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Alright, guys. Let's dive right into it. Welcome to another edition of webinar

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Wednesday.

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Always here to help you provide to provide you with tips to help grow your online community.

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If this is your first time joining us, welcome. It's really great to be with everyone here today.

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I do see a lot of new names joining us, so welcome.

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I'm Jason there on the left, and we are lucky to be joined by David Rockland, the digital strategist here and so much more at Brilliant Directories.

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David, thanks for taking the time to help us and join us on this webinar.

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Hello, everybody. Thanks for joining us for another webinar Wednesday.

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As Jason mentioned, Corey Barnes is joining us for this webinar with a very great presentation

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coming up that should be very helpful to a lot of you and and provide you with a lot of actionable steps.

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So very much looking forward to that one.

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Awesome and we do have a new slide here we are streaming on YouTube right now which is great news it means the webinar replay will be immediately available after the webinar so if we skip over something a little too quickly you can go to our YouTube channel and watch the replay.

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You can go there right now and head on over to brilliantdirectories.com/youtube

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and click on the subscribe button that, is will be right in front of you and that way you can stay up to date with all our BD videos.

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And also in addition to that, in between webinar Wednesdays, the Facebook group is a great place to ask questions,

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receive feedback on your website,

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strategize with other fellow membership website owners.

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You can head on over to brilliant directories dot com forward slash facebook.

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I myself am in there and there are lots of great discussions and conversations happening in there, so I do recommend taking a moment to head on over there right now.

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You can go to brilliantdirectories.com/Facebook.

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And those of you joining us for the first time, welcome.

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Just a little bit about webinar Wednesdays, with Brilliant Directories.

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It's really a great way for us to present and showcase some of the newer features that are built into the platform,

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specifically

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the features that can help you grow your online community a bit quicker.

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We'll cover topics such as how to increase traffic, which is part of the tip of the week that, Corey Barnes

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will cover for us today. Converting visitors to members,

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improving your website's navigation.

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So if you have questions

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about any of these topics or anything about your membership website, we'll try to reserve some time towards the end of the webinar to take as many questions

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as possible, but please save them.

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And, yeah, we'll look forward to helping you out in just a little bit.

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Alright, now for the fun stuff, we we have a small handful but really high value,

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lab updates to share with you today. This one was a suggestion from a previous webinar Wednesday.

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The ability to display alternate field date label text in the form manager.

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It's better if I show you what this means rather than try to explain it.

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So let me head on over to the admin area, and I'll show you what kind of power this new setting has for you.

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So first, let me log in as a member, and we'll use this as a demonstration.

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And if you're customizing your forms and adding your own fields for data you wanna collect from your members or people filling out forms around your site,

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this will definitely come in,

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into play for you. So let me log in as this sample member here.

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Okay. Great. And let me head on over. We'll just we we edited the basic information form here.

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And all this text can be edited here,

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and what a field label is is exactly this. It's the text outside of the input box.

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So by default, you would just have one field label,

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and in this case, if you had enter company name here,

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then on the profile page, just like phone number and your position, it would say exactly what it says here.

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However,

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what's on the public profile isn't necessarily what you wanna ask for in the member's dashboard behind,

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the member's dashboard. You wanna say something like my company name is.

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So if we scroll down here to this example,

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we can see here the alternate field

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label, it says my company name is, as opposed to enter company name.

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So it doesn't have so you can ask a question

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on the input view it's called, so in the member dashboard, and then display something different, a different label

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on the public profile. So let me show you where you guys can play around with this and edit this.

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If you go to the toolbox

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and the form manager,

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and this works with any form we've edited the member listing contact details form,

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And I'll search for what I put here as a custom enter company name. Just use this filter here.

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Great. So this is the company name field.

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So before we would just have one field label and this would be on the input view, the public display view on the profile,

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if this was included in email, if the value was included in an email sent to the the member or a subscriber, it would just show this one field label.

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If we toggle open this cog here, we have different display

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settings.

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And we can see now depending on the views that we've enabled, so input view is if you want people to enter a value for this field.

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So you can see I've entered

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enter company name. I could say, what is your favorite color?

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I can start asking questions now, which is a bit more, effective if you're trying to extract,

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information from your members.

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And then on display view, the public display view, you can present it in a friendly manner to the member.

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So in this case, it would say my company name is.

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So that's basically what you can do here. There are some other views here.

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For example, when leads get sent out to members,

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and then if you're gonna include some of these fields when you're sending emails,

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those come into play as well. So play around with that.

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This will come in more handy for people that have custom fields in their forms, but I'm sure everyone will eventually

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get around to doing that.

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Alright. This is another one that was a recommendation from a previous webinar.

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In the admin area, you can now identify members who have credits.

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Last month, we recently released the member credits system add on.

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So if you have this add on, you can now

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provide your members and give them credits that could be used and spent around your website.

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Now you can search for members who currently have a credit balance on your site, and you can even create a smart list from that.

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Let me show you where you can do that.

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Under search members,

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what you can do is under the transaction

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types search filter, so this is, the type of invoices a members have, There is an option here.

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Now you can search for members who have,

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a positive amount of credits available, and I'll do a quick search here.

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This is just a demo site we have, so we should have a few members here. Here we go.

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So we have three members with that have a credit balance.

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And what's really cool, you can also sort and filter by most credits or least credits.

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So, we can see here now we sorted by least credits, so fifty, seventy five, and 100 credits.

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And as always, anytime you do a search on this page search members,

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you can either export this specific list or even better, you can create a smart list,

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and we can just say, members

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who have,

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credits,

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and we can save that as a smart list.

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And as a smart list, now we could email, send an email newsletter to this group of segmented,

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members. Very cool.

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And it is a dynamic list.

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So if one of these members has a zero balance for credits, they don't have any credits, they'll automatically be removed from the smart list.

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Also in the same, kind of channel as the search members, now you can identify members with complete

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or incomplete

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profiles. So we presented this in the previous webinar where you can now

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customize

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what fields are necessary for a member's profile to show up in the search results.

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You can watch the replay in the previous webinar,

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but now you can in the same search members page,

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identify which members have complete or incomplete profiles and let me show you where that is.

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I'll just reset this form to start from fresh here,

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And you can do any combination of searches, so you can you can kind of string these together, but here you'll have profile status and you can search for complete or incomplete.

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So let's just see who's incomplete on our site.

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And again, also a recommendation from, the attendees in the previous webinar.

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So we have 11 members who do not meet the criteria of having the fields required to be considered a complete

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profile.

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Maybe they're missing a profile photo or logo image.

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Maybe they haven't selected a top level category. Whatever we selected as required for the profile,

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these are members who have incomplete profiles.

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So again, what's really cool here is we can go to list actions and we can create a smart list.

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I've already done this. I'll show you where it is.

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And you can create a dynamic smart list of members who have incomplete profiles.

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And then, of course, with this, you can email them a newsletter saying, hey.

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Make sure you have, you know, one, two, three, four, five things completed

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on your profile to start showing up in the search results.

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And maybe you wanna send that once a month to, you know, the people who are in that smart list.

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So let's look at that smart list I've created here.

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So this shows 11 member results with incomplete profiles.

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And if we scroll down here,

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here are the smart lists I've created. Here are the members who have credits, there's three.

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Incomplete profiles, 11. And then I also made a list of members who have complete profiles,

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46.

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So here's something really cool. If you wanted to make a list of complete profiles

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and members who joined, let's say in February,

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the month before, maybe you wanna send a special email to these types of members.

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This is a demo site. I don't know if we have any members who joined in February,

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but there are.

