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Alright, fam. Let's dive right into it. Welcome to another edition of Webinar Wednesday.

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It's great to be with everyone here today. If this is your very first time joining us, welcome.

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I'm Jason there on the left, and we're lucky to be joined by David Rockland,

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the digital strategist here at Brilliant Directories and so much more.

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David, thanks for taking the time to join us today. Hi, everybody.

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Really great to be with you for another webinar. Number one forty two now.

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Really excited for the tip of the week that we have coming up. Awesome. Yeah.

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It should be lots of fun. A refresher for some people, totally new information for others.

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Definitely looking forward to that tip of the week coming up in just a few moments.

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And we are streaming live on YouTube right now. I do recommend joining our YouTube channel.

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You can take a second and go there now. Go to brilliantdirectories.com/youtube.

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It'll redirect you to our YouTube channel and click on the red subscribe button.

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It's a great way to get informed as soon as we post webinar replays,

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tips of the week, and any feature update videos that we, post on there.

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So I definitely hope that you can join us there.

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And also

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recommend joining our Facebook group. You can go to brilliantdirectories.com/facebook.

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It's a fantastic and great place to ask ask questions,

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and get answers,

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related to your membership website.

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Lots of new people in there and lots of seasoned vets in there, Ryan and Frank and others in there are there, with so many good answers and positive energy.

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So if you are not a member of the Facebook group, all are welcome.

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Head on over there and just click on the blue join button.

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And for some of the new names and faces out there, welcome.

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Just a little bit about webinar Wednesday.

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You know, week after week, we push new updates into the platform for everyone, and it's a great way for us to kind of inform you guys and showcase some of the newer features available that can help you grow your website a bit quicker.

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We'll cover topics,

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such as how to increase your website traffic,

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converting visitors into members, improving your website's navigation.

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The tips of the week actually, today will focus on how to promote your higher tiered members.

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It's gonna be pretty cool.

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So if you have questions on any of these topics or anything else about your directory or membership website, please save them, and we'll try to get to as many as we can in just a few moments.

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Okay. Great. And we do have some upcoming features from the BD Lab updates that I'd like to share.

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These are coming very, very soon, just on the cusp of going through their final QA for quality assurance.

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The first one at the top of this list, there will be a new advanced setting that you can enable,

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which from our test has improved mobile page speed scores significantly,

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with scores of 95 plus, in our vacuum sites as benchmark scoring. I can show you a quick example

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of, what that type of scoring is going to look like, and it looks like, we've done a pretty good job, I'd have to say, the last year, year and a half on some of these speed updates.

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This is a test site we have. I'll just run the Google page speed site,

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insights for this.

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And generally, to be honest, a mobile score of 70 plus,

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from everything I've researched is a good score.

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It is really difficult to get into those eighties and nineties, especially for sites that are just more than just text and images, you know, that have search function functionality and

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JavaScript or tracking or Google Ads that you have on the site. All those things kinda weigh down,

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the scoring, but that doesn't necessarily mean that your website is, quote, unquote, bad.

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However, in our tests here, we're seeing a good mobile scoring.

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Again, on vacuum websites, you probably add additional resources to your sites such as,

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tracking and things like that, other tags.

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But again, if you're seventy, eighty, nineties, your scoring is definitely looking good.

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But we've increased our benchmarks here, so so that should give everyone a better starting point with their fresh sites and even if you add stuff on top of your sites.

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So here we can see 95 on mobile there, and this should be released in the, by the next webinar, and we'll be able to talk about it a bit more then.

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And also, we can take a few sample sites, from the attendees in the webinar and see if this does,

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actually improve their scoring as well. Alright.

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This next one has gone back and forth with QA a bit.

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It's the ability to embed content and media into your pages and posts. It uses a tool called Embed.

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Ly. We're making it available to all Brilliant Directories websites.

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What this allows you to do is in the text editor,

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just like you can currently embed a YouTube video, it's gonna unlock the ability to just drop a link in and embed from 700 plus solutions.

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I have a small demo I can show you guys.

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We've been working on a few quirks, but this should be released by the next webinar as well.

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Let me show you a quick kinda code version demo of what that would look like.

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So here's just a rough scale of the text editor,

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and what embedly will do,

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you'll have this link up here,

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and all you need to do is paste from basically any popular source, and it will grab what's called a card.

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As you can see right on the screen, there's an example of a Twitter card.

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So if you wanted to put a tweet in one of your blog posts or on a web page that you're building,

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you would just copy the URL here of that tweet

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and drop it in here and insert it.

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And we can see, that it's grabbed here, and then it would show on the live website, whether it's in a blog post or anywhere that you've used the text editor.

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Let's do a couple other examples here that, I've I was just playing around with.

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I didn't know this would work, but, Calendly is another solution for scheduling.

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We can see here, David does a a fifteen minute call.

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So, we can just drop that in here,

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and it puts a link to,

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the calendar booking page, for this.

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We'll do one more here as an example.

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We'll do SoundCloud.

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So, SoundCloud, tons of,

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audio and video sources that you can drop into the text editor with this. Again, beyond just

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YouTube and Vimeo and things like that. So we can just drop that in here,

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and we can see here now the SoundCloud,

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video has been embedded here.

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So this is coming soon. Super excited about it.

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We've created some workarounds in the in in the past where you can white label

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embeds from domains and things like that. This will just be another level on top of that.

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And again, this goes into some of the things we've been focusing on the last few months and in the coming year for the rest of '22, '20 '20 '3 is data portability,

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more integrations and the ability to embed

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more easily into your BD site. So this is just one more feature that will be available to everyone.

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Alright. This one next one related to links.

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It's been requested in the webinars and in the Facebook groups.

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When you're creating a form, you can create a form field called website address where you're asking the person who's filling out the form to input their website address.

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Up until now, on the front end of the website, like on a member's profile, it would just show the full URL

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of the website address. I can show you a quick example of that here.

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So here's a sample member's page and

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here,

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besides their social media links, let's say you're adding custom links, or it could be on the in the sidebar of a post.

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We can see here when they put the URL, it's just the full URL that they entered and it's just plain text.

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So it's not very pretty. It doesn't get the the job done,

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however, soon what you'll be able to do is you can choose,

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if it's a website URL field, I'll zoom in here a bit,

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on the display view, you can choose to keep it plain text

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or you can change it into a button, and in addition to that, instead of just showing the long URL,

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you can choose what the link text is here like, check out my website Whatsapp or book a consultation now if it's a link to the members, kind of their private booking page, or you can use an icon or an image.

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So this will give you a bit more flexibility when it's a website URL field.

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You can keep it as plain text or you can turn it into a button with some custom text related to that button.

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Pretty excited about that one. Alright. And also in the past, six months,

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we've been focusing on, the Zapier

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API

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and more tools to import and export data into your Brilliant Directories site.

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Most recently, we created the ability to import members into your BD site using third party party forms and feeds and whatnot.

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We'll be expanding on that a bit more, but the next one coming down the list and again should be released by, the next webinar is the ability to import member leads.

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So member leads are those

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contact me forms that we see on the member's profile.

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Those are leads that the members can purchase, and soon you'll be able to import leads from other forms.

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Maybe you wanna use type form or Jotform or Zoho forms,

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and embed them anywhere on the Internet that you want to collect leads, and it can feed that into your Brilliant Directories website.

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Even better, you can import from, like, RSS feeds if that's related to to the member leads that you're adding into your site and more.

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So we're really excited about that.

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It'll give you the ability to also create conditional lead forms.

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For example, with with type form or Jotform, you you can create if statements. If they select

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a certain value, then the next field will update accordingly.

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So you can create more complex types of lead capture forms and then put them not just anywhere on the Internet.

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You could just use them on your BD site and just embed them there as well and not use the default form that came with your BD site if you choose to do so.

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So super excited about that.

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And also with that, the next one's coming down the line, the ability to import member reviews.

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And then lastly, it will be the ability to import data posts.

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So if you wanna import events or import blogs from RSS feeds, so on and so forth, those will be the next ones coming down the line.

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So we're super, super excited about that.

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This next one here is also related to the text editor like the Embedli one.

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This one's a bit different. It's the ability to add ID tags to headings and titles.

