WEBVTT 1 00:00:00.160 --> 00:00:03.919 Alright. Let's dive right into it. Welcome, everyone. It's great to be with you here today. 2 00:00:03.919 --> 00:00:08.820 Thanks for taking the time to join us. If this is your first time joining us, welcome. 3 00:00:09.120 --> 00:00:10.480 I'm Jason there on the left. 4 00:00:10.480 --> 00:00:17.765 And today, we're lucky to be joined by Rick, the support specialist here at Brilliant Directories, and David, our digital strategist here at Brilliant Directories. 5 00:00:17.765 --> 00:00:21.385 So, guys, thanks for taking the time to join us today. Hey, everyone. 6 00:00:21.685 --> 00:00:25.705 Happy to be here. Thanks, Jason. Hey, everyone. We got a pretty unique presentation 7 00:00:26.005 --> 00:00:31.230 going on for you guys today. And, yeah, Jason, we're at webinar seventy five, I believe this is. 8 00:00:31.610 --> 00:00:36.410 Fantastic. Yeah. The numbers just keep going up. So let's, dive right into a few things. 9 00:00:36.650 --> 00:00:42.285 First thing I always like to mention, if you're not already part of our Facebook group, I highly encourage you to join. 10 00:00:42.285 --> 00:00:45.885 You can go to brilliantdirectories.com/Facebook. 11 00:00:45.885 --> 00:00:47.985 It's a great place to continue the conversations 12 00:00:48.365 --> 00:00:54.225 in between webinar Wednesdays in case we missed you a question or a question pops up that you might want to ask. 13 00:00:54.440 --> 00:00:58.200 The Facebook group is a great venue and a great channel to, participate in. 14 00:00:58.200 --> 00:01:03.800 I'm in there myself as well as, David and Rick and, lots of the amazing people on the webinar here today. 15 00:01:03.800 --> 00:01:09.420 So look forward to seeing you there. You can head on over to brilliantdirectories.com/facebook. 16 00:01:10.475 --> 00:01:14.955 And for those of you joining us for the first time, it's always just good to, share this. 17 00:01:14.955 --> 00:01:16.975 Webinar Wednesday is a great place 18 00:01:17.275 --> 00:01:21.775 to talk about marketing tips for growing your community and monetizing your community. 19 00:01:22.155 --> 00:01:32.310 You know, launching a website is very easy with, you know, all the turnkey themes and templates out there, but growing and cultivating a community does require some time, some skill, 20 00:01:32.770 --> 00:01:34.390 some passion, and some love. 21 00:01:34.450 --> 00:01:42.555 So what we like to talk about in webinar Wednesdays are ways to potentially increase your website traffic, how to nurture visitors and turn them into members, 22 00:01:42.935 --> 00:01:45.835 identifying revenue opportunities, and one of my favorite, 23 00:01:46.295 --> 00:01:48.875 favorites is how to improve your website's navigation. 24 00:01:49.015 --> 00:01:55.299 I always feel that a clear and concise navigation plan where people click, where people go on your site. 25 00:01:55.360 --> 00:02:03.119 The less cluttered it is, and more clear it is, the higher your chances are to convert that person into whatever action you're hoping they take on your site. 26 00:02:03.119 --> 00:02:04.900 Whether it's signing up for a newsletter, 27 00:02:05.360 --> 00:02:10.535 paying for a membership level, or or some kind of product or service, or just registering for an event. 28 00:02:10.914 --> 00:02:17.575 So if you have questions on these things, this is a great place to ask them, and we hope to get to as many questions as possible today in the webinar. 29 00:02:18.114 --> 00:02:18.515 Alright. 30 00:02:18.515 --> 00:02:24.800 So before we get started with tip of the week, we have quite a few lab updates that were actually more than this. 31 00:02:24.959 --> 00:02:27.780 I think the last two or three weeks was the most comprehensive 32 00:02:28.480 --> 00:02:31.760 number of updates we've been able to push, into the platform. 33 00:02:31.760 --> 00:02:33.855 They're all done behind the scenes for you. 34 00:02:34.175 --> 00:02:36.435 And basically the goal is to add more functionality 35 00:02:37.135 --> 00:02:38.114 here for you. 36 00:02:38.415 --> 00:02:43.394 And the first one I want to go over is you now have the ability to control the order 37 00:02:44.095 --> 00:02:47.155 of the elements inside of the members profile 38 00:02:47.799 --> 00:02:48.439 overview tab. 39 00:02:48.439 --> 00:03:02.060 Now this is actually a pretty big and substantial update because before this, and Colette knows this from New Zealand there, you'd have to go in and edit the widget, and customize the code, and manually move these elements around, 40 00:03:02.795 --> 00:03:05.835 which isn't the easiest thing to do actually, for that. 41 00:03:05.835 --> 00:03:09.195 So it was pretty requested, and we've now made it available. 42 00:03:09.195 --> 00:03:14.475 Let me show you guys how this one works, and I think a lot of you will want to take advantage of this. 43 00:03:14.475 --> 00:03:18.370 So I have our sample dog groomer demo website here, 44 00:03:18.830 --> 00:03:21.730 and let's just look at one of the member profiles here. 45 00:03:22.590 --> 00:03:25.250 Alright. Let's take a check out bad hair day. 46 00:03:27.805 --> 00:03:33.825 Okay great. So the profile overview tab is that that first usually the first tab you see here. 47 00:03:34.365 --> 00:03:40.945 And you can certainly choose if the map shows or not as one of the settings, but you can't really choose the position 48 00:03:41.710 --> 00:03:46.770 of these elements. So this is the contact details information. The additional listing details 49 00:03:47.550 --> 00:03:48.370 are here. 50 00:03:48.510 --> 00:03:54.545 I know a lot of times the people want the about description of a member to show at the top. 51 00:03:55.245 --> 00:04:02.545 So until then you'd have to go into this widget and just move these elements around in the code, which again, was very cumbersome and and usually required 52 00:04:03.565 --> 00:04:05.725 you to work with a developer to get that done. 53 00:04:05.725 --> 00:04:10.569 So let me show you how you can now reorder and change these things, pretty easily. 54 00:04:10.569 --> 00:04:15.230 And you could do it on a per membership level. So for different membership levels, 55 00:04:15.610 --> 00:04:18.669 you can have different things. The order can be different. 56 00:04:19.050 --> 00:04:23.505 So this person, bad hair day. Let's see what membership level they are first. 57 00:04:26.065 --> 00:04:30.085 Okay. Here we go. So they are the gold plan. So let's go ahead and edit, 58 00:04:30.465 --> 00:04:34.085 the gold plan membership level, and I'll start from the dashboard here. 59 00:04:34.785 --> 00:04:40.470 You wanna go to your finance tab, manage products, and I'll go ahead and edit the gold plan here. 60 00:04:41.810 --> 00:04:43.830 So you'll find the settings for this 61 00:04:44.130 --> 00:04:46.630 in the profile tab, the third tab here. 62 00:04:46.850 --> 00:04:51.509 And if you scroll down, so first you can choose what information they can or can't enter. 63 00:04:51.845 --> 00:04:57.225 If you scroll down here, everyone's gonna have the same thing. Profile page overview tab order. 64 00:04:57.925 --> 00:05:01.705 So by default it's the Google map, their personal quote or motto, 65 00:05:02.165 --> 00:05:07.670 their contact details information, their additional listing details, and then the about me is at the bottom. 66 00:05:08.450 --> 00:05:13.350 So what you can do actually is you can also choose even not to display 67 00:05:13.890 --> 00:05:17.910 one of these elements. So maybe for the lower tiered membership levels, 68 00:05:18.370 --> 00:05:21.750 you really just show the about me and not the extra information. 