WEBVTT 1 00:00:00.160 --> 00:00:05.200 Alright, gang. Let's dive right into it. Welcome to another edition of webinar Wednesday. 2 00:00:05.200 --> 00:00:09.460 It's really great to be with you guys here today. We've made it through another two weeks together. 3 00:00:09.920 --> 00:00:12.495 If this is your first time joining us, welcome. 4 00:00:12.495 --> 00:00:16.755 I'm Jason there on the left, and we are always lucky to be joined by David Rocklin, 5 00:00:17.135 --> 00:00:19.875 the digital strategist here at Brilliant Directories. And honestly, 6 00:00:20.255 --> 00:00:23.795 so much more. David, thanks for taking the time to join us in today's webinar. 7 00:00:24.449 --> 00:00:27.429 Hey, everybody. Glad to be back with you for another webinar Wednesday. 8 00:00:27.490 --> 00:00:32.449 Got a great tip of the week coming up focusing a little bit on the sales side of your membership sites. 9 00:00:32.449 --> 00:00:34.390 So hope you stick with us for that. 10 00:00:34.769 --> 00:00:37.910 Awesome. And are we streaming on YouTube today, David? 11 00:00:38.395 --> 00:00:40.635 We are streaming on YouTube again this week. 12 00:00:40.635 --> 00:00:46.715 As always, during the q and a session, we will be taking a look at the live chat on the YouTube stream. 13 00:00:46.715 --> 00:00:50.155 So if you do have questions and you are over there, feel free to type them in. 14 00:00:50.155 --> 00:00:52.795 We'll try to address them during the q and a session. 15 00:00:52.795 --> 00:00:59.480 But if you wanna have your microphone unmuted, then be sure to join us in the following webinars through GoToWebinar. 16 00:00:59.699 --> 00:01:03.320 We have the registration link pinned to the top of the live chat over there on YouTube. 17 00:01:03.780 --> 00:01:11.775 And I always like to mention, if you're not already part of our Facebook group, it's a great way to keep the conversations going in between webinar Wednesdays. 18 00:01:11.775 --> 00:01:16.515 You can head on over to brilliantdirectories.com/facebook. 19 00:01:16.575 --> 00:01:17.955 You could do that right now. 20 00:01:18.255 --> 00:01:22.990 I myself am pretty active in there, and there are just really constructive conversations 21 00:01:23.290 --> 00:01:26.909 from fellow membership website owners building their directories together. 22 00:01:27.290 --> 00:01:35.045 Great way to ask how to questions, see what other people have done, and get some tips and and, know how from people who have been doing this quite some time. 23 00:01:35.045 --> 00:01:39.145 So I do look forward to seeing you guys in there. You can go to brilliantdirectories.com 24 00:01:39.205 --> 00:01:40.505 forward /facebook. 25 00:01:41.045 --> 00:01:43.845 And for those of you joining us for the first time, welcome. 26 00:01:43.845 --> 00:01:47.385 I do see a good handful of new names and faces out there. 27 00:01:47.890 --> 00:01:55.990 Webinar Wednesday was created as a way for us to not just share new features that are built into the platform, but how you can utilize those features, 28 00:01:56.369 --> 00:01:58.710 to help grow your community a bit faster. 29 00:01:59.170 --> 00:02:05.795 Some topics that we cover, last week's tip of the week actually did talk about how to increase traffic and converting visitors, 30 00:02:06.095 --> 00:02:06.835 into members. 31 00:02:07.375 --> 00:02:10.595 One of my favorites is how to improve your website's navigation. 32 00:02:11.535 --> 00:02:20.370 So if you have questions on these topics or anything about your brilliant directory's websites, please save them, and we will try to get to as many questions as we can in today's webinar. 33 00:02:20.910 --> 00:02:26.910 Alright. And we do have quite a few lab updates, since the webinar two weeks ago. 34 00:02:26.910 --> 00:02:32.205 I'll try to blaze through this list for us here, and we'll go ahead and start at the top. 35 00:02:32.205 --> 00:02:34.145 There is a new design setting. 36 00:02:34.445 --> 00:02:36.705 It's called click enlarge post images, 37 00:02:37.405 --> 00:02:40.625 and what this allows you to do is if you have a blog post, 38 00:02:40.925 --> 00:02:51.630 you can certainly add a feature image, but it's quite often that you'll add additional images into the actual body or content of a post such as an event or a blog article. 39 00:02:52.090 --> 00:02:56.295 With this design setting that's available for everyone, you can choose to turn it on. 40 00:02:56.535 --> 00:03:03.895 If the image is larger than the the space that it's in, visitors will be able to click that image and enlarge it on their screen. 41 00:03:03.895 --> 00:03:05.275 It's really great for infographics 42 00:03:05.974 --> 00:03:09.720 or other images that might have some text into them and that look a little small. 43 00:03:09.720 --> 00:03:14.220 Let me show you an example of of how this works and where it is in your design settings. 44 00:03:15.800 --> 00:03:19.080 So I think let me show you first how it works when it's enabled. 45 00:03:19.080 --> 00:03:23.915 So, here's just a little article I created on a a demo site here called it food article. 46 00:03:23.915 --> 00:03:29.595 So this is the feature image here. And then in the article, we've sprinkled some additional images. 47 00:03:29.595 --> 00:03:30.095 So 48 00:03:30.474 --> 00:03:34.015 prior or if this feature or design setting is disabled, 49 00:03:34.635 --> 00:03:37.694 clicking on these images doesn't do anything. However, 50 00:03:38.140 --> 00:03:39.440 when you do enable this, 51 00:03:39.819 --> 00:03:41.440 it will enlarge the image, 52 00:03:41.980 --> 00:03:43.819 not necessarily enlarge it, but it'll, 53 00:03:44.220 --> 00:03:49.500 pop it out and whatever the normal sizes of that image, it will be presented in this way. 54 00:03:49.500 --> 00:03:54.974 So, we can see here that we can click on the images, and, again, you could see how this could be helpful if you have infographics 55 00:03:55.595 --> 00:03:57.375 or images that really do require, 56 00:03:57.754 --> 00:03:58.974 some type of a close-up. 57 00:03:59.515 --> 00:04:01.534 And then you can also slide the images, 58 00:04:01.915 --> 00:04:04.790 once the pop up is there. I think it's really good for mobile too. 59 00:04:04.790 --> 00:04:07.930 Just again, it gives people a closer look at those images. 60 00:04:08.630 --> 00:04:11.450 And where you can enable that is under settings, 61 00:04:11.830 --> 00:04:12.810 design settings. 62 00:04:15.445 --> 00:04:18.985 And this will be under the additional settings here, 63 00:04:19.925 --> 00:04:21.625 content boxes and backgrounds. 64 00:04:23.285 --> 00:04:27.705 And it's right here in the third row, click enlarge post images. 65 00:04:28.440 --> 00:04:30.280 By default for everyone, it's turned off. 66 00:04:30.440 --> 00:04:34.440 It's up to you to turn it on, and you can set that to yes or no. 67 00:04:34.440 --> 00:04:37.979 I don't see any harm in setting it to yes. It just seems a little more, interactive. 68 00:04:38.039 --> 00:04:41.660 So if you wanna use that, you can certainly set that to yes. And 69 00:04:41.965 --> 00:04:48.625 for your posts, such as a blog articles and things like that, additional images in the content or body of the 70 00:04:49.005 --> 00:04:51.264 area will be clickable and they will enlarge. 71 00:04:52.445 --> 00:04:52.845 Alright. 72 00:04:52.845 --> 00:04:59.580 This next one is, we do have some efforts coming into place to, improve Google page speed scores and optimize 73 00:05:00.040 --> 00:05:00.680 some of those, 74 00:05:01.240 --> 00:05:02.040 speed test, 75 00:05:02.360 --> 00:05:05.100 tools that the scores that the BD sites receive. 