WEBVTT 1 00:00:00.880 --> 00:00:04.960 Alright. Welcome again to everyone. I see that the room is filling up fast. 2 00:00:04.960 --> 00:00:08.020 It's great to see so many people joining us here today. 3 00:00:08.080 --> 00:00:12.639 Those of you who are already logged in, I know that today's webinar falls on Halloween. 4 00:00:12.639 --> 00:00:18.164 Does anyone have any plans after the webinar to go trick or treating or out to any events? 5 00:00:18.164 --> 00:00:19.625 Let's see. A show of hands 6 00:00:20.165 --> 00:00:20.665 here. 7 00:00:21.685 --> 00:00:22.185 Alright. 8 00:00:22.645 --> 00:00:24.425 Emily, great to see that. 9 00:00:25.125 --> 00:00:25.625 Dennis, 10 00:00:26.805 --> 00:00:30.904 looks like you're wrote in that you're going to a fun Halloween party. That's awesome. 11 00:00:31.260 --> 00:00:32.640 Have a spooky time. 12 00:00:33.180 --> 00:00:36.940 Sunny. Sunny's got some plans after the webinar. That's really great. 13 00:00:36.940 --> 00:00:40.800 We could have this webinar here and, and enjoy the holiday 14 00:00:41.260 --> 00:00:46.720 at the same time. Wanna say hi to a few good, friends and familiar names I see out there. Tyler 15 00:00:47.155 --> 00:00:52.375 and Wendy, welcome to Webinar Wednesday. Vincent, it's always great to see you here as well. 16 00:00:52.995 --> 00:00:54.375 Arlana and Blair, 17 00:00:54.835 --> 00:01:00.995 thank you for joining us here for Webinar Wednesday. I believe this is Webinar Wednesday number 51. 18 00:01:00.995 --> 00:01:06.660 The previous one, we surpassed 50 webinars, which is fantastic. It's over a hundred hours 19 00:01:07.120 --> 00:01:10.979 of training workshops that we have now that is available on our website. 20 00:01:11.360 --> 00:01:16.500 Alright, gang. Let's dive right into it. Welcome to another edition of 21 00:01:16.975 --> 00:01:19.635 webinar Wednesdays by Brilliant Directories, 22 00:01:20.095 --> 00:01:21.955 tips to grow your online 23 00:01:22.415 --> 00:01:22.915 community. 24 00:01:23.855 --> 00:01:29.855 I'm Jason there on the left, and we're lucky to be joined by Rick and Patrick today. 25 00:01:29.855 --> 00:01:33.030 Rick is one of the support specialists here at Brilliant Directories. 26 00:01:33.250 --> 00:01:37.570 Chances are very likely that you've interacted with him through the support ticketing system. 27 00:01:37.570 --> 00:01:41.030 He's awesome. And we're also lucky to have Patrick with us today. 28 00:01:41.170 --> 00:01:46.630 Patrick is a digital marketing expert and has helped hundreds, if not thousands, of directory website owners 29 00:01:46.965 --> 00:01:51.924 align their websites to a path of success. So Rick and Patrick, thank you for joining us today. 30 00:01:51.924 --> 00:01:53.705 I'm really excited about today's webinar. 31 00:01:54.965 --> 00:01:59.640 Alright. Thanks for having me, Jason. Looking forward to it. Thank you, Jason. Happy to be. 32 00:02:00.920 --> 00:02:02.060 Alright. Awesome. 33 00:02:03.080 --> 00:02:08.120 And I always like to mention, if you haven't already done so, we can wait twenty seconds for you. 34 00:02:08.120 --> 00:02:15.235 Please go ahead and join our Facebook group. You can go to brilliantdirectories.com/Facebook. 35 00:02:15.235 --> 00:02:17.495 It's a great way to continue the conversations 36 00:02:17.875 --> 00:02:19.415 after and in between 37 00:02:19.715 --> 00:02:25.175 webinar Wednesdays. There is tremendous amount of participation there. I'm on there myself. 38 00:02:25.475 --> 00:02:32.319 Patrick is in there, and there are a lot of great, fellow directory owners that are asking great questions and also providing 39 00:02:32.780 --> 00:02:34.879 great answers and workarounds and solutions, 40 00:02:35.180 --> 00:02:41.040 to your questions that you might have. So please go to brilliantdirectories.com/facebook. 41 00:02:41.285 --> 00:02:45.865 Join the group, we'll happily accept you, and can't wait to see you there as well. 42 00:02:47.285 --> 00:02:55.205 And if this is your first time joining webinar Wednesday on behalf of myself, Patrick, Rick, and all the regular attendees here, welcome. 43 00:02:55.205 --> 00:02:57.180 It's so great for you to be with us here 44 00:02:57.659 --> 00:03:00.239 today. Webinar Wednesday is a great 45 00:03:01.659 --> 00:03:07.120 platform and area to learn how to improve your marketing skills to help your website 46 00:03:07.579 --> 00:03:08.400 grow faster. 47 00:03:08.459 --> 00:03:13.065 Setting up the site can be done really in a few minutes or overnight, but then the real work 48 00:03:13.444 --> 00:03:17.305 begins and getting people to visit your website, sign up to your website, 49 00:03:17.685 --> 00:03:19.545 nurturing those relationships so, 50 00:03:19.845 --> 00:03:21.125 they continue to grow. 51 00:03:21.125 --> 00:03:27.909 So we like to cover topics related to converting visitors into members in webinar Wednesdays, how to increase your website traffic. 52 00:03:27.909 --> 00:03:29.530 We could look at SEO strategies. 53 00:03:30.709 --> 00:03:40.730 Two of my favorites on this list are identifying revenue opportunities, and that actually stems from first identifying who your audience is and the industry that you're serving. 54 00:03:41.005 --> 00:03:44.705 And the second one that I like most on this list is how to improve your websites 55 00:03:45.085 --> 00:03:47.905 navigation, how to create a simple and direct path 56 00:03:48.285 --> 00:03:50.385 to help the website visitor, 57 00:03:51.165 --> 00:03:54.360 succeed in signing up to your website. 58 00:03:54.580 --> 00:03:59.319 So if you have questions on these topics or other various topics, please have keep them handy. 59 00:03:59.379 --> 00:04:07.239 I will be taking questions a little later in the webinar, and we'd love to take a look at your site and see if we could provide some helpful feedback for you. 60 00:04:08.975 --> 00:04:14.595 And we covered this topic as a tip of the week, and I think we're just gonna make it a staple just as a reminder 61 00:04:14.975 --> 00:04:15.715 for everyone, 62 00:04:16.015 --> 00:04:20.675 in all the webinar Wednesdays moving forward is just a reminder not to get stuck 63 00:04:21.410 --> 00:04:23.030 on the hamster wheel. 64 00:04:23.490 --> 00:04:25.669 And when you're working on your community, 65 00:04:26.370 --> 00:04:27.750 on your directory website, 66 00:04:28.610 --> 00:04:32.770 you're probably wearing many hats. You might have a team that's assisting you. 67 00:04:32.770 --> 00:04:35.270 It's important not to get stuck 68 00:04:35.655 --> 00:04:39.275 on one step of the process of growing your community. 69 00:04:39.895 --> 00:04:44.475 You always wanna find a need and fill it. So that's the problem that you're solving. 70 00:04:44.855 --> 00:04:50.635 You want to create content that sells and gets people excited to explore your website. 71 00:04:51.110 --> 00:04:52.490 You also want to have, 72 00:04:53.110 --> 00:04:55.270 an easy to use website and design. 73 00:04:55.270 --> 00:05:02.390 So once you know what you want to, the content you want on your website, then you want to put it on a website where people can read it. 74 00:05:02.390 --> 00:05:05.130 Then you want to focus on driving traffic to your website, 75 00:05:05.435 --> 00:05:09.435 then you wanna follow-up with your members, and then you wanna repeat the process all over again. 76 00:05:09.435 --> 00:05:19.640 After you follow-up with your members, potentially you'll find a new need and fill it, and then you'll create copy that sells and and solves that problem, and you'll do this process over and over again. 77 00:05:19.640 --> 00:05:24.780 You never wanna get stuck for example in step three, where you're just stuck designing your site, 78 00:05:25.160 --> 00:05:27.960 and you never move on to focusing on driving traffic. 79 00:05:27.960 --> 00:05:32.060 You always wanna do things in small chunks and pieces and continuously, 80 00:05:32.760 --> 00:05:34.405 move forward in the process. 81 00:05:34.705 --> 00:05:37.685 That'll help you have continuous growth with your website. 82 00:05:38.865 --> 00:05:41.685 So we have a few things to review in today's webinar. 83 00:05:41.905 --> 00:05:46.725 I did a Facebook live earlier in the week on the new add on that we have, PayPerPost. 84 00:05:47.825 --> 00:05:48.385 It's been 85 00:05:49.039 --> 00:05:52.479 it was highly anticipated. A lot of people were looking forward to this one. 86 00:05:52.479 --> 00:05:54.340 So I just wanna do a quick demo 87 00:05:54.880 --> 00:05:58.180 of how the pay per post add on works. 88 00:05:58.639 --> 00:05:59.139 Essentially, 89 00:05:59.840 --> 00:06:06.245 your Brilliant Directories website allows people, your members, to publish content such as coupons, classifieds, 90 00:06:06.625 --> 00:06:07.525 property listings, 91 00:06:07.985 --> 00:06:08.965 and so on. 92 00:06:09.425 --> 00:06:11.045 Before this, it was 93 00:06:11.585 --> 00:06:14.165 it would they just either had the ability to publish, 94 00:06:14.945 --> 00:06:20.100 or they didn't, and it was free to publish. But now you can put a paywall between them publishing 95 00:06:21.040 --> 00:06:21.540 content 96 00:06:22.640 --> 00:06:23.040 and, 97 00:06:23.760 --> 00:06:26.240 but they have to pay, and then they can publish content. 98 00:06:26.240 --> 00:06:28.980 So I wanna show you guys how this add on works. 99 00:06:29.360 --> 00:06:31.780 First, let me show you where you can find this add on. 100 00:06:31.995 --> 00:06:34.014 You can go to the Brilliant Directories website, 101 00:06:34.875 --> 00:06:39.275 and in the add on section, actually it's one of the most popular ones so far since we released it. 102 00:06:39.275 --> 00:06:46.415 It's right there at the top right, pay per post, you can search for it there, and we also have a page with some additional information. 103 00:06:46.635 --> 00:06:52.230 But you won't need this page right now because I'll dive in and show you how this add on works. 104 00:06:53.330 --> 00:06:55.590 So we're here in the admin dashboard, 105 00:06:56.210 --> 00:06:56.710 and 106 00:06:57.570 --> 00:06:58.070 normally, 107 00:06:58.690 --> 00:06:59.910 if you wanted to 108 00:07:00.210 --> 00:07:08.705 allow members to publish coupons and classifieds, you would do that in the finance section when you're managing your different products and your membership levels. 109 00:07:09.005 --> 00:07:11.505 So let's toggle on over to manage products. 110 00:07:11.885 --> 00:07:14.145 And in this example of this website, 111 00:07:14.680 --> 00:07:17.660 we'll use our premium membership level as the example. 112 00:07:18.520 --> 00:07:21.900 So when this add on is enabled, you'll start seeing some new things, 113 00:07:22.759 --> 00:07:26.139 as far as options and settings in this area. 114 00:07:26.440 --> 00:07:29.340 We wanna toggle on over to post publishing, 115 00:07:29.655 --> 00:07:31.675 and this is where we'll see the new settings. 116 00:07:32.295 --> 00:07:33.435 And in this example, 117 00:07:33.895 --> 00:07:35.035 let's use coupons, 118 00:07:36.375 --> 00:07:37.435 posting coupons. 119 00:07:38.055 --> 00:07:43.835 You can see all the different features though have settings such as no free posts, must pay. 120 00:07:44.055 --> 00:07:50.700 So if you check this, your members don't have the ability to publish any free posts, maybe you want to provide them, 121 00:07:51.080 --> 00:07:58.540 to have with the ability to have their first post free or first five coupons free, and then they have to pay a certain amount after that. 122 00:07:58.840 --> 00:08:00.860 So you can always choose to check this. 123 00:08:01.694 --> 00:08:02.435 If you want 124 00:08:03.294 --> 00:08:09.474 to provide them with free posts, you can just enter a numerical value here, so maybe it's five or 10. 125 00:08:09.854 --> 00:08:14.835 There is a nifty setting here if you set this to zero, that does represent unlimited 126 00:08:15.480 --> 00:08:21.180 free posts, so this so depending on the membership level you might want to provide them with unlimited free posts. 127 00:08:21.320 --> 00:08:22.860 And then there's the price 128 00:08:23.240 --> 00:08:27.580 for any extra posts. So the minimum has to be one, in whatever currency 129 00:08:27.885 --> 00:08:28.865 your website is 130 00:08:29.405 --> 00:08:32.705 using. So you can charge a minimum of, in this example, $1. 131 00:08:33.165 --> 00:08:39.825 And what I wanna do for the coupons is set one free post and then any extra posts 132 00:08:40.205 --> 00:08:41.184 are $1. 133 00:08:41.500 --> 00:08:43.440 And I'll go ahead and save the changes. 134 00:08:48.700 --> 00:08:50.160 And after this is saved, 135 00:08:50.700 --> 00:08:54.640 let's actually create a brand new member account. 136 00:08:54.675 --> 00:08:58.135 So I'll go to search members, and I'll just create a new individual member. 137 00:08:59.875 --> 00:09:01.415 Click here, add new member, 138 00:09:02.675 --> 00:09:08.295 and I'll just do test55@test.com, 139 00:09:10.829 --> 00:09:13.490 and we'll set them as a premium membership level. 140 00:09:16.350 --> 00:09:20.769 Alright. And we'll log in as this new member. So I'm a new member on the website, 141 00:09:21.070 --> 00:09:25.970 and let's go to the dashboard area, and I'm going to attempt to publish a coupon. 142 00:09:26.965 --> 00:09:32.485 And if you recall, my first coupon is free, so there's no paywall or anything right now to publish a coupon. 143 00:09:32.485 --> 00:09:35.225 So I'll go ahead and just create a coupon here, 144 00:09:35.685 --> 00:09:36.505 test one, 145 00:09:37.045 --> 00:09:41.300 and I'll save my changes. That's really all I need to do at a minimum to publish a coupon. 146 00:09:41.600 --> 00:09:43.620 And if we click back to view coupons, 147 00:09:46.160 --> 00:09:47.300 we'll see now, 148 00:09:47.680 --> 00:09:51.380 here's the test coupon I've made. But now if I wanna add a new coupon, 149 00:09:52.015 --> 00:09:53.295 it's $1. 150 00:09:53.295 --> 00:09:55.875 That's the price that I've designated and set. 151 00:09:56.495 --> 00:09:57.875 So if I click on this, 152 00:09:59.615 --> 00:10:02.915 it's it's letting me know that it's $1. Now remember, I am a new member, 153 00:10:03.455 --> 00:10:08.980 so what I actually don't have right now is a credit card on file. What's really cool about this 154 00:10:12.080 --> 00:10:12.580 oh, 155 00:10:13.040 --> 00:10:16.080 I was gonna say it asked me to enter a credit card. 156 00:10:16.320 --> 00:10:18.880 I think this is a test site, so that kinda backfired me on there. 157 00:10:18.880 --> 00:10:22.500 Normally, it will ask the member to add a credit card on file, 158 00:10:22.975 --> 00:10:24.675 to then publish the coupon. 159 00:10:25.375 --> 00:10:28.815 But it's assuming that I have a credit card on file on this test site. 160 00:10:28.975 --> 00:10:37.235 But it makes me go through this process of paying that $1, and now I can publish a new post, and this would be to test two. 161 00:10:37.890 --> 00:10:39.110 Save the changes here. 162 00:10:41.730 --> 00:10:43.030 And if we go back, 163 00:10:44.130 --> 00:10:51.110 it will be the same, the same thing again. Now it'll be $1 to post. Now, if I want to edit this post 164 00:10:52.995 --> 00:10:55.655 and actually set it to unpublished, 165 00:10:56.835 --> 00:10:58.535 I should get an alert here. 166 00:10:59.555 --> 00:11:04.215 It says if you unpublish this post, you'll need to pay $1 to publish it again. 167 00:11:04.355 --> 00:11:13.960 The reason we don't want members publishing and then unpublishing posts is it changes the publish date and then they can spoof the system so that their posts continuously 168 00:11:14.420 --> 00:11:18.920 show at the top of the results for whatever type of content they have. 169 00:11:19.220 --> 00:11:27.245 So it's giving them a fair warning that if they unpublish this post that if they wanna publish again, they will need to pay, the $1 amount. 170 00:11:27.245 --> 00:11:30.305 So in this case, I'm just gonna keep the coast, the post, 171 00:11:30.605 --> 00:11:36.465 and what you're doing is you're encouraging them to instead of unpublishing it, perhaps they just need to edit, 172 00:11:37.085 --> 00:11:37.825 the post. 173 00:11:39.000 --> 00:11:39.660 So this 174 00:11:40.120 --> 00:11:45.400 is really great functionality because it adds an entirely new revenue channel for your website. 175 00:11:45.400 --> 00:11:47.660 Prior to this, you could have paid memberships 176 00:11:48.040 --> 00:11:48.840 and upgrades. 177 00:11:48.840 --> 00:11:53.960 You could sell leads through your website, and now you have a third channel which is being able to, 178 00:11:54.655 --> 00:11:57.875 charge your members for the content that they publish to your website. 179 00:11:59.615 --> 00:12:01.135 Yeah. It's really an amazing release. 180 00:12:01.135 --> 00:12:07.875 And and specifically for any website that focuses on one type of content, if it's a an events directory, 181 00:12:08.815 --> 00:12:14.759 of course, you can have them sign up, and the first event can be free, and then you can start charging them for every event. 182 00:12:14.899 --> 00:12:20.100 What I love most about this, Jason, is that not all members are created equal. 183 00:12:20.100 --> 00:12:28.555 And what I mean by that is you might land a huge account that posts a ton of events, and you might just have a a user that just wants to post a single event. 184 00:12:28.855 --> 00:12:31.095 It's unfortunate that you have a $29 185 00:12:31.095 --> 00:12:36.315 monthly plan with unlimited events. You're not maximizing on that bigger company that's publishing 186 00:12:36.775 --> 00:12:37.575 hundreds of events. 