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Alright. Welcome, everyone. Thanks for joining us for Brilliant Directories webinar

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Wednesday,

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where we look to share tips to help grow your online

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community.

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This is

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actually webinar Wednesday number 56. We ended last year with number 55.

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They're all available on the brilliantdirectories.com

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website. You can look for them in our blog,

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and you can also search by keyword in there as well.

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If this is your first time joining us today, welcome.

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It's really great to be with you guys here today.

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I'm Jason there on the left, and we're lucky to be joined by Rick, one of the support specialists here at Brilliant Directories.

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You've probably engaged with him,

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either in a phone call or through the support ticket system. So, Rick, thanks for joining us today.

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Hey, Jason. Happy to be here. Welcome, everybody.

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Hope you enjoyed the, the content for today.

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Absolutely. And it was an awesome

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awesome 2018. So really looking forward to all the webinars to come, this year in 2019.

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Awesome. And we have a special guest with us today,

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Patrick Brunel.

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Patrick, welcome to the webinar. You're a digital marketing

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expert with a specialty in membership and,

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directory websites. And, you shared with me before the webinar,

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that you have a special engagement coming up, pretty soon. Is that right?

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Yeah. That's right. So I've been hard at work, working on directory gurus.

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Basically, a lot of the feedback that I've heard from from Brilliant Directories customers

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is they'd love to see some examples of websites that are that are very successful using that platform.

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Oftentimes,

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these websites,

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basically, it's their unique, that that's basically the competitive advantage that they found brilliant directories.

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And oftentimes, they don't wanna share those websites. So I've been working hard

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at basically partnering up with these sites that are able to generate as much as 7 figures a year using billing directories and asking them to teach what they do that helps them succeed.

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So this is gonna be a course, that that we'll be, releasing soon, and we have the preregistration

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open. So if anybody's interested

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to be taught by other directory owners directly,

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those that are able to to those that are really able to to succeed in terms of monetizing their site, I recommend you visit directorygurus.com,

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and we're it's the preregistration.

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You'll be getting news in terms of who's speaking, what content's gonna be released, what dates the course are gonna start, and then we got some really exciting stuff lined up.

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That's that's really amazing.

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And just, you know, this I'm sure this is gonna be an invaluable course, for everyone.

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I'm I'm I'm actually looking forward to attending this myself.

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Just as as kind of a preview, what are what are some of the, like, one or two pillars of of the the success that these, websites have had?

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What what are they result from?

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Well, I would say the number one pillar is having

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a resolving a a problem. I know we've talked about it at length in in in some of the webinars,

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but they really offer a service that meets specific need to an industry.

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And that's gonna be a big part of that course is we always talk that you need to do that, but a lot of times entrepreneurs are blocked on, well, what steps do I take to discover what that solution can be for my particular niche?

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So we'll go through some exercises

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and and teach people how they can discover that for their own directories because that's really the critical first step to getting some traction and and being able to monetize your website.

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That's that's amazing. So, yeah, if you guys,

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like, you can just take a moment, go to directorygurus.com,

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and feel free to fill out the pre registration form.

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And, Pat, I'm really excited about this, so thanks for sharing this with us. You got it.

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Thank you very much, Jason. Happy to be here. Alright. Alright. Alright.

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Yeah. So we wanted to,

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also mention if we have a lot of new,

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faces here in the webinar.

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If you haven't already joined our Facebook group, it's a great place to continue the conversation after and in between webinar Wednesdays.

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So if you'd like, you can go to brilliantdirectories.com/Facebook.

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That'll take you directly to our Facebook page, and you can click the join button.

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I perp I participate on there. I've seen Pat participate on there.

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There's some really good engagement from, BD users and their websites providing tips, ideas, and strategies

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on how to grow their online communities,

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and also some, some simple troubleshooting in there.

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A great place to ask some basic how to questions

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about the software as well. So please join us at brilliantdirectories.com

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forward slash facebook, and we can connect there as well.

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And for the first timers and the newbies we have here in Webinar Wednesday, welcome. Welcome.

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It's really great to be with you here today. Webinar Wednesday is a platform

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where we can share,

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skills and strategies

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to grow your online community

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faster.

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Some topics that I like to,

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to cover are how to convert web, visitors into free or paid members,

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how to increase your website traffic.

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That could be through various means through social media, search engine optimization, even even email marketing,

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can help draw traffic to your site.

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Also identifying revenue opportunities,

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and different business models that you can take advantage of for your specific industry in the market that you're targeting.

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And I always like to mention this,

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improving your websites navigation.

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90% of

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websites can improve their conversion rates

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by simply having a clearer navigation, clearer messaging and verbiage on the website, high quality images, and just helping the website visitor understand what the purpose

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and actions are that they can take on a website.

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So I'm a big advocate for improving website navigation.

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It's one of the simplest things you can do to increase your website's conversion rates from visitors.

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So if you have questions on these topics,

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please,

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ask them in today's webinar. Hopefully, we can get to everyone's questions today. And, yeah.

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We look forward to hearing them.

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And we promised in 2018 that we're gonna keep this handy slide

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around. Just as a reminder for for all of us, I've been guilty of this, is is getting stuck

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in, in one of these,

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steps or phases when you're operating

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your business. Pat, I wanna pass it over over to you. What does it mean to not get stuck

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in the hamster wheel?

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It means to to basically come up with a clear strategic goal. So perhaps my goal is I would like to,

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create a web page that will get members to sign up for my directory.

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So that means that I need to create the content for that web page.

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I need to make the web page live, and I need to start working at sending traffic to that webs web page.

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It's better to do things one block at a time

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than to say, I need to work on my entire website, and my entire website needs to be live.

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And I'm gonna work on the design elements, and I'm gonna take care of the website visitor and the website member, and I'm gonna take care of all my banner advertisements.

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And if you don't see something through where you actually start

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trying to get traffic to that site and seeing and making adjustments and getting data, then oftentimes, like Jason just said, it is a hamster wheel.

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You're just spinning, spinning, and spinning, and you're not making any prod progress on your on your particular business.

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Yeah.

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I just wanna I wanna mention, I don't wanna be a Debbie Downer, but I you know, I've seen I've seen people spend, you know, two years

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tinkering and and designing their site and never taking it to market

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and getting users

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to join. Sometimes that comes from fear of the unknown.

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Sometimes you just you feel like that's the most important thing to work on.

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But if you can cycle through these steps here,

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you know, that you can design your website, then focus on driving traffic to your website one month, and then focus on the results of driving that traffic and get in touch with the people who signed up.

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And then get feedback and and realize what those problems are that they're having.

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If you could cycle through those steps and and set up time frames, you know, maybe two or three weeks at a time for each phase, it's gonna guarantee that you're you're gonna make traction,

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and growth with your community rather than getting stuck on one of these steps.

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And and I'll give a a very transparent and honest example of of of implementing that.

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I I just took a quick look at, at my lead page. We just shared directorygurus.com,

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and we've had quite a few people submit that form.

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Now the course is not ready. It may come as a surprise.

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I'm actually in Scotland right now, and we're recording the course, with the directory owners.

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So the course material, it's it's it's planned out.

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We know what all the chapters are, but the video isn't ready, and it hasn't been uploaded.

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So we have a launch strategy where we're gonna build some anticipation.

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We're gonna release some information.

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But we didn't wait for the product to be fully finalized before we start getting the word out there.

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When we see emails come in and registration, we get excited. We get motivated.

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We'll work the extra hours. We really wanna deliver quality content. We're building relationships.

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We don't wanna drop the ball.

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So waiting till you're done before you start building some excitement as an entrepreneur, that could be a big mistake.

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And really, it it puts out the flame and eventually stop working on your project because you don't see those emails signing up.

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Very true. Very true. So, yeah.

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This is just good food for thought for everyone, and just keep on cycling through these different steps or whatever steps you need to help your your business grow.

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Alright. And we had a really, I think, a super successful 2018 with the webinars.

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We we covered lots of topics, answered hundreds of questions.

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The tips of the week have were awesome. We started doing those

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later in the year, but I think we're super high value.

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We wanted to unmute some of your microphones here.

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If you can let us know what you liked or even potentially what you didn't like about webinars in 2018 and what you'd like to see more of in 2019.

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We'd love to hear your your feedback here,

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right now. So if you have any,

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input on the the previous webinars and what you'd like to see more of in 2019,

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feel free to use the raise your hand feature, and we'll go ahead and unmute your microphone.

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Alright. Good friend Eric. Eric, how you doing, buddy?

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Hi, Jason. How's it going? Eric, remind us where you're calling in from.

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Calling in from New Jersey.

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Okay. Great. Great. Great. And, we publish njwedding.com.

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Been with you guys for five years.

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Fantastic. Yeah. It's it's great to have you on the webinar here, and and I love your site as well.

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Thank you. And thank you for your help in the Facebook group as well. Awesome. Yes.

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So so do you have any feedback for the webinars,

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past and and future?

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Sure. Sure. You know, maybe getting into some details

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about

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optimization,

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how we can, you know, strategies

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strategically position our sites

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on Google,

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and using your billing directory software

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and structure and everything that you've built to give us a little bit of an advantage

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when it comes to, you know, SEO or understanding the SEO,

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components of the site.

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I'm constantly

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tweaking and constantly understanding

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and asking what are the best practices

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for SEO,

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from the title page,

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you know, for member listings

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to

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any keywords, and then also,

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navigate your sections of the navigation

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within the site so we get more exposure. So it's a constant process.

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I totally

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a lot more detailed. I I think that's that's that's great. You know,

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a couple webinars ago, we we focused on the homepage SEO,

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But I can I can see with that suggestion,

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Eric, how we can focus on because there's so many different sections to the to the directory website?

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There's the member profile pages,

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the reviews, the search results,

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content pages like articles, coupons, and events,

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and how we can better leverage,

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search engine optimization in in each component of the website.

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So maybe we could turn those into micro topics,

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and and cover them because each one can be its own segment on its own. Yeah. That'd be very helpful.

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Thank you. Alright. Alright.

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Well, thank you, thank you, Eric, for your feedback and for joining us today.

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Sure.

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Alright. Good stuff there. So,

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more information on kinda how to leverage,

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SEO

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with your directory website.

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Thank you very much, Eric. So I don't see any more hands up.

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So feel free to, leave any messages in the Facebook group that if you if ideas come to you in the future.

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But, we'd love your feedback so we know what you're most excited about learning in webinar Wednesdays.

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Alright. And we have a really good segment with Rick's Corner today.

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So Rick's Corner, Simple Solutions for Common Questions.

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And what is, the question that's been coming up more frequently,

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now, Rick?

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Okay. So one thing we've noticed

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very often now is,

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customers wondering how to update

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or change their email templates.

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So we've we've encountered this question quite often. To be honest, Jason,

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we have a process in place in order to identify

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automated emails, which is basically what creates this question or where this question comes from.

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So a lot of people using the brilliant directors platform

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are wondering,

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like, what what a specific email template gets triggered in watched in in what specific

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situation.

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Right?

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So when when we started discussing if we were gonna talk about this today, we came to the really realization that we actually have a deficit on our documentation

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related to, email templates.

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So

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like Jason always says, every problem is an opportunity.

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So we I wanted to take this time just to let you guys know that we're definitely gonna take care of that documentation.

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We're gonna do,

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some work on it, give it some love just to polish it up a little bit more, and specify

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which actual

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automated emails are triggered with with what specific action, Jason. Perfect. Yeah.

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We saw you know, we were when, Rick, suggested this, topic for the segment because of emails that have been coming into the support center.

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We realized that we could do a better job in helping, you guys identify,

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what email templates are triggered.

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So in this segment, I think, Rick, you wanna show us in the meantime,

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if you're if you're having a hard time finding the email, a good work around and a quick way to find out, what emails are being sent when.

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Correct?

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Exactly. Correct.

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So that's what we're gonna go through, like, the process that we always recommend them doing,

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which is

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completing an action,

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copying a little bit of the section of a section of that specific email, and then searching for that email template.

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So I'm gonna walk you guys through this process.

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We're gonna use a couple of examples.

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If you don't mind sharing the

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controls with me, Jason, so that I can go ahead and share my screen. Absolutely. You got it, Rick.

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Yeah. If you wanna show us from start to finish, how someone would do this, that'd be super helpful.

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Alright. So please let me know if you're able to see my screen. Should be able to see the dashboard.

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Yep. I see that we're in the admin dashboard here.

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Okay. Perfect. So we're gonna keep using the dog groomers NYC website for this example.

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And alright. So let's go ahead and and focus on the contact us email. So what email

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will a user of my website receive when they submit the contact us form? Alright.

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So this is the first one that we're gonna do.

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This, as you guys already know, this this particular page comes by default on all brilliant directory's websites.

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So it's the contact us form, very, very straightforward. So I'll go ahead and just fill this out.

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So Rick MC. Let's go ahead and use my Rick@Berlindirectories.com.

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Directories

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dot com.

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Right. Sorry about that. K. Just a random number for now

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and a random message. Hello.

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This is a test.

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Alright. So now we're gonna submit this,

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this specific message. Again, the idea here is to identify

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what email template am I going to receive when I submit this form. Right?

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So let me go ahead and click send message.

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It's processing the request.

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I saw even the, the recapture was taking a second to load there.

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Correct. There you go. So your message message has been sent. Alright.

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So this means that right now, I've successfully completed the the process of submitting a message through the contact us form of the brand directories platform.

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Now as a directory owner, I wanna complete this process again just to identify that email,

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and that email template to be more precise. So now what I'm gonna do real quick is jump to my inbox.

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Don't get scared, guys. It has a bunch of unopened messages.

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Alright. So let's just give it a couple more seconds till I receive that email template.

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There you go. So here, as you guys can see in my inbox, we have best dog grooming,

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NYC, which is the, the message that I'm gonna be receiving when I submit the contact us form.

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Let me open up this email.

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I'm just gonna click on this.

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A few things that I wanna point out here, which are tips in order to search for this specific email template,

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is not to use information related to your own specific website.

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Try to copy a section of the email template

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that it's actually the body of the of the message, not yours your name.

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For example, not the name of the of the website because that's a variable, and it's gonna make it really hard to identify.

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So in this particular scenario, I'm just gonna go ahead and copy this line here.

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We have received your message, and someone from our team will contact you soon. Right.

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So I'm just gonna go ahead, highlight that, and I'm gonna copy this. So control c.