76 00:05:05.400 --> 00:05:15.085 One thing that's now available for everyone, if you're using the Facebook Messenger chat add on that allows you to add the Facebook chat tool onto your website, 77 00:05:15.465 --> 00:05:18.764 there is an option to only have this activated 78 00:05:19.065 --> 00:05:21.405 on your desktop, and have it disabled 79 00:05:21.865 --> 00:05:23.085 on mobile devices. 80 00:05:23.729 --> 00:05:27.190 Couple benefits for disabling it on mobile if you wanted to. 81 00:05:27.490 --> 00:05:35.009 One is it does take up quite a bit of real estate, so it is covering a lot of content when when you do see that Facebook chat pop up on mobile. 82 00:05:35.009 --> 00:05:41.675 So, just depending on your business model and the type of site you have, it may be more of a nuisance than 83 00:05:42.135 --> 00:05:44.315 a benefit to have that display on mobile. 84 00:05:44.695 --> 00:05:50.395 The second thing is, you know, all these extra small tools, they do slow down slightly, page load times. 85 00:05:50.455 --> 00:05:54.635 So disabling it, especially on mobile where data transfer might be a bit slower, 86 00:05:55.040 --> 00:05:57.540 can help with your mobile page speed scores. 87 00:05:57.840 --> 00:06:02.100 So let me show you where that is, and this is only if you're using the Facebook Messenger, 88 00:06:02.800 --> 00:06:03.520 chat add on. 89 00:06:03.520 --> 00:06:10.340 Let me first show you, which add on that is, and then where the setting is to disable it on mobile if you choose to. 90 00:06:12.435 --> 00:06:13.235 So here it is. 91 00:06:13.235 --> 00:06:17.975 We call it Facebook website chat, and you can see here from the image kind of it puts this, 92 00:06:18.355 --> 00:06:22.775 little bubble here with the chat now. They're chatting with your Facebook page essentially. 93 00:06:23.380 --> 00:06:29.160 And this video here for example explains how to set it up both on the Facebook side and the BD side. 94 00:06:29.540 --> 00:06:36.200 But when it is set up in your general settings is where you would set it up on your BD site under the integrations tab. 95 00:06:37.125 --> 00:06:38.585 And if you scroll down, 96 00:06:39.125 --> 00:06:41.225 you'll find the, Facebook Messenger 97 00:06:41.845 --> 00:06:43.365 tool here. So, yeah. 98 00:06:43.365 --> 00:06:47.865 You do need to connect your Facebook page and again that that video explains some instructions. 99 00:06:47.925 --> 00:06:53.830 But here under enable Facebook chat if you are using it, there is an option to enable it 100 00:06:54.210 --> 00:06:56.550 always. So that'll be desktop and mobile, 101 00:06:57.009 --> 00:07:02.229 or enable it only on desktops, which I would recommend. But again, if you're getting a lot of, 102 00:07:03.250 --> 00:07:07.485 a lot of communications from, mobile users, you might wanna keep it in that case. 103 00:07:07.805 --> 00:07:18.065 Or you can choose to do the opposite, enable it only on mobile devices or disable it if you're not, manning your chat station on Facebook and you don't want to respond to people at this time. 104 00:07:18.360 --> 00:07:22.780 So that is where the setting is, and you could, set it to enable only on desktops. 105 00:07:24.199 --> 00:07:28.460 Okay. In an effort to put more power in your control, 106 00:07:29.000 --> 00:07:32.300 there is a new option to have custom content 107 00:07:32.785 --> 00:07:35.605 in the top of the home page in the hero section. 108 00:07:36.065 --> 00:07:38.885 Generally, this is reserved for a search module 109 00:07:39.265 --> 00:07:42.005 or we have the clickable maps and things like that. 110 00:07:42.225 --> 00:07:51.270 Now it's a little bit easier to add custom content there, and I'll show you how if you wanted to just have your own custom content there, in the homepage hero section. 111 00:07:51.270 --> 00:07:54.150 So, first, let's see what we're talking about here. 112 00:07:54.310 --> 00:07:58.730 We're effectively talking about the call to action here. So we have a main title, 113 00:07:59.215 --> 00:08:02.755 a subtitle, and then we've selected in this case this search module, 114 00:08:03.294 --> 00:08:05.395 to be on the home page. But, 115 00:08:05.935 --> 00:08:12.435 if you just want to have custom content, it's now certainly possible, and I will show you how we can do that. 116 00:08:13.370 --> 00:08:15.629 So this will be under design settings. 117 00:08:16.889 --> 00:08:18.990 And we'll do something cool with this actually. 118 00:08:19.770 --> 00:08:24.509 Let's go to home page. So this is under the search box or call to action. 119 00:08:25.345 --> 00:08:26.865 And it's the first option here. 120 00:08:26.865 --> 00:08:35.125 We have, quite a few options as to have what we want for the call to action, and this is called custom content text editor. 121 00:08:35.184 --> 00:08:37.284 So I'll go ahead and click that. 122 00:08:37.585 --> 00:08:41.044 And when you select that, you'll have this blue button that says toggle text editor, 123 00:08:42.120 --> 00:08:44.680 And there we go. We have a text editor here. 124 00:08:44.680 --> 00:08:49.100 What's really cool is it can support widget short codes. So maybe you're doing, 125 00:08:49.560 --> 00:08:56.459 for your designer or developer, you could do something totally custom in a in a widget and then just have that HTML render here. 126 00:08:56.765 --> 00:08:59.325 If you're a beginner, you wanna do something a bit simpler, 127 00:08:59.645 --> 00:09:03.585 let's put a video here as an example that I think that would be, pretty cool. 128 00:09:04.365 --> 00:09:08.705 And let's just do a table with two call two columns here. And I'll say, 129 00:09:09.610 --> 00:09:11.710 learn about our website. 130 00:09:12.090 --> 00:09:14.350 And we'll do a couple of things here. We'll make this, 131 00:09:15.530 --> 00:09:17.150 nice and large. We'll do 132 00:09:17.530 --> 00:09:18.590 a 44, 133 00:09:19.770 --> 00:09:21.070 and we'll center it, 134 00:09:24.005 --> 00:09:27.225 and we'll give the cello, a white background here 135 00:09:29.205 --> 00:09:32.085 so the text contrast nicely. And let's put a video, 136 00:09:32.405 --> 00:09:34.265 on this side here. Let's go to YouTube. 137 00:09:36.250 --> 00:09:38.750 Just grab the first video they suggest for us. 138 00:09:40.250 --> 00:09:43.390 There we go. One of my favorite sets here for music. 139 00:09:44.970 --> 00:09:45.470 And 140 00:09:46.890 --> 00:09:49.964 we can just, embed a video here. Click insert video. 141 00:09:49.964 --> 00:09:52.545 So maybe this is a welcome video you have for people. 142 00:09:54.525 --> 00:10:00.464 And there it is. And I'm gonna cross my fingers. This is new and I wanna see, how it works here. 143 00:10:01.880 --> 00:10:05.019 K. Great. So that's saved. So this is what we had before. 144 00:10:05.480 --> 00:10:09.580 And let's duplicate this and see what the home page is now. 145 00:10:10.920 --> 00:10:13.160 Okay. Great. So, it's a little smooshed here. 146 00:10:13.160 --> 00:10:16.755 That's based on the width, but we could see we have a message here. We have the video. 147 00:10:16.995 --> 00:10:18.535 Let's widen this up a bit. 148 00:10:18.835 --> 00:10:24.435 Under the, hero title text, you can actually choose how wide you want the text area width. 149 00:10:24.595 --> 00:10:27.175 Let's just go a hundred percent in this case, 150 00:10:29.155 --> 00:10:31.895 and that should open it up, quite a bit. 151 00:10:34.089 --> 00:10:40.589 There we go. So, again, I'm just doing something super simple here. Let's do one more thing, just to 152 00:10:41.930 --> 00:10:46.910 do one more thing. So it says learn about our website. Let's actually put a button here. 153 00:10:47.745 --> 00:10:49.525 Click to join now. 154 00:10:49.985 --> 00:10:56.165 Alright. So we'll do this and we'll turn it into a link. It'll go to our join page. 155 00:10:57.585 --> 00:10:58.085 Insert. 