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With this ability, we've all been to blogs and at the top of them, there's table of contents

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and you can click on one of those links and it just goes down the article to that topic or that section.

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With the ability to add ID tags to titles,

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you can then,

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among other things that it's used for, the most popular reason is to create like a table of contents

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at the top of, your blog articles or whatever it might be with the text editor.

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So with that, you'll be able to jump around a page, adding ID tags to titles.

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And once that's released, we'll show an example of how to create that for your blogs.

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And it looks like the next one I had just just copied there, the ability to import member leads, so we'll scratch that.

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But there are tons more updates on the Waze. Super thank you. Thank you to the community.

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It's it's really your suggestions in the Facebook group.

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Even issues that you report to the support team, we love helping you guys with those because it just helps improve the platform, for the entire community.

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So thank you for all that.

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I'm just excited as you guys are.

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So, I think the next webinar should be jam packed with some new features, to demo for you guys.

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And with that, we'll segue on to our tip of the week.

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David, if you don't mind, I'll pass it over to you.

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You've created this awesome list of 15 plus, and I think there's even more we can mention of perks and benefits, that you can showcase and provide to premium members.

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Yeah. Absolutely.

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So this is a pretty common question that we get here at BD. You know, what additional

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perks, benefits, features, abilities

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can we provide to premium members to really make, you know, that added cost worthwhile?

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This presentation was actually inspired by a post over in the Facebook group.

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So we compiled a list of, I think, about 17 or 18 items here. And as we go through this,

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I'm sure there's plenty of other kind of sub items and additional things that we can think of based on the list items.

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But, getting right into it, getting started here, figured we'd start off first just briefly going over kind of the standard membership plan offerings

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for the majority

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of membership and directory websites.

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This isn't set in stone. There's no rules to this.

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It really depends on what your website is, the target demographic, target industry, all that sort of stuff.

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But generally speaking,

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most membership and directory websites will have a free membership plan or a general user plan.

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This is typically, again, free, no cost to register to sign up, and it's limited in terms of the features that these member accounts have access to.

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The visibility in terms of the information, you know, if it's a free membership plan, the information that's available on their profile page might be limited compared to the premium plans.

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And, if it's a general user account, then these members

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probably shouldn't be visible on the website at all.

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And then, also, typically there's some limited access to the content that's available on the website to these members.

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And then, in

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contrast, typically websites, they'll have one or maybe even more premium membership plans, which have a fee associated with them, you know, recurring either monthly or annually.

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Maybe also involving a one time setup fee, or maybe just involving a one time fee.

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And these premium membership plans typically offer some greater visibility,

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more features on the website, access to more content.

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Overall, just offering a lot more benefits

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because obviously they're paying for the membership on the website.

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We want to make sure that it's not just worthwhile to get them initially signed up, but that we're constantly providing benefits to them to make sure that they actually stay signed up to that premium membership

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plan and that we can continue collecting those membership fees from them.

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So, diving right into it here.

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First, we'll talk about some of the simple membership plan settings or configurations that are available on a membership plan basis, and then we'll get into some of the more individualized stuff later on here.

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But, some of the basics, first of all, displaying members at the top of search results.

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You know, your premium members, you can configure the the display order in search results based on membership plan.

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You can also associate

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badges with each membership plan.

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So, you can see in the screenshot here, we just took a quick screenshot from our marketplace.

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If you've been in there, you might be familiar

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with the look and feel.

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But, you can see we have different membership kind of, tiers or badges based on experience for the developers and the marketers listed in the marketplace.

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And, you can see that here with the gold badge and the blue badge. You can also display,

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like I mentioned, more information

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on the profile pages of your premium members.

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There's several toggles for individual items like their phone number, website URL,

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if you want to allow them to accept reviews or not.

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If you have banner ads displayed on your website, maybe you want to not show banner ads on the profile pages of your premium members.

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There's a lot of different toggles and things that you can configure within the membership plan settings here.

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Also, using the members only content add on, you know if you have that one individual add on or the VIP add ons club, you can give your premium members access to members only pages or areas within your website

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that might offer some additional information.

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And, you can also offer them discounted lead prices. If your website is acting as a lead generation

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website and you're distributing these leads, these potential clients to your members, We talked about all of this in the previous tip of the week.

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For your premium members, since they're already paying a membership fee, maybe you want to provide them with free or discounted leads compared to what your lower tier members are paying for them.

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Nice. And we could take a quick example of this.

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I know for a lot of people on this, they already know these settings, but we do get these questions quite often.

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I'm gonna quickly run through where these settings are.

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I won't over explain it like I usually do, but I just wanna give you guys a kind of an overview of where you can set up and define some of these settings.

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So let's start with the first one, display members at the top of the search results.

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So we'll just go to the admin area and actually let's go to this sample site here.

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I'll just do an open search. We have a super member that we super highlighted here.

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Lisa Jones is our example here in the webinar.

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So first let's talk about why she's showing just forget all the badges and perks why she's at the top of the search results.

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If we go to the membership plan settings, there's something called search priority

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for the different membership plans.

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Zero is the highest and then one, two, three, four, five.

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So zero will show first, then one, then two.

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She is part of the recommended

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member membership plan and the search priority for this is one.

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We can see other members are non searchable,

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local business listings are search priority three, so they will show after,

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search priority one member. So let's go to edit here,

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And if we toggle over to we're editing the membership plans. Excuse me. I jumped ahead here.

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If we go to search visibility,

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if we scroll scroll down just a bit, search results priority.

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And this is a number and the lower the number, like number one, will show at the top of the results ahead of other members, and this is based on the membership plan.

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The second thing here, display a prominent badge of badger icons.

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So we do have the member badge add on, and I believe if we go to the profile page tab here when you have this add on,

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you can have a badge for their profile page,

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a badge that displays on the search results page, and this is separate.

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This is the badge on their member dashboard. It's not really related to search visibility.

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This is if they're sharing, their their profile.

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Let's focus on these two here, profile page badge and search results badge.

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We can see here we added a badge here. It says recommended.

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You could probably choose better art than I've selected here, for an image, something tasteful that matches your branding.

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Maybe you have an icon pack that's matching your branding's color set and tone and all that stuff,

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but we can see here this member shows a recommended badge. If we click into their profile,

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we can see other badges here.

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This is the membership plan badge, so they get this thumb here, and we've also verified this member, and we've added a special icon that designates for members who are verified.

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The next one here displaying more information on their profile page.

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So maybe your lower tiered plans, they don't get to share their website URL.

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They don't get to display their phone number.

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All the things that would help a visitor connect with them a bit more.

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Maybe on the lower tiered plans, you're displaying banner ads on their profile page, which some people would consider a nuisance or a distraction or it allows premium members to be featured in those sidebar banner ads, which we'll show in a second.

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These are really cool settings,

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and let's go back to the membership plans.

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And this is also under the profile page tab.

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So here right down here select member information to display on their profile.

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So they may input it, but unless this is set to yes, it won't show on their public profile page.

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So show website link, yes or no. So shows social media links, yes or no.

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Street address, phone number, etcetera, etcetera.

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And then there are some additional settings here, like show banner ads if we scroll down.

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If you wanna make it look like a mini website for the member, you can remove the header and footer of your website, which generally has your logo, and it would just show the member's profile page.

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So in this case, if we went to this member's profile page, we wanna hide the header, it would remove the entire main menu and logo.

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There are certain use cases for that, and it will make the member feel who maybe they don't have a website that this is their mini website.

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So that's if they don't have a website, I mean, someone would pay,

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you know, a premium,

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to have you have a kind of mini website for them as as we call it. Access to members only pages.

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Also, if you have the members only add on, you can designate certain content pages and post types to only be viewed by certain

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members of certain membership plans. I'll quickly quickly show that here in the web page builder.

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If you're creating a page of content,

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there is an option here protect this page. By default, it's public for everyone.

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You can choose only allow members, and once you do that, you can choose which membership plans

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get to view the special content on this page.

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So that's another perk of the higher tiered plans that you can offer.

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And then of course discounted lead prices.

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If you're selling members the leads that come from their profile pages such as, from here, these forms, the request a quote button,

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the higher tier plans, maybe they're paying more monthly,

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but they get half price on leads or whatever the, the business model is for that.

