WEBVTT 1 00:00:00.560 --> 00:00:05.299 Alright, guys. Let's dive right into it. Welcome to another edition of Webinar Wednesday. 2 00:00:05.680 --> 00:00:10.179 Tips to help grow your online community. It's great to be with everyone here today. 3 00:00:11.120 --> 00:00:13.380 If this is your first time joining us, welcome. 4 00:00:13.440 --> 00:00:20.195 I am Jason there on the left, and we're lucky to be joined by David Rocklin, the digital strategist here at Brilliant Directories. 5 00:00:20.195 --> 00:00:23.715 So, David, thanks for taking the time to join us today. Of course. Hi, everyone. 6 00:00:23.715 --> 00:00:26.195 Glad to be with you for another webinar Wednesday. 7 00:00:26.195 --> 00:00:33.880 We've got a pretty simple tip of the week coming up for you, but one that should get your idea factories up and running as we head into the year end sales season. 8 00:00:34.580 --> 00:00:36.920 Definitely. Should be some good advice there. 9 00:00:37.300 --> 00:00:45.765 And I always like to mention, if you're not already a member of our Facebook group, you can head on over to brilliantdirectories.com/Facebook. 10 00:00:45.765 --> 00:00:49.365 It's a great place to to continue the conversations in between webinars. 11 00:00:49.365 --> 00:00:52.805 You can go to brilliantdirectories.com/Facebook. 12 00:00:52.805 --> 00:00:57.525 And if you have any questions in between webinars, feel free to ask them there and start a discussion. 13 00:00:57.525 --> 00:01:02.160 It's a great place, and lots of friendly activity there from the community members. 14 00:01:02.860 --> 00:01:08.000 And for those of you joining for the first time, welcome. Webinar Wednesday is a great venue to 15 00:01:08.460 --> 00:01:11.040 talk about strategy for growing your online 16 00:01:11.875 --> 00:01:15.475 membership website. You know, launching a website is very easy these these days. 17 00:01:15.475 --> 00:01:18.595 There's lots of themes and tools out there to kinda just, 18 00:01:19.235 --> 00:01:27.090 you know, turnkey set up a site, but growing your community does require a little bit of passion, a little bit of love, a little bit of expertise, knowledge, and know how. 19 00:01:27.090 --> 00:01:29.830 And the good news is there's new things to learn every day. 20 00:01:30.370 --> 00:01:35.650 You know, I myself learn things from a lot of the feedback that everyone shares here in the webinar in the Facebook group. 21 00:01:35.650 --> 00:01:40.470 So if you have any questions about how to increase your website traffic, converting visitors to 22 00:01:40.835 --> 00:01:42.695 actual, free or paid members, 23 00:01:42.995 --> 00:01:44.435 this is a great place to do it. 24 00:01:44.435 --> 00:01:56.310 One of my favorite things to cover here, and it helps solve a lot of problems, is improving your website's navigation, giving your visitors a clear path to success, whether that's signing up for an offer you have, membership, a newsletter, 25 00:01:57.170 --> 00:02:01.590 some kind of an ebook download, or even searching your sites for your, members. 26 00:02:01.970 --> 00:02:05.030 I'm a big advocate for clean and concise navigation. 27 00:02:05.330 --> 00:02:07.410 So if you have any questions on these topics, save them. 28 00:02:07.410 --> 00:02:09.945 We'll try to get to as many as we can in this webinar. 29 00:02:10.665 --> 00:02:13.145 Alright. And we've been doing back to back webinars. 30 00:02:13.145 --> 00:02:15.965 I think, David, we're three in a row, week after week. 31 00:02:16.505 --> 00:02:20.745 I believe it's three in a row. Three in a row. So we had a lot of lab updates the last two weeks. 32 00:02:20.745 --> 00:02:26.470 We have two noteworthy ones today and a and a lot of updates coming down the pipeline in the coming weeks. 33 00:02:26.910 --> 00:02:28.930 The two I just wanted to cover in today's 34 00:02:29.390 --> 00:02:29.890 webinar. 35 00:02:29.950 --> 00:02:35.890 One is related to the sell digital downloads add on, and another one, is available for everyone. 36 00:02:35.950 --> 00:02:38.050 It's being able to add captions 37 00:02:38.595 --> 00:02:43.015 under images that you add in the text editors, and I'll show you an example of both of them. 38 00:02:43.075 --> 00:02:45.635 But before we move forward, I just want to lower everyone's hands. 39 00:02:45.635 --> 00:02:49.415 By a show of hands, how many people are using the sell digital downloads, 40 00:02:50.114 --> 00:02:55.470 add on to offer additional products and services to your members? Alright. Good. So, 41 00:02:56.090 --> 00:02:57.310 Franco, Dennis, 42 00:02:57.610 --> 00:03:02.970 it's about 25% of the people in the in the webinar here are using the sell digital downloads add on. 43 00:03:02.970 --> 00:03:04.670 Let me just share a link to that, 44 00:03:05.565 --> 00:03:11.025 in case you want to explore more about what it can do, and I'll show you what we've just added as an extension to this. 45 00:03:12.125 --> 00:03:18.945 So what this add on allows you to do is you have your membership levels, and people are signing up to the membership levels and plans that you have. 46 00:03:19.320 --> 00:03:22.220 What this unlocks is the ability to sell 47 00:03:22.680 --> 00:03:25.020 digital products and service that are not necessarily 48 00:03:25.640 --> 00:03:29.560 membership levels, so members can add products and services that you offer. 49 00:03:29.560 --> 00:03:36.334 Maybe you're selling banner ad space, or you're gonna offer like an hour of consulting and things like that, or whatever it might be. 50 00:03:36.334 --> 00:03:40.974 It could be an ebook download, and they have to pay $10 to get it or whatever it might be. 51 00:03:40.974 --> 00:03:45.795 This would be the the best add on to use for that, so you can generate additional revenue without, 52 00:03:46.334 --> 00:03:51.030 kind of complicating what membership level people are at. So if you already had this add on, great. 53 00:03:51.590 --> 00:03:55.910 With this add on, after someone purchases a product, you can do two things. 54 00:03:55.910 --> 00:04:01.610 You can define the custom email templates people get when they purchase a specific product, 55 00:04:02.150 --> 00:04:06.805 and the second thing you can do is you can redirect them to a specific 56 00:04:07.185 --> 00:04:08.965 page you create on your website, 57 00:04:09.504 --> 00:04:16.884 as a confirmation page, or maybe on that new page that you create is where they can actually get the assets that they paid for. 58 00:04:18.279 --> 00:04:23.100 But those pages were never able to be protected just for the people who bought 59 00:04:23.880 --> 00:04:27.900 that product. So what we've done now is, and I'll show you a quick example, 60 00:04:28.360 --> 00:04:30.460 is you can certainly create 61 00:04:31.000 --> 00:04:31.740 web pages. 62 00:04:32.675 --> 00:04:36.535 And now what you can do, and I'll just choose this about page here, 63 00:04:36.914 --> 00:04:38.294 on this sample site. 64 00:04:38.995 --> 00:04:43.974 Over here, you can now choose to limit this page only to people who purchased 65 00:04:44.354 --> 00:04:46.950 a specific digital product. So you would just 66 00:04:47.430 --> 00:04:50.410 choose the name of the digital product that you created here, 67 00:04:50.790 --> 00:04:58.390 and the only people who could access this page are members who are logged in, and they've purchased the digital product. 