WEBVTT 1 00:00:00.240 --> 00:00:00.880 Alright, everyone. 2 00:00:00.880 --> 00:00:06.420 Let's dive right into a welcome to webinar Wednesday, tips to help grow your online community. 3 00:00:06.560 --> 00:00:08.980 It's great to be with everyone here today. 4 00:00:09.440 --> 00:00:11.840 If this is your first time joining us, welcome. 5 00:00:11.840 --> 00:00:18.385 I am Jason there on the left, and we're lucky to be joined by David Rockland, the digital strategist here at Brilliant Directories. 6 00:00:18.525 --> 00:00:22.525 David, thanks so much for taking the time to help us out with the webinars here. Hey, everybody. 7 00:00:22.525 --> 00:00:27.570 Thank you for joining us again. I believe this is webinar 94, so getting up there. 8 00:00:27.570 --> 00:00:32.470 And, of course, we've got some really great, updates and tips to share with you this week as usual. 9 00:00:32.850 --> 00:00:36.530 Yeah. And we did have some, questions in the Facebook group earlier this week. 10 00:00:36.530 --> 00:00:41.990 So hopefully, you know, we asked some people to join and ask those questions here, and hopefully, we can get to a few of them, 11 00:00:42.425 --> 00:00:43.625 in the webinar today. 12 00:00:43.625 --> 00:00:47.965 And, yeah, as I mentioned, you know, the Facebook group is a great way to continue the conversations 13 00:00:48.585 --> 00:00:50.105 in between webinar Wednesdays. 14 00:00:50.105 --> 00:00:56.790 If you're not already part of the Facebook group, please head on over to brilliantdirectories.com/facebook 15 00:00:56.790 --> 00:01:01.590 and click on that blue join button and, we'll get you added to the group there. And, 16 00:01:02.150 --> 00:01:05.370 lots of constructive and productive conversations going on there. 17 00:01:05.670 --> 00:01:08.810 And also for those of you joining us for the first time, welcome. 18 00:01:09.095 --> 00:01:13.515 Webinar Wednesdays have been a great channel and platform for us to, 19 00:01:13.895 --> 00:01:18.715 not only explain some of the new features that are being added to the platform weekly, 20 00:01:19.015 --> 00:01:24.570 but also to, provide some tips on how to leverage those features to to help grow your community a bit faster. 21 00:01:24.570 --> 00:01:27.630 So we cover topics like, how to increase traffic, 22 00:01:28.090 --> 00:01:32.910 converting visitors into members, and I always like to mention my favorite is improving the website navigation. 23 00:01:32.970 --> 00:01:34.990 Meaning, how to really simplify things 24 00:01:35.405 --> 00:01:45.085 and really hone in on how to give the visitor the best experience by removing clutter and just giving them a direct experience on where they should be going on your website. 25 00:01:45.085 --> 00:01:47.965 That also helps with conversion rates and things like that. 26 00:01:47.965 --> 00:01:55.450 So if you have questions on any of these topics or related to these, we'll be sure to get to as many as we can later on in the webinar here. 27 00:01:55.909 --> 00:01:57.690 Alright. We have a a few simple, 28 00:01:58.310 --> 00:02:02.235 BD Lab updates to share today. It shouldn't take too long to get through these. 29 00:02:02.235 --> 00:02:04.895 So I'll try to breeze through them for you. 30 00:02:05.354 --> 00:02:09.615 The first one at the top of the list, ability to add an overlay background color 31 00:02:10.235 --> 00:02:12.795 for your hero sections for your web pages. 32 00:02:12.795 --> 00:02:21.990 So we did introduce this on the homepage hero section and I'll just go ahead and show you what this allows you to do now on your static web pages. 33 00:02:22.050 --> 00:02:26.150 So actually, I'm gonna toggle out of this full screen mode that I'm in here. 34 00:02:27.570 --> 00:02:28.070 And 35 00:02:28.610 --> 00:02:31.350 I'm on a sample site here, iLaw Connect. 36 00:02:31.825 --> 00:02:35.825 And what you do is you have the ability to enable a hero section. 37 00:02:35.825 --> 00:02:41.765 What I'll do is I'll go ahead and just disable it for now and save the changes so we can see a before and after. 38 00:02:42.545 --> 00:02:44.005 So if we view this page, 39 00:02:44.520 --> 00:02:51.819 we can see we have, you know, the title here, iLaw Connect about us, and we have it right here in the main title section. 40 00:02:51.959 --> 00:02:55.180 I'll just add a subheading here, learn more 41 00:02:55.640 --> 00:02:58.860 about our mission. Okay. Let me save that, 42 00:02:59.425 --> 00:03:01.765 And we'll see both of those titles here. 43 00:03:02.305 --> 00:03:05.365 Perfect. So when you enable the hero section, 44 00:03:05.905 --> 00:03:12.145 you know, prior to this overlay option, essentially what you're looking to do is add a background image, 45 00:03:12.465 --> 00:03:16.180 to that section. So I'll just go ahead and add this background image. 46 00:03:16.180 --> 00:03:20.760 Here are the new overlay settings. I'm gonna turn them off for now, do visibility zero. 47 00:03:21.060 --> 00:03:25.240 And let's see what it looks like with just this image here. I'll go ahead and save the changes. 48 00:03:27.315 --> 00:03:30.195 And we can refresh the page. Well, actually, I'll open a new tab. 49 00:03:30.195 --> 00:03:31.815 We could do a little before and after. 50 00:03:32.195 --> 00:03:34.455 So what's nice is we have this image here. 51 00:03:34.515 --> 00:03:39.095 I wanna use white font, but in this example, it's really hard to see the white font because, 52 00:03:39.530 --> 00:03:42.910 there isn't enough contrast between the image I've selected 53 00:03:43.210 --> 00:03:44.810 and the text that I'm showing. 54 00:03:44.810 --> 00:03:53.470 So again you can choose from any color in the rainbow here, but I'm just gonna add a darker overlay on top of this image here and it's really cool. 55 00:03:53.645 --> 00:03:57.345 All you have to do is scroll down right above the hero background image 56 00:03:57.885 --> 00:04:01.025 settings. I'm gonna just choose something more on the darker side here 57 00:04:01.485 --> 00:04:05.905 and the overlay visibility that's kind of like how see through it's gonna be on that color. 58 00:04:05.965 --> 00:04:09.890 I'll just do five right in the middle there and I'll save the changes. 59 00:04:11.469 --> 00:04:13.409 And I'll duplicate this tab as well. 60 00:04:14.109 --> 00:04:15.549 So we can see here now, 61 00:04:16.110 --> 00:04:20.289 it looks like there's a little bit of a black overlay on top of this grayish tone 62 00:04:20.695 --> 00:04:23.255 and it makes the text just a little bit easier to read. 63 00:04:23.255 --> 00:04:27.835 So you know, if you're not able to do this these kind of filters in like a Photoshop, 64 00:04:28.215 --> 00:04:32.795 these overlay settings make it really easy to have a bit more control to make the text, 65 00:04:33.240 --> 00:04:34.860 I hate to use this word but pop 66 00:04:35.560 --> 00:04:37.580 against the background that it's sitting on. 67 00:04:37.640 --> 00:04:41.020 What's really cool here is let's say you don't have a background image. 68 00:04:41.480 --> 00:04:44.620 If you set the visibility for the overlay to 10, 69 00:04:44.920 --> 00:04:46.940 that's basically like a % 70 00:04:47.134 --> 00:04:51.634 and it's gonna cover the image entirely. And I'll just choose a random color here like purple. 71 00:04:52.014 --> 00:04:55.875 Let's say this was your your brand one of your brand colors here that you're using. 72 00:04:58.014 --> 00:05:03.080 You can just go ahead and I'll refresh here. It'll just be a solid color here. 73 00:05:03.080 --> 00:05:14.300 So this isn't the most attractive color here but you get the point where you can kind of even if you don't have images, add a little bit more contrast and turn the pages to have a little bit more sections to them 74 00:05:14.645 --> 00:05:16.245 with these with these titles here. 75 00:05:16.245 --> 00:05:23.525 So feel free to play around in these hero sections and just a little spoiler alert you know this hero these hero section settings have grown. 76 00:05:23.525 --> 00:05:25.465 There's really a lot of options here. 77 00:05:25.525 --> 00:05:32.479 In the future we are gonna move them to be their own tab in this section just so you have a little bit more room to breathe here. 78 00:05:32.639 --> 00:05:37.220 Things are getting a little, too compact here, but that's great because we've really expanded the functionality, 79 00:05:38.000 --> 00:05:39.460 of these options here. 80 00:05:39.840 --> 00:05:43.139 So just in this case, I'm going to, set this to no. 81 00:05:43.665 --> 00:05:47.525 And that's available for everyone now for your static web pages. 82 00:05:48.544 --> 00:05:48.745 Alright. 83 00:05:48.745 --> 00:05:55.285 A few weeks ago actually, a couple of months ago, we provided the ability to search your members in the admin area 84 00:05:55.690 --> 00:06:00.590 by what forms they may have submitted on your site. For example, if they've completed their 85 00:06:00.970 --> 00:06:05.550 listing details form or or they've submitted or created like an event or coupon. 86 00:06:05.770 --> 00:06:11.914 And you can filter members based on if they have or have not filled out those specific forms on your site. 87 00:06:12.074 --> 00:06:15.294 This is just a quality of life update here. We've kind of provided 88 00:06:15.675 --> 00:06:17.294 additional filtering options 89 00:06:17.835 --> 00:06:20.794 when you are looking for members who have filled out certain forms. 