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We have a full house today. If this is your first time joining, welcome.

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I'm Jason Darr on the left, and we're lucky to have, several special guests on this slide.

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We have Rick and David. Rick is one of the support specialists here at Brilliant Directories.

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There's no doubt that you may have emailed

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with Rick, or had a training call with Rick. So Rick, it's great to be with you here today.

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And David is the digital strategist here at Brilliant Directories.

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He actually helps make all the webinar magic come alive among many other things.

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So Rick and Dave, great to be with you guys here today.

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Thank you, Jason. I'm very happy to be here.

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Thanks. Welcome everybody to, another webinar Wednesday, two weeks in a row. That's right.

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We are making up for a week that we missed, so we're doing back to back webinars, and it's always my favorite time of the week.

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I always like to mention if you're not already a member of our Facebook group, please, please join.

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You can go to brilliantdirectories.com/facebook.

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It's a great place to continue the conversation in between webinar Wednesdays.

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There's a lot of activity and participation

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from fellow membership website owners and myself

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and other online marketing professionals.

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So if you're interested in how to

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beef up your Brilliant Directories site or just gain some tips and strategies for improving and growing your online community, it's a great place to continue the conversation.

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So you can go to brilliantdirectories.com/facebook

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and just click on the blue join button there.

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And for those of those of you joining for the first time, webinar Wednesday is an awesome venue and place to,

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really increase and improve your marketing efforts for your website.

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We like to cover topics such as how to increase your website traffic, how to convert some of those website visitors into free or paying

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members,

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identifying revenue opportunities, how to collect more email addresses and build your subscriber list.

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That's very important.

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And one of my favorites actually is how to improve your websites navigation.

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A well laid out website, simple

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and very clear, can help your efforts a lot and really lead you to success.

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If you have questions on any of these topics or any other related topics,

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please save them. We'll get to them towards a little later in the in the webinar and, yeah.

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It's gonna be a really good presentation today.

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And as I mentioned, we have a full house. We have, Patrick Burnell from the Directory Gurus.

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Patrick is a digital marketing expert with a specialty on growing membership

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online membership community. So, Pat, thank you for joining us in the webinar.

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Do you have any news, to share about what you guys are cooking there at the Directory Gurus?

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Yeah. Thanks a lot for having me, Jason. We're pretty excited.

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We've been asking people what it is they need help with the most.

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One of the products we were proposing was something called the inner circle.

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And the inner circle essentially would be a group of Brilliant Directories entrepreneurs

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that would kinda like to come together

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and do things like crowdsource

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customizations,

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having an in house development team that can help with support.

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So what we've been busy doing the last couple of weeks is we've actually been hiring in house developers,

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and we have a whole support network in place.

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And we're about to do a big reach out to everybody that's, said that they had an interest in joining the inner circle and sending them more information

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about what's included in this particular group.

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So we're really excited about that and, that's about to go live, very soon here.

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That's awesome because I know you guys have a ton of free resources

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available.

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So in this inner circle, is it an opportunity for,

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for people to kinda get one on one time with you and the other, members of the Directory Gurus group?

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Well, the idea is to not just be about Bruce and myself, and Bruce, of course, he's,

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you know, he's one of the Brilliant Directories users that's been able to generate 7 figures on Brilliant Directories,

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yogaallianceprofessionals.org

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in case anybody wants to check that out.

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And, basically, yes, it's about having direct contact with us, but, also, we think it's really important.

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It's about having a close network of serious entrepreneurs

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that are interested in things like crowdsourcing,

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customizations,

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having an internal support in terms of, having a development team that would be servicing,

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a a particular group of people.

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So if your site has been live for a while, if it's generating revenue, if you're at the stage where you're looking to,

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implement new functionality that isn't default functionality,

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what we wanna do is be a great resource to connect to and work and connect with other brilliant directors, entrepreneurs that that would like to collaborate on projects together.

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Awesome. Well, I know you guys are working really hard over there.

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Thanks for taking the time out to join us in the webinar Wednesday.

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Thanks for having us. Awesome.

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Alright. And,

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I think back we're in, like, webinar 60 plus right now.

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Back in webinar Wednesday or somewhere around the forties, we had a slide about not getting stuck on the hamster wheel, and we decided to keep it here

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in all the future webinars. So just as a reminder,

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you are running an online community.

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For most of you, it's, it's either your main business or it could be a side hustle.

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Just remember to always be working on different aspects

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of your business. Don't get stuck in one portion of your of your business.

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For example, setting up or designing your site. That's just one facet of

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your business. So just remember that you need to always be making traction, making forward progress,

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whether it's getting user feedback,

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creating content, running advertising campaigns,

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getting feedback from your members. It could be also designing your site.

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Just make sure you're always making

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forward progress and you're moving your your business forward.

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The last webinar was just a week ago, so we just have a few, lab updates to share with you today.

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I'll cycle through these pretty quickly.

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One of them is the ability to bulk enable and disable widgets.

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Up until now, if you wanted to troubleshoot your site, maybe you had a custom widget and something wasn't working properly,

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you would have to individually

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disable

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a single widgets at a time.

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Now with this tool, you can disable a group of widgets and then re enable them as well.

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I'll show you where that is real quick.

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Just want to head on over to your dashboard and

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your custom HTML widgets are in the toolbox widget manager.

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So on this site for example, just the interior design demo we use for the webinar, we have 14 custom widgets here.

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And let's say something was bugging out on my side, I didn't know what was causing it.

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I just recently added these three widgets, so what I could do is

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check box all these three. Again up until now my only option was to manually

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disable them 1 x 1, but now I can conveniently select the ones that I want to disable.

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Scroll down to the bottom of the page and with the bulk actions here,

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select disable

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selected widgets and save the changes.

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What that's going to do is, it's going to disable them, so now they're not actually working on my site.

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And I can go ahead and troubleshoot my issue, and if these had nothing to do with the issue and the issue is probably still there,

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I can go ahead and re enable these in bulk as well. I'll just

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enable selected.

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So that's just a quality of life feature there just to make things a little easier if you're working with a developer who's looking to troubleshoot

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or identify potential issues that you might be experiencing on your site.

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The next one is, in the previous webinar we had announced that the bookmark counter is coming out for release.

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This add on, it adds a number to the number of times

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your members and visitors have clicked to bookmark or save or like a post or member profile on your site.

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So that is now released.

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I'll quickly show you guys where that setting is if you'd like to enable it and also what it does exactly.

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So let's go to the front of

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this demo site here, and I'll just click on design tips. That's the

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blog we're running for this. So this is already enabled and you can see here now there is a number

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next to the bookmark

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text.

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Before this add on, there would it would just be highlighted if the logged in user had saved or bookmarked a post.

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Now it actually shows a total count of all the members who have liked or bookmarked or favorited

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a post.

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So if you'd like to enable this on your website, by default it's turned off so it just has the original functionality.

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But if you'd like to enable the count,

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you can go to your main dashboard here,

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and you can go to settings

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and design settings.

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And once this loads up, it's in the search results design module. So you want to toggle this open,

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and here it is, enable bookmark counter.

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It's right next to the icon you choose for the favorite icon.

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So you just want to turn this off, set this from no to yes, and it'll start working automatically on your site.

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And it's really cool because it shows a lot of engagement on your site, a lot of user activity, and it's nice to see that people are actually engaging with your site and for other website visitors to see that there's engagement on your site.

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So just depending on the type of site that you're running, this could definitely come in handy.

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Just as a note you do need the add on for this. Let me just show you where this is.

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If you're part of the VIP add ons club you already have that,

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But let me just share a link in the chat here of, where you can get this. It's the bookmark counter

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add on,

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and I'll go ahead and pop that in the chat here.

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To add on what you were saying, Jason, about this add on,

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not only does it show user engagement on the site, but if you have a directory site that's really focused on

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some sort of product, like, as you see here on, on the detail page, if you have a real estate site

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or a local classified site,

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ultimately, the site revolves around products and the success of the site is determined by how well the members are able to move that product.

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So by having this add on, it gives people a sense of urgency to,

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you know, if it's a real estate site, to inquire about the property

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to the real estate agent who posted it.

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If it's a classified site, it prompts the user to reach out to the person

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selling the product. That way they can take advantage of it before somebody else gets to it.

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So it adds a nice sense of urgency to the site that your members will appreciate.

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Yeah. It does add a level of gamification,

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to certain things, especially if there's limited quantity,

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and things like that. You can ask them to like it and and things like that. So, yeah.

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I just changed, as everyone was watching me, I just changed the word bookmarks to likes.

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That's just using the text label functionality.

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So I've seen a lot of people rename this to to many different things.

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So just depending on what your site's,

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target industry is, you can definitely change this,

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the text here to what you need it to be.

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Alright. And

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we made a small aesthetic update to the import members page if your site's already rocking and rolling.

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This won't matter too much for you, but if you're just getting started out,

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it just adds a little bit more

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convenience on how to add members to your site.

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So let's go on out to the dashboard and we can go ahead and click on import members here.

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And what's really nice about this page is it is giving you the option to add a single member if you just want to manually add a member to your site one at a time,

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or if you have a CSV file import,

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you can certainly do that by clicking on this link here.

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And if you're having trouble with importing, number one you can always email the support team.

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They'll be happy to kind of assist you and walk you through

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your the import process, but we do have an import guide here.

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You can click on it and it'll go to our support center where

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we have some sample import templates,

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as well as a video here to explain

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and walk you through the import process.

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Let's go ahead and click on add a single member.

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So because you're adding one member you just got to fill out a simple form and it asks you things such as the account status, if you want it to be active or inactive,

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the membership level that this member should be a part

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of, and then their email address you can create their password, and then some basic information such as their first name, company name, and phone number.

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You can also assign a top level category,

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and then also if the company or the listing represents a company or an individual.

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There is a setting here, it comes up from time to time.

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Basically if you're going to be adding a member and the email address already

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exists in the system,

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by default the system won't allow you to add the member.

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But if you're if you are okay with having two of the same email addresses,

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as for members in the system, you can set this to yes and it will allow you to create

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the account even though a member with the same email address already exists.

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And after you add the new member you can log in as that member and add any other pertinent information that you need to.

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So it's a really nice simple convenient form, And then of course these the there's the import CSV file here.

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So again here you can assign the membership level for the, for all the members being imported, and then the status you'd like to

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set them as.

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And then some advanced

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options here, same thing if email already exists, if it should create the accounts, and then when you import members you can import them with their top and sub level categories, and there's a nice feature here if you check it.

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If you have categories in your import file that are not necessarily already in the member categories in the database of your site, it will automatically create those categories for you which is super convenient.

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And then you can upload your

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file here.

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A simple trick also,

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if you're importing members,

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I like to create like a dummy membership level in the product section,

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and we'll just call it like test import for the membership level. You can import everyone in there.

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The reason I like to do that is let's say something goes wrong with your import.

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Let's go to manage products here.

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There is an option where you can delete

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all the members in that membership level.

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So if it's a dummy membership level and something went wrong with your

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import, you can definitely delete all the members that you just imported very easily.

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Now if everything went fine and dandy with your import,

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what you can do is

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move the members. So if you create like a dummy membership level,

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you can then move the members to the real membership level that you want them to be part of, and then you can go ahead and delete the dummy membership level that you did that you used just for the import.

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So that's just kind of like

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a little tip and work around that I like to do when I'm importing members into a site.

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And those are our lab updates for today.

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Let's move things along to Rick's Corner Simple Solutions for Common Questions.

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As I mentioned we do have a full house today, so we are

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we we are lucky enough to be joined by Sherilyn as well. And you guys are gonna be covering

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some topics around claim listings, correct?

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Yes sir we are. So thank you Jason.

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Welcome Sherilyn.

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So glad that you were able to make make it today. Hey, Rick. Yeah. I'm always happy to be here.

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It's one of the highlights of my month for sure.

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Alright. So like Jason was stating, today we're gonna be talking a little bit about claim listings,

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but one step further than just the basic claim listing.

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Right? So in order for this,

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explanation to work on your website, bear in mind that you do need to have the claim listing add on active on your site.

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And, basically, what we're gonna be discussing today is how to change the link

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where people click on in order to claim their listing.

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So let me explain a little bit more about this, Jason, and and why this comes into play.

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So there there comes a time when people have a list of members that have already,

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worked in the past. So it's not new members that they found online.

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It's people that they have worked in in the past. They have this big list, and they wanna

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add that list onto their billing directory's website.

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That's not a problem and that's something that the platform supports.

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We recommend when you're doing that process to set those members up as claim listings so that they can

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find them, their listing and claim it as their own.

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The basic functionality

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of the claim listing is that a little message is gonna show up on their profile where they can click on that link and they're gonna be directed to the join page.

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Alright? So that's the default functionality.

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If you if you would like I can go ahead and share my screen here or you can walk us through the process.

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Yeah.

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I'm just gonna let me set one of the membership levels to claim listing and actually I didn't realize it but it ties into the to the update on the import members that I just showed.

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So let's say you imported a bunch of members.

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You had some business data, and you added it to the site.

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What you can do is you can go to the pricing tab,

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and under account type, again, if you have the add on, you can set these as claim listing accounts.

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And now you saw this actually popped up here which is what Rick is gonna cover, but before we get into this let's actually take a look at what the claim listing message list looks like on the member's profile page.