68 00:04:58.390 --> 00:05:01.845 The system will know if they've purchased the product or not. 69 00:05:02.085 --> 00:05:05.205 Otherwise, no one else would be able to access this page. 70 00:05:05.205 --> 00:05:16.885 Now the cool part about this is, sure you can have one confirmation page that's, you know, the success page, but you might create five or six or 10 pages related to a product someone purchased. 71 00:05:16.885 --> 00:05:21.860 Maybe it's a series of videos or other pieces of information, whatever it might be. 72 00:05:21.860 --> 00:05:23.800 So you can actually have a group of pages, 73 00:05:24.340 --> 00:05:26.599 and then provide the links to those pages 74 00:05:26.979 --> 00:05:28.340 on the confirmation page. 75 00:05:28.340 --> 00:05:33.845 So you can really segment a group of your web pages to people who have purchased 76 00:05:34.305 --> 00:05:35.925 a specific digital product. 77 00:05:36.465 --> 00:05:39.685 So if I go to view this page, I don't think I'm logged in as a member. 78 00:05:39.825 --> 00:05:43.345 So I am logged in as a member here, and this is a text label. 79 00:05:43.505 --> 00:05:47.525 It could be dressed up as much as possible. So you can see here I don't have access 80 00:05:48.280 --> 00:05:49.420 to this page. 81 00:05:50.120 --> 00:05:54.060 It would just be for people who purchase the product. So let me remove the restriction. 82 00:05:54.120 --> 00:05:55.420 You can choose no restriction. 83 00:05:57.160 --> 00:06:00.780 And just I'll do a quick refresh cache, so everything is saved properly. 84 00:06:02.095 --> 00:06:06.754 And now if I try to just visit it, let me just log out here as a regular user, 85 00:06:07.935 --> 00:06:12.594 I can access, this this page here, because it's there's no restriction on it. 86 00:06:12.974 --> 00:06:18.440 And the second thing here is being able to add captions under images in the text editor. 87 00:06:19.220 --> 00:06:21.160 So you can do this in a couple places. 88 00:06:22.020 --> 00:06:26.360 One would be here, and I'll just go down a couple lines. Let me add an image 89 00:06:26.900 --> 00:06:27.400 here. 90 00:06:29.965 --> 00:06:34.945 Let's choose, this random image here. So what you can do now is you'll have this icon here. 91 00:06:35.565 --> 00:06:41.505 It's like an image with a little line under it, and you can actually, you know, maybe you wanna give credit to the photographer, 92 00:06:42.205 --> 00:06:44.705 Getty Images or or whatever it might be. 93 00:06:45.190 --> 00:06:46.490 And you can now have 94 00:06:46.950 --> 00:06:54.970 captions under images giving author credit, or maybe explaining where the image was taken, and what's nice is that you're not just limited to adding a caption, 95 00:06:55.270 --> 00:06:58.170 you can also dress up the image. You can make it bold, 96 00:06:58.905 --> 00:07:02.284 you can add a different color to it, so maybe you want to make it red, 97 00:07:02.745 --> 00:07:04.745 and it will respect that. 98 00:07:04.905 --> 00:07:11.480 Let me show you an example of your members can now do this as well when they're editing their posts that have images in them. 99 00:07:11.480 --> 00:07:15.500 So let's go to a member article here, and I have this one ready. 100 00:07:16.840 --> 00:07:21.660 So here's an article a member has added and so we've added a caption here. 101 00:07:22.280 --> 00:07:23.820 And let's just view that. 102 00:07:26.435 --> 00:07:31.155 So we can see here we've aligned the image to the left, so the text is wrapping on the right side. 103 00:07:31.155 --> 00:07:32.535 There's a caption here. 104 00:07:33.075 --> 00:07:38.295 You can certainly have a full width image and then add a caption directly underneath it here. 105 00:07:38.819 --> 00:07:43.460 So it's pretty intuitive and it's pretty simple. I would recommend advertising this to your members. 106 00:07:43.460 --> 00:07:45.479 A lot of the ones that might maybe publishing 107 00:07:46.020 --> 00:07:48.840 community articles on your site, or or another 108 00:07:49.860 --> 00:07:53.159 post type where they have descriptions with images in them. 109 00:07:53.895 --> 00:08:05.995 This not only helps with your site's SEO because they're adding more unique content to the page, but it also give the members a little bit more control and context to the type of content that they're aiming to publish on your site. 110 00:08:06.215 --> 00:08:09.034 This works the same way. If you click on the image here, 111 00:08:10.030 --> 00:08:17.169 you'll have the same icon here, the little image icon with the line underneath it, and you can remove it, or add it back. 112 00:08:17.789 --> 00:08:21.410 Karen's also asking how to turn an image into a link. 113 00:08:21.794 --> 00:08:26.354 So you should be able to just link right there. It says insert link in the same area. 114 00:08:26.354 --> 00:08:28.055 So if you just click on an image, 115 00:08:28.755 --> 00:08:32.835 you have a a few options here to resize it and and add alternate text. 116 00:08:32.835 --> 00:08:38.259 That's what the source code would read, but you can certainly add a link here, and you could put the URL, 117 00:08:39.120 --> 00:08:42.480 and you can also give it a title tag again for for source code readers. 118 00:08:42.480 --> 00:08:47.939 So this is a link, and you can even choose to open it in a new tab which is nice, 119 00:08:48.240 --> 00:08:51.379 as well. So let's insert that link, and let's save the changes. 120 00:08:52.055 --> 00:08:55.915 And, Karen, let's see how this looks here. Let's refresh the page. 121 00:08:58.295 --> 00:09:01.334 Okay. Great. So this is with that blue background I just added. 122 00:09:01.334 --> 00:09:05.115 And we could see now this is a link and the title text says this is a link. 123 00:09:05.210 --> 00:09:11.710 And if I click on it, of course, it'll go to well, I just linked it to the same page, but you can certainly add a link that way. 124 00:09:12.650 --> 00:09:17.210 Alright. Great. A lot of updates coming soon. I just listed a few here that might be helpful. 125 00:09:17.210 --> 00:09:19.070 Some people are anticipating them. 126 00:09:19.365 --> 00:09:27.785 For input fields, form input fields, we will be adding a read only option so members can see the value of a field but not necessarily edit it. 127 00:09:28.005 --> 00:09:29.065 That should be helpful. 128 00:09:29.445 --> 00:09:32.425 Another thing is being able to add hero images 129 00:09:33.070 --> 00:09:37.970 to static web pages. So kinda like your homepage has that nice big image there in the title. 130 00:09:38.350 --> 00:09:44.370 We're gonna give you some design tools on a per static web page basis, so you can have beautiful static web pages. 131 00:09:44.910 --> 00:09:52.185 They can have a nice big background image, a title, and you'll also be able to add your own HTML, and if you wanted to input a widget there as well. 132 00:09:52.185 --> 00:09:56.205 So that's gonna be really nice for creating better landing pages, 133 00:09:56.665 --> 00:09:58.445 just with some of the default settings. 