187 00:12:37.575 --> 00:12:46.160 And this way, if you do land a huge a huge contract with a realtor on a property's website or a retailer in a coupon's website, 188 00:12:46.620 --> 00:12:51.120 you're gonna be really happy you did that because they're not just signing up for a 189 00:12:51.500 --> 00:12:52.400 catch all 190 00:12:52.785 --> 00:12:54.644 single monthly pricing page. 191 00:12:54.704 --> 00:13:01.685 They're going to be you're gonna be benefiting from the volume that they're publishing, which is really what you wanna do in a business model like that. 192 00:13:03.185 --> 00:13:05.685 Absolutely. It it basically gives you 193 00:13:06.839 --> 00:13:08.220 the advantage of 194 00:13:09.240 --> 00:13:15.100 providing actually, I think you're providing your members with with more of a service because it's not a free for all anymore. 195 00:13:15.160 --> 00:13:21.855 So people are gonna be more thoughtful in what they're posting to your website because there is a paywall, even if it's $1. 196 00:13:21.855 --> 00:13:25.375 And the price will vary depending on the type of content in the industry. 197 00:13:25.375 --> 00:13:27.774 A property listing could be $200, 198 00:13:28.014 --> 00:13:29.394 as an example. So, 199 00:13:29.855 --> 00:13:34.735 yeah. This is just it's gonna we're already seeing great success of people using this add on. 200 00:13:34.735 --> 00:13:40.500 And if you guys are are already using this add on, actually, let's let's take a look, at the audience here. 201 00:13:40.560 --> 00:13:42.660 Let me lower everyone's hands here. 202 00:13:43.840 --> 00:13:47.840 If you are using the paper post add on since it was released earlier this week, 203 00:13:48.480 --> 00:13:52.365 let's see let's see a show of hands here, and maybe you could tell us, 204 00:13:52.745 --> 00:13:57.165 what you think of the paper post, maybe provide us for some with some feedback here in the webinar. 205 00:13:57.945 --> 00:13:59.245 Hey, Eric. How are you doing? 206 00:14:00.105 --> 00:14:00.605 Good. 207 00:14:01.065 --> 00:14:06.205 I just had a question. If the does the paper post adapt to, like, if you clone 208 00:14:06.720 --> 00:14:07.939 a post type, 209 00:14:09.279 --> 00:14:10.240 you know, will it, 210 00:14:10.560 --> 00:14:11.939 work with that clone? 211 00:14:12.480 --> 00:14:17.860 So so that's a good question. So when you post, when you clone one of your post types, 212 00:14:18.639 --> 00:14:23.685 it'll be its own independent type of of post at that point. So under post publishing, 213 00:14:24.385 --> 00:14:28.565 it will have its own set of features that you can configure and edit. 214 00:14:29.185 --> 00:14:31.524 And do you have you know, I've been 215 00:14:31.985 --> 00:14:32.885 talking to 216 00:14:33.899 --> 00:14:34.399 some 217 00:14:34.860 --> 00:14:38.480 other people in our business just to try and figure out how we could 218 00:14:38.940 --> 00:14:41.519 utilize this functionality or this tool. 219 00:14:43.660 --> 00:14:44.160 And 220 00:14:44.779 --> 00:14:49.074 we're sort of I mean, I I I get, you know, how you would utilize it just to say, hey. 221 00:14:49.074 --> 00:14:51.415 You know, if you wanna post, then it's this much money. 222 00:14:51.795 --> 00:14:53.014 But compared to, 223 00:14:54.035 --> 00:14:57.975 you know, the regular like, you were talking about earlier where it's like, there's a catchall. 224 00:14:58.035 --> 00:15:00.535 Okay. You can post this or you can post that. 225 00:15:02.300 --> 00:15:02.780 I don't know. 226 00:15:02.780 --> 00:15:09.840 Do you just have any sort of, like, feedback or recommendations on my on, like, how to utilize this to actually get people to, 227 00:15:10.700 --> 00:15:12.220 engage with it? Yeah. 228 00:15:12.220 --> 00:15:19.325 Actually, prior to the webinar, Patrick and I were talking about, like, several several several different applications where this would work pretty pretty well. 229 00:15:19.485 --> 00:15:22.145 Pat, do you wanna share a couple of those in instances? 230 00:15:23.805 --> 00:15:27.425 And the the different ways that you can use a a paper post? Yeah. 231 00:15:27.805 --> 00:15:30.705 How how would it make sense to use a paper post model? 232 00:15:31.490 --> 00:15:36.709 Because, like, for example, you know, like, with the standard setup without paper post, 233 00:15:37.170 --> 00:15:39.509 we sort of been looking at, like, okay. Well, 234 00:15:39.970 --> 00:15:43.190 can we and we're we're event focused, so we're saying, 235 00:15:43.649 --> 00:15:44.870 well, what if we 236 00:15:45.785 --> 00:15:50.925 let them just post all their events for good content, you know, so that our website is getting traffic, 237 00:15:52.185 --> 00:15:55.005 but then that doesn't help us, you know, monetize 238 00:15:55.464 --> 00:15:56.764 what we're trying to do. 239 00:15:58.040 --> 00:16:02.620 And at the same time, it's like you could say things, well, you can't post a picture 240 00:16:03.080 --> 00:16:04.620 or you can't post, 241 00:16:05.000 --> 00:16:05.980 you know, something 242 00:16:06.600 --> 00:16:08.779 to say this is why you should upgrade. 243 00:16:08.920 --> 00:16:13.785 So I'm I'm sort of at a a roadblock in trying to figure out what to do. 244 00:16:15.125 --> 00:16:15.365 Yeah. 245 00:16:15.365 --> 00:16:20.985 So for an events website, if you're primarily an events website, you may or may not wanna go that route. 246 00:16:21.125 --> 00:16:27.710 The to me, a paper post makes sense when they post the content than they're getting the results that they expected. 247 00:16:27.850 --> 00:16:30.750 So let's say in this it's an events website. 248 00:16:31.450 --> 00:16:33.230 If I'm gonna post on your website, 249 00:16:33.850 --> 00:16:35.930 will I get inquiries? Right? 250 00:16:35.930 --> 00:16:39.230 Is the audience large enough that I'm getting a return for my investment? 251 00:16:39.654 --> 00:16:43.435 And I'll know that based on how many people contact me about that event. 252 00:16:43.575 --> 00:16:48.695 It's difficult to go the paper post route if you're not delivering on on that end of the bargain. 253 00:16:48.695 --> 00:16:52.955 Right? It's not just for the privilege of posting content. It's because they believe 254 00:16:53.470 --> 00:16:57.650 that they're gonna get something in return. If it's a jobs board website, I'm paying 255 00:16:58.029 --> 00:17:03.170 to post that job. Do I get people applying for that job? That's how I would basically 256 00:17:03.710 --> 00:17:06.990 gauge whether or not it was worth that. So, like, on monster.com 257 00:17:06.990 --> 00:17:15.454 or on the jobs board website, I'm gonna pay for that service because I'm getting distributed into a network and people are applying, and I may find a good candidate. 258 00:17:15.755 --> 00:17:21.054 And that's basically what paper post opens the the door to. I wouldn't I would be very selective, 259 00:17:21.434 --> 00:17:22.414 extremely selective, 260 00:17:22.920 --> 00:17:25.580 on which features I do this with. I'm having trouble 261 00:17:26.119 --> 00:17:36.940 thinking of a website that would have two features where you have paper posts because you probably have a diluted website if you have too many features that you're trying to charge for that content, so like photo albums 262 00:17:37.395 --> 00:17:41.655 and blog articles, and I would always open that up. I wouldn't be micromanaging 263 00:17:41.955 --> 00:17:49.015 each individual post, but that core feature, that core purpose of the site, that's the one where you may consider 264 00:17:49.919 --> 00:17:54.799 using this paper post functionality. I don't know if Jason agrees with with that approach or not. 265 00:17:54.799 --> 00:17:55.600 Yeah. Two things. 266 00:17:55.600 --> 00:18:01.279 One is I always say that your site should be focused on one or maximum two pieces of types of content. 267 00:18:01.279 --> 00:18:03.679 So if it's coupons, stay in the coupons lane. 268 00:18:03.679 --> 00:18:06.535 If it's events, property listings, just stay stay in that lane. 269 00:18:06.535 --> 00:18:13.115 When you're when you're everything for everyone, Pat used the magic word here, is that it dilutes the value of of the website's purpose. 270 00:18:13.655 --> 00:18:19.115 And then number two, to Pat's point, is people will pay if you're bringing them eyeballs and views 271 00:18:19.460 --> 00:18:20.200 and inquiries. 272 00:18:21.060 --> 00:18:29.640 So if you do maybe you can incentivize them and let them know that when they pay for a post, you guys are also gonna do x y and z, kinda like paying for a press release. 273 00:18:29.700 --> 00:18:32.100 There's websites you can go to and you pay for them. 274 00:18:32.100 --> 00:18:37.804 You you submit a press release and you and you pay for them to kind of aggregate that press release around the Internet. 275 00:18:37.804 --> 00:18:43.325 You're basically paying for a post, a press release, and then they're promising to do x, y, and z for you. 276 00:18:43.325 --> 00:18:47.664 So if you're looking for ways to incentivize them to pay per to pay for the post 277 00:18:47.965 --> 00:18:50.309 after they maybe they pay for a post, 278 00:18:50.610 --> 00:18:57.669 nurture that post for them, maybe share it on your social media, add that post in your newsletter if you're just getting started out and looking for ways to add value, 279 00:18:58.289 --> 00:19:02.450 for people paying for posts. You could do small things like that. So thank you, Eric. 280 00:19:02.450 --> 00:19:05.174 That was a that was a good question there about the paper post. 281 00:19:05.174 --> 00:19:08.455 I think in the future webinars, this this add on is so new. 282 00:19:08.455 --> 00:19:10.315 It literally just came out a few days ago. 283 00:19:10.615 --> 00:19:16.395 I think we're gonna see some more examples and more applications of how people are utilizing this, and we can all learn upon strategies, 284 00:19:16.934 --> 00:19:19.355 to best implement this on our different types of websites. 285 00:19:20.960 --> 00:19:22.640 Alright. We have a great new, 286 00:19:23.120 --> 00:19:28.260 segment from Rick today. Rick's Corner, we have a new one, and, Rick's come up, 287 00:19:28.880 --> 00:19:33.700 with a topic that, we see in the support tickets often being searched in the forums 288 00:19:34.105 --> 00:19:38.924 is how to add and place banner ads in different sidebar sections 289 00:19:39.225 --> 00:19:40.825 of your website. 290 00:19:40.825 --> 00:19:48.125 So, Rick, how many tickets a month do you see that are kinda related to people asking about how to place banner ads around their sites? 291 00:19:49.630 --> 00:19:53.090 I would say that enough for it to be a good topic to discuss today. 292 00:19:53.470 --> 00:19:55.010 That's a very smart answer. 293 00:19:55.950 --> 00:19:56.429 So, yeah. 294 00:19:56.670 --> 00:20:04.875 I'll pass over the controls to you, and you can take us through the steps of a to z on what a banner ad is and how to place it in different, sections of the website. 295 00:20:05.995 --> 00:20:08.335 Alright. That sounds good to me. Perfect. 296 00:20:09.035 --> 00:20:11.615 Alright. So as Jason just stated, 297 00:20:11.995 --> 00:20:15.295 we get this question quite often through the support portal. 298 00:20:16.155 --> 00:20:27.290 The, the idea behind what we're gonna go over is to show you how easy it is to upload your own banner, your own image, and then add that image through our different sidebars 299 00:20:27.670 --> 00:20:28.490 on the website. 300 00:20:28.870 --> 00:20:35.835 So in order to get started, while we're we're here in the dashboard, then we're gonna navigate to the settings and open up those design settings. 301 00:20:35.835 --> 00:20:40.495 So, Rick, I don't know if it's just me. I'm not seeing your your screen just yet. 302 00:20:40.875 --> 00:20:43.675 Okay. Let me know when you're able to see my screen. Yep. We got it. 303 00:20:43.675 --> 00:20:46.255 So you're in the design settings area of the admin. 304 00:20:47.490 --> 00:20:47.990 Correct. 305 00:20:48.450 --> 00:20:53.110 And I'm navigating to the banner ad designs tab. This one right here. 306 00:20:53.810 --> 00:20:54.290 Okay. 307 00:20:54.290 --> 00:20:59.890 So the first step, if you wanna display banners through the website, is to ensure that you're turning them on. 308 00:20:59.890 --> 00:21:02.505 Right? This is very common, and it usually goes on notice. 309 00:21:02.905 --> 00:21:06.845 So display banner advertisement, you wanna set that one up to yes. 310 00:21:07.865 --> 00:21:13.405 Bear in bear in mind that then you have to choose with which banners you wanna display. Right? 311 00:21:14.185 --> 00:21:20.720 For the purpose of this demonstration, we're gonna use this one, the first one, sidebar banner at number one. 312 00:21:20.940 --> 00:21:24.160 Alright. So let's go ahead and get started. I'm gonna open up this 313 00:21:24.460 --> 00:21:24.960 field. 314 00:21:25.580 --> 00:21:27.600 The next step is going to be to 315 00:21:27.980 --> 00:21:32.540 upload the image. Right? So in this case, we're gonna replace the, current existing image. 316 00:21:32.540 --> 00:21:38.485 So I'm just gonna click here. It's gonna open up the media manager, allowing me to upload the image. 317 00:21:38.865 --> 00:21:41.685 Just wait a few seconds until it loads. 318 00:21:42.145 --> 00:21:45.845 I have a few banners that I uploaded myself before the 319 00:21:46.420 --> 00:21:50.680 before the webinar, so I'm just gonna go ahead and choose this one that I've already uploaded. 320 00:21:51.140 --> 00:21:55.560 The uploading process, super straightforward. Just a matter of clicking upload image. 321 00:21:55.780 --> 00:21:57.220 You should be ready to go. 322 00:21:57.220 --> 00:22:00.420 Since I've already uploaded, I'm just gonna select it here from the options. 323 00:22:00.420 --> 00:22:01.815 I'm gonna choose that one. 324 00:22:02.375 --> 00:22:05.034 Okay. So now I've successfully uploaded 325 00:22:05.815 --> 00:22:12.075 the the image, and I've successfully selected the image onto the sidebar banner ad number one. 326 00:22:12.134 --> 00:22:14.130 Right? This is very important to note. 327 00:22:14.770 --> 00:22:20.550 The name of the widget is what we're going to use in order to call this specific banner onto the sidebar. 328 00:22:21.250 --> 00:22:25.510 Alright. So the next step that I'm gonna do is figure out what sidebar 329 00:22:25.890 --> 00:22:29.345 I want to use. Right? This is also very common, 330 00:22:29.965 --> 00:22:34.385 and, the a very common location, to be honest, is the search results 331 00:22:34.765 --> 00:22:36.065 for the different features. 332 00:22:36.605 --> 00:22:38.305 In this particular scenario, 333 00:22:38.765 --> 00:22:40.625 we are going to focus on the coupons. 334 00:22:41.120 --> 00:22:45.700 So, basically, what I wanna do is just show the banner right underneath the search module. 335 00:22:46.400 --> 00:22:52.420 Okay. So a quick tip here, in order to spot the name of the sidebar, simply click on the 336 00:22:53.195 --> 00:22:54.895 magnifying glass option 337 00:22:55.275 --> 00:22:57.215 right here, the same as show widgets, 338 00:22:57.675 --> 00:23:00.415 and this is going to give us the name of the sidebar. 339 00:23:00.875 --> 00:23:05.455 It's gonna make it easier for us to identify where we wanna call this. So let me scroll down. 340 00:23:05.915 --> 00:23:10.460 Alright. So I know that the name of the sidebar is post search results. 341 00:23:10.460 --> 00:23:14.320 So that's the sidebar that I'm going to add the banner that I just uploaded. 342 00:23:15.340 --> 00:23:18.480 Okay. So let me jump to the back end one more time 343 00:23:19.435 --> 00:23:20.975 at the sidebar here, 344 00:23:21.675 --> 00:23:22.555 the the banner here. 345 00:23:22.555 --> 00:23:27.275 So what we're gonna do is navigate to the sidebar manager because this is the next step. Right? 346 00:23:27.275 --> 00:23:31.215 So that's under toolbox, and we're gonna open up the sidebar manager. 347 00:23:32.650 --> 00:23:33.150 K. 348 00:23:33.690 --> 00:23:36.350 So let's wait for the sidebar manager to load. 349 00:23:37.130 --> 00:23:42.910 Okay. So here we have the default sidebars that appear on all brand directories websites. 350 00:23:43.955 --> 00:23:48.775 The one that we just spotted was the post search results. So this is the one that we wanna edit. 351 00:23:48.915 --> 00:23:50.615 So let's go ahead and click edit 352 00:23:51.635 --> 00:23:52.375 right here. 353 00:23:54.115 --> 00:23:58.375 Alright. So I mentioned earlier that the name of the widget was super important, 354 00:23:59.560 --> 00:24:03.980 because that's how you're going to call that side that widget onto the sidebar. 355 00:24:04.440 --> 00:24:06.140 So the name of this specific, 356 00:24:07.000 --> 00:24:10.940 section and and widget is bootstrap theme banner responsive size. 357 00:24:11.080 --> 00:24:14.380 So that's the widget that holds the image that I uploaded before. 358 00:24:14.495 --> 00:24:16.355 Let me jump back to the sidebar manager. 359 00:24:16.655 --> 00:24:19.075 Let me go ahead and search for responsive. 360 00:24:19.855 --> 00:24:20.355 Responsive. 361 00:24:21.135 --> 00:24:21.635 Responsive. 362 00:24:21.935 --> 00:24:26.255 There you go. So responsive size. Bootstrap theme banner, responsive size. 363 00:24:26.255 --> 00:24:29.340 So this is the this is the banner that I'm currently, 364 00:24:30.279 --> 00:24:31.879 that I wanna go ahead and use. 365 00:24:31.879 --> 00:24:36.039 Since the the process is super straightforward, it's just a matter of dragging and dropping. 366 00:24:36.039 --> 00:24:39.100 I just need to click on it and bring it over right here. 367 00:24:40.360 --> 00:24:43.899 There you go. So now we have two banners, basically, the same, 368 00:24:44.495 --> 00:24:46.195 the same widget is used twice. 