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Alright, guys.

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Welcome to webinar Wednesday by Brilliant Directories where we aim to provide you with tips to grow your online membership

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communities.

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If this is your first time joining us here,

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welcome. It's great to be with you guys here today.

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I am Jason Dair on the left, and we're lucky to be enough, to be joined by Rick Martinez, one of the support specialists here at Brilliant Directories.

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You guys have probably interacted with him,

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whether through a support ticket or phone training session.

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So Rick it's great to have you here today.

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Hello Jason. Hello everybody happy to be here looking forward to this great webinar Wednesday.

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Awesome. Yeah it's gonna be a great webinar today.

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And I always like to recommend, if you're not already a member of our Facebook group, it's a great place to continue the conversations in between webinars.

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You can go to brilliantdirectories.com/Facebook.

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Just follow that link and join our page there. It's a great place

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to ask questions, get assistance from fellow membership website owners,

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and I know myself and Rick and Patrick are also there as well.

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And for those of you joining for the first time, just a little bit about Webinar Wednesday.

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Well actually we started

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just about two years ago.

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Webinars are

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generally every two weeks. I don't think we've really missed too many sessions,

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and it's been a really great venue and environment

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to share tips and ideas

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to market and grow your membership community.

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So we like to cover things such as how to increase your website traffic,

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how to convert visitors into members,

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identifying specific revenue opportunities

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for your industry.

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One of my favorites is improving the navigation of your site because that helps with better conversions

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and a better user experience overall. So if you have questions

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on any of these topics or related topics for your website, please save them.

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We'd love to get to them just a little bit further down in the webinar here.

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I already mentioned his name once.

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We're lucky to have Patrick Brunell with us from the Directory Gurus.

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You guys are doing some pretty amazing things over there. I know, just recently

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you launched the first phase of,

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your training program,

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on how to basically how to cultivate a good idea and plan for a community and membership website pack.

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Can you tell us a little about little bit about where you guys are at right now and what you guys have already covered?

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Sure thing, Jason. So,

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yeah. So Bruce and I had a lot of fun. We did the free course. It's about a forty minute course.

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It's very quick.

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Teaches the the biggest lessons that we learned on their way to generating 7 figures with the Brilliant Directories platform.

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And what we realized during the course is one of the key items people need help with is what we call the launch.

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So basically, it's the proof of concept.

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It's getting you have an idea you think or may or may not work and you wanna kinda test that idea and see if it's viable.

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And this product that we offer, which is the launch, where we work Bruce and myself, Bruce who's the directory owner,

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of Yoga Life Professionals and myself,

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we work with whoever

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decides to work with us on that launch, and we develop the the proof of concept.

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We build the landing pages.

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We help define what that product should be, and we see if it's a viable product or not.

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And it's really gonna go hand in hand with today's webinar pop topics.

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I'm really excited to to discuss that today. Awesome. Pat, what do you think the biggest

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pitfall is

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or or, you know, let's call it

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a a trap for someone who's just starting out and they're trying to do everything they can to make their amazing idea come to fruition.

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What's something that they should look out for or be careful about?

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I I would say that's that's our module four in the free course. It's called the directory equation.

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And

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basically, every directory website is essentially a matching service where there's a supply and demand.

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So you're launching a website. It's kinda like a dating website with men and women.

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If you're launching a site and you don't have any women in the directory, it's gonna be hard to have the men sign up

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and join the directory. So let's say it's a lawyer directory,

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and I want to get the end users to submit a lead form. If I don't have any lawyers in the directory,

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then they don't see enough value to fill out that lead form because I'm new to the game and and vice versa.

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If I'm trying to get the lawyers on the website, they're gonna be asking me how much traffic are you getting, how many leads are you guys generating.

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So it's a very common issue that you face. It's it's the directory equation.

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So the biggest pitfall is people that launch

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hoping that one of these two sides will join their directory regardless of the second half being their first,

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which very unlikely is going to happen.

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So what you need to do is you need to build a secondary product or you need to be developing a problem to a solution

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that can attract one of the two those two halves

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before you start really leveraging

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the directory model of a matching service. The directory is the end goal.

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If you can ever reach the point, like like Yoga Alliance professionals,

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where you can fulfill one of those two sides of the equation, it's very easy to drive traffic to the other side and give them a promise that you can fulfill what it is they're looking for.

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But you need to have a a strategy in the meantime to lure in one of the those two halves

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before you can really complete that entire mission.

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Gotcha.

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Let me summarize that in short because, I actually did watch, that module.

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A lot of times when people are starting their sites,

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they're saying, okay. Well, I don't have any members.

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Why are visitors gonna come? I don't have any visitors. Why are members gonna join my site?

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And basically what Pat's saying is if you want to create that marketplace and and make it balanced,

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focus on

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attracting one of them first with an alternate product.

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So you can start building subscribers on that half of your marketplace.

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And once you have them, then let them know that you now offer

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whatever it is about your directory service that you're gonna offer.

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So now you've essentially created that half of the market and now that you have that half of your marketplace, you can then go and seek out the other half of consumers or whoever it might be.

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Is that is that right, Pat?

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That's well summarized. Alright. Cool. Cool. Cool. Alright. You guys should watch this.

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It's really awesome.

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These guys are doing some really cool things and giving some really awesome advice there.

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Alright. And we always like to keep this slide here. We'll go through it pretty quickly.

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Those of you have been on the webinar before, you know not to get stuck

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in the hamster wheel. Don't get stuck designing your site for two years.

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You know you need to be focusing on solving problems, making contacts, building relationships, driving traffic,

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building your brand awareness and credibility.

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It's not about always change it's not always about changing button colors and and getting this to show there and that.

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So we always like this here just to remind you that your business,

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has many facets to it and you need to be conscious of of those different areas of your business and continuously grow them and make traction towards forward progress.

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And I think this webinar today, Jason's really gonna address that and give people some great ideas on what they could be doing to make sure they don't get stuck stuck in the hamster wheel.

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Awesome.

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Alright. We have a

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few lab updates here. I'll breeze through them pretty quickly for you guys.

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First one is, and I want to really thank the the people in the Facebook group.

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You guys always give good feedback, and one of the simplest things is you just wanted to see the monthly changes that Brilliant Directories

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makes. And

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until now,

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the monthly changes

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were basically in our community forum. Let me go there.

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So you know we post them every month in our community forum

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under monthly change log here. There's 47 posts here,

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which is nice and you can follow this and whatnot, but you're not really spending a lot of time here generally speaking.

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So what we've done is we've gone ahead and right here in your dashboard,

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if you scroll down

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under the help section here, there is now a monthly change log, change log

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list here.

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So we're just listing six of them here and then you can click to view the entire history.

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So I'll just I'll just go to one of these right now.

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It does take you to our Brilliant Directories blog,

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and this in this example it's from last month in March.

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So it lists all the new features that were released that month.

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If you scroll down more, lots of stuff is going on.

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Some enhanced enhancements or maybe there were some fixes

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that we applied that month,

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and if it's ever a specific widget that was edited, we do list the name of the widget and things like that.

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So if you want to keep your customized code up to date, wow this is a lot of fixes back

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in March. Alright.

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So lots of good things going on and that's a great way to stay updated with some of the monthly updates that Brilliant Directories is pushing.

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This next one is a fun one. It's the ability to modify the results per row

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on your home page streaming widgets.

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So let me show you how that one works.

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Alright.

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So you've got your home page, and you could be streaming recent members, recent videos, recent blog articles,

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and up until now by default it would show four items

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in a line. And let me show you. So we're used to this like how to design

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videos.

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It would show four in a row, which is perfectly fine, looks good on mobile and things like that.

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We've created a simple setting in the design settings area,

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where for each of these modules you can choose if you want maybe three in a row,

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or if you scroll more, even two in a row. So this gives you a little bit more control

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over the design of your site. If you're using the two in a row or three in a row,

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like for example if you're streaming category images, just make sure you upload images that will properly,

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that are wide enough

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to properly fill these areas here. You don't want to use a square image in a rectangular area.

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So just be conscientious

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of the images that you're using, but this will give you some awesome control over

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more of your home page. And I actually like the three the three listing options.

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It's a brings more attention to more important items.

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In some cases four could be too cluttered on a row.

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So it really lets you open up your home page a bit and give you a little bit more control.

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Let me show you where those settings are.

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From your dashboard you want to go to settings and go to design settings,

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and this should work for any streaming home page streaming widgets with the horizontal

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layout by default. So you can go to your homepage layout here,

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and in the section order is where you choose things that you want to stream.

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So for example, show recent videos,

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show recent members.

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Let me get rid of this one for now just so we can save the changes.

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And then if you toggle this one closed,

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so that's choosing what you want to show. Then for each everything that you're showing,

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there's options.

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And it does show you all the options.

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What I like to do is click this checkbox here, and it'll only show the options for this things in the section orders you've enabled here.

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So you're not going to see all the 15 or so options.

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So it helps you keep things a little nice and tidy. So but I just want to show you guys.

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Let me show you for the design ideas here. So that would be for the photo albums.

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Right now it's set to three and three results.

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Let's set it to two in a row and two results.

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Let's save that.

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Okay. Great.

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So again, this is where you wanna just be conscientious of your image widths and things like that.

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If you work with a designer, they could probably use CSS to just make sure that these are showing

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correctly.

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The images are showing better.

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But now you do have two in a row here, which again I feel like it opens up the page a bit.

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So you guys could play with those options and we'd love to see what you come up with and how you use it on your home page there.

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Alright.

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The next one, another one that's been highly requested in the Facebook group is a one click option to export

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your newsletter subscribers.

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This one's pretty straightforward. I'll show you where you can export

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your newsletter subscribers. And it's not just your newsletter subscribers.

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Anyone who any website visitor who's filled out the lead form to contact your members, they're saved on a contact tags list in your admin.

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Anyone who's filled out the contact us form

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on your website,

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and also your newsletter form, and there's probably a few other various forms here that I'm missing.

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But you can go to your dashboard, I'll start there,

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and

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you can go to emails, and go to your view contacts.

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So contacts are different than members because

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they're not registered under a membership level. They're just people who have

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kind of filled out newsletter forms and things like that. So we have a few

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samples here.

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So you can see the tags that are associated with these people. There might be one or multiple tags.

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So this person is a lead submissions form, contact us form.

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So what I can do is I can search for people who have filled out my contact us form,

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and I should get the results.

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So it's just this one person, and there's a button here export contact results.

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You all should have this right now.

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So if you have lots of people, thousands or hundreds, this is really convenient for you now.

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Just click on export contact results,

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and you should get a download option here.

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I'll just open this up,

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And now you have the information for this one contact here, some metadata here as well.

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So you can keep the fields that you need, and remove the ones you don't, and perfect for exporting to like a third party emailing platform like Mailchimp or Constant Contact.

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Alright, and then a lot of people ask if you can integrate an affiliate program with Brilliant Directories.

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You certainly can, And there's two that have native integrations with Brilliant Directories that that we've already added as as settings for in your general settings.

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It's actually ShareASale

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and Post Affiliate Pro.

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And basically if you sign up to an affiliate program, you're asking people to send traffic to your site, and if those people end up paying, you're gonna give a small nominal commission to the affiliate

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who originated that traffic to your website.

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So let me show you where you can add your ShareASale

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or Post Affiliate Pro credentials if you're using them.

