WEBVTT 1 00:00:00.160 --> 00:00:03.840 Alright. Let's dive right into it. Welcome, everyone. It's great to be with you here today. 2 00:00:03.840 --> 00:00:08.160 Thanks for taking the time to join us. I think we're on episode 74 3 00:00:08.160 --> 00:00:08.980 of webinar 4 00:00:09.280 --> 00:00:11.219 Wednesday, tips to grow your online 5 00:00:11.840 --> 00:00:12.340 community. 6 00:00:12.799 --> 00:00:17.255 If this is your first time joining us, welcome. I'm Jason there on the left. 7 00:00:17.255 --> 00:00:24.535 And today, we're lucky to be joined by Rick, the support specialist here at Brilliant Directories, and David, our digital strategist here at Brilliant Directories. 8 00:00:24.535 --> 00:00:29.195 So, guys, thanks for taking the time to join us today. Hey, Jason. Happy to be here. 9 00:00:29.255 --> 00:00:31.035 Looking forward to today's webinar. 10 00:00:31.510 --> 00:00:35.850 Thanks everyone for joining us. Looking forward to our great presentation today. 11 00:00:36.710 --> 00:00:40.870 And I'm sure many of you are are already members in our our Facebook group. 12 00:00:40.870 --> 00:00:42.890 It's a great place to continue the conversation 13 00:00:43.270 --> 00:00:43.930 in between 14 00:00:44.275 --> 00:00:45.255 webinar Wednesdays. 15 00:00:45.715 --> 00:00:48.755 If you have questions after the webinar, you can certainly join us there. 16 00:00:48.755 --> 00:00:52.995 You can head on over to brilliantdirectories.com/Facebook 17 00:00:52.995 --> 00:00:57.240 and just hit the blue join button, and you will be accepted into the group. 18 00:00:57.640 --> 00:01:01.020 I'm very active in there myself, and there's some really awesome and great, 19 00:01:01.480 --> 00:01:04.940 constructive discussions there about how to grow and cultivate, 20 00:01:05.400 --> 00:01:07.340 your own online community website. 21 00:01:07.720 --> 00:01:09.615 So I look forward to catching you there. 22 00:01:09.695 --> 00:01:14.174 And I always like to mention for those of you joining us for the first time, welcome to the BD family. 23 00:01:14.174 --> 00:01:15.375 It's great to be with you. 24 00:01:15.375 --> 00:01:20.835 Webinar Wednesday is really a great platform to talk about strategies for growing your online directory. 25 00:01:21.774 --> 00:01:24.115 You know, after you set up your site, 26 00:01:24.570 --> 00:01:28.490 then it's how do you attract members, how do you convert them into, 27 00:01:28.810 --> 00:01:30.990 how to convert visitors into paying members. 28 00:01:31.130 --> 00:01:39.070 So that's really where Webinar Wednesday started off, and we like to talk about topics such as increasing your traffic, converting visitors to members. 29 00:01:39.255 --> 00:01:42.235 One of my favorites is how to improve your website's navigation. 30 00:01:42.854 --> 00:01:47.755 I really believe that a good simple navigation and clear messaging, good calls to action, 31 00:01:48.454 --> 00:01:54.235 will really do a lot of the heavy lifting for you with regards to converting visitors into members or other actions 32 00:01:54.760 --> 00:01:56.940 you want those website visitors to take. 33 00:01:57.000 --> 00:02:01.560 So if you have questions on these things, you feel stuck, or you need a helping hand, save your questions. 34 00:02:01.560 --> 00:02:05.500 We'll try to get to as many of them as possible towards the end of today's webinar. 35 00:02:06.040 --> 00:02:11.525 Alright. And we're lucky this week. The dev team's been super, super busy, with lab updates. 36 00:02:11.525 --> 00:02:13.625 This is just a small, small sample 37 00:02:14.085 --> 00:02:16.905 of what they've been working on, some of the more notable 38 00:02:17.205 --> 00:02:19.865 updates that I'd like to share with you today. 39 00:02:20.330 --> 00:02:22.830 One of the first ones, and I'll go through these rather quickly, 40 00:02:23.370 --> 00:02:28.590 is a new layout for the post publishing, and I'll show you exactly what I'm referring to here. 41 00:02:29.210 --> 00:02:33.870 So when you're setting up your membership level, if you head on over to manage products, 42 00:02:35.165 --> 00:02:37.825 and you can go ahead and edit a membership level. 43 00:02:39.965 --> 00:02:44.305 First of all, I love this because there's really so many settings you can have per membership level. 44 00:02:44.605 --> 00:02:47.265 But one of the tabs here are the privileges and restrictions 45 00:02:48.129 --> 00:02:50.870 this member will have for publishing content 46 00:02:51.170 --> 00:02:52.230 throughout the site. 47 00:02:52.930 --> 00:02:54.629 So what we've done here is, 48 00:02:55.010 --> 00:02:58.290 you may or may not remember, I wish I actually had a picture of it. 49 00:02:58.450 --> 00:03:08.715 These used to be rectangle modules, three in a row, and it worked fine, but it was hard to really see an overview of all the different settings you had for each membership level. 50 00:03:09.334 --> 00:03:17.194 So now you can see in a nice table view, if you have like multiple classifieds post types, you can certainly filter them here using the quick filter. 51 00:03:18.020 --> 00:03:19.880 But this gives you a much better 52 00:03:20.340 --> 00:03:25.960 layout to see exactly what this membership level has the privilege to publish or not. 53 00:03:26.900 --> 00:03:29.080 We can see here when a post type 54 00:03:29.860 --> 00:03:33.885 is set to private in the post settings, you then can designate, 55 00:03:34.504 --> 00:03:37.644 who can view and who can't view this type of post, 56 00:03:38.185 --> 00:03:39.485 unless of course it is 57 00:03:40.105 --> 00:03:41.245 public for all. 58 00:03:41.625 --> 00:03:47.230 So when you have all the add ons enabled, you'll probably have a lot of options here for the post publishing. 59 00:03:47.230 --> 00:03:50.190 One of them being can view or can't view, 60 00:03:50.590 --> 00:03:51.890 like this setting here. 61 00:03:52.350 --> 00:03:55.570 But you can also choose how many free or paid posts, 62 00:03:56.270 --> 00:04:00.125 this membership level can publish, for each different type of post. 63 00:04:00.125 --> 00:04:02.625 So it could be free and paid post, mix, 64 00:04:03.325 --> 00:04:05.325 only paid posts, and no free posts. 65 00:04:05.325 --> 00:04:10.525 So they'll from the beginning, they'll have to start paying for each type of post they'll want to publish. 66 00:04:10.525 --> 00:04:11.025 Normally 67 00:04:11.325 --> 00:04:13.665 reserved for classifieds or property listings. 68 00:04:14.830 --> 00:04:16.610 And then only free posts, so 69 00:04:17.070 --> 00:04:18.450 there are no paid posts. 70 00:04:18.589 --> 00:04:23.950 And what's nice about this is you can actually set when you are offering free posts, what the limit is. 71 00:04:23.950 --> 00:04:27.375 So perhaps for new member sign ups, you want to offer them their first 72 00:04:27.775 --> 00:04:31.535 three posts for free, and then after that it would be $10, 73 00:04:31.935 --> 00:04:34.035 for for this type of post. So, 74 00:04:34.415 --> 00:04:36.435 some good settings there for you. 75 00:04:37.935 --> 00:04:38.415 Alright. 