WEBVTT

1
00:00:00.399 --> 00:00:04.400
Alright, gang. Let's dive right into it. We have a lot to cover today.

2
00:00:04.400 --> 00:00:06.660
So again, welcome to webinar Wednesday,

3
00:00:06.960 --> 00:00:09.139
tips to help grow your online community.

4
00:00:09.599 --> 00:00:12.400
If this is your first time joining us today, welcome.

5
00:00:12.400 --> 00:00:17.755
I am Jason there on the left, and we are lucky to be joined by David Rockland, the digital strategist here,

6
00:00:18.215 --> 00:00:23.835
and so much more, here at Brilliant Directories. And David, we're doing something special today.

7
00:00:23.895 --> 00:00:26.474
We're not only having the webinar here, but we're simultaneously

8
00:00:27.015 --> 00:00:27.515
streaming

9
00:00:27.974 --> 00:00:29.835
on YouTube live. Correct?

10
00:00:30.410 --> 00:00:32.489
That's right. We're trying out something new this week.

11
00:00:32.489 --> 00:00:39.050
It's a little different how, how we can interact with you guys whether here through GoToWebinar or on YouTube, but we are doing both this week.

12
00:00:39.050 --> 00:00:43.550
So we'll see how this week goes, and, hopefully, this will be something that we can continue.

13
00:00:43.610 --> 00:00:46.815
I know it's a lot easier for a lot of people to view it on YouTube.

14
00:00:46.815 --> 00:00:50.255
So we'll see how this one goes as a little trial run here. Awesome.

15
00:00:50.255 --> 00:00:52.195
Thanks for helping set that up, David.

16
00:00:52.495 --> 00:00:58.495
And I always like to mention, if you're not already a member of our Facebook group, it's a great way to keep the conversations going.

17
00:00:58.495 --> 00:01:02.680
You can head on over to brilliantdirectories.com/Facebook.

18
00:01:02.680 --> 00:01:07.340
Just click on the blue join button. All are welcome, and we'll be happy to accept you.

19
00:01:07.640 --> 00:01:09.740
What's really great there is I'm there myself.

20
00:01:10.200 --> 00:01:13.180
You know, the community members are fantastic in there.

21
00:01:13.655 --> 00:01:19.255
We put, the most recent updates there first, when they're coming down the line, when they're available.

22
00:01:19.255 --> 00:01:25.354
So it's a great place to not only get some help, but also see what's coming down the line, within the Brilliant Directories platform.

23
00:01:25.890 --> 00:01:29.650
And for those of you joining for the first time, first of all, welcome.

24
00:01:29.650 --> 00:01:31.190
It's great to be with you guys here.

25
00:01:31.570 --> 00:01:37.750
The reason, you know, we started Webinar Wednesdays about two and a half years ago, was to kinda help provide

26
00:01:38.135 --> 00:01:39.675
support for the platform.

27
00:01:40.375 --> 00:01:51.510
Now what we're using it for, and it's a great way to, ask questions, is to kind of show you some of the new features that are available in the platform, specifically how to leverage them to grow your community.

28
00:01:51.510 --> 00:01:56.090
So we like to cover topics, for example, on some of the features that can help you convert visitors,

29
00:01:56.550 --> 00:02:02.410
into members, some of the revenue opportunities, some of the add ons or features that can, help you increase your revenue.

30
00:02:02.645 --> 00:02:06.745
And my favorite is how to mainly simplify and improve your website's navigation

31
00:02:07.125 --> 00:02:11.625
to really improve those conversion rates because really the ultimate goal here is we want,

32
00:02:12.085 --> 00:02:16.549
visitors to convert to subscribers and eventually to paying members.

33
00:02:16.549 --> 00:02:18.250
So with a good improved navigation,

34
00:02:18.870 --> 00:02:20.810
that kinda helps you during that process.

35
00:02:21.189 --> 00:02:25.510
We'll have time for a q and a just a little bit further down in the line in the webinar.

36
00:02:25.510 --> 00:02:26.650
So if you have questions

37
00:02:27.189 --> 00:02:32.334
about your site or any of these related topics, we'll try to get to as many as we can in just a moment.

38
00:02:33.674 --> 00:02:38.174
And we've kind of been mentioning these the last two webinars that they have now officially

39
00:02:38.555 --> 00:02:42.894
arrived. Two new add ons. These are really big ones especially the community comments one

40
00:02:43.470 --> 00:02:44.350
are now available.

41
00:02:44.350 --> 00:02:49.870
If you're a VIP add ons club member, the add ons are already available for you in the admin area.

42
00:02:50.110 --> 00:02:57.755
We've reviewed them in previous webinars but I just wanna quickly show you where you can enable these on your site and just quickly show you how how they work.

43
00:02:57.755 --> 00:02:59.455
So let's start with the reviews,

44
00:03:00.155 --> 00:03:00.895
with photos.

45
00:03:01.834 --> 00:03:04.175
So I have a sample site here.

46
00:03:04.715 --> 00:03:07.535
There's two caveats with the reviews for

47
00:03:08.049 --> 00:03:08.549
photos.

48
00:03:09.170 --> 00:03:17.030
As you know visitors can come to your site and leave testimonials or reviews about their experience with your members, if you've enabled that.

49
00:03:17.409 --> 00:03:22.790
If you want users to also include photos with their reviews, and this is really great for

50
00:03:23.245 --> 00:03:25.905
visually oriented businesses such as restaurants,

51
00:03:26.605 --> 00:03:29.905
home services like designers or architects, and and whatnot,

52
00:03:30.525 --> 00:03:31.585
and many others.

53
00:03:32.045 --> 00:03:35.345
So the first thing you would need to do is come to your membership plans,

54
00:03:35.810 --> 00:03:36.470
and select

55
00:03:36.930 --> 00:03:38.710
which membership levels

56
00:03:39.410 --> 00:03:40.550
can have images

57
00:03:40.850 --> 00:03:43.490
left with when there's a review being written about them.

58
00:03:43.490 --> 00:03:46.390
So you can come to membership plans, edit a specific

59
00:03:46.850 --> 00:03:49.750
membership level that would have the privilege of having visitors

60
00:03:50.115 --> 00:03:52.215
also upload images with their reviews.

61
00:03:52.835 --> 00:03:56.295
You can head on over to the profile page tab here,

62
00:03:56.755 --> 00:03:58.615
and if you scroll down,

63
00:03:59.475 --> 00:04:00.295
here it is.

64
00:04:00.755 --> 00:04:02.855
Under the member review settings,

65
00:04:03.530 --> 00:04:08.030
allow image uploads with reviews and you wanna set this to yes.

66
00:04:09.050 --> 00:04:15.230
The second caveat and it's mainly for the security and to prevent minimize spam and any nefarious activity

67
00:04:15.645 --> 00:04:17.584
is, only subscribers

68
00:04:17.885 --> 00:04:21.024
or members of your site who are already logged into your site,

69
00:04:21.404 --> 00:04:23.825
will be have the option to upload images,

70
00:04:24.285 --> 00:04:25.085
with their reviews.

71
00:04:25.085 --> 00:04:36.930
So if someone comes to the site and just and is not logged into the site, they're just a regular visitor, they have no subscription on your site at all, even a general not even a general user subscription, they'll just be able to write their plain text review.

72
00:04:37.470 --> 00:04:46.465
If they are logged in in some capacity, a general user, any type of membership plan, If this is enabled for the member they're leaving the review, they'll also be prompted,

73
00:04:46.765 --> 00:04:51.025
to add images with the review. So let me just quickly quickly show you how this works.

74
00:04:51.565 --> 00:04:55.985
So we've enabled it for the premium plan. Let me log in as a sample member here.

75
00:04:59.320 --> 00:05:02.700
And we'll leave a review for Elite Golf Academy.

76
00:05:03.880 --> 00:05:05.020
So test review.

77
00:05:06.280 --> 00:05:07.900
I will submit it.

78
00:05:10.755 --> 00:05:16.854
There we go. So add photos to review, and, you'll be prompted and the user can click

79
00:05:17.235 --> 00:05:20.854
yes to add, and I have my Muppets here. I'll just add them up.

80
00:05:21.634 --> 00:05:23.095
And click to complete,

81
00:05:25.080 --> 00:05:29.320
And the system's uploading the images with the reviews, and the process is done.

82
00:05:29.320 --> 00:05:31.740
So if we go back to this person's profile page,

83
00:05:32.200 --> 00:05:33.420
Elite Golf Academy,

84
00:05:34.440 --> 00:05:39.175
we can see the reviews and we can see the photos that are listed with the reviews.

85
00:05:39.175 --> 00:05:44.235
It looks really beautiful and you can actually click on the images and it will, pop them up here.

86
00:05:44.615 --> 00:05:54.460
What's really cool in a phase two is right now just the images are gonna show with the with the review that they're connected to, but later we're gonna figure out a way so all the reviews that have images,

87
00:05:54.919 --> 00:05:58.460
you'll be able to see all the photos of a gallery of the images,

88
00:05:58.919 --> 00:05:59.900
for all the reviews.

89
00:06:00.840 --> 00:06:02.360
So that is released now.

90
00:06:02.360 --> 00:06:07.195
And the second one which I'm even more excited about are the community comments. So this will allow,

91
00:06:08.055 --> 00:06:08.875
your members,

92
00:06:09.255 --> 00:06:10.475
to leave comments,

93
00:06:10.855 --> 00:06:13.115
underneath post like if you have a blog article.

94
00:06:13.175 --> 00:06:17.995
There really is no need for a third party commenting tool like discuss or Facebook comments.

95
00:06:18.215 --> 00:06:22.720
It's all built in now. And let me show you where you can enable the community comments.

96
00:06:23.420 --> 00:06:25.520
Let's just start at the dashboard here.

97
00:06:26.860 --> 00:06:28.640
And this will be under content

98
00:06:29.180 --> 00:06:34.160
and you'll see if you have the add on a new section called post comments here.

99
00:06:35.655 --> 00:06:40.555
And currently, there are no comments on this site. We need to enable comments.

100
00:06:40.615 --> 00:06:44.794
So your new best friend is going to be this area here called comment settings.

101
00:06:46.534 --> 00:06:50.875
And the first thing you wanna do is do you wanna enable post comments on the site in general?

102
00:06:51.550 --> 00:06:53.650
And I'm gonna switch this to yes.

103
00:06:54.830 --> 00:06:59.729
And you can choose what you want the title text to be above the comments section. So

104
00:07:00.830 --> 00:07:02.210
you could say like,

105
00:07:03.870 --> 00:07:05.009
what do you think?

106
00:07:05.825 --> 00:07:07.925
Leave a comment. That'll be the title.

107
00:07:08.625 --> 00:07:11.025
You can show the comment counts on the post page.

108
00:07:11.025 --> 00:07:16.805
So if you wanna show how many total comments have been left, I'll just do above post and in the comment section.

109
00:07:17.585 --> 00:07:18.965
You can choose to moderate

110
00:07:19.289 --> 00:07:23.550
comments. So by default, it's set to no. You can certainly change this to yes,

111
00:07:23.930 --> 00:07:29.310
and then you can select the membership plans whose comments would require comment moderation.

112
00:07:29.370 --> 00:07:32.509
So maybe general users, they can submit comments,

113
00:07:32.925 --> 00:07:37.185
but you, the admin, would need to manually approve them and moderate those comments.

114
00:07:37.645 --> 00:07:42.945
Whereas you can leave the premium plan unchecked and their comments will always be published in real time.

115
00:07:43.405 --> 00:07:45.345
I'll just set this to no for moderate.

116
00:07:45.480 --> 00:07:49.720
And then you can also enable or disable this for your different post types.

117
00:07:49.720 --> 00:07:54.700
So maybe there's a post types like jobs that you really don't want people to leave comments for,

118
00:07:55.160 --> 00:07:58.455
but maybe for your blog articles, you do want people to leave

119
00:07:59.014 --> 00:08:00.375
comments underneath there.

120
00:08:00.375 --> 00:08:04.794
So I'll just leave it active for now, but you can see here all the different post types,

121
00:08:05.335 --> 00:08:07.194
property listings, products, etcetera.

122
00:08:07.735 --> 00:08:12.960
And then the last thing which is really cool is just to kind of minimize spam or just to make sure no one

123
00:08:13.360 --> 00:08:18.259
cannibalizes the comment section. You could set the maximum character limit for an individual,

124
00:08:19.199 --> 00:08:20.979
comment. You know, I guess

125
00:08:21.440 --> 00:08:26.020
some people might write write long comments that's that's perfectly fine. You can leave this empty

126
00:08:26.525 --> 00:08:28.544
or you could do like a thousand characters.

127
00:08:29.004 --> 00:08:32.704
Anything like that would be fine. So I'll just go ahead and save these changes.

128
00:08:35.084 --> 00:08:39.265
And once this is enabled, let's actually go to a post

129
00:08:39.699 --> 00:08:42.199
that's published on the site. We'll go to manage posts.

130
00:08:43.459 --> 00:08:45.160
Alright. View live page.

131
00:08:46.500 --> 00:08:50.500
Okay. Great. So we could see here's that title that I that I wrote. What do you think?

132
00:08:50.500 --> 00:08:55.445
Leave a comment. Right now there's zero comments. I'm logged in as this member, and I can

133
00:08:55.745 --> 00:08:57.125
say, this looks

134
00:08:58.065 --> 00:08:59.365
like a great deal,

135
00:09:00.385 --> 00:09:01.445
and I can submit

136
00:09:03.025 --> 00:09:06.965
it. And now there is a comment here. And what's really cool is you can reply

137
00:09:07.520 --> 00:09:11.140
to your people can reply to comments. You could reply to your one more question.

138
00:09:13.120 --> 00:09:15.060
Is this still active?

139
00:09:16.080 --> 00:09:21.760
And you can go ahead and send that, and, obviously, other people can, can leave comments as well.

140
00:09:21.760 --> 00:09:26.055
So this is all built in. It's all working great, the comment section.

141
00:09:26.055 --> 00:09:31.755
And if we head on over back to the admin area, I'll just go ahead and refresh this post comments page,

142
00:09:32.695 --> 00:09:33.915
and we can see,

143
00:09:34.454 --> 00:09:35.915
my comments here.

144
00:09:36.490 --> 00:09:41.070
One more question. And this was in response to this is the one where I left a reply,

145
00:09:41.530 --> 00:09:44.250
to an existing comment, and you can manage it all here.

146
00:09:44.250 --> 00:09:46.890
This should look pretty familiar to you, the post comments page.

147
00:09:46.890 --> 00:09:49.790
It looks very similar to the member reviews page.

148
00:09:51.194 --> 00:09:53.115
So hopefully it'll be a pretty intuitive.

149
00:09:53.115 --> 00:09:58.014
Oh and bonus here, so when images are added to the member reviews, you'll see them here

150
00:09:58.315 --> 00:09:59.055
as well.

151
00:10:00.074 --> 00:10:00.574
Alright.

152
00:10:01.435 --> 00:10:05.560
And let's move on. We do have some BD lab updates to share.

153
00:10:05.960 --> 00:10:16.755
The most important I think as it actually it directly correlates to like the reviews with photos, community comments, anywhere that it's required for a member to register or log in.

154
00:10:16.995 --> 00:10:18.535
This will definitely definitely,

155
00:10:19.395 --> 00:10:20.195
help things out.

156
00:10:20.195 --> 00:10:27.635
So this update is the express member registration, and I recommend everybody should enable this on your site.

157
00:10:27.635 --> 00:10:34.620
And what it does is is on the login page, up until now you could have buttons that say, you're are you a member or not?

158
00:10:34.620 --> 00:10:39.740
Click here to register and it would take them away to the checkout page, which is fine.

159
00:10:39.740 --> 00:10:44.235
You can, you know, push upgraded levels there and and and membership plans and things like that.

160
00:10:44.235 --> 00:10:46.334
But with the express member registration

161
00:10:46.875 --> 00:10:54.255
you can assign one one of your free membership plans that will be used in the express member registration

162
00:10:54.795 --> 00:11:00.015
and users can sign up right from the login page. So let me show you exactly what I'm referring to

163
00:11:00.610 --> 00:11:01.110
here.