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There are 11 members who have complete profiles and joined within the month of February.

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So you might wanna do this monthly and send a welcome email saying, hey, congratulations.

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You've completed your your profile successfully. You've been with us for about a month.

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And then tell them what they can do more on your website.

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So it's a really good way to keep the pulse going,

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with your members just on a monthly basis based on this criteria.

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And also, related to complete and incomplete profiles, it was a request

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to be able to identify if members have selected and ticked off some subcategories.

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And now you can do that. You would use the service tag to require subcategories

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to qualify as a complete profile.

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Let me just show you where you can set the different fields that need to be filled out in order to have a complete,

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profiles are incomplete.

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The quickest way to get there is in your general settings. And by the way this field will only show

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if in your general settings, search settings, you have required complete profiles set to yes or no.

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If it's set to no that field that filter will not show on the search members page.

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So here we have require complete profiles, yes.

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And we can view the settings, the fields that we are requiring, takes us directly to the advanced setting.

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And here we just wanna set a comma separated list of the field names that are required to be considered a complete profile.

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The easiest way to get this is from the import template, when you're importing members or if you know in the form manager.

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So now if you add service,

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this will require some subcategories

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to be ticked off as well if the members want to be considered as complete profiles.

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So you can do that there.

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Some items coming soon and down the line, we've been mentioning this one.

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We found a few security holes that we're patching up with the ability to have file upload fields, for your forms.

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So maybe you want members to upload images, PDFs, read as resumes,

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things like that. That is coming down the line soon.

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This is a fun one. The ability

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for the Google map, currently, it starts in the center of the world.

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It kinda looks like it's in Africa when members are entering their location.

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You'll be able to set the default pin marker when entering an address.

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With this update, it will first automatically set the primary country of the website

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as the center of the pin marker.

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And if you wanna get even more granular, there will be an advanced setting to override that so that the map marker starts at a specific longitude and latitude.

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So if you're just focusing on a specific city or region or county,

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you can have the map marker start there when people are entering their addresses

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with the Google map.

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Let me show you a visual of what that we're referring to here.

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So right now, when people are entering their address, it kinda just shows a world map like this, but the pin will start wherever you've chosen to centralize it.

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So that'll create a better focused experience

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for websites that are more region specific.

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This is also a good one on the homepage.

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We know we have streaming sections.

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You can stream recent members, your blog articles, events on the homepage. However,

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sometimes on mobile devices, we want a shorter website, a smaller website to give a better experience to users.

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So you'll be able to choose specific

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sections of your homepage that you'd like to hide on mobile devices.

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This will have a double benefits. One, it'll provide a better mobile experience on your homepage,

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by kind of creating a shortened version of your homepage for those mobile visitors,

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as well as the mobile speeds.

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Less items will be loading on the homepage when you hide them with these settings.

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So it should make the homepage a bit speedier.

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And also Google and other, speed scores tools should like that very much.

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And then also, with speed and stability, tons of updates are coming down the line.

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The BD Dev team is working very, very hard. Lots of improvements for the overall user experience,

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functionality,

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and a lot more.

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I can't say enough how much your suggestions and feedback, support tickets, help us improve the software.

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So it's really you guys that we have to thank for all the improvements that are coming to the platform.

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Great updates. Thank you guys for the feedback.

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And with that, we do have a special guest today, Corey Barnes.

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I'll go ahead and unmute your mic, Corey Barnes.

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And Corey's, been with BD,

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for I think several years now, and he does an amazing job with his Facebook groups and leveraging them to also drive traffic to his BD websites.

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He also has a Facebook accelerator

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program. So what we can do is is pass it over to you. Welcome, Corey. Hey, guys.

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Hope you're having a great evening. Thank you for having me today.

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Oh, it's always a pleasure to to have you. I think this is, Corey's,

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third,

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guest appearance on webinar Wednesdays.

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I think when you get five, you get a special jacket and blazer.

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I'm waiting on that I'm waiting on the hoodie, by the way. I can't wait to get mine. I'm excited.

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That's right. Alright. But I'll pass it over you to you, Corey.

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I might chime in, here and there, but I'll pass over the tip of the week to you.

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Five plus ways to turbocharge your BD sign ups utilizing Facebook groups.

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That's right, guys. And thanks again for having me today, Jason and David.

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Hope you guys are doing well.

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So a little bit about me. My name is Corey Barnes.

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I'm from Chattanooga, Tennessee here in, the beautiful Southern states of United States.

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And, today, talk a little bit about some tips that I've had that have worked very well for me.

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But, just a quick kind of snapshot of who I am. I've, you're right.

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I've been with Brilliant Directories or have, purchased your your, the technology two years ago at a great sites, and we've done extremely well.

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We've had the privilege of serving our two local markets.

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So my company name is called Hashtag Connect,

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and, we launched our very first Facebook group called Chattanooga Small Business Networking back in May of twenty eighteen.

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And, through some giveaways and some some good old fashioned networking, we're able to, you know, really grow the community and really get it moving.

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And, I'm proud to say we've got close to 31,000

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members in the local Chattanooga area,

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which is is, I think it's a fifth of the overall population that's in in the local area.

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So really privileged to be able to run and and administer these groups along with running, networking events for this community as well.

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And then this past January,

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we launched our Huntsville, Alabama,

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Facebook group called Huntsville Small Business Networking. And I'm proud to say we have about 5,600

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members there in that community.

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And we have a separate, of course, brilliant directory environment there in that city.

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And collectively between both markets, I think we've got 2,600

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business listings between the two directories.

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And we're actually scaling into three other markets right now as well with the system.

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That's fantastic.

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So you found a formula not only with with the marketing, skills and talents that you have, but specifically how to utilize and leverage Facebook

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to create a synergy between,

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your BD websites and the Facebook groups.

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Exactly.

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They work in tandem with one another and the the they really can't operate without the other. And,

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yeah, I mean, the the group community is wonderful on its own two feet, but the brilliant directory software

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really meshes in nicely so it gives people an opportunity to get that free listing or to upgrade and take part in in,

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on the back end on the website as well. So it's sweet. People love it. And,

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this this shot here is of our Chattanooga Facebook group. Again, it's called CSBN.

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That's the nickname. And we had a professional banner design with the logo.

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We had that all that done online.

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You can hire local professionals online to do that for you or locally,

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graphic designers,

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or do it yourself through apps such as Canva.

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And we trademark the the name and everything and, we coined the Chattanooga's Place For Getting Things Done.

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So we had the banner created and, this is our Huntsville location with 5,600

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Facebook group members.

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Same kind of format as you can see.

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And we're kind of taking this format into different markets with that same kind of unity.

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This is our Brilliant Directory website.

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Again, we launched about two years ago and purchased the software at the time.

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We were really trying to find a wonderful platform to host our group members in a structured way.

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We were not having much success with some of the other providers out there.

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And when we stumbled upon Brilliant Directories, it was just I mean, it was a home run.

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I mean, it's been wonderful working with Jason and his team.

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They have a wonderful product, and it I I I literally could not do run my business without the system,

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and it really is brilliant. So this past fall, I worked with a local,

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or not local, but a professional I found through the Brilliant Directories support group private group, And he was able to we were able to work together to get the, kind of that Angie's List style

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where they can, you know, create the free listing or or search for vendors.

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And we've had a lot of compliments, and,

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we really love the look of it. Yeah. It looks looks really great. I do have some questions

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for you, Corey, at the end of your presentation,

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kind of about the the journey and and the timeline of,

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when you started reinvesting in your in your projects and stuff.

