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Alright, gang. Let's get started.

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Welcome to webinar Wednesday where we provide tips to grow your online

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community. I think right now we're on webinar 67.

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It's been about two plus years that we've been doing webinar Wednesday, and there's some great content

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created around this. So thank you guys for taking the time to join us here today.

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If this is your first time with us, welcome.

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I'm Jason there on the left, and today we're lucky lucky enough to be joined by David Rocklin, the digital strategist

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and mastermind behind all webinar Wednesdays that we all see and view.

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So thank you, David, for joining us today. Hi, everyone.

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Good to be back with you again this week on webinar Wednesday.

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I'm excited for the presentation we've got coming up for y'all.

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Absolutely. Yeah. We have some good tips and some pretty cool updates to share with everyone.

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Alright. If you aren't already a member of our Facebook group, I do encourage you to join.

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It's a great place to keep the conversations in between webinar Wednesdays.

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You can go to brilliantdirectories.com/

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Facebook.

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That'll redirect you to our Facebook group there, and you can click on the blue button that says join.

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I'm very active there myself, and a lot of the participants in the BD community are asking great questions and starting great discussions there.

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So I hope to see you there. Head on over to brilliantdirectories.com

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forward slash facebook.

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Alright. And for those of you joining us for the first time, as I said, welcome.

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It's great to be with you here today.

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Webinar Wednesday is really a great venue for sharing marketing ideas for growing our online communities.

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So some topics that we might cover,

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from webinar to webinar are ways to increase your website traffic, how to convert visitors to members, identifying different revenue opportunities available,

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based on the industry that you're serving, and a wealth of other marketing tips for your site, and also how to best utilize the growing directories platform to achieve

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those marketing goals that you have for your community.

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So if you have questions on these topics, please save them. We'll get to them soon.

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And, the more interesting the question, the better here on webinar Wednesday.

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And since webinar 40 or 42, somewhere around there, we decided to keep this slide on there just as a reminder for everyone not to get stuck on the hamster wheel.

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Your online community is a living,

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breathing,

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ecosystem

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and most of us are,

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solo entrepreneurs,

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solopreneurs,

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and we're wearing many different hats, for the business that we're running.

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So it's important to cycle through the different steps of running your

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business.

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It could be marketing, creating partnerships, driving traffic to your website, creating content.

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Don't get stuck designing your website. The design of your website will evolve over time.

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The best tip that I have for you is choose some comfortable

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colors that are easy on the eyes that match your branding,

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use some high quality images.

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There's a wealth of free stock photo websites out there to add high quality images to your site.

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Get your terminology and wording

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correct on your site, and then go out and work on the other aspects of growing your community.

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So just always keep that in mind.

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Alright.

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We have we have actually more lab updates than these, but I've narrowed it down to just these

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few here. It's been a very, very

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busy June.

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You guys have probably seen a lot of changes in your admin area, a lot of new bulk actions,

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and

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quality of life links

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available for you in the admin area. So let me just touch on a few of them here.

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Jeff, this one is for you here.

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Now in the manage post section in your admin, you can actually see the date of the post, whether it's an event that has a start date and end date.

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Let me show you what I'm talking about here, guys.

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So if we head on over to the admin dashboard here,

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and we toggle on over to manage posts.

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Now you have different post types on your site, coupons, events, blog posts, etcetera.

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If you don't see any data available here, hover over this blue box here, and you can see all the different content that you have available on your site and if there are any posts in those sections.

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So if we click on events here,

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we have one event listing. And, Jeff, you can see here shout out to Jeff because he,

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kept pulling our ear for this one. You can now see the date created,

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last modified or edited,

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and if it has a start date or publish date and an end date or an expiration date.

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Jeff, one hindrance is I don't think you can filter yet,

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based on these dates, but that will be the next step now that we have these listed here.

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The next step would be to, filter by these dates, so you can search all your posts created within a certain month's period,

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or or posts that have expired and whatnot.

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Alright. Moving on. This one is a big one. I have a question

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for you guys out there. I'm just gonna lower everyone's hands.

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Who has turned a member search result page into a static web page?

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If you don't know what I'm referring to, don't worry about it. But,

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if you have

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turned a member profile a member search results page into its own static page with its own

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content on it,

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you can use the raise your hand feature just curious if anyone has done that.

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And if you haven't, I'll show you how. Vijay Vijay, let me I'll meet your microphone here.

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Vijay, how you doing today?

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Hi, Jason. How are you? Good.

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So actually, this would pertain this would be very good for you to share, the optimized

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SEO for member search results pages

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because now you can actually choose a specific sidebar

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that you'd like for that page you've turned into a static page and you can move the custom content around without editing any widgets.

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Yeah. I just had to play with that this morning.

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So I've,

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had to fix all the sidebars when this got pushed through. Gotcha.

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And then I noticed where you can put the description

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before it was in the read more part now. It's at the top bottom and all that kind of thing. Exactly.

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So it's good to to hear that you're doing that on your site.

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And, once you've got that all sorted out, I would love to see how you're taking advantage of that.

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So what I'm gonna do is I'm actually gonna show everyone what I'm referring

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to here, and it's a little more advanced, but it's good that we cover these kinds of things in webinar Wednesday.

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So let me just go to a search results page really quick, and this is just a site we play around with for the webinars here.

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So let's actually go to

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here, Stacy Hartwell.

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Okay. Great. She has some breadcrumbs up here.

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So this would be a search results page for United States,

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New York.

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And what you can do is what you see here is there's content up here that I've added.

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It says this is awesome content about New York.

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So all these pages are dynamically created for you, but if you're a marketer or if you're looking to add a little more SEO value to a specific,

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member search results page, maybe you're doing marketing campaigns,

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for a specific region or a category on your site, this will definitely definitely come in handy.

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Especially, a lot of people have asked for geo targeted ads,

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this will definitely be a way to accomplish that as well.

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So let me show you guys how I added,

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this content up here, and what I'll do is let's actually use another page.

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Instead of United States, New York, let's do, Los Angeles,

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actually.

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Alright. So we have this person here in Los Angeles. We don't see any specialized content here.

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So if we wanted to add some special SEO content to this page, the first thing you wanna do is copy the pretty URL here for Los Angeles.

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Next thing you wanna do is when you're logged in as the admin of the site, you get this nifty admin bar.

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Click on create static page.

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Basically takes us to the blank web page,

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builder here.

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Paste your URL here for Los Angeles, and this is the most important thing.

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Under page type, you guys will just have two options here, but you wanna switch it from single web page

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to member search results. I won't even give it a nickname called Los Angeles

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members.

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So what you can do here is you can actually type in content,

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SEO content to give a little more

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weight and value to this page because it has more than just the member listing.

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So say this is amazing

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content about Los Angeles.

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I can even

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add an image into here.

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So let's add an image into here.

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I think this is a New York skyline, but I will just push this to the right. Alright.

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And let's just save the changes here.

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Great. So we have this page here. And here, let's just view the page without making any changes

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to anything else.

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So what we have is a full page width now. There's no sidebar.

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And we have this tab that says read more.

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And actually this read more is showing this image and this content

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here.

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What's really amazing now is until now, you were stuck with the sidebar that all the rest of your listing

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search results have when you turn it into a static page.

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What you can do now and what VJ is probably gonna take advantage of,

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you can actually under the display settings here, under show sidebar,

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you can actually decide to show a different sidebar for this page.

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So you might create a sidebar just for California or just for Los Angeles

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that has,

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ads related to California or Los Angeles or might be category specific like doctors or lawyers or however granular you wanna get with this.

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You can create sidebars that have the widgets,

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or the banner ads just for that particular area.

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In this case, let's just put the lead page sidebar just so it's something different, and also we can choose the orientation if we want the sidebar on the left or the right of the content.

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Now,

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over here for custom HTML placement, so this code that I've added here, just happens to be inside that read more tab over here.

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So you don't really see it and that's how it's been set up so far.

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With this amazing tool, now you can actually place content above the member search results or below or above the body content, which would mean above the sidebar and the member search results.

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So you can really get a full width view of that, and let's actually do that together, the above body content and save the changes.

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Alright. Let's refresh the page here. We should have a sidebar on the right,

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and we have this is amazing content about Los Angeles.

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Now I wanna nerd out just a little bit, and I wanna take too much more time on this, but this is super valuable for people that wanna create landing pages

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for specific cities

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and specific categories. So you got your sidebar covered there.

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Let me show you guys something super cool that you can do.

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And again, this is a little higher level for developers and designers out there.

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The stuff I did right now is just, you know, adding content. Anybody can do this.

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But let me really show you the power of this tool here.

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So I'm just gonna do a little CSS here.

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Again, this is a little higher level here, but I think it'll be super valuable.

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So the top content here has its own div.

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That's called page content above body.

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And because this is its own page, if we scroll down, we can have custom CSS,

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on this page. So I'm just gonna go to my home page real quick,

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and I wanna copy the, CSS that's making this background image here.

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And I think you guys can tell where, I'm about to go with this.

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And, again, I'm just nerding out on some of the code here, but it's just because it's so cool that we can do this stuff.

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So let me grab this image copy

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image location,

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and we're gonna use this image as the background image.

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And what I'm gonna do is

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actually clear all this, and I wanna center

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my content.

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Let's say,

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welcome to everything

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about

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Los Angeles.

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Now remember guys, this editor also supports placing widgets in it.

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So you might sometimes instead of making out a whole web page here using the editor, you might just pop in the short code for one of your widgets.

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So let's do this. Let's increase the font size here to something pretty substantial.

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Let's make it bold, and I'm gonna make the font white.

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We're not gonna see it against this background, but because,

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you'll you'll see why in a second here.

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Alright. Let's save the changes here,

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and let's view the page.

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And let's just inspect the code. There we go. So

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it's attempting to show this background image here.

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Let me just add some padding to it, and we should be okay.

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There we go. So what you can do is, I think I'm just doing this real quick. You could create

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a more better splash page here with your designer without really any custom

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widgets and things like that just by using CSS on this page here and you can even pop in stuff.