134 00:09:58.825 --> 00:10:02.985 We're also adding a few new bulk actions in the search members page. 135 00:10:02.985 --> 00:10:06.540 I'll just show you where that is. So if you go to members and search members. 136 00:10:07.880 --> 00:10:12.940 So we have here, we launched the bulk actions a couple months ago, and it worked out really well. 137 00:10:13.160 --> 00:10:15.740 Right now there's just three changing the account status, 138 00:10:16.200 --> 00:10:19.100 the membership level of the product, and also deleting the members. 139 00:10:19.345 --> 00:10:23.425 We'll be adding three new ones here. You can change the verified status in bulk. 140 00:10:23.425 --> 00:10:26.165 So if you want to verify or unverify members in bulk, 141 00:10:26.625 --> 00:10:29.045 toggling and changing their top level category, 142 00:10:29.585 --> 00:10:30.485 and then also, 143 00:10:30.865 --> 00:10:35.360 bulk updating people whether they're an individual or listed as a company on the site. 144 00:10:35.360 --> 00:10:39.300 I know that's really helpful sometimes when you import members, you miss that one thing. 145 00:10:39.600 --> 00:10:45.795 This will give you an opportunity to correct it real quick without having to go through the whole reimport process all over again. 146 00:10:45.935 --> 00:10:48.515 And lots of other updates, coming down the line. 147 00:10:48.575 --> 00:10:52.655 And a lot of these that I'm sharing here today were recommendations from Facebook group. 148 00:10:52.655 --> 00:10:54.755 So we're always open to your suggestions. 149 00:10:54.975 --> 00:11:01.459 You know, we can't always make all of them happen, but it's great to continue the conversation and see what's most valuable to the most amount of people. 150 00:11:01.459 --> 00:11:06.200 So if you ever have ideas, just post them in the Facebook group, and we'll see if we can make it happen. 151 00:11:06.339 --> 00:11:12.135 The holiday season is just ahead of us, and David put together this nice presentation for the tip of the week. 152 00:11:12.215 --> 00:11:13.115 Four tips for 153 00:11:13.655 --> 00:11:14.955 effective promotional campaigns, 154 00:11:15.495 --> 00:11:16.395 for your membership 155 00:11:16.775 --> 00:11:17.275 website. 156 00:11:17.735 --> 00:11:23.515 And I think this is more than anything a good refresher course, and a good way to stimulate ideas on how to 157 00:11:23.975 --> 00:11:27.995 generate some hype, and activate people who may be on the fence, 158 00:11:28.450 --> 00:11:30.209 from joining your membership community. 159 00:11:30.209 --> 00:11:34.130 So Dave, I'll pass it over to you, and you can kinda tell us a little bit more about this. Yeah. 160 00:11:34.130 --> 00:11:37.110 You you pretty much hit the nail on the head there. It's a pretty simple presentation. 161 00:11:37.730 --> 00:11:46.365 It should hopefully start to get the ideas churning for all of you as we begin to head into the holiday and year end season, approaching Black Friday, 162 00:11:46.665 --> 00:11:49.065 holiday sales, New Year's, all of that. 163 00:11:49.065 --> 00:11:53.325 So figured first slide just cover the basics why you should run a promotion. 164 00:11:53.465 --> 00:12:00.839 So first reason would be if you've maybe over the past several months, year, you've been generating a list of potential members, whether that's 165 00:12:01.140 --> 00:12:01.959 local businesses, 166 00:12:02.260 --> 00:12:03.399 newsletter subscribers. 167 00:12:03.860 --> 00:12:13.084 If you have that contact information, now would start to be a good time to engage them and offer them a promotion to finally get signed up on your site. 168 00:12:13.144 --> 00:12:21.360 Another one would be certain times of the year are primed for promotions, as we just said, heading on into Black Friday, the holiday season, New Year's, Cyber Monday as well. 169 00:12:21.600 --> 00:12:24.980 You can also reengage members who have in the past canceled. 170 00:12:25.440 --> 00:12:33.380 So if you've maintained either some form of connection with them or you still have their contact information, their email addresses, 171 00:12:33.834 --> 00:12:42.475 You can include them in some of your marketing materials heading into this promotion season to hopefully reengage them and, you know, maybe you've made some updates to the site. 172 00:12:42.475 --> 00:12:45.135 Maybe you've added new features, new benefits 173 00:12:45.595 --> 00:12:50.580 that would encourage them to come back to your site and sign up once more. 174 00:12:50.720 --> 00:12:56.660 This would also be a good time to explain any of those new or improved services that you may be offering, 175 00:12:57.040 --> 00:12:58.580 new benefits to your members. 176 00:12:58.800 --> 00:13:02.535 Maybe your community has grown so much that in and of itself could be a benefit. 177 00:13:02.615 --> 00:13:06.315 You know, if you have a lead gen site, you're providing leads to professional members. 178 00:13:06.774 --> 00:13:20.000 If you've substantially grown over the past several months maybe since they left your site, now would be a good time to fill them in on what's new with your website, how it's grown, what's changed, and why now would be a perfect time to come back. 179 00:13:20.460 --> 00:13:26.720 And for any of your existing members, now would also be a good time to increase that customer lifetime value. 180 00:13:27.100 --> 00:13:30.960 So if you offer additional services to your existing members, 181 00:13:31.325 --> 00:13:34.785 you can hopefully try to extract some additional revenue from them 182 00:13:35.085 --> 00:13:39.265 by offering them promotions on those additional services that your website offers. 183 00:13:39.964 --> 00:13:44.385 Deva, I just wanna touch on that point one more time of the new and improved services. 184 00:13:45.300 --> 00:13:50.120 You guys see all the updates that we're pushing, you know, constantly on the Brilliant Directories platform. 185 00:13:50.340 --> 00:14:01.535 Especially if you're starting your site for the first time, you don't necessarily need to unlock all the functionality that's built into the Brilliant Directories platform and offer it to your members from day one. 186 00:14:01.915 --> 00:14:06.154 What's really nice is one, it it helps you simplify your offerings to your members. 187 00:14:06.154 --> 00:14:15.935 If you can pull back some of the features, and make the membership levels much simpler, and then over time you can unlock additional membership levels by utilizing 188 00:14:16.280 --> 00:14:19.740 and making available some of the built in features that are in Brilliant Directories. 189 00:14:20.120 --> 00:14:21.340 Simple example is, 190 00:14:21.800 --> 00:14:26.780 Brilliant Directories is a great for publishing content like coupons and events and things like that. 191 00:14:27.000 --> 00:14:42.084 Maybe you just launch with one of those and maybe a few months later after you you have a good amount of content in one type of post, then you release for example the the ability to publish events, and maybe you need to upgrade your membership level to access that additional 192 00:14:42.625 --> 00:14:43.125 functionality. 