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Alright. Welcome everyone to another edition of Webinar Wednesday by Brilliant Directories.

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It really is great to be with everyone here.

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Today, we are on a streak of back to back webinars week after week.

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I think this is number five in a row.

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It's lots of fun.

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Today, we have some fun, simple stuff to share with you guys today, add some, useful tools to your site, and,

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a tutorial on a simple how to that'll kinda help you, increase page clicks on your site.

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If this is your first time joining in on webinar Wednesday,

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welcome. I am Jason there on the left.

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We're lucky to be joined by, Rick Martinez and David Rocklin here in the webinar today.

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Rick is one of the support specialists here at Brilliant Directories.

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Many of you have, maybe emailed with him or had a phone training session with Rick.

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Rick, thank you so much for joining us.

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And David is the digital strategist here at Brilliant Directories.

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He helps with so much of the behind the scenes,

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that we see on the Brilliant Directories website and the webinars and the Facebook group.

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So thank you guys for taking the time to join us today. Hello, Jason. Happy to be here.

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Thanks for having me. Super nice, topic today. Yeah. Likewise. Happy to be here.

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Thanks everybody for joining us.

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Alright. Great. And I always like to mention,

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most of you are, but if you're not, please take a moment to join our Facebook group.

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You can go to brilliantdirectories.com/Facebook.

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It's a great, place to continue the conversations

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in between webinars. I'm very active in there myself,

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and I know David and Rick are too, and there's some great conversations and topics in there to really help support you on your journey,

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towards growing your online community. So head on over to brilliantdirectories.com/facebook,

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and we look forward to seeing you in the group there.

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And once again, for those of you joining us for the first time, welcome.

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Webinar Wednesday is really a great venue to talk about strategy for your site.

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Some of it is related to website setup, but we can get a little bit deeper in helping to, improve your website's navigation,

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figuring out how to increase

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traffic, convert visitors into members,

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and more ideas on strategies to grow your community.

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You know, it's very easy to launch a website these days.

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There's a lot of turnkey themes and solutions, which is wonderful.

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But really in the webinar Wednesdays,

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we try to focus on strategy to give you the best resources and tools

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to help your online community grow. And a lot of that is using your limited time and resources

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as efficiently as possible.

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So we try to break through and, provide some tips for you on those things here.

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Alright. We have it's been really fun with sharing the lab updates week after week.

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We could really see the pace that the the BD dev team is is working

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and many times,

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the suggestions in the in the recent updates that we have are from the Facebook group.

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So thanks to everyone who's contributed there with, your ideas.

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We have some very simple ones and actually I'm gonna start from the bottom here

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with the most simple ones and I'll work my way up to that top one there, the hero section design for static pages.

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This is an awesome update and it's available for everyone.

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Let me start with the the the simpler ones here.

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The one at the bottom there, pop up module for the members only login.

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This one was actually highly requested by Eric Kent in the Facebook group, so thank you Eric

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for sharing that with us. Let me show you what that that one is guys here.

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So, when you have a members only page,

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such as this one, this is blocked for members only. By default, there's two links here,

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login or become a member.

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Before this update, this login link would actually link you out to the login page.

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So it would actually take you away

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from the page.

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We've now converted that into being a pop up, so the user can log in and access this page directly from here.

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And of course, you have your call to actions there in case,

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you're not a member, they can register and join the site as well.

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So that pop up link is now there when the members only message is displaying on a page.

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Alright. This is a fun one also.

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We introduced the ability to have more than just regular font weights, just normal and bold.

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There's now actually five or six different font weights that you can use on your site.

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But what we've done is in the home page design settings,

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you can now actually choose the weight of the fonts and it really creates a nice modern touch to any website's homepage.

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Let me show you what I'm referring to here.

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Okay.

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So you can see this looks a bit skinnier than than the normal font here, and this looks a bit heavier here.

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Let me show you how we achieved this.

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And again, this is just a demo site, we're showing this on. But if you head on over to

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your design settings

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and the home page layout, this is actually one of the most fun areas of the admin I like to be in is the home page layout.