69 00:05:21.810 --> 00:05:25.405 So now it's really easy to turn these things on and off. 70 00:05:25.405 --> 00:05:28.545 But let's say we wanted to move the about me at the top, 71 00:05:28.925 --> 00:05:34.205 so it's giving me a warning because it's just saying make sure that I choose a different position for each one. 72 00:05:34.205 --> 00:05:37.420 So right now it's five and five, which which I'm certainly gonna do that. 73 00:05:37.420 --> 00:05:41.680 Let's actually just flip a few things around. Let's put the personal quote first, 74 00:05:42.140 --> 00:05:43.520 then the about section, 75 00:05:44.540 --> 00:05:46.000 and then we can do, 76 00:05:46.860 --> 00:05:48.080 the contact details 77 00:05:49.085 --> 00:05:51.265 and the listing details. And we'll put 78 00:05:51.965 --> 00:05:53.985 sorry. We'll put the map at the bottom 79 00:05:54.845 --> 00:05:59.185 and the about me second. So there we go. So personal quote at the top, about me, 80 00:05:59.725 --> 00:06:03.425 contact details, listing details, and Google Maps. Let's save the changes. 81 00:06:05.780 --> 00:06:06.280 Okay. 82 00:06:06.740 --> 00:06:08.840 And let's just refresh this page. 83 00:06:10.260 --> 00:06:12.600 Okay. Great. So now we can see 84 00:06:12.980 --> 00:06:15.720 the quote is at the top, and then it's the about section, 85 00:06:16.065 --> 00:06:21.505 and then it goes nicely into the contact information, the additional details, and then the map at the bottom. 86 00:06:21.505 --> 00:06:23.185 So it really does look nice. 87 00:06:23.185 --> 00:06:28.065 Maybe the map would actually look nicer after the contact information because the the location is here. 88 00:06:28.065 --> 00:06:29.700 Let me just switch that real quick. 89 00:06:30.420 --> 00:06:31.220 So let's put, 90 00:06:31.780 --> 00:06:33.160 the map at the end. 91 00:06:33.540 --> 00:06:36.440 So let's switch listing details and contact details. 92 00:06:39.860 --> 00:06:40.360 Perfect. 93 00:06:41.955 --> 00:06:48.134 So now contact information, and it's nice that the map is under there because it kinda corresponds to the location information, 94 00:06:49.155 --> 00:06:50.055 that's here. 95 00:06:50.594 --> 00:06:54.354 So guys, it's pretty self explanatory. You can do this on a per membership level basis. 96 00:06:54.354 --> 00:06:56.134 And what I love even more is 97 00:06:56.500 --> 00:06:58.180 you can actually turn off these. 98 00:06:58.180 --> 00:07:06.680 So maybe for your lower tiered members, you don't show certain things, and you, you know, you wanna encourage them to upgrade to a higher tiered level, so they have a more decorated member profile. 99 00:07:07.060 --> 00:07:09.240 Alright guys. I'll move on. We have 100 00:07:09.574 --> 00:07:12.155 some, more updates here. This is another 101 00:07:12.695 --> 00:07:13.335 huge one. 102 00:07:13.335 --> 00:07:18.715 This has been requested maybe for over four three or four years, and we've just had a few roadblocks in the way. 103 00:07:18.775 --> 00:07:20.155 And we're finally happy 104 00:07:20.535 --> 00:07:23.419 to roll this out for everyone. It's the admin role permission. 105 00:07:23.419 --> 00:07:37.440 So if you have teammates or staff or you hire a developer for working on your site, you know, there's areas of your admin area that you don't want them to access like your payment processing, it could be your finance, just depending on what their role is with your organization. 106 00:07:38.435 --> 00:07:43.095 You just don't want to provide them certain access to areas of your admin. 107 00:07:43.395 --> 00:07:45.575 So what you can do now, and 108 00:07:46.355 --> 00:07:48.535 let me show you where this is. This is under, 109 00:07:49.955 --> 00:07:51.875 the settings, and you have two things. 110 00:07:51.875 --> 00:07:56.740 So you have the admin accounts of the site, and then you have admin roles. 111 00:07:57.440 --> 00:08:02.020 And in a nutshell, we've created some default roles for you guys like a content manager, 112 00:08:03.120 --> 00:08:06.259 a member manager, someone with full access, or developer. 113 00:08:07.965 --> 00:08:11.345 But what what you've we've done here is all the links in the sidebar. 114 00:08:11.725 --> 00:08:15.665 Let's click on add new roles, so you can actually create your own custom roles 115 00:08:15.965 --> 00:08:16.945 for your organization. 116 00:08:17.085 --> 00:08:23.380 Maybe you have certain nicknames and things you want to call them, but essentially what you're doing is you're just gonna check 117 00:08:24.180 --> 00:08:27.780 this all corresponds to the links available in the side menu here. 118 00:08:27.780 --> 00:08:31.160 So you can just check the ones that they have access to 119 00:08:31.620 --> 00:08:34.679 and then give it a nickname. So let me just create 120 00:08:35.034 --> 00:08:36.414 a sample role here. 121 00:08:37.034 --> 00:08:46.495 Probably just wanna stick with the basic ones we've created for you, the default ones, but I'll just go ahead and add this limited functionality here and and save the changes. 122 00:08:49.350 --> 00:08:50.810 So now I have this new, 123 00:08:51.269 --> 00:08:55.850 custom admin role and it's called sample role. Once you create your roles, 124 00:08:56.389 --> 00:09:00.550 then that's you wanna go and you can assign different admins to those roles. 125 00:09:00.550 --> 00:09:02.889 So let's edit this one here. 126 00:09:03.644 --> 00:09:05.985 So we have a Rick has a sample here, 127 00:09:06.445 --> 00:09:09.084 and you can click on admin role. 128 00:09:09.084 --> 00:09:13.824 And you have our master default admin roles, or you can assign the sample role. 129 00:09:13.884 --> 00:09:17.600 And they'll just be limited to the links that you've made available. 130 00:09:18.300 --> 00:09:25.580 And even if they have direct acts, like a direct link to some pages in your admin, they still won't be able to penetrate and get into those pages. 131 00:09:25.580 --> 00:09:35.555 So it asks asks as a nice level of security for your site also, and super helpful if you're working with a developer, or you have some staff helping you, you know, publish content on your site. 132 00:09:35.555 --> 00:09:37.895 They don't need the full access to the admin. 133 00:09:38.515 --> 00:09:42.515 So that's available for everyone. Alright. Let's move on here. A lot of things to cover. 134 00:09:42.515 --> 00:09:46.535 So this one's also been asked in the Facebook group. 135 00:09:47.120 --> 00:09:51.779 New members only settings specifically for the member profile pages. 136 00:09:52.400 --> 00:10:06.214 Before there were members only settings where you had to be a member in order to view either the member search results or the member profile pages, but a lot of people said I only want registered members to fill out, for example, the write a review page. 137 00:10:06.214 --> 00:10:09.035 So only if you're a logged in member could you write a review. 138 00:10:09.334 --> 00:10:18.810 And then things like contacting a member, only if you're a logged in member do I want you to be able to see this page, like the the members connect page. 139 00:10:19.190 --> 00:10:23.050 So let me show you where those settings are guys. What you wanna do is 140 00:10:23.670 --> 00:10:25.450 go to your edit post settings. 141 00:10:26.390 --> 00:10:32.455 So member listings are a type of posts for the member post just like everything else, coupons and things like that. 142 00:10:32.595 --> 00:10:37.415 A little bit different here. So we can go to the listing or the member listing that you have, 143 00:10:37.875 --> 00:10:41.370 and let's edit this. And if you have the members only add on, 144 00:10:41.850 --> 00:10:43.790 you have these additional settings 145 00:10:44.330 --> 00:10:45.870 for the member listings. 146 00:10:46.730 --> 00:10:49.710 And basically, it's the members only access settings. 147 00:10:50.170 --> 00:10:52.589 And what you have here are actually check boxes. 148 00:10:52.650 --> 00:11:05.805 So if you protect the member search results pages, if you want them protected you can go ahead and check this, and now only logged in members, logged in visitors would be able to even view the search with member search results on your site. 149 00:11:05.805 --> 00:11:08.144 You can protect the member profile pages. 150 00:11:08.550 --> 00:11:12.710 You can protect the contact page, the page where you would send the member message. 