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Alright, friends. Let's dive right into it. It's great to be with you guys.

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We've made it through another couple of weeks here. Welcome to webinar Wednesday.

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I believe this is episode

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111.

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If this is your first time joining us, welcome.

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I am Jason there on the left, and we are lucky to be joined by David Rockland, the digital strategist here at Brilliant Directories.

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David, thanks so much for taking the time to join us today.

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Hey, everybody. Glad to be back with you for another webinar Wednesday.

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We've got a really interesting tip of the week coming up, so I hope you stick with us for that.

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Awesome. And are we streaming on YouTube today, David?

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We are both on GoToWebinar

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and on YouTube. As always, we will be monitoring the YouTube chat if you are watching us on YouTube.

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So if you have any questions, feel free to type them in the chat there.

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We'll try to get to them towards the end of the webinar.

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But if you did want to speak with us to have your microphone unmuted during the q and a session, you'll wanna register over on GoToWebinar and join us there for the next webinar.

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So I'll go ahead and put that link in the YouTube chat.

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Alright.

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I always like to mention, if you're not already part of our Facebook group, you can always join us there.

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Head over to brilliantdirectories.com/facebook.

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It's a great way to participate with the community, ask questions about your directory website or membership website strategy in general.

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I'm in there myself. It's really active. It's really fun. All are welcome.

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Just head on over to brilliantdirectories.com/facebook.

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And again, for those of you joining us for the first time, and I do see, a lot of new names and faces, so welcome.

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Just a little bit about webinar Wednesday,

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started about three years ago,

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and we found it as a great way to not only share new features that are launched, you know, week after week within the platform, but how to better leverage those features to help grow your online community.

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So we'll talk about things and actually that something we're gonna talk about today is how to increase traffic,

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converting visitors into members or even advocates and evangelists of your website.

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And one of my favorites is how to improve the website's

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navigation,

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to help conversion rates, help encourage people to do the actions you want them to take on your website.

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So if you have any questions on these topics or anything about your BD website, we'll try to get to as many questions as possible in just a little bit.

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So hang on to them, and, we're looking forward to hearing them. Alright.

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The BD dev team has has been busy as bees the last, couple of weeks. This is just a handful

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of the new features we thought were noteworthy enough to share

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in today's webinar. So I'll just breeze through this list for you and try to show you some examples

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as we move through this.

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The first one at the top of this list, if any of you are using the free trials add on where you can allow members to have a free trial period,

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Prior to this update, it was always required to collect a credit card, from the members,

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when they're joining even if it was for a free trial.

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There is now a setting where you can choose if you would like to collect the credit card initially or allow them to sign up without adding a credit card.

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And then once the free trial period is over, hopefully you've given them queues to upgrade,

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or you're sending them reminder emails to choose a paid plan, to continue with the membership.

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But let me show you where this setting is now.

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Okay. This, will be under the finance tab, and it will be on a per membership plan basis.

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So the membership plans that you're

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granting free trial periods for.

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So we have one here as a as a sample. This is a a webinar demo site we have.

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Premium plan top contributor. I'll edit this one.

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And, so this is a paid plan. And if we scroll down, we do have the free trial settings.

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So I've enabled free trial,

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on this plan. It's for fourteen days,

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and here are the new free trial additional options.

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So you can see here I've selected no credit card required for free trial.

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So on the sign up page, there will not be any credit card input fields.

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It'll just be registering with an email, creating a password,

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and then starting the process.

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There are a few options in here.

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If you're using the Stripe payment gateway,

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you do have two additional settings here that the other payment gateways don't have right now.

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The ability to authorize a $1 charge when the cc the credit card is

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required. This can kinda help ensure that a valid credit card,

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is being entered. The system already does some checks for that,

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but just in case, or you can authorize the full subscription.

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So what authorized means, it just pings the credit card to make sure that it can handle

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that amount, the price, that you're trying that would be billed to the member.

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It doesn't actually process a charge,

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on the person's credit card.

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But for most of us here, you have, these two options, just add credit card on file without any authorization.

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That's always been the case. And now you have this new setting, no credit card required,

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for the free trial. And we can go to, sign up page here for this plan.

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And we can see here it's asking us to, you know, enter the email and password to create the account.

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We can choose our payment options monthly or annually.

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There is a message here that this plan includes a fourteen day free trial.

