WEBVTT 1 00:00:00.320 --> 00:00:05.140 Alright. Let's get started. Hello, everyone. Welcome to another edition of webinar 2 00:00:05.440 --> 00:00:09.760 Wednesday, tips to grow your online community. It really is great to be with you guys here today. 3 00:00:09.760 --> 00:00:11.540 We've been off to a great start 4 00:00:11.840 --> 00:00:16.175 this 2020, and we have some nice updates to share with you today in the webinar. 5 00:00:16.955 --> 00:00:21.115 And for those of you joining for the first time, welcome. It's great to be with you here today. 6 00:00:21.115 --> 00:00:26.175 I am Jason there on the left, and we're lucky to be joined by David Rockland, the digital strategist. 7 00:00:26.810 --> 00:00:30.810 And, he really is behind the scenes on all these webinars and putting them together. 8 00:00:30.810 --> 00:00:35.450 So thank you, David, for taking the time to join us today. Of course. Happy to be here once again. 9 00:00:35.450 --> 00:00:51.285 I think we've got a, another tip of the week this time that will be useful for both people starting brand new directory websites as well as those who already have established sites and are just kind of trying to figure out how to keep the ball rolling and how to keep momentum going with their sites. 10 00:00:52.170 --> 00:00:54.750 Awesome. Yeah. I'm looking forward to that tip of the week. 11 00:00:54.890 --> 00:00:59.850 And I always like to mention, if you haven't already done so, please feel free to join us in our Facebook group. 12 00:00:59.850 --> 00:01:04.010 You can head on over to brilliantdirectories.com/facebook, 13 00:01:04.010 --> 00:01:07.710 and we can always continue the conversations in between webinars there. 14 00:01:07.725 --> 00:01:10.945 There are lots of great discussions there. I'm active in there myself. 15 00:01:11.244 --> 00:01:16.765 And I'm also learning myself a lot how people are using their Brilliant Directories website websites in different ways. 16 00:01:16.765 --> 00:01:19.965 So you can go to brilliantdirectories.com/facebook, 17 00:01:19.965 --> 00:01:22.145 and we look forward to seeing you in there. 18 00:01:22.939 --> 00:01:26.399 And I always like to mention just for those newbies joining us today, welcome. 19 00:01:26.619 --> 00:01:31.579 You know, webinar Wednesday is a great place to talk about marketing strategies for your site. 20 00:01:31.579 --> 00:01:39.185 We also talk about some of the features that are added to the Brilliant Directories so you guys can stay up to date and utilize them to grow your community. 21 00:01:39.564 --> 00:01:46.205 As we all know, launching a website is pretty easy these days with all the tools, but growing a community does require some strategy. 22 00:01:46.205 --> 00:01:46.705 So, 23 00:01:47.085 --> 00:01:49.185 if you're just starting out or you're established 24 00:01:49.564 --> 00:01:55.500 or you feel stuck, feel free to ask any questions that you think, we can help with to help you, 25 00:01:56.040 --> 00:01:58.380 foster and nurture your growing community. 26 00:01:59.560 --> 00:02:00.780 Alright. We have, 27 00:02:01.479 --> 00:02:05.295 quite a few BD Lab updates. I will go through these rather quickly. 28 00:02:05.454 --> 00:02:10.354 Most of them on this list are coming soon, and I just wanted to give you guys a sneak peek. 29 00:02:10.735 --> 00:02:17.155 But we've been busy here. Actually, if you look at one of the bullet points here, we had over a 20 30 00:02:17.600 --> 00:02:18.580 updates, fixes, 31 00:02:19.440 --> 00:02:20.420 features added 32 00:02:20.720 --> 00:02:22.020 in the month of January 33 00:02:22.560 --> 00:02:27.360 last month. That is actually a personal goal and a and a milestone for the BD development team. 34 00:02:27.360 --> 00:02:29.140 So I wanna give them a round of applause. 35 00:02:29.455 --> 00:02:33.795 And again, I wanna thank you guys. A lot of the updates that we push are from feedback, 36 00:02:34.415 --> 00:02:37.535 from the Facebook community, from emails to our support team. 37 00:02:37.535 --> 00:02:39.855 You know, we're here to make the software better for you guys. 38 00:02:39.855 --> 00:02:44.114 So it really is a team effort from all of us here to make things better. 39 00:02:44.740 --> 00:02:54.760 Touching on what we spoke about in the last webinar two weeks ago, there we're continuing to finalize some of the updates in the member dashboard UI, the user interface basically. 40 00:02:55.220 --> 00:02:57.880 Just a couple things I wanted to show you today. 41 00:02:58.644 --> 00:03:04.485 We do have a better display when your members are viewing their leads that come into the system. 42 00:03:04.485 --> 00:03:07.864 So I'll head on over and just quickly show you what we're referring to here. 43 00:03:09.605 --> 00:03:15.489 One thing I love the updates we did to the sidebar with all these notifications here really makes it a better interactive experience, 44 00:03:16.190 --> 00:03:17.090 for your members. 45 00:03:17.230 --> 00:03:22.770 So when your members log in, if you're using the leads feature, they can come in and manage their leads. 46 00:03:23.795 --> 00:03:26.915 The table is in a better, nice and tidy view here. 47 00:03:27.075 --> 00:03:33.974 Also looks better on mobile, and there are easy to use search filters here at the top so they can quickly find their leads. 48 00:03:34.435 --> 00:03:38.135 And, most notably here, let me click on a specific lead. 49 00:03:39.810 --> 00:03:46.290 The layout of this page has changed slightly, and I actually have, an old screenshot of what it used to look like. 50 00:03:46.290 --> 00:03:51.410 It's all the same information. It's just made a bit better here for for mobile and whatnot. 51 00:03:51.410 --> 00:03:53.345 So this is a small image here. 52 00:03:53.345 --> 00:03:58.084 It kinda shows you there was, you know, there was pretty aggressive title up there, and then 53 00:03:58.385 --> 00:04:06.724 a tab that said manage your messages, and then below that was a button to go back to your messages, and then another title for the specific lead you were viewing, 54 00:04:07.230 --> 00:04:11.650 and then the metadata for the lead, you know, the price and the the status and whatnot. 55 00:04:11.870 --> 00:04:13.490 So I'll toggle on over, 56 00:04:14.110 --> 00:04:15.250 to what it is now. 57 00:04:15.470 --> 00:04:21.089 So now the go back button is what's in that tab there, and we go directly into the lead here. 58 00:04:21.515 --> 00:04:26.155 Also the print lead button is nice nice in here if the the user wants it. 59 00:04:26.315 --> 00:04:33.420 There was also an issue that was reported that members weren't able to kinda like highlight or double click or or copy and paste things in here. 60 00:04:33.580 --> 00:04:38.460 It it looks like that was something that was happening for a few days, and then now it's been resolved as well. 61 00:04:38.460 --> 00:04:41.520 So a better layout here for for leads. 62 00:04:43.420 --> 00:04:47.820 This is something that that I kind of helped and and oversaw with the development team here. 63 00:04:47.820 --> 00:04:49.565 And again, it was requested, in 64 00:04:49.945 --> 00:04:50.445 the 65 00:04:50.825 --> 00:04:55.885 Facebook group and and some messages that we received. When members are publishing their first, 66 00:04:56.345 --> 00:04:59.245 post type, it could be an article or coupon or event. 67 00:05:00.345 --> 00:05:01.965 Now it will show them 68 00:05:02.370 --> 00:05:04.870 a nice message in a box that says publish 69 00:05:05.330 --> 00:05:09.590 your first and then whatever the post name is. In this case it's called a member article 70 00:05:09.970 --> 00:05:12.790 and then there's a nice button here. Prior to this, 71 00:05:13.330 --> 00:05:19.235 there was a tab and just a button here you know green button here whatever your theme colors were in the top right corner. 