WEBVTT

1
00:00:00.480 --> 00:00:05.220
Let's dive right into it. So welcome to webinar Wednesday. I think we're on episode,

2
00:00:05.759 --> 00:00:09.220
57 now, which is amazing. We're just blazing right through these.

3
00:00:10.320 --> 00:00:12.320
If this is your first webinar, welcome.

4
00:00:12.320 --> 00:00:19.175
I'm Jason there on the left, and today's presenter are myself and also Rick, one of the support specialists here at Brilliant Directories.

5
00:00:19.175 --> 00:00:24.775
You've probably interacted with Rick, through the support ticket system or potentially a training phone call.

6
00:00:24.775 --> 00:00:27.195
Rick, thanks for joining in on today's webinar Wednesday.

7
00:00:27.895 --> 00:00:31.619
Thank you, Jason, and welcome everybody. Super happy to be here. Awesome. Yeah.

8
00:00:31.619 --> 00:00:35.320
We have a really good presentation today, so I'm excited to get to the topics.

9
00:00:36.420 --> 00:00:39.239
Also, we have a special guest here. We have Patrick Bernal,

10
00:00:39.540 --> 00:00:44.440
who is a digital marketing expert from directorygurus.com.

11
00:00:44.899 --> 00:00:47.205
Pat, you have a course coming up,

12
00:00:47.665 --> 00:00:50.005
training course on how to grow

13
00:00:50.465 --> 00:00:51.285
your directory,

14
00:00:51.905 --> 00:00:53.345
business, your directory community.

15
00:00:53.345 --> 00:00:56.725
Can you tell us a little bit about, what you have coming up soon?

16
00:00:57.600 --> 00:01:03.780
Absolutely. So what I did is is I I partnered up with yogaallianceprofessionals.org

17
00:01:04.160 --> 00:01:06.420
and their cofounder there, Bruce McKay.

18
00:01:06.960 --> 00:01:10.755
And they're generating over 7 figures a year with their Brilliant Directories website.

19
00:01:10.755 --> 00:01:12.355
I've been working with him for years.

20
00:01:12.355 --> 00:01:20.935
I I remember when they just got started on BD about four years ago, and I got to see them grow into quite quite the quite the company with 15 full time employees.

21
00:01:21.315 --> 00:01:22.675
And I asked them, hey, Bruce.

22
00:01:22.675 --> 00:01:28.640
Would you mind working with me in building a course, kinda showing people behind the curtain on how you got,

23
00:01:28.960 --> 00:01:32.900
Yoga Life Professionals to grow so quickly on the Brilliant Directories platform?

24
00:01:33.280 --> 00:01:40.605
And Bruce agreed it was gonna it's a it was an exciting project, and and we have a date officially that we'll be, starting the master class.

25
00:01:40.685 --> 00:01:45.905
That's fantastic. Be on yeah. Yeah. So that's on March 18 that it's gonna be coming up.

26
00:01:46.445 --> 00:01:46.945
Alright.

27
00:01:47.245 --> 00:01:50.385
So is this a free course on March 18? Yeah.

28
00:01:50.685 --> 00:01:52.945
So we were gonna make it a paid class,

29
00:01:53.485 --> 00:01:54.125
to be honest.

30
00:01:54.125 --> 00:01:59.400
And then we just realized that this this type type this type of information just needs to go out to the masses.

31
00:01:59.780 --> 00:02:01.800
So we're gonna have three core classes,

32
00:02:02.500 --> 00:02:04.040
spread out throughout one week.

33
00:02:04.420 --> 00:02:08.340
We're gonna be sending out emails over the next three weeks preparing people for their course.

34
00:02:08.340 --> 00:02:19.875
It could be a very serious course, and we're literally gonna show everybody how yoga life professionals was able to define a winning product on the Brilliant Directories platform and how they execute their proof of concept.

35
00:02:19.875 --> 00:02:34.665
So two of the biggest weapons that they have that are secret to to their success, they're gonna show you exactly how they did it on the brilliant brilliant directors platform and give you some of the best behind the scenes tips that, that really haven't been shared or as, as far as I know until now.

36
00:02:34.985 --> 00:02:36.745
So is this That'll be absolutely free.

37
00:02:36.745 --> 00:02:41.864
Is this more giving people, like, a game plan on so so people have an idea for a site. Okay.

38
00:02:41.864 --> 00:02:43.084
The site goes online.

39
00:02:43.784 --> 00:02:46.825
It's kinda like what are the next steps after everything is online?

40
00:02:46.825 --> 00:02:51.570
Is it, like, how to run the business, how to grow the business, what steps to take to market the business?

41
00:02:51.570 --> 00:02:54.850
Is that kinda what you're you're after here? Yeah.

42
00:02:54.850 --> 00:02:58.930
We'll start from the very beginning stages, which is actually defining the winning product.

43
00:02:58.930 --> 00:03:03.885
So what what steps did did what errors did Yoga Life professionals do on the onset?

44
00:03:03.945 --> 00:03:07.645
What lessons did they learn, and how did they adjust their core offerings?

45
00:03:07.865 --> 00:03:11.725
Because and when you're an entrepreneur, you start out, you make a lot of mistakes oftentimes.

46
00:03:11.785 --> 00:03:25.760
So the idea is to to share those errors, those growing pains, so to speak, with everybody so that they can perhaps avoid those mistakes as well and kinda show people what that experience led to so people could just jump to using similar strategies right away.

47
00:03:25.760 --> 00:03:29.840
That's great. Sounds like it's gonna be a great, case study. I've shared a link in the chat.

48
00:03:29.840 --> 00:03:33.645
If everyone checks the the the chat window here to directorygurus.com,

49
00:03:33.944 --> 00:03:36.425
you can go there and you can, preregister for free.

50
00:03:36.425 --> 00:03:41.165
And I'm assuming, Pat, you guys are gonna send emails as updates are available for the course.

51
00:03:41.545 --> 00:03:44.190
That's correct. The first email is going out next week.

52
00:03:44.430 --> 00:03:48.210
We'll be assigning some homework for anybody that's interested in taking the class,

53
00:03:48.670 --> 00:03:51.090
and and people get prepared so they can maximize,

54
00:03:51.390 --> 00:03:55.490
what they get out of it. That's awesome. Yeah. I'm gonna join in on that also and register myself.

55
00:03:56.190 --> 00:03:57.250
Alright. That's awesome.

56
00:03:58.525 --> 00:03:59.165
Alright. Great.

57
00:03:59.165 --> 00:04:05.885
And another thing to join, if you guys aren't already members of our Facebook group, you can go to brilliantdirectories.com

58
00:04:05.885 --> 00:04:11.005
forward / facebook. It's a great place to continue the conversations in between webinar Wednesdays.

59
00:04:11.005 --> 00:04:11.825
There's fantastic,

60
00:04:12.760 --> 00:04:14.520
participation there from the members.

61
00:04:14.760 --> 00:04:19.260
I myself am there answering questions, responding to discussions, and it's super constructive.

62
00:04:19.320 --> 00:04:20.940
So if you're looking for,

63
00:04:21.399 --> 00:04:27.765
tips, strategies, or even some motivation seeing how other people are using their directory websites, I definitely recommend joining.

64
00:04:27.765 --> 00:04:31.045
You can go to brilliantdirectories.com/facebook,

65
00:04:31.045 --> 00:04:32.825
and we look forward to seeing you there.

66
00:04:33.845 --> 00:04:36.885
And also for our first time attendees here, welcome.

67
00:04:36.885 --> 00:04:39.705
It's great to be with you with you here on webinar Wednesday.

68
00:04:40.380 --> 00:04:44.699
It's a great place this time of the week for us to talk about,

69
00:04:45.419 --> 00:04:48.960
ways to grow your online community. A lot of that could be marketing,

70
00:04:49.340 --> 00:04:50.479
search engine optimization,

71
00:04:51.020 --> 00:04:53.020
how to convert visitors into members.

72
00:04:53.020 --> 00:04:59.235
It's a great place to ask these types types of questions, and these are the kind of topics that we cover in webinar Wednesday.

73
00:04:59.235 --> 00:05:01.575
So if you have specific questions about your website,

74
00:05:01.955 --> 00:05:07.415
maybe you're a new website or you've been online for a while and and you feel like you've plateaued or you're stuck,

75
00:05:07.795 --> 00:05:10.355
have your questions ready. We'd love to take them,

76
00:05:10.909 --> 00:05:16.289
towards the end of the webinar and see if we could provide you with some good strategies to grow your community.

77
00:05:17.069 --> 00:05:26.965
And we decided, I think maybe 10 webinars ago, to always keep this slide in the webinar Wednesdays just as a friendly reminder not to get stuck on the hamster wheel.

78
00:05:27.504 --> 00:05:31.284
Your business is a growing and it's a it's a living entity

79
00:05:31.824 --> 00:05:40.164
and you should always be cycling through these different steps here to ensure that you're always making forward progress and gaining traction

80
00:05:40.600 --> 00:05:42.380
on growing your online community.

81
00:05:43.480 --> 00:05:50.300
Personally, I see a lot of people getting stuck in number three here, designing their website and continuously tinkering with their website.

82
00:05:50.680 --> 00:05:52.140
But if you can be proactive

83
00:05:52.520 --> 00:05:59.095
and take steps to move out of step three, designing your site and focus on driving traffic or creating marketing materials

84
00:05:59.395 --> 00:06:05.095
or finding out what the next problem is you're gonna solve for your community, you're always gonna ensure that your,

85
00:06:05.475 --> 00:06:09.710
business is growing and again, you're having forward progress with your project.

86
00:06:10.330 --> 00:06:12.350
Pat or Rick, did you guys have any any,

87
00:06:12.730 --> 00:06:14.750
insight on this slide at all?

88
00:06:15.370 --> 00:06:15.690
Yeah.

89
00:06:15.690 --> 00:06:24.085
My favorite tip is the second one is, obviously, once you figured out, an issue you wanna resolve, is writing the copy that's gonna sell that.

90
00:06:24.085 --> 00:06:27.305
So whether you probably wanna come up with a way to capture an email.

91
00:06:28.165 --> 00:06:34.185
And and really it's really important to have an ecosystem around that that solution that you have.

92
00:06:34.310 --> 00:06:38.490
So articles that talk about the problem, how it benefits businesses,

93
00:06:39.030 --> 00:06:44.550
a guide that they can download. So really having a lot of assets that will support that.

94
00:06:44.550 --> 00:06:48.230
And then you can you can test those on social media. You can share those links.

95
00:06:48.230 --> 00:06:49.530
You could share that content,

96
00:06:49.895 --> 00:06:53.015
and hopefully, you'll be able to get, get some emails to sign up.

97
00:06:53.015 --> 00:07:03.255
Because if you drive traffic to your site before you have that content up and and and available to your end users, it's unlikely that that traffic's gonna convert into into leads.

98
00:07:03.255 --> 00:07:03.995
So I really

99
00:07:04.370 --> 00:07:06.229
emphasize focusing on that second step.

100
00:07:06.770 --> 00:07:11.430
And I always like to recommend following up with the members. It's a such a very valuable,

101
00:07:11.970 --> 00:07:16.789
thing to do. It it goes a very long way. It build builds very long lasting relationships,

102
00:07:17.645 --> 00:07:22.544
and it's sometimes overseen, to be honest. So, yeah, following up really makes a big difference.

103
00:07:23.485 --> 00:07:27.505
Yeah. You bring up a good point. I just wanna side note there about following up with your members.

104
00:07:27.724 --> 00:07:33.440
I see a lot of times, people are starting their their communities or directory websites, and they're targeting the entire world,

105
00:07:33.900 --> 00:07:37.360
and they have every category listed on their site, and that's perfectly fine.

106
00:07:37.500 --> 00:07:44.945
But it's also to it's also important to remember to keep that personal touch with your members that you you still are a growing community.

107
00:07:45.085 --> 00:07:48.785
And reaching out to your members, whether it's by email or even phone calls,

108
00:07:49.565 --> 00:07:53.345
has a lot of high value because you're gonna be building lasting relationships.

109
00:07:53.485 --> 00:07:55.345
And also, you're staying top of mind

110
00:07:55.645 --> 00:07:59.665
for members who might have might have visited your site and forgot about you.

111
00:08:00.020 --> 00:08:06.280
And and being proactive and staying in touch with them is a good way to remind them that you're still around and you have services that you can offer them.

112
00:08:07.300 --> 00:08:10.340
Alright. We have a few, BD Lab updates today.

113
00:08:10.340 --> 00:08:15.375
There's actually two main ones, but I wanted to show you guys something that we've added to the Brilliant Directories blog.

114
00:08:15.455 --> 00:08:23.155
In the last webinar, we told you that, David from our team here, was busy uploading all the older videos from the previous webinars.

115
00:08:23.615 --> 00:08:30.080
The tips of the week, the Rick's Corners, all the different segments that we have, and we splice them into their own unique videos.

116
00:08:30.300 --> 00:08:32.720
Let me show you where you guys can now access that,

117
00:08:33.340 --> 00:08:39.600
and watch them on demand from our BD blog. So you can go to the Brilliant Directories website here,

118
00:08:40.875 --> 00:08:41.375
and

119
00:08:41.995 --> 00:08:44.894
you can click on blog in the top top right corner.

120
00:08:47.195 --> 00:08:55.535
Now there is a search bar up here so you can search for keywords like email or import or SEO and and find articles that contain, those relevant keywords.

121
00:08:56.070 --> 00:09:00.470
But what you're probably most interested in are the article quick links here.

122
00:09:00.470 --> 00:09:04.790
So there's a quick link here to watch the full webinar replays.

123
00:09:04.790 --> 00:09:08.410
Those are the one to two hour presentations that we've done like the ones today.

124
00:09:09.045 --> 00:09:13.845
But within each webinar, we've done a tip of the week so you can search directory website tips.

125
00:09:13.845 --> 00:09:15.305
I'll go ahead and click on that.

126
00:09:16.805 --> 00:09:20.985
And this is pure gold guys. We've covered such good topics here and also

127
00:09:21.440 --> 00:09:27.060
when we use live websites as examples, it really provides like real world knowledge,

128
00:09:27.920 --> 00:09:32.100
and and almost like a case study on how other websites are utilizing these strategies.

129
00:09:32.560 --> 00:09:37.060
A few of my favorite ones, three ways to use the website announcement bar.

130
00:09:37.254 --> 00:09:41.194
That way you can drive traffic to relevant pages on your site.

131
00:09:41.654 --> 00:09:43.915
How to create on-site visitor actions,

132
00:09:44.855 --> 00:09:46.954
increase sign ups with confidence boosters.

133
00:09:47.334 --> 00:09:50.795
These are great videos. They're splices of what was in the longer

134
00:09:51.310 --> 00:09:54.770
webinar Wednesdays, so it's easy to find the content here.

135
00:09:55.310 --> 00:09:56.930
Also the website showcases,

136
00:09:57.630 --> 00:10:03.090
we've done we've showcased some websites in the previous webinars, and you can see the replays of those here.

137
00:10:03.150 --> 00:10:07.845
And also the popular how to's, those are like the Rick's Corners that we've had, in the past.

138
00:10:07.845 --> 00:10:13.385
So if you're looking on quick tips for your website such as how to manually add members to your directory,

139
00:10:13.925 --> 00:10:16.005
these videos are super helpful and,

140
00:10:16.725 --> 00:10:19.140
should be, help you manage your site a bit better.

141
00:10:19.700 --> 00:10:22.580
Alright. So just two, BD Lab updates.

142
00:10:22.580 --> 00:10:26.120
There's always lots of things, but I thought these were noteworthy for today's webinar.

143
00:10:26.420 --> 00:10:30.600
There is a setting that requires your members to have complete,

144
00:10:31.635 --> 00:10:32.135
profiles

145
00:10:32.595 --> 00:10:36.355
to show in your search results, and I'll show you exactly what I mean.

146
00:10:36.355 --> 00:10:37.655
I think it's better demonstrated

147
00:10:38.195 --> 00:10:42.055
than explained. So let's go to a sample site that we use here.

148
00:10:43.649 --> 00:10:44.870
Okay. Great. So

149
00:10:45.329 --> 00:10:48.389
let's search for a member. We have one, reclaimed,

150
00:10:49.970 --> 00:10:52.630
Design Works. I'll just search for reclaimed.

151
00:10:54.850 --> 00:10:59.464
Alright. This person is showing in the search results. Now I'm just gonna do one thing.

152
00:10:59.464 --> 00:11:01.884
I'm gonna remove the profile photo.

153
00:11:03.384 --> 00:11:04.845
So let's edit the listing,

154
00:11:06.425 --> 00:11:12.365
and I go to manage account, profile photo. I'm gonna delete the profile photo from their list.

155
00:11:13.360 --> 00:11:17.620
Great. So now there's no profile photo. If we look at the search results again,

156
00:11:20.320 --> 00:11:23.220
this person is still here, but there's no profile photo.

157
00:11:23.279 --> 00:11:27.459
Now let's enable this advanced setting, require complete profiles.

158
00:11:28.305 --> 00:11:30.405
So the way to do that is go to your dashboard.

159
00:11:31.345 --> 00:11:34.245
You can go to settings and then advanced settings,

160
00:11:35.505 --> 00:11:37.045
and I'm gonna search for

161
00:11:37.425 --> 00:11:37.925
require

162
00:11:38.385 --> 00:11:38.885
complete.

163
00:11:40.620 --> 00:11:42.160
So here's the advanced setting,

164
00:11:42.460 --> 00:11:47.279
require complete profiles. By default, it's set to zero, which means it's turned off.

165
00:11:47.900 --> 00:11:50.560
What this setting does when you set this to one,

166
00:11:51.020 --> 00:11:52.240
that means it's enabled,

167
00:11:52.860 --> 00:11:55.520
it will only display members in search results

168
00:11:55.964 --> 00:11:57.345
who have a name,

169
00:11:57.884 --> 00:11:59.345
a top level category,

170
00:11:59.805 --> 00:12:03.264
profile photo or logo, and have inputted their address.

171
00:12:03.404 --> 00:12:07.345
So almost the the the basic building blocks of a complete profile.

