WEBVTT 1 00:00:00.480 --> 00:00:02.320 Alright, gang. Let's get started. 2 00:00:02.320 --> 00:00:07.359 Welcome to another edition of Webinar Wednesday, tips to help grow your online community. 3 00:00:07.359 --> 00:00:10.400 We're really nearing that milestone number of 100 4 00:00:10.400 --> 00:00:12.340 webinars after two plus years 5 00:00:12.715 --> 00:00:13.755 of webinar Wednesday. 6 00:00:13.755 --> 00:00:19.455 So it's really great, that we've been able to stay on top of that and and keep these going, every two weeks. 7 00:00:19.995 --> 00:00:23.295 If this is your very, very first time joining us, welcome. 8 00:00:23.355 --> 00:00:30.500 I am Jason there on the left, and we are lucky to be joined by David Rockland, the digital strategist here at Brilliant Directories. 9 00:00:30.500 --> 00:00:35.000 David, thanks for really taking the time to join us in each and one each and every one of these webinars here. 10 00:00:35.380 --> 00:00:39.160 Absolutely. Good to be back with everybody. This is actually number 96, 11 00:00:39.700 --> 00:00:43.800 but, yeah, definitely getting closer to, that big number 100 there. 12 00:00:44.305 --> 00:00:47.045 Awesome. 96 is the year, I graduated 13 00:00:47.504 --> 00:00:49.285 from eighth grade. So okay. 14 00:00:50.225 --> 00:00:57.760 I always like to mention if you're not already part of our Facebook group, head on over to brilliantdirectories.com/facebook. 15 00:00:57.760 --> 00:01:01.520 It's one of the best places to join us in between webinar Wednesdays. 16 00:01:01.520 --> 00:01:06.160 There's lots of productive conversations in there. If you have questions, you can ask them in there. 17 00:01:06.160 --> 00:01:07.220 I'm in there myself, 18 00:01:07.600 --> 00:01:11.305 and I know a lot of the attendees here joining us in the webinar there as well. 19 00:01:11.305 --> 00:01:12.685 You can get a lot of value. 20 00:01:12.905 --> 00:01:17.565 So if you wanna just take a second right now to go to brilliantdirectories.com/facebook 21 00:01:17.784 --> 00:01:21.085 and click on that blue join button, everyone is welcome. 22 00:01:21.865 --> 00:01:25.565 And I always like to mention, especially for those joining us for the first time, 23 00:01:26.009 --> 00:01:39.469 you know, the the reason we created webinar Wednesday was a way to, one, answer questions if you have them on how to use the software, but also to demonstrate some of the new features that are released to help you really leverage them, to help grow your online community. 24 00:01:40.015 --> 00:01:48.195 So we'll definitely show off some of the new features that are built in week after week, and we we'd like to show you how you they can help you do things such as increase traffic, 25 00:01:48.815 --> 00:01:54.035 converting visitors to members, and I always like to mention my favorite, improving the website's navigation. 26 00:01:54.095 --> 00:01:59.550 That's the flow that the visitor goes through when they come to your homepage or any page on your site. 27 00:01:59.550 --> 00:02:03.330 And we really wanna help them reach the finish line whether that's joining your newsletter, 28 00:02:03.790 --> 00:02:09.250 signing up for a free or paid membership, or potentially downloading a lead magnet such as an ebook, 29 00:02:09.775 --> 00:02:13.475 so you can capture that email address and bring them into your ecosystem. 30 00:02:14.495 --> 00:02:17.635 So if you have questions on these topics or similar topics, 31 00:02:18.015 --> 00:02:21.235 we'll do our best to get to as many as we can real soon. 32 00:02:21.950 --> 00:02:23.870 Alright. And we have a few, 33 00:02:24.350 --> 00:02:25.810 BD lab updates. 34 00:02:26.110 --> 00:02:30.190 Normally, we show things that have just recently been released and that are coming soon. 35 00:02:30.190 --> 00:02:34.370 Here, I just wanted to show some things that are just on the cusp of, being 36 00:02:35.655 --> 00:02:38.555 released from the QA department, the quality assurance department, 37 00:02:39.015 --> 00:02:41.435 and will be available live for everyone. 38 00:02:41.575 --> 00:02:46.475 I've showed off a couple of these, just gonna go through them and some of the newer ones here. 39 00:02:46.695 --> 00:02:56.010 The first one which will be available for everyone are just a few draggable content blocks when you're building out your web pages and I can show you just a quick example 40 00:02:56.470 --> 00:02:58.170 of what that would look like. 41 00:02:58.709 --> 00:02:59.690 It's really simple, 42 00:03:00.550 --> 00:03:09.665 when you go to maybe, the admin area and you wanna add or edit an existing static web page, I'll just click on new web page here. 43 00:03:11.965 --> 00:03:14.785 You know, normally you'd come here and you'll start using 44 00:03:15.165 --> 00:03:16.225 the tool bar, 45 00:03:16.685 --> 00:03:17.665 to kind of 46 00:03:18.670 --> 00:03:23.010 create different sections for your landing page. You might insert a table for two columns, 47 00:03:23.709 --> 00:03:25.810 put an image on this side and whatnot. 48 00:03:26.510 --> 00:03:35.445 But what we've done is, what's coming soon, let me just get rid of all this, you'll have in the side bar here something called draggable content blocks. 49 00:03:35.985 --> 00:03:44.645 And we're not gonna over overwhelm this with you know hundreds of available content blocks, just some basic things that we know are used most when you're creating a landing page. 50 00:03:44.970 --> 00:03:48.190 So you'll be able to just simply drag, one of these here, 51 00:03:48.569 --> 00:03:51.069 and it'll just put put the premade 52 00:03:51.370 --> 00:03:54.430 content block here for you so you can easily add, 53 00:03:54.810 --> 00:03:56.750 your own text, your own images 54 00:03:57.129 --> 00:03:57.870 to here. 55 00:03:58.185 --> 00:04:01.165 Here's one with the image on the left and the text on the right. 56 00:04:01.865 --> 00:04:04.685 If you wanted to create like a feature list, 57 00:04:05.065 --> 00:04:10.445 you can certainly do so. You can replace the text with an image. So this should just help streamline 58 00:04:11.940 --> 00:04:15.159 the the page builder process, making it a little simpler, 59 00:04:15.620 --> 00:04:21.300 especially when you're just trying to, you know, list some maybe benefits of some features and things like that. 60 00:04:21.300 --> 00:04:23.960 So we're looking forward to that being released soon. 61 00:04:24.275 --> 00:04:27.315 This one I don't have an example of, but it's really good for security. 62 00:04:27.315 --> 00:04:31.415 If you have guest admins or staff members working on your site 63 00:04:31.875 --> 00:04:39.815 with you, you know, there are times where an account may be compromised or you've maybe let somebody go and you've removed them from the site or you're transferring 64 00:04:40.170 --> 00:04:41.630 who's managing the account, 65 00:04:41.930 --> 00:05:00.465 you can force log out any other sessions that they where other computers or devices they may be logged into, and then go ahead and change the password so that you can have peace of mind that whoever was logged in before to one of the admin accounts on your site definitely is not logged in now and by resetting the password, 66 00:05:00.845 --> 00:05:03.645 you know, that older person won't be able to log back in. 67 00:05:03.645 --> 00:05:08.544 So this is really a good, security update that's coming down the line and it should be available 68 00:05:08.860 --> 00:05:09.360 shortly. 