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And we can also see that there is no credit card input field here.

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So I can go follow through with the sign up, and then again, you as the website owner can,

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add queues in their member dashboard

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encouraging them to, you know, upgrade to the paid plan, or or you can also send email reminders as well.

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Alright. This next one is is pretty big.

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I think it's a small thing, but I think it's it's really huge.

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The ability to track your newsletter subscriptions

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within the forms inbox area of the admin.

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That's the same area that collects all the contact us forms

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submissions on your website or any custom lead capture forms you've created

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on your website is within the forms inbox. So now,

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newsletter submissions starting from today or a few days ago actually will be tracked within the forms inbox, and this is interesting for a few reasons.

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And first, let me show you what you'll see there.

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So this is with regard

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to,

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you might litter your site with some of these join our newsletter

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modules here. So click to subscribe. So I'll just put jason@jason.com.

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And

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hopefully this works. This is our webinar demo site.

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Okay, great.

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And if we go to our forms inbox, I actually didn't try this before the webinar.

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I should have, but let's check it out.

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And it's not here.

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Okay. I'll have to check why. But what's really interesting

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is those newsletter

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subscribers are going to be added here into the forms inbox.

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So few reasons why this is this is exciting.

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One is it it show you the URL

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where they subscribed to the newsletter because you have those modules on many different random pages.

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You know, they're just in the sidebar of the search results or, in the footer of the website.

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So it's cool to see what the what the URL is, that the person, filled out the newsletter subscription form.

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The next thing is if you're adding additional fields, maybe you're also collecting their first name, last name, phone number,

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maybe you have a drop down like a little survey,

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but you can customize that newsletter form.

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And when you click on view full inquiry,

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now you can see all those additional

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details that metadata that you collected

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from the newsletter form, in the view full inquiry.

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Whereas before, you were just collecting an email address.

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So exciting here that now you can actually see the additional information that you saw from the newsletter.

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In addition to that, you can export the inquiries. So, it's not showing here.

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We'll just use the contact form as an example.

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But you can filter by form. So this would be your newsletter's form,

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and you can export all the results. So you can export from time to time all your newsletter

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of people who have subscribed to your newsletter.

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The the next thing that's cool which is coming soon

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is based on the forms that people have filled out, you'll be able to create smart lists, and smart lists can be used to send e newsletter campaigns.

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So if you want to if you have an application form or some type of a a competition

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form, you know, a contest form or the newsletter subscriber form, you can create a smart list based on the form that was submitted,

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and then you can use that in email newsletter.

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So, we're really moving towards the ability to segment inquiries that come to your site, members that are signing up to your site, building smart lists, emailing those smart lists, you know, newsletter campaigns so you could really get more segmented.

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And then ultimately,

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probably later this year or the beginning of next year, we're looking to create integrations where you can export those lists to third party platforms more easily such as Mailchimp,

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Constant Contact, and things like that. So that's kind of the direction we're headed

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with some of this list and contact management.

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Alright.

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This next one, the third one on this list is, it should help minimize some of the spam sign ups, that are coming through your free sign up pages.

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What this does is a lot of bots, they can fill out a sign up form in like one second or like milliseconds.

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So, what I would do is encourage everyone to add this time security for sign ups,

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to your site.

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By default, it's not enabled because we didn't wanna automatically add this for everyone.

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But let me show you, where you can add this and what it will do. Better explain what it will do. So

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if you head to your advanced settings

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and search for spam protection.

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It should come up. So this is the settings. So spam protection member sign up form submission time.

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So you have to set so this is seconds. So if we set this to three,

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it means that your sign up form cannot be submitted within three seconds of the page load.

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Three seems like a reasonable amount of time for a real human to fill out, the sign up form.

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You could set it longer, but that might not real be realistic.

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So three would be that if the form is submitted quicker than in this example, three seconds,

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it's not gonna let the submission through. It's gonna flag it as a spam

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submission. So

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in the event where your free sign up plans are receiving,

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some unwanted sign ups, sometimes they're legitimate.

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It's just people coming to your site and filling out the sign up form.

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But in some cases, rare cases, it's also

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bots that are that are coming to your site. This can help minimize and prevent

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some of those by setting a submission time.

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So I I would recommend everyone take advantage of this.

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If you're having, you know, unwanted sign ups on your site for those free sign ups, This would be something new you can also, employ on your site.