164
00:11:01.650 --> 00:11:02.150
So

165
00:11:02.610 --> 00:11:04.550
if you go to your general settings,

166
00:11:07.490 --> 00:11:08.790
on the first tab

167
00:11:09.570 --> 00:11:13.250
right here, you'll have express sign up membership plan.

168
00:11:13.250 --> 00:11:16.125
So you just need it's only it's only free membership plans.

169
00:11:16.525 --> 00:11:20.385
So the list here will just show you a list of your available

170
00:11:20.765 --> 00:11:23.425
membership plans that are free to sign up to.

171
00:11:23.805 --> 00:11:26.705
In this case, we'll set the general user,

172
00:11:27.245 --> 00:11:29.745
and I'll go ahead and save the changes.

173
00:11:30.950 --> 00:11:37.050
So what we see now is here is the login page, and before it was just a title that said member login.

174
00:11:37.270 --> 00:11:44.170
But now we have a tab here, and you can toggle between the tabs, and you you can actually register a new account

175
00:11:44.685 --> 00:11:49.745
right here. So I'll just go ahead and do that, jason5@jason.com.

176
00:11:50.205 --> 00:11:55.825
And as I'm doing this, it's going to sign me up to that general user account.

177
00:11:56.605 --> 00:12:05.470
So if you're using this, maybe you don't want people to verify their email address, or you can choose you know the welcome email they get, or the page they're directed to after

178
00:12:05.930 --> 00:12:07.070
they sign up here.

179
00:12:07.690 --> 00:12:14.454
But what's really cool is up until now, you'd have to go to one of those checkout pages to register as a free member.

180
00:12:14.454 --> 00:12:16.635
So you can see here now I have registered

181
00:12:17.175 --> 00:12:21.095
and it's I just created account right there from the login page.

182
00:12:21.095 --> 00:12:23.514
Now let me show you where this becomes increasingly

183
00:12:24.135 --> 00:12:26.475
valuable. Let's go back to

184
00:12:27.000 --> 00:12:27.500
that,

185
00:12:28.840 --> 00:12:30.700
that, coupons page.

186
00:12:32.200 --> 00:12:32.700
Okay.

187
00:12:33.320 --> 00:12:36.780
So here's coupons and let's view the live page.

188
00:12:37.560 --> 00:12:41.740
So I'm not logged in right now. I've logged out of the account. So if I scroll down,

189
00:12:42.324 --> 00:12:45.545
you can see here it says, what do you think leave a comment?

190
00:12:46.005 --> 00:12:51.204
And it asks me to log in in order to leave a comment. So you need to create an account.

191
00:12:51.204 --> 00:13:01.769
So you get the pop up and what's really cool is right here on this page, you can certainly log in or you can go ahead and register your account right on the page that you're sitting on.

192
00:13:01.769 --> 00:13:07.449
So there's a lot of areas now in the Brilliant Directories platform where someone is prompted to log in.

193
00:13:07.449 --> 00:13:13.517
Like if they wanna bookmark one of their favorite posts or save a post, they have to be logged in so they're prompted with this pop up.

194
00:13:13.848 --> 00:13:19.144
So this should definitely help you guys increase user and member registrations for your free subscribers.

195
00:13:19.144 --> 00:13:28.080
So definitely recommend starting to use this and of course we'll get your feedback down the line on ways we can make this even better for everyone.

196
00:13:28.240 --> 00:13:31.200
Alright. That was a mouthful. I'll go through these next ones pretty quick.

197
00:13:31.360 --> 00:13:35.300
Now you have the ability to select smart lists for newsletters.

198
00:13:36.240 --> 00:13:43.300
So a few months ago, we released the ability to save a group of members into what we call a smart list

199
00:13:43.725 --> 00:13:46.625
from your search members page in the admin.

200
00:13:47.325 --> 00:13:53.185
What you'll notice now on the right hand side is you have a set of member list actions. So,

201
00:13:53.805 --> 00:13:55.985
the simple one is you can import members.

202
00:13:56.339 --> 00:14:04.199
If you have the add on to export list, you certainly have that here, and then everyone has the create smart list from current results.

203
00:14:04.899 --> 00:14:06.199
So how does that work?

204
00:14:06.500 --> 00:14:09.720
Well, what you can do is you can search for

205
00:14:10.175 --> 00:14:13.315
any type of member. Let's look for California members,

206
00:14:14.014 --> 00:14:15.074
who are,

207
00:14:16.175 --> 00:14:17.235
claimable listings.

208
00:14:18.255 --> 00:14:20.035
Maybe we have some. I'm not sure.

209
00:14:21.855 --> 00:14:27.569
Okay. So we have 17 members who are located in California and claimable listings.

210
00:14:27.870 --> 00:14:32.529
So what we can do is we can create a smart list. We'll call it California

211
00:14:35.515 --> 00:14:36.015
claimable

212
00:14:36.795 --> 00:14:37.295
members.

213
00:14:37.675 --> 00:14:39.375
And I'll go ahead and save that.

214
00:14:41.274 --> 00:14:46.075
And I'll close this. So where you can find all your smart lists is under the emails tab.

215
00:14:46.075 --> 00:14:48.015
So if I go to smart lists here,

216
00:14:51.300 --> 00:14:55.860
we can see the last one here California claimable members and this is a dynamic list.

217
00:14:55.860 --> 00:14:57.000
Right now it's 17.

218
00:14:57.300 --> 00:15:03.800
If any new member joins and they happen to be in California and they meet the the required or defined criteria,

219
00:15:04.145 --> 00:15:06.465
they'll automatically be added to this list.

220
00:15:06.465 --> 00:15:10.885
So up until now, you could just create the smart list and see them here and that was our phase one.

221
00:15:11.265 --> 00:15:15.585
Now what you can do is you can actually schedule a newsletter campaign.

222
00:15:15.585 --> 00:15:17.045
You can go to send newsletter,

223
00:15:19.140 --> 00:15:21.480
and we'll go ahead and create a new newsletter.

224
00:15:23.860 --> 00:15:25.700
And right here, there's different,

225
00:15:26.260 --> 00:15:28.520
list options. So contact tags,

226
00:15:28.980 --> 00:15:30.280
member account statuses,

227
00:15:30.725 --> 00:15:34.185
and now if you scroll down you see smart lists to include.

228
00:15:34.485 --> 00:15:36.185
So if I just wanted to email

229
00:15:36.725 --> 00:15:42.585
my California members that are claimable members, I could just check this box and send a hyper focused

230
00:15:43.060 --> 00:15:44.040
email newsletter,

231
00:15:44.740 --> 00:15:47.639
to those members. So that's now available,

232
00:15:48.019 --> 00:15:48.759
for everyone.

233
00:15:49.300 --> 00:15:54.120
Some things coming down the line with this is you'll be able to choose the lists to include,

234
00:15:54.579 --> 00:15:58.425
and then you'll also be able to choose lists you want to also exclude.

235
00:15:58.485 --> 00:16:02.825
So if someone is on both lists and include and exclude list, they won't be set,

236
00:16:03.365 --> 00:16:06.185
the email blast. So you can get even more granular

237
00:16:06.565 --> 00:16:07.305
and targeted,

238
00:16:07.845 --> 00:16:12.265
when you're sending newsletters. I see some big things with our newsletters

239
00:16:12.880 --> 00:16:15.279
coming down the line in the next three or four months.

240
00:16:15.279 --> 00:16:17.779
This is definitely an area of the admin that that,

241
00:16:18.160 --> 00:16:20.339
requires or or could use a little more TLC,

242
00:16:20.959 --> 00:16:24.980
and we're excited that we'll be able to do that with more reporting and statistics and tools

243
00:16:25.305 --> 00:16:29.065
to segment list and get more information about your email newsletter.

244
00:16:29.065 --> 00:16:33.965
So this is now available for everyone to choose smart list for email campaigns.

245
00:16:34.585 --> 00:16:37.565
This next one is related to the multi

246
00:16:38.000 --> 00:16:40.080
member manager add on.

247
00:16:40.399 --> 00:16:46.020
It's when you can have a parent account that can create additional sub accounts underneath it.

248
00:16:46.320 --> 00:16:47.460
Up until now,

249
00:16:47.920 --> 00:16:50.820
that parent account would display in the search results.

250
00:16:51.575 --> 00:16:56.795
However, sometimes the parent account is just a manager account and the sub accounts are the ones that,

251
00:16:57.095 --> 00:16:59.275
you want to see in the search results.

252
00:17:00.135 --> 00:17:02.235
So now if you go to,

253
00:17:03.335 --> 00:17:05.835
membership plans those of you that have the multi

254
00:17:06.375 --> 00:17:07.809
member manager add on.

255
00:17:08.190 --> 00:17:10.609
If you go to edit a membership plan,

256
00:17:11.470 --> 00:17:13.010
and under post publishing,

257
00:17:14.030 --> 00:17:16.210
you can activate sub accounts

258
00:17:16.670 --> 00:17:17.410
right here,

259
00:17:18.670 --> 00:17:21.915
and there is an option to hide the parent account.

260
00:17:21.915 --> 00:17:24.735
So maybe the parent account again is just a managing account.

261
00:17:24.875 --> 00:17:30.335
You don't really want that parent account to display in your directories search results, only the sub accounts.

262
00:17:30.635 --> 00:17:33.375
This will take care of that. And this was actually a recommendation

263
00:17:33.940 --> 00:17:38.920
in previous webinar Wednesdays. So, thank you guys for that suggestion, and that is live.

264
00:17:38.980 --> 00:17:41.080
And let me actually just share a link

265
00:17:41.460 --> 00:17:42.740
to the multi member,

266
00:17:43.060 --> 00:17:45.795
manager add on, in case you guys wanna take a look

267
00:17:46.355 --> 00:17:51.795
at what this does. It allows a single member to create additional sub accounts underneath them.

268
00:17:51.795 --> 00:17:53.895
I'll post this in the chat right here.

269
00:17:55.555 --> 00:17:56.055
Alright.

270
00:17:56.595 --> 00:18:01.060
This one is more of a design update. I just wanna bring everyone's attention to it.

271
00:18:01.060 --> 00:18:04.920
The home page, a streaming sections in your design settings area.

272
00:18:05.300 --> 00:18:07.160
Now the settings for all your streaming,

273
00:18:07.860 --> 00:18:08.360
sections,

274
00:18:08.980 --> 00:18:10.020
are in pop ups.

275
00:18:10.020 --> 00:18:16.955
So I just want to alert everyone, to this small update in the admin area, and I'll show you what I'm referring to here.

276
00:18:19.095 --> 00:18:21.835
So in your design settings under homepage

277
00:18:22.135 --> 00:18:22.635
layout,

278
00:18:23.015 --> 00:18:24.294
well, this site doesn't have it.

279
00:18:24.294 --> 00:18:30.070
It's a demo site that we're working on, but, basically, all even the homepage divider settings

280
00:18:30.690 --> 00:18:34.630
and even the about website and join offer settings

281
00:18:36.210 --> 00:18:43.395
under your homepage section order, when you choose something to stream on your homepage like streaming top categories or streaming events,

282
00:18:44.015 --> 00:18:47.775
all the individual settings for those are in these blue button pop ups here now.

283
00:18:47.775 --> 00:18:49.075
So if I click on this,

284
00:18:49.615 --> 00:18:53.315
you have all the specific settings related to the streaming sections,

285
00:18:53.870 --> 00:18:55.410
here in the pop up. So,

286
00:18:55.790 --> 00:18:59.730
I know a few people emailed in where did the homepage divider settings go.

287
00:19:00.030 --> 00:19:01.390
You'll see them right here.

288
00:19:01.550 --> 00:19:08.924
This site doesn't have it as demo site, but for example, in this section one, the blue button will be there for you guys to make those edits and this module,

289
00:19:09.225 --> 00:19:10.684
would be gone from here now.

290
00:19:11.865 --> 00:19:16.924
Alright. Last one also related to streaming widgets. We actually mentioned this in previous,

291
00:19:18.184 --> 00:19:22.230
webinars, but I thought it was worth noting again because it creates such a strong,

292
00:19:22.610 --> 00:19:24.710
design aesthetic for your home page.

293
00:19:25.010 --> 00:19:26.230
You can now adjust,

294
00:19:26.690 --> 00:19:28.789
the font styling for the title

295
00:19:29.090 --> 00:19:30.630
of the streaming sections.

296
00:19:31.409 --> 00:19:34.150
Okay. So if we go to design settings,

297
00:19:36.335 --> 00:19:42.675
and I would this is something else I would highly recommend everyone go to their sites and edit if you're using streaming sections on your home page.

298
00:19:42.975 --> 00:19:48.195
So here we can see that there's just two modules now. So under home page search settings,

299
00:19:49.040 --> 00:19:54.260
if you scroll down and and all these settings are getting be gonna be reorganized a bit better, coming soon.

300
00:19:54.400 --> 00:19:59.700
But the last options here, the title alignment, title font size, title font weight,

301
00:20:00.160 --> 00:20:04.260
you have settings for these now. And let me show you what I'm referring to.

302
00:20:04.615 --> 00:20:07.034
If we visit this website for example,

303
00:20:09.095 --> 00:20:13.995
this is in reference to the title sections above the streaming options.

304
00:20:14.294 --> 00:20:16.855
Up until now, there were no settings for this.

305
00:20:16.855 --> 00:20:21.760
They would always be aligned left, and they would always be 30 pixels in their font size.

306
00:20:22.220 --> 00:20:24.800
So, you know, it was fine. It worked fine. But

307
00:20:25.340 --> 00:20:33.495
now, I believe, just depending on the aesthetic of your site, you can increase the font size, bring more attention, you can make it bold or skinny font.

308
00:20:33.735 --> 00:20:35.115
I seem to like it centered,

309
00:20:35.415 --> 00:20:38.875
but just depending on what you're looking to do, you can definitely

310
00:20:39.575 --> 00:20:44.135
make these sections look a lot better, by updating the title settings.

311
00:20:44.135 --> 00:20:47.035
So again, that is in the design settings,

312
00:20:47.820 --> 00:20:53.039
homepage layout, and if you scroll down, it's the last five options here for title alignment,

313
00:20:53.820 --> 00:20:59.419
title font weight, and title font size. So, definitely recommend checking those out. Alright.

314
00:20:59.419 --> 00:21:03.325
Some items coming soon. We're almost through this list. Thanks for bearing with me, guys.

315
00:21:03.565 --> 00:21:05.585
The ability, as I mentioned, to exclude

316
00:21:05.885 --> 00:21:09.105
lists when sending newsletters, that'll help you get more granular.

317
00:21:09.485 --> 00:21:13.005
This is a huge one. We actually, took a survey in the Facebook group.

318
00:21:13.005 --> 00:21:20.010
You have your main menu, but maybe you wanna show a different main menu when the when members are logged in to the site.

319
00:21:20.310 --> 00:21:27.670
So you'll be able to clone your main menu and then create an alternate main menu for people once they're logged into the site.

320
00:21:27.670 --> 00:21:29.610
So that should create a nice portal experience.

321
00:21:29.975 --> 00:21:35.015
You can have a public facing main menu and then a main menu when members are logged into the site.

322
00:21:35.015 --> 00:21:36.875
I think that's gonna be super high value,

323
00:21:37.175 --> 00:21:41.815
for everyone. And also we're gonna do that for the mini nav at the top of the page also.

324
00:21:41.815 --> 00:21:45.070
So, you can have one or the other. We've mentioned this.

325
00:21:45.070 --> 00:21:48.610
It's going through its final QA, the ability to force end,

326
00:21:48.990 --> 00:21:52.610
any staff admins that may be logged into your back end dashboard.

327
00:21:52.990 --> 00:21:53.490
Maybe,

328
00:21:54.030 --> 00:21:55.970
something happened or something was compromised.