76 00:04:38.415 --> 00:04:45.670 There is also a new layout that your members will see when they log in to their member dash board, for their payment history. 77 00:04:45.670 --> 00:04:47.930 And, let me take you guys there. 78 00:04:48.550 --> 00:04:49.050 Okay. 79 00:04:49.350 --> 00:04:56.410 So when your members log in to their member dashboard, they are presented with things like the progress of their profile completeness. 80 00:04:57.185 --> 00:05:00.325 But they also have their billing details and their billing history. 81 00:05:01.025 --> 00:05:03.925 And what we've done is we've just made it a little bit nicer. 82 00:05:05.825 --> 00:05:12.600 The credit card on file field is is boxed nicely and of course they can update the credit card on file or remove it. 83 00:05:12.760 --> 00:05:18.620 But the big change here is the payment history. Now it's in a is in a designated tab, 84 00:05:19.000 --> 00:05:20.920 and the subscriptions that they have, 85 00:05:21.320 --> 00:05:24.860 on your site, generally they'll just have one subscription, their membership level, 86 00:05:25.605 --> 00:05:32.025 on your site, but it will be in a separate tab. Before this was just on one really really long page, 87 00:05:32.405 --> 00:05:33.945 with some kind of unnecessary 88 00:05:34.405 --> 00:05:35.625 titles and headings. 89 00:05:36.405 --> 00:05:37.865 Now it's nice and compact 90 00:05:38.270 --> 00:05:41.250 here in their member dashboard. It's all the same information, 91 00:05:41.790 --> 00:05:46.210 it's just displayed a little nicer and it will look good on mobile as well. 92 00:05:47.630 --> 00:05:50.925 Alright. This was a recommendation from the Facebook group. 93 00:05:51.405 --> 00:05:55.905 Being able to set URL parameters for search results views. Now in the last webinar, 94 00:05:56.444 --> 00:06:00.625 I did show this off. It was coming soon, and now it's been released. 95 00:06:01.004 --> 00:06:05.664 And I'll basically show you, what you guys can do with this and what that means. 96 00:06:06.230 --> 00:06:08.810 And I'll also put it in the chat here. Basically, 97 00:06:09.430 --> 00:06:12.090 when you go to a member search results page, 98 00:06:13.190 --> 00:06:19.930 the default view, for example, list view or grid view or map view, you set that in your design settings. 99 00:06:20.384 --> 00:06:21.365 But there may 100 00:06:21.745 --> 00:06:25.845 be reasons why and times when you want to directly link 101 00:06:26.305 --> 00:06:35.764 to the map view, maybe it's from an email marketing thing, you're you know, you're sending out an email and you want to link to a search results page, or somewhere else in your marketing content. 102 00:06:36.650 --> 00:06:40.430 What you can do is you can add the words and, 103 00:06:41.770 --> 00:06:43.389 and view equals 104 00:06:44.650 --> 00:06:45.790 map for example. 105 00:06:47.050 --> 00:06:48.510 That's gonna start this 106 00:06:49.115 --> 00:06:50.335 on the map view. 107 00:06:51.035 --> 00:06:53.535 So you can have a direct link, and it'll override 108 00:06:54.155 --> 00:06:57.695 the default view that you've set in the design settings. 109 00:06:58.075 --> 00:07:02.640 Now, I didn't know they were going to do this, but what I really like is you can also do this 110 00:07:02.960 --> 00:07:08.260 for posts, not just member results. So on this site we have some sample blog articles, 111 00:07:09.200 --> 00:07:16.420 and in this case if it's if the first thing is a question mark and then it uses a ampersand, so and location and map view. 112 00:07:16.534 --> 00:07:21.034 If it's the first thing you're gonna wanna use question mark. So just do view 113 00:07:21.574 --> 00:07:22.474 equals grid, 114 00:07:25.574 --> 00:07:30.794 and it will start them in grid view. Again, this is just to override the default 115 00:07:31.530 --> 00:07:33.389 search results view that you've set 116 00:07:33.770 --> 00:07:35.470 in your design settings. 117 00:07:36.169 --> 00:07:38.509 And then if there are posts that have 118 00:07:39.210 --> 00:07:46.925 latitude and longitude like locations, perhaps classified listings or property listings, And if map view is available, you can certainly use, 119 00:07:47.465 --> 00:07:49.725 map view as well. Okay. Great. 120 00:07:49.785 --> 00:07:54.104 So you can add that to the end of the search results URL, and it will have that view. 121 00:07:54.104 --> 00:08:00.000 There's also an easier way to identify members only content in your admin area now. 122 00:08:00.000 --> 00:08:01.699 Actually, there's a there's a myriad 123 00:08:02.080 --> 00:08:04.820 of smaller updates to control members only content, 124 00:08:05.199 --> 00:08:14.555 coming down the line this week and throughout this month, and we'll be sure to recap all of them in another webinar segment once they're all available because they're really nice updates there. 125 00:08:14.615 --> 00:08:17.595 But just for this, for this small update here, 126 00:08:18.055 --> 00:08:22.635 there's two play two things that you can set as members only basically. It's your your web pages 127 00:08:23.015 --> 00:08:26.855 or the different types of posts that you have like coupons, events, and things like that. 128 00:08:26.855 --> 00:08:28.075 So for your web pages, 129 00:08:28.830 --> 00:08:32.850 you'll now have a badge here, here's a red badge here it says members only. 130 00:08:32.910 --> 00:08:40.690 So if you're troubleshooting your site or or something's not working right, one of the first things we can see is okay is is are there any restrictions for this content. 131 00:08:41.525 --> 00:08:44.665 And so now this badge will just provide a little bit of an indicator, 132 00:08:45.285 --> 00:08:46.265 that that page 133 00:08:46.645 --> 00:08:48.585 is reserved for members only, and 134 00:08:48.965 --> 00:08:54.345 if you are experiencing any issues or access issues for that page, you can come in here and see if you need to 135 00:08:55.269 --> 00:08:58.890 remove those settings or or change them based on what you're looking to do. 136 00:08:58.950 --> 00:09:04.810 So you can do that here under content, edit web pages, and you'll also see the badge when you protect 137 00:09:05.269 --> 00:09:07.029 some of your different types of posts. 138 00:09:07.029 --> 00:09:14.615 So if you're protecting your properties or products or whatever it might be, your job listings, you'll now have a little indicator badge here as well. 139 00:09:14.615 --> 00:09:17.834 So if we click in here to premium secret articles, 140 00:09:18.535 --> 00:09:20.714 just to test the post type we created, 141 00:09:22.020 --> 00:09:26.420 It would be in the additional settings, and here we can see members only access. 142 00:09:26.420 --> 00:09:29.880 It is set to protect detail pages and search results. 