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Now in order to identify this template in the brilliant directories platform, let me jump back

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to the dashboard.

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What I'm gonna do here is navigate to emails, and I'm gonna go ahead and open up the email templates.

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This one right here.

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Now open that up.

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K. It's just

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couple more seconds. It's loading the, the premade email templates. And here we have

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the

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search field. So what I'm gonna do is simply paste

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the section that I copied from that email template, and I'm gonna click search.

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So

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search through the entire list of email templates, and there you go.

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It gives me the actual email template that I need to edit if I was going to go and and, again, you know, modify this specific default email template.

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So if I wanna customize this, super straightforward,

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you click the green button that says customize,

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Click on it, and that opens up a WYSIWYG where we have the actual body and content

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of the message.

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So here you can feel welcome to go ahead and edit this,

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add more information. If you want it, tailor it towards your own needs.

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So I see I see those those

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percentage signs with website name.

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So it would never find it if I copied my my website name from the email because that's not part of the template.

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The the template's using a variable for my website name.

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Correct. Correct.

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So that's why you wanna stick to a to a section of the email template that's specific to

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specific about this message. So that's why we copied this whole thing.

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And we didn't copy the, like, the name and why,

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see groomers or dog groomers because it it the system will not be able to find it.

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Gotcha. Gotcha.

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I think you had one more example you wanted to share as well. Right?

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Yes, sir. We do.

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So the other email template that we're gonna do or focus on is the newsletter sign up.

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So when someone registers for the newsletter, they're also gonna be, triggering an automated email.

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And let me go ahead and scroll here down to the join our newsletter.

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Let me go ahead and type in my email address. Yeah.

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At

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there we go. So now I can indeed click subscribe now. So Rica Brewing Directories dot com. Alright.

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Let me go ahead and click subscribe now.

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Processing the request,

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and there you go. Thank you for joining our newsletter.

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Okay. Perfect. So this means that I have successfully added myself

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to the newsletter

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email list

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for this specific website.

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Alright. So now let's go ahead and check my inbox

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real quick here. Just go to the inbox again.

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And there you go. This is the, the other the other, incoming email that we received.

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So let me go ahead and open up this message.

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And the same the same thing the same tip that I mentioned before would apply in this scenario.

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So we don't wanna go ahead and and copy, like, dog grooming NYC because that, like Jason pointed out before, it's a variable in the system.

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And,

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if we search for that variable, the system is not gonna recognize it.

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So I'm just gonna highlight this section here.

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Thanks for subscribing

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to our newsletter.

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Highlight that. Let me copy that.

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Let's go back to the,

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the website that we're working on. Let me open up the email templates

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from the email section.

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Right. And let's go ahead and search for this specific email template. So I'm just gonna paste

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the information that we copied.

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Search.

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So while it searches through the email templates, there you go. We have the,

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email template that I'm gonna be,

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needing to edit if I was going to go ahead and edit this. Of course. So now I just click customize

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and the same process as before. So you can see indeed it uses the variable,

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website name. And here we have, thanks for subscribing

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to our newsletter,

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which indeed is, it's, it's enough information, but we can, of course, do better. Right?

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Especially if you're tailoring towards your own industry.

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Thank you. Process,

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Jason. Yeah. That that's excellent.

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I'm sure that answers a lot of questions, for everyone.

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And, yeah, there is definitely a value in in customizing,

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your email templates. It's actually a a segue into

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our tip of the week. It just coincidentally happens. So that's how you customize email templates.

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And the the tip of the week,

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here are the four most important email templates

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to optimize on your Brilliant Directories website,

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besides the welcome emails.

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And I know, Pat, a lot of the the clients that you work with, customizing the email templates is is one of the top things that you do or the one of the first things that you do,

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because it sets the tone for for the rest of the website in in many cases. Correct?

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That's correct.

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Basically, it's how your members and website visitors perceive your brand, whether or not they actually come through with the action that you want them to take, and oftentimes,

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whether or not you can actually lead to upsell opportunities.

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So it's a critical part of anybody launching a new directory.

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And optimizing them, and editing them and customizing them is as simple as following the steps that that Rick just shared with us.

364
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Right?

365
00:23:32.049 --> 00:23:36.470
That's correct. That's exactly how you go about doing it. Okay. So anybody can do this, basically?

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That's correct. No expert skills needed for this. Okay.

367
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So yeah.

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Why don't why don't you share with us, you know, you you're just covering a few of them, but why why optimize the default email templates?

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Aren't aren't the email templates that come with your Brilliant Directories website good enough?

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So Brilliant Directories does a great job with their default templates.

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But, again, that's basically a canvas. It's something to get started with.

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It's it's intended to inspire you and give you some ideas, some core things that you need, but

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every directory

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is different.

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That means that you should really look at taking the templates that Brilliant Directories gives you and adding your branding to it, making sure your messaging is coming through, and really utilizing them.

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If you do a good job of the branding and the messaging and making them overall awesome,

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you're basically gonna be building stronger connections, and you're gonna be minimizing missed opportunities.

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And I really wanna highlight that, and I won't give too many details.

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But as we go through these slides, it's all about be being

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creative.

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When you know when you identify this email is an important email because the brilliant directory system

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sends this email out automatically.

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So I know that there's a there's a high volume of these emails going out.

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So I need to take some time and think,

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if somebody receives this email, what is an opportunity I can create for my website?

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And we're gonna outline some of those different opportunities and what those can be.

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And and overall, if you execute on this, it will definitely

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lead to more engagements and sign ups.

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Those that invest in customizing these email templates, making them look professional,

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they do see results, and they do get really excited when they say, oh my god.

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They replied, and they answered my question, or, wow. He clicked and he upgraded.

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You will start seeing those those those results, and we'll go in detail,

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giving you some ideas on on what you can do using those four starting with those four,

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highlighted templates.

395
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Awesome.

396
00:25:37.245 --> 00:25:38.545
Yeah. I think it's it's

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like you said, it's it's just such a simple thing that you can do that adds such a so much more value to the user experience as they're engaging, with your website.

398
00:25:47.620 --> 00:25:52.440
And and is there a reason why we're not putting the welcome email in there on that list, Jason?

399
00:25:53.540 --> 00:25:54.280
Yeah. So,

400
00:25:54.820 --> 00:25:58.815
with the list of the top four emails to customize, we actually did a tip of the week.

401
00:25:58.815 --> 00:26:02.355
It was all about the best way to welcome new members.

402
00:26:02.975 --> 00:26:04.195
So if you go to,

403
00:26:04.575 --> 00:26:10.355
webinar 53, and I'll actually go there with you guys on our website, we do a whole segment on,

404
00:26:10.975 --> 00:26:13.155
how to optimize the welcome experience

405
00:26:13.799 --> 00:26:16.139
for new member sign ups, and we do cover,

406
00:26:17.000 --> 00:26:19.019
customizing the welcome email templates,

407
00:26:19.399 --> 00:26:25.259
in there. So these would be in addition to the welcome emails that free and paid members receive,

408
00:26:25.960 --> 00:26:28.539
upon sign signing up and joining your website.

409
00:26:28.755 --> 00:26:33.815
Let me just take a minute to go to our Brilliant Directories website, show you where you can find these.

410
00:26:34.195 --> 00:26:35.415
So you can go to blog,

411
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at the top of our site here,

412
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and these are all our blog articles.

413
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What I like to do, if you guys ever wanna just search by keyword, I just searched emails.

414
00:26:47.700 --> 00:26:49.640
I wasn't sure which webinar it was,

415
00:26:50.100 --> 00:26:50.600
and,

416
00:26:52.340 --> 00:26:52.840
sorry.

417
00:26:53.925 --> 00:26:58.905
Welcome is what I searched. And, I found it here, webinar Wednesday '53.

418
00:26:59.605 --> 00:27:00.505
You can go here,

419
00:27:01.765 --> 00:27:03.285
and we have the whole webinar here.

420
00:27:03.285 --> 00:27:08.425
What's really great, is David from our digital marketing team outlines all the times,

421
00:27:09.230 --> 00:27:14.130
where in the, the hour two segment of the webinar where you can find the different topics.

422
00:27:14.350 --> 00:27:19.650
So here we could see tip of the week, the value of welcoming new members to build lasting relationships.

423
00:27:19.710 --> 00:27:21.090
And if you scroll down,

424
00:27:21.965 --> 00:27:26.605
the last part that we talk about is how to edit your welcome email templates and some tips there.

425
00:27:26.605 --> 00:27:29.245
But this entire segment is super valuable.

426
00:27:29.245 --> 00:27:33.900
I'm actually gonna share a link to this webinar in the in the chat here. You should all receive it.

427
00:27:34.060 --> 00:27:37.840
You can bookmark this page and watch it, when you have free time.

428
00:27:39.100 --> 00:27:42.880
But in this tip of the week, we wanna concentrate on the other

429
00:27:43.180 --> 00:27:45.920
most important four emails besides your welcome emails,

430
00:27:46.395 --> 00:27:49.375
to optimize. And these will have these are the ones that

431
00:27:49.835 --> 00:27:51.775
probably will get sent out the most

432
00:27:52.075 --> 00:27:57.775
to your visitors and your members as they engage with your website. So editing at least these four

433
00:27:58.075 --> 00:28:02.630
will give you the the best return on your your investment at the time you put to optimize

434
00:28:03.170 --> 00:28:04.230
these email templates.

435
00:28:04.610 --> 00:28:09.590
And the the first two are the ones that Rick covered are your contact us form,

436
00:28:09.890 --> 00:28:10.950
and your newsletter

437
00:28:11.330 --> 00:28:12.225
sign up form.

438
00:28:12.385 --> 00:28:18.705
And if you wanted to find these quickly in the email template section in the admin in parentheses, we put their nicknames in there.

439
00:28:18.705 --> 00:28:19.664
So it's contact,

440
00:28:19.985 --> 00:28:25.790
contact hyphen I, hyphen us newsletter hyphen sign up hyphen user and so on.

441
00:28:26.010 --> 00:28:30.350
Now, Pat, can you tell us a little bit about number three and four? What are these exactly?

442
00:28:30.570 --> 00:28:31.790
Visitors lead email

443
00:28:32.890 --> 00:28:34.270
and members lead preview.

444
00:28:35.210 --> 00:28:38.675
So we utilize the word lead. And and what a lead means.

445
00:28:38.675 --> 00:28:44.135
And and I understand not all directories are leads. We can also change it to messages.

446
00:28:44.755 --> 00:28:52.295
So, basically, it's whenever I'm a user of your website and I contact a business, I contact a member, an alumni,

447
00:28:53.170 --> 00:28:55.830
and I send them a message on a directory.

448
00:28:56.770 --> 00:29:02.230
In this in this instance, we're calling it a lead because that's what it it it is, and it it goes in the lead engine.

449
00:29:02.370 --> 00:29:04.070
But, basically, it's the email

450
00:29:04.530 --> 00:29:06.390
that the user of your site receives

451
00:29:06.850 --> 00:29:07.350
confirming

452
00:29:08.005 --> 00:29:09.625
that their message was sent.

453
00:29:09.845 --> 00:29:14.725
And it's also the email that the member receives, letting them know somebody's contacted them.

454
00:29:14.725 --> 00:29:20.265
So you could see how and why those are two of the foremost important emails you should give a lot of love to.

455
00:29:21.110 --> 00:29:24.870
Perfect. So, yeah, here's an example of the what we call the lead form.

456
00:29:24.870 --> 00:29:28.170
It's basically when a website visitor has passed it, wants to contact,

457
00:29:28.790 --> 00:29:29.750
one of your members.

458
00:29:29.750 --> 00:29:38.895
And the visitor is gonna get a confirmation email, and then the member is gonna get a a message saying, hey, there's a there's a lead for you that you wanna that you might wanna accept

459
00:29:39.195 --> 00:29:41.055
and purchase or accept for free.

460
00:29:42.475 --> 00:29:46.255
And then again, if you wanna know about the welcome emails, go ahead and watch

461
00:29:46.635 --> 00:29:51.695
webinar 53. But I'd say between these four, that'll cover about 70%,

462
00:29:53.220 --> 00:29:57.640
maybe 60 or 70% of the automated emails that that people will receive.

463
00:29:57.860 --> 00:30:01.000
And if you add the welcome emails, that's probably about 80%

464
00:30:01.460 --> 00:30:05.880
of the the emails that, will engage with your website visitors and your members.

465
00:30:06.424 --> 00:30:10.044
So, Pat, let's talk a little bit about each one of those forms

466
00:30:10.665 --> 00:30:14.424
and some of the goals that you might want to to to,

467
00:30:16.105 --> 00:30:18.044
to reach with them as far as your messaging,

468
00:30:18.985 --> 00:30:19.725
some opportunities

469
00:30:20.550 --> 00:30:21.530
that can be,

470
00:30:22.710 --> 00:30:23.210
realized

471
00:30:23.590 --> 00:30:25.930
by optimizing them for for yourself,

472
00:30:26.470 --> 00:30:27.530
and some ideas

473
00:30:27.830 --> 00:30:33.990
that you can include in this type of, I guess, confirmation email after someone fills out one of these forms.

474
00:30:33.990 --> 00:30:36.385
So let's start with the with the contact us form.

475
00:30:36.385 --> 00:30:38.885
What do you think some of the most important goals are,

476
00:30:39.745 --> 00:30:43.365
for a visitor to receive after they fill out a contact us form?

477
00:30:43.825 --> 00:30:46.145
Yeah. So and and then they're highlighted there.

478
00:30:46.145 --> 00:30:49.890
But when we put this list together, we thought, what are all the scenarios? Right?

479
00:30:49.890 --> 00:30:53.270
What is the scenario of somebody filling out my contact form?

480
00:30:53.730 --> 00:30:57.430
Perhaps they want to sign up and they don't know how to sign up.

481
00:30:57.570 --> 00:31:02.070
Perhaps they have questions about your organization and they would like to learn more.

482
00:31:02.305 --> 00:31:08.245
Perhaps the member's having a problem uploading their profile photo or they don't know how to add a a blog article.

483
00:31:08.625 --> 00:31:12.085
So when you you'd really need to think what are the scenarios and the mindset

484
00:31:12.385 --> 00:31:15.330
of the person that's submitting my contact form.

485
00:31:15.490 --> 00:31:20.210
And when we and when we assess all those different scenarios, that's how we came about with the goals.

