WEBVTT

1
00:00:01.040 --> 00:00:03.220
Alright. Welcome, everybody. Hey, gang.

2
00:00:03.600 --> 00:00:11.860
Welcome to another edition of webinar Wednesdays by Brilliant Directories, where we try to provide you with tips to grow your online community.

3
00:00:12.480 --> 00:00:14.740
Always great to be with you guys here today.

4
00:00:15.725 --> 00:00:18.305
If this is your first time joining us, welcome.

5
00:00:18.365 --> 00:00:23.085
I'm Jason there on the left, and we're lucky to be joined by Rick and Patrick here today.

6
00:00:23.085 --> 00:00:25.985
Rick is one of the support specialists here at Brilliant Directories.

7
00:00:26.205 --> 00:00:29.585
You may have interacted with him through email or a phone call.

8
00:00:29.690 --> 00:00:32.430
And also Patrick is a digital marketing expert.

9
00:00:32.970 --> 00:00:35.390
There's no one else I know that has helped,

10
00:00:35.770 --> 00:00:36.670
Brilliant Directories

11
00:00:37.130 --> 00:00:38.750
customers grow their sites,

12
00:00:39.130 --> 00:00:42.510
more than Patrick. So Rick and Patrick, welcome to the webinar.

13
00:00:42.945 --> 00:00:47.445
Thank you, Jason. Always a pleasure to be here and particularly looking forward to today's webinar.

14
00:00:47.665 --> 00:00:50.965
Great topic today. Thank you, Jason. Happy to be here too.

15
00:00:51.585 --> 00:00:53.285
Awesome. Thank you so much, guys.

16
00:00:53.665 --> 00:00:57.765
And I always like to mention, if you're not already part of our Facebook group,

17
00:00:58.460 --> 00:01:02.379
head on over to brilliantdirectories.com/Facebook.

18
00:01:02.379 --> 00:01:04.560
It's a great place to carry on the conversations

19
00:01:04.940 --> 00:01:10.540
after webinar Wednesdays. There's fantastic participation there. I believe we broke 1,500

20
00:01:10.540 --> 00:01:14.295
members in that Facebook group this week, so round of applause.

21
00:01:14.915 --> 00:01:19.235
That's great and it's great to see everyone helping each other in that Facebook group.

22
00:01:19.235 --> 00:01:22.295
I'm already I'm also a member in there and participating.

23
00:01:22.915 --> 00:01:30.270
So if we don't get to your questions here today or if you have questions after the webinar, just go to brilliantdirectories.com/facebook,

24
00:01:30.810 --> 00:01:33.630
join the group, and we look forward to seeing you in there.

25
00:01:34.250 --> 00:01:37.950
And for those first timers joining in on webinar Wednesday,

26
00:01:38.330 --> 00:01:39.869
it really is a great platform

27
00:01:40.295 --> 00:01:43.674
to sharpen your marketing skills and help you grow your online

28
00:01:44.054 --> 00:01:44.554
community.

29
00:01:44.854 --> 00:01:50.715
Some topics that we cover are how to convert website visitors into free or paid members,

30
00:01:51.094 --> 00:01:56.500
how to increase your website traffic, and that's actually part of the tip of the week that we're gonna cover today.

31
00:01:56.740 --> 00:01:58.520
It has a lot to do with search

32
00:01:59.060 --> 00:01:59.800
engine optimization.

33
00:02:00.580 --> 00:02:03.480
What's also fun is identifying revenue opportunities

34
00:02:03.780 --> 00:02:05.320
for your specific industry.

35
00:02:05.620 --> 00:02:09.480
And one of my favorite topics to cover is improving your website's navigation.

36
00:02:09.540 --> 00:02:14.585
I think that has a lot to do with your website success is being clear and easy to understand

37
00:02:14.885 --> 00:02:18.745
for the visitor. So if you have questions on any of these topics,

38
00:02:19.125 --> 00:02:23.385
please save them. We're gonna get to them in just a little bit later on in the webinar.

39
00:02:25.500 --> 00:02:31.819
And as a reminder to everyone there, you guys have a huge support team behind you, the entire BD community.

40
00:02:31.819 --> 00:02:35.040
We have an amazing support team here at Brilliant Directories.

41
00:02:35.900 --> 00:02:36.880
If you have questions,

42
00:02:37.475 --> 00:02:41.575
for the support team such as reporting any known issues or you need help troubleshooting

43
00:02:42.275 --> 00:02:42.775
things,

44
00:02:43.075 --> 00:02:44.535
those are good,

45
00:02:44.915 --> 00:02:47.095
those are good things to contact the support

46
00:02:47.475 --> 00:02:53.160
team for. And on webinar Wednesdays, we could stick with marketing and strategy topics.

47
00:02:54.660 --> 00:02:57.940
And we've decided a few webinars ago to keep this slide in there.

48
00:02:57.940 --> 00:03:07.055
Pat, I usually cover this slide, but why don't you, review the hamster wheel and kinda wanna why we wanna leave this on as a reminder here moving forward in all the webinar Wednesdays.

49
00:03:07.915 --> 00:03:11.215
Absolutely, Jason. So so, basically, to to simplify

50
00:03:12.234 --> 00:03:12.974
the concept

51
00:03:13.355 --> 00:03:13.855
is

52
00:03:14.155 --> 00:03:17.135
to make sure that you're always moving forward. You're always

53
00:03:17.515 --> 00:03:21.420
going to a next step. And the easiest the easiest way to explain this

54
00:03:21.720 --> 00:03:24.780
is you always wanna start off and identify a problem

55
00:03:25.239 --> 00:03:27.420
that you're solving either for a website visitor

56
00:03:27.879 --> 00:03:31.579
or for one of your members. And then what you wanna do is you wanna build the contents

57
00:03:32.200 --> 00:03:34.785
around it. So we have email templates. You might have,

58
00:03:35.345 --> 00:03:38.725
a lead magnet. You might have some blog articles that support it.

59
00:03:38.785 --> 00:03:44.245
So you try to think what is all the content pieces I need to build around this so that I have a complete experience

60
00:03:44.705 --> 00:03:47.925
supporting the problem the the the solution to the problem I'm solving.

61
00:03:48.480 --> 00:03:51.140
Then what you wanna do is you wanna disperse it throughout the website,

62
00:03:51.640 --> 00:03:55.380
and then you wanna drive traffic to it, get people using the content.

63
00:03:55.520 --> 00:04:01.940
And once that's done, you basically wanna start back at step one and and and follow that same formula.

64
00:04:02.320 --> 00:04:07.135
So the reason we see you're getting off the hamster wheel is because you're not doing only one thing.

65
00:04:07.135 --> 00:04:07.875
And oftentimes,

66
00:04:08.175 --> 00:04:09.695
people get stuck in that third step.

67
00:04:09.695 --> 00:04:16.890
They're really designing and tweaking a site, but they're not really progressing and moving on to new activity that will lead to member sign ups.

68
00:04:17.530 --> 00:04:19.610
That's right. You know, Roam wasn't built in a day.

69
00:04:19.610 --> 00:04:23.070
You don't have to worry about creating the perfect website design,

70
00:04:23.610 --> 00:04:24.590
in one go.

71
00:04:24.890 --> 00:04:34.185
You can do sections and parts of your website and and just always have, like you said, forward progress and motion on your entire project, not just one piece of your project.

72
00:04:35.525 --> 00:04:43.064
We're gonna dive into one of my favorite segments here on webinar Wednesday, Rick's Corner, where where Rick will provide simple solutions

73
00:04:43.490 --> 00:04:44.230
for common

74
00:04:44.690 --> 00:04:45.010
questions.

75
00:04:45.010 --> 00:04:50.770
And I really like this topic, Rick, because actually it is very simple, but it has a a lot of impact on a website.

76
00:04:50.770 --> 00:04:56.230
So let's review the configuration tab in the general settings, and we have some new options there, don't we?

77
00:04:57.085 --> 00:04:58.205
We do. We do indeed.

78
00:04:58.445 --> 00:05:04.065
There's like you just said, there's a lot of functionality, very easy to manipulate and to change and to update.

79
00:05:04.764 --> 00:05:08.205
So I'm happy to go over this particular tab, Jason. Awesome.

80
00:05:08.205 --> 00:05:11.425
Let me transfer the, the screen to you so you can

81
00:05:11.770 --> 00:05:13.550
show us what you you got, Rick.

82
00:05:15.449 --> 00:05:15.949
Perfect.

83
00:05:16.330 --> 00:05:18.490
So what we have here is the main dashboard.

84
00:05:18.490 --> 00:05:23.789
This is gonna be the web page where you land when you log in to the brilliant directory's back end.

85
00:05:24.715 --> 00:05:31.535
Again, what we're gonna cover today is very basic but super useful, and there's, like Jason said, new things,

86
00:05:32.074 --> 00:05:36.574
to take care of. So let's go ahead and jump in here. We're gonna open up the settings.

87
00:05:36.949 --> 00:05:40.010
We're gonna go to the general settings section.

88
00:05:40.630 --> 00:05:43.210
And today, what we're gonna focus on is the configurations

89
00:05:43.510 --> 00:05:47.770
tab. Alright? So I'm just gonna navigate here real quick to the configurations

90
00:05:48.150 --> 00:05:48.650
tab,

91
00:05:49.190 --> 00:05:53.414
open that up, and let's go ahead and go over the the options that we have here.

92
00:05:53.715 --> 00:05:57.735
So to the to the top left, what we have is the website status.

93
00:05:58.275 --> 00:06:00.055
Few options for you to choose from.

94
00:06:00.595 --> 00:06:04.854
When you're working on your website, you don't wanna display the website

95
00:06:05.250 --> 00:06:11.350
as, because you're working on it, you're you're tweaking stuff around, you might wanna set that up as the staging mode.

96
00:06:11.730 --> 00:06:19.190
Once you're ready with all the updates completed and you feel confident to bring people into the website, then you can just switch it to the live mode.

97
00:06:19.354 --> 00:06:21.615
Right? So we have those two options right here.

98
00:06:21.995 --> 00:06:26.975
To the right, what we have is the, field where you were going to add the Google Analytics ID.

99
00:06:27.275 --> 00:06:34.590
So, a common mistake that we see here is that people paste the, the analytics, the entire code, the script that Google Google provides

100
00:06:34.890 --> 00:06:38.190
onto this tab, and that's not exactly what this is intended for.

101
00:06:38.250 --> 00:06:42.730
So what we need you to add right here is gonna be the analytics account ID.

102
00:06:42.730 --> 00:06:48.225
So it's something similar to this, information that you see here, the QA, and then it has a number

103
00:06:48.705 --> 00:06:49.205
afterwards.

104
00:06:49.825 --> 00:06:53.505
Alright. Scrolling down, what we have is the, website time zone.

105
00:06:53.505 --> 00:06:56.965
So here you can go ahead and choose whichever time zone fits your needs.

106
00:06:57.505 --> 00:07:04.620
Bear in mind that this plays a role within, like, the, the date and time when your when your articles are published, so keep that in mind.

107
00:07:04.620 --> 00:07:08.220
It would also apply to all all features that use the time zone.

108
00:07:08.220 --> 00:07:11.200
So keep that in mind when you're sending up those articles.

109
00:07:12.140 --> 00:07:14.560
Then to the right, we have, of course, the date format.

110
00:07:14.700 --> 00:07:17.975
So the, we have the regular month, day, year.

111
00:07:17.975 --> 00:07:21.435
You can go ahead and choose the day, month, year if you prefer.

112
00:07:22.695 --> 00:07:25.835
Right underneath, what we have would be the primary country.

113
00:07:26.215 --> 00:07:27.575
So if we open that,

114
00:07:27.895 --> 00:07:32.250
the particular drop down, we have the list of of options available for you here.

115
00:07:32.970 --> 00:07:38.750
When you choose the the country that you're going to be focusing on, you can go ahead and choose to the right,

116
00:07:39.370 --> 00:07:40.910
the location search suggestions.

117
00:07:41.290 --> 00:07:46.350
So if we open that up, it's gonna allow you to include all countries, which is gonna be set by default,

118
00:07:46.664 --> 00:07:52.205
or only set search the primary country, which is gonna be the one that you set up on this side.

119
00:07:53.065 --> 00:07:53.565
Alright.

120
00:07:54.104 --> 00:07:59.305
Any questions till now, Jason? Am I moving too fast? No. No. It's it's all good stuff.

121
00:07:59.900 --> 00:08:02.960
I was wondering if we could just take one step back

122
00:08:03.820 --> 00:08:11.600
and if you can switch the site to staging mode so we can really understand what live mode means and staging mode.

123
00:08:12.585 --> 00:08:15.965
Of course. Let me go ahead and visit the website with the

124
00:08:16.425 --> 00:08:17.945
live mode as it is right now.

125
00:08:17.945 --> 00:08:22.765
So this is how, like, the regular website is gonna show up, regular BD site.

126
00:08:23.385 --> 00:08:28.319
Like Jason stated, when we switch this to the staging mode and we, of course, save the changes,

127
00:08:29.099 --> 00:08:36.240
what we're gonna have is a form that allows the visitor of your website to be well, basically, join a mailing list.

128
00:08:36.299 --> 00:08:39.200
So I'm gonna save that here. Let me go back to the website.

129
00:08:39.605 --> 00:08:41.385
Let's go ahead and refresh this.

130
00:08:41.845 --> 00:08:45.385
Okay. So this is basically what the form looks like.

131
00:08:45.445 --> 00:08:51.525
It's just a very straightforward form that allows the visitor again to bay basically register to a mailing list.

132
00:08:51.525 --> 00:08:55.870
So you can then use that for your own marketing needs. So what yeah. Just wanna make a note here.

133
00:08:55.870 --> 00:09:00.110
So what's key here is your main website's domain there will show this page.

134
00:09:00.110 --> 00:09:06.315
And I've seen people slightly modify this this page in the mess messaging. So you can kind of pre

135
00:09:06.774 --> 00:09:07.595
it's preregistration.

136
00:09:08.055 --> 00:09:12.714
So you can advertise your site. So once your design is quote unquote ready,

137
00:09:13.175 --> 00:09:16.935
you can email the people on this list and say, hey. Come join our site now.

138
00:09:16.935 --> 00:09:20.475
Now you can still work on your site in the mean times.

139
00:09:21.550 --> 00:09:25.570
For example, you can go to your home page if you go forward slash home,

140
00:09:27.390 --> 00:09:27.890
and

141
00:09:28.510 --> 00:09:33.890
this will allow you to work on your home page and all your internal pages.

142
00:09:34.475 --> 00:09:40.815
But to the rest of the public, when they come to your your main domain name, your main home page, they're gonna get that preregistration

143
00:09:41.595 --> 00:09:43.775
page. I don't recommend staying on the preregistration

144
00:09:44.155 --> 00:09:45.135
page too long.

145
00:09:45.515 --> 00:09:46.575
Try to get a

146
00:09:46.899 --> 00:09:52.100
a a minimal, proof of concept online so you can actually start getting real members to to join your site.

147
00:09:52.100 --> 00:09:54.520
But if you're doing major construction on your site,

148
00:09:54.899 --> 00:09:57.399
you may wanna utilize this staging mode.

149
00:09:58.500 --> 00:09:59.540
100%

150
00:09:59.540 --> 00:10:00.520
correct, Jason.

151
00:10:01.185 --> 00:10:03.525
You wanna get the ball rolling, get people's feedback.

152
00:10:03.585 --> 00:10:08.965
So the the the less amount of time that you can stick on the staging mode, the better. Right.

153
00:10:10.065 --> 00:10:11.825
Great. Great information there.

154
00:10:11.825 --> 00:10:15.450
Let's jump to the next that we have on the list here because this one,

155
00:10:15.930 --> 00:10:19.930
do come up quite often, to be honest. So we have the distance format.

156
00:10:19.930 --> 00:10:23.710
Here, you can choose miles or kilometers, whichever fits your needs.

157
00:10:23.770 --> 00:10:30.590
And then this one to the right of it, which is super, super useful, it's basically gonna going to set the default search radius.

158
00:10:31.185 --> 00:10:32.085
This plays a role,

159
00:10:32.465 --> 00:10:34.705
when searching for members, when searching for posts.

160
00:10:34.705 --> 00:10:38.085
It plays a role in the entire search functionality of the website.

161
00:10:38.465 --> 00:10:39.845
So if for some reason,

162
00:10:40.385 --> 00:10:44.085
you're completing searches on your site, either you're testing this out or,

163
00:10:44.690 --> 00:10:54.130
or you're sending someone to test it for you and you are not finding the information that you are searching for, this would be the first setting that will I always recommend on on checking.

164
00:10:54.130 --> 00:11:02.055
Make sure that the default search radius is enough to cover all the expected area that you're, that you're trying to search for.

165
00:11:02.194 --> 00:11:05.014
So super important this one, default search radius

166
00:11:05.555 --> 00:11:10.170
comes up quite often. And and just just a Alright. Just a note about that one.

167
00:11:11.130 --> 00:11:18.110
It's related to when you're doing a location search basically for members, and it's gonna really depend on what the

168
00:11:18.649 --> 00:11:21.310
the location of your website that that you're servicing.

169
00:11:21.450 --> 00:11:24.405
You could be a nationwide site or an international site.

170
00:11:24.565 --> 00:11:29.765
But if you're a a small city, it will really depend on the the city or county that you're covering.

171
00:11:29.765 --> 00:11:31.385
So for example, Los Angeles

172
00:11:31.765 --> 00:11:36.565
is a fairly large city, but 20 miles in Los Angeles is is very far.

173
00:11:36.565 --> 00:11:42.290
If I'm looking for a business, I definitely don't wanna drive 20 miles, and that would almost be an irrelevant search,

174
00:11:42.830 --> 00:11:47.870
for me. So I wanna set the default radius to maybe five on my site for Los Angeles.

175
00:11:47.870 --> 00:11:49.810
But if you're in a more rural area,

176
00:11:50.190 --> 00:11:53.490
where driving longer distances make sense or you wanna include

177
00:11:53.945 --> 00:11:54.605
more members,

178
00:11:55.145 --> 00:12:06.445
from from areas that are farther away from the search that the website visitor did, you might wanna open up the default search radius to a larger number that makes a little bit more sense for those for your website.

179
00:12:07.709 --> 00:12:10.670
Exactly correct. And the key point there is location, location.

180
00:12:10.670 --> 00:12:15.250
So it really depends on what you're targeting, the area that you're focusing on. Super important.

181
00:12:16.190 --> 00:12:16.670
Alright.

182
00:12:17.070 --> 00:12:19.630
Moving down the list, what we have is the website currency.

183
00:12:19.630 --> 00:12:27.175
So here you can go ahead and choose the, the currency that you again, that you're targeting, the the currency that's gonna be used across the website.

184
00:12:28.755 --> 00:12:33.415
The, the important part is that this is what's going to charge the member on this particular

185
00:12:34.140 --> 00:12:36.480
currency. Right? So that's very, very important.

186
00:12:37.740 --> 00:12:41.520
The, the next setting that we have is the Google Maps language.

187
00:12:41.580 --> 00:12:46.060
You can go ahead and choose from the list whatever fits your particular audience. Right?

188
00:12:46.060 --> 00:12:49.095
So it's super useful and it's super nice because it does give

189
00:12:50.855 --> 00:12:54.394
the, the idea that the the map is tailored towards more towards your audience,

190
00:12:55.095 --> 00:12:59.035
than if you have, like, a random language for your map. So super important.

191
00:13:00.055 --> 00:13:04.560
And then what we have here is the require user consent to store data.

192
00:13:04.560 --> 00:13:08.579
This was released recently by BD as, as an update required.

193
00:13:09.279 --> 00:13:10.339
It's called the GDPR.

194
00:13:11.600 --> 00:13:26.045
So this is just the way in which you can add disclaimers to the website in which you can include information and basically just checks that the user of the website needs to check mark in order to complete the signing up of you, or onto your website.

195
00:13:26.345 --> 00:13:33.240
So the reason why this is important is because you can add, again, as as many, like, up to five disclaimers, if I'm not mistaken.

196
00:13:33.620 --> 00:13:34.120
Basically,

197
00:13:34.500 --> 00:13:42.420
are, like, ways in which you can tell the user of the website how the information that they're gonna share with you is stored and used and all that good stuff.

198
00:13:42.420 --> 00:13:51.275
So super important, and it's just a matter of switching this to yes or no, in order to get those check marks to show on your forms, sign up forms, to be more precise.

199
00:13:51.735 --> 00:13:52.215
That's right.

200
00:13:52.215 --> 00:13:56.635
So, yeah, the GDPR is if your website is international or you're definitely servicing European,

201
00:13:57.895 --> 00:14:04.260
customers and website visitors, you're gonna wanna make sure to enable that, to make sure your website is compliant,

202
00:14:04.800 --> 00:14:06.420
with the EU laws.

203
00:14:07.040 --> 00:14:10.020
And that's an automatic thing that you just set to yes or no.

204
00:14:11.040 --> 00:14:11.540
Correct.

205
00:14:12.160 --> 00:14:14.240
And, yeah, it's super super easy to use.

206
00:14:14.240 --> 00:14:17.845
You set it to yes or no, and then the information can be added as text labels.

207
00:14:18.065 --> 00:14:20.385
That in itself can be another topic of discussion.

208
00:14:20.385 --> 00:14:23.525
I'll be happy to go in-depth later on in a different date.

209
00:14:24.065 --> 00:14:27.445
But, yeah, basically, you can turn it on and off right here. Super easy.

210
00:14:28.145 --> 00:14:30.485
Fantastic. Let's see. Does anyone have any questions

211
00:14:31.420 --> 00:14:36.860
about the configurations tab or any of these settings in the general settings area? Let's see.

212
00:14:36.860 --> 00:14:38.480
Vincent has his hand up.

213
00:14:38.940 --> 00:14:41.260
Hey, Vincent. How are you doing today? Okay.

214
00:14:41.260 --> 00:14:44.880
So what do you think can you just go over to the disclaimers again?