72 00:05:19.235 --> 00:05:21.875 So now we're prompting the member with a positive message. 73 00:05:21.875 --> 00:05:24.615 This is a text label to publish your first. 74 00:05:25.235 --> 00:05:35.360 So you can certainly modify this to your language or whatever you need it to be, But this this layout here is much better when you're when a member is coming to do their first type of post, 75 00:05:35.980 --> 00:05:36.720 for something, 76 00:05:37.340 --> 00:05:41.280 much better layout. Also good on mobile. Let me just toggle a mobile view here, 77 00:05:41.740 --> 00:05:43.020 so we can see here that, 78 00:05:43.785 --> 00:05:47.725 it's very easy for them to know exactly what they need to be doing here. 79 00:05:48.985 --> 00:05:49.485 Alright. 80 00:05:50.185 --> 00:05:53.305 This is the next one here, the export tool update. 81 00:05:53.305 --> 00:05:57.645 So, if you have the member export tool add on, this is, 82 00:05:58.210 --> 00:06:02.950 an enhancement to the existing tool. Basically, now you can select specific 83 00:06:03.410 --> 00:06:07.970 member fields, custom fields that you want to export with your member exports. 84 00:06:07.970 --> 00:06:10.850 And I'll just show you guys a quick example of what I'm referring to here. 85 00:06:10.850 --> 00:06:15.425 And this is going to be in your admin dashboard area. So let's just start on the, 86 00:06:15.725 --> 00:06:17.665 main dashboard page here. 87 00:06:19.085 --> 00:06:23.505 And where where you'll find this is in members under search members. 88 00:06:25.930 --> 00:06:29.290 And if you have the add on, you'll have this export member results tool. 89 00:06:29.290 --> 00:06:34.669 And what I really like about this is you can do you can use any of these search filters here and search 90 00:06:35.050 --> 00:06:42.074 for whatever member criteria you want, and then you can export that specific list from the members that you search. 91 00:06:42.074 --> 00:06:46.315 So I'll just do, like, search for basic members on this test site here that we have. 92 00:06:46.315 --> 00:06:47.455 So we have three, 93 00:06:47.995 --> 00:06:50.655 basic members, and I'll do export member results. 94 00:06:51.514 --> 00:07:01.460 So what we have here are, and if you've added custom fields, you know, custom data that you you ask your members to fill out, those fields are are also available for export. 95 00:07:01.920 --> 00:07:05.940 But now we can see on the left hand side are all the available export fields. 96 00:07:06.240 --> 00:07:10.260 On the right hand side, we have some default ones selected for you. 97 00:07:10.745 --> 00:07:11.565 You can certainly 98 00:07:12.104 --> 00:07:16.284 select all fields or if you want them all, or you can just uncheck this. 99 00:07:16.824 --> 00:07:22.345 Just so you all know the user ID and the email of the member are are always required for an export. 100 00:07:22.345 --> 00:07:25.245 Those are basically the unique identifiers for your members. 101 00:07:25.710 --> 00:07:34.530 But now you can certainly come here and if you just need a couple pieces of data, you don't need the whole excel file of of data that you have on members and all the metadata. 102 00:07:34.910 --> 00:07:39.264 You can certainly pick and choose maybe a small handful of the the ones you want here. 103 00:07:39.264 --> 00:07:43.845 One of my favorite things in the and the dev team built this in. If you search for the word total, 104 00:07:44.225 --> 00:07:47.685 you can actually export things like total paid invoices, 105 00:07:48.225 --> 00:07:51.845 past due, and total refunds. So when you're getting member data, 106 00:07:52.289 --> 00:07:55.270 the total paid invoices it'll basically give you the total 107 00:07:55.650 --> 00:07:59.909 a positive revenue that member has generated for you through the website. 108 00:08:00.289 --> 00:08:09.414 Past due will give you a total of of any past due payments they have on your site, a total roundup of it, and the refunded is the total amount you've ever refunded that member, 109 00:08:10.115 --> 00:08:12.675 for the history of their membership on your site. 110 00:08:12.675 --> 00:08:24.340 So these three here, if you just search for total on the left, you get some really good data here, an actual physical monetary number of how much you've received, how much they're past due, and how much they're refunded. 111 00:08:24.560 --> 00:08:26.100 So if you wanted to for example, 112 00:08:26.560 --> 00:08:39.205 round up who all your past due members were, and and do an email campaign to get them paid up and whatnot, this would be a great way to do an export of your past due members and then follow-up with them accordingly because now you have your email address here. 113 00:08:39.905 --> 00:08:42.145 Alright. This one is a quality of life update. 114 00:08:42.145 --> 00:08:45.105 We've done a couple of these related to the post types. 115 00:08:45.105 --> 00:08:50.747 It's easier access to the post search results link. So a lot of times people email us, hey. 116 00:08:50.747 --> 00:08:55.966 How do I get to my classified search results? Or, you know, how do I add it to my menu? 117 00:08:55.966 --> 00:09:00.663 I don't know what the link is. Let me show you now exactly where you can find these. 118 00:09:00.663 --> 00:09:03.795 So if you go to content and go to edit post settings. 119 00:09:04.995 --> 00:09:08.755 So now right here in this table we see we see these links here. 120 00:09:08.755 --> 00:09:16.135 So if it's a valid post type that actually has a search results page such as properties or products, photo albums, etcetera, 121 00:09:16.514 --> 00:09:19.255 you can just click on here. I'll just click on blog, 122 00:09:20.010 --> 00:09:24.810 and it will take you directly to the, the search results page for that post type. 123 00:09:24.810 --> 00:09:32.990 And of course, you can then use that link since now you know what it is very quickly and and use it add it to your menu, your main menu, or or other places. 124 00:09:34.894 --> 00:09:35.214 Alright. 125 00:09:35.214 --> 00:09:42.175 Some fun stuff that's, scheduled to come down the pipeline soon, and someone actually did mention this in the Facebook group. 126 00:09:42.175 --> 00:09:52.070 The ability to add tables and rows to the text editor, so you can kinda line up images if you want three images in a row or text and images in combinations of that. 127 00:09:52.070 --> 00:09:54.810 That's being released soon. I can show you a quick preview 128 00:09:55.270 --> 00:09:57.610 of that on this sample site that we have. 129 00:09:58.230 --> 00:10:02.090 So the first release is going to be for, the admin, 130 00:10:02.550 --> 00:10:07.735 editor when you're editing web pages. So I'll just scroll down here to a sample page I have. 131 00:10:08.915 --> 00:10:11.735 And basically, this is the new icon you'll see, 132 00:10:12.275 --> 00:10:15.175 is this table icon. It'll say insert table, 133 00:10:15.555 --> 00:10:21.680 and then you can choose how many rows you want or how many columns you want, also how many rows you want, 134 00:10:22.060 --> 00:10:26.879 and then you can kinda do things like this. What's nice is when you do have these columns, 135 00:10:27.259 --> 00:10:28.319 you can kind of 136 00:10:28.779 --> 00:10:33.759 stretch them if you want to make them like different sizes, like maybe we want a larger image. 