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So I know this looks really cool, and again this was just to show you guys the designers and developers out there where you can go with this with regards to this feature on where you want the custom

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HTML placement as well as the sidebar that you wanna use on the page.

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So this is just the beginning stages.

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I think we're gonna see some developers do some really cool, stuff with this feature here. Alright.

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Let's go And Jason Yeah.

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Just real quick, wanted to compare it to the default, how it previously was.

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Emily was kind enough to share a page on her site.

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It's selectbraces.com/unitedstates/ohio.

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So Emily has

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made,

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gotcha,

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a page on her site. Select bracelets. Cross our fingers that I typed everything right there.

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Perfect. Then if you click read more, she has that additional

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SEO content in there.

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Perfect. So it's great to see that Emily was already using this,

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and it is helpful to have it in the read more tab because it creates a nice compact,

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kinda area just for some additional content for you to put whatever you want about this search results page.

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But now if you want it outside or above or below, it gives a little more flexibility

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and freedom there.

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So thank you, Emily, for showing that. It's nice. I I know a lot of people are using this feature.

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A lot of people don't know about it, so this is a great way to get the word out about it as well.

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Alright. Great share there, Emily. And your site's looking great as well.

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Alright.

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This one, thank you everyone in the Facebook group, Eric Butler, I think Esther and Linda, a lot of you are joining the previous webinar.

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The ability to rotate

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your photo album images because sometimes when members upload them, the orientation

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isn't exactly correct. Let me go through this one relatively quickly.

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This is available for for everyone now. If we go to edit this listing,

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I think he has a design portfolio. Let's look at them.

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So if we go to edit this portfolio, the the members are uploading images.

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So let's see here. Upload images.

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But sometimes they're uploading it from their phone or their computer, and it's it's showing upside down or the wrong orientation.

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And before now, we were stuck with the orientation there. But now there's this nifty button here.

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You can continue flipping the image,

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clockwise,

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till you get the right

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orientation that you want for the image. So let's just fix this so it's,

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right side up, and we'll save the changes.

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And now now it's saved in the correct orientation.

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So we released this for photo albums,

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photo album features. The next place we're gonna release this next month is when you have

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single photo uploads, like for example,

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a coupon or an article and you're using this module to just upload a single image, we'll be adding it there as well.

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And then I think lastly, we'll add it to the logo up for upload field where members upload their logo.

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That's the one last place that doesn't have the rotation. So we test driving it with photo albums.

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If all goes well, we'll move it to the single, photo posts and then to the logo for the image for the members, and that should resolve any orientation issues with images.

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Alright.

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Last one, and this one is super cool. I'm really happy about this one.

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Your sites get a lot of inquiries, your contact us form, the report this page add on.

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Some of you create application forms on your site,

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and those inquiries are all getting funneled into this page which is your form inquiries page in your admin

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dashboard.

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We recently gave this page a little bit of a makeover and it's working great.

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We've got great feedback on it. We've added this very helpful filter here.

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You can filter by the type of form that was filled out. So whether it was your contact us form,

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your account cancellation form, a lead magnet form that you create, it actually filter the the,

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inquiries based on the type of form. And then further, you can also

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filter by IP address or the person's email address,

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and

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you can easily find, some of your inquiries there.

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So if you're if you're doing a contest and a bunch of people filled out, an application, you could just filter by your contest form

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and, and go from there, and reply as needed. So a new nifty filter there.

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And I think, another thing we'll be adding here is an export functionality, so you can do your filters and then export all the inquiries,

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for what you've filtered so far. So that's something else to look out for coming soon.

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And here's the last one, a bonus it's not on the list.

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And a lot of people with free member sign ups from time to time,

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you'll get some unwanted sign ups on your site.

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Maybe it's an SEO company, they found your site and they're just listing a bunch of business listings for their customers on your site, nobody wants that.

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So what you can do now is it is a free sign ups and you can delete them 1 x 1, but generally speaking it's coming from the same IP address,

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so you can just copy the full IP address or the partial IP address and there is a new field right here, user IP.

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You can go ahead and enter the IP address there,

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search those members,

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so in this case there's two IPs and what's really cool with the bulk actions now you can select them and you can delete the members in one one sweep right there.

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So if they want to spend the time to create those unwanted listings they can certainly do so but you as the website owner now have the power to eliminate them with just a few clicks.

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Alright.

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Those are just a few of the lab updates for, this webinar, and, we got a bunch more coming in, in the next webinar as well and for the month of June.

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Alright. We got a very very special guest with us today, tips by Dennis.

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Dennis Tannarino, the customer success director here at Brilliant Directories.

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Dennis, let me unmute your microphone here.

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You chat with hundreds and hundreds of BD customers and prospective customers,

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each and every month

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and you come across some, very common questions or scenarios that, people might have in the beginning stages of starting their projects.

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Right?

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That's exactly right, Eddie. It's great to be here again. Good times always.

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Great updates, by the way. Yes.

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Talk to all different types of people in all different stages of their idea or in the process of getting,

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launched and online.

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So it's great to to see all different things.

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So, yeah, I wanted to share some, you know, five types of

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key different key users, considering Brilliant Directories.

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There's all different phases you can be in, and we talk to people in all of them.

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First one I wanna start with was nonprofits

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associations

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with more than 50 to a hundred members. We do see a lot of people,

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you know, approaching us,

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with sites that may already be existing or with businesses or associations or nonprofits

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that already exist that have, you know, 50 to a hundred members, and they see that they wanna scale up or that they wanna grow

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their business or the association

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to hold either hundreds or thousands or tens of thousands of members, and they want a product to help automate things.

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That's a very popular type of user coming to visit Brilliant Directories.

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We see a lot of those, coming approach us and just wanna know how that they can make things easier to, you know, facilitate a site for their for their users and visitors to come and then also save time on the business side of things.

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Yeah. That's really cool. What I noticed also is, a lot of schools,

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school organizations too, like, alumni. And

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they're they're kinda, like, outgrowing their current system, and they're just looking that's something that, offers better member management in that sense.

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Yeah. I agree. I agree. I think that's a very popular one as well.

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Yeah, they they want something that they can grow with, scale with, and something that they feel comfortable using for the long term and having a good relationship.

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K.

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So the another big one is gonna be, existing publications looking to add a membership functionality.

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So we see a lot of, like, publications,

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magazines,

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newspapers,

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city guides that wanna add a membership functionality to their website.

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It could be for various things to run advertisements. It could be to collect payments for the ads.

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It could be for, basically, subscriptions or subscribers.

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So a lot of those we see scaling and growing and wanting to have that membership portion so they can help things grow and expand their business.

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Yeah.

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What I've seen with a lot of, like, existing magazine publications is they have these advertisers,

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like, month after month on their site. And then after that that cycle of advertising is over,

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they have no way of, like, keeping the advertiser interested.

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So what they're doing is creating, like, a, like,

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a preferred directory of all their past advertisers.

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And Yeah. That's what they're that's what they're creating as well.

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That's right. That's right. It's good to have the digital site covered,

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especially if they're print.

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There's a lot of print ones out there that want that digital side, happening.

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Let's see. Alright. Next one is gonna be bloggers turning subscribers into paying members.

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Now this has been more and more popular than ever. I see a lot of bloggers.

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They they have all this traffic. They have great search and SEO.

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They're gurus at that, and they wanna turn those people into subscribers to either follow them,

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to access things, or to just get, revenue on and, payments from them.

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So we see a lot of them, looking looking to a source like Brilliant Directories to be able to create something like that.

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And people have every idea you could think of from a to z, when it comes to blogging.

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That's what's really neat about that.

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That has been a really popular topic or, type of person approaching us.

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Next one,

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entrepreneurs testing, demand within industry.

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Now this is probably, I'd say, the the top one of my favorites

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and becoming the most popular

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is people looking to get an idea online quickly and easily.

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People don't realize that, you know, a lot of thought and time has gone in brilliant directories, which we're all grateful for here.

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But, you know, our software comes 90% prebuilt.

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So just the the fact that you skip ahead of all the generations of having it built from scratch and taking your idea and put so much effort and work into it and not know what's gonna happen.

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We've we've turned the industry on its head with having a software that's 90% ready to go.

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So when you turn the key with brilliant directors and get things going, you have that much ahead of everybody else or those times to get your online your idea online quickly.

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So you can go into a market, launch a site, stand it up, and get online right away, test it out for a month or two.

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And if you are not sure about that, you've done your test.

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It's a very small business opportunity cost.

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And people really love and appreciate that because they have an answer quickly, and then they know if they wanna go ahead and invest or divest more into that industry.

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So that's been a real that's probably been the top one.

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And we've seen those people the the good news is I'd say three out of four of those people that are trying ideas are keeping them online.

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And the last one, online coaches who are requiring who require recurring payments for access to premium content.

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Now this is growing and growing and growing every day.

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So people like, a good example of this is somebody who wants to create a a website, say, with videos or with content,

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downloadable PDFs, white pages,

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documents.

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Coaches is a very popular one or anything online based.

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People are looking for a way to either have people subscribe or have a membership focused website around that, to access what's behind, like, a paywall or just behind the wall.

355
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Right? They have to be logged in and approved to be in there.

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This would be another type of really big user, of people approaching billing directories.

357
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That's awesome. Yeah. What I've what I've seen is,

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people are looking to scale up their operations,

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find a more,

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robust

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platform

362
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That's right. And, a better way to collect and manage payments from their members.

363
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Yeah. Yeah.

364
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Everybody loves automation way automation side of things and how you can just do it all in one place and, that it all just launches quickly.

365
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That's probably the biggest part I just have to send. Awesome, Dennis. Well, where's well said.

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It's always good to,

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see what the trends are, in the industry, and that also helps stimulate ideas for, you know, you might have another project in mind, and then you can know what the good solutions are for that type of idea.

368
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That's right. That's right. Very true. Alright.