193 00:14:43.425 --> 00:14:53.590 So keep in mind that new and improved services can just be drip feeding and unlocking some of the features that are built into the Brilliant Directories platform, rather than coming out with everything 194 00:14:53.970 --> 00:14:55.810 on day one right out of the gate. Yeah. 195 00:14:55.810 --> 00:14:59.010 That's a great way to really keep things fresh on your website. 196 00:14:59.010 --> 00:15:01.830 And you those are great newsletter headlines for your community. 197 00:15:01.890 --> 00:15:10.995 Say, hey our development team's been hard at work here, and now we have this new feature and this new feature, and and really it's just brilliant directories unlocking more tools for you guys, behind the scenes. 198 00:15:10.995 --> 00:15:14.375 So that's really good value for for you guys there and for your communities. 199 00:15:15.420 --> 00:15:19.360 There is a caveat when you're running promotions on a membership site. 200 00:15:19.420 --> 00:15:21.120 You wanna make sure that the promotions 201 00:15:21.660 --> 00:15:26.720 don't give your existing members any negative feelings. You don't want them to feel punished 202 00:15:27.260 --> 00:15:29.680 by offering lower prices to 203 00:15:30.045 --> 00:15:32.545 new members, people who aren't yet signed up. 204 00:15:32.845 --> 00:15:42.145 So if you can put yourself in the shoes of one of your existing members, if they signed up on your site for $20 per month and that's what they've been paying over the last several months, 205 00:15:42.560 --> 00:15:46.959 But now you're offering for new members $10 per month to sign up. 206 00:15:46.959 --> 00:15:51.300 Well, that's a 50% decrease in the price that your existing members aren't getting. 207 00:15:51.440 --> 00:15:55.540 So at the very least, they could be a little bit put off by that. 208 00:15:55.855 --> 00:16:00.675 And worst case scenario would be either they leave entirely or they cancel their membership 209 00:16:01.215 --> 00:16:04.575 only to then re sign up to take advantage of that discount. 210 00:16:04.575 --> 00:16:09.570 So either way, it's not beneficial for either you or your existing members. 211 00:16:10.110 --> 00:16:17.390 So some alternatives to that would be to make your promotions a back end offer so that only your email subscribers see it. 212 00:16:17.390 --> 00:16:25.845 So instead of making it a public offer on the front end of the site, you can send it to exclusively a specific set of people in your, 213 00:16:26.145 --> 00:16:26.945 email list. 214 00:16:26.945 --> 00:16:32.165 That would be a great way to only make sure certain people see the promotion and not others. 215 00:16:32.545 --> 00:16:36.820 You can also discount other things that your existing members can take advantage of. 216 00:16:36.820 --> 00:16:42.500 So going down to that third point, if you have additional products or services, that would be a great thing to run promotions on. 217 00:16:42.500 --> 00:16:43.000 Or 218 00:16:43.380 --> 00:16:46.360 if you have different payment options for the memberships 219 00:16:46.900 --> 00:16:47.400 themselves, 220 00:16:48.180 --> 00:16:53.475 instead of discounting the monthly plans, you can offer a discount for your existing members 221 00:16:54.255 --> 00:16:59.154 to upgrade to an annual plan or to upgrade to a one time lifetime 222 00:16:59.615 --> 00:17:00.574 membership fee. 223 00:17:00.574 --> 00:17:05.829 So that would be a way to still allow your existing members to take advantage of discounts 224 00:17:06.130 --> 00:17:08.069 on your actual membership levels 225 00:17:08.530 --> 00:17:17.670 without having them have a a negative feeling about the promotions that you're running because they would be saving money either on that annual plan or that lifetime plan. 226 00:17:18.085 --> 00:17:21.865 Yeah. That's a good point. You just don't wanna have too much conflicting pricing for existing 227 00:17:22.245 --> 00:17:24.505 members and and new members signing up. 228 00:17:24.565 --> 00:17:30.665 Even if it's something public, we're gonna dive into some ideas here on what you what you can offer as promotions 229 00:17:30.965 --> 00:17:34.060 that won't create this type of conflict for existing members. Yeah. 230 00:17:34.060 --> 00:17:36.000 Another note is that you don't want 231 00:17:36.780 --> 00:17:38.640 to discount your products and services, 232 00:17:39.100 --> 00:17:44.320 membership levels included so much that it then really reduces the perceived value 233 00:17:44.780 --> 00:17:45.760 of your offerings. 234 00:17:46.184 --> 00:17:49.085 You still wanna make sure that your products and services 235 00:17:49.465 --> 00:17:53.384 seem to, you know, have substantial value to them and the price reflects that. 236 00:17:53.384 --> 00:18:03.620 So you don't wanna lower your prices so much that existing members or potential future members may begin to really wonder what the true value of your offerings are. 237 00:18:04.000 --> 00:18:04.720 That's right. 238 00:18:04.720 --> 00:18:10.180 I see, like, the promotion periods as a time to really tick the needle for some people that might be on the on the fence. 239 00:18:10.320 --> 00:18:13.205 They just need that extra push, to get started. 240 00:18:13.424 --> 00:18:16.225 You don't need to have a fire sale, you know, to capture, 241 00:18:16.625 --> 00:18:17.525 additional members. 242 00:18:17.905 --> 00:18:18.225 Yeah. 243 00:18:18.225 --> 00:18:28.730 With membership websites, it's not the same as having a retail store where, you know, you may have specific, you know, maybe 80% blowout sale or Memorial Day sale or something like that. 244 00:18:28.730 --> 00:18:30.669 With membership sites, typically, 245 00:18:31.049 --> 00:18:31.549 you're 246 00:18:31.929 --> 00:18:33.390 trying to really reengage 247 00:18:34.169 --> 00:18:41.150 any potential members that you may have lost over the past several months or reengage your existing members. 248 00:18:41.404 --> 00:18:53.424 It's really a time to bring more attention to your website, get people excited about it again because typically with membership sites, it's not kind of a spur of the moment purchase decision compared to something like a retail store. 249 00:18:53.565 --> 00:18:58.240 So some promotional ideas for you that you can offer a free trial period, 250 00:18:58.860 --> 00:19:02.480 that would be available with our add on. You could give potentially 251 00:19:02.780 --> 00:19:03.679 new members 252 00:19:04.140 --> 00:19:07.520 the opportunity to sign up for free, try out your website 253 00:19:07.980 --> 00:19:09.919 for maybe a week or a month, 254 00:19:10.285 --> 00:19:13.745 whatever length of time you want. And then once that time expires, 255 00:19:14.205 --> 00:19:14.945 it'll automatically 256 00:19:15.245 --> 00:19:19.345 be billed for the membership level that they've been assigned to. 257 00:19:19.405 --> 00:19:21.665 So that's one kind of promotional idea. 258 00:19:21.885 --> 00:19:24.945 Another one would be just your standard coupon code discounts. 