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But I'll save those for the end, of the tip of the week, if that's okay.

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So switching gears, today we'll be talking about five plus tips to help you.

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I have provided some free training inside of the Brilliant Directory private group that you can search for.

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Jason might be able to make that available as well, but I teach you the steps to kinda get that initial Facebook group built.

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And whether you, you know, you work with dog trainers or your niche is yoga, whatever that may be, a community or an online community like this, a Facebook group community will serve you regardless of what industry you're in.

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So don't think that, hey.

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You know, I don't do the networking stuff or I don't, you know, do the Angie's List stuff.

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I don't it's not for me. That's just not true.

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There's a tremendous opportunity for you to create your own private group, and there are some free training videos.

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So tip number one is the first thing I highly recommend doing when you're creating your own private Facebook group is to have a professional banner created.

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Think of your banner as your local billboard

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or your signage.

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It just happens to be virtual. So people need to see that you're a professional

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business, that you've taken the time to invest into your business, that you're very different.

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If you were to search for any Facebook group out there right now, the most part, they don't look all that great.

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And there's read an article a while back that said that, there's over 40,000,000

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Facebook groups out there, and most of them just look bad. Okay?

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And I think it's important to differentiate yourself from your competitors in the market by having a beautiful banner and then introducing some call to action such as, you know, asking for the vendor recommendations

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or joining the free directory or creating a free listing today and then having a separate section with your website or your brilliant directory URL there that they can kind of see periodically and know to kind of go join.

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Yeah.

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I think you bring up a really, really good point here, and it, speaks to the idea of of credibility and people who are checking you out for the first time.

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Having high quality banners and images, especially if you're the new kid on the block,

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can kind of create instant trust and credibility with people who are checking you out and trying to take you for a test drive, perhaps.

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So I I like that suggestion a lot there as well as in this case, you've added the calls to action

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of what the website is for and how you can participate. So this is very good.

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I appreciate that. Thank you.

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So tip number two is once your Facebook group gets established and you initially you're inviting your friends and your family members and your colleagues and contacts.

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Maybe you're part of a local networking organization in your city that you're friends with.

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Invite those people into the group.

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Once you get a base following of, say, 50 to a hundred members, go ahead and start throwing the fuel on the fire, so to speak, by doing giveaways

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such as AirPods and cash and gift cards and things like that to entice and encourage

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members to invite their own friends and ask for things, kind of dangle the carrot.

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And once you get a good little engaged group,

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within the Facebook group system that you see Jason do Jason do quite a bit is that he'll go in there and welcome all of the new members, which is a wonderful way to,

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encourage them to introduce themselves and share what they do, and it kind of breaks the ice.

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So we use that in an effective way such as, as you can see here, let's welcome our 77 new members

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to CSBN. And I've added emoji and I've bold made the numbers bold.

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And then it kind of mentioned what we do briefly, and then I have some emojis there in that next section stating, hey.

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You know, tell us what you do.

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And then really one of the most important parts of this when you're kind of doing this function

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is to,

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mention PS.

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People always like to look at the PS part of a letter or, you know, in this case, this post.

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While you're at it consider becoming a member with us on our website, free plans and premium plans to meet your needs.

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And then I've listed our website and as you see below

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those members, those new members have been tagged so their name turns the color blue.

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So they will receive a notification on Facebook. So it's just their eyes are gonna see the post.

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Will all of 77 see that and take action and create a listing?

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No.

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But I there will be a handful that will, and it really is just great high quality traffic to direct back into the directory

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to get them to sign up for something free and you can follow-up later. Yeah.

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And also your seasoned and established members will welcome them as well in the comments and and, and keep the conversation going as well.

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Exactly. And, you know, one kind of a bonus tip on this real quick is to have a graphic made,

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where it has the URL, maybe has some, you know, some people networking and some stock images so that you can attach an image

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to the post.

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So they kind of get that one one snapshot view of everything that you do in one image graphic that's attached to the post.

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So kind of you're gonna if they're visual learners, they're gonna see the graphic and it's gonna make more sense and have them read all that stuff there.

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Great tip there.

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Yep.

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Then tip number three is to effectively utilize your membership approval questions to capture contact contact information of new Facebook group members.

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So when you start your own Facebook group, you have the ability to go in there and create

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new member questions so that when they join your Facebook group community,

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they're presented right off the bat with, hey. You know, are you local to the area?

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Do you own a business? Tell us about yourself.

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One question that's really great, and you can use it in a strategic way, is to consider giving something to them free of value with no strings attached, except you do will collect their email.

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In this case, we say, would you like a copy of our eGuide, the six must have apps that every Chattanooga Business Owner needs?

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Share a good email below.

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As you can see there, I used the word good because you really wanna kinda drive home that they do share a quality email that they use and they're not just spamming.

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They're just throwing something in there.

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So use the word good and, they will a lot of times a lot of people won't take you up on that, but a lot of people will, and it's a great way to to capture those, leads and connections.

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And this here is just,

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I made this I think it was, Canva or Beacon, and you could I had this little guide made in ten minutes, fifteen minutes, and it looks good.

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And they get it. I sent it to them, and they love it.

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And I capture their email, and I can follow-up.

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Right. All these are for people in the awareness and discovery phase. They're just

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experiencing your brand and what you have to offer.

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So these little breadcrumbs

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establish again that trust and credibility. So eventually,

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we can convert them to a paid subscriber or or member down the line after we've established some trust with some of these freebies and and these touch points and interactions.

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So very good job with this. Appreciate it.

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And just to follow-up with that too, if you don't have an e guide, there may be something else.

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Maybe you offer a free course, a mini course, or you offer a video training or,

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you know, some sort of blog or something that you you already have.

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More than likely, if you're watching this video, you have content or you thought about it.

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Just leverage that content, fancy it up, and then you can use that as a great, again, kind of a lead magnet, right off the bat.

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There's not a lot of a lot of work involved with doing that.

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So tip number four is once your group kind of gets on its own two feet and you start getting members interacting with one another and, again, you may only need 50 members to do this or a hundred.

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One thing that we've seen, this is kind of a new update for us, is that we've done it sounds extremely

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simplistic, but it's unbelievable how powerful this and it's made us a lot of money and we've made a lot of connections is that we've created a,

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Facebook post that just simply states, promote your business in this thread.

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As you can see there, it's straight to the point.

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There's an emoji with kind of a high five, and then we've used that colorful backdrop that Facebook you can you can, you know, pick from the backdrops.

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So it catches the eye straight to the point.

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Within our group, we don't allow people to promote directly to the main wall because it can get very spammy.

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So we periodically allow them to go ahead and start promoting their business

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inside of that comment field of that post.

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And and, again, as the bullet points state here, it gives members a chance to promote themselves.

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They love to talk about themselves. It creates an opportunity to mention

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your website, URL, your brilliant directory in the comments.

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So if you look here in the lower right hand corner, it says there's 18,700

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people reached, and there was over 1,100

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comments.

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So if you think about it from leads and access and networking, that's a lot of businesses and that's a lot of people in the area.

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And what happens is after that post kinda gets popular after three or four days, I'll just kinda pop in there and make a comment

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randomly. And I'll just say, hey, guys. Thank you so much for introducing yourself.

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I appreciate your being here.

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PS, you know, consider take take this you know, sign up your your business on our website.

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It takes seconds. There's a free plan. There's also premium plans.

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So what's gonna happen is when you add that comment to the bottom of all of that, that 1,100 post, all of those members are gonna see that as a notification.

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So it's a great way to kinda entice them to join, and it kinda bumps the post as well.