329
00:21:56.270 --> 00:22:04.445
You'll be able to force end all sessions on any device around the world, with a single button and then you can go ahead and reset the password for additional security.

330
00:22:05.305 --> 00:22:06.045
The ability

331
00:22:06.505 --> 00:22:09.705
to have email settings for any form that's submitted.

332
00:22:09.705 --> 00:22:16.500
So as you guys know when a visitor fills out your newsletter form or your contact us form, you can actually select

333
00:22:16.800 --> 00:22:24.080
an email that goes to the visitor after they've submitted that form or to the admin after they've submitted the contact us or newsletter form.

334
00:22:24.080 --> 00:22:31.505
Up until now those are the only two forms that would support email settings such as those or if you created your own custom form.

335
00:22:31.965 --> 00:22:36.125
However, a lot of people said they wanna get notified when someone posts a coupon. Right?

336
00:22:36.125 --> 00:22:42.210
Because when you create a coupon or an article or fills out their member listing, those are all forms users are filling out.

337
00:22:42.210 --> 00:22:47.830
So if you really wanted to go on overdrive and get email responses every time one of those form actions,

338
00:22:48.450 --> 00:22:49.909
were completed or submitted,

339
00:22:50.370 --> 00:22:55.750
you can go in very soon and set up those email settings so you or your staff can get notified

340
00:22:56.255 --> 00:22:58.675
when any form is filled out on your site.

341
00:22:59.695 --> 00:23:02.515
Next one also related to the multi member manager.

342
00:23:02.815 --> 00:23:07.215
We're creating the ability for the parent account to toggle back from the sub account.

343
00:23:07.215 --> 00:23:10.730
So as a parent account you can log in and manage the sub accounts.

344
00:23:10.730 --> 00:23:15.230
We do know that there is a roadblock that you can't get back to the parent account.

345
00:23:15.370 --> 00:23:18.990
So we're just creating a secure way where your parent account can toggle

346
00:23:19.610 --> 00:23:23.915
freely between their sub accounts and back to the master parent account.

347
00:23:24.135 --> 00:23:31.755
And actually that last one there is already pushed the same page express member sign up that was the top of the list there so actually we're all caught up on BD

348
00:23:32.135 --> 00:23:32.955
lab updates.

349
00:23:33.495 --> 00:23:36.635
I'll take a few questions I know that was a mouthful

350
00:23:36.935 --> 00:23:37.755
right now.

351
00:23:38.370 --> 00:23:40.930
I also wanted to again, this was the last webinar.

352
00:23:40.930 --> 00:23:43.970
We're in webinar one zero one, but we got so much love.

353
00:23:43.970 --> 00:23:46.450
I just wanted to say thank you again to the entire community.

354
00:23:46.450 --> 00:23:50.150
We, you know, we surpassed a hundred webinars over the last two and a half years.

355
00:23:50.255 --> 00:23:54.095
And really, we just keep them going. One, I love them, and and I know David loves them.

356
00:23:54.095 --> 00:23:58.595
And it just we get such great feedback from you guys, like like these suggestions.

357
00:23:59.215 --> 00:24:06.799
So I just wanna thank you guys for being a part of the community and participating with us, and we look forward to the next hundred webinars to come.

358
00:24:07.020 --> 00:24:14.539
And, actually, this is a perfect segue because we do have a special guest with us today, and I'll just go to the next slide here.

359
00:24:14.779 --> 00:24:16.159
We have Patrick Brunel,

360
00:24:16.620 --> 00:24:17.679
from project

361
00:24:18.140 --> 00:24:18.615
Pat.

362
00:24:19.015 --> 00:24:24.875
He was actually part of the brilliant directories team not too long ago, just a few short years ago.

363
00:24:25.335 --> 00:24:30.955
He's a dear friend and he's done amazing things for the BD community and BD users,

364
00:24:31.335 --> 00:24:32.955
and he continues that journey

365
00:24:33.255 --> 00:24:33.690
with,

366
00:24:34.490 --> 00:24:35.289
you know, his,

367
00:24:35.610 --> 00:24:36.830
with project Pat.

368
00:24:37.370 --> 00:24:39.049
And actually Patrick was,

369
00:24:39.610 --> 00:24:44.269
with us for webinar number one back in, 2017,

370
00:24:44.889 --> 00:24:48.590
and, we're lucky to be joined by him today. He's got a special presentation

371
00:24:49.195 --> 00:24:52.635
about defining your offering and how to attract,

372
00:24:53.035 --> 00:24:56.715
more members. So, Patrick, I just I just unmuted your mic there.

373
00:24:56.715 --> 00:25:00.495
I want to thank you for joining us, as a guest here today. Hey, Jason.

374
00:25:00.875 --> 00:25:03.470
It's a pleasure to be here. Pretty amazing,

375
00:25:03.850 --> 00:25:10.090
to sit in on one of these and see all those amazing updates that you guys are working on, especially that that quick member sign up.

376
00:25:10.090 --> 00:25:14.115
That that's pretty phenomenal, update that you're releasing. I'm I'm excited for that.

377
00:25:14.675 --> 00:25:15.075
Awesome.

378
00:25:15.075 --> 00:25:24.675
Well, I know we connected last week and you've been doing some really amazing things at project Pat and I know I was kinda yanking on your ear if we can get you in on one of these webinars.

379
00:25:24.675 --> 00:25:26.775
I know you're you're really busy and stuff and

380
00:25:27.110 --> 00:25:34.010
you know after we chatted everyone we've had thought with a short amount of time on this webinar one of the most important things we could share with the community

381
00:25:34.390 --> 00:25:35.850
is is kind of how to define

382
00:25:36.230 --> 00:25:42.650
your offering and your brand story almost and and some actionable steps that everyone could take today to adjust

383
00:25:43.005 --> 00:25:46.605
things on their website and and the trajectory that they're going with their projects.

384
00:25:46.605 --> 00:25:51.105
So, Pat, if it's okay with you, I'd I'd like to pass it over to you, and then you could take it from there.

385
00:25:51.325 --> 00:25:56.385
Absolutely. Thanks, Jason. I appreciate that. Yeah. A lot of the things that we do at Project Pat

386
00:25:56.750 --> 00:25:57.810
are in fact,

387
00:25:58.270 --> 00:26:03.170
working with startups. A lot of times, we we get going at the very beginning of a journey. Right?

388
00:26:03.390 --> 00:26:05.250
And somebody has an original idea.

389
00:26:05.630 --> 00:26:07.150
They come to us and they share it.

390
00:26:07.150 --> 00:26:12.735
And over the years, we're we're really, really fortunate to work with some pretty amazing people, some amazing projects.

391
00:26:13.034 --> 00:26:15.534
And every time you work on a new project, you learn,

392
00:26:15.995 --> 00:26:20.015
you learn new things, and then you learn along with your clients. And I did wanna share,

393
00:26:20.395 --> 00:26:23.434
some of those lessons that that we've learned along the years.

394
00:26:23.434 --> 00:26:25.375
I remember even when I was at Brilliant Directories,

395
00:26:25.850 --> 00:26:30.250
we used to do basic core setups and and then the strategies just evolve with time.

396
00:26:30.250 --> 00:26:36.830
So, hopefully, I'll be able, to share some some good insights with everybody on the call today that, that can help make a difference.

397
00:26:37.795 --> 00:26:39.575
Thank you, Pat. We'll dive,

398
00:26:39.875 --> 00:26:45.095
right into it here. Tell us about some of the important things when defining your offering.

399
00:26:46.195 --> 00:26:50.535
Alright. So the first one, we've talked about it before. I'm gonna go a little deeper.

400
00:26:50.580 --> 00:26:54.039
I know we have, we have some some people that are are new to these webinars,

401
00:26:54.419 --> 00:26:58.519
but, also, I've heard some names that have been there from the beginning. So I will add some layers,

402
00:26:58.980 --> 00:27:02.120
to this so we get a little we go a little bit deeper with the strategy.

403
00:27:02.580 --> 00:27:03.640
But it's identifying

404
00:27:04.100 --> 00:27:06.120
a product that your members

405
00:27:06.615 --> 00:27:07.815
want to pay to solve.

406
00:27:07.815 --> 00:27:13.035
We always talk about your your website, your platform needs to be solving a problem.

407
00:27:13.895 --> 00:27:18.635
And a lot of times, that requires figuring out who your personas are,

408
00:27:19.175 --> 00:27:19.675
identifying

409
00:27:20.309 --> 00:27:24.889
the people that are going to be paying you or the people that are gonna be using your website,

410
00:27:25.590 --> 00:27:29.929
sitting down and really writing down a detailed description

411
00:27:30.710 --> 00:27:40.075
of who that persona is, how old are they, what kind of websites do they visit, what kind of products do they buy, and most importantly, what kind of problems

412
00:27:40.535 --> 00:27:41.515
are they encountering

413
00:27:42.455 --> 00:27:44.395
that you can help them solve.

414
00:27:45.255 --> 00:27:49.195
And and basically going through that process, usually do a huge brainstorm.

415
00:27:49.335 --> 00:27:52.220
Ideally, you have one or two people that you can,

416
00:27:52.680 --> 00:27:55.980
bounce ideas off of, but the goal of it at the end of the day

417
00:27:56.360 --> 00:28:00.060
is that you would like to get to a point where you can come up with an idea

418
00:28:00.600 --> 00:28:02.940
or a solution to a problem you think

419
00:28:03.245 --> 00:28:04.865
that they'd be willing to engage,

420
00:28:05.405 --> 00:28:08.465
with you on. And once you think you have that idea,

421
00:28:09.005 --> 00:28:09.905
then, of course,

422
00:28:10.445 --> 00:28:13.985
you can go ahead and bounce that idea off two or three people,

423
00:28:14.365 --> 00:28:18.785
that are similar to that persona description. So similar to the potential customer

424
00:28:19.250 --> 00:28:25.350
that you're going after and engage their interest before you go go too far down into your project.

425
00:28:25.810 --> 00:28:27.510
And and interestingly enough,

426
00:28:28.050 --> 00:28:33.270
I think the number one thing that that we encounter when we start working on a new project

427
00:28:33.865 --> 00:28:35.404
is the idea

428
00:28:35.945 --> 00:28:42.525
the original idea is the is oftentimes the final piece of the equation, which is

429
00:28:42.904 --> 00:28:46.924
I wanna launch a full fledged directory where we will connect,

430
00:28:47.820 --> 00:28:53.360
group a with group b. So group a will come to find group b, but in reality,

431
00:28:53.900 --> 00:28:54.400
oftentimes,

432
00:28:55.020 --> 00:28:58.320
that becomes the final phase of a directory project.

433
00:28:58.700 --> 00:29:03.505
A lot of times, in order to go into the market and to start a new project,

434
00:29:03.805 --> 00:29:05.505
you can have a much simpler

435
00:29:06.045 --> 00:29:06.545
approach

436
00:29:06.845 --> 00:29:09.265
than launching a directory because

437
00:29:09.805 --> 00:29:12.625
if you go in and what you are solving

438
00:29:13.165 --> 00:29:13.665
is

439
00:29:14.050 --> 00:29:17.030
a search experience. So let's say I go into

440
00:29:17.970 --> 00:29:18.790
a competitive

441
00:29:19.330 --> 00:29:19.830
industry

442
00:29:20.210 --> 00:29:22.630
where there's a lot of competition. Let's say,

443
00:29:23.250 --> 00:29:27.670
maybe a a a an events directory or a coupon directory

444
00:29:28.050 --> 00:29:29.430
where there is some competition.

445
00:29:30.235 --> 00:29:31.615
Perhaps at that point,

446
00:29:32.075 --> 00:29:37.215
if what you're saying is people are gonna be able to come to my my website to find events,

447
00:29:38.315 --> 00:29:40.735
if you're gonna ask that persona,

448
00:29:41.195 --> 00:29:44.575
hey. Is there a need for you to add events

449
00:29:45.230 --> 00:29:46.030
on a directory?

450
00:29:46.030 --> 00:29:51.810
Is that something that is getting in the way of your business and something that you would pay to be able to do?

451
00:29:52.510 --> 00:29:59.890
It it's perhaps they would say yes to that, but also it's possible they would say no because that's something that eventually with time

452
00:30:00.375 --> 00:30:03.355
is something that you can start adding value to. But oftentimes,

453
00:30:03.975 --> 00:30:05.595
you can have a much simpler

454
00:30:06.295 --> 00:30:08.315
solution to enter a market.

455
00:30:08.695 --> 00:30:10.795
So I'll give you a concrete example.

456
00:30:11.655 --> 00:30:19.429
The the number one the number one strategy that we find to be effective when you're launching a new directory because it's an amazing model to do.

457
00:30:19.490 --> 00:30:20.710
You're building memberships.

458
00:30:21.409 --> 00:30:22.630
The initial strategy

459
00:30:23.250 --> 00:30:25.590
is coming up with a simple product

460
00:30:26.450 --> 00:30:29.429
and getting a simple website up and running

461
00:30:29.875 --> 00:30:33.654
and getting them to create memberships in order to perhaps

462
00:30:34.034 --> 00:30:34.855
get information.

463
00:30:35.475 --> 00:30:43.015
So it could be as simple as a webinar that teaches them how to solve a problem, a webinar that teaches them how to get clients,

464
00:30:43.730 --> 00:30:45.350
or perhaps it's a checklist

465
00:30:46.050 --> 00:30:47.190
that teaches them,

466
00:30:47.890 --> 00:30:51.430
20 tips on how to launch a successful membership website.

467
00:30:52.130 --> 00:30:53.350
And, basically,

468
00:30:54.290 --> 00:30:56.470
the key to launching is momentum,

469
00:30:56.815 --> 00:30:59.635
especially if you're doing a start up. You wanna get people

470
00:31:00.175 --> 00:31:02.495
registering to your website. You wanna get excited.

471
00:31:02.495 --> 00:31:05.075
You wanna see that there's some level of engagement.

472
00:31:06.015 --> 00:31:06.515
And

473
00:31:06.895 --> 00:31:13.710
by identifying a solution and focusing really before you get started, what is one thing that we're offering on this website

474
00:31:14.330 --> 00:31:22.990
that people will give us an email for and we can nurture them, we can build relationships, we can talk to them, we can call them, we can make connections,

475
00:31:23.725 --> 00:31:25.264
But it starts with a much,

476
00:31:25.644 --> 00:31:27.024
much simpler model

477
00:31:27.404 --> 00:31:34.385
than trying to launch the full fledged directory because if I am launching a directory to find attorneys, let's say.

478
00:31:34.524 --> 00:31:35.664
You go to the homepage,

479
00:31:36.205 --> 00:31:37.505
I say find attorneys

480
00:31:38.179 --> 00:31:41.320
and they click search and there are no attorneys in my directory,

481
00:31:41.780 --> 00:31:44.419
then we all run into that that age old question. Right?

482
00:31:44.419 --> 00:31:48.679
The chicken or the egg, are you gonna get the attorneys first or the people looking for the attorneys?

483
00:31:49.299 --> 00:31:52.440
And and by focusing on solving an actual problem

484
00:31:52.825 --> 00:31:55.485
that you can give a solution to out of the gates,

485
00:31:55.785 --> 00:31:57.085
you can start building

486
00:31:57.465 --> 00:31:58.765
one of those two lists.

487
00:31:59.465 --> 00:32:04.445
So does this happen through surveying or how would you recommend getting in touch?

488
00:32:04.665 --> 00:32:05.725
You know, after you've,

489
00:32:06.040 --> 00:32:08.540
you know, created your persona or who your demographic

490
00:32:08.920 --> 00:32:11.580
would be, what are what are, like, two ways

491
00:32:12.280 --> 00:32:20.300
to find out where they are online, and how do you get them to take a survey from a a company that may or may not have existed for a long time, thus far?

492
00:32:20.625 --> 00:32:23.205
You know, what kind of questions are we asking them?

493
00:32:23.745 --> 00:32:25.525
That that's a great question. Oftentimes,

494
00:32:25.985 --> 00:32:31.605
when you're when you're launching a directory, oftentimes, there's some personal relationships, some familiar some familiarity

495
00:32:31.985 --> 00:32:32.965
with the industry.