215
00:14:45.775 --> 00:14:48.355
What you said he mentioned five different disclaimers.

216
00:14:49.135 --> 00:14:53.155
Sure. So why don't we do this, Rick? Why don't you turn on the GDPR,

217
00:14:53.775 --> 00:14:56.115
and let's go to one of the sign up pages.

218
00:14:56.575 --> 00:14:59.235
So let's first see what these disclaimers look like.

219
00:15:01.449 --> 00:15:02.990
Sure thing. Awesome.

220
00:15:03.370 --> 00:15:07.870
And I think we can go to any of the sign up pages, the free sign up or or paid sign up pages.

221
00:15:09.690 --> 00:15:12.350
Right. Let me go to, slash checkout

222
00:15:14.655 --> 00:15:16.115
One number one? Yeah.

223
00:15:21.695 --> 00:15:24.675
So if we if we scroll down once this page loads,

224
00:15:25.135 --> 00:15:26.915
by setting that to yes,

225
00:15:27.320 --> 00:15:32.140
should be at the bottom there. So now we have these check boxes with with disclaimers. And

226
00:15:32.680 --> 00:15:36.839
what those are is you can actually customize these, Vince, and you can actually have more.

227
00:15:36.839 --> 00:15:39.260
If we go to the text labels in the admin,

228
00:15:40.120 --> 00:15:40.620
area,

229
00:15:41.315 --> 00:15:42.855
you can search for GDPR,

230
00:15:43.235 --> 00:15:43.735
Rick.

231
00:15:45.394 --> 00:15:46.295
Yes, sir.

232
00:15:49.954 --> 00:15:50.695
Just a second.

233
00:15:50.834 --> 00:15:55.710
So those those messages there, each one of those checkbox is actually just a sentence or two that's,

234
00:15:56.110 --> 00:15:57.490
basically a text label.

235
00:15:59.550 --> 00:16:01.730
So we could look at, GDPR.

236
00:16:01.790 --> 00:16:07.730
So we have member consent one and two, but you see three is empty, Vince, and four is empty, and five is empty.

237
00:16:07.955 --> 00:16:09.635
If you fill Okay. I got you.

238
00:16:09.715 --> 00:16:17.655
If you put in more disclaimers, like, we're gonna save your email or, you know, whatever whatever your website's gonna do with data, you can have multiple disclaimers.

239
00:16:17.715 --> 00:16:20.935
You can you can rewrite what these what the default ones are.

240
00:16:21.110 --> 00:16:25.190
But if you write more, it's gonna add a a few more check boxes that the person,

241
00:16:25.670 --> 00:16:30.410
needs to to tick off. So you can have as as many as zero to five.

242
00:16:30.950 --> 00:16:33.110
Probably you don't need five. That it's a little overkill.

243
00:16:33.110 --> 00:16:35.610
But in case you need it, it's there for you.

244
00:16:36.324 --> 00:16:37.625
What do you what do you recommend?

245
00:16:38.805 --> 00:16:43.845
I think one I think one or two is fine. It it just depends on who your audience is.

246
00:16:44.005 --> 00:16:48.505
I think the default ones, the two default ones pretty much cover all your bases.

247
00:16:48.964 --> 00:16:50.425
If you're if you're doing,

248
00:16:51.149 --> 00:16:58.370
you know, more elaborate things with data, like you're sharing it with third party or or you're selling people's data or you're gonna use it for marketing,

249
00:16:58.829 --> 00:17:01.410
you know, you might wanna just add more. Sometimes

250
00:17:01.790 --> 00:17:04.050
one checkbox can include two topics,

251
00:17:04.429 --> 00:17:05.730
not just one. So,

252
00:17:06.055 --> 00:17:11.095
it just depends how how streamlined you want the the sign up process to be.

253
00:17:11.095 --> 00:17:13.195
You don't wanna put too many hurdles in there.

254
00:17:13.655 --> 00:17:15.415
But, again, it depends on your industry.

255
00:17:15.415 --> 00:17:19.515
If it's a loan document or something a little more sensitive that's legal or insurance,

256
00:17:19.970 --> 00:17:24.950
perhaps you wanna put more check boxes there. Because what this form actually does is it does store

257
00:17:25.410 --> 00:17:28.710
which items they checked plus the user's IP address.

258
00:17:29.330 --> 00:17:36.995
So that's your if anything happens to you, the website owner, that's gonna be kinda like your proof that the person signed off on these things.

259
00:17:37.935 --> 00:17:42.115
But again, I don't wanna I don't wanna scare anyone or over complicate it. It's just a compliance,

260
00:17:42.815 --> 00:17:47.795
for for the for EU citizens, and websites servicing EU citizens need to have

261
00:17:48.139 --> 00:17:49.679
some kind of message on,

262
00:17:50.220 --> 00:17:58.080
any place where somebody's putting their email address that you're gonna store their email address and that you may use their email address for marketing purposes if you're going to.

263
00:17:59.019 --> 00:18:02.720
And what do you think about a generic American one where it says,

264
00:18:03.045 --> 00:18:05.305
you give us permission to contact you

265
00:18:05.845 --> 00:18:10.645
by email or text or Yeah. That that's fine. I mean, you it doesn't just have to be for EU.

266
00:18:10.645 --> 00:18:14.965
I think it's good practice to let people know that you are storing their their information.

267
00:18:14.965 --> 00:18:19.250
I would keep it, as simple as possible. You again, you don't wanna scare people away.

268
00:18:20.429 --> 00:18:24.289
So just and people are use used to maybe one or two check boxes,

269
00:18:24.590 --> 00:18:29.169
but it just depends how much how sensitive the industry is you're serving and the expectations

270
00:18:29.549 --> 00:18:31.169
of of the website visitor.

271
00:18:31.735 --> 00:18:35.434
Okay. Okay. Great. Thank you. Alright. Thanks, Vince. Good questions there. Thank you.

272
00:18:35.815 --> 00:18:40.075
Alright. Good questions about, GDPR there. It was it was a hot topic, GDPR

273
00:18:40.534 --> 00:18:44.455
Mhmm. A few months ago. You might have everyone's privacy policy changed.

274
00:18:44.455 --> 00:18:51.350
That's that's when you any anywhere you ever submitted your email address to, you got an email saying that they've updated their privacy policy.

275
00:18:51.810 --> 00:18:53.670
It was because of, this.

276
00:18:53.970 --> 00:18:56.530
Alright. Rick, is there any anything else you wanna cover with this, Pat?

277
00:18:56.530 --> 00:18:59.910
Do you have any, final words about the configuration tab here?

278
00:19:00.325 --> 00:19:01.625
No. That's very helpful.

279
00:19:02.565 --> 00:19:05.285
Alright. Great. Yeah. And that's that'd be basically it.

280
00:19:05.285 --> 00:19:12.165
On my end, if you guys have any questions, as Jason stated at the beginning, the support staff is always super happy to help.

281
00:19:12.165 --> 00:19:17.210
So please just let us know. Awesome. Thanks so thank you so much, Rick, on that presentation there.

282
00:19:18.150 --> 00:19:23.830
Super super welcome. Alright. Those of you who are on the webinar today, I think are in for a treat.

283
00:19:24.710 --> 00:19:28.409
Our tip of the week, I think, is super high value.

284
00:19:29.195 --> 00:19:30.735
Alright. The tip of the week,

285
00:19:31.035 --> 00:19:35.855
I think, can apply to any website. It doesn't even have to be your Brilliant Directories

286
00:19:36.235 --> 00:19:38.975
membership website. It's how to optimize

287
00:19:39.515 --> 00:19:40.335
your homepage

288
00:19:40.715 --> 00:19:41.215
SEO

289
00:19:41.640 --> 00:19:43.180
for Google. And

290
00:19:43.640 --> 00:19:44.860
this is, I think,

291
00:19:45.640 --> 00:19:46.460
one of the

292
00:19:46.840 --> 00:19:51.660
key items when people share their sites in the webinars, or I'm helping people on phone calls,

293
00:19:52.120 --> 00:19:57.260
or people are sharing their sites in in the Facebook group. I see it's the number one overlooked

294
00:19:58.265 --> 00:19:59.325
thing. You know, you

295
00:19:59.625 --> 00:20:01.725
might add your logo and and think that,

296
00:20:02.424 --> 00:20:05.645
your job stops there, but if you don't optimize

297
00:20:06.105 --> 00:20:08.525
at least your homepage SEO for Google,

298
00:20:08.985 --> 00:20:11.885
over time it's gonna be very difficult to attract

299
00:20:12.860 --> 00:20:13.680
new visitors

300
00:20:14.140 --> 00:20:17.840
to your website, and really you're gonna become reliant on paid

301
00:20:18.380 --> 00:20:21.440
Google or Facebook ads to drive traffic to

302
00:20:21.820 --> 00:20:25.920
your website. So this is a really important topic. It's really easy

303
00:20:27.055 --> 00:20:30.195
to solve this problem of of optimizing your homepage,

304
00:20:31.215 --> 00:20:34.915
SEO, and we're gonna cover it in today's tip of the week.

305
00:20:35.855 --> 00:20:37.875
So let's take a few steps back.

306
00:20:38.175 --> 00:20:39.395
What does optimizing

307
00:20:39.775 --> 00:20:41.315
for Google mean?

308
00:20:42.230 --> 00:20:44.710
For those of you that are experts out there, this is,

309
00:20:45.190 --> 00:20:47.370
pretty common sense or remedial information.

310
00:20:47.430 --> 00:20:51.770
But for those of you who are first timers, it's important to understand some of the fundamentals.

311
00:20:53.110 --> 00:20:53.610
Optimizing

312
00:20:53.910 --> 00:20:57.210
your site for Google means that you're going to include keywords

313
00:20:57.945 --> 00:21:00.765
and phrases and content on your website

314
00:21:01.225 --> 00:21:02.924
that informs Google

315
00:21:03.784 --> 00:21:06.924
about the industry and audience you are serving.

316
00:21:07.544 --> 00:21:12.524
If you don't have keywords and phrases about the industry and audience you're serving,

317
00:21:12.970 --> 00:21:15.870
Google will not know what your website is about.

318
00:21:16.250 --> 00:21:18.030
So it's important to include

319
00:21:18.490 --> 00:21:19.630
keywords and phrases,

320
00:21:20.410 --> 00:21:21.630
everywhere that,

321
00:21:22.250 --> 00:21:23.150
makes sense.

322
00:21:23.850 --> 00:21:29.335
And also, what does SEO stand for? It stands for search engine optimization.

323
00:21:30.275 --> 00:21:34.295
Google is a search engine, and we want to optimize our website

324
00:21:34.595 --> 00:21:36.535
so we get the best visibility

325
00:21:36.835 --> 00:21:37.575
and placement

326
00:21:37.955 --> 00:21:39.655
in Google's search engines

327
00:21:40.559 --> 00:21:45.059
in our ranking position in Google for specific keywords and phrases.

328
00:21:46.240 --> 00:21:49.140
And some notes about SEO and Google.

329
00:21:50.000 --> 00:21:54.260
A lot of times when people have a website idea and they're looking for a solution,

330
00:21:55.215 --> 00:21:59.395
they say, will you get me on on page one of Google?

331
00:21:59.775 --> 00:22:03.155
And it can happen, but there are some factors

332
00:22:03.695 --> 00:22:04.595
that affect

333
00:22:05.375 --> 00:22:06.195
your ability

334
00:22:06.990 --> 00:22:09.410
and your ranking position in Google.

335
00:22:10.270 --> 00:22:13.630
So first we need to understand that SEO is a marketing strategy.

336
00:22:13.630 --> 00:22:16.210
It's a strategy where we are going to rely

337
00:22:16.590 --> 00:22:17.090
on

338
00:22:18.270 --> 00:22:19.490
searches in Google

339
00:22:20.725 --> 00:22:26.265
to show our website as a result, and then the traffic from the Google search results comes to

340
00:22:26.645 --> 00:22:29.865
our website. So SEO is a marketing strategy.

341
00:22:30.325 --> 00:22:33.945
Other marketing strategies include social media marketing,

342
00:22:34.669 --> 00:22:37.650
paid ads to bring traffic to your website.

343
00:22:37.789 --> 00:22:41.570
And so SEO is very specific to getting Google search traffic

344
00:22:42.110 --> 00:22:43.490
to your website.

345
00:22:44.190 --> 00:22:47.809
And that takes us to point number two. SEO drives Google traffic

346
00:22:48.350 --> 00:22:49.570
to your website.

347
00:22:50.434 --> 00:22:53.635
So how does Google know what your website is about?

348
00:22:53.635 --> 00:23:00.455
Well, you need to have keywords and phrases throughout your entire website, so Google knows what

349
00:23:01.315 --> 00:23:05.495
keyword searches to show your website for on in their search results.

350
00:23:05.970 --> 00:23:09.909
If you don't have keywords and phrases on your website, Google will not know,

351
00:23:10.850 --> 00:23:14.789
you know, to to show your site as an option for to potential visitors.

352
00:23:15.570 --> 00:23:20.230
Another thing is SEO doesn't happen overnight. It's probably one of the slowest

353
00:23:20.945 --> 00:23:25.205
marketing strategies. If you have a new site that you launched today,

354
00:23:25.745 --> 00:23:26.885
there have been competitors

355
00:23:27.265 --> 00:23:28.565
online for those keywords

356
00:23:28.865 --> 00:23:29.765
for years.

357
00:23:30.305 --> 00:23:32.565
So it's not that it's gonna be impossible

358
00:23:32.865 --> 00:23:41.559
to rank your website in Google and get it to show up in search results, but it will take some time, especially when you're trying to target very competitive keywords.

359
00:23:41.559 --> 00:23:44.940
For example, if you wanna rank for the word single word lawyer,

360
00:23:45.240 --> 00:23:49.660
you're gonna have to do a lot of heavy lifting to get your site up there in the search results.

361
00:23:50.495 --> 00:23:52.995
And we need to understand that many factors

362
00:23:53.535 --> 00:23:54.675
affect SEO.

363
00:23:55.455 --> 00:23:58.515
How many competitors out there? How hard are those competitors

364
00:23:58.815 --> 00:23:59.315
working?

365
00:23:59.775 --> 00:24:01.635
The age of your site. Yes.

366
00:24:02.015 --> 00:24:07.220
The age, how long your domain is online does affect your Google rankings.

367
00:24:07.600 --> 00:24:10.260
So again, a lot of people who are waiting to

368
00:24:10.560 --> 00:24:12.260
officially launch their website,

369
00:24:12.720 --> 00:24:17.620
I would recommend getting it online as quickly as possible because there is something called the Google sandbox,

370
00:24:17.975 --> 00:24:22.235
and it sometimes can take four to six months before Google gives your site the credibility,

371
00:24:23.015 --> 00:24:25.595
and authority to even show up in Google

372
00:24:25.895 --> 00:24:30.795
search results because Google doesn't necessarily trust every new site that comes online.

373
00:24:31.159 --> 00:24:34.840
So that's why there's a time and waiting period for some new sites.

374
00:24:34.840 --> 00:24:43.820
So get your site online as quickly as possible even if it's not perfect just for the simple fact of getting it ranked in Google and indexed in Google a lot quicker.

375
00:24:44.765 --> 00:24:49.904
Other factors that affect your SEO are the the keyword relevancy and, that's on your website,

376
00:24:50.525 --> 00:24:56.225
how many backlinks you have to your website, how many other websites are pointing and linking to your website.

377
00:24:57.245 --> 00:24:57.745
SEO

378
00:24:58.530 --> 00:25:02.790
is is like an onion. You can continue to peel back layers, and there's a lot of complex,

379
00:25:03.890 --> 00:25:08.070
mechanisms that affect your SEO rankings. But the important thing is to start early,

380
00:25:08.530 --> 00:25:12.390
and to have a strategy to help your rankings over time.

381
00:25:12.725 --> 00:25:17.145
But what we're gonna cover in this tip of the week is are just some basic simple essential,

382
00:25:18.645 --> 00:25:23.385
tips that you can utilize to strengthen your website's homepage SEO.

383
00:25:24.245 --> 00:25:30.100
And it might be pretty obvious, but Pat, can you share some of the benefits of optimizing a website's SEO?

384
00:25:30.960 --> 00:25:31.460
Absolutely.

385
00:25:31.760 --> 00:25:36.320
So for me, what I like most about it is it's gonna start increasing your organic traffic.

386
00:25:36.320 --> 00:25:39.539
And organic traffic means when I'm googling for something,

387
00:25:40.080 --> 00:25:44.495
the sites that I see Google recommend, those are the sites that I'm going to visit.

388
00:25:44.715 --> 00:25:48.495
So what you want is you want Google to be able to find your site so that visitors

389
00:25:48.875 --> 00:25:55.115
that are searching for specific services or specific content are being recommended to visit your website.

390
00:25:55.115 --> 00:25:57.135
So that's how number one and two obviously

391
00:25:58.300 --> 00:25:59.440
go hand in hand.

392
00:26:00.220 --> 00:26:04.940
The better your SEO is, the higher you'll be in the search result rankings.

393
00:26:04.940 --> 00:26:08.300
And and like Jason said earlier, there are a lot of factors.

394
00:26:08.300 --> 00:26:14.105
It's not just a matter of making sure the keywords are there, the bounce rates, making sure you're actually

395
00:26:14.405 --> 00:26:18.665
delivering on what you're promising. Meaning, if I search keywords and I find your site,

396
00:26:19.605 --> 00:26:23.640
do I stay on your site? Do I do I visit other pages, so on and so forth?

397
00:26:24.120 --> 00:26:29.020
But what I like about today's webinar, it's really where you should begin. And and like Jason says,

398
00:26:29.880 --> 00:26:35.820
since it takes a long time to see the results, the sooner you get started, the better it's gonna be for your online business.

399
00:26:35.960 --> 00:26:41.205
So it should be one of the first things that you tackle when you launch an online directory in my opinion as well.

400
00:26:41.445 --> 00:26:45.865
And if you get it all set up, the sooner you get it done, the sooner your site's gonna grow.

401
00:26:46.325 --> 00:26:57.840
And, probably the best thing about organic, Jason, as you and I know, when you succeed at organic, meaning that people are visiting your website based on keywords that they're searching for, you don't pay for that traffic.

402
00:26:58.140 --> 00:27:01.519
So that's something that you you can pay for pay per click.

403
00:27:01.820 --> 00:27:03.440
You can pay for Facebook

404
00:27:03.820 --> 00:27:06.399
in order to get that traffic. But with organic,

405
00:27:07.100 --> 00:27:12.385
that's going to be free website visitors, and often that organic traffic really converts well.

406
00:27:12.385 --> 00:27:14.725
So you gotta you gotta put in the effort

407
00:27:15.505 --> 00:27:20.485
ahead of time, but later on comes the payoff where you start getting that free traffic to your site.

408
00:27:21.630 --> 00:27:22.130
Absolutely.

409
00:27:22.990 --> 00:27:26.270
And we just wanted to keep this slide in here. It's basically the opposite of the slide.

410
00:27:26.270 --> 00:27:28.610
We just looked at what happens if you don't optimize,

411
00:27:29.550 --> 00:27:30.930
your website's SEO.

412
00:27:31.070 --> 00:27:35.970
Basically, it's gonna be really hard for Google to find your site or actually identify what keywords,

413
00:27:36.465 --> 00:27:39.765
you hope your website will be found for in Google search results.

414
00:27:40.145 --> 00:27:45.924
Therefore visitors will not find your site. Your community is going to have slower growth because,

415
00:27:46.465 --> 00:27:47.765
just you're not attracting

416
00:27:48.145 --> 00:27:51.285
the maximum amount of people to your site that you potentially could.

417
00:27:51.860 --> 00:27:54.440
And then another thing is visitors will find your competitors.

418
00:27:55.300 --> 00:28:04.365
And you're gonna have less market share, and once your competitor your competitors have your your potential customers, it's gonna be really hard to get them back.

419
00:28:04.985 --> 00:28:12.684
And lastly, as Pat mentioned, driving traffic becomes expensive because if you're not getting the organic search traffic from Google,

420
00:28:13.225 --> 00:28:14.924
the only way to get traffic,

421
00:28:15.385 --> 00:28:16.524
would be from,

422
00:28:17.160 --> 00:28:20.760
well, you could do social media if you're really good at killing it on social media.

423
00:28:20.760 --> 00:28:27.340
That could be a free method, but other than that you're probably gonna have to pay for ads, to drive traffic to your website.

424
00:28:28.120 --> 00:28:30.780
So the first thing we need to do is identify

425
00:28:31.585 --> 00:28:33.125
what keywords and phrases

426
00:28:33.505 --> 00:28:34.245
we want

427
00:28:34.545 --> 00:28:35.765
to be found for.

428
00:28:36.785 --> 00:28:38.965
And there are some tips and strategies

429
00:28:39.425 --> 00:28:41.745
for finding a diverse amount,

430
00:28:42.225 --> 00:28:44.565
diverse keywords and phrases to

431
00:28:45.025 --> 00:28:47.045
strengthen the SEO power

432
00:28:47.580 --> 00:28:50.000
of your website. And I think,

433
00:28:50.460 --> 00:28:53.200
Pat, we wanted to use a site as an example.

434
00:28:53.500 --> 00:28:55.120
Right? We wanted to use

435
00:28:55.500 --> 00:28:57.600
what was what was it? New York City

436
00:28:58.059 --> 00:28:58.799
Dog Groomers

437
00:28:59.595 --> 00:29:00.255
as an

438
00:29:00.794 --> 00:29:03.235
example? Alright. I'm just gonna I'm gonna tick forward to one slide.

439
00:29:03.235 --> 00:29:04.975
I just wanna see what we have in store here.

440
00:29:05.275 --> 00:29:05.775
Okay.

441
00:29:06.635 --> 00:29:16.080
We wanna show you guys some strategies to identify keywords that you should include on your site, And then what we're gonna do in the next slide is we're actually gonna apply these strategies

442
00:29:16.460 --> 00:29:19.679
to a sample website, and we're we're gonna decorate

443
00:29:20.860 --> 00:29:28.174
a fresh site, a BD site launch with these keywords to show you guys some strategies on how you can implement these on your site.