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So let's go back here

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and,

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I guess

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let's just look at one of this member's profile pages here.

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It is here. Yeah. You're right.

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It is here to explain when we have the actual link rather than just saying there's gonna be a link showing up.

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So thank you for that.

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Alright. So, again, this is a demo site we use.

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I see that it's some things here, like, with the Google Maps. But let's look at this banner here.

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It says, are you modern bathroom? Claim this listing to receive referrals from this page.

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Exactly correct. So that's the default functionality.

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What that will do is that when the user clicks on claim listing, he'll be directed to the join page.

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Alright? So a few things that come into play here.

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If you happen to have a free listing on your join page, then the person that's claiming the listing is gonna be able to claim that listing as a free member.

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Alright. Which means they won't have to pay you to be a part of your directory.

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And that's why this feature that we're gonna discuss today

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is so important. It really comes into play in this whole process.

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So like in this particular scenario where Jason just clicked on, that's the join page, but there's only one listing.

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By default, most

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by default, correct me if I'm wrong, Jason, which,

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RenderToos websites have three plans

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that show up on their join page? Yeah. If you yeah. Just just just as a stock launch,

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there's, like, three sample plans there.

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And most people there's a big debate whether to keep the free option or not, but let's assume most people keep the free option there,

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on their pricing pages.

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Exactly.

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So if the user of the website, again, identifies that there's a way in which they can become a member of your direct without paying, more

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than likely they're gonna choose that option.

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Alright. So this is where we, we can go ahead and intervene as a directory owner here.

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And we can intervene in the process

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by guiding

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the user of the website to either one specific membership level or another joint page that doesn't have any free listings

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listed.

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Now

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we are going to recommend or strongly recommend

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guiding the claim listings

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to one specific membership level, and I'll be happy to show you how to do it. Alright.

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Do you wanna take over the controls from here, Rick?

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If that's okay with you, I'll be more than happy to. Yep. I'll pass it over to you.

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Okay. Perfect.

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So let's go ahead and edit this setting that we've been talking about.

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So to do this, we're gonna go to the finance

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tab, and we're gonna open up the manage products.

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Because, again, what we're doing is editing the claim listings.

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Alright. So

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let's say for instance, this general user was the membership level that we wanna edit. Alright.

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A few things I wanna explain before diving into the membership level.

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If you guys are not familiar,

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each membership level that gets created on your list on your website

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has a product ID. Alright. This is very important.

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The product ID is basically what links each membership level or determines which membership level is which.

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Right?

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So the basic membership level has a product ID three, which means that let me go ahead and show you what this means.

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If I go I'm gonna go ahead and open up my website here, and I'm gonna open up the join page real quick

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just to show you what I'm talking about. Alright.

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So here we have the three listings that we were talking about before.

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This is the basic membership level. I'm gonna scroll down here, and if I click create listing here,

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which I'm gonna do right now, just gonna click on create listing, you're gonna be able to see that the since I'm well, my website is not using a, an SSL at the moment.

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I'm gonna be directed to this secure pay secure my payment page, but this is the part that I I want to explain and I want you to focus on.

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So here, I'm gonna be directed to slash checkout slash three.

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So let's go ahead and compare that number three with the ID of that membership level.

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So if we go back to the membership levels, we're able to see that the basic membership level indeed has an product ID three.

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So that way, again, that the system knows where to direct you or which membership level you're going to be creating the listing as is with that specific ID.

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Now

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I'm sorry if this was confusing, but there's actually a reason why I'm explaining this because let me copy this here.

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I'm just gonna copy the checkout slash three. Now go back to the membership levels.

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Again, let's pretend that this general user account, is the claim listing that I'm editing.

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And let me not pretend. Let me just switch it to claim.

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So it's gonna be the membership level. I'm gonna jump to the pricing tab.

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Instead of the free account, we're gonna switch this to a claim.

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Perfect. And now this opens up this whole thing.

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And this is, like, this is what we are talking about. This is a specific field.

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What this allows you to do is to override the default functionality

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that Jason showed us before in which when the user clicks on the create a listing, he's directed to the join page.

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So we're gonna replace that join page with the actual link for the membership level.

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So as you saw, I just copied the slash checkout slash three,

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and now I'm gonna go ahead and save this.

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Alright.

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So now by doing this, when the user of the website finds their listing,

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and they click on claim listing, they're not gonna be directed to the join page, which allows them to claim the listing as a free member.

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They're gonna be directed to the checkout page number three.

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Well, in this case Why don't we change that to five then?

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And then because you're doing the test on the general listing,

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make sure that it's a searchable profile as well so they have a a public profile page.

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Great catch. Just a second. Let me switch that.

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So,

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because we were just we jumped into editing the, it looks like they are searchable there. Yeah.

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So that's good. You see this? Yeah. Perfect. Okay. Let me go ahead and save this now.

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Save the whole,

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membership level.

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Alright.

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I'm gonna close this, and I'm gonna go back to the membership levels.

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Just a second here. Okay. The reason why I wanna do this is because I have a member here.

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So let me open up the members,

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and I wanna

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go to the live profile

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real quick here. So this is the sample member. I'm gonna view the live profile.

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Alright. So

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like we saw at the beginning of the conversation, here's the banner that says, are you the sample general user?

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Claim this listing to receive referrals.

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Now if I click on claim listing, I should be directed to the checkout number five.

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Alright.

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So, yeah, this is the this is because we don't have an actual membership level. Bear with me.

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Yeah. We don't have a number five, Jason.

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Let me switch it to the product ID number one, which is the premium. Bear with me. Just a sec.

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So I switched this,

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to the five, and I was actually on the

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on membership level number five. So let me switch it to number one. Alright.

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This tells the system that this is the premium member or the premium level. Alright.

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Let me save that. Go back to the

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alright. So now here, let's go ahead and do it one more time. Let's click claim listing,

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and there you go. It now indeed takes me to checkout number one. So

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what will happen at this point is that whoever is claiming that listing is gonna be able to register in your website, but it's not gonna be able to register for free.

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It's gonna be directed to the right membership level, the right form that they need to complete.

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And this is basically why,

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the whole claim listing,

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functionality

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is there for it. It's basically just bringing,

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the information from that profile, which you have already uploaded to your to your site, and it's gonna it's gonna have that information already.

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So it's not like you're creating a new profile.

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You're actually indeed claiming the one that you had already

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uploaded to your site.

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So once the user fills this information out, they're gonna be already registered for that

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specific membership level with all the perks that that membership level could have.

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That's awesome. I know we showed this feature a while ago,

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in in a previous webinar when it was released, but I noticed that a lot of people in the Facebook group and the support tickets were asking how to kinda direct,

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claim listing people to to a specific page. So whether it's a landing page or directly to

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the page you want them to check out on, I think this is an awesome feature, to do it.

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I think so too.

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Plus the the the fact that it's so easy, right, to control, which is just filling out what link you wanna use, it adds a lot of functionality here.

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You don't have to worry about

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hiring someone to do this for you, editing pricing pages whatsoever.

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It's just a matter of adding the right link on the right field.

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So, yeah, very a lot of functionality there, Jason. Awesome. Great.

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Does anyone have any questions about the claim listing in general?

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Let's see if anyone has their, if you wanna raise your hand right now.

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I have Vijay has a question here. Hey, Vijay. How are you doing today? Hi, Jason. How are you? Good.

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Good. How's it going?

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Good. Good.

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So, yeah, I've just got a question. What would you recommend

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is the best thing to do, like, when emailing claim listings?

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Would you if you're sending them to one page, would you send them to a free listing

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first?

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So you've you've imported business data onto your site and then you wanna know you wanna email the the person,

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with a link to their profile that that they've been added to your site. Is that what you're saying?

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That's correct. So I've currently got three levels

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and,

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they were used so I was originally sending them to the join page, but I really wanted them to just sign up for the free listing.

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I'm just wondering what your recommendation would be.

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Will it be the if we were to just send them to one listing,

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would you recommend sending them to free first? I like to streamline the process.

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If you're sending them the email,

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you can look at it two ways. One is

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what's more valuable to you?

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Just getting the real person active on your site and and then with that you want the free option

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or is your is your website

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popular enough and and is your marketing

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compelling enough to get them to pay at first glance,

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then you might want to direct them to just the paid option.

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Any way you look at it, I recommend streamlining the process.

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And and sending them to a page with multiple option isn't necessarily bad, but it is an extra step in the process of of getting them to claim their listing.

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So you just have to see if if that's creating a hurdle,

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for people.

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The only the only thing I've I've heard of I've heard of but I haven't seen as often is that people are afraid that when it's there's a free option that, competitors are gonna hijack,

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listings on your site. I I again,

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I I've heard it before but I haven't necessarily seen it.

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People abusing the the free claim listing option.

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So if you do see that there is abuse, that's when you might want to have at least a verification process for claiming a listing.

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There's lots of different directions you can go

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importing members. What are your thoughts on that? So there's a couple of angles.

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One, Brilliant Directories actually has a great export tool now that gives you the URL link of the actual profile.

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You don't have to do any sort of, formula to get the URL to be configured.

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I find sending them to their profile

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and having them claim from there is more effective than sending them straight to the actual pricing page,

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itself

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for for a claim listing.

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Sure. Yeah. I I I that's what I did originally. So I sent them all to the

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Mhmm. The I did the export, sent them to the profile page.

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But when they were claiming, then then I was getting a lot of emails asking about traffic and all that.

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And because we're a new site, I was thinking, okay.

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Well, I should just take away all those paid options and just send them free and then let them upgrade as the site grows maybe.

429
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Yeah. I think I think it goes and and that's one of the modules of the directory

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00:29:21.755 --> 00:29:25.775
guru's course, the, that's module four, the directory equation.

431
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And you're absolutely right. If you just talk about, hey. Join this directory,

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They're gonna ask you questions like traffic and leads.

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So if you don't have a if you're not solving a problem and if that's not the core message, like, hey.

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This site was launched to address this issue.

435
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This is why you should be claiming your profile. If it's just a straight up, hey.

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You have a listing on this directory. You can click this link and claim your profile.

437
00:29:52.085 --> 00:29:53.465
Even if it's free,

438
00:29:53.765 --> 00:29:57.625
that message oftentimes fails to resonate with the end user.

439
00:29:57.769 --> 00:30:01.389
It being free I get emails every day from software companies

440
00:30:01.690 --> 00:30:06.110
offering me free stuff, and I don't even open the emails because I'm busy.

441
00:30:06.409 --> 00:30:08.669
But if somebody can capture my attention

442
00:30:09.210 --> 00:30:10.190
and basically

443
00:30:10.490 --> 00:30:12.590
describe a problem that I'm experiencing

444
00:30:12.970 --> 00:30:13.470
today,

445
00:30:13.985 --> 00:30:17.665
then at that point, there's a much better chance I'm gonna engage with that email.

446
00:30:17.665 --> 00:30:19.605
I'm not gonna ask questions like,

447
00:30:19.905 --> 00:30:23.265
how much traffic are you getting? How many leads am I gonna get?

448
00:30:23.265 --> 00:30:28.860
Because the site itself was launched to address an issue that's common in whatever industry I'm in.

449
00:30:28.940 --> 00:30:32.640
And that's about that's the hamster wheel we always refer to at the beginning of the webinar,

450
00:30:33.020 --> 00:30:34.960
which is always starts off with

451
00:30:35.260 --> 00:30:36.799
solving a problem

452
00:30:37.340 --> 00:30:42.320
for an existing issue within your industry. And if there's no problem that you're solving,

453
00:30:42.934 --> 00:30:50.475
then I I must admit, it's a much more difficult conversion at that point to get them to engage because it's hard to resonate with that audience.

454
00:30:50.775 --> 00:30:51.835
Cool. Awesome.

455
00:30:52.215 --> 00:30:53.915
Alright. Thanks for your question, BJ.

456
00:30:54.295 --> 00:31:10.485
If I can jump in real quick, one other hybrid solution to the question regarding should you send these new members who are trying to claim listing directly to a free account sign up or a paid one is if you're a member of the VIP Add ons Club, we do have the free trial period add on.

457
00:31:10.965 --> 00:31:17.865
So one option would be to send those members to a checkout page where they can, claim their listing.

458
00:31:18.165 --> 00:31:20.985
It's a premium account, but you can, you know, set

459
00:31:21.365 --> 00:31:24.105
however long you want them to have that premium

460
00:31:24.590 --> 00:31:25.550
membership level for.

461
00:31:25.550 --> 00:31:30.050
You know, maybe you wanna let them have it for thirty days or as little as seven days.

462
00:31:30.270 --> 00:31:36.525
You can set that, and then at the end of that trial period, they can decide whether or not your site proves to be beneficial to,

463
00:31:36.925 --> 00:31:37.745
to their business.

464
00:31:37.805 --> 00:31:43.505
Ultimately, I think it depends on what business model you're following for your website, how you're trying to generate that revenue,

465
00:31:43.805 --> 00:31:45.665
but that's, kind of a hybrid option.

466
00:31:45.885 --> 00:31:51.025
And and, David, I think that that is a fantastic recommendation, and I think it should definitely be leveraged.