143 00:09:30.180 --> 00:09:39.145 Of course, if you want it to be public for all visitors, you can choose keep public for all visitors, and this won't necessarily be protected content on your site. 144 00:09:40.005 --> 00:09:43.605 Alright. Some fun things coming soon. I've mentioned this actually in the previous webinars. 145 00:09:43.605 --> 00:09:47.945 We just had a few updates to push ahead of them, but it does look like they're coming down the line. 146 00:09:48.085 --> 00:09:49.545 The ability to export 147 00:09:49.950 --> 00:09:57.890 form inquiries, so all those people that are filling out your contact us form, or if you've repurposed the contact us form to as like an application form, or 148 00:09:58.670 --> 00:10:02.050 registration for an event, you'll be able to export 149 00:10:02.830 --> 00:10:06.825 all those inquiries individually for each form in the admin area. 150 00:10:07.125 --> 00:10:09.445 Also, we're hoping to release this one this month. 151 00:10:09.445 --> 00:10:12.745 It's gone back and forth through our QA processes. It's a pretty hefty 152 00:10:13.125 --> 00:10:17.365 update to the system, but the ability to, have user permission rules. 153 00:10:17.365 --> 00:10:28.550 So if you have staff or teammates helping you in the admin area, you'll be able to actually set up more detailed restrictions and access points for them in the admin, and that'll be available for everyone. 154 00:10:29.009 --> 00:10:33.269 This is a small one adding an x to clear the location and keyword 155 00:10:33.705 --> 00:10:34.025 fields. 156 00:10:34.265 --> 00:10:39.865 This one came up a few times in the Facebook group, so those of you who recommended this one, thank you. 157 00:10:39.865 --> 00:10:45.085 And I can actually show you this one's going through the QA process, so I do have a test of what that will look like. 158 00:10:45.465 --> 00:10:49.405 Essentially any of the keyword or location input fields 159 00:10:50.480 --> 00:10:50.980 before 160 00:10:51.920 --> 00:10:54.500 you would have to clear the field if you typed something. 161 00:10:54.720 --> 00:10:57.940 Now there will be, if you guys can see here there is an x here, 162 00:10:58.320 --> 00:11:01.700 which will be very helpful on more so for mobile devices. 163 00:11:02.525 --> 00:11:07.565 And also for the location here, so you can just as you type, you'll see it's there. 164 00:11:07.565 --> 00:11:09.105 So let's look at this on mobile. 165 00:11:09.805 --> 00:11:12.545 Oh, it's hidden there on mobile, but we can type here. 166 00:11:12.925 --> 00:11:14.705 I'll just type Jason and 167 00:11:15.260 --> 00:11:17.420 Jason and we see there is an x here. 168 00:11:17.420 --> 00:11:22.560 So a lot of us are using that add on detect visitor location and it puts in a really long 169 00:11:22.940 --> 00:11:23.580 location there. 170 00:11:23.580 --> 00:11:30.399 It's just trying to be as specific as possible and sometimes clearing that you have to highlight the whole field and press backspace or delete. 171 00:11:30.465 --> 00:11:34.465 So now they'll be able to clear the field with the one click of the x here. 172 00:11:34.465 --> 00:11:40.785 So that'll be a nice quality of life type of thing, for users especially on mobile devices. 173 00:11:40.785 --> 00:11:43.045 And that'll be available for everyone as well. 174 00:11:44.370 --> 00:11:46.690 Alright. So yeah, lots of stuff coming down the line. 175 00:11:46.690 --> 00:11:49.570 Keep letting us know in the Facebook group the types of things you're interested in. 176 00:11:49.570 --> 00:11:57.410 Not not everything is obviously gonna get green lighted or approved, or we can help you find workarounds, but it definitely helps make the software better for the entire community. 177 00:11:57.410 --> 00:11:59.430 So thank you guys so much for your suggestions. 178 00:12:00.515 --> 00:12:01.255 Alright. David's 179 00:12:01.555 --> 00:12:03.575 spent good amount of time studying 180 00:12:03.955 --> 00:12:16.959 ways to capture leads of potential members for your sites, and he was kind enough to work in our blog and in this tip of the week today for four tips to develop a lead gen plan 181 00:12:17.500 --> 00:12:19.439 for your membership website. 182 00:12:19.740 --> 00:12:25.680 Dave, can you help us understand exactly what this means developing a lead gen plan for your member site? 183 00:12:26.060 --> 00:12:26.220 Yeah. 184 00:12:26.220 --> 00:12:38.335 So with membership and directory sites, oftentimes the they're set up to generate leads, whether that be for the website owner to build a marketing list and a list of potential future customers and members 185 00:12:38.715 --> 00:12:42.495 or if you're generating leads to then distribute to your existing 186 00:12:42.875 --> 00:12:43.935 professional members. 187 00:12:44.339 --> 00:12:59.639 So when you're developing either of these websites and you're trying to get them rolling, you really wanna start off with a solid plan so that you have kind of a road map to follow rather than kind of just going into it blind, shooting for the stars without really any sort of direction. 188 00:12:59.845 --> 00:13:05.065 So hopefully these four tips will kind of get you thinking about some potential ways to generate leads 189 00:13:05.445 --> 00:13:06.485 for your website. Yeah. 190 00:13:06.485 --> 00:13:12.105 And the way that I kind of felt about about this presentation you put today, it's really a way on how to 191 00:13:13.410 --> 00:13:20.630 identify and capture email addresses of people who may be interested in in joining your website as a user or a member. 192 00:13:21.010 --> 00:13:26.550 Exactly. So we've put together four tips that should put you on the right path. 193 00:13:26.785 --> 00:13:30.885 So you're gonna be able to collect emails of, like you said, interested users and members. 194 00:13:31.185 --> 00:13:38.085 Be able to establish trust and credibility right from the start, which is arguably the most important aspect of all of this. 195 00:13:38.465 --> 00:13:43.520 And you're gonna want to, as well, present your website as a seasoned and a professional company. 196 00:13:43.580 --> 00:13:46.240 That goes back into establishing that trust and credibility 197 00:13:46.779 --> 00:13:50.160 and also to demonstrate the value that your website provides 198 00:13:50.700 --> 00:13:55.740 to its members so that they can clearly see that they're getting something out of it. 199 00:13:55.740 --> 00:14:00.045 It's worth their while to sign up to pay whatever it is you're offering. 200 00:14:00.264 --> 00:14:01.704 So I wanna make a tip about this. 201 00:14:01.704 --> 00:14:04.824 You know, when we started Brilliant Directories about ten years ago, 202 00:14:05.225 --> 00:14:07.644 the other cofounder, Matthew Brooks and I, 203 00:14:08.024 --> 00:14:14.820 you know, our first directory, well, I I had one myself for interior designers, and and Matt had one for finding mural artists, muralists. 