369 00:24:46.575 --> 00:24:51.075 You can leave it like that because, again, you can use a different widget here. You can have, like, 370 00:24:51.935 --> 00:24:57.390 four banners if you want it. Not that we recommend that, but you can if you want to. Alright. 371 00:24:57.390 --> 00:25:00.930 So the next step is just simply go in here and save in the changes. 372 00:25:01.950 --> 00:25:04.770 Alright. So the sidebar has been saved successfully. 373 00:25:05.550 --> 00:25:06.610 Let's hit okay. 374 00:25:06.750 --> 00:25:14.554 So, basically, what this means is that we have already uploaded the image to the widget, and we have now added the widget onto the sidebar. 375 00:25:14.934 --> 00:25:21.034 If we navigate back to the page that we were on, which is the slide slash coupons, and I hide 376 00:25:21.654 --> 00:25:24.794 the widgets, which basically refreshes the page as well, 377 00:25:25.290 --> 00:25:28.170 You should have the banner show up for some reason it's not showing up. 378 00:25:28.170 --> 00:25:32.830 Rick, did you save did you save the design settings when you wanted to enable? 379 00:25:33.050 --> 00:25:38.090 I I I don't think you hit save here. No. I did not. Good catch there, Jason. I did not. 380 00:25:38.090 --> 00:25:42.955 I did switch it, and I did mention that it usually goes unnoticed. This was definitely the case. 381 00:25:43.415 --> 00:25:45.915 Alright. So let's let's make sure that that's saved. 382 00:25:46.375 --> 00:25:49.415 Alright. Good to go. Let's go back to the website. 383 00:25:49.415 --> 00:25:53.915 Give a couple of seconds and hard refresh to make sure we avoid any cached versions 384 00:25:55.550 --> 00:25:57.650 of the website. And there you go. 385 00:25:58.030 --> 00:26:02.270 So when I switched it back to yes and I saved it, then the banners are coming up. 386 00:26:02.270 --> 00:26:06.050 So these are the banners. They're currently 300 by 300, 387 00:26:06.110 --> 00:26:10.290 could be three fifty by 300. That size is also going to fit properly. 388 00:26:10.965 --> 00:26:11.465 And, 389 00:26:11.845 --> 00:26:14.184 basically, this is how you get the banner to display 390 00:26:14.645 --> 00:26:15.945 onto the sidebar. 391 00:26:18.725 --> 00:26:19.465 That's awesome, 392 00:26:20.245 --> 00:26:21.465 Rick. Now 393 00:26:21.765 --> 00:26:26.900 I noticed questions up to now. Yeah. I have I have one question. So you put the same 394 00:26:27.360 --> 00:26:33.280 you put the same banner in, in the sidebar. What is what if I wanted to put a different banner? 395 00:26:33.280 --> 00:26:36.755 So I wanted two different banners there instead of the same one. 396 00:26:37.775 --> 00:26:39.395 Okay. So in that case 397 00:26:39.855 --> 00:26:41.795 okay. Let's go ahead and do that process. 398 00:26:42.255 --> 00:26:47.395 So in if you wanna use different widgets, then just go ahead and use a different section 399 00:26:48.169 --> 00:26:51.450 from this tab. So we use the sidebar banner one. 400 00:26:51.690 --> 00:26:55.049 I wanna add another one, so I'm gonna use this the one that's underneath it. 401 00:26:55.049 --> 00:26:57.789 So I'm gonna use the sidebar banner at number two. 402 00:26:57.929 --> 00:27:02.510 Let's go ahead and use and follow the same process we did before. We upload the image. 403 00:27:04.325 --> 00:27:05.385 Let's go ahead and 404 00:27:05.765 --> 00:27:08.425 select a different banner for this example. 405 00:27:10.085 --> 00:27:10.325 K. 406 00:27:10.325 --> 00:27:15.925 So I'm gonna use the one that I the app underneath it that I've already uploaded myself, the two 50 x 2 fifty. 407 00:27:15.925 --> 00:27:17.520 That's the one that I wanna use. 408 00:27:17.600 --> 00:27:21.780 And then the name of this widget is bootstrapping banner responsive size two. 409 00:27:22.240 --> 00:27:22.740 Alright. 410 00:27:23.040 --> 00:27:24.960 So I've already uploaded the image. 411 00:27:24.960 --> 00:27:29.940 Now let me go ahead and save the changes so that I don't go through the same mistake I did before. 412 00:27:30.640 --> 00:27:32.100 K. So that's all saved. 413 00:27:33.035 --> 00:27:35.835 Waiting for it to finish. Okay. There you go. Alright. 414 00:27:35.835 --> 00:27:41.755 And then the the next step, since we already know what sidebar we wanna use, we don't have to go and spot the sidebar. 415 00:27:41.755 --> 00:27:43.695 We can simply go to the sidebar manager. 416 00:27:44.155 --> 00:27:47.595 We're in the post search result sidebar, so this is the same sidebar. 417 00:27:47.595 --> 00:27:52.320 Let let me go ahead and open up the sidebar manager again just so that I don't confuse you guys. 418 00:27:52.700 --> 00:27:56.620 Okay. So the sidebar that we wanna edit is this one, the post search results. 419 00:27:56.620 --> 00:27:58.480 So let me go ahead and edit this. 420 00:28:00.315 --> 00:28:00.815 Alright. 421 00:28:00.955 --> 00:28:06.174 I'm gonna search for the responsive size number two, which is the other banner that we wanna use. 422 00:28:06.635 --> 00:28:09.774 So let's go ahead and search for responsive again. 423 00:28:10.315 --> 00:28:14.895 But this time, I'm gonna select this one, the responsive size number two. Just gonna drag it, 424 00:28:15.400 --> 00:28:19.100 drop it underneath the one that we added before, and I'm gonna save the changes. 425 00:28:19.320 --> 00:28:24.760 I don't wanna make this too confusing, so I'll just go ahead and delete the other one so we don't have a duplicate banner here. 426 00:28:24.760 --> 00:28:26.060 So I'm just gonna delete 427 00:28:26.440 --> 00:28:27.580 the this one 428 00:28:28.275 --> 00:28:29.735 and, yes, delete. 429 00:28:30.995 --> 00:28:31.495 Okay. 430 00:28:31.875 --> 00:28:33.655 And save the changes again. 431 00:28:34.675 --> 00:28:35.415 Okay. Perfect. 432 00:28:36.675 --> 00:28:42.615 Let's go ahead and jump back to the front end to the slash coupons page, and let's do a hard refresh here. 433 00:28:44.250 --> 00:28:44.750 Alright. 434 00:28:45.130 --> 00:28:49.870 So what we should have now would be the coupon search. We have the banner that we originally 435 00:28:50.170 --> 00:28:53.950 uploaded, and then we have the second one that we just uploaded this time. 436 00:28:54.810 --> 00:28:56.750 Basically, that's how you get two to show. 437 00:28:57.645 --> 00:28:59.905 That's that's really awesome. I want to, 438 00:29:00.285 --> 00:29:05.425 see if anyone attending today has questions about, banner ads because I know that we do get, 439 00:29:06.125 --> 00:29:07.805 a lot of support tickets on it. 440 00:29:07.805 --> 00:29:13.179 If you have a question about the the banner ads, you can use the raise your hand feature, and we can address, 441 00:29:14.600 --> 00:29:19.100 address them here right now. And while while people are maybe getting their questions together, 442 00:29:19.880 --> 00:29:21.580 Rick, there's a cool feature. 443 00:29:22.455 --> 00:29:28.875 On different profile pages, you can show different sidebars. So maybe on premium membership levels, 444 00:29:29.414 --> 00:29:32.315 you show a certain sidebar, and for 445 00:29:32.615 --> 00:29:35.995 basic membership levels, you show other sidebars. Is that right? 446 00:29:36.750 --> 00:29:41.170 That is completely correct. And as you just put it, it's based on the membership level. 447 00:29:41.710 --> 00:29:48.210 What happens is that the membership levels have an option that allows you to choose which sidebar you wanna use. 448 00:29:48.590 --> 00:29:53.635 So what that entitles you to do, basically, is if the premium members 449 00:29:54.015 --> 00:29:55.075 don't wanna have, 450 00:29:55.535 --> 00:30:00.015 ads on their side on on their sidebars, they can because they're paying you a lot of money. 451 00:30:00.015 --> 00:30:04.595 So let's say that you wanna you don't wanna have any advertisement showing up on their listing. 452 00:30:04.930 --> 00:30:09.410 But the free ones, maybe you can take advantage of the profile, and you can, 453 00:30:09.810 --> 00:30:10.710 indeed advertise, 454 00:30:11.410 --> 00:30:14.450 by by adding a banner such as the one that we added here. 455 00:30:14.450 --> 00:30:22.215 So let me show you real quick by navigating to the back end where you're going to select the sidebar to be used because that's basically 456 00:30:22.515 --> 00:30:23.554 the the idea here. 457 00:30:23.554 --> 00:30:29.495 So if we open up the the membership levels by navigating to finance and the different products that we have available, 458 00:30:30.530 --> 00:30:32.070 This is gonna take us to this 459 00:30:32.530 --> 00:30:36.210 specific page. Let's just wait for it to load. So let's say here okay. 460 00:30:36.210 --> 00:30:39.970 So what we have here is the general user and we have the website administrator. 461 00:30:39.970 --> 00:30:41.110 I mean, you have the different, 462 00:30:41.490 --> 00:30:44.470 membership levels of products available on your website. 463 00:30:44.775 --> 00:30:51.195 So if I wanted to select the sidebar for this specific membership level or product, I'll just click edit. 464 00:30:52.935 --> 00:30:53.915 Wait for it to load. 465 00:30:54.935 --> 00:30:57.355 Okay. And here we have 466 00:30:57.655 --> 00:30:58.155 the 467 00:30:58.559 --> 00:31:01.860 option the the field called profile page sidebar. 468 00:31:02.320 --> 00:31:05.440 So current currently, there's no sidebar selected. Right? 469 00:31:05.440 --> 00:31:09.059 But if we open this up, then it's gonna give us the the options, 470 00:31:09.600 --> 00:31:12.659 that we have available, meaning the sidebars that come by default 471 00:31:13.005 --> 00:31:14.785 on every brand directory's website. 472 00:31:15.165 --> 00:31:20.465 Please note that if you wanna create a new sidebar, you can, and we're probably gonna go over that process, 473 00:31:21.085 --> 00:31:22.125 in just a bit. 474 00:31:22.125 --> 00:31:30.049 And then when you create a new sidebar, it's gonna show up as one of the options on this drop down so you can easily select it for that specific membership level. 475 00:31:30.590 --> 00:31:34.450 That's actually really important. So you're not locked into the default sidebars 476 00:31:34.990 --> 00:31:36.450 you start with. You can 477 00:31:36.830 --> 00:31:44.505 create a new sidebar and then put whatever widgets you want in those sidebars, and then obviously have that reflected on a specific membership level, 478 00:31:44.965 --> 00:31:45.465 page. 479 00:31:46.405 --> 00:31:51.305 I only yeah. That's really good. You can you can really customize pages for your members. 480 00:31:51.925 --> 00:31:55.240 If you guys have more questions about banner ads and sidebars, 481 00:31:55.620 --> 00:31:58.519 feel free to chat them in. Ask them in the Facebook group. 482 00:31:59.059 --> 00:32:02.179 Rick, thank you so much for presenting on that topic. 483 00:32:02.179 --> 00:32:07.720 I'm sure, it's super helpful for a lot of people looking how to, to place banner ads around their site. 484 00:32:08.465 --> 00:32:12.485 Hey. You're more than welcome. Yes. Feel welcome to reach out if you guys have any more questions. 485 00:32:12.705 --> 00:32:15.365 We'll be happy to help. Thank you so much, Rick. 486 00:32:16.545 --> 00:32:20.970 Alright. Loving these bricks corner segments. Super, helpful information there. 487 00:32:21.530 --> 00:32:24.990 And that leads us to the tip of 488 00:32:25.370 --> 00:32:26.030 the week. 489 00:32:26.330 --> 00:32:35.150 And today's tip of the week, I think, is really important and paramount to every directory website's success because we need to understand the evolution 490 00:32:35.905 --> 00:32:36.725 of successful 491 00:32:37.105 --> 00:32:45.765 directories because things have changed over the past few years, even the the last decade of what a directory website is, the value it brings, 492 00:32:46.385 --> 00:32:51.205 to your members, and how you can build really rally people and build a community 493 00:32:51.580 --> 00:32:55.840 around your directory rather than just being a website with a bunch of links, 494 00:32:56.620 --> 00:32:57.280 in it. 495 00:32:57.820 --> 00:32:58.320 And 496 00:32:59.020 --> 00:33:04.940 we we spent a good amount of time on the tip of the week because we wanted to be very thoughtful about this in the in the information that we're providing. 497 00:33:04.940 --> 00:33:14.125 I think it'll help a lot of you out there who are either just starting out or looking for ways to grow your directory if things have been stagnant for a while. 498 00:33:15.065 --> 00:33:20.845 So before we could talk about the evolution of online directories, first, we need to break them down to 499 00:33:21.680 --> 00:33:23.220 its most simplest components. 500 00:33:23.600 --> 00:33:25.860 And online directories are essentially 501 00:33:26.640 --> 00:33:29.620 websites where people can find and post, 502 00:33:30.640 --> 00:33:31.140 searchable 503 00:33:31.440 --> 00:33:31.940 resources. 504 00:33:32.800 --> 00:33:34.260 So what does that include? 505 00:33:35.615 --> 00:33:39.475 Well, a lot of the websites that we use today are actually 506 00:33:39.934 --> 00:33:40.434 directories, 507 00:33:41.215 --> 00:33:43.634 and we chose a few brands here, 508 00:33:44.654 --> 00:33:52.740 and all of these are essentially directories. You can post content and you can search for content. 509 00:33:53.600 --> 00:33:55.860 And why directories are so awesome is 510 00:33:56.560 --> 00:34:02.000 they really allow you, if you're doing things right, to provide even a better service than Google. 511 00:34:02.000 --> 00:34:04.020 So you're not gonna find 512 00:34:04.615 --> 00:34:07.755 on Google what Zillow provides for property listings, 513 00:34:08.135 --> 00:34:09.114 or what RetailMeNot 514 00:34:09.415 --> 00:34:09.915 provides 515 00:34:10.295 --> 00:34:11.034 for coupons. 516 00:34:11.335 --> 00:34:12.795 These websites have actually 517 00:34:13.094 --> 00:34:18.714 done the monumental task of making themselves more valuable for the type of service they're offering, 518 00:34:19.260 --> 00:34:21.920 than Google with respect to the type of information. 519 00:34:22.860 --> 00:34:24.239 And there's a lot of commonalities 520 00:34:24.620 --> 00:34:28.800 between directory websites, even all these brands that we see here. 521 00:34:28.940 --> 00:34:31.280 They allow people to create accounts. 522 00:34:31.835 --> 00:34:34.734 They allow people to, again, search for content. 523 00:34:35.275 --> 00:34:41.214 They allow people to post content. A lot of it is user, provided content on there. 524 00:34:41.594 --> 00:34:55.980 And I think one of the most important things here is these websites, these particular ones mainly have a single content focus and that's a theme that you'll notice us talk a lot about in the webinar Wednesdays is really having a focus on your website. 525 00:34:56.454 --> 00:35:01.095 And we can see how successful they've been by having a single type of content focus. 526 00:35:01.095 --> 00:35:03.035 For example, RetailMeNot is coupons, 527 00:35:03.494 --> 00:35:07.674 Angie's List is finding professionals, Zillow is for properties, Event Eventbrite 528 00:35:07.974 --> 00:35:10.474 is for events, and Pinterest is for 529 00:35:10.809 --> 00:35:13.390 photos. So they they have a good singular focus. 530 00:35:13.930 --> 00:35:24.075 And again, they've done the monumental task of doing a better job at presenting this type of content to Google, and that's why people use these directories, and they're awesome. 531 00:35:24.474 --> 00:35:26.474 Pat, do you have any anything you wanted to add? 532 00:35:26.474 --> 00:35:31.935 Because I know we spent some time on this slide together, and and you had some really good points that, that you had. 533 00:35:32.635 --> 00:35:37.360 Yeah. You're you're definitely covering most of the the primary ones that I that I wanna share. 534 00:35:37.360 --> 00:35:40.580 But, yes, the the website, as you're building a directory, 535 00:35:41.600 --> 00:35:47.619 the person needs to think this is the site I need to go to to find x. It needs to be 536 00:35:47.920 --> 00:35:50.420 solving a problem. And all of these websites 537 00:35:51.315 --> 00:35:52.454 basically identified 538 00:35:52.915 --> 00:35:55.734 an issue or identified something that wasn't possible, 539 00:35:56.195 --> 00:36:05.220 and they improved whatever their whatever their niche was so that users would eventually wanna join their sites and, more importantly, keep coming back to the sites using them. 540 00:36:06.260 --> 00:36:10.920 Well said. Well said. Yeah. They they really give people a reason to come back, because 541 00:36:11.460 --> 00:36:14.440 you're only gonna find that type of content through these websites. 542 00:36:14.740 --> 00:36:17.720 Granted, they have competitors and whatnot, but these are the leaders, 543 00:36:18.020 --> 00:36:18.920 in their markets. 544 00:36:20.595 --> 00:36:21.095 Mhmm. 545 00:36:22.115 --> 00:36:27.315 Alright. So how were directories used in the past? Let's go back ten, fifteen years. 546 00:36:27.315 --> 00:36:28.215 We all remember, 547 00:36:28.915 --> 00:36:37.480 link building and getting your a link to your website on as many other websites as possible, and those were all directories of of links, basically. 548 00:36:37.480 --> 00:36:38.780 They might have had categories, 549 00:36:40.040 --> 00:36:43.819 of of different types of links, based on the industry you're in. 550 00:36:44.359 --> 00:36:46.619 But it was pretty simple. They were simple resources. 551 00:36:47.160 --> 00:36:52.945 They'd be beyond a link and maybe, some textual information like a name and a phone number. 552 00:36:53.245 --> 00:36:54.705 They didn't really provide much, 553 00:36:55.165 --> 00:36:55.665 information. 