259 00:19:25.480 --> 00:19:30.460 However, you can only apply that toward the first payment for new membership 260 00:19:30.919 --> 00:19:31.419 fees. 261 00:19:31.960 --> 00:19:34.299 This would be another one of those 262 00:19:34.679 --> 00:19:36.380 opportunities that you could use 263 00:19:36.840 --> 00:19:41.179 to provide a potentially substantial discount to new members while also 264 00:19:41.535 --> 00:19:45.475 not upsetting your existing members because you're only giving these new members a discount 265 00:19:45.855 --> 00:19:51.395 on that first payment, not their membership fees over an extended period of time. 266 00:19:51.695 --> 00:19:55.395 Third one would be discounts on non membership products and services. So if you offer, 267 00:19:55.800 --> 00:20:00.540 maybe professional services, marketing services, banner ad space on your site, 268 00:20:00.920 --> 00:20:06.440 those other products and services would be things that you could offer, some pretty nice discounts on. 269 00:20:06.440 --> 00:20:14.985 Before moving forward, I just wanna dive in on those first two up there, and kinda show people a lot of people have those add ons already, but they might not know where to edit them. 270 00:20:15.044 --> 00:20:18.825 Let me just show you guys where the free trial period would be, first. 271 00:20:19.125 --> 00:20:20.745 If you go to manage products 272 00:20:22.005 --> 00:20:25.865 and you head on over to, for example, a paid product like this, 273 00:20:26.389 --> 00:20:28.090 If you go to the pricing tab, 274 00:20:28.470 --> 00:20:30.730 you have this enable free trial period. 275 00:20:30.789 --> 00:20:34.809 You can certainly choose yes, and then over here you can say how many days. 276 00:20:35.269 --> 00:20:39.990 So someone in the Facebook group was mentioning that they wanna give the first year free or something like that. 277 00:20:40.149 --> 00:20:43.025 You can certainly put three hundred and sixty five days there. 278 00:20:43.405 --> 00:20:45.325 You may wanna put fourteen days there. 279 00:20:45.325 --> 00:20:53.645 And what's really nice about this is they'll sign up, they'll put their credit card information in, and they still have the opportunity to cancel within that time period. 280 00:20:53.645 --> 00:20:55.745 And if if they do so, they won't be billed. 281 00:20:55.940 --> 00:21:00.020 But after the free trial period is over, their credit card will automatically be billed. 282 00:21:00.020 --> 00:21:05.160 So there's no further action required on your end or their end, to continue with the paid subscription. 283 00:21:06.020 --> 00:21:09.460 With regards to the coupon codes, that's also in the finance tab here. 284 00:21:09.460 --> 00:21:11.480 There's a section called coupon codes. 285 00:21:11.884 --> 00:21:16.384 And David made a really good point here. He said coupon code discounts on first payment. 286 00:21:16.605 --> 00:21:18.465 So I'll show you where this setting is. 287 00:21:19.004 --> 00:21:23.664 When you're creating a coupon code, I'll just go ahead and edit this one here that we have. 288 00:21:25.150 --> 00:21:28.850 There's a lot of good settings here like the type of discount and things like that. 289 00:21:29.230 --> 00:21:31.150 But this is the one David was referring to. 290 00:21:31.150 --> 00:21:35.570 So when you create the discount, there's an option to apply to recurring payments. 291 00:21:35.710 --> 00:21:37.170 So if this was a monthly 292 00:21:37.470 --> 00:21:37.970 membership 293 00:21:38.335 --> 00:21:40.035 subscription they were signing up for 294 00:21:40.415 --> 00:21:44.515 and if it's a 30% savings, if this was set to yes, 295 00:21:45.295 --> 00:21:48.995 every monthly payment would be at the 30% savings. 296 00:21:49.695 --> 00:21:52.035 If you select this to no, 297 00:21:52.450 --> 00:21:54.870 then in effect only the first payment 298 00:21:55.490 --> 00:21:57.670 that they process will be at 299 00:21:58.050 --> 00:21:58.870 the promotional 300 00:21:59.170 --> 00:22:02.710 discount. Then any future payments would be at the regular price. 301 00:22:02.930 --> 00:22:15.345 So again as to not have any conflict with your existing members, you may just wanna create that promotion on on the first sign up payment for for new members, and you would wanna set apply to recurring payments, to no. 302 00:22:15.405 --> 00:22:22.789 So again, only the initial payment would be discounted and any future recurring payments in the cycle would be at the regular price. 303 00:22:23.250 --> 00:22:24.630 And while we're in the admin, 304 00:22:25.169 --> 00:22:34.390 because we touched on drip feeding certain member features to your community over a period of time, Robert's asking how to turn back on 305 00:22:34.785 --> 00:22:37.205 those member features that he previously disabled. 306 00:22:37.665 --> 00:22:40.005 Perfect. So essentially to 307 00:22:40.305 --> 00:22:40.805 assign, 308 00:22:41.825 --> 00:22:45.605 the ability for members to publish different types of content in the admin, 309 00:22:46.065 --> 00:22:50.980 you can just come back to the manage product section, which which should be your membership levels, 310 00:22:51.679 --> 00:22:55.860 and you can edit, for example, the premium level here as the example. 311 00:22:56.320 --> 00:22:57.779 And under post publishing, 312 00:22:58.240 --> 00:23:00.100 if you've disabled it, you've essentially 313 00:23:00.559 --> 00:23:02.659 turned off this the can post 314 00:23:03.375 --> 00:23:03.875 option, 315 00:23:04.415 --> 00:23:05.935 for the specific post types. 316 00:23:05.935 --> 00:23:11.235 So maybe you remove this for, you know, all your members they can't post, for example, classifieds. 317 00:23:11.695 --> 00:23:19.990 You can just come back here and tick the the checkbox that says can post, and then any members of this membership level when they log into their member dashboard, 318 00:23:20.290 --> 00:23:22.790 they'll have the option to post a new classified 319 00:23:23.170 --> 00:23:24.450 ad if they wanted to. 320 00:23:24.450 --> 00:23:31.190 So this is how you can turn on and turn off the ability for different membership levels to publish different types of posts. 321 00:23:32.035 --> 00:23:36.535 Perfect. I think that was a good point to touch on. You could change those features at any time. 322 00:23:36.595 --> 00:23:39.155 Absolutely right. And and it could be big news for your community. 323 00:23:39.155 --> 00:23:41.075 Now we support publishing events, you know. 324 00:23:41.075 --> 00:23:43.795 Again, you don't have to do it all at once, especially when you're starting out. 325 00:23:43.795 --> 00:23:45.175 It helps simplify things. 326 00:23:45.520 --> 00:23:47.700 I think it's nice to roll them out over time. 327 00:23:48.080 --> 00:23:48.480 Right. 328 00:23:48.480 --> 00:23:55.360 And so finishing up this slide, the final two points are ways to add some urgency to your sales. 329 00:23:55.360 --> 00:24:02.795 It's a way to really push people to commit to that purchase rather than kind of having them maybe stay on the fence. 330 00:24:03.015 --> 00:24:05.415 Adding urgency pushes people over that finish line. 331 00:24:05.415 --> 00:24:11.575 So you can have a doors closing promotion, which essentially just means there's a limited time for the sale. 332 00:24:11.575 --> 00:24:13.515 Black Friday, Cyber Monday, traditionally, 333 00:24:13.990 --> 00:24:15.909 those would be a doors closing sale. 334 00:24:15.909 --> 00:24:20.169 You know, Black Friday, typically, the sales are only available on that Friday. 