WEBVTT 1 00:00:00.399 --> 00:00:04.480 Alright, gang. Let's dive right into it. We got a lot to cover today. 2 00:00:04.480 --> 00:00:09.940 Welcome to another edition of webinar Wednesday, tips to help grow your online community. 3 00:00:10.160 --> 00:00:13.380 It's really great to be with everyone here today. It is a special 4 00:00:13.945 --> 00:00:17.085 webinar. It is the last webinar Wednesday of 5 00:00:17.545 --> 00:00:20.925 2020. Many of you have joined, most of the webinars, 6 00:00:21.305 --> 00:00:25.564 and that's really great, and see a lot of new names and faces out there here today. 7 00:00:26.025 --> 00:00:26.765 So welcome. 8 00:00:27.380 --> 00:00:30.660 If this is your first time joining us, it's great to have you. 9 00:00:30.660 --> 00:00:35.160 I am Jason there on the left, and we're lucky to be joined by David Rocklin, 10 00:00:35.620 --> 00:00:38.360 the digital strategist here at Brilliant Directories. 11 00:00:38.660 --> 00:00:43.635 And I always wanna thank you, David, for really taking the time to, help us set up these webinars. 12 00:00:43.635 --> 00:00:45.975 I know that we're streaming on YouTube live 13 00:00:46.355 --> 00:00:49.015 right now as well and, for joining us today too. 14 00:00:49.475 --> 00:00:53.975 That's right. Hey, everybody. Great to be with you for the last webinar of the year. 15 00:00:54.160 --> 00:00:57.860 It's been quite a year, but it's been great getting to do these webinars with everybody, 16 00:00:58.320 --> 00:01:02.580 for another year every other week, and we're looking forward to doing even more next year. 17 00:01:03.440 --> 00:01:05.379 And I always like to remind everyone, 18 00:01:05.680 --> 00:01:07.520 you can take a minute and do it right now. 19 00:01:07.520 --> 00:01:13.445 If you're not already part of our Facebook group, head on over to brilliantdirectories.com/facebook. 20 00:01:13.445 --> 00:01:15.785 It's a great way to keep in touch in between 21 00:01:16.485 --> 00:01:17.625 webinar Wednesdays. 22 00:01:18.165 --> 00:01:19.685 Everyone is welcome. 23 00:01:19.685 --> 00:01:24.265 Just go to that link and click on the blue join button, and we will see you there. 24 00:01:25.140 --> 00:01:30.500 And I always like to remind and refresh everyone, especially those of you joining us for the first time today. 25 00:01:30.500 --> 00:01:34.920 You know, what we hope to achieve with the webinar Wednesday is that we really, 26 00:01:35.380 --> 00:01:41.195 want to try and help you leverage some of the built in features to help you grow your online communities faster. 27 00:01:41.575 --> 00:01:44.075 You know, brilliant directory does agile development. 28 00:01:44.135 --> 00:01:47.275 We're we're constantly pushing you updates based on the needs 29 00:01:47.575 --> 00:01:49.995 of the community. So it's important to, 30 00:01:50.375 --> 00:01:56.159 number one, do these webinars to kinda highlight the most important ones, but also educate you guys, the community, 31 00:01:56.460 --> 00:01:58.460 on how you can utilize these to, 32 00:01:59.180 --> 00:02:01.260 better manage your membership community. 33 00:02:01.260 --> 00:02:04.960 So, we do touch on things related to how to increase traffic, 34 00:02:05.260 --> 00:02:10.025 converting visitors to members. One of my favorites, how to improve your website's navigation. 35 00:02:10.884 --> 00:02:12.905 A good workflow for your users, 36 00:02:13.365 --> 00:02:16.745 will result in more conversions and sign ups and registrations. 37 00:02:17.045 --> 00:02:21.465 So if you have questions on, these topics or any topics about 38 00:02:21.780 --> 00:02:26.599 your websites, we're gonna try to get to as many questions as we can in just a short bit. 39 00:02:26.819 --> 00:02:30.659 And we do have a small handful of BD Lab updates to share. 40 00:02:30.659 --> 00:02:33.400 This has been one of the biggest years for 41 00:02:34.034 --> 00:02:37.254 individual features and updates that we've pushed into the platforms. 42 00:02:37.555 --> 00:02:41.814 I do wanna thank everyone here. It is because of your feedback and your suggestions 43 00:02:42.435 --> 00:02:46.454 and, you know, even your support tickets and and helping us really push the software 44 00:02:46.780 --> 00:02:50.319 to the edge that makes it, improve over time. 45 00:02:50.700 --> 00:02:54.000 So I'm just gonna take a minute to go through the list right here, 46 00:02:54.379 --> 00:02:59.920 and, and then we have a great tip of the week that David's put together for us on how to reduce 47 00:03:00.355 --> 00:03:02.535 friction during the membership sign up process. 48 00:03:03.235 --> 00:03:06.055 So first one here, now you do have the ability 49 00:03:06.515 --> 00:03:07.575 to send emails 50 00:03:08.115 --> 00:03:11.815 if you're moderating posts with the post moderation add on. 51 00:03:11.955 --> 00:03:15.655 So members create a post like an event or job or article. 52 00:03:16.080 --> 00:03:17.860 If you have that setting to, 53 00:03:18.239 --> 00:03:20.340 that it requires the admin's moderation, 54 00:03:21.040 --> 00:03:27.060 the post will be in a pending status in the admin area waiting for you to manually approve it. 55 00:03:27.360 --> 00:03:29.300 Let's go there and actually see 56 00:03:29.715 --> 00:03:31.795 some posts that are waiting for approval. 57 00:03:31.795 --> 00:03:35.335 So this is a a sample site we have here, and I'll go to manage posts. 58 00:03:38.595 --> 00:03:42.055 And I see here that I do have a handful of 59 00:03:42.420 --> 00:03:44.519 community articles that are pending 60 00:03:44.819 --> 00:03:46.040 the admin's approval. 61 00:03:46.420 --> 00:03:48.760 So now what happens, you can do this in bulk, 62 00:03:49.700 --> 00:03:54.359 or you can manually if you're gonna set them to published, I'll just do it in bulk, 63 00:03:54.819 --> 00:03:56.519 and you set it to published 64 00:03:57.875 --> 00:04:05.715 and apply, you're gonna get a pop up here, and it's gonna ask you, if you want to notify member about the post approval. 65 00:04:05.715 --> 00:04:08.614 So this will send an email to all the members 66 00:04:08.915 --> 00:04:11.820 with a link to the post that has been approved. 67 00:04:11.820 --> 00:04:19.980 So if you don't want to notify the members and you just wanna quietly approve these posts and they'll be public on the site, you can just set it to no. 68 00:04:19.980 --> 00:04:24.320 But if you do want to inform your members that their previously pending post 69 00:04:24.824 --> 00:04:26.444 is now live and published, 70 00:04:26.985 --> 00:04:29.645 go ahead and send this to yes, 71 00:04:30.185 --> 00:04:32.764 and it will send an email to them. Now, 72 00:04:33.065 --> 00:04:37.965 let me show you what email is being sent. You do have the ability to make some small modifications 73 00:04:38.345 --> 00:04:39.324 to that template. 74 00:04:41.040 --> 00:04:45.700 If you go to your email templates section, we can do a quick filter for post. 75 00:04:46.560 --> 00:04:51.380 And here we go. It's this first one, post approved by admin. Let's take a look at the preview here. 76 00:04:52.655 --> 00:04:54.995 So it's very simple. Your post has been approved. 77 00:04:55.535 --> 00:05:02.335 It's gonna fill in the user's name and it says we'd like to inform you, that one of your pending posts has been approved and published. 78 00:05:02.335 --> 00:05:08.340 Click the click the link below to view the post and, of course, that will link to the post that's been approved. 79 00:05:08.340 --> 00:05:12.280 So, you can keep it like this. We've kept it pretty boilerplate and straightforward. 80 00:05:12.900 --> 00:05:18.340 If you'd like to add a signature or other calls to action to this email template, you can certainly do so. 81 00:05:18.340 --> 00:05:22.845 But, now you have the ability to inform your members when their posts have been approved. 82 00:05:22.845 --> 00:05:24.305 That should come in pretty handy. 83 00:05:25.085 --> 00:05:29.025 This next one here is for the designers and the developers, 84 00:05:29.725 --> 00:05:34.065 out there. Many times when you're trying to create a landing page, 85 00:05:34.420 --> 00:05:42.200 you might see conflicts because the brilliant directories CSS style sheets are adding rules that maybe you don't want added 86 00:05:42.820 --> 00:05:44.520 to the page. So, 87 00:05:45.220 --> 00:05:48.920 right now there are now two settings. One on the page level 88 00:05:49.225 --> 00:05:54.845 and one on the site wide level where you can totally disable the css style sheets, 89 00:05:55.225 --> 00:05:58.605 that load with brilliant directories. Let me show you where those are. 90 00:06:00.185 --> 00:06:04.125 So let's take a look at the page level first. If you go to the web page builder 91 00:06:07.570 --> 00:06:12.390 and, I'll just let's use the homepage as an example. Let's let's visit this sample site here. 92 00:06:13.010 --> 00:06:17.670 Alright. We see a normal Brilliant Directories homepage here. Let's edit this homepage. 93 00:06:19.294 --> 00:06:23.395 And where this setting is is actually in the display options here in the tab. 94 00:06:23.855 --> 00:06:28.354 And right now, it's the last setting there. So disable default CSS style sheets. 95 00:06:28.975 --> 00:06:30.915 So I'll go ahead and save the changes. 