WEBVTT

1
00:00:00.160 --> 00:00:04.640
Alright, guys. Let's dive right into it. Welcome to another edition of Webinar Wednesday.

2
00:00:04.640 --> 00:00:07.700
It is really great to be with everyone here today.

3
00:00:08.000 --> 00:00:09.460
We've got a lot to cover.

4
00:00:09.840 --> 00:00:12.900
If this is your first time joining us, welcome. I'm Jason

5
00:00:13.200 --> 00:00:19.035
there on the left, and we're lucky to be joined by David Rockland, the digital strategist here at Brilliant Directories.

6
00:00:19.495 --> 00:00:21.995
David, thank you so much for, joining us today.

7
00:00:22.455 --> 00:00:26.855
Hey, everybody. Glad to be back with you for webinar Wednesday number 110.

8
00:00:27.095 --> 00:00:32.549
We got a great tip of the week coming up that should hopefully get, some of the creative juices flowing for all you guys.

9
00:00:32.850 --> 00:00:33.090
Alright.

10
00:00:33.090 --> 00:00:41.590
And I always like to mention, just quickly, if you're not already part of our Facebook group, it's a great way to keep the conversations going in between webinar Wednesdays.

11
00:00:41.970 --> 00:00:45.855
You can head on over to brilliantdirectories.com/facebook.

12
00:00:45.855 --> 00:00:47.235
It's a great place to,

13
00:00:47.614 --> 00:00:49.954
get feedback on your website, ask questions,

14
00:00:50.335 --> 00:00:51.875
really constructive and productive,

15
00:00:52.254 --> 00:00:57.135
discussions in there. So, if you're not already a part of that group, we do invite you to join.

16
00:00:57.135 --> 00:01:00.550
Just go to brilliantdirectories.com/facebook.

17
00:01:01.410 --> 00:01:05.670
And for those of you joining us for the first time, welcome. Welcome to the BD family.

18
00:01:05.810 --> 00:01:07.590
A little bit about webinar Wednesday,

19
00:01:07.970 --> 00:01:13.990
it really is a time and place where we can not only show you some of the new built in features in the platform,

20
00:01:14.365 --> 00:01:18.305
but highlight some of the more noteworthy features that can help you grow your community.

21
00:01:18.765 --> 00:01:22.225
Some things that we like to, talk about are how to increase traffic,

22
00:01:22.925 --> 00:01:27.185
converting visitors to members is our big topics that we talk about in Webinar Wednesdays.

23
00:01:27.650 --> 00:01:31.750
And one of my favorites is improving and simplifying your website's flow and navigation.

24
00:01:32.370 --> 00:01:37.090
So if you have any questions on these topics or anything about your BD site, please save them.

25
00:01:37.090 --> 00:01:39.190
We will do our best to get to as many questions

26
00:01:39.650 --> 00:01:41.350
as possible in this webinar.

27
00:01:42.165 --> 00:01:48.425
Alright. We do have quite a few, BD Lab updates, to share. The team is always working

28
00:01:48.805 --> 00:01:49.305
tirelessly.

29
00:01:49.685 --> 00:01:55.865
Shout out to the BD Dev team and the support team. And also to you guys, your feedback and your

30
00:01:56.280 --> 00:02:00.540
suggestions, feature suggestions are really are what pushing the new features in the platform.

31
00:02:00.600 --> 00:02:01.980
So thank you to you guys.

32
00:02:02.600 --> 00:02:04.520
Some new changes I'd like to cover.

33
00:02:04.920 --> 00:02:09.884
The form manager has undergone a small overhaul, and there are still a few more things

34
00:02:10.364 --> 00:02:13.584
coming down, the pipeline for the form manager.

35
00:02:14.125 --> 00:02:16.924
Most notably, now there is a form preview.

36
00:02:16.924 --> 00:02:19.665
When you do save your changes, you can get a quick preview

37
00:02:20.045 --> 00:02:24.890
of the form you just saved. And also there's a keyword filter when you're editing a form.

38
00:02:24.890 --> 00:02:33.790
So if you're looking for a specific form field, you know, you can find it a bit quicker here, and I'll show you some of these form updates now in the admin area.

39
00:02:34.985 --> 00:02:40.765
So, here we are in the dashboard and these updates are in the form manager section.

40
00:02:42.424 --> 00:02:46.284
And actually in a previous webinar, we did talk about exit surveys.

41
00:02:46.745 --> 00:02:49.165
I'll go ahead and I will edit this form here.

42
00:02:50.010 --> 00:02:55.610
It was a custom survey we created for members who are potentially canceling, but a few things we can see right off the bat.

43
00:02:55.769 --> 00:03:01.549
We can see right on the right there, there is a preview of the form which is basically an extrapolation

44
00:03:01.849 --> 00:03:04.189
of the fields we have on the left side here.

45
00:03:04.665 --> 00:03:12.845
None of the inputs are selectable because it's just a preview, so they they are disabled, but it does show you, kind of what your form looks like.

46
00:03:13.465 --> 00:03:21.000
And there is now a search filter up here, so if you're looking for a field because sometimes forms could be rather long with lots of fields,

47
00:03:21.780 --> 00:03:25.060
let's try to find this field. Why are you thinking about canceling?

48
00:03:25.060 --> 00:03:27.160
So I could just type why are you,

49
00:03:28.420 --> 00:03:31.239
and here it is right here. Here's the multiple choice

50
00:03:31.864 --> 00:03:36.045
radios. Why are you thinking about canceling? So it makes it a little bit easier and quicker to,

51
00:03:36.424 --> 00:03:38.525
find a field and edit it.

52
00:03:39.385 --> 00:03:41.885
And let me just show you the preview. So

53
00:03:42.265 --> 00:03:43.805
let's just change this to canceling

54
00:03:44.520 --> 00:03:45.500
from our website.

55
00:03:46.360 --> 00:03:50.140
So right now, you'll see the updates after you save the changes,

56
00:03:52.200 --> 00:03:53.580
and the page will reload.

57
00:03:54.920 --> 00:03:58.300
So now it says why are you thinking about canceling from our website.

58
00:03:59.084 --> 00:04:08.784
In a phase two, we'll be working on kind of hoping to make this dynamic so as you make changes, but I think in the meantime, this is a good phase one is to just see, the form you're working on here.

59
00:04:09.084 --> 00:04:13.890
And that is the filter. And also up here, you also have a copy short code button.

60
00:04:13.890 --> 00:04:17.190
So if you click that button, you get a pop up copy to clipboard.

61
00:04:17.810 --> 00:04:24.710
What this does is you can go to one of your web pages in in the web page builder if you're creating a custom landing page.

62
00:04:24.770 --> 00:04:28.230
You can copy that to the clipboard and basically what that has copied

63
00:04:28.724 --> 00:04:29.844
is the short code,

64
00:04:30.245 --> 00:04:34.724
for the form. So form equals exit exit survey. This is all I would need to,

65
00:04:35.205 --> 00:04:41.064
input or paste into my web page builder to add this form to a landing page.

66
00:04:41.650 --> 00:04:42.230
So quick,

67
00:04:43.010 --> 00:04:48.230
way to get the short code there. And also there have been some updates to the edit form settings.

68
00:04:50.850 --> 00:04:53.890
The first tab here, some small modifications. Submission settings.

69
00:04:53.890 --> 00:04:56.150
So basically what happens after the form

70
00:04:56.495 --> 00:04:57.155
is submitted.

71
00:04:58.014 --> 00:05:00.014
You can have a a few options here.

72
00:05:00.014 --> 00:05:06.914
You can display some success pop up messages or a simple alert, or you can redirect them to another page.

73
00:05:07.294 --> 00:05:12.810
These other two down here are actually when the member is saving, their information within their member dashboard.

74
00:05:12.870 --> 00:05:15.770
So for landing pages and custom forms we're creating,

75
00:05:16.310 --> 00:05:19.349
these three are probably gonna be the ones that we're gonna focus on.

76
00:05:19.349 --> 00:05:21.530
Of course, what's cool are the email notifications.

77
00:05:22.310 --> 00:05:25.030
You can email the person after they submit the form.

78
00:05:25.030 --> 00:05:31.254
You could say yes or no, and then you can choose a a custom email template that relates to the form that was just filled out.

79
00:05:31.794 --> 00:05:35.974
And what's also cool is you have emails that you can send as admin notifications.

80
00:05:36.115 --> 00:05:38.455
So if you wanna notify you or your staff,

81
00:05:38.914 --> 00:05:40.710
that a form was filled out,

82
00:05:41.110 --> 00:05:44.090
you can enable this and choose a custom template.

83
00:05:44.389 --> 00:05:47.190
You know, this form was filled out and you guys can do actions.

84
00:05:47.190 --> 00:05:50.810
And what's really cool is you can add additional email addresses here

85
00:05:52.710 --> 00:05:53.849
that can be notified.