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Just search for spam protection in your advanced settings.

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And my recommendation would be to set it to three,

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if you wanted to utilize this.

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So again, the if the form is submitted quicker than the time sent here, the system is going to block it as spam.

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And if it's after this time, we're gonna assume it's a real human and it's a legitimate sign up from a human.

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A never ending relentless battle for spam. Always finding new ways.

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Alright. This next one is if you're using the,

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multi location listings add on which allows members to list their single profile in additional locations.

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So they could be headquartered in Los Angeles, but they also service,

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New York and Austin or wherever else around the world.

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In the admin area, you can now search for these members,

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by those locations as well.

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So let me show you an example of what I'm referring to there.

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So I went to the my members and search members area in the admin.

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And under search location here, so we can see this member is listed, his main headquarters is Las Vegas, Nevada.

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So I can certainly search for Las Vegas here,

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and that will be his main headquarters. However, if he has also listed

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in other places,

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such as New York, and I wanna find,

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his other service areas or anyone who has Las Vegas as their service area and main location,

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you can now click this checkbox here, and you'll obviously get more results in the admin here, because you're finding members who not only their headquarters,

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is in the location that's being searched,

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but also if in case they have service areas, those additional,

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service areas locations that they've selected

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as areas that they serve.

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So this would only show if you have the add on because it's only related if they have the service areas.

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I'll share the link here.

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That is multi location listings. And again, it allows a single profile

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listing on your site to be listed in multiple locations

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at the same time and be found in multiple locations on your site.

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Alright.

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And we're getting close to the end of the list here. We've had several

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new design settings available in the design settings area. I'll quickly show you,

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what those are.

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If we go to settings and design settings.

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The first one here, we covered it in a previous webinar.

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The update in the previous webinar was you can

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specify and select separate main menus for your public visitors,

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and a separate main menu when, the members are logged into the site.

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You would have to select,

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one of your menus that had the word main menu as the nickname.

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However, now you can actually choose to hide the main menu altogether.

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So maybe when your members are logged in, you wanna hide the main menu, maybe you don't need it, or vice versa.

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For your public visitors, maybe they don't have a main menu, they just have those the mini navs in the header

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up here,

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you know, something like that.

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So, now you can hide a main menu specifically for your public visitors or logged in members as well if you wanted to.

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Alright. The next one is related actually to the top header menu. Now you can actually specify,

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the font size to use, and that's in with regards to let me go to the home page here.

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These extra little links here, this is the top header menu.

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Prior to this, the font size I think was was hard coded as like 12 pixels.

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But now you can actually go to the headers area here

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and select the size that you want, for the the links and the font size of that top header menu.

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So, let's just put this as something a little larger just for demonstration purposes.

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We'll set it to 20 pixels.

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And we can save the changes. Should be really large font here.

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There we go. So we can see these are much larger now.

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So sometimes you might want to not have a main menu and just now make these top header links, slightly larger that they look and feel like the main menu.

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Also coming soon

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is you'll be able to select a top header menu, same thing for the main menu, top header menu for

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public visitors and logged in members, which should give you a bit more control also of what shows on here after a member logs into their account.

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So you can put some important links there.

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Obviously, they don't need to see member login again once they're already logged in.

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Alright. And the last one here, you can now have a font family,

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for your homepage titles for the streaming sections on your homepage.

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So let me scroll down the homepage here.

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So now prior to this update, the title of the font family for the titles of these streaming sections on your home page,

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it would just fall back to the main design,

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the heading font family, whatever you selected here

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is what would be used on top of these streaming title sections.

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However, now you can have something a little different if you want.

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And if you go to home page

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and section title font,

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You can choose a specific font family.

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It would apply to all the section titles, if you have different sections streaming down your homepage, but at least you can choose the font now, that you want just for those titles.

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So, you can put something that stands out a bit more, something that looks casual like whatever this font was, this handwriting font, and I just changed it now.

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Let's see what it looks. So here you can do something like that.

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So just a bit more control over the section title font there.

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Alright. Some items coming soon. We actually talked about a few of these in the previous webinar.

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You'll be able to have a design setting.

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So if you're looking If you're adding additional images into a blog post,

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you know in the middle of the article somewhere, there's gonna be an option where you can allow the user to click on that image and it'll pop up and get a a bit bigger rather than just being embedded in the article like a regular image.