444
00:29:28.715 --> 00:29:29.215
And

445
00:29:30.394 --> 00:29:33.355
let's let's use that as an example.

446
00:29:33.355 --> 00:29:37.695
So New York City Dog Groomer is what our directory is gonna be about.

447
00:29:38.715 --> 00:29:43.170
So what I like to do is is first search Google for ideas. And before I do that,

448
00:29:45.330 --> 00:29:47.830
let me open a notepad here.

449
00:29:48.770 --> 00:29:50.230
So New York

450
00:29:51.010 --> 00:29:51.510
City

451
00:29:52.770 --> 00:29:55.750
Dog Groomer. So let's do a Google search for this.

452
00:29:56.524 --> 00:30:00.865
And here's the first thing we can do for keyword research or to find keyword diversity.

453
00:30:01.485 --> 00:30:10.365
Do a search for the first thing that comes in your mind about the industry or the audience that you're going to be serving or what your directory or membership community is going to be about.

454
00:30:10.365 --> 00:30:13.470
So first thing that comes to my mind is we're gonna be a New York City

455
00:30:13.850 --> 00:30:14.670
Dog Groomer,

456
00:30:15.690 --> 00:30:16.190
directory.

457
00:30:16.730 --> 00:30:18.570
So you can look at the results,

458
00:30:18.890 --> 00:30:24.750
you can see what competitors have, best dog groomers in Manhattan, best dog. So best is a good word.

459
00:30:25.745 --> 00:30:28.965
Right? Right there. So we just found a new word, best.

460
00:30:29.905 --> 00:30:35.365
And what I like is if you scroll down for basically most Google searches, you get a cluster

461
00:30:35.745 --> 00:30:40.405
right here where it says search related to New York City Dog Groomer.

462
00:30:42.280 --> 00:30:47.660
And these are the next best phrases that Google is associating with your original

463
00:30:48.120 --> 00:30:48.620
search.

464
00:30:49.800 --> 00:30:54.220
So what I like to do, you might not need all of them, but this will give you some ideas

465
00:30:54.520 --> 00:30:55.820
of what you can include

466
00:30:56.200 --> 00:30:57.100
on your homepage,

467
00:30:58.335 --> 00:31:00.115
as buzzwords or phrases,

468
00:31:00.895 --> 00:31:04.195
to strengthen your homepage SEO, because they are,

469
00:31:05.375 --> 00:31:09.075
related. They they're near the search term

470
00:31:09.860 --> 00:31:13.800
that, that you that you look for in Google. So this is the first thing you can do,

471
00:31:14.420 --> 00:31:15.860
to search Google for ideas.

472
00:31:15.860 --> 00:31:24.705
Right there right there, I found that very interesting myself because if you had hired me to come up with some SEO, I would have put the words New York in there.

473
00:31:24.705 --> 00:31:30.245
And that's why it's really important you don't make SEO strategies based on personal assumptions.

474
00:31:31.025 --> 00:31:33.445
Clearly, I'm not from the New York area.

475
00:31:33.825 --> 00:31:38.645
And if you're from New York and you're looking for a groomer, you're probably typing in NYC.

476
00:31:39.169 --> 00:31:39.990
So NYC,

477
00:31:40.370 --> 00:31:45.970
looking at what Google recommends you use, more people search for NYC than New York.

478
00:31:45.970 --> 00:31:49.350
So if I put New York as a keyword that I'm that I'm targeting,

479
00:31:49.650 --> 00:31:53.669
I'm gonna get less traffic than if I probably use NYC. So

480
00:31:54.025 --> 00:31:59.725
it was a a quite a revelation to me. And just by doing that one simple thing that you showed, Jason,

481
00:32:00.265 --> 00:32:04.285
would make a big difference in the approach I take and probably have very good results,

482
00:32:04.825 --> 00:32:08.684
because I just took two seconds to see what Google recommends I I search for.

483
00:32:10.080 --> 00:32:10.580
Absolutely.

484
00:32:10.880 --> 00:32:16.080
So it what it does is it expands your initial idea and provides you with some some out of the box ideas.

485
00:32:16.080 --> 00:32:21.140
And if you wanted to take it further, why not just click this? I think I could just click on this.

486
00:32:21.360 --> 00:32:24.740
And now I'm doing a search for dog grooming NYC prices.

487
00:32:24.825 --> 00:32:27.945
And if I scroll down, I kinda get a little more,

488
00:32:28.345 --> 00:32:32.684
variation here. So I can I can kinda create a list of phrases,

489
00:32:33.304 --> 00:32:37.005
and I probably don't want all the phrases? So I can get rid of cat grooming,

490
00:32:38.120 --> 00:32:41.260
camp canine, I can get rid of. Pet grooming is too literal.

491
00:32:41.400 --> 00:32:44.780
I'm just trying to get some ideas to include. So, obviously, prices

492
00:32:45.240 --> 00:32:48.760
are very important. I didn't even think about prices when I was gonna start this directory.

493
00:32:48.760 --> 00:32:52.140
So maybe I should focus the directory about finding the best prices

494
00:32:53.215 --> 00:32:53.715
for

495
00:32:54.414 --> 00:32:56.755
dog for dog grooming in NYC.

496
00:32:57.615 --> 00:33:03.294
Chi So are you saying that perhaps there's a problem in the sense that users have to Google to find prices?

497
00:33:03.294 --> 00:33:08.434
There's no easy way to compare, and you have to visit all the individual websites, and perhaps

498
00:33:08.790 --> 00:33:12.250
that's one of the problems that you're gonna solve for your community

499
00:33:12.870 --> 00:33:15.130
so you can build content around that?

500
00:33:16.470 --> 00:33:19.750
Absolutely. So I basically, I just got an idea of a problem.

501
00:33:19.750 --> 00:33:26.285
If if Google is suggesting these, it means a lot of people are are searching these, which means people a lot of people have this problem.

502
00:33:26.424 --> 00:33:29.325
So if I created a directory that solves these problems,

503
00:33:30.025 --> 00:33:35.485
I have a higher chance of having a successful directory because I'm actually solving a real problem for people.

504
00:33:36.960 --> 00:33:40.980
So look at look at everything related to price, dog grooming, priceless prices.

505
00:33:42.559 --> 00:33:47.760
So it looks like for mobile dog grooming and the prices and also finding the best dog grooming.

506
00:33:47.760 --> 00:33:50.265
So price might not be an issue. You can pay whatever.

507
00:33:50.505 --> 00:33:52.845
You might be looking for expensive dog grooming,

508
00:33:53.385 --> 00:33:57.085
but these are just some buzzwords that we might wanna include in the home page.

509
00:33:58.665 --> 00:33:59.165
Alright.

510
00:34:00.105 --> 00:34:05.485
Another thing is you wanna be more specific. So I don't wanna rank for the word dog grooming.

511
00:34:06.470 --> 00:34:10.650
I could, you know, it might take a long time, but it's such a broad keyword

512
00:34:11.110 --> 00:34:12.630
that it's gonna take a long time.

513
00:34:12.630 --> 00:34:17.610
There's probably a ton of competitors that are ranking for dog grooming. So if I can add,

514
00:34:19.935 --> 00:34:25.235
if I can make it a little bit more specific, I'm gonna make my job and my potential success,

515
00:34:25.855 --> 00:34:26.835
a lot easier.

516
00:34:27.215 --> 00:34:29.475
So in this case, we're doing

517
00:34:31.710 --> 00:34:32.210
NYC

518
00:34:32.510 --> 00:34:36.370
dog grooming. So New York City is the is the specific that we're using.

519
00:34:36.510 --> 00:34:44.610
If you're doing a lawyer directory, maybe you're doing a specific type of lawyer, maybe it's immigration lawyers, maybe it's immigration lawyers in Austin, Texas.

520
00:34:45.070 --> 00:34:47.545
So the more specific you get, you're gonna

521
00:34:47.845 --> 00:34:48.985
have a higher probability

522
00:34:49.285 --> 00:34:53.065
over time of succeeding and getting closer to that number one position,

523
00:34:53.605 --> 00:34:54.245
in Google.

524
00:34:54.245 --> 00:34:59.369
Again, if you wanted to rank for the word lawyer, it's probably gonna be very expensive and take a lot of time.

525
00:34:59.369 --> 00:35:04.509
So we just wanted to give the strategy here of trying to be more specific when you're doing,

526
00:35:04.890 --> 00:35:07.789
the keyword research that you're gonna apply to your website.

527
00:35:08.809 --> 00:35:13.390
And to help you with that, there are tools out there, keyword analyzer tools.

528
00:35:13.905 --> 00:35:17.605
I don't wanna get into all of them, but they'll basically tell you

529
00:35:18.065 --> 00:35:20.565
two pieces of information that are very important.

530
00:35:21.585 --> 00:35:26.805
You can type in with any one of these analyzer tools, you can type in a keyword or a phrase,

531
00:35:27.119 --> 00:35:31.119
and it's gonna show you how much potential cert monthly search volume there is.

532
00:35:31.119 --> 00:35:33.539
So how many people are actually searching that phrase,

533
00:35:34.000 --> 00:35:36.339
and then how much competition there is, meaning,

534
00:35:36.720 --> 00:35:40.500
how many people are paying for ads against that keyword or phrase.

535
00:35:41.105 --> 00:35:43.845
So what you want to look for in an ideal situation

536
00:35:44.545 --> 00:35:57.850
is a search term that has a lot of volume, so a lot of people are searching that phrase or term every month, and low competition meaning, not too many other websites are trying to pay for ads for that or really competing for

537
00:35:58.390 --> 00:35:59.930
ranking position in Google

538
00:36:00.390 --> 00:36:00.890
for,

539
00:36:01.350 --> 00:36:03.050
those keywords and phrases.

540
00:36:04.230 --> 00:36:04.730
Pat,

541
00:36:06.550 --> 00:36:12.164
you use another one here. It's it's the Google AdWords. What is it called? It's by Google AdWords.

542
00:36:12.865 --> 00:36:14.484
Yeah. It's the keyword planner.

543
00:36:14.865 --> 00:36:18.164
Keyword planner. I'm just gonna do a Google search for

544
00:36:19.905 --> 00:36:20.885
keyword analyzer,

545
00:36:22.224 --> 00:36:22.724
and

546
00:36:23.120 --> 00:36:26.640
all of these solutions are good. I don't recommend you don't really need to pay for one.

547
00:36:26.640 --> 00:36:28.260
There's a lot of free tools out there.

548
00:36:28.800 --> 00:36:29.780
Keyword Magic,

549
00:36:30.320 --> 00:36:34.740
some of these website will give you, like, 10 free searches, and you can analyze a keyword.

550
00:36:35.325 --> 00:36:38.925
But basically, it's to let you know if if you're choosing a good keyword.

551
00:36:38.925 --> 00:36:41.744
If you if your keyword has really low search volume,

552
00:36:42.845 --> 00:36:48.365
even if you rank number one for it, you're it's not gonna drive a lot of traffic because the the search volume is pretty low for that.

553
00:36:48.365 --> 00:36:52.500
But again, these are just tools to guide you through the process of,

554
00:36:53.940 --> 00:36:56.440
finding the right keywords and phrases for your site.

555
00:36:56.980 --> 00:37:01.460
And since we're not going in-depth in any of those tools, I think I just wanna give one tip.

556
00:37:01.460 --> 00:37:07.515
I one of the things I like the most, and all these tools do this, is what you do is you you identify

557
00:37:07.975 --> 00:37:09.675
your two or three top competitors,

558
00:37:10.455 --> 00:37:12.475
and you use these tools with your competitors'

559
00:37:12.775 --> 00:37:16.375
domain. So you don't you you can use these tools at any website in the world.

560
00:37:16.375 --> 00:37:21.270
And these keyword analyzers will tell you what these websites are ranking for, what they're targeting.

561
00:37:21.809 --> 00:37:27.270
And that'll give you some amazing insight into perhaps some keywords you should also be targeting

562
00:37:27.650 --> 00:37:32.710
and give you some inspiration when you're making those big decisions in terms of what you want your strategy to be.

563
00:37:34.605 --> 00:37:35.105
Absolutely.

564
00:37:35.965 --> 00:37:40.765
Let's let's see, let's see if anyone here in the audience today uses a keyword tool.

565
00:37:40.765 --> 00:37:42.445
I'm gonna lower everyone's hand here.

566
00:37:42.445 --> 00:37:47.165
If you've done if you've done any type of keyword research for your site, we'd love to hear about it.

567
00:37:47.165 --> 00:37:49.620
If you're using a keyword analyzer tool,

568
00:37:50.180 --> 00:37:52.440
let's see if anyone has their hands raised here.

569
00:37:52.740 --> 00:37:53.560
Hey, Vince.

570
00:37:54.980 --> 00:37:55.480
Hey.

571
00:37:56.340 --> 00:38:01.540
I I think this is a great, great program because this to me is like the name of the game.

572
00:38:01.540 --> 00:38:02.680
You've got to

573
00:38:03.535 --> 00:38:04.435
study your competitors.

574
00:38:06.015 --> 00:38:10.275
I actually go in and I look at the the top websites in the search.

575
00:38:11.375 --> 00:38:15.715
Like, Google is kinda putting them in order for you. So if you if you were searching

576
00:38:16.190 --> 00:38:19.890
and you like you did and you found the top 10 under the keyword you want,

577
00:38:20.190 --> 00:38:23.790
Google has already told you, I like this one best. I like this one second best.

578
00:38:23.790 --> 00:38:28.530
I like this one third best. So a lot of times, you can go in and look at their site

579
00:38:28.875 --> 00:38:29.535
and kinda,

580
00:38:30.075 --> 00:38:33.115
look behind the scenes. I I think this is the most valuable part.

581
00:38:33.115 --> 00:38:36.655
Because once Google's happy, it's the the site kinda takes care of itself.

582
00:38:37.275 --> 00:38:37.775
Awesome.

583
00:38:38.475 --> 00:38:41.035
Yeah. Definitely. Definitely. Google Trends is nice.

584
00:38:41.035 --> 00:38:46.750
It shows you how much search volume or or you can compare the popularity between two different search terms, which one's being,

585
00:38:47.369 --> 00:38:49.969
has a higher volume. Thanks a lot, Vince. Thanks a lot.

586
00:38:49.969 --> 00:38:54.190
And, Vijay, you've also have your hand up here. Vijay, how are you doing today?

587
00:38:54.569 --> 00:38:55.710
Yeah. Yeah. I'm good.

588
00:38:57.165 --> 00:38:59.105
We just started the keyword research,

589
00:38:59.485 --> 00:39:02.145
and we started using a tool called, SEMrush.

590
00:39:03.245 --> 00:39:03.565
And,

591
00:39:04.285 --> 00:39:10.170
what we did is plugged in the top five competitors for our country. We are here in New Zealand.

592
00:39:10.650 --> 00:39:12.809
And, the cool thing about this tool is it,

593
00:39:13.450 --> 00:39:18.089
showed us all their organic pages, and we're just putting everything into an Excel sheet at the moment.

594
00:39:18.089 --> 00:39:18.750
And so

595
00:39:19.130 --> 00:39:21.710
it's, giving us all the kind of keywords

596
00:39:22.555 --> 00:39:24.815
for things that we can use for blog articles,

597
00:39:25.275 --> 00:39:26.015
but also,

598
00:39:26.395 --> 00:39:28.235
things that are gonna be listed in the directory.

599
00:39:28.235 --> 00:39:32.175
So we're finding this tool really, really helpful, for things like that.

600
00:39:32.635 --> 00:39:38.540
And the other thing that we're gonna use it for is do the same thing for other countries like The United States and The

601
00:39:38.920 --> 00:39:40.620
UK to look at what the top websites

602
00:39:41.400 --> 00:39:46.300
are in those countries because there might be people in New Zealand that are not using those kind of keywords.

603
00:39:47.160 --> 00:39:54.085
And so that way, we can potentially find keywords that might have high traffic, but not many people are ranking for in New Zealand.

604
00:39:54.465 --> 00:39:57.285
So, yeah, we found the tool really good, and that's, SEMrush.

605
00:39:58.065 --> 00:40:02.325
Fantastic. Now are you is this, do they have a free version, or is it a paid version?

606
00:40:03.080 --> 00:40:07.500
They've got a free version, but it doesn't give you much data. The paid version

607
00:40:07.880 --> 00:40:08.280
was,

608
00:40:08.760 --> 00:40:10.360
I think it's $99

609
00:40:10.360 --> 00:40:10.940
a month.

610
00:40:11.560 --> 00:40:12.060
But

611
00:40:12.360 --> 00:40:12.680
I've,

612
00:40:13.560 --> 00:40:14.060
got

613
00:40:14.440 --> 00:40:16.140
I've kind of outsourced it

614
00:40:17.395 --> 00:40:20.295
on Upwork for somebody who's actually got a paid version,

615
00:40:20.595 --> 00:40:23.895
and so they're doing all the research now. Fantastic.

616
00:40:24.835 --> 00:40:27.975
Well, yeah. Great. Thank you for sharing, this one, Vijay.

617
00:40:28.595 --> 00:40:29.095
Thanks.

618
00:40:29.970 --> 00:40:30.690
So, yeah.

619
00:40:31.330 --> 00:40:38.950
You know, we don't wanna over complicate it over complicate it, but there are tools to help you find out what keywords would be the best ones to go after.

620
00:40:39.490 --> 00:40:42.470
And it's sometimes it's just a matter of changing your terminology

621
00:40:42.770 --> 00:40:45.585
of what you're calling things on your website.

622
00:40:46.605 --> 00:40:51.585
So, yeah, look out for keyword analyzer tools, and there's there's a lot of them that give you some free,

623
00:40:52.525 --> 00:40:58.230
free reports, so give those a try. And then lastly, Vincent talked about domain names a little bit.

624
00:40:58.790 --> 00:41:05.609
You know, if you're just starting out, I'd like, I'd like to recommend to choose something easy to remember and also relevant.

625
00:41:06.710 --> 00:41:10.410
You know, not everyone has a domain name like, Flickr

626
00:41:11.744 --> 00:41:16.805
or a Fandango for for movie tickets. So you can come up with something super creative, but,

627
00:41:17.825 --> 00:41:19.025
it's hard to brand

628
00:41:19.744 --> 00:41:24.325
it's hard to remember something or brand something when it's just a made up word.

629
00:41:25.470 --> 00:41:31.410
So if you're just starting out, I like to recommend actually putting the keywords into the domain name that you're,

630
00:41:32.030 --> 00:41:32.750
you're purchasing.

631
00:41:32.750 --> 00:41:39.970
Not only is it good for people who are trying to remember your website, but also it helps with Google a bit while you're starting out.

632
00:41:41.555 --> 00:41:45.895
Alright. And then what we wanna do now is actually we have a website example.

633
00:41:46.674 --> 00:41:48.835
Because there's a lot to do, we're gonna go a little quick.

634
00:41:48.835 --> 00:41:51.414
There'll obviously be a replay, but we're gonna apply

635
00:41:51.714 --> 00:41:53.575
some SEO keywords to

636
00:41:54.115 --> 00:41:58.730
a sample website that we have, and we're going to utilize this industry.

637
00:41:58.730 --> 00:42:02.670
We're gonna target this industry, which is dog grooming in NYC.

638
00:42:03.290 --> 00:42:06.250
And Patrick and I will be, working right now,

639
00:42:06.570 --> 00:42:07.470
on the site.

640
00:42:07.770 --> 00:42:11.630
But the main areas, especially on your homepage, that you're gonna wanna cover,

641
00:42:12.575 --> 00:42:14.434
to improve your homepage SEO,

642
00:42:14.974 --> 00:42:17.954
in the admin, there is an area in the general settings,

643
00:42:18.414 --> 00:42:22.434
where you can put some SEO keywords, the area that Rick was in earlier.

644
00:42:22.654 --> 00:42:26.994
Then we're gonna do some small updates in the header and the main menu of the website.

645
00:42:27.740 --> 00:42:33.920
There are some elements in the design settings that we're gonna update where we can inject some good keywords.

646
00:42:34.300 --> 00:42:38.700
Then we're gonna come down to the footer of the website. There's a footer menu of the website.

647
00:42:38.700 --> 00:42:41.599
We're gonna add some more SEO keywords in the footer.

648
00:42:42.025 --> 00:42:46.125
And then lastly, we're going to update some of the homepage meta tags.

649
00:42:46.425 --> 00:42:50.365
Those are the tags that Google reads behind the scenes in the source code of your website.

650
00:42:50.505 --> 00:42:53.065
Nothing complicated, but I'll show you where you can edit that.

651
00:42:53.065 --> 00:42:57.480
And then lastly, a very important step, we're gonna submit our site map

652
00:42:57.960 --> 00:42:59.740
to Google as well. So,

653
00:43:00.119 --> 00:43:01.260
a lot to cover,

654
00:43:01.560 --> 00:43:07.180
but we wanna make sure we get it all covered here, so we're gonna dive right into it together.

655
00:43:08.040 --> 00:43:08.780
So Pat,

656
00:43:09.765 --> 00:43:13.385
this is the sample site we're gonna be working on. This is basically,

657
00:43:14.085 --> 00:43:17.944
similar to a site that, a new Brilliant Directories site that you would get.

658
00:43:18.885 --> 00:43:24.105
It has very generic text all around it. It has local businesses, search our member directory,

659
00:43:24.849 --> 00:43:26.630
search for members, review members.

660
00:43:26.930 --> 00:43:30.869
So what we're gonna do is I I think we're gonna start with the header,

661
00:43:31.650 --> 00:43:35.510
menu here, and we can go then we can go in into the main menu as well.

662
00:43:36.609 --> 00:43:40.715
Yeah. Let's go ahead and looking forward to setting up this website, Jason. Perfect.