172
00:12:07.644 --> 00:12:11.105
They have to have all of these to be considered a complete

173
00:12:11.590 --> 00:12:15.530
profile. So I'm gonna go go ahead and set this to one and save the changes

174
00:12:16.470 --> 00:12:21.690
and just give it about fifteen seconds or so. Now the benefit of this is if you're tired of seeing,

175
00:12:22.710 --> 00:12:30.725
profiles on your site that don't have their own profile photos or logos or they haven't added their their name or company or they haven't added their address

176
00:12:31.185 --> 00:12:35.685
to their listing, this is gonna ensure that your search results are showing good quality,

177
00:12:36.545 --> 00:12:39.445
profiles and listings. So this is saved now.

178
00:12:39.450 --> 00:12:43.450
And if you recall, I removed the profile photo from this sample listing.

179
00:12:43.450 --> 00:12:45.870
So I'll go ahead and refresh the page.

180
00:12:46.650 --> 00:12:47.950
Now there's no results,

181
00:12:48.650 --> 00:12:51.630
for that search for for the keyword reclaimed.

182
00:12:52.330 --> 00:12:55.310
I'll go ahead and add a profile photo again.

183
00:12:55.825 --> 00:12:57.445
Actually, I have it saved right here.

184
00:12:57.904 --> 00:12:59.285
So upload a photo.

185
00:13:01.345 --> 00:13:02.805
I'll just quickly add this.

186
00:13:05.265 --> 00:13:06.245
Okay. Great.

187
00:13:07.505 --> 00:13:09.925
So now if we do that search for reclaimed.

188
00:13:13.120 --> 00:13:14.820
Let me just do a refresh here.

189
00:13:17.600 --> 00:13:21.360
This person is now showing again in the search results.

190
00:13:21.360 --> 00:13:24.340
So, it's just a way to kinda keep your public,

191
00:13:24.775 --> 00:13:29.595
search results and directory nice and tidy and and showing your best content which would be,

192
00:13:30.215 --> 00:13:31.115
member profiles.

193
00:13:32.295 --> 00:13:38.635
And the second one, we've mentioned in previous webinars on how to create landing pages and making ebooks

194
00:13:39.610 --> 00:13:40.110
available.

195
00:13:40.250 --> 00:13:46.329
There was one thing we didn't mention is that you can upload PDF files into the media manager.

196
00:13:46.329 --> 00:13:49.209
This is actually something new as about a month ago.

197
00:13:49.209 --> 00:13:53.149
So not only adding images into your media manager but also

198
00:13:53.454 --> 00:14:02.014
PDF files which you can then link to on, landing pages or if you collect someone's email address making it available as a download link on the success page.

199
00:14:02.014 --> 00:14:06.755
So let me just quickly show you how you can add a PDF file into the media manager.

200
00:14:08.520 --> 00:14:11.580
So what we wanna do is step back and go back to the dashboard.

201
00:14:13.880 --> 00:14:16.620
From here, we wanna go to the media manager.

202
00:14:18.200 --> 00:14:20.860
Alright. There we go. So step into the media manager,

203
00:14:21.324 --> 00:14:23.345
and we can click upload here.

204
00:14:23.884 --> 00:14:27.425
And then I can select a file from my computer, so I have a sample PDF

205
00:14:29.485 --> 00:14:32.384
and back to all images. Probably wanna update that text.

206
00:14:32.685 --> 00:14:37.660
And here is now my PDF file, and here are all the other images on my website.

207
00:14:37.880 --> 00:14:51.635
So if I wanted to create a download link on a static page or a conversion page or a thank you page after people do a certain action or just maybe a resource page that you have, you can right click and click on copy URL,

208
00:14:52.495 --> 00:14:54.995
and you'll be provided with the full URL,

209
00:14:55.775 --> 00:15:00.035
for this file. And if you went to this link, it would take you to your PDF file.

210
00:15:00.220 --> 00:15:08.160
So you can now upload pdfs and grab the entire link here, and again make it available on some type of resource or static page,

211
00:15:08.620 --> 00:15:09.440
of your choice.

212
00:15:12.295 --> 00:15:15.015
Alright. Let's dive into the next segment here.

213
00:15:15.255 --> 00:15:18.395
Rick's Corner, simple solutions for common questions.

214
00:15:18.535 --> 00:15:22.155
Rick, what's the topic, you've decided on for this week's webinar?

215
00:15:22.695 --> 00:15:27.355
So thank you very much, Jason. And, yeah, this this week's gonna be a little bit special,

216
00:15:28.070 --> 00:15:30.950
a little bit different. I mean, it's actually gonna be a special week.

217
00:15:31.030 --> 00:15:32.810
We have a special guest, Sherlyn,

218
00:15:33.350 --> 00:15:34.890
is gonna be joining us today.

219
00:15:35.590 --> 00:15:39.370
We're gonna be going over a very common question that we have,

220
00:15:40.485 --> 00:15:44.025
and a lot of people bring it o they bring it to our attention constantly.

221
00:15:45.205 --> 00:15:49.385
So first off, Sherlyn, welcome. Super happy to have you here.

222
00:15:50.245 --> 00:15:52.505
Hi, guys. I'm so excited to be here today.

223
00:15:53.610 --> 00:15:54.750
Alright, Sherlyn.

224
00:15:54.810 --> 00:16:01.310
So, yeah, what we're gonna be basically talking about today are nine search result settings that everyone should know about.

225
00:16:01.610 --> 00:16:05.550
So Jason and and Sherlyn, like, we've talked about in previous webinars,

226
00:16:06.705 --> 00:16:09.685
member type of posts are broken down in different sections.

227
00:16:10.065 --> 00:16:11.525
And one that comes often,

228
00:16:12.865 --> 00:16:14.964
is the, the search results section.

229
00:16:15.265 --> 00:16:20.245
So how would you go about editing the sidebar that shows up on on that search results page?

230
00:16:20.400 --> 00:16:25.280
How would you go about changing some of those settings that are available for you? Right?

231
00:16:25.280 --> 00:16:29.140
So what what we're gonna be basically doing today again is that Sherlyn's gonna

232
00:16:29.520 --> 00:16:31.220
walk us over over those,

233
00:16:32.400 --> 00:16:33.860
those very useful settings.

234
00:16:34.964 --> 00:16:38.485
Great to have you here in the webinar, Sherilyn. I know this is your, first time with us.

235
00:16:38.485 --> 00:16:42.745
Hopefully, not the last. I'll go ahead and pass over the, presenter,

236
00:16:43.765 --> 00:16:48.325
screen to you. So we'll be looking at your screen now. Alright. I just sent it over.

237
00:16:48.325 --> 00:16:49.125
You should be able to,

238
00:16:50.170 --> 00:16:54.350
accept that. And I'm pretty excited about this topic too because it's so basic,

239
00:16:54.730 --> 00:16:58.350
but their the settings are so powerful. So excited to see what you have for us today.

240
00:16:59.530 --> 00:17:03.950
Okay. So in order to edit the search result settings, we would need to go into the content

241
00:17:04.825 --> 00:17:06.845
and then type in the edit post settings.

242
00:17:07.465 --> 00:17:11.085
And then today, we're gonna be going over how to edit the blog

243
00:17:11.705 --> 00:17:12.445
search results.

244
00:17:13.225 --> 00:17:14.525
So let's hit edit,

245
00:17:15.225 --> 00:17:18.445
and then we're looking for the search results design tab.

246
00:17:19.850 --> 00:17:22.990
And then here we go. I have the page opened up to how

247
00:17:23.290 --> 00:17:27.390
a default web page opens up with default settings, default sidebars.

248
00:17:29.210 --> 00:17:33.950
And then we can go through and change these things and see how it affects the site on the live ad.

249
00:17:34.115 --> 00:17:37.715
So I was thinking we could start, like, the h one. I feel like this was pretty standard.

250
00:17:37.715 --> 00:17:40.455
You know, website blog doesn't add any characteristic

251
00:17:40.835 --> 00:17:44.835
to your site, so you can always pinpoint exactly what you're going for.

252
00:17:44.835 --> 00:17:48.855
So in this case, I'm talking about search results. Just change it website.

253
00:17:55.420 --> 00:17:56.800
So, yeah, you wanna basically

254
00:17:57.180 --> 00:17:58.240
tailor it towards

255
00:17:58.620 --> 00:18:01.520
your own website, make it a little bit more unique.

256
00:18:02.060 --> 00:18:04.960
I think that's a great place to use keywords also.

257
00:18:06.905 --> 00:18:14.845
So if, you know, if you're a pet training website, you can say pet training news and ideas or or something like that rather than just calling it website blog.

258
00:18:16.105 --> 00:18:20.650
And then it just you can hit the target audience that way. Make it more unique

259
00:18:21.310 --> 00:18:21.810
to

260
00:18:22.470 --> 00:18:24.330
which displays a little smaller results.

261
00:18:39.125 --> 00:18:44.725
I think it's perfect also if you are, you know, doing different the website blog and then the member articles.

262
00:18:44.725 --> 00:18:50.825
You can always add extra text so that your visitors can differentiate what's the difference between the member articles

263
00:18:51.790 --> 00:18:53.550
and the website blog. Absolutely.

264
00:18:53.550 --> 00:18:58.670
That that secondary input there, the the default h two, that's the second heading on the page.

265
00:18:58.670 --> 00:19:01.970
It actually serves multiple purposes. You brought up a great point, Sherilyn.

266
00:19:02.110 --> 00:19:04.530
You can explain what this section is about,

267
00:19:05.265 --> 00:19:05.505
like,

268
00:19:06.465 --> 00:19:10.085
a a description with more words, maybe eight to eight to 10 words.

269
00:19:10.305 --> 00:19:15.285
It's also great for search engine optimization because it's, again, it's another place to include

270
00:19:15.585 --> 00:19:18.405
relevant and related keywords to the page.

271
00:19:18.880 --> 00:19:21.700
Perfect. Yeah. And then, the search results per page.

272
00:19:22.000 --> 00:19:23.360
So this one I feel goes,

273
00:19:23.760 --> 00:19:26.820
hand in hand with the InstaLoad search results also.

274
00:19:27.919 --> 00:19:31.860
You know, you can change right now we have four articles.

275
00:19:32.345 --> 00:19:32.825
Four.

276
00:19:33.305 --> 00:19:34.425
We switch it over.

277
00:19:34.425 --> 00:19:41.005
As you can see now, there's no no, you know, text, no next page, no load more results

278
00:19:41.705 --> 00:19:45.965
because currently it's set to nine results per page. But if we switch that over to, like, two,

279
00:19:47.980 --> 00:19:50.480
then we'll see that, you know, we'll have more options.

280
00:19:57.980 --> 00:20:00.000
And then it shows up. So it's more visible.

281
00:20:01.025 --> 00:20:04.005
And then if you don't have the, install load,

282
00:20:04.705 --> 00:20:07.605
what you'll see so we'll switch this off to no.

283
00:20:08.385 --> 00:20:10.404
You don't have the VIP add on.

284
00:20:15.090 --> 00:20:16.630
Oh. It will get the little page.

285
00:20:17.410 --> 00:20:19.430
K. We'll work on the last page.

286
00:20:20.210 --> 00:20:21.510
Now here's a good question.

287
00:20:22.530 --> 00:20:25.750
What's the benefit of showing nine or 900 results,

288
00:20:26.530 --> 00:20:28.870
on the first load of the search results page?

289
00:20:29.445 --> 00:20:33.605
And I have to say there's a couple benefits to showing less results.

290
00:20:33.605 --> 00:20:37.144
For example, 10 or or 20 or even five in some cases.

291
00:20:38.245 --> 00:20:49.650
One is the page will load faster because if there's images on the page, maybe for the blog post or whatever it might be, the more images on a page, the longer it takes for the load to do its initial loading.

292
00:20:50.430 --> 00:20:56.930
Number two is, if you have pagination, which is are those numbers down there, you're also getting more clicks.

293
00:20:57.065 --> 00:21:02.424
So people are clicking through your site and visiting more pages on your site, which Google loves.

294
00:21:02.424 --> 00:21:06.445
When Google sees that a website is getting lots of clicks from their website visitors,

295
00:21:06.745 --> 00:21:15.480
they know or they assume that the website is providing some type of value for the visitors, and that can help with your rankings in Google search results.

296
00:21:16.660 --> 00:21:23.000
Lastly, the the InstaLoad search results that Sherilyn disabled a moment ago and instead showed these numbers,

297
00:21:23.620 --> 00:21:27.240
instead of getting loaded to the next page like page two, the InstaResults

298
00:21:27.940 --> 00:21:28.455
will just

299
00:21:29.335 --> 00:21:32.715
reveal more results, which is great for the mobile experience.

300
00:21:32.774 --> 00:21:35.654
That's kinda how Twitter and even Google search,

301
00:21:35.975 --> 00:21:41.590
results work on mobile now. You don't go to a second page. It just says click to view more results.

302
00:21:41.590 --> 00:21:44.470
So that's good for a mobile experience right there. Exactly.

303
00:21:44.470 --> 00:21:48.570
Because the page doesn't the page doesn't have to reload. It's just going to,

304
00:21:49.029 --> 00:21:50.169
display the next,

305
00:21:51.429 --> 00:21:52.409
set of results.

306
00:21:53.155 --> 00:21:57.235
Like an infinity scroll, so you don't have to really leave where you're at. Exactly.

307
00:21:57.235 --> 00:21:59.235
You don't have to reload the page all over again.

308
00:21:59.235 --> 00:22:03.735
It's just gonna reveal the next nine or next five posts when you click that button.

309
00:22:04.195 --> 00:22:07.750
So the next is post keyword search options. I think this one's a lot of fun.

310
00:22:08.370 --> 00:22:09.910
So it comes by default.

311
00:22:10.370 --> 00:22:13.430
It'll search, you know, your title, description, and the tags.

312
00:22:14.610 --> 00:22:22.735
And then this brings up something that Jason mentioned earlier where if if you have a lot of images, if you have a lot of, like, blog posts, it will slow down your site.

313
00:22:22.955 --> 00:22:25.855
So an option you can also have is just to search by the title.

314
00:22:26.794 --> 00:22:28.895
So we can switch so over here.

315
00:22:31.210 --> 00:22:33.550
So for example, when you're searching by title,

316
00:22:34.090 --> 00:22:39.230
the only results that will come up is if any of the words match the titles.

317
00:22:40.090 --> 00:22:41.070
So for example,

318
00:22:43.450 --> 00:22:43.950
modify.

319
00:22:50.825 --> 00:22:52.445
It'll just post up

320
00:22:52.745 --> 00:22:54.765
the article right away. It'll auto suggest.

321
00:22:56.265 --> 00:22:59.325
That one's great because you can kind of curate

322
00:23:00.590 --> 00:23:06.430
the the how wide you want a search to be, whether it's, again, just the title or just the description or other,

323
00:23:07.070 --> 00:23:09.490
metadata that's that's included in a post.

324
00:23:10.590 --> 00:23:13.650
That's one of the options. Right? The searching all the

325
00:23:14.404 --> 00:23:15.225
the metadata?

326
00:23:15.845 --> 00:23:21.044
Yeah. We'll show the, the default one. And this one helps a lot when the members aren't sure.

327
00:23:21.044 --> 00:23:23.465
Like, they don't remember exactly what's in your title.

328
00:23:24.404 --> 00:23:30.490
So, for example, this article right here, you had to edit default search results, that has the word permalink inside the article.

329
00:23:30.630 --> 00:23:33.690
If we weren't using the default option when we

330
00:23:34.710 --> 00:23:35.610
search permalink,

331
00:23:37.030 --> 00:23:41.210
you'll notice that the website the article shows up even though there's you can't even see

332
00:23:41.775 --> 00:23:43.075
the word. Gotcha.

333
00:23:43.455 --> 00:23:45.875
So if someone wanted the most amount of results,

334
00:23:46.175 --> 00:23:48.915
which setting would they turn on in this in this case?

335
00:23:49.775 --> 00:23:54.115
The last setting. And this works the best if you have added custom fields to your blog.

336
00:23:55.289 --> 00:23:58.649
Or any or any or any post type if you add custom fields.

337
00:23:58.649 --> 00:24:02.909
So it'll not only search the title or description, it'll also search any custom,

338
00:24:03.610 --> 00:24:05.389
fields that you've added for a post.

339
00:24:06.330 --> 00:24:09.130
Exactly. And I I didn't add any custom fields to these.

340
00:24:09.690 --> 00:24:10.485
Otherwise, we would

341
00:24:11.365 --> 00:24:12.265
show the example.

342
00:24:13.445 --> 00:24:17.385
But, actually, the default does the best job unless you, you know,

343
00:24:17.765 --> 00:24:20.825
feel like the speed is unimportant to you. Gotcha.

344
00:24:22.085 --> 00:24:24.505
And then here we have the page header, page,

345
00:24:24.885 --> 00:24:25.945
and the page footer.

346
00:24:26.450 --> 00:24:30.470
So these, what they do is just control how the page works, how it's displayed,

347
00:24:30.770 --> 00:24:34.550
and what information shows up when you complete you know, when you visit these pages.

348
00:24:35.330 --> 00:24:40.950
And typically, unless you're a developer or have knowledge or, you know, know how to edit these, it's

349
00:24:41.365 --> 00:24:43.385
typically best to just leave them as they are.

350
00:24:43.924 --> 00:24:55.705
So this is when you're crossing the realm between, like, beginner who just wants to use the regular settings, and then if you're a designer and you really wanna dive in there and really make the look and feel of the of that page, your own.

351
00:24:56.170 --> 00:24:59.790
And then we have this, the restore default code for the member feature.

352
00:25:00.810 --> 00:25:01.790
This one helps

353
00:25:02.250 --> 00:25:03.470
if, you know, you wanna

354
00:25:03.770 --> 00:25:07.150
have the newest functionality available for the blog articles.

355
00:25:07.290 --> 00:25:12.325
If you, you know, feel like you go to the demo site and you see that there's this new little,

356
00:25:13.025 --> 00:25:19.265
you know, feature on it, you don't have it, and you're wondering why, it's most likely that you don't have the most recent code available.

357
00:25:19.265 --> 00:25:24.165
So this is a great way to go in there and make sure your website's using all the newest functionality available.

358
00:25:24.710 --> 00:25:31.850
So so Brilliant Directories has a repository of, like, a bank of all the default code for how the search results should look for the different post types.