156 00:10:59.185 --> 00:11:00.540 And let's give it 157 00:11:01.339 --> 00:11:03.680 the danger button color and also 158 00:11:04.380 --> 00:11:05.600 let's make it, 159 00:11:06.779 --> 00:11:07.600 full width. 160 00:11:08.540 --> 00:11:11.839 Okay. Let's save that. Again, I'm just trying to, 161 00:11:12.540 --> 00:11:17.495 get the creative juices flowing on kinda what you could do here just doing some basic stuff. 162 00:11:18.835 --> 00:11:23.175 So there it goes. It doesn't look like it did the the full width thing. You can look into that, but, 163 00:11:23.555 --> 00:11:26.215 we can see here, you know, we have our main titles, 164 00:11:26.755 --> 00:11:30.835 and we have, two things here. Video, I think is the coolest thing. You could put forms here. 165 00:11:30.835 --> 00:11:32.190 You could put custom widgets. 166 00:11:32.750 --> 00:11:33.710 So that's now available. 167 00:11:33.710 --> 00:11:41.090 And I think what we're gonna do in a phase two is we all love those draggable blocks, the premade elements that we created on the web page builder. 168 00:11:41.150 --> 00:11:53.185 I think there's plenty of space here to have this editor here, and also some of those pre made elements, so you can drag them in here, for some quicker editing, and adding elements inside this text editor. 169 00:11:53.185 --> 00:11:56.405 So we'll definitely look at doing that, in a phase two. 170 00:11:57.680 --> 00:12:00.899 Okay. So just to recap, that's gonna be in your design settings, 171 00:12:01.279 --> 00:12:01.779 homepage, 172 00:12:02.800 --> 00:12:06.740 search box, call to action, and you can choose the custom content, 173 00:12:07.440 --> 00:12:08.260 text editor. 174 00:12:09.279 --> 00:12:09.765 Alright. 175 00:12:09.845 --> 00:12:15.545 This one I think is in the direction for us to be game changers with how we're segmenting and creating lists. 176 00:12:15.845 --> 00:12:19.305 Something that I've personally wanted to have pushed, on the platform, 177 00:12:19.685 --> 00:12:23.280 and it's finally here, and we're just gonna continue to build off of this. 178 00:12:23.440 --> 00:12:28.880 The ability to create smart lists based on form inquiries that come into your site. 179 00:12:28.880 --> 00:12:36.560 So if you have a landing page form or an application form or a survey form, they all go into the forms inbox area. 180 00:12:36.560 --> 00:12:44.345 Those inquiries go into the forms inbox area of your admin, and you were always able to export that with the export add on. 181 00:12:44.485 --> 00:12:48.745 However, now, everyone can create smart lists so you can send newsletters 182 00:12:49.125 --> 00:12:53.740 to people who filled out those forms. Up until now, you could just receive it. 183 00:12:53.740 --> 00:12:56.639 You can't really respond back to them as groups of people, 184 00:12:57.180 --> 00:13:01.759 in bulk, but now you can. So let me show you how that, looks and works. 185 00:13:02.459 --> 00:13:02.959 So 186 00:13:03.339 --> 00:13:04.720 this will be under 187 00:13:05.180 --> 00:13:06.560 your forms inbox. 188 00:13:06.875 --> 00:13:09.855 The most common form we all have is the contact us form, 189 00:13:10.235 --> 00:13:16.334 but you might be creating more custom forms on your site. So, what you have here are list actions, 190 00:13:16.954 --> 00:13:20.420 and here we can see create smart list from the results. 191 00:13:20.720 --> 00:13:25.540 The only caveat here is you do need to filter by at least one of your, 192 00:13:26.240 --> 00:13:30.660 landing page or lead capture forms that you have here. So let's do, for example, 193 00:13:31.200 --> 00:13:34.100 suggest a business. This is something we did in a previous webinar. 194 00:13:34.855 --> 00:13:40.075 So we have, two people who have filled out the suggested business form on our site. 195 00:13:40.535 --> 00:13:41.675 You could do additional 196 00:13:41.975 --> 00:13:44.075 filters like date range or keyword. 197 00:13:45.015 --> 00:13:47.995 Later we're gonna add another filter here where you can filter, 198 00:13:48.535 --> 00:13:49.835 inquiries from everyone 199 00:13:50.580 --> 00:13:55.160 or from members or from nonmembers. So if you have a form, you can then segment, 200 00:13:55.620 --> 00:13:59.000 if a member or a nonmember has filled out that form. 201 00:13:59.300 --> 00:14:01.320 So what we can do now that we've filtered 202 00:14:01.620 --> 00:14:06.635 at least one form suggest a business, is go to list actions and create smart lists. 203 00:14:07.415 --> 00:14:09.035 And we're gonna call this, 204 00:14:10.535 --> 00:14:11.035 suggest 205 00:14:11.415 --> 00:14:11.915 a 206 00:14:12.935 --> 00:14:13.435 business 207 00:14:14.375 --> 00:14:18.840 submitters, we'll call them. People who have submitted the suggested business form, save that. 208 00:14:19.880 --> 00:14:24.700 Alright. And let's go take a look at our smart list. So this is under members, smart lists. 209 00:14:25.880 --> 00:14:27.500 And I can filter here. 210 00:14:27.960 --> 00:14:33.820 So suggest a business submitter. So we have two people in here. Let's say it was 2,000 or 200. 211 00:14:34.385 --> 00:14:37.505 That's great. Let's say I wanted to email all of them. 212 00:14:37.505 --> 00:14:40.404 Before there wasn't a method or a way to do that. 213 00:14:40.865 --> 00:14:45.045 Now we can go to send a newsletter in the email section 214 00:14:47.000 --> 00:14:53.020 and what we can do is you know you could fill out like what the newsletter nickname is what template to send 215 00:14:53.399 --> 00:14:56.300 things like that but if we scroll down to smart lists 216 00:14:56.839 --> 00:14:58.140 we can see here 217 00:14:58.600 --> 00:15:01.580 suggest a business submitters there's two people in there 218 00:15:01.915 --> 00:15:02.735 I can click 219 00:15:03.275 --> 00:15:05.935 that and and send a newsletter to those people. 220 00:15:06.475 --> 00:15:10.175 What I like is you can always choose this advanced option, 221 00:15:10.635 --> 00:15:14.555 email even if recipient received this specific email template. 222 00:15:14.555 --> 00:15:20.580 So you choose the email template that you wanna send to them. This helps prevent duplicate sending 223 00:15:21.040 --> 00:15:24.580 the same person, multiple emails over and over again. So, 224 00:15:25.440 --> 00:15:29.459 checking this will send it to them again, but by default it's unchecked, 225 00:15:30.080 --> 00:15:31.060 just to prevent 226 00:15:31.425 --> 00:15:34.245 sending the same email to people who may have already, 227 00:15:34.625 --> 00:15:38.945 received it. But there are cases where you do want to send the same email multiple times, 228 00:15:39.505 --> 00:15:40.565 to people. So 229 00:15:41.825 --> 00:15:46.965 smart list from form inquiries, and I'll just fast forward down here to the coming soon section. 230 00:15:47.399 --> 00:15:53.420 We also are going to, soon release smart list and export functionality for member reviews 231 00:15:53.879 --> 00:15:56.199 and the member leads that your members receive. 232 00:15:56.199 --> 00:16:02.300 So you'll be able to export the member reviews, export the leads, and also create smart list from your member reviews 233 00:16:02.885 --> 00:16:05.385 and the member leads that your website receives. 234 00:16:06.005 --> 00:16:08.085 So that's really cool there. Alright. 235 00:16:08.085 --> 00:16:12.805 This next one here, more of a quality of life for your members, actually. 