663
00:43:40.715 --> 00:43:44.175
Let's actually take one step back. Let's go to domain names. I'm on GoDaddy.

664
00:43:45.275 --> 00:43:47.215
Let's let's search for names

665
00:43:47.915 --> 00:43:48.975
that I could potentially

666
00:43:49.355 --> 00:43:51.295
have purchased for this site.

667
00:43:51.595 --> 00:43:53.135
NYC Dog Groomer,

668
00:43:53.640 --> 00:43:57.420
that's taken. Maybe we could do dog groomers NYC.

669
00:43:59.000 --> 00:44:01.420
That's taken. We could do dog groomer NYC.

670
00:44:03.960 --> 00:44:04.460
Okay.

671
00:44:04.760 --> 00:44:05.980
Dog groomer NYC

672
00:44:06.440 --> 00:44:07.180
is available.

673
00:44:07.559 --> 00:44:08.059
Again,

674
00:44:08.545 --> 00:44:09.845
we're gonna use the keywords

675
00:44:10.305 --> 00:44:11.985
in the domain name in this example.

676
00:44:11.985 --> 00:44:16.225
If you have some kind of catchy name that that you're using for branding, that's perfectly fine as well.

677
00:44:16.225 --> 00:44:17.925
Again, I'm an advocate for using

678
00:44:19.345 --> 00:44:23.619
the actual keywords in the domain. Dog groomer NYC, kind of memorable also.

679
00:44:24.079 --> 00:44:28.180
So I can go ahead and buy that for $11.99. I'm not gonna do it, but let's say I did.

680
00:44:29.440 --> 00:44:32.579
So let's do this, Pat. Let's first update the logo here.

681
00:44:33.494 --> 00:44:36.075
And to do that one, we're gonna go to the design settings.

682
00:44:37.575 --> 00:44:41.275
And do you have a slogan we can use for this kind of site, Pat?

683
00:44:43.815 --> 00:44:44.315
Oof.

684
00:44:45.174 --> 00:44:46.315
Dog groomer NYC.

685
00:44:49.770 --> 00:44:55.230
Well, let's do this. Since we want we want the word best in there, we want NYC in there.

686
00:44:56.490 --> 00:44:56.990
Right.

687
00:44:59.210 --> 00:45:01.870
Price and something with price. Yeah.

688
00:45:02.744 --> 00:45:04.424
Maybe at any price, like

689
00:45:05.625 --> 00:45:06.125
so

690
00:45:07.704 --> 00:45:08.204
find

691
00:45:09.464 --> 00:45:10.204
the best.

692
00:45:13.305 --> 00:45:13.805
Dog

693
00:45:14.105 --> 00:45:16.684
dog groomer at the at the right price.

694
00:45:17.870 --> 00:45:18.930
We'll do NYC,

695
00:45:21.390 --> 00:45:22.210
dog groomers

696
00:45:23.470 --> 00:45:23.970
at

697
00:45:24.910 --> 00:45:25.570
the right

698
00:45:26.190 --> 00:45:26.690
price.

699
00:45:30.585 --> 00:45:34.445
I'll just do best NYC Dog Groomers at the right price.

700
00:45:36.265 --> 00:45:38.525
We could use words like affordable price,

701
00:45:38.825 --> 00:45:41.085
any price, prices, priceless, but,

702
00:45:42.185 --> 00:45:44.125
that's fine. We can save the changes.

703
00:45:44.490 --> 00:45:49.210
So let's just do a quick refresh here. Okay. Doggroomernyc.com.

704
00:45:49.210 --> 00:45:55.150
Best NYC dog groomers at the right price. Alright. Let's head on over to the mini nav up here, Pat.

705
00:45:56.490 --> 00:46:00.110
Go to toolbox. Again, we're going a little quick just because there's a lot to cover.

706
00:46:00.305 --> 00:46:02.165
And, hopefully by the end of this

707
00:46:02.705 --> 00:46:04.385
actually, I wanted to do before and after.

708
00:46:04.385 --> 00:46:08.885
I'm gonna keep this page over here on the right, and then we'll do unveiling afterwards.

709
00:46:09.425 --> 00:46:16.170
So where I'm at I'm I'm at now is in the toolbox in the menu manager, and we want to edit the header mini nav.

710
00:46:16.410 --> 00:46:19.950
Now there isn't much going on up here. We just have the phone number, contact

711
00:46:20.569 --> 00:46:21.869
us, and member login.

712
00:46:23.049 --> 00:46:25.290
But we can put a few other items here.

713
00:46:25.450 --> 00:46:28.829
For example, this link here, local businesses get listed today.

714
00:46:29.770 --> 00:46:32.975
We can actually change that to dog groomers get listed.

715
00:46:32.975 --> 00:46:37.795
And I think I'm gonna take one more step back here because I'm going a little too quick for myself.

716
00:46:38.015 --> 00:46:41.795
I'm gonna dial it back for one second. We're gonna go back to the general settings.

717
00:46:44.670 --> 00:46:46.210
Alright. Taking one second.

718
00:46:46.510 --> 00:46:50.130
We're going to do the industry name and the profession name.

719
00:46:50.589 --> 00:46:54.369
So this will be these are keywords that will be littered around the site,

720
00:46:54.910 --> 00:46:58.130
and they're going to be used in meta tags, in the footer,

721
00:46:58.875 --> 00:47:00.715
and they're just gonna be sprinkled around the site.

722
00:47:00.715 --> 00:47:04.095
So we just wanna make sure these two are set for the main industry

723
00:47:04.635 --> 00:47:07.295
and type of profession that we're targeting.

724
00:47:08.395 --> 00:47:08.895
So

725
00:47:09.595 --> 00:47:11.215
I'm gonna say dog grooming,

726
00:47:12.950 --> 00:47:14.490
NYC is the industry,

727
00:47:16.150 --> 00:47:21.210
and the profession will be an NYC Dog Groomer. So this is like the the type of business.

728
00:47:21.349 --> 00:47:25.210
As an example, there's interior designer, we'll do NYC Dog Groomer.

729
00:47:25.625 --> 00:47:29.805
So dog grooming NYC is the industry. Profession is NYC Dog Groomer.

730
00:47:30.184 --> 00:47:31.645
And we can save the changes.

731
00:47:35.785 --> 00:47:39.750
And I I did get a little ahead of myself. This should have been one of the first things that we did.

732
00:47:40.310 --> 00:47:42.650
And if we refresh over up here

733
00:47:46.390 --> 00:47:47.530
give that a second.

734
00:47:50.790 --> 00:47:51.290
Alright.

735
00:47:55.455 --> 00:47:57.555
Looks like there's a little lag here. So now

736
00:47:58.175 --> 00:48:03.075
up here, it automatically changed Pat to NYC Dog Groomers get listed today.

737
00:48:03.455 --> 00:48:04.355
Notice that?

738
00:48:04.869 --> 00:48:10.170
Yep. And also notice the title of my tab here, and that's now says NYC Dog Groomer.

739
00:48:11.510 --> 00:48:14.810
And Yep. This is the other tab. It used to say local business.

740
00:48:15.349 --> 00:48:23.695
So those two keywords actually update a lot of small things around your site, and it just needs to be the main industry that you're covering and that one type of professional.

741
00:48:23.695 --> 00:48:29.555
And it sometimes it might be super broad like local business, but if you can get a little more specific like,

742
00:48:30.095 --> 00:48:31.075
New York City

743
00:48:31.375 --> 00:48:33.075
business or something like that,

744
00:48:33.535 --> 00:48:34.995
it does help a lot.

745
00:48:36.790 --> 00:48:38.329
Generally speaking, right, Jason,

746
00:48:38.869 --> 00:48:44.010
those are those are probably the two most critical places that you get it right. And, ideally,

747
00:48:44.549 --> 00:48:47.690
you'll have terms that people are searching for. So

748
00:48:48.174 --> 00:48:56.015
if people are not searching for local business, it's unlikely that local business is a search term because I'm gonna put in my city's name.

749
00:48:56.015 --> 00:49:02.515
So if I use that for one of those two variables you just shared, I'm wasting a lot of very powerful Absolutely.

750
00:49:03.250 --> 00:49:05.330
Absolutely. You know, we start you off with local business.

751
00:49:05.330 --> 00:49:11.030
That's just something to have a filler there for default, but you should definitely come in there and put something more specific

752
00:49:11.330 --> 00:49:15.030
in your general settings for the industry name and the profession name.

753
00:49:15.585 --> 00:49:16.085
Mhmm.

754
00:49:17.025 --> 00:49:18.484
Alright. Let's move on

755
00:49:18.785 --> 00:49:20.405
to the main menu.

756
00:49:22.145 --> 00:49:25.185
So in this case So actually that took care of our mini nav up here.

757
00:49:25.185 --> 00:49:28.165
All I wanted to do was get NYC Dog Groomer in here.

758
00:49:28.660 --> 00:49:31.960
If you wanted to get extra crazy, you can put dog groomer login

759
00:49:32.526 --> 00:49:35.220
Mhmm. Up up here as well. Why don't why don't we do it?

760
00:49:35.220 --> 00:49:38.840
We're gonna go a little overkill on this just to make a point of

761
00:49:39.380 --> 00:49:41.160
different places you could potentially,

762
00:49:43.185 --> 00:49:44.085
put keywords.

763
00:49:45.025 --> 00:49:48.885
So in this case, I'm not even gonna put NYC. I'm just gonna put dog groomer login.

764
00:49:56.470 --> 00:49:58.650
That actually push things to the next line.

765
00:49:59.350 --> 00:50:05.750
We could keep it like this, which is fine, but just to give you again, to open the some ideas for you guys, you could remove the contact us.

766
00:50:05.750 --> 00:50:09.510
That's probably something that's better to have in the footer anyways. It's already there.

767
00:50:09.510 --> 00:50:12.285
So in this example, I'm gonna remove contact us.

768
00:50:16.204 --> 00:50:16.704
Perfect.

769
00:50:20.125 --> 00:50:23.325
Alright. Dog groomer login, you're actually gonna get listed today.

770
00:50:23.325 --> 00:50:25.744
So let's go to the mini nav here,

771
00:50:27.010 --> 00:50:29.890
And actually, I could I mean the main menu, and we can head on over.

772
00:50:29.890 --> 00:50:31.910
We could just toggle here in the menu manager.

773
00:50:36.290 --> 00:50:38.070
And we can just again,

774
00:50:41.505 --> 00:50:43.204
this is for the directory link,

775
00:50:45.585 --> 00:50:48.625
and I'm just gonna call it NYC dog groomer.

776
00:50:48.625 --> 00:50:51.845
So if you click there, it just takes you directly to the directory aspect,

777
00:50:54.065 --> 00:50:54.964
of the site.

778
00:50:57.069 --> 00:51:01.250
For the latest news, that's our blog. I'm just gonna put, dog grooming tips.

779
00:51:04.030 --> 00:51:05.890
Chime in with anything you got, Pat.

780
00:51:06.349 --> 00:51:10.859
Yeah. And and you removed the word directory there, and I think it it it might

781
00:51:11.295 --> 00:51:15.474
sound basic, but it's important to discuss it. You removed the word directory

782
00:51:15.775 --> 00:51:17.635
for NYC Dog Groomers.

783
00:51:18.335 --> 00:51:25.474
And the reason why you did that, I believe, Jason, is because you would have done some research, and you would have realized that although this is a directory,

784
00:51:26.289 --> 00:51:27.349
nobody searches

785
00:51:27.809 --> 00:51:29.569
for dog groomer directory.

786
00:51:29.569 --> 00:51:33.670
They search for best dog groomers, dog groomers near me, cheapest dog groomers.

787
00:51:34.289 --> 00:51:36.789
The word directory, although it is a directory,

788
00:51:37.410 --> 00:51:39.430
it is very rare that people

789
00:51:39.765 --> 00:51:42.345
use that keyword in a search, and it's called SEO

790
00:51:42.645 --> 00:51:43.785
because it's search

791
00:51:44.484 --> 00:51:44.984
engine

792
00:51:45.765 --> 00:51:46.265
optimization.

793
00:51:47.045 --> 00:51:49.464
So you're making decisions that are based

794
00:51:49.845 --> 00:51:52.565
on what people are actually searching for.

795
00:51:52.565 --> 00:51:56.240
That's why that research is so important because a keyword like directory,

796
00:51:56.540 --> 00:51:59.760
unless your industry is is unique, it's actually

797
00:52:00.140 --> 00:52:05.040
not a good keyword for SEO because there are not a lot of people using that term.

798
00:52:07.434 --> 00:52:08.155
That's right.

799
00:52:08.875 --> 00:52:11.994
If I'm looking for a dog groomer, I'm not gonna search dog groomer directory.

800
00:52:11.994 --> 00:52:14.974
I'm gonna search dog groomer and my city, probably.

801
00:52:15.275 --> 00:52:15.674
Mhmm.

802
00:52:15.674 --> 00:52:22.770
I might say find find Los Angeles Dog Groomer, but even though we know it's a directory, that's not what people are are searching for.

803
00:52:24.050 --> 00:52:24.550
Correct.

804
00:52:27.890 --> 00:52:30.470
Let's just refresh here. It just saves some changes.

805
00:52:32.450 --> 00:52:37.430
Again, and this is just to give you guys ideas on all the different places you could potentially put

806
00:52:38.975 --> 00:52:39.475
keywords.

807
00:52:44.335 --> 00:52:47.635
What another thing you could have here is you can create a static page,

808
00:52:48.975 --> 00:52:54.250
Pat, and let's look at the keyword phrases here. So we have best NYC Dog Groomers.

809
00:52:54.250 --> 00:52:57.869
That's kind of a variation of what we see, best dog groomers NYC.

810
00:52:59.210 --> 00:53:00.750
What you could then do

811
00:53:01.130 --> 00:53:03.470
further, let's take it to the next level.

812
00:53:05.685 --> 00:53:07.305
I'm gonna go to member categories.

813
00:53:09.285 --> 00:53:15.385
I'm going to add so you added top level categories here. Right, Pat? Dog walking, dog shampoo? Yeah.

814
00:53:15.525 --> 00:53:16.665
So it looks like,

815
00:53:17.685 --> 00:53:20.745
mobile dog grooming is a is popular here.

816
00:53:21.530 --> 00:53:23.630
So let's add that as a top level category.

817
00:53:28.490 --> 00:53:28.990
Alright.

818
00:53:29.369 --> 00:53:30.589
Mobile dog grooming.

819
00:53:34.685 --> 00:53:38.145
Now again, you don't need you don't need to belabor the point that it's NYC.

820
00:53:38.205 --> 00:53:48.385
Google is smart enough to realize that the site is eventually gonna be about NYC dog grooming, so I don't need to you could, but you don't necessarily need to always have mobile dog grooming NYC

821
00:53:48.845 --> 00:53:49.585
in there.

822
00:53:49.780 --> 00:53:54.440
So I'm just gonna add mobile dog grooming here, and here's one more idea for your main menu.

823
00:53:55.460 --> 00:53:59.160
So I just added the, the category. Let me refresh this page here.

824
00:54:01.140 --> 00:54:01.640
And

825
00:54:02.615 --> 00:54:06.395
here's the mobile dog grooming, and we can go to the live page here.

826
00:54:07.575 --> 00:54:10.214
So this is the search results page for mobile dog grooming.

827
00:54:10.214 --> 00:54:15.839
This is using the Google Google search assist, but what I'm gonna do is just take this link here, the live link.

828
00:54:15.839 --> 00:54:18.900
I wanna add that as a drop down to the main menu here, Pat.

829
00:54:19.519 --> 00:54:21.859
Okay. So I'm gonna add a new link.

830
00:54:22.160 --> 00:54:23.220
Here's the URL.

831
00:54:23.920 --> 00:54:26.339
It's gonna be called mobile dog grooming.

832
00:54:29.894 --> 00:54:37.434
And And and to and to give you an example of that because I'm sure a lot of people on this webinar are are are probably doing this because I see it so frequently.

833
00:54:37.974 --> 00:54:39.515
They'll have on their main menu

834
00:54:39.974 --> 00:54:40.474
categories

835
00:54:40.970 --> 00:54:42.510
or they'll have the word services.

836
00:54:42.890 --> 00:54:46.750
And then it'll be a it'll be a link that I click on to go see at all the categories.

837
00:54:47.130 --> 00:54:48.349
But if you analyze

838
00:54:48.650 --> 00:54:49.789
search behavior,

839
00:54:50.410 --> 00:54:51.630
nobody Googles

840
00:54:52.170 --> 00:54:52.670
services.

841
00:54:54.015 --> 00:54:57.555
That's not a keyword because they're they're Googling a specific service.

842
00:54:57.855 --> 00:55:01.154
So what you're doing is you're saying, okay. My categories

843
00:55:02.335 --> 00:55:04.654
are categories that people are searching for.

844
00:55:04.654 --> 00:55:08.275
This is really critical that you have categories that are SEO,

845
00:55:08.654 --> 00:55:09.714
that have good SEO.

846
00:55:10.070 --> 00:55:13.290
But then what you're doing in the main menu is you're using the category

847
00:55:13.590 --> 00:55:14.650
URL slug,

848
00:55:14.950 --> 00:55:17.430
and you're making that a a main menu item.

849
00:55:17.430 --> 00:55:22.410
And that main menu item, as as you know, has a lot of SEO weight for the home page. And, also,

850
00:55:22.895 --> 00:55:28.494
it's gonna generate a lot of traffic because your website visitors, those are the pages they're gonna visit, and Google knows that.

851
00:55:28.494 --> 00:55:33.454
And the more traffic you get, the more times they click on those links, the more relevancy they have.

852
00:55:33.454 --> 00:55:38.670
So being very specific with a category name is is actually a great approach here. Absolutely.

853
00:55:38.670 --> 00:55:40.770
And you don't have to go crazy with the categories.

854
00:55:40.829 --> 00:55:45.570
Just stick to the top 10 categories, top five categories, and just kill it in those categories.

855
00:55:45.869 --> 00:55:48.609
Don't worry about having a hundred or a thousand categories.

856
00:55:49.230 --> 00:55:55.415
I mean you could, but again if you're starting out, why not be strong in just a few things rather than be weak in many things.

857
00:55:55.415 --> 00:55:56.954
It's gonna be really hard to get

858
00:55:57.335 --> 00:55:59.515
thousands of members to fill all those categories.

859
00:55:59.575 --> 00:56:03.115
It's gonna be really easy to get a bunch of members to fill five or 10 categories.

860
00:56:03.490 --> 00:56:12.210
If if you have a hundred categories and you're trying to make them strong, that means you're officially in the hamster wheel, and you're just gonna be running around, and you're not gonna get anything accomplished.

861
00:56:12.210 --> 00:56:13.590
So you're absolutely right, Jason.

862
00:56:13.890 --> 00:56:17.975
Pick four or five and excel at those. I wanna show everyone a fun tip here.

863
00:56:17.975 --> 00:56:20.455
We're obviously creating a drop down menu here.

864
00:56:20.615 --> 00:56:24.055
Your brilliant directory site is compatible with Font Awesome.

865
00:56:24.055 --> 00:56:26.535
Those are those cool icons you see around your site.

866
00:56:26.775 --> 00:56:31.675
What I wanna do is put a little arrow down here. So I'm just gonna do a quick search here.

867
00:56:32.450 --> 00:56:35.250
This is just a little bonus here, font awesome 4.7.

868
00:56:35.250 --> 00:56:38.950
Let's just search that. It's gonna take us to the site.

869
00:56:39.329 --> 00:56:40.549
I'm gonna look for icons,

870
00:56:41.329 --> 00:56:43.430
and I'm just gonna search for down

871
00:56:44.369 --> 00:56:46.950
icon here. I'll use this angle down,

872
00:56:47.345 --> 00:56:51.285
and I'm going fast again. There'll be a replay. Just gonna copy the code for this,

873
00:56:51.904 --> 00:56:53.924
this icon, this down icon,

874
00:56:54.785 --> 00:56:57.525
and I'm just gonna paste it right next to here.

875
00:56:58.944 --> 00:57:00.645
Alright. And save the changes.

876
00:57:01.809 --> 00:57:03.829
Cool. Let's refresh the page now.

877
00:57:05.170 --> 00:57:08.770
Awesome. We have a little carrot there. So now we have a drop down here.

878
00:57:08.770 --> 00:57:11.990
It's got more keywords, mobile dog grooming, dog nail clipping,

879
00:57:12.369 --> 00:57:12.869
etcetera.

880
00:57:13.914 --> 00:57:19.055
So you can again decorate your main menu. Don't over complicate your main menu. You want the

881
00:57:19.674 --> 00:57:23.135
navigation of the user experience to be nice and clean and streamlined.

882
00:57:23.434 --> 00:57:27.480
You don't wanna overwhelm them with too much, especially when you're first getting started.

883
00:57:27.860 --> 00:57:29.160
When your site's more,

884
00:57:30.500 --> 00:57:31.160
more seasoned,

885
00:57:31.700 --> 00:57:35.140
you may want to have more sections that you wanna direct people to.

886
00:57:35.140 --> 00:57:37.400
But for now we're just gonna keep it simple.

887
00:57:37.715 --> 00:57:42.695
Alright, Pat. I think we've covered the general settings, the header, and the main menu.

888
00:57:42.995 --> 00:57:46.695
Good. We also did the logo up here, which is part of the design settings.

889
00:57:46.915 --> 00:57:52.240
I think now we wanna go to the design settings and do this section here. And this,

890
00:57:52.619 --> 00:57:54.400
hero section is what we'll call it.

891
00:57:54.940 --> 00:57:57.520
So let's toggle on over to our design settings.

892
00:58:01.099 --> 00:58:06.720
And first thing, let's maybe choose a different color than the the standard color that comes with the site.

893
00:58:08.695 --> 00:58:12.955
I appreciate it. And since it's it's designed, I'll I'll leave this one to you.

894
00:58:13.335 --> 00:58:13.835
Alright.

895
00:58:14.375 --> 00:58:15.835
I I'll just choose something

896
00:58:17.415 --> 00:58:18.395
simple here.