486
00:31:20.210 --> 00:31:24.950
You really wanna make sure that you're you're you're first you're confirming that you've received it.

487
00:31:25.250 --> 00:31:26.549
You're calming them,

488
00:31:27.010 --> 00:31:32.345
letting them know that, somebody's on the case, and they'll be they'll get you'll you'll get back to them, shortly.

489
00:31:32.645 --> 00:31:36.185
You're thanking them, so you're always being courteous, building positive relationships.

490
00:31:37.125 --> 00:31:42.025
But you also wanna try to potentially resolve and assist right there in the email template.

491
00:31:42.325 --> 00:31:45.545
There's no reason to have them hanging. There's a good chance

492
00:31:46.120 --> 00:31:52.520
that there's a way for you to assist them and resolve their issue without you even having to follow-up with them.

493
00:31:52.520 --> 00:31:55.419
It's just a matter of what you include in that email template.

494
00:31:56.520 --> 00:31:58.520
I think that that's true. Reassuring them,

495
00:31:59.455 --> 00:31:59.955
because

496
00:32:00.335 --> 00:32:06.835
probably about maybe 20% of the contact us messages are people who might be upset or frustrated or having problems,

497
00:32:07.535 --> 00:32:10.195
with some aspect of the service or the website.

498
00:32:10.975 --> 00:32:17.100
So it's it's really about building a good rapport there and and giving them confidence that your company has received the message.

499
00:32:17.720 --> 00:32:24.440
And then with the opportunities, you know, when someone fills out the contact us form, as Pat mentioned, it could be someone interested in signing up.

500
00:32:24.600 --> 00:32:27.500
But what you have is a real opportunity to show credibility.

501
00:32:28.184 --> 00:32:30.904
The fact that they receive an automated email is great,

502
00:32:31.625 --> 00:32:33.804
and but what you can do is reassure them,

503
00:32:34.424 --> 00:32:37.485
that your company deals with, you know, these types of situations,

504
00:32:37.865 --> 00:32:45.210
that somebody will follow-up in a in a certain time frame, give them, the right expectations and set the right expectations for them.

505
00:32:45.510 --> 00:32:48.410
But also it's an opportunity to increase sales because,

506
00:32:49.030 --> 00:32:57.130
many times even with a frustrated customer, it can be an opportunity where you can provide another product or service to help alleviate whatever problems,

507
00:32:57.855 --> 00:32:59.395
they might be having.

508
00:33:00.335 --> 00:33:02.515
And the last one on this list, minimizing

509
00:33:02.975 --> 00:33:06.895
damage. I think this is probably the not the most important.

510
00:33:06.895 --> 00:33:10.350
I think the the credibility in sales are are quite important, but

511
00:33:10.750 --> 00:33:14.049
minimizing damage, probably the contact us form

512
00:33:14.350 --> 00:33:15.650
is the first place,

513
00:33:16.350 --> 00:33:22.850
a customer who's on the verge of of of getting super upset or frustrated or angry will turn to.

514
00:33:23.245 --> 00:33:27.904
So if you can turn that contact us message from a potentially upset customer,

515
00:33:28.284 --> 00:33:29.585
and that's an opportunity

516
00:33:29.885 --> 00:33:31.024
for you to deliver

517
00:33:31.485 --> 00:33:39.310
good service, help provide a resolution, and turn that upset customer into a wowed customer and delight them with the level of,

518
00:33:40.250 --> 00:33:43.630
the level of service and care and consideration you're giving

519
00:33:44.010 --> 00:33:44.830
to their problem.

520
00:33:45.610 --> 00:33:58.965
And some ideas that you can include in contact us messages we've we've mentioned is reassure them that someone will follow-up, set some level of expectation whether it's one business day, whether it's one hour, whether it's two to three business days.

521
00:33:59.345 --> 00:34:07.925
Whatever level of service you're providing to people who contact you through their website, set the right expectations and reassure them that you care and that somebody will follow-up.

522
00:34:09.449 --> 00:34:16.350
Another way to add value to the the contact us email, the success the confirmation email is provide helpful,

523
00:34:16.969 --> 00:34:17.469
links

524
00:34:17.770 --> 00:34:23.389
to resources and potentially an FAQ page that you have on your site so people can self help themselves,

525
00:34:23.705 --> 00:34:29.165
and they might not even need a reply back from one of your customer service, agents from your website.

526
00:34:29.864 --> 00:34:34.525
Yeah. I find some of the most important links to have in that email message, is

527
00:34:34.824 --> 00:34:36.505
one that's tailored to the,

528
00:34:37.304 --> 00:34:40.010
potential members, the ones that are already existing. Existing.

529
00:34:40.469 --> 00:34:44.570
And you say, if you're if you'd like if you're having trouble using your your profile,

530
00:34:44.949 --> 00:34:46.969
click here for our help center articles.

531
00:34:47.590 --> 00:34:51.770
If you're looking to join our website, click here for our member benefits.

532
00:34:52.155 --> 00:34:56.895
I never say click here to join because if I'm on a home page, if it's a lawyer directory

533
00:34:57.275 --> 00:35:01.695
and I see a Facebook ad that says, hey. Find a lawyer in your area, I'm gonna click on it.

534
00:35:01.835 --> 00:35:04.875
And I'm gonna be on the page. I'm gonna be like, wow. This is an interesting website.

535
00:35:04.875 --> 00:35:09.220
I wonder how I joined this website. There's a good chance I'm gonna fill out your contact form.

536
00:35:09.440 --> 00:35:12.099
So it's nice in the first reply I get immediately

537
00:35:12.480 --> 00:35:14.820
that you're giving me a link to your member's benefit,

538
00:35:15.359 --> 00:35:18.820
so that if I wanna continue to that buyer's journey, I'm interested now.

539
00:35:19.105 --> 00:35:21.505
So maybe you won't get back to me from a day from now.

540
00:35:21.505 --> 00:35:24.245
So if you can get me into that benefits page or highlighting

541
00:35:24.545 --> 00:35:25.925
the features that are included,

542
00:35:26.385 --> 00:35:33.845
perhaps I'm actually just gonna go through and actually complete the sign up process without even needing to speak to somebody on the phone or for you to get back via email.

543
00:35:34.980 --> 00:35:36.040
Absolute absolutely.

544
00:35:36.500 --> 00:35:37.000
Again,

545
00:35:37.700 --> 00:35:42.980
there's probably just three or four may maybe up to five main reasons someone would be contacting you.

546
00:35:42.980 --> 00:35:47.640
So if you could provide helpful links for each one of those, people can self help themselves in the meantime

547
00:35:48.025 --> 00:35:51.385
while they're waiting for for someone from your team to reply back to them.

548
00:35:51.385 --> 00:35:55.565
So it kinda buys you some time as well as show them that you're a larger organization.

549
00:35:55.705 --> 00:35:57.165
You have resources available,

550
00:35:57.625 --> 00:35:58.845
for potential customers.

551
00:35:59.785 --> 00:36:01.165
And then lastly, again,

552
00:36:01.599 --> 00:36:07.380
you know, 20% of people might be looking to sign up or up be upsold or upgrade.

553
00:36:07.520 --> 00:36:10.420
The other 20% might be angry or have some issues.

554
00:36:10.480 --> 00:36:17.235
So if you can provide a way for them to directly connect with you, you're gonna mitigate any potential damage from an upset customer

555
00:36:17.535 --> 00:36:20.175
or losing out on a potential sale. So,

556
00:36:20.495 --> 00:36:27.135
don't be shy to, you know, include, like, a meeting link or a direct Skype link or Slack Slack group.

557
00:36:27.135 --> 00:36:28.995
However way someone else can directly,

558
00:36:29.720 --> 00:36:33.579
connect to you or your organization beyond that contact us form.

559
00:36:34.200 --> 00:36:38.539
You know, that'll that'll help you again mitigate angry customers and also,

560
00:36:38.920 --> 00:36:44.380
not lose out on people who are ready to, be upsold or upgrade or purchase, your service.

561
00:36:45.295 --> 00:36:46.335
Interestingly enough,

562
00:36:46.815 --> 00:36:48.035
our TEFL Institute,

563
00:36:48.495 --> 00:36:50.755
website that we have on Brilliant Directories,

564
00:36:51.455 --> 00:36:52.195
we recently,

565
00:36:52.495 --> 00:36:56.495
a few months ago, added a WhatsApp number. We changed the icon.

566
00:36:56.495 --> 00:36:59.475
Instead of it just saying phone number, we put the WhatsApp logo

567
00:36:59.880 --> 00:37:05.260
in the signature of all the emails that go out. And we've had a substantial increase in leads.

568
00:37:05.720 --> 00:37:07.720
Mind you, we deal with with younger users.

569
00:37:07.720 --> 00:37:10.619
But if you have a website where you're trying to get people in their twenties

570
00:37:10.920 --> 00:37:12.059
or in their thirties,

571
00:37:12.359 --> 00:37:20.744
I know everybody uses WhatsApp, but it was amazing to see how many people started contacting us on their WhatsApp phone, and getting much more conversions that way.

572
00:37:20.744 --> 00:37:28.105
Because once you have a one on one conversation, whether it's Skype, whether it's WhatsApp, it's really incredible, the relationships you can build.

573
00:37:28.105 --> 00:37:30.619
Because when you're getting, especially if you're starting out,

574
00:37:31.000 --> 00:37:34.940
each potential member is such a valuable piece to to your road to success.

575
00:37:35.559 --> 00:37:37.020
So you found out that,

576
00:37:37.480 --> 00:37:39.020
you're an international organization.

577
00:37:39.079 --> 00:37:43.980
I get that you're based in Costa Rica for this, this education, this this school,

578
00:37:44.805 --> 00:37:45.464
of course.

579
00:37:46.005 --> 00:37:49.305
And rather than just having even just a phone number because

580
00:37:50.005 --> 00:37:57.545
a normal person, for example, in The States, in California, they don't know how to make an Internet they don't have access to an international call unless unless they're using, like, a Skype

581
00:37:57.860 --> 00:38:02.260
or or something like that, which most people, you know, don't probably aren't logged into.

582
00:38:02.260 --> 00:38:09.720
But most people do have you've discovered have WhatsApp, and they can just, you know, send you chat messages just by putting the phone number in there.

583
00:38:10.085 --> 00:38:10.325
Yeah.

584
00:38:10.325 --> 00:38:17.365
We're we're constantly tweaking, and this approach by far is what's leading to the most amount of people reaching out to us.

585
00:38:17.365 --> 00:38:17.865
Directly?

586
00:38:18.325 --> 00:38:20.964
Right. Yeah. Directly. Most of our leads, we still generate ourselves.

587
00:38:20.964 --> 00:38:28.450
But for organic traffic, for them to reach out to us, we're the vast majority of our leads are coming through WhatsApp, not through contact us forms,

588
00:38:29.230 --> 00:38:32.990
not through ins not through live chat messaging. This is the solution.

589
00:38:32.990 --> 00:38:35.070
People are just comfortable using that technology.

590
00:38:35.070 --> 00:38:38.655
And, again, it's all about your particular niche, your particular industry.

591
00:38:38.714 --> 00:38:43.675
Every industry is different. What's important is to test and and to see what works for you. Yeah.

592
00:38:43.675 --> 00:38:50.815
Like, I'm I'm just thinking if I was interested in this course, if I WhatsApp you, I I think I'd be talking to a counselor or a teacher at the school.

593
00:38:51.330 --> 00:38:54.610
That's correct. You know, that that's the vibe I got just from just from looking at this.

594
00:38:54.610 --> 00:38:58.390
So so good on you, Pat, for for figuring that one out, that this is a good way to,

595
00:38:59.010 --> 00:39:00.790
directly connect with, potential

596
00:39:01.250 --> 00:39:01.910
sign ups.

597
00:39:03.135 --> 00:39:03.535
Now,

598
00:39:03.935 --> 00:39:08.755
I do have a question I wanna ask to the attendees here. If you wanna raise your hand, has anybody,

599
00:39:09.615 --> 00:39:13.155
edited their default contact us form email template?

600
00:39:13.695 --> 00:39:16.675
And if so, are you using any of these strategies

601
00:39:16.975 --> 00:39:18.675
in, the email template?

602
00:39:19.320 --> 00:39:23.160
Alright. Our other we got another Eric on the line here. Eric, how you doing?

603
00:39:23.160 --> 00:39:27.640
Where are you calling in from? Oh, hey, guys. How's it going? It's I'm in Colorado. Alright.

604
00:39:27.640 --> 00:39:31.635
This is Eric with a c. The other Eric was Eric with a k. So, yeah.

605
00:39:31.635 --> 00:39:37.495
Do you have any questions or feedback on if you're using your contact us form email, edit it, a modified version?

606
00:39:38.035 --> 00:39:39.715
Yeah. I mean, I modified my,

607
00:39:40.275 --> 00:39:42.455
lead form and my contact form.

608
00:39:44.210 --> 00:39:45.910
You know, again, like even when

609
00:39:46.210 --> 00:39:48.710
we send out the the sign up form,

610
00:39:49.010 --> 00:39:55.965
you know, we put some, like, social media icons at the bottom to say, you know, go chat with us or check out our Facebook or whatever.

611
00:39:56.125 --> 00:40:00.625
That's great. And and do you think they're better than using the default email templates as as,

612
00:40:01.565 --> 00:40:04.305
are you seeing a value in the That's

613
00:40:04.685 --> 00:40:07.585
why I I mean I do think it's valuable because,

614
00:40:08.319 --> 00:40:09.460
you know, when you look

615
00:40:10.000 --> 00:40:16.180
at all the other emails that you receive from really any company where you put your put your email into,

616
00:40:17.039 --> 00:40:20.980
it's mostly personalized, you know. It comes through and says

617
00:40:21.325 --> 00:40:23.585
your name or some info that you entered.

618
00:40:25.485 --> 00:40:28.305
And I thought that was really lacking, you know, from

619
00:40:28.925 --> 00:40:33.725
the current form, you know, the stock forms that you Right. Right. The default ones. Awesome.

620
00:40:33.725 --> 00:40:35.245
Well, yeah, that's why we're encouraging,

621
00:40:36.039 --> 00:40:39.640
encourage everyone to, kinda at least upgrade, these email templates here.

622
00:40:39.640 --> 00:40:42.539
So thank you very much, Eric, for, sharing your feedback.

623
00:40:43.079 --> 00:40:43.880
Alright. Alright.