554 00:36:56.285 --> 00:36:59.185 And there was a a lot of thin pages and repeated content. 555 00:36:59.725 --> 00:37:02.045 So they you really had to dig in to navigate. 556 00:37:02.045 --> 00:37:07.849 Now you can go to the homepage of a website and through one search field, find exactly what you're looking for. 557 00:37:07.849 --> 00:37:08.830 So the other sites, 558 00:37:09.210 --> 00:37:12.349 they had lots of different hurdles that you had to click into, 559 00:37:13.290 --> 00:37:14.970 to get to the content you were looking for. 560 00:37:14.970 --> 00:37:21.325 And all those pages in between that you were clicking really didn't have high value except for the the fact of being another 561 00:37:21.625 --> 00:37:26.845 section of the site with tons of of links on it. And there is value for internal linking, but, 562 00:37:27.305 --> 00:37:31.245 you know, back in the day in the past, I think it was a little 563 00:37:31.670 --> 00:37:32.170 overdone. 564 00:37:32.630 --> 00:37:34.950 And again, now Google calls those thin pages. 565 00:37:34.950 --> 00:37:38.650 They really have no real valuable content on them besides a few links. 566 00:37:39.190 --> 00:37:40.330 Another strategy, 567 00:37:41.190 --> 00:37:41.690 or 568 00:37:42.070 --> 00:37:48.645 way directories were used is people would just bulk import millions of records of any type of business data, and 569 00:37:49.105 --> 00:37:50.724 Google would actually start ranking, 570 00:37:51.505 --> 00:37:56.305 ranking those pages, and the website would potentially get a lot of traffic. Google wised up. 571 00:37:56.464 --> 00:38:01.285 Google now even knows if you're a new website and you just come out of the gate with millions of web pages, 572 00:38:01.820 --> 00:38:03.420 that's that's a red flag for them. 573 00:38:03.420 --> 00:38:11.280 So, Google's smart enough to know sometimes when a site is growing too fast or has too many web pages, so they've adjusted their algorithms 574 00:38:11.660 --> 00:38:12.400 for that. 575 00:38:12.460 --> 00:38:18.715 And a lot of the sites back in the day, the directory sites, were designed to find out ways to outsmart Google, 576 00:38:19.815 --> 00:38:24.315 ways to aggregate content or duplicate content to modify it slightly. 577 00:38:25.415 --> 00:38:28.235 And we all know the result of that is is when Google, 578 00:38:28.740 --> 00:38:31.560 office dog here, when Google updates their algorithms, 579 00:38:32.180 --> 00:38:34.820 websites that we're trying to outsmart Google get penalized. 580 00:38:34.820 --> 00:38:36.920 So maybe you invest a lot of time, resources, 581 00:38:37.220 --> 00:38:38.040 and money, 582 00:38:38.580 --> 00:38:39.080 and, 583 00:38:39.700 --> 00:38:42.360 and once Google updates their algorithm, your website 584 00:38:43.255 --> 00:38:43.994 gets affected, 585 00:38:44.695 --> 00:38:45.175 negatively. 586 00:38:45.175 --> 00:38:50.795 Pat, do you know any instances, or I know anyone personally that was ever affected by a Google out 587 00:38:51.175 --> 00:38:54.455 updater algorithm? It's it's happened to a lot of people obviously. Yeah. 588 00:38:54.455 --> 00:39:05.859 I I I think I even know one person that works at brilliant directories that, that you may be partners with that that, had an SEO company and had figured out a formula that was doing excellent for SEO 589 00:39:06.319 --> 00:39:08.500 and really built a a small enterprise, 590 00:39:09.849 --> 00:39:10.349 basically 591 00:39:10.805 --> 00:39:14.505 identifying and leveraging that that mistake that they found with 592 00:39:14.885 --> 00:39:17.465 with Google, basically a weak spot in a formula. 593 00:39:18.005 --> 00:39:21.545 And, eventually, one of these Google releases came out to the algorithm 594 00:39:22.005 --> 00:39:25.145 and wiped out all of his progress. He was charging his customers 595 00:39:25.550 --> 00:39:26.369 a lot of money, 596 00:39:26.670 --> 00:39:28.290 because he's delivering great results. 597 00:39:28.510 --> 00:39:34.369 And when this update happened and they weren't showing up on the first pages of Google, in some cases, not showing up at all, 598 00:39:34.830 --> 00:39:37.090 he had a a mess that he just couldn't clean 599 00:39:37.470 --> 00:39:42.775 because he built it the the wrong way, meaning there was a shortcut. And as we all know, 600 00:39:43.075 --> 00:39:50.535 if you're gonna build a business, taking a shortcut, finding a quick way to make a buck instead of actually building a foundation that is sustainable 601 00:39:51.235 --> 00:39:54.660 is not usually a very good approach. And, basically, 602 00:39:55.360 --> 00:40:02.500 what the what what they had to do is close the company and and and look for new ventures because that business model just wasn't sustainable. 603 00:40:02.640 --> 00:40:07.380 Continually trying to stay one step ahead of Google and Google has the resources that they do, 604 00:40:08.000 --> 00:40:09.220 was not a good approach. 605 00:40:09.835 --> 00:40:14.235 That's right. And it's not to say that directory websites never had value in the past. 606 00:40:14.235 --> 00:40:19.215 I just wanna go back one slide. These this is this is just what was available at the time, 607 00:40:19.595 --> 00:40:21.295 and and things were just starting, 608 00:40:21.835 --> 00:40:24.415 to blossom. There were this there were portals and 609 00:40:24.840 --> 00:40:28.840 and, and and and resource websites that basically were just links. 610 00:40:28.840 --> 00:40:33.420 And this was the way to do it, and Google was catching up with with these strategies that people were, 611 00:40:33.800 --> 00:40:37.660 kind of leveraging to to make their sites show up artificially in the search results. 612 00:40:38.840 --> 00:40:41.954 So what's actually changed the last few years beyond 613 00:40:42.335 --> 00:40:43.474 the Google updates? 614 00:40:44.255 --> 00:40:44.755 Today, 615 00:40:45.295 --> 00:40:46.595 really the theme is 616 00:40:46.974 --> 00:41:02.330 try not obviously, you want your website to be optimized for SEO and Google and things like that, and there's very straightforward best practices that you can follow and and strategies that you can employ and checklists that you can make sure that you're marking off all your good SEO to do list stuff. 617 00:41:02.550 --> 00:41:06.010 But it's a little bit different now. After you've done all your on page SEO, 618 00:41:06.710 --> 00:41:11.530 Google is really looking at how your website is serving people and if your website is adding 619 00:41:11.955 --> 00:41:14.775 value. So part of the challenges today that 620 00:41:15.555 --> 00:41:18.855 not just directory websites, but but most community websites 621 00:41:19.235 --> 00:41:27.970 is you really need to earn people's trust, and that can come by being an authority in your industry, being seasoned, obviously the website needs to look good and professional, 622 00:41:28.349 --> 00:41:30.130 and also social proof testimonials, 623 00:41:30.430 --> 00:41:31.890 how large your community is, 624 00:41:32.349 --> 00:41:33.569 do you have an active 625 00:41:33.869 --> 00:41:37.250 social media following, do people look to you for advice, 626 00:41:37.950 --> 00:41:38.690 and information? 627 00:41:39.230 --> 00:41:45.855 Those are all ways that you can, people look to you to see if you've earned their trust or you're you are in the process of earning their trust. 628 00:41:46.315 --> 00:41:47.135 Also today, 629 00:41:47.595 --> 00:41:50.955 it just makes the it just there's just more competitors than ever before. 630 00:41:50.955 --> 00:41:58.890 Anyone can launch a website in two seconds these days, so anyone who has an idea, there's obviously more websites out there, there's more competitors out there. 631 00:41:59.589 --> 00:42:01.450 But also because there's more competitors, 632 00:42:02.470 --> 00:42:05.849 it's really harder to to trick people because they're savvier, 633 00:42:06.185 --> 00:42:16.685 they know how to look for information, they can kind of look through the b s and and see if a website is really established or they're just trying to use a bunch of buzzwords and and grab people's money. 634 00:42:16.984 --> 00:42:18.765 So people are a lot smarter. 635 00:42:19.225 --> 00:42:23.740 So even though there's a lot of competitors and noise out there, you can use that to your advantage 636 00:42:24.120 --> 00:42:26.700 by not just being another cookie cutter site, 637 00:42:27.800 --> 00:42:36.635 and and cookie cutter like one of those link sites out there that just that we were just talking about, and actually having a voice and a brand and a culture and community 638 00:42:37.255 --> 00:42:37.755 behind, 639 00:42:38.855 --> 00:42:40.155 behind your directory 640 00:42:40.535 --> 00:42:46.075 website, because that is stuff that is genuine and really can't be replicated by competitors, 641 00:42:46.375 --> 00:42:48.715 and also your also those savvier, 642 00:42:49.575 --> 00:42:50.635 potential members, 643 00:42:51.620 --> 00:42:56.680 they're gonna they're gonna know that your your site and your brand is special in some certain way. 644 00:42:57.540 --> 00:43:00.200 So it's really more about serving people's interests 645 00:43:00.660 --> 00:43:03.800 rather than only focusing on how to outsmart the algorithms. 646 00:43:04.625 --> 00:43:10.005 Well said. Well said. And even in in Google AdWords or any sort of advertising that you're doing, 647 00:43:10.464 --> 00:43:17.684 because people are so savvy, the algorithms have basically changed in order for to identify if you're really delivering 648 00:43:18.480 --> 00:43:20.480 content that is worthy of people's trust. 649 00:43:20.480 --> 00:43:25.140 And they know that that if they do a search term for what's the best watch to buy 650 00:43:25.520 --> 00:43:29.680 and they click on a link, Google wants to see how long they stay on your website. 651 00:43:29.680 --> 00:43:31.300 Do you browse other pages? 652 00:43:31.845 --> 00:43:33.865 Are you interacting with that content? 653 00:43:34.405 --> 00:43:37.145 And, basically, that translates to trust because 654 00:43:37.685 --> 00:43:42.265 users are very quick to open up a page and identify there's no quality here. 655 00:43:42.325 --> 00:43:46.940 There's nothing here of real value. I was tricked to click on a link. There was clickbait. 656 00:43:47.000 --> 00:43:50.860 This is not what I thought I was gonna get, and they're gonna leave right away. 657 00:43:51.080 --> 00:43:56.380 So it's just really important now more than ever to to basically cater to them and deliver 658 00:43:56.680 --> 00:43:59.655 the quality that they're expecting when they're visiting your website. 659 00:44:00.455 --> 00:44:04.475 Absolutely. The most important thing about this slide is that we spell the word savvier 660 00:44:04.935 --> 00:44:05.435 correctly, 661 00:44:06.055 --> 00:44:08.555 the first time the first time we're on. 662 00:44:09.975 --> 00:44:13.515 But but yeah. You know, I actually wanna go back one slide 663 00:44:14.270 --> 00:44:15.790 on the the Google updates. 664 00:44:15.790 --> 00:44:19.150 Has anyone, if you wanted a show of hands, use the raise your hand feature. 665 00:44:19.150 --> 00:44:21.810 Has anyone ever had a website that was negatively 666 00:44:22.270 --> 00:44:22.770 affected, 667 00:44:23.390 --> 00:44:26.530 by a Google update in the last few years? 668 00:44:27.255 --> 00:44:29.654 Alright. Nobody's hand's going up. That's a great sign. 669 00:44:29.654 --> 00:44:33.595 That means you guys are following best practices, so good on you for that. 670 00:44:34.375 --> 00:44:37.355 Alright. So now that we know that the rules have changed, 671 00:44:37.734 --> 00:44:38.474 how have 672 00:44:39.255 --> 00:44:40.234 successful directories 673 00:44:40.535 --> 00:44:41.035 evolved 674 00:44:41.900 --> 00:44:43.920 with the times that are changing? 675 00:44:44.460 --> 00:44:51.520 And you're gonna be, again, seeing some of the recurring themes that we keep talking about in in the different webinars that we have. 676 00:44:52.940 --> 00:44:53.440 Basically, 677 00:44:53.934 --> 00:44:56.355 you need to put more care into 678 00:44:57.055 --> 00:44:59.315 your brand. Even if you're doing things 679 00:44:59.775 --> 00:45:00.994 quickly and swiftly, 680 00:45:02.174 --> 00:45:03.075 you the presentation 681 00:45:03.375 --> 00:45:08.060 of your website to the world needs to be a little 682 00:45:08.920 --> 00:45:13.820 well, a little better crafted, well crafted compared to the competitor to the competition. 683 00:45:14.360 --> 00:45:15.740 And part of that is simplifying 684 00:45:16.280 --> 00:45:19.240 your website's offering, purpose, and mission, etcetera. 685 00:45:19.240 --> 00:45:22.060 So the first thing that we talk about always is identifying 686 00:45:22.795 --> 00:45:23.615 your audience. 687 00:45:24.235 --> 00:45:25.295 And for real, 688 00:45:25.675 --> 00:45:28.415 you really need to choose one audience, 689 00:45:28.715 --> 00:45:32.335 main audience that your website is going to cater to. 690 00:45:32.795 --> 00:45:38.760 There's oftentimes in the webinars where we're reviewing somebody's site and we say, okay, who is your audience serving? 691 00:45:38.760 --> 00:45:42.540 And we get a list of six, seven, eight different types of audiences. 692 00:45:43.000 --> 00:45:45.660 And there's no way for a new site to succeed 693 00:45:46.280 --> 00:45:47.099 trying to 694 00:45:47.615 --> 00:45:51.075 serve that many audiences because of resources, manpower. 695 00:45:51.535 --> 00:45:57.795 It's a logistical nightmare trying to organize content that's going to appeal to all those different audiences. 696 00:45:57.934 --> 00:46:01.810 Sign up pages need to be coordinated for all those different types of audiences. 697 00:46:02.110 --> 00:46:05.970 So if you really are serious about succeeding, you need to identify 698 00:46:06.590 --> 00:46:07.490 one audience 699 00:46:07.790 --> 00:46:09.730 that your site is going to 700 00:46:10.110 --> 00:46:11.970 be crafted for and towards. 701 00:46:13.585 --> 00:46:16.165 Once you know the audience, then you need to find 702 00:46:16.785 --> 00:46:19.365 one need and fill it exceptionally 703 00:46:20.225 --> 00:46:23.905 well. I'm gonna go back a few slides, don't get dizzy guys. 704 00:46:23.905 --> 00:46:27.525 It's really important to find one problem that you want to solve, 705 00:46:28.270 --> 00:46:30.930 much like these brands have done here. 706 00:46:31.950 --> 00:46:41.090 A lot of times when people are starting their directories, they want to allow their members to publish coupons and articles and classifieds and properties and events and job listings. 707 00:46:41.765 --> 00:46:43.225 It's an exhausting list. 708 00:46:43.365 --> 00:46:50.745 Just because those features are available does not mean you need to release them and put all of them linked in your main menu. 709 00:46:51.925 --> 00:46:56.665 I'm I'm an advocate to maybe just keeping one and then searching for the professional members, 710 00:46:57.320 --> 00:47:00.700 and and trying to keep it as simple as possible. So 711 00:47:01.000 --> 00:47:04.220 if you guys have a lot of areas on your website, 712 00:47:04.680 --> 00:47:07.980 types of content for people to search out of the gate, you might be, 713 00:47:08.520 --> 00:47:09.500 creating a little 714 00:47:10.035 --> 00:47:11.734 more work than is required, 715 00:47:12.035 --> 00:47:13.494 to launch your site for yourself. 716 00:47:14.194 --> 00:47:15.974 Let's go back to this slide here. 717 00:47:16.434 --> 00:47:21.474 The third here is having a clear mission and reasons to join your website. 718 00:47:21.474 --> 00:47:27.880 I wanna pass this one to Pat because you were talking about the value of having specific reasons to join your website and 719 00:47:28.339 --> 00:47:33.079 things that we most people think are reasons, but actually aren't reasons to join a website. 720 00:47:33.940 --> 00:47:34.180 Yeah. 721 00:47:34.180 --> 00:47:40.655 And and I find it amazing because if people are selling a physical product, if you tell somebody, 722 00:47:41.115 --> 00:47:46.555 we all heard the the interview question, grab this pen and sell it to me. People are very creative. 723 00:47:46.555 --> 00:47:52.140 Well, this pen is guaranteed never to have ink spill, and it's durable, and you could drive a car over it. 724 00:47:52.539 --> 00:47:57.920 When you're selling a physical product, usually in your pitch, what you're trying to do is tell the audience 725 00:47:58.299 --> 00:48:02.779 what's different about your physical product, why that pen is better than another pen. 726 00:48:02.779 --> 00:48:07.615 If I'm going to sell a shoe, I need to come up with a reason why you wanna buy this shoe. 727 00:48:07.615 --> 00:48:10.195 Is it made a lighter material? Is it more durable? 728 00:48:10.575 --> 00:48:13.775 Is it because it's made in the country that I reside in? 729 00:48:13.775 --> 00:48:19.390 Is it because we we give a a pair for free every time you buy one to somebody that's needy. 730 00:48:19.769 --> 00:48:21.710 There needs to be a reason why 731 00:48:22.410 --> 00:48:26.029 people want to join people wanna buy that product. However, 732 00:48:26.650 --> 00:48:29.950 when you look at an online membership or association website, 733 00:48:30.575 --> 00:48:34.495 a lot of times people don't go through the trouble of giving you that pitch. 