137 00:10:34.274 --> 00:10:36.695 But let me show you what a page like this looks like. 138 00:10:37.475 --> 00:10:40.055 Obviously, we're just using the same image here as a sample. 139 00:10:40.514 --> 00:10:46.375 But so you can see you can have images in a row, you could have the image with text underneath it, so you can nicely structure 140 00:10:46.890 --> 00:10:48.110 columns on your site, 141 00:10:48.490 --> 00:10:49.130 and create, 142 00:10:49.690 --> 00:10:53.390 kind of help you build out some of the landing pages you've been looking forward, 143 00:10:53.850 --> 00:10:55.950 to creating. So hopefully in the next webinar, 144 00:10:56.490 --> 00:11:02.430 that will be released and we can start doing some more testing and show you guys some more examples of what you can create 145 00:11:02.785 --> 00:11:06.005 for that. In the next phase after this is released, 146 00:11:06.465 --> 00:11:09.285 here, in the text editor in the admin, 147 00:11:09.665 --> 00:11:22.360 the next phase will be to release this for for example, when you guys are creating a blog post on your site, or like a coupon post adding it to those text editors that are on the front end of your site when you're logged into the member dashboard. 148 00:11:24.339 --> 00:11:26.600 Alright. This is one that's also been requested. 149 00:11:26.660 --> 00:11:30.279 It's showing your members the origin page of their leads. 150 00:11:30.895 --> 00:11:34.035 So you know members have that lead form on their profile page. 151 00:11:34.495 --> 00:11:43.555 Sometimes there's a lead form like if a member publishes a classifieds ad, there is a method to kind of send that member a message that is considered a lead. 152 00:11:43.695 --> 00:11:47.199 However, right now it doesn't say what the page was, 153 00:11:47.579 --> 00:11:48.779 where that lead was submitted. 154 00:11:48.779 --> 00:11:53.279 So if it is from a specific classified post or a job listing that a member published, 155 00:11:53.660 --> 00:11:56.060 right now they don't know which page that came from. 156 00:11:56.060 --> 00:12:00.319 So showing them the origin page will give them a bit more context as to 157 00:12:00.834 --> 00:12:04.214 where that person was when when they inquired and submitted that lead, 158 00:12:04.595 --> 00:12:05.415 and then probably, 159 00:12:06.195 --> 00:12:11.555 what it what the message is that references to, regarded to regarding to the page that it was submitted from. 160 00:12:11.555 --> 00:12:14.040 So, that's gonna be available soon. 161 00:12:14.920 --> 00:12:18.279 Another one, this is an enhancement to an existing add on. 162 00:12:18.279 --> 00:12:27.980 We have the post advanced post moderation add on where, you can choose if your member's posts are going to be published or not or if they require admin moderation. 163 00:12:29.000 --> 00:12:29.500 Currently, 164 00:12:29.855 --> 00:12:33.455 the post moderation is is just on a per post type basis. 165 00:12:33.455 --> 00:12:36.355 So you can set it for all your classified posts. 166 00:12:36.655 --> 00:12:40.595 With this update you'll be able to set it per membership level. So perhaps 167 00:12:41.215 --> 00:12:43.155 all your lower tiered members, 168 00:12:43.570 --> 00:12:46.630 all their posts have to wait and be moderated by the admin. 169 00:12:46.930 --> 00:12:51.029 Whereas you could set it so your higher tier tiered members are premium members. 170 00:12:51.410 --> 00:12:56.850 You can create a different rule for them and all their posts, they can choose if it's gonna be published or not. 171 00:12:56.850 --> 00:13:01.435 So the power will be in their hands. So, this will give you more control, 172 00:13:01.815 --> 00:13:05.435 and also allow you to provide more value to your higher tiered members, 173 00:13:05.815 --> 00:13:10.955 because you can choose not to suppress or have post moderation for those higher tiered members. 174 00:13:12.029 --> 00:13:16.589 This next one here and I know I'm speaking rather quickly but I just want to get through this real quick. 175 00:13:16.589 --> 00:13:21.630 There's gonna be a new member bulk action where you can choose to change the author of a post. 176 00:13:21.630 --> 00:13:24.190 So perhaps you're about to delete a handful of members, 177 00:13:25.615 --> 00:13:30.035 and usually what's happening right now is all their posts are being deleted with them. 178 00:13:30.575 --> 00:13:36.835 But a lot of people have recommended that when they delete them before they delete members, they want the opportunity to move the posts 179 00:13:37.535 --> 00:13:41.400 to another member so that another member is kind of the owner of those posts or 180 00:13:41.880 --> 00:13:45.740 is the author of those posts. So you'll have a bulk action to do that. 181 00:13:46.040 --> 00:13:51.260 That's also really good is maybe if you have a lot of staff working on your site and they're publishing a lot of content, 182 00:13:52.040 --> 00:13:57.365 as a member and maybe they leave or you wanna switch it to a master account as the author, 183 00:13:57.765 --> 00:13:59.465 this will come in handy for that. 184 00:13:59.765 --> 00:14:05.205 One thing that I'm excited about, is this next one, using star icons when writing a review. 185 00:14:05.205 --> 00:14:07.385 This is just a small aesthetic update. 186 00:14:08.290 --> 00:14:11.430 So currently when you're writing a review for a member, 187 00:14:12.290 --> 00:14:15.650 it's not using these stars. This is the test site, so it's coming soon. 188 00:14:15.650 --> 00:14:17.830 It's using those circle radio buttons, 189 00:14:18.530 --> 00:14:21.110 so it will start using these stars 190 00:14:21.584 --> 00:14:22.324 moving forward, 191 00:14:22.625 --> 00:14:28.144 which matches the rest of the website's design, which which shows stars for the members reviews. 192 00:14:28.144 --> 00:14:29.824 So just a small UI update. 193 00:14:29.824 --> 00:14:34.485 It kinda makes your site look a bit more developed using this rather than the circle, 194 00:14:35.024 --> 00:14:36.004 radio buttons. 195 00:14:37.890 --> 00:14:43.010 And then lastly, it's it's come up a lot in in the Facebook group and in our support team. 196 00:14:43.010 --> 00:14:46.610 You know, we do have the spam form protector add on, which is amazing. 197 00:14:46.610 --> 00:14:48.950 It does suppress a lot of spam submissions. 198 00:14:49.490 --> 00:14:51.350 However, sometimes, for example, 199 00:14:51.935 --> 00:14:52.755 in The UK, 200 00:14:53.295 --> 00:14:55.235 there's an area called for example, 201 00:14:55.615 --> 00:14:56.115 Essex, 202 00:14:57.055 --> 00:15:01.535 or Sussex I believe, and and the word sex, s e x, is is in there. 203 00:15:01.535 --> 00:15:04.995 So the spam form protector is blocking those submissions. 204 00:15:05.135 --> 00:15:08.149 So we're gonna create a setting where you can select the sensitivity, 205 00:15:09.010 --> 00:15:14.230 where you can choose if it's an exact match, or if it's a broad match for those spam keywords, 206 00:15:15.010 --> 00:15:22.425 and that should alleviate some of the false positives that your members or you are receiving for that, from that spam form protector, 207 00:15:23.045 --> 00:15:23.365 working. 