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You know, you really don't need to mess with it after you've set it up the way you want it, too many times.

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But when you're setting up a fresh site,

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it's one of the the more fun places to to hang out at in the admin here.

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So when you have your home page, you can choose to have a main title and of course a subtitle,

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and you could always choose the color and the font size.

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There are two new ones here, the font weight and the subtitle

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font weight. So the main and the subtitle, and it goes from light to extra bold.

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So let me just, swap these out.

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And it's based on the Google font you're using, so there's about 800 or so Google fonts here in the design settings.

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And

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if the Google font does support those lighter weights or heavier weights, it will max it out to go as light or as heavy as the font allows using these settings.

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So let's just go ahead and save these changes.

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And then what I'll do is I'll just keep these here, so I'll just notice the opposites.

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I'll duplicate this tab.

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So we could see here now we have like an extra fatty chunky,

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font size here with that extra bold and this one has become,

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nice and skinny. Obviously skinny fonts these days, they look a little bit more modern and elegant.

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So when you combine that with the right Google font, you can totally change the mood and feel of your website,

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just by the weight and the the font family that you're using. So you can have have some fun.

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That's available to everyone.

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You can go in your, design settings and play around with the font weights to get the achieved look and feel that you're you're after.

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Alright. One more quick one. This is a quality of life update here. You know, a lot of times,

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especially for newbies actually, they're like, okay, well how do I get to my video search results or how do I get to my log articles?

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So what we've done is, you know, you have your different post types in the admin area.

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And if you ever wanted to get a quick link to, for example, let's say your properties for example,

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just go ahead and edit it

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and where the URL permalink is, now there is a quick link here that's gonna take you to the search results

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of that page.

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I don't think we have any properties on this site, but I'll just go ahead and click that link.

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So it does take me directly to the property listings page, and then of course you can certainly use this in your main menu drop downs or if you wanna link to these pages in your footer.

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That's a quick way to get the the link to the different post types that you have.

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Alright. And now for the bigger update here, the hero section design for static pages.

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I did drop a note about this in, the Facebook group.

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I think these settings totally are a game changer for your static web page design with your BD site.

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And let me show you exactly what can be achieved here.

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Okay. Great. So basically what it allows you to do is just like you have the homepage

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settings here, where you can have a background image and you can choose titles

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and and all that good stuff, You can now do that on your static web pages. So,

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what we've done in this example is our pricing page. I just created an alternate one called join to.

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And let me open up the standard one.

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So this is without the titles, we're all used to this.

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It has the, you know, simple plain text title and then the the membership level options there.

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What I did is I just added the background image and we're showing the titles in here instead and then the membership level.

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So you can do this on any static page. So if you go to content, edit web pages,

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so we have a standard set of pages that, you know, we've created here. And let me go to a page that,

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I've kind of been working on here. I think the how it works page. Yep.

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So let me edit the how it works page and go through some of the settings that are available here.

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So first, the titles that it that it's using are

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the main title here and the subtitle.

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So you can remove those if you didn't want them there, and then you have your body here in the text editor.

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So what you're gonna find in your admin now is this module here. It says hero section settings.

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So a few things you can do.

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One is you can just disable it and it'll just pages will work like they've always worked.

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It's disabled by default.

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And then you can choose to display it on all devices or yes, but hide on mobile.

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So maybe you don't wanna show this section on mobile. That's perfectly fine.

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And then we also know that you might be using banner ads on your site, and there is one banner ad that's below the header.

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Banner ad basically right under the main menu, so you can choose to hide that here,

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to just create that nice sleek design if you needed to.

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And then some settings that we're all used to, font size for the h one and the h two, the new bold settings here, the colors, and then what you can do is also choose the alignment of the entire section,

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left, right, or center, and then the column width, basically how wide the frame is for the before the text breaks a line.

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Top and bottom padding, so that's how much extra space is gonna be in the image.

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Let's do something drastic here like, 202.

