:43.865 And now we can see it is actually part of the article here, 158 00:10:44.725 --> 00:10:47.865 and and it's and it's live. So let's go to view the post. 159 00:10:49.605 --> 00:10:53.305 You can see here now we have iframes embedded from two different sources 160 00:10:53.630 --> 00:10:57.070 that weren't allowed on the site before but now they are. 161 00:10:57.070 --> 00:10:59.810 And what's really cool, I'm gonna take it one step further, 162 00:11:00.510 --> 00:11:03.790 just to talk about a little bit design aesthetics and things like that. 163 00:11:03.790 --> 00:11:09.250 So, you know, we have this table function. So what you could do is create a little table here 164 00:11:09.824 --> 00:11:13.045 and in one of the columns, let's take that first code for this, 165 00:11:13.504 --> 00:11:14.324 the podcast. 166 00:11:15.185 --> 00:11:18.404 We can do right in that cell, we can do the embed. 167 00:11:20.464 --> 00:11:22.964 And on the left side, we can talk about 168 00:11:23.939 --> 00:11:24.839 this podcast 169 00:11:25.620 --> 00:11:27.720 and, you know, highlight, 170 00:11:28.980 --> 00:11:31.319 some some some thoughts from it, you know. 171 00:11:31.379 --> 00:11:38.455 Basically, you could put text on the left side and you can certainly slide this a little left and right and, you know, you can change the font size. 172 00:11:38.455 --> 00:11:42.795 Just to give you guys some ideas of what you can do with this, I'll just go ahead and save those changes. 173 00:11:45.654 --> 00:11:47.834 And we'll look at it on the live site here. 174 00:11:50.280 --> 00:11:55.400 So obviously, this is pretty big font here, but you can see here you can actually style these a little bit. 175 00:11:55.400 --> 00:12:02.220 You could go full width real easily or you can, you know, segment them into different cells making them a table, 176 00:12:02.615 --> 00:12:03.735 and things like that. 177 00:12:03.735 --> 00:12:13.815 So maybe you want to put a call to action here, maybe this is your podcast, you want to have it on the right, and maybe you know subscribe to our podcast wherever your podcasts are hosted or people can subscribe to them. 178 00:12:13.975 --> 00:12:18.329 You can put any content here. So in a nutshell, that's how it works. 179 00:12:18.550 --> 00:12:23.050 It works with adding iframe to iframe and as long as you 180 00:12:23.589 --> 00:12:25.850 add the domain to the allowed list, 181 00:12:26.310 --> 00:12:27.610 it should be no problem. 182 00:12:27.750 --> 00:12:37.825 Just make sure when you're copying embed code and you see iframe and some extra extra stuff, just look for that last iframe and get rid of everything else and that's that's what you want. 183 00:12:38.365 --> 00:12:50.459 And you could really publish a lot of content really quickly, if you have a source for I am just using podcasts as an example, but anywhere that has videos or podcasts or magazine style slideshows, that you can embed on your site. 184 00:12:50.459 --> 00:12:52.540 And then you can write articles and talk about it. 185 00:12:52.540 --> 00:12:55.760 Really quick and easy way to add content to your site. 186 00:12:57.180 --> 00:12:59.839 Alright. This next one was actually a suggestion 187 00:13:00.405 --> 00:13:06.345 from the webinars. Several people did request this. I think Vincent from Dallas did request this. 188 00:13:06.565 --> 00:13:13.545 When you have the sub accounts or multi member manager add on, there was an option to copy information from the master 189 00:13:14.010 --> 00:13:18.990 account, the the main account holder that's gonna be managing additional sub accounts. 190 00:13:19.290 --> 00:13:24.170 But when you copied it, only copied the contact details like their name and phone number. 191 00:13:24.170 --> 00:13:27.390 It didn't take anything from like their about me section 192 00:13:28.135 --> 00:13:31.035 or their listing details that might have the hours of operation 193 00:13:31.815 --> 00:13:32.855 and things like that. 194 00:13:32.855 --> 00:13:38.954 So now when you copy the main account, the parent account to create a new sub account it will copy 195 00:13:39.255 --> 00:13:43.115 more relevant data. Let me show you guys what that's referring to. So 196 00:13:43.520 --> 00:13:47.300 what it is gonna copy, I can show you, is the contact details, 197 00:13:47.760 --> 00:13:49.060 the profile photo, 198 00:13:49.440 --> 00:13:52.420 the listing details, and the about information 199 00:13:52.800 --> 00:13:57.455 when you're when you're opting to clone the parent account when you're creating a subaccount. 200 00:13:57.515 --> 00:14:02.975 So all four of these will be included, not the service areas that will be unique to that specific profile, 201 00:14:03.515 --> 00:14:07.935 but all four of these will be. Prior to this update, only the contact details 202 00:14:08.519 --> 00:14:15.259 were being copied over and that was pretty limited because then you'd have to go in and add everything else for something you're trying to create a copy of. 203 00:14:15.880 --> 00:14:16.120 Okay. 204 00:14:16.360 --> 00:14:22.835 This one we've been talking about for a couple webinars, the ability to add images in private member chat messages. 205 00:14:23.135 --> 00:14:26.595 That is now live and available, and I can show you a quick example. 206 00:14:27.135 --> 00:14:30.255 So if we send a message here, yeah, we're prompted to start a chat. 207 00:14:30.255 --> 00:14:34.035 So the initial chat message is just going to be plain text, but once, 208 00:14:34.415 --> 00:14:38.930 the chat has been initiated, then you can move forward with adding, images. 209 00:14:38.930 --> 00:14:40.550 So let me just type hi there 210 00:14:41.089 --> 00:14:42.230 and send the message. 211 00:14:46.610 --> 00:14:51.410 Okay. Great. So this guy is chatting with, this tennis lady here. And, 212 00:14:52.745 --> 00:14:53.644 can you do 213 00:14:54.024 --> 00:14:57.245 this? And he can certainly add an image from his computer. 214 00:14:57.625 --> 00:15:00.285 And I'll just add this, image here from my computer. 215 00:15:01.144 --> 00:15:05.404 And you can kinda do a little bit of formatting on the images, not too much just because it's 216 00:15:05.990 --> 00:15:08.410 it's a chat. And you can send the message, 217 00:15:09.110 --> 00:15:12.069 and now your members can share messages with each with each other. 218 00:15:12.069 --> 00:15:19.850 So, you know, if they're collaborating on something or, you know, maybe it's a homeowner trying to contact a plumber, he's like, send me a picture from under your sink, 219 00:15:20.175 --> 00:15:25.475 you can certainly do it now with the private, with this image tool for the private chat messages. 220 00:15:25.695 --> 00:15:30.115 We are working on a secure way to also do this for member reviews. 221 00:15:30.575 --> 00:15:35.555 We think it's gonna be rolled out only if you're logged into the site and leaving a review. 222 00:15:36.149 --> 00:15:37.050 Could you share 223 00:15:38.069 --> 00:15:39.930 images when you're leaving a review 224 00:15:40.550 --> 00:15:46.250 for a member and we are exploring a method to do this when submitting a lead for the get matched forms. 225 00:15:46.790 --> 00:15:52.395 So when you're submitting a lead with your information to contact a member, you can potentially, 226 00:15:52.775 --> 00:15:56.455 include images as well. It might follow the same format as this. 227 00:15:56.455 --> 00:15:58.535 We just wanna do it in a secure fashion. 228 00:15:58.535 --> 00:16:03.655 When files are sent to people, we just wanna make sure they're not malicious and we do the correct validations on them. 229 00:16:03.655 --> 00:16:07.330 That's why we're just a little bit of hesitant on rolling that out, very quickly. 230 00:16:07.330 --> 00:16:10.950 But it is available now when both members are logged in their member dashboard 231 00:16:11.410 --> 00:16:13.910 and sending private chat messages to each other. 232 00:16:15.089 --> 00:16:17.330 Okay. Some things that are coming soon. 233 00:16:17.330 --> 00:16:25.175 I'm really excited about this one, and it's been asked for many times and there have been some third party developers who kinda created a solution for this. 234 00:16:25.394 --> 00:16:35.070 We're doing a pretty simple global keyword search add on, so you can search a keyword on the site and it will search for all the members and all the posts that include that keyword. 