151 00:11:12.710 --> 00:11:17.850 And this is the one that's come up a lot in the Facebook group is protecting the write a review page. 152 00:11:18.150 --> 00:11:24.425 So maybe you want it to be that everything is public except if you want to write a review you have to register 153 00:11:24.725 --> 00:11:27.865 on the site first. So let me just go ahead and save this, 154 00:11:29.525 --> 00:11:33.065 and let me make sure I'm logged out of this account. 155 00:11:34.320 --> 00:11:36.740 And then let's go and attempt to write a review, 156 00:11:37.760 --> 00:11:38.500 for this 157 00:11:39.440 --> 00:11:42.900 this cute dog here. Alright. So if we click on write a review, 158 00:11:43.280 --> 00:11:45.855 it now says this content is for members only. 159 00:11:46.095 --> 00:11:54.035 For access, please log in or become a member, and it has the respective links to do, either, or I could just go back to the previous page. 160 00:11:54.654 --> 00:11:55.875 So those are new settings, 161 00:11:56.415 --> 00:11:59.475 to protect some of the members' content on your site. 162 00:12:00.240 --> 00:12:00.480 Okay. 163 00:12:00.480 --> 00:12:06.340 This one also was requested multiple times in the Facebook group, and I thought it was a fantastic idea especially 164 00:12:06.960 --> 00:12:11.380 especially when you're on mobile devices. And let me show you exactly what it can do. 165 00:12:11.440 --> 00:12:16.795 Basically, it can add an x to clear the location or keyword input fields, 166 00:12:17.095 --> 00:12:20.395 search fields on your site. So let's go to the homepage of this site here, 167 00:12:20.855 --> 00:12:26.235 and let me actually quickly add the keyword search here in the header and 168 00:12:26.920 --> 00:12:28.540 in the main homepage search. 169 00:12:28.920 --> 00:12:32.300 So for the header, we're gonna do the keyword plus location. 170 00:12:33.880 --> 00:12:38.780 And for the homepage layout, let's choose the keyword plus location as well. 171 00:12:39.695 --> 00:12:48.975 So this will also work if you're searching for example coupons, and there's a keyword and a location field for the coupons or events, you're still gonna get this nice x button. 172 00:12:48.975 --> 00:12:52.435 And if you're also using the add on to detect visitor location, 173 00:12:52.880 --> 00:12:54.820 it's a nice add on but sometimes, 174 00:12:55.839 --> 00:13:02.820 you're on mobile and you don't really want to search that location that it's picking up, you want to clear the location field and type your own in. 175 00:13:03.120 --> 00:13:05.200 This x now makes it really easy. 176 00:13:05.200 --> 00:13:10.895 So so here we have two keyword and location search modules, one in the header and one over here. 177 00:13:10.895 --> 00:13:14.675 Now watch what happens as I type. I'm just gonna type my name in here. 178 00:13:14.735 --> 00:13:18.255 We now have this x here, this this x button here. 179 00:13:18.255 --> 00:13:21.475 And if I do a location as well, I'll just do Los Angeles. 180 00:13:22.710 --> 00:13:27.990 We also have this x here. And if I just click it, it'll clear the field. 181 00:13:27.990 --> 00:13:31.930 So it's really simple what it does. And here's another one here. 182 00:13:32.310 --> 00:13:36.150 And I'll show you what it looks like on mobile so you can see why it's beneficial. 183 00:13:36.150 --> 00:13:40.305 Here it's a little easy because I could easily just highlight the whole field with my mouse. 184 00:13:40.845 --> 00:13:42.865 But when we get on a mobile device, 185 00:13:43.324 --> 00:13:45.904 if I scroll down and I make it the screen smaller, 186 00:13:46.524 --> 00:13:52.180 we can see that it's kinda hard if I was on my phone to kinda get to all the letters real quick. 187 00:13:52.180 --> 00:13:57.459 So now I could just use my finger and clear the field. So everyone has this available now. 188 00:13:57.459 --> 00:14:02.899 It's not really intrusive, it's just more of a quality of life feature now built into the Brilliant Directories platform. 189 00:14:02.899 --> 00:14:04.199 So everyone has 190 00:14:04.545 --> 00:14:07.825 these nice little x's, and it's pretty standard if you go to most sites. 191 00:14:07.825 --> 00:14:11.285 So I'm glad we added that in there. Alright. This one is great. Also, 192 00:14:11.585 --> 00:14:18.305 there is a new banner ad placement, and it's basically gonna be the last photo in a photo album gallery. 193 00:14:18.305 --> 00:14:30.980 Now a lot of for example, real estate sites like Zillow or Redfin, as you're scrolling through the pictures of the house, if you do one extra scroll through the gallery, you'll notice it's some kind of a banner ad, or promotion. 194 00:14:31.535 --> 00:14:38.115 And now you guys can have that as well, and I'll show you exactly where that is, and what it can look like. 195 00:14:38.975 --> 00:14:43.075 So it's also gonna be in your design settings. So this is where you manage, 196 00:14:43.455 --> 00:14:45.155 your standard banner ads. 197 00:14:45.740 --> 00:14:50.320 And there's a new one here for everyone. It's called photo albums banner ad. 198 00:14:50.940 --> 00:14:54.860 And what you can do is you can use a Google ad, you can use your own. 199 00:14:54.860 --> 00:14:58.800 I think the best use of this would be to self promote something on your site. 200 00:14:59.065 --> 00:15:10.605 Create a nice banner that says want to add your own content, or you can if you're promoting an event or something you're doing on your site, I think that would be a great place for to put it at the end of the photo albums. 201 00:15:10.745 --> 00:15:17.510 So in this case, I've just put a little banner here of a dog show, and I'm linking it to an event on my own website. 202 00:15:17.970 --> 00:15:19.190 And I actually forgot 203 00:15:20.290 --> 00:15:21.910 what post type I did. 204 00:15:22.370 --> 00:15:25.269 A photo album. Perfect. So let's view this photo album. 205 00:15:26.850 --> 00:15:30.470 Okay cool. So here's a photo album that one of the members on my site published. 206 00:15:31.145 --> 00:15:36.585 And this is gonna be that banner ads gonna apply to any type of post that's a photo album post. 207 00:15:36.585 --> 00:15:37.645 So if it's a classifieds, 208 00:15:38.265 --> 00:15:43.805 product, properties, or photo album, that one banner ads gonna show at the end of all of them 209 00:15:44.105 --> 00:15:45.405 for right now. So 210 00:15:45.899 --> 00:15:50.319 if you do enable that banner ad spot, if somebody is clicking through the photo album, 211 00:15:51.259 --> 00:15:54.860 they can now see this is the banner ad that I added. 212 00:15:54.860 --> 00:15:58.240 And if I click on it, obviously you can link it anywhere you want. 213 00:15:58.835 --> 00:16:04.615 In this case, I'm linking it to an event that I'm promoting on my own site, the Westminster Kennel Club dog show. 214 00:16:04.675 --> 00:16:05.715 So this is now available. 215 00:16:05.715 --> 00:16:12.275 Interested to see how people use this because you can do so many things when you can have a new placement for a call to action on your site. 216 00:16:12.275 --> 00:16:21.830 So you can just use it as standard banner ad space, you can self promote your content, you can sell that spot to your members as like a super place for them to get featured or promoted. 217 00:16:22.210 --> 00:16:28.965 It is definitely high real estate if, if your site has a lot of photo album type of features, maybe it's a classified 218 00:16:29.825 --> 00:16:31.765 site or property site. 219 00:16:32.145 --> 00:16:33.125 You now have 220 00:16:33.425 --> 00:16:35.365 this banner ad spot available. 221 00:16:36.785 --> 00:16:41.430 Alright, we're almost through this list here. Alright, this one also came up in the Facebook group. 222 00:16:41.830 --> 00:16:46.089 The ability to set background colors for your different pricing page titles. 