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Thanks so much for your time, Dennis, and for joining us. Thanks for having me. Awesome.

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Alright. Great stuff, guys.

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Let's keep things,

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moving along.

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Last week, we gave a hint to a new add on that was being released, and this today, actually, we've officially released

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the highlight member results add on. I wanna give a big shout out to Natalie in the Facebook group.

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She was the ambassador,

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encouraging us to create a formal,

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an official add on for this.

378
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And we have David with us who's gonna kinda give us a little bit of a demo of how this add on works and also some tips and strategies on how to best utilize its functionality.

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Alright. You're in the captain's chair here.

380
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Perfect. So, yeah, as Jason mentioned, we've released this add on now.

381
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It's pretty simple, but it does add a lot

382
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of value to your website

383
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and should get some of your members pretty excited.

384
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So let's go ahead and give you a quick demo of this add on.

385
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As you can see here,

386
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some of these search result listings

387
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really stand out amongst the crowd.

388
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Down here at the bottom, we have two just general search results.

389
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This is how they look by default. You have the profile picture,

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the person's name or business name, some additional information, their location,

391
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and then some buttons.

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With this add on, it gives you the ability to really highlight and and make certain

393
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search results stand out,

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by using a border as well as a sash with some custom text.

395
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And, of course, if you do have the

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grid view layout add on,

397
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it does work with that, and

398
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it is mobile compatible as well.

399
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So if we go ahead

400
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and

401
00:26:44.355 --> 00:26:47.735
switch over to mobile view, you can see it instantly adjusts.

402
00:26:48.115 --> 00:26:51.890
So this will be this will look just fine on mobile devices as well.

403
00:26:52.910 --> 00:26:54.610
So let's hop on over into

404
00:26:55.230 --> 00:26:55.890
the admin,

405
00:26:56.669 --> 00:26:59.790
and it's really easy and simple to set this up.

406
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We're gonna hop on over into finance and then manage products.

407
00:27:03.790 --> 00:27:07.005
And what we're gonna do is we're gonna edit one of our membership levels.

408
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So we'll go ahead and edit this diamond level.

409
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And then on the general tab, we'll just scroll down, and you can see we have this new area with some new options for this add on.

410
00:27:18.830 --> 00:27:19.890
So we're gonna be editing

411
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the highlight for these first three members in the search results.

412
00:27:25.630 --> 00:27:29.570
So we can choose our border color. Let's go ahead and use red for this example.

413
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Text color, we we'll leave that as white, but you can change it to anything you want as well.

414
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White stands out nicely, though.

415
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We can change the border width as well in between 10

416
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pixels.

417
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So if we only want a sash and no border, we can set zero, and that works just as well that way.

418
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Let's go ahead and set it to five.

419
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The text message, we can change.

420
00:27:54.509 --> 00:27:59.250
So this will depend on kind of what it is you're looking to emphasize with these search results.

421
00:27:59.389 --> 00:28:02.495
In this case, let's go ahead and change all star to

422
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top rated.

423
00:28:06.155 --> 00:28:07.915
We can also change the font size.

424
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So maybe if you're gonna be using a string of text that's a little bit longer, you'd wanna make the font size a little bit smaller so you can fit some more words in there.

425
00:28:16.635 --> 00:28:17.970
Let's go ahead and make that

426
00:28:18.450 --> 00:28:20.070
14. That looks pretty balanced.

427
00:28:20.370 --> 00:28:22.950
And then lastly, we have an option for border radius.

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So this allows you to add a nice curve to the corners of the search results.

429
00:28:28.530 --> 00:28:31.875
This will just depend on what kind of aesthetic you're looking to go for.

430
00:28:32.115 --> 00:28:35.335
Obviously, you'd probably wanna make this match the rest of your website.

431
00:28:35.635 --> 00:28:37.815
Let's go ahead and and add a little border radius.

432
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We'll do, we'll do six.

433
00:28:41.235 --> 00:28:42.535
So we'll go ahead and save

434
00:28:43.635 --> 00:28:44.855
this product details.

435
00:28:46.300 --> 00:28:46.800
And

436
00:28:47.820 --> 00:28:50.400
if we go ahead and refresh this page,

437
00:28:51.260 --> 00:28:52.880
you'll see those changes updated

438
00:28:53.180 --> 00:28:55.120
just like that. So it's really simple.

439
00:28:55.500 --> 00:28:59.120
These changes do work on a per membership level basis,

440
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so that's why we're able to have these members who are in a different membership level have a different highlight.

441
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So that diamond level that we were just editing has the red highlight with the top rated text, the southern membership levels, green with featured.

442
00:29:13.200 --> 00:29:17.460
So you can really make different membership levels stand out between one another.

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Maybe you'd only want to add a highlight to your premium members and leave your free members

444
00:29:23.440 --> 00:29:23.940
unhighlighted.

445
00:29:25.279 --> 00:29:30.085
And the last note I'll add is that this does respect the search order priorities

446
00:29:30.625 --> 00:29:34.325
you have set for your different membership levels, so it doesn't affect

447
00:29:34.625 --> 00:29:35.605
that at all.

448
00:29:36.385 --> 00:29:38.545
And, that that's pretty much it for this add on.

449
00:29:38.545 --> 00:29:42.325
It's simple, but it does add a lot of value to search results pages.

450
00:29:42.700 --> 00:29:50.400
And, and like I said, it's mobile responsive and works regardless of what, search result view you're using on your website.

451
00:29:50.780 --> 00:29:52.480
Thanks, David. That looks really cool.

452
00:29:52.940 --> 00:29:54.720
And also, cool thing is,

453
00:29:55.485 --> 00:29:58.445
you could just create a single membership level if you wanted to.

454
00:29:58.445 --> 00:30:02.865
For example, just sell a sponsored spot at the top of your search results. Maybe someone,

455
00:30:03.245 --> 00:30:11.149
pays you a one time payment to be featured at the top, and then you could utilize this sash to make them stand out from the crowd, making it a premium,

456
00:30:11.929 --> 00:30:13.309
premium real estate location

457
00:30:13.770 --> 00:30:16.669
on your site. So that's something to consider. It does create

458
00:30:17.049 --> 00:30:17.710
an additional,

459
00:30:18.490 --> 00:30:23.309
item to sell basically to members that wanna be additionally featured on your site.

460
00:30:23.725 --> 00:30:24.544
Alright. Great.

461
00:30:25.404 --> 00:30:28.144
We have a great segment for the tip of the week, and

462
00:30:28.445 --> 00:30:30.705
I think this one is more like a general reminder

463
00:30:31.085 --> 00:30:36.544
of the different ways to generate revenue from our membership websites. It's not only,

464
00:30:37.950 --> 00:30:43.570
the paid membership sign ups, although that that does become, for some people, the bread and butter,

465
00:30:44.510 --> 00:30:45.730
of their revenue

466
00:30:46.190 --> 00:30:50.590
channels, but there are different ways and different channels to generate revenue.

467
00:30:50.590 --> 00:30:54.005
So today, we're gonna cover five easy ways to generate revenue

468
00:30:54.385 --> 00:30:55.825
with membership websites.

469
00:30:55.825 --> 00:31:06.645
And they're pretty straightforward and pretty obvious, but I felt like this would be a good refresher course for all of us just to know that, we do have different methods for generating revenue here.

470
00:31:07.630 --> 00:31:11.169
The first one is the most obvious and straightforward one. It's our general membership.

471
00:31:11.309 --> 00:31:14.850
So you'll obviously create different membership plans to join your site.

472
00:31:15.309 --> 00:31:19.809
You could have a free option. We talked about that. But you can also bill members,

473
00:31:20.775 --> 00:31:25.015
basically four different ways, actually five different ways using Brilliant Directories.

474
00:31:25.015 --> 00:31:27.835
You could have a monthly option where they pay every thirty days,

475
00:31:28.295 --> 00:31:28.795
semiannually,

476
00:31:29.255 --> 00:31:33.540
which is every six months. The the auto recurring payments will be billed every six months.

477
00:31:33.940 --> 00:31:39.160
Annually will be, every three hundred and sixty five days, and then you could charge a one time payment

478
00:31:39.460 --> 00:31:41.080
to join your website.

479
00:31:41.540 --> 00:31:45.705
The fifth method here is actually doing a combination of the one time payment.

480
00:31:45.945 --> 00:31:50.684
You can call it an initiation fee or a setup fee and then tie it to,

481
00:31:51.385 --> 00:31:56.284
a recurring charge such as a monthly, semi, or annual payment as well. So,

482
00:31:56.585 --> 00:32:00.540
those are five different ways to charge for memberships on your site.

483
00:32:00.860 --> 00:32:03.040
We also wanted to point out in these slides

484
00:32:03.340 --> 00:32:05.200
some add ons that can help enhance,

485
00:32:06.060 --> 00:32:10.140
general membership sign ups. One of them is the claimable business listings add on.

486
00:32:10.140 --> 00:32:14.235
So if you have business data and you're importing it to your site,

487
00:32:14.635 --> 00:32:15.375
one model,

488
00:32:16.075 --> 00:32:19.855
to get members is to import that business data and then invite

489
00:32:20.235 --> 00:32:28.655
those members to claim their listings to add more information to them so they'll receive their direct referrals or leads that are being generated from that profile page.

490
00:32:29.130 --> 00:32:32.190
Another one which is really successful based on what we've seen

491
00:32:32.570 --> 00:32:35.690
in the Facebook group is the free trial period add on.

492
00:32:35.690 --> 00:32:44.345
It essentially allows your members to try before they buy so maybe you want to offer thirty days free or fourteen days free for a certain membership level.

493
00:32:44.485 --> 00:32:47.125
And then after that free trial period is,

494
00:32:47.925 --> 00:32:49.065
is has ended,

495
00:32:49.445 --> 00:32:51.865
the member will automatically be billed,

496
00:32:52.245 --> 00:32:56.180
the monthly or annual or one time fee of the membership level.