624
00:40:43.880 --> 00:40:48.440
So let's, let's move on to the, the second email template, the newsletter, email template.

625
00:40:48.440 --> 00:40:51.945
This one's a little bit, different from the contact us form

626
00:40:52.325 --> 00:40:53.785
email template because the expectations

627
00:40:54.244 --> 00:40:58.265
are are, are different from the person who's filling it in.

628
00:40:58.565 --> 00:41:04.105
When someone fills out the newsletter form, they're signing up for something exciting or they're looking for information.

629
00:41:04.670 --> 00:41:07.970
They're looking to connect. They're already agreeing to connect more

630
00:41:08.270 --> 00:41:09.570
with, your company.

631
00:41:10.110 --> 00:41:11.390
So some goals.

632
00:41:11.710 --> 00:41:15.970
First, you wanna congratulate them for joining your newsletter. They've they've now joined,

633
00:41:16.430 --> 00:41:21.415
something awesome. So you wanna let them know that and make them feel good about it.

634
00:41:21.955 --> 00:41:24.695
It's a great opportunity to also set expectations.

635
00:41:24.835 --> 00:41:29.895
Maybe let them know how often you send newsletters or what they can get out of your newsletters.

636
00:41:30.835 --> 00:41:32.195
That that will,

637
00:41:33.359 --> 00:41:37.700
get them to kind of understand how your organization works a little bit. And then also

638
00:41:38.000 --> 00:41:41.599
the the confirmation email we saw with Rick, it just was one line.

639
00:41:41.599 --> 00:41:43.700
It said thanks for subscribing to our newsletter.

640
00:41:44.079 --> 00:41:46.244
But you can actually include more actions actions there.

641
00:41:46.244 --> 00:41:49.144
Just like Eric was mentioning, having social media links,

642
00:41:49.684 --> 00:41:51.065
potentially links to,

643
00:41:52.325 --> 00:41:56.424
more valuable content from what they just subscribed to to get them double excited

644
00:41:56.885 --> 00:41:58.085
about what they just did.

645
00:41:58.085 --> 00:42:03.750
So the goal is really to make them feel good about the decision they made to sign up to your newsletter

646
00:42:04.050 --> 00:42:09.430
and not have second thoughts about clicking that spam button or the unsubscribe button because,

647
00:42:09.890 --> 00:42:18.395
that email that they receive could actually turn them off and they think that they just made a mistake and they're gonna start getting spammed from your company or or your website,

648
00:42:18.855 --> 00:42:21.755
and they might wanna undo their actions. So

649
00:42:22.055 --> 00:42:23.355
the goal with a newsletter,

650
00:42:24.454 --> 00:42:28.714
confirmation email is to make them feel good and comfortable and safe.

651
00:42:30.090 --> 00:42:34.830
And there's a lot of opportunities that come, with a newsletter with an email like that.

652
00:42:34.970 --> 00:42:36.990
First of all, you can build stronger

653
00:42:37.370 --> 00:42:37.870
relationships

654
00:42:38.250 --> 00:42:41.550
with them. You can like Eric was saying, you can personalize the message.

655
00:42:42.010 --> 00:42:44.270
You can make them feel better about your brand.

656
00:42:44.565 --> 00:42:48.744
You can demonstrate your credibility and authority within the industry that you're serving,

657
00:42:49.365 --> 00:42:51.464
and you can ask them for more engagement.

658
00:42:51.605 --> 00:42:55.224
Again, you can provide them with links to additional resources.

659
00:42:56.325 --> 00:42:59.545
You can you can give them a free gift that they weren't expecting

660
00:42:59.960 --> 00:43:02.779
with the newsletters. You know, thanks for signing up for our newsletter.

661
00:43:03.240 --> 00:43:07.160
Here's a link to our 10 our free 10 step guide to do x, y, and z.

662
00:43:07.160 --> 00:43:15.660
So now you just provided them with more awesomeness and more delight, and they're gonna probably wanna stick around and stay on your newsletter list rather than

663
00:43:16.155 --> 00:43:16.655
unsubscribe.

664
00:43:17.515 --> 00:43:25.295
And, Pat, you were mentioning, you know, a newsletter form is somewhere where you can actually have a little more fun than than something like a contact us form.

665
00:43:25.995 --> 00:43:28.095
What are some ideas that you might have

666
00:43:28.635 --> 00:43:29.535
when it comes

667
00:43:30.080 --> 00:43:32.980
to choosing to be more fun or more professional,

668
00:43:34.320 --> 00:43:38.820
with the tone of voice that you wanna have with, with a form with your newsletter form?

669
00:43:39.760 --> 00:43:42.740
Yeah. So for me, the first impression really lasts.

670
00:43:42.800 --> 00:43:45.845
Somebody on my website just subscribed to the newsletter.

671
00:43:46.225 --> 00:43:51.285
It means they think that the website's interesting. They like the topic that my website covers.

672
00:43:51.905 --> 00:43:57.445
What I wanna do in the first email is I wanna give them probably my best content. I want to

673
00:43:57.930 --> 00:44:02.349
basically give them a link to maybe an article, maybe to a report,

674
00:44:03.290 --> 00:44:07.310
maybe a copy of our first official newsletter, which has been published online,

675
00:44:07.690 --> 00:44:13.405
but I definitely don't want that person to wait for me to send out my first newsletter.

676
00:44:13.945 --> 00:44:17.405
I see a lot of people do that. They have the newsletter form. They're getting subscribers,

677
00:44:17.865 --> 00:44:21.145
and they're not getting any but they're not giving them any content.

678
00:44:21.145 --> 00:44:25.079
So like Jason said, they might just say, well, I'm not really getting anything.

679
00:44:25.079 --> 00:44:27.819
I'm gonna unsubscribe from this list, and then you can't undo

680
00:44:28.279 --> 00:44:28.940
that unsubscription.

681
00:44:30.039 --> 00:44:33.640
I also think it's gotta be really exciting. You gotta make them feel like, hey.

682
00:44:33.640 --> 00:44:34.940
You're a part of a club.

683
00:44:35.480 --> 00:44:37.099
You're in an inner circle.

684
00:44:37.240 --> 00:44:42.595
You're part of the group, and this is the benefits that you're gonna get because you're on this list.

685
00:44:42.975 --> 00:44:47.375
You're gonna get special offers. You're gonna get, special offers from our members.

686
00:44:47.375 --> 00:44:48.895
You're gonna be invited to unique,

687
00:44:49.215 --> 00:44:49.715
events.

688
00:44:50.255 --> 00:44:52.915
We're gonna have, webinars that are exclusive.

689
00:44:53.420 --> 00:44:58.800
You can get creative, but you have to come up with why they should be excited that they join new their newsletter,

690
00:44:59.180 --> 00:45:03.520
and more importantly, why they should keep opening the emails that you're sending their way.

691
00:45:04.380 --> 00:45:07.580
And that and that all ties into the opportunity to build,

692
00:45:08.335 --> 00:45:09.475
stronger relationships.

693
00:45:10.335 --> 00:45:14.515
And and Rick, you were mentioning some of the additional actions you can have,

694
00:45:15.295 --> 00:45:18.995
included in this in this newsletter just to keep the excitement going.

695
00:45:19.455 --> 00:45:22.915
I really like the idea you had about, contests and

696
00:45:23.289 --> 00:45:24.109
and promotions.

697
00:45:25.769 --> 00:45:29.630
Can you can you share some more thoughts on, like, what type of contests,

698
00:45:30.410 --> 00:45:36.269
would work well for someone who's signing up to a newsletter or promotions they might be interested in just to give everyone some ideas,

699
00:45:36.970 --> 00:45:38.349
and inspiration here?

700
00:45:38.685 --> 00:45:43.665
Of course. With regards to promos, for example, I'm thinking that you can always share coupons,

701
00:45:44.365 --> 00:45:46.465
to discounted membership levels.

702
00:45:47.245 --> 00:45:49.585
You can always encourage people to upgrade.

703
00:45:50.365 --> 00:45:55.410
You can you can include a specific membership level that that even charges them less.

704
00:45:56.350 --> 00:45:57.250
You can encourage

705
00:45:57.550 --> 00:45:59.810
people to get back to you with

706
00:46:00.190 --> 00:46:04.210
feedback of what they need or what what's currently lacking on your website.

707
00:46:06.085 --> 00:46:09.785
The the idea, again, like you just said, is getting people excited about,

708
00:46:10.245 --> 00:46:15.845
like Patrick also was saying, being a part of a group, being a part of a community that's caring for me,

709
00:46:16.165 --> 00:46:20.665
is caring enough for me that they're looking for content to share with me through these type of messages.

710
00:46:21.810 --> 00:46:24.690
Got it. That's where definitely work on. Yeah.

711
00:46:24.690 --> 00:46:30.210
Pat, I think you really struck a good chord there is is making them feel that they just joined an awesome club.

712
00:46:30.210 --> 00:46:34.050
And now that now they're a member of this awesome club, and you're not gonna annoy them.

713
00:46:34.050 --> 00:46:38.935
You're just gonna give them good stuff that's gonna that for the type of information they're looking for.

714
00:46:39.395 --> 00:46:44.515
And to go back to the hamster wheel analogy from earlier, this is an example. Right?

715
00:46:44.515 --> 00:46:46.455
The brilliant directories has a newsletter,

716
00:46:47.155 --> 00:46:47.655
functionality.

717
00:46:48.115 --> 00:46:49.575
It comes with the template.

718
00:46:50.190 --> 00:46:51.790
It comes with with the default template.

719
00:46:51.790 --> 00:46:56.450
Doesn't mean that you the default team doesn't mean that you wanna let go live with it.

720
00:46:56.510 --> 00:46:57.250
My recommendation

721
00:46:57.630 --> 00:47:00.190
is you make that one thing that you focus on.

722
00:47:00.190 --> 00:47:03.790
So when you wanna tackle the newsletter, you say, okay. What's my newsletter gonna be?

723
00:47:03.790 --> 00:47:06.805
What content am I gonna include? How am I gonna onboard them?

724
00:47:07.105 --> 00:47:09.365
What email templates do I need to have ready?

725
00:47:09.585 --> 00:47:16.005
And, basically, implement this newsletter strategy that we're talking about and definitely customizing the email that they get.

726
00:47:16.160 --> 00:47:20.260
But really trying to identify what's the opportunity I want. Do I want them to refer somebody?

727
00:47:20.560 --> 00:47:23.220
Do I wanna tell them, hey. If you know any lawyers

728
00:47:23.520 --> 00:47:27.200
that could benefit from this website, we're really looking to help promote their services.

729
00:47:27.200 --> 00:47:28.900
If you know a lawyer that could benefit,

730
00:47:29.505 --> 00:47:32.885
fill out this form and refer them, and you can then be entered in a contest.

731
00:47:33.345 --> 00:47:36.005
That person is already engaged into your brand.

732
00:47:36.145 --> 00:47:42.964
And once that's ready, you launch the newsletter, and then you go on to the next piece of your website, and you repeat that repeat that cycle.

733
00:47:43.740 --> 00:47:53.680
I have to say, one thing that's going through my mind right now, Pat, and probably a lot of the attendees here today is, okay, people are signing up to my newsletter form, but I don't even know how to send a newsletter

734
00:47:53.980 --> 00:47:55.040
or what to include

735
00:47:55.505 --> 00:47:56.325
in the newsletter.

736
00:47:57.585 --> 00:47:58.645
But I'm thinking,

737
00:47:58.945 --> 00:48:02.805
you know, in a lot of the webinars, we talk about how to create shareable content,

738
00:48:04.705 --> 00:48:10.005
and, you know, those are those are blog articles that you write that are that serve the industry, that are engaging.

739
00:48:10.510 --> 00:48:17.170
You don't have to make the newsletter complicated if you're if you're not used to, like, putting one together with images and things like that.

740
00:48:17.230 --> 00:48:21.650
You can just write nice short messages and link to maybe three or four,

741
00:48:22.270 --> 00:48:26.325
resources on your website, hopefully new resources, fresh content on your website

742
00:48:27.525 --> 00:48:28.744
that you made the previous month,

743
00:48:29.045 --> 00:48:29.545
and

744
00:48:29.845 --> 00:48:36.565
and link people to there, and then any news about your company and maybe provide them with more ways they can engage with your website.

745
00:48:36.565 --> 00:48:40.984
It doesn't have to be anything more complicated than maybe adding one image to the email,

746
00:48:41.670 --> 00:48:44.650
and then some text with links. It could be super simple.

747
00:48:45.430 --> 00:48:46.950
Yeah. My my wife runs,

748
00:48:47.270 --> 00:48:50.970
runs a, Brilliant Directories website. It's a magazine for mom.

749
00:48:51.270 --> 00:48:52.250
And, basically,

750
00:48:52.630 --> 00:48:56.410
what she identified was that the moms themselves, the website visitors,

751
00:48:56.955 --> 00:49:00.815
believe it or not, the directory is for businesses to sign up that offer services,

752
00:49:01.435 --> 00:49:02.415
but the moms,

753
00:49:02.795 --> 00:49:06.575
the visitors are the contributors of the content that go out to the newsletters.

754
00:49:07.035 --> 00:49:11.855
So there's a section on the website that basically is a form, and it asked, would you like to be a contributor

755
00:49:12.400 --> 00:49:13.220
to our blog?

756
00:49:13.840 --> 00:49:19.119
And we get a lot of moms subscribing to that, and they put out the content that feeds our newsletter.

757
00:49:19.119 --> 00:49:23.380
So, so we don't spend any time well, my wife doesn't spend any time

758
00:49:23.680 --> 00:49:28.935
on coming up with content ideas that's being provided by the website visitors, the end users of the website.

759
00:49:28.995 --> 00:49:30.775
And since it's written by the users,

760
00:49:31.395 --> 00:49:35.335
for other users, the the the other users really find that to be superior,

761
00:49:36.195 --> 00:49:39.255
content. So we're not using resources coming up with ideas.

762
00:49:39.800 --> 00:49:40.700
So you're repurposing

763
00:49:41.000 --> 00:49:49.160
content your members are are creating, and you probably just choose, like, the top, you know, three, four, five from that month, and and then email it to your members.

764
00:49:49.160 --> 00:49:53.980
And and the ones who are featured that whose articles you're featuring feel good that they've been featured.

765
00:49:54.525 --> 00:49:56.944
So it really creates a good sense of community, actually.

766
00:49:57.645 --> 00:49:58.125
That's correct.