90 00:06:20.794 --> 00:06:24.335 So if you go to your dashboard and go to search members, 91 00:06:25.810 --> 00:06:30.070 and these are the two fields here that we're referring to, form submitted and forms 92 00:06:30.449 --> 00:06:34.150 not submitted. So there's a few things we've added here. If you toggle this open, 93 00:06:34.610 --> 00:06:40.050 there's now a keyword filter here because sites could have, you know, dozens of forms on them. 94 00:06:40.050 --> 00:06:42.365 So So if we just search for example for coupon, 95 00:06:42.905 --> 00:06:44.925 we can see it'll do a quick filter 96 00:06:45.305 --> 00:06:47.485 for all the forms on our site for coupons. 97 00:06:48.025 --> 00:06:53.965 And you can check all or uncheck all here. So I'll just check this one here, these two actually. 98 00:06:54.560 --> 00:06:56.500 And we can go ahead and close this. 99 00:06:56.560 --> 00:07:02.960 And also you'll notice there's a badge now so that you know that you have two forms selected here. 100 00:07:02.960 --> 00:07:08.259 Before it would show you nothing and you really wouldn't know if you have a form selected or not in this 101 00:07:08.560 --> 00:07:13.245 section here. What you can also do is if you remove the keyword filter, 102 00:07:13.625 --> 00:07:17.945 it's kinda hard to see if you have a lot of forms on your site which ones are selected. 103 00:07:17.945 --> 00:07:30.169 So there is a button here to just show selected and you could quickly see that I have these two forms selected and of course I could go ahead and uncheck them and check them if I want, and the badge does update itself there. 104 00:07:30.169 --> 00:07:35.210 So just a little bit of quality of life here. And the same is for the forms not submitted. 105 00:07:35.210 --> 00:07:37.550 It has the same exact logic here. So 106 00:07:38.115 --> 00:07:40.535 we wanna see who's filled out all their listing forms 107 00:07:41.155 --> 00:07:44.135 and, yeah. That's basically how that works. Pretty straightforward. 108 00:07:46.115 --> 00:07:49.655 Alright. This is again more quality of life being built into the platform. 109 00:07:50.000 --> 00:07:52.180 When you go to the edit post settings, 110 00:07:52.560 --> 00:07:59.140 section of the admin, that's where you would wanna make changes to some of the available post types like blog articles, events, and things like that. 111 00:07:59.520 --> 00:08:01.220 Now you can see how many posts, 112 00:08:01.600 --> 00:08:05.384 are on the website related to that. So if if we go to 113 00:08:05.844 --> 00:08:12.985 content and if we go to manage posts, this will just show us all the posts that are kinda published on the site. 114 00:08:13.525 --> 00:08:15.705 And if we go to edit post settings, 115 00:08:17.780 --> 00:08:21.400 we now, this should be available for everyone. You can actually see a total 116 00:08:21.780 --> 00:08:23.620 cumulative count of how many, 117 00:08:24.260 --> 00:08:28.680 posts each post type has. So this site has nine video posts, 118 00:08:29.035 --> 00:08:29.855 etcetera etcetera. 119 00:08:30.075 --> 00:08:40.890 And what what's gonna be coming into phase two is you could click this button, and it'll take you directly to the manage post page, with the video post type already toggled and preselected for you. 120 00:08:41.450 --> 00:08:46.190 So that's again some more information you can get in a snapshot there in the admin area. 121 00:08:46.730 --> 00:08:51.950 And, we did touch on this on the previous webinar. It was coming soon. We've talked a lot about, 122 00:08:52.330 --> 00:08:54.990 the text editor and how to create landing pages 123 00:08:55.555 --> 00:08:59.095 and using the table to kinda organize the content a bit better. 124 00:08:59.315 --> 00:09:02.375 That's now available for email templates as well. 125 00:09:02.835 --> 00:09:04.935 So if you go to email templates, 126 00:09:06.675 --> 00:09:15.670 and if you wanted to create a new custom email template for a newsletter or whatnot, before you could, you know, just type in straight text all the way going down in images. 127 00:09:16.050 --> 00:09:21.990 Now you can organize it a bit better if you wanted to have like a two column email or just a section of your email. 128 00:09:22.225 --> 00:09:25.765 You know, you wanna have text here and you wanna add an image here. 129 00:09:26.785 --> 00:09:29.845 Makes it a lot easier with, with the table view, 130 00:09:30.305 --> 00:09:32.965 to do that. And then of course, you can 131 00:09:33.425 --> 00:09:34.565 center the content. 132 00:09:35.940 --> 00:09:45.399 And I think one thing that's that's overlooked that I'd like to mention here is with these tables, you can actually choose to align, vertically align 133 00:09:46.100 --> 00:09:48.279 things at the top or the bottom 134 00:09:48.660 --> 00:09:49.560 or the middle. 135 00:09:50.324 --> 00:09:52.425 Generally you probably want the middle, 136 00:09:52.805 --> 00:09:53.625 but sometimes 137 00:09:54.245 --> 00:09:58.884 in the second thing you'd probably want here is the top. You want things to be aligned at the top. 138 00:09:58.884 --> 00:10:03.384 And if you're trying to create an email template and it's not looking correctly, 139 00:10:04.060 --> 00:10:06.560 I'd first check the, the cell alignment, 140 00:10:07.259 --> 00:10:13.180 top, middle, or bottom, as well as the horizontal alignment being left, center, or right. 141 00:10:13.420 --> 00:10:19.120 That should help give you enough to, kinda organize your content in email templates a bit better. 142 00:10:20.464 --> 00:10:23.265 Alright. Some updates coming down the line pretty soon. 143 00:10:23.505 --> 00:10:34.750 In the previous webinars we showed a preview of the global keyword search add on so you'll be able to search a single keyword on your site and you'll see all the members and all the posts that have a keyword match for that. 144 00:10:34.750 --> 00:10:40.290 You'll see it all on the same page so that'll be a great feature to do a quick search on your whole site, 145 00:10:40.670 --> 00:10:42.690 for a specific keyword or phrase. 146 00:10:43.550 --> 00:10:47.250 Another add on coming down the line is also including images 147 00:10:47.685 --> 00:10:50.885 when, the visitor is creating a review on the member. 148 00:10:50.885 --> 00:10:54.905 I could show you a quick preview of what that's going to look like. 149 00:10:56.005 --> 00:10:58.105 So when people are submitting reviews, 150 00:10:58.485 --> 00:10:59.865 there will be an option 151 00:11:00.390 --> 00:11:01.990 to include images here. 152 00:11:01.990 --> 00:11:06.650 So if it's a restaurant, they can take a picture of their plate and go ahead and add it directly 153 00:11:07.190 --> 00:11:09.530 to their review as they're writing their review. 154 00:11:09.750 --> 00:11:19.125 This one's probably about thirty days out a month or so, but we'll be sure to update the Facebook group and, send newsletters out once, it is available. 155 00:11:19.665 --> 00:11:22.565 And I think this one will be, pretty well received with the community. 156 00:11:23.905 --> 00:11:31.260 Just in general, I wanna mention, you know, we're we're focusing on the next couple months Just better organizing of the settings in the admin area. 157 00:11:31.320 --> 00:11:35.400 You know, we're all aware that BD has tons of settings and features built into it. 158 00:11:35.400 --> 00:11:37.340 So we've taken a lot of feedback, 159 00:11:37.800 --> 00:11:39.880 you know, from you guys in the Facebook group. 160 00:11:40.120 --> 00:11:46.365 We're kind of monitoring a little bit about the behavior on what kind of support tickets are coming in, people needing help with certain things. 161 00:11:46.365 --> 00:11:47.824 And we're really internalizing 162 00:11:48.125 --> 00:11:54.064 all of that to, you know, kind of update the admin a bit better and organize some of the settings just to make an easier 163 00:11:54.420 --> 00:11:56.020 user experience for you guys. 164 00:11:56.020 --> 00:12:01.060 So throughout the next couple months, you'll see very small changes and it should all be very intuitive changes. 165 00:12:01.060 --> 00:12:04.920 It shouldn't be anything that will ruin your workflows or anything like that. 166 00:12:05.060 --> 00:12:10.524 Another thing I can show you coming down the line is when you are searching members in the admin area, 167 00:12:10.825 --> 00:12:14.845 you'll have a better view of what you're filtering for. So you can see here 168 00:12:15.305 --> 00:12:18.524 with these little x marks as you search for things. 169 00:12:19.065 --> 00:12:21.005 I'll just search for that. 170 00:12:22.500 --> 00:12:26.420 You'll see exactly what the filters are that are showing you these results. 171 00:12:26.420 --> 00:12:32.440 It's kinda hard just to look at this grid of filters and see what your your you filter just to view members. 172 00:12:33.060 --> 00:12:36.905 And then when you hover over something you'll notice the the cells above will highlight. 173 00:12:36.905 --> 00:12:40.445 So if you do wanna change something it's pretty easy to identify 174 00:12:40.825 --> 00:12:46.285 what you've already filtered for. And then of course if you click x, the filter will automatically 175 00:12:46.905 --> 00:12:48.685 update itself to remove that 176 00:12:49.145 --> 00:12:51.085 that criteria that you were originally 177 00:12:51.519 --> 00:12:56.480 searching for. So this one is also coming down the line. There is also the smart list. 178 00:12:56.480 --> 00:12:57.940 I've been mentioning this one. 179 00:12:58.240 --> 00:13:03.600 The ability to create smart lists of custom member searches here in the search members area. 180 00:13:03.600 --> 00:13:05.145 You can create a smart list. 181 00:13:05.385 --> 00:13:08.825 Right now you could just create a smart list and then export that list at any time. 182 00:13:08.825 --> 00:13:15.165 It is dynamic so anytime a member falls within the criteria of that smart list, they will be added to it. 183 00:13:15.385 --> 00:13:20.930 Soon you'll be able to select smart list when you're scheduling your email newsletters. 