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So those are just, some quick illustrations of the things David pointed out here.

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And again, there's a lot on this list, so I'm just gonna go through these quickly, as David explains them for us.

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Excellent.

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And finishing up some of the basic settings that you can configure for members based on their membership plan.

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The first one on this slide here is that you can configure which types of content they have access to publish.

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So maybe your highest tier members you want to allow them to publish articles, videos,

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events, and classifieds.

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But, maybe you're,

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second tier or you're basic members, you only want to allow them to publish articles.

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So, that's one option there.

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Also, going along with content publishing

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is if you have the limit posts per member add on, you can choose to set a higher or simply no limit on the number of posts that members can publish.

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Again, that's a very simple setting within the membership plan settings.

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And then lastly here you can stream those newly published

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content pieces

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directly on your home page

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specifically from certain membership plans.

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Yeah this is this is really good stuff here. This gives their content more visibility on the site.

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So let's take a look real quick at, some of the settings available here.

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So more content publishing abilities.

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For the again, I see a lot of newbies here on the the, the webinar.

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So let's show you guys where those settings are.

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So if you're, again, editing a membership plan, the last tab here

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is, post publishing,

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the holy grail of what the member can additionally add to their to the site beyond their profile information.

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So as David mentioned, you can choose can post classifieds,

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cannot community articles, can post coupons.

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Now you might not be having all these post types on your site anyways, not recommended anyways.

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It makes the site too busy and you're probably gonna have a lot of empty pages unless you have lots of lots of content.

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But let's say your site has videos, events, and coupons.

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Maybe the higher tier plan can't post all of them and the lower tier plan, well, they can't post any of those.

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They could just have a profile. So this is where you can choose the canned post.

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Also, when you have the add on to limit the number of posts they can push, you can set those numbers here, max free posts,

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and you can also have only paid posts, only free posts, or free and paid posts.

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So again, playing with the limits of how many they can post and if there's a fee for posting.

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So maybe your higher tiered members can post unlimited coupons

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for no for no cost at all.

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But your free members, they gotta pay $5 every time they wanna post an event.

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So that's a perk or an incentive to upgrade to the paid plan if the member is planning to publish, a lot of content to the site.

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Lastly, here's stream newly published content on the homepage.

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So a lot of us are familiar with, the ability to stream post types and content on the homepage.

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So we see here featured photo albums. We're streaming them here.

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New York trip and it well, that's misspelled. Alaska trip.

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Let me show you how you can only allow this, the post of certain membership plans to stream on the home page.

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If we go to design settings,

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and if we head to home page,

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select additional content to display, select content to display.

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So here we have streaming photo albums. It could be any type of post, events, coupons, articles.

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If we click on edit settings and scroll down,

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there is an option here,

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to only include posts from members in these plans, and you can checkbox

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the membership plans, and it will only stream post from members in those plans.

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So in this case, we would wanna select just the higher tiered membership plan, and they'll get the benefit of having their posts stream on the home page.

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And here's an even better one. Just so no single member cannibalizes

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all the spots on the home page,

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you can set this to yes, limit one post per member,

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and set that to yes. So,

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as as many spots are as available, it'll be a different member's post in each one of those spots.

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It won't be the same member in all four spots.

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So those settings are here and super helpful as well.

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Also super helpful if you want only the admin membership plans post to display.

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For example, if the admin is publishing events and things like that, you can choose for the membership plan of the admin

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to only show those posts on the homepage.

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I think that's pretty self explanatory.

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And, yeah, we'll we'll can continue down the list here, David.

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Perfect. So now some additional on-site boosts.

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We do have one on this list that is configurable on a membership

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plan basis, but the majority of these ones don't really have too much to do with which membership plan the members are registered within.

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So these you can either add into

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one of the higher tier membership plans,

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or you can charge members

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individually for some of these as well. Kind of a la carte if you wanted to do that.

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The first one here, you can pin member posts to the top of the post search result pages.

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Very similar to doing that with higher tier members and pinning, or kind of showing them at the top of member search results.

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You can also pin individual posts

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to the top of post search results.

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You can also spotlight members

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atop all of the member search result pages.

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This garners a lot of attention to individual members within the search results.

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We'll see a really good example of that and there's a lot of settings that go along with that as well.

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You can also feature members on your homepage. Now for this there's a few ways to go about it.

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You can either feature

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individual members

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on the home page with the featured members on home page add on where you can choose specific members.

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You can also do it by choosing

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the streaming members

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within the design settings, and you can choose to stream the newest, the oldest, or random order

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of members. And, you can do that based on membership plan.

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And, then if you don't want to do that, and you still want to pick individual members to feature, you can also just add some custom content right onto the page.

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Maybe write up a short little paragraph, a couple sentences about the specific member that you're featuring on the homepage.

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What you can also do is you can enable,

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members to reply to the reviews that have been left on their profiles.

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If this is a business directory,

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this is the

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option here that is

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a setting within the membership plan

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settings.

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So that would be done per membership plan but that's a great option that I'm sure a lot of businesses would find very valuable.

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And lastly here kind of out of the box but you can create your own banner ads and add them to your website.

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And, you can utilize these banner ads to actually showcase individual members and then link, you know, so when someone clicks the banner ad it would link the user to that member's profile page.

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So you can see an example here.

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You can make these on your own upload them to the site and we have an example on a demo site to show for that as well.

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These ones are really cool because you can sell them as as one off boosts like spotlighting them on top of the search results or featuring them on the homepage.

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Let me show you guys how you can accomplish,

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a few of these.

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We'll start with the first one there, pin their post at the top of the post search results.

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If we go here, let's actually go to a photo album real quick.

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Alright.

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So this is a search results for photo albums and actually we've pinned the Alaska trip at the top of the results here.

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And let me show you how we accomplished that.

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And you have the, the pin featured post add on and if you go to manage posts,

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and there's lots of reasons you'll want to pin a post at the top.

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Maybe it's your blog article section and you have a few announcements that you want to make sure stay pinned, at the top there.

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But when you have that you can you can click the specific post and set as a featured post.

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That means it will show at the top of the search results. You can set multiple,

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to be at the top of the search results for that post type. In this case, we've done the photo album,

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And you can see here we have the Alaska trip set as a featured post. I'll go ahead and uncheck this.

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And if we refresh this page, it'll be the normal natural order of how these photo albums are displaying, which I think in this case is the, the latest one at the top.

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But if we go ahead and, pin that one, do it one more time.

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And you can even set an end date. So maybe we wanna pin it till the end of the month.

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So this is really cool if you wanna sell as a boost.

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Maybe somebody has an event that they wanna boost, and they wanna pay to have it boosted up until the day before the event.

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You can charge per day to have it boosted, and you can just set an expiration date, and it'll automatically deactivate it as a featured post.

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And the member will get the benefit, and it's a little hand more hands off and automated for you as well.

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You don't need to hit save changes it does it automatically.

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So if I refresh this the Alaska trip is back at the top there.

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Alright this next one here spotlighting members on top of the search results. So this is posts.

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If we go to

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the member search results page,

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we can see here I've seen a lot of people add this to their site, the highlight members,

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tool,

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and it's based on the membership plan. However,

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you can move members to, like, a super plan that spotlights them, a membership plan that people can't sign up to.

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Only the admin can auto assign them, but it adds a nice wrapper around them.

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And if you're also pushing them to the top of the results with the search results priority,

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option, it looks really nice and it's really effective in getting this member, more attention on the site.

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So when you have that add on enabled, let's go to the, membership plans here.

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And we'll actually modify the current one a bit. We'll click on edit for that membership plan.

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And I think this is under search visibility because it's related to the search results page.

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If we scroll down, here it is. You can kinda demo design, what this will look like.

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Let's change the color to kinda like a a reddish orange, burnt orange.

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You can say recommended member, whatever you want.

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You could do a cross photos.

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So if it's across the photo, you can probably wanna do something smaller,

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whatever the text would make sense. You can kinda see what fits here. I kinda like it at the top.

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It kind of, gets your attention a bit more.

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And, obviously, you can change the text color as well. However, white

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contrast nicely there. And you can also turn it on and off.

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And it is connected to the membership plan.