767
00:49:58.125 --> 00:50:02.625
That's something if if you have a website visitor that signed up, and we're talking about opportunities.

768
00:50:02.845 --> 00:50:04.625
Right? In this one instance,

769
00:50:05.244 --> 00:50:07.105
let's say I know there's a lot of holistic,

770
00:50:07.569 --> 00:50:10.290
websites out there, and some of you may own something like that.

771
00:50:10.290 --> 00:50:12.210
That's something that there's passion behind it.

772
00:50:12.210 --> 00:50:20.849
So if I owned a holistic website and a website visitor submitted a lead or submitted a contact form, signed up to my newsletter, I would have a membership level for them.

773
00:50:20.849 --> 00:50:24.154
And I would say, hey. We have a special level that is a blog contributor.

774
00:50:24.375 --> 00:50:30.394
If you have anything that you'd like to write about about holistic health, click this link and submit your first article.

775
00:50:30.694 --> 00:50:38.210
And you'd be surprised how many users of your website have something to say about the topic even though they're not a holistic health professional.

776
00:50:38.750 --> 00:50:41.250
I love it. Give people's give people's

777
00:50:41.630 --> 00:50:49.090
give people indirect reasons to sign up for your site more than just, you know, get visibility for your business.

778
00:50:50.255 --> 00:50:52.575
That's correct. Awesome. Awesome. Alright.

779
00:50:52.575 --> 00:50:55.855
So, yeah, there's a lot the newsletter could be a topic all on its own.

780
00:50:55.855 --> 00:50:57.715
But, yeah, this is our number two,

781
00:50:58.495 --> 00:51:04.755
form and an sorry, email to, edit the default email template for and add more value there.

782
00:51:05.210 --> 00:51:06.589
Number three, the visitors

783
00:51:07.450 --> 00:51:08.349
lead email.

784
00:51:08.730 --> 00:51:10.589
So when a visitor comes to the site

785
00:51:11.210 --> 00:51:13.950
and they want to contact a member,

786
00:51:14.730 --> 00:51:22.005
they're going to fill out this form and the message gets sent to the member, but also the visitor gets a confirmation email,

787
00:51:22.705 --> 00:51:25.365
saying that, hey. Thanks for sending a message.

788
00:51:25.905 --> 00:51:30.645
The member, you know, or someone from the website will contact you about your inquiry.

789
00:51:31.890 --> 00:51:36.530
So, Pat, this I I know the leads are are really your expertise here.

790
00:51:36.530 --> 00:51:39.750
What are some of the goals when a visitor is contacting,

791
00:51:40.450 --> 00:51:44.309
a member through the website? What what do we want the confirmation email to include?

792
00:51:45.335 --> 00:51:45.575
Yeah.

793
00:51:45.575 --> 00:51:51.194
So what what we wanna make sure that we we thank them, we congratulate them on submitting that lead.

794
00:51:51.414 --> 00:51:53.355
We also wanna set expectations

795
00:51:54.135 --> 00:51:57.835
in terms of what to expect. And I think a big part of that expectation,

796
00:51:58.775 --> 00:51:59.275
is

797
00:51:59.580 --> 00:52:00.080
giving

798
00:52:00.620 --> 00:52:06.560
them ideas on on what or basically suggesting that they let you know if they don't get if nobody gets back to them.

799
00:52:07.020 --> 00:52:11.260
Because especially when you're getting started, you wanna make sure that the member knows, like, hey.

800
00:52:11.260 --> 00:52:12.640
We've sent this to the member.

801
00:52:13.295 --> 00:52:16.595
Please give them up to twenty four twenty four hours to get back to you.

802
00:52:16.895 --> 00:52:22.115
If they haven't received a reply, please feel free to reply to this email, and I will personally

803
00:52:22.735 --> 00:52:24.750
match you to somebody that meets your needs.

804
00:52:25.230 --> 00:52:26.770
And and and and, basically,

805
00:52:27.070 --> 00:52:29.970
that that keeps them engaged in in that process.

806
00:52:31.150 --> 00:52:33.310
Gotcha. Yeah. I think the expectation is true.

807
00:52:33.310 --> 00:52:39.410
And and, again, sometimes we can't rely on our members to to follow-up in a timely manner with the leads they're getting.

808
00:52:40.085 --> 00:52:44.904
It could it just could be the case for for a number of reasons. So giving the website visitor,

809
00:52:45.924 --> 00:52:50.565
you know, an out, a way to contact the website back saying, I I I haven't heard back from the member.

810
00:52:50.565 --> 00:52:53.680
Can you do anything else for me? I think that's a great

811
00:52:53.980 --> 00:52:58.880
suggestion. And that and that's where the opportunity comes in to build a stronger relationship.

812
00:52:58.940 --> 00:52:59.680
And, honestly,

813
00:53:00.380 --> 00:53:05.839
in my opinion, the the lead area of of these sites, of these directory sites, the lead mechanisms

814
00:53:06.265 --> 00:53:08.045
are really where you build your credibility.

815
00:53:08.185 --> 00:53:14.665
Because if the user is having a good experience on your site, that's when they can start doing word-of-mouth advertising for you.

816
00:53:14.665 --> 00:53:19.065
They're gonna tell their friends, their family, and their colleagues who are looking for similar services.

817
00:53:19.065 --> 00:53:20.445
Hey. I use this website,

818
00:53:21.380 --> 00:53:24.680
and I got connected, or they helped me get connected.

819
00:53:25.060 --> 00:53:25.560
So,

820
00:53:26.180 --> 00:53:33.000
you know, this is your opportunity to build credibility for your brand among consumers and and end users of your site.

821
00:53:33.894 --> 00:53:34.795
And then also,

822
00:53:35.335 --> 00:53:38.694
they might be interested in getting in touch with one of your members.

823
00:53:39.015 --> 00:53:41.835
But since we know that they're an end user or a consumer,

824
00:53:42.295 --> 00:53:46.075
if we've done our our homework and our research, we know that this type of audience,

825
00:53:46.630 --> 00:53:49.609
is has a certain problems that they're looking to solve.

826
00:53:49.750 --> 00:53:55.290
So this is also a great opportunity to provide them with more resources and helpful links,

827
00:53:56.150 --> 00:53:59.850
that can kind of give them more information about their potential

828
00:54:01.214 --> 00:54:03.714
engagement with the the member that they're contacting.

829
00:54:04.174 --> 00:54:04.914
Maybe they're

830
00:54:05.375 --> 00:54:07.234
connecting with an interior designer.

831
00:54:08.095 --> 00:54:12.575
Maybe give them tips on five questions to ask a designer before you hire them.

832
00:54:12.894 --> 00:54:18.120
Just something that that adds a little bit more value and you can get more engagement from that type of user.

833
00:54:18.260 --> 00:54:19.720
And kinda like the newsletter,

834
00:54:20.340 --> 00:54:23.160
you know, you can make it fun. You want it to be professional.

835
00:54:23.620 --> 00:54:29.494
In the email, you can include, you know, an image that one image that kind of matches your branding,

836
00:54:29.954 --> 00:54:31.015
beyond your logo,

837
00:54:31.555 --> 00:54:32.055
that,

838
00:54:32.835 --> 00:54:38.055
kinda connects to the action that was just completed, like getting con sending a message to a member.

839
00:54:38.675 --> 00:54:43.015
And then also, you know, after you congratulate them and let them know what to expect,

840
00:54:43.800 --> 00:54:45.660
it's a great opportunity to provide,

841
00:54:46.280 --> 00:54:48.940
additional value with awesome content promotions,

842
00:54:49.720 --> 00:54:56.360
asking them to join a contest of some sort very similar to the newsletter because they're basically trying to connect with someone on your website.

843
00:54:56.360 --> 00:55:01.125
They're trying to engage with your community. So why not give them more ways to engage?

844
00:55:01.984 --> 00:55:05.265
And then lastly, it's a great opportunity to ask questions like,

845
00:55:06.145 --> 00:55:09.925
you know, what they're most interested in, if they have any friends or professional.

846
00:55:09.984 --> 00:55:13.444
Do you know any interior designers that you can refer to our website?

847
00:55:14.220 --> 00:55:17.280
Things like that. Just ways to ask them questions to get feedback

848
00:55:17.660 --> 00:55:20.160
and to continue the conversation and communication

849
00:55:20.460 --> 00:55:22.400
between the, between the visitor.

850
00:55:23.100 --> 00:55:26.775
In in this case, we we definitely know who the audience is.

851
00:55:26.775 --> 00:55:30.795
With the with the contact us form, we don't we don't necessarily know that.

852
00:55:30.855 --> 00:55:33.515
So because I know I'm speaking to my end user,

853
00:55:33.815 --> 00:55:35.515
I think that this is a great opportunity

854
00:55:36.135 --> 00:55:37.275
to ask the question,

855
00:55:37.575 --> 00:55:40.154
what do you find most difficult about choosing

856
00:55:41.170 --> 00:55:41.910
a dentist,

857
00:55:42.210 --> 00:55:42.950
a lawyer,

858
00:55:43.250 --> 00:55:44.710
a holistic health professional?

859
00:55:45.250 --> 00:55:46.470
Because that information,

860
00:55:47.170 --> 00:55:50.790
that is the answer that's gonna give you the idea

861
00:55:51.090 --> 00:55:54.690
that might give you that unique selling proposition that we keep talking about.

862
00:55:54.690 --> 00:55:56.310
What problems are you solving?

863
00:55:56.855 --> 00:56:00.875
Ask your end users. What's making this buyer's journey difficult for you?

864
00:56:01.255 --> 00:56:04.395
Collect that information. I can give you a a a an example.

865
00:56:05.095 --> 00:56:10.395
Again, our TEFL school, the main franchise, the owner is basically my my my mentor.

866
00:56:11.070 --> 00:56:15.490
He asked that question all the time, and that's how he built all of his lead magnets.

867
00:56:15.710 --> 00:56:22.770
He found out that what people what people need to decide is they need to know there's a they need to be able to compare

868
00:56:23.345 --> 00:56:26.325
countries. This is a Costa Rica One, but he has an international,

869
00:56:27.025 --> 00:56:28.404
every country in the world.

870
00:56:28.704 --> 00:56:29.525
And students

871
00:56:30.065 --> 00:56:30.885
wanna know,

872
00:56:31.265 --> 00:56:36.484
can I survive if I move to Costa Rica? Or can I survive and teach English if I go to Japan?

873
00:56:36.740 --> 00:56:40.819
Can I make money? So he developed a country chart, which is what you're looking at there.

874
00:56:40.819 --> 00:56:44.359
So you're comparing the top 50 countries to teach English.

875
00:56:44.740 --> 00:56:47.000
So that is a downloadable lead magnet.

876
00:56:47.059 --> 00:56:54.945
He didn't know that this is what people want, and he only knew by asking them, what is the hardest thing in deciding where you wanna go teach English?

877
00:56:54.945 --> 00:56:59.265
And everybody said, I wish I could just be able to compare them. It's too much research.

878
00:56:59.265 --> 00:57:00.484
I don't have the information.

879
00:57:00.945 --> 00:57:05.185
Well, you know what? I'll build that tool for them, and I'll make that a lead magnet.

880
00:57:05.185 --> 00:57:08.770
And I'm gonna drive traffic to it. And that's how he generates all of his leads.

881
00:57:08.770 --> 00:57:09.990
So it's a great opportunity

882
00:57:10.530 --> 00:57:12.790
to find out and get inspired by your end users.

883
00:57:14.450 --> 00:57:17.410
I love it, Pat. Yeah. Getting feedback is is key.

884
00:57:17.410 --> 00:57:25.865
Then you know the right phrases and terminology to use to really connect and talk to your audiences, whether it's the end user or the professional members

885
00:57:26.245 --> 00:57:29.625
trying to get listed in your directory. You wanna speak their language.

886
00:57:29.765 --> 00:57:34.500
And when you get feedback, whether it's you know, we always recommend call your first hundred members.

887
00:57:34.580 --> 00:57:38.340
Talk to them on the phone. Why did they join your site? What they hate about your website?

888
00:57:38.340 --> 00:57:40.760
What they love about your website? What problems they're having?

889
00:57:40.980 --> 00:57:46.280
And write down and find out what the common thread is between all the the specific vocabulary

890
00:57:46.580 --> 00:57:48.440
they're using to describe their pain

891
00:57:48.825 --> 00:57:49.805
and and their struggles.

892
00:57:50.105 --> 00:57:56.605
And that's the terminology you want to use on your site because the chances are you'll connect with a larger majority of your potential audience

893
00:57:56.905 --> 00:57:58.345
using those words and phrases.

894
00:57:58.345 --> 00:58:03.145
But you'll only know that if you ask for feedback, asking questions to get,

895
00:58:04.350 --> 00:58:05.970
some feedback from these users.

896
00:58:06.750 --> 00:58:08.850
Alright. And number four on our list,

897
00:58:09.630 --> 00:58:10.130
the

898
00:58:10.670 --> 00:58:13.170
members lead preview email. So

899
00:58:14.030 --> 00:58:16.290
when a website visitor contacts

900
00:58:17.265 --> 00:58:19.285
a member listed on your website,

901
00:58:19.664 --> 00:58:21.924
that member gets emailed, they get pinged,

902
00:58:22.305 --> 00:58:27.365
and there's a preview email saying, you received a message. This is what the message says,

903
00:58:27.744 --> 00:58:28.145
and,

904
00:58:28.545 --> 00:58:34.190
you can you can accept this message. Normally, people charge for these leads. You can pay to get the

905
00:58:34.650 --> 00:58:39.630
the the full name and the email address and the phone number of the person who submitted,

906
00:58:40.090 --> 00:58:43.610
this message. So the lead preview is kind of like a teaser to the member.

907
00:58:43.610 --> 00:58:48.305
And if they like what the messaging says, all the other information besides the personal contact information,

908
00:58:48.605 --> 00:58:50.705
they can choose to purchase that lead,

909
00:58:51.165 --> 00:58:55.585
through your website. So this is a very important email.

910
00:58:56.125 --> 00:58:58.890
The default lead preview email says, hey. Great news.

911
00:58:59.450 --> 00:59:03.549
Someone is trying to, you know, is requesting your services. Click here to,

912
00:59:04.410 --> 00:59:06.430
read the full lead. So it's very generic.