208 00:15:23.365 --> 00:15:30.024 So I'm also looking forward to that, and probably a lot of people in The UK will benefit from that, because that seems to be the recurring example 209 00:15:30.485 --> 00:15:32.105 with that word and that location 210 00:15:32.720 --> 00:15:37.840 coming up. So these are just a few updates. As you can see, we're busy busy at work here. 211 00:15:38.240 --> 00:15:43.380 It's it's something we love to do, and, we always welcome and appreciate your continued feedback, 212 00:15:43.840 --> 00:15:47.060 for helping us make the product better. So thank you very much, guys. 213 00:15:48.165 --> 00:15:52.025 But, Dave, you've put together this great presentation for us today at the tip of the week. 214 00:15:52.565 --> 00:15:55.065 The value of knowing what members 215 00:15:55.525 --> 00:15:56.505 really want. 216 00:15:57.125 --> 00:16:02.105 So tell us a little bit about this and, what we look forward to covering today in this. 217 00:16:02.589 --> 00:16:07.250 Yeah. So when people are first getting their membership website off the ground, 218 00:16:07.790 --> 00:16:15.250 I'd say about half website owners tend to actually do a lot of research and figure out exactly what it is, 219 00:16:15.790 --> 00:16:16.290 their 220 00:16:16.665 --> 00:16:18.605 prospective members, their target audience 221 00:16:18.985 --> 00:16:20.285 wants out of their website. 222 00:16:20.345 --> 00:16:25.805 What is it that's gonna make them come to the website and then use the website, become members on it? 223 00:16:26.105 --> 00:16:35.920 The other half, try to put themselves in the shoes of their prospective members and kind of try to assume what those members want on their website. 224 00:16:36.620 --> 00:16:38.300 Sometimes that can work just fine. 225 00:16:38.300 --> 00:16:46.480 Other times, it could lead to a lot of wasted time and effort going back and forth through different iterations of the website, different offerings. 226 00:16:46.935 --> 00:16:52.875 So, hopefully, this presentation that we have here will give everyone a better idea of how to go about 227 00:16:53.255 --> 00:17:03.330 really pinning down exactly what it is your prospective members and your target audience is gonna want out of your website so that you can focus on those specific elements. 228 00:17:03.790 --> 00:17:08.369 And then from there, you can add in those different iterations and features 229 00:17:08.829 --> 00:17:11.329 and, things that maybe they're not saying specifically. 230 00:17:11.550 --> 00:17:18.535 But from the start, we really wanna focus in on specifically what it is these people want on your website. 231 00:17:18.535 --> 00:17:21.355 So that's what we'll be delving into in, this presentation. 232 00:17:21.734 --> 00:17:25.035 And I also wanna mention, it's not just what they want. 233 00:17:25.494 --> 00:17:28.554 It's what they want to see, what they want to hear, 234 00:17:28.950 --> 00:17:30.250 and what they expect. 235 00:17:30.870 --> 00:17:36.070 So this is much more than just packaging and and offering to your community. 236 00:17:36.070 --> 00:17:45.805 It's about how you pitch, learning how to pitch using the the verbiage they want and the the emotional pain points that you aim to resolve for them so you can really solidify, 237 00:17:46.585 --> 00:17:47.965 your connection with them. 238 00:17:48.665 --> 00:17:53.485 Yeah. I think that's actually a really important point is the communication aspect of this. 239 00:17:53.910 --> 00:17:56.410 You may know exactly what it is 240 00:17:56.710 --> 00:17:59.030 the members want and need out of your website. 241 00:17:59.030 --> 00:18:05.210 But if you were unable to communicate it in a way that connects with them, then that could be a shortcoming 242 00:18:05.670 --> 00:18:08.465 from the marketing aspect of your website. 243 00:18:09.165 --> 00:18:17.745 And so some of these tips that we'll be going into here, they'll allow you to understand not only what is being discussed online 244 00:18:18.285 --> 00:18:20.430 by your target audience, but also how it's being 245 00:18:22.350 --> 00:18:24.290 discussed. Like, you Jason mentioned the verbiage that they're using. And if you can incorporate 246 00:18:24.590 --> 00:18:26.450 that same verbiage into your marketing, 247 00:18:27.310 --> 00:18:27.810 elements, 248 00:18:28.430 --> 00:18:32.770 then that will help better communicate what exactly your website does 249 00:18:33.195 --> 00:18:35.375 to your members and help them better understand 250 00:18:35.835 --> 00:18:40.654 why they should be joining your website to help solve some of the problems that they're facing. 251 00:18:41.115 --> 00:18:44.894 And so this is all why data is better than guessing because, 252 00:18:45.195 --> 00:18:46.735 like I I mentioned previously, 253 00:18:47.550 --> 00:18:52.690 you can try to assume what your members want, and sometimes that can work out just fine. 254 00:18:53.230 --> 00:19:00.865 Other times, you may end up wasting time and effort and maybe even money if if you're paying for certain marketing aspects. 255 00:19:01.485 --> 00:19:05.105 But understanding exactly what it is your target audience wants 256 00:19:05.804 --> 00:19:09.505 will help build a long lasting relationship with them that's rooted 257 00:19:10.044 --> 00:19:13.850 specifically in trust, but trust comes from understanding each other's needs. 258 00:19:14.309 --> 00:19:15.110 It's just like, 259 00:19:15.510 --> 00:19:18.570 personal relationship that you may have with friends, family. 260 00:19:18.630 --> 00:19:25.210 You really need to understand each other's needs, wants, and that will help build that incredibly important relationship 261 00:19:25.585 --> 00:19:29.285 that will make them want to actually join your website and use your website 262 00:19:29.745 --> 00:19:31.605 over an extended period of time. 263 00:19:32.305 --> 00:19:32.805 Understanding 264 00:19:33.185 --> 00:19:41.910 exactly what it is they want will also help to drive users to take action on your website like we just mentioned, especially if you're able to use the same verbiage that they're using 265 00:19:42.450 --> 00:19:45.910 when they're expressing their problems, their difficulties, their desires. 266 00:19:46.370 --> 00:19:53.429 Whatever it is that your website offers them, if you can use that same verbiage, it'll help them better understand why they need to join your website. 267 00:19:53.745 --> 00:19:57.045 And doing all of this will really help to reinforce 268 00:19:57.825 --> 00:20:01.685 why your website is a useful resource for them, 269 00:20:02.065 --> 00:20:07.260 and that all comes back to driving them towards creating that membership on your site. 270 00:20:07.740 --> 00:20:08.480 And also, 271 00:20:09.260 --> 00:20:11.520 you know, I think the number one thing most people 272 00:20:12.380 --> 00:20:17.520 stray away from is talking to their community. Talk they try to do everything passively. 273 00:20:18.060 --> 00:20:26.225 They try to, you know, update their homepage, change a title here, this and that, which, you know, getting start assuming things is is a good way to get started. 274 00:20:26.225 --> 00:20:30.085 But if you really wanna grow, the key is, you know, 275 00:20:30.705 --> 00:20:32.085 connecting with the community. 276 00:20:32.385 --> 00:20:36.385 You know, the best thing you can do in my opinion is pick up the phone and talk to people. Hi. 277 00:20:36.385 --> 00:20:39.340 What'd you think of our site? Do you know what our site's for? 278 00:20:39.800 --> 00:20:42.920 What brought you to our site? You know, that's that's one way to do it. 279 00:20:42.920 --> 00:20:45.240 You can also do surveys, which we'll talk about later. 280 00:20:45.240 --> 00:20:53.695 But getting gathering this data and actually talking to people, and a lot of us might be shy and, you know, we we just, again, want we wanna work passively. 281 00:20:53.755 --> 00:20:55.535 But from what I've seen, 282 00:20:55.835 --> 00:20:59.295 in in now years of experience of this, the most successful sites, 283 00:21:00.075 --> 00:21:01.995 open a dialogue with their members. 