497
00:32:56.180 --> 00:33:02.600
Although they can cancel anytime before the free trial period, but thus this does give them an opportunity to try,

498
00:33:02.980 --> 00:33:05.000
your online community before committing

499
00:33:05.380 --> 00:33:05.880
financially.

500
00:33:06.580 --> 00:33:13.145
And then the the third one here is the easy coupon codes add on, And what's really cool about that is you can do marketing promotions.

501
00:33:14.165 --> 00:33:16.105
They could be seasonal or holiday.

502
00:33:16.805 --> 00:33:18.905
It could be early, you know, early adopter,

503
00:33:19.445 --> 00:33:22.425
promo codes, but you can definitely create marketing campaigns

504
00:33:22.800 --> 00:33:32.260
around your coupon codes and even better you can get those coupon codes listed with unaffiliated or coupon websites so people can search and stumble upon your coupons.

505
00:33:32.480 --> 00:33:36.695
And I really think that the the value for the coupon codes, the promo

506
00:33:37.154 --> 00:33:38.914
codes, besides providing a nice,

507
00:33:39.475 --> 00:33:45.255
method of members getting discounts for signing up to your site is that it can be used in your marketing campaigns,

508
00:33:45.635 --> 00:33:46.695
and as a tool

509
00:33:46.995 --> 00:33:48.375
for those kinds of things.

510
00:33:48.890 --> 00:33:50.170
Yeah. Those are great, Jason.

511
00:33:50.170 --> 00:33:55.390
Before we move on, I just wanted to emphasize that while we will be mentioning these add ons throughout the webinar,

512
00:33:55.690 --> 00:33:57.150
they're not really necessary.

513
00:33:57.690 --> 00:33:58.990
You can generate revenue

514
00:33:59.450 --> 00:34:03.095
through several different ways just by using the default functionality

515
00:34:03.395 --> 00:34:05.015
of the Brilliant Directories platform.

516
00:34:05.395 --> 00:34:08.775
The add ons really only help to, add some flexibility

517
00:34:09.074 --> 00:34:21.179
to your business model and kind of allow you to be a little bit more creative with the ways that you generate revenue, but you can still generate revenue just fine by using, the standard platform as it is without the add ons.

518
00:34:21.719 --> 00:34:22.440
That's a great point. Yeah.

519
00:34:22.440 --> 00:34:27.639
I mean, the add ons were just released a couple years ago, and the BD platform has been around for almost ten at this point.

520
00:34:27.639 --> 00:34:31.675
So, yeah, definitely, there you can get success with the the the built in features,

521
00:34:31.975 --> 00:34:33.435
that come out of the box.

522
00:34:34.455 --> 00:34:36.155
Speaking of that, the lead sales.

523
00:34:36.695 --> 00:34:37.675
So your website,

524
00:34:38.775 --> 00:34:40.715
is going to attract consumers,

525
00:34:41.094 --> 00:34:42.475
if you're a business directory,

526
00:34:43.110 --> 00:34:43.610
and,

527
00:34:44.070 --> 00:34:46.090
they're gonna wanna get in touch with your professional

528
00:34:46.470 --> 00:34:49.770
members. It might be a b to b website, it might be a b to c,

529
00:34:50.230 --> 00:34:53.130
directory, but what you can do is charge

530
00:34:53.910 --> 00:34:57.930
your members for those leads and referrals that your website is capturing.

531
00:34:58.935 --> 00:35:03.835
And one strategy is, if you have free members listed on your site, you can sell them

532
00:35:04.375 --> 00:35:04.875
leads.

533
00:35:05.015 --> 00:35:13.595
And an incentive for members that might be on a monthly or annual recurring plan, they might have a slightly discounted price to purchase those

534
00:35:14.430 --> 00:35:19.650
leads or they you might just wanna offer those leads for free to keep their recurring revenue

535
00:35:20.270 --> 00:35:20.770
plan

536
00:35:21.390 --> 00:35:24.369
as having some value, some built in value there.

537
00:35:24.990 --> 00:35:33.545
And some add ons that actually help a company and, again, like David said, you can get more creative is the lead price by category, so you maybe have different categories on your site.

538
00:35:33.545 --> 00:35:35.085
I'll just use two extreme examples.

539
00:35:35.865 --> 00:35:39.325
You people can search for dog walkers or they can search for attorneys.

540
00:35:39.740 --> 00:35:47.920
Obviously, attorneys will pay more for leads than a dog walker, and the lead price by category will let you specifically set the price,

541
00:35:48.540 --> 00:35:54.525
of how much that lead will cost based on the category that it is. So that's super helpful there.

542
00:35:54.684 --> 00:35:55.664
And my favorite,

543
00:35:56.444 --> 00:35:58.525
is the automatic lead matching add on.

544
00:35:58.525 --> 00:36:06.065
So what that allows your site to do is if someone comes to your site and fills out the lead form and says they wanna be matched with an attorney,

545
00:36:06.700 --> 00:36:10.400
generally that will just go to one member, the member that was being contacted.

546
00:36:10.780 --> 00:36:19.040
But the automatic lead matching is that lead inquiry will go to all the members who match the the categories such as attorney and the location

547
00:36:19.494 --> 00:36:23.675
of the consumer. So if they say that they're located in Los Angeles looking for an attorney,

548
00:36:24.214 --> 00:36:27.355
that lead can go to all the attorneys in Los Angeles,

549
00:36:27.895 --> 00:36:28.295
and,

550
00:36:28.775 --> 00:36:31.255
an x amount of them can actually purchase that lead.

551
00:36:31.255 --> 00:36:35.270
So maybe you have one lead and you sell it four times for $25.

552
00:36:35.270 --> 00:36:36.090
That lead

553
00:36:36.390 --> 00:36:39.690
has yielded you a hundred dollars in revenue for your site.

554
00:36:39.750 --> 00:36:42.890
So something to consider there with the automatic lead matching.

555
00:36:43.845 --> 00:36:44.585
Number three,

556
00:36:45.285 --> 00:36:47.305
charging members to publish posts.

557
00:36:47.605 --> 00:36:50.744
Now with the with this add on, the pay per post add on,

558
00:36:51.605 --> 00:36:52.425
it allows

559
00:36:53.285 --> 00:37:01.310
you to actually set the price if your members want to publish a post such as an event, a real estate listing, a classified ad,

560
00:37:01.849 --> 00:37:02.830
and so on.

561
00:37:03.130 --> 00:37:09.390
So without this, your members are free to publish content to your site if you assign that those privileges to them,

562
00:37:09.705 --> 00:37:10.445
but they won't necessarily

563
00:37:11.305 --> 00:37:15.625
have the option to pay for the post. What's really good about this is two things.

564
00:37:15.625 --> 00:37:20.925
One, it limits your members from spam spam posts. You might have some bad actors on your site,

565
00:37:21.705 --> 00:37:26.800
and, you know, if if it's user generated content on your site, there might be some level of moderation,

566
00:37:27.180 --> 00:37:28.480
but this will help thwart,

567
00:37:29.100 --> 00:37:38.475
a little bit of the spam and definitely ensure members are adding high quality content to your site because if they're paying even if it's 1 or $2 to post, you know, it doesn't have to be

568
00:37:39.355 --> 00:37:42.015
a large number, just something where they're investing

569
00:37:42.395 --> 00:37:50.895
a couple bucks into their post, they're gonna take the time to give it a good title, add appropriate images, and that's gonna help the value of your site,

570
00:37:51.609 --> 00:37:53.869
and also just make sure you have good actors,

571
00:37:54.330 --> 00:37:55.630
utilizing your website.

572
00:37:56.170 --> 00:38:04.589
And also as the website owner, what you can do to take it to add even more value for those members who are paying for their posts is you can go ahead and promote

573
00:38:04.955 --> 00:38:05.675
those posts.

574
00:38:05.675 --> 00:38:12.075
You can use the pin featured post add on and when you notice that members are paying to have their,

575
00:38:12.475 --> 00:38:12.975
posts,

576
00:38:14.075 --> 00:38:16.335
published, there's a lot of p's in that sentence,

577
00:38:16.850 --> 00:38:24.150
paying to have their post published, you can use the pin featured post add on and put their post right at the top of your search results.

578
00:38:24.930 --> 00:38:26.950
And we've heard in the previous webinar,

579
00:38:28.130 --> 00:38:32.085
a lot of people that were having success with this and they weren't charging a lot per post.

580
00:38:32.085 --> 00:38:33.945
It was, like, under $5,

581
00:38:34.405 --> 00:38:46.025
but people were really caring about what they were adding to the site, and it made the site seem like a more established site being able to offer that type of functionality because not everyone not every everyone has that functionality.

582
00:38:46.580 --> 00:38:46.740
Yeah.

583
00:38:46.740 --> 00:38:52.920
The tactic they were using was to allow their premium members to post for free because they're already paying for their membership.

584
00:38:53.060 --> 00:38:59.640
But the free members that they have registered on their site, they would charge them a nominal amount, you know, 1 or $2 per post.

585
00:38:59.805 --> 00:39:03.265
And that way, they'd still be generating some revenue from those free members,

586
00:39:03.645 --> 00:39:11.345
and they'd be making sure that the content that those members do post will be high quality because they are paying to have it published on the website.

587
00:39:11.900 --> 00:39:16.480
I love that. And that goes back to the the the flip side we have for the leads is

588
00:39:16.940 --> 00:39:23.900
free members on your site pay for leads, and premium members or higher tiered members maybe get leads for free, delivered to them.

589
00:39:23.900 --> 00:39:23.980
So,

590
00:39:24.735 --> 00:39:29.235
you could do little things like that that add a lot of value to the members that are on recurring plans.

591
00:39:30.175 --> 00:39:30.575
Alright.

592
00:39:30.575 --> 00:39:36.915
Number four is premium access to specific content, and this touched on what Dennis was talking about about,

593
00:39:37.500 --> 00:39:46.160
people who have maybe training courses or content that might be considered premium content and really only providing access to specific membership

594
00:39:46.540 --> 00:39:47.040
levels.