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So we're gonna back on up back to the dashboard,

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and we're gonna go to settings,

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general settings,

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and under the integrations tab here, you can scroll down.

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And here the last option affiliate program integrations.

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If you have ShareASale, just put your ShareASale ID.

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If you have post affiliate pro, just put your post affiliate pro URL,

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and it will automatically start tracking

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successful sign ups, both free and paid actually,

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on the the checkout pages.

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And obviously if they're paid it knows the amount and these programs will automatically provide the commission, the percentage commission to the respective affiliates.

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So pretty convenient here. You don't have to do any high level customizations

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to add these affiliate programs to your site.

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And lastly there is a new

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membership

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level setting.

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So generally when a free member signs up,

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they get the email where they have to click on the link to activate their account.

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Generally when paid members sign up, their

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profile is automatically set to active.

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Generally when someone pays with a credit card, we know that it's

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probably that person,

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and it's not a fake account.

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But there are cases when

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you want to set free people, free

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free users to

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auto auto activate the account upon sign up, and there are some instances where paid members you want to moderate those.

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And although they might have paid and they're setting up their profile, the profile

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isn't necessarily public and active yet.

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So let me show you where that setting is.

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I'm back up to the dashboard again.

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And I really like this setting because it just people want to moderate who's joining their site,

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and this really gives you full control over that.

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So you go to finance, manage products,

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and let's,

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edit, for example, this featured listing.

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So,

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we have this set up as a paid membership, and then here the second setting up here, you can't miss it.

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It says after sign up, set account status as

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active account or inactive account. So again, irregardless of

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their free or paid sign ups, you can choose if it's going to be an active or inactive account.

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Now, what you need to be aware of is the welcome email that gets sent. So generally

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the free member sign ups, they have that welcome email that includes that link,

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and if they click that link to verify their email, it instantly switches their account from inactive

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to active. So if you want to keep them at the inactive level,

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just edit

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the email, the sign up email that's sent to them

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upon sign up and just remove that link. And maybe you wanna,

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remove the link that they click and replace it with information on what the next steps are,

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now that they've registered for your community and and things they can look out for.

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So if you remove that link from the free welcome

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email that they get, they can't then auto activate their accounts.

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So, yeah. We had more lab updates. I just wanted to kind of breeze through these, keep you guys

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in the in the know on on what's, what's happening so far.

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Rick or Pat, do you guys have any feedback on any of these updates?

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Besides the fact that they're great updates, a lot of functionality, you can definitely tell that the team is very engaged.

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Jason, excellent updates.

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Yeah.

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I I really like the, export newsletter subscribers, especially if you're just getting started out.

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It's really easy to integrate a platform like Mailchimp or HubSpot or Infusionsoft.

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But when you're getting started, there's really not a need to invest in integrations or anything like that.

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So the ability to export your newsletter sign ups, the people that submitted leads, people left reviews in a CSV file, it's really, really easy to upload it to Mailchimp

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and continually add that.

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It just takes, no longer than a minute to do the entire process from start to finish.

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So that's an awesome update. Yeah. And big shout out to the Facebook group.

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Three out

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of three out of five of these were recommendations from the Facebook group.

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The export newsletter subscribers, the post affiliate pro integration,

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and also adding the monthly change log links, the convenience of having them right there in the admin area.

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So thank you to the Facebook group.

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Alright. Let's keep things rolling. We have a great segment from Rick's Corner today.

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Simple solutions for common questions.

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And we're lucky enough to have Sherilyn with us as a special guest.

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And you guys today are gonna cover a nice topic here. How to edit the metadata when sharing

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pages on Facebook. Can you guys tell us a little bit more about what the metadata is and

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how how all this works?

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Of course, Jason.

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So, yeah, let's go ahead and take it away, Sherlyn. Welcome. Super happy to have you here.

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Super happy to be here. Hope everyone's having a nice day as well.

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Awesome. So, yeah, we we were talking about earlier,

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about this this specific area of the of the platform that really doesn't get too much attention, but it does play a big role,

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especially when you're sharing certain areas,

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in this case, specific static pages through social media.

300
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So it comes it comes in very handy if you have a specific,

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social media campaign that you wanna target.

302
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You wanna bypass the default values that brilliant directories sets you up with.

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So you wanna take this again one step further just to,

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tailor those little sections that

305
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pay off in the long run.

306
00:20:24.770 --> 00:20:29.190
So, Sherlyn, would you be so kind as to start sharing your screen with us and

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point us to the areas that we're gonna be, tackling today?

308
00:20:33.345 --> 00:20:34.885
Of course. Just one second, please.

309
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I just wanted to give you a shout out from Lindsay,

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that says that thank you so much for all your help in this last couple weeks.

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Alright. So let's go ahead. Let's jump to it. So we're gonna be focusing today on static pages.

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Is that correct? Yes.

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Today, we're gonna be working on just the static pages, and we can find those inside the content folder

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00:20:56.845 --> 00:20:58.784
within the edit web pages option.

315
00:20:59.245 --> 00:21:01.345
So we're gonna go ahead and open this up and

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00:21:01.804 --> 00:21:08.625
what we're about to go through applies to all of the web pages, you know, whether you've created a new one or any of the existing ones.

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00:21:08.684 --> 00:21:13.070
So for this example, we're gonna be focusing on the pricing page, which is the join page.

318
00:21:13.610 --> 00:21:17.230
Okay. Perfect. So let's go ahead and and jump to that specific,

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00:21:17.770 --> 00:21:21.070
specific page. Do you happen to have an example of

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00:21:21.434 --> 00:21:21.934
the,

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00:21:22.394 --> 00:21:29.855
of the actual wording how it comes before we update it so that, everyone is aware of the areas that we're going going to be tackling?

322
00:21:30.394 --> 00:21:31.195
Yes. Yeah. Of course.

323
00:21:31.195 --> 00:21:36.414
So the area we're gonna be changing is on the sidebar over here, the social media share details.

324
00:21:36.990 --> 00:21:38.690
So the page as it is now,

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this is what we get when we share the page. It's sharing the home page image.

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And then here we have the default

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description and title that comes with all of these pages, which is the join website today

328
00:21:50.615 --> 00:21:53.015
and then join the website and create your account today.

329
00:21:53.015 --> 00:22:03.895
So we're gonna look at how to change this and just really personalize it because I do feel that the customers, the members, and anyone looking at the social media can tell when you've taken some time to personalize these things.

330
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And it really does make a difference.

331
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It makes a very big difference.

332
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It does come across as though you're not trying too much if you only have the default values.

333
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Nothing wrong with that. But if you are taking these extra

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00:22:17.220 --> 00:22:23.475
steps to tailor your website towards your own industry, this is the type of things that you definitely wanna focus on.

335
00:22:23.775 --> 00:22:26.915
And another thing to point out is that you can also take,

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advantage of the fact that you can add a call to action to the description, for example.

337
00:22:31.455 --> 00:22:35.000
So I'm sure that you're gonna walk us through that process here shortly.

338
00:22:35.700 --> 00:22:37.220
Exactly. Yeah. So we're gonna start,

339
00:22:37.700 --> 00:22:41.399
with the title here. And I already have a premade title.

340
00:22:41.460 --> 00:22:43.960
I'm gonna switch up, make it a little more personal.

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And I'm gonna tell them to become part of the community. You know, I'm gonna just

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00:22:48.195 --> 00:22:50.615
add a little, you know, more familiarity to it.

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And then the description, I'm gonna change that as well.

344
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Very nice. I'm gonna add a little call to action, click to view.

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00:22:57.600 --> 00:22:59.539
You know, we want them to know where to click.

346
00:23:00.000 --> 00:23:03.440
Mhmm. And then, you know, I'm telling them, you know, pick the right account for you.

347
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So I'm just calling out to that person specifically.

348
00:23:06.799 --> 00:23:10.980
So I already picked something very fun, colorful. It'll just grab the attention.

349
00:23:13.035 --> 00:23:14.255
Alright. And then

350
00:23:14.635 --> 00:23:17.054
let's go review the changes I made again.

351
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Let me do this, Sheridan.

352
00:23:18.875 --> 00:23:24.095
Let me let me take take the controls back for a minute, and let's try reconnecting with you again.

353
00:23:24.730 --> 00:23:28.190
Okay. Okay. Let's try that because it I'm still getting lag here.

354
00:23:28.730 --> 00:23:30.750
Alright. So I'm in the dashboard,

355
00:23:31.850 --> 00:23:33.549
going to edit web pages,

356
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and you've modified the Facebook share stuff, metadata

357
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here.

358
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So

359
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social media share details become part of the and then you have the website name here.

360
00:23:46.785 --> 00:23:51.905
So these variables are here. You can swap them out if you know what your your website's name is.

361
00:23:51.905 --> 00:23:56.485
It's just there in case you change your website's name from the general settings and whatnot

362
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to be dynamic.

363
00:23:58.650 --> 00:24:00.650
I love that you said click to view here.

364
00:24:00.650 --> 00:24:03.470
Great call to action, and you're using a really awesome image.

365
00:24:03.690 --> 00:24:08.910
One, if you wanted to elevate this, you could even use an image like this, join today,

366
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and

367
00:24:10.304 --> 00:24:16.785
add your logo kind of in the top corner, make it part of the image, so you have like a really awesome image that that has your branding on it.

368
00:24:16.945 --> 00:24:18.485
So let's go to view page,

369
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and let's say somebody wanted to share this page on Facebook.

370
00:24:24.990 --> 00:24:27.570
Well, I'm here on Facebook actually right now,

371
00:24:28.030 --> 00:24:29.570
and let's go ahead and

372
00:24:31.310 --> 00:24:32.050
share this.

373
00:24:32.670 --> 00:24:34.210
So this is what comes up.

374
00:24:34.990 --> 00:24:40.075
So this is exactly what you were talking about. If you change this stuff you might not

375
00:24:40.455 --> 00:24:43.434
instantly see the update in Facebook right?

376
00:24:43.815 --> 00:24:44.375
Correct. Yeah.

377
00:24:44.375 --> 00:24:49.654
Especially if it's on your computer because I'm the one making these changes on my computer there could be caching issues.

378
00:24:49.654 --> 00:24:50.554
Right. So there's

379
00:24:51.530 --> 00:24:52.190
the debugger

380
00:24:52.730 --> 00:24:55.630
tool. That's right. So Facebook has something called a debugger

381
00:24:58.090 --> 00:24:58.590
because

382
00:24:58.970 --> 00:24:59.950
Facebook doesn't

383
00:25:00.250 --> 00:25:02.809
will store that information the first time it gets it.

384
00:25:02.809 --> 00:25:05.685
So if you make an instant change, it's not going

385
00:25:06.145 --> 00:25:07.045
to change automatically.

386
00:25:07.905 --> 00:25:12.545
What you can do is you can come to this debugger tool, and I just googled Facebook debugger.

387
00:25:12.545 --> 00:25:17.125
Put your URL in and you can see what's being fetched by

388
00:25:17.985 --> 00:25:18.485
Facebook's

389
00:25:19.505 --> 00:25:24.280
share tool. And And if you've made a change and you don't see it, you can always click scrape again.

390
00:25:24.280 --> 00:25:26.060
You can see here it says two minutes.