69 00:05:10.060 --> 00:05:13.200 Another one that we see in the Facebook group a lot is, 70 00:05:13.660 --> 00:05:15.760 you know, you have top level categories, 71 00:05:16.140 --> 00:05:18.080 sub level and sub sub levels. 72 00:05:18.540 --> 00:05:27.175 We've recently made it really easy to delete a top level category and maybe move the existing members to another top level category on your site. 73 00:05:27.315 --> 00:05:30.615 What we are releasing soon is the ability to move sub subcategories 74 00:05:31.555 --> 00:05:32.055 underneath, 75 00:05:32.914 --> 00:05:36.215 other subcategories. So if you have some rearranging to do 76 00:05:36.595 --> 00:05:45.470 on your category structure, right now really the only way to do it is delete us, delete the category, add a new one, and then find a way to move members to that new category. 77 00:05:45.470 --> 00:05:48.210 So this is this will make it a little bit more fluid 78 00:05:48.590 --> 00:05:57.445 and allow you to maybe you're you're consolidating your categories, you're getting rid of some of them, you wanna put put members to new category structure that you've created, 79 00:05:57.985 --> 00:06:07.525 this is gonna be available for everyone and it's just gonna create a much better experience and make moving categories and moving members between categories a whole lot easier and more fluid. 80 00:06:08.310 --> 00:06:11.910 Two add ons coming down the line, I've showed this one. This was just on the cusp. 81 00:06:11.910 --> 00:06:15.930 We're days away from releasing this one, the global website search add on. 82 00:06:16.230 --> 00:06:16.730 Essentially, 83 00:06:17.190 --> 00:06:17.930 right now, 84 00:06:18.470 --> 00:06:23.455 if you wanna do a search on your site, you have to search one type of content at a time. 85 00:06:23.455 --> 00:06:27.875 You're either doing a search for members or you're only searching for coupons. 86 00:06:28.574 --> 00:06:35.395 With this, it's gonna provide a quick way to search all the content on the site members and all the different post types 87 00:06:35.720 --> 00:06:36.860 for based on keyword 88 00:06:37.320 --> 00:06:39.800 to see what the website has in it. 89 00:06:39.800 --> 00:06:43.420 So, you know, you'll have a page like this that just shows all the results, 90 00:06:43.800 --> 00:06:46.220 but if I've searched for something 91 00:06:46.920 --> 00:06:52.085 like massage, so so I want to search the whole site and I want to find everything that has massage in it. 92 00:06:53.025 --> 00:06:56.005 This site doesn't have a whole lot of content but you can get the point. 93 00:06:56.065 --> 00:06:59.125 So we have nine member profiles and one classified 94 00:06:59.745 --> 00:07:02.565 that has the word massage in it. So 95 00:07:03.169 --> 00:07:11.349 this will be a great way to maybe you wanna have this in your header area for a search because that way visitors can quickly search the entire site, 96 00:07:12.610 --> 00:07:15.990 for a keyword, and what I really like about this is 97 00:07:16.315 --> 00:07:19.195 it's going to provide the visitor with more results. 98 00:07:19.195 --> 00:07:23.055 So they'll be clicking around your site more, spending more time on your site, 99 00:07:23.435 --> 00:07:24.655 and probably finding 100 00:07:25.035 --> 00:07:26.895 more what they're looking for because 101 00:07:27.275 --> 00:07:29.835 searching by keyword, they might not know what they're looking for. 102 00:07:29.835 --> 00:07:33.980 So this better organizes the content and helps them get to that finish line 103 00:07:34.440 --> 00:07:37.340 of, discovering content on your site. So, 104 00:07:37.720 --> 00:07:40.120 I think we're days away from this, releasing this. 105 00:07:40.120 --> 00:07:43.500 We just have to update some documentation and we made some final changes. 106 00:07:43.765 --> 00:07:49.865 But this will be an add on and if you have the VIP add ons club, you would have this automatically once it's released. 107 00:07:51.045 --> 00:07:55.225 There is another add on coming down the line, it's called post carousel slider 108 00:07:55.685 --> 00:07:58.800 and we are all familiar with the homepage 109 00:07:59.340 --> 00:07:59.840 streaming, 110 00:08:01.100 --> 00:08:03.760 options. You can stream coupons on your homepage, 111 00:08:04.300 --> 00:08:04.800 members, 112 00:08:05.340 --> 00:08:05.840 categories, 113 00:08:06.780 --> 00:08:07.280 and 114 00:08:07.820 --> 00:08:11.535 they're always going to be right now in this grid view, which works fine. 115 00:08:11.535 --> 00:08:16.275 Maybe sometimes you wanna show, you know, a grid of your categories or a grid 116 00:08:16.815 --> 00:08:18.275 of your members. 117 00:08:18.815 --> 00:08:25.080 However, with this add on, the post carousel slider add on, you'll be able to choose 118 00:08:25.460 --> 00:08:26.440 for each section 119 00:08:26.819 --> 00:08:30.440 if you wanna have kind of like this multi row format, 120 00:08:31.300 --> 00:08:33.480 or if you'd like it to be, 121 00:08:33.940 --> 00:08:38.520 with an arrow, so you can just slide through the content, it'll be on one row, 122 00:08:39.255 --> 00:08:40.955 and you could just slide 123 00:08:41.335 --> 00:08:42.875 through the content this way. 124 00:08:42.934 --> 00:08:52.395 It's it's a little bit based on taste and how many how many other elements you have on your home page, but this can kinda help keep things nice and tidy here. 125 00:08:52.790 --> 00:08:57.129 And it looks nice and clean and modern as well. So that should be released soon. 126 00:08:57.670 --> 00:09:01.910 And there's a ton of more updates, many many more updates coming down the line. 127 00:09:01.910 --> 00:09:07.370 I think next webinar will have a lot of them released and we have a lot more coming soon. 128 00:09:07.745 --> 00:09:11.845 What I'd like to do is maybe take a question or two if you have about, 129 00:09:12.225 --> 00:09:14.005 these things that are coming soon. 130 00:09:14.305 --> 00:09:20.550 Jeff did ask if the global website search add on will work for location based queries. 131 00:09:20.550 --> 00:09:26.890 I just wanted to make it clear that that add on will basically provide a new search module for keyword searches. 132 00:09:27.110 --> 00:09:36.105 And so when somebody types in a keyword, they'll be presented with all of the search results from your website, whether it be member listings or any kind of post type. 133 00:09:36.665 --> 00:09:38.685 Yeah. That's good to know. So this is specifically 134 00:09:39.225 --> 00:09:43.725 by default, it's just a single keyword input field. However, Jeff, 135 00:09:44.345 --> 00:09:48.764 we did make it to support additional get parameters in the URL. 136 00:09:49.225 --> 00:09:51.324 So if you did happen to include, 137 00:09:52.030 --> 00:10:01.870 if you did customize this search widget and added your own location field to search, the results should respect, that location parameters as well to my knowledge. 138 00:10:01.870 --> 00:10:13.215 But by default, we've just released it with keyword because we know all the post types and the members at least share searching by keyword as opposed to like price range slider for for, you know, job salaries and things like that. 139 00:10:13.215 --> 00:10:15.395 So we kept it real simple to start, but, 140 00:10:16.095 --> 00:10:23.350 you could explore adding additional search fields here that that could complement and and also search the other post types as well. 141 00:10:25.010 --> 00:10:26.070 Alright. And 142 00:10:26.450 --> 00:10:30.310 this brings us to this week's tip of the week. 143 00:10:30.530 --> 00:10:34.790 And especially if you have, like a local business directory or an industry specific 144 00:10:35.125 --> 00:10:40.105 directory, I think, this tip of the week will definitely be a good refresher for everyone. 