913
00:59:07.450 --> 00:59:10.430
But what you want to do is you want to explain why the person

914
00:59:11.255 --> 00:59:12.635
received this email.

915
00:59:12.695 --> 00:59:17.355
You you might you may even need to remind them that they signed up to your website,

916
00:59:18.135 --> 00:59:22.395
and that they have a profile on your website. So if you can do that in a sentence,

917
00:59:23.610 --> 00:59:26.990
that would be great explaining to them why they received this email,

918
00:59:27.530 --> 00:59:35.790
what actions they should take next because, if this is their first lead that they might be purchasing through your website, they might need a little bit of explaining.

919
00:59:35.850 --> 00:59:37.935
So the next actions maybe,

920
00:59:38.315 --> 00:59:40.255
you can tell them to review the lead,

921
00:59:40.954 --> 00:59:47.535
and then if they like what the lead says that they should purchase it right away because you also wanna create a sense of urgency,

922
00:59:48.474 --> 00:59:51.055
because one, the visitor is waiting for a reply,

923
00:59:51.530 --> 00:59:55.630
But also, in on many websites, only a certain number of members

924
00:59:56.089 --> 01:00:02.250
can actually accept or purchase a lead before the lead is sold out to the to the rest of the members in your network.

925
01:00:02.250 --> 01:00:06.589
So you wanna create a sense of urgency. And, Pat, tell us a little bit about

926
01:00:07.055 --> 01:00:08.995
this last goal here about upselling

927
01:00:09.535 --> 01:00:12.355
the member in this preview email. What does that mean exactly?

928
01:00:13.455 --> 01:00:16.675
Yeah. If I have to assess the biggest missed opportunities

929
01:00:16.975 --> 01:00:19.955
on most directories, it's this exact point.

930
01:00:21.069 --> 01:00:27.010
You have a lot of free members, most likely, and your website is generating a lead for that free member.

931
01:00:27.390 --> 01:00:31.810
You're giving them something of extreme value. You're proving your worth.

932
01:00:32.349 --> 01:00:36.905
This is the time for you to say something along the lines of, hey.

933
01:00:37.125 --> 01:00:41.865
Did you know that we can get generate more leads? Are you looking for more business like this?

934
01:00:42.085 --> 01:00:46.905
Click this link to book an appointment, and we can discuss how we can get you more leads like this one.

935
01:00:47.285 --> 01:00:53.960
I can assure you, you'll have a lot more people booking appointments with you to find out, wow, I would love to get more leads.

936
01:00:53.960 --> 01:00:57.180
This is really cool. Wow. Free business coming my way.

937
01:00:57.800 --> 01:01:02.780
That approach, I know it's more time consuming, but that approach of having, like, a Calendly,

938
01:01:03.800 --> 01:01:10.405
link for a for a booking calendar is much more efficient than just having a link that says, if you want more more leads, sign up.

939
01:01:10.785 --> 01:01:14.865
People wanna learn about what programs you have, what strategies you have. Yeah.

940
01:01:14.865 --> 01:01:17.445
I'd like to learn more. Yeah. I will book that appointment.

941
01:01:17.840 --> 01:01:21.540
And then, obviously, at that point, having a product, like, saying exclusivity

942
01:01:22.160 --> 01:01:24.260
or running an ad campaign specifically

943
01:01:24.640 --> 01:01:26.820
for a landing page you'll build for that member

944
01:01:27.200 --> 01:01:29.860
or or or or giving them banner advertisements.

945
01:01:30.635 --> 01:01:36.175
But that's an opportunity you definitely wanna make sure that you have a strategy in place for when I get someone a lead,

946
01:01:36.555 --> 01:01:40.895
what else can I get out of it? I did half my work, which is getting them that lead.

947
01:01:40.954 --> 01:01:46.609
Now I need to finish that that journey, and I wanna make sure that I can I can monetize that that that opportunity?

948
01:01:47.550 --> 01:01:48.690
You know, I've seen,

949
01:01:49.390 --> 01:01:51.250
I've I've seen feedback from

950
01:01:51.550 --> 01:02:02.214
the professionals listed on some Brilliant Directories website, and they say that, you know, a majority of their customers come from the leads that, the site that they're, part of,

951
01:02:02.655 --> 01:02:04.035
provide them with. So,

952
01:02:04.815 --> 01:02:10.435
there is a high value for your website providing your members with leads. And if you can,

953
01:02:10.815 --> 01:02:15.359
you can get better at that and and increase the lead volume and the quality of leads coming through.

954
01:02:15.980 --> 01:02:21.180
Members will have will have no problem paying, you know, a fair price for those leads.

955
01:02:21.180 --> 01:02:26.000
So one of the opportunities here, the main opportunities is you wanna make sure that

956
01:02:26.380 --> 01:02:28.700
that member is going to purchase the lead.

957
01:02:28.700 --> 01:02:32.935
If it's a good lead and a quality quality lead, there's no reason that member,

958
01:02:33.315 --> 01:02:37.095
should not purchase the the fair amount you're asking them to pay for that referral.

959
01:02:38.275 --> 01:02:41.735
So that's why the lead preview email really needs to,

960
01:02:42.275 --> 01:02:46.295
clarify again explaining why they joined your site, reassuring them,

961
01:02:46.650 --> 01:02:53.069
that this is a valid lead and that they should follow through with the purchase if they're looking for this type of to connect with this type of customer.

962
01:02:54.490 --> 01:02:57.770
And again, this is your opportunity to show value from your website.

963
01:02:57.770 --> 01:02:59.950
You're saying, hey, we're doing something for you.

964
01:03:00.365 --> 01:03:04.464
So, you know, stick with us for the long run and and be a member for life.

965
01:03:04.845 --> 01:03:07.345
And then also it's a way to keep in touch. So,

966
01:03:07.885 --> 01:03:10.865
you know, you can send newsletters directly to people, but

967
01:03:11.244 --> 01:03:14.704
these lead lead preview emails are almost like alerts.

968
01:03:15.300 --> 01:03:15.800
So,

969
01:03:16.260 --> 01:03:26.580
you know, you might send a newsletter once a month, but you they could get five or 10 leads a month from your website and each one is an is an alert and letting them know that your website exists.

970
01:03:26.580 --> 01:03:29.685
So as long as the quality lead of of the leads are there,

971
01:03:30.165 --> 01:03:31.945
and and they're actually legitimate,

972
01:03:32.885 --> 01:03:35.385
the member should have no problem wanting to receive

973
01:03:35.765 --> 01:03:38.005
these alert emails from your website.

974
01:03:38.005 --> 01:03:42.745
So again, it's a great way to stay top of mind and to keep in touch with your members.

975
01:03:43.710 --> 01:03:48.050
And, yeah, some ideas, we've already covered them. Some ideas of of

976
01:03:48.350 --> 01:03:52.130
content to include in the lead preview email is really

977
01:03:52.430 --> 01:03:59.545
remind them the value of these alert messages, that they're not nuisances, that they should actually pay attention to them because there is,

978
01:04:00.005 --> 01:04:02.984
you know, a potential sale at the end of that line,

979
01:04:03.765 --> 01:04:06.565
from the from the visitor who's trying to connect with that business.

980
01:04:06.565 --> 01:04:13.980
So you really want to reassure them and explain the benefits because they'll forget sometimes, especially if they haven't visited your site in a while.

981
01:04:13.980 --> 01:04:17.180
You wanna always remind them. It doesn't have to be long winded.

982
01:04:17.180 --> 01:04:21.920
It could be nice and short, a sentence or two, or check a a bullet list of three points.

983
01:04:22.380 --> 01:04:25.580
Just something easy that they look at it and they get and they get re excited.

984
01:04:25.580 --> 01:04:28.875
They get excited again about your website and why they joined.

985
01:04:29.335 --> 01:04:32.394
And then as Pat mentioned, the upsell, provide them a way

986
01:04:32.694 --> 01:04:36.154
to get more leads. So what are some what are some ways you can,

987
01:04:36.535 --> 01:04:39.515
kinda introduce the idea of of getting more leads?

988
01:04:40.380 --> 01:04:45.260
Meaning, what type of strategies you can come up with to generate more leads for your members? Yeah.

989
01:04:45.260 --> 01:04:47.599
Is it upgrading their their membership level?

990
01:04:48.220 --> 01:04:53.839
I know that you mentioned, is it is it offering them a service where you do do direct marketing for them?

991
01:04:54.265 --> 01:04:56.505
Yeah. One one of my favorite yeah.

992
01:04:56.505 --> 01:05:00.605
So one of my favorite strategies, and it's a little it's a little simpler, is

993
01:05:00.905 --> 01:05:05.385
basically letting them know you've received this lead because I don't have a paying member.

994
01:05:05.385 --> 01:05:09.380
Once I have a premium member in your area, you're gonna stop receiving leads.

995
01:05:09.380 --> 01:05:11.480
So if you wanna be the first paid member,

996
01:05:11.940 --> 01:05:16.040
then then you'll have exclusivity to the leads and future leads coming in your way.

997
01:05:16.100 --> 01:05:19.160
That's one way that you can go about it that's quite effective.

998
01:05:20.100 --> 01:05:22.120
So so urgency and exclusivity?

999
01:05:23.244 --> 01:05:29.105
Urgency. I and I know as as many, many times, I I hear people that are starting out say,

1000
01:05:29.645 --> 01:05:32.605
you know what? I wanna have I wanna limit it to five people.

1001
01:05:32.605 --> 01:05:38.490
I'm gonna say, you have I have five you could be one of five dentists to get leads in in this in this county.

1002
01:05:39.350 --> 01:05:41.290
And those people never make a sale

1003
01:05:41.910 --> 01:05:45.510
sometimes because there's no urgency. Because if they're one of five, well, okay.

1004
01:05:45.510 --> 01:05:49.670
I I don't have to make the decision right now. But if I you're on the phone and you're like, listen.

1005
01:05:49.670 --> 01:05:52.695
This lead went out to five people. I'm talking to you on the phone.

1006
01:05:52.935 --> 01:06:00.635
The first person that wants to roll the dice and partner up with me and go on this adventure and get more business, you're getting all the leads that are coming in.

1007
01:06:00.695 --> 01:06:07.195
It's better to make 10 initial sales and start getting some revenue and getting motivated and giving yourself an easier thing to sell

1008
01:06:07.640 --> 01:06:16.280
than to try to to prevent potential future dollars that you've never sold, counting money that you don't have, and preventing you from making money you can actually earn.

1009
01:06:16.280 --> 01:06:18.680
And I don't like that strategy when you're starting.

1010
01:06:18.680 --> 01:06:22.460
You know, Pat, I I I see it too often actually is is

1011
01:06:23.005 --> 01:06:23.885
exactly what you're saying.

1012
01:06:23.885 --> 01:06:29.425
You know, a lot of people create, like, best of websites and it's, like, top hundred in this area and in this category.

1013
01:06:30.365 --> 01:06:31.325
And there

1014
01:06:32.125 --> 01:06:33.665
the idea in theory

1015
01:06:34.365 --> 01:06:39.299
is good, but really to support that, you do you do need to be established at that point.

1016
01:06:39.520 --> 01:06:42.740
If you're starting out, you can't be that restrictive and prohibited,

1017
01:06:43.680 --> 01:06:50.339
in your in your criteria for matching leads or or who can join your site. I think it's a good path

1018
01:06:50.755 --> 01:06:53.255
to to reach those. But once you start saying,

1019
01:06:53.555 --> 01:06:58.455
I'm only gonna do, you know, x amount of people, especially when you're starting out, you're just you're just creating roadblocks,

1020
01:06:59.155 --> 01:07:02.994
for yourself. So I love that strategy. I would just open it up to everyone.

1021
01:07:02.994 --> 01:07:10.480
And then, like you said, who whoever's ready to roll the dice at a certain point and invest in your in your company and what you're doing to bring them leads,

1022
01:07:11.180 --> 01:07:17.579
you know, at that point, you could start being a little bit more prohibitive with regards to regions and categories of matching members.

1023
01:07:17.579 --> 01:07:20.085
And so, that's a that's a great suggestion.

1024
01:07:20.785 --> 01:07:26.645
And and another suggestion that that works well and it's a pitch that that people react well to,

1025
01:07:27.185 --> 01:07:30.325
your members on your website, there's an excellent chance

1026
01:07:30.945 --> 01:07:32.485
that they're very busy.

1027
01:07:33.300 --> 01:07:34.040
Your entrepreneurs

1028
01:07:34.900 --> 01:07:38.840
are are are very busy individuals. So anything you can do

1029
01:07:39.300 --> 01:07:43.080
to lighten the load for them is something they're gonna be very attentive to.

1030
01:07:43.380 --> 01:07:50.775
And I know if you have, if you're if you're doing b two b, it might be a little bit more challenging because b two b, they'll have marketing departments.

1031
01:07:51.075 --> 01:07:54.855
But I know most directory models, it's it's for it's for professionals

1032
01:07:55.315 --> 01:07:55.815
and

1033
01:07:56.115 --> 01:07:58.855
and alumni associations and schools and churches.

1034
01:07:59.390 --> 01:08:01.650
And they're not marketers in most cases.

1035
01:08:02.190 --> 01:08:11.570
So one of the products that's the easiest thing to sell is to say, listen, we know you don't have a lot of time on your hands, and you don't wanna learn all this marketing stuff.

1036
01:08:11.630 --> 01:08:16.014
Why don't you let our team take care of generating leads for you?

1037
01:08:16.314 --> 01:08:19.274
You purchase a plan for $500

1038
01:08:19.274 --> 01:08:23.614
a month, and 50% of that goes to an ad spent on Facebook

1039
01:08:23.995 --> 01:08:25.835
driving traffic to your profile.

1040
01:08:25.835 --> 01:08:30.790
And our marketing team will run the ads, and we will we will adjust the ads.

1041
01:08:31.170 --> 01:08:38.290
And basically, what you're telling them is we'll keep 50% for the management fee, and the other 50% will be driving traffic to your profile.

1042
01:08:38.290 --> 01:08:42.575
But you're doing one of two things. You're making money. You're solving yeah.

1043
01:08:42.575 --> 01:08:48.755
You're solving a problem for your member, but you're also that other 50% you're spending, guess what it's doing?

1044
01:08:49.295 --> 01:08:54.035
It's driving traffic to your website, which is great for SEO. It's great for brand awareness.

1045
01:08:54.410 --> 01:08:57.310
So, basically, it's a win win for all parties involved.