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And if you have a sales team or you have a spouse or,

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you have children that are maybe high school or college years that wanna make some extra cash, you could you know, or yourself,

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you know you know, scrape those contacts

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from that post, put them into Excel spreadsheet,

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or just make a note on Facebook and then reach out to those people individually through Messenger

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over the course of three or four days and say, hey.

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I just wanna say thank you so much for being in the post. Love to learn more about your business.

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Let's set up a time for a quick coffee

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if if you would like. And, you know, bring a coffee mug or bring them something nice. Right?

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A hoodie or whatever. Right? And really treat them like gold.

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And then, you know, then you can go from there and kind of promote your your directory, and and it's more of an organic.

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It's not cold at that point. It's not a cold call. It's not a cold cold touch.

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It's they know who you are, and they're happy to talk because they wanna talk about their business.

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So it's just an it's a natural progression.

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I love it. It's just a way to and I love all the tips so far, even up till number four here.

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We're we're finding ways to immerse people,

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in our business in our website. So really love the this tip number four as well.

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Mhmm.

401
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Also,

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it doesn't have to be to promote your business. You can ask another type of question.

403
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I know you're big on asking questions. Right? Do you ever use the survey

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tool, Corey?

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The the poll? Yeah. The polling tool? Yep. Yeah. We use the polling.

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We love and with polls work really well, by the way, with the

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overly fun, simplistic questions like, are you a PC guy or a PC person or a Mac person or a Coke versus Pepsi?

408
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Things like that.

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It sounds super generic and simple, but, man, it really is great at keeping the engagement

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there centric to your group, keeps them,

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you know, all their eyes on your on your feed.

412
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Love that. Yeah. And, you know, it's a fun place to hang out then online.

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People are spending most of their time online.

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So the group becomes not just for business, but a little bit of pleasure too with those fun and cheeky types of posts.

415
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Right. And and one last bonus tip on that.

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What you can do, we've been toying with doing this, is reaching out to some of our premium subscribers

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to sponsor these specific posts, but stating something like, you know, Joey's

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Tire Shop

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is sponsoring today's business or today's post, promote your business below. Right?

420
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So we can take this this screenshot to Joey who owns this tire company and say, hey, Joe.

421
00:29:59.565 --> 00:29:59.885
Listen, man.

422
00:29:59.885 --> 00:30:05.745
We're getting a we'll be able to get your name out in front of 20,000 people, and you can sell him on a sponsorship opportunity.

423
00:30:05.885 --> 00:30:07.985
And you can reach out to members of your directory,

424
00:30:08.650 --> 00:30:11.130
as leads. Hey. We're about to do one of these tomorrow. Would you be interested?

425
00:30:11.130 --> 00:30:13.210
And we could mention your name and your logo in exchange.

426
00:30:13.210 --> 00:30:15.370
You'd pay for us, pay for PayPal or whatever.

427
00:30:15.370 --> 00:30:18.170
Anyway, it's just kind of a bonus tip, but, we're about to start doing that.

428
00:30:18.170 --> 00:30:21.310
This is a great way to add additional revenue and it's very simple to do.

429
00:30:21.755 --> 00:30:27.055
Tip number five, it's really important to encourage your Facebook group members to visit your website and

430
00:30:27.515 --> 00:30:33.215
obviously to get them off of Facebook and over to your Brilliant Directory, it makes sense to offer them a freebie.

431
00:30:33.515 --> 00:30:36.730
Freebies can be in the form of an ebook, a guide,

432
00:30:37.110 --> 00:30:47.110
a checklist, a video, a free mini training, or maybe a consultation call with you, a thirty minute consultation call, and and, you know, having a private call through Facebook Messenger.

433
00:30:47.110 --> 00:30:48.470
Right? So those are freebies.

434
00:30:48.470 --> 00:30:54.555
In this example here on the screen is that we created a the Chattanooga Chattanooga's hidden gems e guide.

435
00:30:54.855 --> 00:30:59.115
And what we did is made a poll in the Facebook group and say, hey. You know, what are your absolute

436
00:30:59.415 --> 00:30:59.915
favorite

437
00:31:00.295 --> 00:31:04.555
hidden gems in the Chattanooga area that maybe people just don't know about?

438
00:31:04.890 --> 00:31:10.510
And I think we even put $20 behind the post to kind of promote it or say, we're gonna give $20 to one person.

439
00:31:10.570 --> 00:31:13.550
So all of a sudden, everybody wanted to mention what they love.

440
00:31:13.930 --> 00:31:17.310
And we we had a a virtual assistant go in there and take the answers

441
00:31:17.635 --> 00:31:22.294
and vet them in, check the businesses, and then we just had an online designer create an online guide

442
00:31:22.755 --> 00:31:28.294
with all of those local attractions. So it's not anything that you would probably find in a, tourist

443
00:31:28.755 --> 00:31:29.635
guide or book.

444
00:31:29.635 --> 00:31:35.430
This is really low key underground little hip spots, hiking trails, bars, clubs, restaurants, so forth.

445
00:31:35.490 --> 00:31:40.370
And, we've created a graphic as well as you can see there, and we've added that to the home page.

446
00:31:40.370 --> 00:31:44.630
So it's a great way to drive traffic from the group to the home page over your directory.

447
00:31:45.055 --> 00:31:48.575
Say, hey, guys. Do you have have you, you know, have you downloaded our hidden gems guide yet?

448
00:31:48.575 --> 00:31:52.575
You could check it out and here. Go to go to csbandconnect.com.

449
00:31:52.575 --> 00:31:56.275
Right? And that's our site. So they can click on there and there it is.

450
00:31:56.735 --> 00:32:07.540
And by by having this, you're not only providing something to the consumers that the end users who are looking for businesses and places to go to you're showing the places in the businesses

451
00:32:08.080 --> 00:32:15.004
that you're actively creating content that is to attract and pull consumers in So you're you're balancing the marketplace

452
00:32:15.384 --> 00:32:17.004
with with things like this

453
00:32:17.304 --> 00:32:21.004
both for the businesses and things to drive the consumers

454
00:32:21.544 --> 00:32:24.605
and they are working in tandem together so this is fantastic.

455
00:32:25.460 --> 00:32:27.540
And they love it too. The business is absolutely right.

456
00:32:27.540 --> 00:32:33.140
There's they absolutely love the business themselves love to be featured because I quite honestly wouldn't even ask them to be in there.

457
00:32:33.140 --> 00:32:37.060
I'll just add them, and they suddenly see their name there in the front. Oh, man. That's so cool.

458
00:32:37.060 --> 00:32:42.135
And, course, the customers can go visit them and support local, and it's a kind of a win win for everybody.

459
00:32:42.435 --> 00:32:42.755
Right.

460
00:32:42.755 --> 00:32:46.675
Once we collect their email as well, when they click on that button there, it will prompt them.

461
00:32:46.675 --> 00:32:49.715
It takes them off page two. And this is something I'd like to talk to you guys.

462
00:32:49.715 --> 00:32:51.330
We can save this question for later, but,

463
00:32:51.730 --> 00:32:52.529
in in in,

464
00:32:53.090 --> 00:32:59.190
incorporating a way to kind of collect the email real time on the page, right now we're sending them off page to another website.

465
00:32:59.490 --> 00:33:03.250
We collect their emails to download the list so we can send it to them and build a list around it.

466
00:33:03.250 --> 00:33:09.245
But, anyway so, yeah, moving forward, that's, we really love this, and it's worked very well for us to to get engagement up.

