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Alright. Alright. Alright. Welcome everyone

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to

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another edition, the edition,

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webinar Wednesday number 100. It's so great to be with everyone

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here today. We have a lot to share. We have a lot to look back on.

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I just wanna say hi to a few familiar names and faces that have been with us, for many of the webinars.

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I wanna say hi to Arionne. Good to see you here.

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I wanna say hi to Colette.

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I started to see a lot of new names and faces here. Karen, always great to see you here.

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Such a great participant

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in the BD community. Thank you Karen for joining.

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And also, we have Sheila. We have two Sheila's here. Always great participants in the community.

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And also, Vijay and Terry.

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Good to see you guys here in the webinar.

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We have a lot to cover and a lot to share.

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So we're gonna dive right into it, and I always like to mention if this is your first time joining us for webinar Wednesday, welcome.

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I'm Jason there on the left, and we are lucky to be joined by David Rocklin, the digital strategist and so much more here at Brilliant Directories.

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- Thank you so much David for, taking the time to join us today.
- Yeah.

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Thank you everyone for being with us. We've got a really great webinar here. Lots of

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exciting information and surprises. So, thanks for being with us, and this is gonna be a good one.

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- And I always like to mention, you know, it really is all about the community.

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If you're not already part of our Facebook group, just take a minute to go there right now.

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You could head on over to brilliantdirectories.com/Facebook.

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Click on the blue join button. All are welcome.

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It's a great way to keep the conversation going in between webinar Wednesdays.

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And I always like to mention, you know, the purpose and the reason we created

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the webinar Wednesdays, and I actually,

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took some time earlier in the week to to listen to webinar number one.

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And we actually hosted that one myself and, Patrick Brunel from, Directory Gurus.

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And it was a little bit of a rocky start, but we were definitely on to something there as far as being able to answer some of the questions from the community, and more importantly, getting your guys' feedback on how to improve the software, and how to work with you guys to create a product that fits your needs, and that's a solution that you can use,

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for your website. So now in today's webinar Wednesday, we really like to,

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talk about some of the new features that are available, but mainly for the purpose of how you can leverage them to grow your community,

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you know how to convert some of your visitors into subscribers or members,

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identifying

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or leveraging revenue opportunities, and one of my favorite is how to improve

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the websites navigation, how to make things simpler,

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and more appealing, and attractive, and elegant for your visitors, so you can increase those conversion rates,

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from your members and visitors.

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If you have questions on these topics or any topics about your website, we'll get to as many

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as we can.

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It looks like the webinar just maxed out. We have full attendees. I'm getting, notes on my screen.

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So those who who haven't been able to make it, will have the replay available for them.

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So we're all lucky to be on the webinar here.

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Alright.

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Well, we are celebrating

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webinar one hundred, so big round of applause,

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for everyone. You know, we started them back in 2017.

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It's hundreds of hours of,

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my voice

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talking.

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So thank you all for listening and bearing with us, but we really cover some great topics, and we wanna thank you guys the community

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for showing up and participating,

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and really pushing us to do our best,

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for you guys. It's really a joy to be on these webinars,

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and also in the Facebook group.

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So just from the entire Brilliant Directories team and family, thank you guys so much, for being part of our family, participating

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so much, and,

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you know, really giving us that motivation to continue pushing the product,

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to be better for everyone.

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So yeah, a 100 webinars you can go to our blog, brilliantdirectories.com/blog.

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You can watch all the webinars in full.

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A lot of the tips of the weeks we've segmented out into smaller videos, you know, ten or fifteen minute videos instead of the entire

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hour and a half, but you can certainly always go to the brilliantdirectories

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blog, and catch up on older replays there.

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And David, I wanna pass it over to you, you kinda put together these milestones,

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and benchmarks that we hit. Why don't you share this with the with the community here, please?

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- Yeah. So we've got some great numbers here. Obviously, this is our one hundredth webinar. We started

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just over two and a half years ago. I think it was January

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2017

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was when we started these,

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biweekly webinars.

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So we've made quite a bit of progress since then.

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We've had over 3,000 of you register to view these webinars and join us every other week.

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And then as you know, we upload our webinar replays and also, some segments if there's any, important elements that we think should be highlighted.

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We upload those onto our YouTube channel and then post them in our blog as well. So over on YouTube,

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for our webinar replays, we've gathered over 66,000

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views over on YouTube. So, some pretty big milestones here.

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We just wanted to, share these numbers with you.

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And and, obviously, these numbers wouldn't have been possible without all of you joining us week after week, so we really wanna thank you for

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- that. Not only that, we have a couple other milestones,

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to celebrate. We're at just about 5,000

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Facebook group members, so there's about 5,000 of us, in the Facebook group as a whole.

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That's a great, number to hit.

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Lots of great participation in there, and also speaking of YouTube I think we're just about up to 6,000,

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subscribers on the YouTube channel.

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So again all this content is to kind of help the community out and it's really lots of fun with for us here,

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so we just wanted to kinda show share our love and celebrate together here.

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Kinda like a virtual party here.

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Alright. And, we did we were lucky to get a special shout out here. We had Cedric the entertainer,

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give a special shout out to the BD community, and I'll play this video for us. It's pretty short.

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- What's up? Said entertainer jumping in on y'all. Brilliant Directories family

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team. What's up with y'all man? You know, let me say this. HULU TO YOU.

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100

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webinars. You guys been getting done, man. Y'all been doing big things around there.

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And everybody in the BD community, y'all working so hard and passionately.

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Keep doing it. Keep rocking those website projects.

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Keep believing in yourselves. Keep following your dreams. Don't give up. Enjoy the ride.

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That's what it's all about.

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It's all about going forward and pushing forward and you're doing it brilliantly.

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The play on words. Did you see that? Alright, y'all. Salute to you. Alright? I'll holler.

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Keep it rocking.

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- Alright. That was lots of fun.

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Thank you so much, Cedric, for that shout out, and he's absolutely right.

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Everyone's been working really hard rock your website projects.

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And you know the BD community is here to help answer questions and provide some support,

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you know the road to success is never a straight line, but the important thing is to enjoy the ride.

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And, there was there was a quote, that a friend or a buddy of mine told me once, I don't think this is

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the exact quote, but it said,

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success is kind of, working consistently

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on a worthy idea, you know.

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So you have to consistently work on something through to get to that path of success.

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And success is different, for everyone. Everyone has a different definition of success.

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So, just keep doing what you guys are doing, keep rocking those website projects as Cedric said here, and we'll keep on going.

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Alright, so what we wanted to do something special for this webinar Wednesday is,

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give out three lifetime

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website plans.

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We'll we're gonna do a raffle right now, and then we're gonna do two more twenty minutes later.

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- I'm gonna set a timer here.
- Your timer is set for twenty minutes.
- Alright. Great.

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So we tried to figure out the logistics on how to do this.

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Basically, I have a list of all the 100 attendees here.

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They're listed in alphabetical order on my screen. You can't see everyone's

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names here guys.

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So we tried to figure out the best way to do this.

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What we're going to do is Google has like a random number

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generator here.

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So what I'm gonna do for this first raffle is I'm gonna push this button and whatever number it tells me, I'm just gonna start from the top of my list and count downwards, and whoever's name that lands on is gonna be our first winner for the lifetime website plan.

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Alright.

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So I'm just gonna click this button now, and then I'm gonna count down from the attendee list that I have on my screen here.

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Alright. Number 32. So I'm just gonna start at the top here and go down my list.

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Jose Tan.

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Are you with us, Jose Tan?

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You're unmuted, but, I'm not getting any sound from your end there.

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If you get your mic working, Jose, raise your hand.

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We just wanna hear a few words, from you in a bit. We do have your email address here, Jose.

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But congratulations, you are our first Ravel giveaway winner for a lifetime website plan.

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We're gonna do two more of these. I have my timer set for twenty minutes.

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So we'll wait for, Siri to kind of, tell us when to try this again.

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Alright. We do have a very

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special and honorable guest with us today, Corey Barnes.

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David, you've been chatting with Corey to kind of get a progress report.

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He was with us a few webinars back when he was just getting started with BD, and he's had,

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- some great progress to share. So I'll pass it over to, both you, David and, Corey.
- Thanks, Jason.

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Yeah. So we had Corey on our previous webinar

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number 79 way back in December of last year twenty nineteen.

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That webinar is available on our blog if you'd like to watch it, YouTube channel as well.

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But Corey talked about the tactics he was using at the time to generate 5 figures from his membership site in just his first ninety days.

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So, he had some really great initial progress there.

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His primary strategy was utilizing Facebook groups to drive traffic to his BD site.

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We've talked about that a little bit in some of the other webinars that we've done.

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But as Jason mentioned, we're lucky to be joined by Corey,

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here once again on this webinar.