184 00:13:21.390 --> 00:13:26.290 So that should unlock a wealth of value for you guys here for your email campaigns. 185 00:13:26.910 --> 00:13:29.310 Also, a lot more updates coming down the line. 186 00:13:29.310 --> 00:13:35.324 Our next webinar will be in two weeks, and I think that actually there are a lot of things coming in the next two weeks. 187 00:13:35.324 --> 00:13:38.545 So, we should have some good updates to share for you guys. 188 00:13:39.245 --> 00:13:44.865 And I wanna, David's done an amazing job this week putting it together a presentation for us 189 00:13:45.209 --> 00:13:51.790 on, really the membership sales funnel, which I think all of us should be be employing a similar strategy 190 00:13:52.490 --> 00:13:54.029 for this because it really 191 00:13:54.649 --> 00:13:55.949 casts a wide net 192 00:13:56.250 --> 00:14:01.575 of potential prospective members and takes them down a journey, or a funnel, 193 00:14:02.035 --> 00:14:06.515 to eventually becoming a a paid member or subscriber of your community. 194 00:14:06.515 --> 00:14:18.150 So if it's okay with you, David, I'd like to to pass it over to you and you can kinda take us through the membership sales funnel and, some things that we can look out for and some actionable steps we can take on our sites maybe. 195 00:14:18.290 --> 00:14:19.250 Yeah. Thanks, Jason. 196 00:14:19.250 --> 00:14:27.945 The membership sales funnel, it's really not a whole lot different than a typical sales funnel that you'd see with any other company really. 197 00:14:28.085 --> 00:14:31.545 But in this presentation, we'll we'll relate it a little bit more 198 00:14:31.925 --> 00:14:40.740 exclusively to membership and directory sites, give you some examples so you can kind of see how it functions and how it, would apply to a website like yours. 199 00:14:41.540 --> 00:14:45.320 So first of all, let's cover what a sales funnel is. 200 00:14:45.459 --> 00:14:56.200 If you can picture a funnel, you're starting with a somewhat wide net where you're attracting leads into an awareness stage where they're just figuring out what your website is. 201 00:14:56.555 --> 00:14:58.475 They then move into the interest phase. 202 00:14:58.475 --> 00:15:07.134 You'll phase some people out as well as we move further down this funnel and after the interest phase, some of those people will start to consider purchasing 203 00:15:07.755 --> 00:15:13.520 a membership on your site or an ebook or whatever product or service it is that you're offering them. 204 00:15:13.740 --> 00:15:16.960 And then the final step in the sales funnel is actually 205 00:15:17.500 --> 00:15:18.720 closing that sale. 206 00:15:19.100 --> 00:15:26.345 So, it's a multi step process and it moves just general website visitors gradually into paying members. 207 00:15:26.345 --> 00:15:32.045 And so again, you start off with kind of that wide net and then that gradually filters down, 208 00:15:32.505 --> 00:15:35.084 into a certain percentage of conversions. 209 00:15:36.024 --> 00:15:39.005 So stage one is the awareness stage. 210 00:15:39.390 --> 00:15:40.690 This is the 211 00:15:40.990 --> 00:15:45.730 very first introduction that people would have, with your website and so it gives you an opportunity 212 00:15:46.270 --> 00:15:49.010 to provide some visibility of your brand. 213 00:15:49.390 --> 00:15:59.275 This is where you would target the specific group of people, the the target demographic that you're going after, the target industry depending on what your website is offering. 214 00:15:59.655 --> 00:16:08.180 Again, in this initial stage, it's okay to cast a relatively wide net when you're going after these, these initial website visitors. 215 00:16:08.180 --> 00:16:09.399 It's not too important 216 00:16:09.940 --> 00:16:13.640 to really hone in on the specific people you're targeting. 217 00:16:14.100 --> 00:16:19.000 Again, this is just that initial phase where you're just trying to get as many eyeballs 218 00:16:19.485 --> 00:16:21.185 on your website as possible. 219 00:16:21.485 --> 00:16:27.665 And so with that, you also don't necessarily want to push any service or membership that you're offering. 220 00:16:27.964 --> 00:16:30.785 Really here, it's just getting some visibility 221 00:16:31.340 --> 00:16:37.680 to your brand, to your website, and demonstrating your authority in whatever niche it is that you're targeting or the industry. 222 00:16:37.900 --> 00:16:40.880 So here's where you'll focus on sharing ideas, solutions, 223 00:16:41.340 --> 00:16:42.960 advice, things of that nature. 224 00:16:43.795 --> 00:16:49.575 And so there's a few on-site as well as off-site ways that we can build some brand awareness. 225 00:16:49.955 --> 00:16:51.415 For the on-site ways, 226 00:16:51.795 --> 00:16:56.295 first things are obviously with a homepage and an about page that have clear messaging. 227 00:16:56.840 --> 00:17:00.220 So you really want to explain what it is your website does, 228 00:17:00.600 --> 00:17:05.500 the solutions that you're offering, and who your website, your community, 229 00:17:06.119 --> 00:17:07.260 will be benefiting. 230 00:17:07.720 --> 00:17:10.700 You'll also wanna provide helpful resources and content 231 00:17:11.255 --> 00:17:14.555 that, again, really shine the light on your website, 232 00:17:15.255 --> 00:17:18.955 as the expert in whatever niche or industry it is you're targeting. 233 00:17:19.495 --> 00:17:22.555 And here, of course, as we've mentioned in, in previous webinars, 234 00:17:22.855 --> 00:17:39.715 you can really focus on, sharing some testimonials and other social proof and again that goes into establishing that credibility and showing people that there are others using your website that believe in in your offering and and that trust you as a credible source in the industry or niche that you're in. 235 00:17:39.715 --> 00:17:44.455 And just to elaborate on this the first point there the home page and about pages with clear messaging. 236 00:17:44.674 --> 00:17:52.195 You know your website especially if you're not met not a member of the site or the community yet, they're just looking at public they're looking from the outside in. 237 00:17:52.195 --> 00:17:54.695 So your website really needs to serve like a brochure 238 00:17:55.210 --> 00:17:58.510 And, you know, when you look at a vacation brochure, you know, they have pictures, 239 00:17:58.890 --> 00:18:01.770 happy faces, you know, whatever the brochure is trying to sell. 240 00:18:01.770 --> 00:18:07.790 And if and if you're a prospective customer or, you know, person who might use the services that that brochure is offering, 241 00:18:08.855 --> 00:18:11.895 you know, your messaging needs to be on point to really suck you in. 242 00:18:11.895 --> 00:18:16.315 And again, the next stage of awareness is the interest stage. So your brochure, 243 00:18:17.095 --> 00:18:22.855 is providing awareness of your brand and that's what's going to lead into the next stage of this funnel which is the interest stage. 244 00:18:22.855 --> 00:18:28.150 So reason I'm mentioning this is you know a lot of sites get shared in the Facebook group when we see them. 245 00:18:28.210 --> 00:18:32.070 And the homepage says you know search our member directory and join our website. 246 00:18:32.290 --> 00:18:43.275 But they're kind of missing some of the important brochure pages of you know success stories or what what you can expect by becoming a member, the benefits of joining, what you're missing out on by not being a member. 247 00:18:43.895 --> 00:18:54.700 So really those what you can expect pages are the brochures of your site and if you don't have them on your site, maybe look at the look at some competitors, maybe just look at someone in a different industry that does it really well, 248 00:18:55.159 --> 00:18:56.299 and try to emulate 249 00:18:56.600 --> 00:18:59.899 some of the talking points or ways that they're getting their messaging 250 00:19:00.200 --> 00:19:03.100 across. But you definitely want your site to work as a brochure. 251 00:19:03.455 --> 00:19:09.395 At least you know two or three pages and that's what's going to build the awareness, the trust, and the credibility, 252 00:19:10.015 --> 00:19:13.235 and then move them on to the interest phase and stage. 253 00:19:13.935 --> 00:19:17.395 Yeah. The big thing with the on-site ways to build awareness 254 00:19:17.960 --> 00:19:21.180 is, and we've mentioned this simple tip in previous webinars, 255 00:19:21.640 --> 00:19:26.520 but you might know exactly what it is you're offering, who it'll benefit, how it'll benefit them. 256 00:19:26.520 --> 00:19:31.185 But somebody coming to your website for the very first time, they won't necessarily know any of that. 257 00:19:31.265 --> 00:19:46.800 So try to put yourself in their shoes and see your website from their perspective, and and that might give you a better idea of if there's any, specific areas that you can improve on, whether it's messaging or images or providing that social proof, showing that credibility, things like that. 258 00:19:47.120 --> 00:19:50.240 So moving on to the off-site ways to build awareness. 259 00:19:50.240 --> 00:19:53.300 These are things that don't necessarily need to take place, 260 00:19:53.920 --> 00:19:58.260 specifically on your website. We do have SEO in this list mainly because 261 00:19:58.640 --> 00:20:03.165 that would affect your website in other areas on the internet like search engines, 262 00:20:03.545 --> 00:20:08.665 but of course SEO would coincide with the on-site ways to build awareness. 