204 00:14:15.440 --> 00:14:16.880 Then we combine our forces. 205 00:14:16.880 --> 00:14:24.020 And when we first started building Brilliant Directories, we really just built it as a way to launch more membership and directory sites for ourselves. 206 00:14:24.800 --> 00:14:33.725 And so with the click of a button, we would we would buy domain names and then we'd launch sites, and we realized that just having the site online it didn't work. 207 00:14:33.725 --> 00:14:38.865 With the tips in here, it's kind of what we use. So when we would launch the sites, 208 00:14:39.250 --> 00:14:45.090 the sites appeared credible, they offered something to potential users, and they actually came to life. 209 00:14:45.090 --> 00:14:47.750 They weren't just like a directory list here. 210 00:14:47.890 --> 00:14:53.430 It had these elements to it which which did every everything David says, like establishing trust and credibility. 211 00:14:53.775 --> 00:14:59.155 And these were sites we just launched in a day, and we put them online, and then we did some soft marketing, 212 00:14:59.695 --> 00:15:07.055 and lo and behold people would would actually join or engage the site, they would sign up for free, we had some paid sign ups, people would email in. 213 00:15:07.055 --> 00:15:08.835 So we were able to peak interest, 214 00:15:09.290 --> 00:15:14.430 and rapidly launch bunch of sites in in many different verticals, some were more successful than others. 215 00:15:14.649 --> 00:15:24.509 But I'm a big believer in what we're about to present on today, because we've we've tried and tested it ourselves, and it will help you out especially if you're getting started, and especially if you just have one or two website projects, 216 00:15:24.834 --> 00:15:29.015 and you can give more attention to them. We were trying to just scale and do things in bulk. 217 00:15:29.154 --> 00:15:33.255 I don't think that was necessarily the right or wrong thing, but that's what we were doing ten years ago. 218 00:15:33.315 --> 00:15:45.650 So if you if you do this and you just have one or two projects that you're working on at a time, I think you have a high success rate with being able to at least capture and identify people who might be interested in joining your site. 219 00:15:45.650 --> 00:15:50.230 Alright Dave, let's dive right into it. If you can take us, with tip number one here. 220 00:15:50.894 --> 00:15:54.915 Sure. So what you really wanna do is take this entire process step by step. 221 00:15:54.975 --> 00:16:00.735 Don't try to rush into it or set goals that may be difficult to achieve, at least from the start. 222 00:16:00.735 --> 00:16:05.394 A lot of times when people think about starting a lead gen site, they immediately think about generating revenue. 223 00:16:05.940 --> 00:16:10.760 And, ultimately, that's probably the goal for most of you who do have a lead generation site. 224 00:16:10.900 --> 00:16:15.400 However, when we're starting this process to develop a lead generation 225 00:16:15.780 --> 00:16:17.080 plan for our website, 226 00:16:17.540 --> 00:16:22.635 we wanna get to the root of what it is we're trying to do, and, ultimately, that's generating leads. 227 00:16:22.635 --> 00:16:24.255 That's collecting email addresses. 228 00:16:24.475 --> 00:16:32.735 So one of the common pitfalls is to focus too much on that pricing and pummeling those potential customers with offers to purchase or join. 229 00:16:33.080 --> 00:16:39.900 And, really, what you wanna do is you wanna focus on what those potential members need and how you can provide that to them. 230 00:16:40.200 --> 00:16:42.780 So really focus on building that email list. 231 00:16:43.000 --> 00:16:47.340 Do some research to figure out what it is these potential customers and members, 232 00:16:47.694 --> 00:16:51.454 what it is they really want, and how you can provide that to them. 233 00:16:51.454 --> 00:16:56.595 We'll get into this in a couple slides, but you can provide certain things to them for free. 234 00:16:56.654 --> 00:17:01.555 And free, obviously, in in quotes, they'll be providing you with their email address. 235 00:17:01.790 --> 00:17:07.890 And so you're generating leads that way, and you can build your email list and kind of build trust over time with them. 236 00:17:08.270 --> 00:17:13.730 And so that sales cycle may grow out to a couple weeks, maybe a couple months before 237 00:17:14.155 --> 00:17:18.415 they end up actually joining your website or purchasing whatever it is you're offering. 238 00:17:18.795 --> 00:17:20.875 But you really wanna kinda take it slow. 239 00:17:20.875 --> 00:17:24.815 Just focus on building your email list, collecting those email addresses. 240 00:17:25.355 --> 00:17:31.400 And you can use different methods to go about doing that, and so we'll we'll discuss that in, the upcoming slides. 241 00:17:32.180 --> 00:17:35.160 Also, another thing, there's an indirect value here. 242 00:17:35.780 --> 00:17:46.355 When you're not focused on charging them for their membership and you're trying to provide more upfront value, it does show that you have confidence in your product, that you care about the community at large. 243 00:17:46.355 --> 00:17:50.695 It's not they're not gonna come to you and see that, oh, you're just about trying to bill them. 244 00:17:50.995 --> 00:17:55.015 So that can kind of disarm any doubts that they might have 245 00:17:55.395 --> 00:17:58.250 of your intentions as an organization and a company. 246 00:17:58.390 --> 00:18:06.870 And generally, if you're focused on capturing emails, you're collecting those emails by exchanging something of value for free, and like David said, we're gonna talk about that in the next slide. 247 00:18:06.870 --> 00:18:13.765 But that means that you're giving them something of value before you're even talking about dues and fees and membership prices, 248 00:18:14.085 --> 00:18:16.505 with them. So it can actually have a benefit 249 00:18:16.885 --> 00:18:20.745 focusing on capturing emails because you're focusing on providing 250 00:18:21.125 --> 00:18:24.820 value right from the starter. Tell We've talked about this in previous webinars. 251 00:18:24.820 --> 00:18:30.919 Tell us some things that we can offer for free to to people who might be browsing our site or just stumble upon our company. 252 00:18:31.540 --> 00:18:31.780 Yeah. 253 00:18:31.780 --> 00:18:41.765 We've discussed this a lot of times in previous webinars, but going back to kind of the tried and true methods, one of the simplest ways is just to suggest to people to subscribe to your newsletter. 254 00:18:42.304 --> 00:18:47.684 Now you're gonna wanna sell them a little bit, tell them why they should join your newsletter, what it is you're gonna be offering. 