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We thought it would be great for webinar one hundred to check back in with him, see if he's still using the same strategies, what's changed, some tips he has, and what kind of growth he's seen since last year.

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So Corey, thanks so much for being with us today.

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We'll pass the mic over to you, and we'll go through these next few slides here.

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- Well, thank you, David and Jason. I appreciate your time today, and I hope everyone's doing great.

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- That
- was awesome shout out, by the way, from Cedric.

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He's my favorite, comedian, so that was really special. So, yeah.

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I've, had a brilliant directory site for about a year now, and I'm proud to say we've, we're doing well into 6 figures in sales.

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I've not done any traditional paid marketing aside from running a large 21,000 member Facebook business networking group here in Chattanooga, Tennessee here in The United States.

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And

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we're growing very quickly. So,

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just so you guys know, I do offer up a course called Facebook Group Accelerator

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and, you can always reach out to me later on that. But,

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my website is csvnconnect.com.

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That's for my Brilliant Directory.

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And, and yes, David's right.

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In the first three months, we did over 10,000 in revenue, without any paid advertising.

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So two things that are working for me right now, I'm very proud to say, is,

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not only do we have a 21,000

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member private Facebook group, these are business owners and professionals in my city that are connecting, exchanging referrals,

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but I'm wanting to develop further the jobs, classifieds, and events section.

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It's part of my Brilliant Directory website.

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And I know that if we can get people to list their jobs in classifieds, they'll also search and hire vendors and of course keep

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taking care of our vendors and growing our group.

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So I've created micro Facebook groups and a micro just means that's just a smaller

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version, it's a new group, maybe it's called you know, in this case I've got one called Chattanooga

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online yard sale group.

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And every few days or so I will,

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not only will people list their their products they have for sale, like used items in their garage, that kind of thing, but I'll also mention that we have a classified section on our Brilliant Directory website

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and that for additional functionality and features, they can sign up and list their products on our Brilliant Directory site, in addition to the free Facebook group.

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And I'm doing this for classifieds and events as well. It's just a free,

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organic way to send traffic away from a large Facebook group over to your directory.

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And once you get them to your directory, then of course they can sign up for

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premium plans and search for vendors and so forth. So it's been really working very well for me.

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The next thing that's done very well, and if you ever want to decide to run your own group, giveaways are really hot, but there is a method to the madness to getting some success with giveaways.

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Cash is just really, after running probably 100 giveaways to scale our group, cash

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is powerful.

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Holding holding $100 cash in your hand, taking a selfie and say hey listen we're gonna give away $100 cash this Friday.

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Invite five friends into our group and or visit our Brilliant Directory website

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and visit it,

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to be entered, and that's been very powerful. Also, you can have premium members,

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sponsor giveaways, and they'll pay for the giveaway out of their own,

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money, and then you can give away, something nice to grow your group.

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- I have one question for you, Corey. I think a lot of people might might be asking.

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So you're having businesses, kind of participate in your community, and and hopefully, they can,

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generate, or strum up some leads or referrals from that community.

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What what have you done to kind of offer something different than than like a Yelp or Yellow Pages website?

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How have you specialized your directory to have a unique,

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selling proposition or something different than than those kind of bigger,

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organizations and communities?

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- Sure. So that's a great question. So,

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one of the the main ways is, of course, through the group by

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tagging vendors. So,

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in this case, if someone,

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you know, asks for a plumber, for example, inside of our group, what we'll do is we'll tag that plumber vendor

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and then bring awareness to that vendor and then connect that customer.

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So,

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that's that's one of the big selling points as far as the Brilliant Directories, it's being ranked, of course, to page one and then also offering e free eGuides and eBooks

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to the main Brilliant Directory home page to get them entered in and and,

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- into our little funnel.
- Gotcha. Would it be okay if I visited your your Facebook group? Sure.

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- Is that alright? Let's see.
- Absolutely.
- There we go.

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And you have banner right at the top of your website to bring people to your Facebook group here.

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Correct?

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- Exactly. Alright.
- So let's just click on that. And I actually joined that earlier today.

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You're nice enough to,

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approve me. So here's your your group here.

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And

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so it says right there, Chattanooga Small Business Networking. Great name, very simple.

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It seems very official too, by the way.

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And,

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I guess here,

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you've kinda posted something. We're we're on the hunt for these vendors,

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to join our preferred vendor network. So,

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- you're almost asking
- them Exactly.

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The preferred vendors is the premium subscribers on the Brilliant Directories site.

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I think you guys have branded as gold members and so forth, but

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that post alone is maybe $3,000

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today. So it's this certainly works. It gets people into it.

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- Fantastic.

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So, a lot of it seems to be cultivating

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one trust and and, credibility with the community, and then, delivering on a on a few promises that you're offering to to the participants in your community.

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- Exactly.

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- Awesome.

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So what BD features, have you found most useful to make this all work for you on the BD side?

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Because it seems like the Facebook community is doing its thing, and then,

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you know, then there's the the BD website that you have.

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- Sure. Yeah. Most biz businesses absolutely love the Brilliant Directories website.

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They love to be able to list their products, photos, and information.

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And some of the features that I find most useful has been, of course, the VIP package.

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That's a no brainer. If you don't have that, go get that today. I mean, it's just a no brainer.

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I mean, they've just literally over a hundred things that's helped amplify

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and turbocharge my Brilliant Directories site, such as click to call, so someone can visit a vendor's profile listing and click the their phone number button.

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It automatically dials that that vendor's number.

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It's little things like that that make all the difference in the world.

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Make full use of the header and footer sections of your site.

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You may say, well, duh, that's a no brainer.

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So the header is just a very powerful space to present something for free, such as a

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an e guide or an ebook. We created a hidden god hidden gems,

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most, you know, most popular attraction e guide.

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We had that created, and we've added that download

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link to the header in the footer of the home page. And it's just a it's a great way to,

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yep, so in this case, yeah, there it is at the bottom,

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and you can click on it, takes you off page, and and then we can collect an email against that.

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And, it's just a great way to,

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you know, build an email database around that, and then just and then, of course, you know, provide value to your your community.

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And then, of course, adding the custom graphic to your Facebook group or an Instagram page or LinkedIn page to kind of,

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leverage leverage that traffic.

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Brilliant Directories has done a wonderful job with the built in email system, and, I use that very regularly to send out weekly email, newsletters, tips and tricks, videos,

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upsells

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to upsell a mid tier package into a premium package. I usually tip my my methodologies.

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I typically give out three pieces of

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tips and tricks or value,

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or trainings.

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And then on that fourth email, I will say, hey, you know, this weekend only, we're doing 20% off on preferred, preferred vendor plans.

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Number four, they're ranking our top subscribers.

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Kind of, I think everybody knows this already, but, double check that your preferred vendors or your Gold Premium members are, in fact, ranking above mid tier,

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and making sure they're getting all of their bang for the buck.

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Adding in number five is adding confidence boosters.

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So what confidence boosters is to me is that I've had, some video testimonials

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of our premium subscribers, they've gotten great results, made a lot of money, and they've were so willing to give a video testimonial.

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I brought them into my living room, we did a video setup, and I added those videos to YouTube, and I added that to the join page at the bottom so that when people are looking at the plans, they can watch those testimonials.

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One last thing on that, I did have a a whiteboard video made,

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purchased,

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through a vendor,

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through something like Fiverr. The guy did it for a hundred bucks,

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and it's a short sixty second, animated

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video explaining the different preferred plans and premium plans.

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And it's just a one and and I've added that to the, joint pages.

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It's been very helpful for me to explain what we do.

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- Awesome. So it seems like you're circling people back, creating lead magnets.

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You're finding ways to engage them and keep them clicking,

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to key kinda keep them in your universe, in your ecosphere,

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with all those Exactly. Things. Gotcha.

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Alright. And then lastly, we were hoping you could share just some general inspiration,

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you know, for for our fellow BD family members, here on this webinar.

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- Sure. So one book I highly recommend purchasing is called The One Thing, and that's by Gary Keller.

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He's the author and he's, the founder of Keller Williams Realty, and the book doesn't talk about real estate at all, but it's all about his,

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system

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and methodology for success, and that is tackling your most challenging pressing

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to do item first thing in the morning when your willpower is at its its most abundant.

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You know, chew what's the old saying it's like eat your frog earlier or whatever that is.

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So I I look at my to do list and I look at the things that are most important, and I always try to tackle those first thing in the morning.

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I know that sounds overly simple, but it's extremely, it's totally changed my life, it's extremely helpful to me, and it's a great book to read.

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Number two, this one's just personal for me and it just works extremely well.

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When you're running a large group and you, I know most of you have businesses or you have day jobs, you're very busy, and sometimes it's just hard to get the motivation, what I do is I'll carve out, I'll say listen, you know, I don't want to work today,

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but I'm going to commit myself to at least two to three minutes on a tiny small task,

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such as sending out an email newsletter or adding a creating a graphic or you know whatever,

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And and then when I'm done with that, if I don't want to continue necessarily working for that day, or maybe want to take the day off, I will allow myself that privilege.