236 00:16:12.805 --> 00:16:15.305 There's now an additional save changes button, 237 00:16:15.850 --> 00:16:21.790 when your members are saving their photo album images and uploads. Let me show you where that is. 238 00:16:22.490 --> 00:16:22.970 Okay. 239 00:16:22.970 --> 00:16:31.305 So I'm logged in here as a member, and in this case, I created a photo album called food images, theme of today's food. 240 00:16:32.345 --> 00:16:35.305 And we can see that there are four images in here. 241 00:16:35.305 --> 00:16:38.585 So this is what's new is the photo display order link. 242 00:16:38.585 --> 00:16:41.085 There's also a tab here so when your members upload 243 00:16:41.464 --> 00:16:45.964 20 images, yeah, the link was here, but it was kind of out of sight. So, 244 00:16:46.390 --> 00:16:51.209 seeing it here might encourage them to use that and organize their photos in the order they want them. 245 00:16:51.350 --> 00:16:55.450 And also, the save changes button is now up here as well. 246 00:16:55.670 --> 00:16:59.770 Prior to this, it was stuck all the way here at the bottom. So, 247 00:17:00.149 --> 00:17:01.930 the bottom is fine, but now, 248 00:17:02.365 --> 00:17:08.224 they can have it here at the top which is kind of helpful if they have a lot of images, you know, more than five images. 249 00:17:08.925 --> 00:17:12.125 You might not know to scroll all the way down to the save changes. 250 00:17:12.125 --> 00:17:13.980 So they'll see it right there at the top. 251 00:17:14.380 --> 00:17:20.000 They can rotate, they can change titles, and click this nifty button right here a lot easier. 252 00:17:21.579 --> 00:17:26.720 And the last one for today for new features, we've actually just reorganized 253 00:17:27.179 --> 00:17:28.319 some of the 254 00:17:28.665 --> 00:17:32.685 menu links in the admin area. Let me show you where those are. 255 00:17:33.625 --> 00:17:38.525 We've created a new section under my content. It's called interactions. 256 00:17:39.305 --> 00:17:43.980 Before this was called leads, and the only thing in here were member leads. 257 00:17:43.980 --> 00:17:46.640 So it wasn't really an effective use of space. 258 00:17:47.340 --> 00:17:49.279 What we've done is we've actually compiled 259 00:17:49.659 --> 00:17:54.480 the existing links that were in other areas. Member reviews used to be under my members. 260 00:17:55.934 --> 00:17:58.195 Post comments was under my content, 261 00:17:58.895 --> 00:18:04.595 and private chats with the private chats was actually here under when it was called member leads, which wasn't labeled 262 00:18:04.895 --> 00:18:05.635 very well. 263 00:18:06.255 --> 00:18:07.075 So interactions 264 00:18:07.860 --> 00:18:08.600 are basically 265 00:18:08.900 --> 00:18:11.320 communications between your website visitors 266 00:18:11.700 --> 00:18:15.640 to your members or sometimes member to member in the case of private chats. 267 00:18:16.020 --> 00:18:17.880 And now you can see everything. 268 00:18:18.260 --> 00:18:20.280 Here nothing's changed besides, 269 00:18:20.735 --> 00:18:24.355 this main title is now called interactions, and we've moved, 270 00:18:24.815 --> 00:18:26.995 all these items into this section. 271 00:18:27.615 --> 00:18:32.820 What's really cool is when you close this, there is a number there. We can see this says number two. 272 00:18:33.139 --> 00:18:38.759 These are pending leads or if there's pending reviews to moderate or pending comments to moderate, 273 00:18:39.220 --> 00:18:41.480 it will show a total number here. 274 00:18:41.539 --> 00:18:48.835 And then when you hover over, you'll see the individual number of things to do if you have pending items here as the website admin. 275 00:18:48.835 --> 00:18:50.775 So that's kind of cool as well. 276 00:18:51.955 --> 00:18:53.875 Alright. Some things coming soon. 277 00:18:53.875 --> 00:18:59.335 As I mentioned, smart list and exports for member reviews and leads. Definitely excited about that. 278 00:18:59.960 --> 00:19:13.005 A request that was from Colette here a few webinars ago, the ability to in the search results, the view you'd like, if you'd like to start in grid view or map view, right now, it's pinned to the design setting and is 279 00:19:13.485 --> 00:19:24.685 is applied to all your post types, but you can choose maybe you want your events to start in grid view on the search results page, and your blog articles to start in list view or map view, whatever it might be. 280 00:19:24.685 --> 00:19:28.020 You'll be able to select that on a per post type basis. 281 00:19:28.559 --> 00:19:33.760 We are being aggressive with some updates for improving Google page speed scores. 282 00:19:33.760 --> 00:19:36.100 I'm personally overseeing some of those. 283 00:19:36.400 --> 00:19:38.640 Those will be coming out probably in the next month. 284 00:19:38.640 --> 00:19:42.020 We just have to be a little bit careful to make sure that we're doing things correctly, 285 00:19:42.335 --> 00:19:43.235 But we do anticipate 286 00:19:43.695 --> 00:19:44.835 some really favorable, 287 00:19:45.535 --> 00:19:50.755 scores and also load times that should improve, everyone's Google page speeds across the board. 288 00:19:51.215 --> 00:19:56.130 We're also working to improve the workflow for matching, leads with members, mentioned this before. 289 00:19:56.370 --> 00:19:59.270 And also slightly better UI for newsletters 290 00:19:59.810 --> 00:20:00.630 and the statistics 291 00:20:01.010 --> 00:20:02.790 after a newsletter is sent. 292 00:20:03.010 --> 00:20:10.505 I do see that with the creation of the smart list and the ability to create more smart list, more and more people will be using the newsletter 293 00:20:10.805 --> 00:20:16.105 functionality. So, we're definitely gonna make an investment to improve the UI of that. 294 00:20:16.965 --> 00:20:24.665 Along with that, just ongoing updates to make things more awesome both on the front end of your BD websites and in the admin area. 295 00:20:25.020 --> 00:20:27.900 Thank you guys so much for your suggestions the last few weeks. 296 00:20:27.900 --> 00:20:30.000 It's definitely giving us a direction of, 297 00:20:30.300 --> 00:20:32.480 things we should focus and improve on. 298 00:20:33.020 --> 00:20:34.880 Alright. That was a mouthful. 299 00:20:35.260 --> 00:20:38.240 Great updates though from the BD team, so round of applause, 300 00:20:38.940 --> 00:20:41.565 for them. And we have an awesome tip of the week. 301 00:20:41.565 --> 00:20:44.705 David, you've done a great job putting these slides together. 302 00:20:44.925 --> 00:20:50.685 This is something we've been talking about for a few, weeks and and some topics that come up in the Facebook group. 303 00:20:50.845 --> 00:20:53.005 So we thought it would be an appropriate tip of the week. 304 00:20:53.005 --> 00:20:57.610 If it's okay, David, may I pass it over to you and we can talk about how to respond 305 00:20:57.910 --> 00:20:59.690 to common sign up objections 306 00:21:00.390 --> 00:21:01.610 with killer rebuttals. 307 00:21:02.470 --> 00:21:07.130 Yeah. Absolutely. This is a great topic that hopefully will come in handy, 308 00:21:07.510 --> 00:21:10.685 for a lot of you with your own membership websites. 309 00:21:10.985 --> 00:21:14.985 Sometimes we might get members signing up on their own, and that bodes well for us. 310 00:21:14.985 --> 00:21:17.805 It shows us that we're doing well in terms of communication 311 00:21:18.345 --> 00:21:21.885 on our website. But other times, there might be some prospective members 312 00:21:22.270 --> 00:21:25.309 who might need some hand holding to get across the finish line. 313 00:21:25.309 --> 00:21:29.170 So first, let's talk about what objection handling is, 314 00:21:29.710 --> 00:21:32.610 and I think it's important to distinguish between objections 315 00:21:32.990 --> 00:21:33.490 and 316 00:21:33.790 --> 00:21:40.465 just casual brush off. So an objection, we can think of as kind of being synonymous with a concern. 