86
00:05:54.045 --> 00:06:01.505
So if you have staff members or team members, who should also be notified when maybe this application or event registration form is filled out,

87
00:06:01.885 --> 00:06:04.385
you can enter those email addresses here.

88
00:06:04.845 --> 00:06:08.213
And then for developers out there, don't need to get into, all this but there are some advanced developer, tools and settings here.

89
00:06:08.213 --> 00:06:08.865
But most of the time, 90% of us won't need

90
00:06:11.420 --> 00:06:15.200
tools and settings here. But most of the time, 90% of us won't need to, worry about these.

91
00:06:16.140 --> 00:06:24.160
So good stuff with the form previewer and, more stuff with forms coming soon just to kind of make the workflows in the UI even a bit more improved.

92
00:06:25.415 --> 00:06:27.975
Okay. Last webinar, we announced some big news.

93
00:06:27.975 --> 00:06:31.275
The community comments add on is available for everyone.

94
00:06:31.815 --> 00:06:35.835
And in addition to that, we had released a new post type called discussions.

95
00:06:36.375 --> 00:06:42.230
People are already using that discussions post type and repurposing it as like a questions and answers area on their site.

96
00:06:42.230 --> 00:06:48.010
And with the community comments, people are asking questions and leaving answers, as their comments.

97
00:06:48.390 --> 00:06:52.410
So in the previous webinar, we had released a phase one, but,

98
00:06:52.835 --> 00:07:02.595
we didn't have the streaming option to show your discussions on the homepage just like your other, streaming sections that you have, but now you can have this on the homepage.

99
00:07:02.595 --> 00:07:04.215
Let me show you where that is.

100
00:07:06.449 --> 00:07:11.270
Alright. So actually two things with regards to the, discussions. You can have

101
00:07:11.729 --> 00:07:16.789
a search module for the discussions in the header of the site, top of the site there.

102
00:07:17.090 --> 00:07:19.430
It's right here, discussion search. That will

103
00:07:19.755 --> 00:07:21.675
specifically search the discussions on your site.

104
00:07:21.675 --> 00:07:25.215
If that's a main focus of your site, you may want to add that to your header search.

105
00:07:25.515 --> 00:07:27.675
And on your home page, if you want to stream,

106
00:07:27.995 --> 00:07:29.135
your recent discussions,

107
00:07:29.675 --> 00:07:32.815
you can come down here and under enable additional sections,

108
00:07:33.550 --> 00:07:35.570
select the content you want to display.

109
00:07:36.590 --> 00:07:38.610
And I'll just add a new section here.

110
00:07:39.230 --> 00:07:43.230
And we'll see that streaming discussions is an option here.

111
00:07:43.230 --> 00:07:47.090
So it will work just like everything else. I think the closest existing

112
00:07:47.675 --> 00:07:53.775
host type that that was in the system by default was like the member articles, the the community articles your members would contribute.

113
00:07:54.075 --> 00:07:58.655
So that would most closely resemble what discussions are, but just kinda repurposing,

114
00:07:59.275 --> 00:08:00.210
that to be

115
00:08:00.610 --> 00:08:04.050
specifically for like forum discussions or questions and answer discussions.

116
00:08:04.050 --> 00:08:06.130
So, this is available here for now.

117
00:08:06.130 --> 00:08:10.370
I know Mike in the Facebook group was asking about that earlier this week. Alright.

118
00:08:10.370 --> 00:08:17.685
Next one here with regard to the text editor, you now have an explicit setting where you can choose to hide images

119
00:08:18.305 --> 00:08:19.025
on mobile.

120
00:08:19.025 --> 00:08:25.110
So sometimes when you're building out a landing page, you know, images can take up a lot of space, you may not wanna show those

121
00:08:25.430 --> 00:08:28.969
in the mobile experience. So let me show you where that setting is.

122
00:08:30.629 --> 00:08:33.850
If we go to my content and web page builder,

123
00:08:35.429 --> 00:08:37.610
and I'll actually just create a new page.

124
00:08:39.085 --> 00:08:44.925
And we'll give it a we'll just call it mobile view as the URL as a test. And do the same thing here.

125
00:08:44.925 --> 00:08:48.065
And I'll just drag one of the content blocks here.

126
00:08:48.685 --> 00:08:50.385
Here, text with image right.

127
00:08:50.765 --> 00:08:51.265
So,

128
00:08:51.725 --> 00:08:52.705
here's an image.

129
00:08:53.290 --> 00:08:56.410
And if you don't know about the images, you do have some settings here.

130
00:08:56.410 --> 00:09:01.550
You can choose the size that you want them to be. You can add captions under images.

131
00:09:03.050 --> 00:09:04.110
Turn off captions.

132
00:09:04.410 --> 00:09:06.670
You can link images if you need to.

133
00:09:07.775 --> 00:09:12.115
But this setting here, is under the star icon. It's kinda like specialty,

134
00:09:13.295 --> 00:09:16.275
settings. There is now hide on mobile.

135
00:09:16.975 --> 00:09:21.875
So if we select that and we'll see it stays highlighted here, and I'll go ahead and save the changes.

136
00:09:24.510 --> 00:09:26.210
And we can visit the page.

137
00:09:27.470 --> 00:09:32.770
Okay. Great. So this is the desktop view. I'll toggle on my Firefox browser a mobile view.

138
00:09:34.110 --> 00:09:37.650
A little smaller there, and we can see that it is gone now.

139
00:09:37.905 --> 00:09:48.085
So again, just depending on how important images are to show on very valuable real estate on a mobile device, because people are scrolling, it's not as big as a desktop screen, you can now choose

140
00:09:48.465 --> 00:09:52.725
to hide images on mobile. And if you wanna just remove that, you can just

141
00:09:53.660 --> 00:09:56.079
uncheck it, and it won't be selected anymore.

142
00:09:58.220 --> 00:09:58.540
Alright.

143
00:09:58.540 --> 00:10:06.880
This next one, well, we've just created draggable blocks when you're building your email templates, and actually this the email templates

144
00:10:07.235 --> 00:10:11.955
and newsletters is something are something that things that are gonna get overhauls in the next coming weeks.

145
00:10:11.955 --> 00:10:17.575
This is just the first taste of what's to come. I can show you this here, guys. If we go to,

146
00:10:18.435 --> 00:10:27.069
email templates, and this is more of a convenience just to provide you guys with some pre made blocks when you're building out your email templates to send newsletters and whatnot.

147
00:10:27.690 --> 00:10:31.930
So here's a blank canvas and on the right hand side here, just four simple blocks.

148
00:10:31.930 --> 00:10:33.629
There's text with image right,

149
00:10:33.930 --> 00:10:37.935
and of course, you can swap out the images, with the image you need on your site,

150
00:10:38.415 --> 00:10:39.875
text with image left.

151
00:10:41.135 --> 00:10:44.015
This is a nice one. It's a two column feature list.

152
00:10:44.015 --> 00:10:47.695
So, you know, you can add a two showcase two things there.

153
00:10:47.695 --> 00:10:50.035
You can put two in a row if you needed to.

154
00:10:50.390 --> 00:10:53.450
So you can have, you know, just depending on how you wanna format

155
00:10:53.910 --> 00:10:58.310
your email templates. And then there is, lastly, there's a three column feature list.

156
00:10:58.310 --> 00:11:01.029
I think three is kind of the most we can go on,

157
00:11:01.590 --> 00:11:02.490
on an email.

158
00:11:02.925 --> 00:11:06.705
If you needed to or wanted to, you could always click and add a column.

159
00:11:07.404 --> 00:11:12.445
You can insert column before or after. And then, of course, you can slide them, as needed.

160
00:11:12.445 --> 00:11:14.925
These images are just taking up a little too much space here.

161
00:11:14.925 --> 00:11:18.305
But, this can help make it easier when you're building out your newsletters.

162
00:11:18.970 --> 00:11:22.010
So all you should really need to do in most cases is,

163
00:11:22.410 --> 00:11:26.590
just swap out the title text and images and, paragraph text,

164
00:11:26.970 --> 00:11:29.950
with what you want to say to your community.

165
00:11:31.245 --> 00:11:32.545
So good stuff there.

166
00:11:33.165 --> 00:11:38.065
Some items that are coming soon, some of these are kind of fun. There will be a new design setting.

167
00:11:38.445 --> 00:11:47.140
If you want to have the images in your post like blog post pop up on the screen, and I can actually show you an example of what that would look like.

168
00:11:47.600 --> 00:11:53.540
So it will be a design setting that you can and that you can activate and turn on.

169
00:11:54.000 --> 00:11:55.940
So here's a sample blog post.

170
00:11:56.320 --> 00:11:58.240
And, you know, there's always the feature image.

171
00:11:58.240 --> 00:12:03.295
This is a a puny one, a tiny one, but you might add additional images within your blog posts.

172
00:12:03.295 --> 00:12:05.075
So with this setting enabled,

173
00:12:05.455 --> 00:12:07.315
you can make the images clickable

174
00:12:08.015 --> 00:12:11.235
and it will enlarge them, if they're clicked on.