467
00:31:51.220 --> 00:31:54.760
And the cherry on top would be, and we've covered it in previous webinars,

468
00:31:55.300 --> 00:32:01.000
when you're on that page with the free trial that David's referring to, then you'd wanna have in the sidebar,

469
00:32:01.300 --> 00:32:05.800
you'd wanna have a a a video or you'd have to have some sort of information

470
00:32:06.274 --> 00:32:08.355
that explains the highlights of signing up.

471
00:32:08.355 --> 00:32:16.855
Because if you're going from your profile directly to that sign up page, and and I I agree with David's recommendation, I think that'd be the best strategy to to implement.

472
00:32:16.995 --> 00:32:22.929
I think it's important on that checkout page where you actually do decide there and then if you're gonna

473
00:32:23.309 --> 00:32:28.110
follow through on this to have some sort of video embedded in the sidebar of the sign up page.

474
00:32:28.110 --> 00:32:30.530
Brilliant directories makes it incredibly easy

475
00:32:30.909 --> 00:32:36.665
to control what this what sidebar you're gonna call on a sign up page per membership level.

476
00:32:36.665 --> 00:32:39.165
So it'd be fantastic for a campaign like this.

477
00:32:40.425 --> 00:32:43.305
Oh, I'm just showing some of the settings here for the free trial period.

478
00:32:43.305 --> 00:32:48.205
If you have the add on enabled, if it's a paid account type, I also think that's a great suggestion, David.

479
00:32:48.289 --> 00:32:49.190
You can enable,

480
00:32:49.809 --> 00:32:59.169
free trials for specific membership levels and if you're directing the claim listing to this the checkout page for this membership level, I think it's a fantastic hybrid.

481
00:32:59.169 --> 00:33:07.495
So if you wanted to do, ten free days, it's essentially a free sign up and if they don't cancel within those that ten days then they won't get billed.

482
00:33:08.275 --> 00:33:13.095
And if they don't cancel then then they'll be billed but at least they got a chance to test drive

483
00:33:14.435 --> 00:33:15.495
your site. And

484
00:33:15.890 --> 00:33:22.450
if they wanna cancel, maybe they don't want their listing removed, but they might wanna be downgraded to maybe the free option that you offer on the website.

485
00:33:22.450 --> 00:33:25.970
But at least you got some a real person to claim that listing.

486
00:33:25.970 --> 00:33:28.805
So so it's very smart idea there, Dave. Thanks, Ed.

487
00:33:28.805 --> 00:33:33.785
And one final point piggybacking on what Pat said about adding a video into the sidebar of the checkout page.

488
00:33:33.925 --> 00:33:34.825
We had a webinar

489
00:33:35.125 --> 00:33:36.005
segment from,

490
00:33:36.485 --> 00:33:38.985
a few months ago now where we reviewed,

491
00:33:39.445 --> 00:33:40.345
ways to

492
00:33:40.789 --> 00:33:45.590
add confidence boosters to your various checkout pages by placing them in the sidebar.

493
00:33:45.590 --> 00:33:47.830
So I'll go ahead and link that in the chat.

494
00:33:47.990 --> 00:33:54.890
If you haven't watched that or if you wanna rewatch and get some ideas for new confidence boosters to add into the sidebars of your checkout pages.

495
00:33:55.595 --> 00:33:57.455
Awesome. Any final notes,

496
00:33:57.835 --> 00:33:58.735
Rick or Sherilyn?

497
00:33:59.195 --> 00:34:01.055
Well, we are always happy to help.

498
00:34:01.435 --> 00:34:05.055
So reach out to us if you have any questions on where to set this up,

499
00:34:05.435 --> 00:34:07.710
when would it be a good idea to set,

500
00:34:08.190 --> 00:34:10.750
to set a different page other than the regular join page.

501
00:34:10.750 --> 00:34:14.530
If you have any questions along those lines, we're always more than happy to help.

502
00:34:15.630 --> 00:34:19.089
And I don't know. Sherlyn, do you have anything else you would like to add?

503
00:34:19.469 --> 00:34:22.244
No. I think you, did a really great job at explaining everything.

504
00:34:22.244 --> 00:34:29.145
Like you said, if, you know, along the way, any of you guys have any questions about any of this, please reach out to us, and we're always happy to help.

505
00:34:29.525 --> 00:34:32.664
Cool. Thanks for that presentation, guys. I know that's been a hot topic,

506
00:34:33.284 --> 00:34:38.060
in the support center and in the Facebook group, so it's a good thing to cover there. Alright.

507
00:34:38.060 --> 00:34:42.960
Let's keep things moving along. We have an awesome tip of the week. Five ways to ensure

508
00:34:43.340 --> 00:34:45.120
members complete their listings.

509
00:34:45.900 --> 00:34:46.400
Oftentimes,

510
00:34:47.340 --> 00:34:54.614
especially in the Facebook group, we hear things like my members aren't completing their listings or how can I get more information from my members?

511
00:34:54.755 --> 00:34:57.495
So in this tip of the week, we tackle five ways

512
00:34:58.035 --> 00:35:02.695
that you can almost guarantee that your members are going to want to complete

513
00:35:03.795 --> 00:35:04.695
their listings.

514
00:35:05.475 --> 00:35:08.455
And before we dive into that, let's talk about the value

515
00:35:08.859 --> 00:35:12.400
and the benefit of complete listings. So we've all gone to websites

516
00:35:12.940 --> 00:35:15.200
and if it's just a name and a phone number,

517
00:35:15.740 --> 00:35:18.220
basically that's what we call shell data.

518
00:35:18.220 --> 00:35:22.400
So definitely having complete member listings on your site add value.

519
00:35:23.075 --> 00:35:26.135
Your site will be more trusted and perform better,

520
00:35:26.674 --> 00:35:30.914
than if and this goes back to importing members actually. I think that's the underlying theme.

521
00:35:30.914 --> 00:35:35.335
If you're importing data on your site and it's just a name and an address and a phone number,

522
00:35:35.740 --> 00:35:43.040
that's the minimum amount of information and you really want a more colorful website that has more value than what what you can find,

523
00:35:43.500 --> 00:35:45.200
from a Google Places listing.

524
00:35:45.900 --> 00:35:48.160
Hey, Jason. And while we're on this topic,

525
00:35:48.620 --> 00:35:51.040
I know it did come up in the in the Facebook

526
00:35:51.555 --> 00:35:54.375
support group, the strategy group for Brilliant Directories.

527
00:35:55.635 --> 00:35:56.135
Why

528
00:35:56.595 --> 00:35:57.815
would, in some cases,

529
00:35:58.675 --> 00:36:01.315
websites that import, let's say, 2,000

530
00:36:01.635 --> 00:36:02.855
20,000 listings,

531
00:36:03.315 --> 00:36:05.175
why would Google not index

532
00:36:05.790 --> 00:36:07.550
all of those different profile pages?

533
00:36:07.550 --> 00:36:12.510
Why would Google say there's only 1,000 pages that have been indexed on this particular website?

534
00:36:12.510 --> 00:36:15.570
I think it it correlates to this particular topic. Alright.

535
00:36:16.030 --> 00:36:18.165
So let's say you launch a fresh site.

536
00:36:18.325 --> 00:36:21.945
You you start a BD site, you connect your domain name, and you import

537
00:36:22.245 --> 00:36:24.405
200,000,000 listings of business data.

538
00:36:24.405 --> 00:36:28.345
You bought a list for $500 or whatever it was, and you import that data.

539
00:36:29.365 --> 00:36:32.460
You're you're and then you submit your site map to Google.

540
00:36:32.460 --> 00:36:35.500
And your site map has all the pages of your site.

541
00:36:35.500 --> 00:36:38.080
And then when you log into the Google Search Console,

542
00:36:38.619 --> 00:36:46.240
you see that your site has, you know, 2,000,000 pages or whatever it is, but only a hundred of them are being indexed.

543
00:36:46.494 --> 00:36:50.115
There's a few reasons for that. Number one is if you've recently connected

544
00:36:50.895 --> 00:36:53.315
or launched a new domain name or site,

545
00:36:53.695 --> 00:36:56.115
Google puts you in what they call their sandbox.

546
00:36:56.415 --> 00:37:01.955
So basically they're assessing your site to make sure it's a credible site, it's not a malicious site,

547
00:37:02.550 --> 00:37:04.970
and to some degree it's growing organically.

548
00:37:05.990 --> 00:37:09.530
So just because you add pages to your site doesn't mean Google wants them.

549
00:37:09.990 --> 00:37:10.890
Number two,

550
00:37:11.350 --> 00:37:12.250
back to the

551
00:37:14.230 --> 00:37:15.930
let's talk about organic velocity.

552
00:37:16.795 --> 00:37:24.875
Even if you're a popular site, Google knows that there's something called organic velocity which is how quickly or how many pages your site is adding.

553
00:37:24.875 --> 00:37:27.915
So if you're a brand new site and you have 200,000,000

554
00:37:27.915 --> 00:37:29.615
pages, new web pages,

555
00:37:29.960 --> 00:37:33.420
that's a red flag for Google and Google's going to sift through those,

556
00:37:33.720 --> 00:37:52.705
find out which ones are what they call thin pages which basically have shell data on them or repetitive data and really have no value for users, and Google's going to omit those from their index and choose to just keep the pages such as your home page or any other pages that actually have fresh unique relevant content on them.

557
00:37:52.705 --> 00:38:00.720
So if you're thinking you're gonna import you know 2,000,000 listings and now you're gonna be found in Google for all those listings, especially if you're a new site,

558
00:38:01.660 --> 00:38:06.319
the odds are actually working against you because Google is aware that that is a strategy.

559
00:38:06.780 --> 00:38:09.839
Now populating your site with data is a good strategy.

560
00:38:10.865 --> 00:38:11.365
Mainly

561
00:38:11.744 --> 00:38:14.805
for the fact that once you start your marketing campaigns,

562
00:38:15.345 --> 00:38:23.039
when new visitors actually come to your site, they're going to see that there are actually resources for them to search and find,

563
00:38:23.420 --> 00:38:26.319
whether it's business listings or other member data. So

564
00:38:26.619 --> 00:38:40.905
from the website visitors perspective, it is highly valuable for them to come to your site and find data and if they see their competitors on on your listed on your site even if their claim listings as an example, it might motivate and encourage them to want to join,

565
00:38:41.685 --> 00:38:44.105
your site. So importing listings there's definitely,

566
00:38:44.965 --> 00:38:51.150
a marketing benefit to it, but from a search engine optimization perspective, it probably won't help you out as much as you think.

567
00:38:51.309 --> 00:38:52.529
Does that cover that Pat?

568
00:38:53.390 --> 00:38:53.869
I've been

569
00:38:54.430 --> 00:38:58.270
I definitely hope we spliced that answer up and shared in the Facebook strategy group.

570
00:38:58.270 --> 00:39:02.270
I think it's very very helpful and that was perfectly explained. Thanks. Yeah.

571
00:39:02.270 --> 00:39:08.655
Basically in a nutshell, Google knows when you're just adding a bunch of content to your site and it's it's not gonna really give those pages values.

572
00:39:09.215 --> 00:39:10.675
So Google's pretty smart.

573
00:39:11.375 --> 00:39:11.695
Alright.

574
00:39:11.695 --> 00:39:19.619
So now that we've established that complete listings add more value to your site, and those complete listings are unique content and Google will rank those in there.

575
00:39:19.619 --> 00:39:20.119
Exactly.

576
00:39:21.140 --> 00:39:23.460
That's how these things are that's how it's tied in.

577
00:39:23.460 --> 00:39:26.200
If you succeed at getting people to complete their listings,

578
00:39:26.579 --> 00:39:32.099
it's no longer shell data, which then is content that is worth being indexed by Google.

579
00:39:32.099 --> 00:39:37.964
So not only is your directory look better, to the end users, Google actually recognizes

580
00:39:38.345 --> 00:39:41.644
that there's a lot more original content being added. So there's two reasons

581
00:39:42.025 --> 00:39:43.404
to take this topic seriously.

582
00:39:44.825 --> 00:39:45.305
Absolutely.

583
00:39:45.305 --> 00:39:52.839
That when when members complete their listings, they're they're creating the the unique content for you, and and that's what Google is hungry for is unique content.

584
00:39:53.940 --> 00:39:58.359
So, Dave, this was point number one. We kinda worked on this one together, getting people excited

585
00:39:59.060 --> 00:39:59.955
about your web site.

586
00:39:59.955 --> 00:40:04.215
Why is it important for people to get excited about a website if they're gonna complete their listings?

587
00:40:04.835 --> 00:40:08.615
Yeah. It's kinda like when you're building a house, you need a a strong solid foundation.

588
00:40:09.075 --> 00:40:10.215
You're setting the foundation,

589
00:40:10.995 --> 00:40:14.210
here with your website by making sure that you're using

590
00:40:14.510 --> 00:40:15.570
not only motivational

591
00:40:15.870 --> 00:40:18.610
but accurate messaging and that you're accurately targeting

592
00:40:19.150 --> 00:40:24.130
the audience that you're intending to. So you wanna motivate your prospective members.

593
00:40:24.670 --> 00:40:27.330
We say regardless of website design because,

594
00:40:27.645 --> 00:40:33.905
ultimately, it's not gonna be, you know, the fanciest website that gets members signed up and

595
00:40:34.205 --> 00:40:37.965
continually paying their membership fees. It's effective websites that'll do that.