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Otherwise,

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what happens I've noticed is it's I want to continue working even more, and it's just giving yourself that I'm I'm gonna do at least two, three minutes worth of work and see how I feel, and and, you know, as we know, getting started is always the hardest part.

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So,

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motivation tends to find you if you at least start it.

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- And going along with that, Corey, we actually had a good question from Mark.

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He was curious if you've done all of this yourself or if you've built a team around you to help you manage your community.

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- Sure. That's a great question, Mark. So,

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the so I launched the group two and a half years ago.

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In the past year, August of last year, we've implemented the Brilliant Directory and Preferred Premium Plans.

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And yes, I do have,

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a paid, I have one paid employee. She's a ten ninety nine employee,

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and she does very well. And, she moderates and sells these plans.

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And, we also have a volunteer administrator who helps with ideas

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and networking and things like that.

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So the teams, I couldn't honestly do without the team, although you can have a lot of success until you, need to start hiring people.

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So, if you're interested in, you know, getting your own group started and driving that traffic back to your Brilliant Directories site,

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I do offer an online training course called Facebook Group Accelerator.

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It's an eight week online video training over kind of looking over my shoulder and me teaching you A to Z everything you need to know to be successful

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in launching and administering your own group.

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I also offer, several freebies as well, on this website,

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and we also do free live coaching calls.

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And we have a lot of members from the Brilliant Directory community that have signed up for this course already and getting great results.

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So thank you so much for letting me talk today.

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- Amazing. Thank you, Corey, for joining us and sharing this progress report.

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You know, having a Facebook group is one way

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to,

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nurture and foster your your member community and, you know, driving them back to your brilliant directories website or wherever your community is online.

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It may not be for for everyone,

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the Facebook strategy.

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But if you feel that a lot of your member

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community can be

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fostered and nurtured, and you can find new members,

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on Facebook,

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This is a great way to sharpen your digital marketing skills and become more proficient

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and kinda work a lot quicker and more efficiently,

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if you're interested in using,

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Facebook as a way to cultivate

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your community.

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But, Corey, thank you so much, for taking the time to share your progress there, and we look forward to, seeing more progress from you, in the future webinars to come.

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So thank you.

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Alright.

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Some more big news here.

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We were hoping to have these released by this webinar, but, we just had to do a little bit more QA, some quality assurance,

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on these two add ons.

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I've kinda demoed them, in previous webinars, but especially the community comments, I think that's a huge add on that's gonna be released within the next week or two, and also the reviews with photos, we've showcased that in the previous webinars.

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I'm not gonna go into super detail

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with all the settings and how they work, but I'll show you just a quick snapshot of what you can look forward to with with these add ons.

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So

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with the community comments,

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you'll be able to enable and choose

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your different post types whether it's blog posts or events or coupons or if you've cloned a post type and you're using it for, you know, community discussions,

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you'll be able to write on your BD website without any additional customizations,

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support members leaving comments.

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So you'll have like a leave a comment section here,

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and people can come and leave comments, and whether they're commenting on a blog article

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or if you're trying to emulate like a community forum type of environment, you know, someone wants to start a discussion,

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as long as the members are logged in, they can leave comments.

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So one of the benefits besides the comments that themselves are, it should help increase, your member subscribers,

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people who wanna join your site to engage and get involved in the conversations.

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An important note here is you can choose to moderate all the comments before they go public, so you'll be able to have full control and throttle those those settings here for the comments.

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Oh, there is the timer.

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Alright. Let's go back. I'm gonna go back a few slides here. We're gonna do another

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raffle giveaway,

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and we're gonna set the timer again.

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- Your timer is set for twenty minutes.
- Alright guys.

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So, we'll follow the exact same format as before.

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I have my list of attendees here,

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and we'll go to the

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random number generator,

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here it is,

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and we're going to spin the wheel and see what the number is.

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68. Alright, I'll count quickly guys.

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That is Peter Birch. I'm gonna unmute your microphone, Peter.

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- How
- are you, Peter?

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- I'm good. Can you hear me?
- We can hear you. Congratulations

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on winning a lifetime website plan.

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00:25:52.100 --> 00:25:56.820
- Hey. That's crazy. Sitting here listening to your account and, did not expect this on Monday.

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00:25:56.820 --> 00:25:59.700
- That's amazing.
- We'll we'll contact you after the webinar.

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If you wanna say anything about Brilliant Directories or I know you've been with us for quite some time.

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Maybe share some inspirational words with the the group.

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- Yeah. Sure.

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Well, I mean, I was just taking some notes during Corey's thing in a very different industry doing a very different thing, but lots to learn.

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I think that the community is a great place on Facebook

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for brilliant directories,

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to learn. There's some,

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you guys have got great resources to help it run for free, and there's also some good developers who can do some custom stuff, and your support team's fantastic on the day to day.

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I'm I'm doing this as a side thing that is increasingly becoming

386
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more and more important to me and generates some good income. So I can't,

387
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thank you guys enough for for the support and stopping this growth something that I didn't think was gonna be possible with, you know, the the little investment that we put in to build it.

388
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So thank you so much, Jason and everyone.

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- Awesome. Thank you, Peter. I'm gonna keep you on the line for just one more moment.

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For those newbies out there, what's what's one thing you would you would maybe suggest to

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not do or to stray away from, to kinda help them stay on course,

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with with any idea they have for for building a website or a community?

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- I would go with

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as niche and as small uncomfortably small as possible in terms of your target market and, something that's,

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you know, your,

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your area of passion.

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So the thing I would say not do is just try and pursue something because you think it's gonna be a good, you know, market opportunity.

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I think that with something building up a website and, you know, you you need a lot of time and a lot of effort and a lot of gotta inspire and motivate yourself to be able to get on it, you you know, after your day job or, you know,

399
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put in long hours. So if you're not

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passionate about the area that you're in, then you're not gonna stay, you know, connected to it when things get hard.

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So don't choose something that just for the sake of thinking, hey, that's gonna be a great area because people are gonna pay me lots of money because chances are they won't for a long period of time.

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So do it for the love, and and then the then the money will follow.

403
00:27:52.220 --> 00:27:54.860
- Fantastic. Thank you so much for those kind words.

404
00:27:54.860 --> 00:28:00.445
So those those words of wisdom from Peter, choose a a specific niche market to target.

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Sometimes when you go a little broad,

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it dilutes your your energy and your focus.

407
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When you're more niche, you can hyper focus your energy and and hopefully leverage some better results especially in the early stages.

408
00:28:11.809 --> 00:28:14.290
So congratulations on being our our second winner.

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We're gonna do another raffle in just about twenty minutes from now, but we're gonna move on back to

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the the new add ons coming soon. So that was the one that we covered, which was the post commenting,

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so that'll be released in the next week or two.

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The next one coming down the line, it will allow members

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or visitors when they're posting reviews about the members to also there'll be an option to include

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photos with those reviews. So

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for visually oriented or image oriented businesses

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such as design

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businesses, restaurants,

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you know service industries like handyman or you know construction people,

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general contractors, any visually oriented business where images can, enhance the the review experience that add on is gonna be, pretty cool.

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And I can just show you a quick preview of what that will look like.

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So when a user post a review,

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images will be available with that review.

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And what's really cool is, the visitor when they're browsing the site can

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click to enlarge that review,

425
00:29:18.750 --> 00:29:22.450
that image and then browse the the gallery of images here.

426
00:29:23.125 --> 00:29:27.705
And then also if you click to view the specific detail page of a review,

427
00:29:28.325 --> 00:29:28.985
those images

428
00:29:29.285 --> 00:29:30.245
will be there too.

429
00:29:30.245 --> 00:29:35.065
So not only is it good for the review experience the visitor trying to see some aesthetics

430
00:29:35.605 --> 00:29:36.424
of the business,

431
00:29:37.130 --> 00:29:39.389
but also you'll get more clicks on your website,

432
00:29:39.929 --> 00:29:51.450
visitors like to see images, it keeps them around longer, and that's ultimately good for search engine optimization is when Google sees that visitors are staying on your site a bit longer, and certainly images like this can help.

433
00:29:51.450 --> 00:29:57.155
So this one is also just about a week away, and we'll announce in the Facebook group once they're available,

434
00:29:57.615 --> 00:30:03.235
and those of you who are VIP add ons club members will automatically have these add ons once they are released.

435
00:30:04.190 --> 00:30:07.090
Alright. We have some BD Lab updates,

436
00:30:07.390 --> 00:30:08.050
to share.

437
00:30:08.350 --> 00:30:13.890
Not too many, but I think these are pretty helpful, and there are some good ones, coming soon as well.