359
00:25:31.990 --> 00:25:38.490
If you've done custom work on your search results page, would you wanna use this tool, the restoring the default code, Sherilyn?

360
00:25:39.635 --> 00:25:42.615
No. Because it would just delete all of that custom code.

361
00:25:43.075 --> 00:25:47.554
It would just keep what BD has and then anything else you've added will be lost.

362
00:25:47.554 --> 00:25:53.570
So if you want to do something like that, what I recommend is copying and pasting that code into, you know, a Word document,

363
00:25:54.990 --> 00:26:00.770
updating the code, and then seeing how you can, you know, reestablish that custom code into the new settings.

364
00:26:01.070 --> 00:26:02.530
Gotcha. Perfect. Thanks.

365
00:26:03.070 --> 00:26:06.850
And then here we have the fun the fun ones. The order results by.

366
00:26:07.294 --> 00:26:09.475
You know, you have plenty of options here.

367
00:26:10.255 --> 00:26:11.475
You can do random

368
00:26:11.775 --> 00:26:12.595
by title.

369
00:26:14.735 --> 00:26:16.595
We can do let's try the alphabetical.

370
00:26:17.375 --> 00:26:19.075
We'll save that. Actually,

371
00:26:19.455 --> 00:26:21.715
three times this week in the Facebook group,

372
00:26:22.660 --> 00:26:28.580
there were questions posted, and and the answer was by navigating and showing them the order results by drop down here.

373
00:26:28.580 --> 00:26:31.960
And it and we were able to solve their problem with what they were trying to achieve.

374
00:26:32.900 --> 00:26:37.240
Yeah. It just really depends on, like, what you're trying to showcase with the business.

375
00:26:38.325 --> 00:26:40.425
Let me see. Let's refresh this.

376
00:26:41.445 --> 00:26:42.825
Let's see now they're all alphabetical.

377
00:26:43.125 --> 00:26:43.625
AACH.

378
00:26:45.205 --> 00:26:49.385
And then it's good if you have, like, events. You can do, you know, by start date, end date.

379
00:26:49.925 --> 00:26:51.304
You can do post IDs,

380
00:26:53.530 --> 00:26:55.870
most recent. So it's you have a lot of options.

381
00:26:57.770 --> 00:27:00.430
And then here we can change the sidebars.

382
00:27:01.210 --> 00:27:06.670
So right now, we're just using the default, the website blog article search, and the, join our newsletter.

383
00:27:08.615 --> 00:27:11.434
And then so these sidebars, the sidebar to use,

384
00:27:12.695 --> 00:27:16.235
you have the options. And these are the same sidebars found within the sidebar manager.

385
00:27:17.095 --> 00:27:18.235
So you can do the

386
00:27:18.855 --> 00:27:22.475
post search results, which is the default, and that's the best one to use.

387
00:27:22.750 --> 00:27:27.090
We can go ahead and switch that just to see what happens. Let's see the member profile page.

388
00:27:29.470 --> 00:27:32.130
So you can always go in and customize these to be different,

389
00:27:32.669 --> 00:27:34.289
and then create it specifically

390
00:27:34.590 --> 00:27:37.250
for blogs or events, any feature you'd like.

391
00:27:37.705 --> 00:27:37.945
That's right.

392
00:27:37.945 --> 00:27:45.405
If you wanted to put specific banners in different sidebars and then use those sidebars for different post types like you mentioned, events or property listings,

393
00:27:45.865 --> 00:27:49.545
you definitely have the control there to kind of further customize the page.

394
00:27:49.705 --> 00:27:54.130
And I see you've added the the sidebar that's on member profile pages here now. Yep.

395
00:27:54.130 --> 00:27:58.789
Just to show how easily you can change this over and it the effects go right away.

396
00:27:59.250 --> 00:28:00.630
So let's switch that over.

397
00:28:01.090 --> 00:28:02.789
Back to the post stroke results.

398
00:28:07.825 --> 00:28:08.945
And then here's where we,

399
00:28:09.265 --> 00:28:11.505
pick the sidebar search modules. So that would be

400
00:28:12.465 --> 00:28:13.845
let's refresh this.

401
00:28:15.985 --> 00:28:19.380
This right here. This website blog article search. This little module.

402
00:28:21.919 --> 00:28:25.460
And then here we can pick, again, plenty of options. You can

403
00:28:25.760 --> 00:28:30.179
you know, instead of searching for the blog articles within the blog page, you can

404
00:28:30.495 --> 00:28:32.995
have them search for top and sub locations.

405
00:28:33.775 --> 00:28:35.875
You can have them search for other features,

406
00:28:36.655 --> 00:28:37.635
like top categories,

407
00:28:38.255 --> 00:28:40.355
which is still how easy it is also.

408
00:28:42.175 --> 00:28:46.035
Yeah. I've seen a site where their main main focus was searching coupons.

409
00:28:46.309 --> 00:28:55.130
So even on their blog section, they maintain the coupon search module there because that's the number one focus they wanted people to have on their website was that coupon search.

410
00:28:56.790 --> 00:28:59.370
Yes. You'll notice, here you can just, you know,

411
00:28:59.695 --> 00:29:08.335
even when they're on the blog articles, if the blog articles are about how to do things or, you know, new restaurants opening up, if they see that, they can come in here and search for it.

412
00:29:08.335 --> 00:29:11.775
You know, location. Oh, okay. I see an article here about this restaurant.

413
00:29:11.775 --> 00:29:14.435
Let me look it up on the site. Let's see if it's available here.

414
00:29:14.850 --> 00:29:15.090
So

415
00:29:16.850 --> 00:29:19.590
and then the default one will always be the first option.

416
00:29:24.049 --> 00:29:27.350
And I also wanted to point out, if you wanna scroll up here,

417
00:29:27.904 --> 00:29:29.125
for those of you that,

418
00:29:30.304 --> 00:29:35.125
are, again, more for developers and designers out there, the h one and the h two

419
00:29:35.664 --> 00:29:43.680
also support both PHP and if you wanted to put widget short code in there, which opens up the possibility to make the titles a little bit more dynamic,

420
00:29:44.220 --> 00:29:48.640
based on searches that are happening. So you you can use more than just plain text there.

421
00:29:48.700 --> 00:29:51.760
And then we've covered in previous webinars that page header,

422
00:29:52.700 --> 00:29:53.200
again,

423
00:29:53.905 --> 00:29:58.245
somewhat more for the designers and developers out there. The first box there for the code,

424
00:29:58.945 --> 00:29:59.684
you can

425
00:30:00.225 --> 00:30:04.485
start the page, the search results, maybe with quick links or banner advertisements

426
00:30:05.345 --> 00:30:05.745
or,

427
00:30:06.145 --> 00:30:09.880
other content that you wanna put there, that starts ahead of

428
00:30:10.260 --> 00:30:14.120
the search results. So there's really good control here for the page.

429
00:30:14.179 --> 00:30:17.559
And there's actually, one more control that I wanted to

430
00:30:17.940 --> 00:30:20.360
share, Sherilyn. If you go to the design settings,

431
00:30:21.764 --> 00:30:28.264
you can actually decide whether the sidebar is on the left or the right side of the main body content,

432
00:30:28.965 --> 00:30:31.384
or you can also choose to hide the sidebar

433
00:30:31.924 --> 00:30:32.424
altogether.

434
00:30:32.565 --> 00:30:37.280
If you go there and click on sidebar alignment, and then it's gonna be the post search results.

435
00:30:38.220 --> 00:30:41.600
Right now, it's aligned to the left. We can go ahead and switch it to the right,

436
00:30:42.140 --> 00:30:44.400
and, let's see what that looks like.

437
00:30:52.365 --> 00:30:57.005
Perfect. So now the body content is on the left and the the sidebars on the right.

438
00:30:57.005 --> 00:31:00.545
Just depends what your preference is and styling you're using, for your website.

439
00:31:01.405 --> 00:31:05.185
Rick, do you have any final notes about, these these settings here or Sherlyn?

440
00:31:06.049 --> 00:31:09.970
Well, the, there's so many there's so many settings there that,

441
00:31:10.370 --> 00:31:16.070
one thing that I would do definitely would be, of course, figure out what you are aiming for, what's the main goal of your website,

442
00:31:16.370 --> 00:31:17.590
and stick to it,

443
00:31:17.970 --> 00:31:20.525
and then start and see how that goes.

444
00:31:20.525 --> 00:31:29.345
Don't don't I mean, what I'm trying to say is that don't don't try to sit down and figure out what eventually your user might end up wanting to use your website for.

445
00:31:29.405 --> 00:31:32.370
Test it out. Get them to tell you If they're not,

446
00:31:32.770 --> 00:31:39.090
happy with the sidebar that you're using, then this is how you go go about changing it, and you have this functionality here.

447
00:31:39.090 --> 00:31:44.290
If they get you give you feedback saying, like, on the mobile I mean, I see so many results.

448
00:31:44.290 --> 00:31:46.130
It's so difficult to navigate. Alright.

449
00:31:46.130 --> 00:31:50.845
So let me go ahead and and set up the install then to make to make it easier for them.

450
00:31:50.985 --> 00:31:53.405
So there's a lot of functionality here,

451
00:31:54.105 --> 00:31:56.525
but don't get carried away. That'll be my advice.

452
00:31:57.065 --> 00:32:01.325
And then just launch it, get your feedback, and work with the customer of your website.

453
00:32:01.700 --> 00:32:05.940
And, Sherlyn, great job. That that was amazing. Thank you very much for that. Of course.

454
00:32:05.940 --> 00:32:10.600
I was, very excited to be here. Alright. Perfect. Let's see if anyone has any, questions

455
00:32:10.900 --> 00:32:15.160
about this page here. Colette, I see you got your hand up. How are you today, Colette?

456
00:32:15.795 --> 00:32:19.975
Good. And you? Good. Good. Good. Remind us where you're calling in from today.

457
00:32:20.435 --> 00:32:23.415
From New Zealand. So it's Valentine's Day for us already.

458
00:32:24.035 --> 00:32:26.435
Well, we love that you're on the webinar with us today.

459
00:32:26.435 --> 00:32:29.095
So we're sending our love here from BD to New Zealand.

460
00:32:29.700 --> 00:32:32.919
And what's your question for us today? My question's about the events

461
00:32:33.220 --> 00:32:34.039
search results.

462
00:32:35.140 --> 00:32:39.320
What I find is that the posted on date, which

463
00:32:39.940 --> 00:32:43.960
displays above the picture, is a bit confusing for people looking.

464
00:32:44.245 --> 00:32:48.745
They tend to think that that's the event date, not the posted on date.

465
00:32:48.965 --> 00:32:51.544
Is there a way an easy way of hiding that?

466
00:32:51.845 --> 00:32:54.345
Yes. Let me, grab the controls here.

467
00:32:55.524 --> 00:32:57.465
So this is one of those where,

468
00:32:58.290 --> 00:32:59.830
you're gonna want to go into,

469
00:33:00.690 --> 00:33:01.670
the code here.

470
00:33:03.010 --> 00:33:05.270
Let me just show you what you might need to do.

471
00:33:06.530 --> 00:33:07.730
Let's go to search results.

472
00:33:07.730 --> 00:33:13.110
So I'm going to edit post settings, and I'm gonna edit the events setting, and I'm going to search results design.

473
00:33:13.395 --> 00:33:17.815
And just so it's a fair playing field here, let me restore the default code for the events.

474
00:33:18.195 --> 00:33:20.935
So we're this is probably what's on your site.

475
00:33:22.835 --> 00:33:23.335
And,

476
00:33:25.235 --> 00:33:27.655
basically, what you can do is is this.

477
00:33:29.190 --> 00:33:32.789
Do you see this class here? It says posted by in between these two spans.

478
00:33:32.789 --> 00:33:35.210
I hate to get into the code, but it's basically

479
00:33:36.470 --> 00:33:40.809
from one span to the next span. You can just, delete that,

480
00:33:41.990 --> 00:33:43.130
and it will show

481
00:33:43.654 --> 00:33:47.654
the post doc. Could delete it, it's it gave an error. So

482
00:33:48.534 --> 00:33:49.034
Okay.

483
00:33:49.654 --> 00:33:53.495
Let's let's do let's do it together on your site. Do you mind if I go to your site real quick? Yeah.

484
00:33:53.495 --> 00:33:56.635
Sure. Cellandconnect.c0.nzed.

485
00:33:56.920 --> 00:33:58.460
Yeah. That's what we're here for.

486
00:33:59.880 --> 00:34:00.380
Alright.

487
00:34:00.680 --> 00:34:03.020
So let's, go look at your events first.

488
00:34:03.960 --> 00:34:09.260
So that would be let's go. Things to do. There you go. Is it gonna be events?

489
00:34:09.560 --> 00:34:11.554
Yeah. That's it. Okay. Great.

490
00:34:11.775 --> 00:34:16.014
So, yeah, it says posted on you know, that's the create date and then obviously the date.

491
00:34:16.014 --> 00:34:18.835
I could see how that could be a little, confusing for some people,

492
00:34:19.214 --> 00:34:22.594
but let's go ahead and remove that for you. Edit post settings.

493
00:34:25.740 --> 00:34:27.680
And we'll go to your events,

494
00:34:29.100 --> 00:34:30.000
which are

495
00:34:30.300 --> 00:34:31.040
right here.

496
00:34:35.180 --> 00:34:37.360
I'll just remove that whole line for you there.

497
00:34:41.635 --> 00:34:46.135
So here it is. Actually, I take it back. It was, right here that you wanna remove,

498
00:34:46.835 --> 00:34:48.135
and we'll hit save.

499
00:34:48.514 --> 00:34:49.895
So just those two lines.

500
00:34:56.050 --> 00:35:00.770
Great. So now it says the, buy do you wanna remove the member also who posted it? Yeah.

501
00:35:00.770 --> 00:35:02.070
Let's remove the member.

502
00:35:02.450 --> 00:35:04.470
So this is where, we'll just remove,

503
00:35:05.705 --> 00:35:07.005
this whole line here.

504
00:35:15.145 --> 00:35:20.378
There's another way to do it with CSS where you kinda just put a rule in the design settings, but, this is pretty quick.

505
00:35:20.378 --> 00:35:26.056
So there you go. Now it's just showing the the event there. Super. Okay? Alright. That's great.

506
00:35:26.056 --> 00:35:31.401
Thank you very much. Thank you. I think I saw one more question here. Vijay.

507
00:35:31.401 --> 00:35:35.005
Vijay, how are you doing today? Hi, Jason. How are you? Excellent.

508
00:35:35.005 --> 00:35:36.305
Where are you calling in from today?

509
00:35:36.925 --> 00:35:40.845
I'm also calling from Auckland, New Zealand. Okay. Okay. New Zealand in the house.

510
00:35:40.925 --> 00:35:42.385
What's your question for us today?

511
00:35:42.765 --> 00:35:44.965
Okay. So, I actually just jumped on the webinar.

512
00:35:44.965 --> 00:35:49.950
I was a little bit late, but I came in at looks like the perfect time because, my question's about the sidebars.

513
00:35:50.730 --> 00:35:54.510
So we're just using the listings module, so it's just members.

514
00:35:55.450 --> 00:36:00.349
And we wanna put a different sidebar, kinda like very similar to the property search sidebar

515
00:36:01.515 --> 00:36:04.015
for only one of the categories. So

516
00:36:04.315 --> 00:36:06.155
I've been trying to figure out how to do it,

517
00:36:06.555 --> 00:36:10.075
whether or not I make a different level of products.

518
00:36:10.075 --> 00:36:14.015
So, for example, if there was a premium advertiser, they would have a different

519
00:36:14.619 --> 00:36:15.119
sidebar.

520
00:36:16.140 --> 00:36:19.760
The main reason for it is that we've got an event planning directory, and

521
00:36:20.859 --> 00:36:24.000
all the services in the directory are gonna be, like,

522
00:36:24.300 --> 00:36:29.185
for example, DJs or photographers. But specifically for the venues, we

523
00:36:29.485 --> 00:36:34.465
want them to be able to filter a little bit more by maybe the capacity of the room and things like that.

524
00:36:34.925 --> 00:36:35.425
Okay.

525
00:36:36.045 --> 00:36:39.745
I have two responses for you. That's a valid that's a very valid question.

526
00:36:40.445 --> 00:36:42.465
So by default right now,

527
00:36:43.150 --> 00:36:51.330
there's no quick setting to to switch the sidebar based on the category, just the type of post, like if it's a blog post or an event post.

528
00:36:51.710 --> 00:36:55.310
And there it's super valuable to be able to to be able to,

529
00:36:56.030 --> 00:36:56.530
potentially

530
00:36:57.105 --> 00:36:59.185
also have a sidebar based on the category.

531
00:36:59.185 --> 00:37:02.805
Again, because mainly because of advertisers that wanna be in that category.

532
00:37:03.744 --> 00:37:11.045
The short answer for now is you can create a custom widget with custom code and you can create like a PHP if statements.

533
00:37:11.460 --> 00:37:12.599
If it's this category,

534
00:37:13.060 --> 00:37:14.040
show this content.

535
00:37:14.740 --> 00:37:17.540
That's what you could do right now. It's very straightforward and very easy.

536
00:37:17.540 --> 00:37:23.235
Probably someone in the marketplace can do that one time setup for you, and, you can just work with that code.

537
00:37:23.715 --> 00:37:25.155
The second part is,

538
00:37:25.555 --> 00:37:27.255
I'm glad that you mentioned this.

539
00:37:27.715 --> 00:37:29.895
We do have an add on that's coming soon.

540
00:37:30.515 --> 00:37:35.735
There's actually a lot of add ons coming soon, and it's going to be the category SEO booster.

541
00:37:36.470 --> 00:37:39.690
And what you're gonna be able to do with that is not only,

542
00:37:40.789 --> 00:37:43.450
show custom content based on category,

543
00:37:44.390 --> 00:37:47.849
and meta meta tags as well, but you'll also be able to define

544
00:37:48.150 --> 00:37:49.369
a specific sidebar

545
00:37:49.750 --> 00:37:50.475
you'd like

546
00:37:51.195 --> 00:37:52.895
to display for that category.