596
00:40:37.965 --> 00:40:42.365
So you wanna make sure you're speaking to your intended audience audience from the get go.

597
00:40:42.365 --> 00:40:50.019
And I know jumping back over to the directory gurus, this is one of the the first things they discuss in in their video is,

598
00:40:50.339 --> 00:40:55.319
really outlining and and and getting down your intended target audience.

599
00:40:55.619 --> 00:40:58.359
And then you wanna clearly state how your website

600
00:40:58.875 --> 00:41:02.415
benefit the members that are signing up on your website.

601
00:41:03.195 --> 00:41:08.415
If somebody doesn't know what they're gonna get out of the website, then there's no reason for them to sign up.

602
00:41:08.715 --> 00:41:13.135
And in previous webinars, we discussed that you really wanna put yourself in the shoes

603
00:41:13.670 --> 00:41:18.410
of website visitors, your general users, as well as your prospective members.

604
00:41:18.710 --> 00:41:21.850
You wanna put yourself in their position, look at your website,

605
00:41:22.710 --> 00:41:24.170
kind of as a third party,

606
00:41:24.470 --> 00:41:27.495
and, see if there's anywhere where you can improve some of,

607
00:41:27.895 --> 00:41:29.915
the messaging that you're using on the website.

608
00:41:30.215 --> 00:41:31.515
Yeah. I think in a nutshell,

609
00:41:31.895 --> 00:41:35.115
you know, when you look at a billboard for food and it's mouth watering

610
00:41:36.135 --> 00:41:41.755
and it compels you to drive there, order the food, and and, and enjoy it,

611
00:41:42.180 --> 00:41:46.280
Your website needs to do that except for getting people signed up, and

612
00:41:47.619 --> 00:41:56.839
a lot of it isn't even about your website design, and like you said David, if you're as long as you're speaking to your intended audience, and speaking their language using and we talked about this in the previous webinars.

613
00:41:57.135 --> 00:42:00.035
Speaking that using the words and making those emotional

614
00:42:00.495 --> 00:42:00.995
connections

615
00:42:01.615 --> 00:42:03.875
with them based on the language you're using.

616
00:42:04.095 --> 00:42:12.115
It's gonna help motivate people to want to engage your site whether it's uploading a profile photo or completing tons of information.

617
00:42:13.829 --> 00:42:14.809
You need to

618
00:42:15.190 --> 00:42:19.369
you need to let them know what the gold the golden pot at the end of that rainbow is,

619
00:42:19.990 --> 00:42:22.650
when they for them to want to complete their listing.

620
00:42:22.710 --> 00:42:26.569
So, it's all tied together to the messaging you're using on your site.

621
00:42:26.805 --> 00:42:29.224
And I really like the point you mentioned here about testimonials.

622
00:42:29.765 --> 00:42:36.645
When people see that other people are enjoying your product or service, or having success with your product or service, it really goes a long way.

623
00:42:36.645 --> 00:42:47.060
That's why people put testimonials on their home pages, on sign up pages, on checkout pages, even in member dashboards when they log in if they can see this what's called social proof is other people

624
00:42:47.360 --> 00:42:58.494
having success or enjoying a product or service, it's gonna wanna it's gonna peak their interest and motivate them to wanna in this case, complete their listings and and the information you're trying to gather from them.

625
00:42:58.714 --> 00:42:59.535
Yeah. Absolutely.

626
00:42:59.835 --> 00:43:06.815
And ultimately, that leads into the final point, which is showing that your website is a valuable resource within the industry that you're targeting.

627
00:43:07.115 --> 00:43:08.255
Not only will testimonials

628
00:43:08.555 --> 00:43:12.960
do that, but also as we've discussed in a lot of previous webinars,

629
00:43:13.980 --> 00:43:14.640
is publishing

630
00:43:15.260 --> 00:43:17.200
relevant and useful content

631
00:43:17.660 --> 00:43:20.540
that your target audience will just wanna eat up.

632
00:43:20.540 --> 00:43:23.565
And then finally, that link at the bottom, I went ahead and shared that in the chat.

633
00:43:23.645 --> 00:43:26.305
That's just some additional information from previous webinars

634
00:43:26.765 --> 00:43:27.265
about

635
00:43:27.565 --> 00:43:28.625
how to use effective

636
00:43:28.925 --> 00:43:34.145
messaging on your website to really drive home the point and, connect with that target audience.

637
00:43:34.925 --> 00:43:35.964
That's a really good share there.

638
00:43:35.964 --> 00:43:41.880
So you just searched our blog for the word messaging, and let's see. We got a few webinars in there.

639
00:43:42.100 --> 00:43:44.600
Yeah. We got a website showcase there at the top,

640
00:43:44.980 --> 00:43:53.155
and then we have a few other webinars down there where, we answered some questions regarding website messaging, and then we also have several articles

641
00:43:53.695 --> 00:43:55.875
that, that touch on that topic as well.

642
00:43:56.175 --> 00:43:59.955
Awesome. So number number one is create the demand. Number two,

643
00:44:00.415 --> 00:44:01.935
connect with with new members.

644
00:44:01.935 --> 00:44:10.640
And I know, Pat, you're a huge advocate for calling new sign ups and contacting new members as they join, and not just to welcome them, but to get their feedback and things like that.

645
00:44:10.640 --> 00:44:12.980
It really is your time to shine,

646
00:44:13.680 --> 00:44:15.140
when someone even joins,

647
00:44:15.599 --> 00:44:17.140
for the free listing. Right?

648
00:44:18.079 --> 00:44:24.244
Yes. And I I really think that the first one hundred members of any directory website

649
00:44:24.705 --> 00:44:26.965
is the make or break of any directory.

650
00:44:27.345 --> 00:44:29.765
So I don't care how busy you are.

651
00:44:30.145 --> 00:44:30.885
The first

652
00:44:31.185 --> 00:44:34.885
hundred people that sign up to your directory, even if it's a dollar a month,

653
00:44:35.200 --> 00:44:38.960
You need to get on the phone. You need to call them. You need to get their feedback.

654
00:44:38.960 --> 00:44:43.300
You need to make sure that their initial experience with your new website

655
00:44:44.000 --> 00:44:48.980
is phenomenal and that they could potentially turn into ambassadors for your brand.

656
00:44:49.755 --> 00:44:54.335
Those are the those are the phone calls where you ask them, hey. We launched the website

657
00:44:54.714 --> 00:44:59.434
for x reason. We saw an issue in the industry. We're trying to correct it.

658
00:44:59.674 --> 00:45:02.655
Do you see a need for this? Do you have any other recommendations?

659
00:45:03.520 --> 00:45:06.580
That initial call, that's that's what you would call an ambassador.

660
00:45:06.640 --> 00:45:13.220
The fact that you called them, they're no longer looking for leads because as as we've talked earlier on this on this webinar,

661
00:45:13.840 --> 00:45:16.320
your new website, you're probably not gonna generate leads.

662
00:45:16.320 --> 00:45:23.155
So you might as well get into the good grace of the people that signed up, and people love being the first members of a new venture.

663
00:45:23.375 --> 00:45:26.035
So you build that relationship. You make them feel special.

664
00:45:26.255 --> 00:45:29.315
And what the payoff is for that is that they're no longer

665
00:45:29.695 --> 00:45:30.655
expecting leads.

666
00:45:30.655 --> 00:45:34.730
They're no longer asking questions like how many daily visits to get to your website.

667
00:45:35.030 --> 00:45:39.850
They're just happy to collaborate on this new project and provide you with valuable feedback.

668
00:45:40.150 --> 00:45:42.650
So, yes, I I'm definitely an ambassador of that.

669
00:45:43.350 --> 00:45:48.805
I wanted to to ask the attendees here today, if you wanna raise your hand, how do you welcome your new members?

670
00:45:48.805 --> 00:45:50.425
Do you have a follow-up process?

671
00:45:51.205 --> 00:45:54.585
Did you customize the email that goes out upon a sign up?

672
00:45:54.965 --> 00:45:56.745
Raise your hand. I would love to hear,

673
00:45:57.205 --> 00:46:01.785
what you're doing. I also before we do that, I wanna share we do have

674
00:46:02.240 --> 00:46:04.400
a tip of the week that we did is is,

675
00:46:04.799 --> 00:46:08.240
six tips on welcoming new members. I'll also share this in the chat.

676
00:46:08.240 --> 00:46:12.020
A lot of these webinars are just going back to some of the content we already created, but,

677
00:46:12.400 --> 00:46:14.420
it's really good. It all ties in together.

678
00:46:14.880 --> 00:46:17.059
And let's hear from our good friend, Colette.

679
00:46:17.405 --> 00:46:22.385
I know she has a really strong community and keeping in touch. So Colette, how are you today?

680
00:46:22.765 --> 00:46:26.704
Hi, Jason. Very good. And you? Excellent. Thanks for joining again today in the webinar.

681
00:46:27.405 --> 00:46:28.625
Thank you. Awesome.

682
00:46:29.405 --> 00:46:34.120
I do agree with Patrick that calling the members is hugely valuable,

683
00:46:35.300 --> 00:46:36.760
especially for a

684
00:46:37.140 --> 00:46:38.040
small local

685
00:46:38.340 --> 00:46:39.800
directory like I have.

686
00:46:41.060 --> 00:46:41.720
It does

687
00:46:42.580 --> 00:46:47.395
give you that connection with them, and you can then follow-up in future to upgrade.

688
00:46:48.015 --> 00:46:50.195
And are people surprised when you call them?

689
00:46:51.775 --> 00:46:54.355
Some of them are yes. Yes they don't expect

690
00:46:54.975 --> 00:46:57.075
to have a personal phone call

691
00:46:57.830 --> 00:47:01.850
when they've just listed in a in a what they think is just a normal directory.

692
00:47:02.310 --> 00:47:05.690
So, yeah, usually it's a pleasant call to make because,

693
00:47:06.150 --> 00:47:10.090
they are quite forthcoming even though it's they've signed up for a free

694
00:47:10.725 --> 00:47:13.705
membership sometimes and if it is a paid one then I do

695
00:47:14.085 --> 00:47:17.945
say that I'm sharing it on Facebook so they're getting that exposure too.

696
00:47:18.005 --> 00:47:22.105
That's amazing that you do that it really is. I know a lot of people are not phone people

697
00:47:22.965 --> 00:47:28.270
so it helps to maybe have someone else on your team that is but if if you can do it all yourself, you know,

698
00:47:28.570 --> 00:47:31.630
my my hat off to you and kudos, and and I know that,

699
00:47:32.410 --> 00:47:34.510
you're doing a lot of this on your own there.

700
00:47:34.810 --> 00:47:38.410
And when you call people, are do they have a lot of questions?

701
00:47:38.410 --> 00:47:43.555
Are you asking them what problems they're facing or what kind of topics are covered in those phone calls?

702
00:47:44.975 --> 00:47:45.475
Not

703
00:47:45.935 --> 00:47:47.555
not as much as I should.

704
00:47:48.095 --> 00:47:51.970
I'm probably one of those that should have somebody else doing the calls for me. Gotcha.

705
00:47:52.610 --> 00:47:56.870
But that's okay. But You're learning. I don't also want to pressurize them. I do

706
00:47:57.330 --> 00:48:00.710
sometimes depending on how the conversation's going, I will suggest

707
00:48:01.250 --> 00:48:03.190
meeting up with them to show them,

708
00:48:03.970 --> 00:48:05.010
the benefits of,

709
00:48:06.185 --> 00:48:07.805
of one of our upgrade options.

710
00:48:08.185 --> 00:48:10.365
But I tend to keep that first,

711
00:48:12.505 --> 00:48:18.365
call quite short just saying, like to check that the phone number and all the information is correct so I can verify the listing.

712
00:48:18.665 --> 00:48:25.320
It just shows that the website does have some validity to the listings that are on the website.

713
00:48:25.700 --> 00:48:26.260
Absolutely. Yeah.

714
00:48:26.260 --> 00:48:30.360
Those conversations can go in many different directions even if you're just verifying information,

715
00:48:30.900 --> 00:48:33.780
but any reason that you're calling them I think is a positive one.

716
00:48:33.780 --> 00:48:39.405
Whether you're verifying information, recommending other ways, or other products and services that you offer.

717
00:48:39.865 --> 00:48:41.005
I don't foresee

718
00:48:41.464 --> 00:48:45.484
that the converse they can't be mad at you for anything at that point you know.

719
00:48:45.704 --> 00:48:52.204
No absolutely not and I do try also try to do some research into what the online exposure is.

720
00:48:52.809 --> 00:48:57.869
A lot of the small businesses in our area don't even have their own website so that's a great way of

721
00:48:58.329 --> 00:48:59.390
of trying to

722
00:49:01.130 --> 00:49:04.270
encourage them to have better online exposure.

723
00:49:04.745 --> 00:49:08.345
Fantastic. Well thanks for sharing Colette. Those are some great tips that you just shared with us.

724
00:49:08.345 --> 00:49:08.925
Thank you.

725
00:49:09.305 --> 00:49:13.005
No worries. Alright. We have another champion with us here, Lindsay,

726
00:49:13.545 --> 00:49:14.445
from The UK.

727
00:49:15.065 --> 00:49:21.050
I know that she recently launched her second website, but you have, your first apprentice website, apprenticeship website.

728
00:49:21.590 --> 00:49:23.130
How do you welcome your new members?