223 00:16:46.870 --> 00:16:51.589 This one is is pretty fun and it can help decorate your pricing page just a bit more. 224 00:16:51.589 --> 00:16:58.704 So, when we're on the pricing page, a lot of you are familiar with this if you watch the quick start video on how to set up your pricing page. 225 00:16:59.005 --> 00:17:00.524 You can end up with something like this. 226 00:17:00.524 --> 00:17:06.065 Maybe you have one level, maybe you have 10 levels, but in the design settings is where you choose 227 00:17:06.444 --> 00:17:08.549 the background color of this title here. 228 00:17:08.549 --> 00:17:11.429 And let me just change it to something else so we can all see that. 229 00:17:11.429 --> 00:17:13.130 I'll change it to like a sky blue. 230 00:17:13.509 --> 00:17:20.569 The one place where you can change that it is in the additional design settings and we see here that we have pricing title background 231 00:17:21.029 --> 00:17:25.305 and then the font color because the the font color needs to be something to contrast. 232 00:17:25.305 --> 00:17:27.885 So let's set this to something a little lighter, 233 00:17:28.265 --> 00:17:31.005 baby blue there, and let's change the color, 234 00:17:32.105 --> 00:17:32.605 to 235 00:17:33.465 --> 00:17:37.165 something like a little darker font. So let's save the changes, 236 00:17:38.580 --> 00:17:40.520 And I'll go ahead and refresh the page. 237 00:17:42.500 --> 00:17:47.320 So now it's using the baby blue and the darker font color for the text. 238 00:17:47.620 --> 00:17:52.735 So up until now you've been kinda limited to just all the titles being the same color. 239 00:17:52.735 --> 00:17:54.355 But now what you can do, 240 00:17:54.815 --> 00:17:57.315 and I'm just gonna show you guys something because it's gonna correspond. 241 00:17:57.935 --> 00:18:03.475 You guys have default button colors. So you have button primary, button info, button success, 242 00:18:04.190 --> 00:18:07.170 warning, danger, and default. And generally people will choose 243 00:18:07.550 --> 00:18:12.510 six colors for these different button colors that kind of match the theme of your site. 244 00:18:12.510 --> 00:18:13.970 So what you can do now 245 00:18:14.430 --> 00:18:15.890 is let's go to, 246 00:18:16.430 --> 00:18:19.090 the menu manager and edit this pricing menu. 247 00:18:20.285 --> 00:18:22.865 And let's go to the pricing page menu. 248 00:18:24.605 --> 00:18:32.684 Now the reason the system knows that this is a title, and many of you are familiar with this, if you toggle so this is our pricing menu, gold, silver, bronze. 249 00:18:32.684 --> 00:18:35.380 We can open this. It's It's all the features and benefits listed. 250 00:18:35.600 --> 00:18:39.140 But I can leave them closed for now. If we if we toggle open this edit, 251 00:18:39.679 --> 00:18:42.020 all those titles have the word title 252 00:18:42.720 --> 00:18:45.380 for the text link CSS class, 253 00:18:45.695 --> 00:18:47.934 which is fine. Title, title, title. 254 00:18:47.934 --> 00:18:51.554 That's how the system knows that that's the title and to apply the rules 255 00:18:51.855 --> 00:18:56.995 that we have in the design settings. Simple enough. You don't have to do any complicated coding. 256 00:18:57.375 --> 00:18:59.795 If we wanted to change the color now, 257 00:19:00.440 --> 00:19:04.060 what we can do is we have those six button colors available. 258 00:19:04.680 --> 00:19:06.380 What we can do is for example, 259 00:19:07.080 --> 00:19:08.140 background danger. 260 00:19:09.000 --> 00:19:13.420 And if you don't know what it is, they're they're the names of the button colors in your design settings. 261 00:19:13.745 --> 00:19:14.625 We can do, 262 00:19:15.105 --> 00:19:16.165 background warning, 263 00:19:16.865 --> 00:19:19.605 and let's do another one, background primary. 264 00:19:21.505 --> 00:19:23.765 And if we go ahead and save the changes, 265 00:19:24.785 --> 00:19:25.950 I think it should work. 266 00:19:26.750 --> 00:19:27.730 We should have 267 00:19:30.029 --> 00:19:34.850 different background colors for each one. So now because I put b g hyphen 268 00:19:35.230 --> 00:19:39.309 primary or whatever, it's gonna override what happened in the design settings. Alright. 269 00:19:39.309 --> 00:19:40.690 Now that's pretty self explanatory. 270 00:19:41.275 --> 00:19:42.895 And the last thing for today, 271 00:19:43.275 --> 00:19:49.054 adding videos into your web pages and posts. And I'll just show you one quick, example of this. 272 00:19:49.515 --> 00:19:55.535 So before it was kinda clunky and it it wasn't very smooth adding like a YouTube video embed into into 273 00:19:55.990 --> 00:19:59.990 a static page that you create or a blog post you create, but now it's a lot better. 274 00:19:59.990 --> 00:20:03.289 You guys maybe noticed that we've updated our text editor 275 00:20:03.750 --> 00:20:04.250 here. 276 00:20:04.630 --> 00:20:12.565 So let me just go ahead and clear this out, and let's add a YouTube video, And I wanna show you how you can align and move the video on a page. 277 00:20:13.505 --> 00:20:16.885 So we'll use this video here. All you need to do is copy the link 278 00:20:17.825 --> 00:20:18.645 of the video. 279 00:20:18.945 --> 00:20:22.485 You don't need the embed code or anything, so that's super helpful and convenient. 280 00:20:23.059 --> 00:20:27.160 And what I'll do is I'll just go ahead and add it here. There's a video icon 281 00:20:27.780 --> 00:20:32.919 and you can certainly add the embed code. I find it very easy to just paste the URL. 282 00:20:34.020 --> 00:20:37.480 And now the video is here, but this is the nice part. 283 00:20:37.725 --> 00:20:41.485 You really were limited as to the position of the video prior to this. 284 00:20:41.485 --> 00:20:46.385 Now you can click on the video and you have these editor settings that we never had before. 285 00:20:46.525 --> 00:20:49.424 So what I want to do for example is align this left 286 00:20:49.740 --> 00:20:54.720 and maybe I want to make it a little smaller, and then I wanna make sure that it's in line. 287 00:20:55.100 --> 00:20:57.360 And what's really nice here, whoops, 288 00:20:59.020 --> 00:21:01.040 is you can start adding text 289 00:21:01.420 --> 00:21:04.785 and it can be on the side of the video. 290 00:21:04.845 --> 00:21:08.065 And I'll just go ahead and save this very simple example here. 291 00:21:10.125 --> 00:21:11.665 And we can view the page. 292 00:21:13.565 --> 00:21:18.660 So we can see we have a video with the text on the side, so you can talk about the video here. 293 00:21:18.660 --> 00:21:24.500 You can put the video on the right or the left, or if you just wanted it centered or full width, you can certainly do so now. 294 00:21:24.500 --> 00:21:35.075 So if you guys ever wanted to add videos into your blog posts, or maybe you're posting an event on your site, now you can add videos, and then align it left or right as needed. 295 00:21:35.075 --> 00:21:38.995 It's much easier to do that kind of stuff now. So lots of updates there. 296 00:21:38.995 --> 00:21:41.335 We had more, we kind of limited it to these 297 00:21:41.635 --> 00:21:46.275 for this week. If you have any questions about these, feel free to ask them in the Facebook group. 298 00:21:46.275 --> 00:21:49.870 We'll definitely be happy to answer more of the questions there. 299 00:21:50.890 --> 00:21:51.390 Alright. 300 00:21:51.450 --> 00:21:55.549 You guys are stuck with us for a while now deep into the webinar with all these lab updates. 301 00:21:55.690 --> 00:21:57.789 David, let's get to some of the fun stuff. 302 00:21:58.330 --> 00:22:03.309 Often times, people ask this question, how can I create and sell event tickets 303 00:22:03.794 --> 00:22:05.975 with my Brilliant Directories website? 304 00:22:06.355 --> 00:22:16.134 And actually with the release of the sell digital downloads add on that we had several months ago, now it's actually really easy, and there's a lot of additional built in functionality 305 00:22:16.514 --> 00:22:17.414 that can add 306 00:22:17.715 --> 00:22:19.095 higher levels of value 307 00:22:19.549 --> 00:22:23.169 on managing your events, managing the people who buy event tickets, 308 00:22:23.549 --> 00:22:29.330 and just having a little bit more control and view as to how much revenue your events are creating. 309 00:22:29.470 --> 00:22:41.015 Dave, I know you put this presentation together so I'm gonna pass it to you, and maybe you can tell us a little bit more about the benefits of being able to do this, and in what scenarios we would want to sell, event tickets through, our websites. 