734 00:48:34.495 --> 00:48:38.355 It's not evidence to why I wanna join that website. It's just 735 00:48:38.735 --> 00:48:41.715 join the website, find lawyers, find this. 736 00:48:42.175 --> 00:48:44.595 That's sure it's it's something I can do. 737 00:48:44.815 --> 00:48:49.089 But But if I were to try to sell a pen and say, well, you should buy it because you can write with it. 738 00:48:49.150 --> 00:48:53.170 Well, yeah. I understand I can write with the pen. Why should I buy that pen? 739 00:48:53.230 --> 00:48:57.410 And it's important to go through the exercise and just imagine your directory 740 00:48:57.869 --> 00:49:03.485 as a physical product and and pitch it to that end user, that audience that you've defined. 741 00:49:04.585 --> 00:49:09.885 So when you say, like so let's say I go to a website, a directory website, and all it says is 742 00:49:10.585 --> 00:49:12.045 is search and find lawyers. 743 00:49:12.345 --> 00:49:16.140 That's not good enough, you're saying, Pat? That's not enough of a reason 744 00:49:16.600 --> 00:49:18.460 to get someone to wanna use the site? 745 00:49:19.800 --> 00:49:25.960 I would not say that that it's it can work if you have an incredible amount of contents and you have a finished product. 746 00:49:25.960 --> 00:49:27.000 They might give it a shot. 747 00:49:27.000 --> 00:49:30.845 They might do the search, and they might see what kind of data they get in return, 748 00:49:31.145 --> 00:49:35.245 but it would be a difficult sell to get them to buy into your platform. 749 00:49:35.625 --> 00:49:40.045 Usually, when you're getting started and you're trying to break into a niche, you're trying to break into 750 00:49:40.425 --> 00:49:42.845 a new sector and you have existing competitors, 751 00:49:43.359 --> 00:49:46.500 you need something that's going to differentiate yourself 752 00:49:47.040 --> 00:49:47.540 somehow, 753 00:49:48.000 --> 00:49:49.940 someway. That's why local directories 754 00:49:50.720 --> 00:49:56.900 oftentimes have a little bit of a competitive edge because when you're on the phone, you're able to really take that local angle. 755 00:49:56.960 --> 00:49:59.925 Why advertise with us? Because we're local. Because 756 00:50:00.464 --> 00:50:01.365 all of the 757 00:50:01.744 --> 00:50:04.085 our entire audience are your potential customers. 758 00:50:04.464 --> 00:50:07.125 All of our promotions go out to your potential customers. 759 00:50:07.825 --> 00:50:13.170 There is a big why there. Why join why beyond this directory? Because we're supporting each other. 760 00:50:13.170 --> 00:50:14.150 We're part of 761 00:50:14.690 --> 00:50:15.349 a community, 762 00:50:15.890 --> 00:50:19.570 and and and it's important that we stop you right there. I wanna stop you right there. 763 00:50:19.570 --> 00:50:21.510 You used two words that are really important, 764 00:50:21.970 --> 00:50:22.869 because we're. 765 00:50:23.650 --> 00:50:25.270 That's the that's a mission. 766 00:50:25.825 --> 00:50:28.405 We're because we're doing x, y, and z 767 00:50:28.705 --> 00:50:31.045 is a website's mission. And and 768 00:50:31.585 --> 00:50:36.225 in in the past, those link farms, those link directories didn't need missions. 769 00:50:36.225 --> 00:50:39.685 They were just ranking for Google and trying to get page views. 770 00:50:40.380 --> 00:50:46.079 But now it's it is about your mission and your and what your messaging is to potential 771 00:50:46.380 --> 00:50:46.880 members. 772 00:50:47.819 --> 00:50:51.440 So so I just wanted to interrupt you there because you everyone needs 773 00:50:51.995 --> 00:50:58.575 to to be able to finish that sentence because we're doing x y and z, and then you wanna finish it with for 774 00:50:59.355 --> 00:51:03.595 x y and z. We're doing x y and z for x y and z. 775 00:51:03.595 --> 00:51:12.100 And if you don't if you can't finish a sentence like that or or say a sentence like that, then you don't have a clear message or an audience, a clear single audience, 776 00:51:12.800 --> 00:51:13.300 for 777 00:51:13.600 --> 00:51:18.755 your website. So this is why it's so important to to be able to identify these things. 778 00:51:18.755 --> 00:51:20.595 Actually, I know we listed the text here. 779 00:51:20.595 --> 00:51:26.615 This would be a great flowchart, these this one through five, with arrows pointing from step to step. 780 00:51:28.195 --> 00:51:30.855 So let me just before we go to four and five here, 781 00:51:31.220 --> 00:51:33.799 identify your audience, find one need, 782 00:51:34.099 --> 00:51:38.279 explain your mission and reasons to join, and why people should participate. 783 00:51:38.740 --> 00:51:42.359 Then your website should provide resources that directly support 784 00:51:42.660 --> 00:51:43.720 your mission. 785 00:51:44.055 --> 00:51:50.315 Because we're trying to do x y and z for x y and z, those are the types of resources you should keep on your site. 786 00:51:50.375 --> 00:51:53.194 And number five is get rid of everything else. 787 00:51:53.895 --> 00:51:54.395 Seriously. 788 00:51:55.734 --> 00:52:04.340 The number one thing that our recommendations on webinar Wednesdays is to remove things from the website because they're getting in the way of your main messaging. 789 00:52:04.960 --> 00:52:10.100 And all of this is important is because you only have a few moments for people to 790 00:52:11.154 --> 00:52:15.335 connect with your brand and your messaging. So the more noise you have, 791 00:52:15.875 --> 00:52:17.255 less is more in situations 792 00:52:17.714 --> 00:52:23.494 like this because you're get you're being very direct with people, and you're making it very easy for them to connect 793 00:52:24.039 --> 00:52:30.279 with your mission, and therefore they'll they'll most likely want to join your cause and go on that journey with you. 794 00:52:30.279 --> 00:52:34.839 So, Pat, I'm still gonna pass this one back to you because you were pretty adamant about the steps in this slide. 795 00:52:34.839 --> 00:52:36.140 There's five signs 796 00:52:36.759 --> 00:52:43.285 to make sure that you're on the right track with the way that you've established and set up your directory website. 797 00:52:43.285 --> 00:52:47.224 And, again, the the point here is to keep things simple and direct. 798 00:52:48.724 --> 00:52:54.585 Yeah. And and, obviously, the homepage is where it all starts. It's really critical that it is 799 00:52:55.420 --> 00:52:55.920 explaining 800 00:52:56.540 --> 00:52:58.480 the problem that you're solving 801 00:52:59.340 --> 00:53:03.680 primarily is is what you wanna be explaining on the home page. You wanna make it clear 802 00:53:04.140 --> 00:53:08.640 what it is you're solving to the community that you're trying to cater to. 803 00:53:09.105 --> 00:53:14.485 And when you're doing that, you wanna make sure that you're speaking directly to that one main audience. 804 00:53:15.345 --> 00:53:16.165 For example, 805 00:53:16.945 --> 00:53:19.365 you we were talking earlier about Yelp, 806 00:53:19.744 --> 00:53:23.740 and and we're talking about who pays the bills for Yelp. 807 00:53:23.740 --> 00:53:26.539 Well, it's the restaurant owners, the business owners. 808 00:53:26.539 --> 00:53:32.079 They pay to advertise, and and they keep that they keep that that puppy going. 809 00:53:32.460 --> 00:53:36.539 But who who does it cater to? What is the content directed to? 810 00:53:36.539 --> 00:53:38.984 It's directed to the the person that visits 811 00:53:39.445 --> 00:53:40.185 the restaurant. 812 00:53:40.565 --> 00:53:43.465 So even though they're making money off of the restaurant owners, 813 00:53:43.925 --> 00:53:48.984 they you go to their home page, you're not gonna find anything about tips for restaurant owners, 814 00:53:49.285 --> 00:53:50.585 joining their website, 815 00:53:51.490 --> 00:53:53.830 landing pages. It's going to be everything 816 00:53:54.290 --> 00:53:55.110 tailor made 817 00:53:55.650 --> 00:53:58.230 for that audience that they're trying to attract. 818 00:53:58.530 --> 00:54:02.950 I know we've gone over this site as an example, but it it's one of the more well known directories. 819 00:54:03.330 --> 00:54:12.055 You'd have to go all the way to the footer and find a small link in the footer that says add your claim your business and advertise, and that's it. 820 00:54:12.055 --> 00:54:16.375 And they know you as the business owner, you're gonna look to advertise on that site. 821 00:54:16.375 --> 00:54:20.235 You're not you're you're gonna know to go to the footer, but all of that content 822 00:54:20.740 --> 00:54:24.280 is tailor made to that end user. They know who they're speaking to. 823 00:54:25.700 --> 00:54:26.840 That's right. And also, 824 00:54:27.620 --> 00:54:32.680 they're focused on on on just a few things. It's it's finding restaurants and, 825 00:54:33.065 --> 00:54:33.885 reading reviews. 826 00:54:34.265 --> 00:54:39.805 So the reviews, the restaurants are the business listings, and the reviews are that secondary type of content 827 00:54:40.105 --> 00:54:43.385 that people are searching for. Now Yelp is very established now. 828 00:54:43.385 --> 00:54:47.380 They they offer coupons and things like that, but it didn't start like that. 829 00:54:47.380 --> 00:54:49.640 It was basically restaurants and reviews. 830 00:54:50.340 --> 00:54:50.840 So 831 00:54:51.140 --> 00:54:55.720 they kept it very simple. They chose one lane, reviews and searching the businesses, 832 00:54:56.660 --> 00:54:58.920 and and that's how they've grown from there. 833 00:55:00.464 --> 00:55:03.444 The next thing the next thing you need need to do is engage 834 00:55:04.545 --> 00:55:05.345 your community. 835 00:55:05.345 --> 00:55:14.885 So you need to find ways to share updates, so people see that the mission that you're you're so proud of that you are actually doing things to support 836 00:55:15.240 --> 00:55:17.340 that mission. If you're helping local businesses, 837 00:55:18.360 --> 00:55:21.660 write a post about something you've done for local businesses, 838 00:55:21.960 --> 00:55:26.220 showcase a local business on your social media, or write an article about them. 839 00:55:26.680 --> 00:55:35.585 Do the work to show them that you stand behind your mission, and that you're not just stagnant, a stagnant website with links on it, that there's actual, there's an actual pulse 840 00:55:35.885 --> 00:55:37.085 coming from, 841 00:55:37.565 --> 00:55:39.105 your hub, from your website. 842 00:55:39.325 --> 00:55:44.559 So So that's why it's important to share updates as people wanna see that there's a pulse, there's activity behind 843 00:55:44.859 --> 00:55:47.040 the brand. It can't stay stagnant. 844 00:55:47.740 --> 00:55:50.859 And and that's why we we really liked localshops1.com 845 00:55:50.859 --> 00:55:54.265 when we did that audit a few webinars ago because 846 00:55:54.565 --> 00:56:00.345 there were pictures of the it was a a local directory, and you could see all the business owners getting together, 847 00:56:00.725 --> 00:56:01.865 organizing meetings, 848 00:56:02.485 --> 00:56:06.585 doing activities, and sharing that. It's a local directory. We're a community. 849 00:56:07.230 --> 00:56:14.530 Here's the proof that we're active and we're we're we're going towards the mission that we've set when we launched this particular directory. 850 00:56:14.910 --> 00:56:17.410 Right. So new people can see the outreach. 851 00:56:17.550 --> 00:56:22.155 Existing people get the benefits of the work you're doing, that supports your mission. 852 00:56:22.615 --> 00:56:26.075 And then the last thing is to have an onboarding or nurture strategy. 853 00:56:26.135 --> 00:56:32.934 And essentially what that means is it's just your way of reaching out to people after they've signed up with you. 854 00:56:32.934 --> 00:56:34.635 So that can be welcome emails, 855 00:56:35.079 --> 00:56:38.859 asking them to join your social media or engage with your social media, 856 00:56:39.559 --> 00:56:42.460 picking up the phone and helping them set up their profiles 857 00:56:43.000 --> 00:56:45.740 on your directory website and welcoming them, 858 00:56:46.119 --> 00:56:49.339 and also providing them with useful updates maybe through newsletters, 859 00:56:50.175 --> 00:56:51.875 and things of that nature, but 860 00:56:52.335 --> 00:56:53.395 keeping the relationship 861 00:56:53.695 --> 00:56:59.955 alive is very important, and you can demonstrate your expertise and credibility within your industry 862 00:57:00.495 --> 00:57:01.635 through those nurture 863 00:57:02.060 --> 00:57:02.560 strategies. 864 00:57:02.860 --> 00:57:16.575 So after someone signs up to your site, instead of you obviously wanna think of who's next to sign up, find ways to provide additional value and surprise them and wow those people who have just taken the time to join your website, 865 00:57:16.875 --> 00:57:20.015 whether it's for a free or paid membership sign up. 866 00:57:20.394 --> 00:57:22.974 And and oftentimes and and I find it interesting. 867 00:57:23.755 --> 00:57:28.734 People so some people do do a decent job with the onboarding and the nurturing of new members. 868 00:57:29.040 --> 00:57:31.760 They see those dollar signs. They they're they're chasing them. 869 00:57:31.760 --> 00:57:34.820 They want them to they wanna make those for sales very understandable. 870 00:57:35.280 --> 00:57:36.100 But another 871 00:57:36.480 --> 00:57:40.420 demographic that that might be even more important to to be nurturing 872 00:57:40.960 --> 00:57:44.020 are those end users if you've defined them not to be 873 00:57:44.405 --> 00:57:46.984 the the the member. So for example, Yelp, 874 00:57:47.365 --> 00:57:52.085 their their their main audience is the person that's gonna come to the site to leave a review. 875 00:57:52.085 --> 00:57:56.105 So after they receive a review, you'd wanna nurture the reviewer, 876 00:57:56.565 --> 00:57:59.545 not just the business. So if somebody contacts your member, 877 00:58:00.140 --> 00:58:04.400 that's a lead for you. It's in the it's in your lead engine. You have their email. 878 00:58:04.700 --> 00:58:19.715 You should absolutely enroll them in a nurturing campaign, get them back to the site, get their feedback, get them involved, get them participating, get them to join your Facebook group, do whatever it is that you have to do to get them to feel like there's still more to be done on your website. 879 00:58:19.715 --> 00:58:24.935 So you could nurture your members, but also those the the people that are using your and browsing your website. 880 00:58:25.235 --> 00:58:27.335 Yeah. I I'd say, actually, that's even more important, 881 00:58:27.715 --> 00:58:30.119 to to that point, Pat, that you just made. 882 00:58:30.680 --> 00:58:35.339 Is giving the end user more reasons to come back to your site through the nurture, 883 00:58:35.960 --> 00:58:37.740 through nurture strategies and sequences. 884 00:58:39.640 --> 00:58:42.380 What really spawned this whole tip of the week, and 885 00:58:42.924 --> 00:58:46.704 this this was kind of a big presentation for us because a lot of it is very abstract. 886 00:58:47.325 --> 00:58:53.585 The point that I want the the most important takeaway that I'd like everyone to have from this is is this, 887 00:58:53.885 --> 00:58:55.904 directory websites are awesome, 888 00:58:56.769 --> 00:59:00.549 but it's still a product, and it needs to be packaged 889 00:59:00.849 --> 00:59:01.349 properly. 890 00:59:01.809 --> 00:59:03.349 And a good method 891 00:59:03.650 --> 00:59:05.910 to package your directory is more 892 00:59:06.289 --> 00:59:16.125 of showing people that you're you're an organization, you're a community, and you're not just a directory of links where people can only search and post. 893 00:59:16.185 --> 00:59:17.885 That there's an actual personality 894 00:59:18.265 --> 00:59:19.405 and there's a culture 895 00:59:19.945 --> 00:59:20.445 behind 896 00:59:20.905 --> 00:59:22.845 the the website's name. 897 00:59:23.225 --> 00:59:31.640 So when you do that, it will help people, it'll resonate with people better, it makes people feel like they're part of something when they're part of a community, 898 00:59:31.940 --> 00:59:34.839 rather than just being part listed in a directory, 899 00:59:35.140 --> 00:59:43.095 they feel like, just like I said, they're part of a community, and they'll stick around a whole lot longer when they they feel that vibe and that presence, 900 00:59:43.795 --> 00:59:48.855 from your organization. So that's really the main point that I wanted to share with this is 901 00:59:49.395 --> 00:59:57.230 if you can create a sense of community behind your brand, it's easier for people to stick around and also easier for them to join and 902 00:59:57.930 --> 01:00:02.329 be part of your mission whether it's passively or actively or they just wanna follow you. 903 01:00:02.329 --> 01:00:04.589 You've now given them a reason and a purpose, 904 01:00:05.130 --> 01:00:09.545 of a mission to follow and and that's really the point that I wanted to make here. 905 01:00:09.545 --> 01:00:14.125 That it's not just creating a directory and and and leaving it online so people can join. 906 01:00:14.184 --> 01:00:15.964 You gotta have a voice and a personality, 907 01:00:17.065 --> 01:00:20.845 to really keep you, make people stick around in today's evolved world. 908 01:00:21.270 --> 01:00:26.570 So what we wanted to do is maybe take a a moment or two and kind of review some of your websites 909 01:00:26.870 --> 01:00:29.450 out there and see if your directory is ready, 910 01:00:30.230 --> 01:00:33.610 and has evolved to to the place it needs to be 911 01:00:34.315 --> 01:00:35.915 for 02/2018. 912 01:00:35.915 --> 01:00:39.775 So if you wanna share your website, you can use the raise your hand feature, 913 01:00:40.155 --> 01:00:43.755 and, we can we can take a look at your website together. 914 01:00:43.755 --> 01:00:47.055 Maybe you have a question about your site, you wanna make sure something is configured, 915 01:00:47.675 --> 01:00:49.055 properly on your website. 