284 00:21:01.995 --> 00:21:12.789 And that's kind of if you're if you're afraid of it, you gotta put some armor on, and you gotta get out of your comfort zone and just know that connecting with the community is gonna not only benefit, 285 00:21:13.409 --> 00:21:15.190 your members because now you understand 286 00:21:15.809 --> 00:21:19.809 the the actual words they're using and the and the problems they're facing that you could potentially help solve. 287 00:21:19.809 --> 00:21:30.015 But it's gonna help you because, you're creating those those real relationships with people who in the beginning stages will become your ambassadors and your evangelists for your brand and your community. 288 00:21:30.015 --> 00:21:30.515 So, 289 00:21:30.815 --> 00:21:33.555 I know a lot of us might be a little shy. 290 00:21:33.710 --> 00:21:45.170 It might not be our, in our wheelhouse to, you know, to talk to people on the phone, you know, intro calls and this and that, but try not to over complicate it for yourself, and don't overthink it as well. 291 00:21:45.470 --> 00:21:47.970 You know, they're just normal people on the other line, 292 00:21:48.270 --> 00:21:51.495 that you're connecting with, and you're trying to do some good for them. 293 00:21:51.495 --> 00:21:56.955 So, you're doing something positive, so you shouldn't be shy you shouldn't shy away from that at all. 294 00:21:57.255 --> 00:22:00.635 Yeah. So like Jason just mentioned, don't be afraid to ask for that 295 00:22:01.014 --> 00:22:01.755 so important 296 00:22:02.370 --> 00:22:02.850 input. 297 00:22:02.850 --> 00:22:15.110 You can try to put yourselves in the shoes of your users as much and as often as you can, but you won't know exactly what it is they want and need until you actually are able to communicate that with them directly. 298 00:22:16.365 --> 00:22:16.865 And 299 00:22:17.245 --> 00:22:23.265 so in this presentation, we'll go over four ways to discover what it actually is that your members specifically want. 300 00:22:23.805 --> 00:22:28.625 Those four ways are through social listening, conducting surveys or questionnaires, 301 00:22:29.450 --> 00:22:34.750 observing market trends, and really having your finger on the pulse of what's going on in your target industry, 302 00:22:35.130 --> 00:22:43.785 as well as following the numbers, collecting some data, which I know at first can sound a little bit scary and complicated, but with all the free tools available now, 303 00:22:44.185 --> 00:22:49.645 it's really become much simpler. So, we'll go ahead and dive on into all of this. 304 00:22:50.345 --> 00:22:52.605 So the first aspect, social listening. 305 00:22:53.385 --> 00:22:58.845 You need to learn about your audience and focus on exactly what it is they're saying. 306 00:22:59.130 --> 00:23:03.470 The amount of information that's available to us online is immense. 307 00:23:03.530 --> 00:23:08.270 It we can't really even comprehend it. So potential members for your website, 308 00:23:08.650 --> 00:23:11.630 they're already online discussing their problems, their frustrations, 309 00:23:12.330 --> 00:23:13.470 asking questions. 310 00:23:14.035 --> 00:23:17.735 And you can find these potential members, your your target audience online, 311 00:23:18.195 --> 00:23:21.335 most likely in various online communities, whether it's, 312 00:23:22.275 --> 00:23:27.895 online forums or maybe there's already other membership sites that you'll be competing against. 313 00:23:28.050 --> 00:23:30.950 You can go over there and and see what people are discussing. 314 00:23:31.570 --> 00:23:37.030 More than likely, there's already some social media groups set up either on Facebook or LinkedIn, 315 00:23:37.810 --> 00:23:40.290 or any other social media platforms. 316 00:23:40.290 --> 00:23:44.485 Facebook and LinkedIn tend to be the most popular when it comes to online groups. 317 00:23:44.625 --> 00:23:46.725 LinkedIn, more specifically, for the professional 318 00:23:47.345 --> 00:23:50.005 groups and industries. Facebook, more so for 319 00:23:50.305 --> 00:23:51.525 the, more casual 320 00:23:52.065 --> 00:23:52.565 industries. 321 00:23:53.105 --> 00:23:55.365 You can also find them on q and a websites. 322 00:23:55.825 --> 00:24:00.590 Yahoo Answers was the most popular for, I'd say, probably close to a decade. 323 00:24:00.590 --> 00:24:03.650 More recently, Quora has become much more popular. 324 00:24:04.110 --> 00:24:07.570 And you can just go on both of these sites, do a quick search for 325 00:24:07.950 --> 00:24:10.930 either your target industry, some keywords, or 326 00:24:11.325 --> 00:24:13.985 if you think you know specifically what it is your, 327 00:24:14.445 --> 00:24:16.385 target audience is asking, 328 00:24:16.765 --> 00:24:26.789 you can even just go on Google or, again, on these sites and type in those questions and get some related questions, also see what helpful information others are providing. 329 00:24:27.169 --> 00:24:28.710 And then the last thing is, 330 00:24:29.010 --> 00:24:33.830 again, through just a normal Google search, whether it's just keywords or, 331 00:24:34.529 --> 00:24:40.070 questions that you think people might be asking, you can come across a lot of really good blog articles. 332 00:24:40.825 --> 00:24:43.565 Sometimes there'll be some useful information in the blog itself. 333 00:24:43.945 --> 00:24:57.910 More than likely, if they have a comment section and the blog is the website is somewhat popular, you'll be able to get even more useful information out of the comment section because that's where people will actually be providing feedback and discussing the topic. 334 00:24:58.130 --> 00:24:59.110 And those people 335 00:24:59.490 --> 00:25:03.350 are probably your target audience, the people who you want to join your website. 336 00:25:03.970 --> 00:25:04.470 So 337 00:25:04.929 --> 00:25:10.095 all of this, it will help you discover what questions are most commonly asked by your target audience, 338 00:25:10.554 --> 00:25:13.215 their major pain points and problems that they're experiencing, 339 00:25:13.914 --> 00:25:18.395 what knowledge and skill gaps exist, and what desires and goals they have. 340 00:25:18.395 --> 00:25:19.800 And so all of this information 341 00:25:20.340 --> 00:25:21.320 is really invaluable 342 00:25:21.780 --> 00:25:24.360 when you're shaping your membership offering. 343 00:25:24.580 --> 00:25:27.400 And one other thing, Dave, that's that's also important is, 344 00:25:27.860 --> 00:25:38.165 in case you're you're you have, competitors in your industry, which is also very common, We can also see what people are praising about your competitors and also what people are complaining about, 345 00:25:38.545 --> 00:25:42.005 the competitors. And there might be a gap in the market for something a competitor 346 00:25:42.305 --> 00:25:47.045 may not be offering or the way they conduct themselves or their service level agreement with their member community. 347 00:25:47.440 --> 00:25:49.440 And that can be an opportunity to, 348 00:25:50.000 --> 00:25:55.460 address those issues and differentiate yourself from something a competitor may not be doing or may be doing poorly. 349 00:25:55.840 --> 00:25:58.900 So you can definitely capitalize on those opportunities as well. 350 00:25:59.120 --> 00:26:04.625 Reading reviews online or or as this says, social listening, just chiming into some of the existing discussions, 351 00:26:05.165 --> 00:26:06.625 that are going on online. 352 00:26:07.165 --> 00:26:10.865 Absolutely. And the second option that we have here is conducting surveys. 