1046
01:08:57.689 --> 01:09:01.530
It's just a matter of letting them know that your team is willing to to invest that.

1047
01:09:01.530 --> 01:09:03.229
That's another way you can upsell.

1048
01:09:03.290 --> 01:09:07.229
I hope I didn't get too too technical with that one, but I really like that product.

1049
01:09:07.370 --> 01:09:08.970
And the members are thankful.

1050
01:09:08.970 --> 01:09:15.505
They're like, oh, I found somebody that specializes in my niche that can finally help me market my services for me.

1051
01:09:15.505 --> 01:09:17.445
Thank you for taking that off my plate.

1052
01:09:18.065 --> 01:09:20.625
Yeah. Absolutely. That's the number two model I see.

1053
01:09:21.185 --> 01:09:25.205
The directory is a way to get your foot in the door with small businesses and professionals.

1054
01:09:25.800 --> 01:09:30.939
But you're actually the main goal is you see many times you'll give them, a free listing in the directory.

1055
01:09:31.080 --> 01:09:37.800
But on the flip side, what you're gonna do is start selling them business services, and a large majority of that are marketing services.

1056
01:09:37.800 --> 01:09:38.295
So,

1057
01:09:39.335 --> 01:09:45.574
allocating a small budget from their investment and using it for direct marketing for, for that business.

1058
01:09:45.574 --> 01:09:47.835
So, yeah, that's a that's a great model, Pat.

1059
01:09:48.375 --> 01:09:52.475
A lot of agencies use utilize that model that are already doing marketing for small businesses.

1060
01:09:52.535 --> 01:09:53.399
The again, the directory

1061
01:09:54.600 --> 01:09:58.060
is just a way to get your foot in the door into the industry that you wanna target.

1062
01:09:58.760 --> 01:10:00.060
Alright. So some key

1063
01:10:00.440 --> 01:10:04.060
takeaways here. And and, Pat, thank you so much for your insight on on this topic.

1064
01:10:04.199 --> 01:10:06.120
You know, BD is great out of the box.

1065
01:10:06.120 --> 01:10:10.915
It it it has all the tools and the functionality you need to operate your membership community.

1066
01:10:11.695 --> 01:10:17.235
But, you you know, they're they're default for a reason. The emails are are templates for a reason.

1067
01:10:17.455 --> 01:10:27.780
You know, your site needs a unique voice, so you should definitely invest even a small amount of time to customize at least those four email templates and your welcome email templates.

1068
01:10:28.400 --> 01:10:30.340
And you don't have to complicate things.

1069
01:10:30.400 --> 01:10:35.860
You could just use text and bold and and maybe an image or two and and link to certain pages.

1070
01:10:36.480 --> 01:10:37.300
You just wanna,

1071
01:10:37.605 --> 01:10:43.785
basically, the the main goal of these emails is to make people feel good and to reassure them, you know, generally speaking.

1072
01:10:44.565 --> 01:10:48.665
So your simple updates go a long way on your membership community.

1073
01:10:49.445 --> 01:10:50.265
You know, again,

1074
01:10:50.690 --> 01:11:03.110
even though the way the homepage looks is great, but if you can add your own colors and your own imagery and and modifying your email templates, you know, simple updates go a long way in creating a unique personality for your website.

1075
01:11:03.735 --> 01:11:07.275
And I I love this one. Pat mentioned it is always look for opportunities

1076
01:11:07.815 --> 01:11:12.315
to connect further and connect deeper. So they've come to your website. Great.

1077
01:11:12.455 --> 01:11:14.475
Now get them to register for the newsletter.

1078
01:11:14.935 --> 01:11:15.360
Great.

1079
01:11:15.440 --> 01:11:21.060
Now that they registered for the newsletter, have them join your Facebook page or have them join a contest.

1080
01:11:21.119 --> 01:11:23.460
Always find ways to to create that deeper,

1081
01:11:24.400 --> 01:11:24.900
relationship

1082
01:11:25.360 --> 01:11:29.055
without being too invasive, I wanna add, and and and spammy.

1083
01:11:29.055 --> 01:11:34.035
So do it in a tasteful and and timely manner when you're engaging with, your visitors.

1084
01:11:34.655 --> 01:11:38.115
Awesome. And do you have any any final notes, Pat or, Rick?

1085
01:11:38.895 --> 01:11:44.820
On the topic, I think just one more, one more strategy that works well is

1086
01:11:45.199 --> 01:11:48.020
people are we we we're we're we react to emotion,

1087
01:11:48.719 --> 01:11:53.460
more than anything else. And if you have an email that goes out to people that says,

1088
01:11:53.795 --> 01:11:58.455
hey. We really wanna help the little guy. We really wanna help the local business owner.

1089
01:11:58.995 --> 01:12:00.775
Do you know anybody in your community

1090
01:12:01.155 --> 01:12:03.655
that could benefit from having a pre free free

1091
01:12:04.115 --> 01:12:05.415
profile on our directory?

1092
01:12:05.715 --> 01:12:08.820
We'd love to reach out to them and and and help them out.

1093
01:12:09.060 --> 01:12:14.420
If they're exceptional if they offer exceptional quality and they're hardworking and you'd like to give them a hand, hey.

1094
01:12:14.420 --> 01:12:18.920
Just shoot their shoot their name to me and I'll reach out to them and I'll and I'll help them grow their business.

1095
01:12:19.540 --> 01:12:24.099
People will say, oh my god. My my my friend Tom has a barbershop. He works so hard. Yeah.

1096
01:12:24.099 --> 01:12:28.995
He he really does need help. You know what? I'm gonna give his name. I'm gonna get him free profile.

1097
01:12:29.375 --> 01:12:33.535
I like Tom. Tom's a nice guy. So that's another way that you can get that referral.

1098
01:12:33.535 --> 01:12:40.470
You can get more creative with it, and you may get a really good especially if you have a local directory, you may get really good replies for that.

1099
01:12:41.270 --> 01:12:43.370
That's awesome. And that's where the word-of-mouth advertising

1100
01:12:43.830 --> 01:12:44.630
starts coming in.

1101
01:12:44.630 --> 01:12:52.250
So if you could build some rapport and credibility through your sites, you know, the way your site is designed and, these email templates,

1102
01:12:52.675 --> 01:12:56.775
you have a higher probability of having your website visitors do your marketing for you.

1103
01:12:57.315 --> 01:12:58.035
Yep. No.

1104
01:12:58.035 --> 01:13:03.955
This is, this is this is the exciting part of of business for I know you love this stuff as much as I do.

1105
01:13:04.195 --> 01:13:08.580
We could definitely talk about about these ideas all night long. This is this is fun.

1106
01:13:08.580 --> 01:13:12.820
So I just wanna, come back to the the slide that list these four email templates.

1107
01:13:12.820 --> 01:13:14.120
If you wanna find them,

1108
01:13:14.580 --> 01:13:18.360
in your email template section in the admin, it's the contact us form,

1109
01:13:19.085 --> 01:13:22.304
the newsletters excuse me, contact us email, newsletter email,

1110
01:13:22.765 --> 01:13:25.905
visitors lead email, and the members lead preview

1111
01:13:26.284 --> 01:13:26.784
email.

1112
01:13:27.165 --> 01:13:29.645
I wanna open it up to, some of you out there.

1113
01:13:29.645 --> 01:13:33.344
If you have any questions about email templates, how to customize them,

1114
01:13:33.980 --> 01:13:42.160
maybe some ideas on what to include for the specific market that your website is in, and we can unmute your microphone and take some questions.

1115
01:13:42.699 --> 01:13:43.739
Alright. We got,

1116
01:13:44.219 --> 01:13:44.719
Jeff.

1117
01:13:45.340 --> 01:13:49.155
Jeff, I'm trying to unmute you. How are you today? Good. Thanks. Alright.

1118
01:13:49.155 --> 01:13:51.015
Thanks for joining us, and happy New Year.

1119
01:13:51.955 --> 01:13:53.815
Happy New Year to you. Thanks.

1120
01:13:54.195 --> 01:13:55.175
Just a small

1121
01:13:55.555 --> 01:13:59.495
small one with regards to the logo for the signature on our newsletters.

1122
01:14:00.800 --> 01:14:05.060
Our logo is predominantly white, and it's on a on a colored background. So

1123
01:14:05.520 --> 01:14:08.480
when it uses that logo in the newsletter, it's,

1124
01:14:09.360 --> 01:14:11.620
it's not saying that well. So

1125
01:14:12.400 --> 01:14:17.534
I'm thinking that if you could add a news, a logo that is for print

1126
01:14:17.835 --> 01:14:21.275
or for the newsletters in the in the system as well. Yeah.

1127
01:14:21.275 --> 01:14:26.574
I actually saw on our to do list, we're going to add two more brand images.

1128
01:14:27.280 --> 01:14:33.840
One of them is the website logo, which already is there, but we're gonna add an email logo and also an invoice logo.

1129
01:14:33.840 --> 01:14:40.340
So if you have the downloadable invoices add on, where members can download invoice receipts for their payments,

1130
01:14:40.880 --> 01:14:41.780
there will be

1131
01:14:42.295 --> 01:14:44.554
basically a total of three logo options,

1132
01:14:45.175 --> 01:14:49.195
Jeff for you. Can I show you a workaround in the meantime?

1133
01:14:49.735 --> 01:14:53.914
Yeah. I can I can work around it, but I thought it might be a nice opportunity

1134
01:14:54.215 --> 01:14:59.010
to raise that point at the moment? Yes. No. No. Thank you very much. Yeah. We we are looking to,

1135
01:14:59.710 --> 01:15:03.410
to add those two more logo options for emails and invoices.

1136
01:15:04.590 --> 01:15:06.830
Okay. Thank you. Alright, Jeff. Great. Great.

1137
01:15:06.830 --> 01:15:13.015
So, yeah, Jeff brought up an option here as having a a separate logo image just for the email templates because on his website,

1138
01:15:13.395 --> 01:15:17.015
the logo is white. So on emails, it's white on white, and it looks invisible.

1139
01:15:17.074 --> 01:15:20.295
So, that's gonna be a a nice little addition there.

1140
01:15:20.675 --> 01:15:20.995
Alright.

1141
01:15:20.995 --> 01:15:25.869
Let's see if anyone else has questions about email templates or or potentially how to customize them.

1142
01:15:27.929 --> 01:15:28.730
Okay. Great.

1143
01:15:29.210 --> 01:15:32.650
Let's open it up to a couple questions about, your own websites.

1144
01:15:32.650 --> 01:15:39.949
We can talk about, if you have any marketing questions or questions about growing your community, we'll be happy to, unmute your microphone.

1145
01:15:41.155 --> 01:15:44.295
Alright. We have, Sal. Sal, how are you today?

1146
01:15:45.315 --> 01:15:49.815
Oh, good. And how are you guys? Excellent. Excellent. How'd you like the presentation today?

1147
01:15:50.515 --> 01:15:56.810
Yes. Good. Good, Safa. Great. That's good. Question I have, and it might be for Patrick here, is

1148
01:15:57.430 --> 01:15:59.530
that I'm part owner of an organization

1149
01:15:59.910 --> 01:16:00.730
that that

1150
01:16:01.510 --> 01:16:02.010
uses,

1151
01:16:02.550 --> 01:16:03.290
press releases

1152
01:16:03.670 --> 01:16:04.330
to rank,

1153
01:16:05.830 --> 01:16:06.330
websites

1154
01:16:07.030 --> 01:16:08.490
within a day

1155
01:16:09.395 --> 01:16:11.175
in Google's first page.

1156
01:16:11.795 --> 01:16:13.094
Now I

1157
01:16:13.715 --> 01:16:16.135
want to use this for the directory,

1158
01:16:16.755 --> 01:16:18.135
but what I'm not sure

1159
01:16:18.435 --> 01:16:20.455
about is whether I actually

1160
01:16:21.270 --> 01:16:23.849
promote a link to a specific member

1161
01:16:24.389 --> 01:16:25.210
or whether

1162
01:16:26.150 --> 01:16:28.809
I have a link to a specific industry

1163
01:16:29.750 --> 01:16:31.369
or whether I have a link

1164
01:16:31.909 --> 01:16:33.449
to the actual website.

1165
01:16:35.385 --> 01:16:42.204
My my question to you would be, is is the end goal you're gonna get traffic to that page? Yes. Yes.

1166
01:16:42.505 --> 01:16:44.925
So my my my question to you would be,

1167
01:16:45.304 --> 01:16:49.565
what would be the end goal of me landing on a page? Do you wanna have

1168
01:16:50.030 --> 01:16:52.770
emails so you can nurture to potentially sell?

1169
01:16:53.150 --> 01:16:56.210
Do you want to have leads generated for your members?

1170
01:16:56.750 --> 01:17:01.710
Do you wanna have members signing up? What is the what is the end goal?

1171
01:17:01.710 --> 01:17:10.965
Because that that that's a much more important question to answer than which link should it be because it it's entirely and and and like we said earlier that the hamster wheel.

1172
01:17:10.965 --> 01:17:13.385
Right? I would start with one. So perhaps

1173
01:17:13.765 --> 01:17:16.905
what you wanna do is you wanna get leads for your members.

1174
01:17:17.390 --> 01:17:23.090
Then you would make a quick page like we've discussed in other webinars about a new service that's offered,

1175
01:17:23.470 --> 01:17:26.210
that helps resolve issues for,

1176
01:17:26.750 --> 01:17:30.050
for for consumers and helps connect them with local experts,

1177
01:17:30.705 --> 01:17:34.325
and that helps build the local, local local businessmen,

1178
01:17:35.265 --> 01:17:35.765
industry.

1179
01:17:36.305 --> 01:17:41.525
And, basically, when they go on that page, it's a nice informative article because a press relief is usually

1180
01:17:41.825 --> 01:17:45.030
something newsworthy, so something new, a new service.

1181
01:17:45.030 --> 01:17:49.770
And then, of course, you'd have a a a form on there that they would fill out, and that would submit leads.

1182
01:17:50.310 --> 01:17:55.030
Well, what what we find is that ninety nine percent of people that do press releases do it wrong.

1183
01:17:55.030 --> 01:17:57.530
They actually just do it for as the releases

1184
01:17:58.285 --> 01:18:02.705
showing off about something. You know? When in reality, if you do it correctly

1185
01:18:03.245 --> 01:18:04.385
with the right keywords

1186
01:18:05.165 --> 01:18:08.465
in the headlines and all that, you'll get you'll get it ranked

1187
01:18:09.245 --> 01:18:13.185
to whatever it is that you want it ranked to within hours. You know?