96 00:06:31.740 --> 00:06:34.780 So again, this is more for our designers and developers there. 97 00:06:34.780 --> 00:06:39.920 Maybe you're trying to use another template to create a landing page or apply it to your site. 98 00:06:40.060 --> 00:06:45.600 This way, you don't have conflicts and need to fight or create overlaying rules that come with default 99 00:06:45.900 --> 00:06:49.414 BD sites. So now I'll just open this in a new tab, 100 00:06:50.675 --> 00:06:55.655 and we can see, all the the pretty styles that make the page look the way it look, 101 00:06:56.275 --> 00:06:58.615 are effectively gone here. It's just loading, 102 00:06:59.395 --> 00:07:00.615 basically the HTML. 103 00:07:01.780 --> 00:07:05.640 So that is now available. So you have this on the page level. 104 00:07:05.700 --> 00:07:14.280 And if you wanted to do this site wide, maybe you're coding your own templates and themes from scratch or whatever it might be, you can head on over to developer tools. 105 00:07:14.660 --> 00:07:15.560 Excuse me. 106 00:07:16.125 --> 00:07:18.944 Sorry about that. You wanna go to advanced settings, 107 00:07:20.925 --> 00:07:23.745 and you could just search for style sheet. It should be 108 00:07:24.365 --> 00:07:28.444 the only one here. Yep. Disable default CSS style sheet. 109 00:07:28.444 --> 00:07:32.810 So if you do that, you don't have to do it on the page level. It will be site wide. 110 00:07:33.050 --> 00:07:38.490 You just do it once here and you won't have any default b d c s s throughout your site. 111 00:07:38.490 --> 00:07:40.990 Again, probably only for designers and developers 112 00:07:41.370 --> 00:07:45.585 who would wanna take advantage of this feature, but very powerful for you guys who are using it. 113 00:07:46.785 --> 00:07:53.044 This next one is a fun one. You can now add icons also in the page builder section. 114 00:07:53.345 --> 00:07:58.405 Let me show you what we've done here for you. If you go to the web page builder, 115 00:07:59.570 --> 00:08:01.590 and we'll do a new page in this case, 116 00:08:03.090 --> 00:08:04.710 you'll see this star here. 117 00:08:05.250 --> 00:08:07.170 And currently, there are 24 118 00:08:07.170 --> 00:08:08.150 icons here, 119 00:08:08.530 --> 00:08:10.550 checks, x's, stars, arrows, 120 00:08:11.170 --> 00:08:16.135 and a few others. And what's really nice about these, and I'll just add a few here. 121 00:08:17.635 --> 00:08:26.775 And what's special about these as opposed to some other icons is, these are web browser friendly so that they will work across basically all browsers. 122 00:08:27.620 --> 00:08:32.440 And what you can do is you can actually apply colors to them. So 123 00:08:32.820 --> 00:08:36.679 we'll make the check mark green and we'll make the font size a bit larger. 124 00:08:38.419 --> 00:08:40.679 And we'll do something with the x, 125 00:08:41.505 --> 00:08:43.045 make that red of course, 126 00:08:43.424 --> 00:08:45.205 and increase the font size. 127 00:08:45.825 --> 00:08:48.005 And we have a star here, so maybe 128 00:08:48.465 --> 00:08:50.485 we wanna do yellow for the star, 129 00:08:50.865 --> 00:08:53.125 and we'll increase the font size. 130 00:08:54.029 --> 00:08:59.170 So, you know, you can add accompanying text to it, you can make them different sizes than the text, 131 00:08:59.550 --> 00:09:00.690 and things like that. 132 00:09:01.149 --> 00:09:09.089 Where I see the main value of this is, sure you can have them stand alone, maybe they wanna start a sentence or something like that, but 133 00:09:09.584 --> 00:09:13.365 what I think a really good value is is when you use a bullet list. 134 00:09:14.225 --> 00:09:18.165 So when you have a bullet list, you can do let's just do this. One, 135 00:09:19.504 --> 00:09:20.485 two, three, 136 00:09:20.865 --> 00:09:21.764 and four. 137 00:09:22.730 --> 00:09:25.709 When you have a bullet list, you see the bullet there. 138 00:09:26.089 --> 00:09:29.389 You can choose the default, so that's filled in circles, 139 00:09:29.930 --> 00:09:31.389 or you can do 140 00:09:33.290 --> 00:09:35.550 circles that just have the border around them. 141 00:09:37.404 --> 00:09:42.785 You can do discs which are basically the same, or you can do squares which would do square bullets. 142 00:09:43.485 --> 00:09:45.504 What you can also do is no bullet. 143 00:09:46.125 --> 00:09:48.464 And when you do no bullet, it's still 144 00:09:48.910 --> 00:09:52.130 a bullet list so it's going to line up correctly. 145 00:09:52.750 --> 00:09:59.570 But what you can do that's really cool is maybe you wanna add one of these icons here, and let's just use the check mark 146 00:10:00.510 --> 00:10:02.210 and increase the font size. 147 00:10:02.785 --> 00:10:07.685 So maybe you're creating some points and you wanna put the check mark there. 148 00:10:08.225 --> 00:10:10.085 So just some extra spaces here. 149 00:10:10.945 --> 00:10:14.645 Or maybe you're creating a what's included list and, 150 00:10:15.250 --> 00:10:16.710 you know, you want to just 151 00:10:17.090 --> 00:10:21.570 put something that, put these icons to animate the page a bit more. 152 00:10:21.570 --> 00:10:24.150 So in this case, we could put red and 153 00:10:26.450 --> 00:10:30.845 this wouldn't be included. So use it how you will. They are available there, 154 00:10:31.225 --> 00:10:31.965 for you. 155 00:10:32.425 --> 00:10:44.180 I like to use them with the no bullet option if you're gonna do a bullet list, and it can help keep things nice and organized as well as well as draw more attention to some important sections of the pages that you're creating. 156 00:10:45.680 --> 00:10:47.940 Alright. This next one is more of an alert. 157 00:10:48.320 --> 00:10:49.300 We've moved 158 00:10:49.680 --> 00:10:52.900 the location of both the member reviews and 159 00:10:53.280 --> 00:10:54.660 the lead settings. 160 00:10:55.040 --> 00:10:58.260 I'll show you where we've moved these two in case you need to edit those. 161 00:10:59.615 --> 00:11:01.235 So let's start with the leads. 162 00:11:01.295 --> 00:11:07.154 Before, under the lead section, it said manage leads, and then it said lead settings underneath this. 163 00:11:08.095 --> 00:11:10.355 We move the lead settings up here. 164 00:11:10.575 --> 00:11:14.755 So click on manage leads, and then the lead settings will be in the top 165 00:11:15.320 --> 00:11:19.420 right corner here. So that's where lead settings has been moved. 166 00:11:20.520 --> 00:11:22.380 Spoiler alert, we are 167 00:11:23.160 --> 00:11:24.780 talking about here at BD 168 00:11:25.240 --> 00:11:31.165 of removing or renaming this lead section and calling it something to the effect of interactions. 169 00:11:32.024 --> 00:11:37.404 And what we may wanna put here instead because really it's just a few things would be the chat messages, 170 00:11:38.105 --> 00:11:38.925 the leads, 171 00:11:40.265 --> 00:11:41.165 post comments, 172 00:11:41.865 --> 00:11:43.785 and, potentially member reviews. 173 00:11:43.785 --> 00:11:50.590 We're we're just thinking we're we're surveying and thinking, but this can be an interaction section of how visitors are submitting, 174 00:11:51.130 --> 00:11:54.570 different things to your site, call them interactions. So, 175 00:11:55.290 --> 00:11:59.230 nothing happening just yet, but some things that are brewing here on our end. 176 00:11:59.615 --> 00:12:00.995 And for member reviews, 177 00:12:01.615 --> 00:12:05.235 you used to edit your member reviews under edit post settings. 178 00:12:06.495 --> 00:12:11.714 And you used to come here and edit it just like it was a a video or property, 179 00:12:12.779 --> 00:12:16.400 but that's not really the best place for it. So now if you go 180 00:12:17.180 --> 00:12:19.120 to the member reviews page, 181 00:12:20.940 --> 00:12:24.060 you'll see the member review settings button is here. 182 00:12:24.060 --> 00:12:29.745 So just a little bit more intuitive on where you can make, changes to the review settings. 183 00:12:31.005 --> 00:12:33.885 Okay. Some things coming down the line, I've mentioned them. 184 00:12:33.885 --> 00:12:39.584 You know, you can have, photo galleries like when you're posting a classified or a photo album or a product. 185 00:12:40.350 --> 00:12:46.610 You will soon be able to include a YouTube or Vimeo video within the photo slideshow. 186 00:12:46.830 --> 00:12:54.315 Those of you who are using the post comments add on, right now you can show the comments count on the specific posts page. 187 00:12:54.775 --> 00:12:59.495 We're working on a on a setting where you can also display this in the search results. 188 00:12:59.495 --> 00:13:00.875 So when you're looking at 189 00:13:01.255 --> 00:13:05.595 the post search or search results, maybe a bunch of articles or job posts or events, 190 00:13:06.050 --> 00:13:07.750 you can see how many comments, 191 00:13:08.290 --> 00:13:11.350 that post has already received right in the search results. 192 00:13:11.730 --> 00:13:15.089 The next one here forced to end your staff admin sessions. 193 00:13:15.089 --> 00:13:17.010 We've actually been working on it for quite a while. 