353 00:26:11.405 --> 00:26:16.305 Now the only way to find out actually what people want and need specifically 354 00:26:16.760 --> 00:26:19.500 is to just come straight out and ask them. 355 00:26:19.880 --> 00:26:22.540 Surveys, they're the most direct way to get feedback. 356 00:26:22.920 --> 00:26:25.820 You can either conduct multi question surveys. 357 00:26:25.880 --> 00:26:29.865 It could be just a single question email if you already have an email list built up. 358 00:26:30.025 --> 00:26:35.865 The one thing I will say is if you are gonna conduct a multi question survey, try not to make it too long. 359 00:26:35.865 --> 00:26:36.684 I would say, 360 00:26:37.145 --> 00:26:40.605 make it easy to fill out in, you know, maybe a couple minutes. 361 00:26:40.745 --> 00:26:46.560 You don't wanna overload people with questions where they'll just end up not wanting to complete it. 362 00:26:46.560 --> 00:26:50.980 And, you know, we've got so many things going on in our lives right now that take precedent. 363 00:26:51.120 --> 00:26:58.900 We wanna keep these surveys short and easy to comprehend for the user so that we can get the most useful feedback, 364 00:26:59.680 --> 00:27:04.695 from them. And conducting surveys online, it'll give you the widest reach. 365 00:27:04.695 --> 00:27:06.775 You'll be able to cast the largest net. 366 00:27:06.775 --> 00:27:10.075 So while you can pick up the phone and call your target audience, 367 00:27:10.375 --> 00:27:18.200 maybe send out emails to the email list that you've already gathered, Conducting a survey online, maybe in one of those online groups or 368 00:27:18.500 --> 00:27:21.480 a blog article that you found related to your target industry. 369 00:27:21.940 --> 00:27:26.919 Conducting it online will give you the white the widest reach and there's a lot of really great free 370 00:27:27.255 --> 00:27:28.875 survey management tools online. 371 00:27:29.255 --> 00:27:32.875 SurveyMonkey is probably the most popular next to Google Forms. 372 00:27:33.255 --> 00:27:35.195 Google Forms is definitely the simplest. 373 00:27:35.335 --> 00:27:38.875 SurveyMonkey is probably the most popular now, and then Typeform 374 00:27:39.529 --> 00:27:40.830 is another option. 375 00:27:41.210 --> 00:27:43.789 One thing to keep in mind when you're conducting surveys 376 00:27:44.169 --> 00:27:48.909 is that what people say can sometimes be different from what they actually do. 377 00:27:49.210 --> 00:27:50.510 So it's good to 378 00:27:50.890 --> 00:27:51.870 conduct surveys 379 00:27:52.565 --> 00:27:58.184 along with some of these other tactics that, that we're mentioning in this presentation. 380 00:27:59.045 --> 00:28:02.105 And I think you brought up a a a good point here. There is 381 00:28:02.565 --> 00:28:04.105 something called form fatigue, 382 00:28:04.580 --> 00:28:07.940 and and that does happen when forms are surveys are long. 383 00:28:07.940 --> 00:28:11.960 You know, it's different for every industry and and how, exciting your questions 384 00:28:12.260 --> 00:28:19.240 may be. But just be mindful of, as David mentioned, the length of your the entire survey and also 385 00:28:19.585 --> 00:28:23.025 the, like, level of complicated answers you're hoping to get from them. 386 00:28:23.025 --> 00:28:24.725 You know, giving them multiple choice 387 00:28:25.105 --> 00:28:27.845 might be helpful, if you're trying to narrow things down, 388 00:28:28.305 --> 00:28:33.905 and also short questions that are easy to comprehend and you wanna get their, you know, first reaction sometimes. 389 00:28:33.905 --> 00:28:44.950 And then if you're gonna have, like, some long form responses, you know, some open ended questions, you want them to just write, you know, whatever they're feeling, in their minds and hearts, just have a couple of those on that survey. 390 00:28:44.950 --> 00:28:51.965 So just keep it short and sweet, and you'll probably get some good results, and people won't abandon the survey midway through. 391 00:28:52.825 --> 00:28:55.625 Tip number three out of four, observing market trends. 392 00:28:55.625 --> 00:28:59.164 You always wanna have your finger on the pulse of what's happening in your market. 393 00:28:59.225 --> 00:29:00.445 You wanna stay current. 394 00:29:00.505 --> 00:29:08.820 You don't wanna fall behind and, if you have competitors, allow them an opportunity to, to kind of sweep in and, and move ahead of you. 395 00:29:09.120 --> 00:29:13.380 So all of this, again, can be done with a simple Google search if you're not already familiar 396 00:29:13.840 --> 00:29:15.380 with some popular 397 00:29:16.080 --> 00:29:21.775 online mediums that reflect what's going on in your target industry. These can be blogs, podcasts, 398 00:29:22.475 --> 00:29:23.375 video channels. 399 00:29:23.995 --> 00:29:27.375 If you can hang out and around some of these, 400 00:29:27.915 --> 00:29:30.975 locations online that your target audience frequents, 401 00:29:31.355 --> 00:29:37.480 such as some of those social media groups, a lot of times in there, they'll be sharing resources 402 00:29:38.100 --> 00:29:39.880 or media or content 403 00:29:40.500 --> 00:29:45.159 from the same sources over and over. So if you can identify those common sources, 404 00:29:45.825 --> 00:29:48.565 it probably means that your target audience 405 00:29:49.184 --> 00:29:54.304 follows them and so that and so they have their finger on the pulse of what's happening in your target market. 406 00:29:54.304 --> 00:30:00.085 So those are the those are the sources that you yourself wanna follow as well to remain current. 407 00:30:00.470 --> 00:30:06.490 And all of this goes into identifying those online influencers who essentially act as unofficial spokespeople, 408 00:30:07.270 --> 00:30:10.330 for your prospective members, your target audience. 409 00:30:10.710 --> 00:30:11.850 So you wanna 410 00:30:12.230 --> 00:30:18.625 really understand what it is they're talking about, what questions are being asked, what they're excited about, what frustrates them. 411 00:30:18.685 --> 00:30:27.405 Because what frustrates them, what excites them, what they wanna see is typically what others in your target industry want as well. 412 00:30:27.405 --> 00:30:29.345 So this will help to identify, again, 413 00:30:29.809 --> 00:30:40.630 what you can offer in your membership plans or on your website if you're offering information for free that your target audience really wants and will make them want to keep coming back to your website. 414 00:30:41.090 --> 00:30:53.565 The other option, which we didn't list on the slide, but this really depends on your target industry and maybe even your location if it's a national directory or a local one, is you can attend industry conferences, 415 00:30:54.105 --> 00:30:57.405 meeting influencers and your target audience face to face. 416 00:30:57.769 --> 00:31:02.909 This will again, this goes back to establishing those meaningful relationships and trust. 417 00:31:03.450 --> 00:31:08.830 I know oftentimes that's not really possible depending on what your target industry is and your target audience. 418 00:31:08.970 --> 00:31:10.190 But if that's a possibility, 419 00:31:10.889 --> 00:31:12.909 that may be something you want to consider. 420 00:31:13.515 --> 00:31:14.655 Yeah. And once again, 421 00:31:15.515 --> 00:31:21.195 a lot of connecting with your members is speaking their language and using their lingo and terminology and things they're using. 422 00:31:21.195 --> 00:31:30.500 So, you know, staying current with things like popular blogs and podcasts will keep you updated with the latest buzzwords and keywords that your industry are is is using. 