595
00:39:47.820 --> 00:39:51.485
I've seen people make their whole site, their entire site members only.

596
00:39:51.485 --> 00:39:55.345
It's like a internal portal for their employees or or their company,

597
00:39:55.805 --> 00:39:56.705
like an intranet.

598
00:39:56.765 --> 00:40:01.585
So besides the home page and the login page, there really isn't anything accessible to the public.

599
00:40:02.880 --> 00:40:06.180
But, if you're not using it as an Internet, you might have,

600
00:40:06.799 --> 00:40:07.380
you know,

601
00:40:08.000 --> 00:40:16.660
basic tips on your site for x, y, and z, and then you might have premium coaching or tips for x, y, and z y, and z, and you can only access that library

602
00:40:17.205 --> 00:40:21.225
by having an upgraded membership level to access that premium content.

603
00:40:21.445 --> 00:40:24.905
So it just depends what level of content you're providing to members,

604
00:40:25.445 --> 00:40:26.745
but this will definitely

605
00:40:27.445 --> 00:40:31.545
give you an edge and an incentive for members to wanna upgrade their plans,

606
00:40:31.970 --> 00:40:35.190
to get access to more amazing content that you have

607
00:40:35.650 --> 00:40:37.430
potentially available on your site.

608
00:40:38.849 --> 00:40:41.270
Number five, and this was an add on that was recently

609
00:40:41.730 --> 00:40:46.175
released and it's a huge hit. In the next webinar, we're gonna show you specifically

610
00:40:46.475 --> 00:40:48.735
step by step actually how to create

611
00:40:49.275 --> 00:40:50.895
tickets for an event

612
00:40:51.675 --> 00:40:54.495
using this add on. Really simple to do,

613
00:40:54.795 --> 00:41:03.760
but the sell digital downloads add on essentially lets you sell any other type of product or service that is not technically a membership level on your site.

614
00:41:03.760 --> 00:41:05.940
So I've seen a lot of people now selling,

615
00:41:06.560 --> 00:41:12.180
ad space on their site using this, add on. They're selling marketing services and consulting

616
00:41:13.095 --> 00:41:15.015
time using this add on.

617
00:41:15.015 --> 00:41:26.395
So it really makes this an all in one for the website owner to not only sell membership levels, but additional services that they'd like to offer, not only their members, but also their website visitors as well.

618
00:41:26.660 --> 00:41:29.640
And the great thing with that is that in order to purchase

619
00:41:29.940 --> 00:41:32.840
digital product, you have to be registered as a member.

620
00:41:32.900 --> 00:41:37.720
So for the website visitors who come, you might be able to actually turn those into

621
00:41:38.020 --> 00:41:41.240
members if what you're selling is is what they're willing to purchase.

622
00:41:41.625 --> 00:41:42.505
That's a great point.

623
00:41:42.505 --> 00:41:48.505
So in order to purchase, one of these digital products or services, you need to first register on the site as a member.

624
00:41:48.505 --> 00:41:55.565
Also, David, the the members only access inherently, you have to become a member or at least an upgraded member,

625
00:41:56.180 --> 00:41:56.840
to purchase

626
00:41:57.300 --> 00:41:57.800
those,

627
00:41:58.420 --> 00:42:01.240
to access that content. Let's backtrack a little bit more.

628
00:42:02.020 --> 00:42:05.080
To publish posts, you need to become a member on the site.

629
00:42:05.540 --> 00:42:09.000
To purchase leads, you need to become a member of the site.

630
00:42:09.095 --> 00:42:12.295
So everything is geared towards helping you get more members registered.

631
00:42:12.295 --> 00:42:15.434
You just have to create those landing pages that sell the benefits

632
00:42:15.894 --> 00:42:17.115
of of people

633
00:42:17.575 --> 00:42:20.795
engaging your site with these products and services that are available.

634
00:42:21.015 --> 00:42:24.635
So you just have to create the demand and stimulate the interest within

635
00:42:25.170 --> 00:42:31.569
your website visitors and members and encourage them to use these services that you have available on, your site.

636
00:42:31.569 --> 00:42:46.595
And again, a lot of that is the functionalities there in BD, but you gotta put on your marketing hat and see how you wanna pitch this to people in your industry to actually get them to wanna pull out their wallet, their credit card, and, and move forward with the sale.

637
00:42:47.295 --> 00:42:53.715
Number six, we have bonus here actually, and it really is a matter of selling ad space and promotional spots and additional

638
00:42:54.789 --> 00:42:59.670
visibility to your members or companies that want to be featured on your site.

639
00:42:59.670 --> 00:43:04.970
So we do have the featured article slider add on which allows you to specifically pin

640
00:43:05.510 --> 00:43:07.530
featured articles on your homepage,

641
00:43:08.365 --> 00:43:09.965
and those articles could be,

642
00:43:11.005 --> 00:43:15.185
puff pieces on member profiles and spotlighting certain members.

643
00:43:16.205 --> 00:43:20.945
There's also the pin featured post which I mentioned which you can specifically select

644
00:43:21.760 --> 00:43:27.440
posts that you'd like to show at the top of, for example, your events or coupons search results pages.

645
00:43:27.440 --> 00:43:28.260
I know members,

646
00:43:28.640 --> 00:43:29.860
will pay to be

647
00:43:30.480 --> 00:43:40.934
featured there and that could be a digital product that you sell is, you know, get boost, you can have a whole suite of boosted posts and boosted member profiles as your digital products category.

648
00:43:42.355 --> 00:43:45.414
The add on that David showed today, highlight member in search results,

649
00:43:46.130 --> 00:43:53.110
maybe you only have a couple members that you do at a time that are featured at the top just to not crowd that featured top section there.

650
00:43:53.730 --> 00:43:56.210
And then you can also feature members on your home page.

651
00:43:56.210 --> 00:44:01.430
That's another amazing add on, and the member profile badges, you can give official badges to your members,

652
00:44:01.785 --> 00:44:04.605
images that represent that they are verified, certified,

653
00:44:05.704 --> 00:44:07.244
top members, top contributors,

654
00:44:07.785 --> 00:44:10.684
whatever it may be. But those badges, those image badges,

655
00:44:11.145 --> 00:44:14.025
give your members a sense of ownership over their profile.

656
00:44:14.025 --> 00:44:18.250
And if they're on recurring revenue, they're gonna wanna keep that, badge on your site.

657
00:44:18.250 --> 00:44:21.150
It's gonna reduce churn rate and potential cancellations.

658
00:44:22.329 --> 00:44:27.470
And of course, there's just the typical banner ads that you could sell that don't require any of these add ons.

659
00:44:28.089 --> 00:44:29.309
Absolutely. Exactly.

660
00:44:30.305 --> 00:44:31.585
So we covered a lot there.

661
00:44:31.585 --> 00:44:35.745
It's a good refresher course just to get the idea stimulated on a different

662
00:44:36.225 --> 00:44:40.485
additional revenue channels that you can take advantage of on your directory website.

663
00:44:40.705 --> 00:44:45.025
So we wanted to do now is spin it back to you guys. If you have any questions about,

664
00:44:45.750 --> 00:44:49.130
your website, we can open it up to a q and a right now,

665
00:44:49.830 --> 00:44:53.850
and see, if you have any questions about the revenue channels we just went over,

666
00:44:54.550 --> 00:45:00.375
or if you have questions about your specific website, we can dive in, take a look, and see if we could provide some assistance for you.

667
00:45:00.455 --> 00:45:04.075
I see Linda has her hand up. Hey, Linda. How are you doing today?

668
00:45:04.455 --> 00:45:07.995
I'm doing great. How are you? Good. Good. Where are you calling in from again? Remind us.

669
00:45:08.295 --> 00:45:09.515
Huntington Beach, California.

670
00:45:10.055 --> 00:45:13.595
Okay. Great. Not too far from us. We're here in Encino, Los Angeles.

671
00:45:14.215 --> 00:45:15.755
Oh, okay. Yeah. Pretty close.

672
00:45:16.440 --> 00:45:18.619
Okay. My question is this.

673
00:45:19.079 --> 00:45:24.119
So I I kinda have some landing pages with Orange County, and I hadn't changed into the member thing.

674
00:45:24.119 --> 00:45:26.700
And you'd put Los Angeles as, like,

675
00:45:27.079 --> 00:45:31.005
you know, the name of the site forward / Los Angeles. Right.

676
00:45:32.505 --> 00:45:33.705
I did I didn't do that.

677
00:45:33.705 --> 00:45:38.685
Would but so when if I change it to say member search on the right hand side, is that gonna automatically

678
00:45:38.985 --> 00:45:43.565
is that what I'm I must have skipped something where or missed it where you're is that gonna automatically

679
00:45:44.150 --> 00:45:48.310
search for people in that area just because I put forward slash Los Angeles?

680
00:45:48.310 --> 00:45:50.790
How does it make it search for the the Perfect.

681
00:45:50.950 --> 00:45:53.930
City or Do you mind if we take a look at your site as an example?

682
00:45:54.950 --> 00:45:57.910
Sure. We're gonna choose the housetohomepros.com

683
00:45:57.910 --> 00:46:00.225
site. Okay. Give me a second here.

684
00:46:01.325 --> 00:46:05.744
And I've been working on my second site and just started getting back onto this one here.

685
00:46:06.125 --> 00:46:12.445
But I if you go into my pages, you know, my content pages, I don't even remember what they're named at the top of my head right now.

686
00:46:12.445 --> 00:46:12.945
Gotcha.

687
00:46:14.049 --> 00:46:14.609
Let's take a look.

688
00:46:14.609 --> 00:46:19.329
And I have, like, Orange County, and I kinda did splash pages, but I don't have it set to

689
00:46:21.170 --> 00:46:21.670
Gotcha.

690
00:46:21.970 --> 00:46:25.029
So let's look at, let's look for Orange here.

691
00:46:25.329 --> 00:46:28.125
Let's see what you've got going on. Okay. So you set up a few.