317 00:21:40.765 --> 00:21:53.220 So an example might be a prospective member says to you that, you know, your website, your community, it seems like it would be useful to them, but they're still just unsure about this reason or that reason. 318 00:21:53.600 --> 00:22:00.580 And so we can address that concern and try to help move them across the finish line and sign up for a membership. 319 00:22:00.945 --> 00:22:05.664 A brush off would be when somebody says, you know, I'm just not interested. Don't wanna talk to you. 320 00:22:05.664 --> 00:22:07.524 This isn't for me. No. Thanks. 321 00:22:08.225 --> 00:22:11.265 Those people, we probably don't wanna spend too much time on. 322 00:22:11.265 --> 00:22:13.260 If they already know it's not for them, 323 00:22:13.660 --> 00:22:19.420 then we're really trying to win an uphill battle with them if we're trying to get them to sign up. 324 00:22:19.420 --> 00:22:22.720 Whereas people who think that our offering 325 00:22:23.100 --> 00:22:31.315 could be beneficial to them, but just, you know, there's some obstacles in the way, It's those people that we really wanna spend our time on, address their concerns, and, 326 00:22:31.655 --> 00:22:35.975 and help them realize why our membership community will benefit them. 327 00:22:35.975 --> 00:22:38.795 So our primary goal here is to alleviate 328 00:22:39.420 --> 00:22:45.600 our prospects' concerns in order to facilitate them becoming a member and signing up on our website. 329 00:22:46.220 --> 00:22:47.040 It's probably 330 00:22:47.500 --> 00:23:00.945 relatively obvious why objection handling is important, but it's important to make note of and and to recognize that the longer a prospect holds an opinion, the more that opinion solidifies and the stronger it will become. 331 00:23:01.245 --> 00:23:05.085 And that means it'll be even more difficult for us to try to change their opinion. 332 00:23:05.085 --> 00:23:06.945 So if they do have 333 00:23:07.485 --> 00:23:13.270 some opinion prior to signing up, we want to welcome those objections, those concerns, 334 00:23:13.650 --> 00:23:23.670 and view those as opportunities for us to address those concerns, alleviate any concerns that they might have, and help make that transition into a member a lot easier. 335 00:23:24.045 --> 00:23:33.025 So before we move into some of the more technical strategies I will talk about in the the next couple slides, I thought it would be useful to go over some of the simpler 336 00:23:33.485 --> 00:23:39.789 kind of mental notes to to keep in mind when we're dealing with objections from these prospective members. 337 00:23:40.169 --> 00:23:45.470 So the first one is just to simply keep cool. They're not totally blowing us off. 338 00:23:45.610 --> 00:23:47.470 They're just voicing their concerns, 339 00:23:47.929 --> 00:23:52.285 and and we wanna welcome that and make sure that we're answering any questions that they have. 340 00:23:52.505 --> 00:23:56.525 You know, it's not over yet. We still have time to help them become a member. 341 00:23:56.585 --> 00:24:00.765 We also want to stay confident, and we don't want to get emotional, angry, 342 00:24:01.065 --> 00:24:01.725 or impatient. 343 00:24:02.149 --> 00:24:08.090 We always want to maintain a positive attitude and really listen to what the prospect's concerns are. 344 00:24:08.230 --> 00:24:10.330 It's important to understand specifically 345 00:24:10.950 --> 00:24:14.889 what they're saying, what their concerns are. That way, we have a better opportunity 346 00:24:15.350 --> 00:24:17.915 at specifically addressing their concerns 347 00:24:18.375 --> 00:24:20.715 and helping them realize why our offering 348 00:24:21.095 --> 00:24:22.535 might actually benefit them. 349 00:24:22.535 --> 00:24:30.770 And so with that, we always want to stand behind our offering, and it's important to really understand what it is we're offering, why our membership community 350 00:24:31.150 --> 00:24:33.410 can benefit all these prospective members. 351 00:24:33.870 --> 00:24:37.010 And even if those reasons aren't apparent to the prospects, 352 00:24:37.630 --> 00:24:43.655 if we can stand behind our offering and really understand it, then we can help convey that messaging to them. 353 00:24:43.795 --> 00:24:44.615 And lastly, 354 00:24:44.995 --> 00:24:52.135 pretty basic, but we do wanna thank them for mentioning their concerns, for voicing their opinion, and giving us an opportunity to address them. 355 00:24:52.275 --> 00:24:55.895 I'm glad you mentioned that, David. We actually hear that all the time. 356 00:24:56.250 --> 00:24:58.590 And let me tell you why that's not an issue. 357 00:24:59.450 --> 00:25:04.110 It's basically a way to thank them for mentioning their a way to thank them for mentioning their concerns. 358 00:25:04.410 --> 00:25:08.350 Absolutely. And so getting into a little bit more technical element, 359 00:25:08.745 --> 00:25:14.445 this basically takes everything from the last slide and just breaks it down even more and makes it a little bit more technical. 360 00:25:14.745 --> 00:25:15.945 So this is the layer method. 361 00:25:15.945 --> 00:25:20.905 It was developed by Karoo International, which is kind of a a corporate sales training firm. 362 00:25:20.905 --> 00:25:26.750 But the primary thing we want to keep in mind during all of this is that these objections or concerns 363 00:25:27.290 --> 00:25:29.230 that are being brought to our attention 364 00:25:29.610 --> 00:25:33.230 are opportunities for us to help these prospective members, 365 00:25:33.770 --> 00:25:37.950 and to establish a trustworthy relationship with them. We've talked about 366 00:25:38.345 --> 00:25:45.805 relationships a lot in previous webinars and how important they are in the longevity of maintaining members in our community. 367 00:25:45.865 --> 00:25:50.365 So, if we're able to get a prospect on the phone initially, 368 00:25:51.120 --> 00:25:56.180 answer their questions, show them that there's real people behind the website and the community managing it, 369 00:25:56.640 --> 00:26:01.620 then that really puts us on a great footing to start their journey within our community. 370 00:26:01.760 --> 00:26:04.900 So, the Lair method is it's basically just four steps. 371 00:26:05.465 --> 00:26:06.685 Listen, acknowledge, 372 00:26:07.225 --> 00:26:07.725 explore, 373 00:26:08.105 --> 00:26:08.845 and respond. 374 00:26:09.145 --> 00:26:10.125 So with listen, 375 00:26:10.425 --> 00:26:12.525 it's important to distinguish between listening 376 00:26:12.985 --> 00:26:13.725 and hearing 377 00:26:14.025 --> 00:26:17.325 what the prospect is saying. When we're listening to the prospect, 378 00:26:17.705 --> 00:26:24.070 it it shows that we care about what they have to say and and that we really do understand whatever concerns 379 00:26:24.529 --> 00:26:28.070 they're voicing to us are. And then that leads into acknowledgment, 380 00:26:28.690 --> 00:26:30.230 where a sincere acknowledgment 381 00:26:30.770 --> 00:26:32.390 to the prospect and their concerns 382 00:26:33.090 --> 00:26:37.485 shows them that they are being heard, that they're being listened to, and that we understand 383 00:26:37.945 --> 00:26:39.485 why their concerns are reasonable. 384 00:26:39.945 --> 00:26:42.445 And going one step further into explore, 385 00:26:42.985 --> 00:26:45.245 we can ask them some follow-up questions 386 00:26:45.865 --> 00:26:47.725 regarding the concerns that they're voicing 387 00:26:48.265 --> 00:26:55.700 in order to really flush out all the concerns that they're voicing and make sure that we truly do understand what they're telling us. 388 00:26:55.700 --> 00:26:58.120 And so we can give them a better rebuttal 389 00:26:58.420 --> 00:27:00.120 or a better response 390 00:27:00.580 --> 00:27:03.400 to help convince them to sign up to our website. 