423 00:31:30.879 --> 00:31:38.820 And then you wanna make sure you sprinkle those and and use those throughout your website because that's what people are expecting to see and hear, you know, from whatever industry you're targeting. 424 00:31:39.634 --> 00:31:42.855 And lastly, it's all about the data following the numbers. 425 00:31:43.315 --> 00:31:47.095 So you want to collect data in order to better understand 426 00:31:47.475 --> 00:31:51.254 what elements of your website, as well as the content that you're sharing, 427 00:31:51.570 --> 00:31:53.649 are actually resonating best with your audience. 428 00:31:53.649 --> 00:31:57.909 Because once you can figure that out, you can replicate those elements 429 00:31:58.289 --> 00:32:05.750 to better connect with your target audience rather than kind of just throwing a lot of content out there and hoping something sticks. 430 00:32:05.835 --> 00:32:11.215 You can really identify what actually does stick and, and follow along that path. 431 00:32:11.434 --> 00:32:19.054 So the best thing you can do is create a free Google Analytics account and then you can link your analytics ID with your BD website. 432 00:32:19.450 --> 00:32:22.830 It's just in the general settings. You can just copy and paste it in there. 433 00:32:23.050 --> 00:32:30.110 And from there, give it some time so that it can collect some data on how your website visitors are using your website. 434 00:32:30.730 --> 00:32:34.910 But from there, you can look at the data that's provided from Google Analytics, 435 00:32:35.515 --> 00:32:37.375 and this will allow you to see 436 00:32:37.675 --> 00:32:50.175 what pages are most visited on your website, where people are coming from, what links they're clicking on your website, the traffic flow, whether or not they're staying on your website or leaving directly from the same page that they came from. 437 00:32:50.490 --> 00:32:53.470 There's so much valuable information from Google Analytics. 438 00:32:54.250 --> 00:32:58.670 When you're brand new to it, it can be a little overwhelming, but there's so many great useful 439 00:32:59.290 --> 00:33:01.390 content online regarding analytics. 440 00:33:01.610 --> 00:33:11.025 I recommend just going over to YouTube, searching analytics for Google Analytics for beginners, and there's so many great video tutorials on how to use Google Analytics, 441 00:33:11.485 --> 00:33:16.285 how to use all the tools that are available in it to better understand the data that it's providing you. 442 00:33:16.285 --> 00:33:18.545 And once you're able to understand that data, 443 00:33:19.110 --> 00:33:26.010 like I mentioned, you can use that to focus on exactly what it is you know for a fact is working on your website 444 00:33:26.390 --> 00:33:31.430 rather than just hoping something works and, and not really knowing for sure. 445 00:33:31.430 --> 00:33:34.730 This will give you a much better understanding of if something works 446 00:33:35.085 --> 00:33:36.304 and and why it works. 447 00:33:36.845 --> 00:33:40.784 The other thing is that a lot of social media platforms offer you, 448 00:33:41.245 --> 00:33:43.664 some data that can be useful as well, 449 00:33:44.044 --> 00:33:46.544 specifically Facebook, LinkedIn a little bit. 450 00:33:46.845 --> 00:33:49.230 Facebook really provides a lot of data now, 451 00:33:49.710 --> 00:33:53.730 especially if you're paying for ads or or boosted posts. 452 00:33:54.270 --> 00:34:03.010 Then they're really able to provide you with, like, the countries and the locales of people who are interacting with your content, specifically what content 453 00:34:03.405 --> 00:34:04.545 resonates best. 454 00:34:05.005 --> 00:34:11.985 And there's some tools as well from your company page if you're sharing content through that and you're not paying for any ads or anything. 455 00:34:12.045 --> 00:34:21.929 Facebook does still provide you with a little bit of data, but go through all of that, and that will, again, help you understand what posts and what content resonates best with 456 00:34:22.230 --> 00:34:22.710 your, 457 00:34:23.109 --> 00:34:26.489 followers and other people who are on the the platform. 458 00:34:26.550 --> 00:34:30.089 And so you can focus more on sharing that kind of content 459 00:34:30.695 --> 00:34:33.114 on your social media profiles, 460 00:34:33.815 --> 00:34:38.395 and, hopefully, that will allow you to focus on what works and what drives people to your website 461 00:34:38.855 --> 00:34:45.330 rather than spending some time and effort on pieces of content that may not end up performing as well as you hope. 462 00:34:45.410 --> 00:34:46.790 So data is really important. 463 00:34:47.410 --> 00:34:53.989 It can take some time to understand the the ins and outs of it all and, and understand how to use that data. 464 00:34:54.290 --> 00:34:55.510 But once you do, 465 00:34:55.890 --> 00:34:58.050 it will really be a game changer for you. 466 00:34:58.050 --> 00:35:04.655 And, a lot of these resources are free now online, and, there's a lot of free educational resources online as well. 467 00:35:04.655 --> 00:35:07.635 As I mentioned, YouTube is honestly probably the best resource, 468 00:35:08.255 --> 00:35:10.035 that you could use for understanding 469 00:35:10.575 --> 00:35:14.355 how to utilize this data that you're able to collect for free. 470 00:35:15.369 --> 00:35:19.790 Yeah. I think, when I first got introduced to Google Analytics, it was a little overwhelming. 471 00:35:19.849 --> 00:35:21.230 But once you start, 472 00:35:21.849 --> 00:35:30.349 understanding just, like, some of the the basic numbers, like how many daily visitors your website received or what your most popular page is on your website, 473 00:35:31.295 --> 00:35:43.955 You know, just those beginner things, it really gets you even more motivated and excited about your website because you're actually understanding how it's behaving and how the world is finding you and, you know, your website and how they're interacting with it. 474 00:35:44.890 --> 00:35:49.530 Also, it allows you to start creating some milestone goals for yourself. 475 00:35:49.690 --> 00:35:51.530 You know, maybe your site's just starting out. 476 00:35:51.530 --> 00:35:58.590 You have, you know, a few hundred visitors a month and you wanna increase that to maybe start getting into the thousands of visitors per month. 477 00:35:58.890 --> 00:36:04.585 You can actually see what types of content on your site are attracting the most types of traffic, 478 00:36:04.965 --> 00:36:10.185 and then you could what you wanna do is look for trends like that, and then you want to leverage, 479 00:36:10.965 --> 00:36:18.599 and capitalize on the things that are working and then kinda stay away from the things that may not be working and and use up a lot of your resources 480 00:36:18.900 --> 00:36:20.119 related to your time. 481 00:36:20.660 --> 00:36:22.839 With regards to the social media stuff, 482 00:36:24.180 --> 00:36:25.720 what I love most is, 483 00:36:26.125 --> 00:36:28.225 you know, it's it's free to post stuff online. 484 00:36:28.285 --> 00:36:33.105 You you basically wanna see what type of post get the most engagements, what post get the most clicks, 485 00:36:33.485 --> 00:36:37.185 what what type of post gets get the most likes or thumbs up. 486 00:36:37.725 --> 00:36:39.105 And you might learn that, 487 00:36:39.450 --> 00:36:48.750 you know, sometimes memes, you know, those funny images we see with the funny messages in them, those are enough to spark and ignite your community on a Monday morning. 