897
00:58:21.110 --> 00:58:22.570
Alright. Let's choose

898
00:58:25.910 --> 00:58:28.230
let's do something that'll be, different than,

899
00:58:28.950 --> 00:58:31.210
let's use this, Yelp red here.

900
00:58:32.005 --> 00:58:32.505
Perfect.

901
00:58:32.885 --> 00:58:34.805
Alright. So we got the Yelp red.

902
00:58:34.805 --> 00:58:38.665
Now what we wanna do is we wanna head on over to the homepage layout.

903
00:58:39.365 --> 00:58:44.905
And right now the homepage layout says search our online member directory, and it has this photo here.

904
00:58:45.845 --> 00:58:47.640
Let's actually change that up.

905
00:58:47.720 --> 00:58:51.579
This is a really cool tab, homepage search settings, lots of stuff here.

906
00:58:51.799 --> 00:58:54.279
Let's change this image first. Let's replace the image.

907
00:58:54.279 --> 00:58:56.940
I've already pre selected an image that I want uploaded,

908
00:58:57.880 --> 00:59:00.195
and it's this adorable dog right here.

909
00:59:01.955 --> 00:59:06.055
And let's update the main title. Search our online member directory.

910
00:59:06.115 --> 00:59:12.870
So let's turn to some of our And and just as a bonus tip, Jason, because you what you did skip that a little quick.

911
00:59:12.950 --> 00:59:14.870
Why did you pick that image particularly?

912
00:59:14.870 --> 00:59:18.150
Because I know we looked for some image and you're like, yes. It's an adorable dog.

913
00:59:18.150 --> 00:59:19.850
There's something about that image

914
00:59:20.230 --> 00:59:23.450
that is a good image for the homepage image here.

915
00:59:24.070 --> 00:59:26.230
Alright. Yeah. The actually, you bring up a good point.

916
00:59:26.230 --> 00:59:28.815
The the number two thing that I kind of always see a problem with

917
00:59:30.815 --> 00:59:33.775
some of these sites is is the homepage image. A couple tips for you guys. Three tips.

918
00:59:33.775 --> 00:59:38.655
One, don't choose an image that has a lot of white background. Don't want white background.

919
00:59:38.655 --> 00:59:41.635
This has a little bit here, but it's more of a gradient a blue gradient.

920
00:59:42.335 --> 00:59:43.234
Number two,

921
00:59:43.560 --> 00:59:46.860
try not to choose an image where you're gonna be covering people's

922
00:59:47.160 --> 00:59:47.660
faces.

923
00:59:47.960 --> 00:59:56.140
You want the subject of your image to be on the left or right, and then having this blank blurry space or something that's not covering the smiley faces

924
00:59:56.445 --> 01:00:00.545
is gonna allow you to have text like this, search our online member directory.

925
01:00:00.765 --> 01:00:04.305
You don't wanna block people's teeth and smiles and and and faces.

926
01:00:04.765 --> 01:00:05.745
And then lastly,

927
01:00:06.765 --> 01:00:09.265
use an appropriate sized image. We recommend,

928
01:00:09.940 --> 01:00:14.920
generally, you're gonna want a rectangle, not a square because most screens are rectangles.

929
01:00:15.060 --> 01:00:16.840
I have never seen a square laptop

930
01:00:17.300 --> 01:00:17.800
before.

931
01:00:18.980 --> 01:00:23.880
So you're gonna want a rectangle size and we recommend 1,800 by 600 pixels.

932
01:00:24.100 --> 01:00:28.734
Depending on the the height of your hero section, this is the hero section,

933
01:00:29.194 --> 01:00:31.115
it might vary, but this is a good,

934
01:00:31.515 --> 01:00:37.454
rule of thumb here, 1,800 by 600 pixels. So you wanna look for a large and high quality image.

935
01:00:37.674 --> 01:00:39.375
And then last, last, lastly,

936
01:00:40.075 --> 01:00:42.369
don't use an image that's too big.

937
01:00:43.090 --> 01:00:45.750
Images take the longest to load on web pages.

938
01:00:45.890 --> 01:00:49.990
So if you have like a 6,000 pixel image that's five megabytes,

939
01:00:50.450 --> 01:00:55.350
that's gonna load horribly on mobile devices and and still take a long time on desktops.

940
01:00:55.785 --> 01:01:00.765
So you want light images that are approximately the exact size that's gonna look good on the majority

941
01:01:01.145 --> 01:01:02.605
of screens and monitors.

942
01:01:02.984 --> 01:01:08.684
And then lastly, the important reason why the dog is on the right or left is on mobile devices,

943
01:01:09.770 --> 01:01:14.010
we're gonna show you that the dog's face is not gonna be covered on mobile devices.

944
01:01:14.010 --> 01:01:16.589
Let me go ahead and actually save this real quick because,

945
01:01:17.130 --> 01:01:20.410
Pat, you brought up good good, topic here about the home page image.

946
01:01:20.410 --> 01:01:22.349
I just wanna show what happens on mobile.

947
01:01:23.435 --> 01:01:25.835
And it's done on purpose deliberately. Let's refresh.

948
01:01:25.835 --> 01:01:27.935
We're gonna get all sorts of color changes now.

949
01:01:28.235 --> 01:01:32.415
Hey now. Okay. So the dog is on the right. We're not covering its face.

950
01:01:32.715 --> 01:01:36.415
The text is on the left. You know, we're not really covering anything here.

951
01:01:36.910 --> 01:01:39.490
So this is good. So when we go into mobile view,

952
01:01:41.230 --> 01:01:49.550
it's it's smart enough to know to keep the dog out of the picture here, and it's showing it's gonna keep the part of the image that has the the blue background.

953
01:01:49.550 --> 01:01:52.065
So that's gonna contrast nicely with

954
01:01:53.025 --> 01:01:54.244
with our text here.

955
01:01:55.105 --> 01:02:00.484
And if you guys don't believe me, let's do this. Let's float the, the text to the right,

956
01:02:00.944 --> 01:02:04.005
basically over the dog's face, and let's save the changes.

957
01:02:09.910 --> 01:02:11.050
And let's refresh

958
01:02:11.510 --> 01:02:12.650
the mobile view.

959
01:02:17.475 --> 01:02:19.315
So in this case, it's not doing exactly.

960
01:02:19.315 --> 01:02:24.355
But if this was a smiley face, it it really distracts you from the the search text here.

961
01:02:24.355 --> 01:02:29.635
It's much nicer to have the search text behind the same background that it is on a desktop. And,

962
01:02:31.010 --> 01:02:32.710
let's get out of this view here.

963
01:02:33.410 --> 01:02:38.309
Yeah. And I think you proved your point there. It's it's a half cut off it's a half cut off image.

964
01:02:38.369 --> 01:02:41.569
I don't even know what it is. I'm not focused on the words anymore. Right.

965
01:02:41.569 --> 01:02:43.430
It's hard to read the words. You know?

966
01:02:43.965 --> 01:02:45.985
Exactly. Alright. I'm not gonna okay.

967
01:02:46.525 --> 01:02:49.165
It's a lesson for everyone there. Alright. Main title text.

968
01:02:49.165 --> 01:02:54.145
We're gonna want this to include some of these phrases that we quickly found in Google.

969
01:02:55.245 --> 01:02:56.945
So best so let's

970
01:02:58.859 --> 01:02:59.359
find

971
01:02:59.740 --> 01:03:02.480
the let me refresh this page real quick.

972
01:03:04.539 --> 01:03:05.839
Got a little glitch here.

973
01:03:06.859 --> 01:03:07.359
Okay.

974
01:03:08.059 --> 01:03:09.680
Home page layouts. Alright.

975
01:03:11.980 --> 01:03:12.960
Find best

976
01:03:15.875 --> 01:03:17.335
dog groomers in

977
01:03:17.875 --> 01:03:18.375
NYC

978
01:03:18.675 --> 01:03:19.734
at any price.

979
01:03:22.515 --> 01:03:27.015
We can even just do let's just say we're we're for finding affordable dog groomers.

980
01:03:29.395 --> 01:03:29.895
Find

981
01:03:31.210 --> 01:03:34.030
the best dog groomers at affordable prices.

982
01:03:36.090 --> 01:03:37.870
That's what our directory is for,

983
01:03:38.330 --> 01:03:40.590
at affordable price. Then we have the subtext.

984
01:03:40.730 --> 01:03:45.870
So we have the main text up here, and then we have subtext here, start searching members here.

985
01:03:47.345 --> 01:03:48.645
We could say search

986
01:03:49.984 --> 01:03:50.484
NYC

987
01:03:51.025 --> 01:03:51.525
Dog

988
01:03:51.825 --> 01:03:52.325
Groomers

989
01:03:53.425 --> 01:03:53.925
below.

990
01:03:54.625 --> 01:03:56.165
I'll go ahead and save the changes,

991
01:04:00.990 --> 01:04:02.530
And let's refresh the page.

992
01:04:03.710 --> 01:04:04.610
There we go.

993
01:04:04.990 --> 01:04:08.750
Now you could play with the font family and the font sizes and and all that stuff.

994
01:04:08.750 --> 01:04:11.730
We'll leave that out for this purpose because we're more focused on,

995
01:04:12.030 --> 01:04:13.250
the keywords here.

996
01:04:14.775 --> 01:04:19.194
You can even get rid of the word find here. If it just said the best dog groomers in n in NYC,

997
01:04:19.494 --> 01:04:22.295
that would even be more fun. We we did have a quick question.

998
01:04:22.295 --> 01:04:26.155
Let's not spend time on it, but they asked how can they change the fonts

999
01:04:26.630 --> 01:04:29.530
in that h one to find the best dog groomers.

1000
01:04:29.670 --> 01:04:33.050
Where would you do that if you wanted to control that font for fine

1001
01:04:33.430 --> 01:04:37.990
Absolutely. Best dog yeah. Cool. Cool. So just under the titles, you got colors.

1002
01:04:37.990 --> 01:04:42.555
So main title color. In this case, we're gonna use white, and then you have the font size.

1003
01:04:42.555 --> 01:04:46.415
So you can go from all from 30 pixels all the way up to 80 pixels.

1004
01:04:47.035 --> 01:04:52.895
In this case, I'm going to make it a little smaller. So we just have the title on two lines.

1005
01:04:53.660 --> 01:04:58.700
So probably a 55 54 I'm gonna guess. And then you can also change the the font family.

1006
01:04:58.700 --> 01:04:59.820
So these are all Google fonts.

1007
01:04:59.820 --> 01:05:06.080
You can search you can Google Google fonts, and you can see there's hundreds of fonts here for you to choose from.

1008
01:05:06.455 --> 01:05:10.955
Let's just choose a random one. I have no idea what it's gonna look like. It's called new rocker,

1009
01:05:11.495 --> 01:05:13.035
and let's save the changes.

1010
01:05:13.815 --> 01:05:16.555
I feel good about it. My my fingers are crossed.

1011
01:05:17.735 --> 01:05:18.875
Refresh the page.

1012
01:05:24.940 --> 01:05:25.440
Okay.

1013
01:05:25.900 --> 01:05:27.760
So very hard to read. So,

1014
01:05:29.633 --> 01:05:32.085
it's more for a tattoo website, perhaps. Yeah.

1015
01:05:32.085 --> 01:05:35.445
It looks like Black Sabbath, you know, like they're Yeah. Or something. Yeah. Alright.

1016
01:05:35.445 --> 01:05:38.805
So the best dog groomers, I'm just gonna choose a regular font we can go back to.

1017
01:05:38.805 --> 01:05:41.385
Just so it's easy to read in our example here.

1018
01:05:42.724 --> 01:05:44.265
There's a font here, droid

1019
01:05:44.724 --> 01:05:45.224
serif.

1020
01:05:46.165 --> 01:05:46.665
Okay.

1021
01:05:51.750 --> 01:05:53.770
Now let's take it to

1022
01:05:54.790 --> 01:06:00.725
the next level. I'm gonna change this. We're using the keyword and location search, which is fine.

1023
01:06:00.725 --> 01:06:05.945
I could type in dog, and it'll show me the listings and the the dog grooming things. But,

1024
01:06:07.445 --> 01:06:11.605
probably the people don't people coming to this website don't know the companies that are listed.

1025
01:06:11.605 --> 01:06:13.785
They just know the service they're looking for.

1026
01:06:14.529 --> 01:06:17.349
So what we can do is And if it's and if it's NYC,

1027
01:06:17.730 --> 01:06:19.589
do you believe the location search

1028
01:06:20.849 --> 01:06:24.529
is something that you would have for the initial search, or would you what do you recommend?

1029
01:06:24.529 --> 01:06:26.309
Because it is it is a large area.

1030
01:06:26.675 --> 01:06:30.375
Would you would you recommend the ZIP code or not as a filter initially?

1031
01:06:30.675 --> 01:06:35.715
You may wanna do the location search. Again, it depend like, Los Angeles is a big area where I'm at.

1032
01:06:35.715 --> 01:06:39.015
So I would definitely wanna put in a ZIP code or a neighborhood.

1033
01:06:39.980 --> 01:06:46.400
But if you're all if your site is already super specific for the region you're in, you might want to just omit the location.

1034
01:06:47.900 --> 01:06:53.440
In this example let's let's keep the location, but I want to change from a keyword search

1035
01:06:54.105 --> 01:06:56.445
to a top category drop down.

1036
01:06:57.065 --> 01:07:02.365
So I'm going to change the search type. We have a ton of search combinations here that you can use.

1037
01:07:02.505 --> 01:07:07.085
Obviously you want to keep things streamlined and easy, keep them easy for the visitor.

1038
01:07:07.410 --> 01:07:11.990
I'm just gonna do top category and location. So let's find

1039
01:07:12.290 --> 01:07:13.829
that one is right here,

1040
01:07:14.690 --> 01:07:16.309
and I'm gonna save the changes.

1041
01:07:18.369 --> 01:07:21.730
And then what I'm gonna do, Pat, is change these from what do you need.

1042
01:07:21.730 --> 01:07:23.805
I'm gonna inject more keywords,

1043
01:07:24.425 --> 01:07:25.165
into this.

1044
01:07:25.865 --> 01:07:28.285
Dog grooming services, perhaps?

1045
01:07:29.145 --> 01:07:31.165
Yeah. So it says what do you need.

1046
01:07:31.705 --> 01:07:35.880
Yeah. I could say browse dog grooming services or select dog grooming services.

1047
01:07:35.960 --> 01:07:40.299
So what we have here now I'm just taking an exit. We do have something called show text labels.

1048
01:07:41.799 --> 01:07:46.779
And anything that's a text label on the site, we we covered that when Vince was asking about the GDPR.

1049
01:07:48.039 --> 01:07:53.365
It's in the yellow here, so you don't have to go into any complicated code to change the text around the site.

1050
01:07:54.224 --> 01:07:57.765
And over here, we get this pop up, and here's the what do you need.

1051
01:07:58.385 --> 01:07:59.825
And I'm gonna change it to,

1052
01:08:01.425 --> 01:08:01.925
select

1053
01:08:02.865 --> 01:08:04.005
dog grooming

1054
01:08:05.000 --> 01:08:09.740
service. I could put NYC in there. Again, you could do it as much as you think you need to.

1055
01:08:10.760 --> 01:08:13.099
I could just do NYC dog grooming services.

1056
01:08:14.359 --> 01:08:15.500
And Which I prefer

1057
01:08:15.960 --> 01:08:20.154
for SEO. If SEO is what we're measuring, that would be better SEO.

1058
01:08:20.154 --> 01:08:25.274
NYC Dog Grooming Services, and I know I'm supposed to select the and then search by location, we can even switch that.

1059
01:08:25.274 --> 01:08:26.734
Let's blow our minds here.

1060
01:08:27.435 --> 01:08:27.935
Search

1061
01:08:28.715 --> 01:08:29.215
NYC

1062
01:08:29.675 --> 01:08:30.175
locations.

1063
01:08:32.154 --> 01:08:34.895
Love it. Alright. And let's save the changes.

1064
01:08:35.790 --> 01:08:41.569
Shout out to Diego in the development department who made this tool, and it's instantly changed, and I'll get rid of the

1065
01:08:42.350 --> 01:08:46.030
thing. So boom. NYC dog grooming services, select an option.

1066
01:08:46.030 --> 01:08:47.710
You can even make the select an option something.

1067
01:08:47.710 --> 01:08:52.265
Even But And and even the search now button could be find find

1068
01:08:52.885 --> 01:08:53.385
find

1069
01:08:53.845 --> 01:08:59.625
the find a dog groomer near me. Find because that near me is a big one. Yep. Let's do it.

1070
01:09:00.005 --> 01:09:02.485
So this is search now. It's also a text label.

1071
01:09:02.965 --> 01:09:05.305
So let's scroll down. Here's the search now.

1072
01:09:06.229 --> 01:09:08.570
Find the best dog groomer near me.

1073
01:09:21.904 --> 01:09:22.404
Alright.

1074
01:09:24.145 --> 01:09:26.725
Find the best alright. Let's take it to the next level.

1075
01:09:27.104 --> 01:09:32.165
We're gonna go back to Font Awesome. I'm gonna go back. I'm gonna search for the for right,

1076
01:09:32.800 --> 01:09:34.479
and we're gonna use this right,

1077
01:09:35.120 --> 01:09:39.840
angle right angle here because I want the arrow. I'm gonna copy this code here.

1078
01:09:39.840 --> 01:09:44.320
Guys, don't need to worry. This is just a bonus stuff that I like to do. And where's our search?

1079
01:09:44.320 --> 01:09:48.675
Find the best dog groomers near me. And I'm just gonna put that right here,

1080
01:09:49.135 --> 01:09:50.515
and we'll save the changes.

1081
01:09:52.094 --> 01:09:56.895
And this is getting recorded as well, so everybody can watch the replay if they wanna see.

1082
01:09:57.135 --> 01:10:00.420
Any step they've missed, you don't have to worry. You'll be able to watch it again.

1083
01:10:01.140 --> 01:10:06.440
So look That looks great. Search NYC Dog Groomers below. NYC dog grooming services.

1084
01:10:06.660 --> 01:10:09.000
We have them here. Dog shampoo, nail clipping.

1085
01:10:09.380 --> 01:10:12.760
Search NYC locations. You know, like, I don't know, Manhattan,

1086
01:10:13.245 --> 01:10:15.344
whatever it might be, New York, New York.

1087
01:10:15.405 --> 01:10:19.085
And then find best dog grooming near me, and I click that buttons.

1088
01:10:19.085 --> 01:10:23.025
But this module now has tons of keywords in it that we didn't have before.

1089
01:10:23.245 --> 01:10:27.600
And this font looks a lot better here. The best dog groomers in NYC at affordable prices.

1090
01:10:27.600 --> 01:10:29.380
I wanna search this directory now.

1091
01:10:29.840 --> 01:10:31.140
Alright. Next section

1092
01:10:32.160 --> 01:10:37.120
next section is the hero divider. Some people choose not to have this on their site.

1093
01:10:37.120 --> 01:10:41.565
I love this, because it's like it's an it separates the homepage a little bit.

1094
01:10:41.805 --> 01:10:45.345
It it draws attention to the hero, and it separates it from,

1095
01:10:45.965 --> 01:10:48.305
other sections. That's why it's called the hero divider.

1096
01:10:48.925 --> 01:10:53.450
You could put it in different locations, but let's update this to have keywords on it.

1097
01:10:53.450 --> 01:10:56.270
I'm just gonna be a little more literal and quick with this one, Pat.

1098
01:10:57.770 --> 01:10:59.070
Search dog groomers.

1099
01:11:00.490 --> 01:11:00.990
Oops.

1100
01:11:02.010 --> 01:11:07.795
There's something about, this Firefox here gotta get fixed. Let me refresh the design settings.

1101
01:11:11.775 --> 01:11:13.875
Alright. Here we go. The hero divider,

1102
01:11:14.495 --> 01:11:19.635
if anybody that thinks the hero divider isn't important, I always recommend that they go on their mobile devices,

1103
01:11:20.080 --> 01:11:21.860
visit their home page, and realize

1104
01:11:22.160 --> 01:11:24.980
how big of an impact that hero divider section has.

1105
01:11:25.600 --> 01:11:29.860
So it is something I do like to spend time on, and make sure that it is optimized

1106
01:11:30.560 --> 01:11:35.300
and that you're you're you're making sure that you have buttons and call to actions and

1107
01:11:35.764 --> 01:11:38.425
that there's something to do, and it's not just an informative,

1108
01:11:39.925 --> 01:11:43.704
section that doesn't have anything to click on. So it is a really, really good tool.

1109
01:11:51.890 --> 01:11:53.910
So I'm gonna do search dog groomers,

1110
01:11:54.290 --> 01:11:57.110
dog groomer services, and list your services.

1111
01:11:57.890 --> 01:11:59.590
What about list your grooming services?

1112
01:12:00.050 --> 01:12:02.445
I wanna do it I think it's gonna take up,

1113
01:12:03.405 --> 01:12:07.105
Two two lines? Alright. Skip it then. Too much because I can put it here.

1114
01:12:10.445 --> 01:12:13.264
Because I could put a description. Right? Add your dog grooming

1115
01:12:14.364 --> 01:12:14.864
services.

1116
01:12:15.405 --> 01:12:17.025
I could put NYC here.

1117
01:12:21.390 --> 01:12:22.590
Dog grooming services.

1118
01:12:23.550 --> 01:12:24.690
Search NYC

1119
01:12:26.190 --> 01:12:26.690
dog

1120
01:12:28.110 --> 01:12:28.610
grooming

1121
01:12:30.835 --> 01:12:31.335
services.

1122
01:12:32.275 --> 01:12:35.655
And then, I guess, you know, we can you come up with whatever you want.

1123
01:12:36.195 --> 01:12:38.935
But there there could be I would probably put, like,

1124
01:12:39.554 --> 01:12:44.775
dog shampoo, nail nail clipping. I would put in in that in that search dog groomers

1125
01:12:46.320 --> 01:12:50.980
or that one there. Exactly. Either or. And you're getting some more keywords in there.