547
00:37:53.275 --> 00:37:54.975
I don't have an exact date on,

548
00:37:55.355 --> 00:37:55.995
this one,

549
00:37:56.635 --> 00:37:58.975
but this this is gonna solve your problem,

550
00:37:59.995 --> 00:38:01.695
for for what you're looking to do.

551
00:38:02.155 --> 00:38:03.935
Awesome. Okay. Yeah. That sounds exactly

552
00:38:04.430 --> 00:38:07.570
So category boost the wall that you define the sidebars.

553
00:38:07.870 --> 00:38:08.350
Yes.

554
00:38:08.350 --> 00:38:15.410
For your member categories and put I think potentially the post categories also, like event categories, blog categories, and so on.

555
00:38:16.430 --> 00:38:18.210
Okay. That is awesome.

556
00:38:18.535 --> 00:38:19.035
Okay.

557
00:38:19.335 --> 00:38:26.315
And just while we're on this page for these coming soon, ones, I just wanna let everyone know I saw a preview of the member chat,

558
00:38:26.935 --> 00:38:27.435
functionality

559
00:38:27.735 --> 00:38:31.655
today, and we're looking for a release in the next week and a half to two weeks.

560
00:38:31.655 --> 00:38:34.800
So that should be available for everyone in the VIP add ons club.

561
00:38:34.800 --> 00:38:37.140
The sell digital downloads is also looking,

562
00:38:37.520 --> 00:38:41.060
for to be a two week time span time frame before that's released.

563
00:38:42.160 --> 00:38:46.720
And then after that, it's gonna be the bookmark counter and the profile cover photo.

564
00:38:46.720 --> 00:38:51.925
So probably after these four are released, I think we're gonna get into the category SEO Booster, BJ.

565
00:38:52.625 --> 00:38:53.585
Cool. That's awesome.

566
00:38:53.585 --> 00:38:57.445
I've just got one more question just relating to that same question I asked earlier.

567
00:38:57.585 --> 00:39:02.085
I I'm specifically talking about a venue trying to sign up as a as a listing.

568
00:39:02.780 --> 00:39:05.040
Now can I create a different form

569
00:39:05.500 --> 00:39:06.000
for

570
00:39:06.780 --> 00:39:07.280
Yes?

571
00:39:07.820 --> 00:39:12.880
Yes. Yes. Yes. Let me show you how. I'm not gonna modify anything on your on your site, Colette.

572
00:39:13.260 --> 00:39:15.500
But what you wanna do is you wanna create that.

573
00:39:15.500 --> 00:39:20.035
You can you can clone a form that's on your site, change the fields, which is what you want.

574
00:39:20.035 --> 00:39:23.975
You want you want the vendor that vendor to input different information. Correct?

575
00:39:24.675 --> 00:39:27.075
Yeah. And then under your manage products

576
00:39:27.715 --> 00:39:29.895
let me just edit a product real quick.

577
00:39:30.680 --> 00:39:32.860
So based on this membership level,

578
00:39:33.560 --> 00:39:39.180
under profile, you can choose the different form that they're gonna be presented with to fill out,

579
00:39:39.560 --> 00:39:43.900
for their contact details tab, their listing details tab, and the about tab.

580
00:39:44.165 --> 00:39:47.785
So different types of membership levels, you can create alternate forms,

581
00:39:48.405 --> 00:39:52.265
and those members will then be presented with those forms to provide that information.

582
00:39:53.685 --> 00:39:58.185
Sure. So in this case, if I just had one, like, let's add 20 categories, but one category

583
00:39:58.770 --> 00:40:03.170
had a different form. I'd create a different membership level for that, category. Is that right?

584
00:40:03.170 --> 00:40:06.930
Yes. It would to show different forms is based on different membership levels.

585
00:40:06.930 --> 00:40:10.790
So, yeah, you you could and and one last thing is if you're gonna create

586
00:40:11.090 --> 00:40:13.750
the the membership level with the preset category,

587
00:40:14.075 --> 00:40:17.855
you definitely wanna take advantage of this new feature we added a couple months ago.

588
00:40:17.915 --> 00:40:22.015
It will pre select excuse me. It's here. Pre select the top level category

589
00:40:22.635 --> 00:40:24.095
when people sign up.

590
00:40:24.155 --> 00:40:30.710
And then when they're when they're filling out their contact details, you'll hide the ability for them to change their top level category.

591
00:40:30.849 --> 00:40:40.790
So that way, it will lock them into this the pre pre selected top level category as they're joining your site, giving you more control over what the members can and can't change.

592
00:40:42.185 --> 00:40:46.365
Cool. Yep. No. That's awesome. That answers all my questions. Alright, BJ. Thanks so much.

593
00:40:47.545 --> 00:40:52.744
Alright, guys. Good stuff there. Well, Sherilyn and Rick, thank you so much for this segment.

594
00:40:52.744 --> 00:40:56.640
I think I learned a little bit, and I hope you guys enjoyed it out there too. Thank you. Thank you.

595
00:40:56.640 --> 00:40:58.680
It was great. And thank you, Shirley.

596
00:40:58.680 --> 00:41:03.400
And as as Jason said before, we really hope this is not the last one. Definitely not. No.

597
00:41:03.400 --> 00:41:05.020
I hope to be a part of many more.

598
00:41:05.560 --> 00:41:08.520
Alright, guys. Let's keep things moving here with,

599
00:41:08.920 --> 00:41:09.420
today's

600
00:41:09.800 --> 00:41:11.020
tip of the week.

601
00:41:11.325 --> 00:41:20.305
We were bouncing around ideas, Rick, Patrick, Sherilyn, and myself before the webinar, and we thought covering member reviews, which is something we haven't covered in a long time,

602
00:41:20.685 --> 00:41:25.105
would be great for this week's tip of the week. So we're gonna focus on five

603
00:41:25.580 --> 00:41:27.040
important ways to leverage

604
00:41:27.420 --> 00:41:28.400
member reviews

605
00:41:28.860 --> 00:41:30.320
on your website.

606
00:41:30.620 --> 00:41:32.080
And by a show of hands,

607
00:41:32.620 --> 00:41:40.234
how many people out there, if you wanna just use the raise your hand feature, are using or have activated member reviews on your website.

608
00:41:40.535 --> 00:41:42.234
Let's see if the hand's up

609
00:41:42.694 --> 00:41:47.255
there. I think by the by the show of hands, I'd say about, 25%

610
00:41:47.255 --> 00:41:50.055
of the attendees here today are using a member review.

611
00:41:50.055 --> 00:41:55.940
So, hopefully, after this presentation, more of you can activate and enable this feature on your site.

612
00:41:56.240 --> 00:41:58.580
So what are member reviews? Pretty self explanatory.

613
00:41:59.440 --> 00:42:02.339
Visitors, come to your website and they write testimonials,

614
00:42:02.640 --> 00:42:03.700
feedback, reviews

615
00:42:04.080 --> 00:42:06.500
about the experiences they've had with the businesses

616
00:42:06.880 --> 00:42:09.859
and members listed in your directory.

617
00:42:10.734 --> 00:42:16.335
Some some of the benefits of member reviews, and they actually go beyond, the six things that we've listed here.

618
00:42:16.335 --> 00:42:21.695
Pat, I'm gonna pass it over to you because you, kind of helped come up with the majority of this list here.

619
00:42:21.695 --> 00:42:26.940
Besides the unique content, because when people write reviews, it's generally unique content and Google loves that.

620
00:42:26.940 --> 00:42:28.480
It makes it makes your site,

621
00:42:28.780 --> 00:42:31.600
fresh and unique and helps with your search engine rankings.

622
00:42:31.820 --> 00:42:36.800
Can you tell us a little bit about, you know, publishing positive reviews on social media channels?

623
00:42:37.914 --> 00:42:40.654
Yeah. Absolutely. I think that that reviews overall

624
00:42:40.954 --> 00:42:42.895
is is probably one of the most underutilized

625
00:42:43.355 --> 00:42:45.454
features on on directory websites.

626
00:42:45.835 --> 00:42:49.934
And and the reason I say that is that from an end user's perspective,

627
00:42:50.330 --> 00:42:53.470
as well as from a member's perspective, it's the one type of content

628
00:42:53.850 --> 00:43:00.270
that visitors of your website really find helpful and members of your website really benefit from if they're positive reviews.

629
00:43:01.050 --> 00:43:05.450
And, basically, it's a way to make everybody happy and drive great traffic to your website.

630
00:43:05.450 --> 00:43:08.245
So when you're when you're getting good reviews from your members,

631
00:43:08.625 --> 00:43:15.105
that's basically taking care of coming up with good content because I know a lot of people struggle with stuff to write on social media.

632
00:43:15.105 --> 00:43:19.685
What do I post on Facebook? What do I post on Twitter? What do I post on Instagram?

633
00:43:20.280 --> 00:43:24.460
And, basically, giving a shout out to a member that got a great review in your community

634
00:43:25.000 --> 00:43:36.395
when other if I have an a lawyer directory and I see one of my comp competing lawyers or another firm get a shout out on social media, I'm gonna be like, what is this company that is giving a shout out to my competitor?

635
00:43:36.395 --> 00:43:40.575
I mean, my curiosity is going to be peaked. So there's lots of positives

636
00:43:41.115 --> 00:43:48.170
that come from really starting to focus on your review module, and Brilliant Directories has a really easy to use reviews module.

637
00:43:48.170 --> 00:43:50.430
And and and and in this in this presentation,

638
00:43:51.210 --> 00:43:53.609
I'm really excited to show people all the different options.

639
00:43:53.609 --> 00:43:58.665
And depending on the type of site you have, you could choose a strategy that really works that's gonna work well for you.

640
00:43:59.225 --> 00:44:03.705
Yeah. I think at the end of the day, reviews help with your SEO. It's more content for you to share.

641
00:44:03.705 --> 00:44:06.265
And when people see reviews, they're gonna react to it.

642
00:44:06.265 --> 00:44:11.220
So it's a great way to engage members, perspective members, visitors on your website, and so on.

643
00:44:11.619 --> 00:44:13.960
Yep. Alright. So we were talking about

644
00:44:15.060 --> 00:44:16.200
five ways to leverage,

645
00:44:16.900 --> 00:44:19.560
reviews for your site, and there's five key settings,

646
00:44:20.420 --> 00:44:26.840
that you can enable on your Brilliant Directories website that give you a little bit more form and control over the behavior

647
00:44:27.355 --> 00:44:28.175
of reviews,

648
00:44:28.475 --> 00:44:30.575
and how members interact with them.

649
00:44:31.275 --> 00:44:36.415
Let's start with the first three. They have to do with how reviews are approved or moderated.

650
00:44:37.915 --> 00:44:40.015
So you can use these different settings

651
00:44:40.740 --> 00:44:44.680
for each different membership level. So your free members can have a different set of,

652
00:44:45.140 --> 00:44:47.780
privileges than your paying premium members.

653
00:44:47.780 --> 00:44:52.360
So the first one would be reviews are automatically posted without moderation.

654
00:44:52.420 --> 00:44:57.835
So a visitor comes to the site, they publish a review, and it's live on the member's profile,

655
00:44:58.215 --> 00:44:59.195
right then and there.

656
00:44:59.735 --> 00:45:01.355
The second one is where

657
00:45:01.735 --> 00:45:10.760
you can give the privilege of your members to pick and choose which reviews they want on their profile and which ones they want to delete from their their profile.

658
00:45:10.980 --> 00:45:13.880
Naturally, they'll probably want to remove the negative reviews,

659
00:45:14.420 --> 00:45:15.080
and therefore,

660
00:45:15.780 --> 00:45:19.480
they'll it's more like having a bunch of testimonials on their profile page.

661
00:45:20.020 --> 00:45:26.295
The third one requires a little bit more work from you, the admin and website owner, is where you,

662
00:45:27.075 --> 00:45:30.935
approve and delete reviews as they're published and sent into the system.

663
00:45:31.395 --> 00:45:34.355
And then four and five here are two really cool settings.

664
00:45:34.355 --> 00:45:40.770
One of them is allowing members to reply to reviews, which is another way to add more unique content to your site, again, which Google loves.

665
00:45:41.150 --> 00:45:47.950
And number five is actually rewarding your members by pre sorting them on your website by members that have the most reviews.

666
00:45:47.950 --> 00:45:51.135
So, obviously, that's gonna encourage listed members to,

667
00:45:51.935 --> 00:45:56.515
generate and acquire reviews on your website. So let's look at the pros and cons

668
00:45:56.895 --> 00:46:02.115
of these different settings and different models that you can have for member reviews on your website.

669
00:46:02.255 --> 00:46:04.415
Pat, I know you had strong opinions on this one.

670
00:46:04.415 --> 00:46:07.580
You said that if you were gonna have a review site, this is is probably

671
00:46:07.960 --> 00:46:12.220
the the one you would start with is letting visitors publish their reviews without any moderation.

672
00:46:13.560 --> 00:46:13.880
Yeah.

673
00:46:13.880 --> 00:46:23.625
And the reason I say that is and and I understand why a lot of people opt to have members control if a review goes live or not because you're thinking that's my customer.

674
00:46:23.625 --> 00:46:27.725
I don't wanna have a a paying customer get a negative review and not get published.

675
00:46:28.025 --> 00:46:31.065
And and that's okay, and we'll definitely go over that in another slide.

676
00:46:31.065 --> 00:46:32.845
There are positives to that approach.

677
00:46:33.065 --> 00:46:37.700
And like I said earlier, it really depends on your views and your particular niche, what you think,

678
00:46:38.000 --> 00:46:40.500
is isn't the right strategy. In my opinion,

679
00:46:40.960 --> 00:46:46.020
the person I wanna take care of the most is the end user, the person that is visiting my website.

680
00:46:46.480 --> 00:46:50.020
And I'd like you to put yourself in the shoes of a visitor. I go to a restaurant,

681
00:46:50.685 --> 00:46:53.105
and I had an absolutely terrible experience.

682
00:46:53.565 --> 00:46:57.485
And I I I wanna leave a review, and I wanna let people know it wasn't a good experience.

683
00:46:57.485 --> 00:46:58.625
I come to your website,

684
00:46:59.005 --> 00:47:02.305
and I publish the review. I go out of my way. I write a long description,

685
00:47:03.005 --> 00:47:07.570
about what happened. I hit I hit send, and then I'm like, oh, it didn't get published.

686
00:47:07.870 --> 00:47:09.970
And then maybe I'll understand there's a moderation.

687
00:47:10.030 --> 00:47:16.370
But if it doesn't ever go live on the website as an end user, I'm gonna be I'm gonna be pretty frustrated,

688
00:47:16.830 --> 00:47:19.410
and it might seem like, an illegitimate illegitimate

689
00:47:20.190 --> 00:47:20.690
website

690
00:47:21.165 --> 00:47:26.045
that's protecting its members. So I might not trust that any longer as a review site.

691
00:47:26.045 --> 00:47:35.400
And and for those of you listening to this, I definitely want you to stay till the end of this presentation because at the end of this, we're gonna give you guys some ninja strategies on how to overcome that.

692
00:47:35.400 --> 00:47:44.520
So if you absolutely want to have members have control, we're gonna give you guys some great tips on how you can avoid having the public think that it's a scam, so to speak.

693
00:47:44.520 --> 00:47:47.900
So so definitely hang in there. But if it is a review website,

694
00:47:48.515 --> 00:47:54.615
if that is your focus, if it's one of the core features of your site, I always do recommend having it go live

695
00:47:54.995 --> 00:47:57.335
right away and giving that end user,

696
00:47:58.115 --> 00:48:00.615
an experience that that that they would expect.

697
00:48:01.329 --> 00:48:03.569
Not only that. Yeah. I think that's what users expect.

698
00:48:03.809 --> 00:48:08.630
I use Yelp and I leave reviews on Yelp, and I'm happy to see that my review is is live instantly.

699
00:48:09.250 --> 00:48:12.378
You can always people can always flag reviews or the member there's always you can moderate or remove reviews after they've been published.

700
00:48:12.378 --> 00:48:13.670
They don't have to live if if they violate your

701
00:48:14.105 --> 00:48:15.545
reviews after they've been published.

702
00:48:15.545 --> 00:48:19.885
They don't have to live up if if they violate your review guidelines or whatever you create

703
00:48:20.424 --> 00:48:22.045
for for your guidelines for reviews,

704
00:48:22.424 --> 00:48:25.404
you can always eventually delete those even after they're

705
00:48:25.704 --> 00:48:26.184
published.

706
00:48:26.820 --> 00:48:31.140
Part of what I wanted to do here, Pat, is actually showing people how they could set these settings up.

707
00:48:31.140 --> 00:48:39.220
So when people publish reviews, how it can get the the different rules that we have here, how the in this case, they can get published without any moderation.

708
00:48:39.220 --> 00:48:42.200
So let's take a quick example of the site we have as an example.

709
00:48:43.434 --> 00:48:46.315
So we use this, interior design website here.

710
00:48:46.315 --> 00:48:49.454
And, actually, let's, leave a review for this member here.

711
00:48:50.075 --> 00:48:53.194
Nope. This membership level doesn't have the ability to leave reviews.

712
00:48:53.194 --> 00:48:55.214
Let's find a member who does have reviews.

713
00:48:57.110 --> 00:48:59.050
Okay. This person here.

714
00:48:59.990 --> 00:49:04.010
Alright. So let's write a review for this sample member, Stacy Hartwell,

715
00:49:04.950 --> 00:49:07.850
and I'll show you the settings after this. So this is a

716
00:49:08.150 --> 00:49:09.610
test review from Jason,

717
00:49:12.865 --> 00:49:15.125
and this is an awesome

718
00:49:16.145 --> 00:49:16.645
review.

719
00:49:17.105 --> 00:49:18.565
And we'll give five stars

720
00:49:19.984 --> 00:49:20.724
all around.

721
00:49:22.464 --> 00:49:26.165
And we'll do JasonandJason@Jason.com.

722
00:49:28.589 --> 00:49:30.190
Perfect. So let's submit this review.

723
00:49:30.190 --> 00:49:34.450
Remember the title is test review from Jason, and we're gonna submit review.

724
00:49:36.589 --> 00:49:37.410
And it says

725
00:49:37.710 --> 00:49:42.435
your review has been sent. Let's go back to the page. Now let's go back to Stacy's profile page,

726
00:49:44.655 --> 00:49:46.755
and let's look at the reviews here.