310 00:22:41.554 --> 00:22:45.975 So this has always been a pretty common feature request for Brilliant Directories. 311 00:22:46.519 --> 00:22:53.419 And once we released the cell digital downloads add on, that really facilitated the way to manage the entire 312 00:22:54.600 --> 00:22:56.220 event management process 313 00:22:56.600 --> 00:22:59.740 all on the Brilliant Directories website. So before, you could post 314 00:23:00.135 --> 00:23:00.635 events, 315 00:23:01.015 --> 00:23:06.155 on your website, but then you'd have to link out to a third party site like Eventbrite or Ticketmaster 316 00:23:06.855 --> 00:23:09.115 to actually sell the events, process payments 317 00:23:09.415 --> 00:23:13.440 for the tickets, you know, manage people who have VIP'd to the event, things like that. 318 00:23:13.919 --> 00:23:19.220 So now with the sell digital downloads add on, you can repurpose the digital downloads, 319 00:23:19.759 --> 00:23:20.820 for ticket sales. 320 00:23:21.279 --> 00:23:28.340 So this is a great way to monetize your community if if you do host events and you want to sell tickets to your members. 321 00:23:28.715 --> 00:23:32.655 Tickets can obviously be sold for any kind of event whether it's in person, 322 00:23:33.115 --> 00:23:34.415 or an online event. 323 00:23:34.715 --> 00:23:39.855 And like Jason mentioned, you can keep track of your ticket sales, who's purchased tickets, 324 00:23:40.235 --> 00:23:42.395 and you can export that information as well. 325 00:23:42.395 --> 00:23:48.130 So if you wanted to sort it in Excel or maybe imported into some other program, you can do that. 326 00:23:48.590 --> 00:23:49.809 And like I mentioned, 327 00:23:50.110 --> 00:23:55.809 this really contains the entire event registration process all to your Brilliant Directories website. 328 00:23:55.870 --> 00:23:58.904 So this is really great if you, the website owner, 329 00:23:59.284 --> 00:24:04.184 wants to sell tickets for an event that you're hosting. Perfect. Perfect. Well, 330 00:24:04.565 --> 00:24:06.085 we had a lot of BD lap updates. 331 00:24:06.085 --> 00:24:13.880 So let's just dive into kind of the tutorial for this, and I think this is gonna help people a lot here, on the webinar and the Facebook group as well. 332 00:24:13.940 --> 00:24:17.960 Definitely. So yeah. Step one, creating and publishing an event post. 333 00:24:18.419 --> 00:24:19.380 Alright. So let's just see. 334 00:24:19.380 --> 00:24:23.140 We're gonna continue using the dog groomer site that we've been using as the example. 335 00:24:23.140 --> 00:24:28.075 So let's just check out that site, and let's go to forward slash events. 336 00:24:28.775 --> 00:24:34.535 And as the admin of the site, David, you created this event here, the Westminster Kennel Club dog show. 337 00:24:34.535 --> 00:24:38.330 Right? Yeah. So this is just your standard event post. Has information, 338 00:24:38.630 --> 00:24:42.330 like, when the event starts, when it ends, general information. 339 00:24:42.789 --> 00:24:48.250 And then if you scroll down a little bit, you'll see that we added, some links to actually purchase tickets. 340 00:24:48.309 --> 00:24:52.090 Okay. So this is all just in the description of the event here. Right? 341 00:24:52.735 --> 00:24:55.955 Exactly. Okay. Great. So publish an event. 342 00:24:56.255 --> 00:24:57.075 Easy to do. 343 00:24:57.774 --> 00:25:00.034 Step two, create a digital product. 344 00:25:00.255 --> 00:25:04.735 So so this is where the sell digital products add on really comes into play. 345 00:25:04.735 --> 00:25:06.914 What you'll wanna do is you'll want to 346 00:25:07.399 --> 00:25:09.260 utilize the add on to 347 00:25:09.640 --> 00:25:14.440 create digital products. Now these digital products will be the tickets that you were selling. 348 00:25:14.440 --> 00:25:23.355 So in our example, we had kind of just a general admission ticket and then an early bird, and then you can see we limited to only a hundred spots, 349 00:25:23.655 --> 00:25:27.095 and then we also offer the standard VIP ticket. 350 00:25:27.095 --> 00:25:35.570 So basically, what we did is we published three digital downloads, which in this case are tickets, one for each of those variations. 351 00:25:36.350 --> 00:25:40.450 So let's take a look at those. So I just logged in as the admin contributor here. 352 00:25:40.750 --> 00:25:46.929 So I can publish blog articles, events, and I you just assign these to yourselves and and also digital products. 353 00:25:47.645 --> 00:25:51.105 So let's look at the three digital products that I created in this example. 354 00:25:51.965 --> 00:25:53.505 So here are the three 355 00:25:53.885 --> 00:25:55.424 ticket options. Right, Dave? 356 00:25:55.965 --> 00:26:01.184 Let's dig deep. Let's actually look at the VIP early bird. So let's edit this. 357 00:26:02.510 --> 00:26:06.350 So we did a few things here. First, we set it to be published. 358 00:26:06.350 --> 00:26:10.690 We gave it a name, $20 VIP early bird. We gave it a price. 359 00:26:10.990 --> 00:26:13.250 And in this case, we also gave it a quantity. 360 00:26:14.030 --> 00:26:21.294 So after this quantity is reached, one of the nice features features of the sell digital downloads add on is, 361 00:26:22.015 --> 00:26:23.615 the product is no longer available. 362 00:26:23.615 --> 00:26:30.595 So whether it's a physical product or intangible products and services such as an event ticket, you can certainly set a quantity limit. 363 00:26:31.000 --> 00:26:33.960 And then the rest is just, pretty standard stuff. 364 00:26:33.960 --> 00:26:38.539 What's really nice about the digital products also is after somebody purchases this product, 365 00:26:38.919 --> 00:26:43.080 you can actually redirect them to a custom thank you page that you create. 366 00:26:43.080 --> 00:26:46.220 Maybe there's additional information about what they just purchased, 367 00:26:46.654 --> 00:26:51.235 or if you didn't wanna do that, you can send them a confirmation email. You can create a custom 368 00:26:51.695 --> 00:27:01.350 email that they receive after purchasing this specific product, with additional information or pertinent information they may need for the event in this case, or you could do both. 369 00:27:01.350 --> 00:27:07.370 You can send them to a thank you page, and you can send them a confirmation email with the relevant information about, 370 00:27:07.750 --> 00:27:08.490 their purchase. 371 00:27:08.950 --> 00:27:17.655 In this example, when you're selling event tickets, you may want to include printout that you wanna require your guests to print and bring to the event. 372 00:27:17.655 --> 00:27:18.715 Maybe that includes 373 00:27:19.095 --> 00:27:21.835 driving directions to the event facility. Maybe it includes 374 00:27:22.375 --> 00:27:23.115 a general 375 00:27:23.495 --> 00:27:29.655 printout ticket so that the people managing the event can confirm that they actually did purchase the ticket. 376 00:27:29.655 --> 00:27:30.795 They have this printout. 377 00:27:31.100 --> 00:27:32.880 And then because you can track 378 00:27:33.180 --> 00:27:34.480 who purchases tickets 379 00:27:34.780 --> 00:27:39.740 on the BD site, you can match up that list with the people who bring the printout. 380 00:27:39.740 --> 00:27:42.460 So there's some different ways you can utilize those features. 381 00:27:42.460 --> 00:27:45.655 It really just depends on how you want to manage the site. 382 00:27:45.655 --> 00:27:47.595 And then going back to the quantity available, 383 00:27:47.975 --> 00:27:55.115 because we did limit this to a hundred, you know, oftentimes with events, you have those early bird packages, which are at a discounted price. 384 00:27:55.175 --> 00:28:07.770 So once these are sold out, people will no longer longer be able to purchase the VIP ticket at $20, which will force them to then purchase the VIP ticket at $40, which is that third ticket variation that we created. 