467
00:33:09.245 --> 00:33:09.745
Phenomenal.

468
00:33:10.525 --> 00:33:14.205
And, kind of a bonus as a promised five tips. I'm actually gonna throw six touches.

469
00:33:14.205 --> 00:33:18.240
And bonus tip number six is I actually got inspiration from you, Jason, and your team.

470
00:33:18.240 --> 00:33:19.539
I think this is on the

471
00:33:19.840 --> 00:33:23.059
home page of the, when you log in to your admin panel.

472
00:33:23.360 --> 00:33:27.840
You have a graphic there. We kinda got inspiration from there. And we created a graphics.

473
00:33:27.840 --> 00:33:31.679
This is actually an outdated graphic. I need to get a new one. We've doubled our number since then.

474
00:33:31.679 --> 00:33:33.575
We're we're now at 31,000,

475
00:33:33.575 --> 00:33:34.235
not 15.

476
00:33:34.855 --> 00:33:38.235
This graphic or banner is a great way to,

477
00:33:39.015 --> 00:33:44.135
it's a clickable link, that I've added to the home page so that people can click on it.

478
00:33:44.135 --> 00:33:46.555
So what happens a lot of times, we get a lot of traffic

479
00:33:46.960 --> 00:33:48.180
to the Brilliant Directory

480
00:33:48.640 --> 00:33:54.180
that's not from the Facebook group, whether it's through paid ads or SEO or so forth.

481
00:33:54.320 --> 00:33:58.000
It's new customers that may not be aware of your Facebook group.

482
00:33:58.000 --> 00:34:05.525
By clicking on that banner button, will immediately open up a new tab where they can go in and click join and then join your Facebook group for free.

483
00:34:05.585 --> 00:34:09.185
Yeah. We have we have something very similar to that on on the Brilliant Directories site.

484
00:34:09.185 --> 00:34:11.764
If we scroll down to the footer area here,

485
00:34:12.350 --> 00:34:14.449
and we have two banners in our footer.

486
00:34:15.070 --> 00:34:21.710
One is for our Facebook group, and, yeah, it does take you directly to where you could join the the BD Facebook group.

487
00:34:21.710 --> 00:34:23.550
And one is for, these webinars.

488
00:34:23.550 --> 00:34:27.824
We have a treat free training web, workshops on Wednesdays, which is what we're in right now.

489
00:34:28.385 --> 00:34:34.165
And we don't get a ton, but we get a small handful of people who find these at the bottom of our website along with the other,

490
00:34:34.545 --> 00:34:36.625
promoting and marketing we do for these two,

491
00:34:37.105 --> 00:34:39.364
parts of, connecting with BD. So,

492
00:34:39.665 --> 00:34:45.239
yeah, definitely a banner, here, in the footer or anywhere on the sidebar of your site that that,

493
00:34:45.639 --> 00:34:47.260
brings people more into different,

494
00:34:48.039 --> 00:34:50.539
ecosystems and channels that you have to participate

495
00:34:50.839 --> 00:34:51.739
in for people.

496
00:34:52.279 --> 00:34:52.679
Right.

497
00:34:52.679 --> 00:34:59.164
And one one more last tip on this is that you can create a Facebook pixel, which will help retarget people who visited,

498
00:34:59.944 --> 00:35:04.204
your page and clicked on that specific button, and those same individuals will be retargeted.

499
00:35:04.345 --> 00:35:09.545
When they leave your brilliant directory and they go back on Facebook, they're gonna see an ad presenting the group.

500
00:35:09.545 --> 00:35:11.220
And and so there's some, you know,

501
00:35:11.700 --> 00:35:16.599
advanced strategies there that can, help with that, which you're talking about there, Jason, as well.

502
00:35:16.820 --> 00:35:21.640
That is a great suggestion. We should actually do a webinar just on that topic.

503
00:35:22.260 --> 00:35:24.840
I think it's inexpensive marketing when it's remarketing,

504
00:35:25.494 --> 00:35:27.035
but I'm just gonna do,

505
00:35:27.815 --> 00:35:28.714
how to remarket,

506
00:35:29.974 --> 00:35:31.035
visit visitors

507
00:35:31.494 --> 00:35:32.875
specifically with Facebook.

508
00:35:33.415 --> 00:35:41.619
I know you can do Google remarketing and things like that, but to linking people back to your Facebook group and remarketing will probably have a higher conversion rate than any other action

509
00:35:42.000 --> 00:35:43.380
that you would do with remarketing.

510
00:35:44.000 --> 00:35:47.599
Right. And and, you can do it on your join page. So you can retarget.

511
00:35:47.599 --> 00:35:52.640
You can target people who have clicked on the premium page to sign up but didn't convert, and they bounced off the page.

512
00:35:52.640 --> 00:35:55.345
You can target those people back out on Facebook. Say, hey.

513
00:35:55.404 --> 00:35:58.145
Don't forget, you know, and maybe offer an exclusive deal

514
00:35:58.605 --> 00:36:01.244
off the top, you know, later on. Right? And they're like, don't forget.

515
00:36:01.244 --> 00:36:04.785
Click here for 20% off, that kind of thing. Right. Alright. Well,

516
00:36:05.085 --> 00:36:07.744
these are phenomenal tips. I have a couple questions,

517
00:36:08.204 --> 00:36:09.505
for you, Corey.

518
00:36:09.940 --> 00:36:10.680
At what

519
00:36:11.060 --> 00:36:11.560
point

520
00:36:11.860 --> 00:36:14.500
do you currently have staff, or are you doing this on yourself?

521
00:36:14.500 --> 00:36:17.800
Do you have a partner or some or or a team that helps you?

522
00:36:18.420 --> 00:36:21.540
Yeah. I have a team of three people that work for me, and,

523
00:36:21.860 --> 00:36:25.755
they're ladies that work for me. They're ten ninety nine, and they do wonderful job. Yeah.

524
00:36:25.755 --> 00:36:29.934
They they help us. They moderate the group and help oversee the brilliant directory.

525
00:36:30.394 --> 00:36:34.894
We we anytime someone signs up for a premium subscription, we offer them a free

526
00:36:35.194 --> 00:36:36.174
fifteen minute

527
00:36:36.555 --> 00:36:38.335
brilliant directory profile optimization

528
00:36:38.635 --> 00:36:45.220
call that's part of that, and we answer any questions they have and help add their logo and fill out their, you know, URLs and things like that.

529
00:36:45.760 --> 00:36:46.480
That's awesome.

530
00:36:46.480 --> 00:36:53.700
And did you start with with those three team members, or was was it you on your own and as you grew, you needed you needed assistance?

531
00:36:54.405 --> 00:36:54.645
Yeah.

532
00:36:54.645 --> 00:36:59.285
For the first for the first period, you know, I don't know how long it was, six months or so, I was able to do it on my own.

533
00:36:59.285 --> 00:37:08.325
And then as we started getting you know, I I wanted to get out of the business and more into running and growing and scaling and not tagging and moderating and running the directory all day.

534
00:37:08.325 --> 00:37:13.610
So I brought in a couple of paid moderators. I paid them an hourly rate to oversee

535
00:37:13.990 --> 00:37:15.210
both Facebook groups

536
00:37:15.990 --> 00:37:20.090
and connect the network. And and, but that yes. That came later on.

537
00:37:20.310 --> 00:37:24.924
And it's been wonderful because it frees me up to not have to deal as much with the group and the directory.

538
00:37:24.924 --> 00:37:25.744
I can go

539
00:37:26.285 --> 00:37:27.265
focus on scaling.