235 00:16:35.070 --> 00:16:39.010 I could show you a preview of what it's going to look like this is an unfinished example, 236 00:16:39.630 --> 00:16:40.770 but this is the direction 237 00:16:41.150 --> 00:16:42.850 we're going within this. 238 00:16:43.390 --> 00:16:47.890 So what you'll have is you'll actually have a sidebar search module option, 239 00:16:48.435 --> 00:16:52.915 a header search module option, keyword search module, and also a home page. 240 00:16:52.915 --> 00:16:57.015 So if you just wanted to do global keyword search right from your home page you can certainly 241 00:16:57.395 --> 00:17:03.095 do so. So in phase one to start it's just gonna be search by keyword, you enter a keyword. 242 00:17:03.320 --> 00:17:05.099 So if we search for article, 243 00:17:07.160 --> 00:17:09.500 so it's searching the title, the description. 244 00:17:09.720 --> 00:17:17.400 There's actually settings on what you want the keyword to look at whether it's just the title, the title and the body, or all the metadata with a post or with members. 245 00:17:17.400 --> 00:17:22.035 So depending on what you have those search parameters for it will respect that. 246 00:17:22.035 --> 00:17:25.015 But in this case we see that we have blog articles 247 00:17:25.395 --> 00:17:30.515 with the word title in it and actually these are the member articles which has the word articles in it as well. 248 00:17:30.515 --> 00:17:32.215 I think if I search job 249 00:17:33.840 --> 00:17:38.900 so searching the whole site. We have articles which has Joba in it, so it found job right here. 250 00:17:38.960 --> 00:17:44.580 And of course jobs, the title of this is job. So it's finding that as well. 251 00:17:44.960 --> 00:17:48.340 Let's do, another search. Let's just look for the word the. 252 00:17:49.804 --> 00:17:50.304 So, 253 00:17:50.924 --> 00:17:55.025 the only one that has the word done, it is is this one here, the complete. 254 00:17:55.965 --> 00:17:59.424 And let's look for test. I'm sure a lot of them have test in there. 255 00:18:00.605 --> 00:18:06.460 So articles and coupons have the word test in it. So what this is gonna do is it will 256 00:18:06.840 --> 00:18:08.860 show up to 10 results 257 00:18:09.320 --> 00:18:10.700 for each post type. 258 00:18:11.159 --> 00:18:15.580 After 10, it's gonna have a button here that says view more article results. 259 00:18:15.825 --> 00:18:20.945 And it'll take you to a link that's as if you did a keyword search for that post type. 260 00:18:20.945 --> 00:18:22.725 So if I'm in the articles tab, 261 00:18:23.105 --> 00:18:24.164 it's gonna say 262 00:18:24.705 --> 00:18:29.580 view more results. It's as if I did a keyword search just for articles. It's gonna take me, 263 00:18:30.059 --> 00:18:31.919 essentially it's gonna take me to 264 00:18:32.220 --> 00:18:32.720 articles 265 00:18:34.860 --> 00:18:39.260 with that keyword search for test. So it'll take me to the regular articles page. 266 00:18:39.260 --> 00:18:41.179 So this is the direction it's going in. 267 00:18:41.179 --> 00:18:45.225 It's gonna be really simple but it should be really powerful if you're trying to search your site 268 00:18:45.625 --> 00:18:48.105 for content based on a specific keyword. 269 00:18:48.105 --> 00:18:54.505 So probably we're looking to have this released probably in August, mid August, or definitely I think by the August. 270 00:18:54.505 --> 00:18:58.830 And anyone with the VIP add ons club would of course have access to this add on. 271 00:18:58.990 --> 00:19:00.370 Next thing coming soon. 272 00:19:00.510 --> 00:19:08.049 Few weeks ago or a month ago or so, we did introduce the ability to search for members in your admin area based on the forms they've submitted 273 00:19:08.669 --> 00:19:09.309 on your site. 274 00:19:09.309 --> 00:19:21.985 So if you wanna know which members have like created a coupon, they've submitted the create a coupon form, you know that they've created a coupon on the site or haven't submitted that form to create a coupon, you know who hasn't published that type of post type. 275 00:19:22.205 --> 00:19:23.825 You can actually filter members, 276 00:19:24.125 --> 00:19:25.985 with the form submissions filter. 277 00:19:26.285 --> 00:19:28.225 We're just adding a bit more functionality 278 00:19:28.960 --> 00:19:31.860 and it's better if I just show you what I'm referring to here. 279 00:19:33.760 --> 00:19:35.460 So if you go to search members, 280 00:19:36.560 --> 00:19:41.060 and I'll show you what's there now. Actually, I can do that. So this is what's here now. You have 281 00:19:41.524 --> 00:19:44.725 search members and these are all the filters you can find members with. 282 00:19:44.725 --> 00:19:49.544 You can find members based on the forms they've submitted or forms they have not submitted. 283 00:19:50.485 --> 00:19:54.540 But when you have a lot of forms, it gets kinda hard to search what you're looking for. 284 00:19:55.020 --> 00:20:00.780 So we'll be adding first a check all and an uncheck all option, and then you can filter by keyword. 285 00:20:00.780 --> 00:20:02.880 So if you're quickly looking for a form, 286 00:20:03.180 --> 00:20:05.760 like coupon, you can just search for it quickly 287 00:20:06.060 --> 00:20:07.100 and see it there. 288 00:20:07.100 --> 00:20:12.715 And just a little bit more quality of life here, which will add a little bit more flexibility and functionality. 289 00:20:12.775 --> 00:20:13.434 And hopefully, 290 00:20:13.735 --> 00:20:17.195 you'll get more usage out of this as well, with this convenience. 291 00:20:17.975 --> 00:20:19.735 Table options for email templates. 292 00:20:19.735 --> 00:20:24.315 So right now you can create email templates, but you can basically just go up and down. 293 00:20:24.470 --> 00:20:26.250 We've talked about the table settings 294 00:20:26.870 --> 00:20:32.330 for for pages. I kind of showed it to you here with this test article, we created a table here. 295 00:20:32.710 --> 00:20:38.410 What you'll soon be able to do when you're creating an email template, is also utilize the functionality 296 00:20:39.105 --> 00:20:40.385 functionality of tables. 297 00:20:40.385 --> 00:20:44.705 So again this is a demo site that I can show you a quick preview of what's coming soon. 298 00:20:44.705 --> 00:20:46.485 You'll be able to add tables 299 00:20:46.865 --> 00:20:52.405 to your email templates when you're creating them, and that can help you structure your content a bit more elegantly 300 00:20:52.820 --> 00:20:57.160 from top to bottom relating to images and text when you're creating your newsletters. 301 00:20:58.500 --> 00:21:02.600 This is really special. We've talked about the introduction of smart lists being able to 302 00:21:02.900 --> 00:21:05.320 save filtered lists of your members. 303 00:21:05.515 --> 00:21:11.915 Right now you can just save the list and then just export that list at any time and it'll stay saved on your site. 304 00:21:11.915 --> 00:21:14.575 You'll soon be able to include and exclude, 305 00:21:15.434 --> 00:21:19.375 smart list when you're scheduling newsletters through the BD admin panel. 306 00:21:20.130 --> 00:21:22.870 So let me just quickly show you where smart lists are. 307 00:21:23.650 --> 00:21:29.830 So if you're looking at all your members, maybe you want to find all your members in here, Raytown. 308 00:21:32.290 --> 00:21:33.190 Simple search. 309 00:21:35.215 --> 00:21:36.995 Okay. We have 99 members, 310 00:21:37.775 --> 00:21:39.875 in that area or within that vicinity. 311 00:21:40.415 --> 00:21:43.155 You can, create a smart list, give it a nickname. 312 00:21:44.255 --> 00:21:51.169 And of course, if you added additional filters, it would respect those filters and you probably want to add it to the nickname so you know who those members are. 313 00:21:51.169 --> 00:21:52.309 You can save that 314 00:21:53.409 --> 00:21:53.909 and 315 00:21:54.610 --> 00:21:57.830 in your email section here you have smart lists and you can 316 00:21:58.130 --> 00:22:01.350 see who those members are, you can export that those members 317 00:22:01.845 --> 00:22:03.205 or you can edit the nickname. 318 00:22:03.205 --> 00:22:09.625 So soon you'll be able to include these smart lists as options when you're creating newsletters and who you want the recipients to be. 319 00:22:10.245 --> 00:22:15.544 Alright. And lots more updates coming down the line. I'll leave it, there for now. 320 00:22:16.260 --> 00:22:24.680 David, you've done an amazing job this week of coming up with this topic and actually we touched on a lot of things related to newsletters and the BD lab updates coincidentally. 