438
00:30:14.030 --> 00:30:15.650
I'll start there at the top.

439
00:30:16.030 --> 00:30:29.255
Now there's a easy and simple way to add call to action buttons on your homepage in case you don't wanna start visitors off, with the search module on the homepage now there's an easy way to include homepage buttons instead,

440
00:30:29.635 --> 00:30:30.935
and I'll show you exactly,

441
00:30:31.395 --> 00:30:35.230
how how you can do that, I'll show you a quick example of that.

442
00:30:36.170 --> 00:30:42.410
So here's a site here, holistic health finder, it's a sample site we have here to share, I'll just refresh the page.

443
00:30:42.410 --> 00:30:47.230
So we can see here it's starting with the filtered search results here, you know, you're looking for

444
00:30:47.835 --> 00:30:50.415
acupuncture specialists and and so on.

445
00:30:50.475 --> 00:30:54.815
But maybe you don't wanna start the site with a search, you wanna start with a call to action,

446
00:30:55.115 --> 00:30:59.375
register to sign up, you wanna lead them to a landing page, or something else.

447
00:30:59.434 --> 00:31:02.095
Let me show you how you guys can swap this out

448
00:31:03.230 --> 00:31:04.450
for some buttons.

449
00:31:05.309 --> 00:31:08.210
So you can head on over to your design settings now,

450
00:31:08.669 --> 00:31:12.769
and over the next few weeks you'll be seeing some subtle changes in the design settings.

451
00:31:13.309 --> 00:31:26.665
Over the last year or so, we've released a lot of new settings, so it warns us to kind of better organize some of the options that are available here, but we'll be updating the documentation each time we make one of those changes.

452
00:31:27.285 --> 00:31:32.920
In this case, let's go to where we can add buttons to the home page and replace the search module.

453
00:31:33.460 --> 00:31:35.640
So what we want to do is go to the home page layout,

454
00:31:36.180 --> 00:31:41.060
and we want to look for what's called right now the search type, that'll be changed soon.

455
00:31:41.060 --> 00:31:42.920
And if we scroll all the way down,

456
00:31:43.285 --> 00:31:47.865
we can see there's an option here called hero message with button links.

457
00:31:48.245 --> 00:31:49.945
Now go ahead and click on that.

458
00:31:51.205 --> 00:31:58.280
And once I click on that, we can see here I now have three columns for button one, button two, and button three.

459
00:31:59.620 --> 00:32:00.760
So let's just

460
00:32:01.860 --> 00:32:03.960
make some buttons here, register to join.

461
00:32:05.140 --> 00:32:11.960
Obviously you can make these say whatever you want, you can choose the link it will go to, so this is gonna be forward slash join,

462
00:32:12.295 --> 00:32:15.975
and then you can choose the button class of what it will look like.

463
00:32:15.975 --> 00:32:24.055
In this case, I'll do our danger button, this corresponds to, and I'll just backtrack a bit, your buttons that you've set in your main design settings.

464
00:32:24.055 --> 00:32:28.350
So you have six different colors here, primary info all the way to danger,

465
00:32:28.809 --> 00:32:30.669
and in this case I will use

466
00:32:31.049 --> 00:32:33.309
the danger button. And I'll add a second

467
00:32:33.610 --> 00:32:38.509
button, maybe this is it's important to log in, this is a member's only website, let's just pretend.

468
00:32:39.755 --> 00:32:43.295
Log in here, and you can link them to the login page,

469
00:32:44.555 --> 00:32:46.255
and we'll make this one primary.

470
00:32:46.555 --> 00:32:49.455
And I'll go ahead and just save the changes here.

471
00:32:52.200 --> 00:33:02.220
What I'm seeing more and more and it's not that it's bad, there's a search on the homepage it really just depends on how you're trying to funnel visitors on your site, but this is a really great way adding buttons,

472
00:33:02.919 --> 00:33:05.419
to direct people to kind of more important

473
00:33:05.955 --> 00:33:08.375
pages or create like a portal experience,

474
00:33:08.995 --> 00:33:16.375
but we can see here now obviously, you can update the title and the subtitle to say whatever they need to say to correspond to the buttons.

475
00:33:16.595 --> 00:33:20.980
But in this case here we've added two buttons register to join and log in.

476
00:33:21.220 --> 00:33:28.600
So if you do have an effective title here, you may see a tick in your conversion rates because you're funneling people down to just two options,

477
00:33:28.980 --> 00:33:34.440
but again it depends what state your business is in, and your website is in and how you're trying to

478
00:33:34.755 --> 00:33:35.875
navigate your visitors.

479
00:33:35.875 --> 00:33:42.375
But that's available now, and just to backtrack to get that, just go to your homepage layout and for the search type,

480
00:33:42.995 --> 00:33:49.255
search for hero message with button links, and you can have one, two, or three buttons if you leave it empty

481
00:33:49.570 --> 00:33:52.390
or full, the buttons will auto align themselves.

482
00:33:53.970 --> 00:33:54.210
Okay.

483
00:33:54.210 --> 00:34:08.844
This is another big one, up until now you've had to email in to the brilliant directory support team if you'd want wanted to change the kind of look of your site to match one of the themes that we showcase on the Brilliant Directories website.

484
00:34:09.385 --> 00:34:13.965
Let's look at some of those themes now, if you go to the Brilliant Directories company site and click on themes,

485
00:34:14.505 --> 00:34:17.645
you'll see here we have about 10 or so different themes

486
00:34:18.170 --> 00:34:19.550
to check out and try.

487
00:34:20.090 --> 00:34:26.910
All the same functionality is built into all the themes, it's just that on the home page, certain elements are are highlighted

488
00:34:27.210 --> 00:34:28.350
or bubbled up,

489
00:34:28.890 --> 00:34:33.784
to create what the theme is. So what you can do now is and everyone should have this

490
00:34:34.085 --> 00:34:38.505
still in your design settings there is a tab on the right that says change theme,

491
00:34:39.205 --> 00:34:42.025
and you can click on activate theme,

492
00:34:42.725 --> 00:34:44.985
and what this is going to do is,

493
00:34:45.429 --> 00:34:54.330
I'm not gonna change it on on this site, but what this is gonna do is it's going to actually update the design settings to make your home page, just the home page the way it looks,

494
00:34:55.030 --> 00:34:59.850
it's gonna update the necessary design settings to get this starter look

495
00:35:00.465 --> 00:35:04.165
on your site's homepage, and obviously the the color set.

496
00:35:04.785 --> 00:35:14.565
So if you were ever wanted to change, you started a free trial or you just got your new brilliant directories website and it's not the theme you wanted to start with, you can come here now

497
00:35:14.890 --> 00:35:17.710
and change your theme, just click to activate the theme,

498
00:35:18.090 --> 00:35:20.250
and it will only update your design settings.

499
00:35:20.250 --> 00:35:25.710
So if you have custom main menu already set up or anything else, you don't need to worry about that.

500
00:35:27.025 --> 00:35:28.565
Another cool thing is

501
00:35:29.105 --> 00:35:34.165
there are now backups available in your design settings, so your last 10 saves.

502
00:35:34.625 --> 00:35:37.445
If you hit the save changes button or install a theme,

503
00:35:38.065 --> 00:35:41.500
you can go back in time up to 10 saves and

504
00:35:41.880 --> 00:35:42.780
it'll be continuous,

505
00:35:43.320 --> 00:35:51.900
so you'll always have up to 10 backups available of your design settings, so if you made a mistake or you change the color and you don't remember what it was,

506
00:35:52.215 --> 00:35:57.435
hopefully, you can use this feature, you can go back in time to when it was the way you wanted it to be,

507
00:35:57.735 --> 00:36:00.055
and simply click on restore backup.

508
00:36:00.055 --> 00:36:22.369
So you can come back here and it will, restore the backup of your design settings, and what's really cool is we're introducing it here first, but we're gonna wanna start releasing this when you're saving a menu or a form or a widget, so you can go back to some backups in case you have a little oopsie daisy, and you need to revert some changes real easily, you'll be able to use this backup feature.

509
00:36:22.775 --> 00:36:25.115
Alright. This next one I'm really excited about,

510
00:36:25.495 --> 00:36:30.635
they are settings to control how the title font looks on your streaming

511
00:36:31.175 --> 00:36:31.675
sections,

512
00:36:31.975 --> 00:36:34.295
and I'll show you exactly what I'm talking about.

513
00:36:34.295 --> 00:36:44.640
And this is such a small thing but I think it's gonna have such a big impact on your home pages, I would really recommend everyone take advantage of this and I'll tell you what we're referring to now.