729
00:49:23.830 --> 00:49:28.330
I basically do like, a flyer, which I make up on Canva,

730
00:49:29.555 --> 00:49:35.255
saying what membership rates they are, and I post it on LinkedIn because mine is a business orientated

731
00:49:35.795 --> 00:49:36.295
website.

732
00:49:36.755 --> 00:49:39.075
I run a group on LinkedIn with 22,000

733
00:49:39.075 --> 00:49:42.775
members, so it's a great promotion for for the new members.

734
00:49:43.690 --> 00:49:48.030
And can I ask you how long because I love Canva? I'm so happy you mentioned them.

735
00:49:48.170 --> 00:49:50.430
How long does it take you to make a personalized

736
00:49:50.890 --> 00:49:53.870
welcome message for your LinkedIn page using Canva?

737
00:49:54.170 --> 00:49:54.670
Seconds.

738
00:49:55.095 --> 00:49:55.595
Seconds.

739
00:49:56.615 --> 00:50:01.815
Yeah. It doesn't take long at all. You've got the logos there, their membership level, a shout out.

740
00:50:01.815 --> 00:50:05.115
You just literally tag. You put the name of the company on

741
00:50:05.494 --> 00:50:07.355
and well and then you do a line.

742
00:50:07.655 --> 00:50:08.155
Welcome

743
00:50:08.455 --> 00:50:11.270
whatever company it is. Member Amazing.

744
00:50:12.370 --> 00:50:17.910
And it's a great way of getting I'm quite lucky because I have got a good strong social media network

745
00:50:18.450 --> 00:50:23.430
to go out to. So it it works. And that and it does not take long to do.

746
00:50:23.570 --> 00:50:26.105
Canva costs about $12 a month.

747
00:50:26.405 --> 00:50:29.605
Right. Exactly. And and that's that's their premium account.

748
00:50:29.605 --> 00:50:34.165
And you could I I know in particular, your your business industry, so LinkedIn is perfect.

749
00:50:34.165 --> 00:50:47.569
But if you had a Facebook group or if you had a Twitter account or anything else, any other avenue, Canva, you put in their logo, you put in their business name, like you said, it's definitely under a minute when you learn how to use it.

750
00:50:47.569 --> 00:50:50.869
And that first initial experience, I just signed up for your website,

751
00:50:51.305 --> 00:50:54.765
and I see that you're already taking steps to getting the word out that I exist,

752
00:50:55.305 --> 00:50:59.965
and you've done something personal for me. That means a lot to me as initial impression,

753
00:51:00.265 --> 00:51:06.490
and your brand starts to stand out because Facebook isn't gonna do that for me, and very few sites will do that for me.

754
00:51:06.490 --> 00:51:08.829
So that's fantastic. Thank you for sharing that.

755
00:51:10.170 --> 00:51:10.670
Pleasure.

756
00:51:11.049 --> 00:51:15.930
And also if you notice what Lindsay just shared are actually number three and number four.

757
00:51:15.930 --> 00:51:19.515
Invite them to your social media pages. She mentioned she has a LinkedIn group.

758
00:51:19.515 --> 00:51:24.815
So she has an alternate place outside of the directory where she can engage and provide

759
00:51:25.194 --> 00:51:32.575
resources for her her members, and then she mentioned she's giving shout outs to new sign ups or people who have done something noteworthy

760
00:51:33.115 --> 00:51:36.640
on her site. So great work there, Lindsey. Great to hear that.

761
00:51:37.180 --> 00:51:38.400
Alright. Number three,

762
00:51:38.940 --> 00:51:39.440
avoid

763
00:51:39.819 --> 00:51:40.880
form fatigue.

764
00:51:41.500 --> 00:51:44.400
So we've all done this. Maybe you're trying to take an online survey.

765
00:51:45.180 --> 00:51:53.955
I know, I I recently leased a car and they told me to take a survey and I was, you know, all for it, but, you know, it was too long and I just said forget this.

766
00:51:53.955 --> 00:52:00.435
So when people are creating their listings on your site, don't frustrate them with with drawn out forms.

767
00:52:00.435 --> 00:52:07.270
You know, with Brilliant Directories, you can add custom fields that members can fill in, when they're first signing up.

768
00:52:07.650 --> 00:52:13.110
And you want to really just require the minimum amount of information at least initially.

769
00:52:13.650 --> 00:52:16.950
And when we say minimum, we mean minimum for a complete profile.

770
00:52:18.595 --> 00:52:21.155
So try to really look at your your forms.

771
00:52:21.155 --> 00:52:24.835
There's two main forms that members fill out when they join your Brilliant Directories site.

772
00:52:24.835 --> 00:52:31.975
One of is the contact information, the contact details form, and then the one for really additional information is the listing details

773
00:52:33.300 --> 00:52:37.640
form. Sometimes perhaps maybe you can lose the listing details and just move a couple of those

774
00:52:37.940 --> 00:52:40.040
over to the contact details form.

775
00:52:40.340 --> 00:52:41.800
Maybe you can split them

776
00:52:42.260 --> 00:52:46.680
up more evenly, maybe even remove some fields from both of the forms initially.

777
00:52:47.295 --> 00:52:51.875
But basically we looked up a stat online, David was nice enough to find this for us.

778
00:52:52.655 --> 00:52:57.694
People only read about 28% of the words on a page that have 500 or 50 plus words.

779
00:52:57.694 --> 00:53:06.230
Now this is related to a blog post or an article of course, but look when when the number of words on a page drops down to a 11

780
00:53:06.230 --> 00:53:06.730
words,

781
00:53:07.190 --> 00:53:08.950
people will read 49

782
00:53:08.950 --> 00:53:12.170
of the words on that page. So although that stat is

783
00:53:12.870 --> 00:53:16.090
for a blog post, the same logic applies to

784
00:53:16.425 --> 00:53:17.085
your forms.

785
00:53:18.105 --> 00:53:26.185
So basically we want them to avoid form fatigue, so shorter forms will provide better motivation for them to click complete their profiles.

786
00:53:26.185 --> 00:53:29.165
Now also in case you guys didn't realize

787
00:53:29.545 --> 00:53:30.445
it, the reason

788
00:53:30.960 --> 00:53:32.260
the profile photo

789
00:53:32.640 --> 00:53:44.660
comes after the contact details when members are logged in into their dashboard, is to split up the heavy text that people are potentially filling out when they go from the contact details to the listing,

790
00:53:45.375 --> 00:53:47.315
additional listing information form.

791
00:53:47.535 --> 00:53:51.875
The goal there was to break up the text that you're looking up and give them something

792
00:53:52.175 --> 00:53:54.755
that has to do with imagery rather than typing,

793
00:53:55.455 --> 00:53:58.755
to help avoid that form fatigue. So it was done deliberately

794
00:53:59.455 --> 00:54:00.195
like that.

795
00:54:01.089 --> 00:54:01.990
And then again,

796
00:54:02.450 --> 00:54:09.670
if you're adding custom form fields there's nothing wrong with that, but try to split them between the listing details and the contact details tab.

797
00:54:10.290 --> 00:54:12.230
Less content performed makes

798
00:54:12.530 --> 00:54:18.075
them more manageable to fill out. And this was a setting that was released not too long ago.

799
00:54:18.075 --> 00:54:21.455
There actually is a setting to require basic information

800
00:54:22.155 --> 00:54:24.655
before a member's profile goes

801
00:54:24.955 --> 00:54:28.410
live. It is an advanced setting in your Brilliant Directories account.

802
00:54:28.410 --> 00:54:34.910
What it will do is members can go ahead and complete their contact information, their listing details, or whatnot.

803
00:54:35.210 --> 00:54:36.750
But when this is enabled,

804
00:54:37.530 --> 00:54:40.750
members will not show up in the search results

805
00:54:41.265 --> 00:54:44.805
if they don't have at least a name or a company entered,

806
00:54:45.345 --> 00:54:47.365
a top level category selected,

807
00:54:48.464 --> 00:54:52.244
they have to have a profile photo or a logo uploaded,

808
00:54:52.704 --> 00:54:57.960
and they have to enter an address or location information for for their listing. So

809
00:54:58.580 --> 00:55:01.320
there's four criteria here for at least basic

810
00:55:01.860 --> 00:55:07.080
complete profile information, and if you want to enable this on your site I'll show you where you can do this.

811
00:55:08.660 --> 00:55:11.480
What you want to do is we'll start at the dashboard here,

812
00:55:13.385 --> 00:55:13.885
and

813
00:55:14.665 --> 00:55:17.565
it's not a common setting it's in the advanced settings here.

814
00:55:17.865 --> 00:55:22.845
And what you can do to get there quickly just in the search filter here on the right you can do require

815
00:55:23.625 --> 00:55:24.605
complete profiles,

816
00:55:25.180 --> 00:55:27.840
And right now it's set to zero which is the disabled

817
00:55:28.380 --> 00:55:30.880
setting. You can set this to one,

818
00:55:31.420 --> 00:55:34.000
and when it's set to one, again it will

819
00:55:35.340 --> 00:55:36.880
check for these four

820
00:55:37.194 --> 00:55:41.214
criteria, and if the profile doesn't have it, it won't show up in the search results.

821
00:55:41.914 --> 00:55:45.214
And again you can note this to your members in the welcome emails.

822
00:55:45.515 --> 00:55:46.174
You can

823
00:55:46.474 --> 00:55:50.970
add custom code to their member dashboard. I will show you that in just a moment as well.

824
00:55:50.970 --> 00:55:53.390
So there are ways where you can get that messaging

825
00:55:54.410 --> 00:55:56.510
across to your members and then

826
00:55:56.810 --> 00:55:59.450
you know you do it's all about the visitor at the end of the day.

827
00:55:59.450 --> 00:56:03.550
You want the visitor to have a good experience. So if the member even

828
00:56:03.915 --> 00:56:10.335
especially for free sign ups, if they're not contributing this basic information to your site then they're not going to get the visibility and exposure

829
00:56:10.715 --> 00:56:11.695
that they're after.

830
00:56:12.315 --> 00:56:15.615
Again it does show less results on your site because you are restricting

831
00:56:16.235 --> 00:56:19.200
who shows up in the search results, but again it can potentially

832
00:56:20.079 --> 00:56:21.700
provide a better user experience.

833
00:56:22.400 --> 00:56:27.280
But I know some people in the Facebook group were really excited when this was when this was released.

834
00:56:27.280 --> 00:56:29.920
Lindsey raised her hand that she's using this. Great.

835
00:56:29.920 --> 00:56:33.940
And Jason I think once we show the the expert tip at the end of this presentation,

836
00:56:34.755 --> 00:56:36.295
people have a lot more confidence

837
00:56:36.595 --> 00:56:38.694
in turning on that setting because,

838
00:56:39.234 --> 00:56:43.335
people you'll they'll have a means of communicating why it's so important to complete their profile.

839
00:56:43.474 --> 00:56:47.575
That's right. Alright. Number five. Who doesn't like rewards, incentives,

840
00:56:48.115 --> 00:56:48.615
discounts,

841
00:56:48.994 --> 00:56:49.894
free stuff?

842
00:56:51.050 --> 00:56:57.870
Number five tip here is to reward members with complete profiles and you can reward them in many different ways.

843
00:56:58.250 --> 00:57:02.745
You can give a shout out on social media, same thing as Lindsay is doing with her new members.

844
00:57:03.065 --> 00:57:05.565
You can add a badge to their profile pages,

845
00:57:05.945 --> 00:57:09.485
so they have a certified badge or complete profile badge.

846
00:57:10.105 --> 00:57:11.945
You can showcase them on your home page.

847
00:57:11.945 --> 00:57:21.650
There is a way to feature members on your home page, and you could specifically pick out people every week or every few days to be featured and reward those people who have completed their profiles.

848
00:57:22.430 --> 00:57:25.310
You can offer them better placement in search results.

849
00:57:25.310 --> 00:57:27.650
So let's say you have a free membership level,

850
00:57:27.950 --> 00:57:33.330
maybe you have another free membership level that only you as the admin can set for people and

851
00:57:34.025 --> 00:57:37.805
it's people who have complete profiles even though they're still free members.

852
00:57:37.865 --> 00:57:42.845
You can manually upgrade them and give them better positioning in the search results.

853
00:57:42.905 --> 00:57:45.885
So there there are ways to give better visibility,

854
00:57:46.265 --> 00:57:49.660
you know, when you notice that people have completed their profiles.

855
00:57:50.920 --> 00:57:53.260
Surprising them with free upgrades, that's the same thing.

856
00:57:53.640 --> 00:57:54.540
You can offer

857
00:57:55.000 --> 00:57:57.579
discounts on future purchases as a reward

858
00:57:58.200 --> 00:58:10.285
for them completing their profiles and and the way you can share all this information about all these wonderful things, complete profiles and complete listings received, is create a landing page with perks for complete profiles

859
00:58:10.744 --> 00:58:12.750
and let them know that you really are

860
00:58:13.070 --> 00:58:16.450
encouraging them and want to motivate them to complete their profile.

861
00:58:16.510 --> 00:58:19.170
So let them know that you want a complete profile

862
00:58:19.470 --> 00:58:22.450
is step one in in getting them to complete

863
00:58:23.390 --> 00:58:24.130
their profiles.