496
00:32:33.430 --> 00:32:36.570
So if I'm launching an attorney directory, I probably know an attorney.

497
00:32:36.870 --> 00:32:40.250
If I'm launching a local directory, I'm probably in that locality.

498
00:32:41.190 --> 00:32:47.030
I know there's a chance that that you might be launching a local directory in a place that you're not in, but there's there's a good chance that you are.

499
00:32:47.030 --> 00:32:48.970
So your personal network

500
00:32:49.555 --> 00:32:54.295
is absolutely what you wanna lean on at the beginning stages because they're the ones

501
00:32:54.675 --> 00:32:59.335
that should be able to give you more time on the phone. It is difficult to cold call a business

502
00:32:59.875 --> 00:33:02.455
that has never heard of you, but it is possible.

503
00:33:02.880 --> 00:33:04.100
But I always recommend,

504
00:33:04.480 --> 00:33:06.900
who do you know in your personal network

505
00:33:07.520 --> 00:33:08.660
that is similar

506
00:33:09.760 --> 00:33:13.200
to your persona? Right? You can go into social media groups.

507
00:33:13.200 --> 00:33:16.560
You see how active everybody is in the Brilliant Directory Strategy Group.

508
00:33:16.560 --> 00:33:18.100
That's an amazing community.

509
00:33:18.495 --> 00:33:26.495
So regardless of the industry you're going in, you could just leave a comment and say, I'm working on a project, and I'd love to be able to speak to one or two attorneys.

510
00:33:26.495 --> 00:33:31.155
If you can give me your time, I would really appreciate it. I'd love to connect fifteen minutes.

511
00:33:31.775 --> 00:33:34.035
I just wanna see if this idea is viable.

512
00:33:34.330 --> 00:33:39.150
And perhaps if you don't have anybody in personal network, you can get them that way as well.

513
00:33:39.530 --> 00:33:43.550
But the whole point of sitting down and speaking with them is either, a,

514
00:33:44.250 --> 00:33:50.825
you have an idea that you think you're solving a problem for them or, b, you're trying to extract the problem from them.

515
00:33:50.825 --> 00:33:59.705
So if you if you don't have an idea in your head and you don't know, well, I don't know what I can offer them out of the gates, then that's the whole point of getting to speak to your persona.

516
00:33:59.705 --> 00:34:01.804
If I'm trying to get attorneys to the website,

517
00:34:02.160 --> 00:34:06.740
I'm gonna ask them questions like, are you currently on any on any other websites?

518
00:34:07.040 --> 00:34:09.780
What do you like most about being a member of those websites?

519
00:34:10.080 --> 00:34:12.980
What do you like least about being a member on those websites?

520
00:34:13.199 --> 00:34:16.500
Are you having trouble getting customers? Are you advertising online?

521
00:34:16.985 --> 00:34:22.045
Why are you not advertising online? And asking those types of questions, you'll extract information

522
00:34:22.745 --> 00:34:25.565
that kinda helps you figure out solutions

523
00:34:26.025 --> 00:34:27.885
that you can hopefully help solve.

524
00:34:28.344 --> 00:34:31.225
And and my favorite thing is to do it via knowledge. Right?

525
00:34:31.225 --> 00:34:34.630
A webinar, an article, a downloadable guide,

526
00:34:35.170 --> 00:34:36.310
thing basically

527
00:34:36.610 --> 00:34:39.350
assets that are fairly simple to to create.

528
00:34:40.050 --> 00:34:44.150
I really like that. It's like, you know, what you just said is I may not have

529
00:34:44.465 --> 00:34:47.505
the exact idea right now, but I know I wanna work on something.

530
00:34:47.505 --> 00:34:53.445
And I know that I have knowledge within an industry, but I don't just I don't know yet what that industry

531
00:34:53.985 --> 00:34:58.465
would need, but I'm sure I could, you know, invent it for them. Right? That's what entrepreneurs do.

532
00:34:58.465 --> 00:35:00.005
They they invent things. So

533
00:35:00.339 --> 00:35:05.559
part of the process of wanting to start a project is is kinda like this discovery phase

534
00:35:05.940 --> 00:35:08.660
of Mhmm. Okay. Where where can we take this thing?

535
00:35:08.660 --> 00:35:12.020
And I I I guess that makes that makes a lot of sense. So alright.

536
00:35:12.020 --> 00:35:15.395
So And and and the next point, Jason, and you're right, you could invent it.

537
00:35:15.395 --> 00:35:17.395
And I'm sure a lot of people are listening then saying, wow.

538
00:35:17.395 --> 00:35:20.935
That sounds like a lot of work, and I have to come up with the idea myself.

539
00:35:21.235 --> 00:35:27.175
But if we go to the next slide, the next step could maybe help you get an idea

540
00:35:27.740 --> 00:35:29.920
without having to invent it. Right?

541
00:35:30.299 --> 00:35:31.119
There is

542
00:35:31.579 --> 00:35:32.319
an incredible

543
00:35:32.700 --> 00:35:36.079
amount of success out there that's already been created.

544
00:35:36.619 --> 00:35:37.520
We're inundated

545
00:35:38.220 --> 00:35:41.520
all day long on social media, online, and magazines.

546
00:35:42.125 --> 00:35:44.464
We're being sold products and services,

547
00:35:45.165 --> 00:35:50.224
and there's a good chance when something catches your eye, when you see an ad on Facebook

548
00:35:50.605 --> 00:35:53.984
or a webinar that you're interested in or a downloadable

549
00:35:54.285 --> 00:35:54.785
asset,

550
00:35:55.440 --> 00:36:00.260
whenever somebody gets you to give them their email your email.

551
00:36:00.560 --> 00:36:02.900
So if you can get me to give you your email,

552
00:36:03.359 --> 00:36:08.820
I need to stop. I'm an entrepreneur now. I own a directory. I'm trying to get members to join.

553
00:36:09.315 --> 00:36:12.055
I need to turn my attention on

554
00:36:12.515 --> 00:36:13.734
and start analyzing.

555
00:36:14.035 --> 00:36:19.494
Wow. I just signed up for this. Wow. I just gave my email for that. Wow. I just downloaded that.

556
00:36:19.555 --> 00:36:20.855
Take a step back.

557
00:36:21.579 --> 00:36:26.400
Analyze, and see what was it that they offered you. How did they present it to you?

558
00:36:26.540 --> 00:36:30.240
How did they get their interest with all of the noise that's going out there?

559
00:36:30.619 --> 00:36:32.240
What was it that they did

560
00:36:32.540 --> 00:36:35.785
that you can piggyback off of? What can you emulate from them?

561
00:36:35.785 --> 00:36:42.365
What can you the the the core ideas there, maybe you don't need to have the exact product that they're selling or they're offering,

562
00:36:42.825 --> 00:36:48.060
but the way in which they promoted it is perhaps something that you can you can take off of them.

563
00:36:48.140 --> 00:36:49.440
So so you definitely

564
00:36:50.220 --> 00:36:52.720
paying attention and looking at other successful,

565
00:36:53.660 --> 00:36:54.160
companies,

566
00:36:54.540 --> 00:36:57.440
maybe not exact competitors but similar industries.

567
00:36:57.820 --> 00:37:00.240
If, if there's a site for veterinarians

568
00:37:00.620 --> 00:37:02.000
and you have a lawyer directory,

569
00:37:02.565 --> 00:37:05.125
maybe you can learn something from a veterinarian directory.

570
00:37:05.125 --> 00:37:12.265
You you can go, you can go dip your feet in different pools and see what the water is like and and see if you can borrow an idea here or there.

571
00:37:12.964 --> 00:37:14.345
Gotcha. So kind of

572
00:37:15.020 --> 00:37:17.760
assess what's going on in the industry around you,

573
00:37:18.300 --> 00:37:23.280
maybe don't recreate the wheel, and and maybe find even a niche within a niche,

574
00:37:23.900 --> 00:37:25.040
that may be underserved,

575
00:37:25.500 --> 00:37:30.320
that has some volume. Is that is it some things that people can, can do with this as well?

576
00:37:30.995 --> 00:37:31.495
Absolutely.

577
00:37:32.355 --> 00:37:32.855
Absolutely.

578
00:37:33.555 --> 00:37:40.135
Just today, for example, on a call, it was the idea was somebody had a lot of relationships in the industry,

579
00:37:40.675 --> 00:37:42.615
and particularly vendors and suppliers,

580
00:37:43.410 --> 00:37:47.829
and they were launching a directory as always. Right? And I and I and basically we discovered

581
00:37:48.290 --> 00:37:52.069
you have these relationships developed, you've developed them over the years.

582
00:37:52.609 --> 00:37:56.790
What if because when you're when you're in this specific niche, they sell

583
00:37:57.250 --> 00:38:01.115
products and their suppliers, and you usually have to sit through a presentation

584
00:38:01.815 --> 00:38:03.515
and they sell expensive equipment.

585
00:38:03.895 --> 00:38:08.135
And I said, what if you got them to record a video with you? You just did a Zoom call.

586
00:38:08.135 --> 00:38:10.395
You recorded it. And the asset

587
00:38:10.990 --> 00:38:19.090
is that people can register on your website, and they can have access to these supplier videos without having to sit through a sales presentation,

588
00:38:19.790 --> 00:38:21.570
and they can stay up to date

589
00:38:22.030 --> 00:38:26.210
on great opportunities for them to to to sell those products or services

590
00:38:26.815 --> 00:38:31.555
and and and and and and exchange for an email. And then, of course, those vendors and suppliers

591
00:38:32.095 --> 00:38:37.935
are gonna be able to promote their products to a bigger base, right, which is good for them at the end of the day.

592
00:38:37.935 --> 00:38:46.580
So that's just one example where he's gonna leverage his relationships which is something he has and he knows the members he's trying to recruit would appreciate

593
00:38:47.360 --> 00:38:49.460
because they're being sold stuff all the time.

594
00:38:49.840 --> 00:38:51.140
He would they would appreciate

595
00:38:51.600 --> 00:38:52.980
having that quick access.

596
00:38:54.995 --> 00:38:57.075
Got you. So in that in that scenario

597
00:38:57.715 --> 00:39:01.735
and and just to tie this back, I just wanna go back to the first slide here, defining

598
00:39:02.275 --> 00:39:03.895
your offering to attract

599
00:39:04.195 --> 00:39:05.015
more members.

600
00:39:05.555 --> 00:39:08.695
So when we're talking about emulating a proven strategy,

601
00:39:09.430 --> 00:39:10.970
you're talking about a strategy

602
00:39:11.270 --> 00:39:14.630
for bringing people into what we call the top funnel. Right?

603
00:39:14.630 --> 00:39:18.490
They they they come into the first their first engagement with you.

604
00:39:19.430 --> 00:39:24.250
Your first offering to them, maybe it's like that we we talk about this lot, some type of a lead magnet

605
00:39:24.675 --> 00:39:26.215
or access to some privileged

606
00:39:26.595 --> 00:39:27.415
or premium,

607
00:39:27.955 --> 00:39:28.455
information,

608
00:39:29.635 --> 00:39:31.655
for in exchange for an email address.

609
00:39:32.595 --> 00:39:37.255
Is that what we're kinda talking about here with emulating a proven strategy?

610
00:39:38.260 --> 00:39:38.760
Absolutely.

611
00:39:38.820 --> 00:39:43.000
It it I mean, it could be you can do you can apply it to any strategy, but, yes, definitely,

612
00:39:43.860 --> 00:39:49.935
when we get started, we focus on top of funnel, which is can we get an email? We find it,

613
00:39:50.655 --> 00:39:56.755
to be a challenge at times to get them to become full fledged paid members when there are no other members on a directory.

614
00:39:57.135 --> 00:39:58.995
So we're always focused around

615
00:39:59.295 --> 00:40:06.470
what can we do to get an email and to nurture that email and to have offerings on the back end of that and to try different things out.

616
00:40:06.470 --> 00:40:06.970
Gotcha.

617
00:40:07.270 --> 00:40:08.089
Okay. Great.

618
00:40:08.470 --> 00:40:09.609
And I think that ties

619
00:40:09.910 --> 00:40:15.690
right back into into your pillar number three here about, creating content or assets that convert.

620
00:40:16.150 --> 00:40:16.650
Correct.

621
00:40:16.950 --> 00:40:18.329
And and and I think

622
00:40:18.915 --> 00:40:22.375
it's really important to to to take a step back sometimes

623
00:40:23.235 --> 00:40:30.455
and to look at your home page or to look at the landing page where somebody's going to be joining and signing up and to ask yourself.

624
00:40:31.155 --> 00:40:33.575
If somebody can somebody at a quick glance

625
00:40:34.480 --> 00:40:34.980
understand

626
00:40:35.280 --> 00:40:38.820
what it is that I'm trying to solve for? Can they understand

627
00:40:39.120 --> 00:40:40.980
what it is that we're offering?

628
00:40:41.680 --> 00:40:46.400
And it's very possible that what it is you're offering is very clear. Right?

629
00:40:46.400 --> 00:40:50.345
Perhaps what you're offering is an ability to connect with attorneys.

630
00:40:50.645 --> 00:40:52.665
It's very clear that's what your site is.

631
00:40:52.805 --> 00:40:57.065
But if that's the case and I do a search and there aren't any attorneys in the search results,

632
00:40:57.525 --> 00:41:02.010
in terms of a brand promise and my first, my first experience with the brand,

633
00:41:02.410 --> 00:41:04.350
I'm I'm left to be a little bit disappointed.

634
00:41:04.810 --> 00:41:06.910
So sometimes when we're launching a directory,

635
00:41:07.690 --> 00:41:09.710
we get excited. We're like, hey. Search

636
00:41:10.090 --> 00:41:11.150
search for lawyers.

637
00:41:11.450 --> 00:41:12.670
But that messaging

638
00:41:13.210 --> 00:41:16.375
of what your site's about is a little bit unclear.

639
00:41:16.755 --> 00:41:21.335
Right? So when we're talking about a brand story, when we're talking about defining a product,

640
00:41:21.635 --> 00:41:22.775
we're talking about

641
00:41:23.234 --> 00:41:26.135
taking the the visitor that comes to your website

642
00:41:26.690 --> 00:41:28.230
and to help them understand

643
00:41:28.610 --> 00:41:31.910
what your website's about. Who's it for? Is it for them?

644
00:41:32.530 --> 00:41:33.830
Are what are you addressing?

645
00:41:34.210 --> 00:41:36.790
You need to tell them a little bit of a story

646
00:41:37.170 --> 00:41:39.030
so that they can quickly identify

647
00:41:39.890 --> 00:41:42.150
this this website is for me.

648
00:41:42.825 --> 00:41:45.005
I know this is for me. I am x,

649
00:41:45.305 --> 00:41:47.964
this is for me. I am x and I'm looking for y,

650
00:41:48.265 --> 00:41:49.724
this is a perfect fit.

651
00:41:50.025 --> 00:41:51.645
And it needs to be

652
00:41:52.025 --> 00:41:52.525
simple

653
00:41:52.825 --> 00:41:53.325
messaging,

654
00:41:53.865 --> 00:41:54.365
especially

655
00:41:55.065 --> 00:41:57.810
when you're getting started. It can't be a book.

656
00:41:58.370 --> 00:42:00.390
It can't be a bunch of paragraphs.

657
00:42:00.850 --> 00:42:02.710
It can't be a super long page.

658
00:42:03.090 --> 00:42:04.790
You wanna have simple messaging

659
00:42:05.490 --> 00:42:08.290
that you can show a friend and say, hey.

660
00:42:08.290 --> 00:42:11.295
Do you know what my website's about, what I'm trying to do here?

661
00:42:11.694 --> 00:42:14.434
And if they can't tell you what you're trying to do,

662
00:42:14.895 --> 00:42:18.115
then probably your messaging needs a little bit of massaging.

663
00:42:18.575 --> 00:42:25.070
And and I promise you, it's an exercise that's fun to do, and it's worth, keep keep refining it.