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So just keep that in mind that any members of this membership plan will have this outline on the search results page.

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And when you marry it here you can see we changed it now to burnt orange.

416
00:31:37.365 --> 00:31:42.000
When you marry it with a high search results priority, when they're showing at the top of the results,

417
00:31:42.460 --> 00:31:45.200
definitely does garner more attention for those members.

418
00:31:45.500 --> 00:31:45.740
Yeah.

419
00:31:45.740 --> 00:31:58.725
And a really easy way to get that set up for your higher tier members, if you're either offering this a la carte, you're charging them, you know, to be featured or highlighted maybe for a week at a time, or if you're just gonna cycle through random,

420
00:31:59.505 --> 00:32:03.925
higher tier members, you can just duplicate your highest tier membership plan.

421
00:32:04.305 --> 00:32:20.710
And then the only things you would need to change is the search results priority to make sure that this highlighted member or members are showing at the top of the search results and then like Jason just showed configure the options for, for this add on here.

422
00:32:22.075 --> 00:32:24.715
Yeah. We do that we do that quite often in some examples.

423
00:32:24.715 --> 00:32:27.935
We just change the name instead of copy of recommended seven.

424
00:32:28.555 --> 00:32:29.855
What you can do is

425
00:32:30.795 --> 00:32:35.115
just a moment. You can give it a name like the name of this plan was recommended member.

426
00:32:35.115 --> 00:32:37.375
We can call it recommended member spotlight.

427
00:32:37.970 --> 00:32:47.970
And just for that brief time that, you know, somebody pays you to be spot to get a spotlight on the site, whatever the reason might be, you can just manually move that member to this plan.

428
00:32:47.970 --> 00:32:51.030
And when they're done, you can move them back, to the regular plan.

429
00:32:52.075 --> 00:32:53.915
Okay. Featuring members on the homepage.

430
00:32:54.155 --> 00:33:00.415
I think we're all pretty familiar with this because all BD sites start with, the recent members streaming on the homepage,

431
00:33:00.795 --> 00:33:02.175
meet our newest members.

432
00:33:02.475 --> 00:33:10.600
The same way you can limit the photo albums that I that I showed, you can also limit the members of which membership plans show in the recent members.

433
00:33:11.140 --> 00:33:15.320
And also with the feature members on home page, you can handpick specific members,

434
00:33:15.700 --> 00:33:18.679
to display on the home page in the same format

435
00:33:18.985 --> 00:33:21.784
in the design settings. Let's quickly take a look at it there.

436
00:33:21.784 --> 00:33:26.044
I won't dive too much into those features. I wanna show you guys actually something,

437
00:33:26.664 --> 00:33:27.485
more novel.

438
00:33:27.945 --> 00:33:31.485
So under home page, again, select additional content to display.

439
00:33:31.860 --> 00:33:33.640
We have streaming members here,

440
00:33:34.260 --> 00:33:38.280
or you can display featured members, and those would be the handpicked members.

441
00:33:38.820 --> 00:33:42.980
But what I wanna focus on is the custom content, and you could place this anywhere.

442
00:33:42.980 --> 00:33:46.760
We use the, the design blocks, the content blocks, and we just quickly,

443
00:33:47.265 --> 00:33:50.405
put together a a little snippet here, spotlight member.

444
00:33:50.705 --> 00:34:00.065
Maybe you wrote an article or a puff piece on this person and you wanna link to the article, beautiful article you wrote about this member, whatever it might be, or just link to their profile.

445
00:34:00.065 --> 00:34:08.679
But this is a hot spot that you can just designate for members you wanna spotlight or again for paid boosts that where members pay to be featured here.

446
00:34:09.139 --> 00:34:14.580
And what I did here is I used one of the con, the custom content options for the streaming widget.

447
00:34:14.580 --> 00:34:15.960
You get up to five here.

448
00:34:16.260 --> 00:34:18.255
And if we click edit settings,

449
00:34:18.875 --> 00:34:21.755
I just used one of the premade elements and I styled it up.

450
00:34:21.755 --> 00:34:25.215
I honestly, I did this in probably less than one or two minutes,

451
00:34:25.594 --> 00:34:30.335
but I use the premade blocks. I use the basic content blocks and I just use this one,

452
00:34:31.070 --> 00:34:32.530
with the image on the left.

453
00:34:33.710 --> 00:34:38.510
What I did is I uploaded the image here and what's cool is under image styles, you can play around with this.

454
00:34:38.510 --> 00:34:39.730
You can have a square,

455
00:34:41.070 --> 00:34:43.409
or oh, I uploaded a round image actually.

456
00:34:44.350 --> 00:34:46.034
Let me see here. Now there we go.

457
00:34:46.594 --> 00:34:48.534
You can have a square or rounded,

458
00:34:49.315 --> 00:34:52.054
or circle image so you can play around with it there.

459
00:34:52.755 --> 00:34:56.034
And then I just played with the font with titles and and things like that.

460
00:34:56.034 --> 00:35:01.070
So in this case, we did a spotlight on the homepage with using the custom content.

461
00:35:01.070 --> 00:35:04.690
We didn't rely on any of the stream the the default streaming widgets.

462
00:35:04.750 --> 00:35:08.510
So you can get pretty playful with this and you don't have to use this format.

463
00:35:08.510 --> 00:35:14.355
You can use any design format that appeals to you, on the home page or any other pages of your site.

464
00:35:14.835 --> 00:35:18.115
Reply to reviews. This is really cool. As David mentioned, if you have a business,

465
00:35:18.755 --> 00:35:20.055
listing site where,

466
00:35:20.435 --> 00:35:22.375
members or businesses are getting reviews,

467
00:35:22.915 --> 00:35:29.015
it's really powerful allowing members to reply to the reviews, especially negative reviews so they can potentially defend themselves,

468
00:35:30.430 --> 00:35:34.690
or try to remedy things, with with the person who who left a bad review.

469
00:35:35.150 --> 00:35:38.770
That is also a membership plan setting. I'll show you where that is.

470
00:35:39.790 --> 00:35:42.770
So we'll go ahead and edit one of these membership plans here.

471
00:35:44.515 --> 00:35:46.055
I believe this is a member

472
00:35:46.355 --> 00:35:51.335
dashboard. I I am correct. We can actually just search for reply here.

473
00:35:51.715 --> 00:35:56.695
It's profile page. Excuse me. There are review settings under the profile page tab.

474
00:35:57.555 --> 00:35:58.695
We'll go here together.

475
00:36:00.410 --> 00:36:06.170
Enable receiving reviews in the first place and ability for them to accept or delete their own reviews.

476
00:36:06.170 --> 00:36:09.950
So basically moderating them and they can cherry and only keep the best ones.

477
00:36:11.130 --> 00:36:15.755
And then here, member can reply to reviews. Yes or no. So that is that setting.

478
00:36:15.755 --> 00:36:26.575
And also this setting here, ability to accept or delete reviews, then their sites their profile is just, you know, basically testimonials, not even negative reviews, which they can remove themselves if if they chose to do that.

479
00:36:27.360 --> 00:36:29.940
And add banner ads on your own site,

480
00:36:30.320 --> 00:36:32.820
to showcase members and link to their profiles.

481
00:36:33.200 --> 00:36:39.600
So also done in one or two minutes, I I just googled banner ads, sample, and I found this here.

482
00:36:39.600 --> 00:36:42.980
And I put her image there and just put some jumbo text,

483
00:36:43.305 --> 00:36:48.444
and I made it an image and I think we've seen it here a little bit, during the demo, the webinar.

484
00:36:49.625 --> 00:36:52.444
So you can see here spotlight member Lisa Jones. So,

485
00:36:52.984 --> 00:36:59.620
you can sell, banner ads, not necessarily to external companies, but to boost members who are already on the site.

486
00:36:59.620 --> 00:37:01.400
Instead of getting outside advertisers,

487
00:37:01.860 --> 00:37:03.720
look internally to your members.

488
00:37:04.020 --> 00:37:09.560
And, again, this is promoting their profile, but you may have written a puff piece and you can link to the blog article,

489
00:37:09.924 --> 00:37:14.825
the expose article that you did on one of your members. So you can choose where,

490
00:37:15.125 --> 00:37:17.305
this links to, but it is just an image.