391
00:25:26.280 --> 00:25:30.220
I've seen times when it hasn't been last scraped was two months ago,

392
00:25:31.240 --> 00:25:32.940
which is fine if if the share

393
00:25:33.320 --> 00:25:36.725
content hasn't changed. But you can click click scrape again,

394
00:25:37.185 --> 00:25:40.005
and this is a great way to troubleshoot your own,

395
00:25:40.385 --> 00:25:42.965
your own updates if you're not seeing them right away.

396
00:25:43.505 --> 00:25:45.505
Yeah. Because that that that can happen.

397
00:25:45.505 --> 00:25:50.005
Like, Sherilyn was stating, we update everything on our end. We go and share and we see the other,

398
00:25:50.630 --> 00:25:53.049
the other information, then that's usually a bummer.

399
00:25:53.669 --> 00:25:58.409
So, yeah, that's that's a great tip. I'm curious if anyone who's joining us today has,

400
00:25:58.789 --> 00:26:00.570
edited or modified their,

401
00:26:01.029 --> 00:26:01.850
social media

402
00:26:02.230 --> 00:26:07.825
share content. Let's see here if anyone has their hand up. Looks like Nicholas has his hand up.

403
00:26:07.985 --> 00:26:10.565
Hey, Nicholas. We've just unmuted your mic. How you doing?

404
00:26:11.425 --> 00:26:14.065
Good. Good. How are you? Can you hear me well? We can hear you well.

405
00:26:14.065 --> 00:26:15.525
How where are you calling in from?

406
00:26:16.305 --> 00:26:18.965
I'm calling from Port McMurray, Alberta, Canada.

407
00:26:19.320 --> 00:26:22.779
Alright. Alright. Alright. Welcome to the webinar. Yeah. Have you used,

408
00:26:23.320 --> 00:26:26.539
the the options to edit the Facebook share content?

409
00:26:27.799 --> 00:26:28.120
Yes.

410
00:26:28.120 --> 00:26:35.904
I did use it, back actually in 02/2016, and I was doing a lot of of scraping like your you guys are doing in order to,

411
00:26:36.524 --> 00:26:38.784
allow the the new post to,

412
00:26:39.884 --> 00:26:41.184
be displayed properly.

413
00:26:42.044 --> 00:26:43.245
Gotcha. Gotcha. And,

414
00:26:43.965 --> 00:26:49.280
did you notice that were you doing a lot of the sharing on Facebook or were users sharing your content more?

415
00:26:49.900 --> 00:26:51.040
I was the one,

416
00:26:51.340 --> 00:26:52.240
yeah, promoting,

417
00:26:52.860 --> 00:26:56.540
the the new members that, let's say, gave me 200 or $500,

418
00:26:56.540 --> 00:27:00.315
then I was I was promoting them. So I was I was the one using it.

419
00:27:00.955 --> 00:27:01.455
Fantastic.

420
00:27:02.315 --> 00:27:07.195
Yeah. What I like most is we recently added the the image upload option.

421
00:27:07.195 --> 00:27:11.615
So you can easily change the image that's shared with a specific web page here,

422
00:27:12.394 --> 00:27:14.575
without too much, too many complications.

423
00:27:15.070 --> 00:27:17.310
Thank you for that, Nicholas, and and good stuff there.

424
00:27:17.310 --> 00:27:20.050
Good to know that you're using the social media share links.

425
00:27:20.830 --> 00:27:21.150
Alright.

426
00:27:21.710 --> 00:27:25.150
Any final notes, Rick or Sherilyn, about the the social media share?

427
00:27:25.150 --> 00:27:36.955
One other thing I wanted to point out is the fact that even if we change everything on those settings, what we're doing is suggesting stuff to, Facebook and to their servers, they end up making the decision of what they end up printing.

428
00:27:37.495 --> 00:27:39.755
So even if we change everything, we do our best.

429
00:27:40.215 --> 00:27:44.075
Just keep in mind that we're not the ones to make the final decision on what gets published.

430
00:27:44.460 --> 00:27:48.240
Google's been doing that, a lot also especially with meta descriptions.

431
00:27:48.780 --> 00:27:52.640
You can define what the meta description is of a page but sometimes,

432
00:27:53.820 --> 00:27:56.240
depending on certain keyword searches and phrases,

433
00:27:56.875 --> 00:28:03.275
Google may utilize their own auto generated meta description that shows in their search results.

434
00:28:03.275 --> 00:28:04.815
So, yeah. Definitely,

435
00:28:05.515 --> 00:28:13.930
these agents are trying to give the best user experience and sometimes it means that they're gonna go with their version of the of the metadata and descriptions

436
00:28:14.230 --> 00:28:17.370
rather than your suggested one. Thank you very much for that.

437
00:28:17.590 --> 00:28:21.110
Thank you so much Sherlyn for for that insight. That was a great tip.

438
00:28:21.110 --> 00:28:24.870
Anything else you would like to add? No. I just I think we covered everything.

439
00:28:25.110 --> 00:28:29.565
It's a pretty simple thing to change and it really adds a lot of value to your website I think.

440
00:28:29.625 --> 00:28:31.485
Alright guys. Good stuff here.

441
00:28:32.505 --> 00:28:38.345
We do have a tip of the week, but I just got word that we had an awesome add on that was just released.

442
00:28:38.345 --> 00:28:42.060
So I'm gonna take a quick time out and then we're gonna dive into the tip of the week here,

443
00:28:42.540 --> 00:28:43.900
which is actually a really good one.

444
00:28:43.900 --> 00:28:49.180
It's the value of early feedback and why every new website project needs a beta launch.

445
00:28:49.180 --> 00:28:50.880
So we'll get to this in just a moment.

446
00:28:51.180 --> 00:28:52.800
Let me show you a new

447
00:28:53.420 --> 00:28:57.414
a new add on that's just been released. If you have the VIP add ons club,

448
00:28:57.794 --> 00:28:59.414
you do have this right now.

449
00:28:59.955 --> 00:29:02.215
It is the filter by star rating

450
00:29:02.674 --> 00:29:03.174
option.

451
00:29:03.955 --> 00:29:09.015
I'm I'm throwing a link here in the chat. You guys can check it out, and I'll show you a quick

452
00:29:09.440 --> 00:29:10.660
demo of how

453
00:29:11.120 --> 00:29:11.760
this work.

454
00:29:11.760 --> 00:29:17.300
It's really nice and it actually if you're using member reviews on your site, it adds a lot more value

455
00:29:18.640 --> 00:29:23.140
for encouraging your members to have higher star ratings and reviews.

456
00:29:24.215 --> 00:29:27.515
So let me show you exactly what we're looking at here.

457
00:29:28.295 --> 00:29:30.235
Let's go to a search results page

458
00:29:30.775 --> 00:29:35.670
and with this add on, you you can now enable this new drop down here

459
00:29:36.230 --> 00:29:40.650
where it lets you sort results by any star rating or

460
00:29:40.950 --> 00:29:46.470
members who have at least an overall star rating of one or two or three or four or five.

461
00:29:46.470 --> 00:29:51.610
So, let's search for members who only have overall star ratings of five.

462
00:29:53.405 --> 00:29:58.525
So there's one member on this demo site that has an overall star rating of five.

463
00:29:58.525 --> 00:29:59.985
Let's go down to four.

464
00:30:01.645 --> 00:30:05.905
So there's two members. This one has a star rating of four,

465
00:30:06.370 --> 00:30:07.490
so they're included in this.

466
00:30:07.490 --> 00:30:12.450
And then this Stacy member has five, so it's four or more for the star rating.

467
00:30:12.450 --> 00:30:14.470
Let me show you where you guys can edit

468
00:30:15.169 --> 00:30:19.245
this and enable this drop down on your site if you'd like to.

469
00:30:19.805 --> 00:30:22.465
You can go to settings and design settings.

470
00:30:25.805 --> 00:30:29.745
And if you'd like for that filter to show on your search results pages,

471
00:30:30.125 --> 00:30:33.265
it's in this first tab here under search results design.

472
00:30:34.010 --> 00:30:37.230
Scroll down and you'll see this last new option here,

473
00:30:37.690 --> 00:30:42.110
display star rating filter, and you can select disable or enable.

474
00:30:42.570 --> 00:30:46.750
By default for you, if you have the VIP add ons club, we've we've set it to disabled.

475
00:30:46.809 --> 00:30:50.275
So you can come here and enable it if you'd like.

476
00:30:50.275 --> 00:30:57.255
And, it adds another dimension to filter searches and also provides an incentive for your members to maintain,

477
00:30:57.875 --> 00:30:58.855
a high review

478
00:30:59.315 --> 00:31:00.934
rating on your site.

479
00:31:01.340 --> 00:31:03.680
So that is now live for everyone as well.

480
00:31:04.700 --> 00:31:05.200
Alright.

481
00:31:05.660 --> 00:31:15.040
Let's take a step back and also move forward to the tip of the week, the value of early feedback and why every new project needs

482
00:31:15.445 --> 00:31:17.625
a beta launch. And chances are,

483
00:31:18.485 --> 00:31:22.105
especially myself when I first started my first directory website,

484
00:31:23.045 --> 00:31:26.805
almost ten years ago, I just I just dove right in.

485
00:31:26.805 --> 00:31:31.090
And I I was just going off of my intuition and my assumptions,

486
00:31:31.710 --> 00:31:37.170
and I could have saved myself a whole lot of time if I took a step back and actually

487
00:31:38.270 --> 00:31:40.545
took advantage of the benefits of

488
00:31:41.105 --> 00:31:43.605
a beta launch. And Pat, I know that

489
00:31:43.985 --> 00:31:48.645
you're a big big advocate for beta launches especially with what you guys

490
00:31:48.945 --> 00:31:50.245
talk about with the directory

491
00:31:50.705 --> 00:31:51.105
gurus.

492
00:31:51.105 --> 00:31:57.190
Can you can you explain to us exactly kind of what the benefits or goals of a beta launch are and what it is exactly?

493
00:31:57.890 --> 00:31:59.590
Yeah. Sure thing. I I think

494
00:32:00.049 --> 00:32:00.549
oftentimes

495
00:32:00.850 --> 00:32:02.870
and especially, you know, if

496
00:32:03.250 --> 00:32:08.149
if if you're it's a fur if you're if it's your first time launching an online business or any business whatsoever,

497
00:32:08.524 --> 00:32:13.424
you have an idea in your head. And usually, the thing that gets in your way more than anything else

498
00:32:13.804 --> 00:32:17.664
is you wanting it to be the very best that it can be. And,

499
00:32:18.284 --> 00:32:22.560
you know, it's not really a fault to really want things to be as good as they can be.

500
00:32:22.720 --> 00:32:24.820
But if you've never launched a business before

501
00:32:25.120 --> 00:32:27.780
and you wait until everything is perfect,

502
00:32:28.160 --> 00:32:30.020
that's probably gonna take you a lot of time.

503
00:32:30.560 --> 00:32:32.980
It's probably gonna take you a lot of money.

504
00:32:33.280 --> 00:32:45.935
And since it's your first time you're running a an online venture, you you're not really you don't really have the experience, and you haven't received any feedback whatsoever if whether or not this idea you have that might be a success is gonna work.

505
00:32:46.155 --> 00:32:51.295
So when you do not do a beta launch, when you do not take steps to get early feedback,

506
00:32:51.769 --> 00:32:55.470
to get out there and see if this idea you have is a viable idea,

507
00:32:55.850 --> 00:33:04.750
then you really run the risk of spending a lot of energy and money in an idea that perhaps was never really gonna have a good chance to succeed.