664
00:42:25.070 --> 00:42:28.190
You should never stop with the messaging. Jason, you should know. Right?

665
00:42:28.350 --> 00:42:31.650
How many times did we rework on the website? When you own a website,

666
00:42:32.270 --> 00:42:38.185
you never stop improving your messaging because it's something that you you always find a way to explain it better.

667
00:42:38.185 --> 00:42:41.964
So it's something that's always ever evolving, but I highly recommend,

668
00:42:42.984 --> 00:42:44.365
doing a self audit

669
00:42:44.905 --> 00:42:50.190
and reading your home page and then sharing it with a friend and seeing if they can figure out what it is you're trying to do.

670
00:42:50.270 --> 00:42:55.069
And it's basically a a pass or fail grade, based on what they're gonna tell you in return.

671
00:42:55.069 --> 00:42:58.910
And and again, there there's no feelings in business. Right? It's it's exciting.

672
00:42:58.910 --> 00:43:04.995
Let's say you asked a friend and and they can't figure out what it is you're trying to do and they can't explain it back to you,

673
00:43:05.475 --> 00:43:07.875
then that's an opportunity for you to get better.

674
00:43:07.875 --> 00:43:10.915
It's exciting to discover those things because you're like, okay. Wow.

675
00:43:10.915 --> 00:43:15.175
I can I I'll make this even better than it is right now? And at the end of the day,

676
00:43:15.475 --> 00:43:19.015
your overall product and brand story will will will benefit.

677
00:43:19.619 --> 00:43:21.619
I I I really believe in what you're saying there.

678
00:43:21.619 --> 00:43:28.119
I when when Matthew Brooks and I, the the cofounder here at Brilliant Directories, when when we were launching our own directories,

679
00:43:28.500 --> 00:43:30.039
you know, nine, ten years ago,

680
00:43:31.140 --> 00:43:33.319
one of the stress tests I would do is,

681
00:43:33.859 --> 00:43:35.160
I'd actually go to,

682
00:43:36.395 --> 00:43:40.975
people in different age age ranges. I'd, you know, I'd go to people of different generations.

683
00:43:41.195 --> 00:43:45.355
I would just ask obviously, I knew who they were, family and friends and things like that.

684
00:43:45.355 --> 00:43:50.734
I'd ask them they don't know anything about the industry that the directory was servicing, but I asked them to look at the homepage

685
00:43:51.240 --> 00:43:52.700
and answer me three things.

686
00:43:53.640 --> 00:43:54.700
What does this website

687
00:43:55.320 --> 00:43:57.020
do and what is it for?

688
00:43:58.440 --> 00:43:59.420
Why would someone

689
00:43:59.720 --> 00:44:03.340
join this site, and where would someone go to to sign up?

690
00:44:04.535 --> 00:44:05.895
Mhmm. Why would I want them.

691
00:44:05.895 --> 00:44:11.115
They know nothing about the industry, but, obviously, the website should explain why the people in that industry

692
00:44:12.135 --> 00:44:13.195
should sign up.

693
00:44:14.135 --> 00:44:16.715
So I think listing benefits and emotional

694
00:44:18.360 --> 00:44:23.020
benefits, things that make their lives or their businesses emotionally better and relieve pain

695
00:44:23.400 --> 00:44:24.540
are often overlooked,

696
00:44:25.000 --> 00:44:27.180
in messaging on websites. So,

697
00:44:27.640 --> 00:44:32.940
you know, sharing your site with friends and family of different generations too so you can see across the gamut

698
00:44:33.295 --> 00:44:34.995
if your website is resonating,

699
00:44:35.615 --> 00:44:37.075
the messaging is resonating

700
00:44:37.375 --> 00:44:39.535
with people of of, of different,

701
00:44:40.095 --> 00:44:41.235
you know, demographics.

702
00:44:42.175 --> 00:44:46.495
That that's a good stress test to know that you have the right messaging on your site in the first place.

703
00:44:46.495 --> 00:44:46.995
So,

704
00:44:47.720 --> 00:44:54.859
that third question that you just that you just asked is one that I I hear so few people bring up, but where do I sign up?

705
00:44:54.920 --> 00:44:58.700
That is so important to have clear on your website

706
00:44:59.079 --> 00:45:01.339
and how do I sign up. Is it easy

707
00:45:01.645 --> 00:45:03.665
for them to understand? And oftentimes,

708
00:45:04.685 --> 00:45:08.225
what you wanna do when you're doing that is you kinda wanna paint a picture

709
00:45:08.605 --> 00:45:11.245
of what the experience is going to be like.

710
00:45:11.645 --> 00:45:22.410
You'll notice now that I mentioned it as you look at sales pages, one of the number one things you're gonna see on effective sales pages is they have a one, two, three, and they show you these are the three steps.

711
00:45:22.710 --> 00:45:29.765
First, you sign up, then you do this, then you get that, or first you pay, and then you do this and then you get that.

712
00:45:29.765 --> 00:45:31.305
They always paint a picture

713
00:45:31.845 --> 00:45:37.224
of what happens after you sign up because people wanna understand, okay, this is interesting.

714
00:45:37.365 --> 00:45:39.065
I'm not sure how this works.

715
00:45:39.365 --> 00:45:49.280
And if you're making the end users figure it out on their own, right, they gotta figure out that they gotta go sign up, and then they gotta figure out that by signing up, they'll be able to do x, y, and z.

716
00:45:49.280 --> 00:45:52.980
It's not always that simple because when when you're you're in your own universe,

717
00:45:53.775 --> 00:45:55.315
you know how everything works

718
00:45:55.615 --> 00:46:00.835
and and and and the end user may not know it like you do. If they're not comfortable

719
00:46:01.454 --> 00:46:02.355
with the experience

720
00:46:02.655 --> 00:46:05.694
like like you are, they're probably going to leave the website.

721
00:46:05.694 --> 00:46:12.109
So not only make it easy to find where you go to sign up, but also do you understand how the sign up process works?

722
00:46:12.410 --> 00:46:13.470
Is that a clear

723
00:46:14.010 --> 00:46:14.510
experience

724
00:46:14.890 --> 00:46:16.670
for you? And and hopefully,

725
00:46:17.130 --> 00:46:19.210
the answer would be yes to that. Yep.

726
00:46:19.210 --> 00:46:22.270
For for people checking out your website, the website is a brochure.

727
00:46:22.410 --> 00:46:26.805
So you need to ask yourself, is this a vacation that that potential members will wanna take?

728
00:46:27.345 --> 00:46:27.845
Mhmm.

729
00:46:28.145 --> 00:46:29.605
Correct. Pretty much.

730
00:46:29.905 --> 00:46:30.725
Pretty much.

731
00:46:31.185 --> 00:46:34.225
Alright. Get early feedback. I love this one.

732
00:46:34.225 --> 00:46:38.085
So so we just talked about concepts, and I'm gonna share

733
00:46:38.600 --> 00:46:42.540
one of my favorite hacks. And you're probably not gonna hear a lot of people give this advice,

734
00:46:43.000 --> 00:46:48.060
but I don't care because I like this advice. And and it's not for everyone. I'll admit it.

735
00:46:48.280 --> 00:46:55.125
But I think if you're on a tight budget, if you're a one man or one woman show, if you don't have a lot of time and a lot of money to waste,

736
00:46:55.825 --> 00:46:56.885
I always say,

737
00:46:57.265 --> 00:46:57.765
why

738
00:46:58.065 --> 00:46:59.365
build an advanced

739
00:46:59.665 --> 00:47:02.165
asset from start to finish? And let me explain.

740
00:47:02.625 --> 00:47:06.325
Let's say I have an idea that I'm gonna make a virtual course

741
00:47:06.710 --> 00:47:08.569
that is going to teach somebody

742
00:47:09.109 --> 00:47:16.890
how to launch a brick and mortar shoe store, then I know how to do it and you're gonna make a killing and I'm going to build a virtual course.

743
00:47:17.109 --> 00:47:21.175
I've asked a couple people. They told me, yes, they would like to take that course,

744
00:47:21.475 --> 00:47:30.375
and I get I I go get I go get the camera equipment, get the lighting, I hire a team, I do a bunch of takes, we do a bunch of editings, we get the hosting platform.

745
00:47:30.755 --> 00:47:34.880
You know where I'm going. All of the different steps are setting it up. Then I go live.

746
00:47:34.880 --> 00:47:39.140
I'm super excited. People say they're gonna want this. I I've worked on it for three months.

747
00:47:39.280 --> 00:47:46.420
I start sending putting ads on there, and it's not converting like I wanted it to, and it's not selling like I wanted it to.

748
00:47:46.720 --> 00:47:47.540
The the

749
00:47:48.005 --> 00:47:49.385
emotional and financial

750
00:47:50.165 --> 00:47:50.665
deflation

751
00:47:51.285 --> 00:47:52.905
of that decision

752
00:47:53.445 --> 00:47:57.625
is is a sometimes it stops your business. Sometimes that that mistake

753
00:47:57.925 --> 00:48:00.745
is what makes you stop trying because it was so

754
00:48:01.100 --> 00:48:03.120
disappointing to to have that loss.

755
00:48:03.580 --> 00:48:08.880
The reality is, any successful entrepreneur will say the key to success is failing.

756
00:48:08.940 --> 00:48:14.320
Every time you fail, you're one step closer to your success. So that that failure was needed

757
00:48:14.744 --> 00:48:16.525
for you to discover your success.

758
00:48:16.904 --> 00:48:19.644
But if you allow that failure to be so big

759
00:48:20.025 --> 00:48:21.964
that it wipes out your bank account,

760
00:48:22.345 --> 00:48:25.964
then then that might not have been a good failure. So this lesson,

761
00:48:26.664 --> 00:48:29.644
and it's a little bit of a different way to look at things, is

762
00:48:30.039 --> 00:48:30.779
did you

763
00:48:31.160 --> 00:48:35.099
know that I could have made a landing page selling that product

764
00:48:35.400 --> 00:48:38.940
and run ads to it, spend $20 or $30

765
00:48:39.160 --> 00:48:45.135
and tell the public, hey. All of these things are here. You can either preregister for the course.

766
00:48:45.135 --> 00:48:48.915
Right? Because I have this course. It's gonna have all of this amazing stuff.

767
00:48:48.975 --> 00:48:52.915
It's got the world inside of it. Right? It's gonna solve all these problems

768
00:48:53.375 --> 00:48:56.355
and see if people start registering for this offering

769
00:48:56.700 --> 00:49:02.400
that I'm offering, or I could even pretend that it's available and have a very low grade version of that.

770
00:49:02.460 --> 00:49:04.240
Do a single Zoom call recording,

771
00:49:04.780 --> 00:49:07.920
give the course on the fly with no assets, no production,

772
00:49:08.540 --> 00:49:11.599
and get early feedback on my idea.

773
00:49:12.125 --> 00:49:15.345
So when you have an idea, I think maybe someone will like this.

774
00:49:15.805 --> 00:49:17.505
What is the quickest way

775
00:49:17.964 --> 00:49:18.865
you can get

776
00:49:19.244 --> 00:49:24.385
a simple version of your idea out there? And I know so many people on this webinar

777
00:49:24.920 --> 00:49:29.100
because it's it's very common. You're we are perfectionist. We have pride in our brand.

778
00:49:29.320 --> 00:49:31.660
We want the product to represent us.

779
00:49:31.880 --> 00:49:36.300
Everything we do needs to be exactly the way that we have it in our minds.

780
00:49:36.920 --> 00:49:39.474
Just know that, yes, you can you can do that.

781
00:49:39.474 --> 00:49:43.974
And I understand in some cases, depending on the brand, you don't have much of a choice.

782
00:49:44.355 --> 00:49:45.734
But if you're on your own,

783
00:49:46.035 --> 00:49:49.335
if you're if you have a small team and a small budget,

784
00:49:49.714 --> 00:49:51.974
I think it's it's a much better approach

785
00:49:52.329 --> 00:50:01.309
to be very responsible with your finances and time and get a minimal viable product out there and test that brand story, test that product,

786
00:50:01.690 --> 00:50:07.335
and get early feedback from users and get early feedback from data and see if you're on the right path or not.

787
00:50:07.335 --> 00:50:08.875
And as soon as you get confirmation

788
00:50:09.495 --> 00:50:11.035
and the data and the activity

789
00:50:11.495 --> 00:50:15.975
because people are everybody will tell you your idea is great. Everybody said, hey.

790
00:50:15.975 --> 00:50:21.830
I asked a bunch of people and they all said yes. Everybody does that. But when you say give me $20

791
00:50:21.830 --> 00:50:24.230
and sign up, you know, don't do it. It's crazy.

792
00:50:24.230 --> 00:50:28.570
So so don't allow that to happen and and invest in a huge resource.

793
00:50:29.430 --> 00:50:32.490
I think one of the most important things to do,

794
00:50:34.015 --> 00:50:38.275
one, that point there, don't wait until the entire masterpiece is complete.

795
00:50:38.655 --> 00:50:40.994
You know, the moment you have your idea,

796
00:50:41.535 --> 00:50:49.395
the first thing you need to do, and again, if you're on a bootstrap budget or you don't you don't have too much time and money to invest, is you need to get

797
00:50:49.910 --> 00:50:52.490
a landing page, one page online

798
00:50:53.030 --> 00:50:57.370
that has just a brief synopsis of the upcoming

799
00:50:57.670 --> 00:51:01.290
solution that that's coming and to register their email address,

800
00:51:01.830 --> 00:51:05.450
if they're interested in learning when this thing is gonna come alive.

801
00:51:05.664 --> 00:51:10.704
There's tons of free landing page tools build their you know, GoDaddy has it built in.

802
00:51:10.704 --> 00:51:12.724
There's there's free solutions there.

803
00:51:13.025 --> 00:51:16.565
It it doesn't matter what it is. And and you just need to

804
00:51:17.025 --> 00:51:18.724
get that link to people

805
00:51:19.059 --> 00:51:21.480
that you're thinking about might be interested

806
00:51:21.940 --> 00:51:27.299
and see if people are registering their email address based on the messaging you've put on your site.

807
00:51:27.299 --> 00:51:28.039
That's probably

808
00:51:28.579 --> 00:51:33.319
a very simple way to get early feedback on a shoestring budget, put it out in the universe

809
00:51:33.765 --> 00:51:38.005
before what do you call it? The advanced asset, Pat? That's the one where you go asset.

810
00:51:38.005 --> 00:51:43.865
That's where you that's the one you go all in on because you're gonna go mass market, you know, mass marketing with it.

811
00:51:44.164 --> 00:51:48.020
Another thing about getting early feedback and don't wait for the masterpiece,

812
00:51:48.400 --> 00:51:49.700
we hear it all the time.

813
00:51:50.400 --> 00:51:54.640
If you're if you don't do it on your first impression, you lose them forever or whatever that's saying.

814
00:51:54.640 --> 00:52:00.180
I can't launch until it's perfect because if it's not perfect, then they're never gonna come back or this and that.

815
00:52:00.240 --> 00:52:01.335
One, that's not true.

816
00:52:01.734 --> 00:52:09.115
Number two is, well, don't you don't have to email your entire list all at once or whoever you're targeting do soft that's why

817
00:52:09.655 --> 00:52:12.155
restaurants and and whatnot do soft launches

818
00:52:12.775 --> 00:52:14.555
to get that early user feedback.

819
00:52:14.810 --> 00:52:22.650
Know, hotels do soft launches, restaurants do soft launches, online businesses can do soft launches as well where you get that minimal viable product.

820
00:52:22.650 --> 00:52:24.109
The key is is your messaging

821
00:52:24.730 --> 00:52:26.270
resonating with people.

822
00:52:26.730 --> 00:52:29.355
I have a buddy that wanted to launch, an app.

823
00:52:29.355 --> 00:52:33.295
It's like an Uber for an an on demand service for for a specific,

824
00:52:33.995 --> 00:52:37.055
industry. And, you know, these guys,

825
00:52:37.595 --> 00:52:39.535
they they had that's their idea.