491
00:37:17.684 --> 00:37:20.744
And if we go to design settings, I'll show you what I did here.

492
00:37:22.740 --> 00:37:26.260
What we did is we added it as a banner ad.

493
00:37:26.260 --> 00:37:31.800
It is the main sidebar banner ad here, and that's what we dropped in, the sidebars there.

494
00:37:32.100 --> 00:37:32.600
However,

495
00:37:33.220 --> 00:37:34.760
you might wanna have banners

496
00:37:35.195 --> 00:37:38.155
for different categories and sidebars for different categories.

497
00:37:38.155 --> 00:37:41.215
Maybe someone wants to do what's called like a a page takeover.

498
00:37:41.275 --> 00:37:47.535
So any any lawyer category on your site, they're gonna be spotlighted at the top and have a banner in the sidebar,

499
00:37:47.930 --> 00:37:52.190
and they can have a whole, whatever, page takeover. There's there's a saying for it in marketing,

500
00:37:52.810 --> 00:37:54.350
and they can just get the works.

501
00:37:54.970 --> 00:37:59.390
And just to show you guys take it a step further before we go to the next slide with David.

502
00:37:59.850 --> 00:38:03.355
Also, very quickly, what I did is and again, this is not designed well.

503
00:38:03.355 --> 00:38:08.175
You guys can do a lot better than this, but right in their dashboard, I said boost your profile.

504
00:38:08.395 --> 00:38:13.454
And I put some links here, homepage spotlight, showcase the newsletter. We're gonna talk about that.

505
00:38:13.869 --> 00:38:18.609
Promote your post, get featured in our blog, Facebook mention, featured banner ad.

506
00:38:18.830 --> 00:38:29.555
You can link these to, digital products using the, sell digital downloads add on, and you can create buy pages for these different, things that members can purchase.

507
00:38:30.175 --> 00:38:33.315
And it can be right here in their in their dashboard, and you could probably,

508
00:38:33.695 --> 00:38:38.095
make these look a little nicer with examples of what they're gonna get, especially on the on the buy page.

509
00:38:38.095 --> 00:38:39.635
It'll make it look really appealing,

510
00:38:40.260 --> 00:38:44.840
but you can have boost your profile options right here, in the member dashboard.

511
00:38:45.140 --> 00:38:46.600
And I'm actually gonna share

512
00:38:47.220 --> 00:38:52.440
a previous tip of the week we did that explains how to add content to the dashboard area.

513
00:38:53.265 --> 00:38:55.984
Three ways to engage users inside their member dashboard.

514
00:38:55.984 --> 00:38:59.125
It'll basically cover how to add buttons and other types of content

515
00:38:59.505 --> 00:39:06.944
right there in the member's dashboard so you can make it more of an experience and a great place to upsell other services and products that you're offering,

516
00:39:07.265 --> 00:39:08.244
to your members.

517
00:39:09.140 --> 00:39:13.140
Okay. Let me backtrack one more thing with the banner ads and I'll pass it back over to you.

518
00:39:13.140 --> 00:39:18.040
So, yes, in the banner ads tab, we uploaded the image and the link it should go to.

519
00:39:18.100 --> 00:39:20.680
So when we click on the banner ad,

520
00:39:22.695 --> 00:39:23.675
click right there,

521
00:39:24.215 --> 00:39:28.715
it goes to her profile page. So obviously another great way to get a lot

522
00:39:29.015 --> 00:39:31.095
of attention for a single member.

523
00:39:31.095 --> 00:39:36.795
And again, you can have, members pay for a category takeovers or location takeovers

524
00:39:37.320 --> 00:39:37.760
and,

525
00:39:38.200 --> 00:39:39.080
create custom,

526
00:39:39.400 --> 00:39:42.620
pages, search results pages with their designated sidebars

527
00:39:43.000 --> 00:39:46.120
for that as well. And actually, I'm gonna share one more thing with you guys.

528
00:39:46.120 --> 00:39:52.595
I know it's information overload, but I promise you, you can watch this replay and take it nice and slow with a cup of green

529
00:39:52.895 --> 00:39:56.755
tea. But let me show you this article. I'll share it in the chat as well.

530
00:39:57.135 --> 00:40:00.835
Add custom content and SEO value to search results pages.

531
00:40:01.215 --> 00:40:07.475
Shows you how to customize like a search results page, like a a category page for lawyers or location page for Los Angeles,

532
00:40:07.830 --> 00:40:13.610
and how you can add a custom sidebar there and effectively an additional custom banner ad,

533
00:40:14.150 --> 00:40:18.490
for a member who wants to take over that page or that category or location.

534
00:40:20.055 --> 00:40:21.835
I'll pass it back over to you David.

535
00:40:22.135 --> 00:40:27.275
Amazing explanations there. So the last slide here some off-site

536
00:40:27.895 --> 00:40:31.895
boosts or benefits that you can offer to your premium or higher tiered members.

537
00:40:31.895 --> 00:40:42.089
Now because these are benefits that are taking place primarily off of your website, you can really craft these to resonate well with your your members and your community as a whole.

538
00:40:42.089 --> 00:40:47.069
So the first one here for your higher tier members, your more premium members, maybe you want to offer them

539
00:40:47.465 --> 00:40:58.745
either a monthly or a semi annual or just a one time initial coaching call to make sure that they're getting the most from your website, that their profiles totally set up.

540
00:40:58.745 --> 00:41:01.085
Maybe give them some best practices, tips

541
00:41:01.580 --> 00:41:02.240
based on

542
00:41:02.540 --> 00:41:04.240
some of your higher performing members

543
00:41:04.700 --> 00:41:08.160
things like that that would really go a long way in ensuring

544
00:41:08.540 --> 00:41:20.305
not just that the members are happy initially but that they're getting the ball rolling on a good start and hopefully that will last long and they'll remain a premium member on our site in the future.

545
00:41:20.765 --> 00:41:26.705
Secondly, you can write a puff piece article in your blog and then of course share that on your social networks.

546
00:41:27.085 --> 00:41:32.850
That second part sharing it on your social networks not only will that get the member even more exposure,

547
00:41:33.230 --> 00:41:36.050
but your other members will likely see that.

548
00:41:36.350 --> 00:41:44.450
If they didn't know that was an option that's available to them, they might end up inquiring with you about, hey how do I get an article or a spotlight written about me.

549
00:41:44.615 --> 00:41:51.275
And so for this, you know, you can have just a basic list of 10 to 20 questions ready to go that you ask all of these members

550
00:41:51.734 --> 00:41:58.320
when, they either purchase this spotlight article individually or when it's time for you to offer it to them.

551
00:41:58.400 --> 00:42:09.440
You can send this list of questions over to them, get their answers, and then either just publish it kind of like in an interview format or if you want to convert it into an actual article, you can certainly do that.

552
00:42:09.440 --> 00:42:15.005
So there's some ways you can streamline that even though I know it does sound like a bit of extra work.

553
00:42:15.385 --> 00:42:19.885
Moving on here, you can of course mention your articles in your social media posts.

554
00:42:19.944 --> 00:42:24.444
Not just when it comes to their spotlight article or their puff piece.

555
00:42:24.825 --> 00:42:29.340
Maybe you know randomly you want to pick a a high performing member or a new member,

556
00:42:29.720 --> 00:42:35.240
or a member who just got a terrific five star review and you want to showcase that.

557
00:42:35.240 --> 00:42:43.755
You know, not only will again this show your other members that you're looking out for their best interest and you're trying to get them even more exposure, But it lets your,

558
00:42:44.234 --> 00:42:51.295
general users and your website visitors know about some of the high performing members or or top tier members

559
00:42:51.595 --> 00:42:52.494
on your website.

560
00:42:53.035 --> 00:42:56.895
And lastly here, kind of going in line with that, you can mention

561
00:42:57.320 --> 00:42:59.820
your premium members within your newsletters.