321 00:22:25.380 --> 00:22:30.040 If it's okay, I'd like to pass it over to you and you can walk us through the tip of the week today. 322 00:22:30.375 --> 00:22:35.095 Of course. This week we'll be talking about how to develop more of a successful newsletter. 323 00:22:35.095 --> 00:22:41.195 We've talked about newsletters a lot in previous webinars, but we've never really taken the time to dive deep into 324 00:22:41.735 --> 00:22:45.355 what goes into crafting a newsletter, what makes a good newsletter, 325 00:22:46.030 --> 00:22:48.030 when to send newsletters, things like that. 326 00:22:48.030 --> 00:22:52.210 So those are some of the things we'll be touching on in this presentation here. 327 00:22:52.510 --> 00:22:56.370 First of all, let's talk about the importance of email newsletters. I think 328 00:22:56.670 --> 00:22:58.450 most of us here kind of intuitively 329 00:22:58.910 --> 00:22:59.650 can understand 330 00:23:00.045 --> 00:23:04.225 how sending newsletters would be beneficial for managing a membership website. 331 00:23:04.685 --> 00:23:11.105 But the biggest thing is that when you send a newsletter, it allows you to stay top of mind with your busy members. 332 00:23:11.405 --> 00:23:14.625 Same thing with a normal business or an organization. 333 00:23:15.110 --> 00:23:18.490 Even if they're not trying to sell you on something, they'll still send you 334 00:23:18.790 --> 00:23:21.850 updates or pieces of content to share with you. 335 00:23:21.910 --> 00:23:26.330 That way they're staying top of mind and, it keeps them kind of active 336 00:23:26.710 --> 00:23:28.935 in in your head, keeps you thinking about them. 337 00:23:29.015 --> 00:23:37.835 The other important thing when you're sending email newsletters is that it gives you another avenue to cultivate a sense of community, which is an aspect that we discuss a lot in these webinars. 338 00:23:38.215 --> 00:23:40.635 It can also allow you to encourage member engagement. 339 00:23:41.400 --> 00:23:47.420 So whether you're including calls to action or if you're sharing videos or pieces of content with your members or you're 340 00:23:47.720 --> 00:23:49.420 asking them direct questions, 341 00:23:49.880 --> 00:23:52.460 it allows you to to interact with them more. 342 00:23:52.680 --> 00:23:58.565 And then lastly, it also will allow you to drive sales and member upgrades if you're sending promotional emails, 343 00:23:59.105 --> 00:24:01.445 or if you're including a special newsletter 344 00:24:01.905 --> 00:24:02.405 subscriber 345 00:24:02.785 --> 00:24:08.325 discounts to them, things like that. But, some kind of side benefits to email newsletters 346 00:24:08.670 --> 00:24:11.170 is that it really allows you to give a good personality 347 00:24:11.550 --> 00:24:15.970 to your organization. Kind of gives a voice or somewhat of a face 348 00:24:16.350 --> 00:24:23.890 to the brand, and then it'll also allow your readers, your members to perceive you as a little bit more organized and professional if you're taking the time to 349 00:24:24.485 --> 00:24:25.145 put together, 350 00:24:25.445 --> 00:24:25.945 craft 351 00:24:26.565 --> 00:24:37.225 an organized newsletter and send that to them, whether it's once a month or or every week, it gives them a good feeling that you're kind of staying on top of things and staying engaged with them. 352 00:24:37.540 --> 00:24:41.720 Yeah. Look, like there's a pulse going on behind the scenes. There's people behind the product 353 00:24:42.260 --> 00:24:43.480 almost. Exactly. 354 00:24:43.860 --> 00:24:47.640 So we've started going into statistics in some of our previous webinars. 355 00:24:47.700 --> 00:24:49.620 I I kind of enjoyed digging into these. 356 00:24:49.620 --> 00:24:57.145 I think it's pretty interesting, and it sheds some light on some aspects that we might not always think about or is necessarily too intuitive for us. 357 00:24:57.365 --> 00:24:59.465 A really big one is that 80% 358 00:24:59.684 --> 00:25:01.465 of small and medium sized businesses 359 00:25:01.845 --> 00:25:04.345 rely on email marketing for customer retention. 360 00:25:04.885 --> 00:25:10.529 So once they already have a customer or in this case we have a member whether it's a free member or a paying member, 361 00:25:11.070 --> 00:25:13.890 four out of five small and medium sized businesses 362 00:25:14.909 --> 00:25:16.850 are investing time and resources 363 00:25:17.630 --> 00:25:18.130 into 364 00:25:18.510 --> 00:25:19.409 sending newsletters 365 00:25:19.885 --> 00:25:23.105 in order to keep those customers, in this case members, 366 00:25:23.565 --> 00:25:27.664 kind of within their circle and, and again stay top of mind. 367 00:25:27.804 --> 00:25:31.985 A big statistic that I really didn't see coming was that the average return on investment 368 00:25:32.390 --> 00:25:34.950 for email marketing is $42 369 00:25:34.950 --> 00:25:37.050 for every single dollar that's spent. 370 00:25:37.430 --> 00:25:39.210 Of course, this is kind of 371 00:25:39.670 --> 00:25:44.170 a broad statistic. It really depends on how expensive a company's 372 00:25:44.635 --> 00:25:45.934 product or service is. 373 00:25:46.235 --> 00:25:51.455 Some products cost thousands of dollars, others cost like a membership maybe, you know, 5 or $10 a month. 374 00:25:51.674 --> 00:25:56.335 So it varies widely, but generally speaking that that's a massive return on investment. 375 00:25:56.890 --> 00:25:58.170 Another one, welcome emails. 376 00:25:58.170 --> 00:26:01.550 Again, this is another aspect that we've touched on in a lot of our webinars. 377 00:26:02.090 --> 00:26:05.470 Welcome emails have an average open rate of 82%. 378 00:26:05.770 --> 00:26:16.355 So again, a little more than four out of five members who receive those automated welcome emails that your your brilliant directory's website does send to them, about four out of five of them will open those welcome emails. 379 00:26:16.355 --> 00:26:20.615 So you do have the ability to edit all the default email templates. 380 00:26:21.315 --> 00:26:23.975 We really encourage you to customize, personalize 381 00:26:24.595 --> 00:26:27.335 that welcome email to make it more applicable to 382 00:26:27.690 --> 00:26:29.549 your website, to your message, 383 00:26:30.010 --> 00:26:34.429 and and to your members. It's a great way to make a really good first impression with them. 384 00:26:34.649 --> 00:26:35.470 Another one 385 00:26:35.850 --> 00:26:37.710 is personalized subject lines, 386 00:26:38.090 --> 00:26:41.235 on average, have a 50% higher open rate. 387 00:26:41.635 --> 00:26:46.295 So this doesn't necessarily mean that it needs to be personalized directly to the reader. 388 00:26:46.595 --> 00:26:55.255 We do have variables that you can insert into your emails as well as the subject lines of your emails like the members name for example. 389 00:26:55.715 --> 00:27:00.740 So you could do that, but an easier way to do it kind of just generally speaking 390 00:27:01.200 --> 00:27:08.660 is just to make it apply more to your target demographic, your target audience, who your members are rather than just kind of keeping it generic. 391 00:27:08.880 --> 00:27:11.620 We provide default email templates for 392 00:27:12.000 --> 00:27:12.500 virtually 393 00:27:13.095 --> 00:27:17.515 every kind of situation where you'd want to be reaching out to your members 394 00:27:17.975 --> 00:27:19.275 in an automated sense. 395 00:27:19.335 --> 00:27:29.409 But if you can customize those, tweak those a little bit to make them more applicable to your members and and your website itself, that'll be a great way to, to kind of grab their attention a little bit more. 396 00:27:29.950 --> 00:27:37.090 And the last statistic here, 49% of consumers, they actually want to receive weekly promo emails from their favorite brands. 397 00:27:37.549 --> 00:27:46.445 Now I know this would be a little bit difficult for a membership website to do since you're offering more of a service and not necessarily a whole catalog of products, 398 00:27:47.065 --> 00:27:52.685 but this is encouraging and shows that if a consumer does believe in what you have to offer, 399 00:27:53.050 --> 00:27:54.350 in this case, your members, 400 00:27:54.810 --> 00:27:58.190 they do actually wanna hear from you. So you shouldn't be discouraged 401 00:27:58.570 --> 00:28:02.410 sending out email newsletters thinking that maybe they really don't wanna hear from you. 402 00:28:02.410 --> 00:28:05.790 You know, you don't wanna to waste their time or clutter up their inbox. 