826
00:52:39.915 --> 00:52:42.440
They went all in, you know, $50.60

827
00:52:42.440 --> 00:52:44.059
grand into app development,

828
00:52:44.760 --> 00:52:48.539
and they're working on it now. And they have yet to just put a landing page

829
00:52:48.920 --> 00:52:51.579
to see if people would be they're interested in the idea.

830
00:52:52.520 --> 00:52:55.260
But I I recommend it to them. Why aren't you acquiring

831
00:52:55.704 --> 00:52:58.105
subscribers while you're building? Let them know it's coming soon.

832
00:52:58.105 --> 00:53:02.905
Build it so you can email people and and and and get feedback on, you know, this and that.

833
00:53:02.905 --> 00:53:06.285
It creates some kind of a buzz as you're as you're building it.

834
00:53:07.625 --> 00:53:10.125
That didn't happen. So right now, they're just building blindly.

835
00:53:10.500 --> 00:53:15.640
They're just going off what they think is good and and and that's the advanced asset they're going

836
00:53:16.020 --> 00:53:17.460
right off the bat with.

837
00:53:17.460 --> 00:53:23.880
And and if you have experience and you're a % sure and you have other indicators that tell you to go there that route, it's fine.

838
00:53:24.725 --> 00:53:32.425
But in my opinion that, you know, the markets are feeble and people change their minds and trends change and and new technologies and solutions come out.

839
00:53:33.365 --> 00:53:38.405
So getting that early feedback, you might wanna change your initial idea and pivot to something something else.

840
00:53:38.405 --> 00:53:38.760
So

841
00:53:39.320 --> 00:53:47.980
get those landing pages online for other ideas you have and see if you can strum up some interest with some basic messaging, and then, you know, you can lean in more to those ideas.

842
00:53:48.600 --> 00:53:54.135
And you can do that with multiple that way you can have multiple ideas going on at once and see which one sticks or seems,

843
00:53:54.655 --> 00:53:57.915
you know, more favorable to to invest more time and energy into.

844
00:53:58.455 --> 00:54:02.055
And we did have this this picture here is actually from an article that we did.

845
00:54:02.055 --> 00:54:05.575
I just wanna share it from the BD blog before we get on to the next slide.

846
00:54:05.575 --> 00:54:08.075
This is a video segment on exactly how

847
00:54:09.020 --> 00:54:09.660
to get,

848
00:54:09.980 --> 00:54:11.020
early user feedback.

849
00:54:11.020 --> 00:54:17.839
I know we talked about it here, but this is kind of a step by step guide on how to do a beta launch on a shoestring budget.

850
00:54:18.619 --> 00:54:21.040
Alright, Pat. And and you have a gift for everyone here.

851
00:54:21.405 --> 00:54:22.145
I do. I do. So

852
00:54:22.925 --> 00:54:27.665
I've talked about, you know, going and seeing people that are doing it. Don't reinvent the wheel.

853
00:54:27.965 --> 00:54:29.345
Learn other strategies.

854
00:54:30.205 --> 00:54:35.585
And, basically, what what I've done is is we've been, like I said, very privileged to work on a lot of exciting projects.

855
00:54:36.230 --> 00:54:38.410
And what we did is we developed an asset.

856
00:54:38.630 --> 00:54:42.869
I thought it'd also be interesting because it project pad is on a brilliant directory's website.

857
00:54:42.869 --> 00:54:44.950
So remember what I was saying earlier.

858
00:54:44.950 --> 00:54:48.809
You wanna pay attention and say, what are they doing that I could be doing? So for example,

859
00:54:49.655 --> 00:54:54.155
even the way I deliver this lead asset to everybody on this webinar in itself is a lesson

860
00:54:54.455 --> 00:54:56.615
because you also have a brilliant director's website.

861
00:54:56.615 --> 00:55:01.815
You could literally repeat how I deliver the lead asset, how I hold how's the lead asset.

862
00:55:01.815 --> 00:55:03.180
I send it in an email.

863
00:55:03.180 --> 00:55:09.280
So I do give some of those tips along the way, but what I've done is I've compiled eight, of our success stories,

864
00:55:09.900 --> 00:55:13.599
and and and these some of these are are pretty pretty large projects.

865
00:55:13.819 --> 00:55:16.800
A lot of them have, you know, tens of thousands of members

866
00:55:17.125 --> 00:55:29.065
in the databases, and I kinda give some insights in terms of what the main, the highlights were with the projects, what the main purpose are of the websites, and you can kind of check them out as well and kinda learn from sites that have matured,

867
00:55:29.445 --> 00:55:36.530
and and gone through our brand story process with us, to get them to where they are and have that that succinct messaging that we're talking about.

868
00:55:36.530 --> 00:55:37.590
So, hopefully,

869
00:55:37.890 --> 00:55:41.430
I know a lot of these are are probably gonna be new websites people haven't seen.

870
00:55:41.810 --> 00:55:45.510
They're not usually shared in the Facebook groups or anything like that, but I did think,

871
00:55:45.970 --> 00:55:47.650
it was very, it was very,

872
00:55:48.355 --> 00:55:48.855
topical

873
00:55:49.395 --> 00:55:54.855
for for me to share that asset with everybody so everybody could just head over there and, and and download a copy,

874
00:55:55.235 --> 00:55:56.135
if they're interested.

875
00:55:56.435 --> 00:55:58.435
I shared a link in the chat for everyone.

876
00:55:58.755 --> 00:56:01.415
So just go to projectprojectpath.io,

877
00:56:01.720 --> 00:56:04.840
8 successful b d sites. It'll take you to this page here.

878
00:56:04.840 --> 00:56:10.700
Now is this a video, Pat, or is it a PDF file like an ebook? It's a PDF file. It's a PDF file

879
00:56:11.080 --> 00:56:15.900
that I am sending in an email link. Why do I not give it in the thank you screen?

880
00:56:16.135 --> 00:56:19.815
Because I don't want fake emails. Right? And, again, I'm sharing strategy.

881
00:56:19.815 --> 00:56:24.135
That's why I'm giving so much detail. But, again, I I'm giving a good lead asset.

882
00:56:24.135 --> 00:56:26.235
I don't want somebody to go in there and put gibberish.

883
00:56:26.455 --> 00:56:29.675
Now if they do put gibberish, they can create a fake account on the directory

884
00:56:30.150 --> 00:56:33.369
and, sure, but there's nothing in there inside the the dashboard.

885
00:56:33.430 --> 00:56:37.990
It just the message in the dashboard lets them know that it was sent in their email.

886
00:56:37.990 --> 00:56:40.089
So if they did give a fake email,

887
00:56:40.549 --> 00:56:42.710
then they really want that asset, they'll come back.

888
00:56:42.710 --> 00:56:50.585
So that's an example, right, of a strategy to make sure that if they are getting an asset you put a lot of work into, that you're at least getting

889
00:56:50.885 --> 00:56:53.705
the contact information that you can then nurture them,

890
00:56:54.165 --> 00:56:58.710
and and teach them the type of services and products that you offer to to see if you can acquire,

891
00:56:59.010 --> 00:56:59.910
a new customers.

892
00:57:00.530 --> 00:57:03.590
Awesome. Well, thank you very much, Pat. I just want to

893
00:57:03.890 --> 00:57:07.270
kinda review what we went over. You know, identify solutions

894
00:57:07.570 --> 00:57:09.890
for your your members need or want.

895
00:57:09.890 --> 00:57:13.590
So reach out, do surveys, talk to your inner circle, your inner network,

896
00:57:14.345 --> 00:57:16.845
and get that feedback if they would even be interested

897
00:57:17.224 --> 00:57:22.125
in your solution or what problems they're having that could lead you towards a solution to offer.

898
00:57:23.224 --> 00:57:29.180
Look at what other companies are doing and rather than recreating the wheel, see if you can emulate,

899
00:57:30.200 --> 00:57:32.700
their strategies and pick out the easy wins,

900
00:57:33.240 --> 00:57:33.740
simplify,

901
00:57:34.440 --> 00:57:39.640
your idea and your attack and your approach towards the project and think outside the box.

902
00:57:39.640 --> 00:57:42.265
One of my favorite things to do is how can you cut the fat?

903
00:57:42.265 --> 00:57:49.645
How can you remove stuff so you could get to a simple product and offering to get give the project traction?

904
00:57:49.705 --> 00:57:54.420
Because once it has traction then the wheels are in motion and things are moving and that actually helps

905
00:57:54.819 --> 00:57:59.960
emotionally with your confidence towards the project and help set you up for more wins

906
00:58:00.339 --> 00:58:04.599
because when you edit a a project down to its core components,

907
00:58:05.220 --> 00:58:09.240
you're actually hyper focusing on the most important things which are those core components.

908
00:58:09.299 --> 00:58:13.974
So don't try to recreate the wheel and see if you can emulate another successful strategy.

909
00:58:14.355 --> 00:58:18.615
And then, of course, Pat's been talking a lot about creating content that converts.

910
00:58:19.234 --> 00:58:20.115
People want things.

911
00:58:20.115 --> 00:58:25.635
People want to find things that improve their lives and businesses, so create assets that people want.

912
00:58:25.635 --> 00:58:27.790
And And of course, we talked about that handshake,

913
00:58:28.170 --> 00:58:32.270
the exchange for the email address or a free subscriber sign up to your newsletter,

914
00:58:32.810 --> 00:58:37.150
or a free sign up to your site or even a paid sign up to your site, whatever it may be.

915
00:58:37.450 --> 00:58:40.110
And then lastly, getting that early feedback.

916
00:58:41.025 --> 00:58:44.464
Look, we all have ideas. Sometimes they're not the greatest ideas.

917
00:58:44.464 --> 00:58:47.285
It's better we fail fast or we pivot quickly

918
00:58:47.664 --> 00:58:51.924
rather than and I never heard that phrase before until today, Pat, the advanced asset.

919
00:58:52.224 --> 00:58:55.365
So getting that early feedback will keep you more nimble

920
00:58:55.820 --> 00:58:58.480
and allow you to tippy toe towards,

921
00:58:58.780 --> 00:59:02.560
the right direction of of where your project should should, end up heading in.

922
00:59:02.940 --> 00:59:06.240
And then, of course, the special gift from Pat there, the link is there,

923
00:59:06.540 --> 00:59:07.920
in the chat for everyone.

924
00:59:08.045 --> 00:59:14.285
And, Pat, I wasn't gonna let you go, and I know you didn't see this slide here, but, we still have a lot of people on the line here.

925
00:59:14.285 --> 00:59:16.765
And, guys, we wanna open it up to q and a.

926
00:59:16.765 --> 00:59:20.145
If you wanna ask questions about your site to me or for Patrick,

927
00:59:20.605 --> 00:59:21.265
or David,

928
00:59:21.640 --> 00:59:24.140
just let us know. You can raise your hand now.

929
00:59:24.520 --> 00:59:34.680
We'll take some questions, and, we can help you out with, your site or just answer some some general questions, that you might have about defining your offering, or, your membership website.

930
00:59:34.680 --> 00:59:36.859
So let's see if we can get some questions here.

931
00:59:37.445 --> 00:59:41.945
Yep. Mark's got his hand up. I'll I'll unmute your mic there, Mark. How are you, Mark?

932
00:59:42.405 --> 00:59:45.445
Good. How are you, Jason? Pretty good. Pretty good. Thanks for joining on the webinar.

933
00:59:45.445 --> 00:59:48.185
How'd you like it so far? Oh, it's excellent. Patrick,

934
00:59:48.485 --> 00:59:52.105
done such a great job. And I'm anxious to click on that link and

935
00:59:52.580 --> 00:59:55.880
learn a little bit more about all his success stories and so forth.

936
00:59:56.180 --> 00:59:58.120
Thank you. Thank you. What's your question for us today?

937
00:59:58.580 --> 00:59:59.560
Yeah. Mine,

938
01:00:00.020 --> 01:00:04.520
is having to do with, claimable listings or setting that all up.

939
01:00:04.685 --> 01:00:10.385
I have it set up, but I was wondering, how would you set it up to to charge, like, a dollar or 2

940
01:00:10.925 --> 01:00:14.605
for the actual claiming listing? Absolutely. I can I can quickly show you?

941
01:00:14.605 --> 01:00:17.505
Do you mind if I go to your site and just do it for you there?

942
01:00:18.030 --> 01:00:18.530
Yeah.

943
01:00:19.470 --> 01:00:19.970
Directory.

944
01:00:20.350 --> 01:00:21.890
Ohiobiz.com.

945
01:00:22.350 --> 01:00:24.910
Perfect. Perfect. So a couple things.

946
01:00:25.230 --> 01:00:27.970
Let's take a look at your, membership plans here.

947
01:00:29.150 --> 01:00:31.570
And have you imported members? So these are the claimable

948
01:00:31.870 --> 01:00:32.370
listings.

949
01:00:33.125 --> 01:00:36.645
Correct. Okay. So they're gonna come here, and they're gonna and we actually have a webinar on this.

950
01:00:36.805 --> 01:00:37.944
I'll send you the video.

951
01:00:38.405 --> 01:00:39.145
But basically,

952
01:00:40.005 --> 01:00:44.905
what you need to do is set up the a membership plan that's at that $1

953
01:00:45.045 --> 01:00:45.545
level.

954
01:00:46.490 --> 01:00:48.670
Oh, okay. So can I clone

955
01:00:48.970 --> 01:00:51.550
one of these? No. Okay. Let me clone this,

956
01:00:52.089 --> 01:00:52.589
and

957
01:00:54.170 --> 01:01:03.415
this will be like their initial it's it's when people are claiming listings, I prefer just to give them a direct sign up to, like, a $1 listing or, I understand why you're doing that.

958
01:01:03.415 --> 01:01:06.855
You don't want someone to spam and start claiming these listings and things like that.

959
01:01:06.855 --> 01:01:09.415
That sometimes it's a problem, sometimes it's not.

960
01:01:09.415 --> 01:01:12.715
So what we can do is we can call this something like

961
01:01:13.440 --> 01:01:18.800
basic claimed listing. And this will be the introductory listing that they're going to sign up to.

962
01:01:18.800 --> 01:01:20.980
So we wanna make this a paid plan.

963
01:01:21.440 --> 01:01:26.579
And what we'll do is we'll just do one time setup fee of $1.

964
01:01:27.405 --> 01:01:30.125
Okay. Okay? And no other price here.

965
01:01:30.125 --> 01:01:37.345
And you can go and adjust the other settings, but this is the plan they'll be signing up to and I'll show you how you can make it that this is the plan they're signing up to.

966
01:01:37.805 --> 01:01:38.785
Okay. K.

967
01:01:39.180 --> 01:01:44.000
So we can go to the sign up page for this plan, basic claim listing. Let me go there.

968
01:01:45.579 --> 01:01:48.800
Okay. Great. All that's important here is checkout six.

969
01:01:48.859 --> 01:01:51.760
Checkout six is checkout for this product ID.

970
01:01:52.145 --> 01:01:55.765
So checkout six. So let's go back to your claimable listings

971
01:01:57.665 --> 01:01:59.765
right here and click on edit.

972
01:02:00.545 --> 01:02:01.365
And you'll notice

973
01:02:01.665 --> 01:02:03.845
the second box here is claim

974
01:02:04.240 --> 01:02:09.140
listing web link. So when they go to claim their listing, where are they going to be directed to?

975
01:02:09.360 --> 01:02:12.100
And I'm just gonna put checkout six there.

976
01:02:12.560 --> 01:02:18.160
And so when they click on that claim my listing button, they'll be directed to checkout six to the $1 product.

977
01:02:18.160 --> 01:02:20.765
And let's go test it out together right now.

978
01:02:21.065 --> 01:02:21.565
Okay.

979
01:02:23.065 --> 01:02:27.885
So I'll just, go to one of these claim listing profiles, the public profile page.

980
01:02:30.744 --> 01:02:32.150
K. View live profile.

981
01:02:33.010 --> 01:02:36.790
And, yep, we have it here. Are you Ed Reichen Plumbing? And a claim listing here.