864
00:58:25.565 --> 00:58:33.025
And this ties in again a lot of it is the messaging and asking them and showing them how to complete their profiles and what is a complete profile.

865
00:58:33.244 --> 00:58:35.345
And that really ties into bonus

866
00:58:35.964 --> 00:58:37.345
tip number six,

867
00:58:37.930 --> 00:58:39.230
create a tutorial

868
00:58:39.530 --> 00:58:43.950
video. And really, really, really it doesn't need to be anything fancy.

869
00:58:45.290 --> 00:58:49.550
You can record the steps for signing up, whether it's a free or paid sign up.

870
00:58:49.930 --> 00:58:50.655
And then

871
00:58:51.135 --> 00:58:53.875
after the sign up process, include the process

872
00:58:54.575 --> 00:58:55.395
for completing

873
00:58:56.575 --> 00:58:57.315
a profile.

874
00:58:57.535 --> 00:59:04.275
What information at a minimum you're after, and what the rewards will be after they complete their free profile.

875
00:59:05.090 --> 00:59:07.350
Show how their listing is going to be found

876
00:59:07.810 --> 00:59:17.670
in the in the on the website so you can create that sample profile in your video, and then start at the home page and show them how potential visitors are going to find their listing.

877
00:59:18.155 --> 00:59:21.535
And then after that all you need to do is upload the video to YouTube,

878
00:59:22.555 --> 00:59:26.734
and embed it in the members dashboard. I'll show you how you can embed a video in the members

879
00:59:27.275 --> 00:59:27.775
dashboard.

880
00:59:28.714 --> 00:59:32.175
And if you don't know how to record a video from your computer,

881
00:59:32.700 --> 00:59:33.200
Pat,

882
00:59:33.660 --> 00:59:34.640
you, recommended

883
00:59:35.260 --> 00:59:36.480
Screencast O Matic?

884
00:59:37.099 --> 00:59:41.200
Yeah. It's the cheapest one I could find. It's like a dollar 50 a month.

885
00:59:41.500 --> 00:59:42.780
I personally use this one.

886
00:59:42.780 --> 00:59:48.665
I got a I got a bigger account where I get 10 licenses, but even that's just $20 a month.

887
00:59:48.665 --> 00:59:54.525
I find this tool really easy to use and allows you to upload it directly to your Google Drive or a them

888
00:59:54.825 --> 00:59:59.065
them themselves do the hosting. So it's really, really easy to use.

889
00:59:59.065 --> 01:00:01.885
It records your mic and computer audio.

890
01:00:02.310 --> 01:00:04.970
And, yeah, I I strongly recommend checking it out.

891
01:00:05.510 --> 01:00:09.030
Gotcha. So this is like it makes it super simple for anyone who's doing this.

892
01:00:09.030 --> 01:00:11.290
You just have to connect your headset or a microphone?

893
01:00:11.830 --> 01:00:12.870
That's all you need to do.

894
01:00:12.870 --> 01:00:18.925
You just need a headset, a microphone, and and, you have everything you need to use this tool and start recording

895
01:00:19.385 --> 01:00:20.285
tutorial videos.

896
01:00:21.065 --> 01:00:26.265
Awesome. And then there's obviously free options. There's tons of free desktop recording options.

897
01:00:26.265 --> 01:00:29.940
If you have a a Mac, you can use your quick time that comes,

898
01:00:31.120 --> 01:00:32.720
with the platform. It's free.

899
01:00:32.960 --> 01:00:39.220
You can even record like a YouTube live video, and then that's a saved video on YouTube, and then you can embed that,

900
01:00:39.840 --> 01:00:44.955
YouTube video in the member's dashboard. So let me show you guys what that looks like exactly

901
01:00:45.975 --> 01:00:47.435
in this example here.

902
01:00:48.055 --> 01:00:52.315
Let me, I think we have it on this person's dashboard. I'll show you how I got it here.

903
01:00:52.375 --> 01:00:54.155
So here's the member's dashboard,

904
01:00:55.950 --> 01:00:59.890
and we have a video here that we embedded. This is our our Brilliant Directories video.

905
01:01:00.830 --> 01:01:01.330
So

906
01:01:02.349 --> 01:01:07.410
you can, again, create the video that has all the information that you want to pass on to new members

907
01:01:08.030 --> 01:01:09.570
here, right here in the dashboard.

908
01:01:11.165 --> 01:01:14.925
Should I go through the steps, Pat, on, I I I think so.

909
01:01:14.925 --> 01:01:18.685
I it's one of my personal favorite releases from Brilliant Directories.

910
01:01:18.685 --> 01:01:20.065
I think it's heavily underutilized

911
01:01:20.365 --> 01:01:21.984
and it doesn't require any

912
01:01:22.285 --> 01:01:22.785
customization

913
01:01:23.085 --> 01:01:27.190
whatsoever, so I I would go through the steps. Okay. So let's say you go to YouTube.

914
01:01:27.190 --> 01:01:28.490
You have your video there

915
01:01:29.510 --> 01:01:30.730
and click on share.

916
01:01:31.030 --> 01:01:33.370
This is where they have it here today. Click on embed

917
01:01:33.910 --> 01:01:38.970
and just copy the code here. It's their embed code. So it's basically a two step process, Pat.

918
01:01:39.065 --> 01:01:43.645
You wanna add it to a custom HTML widget, and then there's a setting

919
01:01:44.105 --> 01:01:48.045
where you can render that HTML widget on the member's dashboard.

920
01:01:49.145 --> 01:01:51.485
So I'll start with from the dashboard here.

921
01:01:53.849 --> 01:01:54.349
And

922
01:01:54.730 --> 01:01:56.910
you can go to your widget manager in the toolbox,

923
01:01:59.609 --> 01:02:01.390
and we're gonna create a new widget.

924
01:02:02.410 --> 01:02:04.670
I'm gonna call it welcome video,

925
01:02:06.734 --> 01:02:08.755
And really all you need to do is paste,

926
01:02:09.214 --> 01:02:11.155
the embed code here.

927
01:02:12.095 --> 01:02:14.674
That's all you need to do. I'll go ahead and save the changes.

928
01:02:16.015 --> 01:02:17.714
Okay. Great. So now we have

929
01:02:18.670 --> 01:02:22.430
basically a snippet of HTML that we can kind of put in different places on your site.

930
01:02:22.430 --> 01:02:23.570
So what's really nice

931
01:02:23.950 --> 01:02:26.770
with Brilliant Directories, and I'll start at the dashboard here,

932
01:02:28.670 --> 01:02:30.770
is you can go to manage product.

933
01:02:33.704 --> 01:02:39.005
And let's say we want this to show for our admin blog contributors in their member dashboard.

934
01:02:39.224 --> 01:02:40.525
So let's edit this

935
01:02:40.905 --> 01:02:41.964
membership level,

936
01:02:43.224 --> 01:02:46.285
and over here, Pat, in the additional settings tab,

937
01:02:47.740 --> 01:02:51.759
there's settings for the members profile, and then there's settings for the member dashboard.

938
01:02:53.900 --> 01:02:55.920
Over here dashboard header,

939
01:02:57.579 --> 01:02:58.640
custom HTML,

940
01:02:59.180 --> 01:03:02.205
you can choose a custom widget. So we just added one

941
01:03:03.165 --> 01:03:04.385
called welcome video,

942
01:03:05.165 --> 01:03:08.865
and this code will then render. I'll go ahead and save the changes.

943
01:03:09.645 --> 01:03:10.465
It'll render

944
01:03:10.765 --> 01:03:13.025
in the header part of the members dashboard.

945
01:03:14.045 --> 01:03:15.265
Alternatively there's

946
01:03:15.645 --> 01:03:17.905
a footer HTML, so you could have

947
01:03:19.290 --> 01:03:25.770
your own HTML content above the normal dashboard elements and then at the end of the dashboard elements.

948
01:03:25.770 --> 01:03:31.550
So you can And just taking just taking two seconds, would you mind looking at a dashboard and kind of

949
01:03:32.625 --> 01:03:35.745
highlighting where it would show up in the header? Like, there I can see.

950
01:03:35.745 --> 01:03:41.285
In the header, it means it'll be the very first thing that shows up in the dash after dashboard.

951
01:03:41.585 --> 01:03:46.470
And then the further, I guess, it's the very last thing? Yeah. So this would this is the normal,

952
01:03:46.790 --> 01:03:49.830
content here that you would see on the dashboard. We've added the video.

953
01:03:49.830 --> 01:03:52.410
So anything you put in the footer would come after,

954
01:03:52.790 --> 01:03:54.890
this element here at the bottom.

955
01:03:55.430 --> 01:03:58.810
Okay. So if I had the QR code or if I had the the badge,

956
01:03:59.325 --> 01:04:01.565
the footer would be the very last thing that shows up.

957
01:04:01.565 --> 01:04:05.825
So I can control something either at the beginning or at the end of the member dashboard.

958
01:04:06.685 --> 01:04:10.285
That's right. Let's actually let's let's do it as an example here.

959
01:04:10.285 --> 01:04:12.685
So let's do the interior designer contributor.

960
01:04:12.685 --> 01:04:17.990
Let's put the video at the top and the bottom, and let's stuff that dashboard with as many elements as we can here.

961
01:04:17.990 --> 01:04:19.770
So let's turn on

962
01:04:20.390 --> 01:04:22.490
everything that we can here for the dashboard.

963
01:04:23.270 --> 01:04:24.730
So we just really see,

964
01:04:26.710 --> 01:04:30.895
all this stuff is turned off, the progress bar, and then we'll put something in the footer.

965
01:04:30.895 --> 01:04:32.195
We'll put, this

966
01:04:32.655 --> 01:04:36.355
this other one, the same thing we have here, dashboard text. So let's save the changes.

967
01:04:39.135 --> 01:04:43.530
So I just enabled a bunch of stuff here in the dashboard. Let's see what it looks like. K. Great.

968
01:04:43.530 --> 01:04:50.330
So we have the video in the header, and then we have these are all the things I just enabled, the progress bar, these these,

969
01:04:51.530 --> 01:04:55.070
boxes here. And then we also see the video here in the footer.

970
01:04:55.130 --> 01:04:59.985
So just depending on the design of your site, you can, you know, kind of place things where you need them.

971
01:05:00.525 --> 01:05:03.245
Without having to customize anything, it's amazing.

972
01:05:03.245 --> 01:05:07.565
So I I again, this is one of my favorite feature updates from BD. Yeah.

973
01:05:07.565 --> 01:05:11.810
I mean, the only thing we did with code is copy the YouTube code but that's pretty standard.

974
01:05:11.810 --> 01:05:13.590
You know just copy and paste out.

975
01:05:14.850 --> 01:05:19.830
Cool. Alright. Well that is the the tip of the week here. Hope you guys enjoyed that.

976
01:05:20.210 --> 01:05:23.744
What we'd like to do is is now open it up to some q and a.

977
01:05:23.744 --> 01:05:26.224
We can answer some of your questions, review your site.

978
01:05:26.545 --> 01:05:31.605
You can use the raise your hand feature, and we'll try to get to, your questions here

979
01:05:31.984 --> 01:05:36.164
and see if we can, identify some opportunities to improve your site.

980
01:05:36.590 --> 01:05:40.450
Alright I see a new name here, Franco. How are you today Franco?

981
01:05:41.070 --> 01:05:43.230
Hi I'm well thank you. Awesome.

982
01:05:43.630 --> 01:05:46.690
It's a new name. Is this your first webinar with us?

983
01:05:47.310 --> 01:05:50.530
Yes it is. Okay well welcome to the BD Tribe here.

984
01:05:51.325 --> 01:05:52.865
What's your question for us today?

985
01:05:53.005 --> 01:06:00.385
If you want to go to my site and just give it a once over sure maybe you see something that I didn't mychild.co.za

986
01:06:01.005 --> 01:06:03.025
from South Africa. Okay okay

987
01:06:07.569 --> 01:06:13.670
Okay. Couple things. Okay. This offers came up here. So this is a site to

988
01:06:15.170 --> 01:06:17.349
get what you want, find what you need.

989
01:06:20.775 --> 01:06:23.515
Yeah. That pop up. I'm battling to get it to only,

990
01:06:23.974 --> 01:06:25.755
display once. But Okay.

991
01:06:27.815 --> 01:06:30.075
I'll be honest with you. Besides the pictures,

992
01:06:30.615 --> 01:06:33.275
I don't know what the site is for in all honestly.

993
01:06:34.100 --> 01:06:36.920
Do you provide, oh, products and services for children?

994
01:06:37.540 --> 01:06:38.280
I see,

995
01:06:39.140 --> 01:06:39.960
and events.

996
01:06:41.940 --> 01:06:43.640
Yeah. The idea is that

997
01:06:44.420 --> 01:06:48.600
if you are a parent and you're looking for someone to give your kid

998
01:06:50.595 --> 01:06:51.575
karate lessons

999
01:06:52.275 --> 01:06:54.055
then you go up here and you say, well

1000
01:06:54.435 --> 01:06:55.495
find me an instructor.

1001
01:06:58.115 --> 01:07:01.975
Did you update your Google Map pin with an animated GIF?

1002
01:07:02.829 --> 01:07:03.569
Yes. I

1003
01:07:03.950 --> 01:07:07.410
did. That is the first time I ever saw that, and it's pretty awesome.