403 00:28:06.170 --> 00:28:09.855 About half of consumers who are purchasing your products or services, 404 00:28:10.235 --> 00:28:14.395 they actually do wanna hear from you. And I just wanted to touch on the the welcome emails. 405 00:28:14.395 --> 00:28:22.715 We actually do have a video we did at a previous tip of the week on how to welcome new members to your community, and it does talk about the welcome email. 406 00:28:22.715 --> 00:28:31.830 So just just wanted to share this link, with everyone in the chat here for everyone, and you guys can maybe check that out after the webinar or when you have free time. 407 00:28:32.530 --> 00:28:39.495 So really quickly, we thought it might be beneficial to go over some of the elements that typically hold back websites 408 00:28:39.955 --> 00:28:44.534 from sending out email newsletters to their customers or their members. 409 00:28:44.914 --> 00:28:49.414 Some of the main reasons are that a lot of website owners or businesses, 410 00:28:49.970 --> 00:28:51.750 they think creating a newsletter 411 00:28:52.130 --> 00:28:53.910 can be a little bit too complicated. 412 00:28:54.850 --> 00:29:04.550 Like I mentioned, maybe they're nervous to reach out to members, which we see about half of your paying customers, your members, actually do wanna hear from you, so that shouldn't hold you back. 413 00:29:04.930 --> 00:29:05.430 Oftentimes, 414 00:29:06.105 --> 00:29:15.885 websites are limited by their internal resources, so maybe they just don't have either the software to send out email newsletters or they don't have the funds to to invest 415 00:29:16.345 --> 00:29:16.845 in 416 00:29:17.225 --> 00:29:18.445 a marketing platform 417 00:29:19.039 --> 00:29:20.900 that allows them to send out newsletters. 418 00:29:21.200 --> 00:29:25.299 Luckily with BD, that's all included so that shouldn't hold you back. 419 00:29:25.440 --> 00:29:29.200 Another thing that holds websites back oftentimes is is lack of content. 420 00:29:29.200 --> 00:29:35.554 If they don't have content and they think that they don't really have anything worthwhile to share with their newsletter subscribers. 421 00:29:36.174 --> 00:29:42.995 Content, again, is one of those things that we discuss a lot in these webinars, the importance of publishing unique and valuable content. 422 00:29:43.294 --> 00:29:45.695 And then the last thing is just simply a lack of strategy. 423 00:29:45.695 --> 00:29:52.049 They're just kind of not sure where to dive into it, what kind of schedule to keep, what things to include 424 00:29:52.429 --> 00:29:54.370 in the newsletter emails. 425 00:29:54.750 --> 00:30:00.375 So hopefully, we'll be able to address these in the upcoming slides, but main point here is just keep it simple. 426 00:30:00.375 --> 00:30:04.695 You don't really need to overthink this. Don't be worried that people don't want to hear from you. 427 00:30:04.695 --> 00:30:09.335 If they simply don't want to hear from you, then they'll unsubscribe and that's not necessarily a bad thing. 428 00:30:09.335 --> 00:30:16.620 If they're already members on your website, then they'll still receive, you know, the important emails like the billing emails or things like that from you. 429 00:30:16.620 --> 00:30:19.040 The big thing is just don't overthink it and 430 00:30:19.420 --> 00:30:23.040 understand and realize that your members, they really do wanna hear from you. 431 00:30:23.420 --> 00:30:23.920 So 432 00:30:24.220 --> 00:30:28.745 going into these five simple tips that really will make quite a big difference, 433 00:30:29.065 --> 00:30:30.685 in your newsletter game. 434 00:30:31.145 --> 00:30:33.305 First one, obviously you need to know your audience. 435 00:30:33.305 --> 00:30:37.405 You need to know what they want and what they need in terms of information, 436 00:30:37.945 --> 00:30:38.445 entertainment, 437 00:30:39.570 --> 00:30:42.789 inspiration, whatever it is you're sending out in your newsletters. 438 00:30:43.490 --> 00:30:49.909 Understand who your audience is, your target demographic, who your members are, and what they'll want to receive 439 00:30:50.289 --> 00:30:52.549 when they're going through your email newsletter. 440 00:30:52.975 --> 00:30:53.634 The second 441 00:30:54.014 --> 00:30:57.294 one, set a sending schedule. So this is a really big thing. 442 00:30:57.294 --> 00:30:59.475 It it's a tip that we gave when we discussed, 443 00:30:59.934 --> 00:31:06.210 how to kind of increase your productivity when you're publishing content on your website to set publishing schedule. 444 00:31:06.269 --> 00:31:09.090 Same thing with your newsletters. You wanna set a sending schedule 445 00:31:09.470 --> 00:31:12.850 that you can hold yourself to. You can start with a newsletter 446 00:31:13.230 --> 00:31:18.769 every other week and gradually work your way up if you think sending more frequent newsletters would be beneficial. 447 00:31:19.654 --> 00:31:25.674 Setting a simple sending schedule, at least to start, will be a good way to kind of get the ball rolling for yourself. 448 00:31:26.294 --> 00:31:28.154 Third tip is to get personal. 449 00:31:28.615 --> 00:31:32.475 Newsletters, they're a great venue to let your readers, your members, 450 00:31:33.000 --> 00:31:37.580 see more of the real you like we talked about, that face or the voice behind the brand. 451 00:31:37.800 --> 00:31:47.500 Doing that will allow you to to form a stronger relationship with your members by showing them some of that personality, whether it's in the content that you're highlighting in the newsletter 452 00:31:47.955 --> 00:31:49.975 or through the images that you include. 453 00:31:50.275 --> 00:31:54.695 But an excellent way and an easy way to really make the newsletter feel personal 454 00:31:54.995 --> 00:31:56.375 is to highlight either 455 00:31:56.835 --> 00:32:00.455 one or a small handful of your new or 456 00:32:01.009 --> 00:32:04.789 outstanding members registered on your on your website within your community. 457 00:32:05.090 --> 00:32:14.070 And to also utilize those email variables that I mentioned before that are available when you're drafting your emails in the admin area, you can insert those in the body 458 00:32:14.370 --> 00:32:18.155 of your emails. So you can insert the member's first name. 459 00:32:18.295 --> 00:32:23.335 For example, you can insert those into the email or you can do that in the subject line as well. 460 00:32:23.335 --> 00:32:23.835 But, 461 00:32:24.135 --> 00:32:33.750 personalizing the emails will go a long way in keeping them engaged, but then also maybe keeping them interested and looking forward to your future newsletters as well. 462 00:32:33.890 --> 00:32:36.150 Tip number four, encouraging reader interaction. 463 00:32:36.770 --> 00:32:41.670 You don't just wanna send them bullets of just plain text to skim over. Instead, 464 00:32:42.265 --> 00:32:46.125 we wanna do is we wanna give them opportunities to interact with the newsletter. 465 00:32:46.745 --> 00:32:49.405 So we can do this by including calls to action, 466 00:32:49.785 --> 00:32:51.885 linking to your recently published 467 00:32:52.345 --> 00:32:59.690 content, whether it's articles or or videos or if you publish podcasts on your website, anything like that. 468 00:32:59.850 --> 00:33:02.110 You wanna link to your recently published content. 469 00:33:02.890 --> 00:33:05.850 Include links to your videos if you have any. 470 00:33:05.850 --> 00:33:13.345 If you don't, then you could also link to videos that you think will still be helpful to your members or or useful to them. 471 00:33:13.345 --> 00:33:14.485 But what you can do 472 00:33:14.865 --> 00:33:18.085 is you can create a blog post and embed that video. 473 00:33:18.145 --> 00:33:25.445 Even if it's not one that you made, you can embed it in your blog post, write a little text supporting text that goes along with the video, 474 00:33:25.880 --> 00:33:28.300 and then include that link to the blog post 475 00:33:28.600 --> 00:33:29.400 in your newsletter. 476 00:33:29.400 --> 00:33:34.940 That way, instead of just linking people to YouTube or somebody else's website, you're actually linking them back to your website. 477 00:33:35.240 --> 00:33:36.120 You can also, 478 00:33:36.520 --> 00:33:41.785 encourage readers to follow you on social media, and you can even end your newsletters by directly asking 479 00:33:42.085 --> 00:33:42.905 them for feedback. 480 00:33:43.365 --> 00:33:45.785 Something to encourage a dialogue between them and yourself. 481 00:33:46.245 --> 00:33:53.310 And if you do decide to do that, then a great way to actually place value on their engagement is to actually respond to them yourself. 