514
00:36:44.640 --> 00:36:51.380
So on your home page you have streaming content sometimes it's events or coupons in this case they have

515
00:36:51.895 --> 00:36:54.235
newest members. And up until now,

516
00:36:55.095 --> 00:36:57.675
you could choose the color of this title,

517
00:36:57.975 --> 00:37:00.555
but you couldn't choose the font size,

518
00:37:01.015 --> 00:37:03.435
if it's centered or if it stays left aligned,

519
00:37:04.349 --> 00:37:07.250
or the font weight that's if it's bold or skinny.

520
00:37:07.630 --> 00:37:13.809
So let's actually change this and make it a little bit more eye catching as we scroll down the page.

521
00:37:14.509 --> 00:37:16.849
So this was also in your design settings,

522
00:37:17.390 --> 00:37:21.615
you can go to home page layout and go to home page search settings.

523
00:37:22.154 --> 00:37:24.734
Now these search settings this is what's gonna get a makeover

524
00:37:25.115 --> 00:37:32.494
in the next month or two because there's just so many settings built into here, but for right now this is the way it is but we're gonna have better organization here soon.

525
00:37:32.730 --> 00:37:39.230
So where we wanna go are to the streaming widget settings right here which are at the bottom right of this module,

526
00:37:39.609 --> 00:37:42.270
and you'll see options for title alignment,

527
00:37:42.730 --> 00:37:44.590
title font size, weight,

528
00:37:44.994 --> 00:37:46.775
and some padding on the bottom.

529
00:37:47.395 --> 00:37:51.575
So I'm gonna do something that I think would look nice is I'm gonna center it,

530
00:37:52.595 --> 00:37:53.655
I'm going to

531
00:37:53.955 --> 00:38:03.510
increase the font size a bit, and I'm gonna make it skinny, I'm gonna use light font weight, and just add a little bit of padding on the bottom, and I'll go ahead and save my changes.

532
00:38:04.130 --> 00:38:05.990
And we can do a before and after.

533
00:38:06.370 --> 00:38:09.590
I'll just duplicate this first tab that I have here.

534
00:38:14.565 --> 00:38:19.765
And if we scroll down we could see here now it's centered. It kinda grabs your attention a bit more.

535
00:38:19.765 --> 00:38:23.625
It says newest members. Again, this will apply to any streaming,

536
00:38:24.485 --> 00:38:25.865
sections that you have

537
00:38:26.190 --> 00:38:32.930
on your homepage, it will be uniform, so if you have multiple streaming sections the titles will all follow these rules,

538
00:38:33.950 --> 00:38:44.915
but again normally you'll have two or three streaming widget sections on your site maximum, you may have more in some cases but generally this way you'll have a uniform title, and I think it's a great way to kind of

539
00:38:45.295 --> 00:38:45.795
present

540
00:38:46.335 --> 00:38:47.234
these sections

541
00:38:47.695 --> 00:38:48.595
a bit more.

542
00:38:49.055 --> 00:38:52.675
And even cooler, you know if you wanted to add a background color

543
00:38:53.055 --> 00:38:54.515
to that, so if we

544
00:38:55.550 --> 00:38:59.010
made a white background color here and save the changes,

545
00:39:02.750 --> 00:39:06.530
it can even make the section stand out, even a bit more.

546
00:39:08.424 --> 00:39:10.585
So it just depends how you're doing it.

547
00:39:10.665 --> 00:39:17.405
This is going pretty quick from gray to white, but if you had a section above it, it can certainly stand out a bit more with some color changes.

548
00:39:18.025 --> 00:39:20.760
So those title settings are now available for you.

549
00:39:20.760 --> 00:39:25.340
Again in the homepage layout section, go to the bottom right and the title settings are there.

550
00:39:25.880 --> 00:39:31.500
This next one we talked about it briefly in the previous webinar, there's now a currency format

551
00:39:32.120 --> 00:39:32.620
previewer,

552
00:39:33.234 --> 00:39:35.335
and this is more for our international

553
00:39:36.035 --> 00:39:39.575
users who have a very specific currency formatting needs,

554
00:39:39.875 --> 00:39:42.855
but I'll show you where you can see this and edit this.

555
00:39:43.635 --> 00:39:46.775
This will be in your general settings and it's under the localization

556
00:39:47.450 --> 00:39:49.070
tab. This is your date format,

557
00:39:49.370 --> 00:39:51.630
your main website language time zone,

558
00:39:52.330 --> 00:39:54.110
and also your currency.

559
00:39:55.450 --> 00:39:59.385
So first things first, you of course wanna set the currency for your country,

560
00:40:00.505 --> 00:40:05.405
and then you can choose the format of the numbers. So is it gonna use a comma,

561
00:40:05.785 --> 00:40:07.085
a dot for the decimal,

562
00:40:08.505 --> 00:40:15.165
no decimal places, and this is for your checkout pages when the membership plan pricing is displaying

563
00:40:15.520 --> 00:40:16.260
to the visitor,

564
00:40:16.880 --> 00:40:21.140
how the number should show or when somebody's purchasing a lead or a referral,

565
00:40:21.520 --> 00:40:23.860
all those automated places where the price

566
00:40:24.240 --> 00:40:28.020
of something on your site is listed, this is the format it will follow.

567
00:40:28.575 --> 00:40:33.875
So you can choose the currency prefix and here's the preview here. So based on my current settings,

568
00:40:34.255 --> 00:40:35.315
this is the preview.

569
00:40:35.855 --> 00:40:38.755
So watch as I type here maybe we wanna add USD

570
00:40:40.175 --> 00:40:45.120
after or if you needed USD I mean, before or after you can certainly choose

571
00:40:45.500 --> 00:40:48.080
to do that. If you needed AUD for Australia,

572
00:40:48.700 --> 00:40:50.640
if you wanted to get rid of it here,

573
00:40:51.180 --> 00:40:56.435
and it's really cool because the previewer shows you exactly how it's gonna look on the front end of your site.

574
00:40:56.435 --> 00:40:59.415
Normally this is a one time set it and forget it thing,

575
00:40:59.795 --> 00:41:03.655
but this is new and it's it's it's something that's definitely required

576
00:41:04.035 --> 00:41:05.095
at from the international

577
00:41:05.795 --> 00:41:06.930
users that we've had,

578
00:41:07.490 --> 00:41:12.710
so we're happy to say that this is now available so you can have more control over your currency format.

579
00:41:14.450 --> 00:41:19.829
Alright. And some items that are coming soon, as you know we introduced the draggable content blocks

580
00:41:20.130 --> 00:41:24.595
for some of your web pages, you just drag the blocks in and you can make your changes.

581
00:41:25.055 --> 00:41:28.435
We'll be releasing that for emails very soon. So if you're creating

582
00:41:28.815 --> 00:41:32.355
email newsletters as Corey said, he uses that quite frequently in the system.

583
00:41:32.655 --> 00:41:35.725
- We'll have some premade blocks where you can just swap out
- the images and the text and hopefully
- that'll help you construct, and

584
00:41:38.630 --> 00:41:40.809
stack your email content a bit easier.

585
00:41:41.269 --> 00:41:45.349
This one is at the top of the list coming next, so I think it'll be released next week.

586
00:41:45.349 --> 00:41:49.130
The ability to select your member smart lists when you're scheduling,

587
00:41:49.665 --> 00:41:52.405
your newsletter. So if you create a very specific segment

588
00:41:52.785 --> 00:41:55.525
of members like non active California

589
00:41:56.225 --> 00:41:57.045
gold members,

590
00:41:57.585 --> 00:41:59.025
you can save that list.

591
00:41:59.185 --> 00:42:07.850
Right now you can just save the list and export it, but with the smart list for newsletters, you'll be able to select that smart list and just send those specific members a newsletter.

592
00:42:07.850 --> 00:42:11.850
So you can have hyper focused newsletter campaigns that you're sending out.

593
00:42:12.010 --> 00:42:18.005
This one is also just on the cusp of being released the ability if you're working with staff members to log out your staff members,

594
00:42:18.545 --> 00:42:20.144
as the owner of the website.

595
00:42:20.144 --> 00:42:31.160
So just for an extra layer of security, if you've let go of someone or you're concerned that they someone might be logged in on another device, the force end admin session will definitely log them out on any device,

596
00:42:31.460 --> 00:42:35.319
that they're currently logged in on. So that should provide some peace of mind there.

597
00:42:35.540 --> 00:42:38.520
And this next one is pretty big, again related to emails.

598
00:42:39.460 --> 00:42:54.885
Right now when a visitor fills out the contact us form on your site or the newsletter form, there actually are settings where you can choose the confirmation email that goes to that person who filled out the form, and also you can choose if the admin receives an email,

599
00:42:55.825 --> 00:42:57.345
after that form is submitted.

600
00:42:57.345 --> 00:43:01.410
Right now it's just for your contact us form and your newsletter sign up form.

601
00:43:01.650 --> 00:43:07.349
However, we're going to be releasing the ability to set the same email settings for any form on your site.