1126
01:12:59.725 --> 01:13:03.665
Alright. Mobile washes because mobile is one of the word. Mhmm. Mhmm.

1127
01:13:05.324 --> 01:13:06.945
Search dog groomers. Yeah.

1128
01:13:07.485 --> 01:13:09.665
We could, you know, whatever whatever it is.

1129
01:13:10.125 --> 01:13:11.085
We could just do n y

1130
01:13:12.120 --> 01:13:14.780
you could no. That's fine. So so find and

1131
01:13:15.159 --> 01:13:17.179
compare dog groomers near you.

1132
01:13:24.625 --> 01:13:26.625
Alright. You can obviously choose this.

1133
01:13:26.625 --> 01:13:31.364
So here we have some of the font awesome icons preselected for you. I think there is one for paw.

1134
01:13:31.665 --> 01:13:32.724
Yep. There we go.

1135
01:13:34.705 --> 01:13:39.205
And then for services or just do a list because it's like a list view.

1136
01:13:40.880 --> 01:13:41.619
And then,

1137
01:13:44.320 --> 01:13:47.840
yeah. List your list your services. That's fine. That's good.

1138
01:13:47.840 --> 01:13:51.380
What's also nice is right now we just have the icon,

1139
01:13:51.920 --> 01:13:54.260
the title text, and the and the the

1140
01:13:55.095 --> 01:13:59.995
caption text. You can also have links here. So let's add some links. Link text,

1141
01:14:01.975 --> 01:14:04.235
we can say just say search

1142
01:14:05.335 --> 01:14:08.395
dog groomers, and we'll link that. And this one will say,

1143
01:14:10.610 --> 01:14:12.469
doesn't have sometimes you don't need

1144
01:14:13.090 --> 01:14:16.070
all the SEO in there. We'll just keep it browse services,

1145
01:14:17.650 --> 01:14:20.469
search groomers, which is a cool thing there, and then

1146
01:14:21.825 --> 01:14:23.364
join our site.

1147
01:14:23.905 --> 01:14:26.325
And this will go to forward slash join.

1148
01:14:26.625 --> 01:14:32.485
This will go to forward slash categories, which is a list of categories, and this will go just to the search results page.

1149
01:14:34.810 --> 01:14:39.310
Okay. Great. Let's save the changes. I'm actually gonna change the colors also. Sorry.

1150
01:14:39.690 --> 01:14:41.150
Let's go with this one.

1151
01:14:45.370 --> 01:14:48.750
And let's do a before and after on this, and I'll open this in a new tab.

1152
01:14:51.045 --> 01:14:53.385
Alright. We changed the colors here. So,

1153
01:14:54.085 --> 01:14:58.025
we see here, you know, New York City Dog Groomer, Search Groomers,

1154
01:14:59.525 --> 01:15:00.665
Dog Groomer services.

1155
01:15:00.885 --> 01:15:05.250
This will take us to the services that's automatically created on the site, and then list your services,

1156
01:15:05.630 --> 01:15:11.650
add your NYC dog grooming services. So great place to add more, good SEO content here.

1157
01:15:12.030 --> 01:15:18.215
Just And for and and for sites, Jason, that have not a lot of categories, and this could be one of those.

1158
01:15:18.215 --> 01:15:20.715
I see a lot of people, and it's a great SEO strategy.

1159
01:15:21.014 --> 01:15:26.375
They choose their top three categories, and they use the hero provider to just drive traffic there.

1160
01:15:26.375 --> 01:15:28.235
I think it's the search result layout.

1161
01:15:29.170 --> 01:15:30.470
You're a genius, Pat.

1162
01:15:31.090 --> 01:15:36.550
Yeah. You could just do shampooing services, mobile services, clipping services, or whatever it is.

1163
01:15:37.170 --> 01:15:41.350
Exactly. And the and the buttons take you to the search results. And for SEO purposes,

1164
01:15:41.885 --> 01:15:42.785
that is huge,

1165
01:15:43.165 --> 01:15:46.625
because you're gonna be driving a lot of traffic to those primary categories.

1166
01:15:46.925 --> 01:15:48.865
So if you have three or four categories

1167
01:15:49.405 --> 01:15:52.945
that are very impactful for your industry and what most people search for,

1168
01:15:53.325 --> 01:15:56.730
I actually love that strategy and utilize that for the hero divider section.

1169
01:15:57.130 --> 01:16:01.770
That's a that's a fantastic idea. Yeah. So it doesn't have to be to, like, some more general pages.

1170
01:16:01.770 --> 01:16:03.310
It could be to specific categories.

1171
01:16:04.010 --> 01:16:09.390
Just anything that's gonna help the user experience click into your website rather than leave your website.

1172
01:16:09.405 --> 01:16:10.784
So that's a great strategy.

1173
01:16:10.844 --> 01:16:15.565
I was gonna just say from a design aesthetic, just try to make sure that, the rows are balanced.

1174
01:16:15.565 --> 01:16:18.385
So this these obviously have text going on two lines.

1175
01:16:18.605 --> 01:16:22.385
Perhaps you wanna shorten it or make this one go on two lines as well.

1176
01:16:23.180 --> 01:16:24.780
Actually I think two lines would be great.

1177
01:16:24.780 --> 01:16:29.280
You just add a little bit more to each one of these, and it would look really really nice as far as the presentation.

1178
01:16:30.220 --> 01:16:30.720
Yeah.

1179
01:16:31.340 --> 01:16:36.780
Okay. Let's continue moving down. By default, you do start with these two boxes here.

1180
01:16:36.780 --> 01:16:39.025
You could remove them if you want.

1181
01:16:39.405 --> 01:16:42.784
I like to keep them because we're looking for places where we can add,

1182
01:16:43.405 --> 01:16:44.945
SEO content. So,

1183
01:16:45.965 --> 01:16:48.864
let's go back to our design settings here,

1184
01:16:50.700 --> 01:16:53.840
and I'll show you where you guys can edit these two boxes here.

1185
01:16:55.180 --> 01:17:01.440
I'm gonna go to homepage layout, and right down here, the last one under homepage, I'll edit the about website and join offer.

1186
01:17:01.665 --> 01:17:06.225
So this is the are you a local business? Are you a local business? Let's just update this.

1187
01:17:06.225 --> 01:17:07.045
Are you a,

1188
01:17:08.305 --> 01:17:08.805
NYC

1189
01:17:09.185 --> 01:17:09.925
Dog Groomer?

1190
01:17:11.505 --> 01:17:13.045
And then we could say

1191
01:17:13.505 --> 01:17:14.325
list your

1192
01:17:14.785 --> 01:17:15.285
NYC

1193
01:17:16.590 --> 01:17:17.330
dog grooming

1194
01:17:19.230 --> 01:17:19.730
services

1195
01:17:21.710 --> 01:17:23.490
to connect with more

1196
01:17:24.990 --> 01:17:26.850
customers. That's fine. Right?

1197
01:17:28.030 --> 01:17:28.530
Yep.

1198
01:17:29.715 --> 01:17:34.775
Server, we could just say, list your NYC dog grooming company to connect with more customers.

1199
01:17:35.875 --> 01:17:39.255
And this says join our site today. Say join our dog

1200
01:17:40.275 --> 01:17:40.775
grooming

1201
01:17:41.315 --> 01:17:41.815
network.

1202
01:17:42.435 --> 01:17:44.615
Or what's a better word, dog grooming community?

1203
01:17:46.490 --> 01:17:47.870
Whatever it might be. Yeah.

1204
01:17:48.250 --> 01:17:49.870
But you can have the word dog grooming.

1205
01:17:50.170 --> 01:17:55.710
Or or list your dog grooming services as well. Either or there are there's a lot of approaches.

1206
01:18:00.385 --> 01:18:05.185
Alright. And then this is the about the website where you can have more of a paragraph style here.

1207
01:18:05.185 --> 01:18:07.045
There's like three lines of text here.

1208
01:18:08.865 --> 01:18:10.405
So we can say,

1209
01:18:12.470 --> 01:18:13.930
let's put the word the best

1210
01:18:14.270 --> 01:18:14.770
dog

1211
01:18:16.710 --> 01:18:17.210
NYC.

1212
01:18:17.910 --> 01:18:18.730
And NYC.

1213
01:18:19.350 --> 01:18:24.410
It doesn't have to say about in your website name. Use the best dog grooming. And then finding

1214
01:18:25.285 --> 01:18:29.785
you just are basically replacing local businesses here. NYC dog groomers

1215
01:18:30.485 --> 01:18:33.065
is easy with the website name.

1216
01:18:34.245 --> 01:18:36.665
Search our websites, instant connect with

1217
01:18:37.365 --> 01:18:38.025
the best

1218
01:18:38.970 --> 01:18:40.270
dog grooming in NYC.

1219
01:18:40.890 --> 01:18:46.010
I'm just using the same words that are here. And I might find a way to get price in there.

1220
01:18:46.010 --> 01:18:50.440
One of those two paragraphs needs to be able to to get price in there, but yeah.

1221
01:18:52.055 --> 01:18:52.555
Affordable

1222
01:18:52.935 --> 01:18:56.555
price. And and that's why, Jason, it was so good that he did that at the beginning.

1223
01:18:56.695 --> 01:18:59.835
That was the why it was the first step that you took is is

1224
01:19:00.135 --> 01:19:01.355
you wanted to identify

1225
01:19:01.735 --> 01:19:05.340
what words we needed to have in our minds when we're writing all of this content.

1226
01:19:07.179 --> 01:19:07.679
Right.

1227
01:19:08.380 --> 01:19:11.119
Search our dog grooming. I'll use the word directory here

1228
01:19:16.940 --> 01:19:22.585
to instant connect with the best dog groomers in NYC. Alright. Let's just leave it at that.

1229
01:19:26.485 --> 01:19:28.885
And then, okay, you can change what the link says there as well.

1230
01:19:28.885 --> 01:19:31.145
I'm just gonna go ahead and save those changes, Pat.

1231
01:19:37.480 --> 01:19:37.980
K.

1232
01:19:38.599 --> 01:19:39.099
Refresh.

1233
01:19:42.520 --> 01:19:44.300
Are you n n y c?

1234
01:19:46.705 --> 01:19:48.405
I think I need an r

1235
01:19:50.065 --> 01:19:50.565
u

1236
01:19:56.785 --> 01:20:00.005
With a question mark perhaps, or is that already in there, the question mark?

1237
01:20:00.270 --> 01:20:02.369
I think we need a a question mark there.

1238
01:20:02.909 --> 01:20:03.409
K.

1239
01:20:03.949 --> 01:20:04.849
Save the changes.

1240
01:20:05.230 --> 01:20:06.530
Great. Oops.

1241
01:20:10.030 --> 01:20:10.770
Still saving.

1242
01:20:11.150 --> 01:20:11.650
Fantastic.

1243
01:20:12.555 --> 01:20:15.435
Are you in NYC? I don't know what the grammar is on that.

1244
01:20:15.435 --> 01:20:18.074
But anyways, we got the word dog groomer in there.

1245
01:20:18.635 --> 01:20:23.455
And here's the best dog grooming in NYC. This could say find the best dog groomers in NYC.

1246
01:20:23.755 --> 01:20:24.815
It's more variation.

1247
01:20:25.995 --> 01:20:26.495
Okay.

1248
01:20:27.450 --> 01:20:28.910
Before we get to the footer,

1249
01:20:31.130 --> 01:20:35.070
we have some premade content that we wanna add to the homepage.

1250
01:20:36.250 --> 01:20:39.469
Pat was nice enough to go to the member category section,

1251
01:20:41.125 --> 01:20:41.625
and

1252
01:20:42.165 --> 01:20:43.365
he added a few,

1253
01:20:44.085 --> 01:20:45.785
top level categories here.

1254
01:20:46.245 --> 01:20:47.465
Do we need to assign

1255
01:20:47.925 --> 01:20:49.945
images to these categories, Pat?

1256
01:20:50.485 --> 01:20:52.505
Yeah. I had done that. I wonder what

1257
01:20:53.640 --> 01:20:55.500
we may need to redo that perhaps.

1258
01:20:55.880 --> 01:20:57.980
Let's add so let's add some images

1259
01:20:58.360 --> 01:20:59.900
to, some of these categories,

1260
01:21:00.600 --> 01:21:03.820
and we're gonna show our top categories on, the homepage.

1261
01:21:03.880 --> 01:21:06.945
So, dog grooming, you got a funny picture here.

1262
01:21:07.665 --> 01:21:10.165
Nail clipping, I saw a nail clipping picture here.

1263
01:21:12.304 --> 01:21:12.804
And,

1264
01:21:13.744 --> 01:21:17.525
dog shampoo. Well, maybe that one might have been the dog shampoo. Dog walking.

1265
01:21:20.000 --> 01:21:20.820
That's great.

1266
01:21:21.520 --> 01:21:22.020
And

1267
01:21:23.760 --> 01:21:24.260
mobile

1268
01:21:25.200 --> 01:21:25.940
dog grooming.

1269
01:21:26.000 --> 01:21:30.480
I guess we can use That's a that's a new one you just added, but what you could add, repeat it.

1270
01:21:30.480 --> 01:21:32.100
Gotcha. Yeah. Now

1271
01:21:32.935 --> 01:21:37.195
you can you can sort on the home page. You can show categories on the home page.

1272
01:21:37.495 --> 01:21:38.715
They can go alphabetically

1273
01:21:39.175 --> 01:21:41.915
or you can have a certain sort order. So,

1274
01:21:42.534 --> 01:21:45.594
the most popular one for me is dog grooming,

1275
01:21:46.295 --> 01:21:46.795
and

1276
01:21:47.920 --> 01:21:53.280
I'm actually gonna make this nine I'm gonna go backwards. So I'm gonna sort them from 9876.

1277
01:21:53.280 --> 01:21:58.420
So make this one nine. The next one is, dog walking, let's say, is eight.

1278
01:21:59.775 --> 01:22:03.955
Mobile dog grooming, we'll do a seven. And then the fourth one we're gonna show is the clipping.

1279
01:22:04.255 --> 01:22:05.715
So let me save Would

1280
01:22:06.495 --> 01:22:11.455
would nine show up after eight, meaning eight would have priority in the order?

1281
01:22:11.455 --> 01:22:14.610
So by default every they start with zero.

1282
01:22:14.610 --> 01:22:17.730
So if I had lots of categories, they would all be zero by default.

1283
01:22:17.730 --> 01:22:21.810
So I'm gonna choose to to sort them from the highest number to the lowest number.

1284
01:22:21.810 --> 01:22:23.910
So it'll go nine eight seven six

1285
01:22:24.645 --> 01:22:28.745
backwards, and I'll show you that right now. So let's go back to the design settings,

1286
01:22:29.525 --> 01:22:31.865
and what we wanna do is I love this picture.

1287
01:22:32.085 --> 01:22:35.545
We wanna show a little bit more than just these two modules here.

1288
01:22:35.845 --> 01:22:37.625
We're gonna go to homepage layout,

1289
01:22:38.005 --> 01:22:39.545
homepage section order,

1290
01:22:40.380 --> 01:22:43.840
and these are all the different sections you can kind of stream,

1291
01:22:44.460 --> 01:22:47.360
all the way down your homepage. There's 15 different options.

1292
01:22:47.500 --> 01:22:49.020
I recommend sticking with three or four.

1293
01:22:49.020 --> 01:22:51.520
You don't wanna overwhelm your homepage with too much content.

1294
01:22:51.900 --> 01:22:53.980
So we're gonna keep the hero divider right there.

1295
01:22:53.980 --> 01:22:56.885
That's the first thing that comes after the the hero search module.

1296
01:22:57.345 --> 01:22:58.645
And for number two,

1297
01:23:00.065 --> 01:23:01.825
let's do the the top category.

1298
01:23:01.825 --> 01:23:06.645
So we're gonna scroll down and we're gonna show top categories second to bottom here right now.

1299
01:23:07.290 --> 01:23:12.670
And then number three and I'll just fast forward to what we did. You had newest members. Right, Pat?

1300
01:23:14.970 --> 01:23:18.670
Business members show recent members? That's correct. Recent members,

1301
01:23:19.450 --> 01:23:20.270
blog article,

1302
01:23:20.650 --> 01:23:21.150
and

1303
01:23:21.450 --> 01:23:22.755
top categories, I believe.

1304
01:23:23.155 --> 01:23:26.935
Gotcha. And then lastly, let's do the blog articles with sidebar.

1305
01:23:27.395 --> 01:23:28.594
I like that one. Yep.

1306
01:23:28.594 --> 01:23:33.175
And then we'll go back and show the about website join offer right before the footer starts.

1307
01:23:33.395 --> 01:23:37.655
So one, two, three, four. So these are five elements here, and let's save the changes.

1308
01:23:45.210 --> 01:23:46.910
And we'll refresh the page.

1309
01:23:47.610 --> 01:23:48.670
Okay. Great.

1310
01:23:49.770 --> 01:23:50.270
So

1311
01:23:51.975 --> 01:23:55.415
we haven't configured this yet. So it's showing all our top level categories.

1312
01:23:55.415 --> 01:23:59.514
We're gonna do that in a second. We're gonna update the title here, but now we have our categories.

1313
01:24:00.534 --> 01:24:04.235
We have some newest members. Pat just added some sample members in here.

1314
01:24:04.340 --> 01:24:07.719
Some funny pictures of these pets. Thank you for that. And then we have latest

1315
01:24:08.340 --> 01:24:12.980
latest news. And these are the blog articles with a sidebar. You can have more,

1316
01:24:13.539 --> 01:24:14.920
stuff in the sidebar there.

1317
01:24:15.059 --> 01:24:19.300
And then we have over here, are you an NYC dog art with these two modules.

1318
01:24:19.300 --> 01:24:22.145
So again let's go a little bit quick because we're covering a lot of topics here.

1319
01:24:22.145 --> 01:24:25.985
Let's let's modify the titles of these sections here.

1320
01:24:25.985 --> 01:24:29.585
So we're gonna head on back over to the design settings, homepage layout.

1321
01:24:29.585 --> 01:24:31.844
I'm gonna close the homepage section order.

1322
01:24:32.145 --> 01:24:33.525
Here's the coolest part.

1323
01:24:34.200 --> 01:24:38.040
Under the home page section order you have the options for your different section orders.

1324
01:24:38.040 --> 01:24:39.260
I'm going to click options,

1325
01:24:39.719 --> 01:24:42.680
and then I'm going to check this box only show active sections.

1326
01:24:42.680 --> 01:24:45.660
Otherwise, it's going to show all the different options that you can configure.

1327
01:24:46.085 --> 01:24:50.085
These are the only these three are the only active ones here that I have options for.

1328
01:24:50.085 --> 01:24:52.025
Let's start with the top level categories.

1329
01:24:52.645 --> 01:24:56.264
So instead of search popular categories, we'll say NYC

1330
01:24:57.125 --> 01:24:57.625
dog

1331
01:25:01.550 --> 01:25:02.050
dog

1332
01:25:03.550 --> 01:25:05.250
I'm getting a thing here.

1333
01:25:06.429 --> 01:25:07.329
Dog grooming.

1334
01:25:07.949 --> 01:25:17.784
And I'm gonna sort see, I can sort a to z, z to a, but I'm gonna, order descending, which means from the highest to the lowest, and I'm gonna limit it to four categories.

1335
01:25:17.925 --> 01:25:20.745
So it's only the ones that I set as 9876.

1336
01:25:22.324 --> 01:25:23.784
Let's go ahead and save that.

1337
01:25:27.620 --> 01:25:29.080
So you're saying if I had

1338
01:25:29.460 --> 01:25:30.920
30 top level categories,

1339
01:25:31.940 --> 01:25:36.820
but I don't want them all on my home page because we're getting SEO, what are the most popular search terms.

1340
01:25:36.820 --> 01:25:40.245
I wanna highlight the top four. I would that's why I would limit it to four.

1341
01:25:40.245 --> 01:25:45.785
And with the sort order, you're able to to to handpick what those four categories would be. Exactly.

1342
01:25:45.845 --> 01:25:48.185
It gives the website owner a little bit of control,

1343
01:25:48.805 --> 01:25:50.565
because, again, everything is by default.

1344
01:25:50.565 --> 01:25:55.545
The sort order is zero, and zero would be the first option. So by giving them by assigning some

1345
01:25:56.850 --> 01:26:01.750
some numbers and so it gives me the ability to control the higher hierarchy of how they show.

1346
01:26:03.810 --> 01:26:09.670
And look here we got now we got these keywords here dog grooming, dog walking, mobile dog grooming, dog nail clipping,

1347
01:26:10.525 --> 01:26:14.145
and then we have the newest members here. And what do you think I'm gonna do there, Pat?

1348
01:26:14.925 --> 01:26:21.345
We'll just update that real quick. Say yeah. I would say latest NYC Dog Groomers perhaps

1349
01:26:22.845 --> 01:26:23.745
near you,

1350
01:26:24.430 --> 01:26:25.250
Near me?

1351
01:26:25.950 --> 01:26:30.350
Because, you know, they're in in New York, and that that's the big difference. Right?

1352
01:26:30.350 --> 01:26:33.090
And when I'm writing and I made a mistake right there,

1353
01:26:33.470 --> 01:26:36.850
if I say best New York City Dog Groomers near you,

1354
01:26:38.035 --> 01:26:43.315
if you look at the search terms, no one's searching for best dog groomers near you.

1355
01:26:43.315 --> 01:26:45.895
Everybody's searching for best dog groomers near me.

1356
01:26:46.035 --> 01:26:50.135
So in that case, the near me would be more powerful. And I'm reading the website.

1357
01:26:50.280 --> 01:26:53.179
It makes sense that they would interpret it as near themselves.

1358
01:26:53.239 --> 01:26:56.619
So near me has more SEO value than near you.