982
01:02:38.770 --> 01:02:40.950
And it says you are claiming this profile,

983
01:02:41.250 --> 01:02:44.869
claim your listing below, and it's for the $1 price.

984
01:02:46.045 --> 01:02:46.545
Perfect.

985
01:02:46.845 --> 01:02:47.345
So

986
01:02:47.645 --> 01:02:51.105
in a nutshell, more or less, that's that's all set up now for you.

987
01:02:51.405 --> 01:02:54.225
Excellent. Thank you very much, Jason. You're very welcome.

988
01:02:55.165 --> 01:02:55.665
Alright.

989
01:02:56.685 --> 01:03:00.705
Okay. I see some questions written in, not too many hands up.

990
01:03:01.059 --> 01:03:02.260
Nope. Not too many questions.

991
01:03:02.260 --> 01:03:07.720
Everyone is in awe and astonishment of the presentation for today, so not too many questions.

992
01:03:08.339 --> 01:03:13.140
Becky's got her hand up here. Becky, I'll unmute your mic there. How's it going today? Good.

993
01:03:13.140 --> 01:03:15.880
How are you? Awesome. Where are you calling in from? Florida.

994
01:03:16.305 --> 01:03:17.685
Alright. Beach, Florida.

995
01:03:18.065 --> 01:03:20.565
Awesome. Love it there. What's your question for us today?

996
01:03:21.905 --> 01:03:28.704
So I I first just wanna say Patrick does amazing work, and I've had the pleasure of working with him.

997
01:03:28.704 --> 01:03:33.180
So really appreciate everything that he does and the advice that he gives. Definitely.

998
01:03:33.180 --> 01:03:35.280
Thank you so much for that. Appreciate it.

999
01:03:35.820 --> 01:03:37.920
You're welcome. That's pretty awesome.

1000
01:03:39.100 --> 01:03:41.280
So so my question is I have

1001
01:03:41.820 --> 01:03:42.640
six different,

1002
01:03:43.180 --> 01:03:45.920
people in different states that will be

1003
01:03:46.595 --> 01:03:48.135
basically creating content.

1004
01:03:48.515 --> 01:03:50.535
And so in regards to the newsletters,

1005
01:03:51.315 --> 01:03:54.295
I guess, is there any advice as to how to

1006
01:03:54.674 --> 01:03:56.214
allow these local,

1007
01:03:56.595 --> 01:04:03.280
what I'm calling community connectors, to be able to access these newsletters and how to give them access

1008
01:04:03.580 --> 01:04:05.440
to allow them to create these,

1009
01:04:06.780 --> 01:04:07.680
digital newsletters?

1010
01:04:08.220 --> 01:04:12.320
So, yeah. Good question, Alyssa. Let me make sure I'm understanding correctly.

1011
01:04:12.380 --> 01:04:14.640
These are gonna be people on your staff,

1012
01:04:15.515 --> 01:04:19.295
who are creating content on your site and have access to

1013
01:04:19.675 --> 01:04:21.215
the back end admin area,

1014
01:04:22.235 --> 01:04:24.255
to view all the members of the site. Right?

1015
01:04:24.955 --> 01:04:29.640
Right. I just want it to be very limited, but yes. Okay. So what you can do, couple things.

1016
01:04:30.359 --> 01:04:33.720
The first thing you wanna do is you're gonna set up admin accounts for them.

1017
01:04:33.720 --> 01:04:35.420
You've probably already done that.

1018
01:04:36.039 --> 01:04:41.099
And what you can do is you can create your own admin rule settings,

1019
01:04:41.880 --> 01:04:42.940
or you can simply

1020
01:04:44.065 --> 01:04:46.405
assign so basically, you can set up permission rules.

1021
01:04:46.705 --> 01:04:50.885
All these links in the sidebar here, they probably don't need to access all of them.

1022
01:04:52.465 --> 01:04:53.365
So basically,

1023
01:04:53.985 --> 01:04:56.085
what you want is this account role,

1024
01:04:56.780 --> 01:04:58.640
and you can set them up as,

1025
01:04:59.260 --> 01:05:01.599
like full access, content manager,

1026
01:05:02.140 --> 01:05:07.119
or you can create these are the default rules that we've created, or you can set up your own custom rules,

1027
01:05:07.500 --> 01:05:09.359
here. Let me show you.

1028
01:05:10.065 --> 01:05:14.484
And then I'll I'll tell you what you can what you should do with them. So admin role settings.

1029
01:05:15.905 --> 01:05:19.605
So you can if you needed to, you could create a new admin role

1030
01:05:19.905 --> 01:05:21.205
and then say, like,

1031
01:05:22.145 --> 01:05:23.205
local content

1032
01:05:23.810 --> 01:05:24.310
creator,

1033
01:05:24.610 --> 01:05:27.430
and they probably just need access to,

1034
01:05:28.050 --> 01:05:30.869
they need access to the members so they can make their

1035
01:05:31.170 --> 01:05:37.570
lists or maybe you make the lists for them, the smart list, and they can never access the full member database as an example.

1036
01:05:37.570 --> 01:05:42.445
Right? You you just give them, You create the smart list for their area, and then they email them.

1037
01:05:42.445 --> 01:05:44.625
So smart list would be under emails.

1038
01:05:45.005 --> 01:05:47.425
So they can access smart list. They can access,

1039
01:05:48.445 --> 01:05:53.745
sending newsletters if you're entrusting them to actually follow through with the entire sending newsletter process.

1040
01:05:54.560 --> 01:05:55.700
Composing emails,

1041
01:05:56.960 --> 01:05:58.500
email templates as well.

1042
01:05:58.880 --> 01:06:02.180
So here you can create that custom role and really separate them

1043
01:06:02.480 --> 01:06:07.060
from having access to everything in your admin, like your financials and things like that.

1044
01:06:07.280 --> 01:06:13.575
The second thing is, as I mentioned about the smart list, so, you know, let's let's just use California as an example.

1045
01:06:13.795 --> 01:06:21.870
So if you want them to give them access to your entire member database here, you can you can or you can choose not to give them access to the search members page.

1046
01:06:21.950 --> 01:06:24.370
They have access to the search members page.

1047
01:06:24.590 --> 01:06:28.850
They can do any combinations of search here like California automotive Uh-huh. And

1048
01:06:29.390 --> 01:06:31.650
then they can save that smart list,

1049
01:06:32.030 --> 01:06:34.210
you know, Cali auto members.

1050
01:06:34.715 --> 01:06:38.235
And then then they can send the newsletter to this list specifically.

1051
01:06:38.235 --> 01:06:41.055
So they can come here and create their own smart lists essentially.

1052
01:06:41.675 --> 01:06:44.795
Or you can do that for them if you don't want them to have access to the thing.

1053
01:06:44.795 --> 01:06:48.735
And then where they would schedule their newsletters would be under sending newsletters.

1054
01:06:49.480 --> 01:06:51.580
And all you can really do here is

1055
01:06:52.200 --> 01:06:57.880
schedule a newsletter and you they would choose the smart list that corresponds to them and,

1056
01:06:58.360 --> 01:07:00.200
the newsletter that they'll be sending.

1057
01:07:00.200 --> 01:07:04.540
So they choose the template that they've already pre created in the email templates area.

1058
01:07:05.345 --> 01:07:06.724
So that would be my recommendation

1059
01:07:07.105 --> 01:07:09.045
for that. Limit their access,

1060
01:07:09.744 --> 01:07:13.905
and then all they really need to do is to to do the newsletters and to write contents.

1061
01:07:13.905 --> 01:07:20.085
But to write content, you log in as a member on the front end and and they just need a member account to log in to to do the content there.

1062
01:07:20.730 --> 01:07:26.090
So they may not even need, you know, content management here, as well. So the Okay.

1063
01:07:26.090 --> 01:07:27.310
It'll be up to you there.

1064
01:07:27.770 --> 01:07:31.930
Right. Okay. Yeah. Awesome. Thank you. You're very welcome. I think I'm on the right track then.

1065
01:07:31.930 --> 01:07:35.070
You got it. Join us in the next webinars. Let us know your progress.

1066
01:07:35.984 --> 01:07:40.244
Okay. Oh, we got more hands up. I see a new name here. I think it's a new name, Horatio.

1067
01:07:40.384 --> 01:07:41.684
You've joined us before?

1068
01:07:42.384 --> 01:07:45.125
Yes, Jason. I've been here, just, listening

1069
01:07:45.585 --> 01:07:49.684
mainly. Awesome. How where are you calling in from? How'd you like the webinar so far?

1070
01:07:50.280 --> 01:07:53.500
I'm calling in from, Eagle Pass, Texas out of

1071
01:07:54.120 --> 01:07:55.580
a border of, Mexico.

1072
01:07:56.280 --> 01:07:56.780
Gotcha.

1073
01:07:57.560 --> 01:08:02.380
I have to say just wanna say, your microphone sounds excellent. What are you using there?

1074
01:08:02.795 --> 01:08:06.735
I got the I got my whole setup here. So I have a, Shure microphone,

1075
01:08:07.195 --> 01:08:08.015
with a,

1076
01:08:09.115 --> 01:08:09.615
Yamaha,

1077
01:08:10.875 --> 01:08:15.695
mixer connected. I knew it. Sounds sounds sounds sounds great with the audio quality.

1078
01:08:16.270 --> 01:08:21.950
Thank you. So, yeah, I do I do, live shows on my Facebook page in morning, so I I do that Okay.

1079
01:08:22.030 --> 01:08:27.390
To, share the content on our website. So that's a way that I kinda get the people rounded up.

1080
01:08:27.390 --> 01:08:31.835
But thank you. That sounds sounds thank you. One of the questions I had was that,

1081
01:08:32.694 --> 01:08:39.675
on my home page, I have a a, section for the four one hero members, which I created a membership for that.

1082
01:08:39.895 --> 01:08:43.915
That's the top, package that I have a membership package that I have.

1083
01:08:44.190 --> 01:08:47.330
But I was, I do have a gold and a bronze membership,

1084
01:08:47.950 --> 01:08:52.750
package. So I wanted to create a a single page for my bronze and a single page for my,

1085
01:08:53.229 --> 01:08:54.050
gold members.

1086
01:08:54.590 --> 01:09:09.904
I'm having a little trouble trying to figure that out too so they can it can look kind of the same as my 4011001001001001001001001001001001001.

1087
01:09:10.260 --> 01:09:13.000
Okay. Just a moment here. Let's pull that up.

1088
01:09:13.620 --> 01:09:17.939
I I didn't fully understand what you're referring to, but I I think with with this visual. So okay.

1089
01:09:17.939 --> 01:09:19.240
Here's your site here.

1090
01:09:19.700 --> 01:09:22.840
Yes. As you go down, you'll see the four one,

1091
01:09:23.700 --> 01:09:25.960
bureau members. So I have them there,

1092
01:09:26.925 --> 01:09:31.165
and that's what I use to promote the website and kinda move them into, hey.

1093
01:09:31.165 --> 01:09:36.784
You'll show up on the home page, and this is where you'll be. But I also wanna do a tab on top,

1094
01:09:37.965 --> 01:09:39.990
and then yeah. Keep going a little bit more,

1095
01:09:40.550 --> 01:09:42.010
on top, and I wanna add

1096
01:09:42.390 --> 01:09:48.250
one that says, where it says membership fact membership facts, kinda put one there where it says bronze members

1097
01:09:48.550 --> 01:09:52.650
and gold members. So whenever they click on that, they'll be able to see

1098
01:09:53.925 --> 01:09:55.285
the ones that are are,

1099
01:09:55.925 --> 01:09:59.605
listed as bronze members and the ones that are listed as So okay. Good. Good.

1100
01:09:59.605 --> 01:10:02.345
So you do have a a quick and easy option here.

1101
01:10:02.725 --> 01:10:05.385
Under finance in your membership plans

1102
01:10:05.925 --> 01:10:06.390
Mhmm.

1103
01:10:06.870 --> 01:10:13.750
You can define a URL where only members of that membership plan will be displayed just like normal search results.

1104
01:10:13.750 --> 01:10:15.270
This will be the quick and easy way to do it.

1105
01:10:15.270 --> 01:10:20.090
So you mentioned bronze, right, as one of your examples. So we click on edit here,

1106
01:10:21.555 --> 01:10:22.055
and

1107
01:10:22.435 --> 01:10:26.195
I believe if we search URL yeah. So there's a quick filter here. It's really nice.

1108
01:10:26.195 --> 01:10:31.655
So, yeah, membership plan search results URL. So just for let's just put bronze here.

1109
01:10:32.595 --> 01:10:36.375
In this case, I don't think you need the forward slash. Let me just save it.

1110
01:10:37.449 --> 01:10:41.469
Oh, bronze already exists. Oh, you have a web page called bronze already.

1111
01:10:41.849 --> 01:10:44.810
I think I was create trying to create one for bronze. Okay. So let's okay.

1112
01:10:44.810 --> 01:10:47.610
So let's just call this bronze. Yeah. The system won't let you create,

1113
01:10:48.170 --> 01:10:50.810
protect yourself from creating, conflicting URLs.

1114
01:10:50.810 --> 01:10:56.105
So let's just call this bronze two and let's go to, this page here.

1115
01:10:58.645 --> 01:10:59.145
Bronze

1116
01:11:01.125 --> 01:11:03.145
sorry, bronze two. Okay.

1117
01:11:05.659 --> 01:11:07.600
Okay. So you had three bronze members,

1118
01:11:09.340 --> 01:11:10.880
and here they are,

1119
01:11:11.340 --> 01:11:11.840
here.

1120
01:11:12.620 --> 01:11:13.100
Great.

1121
01:11:13.659 --> 01:11:15.840
And I think what you can do

1122
01:11:16.605 --> 01:11:20.045
is is this. So you have all your bronze members here.

1123
01:11:20.525 --> 01:11:24.045
What you can do, I think this will work. You can create a static page. Okay?

1124
01:11:24.045 --> 01:11:28.545
And we have a documentation on this. You give it the same URL here, bronze two.

1125
01:11:29.160 --> 01:11:32.380
And under page type, do member search results.

1126
01:11:32.840 --> 01:11:35.260
And then what you can do is enable the hero section,

1127
01:11:36.040 --> 01:11:38.860
and I'm just gonna grab a pic from your library.

1128
01:11:39.640 --> 01:11:40.140
Okay.

1129
01:11:45.165 --> 01:11:48.945
And always in the webinar. Okay. I'm just gonna grab a hero

1130
01:11:50.045 --> 01:11:51.745
picture that you have here or something.

1131
01:11:52.605 --> 01:11:54.145
Just a horizontal image.

1132
01:11:55.405 --> 01:11:55.905
Okay.

1133
01:11:56.290 --> 01:11:57.030
This one

1134
01:11:57.330 --> 01:11:57.830
will

1135
01:11:58.290 --> 01:11:59.350
this one will do.

1136
01:12:00.050 --> 01:12:03.429
Okay. And I'm gonna give it a title, meet our

1137
01:12:05.489 --> 01:12:06.710
bronze members.

1138
01:12:07.570 --> 01:12:11.570
K. And then hero section title. Oh, yeah. Guys, we moved the hero section stuff here.

1139
01:12:11.570 --> 01:12:14.605
It used to be in the in the sidebar we mentioned on the previous webinar.

1140
01:12:14.665 --> 01:12:18.285
I'll give it a cut color overlay just so you can read the text better. And,

1141
01:12:20.345 --> 01:12:22.445
okay, let's make the font white.

1142
01:12:24.420 --> 01:12:28.200
Okay. And you can add other stuff, and let's just save the changes.

1143
01:12:31.380 --> 01:12:32.840
Alright. Let's view the page.

1144
01:12:35.220 --> 01:12:36.920
Okay. Great. So

1145
01:12:38.045 --> 01:12:45.965
it says meet our bronze members, but you could create this hero title, and then your bronze members are are listed underneath here.

1146
01:12:45.965 --> 01:12:46.764
And that's excellent.