727
00:49:48.015 --> 00:49:52.440
Well, wait a minute, Pat. The review did I set the settings back? I did set the settings back.

728
00:49:52.520 --> 00:49:53.020
Fails.

729
00:49:53.400 --> 00:49:54.839
Alright. Let's go look at,

730
00:49:55.400 --> 00:49:58.700
the settings that would need to be enabled for that to go live right away.

731
00:49:59.160 --> 00:50:01.660
Alright. So we're gonna go into the dashboard area,

732
00:50:02.280 --> 00:50:06.200
and where these settings live are actually under the membership levels, the manage products.

733
00:50:06.200 --> 00:50:07.740
So let's go to manage products,

734
00:50:08.825 --> 00:50:10.585
and we'll go ahead and edit,

735
00:50:10.984 --> 00:50:12.365
this Diamond member.

736
00:50:14.105 --> 00:50:17.464
And why, Jason, would you put that setting in manage product?

737
00:50:17.464 --> 00:50:20.525
Why wouldn't you just make it a global setting for the entire website?

738
00:50:20.904 --> 00:50:22.125
What's nice is

739
00:50:22.760 --> 00:50:23.260
you

740
00:50:23.640 --> 00:50:32.140
can you can because the way that members interact with their reviews is is either a privilege or restriction based on the membership level.

741
00:50:32.280 --> 00:50:36.460
So members that are paying you more, your premium members, you wanna give them more privileges

742
00:50:36.839 --> 00:50:38.060
and control potentially.

743
00:50:38.435 --> 00:50:41.734
And members who are potentially free members or lower tiered members,

744
00:50:42.195 --> 00:50:44.055
you wanna remove some of those controls,

745
00:50:44.515 --> 00:50:48.375
and and ask them to upgrade in order to unlock some of that functionality.

746
00:50:48.835 --> 00:50:51.175
So it's based on the different membership levels.

747
00:50:51.660 --> 00:50:55.359
So I'm editing the diamond membership level, and this is under search visibility.

748
00:50:56.460 --> 00:50:58.160
And if you scroll down here,

749
00:50:59.900 --> 00:51:04.640
require all reviews to be approved by the admin first, we're gonna set this to no.

750
00:51:04.935 --> 00:51:09.915
Ability to accept and delete reviews for the member to do so, we're gonna set no.

751
00:51:10.615 --> 00:51:15.335
And let's see who this Diamond member is. So this Diamond membership level has the correct settings.

752
00:51:15.335 --> 00:51:17.700
So let's, let's see who this member is.

753
00:51:19.300 --> 00:51:22.520
It's this test member, so let's view the profile of this test member.

754
00:51:22.579 --> 00:51:25.720
Let's do this again one more time real quick. So let's write a review

755
00:51:26.020 --> 00:51:27.400
for this diamond member.

756
00:51:29.540 --> 00:51:30.839
Another test review.

757
00:51:32.635 --> 00:51:33.935
This is a test review,

758
00:51:35.035 --> 00:51:37.055
and we'll do five stars all around.

759
00:51:39.355 --> 00:51:40.815
Now again, we'll do Jason.

760
00:51:44.075 --> 00:51:44.575
Perfect.

761
00:51:45.960 --> 00:51:48.940
Alright, Pat. I promise you this one will get posted right away.

762
00:51:50.359 --> 00:51:54.359
Jason promised. I like it. Alright. Let's go back to this test profile.

763
00:51:54.359 --> 00:51:58.220
They should have two reviews now. They had one prior. Here's two reviews.

764
00:51:58.745 --> 00:52:01.245
Here's the review I just posted right now.

765
00:52:02.185 --> 00:52:04.685
So this was added to the person's profile,

766
00:52:05.145 --> 00:52:07.725
without any moderation, and it's live instantly.

767
00:52:08.265 --> 00:52:12.205
And if you recall, the settings were and I'll just go back a little bit.

768
00:52:13.470 --> 00:52:14.210
Search visibility.

769
00:52:15.470 --> 00:52:18.270
Requires reviews to be approved by the admin. No.

770
00:52:18.270 --> 00:52:22.190
Ability to accept mem for the member to we have to add the word member there.

771
00:52:22.190 --> 00:52:25.150
For the member to accept and delete their own reviews, set to no.

772
00:52:25.150 --> 00:52:28.275
So no one is moderating the reviews. They're getting published right away.

773
00:52:29.954 --> 00:52:32.515
And I was gonna say, and it leads into that fourth point.

774
00:52:32.515 --> 00:52:41.895
So one of the reasons I really like this setting, and you're right, this is the one I'm a champion for, is because if you allow your members to approve their reviews,

775
00:52:42.290 --> 00:52:46.450
then there's no urgency for them to interact with your emails. If I get an email that says, hey.

776
00:52:46.450 --> 00:52:50.450
You got a review on your website. I don't have to open it. It could be good. It could be bad.

777
00:52:50.450 --> 00:52:54.470
I'm in no rush. I get another email a week later. Hey. You got another review.

778
00:52:54.775 --> 00:52:59.755
I may or may not open that email because, again, there's nothing that could be hurting my brand or my reputation.

779
00:53:00.455 --> 00:53:00.955
However,

780
00:53:01.655 --> 00:53:06.555
if I know reviews go live and I get an email that says, you have a new review on your profile,

781
00:53:06.950 --> 00:53:09.110
and that's the email that I'm getting, and that's what happens.

782
00:53:09.110 --> 00:53:12.570
They are notified via email when they receive an email and it's published,

783
00:53:12.950 --> 00:53:17.610
then you better believe I'm gonna open up that email. I'm gonna make sure it's a positive

784
00:53:17.990 --> 00:53:21.625
it's a positive review. So you're getting your members to engage

785
00:53:21.925 --> 00:53:26.005
with your website and stay on top of their profiles. You want them logging in.

786
00:53:26.005 --> 00:53:29.385
You want them opening up your emails. You want them digesting your content,

787
00:53:29.685 --> 00:53:34.425
and you wanna be on their minds at all times. And and this is I really like that about

788
00:53:34.880 --> 00:53:35.380
automatically,

789
00:53:35.840 --> 00:53:36.820
posting reviews.

790
00:53:37.600 --> 00:53:40.180
So you're basically saying keeps your members on their toes.

791
00:53:40.960 --> 00:53:43.380
That's that's exactly what I'm saying. Yeah. Awesome.

792
00:53:43.520 --> 00:53:48.340
Also, when negative reviews are automatically published and your members are kind of aware of it,

793
00:53:48.995 --> 00:53:54.995
they're gonna wanna figure out ways to potentially resolve that or get the the review removed or respond to the review.

794
00:53:54.995 --> 00:54:00.855
So negative reviews are actually a great way to have your members engage with you on ways to mediate,

795
00:54:01.235 --> 00:54:02.675
the review that was left there.

796
00:54:02.675 --> 00:54:10.520
And part of that could be upgrading them to an account where they can accept or delete their own reviews or at least have the ability to reply to reviews.

797
00:54:11.060 --> 00:54:18.915
So even negative reviews for your members are great opportunities to engage them and provide great service and unlock more functionality for them.

798
00:54:19.475 --> 00:54:20.695
Alright. Let's get into

799
00:54:21.155 --> 00:54:22.135
number two here.

800
00:54:22.435 --> 00:54:26.215
Number two is when your members can approve or delete,

801
00:54:26.835 --> 00:54:27.895
their own reviews.

802
00:54:28.275 --> 00:54:30.295
And this probably has the highest value,

803
00:54:30.915 --> 00:54:32.695
for members of your site.

804
00:54:32.840 --> 00:54:39.260
And, obviously, if members have the ability to approve or delete reviews that are submitted for them, it's gonna be a little unbiased.

805
00:54:39.320 --> 00:54:44.700
I'm gonna assume they're gonna keep all the good reviews and delete all the bad reviews, but that's not necessarily

806
00:54:45.080 --> 00:54:51.465
a bad thing. So number one, the reason this has the highest value for members is potentially,

807
00:54:52.085 --> 00:54:54.265
it's just showing them in the best light,

808
00:54:54.805 --> 00:54:57.385
possible. So members can delete all their negative reviews.

809
00:54:57.845 --> 00:55:03.145
And when that happens, their profile actually be be becomes a really strong advertisement

810
00:55:03.700 --> 00:55:08.680
for their business or company. And you might even here's here's just a ninja tip for you.

811
00:55:08.740 --> 00:55:11.000
You might wanna rename the word reviews

812
00:55:11.540 --> 00:55:14.280
to something like testimonials or case studies

813
00:55:14.820 --> 00:55:15.720
or references,

814
00:55:16.405 --> 00:55:21.945
something that it's because reviews are either gonna be positive or negative, but testimonials generally are gonna be positive.

815
00:55:22.565 --> 00:55:27.465
So by renaming it, you give it more proper value for what they are.

816
00:55:27.925 --> 00:55:35.710
And again, when the profile becomes a strong advertisement for the member, they'll probably stick around on your site a bit longer as well because they're having,

817
00:55:36.170 --> 00:55:39.549
they're getting, displayed in a positive light on your site.

818
00:55:40.569 --> 00:55:41.630
And as we mentioned,

819
00:55:42.295 --> 00:55:43.115
it's an opportunity

820
00:55:43.415 --> 00:55:49.275
to upgrade members who want this feature. So maybe your higher tiered membership levels have this,

821
00:55:49.655 --> 00:55:52.475
ability to do this and your lower tiered members don't.

822
00:55:53.095 --> 00:55:53.835
And also,

823
00:55:54.150 --> 00:55:56.490
because they're gonna be acquiring, compiling

824
00:55:57.030 --> 00:56:02.390
all positive reviews, perhaps, it encourages those members to get more reviews on your site.

825
00:56:02.390 --> 00:56:04.730
So they're gonna be directing more of their customers

826
00:56:05.030 --> 00:56:08.845
and clients to leave reviews for them on your website.

827
00:56:09.625 --> 00:56:14.924
One of the downsides with this when your members approve or delete reviews is the end user, the visitor,

828
00:56:15.625 --> 00:56:22.684
they may not see your site as an unbiased review site like Google reviews or Yelp reviews where you're seeing positive and negative reviews.

829
00:56:22.770 --> 00:56:25.330
But again, that's not necessarily a bad thing.

830
00:56:25.490 --> 00:56:29.010
The profile, in essence, becomes an advertisement for the business.

831
00:56:29.010 --> 00:56:31.590
And if you change the name from reviews to testimonials,

832
00:56:32.050 --> 00:56:36.630
then it all makes sense for the person, the the onlooker, and the visitor of the website.

833
00:56:37.425 --> 00:56:38.485
Let's dive into

834
00:56:38.945 --> 00:56:43.125
how you would set this up so members can approve or delete their own reviews.

835
00:56:44.865 --> 00:56:47.265
Let's stick with the, the Diamond member example.

836
00:56:47.265 --> 00:56:52.110
I just I'm gonna backtrack and start from the dashboard again, and we'll stick with this Diamond member here.

837
00:56:53.150 --> 00:56:55.730
So you wanna go to your manage products,

838
00:56:56.350 --> 00:56:59.010
and I'm gonna edit the diamond product level

839
00:57:00.750 --> 00:57:02.050
and search visibility.

840
00:57:03.870 --> 00:57:08.805
And ability to accept or delete reviews, I'm gonna set this to yes, and I'll go ahead and,

841
00:57:10.465 --> 00:57:11.445
save the changes.

842
00:57:17.745 --> 00:57:21.205
Alright. Let's leave this guy a review now test.

843
00:57:22.225 --> 00:57:23.525
I'm gonna call it

844
00:57:24.119 --> 00:57:25.339
member must accept.

845
00:57:30.440 --> 00:57:32.220
This member must accept

846
00:57:32.920 --> 00:57:33.660
the review,

847
00:57:34.759 --> 00:57:37.980
and we'll do one stars across the board here.

848
00:57:39.875 --> 00:57:44.295
And I'll just do a different name here, johnjohn@john.com.

849
00:57:44.755 --> 00:57:45.255
Alright.

850
00:57:47.715 --> 00:57:48.695
Submit the review,

851
00:57:50.595 --> 00:57:52.775
and let's go to the profile page first.

852
00:57:55.260 --> 00:57:57.680
Great. So there's still only two reviews here.

853
00:57:58.380 --> 00:58:00.800
Before, this one got automatically published.

854
00:58:01.420 --> 00:58:06.400
The other one is not published. Actually, this guy just got an email saying he got a review.

855
00:58:06.465 --> 00:58:07.845
So it's just a test listing,

856
00:58:08.145 --> 00:58:10.705
and there and it's asking him to log in to,

857
00:58:11.105 --> 00:58:16.065
look at the review and see if he wants to accept or she wants to accept or delete it.

858
00:58:16.065 --> 00:58:18.405
So let's log in as this test member here.

859
00:58:22.160 --> 00:58:26.980
Okay. Great. So I logged in, and I have a little notification badge here under manage reviews.

860
00:58:27.440 --> 00:58:28.980
I'll go ahead and click on that.

861
00:58:29.920 --> 00:58:33.060
And I can see my accepted reviews here,

862
00:58:33.425 --> 00:58:36.244
the two that I have, and I have one pending here.

863
00:58:36.865 --> 00:58:37.185
And,

864
00:58:37.825 --> 00:58:42.005
here it is. And, Pat, do I wanna accept or delete this review?

865
00:58:42.705 --> 00:58:47.525
I believe you'd be better off deleting the review since you've been given that option. Okay.

866
00:58:47.810 --> 00:58:48.790
Again, I'm I'm

867
00:58:49.410 --> 00:58:55.010
I'm, thinking of my profile as an advertisement for my business, and I'm paying $20 a month.

868
00:58:55.010 --> 00:58:58.869
So I have the ability to to do this. So the review has been deleted,

869
00:59:00.265 --> 00:59:04.365
and now I still have my pristine record on my profile page.

870
00:59:06.105 --> 00:59:13.805
And I think just so people can go into the heads of their potential members, if you a lot of us on this webinar today, if you speak to

871
00:59:14.150 --> 00:59:21.370
people that have businesses, and and in many cases, your members are business owners, the ones that sign up, one of the biggest challenges

872
00:59:21.750 --> 00:59:26.090
in today's environment is the negative reviews you get online. So people are scared

873
00:59:26.545 --> 00:59:31.365
to send people to a review site and say, make sure you go to this site and leave a review

874
00:59:31.985 --> 00:59:33.025
after they ate this food.

875
00:59:33.025 --> 00:59:40.065
Like, if I own a restaurant and I send everybody to Yelp at the end of their meal, I'm taking a risk because maybe they had a bad experience.

876
00:59:40.065 --> 00:59:43.530
And I'm reminding them they can go to Yelp and they can leave a negative review.

877
00:59:43.829 --> 00:59:48.089
So, basically, this even though I it's I'm it's not my favorite option option two.

878
00:59:48.150 --> 00:59:56.865
The angle I would take if I was talking to a business owner, if I was selling the concept to them is I would say stop taking risks with online sites and reviews.

879
00:59:57.325 --> 01:00:02.464
Send them to our site and tell them, if you enjoyed your meal, please go to this site and leave us a testimonial.

880
01:00:03.005 --> 01:00:04.305
The wording testimonial,

881
01:00:05.005 --> 01:00:05.505
automatically,

882
01:00:05.805 --> 01:00:07.825
people realize it's a positive experience.

883
01:00:08.180 --> 01:00:10.040
There's lots of sites that do testimonials.

884
01:00:10.340 --> 01:00:11.880
It's just a different angle.

885
01:00:12.020 --> 01:00:18.020
And then me as a restaurant owner or maybe I'm a handyman or whatever the niche may be, then I'm gonna say, okay.

886
01:00:18.020 --> 01:00:20.680
You know what? Maybe I will start sending people there.

887
01:00:20.825 --> 01:00:30.765
And then when I'm promoting online reviews to my potential customers, I'm gonna put your badge on my website because that's the site I want people to go to because everything they're gonna read is positive.

888
01:00:31.145 --> 01:00:34.045
Because one of their biggest angst is one negative review.

889
01:00:34.740 --> 01:00:38.740
Just one one bad apple out there, and every industry has bad apples.

890
01:00:38.740 --> 01:00:40.820
You just can't make them happy no matter what.

891
01:00:40.820 --> 01:00:45.860
They go and blaze you in one negative one star review. So I'm relating to that business owner.

892
01:00:45.860 --> 01:00:52.355
I can feel their pain because they've lived through that one star review, And I leverage that, and I tell them I can offer you an alternative,

893
01:00:53.135 --> 01:00:57.215
option for your business and to send your happy customers too.

894
01:00:57.215 --> 01:01:02.195
So I really if that that was the option I'd go with, I think that's the best that's the best angle to go with.

895
01:01:02.380 --> 01:01:04.160
Those are really good points there, Pat.

896
01:01:04.859 --> 01:01:05.980
Alright. Number three.

897
01:01:05.980 --> 01:01:11.580
This is when you, the website owner, the website admin, moderating all the reviews that come in.

898
01:01:11.740 --> 01:01:15.040
And again, there are benefits, the pros and cons to this as well.

899
01:01:15.234 --> 01:01:18.135
Number one, it is the best way to moderate your content.

900
01:01:18.195 --> 01:01:24.615
So you just don't want any random content coming onto your site and you don't trust your members to approve or delete,

901
01:01:25.155 --> 01:01:26.055
valid content,

902
01:01:26.355 --> 01:01:30.090
then you as the website owner definitely wanna look at all the reviews coming in.

903
01:01:30.170 --> 01:01:34.410
Maybe you do it daily, maybe you do it weekly, maybe a staff member helps you out.

904
01:01:34.410 --> 01:01:39.130
But you log in and you can see all your your reviews, and I'll show you an example of this in a moment.

905
01:01:39.370 --> 01:01:42.910
And then you can approve or delete all the valid reviews on your site.

906
01:01:43.555 --> 01:01:45.975
So the benefit is you'll see all the reviews coming in.