175
00:12:11.695 --> 00:12:15.510
So that will be a setting coming soon and it will just apply to your posts.

176
00:12:15.590 --> 00:12:24.970
So like blog post, events, jobs, then you just choose it's more of a convenience thing if you wanna make it easier for users to kinda see, images on your in within your posts.

177
00:12:26.150 --> 00:12:27.110
Some more updates.

178
00:12:27.270 --> 00:12:33.105
We are working to improve Google page speed scores and optimizing them for all BD websites.

179
00:12:33.885 --> 00:12:35.885
So you guys wouldn't need to worry about anything.

180
00:12:35.885 --> 00:12:40.365
This will just happen in the background, but we wanna help tick the needle on the Google page speed score.

181
00:12:40.365 --> 00:12:43.470
So we're looking at optimizations in the next few weeks.

182
00:12:43.949 --> 00:12:47.170
This one's a pretty big one. The ability to create smart lists

183
00:12:47.550 --> 00:12:53.069
from the records in your forms inbox. And let me show you where what what I'm referring to here.

184
00:12:53.069 --> 00:12:55.730
I don't have an example, but I could show you where that will be.

185
00:12:55.949 --> 00:13:02.555
You guys may be familiar with the ability to create smart lists from your from your member searches and then email them in newsletters,

186
00:13:03.255 --> 00:13:07.435
the specific smart list you create. So if you wanted to create a smart list of your active

187
00:13:07.815 --> 00:13:10.154
California members who joined in December,

188
00:13:10.535 --> 00:13:14.615
you can create a smart list of those of those members of those people. So,

189
00:13:15.029 --> 00:13:16.649
what we're gonna be doing is

190
00:13:17.110 --> 00:13:18.009
having similar

191
00:13:18.470 --> 00:13:21.449
abilities to create smart lists from your forms inbox.

192
00:13:23.190 --> 00:13:31.345
And, you know, what you can do is you can filter by form so people who have all the people who have filled out, for example, your exit survey.

193
00:13:32.365 --> 00:13:34.365
And you can find all these people.

194
00:13:34.365 --> 00:13:40.865
Right now you can export all these inquiries and soon you'll be able to create a saved smart list and then email those people

195
00:13:41.245 --> 00:13:44.705
in the send newsletter area under the email section.

196
00:13:44.765 --> 00:13:54.330
So it's gonna be really cool where you can send segment people and send more targeted newsletters to people who have engaged your site based on, the forms inbox information.

197
00:13:55.590 --> 00:13:57.290
We're also working to improve

198
00:13:57.670 --> 00:14:00.014
the work flow if you're matching leads with your members.

199
00:14:00.014 --> 00:14:03.314
Some people don't use this feature on their BD site, but a lot of people,

200
00:14:03.694 --> 00:14:05.855
their whole business model depends on it.

201
00:14:05.935 --> 00:14:11.134
We're just gonna be improving the UI and the workflow when matching leads, in the admin area.

202
00:14:11.134 --> 00:14:12.355
I have a small screenshot,

203
00:14:13.050 --> 00:14:14.830
of what it's going to look like.

204
00:14:15.450 --> 00:14:18.090
It's just gonna be a little more compact, a little more streamlined.

205
00:14:18.090 --> 00:14:28.670
Right now, it's a little cluttered and bulky, so this should make it easier to find your information and also find suggested matches, for a specific lead, that comes through your system.

206
00:14:30.625 --> 00:14:40.464
And as I mentioned, better UI to create newsletters and view statistics, and eventually we wanna go to creating smart list based on email newsletter statistics.

207
00:14:40.464 --> 00:14:47.250
So if you want to create a safe smart list of people who opened or clicked on a link in one of your newsletters,

208
00:14:47.870 --> 00:14:50.350
that is the direction, that we're going in.

209
00:14:50.350 --> 00:14:54.735
I'd say we're a couple months out from that happening, but that is the direction that we're headed in.

210
00:14:54.815 --> 00:14:58.995
And, of course, just ongoing updates to the admin area as well.

211
00:14:59.535 --> 00:15:03.635
So, this is just in the last two weeks, but the team is certainly busy,

212
00:15:04.175 --> 00:15:09.315
making updates to these. Let's move on to the tip of the week. David and I were powwowing,

213
00:15:09.695 --> 00:15:13.070
earlier today on some topics, and we both landed

214
00:15:13.610 --> 00:15:18.029
on some kind of, topic about how to encourage your members to contribute,

215
00:15:18.490 --> 00:15:19.690
content to your site.

216
00:15:19.690 --> 00:15:25.345
And if it's okay with you, if I pass it over to you, David, you came up with a really, clever topic for today.

217
00:15:25.345 --> 00:15:28.405
How to turn your regular members into top contributors,

218
00:15:28.865 --> 00:15:30.145
to the website. Yeah.

219
00:15:30.145 --> 00:15:38.085
You know, some of the previous tips of the weeks that that we've done, we've covered a lot about the member sign up process, reducing friction,

220
00:15:38.640 --> 00:15:39.380
member cancellations

221
00:15:39.680 --> 00:15:40.180
also.

222
00:15:40.560 --> 00:15:46.820
So we figured, we would do a tip of the week that would touch a little bit on how to encourage some engagement

223
00:15:47.280 --> 00:15:50.880
with your members and, and help to retain them as well.

224
00:15:50.880 --> 00:15:55.595
So what we'll be touching on in this tip of the week should give you a little bit of,

225
00:15:56.055 --> 00:15:58.875
creative juices, for your specific website

226
00:15:59.415 --> 00:16:04.315
and help you to, really turn your membership directory into a,

227
00:16:04.775 --> 00:16:05.835
content powerhouse.

228
00:16:06.810 --> 00:16:07.310
So

229
00:16:07.770 --> 00:16:12.270
let's first discuss why your members should contribute content to your website.

230
00:16:12.410 --> 00:16:23.115
Sure, most of you know by now that, when you're setting up your membership plans, you can configure settings to allow your members to publish certain types of posts on your website.

231
00:16:23.255 --> 00:16:29.755
A lot of the times, you know, for general accounts, you probably don't want them publishing any content on your site, but for some of your premium members,

232
00:16:30.135 --> 00:16:32.155
you might want to allow them that option.

233
00:16:32.880 --> 00:16:37.380
So why should you let your members contribute content to your site?

234
00:16:37.600 --> 00:16:40.260
First reason is that it will increase engagement

235
00:16:40.640 --> 00:16:45.780
as well as consumption on your site, and higher engagement can lead to greater member retention.

236
00:16:46.285 --> 00:16:52.305
We've already got the members registered on our site, but we wanna make sure we keep them engaged and keep them active.

237
00:16:52.445 --> 00:16:55.185
That way, we can retain them as a member long term.

238
00:16:55.405 --> 00:17:06.290
We don't want to have them sign up and then kind of just leave them out on their own where eventually they might end up canceling if they're not getting continuous value out of our site.

239
00:17:06.290 --> 00:17:10.790
So by allowing them to contribute, not only one will it allow other members

240
00:17:11.170 --> 00:17:13.510
to have more content to consume,

241
00:17:14.050 --> 00:17:16.795
but the members that are contributing content

242
00:17:17.415 --> 00:17:19.035
should have higher engagement

243
00:17:19.335 --> 00:17:21.675
and we should be able to retain them a little bit better.

244
00:17:21.974 --> 00:17:25.035
Secondly, it will provide increased value to our community,

245
00:17:25.734 --> 00:17:30.880
by providing them with additional information and content that they can't get from other sources.

246
00:17:31.260 --> 00:17:33.200
So if we're already providing

247
00:17:33.900 --> 00:17:35.360
content to our members

248
00:17:35.980 --> 00:17:36.720
by ourselves,

249
00:17:37.340 --> 00:17:41.440
we can kind of supplement our unique content with unique content

250
00:17:41.820 --> 00:17:44.875
from the members in our community as well.

251
00:17:45.335 --> 00:17:49.035
Third is that, it can provide improved results for our members.

252
00:17:49.255 --> 00:17:52.475
It can increase the chances that they'll get a positive outcome

253
00:17:52.855 --> 00:17:53.915
out of our website,

254
00:17:54.535 --> 00:17:59.675
and they'll reward us with their loyalty. Again, this goes back to a member retention.

255
00:18:00.270 --> 00:18:03.010
As long as they're getting something out of our website continuously,

256
00:18:03.790 --> 00:18:05.710
they'll be more than happy to stick with us.

257
00:18:05.710 --> 00:18:10.750
But if they stop getting anything out of our site, then there won't be a reason for them to continue paying for their membership.

258
00:18:10.750 --> 00:18:14.925
So we wanna make sure they're continuously getting value out of what we're providing them.

259
00:18:15.405 --> 00:18:19.185
Fourth one is that it puts less pressure on us to create new content.