145 00:10:40.405 --> 00:10:45.225 We're gonna focus on and David's done a wonderful job putting these, this checklist together. 146 00:10:45.445 --> 00:10:49.225 You know, five things members really want to see and get out of, 147 00:10:49.630 --> 00:10:50.850 their business listing, 148 00:10:51.310 --> 00:10:56.750 when especially when they're paying to be part of your directory maybe with an upgraded listing. 149 00:10:56.750 --> 00:11:03.970 So David, if it's okay with you, I'd like to pass it over, and, maybe you could take us through some of these five things that we've listed here. 150 00:11:04.245 --> 00:11:04.985 Yeah. Definitely. 151 00:11:05.285 --> 00:11:14.745 So, with everything that's been going on in the world recently, business directories have, of course, always been a popular form of membership site and and online directory, but, 152 00:11:15.125 --> 00:11:20.180 they've become even more popular now. We've seen both local and national directories. 153 00:11:20.720 --> 00:11:25.680 And so often with those directory sites, you have businesses coming to register. 154 00:11:25.680 --> 00:11:28.900 So we wanted to just provide a little bit of insight into 155 00:11:29.280 --> 00:11:29.940 how best 156 00:11:30.415 --> 00:11:36.495 to provide services to these members and and entice them to upgrade to your premium offerings as well. 157 00:11:36.495 --> 00:11:36.995 So 158 00:11:37.295 --> 00:11:38.355 the overarching 159 00:11:38.895 --> 00:11:43.155 theme to keep in mind here is that with these business members, 160 00:11:44.015 --> 00:11:48.370 we wanna be able to provide them with some return on their investment. 161 00:11:48.509 --> 00:11:55.970 So their investment being the membership fees that they're paying us monthly, yearly, one time, however you might be charging them. 162 00:11:56.269 --> 00:11:57.089 And so 163 00:11:57.485 --> 00:12:01.584 the three concepts that we wanted to point out that you should consider 164 00:12:02.045 --> 00:12:05.824 when keeping in mind providing your members with a return on investment 165 00:12:06.204 --> 00:12:08.704 is that your members should be receiving 166 00:12:09.084 --> 00:12:11.105 some sort of financial gain. 167 00:12:11.560 --> 00:12:14.699 Maybe that would be more leads to bring them more business, 168 00:12:15.079 --> 00:12:19.740 some sort of other value added, or maybe it's just a convenience gain. 169 00:12:19.800 --> 00:12:25.579 If, you know, they're lacking an online presence, being registered on your site might provide them with that online presence. 170 00:12:25.884 --> 00:12:34.065 And then taking that a step further, if you have some sort of onboarding service or anything like that, that would obviously be a huge convenience gain, 171 00:12:34.444 --> 00:12:35.345 for a business. 172 00:12:35.805 --> 00:12:42.180 So going into this presentation, we'll start to, discuss some of the tangible benefits that we can incorporate 173 00:12:42.560 --> 00:12:46.420 into these, these premium business membership plans. 174 00:12:46.960 --> 00:12:48.180 So the first one 175 00:12:48.480 --> 00:12:49.380 being visibility 176 00:12:49.920 --> 00:12:54.900 and referrals or leads. So this goes into that tangible concrete benefit, 177 00:12:55.545 --> 00:12:57.725 that the business members will be receiving. 178 00:12:58.345 --> 00:13:04.605 So this is typically going to be the primary reason why your business members will be willing to pay, 179 00:13:04.905 --> 00:13:09.485 for a premium membership over maybe a free membership plan that you're offering 180 00:13:09.790 --> 00:13:16.930 is because they wanna have that increased visibility, and they wanna be getting more leads to, hopefully get them more business. 181 00:13:17.150 --> 00:13:22.965 And so that will be the biggest return on investment they could possibly get is if you're providing them 182 00:13:23.445 --> 00:13:25.545 with quality leads, more business. 183 00:13:26.005 --> 00:13:36.985 And going back to the one of the three main concepts to keep in mind when considering the businesses' return on investment that we're going to be providing them is, again, their online visibility. 184 00:13:37.620 --> 00:13:39.880 So we wanna make it as easy as possible, 185 00:13:40.500 --> 00:13:42.600 for them to increase their brand exposure. 186 00:13:43.220 --> 00:13:51.325 And being on our website, one of the things we can do for them is to increase their exposure, their visibility, and to help drive them more business. 187 00:13:51.325 --> 00:14:01.265 So, that lead generation aspect, depending on your target demographic, target industry, it'll usually be a a really important factor in a business directory. 188 00:14:02.125 --> 00:14:05.505 And number two, helping them, our members, complete 189 00:14:05.840 --> 00:14:06.500 their profiles. 190 00:14:07.280 --> 00:14:09.140 So this goes into adding convenience, 191 00:14:09.840 --> 00:14:10.500 to their, 192 00:14:11.040 --> 00:14:12.580 premium membership plan. 193 00:14:13.040 --> 00:14:21.995 We want to make sure that our members have full and complete profiles, not just for our own benefit because, obviously, the more information they add to their profiles, 194 00:14:22.774 --> 00:14:26.235 the better, the SEO value would be on their profiles. And, 195 00:14:26.615 --> 00:14:28.635 so our website might be listed 196 00:14:29.014 --> 00:14:34.800 higher in search results, but that would obviously help the business member as well. 197 00:14:35.180 --> 00:14:38.400 And so one of the easiest things we can do to, 198 00:14:38.860 --> 00:14:50.355 achieve this goal would be just to do a a generic screen recording showing how a member would set up their profile page, and then you can publish that video either on YouTube or Vimeo. 199 00:14:50.355 --> 00:14:56.355 And then as we've shown in some of the previous webinars, you can then take that video and embed it right in the member's dashboard. 200 00:14:56.355 --> 00:15:03.870 So as soon as they sign up, the first thing they see is how to best complete their profile and get the most out of their membership. 201 00:15:03.870 --> 00:15:06.290 So that would be the easiest kinda most generic 202 00:15:06.590 --> 00:15:09.570 thing that you could do to, to help with this concept. 203 00:15:10.190 --> 00:15:14.035 The other thing would be to actually provide some sort of onboarding service. 204 00:15:14.035 --> 00:15:27.060 You could either provide this separately from a premium membership, or if the members are already paying for that premium membership, you might wanna just provide it as an as an added bonus to, to actually speak with them one on one. 205 00:15:27.220 --> 00:15:40.760 Setting up a profile typically shouldn't take too long, but at least this way, you'll be able to form a stronger connection with these newer members, and you can really make sure that their profiles are loaded to the gills with relevant information, and set up properly. 