602
00:43:07.569 --> 00:43:17.270
So if you wanna go wild and you wanna know when someone creates a coupon on your site, you know, John just, you know, created a new coupon because they filled out the coupon creation form.

603
00:43:17.865 --> 00:43:21.085
You can have email settings for any type of form

604
00:43:21.385 --> 00:43:22.205
on your site.

605
00:43:22.265 --> 00:43:29.885
And here we go, this is for raffle number three, the timer is going off, and I'll just go through these last two points here and then we'll get to the raffle.

606
00:43:30.870 --> 00:43:40.570
You know, again for those of you getting started you may be importing members, we're gonna be creating a method so you can map and preview your data to make sure that you're importing the members

607
00:43:40.870 --> 00:43:43.450
with the right data matched up to the right columns.

608
00:43:44.325 --> 00:43:47.785
And this one I'm really really excited with is the same page

609
00:43:48.085 --> 00:43:49.525
express member sign up.

610
00:43:49.525 --> 00:43:55.625
So on right now all the members when they sign up for your page, they have to go to that checkout page.

611
00:43:56.609 --> 00:44:01.750
This is gonna allow you to pin one free sign up plan to the login page,

612
00:44:02.210 --> 00:44:07.589
and visitors can do an express sign up right on that login page if they don't have a login account

613
00:44:07.890 --> 00:44:10.630
currently. So that's also gonna help you guys increase

614
00:44:11.165 --> 00:44:12.865
subscribers, so that should be released

615
00:44:13.405 --> 00:44:14.145
very soon

616
00:44:14.605 --> 00:44:15.345
as well.

617
00:44:15.805 --> 00:44:18.385
Let's go back to the raffle here

618
00:44:18.845 --> 00:44:20.785
and let's see, yeah we still have

619
00:44:21.085 --> 00:44:22.705
everyone here on the webinar.

620
00:44:23.565 --> 00:44:24.065
Alright,

621
00:44:25.020 --> 00:44:27.680
So let's go here, we're doing the final

622
00:44:28.060 --> 00:44:29.920
raffle giveaway for webinar

623
00:44:30.220 --> 00:44:30.960
100.

624
00:44:31.580 --> 00:44:32.800
I'll go to my

625
00:44:33.500 --> 00:44:35.440
number generator screen, so

626
00:44:35.820 --> 00:44:41.875
we're going to generate a random number here and I'm gonna count down from the attendee list and hopefully

627
00:44:42.415 --> 00:44:44.275
it's you. Here we go.

628
00:44:45.855 --> 00:44:47.315
Woah, 87.

629
00:44:47.935 --> 00:44:51.235
Alright, that's a high number. I'm gonna start counting quick here.

630
00:44:52.700 --> 00:44:53.920
Shirley Woods.

631
00:44:54.460 --> 00:44:56.880
I'm gonna try to unmute your microphone Shirley.

632
00:44:57.420 --> 00:45:00.319
Looks like Shirley's mic is muted, but congratulations

633
00:45:01.420 --> 00:45:02.640
to Shirley Woods.

634
00:45:04.299 --> 00:45:06.319
We'll contact you after the webinar

635
00:45:06.885 --> 00:45:12.645
and, we'll send you your lifetime website plan. I'll try again to unmute your microphone surely.

636
00:45:12.645 --> 00:45:15.225
Nope. Doesn't look like it's working. That is okay.

637
00:45:15.685 --> 00:45:20.825
I have Dennis Tenerino here right next to me. He's saying to do one one more

638
00:45:21.150 --> 00:45:24.049
before we end webinar 100. Alright.

639
00:45:24.349 --> 00:45:27.089
Let's do one more raffle here.

640
00:45:27.470 --> 00:45:30.770
It'll be the final one for a free lifetime website giveaway.

641
00:45:31.390 --> 00:45:36.210
So what I'll do is I will push the button here and we will generate hopefully it's not such a high number.

642
00:45:37.835 --> 00:45:40.095
49. Alright. Here we go, guys.

643
00:45:41.595 --> 00:45:42.575
49,

644
00:45:45.994 --> 00:45:48.815
- I'll
- try to unmute your microphone, Lucy Richards.

645
00:45:49.194 --> 00:45:50.974
Looks like Lucy is muted.

646
00:45:51.420 --> 00:45:55.280
Alright. No worries. Just calling on you guys randomly obviously. So,

647
00:45:55.660 --> 00:45:57.839
we'll put your name down here. Lucy,

648
00:45:58.140 --> 00:45:59.740
you were number 49

649
00:45:59.740 --> 00:46:02.160
there. We will send your lifetime

650
00:46:02.540 --> 00:46:04.480
website to you shortly after

651
00:46:04.859 --> 00:46:05.520
the webinar.

652
00:46:06.474 --> 00:46:09.835
Alright, guys. What we wanted to do now is those were the lab updates.

653
00:46:09.835 --> 00:46:12.095
Congratulations to all the raffle winners, but,

654
00:46:12.635 --> 00:46:14.875
we do wanna take some questions and answers here.

655
00:46:14.875 --> 00:46:19.855
We obviously covered a lot of updates, so I'll lower everyone's hands now.

656
00:46:20.640 --> 00:46:26.960
And, what we can do is we can take some questions about your website or some of the features you've you've heard about today and we'll do the best,

657
00:46:27.520 --> 00:46:33.460
that we can do to help you out or if you just wanna say anything about your experience with BD over your time with us so far.

658
00:46:33.935 --> 00:46:37.055
- So we actually had
- a few people ask about page backups.

659
00:46:37.055 --> 00:46:40.915
They wanted to know if those needed to be done manually, if they were done automatically,

660
00:46:41.375 --> 00:46:48.420
if they applied a theme and they decided they didn't like it, if they could just select from one of their backups to revert that change, all those sorts of things.

661
00:46:48.819 --> 00:46:50.200
- Very good question. So,

662
00:46:50.500 --> 00:46:55.000
if you install a theme or you click the save changes button on your design settings,

663
00:46:55.380 --> 00:47:00.280
before it saves those changes, it's gonna save a snapshot of your current design settings,

664
00:47:00.744 --> 00:47:07.964
and that's what can be reverted back is right before it saves internally it's doing a snapshot of your current settings

665
00:47:08.265 --> 00:47:11.085
and you could it'll it'll save that up to 10 times,

666
00:47:11.464 --> 00:47:14.045
each time there'll be up to 10 backups available.

667
00:47:14.610 --> 00:47:22.710
So yeah, if you install a theme and you don't like the way it looks or you wanna go back, you could just hit the most recent backup button and that should get you back the way you were.

668
00:47:23.010 --> 00:47:28.045
- Alright. I see Mark's got his hand up here. How's it going Mark?
- Hi Jason. Hey, David. Hi.

669
00:47:28.045 --> 00:47:31.165
- How are you?
- Good. Good. Thanks for joining the webinar today.
- Yeah.

670
00:47:31.165 --> 00:47:33.905
- Congratulations on your hundredth video.
- Thank you.

671
00:47:34.845 --> 00:47:36.705
- Just just a real quick question.

672
00:47:37.565 --> 00:47:41.105
I was thinking about the guest you had on tonight. He mentioned about leveraging,

673
00:47:42.160 --> 00:47:44.260
Facebook groups. Has anyone,

674
00:47:44.720 --> 00:47:45.220
tried,

675
00:47:46.480 --> 00:47:47.520
you know, using,

676
00:47:47.920 --> 00:47:48.420
LinkedIn

677
00:47:48.800 --> 00:47:51.380
or any of the other platforms out of curiosity?

678
00:47:52.240 --> 00:47:55.220
- So we even as Brilliant Directories used

679
00:47:55.595 --> 00:47:59.214
LinkedIn. That was where our you know, we we promote our Facebook group.

680
00:47:59.835 --> 00:48:01.855
For us, for for Brilliant Directories,

681
00:48:02.474 --> 00:48:07.454
it wasn't as effective for engaging the community as the Facebook group was.

682
00:48:08.190 --> 00:48:10.510
Let me lower everyone Brian, I see you have your hand up there.

683
00:48:10.510 --> 00:48:20.655
I'm gonna lower everyone's hands down here, but maybe someone who is using LinkedIn or who has tried using LinkedIn in the past to to cultivate a community, maybe you can chime in here.

684
00:48:20.655 --> 00:48:24.255
- I was just curious because most of mine is b two b Mhmm.

685
00:48:24.335 --> 00:48:26.675
And I was wondering, you know, Facebook versus

686
00:48:27.375 --> 00:48:31.075
LinkedIn if one would be more preferable than the other one.

687
00:48:31.695 --> 00:48:33.635
- I hear you. Yeah.
- A b two b audio.

688
00:48:34.050 --> 00:48:37.410
- I hear you. I think it depends on the type of business. Lindsay has her hand up.