907
01:01:46.355 --> 01:01:50.855
And an additional perk to that is it's a great way to maintain a pulse

908
01:01:51.235 --> 01:01:54.455
of what's happening on your website, how much usage you're having,

909
01:01:54.835 --> 01:01:56.455
how many reviews you're receiving

910
01:01:57.069 --> 01:02:01.390
daily or weekly, and you could set milestones and goals to do marketing efforts.

911
01:02:01.390 --> 01:02:04.849
Again, if reviews are important on your site on how to increase those numbers,

912
01:02:05.630 --> 01:02:10.210
and you can really gauge your marketing efforts based on having how many reviews you're receiving.

913
01:02:10.635 --> 01:02:12.575
Again, daily, weekly, and monthly.

914
01:02:13.195 --> 01:02:15.695
So it's a great way to stay involved with your website.

915
01:02:16.395 --> 01:02:21.695
One of the downsides a little bit, there is a delay between when the visitor publishes the review

916
01:02:22.475 --> 01:02:26.750
and when, it goes live on the website. So again, you're kind

917
01:02:27.130 --> 01:02:28.410
of the visitors probably

918
01:02:28.810 --> 01:02:31.310
their expectation is that the review will go live,

919
01:02:31.770 --> 01:02:33.770
but you could curve that by,

920
01:02:34.090 --> 01:02:36.590
with messaging saying thank you for your review.

921
01:02:36.650 --> 01:02:41.565
It's currently pending moderation and will notify you once it's it's live.

922
01:02:42.525 --> 01:02:47.425
You can do that in an email the auto email that that gets sent to somebody who's filling out a review,

923
01:02:48.125 --> 01:02:51.345
and also that as you saw when I do the reviews, there's a message,

924
01:02:51.724 --> 01:02:57.380
on the screen. That's a text label. You can modify that message based on the the way you've set up,

925
01:02:57.940 --> 01:03:00.279
how reviews are approved on the site.

926
01:03:00.980 --> 01:03:03.000
Pat, you mentioned this one, delaying

927
01:03:03.380 --> 01:03:06.740
negative reviews from being published. Can you can you explain that?

928
01:03:06.740 --> 01:03:09.025
Let's say a negative review comes in.

929
01:03:09.025 --> 01:03:12.805
What's the benefit of having a delayed negative review from being published?

930
01:03:13.665 --> 01:03:17.345
Okay. This would be if you decide that you're gonna publish all reviews.

931
01:03:17.345 --> 01:03:21.445
So you're gonna take care of the end user. That was my concern in the first option.

932
01:03:21.780 --> 01:03:24.680
So your motto is I'm always gonna publish the review.

933
01:03:24.980 --> 01:03:28.200
However, maybe for my top tier, my premium members,

934
01:03:28.500 --> 01:03:31.400
on the pricing page, I'll say they have a forty eight window

935
01:03:31.860 --> 01:03:34.500
to mediate a negative review before it goes live.

936
01:03:34.500 --> 01:03:38.645
So I can notify them, give them premium customer support and say,

937
01:03:38.965 --> 01:03:42.825
hi, John, or hi, Sarah. This is Patrick calling from x website.

938
01:03:42.965 --> 01:03:48.105
I just wanna let you know we had a new review come in. It it is a a it's a two star review,

939
01:03:48.630 --> 01:03:51.589
and it's from a certain customer. And I wanted to give you an opportunity.

940
01:03:51.589 --> 01:03:54.569
Maybe you could reach out to that customer. You can sort it out with them.

941
01:03:54.630 --> 01:04:00.710
And if that customer with that email can email in to us, we won't publish that review, and you have a a forty eight hour window to do that.

942
01:04:00.710 --> 01:04:04.905
And and if you're not able to resolve it, that review will be going live on our website.

943
01:04:05.765 --> 01:04:11.145
Perfect. So it's a way to engage your members when they get a negative review. It's a way to

944
01:04:11.765 --> 01:04:14.105
further engage the person who left the review,

945
01:04:14.660 --> 01:04:16.980
And it's a way to provide a good service to the member.

946
01:04:16.980 --> 01:04:19.320
So if they get a negative review, they could be proactive.

947
01:04:19.700 --> 01:04:24.200
Maybe they didn't know the customer had a bad experience and they're finding out through your website.

948
01:04:24.980 --> 01:04:26.120
So they could be proactive.

949
01:04:26.340 --> 01:04:31.365
You can notify them and they can have a, like, a forty eight or whatever amount of time

950
01:04:31.825 --> 01:04:35.185
to resolve it with the customer. If the customer emails you saying, yes.

951
01:04:35.185 --> 01:04:37.765
Please take down my negative review. I'm happy now,

952
01:04:38.224 --> 01:04:44.060
then then the the business avoids a negative review, you're saying? Correct. Exactly that. Alright.

953
01:04:44.060 --> 01:04:45.600
It sounds more hands on.

954
01:04:45.820 --> 01:04:52.160
But, again, if you're moderating reviews, this is you're you're you're wanting to be more hands on as a website owner in the first place.

955
01:04:52.460 --> 01:04:57.795
And and I did say it it'd be something I'd probably offer for premium members because now it's a service.

956
01:04:57.795 --> 01:04:58.535
You're not

957
01:04:58.915 --> 01:05:01.815
just a a listing directory. Anytime you're offering a service,

958
01:05:02.115 --> 01:05:04.615
you're able to increase the price of your membership.

959
01:05:04.674 --> 01:05:08.835
People see a real value to that, and you let them know if you upgrade to this level.

960
01:05:08.835 --> 01:05:17.359
Another thing I love is if they do have a negative review that goes live on their site, let's say they're on the free tier and instantly gets published on their profile,

961
01:05:17.660 --> 01:05:20.059
guess what you have to talk about when you call them.

962
01:05:20.059 --> 01:05:28.655
You can let them know that if they upgrade it to a paid level, that they would actually have a a forty eight hour window or one week window or whatever you decide to give them.

963
01:05:28.715 --> 01:05:37.695
But it gives you a service that you can offer them that other review sites are not offering, and you may be able to use that as an upsell opportunity on that call.

964
01:05:37.755 --> 01:05:38.255
Awesome.

965
01:05:39.030 --> 01:05:39.530
Yeah.

966
01:05:39.870 --> 01:05:40.370
Again,

967
01:05:40.710 --> 01:05:44.410
it's a little bit more work on upfront, but the benefit is you are more involved.

968
01:05:44.470 --> 01:05:50.410
And being more involved gives you more opportunities to engage members, upsell members, provide better service and experiences.

969
01:05:51.255 --> 01:05:57.734
Let's let's set up the let's modify the settings so the admin has to approve or delete the review that comes in.

970
01:05:58.214 --> 01:05:59.674
Let's go back here.

971
01:06:00.934 --> 01:06:03.674
Alright. This one, I am gonna start from the beginning again.

972
01:06:04.790 --> 01:06:06.170
Real quick related to

973
01:06:06.550 --> 01:06:11.690
the to the, to the topic you just discussed. Emily shared on the on the questions

974
01:06:12.150 --> 01:06:14.890
the way that she controls or moderates the reviews

975
01:06:15.190 --> 01:06:19.035
related to negative reviews. Right? Is that basically she says that

976
01:06:19.575 --> 01:06:25.835
if the user gets four or five positive reviews, then she'll take that one that negative one down.

977
01:06:25.975 --> 01:06:28.235
So it's just another way to work on that one.

978
01:06:29.190 --> 01:06:30.810
That's that's that's great.

979
01:06:31.430 --> 01:06:32.170
So gamification,

980
01:06:33.109 --> 01:06:34.089
you know, utilizing,

981
01:06:34.950 --> 01:06:39.589
you know, perks and benefits based on number of reviews or the the amount of time you're on our website.

982
01:06:39.589 --> 01:06:43.515
You know, every year you get one. There are services where you get a,

983
01:06:43.994 --> 01:06:47.855
over a period of time like a year, you can request to have any review,

984
01:06:48.475 --> 01:06:50.015
removed from your profile,

985
01:06:50.315 --> 01:06:51.435
no questions asked.

986
01:06:51.755 --> 01:06:56.460
So there's lots of things you can do, based on your review guidelines that you create for your site.

987
01:06:56.859 --> 01:06:58.320
That's great suggestion there.

988
01:06:58.780 --> 01:07:01.760
Alright. Let's, edit this diamond membership level.

989
01:07:04.140 --> 01:07:06.080
So we're gonna go to the search visibility.

990
01:07:07.580 --> 01:07:09.839
And under member review settings,

991
01:07:10.220 --> 01:07:11.520
we're going to

992
01:07:12.995 --> 01:07:17.975
require all reviews to be approved by the admin first and set that to yes.

993
01:07:20.835 --> 01:07:23.175
K. Let's go to this test guy,

994
01:07:23.555 --> 01:07:24.935
and let's write a review.

995
01:07:25.315 --> 01:07:25.815
Oops.

996
01:07:26.870 --> 01:07:28.490
Looks like I'm going too quick here.

997
01:07:30.070 --> 01:07:33.930
So let's say let's call this admin needs to moderate.

998
01:07:35.190 --> 01:07:36.810
I'm gonna just copy this here,

999
01:07:37.190 --> 01:07:39.290
and we'll do three stars this time.

1000
01:07:41.865 --> 01:07:43.485
And we'll do pat

1001
01:07:44.185 --> 01:07:46.125
and pat@pat.com.

1002
01:07:48.265 --> 01:07:49.245
Save the changes.

1003
01:07:50.105 --> 01:07:51.005
Submit review.

1004
01:07:52.800 --> 01:07:54.640
Alright. You so your review has been submitted.

1005
01:07:54.640 --> 01:07:57.940
So this is a message you can modify and say thank you for your review.

1006
01:07:58.160 --> 01:08:00.240
It's currently pending and will be published.

1007
01:08:00.240 --> 01:08:03.600
And if approved, it'll be published in the next twenty four to forty eight hours.

1008
01:08:03.600 --> 01:08:06.740
So you could set the expectation if you guys are moderating reviews,

1009
01:08:07.125 --> 01:08:10.985
so the user, again, they don't feel like they came to the website and nothing happened.

1010
01:08:11.525 --> 01:08:13.285
Let's go back to the previous page.

1011
01:08:13.285 --> 01:08:19.770
So if we go to this person's profile, remember there were two reviews and there still are two reviews here.

1012
01:08:20.729 --> 01:08:22.109
So let's go to the dashboard.

1013
01:08:23.609 --> 01:08:28.990
And where does the admin of a website see the entire bank of all their reviews? It's under members

1014
01:08:29.450 --> 01:08:30.830
and member reviews.

1015
01:08:33.965 --> 01:08:36.865
Perfect. So these are all the reviews on the site.

1016
01:08:36.925 --> 01:08:40.845
Actually, more recently, we've added some great filtering settings here at the top.

1017
01:08:40.845 --> 01:08:44.865
You can filter by the status, waiting for admin, declined, accepted, pending,

1018
01:08:45.245 --> 01:08:47.425
the overall rating of the review,

1019
01:08:47.860 --> 01:08:51.380
and you can search by email and also keywords within the review.

1020
01:08:51.380 --> 01:08:55.220
So if you wanna search for bad words or things like that, you can definitely do so.

1021
01:08:55.220 --> 01:08:58.360
Let's use the filter. Let's just search for waiting for admin,

1022
01:08:58.740 --> 01:08:59.984
and there's one here.

1023
01:09:01.264 --> 01:09:04.385
So, Pat, I see this, this review. It says,

1024
01:09:05.104 --> 01:09:10.005
admin needs to moderate. Everything looks good to me, so I wanna change the status to approved.

1025
01:09:11.585 --> 01:09:14.670
Fantastic. So you can do it just as easily as that.

1026
01:09:14.750 --> 01:09:17.410
And that's gonna send out an email, and you're prompted,

1027
01:09:17.790 --> 01:09:18.689
which is great.

1028
01:09:19.310 --> 01:09:22.510
Exactly. And the and the person that gets the email is the member.

1029
01:09:22.510 --> 01:09:30.185
So what I love about that setting is if it's only the admin that if the admin approves it first, the member doesn't get notified they got a review.

1030
01:09:30.185 --> 01:09:35.085
Because, of course, if that was the case, they'd be very confused not to see that review in their dashboard.

1031
01:09:35.224 --> 01:09:41.370
So the only time the member gets notified of the review is when you, the admin, have actually approved it.

1032
01:09:41.450 --> 01:09:45.390
And then depending on whether or not they have the option to approve it or not,

1033
01:09:45.930 --> 01:09:48.990
they're they're gonna be able to to see that in their dashboard.

1034
01:09:49.450 --> 01:09:51.050
That's a % correct.

1035
01:09:51.610 --> 01:09:53.870
And there's one more cool thing you can do, Pat.

1036
01:09:55.005 --> 01:09:59.745
Under the actions here, you can actually edit the review as the owner of the website.

1037
01:09:59.885 --> 01:10:07.025
Now, obviously, you don't want to skew or change reviews and make false statements and claims, but you might wanna fix something that's misspelled,

1038
01:10:08.250 --> 01:10:15.550
blatantly misspelled on the website that so you can, again, make sure the content on your site is looks good and everything looks correct.

1039
01:10:16.730 --> 01:10:18.830
So you can definitely edit the title,

1040
01:10:19.450 --> 01:10:24.185
the review, the stars if you wanted to, and even the person who submitted it.

1041
01:10:24.565 --> 01:10:29.925
Again, mainly, you'd wanna do this to correct the spelling of a review, and then you could save your changes.

1042
01:10:29.925 --> 01:10:34.105
So nice little added perk there. You are the website owner. You have full control,

1043
01:10:34.565 --> 01:10:35.864
of these things here.

1044
01:10:37.320 --> 01:10:38.760
So now if we go to,

1045
01:10:39.320 --> 01:10:40.620
if we can look at the live,

1046
01:10:41.800 --> 01:10:42.700
review here.

1047
01:10:43.640 --> 01:10:45.640
So here it is. Admin needs to moderate.

1048
01:10:45.640 --> 01:10:49.740
We can go back to the account for test, and we should see three reviews now published.

1049
01:10:49.800 --> 01:10:52.065
This guy's really racking up the reviews quickly here.

1050
01:10:52.625 --> 01:10:59.285
So here is the review admin needs to moderate, and the admin did moderate it, and, now it's public on the website.

1051
01:10:59.824 --> 01:11:03.125
Alright. Fantastic. Let's keep things, moving along here.

1052
01:11:04.145 --> 01:11:06.405
Sherilyn, you had a good gamification

1053
01:11:06.785 --> 01:11:07.765
model also.

1054
01:11:08.199 --> 01:11:11.420
This would also be a little bit of a manual process, but,

1055
01:11:12.040 --> 01:11:14.860
you had mentioned that, for example, free members,

1056
01:11:15.239 --> 01:11:16.540
you would only approve,

1057
01:11:17.239 --> 01:11:26.415
let's say, maximum three reviews or five reviews and anything and and if they received more reviews, you would ask the members to upgrade their membership level.

1058
01:11:26.415 --> 01:11:30.655
So they'd be limited by how many reviews the admin would publish based on the membership level.

1059
01:11:30.655 --> 01:11:31.155
Right?

1060
01:11:31.695 --> 01:11:34.255
Yes. Promote, you know, those different membership levels. Hey.

1061
01:11:34.255 --> 01:11:39.240
You know, we have some waiting for you. Upgrade so we can publish them for you. Yes.

1062
01:11:39.240 --> 01:11:42.200
If you're only I mean, there's no this again, this would be manual.

1063
01:11:42.200 --> 01:11:44.920
You just kinda see how many you've approved for that person.

1064
01:11:44.920 --> 01:11:50.620
And if the free members only get three and you see you've approved three for that person and but they have 10 waiting,

1065
01:11:51.185 --> 01:11:54.305
I would call that person and say, hey. Why don't you upgrade to our next level?

1066
01:11:54.305 --> 01:11:56.725
You're obviously getting a lot of traction on our site.

1067
01:11:57.025 --> 01:11:59.905
You can even offer them a promotion, a couple months free.

1068
01:11:59.905 --> 01:12:06.165
Anything to get them signed up as a as a as a paid member, to add to to add value to your product or service.

1069
01:12:06.679 --> 01:12:06.760
Yeah.

1070
01:12:06.760 --> 01:12:12.219
Especially if you're working with, like, a very specific niche with a very specific, you know, clients and businesses.

1071
01:12:12.679 --> 01:12:15.340
I think it works really well in that kind of situation.

1072
01:12:15.800 --> 01:12:19.820
Absolutely. And, again, another excuse to contact and engage your members.

1073
01:12:20.535 --> 01:12:26.715
Alright. Let's go to, number four. This is actually an add on. It's allowing your members to reply,

1074
01:12:27.574 --> 01:12:29.995
to reviews. So when they receive a review,

1075
01:12:30.455 --> 01:12:34.074
there is an option for them to write a response back to the review,

1076
01:12:34.639 --> 01:12:37.860
to the to the reviewer, to the person who left the review.

1077
01:12:39.040 --> 01:12:40.260
Key benefits of this,

1078
01:12:40.719 --> 01:12:51.494
just like the review itself is unique content for your website, which Google absolutely loves, the members reply to the review will be added unique content, which will help with your search engine optimization.

1079
01:12:51.635 --> 01:12:53.014
Google loves unique content.

1080
01:12:53.635 --> 01:12:56.614
Google does not like duplicated content that they see,

1081
01:12:57.074 --> 01:12:58.934
on each and every website on the Internet.

1082
01:12:59.635 --> 01:13:02.054
It allows members to respond to negative reviews.

1083
01:13:02.420 --> 01:13:10.500
So maybe that you're not letting them delete the review, but at least the member can say their 2¢ and and offer some kind of help saying, sorry you had a bad experience.

1084
01:13:10.500 --> 01:13:14.020
Please come back to our restaurant, and and dinner is free on us next time.

1085
01:13:14.020 --> 01:13:19.855
Whatever the case may be. It gives them, an opportunity to provide their 2¢ and,

1086
01:13:20.395 --> 01:13:21.215
make a public,

1087
01:13:21.595 --> 01:13:24.015
attempt at a resolution for the negative review.

1088
01:13:24.795 --> 01:13:28.975
And then the flip side of that is allows members to thank the visitors for their positive reviews

1089
01:13:29.275 --> 01:13:35.640
and let them know that their feedback, you know, our team loves feedback like this, so thank you so much for the positive review.