206 00:15:41.195 --> 00:15:53.214 If you don't wanna do that sort of onboarding thing, then, what you can do instead to still try to form that connection with your newer members is to either call them or email them, but preferably call them. 207 00:15:53.274 --> 00:16:00.069 Maybe a week or two after they sign up just to check up on them, see how they're progressing with their profile, see, 208 00:16:00.529 --> 00:16:01.190 if they're 209 00:16:01.569 --> 00:16:07.750 seeing any sort of, any results from their membership on your website, and just making sure everything's running smoothly with them. 210 00:16:08.050 --> 00:16:09.990 If it's not, that's okay. 211 00:16:10.455 --> 00:16:14.075 You'll at least be able to try to help them out there on the spot, 212 00:16:14.615 --> 00:16:22.615 get them those outcomes that they were looking for rather than maybe them just canceling on their own and then you losing their membership for good. 213 00:16:22.615 --> 00:16:30.040 This would at least provide you with an opportunity to save that sale if there did happen to be any sort of problems. 214 00:16:30.260 --> 00:16:30.920 And then 215 00:16:31.300 --> 00:16:34.339 one last thing to touch on with this is, 216 00:16:34.820 --> 00:16:37.880 just to make sure that your member profiles 217 00:16:38.339 --> 00:16:39.640 are asking for 218 00:16:40.035 --> 00:16:43.635 relevant information for the target industry that your website's serving. 219 00:16:43.635 --> 00:16:49.235 So we do offer the default form fields, and those are great default fields, but they are pretty generic. 220 00:16:49.235 --> 00:16:55.670 So if you wanna go in there and tweak them a little bit, better suit them for your target industry, target demographic, 221 00:16:56.370 --> 00:17:00.710 that would be a big help for your members and then also you from an SEO perspective. 222 00:17:01.490 --> 00:17:04.470 And I also wanna just dig a little bit deeper into the psychology, 223 00:17:05.330 --> 00:17:08.655 of this. So you you definitely mentioned one of the important things here, David. 224 00:17:08.655 --> 00:17:10.035 It it helps you establish 225 00:17:10.734 --> 00:17:14.435 a direct relationship with the person who you're hoping to receive, 226 00:17:14.815 --> 00:17:20.035 you know, a recurring income from for them paying for their listing or their membership on, 227 00:17:20.494 --> 00:17:21.234 your site. 228 00:17:21.869 --> 00:17:26.609 The other benefit, the indirect benefit is this actually helps with retention. 229 00:17:27.470 --> 00:17:42.545 If a business has spent the time to add their photos and their images, and this is exactly how Facebook works and why you don't leave your Facebook profile is all your history is there, all your photos are there, all your memories are there, it's hard to leave Facebook 230 00:17:42.925 --> 00:17:44.385 once you're that invested 231 00:17:44.925 --> 00:17:45.565 into it. 232 00:17:45.565 --> 00:17:51.025 I don't know if the term is like a high switching cost or like an inconvenience to move somewhere else, 233 00:17:51.400 --> 00:17:54.460 But once you've got them invested into their profiles, 234 00:17:54.760 --> 00:17:56.620 it's going to greatly reduce, 235 00:17:57.080 --> 00:18:03.020 it's going to keep them around a whole lot longer because they feel like they've invested all this time and work and energy. 236 00:18:03.935 --> 00:18:11.635 So you're not just helping your site look more complete and their profiles look more complete as you're really holding their hand and and emotionally investing them, 237 00:18:12.175 --> 00:18:12.675 into 238 00:18:13.055 --> 00:18:13.555 participating 239 00:18:14.015 --> 00:18:16.115 and being on your site. 240 00:18:16.639 --> 00:18:20.580 So keep that in mind. And I also wanted to switch back to number one about 241 00:18:20.960 --> 00:18:21.460 visibility 242 00:18:21.919 --> 00:18:22.419 and 243 00:18:22.720 --> 00:18:23.220 referrals, 244 00:18:23.759 --> 00:18:29.299 here. So, okay, we forgot to address the most important thing is like, okay, what if you don't know 245 00:18:29.919 --> 00:18:30.980 how to bring 246 00:18:31.375 --> 00:18:34.755 like, the consumers, the end users who are looking for the businesses 247 00:18:35.375 --> 00:18:37.875 to the site or your website just started, 248 00:18:38.975 --> 00:18:44.034 and okay, you can get the businesses listed, but no one who's looking for the businesses is coming, 249 00:18:44.654 --> 00:18:45.554 to the site. 250 00:18:46.170 --> 00:18:51.150 That's when it's really really really important to simplify your site's focus. 251 00:18:51.370 --> 00:18:57.210 And what I mean by that is, okay, let's say you set up your site, you loaded it with 300 business categories, right? 252 00:18:57.210 --> 00:18:58.990 You got pets in there, doctors, 253 00:18:59.445 --> 00:19:00.345 you know lawyers, 254 00:19:01.125 --> 00:19:03.705 plumbers, everything you can imagine under the sun. 255 00:19:04.325 --> 00:19:06.184 It's going to be really hard to 256 00:19:06.485 --> 00:19:06.985 attract 257 00:19:07.684 --> 00:19:15.065 first of all businesses from all those categories and fill those categories on your site, but then you have the uphill battle of finding 258 00:19:15.470 --> 00:19:20.590 consumers to match with your paying members. Remember you're creating a marketplace here. 259 00:19:20.590 --> 00:19:22.350 I always use Uber as an example. 260 00:19:22.350 --> 00:19:28.450 You have drivers and you have riders and when they enter a city, a new city, they make sure that they have a system 261 00:19:28.765 --> 00:19:31.745 to grow the marketplace, the driver and rider marketplace 262 00:19:32.205 --> 00:19:37.005 kind of at the same rate. You want to find riders and drivers that are in the same area. 263 00:19:37.005 --> 00:19:45.530 So you know, maybe you're not an online marketer and you know how to drive lots of you know, consumer traffic to your site, but to help you simplify your process, 264 00:19:45.830 --> 00:20:01.565 simplify your site's focus, and the best way to do that is first minimizing the categories on your site so then you can whatever whatever efforts you are putting into your marketing, you can make sure that, okay, in this month in September, I'm only gonna focus on getting, 265 00:20:02.265 --> 00:20:02.765 professional 266 00:20:03.304 --> 00:20:09.565 lawyer businesses listed and people who are looking for lawyers in my city or whatever it might be. 267 00:20:09.769 --> 00:20:14.029 You're gonna set yourself up for success and you're actually gonna be able to eventually deliver 268 00:20:14.409 --> 00:20:17.710 for your paying members that connection with the consumer. 269 00:20:17.850 --> 00:20:25.755 So if you don't know how to get consumers to your site, you know, that's a separate webinar, but the most important thing is simplify, 270 00:20:26.455 --> 00:20:33.595 the focus of your site when you're starting out because that will help you focus your energy and thought process as as to when who you're going after. 271 00:20:33.895 --> 00:20:36.475 So I'll pass it over. We can go to number three here, David. 272 00:20:36.900 --> 00:20:38.520 Excellent tips. Yeah. Number three. 273 00:20:38.900 --> 00:20:41.000 So this one, we'll be talking about newsletters. 274 00:20:41.380 --> 00:20:45.380 Newsletters, the the frequency at which you send them really just depends on you. 275 00:20:45.380 --> 00:20:47.880 It depends on the target demo, the target industry. 276 00:20:48.260 --> 00:20:49.400 A monthly newsletter's 277 00:20:49.780 --> 00:20:54.385 usually more than good enough. You don't wanna bombard your members with emails. 278 00:20:54.385 --> 00:20:57.845 They get enough as you do, you probably get enough emails as it is. 279 00:20:57.905 --> 00:21:05.044 And a monthly newsletter gives you enough time to kind of, cultivate enough content to put into the newsletter, 280 00:21:05.360 --> 00:21:13.120 and you won't be, it it won't be as difficult to kind of find good and valuable information to include in there that your members will benefit from. 281 00:21:13.120 --> 00:21:17.620 So the the purpose of sending out a monthly newsletter is to provide 282 00:21:17.920 --> 00:21:20.500 some sort of continual value 283 00:21:21.045 --> 00:21:25.685 in addition to the other sorts of value that you'll continuously be providing your members. 