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We're working on a few Google page speed score optimizations,

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that should not only help all BD sites load a bit faster,

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but bump up the Google page speed scores, which should also help a bit with SEO rankings.

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So we are working on that. And as I mentioned, we're looking to create

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smart list, the ability to create smart list from the forms inbox page. It's gonna be really cool.

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You can capture leads from a landing page, that where you're collecting email addresses and then save that as a smart list and email them in a newsletter campaign.

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We're also working to improve the workflow for matching leads,

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some better UI for email newsletters and,

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some statistics and reporting after you send a newsletter.

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And, we're just gonna continue to make some ongoing updates to make the admin area a bit easier and, more robust for you guys at the same time.

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Before we move forward, I know I went through a lot.

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Just wanna see if you wanna raise your hand and ask any questions about these updates specifically.

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Could take a question or two. We did get a couple questions typed in about the, spam protection,

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the time security for sign ups. A lot of great feedback on that.

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People saying they think it'll help their websites.

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But we got one question from Peter saying that he also gets some spam on the report this page button as well as some other pages with forms.

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So he's wondering if the time security will work on those pages and forms, or is it only for sign up pages and forms?

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It's only for the sign up,

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pages.

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What I would recommend though, if you're receiving

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spam from from another form on your site, you know, the more forms, the more susceptible, you know, the they're just the more volume, more pages there are to for spam to get through.

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One thing you can do and I would recommend is look at a few of those spam messages and find any

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phrase or keywords that are kind of

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similar,

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in all those messages. So, you know, you can look at the full inquiry.

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Maybe it's a combination of words or like if the URL ends in x y z sometimes or if it's a, you know, just it has a word in there that that they keep repeating in the spam.

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Copy that word or phrase

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and go to your general settings.

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I think most of you know where I'm going with this. And in the integrations tab,

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add it to the blocked keyword list. This is a comma separated list. If any

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keywords on this list

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are submitted with any of the forms, the form submission will get blocked.

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So, you know, a lot of them are related to, you know, medicines that, they try to promote online or,

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taking you to unwanted websites.

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You can do the risk if you if you don't have a full list here, you can always restore the recommended block list.

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These are just keywords that we've known are just common in in spam form submissions.

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And then just at the end of it, you can add your extra words or phrases

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that you're finding from your specific submit submissions, Peter.

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And this is actually doing a pretty good job to prevent the spam.

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Okay. We got a few hands up here. Good friend, Eric. How are you doing, Eric?

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Good. How are you guys? Pretty good. Hey. For the Google page speed,

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have you guys,

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considered

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setting up the I think it's just called lazy load for just the general content, like, on every single page in the way that it loads?

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Because I always saw that that was,

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one of the things, you you know, especially if you have a lot of, like, we're events.

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So we have a lot of images with our events being posted.

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Yeah. Absolutely.

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No. No. You're on you're on the right track there, Eric.

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We're actually gonna approach this in two steps.

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The first thing we realized is, sometimes there's some erroneous JavaScripts

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that are loading on all the web pages, which don't need to be there.

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And we've found that that, affects the score the greatest.

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So we're working on better checks and balances for when JavaScript should and should not load on the pages.

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And then the the second thing is you're absolutely correct is,

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the loading of images on the site. So if it's a long page, with lots of images on it,

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we just want to start with the images that are in the, the top

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frame of the screen,

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and then lazy load additional really lazy load the additional images

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as you scroll down the page, which will reduce the page size, and increase the loading speed.

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So that those are the two things we're looking to to implement to improve the Google page speed there.

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So thank you for mentioning that, Eric.

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Alright. And we got one more question here from Colette. How you doing, Colette?

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Good. How are you doing? Good. Good. Thank you.

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Great. I've got two questions. The first one is, on the spam protection.

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How will it be impacted if they sign up using Facebook or Google?

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It's when the sign up page loads.

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So when they first come to the sign up page, they would then have to click on the sign up with Facebook button.

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So maybe if you're doing that maybe reduce it down to two seconds.

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You know, a bot is gonna fill out the form in, like, under a second.

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So you might wanna start with a smaller threshold,

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like, just set it to one maybe,

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or two Right. And and see see how that works for you.

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We don't wanna set it too high or go through the test yourself.