263 00:20:08.665 --> 00:20:13.485 Again, you'd want to put as much valuable content and information on your website as possible 264 00:20:13.890 --> 00:20:19.750 to, to pass that information along not only to search engines but also to people viewing your website for the first time. 265 00:20:20.050 --> 00:20:26.850 But some of those other off-site ways to build awareness, social media posts, of course, you could either just post them normally from your, 266 00:20:27.424 --> 00:20:32.725 your Facebook page or your your Twitter page, Instagram, whatever social platforms you're using. 267 00:20:33.105 --> 00:20:35.845 Or if you wanna take that one step further, 268 00:20:36.145 --> 00:20:40.804 you could, of course, also boost those posts or, or pay for advertising 269 00:20:41.490 --> 00:20:44.130 to, to get those posts in front of even more people. 270 00:20:44.130 --> 00:20:49.190 Again, this is the very first awareness stage, so we do wanna cast that pretty big net. 271 00:20:50.050 --> 00:20:53.030 Some other ways are guest posting or guest podcasting. 272 00:20:53.330 --> 00:20:55.270 Again, this depends on the target demographic, 273 00:20:56.285 --> 00:21:01.745 what types of content they're consuming, but if you're able to capitalize on somebody else's audience, 274 00:21:02.125 --> 00:21:05.265 that's a good way to send people over to your community. 275 00:21:06.125 --> 00:21:07.664 Again, ebooks, FAQs, 276 00:21:07.965 --> 00:21:15.780 white papers, providing that that really valuable content to people to provide them solutions for whatever it is they're searching for. 277 00:21:15.840 --> 00:21:23.140 This could be webinars or videos or infographics as well, and I know right now isn't necessarily the best time to have in person events 278 00:21:23.465 --> 00:21:27.245 but, depending on, again, your target demographic, your target industry. 279 00:21:27.705 --> 00:21:36.205 Some industries really thrive within person events, others not so much, but that might be one avenue that you might want to explore a little bit down the road. 280 00:21:36.769 --> 00:21:38.549 So moving into stage two 281 00:21:38.929 --> 00:21:40.450 would be the interest phase. 282 00:21:40.450 --> 00:21:45.909 So this is where we already have some people come into our website, but we want to create interest 283 00:21:46.450 --> 00:21:48.070 in our main offering. 284 00:21:48.450 --> 00:21:49.830 You have those new leads, 285 00:21:50.175 --> 00:21:53.875 but they're not yet prepared to consider a purchase on your website. 286 00:21:53.935 --> 00:22:01.955 So because they're not willing or they're not ready to make a purchase yet, what we wanna do is we want to build a relationship with them. 287 00:22:02.335 --> 00:22:05.670 We really want to establish that trust and that credibility, 288 00:22:06.130 --> 00:22:08.630 and we want to create a consistent brand voice 289 00:22:09.090 --> 00:22:15.810 that we can target our audience with, that that they can relate to and share our message through various content channels. 290 00:22:15.810 --> 00:22:21.315 We'll get into that, but this is kind of the stage where you'll want to nurture those initial leads a little bit more. 291 00:22:21.455 --> 00:22:30.995 You don't want to push any products or services on them yet, but you want to give them some more information on, on what it is you're offering, how you help your members, your community, things like that. 292 00:22:31.850 --> 00:22:33.870 And so ways to nurture this interest. 293 00:22:34.250 --> 00:22:38.090 Blog posts are a great one. We've talked about blog posts a lot. 294 00:22:38.090 --> 00:22:40.190 They're relatively easy to get going. 295 00:22:40.250 --> 00:22:47.865 You could write them up in advance and kind of post them maybe once a week or at a steady pace if you can set a schedule for yourself. 296 00:22:48.005 --> 00:22:55.445 Of course, if you don't have the time, you could hire freelance writers on sites like Fiverr, but you could also nurture interest through lead magnets. 297 00:22:55.445 --> 00:22:59.465 If you have an ebook to offer, maybe require these leads to 298 00:22:59.840 --> 00:23:03.780 provide your their email address in return for that ebook and so then you can 299 00:23:04.080 --> 00:23:07.780 send them email campaigns and further nurture their interest that way. 300 00:23:07.920 --> 00:23:12.080 Chatbots or an actual live chat where you're actually chatting with website visitors. 301 00:23:12.080 --> 00:23:14.480 This is a phenomenal tool that you can use. 302 00:23:14.480 --> 00:23:20.925 We've talked about this in, in previous webinars as well. Live chat is our preferred tool for this. 303 00:23:20.925 --> 00:23:25.185 Of course, you could also use things like Facebook chat. There's also automated chatbots, 304 00:23:25.565 --> 00:23:28.790 although live chat would give you the the most benefit here. 305 00:23:28.790 --> 00:23:30.790 Other ways to nurture interest, social media. 306 00:23:30.790 --> 00:23:34.010 Of course, interacting with your followers on social media platforms. 307 00:23:34.390 --> 00:23:37.130 Don't just share content with them. 308 00:23:37.430 --> 00:23:40.105 A lot of platforms now offer the availability 309 00:23:40.485 --> 00:23:43.385 to create polls and and other things that can 310 00:23:43.685 --> 00:23:46.745 actually get people to interact with you on the platform 311 00:23:47.125 --> 00:23:49.385 rather than just sending them a link to click on. 312 00:23:49.845 --> 00:24:00.409 Some other ways are to offer free trials so that these initial leads with a little bit of interest can get a better understanding of what it is your website does and offers and how it can benefit them. 313 00:24:00.470 --> 00:24:08.475 And then retargeting campaigns, which we've mentioned in, in one of the previous webinars as well, where you're actually specifically targeting 314 00:24:08.855 --> 00:24:14.155 these leads who have previously come to your website, whether it's through ads or email campaigns, 315 00:24:14.695 --> 00:24:17.915 or things like that. Yeah. And and really it's right here, 316 00:24:18.295 --> 00:24:19.595 in the in the interest 317 00:24:20.680 --> 00:24:25.480 stage. We're really trying to carry the trust that we've created from the awareness stage. 318 00:24:25.480 --> 00:24:29.420 So now they know about our brand, and we wanna continue to keep their interest 319 00:24:29.720 --> 00:24:32.700 in our brand that will eventually carry them into 320 00:24:33.115 --> 00:24:38.894 the purchasing stage, the final stage, where they actually sign up for something for a paid service. 321 00:24:40.475 --> 00:24:44.414 That's right. And that takes us into the third stage, which is the actual consideration 322 00:24:44.715 --> 00:24:45.215 phase. 323 00:24:45.600 --> 00:24:50.260 So the lead is now actually interested in your brand, in your website, in your community, 324 00:24:50.720 --> 00:25:00.720 and now they're actually considering making that purchase whether it's for a membership or an ebook or course or a webinar that you're offering, but they're still not a % 325 00:25:00.720 --> 00:25:01.220 sure 326 00:25:01.575 --> 00:25:02.955 if what it is you're offering 327 00:25:03.255 --> 00:25:04.135 is right for them. 328 00:25:04.135 --> 00:25:09.434 If it really does solve whatever problem they're having or or if it addresses their needs or concerns. 329 00:25:10.054 --> 00:25:14.794 Some other things that you might want to address is, whether or not it could fit into their budget. 330 00:25:15.255 --> 00:25:19.090 These are the things where they think your website or your solution, 331 00:25:19.630 --> 00:25:21.550 could benefit them, but they're still not sure. 332 00:25:21.550 --> 00:25:26.290 So our goal here is to try to push them over that that finish line a little bit. 333 00:25:26.590 --> 00:25:30.670 And so some of the ways we can do this are through testimonials and case studies. 334 00:25:30.670 --> 00:25:34.025 This is a very easy way and a very effective way. 335 00:25:34.025 --> 00:25:38.765 You could have just text reviews or testimonials sprinkled throughout your website. 336 00:25:39.145 --> 00:25:47.860 If you have some members of your community that are just completely thrilled with what it is you're doing, you might wanna ask them for a video testimonial. 337 00:25:47.920 --> 00:25:51.280 That goes a long way and you can embed that video on your website. 338 00:25:51.280 --> 00:25:53.140 You can share it on your social platforms. 339 00:25:54.000 --> 00:25:58.420 Of course, link to this is when we can start to link to our pricing and sign up pages. 340 00:25:58.905 --> 00:26:03.625 Remember before this, we were just really getting people interested and then nurturing that interest. 341 00:26:03.625 --> 00:26:06.125 We didn't necessarily want to sell them anything. 342 00:26:06.665 --> 00:26:13.440 Now here is where we want to start introducing them into the idea of actually purchasing a membership or anything else that we're offering. 343 00:26:13.519 --> 00:26:16.340 So we do want to link to our pricing and sign up pages, 344 00:26:17.120 --> 00:26:21.059 offering discount codes or bundles or annual discounts, 345 00:26:21.600 --> 00:26:25.700 things like that to entice them to to purchase a little bit more. 346 00:26:26.075 --> 00:26:29.535 Some live demos or video tutorials about how your website works, 347 00:26:30.235 --> 00:26:32.255 what can be done with your website, 348 00:26:32.555 --> 00:26:37.035 how it'll benefit them. You can also compare yourself to some of your competitors. 349 00:26:37.035 --> 00:26:38.335 If you do have competitors, 350 00:26:38.940 --> 00:26:46.480 you might wanna do just a simple little side by side column and do some check marks for what you're offering compared to what your competitors 351 00:26:46.860 --> 00:26:47.760 aren't offering. 