540
00:37:27.805 --> 00:37:29.645
Okay. Good. That's good that's good to know.

541
00:37:29.645 --> 00:37:35.744
That's that was my question is what what what do you do, now that those tasks are delegated and you focus on on scaling,

542
00:37:36.285 --> 00:37:40.460
and marketing as a whole, right, in general? Mhmm. Scaling into other cities.

543
00:37:40.460 --> 00:37:45.260
The idea is to launch a brilliant directory software in the 20 to 40 other markets in The United States.

544
00:37:45.260 --> 00:37:47.280
And if they all did $2

545
00:37:47.819 --> 00:37:51.680
per group per month in revenue, you'd have a million dollar business. So Right.

546
00:37:52.305 --> 00:37:55.585
CSBN, we did, in January, we did $36

547
00:37:55.585 --> 00:37:56.244
in sales.

548
00:37:56.625 --> 00:37:57.025
And then,

549
00:37:57.585 --> 00:38:01.125
we have also 6 figure business with the Huntsville group as well collectively.

550
00:38:01.505 --> 00:38:06.210
And then just that's fantastic. And one more question for you. So you had an idea for this.

551
00:38:06.210 --> 00:38:08.950
You you purchased your BD license or website,

552
00:38:09.570 --> 00:38:13.990
so that was an expense for the business is is, you know, signing up to to the BD website.

553
00:38:14.450 --> 00:38:18.125
What did you start investing in next? Was it in marketing?

554
00:38:18.745 --> 00:38:21.005
Was it in customizations on your website?

555
00:38:21.145 --> 00:38:27.645
What like, what was the first thing you started investing in after your you set up your your BD website, your initial BD website?

556
00:38:28.185 --> 00:38:30.845
Right. So we've toyed around different ways,

557
00:38:31.145 --> 00:38:32.370
with with what's worked.

558
00:38:32.370 --> 00:38:36.850
So, you know, initially, we would get the groups up to a thousand members and then purchase the Brilliant Directories software.

559
00:38:36.850 --> 00:38:41.350
Of course, we always get the VIP. It's a no brainer because it includes the SSL certificate.

560
00:38:42.210 --> 00:38:43.270
So we get those.

561
00:38:44.130 --> 00:38:47.110
But lately, we've been toying around with getting the directory up first,

562
00:38:47.454 --> 00:38:50.355
purchasing the directory, launching the Facebook group, and then immediately,

563
00:38:51.135 --> 00:38:53.555
we have a system in place to getting and promoting

564
00:38:54.174 --> 00:38:55.555
the group and other

565
00:38:56.174 --> 00:39:01.135
competing groups in that city by sharing that banner that I showed you earlier, promoting that in other groups, saying, hey.

566
00:39:01.135 --> 00:39:04.040
I hope it's okay to post here. Love to promote our group.

567
00:39:04.260 --> 00:39:08.120
And we're able to get a couple hundred members pretty quickly and then start doing

568
00:39:08.500 --> 00:39:09.720
giveaways and marketing.

569
00:39:09.780 --> 00:39:13.080
We haven't really done any official we have billboards around town right now,

570
00:39:13.380 --> 00:39:16.820
that we have kind of in a barter arrangement with our our local billboard company.

571
00:39:16.820 --> 00:39:20.445
We give them a a membership to the directory. In exchange, we get a

572
00:39:20.825 --> 00:39:22.365
incredibly good deal on billboards.

573
00:39:23.305 --> 00:39:25.385
But we really haven't done a lot of marketing.

574
00:39:25.385 --> 00:39:29.085
I do, I we've seen some great results from hiring bloggers

575
00:39:29.640 --> 00:39:33.819
to add, to the brilliant directories to help with SEO purposes and stuff like that.

576
00:39:33.960 --> 00:39:37.019
I think the biggest thing is getting your base following in your community

577
00:39:37.480 --> 00:39:44.140
and then really attacking with some good quality giveaways that everybody wants such as Apple AirPod Pros, cash,

578
00:39:44.664 --> 00:39:49.484
gift cards, money. Take a selfie holding $500 cash and say, I'm gonna give this away Friday.

579
00:39:49.704 --> 00:39:53.085
Now I know when you're first getting started, you may not have the budget for that, and that's okay.

580
00:39:53.224 --> 00:39:57.990
There are alternative ways to little smaller things to really get people fired up.

581
00:39:58.150 --> 00:39:59.450
Giveaways really work.

582
00:39:59.830 --> 00:40:00.330
So

583
00:40:00.869 --> 00:40:04.310
how do how do I'm sorry to ask. How do people what are these giveaways?

584
00:40:04.310 --> 00:40:07.210
Like, what are people exchanging to participate in the giveaways?

585
00:40:08.150 --> 00:40:11.290
So what we've learned with giveaways is the more,

586
00:40:12.335 --> 00:40:15.875
the more we ask of them, the the bigger the giveaway.

587
00:40:16.255 --> 00:40:17.075
So for example,

588
00:40:17.615 --> 00:40:18.515
if we're asking,

589
00:40:19.295 --> 00:40:21.875
lately to get our ask for vendor recommendation

590
00:40:22.255 --> 00:40:24.914
requests up or to drive traffic to the directory,

591
00:40:25.220 --> 00:40:29.400
it needs to be worth their time. Right? So we'll give away a $300

592
00:40:29.539 --> 00:40:30.039
iPad,

593
00:40:30.420 --> 00:40:32.839
and we'll state, hey. We're gonna give away this iPad.

594
00:40:33.460 --> 00:40:36.019
It's a $300 purchase. We're giving it away Friday.

595
00:40:36.019 --> 00:40:40.839
All you have to do is ask for a vendor recommendation to our main Facebook group wall,

596
00:40:41.275 --> 00:40:43.695
and then that will automatically enter you in.

597
00:40:43.755 --> 00:40:46.335
But, however, when you're first getting your group started,

598
00:40:46.715 --> 00:40:50.015
it's very important to start with a good group of members. So

599
00:40:50.395 --> 00:40:52.395
if you have a budget, I know it's tough.

600
00:40:52.635 --> 00:40:56.494
In this training and this next slide here, I actually have a course. I teach all this stuff.

601
00:40:56.770 --> 00:41:01.350
We have a lot of members in the Brilliant Directory community who have signed up, done very well all over the world.

602
00:41:01.730 --> 00:41:06.710
It's an online video training academy which teaches you steps a through z, how to do all this stuff.

603
00:41:06.850 --> 00:41:11.705
And one of the video training modules is that I there's a a 59

604
00:41:11.925 --> 00:41:14.565
GoPro knock off camera that, by the way, is wonderful.

605
00:41:14.565 --> 00:41:18.745
I mean, there I've had a GoPro, and this one's even better. It's in $59.

606
00:41:18.965 --> 00:41:23.465
And you can say, hey. We're gonna give away this camera. It's a GoPro style camera. Invite

607
00:41:23.920 --> 00:41:28.260
all of your friends or invite, you know, 20 friends to the group or 30 friends or whatever.

608
00:41:28.320 --> 00:41:33.620
And then you're gonna get a lot of people engaging and inviting friends, and you're gonna be able to scale it off for $60.

609
00:41:33.920 --> 00:41:34.420
And

610
00:41:34.880 --> 00:41:39.795
follow-up question. Is are these strategies just for, like, local city or regional,

611
00:41:40.494 --> 00:41:46.994
communities, or would they work in other markets that are just industry specific and the the regions don't matter?

612
00:41:47.214 --> 00:41:48.835
Man, they work they work nationwide.