916 01:00:49.850 --> 01:00:51.710 Alright. Let's try, Dimitri. 917 01:00:54.090 --> 01:00:57.390 Hey. I'm doing great, Jason. Where are you? My website is 918 01:00:57.930 --> 01:00:59.550 mattsocial.com. 919 01:01:00.410 --> 01:01:01.950 Oh, okay. Gotcha. Yeah. 920 01:01:02.915 --> 01:01:06.535 We checked out your site a few weeks ago, right? A couple months ago? 921 01:01:07.234 --> 01:01:11.015 Yes, sir. Yes, sir. But, we're talking about shareable content. 922 01:01:11.635 --> 01:01:13.734 That's right. Alright. So, 923 01:01:17.210 --> 01:01:20.430 okay. So here we are at mattsocial.com. 924 01:01:24.170 --> 01:01:25.070 Yes, sir. 925 01:01:25.930 --> 01:01:28.190 So what's the question you have for us today? 926 01:01:29.435 --> 01:01:29.935 Basically, 927 01:01:30.635 --> 01:01:36.255 well, you guys said you would, you know, any websites that anybody would like to get reviewed. 928 01:01:36.475 --> 01:01:39.295 Basically, any tips, advice you can give me. 929 01:01:39.915 --> 01:01:40.415 I've 930 01:01:41.190 --> 01:01:45.030 posted two articles since the last time we've looked at it, but, 931 01:01:46.470 --> 01:01:49.530 I mean, my end user is martial arts practitioners, 932 01:01:50.230 --> 01:01:54.010 and then the, you know, the customer would be academies 933 01:01:54.390 --> 01:01:55.770 or private instructors. 934 01:01:57.275 --> 01:02:00.895 Okay. I noticed that you've chosen not to show a logo 935 01:02:01.595 --> 01:02:02.095 here. 936 01:02:04.875 --> 01:02:08.820 Yes. Because the logo I had had a white background at that time, 937 01:02:09.380 --> 01:02:12.200 which, obviously, some of these have white background clearly. 938 01:02:15.380 --> 01:02:17.560 But, yeah, basically, I just 939 01:02:17.940 --> 01:02:19.960 haven't found the right background to use 940 01:02:20.900 --> 01:02:21.640 or logo. 941 01:02:22.484 --> 01:02:22.984 Okay. 942 01:02:26.484 --> 01:02:26.984 Okay. 943 01:02:27.845 --> 01:02:29.065 Here's a few things. 944 01:02:30.325 --> 01:02:32.505 Let's start let's start with your main menu. 945 01:02:36.150 --> 01:02:36.650 Nothing 946 01:02:36.950 --> 01:02:39.930 says martial arts in your main menu. 947 01:02:40.470 --> 01:02:41.690 It says home, 948 01:02:42.230 --> 01:02:44.490 how it works, login, create, 949 01:02:45.589 --> 01:02:47.530 content, instructionals, and articles. 950 01:02:47.910 --> 01:02:51.290 It says not signed up yet. Get your free account now. 951 01:02:51.645 --> 01:02:52.705 This is basically 952 01:02:53.005 --> 01:03:00.545 default content that would work for any industry, and it has and it's not letting anybody know what your website is for 953 01:03:01.325 --> 01:03:02.465 in in any way. 954 01:03:04.569 --> 01:03:05.049 So there's 955 01:03:06.089 --> 01:03:08.910 it's if this if this said, like, martial arts videos 956 01:03:09.289 --> 01:03:09.950 up here 957 01:03:11.530 --> 01:03:14.349 Okay. You know, things like that, how it works, 958 01:03:15.289 --> 01:03:18.990 you you don't even know what website you're on, to be honest, to to know how 959 01:03:19.944 --> 01:03:21.244 how how it works. 960 01:03:22.984 --> 01:03:26.444 I I would recommend putting your logo back there and 961 01:03:28.105 --> 01:03:32.845 coming up with a slogan. And and the second thing just on your homepage is, 962 01:03:34.670 --> 01:03:36.050 the images are, 963 01:03:36.910 --> 01:03:37.730 a little blurry, 964 01:03:38.910 --> 01:03:45.410 and the slideshow is going pretty quickly, and and your and I I see that they're badges, but you don't even see the whole badge. 965 01:03:46.750 --> 01:03:50.475 I I recommend smiley faces for the industry you're serving. 966 01:03:50.475 --> 01:03:59.615 So if it's martial arts, it could be people on on like with their arms crossed standing in the gym on on a mat smiling in their geese or whatever it is. 967 01:04:01.170 --> 01:04:03.349 So you want to add that human touch 968 01:04:03.730 --> 01:04:07.670 to the website and your homepage is a great place to put those smiley faces 969 01:04:08.130 --> 01:04:19.135 and show people that they belong on your website because when they see your your homepage has to kind of reflect who your audience is and when they see themselves on your homepage, they're gonna wanna dig deeper. 970 01:04:20.795 --> 01:04:23.055 Right now we're just seeing blurry images. 971 01:04:24.075 --> 01:04:28.555 I I get that these names might be might be popular, but, I think you could do better. 972 01:04:28.555 --> 01:04:30.095 I I wouldn't even use a slideshow. 973 01:04:30.860 --> 01:04:35.740 Me personally on on most websites sometimes it could be a little nauseating seeing the images go. 974 01:04:35.740 --> 01:04:37.200 I would just choose one image. 975 01:04:38.060 --> 01:04:39.600 And then whatever you choose 976 01:04:40.060 --> 01:04:44.400 your your color text here, make sure it's it's easy to read, 977 01:04:46.115 --> 01:04:47.335 so behind the image. 978 01:04:49.395 --> 01:04:50.694 Those are more aesthetics 979 01:04:52.835 --> 01:04:53.335 suggestions 980 01:04:53.635 --> 01:04:56.055 rather than than more about the building the community, 981 01:04:57.075 --> 01:05:03.049 but part of building the community is having text on the site that helps the community relate to what you're doing. 982 01:05:03.510 --> 01:05:05.369 So Right. Instead of 983 01:05:06.150 --> 01:05:09.210 how it works, I would say like our martial arts mission. 984 01:05:11.190 --> 01:05:13.190 Like like really just say what it is. 985 01:05:13.190 --> 01:05:16.585 I know that's a bit long, but you only have four or five menu links, which is good. 986 01:05:16.585 --> 01:05:18.285 You're keeping it simple. So 987 01:05:19.385 --> 01:05:20.605 our martial arts 988 01:05:21.545 --> 01:05:22.045 mission. 989 01:05:22.905 --> 01:05:24.605 Right? So now now the website 990 01:05:25.625 --> 01:05:28.365 is already feeling more like it's a martial arts website. 991 01:05:30.119 --> 01:05:33.819 So use I would use better text. I'd show your logo, and 992 01:05:34.359 --> 01:05:36.460 try to use the word martial arts. 993 01:05:38.359 --> 01:05:41.660 Yeah. And and also just to to go back to to the basics, 994 01:05:42.359 --> 01:05:42.859 it's 995 01:05:43.160 --> 01:05:46.625 what what need is being filled by the website. 996 01:05:46.625 --> 01:05:52.165 I understand I can find my martial arts needs in one place, but what is what is really the problem? 997 01:05:52.625 --> 01:05:54.625 And, also, who's the audience? 998 01:05:54.625 --> 01:05:59.010 Because I know I saw you scroll down, and there's a section that's about, hey. 999 01:05:59.010 --> 01:06:01.510 Do you teach martial arts? Join our directory. 1000 01:06:01.890 --> 01:06:04.070 So me as the end user, I don't know, 1001 01:06:04.850 --> 01:06:09.030 if this is intended as a resource for academies or if it's intended 1002 01:06:09.570 --> 01:06:15.484 for me to enroll my child. Is it intended for me to enroll myself? Is it to buy products? 1003 01:06:15.704 --> 01:06:18.265 So it's a little confusing who the website's for. 1004 01:06:18.265 --> 01:06:21.244 So I would first identify the need that you're filling. 1005 01:06:21.545 --> 01:06:24.045 And and if this is an exercise 1006 01:06:24.505 --> 01:06:25.005 that 1007 01:06:25.480 --> 01:06:25.980 oftentimes 1008 01:06:26.280 --> 01:06:27.500 takes a lot of reflection, 1009 01:06:27.960 --> 01:06:33.960 it takes a lot of meetings, a lot of of of bouncing ideas off of people. What do you think of this? 1010 01:06:33.960 --> 01:06:37.820 What do you think of this? What do you think of this? Talking to people within the industry. 1011 01:06:38.120 --> 01:06:43.965 The reason why it takes a long time, because when you identify it, you're on to you have a business. 1012 01:06:44.505 --> 01:06:48.285 Right? And and and it's really important that you take the time to identify 1013 01:06:48.745 --> 01:06:51.885 what need it is you're filling because you've basically discovered 1014 01:06:52.345 --> 01:06:54.045 a business once that's happened. 1015 01:06:55.660 --> 01:06:57.760 Right. Okay. That makes perfect sense. 1016 01:06:58.380 --> 01:07:01.920 So when you started this venture, what motivated you 1017 01:07:02.300 --> 01:07:06.720 to start the directory that because because you you're probably a part of that industry. 1018 01:07:07.035 --> 01:07:08.315 Is there something lacking? 1019 01:07:08.315 --> 01:07:11.535 Is there something missing that you identified and you said, you know what? 1020 01:07:11.674 --> 01:07:15.535 I'm going to start this to to help fix this problem. 1021 01:07:16.795 --> 01:07:17.194 Yes. 1022 01:07:17.595 --> 01:07:22.839 There is was a influx of schools that were teaching martial arts 1023 01:07:23.140 --> 01:07:24.839 that didn't really have the lineage. 1024 01:07:25.140 --> 01:07:25.640 Also, 1025 01:07:26.579 --> 01:07:27.079 students 1026 01:07:27.779 --> 01:07:31.400 having no way outside of regular social media, Facebook, 1027 01:07:31.815 --> 01:07:32.474 to actually 1028 01:07:33.175 --> 01:07:34.954 network with other practitioners 1029 01:07:35.255 --> 01:07:37.595 or, you know, other martial arts. 1030 01:07:38.535 --> 01:07:42.454 Wow. So those two things you just said to me, that's a mission. Right? 1031 01:07:42.454 --> 01:07:46.555 And and especially the first thing, it's like there's a problem in the industry. 1032 01:07:47.070 --> 01:07:50.930 You can identify what is it about your directory is not just a directory. 1033 01:07:51.470 --> 01:07:59.650 There must be some sort of process, I would imagine, to joining it if you wanna make sure that there's a certain quality, uphold some level of quality. 1034 01:08:00.255 --> 01:08:03.454 Perhaps there's something you've put in place to help differentiate it. 1035 01:08:03.454 --> 01:08:05.474 So if I'm enrolling my child, 1036 01:08:06.095 --> 01:08:09.875 I can I I know that if I come to this site, it's not just a directory? 1037 01:08:10.494 --> 01:08:13.795 Those schools have been vetted in in some way, shape, or form. 1038 01:08:14.360 --> 01:08:21.100 And, of course, it's gonna take it would take some time to to build something like that, but you'd wanna write video you wanna record a video. 1039 01:08:21.160 --> 01:08:25.500 What what you just shared shared with me right there, even though it was just a couple of sentences, 1040 01:08:26.015 --> 01:08:29.535 I'm starting to connect with you, and I'm starting to buy into your vision. 1041 01:08:29.535 --> 01:08:31.215 I understand why this site exists. 1042 01:08:31.215 --> 01:08:41.100 So making videos, recording them, talking to the end user, why you created the site, what problem you're looking to solve, what they could do to help, because there has to be, 1043 01:08:41.960 --> 01:08:44.220 parents and and studios and recommend 1044 01:08:44.920 --> 01:08:46.300 do you work with a quality's, 1045 01:08:46.840 --> 01:08:47.340 academy? 1046 01:08:48.120 --> 01:08:53.694 Recommend them here, and you can have a form so that now the parents or the the students are like, wow. 1047 01:08:53.694 --> 01:08:55.875 You need to have this school in there because 1048 01:08:56.255 --> 01:08:58.574 I took a class there and they're the absolute best. 1049 01:08:58.574 --> 01:09:00.835 They're trying to help you populate your directory 1050 01:09:01.215 --> 01:09:03.154 because they're buying into that mission. 1051 01:09:03.854 --> 01:09:06.035 I see what you're saying. That makes perfect sense. 1052 01:09:06.380 --> 01:09:10.700 Yeah. I I have to I'm already excited about the mission. I I'm just using slang here. 1053 01:09:10.700 --> 01:09:12.800 So you're saying there was an influx of wannabe 1054 01:09:13.180 --> 01:09:14.800 schools and gyms and 1055 01:09:15.340 --> 01:09:16.800 Yeah. Yeah. We called them McDojos. 1056 01:09:17.580 --> 01:09:18.479 What? McDojos? 1057 01:09:19.705 --> 01:09:23.705 Yeah. That's what they were calling them. I know. Okay. Hey. I like both. Yeah. And you know what? 1058 01:09:23.705 --> 01:09:30.024 If for for someone who's just kinda just looking for somewhere to have fun and and exercise and and check it out, that's probably fine for them. 1059 01:09:30.024 --> 01:09:34.125 But for someone who's looking to take their the their craft a little more seriously, 1060 01:09:34.505 --> 01:09:35.165 you want 1061 01:09:35.830 --> 01:09:39.930 a a real list of of of of, like Pat said, vetted 1062 01:09:40.470 --> 01:09:42.570 trainers and gyms and and schools, 1063 01:09:43.430 --> 01:09:48.870 that you can count on, that are gonna train you the correct way. I'd even give your list a name. 1064 01:09:49.189 --> 01:09:52.125 You know, like there's things like the Rob Report and things like that. 1065 01:09:52.125 --> 01:09:56.945 You give this list give it a name. Give it a personality. Give it exactly what Pat said, a mission, 1066 01:09:57.405 --> 01:10:00.925 and a purpose. And you've already mentioned mentioned what it is, Dimitria. 1067 01:10:00.925 --> 01:10:03.485 I think you just need to press on that a little bit more. 1068 01:10:03.485 --> 01:10:05.664 And let me go back to one of the slides here. 1069 01:10:06.150 --> 01:10:07.770 Get rid of everything else. 1070 01:10:08.310 --> 01:10:09.610 Number five. Yes. 1071 01:10:10.550 --> 01:10:10.870 Yes. 1072 01:10:10.870 --> 01:10:23.225 And and even just one other idea, is perhaps even come up with some sort of of chart where you say I'm the authority in a way, And you people, when they create their account, they have to give you certain information, 1073 01:10:23.765 --> 01:10:26.245 and you're going to rank them. It's maps list. 1074 01:10:26.245 --> 01:10:33.225 It's it's it's it's a specific list, and you can filter them by which one has the most experience, which one has, 1075 01:10:33.570 --> 01:10:38.470 the most amount of teachers, and and and so on. Whatever that criteria is that you're gonna define 1076 01:10:38.930 --> 01:10:42.230 helps identify a serious professional establishment 1077 01:10:42.690 --> 01:10:43.510 to a McDojo. 1078 01:10:44.130 --> 01:10:49.914 Make it easy for the end user when they're performing searches and seeing search results that they can see that information 1079 01:10:50.255 --> 01:10:50.755 and 1080 01:10:51.094 --> 01:10:52.635 compare those those listings. 1081 01:10:53.014 --> 01:10:56.635 So that that that is a real service to the community at that point. 1082 01:10:58.855 --> 01:11:02.715 I'm gonna That makes perfect sense. I mean, I was gonna come up with more of these 1083 01:11:03.210 --> 01:11:06.590 sample slogans and stuff, like, catch phrases. When you're ready to train 1084 01:11:07.050 --> 01:11:09.230 with, like I don't know. 1085 01:11:09.530 --> 01:11:13.290 So who are are these, like how do you what are these real deal gems? 1086 01:11:13.290 --> 01:11:17.310 Are these what you said the word season or lineage? What was the word? 1087 01:11:17.845 --> 01:11:20.985 Yeah. Basically, lineage. So, like, for example, the 1088 01:11:21.765 --> 01:11:25.305 there's, Joyce Gracie, who was the guy who won the first UFC. 1089 01:11:25.365 --> 01:11:27.865 There's, there's a whole bunch of Lucas Lucret, 1090 01:11:28.245 --> 01:11:29.545 basically, well known, 1091 01:11:30.660 --> 01:11:34.360 black belts who have competed and have proven their worth. 1092 01:11:34.740 --> 01:11:38.660 And their black belts that they've promoted, you know, run these gyms. 1093 01:11:38.660 --> 01:11:44.680 So, you know, if you got promoted by somebody who's won a big tournament or, you know, or multiple tournaments, 1094 01:11:45.285 --> 01:11:50.565 you pretty much can bet that that teacher is gonna teach you quality, you know, content. 1095 01:11:50.565 --> 01:11:52.105 So again, this is just just, 1096 01:11:53.125 --> 01:11:54.804 you know, off the cuff slogan here. 1097 01:11:54.804 --> 01:12:01.090 So, like, when you're ready to train with TrueMaster, search maths list or whatever you come up with the name for this your your list. 1098 01:12:01.310 --> 01:12:01.630 Right? 1099 01:12:01.630 --> 01:12:17.525 So that's how you're separating yourself from just being a director to find everything and anything for martial arts because I you could search Google for that, but if this is a curated list that's where the value is gonna come in is it's curated and it's you have a mission so people can trust and buy into your mission. 1100 01:12:17.905 --> 01:12:23.625 Okay? Yeah. When when when martial arts is your passion Right. And not just your hobby Right. 1101 01:12:23.824 --> 01:12:25.125 Search math list. 1102 01:12:25.985 --> 01:12:28.324 I love it. I like that one. Love it. 1103 01:12:29.730 --> 01:12:30.210 Search. 1104 01:12:30.210 --> 01:12:34.610 And then so should I get rid of Search what we're just gonna say we could just say search math social. 1105 01:12:34.610 --> 01:12:37.750 There you go. Search math social. Yeah. There you go. 1106 01:12:39.890 --> 01:12:42.630 I love it. So should I get rid of, like, instructors, 1107 01:12:43.330 --> 01:12:44.310 accounts and 1108 01:12:45.465 --> 01:12:45.965 merchandisers 1109 01:12:46.345 --> 01:12:50.125 and organizers for now since basically that's it? Well, 1110 01:12:50.745 --> 01:12:55.545 users are users are searching for people or places to train with. Right? So Mhmm. 1111 01:12:55.625 --> 01:13:01.680 So the searchable the searchable content are anywhere that, a consumer, an end user can find training. 1112 01:13:01.900 --> 01:13:06.800 Right? So that would be a But I but I would but I would get rid of the merchandiser for now because 1113 01:13:07.180 --> 01:13:12.675 right now, I wanna be able to compare and say who what's a McDojo and what's a somebody with lineage. 