692
00:46:28.125 --> 00:46:32.365
So I see you've done pet services Orange County, beauty services Orange County.

693
00:46:32.365 --> 00:46:38.545
Some of those are coming off because I'm changing this to only House to Home Pros, and then my other site will be other businesses.

694
00:46:38.845 --> 00:46:41.825
K. Great. So here's a great example here. So,

695
00:46:43.910 --> 00:46:47.290
you you've created, like, this page of content here. Right?

696
00:46:47.590 --> 00:46:53.370
So Uh-huh. What we need to do is your you have a top level category called home services?

697
00:46:54.390 --> 00:46:59.955
Yes. Okay. And let's just search Orange County for a second using the, the current method here.

698
00:46:59.955 --> 00:47:01.175
Orange County, California.

699
00:47:05.075 --> 00:47:07.875
Okay. Great. So you have about 527

700
00:47:07.875 --> 00:47:12.130
members kinda listed close to Orange County at least here. Yes.

701
00:47:13.309 --> 00:47:15.250
Let's see who we can find.

702
00:47:17.470 --> 00:47:21.410
Alright. I'm trying to find someone specifically in the The Ellis and Company.

703
00:47:22.105 --> 00:47:25.225
Where is that? Oh, it's in alphabetical order. I see. That's why it's things.

704
00:47:25.225 --> 00:47:28.585
Where is the Ellison company? Why it's in Ellis. So I see their Is there a way to take that?

705
00:47:28.585 --> 00:47:30.025
I don't know why it's Ellison. It's

706
00:47:30.825 --> 00:47:34.185
Yeah. There is. So these guys are in Huntington Beach. So let's do this.

707
00:47:34.185 --> 00:47:35.885
Let's go to their profile page.

708
00:47:36.570 --> 00:47:41.070
One of my favorite things to do is this, and you actually have it set up perfectly.

709
00:47:42.010 --> 00:47:44.750
You see how you have the related searches here?

710
00:47:45.370 --> 00:47:48.735
Mhmm. So you have handyman in Huntington Beach. Right?

711
00:47:49.215 --> 00:47:51.775
Mhmm. So let's let's let's go to this page.

712
00:47:51.775 --> 00:47:59.395
So this is called a pretty URL, and all all the all the like, when you do these searches up here, you kinda get, like, what's called a dynamic URL.

713
00:47:59.775 --> 00:48:04.595
Every dynamic URL has a respective pretty URL. But the best way to find it

714
00:48:05.130 --> 00:48:08.990
is what I like to do is two ways. Either you can go to the breadcrumbs up here,

715
00:48:09.529 --> 00:48:15.950
and like if we go click on home services, that's gonna give us United States, California, Huntington Beach, home services.

716
00:48:16.569 --> 00:48:17.410
So Okay.

717
00:48:17.849 --> 00:48:23.345
If you want, you can turn that this page, this specific page into its own static page.

718
00:48:23.985 --> 00:48:26.325
I like I like this one though. Let's go back

719
00:48:26.945 --> 00:48:27.445
to,

720
00:48:28.545 --> 00:48:30.645
here. You can get even more

721
00:48:31.025 --> 00:48:33.105
more macro. So it also does by state,

722
00:48:33.505 --> 00:48:34.945
California. So let's do this one. Yeah.

723
00:48:34.945 --> 00:48:38.059
Because it doesn't say by Orange County on here for some reason.

724
00:48:38.359 --> 00:48:41.960
Yeah. I searched for four. Guys just started changing or added the county?

725
00:48:41.960 --> 00:48:43.660
Because I had put that in a suggestion

726
00:48:44.279 --> 00:48:49.395
of adding county. Yeah. I don't think it does county. It'll do cities and states right now.

727
00:48:49.475 --> 00:48:53.495
So it'll do Okay. Cities and states. So, so what you'll do is this,

728
00:48:54.515 --> 00:49:01.415
you you search this page, copy everything here, California Huntington Beach Handyman, and then you wanna go to create static page,

729
00:49:03.200 --> 00:49:05.380
and you wanna paste that as the URL.

730
00:49:06.319 --> 00:49:09.380
And then you can also have your own titles here if you want.

731
00:49:09.920 --> 00:49:13.839
Okay. But let's do this. This was your page for Orange County.

732
00:49:13.839 --> 00:49:15.700
Let's just copy and paste this content

733
00:49:16.095 --> 00:49:19.234
here just as an example. Just gonna copy it on the code.

734
00:49:19.375 --> 00:49:21.715
So here, California, Huntington Beach, handyman.

735
00:49:22.335 --> 00:49:27.475
Just wanna take it with the code. Okay. Great. Let's get rid of all these extra spaces here.

736
00:49:28.015 --> 00:49:28.515
So

737
00:49:28.815 --> 00:49:31.155
just for this example, we're copying the

738
00:49:31.690 --> 00:49:33.550
the SEO stuff you have here.

739
00:49:33.850 --> 00:49:35.550
So let's put this content

740
00:49:35.850 --> 00:49:39.950
so first we want to do is page type, we want to set it to member search results.

741
00:49:40.170 --> 00:49:46.750
If you set it to this and this was a valid URL for member search results, yes, it's going to associate

742
00:49:47.345 --> 00:49:51.944
this URL with its pretty URL knowing it's a member search results page and it'll Okay.

743
00:49:52.144 --> 00:49:55.125
Put the members there so very important is page type member search.

744
00:49:55.265 --> 00:50:02.940
When you set it to member search results as the page type you'll get the custom HTML placement which is basically the code you're putting in here.

745
00:50:02.940 --> 00:50:06.720
So you can have it in that read more tab, the inside the tab, that's the default.

746
00:50:07.579 --> 00:50:09.280
Let's say you wanted to put it below,

747
00:50:09.819 --> 00:50:10.960
the member results.

748
00:50:11.579 --> 00:50:13.920
Let's just put it there and also the sidebar,

749
00:50:14.955 --> 00:50:19.355
we'll just use the regular member search results sidebar for now, and we'll position it on.

750
00:50:19.355 --> 00:50:20.575
Where do you have your sidebar?

751
00:50:20.795 --> 00:50:24.815
You have your sidebar on the left right now, so we'll stick it there, and we'll save the changes.

752
00:50:25.355 --> 00:50:28.895
So now we can view this page, California Huntington Beach Handyman.

753
00:50:31.410 --> 00:50:36.210
And if we scroll down, well, you only have two two results here for that for this specific search.

754
00:50:36.210 --> 00:50:38.850
But here's For Huntington Beach. Yeah. Yeah.

755
00:50:39.170 --> 00:50:42.210
For Huntington Beach Handyman. So that does also include this.

756
00:50:42.210 --> 00:50:48.685
You can get very granular SEO companies can get very granular with how they wanna create SEO content for specific searches here.

757
00:50:48.985 --> 00:50:51.565
But here below your search results, you have,

758
00:50:52.745 --> 00:50:57.405
the custom content that we just talked about. Let's actually float this image to the right

759
00:50:58.280 --> 00:51:00.940
just to do a little styling here and save the changes.

760
00:51:02.760 --> 00:51:06.460
So you can float images left or right, and then the text will wrap it.

761
00:51:06.520 --> 00:51:08.619
So it looks a little nicer like this here.

762
00:51:09.320 --> 00:51:09.820
Okay.

763
00:51:10.359 --> 00:51:15.495
But this is a great example of how you can have additional content on a search results page.

764
00:51:16.115 --> 00:51:16.615
And,

765
00:51:17.155 --> 00:51:20.295
and, yeah, it it'll help with Google SEO. So those are the steps.

766
00:51:20.355 --> 00:51:23.815
What I like to do just to be safe is go to a member's profile page

767
00:51:24.195 --> 00:51:27.920
and then find the links here, And you can pick and choose,

768
00:51:29.020 --> 00:51:33.119
what pages you wanna create SEO content for. Obviously, there's hundreds of combinations

769
00:51:33.500 --> 00:51:37.119
that the Brilliant Directories platform will create for search results pages.

770
00:51:38.220 --> 00:51:41.820
So you can just pick and choose where you wanna focus your marketing efforts.

771
00:51:41.820 --> 00:51:44.625
Maybe it's a specific city and you wanna cover all the categories

772
00:51:45.085 --> 00:51:55.345
in that city to start and then you just wanna do things systematically so you're not overworking yourself and you have a process for how you're gonna create content because obviously creating content takes time and resources.

773
00:51:56.440 --> 00:51:57.000
Yes. Okay.

774
00:51:57.000 --> 00:52:02.140
And then my other thing is on my where it says related searches, on my other side, it doesn't have that on the side.

775
00:52:02.280 --> 00:52:04.600
So what if you don't see that there, it's very simple.

776
00:52:04.600 --> 00:52:07.340
What you can do is you can do the show widgets feature.

777
00:52:08.120 --> 00:52:12.140
Uh-huh. And it'll tell you what the name of this widget is here. So,

778
00:52:13.214 --> 00:52:14.355
this one is,

779
00:52:15.454 --> 00:52:18.515
Bootstrap three module member search results.

780
00:52:19.055 --> 00:52:24.434
So you can I can just talk open this? And you just wanna make sure that you add this to

781
00:52:24.830 --> 00:52:27.970
the sidebar if it's missing. So you can go to your sidebar manager,

782
00:52:29.230 --> 00:52:33.330
search for the sidebar. Let's just search for a sidebar that doesn't have it. I'm not gonna save it.

783
00:52:33.390 --> 00:52:36.510
And then you can paste here and drag it here.

784
00:52:36.510 --> 00:52:41.345
So it's just there's a quick way to identify what the name of that widget is, and then you can add it to the reception

785
00:52:42.045 --> 00:52:42.705
sidebar. Okay.

786
00:52:43.165 --> 00:52:45.744
Alright. Thank you so much for sharing your site with us.

787
00:52:46.205 --> 00:52:50.365
Thank you. Alright. Good questions there from Linda. And we got a really good friend, Martin.