689
00:48:37.410 --> 00:48:39.170
Lindsay, I'm gonna unmute you here.

690
00:48:39.170 --> 00:48:42.950
Maybe you could share some wisdom with us here on LinkedIn about LinkedIn.

691
00:48:43.810 --> 00:48:46.870
- Okay. Yeah. My my my market is on LinkedIn.

692
00:48:47.484 --> 00:48:49.405
So I actually have a group on LinkedIn.

693
00:48:49.405 --> 00:48:52.545
It's the biggest of its kind in the sector that I work in in the world.

694
00:48:53.325 --> 00:48:57.825
So, basically, Facebook for me is I have a group on there. It's only 4,000.

695
00:48:58.365 --> 00:48:59.484
Well, on LinkedIn, I have,

696
00:49:00.285 --> 00:49:01.900
about 35,000

697
00:49:01.900 --> 00:49:04.080
followers, and I have a group with

698
00:49:04.700 --> 00:49:05.840
23,000.

699
00:49:05.900 --> 00:49:09.680
So for me, my audience is from LinkedIn rather than Facebook.

700
00:49:10.220 --> 00:49:11.440
- And how are you cultivating

701
00:49:11.740 --> 00:49:13.600
or how did you originally cultivate,

702
00:49:14.685 --> 00:49:19.265
those subscribers on LinkedIn to your group or following you you or your company on LinkedIn?

703
00:49:20.445 --> 00:49:22.945
- In a previous role, I was a business development

704
00:49:23.245 --> 00:49:25.345
person going out and talking to businesses.

705
00:49:26.550 --> 00:49:32.570
And so I put a group so I would go to HR managers, the corporate people, and invite them to a group.

706
00:49:32.710 --> 00:49:36.090
I would then stood put on events, etcetera, and it's just grown.

707
00:49:36.630 --> 00:49:37.130
- Fantastic.

708
00:49:37.750 --> 00:49:42.095
- So
- For me, it's pretty much like
- what you do on Facebook. I've done it through LinkedIn.

709
00:49:42.475 --> 00:49:42.975
- Gotcha.

710
00:49:43.195 --> 00:49:49.615
And since you've done both, Lindsay, what's different from the LinkedIn members than the Facebook members for you?

711
00:49:50.235 --> 00:49:52.815
- It could be the sector I work in. I work in education.

712
00:49:54.470 --> 00:49:56.170
So it'd be college principals.

713
00:49:56.470 --> 00:49:59.930
It will be CEOs of company. They are more likely to be found

714
00:50:00.549 --> 00:50:03.130
on LinkedIn than I would find them in the Facebook group.

715
00:50:03.750 --> 00:50:04.250
- Fantastic.

716
00:50:04.630 --> 00:50:08.975
- If they have Facebook accounts, they're normally private ones, family ones. So,

717
00:50:09.515 --> 00:50:11.215
you know, I can have some organizations,

718
00:50:11.675 --> 00:50:14.255
and I can have 17 members of that organization

719
00:50:14.795 --> 00:50:16.175
who I'm connected to.

720
00:50:17.035 --> 00:50:18.475
- On LinkedIn.
- Because they're on

721
00:50:19.115 --> 00:50:23.455
it's more of a but they see more of the professional platform than they would Facebook.

722
00:50:24.010 --> 00:50:27.310
- Brilliant. Thank you so much.
- Exactly that you actually work in.

723
00:50:27.770 --> 00:50:28.830
- I think you're right.

724
00:50:29.210 --> 00:50:34.590
In Corey's case, he's he's working with a lot of, I think serve local service providers

725
00:50:35.210 --> 00:50:35.950
and professionals,

726
00:50:37.125 --> 00:50:40.425
a little bit different than people that are in the corporate environment.

727
00:50:41.125 --> 00:50:44.825
- It seems
- I'll give you an example. It's like I
- work with Coca Cola.

728
00:50:45.605 --> 00:50:49.785
They're not likely to be having people have business discussions on Facebook.

729
00:50:49.845 --> 00:50:51.385
They would they would be on LinkedIn.

730
00:50:51.780 --> 00:50:55.140
- Right. Right. Thank you so much, Lindsay, for for your feedback there.

731
00:50:55.140 --> 00:50:59.720
So, Mark, there's some differences there that Lindsay shared and glad to hear that you're doing so well.

732
00:51:00.180 --> 00:51:04.765
And and you've tested both markets LinkedIn and Facebook and you found what works for you, Lindsay.

733
00:51:04.765 --> 00:51:07.005
Corey has his hand up here maybe he has some,

734
00:51:07.405 --> 00:51:09.185
insight on that as well. Corey, please.

735
00:51:09.645 --> 00:51:13.805
- Yeah. Yeah. Lindsay, first and foremost, this is incredible to have a group on LinkedIn that large.

736
00:51:13.805 --> 00:51:16.605
That's no. That's not easy and I think you're you're doing something great there.

737
00:51:16.605 --> 00:51:19.505
I'd love to talk with you offline. Feel free to reach out. It'd be awesome.

738
00:51:20.032 --> 00:51:26.600
To add to what Mark was saying, Instagram is a very powerful way for a b2b as well because you can go out and follow the Chambers,

739
00:51:27.300 --> 00:51:29.140
and Angie's List and Thumbtack and those guys.

740
00:51:29.140 --> 00:51:35.935
You can follow their followers to bring them back into your Instagram page and then redirect them in the bio link,

741
00:51:36.475 --> 00:51:39.435
of your Instagram profile to your Brilliant Directories website.

742
00:51:39.435 --> 00:51:41.355
So there's a little funnel that you can build.

743
00:51:41.515 --> 00:51:46.260
Anyway, just to add to what you're you're asking earlier, I think the Instagram is also very powerful for that.

744
00:51:47.220 --> 00:51:52.280
- That's fantastic. That's some good out of the box thinking is finding unique ways to tap into,

745
00:51:52.660 --> 00:51:56.500
your potential members and and market there. Thank you very much for sharing that.

746
00:51:56.500 --> 00:51:58.260
So that's what Corey just mentioned.

747
00:51:58.260 --> 00:52:10.451
He's going on Instagram, and a lot of these professionals or service providers, they're following, bigger companies, you know, such as HomeAdvisor and he's tapping into their followers, so great, great tip there.

748
00:52:10.451 --> 00:52:16.450
- And we have our good friend Colette here. How are you, Colette?
- Hi, Jason. How are you?
- Fantastic.

749
00:52:16.510 --> 00:52:18.450
- How are you today?
- Very good. Thank you.

750
00:52:18.830 --> 00:52:22.930
- And what's your question?
- Really good. I just wanted to give you and your whole team

751
00:52:23.470 --> 00:52:24.590
a a shout out.

752
00:52:25.310 --> 00:52:28.130
Congrats on the Hendricks webinar. I think I've attended

753
00:52:28.695 --> 00:52:33.415
probably most of them and really, really appreciate all the support that we get from BD.

754
00:52:33.415 --> 00:52:34.235
So thank you.

755
00:52:34.695 --> 00:52:37.675
- Thank you as well, Colette. You've you're definitely

756
00:52:38.295 --> 00:52:40.695
an all star. You're you're active in the Facebook group.

757
00:52:40.695 --> 00:52:43.940
You've, you know, we thank you for joining in on the webinars.

758
00:52:44.080 --> 00:52:47.460
Do you have any words of wisdom for those on the webinar?

759
00:52:48.240 --> 00:52:53.200
You know, I know I know that you're very passionate about your website and I know it brings you some some happiness.

760
00:52:53.200 --> 00:52:53.940
Do you have,

761
00:52:54.240 --> 00:52:57.300
any tips for, our fellow BD users here

762
00:52:57.665 --> 00:53:00.405
- or or a single tip?
- I guess it is about,

763
00:53:01.425 --> 00:53:02.965
single tip, very difficult.

764
00:53:03.585 --> 00:53:05.205
Probably just hang in there.

765
00:53:06.465 --> 00:53:13.019
It is about being passionate and just keeping connected with with the community that you're involved in and the,

766
00:53:13.980 --> 00:53:15.119
within your website.

767
00:53:15.500 --> 00:53:16.559
- Thank you so much.

768
00:53:17.099 --> 00:53:21.359
Yeah. I think she touched on a good point is and I think a lot of us forget that.

769
00:53:21.579 --> 00:53:27.915
I remember in the earlier days of Brilliant Directories, a lot of people, they wanted to start their directories, import listings.

770
00:53:28.215 --> 00:53:33.195
You know, we'd get a lot of calls. I have 2,000,000 I have 2,000,000 business records in Oregon.

771
00:53:33.734 --> 00:53:39.059
Can I import them? Will I be will I will I make a million bucks? And, you know, these days,

772
00:53:40.000 --> 00:53:44.000
you know, that model can work to an extent, but these days members wanna be nurtured.