335 00:24:20.230 --> 00:24:22.250 In the case of membership sites, 336 00:24:22.870 --> 00:24:26.649 you could use a doors closing promotion strategy, 337 00:24:26.950 --> 00:24:27.769 not just 338 00:24:28.235 --> 00:24:41.115 for period of time that the promotion will last for, but you can also instead of offering it specifically for one of your services, kinda standalone services, you can offer it as a new membership enrollment period. 339 00:24:41.115 --> 00:24:41.775 So maybe 340 00:24:42.075 --> 00:24:43.055 once a quarter 341 00:24:43.429 --> 00:24:49.429 or a few times per year is only when you'll accept new members into your website. 342 00:24:49.429 --> 00:24:51.530 So that adds a real sense of exclusivity 343 00:24:52.230 --> 00:25:03.235 as well as urgency to your website that your existing members also benefit from because they get a sense of kind of VIP status by already being accepted into the community. 344 00:25:03.375 --> 00:25:09.075 And price increasing goes along with that. You could say that next year starting 01/01/2020, 345 00:25:09.250 --> 00:25:12.049 our prices will be increasing by 15%, 346 00:25:12.049 --> 00:25:13.350 twenty %. Take advantage 347 00:25:13.730 --> 00:25:16.150 of the current price now while it lasts. 348 00:25:16.529 --> 00:25:19.510 And, you know, the assumption with this is you have 349 00:25:19.890 --> 00:25:26.865 a list of people that you've, whether they've subscribed to your newsletter, they have applied to join your site, or you've been able to capture, 350 00:25:27.885 --> 00:25:29.965 interest from prospective members, 351 00:25:30.285 --> 00:25:31.085 in some method. 352 00:25:31.085 --> 00:25:36.145 Maybe you're offering some type of a lead magnet like an ebook or some kind of a PDF download. 353 00:25:36.799 --> 00:25:40.660 You do need and should have a system for capturing email addresses 354 00:25:41.200 --> 00:25:47.299 of people who may be interested of joining, and and haven't necessarily signed up for a formal membership plan. 355 00:25:47.360 --> 00:25:49.440 Dave, let me just search our blog here. 356 00:25:49.440 --> 00:25:54.475 I think we had a couple articles on like, creating a member acquisition plan. 357 00:25:54.775 --> 00:25:58.235 Here it is. Four ways to improve your member acquisition strategy. 358 00:25:59.415 --> 00:26:02.075 So we talk about, like, offering something for free, 359 00:26:02.535 --> 00:26:06.570 presenting high quality content, pushing hard with testimonials, you know. 360 00:26:07.049 --> 00:26:09.070 The the promotions are only gonna be as effective, 361 00:26:09.610 --> 00:26:12.909 and and the success of them are predicated on the fact that people 362 00:26:13.450 --> 00:26:18.269 want to join your website. So, you know, at the end of the day, you do need to have supportive 363 00:26:18.730 --> 00:26:23.375 reasons and benefits as to why somebody would want to join, your website. 364 00:26:23.375 --> 00:26:32.735 Then when you run a promotion, again, you're you're just pushing the people who may be on the fence, and motivating them to, you know, pull the trigger on on actually officially joining your site. 365 00:26:32.735 --> 00:26:36.015 So part of that is growing your email list of potential members. 366 00:26:36.015 --> 00:26:41.590 So whenever you are running a promotion, you have people to contact about the promotion in the first place. 367 00:26:41.970 --> 00:26:45.730 So, that should be helpful for you guys there. Alright. So, run us through this one too, David. 368 00:26:45.730 --> 00:26:49.990 You just said like a checklist for things that promotions should include. 369 00:26:50.545 --> 00:26:54.945 Yeah. So right off the bat, you want to provide clear steps for the customers to take. 370 00:26:54.945 --> 00:26:57.285 How exactly do they take advantage of the promotion? 371 00:26:57.585 --> 00:27:00.465 Is the promotion kind of already put in place for them? 372 00:27:00.465 --> 00:27:06.620 Have you already lowered the prices and all they need to do is check out, or do they need to enter a promotion code? 373 00:27:06.620 --> 00:27:07.680 Do they need to, 374 00:27:08.220 --> 00:27:10.880 send you an email to get additional details? 375 00:27:11.180 --> 00:27:15.760 Make sure those steps are as clearly defined as possible so you're not inhibiting 376 00:27:16.380 --> 00:27:20.225 your potential customers from handing you over their money. 377 00:27:20.605 --> 00:27:24.385 You wanna make that process as simple as possible for everyone involved. 378 00:27:24.845 --> 00:27:27.505 And going along with that, you also wanna clearly identify 379 00:27:28.045 --> 00:27:30.305 whatever problem it is that you're solving 380 00:27:30.765 --> 00:27:33.270 and the solution that goes along with that. 381 00:27:33.270 --> 00:27:37.910 That kind of just goes along with creating just a generally solid sales pitch. 382 00:27:37.910 --> 00:27:43.190 You don't wanna simply offer them a a promotion or a deal. You wanna be clear with them. 383 00:27:43.190 --> 00:27:46.730 This is the problem. This is how we can solve it for you. 384 00:27:46.870 --> 00:27:51.995 Now is a great time to buy because you can take advantage of our Black Friday sale. 385 00:27:52.375 --> 00:27:56.875 And then after that, again, it's just going back to the urgency. Limited supply, 386 00:27:57.175 --> 00:28:01.355 limited time, and then maybe you also want to provide a special bonus. 387 00:28:01.860 --> 00:28:13.815 Maybe if you sign up for new membership today, we'll also send you a free PDF download on how to increase foot traffic into your mom and pop shop or something like that. 388 00:28:14.375 --> 00:28:19.735 And, actually, the bonus for acting now, and I'll just go back to the previous slide, it could be the free trial period. 389 00:28:19.735 --> 00:28:26.394 So you could have, your annual plan, and what you can do is give them thirty days before the annual plan. 390 00:28:27.220 --> 00:28:29.960 They they get billed for the annual plan, so in effect, 391 00:28:31.060 --> 00:28:34.260 they're getting a month free or two months free, in that sense. 392 00:28:34.260 --> 00:28:40.455 So using the free trial period and the and the coupon code, that could be the bonus for for acting today. 393 00:28:40.615 --> 00:28:44.315 Yeah. That would be a great way to kind of combine a few of these, these ideas. 394 00:28:44.774 --> 00:28:47.174 Let me go back actually into the admin real quick. 395 00:28:47.174 --> 00:28:51.654 Here's something that it's it's a little bit of a workaround, but it makes perfect sense. 396 00:28:51.654 --> 00:28:54.635 So if you wanna create a new coupon code, 397 00:28:55.940 --> 00:29:00.260 what you can do is you can do percent discount, and you can do 100% 398 00:29:00.260 --> 00:29:00.760 off. 399 00:29:00.980 --> 00:29:08.100 And then just say it doesn't apply to the to the future payments, so their first payment would in effect be 100% 400 00:29:08.100 --> 00:29:10.095 off. So that's like first month free. 401 00:29:10.655 --> 00:29:12.414 So that's something you could do with the promo codes. 