1004
01:07:08.030 --> 01:07:10.049
That's awesome. That's pretty clever,

1005
01:07:10.430 --> 01:07:12.849
especially for a site, that's for kids.

1006
01:07:14.589 --> 01:07:19.285
Okay. I'm gonna recommend I feel like a doctor. I'm gonna recommend this for you, Franco.

1007
01:07:20.305 --> 01:07:23.285
Okay. If you go to our blog, I'm gonna share the link.

1008
01:07:25.744 --> 01:07:29.684
We did a specific tip of the week. We actually was a two part series

1009
01:07:30.385 --> 01:07:30.885
on

1010
01:07:31.740 --> 01:07:40.960
optimizing homepage SEO for Google, but actually what it does is also lets helps you optimize your homepage, so people know what you're offering more specifically.

1011
01:07:44.575 --> 01:07:45.075
Because,

1012
01:07:45.695 --> 01:07:47.475
we have to fix this pop up, but

1013
01:07:47.775 --> 01:07:51.635
you know get what you want, find what you need, it's, it's too general.

1014
01:07:52.735 --> 01:07:57.715
Okay. And and what we cover in this webinar is how to make an emotional connection. It's

1015
01:07:58.020 --> 01:08:05.300
so like instead of get what you want, find what you need, and this isn't the best example, but you want to do like keep your child busy twenty four seven.

1016
01:08:05.300 --> 01:08:11.240
Find the best activities and things to, you know, solve the problem in your main statement.

1017
01:08:12.444 --> 01:08:17.745
Okay. So we always talk about what problem am I solving for my site and for the potential users.

1018
01:08:18.205 --> 01:08:22.625
That's that's kind of what you want. You want this statement to solve the problem.

1019
01:08:22.765 --> 01:08:25.024
Because right now this is anything for everything.

1020
01:08:25.710 --> 01:08:31.330
I mean it's it's it is specialized for child, but this this statement itself could be used on any website.

1021
01:08:31.550 --> 01:08:33.489
It needs to be more specific.

1022
01:08:34.350 --> 01:08:37.149
And and watch that webinar and join us in the next webinar.

1023
01:08:37.149 --> 01:08:40.050
We're having another webinar and it'll be two weeks from today.

1024
01:08:40.215 --> 01:08:45.194
And we'd love to see if after watching that webinar if you've made any progress on this this new site.

1025
01:08:45.654 --> 01:08:47.594
Cool. Thank you. Alright. Thanks, Franco.

1026
01:08:48.455 --> 01:08:53.415
Alright. Good stuff there. So we got some hands up here. Alright. We have Sandra.

1027
01:08:53.415 --> 01:08:54.795
Sandra, how are you today?

1028
01:08:55.569 --> 01:08:58.229
I'm great. Awesome. Where are you calling in from?

1029
01:08:58.689 --> 01:08:59.189
Virginia.

1030
01:09:00.050 --> 01:09:00.550
Alright.

1031
01:09:01.250 --> 01:09:02.710
What's your question for us today?

1032
01:09:04.689 --> 01:09:05.910
I've got so many.

1033
01:09:07.649 --> 01:09:10.215
I have a national site. K.

1034
01:09:10.595 --> 01:09:16.295
And it's it's fairly new in terms of being launched, and I'm having a hard time

1035
01:09:16.755 --> 01:09:17.255
overcoming,

1036
01:09:18.035 --> 01:09:21.235
you know, the questions about, you know, site traffic and

1037
01:09:21.955 --> 01:09:24.449
You're fighting the wrong battle with that

1038
01:09:24.829 --> 01:09:31.649
because there's no way you're gonna be able to compete with Yelp, Manta, or any of the other any any of these other sites that

1039
01:09:32.029 --> 01:09:37.069
already already have it nailed down. Do you mind if we take a look at your site real quick? Sure.

1040
01:09:37.069 --> 01:09:38.929
It's wellnesshub.us.

1041
01:09:39.625 --> 01:09:44.045
Alright. So you're in a niche at least. Right? Mhmm. Holistic health.

1042
01:09:44.904 --> 01:09:49.784
Yeah. We see we've been seeing a lot of that the last two years, wellness and holistic sites.

1043
01:09:49.784 --> 01:09:52.439
Apparently care about people care about being healthy these days,

1044
01:09:53.080 --> 01:09:54.699
Yeah. Which is a good thing.

1045
01:09:55.560 --> 01:09:56.620
Alright. WellnessHub.

1046
01:09:57.080 --> 01:09:57.580
Mind

1047
01:09:58.199 --> 01:10:02.040
Pat, I'm gonna let you take I'm I'm gonna just regurgitate the same stuff I always say.

1048
01:10:02.040 --> 01:10:06.219
So why don't why don't you give your 2¢ on she's trying to go national.

1049
01:10:06.585 --> 01:10:12.685
She's in a niche which is great, how does she differentiate herself from competitors who already have all the traffic,

1050
01:10:13.225 --> 01:10:13.725
etcetera.

1051
01:10:14.345 --> 01:10:18.665
And again, and and Sandra, hi. Nice to hear your voice again. I've worked with Sandra in the past.

1052
01:10:18.665 --> 01:10:19.145
Okay.

1053
01:10:19.465 --> 01:10:22.579
And and she probably would love to get your input as well. Okay.

1054
01:10:22.579 --> 01:10:27.960
But to me, it it does date back to the the original concept of what problem are we solving.

1055
01:10:28.500 --> 01:10:34.039
And if to me, if that problem is not clear from the get go, if there's not a page that expresses,

1056
01:10:34.659 --> 01:10:36.039
hey. Here's our problem,

1057
01:10:36.420 --> 01:10:39.265
and this is what we're doing to solve it. It's extremely

1058
01:10:39.725 --> 01:10:40.225
difficult

1059
01:10:41.085 --> 01:10:44.145
for me to come up with a strategy that would get a practitioner,

1060
01:10:45.005 --> 01:10:45.965
or or get,

1061
01:10:46.365 --> 01:10:48.625
go get a specialist in whatever industry.

1062
01:10:48.925 --> 01:10:49.665
For example,

1063
01:10:50.620 --> 01:10:52.000
the legal industry

1064
01:10:52.620 --> 01:10:57.280
and I'm sure quite a few people listening tonight will say, well, I'm trying to launch a legal directory.

1065
01:10:57.500 --> 01:11:02.640
That's probably the number one avenue I see. People saying, hey. It's gonna be a legal directory,

1066
01:11:03.235 --> 01:11:05.335
and that will that could potentially work.

1067
01:11:05.475 --> 01:11:11.255
But just like anything else, the more competitive the industry is, the more important it is that you identify

1068
01:11:11.715 --> 01:11:13.255
what problem you're solving

1069
01:11:13.555 --> 01:11:17.255
for your potential users, and that message needs to be extremely clear.

1070
01:11:18.390 --> 01:11:21.290
I think I think that that's the biggest challenge. And

1071
01:11:21.590 --> 01:11:23.210
and I would love to say

1072
01:11:23.510 --> 01:11:25.770
on this webinar, Jason and I could

1073
01:11:26.310 --> 01:11:29.210
give you the problem for you to solve.

1074
01:11:29.590 --> 01:11:31.995
But, essentially, it's as big as this.

1075
01:11:32.235 --> 01:11:37.135
The moment you identify a solution to a problem that resonates with any industry,

1076
01:11:37.595 --> 01:11:39.855
you potentially have a million dollar idea.

1077
01:11:40.475 --> 01:11:44.570
The easy thing is to launch a new website, a new direct free.

1078
01:11:44.570 --> 01:11:50.429
The hardest thing to come up with is a solution to a problem that resonates with your audience.

1079
01:11:50.889 --> 01:11:53.150
And I I I fail to see

1080
01:11:53.530 --> 01:11:58.985
how on this webinar, for example, we could, for any industry, come up with that million dollar idea.

1081
01:11:58.985 --> 01:12:02.425
But that's what you're you're waiting for is to identify that.

1082
01:12:02.425 --> 01:12:05.485
And that's why I think it goes back to the beginning of the webinar,

1083
01:12:05.864 --> 01:12:07.645
which is there's nothing better

1084
01:12:08.280 --> 01:12:09.020
than calling

1085
01:12:09.800 --> 01:12:13.000
and building relationships. It looks I know you have existing members.

1086
01:12:13.000 --> 01:12:15.020
You have they have existing concerns,

1087
01:12:15.640 --> 01:12:16.620
and it's basically

1088
01:12:17.480 --> 01:12:20.940
accumulating all of their concerns into one big bucket

1089
01:12:21.285 --> 01:12:22.025
and identifying,

1090
01:12:22.405 --> 01:12:25.385
okay, I've I've spoken to a hundred a hundred

1091
01:12:25.685 --> 01:12:29.705
professionals in my industry that offer services for wellness,

1092
01:12:30.324 --> 01:12:35.225
and this is what they told me is a roadblock to their success or to their growth.

1093
01:12:35.610 --> 01:12:38.830
Now I know this is a problem. So if I can somehow

1094
01:12:39.530 --> 01:12:46.030
come up with a solution to address that issue, then I'm gonna have something that's gonna resonate to my audience

1095
01:12:46.410 --> 01:12:51.035
in terms of a member's point of view. And it could go the other way.

1096
01:12:51.035 --> 01:12:53.695
You can also focus instead of the members,

1097
01:12:54.155 --> 01:12:57.215
you could focus on addressing an issue for the end user.

1098
01:12:57.755 --> 01:13:02.094
So somebody that is from the public that is looking perhaps for,

1099
01:13:03.260 --> 01:13:04.560
holistic health solutions,

1100
01:13:05.020 --> 01:13:08.000
and maybe you're gonna be addressing it, a problem

1101
01:13:08.540 --> 01:13:12.960
that is looking to be addressed within the end user's perspective.

1102
01:13:13.340 --> 01:13:22.695
If you can resolve a problem for one of those two spectrums, and that's anybody on the webinar tonight, if you can solve a problem for the end users of your website

1103
01:13:23.075 --> 01:13:28.170
or solve a problem for the eventual members of your website, which are the people servicing the end users,

1104
01:13:28.650 --> 01:13:35.150
You just need to figure out one of those two spectrums, come up with a solution that resonates with that audience.

1105
01:13:35.929 --> 01:13:40.030
And then at that point, I think you have a good opportunity for success.

1106
01:13:40.650 --> 01:13:41.710
So my situation

1107
01:13:42.250 --> 01:13:43.070
is that

1108
01:13:43.435 --> 01:13:44.175
the consumers

1109
01:13:45.195 --> 01:13:47.054
tend to love the idea. Right?

1110
01:13:47.915 --> 01:13:50.495
What is the idea? Let me what is the idea?

1111
01:13:51.034 --> 01:13:53.695
Well, the idea is it's difficult to find

1112
01:13:54.315 --> 01:13:55.455
holistic practitioners.

1113
01:13:56.920 --> 01:13:59.720
And so where where can you really learn about them?

1114
01:13:59.720 --> 01:14:03.260
Where can you learn about even what options are available to you,

1115
01:14:04.040 --> 01:14:06.300
outside of conventional medicine? And,

1116
01:14:06.840 --> 01:14:11.255
there's some customization, and one of the things that got is down on the bottom.

1117
01:14:11.255 --> 01:14:13.355
I don't know if you could actually move it up, but

1118
01:14:13.655 --> 01:14:21.355
is, I have a section where it talks about, you know, life's too short to struggle with chronic conditions, find the root cause.

1119
01:14:21.655 --> 01:14:25.195
And these are all the different kinds of chronic conditions that people are

1120
01:14:25.610 --> 01:14:28.510
not finding answers to from conventional medicine.

1121
01:14:29.210 --> 01:14:32.750
So that that's the idea, and and it should actually be above

1122
01:14:33.450 --> 01:14:36.190
the featured members so that people can

1123
01:14:36.490 --> 01:14:37.710
can further understand

1124
01:14:38.570 --> 01:14:41.070
the problem we're trying to solve. But it got

1125
01:14:41.405 --> 01:14:44.864
it got moved down there. And I don't know how to move it back up

1126
01:14:45.485 --> 01:14:48.125
to right underneath yeah. Right under where,

1127
01:14:48.765 --> 01:14:49.965
the search are holistic

1128
01:14:51.725 --> 01:14:53.745
yeah. Right above the featured members.

1129
01:14:53.805 --> 01:14:58.580
That kind of further answer well, that was my attempt to try to answer what

1130
01:14:58.960 --> 01:15:01.060
what the site is trying to solve.

1131
01:15:03.680 --> 01:15:05.700
And so from the the perspective

1132
01:15:06.080 --> 01:15:06.580
of

1133
01:15:08.865 --> 01:15:09.365
practitioners,

1134
01:15:10.065 --> 01:15:12.085
I'm finding that a lot of the practitioners

1135
01:15:12.465 --> 01:15:14.085
are not ready to promote themselves.

1136
01:15:14.145 --> 01:15:18.565
Or I'm I'm shocked at how many of them have never paid to actually promote their business.

1137
01:15:19.185 --> 01:15:20.965
So I'm, you know

1138
01:15:22.880 --> 01:15:29.300
you know, actually thinking about offering coaching services because a lot of them haven't dialed in their niche.

1139
01:15:30.240 --> 01:15:31.860
And So what you're saying?