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And then here is the most valuable part

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of this section.

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It's the hero section content. So

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you can certainly enter just some plain text in here.

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It also supports HTML, so if you wanted to include

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a button there, you can certainly do so.

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But the most valuable thing is it does support the widget shortcode. So,

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you can do, you know, everyone's used to this widget equals and then you put the widget name here and it'll render all the HTML and jQuery and all that that I mean the JavaScript and all that fun stuff.

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So you could put search modules there, you could put custom coding that you've created there, you could forget about putting the titles and just do everything in a widget in this hero section content.

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So,

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whether you're a beginner and you're just using the standard settings here, or you're a developer and want to put something a little more high level at the top of those pages,

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this hero section content is really gonna provide flexibility for you guys to achieve those things.

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And then there's just some default,

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font size and colors for this section if you're using plain text.

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And then lastly here is the background image that you wanna use for that section.

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So, let me just show you what I've done here. So in this case, I've used this background image,

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the main title, the subtitle, and then I'm using size 18 font just to add some plain text here.

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So it's a great way to create landing pages whether it's your about or mission page or you're creating static resource pages.

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And now you can decorate them a bit more, little bit better design, and add a little more high value content to your site.

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This is available for static web pages now. This was phase one.

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In phase two, we're gonna make this available for member search results pages.

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So if you wanted to like have a landing page for a specific member search results category,

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you can have that and then have a title like this, a section like this above so that you can really create beautiful landing pages for your different categories or maybe it's a location like a city,

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search result page, but you'll be able to add this type of stuff to that there.

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Let's move on. We have a nice simple tip of the week here, ties into,

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designing your site a bit more to just to add a little bit more friendly navigation for your website visitors.

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So this week's tip of the week is how to create tag clouds

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for quick links.

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And, Dave, you decided that this would be, good today because we're seeing people ask about this, not only in the Facebook group, but we're getting some support inquiries

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on how to create, like, links to popular pages on a site. Right?

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Correct. Yeah.

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Tag clouds were in their original form were pretty popular probably close to a decade ago now, mainly on WordPress sites where you basically had the most common keywords

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that appear on a website

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displayed in a sidebar widget or module.

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So we've kind of modernized that idea a little bit, and we'll walk everybody through how to get that going on your Brilliant Directories site in this presentation.

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Awesome. Yeah. I think it's semi self explanatory, but we can dive, right into it here.

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So, Dave, tell us, what is a tag cloud if you haven't already explained it? Yeah.

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So in its simplest form, it's a cluster of web links to related internal pages of your website.

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So most commonly, you'll see a tag cloud either on

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a individual content page

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or on a search result page on a website.

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And the tags or the keywords within this cluster

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will typically be related to whatever that page or search is regarding. Yeah.

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I actually brought up a good point about tag clouds being used for quite some time.

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They do have a bit of of SEO value whereby you're

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internally linking to your most popular pages and that and that kind of helps boost their their value on your site.

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But for a while, they were being overused and overplayed.

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You know, people were using tag clouds with, you know, hundreds of keywords in them and linking to them.

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In my opinion, the benefit of a tag cloud now, it does have that small

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value for SEO because you'll be linking to your most popular pages and that lets Google know that those pages are important.

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But I think it's the convenience factor that it adds, for your members by providing them with useful links that are not necessarily in your main menu, but while they're browsing around your site, and you provide them with ways to access additional,

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related content on your site. And that just creates a better overall experience,

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and we can talk about some more of those benefits now as well.

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Yeah. You bring up a good point in that. Traditionally,

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the tag clouds,

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while they were overused, they were often overlooked as well simply because they just had a bunch of generic keywords in there that it didn't entice people to click on the individual keywords to see the related contents at all.

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And so the use that we'll be showing in this presentation

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shows how it can be modernized and more used as an ease of use tool for your website's visitors

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while also providing that additional SEO benefit. So going into the benefits of tag clouds,

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as we discussed, they do increase the page views and time that visitors spend on your website because you're providing them with additional

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useful related pages on your site that they may be, inclined to go to.