562
00:43:00.200 --> 00:43:02.780
If you send out a newsletter weekly, monthly,

563
00:43:03.320 --> 00:43:04.380
annually even,

564
00:43:04.760 --> 00:43:05.820
you can again

565
00:43:06.200 --> 00:43:07.100
kind of highlight

566
00:43:07.560 --> 00:43:11.500
your top performing, your newest, your longest lasting,

567
00:43:12.105 --> 00:43:13.645
your highest reviewed members,

568
00:43:14.185 --> 00:43:15.885
within your newsletters.

569
00:43:16.425 --> 00:43:20.525
And this you can send out not just to your members but to your community

570
00:43:20.825 --> 00:43:25.065
as a whole. You know in the last webinar we talked about a lead gen website.

571
00:43:25.065 --> 00:43:27.840
We showed some examples from an interior designer directory.

572
00:43:28.400 --> 00:43:34.500
So if you have a newsletter full of, you know, people in the real estate industry, home buyers, home sellers,

573
00:43:34.800 --> 00:43:36.340
and you have interior designers,

574
00:43:36.800 --> 00:43:39.780
seeing those highest tier or the highest recommended,

575
00:43:40.480 --> 00:43:41.380
highest performing

576
00:43:41.835 --> 00:43:47.835
interior designers would certainly be something that you know readers general readers of the newsletter would be interested in.

577
00:43:47.835 --> 00:43:49.375
So there's a lot of possibilities

578
00:43:49.994 --> 00:43:51.615
and things you can incorporate

579
00:43:52.315 --> 00:43:53.935
off of your website also

580
00:43:54.315 --> 00:43:56.095
for your higher tier members.

581
00:43:56.570 --> 00:43:56.730
Yeah.

582
00:43:56.730 --> 00:44:02.270
A lot of times we can get stuck trying to figure out what to post on social media and try to be clever.

583
00:44:02.410 --> 00:44:06.270
Sometimes we could just look at our own members achievements and wins,

584
00:44:06.810 --> 00:44:09.790
reviews they've received on the site and just repurpose those.

585
00:44:10.425 --> 00:44:13.325
And also one thing can be said about all this is

586
00:44:13.865 --> 00:44:19.645
you don't have to wait for members to necessarily pay you for these boosts or features or spotlights.

587
00:44:20.025 --> 00:44:26.520
In the beginning stages, you can have those pages set up, but you can gift it to people as you're getting the ball rolling.

588
00:44:26.520 --> 00:44:29.980
So you can just go ahead and spotlight someone that you've handpicked

589
00:44:30.440 --> 00:44:36.825
and then other members will see those spotlights and features and they'll get interested and curious and you'll hopefully have

590
00:44:37.785 --> 00:44:41.885
like a very simple informational page about how they can participate in those programs

591
00:44:42.585 --> 00:44:44.845
and and opt for them as well. So

592
00:44:45.145 --> 00:44:49.110
promote from within your own your own members and you don't necessarily have to wait

593
00:44:49.590 --> 00:44:51.510
for for a transaction to happen.

594
00:44:51.510 --> 00:44:55.850
You can just go ahead and and take any of these actions yourself as the website owner.

595
00:44:56.390 --> 00:44:58.790
And, yeah, with that said, David, fantastic list.

596
00:44:58.790 --> 00:45:05.925
I know I can ramble on and on about, some of those topics, but what we can do now is we do have a good amount of time left.

597
00:45:05.925 --> 00:45:08.984
We can take some questions if you wanna talk about the tip of the week,

598
00:45:09.444 --> 00:45:10.085
the updates.

599
00:45:10.085 --> 00:45:19.690
If there's anything we can help you with on your membership site, on your BD site, feel free to raise your hand and, we'll take a question or two, and we'll see if we can help you guys out.

600
00:45:19.690 --> 00:45:22.190
So let's see if anybody has their hand up here.

601
00:45:22.730 --> 00:45:26.089
Alright. We got Rich back. Rich, we had a problem with your mic earlier.

602
00:45:26.089 --> 00:45:27.630
Let's see if it's fixed there.

603
00:45:27.984 --> 00:45:31.525
Jason, can you hear me? Yeah. I can hear you. It's a bit better. Still a little

604
00:45:32.464 --> 00:45:36.224
muffled. Yeah. Sorry. I'm outside. I'm starting to use my headphones. But,

605
00:45:37.105 --> 00:45:38.964
so the quick question is,

606
00:45:39.585 --> 00:45:44.059
I don't know if you have a example of this, but on our site, we have a social enterprise

607
00:45:45.240 --> 00:45:47.980
mission. And so we're collecting some fun,

608
00:45:48.359 --> 00:45:52.039
you know, what we're trying to, figure out how to orchestrate that is Ryan from,

609
00:45:52.680 --> 00:45:54.539
you know, DIRECTOR Toolkit was mentioning

610
00:45:54.920 --> 00:45:57.019
maybe we could use the tax line

611
00:45:57.395 --> 00:46:01.974
when they make a donation or if you have any websites that are doing something similar for a nonprofit.

612
00:46:02.595 --> 00:46:08.535
If you wanna be very transparent, you know, when we're collecting the funds, we also have to figure out how to distinguish,

613
00:46:09.155 --> 00:46:12.490
you know, paid that goes to the directory as opposed to,

614
00:46:12.790 --> 00:46:13.770
you know, donations.

615
00:46:14.070 --> 00:46:15.930
I don't think we can talk more on that, Ryan.

616
00:46:16.390 --> 00:46:22.330
I I think Ryan was on the right track there. You can use the the VAT and tax add on, and

617
00:46:22.734 --> 00:46:23.714
you can designate

618
00:46:24.095 --> 00:46:25.535
what that tax is for.

619
00:46:25.535 --> 00:46:31.315
So you can just call it, like, the charity donation or whatever the line item is, the name is for that percentage

620
00:46:31.695 --> 00:46:32.915
that you're adding on,

621
00:46:33.375 --> 00:46:35.234
and that should take care of that.

622
00:46:35.710 --> 00:46:39.710
So we would do that per membership level or just when they sign up?

623
00:46:39.710 --> 00:46:43.790
I mean, could they opt to make the donation on that? Yeah.

624
00:46:43.790 --> 00:46:47.410
Let's look at let's look at some of those settings together real quick.

625
00:46:48.535 --> 00:46:52.315
Here tax VAT settings. Excuse me. Let's take a look at this together real quick.

626
00:46:54.855 --> 00:47:00.295
So, yeah, here you can create a new tax rule. It's applied to all countries, apply to all regions.

627
00:47:00.295 --> 00:47:03.275
It's not based on membership plan. So it's based on

628
00:47:03.630 --> 00:47:06.369
generally taxes are based on location. So,

629
00:47:06.829 --> 00:47:08.849
this would be applied site wide,

630
00:47:09.710 --> 00:47:11.569
not based on the membership

631
00:47:11.950 --> 00:47:12.450
plan.

632
00:47:14.670 --> 00:47:18.769
However, you could do something else if that doesn't work for you.

633
00:47:20.885 --> 00:47:21.785
When you do

634
00:47:22.405 --> 00:47:28.505
when you set up a membership plan as a paid plan, there is an option to have the recurring payments

635
00:47:28.805 --> 00:47:34.230
and you can have a one time charge basically or set up fee or whatever you wanna call it.

636
00:47:34.790 --> 00:47:39.130
Is it is this donation gonna be ongoing for the recurring payments as well?

637
00:47:40.310 --> 00:47:44.150
Well, the way we have it set up now, and I don't know if it'd be easy to look at our site, but,

638
00:47:44.869 --> 00:47:49.530
we set yeah. So podcast to directory, and then our mission tab is on the home page.

639
00:47:49.935 --> 00:47:53.795
Alright. Let me go podcast And people have been making donations, but,

640
00:47:55.295 --> 00:47:57.875
it's hard to kinda figure out how to route those correctly.

641
00:47:58.255 --> 00:48:01.315
So in our mission yeah. The mission tab yeah. Right there.

642
00:48:02.960 --> 00:48:07.140
And so that's the idea is $4 from every booking would go towards podcasting for good.

643
00:48:07.279 --> 00:48:09.140
It kinda tell the story and then,

644
00:48:11.119 --> 00:48:12.819
so we have it set up like this,

645
00:48:13.200 --> 00:48:14.420
like that one time donation.