194 00:13:17.010 --> 00:13:22.565 It is up next in the QA list, so that should be released just at the beginning of twenty twenty one. 195 00:13:22.945 --> 00:13:29.605 We did great with the premade content blocks for landing pages, and we're just about ready to release it for email templates, 196 00:13:30.065 --> 00:13:32.565 so you could build up newsletters a bit easier. 197 00:13:33.149 --> 00:13:36.850 There is something for a compact logo view on mobile. 198 00:13:37.310 --> 00:13:43.470 That should save some important real estate, and of course, we're just continuing to make updates day by day. 199 00:13:43.470 --> 00:13:47.170 So those are just a few things that are coming down the line. 200 00:13:47.705 --> 00:13:52.205 And one last bonus thing wanted to share with you guys before we jump into the tip 201 00:13:52.665 --> 00:13:53.485 of the week. 202 00:13:53.785 --> 00:13:56.045 There is a new add on coming soon. 203 00:13:56.345 --> 00:13:59.085 It is a tax and VAT manager. 204 00:13:59.400 --> 00:14:02.060 I could show you a quick demo of how it will work. 205 00:14:02.200 --> 00:14:07.740 I know of a lot of our international users, will appreciate this and in many cases it is required. 206 00:14:08.200 --> 00:14:10.700 Up until now, it did require a customization 207 00:14:11.800 --> 00:14:12.300 request 208 00:14:12.725 --> 00:14:20.185 for BD to enable this on your sites but this will be part of the VIP add ons club and a stand alone add on that anyone could add 209 00:14:20.725 --> 00:14:25.705 to their sites. So let me just quickly show you how this works. Let me get it set up here on my end. 210 00:14:26.980 --> 00:14:30.420 Let's start with what it'll look like on a checkout page. 211 00:14:30.420 --> 00:14:34.120 So, this is just a sample site we have it enabled on. 212 00:14:34.820 --> 00:14:36.920 So the user will see their subtotal. 213 00:14:37.540 --> 00:14:40.839 However, the tax rules are based on location. 214 00:14:41.060 --> 00:14:45.134 So you're gonna set location based rules based on the country 215 00:14:45.435 --> 00:14:46.574 and or state, 216 00:14:47.115 --> 00:14:50.654 that someone's credit card billing address may be in. 217 00:14:50.954 --> 00:14:55.935 So in this case, we set up rules for Alberta, Canada. So let's select Canada. 218 00:14:56.790 --> 00:15:00.089 We can see the order summary is checking for tax rules here. 219 00:15:00.390 --> 00:15:02.010 And then if I select Alberta, 220 00:15:02.709 --> 00:15:05.930 we can see here there's actually a primary and a secondary, 221 00:15:07.029 --> 00:15:08.950 tax that is now being applied, 222 00:15:09.350 --> 00:15:09.850 to, 223 00:15:10.390 --> 00:15:12.330 the total order here of 224 00:15:12.685 --> 00:15:20.305 $10. So, that total there with just these sample numbers, brings the grand total to $11.15. 225 00:15:20.685 --> 00:15:24.705 So let me quickly show you where these rules will be, in your 226 00:15:25.085 --> 00:15:27.585 admin area. You'll have a dedicated page 227 00:15:27.920 --> 00:15:30.500 where you can set tax and VAT rules 228 00:15:31.040 --> 00:15:32.020 by location. 229 00:15:32.400 --> 00:15:37.460 So if we want to create a new tax rule, we can click on this blue button, 230 00:15:38.960 --> 00:15:44.245 and this is where you can enter the tax name as it will appear on the front end of the site. 231 00:15:44.245 --> 00:15:46.185 So you could do, like, coop, 232 00:15:46.964 --> 00:15:50.825 contribution. Obviously, you wanna keep it something short there because it's gonna be a line item. 233 00:15:51.205 --> 00:15:52.904 You can set what countries, 234 00:15:53.365 --> 00:15:57.285 it would apply to. So if it's everyone in The United States, you don't need to choose states. 235 00:15:57.285 --> 00:15:58.985 It would just be a US tax. 236 00:15:59.459 --> 00:16:01.720 Maybe you need to charge California tax. 237 00:16:02.259 --> 00:16:04.519 You can of course put the tax rate here. 238 00:16:05.220 --> 00:16:09.000 And, there are some countries that charge both a primary and secondary 239 00:16:09.379 --> 00:16:11.699 tax level. I I just recently learned this. 240 00:16:11.699 --> 00:16:17.775 So, you can actually choose if this will be a primary or secondary tax for this location. 241 00:16:17.775 --> 00:16:20.035 So in this case, United States, California. 242 00:16:20.735 --> 00:16:24.515 And that's it. And you can create as many rules as you need for as many locations 243 00:16:25.135 --> 00:16:26.115 as you need. 244 00:16:26.730 --> 00:16:29.470 So again, if you're in The UK or Canada or Australia 245 00:16:29.930 --> 00:16:33.790 and you need to apply tax for a certain province or territory or state, 246 00:16:34.490 --> 00:16:39.530 this would be, the easiest and best way to do it. And let me show you something else. 247 00:16:39.530 --> 00:16:46.235 There is a setting where you can choose if the rules will be exclusive, meaning they'll be added on top 248 00:16:47.015 --> 00:16:51.355 of the the total, like, that $10 turned to $11.15, 249 00:16:51.575 --> 00:16:53.755 or they're going to be inclusive, meaning 250 00:16:54.390 --> 00:17:00.170 you set the price like $10, and then the taxes will still make the total $10. 251 00:17:00.870 --> 00:17:03.050 Let's see how that works here. Oops. 252 00:17:03.910 --> 00:17:05.530 Let's refresh this page. 253 00:17:08.774 --> 00:17:11.514 Okay. Let's do Canada and Alberta. 254 00:17:13.335 --> 00:17:14.954 So now it's inclusive, 255 00:17:15.335 --> 00:17:19.034 so we can see it adjusts the subtotal to $8.97. 256 00:17:19.734 --> 00:17:26.460 It figures in, the taxes and it brings the total to not exceed and lands exactly on $10. 257 00:17:26.460 --> 00:17:29.840 So just depends on how you're marketing a product or service. 258 00:17:30.140 --> 00:17:32.640 Maybe you wanna say that price includes taxes. 259 00:17:33.260 --> 00:17:34.640 The system will automatically, 260 00:17:35.179 --> 00:17:39.475 do the calculation so that the person doesn't pay more than your listed price. 261 00:17:39.775 --> 00:17:45.475 Or if it's exclusive, it will add the tax on top of your listed price. 262 00:17:45.935 --> 00:17:50.115 This is coming out soon, but, basically, you can choose the amount, 263 00:17:50.770 --> 00:17:58.210 the country or state where that tax, would be applied to, and it is connected to the billing address someone puts for their credit card. 264 00:17:58.210 --> 00:18:01.750 So, that's what we assume where we assume they should be taxed. 265 00:18:02.130 --> 00:18:07.345 And that's it. It should work, right out of the gate, and it should be released mid January in 2021. 266 00:18:07.345 --> 00:18:09.445 So we're just a few weeks away from that. 267 00:18:10.465 --> 00:18:15.525 We do have a great question that Scott sent in about that. He wanted to know if tax 268 00:18:15.905 --> 00:18:24.560 on the front end of the checkout page is a text label or if that if there's a way to change that to something like marketing coop contribution 269 00:18:25.020 --> 00:18:26.560 instead of tax. Beautiful. 270 00:18:26.940 --> 00:18:27.840 Even better, 271 00:18:28.380 --> 00:18:29.200 per rule, 272 00:18:29.740 --> 00:18:31.740 you can choose what the name is going to be. 273 00:18:31.740 --> 00:18:36.595 I wish I can get in here to edit it, but you can what you choose here for the nickname 274 00:18:36.895 --> 00:18:41.554 is what's gonna show here. So if you wanna write coop or whatever it represents, 275 00:18:41.855 --> 00:18:44.915 it's it's not just one tax label, it's per tax rule. 276 00:18:45.135 --> 00:18:48.195 So you can just choose what it's gonna say on the front end here. 277 00:18:48.750 --> 00:18:49.250 Perfect. 278 00:18:49.870 --> 00:18:51.650 Okay. That's a good question there. 279 00:18:52.910 --> 00:18:56.590 Alright. Yeah. I'm sure we'll get more questions about this. We posted it in the Facebook group. 280 00:18:56.590 --> 00:19:01.515 And as soon as I can show a snapshot of what the the settings look like, I'll also post that in, 281 00:19:01.995 --> 00:19:03.295 the Facebook group. 282 00:19:03.675 --> 00:19:09.455 Now, David, let's that's actually a pretty good segue, you know, talking about member sign ups and how they're built. 283 00:19:09.675 --> 00:19:14.815 The tip of the week, today is ways to reduce friction and decision fatigue. 284 00:19:15.060 --> 00:19:19.940 And David, when you when you say this, you're referring to when members are signing up to a site. 285 00:19:19.940 --> 00:19:20.440 Correct? 286 00:19:20.820 --> 00:19:21.540 That's correct. 287 00:19:21.540 --> 00:19:27.480 We'll be talking about ways to reduce that friction and basically get members signed up a little quicker 288 00:19:28.005 --> 00:19:31.225 and simplify their decision making process for them. 289 00:19:31.365 --> 00:19:33.945 A lot of times, you know, we hear about abandoned checkout 290 00:19:34.325 --> 00:19:40.265 or abandoned shopping carts for ecommerce sites. It's a similar concept on membership directories 291 00:19:40.730 --> 00:19:45.130 but obviously because we don't have products that people are checking out with, we have membership plans. 292 00:19:45.130 --> 00:19:47.950 We wanna make that process, that sign up process 293 00:19:48.330 --> 00:19:50.510 as easy and smooth as possible. 