260
00:18:19.645 --> 00:18:22.625
Creating content isn't always easy. It takes some time,

261
00:18:23.005 --> 00:18:26.145
especially if you're just getting into, the swing of things.

262
00:18:26.685 --> 00:18:34.780
So by allowing our members to contribute content as well, it kind of helps spread the load a little bit, take some of the pressure off of us.

263
00:18:35.080 --> 00:18:38.860
And of course, you know, when members contribute their own content,

264
00:18:39.320 --> 00:18:43.740
you could always put that through some sort of moderation process as well. You don't necessarily

265
00:18:44.120 --> 00:18:45.820
need to allow them to

266
00:18:46.174 --> 00:18:50.335
just immediately publish content live on your site on their own.

267
00:18:50.495 --> 00:18:57.155
If you want, you can have them submit content to you or just remove the ability for them to publish the content live on your site.

268
00:18:57.294 --> 00:19:00.815
This way, they can at least save whatever content they may be contributing to your site.

269
00:19:00.815 --> 00:19:04.260
They can save it, but then it'll be up to you to moderate them, approve them.

270
00:19:04.260 --> 00:19:10.680
Maybe you want to adjust some grammar or, or just make sure that, that the content's appropriate for your your audience.

271
00:19:11.460 --> 00:19:13.720
And then fifth, probably the most obvious

272
00:19:14.020 --> 00:19:20.425
benefit is that by having our members contribute additional content to our sites, it does improve our website's overall

273
00:19:20.965 --> 00:19:22.665
SEO search engine optimization

274
00:19:23.205 --> 00:19:28.025
by creating more pages for search engines to index and having potentially more opportunities

275
00:19:29.090 --> 00:19:32.150
for new people browsing the Internet to find our website.

276
00:19:32.690 --> 00:19:33.190
So

277
00:19:33.650 --> 00:19:38.470
an important question then is, well, how do we ask our members to actually contribute content

278
00:19:39.090 --> 00:19:39.990
to our website?

279
00:19:40.370 --> 00:19:45.525
There's a lot of ways you could go about this. Doesn't necessarily depend on who your target,

280
00:19:46.145 --> 00:19:51.505
audience is or who you know, what specific niche you're targeting is, but there's there's a few ways you can go about it.

281
00:19:51.505 --> 00:19:57.750
And, you can best judge that for yourself based on who your members are, how they interact with,

282
00:19:58.390 --> 00:20:02.170
with your website, with yourself, and with others in your community. But a few ideas

283
00:20:02.630 --> 00:20:05.610
are that you could send a quarterly email to all of your members

284
00:20:05.990 --> 00:20:07.690
looking for new content contributors.

285
00:20:08.635 --> 00:20:16.235
You could, also, in one of your welcome emails to your new members, you could mention that you're always open to publishing community content.

286
00:20:16.235 --> 00:20:20.655
And so if the new members have any content that they would like to be published

287
00:20:21.275 --> 00:20:21.775
on,

288
00:20:22.235 --> 00:20:22.895
our website,

289
00:20:23.669 --> 00:20:28.169
then feel free to send that our way, and we'll be more than happy to publish it for them.

290
00:20:28.549 --> 00:20:32.649
You could also post a message in your member's dashboard area.

291
00:20:33.029 --> 00:20:35.450
There's an option for the membership plans

292
00:20:36.184 --> 00:20:43.485
where you can put in some custom information and content that will display to members in their dashboard area when they're logging in.

293
00:20:43.625 --> 00:20:45.625
And let's let's take a look at that real quick, David.

294
00:20:45.625 --> 00:20:50.605
I know we've covered this in other webinars, but you can put messages and and information

295
00:20:51.270 --> 00:20:55.850
on the member's dashboard. Let me show you what we're referring to here real quick.

296
00:20:56.310 --> 00:20:58.250
I think this is this is one of the most,

297
00:20:58.630 --> 00:20:59.130
underutilized,

298
00:20:59.990 --> 00:21:03.430
features, but, let's show you guys how to do it since it's pretty important.

299
00:21:03.430 --> 00:21:06.650
So let's log in as a member here. This member is a premium plan

300
00:21:06.995 --> 00:21:07.975
a top contributor.

301
00:21:09.075 --> 00:21:10.295
So we're logged into,

302
00:21:10.915 --> 00:21:13.575
Jason Bourne's dashboard here as an example.

303
00:21:14.275 --> 00:21:19.975
So what you can do is there's an entire section in when you're editing the membership plan called members dashboard.

304
00:21:20.570 --> 00:21:21.930
And if you scroll down,

305
00:21:22.330 --> 00:21:23.230
just past

306
00:21:23.770 --> 00:21:24.430
the settings,

307
00:21:25.130 --> 00:21:28.110
there is an area called custom dashboard content.

308
00:21:29.290 --> 00:21:33.390
And you can you can use a custom widget. Most of us probably just use the text editor,

309
00:21:33.745 --> 00:21:38.325
but we could put any type of information or instructions or messaging here

310
00:21:38.705 --> 00:21:39.205
on

311
00:21:39.505 --> 00:21:44.385
how to best complete your profile or how to engage with the website and get the most out of the website.

312
00:21:44.385 --> 00:21:48.404
So that's a great place to put a welcome message if you haven't already done so.

313
00:21:48.640 --> 00:21:56.320
You can put quick links here to other areas they should visit on your website now they're a member or, things they should do or or can do or publish.

314
00:21:56.320 --> 00:22:03.620
So it's under, custom dashboard content, and just toggle the use text editor option here to start adding welcome messages

315
00:22:04.035 --> 00:22:05.415
or instructions or information

316
00:22:05.795 --> 00:22:07.735
within the members dashboard homepage.

317
00:22:08.995 --> 00:22:13.795
And going along with that, you can also explain to your new members how easy it is to publish content.

318
00:22:13.795 --> 00:22:15.895
You could do this a couple different ways.

319
00:22:15.955 --> 00:22:24.809
Again, you could do it in one of your welcome emails, Maybe you wanna have, like, a how to page on your website where you explain how to how to get the most out of your website and the different,

320
00:22:25.210 --> 00:22:27.470
member benefits that you provide to your members.

321
00:22:27.850 --> 00:22:32.284
Or another option, which, we've also covered in previous webinars

322
00:22:32.664 --> 00:22:35.485
is again utilizing that custom dashboard content.

323
00:22:35.705 --> 00:22:39.865
You could create a little screen share video, really simple, and just embed it there.

324
00:22:39.865 --> 00:22:45.804
That way as soon as members log in, they see a video showing them exactly how to publish content

325
00:22:46.250 --> 00:22:49.550
on the website. So there's a few different ways you could go about that.

326
00:22:50.010 --> 00:22:50.990
And another way,

327
00:22:51.370 --> 00:22:56.190
is by showcasing some of your members who have already contributed content to your website.

328
00:22:56.330 --> 00:22:58.590
You could either feature them or their content,

329
00:22:59.225 --> 00:23:04.605
and that might pique some of your other members' interest, and they might reach out to you and and wonder

330
00:23:04.905 --> 00:23:08.345
how they can get their profiles or their content featured as well.

331
00:23:08.505 --> 00:23:10.105
And you could always put a little footnote,

332
00:23:10.425 --> 00:23:14.670
in some of the members' content as well saying that you're open to, to other

333
00:23:15.150 --> 00:23:19.230
content. And David, just I think we should take one step back for everyone here.

334
00:23:19.230 --> 00:23:23.890
So when your members contribute content, they could do so in a number of different ways.

335
00:23:24.510 --> 00:23:27.710
One of them more likely is publishing posts on your site.

336
00:23:27.710 --> 00:23:32.315
So, you can ask members to publish events, coupons, job listings,

337
00:23:32.855 --> 00:23:33.355
articles.

338
00:23:34.135 --> 00:23:42.154
However, your members might not have events or job listings or don't have time to write long, long form or long winded, articles.

339
00:23:42.900 --> 00:23:44.760
This is kind of why the discussions,

340
00:23:45.380 --> 00:23:46.680
post type was created.

341
00:23:47.060 --> 00:23:52.360
It seems a bit easier to ask your to have your members ask, like, and answer questions.

342
00:23:52.660 --> 00:23:57.640
So have, like, a questions and answers discussion area, especially when you're industry specific,

343
00:23:58.485 --> 00:24:00.665
you know, fellow industry colleagues,

344
00:24:01.525 --> 00:24:05.365
might have questions for each other, and it could be private or public content.

345
00:24:05.365 --> 00:24:07.145
Maybe you have to be a member to,

346
00:24:07.685 --> 00:24:09.065
to view these discussions.

347
00:24:09.685 --> 00:24:14.460
And, also, just take another step back, a lot of people have enabled all the post types on their site.

348
00:24:14.460 --> 00:24:19.280
You you ask, members can publish classifies, job everything I said, like, 10 different things.