508
00:33:05.435 --> 00:33:09.855
Myself, for example, I ran a travel agency as the first business I ever ran,

509
00:33:10.395 --> 00:33:15.355
here in Costa Rica when I moved here, and I worked really hard on my travel agency for seven years.

510
00:33:15.355 --> 00:33:22.630
And it took a very long time for me to realize, one of the best business lessons I ever heard in life is what table are you sitting at?

511
00:33:22.929 --> 00:33:25.030
Meaning if it it's a poker analogy.

512
00:33:25.570 --> 00:33:30.070
Meaning who else is sitting at the table with you? So I wanted to be a travel agency,

513
00:33:30.450 --> 00:33:34.150
but I was competing against Expedia. I was competing against Tripadvisor.

514
00:33:34.875 --> 00:33:39.855
I wasn't offering anything different than these other travel agencies which had billions of dollars,

515
00:33:40.235 --> 00:33:43.295
if not millions of dollars, and some of them in their marketing budgets.

516
00:33:43.515 --> 00:33:48.655
So I spent seven years fighting giants, not really solving a problem in the industry.

517
00:33:49.340 --> 00:33:53.760
And the next thing you knew, I I had to close my business. It was not a viable product.

518
00:33:54.140 --> 00:33:57.740
So the whole concept of a beta launch is don't do what I did.

519
00:33:57.740 --> 00:34:08.035
Don't spend seven years trying to launch an idea and not finding out before you spent a ton of energy and money to see if it even had a viable chance to succeed at the beginning stages.

520
00:34:08.035 --> 00:34:10.135
So the whole point of the webinar today

521
00:34:10.515 --> 00:34:11.815
is to give you guys,

522
00:34:12.675 --> 00:34:14.855
tips and steps to follow to get that

523
00:34:15.554 --> 00:34:17.495
super valuable early feedback

524
00:34:18.130 --> 00:34:23.989
to see if you're on the right track and if this business idea or concept you have has a real chance to succeed.

525
00:34:25.330 --> 00:34:26.869
Yeah. It's really it's really

526
00:34:27.170 --> 00:34:29.510
for everyone's benefit to save you time.

527
00:34:30.290 --> 00:34:37.554
And it's okay if, let's say, you go through this whole discovery process with your beta launch and you realize, let's say, there is no demand.

528
00:34:37.554 --> 00:34:39.895
At least you find out earlier than than later,

529
00:34:40.355 --> 00:34:44.969
and then there's a lot of value in that. So I'll just read off this list really quickly.

530
00:34:44.969 --> 00:34:49.870
So the goals of a beta launch is to find out if your idea is it is even worth it.

531
00:34:50.489 --> 00:34:51.630
Is there a demand?

532
00:34:52.489 --> 00:34:55.150
With the early feedback, are you going to

533
00:34:56.250 --> 00:34:58.110
get good insight of

534
00:34:59.125 --> 00:35:00.905
of if your product has viability.

535
00:35:01.925 --> 00:35:05.305
With that feedback you can also refine your original idea.

536
00:35:05.845 --> 00:35:10.905
And as you're talking to people and getting that feedback, you can improve your pitch and talking points.

537
00:35:12.090 --> 00:35:14.430
You guys have know what focus groups are.

538
00:35:14.730 --> 00:35:18.350
You know ad agencies use focus groups to find out the specific

539
00:35:18.650 --> 00:35:22.510
words to use when they're to pitch a product to the public.

540
00:35:23.130 --> 00:35:26.865
And it's important to know what those talking points should be for your industry.

541
00:35:26.865 --> 00:35:29.045
And the only way to do it is to talk to people

542
00:35:29.425 --> 00:35:31.445
in in a beta launch scenario,

543
00:35:31.985 --> 00:35:36.245
and get that feedback and figure out what specific phrases and words people are using.

544
00:35:36.305 --> 00:35:40.140
And also those people that you're talking to, you can build relationships with them.

545
00:35:40.220 --> 00:35:42.319
So once you're out of the beta launch stage,

546
00:35:42.859 --> 00:35:44.640
you can eventually reach out to them,

547
00:35:45.019 --> 00:35:46.240
with your real product.

548
00:35:46.299 --> 00:35:50.880
And hopefully with all the feedback, it's gonna be a killer product that they that they want.

549
00:35:51.579 --> 00:35:51.819
Yeah.

550
00:35:51.819 --> 00:35:56.744
And and Jason, for anybody that's listening to the webinar that says, hey, I already launched my website.

551
00:35:56.744 --> 00:35:59.385
Maybe this webinar isn't really gonna relate to me.

552
00:35:59.385 --> 00:36:02.605
I can tell you that at some point, we're gonna give you a tip

553
00:36:02.984 --> 00:36:03.484
that

554
00:36:03.785 --> 00:36:05.565
my my existing customers

555
00:36:05.944 --> 00:36:07.645
still use to this day

556
00:36:08.025 --> 00:36:10.924
that is basically their highest converting strategy

557
00:36:11.390 --> 00:36:16.670
to land new members. So using this whole beta launch strategy, we're gonna give you that tip.

558
00:36:16.670 --> 00:36:21.010
So even if you've already launched your website, I can assure you're gonna get great value today.

559
00:36:21.230 --> 00:36:25.470
We just talked about all the awesome points and and goals and outcomes of a beta launch.

560
00:36:25.470 --> 00:36:28.415
So just a short list of what can happen without

561
00:36:28.795 --> 00:36:31.295
a beta launch. And a lot of it is falling into,

562
00:36:32.475 --> 00:36:34.475
you know, traps that you set for yourself.

563
00:36:34.475 --> 00:36:38.415
You're making assumptions about the industry or the people in that industry.

564
00:36:38.980 --> 00:36:46.040
You're probably doing more work in setup and investing more time than is required to create a simple product that the people actually want.

565
00:36:46.500 --> 00:36:50.100
And again with that you're you're risking your time without any real data.

566
00:36:50.100 --> 00:36:57.165
Now it's okay to jump into an idea and get excited about an idea, but the approach in which you

567
00:36:58.265 --> 00:36:59.885
start working on that idea,

568
00:37:00.185 --> 00:37:05.165
you have to be very careful about your resources and that's your personal time and your money.

569
00:37:06.470 --> 00:37:15.029
And also without a beta launch, again you're jumping into the idea blindly, you're using your own phrases, and you're using your pitch that you haven't tested yet.

570
00:37:15.029 --> 00:37:23.765
So you might be missing opportunities to gather that critical feedback that's going to eventually set you up for success when you try to reach out to

571
00:37:24.065 --> 00:37:24.805
the masses.

572
00:37:25.185 --> 00:37:30.484
I've seen a lot of people just launch their website without any feedback, not even feedback from friends and family.

573
00:37:30.704 --> 00:37:35.799
They put a huge budget into Facebook ads or Google ads and then it's crickets.

574
00:37:35.799 --> 00:37:37.980
Nobody's signing up, no one's doing anything,

575
00:37:38.440 --> 00:37:44.619
and it's not that they have a bad idea, it's probably the way the the website is pitching the idea

576
00:37:45.079 --> 00:37:48.460
is incorrect. So again you want that critical feedback.

577
00:37:48.744 --> 00:37:51.885
And then also if you launch too early without that data,

578
00:37:52.185 --> 00:37:53.325
you're going to be jeopardizing

579
00:37:54.105 --> 00:37:56.045
your brand. You might be

580
00:37:57.065 --> 00:38:01.385
just setting yourself up for failure and you want to set yourself up for success.

581
00:38:01.385 --> 00:38:04.445
And that's really what the goal of a beta launch is, is

582
00:38:04.800 --> 00:38:09.140
giving yourself all the chances to be successful with your business idea.

583
00:38:10.080 --> 00:38:14.740
So as Pat mentioned, there is good news. Even if you've launched your site, it's not too late.

584
00:38:15.040 --> 00:38:16.500
Beta launches are

585
00:38:17.165 --> 00:38:19.265
a continuous and ongoing practice

586
00:38:20.045 --> 00:38:22.465
that every business can implement and improve,

587
00:38:23.005 --> 00:38:25.665
to improve their products and services. So,

588
00:38:26.285 --> 00:38:30.125
what you have right now that could be the the feedback that you're looking for.

589
00:38:30.125 --> 00:38:35.000
If you've already launched and there isn't too much traction or activity, it's not a problem.

590
00:38:35.220 --> 00:38:42.040
Use that to gain the feedback with the tips we're gonna show you on how to execute a successful beta launch here.

591
00:38:42.820 --> 00:38:46.835
So Pat, so so we know the goals of a beta launch. How does it tie into the benefits here?

592
00:38:46.835 --> 00:38:48.134
How are they a little different?

593
00:38:49.394 --> 00:38:50.115
Okay. So yeah.

594
00:38:50.115 --> 00:38:56.375
So the so the benefits are things that you might not realize you're gonna get out of doing a beta launch.

595
00:38:56.434 --> 00:38:58.694
Things that might fly a little bit under the radar.

596
00:38:59.200 --> 00:39:02.980
One of the things that that comes out to me right away is is the entire

597
00:39:03.360 --> 00:39:06.020
winning over early adopters. And,

598
00:39:06.640 --> 00:39:10.260
for those of you that that's a new that might be new terminology for you.

599
00:39:10.320 --> 00:39:15.065
But if you've come up with an innovative idea and innovative solution to a problem,

600
00:39:15.525 --> 00:39:17.945
that means that it's new to the market.

601
00:39:18.005 --> 00:39:21.464
And the people that are gonna be the most passionate about your idea

602
00:39:21.925 --> 00:39:23.865
are gonna be early adopters.

603
00:39:24.565 --> 00:39:30.780
So by running a beta launch, what you're gonna be doing during that beta launch is you're gonna be building relationships

604
00:39:31.320 --> 00:39:35.900
with these peoples that love to be at the cutting edge of new solutions and ideas

605
00:39:36.280 --> 00:39:37.020
that tackle

606
00:39:37.320 --> 00:39:38.380
ongoing issues.

607
00:39:38.855 --> 00:39:43.575
So that's one of the benefits. These are gonna be your ambassadors as you go into new markets.

608
00:39:43.575 --> 00:39:47.674
They're gonna have more patience because they're gonna understand it's a new solution, there's bugs,

609
00:39:47.974 --> 00:39:52.234
and they'll really be the people you can work with on a regular basis to continually improve

610
00:39:52.920 --> 00:39:56.380
the services that you're trying to offer to them. Also,

611
00:39:56.760 --> 00:39:59.980
it's gonna allow you to get familiar with your pitch. So

612
00:40:00.280 --> 00:40:05.180
you're doing a beta launch, it's gonna require you getting on the phone, it's gonna require you building landing pages.

613
00:40:05.575 --> 00:40:06.315
And essentially,

614
00:40:06.695 --> 00:40:11.195
it forces you to sell your idea before your idea is fully developed.

615
00:40:11.895 --> 00:40:15.735
I find that oftentimes people and and I use this terminology.

616
00:40:15.735 --> 00:40:22.320
I think I use it on my home page on project pad is is I ask people straight up, are you building a website or are you building a business?

617
00:40:22.620 --> 00:40:38.954
It's a lot of fun to build a website, to build landing pages, to but if you're not actually trying to your pitch out, if you're not trying to sell, if you're not trying to see if you can get people engaged and interested in your product, if that's not what you're spending your time on, you're probably

618
00:40:39.255 --> 00:40:41.595
building a website and you're not building a business.