488 00:36:49.450 --> 00:36:52.750 And, you know, learning those types of trends and looking at those numbers, 489 00:36:53.184 --> 00:36:54.484 it can help organize 490 00:36:54.944 --> 00:36:58.464 your actions and the method you use to market and grow your website. 491 00:36:58.464 --> 00:37:04.244 Because once you start learning how the universe is reacting with what you're putting out in there, 492 00:37:04.704 --> 00:37:06.085 again, you can better organize, 493 00:37:06.625 --> 00:37:11.940 your actions and your time and create a more structured marketing plan on how you wanna grow your community. 494 00:37:12.319 --> 00:37:18.660 You know, Mondays I do this, Tuesdays I do this, three times a month I do add this type of content to my website. 495 00:37:18.960 --> 00:37:24.205 And you only know that information from the analytics from following the numbers that David is sharing. 496 00:37:24.205 --> 00:37:28.785 So I know sometimes when we talk about data collecting data and looking at numbers, 497 00:37:29.485 --> 00:37:33.825 you know, it could again, we we might tend to wanna shy away from it. 498 00:37:34.525 --> 00:37:43.130 But if we can, you know, take that step forward and trust in yourself, just just know that you may get overwhelmed, but don't let it stop you from moving forward. 499 00:37:43.270 --> 00:37:48.250 Following the numbers are your best friend, especially with online businesses and online websites because 500 00:37:48.790 --> 00:37:49.545 in the end, 501 00:37:49.944 --> 00:37:53.885 any everything online is data driven. So you'll just be doing yourself 502 00:37:54.505 --> 00:37:55.085 a favor, 503 00:37:55.464 --> 00:37:56.525 following the numbers. 504 00:37:57.305 --> 00:37:59.625 You know, Dave, you you kinda dug this up, 505 00:38:00.025 --> 00:38:03.805 from one of our previous webinars, and I'll go ahead and share a link. In webinar, 506 00:38:04.265 --> 00:38:05.520 Wednesday '63, 507 00:38:06.000 --> 00:38:10.100 we did do a segment on, why it's important to get early user feedback, 508 00:38:10.880 --> 00:38:12.740 but I think this this does correlate, 509 00:38:13.120 --> 00:38:15.460 and fits nicely with the tip of the week today. 510 00:38:16.160 --> 00:38:19.105 Alright, guys. So what we'd like to do is now pass it over back to you. 511 00:38:19.105 --> 00:38:21.845 If you guys have any questions about some of the lab updates, 512 00:38:22.225 --> 00:38:23.285 the tip of the week, 513 00:38:23.825 --> 00:38:29.365 or something else we can help you with on your website, we'll try to get to as many questions as, we can today. 514 00:38:29.665 --> 00:38:34.130 Actually, Vincent typed in a message that he that I think is a really good tip. 515 00:38:34.130 --> 00:38:38.150 He said to actually make sure that you have a phone number on your website 516 00:38:38.610 --> 00:38:42.770 that comes directly to you. He said it can be a hassle sometimes. 517 00:38:42.770 --> 00:38:46.930 It might be a little bit overwhelming if people are are inundating you with calls. 518 00:38:46.930 --> 00:38:52.015 But if it's coming straight to you, you're able to talk to these people one on one directly. 519 00:38:52.155 --> 00:38:54.655 And from that, you're able to really understand 520 00:38:54.955 --> 00:38:59.214 better than really any other way what exactly it is they want, they're looking for, they need. 521 00:38:59.595 --> 00:39:03.950 And so I I think that was a really great tip, Vincent. Thanks for sharing that. We have Franco here. 522 00:39:03.950 --> 00:39:08.210 He's got his hand up. I know you're calling from, South Africa. Correct, Franco? 523 00:39:08.750 --> 00:39:11.890 Yes. I am. Excellent. How'd you like the webinar today? 524 00:39:12.270 --> 00:39:14.049 I think it's cool as always. 525 00:39:14.430 --> 00:39:18.994 Awesome. Awesome. What's your question for us today? On the home page, 526 00:39:19.454 --> 00:39:20.515 is there a way 527 00:39:20.895 --> 00:39:21.395 to 528 00:39:21.934 --> 00:39:24.115 make it so that the join our 529 00:39:24.415 --> 00:39:24.915 newsletter 530 00:39:25.535 --> 00:39:27.155 thing does not show up? 531 00:39:27.535 --> 00:39:30.255 I think there's a design setting which would, 532 00:39:30.895 --> 00:39:32.355 which would make it sitewide. 533 00:39:33.270 --> 00:39:36.730 So what you can Okay. I don't know. Because I was looking for something that 534 00:39:37.270 --> 00:39:38.090 was like 535 00:39:38.390 --> 00:39:39.290 turn it off. 536 00:39:39.750 --> 00:39:43.290 Yeah. You can come to your design settings under footer design. 537 00:39:45.350 --> 00:39:46.090 Show newsletter, 538 00:39:46.390 --> 00:39:48.090 you can turn that to no. 539 00:39:48.485 --> 00:39:51.845 Let me just save the changes. Oops. Click visit website. 540 00:39:51.845 --> 00:39:54.665 So if we visit the website here, we'll see it. 541 00:39:55.045 --> 00:39:58.565 And then well, this is we're gonna be working on this is actually an update. 542 00:39:58.565 --> 00:40:02.345 We're gonna be doing newsletters as pop ups. It's also gonna help prevent spam. 543 00:40:02.460 --> 00:40:04.320 You can add that to the coming soon list. 544 00:40:05.099 --> 00:40:07.200 But, essentially, when you set it to no, 545 00:40:07.820 --> 00:40:10.619 let me refresh here now. It should be gone, this bar. 546 00:40:10.619 --> 00:40:14.140 So you can certainly and, actually, that I think that's a nicer, cleaner look. 547 00:40:14.140 --> 00:40:17.359 You can certainly come to the design settings and set this to no, Franco. 548 00:40:18.305 --> 00:40:19.125 Okay. And 549 00:40:19.505 --> 00:40:21.685 that thing it says search review connect 550 00:40:22.305 --> 00:40:24.485 Mhmm. Can you set that off as well? 551 00:40:24.785 --> 00:40:28.065 Certainly. So that is your home page divider settings. 552 00:40:28.305 --> 00:40:30.965 So because there's so many settings, it has its own module. 553 00:40:31.265 --> 00:40:32.245 However, Franco, 554 00:40:33.200 --> 00:40:38.260 where you select to enable or disable that, that's gonna be one of your homepage section order options. 555 00:40:39.039 --> 00:40:43.119 By default I think most sites, if they start with that it's in section one. 556 00:40:43.359 --> 00:40:46.075 You can certainly just come here and set this to none. 557 00:40:46.075 --> 00:40:48.815 But basically, it's called your homepage hero divider, 558 00:40:49.195 --> 00:40:53.455 and what you wanna do is just take it out of the rotation here from any of these sections. 559 00:40:53.915 --> 00:40:57.375 Alright. Thank you. Thank you for the questions. We always appreciate them, Franco. 560 00:40:58.020 --> 00:41:03.060 Alright, guys. I don't see any more hands up here. I think we had a great webinar Wednesday. 561 00:41:03.060 --> 00:41:05.800 Thank you, David, for putting together this great presentation. 562 00:41:06.500 --> 00:41:10.260 If we didn't get to your question today, please join us in, the Facebook group. 563 00:41:10.260 --> 00:41:12.760 You can head on over to brilliantdirectories.com 564 00:41:13.045 --> 00:41:16.105 forward / Facebook and click on the join button there. 565 00:41:16.645 --> 00:41:18.965 The next webinar will be in two weeks. 566 00:41:19.205 --> 00:41:24.485 That's our general schedule is every two weeks we have a webinar Wednesday, and we do look forward to seeing you then. 567 00:41:24.485 --> 00:41:25.865 So on behalf of myself, 568 00:41:26.173 --> 00:41:30.673 David Rocklin, and the entire Brilliant Directories family, thank you for joining us today. 569 00:41:30.893 --> 00:41:34.513 Have a great day and a brilliant week. Take care, guys. Bye bye.