482 00:33:53.370 --> 00:33:56.910 So thank them for for taking the time to to share their thoughts with you. 483 00:33:57.210 --> 00:34:04.110 And the last one, maybe one of the more important ones actually even though it's pretty simple, is to use high quality images 484 00:34:04.410 --> 00:34:05.310 in your newsletters. 485 00:34:05.855 --> 00:34:08.355 Readers, they'll be drawn more toward images 486 00:34:08.735 --> 00:34:14.915 and your headings or, you know, like the bold text in your emails rather than the actual content in the email itself, 487 00:34:15.375 --> 00:34:18.755 the words. They'll they'll most likely just kind of quickly skim over that. 488 00:34:19.110 --> 00:34:21.290 So keep in mind to include high value 489 00:34:21.670 --> 00:34:23.210 and high quality images 490 00:34:23.750 --> 00:34:26.330 in your email newsletters to draw readers' attention 491 00:34:26.630 --> 00:34:33.530 to those specific sections within your newsletter and hopefully suck them in to the supportive text that you have that follows those images 492 00:34:33.995 --> 00:34:34.655 and headings. 493 00:34:35.035 --> 00:34:42.415 And, yeah, just to touch on some things that David was talking about there, like some ideas of of what you can include in the newsletter. 494 00:34:42.554 --> 00:34:45.295 The hardest thing is coming up. So what do you put in this thing? 495 00:34:45.355 --> 00:34:47.054 How much did you put in a newsletter? 496 00:34:47.559 --> 00:34:54.859 So I just wanna share some tips that that work for us here at Brilliant Directories actually, and what I've seen work well on actual directory sites. 497 00:34:55.239 --> 00:34:59.079 The first one is very simple, sending positive vibes. It's a wonderful June. 498 00:34:59.079 --> 00:35:02.885 We're so happy that, you know, to be with everyone here in the community. 499 00:35:03.105 --> 00:35:09.205 We've had lots of fun interaction in the Facebook group, and it's great to see everyone's getting off to a running start. 500 00:35:09.665 --> 00:35:14.460 You know, just let the community know how much you value them and how much fun you're having with them. 501 00:35:14.460 --> 00:35:16.960 So that's a great way to both start and end 502 00:35:17.260 --> 00:35:19.280 your newsletters with just a couple sentences. 503 00:35:19.900 --> 00:35:26.859 If you have any milestones or company updates like internal company news, maybe you've launched a new social media channel. 504 00:35:26.859 --> 00:35:31.045 It could it could really be the smallest thing, but you can share that company update. 505 00:35:31.105 --> 00:35:37.585 Again, these newsletters are a great way to show people that there are people and there's a pulse behind the website. 506 00:35:37.585 --> 00:35:43.365 It's not just one of those random websites where there's no contact us form and there's no way to get in touch with the people. 507 00:35:43.820 --> 00:35:46.720 So people like that personal touch especially nowadays. 508 00:35:47.580 --> 00:35:54.640 You know, we always mention in the webinar sometimes you don't need to unlock all the features of Brilliant Directories from day one. 509 00:35:54.860 --> 00:36:01.215 Yes, the software is packed with lots of publishing tools and things you can unlock on the member profiles and things like that. 510 00:36:01.515 --> 00:36:06.015 You could when you're launching or if you're in the middle of your launch, you don't have to unlock everything at once. 511 00:36:06.235 --> 00:36:09.195 And you could plan on releasing things, you know, throughout the year. 512 00:36:09.195 --> 00:36:12.510 Maybe three months from now you're gonna allow members to publish events, 513 00:36:13.050 --> 00:36:19.710 because now you've, you know, created that functionality which all you're really doing is pushing a button in the brilliant directories admin area. 514 00:36:19.849 --> 00:36:26.015 But you can release new features and tools throughout the year and make those big announcements, and those are great for newsletters. 515 00:36:26.555 --> 00:36:29.215 Another thing you can do is showcase other members. 516 00:36:29.595 --> 00:36:32.575 Maybe someone's, done something noteworthy in the industry. 517 00:36:32.635 --> 00:36:39.190 Maybe you wanna do a blog write up on them and just make them the spotlight member of the month and just highlight them. 518 00:36:39.190 --> 00:36:42.970 They'll love it. Other members may wanna be in that spot sometime. 519 00:36:43.270 --> 00:36:46.890 It shows that you're you're there's real people in the community. 520 00:36:47.270 --> 00:36:50.250 So it's a great way to do social proof and also 521 00:36:50.705 --> 00:36:55.685 showcase some of the success that your members are having whether it's in their business or on your website. 522 00:36:56.225 --> 00:36:59.185 But that's another thing you can do is showcase your other members. 523 00:36:59.185 --> 00:37:02.965 Maybe they're your newest members that you wanna introduce to the community. 524 00:37:03.290 --> 00:37:09.869 As David mentioned, one of the best go to moves is just sharing some of your new posts or content that's available on 525 00:37:10.170 --> 00:37:12.830 your website. We always would just recommend to complement 526 00:37:13.369 --> 00:37:19.855 those links that are in the newsletter with an image that is captivating and catches your attention and looks modern and fresh. 527 00:37:19.855 --> 00:37:23.295 And of course with that, that's bringing links back to your website. 528 00:37:23.295 --> 00:37:27.135 So we don't want to get people stuck in the newsletter. We want to take them to places. 529 00:37:27.135 --> 00:37:31.609 So maybe links where they can join you on social media. Maybe you'd like them to take a survey, 530 00:37:31.910 --> 00:37:35.450 read an article that's available on your blog, bring them back to your website. 531 00:37:35.589 --> 00:37:39.210 And again, that's good for search engine optimization because it's more traffic. 532 00:37:39.430 --> 00:37:54.885 If it's engaging content and they're staying on your website, from a technical perspective that's a lower bounce rate and Google does read those in their analytics and they will favor websites that have lower bounce rates where people are actually staying on the site and reading the material that is on the website. 533 00:37:55.025 --> 00:37:56.085 And like I mentioned, 534 00:37:56.500 --> 00:37:59.560 add links to follow you on social media, surveys are great. 535 00:37:59.860 --> 00:38:02.360 And why not just ask them if they need any help? 536 00:38:02.740 --> 00:38:07.000 Ask them how can we help you? And give them the opportunity to also 537 00:38:07.300 --> 00:38:11.240 reply back to the newsletter, right? It's not just a one way dialogue. 538 00:38:11.585 --> 00:38:16.484 They can reply back to the newsletter with questions about their profile or service you offer. 539 00:38:16.625 --> 00:38:21.525 So you wanna use the newsletter not only to bring them back to your site but also to open up dialogue 540 00:38:22.065 --> 00:38:23.585 with people who might have questions. 541 00:38:23.585 --> 00:38:29.550 They may have been hibernating for a few months and maybe they're ready to get their feet wet again with your product or service community. 542 00:38:29.770 --> 00:38:35.290 So ask them how you can help them. And again it goes back to number one on this list. 543 00:38:35.290 --> 00:38:42.505 It's just sharing positive vibes and making yourself available for your community And that's really what the newsletters are all about. 544 00:38:42.565 --> 00:38:49.305 And also newsletters are obviously part of your marketing strategy and David touched on it with that statistic about the the retention. 545 00:38:49.365 --> 00:38:49.865 So, 546 00:38:50.644 --> 00:38:51.305 you know, 547 00:38:51.684 --> 00:38:55.520 I I think maybe once a month would be healthy for for most people on the webinar here. 548 00:38:55.520 --> 00:38:56.500 It's it's doable 549 00:38:56.800 --> 00:38:58.500 mid month or beginning of the month, 550 00:38:58.800 --> 00:39:02.500 schedule a newsletter. And what that newsletter is gonna do is a couple things. 551 00:39:02.720 --> 00:39:06.580 One, it's gonna help with member retention, so keeping the members who are paying. 552 00:39:07.215 --> 00:39:08.655 One, it's going to 553 00:39:09.055 --> 00:39:12.035 maybe members who aren't paying encourage them to upgrade. 