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You know, I don't know if you're signed up as a member on your own site, but set it to like three or four, or set it to three,

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and sign up to your site with your Facebook profile, and and see if you get and try to do it as quickly as possible,

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and see if three seconds gets blocked as spam yourself.

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And if Okay. Yeah. And and and test it out that way, Colette.

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Great. Alright. Thanks.

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And then in terms of the Google page speed and the images that you mentioned,

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is there a way that,

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when somebody loads an image onto their member profile, it gets resized automatically?

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It does do that.

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So I'll show you I'll show you this.

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So under your developer tools, and you should be okay with this all already, under your image settings,

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so the the profile image you set a max width and height.

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So in this in this example, the max width would be 200, max height would be 200.

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So if I upload an image that's 2,000 pixels,

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the system will automatically reduce the size down to

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this pixel size,

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whereby reducing the the overall

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file size and dimensions of the image, to help better optimize it for the website itself.

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Oh, great. Okay.

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I I just noticed that some some photos take a really long time to upload when you open that page of the website.

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And I wondered if there was a way, but I didn't realize that it automatically

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maxed them out there. Sure.

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I would I would still recommend emailing support and asking them, do you guys see anywhere we can optimize this page?

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It seems like the images are taking a long time to load,

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and and they might be able to identify something that that we're not, you know, chatting about here on the webinar.

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Or you can ask in the Facebook group also and, you know, I'll be happy to take a second look for you as well to see what that might be, that's slowing down the page speed.

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Perfect. Thanks, Jason. You got it.

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Alright.

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Good

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stuff there. Alright. Let's move on to the tip of the week.

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And David and I were chatting, trying to figure out what would be a really helpful topic.

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We do look at the Facebook group to see what kind of trends people are interested in in learning more about their directory websites.

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And it's if it's okay with you, I'd like to pass it to you, David.

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We came up with this great topic, three ways website visitors can help grow your business directory

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and some very overlooked and obvious low hanging fruit, to really help with the growth of the directory.

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So if it's okay, can I pass it over to you, David? Absolutely.

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So we figured start off by talking about some of the, standard

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typical ways that we can boost our website traffic.

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First one's publishing content. We're all very familiar with this.

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Obviously, blog articles, videos, podcasts,

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maybe images or ebooks depending on what kind of media your target demographic, target audience

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tends to consume.

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But so publishing content, having a social media presence, obviously,

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many businesses, I'd say probably

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most, try to have as much of a social media presence as possible across a variety

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of platforms. So we'll touch on that a little bit in a future slide here.

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Advertising on Google and social media, Google and Facebook ads, which then can also drift on over to Instagram and YouTube

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tend to be the most prevalent, but that's obviously a big avenue to go down.

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Writing guest posts on other websites that might have larger audiences

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or, audiences that might be interested in what your website is offering.

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That way, you can get some more eyeballs and backlinks over to your site.

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Collaborating in the same vein with other websites or businesses,

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again, to get their audience

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notified about what it is your website provides.

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And then also just generally improving your website's SEO.

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That can be both on page SEO, like title tags and and keywords on your website and lots of good content as well as off page SEO.

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But an easier way we thought, would be to capitalize on existing website visitors.

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So a directory website

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will tend to get more traffic over time from unregistered

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users

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than from your active members.

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So we can use this to our advantage

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if we want to continue to grow our website and its traffic.

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So three low effort ways that we can use these visitors to help grow our website and attract even more visitors,

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would be through social share buttons.

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We put a little bit of a spin on this, but that would be kind of, enticing them to support the local businesses that are on your directory.

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Suggesting a business.

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This is a huge feature request that we've gotten from a lot of business directory website owners.

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So we'll show you how to implement this, and this can help get

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more members signed up on your site.

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And then also to follow you on social media channels to establish targeted credibility.

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We'll touch on this also,

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and give you some tips on how to really focus your energy and hopefully make it more of a success rather than spreading yourself a little thin over as many social media platforms as you can.

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I'm just gonna go back one slide. The typical ways to boost your website traffic,

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the burden really becomes on the the owner of the website,

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to to promote it, to create content.

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So what we thought we do is with this lower hanging fruit here on on how to capitalize as David mentioned

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for the website visitors to kinda chip in with some of that heavy lifting to get help the website gain more exposure.

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So that's kinda what we're after with this.

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That's right.