385 00:28:07.990 --> 00:28:11.510 That's right. And actually, let's take a look at one of these, tickets here. 386 00:28:11.510 --> 00:28:14.305 So let's click on the $10 general admission. 387 00:28:16.365 --> 00:28:17.485 So this would be, 388 00:28:17.805 --> 00:28:23.165 the page where you can, purchase the, and you could decorate this page a bit better, if you like. 389 00:28:23.165 --> 00:28:27.745 But, there's a purchase now button, and, it is for purchasing the $10 390 00:28:28.050 --> 00:28:29.510 general admission ticket. 391 00:28:29.970 --> 00:28:36.150 Yeah. So that was step three, linking to all of those purchase pages for the tickets 392 00:28:36.770 --> 00:28:38.390 on that event post. 393 00:28:38.770 --> 00:28:41.190 Okay. Link to the buy page in the description 394 00:28:41.794 --> 00:28:43.794 of the event and the ticket post. 395 00:28:44.355 --> 00:28:46.534 So let's see how we how we did that actually. 396 00:28:47.315 --> 00:28:51.654 So if we go to let's go to the admin area. Let me close down some of these windows. 397 00:28:53.235 --> 00:28:55.895 Okay. Great. And let's look at all of my 398 00:28:56.970 --> 00:28:57.929 digital products here. 399 00:28:57.929 --> 00:29:02.910 So I have the three here, and I can certainly click on view post for all three of these. 400 00:29:06.410 --> 00:29:11.150 Perfect. So this is the URL up here for the $10 admission, 401 00:29:13.915 --> 00:29:14.895 the $20, 402 00:29:15.434 --> 00:29:16.735 and the $40. 403 00:29:17.275 --> 00:29:21.215 So what we did is we just took these URLs, and let's actually go to the events 404 00:29:21.595 --> 00:29:22.095 host 405 00:29:22.475 --> 00:29:24.575 that we created. So we'll go to events, 406 00:29:24.955 --> 00:29:25.775 view events, 407 00:29:26.830 --> 00:29:29.410 and let's edit the event that we created. 408 00:29:30.750 --> 00:29:36.290 So this is the the event post for this. So we have the time and the date. And if we scroll down, 409 00:29:36.590 --> 00:29:37.890 we have the description, 410 00:29:38.510 --> 00:29:40.370 and we can see that we've linked 411 00:29:40.725 --> 00:29:45.785 these here. We can edit the link, and we can see we are linking to the checkout page, 412 00:29:46.245 --> 00:29:50.585 each respective checkout page for each respective ticket type. 413 00:29:54.490 --> 00:29:57.710 Very good. And we can test the link if we open it here. 414 00:29:59.610 --> 00:30:01.370 So this is the $20 415 00:30:01.370 --> 00:30:02.990 VIP early bird link. 416 00:30:04.090 --> 00:30:05.130 Perfect. So simple. 417 00:30:05.130 --> 00:30:10.345 Just link to the by page in the description of the event and or the ticket posts. Very good. 418 00:30:10.645 --> 00:30:15.705 And then what's the last step, David, here? Just logging in to that admin member account 419 00:30:16.085 --> 00:30:20.645 where you created those posts, and you'll be able to track those ticket sales. 420 00:30:20.645 --> 00:30:25.350 And if you want, you can export that list as well. Perfect. So let's actually 421 00:30:25.809 --> 00:30:28.950 look at the ticket sales and see who purchased what tickets. 422 00:30:29.809 --> 00:30:35.750 So because the admin posted those digital products, the admin can see the sales history of those digital products. 423 00:30:36.405 --> 00:30:40.105 And it'll be in the sidebar here, and only the digital products 424 00:30:40.405 --> 00:30:43.845 post type has this extra tab here for sales history. 425 00:30:43.845 --> 00:30:48.345 The other ones have view and add, and digital products has the sales history. 426 00:30:48.500 --> 00:30:52.920 So go ahead and click on that. And we can see here we've had three sales, 427 00:30:53.780 --> 00:30:54.840 one for each 428 00:30:55.220 --> 00:30:57.080 amount. We actually bought it from ourselves. 429 00:30:57.460 --> 00:30:59.720 Over here, it would show the member's information 430 00:31:00.260 --> 00:31:02.840 and their email address of who purchased 431 00:31:03.540 --> 00:31:04.280 which product. 432 00:31:04.795 --> 00:31:10.255 So what the real magic is here is let's say you had 50 people buy the $10 general admission. 433 00:31:10.795 --> 00:31:12.975 Up here, and this is the secret sauce, 434 00:31:13.275 --> 00:31:17.295 you can filter by product and you can filter by general admission. 435 00:31:18.059 --> 00:31:24.320 And it'll just show you the buyers that purchased this product, in this case this type of ticket. 436 00:31:24.620 --> 00:31:30.960 And then here you have the export results button. And that'll give you like a CSV excel file 437 00:31:31.365 --> 00:31:32.985 with all the pertinent information 438 00:31:33.685 --> 00:31:36.505 of what the product is and who the buyer is. 439 00:31:36.725 --> 00:31:49.610 So if you ever wanted to have like a checklist or or something like that at the door, if you're physically checking people in, you can definitely cross reference their name with your list of people who purchased this specific ticket. 440 00:31:49.610 --> 00:31:51.690 Yeah. And this this works for in person events. 441 00:31:51.690 --> 00:31:57.710 It can also work for registering for an online webinar or training seminar that you might have. 442 00:31:57.850 --> 00:32:03.665 And then after their purchase, they get their special login information that you wanna send them to that webinar and whatnot. 443 00:32:03.665 --> 00:32:05.924 And you have some bonus points here, Dave. Right? 444 00:32:06.225 --> 00:32:07.745 Yeah. Some pretty important ones. 445 00:32:07.745 --> 00:32:13.205 So a lot of people ask, well, what if my members wanna sell tickets? Because so far what we've shown 446 00:32:13.600 --> 00:32:19.860 is just if you, the website owner, is hosting an event and you wanna sell tickets and collect that revenue. 447 00:32:20.320 --> 00:32:22.899 So if you wanna do it for your members, 448 00:32:23.279 --> 00:32:26.340 you'll be acting as the middleman or the payment processor 449 00:32:26.765 --> 00:32:30.065 because it's your website that processes all of the ticket sales. 450 00:32:30.365 --> 00:32:32.945 So you end up collecting all of the payments. 451 00:32:33.165 --> 00:32:36.385 All that money that you collect for those ticket sales, 452 00:32:36.685 --> 00:32:43.910 it's processed through whatever payment processor you have hooked up to your BD site, and then that gets deposited into 453 00:32:44.370 --> 00:32:45.010 the account. 454 00:32:45.010 --> 00:32:50.870 So, for example, if you're using Stripe or PayPal, that money will go into your Stripe or your PayPal account. 455 00:32:50.929 --> 00:32:58.695 So you'll then have to manually calculate the revenue to then send out to that member who's hosting the event for their ticket sales. 456 00:32:58.695 --> 00:33:00.135 So this can get pretty messy. 457 00:33:00.135 --> 00:33:04.295 You have to keep in mind that there may be people who will request refunds. 458 00:33:04.295 --> 00:33:08.155 Maybe they may not be able to make the event or they purchased it in error, chargebacks, 459 00:33:08.695 --> 00:33:12.315 credit card disputes, things like that. So there's a lot of potential 460 00:33:13.100 --> 00:33:22.720 discrepancies to to take into account that may cause issues with keeping track of how much revenue to distribute back out to the member who's actually hosting the event. 461 00:33:22.940 --> 00:33:25.040 And then also, you know, if you want to 462 00:33:25.500 --> 00:33:27.120 collect a certain percentage 463 00:33:27.420 --> 00:33:28.160 of those 464 00:33:28.645 --> 00:33:33.065 ticket sales to keep for yourself, you know, acting as that middleman or that payment processor. 465 00:33:33.285 --> 00:33:35.385 You'll then have to calculate that out as well. 466 00:33:35.445 --> 00:33:40.085 And so there's there's a lot of variables to consider if that's the way you wanna go about it. Yeah. 467 00:33:40.085 --> 00:33:42.245 I think the biggest liability is just fraud. 468 00:33:42.245 --> 00:33:47.760 You know, someone creates an event and and makes all these purchases and and you pay them out and 469 00:33:48.060 --> 00:33:51.500 and then they're the ones who secretly it just gets really messy. 