773
00:53:44.000 --> 00:53:47.780
They wanna people wanna feel that they're part of something, they're getting something back.

774
00:53:48.160 --> 00:53:50.579
And I think that's what Colette touched on is

775
00:53:50.880 --> 00:53:54.484
with our these aren't just directories, they're they're member communities

776
00:53:54.865 --> 00:53:58.305
and they wanna follow they wanna get behind what your mission is.

777
00:53:58.305 --> 00:54:00.645
So the better you can demonstrate and illustrate

778
00:54:00.945 --> 00:54:16.690
what you stand for, why your website exists, who you're serving, how you're helping them, You need to create resource pages that outline those things, so when they look at your membership plans, they know what they're signing up for and getting behind, and of course, what they can expect back from it.

779
00:54:16.690 --> 00:54:18.290
So thank you, Colette, for sharing that.

780
00:54:18.290 --> 00:54:25.955
I think it's over it's something that's commonly overlooked is how can I nurture and engage with my community, so keep that in mind guys?

781
00:54:26.655 --> 00:54:30.335
Alright. Let's see if anyone else has, their hands up here. We have,

782
00:54:31.215 --> 00:54:33.555
Charlene. I'm gonna unmute your mic.

783
00:54:33.890 --> 00:54:35.510
Looks like yourself muted, Charlene.

784
00:54:36.450 --> 00:54:39.250
- Hi. Hello. Can you hear me, Charlene?
- We can hear you just fine.

785
00:54:39.250 --> 00:54:40.630
Where are you calling in from today?

786
00:54:41.250 --> 00:54:44.230
- I'm calling all the way from Saint Lucia in The Caribbean.

787
00:54:44.690 --> 00:54:46.150
- Okay.
- 8PM here.

788
00:54:46.475 --> 00:54:46.975
- Okay.

789
00:54:47.355 --> 00:54:51.055
- So I I signed up for Brilliant Directory last year,

790
00:54:51.355 --> 00:54:53.615
and I am shamefully one of those who's

791
00:54:54.075 --> 00:54:54.815
been following,

792
00:54:55.115 --> 00:54:58.335
who started the work, and I have yet to

793
00:54:58.730 --> 00:55:04.589
make anything of it. I'm really passionate about it. I'm a mom of a four year old. I love him.

794
00:55:04.890 --> 00:55:13.425
And the site really came out from a need that I saw at the time where I couldn't find things specifically for children, and we do not have that right now.

795
00:55:13.425 --> 00:55:17.845
So I thought it would have been a really good idea to come up with this site family

796
00:55:18.305 --> 00:55:18.805
oriented

797
00:55:19.185 --> 00:55:21.445
services. You know, when you go on there,

798
00:55:21.985 --> 00:55:24.565
whoever you get, they're focused on family.

799
00:55:24.865 --> 00:55:28.520
It's if you have to get, you know, people to come into your home to clean,

800
00:55:28.900 --> 00:55:31.620
then you know they're good people, you know, that sort of thing.

801
00:55:31.620 --> 00:55:37.400
And I just wanted to know if you've seen any other format, any other directory similar to that,

802
00:55:37.940 --> 00:55:40.920
or is it all just strictly professional sites

803
00:55:41.355 --> 00:55:41.855
and,

804
00:55:42.235 --> 00:55:45.455
real estate? Because I have not seen any, and now I'm doubting.

805
00:55:46.235 --> 00:55:49.935
- Quite honestly, now I'm doubting myself.
- I I have actually.

806
00:55:50.715 --> 00:55:52.895
I I have seen sites where you can,

807
00:55:53.595 --> 00:55:54.494
find caretakers,

808
00:55:54.795 --> 00:55:55.295
actually.

809
00:55:55.770 --> 00:55:56.510
Local caretakers,

810
00:55:57.850 --> 00:56:01.150
you know, for your children or your nanny or to take care of your household.

811
00:56:01.690 --> 00:56:06.170
I I don't I don't don't have permission to share the specific site I'm referring to,

812
00:56:07.050 --> 00:56:12.555
but I just in general on the Brilliant Directories platform, just directories out there, I have seen sites,

813
00:56:13.035 --> 00:56:16.255
especially in more remote or rural or smaller areas.

814
00:56:16.795 --> 00:56:19.855
I don't know how big your area is, but it seems that,

815
00:56:20.890 --> 00:56:26.190
you know, I think what what it comes down to is again and and Corey can touch on this is,

816
00:56:26.970 --> 00:56:33.950
explaining the value that not only the visitor, the consumer is gonna get from your site but the value that the professional

817
00:56:34.965 --> 00:56:36.245
is going to get from,

818
00:56:36.565 --> 00:56:44.665
from joining your site, and it seems to be because you're talking about more personal roles of people coming in to people's households and things like that.

819
00:56:44.805 --> 00:56:48.025
Perhaps you need to establish some type of a vetting process

820
00:56:48.730 --> 00:56:49.230
that

821
00:56:49.530 --> 00:56:51.710
establishes website as a credible

822
00:56:52.330 --> 00:57:03.215
accredited or some credible stamp of approval where if the professional is on your site you've done some type of a vetting process where it's not just any random person off off the street.

823
00:57:04.235 --> 00:57:09.675
I would talk to the professionals, ask them what's the hardest part about getting a gig or a job,

824
00:57:10.075 --> 00:57:14.495
you know, over their years of their experience and try to address those problems

825
00:57:15.060 --> 00:57:18.840
as a solution of your of your community. So probably asking

826
00:57:19.140 --> 00:57:25.720
both sides, you know, the households and the caretakers or the people who are are you talking about, what's been their

827
00:57:26.100 --> 00:57:27.880
biggest pain point or challenges

828
00:57:28.755 --> 00:57:37.255
over the last few years for getting connected with, whether it's a professional or finding a household to work with, and then find ways to address those problems

829
00:57:37.795 --> 00:57:39.635
on your website and through your solution.

830
00:57:39.635 --> 00:57:45.310
That might be a good path to take, and I do want to specifically for you, I do wanna recommend,

831
00:57:46.650 --> 00:57:50.830
you know, we we mentioned Patrick Burnell earlier in the webinar

832
00:57:51.210 --> 00:57:52.270
and he's created

833
00:57:52.570 --> 00:57:53.710
three gurus.

834
00:57:54.330 --> 00:57:59.805
I recommend, I'm gonna share this link in the chat here, they have a video, just put your name and email address, they have

835
00:58:00.984 --> 00:58:08.444
a video and it's a real video with real actionable steps and they tell you how to find out what the problem is in your community

836
00:58:09.180 --> 00:58:12.400
and in with the people you're trying to serve and how to

837
00:58:13.020 --> 00:58:27.925
solve that problem on your website so when you launch you know that you have something meaningful for a community and you're not just going off of something you think is a good idea you actually have data because you've done surveys and you've reached out and and you know that this is there's a problem that needs to be filled.

838
00:58:27.925 --> 00:58:32.425
So I'd recommend, watching this video, they'll tell you an exact launch plan,

839
00:58:32.965 --> 00:58:37.625
or things to do before you launch your site so you can address the problems of your community.

840
00:58:38.349 --> 00:58:39.170
- Thank you, Jason.

841
00:58:39.869 --> 00:58:40.349
- Alright.

842
00:58:40.910 --> 00:58:45.569
We'll we'll end it there guys. Thank you so much for an amazing

843
00:58:45.869 --> 00:58:46.750
100

844
00:58:46.750 --> 00:58:47.250
webinars.

845
00:58:47.869 --> 00:58:53.890
Just to backtrack a bit, we have two new add ons coming very soon, community comments and reviews

846
00:58:54.395 --> 00:58:55.055
with photos,

847
00:58:56.075 --> 00:59:08.470
thank you so much to Corey Barnes for sharing his experience on how he's been able to leverage Facebook groups with his brilliant directories website, I recommend everyone go to fbgroupaccelerator.com.

848
00:59:08.470 --> 00:59:11.690
We did share a link in the chat, just a bit earlier

849
00:59:12.070 --> 00:59:17.770
and it's been so much fun. We're gonna keep things going. If we didn't get to your questions today,

850
00:59:18.230 --> 00:59:20.730
please join us, in the Facebook group.

851
00:59:21.305 --> 00:59:26.045
We'll answer your questions there. You can start discussions there. On behalf of myself,

852
00:59:26.745 --> 00:59:27.245
David,

853
00:59:27.625 --> 00:59:28.765
Cedric the entertainer,

854
00:59:29.065 --> 00:59:33.965
Corey Barnes, and the entire Brilliant Directories family, thank you guys for 100

855
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amazing

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webinars

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looking forward to the next 100.

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The next webinar will be in two weeks and we will keep the good times rolling.

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So thank you guys so much.

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Have a brilliant day and a wonderful week. We'll see you in the next webinar. Bye bye.