391 00:27:03.845 --> 00:27:10.025 And so that's where respond comes in is we can really only accurately respond 392 00:27:10.325 --> 00:27:12.745 to the prospect when we have a complete understanding 393 00:27:13.205 --> 00:27:15.705 of their concerns. So we can respond with a recommendation, 394 00:27:16.245 --> 00:27:16.985 an alternative, 395 00:27:17.570 --> 00:27:19.830 a solution, whatever it may be that addresses 396 00:27:20.290 --> 00:27:21.110 their concerns, 397 00:27:21.650 --> 00:27:26.630 so that we can push them across the finish line and get them to sign up on our website. 398 00:27:27.090 --> 00:27:31.670 And actually stepping back and looking at this and and listening to you explain this a bit, David, 399 00:27:32.035 --> 00:27:35.975 This is actually great relationship advice, for your spouse or your partner, 400 00:27:36.435 --> 00:27:38.295 when there's a conflict or some resistance. 401 00:27:39.075 --> 00:27:41.715 These four steps actually make perfect sense. 402 00:27:41.715 --> 00:27:47.890 So I would make note of this, not only for in your your business, but also in your personal life and relationships, 403 00:27:48.590 --> 00:27:50.610 when trying to be an effective communicator, 404 00:27:51.390 --> 00:27:56.590 when working with someone in in any case, that you might have resistance with. That's so true. 405 00:27:56.590 --> 00:28:04.575 Whether it's a professional relationship or a personal one, really, they all require similar ingredients to to maintain that strong relationship. 406 00:28:04.875 --> 00:28:06.735 It's almost like getting back to basics, 407 00:28:07.275 --> 00:28:11.295 with these four steps here. So good to keep in mind. Thanks for sharing this specific slide. 408 00:28:12.075 --> 00:28:13.290 Absolutely. And so 409 00:28:13.610 --> 00:28:16.670 to sum up, we thought we'd cover some common objections 410 00:28:16.970 --> 00:28:18.030 specifically for 411 00:28:18.330 --> 00:28:20.270 membership websites and communities. 412 00:28:20.890 --> 00:28:34.335 So brilliant directories have been around for over ten years, and we've heard questions from a lot of our users and also from a lot of members who are looking to sign up onto membership sites and some of the concerns that they have. 413 00:28:34.335 --> 00:28:40.575 And there's a lot of similarities regardless of whatever target industry or target demographic you're going after are. 414 00:28:40.575 --> 00:28:43.360 So the first one and the primary one 415 00:28:44.059 --> 00:28:48.399 is that the offering is just too expensive. Why should I pay for this membership? 416 00:28:49.259 --> 00:28:51.360 So this is where really understanding 417 00:28:51.899 --> 00:28:53.519 your offering comes in handy. 418 00:28:53.980 --> 00:28:55.440 You don't want to 419 00:28:55.765 --> 00:28:59.625 focus on the price because that makes the conversation strictly transactional. 420 00:29:00.245 --> 00:29:03.385 We want to explain and really define 421 00:29:03.845 --> 00:29:04.745 what value 422 00:29:05.125 --> 00:29:06.985 our offering, our membership 423 00:29:07.525 --> 00:29:12.040 is bringing to the prospective member, what return on their investment they're gonna get. 424 00:29:12.040 --> 00:29:15.820 We can make some comparisons if there are other similar websites out there. 425 00:29:15.960 --> 00:29:20.620 We can explain what they're missing out on. I think an important point with this one 426 00:29:21.215 --> 00:29:25.075 is not to make it so much about the price and make it more emotional. 427 00:29:25.295 --> 00:29:27.235 Try to convince them other ways 428 00:29:27.775 --> 00:29:28.275 why 429 00:29:28.655 --> 00:29:30.515 joining our website would be worthwhile. 430 00:29:30.975 --> 00:29:34.915 And then, the second one, I'm already part of another website. 431 00:29:35.210 --> 00:29:39.070 I don't need to have a membership on your website. The other one's just working out fine. 432 00:29:39.530 --> 00:29:41.630 This is another similar common objection. 433 00:29:42.170 --> 00:29:48.030 What we wanna do when we hear this is to explain what sets us apart from the other websites, 434 00:29:48.410 --> 00:29:49.790 what makes us unique. 435 00:29:50.205 --> 00:29:56.304 And this is important to take in when you're designing, you're building out your membership offering. 436 00:29:56.684 --> 00:29:57.585 You don't wanna 437 00:29:57.885 --> 00:30:04.304 necessarily offer exactly the same thing your competitors are offering because then if your competitors have been around longer, 438 00:30:04.789 --> 00:30:10.809 maybe prices are similar, there might be something else that would push prospects over to the competitors. 439 00:30:10.870 --> 00:30:12.809 But if we can offer something different, 440 00:30:13.429 --> 00:30:14.250 and we understand 441 00:30:15.030 --> 00:30:20.505 what it is our prospective members or target audience needs, and we can address those concerns better. 442 00:30:20.645 --> 00:30:24.885 Maybe also at a lower price, whatever, you know, whatever you can throw in there. 443 00:30:24.885 --> 00:30:26.585 We wanna find ways to, 444 00:30:26.965 --> 00:30:28.745 make us distinct from our competitors 445 00:30:29.045 --> 00:30:32.185 and to make us stand out. There truly should be something 446 00:30:32.565 --> 00:30:36.260 that does set you apart from competitors or similar 447 00:30:36.720 --> 00:30:37.860 websites or communities. 448 00:30:38.480 --> 00:30:41.940 It it can simply be your mission and what you stand for. 449 00:30:42.080 --> 00:30:52.725 Maybe feature wise, everything is the same, but what your ultimate goal or mission of your community is, that's an easy way to differentiate yourself and something people can get behind. 450 00:30:53.025 --> 00:31:06.900 We mentioned that in number four here, but we should have listed that in number two here, as well as what your mission and what you stand for, and what some of your bigger goals are for the community, and how you're looking to change something in the industry, something in the world, 451 00:31:07.280 --> 00:31:09.040 something in your local region or, 452 00:31:09.440 --> 00:31:13.220 city. So we'll talk about it later, but, you're gonna wanna actually 453 00:31:13.600 --> 00:31:18.895 do role playing, with your friends and family, and have responses to all of these points here. 454 00:31:19.755 --> 00:31:20.735 So going into 455 00:31:21.035 --> 00:31:26.415 number three, I don't understand how you can help me. This is similar to number two. 456 00:31:26.635 --> 00:31:28.415 We wanna make sure that we understand 457 00:31:28.955 --> 00:31:32.015 how our membership offering can benefit these prospects. 458 00:31:32.820 --> 00:31:36.919 We don't wanna just rattle through the features that we provide them. 459 00:31:37.299 --> 00:31:41.080 Again, it's important to make an emotional connection here. 460 00:31:41.140 --> 00:31:44.200 Just rattling through the features and the prices, 461 00:31:44.580 --> 00:31:50.175 that doesn't do as good of a job at convincing somebody to sign up as making an emotional 462 00:31:50.475 --> 00:31:54.575 appeal to them. So figuring out what it is they're after, 463 00:31:54.955 --> 00:32:00.495 what their goals are, and how we can help them achieve those goals would be the best way to address 464 00:32:00.795 --> 00:32:02.175 an objection like this. 465 00:32:02.830 --> 00:32:13.170 Another one is sometimes if somebody comes to your website and it just looks too new, or maybe you don't have too much content or not that many members yet, it's reasonable 466 00:32:13.710 --> 00:32:16.190 why that might hold somebody back from signing up. 467 00:32:16.190 --> 00:32:24.405 So what we wanna do is make sure that we have a clear mission that people can get behind and make it a special opportunity for early birds and founding members. 