1147
01:12:46.764 --> 01:12:51.505
I I that's actually what I was looking for, and, I was breaking I just gave up.

1148
01:12:51.969 --> 01:12:53.650
Okay. You can choose a sidebar here.

1149
01:12:53.810 --> 01:12:57.250
I think you had one on the on the right side, and it's the member search results.

1150
01:12:57.250 --> 01:12:59.110
So it'll look like the rest of your pages.

1151
01:12:59.730 --> 01:13:01.429
So, yeah, what you can do is

1152
01:13:01.730 --> 01:13:03.885
I'll let me retrace my steps now. Okay?

1153
01:13:04.364 --> 01:13:07.085
So set up a URL for the membership level.

1154
01:13:07.085 --> 01:13:11.985
Each membership level, just search URL in the filter there, and then create a URL for it.

1155
01:13:12.125 --> 01:13:15.985
And then what you wanna do is basically create a web page.

1156
01:13:16.800 --> 01:13:20.980
Mhmm. With that same URL that that's assigned to that membership plan.

1157
01:13:21.120 --> 01:13:24.820
And but the important thing is the page type set it to member search results.

1158
01:13:25.440 --> 01:13:27.600
Then you can then that's that's the important thing.

1159
01:13:27.600 --> 01:13:35.895
So this will match the URL of the membership plan for the that that is for that membership plan, and the page type set it to member search results.

1160
01:13:36.034 --> 01:13:39.255
And then what you can do is you can decorate a nice hero title there,

1161
01:13:40.434 --> 01:13:41.014
and then,

1162
01:13:42.275 --> 01:13:46.080
and then, yeah, and then that's that's the way you can have a page for Okay.

1163
01:13:46.080 --> 01:13:50.639
That showcases these bronze members and stuff. Yeah. Yes. Excellent. That's what I was looking for.

1164
01:13:50.639 --> 01:13:53.360
I wanted to make sure that they have their recognition also.

1165
01:13:53.360 --> 01:13:58.179
It won't be on the home page, but at least they can they can see that they're there listed on the Google.

1166
01:13:58.575 --> 01:14:02.014
Absolutely. So, I'm gonna I'm gonna check to see what's going on with this space here.

1167
01:14:02.014 --> 01:14:05.535
It looks like you've done something, but I'll get that sorted out for you after the webinar. K.

1168
01:14:05.535 --> 01:14:09.315
Really really quick. What I'm doing just kinda sharing what I'm doing.

1169
01:14:11.210 --> 01:14:15.449
So I'm going business to business. We have about 3,000 business in our community.

1170
01:14:15.449 --> 01:14:18.350
So I'm going business to business. I started with my bicycle,

1171
01:14:19.290 --> 01:14:24.510
on my own, and now I have my son with me. He's seven 18 years old. He he rides with me.

1172
01:14:25.145 --> 01:14:27.385
We stop by. We talk to the to the businesses.

1173
01:14:27.385 --> 01:14:31.885
I always offer the four zero one free listing, which is the one I like that name. Yeah. Yeah.

1174
01:14:31.945 --> 01:14:34.605
And so that's the one we always offer. It's free forever.

1175
01:14:35.145 --> 01:14:38.205
It's for the Maverick County residents only, but this is the county.

1176
01:14:38.620 --> 01:14:47.340
So when when they grab this one, I still recommend I still offer them the bronze and the gold and the four zero one hero, and I kinda mention what's on it.

1177
01:14:47.340 --> 01:14:52.080
On the bottom of the of our screen, we do have a counter. So I show them that also.

1178
01:14:52.140 --> 01:14:55.185
The the counter shows, how many people weigh on the bottom.

1179
01:14:56.045 --> 01:14:58.205
There you go. So 14,490

1180
01:14:58.205 --> 01:14:59.505
since August.

1181
01:15:00.125 --> 01:15:05.824
So that kinda gives them my an idea of the traffic that's coming in. So it it just kinda

1182
01:15:06.170 --> 01:15:08.989
kinda motivates them to kinda move up to the next packages.

1183
01:15:09.290 --> 01:15:13.710
So now I have their their business name, their contact name. I have an email,

1184
01:15:15.050 --> 01:15:16.429
of of the person.

1185
01:15:17.130 --> 01:15:19.469
Yeah. Like an engine of a product, basically.

1186
01:15:20.185 --> 01:15:23.965
Yes. And then now I I create the newsletter and make sure that they get it,

1187
01:15:24.505 --> 01:15:27.705
the next day. And within twenty four hours, I send them an an a,

1188
01:15:28.505 --> 01:15:33.145
a thank you email. And then with that email with the newsletter comes the upgrades.

1189
01:15:33.145 --> 01:15:36.920
Of course, if you upgrade to bronze gold and and I keep track of,

1190
01:15:37.480 --> 01:15:39.500
on a small database that I use,

1191
01:15:39.960 --> 01:15:43.960
that that I created with Google Docs. I I did a form. I entered them in the form.

1192
01:15:43.960 --> 01:15:54.585
I keep track of the ones that are interested in doing the update or upgrade later, and then those are the ones that I keep targeting until and I've done about five or six sales already just just doing it that way.

1193
01:15:54.585 --> 01:15:56.445
So Fantastic. It's been good.

1194
01:15:56.905 --> 01:16:00.125
Thank you so much, Horacio, for, for sharing that with us.

1195
01:16:00.265 --> 01:16:04.340
You know, you're doing community outreach, and that's usually the best way, to get started.

1196
01:16:04.340 --> 01:16:08.840
And then don't forget also to do refer a friend, refer a business, and and word-of-mouth.

1197
01:16:09.220 --> 01:16:10.360
So thank you, Horatio.

1198
01:16:11.060 --> 01:16:16.040
Alright. Time for just another one or two here. Let's try Joe here. How you doing, Joe?

1199
01:16:16.675 --> 01:16:20.055
Hey. Good, guys. How are you? Excellent. Excellent. Where are you calling in from?

1200
01:16:20.595 --> 01:16:21.095
Michigan.

1201
01:16:21.715 --> 01:16:23.815
Alright. Alright. Question for Patrick?

1202
01:16:24.675 --> 01:16:27.735
Yeah. Probably more Patrick. Maybe be both of you can provide some info.

1203
01:16:28.435 --> 01:16:31.570
Brand new to this. Just got onboard last week, actually.

1204
01:16:31.570 --> 01:16:36.070
So have a bunch of ideas going through my mind, but talking about these soft starts. And

1205
01:16:36.370 --> 01:16:37.989
I guess my main question is

1206
01:16:38.450 --> 01:16:46.815
is it why is just to do this as a free trial and then, you know, once we get a bite, try to migrate into a paid membership, or what what would you recommend?

1207
01:16:47.435 --> 01:16:47.935
Personally,

1208
01:16:48.635 --> 01:16:54.494
it it basically, the the topic today was membership is certainly a route you can go.

1209
01:16:54.554 --> 01:16:57.930
You can say, hey. Come come join my website. It's free.

1210
01:16:58.490 --> 01:17:03.210
I this the the Horatio has a great strategy because he's building relationships.

1211
01:17:03.210 --> 01:17:09.290
There's nothing that's gonna be actually speaking somebody face to face, looking in their eyes, shaking their hands.

1212
01:17:09.290 --> 01:17:12.090
I know we don't shake hands no more, but you get the idea.

1213
01:17:12.090 --> 01:17:16.775
So that that that to me, getting them a free account, they remember you. You're impressionable.

1214
01:17:17.315 --> 01:17:20.355
But I think if it's just digital, if it's just, hey.

1215
01:17:20.355 --> 01:17:26.520
Sign up on my website for free, and I'll try to upsell you later, I think that there's a little bit more

1216
01:17:26.920 --> 01:17:30.440
story development needs to happen in terms of what is it that they're getting.

1217
01:17:30.440 --> 01:17:35.800
So the soft launch could be an ebook. The soft launch could be a webinar asset.

1218
01:17:35.800 --> 01:17:40.540
Those those soft launch could be an audit or a consulting call or,

1219
01:17:40.945 --> 01:17:44.005
an SEO audit from using a third party tool.

1220
01:17:44.225 --> 01:17:47.925
So so I think initially what you want is to collect emails.

1221
01:17:48.385 --> 01:17:50.005
Right? When you're offering a membership,

1222
01:17:50.864 --> 01:17:54.485
if that's the first offering, then you need to deliver a membership

1223
01:17:55.140 --> 01:17:57.560
experience. So I'll get I'll give you an example.

1224
01:17:58.100 --> 01:18:05.159
On this webinar, I just we just shared that link, and I could tell you that 25 people have already downloaded the asset.

1225
01:18:05.540 --> 01:18:08.199
Now I didn't worry about the membership experience.

1226
01:18:08.785 --> 01:18:13.745
The email that everybody got was a simple email. The downloadable file is just a Google doc.

1227
01:18:13.745 --> 01:18:15.105
I exported in a PDF.

1228
01:18:15.105 --> 01:18:20.565
I haven't even given it to my designer yet because I knew it was gonna be on the webinar, so I threw something together.

1229
01:18:20.865 --> 01:18:24.960
So I think I'm living by my word saying very, very simple.

1230
01:18:25.340 --> 01:18:27.679
Get something out there. See if there's any interest.

1231
01:18:28.060 --> 01:18:31.980
Now I have people that I can email and perhaps I'll have another asset and say, hey.

1232
01:18:31.980 --> 01:18:34.480
I have this other tool you might wanna check out.

1233
01:18:34.540 --> 01:18:45.264
So my recommendation with a soft launch is what is something that's quick and easy that you can get up and see if people are willing to to go to your your your your top tier of the funnel.

1234
01:18:45.264 --> 01:18:46.244
Right? The initial,

1235
01:18:46.945 --> 01:18:51.570
the initial awareness stage and give you an email in exchange for for whatever that is. Sure.

1236
01:18:51.570 --> 01:18:57.590
And I guess that's the big thing is don't you're not necessarily doing it for free, but you're doing it for the email at the end of the day.

1237
01:18:57.889 --> 01:19:02.710
That's the that's the initial transaction. Yeah. It's it's it's difficult to go from

1238
01:19:03.090 --> 01:19:05.865
awareness stage, meaning they did they never heard of you.

1239
01:19:05.865 --> 01:19:08.045
They don't know your brand, they don't know your services,

1240
01:19:08.985 --> 01:19:12.445
it's always challenging to get somebody to make a payment,

1241
01:19:12.985 --> 01:19:14.125
unless you have

1242
01:19:14.585 --> 01:19:15.725
inside of that,

1243
01:19:16.505 --> 01:19:18.285
a very clear explanation.

1244
01:19:18.425 --> 01:19:27.599
Like Jason said, if if it's thorough, you sit with your friend, they can look at your website, they can they know what it's for, who it's for, and where you go to sign up.

1245
01:19:27.900 --> 01:19:32.719
And if all of that is clear and the messaging is on point, then then then you could,

1246
01:19:33.179 --> 01:19:34.159
at that point,

1247
01:19:34.745 --> 01:19:37.565
get them to to sign up right away. That that's my personal

1248
01:19:37.865 --> 01:19:41.705
my personal advice. Jason? Yeah. I I gotta agree with you.

1249
01:19:41.865 --> 01:19:47.880
You know, ten years ago when we were you know, what motivated us to start a direct is, like, we were going in an industry.

1250
01:19:47.880 --> 01:19:50.280
We're like, alright. There's x amount of people in this industry.

1251
01:19:50.280 --> 01:19:55.420
If I got $20 a month from this many people, you know, I could buy an island. And, you know,

1252
01:19:56.520 --> 01:19:59.020
the problem with that that approach is

1253
01:19:59.545 --> 01:20:02.045
you're you're counting the money in your head before

1254
01:20:02.425 --> 01:20:05.165
you start thinking about how you can deliver value

1255
01:20:05.865 --> 01:20:06.665
to the community.

1256
01:20:06.665 --> 01:20:12.125
And people are savvy enough and there's so much noise out there that it's really important that you create,

1257
01:20:13.260 --> 01:20:14.960
you have an authentic message,

1258
01:20:15.420 --> 01:20:18.800
a brand story, a mission that people can get behind,

1259
01:20:19.340 --> 01:20:21.119
a service and product that people

1260
01:20:21.420 --> 01:20:22.960
understand and appreciate

1261
01:20:23.739 --> 01:20:24.800
that you're offering.

1262
01:20:24.860 --> 01:20:31.094
So I would first figure out how you can warm up to your demographic before counting those dollars

1263
01:20:31.395 --> 01:20:34.935
in your head. But when you are ready to take that leap from

1264
01:20:35.315 --> 01:20:41.415
you know, free assets in exchange for an email or you're trying to you know nurture or build up some type of a community.

1265
01:20:42.480 --> 01:20:44.820
The link that I just shared in the chat with everyone,

1266
01:20:45.840 --> 01:20:50.639
it's conceptual, talks about three different ways to generate $5,000

1267
01:20:50.639 --> 01:20:51.619
a month from members.

1268
01:20:51.679 --> 01:20:56.420
And I'll just summarize it real quick but I definitely recommend everyone watch this video that I shared.

1269
01:20:57.175 --> 01:20:59.115
Effectively, you know, you could charge

1270
01:20:59.575 --> 01:21:00.875
$5 a month

1271
01:21:01.175 --> 01:21:02.955
to a thousand people.

1272
01:21:03.975 --> 01:21:10.955
You can charge $50 a month to a hundred people, or you can charge a thousand dollars a month to five people.

1273
01:21:11.150 --> 01:21:14.670
There's no right or wrong answer. The one that's $5

1274
01:21:14.670 --> 01:21:20.690
means that you need to be an expert marketer, your site needs to do all the selling, self explanatory,

1275
01:21:21.070 --> 01:21:27.895
and you need to have a way to bring in, you know, 10 x people if you're converting a 10% to get that $5 per month.

1276
01:21:28.114 --> 01:21:30.295
The thousand dollar per month subscription,

1277
01:21:30.835 --> 01:21:33.975
there you need to sit down with the person, you need to have a consultation,

1278
01:21:34.514 --> 01:21:38.640
you know, you need to be hands on with them, there's expectations that are gonna need to be met,

1279
01:21:39.120 --> 01:21:44.660
and that's gonna require more time and resources, but that may be something that you are ready to offer.

1280
01:21:44.960 --> 01:21:46.000
So watch this video.

1281
01:21:46.000 --> 01:21:56.505
It talks about different ways to to generate revenue, and it really comes down to what you're able, what your skills are and what you're able to deliver after you collect, those membership payments.

1282
01:21:56.505 --> 01:21:58.045
So check that out as well.

1283
01:21:58.425 --> 01:22:01.545
Thank you. Alright, Joe. Good stuff there. Join us in the next webinar.

1284
01:22:01.545 --> 01:22:03.690
We'd like to see, the progress you've made there.

1285
01:22:04.170 --> 01:22:06.650
Alright guys, we are just about out of time.

1286
01:22:06.650 --> 01:22:10.430
Patrick, thank you so much for joining us on this webinar.

1287
01:22:10.890 --> 01:22:12.750
The two new add ons are online.

1288
01:22:13.290 --> 01:22:19.150
If if you guys happen to find any quirks with them, please email the support team. We'll be quick to

1289
01:22:19.534 --> 01:22:21.395
resolve any issues around those.

1290
01:22:21.455 --> 01:22:26.175
And if we didn't get your question today, please feel free to join us in our Facebook group.

1291
01:22:26.175 --> 01:22:28.915
You can head on over to brilliantdirectories.com

1292
01:22:29.295 --> 01:22:31.770
forward / facebook, click the join button.

1293
01:22:31.850 --> 01:22:36.270
The next webinar is in two weeks and we will see you all there.

1294
01:22:36.410 --> 01:22:43.130
So on behalf of myself, David, Patrick, and the entire Brilliant Directories family, thank you guys so much for joining us today.

1295
01:22:43.130 --> 01:22:47.630
Have a great day and a brilliant week. Take care guys. Have a nice day.