554 00:39:12.255 --> 00:39:15.955 Or also people who aren't members yet but they're on your newsletter list, 555 00:39:16.255 --> 00:39:19.155 and they're they're in the awareness stage but they really haven't 556 00:39:19.535 --> 00:39:21.480 signed up for a membership on your site. 557 00:39:21.560 --> 00:39:25.180 It's gonna encourage them to maybe want to start that membership. So 558 00:39:25.480 --> 00:39:32.859 rather than just passively waiting for people to sign up to your site without a newsletter, they just kind of read the materials on your website. 559 00:39:33.080 --> 00:39:36.220 That's gonna be part of your member acquisition strategy. 560 00:39:36.655 --> 00:39:46.995 Are these newsletters because you're gonna retain a small percentage of members, you're gonna bring back some members who are who are probably almost gonna leave you, and then you can also sign up new members as well. 561 00:39:47.215 --> 00:39:48.675 And another thing psychologically 562 00:39:49.375 --> 00:39:52.115 for you as the business owner, the website owner, 563 00:39:52.630 --> 00:39:59.750 having these newsletters really is and let's say it's just once a month, it really keeps you focused on wanting to find updates for your community. 564 00:39:59.750 --> 00:40:03.770 So it really keeps you as the business owner, the website owner engaged in 565 00:40:04.070 --> 00:40:04.890 your own 566 00:40:05.235 --> 00:40:11.075 business rather than you set up your website and now you're just sitting, you know, with your thumbs in your hand waiting for something to happen. 567 00:40:11.075 --> 00:40:13.015 Not all of us are good at social media. 568 00:40:13.315 --> 00:40:14.855 Not all of us are good at newsletters. 569 00:40:14.915 --> 00:40:22.410 But if you're kinda good at all those things, maybe you can gain some traction and you can strum up some interest from people to help move the community forward. 570 00:40:22.410 --> 00:40:25.230 And there will be a time where it's called the tipping point, 571 00:40:25.609 --> 00:40:29.150 where all this falls into place and things will be moving a lot quicker, 572 00:40:29.609 --> 00:40:31.950 and a lot faster and you'll see a lot more traction 573 00:40:32.250 --> 00:40:34.750 once you get the ball started and you get more comfortable 574 00:40:35.335 --> 00:40:39.895 with these routines of things like newsletters and posting to social media and things like that. 575 00:40:39.895 --> 00:40:44.375 By the way, everything on this list here, you can also share on your social media channels as well. 576 00:40:44.375 --> 00:40:46.235 Positive vibes, company updates, 577 00:40:46.535 --> 00:40:51.290 new features and tools. So all these things go hand in hand. You don't have to do double work. 578 00:40:51.290 --> 00:41:01.230 Just find out what these eight things are or other things, make lists of them, and now you have your social media marketing strategy built in as well for you without doing any extra work. 579 00:41:02.135 --> 00:41:02.855 Okay. Great. 580 00:41:02.855 --> 00:41:09.755 We kinda just wanted to show you two examples and kinda how you can use the the newsletter builder, in Brilliant Directories 581 00:41:10.135 --> 00:41:12.315 to kinda just create a very simple newsletter. 582 00:41:12.535 --> 00:41:16.315 That can do a lot of help for you when you're trying to connect with your members. So 583 00:41:16.690 --> 00:41:19.590 what I did is I actually just wanted to focus on 584 00:41:20.130 --> 00:41:23.430 kind of the newsletters we send for Brilliant Directories. This was the newsletter 585 00:41:23.730 --> 00:41:25.350 we sent last month. 586 00:41:25.890 --> 00:41:28.130 So, we do have an image at the top. 587 00:41:28.130 --> 00:41:32.465 It just says June newsletter and generally for our newsletters we'll choose a background. 588 00:41:32.465 --> 00:41:36.165 We'll make an image that kind of fits the theme of that month, kind of like a calendar. 589 00:41:36.705 --> 00:41:39.745 And you know in this newsletter we kind of started off with just, 590 00:41:40.385 --> 00:41:43.605 hope that everyone's hanging in there and that we're there for them. 591 00:41:44.000 --> 00:41:47.140 If they need anything they could join us in in the Facebook group. 592 00:41:47.280 --> 00:41:50.099 We also mentioned that the next day there was a webinar. 593 00:41:50.160 --> 00:41:55.859 So we're really letting them know that we're there for them and they can connect with us, well you guys can connect with us. 594 00:41:55.920 --> 00:41:58.745 And then we shared a handful of updates. 595 00:41:58.905 --> 00:42:02.845 So what we like to do is maybe choose three or four noteworthy updates, 596 00:42:03.225 --> 00:42:06.445 from the previous month that we can share in this month's newsletter. 597 00:42:06.825 --> 00:42:10.605 So, you know, all we're using is title that says June updates with a color, 598 00:42:11.049 --> 00:42:17.950 a simple paragraph and, we're just using the title section new admin dashboard and we took a image there. 599 00:42:18.250 --> 00:42:24.329 Billing reminder emails add on was released, a paragraph with an image and, you know, this could be spruced up more. 600 00:42:24.650 --> 00:42:25.635 This works for us. 601 00:42:25.635 --> 00:42:30.755 I think it's a simple way to share information and kind of lets people know that we're busy. 602 00:42:30.755 --> 00:42:33.095 We're definitely busy working over here 603 00:42:33.395 --> 00:42:35.335 to make updates and things like that. 604 00:42:35.555 --> 00:42:42.400 And, you know we finish it with a light bulb and a heart and it's true that, you know, we we do love the BD community. 605 00:42:42.940 --> 00:42:48.140 So we just finish with that and we always let them know if they need anything that they can reach out to us. 606 00:42:48.140 --> 00:42:50.000 So this is an example of a newsletter 607 00:42:50.460 --> 00:42:53.200 that we do and that we send out to our community. 608 00:42:53.575 --> 00:42:58.055 I have another example here. This is actually from another tech company. It's Trello. 609 00:42:58.055 --> 00:43:01.675 It's to help you it's like to do lists for yourself. So their 610 00:43:02.135 --> 00:43:10.569 solution is for managing to do lists and they send newsletters like this, so they have their really cool modern images here custom made. 611 00:43:10.630 --> 00:43:12.089 And they have a big title 612 00:43:12.470 --> 00:43:17.130 and just a little caption and a link to go to this article here. 613 00:43:17.510 --> 00:43:19.849 And they just do that three times in a row. 614 00:43:20.694 --> 00:43:23.494 And yeah, title, well four times in a row. 615 00:43:23.494 --> 00:43:27.115 And then they have, I guess, something they're promoting here, automate your workflow. 616 00:43:27.175 --> 00:43:29.335 So they they have a tool that you can learn more. 617 00:43:29.335 --> 00:43:32.214 So those are the calls to actions that we're talking about. 618 00:43:32.214 --> 00:43:36.790 And then at the bottom here they have their social media links so you can stay connected 619 00:43:37.170 --> 00:43:37.730 a bit more. 620 00:43:37.730 --> 00:43:41.590 So in this case they're they're just sharing updates, they really didn't get too personal 621 00:43:42.290 --> 00:43:43.190 with the kumbaya 622 00:43:44.050 --> 00:43:47.090 vibe there that's really important to us here at Brilliant Directories. 623 00:43:47.090 --> 00:43:53.934 But again, that's how you can define your voice and your personality and what matters to you and your community and how you want to address them. 624 00:43:53.934 --> 00:43:58.415 But my point here is there really isn't anything too fancy going on here. 625 00:43:58.415 --> 00:44:00.434 We have good selection of images 626 00:44:00.910 --> 00:44:04.510 and some title text and you know, they put some buttons here and things like that. 627 00:44:04.510 --> 00:44:07.490 So what we wanted to do is dive into the 628 00:44:08.110 --> 00:44:10.930 email templates area of your b d site 629 00:44:11.230 --> 00:44:14.270 and we can kinda just put a similar email together. 630 00:44:14.270 --> 00:44:18.265 I mean we could really just do something like any of these. 631 00:44:18.265 --> 00:44:24.765 So let's create a quick email template together just to see how it can be done and kind of disarm any concerns 632 00:44:25.065 --> 00:44:28.125 or any worries that you have that this could be a complicated 633 00:44:28.665 --> 00:44:29.165 process. 