619
00:40:41.734 --> 00:40:44.315
The sooner you start talking to potential customers,

620
00:40:44.710 --> 00:40:48.090
the sooner you start running ads to landing pages and seeing if they convert,

621
00:40:48.470 --> 00:40:53.290
the sooner you're gonna get to find out if this idea that you're working on is viable or not.

622
00:40:53.350 --> 00:41:02.635
That's really the difference between somebody that's running a business and wants to see if it can succeed or not, to somebody that is really just delaying that initial launch.

623
00:41:02.635 --> 00:41:03.215
And and

624
00:41:03.515 --> 00:41:07.135
the reason why a lot of us delay, and I was guilty of this myself,

625
00:41:07.675 --> 00:41:15.380
is that the reason why you build your web site, the reason why you continually design, the reason why you continually try to add new features

626
00:41:15.760 --> 00:41:21.300
and continue to tell yourself it's not ready yet is because there's a big, big fear of rejection.

627
00:41:21.920 --> 00:41:30.885
The moment that you start trying to sell your idea, idea, it's when you open up the door to people potentially telling you that what you're trying to offer them is not really a solution

628
00:41:31.345 --> 00:41:32.805
that they're interested in.

629
00:41:33.105 --> 00:41:42.500
And that's why you keep delaying yourself with busy work and continuing design changes and color schemes, and I need I need this and I need that before I can talk to people.

630
00:41:42.880 --> 00:41:43.780
And I can tell

631
00:41:44.240 --> 00:41:45.220
you with experience

632
00:41:45.520 --> 00:41:47.859
that that's actually not true. It's the opposite.

633
00:41:48.000 --> 00:41:51.780
The you'd be better off talking to people before even launching a website

634
00:41:52.535 --> 00:41:57.835
and seeing if there's any interest at the at the grassroots level of what it is you're trying to solve.

635
00:41:58.615 --> 00:42:04.395
Yeah. I I I definitely agree that was that was definitely valuable advice there, Pat.

636
00:42:05.210 --> 00:42:06.910
So in a nutshell here,

637
00:42:07.609 --> 00:42:11.069
again you're setting yourself up for success with the beta launch,

638
00:42:11.529 --> 00:42:14.670
and again it's that early feedback whether it's

639
00:42:15.770 --> 00:42:18.109
people loving your idea or hating your idea.

640
00:42:18.855 --> 00:42:24.635
It's it's the goal here is to save you time so that you can move on or pivot as as needed.

641
00:42:25.655 --> 00:42:28.795
Alright. So here's the fun stuff like how to roll out

642
00:42:29.095 --> 00:42:29.595
your

643
00:42:30.215 --> 00:42:31.115
beta launch,

644
00:42:31.575 --> 00:42:32.875
and it's all about

645
00:42:33.339 --> 00:42:34.720
discovery and feedback,

646
00:42:35.180 --> 00:42:37.440
and more discovery and more feedback,

647
00:42:37.819 --> 00:42:40.400
and modifying your original idea

648
00:42:40.780 --> 00:42:41.839
till you have

649
00:42:42.220 --> 00:42:42.720
hopefully,

650
00:42:43.500 --> 00:42:45.520
a viable product that

651
00:42:45.875 --> 00:42:51.555
the majority of the market, or at least the people you're getting feedback from are excited to sign up to.

652
00:42:51.555 --> 00:42:53.734
So there's a few ways to do discovery.

653
00:42:55.635 --> 00:42:57.815
One of the easiest ways is to join

654
00:42:58.280 --> 00:43:01.660
community groups of your potential customers or members,

655
00:43:02.200 --> 00:43:08.859
and see if they have the problem you're hoping to solve or create a solution for or provide a service for.

656
00:43:09.720 --> 00:43:10.760
You can reach out.

657
00:43:10.760 --> 00:43:16.375
You don't have to say you're with a specific company because at this point, probably nothing exists yet.

658
00:43:16.375 --> 00:43:20.315
Just find out if people have those pain points. And, Pat, you had,

659
00:43:20.855 --> 00:43:24.215
mentioned, like, a sample post just just you can you can say it verbally.

660
00:43:24.215 --> 00:43:27.900
Like, you can join one of these groups Yeah. And post something like like what?

661
00:43:28.539 --> 00:43:28.940
Exactly.

662
00:43:28.940 --> 00:43:36.720
So let's say I'm just gonna off the top of my head, let's say my directory is gonna tackle the issue of online reviews, and I have a solution

663
00:43:37.020 --> 00:43:38.960
that can help people with their online reputation.

664
00:43:39.339 --> 00:43:43.020
So I have a hey. I have this idea, and people can reply to reviews on Brilliant Directories.

665
00:43:43.020 --> 00:43:44.494
This is a great review module.

666
00:43:44.795 --> 00:43:48.335
I'm gonna launch it as an alternative source to Yelp, as an example,

667
00:43:49.194 --> 00:43:51.775
for lawyers. I'll be very specific to an industry.

668
00:43:51.914 --> 00:43:55.375
So then what I would do is I would start going to lawyer Facebook groups,

669
00:43:55.820 --> 00:43:59.920
And I would I wouldn't ever use my brand. I would go in as a lawyer.

670
00:44:00.300 --> 00:44:01.440
As a group member.

671
00:44:01.980 --> 00:44:06.880
As a group member. Correct. Correct. And I would say, hey, guys. I'm having issues with reviews.

672
00:44:07.740 --> 00:44:10.320
Do you does anybody in this group have any,

673
00:44:11.095 --> 00:44:15.995
softwares or solutions or any ideas on how we can solve this problem that I'm having?

674
00:44:16.215 --> 00:44:17.995
There's two things that are gonna happen.

675
00:44:18.375 --> 00:44:26.960
You might learn of competitors that you never knew existed, which is really, really, really, really important to know before you invest money and time into a solution.

676
00:44:27.260 --> 00:44:33.440
Because perhaps you haven't found a website that offers what you offer, but perhaps there's somebody there that's already doing it.

677
00:44:33.740 --> 00:44:37.660
Just because they're already doing it doesn't mean that your idea isn't viable.

678
00:44:37.660 --> 00:44:43.494
Of course, you can do it better, but it's really important to know the landscape of competition for the services

679
00:44:43.795 --> 00:44:47.415
that make make it your unique competitive advantage when you're calling lawyers.

680
00:44:47.474 --> 00:44:50.375
Because they're gonna say, oh, yeah. I'm already using these guys.

681
00:44:50.435 --> 00:44:55.290
So it'll be important for you to realize what's the differentiating factor between you and the potential customers.

682
00:44:56.330 --> 00:45:01.870
Or you may find out that it's just a big issue and people say, yes. This is an issue.

683
00:45:01.930 --> 00:45:03.150
There's no solution.

684
00:45:03.690 --> 00:45:12.165
At that point, you've basically it's it's a great proof of concept that the communities of lawyers are saying, yeah, we have an issue tackling online reputation.

685
00:45:12.625 --> 00:45:15.205
There's not really a service out there that tackles that.

686
00:45:15.345 --> 00:45:19.205
And then you know that whatever you invest in, it's gonna be a unique service

687
00:45:19.585 --> 00:45:21.605
that you'll be offering that particular industry.

688
00:45:22.040 --> 00:45:25.320
Perfect. Yeah. So you you I I'd love you blew my mind there. Yeah.

689
00:45:25.320 --> 00:45:30.619
It is you find out if there's already competitors out there, if if they recommend any solutions.

690
00:45:32.359 --> 00:45:35.020
You can see how developed those solutions are,

691
00:45:35.744 --> 00:45:37.505
and you can see if it's really a problem.

692
00:45:37.505 --> 00:45:42.545
If if you don't get any reactions, then there probably isn't a demand in the industry for that.

693
00:45:42.545 --> 00:45:44.484
So again, saving yourself time.

694
00:45:44.785 --> 00:45:47.525
Let's say there is some interest, Pat.

695
00:45:48.060 --> 00:45:53.600
So now that you've kinda see that people are having that problem or looking for that type of service or solution,

696
00:45:54.300 --> 00:45:58.880
what's the next step linking them to a landing page to do what? What does that landing page

697
00:45:59.740 --> 00:46:00.405
have on it

698
00:46:01.445 --> 00:46:01.945
exactly?

699
00:46:02.965 --> 00:46:07.305
So I I and I think this this ties in a little bit to that secondary offer.

700
00:46:08.485 --> 00:46:12.085
There's there is an adage that says fake it till you make it.

701
00:46:12.085 --> 00:46:15.225
So if you're just doing it for research purposes, again,

702
00:46:15.620 --> 00:46:19.800
I don't know how many lawyers there are in The US or how many dentists or how many chiropractors,

703
00:46:20.100 --> 00:46:23.240
but I'm assuming the it's it's a fairly high volume.

704
00:46:23.620 --> 00:46:27.800
So you may even want to make as if your full product exists,

705
00:46:28.244 --> 00:46:37.464
build a landing page for that product, and see if people fill out the form to get more information on that product, even though you haven't fully developed it.

706
00:46:38.085 --> 00:46:42.270
And and I know that for some people, they'll be more comfortable with that approach or not.

707
00:46:42.510 --> 00:46:46.430
I personally love that approach because you're not gonna run it for eternity.

708
00:46:46.430 --> 00:46:54.050
You're you're making you might run it for just a couple days, get, you know, 500 people to visit the page and see how many of them have engaged with that content.

709
00:46:54.430 --> 00:46:57.650
If you're getting a good response, then you know you're onto something.

710
00:46:57.865 --> 00:47:02.525
Again, these are all just confirmation points that it's worth taking your venture one step further.

711
00:47:02.585 --> 00:47:04.205
So create a landing page

712
00:47:04.745 --> 00:47:11.510
to see if people are interested in receiving more information on this service or product that solves a potential problem.

713
00:47:12.130 --> 00:47:13.910
Correct. It provides a type of solution.

714
00:47:14.370 --> 00:47:14.870
So

715
00:47:16.050 --> 00:47:18.230
nothing fancy, just something simple,

716
00:47:19.250 --> 00:47:28.484
and that's gonna be an indicator where there's where there's interest or not and if you should move forward with your idea or not, or if you need to modify your pitch on that landing pitch.

717
00:47:29.665 --> 00:47:32.085
That that's correct. That's correct. Okay.

718
00:47:32.385 --> 00:47:39.180
So that's one way to interact with people, and then there's an there's two other ways we mentioned here, cold calling business and in house visits.

719
00:47:40.440 --> 00:47:43.740
Yeah. So the third point, and that's what I teased earlier in the webinar,

720
00:47:44.120 --> 00:47:47.260
is actually my personal favorite. And if you're having trouble

721
00:47:47.720 --> 00:47:57.055
getting through to people on the phone and getting them to engage with your directory, I really hope you pay attention to this section because this is about one of the best tips I can share on a webinar.

722
00:47:57.755 --> 00:48:01.215
So if I have a directory website regardless of the industry,

723
00:48:01.995 --> 00:48:04.655
I can try to call people like a veterinarian,

724
00:48:04.955 --> 00:48:05.615
for example,

725
00:48:06.099 --> 00:48:08.839
and I can pitch them on joining my directory.

726
00:48:09.460 --> 00:48:17.985
And if anybody that's tried to do that, I'm sure will share with us how difficult of a journey that is because it's a sales call.