284 00:21:25.685 --> 00:21:32.025 The thing to remember is your members, you're probably charging them a monthly or an annual fee, so it'll be recurring. 285 00:21:32.325 --> 00:21:36.345 So they're gonna keep paying you, which means you need to keep providing them, 286 00:21:36.679 --> 00:21:39.020 with, with some sort of value. 287 00:21:39.400 --> 00:21:46.860 The other thing to to keep in mind with the newsletters is the biggest benefit that it will provide to you, the website owner, is that, 288 00:21:47.160 --> 00:21:50.895 it helps to keep you top of mind, with your members. 289 00:21:50.955 --> 00:21:57.695 You know, if they go a month without signing in, to their account, whether they be a free member or a premium member, 290 00:21:58.075 --> 00:22:02.735 if it's a month or two months, maybe they go on vacation or they just don't have time to 291 00:22:03.100 --> 00:22:08.299 to manage their profile right now, they might eventually forget that they have their profile on your website. 292 00:22:08.299 --> 00:22:10.240 But if you're sending them a monthly newsletter, 293 00:22:10.620 --> 00:22:16.960 that at least can keep them notified and updated and and let them know that you're still around, they have a profile with you, 294 00:22:17.419 --> 00:22:19.554 and just generally keeps you top of mind. 295 00:22:19.554 --> 00:22:31.375 So, in the newsletter, you can send tips on how your premium members can get the most value out of the services that you're providing and then also the value that they're adding to your website. 296 00:22:31.375 --> 00:22:39.470 You know, if you allow them to, to publish content on your website or if they're replying to all of the leads that they're receiving, 297 00:22:39.770 --> 00:22:43.610 that's value added from the consumer side of the website. So, 298 00:22:43.930 --> 00:22:50.270 recognizing all of that and just giving them general tips on and best practices on how to get the most out of their membership 299 00:22:50.745 --> 00:22:55.005 in your newsletter will go a long way. You can also recognize your new premium members 300 00:22:55.385 --> 00:22:58.025 in your newsletters. We do this in the Facebook group. 301 00:22:58.025 --> 00:23:04.620 Every week, we we shout out our new members, new website owners who have joined us, in the over on the Facebook group. 302 00:23:04.700 --> 00:23:15.920 And this is a great way just to, make other people in your community aware of the, the new members who have joined and helps those new members kind of helps bring them into your community, 303 00:23:16.380 --> 00:23:17.840 kind of introduces everybody. 304 00:23:18.465 --> 00:23:19.684 The other thing you can do 305 00:23:20.145 --> 00:23:22.245 is show how you're helping your members, 306 00:23:22.705 --> 00:23:23.205 succeed. 307 00:23:23.505 --> 00:23:29.445 This could be, if you're sending a separate newsletter exclusively to your premium members, then what you might wanna do 308 00:23:29.745 --> 00:23:30.245 is 309 00:23:30.610 --> 00:23:31.429 either include 310 00:23:32.210 --> 00:23:33.909 some premium member testimonials 311 00:23:34.690 --> 00:23:35.090 or, 312 00:23:35.490 --> 00:23:38.710 success stories that will keep them engaged and and hopefully, 313 00:23:39.250 --> 00:23:46.715 keep the the fire lit underneath them to to keep replying to those leads that they're getting and and, hopefully that'll bring them some some more business. 314 00:23:47.335 --> 00:23:53.035 And then the last thing going along with that is just that these newsletters are meant to remind your members 315 00:23:53.335 --> 00:23:56.635 that you are appealing to the consumers who need those members 316 00:23:57.175 --> 00:23:58.495 goods and or services depending on your target industry. Yeah. 317 00:23:58.495 --> 00:24:00.820 Dave, we we recently did another depending on your target industry. 318 00:24:01.200 --> 00:24:04.900 Yeah. Dave, we we recently did another tip of the week specifically on 319 00:24:05.200 --> 00:24:06.580 newsletters, did we not? 320 00:24:07.280 --> 00:24:11.460 I think yeah. How to develop a newsletter successful newsletter here. 321 00:24:11.840 --> 00:24:15.285 I know with newsletters, it can for for those who aren't familiar with that's all. 322 00:24:15.285 --> 00:24:25.410 This is also a good video to watch and we really talk about, some email newsletter tips, what you can include in your newsletters, what you should hope to achieve by sending a newsletter. 323 00:24:26.290 --> 00:24:29.030 Really at the end of the day, you're trying to demonstrate value. 324 00:24:29.330 --> 00:24:32.290 But we talk about some specific example newsletters here. 325 00:24:32.290 --> 00:24:36.870 So after this webinar that the link that I shared there would also be a good follow-up to watch. 326 00:24:38.265 --> 00:24:43.865 And number four, you do wanna provide keeping in mind the premium members, you wanna provide them, 327 00:24:44.185 --> 00:24:46.445 with as little competition as possible 328 00:24:46.985 --> 00:24:48.445 from your free members. 329 00:24:48.585 --> 00:24:54.840 So it is still good to have both free and premium members, but the premium members, since they're paying you for their membership, 330 00:24:55.540 --> 00:24:58.280 obviously, they're going to expect to get 331 00:24:58.580 --> 00:25:02.500 a lot more out of the website than your free members should expect to get. 332 00:25:02.500 --> 00:25:06.875 So the way you can prioritize your premium members over your free members, 333 00:25:07.175 --> 00:25:11.975 this will depend on the different offerings that you're providing to your members and what you have on the website. 334 00:25:11.975 --> 00:25:14.875 That's in general ways you can do this are by prioritizing 335 00:25:15.175 --> 00:25:18.875 your premium members in search results. So there's an option to set, 336 00:25:19.175 --> 00:25:22.529 the priority that members show up in in your search results. 337 00:25:22.909 --> 00:25:25.970 You can also send your premium members more leads 338 00:25:26.590 --> 00:25:30.049 than your free members. You can either do this more frequently 339 00:25:30.429 --> 00:25:35.394 or you can send them to your premium members first to kind of give them a head start 340 00:25:35.934 --> 00:25:39.154 on replying to those leads and getting back to those potential customers. 341 00:25:39.934 --> 00:25:45.455 Or, what you could do is you could provide your premium members with either free or discounted leads. 342 00:25:45.455 --> 00:25:47.490 Since they're already paying you for their membership, 343 00:25:48.510 --> 00:25:51.730 it might make sense to either give them free leads 344 00:25:52.110 --> 00:25:56.450 or give them leads at a substantial discount compared to your 345 00:25:56.750 --> 00:26:02.654 free members. Because your free members, they're not going to be paying you a recurring fee for 346 00:26:02.955 --> 00:26:04.255 the membership itself 347 00:26:04.715 --> 00:26:10.414 and you still want to profit off of them in some way while providing them with service. 348 00:26:10.554 --> 00:26:17.390 You can charge your free members maybe, you know, dollars 2, dollars 3, dollars 4, dollars 5 per lead depending on your industry, 349 00:26:18.250 --> 00:26:18.909 and then 350 00:26:19.289 --> 00:26:22.650 provide you or premium members with either free or discounted leads. 