634 00:44:30.540 --> 00:44:33.420 So, you know, let's just take this this part of it here. 635 00:44:33.660 --> 00:44:37.360 I think I can just honestly copy and paste this right into here. 636 00:44:37.900 --> 00:44:40.160 So you can certainly do that. You can update 637 00:44:40.620 --> 00:44:43.200 font sizes here, make them bold. 638 00:44:44.220 --> 00:44:44.960 You can 639 00:44:45.295 --> 00:44:49.315 choose colors of course here. So if we wanted this to be purple 640 00:44:49.775 --> 00:44:50.275 and 641 00:44:51.215 --> 00:44:53.935 larger size you can certainly do that. And then, 642 00:44:54.575 --> 00:45:00.839 let's do that. Let's copy this emoji here for the thumbs up, put it right here, and say June 643 00:45:01.619 --> 00:45:04.920 updates. So we see this is kinda small font. We can just 644 00:45:05.619 --> 00:45:06.920 boost that up there, 645 00:45:07.300 --> 00:45:08.599 give it a cool color, 646 00:45:14.515 --> 00:45:24.055 And, yeah, we can go back to normal size font 14 and we'll use the darker text and we can say, you know, just copying a paragraph here. 647 00:45:25.970 --> 00:45:27.410 And we can add a picture. 648 00:45:27.410 --> 00:45:34.390 So with adding a picture, just click on the insert image option here, and you could browse from your media library. 649 00:45:34.450 --> 00:45:35.990 So here's that billing reminders 650 00:45:36.450 --> 00:45:37.589 one that we had. 651 00:45:38.535 --> 00:45:42.555 And, so we could say, like, new billing reminder 652 00:45:43.015 --> 00:45:45.994 add on, you know, whatever you wanna share with your community. 653 00:45:46.454 --> 00:45:48.075 And, again, we can make this 654 00:45:48.775 --> 00:45:51.835 a little bit bigger, and we can give it a color as well. 655 00:45:52.920 --> 00:45:55.339 And, you can just follow this format. 656 00:45:55.640 --> 00:45:59.980 If you wanted to do something like Trello did, you can certainly center everything. 657 00:46:00.200 --> 00:46:02.520 So you can just highlight everything and, 658 00:46:03.480 --> 00:46:04.540 align it centered. 659 00:46:05.395 --> 00:46:08.615 Image, I think you have to click on the image and then choose align center. 660 00:46:08.995 --> 00:46:13.975 So you can certainly have, everything going right down the line. You can stretch your images, 661 00:46:14.595 --> 00:46:17.975 make them better. What's nice is after you save your template, 662 00:46:18.400 --> 00:46:20.980 you can then send yourself a test email. So 663 00:46:21.360 --> 00:46:28.240 if the image is kind of too you you stretched it too big than the actual size of the image and it's coming blurry, you can then shrink it down. 664 00:46:28.240 --> 00:46:34.085 What I like to do with the images is there is this ruler here and what I like to do is I I kinda want continuity 665 00:46:34.545 --> 00:46:37.045 so you can just make sure that you're using the same 666 00:46:37.665 --> 00:46:49.250 width and kind of just set the width and the height should auto adjust but at least you can make sure everything is the same width and as you go down the page you can certainly follow a format like these guys have done. 667 00:46:50.109 --> 00:46:52.609 I guess they're putting their text underneath the image. 668 00:46:54.910 --> 00:46:59.650 You know, things like that. You can do extra line breaks if you wanna keep it like smaller, 669 00:47:00.285 --> 00:47:04.865 you know, a little bit just tucked right underneath the image. You could do definitely do things, 670 00:47:05.405 --> 00:47:09.405 like that. You have line height options so you can adjust the line height here. 671 00:47:09.405 --> 00:47:14.290 It's really fun to play around with this and do test emails, Kinda see what the possibilities are. 672 00:47:14.590 --> 00:47:19.090 And then as I mentioned what's being released soon is the ability to include tables 673 00:47:19.550 --> 00:47:20.910 into the email templates. 674 00:47:20.910 --> 00:47:27.890 So for mobile view, it's really nice to just go up and down because it'll just you know what it's gonna look like on mobile. 675 00:47:28.725 --> 00:47:32.985 So this is just basically one column and everything is going right down the middle. 676 00:47:33.125 --> 00:47:36.585 But you can certainly, if you wanted to, add a table. 677 00:47:38.005 --> 00:47:38.505 And, 678 00:47:38.885 --> 00:47:41.945 you know, why not put your text on the left if you need it? 679 00:47:42.300 --> 00:47:44.400 You know, you can have your text there and 680 00:47:45.180 --> 00:47:48.800 then you can just have your image on the right and that could be the format, 681 00:47:49.180 --> 00:47:50.560 for your email is, 682 00:47:50.940 --> 00:47:52.720 you know, it's a two column system 683 00:47:53.340 --> 00:47:59.365 where the titles on the the top here, the the text is on the left and the images on the right and you could just continue, 684 00:47:59.825 --> 00:48:02.325 repeating this. You can just add another row below 685 00:48:02.785 --> 00:48:04.485 and just continue adding rows. 686 00:48:05.825 --> 00:48:09.240 And you know, maybe you keep a row empty because you want space between it. 687 00:48:09.320 --> 00:48:11.500 Gonna see that's why it's really good to kind of 688 00:48:11.800 --> 00:48:15.340 test it on your email so you know you have an even space between all your updates. 689 00:48:15.720 --> 00:48:18.780 And this is just a really simple way. I know it's not too fancy 690 00:48:19.240 --> 00:48:23.100 but, you know, for those of us that may be beginners or feel a little intimidated, 691 00:48:23.805 --> 00:48:25.244 this is a really easy way to do it. 692 00:48:25.244 --> 00:48:30.765 And look, this even looks nice at coming right down the middle centered and then boom, you have a two column update here. 693 00:48:30.765 --> 00:48:36.065 Maybe one of these is gonna be your social media links or like these guys had a call to action here. 694 00:48:36.170 --> 00:48:39.790 Right? Look, this is a two column system here. They have an image on the left 695 00:48:40.090 --> 00:48:45.770 and some text on the right. So we're right in line with what everyone else is kinda doing here. 696 00:48:45.770 --> 00:48:49.870 It's just a matter of formatting it and using the good images and obviously, 697 00:48:50.415 --> 00:48:53.875 you wanna use good proportions for, your font sizes. 698 00:48:54.655 --> 00:48:57.235 So, you know, really the goal here was to kinda disarm 699 00:48:57.695 --> 00:49:02.515 anything that might hinder you from from wanting to publish a newsletter and things like that. 700 00:49:02.735 --> 00:49:05.315 In my opinion, if you're just getting started, 701 00:49:05.870 --> 00:49:08.770 focus on a nice welcome message, few sentences. 702 00:49:09.630 --> 00:49:13.230 Maybe share three or four updates, any one of these things from your site. 703 00:49:13.230 --> 00:49:14.510 It's a lot to choose from. 704 00:49:14.510 --> 00:49:19.070 And then just finish with a nice sentence and let them let the community know that you're there for them. 705 00:49:19.070 --> 00:49:21.225 How you how can you help them? Something like that. 706 00:49:21.305 --> 00:49:24.745 And you can just sign off and you're done with your newsletter for the month. 707 00:49:24.745 --> 00:49:33.145 Mid month is great because people might be bored with the month and then maybe later you can send a promo at the end or the beginning of the following month for people who maybe aren't members yet. 708 00:49:33.145 --> 00:49:39.240 So this is a great way to stay top of mind and then for those people who aren't members or if you want to try to upgrade their membership, 709 00:49:39.540 --> 00:49:43.480 you know, you send them a non promotional. That's the key here actually is a non promotional 710 00:49:44.099 --> 00:49:48.040 newsletter. Just an honest updates about the company and the community 711 00:49:48.385 --> 00:49:55.685 And then on another newsletter, you might wanna give them opportunities how they can grow with the community with an upgraded membership plan as well. 712 00:49:55.745 --> 00:50:00.085 I know I can keep talking about it so I'll leave it there but, if you have a question 713 00:50:00.570 --> 00:50:06.170 about the tip of the week or any of the g d lab updates that we chatted about, we'd love to take some questions right now. 714 00:50:06.170 --> 00:50:09.610 And we see Brenda. How are you today? How are you doing, Jason? Very good. Very good. 715 00:50:09.610 --> 00:50:12.010 Thanks for joining the webinar. What's your question for us today? 716 00:50:12.010 --> 00:50:13.470 When you were talking about those, pictures and things that you could put into the newsletter, I've been doing that for 717 00:50:14.105 --> 00:50:16.285 pictures and things that you could put into the newsletter, 718 00:50:17.065 --> 00:50:19.325 I've been doing that, but mine's been kinda, like, disorganized. 