294 00:19:50.810 --> 00:19:52.845 So that's what we'll dive into a little bit here. 295 00:19:53.645 --> 00:19:55.025 So first, we'll talk about 296 00:19:55.565 --> 00:19:56.065 what 297 00:19:56.445 --> 00:20:01.885 friction is and what decision fatigue is. So friction can lead to decision fatigue. 298 00:20:01.885 --> 00:20:06.625 Essentially, it's the difficulty that's added to the members sign up process 299 00:20:07.085 --> 00:20:07.985 on our websites 300 00:20:08.450 --> 00:20:10.710 And that friction, that difficulty 301 00:20:11.250 --> 00:20:14.390 can lead to decision fatigue and and at the extreme, 302 00:20:14.850 --> 00:20:16.230 it can lead people 303 00:20:16.530 --> 00:20:21.350 away from our site and end up not signing up, which is obviously what what we want to avoid. 304 00:20:21.945 --> 00:20:30.845 So some of the things that can go into this are if we have a sign up page that's difficult to find, you know, if we're not making the link to the sign up page, 305 00:20:31.225 --> 00:20:33.005 really apparent on our site, 306 00:20:33.465 --> 00:20:39.220 if our sign up page has way too much information, if it's really difficult to digest 307 00:20:39.600 --> 00:20:40.419 and understand, 308 00:20:40.960 --> 00:20:46.035 if there's a lot of verbiage on it, it's easy for people to kind of get lost in the weeds there. 309 00:20:46.755 --> 00:20:49.175 Another pitfall that some people fall into 310 00:20:49.555 --> 00:20:52.215 is if we're offering too many membership plans. 311 00:20:52.755 --> 00:21:00.615 We we think we're doing our potential members a service by offering them a bunch of different options that they can choose from trying to cater to everybody, 312 00:21:01.100 --> 00:21:08.560 But when we offer all those options, it's like when you go to a restaurant, you have a a massive menu with, you know, maybe a hundred different dishes. 313 00:21:08.780 --> 00:21:11.740 That just makes it even more difficult for us to choose what we want. 314 00:21:11.740 --> 00:21:13.600 So really wanna narrow that down. 315 00:21:14.060 --> 00:21:15.840 And then another one might be, 316 00:21:16.365 --> 00:21:20.925 if we require more than just an email address and a password for people to register. 317 00:21:20.925 --> 00:21:29.985 You know, when people are signing up, we really wanna get all that, essential information from them right away, but what we really wanna do is just get our foot in the door, 318 00:21:30.390 --> 00:21:37.990 let them sign up and register with their email address, their password, get that account created, and then we can move forward with asking for that additional info. 319 00:21:37.990 --> 00:21:41.610 So this is all stuff that we'll get into more detail within this presentation, 320 00:21:42.390 --> 00:21:44.975 but, generally, we wanna make the sign up process 321 00:21:45.355 --> 00:21:54.810 as easy as possible, and we want to avoid that paradox of choice, which is when we offer too many choices, people might end up not actually making that decision. 322 00:21:55.370 --> 00:22:00.430 So we've already convinced them to join at this point. They're on our site. They like what they see. 323 00:22:00.490 --> 00:22:04.190 They wanna sign up, so we don't wanna make it complicated for them. 324 00:22:05.050 --> 00:22:09.870 Offer three membership plans at most. We've talked about this in quite a few previous webinars, 325 00:22:10.595 --> 00:22:15.495 but this goes back to that restaurant menu analogy where we don't wanna offer 326 00:22:15.795 --> 00:22:19.735 too many choices for them, where it ends up just becoming confusing and overwhelming. 327 00:22:20.435 --> 00:22:22.695 Obviously, this will depend on the industry 328 00:22:23.320 --> 00:22:25.740 and the niche that your website's targeting, 329 00:22:26.360 --> 00:22:27.260 but, generally, 330 00:22:27.880 --> 00:22:29.260 three membership plans, 331 00:22:29.720 --> 00:22:32.780 will generally be good enough for most industries 332 00:22:33.160 --> 00:22:34.300 and target demos. 333 00:22:35.000 --> 00:22:42.175 So this is really where that decision fatigue can set in, and we wanna make that decision process for these prospective members 334 00:22:42.555 --> 00:22:43.615 really a no brainer. 335 00:22:44.155 --> 00:22:49.215 The fewer options that we're providing them, the faster they can make that decision and sign up. 336 00:22:49.515 --> 00:22:51.295 This is a big point that 337 00:22:51.610 --> 00:22:57.309 it's really easy to forget about, and we really try to reiterate this in a lot of the presentations we do 338 00:22:57.610 --> 00:23:04.590 regarding the the sign up and the registration page, is to only advertise the most important features that we're offering. 339 00:23:05.265 --> 00:23:07.765 When we're providing a a membership plan, 340 00:23:08.385 --> 00:23:11.125 oftentimes we're giving them a lot of functionality, 341 00:23:11.905 --> 00:23:18.630 but we really want to hone in on what specifics of the membership plan they're really signing up for. 342 00:23:18.710 --> 00:23:26.170 What makes it stand out from what other websites are offering or what the other membership plans that we're offering have. 343 00:23:26.550 --> 00:23:30.090 So we don't want to let these prospective members 344 00:23:30.470 --> 00:23:32.410 get bogged down in the unnecessary 345 00:23:32.870 --> 00:23:34.330 details. This is where 346 00:23:34.675 --> 00:23:38.935 our sign up page can really get pretty long and confusing and overwhelming. 347 00:23:39.395 --> 00:23:47.735 So we really wanna narrow it down to the important features that people are really signing up for and that they want and need, and we wanna make those features apparent. 348 00:23:48.110 --> 00:23:53.570 Whereas the other ones, we might not need to really shine a spotlight on at this point. 349 00:23:54.030 --> 00:23:56.930 And number two, simple and fast registration form. 350 00:23:57.310 --> 00:24:00.690 So the goal here is to allow members to register 351 00:24:01.150 --> 00:24:03.195 as fast as possible. Again, this isn't 352 00:24:03.595 --> 00:24:07.855 necessarily where they're filling out all the information for the that's gonna be going on their profile. 353 00:24:08.154 --> 00:24:09.695 It's just creating that 354 00:24:10.075 --> 00:24:10.975 member account. 355 00:24:11.595 --> 00:24:16.014 So we really wanna keep that default registration form. For the 356 00:24:16.315 --> 00:24:18.014 free membership accounts, 357 00:24:18.470 --> 00:24:27.290 that's all it asks for is an email and a password and obviously a confirmation for both of those fields, but that that's all the information we're initially asking for. 358 00:24:27.510 --> 00:24:29.610 On, paid membership plan, 359 00:24:30.070 --> 00:24:33.450 we will have those additional form fields for collecting that 360 00:24:33.755 --> 00:24:36.335 form of payment, credit card, debit card information. 361 00:24:36.875 --> 00:24:41.935 But, generally, we don't want to add any other fields to these two sign up forms. 362 00:24:42.075 --> 00:24:47.775 We just wanna, again, get our foot in the door, get that account registered, and then we can move forward with asking for 363 00:24:48.299 --> 00:24:49.360 additional information. 364 00:24:50.059 --> 00:24:54.720 So, again, reduce that friction, get our foot in the door. We already have them hooked. 365 00:24:54.860 --> 00:25:00.139 We don't want to make this process any more difficult or any more time consuming than it has to be. 366 00:25:00.139 --> 00:25:02.559 We wanna get that member account created. 367 00:25:03.245 --> 00:25:05.985 So just just to backtrack, you know, probably 368 00:25:06.365 --> 00:25:09.005 most of us are gonna have different membership plans. Some of us don't. 369 00:25:09.005 --> 00:25:11.425 We just have that one for the initial registration. 370 00:25:12.205 --> 00:25:15.425 But when you do offer multiple membership plans, 371 00:25:15.740 --> 00:25:23.360 again, as as David was mentioning to keep these pages short and direct, we really wanna get them to these registration pages as quickly as possible. 372 00:25:23.740 --> 00:25:26.400 Once they've made a decision that, okay, I wanna register, 373 00:25:26.940 --> 00:25:30.240 you wanna help facilitate that as smoothly as possible. 374 00:25:30.300 --> 00:25:33.895 So your our ultimate goal is to get them to this page, 375 00:25:34.195 --> 00:25:37.255 but only after we know that they've seen a few assets 376 00:25:37.715 --> 00:25:41.075 that are going to motivate them to want to say, okay. 377 00:25:41.075 --> 00:25:44.135 I wanna fill out this form, and I wanna continue with the process. 378 00:25:44.490 --> 00:25:46.190 Let's see what's behind the door. 379 00:25:46.970 --> 00:25:47.470 So 380 00:25:47.850 --> 00:25:50.750 really the goal is to get them to this page as quickly as possible, 381 00:25:51.210 --> 00:25:56.510 but we have to we're assuming that we've already convinced them to move along with the sign up process, 382 00:25:56.885 --> 00:26:00.005 and we wanna make this process as, smooth as possible. 383 00:26:00.005 --> 00:26:05.545 So again, minimum input fields just to get that email and account registered on the site. 384 00:26:06.245 --> 00:26:10.820 That's right. And if we really wanna take this a step further, we do have a previous, 385 00:26:11.200 --> 00:26:16.020 tip of the week where we talked about adding confidence boosters to the checkout pages. 