646
00:48:14.880 --> 00:48:20.375
So maybe if we just, you know it would normally say $4 a minute. Right? That's in a

647
00:48:21.795 --> 00:48:24.535
could we kind of in terms of book bookkeeping

648
00:48:25.635 --> 00:48:27.654
later, just put those funds aside?

649
00:48:28.035 --> 00:48:30.115
Yeah. You you can. You'll see the yeah.

650
00:48:30.115 --> 00:48:34.740
You can definitely put those funds aside because you'll see them you'll see the line item.

651
00:48:34.799 --> 00:48:37.280
Also, you know, the value is like an even $4.

652
00:48:37.280 --> 00:48:41.440
So that's that would be a dead giveaway as well, and you'll be able to allocate those.

653
00:48:41.440 --> 00:48:42.980
You could probably search for

654
00:48:43.520 --> 00:48:46.660
transactions in your in your payment process or in or in BD

655
00:48:47.005 --> 00:48:54.785
and just see how many people purchase that digital product or may made a purchase for that value, for that amount of money on your site.

656
00:48:56.205 --> 00:48:58.865
Okay. Yeah. And and finally, if that's a dedicated,

657
00:49:00.260 --> 00:49:04.640
you know, item, we have other items in there. But if that's the only one that's showing for $4,

658
00:49:05.100 --> 00:49:09.040
we could just probably separate it there rather than the tax I line item?

659
00:49:09.660 --> 00:49:09.980
Yes.

660
00:49:09.980 --> 00:49:16.454
I think that would be better, because you you've created a product for it, and I don't I would I would prefer doing it this way.

661
00:49:17.494 --> 00:49:22.635
I know in the in the transaction history tab, there's a you'll be able to also identify,

662
00:49:23.174 --> 00:49:27.819
the digital product because this is just a stream of your transactions on the site. Yeah.

663
00:49:28.299 --> 00:49:32.240
So you should be able to to kind of see see things that way.

664
00:49:32.540 --> 00:49:36.319
Yeah. I would I would I would do it that way. I'd stick with the digital download,

665
00:49:36.619 --> 00:49:38.299
the digital product. And Yeah.

666
00:49:38.299 --> 00:49:42.079
Because if you scroll down a little bit further, we added, you know, like,

667
00:49:43.115 --> 00:49:44.575
I think Venmo options

668
00:49:45.115 --> 00:49:48.335
and stuff, but that got really complicated when we're routing the funds to other

669
00:49:48.714 --> 00:49:49.214
platforms.

670
00:49:50.075 --> 00:49:52.175
Yeah. So we just kinda kept it on there.

671
00:49:52.714 --> 00:49:55.855
Okay. Yeah. There's a lot I mean, if you're try yeah. I see what you think.

672
00:49:57.080 --> 00:49:58.780
I was like, well, should we do, like, a GoFundMe?

673
00:49:59.160 --> 00:50:04.760
Pardon me? Yeah. I I like these these pictures here with the number four. Thanks. Thanks. Yeah.

674
00:50:04.760 --> 00:50:09.580
We're trying to kinda create this social media buzzer video holds up $4 when they make a donation,

675
00:50:10.280 --> 00:50:11.900
to Podcasting for Good.

676
00:50:13.295 --> 00:50:16.914
And, yeah, I think this is I just wanted to kind of reassurance or confirmation.

677
00:50:16.974 --> 00:50:25.954
I think this is the better route because, you know, we are having to go to GoFundMe or other platforms and that not only sends them off the site, but creates a whole another accounting system.

678
00:50:26.414 --> 00:50:26.914
So

679
00:50:28.029 --> 00:50:28.990
Yeah. This is good.

680
00:50:28.990 --> 00:50:40.849
You can also get because they they'll also register as a general user on your site to make the donation so you can capture a bit of, email address data and and stay in touch with them and keep them, abreast or or updated on,

681
00:50:41.195 --> 00:50:44.095
you know, how much you were able to raise and things like that via newsletters.

682
00:50:44.635 --> 00:50:46.635
Yeah. Alright. Let us know how great it is.

683
00:50:46.635 --> 00:50:49.835
If you have, yeah, if you have more questions or get stuck, ask in the Facebook group.

684
00:50:49.835 --> 00:50:54.890
We can take another look at it. Okay. Awesome. Thanks again. Sure thing. Good stuff there, Rich.

685
00:50:54.890 --> 00:50:58.329
Alright, guys. Any other hands up here? I think we're we're right on time.

686
00:50:58.329 --> 00:51:00.109
Oh, we got a good friend Ray here.

687
00:51:00.490 --> 00:51:04.510
Ray, how you doing? Hi, Jason. How are you? Good. Good. How are you doing?

688
00:51:04.970 --> 00:51:08.029
I love these webinars. They're so helpful. Thank you.

689
00:51:08.355 --> 00:51:12.375
Awesome. Hopefully, we're not going too quick, though. I know I ramble pretty fast.

690
00:51:13.475 --> 00:51:15.815
You know, you're not going too quick. It's just

691
00:51:16.275 --> 00:51:21.735
I have so much to learn every time I it's the same. I get a balance of

692
00:51:22.070 --> 00:51:24.730
inspired and overwhelmed after these moments.

693
00:51:25.990 --> 00:51:27.210
I have a quick question.

694
00:51:27.590 --> 00:51:31.130
Is it still important to put keywords at a in a footer?

695
00:51:31.670 --> 00:51:36.255
It is important to have the related content of the page on on the page.

696
00:51:36.494 --> 00:51:38.035
So do you want do you have an example?

697
00:51:38.654 --> 00:51:42.515
Do you want So what I see with my I have a tutor site.

698
00:51:43.454 --> 00:51:44.994
What I'm finding with competitors

699
00:51:45.295 --> 00:51:48.755
is they will list out, you know, because I'm I'm open

700
00:51:49.055 --> 00:51:49.555
nationwide,

701
00:51:49.855 --> 00:51:52.230
but they will even though I'm based out of

702
00:51:52.710 --> 00:51:53.930
California and Colorado,

703
00:51:55.270 --> 00:51:56.250
they will have

704
00:51:56.710 --> 00:52:00.250
Colorado tutors, California tutors, Santa Barbara tutors,

705
00:52:00.550 --> 00:52:03.770
Denver Tutors. I mean they'll just list and list and list and list.

706
00:52:04.230 --> 00:52:06.650
Maybe I should have had an example for you.

707
00:52:07.155 --> 00:52:09.895
So that footer will just have a list of,

708
00:52:11.075 --> 00:52:12.855
you know, Costa Rica tutoring,

709
00:52:13.155 --> 00:52:14.215
Denver tutoring.

710
00:52:14.755 --> 00:52:16.695
It can be it can be overdone.

711
00:52:17.075 --> 00:52:18.755
Like, let's say you have a thousand links.

712
00:52:18.755 --> 00:52:24.319
Like, every city with a link to tutoring is listed at the footer of a site. It it can have

713
00:52:24.859 --> 00:52:29.200
a backward a negative effect, but And they're not linked though.

714
00:52:29.579 --> 00:52:36.079
I they do it for the Right. Just just so they right. Just so they show up. If it's related to

715
00:52:36.665 --> 00:52:37.885
the, the page,

716
00:52:38.265 --> 00:52:40.605
I would I would definitely recommend adding

717
00:52:40.905 --> 00:52:41.885
adding some variations.

718
00:52:42.265 --> 00:52:43.724
That's kind of what the

719
00:52:44.345 --> 00:52:48.925
the tags are for. Let's go to our demo bootstrap site.

720
00:52:50.090 --> 00:52:54.190
So to answer your question, yes. Having some keyword and keyword variations,

721
00:52:55.210 --> 00:52:57.710
you don't wanna do what's called keyword stuffing.

722
00:52:58.170 --> 00:53:01.470
So that would be like a thousand keyword variations

723
00:53:01.770 --> 00:53:04.670
just put at the bottom of the page that have no coherent

724
00:53:05.325 --> 00:53:05.825
grammar

725
00:53:06.525 --> 00:53:07.265
or readability.

726
00:53:07.565 --> 00:53:09.405
They're just jammed in there. It does work,

727
00:53:11.405 --> 00:53:16.845
but I would kind of use tags. I have to see a page example just depends what else is on that page.