255 00:18:47.905 --> 00:18:54.510 You don't want to be pummeling them with offers and constant email updates multiple times a day or even every day. 256 00:18:54.510 --> 00:18:56.290 You'll wanna kind of space it out, 257 00:18:57.150 --> 00:19:00.050 over time. Maybe if you have a local website, 258 00:19:00.670 --> 00:19:02.610 give them the top three 259 00:19:02.910 --> 00:19:05.970 best new restaurants that opened up in the past month or 260 00:19:06.285 --> 00:19:07.085 something like that. 261 00:19:07.085 --> 00:19:11.725 You can also provide them with a free trial period of your website, a free initial sign up. 262 00:19:11.725 --> 00:19:17.085 Provide them with an ebook, a guide, a pamphlet, some kind of PDF download that would be useful to them. 263 00:19:17.085 --> 00:19:21.900 Or even if you are putting on events or any of your members are putting on events, 264 00:19:22.440 --> 00:19:24.220 you can promote some of those events. 265 00:19:24.600 --> 00:19:31.305 Try to have these potential future members or customers register for those events, collect their contact information that way. 266 00:19:31.545 --> 00:19:34.205 Maybe it's an online event, like a workshop or webinar. 267 00:19:34.345 --> 00:19:37.165 So you can kind of get creative with some of these elements 268 00:19:37.625 --> 00:19:40.525 and, figure out different ways to go about collecting 269 00:19:40.825 --> 00:19:42.845 these people's email addresses. 270 00:19:43.305 --> 00:19:54.379 But ultimately, you wanna go back to that main point, which is you wanna figure out what it is they need and how you can provide that to them preferably for free, so that you can get those email addresses. 271 00:19:54.600 --> 00:20:01.259 And and also with all these, you know, options and and methods to kinda trade an email address for something of value. 272 00:20:01.745 --> 00:20:03.445 For example, subscribe to newsletter. 273 00:20:03.825 --> 00:20:05.845 You know, there is that module on the sidebar, 274 00:20:06.305 --> 00:20:08.165 that comes with most of the BD sites. 275 00:20:08.385 --> 00:20:15.765 It would be worth your while to build out a dedicated page that talks about the benefits of subscribing to the newsletter, what they can expect 276 00:20:16.340 --> 00:20:17.480 by being a subscriber, 277 00:20:18.020 --> 00:20:20.260 and and some other benefits of joining. 278 00:20:20.260 --> 00:20:28.535 And you could use that process and approach with everything that you're going to potentially be offering for free in exchange for those email addresses. 279 00:20:29.075 --> 00:20:30.695 So, really think about decorating 280 00:20:31.075 --> 00:20:38.355 the value and highlighting the value for the person to take the action and take the time to enter their email address. 281 00:20:38.355 --> 00:20:40.855 Don't just assume that they're gonna passively 282 00:20:41.309 --> 00:20:42.929 see subscribe to our newsletter. 283 00:20:43.230 --> 00:20:47.889 You know, that's a good starting point, but tell them why and grab their attention, 284 00:20:49.070 --> 00:20:54.830 a bit more to motivate them and encourage them to actually fill out that form so you can capture that email address. 285 00:20:54.830 --> 00:21:05.155 And of course, with these email addresses, they're now in your pipeline, they're now part of your tribe, and you can figure out how or what you're gonna offer to them next, now that they're in your ecosystem. 286 00:21:05.615 --> 00:21:07.635 Yeah. I think you touched on a good point. 287 00:21:07.935 --> 00:21:10.595 Try to put yourself in the place of 288 00:21:11.090 --> 00:21:12.850 these visitors to your website. 289 00:21:12.850 --> 00:21:17.990 A lot of us are pretty skeptical skeptical about giving out our personal information nowadays. 290 00:21:18.210 --> 00:21:22.370 In this case, it would be our email addresses, what was spam, and and all of that. 291 00:21:22.370 --> 00:21:24.630 And so you really want to 292 00:21:25.065 --> 00:21:27.144 put yourself in the place of these people. 293 00:21:27.144 --> 00:21:33.325 What do you need to say to them to build that initial trust, get them willing to provide you with their email address, 294 00:21:33.784 --> 00:21:46.350 make it worth their while so that they know they're getting what it is they need and they're not kind of signing up for either something that'll just spam them or that's not gonna be useful to them and it's just gonna waste their time. 295 00:21:46.350 --> 00:21:53.250 So put yourself in their shoes and, try to look at it that way so that you can get a better perspective of how to go about your messaging. 296 00:21:53.935 --> 00:21:54.255 Alright. 297 00:21:54.255 --> 00:22:00.755 The third one is is actually it's one of the easiest things, but again I see a lot of people not doing this on their sites. 298 00:22:00.975 --> 00:22:04.275 It's basically adding high quality and presentable 299 00:22:04.655 --> 00:22:08.370 content to your site. And it really is a case of quality 300 00:22:08.750 --> 00:22:09.570 over quantity. 301 00:22:09.790 --> 00:22:14.450 One of the another pitfall I see, you know, people fall into when they're first setting up their sites, 302 00:22:14.910 --> 00:22:18.225 is their main menu on their site, the main menu bar. 303 00:22:18.304 --> 00:22:21.664 They try to pack as many pages as possible in there. 304 00:22:21.664 --> 00:22:25.205 And while it looks cool that your site has all those things, 305 00:22:25.585 --> 00:22:29.125 you're actually diluting the value of some of your most important pages, 306 00:22:29.664 --> 00:22:33.180 like your mission or an about page that explains what you can do. 307 00:22:33.340 --> 00:22:44.460 Maybe you have a page on testimonials and you really every page you link you add to the main menu, it is diluting the overall value and and the direction you're trying to push potential people to on your site. 308 00:22:44.460 --> 00:22:44.960 So, 309 00:22:45.340 --> 00:22:47.920 with everything it really is a matter of quality 310 00:22:48.405 --> 00:22:52.905 over quantity. And I think Dave, you also wrote the next point here, simplicity over complexity. 311 00:22:52.965 --> 00:22:57.765 Can you elaborate a little bit more on what you mean by simplicity versus complexity? Yeah. 312 00:22:57.765 --> 00:23:02.585 This again goes back to putting yourself in the shoes of the website visitor. 313 00:23:03.120 --> 00:23:05.940 You as the website owner, builder, developer, 314 00:23:06.480 --> 00:23:10.260 you know what it is you're offering. You know what the website's capable of. 315 00:23:10.320 --> 00:23:13.940 Somebody coming to your website for the first time doesn't necessarily know that. 316 00:23:14.160 --> 00:23:17.300 So you have to, again, really put yourself in their shoes. 317 00:23:17.360 --> 00:23:23.054 How can you explain it simply to them so that they immediately understand what it is you're providing? 318 00:23:23.054 --> 00:23:26.434 Think of your entire website kind of as an elevator pitch. 