386 00:26:16.400 --> 00:26:22.660 So if you wanna dive into that, we'll go ahead and, I'll share the link in the, in the chat here. 387 00:26:22.720 --> 00:26:27.054 So if you want to take a look at that, you're more than welcome to. But that's a good way. 388 00:26:27.054 --> 00:26:30.434 Again, we don't want to add any additional new information 389 00:26:30.894 --> 00:26:34.095 that might complicate the signup process because we already have them. 390 00:26:34.095 --> 00:26:40.530 This just might be where you want to add maybe one or two extra confidence boosters, maybe a testimonial just to really reinforce 391 00:26:41.070 --> 00:26:44.050 the fact that they're making the right decision signing up. 392 00:26:44.430 --> 00:26:49.090 And the next tip, faster sign ups with Facebook and Google. So this isn't necessary. 393 00:26:49.695 --> 00:26:54.115 This is just something that might make the lives of your members a little bit easier. 394 00:26:54.575 --> 00:26:57.075 Again, our goal here is to reduce that friction 395 00:26:57.455 --> 00:27:00.034 and speed up this sign up process. 396 00:27:00.575 --> 00:27:06.880 So the one click social login add on, it provides, you know, that quick and easy registration process for users 397 00:27:07.180 --> 00:27:11.020 by giving them the ability to register with their Facebook account or their Google account. 398 00:27:11.020 --> 00:27:18.395 And oftentimes, we're already logged into either if we have one of those accounts or both, we're already logged in to them on our computers anyway. 399 00:27:18.855 --> 00:27:21.355 So when somebody comes to your registration page, 400 00:27:21.655 --> 00:27:25.674 they can click one of those buttons, whichever one they want to register with, 401 00:27:25.975 --> 00:27:27.595 and your website will automatically 402 00:27:27.895 --> 00:27:28.395 capture, 403 00:27:28.934 --> 00:27:31.595 that person's first name, last name, and their email address. 404 00:27:31.950 --> 00:27:34.529 And then when they come back to your site in the future, 405 00:27:34.830 --> 00:27:42.350 when they go to log in, they can just click log in with Facebook or Google, whichever they registered with, and they can log in really easily that way. 406 00:27:42.350 --> 00:27:44.130 So, again, not necessary, 407 00:27:44.745 --> 00:27:47.785 but it would speed up that registration process. 408 00:27:47.785 --> 00:27:52.265 And if you are part of the VIP add ons club, you do already have this add on. 409 00:27:52.265 --> 00:27:58.045 So, if it's not activated, if you're not using it, you might want to, consider turning that on. 410 00:27:59.410 --> 00:28:02.390 And the next tip is to ask for the bare minimum 411 00:28:02.930 --> 00:28:06.230 of information. When a new member signs up, 412 00:28:06.770 --> 00:28:07.570 that's great. 413 00:28:07.570 --> 00:28:12.870 We we have their email address at the very least, but we still need them to complete their profile, 414 00:28:13.255 --> 00:28:18.715 especially if they're registering for a membership plan that will be publicly listed on your site. 415 00:28:19.015 --> 00:28:24.875 We need them to add in that additional information into their profile, you know, about their business, about their practice, 416 00:28:25.870 --> 00:28:32.770 all that other information so that they can get found on your site and then also so that it benefits your site in terms of the 417 00:28:33.150 --> 00:28:37.010 profile page being listed in search results and and everything like that. So 418 00:28:37.390 --> 00:28:41.205 once we have the new member registered on our site, 419 00:28:41.765 --> 00:28:44.184 we don't want them to get that form fatigue 420 00:28:44.485 --> 00:28:50.585 and end up abandoning their account because at this point, especially if it's a free account, all they've done is they've registered. 421 00:28:50.804 --> 00:28:54.024 So they wouldn't be necessarily losing anything if they saw 422 00:28:54.480 --> 00:29:02.340 a long form, say, you know, with a couple dozen questions fields that you want them to fill out and say, oh, this isn't really worth my time. 423 00:29:02.720 --> 00:29:06.640 I'll just delete my account or I'll just I'll just abandon it and forget about it. 424 00:29:06.640 --> 00:29:08.980 That's not what we want to happen. So 425 00:29:09.424 --> 00:29:17.205 one way to go around this is if you do need to ask for a lot of information from your members, which, again, in certain industries, 426 00:29:17.665 --> 00:29:19.205 this could be totally necessary. 427 00:29:19.985 --> 00:29:23.845 What you might wanna do then is only make the absolutely 428 00:29:24.700 --> 00:29:25.840 necessary information 429 00:29:26.540 --> 00:29:27.680 required fields. 430 00:29:28.060 --> 00:29:34.480 So this way we still are asking for all this information that we may need, but we're not preventing 431 00:29:35.100 --> 00:29:35.920 the member's 432 00:29:36.220 --> 00:29:36.720 profile, 433 00:29:37.500 --> 00:29:39.625 from getting complete and listed 434 00:29:40.085 --> 00:29:42.265 if they don't wanna take the time 435 00:29:42.885 --> 00:29:43.705 to submit, 436 00:29:44.085 --> 00:29:46.105 all those form fields immediately. 437 00:29:46.245 --> 00:29:51.210 Maybe they'll come back, you know, later in the day when they have some extra free time or the following day 438 00:29:51.529 --> 00:29:53.549 and add that additional information 439 00:29:54.250 --> 00:29:55.309 to their profile. 440 00:29:55.850 --> 00:30:03.630 In the welcome email or in a follow-up email, you can always remind them to make sure that their profile is completed and that all the forms are filled out. 441 00:30:04.174 --> 00:30:08.035 But an easy way to still ask for a lot of information 442 00:30:08.415 --> 00:30:10.115 but not necessarily 443 00:30:10.735 --> 00:30:12.835 give our new members form fatigue 444 00:30:13.135 --> 00:30:15.554 is to not make all those fields required. 445 00:30:16.575 --> 00:30:18.174 And and what's important is, 446 00:30:19.130 --> 00:30:19.790 you know, 447 00:30:20.330 --> 00:30:26.510 when somebody is signing up to a site, they're they're making a commitment, they're making an investment in their time, 448 00:30:26.970 --> 00:30:29.930 and and also emotionally, they're they're getting invested in the site. 449 00:30:29.930 --> 00:30:33.975 And one of the best ways to do that is to give them those small wins, 450 00:30:34.515 --> 00:30:36.294 that aren't so daunting. So, 451 00:30:36.914 --> 00:30:42.934 the shorter some of these forms are that they're filling out, and the easier the process is. We are, 452 00:30:43.875 --> 00:30:52.920 actually inherently giving them small wins, which boost their emotional confidence to continue using the site, because it it appears that it's easy to use. 453 00:30:53.380 --> 00:30:57.480 They're having, again, the success in completing the different steps. 454 00:30:57.780 --> 00:31:02.475 And what's even cooler, and I'm gonna get out of this slide real quick, David, is 455 00:31:03.035 --> 00:31:07.615 maybe and and just to it's a little bit of extra work, but you can have 456 00:31:09.515 --> 00:31:11.934 different fields that different membership plans 457 00:31:12.875 --> 00:31:18.260 fill out. Let me find this article here. Here we go. How to customize member profile, 458 00:31:19.280 --> 00:31:24.020 form fields for your target market and actually based on, the membership level. 459 00:31:24.160 --> 00:31:25.700 So maybe the basic members, 460 00:31:26.400 --> 00:31:33.135 not only do they not see certain fields, but they don't get to fill out additional information that may be public on, 461 00:31:33.435 --> 00:31:34.175 their profile. 462 00:31:34.235 --> 00:31:39.835 So maybe it's a business, but you really don't even let them fill in important stuff that maybe premium members get to fill in. 463 00:31:39.835 --> 00:31:41.295 So you want them to upgrade 464 00:31:41.650 --> 00:31:43.890 in order to fill out those fields. 465 00:31:43.890 --> 00:31:50.150 So your basic or free member sign ups, yeah, they actually can only fill out basic and free information. 466 00:31:50.290 --> 00:31:53.910 And if they want to add and decorate their profiles more, 467 00:31:54.690 --> 00:31:57.645 then then have them opt in to upgrade 468 00:31:58.105 --> 00:32:03.165 their plan to get that more decorated profile by being able to add more information, 469 00:32:04.025 --> 00:32:05.565 to their listings. So 470 00:32:05.865 --> 00:32:12.570 bare minimum for initial and basic sign ups is a great idea, and then make it a positive thing that they can upgrade. 471 00:32:13.110 --> 00:32:18.330 And, when they upgrade, they'll be able to again decorate their profile with valuable data that, 472 00:32:18.710 --> 00:32:22.890 potential visitors might want to see or learn about that specific business. 473 00:32:23.995 --> 00:32:28.414 Excellent. And throwing a curveball at you. Sometimes this friction, 474 00:32:28.955 --> 00:32:33.934 generally, we do want to avoid it, but sometimes it might be something that we want to embrace. 