728
00:53:16.845 --> 00:53:18.865
If there's nothing else on the page,

729
00:53:19.910 --> 00:53:29.290
it would be helpful to have, like these are very simple like massage, but like massage in California, like their therapists in California, like it does it is helpful to have,

730
00:53:30.150 --> 00:53:34.250
some additional content just also so the page, like this is a

731
00:53:34.625 --> 00:53:37.984
a coupon for 50% off therapy massages or whatever.

732
00:53:37.984 --> 00:53:43.204
This is just our demo site, but there really isn't much unique content here. So if the website admin

733
00:53:43.585 --> 00:53:49.765
can enhance these pages with related content, it will add more value to the pages overall.

734
00:53:50.420 --> 00:53:54.040
However, you can Google keyword stuffing and see what's frowned upon,

735
00:53:54.660 --> 00:53:59.780
and find a tasteful balance between what to add on pages and what not to do.

736
00:54:00.020 --> 00:54:03.880
That would kind of go past the line of what Google, would prefer you do.

737
00:54:04.475 --> 00:54:10.175
Okay. Keyword stuffing. Okay. You don't wanna do keyword stuffing, but you definitely wanna include,

738
00:54:10.555 --> 00:54:12.495
you know, meaningful content that,

739
00:54:13.035 --> 00:54:14.795
has different variations of the keyword.

740
00:54:14.795 --> 00:54:21.450
And and so Google really has a clear understanding that this page is about, like, Colorado whatever you mentioned Colorado

741
00:54:21.910 --> 00:54:25.590
Colorado tutors and kids getting tutored in Colorado and and things like that.

742
00:54:25.830 --> 00:54:27.530
All those little variations help.

743
00:54:28.710 --> 00:54:32.845
But they want it in in a coherent fashion. So you can see what keyword stuffing is.

744
00:54:32.845 --> 00:54:37.505
That's what you wanna avoid, and you wanna find a tasteful balance between adding that those good keywords

745
00:54:37.805 --> 00:54:40.945
and overdoing it and and spamming your own site with keywords.

746
00:54:41.325 --> 00:54:45.345
Okay. And if you wanna post in the Facebook group, maybe a page on your site,

747
00:54:46.000 --> 00:54:48.100
we can take a look at it and see if it's

748
00:54:48.400 --> 00:54:54.820
in its current state if it's good or ways that you can enhance that page with additional content that will improve its SEO value.

749
00:54:55.280 --> 00:55:00.180
Oh god there's so much improvement that's just endless I've gotta I've gotta narrow it down.

750
00:55:00.635 --> 00:55:00.954
It's okay though.

751
00:55:00.954 --> 00:55:12.555
If you you know, once you find a format that you're comfortable with as far as, like, oh, this is how I'm gonna add content to my pages, then, you know, you can do a few pages a week, and it doesn't have to be such a daunting task.

752
00:55:12.875 --> 00:55:18.309
Or you can figure out how to create a template that kind of spins up that custom content for you as well.

753
00:55:18.529 --> 00:55:25.970
But if you have one page that you want to share that you're kind of concerned about or you want to review, yeah post it in the Facebook group and we can analyze it and see,

754
00:55:26.450 --> 00:55:31.345
what can be improved or changed or added to that page. Okay. And just ask for it to be analyzed?

755
00:55:31.724 --> 00:55:32.045
Yeah.

756
00:55:32.045 --> 00:55:45.700
I'll take a look at it and other group members will take a look at it and we can, you know, see if it's missing if if it's what's called thin content, Google also like a page that doesn't is just a title and like five words that's considered thin content

757
00:55:46.080 --> 00:55:50.980
and Google won't really rank that page or give it too much value as opposed to

758
00:55:51.280 --> 00:55:52.560
say like a 1,500

759
00:55:52.560 --> 00:55:57.540
word blog article on the same topic. They obviously will love that because it's rich in

760
00:55:58.105 --> 00:56:00.605
uh-uh in the content that the page has on it.

761
00:56:01.145 --> 00:56:04.585
However not every page needs 1,500 words, to rank in Google.

762
00:56:04.585 --> 00:56:10.045
It just needs certain I guess keyword touch points or content touch points that will satisfy Google's

763
00:56:10.970 --> 00:56:12.970
Google to to rank that page and search engine.

764
00:56:12.970 --> 00:56:17.869
So, yeah, share a page in the in the Facebook group, and we'll be happy to take a look at it and see if it's missing anything.

765
00:56:18.170 --> 00:56:20.430
Okay. Thank you so much. I'll do that.

766
00:56:20.809 --> 00:56:24.430
For sure. Great. Good to hear from you too. Alright. Shavar,

767
00:56:25.015 --> 00:56:26.795
let's unmute Shavar's mic.

768
00:56:27.175 --> 00:56:28.475
I have a quick question.

769
00:56:29.494 --> 00:56:32.715
You know, my site doesn't have an SSL certificate.

770
00:56:34.135 --> 00:56:37.915
I was trying to purchase one from somewhere else.

771
00:56:38.215 --> 00:56:39.835
Can I add it to

772
00:56:40.380 --> 00:56:42.079
my website with you guys,

773
00:56:42.700 --> 00:56:43.839
or can I do so?

774
00:56:44.380 --> 00:56:46.000
Yeah. Let me share the link.

775
00:56:46.700 --> 00:56:48.859
Third party SSL. Yeah. You can add,

776
00:56:50.380 --> 00:56:54.799
you know, there's different levels of SSLs. I've seen them go for free or for

777
00:56:55.135 --> 00:57:00.595
thousands of dollars a year, but whatever SSL you choose to use on your site, I'll share this article here.

778
00:57:00.895 --> 00:57:01.875
These are the instructions,

779
00:57:02.495 --> 00:57:06.035
to add it to your site yourself. So if you have a third party SSL,

780
00:57:06.495 --> 00:57:08.595
you can certainly add it to your BD site.

781
00:57:09.375 --> 00:57:09.875
Okay.

782
00:57:10.410 --> 00:57:10.910
Alright,

783
00:57:11.690 --> 00:57:21.710
yeah this article provides the steps and if you get stuck you can email the support team or the probably the the company you bought the the ssl from will have instructions as well for you to follow.

784
00:57:21.849 --> 00:57:22.349
Alright.

785
00:57:22.944 --> 00:57:23.444
Alright.

786
00:57:24.385 --> 00:57:26.565
Alright. Good question there about SSLs

787
00:57:27.345 --> 00:57:31.684
and let's see if we got any other hands up. I don't see any other hands up guys.

788
00:57:31.744 --> 00:57:35.605
Phenomenal webinar we're lucky to be streaming live on YouTube.

789
00:57:36.140 --> 00:57:40.220
Shortly after the webinar, we will post a link in the Facebook group.

790
00:57:40.220 --> 00:57:44.780
If you want to catch a replay, you can go to brilliantdirectories.com/facebook

791
00:57:44.780 --> 00:57:49.665
and join that Facebook group. I will post the replay link in the next thirty minutes or so

792
00:57:50.065 --> 00:57:53.745
and of course we also want to recommend that you subscribe to our YouTube channel.

793
00:57:53.745 --> 00:57:57.045
You can go to brilliantdirectories.com/youtube.

794
00:57:57.665 --> 00:58:00.945
What an amazing webinar, great questions, always great to be here with you guys.

795
00:58:00.945 --> 00:58:05.660
The next webinar will be in two weeks. I think we get three webinars,

796
00:58:06.119 --> 00:58:07.339
this month in September.

797
00:58:07.400 --> 00:58:13.099
I could be wrong about that but the next webinar will be in two weeks and we definitely look forward to seeing you there.

798
00:58:13.160 --> 00:58:16.920
If you have more questions please feel free to ask them in the Facebook group.

799
00:58:17.160 --> 00:58:21.475
We'll try to get to those questions soon as well. So on behalf of myself,

800
00:58:21.935 --> 00:58:24.195
David, and the entire Brilliant Directories

801
00:58:24.495 --> 00:58:28.655
family, we love you guys. It's been great and we'll see you in the next webinar.

802
00:58:28.655 --> 00:58:31.715
Have a great day and a brilliant week. Take care, guys.