402 00:29:12.414 --> 00:29:17.075 Also, if you don't wanna use the percent, you could just do price override and make it $0. 403 00:29:17.695 --> 00:29:24.595 So it'll just when they put the promo code in, you know, month free, it'll make the first payment $0. 404 00:29:25.080 --> 00:29:26.779 And then just make sure you're selecting 405 00:29:27.240 --> 00:29:29.419 no for apply to recurring payments. 406 00:29:29.640 --> 00:29:35.659 So that's another way to use the coupon codes to give a % off their first payment with you of their cycle. 407 00:29:36.200 --> 00:29:38.700 Let me lower everyone's hands here. I'm just curious. 408 00:29:39.000 --> 00:29:40.299 Who uses promotional 409 00:29:40.995 --> 00:29:45.415 promo codes or or runs other promotions on their website? What have you been using? 410 00:29:45.555 --> 00:29:46.595 What's been working for you? 411 00:29:46.595 --> 00:29:52.535 Maybe you wanna share some ideas or a story that you've had, that's worked out for you in a recent promotion that you've run. 412 00:29:52.675 --> 00:29:55.255 Alright. Franco's got his hand up. How you doing, Franco? 413 00:29:55.750 --> 00:29:59.770 I'm well. How are you doing? Pretty good. Pretty good. Where are you calling in from? South Africa. 414 00:29:59.830 --> 00:30:01.850 That's right. You have the kids website. Right? 415 00:30:02.390 --> 00:30:06.250 That's it. Okay. Great. Great. Have you run promotions lately or in the past? 416 00:30:06.710 --> 00:30:12.655 If you go to my site, you will see that I've got a lead generating exercise going on it. 417 00:30:13.035 --> 00:30:15.115 Mychild.co.za. 418 00:30:15.115 --> 00:30:15.615 Okay. 419 00:30:17.755 --> 00:30:21.590 Love the colors you use and high quality images. Very good. Okay. 420 00:30:21.590 --> 00:30:24.970 On the top right there's a thing that says spin to win. Okay. 421 00:30:25.030 --> 00:30:27.530 Is this some kind of a a plugin you're using here? 422 00:30:28.550 --> 00:30:31.130 Yes. And if there's anyone that would like 423 00:30:31.430 --> 00:30:38.085 to use this plugin send me a contact me via the site and I'll I'll tell you where I got it and what the deal is and things like that. 424 00:30:38.085 --> 00:30:43.144 Okay. So what's this promotion you have here? I have seen this before on other sites. We've launched 425 00:30:43.445 --> 00:30:47.685 during October, but it's a very, very, very soft launch Mhmm. 426 00:30:47.765 --> 00:30:50.730 To figure out what the people like, what they don't like, things like that. 427 00:30:50.890 --> 00:30:55.390 And so Can you go through the exercise to spin the wheel? I'm excited right now. Okay. 428 00:30:56.010 --> 00:30:57.390 What a fun little tool. 429 00:30:58.970 --> 00:30:59.470 Okay. 430 00:31:00.970 --> 00:31:03.929 So I have this promo code now. I can go to the checkout page. 431 00:31:03.929 --> 00:31:08.875 Is this a promo code that you've created with with your brilliant directories add on for the easy coupon codes? 432 00:31:08.875 --> 00:31:10.495 Yes. I did. Okay. Yes. 433 00:31:10.635 --> 00:31:13.755 So this is the what we're seeing here is all part of the plug in that you're using. 434 00:31:13.755 --> 00:31:15.054 You just fill in the blanks. 435 00:31:15.755 --> 00:31:18.419 That's it. Yeah. Gotcha. Okay. Very good. 436 00:31:18.419 --> 00:31:21.639 So then I just go through the process of of checking out here. 437 00:31:21.940 --> 00:31:24.039 Yes. Okay. But what I do is 438 00:31:24.419 --> 00:31:34.405 currently, I go to potential clients and I speak to them and I say listen we've got this site, it's a soft launch, We're trying to populate it with people that can add value to the site, 439 00:31:34.865 --> 00:31:40.325 and you seem like an intelligent business person. So I would like you to go and sign up, 440 00:31:40.865 --> 00:31:42.164 take it through the paces, 441 00:31:42.559 --> 00:31:44.100 but I'll do you a solid. 442 00:31:44.800 --> 00:31:45.460 Go and 443 00:31:46.000 --> 00:31:51.220 spin the wheel because you can win between 10% and a % off. So maybe you're lucky 444 00:31:52.160 --> 00:31:55.200 but if you only get like 75% 445 00:31:55.200 --> 00:31:58.895 off don't worry I'll send you a code that can get you 90% off. 446 00:31:59.435 --> 00:32:00.955 First go and try your luck but, 447 00:32:02.075 --> 00:32:04.315 I'm doing you a favor don't tell your friends. 448 00:32:04.315 --> 00:32:06.895 And the most important thing is you're opening up dialogue. 449 00:32:07.995 --> 00:32:10.415 That's the thing. You're you're creating a relationship 450 00:32:10.909 --> 00:32:15.169 and it's you're getting your foot in the door. It's not high pressure. Their expectations 451 00:32:15.470 --> 00:32:18.769 are are curved a little bit. You're you're saying that it's a soft launch. 452 00:32:19.309 --> 00:32:23.890 And how's that been working out for you? Well, the excitement about the site 453 00:32:24.269 --> 00:32:25.955 is it's worked out 454 00:32:26.335 --> 00:32:30.195 great. And the the effect that the people get by me telling them that 455 00:32:30.575 --> 00:32:36.355 don't tell your friends, but I'm doing you a favor. It it works in in in my best interest as well. 456 00:32:36.495 --> 00:32:36.995 Fantastic. 457 00:32:37.950 --> 00:32:41.830 Such a creative way Franco is using his site. Thank you so much for sharing that with us. Yeah. 458 00:32:41.830 --> 00:32:49.390 I just wanna say, as you were, demoing that spin wheel, we got a lot of comments coming in saying how unique that was, how cool the feature is. 459 00:32:49.390 --> 00:32:52.049 It it really adds a sense of excitement to the website. 460 00:32:52.725 --> 00:32:54.985 Awesome. Alright. Let's move on here. 461 00:32:55.045 --> 00:32:58.985 Make sure your promotions have clear steps, limited supply, sense of urgency, 462 00:32:59.525 --> 00:33:04.165 bonus for acting now. And then lastly is when should you run promotions? Should they be year round? 463 00:33:04.165 --> 00:33:06.210 Dave, you put together a quick list here of 464 00:33:07.010 --> 00:33:09.970 some good time frames to do, promotions on. Yeah. 465 00:33:09.970 --> 00:33:14.929 So the one off spontaneous sale, that's kind of if you're just feeling in the mood to do a sale, maybe, 466 00:33:15.490 --> 00:33:18.585 you're looking to generate some additional revenue real quick. 467 00:33:18.745 --> 00:33:21.005 You can just do a one off spontaneous sale. 468 00:33:21.145 --> 00:33:24.345 Obviously, you still wanna structure it as well as you would any other sale. 469 00:33:24.345 --> 00:33:31.830 Probably want to send out some promotional material leading up to the sale just to get people in the mindset, get them excited for it. 470 00:33:32.309 --> 00:33:40.070 Seasonal sales, that would be holiday sales, Black Friday, New Year's, here in The US, Memorial Day, things like that. 471 00:33:40.070 --> 00:33:42.730 You could also celebrate internal company milestones 472 00:33:43.429 --> 00:33:46.649 by having a sale. So maybe if your website reaches 473 00:33:47.005 --> 00:33:55.585 the first thousand members or the first fifteen hundred, two thousand members, you want to provide a special promo for only your existing members. 