351 00:26:22.650 --> 00:26:29.549 So, if you're charging free members maybe $5 per lead, your premium members, maybe you want to send them leads for free or maybe for $1. 352 00:26:30.010 --> 00:26:30.945 That also shows 353 00:26:31.424 --> 00:26:38.565 your appreciation for your premium members and, it lets them know that you are still looking out for their best interest. 354 00:26:38.625 --> 00:26:43.445 Looking out for all your members best interest, but you are still prioritizing those premium members a little bit. 355 00:26:43.904 --> 00:26:47.500 And then, the last thing you can do, just one of the generic 356 00:26:48.039 --> 00:26:53.880 options would be to allow your premium members to submit content to you, to publish on your site. 357 00:26:53.880 --> 00:26:59.025 So you can choose whether or not members can publish content on their own on your website. 358 00:26:59.085 --> 00:27:05.425 A lot of website owners prefer to moderate the content before it gets published on their site, which makes a lot of sense. 359 00:27:05.725 --> 00:27:07.565 And so you can do that still. 360 00:27:07.565 --> 00:27:12.525 You can allow members through their dashboard to write content, and then basically, it just saves us a draft. 361 00:27:12.525 --> 00:27:17.820 You can go into the admin and look at all of those, yet to be published pieces of content, 362 00:27:18.120 --> 00:27:20.860 moderate them if necessary, and then publish them. 363 00:27:21.000 --> 00:27:29.915 And then, for the free members, because they wouldn't have this ability, that might be one of the benefits that you might wanna advertise to the free members to try to get them, 364 00:27:30.294 --> 00:27:35.755 to upgrade. The thing here, again, we wanna keep in mind the premium members return on investment. 365 00:27:35.815 --> 00:27:41.730 So with the free members, because they're not really investing anything other than maybe a little bit of time on the website, 366 00:27:42.750 --> 00:27:51.890 they shouldn't expect as much of a return compared to the premium members who actually are paying us some sort of monetary value every month or every year. 367 00:27:52.510 --> 00:27:55.230 And I just wanna actually go to the admin area here. 368 00:27:55.230 --> 00:28:05.225 These are really, really good points here, David, about, you know, prioritizing the premium members and really making them feel like they got a leg up over a regular listing, whether it's free or a lower price. 369 00:28:06.005 --> 00:28:11.225 If you go into your admin area and head on over to the membership plans section, 370 00:28:11.605 --> 00:28:14.150 and we're just gonna go ahead and and edit, you know, one of here. 371 00:28:14.150 --> 00:28:18.970 So here's basic and premium holistic listings as an example. If you click on edit here, 372 00:28:19.750 --> 00:28:20.570 and again, 373 00:28:21.270 --> 00:28:27.130 we're gearing this more towards like business directories or industry directories where it's gonna be a business listing themselves. 374 00:28:27.585 --> 00:28:30.565 But under the additional settings here tab, 375 00:28:31.265 --> 00:28:36.005 there is a wealth of things that you can turn on or off on their public profile. 376 00:28:36.945 --> 00:28:38.645 Showing their website link, 377 00:28:39.345 --> 00:28:42.485 showing their social media links, showing their phone number, 378 00:28:42.870 --> 00:28:45.850 showing banner ads on their listing in the sidebar, 379 00:28:46.710 --> 00:28:48.650 you know, hiding the send message 380 00:28:49.110 --> 00:28:49.610 link. 381 00:28:50.070 --> 00:28:54.650 You know, there's an add on for profile statistics so you can enable the profile statistics, 382 00:28:55.174 --> 00:28:55.815 things like that. 383 00:28:55.815 --> 00:29:04.715 Turning these on or off, you know, the the lower tiered membership plans, maybe it's just a name and a profile photo, and the premium members, they get all their information 384 00:29:05.095 --> 00:29:07.255 to show publicly on the listing. 385 00:29:07.255 --> 00:29:13.360 So check out if you haven't fully explored some of the settings here, definitely check check them out. 386 00:29:13.820 --> 00:29:19.600 The search visibility, their search results priority where these members show in search results ahead of other members, 387 00:29:20.140 --> 00:29:21.120 is a big one. 388 00:29:23.085 --> 00:29:27.645 And And Go ahead. Last but not least, promoting your premium members. 389 00:29:27.645 --> 00:29:29.905 So this would typically take place 390 00:29:30.205 --> 00:29:37.029 off of your website, maybe on social media or in your newsletter, but we wanna actively provide more visibility to our premium members. 391 00:29:37.029 --> 00:29:41.450 So we talked about how we can provide more visibility to them on our website, 392 00:29:42.070 --> 00:29:45.769 you know, featuring them on the home page, prioritizing them in search results, 393 00:29:46.230 --> 00:29:47.450 allowing them to publish 394 00:29:48.115 --> 00:29:49.654 content on our website. 395 00:29:50.034 --> 00:29:54.595 But we also want to help drive more business to them off-site as well. 396 00:29:54.595 --> 00:29:58.615 So this could be mentioning mentioning them in social media. 397 00:29:58.835 --> 00:30:03.575 If you have, a separate blog or if you have a blog on your website, you can mention them, 398 00:30:03.929 --> 00:30:05.309 in your blog as well. 399 00:30:05.370 --> 00:30:18.570 Maybe for premium members who have been with you for six months, maybe you wanna write a a little spotlight article on each of them and and publish those in your blog and then, share those on your social networks. 400 00:30:18.570 --> 00:30:23.105 That would be a great sign to show your premium members that you are committed to their success. 401 00:30:23.325 --> 00:30:25.825 You could share their content on your social media, 402 00:30:26.285 --> 00:30:27.345 channels as well. 403 00:30:27.805 --> 00:30:30.845 Just letting them know that you're always there working for them. 404 00:30:30.845 --> 00:30:38.040 They're always paying you some sort of membership fee, so you're always there trying to to drive as much business to them as possible. 405 00:30:38.740 --> 00:30:41.960 And bonus tip, creating a premium benefits page 406 00:30:42.260 --> 00:30:52.225 so your premium members or free members thinking about upgrading to a premium listing know exactly what it is, they're gonna be receiving from the premium membership plan. 407 00:30:52.225 --> 00:30:55.045 So this is essentially where you'd lay out your value proposition. 408 00:30:55.425 --> 00:31:05.340 You could create a landing page or static page, that clearly outlines exactly what benefits your premium members receive compared to what your free members receive. 409 00:31:05.800 --> 00:31:06.300 Explain 410 00:31:06.680 --> 00:31:11.180 how your premium members will be receiving more leads, what additional services they'll be getting, 411 00:31:11.560 --> 00:31:18.425 if you provide any onboarding or or, featuring them on the home page or writing up a spotlight article on your blog. 412 00:31:18.565 --> 00:31:22.265 This would also be a great place to include one or two testimonials 413 00:31:22.565 --> 00:31:24.505 from some of your premium members 414 00:31:24.965 --> 00:31:27.465 showing that your premium listing does 415 00:31:27.845 --> 00:31:29.865 drive more business to these businesses 416 00:31:30.325 --> 00:31:36.009 or, whatever your whatever your value proposition may be, just reinforcing that through those testimonials. 