319 00:23:26.575 --> 00:23:33.875 You wanna be able to convey what it is you're offering, what the website does, what your goal is, your mission statement as quickly and efficiently 320 00:23:34.420 --> 00:23:38.600 as possible without causing any confusion on the user's end. 321 00:23:38.660 --> 00:23:45.080 And also, the clear messaging throughout your website, email, and marketing content, and pages that support 322 00:23:45.860 --> 00:23:47.320 your mission and goal, 323 00:23:47.925 --> 00:23:51.305 Those tie in to the simplicity and the quality. 324 00:23:51.685 --> 00:23:53.945 I would rather prefer, and and honestly, 325 00:23:55.125 --> 00:23:56.025 this is somebody, 326 00:23:56.565 --> 00:24:01.945 that hired, that worked with someone from the developer marketplace, and this is their free sign up page. 327 00:24:02.100 --> 00:24:03.960 And they just use some simple CSS, 328 00:24:04.419 --> 00:24:06.840 but they wanted it to be more than just a title. 329 00:24:07.299 --> 00:24:08.679 So they just 330 00:24:08.980 --> 00:24:10.039 spent more time 331 00:24:10.419 --> 00:24:10.919 creating 332 00:24:11.620 --> 00:24:15.780 a better design or look or just adding a few elements. It's nothing fancy here. 333 00:24:15.780 --> 00:24:18.995 Here's the sign up form. It just has some stuff at the top with an image, 334 00:24:19.695 --> 00:24:27.555 and they added this here to help increase subscriber sign ups, and I spoke with this person and it is working very well. 335 00:24:27.615 --> 00:24:34.150 And they don't have many pages of information, they just have a few, but they're really investing time to make those pages 336 00:24:34.610 --> 00:24:35.110 powerful, 337 00:24:35.650 --> 00:24:37.030 and really resonate 338 00:24:37.490 --> 00:24:46.290 what the website is trying to connect with the specific member, and and the benefits of why people should engage with the site, and join the site, or subscribe to the site. 339 00:24:46.290 --> 00:24:51.175 So spending some extra time on just some few a few key important pages 340 00:24:51.635 --> 00:25:00.375 will help a lot with converting your potential visitors into members, or at least collecting their email addresses for some of the free offerings you're gonna have. 341 00:25:00.980 --> 00:25:02.660 I think this is a great example. 342 00:25:02.660 --> 00:25:12.600 If you actually go back to that for a minute, I think it's worth spending one or two minutes kinda dissecting this a little bit, picking out the key elements that really make it a well converting page. 343 00:25:12.820 --> 00:25:17.115 The first one would just be that it's warming. It's and it's inviting. It's welcoming. 344 00:25:17.175 --> 00:25:20.155 Immediately, we kind of have a good feeling when we're looking at the page. 345 00:25:20.295 --> 00:25:22.475 Second, there's not a lot of content on it. 346 00:25:22.775 --> 00:25:25.755 It's, basically a heading, a short little paragraph, 347 00:25:26.055 --> 00:25:27.975 and then some bullets on the side of the page. 348 00:25:27.975 --> 00:25:33.639 So we're not being bombarded with text where it's kind of overwhelming and we immediately feel like, I don't have time for this. 349 00:25:33.639 --> 00:25:37.500 I don't wanna deal with it. I don't wanna try to figure out what's going on. I'm just gonna leave. 350 00:25:37.720 --> 00:25:39.179 Instead, it's kind of the opposite. 351 00:25:39.480 --> 00:25:44.299 It's really simple. It's easy to figure out what this page is about at a glance. 352 00:25:44.735 --> 00:25:49.235 Obviously, there's a really high quality image there, so that gives us a good feeling. 353 00:25:49.455 --> 00:25:52.675 And then the subscriber benefits. So we know what it is we're getting. 354 00:25:52.815 --> 00:25:58.835 You could replace that with a testimonial, which would kind of do a similar thing, explain the benefits of 355 00:25:59.179 --> 00:26:02.080 why you should join this website. So there's 356 00:26:02.460 --> 00:26:06.480 really only a small handful of elements on this page, maybe three or four, 357 00:26:06.780 --> 00:26:12.559 but those small elements really add up to make it an inviting and well converting page. 358 00:26:12.965 --> 00:26:13.465 Exactly. 359 00:26:14.165 --> 00:26:18.565 And again, it really connects with the person, and it really gives them an offer they can't refuse. 360 00:26:18.565 --> 00:26:19.045 Why? 361 00:26:19.045 --> 00:26:27.065 If if you're the target market or target demographic for this site, they're really they've really given you no excuse not to to register as a free user. 362 00:26:27.450 --> 00:26:30.090 I even like the benefits that they that they mentioned. 363 00:26:30.330 --> 00:26:34.590 It's kind of the the built in features of the platform like bookmarking your favorite articles, 364 00:26:35.850 --> 00:26:39.529 asking the business experts, which is just basically sending the the, 365 00:26:40.169 --> 00:26:41.710 sending messages to them. 366 00:26:42.265 --> 00:26:50.425 And then they say accessing curated jobs and events, they have those as as members only content, and as well as contributing community articles, and so much more. 367 00:26:50.425 --> 00:26:55.610 So you can use the built in features that come with your Brilliant Directories site as the reasons 368 00:26:55.910 --> 00:26:58.330 why people should join your site or subscribe. 369 00:26:59.430 --> 00:27:02.810 Alright. And, yeah, remove thin or unnecessary web pages. 370 00:27:03.110 --> 00:27:06.010 Less is definitely more, and just focus on, 371 00:27:06.550 --> 00:27:09.130 really making those few pages that you have excellent. 372 00:27:09.335 --> 00:27:13.435 And please, we mention this in always in all the webinars, use high quality images. 373 00:27:13.495 --> 00:27:18.135 You can just Google free stock photos and make sure that you're using them, throughout your site. 374 00:27:18.135 --> 00:27:23.175 You don't even need a lot of images, just a good, again, less is more, quality over quantity. 375 00:27:23.175 --> 00:27:27.740 Just a few good quality images that really set the mood and tone for your site. 376 00:27:28.200 --> 00:27:28.700 Alright. 377 00:27:29.240 --> 00:27:30.700 And tip number four, 378 00:27:31.240 --> 00:27:33.179 gather and promote testimonials. 379 00:27:33.399 --> 00:27:39.260 Even if you're brand new, some of your early members, your early adopters can be your your biggest ambassadors. 380 00:27:40.054 --> 00:27:44.635 And it's important to not only reward them for their early participation 381 00:27:45.255 --> 00:27:48.955 on your site, but you wanna try to establish a loyal, 382 00:27:49.335 --> 00:27:49.835 relationship, 383 00:27:50.375 --> 00:27:52.875 and reciprocity with them, their feedback, and 384 00:27:53.480 --> 00:27:56.380 you know, creating a good relationship with them. They're gonna be your biggest advocates, 385 00:27:56.760 --> 00:27:57.900 as you move forward. 386 00:27:58.440 --> 00:28:00.540 So try to gather testimonials. 