349
00:24:19.420 --> 00:24:22.960
Maybe you wanna cut it back to maybe one or two things,

350
00:24:23.395 --> 00:24:26.855
And that way, you can focus and drive your energy towards members

351
00:24:27.155 --> 00:24:28.855
really participating and contributing

352
00:24:29.395 --> 00:24:31.715
one or two different post types to your site.

353
00:24:31.955 --> 00:24:36.054
We'll stick with the discussions example or, maybe photo albums,

354
00:24:36.595 --> 00:24:39.300
and things like that. So if you can also simplify

355
00:24:39.760 --> 00:24:42.580
the type of content you're asking your members to publish,

356
00:24:42.960 --> 00:24:50.900
one, you'll fill up those areas of your site a whole lot faster because now all your members are focusing their energy on adding posts in those channels.

357
00:24:51.455 --> 00:24:52.115
But also,

358
00:24:52.415 --> 00:24:52.975
you'll be

359
00:24:53.535 --> 00:24:55.215
you won't be spreading content thin.

360
00:24:55.215 --> 00:25:00.755
Again, you'll be empowering one post type channel on your site to get filled with content by your members.

361
00:25:01.215 --> 00:25:12.470
And once one of those are going, maybe later on introduce a new post type to your site, maybe unlock events at that point, and then put a do a rush to try to get members to start utilizing the events post type on your site.

362
00:25:12.470 --> 00:25:12.970
So,

363
00:25:13.429 --> 00:25:20.965
the pro tip there is simplify your post type offerings and what you're asking members to publish on your site, especially in the beginning stages.

364
00:25:20.965 --> 00:25:25.865
The more we can focus members on one or two tasks or things we want them to do daily or

365
00:25:26.165 --> 00:25:33.705
weekly on the site, the higher chances that one, those areas will get filled up on your site and and seem seasoned and get populated faster.

366
00:25:34.060 --> 00:25:38.540
But you're really telling your members, like, do this on my site, you know, on on the website.

367
00:25:38.540 --> 00:25:41.600
And you can expect that to get this out of it. So

368
00:25:42.060 --> 00:25:45.760
simplify the the post type offerings that you're making available to your members.

369
00:25:46.264 --> 00:25:50.205
Great tips. And one last thing before we move on to this next slide here

370
00:25:50.505 --> 00:25:53.325
is we did have a previous blog article,

371
00:25:53.705 --> 00:25:57.625
three proven ways to turn your membership website into a content publishing powerhouse.

372
00:25:57.625 --> 00:26:00.205
We'll go ahead and post the link for that in the chat here.

373
00:26:00.460 --> 00:26:03.360
If you wanted just to find some kind of generic,

374
00:26:03.820 --> 00:26:15.135
email templates and a phone script, if you wanted to reach out personally to some of your top members and ask them if they'd like to contribute content to your website, this might help, get some ideas going for you.

375
00:26:15.455 --> 00:26:25.635
Shows how to reach out to potential members, to existing members, and, also, if you wanted to pick up the phone and call some of your top performing members and ask them that way, we've got some ideas there for you.

376
00:26:26.255 --> 00:26:30.975
Hi. Is Bill there? Hi, Bill. This is John calling from localwebsite.com.

377
00:26:30.975 --> 00:26:32.809
So it's all done for you here, David?

378
00:26:33.670 --> 00:26:34.170
Exactly.

379
00:26:35.670 --> 00:26:36.730
Alright. So

380
00:26:37.110 --> 00:26:44.170
now we need to let our members know what they can expect to receive in return if, they do want to contribute content

381
00:26:44.630 --> 00:26:45.530
to our website.

382
00:26:45.815 --> 00:26:52.215
You know, a lot of time our members are just as busy as we are, and so they might not always have the time to dedicate to,

383
00:26:52.535 --> 00:26:55.035
creating content for our website. So,

384
00:26:55.495 --> 00:27:00.475
some benefits and perks that we might be able to offer them would be one, obviously, the greater visibility

385
00:27:01.110 --> 00:27:01.850
and credibility

386
00:27:02.309 --> 00:27:02.809
within,

387
00:27:03.350 --> 00:27:04.570
our target industry,

388
00:27:05.110 --> 00:27:06.650
for the member if they're publishing

389
00:27:07.110 --> 00:27:09.930
high quality and consistent content on our website.

390
00:27:10.550 --> 00:27:17.645
It also has the potential to attract more business or clients to them, assuming they have a business profile on our site.

391
00:27:17.645 --> 00:27:19.904
You know, even something as simple as,

392
00:27:20.524 --> 00:27:21.345
maybe a

393
00:27:21.725 --> 00:27:22.945
yoga focused website.

394
00:27:23.565 --> 00:27:25.424
If we have yoga instructors

395
00:27:25.884 --> 00:27:26.705
or studios

396
00:27:27.005 --> 00:27:29.510
as members on our website, They can publish,

397
00:27:29.970 --> 00:27:30.470
videos,

398
00:27:30.770 --> 00:27:31.270
articles,

399
00:27:31.570 --> 00:27:38.230
yoga tips, and, they can publish all that content on our website, and that can help attract more business to them.

400
00:27:38.290 --> 00:27:48.835
One option is that we can provide these members with a discounted membership rate if we really want to encourage them to publish content and maybe they need a little prodding to help get them going.

401
00:27:49.135 --> 00:27:55.235
Having a discounted membership rate is a great way, to get that going. Another one is recognize

402
00:27:55.535 --> 00:27:56.674
that they're contributing

403
00:27:57.130 --> 00:28:02.330
a lot to our website and to our community by providing them with a top contributor badge on their profile.

404
00:28:02.330 --> 00:28:09.049
We'll touch on this a little bit more later on in the, in the presentation here, but that will be a great way to really show,

405
00:28:09.450 --> 00:28:21.914
website visitors and the rest of our community, the rest of our members, that specific members are really doing a great job contributing to to our community and, and trying to improve the experience for everybody.

406
00:28:22.054 --> 00:28:24.510
Yeah. I think that's between the last slide and this one.

407
00:28:24.590 --> 00:28:27.410
It's basically why should they contribute content,

408
00:28:28.270 --> 00:28:30.850
and participate on your site, and then the benefits,

409
00:28:31.550 --> 00:28:32.990
they can get out of that.

410
00:28:33.390 --> 00:28:35.070
So based on sorry. Let me repeat that.

411
00:28:35.070 --> 00:28:38.850
What to do and what they will get out of it, is what we need to explain

412
00:28:39.175 --> 00:28:41.915
because people respond to motivations,

413
00:28:42.695 --> 00:28:47.995
and incentives. So they don't have to be over the top incentives. Again, just some recognition,

414
00:28:48.375 --> 00:28:51.755
can go a long way within your community. Giving them a top contributor

415
00:28:52.215 --> 00:28:53.115
badge or label,

416
00:28:53.600 --> 00:28:58.980
might be enough to to get a good handful of people to engage and participate more on your site.

417
00:28:59.360 --> 00:29:07.380
And so continuing on with that, let's talk about a few ways that we can actually highlight these top contributors and their contributions to our community.

418
00:29:08.105 --> 00:29:11.085
So the first one would be those member profile badges.

419
00:29:11.545 --> 00:29:14.425
You could repurpose one of them. Let's say,

420
00:29:14.985 --> 00:29:20.100
maybe you wanna repurpose the verified badge as a top contributor badge. You can make your own

421
00:29:20.580 --> 00:29:25.059
unique badge for that, or you can find one online, an icon for it, and upload it.

422
00:29:25.059 --> 00:29:28.600
And then this way, anytime somebody comes to their profile, they'll see that badge,

423
00:29:28.900 --> 00:29:30.600
and they'll see that they're a top contributor.

424
00:29:30.660 --> 00:29:36.455
They can scroll down to the content area on their profile where they can see all the content that they've published on the website.

425
00:29:36.675 --> 00:29:38.375
The other way is that we can highlight,

426
00:29:38.915 --> 00:29:39.735
these contributors

427
00:29:40.035 --> 00:29:41.175
in search results,

428
00:29:41.635 --> 00:29:44.130
with the highlight member results add on.

429
00:29:44.370 --> 00:29:50.530
This is done on a per membership level basis, so maybe you'd want to put all of your top contributors into their own membership plan.

430
00:29:50.530 --> 00:29:54.550
Again, maybe this is a discounted plan specific for top contributors,

431
00:29:54.930 --> 00:29:58.310
as a little reward for contributing so much content to the site.

432
00:29:58.610 --> 00:30:06.035
But with this add on, you could put a little message above their profiles in search results that say top contributor

433
00:30:06.335 --> 00:30:09.475
and put a little box around them so they're highlighted that way.

434
00:30:10.415 --> 00:30:13.475
Another way is that you could feature their posts on your homepage

435
00:30:14.110 --> 00:30:16.429
as well as putting them at the top of search results.