417 00:31:36.630 --> 00:31:38.090 And, again, just reinforcing 418 00:31:39.110 --> 00:31:39.769 the overall 419 00:31:40.230 --> 00:31:43.210 theme here that it all comes down to the businesses' 420 00:31:43.590 --> 00:31:44.649 return on investment. 421 00:31:45.110 --> 00:31:47.769 They need to know that you're gonna be there delivering 422 00:31:48.205 --> 00:31:53.025 a return on their investment, that investment being their premium membership fee. 423 00:31:53.645 --> 00:31:59.105 I actually wanna touch on this. I'm gonna open up my Microsoft paint here just to kinda illustrate 424 00:31:59.725 --> 00:32:03.345 something here that basically what we've been what we've been talking about here. So, 425 00:32:04.070 --> 00:32:05.210 you know, in life, 426 00:32:05.670 --> 00:32:11.590 you know, there's something called your your love your love tank and you fill it with things like, 427 00:32:12.310 --> 00:32:13.290 you know, family, 428 00:32:14.310 --> 00:32:14.810 friends, 429 00:32:15.755 --> 00:32:16.655 you know, hobbies, 430 00:32:17.595 --> 00:32:18.415 your work, 431 00:32:18.715 --> 00:32:23.595 you know, etcetera. These are things that fill fill you on the inside with love. 432 00:32:23.595 --> 00:32:26.335 So, you know, when when it comes to 433 00:32:26.715 --> 00:32:31.375 providing your members with value and not only you want them to pay for, 434 00:32:32.130 --> 00:32:37.190 you know, the premium listing on your site, but you want to keep them as a recurring member 435 00:32:37.570 --> 00:32:42.390 month after month or year after year. So when we think about their value tank, 436 00:32:42.930 --> 00:32:45.670 you know, it can come from different things, 437 00:32:46.095 --> 00:32:47.135 that we mentioned in here. 438 00:32:47.135 --> 00:32:53.875 So you might wanna do this exercise and figure out how many different ways or what, you know, what methods can you provide 439 00:32:54.735 --> 00:32:56.735 immediate value, ongoing value. 440 00:32:56.735 --> 00:33:01.770 So some of the things we we talked about is, you know, providing them with with leads and visibility, 441 00:33:03.990 --> 00:33:05.290 you know, the the newsletters, 442 00:33:06.230 --> 00:33:09.290 giving them, premium exposure on your site 443 00:33:09.830 --> 00:33:11.210 kinda goes into visibility, 444 00:33:13.125 --> 00:33:14.345 Industry tips, 445 00:33:15.365 --> 00:33:19.705 we talked about helping them setting up their profile, so, you know, personal touch 446 00:33:20.165 --> 00:33:23.945 of reaching out and providing them, you know, with that extra care. 447 00:33:24.085 --> 00:33:34.720 So you can make a list of different ways because it's gonna be different for everyone in what you're offering but how can you provide immediate direct indirect methods of value 448 00:33:35.340 --> 00:33:36.640 for your members 449 00:33:36.965 --> 00:33:44.665 and then you wanna make sure that you, as David mentioned in this last slide here, is when you have a landing page that's explaining what, 450 00:33:45.605 --> 00:33:49.385 the membership will entail, you wanna you wanna make sure you outline 451 00:33:49.750 --> 00:33:52.330 all those benefits that they're gonna get as 452 00:33:52.630 --> 00:33:54.330 indirect, direct, ongoing, 453 00:33:55.190 --> 00:33:57.590 and immediate value that they'll receive. 454 00:33:57.590 --> 00:34:03.049 And I think when you when you lay it out, you know, like this and you know, publishing a coupon, 455 00:34:03.429 --> 00:34:08.344 you you know, I see a lot of people when they're creating their features list, they really itemize all the things 456 00:34:09.525 --> 00:34:14.824 that the person can do, but what you wanna do is maybe highlight, have fewer points, 457 00:34:15.284 --> 00:34:26.080 and highlight what they're gonna get out of their profile more than the specific things that they can do on their profile because there's so many things they can do especially if you've unlocked a lot of the b b, 458 00:34:26.540 --> 00:34:31.200 membership plan features for them that, you know, that could be a list of 30 or 40 things long, 459 00:34:31.505 --> 00:34:33.765 but if you can cut that down to maybe 10 460 00:34:34.145 --> 00:34:35.045 key benefits, 461 00:34:35.505 --> 00:34:45.265 that they that they're gonna get out of your site, that may have might have a bigger impact than itemizing 30 or 40 or 50 things that that they can specifically do with their profile. 462 00:34:45.265 --> 00:34:47.285 But everything is different, but figure out 463 00:34:47.719 --> 00:34:50.539 what's going to fill up their value tank, and 464 00:34:51.079 --> 00:34:57.339 sometimes it's it's quality over quantity, it doesn't have to be a lot of things, it could be a a few high value things, 465 00:34:57.720 --> 00:34:58.539 but if you 466 00:34:58.920 --> 00:35:02.940 list this out and figure out what you're going to do to provide value for 467 00:35:03.405 --> 00:35:06.865 the businesses that wanna be listed in your online directory, 468 00:35:07.645 --> 00:35:14.945 you're probably gonna have an easier time with your your landing page, your sales pitch if you're talking to them over the phone or in person, and really 469 00:35:15.245 --> 00:35:20.090 explaining what you're offering to them and what they can get out of it because most people, 470 00:35:20.390 --> 00:35:28.090 they're gonna sign up not just because of the, oh, I'm gonna get more money out of this, but there again, we talked about some indirect things they're gonna, 471 00:35:28.710 --> 00:35:31.370 you know, the newsletter can provide them with some 472 00:35:32.095 --> 00:35:32.835 not immediate 473 00:35:33.215 --> 00:35:37.475 financial benefit, but it can maybe teach them something, so maybe you're teaching them something 474 00:35:37.935 --> 00:35:39.215 of value there. 475 00:35:39.455 --> 00:35:48.109 So keep that in mind, maybe make this list for yourself and see what, how you can add more value besides just the listing on the website. 476 00:35:48.109 --> 00:35:53.650 Because if we can expand on that, you're gonna have more perceived value and with the higher perceived value, 477 00:35:54.349 --> 00:35:58.530 you can charge a premium for that service or that listing on your website. 478 00:35:59.585 --> 00:36:03.204 Well, I know we covered a lot of stuff here, there definitely will be a replay, 479 00:36:03.825 --> 00:36:04.404 of this, 480 00:36:04.865 --> 00:36:12.645 but what we'd like to do now is, pass it on over to you guys if you have any questions about the tip of the week, some of the updates or your own website. 481 00:36:13.230 --> 00:36:18.610 Let's take a few questions now and hopefully we can deliver some happiness and help you guys out. 482 00:36:18.750 --> 00:36:23.150 I see Rich has his hand raised here. I'm gonna unmute your microphone, Rich. Alright. 483 00:36:23.150 --> 00:36:27.410 How are you doing Rich? Great. Jason, how's it going? Good. Good. Thanks for joining the webinar. 484 00:36:27.815 --> 00:36:30.055 Yeah. This is a good one. They're all good. But, 485 00:36:30.695 --> 00:36:33.275 so quick about cloning or backing up the site. 486 00:36:33.335 --> 00:36:37.115 So we had some recent issues that, you know, support was able to address, 487 00:36:37.415 --> 00:36:40.395 but, you know, I know we can do a clone of the full site. 488 00:36:40.855 --> 00:36:47.490 But any best practices as far as, like, you know, backing that up or I mean, I know you guys back it up, but if there's a glitch 489 00:36:47.950 --> 00:36:52.849 and we don't have access, we could reroute the domain name to a second brilliant directory site if we had it cloned. 