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That goes into providing visitors with access to those quick links.

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So as Jason mentioned, you maybe you don't wanna fill your main menu with a whole bunch of kind of unrelated links, although many of them may be important

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to your website users, you can include those in these related tag clouds that we'll be showing in just a moment.

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And in that, you can showcase your best pages.

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And as we've discussed already, this all adds some SEO value

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whereby you are internally linking to other pages on your site.

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And and talking about, you know, providing visitors with access to quick links and showcasing your your best pages,

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here are some popular

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tag cloud use cases, at least with your membership or directory website.

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In the search results or on a post page, you may want to link to common keywords that are searched,

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and you could create different tag cloud clusters,

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for different types of content. So you might have a tag cloud just for your blog posts.

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You could have tag clouds for,

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member searches,

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whether that be location searches or common categories, your most popular categories that are searched.

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And then you may not want to link just to search results pages, but, maybe just some of your best content or related pages for a specific type of content

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on your site. So when it comes to the tag clouds and what the cluster of of links are for,

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you can decide what's best for your website, and it's gonna provide the best experience for your website visitors.

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Alright.

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I guess we should just jump into the, the fun part here of how to create a tag cloud on your website.

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I'll just read through this real quick, and then I'll show you how we can make a new one live.

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So basically, you're gonna use the menu manager for this, and you can create a new menu.

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Feel free to give it a a nickname and a system name that represents the tag cloud for yourself.

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And the key here is in the CSS class, we're gonna add tag hyphen cloud.

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That's gonna style the links accordingly, so you really don't have to mess around with too much code or anything like that.

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You're just letting the system know that this menu is going to be for tag cloud links.

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Then when you launch your new menu, just go ahead and add the pages and and the links to those pages.

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And then just like any menu, you can go ahead and paste the short code menu equals menu name wherever you want that tag cloud to be displayed.

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So let's take a quick look and see how it's done.

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We have a couple examples for you, and we'll build one from scratch as well.

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So Dave, I just, I built a tag cloud on this test site here, and we can see I kinda put this at the top of the member search results pages.

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It says, popular searches here, and these don't really link anywhere. These could be city names.

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These could be categories.

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But the idea here is that we're gonna learn how to create these links and then place them in different places around the site.

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Yeah. And this goes into the idea of modernizing the tag cloud a little bit, making it more useful,

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limiting

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the number of keywords or tags in this cluster and also placing in a more useful position rather than having just a bunch of individual,

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possibly unrelated tags jumbled together placed in in the sidebar widget.

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Absolutely. Yeah.

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I think here it's it's providing the visitor with convenience, not overwhelming them with options.

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Alright. So,

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let's go start at the dashboard here.

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And where we wanna go is the menu manager.

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And let me show you this first one that I made. It's called tag cloud.

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So what we've done is we've we've put the links that we want.

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In this case, I'm just keyword one, two, three, four, all the way through seven.

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I'm just linking to the home page in this example.

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But, of course, you can link these to whatever pages you want on your site.

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And it's nice to cluster them so they're related based on the content, that your person is looking at.

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In the actions drop down here, if we click on edit menu, we can see that the nickname is tag cloud, the system name is tag underscore cloud,

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and the menu CSS class is tag hyphen cloud. This one is the most important, the CSS.

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The menu name and the system name, you can just nickname them based on the type of cluster you're creating.

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Maybe it's like blog post links or whatever you want. And then,

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let me show you where I placed this. So here's the menu name tag cloud.

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In this case, I wanted to put it at the top of the member search results.

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So I went to edit post settings, and I wanna edit the member listings one,

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and search results design.

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And,

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basically, what I did is I just put menu equals tag cloud,

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right at the top there. I just put some extra spaces.

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These extra spaces don't matter, and I just did menu equals tag cloud.

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And that's how it's showing at the top of the member search result

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pages. But let's have some fun.

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Let's create a new one, Dave, and, and then go through the process of placing it, in a sidebar.