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And, you know, we also utilize a lot of our registered members to try to increase our website traffic, having them share their listing on their own social media profiles and attracting reviews

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to their profiles and having them reply to reviews. And so we try to utilize them,

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but like we mentioned, we're probably gonna get more eyeballs from just unregistered visitors on our website than we are from these active registered members.

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So if we can find a way to capitalize on these unregistered visitors, we don't necessarily need to get them to register.

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But if we can find a way to capitalize on them,

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to share our website,

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promote it a little bit more, and get more traffic, then

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that would be, like Jason mentioned, kind of low hanging fruit that we can grab.

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So the first one, social media share buttons on member profiles.

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Typically, visitors

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will probably overlook

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standard social media share buttons. They're all over the place,

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kind of just as much as ads are now on on most sites.

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So we wanna grab their attention, and we can do that by utilizing a graphic,

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whether it's an icon or made it maybe an animated GIF image. And we can also encourage sharing

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with an emotional message.

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So especially now, a lot of places are now coming out of lockdowns, but still a lot of local businesses still need a lot of support.

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So if you have a business directory, great way to encourage

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unregistered website visitors to share

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business profiles that are listed on your site

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is one with that graphic. So in this example here, we just have a heart icon.

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But with the emotional message, you can say something like share this page to show your support for local businesses, something that

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really will connect with your target demographic.

414
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I wanna show a couple examples

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of of this, something that everyone can do on their own.

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Let me actually go to our demo bootstrap site, and

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we can see what this default widget is and what we've done what we've done on the sample site.

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So let's just view a listing here.

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I think we have it here. Okay.

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So first of all, look how many this is our demo site, demo bootstrap, but look how many items are in the sidebar.

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Well, just showing that there's a place for banner ads.

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Banner ads. You can contact this member, this member's latest tweets.

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You know?

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And then buried here is this is the standard what we all have is share this page and then some related searches.

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So,

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you know, if we really want the visitors to kinda help with the heavy lifting, we do have to focus their energy

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on the tasks we want them to perform.

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So in in the example on our demo that we've created, we can go to a sample listing here.

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Right here, this guy,

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Jason

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Bourne. So a few things we've done here. We can see,

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and, again, this is just the default share widget, that comes with the BD sites.

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We've changed the title here a bit, you know, share this page to show your support

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for local businesses, and we've added a heart icon here.

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00:31:03.500 --> 00:31:08.799
So if we look at the slide, I did mention the text label that this is this is the sidebar share page.

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Let's go edit that text label together.

437
00:31:12.620 --> 00:31:14.799
I'll try to do this just a little quickly, though.

438
00:31:16.115 --> 00:31:19.575
So okay. Share this page. Just type share this page.

439
00:31:21.635 --> 00:31:22.455
Alright. So,

440
00:31:23.154 --> 00:31:24.674
I actually here's the text.

441
00:31:24.674 --> 00:31:30.215
Share this page to show your support for local businesses, and this is actually a font awesome icon.

442
00:31:30.610 --> 00:31:33.909
However, let's even change this a bit. Share this page to,

443
00:31:35.010 --> 00:31:35.510
support,

444
00:31:35.970 --> 00:31:40.769
and, Colette's site focuses on Selwyn in in in New Zealand, the the area.

445
00:31:40.769 --> 00:31:45.669
But let's say it was a doctor site in a in a local region. Let's let's actually do this. Say Detroit

446
00:31:46.395 --> 00:31:48.975
Doctors. You know, it's a Detroit Doctors directory.

447
00:31:49.355 --> 00:31:51.215
And we'll go ahead and save that.

448
00:31:52.155 --> 00:31:56.015
And I'm gonna do one more thing. Dave, I didn't show you this. I just thought of it right now.

449
00:31:56.795 --> 00:31:59.295
We can go to let's refresh this page.

450
00:31:59.940 --> 00:32:00.440
You

451
00:32:00.899 --> 00:32:04.840
know, share this page to show support for Detroit Doctors. Okay.

452
00:32:05.620 --> 00:32:08.279
We could do one more thing. So when I click on share,

453
00:32:10.820 --> 00:32:12.120
we can actually choose,

454
00:32:12.659 --> 00:32:15.695
what this is going to say with the social media,

455
00:32:16.175 --> 00:32:18.915
kinda like the SEO social media share settings.

456
00:32:19.455 --> 00:32:23.635
So let me show you what you guys can do, especially on the profile pages.