470 00:33:51.500 --> 00:33:56.640 And then if you can avoid being the middleman for processing other people's payments, it's actually 471 00:33:57.135 --> 00:33:58.915 better. It does require a lot of 472 00:33:59.295 --> 00:34:03.555 security and legal and insurance and all that stuff. So instead 473 00:34:03.935 --> 00:34:10.355 of trying to take a commission of each ticket sale, we do have some alternate methods so you can still monetize 474 00:34:10.975 --> 00:34:13.210 off from your members posting events, 475 00:34:13.610 --> 00:34:14.510 on your site. 476 00:34:15.210 --> 00:34:18.910 Probably the simplest way to do it for both you and your member 477 00:34:19.290 --> 00:34:22.670 is to just charge them using the pay per post feature 478 00:34:23.625 --> 00:34:27.804 for however many events they want to publish on your website. 479 00:34:28.264 --> 00:34:33.245 So say, for example, they wanna list an event on your Brilliant Directories website. 480 00:34:33.465 --> 00:34:37.520 You can charge them $10 to do so. So they'll pay you $10. 481 00:34:37.520 --> 00:34:42.020 Their event will be listed on the site, and then they can link out to, say, Eventbrite 482 00:34:42.480 --> 00:34:44.820 where people can actually purchase tickets 483 00:34:45.199 --> 00:34:49.540 for that event. So you've collected money that way. You could also collect money 484 00:34:49.895 --> 00:34:55.494 when members want to publish events on your site, and you can also promote those events for them. 485 00:34:55.494 --> 00:34:57.114 You can feature them on your website. 486 00:34:57.655 --> 00:35:00.555 If you have a large list of email subscribers, 487 00:35:01.095 --> 00:35:04.070 you can send out the event in your newsletter. 488 00:35:04.290 --> 00:35:08.390 So there's a few different ways to go about it where you're actually providing them a 489 00:35:08.690 --> 00:35:09.670 a different service 490 00:35:10.210 --> 00:35:10.710 for 491 00:35:11.170 --> 00:35:13.830 promoting their event rather than actually 492 00:35:14.130 --> 00:35:17.970 acting as that payment processor and selling tickets for them. 493 00:35:17.970 --> 00:35:31.980 It's probably a lot easier for everybody involved if you just have them sell the tickets on a third party site like Ticketmaster or Eventbrite, and then you just take care of some of the promotional aspects that Brilliant Directories already has built in. 494 00:35:32.460 --> 00:35:36.400 Yeah. It's a lot cleaner that way. The the the business model is then, 495 00:35:36.780 --> 00:35:39.760 you know, charging members to for for posting, 496 00:35:41.180 --> 00:35:46.380 and also the visibility you're gonna give their their events or whatever their post happened to be. 497 00:35:46.380 --> 00:35:53.085 So you're basically just providing a service to promote their events through your website, and you're not necessarily doing all the complicated 498 00:35:53.385 --> 00:35:57.725 calculating for taking a commission of their event sales and tickets. 499 00:35:58.345 --> 00:36:00.205 Some tools that I'd rec would recommend, 500 00:36:00.905 --> 00:36:01.710 to kind of 501 00:36:02.030 --> 00:36:02.430 help, 502 00:36:02.910 --> 00:36:06.190 promote, their events. Some some digital products that you can create. 503 00:36:06.190 --> 00:36:10.130 You can create additional product additional services or products to boost, 504 00:36:10.750 --> 00:36:11.490 their events. 505 00:36:11.790 --> 00:36:14.930 So the paper post would charge them every time they wanna post. 506 00:36:15.145 --> 00:36:25.385 And a couple of my favorites, well one thing that's my favorite that you don't need, an add on for is if you go to the design settings and you wanna stream events on your home page. 507 00:36:25.385 --> 00:36:27.725 So let's go to the home page layout 508 00:36:28.130 --> 00:36:31.510 and one of the section orders, let's say we wanted to stream, 509 00:36:32.130 --> 00:36:33.510 events. So show, 510 00:36:34.130 --> 00:36:35.110 recent events. 511 00:36:35.810 --> 00:36:37.990 So once you have that selected here, 512 00:36:38.450 --> 00:36:44.434 what you could do is, and it's a simple thing, under recent events, you can choose 513 00:36:44.974 --> 00:36:46.434 which membership levels, 514 00:36:46.974 --> 00:36:53.075 whose events will show on the the homepage. So perhaps only the gold members, the gold plan members 515 00:36:53.694 --> 00:37:00.150 events will show on the homepage. So that's an incentive for someone to stay subscribed to a paid, 516 00:37:00.770 --> 00:37:01.970 membership level on your site. 517 00:37:01.970 --> 00:37:06.790 In this case, it would be the gold plan, and one of the benefits is their recent events will, 518 00:37:07.570 --> 00:37:11.724 scroll through the home page and stay on there for, you know, x amount of of time. 519 00:37:11.724 --> 00:37:16.385 Another thing without needing an add on is you can utilize the banner ads feature. 520 00:37:16.605 --> 00:37:20.625 You can have the event poster send you an image. You give them the dimensions, 521 00:37:21.005 --> 00:37:26.045 and then you just upload that image as a banner ad and promote it that way on your site. 522 00:37:26.045 --> 00:37:28.040 And you can tell them, include it in 523 00:37:28.340 --> 00:37:31.560 your membership level or one of your events will 524 00:37:32.180 --> 00:37:35.400 host a banner ad linking directly to the event page 525 00:37:35.780 --> 00:37:41.240 for two weeks prior to the event start date. So that's another way to incentivize 526 00:37:41.705 --> 00:37:45.965 users signing up for certain membership levels without the need of using any add ons. 527 00:37:46.345 --> 00:37:48.125 I think that's one of the most underutilized 528 00:37:48.985 --> 00:37:53.965 functions of the banner ads is that they don't have to be Google Ads. You can self promote 529 00:37:54.300 --> 00:37:59.760 areas of your site or your members content on your site using the banner ad functionality. 530 00:38:00.060 --> 00:38:02.400 So self promoting and internal linking 531 00:38:02.860 --> 00:38:07.920 to important pages on your site or pages that you're being paid to promote us from sponsors, 532 00:38:08.454 --> 00:38:16.635 that's a huge benefit to you and a service that you can offer to your members for that very exclusive real estate that these banner ad placements offer 533 00:38:17.015 --> 00:38:17.755 to members. 534 00:38:18.055 --> 00:38:19.835 Good really good point there David. 535 00:38:20.375 --> 00:38:24.089 And that's kind of why we have these extra banner ad units here. 536 00:38:24.329 --> 00:38:35.630 And then you just if you're just wondering how to place these extra banner ad units on your site or custom sidebars you create, if it's a sidebar just know that the name of the widget is right here. 537 00:38:36.075 --> 00:38:39.935 So if you ever want to know how to call or reference these extra banner ads, 538 00:38:40.315 --> 00:38:44.255 the widget name is right here so you know how to reference these extra ones. 539 00:38:44.955 --> 00:38:50.655 Another thing that I like is the the pin featured posts. So you can create a digital product 540 00:38:51.630 --> 00:38:56.450 and you know if someone pays for a digital product, one of the products could be like pin the event 541 00:38:56.910 --> 00:38:59.730 or some post at the top of the search results. 542 00:39:00.109 --> 00:39:01.970 So this was kind of self explanatory. 543 00:39:02.670 --> 00:39:08.185 With this add on, you can then choose specific post to pin at the top of the search results page. 544 00:39:08.325 --> 00:39:17.305 And no matter what, as long as that post is gonna be part of the search results, rather than being underneath other posts, it'll bubble its way to the top of the search results. 545 00:39:17.445 --> 00:39:20.745 And that's a super high value way to, give your members 546 00:39:21.250 --> 00:39:28.390 more visibility for their posts, and something they would definitely be happy to pay for if if there's good traffic coming from your site as well. 547 00:39:28.690 --> 00:39:32.150 And let's see. Are there any other tools or recommendations 548 00:39:32.530 --> 00:39:37.215 you have for kind of featuring or giving visibility to more posts, Dave? 549 00:39:37.595 --> 00:39:43.855 Well, like I mentioned, if you do have a list of newsletter subscribers, you can include it in maybe a weekly or monthly newsletter. 