1114 01:13:12.755 --> 01:13:15.574 Right? And I could do that in the studio. I can do that with the trainers. 1115 01:13:15.954 --> 01:13:19.574 The suppliers, the merchandiser, I can't be like, oh, this is a serious 1116 01:13:20.195 --> 01:13:23.815 glove company and this one is just a McDojo because they're just merchandise. 1117 01:13:24.114 --> 01:13:27.255 So you're not really gonna have something to compare. It gets a little corporate. 1118 01:13:27.560 --> 01:13:32.520 You're actually trying to go in and be non corporate and just give them the real value. 1119 01:13:32.520 --> 01:13:36.140 So I would introduce that much, much later. After you've perfected 1120 01:13:37.000 --> 01:13:41.739 whatever it is you're going to discover here in helping people find the proper trainers and schools, 1121 01:13:42.135 --> 01:13:46.555 then you can look at maybe bringing in merchandisers and and other and other and other members. 1122 01:13:47.015 --> 01:13:48.795 And I'm gonna take it one more, 1123 01:13:49.975 --> 01:13:51.515 just one level further. 1124 01:13:52.295 --> 01:13:55.895 I'm pretty sure I've I have a friend. He's in jiu jitsu, into jiu jitsu. 1125 01:13:55.895 --> 01:13:59.670 It's a pretty close knit community. People start to know each other very quickly. 1126 01:14:00.610 --> 01:14:05.510 Mhmm. So one thing you can do is is that, but I'm showing this site Burn Me Free. So, 1127 01:14:06.210 --> 01:14:11.125 a buddy of mine made this website. It's for people who have gone to the Burning Man event, 1128 01:14:11.525 --> 01:14:12.665 in in Nevada, 1129 01:14:13.285 --> 01:14:13.785 and 1130 01:14:14.245 --> 01:14:16.265 they basically create their own 1131 01:14:17.285 --> 01:14:22.665 personal account. So just another another way you can do this is maybe even the the students 1132 01:14:23.000 --> 01:14:27.100 can create their own profiles, the type of martial arts they're interested in, 1133 01:14:27.640 --> 01:14:32.940 and the students make and you can create like a little social network for the students as well potentially. 1134 01:14:33.800 --> 01:14:37.500 I'm just thinking of of other ways and that would that would make me feel valued. 1135 01:14:37.545 --> 01:14:40.525 So if I wanna search Matt Social, I need to create an account, 1136 01:14:40.985 --> 01:14:45.485 and generally, I would create a student account or what you you can create a Correct. 1137 01:14:45.545 --> 01:14:49.225 Which is I actually have student accounts. Right. You can call it something else. 1138 01:14:49.225 --> 01:14:53.310 Give make it something special like apprentice accounts. I don't know. Yeah. 1139 01:14:53.310 --> 01:14:55.970 Something that makes them feel like they're always training. 1140 01:14:57.230 --> 01:15:01.550 And in order to search math social, they need to to create a student account. 1141 01:15:01.550 --> 01:15:04.290 I mean, if they wanna make it searchable or not, that's up to them. 1142 01:15:04.585 --> 01:15:06.744 But, that might be something nice also. 1143 01:15:06.744 --> 01:15:10.844 So now you're creating a nice little social network that that has a mission, a purpose, 1144 01:15:11.304 --> 01:15:12.925 and community behind it. 1145 01:15:14.585 --> 01:15:16.844 That makes sense. So would you make 1146 01:15:17.810 --> 01:15:18.870 the gems nonsearchable 1147 01:15:19.570 --> 01:15:26.310 to anybody who does not have account right now, or would I wait a little bit later down the road when I do have somewhat of a community? 1148 01:15:27.090 --> 01:15:29.410 I would wait maybe till you have somewhat of a community. 1149 01:15:29.410 --> 01:15:35.935 I'd I'd I I was just thinking a little bit down the line that could be a next, a good next, pivot rather than more content, 1150 01:15:36.474 --> 01:15:41.195 get better better types of users, which would be the students, and students can search each other. 1151 01:15:41.195 --> 01:15:45.034 Maybe they can say what belt they are and how many years they've been practicing and, 1152 01:15:46.460 --> 01:15:56.000 you know things like that so I just see that this is a really close knit community and there's there's a potential to create a nice little social network out of this with the students in the gyms. 1153 01:15:57.500 --> 01:15:59.840 Yes sir and that's what I'm working on and I appreciate 1154 01:16:00.515 --> 01:16:04.535 all the tips. That is a lot of good information. Alright. Then look, the next time 1155 01:16:04.995 --> 01:16:08.135 you're on a webinar and we unmute your mic and you're on, 1156 01:16:09.075 --> 01:16:11.875 we wanna see we wanna see these changes though. Alright. 1157 01:16:11.875 --> 01:16:15.015 We wanna we wanna come to the site and say, wow. Yes. 1158 01:16:15.340 --> 01:16:18.800 When martial arts is more than just a hobby, search math social. 1159 01:16:20.380 --> 01:16:25.200 It will be done. Alright. Alright. Beautiful. Nice work, my man. Alright. Good luck, sir. 1160 01:16:25.580 --> 01:16:28.480 Awesome. Thank you, guys. Alright. Thanks for sharing your site there. 1161 01:16:28.780 --> 01:16:30.410 Alright. Good stuff. I see 1162 01:16:30.765 --> 01:16:35.505 some other hands raised here. Alright. Got, Mark. Mark, how are you today? 1163 01:16:35.965 --> 01:16:38.545 Good. How are you? Awesome. Where are you calling in from? 1164 01:16:39.165 --> 01:16:43.320 New Jersey. Okay. Great. Great. How'd you like the presentation so far today? 1165 01:16:43.719 --> 01:16:46.780 You know, it's the first time I'm on it, and I wish 1166 01:16:47.239 --> 01:16:51.560 I was on more of them. So I intend to to be on all of your following. 1167 01:16:52.199 --> 01:16:54.920 Very very good. Very informative. Awesome. Awesome. Great. Yeah. 1168 01:16:54.920 --> 01:16:58.725 So are you just starting your website? You wanna do you wanna take a look at it, Yeah. 1169 01:16:59.025 --> 01:17:01.025 It's ptdirectory.com. 1170 01:17:01.025 --> 01:17:02.324 K. And, 1171 01:17:02.864 --> 01:17:04.805 you know, we haven't put that much 1172 01:17:05.425 --> 01:17:07.985 effort onto anything with the front end. 1173 01:17:07.985 --> 01:17:12.405 It was more of getting some of the, you know, back end listings there. 1174 01:17:12.989 --> 01:17:14.210 So we're we're kind 1175 01:17:14.670 --> 01:17:18.610 of we're kinda what you said. We should definitely limit it to one thing. 1176 01:17:19.869 --> 01:17:24.849 But, I can kind of explain to you what our theory was with the site. 1177 01:17:25.175 --> 01:17:26.295 Sure. Is that, 1178 01:17:26.855 --> 01:17:29.114 really, we're targeting physical therapists. 1179 01:17:29.735 --> 01:17:32.155 And if you kinda go down a little bit, 1180 01:17:33.015 --> 01:17:36.235 you'll see that we have categories, but 1181 01:17:36.775 --> 01:17:38.475 it kinda creep scope. 1182 01:17:38.970 --> 01:17:43.150 Yeah. Physical therapists, pediatric therapists, and occupational therapists 1183 01:17:43.690 --> 01:17:46.510 are all in the general physical therapy practice 1184 01:17:47.210 --> 01:17:51.850 rather than audiologists and speech pathologists. I'm with you. Right. Right. Right. Okay. Yeah. 1185 01:17:51.850 --> 01:17:55.915 It's really physical therapists, pediatric therapists, occupational therapist. 1186 01:17:55.915 --> 01:17:57.295 They're they're the real, 1187 01:17:58.155 --> 01:18:02.575 typical physical therapist, basically. Mhmm. And what we try to do 1188 01:18:03.755 --> 01:18:05.855 being in in the field for so long 1189 01:18:06.235 --> 01:18:08.095 is we felt that 1190 01:18:09.220 --> 01:18:12.680 the nature of physical therapy, unlike a doctor, is people 1191 01:18:14.020 --> 01:18:18.820 are not really searching or trying to find physical therapy providers. Right. 1192 01:18:18.820 --> 01:18:20.840 I think I think it's an area 1193 01:18:21.315 --> 01:18:23.655 of opportunity for all physical therapy. 1194 01:18:23.795 --> 01:18:28.695 Right now, you basically go to your primary care doctor Right. And the doctor will say go to 1195 01:18:29.635 --> 01:18:31.095 company a, b, or c. 1196 01:18:31.475 --> 01:18:32.455 And it's really 1197 01:18:32.835 --> 01:18:33.975 it's really limiting, 1198 01:18:34.995 --> 01:18:36.775 the the end users, the 1199 01:18:37.210 --> 01:18:37.949 the patients 1200 01:18:38.570 --> 01:18:40.190 to make an informed decision 1201 01:18:40.889 --> 01:18:41.389 about 1202 01:18:42.730 --> 01:18:46.329 different companies that are available. It could be three blocks away. 1203 01:18:46.329 --> 01:18:49.230 They could have a great physical therapist three blocks away, 1204 01:18:49.685 --> 01:18:52.265 but they're only gonna go to their, primary 1205 01:18:52.565 --> 01:18:54.265 care doctor, which, you know, 1206 01:18:54.965 --> 01:18:59.865 basically could be a college roommate or something. So Yeah. That our our goal was to 1207 01:19:00.325 --> 01:19:04.620 bring physical therapy into kind of an awareness like a medical community. 1208 01:19:04.620 --> 01:19:07.040 When when you need to get, like, a 1209 01:19:07.980 --> 01:19:11.680 when you need knee surgery, you're gonna go look for an orthopedic surgeon. 1210 01:19:12.860 --> 01:19:15.200 As compared to physical therapy, 1211 01:19:15.985 --> 01:19:18.325 it hasn't been traditionally that way. 1212 01:19:18.945 --> 01:19:20.805 But I see, you know, 1213 01:19:21.505 --> 01:19:26.565 maybe five to 10% of the business right now are coming in direct, 1214 01:19:27.025 --> 01:19:29.525 you know, finding sites over the Internet, 1215 01:19:30.050 --> 01:19:33.430 contacting PTs. And and I gotta be honest, it's the younger crowd. 1216 01:19:33.890 --> 01:19:37.010 You know, the younger crowd that'll challenge your doctor and kinda know, hey. 1217 01:19:37.010 --> 01:19:41.650 I'm not necessarily gonna take my doctor's word for it. I wanna see what's out there. 1218 01:19:41.650 --> 01:19:44.405 So that's kinda how we came up with the idea. 1219 01:19:46.465 --> 01:19:50.724 And and you just I I heard you earlier say that your site is really for physical therapists. 1220 01:19:51.105 --> 01:19:55.185 However, as I hear you describe your website, I'm I don't think it's for physical therapists. 1221 01:19:55.185 --> 01:19:56.645 I think it is for people 1222 01:19:57.020 --> 01:20:00.719 that would be looking for physical therapists. It's a completely separate audience. 1223 01:20:00.860 --> 01:20:02.640 That that's my key takeaway 1224 01:20:03.260 --> 01:20:04.480 from from today. 1225 01:20:05.020 --> 01:20:06.560 We didn't really know. 1226 01:20:07.100 --> 01:20:12.915 Because we put this thing together, we basically worked on the data on the back end, but we didn't we didn't necessarily know, 1227 01:20:13.315 --> 01:20:14.295 Do we market 1228 01:20:14.755 --> 01:20:21.175 it to our members, which would be the therapy companies, or to the general public that needs the the therapy? 1229 01:20:22.275 --> 01:20:26.055 And, you know, that's one of the things I I my takeaway was, 1230 01:20:26.430 --> 01:20:31.330 from what I heard, we should be really targeting this site for people who need physical therapy. 1231 01:20:32.430 --> 01:20:37.650 So there's two there's two things for that. This is a this is a lead gen site at the end of the day. 1232 01:20:37.949 --> 01:20:38.989 Yeah. So, 1233 01:20:40.645 --> 01:20:45.145 you wanna cater the content to the people searching for the physical therapists. 1234 01:20:46.005 --> 01:20:48.185 Generally with a website like this though, 1235 01:20:49.765 --> 01:20:53.065 it's it's like let's use another, like, medical profession, like, urologist. 1236 01:20:53.480 --> 01:20:59.580 Right? It's hard it's hard to you're probably gonna find a urologist from a a referral. 1237 01:21:00.120 --> 01:21:03.320 It's you're not really gonna go on like a Yelp and find a urologist. 1238 01:21:03.320 --> 01:21:05.480 It's very awkward to do to do something. 1239 01:21:05.480 --> 01:21:09.695 I mean, if you really have nowhere else to go, that's that's what you're going to do. Mhmm. 1240 01:21:10.415 --> 01:21:11.635 So with this being, 1241 01:21:13.295 --> 01:21:14.275 with this being, 1242 01:21:14.975 --> 01:21:23.475 mainly a lead gen website where your ultimate goal is to get the consumer to fill out the lead form on the member's profile page or on the landing page, 1243 01:21:24.530 --> 01:21:25.510 that you create. 1244 01:21:26.050 --> 01:21:31.110 So so here's like the send your ultimate goal is to have them fill out this form here, send a message. 1245 01:21:31.489 --> 01:21:31.989 Yeah. 1246 01:21:33.010 --> 01:21:35.745 So what I so a couple things for this industry, 1247 01:21:36.145 --> 01:21:38.625 because you can change the text around, I would, 1248 01:21:39.105 --> 01:21:41.285 change it to request an appointment. 1249 01:21:42.385 --> 01:21:42.785 Okay. 1250 01:21:42.785 --> 01:21:49.365 So that way they're not setting an appointment, they're just requesting an appointment, and then the the the doctor's office can follow-up 1251 01:21:50.030 --> 01:21:52.930 accordingly to get them in to the to the office. 1252 01:21:54.350 --> 01:21:56.370 I'm gonna go to our demo sites here. 1253 01:21:57.150 --> 01:21:58.770 Let me go to lead gen demo. 1254 01:21:59.390 --> 01:21:59.890 So 1255 01:22:02.025 --> 01:22:03.325 what I like is 1256 01:22:03.785 --> 01:22:08.765 keep the I I it already sounds like you're gonna probably get rid of some of the main menu links here. 1257 01:22:11.225 --> 01:22:12.985 Hopefully, I think I don't I don't know how jobs 1258 01:22:13.625 --> 01:22:14.665 No. Not even. 1259 01:22:14.665 --> 01:22:22.890 Like, we looked at it and we were, you know, And we're one of the you know, I also am one of the larger physical therapists out there, but I'm in the IT space. 1260 01:22:22.890 --> 01:22:28.910 So Okay. I you know, jobs is not you know, that's coming off. Gotcha. But, especially 1261 01:22:29.704 --> 01:22:33.005 hearing what your, you know, your advice was, it makes total sense. 1262 01:22:33.385 --> 01:22:33.885 So, 1263 01:22:34.425 --> 01:22:38.125 because it's because it's medical, it's not so much like getting instant quotes. 1264 01:22:38.184 --> 01:22:48.520 So you can find the right terminology and create a landing page where people are filling out this lead form and you're gonna match them with the top, physical therapists in their area. 1265 01:22:48.520 --> 01:22:51.820 So you're totally bypassing the user even searching the directory. 1266 01:22:53.400 --> 01:23:00.375 Your your main goal is to get them to a landing page where your website's mission is to basically match them with the best 1267 01:23:01.335 --> 01:23:04.695 medical professional or physical therapist for their specific need. 1268 01:23:04.695 --> 01:23:17.690 So you can ask you can update this lead form like what part of your body hurts, what do you need help with, and and then they feel like they're get they're getting like a custom experience on your website that's really gonna help them with their pain or whatever problem they're looking to solve. 1269 01:23:18.150 --> 01:23:23.450 The secondary part of your directory that your website can then be the directory, in my opinion, 1270 01:23:24.230 --> 01:23:30.585 which and you could call it, like, preferred specialist directory or some catchy name just like we were we were talking about the martial arts list. 1271 01:23:30.665 --> 01:23:35.645 Give it a name Yeah. Like it's some kind of a curated list. It's not just anybody on there. 1272 01:23:37.065 --> 01:23:43.485 And that way it adds a little more value for the website visitor, and then potential PTs that wanna join the site, 1273 01:23:43.785 --> 01:23:44.765 they can they 1274 01:23:45.320 --> 01:23:49.020 they might feel more compelled to be part of that special list. 1275 01:23:49.800 --> 01:23:53.180 So actually I see I see three levels to your site. 1276 01:23:53.800 --> 01:23:55.340 One is you're gonna want content 1277 01:23:55.960 --> 01:23:57.420 for PT patients. 1278 01:23:58.954 --> 01:24:02.155 Right? Six ways to stretch your neck, after a car accident. 1279 01:24:02.155 --> 01:24:05.934 You know, like, there's things like that. So write some content to bring them to the site. 1280 01:24:06.074 --> 01:24:10.655 The second thing is the lead gen. So you're gonna wanna create those landing pages, 1281 01:24:12.090 --> 01:24:15.870 to to get matched with the best PTs 1282 01:24:16.489 --> 01:24:18.510 for your particular condition, 1283 01:24:19.210 --> 01:24:20.429 or whatever it is. 1284 01:24:21.130 --> 01:24:24.590 And then the sec and then the last thing would be the the preferred 1285 01:24:25.050 --> 01:24:25.550 directory, 1286 01:24:26.645 --> 01:24:27.525 as far as what you give, 1287 01:24:29.445 --> 01:24:30.325 what you give, 1288 01:24:30.805 --> 01:24:31.625 focus to, 1289 01:24:32.165 --> 01:24:33.045 on your site. 1290 01:24:33.045 --> 01:24:39.870 So I would focus on content, then lead gen, and then the third part would be the preferred directory that people can manually browse on their own as well. 1291 01:24:40.430 --> 01:24:45.010 Now question for you. Are we using the wrong kind of, like, template? 1292 01:24:45.630 --> 01:24:47.250 Should we be using 1293 01:24:47.550 --> 01:24:51.570 the, I mean, because right now, I mean, I we could change this any way 1294 01:24:52.275 --> 01:24:56.535 that that we need to. But right now, it looks like it's worse for search 1295 01:24:56.995 --> 01:24:59.335 as opposed to how you have it where you get, 1296 01:24:59.635 --> 01:25:03.715 you know, you have to So let me open up let me open up a couple of these demos here. 1297 01:25:03.715 --> 01:25:07.420 So the different themes are basically just enabling different things on the homepage. 1298 01:25:07.420 --> 01:25:10.060 There's really nothing that it's not really a theme. 