457
00:32:24.255 --> 00:32:28.835
What you can do in this example, and this is a little higher levels, go to your SEO templates,

458
00:32:31.030 --> 00:32:31.530
and

459
00:32:31.830 --> 00:32:37.850
the SEO template for member profile pages is is template number 100, the member profile page main listings.

460
00:32:38.070 --> 00:32:44.330
And this is where you can control kind of the the meta titles and descriptions and keywords, but also,

461
00:32:44.865 --> 00:32:49.605
the social sharing and what the message will be when the page is shared.

462
00:32:49.905 --> 00:32:52.485
You know, you can be more specific. Follow us

463
00:32:53.025 --> 00:32:54.965
here to show

464
00:32:55.345 --> 00:32:56.325
your support

465
00:32:56.625 --> 00:32:57.125
for,

466
00:32:57.670 --> 00:33:00.090
you know, I'm just gonna Detroit Doctors.

467
00:33:00.470 --> 00:33:04.730
In this case, you know, it it it's the member's full name and and things like that.

468
00:33:05.750 --> 00:33:10.630
We'll just do the website name. You can just make the social share thing about sharing the thing.

469
00:33:10.630 --> 00:33:13.955
So I'm gonna, they can have a description here and and all that stuff.

470
00:33:13.955 --> 00:33:15.735
So let me just save those changes.

471
00:33:18.035 --> 00:33:21.174
So if we go to another page here and click on share.

472
00:33:22.915 --> 00:33:23.415
Okay.

473
00:33:24.030 --> 00:33:27.250
So, obviously, I can add my own message here,

474
00:33:28.110 --> 00:33:35.010
but the the title of what's being shared now, it says, follow us here to show your support for Detroit Doctors.

475
00:33:35.230 --> 00:33:39.170
And then the name of the website, this website is happens to be called webinar demo,

476
00:33:39.615 --> 00:33:45.555
And then I can add a message here myself. But you can put something more eye catching here,

477
00:33:45.935 --> 00:33:47.315
that's a little more proactive.

478
00:33:47.375 --> 00:33:54.970
So after this is shared, someone who might see this in their timeline because their friend shared it and whatnot, they'll be more inclined

479
00:33:55.350 --> 00:33:57.670
to click on the thing that was shared.

480
00:33:57.670 --> 00:34:03.850
So in this case, says follow us here to share your support for Detroit Doctors or whatever the focus of your website may be.

481
00:34:04.230 --> 00:34:08.875
So that's that's the suggestion here is, bring more attention to the sharing,

482
00:34:09.255 --> 00:34:10.955
give it a more emotional message,

483
00:34:11.494 --> 00:34:14.855
and then also you can update the social share image.

484
00:34:14.855 --> 00:34:18.475
So for that, go to SEO templates, and for the profile page,

485
00:34:19.335 --> 00:34:24.680
it's the first one. It's, number 100, and it will be under social media sharing.

486
00:34:26.260 --> 00:34:28.199
Another thing to mention is

487
00:34:28.980 --> 00:34:31.080
look how many things are in the sidebar here.

488
00:34:31.540 --> 00:34:32.360
Just two.

489
00:34:32.420 --> 00:34:41.154
Another thing I've done here as well that we're looking at is I did make the profile page sidebar a bit wider, so it takes up a bit more real estate.

490
00:34:41.614 --> 00:34:45.954
Let me show you where I did that. Let's actually make it smaller in this case so we can compare.

491
00:34:47.054 --> 00:34:48.355
Under design settings,

492
00:34:48.849 --> 00:34:53.909
you do have options for sidebar alignments. So on certain pages like search results,

493
00:34:54.210 --> 00:34:55.510
member profile pages,

494
00:34:56.290 --> 00:34:58.950
things like that, you can choose the sidebar

495
00:34:59.250 --> 00:34:59.750
alignment.

496
00:35:00.210 --> 00:35:03.750
So here are the options, member search results, member profile pages,

497
00:35:04.224 --> 00:35:11.204
post search results that's like looking at all your blog articles, post detail pages that would be looking at a specific blog article as an example.

498
00:35:11.825 --> 00:35:16.484
So on the member profile pages, I've chosen to make it on the right side and wide,

499
00:35:16.785 --> 00:35:18.805
or you can have right and slim.