1359
01:26:57.960 --> 01:27:00.619
Alright. And for the block title, I'm gonna do NYC

1360
01:27:01.000 --> 01:27:02.300
dog grooming tips.

1361
01:27:04.554 --> 01:27:05.534
Fun one there.

1362
01:27:05.835 --> 01:27:07.215
And let's save it.

1363
01:27:13.275 --> 01:27:13.775
See,

1364
01:27:14.235 --> 01:27:18.655
adjusting the colors and some of the font sizes and stuff, it it already looks like a legitimate website.

1365
01:27:19.540 --> 01:27:24.260
Right. Right. Looks great. Honestly, I I love BD. I'm just gonna say it. Alright.

1366
01:27:24.260 --> 01:27:27.960
Let's refresh the page here. Best NYC Dog Groomers near me,

1367
01:27:28.580 --> 01:27:30.360
NYC dog grooming tips.

1368
01:27:30.420 --> 01:27:38.045
And then I'm not gonna do it, but, where it says, are you a business, register your company, you can utilize the same thing we did with showing the text labels.

1369
01:27:38.045 --> 01:27:40.145
Each one of these items is a text label.

1370
01:27:40.445 --> 01:27:45.265
Even join our newsletters a text label. You could say subscribe to get dog grooming tips in NYC.

1371
01:27:45.485 --> 01:27:49.665
Whatever you want to to kind of add more SEO content here.

1372
01:27:50.880 --> 01:27:53.840
So also now we have our blog articles on the home page.

1373
01:27:53.840 --> 01:27:59.780
So Pat just quickly, you know, created these these articles here, and these add good SEO here.

1374
01:27:59.920 --> 01:28:04.000
Another thing Google really loves is to see fresh content on your home page.

1375
01:28:04.000 --> 01:28:09.465
So if you are utilizing some of the the streaming widgets that show recent content that's been added to your site,

1376
01:28:09.845 --> 01:28:10.585
that's fantastic.

1377
01:28:10.725 --> 01:28:18.345
It adds good keywords, and it shows that your shows Google that your site is maintaining itself with fresh content and has a nice pulse.

1378
01:28:18.485 --> 01:28:19.705
So that's another factor

1379
01:28:20.190 --> 01:28:24.670
that Google looks at when it's considering where it's gonna rank you in their search results is,

1380
01:28:25.070 --> 01:28:28.130
how frequently your site is publishing fresh content.

1381
01:28:29.790 --> 01:28:32.050
Let's go on down to the footer here.

1382
01:28:32.750 --> 01:28:33.250
And

1383
01:28:33.950 --> 01:28:35.810
actually, let's take a step

1384
01:28:36.165 --> 01:28:36.665
back.

1385
01:28:37.364 --> 01:28:42.824
There is one more secret where you can add content on your homepage beyond the streaming

1386
01:28:43.684 --> 01:28:44.184
options,

1387
01:28:44.724 --> 01:28:48.905
and that is this option here, homepage section order.

1388
01:28:49.360 --> 01:28:53.140
You have an ace in your back pocket if you want to add even more content.

1389
01:28:53.440 --> 01:28:57.940
I'm gonna go to section six here, and we're gonna choose custom homepage content.

1390
01:29:00.080 --> 01:29:00.580
And

1391
01:29:00.960 --> 01:29:06.034
that's gonna show as empty right now, but I'm gonna show you where you can add that and what that does exactly.

1392
01:29:06.034 --> 01:29:09.715
And keep in mind, you could add that at in in between any of the sections.

1393
01:29:09.715 --> 01:29:11.975
In this case, we're gonna put it at the end.

1394
01:29:14.515 --> 01:29:17.255
And what I'm gonna do, Pat, is

1395
01:29:17.870 --> 01:29:20.130
I'm just gonna get a piece of content here

1396
01:29:22.350 --> 01:29:22.850
about

1397
01:29:24.030 --> 01:29:27.070
dog grooming. I just want a body of text, basically. Alright.

1398
01:29:27.070 --> 01:29:29.810
Let's just take it from Wikipedia as an example here.

1399
01:29:30.925 --> 01:29:33.185
Alright. I'm just gonna take this body of text here.

1400
01:29:33.805 --> 01:29:41.985
And let's say I wanted to just add a if you're if you have an SEO company or someone that's wants to add content on your homepage for you,

1401
01:29:42.525 --> 01:29:43.585
what you can do

1402
01:29:44.490 --> 01:29:44.970
is,

1403
01:29:45.450 --> 01:29:49.130
go ahead and edit your home page, the the actual home page itself.

1404
01:29:49.130 --> 01:29:50.830
And let me show you where you can find that.

1405
01:29:50.970 --> 01:29:56.830
Go to content, edit web pages, and it's always the first option at the top here, home page.

1406
01:29:57.210 --> 01:29:59.070
So I'm gonna edit the home page.

1407
01:30:01.675 --> 01:30:05.275
And remember, you can do widget equals here if you're familiar with widget shortcode.

1408
01:30:05.275 --> 01:30:07.035
You can do lots of awesome things here.

1409
01:30:07.035 --> 01:30:11.614
I'm just gonna paste this content from Wikipedia that I had, and I'll go ahead and save the changes.

1410
01:30:12.570 --> 01:30:14.270
Remember this is just a sample website.

1411
01:30:14.810 --> 01:30:15.870
And if you recall,

1412
01:30:16.410 --> 01:30:20.110
section six is the custom homepage content. I'll go ahead and save that.

1413
01:30:21.850 --> 01:30:22.350
And

1414
01:30:22.730 --> 01:30:25.470
I'll go ahead and refresh the page now.

1415
01:30:30.225 --> 01:30:30.725
Okay.

1416
01:30:31.265 --> 01:30:35.765
Let's give that a second. So now if I scroll down, we have all our elements here.

1417
01:30:36.065 --> 01:30:41.605
We have the NYC pet grooming tips. We have here, and now we see this body of text here.

1418
01:30:41.940 --> 01:30:46.920
And it's basically my place as the website owner. If I'm not gonna be using any of the preset

1419
01:30:47.300 --> 01:30:49.640
streaming widgets and the streaming widget options,

1420
01:30:50.020 --> 01:30:51.400
I can place custom,

1421
01:30:52.820 --> 01:30:56.440
images, texts, YouTube videos, whatever it might be,

1422
01:30:57.175 --> 01:30:58.395
into the

1423
01:30:58.695 --> 01:31:00.055
the homepage content here.

1424
01:31:00.055 --> 01:31:04.955
I'm editing the forward slash home web page, and you can essentially put anything extra,

1425
01:31:05.255 --> 01:31:07.895
you want here. And also, it doesn't have to come at the end here.

1426
01:31:07.895 --> 01:31:11.515
You could slip it in between any of these elements if you wanted to.

1427
01:31:12.480 --> 01:31:13.920
Yeah. It's it's a great tool.

1428
01:31:13.920 --> 01:31:18.500
Probably the two most common use cases I see for custom homepage content.

1429
01:31:18.960 --> 01:31:24.579
One is they call the widget that calls all of the categories. So you're talking about SEO.

1430
01:31:24.945 --> 01:31:27.445
If you wanna rank for all the categories and services,

1431
01:31:27.985 --> 01:31:32.085
you can have you can call that widget right there in that section, and everything will be clickable.

1432
01:31:32.385 --> 01:31:36.885
And the other the other use case that I see that's quite quite common is just a

1433
01:31:37.280 --> 01:31:38.800
fully customized home page.

1434
01:31:38.800 --> 01:31:43.120
And that's how you go about doing that is you would only call the custom home page content.

1435
01:31:43.120 --> 01:31:44.260
So with Brilliant Directories,

1436
01:31:45.040 --> 01:31:46.500
yes, you have these amazing

1437
01:31:46.960 --> 01:31:52.955
these these amazing sections that you can utilize that don't require any CSS, don't require any HTML.

1438
01:31:53.415 --> 01:31:56.715
We haven't done any coding on this call. I just I did

1439
01:31:57.175 --> 01:31:59.995
just do widget equals, but that's that's short code.

1440
01:32:00.615 --> 01:32:04.000
Okay. Okay. But I haven't done any coding yet, but this is not really coding.

1441
01:32:04.000 --> 01:32:07.699
It's just a standard thing. But if you wanted to put the categories on your homepage,

1442
01:32:08.000 --> 01:32:09.540
the ones that are on this page,

1443
01:32:11.679 --> 01:32:12.420
you could

1444
01:32:13.040 --> 01:32:16.550
this probably isn't the best example, but now it's there. So you have a list of Yep.

1445
01:32:16.800 --> 01:32:18.475
Your top level categories here.

1446
01:32:18.475 --> 01:32:24.075
Again, this isn't the best case, but I just wanna show how you can put a widget here in addition It's easy as that.

1447
01:32:24.075 --> 01:32:24.575
Exactly.

1448
01:32:24.635 --> 01:32:30.655
It it's super powerful to to know that you can really control what goes on your home page, have that custom module.

1449
01:32:30.795 --> 01:32:31.295
And,

1450
01:32:31.810 --> 01:32:34.870
if you're looking for SEO, if you don't have too many categories,

1451
01:32:35.410 --> 01:32:36.710
putting the quick link,

1452
01:32:37.170 --> 01:32:40.310
right there on the home page, that's what's gonna drive the most amount of traffic.

1453
01:32:40.450 --> 01:32:44.145
And it's a great way to educate potential members as to the types of,

1454
01:32:44.785 --> 01:32:48.645
services that they could be promoting on your website as well as for consumers

1455
01:32:49.105 --> 01:32:51.045
or visitors for them to grasp

1456
01:32:51.345 --> 01:32:57.905
what type of content it is they can expect to find and and and what kind of members would be listing on your directory.

1457
01:32:57.905 --> 01:32:59.045
So it's a great educational

1458
01:32:59.930 --> 01:33:00.590
tip there.

1459
01:33:01.050 --> 01:33:04.030
I wanna show everyone something really fun that that,

1460
01:33:04.570 --> 01:33:05.150
that happened,

1461
01:33:05.530 --> 01:33:06.830
in a previous webinar

1462
01:33:07.450 --> 01:33:12.490
is instead of the text here, we did put a YouTube video, and I thought that was absolutely genius.

1463
01:33:12.490 --> 01:33:16.955
I think it was Yolanda from muchogusto.bizor.com.

1464
01:33:16.955 --> 01:33:18.075
I forget exactly. Yeah.

1465
01:33:18.075 --> 01:33:23.535
Let me let me just quickly share everyone if you wanted to put a YouTube video without doing complicated coding,

1466
01:33:24.235 --> 01:33:27.215
how you could do that. So let's let's say this is the video

1467
01:33:27.870 --> 01:33:32.610
we want. I'm clicking the share button here. We want the embed code,

1468
01:33:33.469 --> 01:33:36.370
and I'm just gonna copy YouTube's embed code here.

1469
01:33:36.830 --> 01:33:40.110
And let's go back to our design settings, home page layout.

1470
01:33:40.110 --> 01:33:45.835
So I'm just copying the regular YouTube embed code, and I'm gonna go down to the about website and join offer.

1471
01:33:46.055 --> 01:33:51.035
And instead of this body of text here, I'm just gonna put the YouTube code, and I'll delete this link.

1472
01:33:51.175 --> 01:33:53.675
I'll keep the title in there, and I'll save the changes.

1473
01:33:55.730 --> 01:33:57.910
Let's see what it looks like, Pat. I'm not sure.

1474
01:33:59.570 --> 01:34:00.070
Okay.

1475
01:34:00.930 --> 01:34:02.790
And if we refresh the page,

1476
01:34:03.250 --> 01:34:08.790
boom. You probably oh, that it auto fits it. So now we have a view. Wow. We have a video here,

1477
01:34:09.405 --> 01:34:09.885
on the page.

1478
01:34:09.885 --> 01:34:17.264
We I guess we could do the same thing with this text if we wanna have two or we can add more text here to match the height of the video, so we could have a couple paragraphs

1479
01:34:18.045 --> 01:34:19.184
on this one. But,

1480
01:34:19.485 --> 01:34:25.180
again this is a that's a great way to kind of add some more interactive media on your home page without any custom,

1481
01:34:25.580 --> 01:34:26.960
very complicated coding.

1482
01:34:27.980 --> 01:34:29.520
I I much prefer that

1483
01:34:29.820 --> 01:34:33.580
that that that approach, having the video on the right and on the left.

1484
01:34:33.580 --> 01:34:37.660
Because the reality is by default, there's there are two call to actions to join.

1485
01:34:37.660 --> 01:34:38.880
I think one is enough.

1486
01:34:39.635 --> 01:34:44.375
Just spend a little bit more time in the paragraph, like you said, get more great SEO content in there.

1487
01:34:44.755 --> 01:34:47.175
And that video on the right, that's just phenomenal.

1488
01:34:47.555 --> 01:34:52.375
I'd probably recommend making that a video for the end users for them to learn how to search your site

1489
01:34:52.675 --> 01:34:53.895
and what problems

1490
01:34:54.560 --> 01:34:58.340
you're solving for them. What problems you're solving and how to use your site.

1491
01:34:58.480 --> 01:35:02.420
So this is, this is it with some more text. Obviously, you can make this into two paragraphs.

1492
01:35:02.480 --> 01:35:10.755
Again, we're just trying to stimulate some ideas with you guys on how you could add places you could add more content or make your your homepage maybe a little more engaging,

1493
01:35:12.175 --> 01:35:13.795
in case you haven't thought of it. So,

1494
01:35:14.175 --> 01:35:19.795
we we did overkill with showing these categories here. We have SEO text here, about dog grooming.

1495
01:35:20.170 --> 01:35:22.429
Let's go down to the footer area here.

1496
01:35:22.730 --> 01:35:26.909
This join newsletter is also a text label, so I'm not gonna go ahead and change that.

1497
01:35:27.610 --> 01:35:29.070
But this footer area,

1498
01:35:29.449 --> 01:35:31.309
you can obviously add more,

1499
01:35:32.170 --> 01:35:38.055
more SEO text. So here's remember the NYC Dog Groomers. It says finding NYC Dog Groomers.

1500
01:35:38.055 --> 01:35:42.075
I didn't type that in there. That's based on what we entered in the general

1501
01:35:42.615 --> 01:35:43.115
settings,

1502
01:35:43.815 --> 01:35:45.115
of the site. So

1503
01:35:45.770 --> 01:35:47.530
it's it's a variable that's used here.

1504
01:35:47.530 --> 01:35:51.469
You can come in and edit, but let me show you how you can modify some of your footer

1505
01:35:51.770 --> 01:35:54.590
menu links. It's very similar to how we did the main menu.

1506
01:35:56.010 --> 01:35:58.730
So first of all, pat high five to the design settings.

1507
01:35:58.730 --> 01:36:03.425
Look what it let us do just by pointing and clicking and and putting text in certain places.

1508
01:36:03.744 --> 01:36:06.324
Basically Great. Decorated the whole site here,

1509
01:36:07.025 --> 01:36:11.764
with this stuff. Alright. So let's go to the toolbox, and we'll go to menu manager,

1510
01:36:13.640 --> 01:36:15.260
and we'll go to the footer menu.

1511
01:36:17.000 --> 01:36:19.660
So here's the footer menu. Now when there's a green,

1512
01:36:20.280 --> 01:36:23.880
square here, it basically means that there's kind of like sub links underneath it.

1513
01:36:23.880 --> 01:36:25.660
That's how we did our drop down menu.

1514
01:36:25.960 --> 01:36:30.965
And this is the about, so So let's let's let's get calibrated to see what we're looking at here.

1515
01:36:30.965 --> 01:36:32.585
Mhmm. So here's the about,

1516
01:36:33.525 --> 01:36:38.885
website, search, and support, and then everything underneath them are kinda like children, child links,

1517
01:36:39.205 --> 01:36:39.705
there.

1518
01:36:40.800 --> 01:36:45.360
So here's the about, and if we toggle this open and let me just stretch this out.

1519
01:36:45.360 --> 01:36:48.020
This is basically that little snippet that we're seeing.

1520
01:36:48.400 --> 01:36:50.580
And again, we don't have to have about here.

1521
01:36:54.305 --> 01:36:55.445
Affordable NYC

1522
01:36:56.945 --> 01:36:57.765
dog grooming.

1523
01:36:58.145 --> 01:37:02.565
You could just put keywords around your site. It doesn't have to be like a official title.

1524
01:37:02.625 --> 01:37:04.625
And then you can obviously update this.

1525
01:37:04.785 --> 01:37:12.540
Maybe you want it to be two or three lines long, maybe four lines, just something that that will look aesthetically pleasing with the design of your site,

1526
01:37:12.920 --> 01:37:15.900
but also includes all the important keywords that you need.

1527
01:37:16.119 --> 01:37:19.900
In this case, I'll just go ahead and duplicate this. We'll go a little bit longer,

1528
01:37:20.679 --> 01:37:22.060
and we'll save the changes.

1529
01:37:23.475 --> 01:37:24.455
And we'll refresh.

1530
01:37:25.715 --> 01:37:31.415
And now it says affordable NYC dog grooming. So now we got an awesome keyword phrase right there,

1531
01:37:32.355 --> 01:37:33.975
with a nice block of text.

1532
01:37:34.835 --> 01:37:39.760
And then we have our links here. It says website, but instead of website, we could do

1533
01:37:40.860 --> 01:37:42.079
dog grooming services.

1534
01:37:42.139 --> 01:37:46.960
And as Pat mentioned before, maybe we wanna link three or four of our our top categories

1535
01:37:47.579 --> 01:37:50.139
right under there. So I'm just gonna do,

1536
01:37:50.895 --> 01:37:51.715
I don't know,

1537
01:37:52.815 --> 01:37:54.035
mobile dog grooming,

1538
01:37:54.575 --> 01:37:56.495
and we'll change this one to,

1539
01:37:57.055 --> 01:37:57.795
nail clipping.

1540
01:37:58.895 --> 01:37:59.395
Alright.

1541
01:38:00.255 --> 01:38:04.755
I won't change the links for now. This just for as an example to show up with the keywords here.

1542
01:38:04.975 --> 01:38:06.675
And we'll refresh the page.

1543
01:38:08.550 --> 01:38:13.450
And if if I had if I had a lawyer directory, just to to give some other examples, different industries,

1544
01:38:13.990 --> 01:38:18.650
for dog grooming, it's it'd be lawyer services. I would wanna take my three or four

1545
01:38:18.950 --> 01:38:24.035
most searched terms. That's why those tools at the earlier part of this webinar are so important.

1546
01:38:24.255 --> 01:38:28.435
Perhaps it's divorce divorce law. Perhaps it is,

1547
01:38:29.855 --> 01:38:33.375
corporate law. It could be many different types of laws.

1548
01:38:33.375 --> 01:38:38.710
So you wanna but you don't wanna make the you don't wanna guess what you think is the most valuable category.

1549
01:38:38.710 --> 01:38:41.130
What you wanna do is you wanna get some data.

1550
01:38:41.190 --> 01:38:48.950
You wanna use those tools, and you wanna see the search volume, and you also see what your competitors are doing and say, okay, to launch, just like the hamster wheel.

1551
01:38:48.950 --> 01:38:54.155
Right? You can't do it all at the same time. Pick one, two, or three categories

1552
01:38:54.855 --> 01:38:57.495
and do a great job at those ones.

1553
01:38:57.495 --> 01:39:00.635
And you'd ideally pick the ones that are getting the more most volume

1554
01:39:01.175 --> 01:39:03.915
out of the gates so you can start ranking for those who are getting some traffic.

1555
01:39:06.710 --> 01:39:12.170
Right. Pick your battles. As as entrepreneurs and website owners, we all have limited resources.

1556
01:39:12.310 --> 01:39:16.470
So instead of going after everything, focus your energy and just do a few things well.

1557
01:39:16.470 --> 01:39:19.050
That's probably the best advice that we could share with you.

1558
01:39:20.845 --> 01:39:22.785
I'm just I'm just creating some mock

1559
01:39:23.165 --> 01:39:25.265
information here. Alright. We could leave it at that,

1560
01:39:25.965 --> 01:39:30.925
and I'll show you guys one more thing, that you could do. So, Pat, look what I did here.

1561
01:39:30.925 --> 01:39:34.625
We have affordable NYC dog grooming with the body of text.

1562
01:39:35.390 --> 01:39:41.250
Instead of website and thing I I, whatever it was here before, I put grooming services, we could list our services.

1563
01:39:41.710 --> 01:39:46.610
Dog groomers, we could put some links that are for the dog groomers, like how it works, list your services,

1564
01:39:47.585 --> 01:39:49.185
you know, something like that.

1565
01:39:49.185 --> 01:39:57.364
And then you can keep support, maybe you wanna ditch the support and just put, you know, more more dog grooming related things here, maybe a link to your dog grooming blog,

1566
01:39:58.065 --> 01:39:59.205
and things like that.

1567
01:40:01.100 --> 01:40:02.080
One more place

1568
01:40:02.540 --> 01:40:04.000
that you guys can

1569
01:40:04.940 --> 01:40:06.080
can put text,

1570
01:40:06.940 --> 01:40:07.680
would be,

1571
01:40:08.300 --> 01:40:09.420
I believe, underneath

1572
01:40:09.980 --> 01:40:10.960
let's see here.

1573
01:40:12.060 --> 01:40:14.080
Yeah. I think you can create a new link.

1574
01:40:14.405 --> 01:40:17.925
And what's cool about the menu is not everything needs to be a link.

1575
01:40:17.925 --> 01:40:22.185
You see how we're we're just using these as titles and we're not putting a URL?

1576
01:40:22.325 --> 01:40:26.245
That's what's really cool about the menu builders. You could just have title text.

1577
01:40:26.245 --> 01:40:27.720
It doesn't all have to be linked

1578
01:40:28.600 --> 01:40:30.780
text. We can also put another

1579
01:40:31.240 --> 01:40:33.020
body of text here underneath,

1580
01:40:33.960 --> 01:40:37.640
I'm just copying that underneath the get listed today button. Let's save the changes.