475 00:32:34.235 --> 00:32:39.375 Not all the time, but sometimes. So some of the reasons why it may be good to actually embrace 476 00:32:39.750 --> 00:32:41.850 a little bit of friction in the sign up process 477 00:32:42.230 --> 00:32:44.490 is that it has the potential to prequalify 478 00:32:45.270 --> 00:32:46.970 our users and our members. 479 00:32:47.270 --> 00:32:50.970 If we have maybe an exclusive membership site 480 00:32:51.270 --> 00:32:55.290 or one that's has a really specific niche or target industry, 481 00:32:55.725 --> 00:32:56.465 target demographic, 482 00:32:57.005 --> 00:33:01.505 we might want to really make sure that the members that we're accepting 483 00:33:02.045 --> 00:33:03.265 meet certain criteria. 484 00:33:03.885 --> 00:33:05.585 And so if we add that friction 485 00:33:05.885 --> 00:33:10.705 and don't make it quite as easy for people to sign up on their own or at the very least 486 00:33:11.005 --> 00:33:18.039 get publicly listed on your site on their own, then that can make it easier for us to prequalify those members 487 00:33:18.340 --> 00:33:21.240 before they're publicly viewable on our sites. 488 00:33:22.100 --> 00:33:22.679 It also, 489 00:33:23.140 --> 00:33:27.000 by doing that, can maintain a higher level of quality within our community. 490 00:33:27.755 --> 00:33:31.695 Again, this kind of depends on whether you're going after quality over quantity 491 00:33:31.995 --> 00:33:35.215 or quantity over quality in terms of our members. 492 00:33:35.595 --> 00:33:40.735 It really just depends on what our what your goals are with your membership site and your community as a whole. 493 00:33:41.029 --> 00:33:46.330 But another reason why we may want to embrace friction in the sign up process is that it has the potential, 494 00:33:46.630 --> 00:33:53.450 if there's not too much of it, just a little bit, to add a a little bit of red tape which can give the feeling of exclusivity. 495 00:33:54.065 --> 00:33:58.565 So this plays into that first one a little bit that it prequalifies users 496 00:33:59.105 --> 00:34:03.445 and when something's exclusive, it's a little bit more difficult to gain entry to. 497 00:34:03.585 --> 00:34:07.045 That can make it a little bit more interesting, a little bit more enticing 498 00:34:07.440 --> 00:34:10.579 for, some people who may be already interested 499 00:34:11.040 --> 00:34:11.699 in joining. 500 00:34:12.079 --> 00:34:16.420 Now I think it's important to clarify that in this scenario, 501 00:34:17.119 --> 00:34:19.940 we don't mean friction in the sense that, 502 00:34:20.319 --> 00:34:22.425 it's actually difficult to sign up. 503 00:34:22.425 --> 00:34:29.805 People can't find your registration link or, you know, you're providing them with forms with dozens of fields that they need to fill out. 504 00:34:29.945 --> 00:34:31.005 In this scenario, 505 00:34:31.545 --> 00:34:39.489 that red tape, that friction is more in line of maybe going through a vetting process or making sure that they meet certain criteria 506 00:34:39.870 --> 00:34:40.370 before, 507 00:34:40.670 --> 00:34:45.170 we approve their listing, things like that, which which truly do make it feel a little bit more exclusive 508 00:34:45.550 --> 00:34:49.410 and that we really do care about the the quality and the types of numbers 509 00:34:49.905 --> 00:34:50.405 that 510 00:34:50.705 --> 00:34:53.925 are registered in our community and that are publicly viewable, 511 00:34:54.625 --> 00:34:55.445 on our websites. 512 00:34:56.385 --> 00:34:57.045 And then 513 00:34:57.345 --> 00:35:00.565 the final one is that this can get users invested 514 00:35:00.945 --> 00:35:01.765 both emotionally 515 00:35:02.225 --> 00:35:09.390 as well as with their time in terms of of what they're committing in order to create their account on your site and be registered. 516 00:35:10.010 --> 00:35:11.630 And so if they're 517 00:35:12.250 --> 00:35:12.750 investing 518 00:35:13.290 --> 00:35:16.349 this emotional energy and this time upfront, 519 00:35:17.045 --> 00:35:19.785 then we already know that they're interested and they're probably committed 520 00:35:20.325 --> 00:35:23.225 and they've already made this kind of investment upfront, 521 00:35:23.685 --> 00:35:27.945 then they're more than likely to end up paying for a premium membership in the end. 522 00:35:28.085 --> 00:35:33.849 So, again, we don't always want to introduce friction into the sign up process, but 523 00:35:34.230 --> 00:35:39.130 depending on what our goals are, it may be beneficial at times to strategically 524 00:35:39.750 --> 00:35:42.410 introduce a little bit of friction or red tape, 525 00:35:42.710 --> 00:35:44.089 into the sign up process. 526 00:35:45.045 --> 00:35:47.684 Awesome. This was a great, bonus slide here, David. 527 00:35:47.684 --> 00:35:52.345 Thanks for it's it's good to highlight this because, it's good to note that, again, in some industries, 528 00:35:52.645 --> 00:35:56.025 based on what industry standards are or what the expectation is, 529 00:35:56.325 --> 00:36:01.859 you may wanna create that friction. And it could be simple as request to join our site form. 530 00:36:01.859 --> 00:36:07.480 So they fill out a form requesting to join the site, then you send them like another application 531 00:36:08.020 --> 00:36:09.800 form, tell us about yourself. 532 00:36:10.260 --> 00:36:14.839 But now they're you're kind of reeling them in, and then after they tell tell you about themselves, 533 00:36:15.355 --> 00:36:16.895 maybe through a whatever 534 00:36:17.275 --> 00:36:24.975 number of input field form that you send them, then you tell them if they've been approved or not and the pricing plans on how to join. 535 00:36:25.275 --> 00:36:28.655 Because now that you're you're taking them through through the, the hoops. 536 00:36:29.079 --> 00:36:32.059 And again, as David mentioned here, you're getting them both emotionally 537 00:36:32.680 --> 00:36:35.420 invested and with their time as well. So, 538 00:36:35.799 --> 00:36:38.220 something to consider. A little more high touch 539 00:36:38.599 --> 00:36:41.960 doing that method where you're going to manually approve every sign up. 540 00:36:41.960 --> 00:36:49.795 But, with that, we've covered this in previous webinars, you can actually charge a slightly higher price point for your membership plan because, 541 00:36:50.255 --> 00:36:54.035 again, you're a little bit more hands on, you're curating the community a bit more, 542 00:36:54.335 --> 00:36:57.075 and people will pay a premium for that type of 543 00:36:57.560 --> 00:36:59.020 behavior within a community. 544 00:36:59.960 --> 00:37:02.700 Alright. We can now take some questions. 545 00:37:03.320 --> 00:37:05.420 Milorad, if I pronounced that correctly. 546 00:37:06.040 --> 00:37:07.500 How are you guys? Excellent. 547 00:37:07.960 --> 00:37:12.675 I just came a little late to this webinar. Sorry. I missed your email. I did have a few questions. 548 00:37:12.675 --> 00:37:16.275 I have a couple of directories going. Okay. And I was wondering if, 549 00:37:16.995 --> 00:37:22.775 as far as the customization goes, I guess I have to watch a few more tutorials on how to manage the interface. 550 00:37:22.995 --> 00:37:24.535 Once I switch my theme, 551 00:37:24.915 --> 00:37:31.090 can I revert it back to the original theme without compromising any of the graphics or the layout that was done previously? 552 00:37:32.110 --> 00:37:33.330 Yeah. So I think, 553 00:37:33.869 --> 00:37:37.630 I'm not gonna do any changes here, but if you go to your design settings 554 00:37:38.785 --> 00:37:39.285 Right. 555 00:37:39.745 --> 00:37:42.245 You should have a, a backup 556 00:37:42.945 --> 00:37:47.845 so you can revert your design settings up to the last 10 saves that you did. 557 00:37:48.545 --> 00:37:49.905 So if you yeah. 558 00:37:49.905 --> 00:37:54.119 And it will just revert your design settings exactly as they were at this day and time. 559 00:37:54.119 --> 00:37:58.280 So if you're playing around with it and you're not yeah. Exactly. The images and everything. 560 00:37:58.280 --> 00:38:01.900 So if you're not happy with a recent change you did, but you did a bunch of changes, 561 00:38:02.920 --> 00:38:07.260 you can I would just you could just refer to this backup option here and restore the backup? 562 00:38:07.875 --> 00:38:08.375 Okay. 563 00:38:08.675 --> 00:38:11.155 Another question. And now that my questions are coming out. 564 00:38:11.155 --> 00:38:16.215 So when people actually let's say they do the leads, the lead generation feature, 565 00:38:16.995 --> 00:38:22.035 is there a way that they can do it automatically without me authorizing it or even, like, the actual 566 00:38:22.720 --> 00:38:23.920 sometimes they do the ratings. 567 00:38:23.920 --> 00:38:26.740 You know, there's other things that people contribute to the websites. 