1299 01:25:10.060 --> 01:25:13.520 It's more enabling pre selecting things to to show on the homepage. 1300 01:25:13.980 --> 01:25:16.640 So let's look at so this is our, like, association 1301 01:25:17.265 --> 01:25:20.565 theme, and and even the alumni theme looks very similar to this. 1302 01:25:23.345 --> 01:25:23.845 So 1303 01:25:25.185 --> 01:25:27.745 let's say your site was just about PT information. Right? 1304 01:25:27.745 --> 01:25:34.780 You guys are publishing crazy content on, you know, best practices when you're when you're doing physical therapy and stuff like that for the consumer. 1305 01:25:35.160 --> 01:25:36.700 So you could start with, 1306 01:25:37.640 --> 01:25:43.740 you know, something like this where you have a simple main menu, and and this can all be consumer friendly content here. 1307 01:25:45.475 --> 01:25:49.655 You know. And and then I would do a hybrid of one of these themes 1308 01:25:50.355 --> 01:25:50.855 and 1309 01:25:51.795 --> 01:25:53.235 and the lead gen theme, actually. 1310 01:25:53.235 --> 01:25:56.615 I was gonna suggest the travel theme, but I think the lead gen theme, 1311 01:25:57.570 --> 01:26:06.710 the simplicity be the the simplicity about the the like the alumni theme, it's more about showing content first, which is exactly what I I said you should do here. 1312 01:26:06.849 --> 01:26:08.150 Show content first. 1313 01:26:09.455 --> 01:26:14.195 But make but you want them to know that they can get connected with PTs through your website. 1314 01:26:14.335 --> 01:26:19.375 So that's where the lead gen comes in, where you can have a link like this that stands out. 1315 01:26:19.375 --> 01:26:21.955 Instead of saying get free quotes, it could say like, 1316 01:26:22.470 --> 01:26:26.330 you know, find find physical therapist now or something like that. 1317 01:26:27.510 --> 01:26:28.950 Or or we were saying, 1318 01:26:30.950 --> 01:26:32.090 request an appointment? 1319 01:26:32.550 --> 01:26:35.955 Yeah. Request an appointment. Yeah. Something like that. 1320 01:26:36.995 --> 01:26:42.595 I I also I I also just to add a couple more ideas is, again, answering that need. Right? 1321 01:26:42.595 --> 01:26:45.395 What what is different? What problem are you solving? 1322 01:26:45.395 --> 01:26:49.815 And what what I think with a website like yours is yeah. We're working on the home page. 1323 01:26:50.500 --> 01:26:54.119 It's great if you think you're gonna start getting traffic to the home page. 1324 01:26:54.659 --> 01:27:03.935 When you're dealing with an industry where it's oftentimes a one time use, like, let's say I have a back problem and I hurt myself and I wanna get some physical therapy. 1325 01:27:04.075 --> 01:27:10.555 Once I'm happy with my physical therapist, it it's it's it's unlikely I'm gonna come back and search again for more back therapy. 1326 01:27:10.555 --> 01:27:12.235 I'm probably gonna stay with that therapist. 1327 01:27:12.235 --> 01:27:18.890 So when it's an industry like that, and and Jason touched on it, those landing pages, I would probably make them specific 1328 01:27:19.750 --> 01:27:25.450 to common issues that physical therapies help address. So a a sore back, a sore knee, arthritis, 1329 01:27:25.990 --> 01:27:27.210 carpal tunnel syndrome. 1330 01:27:27.590 --> 01:27:32.054 And when you have a Google ad, if I'm on Facebook and I see, because I do 1331 01:27:32.355 --> 01:27:35.574 have carpal tunnel most likely. If I saw an advertisement 1332 01:27:35.875 --> 01:27:43.414 about carpal tunnel and, like, five things you didn't know could help fix it, and I go to a landing page, and the landing page is about my condition, 1333 01:27:43.954 --> 01:27:46.534 and I and then your website, PT Directory, 1334 01:27:47.340 --> 01:27:49.820 explains what the problem it's solving for me. 1335 01:27:49.820 --> 01:27:53.120 Like, we understand that you probably don't know much about carpal tunnel. 1336 01:27:53.180 --> 01:27:57.360 You're it's kind of a daunting task to go and and and get with the specialist. 1337 01:27:57.420 --> 01:28:01.260 We know it's expensive. We know, you know, you're probably just putting it off. 1338 01:28:01.260 --> 01:28:06.195 And and a lot of us that have I've been putting it off for twelve years, to be honest, this issue I have. 1339 01:28:06.195 --> 01:28:10.115 It's it's I wear a brace every day when I type. Why am I putting it off? 1340 01:28:10.115 --> 01:28:14.595 Because I have no idea what to do next, and everybody has different advice. Oh, you should see this. 1341 01:28:14.595 --> 01:28:18.375 You should do that. You should do yoga. You should do stretching. You should hang from a bar. 1342 01:28:18.500 --> 01:28:23.160 It sounds like you can be an authority figure and actually take that angst away 1343 01:28:23.540 --> 01:28:32.595 and give me some sort of system that if I just put my name and my email in there, I'm gonna actually get some good advice in terms of good options for me to to go through. 1344 01:28:32.595 --> 01:28:36.295 And and and that may be a good way to really get people to engage with the site. 1345 01:28:36.915 --> 01:28:41.875 So, for example, for for back like, what you're looking at now, where would those land? 1346 01:28:41.875 --> 01:28:43.495 Let's say I did back pain, 1347 01:28:43.875 --> 01:28:44.375 or 1348 01:28:44.675 --> 01:28:45.415 knee surgery, 1349 01:28:47.050 --> 01:28:49.290 shoulder surgery, just say. You know, those are 1350 01:28:50.090 --> 01:28:54.110 but without yeah. I obviously go more into medical terms with that. 1351 01:28:54.490 --> 01:28:55.150 Of course. 1352 01:28:55.850 --> 01:29:01.210 How do you get to the landing page? Are the landing pages see the menu, the top menu there? Yeah. 1353 01:29:01.210 --> 01:29:01.450 So, 1354 01:29:02.625 --> 01:29:05.125 yeah. You would you would create a page. I I'm getting 1355 01:29:05.985 --> 01:29:07.445 getting some articles here. 1356 01:29:07.985 --> 01:29:08.485 Mhmm. 1357 01:29:09.425 --> 01:29:13.985 How to create a landing page for the get matched form. I'm gonna share these articles here. 1358 01:29:13.985 --> 01:29:23.690 If you come to our knowledge center and just search landing page, there's there's a few articles here with very specific instructions on how to with with the code and what you need to change. 1359 01:29:24.230 --> 01:29:28.870 So you can easily kind of reconstruct some of these landing pages here. 1360 01:29:28.870 --> 01:29:32.570 You just have to basically put your text. And once you create the page, 1361 01:29:33.435 --> 01:29:37.515 then you can link it in the main menu or in your Google ads or Facebook ads, 1362 01:29:38.075 --> 01:29:43.055 and so on. So let me, let me just share let me just do a search for landing page. I'm gonna 1363 01:29:43.835 --> 01:29:48.330 share this in the chat here. You'll there's a chat option here in the in the GoTo webinar. 1364 01:29:48.330 --> 01:29:53.150 So I just pasted a link. That's basically taking us to this keyword search for landing page. 1365 01:29:53.690 --> 01:29:58.670 And the first five or six options have, some good, articles there. 1366 01:29:59.930 --> 01:30:00.430 Okay. 1367 01:30:00.975 --> 01:30:01.475 Alright. 1368 01:30:01.935 --> 01:30:06.355 So all the technologies there, the software works, now it's just about the presentation. Right? 1369 01:30:06.494 --> 01:30:07.054 So Yes. 1370 01:30:07.135 --> 01:30:16.160 In your case, I think, we're going for content, landing pages, and the directory is is really actually the the third thing that I would that's the most important, 1371 01:30:17.020 --> 01:30:18.640 for it's a first site like this. 1372 01:30:19.100 --> 01:30:19.600 Okay. 1373 01:30:20.460 --> 01:30:24.800 Alright. Alright. Thanks for sharing your site with us. Okay. Thank you. Alright, Mark. 1374 01:30:25.500 --> 01:30:28.480 Alright. Good stuff there. Yeah. That's like an industry where 1375 01:30:28.905 --> 01:30:32.445 you mainly go off referrals. It's not like looking for a good Italian restaurant. 1376 01:30:33.465 --> 01:30:37.065 So, yeah. Pat brought up a good point. It's kinda like a one time use website. 1377 01:30:37.065 --> 01:30:39.485 So you just wanna have those good strong landing pages, 1378 01:30:39.785 --> 01:30:45.620 have content on there, so when people come there, they feel like it's trustworthy, and they're actually gonna fill in, the form. 1379 01:30:46.000 --> 01:30:49.380 Alright. Let's see if we got one more person here who could share their site. 1380 01:30:50.080 --> 01:30:51.540 And we got Ronald. 1381 01:30:52.400 --> 01:30:53.780 Ronald, how are you doing today? 1382 01:30:54.400 --> 01:30:57.940 Good. Thank you. How are you going? Good. Good. Where are you calling in from, Ronald? 1383 01:30:58.645 --> 01:31:03.445 Calling from Sydney in Australia. Okay. Alright. Well, welcome. What's your question for us today? 1384 01:31:03.445 --> 01:31:08.425 Do you wanna share your site with us? Sure. It's weddingsavers.com.au. 1385 01:31:08.645 --> 01:31:10.825 Wedding savers. So I'm thinking, 1386 01:31:11.940 --> 01:31:13.880 like, a deals website, maybe? 1387 01:31:15.940 --> 01:31:19.720 More like a lead generation website for wedding supplies. 1388 01:31:21.060 --> 01:31:23.880 Lead generation website for wedding suppliers. 1389 01:31:25.485 --> 01:31:25.985 Okay. 1390 01:31:29.405 --> 01:31:33.665 Make your dream day come true. Save time and money planning 1391 01:31:34.364 --> 01:31:35.505 your wedding. 1392 01:31:36.205 --> 01:31:39.425 That's a good that's addressing a good problem and solution there. 1393 01:31:41.300 --> 01:31:42.120 Thank you. 1394 01:31:42.740 --> 01:31:45.880 So do you have any specific questions about your site setup? 1395 01:31:46.660 --> 01:31:50.120 So we've we've we've just we've just recently started, 1396 01:31:51.300 --> 01:31:55.125 adding members to our directory. We're not really publishing the directory anymore. 1397 01:31:55.125 --> 01:32:00.425 We're using it initially as just a a lead generation site, and we've started receiving leads. 1398 01:32:00.725 --> 01:32:03.625 I've noticed that one is that it wouldn't 1399 01:32:03.925 --> 01:32:05.785 seems to be a configuration issue. 1400 01:32:06.310 --> 01:32:07.530 One is that the location 1401 01:32:07.910 --> 01:32:11.770 of the event or the location of the lead is not showing in the lead information. 1402 01:32:12.150 --> 01:32:12.890 And secondly, 1403 01:32:13.670 --> 01:32:16.010 so it doesn't allow us to match automatically 1404 01:32:16.630 --> 01:32:22.325 based on yeah. So it might be a problem here on the get match form on that field there. 1405 01:32:22.705 --> 01:32:24.565 It doesn't seem to be geolocating 1406 01:32:25.105 --> 01:32:25.765 on Google. 1407 01:32:27.265 --> 01:32:31.925 No. It's not. It will We're we're based in we're based in Australia. So, 1408 01:32:32.545 --> 01:32:34.725 2000 would be a postcode perhaps. 1409 01:32:35.300 --> 01:32:37.480 Yeah. It does look like a like a heavily 1410 01:32:38.100 --> 01:32:39.720 customized get matched form. 1411 01:32:40.660 --> 01:32:45.880 So there's probably issues with the the Google Maps setup, and and it's not using the the default setup. 1412 01:32:46.180 --> 01:32:50.025 I do wanna I just wanna test I wanna test something, make sure it's 1413 01:32:51.385 --> 01:32:54.445 your Google your maps are working somehow. Hang on here. 1414 01:32:55.385 --> 01:32:59.085 Yeah. They're working on this field. So if I put nine o Yeah. 1415 01:33:00.505 --> 01:33:01.485 Let's see here. 1416 01:33:02.185 --> 01:33:02.935 Mhmm. Nope. 1417 01:33:05.350 --> 01:33:10.150 Your site is just it's just for Australia. So it's it's only gonna accept Sure. Right. Okay. 1418 01:33:10.150 --> 01:33:15.530 So it is working here. So 2,000. Let's see. Alright. And let's go back to the other page. 1419 01:33:17.465 --> 01:33:19.324 So it's more a get matched, 1420 01:33:20.264 --> 01:33:24.824 form problem. You you you Right. Yeah. Let me check if that one. Something something with the yeah. 1421 01:33:24.824 --> 01:33:28.204 Something with the customization of it, and perhaps you overrode 1422 01:33:29.480 --> 01:33:32.620 some of the default functionality, which is which which happens. 1423 01:33:33.640 --> 01:33:37.020 Oh, okay. I think we we might have done that modification 1424 01:33:37.880 --> 01:33:38.200 on, 1425 01:33:38.840 --> 01:33:40.060 on one of the earlier, 1426 01:33:40.520 --> 01:33:41.020 webinars 1427 01:33:41.640 --> 01:33:42.700 a while back, 1428 01:33:43.035 --> 01:33:45.135 about a year ago maybe. So, 1429 01:33:47.195 --> 01:33:51.435 so yeah. Is it something that you could see from there? Yeah. I'm I'm just gonna check. 1430 01:33:51.515 --> 01:33:55.755 If it's too technical. Yeah. I'm just gonna do a real quick check here. Just I just wanna see your 1431 01:33:56.600 --> 01:33:59.020 so you just created a field called lead location. 1432 01:33:59.400 --> 01:34:04.760 So for it to, let's see. Right. Right. But no, I don't know that. Sorry. No. No. No. 1433 01:34:04.760 --> 01:34:07.500 Actually, I take that back. That's that is correct. 1434 01:34:08.520 --> 01:34:09.660 Just trying to see. 1435 01:34:10.625 --> 01:34:14.705 Yeah. You again, this is something I think the the team can help troubleshoot for you. 1436 01:34:14.705 --> 01:34:20.324 Just let them know that it's not picking up the location, and they'll just they'll do whatever they need to do to fix that field for you. 1437 01:34:20.625 --> 01:34:22.385 Great. And and so in the lead, 1438 01:34:22.785 --> 01:34:24.965 in in in the lead view area, 1439 01:34:25.680 --> 01:34:32.820 is there a way of getting if you do have customized fields, is there a way of showing customized fields in that in that lead's area? 1440 01:34:33.040 --> 01:34:38.740 Yes. Yes. There. Yes. There is. So what you what you do wanna do is, and I can show you that one. 1441 01:34:40.035 --> 01:34:42.935 So for example, you have wedding date here. 1442 01:34:44.595 --> 01:34:45.975 In the edit options, 1443 01:34:46.835 --> 01:34:49.255 basically, you wanna set these to yes. 1444 01:34:50.515 --> 01:34:55.920 Mhmm. And it'll it'll show in the table view is what you see in the admin area here. 1445 01:34:55.920 --> 01:35:00.260 So if you set that to yes, you'll you'll see it here so your staff can see what it is. 1446 01:35:01.119 --> 01:35:06.099 Showing the Right. Right. In the preview means that when the when the 1447 01:35:07.114 --> 01:35:12.715 member gets a lead and it's still in the preview mode, they haven't purchased the lead, they're gonna see this information. 1448 01:35:12.715 --> 01:35:18.475 So the things that you don't want them to see are the phone number and the email address, for example, in preview mode. 1449 01:35:18.475 --> 01:35:22.255 But Yes. That's right. But the date, you want to make sure that's set to yes. So, 1450 01:35:22.739 --> 01:35:23.979 toggle open this edit Mhmm. 1451 01:35:24.099 --> 01:35:29.800 And you can, set these to yes or no, and you can get the get them adjusted, the way you need them. 1452 01:35:30.739 --> 01:35:31.880 Great. Great. Excellent. 1453 01:35:32.260 --> 01:35:34.900 Great. Thank you so much. Look, really great, Sai, and, 1454 01:35:35.405 --> 01:35:39.105 thank you for the for the support and the, these webinar things. Alright. 1455 01:35:39.565 --> 01:35:40.045 Alright. Great. Yeah. 1456 01:35:40.045 --> 01:35:44.945 I wish I could have helped you out more there, but, yeah, those are things the support team will be more than happy to assist you with. 1457 01:35:45.005 --> 01:35:45.505 K. 1458 01:35:45.885 --> 01:35:46.385 Excellent. 1459 01:35:46.845 --> 01:35:47.820 Oops. Alright. 1460 01:35:48.139 --> 01:35:49.280 Alright. Thank you there, 1461 01:35:49.659 --> 01:35:53.820 Ronald. Alright, guys. I think, I think this is a good place to, stop. 1462 01:35:53.820 --> 01:35:59.739 Actually, if you guys have more questions that we weren't able to get to, please make sure to join our Facebook group. 1463 01:35:59.739 --> 01:36:02.960 You can go to brilliantdirectories.com/facebook, 1464 01:36:03.365 --> 01:36:05.705 and that we can continue the conversation there. 1465 01:36:06.485 --> 01:36:09.305 Don't forget to try and create a community 1466 01:36:09.765 --> 01:36:11.705 around your directory website, 1467 01:36:12.005 --> 01:36:13.545 more than just links 1468 01:36:13.925 --> 01:36:15.625 and searching and posting. 1469 01:36:15.880 --> 01:36:20.700 Really find out what the problem is you're solving and who the audience is that's gonna benefit 1470 01:36:21.160 --> 01:36:22.220 from that. 1471 01:36:23.960 --> 01:36:29.945 Our next webinar is in two weeks. I wanna say thank you to Rick for Rick's Corner. 1472 01:36:30.645 --> 01:36:34.885 And also if you haven't picked up the pay per post add on, I highly recommend it. 1473 01:36:34.885 --> 01:36:38.025 It's simply an additional revenue stream and channel 1474 01:36:38.325 --> 01:36:42.825 for your website. You basically can't lose having the pay per post add on. 1475 01:36:43.429 --> 01:36:50.070 And don't forget to stay nimble and continuously move through the different cycles of managing your website. 1476 01:36:50.070 --> 01:36:50.969 Don't get stuck 1477 01:36:51.270 --> 01:36:54.969 in one of these steps on the hamster wheel. Keep moving. 1478 01:36:55.510 --> 01:37:00.204 And again, you can join our Facebook group, brilliantdirectories.com/Facebook, 1479 01:37:00.204 --> 01:37:01.264 and we can continue 1480 01:37:01.565 --> 01:37:02.764 the discussions there. 1481 01:37:02.764 --> 01:37:07.885 So on behalf of myself, Patrick, and Rick, thank you guys so much, and have a brilliant week. 1482 01:37:07.885 --> 01:37:10.145 Catch you next time. Thanks a lot, everyone.