1140
01:15:32.240 --> 01:15:33.380
Yeah. Jason,

1141
01:15:34.000 --> 01:15:35.300
do you mind if

1142
01:15:36.065 --> 01:15:44.005
and this is something that normally we'd reserve for for director gurus, but do you mind if I if I share one of the top lessons we learn with Yoga Life Professionals?

1143
01:15:44.545 --> 01:15:49.745
I think it is although it's a different industry, it does relate somewhat to this, and I think it could help, Sandra.

1144
01:15:49.745 --> 01:15:53.257
Sure. Could you go to yogalifeprofessionals.org's,

1145
01:15:54.410 --> 01:15:54.910
website?

1146
01:15:55.237 --> 01:15:55.737
Alright.

1147
01:15:56.063 --> 01:15:56.563
I

1148
01:15:56.890 --> 01:15:57.610
think I have it,

1149
01:15:58.330 --> 01:16:00.670
saved here. Yep. I'll go to the home page.

1150
01:16:01.370 --> 01:16:05.870
Okay. So and and just a little insight for everybody. The number one

1151
01:16:06.195 --> 01:16:10.935
converting page on this Brilliant Directories website, if you scroll down, is the very first

1152
01:16:11.315 --> 01:16:16.275
left option there where it says, are you are you thinking oh, I'm sorry. You went one too much.

1153
01:16:16.275 --> 01:16:18.855
Those are you thinking about becoming a yoga teacher?

1154
01:16:20.210 --> 01:16:22.710
And oops. You passed it. Sorry.

1155
01:16:24.050 --> 01:16:27.990
It's the right there. Are you thinking about becoming a yoga teacher

1156
01:16:28.610 --> 01:16:31.590
with the yeah. On the left. On the left.

1157
01:16:32.935 --> 01:16:36.235
There you go. Yeah. Yeah. Yeah. There it is. So basically,

1158
01:16:36.935 --> 01:16:39.975
this website is something similar to what Sandra was saying.

1159
01:16:39.975 --> 01:16:44.075
It's her she has a lot of peep like, this website is for yoga teachers,

1160
01:16:44.510 --> 01:16:50.050
and they realize that there's a lot of people that are at the beginning stages and they're they're thirsty for knowledge

1161
01:16:50.750 --> 01:16:51.250
about

1162
01:16:51.710 --> 01:16:53.410
becoming a yoga teacher.

1163
01:16:53.790 --> 01:16:58.530
Right? Although this website doesn't make any revenue from people thinking about yoga teachers,

1164
01:16:58.875 --> 01:17:00.554
They are offering an option.

1165
01:17:00.554 --> 01:17:05.775
So if you click on that, Jason So this is b two b this is business to business here, not business to consumer

1166
01:17:06.394 --> 01:17:06.894
where

1167
01:17:07.434 --> 01:17:12.270
this site No. No. Well, I know. Well Yeah. It's b two b in the sense that

1168
01:17:12.750 --> 01:17:17.570
your business is gonna offer help to people who want to potentially become yoga teachers, the professionals.

1169
01:17:18.350 --> 01:17:18.670
Exactly.

1170
01:17:18.670 --> 01:17:24.610
So if I'm looking for health assistance, if you click on that call to action, Jason, just so I can take it full circle,

1171
01:17:24.945 --> 01:17:28.565
This basically, at this point, what what we did is we developed a webinar.

1172
01:17:28.945 --> 01:17:33.985
And we said, hey. Find out if now is the time for you to become a yoga teacher.

1173
01:17:33.985 --> 01:17:39.365
This is a free webinar that they can watch. This is the top converting website on this

1174
01:17:39.780 --> 01:17:44.280
7 figure generating website by far. So if you scroll to the bottom, it's a simple form.

1175
01:17:44.420 --> 01:17:47.880
They fill it out, and once they fill it out, they get redirected to the webinar.

1176
01:17:47.940 --> 01:17:51.540
If anybody wants to check it out on this webinar, go for it. You're invited to do it.

1177
01:17:51.540 --> 01:17:54.280
But, Sandra, I see something similar for your industry

1178
01:17:54.875 --> 01:17:57.675
is you're saying, hey, I'm connecting to the consumer.

1179
01:17:57.675 --> 01:17:59.535
I'm connecting to people with health problems.

1180
01:18:00.075 --> 01:18:07.215
What if you did a a webinar that taught them on the benefits of of of finding a holistic practitioner?

1181
01:18:07.675 --> 01:18:08.415
And then,

1182
01:18:08.715 --> 01:18:12.480
and this is the kicker, if you watch this webinar on Yoga Alliance Professionals,

1183
01:18:12.940 --> 01:18:17.280
guess what the last segment of the webinar is and guess what's on the landing page.

1184
01:18:17.340 --> 01:18:20.640
It's a get match form, which explains why

1185
01:18:21.179 --> 01:18:23.280
the teachers in Yoga Alliance Professionals

1186
01:18:23.955 --> 01:18:28.455
are are the right teachers for you to connect if you're thinking about becoming a yoga teacher.

1187
01:18:28.675 --> 01:18:32.855
I think that at that point, you make yourself a an authority on the subject.

1188
01:18:33.155 --> 01:18:51.295
So if you did make your a webinar that says, hey, if you have high blood pressure, if you have chronic pain, if you have this, if you have that, check out this webinar and you could see on the right page on the right side after this webinar and you can see the last segment of the webinar, how to find the right course, This is linking people to the trainers.

1189
01:18:51.835 --> 01:18:55.995
And at this point, what you're doing is you're giving value to the members. Sorry. No. No. No.

1190
01:18:55.995 --> 01:19:01.695
Because trainers are people who certify teachers, who can train yoga instructors to become yoga instructors.

1191
01:19:01.755 --> 01:19:03.695
Correct. Which is how you can monetize

1192
01:19:04.450 --> 01:19:05.670
this particular industry.

1193
01:19:05.810 --> 01:19:12.230
But what I'm saying is when I'm speaking to somebody that's offering a teacher training course, I can then show them, look it.

1194
01:19:12.450 --> 01:19:17.835
We attract your eventual customer. We have an entire webinar that educates them on this.

1195
01:19:17.915 --> 01:19:24.495
And at the end of the webinar, we have them fill out a form where we give them different means to connect to our members that are qualified and vetted.

1196
01:19:24.715 --> 01:19:26.895
And if you'd like to be a part of this program,

1197
01:19:27.355 --> 01:19:29.614
then you should join our particular niche.

1198
01:19:30.410 --> 01:19:34.590
And and again, this is this is this is I this is extremely effective.

1199
01:19:34.890 --> 01:19:39.710
And if you're speaking to an eventual member, whether it's a doctor or practitioner or therapist,

1200
01:19:40.010 --> 01:19:51.455
a lawyer, an accountant, whatever whatever vertical you're in, if you do get the chance to get them on the phone, what they wanna hear and, Jason, this addresses that that issue has come up three times on today's webinar.

1201
01:19:51.755 --> 01:20:05.860
If you're not getting the traffic, if you can't give them the traffic report, the person the leads are gonna get, at least show them what steps you're taking that's gonna help promote the people that do join your inner circle to get them more leads and show them that you're taking steps

1202
01:20:06.240 --> 01:20:08.580
to generate those leads for them.

1203
01:20:09.375 --> 01:20:13.635
Right. So you would say, in my case, the webinar would be geared to the,

1204
01:20:14.255 --> 01:20:15.074
site visitor

1205
01:20:15.454 --> 01:20:18.514
or the webinar or there'd be one geared to,

1206
01:20:19.534 --> 01:20:20.675
holistic practitioners

1207
01:20:21.054 --> 01:20:22.355
that kind of explain

1208
01:20:23.240 --> 01:20:23.900
the marketing,

1209
01:20:24.440 --> 01:20:29.180
you know, marketing on In this case, Sandra, I would have it geared to the practitioner,

1210
01:20:29.720 --> 01:20:33.260
and I have a webinar that explains what your website does.

1211
01:20:33.640 --> 01:20:35.580
Why okay. I have a chronic

1212
01:20:35.935 --> 01:20:37.395
issue with high blood pressure,

1213
01:20:37.935 --> 01:20:40.835
and I wanna find a solution. I'm concerned about this.

1214
01:20:41.215 --> 01:20:43.074
Why, at the end of this webinar,

1215
01:20:43.534 --> 01:20:46.755
should I fill out this form to get connected to your members?

1216
01:20:47.375 --> 01:20:57.710
I could keep searching around, but there has to be something about your website that gives me confidence that I don't have to keep looking everywhere else, that I just need to fill out this form,

1217
01:20:58.010 --> 01:21:00.670
and I can have confidence, thanks to whatever

1218
01:21:01.450 --> 01:21:08.745
standards you've set up on your end, that I'll be connected with somebody that might be able to finally address my issues of high blood pressure.

1219
01:21:08.804 --> 01:21:12.745
And I'm speaking from a a personal point of view because I do suffer from high blood pressure.

1220
01:21:12.804 --> 01:21:15.304
So if I could if I could watch a webinar

1221
01:21:15.685 --> 01:21:17.065
and then I'm like, yes.

1222
01:21:17.530 --> 01:21:23.310
Okay. Holistic Health, this is this is the solution for me. All I need to do is fill out this form,

1223
01:21:23.610 --> 01:21:27.710
and I'll be matched to somebody that could perhaps finally

1224
01:21:28.090 --> 01:21:32.995
help me address this issue that I don't wanna keep resolving through prescription drugs.

1225
01:21:33.615 --> 01:21:36.835
If you didn't get me to that emotional point, then I fill out that form.

1226
01:21:37.055 --> 01:21:42.115
The moment you get the end user to fill out a form, then at that point, the end user

1227
01:21:42.575 --> 01:21:51.330
is going to that then it's much, much easier to go to the to the to the practice to the person that offers those services and say, look at this program we've put together.

1228
01:21:51.550 --> 01:21:53.250
Do you wanna be a part of this?

1229
01:21:53.310 --> 01:21:56.610
And the moment we implemented something like this on Yoga Alliance Professionals,

1230
01:21:57.310 --> 01:21:58.690
it really made

1231
01:21:59.235 --> 01:22:04.935
sales much, much easier for the sales team because they could point to actual efforts that they're making

1232
01:22:05.315 --> 01:22:09.975
to generate future sales for them and making those trainers, or in your case, the doctors,

1233
01:22:10.435 --> 01:22:16.610
wanna be a part of that bucket of people that you recommend to to potential practitioners or potential patients.

1234
01:22:16.990 --> 01:22:19.970
Awesome. Okay. Lots to digest there, Sandra.

1235
01:22:20.510 --> 01:22:21.010
Yeah.

1236
01:22:21.710 --> 01:22:25.250
But, it's all good stuff. And and I think, Pat, in one of your

1237
01:22:26.045 --> 01:22:30.465
seminars or or one of the videos, you you mentioned taking a, like, a real hard look

1238
01:22:30.925 --> 01:22:41.824
and looking looking at your business and and being honest with yourself about what problem you're solving and what value you're providing to both sides of the marketplace you're trying to create.

1239
01:22:42.150 --> 01:22:44.250
And it has to be more than

1240
01:22:44.550 --> 01:22:51.990
just a listing on your site, especially if you're just starting out, you don't have the traffic, you need to be offering something more.

1241
01:22:51.990 --> 01:22:58.585
You need to be solving a different problem than just getting them more visibility on a site that's just newly starting out.

1242
01:22:59.365 --> 01:23:03.305
So Sandra thank you so much for sharing your site with us. You've obviously put

1243
01:23:03.685 --> 01:23:06.825
a good amount of effort in there. I think you're just a few tweaks away

1244
01:23:07.205 --> 01:23:09.785
and updating some of the messaging on your site

1245
01:23:10.770 --> 01:23:12.790
towards getting it to convert better

1246
01:23:13.490 --> 01:23:15.670
both for the consumers and for

1247
01:23:16.210 --> 01:23:17.190
the professionals.

1248
01:23:17.890 --> 01:23:22.390
Alright guys well we'll just cut the webinar short there today. It was a great presentation.

1249
01:23:22.610 --> 01:23:25.395
I hope you guys got a lot of value from the tip of the week

1250
01:23:26.515 --> 01:23:28.295
getting your members to complete

1251
01:23:28.595 --> 01:23:29.335
their listings.

1252
01:23:29.795 --> 01:23:37.015
Also a big big shout out to Rick and Sherilyn for the simple solution today on claim listings.

1253
01:23:37.850 --> 01:23:42.670
The next webinar will be in two weeks from now so not next week but the week after.

1254
01:23:42.970 --> 01:23:46.570
A big shout out to Pat. Pat, thanks for joining us from the directory gurus.

1255
01:23:46.570 --> 01:23:49.070
It's always great when you can join us here on the webinars.

1256
01:23:49.530 --> 01:23:54.915
And if you haven't already done so please go to brilliantdirectories.com/facebook

1257
01:23:54.915 --> 01:23:59.255
and we can stay connected there. On behalf of myself, Rick, David,

1258
01:23:59.715 --> 01:24:03.315
Sherilyn, and Pat, thank you guys so much for joining us for webinar Wednesday.

1259
01:24:03.315 --> 01:24:08.054
We'll catch you guys in two weeks. Have an awesome week. Have a brilliant day everyone.