613
00:41:49.295 --> 00:41:50.494
We've got I've got several,

614
00:41:51.380 --> 00:41:54.360
students in the program who they've used this exact strategy.

615
00:41:55.060 --> 00:42:00.360
One's a dog. It's like a dog training. We've got one that does yoga tips,

616
00:42:00.660 --> 00:42:03.960
and it's it works wonderfully because you can design it

617
00:42:04.575 --> 00:42:05.635
globally or,

618
00:42:06.415 --> 00:42:08.355
nationally instead of local city.

619
00:42:08.655 --> 00:42:11.615
There are, of course, a different strategy, but I do teach that.

620
00:42:11.615 --> 00:42:15.295
In addition, we do have a private Facebook group just for this training.

621
00:42:15.295 --> 00:42:17.955
You can join with hours of additional content,

622
00:42:18.890 --> 00:42:22.490
and people really love that too. Awesome. Yeah. I think that's an important question.

623
00:42:22.490 --> 00:42:28.650
So I guess just finding the the strategies work, you just have to tweak it a little bit based on on the markets you're going after.

624
00:42:28.650 --> 00:42:31.710
So FB Group Accelerator, Facebook group accelerator

625
00:42:32.325 --> 00:42:36.905
dot com. Highly recommend if you guys are interested in leveraging Facebook marketing to,

626
00:42:37.445 --> 00:42:39.065
take a peek and look at that.

627
00:42:39.445 --> 00:42:43.685
If you wanna stay unmuted, we can maybe take some questions. Maybe people let's see.

628
00:42:43.685 --> 00:42:47.030
Patrick's got his hand up here. How you doing? Where are you calling in from?

629
00:42:47.570 --> 00:42:50.950
Windsor, Ontario, Canada. Oh, hey, Patrick. Oh,

630
00:42:51.330 --> 00:42:55.490
alright. And, yeah, welcome to the webinar. Thank you very much. Thanks, Jason.

631
00:42:55.490 --> 00:42:59.265
And, Corey, great presentation. I have quick question for you.

632
00:42:59.424 --> 00:43:03.125
I'm gonna be launching soon, but I don't have a free plan.

633
00:43:03.585 --> 00:43:06.644
So how important is a free plan to your

634
00:43:07.184 --> 00:43:09.765
site and to your process that you just outlined?

635
00:43:10.144 --> 00:43:13.605
When you're saying free plan, do you mean free plan on the directory or free subscription?

636
00:43:14.224 --> 00:43:15.430
Yep. Yeah.

637
00:43:15.810 --> 00:43:16.210
So,

638
00:43:16.610 --> 00:43:18.550
I've always battled with that. And

639
00:43:18.850 --> 00:43:30.310
initially, we had it turned off for various reasons, but we we we've turned it back on because I look at it as not only do they gain access to your free Facebook group community, they also get a free business listing.

640
00:43:30.535 --> 00:43:34.155
No strings attached. We don't run ads on the on the page or anything like that.

641
00:43:34.215 --> 00:43:37.895
So it's just a wonderful way for small businesses to get their foot in the door with you.

642
00:43:37.895 --> 00:43:42.455
And as you know, when they sign up, Brilliant Records does a wonderful job of collecting that day that data.

643
00:43:42.455 --> 00:43:45.755
So it's structured in such a way where you have their phone number, their email, and information.

644
00:43:46.350 --> 00:43:48.130
So it's a great kind of a

645
00:43:48.910 --> 00:43:50.690
I wouldn't even say it's a cold prospect.

646
00:43:50.750 --> 00:43:53.970
They have taken the time out of their busy day to register on your site.

647
00:43:54.430 --> 00:43:55.890
So that gives you an opportunity

648
00:43:56.430 --> 00:44:00.270
or, you know, chance to just say, hey. And call them up. Hey. I noticed you joined my site.

649
00:44:00.270 --> 00:44:03.165
Just wanted to follow-up, introduce, and answer any questions you might have.

650
00:44:03.165 --> 00:44:09.345
So and you can also email them in your newsletter as well, which is there's a separate conversation there altogether, but that's powerful.

651
00:44:09.645 --> 00:44:11.025
Okay. So you're not getting

652
00:44:11.325 --> 00:44:12.625
bombarded with spam?

653
00:44:13.165 --> 00:44:17.400
We just it's one of those things. You know, we just I don't know. Jason talked about it. We do,

654
00:44:17.880 --> 00:44:21.000
but we we have just a daily routine where we go in and delete those.

655
00:44:21.000 --> 00:44:23.319
We also block their IP to help with that.

656
00:44:23.960 --> 00:44:27.079
It's kind of the nature of the animal. I'd love to hear Jason's thoughts on that.

657
00:44:27.079 --> 00:44:31.925
I know that's a that's a popular question, but, you know, it's just we don't I try not to overthink it.

658
00:44:31.925 --> 00:44:39.065
We go in there and delete them and and go about our day, and it's just the value of getting free local subscribers that we can call and follow-up with,

659
00:44:39.845 --> 00:44:43.605
to me is more important than worrying about, you know, spammers or something.

660
00:44:43.605 --> 00:44:47.560
We'll just delete those guys. Okay. That's great. Thank you very much. Appreciate it. Sure.

661
00:44:47.560 --> 00:44:51.020
No problem. Alright. Thank you, Patrick, for, your question there.

662
00:44:51.320 --> 00:44:56.140
Alright. We got another hand up here. We'll take a couple more questions. Sarah's got her hand up.

663
00:44:56.280 --> 00:45:01.435
We Hello. There we go. Hi, Sarah. How are you? Hi. I'm good. Thank you. Thank you, Corey.

664
00:45:01.435 --> 00:45:02.895
Thank you, Jason, for everything,

665
00:45:03.275 --> 00:45:05.055
that you've done today. It's been amazing.

666
00:45:05.595 --> 00:45:09.055
I have a question. I have already launched my

667
00:45:09.595 --> 00:45:14.335
BD site. I have started a page on Facebook and a community page

668
00:45:14.740 --> 00:45:17.140
and have followed what Corey has said in,

669
00:45:17.540 --> 00:45:19.300
just adding everybody and anybody.

670
00:45:19.300 --> 00:45:25.320
So I have just over about 100 people there and just started doing that like thanks thanks for coming along,

671
00:45:25.860 --> 00:45:31.565
you know, tell us a bit about yourself, I started that but I just get crickets, I get no response whatsoever.

672
00:45:32.745 --> 00:45:33.245
And

673
00:45:33.625 --> 00:45:36.125
I I'm just curious, like, is it a

674
00:45:36.665 --> 00:45:38.745
a friend of mine in a in a different industry,

675
00:45:39.065 --> 00:45:42.045
who is now very successful online said that initially

676
00:45:42.650 --> 00:45:53.950
she was, you know, nearly faking a lot of the comments using friends to ask them to, you know, put comments on there or ask questions or introduce themselves, but I feel like that's not the right thing and I don't want to,

677
00:45:54.410 --> 00:45:58.175
you know, end up being found out with something like that. I don't feel like that's right.

678
00:45:58.175 --> 00:46:03.315
How do I actually get that momentum going where people feel comfortable enough to start to talk?

679
00:46:03.935 --> 00:46:04.255
Sure.

680
00:46:04.255 --> 00:46:10.079
And that's that's a great question and one that's quite possibly the most important question you need to figure out, And that's one

681
00:46:11.180 --> 00:46:14.800
that, we've we've spent I've spent count countless hours at the whiteboard,

682
00:46:15.339 --> 00:46:18.160
you know, engineering and breaking breaking that down. So

683
00:46:18.540 --> 00:46:23.225
as with anything, they come to Facebook, members come into your group to enjoy themselves.