436
00:30:16.429 --> 00:30:20.450
This way, they get more attention than maybe the content that we're publishing,

437
00:30:20.750 --> 00:30:23.789
and maybe you wanna do that for a certain period of time.

438
00:30:23.789 --> 00:30:31.945
Maybe you wanna feature their posts for a week, two weeks, a month, or indefinitely, you know, as long as people are getting use out of them.

439
00:30:32.085 --> 00:30:42.184
And then lastly, you can always link to their content in your newsletters or specifically give them a shout out in your newsletter, just letting the community know that, they've really been

440
00:30:42.485 --> 00:30:43.625
a massive contributor

441
00:30:44.070 --> 00:30:48.730
to the community in the last month or however long it's been since the last newsletter.

442
00:30:49.269 --> 00:30:55.289
And by providing them with a little highlight, a little feature in your newsletter, that might, encourage

443
00:30:55.669 --> 00:31:02.165
other members to start contributing content as well in the hopes that maybe in the next newsletter, you'll feature them.

444
00:31:02.625 --> 00:31:05.205
Yeah. I think in that case, it's like a lead by example.

445
00:31:05.665 --> 00:31:09.285
One member is is getting, you know, showcased because of their participation.

446
00:31:09.505 --> 00:31:14.000
And you can explicitly say, like, want to be featured in our next newsletter. Like, okay.

447
00:31:14.000 --> 00:31:22.580
This is how these are three things you can do to get featured in one of our upcoming newsletters or on the sidebar of our site with a banner ad or something like that.

448
00:31:22.799 --> 00:31:27.779
I think the key here is you can get crafty with this on how you wanna highlight top contributors.

449
00:31:27.840 --> 00:31:28.575
You can even

450
00:31:29.135 --> 00:31:34.914
share them in your social media posts or in your Facebook group if you have one or LinkedIn group if you have one.

451
00:31:35.054 --> 00:31:41.554
So there's lots of ways you can highlight, give shout outs, give props, and things like that to, your top contributors.

452
00:31:42.190 --> 00:31:45.650
The next slide here is let's see a top contributor profile,

453
00:31:46.110 --> 00:31:49.170
and what I'd like to do is actually go to the previous slide

454
00:31:49.550 --> 00:31:55.330
and kind of go step by step and show everyone the examples of what you listed in this previous slide here.

455
00:31:55.895 --> 00:31:59.835
Alright. So, the first one is, use the member profile badges,

456
00:32:00.135 --> 00:32:05.034
to give participating members a unique top contributor badge. So David had mentioned,

457
00:32:05.335 --> 00:32:07.515
oh, you can create an alternate membership

458
00:32:07.909 --> 00:32:10.330
plan, and give the top contributors,

459
00:32:11.110 --> 00:32:12.809
their own specialized badge.

460
00:32:13.429 --> 00:32:18.230
On this demo site here, what I did is let's see if I can put this in some alphabetical order.

461
00:32:18.230 --> 00:32:20.330
So I we had a regular premium plan,

462
00:32:20.685 --> 00:32:24.785
and what I did is I cloned it. I just click use the clone tool.

463
00:32:25.005 --> 00:32:31.185
So everything's the same, the pricing and everything, and I I called it premium plan top contributor.

464
00:32:31.725 --> 00:32:35.265
And what I did on this plan is I used the member badges

465
00:32:35.885 --> 00:32:42.020
add on, and you could do this without add ons as well, but, this makes it really easy, much easier to do it.

466
00:32:42.020 --> 00:32:50.120
So the member listing badges add on allow you to add specialized badges on a per membership level basis, and these badges will show on their profiles.

467
00:32:50.875 --> 00:32:55.535
So if we go to the, premium plan contributor, and let's edit this,

468
00:32:57.355 --> 00:32:59.775
and I believe it's under search visibility

469
00:33:01.595 --> 00:33:05.615
when you have the add on enabled no. I think it's profile page.

470
00:33:06.360 --> 00:33:08.780
Here we go. When you have that add on enabled

471
00:33:09.240 --> 00:33:15.740
you can have a profile page badge, you can have a badge in the search results, let's add one on the profile page here.

472
00:33:16.920 --> 00:33:19.580
We'll do the happy face, that's a that's a fun one.

473
00:33:20.054 --> 00:33:21.995
And we'll go ahead and save the changes.

474
00:33:24.615 --> 00:33:28.475
And I think this is sample member here has the badge.

475
00:33:28.934 --> 00:33:31.890
So we could see here, this member actually has two badges.

476
00:33:32.690 --> 00:33:40.310
One says the membership plan, premium plan top contributor, and then we've the ability to verify members, like, to to and then mark them as verified.

477
00:33:40.370 --> 00:33:44.230
A lot of people repurpose that. And one thing you can repurpose the verified

478
00:33:44.865 --> 00:33:47.585
to is someone being a top contributor.

479
00:33:47.585 --> 00:33:52.485
So in this case, we've assigned a a badge for the membership plan this member is part of,

480
00:33:52.785 --> 00:33:56.405
and then also we've verified them as a top contributor.

481
00:33:56.750 --> 00:34:01.570
And these are just text labels, where I wrote top contributor here, and this member is a top contributor.

482
00:34:02.110 --> 00:34:04.190
Let me actually show you guys where you can edit that.

483
00:34:04.190 --> 00:34:08.050
I think it's worth it, in this conversation we're having here. So first,

484
00:34:08.590 --> 00:34:11.250
we set this member as what we call verified.

485
00:34:11.735 --> 00:34:12.935
So let's go to the,

486
00:34:13.415 --> 00:34:18.715
search members area and show everyone how to manually quote unquote verify a member.

487
00:34:19.574 --> 00:34:21.195
So under quick edit,

488
00:34:23.820 --> 00:34:28.700
under listing settings, for a specific member you're doing quick edit, everyone should have this.

489
00:34:28.700 --> 00:34:30.560
Is this member verified? Yes.

490
00:34:31.260 --> 00:34:32.880
Okay. So now they're verified.

491
00:34:34.540 --> 00:34:42.534
And then what you can do is in your general settings is choose what the icon is going to be when a member is verified.

492
00:34:42.534 --> 00:34:46.074
Again, this is a feature that's available to everyone. So under brand images,

493
00:34:46.855 --> 00:34:47.994
we have this little

494
00:34:48.295 --> 00:34:51.975
ribbon with a seal on it for the verified member icon.

495
00:34:51.975 --> 00:34:55.520
So any any members on the site that I'm gonna set as verified,

496
00:34:56.060 --> 00:34:59.440
they're gonna get this badge on their profile page.

497
00:34:59.740 --> 00:35:03.280
And we also saw here when you hover over it, it says top contributor,

498
00:35:04.060 --> 00:35:05.760
and that's a text label.

499
00:35:06.155 --> 00:35:08.734
So if we go to settings, text labels,

500
00:35:09.915 --> 00:35:11.214
I'll just search for

501
00:35:12.234 --> 00:35:13.135
top contributor.

502
00:35:15.035 --> 00:35:16.655
It used to say verified,

503
00:35:17.435 --> 00:35:18.734
but you can see here,

504
00:35:19.115 --> 00:35:21.055
this is what it says in the search results,

505
00:35:21.440 --> 00:35:24.960
And this is what it says on their profile page when you hover over the badge.

506
00:35:24.960 --> 00:35:28.500
The badge title and the badge content. So in this case, we wrote

507
00:35:28.800 --> 00:35:31.920
top contributor. This member is a top contributor, top contributor.

508
00:35:31.920 --> 00:35:34.420
So we can change this to say like

509
00:35:34.985 --> 00:35:38.025
super all star. Alright. Doesn't have to be verified.

510
00:35:38.025 --> 00:35:40.825
But by default it's it's quote unquote verifying a member.

511
00:35:40.825 --> 00:35:44.845
So now the title is gonna say super all star. Let's take a look at this.

512
00:35:45.785 --> 00:35:48.685
And if we hover over here there it says super all star.

513
00:35:48.990 --> 00:35:52.210
This member is a top contributor. And let's look at the search results here.

514
00:35:54.110 --> 00:35:56.430
We can see here this is what normally says verified.

515
00:35:56.430 --> 00:35:59.550
So if a member is verified they have kinda this green check mark here.

516
00:35:59.550 --> 00:36:03.330
Here it says top contributor because that's still what's showing here.

517
00:36:03.895 --> 00:36:06.795
Top contributor. Let's also change that to super all star

518
00:36:07.495 --> 00:36:08.715
and save the changes.

519
00:36:11.175 --> 00:36:12.555
So again, just repurposing

520
00:36:12.855 --> 00:36:13.515
the verified

521
00:36:14.135 --> 00:36:17.435
tool that's built into the site and just calling it something else.

522
00:36:17.940 --> 00:36:23.000
The next thing here on the list, David mentioned highlighting the contributors in the search results with the highlight

523
00:36:23.300 --> 00:36:28.440
member search results add on. Also, a really cool add on, and we'll show you what that does, guys.