352 00:26:48.139 --> 00:26:52.720 That would be a great way. And then another one is if you're going after kind of the 353 00:26:53.164 --> 00:26:57.345 low volume number of members but maybe with a high membership cost, 354 00:26:57.804 --> 00:26:59.905 you might have the time and the availability 355 00:27:00.525 --> 00:27:01.664 to provide consultations 356 00:27:02.044 --> 00:27:06.090 to these, potential members. So that might be something you would want to invest in. 357 00:27:06.330 --> 00:27:09.870 But the thing here is that we really want to continue to show our credibility, 358 00:27:10.409 --> 00:27:11.309 our authority, 359 00:27:11.850 --> 00:27:15.470 and just push those, those leads across the finish line now. 360 00:27:15.770 --> 00:27:18.429 Yeah. One more thing that can help persuade prospects, 361 00:27:18.934 --> 00:27:23.675 if they're just about on the fence to making a purchasing decision is also a sense of urgency. 362 00:27:24.215 --> 00:27:29.335 So, you know, memberships are not are sometimes not always open, year round, for certain communities. 363 00:27:29.335 --> 00:27:31.115 There's limited windows to join. 364 00:27:31.170 --> 00:27:34.370 There's limited discounts for early bird sign ups and things like that. 365 00:27:34.370 --> 00:27:39.350 So you can definitely use a sense of urgency to persuade now interested prospects, 366 00:27:39.890 --> 00:27:42.870 into crossing the finish line and making a purchase. 367 00:27:43.855 --> 00:27:49.154 And lastly, the conversion, the sale, the our end goal here. So after nurturing 368 00:27:49.534 --> 00:27:55.154 our lead, this is when they're ready to buy, and it's our job to help seal the deal. 369 00:27:55.375 --> 00:28:01.490 This is when we really want to address any final concerns or doubts that they might have about our offering 370 00:28:01.870 --> 00:28:04.130 and to do that we would want to provide 371 00:28:04.750 --> 00:28:22.625 as much information as we can but then also after they buy we want to give them some sort of educational material or introductory material at least to help familiarize them with our community to welcome them in and reinforce some confidence that that they did make the right decision purchasing. 372 00:28:23.165 --> 00:28:27.530 And really from start to finish, the end game here is you wanna cast a net. 373 00:28:27.530 --> 00:28:33.530 So I I think in another webinar, we can talk about how to cast that net because that that really is the most important part here. 374 00:28:33.530 --> 00:28:41.055 But, you know, bringing people to your website or or bringing them to, like, an ebook you're offering or some type of resource that's valuable to them. 375 00:28:41.055 --> 00:28:51.155 And then after they find that resource, it isn't just abandoning them, but nurturing them and getting them connected to your social media channels and continuing to engage them. 376 00:28:51.529 --> 00:28:54.350 It might take a month, it might take three months. 377 00:28:54.730 --> 00:29:05.390 But just having that sys this system in place will ensure that, you know, as long as you have people coming into the top funnel, you know that a certain percentage of them will convert into a sale. 378 00:29:05.610 --> 00:29:13.845 So without this system, you're just kinda you just have a website online and you're just hoping people look at the website and make a buying decision which is perfectly fine. 379 00:29:13.985 --> 00:29:19.285 But if you really want a system that you can refine over time and maximize conversion rates, 380 00:29:19.665 --> 00:29:23.300 and also potentially get analytics and data from to again improve 381 00:29:23.680 --> 00:29:24.500 this process. 382 00:29:25.040 --> 00:29:28.020 You know, following a system like this, will definitely 383 00:29:28.480 --> 00:29:36.315 like, first of all, it gives you something to do and think about your business and then the customer journey that they're gonna go on and then ways that you can appeal to your customers. 384 00:29:36.315 --> 00:29:42.575 And if you can nail this, then you really do have a system for success that you can repeat year after year and improve year after year, 385 00:29:42.875 --> 00:29:43.615 for attracting, 386 00:29:43.995 --> 00:29:46.655 prospective members and converting them into paid subscribers. 387 00:29:47.690 --> 00:29:51.549 Yeah and so getting back into this fourth stage, the conversion, the sale, 388 00:29:52.010 --> 00:29:54.350 we want to eliminate as many barriers 389 00:29:54.650 --> 00:29:58.410 to them buying as possible. So we want to have a simple buying process. 390 00:29:58.410 --> 00:30:02.510 We don't want to bombard them with a lot of different membership options. 391 00:30:02.825 --> 00:30:06.205 Maybe just two or three options if that we wanna 392 00:30:06.585 --> 00:30:11.965 make it as simple as possible for them to join. They're at that stage where they're confident 393 00:30:12.265 --> 00:30:13.405 in what we're offering. 394 00:30:13.865 --> 00:30:16.350 We've built that trust and credibility with them. 395 00:30:16.590 --> 00:30:22.370 So now it's our job to make that buying process as simple and as quick and painless as possible. 396 00:30:22.590 --> 00:30:23.970 And so after that, 397 00:30:24.350 --> 00:30:29.934 then we can send them a, a thank you email. You can also choose which page they're directed to. 398 00:30:29.934 --> 00:30:38.034 So you might want to add some information either directly into their member dashboard or if you want to create a dedicated thank you page, you can do that. 399 00:30:38.095 --> 00:30:43.870 And you can provide them with some insider success tips or some intro introductory and training videos. 400 00:30:44.250 --> 00:30:48.750 Just some information to to make sure that they're set up for success on your website. 401 00:30:49.370 --> 00:30:51.390 They know exactly what to do first, 402 00:30:51.690 --> 00:30:59.755 how to edit their profile, how to get the information out there to, the website visitors, how to collect leads if you're providing them with leads, 403 00:31:00.055 --> 00:31:00.535 things like that. 404 00:31:00.535 --> 00:31:06.555 We just wanna make sure that they know exactly what to do on the site, and they'll be able to accomplish, what they need to. 405 00:31:07.070 --> 00:31:15.730 And, and so again with that going into the thank you page and the email, that's really what's gonna set our our brand new members up for success. 406 00:31:16.110 --> 00:31:24.045 And so now that we've covered the four stages, again, first stage is just that initial awareness stage, then we wanna nurture their interest. 407 00:31:24.825 --> 00:31:26.925 After that is when they start to consider 408 00:31:27.385 --> 00:31:33.485 making a purchase whether that's a membership or an ebook or whatever it is you're offering them and that last stage 409 00:31:33.830 --> 00:31:37.610 is finally pushing them over that finish line and collecting that sale. 410 00:31:38.150 --> 00:31:49.675 So now what we wanted to do was we wanted to go over some sample or a sample landing page and then also a thank you page with you to kind of show you some best practices for how to set that up and things to address. 411 00:31:50.135 --> 00:31:55.575 Yeah. So let's say you you do a social media post and you're trying to bring people to your website. 412 00:31:55.575 --> 00:31:59.115 You can certainly bring them to maybe a blog post that you've published. 413 00:32:00.055 --> 00:32:11.820 But if you really wanna capture an email address so you know that they're interested and they're in the interest phase now, you know, it's it's after they show engagement like giving you their email address in exchange for an ebook or a resource. 414 00:32:12.280 --> 00:32:15.640 Do they really graduate from the awareness stage to the interest stage? 415 00:32:15.640 --> 00:32:22.235 So we've done this in a few previous webinars, but but just wanted to kind of show you guys how you can easily create 416 00:32:22.775 --> 00:32:23.915 a landing page 417 00:32:24.375 --> 00:32:29.895 with a form for people to fill out and then directing them to a a thank you page. 418 00:32:29.895 --> 00:32:31.675 Just those two simple things 419 00:32:32.160 --> 00:32:36.100 will go a long way in your ability to create assets, 420 00:32:36.560 --> 00:32:39.460 like ebooks or whatever it is. Bring people to your website, 421 00:32:39.840 --> 00:32:48.195 get that email exchange from them, and then you can nurture them into the interest considerate and consideration stage until the stage where they make a sale. 422 00:32:48.195 --> 00:32:50.855 So you know, let's say you have a Facebook channel 423 00:32:51.155 --> 00:32:54.595 and you're just kind of posting you know industry news and things like that. 424 00:32:54.595 --> 00:32:56.455 Let's create a landing page, 425 00:32:56.995 --> 00:33:00.855 for for an ebook offer that you potentially have. So let's do that together 426 00:33:01.440 --> 00:33:01.940 now. 427 00:33:04.080 --> 00:33:15.120 And what I like to do is I like to start with the thank you page first, and then I like to create kind of the offer page where you can put the form there and and, where people are gonna go to as the landing page. 428 00:33:15.120 --> 00:33:17.865 So we're gonna do things pretty simple here. 429 00:33:18.005 --> 00:33:21.545 I'm not gonna do anything too fancy just so we can all follow along. 430 00:33:22.085 --> 00:33:24.825 So what I'll do is I'll create a new web page, 431 00:33:26.645 --> 00:33:29.625 and the URL for this will be, ebook 432 00:33:30.570 --> 00:33:31.309 thank you. 433 00:33:32.809 --> 00:33:34.970 And I'll give it a nickname, same thing, 434 00:33:35.370 --> 00:33:36.909 ebook thank you. 435 00:33:37.850 --> 00:33:39.549 And that's just the internal nickname. 