1090
01:13:36.340 --> 01:13:43.800
Also, as your members are replying to reviews, the businesses and companies are replying to the reviews, it gives them a voice and a personality.

1091
01:13:43.940 --> 01:13:46.920
So sure, they have their business information, their phone number,

1092
01:13:47.235 --> 01:13:48.775
their address on their listing,

1093
01:13:49.155 --> 01:13:55.655
but, being able to respond to reviews is an opportunity for them to have a personality and a unique voice,

1094
01:13:56.195 --> 01:13:56.855
and character,

1095
01:13:57.395 --> 01:13:58.295
in their responses.

1096
01:13:59.809 --> 01:14:06.690
Another thing, a little gamification here, is you can choose to only activate responding to reviews for premium membership levels.

1097
01:14:06.690 --> 01:14:09.409
So your lower tiered plans or your free plans,

1098
01:14:09.730 --> 01:14:12.710
don't have the ability or privilege to respond to reviews.

1099
01:14:12.815 --> 01:14:15.455
And your higher tiered plans, you can open up the,

1100
01:14:15.935 --> 01:14:19.375
functionality for them to respond and reply to reviews.

1101
01:14:19.375 --> 01:14:27.475
So let's look at an example of how to enable this, and we'll actually reply to a review so you can see what it looks like on the website as well.

1102
01:14:29.590 --> 01:14:33.370
Alright. Let's dive into this. Let's go back to our settings here.

1103
01:14:33.510 --> 01:14:35.050
I'll start again at the dashboard,

1104
01:14:35.989 --> 01:14:38.570
and everyone together, we go to manage products.

1105
01:14:39.190 --> 01:14:41.610
Let's edit the diamond level in this example.

1106
01:14:48.864 --> 01:14:51.525
Okay. And we're gonna go to search visibility,

1107
01:14:52.784 --> 01:14:56.965
and here is the option member can reply to reviews.

1108
01:14:58.760 --> 01:15:02.360
And you this is an add on, so you wanna make sure you have the add on enabled for this.

1109
01:15:02.360 --> 01:15:05.500
I'm just gonna set this to yes, and I'll go ahead and save the changes.

1110
01:15:10.255 --> 01:15:12.915
And I'll log in to this test user account.

1111
01:15:13.695 --> 01:15:14.595
Edit listing.

1112
01:15:15.455 --> 01:15:17.555
I see I have a new review here actually.

1113
01:15:18.895 --> 01:15:24.275
And now what I have is this new box here. It says write public reply to this review.

1114
01:15:25.210 --> 01:15:28.190
Same thing here. Each review can have a public reply

1115
01:15:28.969 --> 01:15:30.110
from the member.

1116
01:15:31.290 --> 01:15:32.670
So let's do that now

1117
01:15:33.849 --> 01:15:34.670
for your

1118
01:15:35.210 --> 01:15:35.710
review.

1119
01:15:37.515 --> 01:15:38.895
Our team loves

1120
01:15:39.755 --> 01:15:40.255
feedback

1121
01:15:40.635 --> 01:15:41.455
like this.

1122
01:15:42.315 --> 01:15:44.335
And let's save the reply.

1123
01:15:46.155 --> 01:15:50.580
And the member can always modify or delete their reply also if they want to remove it.

1124
01:15:50.980 --> 01:15:53.400
Let's go to their profile page now,

1125
01:15:56.660 --> 01:15:58.200
and let's click on reviews.

1126
01:15:58.900 --> 01:16:02.040
That's awesome. Test replies. That's the member's name.

1127
01:16:02.500 --> 01:16:06.375
And then here it says, thank you for your review. Our team loves feedback like this.

1128
01:16:06.375 --> 01:16:10.075
And to take it a step further, so this is the unique content I'm talking about.

1129
01:16:10.615 --> 01:16:12.475
And then if we click on the review,

1130
01:16:13.895 --> 01:16:17.015
on the page, it says the reply also. Thank you for your review.

1131
01:16:17.015 --> 01:16:19.195
This is the page specifically for this review.

1132
01:16:19.760 --> 01:16:21.760
Thank you for your review. Our team loves this feedback.

1133
01:16:21.760 --> 01:16:24.100
So actually the reply shows in two different places,

1134
01:16:24.640 --> 01:16:25.300
per review.

1135
01:16:29.120 --> 01:16:31.060
Let's move on to number five here.

1136
01:16:31.795 --> 01:16:34.514
And this is sorting members by most review.

1137
01:16:34.514 --> 01:16:38.135
And and when we say sorting, we mean how they display in the search results

1138
01:16:38.514 --> 01:16:39.014
first.

1139
01:16:39.315 --> 01:16:43.795
And this ties back into rewarding members who have more reviews on your website.

1140
01:16:43.795 --> 01:16:46.869
They've obviously taken the time. They value your website.

1141
01:16:46.869 --> 01:16:49.690
They're directing their clients and customers to leave reviews.

1142
01:16:50.309 --> 01:16:55.289
So why not reward them or give them an opportunity to be rewarded by giving them higher visibility,

1143
01:16:56.070 --> 01:16:59.610
and more visibility by showing first in your search results.

1144
01:17:00.635 --> 01:17:05.055
So I wanna show you how to do this. You basically wanna choose the option to order members,

1145
01:17:05.435 --> 01:17:07.455
with the most reviews first.

1146
01:17:08.155 --> 01:17:12.655
So let's use this continue using this sample site here. Let's just do an open search.

1147
01:17:14.699 --> 01:17:18.559
And we have some very there's only 22 sample members on this site and,

1148
01:17:19.260 --> 01:17:23.599
they're just being listed. It actually looks like alphabetical order here, Pat,

1149
01:17:24.380 --> 01:17:26.960
and also their their member search level priority.

1150
01:17:27.925 --> 01:17:28.425
Let's

1151
01:17:29.045 --> 01:17:29.685
change this.

1152
01:17:29.925 --> 01:17:34.405
First of all, there is an option here to sort by most reviews, but you'd have to do that manually.

1153
01:17:34.405 --> 01:17:38.185
Alright. So test is showing at the top results. So we're rewarding test

1154
01:17:38.645 --> 01:17:43.290
for having the most reviews on the site. Stacy is number two with one review on the site,

1155
01:17:43.770 --> 01:17:46.350
and then the rest of the members are being sorted accordingly.

1156
01:17:47.850 --> 01:17:48.650
So very nice.

1157
01:17:48.650 --> 01:17:53.950
Again, this is a way to reward members, who have more reviews and also encourages members,

1158
01:17:54.330 --> 01:17:57.150
to publish to get reviews published on your site.

1159
01:17:57.965 --> 01:17:59.344
Alright. Great. Great. Great.

1160
01:18:00.125 --> 01:18:04.844
Alright. Some ninja tips we put together for you. This is perfect for best of sites.

1161
01:18:04.844 --> 01:18:07.664
So if you're creating like top 100 or

1162
01:18:08.045 --> 01:18:11.025
top 50, it can actually be based on

1163
01:18:11.400 --> 01:18:12.700
the number of reviews

1164
01:18:13.080 --> 01:18:14.700
that they have on your site.

1165
01:18:15.240 --> 01:18:18.220
And here's a little bit of an advanced tip.

1166
01:18:18.440 --> 01:18:24.760
If you only wanna show a hundred results, for example, or 15 results, you can use what Sherilyn shared.

1167
01:18:24.760 --> 01:18:27.015
You can limit the listings to only 15

1168
01:18:30.135 --> 01:18:30.715
actually hide the

1169
01:18:31.415 --> 01:18:31.915
pagination.

1170
01:18:32.215 --> 01:18:33.415
So you can't ever go to page two.

1171
01:18:35.255 --> 01:18:42.650
So they're basically visitors are locked seeing only those 10 or 15 or 100 results, and those are your top members on the site.

1172
01:18:42.650 --> 01:18:47.070
And if people wanna make the list, they have to get more reviews on your site.

1173
01:18:47.290 --> 01:18:53.070
And that's a great I I love that approach. Launching a directory, maybe it's a Tampa Bay directory,

1174
01:18:53.485 --> 01:19:04.225
maybe it's a Miami directory, and you go out to businesses and you say, all my all my listings are free, and I only show three results for each category, and it's gonna be the people who have the most reviews.

1175
01:19:04.685 --> 01:19:06.605
Guess what the businesses are now doing?

1176
01:19:06.605 --> 01:19:09.265
They're trying to compete to get the most amount of reviews.

1177
01:19:09.430 --> 01:19:12.730
They're letting their customers know your your business exists.

1178
01:19:12.950 --> 01:19:15.690
They wanna show up in search results. They wanna be considered

1179
01:19:15.990 --> 01:19:17.130
the best of

1180
01:19:17.590 --> 01:19:18.490
their industry.

1181
01:19:18.870 --> 01:19:21.350
And once you do that, then you start being relevant.

1182
01:19:21.350 --> 01:19:24.985
And the moment you start being relevant, then you can start charging for services

1183
01:19:25.445 --> 01:19:26.345
and advertising.

1184
01:19:27.045 --> 01:19:33.305
It's a great way to be original and to offer something a real value and to get your members engaged.

1185
01:19:33.925 --> 01:19:36.025
That's right. Then it's just a race for reviews.

1186
01:19:36.725 --> 01:19:37.045
And,

1187
01:19:37.700 --> 01:19:41.940
and again, you can have a category and limit it to, again, 15 searchers.

1188
01:19:41.940 --> 01:19:50.020
Even if you have 1,500 members in that category, only display 15 and remove the opportunity and the ability to go to page two and three.

1189
01:19:50.020 --> 01:19:53.240
And now it's a race to get into that top 15 list there.

1190
01:19:54.235 --> 01:19:54.635
Exactly.

1191
01:19:54.635 --> 01:19:59.535
And we call them ninja tips because, of course, it's when you wanna take this this advice to the next level.

1192
01:20:00.235 --> 01:20:06.555
It's more advanced marketing strategies that do require a little bit of manual work, but I do think that these are are really effective.

1193
01:20:06.555 --> 01:20:08.975
And this is personally my favorite slide of the presentation.

1194
01:20:09.630 --> 01:20:12.850
Alright. Great. Number two is utilizing the the,

1195
01:20:13.630 --> 01:20:19.010
reviews as social media marketing assets. So go ahead and tag the owner, tag the business,

1196
01:20:19.310 --> 01:20:21.409
and publish the review on social media.

1197
01:20:22.030 --> 01:20:27.445
If you're getting steady reviews to your site, you can do this multiple times per day or a few times per week.

1198
01:20:27.445 --> 01:20:31.764
But, it it helps promote your site and members are gonna appreciate it as well.

1199
01:20:31.764 --> 01:20:34.824
And their competitors are gonna wanna one are gonna wonder

1200
01:20:35.204 --> 01:20:39.670
who is this site and why is my competition getting reviews on this site.

1201
01:20:39.670 --> 01:20:42.010
I probably wanna be on this site as well.

1202
01:20:42.550 --> 01:20:47.770
But if I have a business, I have a a veterinarian perhaps that has a a large social media presence.

1203
01:20:48.070 --> 01:20:49.369
He gets a good review.

1204
01:20:49.685 --> 01:20:56.825
It's difficult for people that run Facebook pages to publish your post when you're kind of promoting your website, your directory.

1205
01:20:57.205 --> 01:20:58.825
But if I go to that veterinarian's

1206
01:20:59.285 --> 01:21:04.185
Facebook page and I share an amazing review that's live on my directory website,

1207
01:21:04.645 --> 01:21:08.680
that that owner is more likely to allow that post to be published.

1208
01:21:08.820 --> 01:21:13.160
And everybody that clicked that, that that person might have tens of thousands of people on the page.

1209
01:21:13.220 --> 01:21:17.640
Now that's driving a ton of traffic to my website. I think it's one of the best kept secrets

1210
01:21:18.020 --> 01:21:19.320
for getting organic

1211
01:21:20.020 --> 01:21:20.840
free traffic

1212
01:21:21.195 --> 01:21:24.094
to your website just by sharing those positive reviews

1213
01:21:24.474 --> 01:21:27.135
on your members Facebook profile pages.

1214
01:21:27.755 --> 01:21:33.454
Absolutely. Absolutely. Alright. Number three here. Change the star rating criteria for your site.

1215
01:21:34.030 --> 01:21:38.130
I'm just gonna backtrack to the settings real quick. There's one that we didn't cover here.

1216
01:21:38.989 --> 01:21:41.650
Let me go to dashboard. Let's always start fresh.

1217
01:21:43.150 --> 01:21:46.530
Now, this one you guys are probably wanna are gonna wanna utilize.

1218
01:21:47.150 --> 01:21:49.185
So there's two things I'm gonna show you right now.

1219
01:21:49.665 --> 01:21:51.605
Let's edit the diamond membership level.

1220
01:21:53.105 --> 01:21:53.845
Search visibility.

1221
01:21:55.345 --> 01:21:58.565
This one says hide review star rating options.

1222
01:21:59.105 --> 01:22:06.900
So what that's gonna do, it's gonna hide all of the, when I was checking the star rating one through five, it's gonna get rid of those.

1223
01:22:06.900 --> 01:22:09.240
So all the person has to do is put a title

1224
01:22:09.620 --> 01:22:14.200
and, and the review description. So they're not gonna be choosing star ratings.

1225
01:22:14.420 --> 01:22:17.480
Makes the makes it a little more streamlined for the user experience,

1226
01:22:18.835 --> 01:22:26.215
but it'll hide those star ratings if you as the website owner don't care about the star ratings, you just care about the title and the description of the review.

1227
01:22:26.675 --> 01:22:30.515
Now, here's the second part of that that ties in with number three here.

1228
01:22:30.515 --> 01:22:33.335
Change the star rating criteria for your site.

1229
01:22:34.369 --> 01:22:38.230
Alright. Let's go to leave a review for this test member here.

1230
01:22:40.369 --> 01:22:45.750
Okay. You are not locked in to this text here. Overall ratings, speed, responsiveness,

1231
01:22:46.290 --> 01:22:47.590
expertise, results,

1232
01:22:48.105 --> 01:22:48.605
communication.

1233
01:22:48.905 --> 01:22:57.145
In fact, you can remove all of them with that setting I just mentioned in the membership level, or you could just potentially keep one, two, three, or four.

1234
01:22:57.145 --> 01:22:59.885
Let me show you how you can edit and and

1235
01:23:00.505 --> 01:23:02.040
remove some of these as well.

1236
01:23:03.000 --> 01:23:05.100
What you wanna do is these are text labels.

1237
01:23:05.960 --> 01:23:07.340
So let's go to the dashboard.

1238
01:23:08.280 --> 01:23:11.900
Sherilyn, ten points on figuring out the complete profile thing.

1239
01:23:12.360 --> 01:23:15.980
Alright. So what we wanna do is settings and go to text labels.

1240
01:23:17.705 --> 01:23:19.325
And what you wanna do is

1241
01:23:19.865 --> 01:23:21.165
search for the word

1242
01:23:21.545 --> 01:23:23.725
criteria here. Okay. Great.

1243
01:23:24.105 --> 01:23:28.920
And we have the overall ratings, speed. This is everything we're seeing on the front end there.

1244
01:23:29.160 --> 01:23:31.820
So you could do a couple things. If you leave these blank,

1245
01:23:32.199 --> 01:23:33.980
those star ratings go away.

1246
01:23:34.679 --> 01:23:36.380
And in addition to that,

1247
01:23:36.760 --> 01:23:38.699
you can change these two. How was

1248
01:23:39.480 --> 01:23:39.980
your

1249
01:23:41.000 --> 01:23:41.500
experience

1250
01:23:44.375 --> 01:23:44.695
and,

1251
01:23:45.575 --> 01:23:46.075
probability

1252
01:23:47.255 --> 01:23:47.995
to visit

1253
01:23:49.015 --> 01:23:49.515
again.

1254
01:23:51.015 --> 01:23:54.635
And let's just keep these and say, what is your

1255
01:23:56.215 --> 01:23:56.715
overall

1256
01:23:58.210 --> 01:24:01.730
rating. So we're turning these more into questions rather than the one word.

1257
01:24:01.730 --> 01:24:07.430
So I'm removing a few and I'm changing them. And this is a great way to to make the reviews

1258
01:24:07.890 --> 01:24:12.950
custom to your site and really give it a feel that's unique to the market and industry that you're serving.

1259
01:24:13.165 --> 01:24:17.505
So I just saved that, and let me refresh this page. I'll do a before and after, actually.

1260
01:24:19.405 --> 01:24:19.905
Perfect.

1261
01:24:21.085 --> 01:24:25.804
So this says, what is your overall rating? And you can see there's only three now.

1262
01:24:25.804 --> 01:24:26.945
How was your experience?

1263
01:24:27.245 --> 01:24:27.745
Three.

1264
01:24:28.230 --> 01:24:29.930
Probability of you to visit again?

1265
01:24:30.550 --> 01:24:31.050
Two.

1266
01:24:31.990 --> 01:24:39.850
So you can add or remove as many as you want, and you can also change what the wording is to give it a personal touch for your target market.

1267
01:24:41.205 --> 01:24:42.905
And, again, that's in the text labels.

1268
01:24:43.364 --> 01:24:46.025
Use the search filter to search for the word,

1269
01:24:46.645 --> 01:24:51.705
criteria, and it should pull up all the it should filter for all the criteria for the reviews.

1270
01:24:52.730 --> 01:24:56.429
Pat, you came up with this one. If you can find companies in your industry

1271
01:24:56.810 --> 01:25:05.390
who have negative reviews online and invite them to join your site and using the the strategy where you tell them that they can improve

1272
01:25:05.770 --> 01:25:08.415
or delete reviews that are not favorable to them.

1273
01:25:08.735 --> 01:25:09.615
That's that's correct.

1274
01:25:09.615 --> 01:25:14.355
One of the biggest challenges that I think directory owners face is getting through to the decision maker.

1275
01:25:15.135 --> 01:25:18.595
And I think that that's, you know, the that's the gatekeeper,

1276
01:25:19.295 --> 01:25:22.110
that you have to call. You call a company and they block you.

1277
01:25:22.429 --> 01:25:28.989
Now what I think is a great advanced ninja marketing technique or or sales technique, I should say, is you go on Yelp.