468 00:32:24.405 --> 00:32:27.385 Maybe that means offering free memberships initially, 469 00:32:28.005 --> 00:32:34.460 and closing it, you know, once we get, you know, the first hundred members signed up or the first fifty members 470 00:32:34.840 --> 00:32:39.820 get a unique badge to display on their profile or anything that makes the offering 471 00:32:40.120 --> 00:32:42.540 enticing enough. So it might counteract, 472 00:32:42.920 --> 00:32:51.335 whatever hesitation they might have with regards to the website looking a little new or not being as established as maybe some other websites might be. 473 00:32:51.395 --> 00:32:54.195 And then lastly, what will happen after I sign up? 474 00:32:54.195 --> 00:32:59.120 This is obviously a big concern if especially if, you don't have any free offerings. 475 00:32:59.120 --> 00:33:05.700 If somebody's gonna be paying to sign up, they wanna know exactly what's gonna happen once they give you their credit card information. 476 00:33:06.240 --> 00:33:09.860 A great way to address this one is just eliminate the mystery. 477 00:33:10.045 --> 00:33:15.085 You can either explain over the phone or in an email what will happen once somebody signs up. 478 00:33:15.085 --> 00:33:17.585 Maybe you want to provide them screenshots with a sample 479 00:33:17.885 --> 00:33:19.105 membership dashboard. 480 00:33:19.645 --> 00:33:22.545 Explain to them what they can do in their account 481 00:33:22.950 --> 00:33:24.649 once they sign up or 482 00:33:25.029 --> 00:33:28.730 a great alternative, which has been discussed a lot in previous webinars, 483 00:33:29.190 --> 00:33:35.690 and I know a lot of membership website owners have done, is to make a simple screen recording, 484 00:33:36.274 --> 00:33:38.695 log in to a sample member account on your website, 485 00:33:39.154 --> 00:33:45.735 and walk them through everything that they can do in their account once they're logged in and and signed up. 486 00:33:46.034 --> 00:33:48.934 And and I think number five here, David, is 487 00:33:49.620 --> 00:33:51.000 one that people will not 488 00:33:51.620 --> 00:33:54.040 verbally say, but they'll keep it in their heads. 489 00:33:55.380 --> 00:34:02.580 So it's important to, you know, make sure that it's clear on your website or whatever media or materials you're using, 490 00:34:03.060 --> 00:34:03.720 to explain 491 00:34:04.085 --> 00:34:06.345 how the website works to also include 492 00:34:07.125 --> 00:34:07.625 specifically 493 00:34:08.085 --> 00:34:12.565 what happens after they join, what can they expect. You'll get a welcome email. 494 00:34:12.565 --> 00:34:24.260 We'll provide you instructions on how to log in to your account, like, really basic stuff, but then you'll gain access to, you know, seeing the other members in our community, whatever it might be, or gaining access to x y and z. 495 00:34:24.260 --> 00:34:28.280 You can start posting articles or or whatever you're gonna allow them to publish. 496 00:34:28.815 --> 00:34:33.875 So just explaining the simple things of what happens after sign up, again that eliminates 497 00:34:34.175 --> 00:34:36.994 mystery, mystery creates doubt, doubt creates 498 00:34:37.534 --> 00:34:42.514 not signing up. So we wanna eliminate doubts and fears and mystery as much as possible. 499 00:34:42.890 --> 00:34:44.350 Yeah. The other thing with that, 500 00:34:44.650 --> 00:34:49.630 kind of pulling the curtain back before they sign up is that, again, that helps 501 00:34:49.930 --> 00:34:54.350 build trust and start the relationship off on a good footing. And 502 00:34:54.650 --> 00:35:01.385 like David said, if you address these upfront, it can encourage more sign ups, and it may eliminate the need to actually talk to someone. 503 00:35:01.385 --> 00:35:04.925 Most of us aren't necessarily talking to everyone who comes visits our website, 504 00:35:05.545 --> 00:35:09.805 but those are the probably the majority of the people that we wanna capture and convert to sign ups. 505 00:35:10.830 --> 00:35:15.010 So that is why, and let me see if I can find an example here. 506 00:35:16.110 --> 00:35:16.350 Yeah. 507 00:35:16.350 --> 00:35:21.970 So basically on your join page, and we do have a premade element that you can drag into the text editor, 508 00:35:22.510 --> 00:35:24.530 you can add a frequently asked 509 00:35:25.185 --> 00:35:25.685 questions 510 00:35:26.305 --> 00:35:31.425 section to your membership plan page, and, you know, you don't want this to be too long. 511 00:35:31.425 --> 00:35:34.965 I you know, anywhere from four to eight questions might be, reasonable, 512 00:35:35.505 --> 00:35:38.645 but the frequently asked questions should pose the questions, 513 00:35:38.945 --> 00:35:39.685 in ways 514 00:35:40.200 --> 00:35:43.740 that cover some of these topics here. Is it too expensive? 515 00:35:44.280 --> 00:35:53.775 So you should say like what you get after paying and signing up, you know, what do I get with my plan, what sets your website apart, and then, you know, you should have all these things, 516 00:35:54.315 --> 00:36:05.855 explained and why not put them on the actual page where people may have frequently asked questions, so you can address those objections and have rebuttals to them right here on the page. 517 00:36:06.500 --> 00:36:07.160 That's all 518 00:36:07.460 --> 00:36:10.920 I I have to add about this, David. Is there any final notes you wanted to mention? 519 00:36:11.299 --> 00:36:11.460 No. 520 00:36:11.460 --> 00:36:17.240 I think it just, you know, ties into a lot of the previous tips of the week we discussed and how to better define your audience, 521 00:36:17.700 --> 00:36:25.845 speaking with your current members as well as prospective members to figure out what it is specifically that they're looking for and how we can better address 522 00:36:26.385 --> 00:36:30.145 that. So let's do this. Let's pass it over. We have some time left over here. 523 00:36:30.145 --> 00:36:35.265 If you have questions or you just wanna make a comment, please feel free to use the raise your hand feature. 524 00:36:35.265 --> 00:36:36.325 We'll call on 525 00:36:36.630 --> 00:36:41.349 a few people here, and we'll take a question or two. Alright. We've got a good friend, Franco. 526 00:36:41.349 --> 00:36:42.410 How are you doing, Franco? 527 00:36:42.789 --> 00:36:45.849 Hi, Jason. I'm well. How are you? Good. Good. How'd you like today's webinar? 528 00:36:46.309 --> 00:36:49.269 I think it was brilliant as always. Okay. Glad to hear that. Thank you so much. 529 00:36:49.269 --> 00:36:54.225 Do you have any questions for us today? Yes. I do. I think if you go to to finance 530 00:36:54.925 --> 00:36:59.185 yeah. Go to transaction history if you don't mind Okay. On a finance page. 531 00:36:59.485 --> 00:36:59.985 Okay. 532 00:37:00.045 --> 00:37:04.945 Now you see there's a lot of drop down menus, for example, payments received and things like that. 533 00:37:05.085 --> 00:37:05.585 Yes. 534 00:37:06.190 --> 00:37:07.410 Okay. I've got a question. 535 00:37:07.790 --> 00:37:09.170 If a sales rep, 536 00:37:09.710 --> 00:37:12.370 signs up a client, how can I 537 00:37:12.750 --> 00:37:16.510 make a drop down list with all the sales reps names to say, okay? 538 00:37:16.510 --> 00:37:18.850 Show me all the sales that was done by John 539 00:37:19.175 --> 00:37:21.915 or show me all the sales that was done by Peter or whatever. 