436 00:33:39.769 --> 00:33:43.950 So I'm gonna use the hero section that we talked about earlier in the webinar. So, 437 00:33:44.649 --> 00:33:45.149 thanks. 438 00:33:46.245 --> 00:33:46.745 Here 439 00:33:47.125 --> 00:33:47.705 is your 440 00:33:48.565 --> 00:33:49.065 ebook. 441 00:33:51.445 --> 00:33:52.905 Click the link 442 00:33:53.445 --> 00:33:53.945 below 443 00:33:54.885 --> 00:33:55.625 to download. 444 00:33:56.805 --> 00:34:01.625 Okay. So, I'm gonna use the hero section here a bit and I'm gonna enable it 445 00:34:02.690 --> 00:34:04.790 And I'll just kinda keep these things, 446 00:34:05.330 --> 00:34:11.110 default the font sizes. We'll do a white color here for the font and I'll choose an image 447 00:34:11.730 --> 00:34:12.710 for the background. 448 00:34:15.025 --> 00:34:17.185 And I just have a kind of a standard image here. 449 00:34:17.185 --> 00:34:21.364 So let me just save the the hero section and also let me center this as well. 450 00:34:21.985 --> 00:34:23.844 This is gonna be our thank you 451 00:34:25.824 --> 00:34:27.685 page and let's view the page. 452 00:34:29.090 --> 00:34:31.969 There we go. So thanks. Here's your ebook. 453 00:34:32.210 --> 00:34:37.750 Click, the link below to download, and let's go ahead and add a a link, below here. 454 00:34:38.050 --> 00:34:41.270 In the content area, actually, I'm gonna use a table here, 455 00:34:42.255 --> 00:34:43.474 and I'm gonna say 456 00:34:43.934 --> 00:34:44.835 thanks for 457 00:34:45.295 --> 00:34:45.795 requesting 458 00:34:46.654 --> 00:34:47.474 an ebook 459 00:34:48.494 --> 00:34:50.914 and I'll just duplicate that a bunch of times. 460 00:34:52.574 --> 00:34:56.674 So we have like a paragraph of text here and then I'll do click 461 00:34:57.240 --> 00:34:58.380 here to download, 462 00:34:59.640 --> 00:35:00.140 ebook. 463 00:35:01.080 --> 00:35:04.220 So what we can do is we can convert this text into a button, 464 00:35:05.720 --> 00:35:08.360 and you wanna put the URL for your ebook here. 465 00:35:08.360 --> 00:35:15.655 So if you don't know what the URL for your ebook is, in your media manager you can upload PDF files and images and whatnot. 466 00:35:16.355 --> 00:35:20.295 So if we click on upload image here, it actually does open the media manager. 467 00:35:20.915 --> 00:35:25.335 And the best way to get a link directly to your ebook is, 468 00:35:25.779 --> 00:35:29.559 oh, I don't have any PDFs here, but you can right click on any of these. 469 00:35:29.700 --> 00:35:34.519 This is a really good tip to know. Right click on any of these and click on copy URL. 470 00:35:35.140 --> 00:35:36.839 And then you can just copy 471 00:35:37.380 --> 00:35:38.505 this right here. 472 00:35:38.984 --> 00:35:42.505 That's the URL if you had a PDF and I'll go ahead and close this. 473 00:35:42.505 --> 00:35:44.525 So now when I want to link this text, 474 00:35:44.904 --> 00:35:52.240 turn it into a link, that's the URL that I want to put there and in this case I'm going to do open a new tab and I'm gonna insert it. 475 00:35:52.540 --> 00:35:59.920 And what's really cool now is and we've kind of explained this in previous webinars is now you can actually turn these in these links into buttons pretty easily. 476 00:36:00.859 --> 00:36:03.500 So they use the button colors in your design settings. 477 00:36:03.500 --> 00:36:08.655 I'll do a large success button here, so a large green button and, we can go bold as well. 478 00:36:09.035 --> 00:36:11.295 And I think I will center it here. 479 00:36:12.315 --> 00:36:13.855 So let's just save these changes. 480 00:36:19.580 --> 00:36:23.120 Okay. Great. And let me do one more thing here. 481 00:36:24.460 --> 00:36:27.020 Here is an some another pro tip for you guys. 482 00:36:27.020 --> 00:36:33.685 There's actually display settings here and you can actually hide things like hiding your footer, hiding your main menu. 483 00:36:33.685 --> 00:36:38.744 So maybe on the landing page you don't want all those elements. You kinda wanna focus them on 484 00:36:39.445 --> 00:36:41.305 to to the content here. 485 00:36:41.925 --> 00:36:46.744 And then let me show you what else you guys can do here just to kinda expand your your 486 00:36:47.410 --> 00:36:51.910 vision here of what you can make these landing pages into. You can insert another row here 487 00:36:52.290 --> 00:36:54.390 and you can you can do things like 488 00:36:55.010 --> 00:36:57.670 join our Facebook page too, you know. 489 00:36:58.850 --> 00:37:02.944 And then you could put, you know, an image here and link the image to your Facebook page. 490 00:37:02.944 --> 00:37:04.005 You can put icons, 491 00:37:04.704 --> 00:37:05.664 and things like that. 492 00:37:05.664 --> 00:37:09.204 So, like, if we wanted to link people to the Brilliant Directories Facebook group, 493 00:37:09.825 --> 00:37:11.285 you know, we could come here, 494 00:37:12.390 --> 00:37:16.630 turn it into a link, and, you know, do the same thing. 495 00:37:16.630 --> 00:37:21.750 It's not gonna be too pretty what I'm doing here, but, you kinda get the idea of of what you can do. 496 00:37:21.750 --> 00:37:24.089 It shouldn't just be a landing page for the ebook. 497 00:37:24.225 --> 00:37:29.905 You wanna continue the conversation, continue the dialogue, give them the next thing that they can do after they've gotten the ebook. 498 00:37:29.905 --> 00:37:36.945 Always take them down your bread crumb trails to the finish line and that's part of nurturing them and taking them from the awareness to the interest phase. 499 00:37:36.945 --> 00:37:38.965 So I'll go ahead and save these changes 500 00:37:39.339 --> 00:37:42.319 and in effect we have a thank you page. 501 00:37:44.140 --> 00:37:48.619 So here's a link to the Facebook group. You can see here the footer is now gone from the site. 502 00:37:48.619 --> 00:37:52.400 So we've kind of removed them and this is again improving their navigation. 503 00:37:52.540 --> 00:37:57.805 We're focusing them on downloading the ebook and joining our Facebook group and kinda removing some other things. 504 00:37:57.805 --> 00:38:01.744 So I turn this into a link. If I click on it, it's gonna be that image. 505 00:38:02.045 --> 00:38:07.025 This image here we could see it takes us to this link. If it was a PDF, it would take us to the PDF, 506 00:38:07.450 --> 00:38:09.550 but we've now created the thank you page. 507 00:38:10.090 --> 00:38:12.110 So now that we've done this, let's create 508 00:38:12.490 --> 00:38:14.910 the the landing page that they would come to. 509 00:38:17.690 --> 00:38:19.470 So we're gonna create a new page, 510 00:38:19.850 --> 00:38:22.110 and we're gonna say this is the 511 00:38:22.494 --> 00:38:22.994 landing 512 00:38:24.494 --> 00:38:24.994 page. 513 00:38:26.494 --> 00:38:30.355 Okay. And I will do the same thing. I like adding the hero section here 514 00:38:31.615 --> 00:38:33.234 and I'll just use the same 515 00:38:33.695 --> 00:38:34.595 colors here. 516 00:38:40.770 --> 00:38:43.910 Okay. Great. And we'll call this landing page. 517 00:38:48.825 --> 00:38:51.085 Okay. And we'll just go ahead and save those changes. 518 00:38:53.225 --> 00:38:55.865 Now I need a form on this landing page. 519 00:38:55.865 --> 00:39:01.410 So let's say I wanted a form where I collect the name and the email address and a phone number. 520 00:39:01.730 --> 00:39:03.109 So what we wanna do, 521 00:39:03.490 --> 00:39:05.109 landing page, you 522 00:39:05.410 --> 00:39:06.069 know, offer. 523 00:39:07.089 --> 00:39:15.089 So what we wanna do here, and this is a side step that we all wanna do, is we wanna go to the form manager, and we're just gonna quickly create a form for this landing page. 524 00:39:15.089 --> 00:39:16.710 So I'm gonna click on new form 525 00:39:17.945 --> 00:39:18.925 and call it, 526 00:39:19.785 --> 00:39:23.405 landing page offer one. Just whatever you wanna call it. 527 00:39:23.465 --> 00:39:27.565 You could just copy and paste this as the variable name, and I'll go ahead and save the changes. 528 00:39:30.350 --> 00:39:33.710 Okay. Great. So here's our new form. This is a basic form. 529 00:39:33.710 --> 00:39:37.490 It always starts you off with, enter name, email, and phone number. 530 00:39:37.710 --> 00:39:41.890 In this case, I'm gonna get rid of the enter message. I don't really need that for this form. 531 00:39:43.404 --> 00:39:45.585 And I'll get rid of enter phone number. 532 00:39:47.164 --> 00:39:48.865 And I'll go ahead and save the changes. 533 00:39:52.045 --> 00:39:52.944 Okay. So 534 00:39:53.244 --> 00:39:57.050 let me just go back to the form manager, make sure everything is saved properly here. Yep. 535 00:39:57.050 --> 00:39:59.070 We have landing page offer one. 536 00:39:59.690 --> 00:40:03.070 Now here's what's really cool about the forms and I think this is pretty overlooked, 537 00:40:03.610 --> 00:40:05.710 or most people aren't aware of this. 538 00:40:06.170 --> 00:40:10.670 What you can do is you can actually choose the page people are redirected to 539 00:40:11.165 --> 00:40:14.785 after they fill out, any form, but in this case, this 540 00:40:15.165 --> 00:40:17.825 form. So what you wanna do is go to actions, 541 00:40:18.205 --> 00:40:19.345 edit form settings. 542 00:40:21.165 --> 00:40:24.145 And this is really cool, you wanna go to save actions. 