474 00:33:55.645 --> 00:34:00.225 That's a great way to, again, increase that customer lifetime value 475 00:34:00.590 --> 00:34:03.410 and also make them feel special, make them feel valued. 476 00:34:03.790 --> 00:34:10.530 So if you have any additional products or services, you can offer your existing members a discount to celebrate that 477 00:34:10.830 --> 00:34:11.889 internal milestone. 478 00:34:12.110 --> 00:34:17.074 And another one would be if your website is focused on a specific industry or niche, 479 00:34:17.535 --> 00:34:19.775 maybe there's a special event going on. 480 00:34:19.775 --> 00:34:25.074 You can brand a promotion around that event, schedule it around the event, again, release 481 00:34:25.375 --> 00:34:25.875 promotional 482 00:34:26.335 --> 00:34:29.155 material leading up to the event to get people 483 00:34:29.460 --> 00:34:35.400 excited about it, notify them, make sure that they have it top of mind as that event approaches. 484 00:34:35.780 --> 00:34:40.440 And then on the day of that event or week, that's when you can begin running that promotion 485 00:34:40.820 --> 00:34:44.955 focused around that event. And I really like the one about internal company milestones, 486 00:34:45.655 --> 00:34:46.155 because 487 00:34:47.014 --> 00:34:50.795 it's a way to showcase your company's progress to your community. 488 00:34:50.855 --> 00:34:57.609 For example, maybe you reach a certain number of, you know, Facebook followers or or people in your Facebook group, 489 00:34:57.990 --> 00:35:03.369 or you're about to release or unlock one of your BD features on your site and and that's gonna be a big announcement. 490 00:35:04.630 --> 00:35:05.910 Or maybe, you know, who knows? 491 00:35:05.910 --> 00:35:11.365 Maybe you expanded into a new market or you you've just released new category options on your site. 492 00:35:11.505 --> 00:35:14.945 Those type of internal company milestones are great to rally, 493 00:35:15.265 --> 00:35:19.845 potential members and existing members around because it not only provides them with a promotion, 494 00:35:20.400 --> 00:35:27.220 but indirectly it's a way for you to advertise the growth and success of your of your community to your followers. 495 00:35:27.280 --> 00:35:29.619 So don't it's easy for us to overlook 496 00:35:30.079 --> 00:35:32.020 the small ones that you have as an organization. 497 00:35:32.559 --> 00:35:43.165 Just keep in mind that, you know, the people who are following you or or you know visiting your site, they do wanna see updates from you, and the internal company milestones and running promotions around those 498 00:35:43.465 --> 00:35:46.285 are are really great to take advantage of, and not to be discounted. 499 00:35:46.665 --> 00:35:47.565 No pun intended. 500 00:35:47.930 --> 00:35:50.990 It's also a great way to reinforce that sense of community 501 00:35:51.450 --> 00:35:53.230 around your website. Reincorporating 502 00:35:53.530 --> 00:35:56.590 your members into these these big milestones 503 00:35:56.890 --> 00:35:59.050 and making everybody feel valued. Right. 504 00:35:59.050 --> 00:36:02.890 Well, as your company grows, everybody wins together, and there's something for everyone, 505 00:36:03.365 --> 00:36:07.464 as the as your organization grows. So definitely think about those kind of things. 506 00:36:08.085 --> 00:36:09.785 Great, tips there, David. 507 00:36:10.405 --> 00:36:12.724 Let's pass it over to our attendees here today. 508 00:36:12.724 --> 00:36:16.585 If you guys have any questions about your sites, if we can help remove any roadblocks 509 00:36:17.204 --> 00:36:18.905 that you have for growing your website, 510 00:36:19.280 --> 00:36:24.180 Feel free to use the raise your hand feature and we'll take a couple questions here, before we end the webinar. 511 00:36:24.480 --> 00:36:26.900 Linda's asking how to add plugins 512 00:36:27.520 --> 00:36:28.820 to the BD website. 513 00:36:29.200 --> 00:36:30.500 Sure. A lot of times 514 00:36:30.800 --> 00:36:31.540 the plugins 515 00:36:31.974 --> 00:36:36.135 almost like a YouTube video embed, they'll just give you a small snippet of code. 516 00:36:36.135 --> 00:36:37.835 You know, it's a third party solution 517 00:36:38.295 --> 00:36:41.115 that the code is meant to be placed on any type of website. 518 00:36:41.575 --> 00:36:45.575 Generally, what you'll do 90% of the time with the snippet of code that you get, 519 00:36:46.250 --> 00:36:53.869 you can go to your design settings because it's gonna ask you to copy and paste the snippet of code from the the third party that's providing the plug in. 520 00:36:54.329 --> 00:36:58.109 And generally you want to paste it either in the additional head code, 521 00:36:58.464 --> 00:36:59.765 depending on their instructions, 522 00:37:00.305 --> 00:37:04.625 or in the footer code here which is just before the body tag closes. 523 00:37:04.625 --> 00:37:06.244 So right in your design settings, 524 00:37:06.545 --> 00:37:11.365 90% of the time you'll just pop their embed code here, and then it'll start working 525 00:37:12.190 --> 00:37:15.250 on your site. And probably because it's a third party solution, 526 00:37:15.710 --> 00:37:19.810 it has some settings for you to control there. And actually that reminds me David of 527 00:37:20.670 --> 00:37:23.890 one of the webinars we did about adding the social icons. 528 00:37:24.270 --> 00:37:26.610 I'm gonna share this article here 529 00:37:27.435 --> 00:37:29.675 with the enhanced social share buttons. 530 00:37:29.995 --> 00:37:31.695 It uses a third party tool. 531 00:37:32.075 --> 00:37:37.995 I think add this and share this were the names of the tools, but we cover how these are these are separate plugins. 532 00:37:37.995 --> 00:37:41.600 They're not by Brilliant Directories or by other companies, but in this video, 533 00:37:41.900 --> 00:37:48.060 we show you how you can add it to your site and you would essentially follow the same model for most other plugins, 534 00:37:48.380 --> 00:37:51.120 that you that are meant to be embedded on any website. 535 00:37:51.500 --> 00:37:55.234 Good question there. We just ran ran over our time limit. 536 00:37:55.875 --> 00:37:58.434 If we didn't get to your questions today, that's fine. 537 00:37:58.434 --> 00:38:04.755 Please feel free to ask them in the Facebook group. Go to brilliantdirectories.com/facebook. 538 00:38:04.755 --> 00:38:08.660 We can continue the conversation there. So, yeah. Guys, great webinar today. 539 00:38:08.660 --> 00:38:10.839 David, thank you so much for that presentation. 540 00:38:10.900 --> 00:38:15.460 If we didn't get your questions, please join us in the Facebook group, brilliantdirectories.com/Facebook. 541 00:38:15.460 --> 00:38:17.619 Just go ahead and start the discussion, type your questions there. 542 00:38:17.619 --> 00:38:21.400 We'll approve them, and, we can continue the conversations there. 543 00:38:21.525 --> 00:38:25.525 So on behalf of myself and David, thanks everyone for joining us this webinar Wednesday. 544 00:38:25.525 --> 00:38:30.005 We will catch you next week for another webinar. Until then, have a nice day and a brilliant week. 545 00:38:30.005 --> 00:38:30.904 Take care, guys.