727
00:48:18.305 --> 00:48:23.105
And every single one of us on this webinar, we're all bombarded with sales calls.

728
00:48:23.105 --> 00:48:25.685
We get called every day by credit card companies,

729
00:48:26.065 --> 00:48:27.125
insurance companies,

730
00:48:27.505 --> 00:48:28.725
people wanting surveys.

731
00:48:29.425 --> 00:48:33.859
Everybody wants our money. So what that means is is when we get that phone call, we disengage

732
00:48:34.160 --> 00:48:37.780
even if the product or the credit card fees or the reward points,

733
00:48:38.160 --> 00:48:40.420
even if they're giving us an amazing deal,

734
00:48:40.880 --> 00:48:42.880
we just kind of check out on the phone.

735
00:48:42.880 --> 00:48:46.665
So it's not your fault that the people you're calling are checking out.

736
00:48:47.065 --> 00:48:51.565
So one strategy that I think that I know works really well for my customers

737
00:48:52.025 --> 00:48:56.365
is they use the beta launch strategy even though they have a live website.

738
00:48:56.985 --> 00:48:59.805
So for example, I would call a veterinarian

739
00:49:00.105 --> 00:49:01.140
and I would say,

740
00:49:02.019 --> 00:49:05.400
hello, doctor Smith. I'm calling a part of this association.

741
00:49:05.460 --> 00:49:07.799
The reason we're calling is that we've discovered

742
00:49:08.099 --> 00:49:14.039
that there's a concern in this industry for x, y, and z, and we wanna know if you share that concern.

743
00:49:14.180 --> 00:49:18.195
Is that a problem for you? I wanna connect with them emotionally.

744
00:49:18.415 --> 00:49:20.755
I wanna tell them what the problem is,

745
00:49:21.055 --> 00:49:25.875
and I wanna see if they agree with us that it's a problem. If you've really highlighted a problem

746
00:49:26.255 --> 00:49:27.315
that they're facing,

747
00:49:27.695 --> 00:49:28.915
they're gonna say,

748
00:49:29.215 --> 00:49:31.559
yes. That's an issue for me.

749
00:49:31.559 --> 00:49:35.079
And I and you do not transition into the sales call right there on the spot.

750
00:49:35.079 --> 00:49:40.299
What you tell them is you say, great. What do you think about this as a solution to that problem?

751
00:49:40.599 --> 00:49:47.855
Because you're not making a sales call and because you're building a relationship and you're and you're trying to address an issue that's common in the industry,

752
00:49:48.155 --> 00:49:50.734
you'll see that the conversation is a lot friendlier.

753
00:49:51.275 --> 00:49:59.170
They're not off they're not on edge, and then you can close that call and basically say something along the lines of saying, well, thank you so much for your feedback.

754
00:49:59.390 --> 00:50:03.089
Would you mind if I called you in a couple of weeks when I have a little bit more information

755
00:50:03.390 --> 00:50:05.490
about the solution we have to this problem?

756
00:50:05.789 --> 00:50:12.369
And you'll be shocked about the difference in results on your phone calls because people now are are are are not

757
00:50:12.855 --> 00:50:16.215
worried about what you're having to say. They've opened up to you and they say, yeah.

758
00:50:16.215 --> 00:50:20.135
I'd love to hear more about it. And that way, you're setting up your following call.

759
00:50:20.135 --> 00:50:21.835
When you go into your sales pitch,

760
00:50:22.215 --> 00:50:25.830
ideally, the person you're talking to on the phone has already spoken to you.

761
00:50:25.830 --> 00:50:28.810
You don't wanna make your sales pitch on the first call basis

762
00:50:29.110 --> 00:50:31.450
unless you have tremendous sales experience

763
00:50:31.830 --> 00:50:36.310
and you have the skills of you have the skills to close on a on on an initial first call.

764
00:50:36.310 --> 00:50:39.725
But I believe building relationships is always the best route to take.

765
00:50:39.725 --> 00:50:44.305
And, Pat, you actually touched on something that we covered in previous webinars where

766
00:50:44.925 --> 00:50:46.305
you need to have a mission.

767
00:50:46.605 --> 00:50:50.545
So when you're calling this person, we'll use we'll use the veterinarian as an example.

768
00:50:51.245 --> 00:50:52.785
You're not selling them something.

769
00:50:52.845 --> 00:50:57.440
You're asking them if if they have a problem, and you're letting them know that your organization

770
00:50:58.060 --> 00:51:00.240
is set out to help solve that problem.

771
00:51:00.620 --> 00:51:08.255
And if you move forward with solving that problem, will they get behind you, or are they interested with finding out what you come up with to help,

772
00:51:08.714 --> 00:51:10.974
solving that problem or providing that solution?

773
00:51:11.355 --> 00:51:13.454
So that's that again goes back to,

774
00:51:14.635 --> 00:51:16.575
you know, changing it from,

775
00:51:17.035 --> 00:51:29.140
like, a a business directory to an organization that has a mission and a purpose, and it's serving a specific industry and the people in that industry, and it's set out to to do good for for the people in that industry.

776
00:51:29.140 --> 00:51:30.039
And that's something

777
00:51:30.339 --> 00:51:30.839
professionals

778
00:51:31.220 --> 00:51:32.119
can get behind.

779
00:51:32.484 --> 00:51:33.305
I agree.

780
00:51:34.085 --> 00:51:37.305
And then you you mentioned it. Follow-up with the people who show interest,

781
00:51:38.005 --> 00:51:40.724
and then use their feedback to refine your final product.

782
00:51:40.724 --> 00:51:46.805
That goes to the keywords and phrases that are literally coming out of their mouths, the problems that they're saying.

783
00:51:46.805 --> 00:51:53.180
You want to reflect those, the commonalities between what what people are telling you and make sure you're using similar,

784
00:51:54.839 --> 00:51:59.500
verbiage on your site and in your materials because we know that those are the words that resonate

785
00:51:59.975 --> 00:52:02.875
with potential people when you launch your product.

786
00:52:04.535 --> 00:52:09.355
Alright. So let's say you're sending people to landing pages, you're talking to people,

787
00:52:10.295 --> 00:52:15.910
what are the metrics and key performance indicators that that someone should look out for, Pat,

788
00:52:16.210 --> 00:52:21.349
to find out if this idea has legs and they should move forward with the next step of,

789
00:52:21.810 --> 00:52:25.270
investing more money in development, more more of their personal time,

790
00:52:25.974 --> 00:52:28.635
bringing on partners and investors and and whatnot.

791
00:52:29.015 --> 00:52:33.195
Are are there complicated metrics to look at just to find out if you have a good idea or not?

792
00:52:33.655 --> 00:52:35.255
I really don't think they're that complicated.

793
00:52:35.255 --> 00:52:39.015
I think that's that slide lays them out very simply there for you.

794
00:52:39.015 --> 00:52:41.310
And and, basically, let's say you have a landing page.

795
00:52:41.630 --> 00:52:48.830
You wanna basically see how many people have gone to my landing page, whether I did social media campaigns, pay per click, whatever it means I did.

796
00:52:48.830 --> 00:52:49.650
Go to forums.

797
00:52:50.030 --> 00:52:52.270
You should have Google Analytics set up.

798
00:52:52.270 --> 00:52:58.555
That's just the the basic basic tip is have Google Analytics set up so you know how many people have gone to that page.

799
00:52:58.855 --> 00:53:02.555
And then based on that volume, you're gonna see how many people have filled out a form.

800
00:53:02.695 --> 00:53:06.795
So normally on a landing page, you wanna have a form. There has to be some reason

801
00:53:07.130 --> 00:53:08.570
that they're gonna give you their email.

802
00:53:08.570 --> 00:53:12.110
That's the point of your beta launch is, are you interested?

803
00:53:12.250 --> 00:53:14.750
And that's the metric that you're gonna see if they're interested.

804
00:53:15.370 --> 00:53:18.650
The the the confused metric, that's when you're calling them.

805
00:53:18.650 --> 00:53:20.350
So you're talking to them on the phone.

806
00:53:20.655 --> 00:53:24.735
You're pitching your idea. To you, you've been thinking about it for years.

807
00:53:24.735 --> 00:53:27.475
It's clear as day in your in your head

808
00:53:27.935 --> 00:53:30.755
what you're solving. But when you're talking to people,

809
00:53:31.295 --> 00:53:35.235
how long is that pitch for you to convey what it is you're trying to solve?

810
00:53:35.330 --> 00:53:39.110
The more time you need to spend on the phone with them, the more confusing

811
00:53:39.490 --> 00:53:45.350
the solution is that you're proposing to them. So that's a good metric is do they get it right away?

812
00:53:45.490 --> 00:53:48.470
Does it take a long time for them to get it? And then, of course,

813
00:53:48.815 --> 00:53:50.915
are they willing to sign up? And

814
00:53:51.215 --> 00:53:55.395
if you can gather what they'd be willing to pay or what value they associate

815
00:53:55.935 --> 00:53:56.835
to that solution,

816
00:53:57.215 --> 00:54:01.075
that's incredible information before you do your final launch.

817
00:54:02.049 --> 00:54:02.549
Awesome.

818
00:54:02.849 --> 00:54:09.410
And and with the final launch, that's, you know, getting your site set up, your your formal site, and then driving traffic to it,

819
00:54:10.450 --> 00:54:11.510
which is, again,

820
00:54:11.970 --> 00:54:16.710
the second level of of your time and financial investment in your online business.

821
00:54:17.424 --> 00:54:21.045
But it's good to know that you got strong feedback from potential users.

822
00:54:21.664 --> 00:54:28.145
You have potential users who are ready to sign up and and to be your first members on your site because you've already researched them.

823
00:54:28.145 --> 00:54:32.720
Okay. You've gathered email addresses from peep from your landing pages. Mhmm.

824
00:54:33.020 --> 00:54:36.080
So you're already setting yourself up for success just by

825
00:54:36.940 --> 00:54:38.320
being smart about,

826
00:54:39.180 --> 00:54:42.240
the the the way you approach your your business's launch.

827
00:54:43.100 --> 00:54:47.315
That's correct. Basically, I I know Brilliant Directories, for example, has a marketplace.

828
00:54:47.375 --> 00:54:52.275
I have a listing in the marketplace, and it's for people looking for customization and get development assistance.

829
00:54:52.815 --> 00:54:54.115
Basically, my recommendation

830
00:54:54.415 --> 00:54:54.915
is

831
00:54:55.215 --> 00:54:56.675
you reach out to the marketplace

832
00:54:56.975 --> 00:54:59.155
once you've done some sort of

833
00:54:59.550 --> 00:55:03.170
proof of concept, some sort of beta launch on your website.

834
00:55:03.390 --> 00:55:06.930
Because if you if you start negotiate if you start reaching out to developers,

835
00:55:07.550 --> 00:55:10.910
developers by nature just wanna build whatever you ask them to build.

836
00:55:10.910 --> 00:55:13.650
So there's no data behind the value of that.

837
00:55:13.865 --> 00:55:18.045
So I always recommend if you can find a way to do a beta launch, talk to potential customers,

838
00:55:18.424 --> 00:55:22.204
test out your idea before you engage with development companies,

839
00:55:22.825 --> 00:55:24.984
it's definitely the best approach to take.

840
00:55:24.984 --> 00:55:33.750
Because when you do engage with any sort of development or go to any sort of marketplace and hire additional people to your team to build out new features or functionality or design layouts,

841
00:55:34.050 --> 00:55:40.710
you'll have a lot more confidence that the money you're spending into that is worth the investment because you've already tested the concept.