788
00:52:50.365 --> 00:52:53.345
We're always lucky when Martin can join us. How are you today, Martin?

789
00:52:53.645 --> 00:52:57.550
Yeah. So I'm doing pretty good. I have a marketing question for you. Yeah.

790
00:52:57.550 --> 00:53:02.210
I have my, ortho I have my orthopedic directory, orthopedicsurgeonstoday.com,

791
00:53:02.670 --> 00:53:05.650
and I'm trying to put I'm trying to come up with some material.

792
00:53:06.190 --> 00:53:12.565
Basically, what I wanna do is, I wanna call prospective members on the phone or or maybe sending out emails or messages,

793
00:53:13.185 --> 00:53:16.885
you know, I just wanna highlight why they should join, what the benefits are.

794
00:53:17.105 --> 00:53:19.345
And you have more expertise in this than I do.

795
00:53:19.345 --> 00:53:24.840
So what for an orthopedic surgeon, what would be the main benefits for them to join my site?

796
00:53:25.480 --> 00:53:27.980
Gotcha. So first of all, orthopedic surgeon

797
00:53:28.360 --> 00:53:29.980
is highly respected field.

798
00:53:30.680 --> 00:53:34.940
Obviously, am I am I wrong or right about that? Right. Okay. So,

799
00:53:35.320 --> 00:53:38.060
they probably already have an established practice.

800
00:53:38.760 --> 00:53:43.965
They're not, I hate to use the term like attorneys, they're not like ambulance chasers looking for people who

801
00:53:44.425 --> 00:53:45.645
are, you know,

802
00:53:46.025 --> 00:53:49.865
who who who need surgery or whatever it might be. Like, people come to them.

803
00:53:49.865 --> 00:53:51.885
They work with hospitals already. Right?

804
00:53:52.265 --> 00:53:53.805
Right. Okay. So,

805
00:53:55.050 --> 00:53:56.090
what we need

806
00:53:56.410 --> 00:53:57.710
I'm just trying to think.

807
00:53:58.250 --> 00:53:59.870
What we need to do is

808
00:54:00.170 --> 00:54:04.510
find out what an emotional pain point is for the orthopedic surgeon.

809
00:54:05.210 --> 00:54:06.990
In this case, what I would imagine

810
00:54:07.290 --> 00:54:07.790
is

811
00:54:08.155 --> 00:54:11.695
orthopedic surgeons might want a better follow-up system with existing

812
00:54:11.995 --> 00:54:12.495
patients.

813
00:54:13.355 --> 00:54:13.855
Maybe,

814
00:54:14.555 --> 00:54:18.395
again, I I don't know exactly what might what the needs are in this industry, but,

815
00:54:19.115 --> 00:54:26.730
what you should do is maybe survey orthopedic surgeons and, like, ask them what's the hardest part about your business, like or marketing your business,

816
00:54:27.670 --> 00:54:31.450
and just get some feedback from them, and that might give you

817
00:54:32.470 --> 00:54:36.525
some some insight as to what you should be offering on your site.

818
00:54:37.005 --> 00:54:38.704
On the flip side of that,

819
00:54:39.964 --> 00:54:45.505
you could turn it into a consumer review site about orthopedic surgeons, almost like like a watchdog

820
00:54:46.125 --> 00:54:47.825
site, and orthopedic surgeons,

821
00:54:48.285 --> 00:54:51.790
for the most part, may or may not care about their online reviews.

822
00:54:51.790 --> 00:54:53.390
I'm not I'm not sure how the industry is.

823
00:54:53.390 --> 00:54:57.010
Like, for example, like a brain surgeon, like, I don't think online reviews

824
00:54:57.310 --> 00:55:00.109
pertain to a brain surgeon. There are few hoodies, you know.

825
00:55:00.109 --> 00:55:04.190
So I don't know how far reviews are important for orthopedic surgeons as well.

826
00:55:04.190 --> 00:55:06.745
It's not like they have they need a Yelp account as an example.

827
00:55:06.885 --> 00:55:12.185
So I don't know exactly what the needs are for that industry, but what you should do is maybe survey patients,

828
00:55:12.885 --> 00:55:18.665
maybe ask them what type of information they're looking from for from when they're researching Orthopedic Surgeons

829
00:55:19.859 --> 00:55:20.740
and things like that.

830
00:55:20.740 --> 00:55:27.079
So my recommendation would be to create some surveys and get some in for some some feedback from both sides of the marketplace.

831
00:55:27.539 --> 00:55:31.240
Now I I have a lot of connections on LinkedIn with practice managers for orthopedic,

832
00:55:32.019 --> 00:55:32.519
practices.

833
00:55:33.105 --> 00:55:41.125
So what I could possibly do is reach out to them, a survey, and say I'm building this site and marketing this site, then maybe go back and sell them whatever they request.

834
00:55:41.505 --> 00:55:43.744
Yeah. Yeah. Exactly. Sell them back.

835
00:55:43.744 --> 00:55:52.280
That I mean, that's part of the product long any product launch sequence is you basically ask people what problem they're having and then you build the solution to provide them that product.

836
00:55:52.920 --> 00:55:59.260
What I would do well, keep in mind when you are doing surveys is you wanna make sure that you stay away from something called form fatigue.

837
00:55:59.480 --> 00:56:01.340
You don't want long winded questions

838
00:56:01.720 --> 00:56:06.785
or, you know, too many questions because they're just gonna get tired and abandon the survey form.

839
00:56:06.785 --> 00:56:08.805
So keep your survey really concise,

840
00:56:09.185 --> 00:56:13.605
make it meaningful for you so the four or five or 10 questions that are answering

841
00:56:13.905 --> 00:56:16.085
will actually provide you with some insight

842
00:56:16.619 --> 00:56:20.559
and, make it very clear the questions that you're asking, not too confusing.

843
00:56:20.700 --> 00:56:23.839
So just keep your keep your survey pretty, concise.

844
00:56:24.460 --> 00:56:28.799
Now now is there a is there a place you recommend where I can create a survey? Is there a website?

845
00:56:29.099 --> 00:56:34.845
Oh, there's tons of them. Just search for free survey. I know SurveyMonkey is one of the top ones.

846
00:56:34.985 --> 00:56:40.205
Okay. Yeah. SurveyMonkey is there. You can even create surveys with Google forms. Nice and simple.

847
00:56:40.585 --> 00:56:43.405
Here's eight best survey tools and they're all free.

848
00:56:44.500 --> 00:56:47.000
So So what I what I have to do with these practice managers

849
00:56:47.380 --> 00:56:48.600
is is gain their confidence

850
00:56:48.900 --> 00:56:49.400
by,

851
00:56:50.580 --> 00:57:04.485
asking them to complete the survey and and write so my first step would be to write a great survey and ask them to complete the survey then and then review the results, then maybe follow-up and ask some questions about the results, and then, like, in a couple months, you know, plan on maybe selling to them.

852
00:57:04.545 --> 00:57:06.965
Now here's another thing I wanna talk about your industry.

853
00:57:08.225 --> 00:57:14.130
Ortho orthopedic surgeons today, to me, that sounds like a magazine or a publication. Right.

854
00:57:14.130 --> 00:57:15.650
It has the word today in it. Yeah.

855
00:57:15.650 --> 00:57:20.530
I was gonna change the domain name, but I haven't, I, you know, I haven't come up with a new domain name name yet.

856
00:57:20.530 --> 00:57:31.685
Maybe something just generally orthopedic surgeons or But but here's the thing, you could you could make the you could keep the directory aspect of your site but maybe put the publication more effort into the publication aspect

857
00:57:32.065 --> 00:57:35.045
and I'm sure you can compare your site. There's other publications

858
00:57:35.585 --> 00:57:38.245
that that are for the orthopedic surgeon community.

859
00:57:39.020 --> 00:57:44.000
You might want to spin your site to cater to as a publication for orthopedic surgeons,

860
00:57:44.300 --> 00:57:47.839
then when you have the eyeballs of orthopedic surgeons and other

861
00:57:48.140 --> 00:57:50.320
professionals on that side of the marketplace,

862
00:57:50.905 --> 00:57:58.845
you might wanna get ad sponsors and things like that to cater, now that you have the eyeballs because you do have a very strong domain here,

863
00:58:00.105 --> 00:58:00.425
and,

864
00:58:01.065 --> 00:58:03.005
yeah. So that's another Or

865
00:58:03.545 --> 00:58:05.005
what I could do too is

866
00:58:05.440 --> 00:58:07.760
I'll spend the directory on a directory site and then maybe,

867
00:58:08.320 --> 00:58:10.660
I get more orthopedic surgeons, you know,

868
00:58:11.600 --> 00:58:17.220
reuse that domain name or or recycle it and use it for, like you said, ads magazine or publication site.

869
00:58:17.360 --> 00:58:20.055
Absolutely. So I think that you can, you know, you're in the industry.

870
00:58:20.055 --> 00:58:22.395
It sounds like you're connected. So you can have multifaceted

871
00:58:22.775 --> 00:58:24.135
resources for the industry.

872
00:58:24.135 --> 00:58:27.755
You could have the directory, publications, and they all live under one ecosystem,

873
00:58:28.535 --> 00:58:31.115
and all refer traffic to one another. So,

874
00:58:32.130 --> 00:58:34.230
what I would recommend though is getting the feedback

875
00:58:34.609 --> 00:58:40.069
and seeing what other websites are doing that are catering to the orthopedic surgeon community at large,

876
00:58:40.369 --> 00:58:44.950
and see if Okay. If if you can pick up some ideas from them and with some,

877
00:58:45.329 --> 00:58:47.750
with some things you can execute on your own site.

878
00:58:48.425 --> 00:58:51.965
K. Awesome. Thanks. Alright. Thanks, Martin. Thanks for sharing your site with us. You're welcome.

879
00:58:52.505 --> 00:58:54.905
Alright. Good stuff there for Martin. He's been with us for a while.