550 00:39:43.915 --> 00:39:50.300 If you if if your site's targeted for a specific industry or if you have a local directory website, 551 00:39:50.600 --> 00:39:53.420 you can include it, you know, in kind of like a a weekly 552 00:39:53.720 --> 00:39:57.260 what's new in the industry newsletter and include the event there. 553 00:39:57.320 --> 00:40:03.500 You could also if you wanna dedicate a little bit more time, maybe you wanna charge for this, you could create 554 00:40:04.125 --> 00:40:05.185 a blog post 555 00:40:05.965 --> 00:40:07.325 specifically about the event. 556 00:40:07.325 --> 00:40:13.905 So kind of give a brief description of what the event is, who's hosting it, why it's gonna be a great event, why people should attend it. 557 00:40:14.525 --> 00:40:17.725 That's another way to do it. Again, you could include that in a newsletter. 558 00:40:17.725 --> 00:40:22.270 You could feature that post on the home page. You can share it on social media. 559 00:40:22.650 --> 00:40:24.510 I know kind of immediately, 560 00:40:24.810 --> 00:40:34.910 it it sounds like it may be a little bit more work to promote these events and generate revenue that way instead of collecting processing fee for actually selling tickets for your members. 561 00:40:35.365 --> 00:40:38.265 But when you weigh it against the potential liabilities 562 00:40:38.885 --> 00:40:41.065 that come with acting as that middleman, 563 00:40:41.605 --> 00:40:45.545 I think nine and a half times out of 10, it really outweighs those liabilities. 564 00:40:45.605 --> 00:40:53.140 So And what you can even do is even if you don't have any sales, go ahead and promote an event like we're saying on the homepage or a sidebar 565 00:40:53.520 --> 00:40:56.339 or in an email newsletter or on your social media, 566 00:40:56.960 --> 00:41:01.280 channels. And at the end of that promotion, say, do you have an event you wanna promote? 567 00:41:01.280 --> 00:41:06.625 And then link them to a landing page that sells them on the the service you have to promote an event, 568 00:41:07.005 --> 00:41:11.265 through one of the digital services products that you create. So you can just 569 00:41:11.725 --> 00:41:16.380 be proactive and and promote an event for free for one of your members or just add it yourself. 570 00:41:16.619 --> 00:41:23.920 But at the end of it, just say, if you have an event you'd like to promote for you, click here to learn more about our our service. 571 00:41:24.700 --> 00:41:27.099 So you can go ahead and just be proactive and do that. 572 00:41:27.099 --> 00:41:31.440 And just assume assume the sale and assume people's interest in that in that service. 573 00:41:32.255 --> 00:41:34.495 Well, great stuff, David. Thanks for putting this together. 574 00:41:34.495 --> 00:41:37.555 But just to recap since I know a lot of people might wanna do this, 575 00:41:37.855 --> 00:41:39.635 create and publish an event post, 576 00:41:40.175 --> 00:41:45.475 create digital products for each ticket level, and then for the the URL of that ticket, 577 00:41:45.819 --> 00:41:48.539 link it to the by page in the description of the event. 578 00:41:48.539 --> 00:41:52.960 So in the description of the event, just link to the by pages for those different ticket options, 579 00:41:53.660 --> 00:41:55.359 and then you can certainly track, 580 00:41:55.819 --> 00:41:56.640 and export 581 00:41:56.940 --> 00:41:58.880 the buyer list for each different, 582 00:41:59.180 --> 00:42:00.720 ticket level that you have. 583 00:42:01.235 --> 00:42:05.155 Great stuff there, David. Thanks for putting that together. We have a couple more minutes here. 584 00:42:05.155 --> 00:42:08.275 We can certainly take a a question or two. Let's see who has their, 585 00:42:09.075 --> 00:42:12.215 hand up here. Alright. We got our good friend, Joe, here. 586 00:42:12.595 --> 00:42:13.975 How are you today, Joe? 587 00:42:14.730 --> 00:42:18.030 I'm doing great. And you? Good. Good. Thanks. What's your question for us today? 588 00:42:18.970 --> 00:42:19.470 Keywords. 589 00:42:19.930 --> 00:42:23.770 So you've got, obviously, you've got an add on where people can add keywords to, 590 00:42:24.490 --> 00:42:29.630 to categories, so different names. But is there a feature where people can 591 00:42:31.085 --> 00:42:33.265 add keywords on their own accounts? So say, 592 00:42:34.285 --> 00:42:37.425 say you have a restaurant, right? So they're gonna put in their restaurant. 593 00:42:39.005 --> 00:42:46.420 Now they're gonna maybe if if there's not a category or whatever, they'll be vegan, There'll be different things they want in their keywords. 594 00:42:46.559 --> 00:42:47.059 Mhmm. 595 00:42:47.839 --> 00:42:50.099 Just alone them, not done by the admin. 596 00:42:50.480 --> 00:42:53.619 Is there a way they can do that? Yeah. That's a really good question. 597 00:42:54.160 --> 00:42:57.380 So what you'll wanna do in that case in the form manager, 598 00:42:58.194 --> 00:43:02.375 what you might wanna do is add a field to the contact details. 599 00:43:03.635 --> 00:43:07.734 And a really good thing to do, what I would recommend doing 600 00:43:08.515 --> 00:43:09.655 is this one, 601 00:43:10.290 --> 00:43:14.550 Clone, I would do what the short description field does. Just create a new form field 602 00:43:15.010 --> 00:43:16.390 and call it like 603 00:43:17.010 --> 00:43:17.510 additional 604 00:43:18.050 --> 00:43:19.510 keywords or whatever. 605 00:43:19.810 --> 00:43:21.030 And just give it 606 00:43:22.375 --> 00:43:22.875 additional 607 00:43:23.335 --> 00:43:24.955 keywords as the system name. 608 00:43:25.255 --> 00:43:26.875 And just give them instructions, 609 00:43:28.615 --> 00:43:29.115 like 610 00:43:29.815 --> 00:43:33.355 as as long as this is part of their profile, it'll search them. 611 00:43:33.495 --> 00:43:38.930 So you could just write this form field, have them enter whatever they want and they'll be found as additional 612 00:43:39.230 --> 00:43:39.730 words. 613 00:43:39.870 --> 00:43:45.890 And it will it will plug in different words so say it can pick different words and even if it's not in the same order. 614 00:43:46.430 --> 00:43:51.090 Yeah it'll if it just picks up one of the words that they've entered in this position. Part text? 615 00:43:51.605 --> 00:43:57.365 Yeah. Part text and full text. Yeah. Thank you very much, JC. Alright. You're welcome. Alright. 616 00:43:57.365 --> 00:44:00.405 Let's see if we got time for one more question here. Good stuff there. Yeah. 617 00:44:00.405 --> 00:44:06.105 If you add that that field, Joe, the only thing is you just don't want people to keyword stuff their their profiles. 618 00:44:06.350 --> 00:44:10.430 So you just gotta be a little careful on on, what you wanna allow them to put there. 619 00:44:10.430 --> 00:44:13.490 They can also keyword stuff their about description, I guess. So, 620 00:44:14.750 --> 00:44:20.290 yeah, I guess with a little moderation, allowing them to add their own keywords to their profiles, could be beneficial. 621 00:44:21.625 --> 00:44:27.725 Alright guys, thanks for another wonderful webinar Wednesday. A great topic today on creating 622 00:44:28.185 --> 00:44:34.025 tickets and events and using the cell digital downloads add on. Tons of BD lab updates. 623 00:44:34.025 --> 00:44:36.930 There were too many to even include all of them in this 624 00:44:37.890 --> 00:44:41.490 list. If you haven't already done so, I recommend joining our Facebook group. 625 00:44:41.490 --> 00:44:43.990 You can head on over to brilliantdirectories.com 626 00:44:44.130 --> 00:44:47.089 forward / facebook and follow the conversations there. 627 00:44:47.089 --> 00:44:54.098 And on behalf of myself, Rick, and David, thank you all for joining us, and we'll catch you next week in, next webinar Wednesday. 628 00:44:54.098 --> 00:44:56.758 Have a great day and a brilliant week. Take care, guys.