842
00:55:41.330 --> 00:55:42.950
Perfect. And in a nutshell,

843
00:55:43.914 --> 00:55:47.375
guys, some of this is higher level, some of this is really easy to comprehend.

844
00:55:48.954 --> 00:55:51.775
If if any of this is seems like a lot of work,

845
00:55:52.154 --> 00:55:54.174
I I think I could break it down in a nutshell.

846
00:55:54.635 --> 00:55:57.535
Talk to as many people as you can about

847
00:55:58.000 --> 00:56:02.740
your idea or not you don't have to say your idea, but find out if there's a problem in the industry

848
00:56:03.040 --> 00:56:07.940
for the idea that you want to create a solution for, and use that feedback

849
00:56:08.720 --> 00:56:09.860
to to

850
00:56:11.600 --> 00:56:12.100
craft

851
00:56:12.744 --> 00:56:16.045
the the ultimate product and website that you're going to launch.

852
00:56:16.905 --> 00:56:21.405
Because if you go into it blind, you're really just going off of your own assumptions and your,

853
00:56:21.945 --> 00:56:26.365
your own ideas. And they're not it's not that they're bad, but crowdsourcing

854
00:56:27.510 --> 00:56:33.450
information from potential members is is invaluable. And it will save you a lot of time

855
00:56:33.910 --> 00:56:34.230
and,

856
00:56:34.950 --> 00:56:36.410
set you guys up for success.

857
00:56:37.190 --> 00:56:40.605
So thanks, Pat, for helping with this presentation. It's super valuable here.

858
00:56:41.244 --> 00:56:43.185
Awesome. I really enjoyed it. Thank you, Jason.

859
00:56:43.805 --> 00:56:45.805
Alright. So let's now let's turn it over to you guys.

860
00:56:45.805 --> 00:56:50.625
We got some time left in the webinar for some q and a. So if you have any questions about,

861
00:56:51.005 --> 00:56:52.305
your membership website,

862
00:56:52.605 --> 00:56:54.545
maybe you're trying to do some small modifications,

863
00:56:54.925 --> 00:57:00.920
you have questions about how to set yourself your site up for marketing, and we'll unmute your mic here.

864
00:57:00.920 --> 00:57:03.260
Alright, we're gonna unmute Lois here.

865
00:57:03.800 --> 00:57:05.020
How are you today, Lois?

866
00:57:05.480 --> 00:57:07.180
I'm good. How are you? Good.

867
00:57:07.800 --> 00:57:09.980
Very good. Thank you for joining the webinar today.

868
00:57:10.645 --> 00:57:14.185
Oh, always enjoy it. Awesome. What's your question for us today?

869
00:57:14.805 --> 00:57:18.665
One of my sites, ottawavalleyrealestate.com,

870
00:57:18.725 --> 00:57:20.185
I've uploaded the listing.

871
00:57:20.885 --> 00:57:26.560
And when visitors open up this listing, how can I make it appear as full page

872
00:57:27.340 --> 00:57:29.200
and hide the header and all that?

873
00:57:29.580 --> 00:57:30.080
Gotcha.

874
00:57:30.460 --> 00:57:34.000
Yeah. You can definitely do that. Let's let's preview this page.

875
00:57:35.980 --> 00:57:39.600
So you're saying you don't want the sidebar here. Is that what you're saying?

876
00:57:39.905 --> 00:57:46.065
I want the sidebar. I don't want the header. Okay. Like the the menu and the logo and all that.

877
00:57:46.065 --> 00:57:50.145
So this is and I'm so we have the admin toolbar here. This is actually an easy one.

878
00:57:50.145 --> 00:57:55.829
So this is part the the template that's powering this page is SEO template number three zero three.

879
00:57:55.829 --> 00:57:57.849
So I'm gonna just open this in a new tab.

880
00:57:58.549 --> 00:58:02.790
And the nickname for this one is the, the details for,

881
00:58:03.190 --> 00:58:07.369
for group details. We call it a a group of photos since it's multi photo.

882
00:58:07.615 --> 00:58:09.715
This this, this type of page.

883
00:58:10.255 --> 00:58:13.695
So this is gonna affect all the multi photo detail pages.

884
00:58:13.695 --> 00:58:17.055
So if you have, like, classified listings, product listings, I think it's fine to do this though.

885
00:58:17.055 --> 00:58:18.595
You can go to display settings,

886
00:58:18.975 --> 00:58:20.675
and we can hide the header.

887
00:58:21.279 --> 00:58:23.220
And let's save the changes and

888
00:58:23.920 --> 00:58:26.579
cross our fingers here. Let's refresh the page.

889
00:58:27.920 --> 00:58:28.819
Just a moment.

890
00:58:33.055 --> 00:58:34.035
Okay. So now

891
00:58:34.495 --> 00:58:35.875
on these detail pages,

892
00:58:36.175 --> 00:58:42.175
the header is gone, but what's nice is actually you do have the breadcrumb here so people could and you know who posted it.

893
00:58:42.175 --> 00:58:48.195
So there are ways to kind of get out of this page and and get to other areas of the site if needed still.

894
00:58:49.430 --> 00:58:54.970
Can you control the breadcrumbs, Jason, in the SEO template? You can and we have documentation

895
00:58:55.510 --> 00:58:58.569
on it. There are some some variables you can use here.

896
00:58:59.430 --> 00:59:03.289
But you can remove them for example if you wanted to. Sorry it was my question.

897
00:59:03.915 --> 00:59:07.515
To. If you wanted to, you could just delete the values from here and,

898
00:59:08.155 --> 00:59:09.535
and it won't show the breadcrumbs.

899
00:59:10.395 --> 00:59:11.855
That's great. Alright.

900
00:59:12.315 --> 00:59:14.015
Thanks so much for your question there.

901
00:59:14.795 --> 00:59:20.050
Alright. I think we got time for one more question here. I see a new name here, Ronnie.

902
00:59:20.190 --> 00:59:21.730
Ronnie, how are you doing today?

903
00:59:22.510 --> 00:59:26.930
I am doing fine. Can you hear me? Yeah. We can hear you great. Where are you calling in from?

904
00:59:27.310 --> 00:59:31.650
I'm calling in from Sacramento, California. Alright, Graham. I'm here down here in Los Angeles.

905
00:59:31.710 --> 00:59:36.484
And, how'd you like the presentation today so far? Excellent. Okay. What what do you everyone.

906
00:59:37.345 --> 00:59:41.444
What was what was the most what what was something helpful that you found in today's presentation?

907
00:59:41.984 --> 00:59:45.444
Well, you know, I think what it showed me is the potential

908
00:59:45.825 --> 00:59:49.204
of what I could do with this looking at all the other,

909
00:59:49.850 --> 00:59:52.830
you know, sites that are already in development. I'm at that

910
00:59:53.210 --> 00:59:56.750
pre pre pre beta launch stage. I'm just

911
00:59:57.370 --> 01:00:00.830
beginning to tinker with this and just wanna get to a very

912
01:00:01.130 --> 01:00:03.950
basic stage so I can start talking to other people.

913
01:00:04.055 --> 01:00:07.195
But it's definitely showed me the potential to modify

914
01:00:07.895 --> 01:00:11.755
to a degree that I wasn't there at. Yeah. There's you could do a lot of modification.

915
01:00:13.095 --> 01:00:14.555
It could it could become addictive,

916
01:00:15.415 --> 01:00:16.475
the level of modifications.

917
01:00:16.775 --> 01:00:17.275
So

918
01:00:17.655 --> 01:00:27.460
that's why we say kinda stay stay the course of, like, the beta launch model, like, get people's feedback, like, you know, things like that because it it's very easy to get sucked into the design.

919
01:00:27.460 --> 01:00:31.079
It's very fun. But, that's great to hear. What's your question for us today?

920
01:00:31.795 --> 01:00:36.775
The question is, as I mentioned, I'm I'm at the very very beginning and I'm putting together a site

921
01:00:37.315 --> 01:00:38.055
that is

922
01:00:38.755 --> 01:00:45.395
for helping, you know, seniors or their caregivers, family members, to navigate through their care journey.

923
01:00:45.395 --> 01:00:48.619
And so what I'm doing is bringing together the services

924
01:00:48.920 --> 01:00:53.099
that can help them to either stay at home or transition into

925
01:00:53.480 --> 01:00:54.440
some type of,

926
01:00:54.920 --> 01:00:55.820
senior residential

927
01:00:56.200 --> 01:00:58.060
living. So it's both sides there.

928
01:00:58.440 --> 01:01:01.900
But am I able to modify the size of a form?

929
01:01:02.495 --> 01:01:10.675
All I wanna do is if I'm talking to someone now, if someone by chance went to the site, they could fill out the form to get assistance.

930
01:01:10.895 --> 01:01:16.035
But when I created this form, it's showing up very small and in one little corner.

931
01:01:16.400 --> 01:01:18.260
Let's can we take a look at your site together?

932
01:01:18.720 --> 01:01:21.120
Sure. And it's real basic, but It's okay. It's,

933
01:01:21.920 --> 01:01:23.140
it's parachutes,

934
01:01:23.520 --> 01:01:26.580
like parachute, but c a r a

935
01:01:26.880 --> 01:01:28.340
or care, parachutes.

936
01:01:28.925 --> 01:01:32.365
So I I think I already know what is this. So where do you have your form, for example?

937
01:01:32.365 --> 01:01:33.825
Right there at the Get Assistance.

938
01:01:34.445 --> 01:01:36.305
Okay. Love your home page.

939
01:01:39.725 --> 01:01:41.265
Let me see here. Get Assistance.

940
01:01:42.470 --> 01:01:44.150
That little blue okay. Yes.

941
01:01:44.150 --> 01:01:48.730
So I have this little teeny form, and I don't know why it looks like that. Okay.

942
01:01:49.030 --> 01:01:49.530
And,

943
01:01:50.150 --> 01:01:52.010
you created this form on your own?

944
01:01:52.549 --> 01:01:53.049
Yes.

945
01:01:53.349 --> 01:01:56.970
And this is a lead form of people who might be interested in getting matched?

946
01:01:58.015 --> 01:01:58.515
Right.

947
01:01:59.455 --> 01:01:59.535
Okay.

948
01:01:59.695 --> 01:02:07.235
We do have your you do you do have a default lead form that I would recommend as your starting point and then further modifying from there.

949
01:02:07.615 --> 01:02:11.980
So I see here it says looking for, are these your categories as well? Yes.

950
01:02:11.980 --> 01:02:14.560
I just put some basic categories in there.

951
01:02:15.100 --> 01:02:15.600
Cool.

952
01:02:16.140 --> 01:02:16.940
Yeah. Let me,

953
01:02:17.500 --> 01:02:20.480
let me see here if you have your get matched page.

954
01:02:21.660 --> 01:02:23.680
No. I think I created a new one.

955
01:02:24.305 --> 01:02:24.465
Okay.

956
01:02:24.465 --> 01:02:33.045
So, yeah, the reason the reason why it's so great to use the brilliant directories get match form and modify that one is you have a lot of settings that you can control

957
01:02:33.825 --> 01:02:39.299
in the lead settings of that form. So do you want top level show, top and sub, top and sub sub?

958
01:02:39.299 --> 01:02:41.880
Do you want the location? Do you want the location with the map?