387 00:28:01.160 --> 00:28:02.940 They're they're just going to encourage 388 00:28:03.400 --> 00:28:07.340 other people who may be on the fence or discovering your company for the first time. 389 00:28:07.804 --> 00:28:11.825 And that might just be the extra edge they need to make a decision, 390 00:28:12.285 --> 00:28:14.465 to trust your company and join your organization. 391 00:28:14.525 --> 00:28:20.010 So, just to go through these bullet points here, testimonials really are your company's, best friend. 392 00:28:20.090 --> 00:28:23.310 And it could be the biggest differentiator between you and a competitor's 393 00:28:23.690 --> 00:28:24.190 website. 394 00:28:24.970 --> 00:28:26.970 Generally people want to see social proof. 395 00:28:26.970 --> 00:28:32.970 Social proof is that other people have had success, or trust, or enjoy using your product or service. 396 00:28:32.970 --> 00:28:37.115 So, people do trust things that others appear to trust as well. 397 00:28:37.654 --> 00:28:38.154 Testimonials 398 00:28:38.455 --> 00:28:40.394 reassure new members that they're spending 399 00:28:40.695 --> 00:28:45.595 their money wisely or at least it's worth their time to move forward by trusting this organization, 400 00:28:46.134 --> 00:28:52.570 even if you're doing something in exchange for free like an ebook or a free subscription to your newsletter, something like that. 401 00:28:53.029 --> 00:28:55.690 Also consider proper placements of testimonials. 402 00:28:55.909 --> 00:28:59.110 You want them, you don't want them to be in the way of your main content. 403 00:28:59.110 --> 00:29:01.770 Generally, you want it to supplement your main content. 404 00:29:02.525 --> 00:29:04.784 So it can be on your home page potentially, 405 00:29:05.645 --> 00:29:11.025 after your your main hero message on your home page. It could be nicely positioned in your sidebar, 406 00:29:11.404 --> 00:29:14.784 the sidebar of a, a sign up page or registration 407 00:29:15.710 --> 00:29:19.490 page. Just make sure that it's easily accessible, not buried too deep, 408 00:29:19.790 --> 00:29:25.490 but it doesn't necessarily need to be the main content of the page unless it is an entire page of people's testimonials 409 00:29:25.870 --> 00:29:27.010 about your product 410 00:29:27.550 --> 00:29:28.290 or service. 411 00:29:29.045 --> 00:29:29.945 And then lastly, 412 00:29:30.325 --> 00:29:36.585 the testimonials really emphasize how well liked your company, service, or organization is by other users. 413 00:29:37.045 --> 00:29:41.304 And the more honest and raw, the story is for that testimonial, 414 00:29:41.809 --> 00:29:45.990 the more trustworthy it is, and the more relatable that testimonial is, and the harder 415 00:29:46.290 --> 00:29:50.390 that testimonial will be working for you behind the scenes as people are browsing 416 00:29:50.770 --> 00:29:52.230 and researching your company. 417 00:29:52.610 --> 00:29:52.929 Okay. 418 00:29:52.929 --> 00:29:59.304 So those are the four points to kind of capture leads of people who are browsing your site or researching your company. 419 00:29:59.445 --> 00:30:03.865 Once you capture those leads, then you're gonna wanna figure out a plan to follow-up with them, 420 00:30:04.645 --> 00:30:10.425 to maybe at that point you you let them know how they can participate further with your site, the membership level options, 421 00:30:10.870 --> 00:30:11.669 and so forth. 422 00:30:11.669 --> 00:30:18.149 But at least you'll your site's gonna be working to, capture leads of people who are interested in your product. 423 00:30:18.470 --> 00:30:24.755 So yeah. Let's pass it over to you guys. We have some time for some questions here. So, Connie, 424 00:30:25.375 --> 00:30:28.975 how are you today, Connie? I'm fine. Can you hear me? We can hear you. 425 00:30:28.975 --> 00:30:30.275 How'd you like today's webinar? 426 00:30:30.815 --> 00:30:32.515 It was great. Thank you. 427 00:30:32.975 --> 00:30:34.755 So on the free plan, 428 00:30:35.135 --> 00:30:37.235 the our free plan doesn't offer, 429 00:30:38.510 --> 00:30:41.570 a link to their website or any of that stuff. 430 00:30:42.030 --> 00:30:43.890 Can we take a look at your site together? 431 00:30:44.270 --> 00:30:46.530 Sure. Headnewspress.us. 432 00:30:48.030 --> 00:30:51.090 Okay. Great. So let's click on get listed today. 433 00:30:52.429 --> 00:30:52.750 And 434 00:30:53.665 --> 00:30:58.965 But what I'm finding is that, sometimes businesses are putting it in the description. 435 00:30:59.265 --> 00:31:01.125 There are a link to their website. 436 00:31:01.905 --> 00:31:02.405 Okay. 437 00:31:02.865 --> 00:31:07.605 And then There's there's there's an advanced setting. We can just I would recommend disabling 438 00:31:07.985 --> 00:31:08.485 that. 439 00:31:09.740 --> 00:31:10.640 Live link. 440 00:31:10.940 --> 00:31:15.600 Yeah. A live allow live links in the about section. This is an advanced setting. 441 00:31:15.740 --> 00:31:17.340 I would just set this to zero. 442 00:31:17.340 --> 00:31:22.960 So they can't none of the members can override their ability to have links in their 443 00:31:23.295 --> 00:31:26.115 on their profile pages to their websites and not. So, 444 00:31:26.975 --> 00:31:31.235 this will just deactivate those links that they've added there in the about section. 445 00:31:31.935 --> 00:31:36.755 Okay. So that's that's actually a safe thing to turn to zero if that's a concern of yours. 446 00:31:37.295 --> 00:31:39.780 Okay. Thank you. Alright. Good stuff, Connie. 447 00:31:39.920 --> 00:31:42.960 And that's retroactive, so it'll just apply to everyone now. 448 00:31:42.960 --> 00:31:48.740 So if they if they had links, it'll remove them if they if they're not supposed to have live links on their profile page. 449 00:31:49.520 --> 00:31:53.540 Alright. Let's see. We got some more questions here. Are you there with us, Franco? 450 00:31:54.394 --> 00:31:57.695 Yes. I am. Can you hear me now? We can. Where are you calling in from? 451 00:31:58.315 --> 00:32:02.414 From South Africa again. Okay. Welcome. How'd you like the webinar today so far? 452 00:32:03.115 --> 00:32:04.014 Well, I actually, 453 00:32:05.195 --> 00:32:08.894 tuned in late because of the time difference. I forgot about it. 454 00:32:09.080 --> 00:32:13.500 So but I'm glad that I caught the last of it, especially the Vidi Blocks thing. That's really cool. 455 00:32:13.800 --> 00:32:17.960 Yeah. Esteban did a fantastic job with that. What time is it there in South Africa right now? 456 00:32:17.960 --> 00:32:20.700 Oh, well, it's now four minutes past 2AM. 457 00:32:20.840 --> 00:32:23.580 Since you're up with us so late, what can we help you with today? 458 00:32:24.034 --> 00:32:29.015 Someone wanted to pay me cash the other day, and then I didn't really know how to 459 00:32:29.475 --> 00:32:32.455 set it up so that an invoice can still be generated 460 00:32:33.235 --> 00:32:34.135 without them 461 00:32:34.515 --> 00:32:38.215 actually physically signing up and paying via a payment gateway. 