543 00:40:25.109 --> 00:40:28.650 So what happens after they complete the form, after they save the form? 544 00:40:29.109 --> 00:40:33.930 What you wanna do is change the save actions to redirect to URL. 545 00:40:33.990 --> 00:40:41.425 In this case, that's what I wanna do and I wanna redirect to that new fancy thank you page, that I created which is ebook thank you. 546 00:40:42.045 --> 00:40:44.065 So I'll just copy this URL here. 547 00:40:45.405 --> 00:40:52.065 And what we wanna do is save actions, redirect to URL, and then redirect URL, just paste that in there. 548 00:40:52.285 --> 00:40:55.585 And also what's really cool, I'm not gonna go into too much detail here, 549 00:40:56.020 --> 00:40:59.080 for these types of forms, there's actually email settings. 550 00:40:59.300 --> 00:41:03.460 You can actually send the person an email after they submit this form also. 551 00:41:03.460 --> 00:41:09.285 So you would just set this to yes and then you could select any of the email templates that are available on your site. 552 00:41:09.525 --> 00:41:15.125 Probably you're gonna create a custom email template for this offer saying here's your ebook etcetera etcetera. 553 00:41:15.125 --> 00:41:18.345 But you can certainly send them an email after their submission. 554 00:41:18.484 --> 00:41:20.825 So let me just go ahead and save these changes. 555 00:41:23.620 --> 00:41:24.360 Okay. Great. 556 00:41:25.860 --> 00:41:29.240 Okay. So I have a form, landing page offer one. 557 00:41:29.700 --> 00:41:32.600 Basically gonna get their name and their email. 558 00:41:32.980 --> 00:41:44.464 And also here's a quick tip, this copy button here, you just need to copy this short code and this is what we have to paste on the landing page that I'm gonna create and the form will then render on that landing page. 559 00:41:44.464 --> 00:41:48.780 So we've created the form and we have the landing page offer page. 560 00:41:48.940 --> 00:41:51.200 I'm gonna kind of do a table again here. 561 00:41:51.740 --> 00:41:53.600 We'll just do a two column table 562 00:41:54.300 --> 00:41:57.520 and I'm just going to put a title, fill in 563 00:41:57.820 --> 00:41:59.280 the form below 564 00:41:59.820 --> 00:42:01.840 and then paste that in there. 565 00:42:02.355 --> 00:42:04.935 And this is why you should 566 00:42:05.795 --> 00:42:07.494 fill in the form. 567 00:42:08.195 --> 00:42:10.595 And what we can do is we can put 568 00:42:11.475 --> 00:42:12.855 some bullet points here. 569 00:42:13.635 --> 00:42:16.460 Point 1.2, 570 00:42:16.460 --> 00:42:20.720 etcetera. And see how you see this is moving here as I keep adding points. 571 00:42:21.339 --> 00:42:25.440 In this case, we're gonna want to vertically align this to the top. 572 00:42:26.060 --> 00:42:30.640 So it doesn't matter that this is longer or shorter. So again, pro tip here is do that. 573 00:42:30.995 --> 00:42:34.935 And I'm going to increase the font size here to 30, make it bold. 574 00:42:35.555 --> 00:42:36.535 Same with this. 575 00:42:37.955 --> 00:42:40.055 On size 30 and make it bold. 576 00:42:40.355 --> 00:42:43.335 And more pro tips coming down the line too here. 577 00:42:43.430 --> 00:42:51.370 What I want is for the form side where the form equals landing page offer one, I'm gonna put a soft background color in this like a soft gray. 578 00:42:51.830 --> 00:42:58.970 And this is also something new as you can actually increase the padding on these forms if you want more space off the walls of the cell. 579 00:42:59.025 --> 00:43:03.285 I'm gonna do extra large padding here. We could see it got pushed in a bit more. 580 00:43:03.585 --> 00:43:05.204 I'm gonna do that on this side too. 581 00:43:06.145 --> 00:43:09.765 Extra large padding. I'm just gonna go ahead and save my changes here. 582 00:43:12.960 --> 00:43:14.420 Okay. Let's view the page. 583 00:43:16.560 --> 00:43:18.240 Okay. So I'm doing this really quick. 584 00:43:18.240 --> 00:43:23.700 I'm not doing it could be a lot prettier than this, but basically what we have here is, you know, we have a landing page. 585 00:43:24.055 --> 00:43:25.595 We have the form here. 586 00:43:25.655 --> 00:43:34.795 On the right side we could put a video or you know whatever we want that's gonna motivate them to get this ebook or whatever we're offering from filling out this form. 587 00:43:34.935 --> 00:43:42.040 And I'll go ahead and fill out this form now. I'll do Jasonjason@jason.com, 588 00:43:43.460 --> 00:43:45.480 and we'll submit this message here. 589 00:43:49.460 --> 00:43:50.260 Okay. Great. 590 00:43:50.260 --> 00:43:57.885 So now it's redirected me to my thank you page because that's what we chose in the form is when this form is fill out, redirect it to this thank you page. 591 00:43:58.025 --> 00:43:59.305 And again, these could be images. 592 00:43:59.305 --> 00:44:05.245 I'm just using the basic buttons here, but I could click here to get the the ebook or whatever it was that I was 593 00:44:05.550 --> 00:44:06.050 promised. 594 00:44:06.510 --> 00:44:11.890 Or it doesn't even need to be an ebook, just put the benefits of whatever info you're giving them on this page. 595 00:44:11.950 --> 00:44:16.450 And also there was an option to send me an email after filling out that form as well. So 596 00:44:16.750 --> 00:44:21.250 we brought people from a social media post to a landing page. 597 00:44:21.765 --> 00:44:26.585 And from the landing page, we collected the email address. They are now part of our ecosystem. 598 00:44:27.285 --> 00:44:29.065 We took them to the thank you page. 599 00:44:29.285 --> 00:44:34.265 And here's my favorite part is if you go to your emails in the dashboard, 600 00:44:35.180 --> 00:44:36.480 go to form inquiries. 601 00:44:37.420 --> 00:44:38.960 I'll open this in a new tab. 602 00:44:40.140 --> 00:44:46.880 We can see here right at the top of the list, there is a new inquiry that was filled out on the landing page URL. 603 00:44:47.135 --> 00:44:49.795 The form filled out was landing page offer 604 00:44:50.415 --> 00:44:52.434 one. And if you filter by form, 605 00:44:52.815 --> 00:44:58.194 you can see the you can get all the people who filled out your landing page offer one form. 606 00:44:58.655 --> 00:45:03.799 And what's even cooler is you can then export those inquiries of people who just filled out 607 00:45:04.180 --> 00:45:04.740 this form. 608 00:45:04.740 --> 00:45:09.720 So if you wanted to create an email list or you know start a campaign somewhere, you can certainly 609 00:45:10.180 --> 00:45:17.255 identify who these people are, export the inquiries and you could start nurturing them down the membership sales funnel. 610 00:45:17.394 --> 00:45:22.615 But really it starts with doing that social media post or wherever you're advertising off-site 611 00:45:22.994 --> 00:45:24.775 to bring people to your site. 612 00:45:24.835 --> 00:45:27.815 And when you bring them to your site, you wanna have that brochure feel. 613 00:45:27.875 --> 00:45:39.940 It gets them sucked in and interested in what you're doing, and then you definitely wanna have some type of landing page with an offer for them to get their feet wet and for you to get your foot in the door and to peak their interest into, 614 00:45:40.560 --> 00:45:42.674 not your main offering, but something 615 00:45:43.135 --> 00:45:48.994 ancillary or or separate from your main offering that does demonstrate that you have a valuable resources 616 00:45:49.615 --> 00:45:50.355 for them. 617 00:45:51.775 --> 00:45:55.154 Okay. Great. So, yeah. I like to start with the thank you page. 618 00:45:55.500 --> 00:45:57.260 You probably should create your form first. 619 00:45:57.260 --> 00:46:02.000 Just create new form and add whatever add or remove whatever fields you wanna collect as information, 620 00:46:03.100 --> 00:46:04.080 from that form. 621 00:46:04.220 --> 00:46:16.515 And then create your main landing page, not the thank you page, the main landing page and just insert that form there, and decorate the page however you want with images, smiley faces, benefits of of why they should complete the form on that page. 622 00:46:16.515 --> 00:46:23.335 And now you are in the beginning stages of the top funnel of awareness and interest by providing that lead magnet. 623 00:46:23.850 --> 00:46:27.070 Alright. I'm sure there are, some questions here. 624 00:46:27.130 --> 00:46:31.770 So, we'll move on over to the questions and answers portion of the webinar. 625 00:46:31.770 --> 00:46:37.775 We'll see, how many we can get to. Alright. Scott. How you doing, Scott? Hey. How are you? 626 00:46:37.835 --> 00:46:39.375 Excellent. Where are you calling in from? 627 00:46:39.835 --> 00:46:43.434 From outside Chicago, Naperville, Illinois. Alright. Thanks for joining the webinar. 628 00:46:43.434 --> 00:46:44.474 What's your question today? 629 00:46:44.635 --> 00:46:49.674 Question in regards to the, the columns and the the tabling and the email templates you went over earlier. 630 00:46:49.674 --> 00:46:50.174 Yes. 631 00:46:51.130 --> 00:46:56.270 When when that email goes out, if it's open on mobile, are the columns gonna render, 632 00:46:57.290 --> 00:47:00.510 left and right or are they gonna stack? So that's a good question. 633 00:47:00.570 --> 00:47:05.950 They are gonna render left and right. What I would recommend is doing no more than two columns, 634 00:47:06.595 --> 00:47:11.655 if you're gonna go that route in an email. Let me also show you something else that might be useful 635 00:47:11.955 --> 00:47:16.775 when you are doing that is keep in mind and let me actually open up an email template. 636 00:47:19.190 --> 00:47:23.130 Keep in mind, you can put a table in a in a table. So perhaps 637 00:47:23.830 --> 00:47:26.810 you're doing like a 1 x 1 x 4. Right? 