1278
01:25:28.989 --> 01:25:30.530
If I owned a

1279
01:25:30.909 --> 01:25:37.185
a dog walker directory or or any any industry whatsoever, I could go on Yelp or I can go to online review site.

1280
01:25:37.345 --> 01:25:41.605
And what I would do is I would look for companies that have terrible reviews online.

1281
01:25:42.065 --> 01:25:44.005
And these are desperate companies

1282
01:25:44.545 --> 01:25:45.685
looking for an alternative

1283
01:25:46.225 --> 01:25:54.020
to be able to promote on their websites because it's really important for social proof if I'm on someone's website that I can click and I can read testimonials or reviews.

1284
01:25:54.020 --> 01:25:55.320
On a third party website.

1285
01:25:55.700 --> 01:26:00.600
On a third party website. Exactly. So your directory could very well be that replacement.

1286
01:26:00.660 --> 01:26:04.375
If I have a two star rating on Yelp and I have 13 bad reviews,

1287
01:26:04.755 --> 01:26:06.275
basically, I've abandoned ship.

1288
01:26:06.275 --> 01:26:10.855
I'm not gonna even try to send traffic there because I don't want anyone to even look at my profile.

1289
01:26:11.075 --> 01:26:12.375
So those are the businesses

1290
01:26:12.755 --> 01:26:17.929
that when you call them and you say, I have an alternative for you, they're the ones that are gonna be like, what?

1291
01:26:17.929 --> 01:26:18.890
I am all ears.

1292
01:26:18.890 --> 01:26:23.290
I would love to hear what you have to say because these negative reviews are killing me.

1293
01:26:23.290 --> 01:26:26.750
What are you proposing for me? And then that that goes to your speech.

1294
01:26:26.810 --> 01:26:30.590
So so online, their their services, there's reputation management services.

1295
01:26:30.705 --> 01:26:35.605
And the goal of reputation management services is two things. One, remove negative,

1296
01:26:36.065 --> 01:26:37.845
content about a business online.

1297
01:26:38.065 --> 01:26:45.125
Two, if it if it can't be removed, suppress it or move it lower in the search results or at least mix it into the search results.

1298
01:26:45.580 --> 01:26:46.320
So basically,

1299
01:26:46.620 --> 01:26:49.199
you can approach companies that have bad reviews

1300
01:26:49.500 --> 01:26:55.280
and offer them a lifeline where you can kind of curb and and help with the negative reviews that they've received,

1301
01:26:55.739 --> 01:26:59.600
by providing them with some type of reputation management services

1302
01:27:00.105 --> 01:27:03.725
via positive reviews that they could have listed on your website.

1303
01:27:04.425 --> 01:27:06.605
So yeah. That's a great strategy there.

1304
01:27:07.705 --> 01:27:21.730
If you're stuck and you're not getting people to review, you're not getting visitors to write reviews, why don't you and your staff write reviews for comp that you've interacted with already, and add them to your website so you could take a proactive approach and start writing reviews,

1305
01:27:22.190 --> 01:27:25.970
yourself for the companies that are listed there if you've engaged with them.

1306
01:27:26.350 --> 01:27:28.670
And then number six here, make sure to use,

1307
01:27:29.150 --> 01:27:34.344
the updated restore code for the reviews. So if your reply to reviews aren't showing,

1308
01:27:35.045 --> 01:27:43.864
or if you're seeing something on our demo site and your site looks different, as long as you haven't had custom work done, I would always say it's a safe bet to restore the the default code,

1309
01:27:44.320 --> 01:27:50.660
for a particular feature, whether it's on the profile page design or the search results page design of the site.

1310
01:27:51.600 --> 01:27:56.260
Now we'd like to pass it over to you guys. We have a few more moments for a couple questions.

1311
01:27:57.155 --> 01:27:59.335
Alright, Kathy. How are you doing, Kathy?

1312
01:28:00.275 --> 01:28:04.775
Oh, I was reminding you. You said you were gonna go over the review schema.

1313
01:28:05.235 --> 01:28:09.635
Yes. Let's let's do that. So do you wanna use your site as an example?

1314
01:28:09.635 --> 01:28:12.030
We can make sure it's it's current and it's working out.

1315
01:28:12.590 --> 01:28:17.150
In fact, I love the idea of sharing the reviews. That's awesome.

1316
01:28:17.150 --> 01:28:19.889
Because we have, like, 33 Facebook groups,

1317
01:28:20.190 --> 01:28:24.929
and we share and welcome them, but I didn't even think about sharing the reviews.

1318
01:28:25.230 --> 01:28:26.130
That was awesome.

1319
01:28:26.545 --> 01:28:30.465
But, yeah, it's the eliteweddingguideAlright..com.

1320
01:28:30.465 --> 01:28:33.684
Really good stuff, guys. Like, that's really good.

1321
01:28:34.065 --> 01:28:34.804
Thank you.

1322
01:28:35.344 --> 01:28:39.445
I mean, it gets kinda old going, welcome so and so to the wedding guide. Welcome.

1323
01:28:40.224 --> 01:28:40.724
Alright.

1324
01:28:41.264 --> 01:28:42.760
So let's check out your site.

1325
01:28:43.300 --> 01:28:44.600
Elite Wedding Guide. Fantastic.

1326
01:28:45.300 --> 01:28:50.280
And I do have a a sidebar review in the front page. Oh, there you go. Yeah.

1327
01:28:50.340 --> 01:28:52.200
Now let's let's check out your front page.

1328
01:28:53.460 --> 01:28:53.960
So

1329
01:28:54.695 --> 01:28:58.235
let's see. So, you got the search here. I love your logo.

1330
01:28:58.775 --> 01:29:03.415
Big and bright. Really nice. And it's very clear what it is. It's a wedding guide. And,

1331
01:29:04.615 --> 01:29:08.795
and I like that the elite is there. Kind of again, it adds some prestige to the website

1332
01:29:09.409 --> 01:29:10.550
and inherent value.

1333
01:29:11.090 --> 01:29:15.570
Alright. So if we scroll down, your, wedding tips, definitely what consumers want.

1334
01:29:15.570 --> 01:29:17.030
It shows that you're an authority,

1335
01:29:18.050 --> 01:29:18.869
in the industry

1336
01:29:19.170 --> 01:29:20.469
providing wedding tips.

1337
01:29:21.535 --> 01:29:24.575
And here are the reviews you have listed here. So this is great.

1338
01:29:24.575 --> 01:29:27.695
This is a, a module that you can add on your home page.

1339
01:29:27.695 --> 01:29:29.795
And in case people are wondering what that is,

1340
01:29:30.255 --> 01:29:32.275
it's actually a module to add in any sidebar.

1341
01:29:32.815 --> 01:29:35.075
The name of that one is called Bootstrap theme

1342
01:29:35.490 --> 01:29:36.930
module recent reviews.

1343
01:29:36.930 --> 01:29:40.550
You can add that into your sidebar, and it'll just stream the most recent reviews,

1344
01:29:41.330 --> 01:29:41.830
there.

1345
01:29:42.370 --> 01:29:45.270
Alright. Let's look at your reviews page,

1346
01:29:47.505 --> 01:29:49.765
and let's click on a specific review.

1347
01:29:50.865 --> 01:29:53.285
Okay. What I actually wanna do is

1348
01:29:54.705 --> 01:29:55.925
when you do a review,

1349
01:29:56.465 --> 01:30:01.020
the schema markup that isn't for the specific detail page, which I just left.

1350
01:30:01.500 --> 01:30:07.120
Schema markup is you are reviewing a product or a local business or a place or an organization.

1351
01:30:07.180 --> 01:30:09.120
So the schema markup you want

1352
01:30:09.660 --> 01:30:16.080
on the, the profile page. Now let me backtrack a bit and and show people what schema markup is.

1353
01:30:16.875 --> 01:30:18.875
Let's see what we could review is,

1354
01:30:19.515 --> 01:30:20.095
I guess,

1355
01:30:20.715 --> 01:30:22.175
let's just search Air Jordan's.

1356
01:30:24.075 --> 01:30:24.575
Okay.

1357
01:30:25.755 --> 01:30:29.195
Basically, schema markup are these stars here. Now I searched a product.

1358
01:30:29.195 --> 01:30:33.090
Again, what's being reviewed is the product. That's what the reviews are associated with.

1359
01:30:33.090 --> 01:30:36.630
So, it's basically seeing the stars in the search results.

1360
01:30:37.010 --> 01:30:37.910
Also important

1361
01:30:38.290 --> 01:30:47.430
to mention, just because you have the schema code on the profile pages embedded in the profile pages, it's not a guarantee that Google is going to show the stars

1362
01:30:47.735 --> 01:30:49.114
in their search results.

1363
01:30:49.175 --> 01:30:53.275
There's other factors like the credibility of the website, how long the page has been online,

1364
01:30:53.974 --> 01:30:54.954
etcetera, etcetera.

1365
01:30:55.255 --> 01:31:02.715
So, it's good to have the code there, and we hope that, the star that Google decides to show the star ratings in their search results.

1366
01:31:03.050 --> 01:31:05.230
So let's do a test on your site,

1367
01:31:05.530 --> 01:31:06.030
Kathy.

1368
01:31:09.530 --> 01:31:10.590
Tester, so

1369
01:31:11.610 --> 01:31:14.590
I'm just gonna go to Google's, Rich Snippet Tester tool.

1370
01:31:15.245 --> 01:31:17.965
There's two of them. Let me go to the right one. Yeah. This is the one.

1371
01:31:17.965 --> 01:31:23.025
So here's a profile page on your site of someone who has reviews, 29 reviews,

1372
01:31:24.285 --> 01:31:26.705
and let's just do the, the run test.

1373
01:31:31.310 --> 01:31:33.490
And you just used his review link?

1374
01:31:33.870 --> 01:31:35.970
No. This is his profile page link.

1375
01:31:36.510 --> 01:31:42.210
Oh, profile page. Okay. So it's getting schema for the website, which is good.

1376
01:31:43.175 --> 01:31:46.395
You could have schema for different things. It's getting the schema for your breadcrumbs.

1377
01:31:46.855 --> 01:31:48.955
It's not getting the schema for the reviews.

1378
01:31:49.415 --> 01:31:53.975
I see that you really you're just kinda using the old code. I would see no problem with,

1379
01:31:54.775 --> 01:31:59.035
using the the current code for this and restoring the default code. So let's do that together.

1380
01:32:00.590 --> 01:32:03.090
So we're gonna go to content, edit post settings,

1381
01:32:04.510 --> 01:32:11.010
and we can scroll And Jason, I gather she changed the review questions, what you're reviewing, but those are text labels.

1382
01:32:11.310 --> 01:32:16.245
So I gather by updating the code, you're not overriding that part of the review module.

1383
01:32:16.245 --> 01:32:19.385
Am I correct? That is correct. These are based on text labels,

1384
01:32:19.765 --> 01:32:23.705
the criteria that I changed, so it'll just follow suit with what's here.

1385
01:32:24.085 --> 01:32:27.740
That's great. So we're gonna go to profile page design and

1386
01:32:28.920 --> 01:32:32.540
restore default code and restore the review code.

1387
01:32:34.040 --> 01:32:38.940
So this is just saying it's gonna replace the code, and I'll save the changes after that.

1388
01:32:39.595 --> 01:32:41.375
And let's do a before and after

1389
01:32:41.675 --> 01:32:46.315
duplicate And you went into edit post settings to do that? Yes. Edit post settings.

1390
01:32:46.475 --> 01:32:47.775
Try to update everything.

1391
01:32:48.715 --> 01:32:50.095
If you haven't done customizations,

1392
01:32:50.555 --> 01:32:51.055
I

1393
01:32:51.435 --> 01:32:52.015
I I

1394
01:32:52.555 --> 01:32:54.180
definitely recommend doing that.

1395
01:32:54.740 --> 01:32:58.660
Okay. So let's look at your raving reviews. So now this is the layout.

1396
01:32:58.660 --> 01:33:02.420
I think this layout is is a lot better than this, and it's better for mobile.

1397
01:33:02.660 --> 01:33:04.520
This is why we we modified it.

1398
01:33:04.980 --> 01:33:10.555
Gotcha. Now let's let's let's also duplicate this tab here. Let's do another test

1399
01:33:13.975 --> 01:33:15.275
for the schema markup.

1400
01:33:18.535 --> 01:33:23.280
So if we look at the difference here, we have something new added. This is the old one.

1401
01:33:23.280 --> 01:33:27.360
Now we have local business. So we're gonna it's it's reviewing the local business.

1402
01:33:27.360 --> 01:33:32.260
As I mentioned, you need to write reviews for a thing, like a product, business, or an organization.

1403
01:33:33.040 --> 01:33:34.500
So if we click on this,

1404
01:33:35.594 --> 01:33:40.014
it says a local business, and there are reviews here now. So here's the review,

1405
01:33:40.474 --> 01:33:41.695
so on and so forth.

1406
01:33:42.074 --> 01:33:47.054
All the reviews are here. So this is great for Google, and you can actually preview.

1407
01:33:48.020 --> 01:33:49.780
It's not what it's gonna look like in Google.

1408
01:33:49.780 --> 01:33:51.860
It's just letting you know that it's grabbing the data.

1409
01:33:51.860 --> 01:33:58.280
So it it's getting the person's profile image, their name, twenty nine five star reviews, and their and their address.

1410
01:33:59.140 --> 01:34:00.280
That is awesome.

1411
01:34:00.965 --> 01:34:04.264
And and just to recap, you went to post settings,

1412
01:34:04.644 --> 01:34:07.864
profile page, and restore re review code.

1413
01:34:09.204 --> 01:34:12.425
Right. So I'll do it one more time. Edit post settings.

1414
01:34:13.350 --> 01:34:18.250
I found your reviews code, so I went to raving reviews, and I click edit.

1415
01:34:20.150 --> 01:34:22.489
And in this case, it's the profile page.

1416
01:34:23.989 --> 01:34:26.889
And then exactly restore default code.

1417
01:34:27.195 --> 01:34:29.775
Obviously, we wanna restore the member reviews.

1418
01:34:30.795 --> 01:34:34.875
You have to you click it, it gives you a warning that it's gonna replace all the code there.

1419
01:34:34.875 --> 01:34:38.075
Again, if if you don't have customizations, it's fine.

1420
01:34:38.075 --> 01:34:40.975
After you hit okay, then you have to hit save changes again.

1421
01:34:42.100 --> 01:34:43.000
Okay. Gotcha.

1422
01:34:43.540 --> 01:34:47.420
Gotcha. And that's for all the new stuff. Right? Just to Yes.

1423
01:34:47.540 --> 01:34:51.220
Make sure to those restore because I did the main one on the dashboard.

1424
01:34:51.220 --> 01:34:53.000
It says, like, update your software,

1425
01:34:53.575 --> 01:34:57.755
but you're saying this is something different. This is just updating widget codes?

1426
01:34:58.055 --> 01:35:03.095
Yeah. So the those software updates you see in the dashboard, those are gonna unlock mainly unlock,

1427
01:35:03.495 --> 01:35:05.115
features in your admin area.

1428
01:35:05.670 --> 01:35:10.070
This is affecting the kind of the design of of elements on the front page of your website.

1429
01:35:10.070 --> 01:35:14.550
As you can see, it's changed the the layout of reviews here. Yeah. It looks great.

1430
01:35:14.550 --> 01:35:19.930
And let's let's look it out on a smaller screen here. So on mobile, it's gonna look nice as well.

1431
01:35:22.475 --> 01:35:24.735
So people will have a good experience here.

1432
01:35:26.635 --> 01:35:27.695
No. That's good.

1433
01:35:28.395 --> 01:35:34.094
Alright. I've been trying to I can figure this out on because we design websites for wedding

1434
01:35:34.395 --> 01:35:35.935
pros and other directories,

1435
01:35:36.370 --> 01:35:39.190
And I've got it on single, but this one, boy.

1436
01:35:41.410 --> 01:35:46.230
That's why I use y'all. Fantastic. Well, your site looks great, so thanks for sharing it with us.

1437
01:35:46.290 --> 01:35:47.670
Thank you. Alright.

1438
01:35:48.130 --> 01:35:51.830
Alright. And that was that was a quick one. Let's see if any other questions. Alright.

1439
01:35:51.995 --> 01:35:53.295
Well, Patrick,

1440
01:35:53.915 --> 01:35:59.035
Rick, and Sherilyn, thank you guys for an amazing webinar. I think this was a great topic.

1441
01:35:59.035 --> 01:36:02.335
And Sherilyn, thank you for your presentation in Rick's corner there.

1442
01:36:02.955 --> 01:36:06.895
I just wanna remind everybody let me go back on the slides here.

1443
01:36:07.780 --> 01:36:08.600
Here we go.

1444
01:36:08.980 --> 01:36:12.659
If you're not already a member, please join us in the Brilliant Directories Facebook group.

1445
01:36:12.659 --> 01:36:17.560
We can continue the conversation there. You can go to brilliantdirectories.com/facebook.

1446
01:36:17.860 --> 01:36:23.875
And also very important, you don't wanna miss out on Patrick's Directory Guru's training course.

1447
01:36:24.175 --> 01:36:28.915
You can pre register for, their upcoming course. What was the date on that course, Pat?

1448
01:36:29.215 --> 01:36:34.575
March eighteenth is the first day. Okay. So you guys, March 18, you can go to directorygurus.com.

1449
01:36:34.575 --> 01:36:37.400
Go do it right now. Just take a second. Pre register.

1450
01:36:37.400 --> 01:36:40.300
You'll start getting any email updates regarding the courses.

1451
01:36:40.520 --> 01:36:45.640
And based on what you've said, Patrick, it's it's gonna be something that you definitely don't wanna miss out on.

1452
01:36:45.640 --> 01:36:47.445
Absolutely. Thank you, Jason. Sure thing.

1453
01:36:47.525 --> 01:36:54.264
So on behalf of myself, Patrick, Sherilyn, and Rick, thank you guys so much for joining us for another episode of Webinar Wednesday.

1454
01:36:54.405 --> 01:36:58.244
Make it a productive week, and we'll catch you in the next webinar. Take care, guys.

1455
01:36:58.244 --> 01:36:59.625
Have a brilliant day, everyone.