719 00:50:19.345 --> 00:50:24.605 But my thing that has come into my mind is some of the people like to archive my newsletters. 720 00:50:25.545 --> 00:50:29.700 And I don't have a lot of space in the media manager, and I've deleted some of those pictures 721 00:50:34.579 --> 00:50:39.480 newsletters that they are archived and kept a year in advance, but the pictures aren't on the media manager? 722 00:50:39.940 --> 00:50:46.244 So the images do need to be on the media manager because they need to be hosted somewhere on the Internet. 723 00:50:46.244 --> 00:50:50.425 They need to live somewhere on the Internet. So where they're living right now is inside 724 00:50:50.805 --> 00:50:51.305 your 725 00:50:51.684 --> 00:50:52.665 media manager. 726 00:50:53.045 --> 00:51:01.330 So, you know, moving forward, I I would recommend not moving that out of the media manager, and I have a a tip for you that might be helpful and for your community. 727 00:51:02.350 --> 00:51:07.650 Okay. What you may wanna do, and this is really fun, is go to your edit post settings, 728 00:51:08.990 --> 00:51:09.490 okay, 729 00:51:09.950 --> 00:51:12.690 and clone, like, your blog articles, 730 00:51:13.235 --> 00:51:14.915 Okay? Or clone your member articles. 731 00:51:14.915 --> 00:51:19.335 Just one of the simple ones that's just like title and and and the article. Right? 732 00:51:19.955 --> 00:51:22.355 And I'm gonna clone this post type. 733 00:51:22.355 --> 00:51:25.975 So each post type is like a channel of content that you can publish to. 734 00:51:27.590 --> 00:51:31.370 And what I'm gonna do here here it is, copy of blog articles. 735 00:51:32.150 --> 00:51:33.610 I'm gonna call this 736 00:51:34.550 --> 00:51:40.410 you could also do your blog articles and have a category, but where I was going with this is newsletter archive. 737 00:51:43.435 --> 00:51:45.695 Oh. And I'll I'll tell you what you can do. 738 00:51:46.234 --> 00:51:48.335 So newsletter archive and 739 00:51:49.195 --> 00:51:52.974 search results will so you can search newsletter archive and, 740 00:51:54.155 --> 00:51:57.035 newsletter archive. Okay. So this is all newsletter archive. 741 00:51:57.035 --> 00:52:00.580 Now we've we've cloned this, but now we need to assign this 742 00:52:00.880 --> 00:52:01.620 post type 743 00:52:01.920 --> 00:52:06.800 to the membership to the membership plan that has the privilege of publishing this this post type. 744 00:52:06.800 --> 00:52:10.660 So in your case, it's gonna be the the admin blog contributor, 745 00:52:11.645 --> 00:52:14.865 the person who's publishing the the blog articles behind the scenes. 746 00:52:14.925 --> 00:52:20.925 So it looks like well this site's a test site that we deleted that, but generally you should have like an admin blog contributor. 747 00:52:20.925 --> 00:52:23.550 They're the ones publishing the blog posts and and other 748 00:52:24.190 --> 00:52:29.250 company news to the site. But in this example, let me just assign it to the basic 749 00:52:30.430 --> 00:52:31.250 plan here. 750 00:52:31.870 --> 00:52:36.290 So post publishing. So search for newsletter archives can post. 751 00:52:37.215 --> 00:52:40.415 So this is the membership plan that can. Again, you don't want your members to do this. 752 00:52:40.415 --> 00:52:42.275 You just want this to be the plan that's, 753 00:52:42.895 --> 00:52:45.295 reserved for the the owner of the website. 754 00:52:45.295 --> 00:52:50.755 So now let's log in as a member, and I wanna show you something pretty cool that you can do with this. 755 00:52:52.190 --> 00:52:58.130 Okay. So now you would have the ability to publish newsletter archives. So let's add a new archive. 756 00:52:59.150 --> 00:53:01.089 And you can say, like, June 757 00:53:02.190 --> 00:53:02.690 newsletter, 758 00:53:04.029 --> 00:53:08.585 right, or whatever. June 2020 newsletter. Over time these add up. Right? 759 00:53:09.525 --> 00:53:16.405 So I was saying another way you can do it is rather than making it its own post type, maybe one of your blog categories, you make newsletter archive. 760 00:53:16.405 --> 00:53:18.770 That way you don't have to go through this cloning thing. 761 00:53:18.770 --> 00:53:24.210 But if you have a lot of newsletters, then it it could warrant being its own channel, a post channel. 762 00:53:24.210 --> 00:53:26.070 So what you can do is this. 763 00:53:26.609 --> 00:53:29.250 If you go to your emails, email templates 764 00:53:30.585 --> 00:53:34.845 I don't have any custom emails on this but basically what you can do is this. 765 00:53:35.224 --> 00:53:37.885 When you have your email newsletter, 766 00:53:38.505 --> 00:53:41.165 click on these two brackets here, code view. 767 00:53:41.945 --> 00:53:42.445 Okay? 768 00:53:43.145 --> 00:53:45.005 Copy the code here. Okay? 769 00:53:45.690 --> 00:53:49.150 Whatever it is. So just control a and then copy. 770 00:53:49.690 --> 00:53:51.390 And then come to your article, 771 00:53:51.690 --> 00:53:54.589 click on those that code view and paste it. 772 00:53:56.170 --> 00:54:01.545 Okay? And then it's gonna be right there, an exact copy of your newsletter, 773 00:54:02.165 --> 00:54:03.785 and you just save your changes. 774 00:54:04.965 --> 00:54:06.025 And this way, 775 00:54:06.725 --> 00:54:08.905 you actually have a public archive 776 00:54:09.925 --> 00:54:10.905 on your site 777 00:54:11.285 --> 00:54:13.305 of your newsletter, June newsletter. 778 00:54:13.820 --> 00:54:19.280 But basically copy the code, the code view of it into the code view of your blog post 779 00:54:19.740 --> 00:54:20.940 and now you have 780 00:54:21.340 --> 00:54:28.300 well, just like a blog post, you have an archive of all your newsletters and the images will be in there and you really don't need to do any extra work. 781 00:54:28.300 --> 00:54:32.454 You're just copying and pasting from the email template as a blog post. 782 00:54:32.674 --> 00:54:35.095 And don't delete the images from the media manager. 783 00:54:35.474 --> 00:54:42.359 And also now that this is on your site, this is gonna be good for search engine optimization because it's just like a blog article. 784 00:54:42.359 --> 00:54:46.700 It's unique content on your website. And of course now it could be accessible 785 00:54:47.160 --> 00:54:48.220 not only by 786 00:54:48.520 --> 00:54:50.059 your members and Google, 787 00:54:50.359 --> 00:54:50.859 but 788 00:54:51.160 --> 00:54:57.645 newsletters are awesome because someone who's a prospective member sees that this this community has constant updates 789 00:54:58.025 --> 00:55:07.704 as opposed to competition who maybe doesn't have constant updates and they see you're up to date and you're reaching out to the community and it's all public for people to see if you want it to be public. 790 00:55:07.704 --> 00:55:09.645 So that's something that you can do. 791 00:55:09.980 --> 00:55:14.000 Okay. Alright? Thank you. Alright. Did that answer your question a little bit there? 792 00:55:14.380 --> 00:55:17.280 It did Jason. Thank you so much. You're very welcome. 793 00:55:17.980 --> 00:55:21.099 Alright. Good stuff there. Another amazing webinar. 794 00:55:21.099 --> 00:55:23.445 I hope you guys took something from this amazing tip 795 00:55:26.005 --> 00:55:26.585 tip of the week. David, thank you for taking the time to put this one together. 796 00:55:26.885 --> 00:55:30.345 I know that this one as a segment is gonna be really high value in the replays. 797 00:55:30.725 --> 00:55:34.745 Lots of BD lab updates and fun ones we shared with you guys today as well. 798 00:55:35.365 --> 00:55:38.310 If you haven't already done so, you can join us in the Facebook group. 799 00:55:38.310 --> 00:55:41.710 You can go to brilliantdirectories.com/Facebook. 800 00:55:41.710 --> 00:55:45.010 We can continue the conversations there. Feel free to start a discussion. 801 00:55:45.550 --> 00:55:50.750 And on behalf of myself, David, and the entire Brilliant Directories family, it's great to be with you here today. 802 00:55:50.750 --> 00:55:55.085 Have a wonderful day and a brilliant week. The next webinar is in two weeks. 803 00:55:55.244 --> 00:55:57.265 We're lucky enough to have three webinars 804 00:55:57.565 --> 00:56:02.765 in this month of July. That's how the Wednesdays have fallen for us. So we've been graced with that. 805 00:56:02.765 --> 00:56:07.825 So I will see you guys on July 31 for the next webinar Wednesday. 806 00:56:08.068 --> 00:56:10.408 Have an awesome day everyone and thanks for joining.