524
00:36:28.980 --> 00:36:31.960
And we can all see what it does. It'll basically wrap

525
00:36:32.845 --> 00:36:35.665
the member the those members of that membership plan,

526
00:36:36.205 --> 00:36:37.025
with a color

527
00:36:37.565 --> 00:36:38.785
in the search results.

528
00:36:39.485 --> 00:36:41.585
So let's see what we've done in this case.

529
00:36:42.045 --> 00:36:43.165
So a couple things.

530
00:36:43.165 --> 00:36:51.000
If you're not gonna wrap them, what you can do is show the members at the top of the search results, and that's done in the search results priority

531
00:36:51.380 --> 00:36:52.500
of the membership plan.

532
00:36:52.500 --> 00:36:59.380
So this is, again, this is more of a crash course on also how to bubble certain members to the top of the search results.

533
00:36:59.380 --> 00:36:59.880
So

534
00:37:00.180 --> 00:37:04.405
the premium plan top contributor, I set the search priority to zero.

535
00:37:04.405 --> 00:37:06.585
That's, like, the highest highest that it can be.

536
00:37:06.725 --> 00:37:09.525
And then after that will be one, two, three, four, five.

537
00:37:09.525 --> 00:37:14.805
So the premium plan and the silver plan are set to one. You can again, you can make them equal.

538
00:37:14.805 --> 00:37:15.445
You can change it.

539
00:37:15.445 --> 00:37:24.750
But in this case, the premium plan top contributor, that one guy who's this member will always show at the top of the search results because their search priority is set to zero,

540
00:37:25.609 --> 00:37:29.150
which means show them at the top. So under search visibility,

541
00:37:29.705 --> 00:37:33.805
we can scroll down here. Here's the search results priority. Set that to zero.

542
00:37:34.505 --> 00:37:36.925
And if we scroll down with the highlight member,

543
00:37:37.705 --> 00:37:43.990
profiles, we can see here, we can actually build out how we wanna wrap these members profiles. So,

544
00:37:44.609 --> 00:37:45.349
top contributor,

545
00:37:46.130 --> 00:37:51.089
and you can change the color, and you can just give them a little bit more of a highlight on your site.

546
00:37:51.089 --> 00:37:55.349
And if you do this for certain members, whatever you're calling it, it doesn't have to be top contributor.

547
00:37:55.410 --> 00:37:56.470
It could be a superstar

548
00:37:57.195 --> 00:37:58.095
member spotlight.

549
00:37:58.235 --> 00:38:03.775
This will actually just give them a little more visibility on the site because, they're more obvious to point out,

550
00:38:04.155 --> 00:38:08.015
in the search results here. So let's just save the changes here

551
00:38:08.315 --> 00:38:09.535
and see those changes.

552
00:38:11.270 --> 00:38:12.650
There we go. Top contributor.

553
00:38:12.950 --> 00:38:16.230
So that's pretty cool and awesome. And he's a super all star as well.

554
00:38:16.230 --> 00:38:18.570
So this guy is a super all star top contributor.

555
00:38:19.910 --> 00:38:23.850
And then David was mentioning feature their posts on your homepage

556
00:38:24.365 --> 00:38:26.944
or pin them to the top of your search results. So

557
00:38:27.244 --> 00:38:33.345
if you guys remember this, the search results priority can actually not only show them at the top of their member search results,

558
00:38:33.645 --> 00:38:39.345
but actually if you're looking at events or jobs or coupons or articles that all your members have contributed,

559
00:38:39.920 --> 00:38:43.620
you can tell the system sort them by search results priority.

560
00:38:43.760 --> 00:38:48.880
So based on this number, those posts will also show in the search results. So it's super cool.

561
00:38:48.880 --> 00:38:50.820
Let me show you that one first guys.

562
00:38:51.360 --> 00:38:52.900
So edit post settings.

563
00:38:53.985 --> 00:38:58.785
So again, giving their content kind of preferred visibility on your site. So,

564
00:38:59.105 --> 00:39:00.965
let's say it's questions and answers.

565
00:39:01.265 --> 00:39:02.645
We go to edit here.

566
00:39:03.665 --> 00:39:06.165
So this one we're gonna do a few multiple clicks.

567
00:39:06.705 --> 00:39:08.565
But under search results design,

568
00:39:08.930 --> 00:39:09.990
we scroll down

569
00:39:10.370 --> 00:39:11.910
to the additional settings.

570
00:39:13.330 --> 00:39:17.750
This is what we're looking at. Respect membership plan search priority.

571
00:39:18.210 --> 00:39:20.630
So if this is set to yes,

572
00:39:21.665 --> 00:39:26.645
not only will these posts in this example order results by date posted,

573
00:39:26.945 --> 00:39:33.205
it will also first put all the members who based on their search results priority in that order. So,

574
00:39:33.980 --> 00:39:45.119
this can help all your premium members have their content show above the lower tiered members content when it comes to things like events, jobs, articles, all those different post types.

575
00:39:45.660 --> 00:39:48.640
So really cool setting there that's available for for everyone.

576
00:39:49.260 --> 00:39:54.915
And And then of course, we do have the add on as well to pin featured posts to the top of the search results.

577
00:39:54.915 --> 00:39:59.335
Let me show you guys that one if I can so pin featured posts.

578
00:39:59.955 --> 00:40:04.535
So with the pin featured posts, what you can actually do is under my content,

579
00:40:04.950 --> 00:40:09.609
manage post, and this is really cool because if somebody has an event and they want

580
00:40:09.910 --> 00:40:13.210
it sponsored on your site, you can actually create a digital product,

581
00:40:13.830 --> 00:40:25.664
sell a post sponsorship for five days, ten days, whatever you wanna call it, Pinned post to the top of the results, and when you're looking at manage post, this is basically all the content you or your members have published.

582
00:40:26.365 --> 00:40:30.145
Let's take a look at coupons here. So 70% off chicken wings.

583
00:40:31.005 --> 00:40:32.944
You know, you can set this as featured,

584
00:40:34.810 --> 00:40:40.510
and as long as it's part of a search that was done out for coupons, it'll show at the top of,

585
00:40:40.890 --> 00:40:45.630
the coupons search results page. And you can also set an expiration date, so it'll automatically

586
00:40:46.515 --> 00:40:48.934
unset itself as a pin or featured post

587
00:40:49.234 --> 00:40:50.375
on a certain date.

588
00:40:51.075 --> 00:40:53.015
So that's another way you can feature them.

589
00:40:53.315 --> 00:40:54.295
And then lastly,

590
00:40:54.595 --> 00:40:58.934
and I know this is a mouthful, but it's important for for you guys to know that this stuff exists.

591
00:40:59.154 --> 00:41:01.414
This is available for everyone by default.

592
00:41:02.240 --> 00:41:05.140
When you are streaming content on your homepage,

593
00:41:05.680 --> 00:41:08.020
so under select content to display,

594
00:41:08.480 --> 00:41:13.040
and let's say we're streaming, let's say coupons as an example. Again, we'll stick with that.

595
00:41:13.040 --> 00:41:14.260
So stream coupons.

596
00:41:15.595 --> 00:41:17.455
When you're choosing to stream content

597
00:41:17.755 --> 00:41:22.575
post types such as coupons, blog articles, events, you can actually choose which membership levels,

598
00:41:23.275 --> 00:41:24.015
should show

599
00:41:24.875 --> 00:41:28.875
whose posts should show on the homepage. You can choose to,

600
00:41:30.400 --> 00:41:33.380
include posts from members in these plans only.

601
00:41:34.400 --> 00:41:44.560
So we can choose to only do the premium plan top contributors if we wanted to, and the streaming coupons will only be from the premium plan top contributor members.

602
00:41:44.560 --> 00:41:50.635
So doesn't necessarily mean that these are you wanna showcase posts from your top contributors, but maybe your your,

603
00:41:51.414 --> 00:41:54.234
highlighting posts on your homepage from your premium members

604
00:41:54.535 --> 00:42:00.670
or something on a higher tiered plan where their post will be showcased on the homepage for a period of time.

605
00:42:01.130 --> 00:42:03.790
So include pros posts for members in this plan.

606
00:42:03.930 --> 00:42:15.815
This is also a good way if only the admin of the site is contributing content to the site or you just want your admin's content, you know, the the owner of the website's content, maybe you have a a membership plan for that member, you can choose,

607
00:42:16.275 --> 00:42:20.135
that only theirs will display on the homepage in the streaming section.

608
00:42:21.395 --> 00:42:24.615
I think that that's it. Maybe we can, unmute some microphones

609
00:42:25.075 --> 00:42:29.500
and take some questions about this. Got a good friend, Jeff. How are you doing, Jeff?

610
00:42:29.880 --> 00:42:33.240
Good. Thanks. Alright. Can you hear me? Can hear you loud and clear.

611
00:42:33.240 --> 00:42:35.500
How's everything there in Aussied Land?