880
00:58:54.905 --> 00:58:57.725
Always has really, really great questions, so thanks, Martin.

881
00:58:58.744 --> 00:59:02.890
Alright. Good stuff there. Let's see if anyone else has any questions there. Okay.

882
00:59:02.890 --> 00:59:08.890
We got AMS is the name. I don't know the actual name, but Amz, are you there with us? Yeah. Yes.

883
00:59:08.890 --> 00:59:12.190
I'm here. Can you hear me? Yes. I can. Is that your name, Amz?

884
00:59:12.730 --> 00:59:15.710
Yeah. That's what I yeah. That's what I'm here. Okay. Where are you calling from?

885
00:59:16.305 --> 00:59:16.805
UK.

886
00:59:17.185 --> 00:59:19.925
Okay. Thanks for staying up late with us there. Cool.

887
00:59:20.464 --> 00:59:24.885
What's your question for us today? Yeah. It's related to the email marketing,

888
00:59:25.265 --> 00:59:26.325
because I'm receiving,

889
00:59:26.785 --> 00:59:30.964
for some of my members are receiving, lots of, requests at the minute.

890
00:59:31.390 --> 00:59:34.450
But, because all of them are at the minutes on a free,

891
00:59:35.070 --> 00:59:36.210
a membership level.

892
00:59:36.590 --> 00:59:37.070
So,

893
00:59:37.470 --> 00:59:43.810
what I'm trying to do is just like sort of have a journey where when the member receive an email or a request.

894
00:59:44.835 --> 00:59:48.295
So for them to reply for it, they will have to upgrade

895
00:59:48.595 --> 00:59:50.135
to a paid member or

896
00:59:50.675 --> 00:59:52.295
anything I can put in

897
00:59:52.595 --> 00:59:53.974
in the journey of

898
00:59:54.275 --> 00:59:55.095
that member

899
00:59:55.474 --> 00:59:59.415
just to show them they have to upgrade to a paid membership level

900
00:59:59.720 --> 01:00:02.059
for them to have a full access of the message.

901
01:00:02.920 --> 01:00:05.019
Gotcha. So you have free members.

902
01:00:06.359 --> 01:00:10.059
Website visitors are contacting them through their profiles.

903
01:00:10.760 --> 01:00:13.660
And Yeah. What you wanna do is they get

904
01:00:14.775 --> 01:00:17.515
a notification email, which they're getting right now,

905
01:00:17.895 --> 01:00:20.395
but Yeah. You want them to upgrade,

906
01:00:20.855 --> 01:00:22.155
to view the full message.

907
01:00:23.015 --> 01:00:24.875
Yeah. Okay. Great. And

908
01:00:25.175 --> 01:00:27.515
I have so there's two options for that.

909
01:00:28.280 --> 01:00:31.660
One is and we can go back to it. So your goal is to monetize,

910
01:00:33.000 --> 01:00:34.220
monetize that. Right?

911
01:00:34.840 --> 01:00:35.340
Yeah.

912
01:00:36.040 --> 01:00:41.099
So what you could do is you could charge them for the lead, and that's a method for monetizing.

913
01:00:41.240 --> 01:00:44.995
You charge maybe $5 to get access to the contact information,

914
01:00:46.575 --> 01:00:47.075
or,

915
01:00:48.015 --> 01:00:52.515
or you can charge an exorbitant amount of money where you could they could pay, like,

916
01:00:52.895 --> 01:00:57.395
you know, who who knows how much money or they can just upgrade their plan to get free leads.

917
01:00:58.010 --> 01:00:59.210
So that's that's another way.

918
01:00:59.210 --> 01:01:07.070
If you wanna deter them from buying individual leads 1 x 1, you can just charge a very high number and encourage them to upgrade to receive free leads.

919
01:01:08.730 --> 01:01:10.270
Another thing you can do

920
01:01:10.635 --> 01:01:20.715
is you can just remove the ability for them to receive messages and really nail it home that the paid membership plans, they'll receive leads from their profiles and the free members don't.

921
01:01:20.715 --> 01:01:24.815
You can actually turn off the functionality for a specific membership level

922
01:01:25.430 --> 01:01:28.730
to receive leads. Let me just show you where that is. I'm not gonna change anything

923
01:01:29.110 --> 01:01:32.170
on your site here, Vijay, but let me just, as an example,

924
01:01:33.510 --> 01:01:43.225
you can go to a membership level, go to additional settings, AMS, and turn this hide send message links on listings that you wanna hide it, you set that to yes.

925
01:01:43.225 --> 01:01:46.285
So then the send message links would not be there.

926
01:01:47.225 --> 01:01:51.165
And what you could do further if you really wanted to take it to the next level

927
01:01:51.465 --> 01:01:53.485
is you can choose what sidebar

928
01:01:54.290 --> 01:01:57.349
shows on the different membership profiles.

929
01:01:57.810 --> 01:02:04.470
So what you could do is create a profile page side bar which is just for the free members.

930
01:02:05.250 --> 01:02:13.335
And what you can do is instead of the sign up form that's on the side bar by general, in that side bar, create a banner ad that says,

931
01:02:13.714 --> 01:02:16.615
this member's listing is not set up to receive messages.

932
01:02:18.595 --> 01:02:23.015
We're waiting for the member to upgrade or some this member must upgrade to receive messages.

933
01:02:23.300 --> 01:02:28.760
So almost it's not shaming them, but it's really putting it out there that the free members can't receive messages

934
01:02:29.140 --> 01:02:32.119
and that they should upgrade to their membership level. So,

935
01:02:32.580 --> 01:02:36.225
that's another alternative, but that will stop your site from getting leads

936
01:02:37.345 --> 01:02:40.965
because they're not filling out the form. So there are multiple methods here.

937
01:02:41.585 --> 01:02:45.925
You just have to more important is you have to show them the incentive of upgrading,

938
01:02:47.105 --> 01:02:51.285
and and that will encourage them to upgrade once they understand the the full benefits.

939
01:02:52.280 --> 01:02:55.160
Yeah. Yeah. Yeah. Because that's that's what that's what I was thinking.

940
01:02:55.160 --> 01:03:00.859
Because, I was thinking of it is still good to let them know that they are receiving message.

941
01:03:01.160 --> 01:03:06.285
Right. Well, for them to start having interaction from them and then taking advantage of it.

942
01:03:06.684 --> 01:03:07.805
You know, they have to. Great.

943
01:03:07.805 --> 01:03:15.265
My my idea was just like to have an annual plan where the member will just pay, for example, one fee, which is not something very

944
01:03:15.724 --> 01:03:17.805
expensive because I'm still trying to monetize it.

945
01:03:17.805 --> 01:03:26.870
So the whole IDH is just to start charging the member even if it is not something very expensive, maybe, let's say, a hundred dollar for the whole year Mhmm.

946
01:03:26.990 --> 01:03:31.089
You know, just for them to start doing something at least, you know, start generating revenue.

947
01:03:31.150 --> 01:03:33.810
Gotcha. And saying that, you know, you know, it's it's

948
01:03:34.325 --> 01:03:38.965
an annual plan, and during that annual plan, you receive as much lead as possible. Absolutely.

949
01:03:38.965 --> 01:03:43.865
So the biggest tip I can tell you is if people are using your site, don't put up roadblocks.

950
01:03:44.245 --> 01:03:45.845
Encourage them to use your site.

951
01:03:45.845 --> 01:03:49.359
You can always again, you're looking to monetize your site, but the most thing Yeah.

952
01:03:49.480 --> 01:03:57.580
Important thing you can do is show your members value and they'll understand when it's time for them to pay up that you need to stay in business as a as a company,

953
01:03:58.600 --> 01:04:02.860
and you can roll out new plans that that are paid plans that offer better

954
01:04:03.215 --> 01:04:05.215
services from your website.

955
01:04:05.215 --> 01:04:14.655
So just keep in mind that, the number one thing you wanna do is encourage people to use your site because there's obviously competitor sites out there that they could easily use instead of yours.

956
01:04:14.655 --> 01:04:24.130
So if they're on your site, if they're talking to you, if they're using it, they're getting leads, you don't want them to get leads, it doesn't matter as long as they're using your product or service that's the first step towards

957
01:04:24.430 --> 01:04:27.789
gaining loyal followers for the online community that you're creating.

958
01:04:27.789 --> 01:04:30.210
So good job that you're already in that phase

959
01:04:30.965 --> 01:04:34.265
and just keep it going. Keep people interested in your site.

960
01:04:35.125 --> 01:04:35.625
So

961
01:04:35.925 --> 01:04:38.965
I think we'll we'll stop there. We had a great webinar today.

962
01:04:38.965 --> 01:04:42.565
Just remember the six different ways you can generate revenue from your site.

963
01:04:42.565 --> 01:04:47.660
Let me backtrack here a bit. I want to give a big thank you David for presenting on the highlight

964
01:04:47.960 --> 01:04:48.860
member results,

965
01:04:49.320 --> 01:04:52.600
new add on. I really encourage everyone to jump on this one.

966
01:04:52.600 --> 01:04:57.740
Also, Dennis, thanks for joining in on the webinar. It's great to always hear tips by Dennis.

967
01:04:58.365 --> 01:05:02.685
And lastly, if you haven't already done so, please join our Facebook community.

968
01:05:02.685 --> 01:05:05.885
If you still have questions, feel free to start some discussions in there.

969
01:05:05.885 --> 01:05:08.465
You can go to brilliantdirectories.com

970
01:05:08.765 --> 01:05:09.985
forward slash facebook

971
01:05:10.365 --> 01:05:13.265
and we'll catch you in there. So on behalf of myself,

972
01:05:13.690 --> 01:05:17.770
David, Dennis, and the entire Brilliant Directories family, thank you for joining us.

973
01:05:17.770 --> 01:05:23.610
We'll catch you in two weeks in the next webinar, so make it a productive week and chat with you soon.

974
01:05:23.610 --> 01:05:24.350
Bye bye.