568 00:38:27.280 --> 00:38:31.220 Do I always have to be in the middle? Like, do we do you always have to authenticate 569 00:38:31.760 --> 00:38:34.020 every action that the members do? 570 00:38:34.560 --> 00:38:40.055 No. Actually, most things you can just make it everything is approved or the member does it. 571 00:38:40.055 --> 00:38:43.435 So what you may want is the automatic lead matching add on. 572 00:38:44.135 --> 00:38:49.115 And Right. With this, if if a visitor comes to the site and submits a lead, 573 00:38:49.575 --> 00:38:51.675 let's say they go to John Smith's profile, 574 00:38:52.520 --> 00:38:55.079 you can make rules for we call that a direct lead. 575 00:38:55.079 --> 00:38:58.619 If if you're on John Smith's profile, he's a he's a pet care provider, 576 00:38:59.079 --> 00:39:03.900 and you you submit a lead, that's a direct lead to John Smith. There are settings 577 00:39:04.440 --> 00:39:07.980 on how John Smith can purchase or receive that lead, 578 00:39:08.305 --> 00:39:10.245 And then there are additional settings, 579 00:39:10.785 --> 00:39:13.125 other people who are in the same location, 580 00:39:13.825 --> 00:39:17.845 similar location radius, and are also pet care providers in this example. 581 00:39:18.065 --> 00:39:23.205 They can also get the lead and choose to purchase it if you want to allow for that to happen. 582 00:39:23.480 --> 00:39:27.660 So what's really cool about the automatic lead matching is when it's when it's working, 583 00:39:28.119 --> 00:39:29.500 you know, on all cylinders, 584 00:39:30.200 --> 00:39:31.819 visitors are coming to your site, 585 00:39:32.200 --> 00:39:33.339 a lead is created, 586 00:39:33.720 --> 00:39:37.945 three, four, five members are purchasing the same lead. You know, that's kind of normal. 587 00:39:37.945 --> 00:39:41.865 Like I I would say no more than three, four, five allowed purchases per lead. 588 00:39:41.865 --> 00:39:43.325 That's a setting you can choose. 589 00:39:43.945 --> 00:39:52.125 So if you're selling a lead for $10, you can make, you know, up to 30 whatever it might be for your industry, you can make, you know, $30 a lead selling it to three people. 590 00:39:52.430 --> 00:40:00.050 And you can edit all the emails to set the right expectations, letting the members know that it's not a guarantee for a job, it's an opportunity for a job. 591 00:40:00.110 --> 00:40:05.090 You can let the you can let the visitor know that they may be contacted by up to three professionals, 592 00:40:06.125 --> 00:40:09.665 for their request. So just editing some of those email templates. 593 00:40:10.125 --> 00:40:18.145 And and the best way to experience it is submit a make a sample member for yourself and submit a lead yourself and see the emails that are coming through the system. 594 00:40:18.660 --> 00:40:23.619 And and then you can find them in the email templates area to to modify them if you need to modify them. 595 00:40:23.619 --> 00:40:26.920 I think some of the the default text in there works perfectly fine. 596 00:40:27.700 --> 00:40:31.160 Yeah. Because I noticed I I feel like I was doing more admin work. 597 00:40:31.345 --> 00:40:37.605 Every time the members were doing trying to contact each other or there was, like, an automatic lead that was generated, 598 00:40:37.905 --> 00:40:41.925 it's like I had to release it or approve it for it to go through. 599 00:40:41.985 --> 00:40:44.325 Am I mixing this up with something else perhaps? 600 00:40:46.140 --> 00:40:46.380 No. 601 00:40:46.380 --> 00:40:51.440 Do do you wanna check one of the settings on your site and we could just make sure that it's set to automatically 602 00:40:51.740 --> 00:40:52.400 do everything? 603 00:40:53.020 --> 00:40:56.060 We can check one of the Sure. Yeah. We can do that. Okay. 604 00:40:56.060 --> 00:40:59.535 So let's let's check out mydentalbusinessdirectory.com. 605 00:40:59.934 --> 00:41:05.214 I'm just gonna check your lead settings and, make sure that the automation options are enabled. 606 00:41:05.214 --> 00:41:06.994 So go to manage leads, 607 00:41:08.655 --> 00:41:14.655 and, we'll go to this is the auto match workflows, which is the different rules for your auto match settings. 608 00:41:14.655 --> 00:41:18.140 So let's get one main action. That's fine. That's how they all start. 609 00:41:18.920 --> 00:41:19.420 Uh-huh. 610 00:41:19.560 --> 00:41:23.000 You really don't need more unless you're doing different things for different membership levels. 611 00:41:23.000 --> 00:41:27.960 So, when a member receives oh, so automatically match leads to qualified members. That's set to yes. 612 00:41:27.960 --> 00:41:33.115 So when a member receives a direct lead, a member should receive direct leads immediately. Yes. 613 00:41:33.735 --> 00:41:35.995 Do you want it to be a preview or complete? 614 00:41:36.375 --> 00:41:41.495 Preview means it only shows them a a a what their request is, not the email and phone number. 615 00:41:41.495 --> 00:41:44.700 Complete would show them their email and the phone number of the visitor on it. 616 00:41:44.700 --> 00:41:46.400 So if you want them to pay for the lead, 617 00:41:47.020 --> 00:41:49.040 most likely you wanna set this to preview. 618 00:41:49.660 --> 00:41:54.079 So this is all this is all set up correctly. If you if copy admin, 619 00:41:54.619 --> 00:41:58.575 admin on the email, you probably don't need that. You probably get cc'd a lot. 620 00:41:58.974 --> 00:42:01.474 Indirect leads, when it's matching leads with, 621 00:42:02.575 --> 00:42:04.675 members who also match the criteria, 622 00:42:05.295 --> 00:42:07.535 members should receive indirect leads, yes. 623 00:42:07.535 --> 00:42:11.980 Notification type preview, everything is set up correctly here for you. Okay. 624 00:42:11.980 --> 00:42:15.040 So it's set up so I'm not missing anything on that end then. Okay. 625 00:42:15.660 --> 00:42:20.860 Yeah. You're good. So, basically, I would set, members should receive direct leads immediately. Yes. 626 00:42:20.860 --> 00:42:25.180 Preview is generally what you'd want. And indirect leads, members should receive indirect leads. 627 00:42:25.180 --> 00:42:29.435 Yes. And then lastly, you want automatically match leads on the first tab. 628 00:42:29.575 --> 00:42:33.835 Automatically match leads with qualified members. To qualified members, set that to yes. 629 00:42:33.974 --> 00:42:39.355 And the system will take care of everything. As leads come in, members will get notified via email, 630 00:42:39.734 --> 00:42:42.359 and and even if you wanted to take it a step further, 631 00:42:43.060 --> 00:42:44.280 I believe there are 632 00:42:44.660 --> 00:42:45.160 SMS 633 00:42:45.460 --> 00:42:45.960 options, 634 00:42:46.980 --> 00:42:49.640 here. Third party under additional notifications, 635 00:42:50.500 --> 00:42:55.155 you would need to pay for forgot what the solution is called off the top of my head. 636 00:42:55.875 --> 00:42:57.975 But this would send text notifications 637 00:42:58.355 --> 00:43:03.315 to members when they receive leads. So this is gives more like Wow. Yeah. 638 00:43:03.315 --> 00:43:06.355 So it takes it to the next level. It's a third party provider. 639 00:43:06.355 --> 00:43:09.815 But, this is if if you start getting a lot of leads and want your members 640 00:43:10.270 --> 00:43:13.730 to get Good to know. On their cell phones, there's SMS options here. 641 00:43:14.270 --> 00:43:17.390 That's excellent. Thank you so much. One more thing. I don't wanna take up more time. 642 00:43:17.390 --> 00:43:21.330 Maybe perhaps I can watch another tutorial on this. How is the SEO 643 00:43:21.630 --> 00:43:23.170 integrated with the actual, 644 00:43:23.550 --> 00:43:24.050 brilliant 645 00:43:24.510 --> 00:43:25.010 directories? 646 00:43:25.535 --> 00:43:26.895 Is it a good SEO platform? 647 00:43:26.895 --> 00:43:33.475 Do we have to do a lot of work on our end or still Google has to kind of, kick in and we have to do a lot of analytics there? 648 00:43:33.615 --> 00:43:34.915 I personally oversaw 649 00:43:35.375 --> 00:43:38.115 all of the SEO that's built into the platform. 650 00:43:38.850 --> 00:43:44.230 So on a page level or on search results pages, or our member profile pages, 651 00:43:44.690 --> 00:43:45.990 a lot of them are templates. 652 00:43:46.050 --> 00:43:51.495 So like your member search results pages, you know, if it's search results for California or New York, 653 00:43:51.975 --> 00:43:55.915 yes we wanted to say something, we wanted to say California or New York. 654 00:43:56.295 --> 00:43:58.875 But when you come into the SEO templates, 655 00:43:59.655 --> 00:44:02.155 there's you can really get very granular 656 00:44:03.415 --> 00:44:04.395 for the different 657 00:44:05.170 --> 00:44:09.910 the SEO. So for example, search results when it's they're only searching a country. 658 00:44:10.530 --> 00:44:11.430 You can edit 659 00:44:11.730 --> 00:44:16.230 the SEO meta tags and you can use variables such as country name, 660 00:44:16.690 --> 00:44:18.630 profession is the top level category, 661 00:44:19.085 --> 00:44:21.664 you know, things like that. So there are we do have documentation 662 00:44:21.964 --> 00:44:24.625 on this as well as social media sharing, 663 00:44:25.005 --> 00:44:25.984 here as well. 664 00:44:26.444 --> 00:44:29.664 And and also want to take it a step further, 665 00:44:30.525 --> 00:44:32.625 when you're doing your web page builder, 666 00:44:33.579 --> 00:44:34.960 just create a new page. 667 00:44:35.900 --> 00:44:41.440 Just to make it easier for everyone, you can designate a specific h one title and h two title, 668 00:44:42.059 --> 00:44:44.480 as well as the SEO settings for 669 00:44:45.099 --> 00:44:47.280 an individual landing page that you're 670 00:44:47.835 --> 00:44:48.335 creating. 