612
00:42:36.200 --> 00:42:37.900
Excellent. Excellent. Thank you.

613
00:42:38.904 --> 00:42:40.444
Just on that priority

614
00:42:41.944 --> 00:42:44.285
search function, on the individual

615
00:42:45.065 --> 00:42:45.565
members

616
00:42:46.025 --> 00:42:48.605
in the quick edit menu, there is a

617
00:42:49.065 --> 00:42:50.045
priority there.

618
00:42:50.424 --> 00:42:51.244
That's changed

619
00:42:51.660 --> 00:42:55.920
just lately. We used to put a number of people in the number one priority

620
00:42:56.540 --> 00:42:59.040
point, and they would come up on the front page,

621
00:42:59.819 --> 00:43:00.559
in rotation

622
00:43:01.020 --> 00:43:02.559
on a streaming widget.

623
00:43:03.579 --> 00:43:05.099
Now you can only put,

624
00:43:06.125 --> 00:43:07.265
one at a time

625
00:43:08.125 --> 00:43:09.265
Yes. In a position?

626
00:43:09.724 --> 00:43:10.545
Yes. So

627
00:43:11.165 --> 00:43:15.025
so I think by default, it only supports up to 24

628
00:43:15.325 --> 00:43:15.825
options.

629
00:43:16.204 --> 00:43:20.944
Let me let me see here. Feed stream feature. So featured members are handpicked by you.

630
00:43:21.890 --> 00:43:23.670
Yes. So I believe,

631
00:43:24.930 --> 00:43:29.810
the results limit is 24 by default. So you would only need to choose from 24

632
00:43:29.810 --> 00:43:33.190
positions and 24 members on who should be in which position.

633
00:43:34.955 --> 00:43:36.155
So you can choose,

634
00:43:36.555 --> 00:43:38.895
for the featured members, the search priority

635
00:43:39.195 --> 00:43:41.135
wouldn't matter because you're handpicking

636
00:43:41.675 --> 00:43:43.515
specifically up to 24

637
00:43:43.515 --> 00:43:47.595
featured members and the and the position they should show in as featured members.

638
00:43:47.595 --> 00:43:48.655
So the search priority

639
00:43:49.140 --> 00:43:54.920
isn't gonna be, taken into account here because this is this is a manual area for you, the admin, to manually

640
00:43:55.380 --> 00:43:58.440
position up to 24 members on the home page.

641
00:43:59.539 --> 00:44:00.660
Yeah. I understand that.

642
00:44:00.660 --> 00:44:05.515
But if you put for if you put random here, featured members in the streaming widget.

643
00:44:05.815 --> 00:44:09.275
It will be random order for every for every visitor of the site.

644
00:44:09.655 --> 00:44:12.635
And and they've they've got a priority order of number one.

645
00:44:12.695 --> 00:44:16.315
Would that come in which has which has priority, I'm trying to say.

646
00:44:16.455 --> 00:44:21.450
Random or the So you choose so let's say you choose the one through 24.

647
00:44:21.450 --> 00:44:22.570
Do you want that to be Yes.

648
00:44:22.650 --> 00:44:31.790
Do you want the members to be ascending one through 24 so it it would go from one to 24 descending so it would start with the 24 position go down to one?

649
00:44:31.895 --> 00:44:35.595
Or do you want everyone to just be jumbled up every time the page is reloaded?

650
00:44:35.895 --> 00:44:36.875
That would be random.

651
00:44:37.815 --> 00:44:38.795
Right. Understand.

652
00:44:39.255 --> 00:44:41.915
Yeah. Thank you. Okay. Thank you, Jeff.

653
00:44:42.615 --> 00:44:47.610
Alright. And good question there about showcasing members. Alright. We got our good friend, Robert.

654
00:44:48.390 --> 00:44:53.670
How you doing, Robert? Hi. Hi. Good. Thank you. Can you hear me? Can hear you perfectly, actually.

655
00:44:53.670 --> 00:44:58.330
Yeah. Oh, great. I have I'm I'm really happy to see what you've done with the forms,

656
00:44:59.755 --> 00:45:05.295
upgrades. That helps a lot to be able to see the the preview, you know, as you're editing. Great.

657
00:45:05.435 --> 00:45:10.175
And yeah. It's, because that was kinda my main thing. Now my site, I've

658
00:45:10.555 --> 00:45:13.295
got a question about I mean, I'm using my name.

659
00:45:13.730 --> 00:45:17.190
It's rldruse.com.

660
00:45:17.250 --> 00:45:22.530
The reason I'm using my name is I've surveyed family members and everything with all these different names, and they said, no.

661
00:45:22.530 --> 00:45:23.510
Use your name.

662
00:45:23.970 --> 00:45:26.625
But, anyway, carrier board was the other name.

663
00:45:26.785 --> 00:45:34.565
If I do change my domain may back to carrier board, do I how does the email because every do I lose everything that's in my email?

664
00:45:35.825 --> 00:45:38.085
Where are you accessing your email right now?

665
00:45:38.545 --> 00:45:39.185
Right here,

666
00:45:39.585 --> 00:45:40.865
in your email. In

667
00:45:41.600 --> 00:45:42.420
let me,

668
00:45:43.040 --> 00:45:44.000
see. We have,

669
00:45:44.720 --> 00:45:48.560
my good friend and and the, other cofounder, Matthew Brooks, on the line here.

670
00:45:48.560 --> 00:45:50.260
Let me ask him about that.

671
00:45:50.640 --> 00:45:51.140
Matthew.

672
00:45:52.160 --> 00:45:52.900
Hey, Jason.

673
00:45:53.360 --> 00:45:53.805
Alright.

674
00:45:54.125 --> 00:46:00.785
So he he's wondering if he changes his domain name, what's gonna happen with his, like, his squirrel mail or or web mail through our system?

675
00:46:01.085 --> 00:46:03.665
If you change your domain name,

676
00:46:04.125 --> 00:46:10.600
you'll still have access to your squirrel mail, but no new email will go into there. K.

677
00:46:10.920 --> 00:46:15.820
So what you'll probably want to do at that point is use an email application,

678
00:46:16.760 --> 00:46:18.940
either on your computer or on your phone.

679
00:46:19.320 --> 00:46:19.820
And,

680
00:46:20.200 --> 00:46:22.460
within cPanel, there are some options

681
00:46:23.000 --> 00:46:24.060
in order to

682
00:46:24.695 --> 00:46:29.275
get the settings that you can click a button, and it will pretty much autoconfigure

683
00:46:29.735 --> 00:46:32.635
your email client, whether it's on your phone

684
00:46:33.015 --> 00:46:34.155
or on your,

685
00:46:34.855 --> 00:46:35.515
on your,

686
00:46:35.975 --> 00:46:36.475
computer.

687
00:46:36.849 --> 00:46:38.790
Yeah. And you just wanna do that first

688
00:46:39.250 --> 00:46:43.270
before you move the domain name. And then once you move the domain name,

689
00:46:44.050 --> 00:46:45.430
and you set up your

690
00:46:45.730 --> 00:46:51.190
your own mail there, you'll just wanna make sure that your you update the settings.

691
00:46:51.924 --> 00:46:54.184
And then what it should do is continue

692
00:46:54.885 --> 00:46:58.664
to bring in the new mail from the new mail server that you've set up.

693
00:46:59.045 --> 00:47:00.025
Okay. Okay.

694
00:47:00.404 --> 00:47:03.365
And I can figure that out myself kinda going into the Yeah.

695
00:47:03.365 --> 00:47:07.400
I think, like, we have an article, how to set up a third party email here. Yeah.

696
00:47:07.400 --> 00:47:10.680
This this goes through it. Okay. I'm gonna send this in the chat here, Robert.

697
00:47:10.680 --> 00:47:13.559
Thank you for your questions. And and, Matt, thank you for,

698
00:47:14.440 --> 00:47:19.735
chiming in there as well. You're very welcome, Jason. Alright. If we didn't get to your questions,

699
00:47:20.275 --> 00:47:22.935
please ask them in the Facebook group.

700
00:47:23.315 --> 00:47:25.955
Thank you so much, David, for putting the tip of the week together.

701
00:47:25.955 --> 00:47:29.175
Turn regular members into top content contributors.

702
00:47:29.580 --> 00:47:34.140
And if you're not already a member of the Facebook group, you can go to brilliantdirectories.com

703
00:47:34.140 --> 00:47:35.360
forward /facebook

704
00:47:35.420 --> 00:47:37.440
and join the conversation there.

705
00:47:37.900 --> 00:47:42.080
Again, the next webinar will be in two weeks. So on behalf of myself,

706
00:47:42.620 --> 00:47:46.000
David, and the entire Brilliant Directories family, thank you for joining

707
00:47:46.300 --> 00:47:49.980
webinar Wednesday. Be kind to yourselves, and we will see you in the next one.

708
00:47:49.980 --> 00:47:52.720
Have a great day and a brilliant week. Bye bye.