540 00:37:22.135 --> 00:37:24.635 Actually, you bring up a good point here. Thank you. 541 00:37:24.935 --> 00:37:26.395 There is an advanced setting, 542 00:37:28.055 --> 00:37:31.435 and you can enable it. Let me just search for sales. 543 00:37:33.210 --> 00:37:36.110 Enable sales rep fields in the 544 00:37:36.490 --> 00:37:41.070 edit member form. Okay. So let me let me just show you a couple things here. So, 545 00:37:41.690 --> 00:37:42.510 let me just 546 00:37:43.290 --> 00:37:48.705 enable this first. Okay? Then I'll save my changes. So okay. This is the search members page here. 547 00:37:48.705 --> 00:37:51.585 Okay? Not the transaction history. Search members page. Oh, okay. 548 00:37:51.585 --> 00:37:56.725 So let me the one about looking for Yeah. Let me let me enable this though and save the changes. 549 00:37:57.025 --> 00:37:59.685 Let me show you what happens. A couple things happen. Okay? 550 00:38:00.579 --> 00:38:02.760 First, let me refresh this page now. 551 00:38:03.299 --> 00:38:05.640 We should have an extra field here. 552 00:38:07.299 --> 00:38:11.720 Okay. Search sales rep name or ID number, whatever you've 553 00:38:12.020 --> 00:38:14.180 going to associate this member with. 554 00:38:14.180 --> 00:38:18.335 So under the quick edit now, and I'll show you a couple of things you can do. 555 00:38:19.915 --> 00:38:22.815 Under quick edit, there should be a 556 00:38:23.275 --> 00:38:23.775 sales 557 00:38:24.155 --> 00:38:29.230 rep field. Here it is. Sales represent sales representative right there at the top. 558 00:38:29.609 --> 00:38:34.670 However, you bring up a good point. This is not available to search in the transaction 559 00:38:35.289 --> 00:38:35.789 history. 560 00:38:36.410 --> 00:38:40.030 We should make it available to search on the transaction history page. 561 00:38:40.250 --> 00:38:50.525 And whether you're giving your sales reps, you know, applying it based on their name or their ID number that you create or whatever it is, that would be helpful to search that here because it is connected to sales. 562 00:38:50.525 --> 00:38:51.025 So 563 00:38:51.325 --> 00:38:53.505 I'm gonna I'm gonna put a note here if it's okay. 564 00:38:53.644 --> 00:38:56.785 And I'm gonna share one more, thing with you, Franco. 565 00:38:57.950 --> 00:38:59.650 We actually did do a webinar 566 00:39:00.829 --> 00:39:01.329 on 567 00:39:01.630 --> 00:39:03.089 how to track sales reps, 568 00:39:03.549 --> 00:39:08.589 sales, and so I'm gonna share that with you here as well. How to track revenue from sales reps. 569 00:39:08.589 --> 00:39:13.245 Yeah. This was a tip of the week from webinar 50. So it's it's from a while ago. 570 00:39:13.465 --> 00:39:18.105 So thank you very much, for your question there and, the suggestion. Let's see. 571 00:39:18.105 --> 00:39:22.525 We got a couple more hands up here. Our good friend, Brenda. How are you, Brenda? 572 00:39:23.090 --> 00:39:25.350 Hi, Jason. Hey. How's everything going there? 573 00:39:25.730 --> 00:39:28.230 It's going well. Thank you. How's things in California? 574 00:39:28.610 --> 00:39:30.850 We're staying busy here, and things are good. 575 00:39:30.850 --> 00:39:34.790 Working from home is tough with the little one, but, you know, we do our best. 576 00:39:35.170 --> 00:39:37.350 So what questions do you have for us today? 577 00:39:38.325 --> 00:39:38.725 I, 578 00:39:39.125 --> 00:39:43.045 saw your post on Facebook, and I went and took a look at my admin panel. 579 00:39:43.045 --> 00:39:47.525 And then I saw some leads in there that I did not notice before. Okay. 580 00:39:47.525 --> 00:39:49.225 I never even knew they were there. 581 00:39:49.859 --> 00:39:54.440 And I kinda clicked on some of them, but I really wasn't sure what to do with them. 582 00:39:55.059 --> 00:39:56.440 So couple things. 583 00:39:56.740 --> 00:39:58.599 The leads are, generally speaking, 584 00:39:58.980 --> 00:40:07.095 if a website visitor comes to a member's profile page and fills out the contact me form, I'll show you a quick example here. 585 00:40:07.315 --> 00:40:10.915 It is someone who wants to, let's see, send a message here. 586 00:40:10.915 --> 00:40:15.030 Oh, it says I'm logged in as myself, can't send messages to your own account, but, 587 00:40:15.510 --> 00:40:19.210 it's people who send messages to your members. Now 588 00:40:19.510 --> 00:40:21.610 if it's part of your business model, 589 00:40:22.150 --> 00:40:27.850 you may choose to sell those as what we call member leads to your members. 590 00:40:28.795 --> 00:40:29.295 Sometimes 591 00:40:29.915 --> 00:40:34.095 sometimes you wanna sell a lead to multiple members if the person has 592 00:40:34.475 --> 00:40:42.540 included their location, like their city, and that they're looking for a a top or sublevel category like a plumber or or something like that. 593 00:40:42.700 --> 00:40:47.760 You might have other members who might be a good fit, and you could sell that as a lead, 594 00:40:48.140 --> 00:40:49.920 to those members. So 595 00:40:50.300 --> 00:40:53.680 couple things is if they're dated leads, if they're quite old, 596 00:40:54.140 --> 00:40:57.115 it might not be a relevant match anymore for the member. 597 00:40:57.115 --> 00:41:03.455 If you wanted to go the extra mile, you could call the lead if they left their phone number and see if they still want to be matched with a member. 598 00:41:03.915 --> 00:41:10.095 Also, just read the leads, see if they put, like, what they're looking for, see if it's erroneous or if it's a valid request. 599 00:41:10.599 --> 00:41:16.460 I'll probably delete the erroneous ones that people were just playing around and filling out the form because it was there on the site. 600 00:41:16.920 --> 00:41:18.220 And let me also 601 00:41:18.520 --> 00:41:20.940 send you some information on how leads 602 00:41:21.240 --> 00:41:24.125 work. I think we haven't talked about leads 603 00:41:24.585 --> 00:41:25.485 for a while. 604 00:41:25.865 --> 00:41:32.765 So that might be a good another tip of the week, for the future, David, is kind of just an overview of of how the leads work, 605 00:41:33.545 --> 00:41:37.245 and what you can do with them. So let's look at matching leads. 606 00:41:38.609 --> 00:41:41.670 Oh, this is just our support center, Brenda. So I'm just gonna send you, 607 00:41:42.609 --> 00:41:46.289 something how to match a lead. Let me just send this. There there you could just continue. 608 00:41:46.289 --> 00:41:49.670 There's a whole manage leads, section here. I'll actually share that. 609 00:41:49.970 --> 00:41:52.950 It just talks about leads in general. It's pretty heavy on the documentation, 610 00:41:53.805 --> 00:41:58.704 but if you just wanna skim through it, you might find, some useful information there. Okay. 611 00:41:59.005 --> 00:42:03.185 Alright. Alright. And Thank you so much, Jason. You're welcome, and always thank you for joining. 612 00:42:03.405 --> 00:42:07.470 Alright. I don't see any more hands up. I think that was a fantastic webinar. 613 00:42:07.470 --> 00:42:10.290 Thank you, David, for putting the tip of the week together. 614 00:42:11.070 --> 00:42:14.530 The next webinar will be in two weeks. 615 00:42:15.070 --> 00:42:18.590 And if you haven't already done so, please take a moment to join our Facebook group. 616 00:42:18.590 --> 00:42:21.730 You can go to brilliantdirectories.com/Facebook. 617 00:42:21.995 --> 00:42:23.375 And on behalf of myself, 618 00:42:23.675 --> 00:42:27.515 David, and the entire Brilliant Directories family, thank you guys so much for joining us. 619 00:42:27.515 --> 00:42:33.275 It's been great. See you in two weeks. Have a great day and a brilliant week. Mask up and take care. 620 00:42:33.275 --> 00:42:33.935 Bye bye.