638 00:47:27.110 --> 00:47:29.210 And so you have contents in here. 639 00:47:29.590 --> 00:47:35.215 You could put another table inside of here for something that that might be smaller side by side. 640 00:47:36.395 --> 00:47:39.435 So inside this cell, you could put tables and tables. 641 00:47:39.435 --> 00:47:43.215 Just something to consider if you wanna play with it. Text on top, two images side by side. 642 00:47:43.675 --> 00:47:45.455 Exactly. So that that might 643 00:47:45.940 --> 00:47:49.140 work out for you. You just gotta play with it and send some test emails for that. 644 00:47:49.140 --> 00:47:51.960 Thank you very much. Alright. Good question there. Thank you. 645 00:47:52.260 --> 00:47:54.920 Alright. Let's see who else has their, hand up here. 646 00:47:55.300 --> 00:47:56.680 Alright. How are you today? 647 00:47:56.980 --> 00:48:02.925 Good. Thank you. Alright. How's your webinar so far? Oh, it's great. Okay. It really pops, Jason. 648 00:48:04.744 --> 00:48:06.365 What's your question for us today? 649 00:48:06.665 --> 00:48:09.385 I actually have a a a couple of short ones, I think. 650 00:48:09.705 --> 00:48:12.845 One, is it is it possible to allow for multiple responses 651 00:48:13.280 --> 00:48:17.460 in a form? So when you say multiple responses, what do you mean by responses? 652 00:48:18.240 --> 00:48:21.940 So, there might be a certain member plan type that, 653 00:48:22.640 --> 00:48:26.339 they would actually, we would want to find out some various 654 00:48:26.685 --> 00:48:28.845 backgrounds or something like that they may have. Yes. 655 00:48:28.845 --> 00:48:33.025 And it's being able for them to select multiple things in the form option. 656 00:48:33.725 --> 00:48:37.585 Yes. Because right now, it seems like the the drop down only allows for one. 657 00:48:37.965 --> 00:48:41.425 Yes. So you're saying when a member is adding information to their profile? 658 00:48:42.210 --> 00:48:44.630 Their profile, yes. Right? To add a custom 659 00:48:45.090 --> 00:48:48.310 input field and then for them to select like checkbox options. 660 00:48:48.850 --> 00:48:50.869 Yes. Okay. That's a great question. 661 00:48:50.930 --> 00:48:56.445 I'm gonna send you something as well and let me show you how you can accomplish that pretty quickly as well too. 662 00:48:56.525 --> 00:48:57.985 Give me one second. 663 00:48:59.405 --> 00:49:01.345 Okay. This is the one right here. 664 00:49:02.445 --> 00:49:07.505 How to customize member profile form fields for your target audience. It'll show you how you can 665 00:49:07.805 --> 00:49:10.700 add more form fields and I'll show you pretty quickly, 666 00:49:11.240 --> 00:49:12.460 what you can do. Okay? 667 00:49:14.680 --> 00:49:19.640 So let's log in as this sample member here. And this is actually good information for everyone. 668 00:49:19.640 --> 00:49:21.820 I'll try to breeze through this a bit. So 669 00:49:22.494 --> 00:49:26.115 this person let's let's focus on their listing details tab, 670 00:49:26.815 --> 00:49:32.675 the one after profile photo here. So here it's asking for year established, hours of operation, 671 00:49:33.214 --> 00:49:34.195 etcetera, etcetera. 672 00:49:34.335 --> 00:49:41.380 So first, if you needed to identify which form this was because you would need to edit the form and add the changes you want, Pauline. 673 00:49:42.080 --> 00:49:45.440 The first thing you wanna do is so you go to the membership plan. 674 00:49:45.440 --> 00:49:47.860 So you can go to finance membership plans 675 00:49:48.385 --> 00:49:51.045 and this guy is a basic member I can see here. 676 00:49:51.345 --> 00:49:54.885 So if we click on edit for the basic membership plan, 677 00:49:56.465 --> 00:50:00.865 in the profile tab, these are actually some settings that didn't get rearranged. 678 00:50:00.865 --> 00:50:03.845 This is gonna move to something called the member dashboard tab. But 679 00:50:04.410 --> 00:50:06.109 for the listings tab, 680 00:50:06.650 --> 00:50:10.809 you can enable it or disable it. But over here we can see the name of the form. 681 00:50:10.809 --> 00:50:13.130 It's called listing additional details member. 682 00:50:13.130 --> 00:50:17.309 So that's the form that's being used and rendered on that page. And you certainly have the ability 683 00:50:17.645 --> 00:50:20.045 to customize that form and add the things that you need to. 684 00:50:20.045 --> 00:50:23.185 So let's let's go ahead and do that real quick together. 685 00:50:23.645 --> 00:50:25.425 If you go to the form manager, 686 00:50:26.204 --> 00:50:30.125 and we're gonna type in like additional details and and and customize this form. 687 00:50:30.125 --> 00:50:32.224 So I'm gonna just do a quick search here. 688 00:50:32.720 --> 00:50:36.099 Additional there it is right there. Listing additional details. 689 00:50:36.480 --> 00:50:39.220 And you wanna customize this form for your site. 690 00:50:41.119 --> 00:50:46.720 Okay. Great. So here's the form and let's say the hours of operation. 691 00:50:46.720 --> 00:50:48.305 So these are generally text labels. 692 00:50:48.305 --> 00:50:51.425 So if you wanted to change those things, you wouldn't have to customize the form. 693 00:50:51.425 --> 00:50:53.985 But, let's just change this to, 694 00:50:54.305 --> 00:50:54.805 awards, 695 00:50:55.745 --> 00:50:57.045 we we've won. 696 00:50:57.825 --> 00:51:00.965 And what we're gonna do is change the field type 697 00:51:01.680 --> 00:51:02.180 to 698 00:51:03.040 --> 00:51:03.619 a checkbox 699 00:51:05.599 --> 00:51:07.940 and we'll do award one, 700 00:51:08.960 --> 00:51:09.940 award two, 701 00:51:10.480 --> 00:51:10.980 award 702 00:51:11.440 --> 00:51:11.940 three. 703 00:51:13.359 --> 00:51:15.460 And I'll just go ahead and save the changes. 704 00:51:17.545 --> 00:51:19.885 Is there a quick way to view the form 705 00:51:20.185 --> 00:51:23.565 versus having to go back to a member profile to see what it looks like? 706 00:51:24.425 --> 00:51:27.805 I would recommend right now there isn't. I would recommend going there, 707 00:51:28.505 --> 00:51:30.525 and just seeing seeing what's there. 708 00:51:31.100 --> 00:51:34.960 It it is the, like, the pretty view of the of the form. 709 00:51:35.740 --> 00:51:38.080 So that's kind of the quick way to do that. 710 00:51:38.540 --> 00:51:40.080 So we can see here, 711 00:51:40.380 --> 00:51:42.720 awards we've won and now you can select 712 00:51:43.695 --> 00:51:46.835 multiple. And I'll go ahead and select all three and save the changes. 713 00:51:47.375 --> 00:51:49.395 And then let's see what it looks like on, 714 00:51:50.095 --> 00:51:51.635 this guy's profile page. 715 00:51:51.935 --> 00:51:58.700 I guess I made an assumption that they only had they could only select one, so that's my bad that you can actually have multiple 716 00:51:59.000 --> 00:52:00.840 Yeah. So no no you you certainly can. 717 00:52:00.840 --> 00:52:04.680 Awards we've won and we see here award one, award two, award three. 718 00:52:04.680 --> 00:52:11.100 It'll put since it's checkbox options by default it just puts them in a nice comma separated list of the ones that they've 719 00:52:11.515 --> 00:52:12.015 selected. 720 00:52:12.395 --> 00:52:14.635 And that's that's basically how how you can do that. 721 00:52:14.635 --> 00:52:18.075 And also the the video I shared, from our blog, that'll explain, 722 00:52:18.555 --> 00:52:20.955 more about that. Thank you on that. That's good to know. 723 00:52:21.515 --> 00:52:27.100 Quick question under the finance plans there. How how do you add, like, the taxes that exist in 724 00:52:27.900 --> 00:52:30.960 for example, we have GST here in Canada. So 725 00:52:31.260 --> 00:52:36.000 the amount that shows up on the checkout doesn't like, it doesn't seem to allow for the taxation 726 00:52:36.300 --> 00:52:39.775 aspect. So that's a good question. You can email the support team. 727 00:52:40.155 --> 00:52:42.475 They can include the logic for the tax. 728 00:52:42.475 --> 00:52:47.535 For that one right now, it's just a one time, like they have to do some customization on your site to enable, 729 00:52:48.155 --> 00:52:50.635 to just to separate taxes. There are some settings for that. 730 00:52:50.635 --> 00:52:54.575 I think it's one fifty one time to get taxes enabled on your site. 731 00:52:54.789 --> 00:52:57.750 But email the support team and let them know that you'd like to, 732 00:52:58.069 --> 00:53:01.750 display taxes and they'll and they'll, provide the next steps for you, Pauline. Okay. 733 00:53:01.750 --> 00:53:04.869 Thank you so much. Thank you. Good questions there. Alright, guys. 734 00:53:04.869 --> 00:53:08.069 I think let me check the time here. Yeah. We're just over the time here. 735 00:53:08.069 --> 00:53:10.914 So we'll we'll, we'll stop it there. Great webinar. 736 00:53:10.914 --> 00:53:15.174 If we didn't get to your questions today, please join us in the Facebook group. 737 00:53:15.315 --> 00:53:19.174 A big shout out and thank you to David for putting together this great presentation 738 00:53:19.954 --> 00:53:23.335 on the membership sales funnel. Definitely something everyone 739 00:53:23.710 --> 00:53:24.530 should be doing. 740 00:53:24.830 --> 00:53:28.530 Lots of BD Lab updates coming down the line. Looking forward to those. 741 00:53:29.150 --> 00:53:33.150 And again you could join us at brilliantdirectories.com/facebook. 742 00:53:33.150 --> 00:53:35.890 Great way to continue the conversation in between webinars. 743 00:53:36.365 --> 00:53:39.405 The next webinar is in two weeks. We will see you in August. 744 00:53:39.405 --> 00:53:45.484 So on behalf of myself, David, and the entire Brilliant Directories family, have a great day and a brilliant week. 745 00:53:45.484 --> 00:53:48.224 We'll see you in the next webinar. Take care, guys.