1188
01:18:13.850 --> 01:18:16.190
And so that's my issue is that

1189
01:18:16.810 --> 01:18:19.450
I know I can get traffic, but is it traffic

1190
01:18:19.850 --> 01:18:24.750
and it really doesn't matter to me whether it's con what the what the content is

1191
01:18:25.370 --> 01:18:28.430
because it's it's more of the backlinks

1192
01:18:29.304 --> 01:18:30.824
from 438

1193
01:18:30.824 --> 01:18:31.324
different

1194
01:18:31.864 --> 01:18:32.925
brand distribution

1195
01:18:34.344 --> 01:18:34.844
networks

1196
01:18:35.465 --> 01:18:36.445
back to

1197
01:18:36.905 --> 01:18:37.724
this directory.

1198
01:18:38.425 --> 01:18:41.164
You know? Does it go to a

1199
01:18:42.060 --> 01:18:45.580
a specific member, an industry, or the actual directory itself?

1200
01:18:45.580 --> 01:18:48.160
That's that's the part that I'm a little bit

1201
01:18:49.260 --> 01:18:52.940
confused about is it's it doesn't really matter what the content is.

1202
01:18:52.940 --> 01:18:55.360
The content is not that important. It's actually

1203
01:18:56.255 --> 01:18:58.514
the the traffic that's been created

1204
01:18:59.135 --> 01:19:03.235
to this you know, to the directory or to a page.

1205
01:19:03.935 --> 01:19:04.915
I I just find

1206
01:19:05.775 --> 01:19:09.155
because we because if the goal is for an action to occur,

1207
01:19:09.490 --> 01:19:13.110
then I would I would I would counter that and say that the content is important.

1208
01:19:13.970 --> 01:19:25.655
If it's not about getting an action, if it's not about getting an email or getting a sign up or getting a lead, if the goal is just overall SEO growth, and I don't I don't care if the traffic gets there and they leave,

1209
01:19:26.034 --> 01:19:30.514
I just wanna make sure that the visit numbers go up so that the s overall SEO increases.

1210
01:19:30.514 --> 01:19:35.895
If that's the goal, then then I would then I would agree that it wouldn't it doesn't matter about the content.

1211
01:19:36.060 --> 01:19:39.840
So I just think the goal is is what's what's important to be clear about.

1212
01:19:40.300 --> 01:19:43.440
Unless I'm missing something, Jason, am I am I missing something?

1213
01:19:45.420 --> 01:19:46.560
No. I think the

1214
01:19:47.100 --> 01:19:50.560
the goal is is the end game here, because it'll dictate,

1215
01:19:51.365 --> 01:20:00.265
not just the links, but even the imagery and the entire mood that you're going to to to set for that, for that conversion funnel.

1216
01:20:02.165 --> 01:20:07.770
What what do you think is your biggest, hurdle or obstacle right now with with the current traffic you're receiving?

1217
01:20:07.830 --> 01:20:08.070
So

1218
01:20:08.630 --> 01:20:12.790
Oh, no. This is actually gonna be a a a new website. I've just Okay.

1219
01:20:12.790 --> 01:20:15.530
I bought a new I bought a new website, and we're creating

1220
01:20:15.910 --> 01:20:17.530
we're gonna create a new website,

1221
01:20:19.030 --> 01:20:21.450
in in Australia for mortgage professionals.

1222
01:20:21.885 --> 01:20:22.385
So

1223
01:20:23.565 --> 01:20:25.105
so it's gonna be brand new.

1224
01:20:27.244 --> 01:20:27.644
And,

1225
01:20:28.284 --> 01:20:32.545
and so it's really a double edged sword. It's whether we actually

1226
01:20:33.485 --> 01:20:38.750
drive traffic to the website so that they can see that traffic is going to a specific

1227
01:20:39.130 --> 01:20:39.630
website,

1228
01:20:40.810 --> 01:20:41.710
or is it

1229
01:20:43.690 --> 01:20:47.070
I really don't know. I don't know. That's why I'm asking this question.

1230
01:20:47.530 --> 01:20:49.870
I've I've got a tool, a tool that'll do

1231
01:20:50.175 --> 01:20:50.675
that'll

1232
01:20:51.135 --> 01:20:51.635
do

1233
01:20:52.015 --> 01:20:58.115
something that even normal SEO won't be able to do, won't do, but I don't know how to use it.

1234
01:20:58.655 --> 01:21:02.115
If I don't know. I I'm probably I'm so confused

1235
01:21:03.210 --> 01:21:03.610
about,

1236
01:21:04.330 --> 01:21:08.110
you know, even what the end result is gonna be. You know? Like, I want brokers

1237
01:21:08.570 --> 01:21:10.670
to actually log in, but I also want

1238
01:21:11.210 --> 01:21:17.390
consumers to to log in. So and it and as I said, it's brand new. We're just creating it. But

1239
01:21:18.085 --> 01:21:19.145
I My my recommendation,

1240
01:21:19.764 --> 01:21:21.545
Sal, and and thank you for that.

1241
01:21:21.764 --> 01:21:27.065
My recommendation is whatever page you land them to you you send them to and we did record,

1242
01:21:27.445 --> 01:21:34.160
some some webinars in the past that go in detail, but it's all about having quality lead magnets at that part at that point.

1243
01:21:34.160 --> 01:21:34.900
So maybe,

1244
01:21:35.280 --> 01:21:38.740
it's just going to the home page or maybe it's going to a landing page.

1245
01:21:38.880 --> 01:21:44.655
What's important is that person that clicked on that link, make sure that there's something that engages them.

1246
01:21:45.534 --> 01:21:48.034
If they haven't like, if it's for for mortgages,

1247
01:21:48.655 --> 01:21:53.395
maybe for for the mortgage brokers, it's it's, you found you did some research

1248
01:21:53.775 --> 01:21:54.994
on 2,019,

1249
01:21:55.054 --> 01:22:04.550
and they can be up to date on all the most recent law rules and regulation or find out the three rules and regulations that are most critical to know for 02/2019.

1250
01:22:05.090 --> 01:22:10.530
You wanna test something out and you wanna see, do people give me an email in order to download that?

1251
01:22:10.530 --> 01:22:14.475
And then we're talking then it goes right in line with this webinar that we've discussed today.

1252
01:22:14.635 --> 01:22:15.935
Once you get that email,

1253
01:22:16.315 --> 01:22:18.895
how are you gonna nurture them? How are you gonna build that relationship?

1254
01:22:18.955 --> 01:22:21.455
How are you gonna work them down that funnel?

1255
01:22:21.675 --> 01:22:27.215
You need to offer real if somebody from the outside clicks on a link and doesn't know who you are,

1256
01:22:27.550 --> 01:22:32.370
it's more important than ever that you have something that's see is perceived to be of high value.

1257
01:22:32.750 --> 01:22:39.790
Otherwise, you're gonna get a high bounce rate and people are gonna leave the site because they're they're they're they're expecting to see something that catches their eyes.

1258
01:22:39.790 --> 01:22:43.485
So I think just like the hamster hamster wheel, pick one.

1259
01:22:43.864 --> 01:22:48.824
And and don't try to figure out what is the one because there is no the one. There is all of them.

1260
01:22:48.824 --> 01:22:51.324
All of them need to be developed at some point.

1261
01:22:51.625 --> 01:22:59.280
And it's just a matter of choosing one to start with, not getting stuck and trying to think that I need to figure out the best one to start with.

1262
01:22:59.420 --> 01:23:04.159
The data will tell you that. Just get something up and running, get a lead manic developed,

1263
01:23:04.460 --> 01:23:06.559
and then you you repeat the cycle.

1264
01:23:07.500 --> 01:23:08.239
What what,

1265
01:23:08.925 --> 01:23:10.145
theme would you use?

1266
01:23:10.765 --> 01:23:15.105
Because it's brand new. This is so I haven't even get you know, I haven't worked that out yet.

1267
01:23:15.245 --> 01:23:17.825
So if it's to generate, you know,

1268
01:23:18.845 --> 01:23:23.025
leads for mortgage brokers, what what theme do you recommend?

1269
01:23:23.869 --> 01:23:25.309
Actually, I like the,

1270
01:23:26.030 --> 01:23:27.329
the lead gen theme,

1271
01:23:28.590 --> 01:23:30.510
or or or our standard theme.

1272
01:23:30.510 --> 01:23:34.210
Again, a lot of it's gonna come down to the messaging you have on the site.

1273
01:23:34.270 --> 01:23:48.455
If if a mortgage broker comes to the site and they see that it's littered with content that is encouraging consumers to contact mortgage brokers and tips for consumers, the mortgage brokers are savvy enough to figure out where's the where's the join this network button?

1274
01:23:48.455 --> 01:23:52.475
How do I add my business? Where are the member benefits as Pat mentioned?

1275
01:23:53.580 --> 01:23:54.080
So

1276
01:23:54.540 --> 01:23:55.280
it is

1277
01:23:55.980 --> 01:24:02.880
it is a situation where you want your messaging to do the work for you, and part of that Sal is making the site as simple

1278
01:24:03.180 --> 01:24:03.820
as possible.

1279
01:24:03.820 --> 01:24:10.205
I did a I did a audit with someone earlier this week, and, it was a site that would connect

1280
01:24:10.745 --> 01:24:12.125
contractors with subcontractors.

1281
01:24:12.585 --> 01:24:14.045
So it was b two b,

1282
01:24:14.585 --> 01:24:18.364
but this person started with our all in one theme. They had coupons, jobs,

1283
01:24:18.745 --> 01:24:23.340
just totally irrelevant things. We stripped it down to just two actions,

1284
01:24:24.600 --> 01:24:25.580
find a subcontractor

1285
01:24:26.200 --> 01:24:27.660
or register as a subcontractor.

1286
01:24:28.200 --> 01:24:34.300
There were just two buttons on on the homepage, and I'm I think we we utilize that on our interior designer demo

1287
01:24:35.364 --> 01:24:37.225
where it's just two action buttons,

1288
01:24:38.085 --> 01:24:38.585
and

1289
01:24:39.045 --> 01:24:40.725
and and and everything else is gone.

1290
01:24:40.725 --> 01:24:44.645
I even got rid of the main menu on that website, that I did the audit for.

1291
01:24:44.645 --> 01:24:49.705
All we had were the were the links at the top of the site. So the actions were super limited,

1292
01:24:50.620 --> 01:24:58.320
but now she's starting to add content that encourages contractors to, you know, just just some some content to show that they have authority

1293
01:24:58.700 --> 01:25:00.320
and credibility in the industry.

1294
01:25:00.540 --> 01:25:04.160
But really at the end of the day, the only two actions are search for subcontractors

1295
01:25:05.025 --> 01:25:05.525
or,

1296
01:25:05.985 --> 01:25:07.125
register a subcontractor.

1297
01:25:07.745 --> 01:25:13.285
And there isn't even membership level, Sal. All you can do is, is a request to join.

1298
01:25:13.665 --> 01:25:14.725
So all the subcontractors

1299
01:25:15.185 --> 01:25:19.345
that are trying to register their business, they think that they're applying to be part of this network.

1300
01:25:19.345 --> 01:25:22.699
They're not even joining the site. And then the sales process starts,

1301
01:25:23.320 --> 01:25:26.940
with with the welcome email they receive after that initial registration

1302
01:25:27.320 --> 01:25:31.500
with membership level options that you can only unlock the membership level options,

1303
01:25:32.199 --> 01:25:35.019
after you apply to register for free. So

1304
01:25:35.985 --> 01:25:36.804
they're they're

1305
01:25:37.105 --> 01:25:42.645
using a super simple model, but I know it's gonna be effective because I've seen it work before, where instead of

1306
01:25:43.185 --> 01:25:46.965
having everything, you just make it super hyper focused and super limited.

1307
01:25:47.344 --> 01:25:51.300
So that's a strategy you could you could take advantage of as well. Yeah. I'm quite happy.

1308
01:25:51.300 --> 01:25:55.940
I'm I'm quite happy with this. I just don't know I still don't know about the traffic at all.

1309
01:25:55.940 --> 01:26:00.580
Gotcha. Well, why don't you make some progress on the on the site, Sal? And we'd love to,

1310
01:26:01.060 --> 01:26:05.720
kind of, may we can maybe showcase your site in a future webinar because you do a progress report

1311
01:26:06.715 --> 01:26:08.175
on on how far you've come.

1312
01:26:08.475 --> 01:26:12.315
So thank you very much, Sal, for for that input. Alright, guys.

1313
01:26:12.635 --> 01:26:18.094
I just wanted to remind everyone if you haven't already done so, I'm just gonna go back in the slides here.

1314
01:26:19.410 --> 01:26:22.310
Please go ahead and register for

1315
01:26:22.610 --> 01:26:27.990
Patrick's upcoming master class. You can go to directorygurus.com.

1316
01:26:28.370 --> 01:26:32.574
How long is this pre registration free pre pre registration going to stay open? No. So yeah.

1317
01:26:32.574 --> 01:26:36.655
So it's a three week process, and then we're gonna start releasing the first videos from there.

1318
01:26:36.655 --> 01:26:39.054
So there's a small window to to register.

1319
01:26:39.054 --> 01:26:44.974
This is just to get updates on dates and on speakers and on on when things are gonna be happening.

1320
01:26:44.974 --> 01:26:49.110
Yeah. Fantastic. So if you haven't already done so, just go to directorygurus.com

1321
01:26:49.110 --> 01:26:54.650
and, pre register. I'm sure this is gonna be an invaluable course from the master, Patrick himself.

1322
01:26:55.590 --> 01:26:58.090
But on behalf of, Patrick, myself,

1323
01:26:58.435 --> 01:27:02.054
and Rick, thank you so much for joining us on webinar Wednesday.

1324
01:27:02.755 --> 01:27:04.835
I think this is episode 56

1325
01:27:04.835 --> 01:27:06.375
to start off the new year.

1326
01:27:07.635 --> 01:27:11.735
Next webinar is, we're gonna go back to our regular schedule every two weeks

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for the webinar. So we'll catch you, in two weeks in the next webinar Wednesday. And, yeah.

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Thank you for joining us today. We look forward to seeing you in the Facebook group.

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Take care, guys. Have a brilliant day, everyone.