490 00:36:53.070 --> 00:36:56.210 Okay. So you're talking about running a like a redundant site? 491 00:36:56.750 --> 00:36:57.730 Yeah. Okay. 492 00:36:58.385 --> 00:37:00.325 We don't have anything like that. Overkill. 493 00:37:00.945 --> 00:37:11.605 I wouldn't say it's overkill, but what you may wanna do is it'll never be fully updated because if it was fully updated then, let's say there was a mistake on the main site, it's gonna carry over with the redundant site. 494 00:37:12.359 --> 00:37:13.819 What you may wanna do, 495 00:37:14.359 --> 00:37:16.619 you can back up your site yourself. 496 00:37:17.720 --> 00:37:23.640 If you're, you know, if you've done something comprehensive and you just wanna make sure that that's at least locked in it, 497 00:37:24.275 --> 00:37:27.075 in time. So here's here's the article from our support center. 498 00:37:27.075 --> 00:37:30.195 I'm gonna just share it with everyone everyone here. That'd be great. 499 00:37:30.515 --> 00:37:40.210 You can you can get your own backup and then obviously with this backup, if you have a secondary b d site, you can certainly upload that as as the data for that for that new site. 500 00:37:40.210 --> 00:37:44.070 Okay. And just something to touch on when you're doing when you're downloading a backup, 501 00:37:45.170 --> 00:37:52.930 you you not only wanna do the database because that's like the the the data in the database, you also wanna make sure you download your your image files. 502 00:37:52.930 --> 00:37:58.455 So the images that correspond to the member profiles, those are like your JPEGs and your PNGs and whatnot. 503 00:37:58.515 --> 00:38:07.895 You wanna make sure you download the images as well, and then you'll then you're in a a good sound place to have a full backup of your data and your files such as your media, like your images. 504 00:38:08.420 --> 00:38:10.280 Okay. Awesome. Yeah. I'll check out that link. 505 00:38:10.820 --> 00:38:12.500 And then I had a question on this topic. 506 00:38:12.500 --> 00:38:16.180 It's about your, you know, pricing tables and features and benefits. Can you pull up my site? 507 00:38:16.180 --> 00:38:19.320 Because I'd like your honest opinion on how our pricing tables, 508 00:38:19.700 --> 00:38:23.715 look and if there's things you see. And it's just podcastersdirectory.com. 509 00:38:23.875 --> 00:38:31.815 There's things you you feel, you know, honestly, if we should eliminate some stuff or what makes sense, it's like, you know, that's an obvious 510 00:38:32.195 --> 00:38:34.775 under a claim your free listings. Okay. 511 00:38:37.710 --> 00:38:38.110 Okay. 512 00:38:38.750 --> 00:38:43.890 Yeah. Okay. So here's here's where I would cut out. Post Yeah. Post events, coupons, videos, 513 00:38:44.270 --> 00:38:47.890 blog. So so you have, like, five or six things here. 514 00:38:48.190 --> 00:38:49.570 You may wanna, like, 515 00:38:50.625 --> 00:38:53.125 consolidate that into one line, like, add 516 00:38:53.585 --> 00:38:57.925 published content with your listing, something like that, and just have it on one line. 517 00:38:58.465 --> 00:39:03.045 List your website, list your social media, that could be on one line, like, 518 00:39:03.710 --> 00:39:08.609 list your website and social social links. Just consolidate it a bit. 519 00:39:09.470 --> 00:39:11.089 Okay. Let's see here. 520 00:39:12.750 --> 00:39:16.529 Okay. Yeah. I would try to I try to get these because, look, I have to scroll. 521 00:39:17.165 --> 00:39:20.385 Right? So you you may wanna, like Yeah. Try to 522 00:39:21.724 --> 00:39:28.685 you know, a little scrolling is okay, but not I'm kinda like I stopped seeing the prices a little bit, and I forget what plan I'm looking at. 523 00:39:28.685 --> 00:39:28.845 So, 524 00:39:30.270 --> 00:39:33.550 you know, you kinda wanna make it so you can see everything. 525 00:39:33.550 --> 00:39:36.130 Let me let me just go to the bromine directories website. 526 00:39:36.830 --> 00:39:38.610 If we go to our pricing page, 527 00:39:40.990 --> 00:39:45.970 you know, see, we kinda keep everything nice and short. We we have some overview benefits. 528 00:39:47.255 --> 00:39:50.715 Well, the one thing with BD is all all the sites come with the same features, 529 00:39:51.015 --> 00:39:53.655 you know, that, so there's just the pricing that's different. 530 00:39:53.655 --> 00:39:59.515 But below, we do have, like, all plans include and we we have, like, a very long itemized list of, 531 00:39:59.910 --> 00:40:03.130 the benefits. But just just talking about scrolling, 532 00:40:03.510 --> 00:40:06.329 you wanna make sure that people don't lose 533 00:40:06.950 --> 00:40:08.730 sight of what they're looking at. 534 00:40:09.750 --> 00:40:12.069 Yeah. They call it, like, above the fold. Right? Yeah. 535 00:40:12.069 --> 00:40:16.025 You wanna wanna try The other thought is fold. Yeah. Yeah. The other thought is, like, 536 00:40:16.585 --> 00:40:20.924 on one pricing table and then just say on the next one, everything included in the previous plus. 537 00:40:21.224 --> 00:40:23.785 There you go. Sort of relist it. Everything in the yeah. 538 00:40:23.785 --> 00:40:32.718 I really like that, especially when the list is The only challenge on that the only challenge with that is when you're on mobile with 65% of the people on mobile, then they're not gonna see the previous one. 539 00:40:32.718 --> 00:40:38.616 So I guess they would, but, you know, Well, they they'd see it first because the rising star would show first as this example. 540 00:40:38.616 --> 00:40:44.135 So that's as long as the the lower tiered one is on the left side because that'll be the first on mobile 541 00:40:44.435 --> 00:40:47.974 and then it'll go Okay. According to that. So you should be okay. 542 00:40:48.515 --> 00:40:49.015 Yeah. 543 00:40:49.474 --> 00:40:54.490 Okay. Okay. Thanks. Alright. Good questions from Rich there. Thanks for sharing, your site. Yeah. 544 00:40:54.490 --> 00:41:04.510 Definitely wanna shorten this up a bit and just make the key benefits, a little easier to see rather than a little bit, getting lost here with so many, benefits to to scroll through. 545 00:41:05.105 --> 00:41:08.085 Okay? Awesome. Thanks again, man. Sure thing. Sure thing. 546 00:41:08.865 --> 00:41:10.785 Alright, guys. Well, we'll we'll end it there. 547 00:41:10.785 --> 00:41:14.405 Great tip of the week, you know, how to attract and keep, 548 00:41:14.785 --> 00:41:15.265 local, 549 00:41:15.585 --> 00:41:24.329 business directory members, wanting to pay and and providing value for them on your site so they're not just so they get actual results with what with their investment. 550 00:41:25.190 --> 00:41:26.470 Lots of great lab updates. 551 00:41:26.470 --> 00:41:31.930 The next webinar is in two weeks, so we'll see you in September for the next webinar. 552 00:41:32.535 --> 00:41:38.155 And, again again join us in the Facebook group. You can go to brilliantdirectories.com/facebook, 553 00:41:38.535 --> 00:41:42.555 ask your questions there, start discussions there, it's always a fun place to be. 554 00:41:42.647 --> 00:41:48.347 And on behalf of myself, David, thank you so much for joining us on this webinar and the Brilliant Directories family. 555 00:41:48.567 --> 00:41:53.147 Have a great day and a brilliant week. We'll see you guys in two weeks in the next webinar. 556 00:41:53.206 --> 00:41:53.946 Take care.