671 00:44:48.875 --> 00:44:53.115 But all the default pages out of the box, we've already established the main SEO. 672 00:44:53.115 --> 00:44:57.115 So there's no SEO missing even in all the images that display throughout your site. 673 00:44:57.115 --> 00:45:01.295 They all have alt tags that correspond to what the image represents. 674 00:45:02.040 --> 00:45:07.400 So really the only I mean, you can get in there and and do further customizations to the default SEO. 675 00:45:07.400 --> 00:45:09.080 It's, you know, it is encouraged to do that. 676 00:45:09.080 --> 00:45:11.400 Would you suggest that I do that or leave it at default? 677 00:45:11.400 --> 00:45:14.940 Because so far, my SEO has been great, especially when you image search. 678 00:45:15.095 --> 00:45:19.674 It really does a thorough job on that. You can always go in and squeeze in an extra keyword. 679 00:45:20.615 --> 00:45:27.115 You know, again I don't know, you know, you don't wanna you don't wanna spam your keyword or or the SEO a bit but 680 00:45:27.840 --> 00:45:29.600 if it's performing well it's good. 681 00:45:29.760 --> 00:45:40.480 The member profile pages you know, members will can after a while can Google their name and most of the time their brilliant directories pro their you know the profile on their your site will start showing up for their name. 682 00:45:40.480 --> 00:45:42.180 It just takes a little bit of time. 683 00:45:43.255 --> 00:45:46.955 But that's those are the kind of results we're seeing with SEO and the platform. 684 00:45:47.335 --> 00:45:50.955 Excellent. So there's nothing really to do extra on our end. It's already implemented 685 00:45:51.415 --> 00:45:56.090 with you guys doing a good job on on the on the actual back end side. Correct. Correct. 686 00:45:56.090 --> 00:45:56.970 I'd I'd say so. 687 00:45:56.970 --> 00:46:01.790 You can always enhance further, but, I'd say that what comes out of the box is pretty great. 688 00:46:01.930 --> 00:46:05.050 Thank you very much. I really appreciate your help. You guys are doing a great job. Thank you. 689 00:46:05.050 --> 00:46:07.710 Happy New Year, guys. You guys are awesome. You too. 690 00:46:08.090 --> 00:46:10.090 Alright. Good actually, great questions there. 691 00:46:10.985 --> 00:46:15.225 Let's see who else has their hand up. We actually learned a little bit there from, from him. 692 00:46:15.225 --> 00:46:17.965 Alright. We got Rich. How you doing, Rich? 693 00:46:18.505 --> 00:46:21.545 Yeah. It's Rich, from Atlanta with the, podcasters directory. Right. Right. 694 00:46:21.545 --> 00:46:24.045 Just one quick, quick follow-up question to the 695 00:46:24.700 --> 00:46:27.900 member leads in those, settings that you were looking at. Mhmm. 696 00:46:27.900 --> 00:46:35.360 From what I'm seeing is it looks like when the member group receives a lead, they get, like I just give them basic information instead of complete information, 697 00:46:35.660 --> 00:46:39.495 but it sends an email with the person's contact information, email, and so forth. 698 00:46:39.575 --> 00:46:42.555 Is there a way that, you know, they can just get, like, a 699 00:46:42.855 --> 00:46:45.835 embedded, you know, link to go right to that person's profile 700 00:46:46.375 --> 00:46:49.515 instead of being able to, you know, contact them by email? 701 00:46:49.655 --> 00:46:56.670 Because it looks like the email that, you know, I've seen that I get copied on as the admin, it has, you know, here's Jason's 702 00:46:57.050 --> 00:47:00.510 and here's his email. It's just, you know, kinda it kinda bypasses them. 703 00:47:00.570 --> 00:47:02.110 You know, like, when you get a LinkedIn, 704 00:47:02.970 --> 00:47:09.150 since, you know, someone is connected with you on LinkedIn, it sends you to the LinkedIn member's profile, not to, like, their email address. 705 00:47:09.610 --> 00:47:17.595 Well, when a member purchases the lead or accepts the lead, the person who submitted the lead in the first place, the visitor, the consumer will call, 706 00:47:18.455 --> 00:47:22.795 they get an email saying you've been matched with so and so. Right? Right. 707 00:47:23.255 --> 00:47:25.015 To my knowledge, that email 708 00:47:25.940 --> 00:47:29.080 I'm I'm trying to think off the top of my head if it should or should not 709 00:47:29.540 --> 00:47:31.000 include the email address. 710 00:47:31.940 --> 00:47:35.780 You're saying you just want it to link to their profile page. Yeah. 711 00:47:35.780 --> 00:47:37.800 You know, the email template that I'm seeing, 712 00:47:38.340 --> 00:47:43.174 because I get copied as the admin, and it just says, here's Susan. Here's Jason's information. 713 00:47:43.474 --> 00:47:47.734 And it just has, like, you know, your name and then your email as if to just, 714 00:47:48.755 --> 00:47:50.535 bypass the whole website process. 715 00:47:50.914 --> 00:47:55.875 So it What so what I'd recommend doing is let's let's identify what that email is. Hang on. 716 00:47:55.875 --> 00:47:58.270 There's a a few related to leads here. 717 00:47:59.530 --> 00:48:02.590 Here, lead visitor match. This is this is the email here. 718 00:48:02.970 --> 00:48:08.030 So this is the email that the here is my contact information, and then it's filled in here. Right? 719 00:48:08.250 --> 00:48:10.270 So I would email support, 720 00:48:10.695 --> 00:48:12.715 and this is the name of the email template. 721 00:48:13.255 --> 00:48:17.095 Now you bring up a really good point here. This is lead visitor match. 722 00:48:17.095 --> 00:48:22.955 And show them an example of, you know, it's showing all the this information. All I wanted to do is 723 00:48:23.289 --> 00:48:28.430 not show this information, just provide a link to the member's profile page that they've been matched with. 724 00:48:28.890 --> 00:48:33.529 Yeah. Kinda like on LinkedIn. Like, when, Yeah. You know, I send an invite to, hey, Jason. 725 00:48:33.529 --> 00:48:36.829 We gotta connect on LinkedIn. LinkedIn says, hey. You got a new connection. 726 00:48:37.255 --> 00:48:37.755 Perfect. 727 00:48:38.135 --> 00:48:41.275 I totally get it. I'm with you. So so so I would email support. 728 00:48:41.655 --> 00:48:44.155 Challenge them challenge them with that question 729 00:48:44.615 --> 00:48:46.055 and and see what they say. 730 00:48:46.055 --> 00:48:49.655 And if you want, start a discussion in Facebook because I'm curious to see also. 731 00:48:49.655 --> 00:48:52.460 I don't think it would be too difficult to do that, 732 00:48:52.920 --> 00:48:54.700 and just include a link to the member's 733 00:48:55.080 --> 00:48:56.220 profile page because 734 00:48:56.520 --> 00:49:00.760 I I think it would be pretty straightforward actually, and this would be the the the email to edit. 735 00:49:00.760 --> 00:49:06.060 So you would just say here is a link to my profile and then put the link here and see here's my contact information. 736 00:49:06.345 --> 00:49:16.105 So just, yeah, email the support team, show them what you're seeing, and then show them what you want it to be instead, which is just the link to the member's profile page, and they might have a direct answer there for you. 737 00:49:16.105 --> 00:49:22.045 And, I'd like if you wanna post that in the Facebook group also, we can follow the discussion until it's resolved for you. 738 00:49:22.640 --> 00:49:26.080 Awesome. Appreciate it, man. Alright. Yeah. I know you're, almost out of time. 739 00:49:26.080 --> 00:49:30.480 So been enjoying all the Wednesday webinars all year long. Look forward to 2021. 740 00:49:30.480 --> 00:49:34.020 You guys are doing amazing job and, given especially our circumstances. 741 00:49:34.160 --> 00:49:39.675 So but we had to pivot our business business, and the, Brilliant Directories was a godsend for us. 742 00:49:39.974 --> 00:49:43.255 Awesome. No. Definitely, we've had some fun on the webinars together, Rich. 743 00:49:43.255 --> 00:49:47.195 So happy New Year to you, and, yeah, we'll definitely see you in 2021. 744 00:49:47.494 --> 00:49:49.035 Awesome. Thanks. Alright. 745 00:49:49.350 --> 00:49:52.950 Alright. Good stuff there from Rich. Yeah. Looking forward to your question in the Facebook group. 746 00:49:52.950 --> 00:49:55.430 The next webinar, guys, is going to be, 747 00:49:55.910 --> 00:50:01.350 January 20, and the new tax and VAT manager add on will be released also in January. 748 00:50:01.350 --> 00:50:04.165 Lots of good stuff coming down the line, in January. 749 00:50:04.705 --> 00:50:06.885 If we didn't get a chance to answer your questions, 750 00:50:07.345 --> 00:50:11.425 please join us in the Facebook group. You can head on over to brilliantdirectories.com 751 00:50:11.425 --> 00:50:14.565 forward / facebook. We can continue the conversations there. 752 00:50:14.945 --> 00:50:16.085 On behalf of myself 753 00:50:16.450 --> 00:50:22.550 and David and the entire Brilliant Directories family, thank you guys so much for an awesome and amazing, 754 00:50:23.170 --> 00:50:24.930 twenty twenty. We really made, 755 00:50:25.250 --> 00:50:30.150 lemonade out of lemons this year. Do look forward to seeing you guys in the new year. 756 00:50:30.304 --> 00:50:35.604 And, again, have a great day and a brilliant week. We'll catch you in the new year, guys. Bye bye.