684
00:46:23.225 --> 00:46:24.585
They've worked all day. They're tired.

685
00:46:24.585 --> 00:46:29.645
They wanna join the group, and they wanna take part in an active, fun, non salesy

686
00:46:29.945 --> 00:46:30.445
thing.

687
00:46:30.825 --> 00:46:33.885
So when they join your group, it's super important that your content

688
00:46:34.185 --> 00:46:36.445
that you're delivering every single day

689
00:46:36.920 --> 00:46:41.100
is stuff that you yourself, when you were to read, see that you would laugh

690
00:46:41.640 --> 00:46:43.580
really loud or you'd find informative,

691
00:46:44.360 --> 00:46:47.740
that it's content that you believe in and that you love that you're sharing

692
00:46:48.120 --> 00:46:51.195
so that when they see it, they're gonna just, like, engage with that.

693
00:46:51.595 --> 00:46:56.015
Also, like, Jason Jason brought up earlier polls and surveys and things of that nature,

694
00:46:57.035 --> 00:47:00.495
where it's not sales y whatsoever, you're not mentioning your directory,

695
00:47:00.955 --> 00:47:03.135
has worked very well along with

696
00:47:03.590 --> 00:47:06.490
book recommendations are a great one. You can give away a book.

697
00:47:07.030 --> 00:47:07.530
Also,

698
00:47:08.870 --> 00:47:14.230
giveaways are wonderful. Hey. You know, we're gonna give away $20 caption contest. Right?

699
00:47:14.230 --> 00:47:19.905
You know, comment below your, you know, the the stupidest mistake you used did when you started your business.

700
00:47:19.905 --> 00:47:23.105
Comment below. Right? And then we'll give away $20 to a random person.

701
00:47:23.105 --> 00:47:25.365
So sometimes you have to pay for it initially

702
00:47:26.145 --> 00:47:31.925
to get people in the habit because what happens is they start seeing that, man, there's a lot all all these people are really engaging.

703
00:47:32.200 --> 00:47:37.660
Maybe I should be here too. And it's like proof of kind of scarcity kind of a thing. So yeah. Okay.

704
00:47:37.800 --> 00:47:42.520
Amazing. Thank you very much. That was good. Thank you. You're welcome. Thank you. Yeah.

705
00:47:42.520 --> 00:47:44.200
I also have a a tip for Sarah.

706
00:47:44.200 --> 00:47:52.315
You know, sometimes we'll post something in in the BD Facebook group, and there really isn't too much engagement, not too many comments and things like that.

707
00:47:52.315 --> 00:47:56.234
And then sometimes we'll post something and, you know, it gets a ton of comments.

708
00:47:56.234 --> 00:48:00.175
There's a lot of excitement behind it. So if you get crickets and you don't get responses,

709
00:48:00.635 --> 00:48:02.494
don't think that no one's not listening.

710
00:48:03.000 --> 00:48:05.560
They're just not ready to respond or engage yet.

711
00:48:05.880 --> 00:48:09.180
So I wouldn't get discouraged if you have posts with low engagement.

712
00:48:09.800 --> 00:48:12.440
It just means you have to find different things that,

713
00:48:13.080 --> 00:48:14.220
get people to actually

714
00:48:14.600 --> 00:48:17.820
type and click rather than just read what you've posted.

715
00:48:18.245 --> 00:48:21.705
Exactly. And to add to that, we you know, really take part in

716
00:48:22.005 --> 00:48:23.865
what time you're sharing the content.

717
00:48:24.805 --> 00:48:28.565
You know, normal business hours, eight to five, people are in a work mindset. They're busy.

718
00:48:28.565 --> 00:48:31.700
They're out doing their thing. So they may not engage with your funny content.

719
00:48:31.700 --> 00:48:37.780
You may wanna save your funny content, your puzzles, your memes, and all that stuff for later in the evening when they're sitting on the couch watching TV.

720
00:48:37.780 --> 00:48:40.440
They pull up their phone, and there's this meme you shared that's hilarious.

721
00:48:40.660 --> 00:48:43.960
That's gonna make more sense for them to engage at 09:00 at night versus

722
00:48:44.305 --> 00:48:46.705
ten in the morning when they're driving to work or whatever.

723
00:48:46.705 --> 00:48:51.425
So just take be careful with when you post. That's plays a big part. Good tip there.

724
00:48:51.585 --> 00:48:53.045
We got a good friend, Colette.

725
00:48:53.425 --> 00:48:58.020
How are you, Colette? Hi, Jason. Good. How are you doing? Good. Good. Thank you for joining us.

726
00:48:58.079 --> 00:49:00.720
Great. I always enjoy listening to you, Corey.

727
00:49:00.720 --> 00:49:05.380
It it makes me want to motivate myself to actually get my Facebook going properly.

728
00:49:06.000 --> 00:49:06.400
But,

729
00:49:07.039 --> 00:49:11.299
just in in answer to the question that the the lady asked about engagement,

730
00:49:11.994 --> 00:49:14.415
What works well with me is,

731
00:49:15.195 --> 00:49:15.695
asking

732
00:49:16.315 --> 00:49:19.855
general questions about the community, like what is your favorite restaurant

733
00:49:20.315 --> 00:49:21.214
in this area.

734
00:49:21.595 --> 00:49:23.935
That sort of stuff gets quite a bit of engagement.

735
00:49:24.075 --> 00:49:28.620
So she might have to try something along those lines. Alright. Thank you, Colette.

736
00:49:29.000 --> 00:49:35.020
Alright. I don't see, any other hands up. I think that's a good place to pause there.

737
00:49:35.320 --> 00:49:39.260
If we didn't get to your questions, please join us, in the Facebook group.

738
00:49:39.665 --> 00:49:42.145
Corey, I just wanna say, thank you so much.

739
00:49:42.145 --> 00:49:47.925
Is there anything else you wanna mention about the the FB FB Group Accelerator, facebook group accelerator dot com here?

740
00:49:48.305 --> 00:49:50.945
No. We, we do have a freebie on the sales page.

741
00:49:50.945 --> 00:49:55.950
Once you go to that website and click kinda go to the very end there at the very top, there's a button for,

742
00:49:56.569 --> 00:50:00.670
the must have apps every Facebook group administrator needs, and it's a freebie.

743
00:50:01.049 --> 00:50:04.650
But, I'd love to have you in the program, and thank you, Jason, for having me on today.

744
00:50:04.650 --> 00:50:06.395
I really appreciate it. Likewise.

745
00:50:06.855 --> 00:50:11.435
Very informative. Thank you for sharing, some of the inner workings of your communities.

746
00:50:11.815 --> 00:50:15.035
And I also do recommend subscribing to our YouTube channel.

747
00:50:15.575 --> 00:50:21.750
And again, if you're not a member of the Facebook group, you can go to brilliantdirectories.com/facebook.

748
00:50:22.130 --> 00:50:24.049
It's been a wonderful webinar guys.

749
00:50:24.049 --> 00:50:29.589
Really appreciate you guys joining, and thank you to Corey as well. On behalf of myself,

750
00:50:30.028 --> 00:50:33.568
David, and the entire Brilliant Directories family, we love you guys so much.

751
00:50:33.868 --> 00:50:37.548
The next webinar will be in two weeks. We will see you there.

752
00:50:37.548 --> 00:50:41.088
So have a great day and a brilliant week. Take care, guys. Bye bye.