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So let's create a new menu.

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I'm gonna call this,

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blog

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categories

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tag cloud.

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And our system name, I'll just call it blog

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cloud.

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Use underscore here, and then all I have to do is put tag cloud here.

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And it should be right down here.

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So let's actually get some of the

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links to the blog category.

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So if you don't know how to link to the different categories, for example, for the blogs,

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just do a search yourself and hit search,

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and that's basically the search

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URL to get to one of your categories. I'll just copy the URL, and we'll do category one.

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And then I'll just clone this menu.

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Clone it two times.

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One more time.

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Okay, great. So the category one,

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two.

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Alright. So we created three links here, and we'll save it.

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Now if you wanted to put this in the sidebar,

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you'd have to go to the sidebar manager,

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but

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small but here. And let's say we wanna do it on the post single page.

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The sidebar manager,

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you can only choose to put widgets in the sidebar.

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So if we wanted to put the the menu here of the tag cloud in a sidebar,

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it's just one extra step here. We would go to the widget manager,

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create a new widget,

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and just paste the menu equals

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menu equals blog cloud, and just give the widget a nickname. So blog

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tag cloud.

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Because now that this menu's in the widget, I can put the widget in the sidebar and everything should fall into place nicely here.

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So let's just,

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save this.

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And if we come back to the sidebar manager and refresh the page,

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should be able to search for blog tag cloud. It's now an available widget.

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It's a custom widget I created. Go ahead and I'll just put it at the top of the page here.

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Perfect.

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And let's go ahead, Dave, and let's look at,

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sidebar blog post.

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Perfect. So you can see here it's just links,

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and that's exactly what it should be.

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Now if we wanted to give it like a background color like one of these buttons,

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let's show you guys how to do that now.

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So what you can do is in your design settings, and I have this really fun article here, we're all familiar with the default button colors that come with your site.

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So you can choose

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any one of these.

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I would recommend using one of these because they will match the theme of your site, and you can just assign them to each link.

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So you can do like the primary button color, the info, the success,

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and all you would have to do is add this to the CSS class. It's really fun and easy to do.

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In my, design settings, button danger is actually representing a red color, I believe.

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So what we can do is the menu links, we could just toggle it open.

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And over here where it says CSS class, just copy button danger, b t n danger.

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And I'm gonna share that article with everyone.

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So now if we refresh this here,

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we have red buttons here.

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Now, Dave, we should add a title to this so people know what these are. Right? Correct.

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Something along the lines of related searches or keywords, something like that. Perfect.

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So we could just add a new link here. Let's just call it popular

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searches,

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popular blog topics,

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and we'll just move this to the top,

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and we'll save the changes.

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Perfect. What's really cool also is it collapses itself, so that's really nice as well.

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And again, from higher level people, you can get really wild and crazy with the CSS stuff.

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For example, if you wanted the links to break under the title, all we would need to do

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here in the l I class

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is in the CSS class is b t n block. It makes it a full block. Go ahead and save that.

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So then you can have popular blog topics here, and here

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are your quick links. I think sidebar is the most popular place to potentially put these.

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And, of course, you can create different sidebars for your different types of posts.

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So if you have blog sidebars or video sidebars or event sidebars,

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and then you can make the respective,

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tag cloud links

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for,

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that post type and, of course, your member search results also.

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So if you just do follow a few steps with a little bit of the upfront work to figure out where you wanna place tag clouds and then just going through the steps to add them there, you can add a lot of a lot more convenience

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for your website visitors and really decorate your site and show your site to your visitors that it that it does have different sections that may they may have not yet explored.

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And, yeah, just some common places to to to display the tag clouds, sidebars

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above and below search results and anywhere else you feel that it'll add value for the website's visitor experience.

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So we'll join you next week for another webinar.

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And if we didn't get your questions today, please join us in the Facebook group.

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You can go to brilliantdirectories.com/Facebook,

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and we can continue the conversations there. Have a great day and a brilliant week, everyone.

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Take care. Thanks for joining.