462 00:32:38.550 --> 00:32:40.170 Okay. Fantastic. So, 463 00:32:40.710 --> 00:32:48.010 what I would do is you're obviously talking to this person via email or phone or in person because they've mentioned to you that they wanna pay cash. 464 00:32:48.710 --> 00:32:52.810 What you can do is this. Give me a second. I'll I'll show you exactly what you can do. 465 00:32:53.415 --> 00:32:56.075 Okay. Great. So we're in the admin area. 466 00:32:56.695 --> 00:32:59.275 What you'll wanna do is is this, Franco. 467 00:33:00.215 --> 00:33:03.755 Go ahead and add them as a new member manually. Okay? 468 00:33:04.375 --> 00:33:08.555 Alright. You can create the member. You set their membership level. Maybe it's a paid plan. 469 00:33:08.615 --> 00:33:12.010 It's It's fine that you don't have to pay for the plan when you're adding a new member, 470 00:33:12.710 --> 00:33:16.010 via this method. You're you're kinda just creating it as the admin. 471 00:33:16.390 --> 00:33:17.930 So put their email in, 472 00:33:19.430 --> 00:33:20.550 their login password. 473 00:33:20.550 --> 00:33:24.765 You can go ahead and create it for them and and share it with them, since you're doing it on their behalf. 474 00:33:25.325 --> 00:33:26.125 You can put their, 475 00:33:26.765 --> 00:33:27.745 information in 476 00:33:28.125 --> 00:33:31.645 and so on and their top level category and and whatever it is. 477 00:33:31.645 --> 00:33:35.165 So now you're you're basically creating this membership level here. 478 00:33:35.165 --> 00:33:39.425 So I'll go ahead and add member, and we'll just close this window window for now. 479 00:33:40.620 --> 00:33:42.560 So what you can do next is, 480 00:33:43.900 --> 00:33:47.600 send them their login information, let them have access to their account. 481 00:33:49.020 --> 00:33:52.880 What you can do is go click on the payment history tab here, 482 00:33:54.515 --> 00:33:58.215 and you can click on new order, this blue button here. 483 00:33:58.995 --> 00:33:59.495 Okay. 484 00:34:02.115 --> 00:34:06.534 And go ahead and this is this will allow you to actually start the billing. 485 00:34:06.929 --> 00:34:11.429 You can do a gold plan or whatever the plan is that they're signing up for, 486 00:34:11.810 --> 00:34:14.389 and just go ahead and create the order. 487 00:34:14.530 --> 00:34:19.750 So this is this is how you would actually manually bill someone through your website. Oh, okay. 488 00:34:19.835 --> 00:34:24.255 Now they don't have a credit card on file, so what's gonna happen is the system is, 489 00:34:25.275 --> 00:34:27.775 going to attempt to bill the the first payment, 490 00:34:28.474 --> 00:34:29.534 and that payment, 491 00:34:30.714 --> 00:34:35.580 is expected to be collected. But the person, if we click on the transactions tab, 492 00:34:37.800 --> 00:34:39.159 they're now past due. 493 00:34:39.159 --> 00:34:43.100 See, they have a past due invoice because it wasn't able to be collected today. 494 00:34:43.159 --> 00:34:46.219 So you know as the website owner, this person is past due. 495 00:34:46.355 --> 00:34:48.934 Now if you meet them at a coffee shop, you do the handshake, 496 00:34:49.315 --> 00:34:50.454 it gives you the money, 497 00:34:50.755 --> 00:34:56.694 you can come back to the admin area and under your actions, you can do mark as paid. Okay. 498 00:34:56.755 --> 00:35:00.340 So this is how you if someone mails you a check or gives you 499 00:35:00.720 --> 00:35:05.220 cash, you can go ahead and mark the invoice as paid in your records. 500 00:35:05.760 --> 00:35:07.060 And Okay. Brilliant. 501 00:35:11.280 --> 00:35:14.740 K. And what that should do is it will move this 502 00:35:15.174 --> 00:35:17.355 past due to the payments received, 503 00:35:17.974 --> 00:35:21.275 tab here. So now we have one payment received for this person. 504 00:35:21.654 --> 00:35:23.994 And next month, this person's on monthly. 505 00:35:24.375 --> 00:35:28.555 It will again attempt to bill them for the amount, 506 00:35:28.855 --> 00:35:30.154 they're supposed to pay, 507 00:35:30.830 --> 00:35:34.670 And that amount will be past due, and you can follow the same thing. 508 00:35:34.670 --> 00:35:43.250 You can go meet them at a nicer restaurant now that they've paid you two payments, and you can shake their hand and collect the cash, make sure they leave the tip. 509 00:35:43.550 --> 00:35:47.295 And, and you could follow the same format here. Okay. Cool. 510 00:35:47.355 --> 00:35:51.435 Thanks for joining us from 2AM South Africa tonight. Thank you. Alright, guys. 511 00:35:51.675 --> 00:35:53.295 Great great webinar Wednesday. 512 00:35:54.395 --> 00:35:55.915 Check out bdblocks.com. 513 00:35:55.915 --> 00:36:00.655 It's a great tool to create landing pages, even with forms on them to capture email addresses. 514 00:36:01.040 --> 00:36:02.660 Don't forget to gather testimonials 515 00:36:03.200 --> 00:36:06.020 from some of the members that love your site and your product. 516 00:36:06.400 --> 00:36:10.740 Make sure that that your site is easy to navigate, has high quality images, 517 00:36:11.040 --> 00:36:13.700 and keep it simple. Offer something for free. 518 00:36:13.755 --> 00:36:17.134 It could be as simple as subscribing to your newsletter or even registering 519 00:36:17.515 --> 00:36:23.535 to your site, but make sure you decorate the page with indicators that encourage them to want to join your site. 520 00:36:23.835 --> 00:36:28.575 And then also in the beginning, if you can master capturing emails, 521 00:36:29.000 --> 00:36:32.780 it's not a long shot to figuring out how to convert those people into 522 00:36:33.240 --> 00:36:37.740 paying members or actually joining your site and listing them or or joining your organization, 523 00:36:38.359 --> 00:36:40.440 as a real member, as an official member. 524 00:36:40.440 --> 00:36:46.025 So if you can match master capturing leads, you know what your your audience is interested in. 525 00:36:46.025 --> 00:36:50.605 You know the things that they respond to, and that's gonna make your life a lot easier 526 00:36:50.984 --> 00:36:51.644 as you, 527 00:36:52.025 --> 00:36:54.204 work to cultivate and grow your community. 528 00:36:55.065 --> 00:36:57.164 Lab updates, hope you guys enjoyed those. 529 00:36:57.400 --> 00:37:00.440 And if you haven't already done so, please join us in our Facebook group. 530 00:37:00.440 --> 00:37:03.640 You can go to brilliantdirectories.com/facebook. 531 00:37:03.640 --> 00:37:07.400 And if we didn't get your question here today, please go ahead and ask it in the Facebook group. 532 00:37:07.400 --> 00:37:11.295 We'd love to continue the discussion there. So on behalf of myself, 533 00:37:11.675 --> 00:37:15.455 Rick, and David, thank you guys for joining us. We'll see you in two weeks. 534 00:37:15.675 --> 00:37:19.375 In the next webinar Wednesday, it'll be webinar Wednesday '75. 535 00:37:19.515 --> 00:37:23.215 So until then, have a great day and a productive week. Take care, guys.