1581
01:40:37.640 --> 01:40:40.230
Not sure what it's gonna look like, but let's take a look.

1582
01:40:43.745 --> 01:40:46.005
Okay. That didn't turn out well.

1583
01:40:46.864 --> 01:40:53.445
Let me do one thing that's going to help it. This here, this empty one, it's actually, like a

1584
01:40:53.745 --> 01:40:58.060
an invisible line. So we need an invisible line under the the get listed today.

1585
01:40:58.060 --> 01:41:02.960
Again, this is a little more technical what I'm doing, but let me clone the invisible line here, the clear fix,

1586
01:41:03.580 --> 01:41:06.160
and I'm gonna place it right before,

1587
01:41:07.580 --> 01:41:09.600
the get listed today button here.

1588
01:41:11.605 --> 01:41:15.205
This one this one here is the get listed today button. So let's save the changes.

1589
01:41:15.205 --> 01:41:17.225
I now have this invisible line,

1590
01:41:17.685 --> 01:41:18.665
and it should

1591
01:41:20.325 --> 01:41:22.985
make this text looks good. And is it not?

1592
01:41:24.020 --> 01:41:27.860
If it's not, I'm just gonna move on. That's okay. It's not working perfectly right now.

1593
01:41:27.860 --> 01:41:31.720
It was just a bonus area where you can put more text underneath everything,

1594
01:41:32.180 --> 01:41:33.400
in the menu here.

1595
01:41:34.260 --> 01:41:36.760
We'll scratch that one. Let me delete that.

1596
01:41:39.385 --> 01:41:41.725
Alright, Pat. Let's take a deep breath for a second.

1597
01:41:42.905 --> 01:41:43.405
Okay.

1598
01:41:45.145 --> 01:41:45.645
Let's

1599
01:41:46.025 --> 01:41:47.245
let's look at

1600
01:41:48.905 --> 01:41:50.205
where we were at before.

1601
01:41:53.200 --> 01:41:54.580
Everything was super generic,

1602
01:41:54.960 --> 01:41:57.300
about, website search, local business,

1603
01:41:58.720 --> 01:42:05.220
and what we've done is not only given it some color, we have dog groomer login, NYC Dog Groomers.

1604
01:42:05.520 --> 01:42:11.385
We've really done overkill on this one, but I I I think it's we're just trying to to show examples here.

1605
01:42:11.525 --> 01:42:15.865
The search box, I love what we did with there. Search NYC Dog Groomers below.

1606
01:42:16.085 --> 01:42:17.865
NYC dog grooming services,

1607
01:42:19.045 --> 01:42:20.345
the hero divider,

1608
01:42:21.605 --> 01:42:22.105
categories,

1609
01:42:22.485 --> 01:42:22.985
members,

1610
01:42:24.500 --> 01:42:25.000
blogs.

1611
01:42:25.540 --> 01:42:30.440
We can even change the text labels of these and and make them related to dog groomers.

1612
01:42:30.980 --> 01:42:32.580
We've added specialized content.

1613
01:42:32.580 --> 01:42:36.440
We've kind of repurposed what these two boxes are for altogether, which is amazing.

1614
01:42:36.735 --> 01:42:38.355
We've shown a custom widget,

1615
01:42:38.735 --> 01:42:44.114
on the home page. We've added custom text on the home page, and we've modified,

1616
01:42:44.735 --> 01:42:45.795
the footer here.

1617
01:42:46.494 --> 01:42:49.795
Let's take a a breath and backtrack. Let's look at our slide here.

1618
01:42:50.415 --> 01:42:51.554
I think we've done

1619
01:42:52.330 --> 01:42:54.510
one, two, three, and four.

1620
01:42:54.650 --> 01:42:59.630
We're gonna get into five, the homepage meta tags and the submitting the site map,

1621
01:43:00.170 --> 01:43:00.910
to Google.

1622
01:43:02.890 --> 01:43:08.345
Homepage meta tags. Alright. So the homepage meta tags are kinda what Google reads.

1623
01:43:08.345 --> 01:43:09.485
It's it's basically

1624
01:43:10.265 --> 01:43:10.765
what,

1625
01:43:11.145 --> 01:43:13.805
let me do a search here for dog groomer.

1626
01:43:16.265 --> 01:43:18.765
It's basically the the title here

1627
01:43:19.929 --> 01:43:22.909
that Google is going to read and also the description.

1628
01:43:23.929 --> 01:43:27.469
And you want not only does it help with your search engine optimization,

1629
01:43:28.250 --> 01:43:33.975
you also want it to be something nice that people are going to click on, not just making it for robots.

1630
01:43:34.995 --> 01:43:39.575
So let me show you where you can edit your home page. These are called meta tags.

1631
01:43:41.075 --> 01:43:43.895
So what we want to do is we can go to

1632
01:43:44.515 --> 01:43:45.015
content,

1633
01:43:45.395 --> 01:43:46.615
edit web page,

1634
01:43:50.160 --> 01:43:52.260
and we're gonna edit our home page again.

1635
01:43:54.240 --> 01:43:58.980
And over here on the right hand side, we have a nice and tidy, it says SEO meta tags.

1636
01:43:59.680 --> 01:44:04.935
And a lot of these are using variables because when we launch the sites, they're they're meant to be used with all these sites.

1637
01:44:04.935 --> 01:44:06.235
I'm gonna go ahead and

1638
01:44:06.695 --> 01:44:08.395
just scrap everything here,

1639
01:44:09.015 --> 01:44:10.955
and I'm gonna just say best

1640
01:44:12.135 --> 01:44:12.635
NYC

1641
01:44:15.335 --> 01:44:16.155
Dog Groomers.

1642
01:44:19.750 --> 01:44:21.610
And I'm gonna even put search free,

1643
01:44:23.350 --> 01:44:23.850
for

1644
01:44:24.710 --> 01:44:25.210
NYC

1645
01:44:25.990 --> 01:44:29.990
Dog Groomers. Now this isn't gonna show on my public website.

1646
01:44:29.990 --> 01:44:32.730
It's what Google's gonna choose to show in,

1647
01:44:33.165 --> 01:44:37.344
the search results in Google search results. So I like best NYC Dog Groomers.

1648
01:44:37.724 --> 01:44:41.105
Search free search free for NYC Dog Groomers

1649
01:44:41.565 --> 01:44:42.465
at affordable

1650
01:44:43.324 --> 01:44:45.985
prices. I want the word prices in there. Right, Pat?

1651
01:44:47.710 --> 01:44:52.590
Keywords. So this would be I think four to six keywords are fine. You don't need to go overkill.

1652
01:44:52.590 --> 01:44:54.449
You can do NYC Dog Groomer.

1653
01:44:56.750 --> 01:44:59.250
You know, we can just take some of these phrases here.

1654
01:44:59.949 --> 01:45:01.010
Affordable dog

1655
01:45:01.675 --> 01:45:04.175
groomer NYC. They could be phrases. They're not just

1656
01:45:05.195 --> 01:45:06.895
keywords, a single keywords.

1657
01:45:09.355 --> 01:45:11.215
Alright. That's fine. And then the description

1658
01:45:11.595 --> 01:45:13.435
is, you know, it's it's actually text.

1659
01:45:13.435 --> 01:45:18.300
So the the it would be here reviews on dog groomers in Los Angeles, whatever it might be.

1660
01:45:18.360 --> 01:45:21.720
We wanna put something that's easy to read but also has good keywords in it.

1661
01:45:21.720 --> 01:45:24.140
So we could say find the best

1662
01:45:25.320 --> 01:45:25.820
NYC

1663
01:45:26.680 --> 01:45:27.500
Dog Groomers

1664
01:45:28.635 --> 01:45:30.175
at the best

1665
01:45:31.275 --> 01:45:33.055
prices for dog groomers

1666
01:45:34.155 --> 01:45:34.655
in

1667
01:45:35.195 --> 01:45:38.075
NYC. I I call that a a front to back sentence.

1668
01:45:38.075 --> 01:45:42.895
You're kind of saying the same thing at the end, but you're injecting keyword variation into there.

1669
01:45:43.350 --> 01:45:45.449
So I'm gonna go ahead and save those changes.

1670
01:45:48.630 --> 01:45:49.130
Okay.

1671
01:45:49.909 --> 01:45:51.590
Awesome. Take it a step further.

1672
01:45:51.590 --> 01:45:57.290
You can also update how what the title and description and image is gonna be on Facebook.

1673
01:45:58.965 --> 01:46:01.765
So I don't want to get into that, but you can basically do the same thing.

1674
01:46:01.765 --> 01:46:04.105
So when someone shares your homepage on Facebook,

1675
01:46:04.485 --> 01:46:08.105
it'll use this title and this description and this image here.

1676
01:46:08.725 --> 01:46:11.065
So let's save the changes and view the page.

1677
01:46:14.040 --> 01:46:17.820
And we're not gonna see that, but it is in the code. I'm gonna look at the source code here.

1678
01:46:18.920 --> 01:46:20.940
What we're looking for is the title.

1679
01:46:21.720 --> 01:46:29.725
So this is the title that Google will use in the search results, and we want a title that people will click on, but also has my keywords in there.

1680
01:46:30.525 --> 01:46:36.145
You'll notice I don't have a lot of words like for is the. You want to keep it short and sweet.

1681
01:46:36.525 --> 01:46:38.705
So we have best NYC Dog Groomers,

1682
01:46:39.085 --> 01:46:41.550
search free. I do have the word for there, but it's limited.

1683
01:46:41.949 --> 01:46:45.329
Search free for NYC Dog Groomers at affordable prices.

1684
01:46:45.790 --> 01:46:48.530
And then the next two lines are these two. I'll keep them highlighted.

1685
01:46:49.710 --> 01:46:55.329
This was my description. Find the best NYC Dog Groomers at the best prices for dog groomers in NYC.

1686
01:46:55.765 --> 01:46:58.985
And the keywords NYC Dog Groomer form etcetera etcetera.

1687
01:46:59.364 --> 01:47:04.645
So you really wanna make sure that you have good phrases and a nice title that people will click on.

1688
01:47:04.645 --> 01:47:08.665
The generic one that comes with your BD site is fine. It'll do the job.

1689
01:47:08.810 --> 01:47:15.390
But after you've done a little keyword research, you're gonna really find that you can use more effective keywords and phrases

1690
01:47:15.770 --> 01:47:18.590
for your title and your description and keywords.

1691
01:47:21.625 --> 01:47:25.085
Okay. And the last thing is submitting your sitemap to Google,

1692
01:47:25.465 --> 01:47:26.845
and it's super simple.

1693
01:47:27.625 --> 01:47:32.525
So in order to submit your sitemap in Google, you do need the Google sitemap generator

1694
01:47:32.825 --> 01:47:36.030
add on. It's it's very important to have for your site.

1695
01:47:36.030 --> 01:47:39.410
I think I think you should definitely get it if you care about traffic from Google.

1696
01:47:39.870 --> 01:47:41.490
Once you have that on your site,

1697
01:47:41.950 --> 01:47:45.010
you can click on site map generator here in the toolbox,

1698
01:47:47.265 --> 01:47:51.445
and it's gonna generate the site map in about thirty to sixty seconds.

1699
01:47:52.225 --> 01:47:54.245
And while that's generating the site map,

1700
01:47:54.705 --> 01:47:56.324
where you wanna go is

1701
01:47:56.625 --> 01:47:57.685
here to Google,

1702
01:47:58.145 --> 01:47:59.045
Google webmasters.

1703
01:47:59.570 --> 01:48:04.230
If you don't have an account, you can set one up. It's free. I'm gonna show you how you can add

1704
01:48:04.610 --> 01:48:10.470
your site map to Google, and what a site map does is it helps Google find your website's pages

1705
01:48:10.850 --> 01:48:11.750
a lot faster.

1706
01:48:12.115 --> 01:48:17.255
Otherwise, you have to wait for Google to visit your site, crawl all your pages, browse your pages automatically.

1707
01:48:17.635 --> 01:48:24.375
This way you're basically giving Google a present and what's inside the present are all the pages that are part of your website.

1708
01:48:24.480 --> 01:48:30.900
So Google is going to be able to index those pages and include them in Google search results a whole lot faster.

1709
01:48:30.960 --> 01:48:34.660
So I highly recommend making sure that you submit a site map to Google.

1710
01:48:35.200 --> 01:48:38.340
So once you come to the Google webmaster tools, you can sign in.

1711
01:48:38.515 --> 01:48:40.455
You're gonna wanna go to your search console.

1712
01:48:41.155 --> 01:48:44.055
You can also Google, you know, how to add a site map and whatnot.

1713
01:48:44.515 --> 01:48:45.555
They have a new interface.

1714
01:48:45.555 --> 01:48:48.515
What you wanna do is if it's your first site, they'll probably prompt you.

1715
01:48:48.515 --> 01:48:51.015
We have a lot of properties, so I'm gonna add a new property.

1716
01:48:52.250 --> 01:48:54.110
And let me get the link for that.

1717
01:48:55.450 --> 01:48:59.210
And you're also gonna wanna do this after you connect your live domain name.

1718
01:48:59.210 --> 01:49:04.030
I wouldn't do it with the directory up domain name because once you switch, it's gonna make this obsolete.

1719
01:49:04.650 --> 01:49:07.215
So I'm gonna go ahead and just put this domain name.

1720
01:49:09.054 --> 01:49:14.675
It's gonna verify that it's a real website, and now I need to I need to verify that I'm the owner of this website.

1721
01:49:14.974 --> 01:49:18.974
And the quickest way to do this with Google isn't actually with the HTML file.

1722
01:49:18.974 --> 01:49:20.514
I'm gonna toggle this closed.

1723
01:49:21.280 --> 01:49:24.580
We wanna add the HTML tag to our home page.

1724
01:49:25.040 --> 01:49:29.060
So I'm just gonna toggle this open and it's gonna ask me to copy this code.

1725
01:49:29.200 --> 01:49:31.220
I'm gonna do control c on my keyboard.

1726
01:49:31.840 --> 01:49:34.500
And actually, right here on my home page,

1727
01:49:35.965 --> 01:49:37.265
I can scroll down

1728
01:49:38.045 --> 01:49:41.905
and the last box here, custom page level head tags,

1729
01:49:42.205 --> 01:49:43.805
just paste Google's code right there.

1730
01:49:43.805 --> 01:49:51.020
So I'm I'm at this is the home page I'm editing, and I'm gonna paste that in the last box here, and I'm gonna save the changes.

1731
01:49:54.040 --> 01:49:57.340
And I'm gonna click verify now that I've added it to my home page.

1732
01:49:57.639 --> 01:50:01.579
It's gonna check verification, ownership verified, let's go to the property.

1733
01:50:03.065 --> 01:50:03.565
Okay.

1734
01:50:04.344 --> 01:50:09.385
Now besides all the fancy things that this can do, all we really wanna do is submit our site map to Google.

1735
01:50:09.385 --> 01:50:11.545
That's the main objective we wanna do here.

1736
01:50:11.545 --> 01:50:15.324
So that's why it's one of the top sidebar links here is site maps.

1737
01:50:15.820 --> 01:50:17.120
I click on site maps.

1738
01:50:17.580 --> 01:50:22.240
It's asking me add a new site map. So it's asking what's the site map URL.

1739
01:50:22.460 --> 01:50:29.465
Well, the good news is in this tab here, I just created the site map with the site map generator tool, and I basically need everything after my website's domain name.

1740
01:50:29.465 --> 01:50:30.320
So I think I could just copy the whole thing, copy to clipboard.

1741
01:50:31.695 --> 01:50:34.675
Domain name. So I think I could just copy the whole thing, copy to clipboard.

1742
01:50:34.975 --> 01:50:37.635
And if I paste it in here, Google is smart enough to,

1743
01:50:39.135 --> 01:50:42.114
get rid of this part here. Sitemaps submitted successfully.

1744
01:50:42.415 --> 01:50:43.155
Got it.

1745
01:50:45.400 --> 01:50:47.100
And let's see. It says couldn't fetch.

1746
01:50:47.640 --> 01:50:51.980
Sitemap index process successfully. Okay. I guess it's in the process of doing it.

1747
01:50:53.880 --> 01:50:56.200
I'm not sure what's going on there. It probably takes a minute.

1748
01:50:56.200 --> 01:50:58.335
But I've submitted my sitemap to Google.

1749
01:50:58.335 --> 01:51:07.155
It'll find all the pages that are part of my website, and I can pat myself on the back now because I'm at least telling Google that my website exists, and it's gonna start

1750
01:51:07.455 --> 01:51:09.535
indexing all the different pages of my website.

1751
01:51:09.535 --> 01:51:13.795
We're pretty much done here with the sitemap, submitting your sitemap to Google.

1752
01:51:15.110 --> 01:51:18.170
And that would cover steps one through six, Pat.

1753
01:51:18.870 --> 01:51:19.370
Wow.

1754
01:51:19.590 --> 01:51:27.370
I mean, it was a bit of a longer webinar than most, but I I've been reading people's comments on this webinar, and it does seem like it was

1755
01:51:28.985 --> 01:51:32.605
what a lot of people are hoping we would cover. It's been a very in-depth and

1756
01:51:33.465 --> 01:51:38.525
a to z from everything you need to know about optimizing your web your home page for SEO.

1757
01:51:39.625 --> 01:51:40.125
Fantastic.

1758
01:51:40.905 --> 01:51:44.530
If anyone has one or two questions, we could take them. I do I just checked the time, Pat.

1759
01:51:44.530 --> 01:51:47.670
You're right. Basically, we were doing a lot of explaining here, and I hope,

1760
01:51:48.130 --> 01:51:51.010
I hope we weren't talking in circles and it was high value for you guys.

1761
01:51:51.250 --> 01:51:53.430
But let's see if anyone has any questions here.

1762
01:51:54.175 --> 01:51:57.555
Okay. We got one question from Dan. Dan, how are you doing today?

1763
01:51:58.095 --> 01:52:01.635
Not too bad. How are you? Pretty good. Pretty good. How'd you like the presentation today?

1764
01:52:02.015 --> 01:52:05.695
Oh, that's good. I came in a little bit late, but, I just work with Pat.

1765
01:52:05.695 --> 01:52:09.635
I've been working with Patrick on my SEO stuff here for some time.

1766
01:52:10.600 --> 01:52:12.460
The question I have is on the home page,

1767
01:52:13.480 --> 01:52:16.060
do we do this for every page on on the on the site?

1768
01:52:16.360 --> 01:52:17.160
Like, adding the,

1769
01:52:17.960 --> 01:52:19.960
meta tags? So that's a great question.

1770
01:52:20.360 --> 01:52:23.180
You don't necessarily have to do it on every page.

1771
01:52:23.955 --> 01:52:25.635
Generally, the header and the footer,

1772
01:52:25.955 --> 01:52:26.935
should be optimized.

1773
01:52:27.715 --> 01:52:32.135
But let me show you what you can do. Let's search for dog nail clipping.

1774
01:52:33.074 --> 01:52:37.315
Better shows and maintain So see how this is already putting the the title here?

1775
01:52:37.315 --> 01:52:38.855
Dog nail clipping results.

1776
01:52:40.080 --> 01:52:45.139
So dynamically, your brilliant directory's website will add a lot of the important SEO elements,

1777
01:52:46.159 --> 01:52:50.179
whether you're doing a category search or a location search and even the

1778
01:52:50.800 --> 01:52:51.699
member profiles.

1779
01:52:53.365 --> 01:52:58.105
So you can enhance these pages, but I would say your home page is the is the best place to start.

1780
01:52:58.165 --> 01:53:01.385
Alright. That's all I need to know. Thanks. Thanks, Dan.

1781
01:53:02.405 --> 01:53:06.085
Alright, guys. Let's see here. Yeah. No one else I think we covered a lot.

1782
01:53:06.085 --> 01:53:08.820
I'm I'm a little exhausted. I'm sure you are as well, but,

1783
01:53:09.139 --> 01:53:10.679
super high value here.

1784
01:53:11.860 --> 01:53:16.840
Make sure you guys add the important SEO keywords to your site if you're wanna get,

1785
01:53:17.540 --> 01:53:19.560
higher in the Google rankings.

1786
01:53:20.739 --> 01:53:24.885
So we'll leave it at that. We'll have a replay of this. You guys can watch this in slow

1787
01:53:25.264 --> 01:53:28.965
motion. So thank you, Rick, for your segment on Rick's Corner.

1788
01:53:29.185 --> 01:53:32.244
Really valuable information there on the configuration tab.

1789
01:53:33.025 --> 01:53:35.105
And don't get stuck in the hamster wheel.

1790
01:53:35.105 --> 01:53:38.005
Remember, you wanna just do work on your project continuously,

1791
01:53:38.869 --> 01:53:46.170
focus on designing your site, focus on marketing, driving traffic, finding more problems you can solve, and cycle through these steps continuously.

1792
01:53:47.989 --> 01:53:52.409
And also, Jason, I I did post right now a link to our Facebook group.

1793
01:53:53.105 --> 01:53:58.065
Any any positive feedback or or any ideas that you have to bring to the table, we'd we'd love to hear again.

1794
01:53:58.065 --> 01:54:01.364
The comments have been great here in today's chat in particular.

1795
01:54:01.905 --> 01:54:02.405
Fantastic.

1796
01:54:03.665 --> 01:54:07.844
Great. Yeah. And and here's the link, brilliantdirectories.com/facebook,

1797
01:54:08.110 --> 01:54:10.770
if you didn't catch Pat's link there in the chat.

1798
01:54:11.310 --> 01:54:16.350
But this concludes this webinar. We'll probably have a webinar in two weeks from now mid December.

1799
01:54:16.350 --> 01:54:18.210
We'll keep you posted with the final

1800
01:54:18.750 --> 01:54:19.231
date.

1801
01:54:19.231 --> 01:54:26.351
But on behalf of myself, Rick, and Patrick, thank you guys so much for joining this awesome webinar, and we look forward to catching you in the next one.

1802
01:54:26.351 --> 01:54:27.331
Have a great week.