959
01:02:42.420 --> 01:02:46.180
Do you wanna have best what what is the best time for them to reach out to you?

960
01:02:46.180 --> 01:02:53.955
So, basically, in the lead settings, you can control what displays in that form, and the layout and CSS of the form will look right the first time.

961
01:02:54.335 --> 01:02:58.435
Okay. And and that brings me to kind of where you were going with the the

962
01:02:58.735 --> 01:02:59.135
first,

963
01:02:59.775 --> 01:03:00.275
response.

964
01:03:01.135 --> 01:03:02.275
For the

965
01:03:02.859 --> 01:03:03.359
senior

966
01:03:03.660 --> 01:03:04.160
placement,

967
01:03:04.700 --> 01:03:07.040
I don't want them to search for anything.

968
01:03:07.580 --> 01:03:10.800
I just want them to click on the get assistance.

969
01:03:11.180 --> 01:03:14.000
We will contact them and take them further.

970
01:03:14.780 --> 01:03:17.760
But on the other side, where we're looking to

971
01:03:18.425 --> 01:03:19.725
have service providers,

972
01:03:20.185 --> 01:03:23.565
probably more like, you know, mobile service providers

973
01:03:23.945 --> 01:03:25.005
that have certifications

974
01:03:25.385 --> 01:03:29.005
for the senior market, it could be something like certified,

975
01:03:29.305 --> 01:03:29.965
you know,

976
01:03:30.585 --> 01:03:34.710
real estate agents that work with seniors or, you know, relocation

977
01:03:35.410 --> 01:03:35.910
specialists.

978
01:03:36.370 --> 01:03:43.750
So we would want those to be matched, but for the living, you know, residential portion, we wanna talk to them.

979
01:03:45.010 --> 01:03:49.350
So I need, I guess, two forms. One would be for that blue button I had

980
01:03:51.704 --> 01:03:53.325
on the front. Yeah.

981
01:03:53.865 --> 01:03:56.605
And then eventually, I'd like to be able to have,

982
01:03:56.905 --> 01:03:58.204
you know, where they could

983
01:03:58.585 --> 01:03:59.645
search and,

984
01:04:00.345 --> 01:04:04.684
you know, find a service provider. So can I have those two scenarios?

985
01:04:05.589 --> 01:04:06.089
Absolutely.

986
01:04:06.630 --> 01:04:13.030
So what I would do first is, I would link people to this page rather than the page you created because now we have the form here.

987
01:04:13.030 --> 01:04:18.230
So let me just do let me let me take it so to the next level here. It's asking to select an option.

988
01:04:18.230 --> 01:04:21.285
It's basically asking them to choose their the top level category.

989
01:04:22.225 --> 01:04:25.925
So instead of select an option, let's change the text here.

990
01:04:26.465 --> 01:04:29.025
So we have we can easily change that to

991
01:04:29.505 --> 01:04:30.485
let's see here.

992
01:04:31.425 --> 01:04:34.885
This is a select an option. So we got a few of them here.

993
01:04:36.570 --> 01:04:38.990
Select an object, get matched category, select.

994
01:04:39.290 --> 01:04:40.350
So that is

995
01:04:44.170 --> 01:04:48.045
what do I like just what do you need, and then the next one is like

996
01:04:48.765 --> 01:04:49.825
select a specialty.

997
01:04:51.005 --> 01:04:51.665
Okay. Select

998
01:04:55.005 --> 01:04:55.744
a specialty.

999
01:04:56.045 --> 01:04:57.665
Alright. Let's save those changes,

1000
01:05:01.859 --> 01:05:04.440
and I'll get rid of it. So now when you come here,

1001
01:05:05.539 --> 01:05:09.480
get us it's very similar to the page you created. So what do you need? I need caregivers,

1002
01:05:11.380 --> 01:05:11.880
specialty

1003
01:05:12.339 --> 01:05:14.039
certified dementia professional,

1004
01:05:14.375 --> 01:05:18.875
and then that's your and then this is the what comes to you. Now you have this sidebar here.

1005
01:05:19.895 --> 01:05:20.635
You could

1006
01:05:21.415 --> 01:05:25.335
you could remove these items if you if you like or not. You know, satisfaction, promise.

1007
01:05:25.335 --> 01:05:27.515
It's just a confidence booster here. Right.

1008
01:05:28.190 --> 01:05:31.810
But what I can do for you is let me do let me do this.

1009
01:05:32.110 --> 01:05:34.610
Since you already created the this page,

1010
01:05:36.110 --> 01:05:37.570
let me close some of these

1011
01:05:38.910 --> 01:05:41.730
here. So because you already created this page,

1012
01:05:42.395 --> 01:05:46.415
do you wanna create you wanna use the assistance forward slash assistance URL?

1013
01:05:46.954 --> 01:05:51.695
Yes. Okay. So let's edit this page and let me just copy over what I have.

1014
01:05:53.355 --> 01:05:53.855
So

1015
01:05:56.340 --> 01:06:00.200
this is okay. That's getting getting a little buggy there. So let me just open this

1016
01:06:00.980 --> 01:06:03.000
and go to assistance page.

1017
01:06:04.980 --> 01:06:07.000
And, actually, what I'm gonna do is just

1018
01:06:09.505 --> 01:06:11.765
actually just gonna delete the assistance page.

1019
01:06:12.225 --> 01:06:16.065
You actually did things correctly. I think just, you have it set to full page mode.

1020
01:06:16.065 --> 01:06:18.225
That's why it's showing on the side there.

1021
01:06:18.945 --> 01:06:21.045
But what I'm gonna do is delete that,

1022
01:06:22.130 --> 01:06:24.710
and then I'm going to refresh this.

1023
01:06:25.810 --> 01:06:27.910
And we're gonna use assistance for this.

1024
01:06:28.690 --> 01:06:31.030
Okay. Great. So now if we go to your home page,

1025
01:06:33.570 --> 01:06:36.765
it should take us to there we go. Just had to refresh. So there you go.

1026
01:06:36.765 --> 01:06:41.165
So this is your assistance page. Get assistance. Speak to certified senior advisor. Enter name.

1027
01:06:41.165 --> 01:06:43.345
What do you need? So and so. Submit.

1028
01:06:45.244 --> 01:06:50.210
Let's even take this one step further again for the sake of showing people the possibilities for how to spruce things up.

1029
01:06:50.210 --> 01:06:51.270
Instead of that submit

1030
01:06:51.970 --> 01:06:56.710
Uh-huh. Let's change the verbiage there from submit to get connected now.

1031
01:06:57.089 --> 01:06:57.910
Oh, great.

1032
01:06:58.690 --> 01:06:59.990
Always wanna be proactive

1033
01:07:00.290 --> 01:07:02.425
to getting people get connected now,

1034
01:07:02.885 --> 01:07:05.225
and, you know, that's fine. I'll save the changes,

1035
01:07:08.005 --> 01:07:12.505
and we can get rid of the these things. So now it says get connected now.

1036
01:07:14.349 --> 01:07:17.250
Okay. Well, I think you're at a you have a good start here.

1037
01:07:18.349 --> 01:07:23.310
Yep. You can definitely link to your search results once you have members. I like your site.

1038
01:07:23.310 --> 01:07:25.329
It's very simple. It's not too cluttered.

1039
01:07:28.155 --> 01:07:31.615
Yeah. I think I think you're on a good path here of keeping things simple.

1040
01:07:32.395 --> 01:07:33.055
And imagine,

1041
01:07:33.675 --> 01:07:37.775
you know, the purpose of this site is is to get people connected. You're creating that marketplace.

1042
01:07:37.835 --> 01:07:39.855
Just give them a reason to fill out the form.

1043
01:07:40.210 --> 01:07:44.710
Show them confidence boosters. Make it easy. They can fill out the form in one or two clicks.

1044
01:07:45.010 --> 01:07:49.810
And then and then once they fill out the form, it's on you to deliver that that perfect match for them.

1045
01:07:49.810 --> 01:07:50.210
And Right.

1046
01:07:50.290 --> 01:07:54.144
That's and then that's word-of-mouth marketing comes from that and and all that good stuff.

1047
01:07:54.144 --> 01:07:56.964
That's the problem you're solving and the service you're offering there.

1048
01:07:57.345 --> 01:08:01.365
Perfect. Thank you so much. Alright. Thank you. Great site. Alright guys.

1049
01:08:02.065 --> 01:08:06.724
Well great webinar today. I wanna thank everyone for for joining. We did cover

1050
01:08:07.160 --> 01:08:08.060
the tip of

1051
01:08:08.360 --> 01:08:11.420
the week, which is, the value of early feedback. I think

1052
01:08:11.880 --> 01:08:13.980
sharing some of the sites that we did today,

1053
01:08:14.600 --> 01:08:15.180
a lot

1054
01:08:15.640 --> 01:08:16.380
of relatable,

1055
01:08:17.240 --> 01:08:18.140
topics there.

1056
01:08:18.520 --> 01:08:21.564
I also wanna thank Sherilyn and Rick for the great

1057
01:08:22.104 --> 01:08:24.365
presentation on the Facebook sharing options,

1058
01:08:24.905 --> 01:08:26.985
and also all the BD Lab updates.

1059
01:08:26.985 --> 01:08:30.985
Shout out to the Brilliant Directories development team and the support team there.

1060
01:08:30.985 --> 01:08:34.845
You guys are awesome. And also to everyone in the Facebook group.

1061
01:08:35.149 --> 01:08:36.449
Thanks for all your suggestions.

1062
01:08:36.750 --> 01:08:40.989
If you guys haven't already done so, please go to directorygurus.com

1063
01:08:40.989 --> 01:08:43.329
and watch Pat and Bruce's presentation

1064
01:08:44.189 --> 01:08:44.510
on,

1065
01:08:45.069 --> 01:08:48.590
the success blueprint for a directory website. I think it's about thirty minutes.

1066
01:08:48.590 --> 01:08:51.534
It's free to watch, and it's just awesome content.

1067
01:08:51.534 --> 01:08:54.435
It'll open you guys, your eyes up to so many new things.

1068
01:08:54.654 --> 01:08:57.074
Do you have any final things you wanna say about this, Pat?

1069
01:08:57.375 --> 01:09:02.514
No. I love today's presentation, and I really hope, to hear some of, our listeners,

1070
01:09:03.540 --> 01:09:04.179
beta launches.

1071
01:09:04.179 --> 01:09:08.660
I'd love to hear in future webinars that they they tried to implement some of these strategies and see how Yeah.

1072
01:09:08.819 --> 01:09:11.380
It worked out for them. Likewise. Likewise. Absolutely.

1073
01:09:11.380 --> 01:09:14.340
And if you haven't already done so, please, join us in the Facebook group.

1074
01:09:14.340 --> 01:09:17.505
You can go to brilliantdirectories.com/Facebook,

1075
01:09:17.505 --> 01:09:19.685
and we can continue the conversation there.

1076
01:09:19.905 --> 01:09:22.564
Have a great week, guys, and catch you in the next webinar.

1077
01:09:23.185 --> 01:09:24.865
We missed last week's webinar.

1078
01:09:24.865 --> 01:09:28.777
We're actually gonna do back to back webinars, so we'll have another webinar next week.

1079
01:09:28.777 --> 01:09:33.756
So we'll catch you in next week's webinar. Have a great week, guys. Have a brilliant day, everyone.