500
00:35:19.200 --> 00:35:23.300
Which should be a little skinnier. But if if my goal is the website owner,

501
00:35:24.000 --> 00:35:26.260
is to draw more attention to this module,

502
00:35:26.640 --> 00:35:31.220
in this case, I want it wider. So let me refresh the page and we'll see it's skinnier.

503
00:35:32.295 --> 00:35:38.954
So if you're doing it skinnier, then you can just choose, you know, update your text or font so it fits, you know, however you want it to be.

504
00:35:39.335 --> 00:35:42.055
And then also, you know, this is the default share module.

505
00:35:42.055 --> 00:35:45.480
We did do a webinar on the share this and add this

506
00:35:46.280 --> 00:35:49.100
for enhanced social sharing buttons. Right?

507
00:35:49.720 --> 00:35:53.640
Engage website visitors with enhanced show social share buttons.

508
00:35:53.640 --> 00:35:56.700
So there's free tools out there that add more awesome buttons

509
00:35:57.160 --> 00:35:57.660
aesthetically

510
00:35:57.975 --> 00:36:02.535
to the site and give you a bit more control, and they're really easy to embed on your BD site.

511
00:36:02.535 --> 00:36:05.835
So we'll share the link, to this exact how to video,

512
00:36:06.215 --> 00:36:11.435
that we did some weeks ago. Great stuff. And one last thing I'll say while we're on this is

513
00:36:12.160 --> 00:36:13.540
most website visitors,

514
00:36:13.920 --> 00:36:17.520
if they do wanna share a page, will probably share it kind of on their own terms.

515
00:36:17.520 --> 00:36:18.660
They'll copy the URL.

516
00:36:18.960 --> 00:36:19.940
Maybe they'll just

517
00:36:20.240 --> 00:36:24.500
text it to a friend or post it on Twitter. Most people don't utilize

518
00:36:24.880 --> 00:36:26.340
these social share buttons,

519
00:36:27.325 --> 00:36:33.265
but by adding a graphic, by making the text larger, by adding an emotional image, hopefully, we can trigger

520
00:36:33.565 --> 00:36:40.145
something in their mind that at least encourages them to share the page whether they're doing it through these buttons or through their own needs.

521
00:36:40.520 --> 00:36:43.640
Exactly. And because you brought up a good point in the red writing there.

522
00:36:43.640 --> 00:36:45.579
It says an emotional message.

523
00:36:46.040 --> 00:36:48.540
You know, if it just says share this page,

524
00:36:49.000 --> 00:36:51.480
that's just a function that the website supports.

525
00:36:51.480 --> 00:36:59.135
But if you're you share this page to show your support for x y z or whatever you, you know, to share the awesomeness, give them a positive reason,

526
00:36:59.994 --> 00:37:00.815
that may

527
00:37:01.115 --> 00:37:05.295
elicit and trigger more actions to to actually use these share buttons.

528
00:37:06.315 --> 00:37:06.815
Exactly.

529
00:37:07.355 --> 00:37:10.175
So point number two, suggest a business page

530
00:37:10.610 --> 00:37:11.670
and button.

531
00:37:11.970 --> 00:37:16.150
This is a feature that a lot of you who have business directory websites

532
00:37:16.610 --> 00:37:18.850
have asked us to implement. So it's pretty easy.

533
00:37:18.850 --> 00:37:22.530
We'll show you how we went ahead and did it on our, on our demo site.

534
00:37:22.530 --> 00:37:29.825
But the idea behind this, obviously, is that, you know, your visitors, they probably know of a business that isn't currently listed

535
00:37:30.205 --> 00:37:34.065
in our directory, and it might be a perfect fit to add them.

536
00:37:34.205 --> 00:37:42.140
So giving them the opportunity to let us know that those businesses are out there and maybe, you know, we wanna reach out to them, get them listed.

537
00:37:42.520 --> 00:37:44.280
Maybe we wanna create the listing for them.

538
00:37:44.280 --> 00:37:50.440
And if you have the claimable business listings add on, just make it a claimable listing, then notify the business owner.

539
00:37:50.440 --> 00:37:56.025
So there's a lot of different versatile ways you can utilize this that, would hopefully

540
00:37:56.405 --> 00:37:58.345
help grow your member community.

541
00:37:59.045 --> 00:38:04.265
And what we've done is, so basically, we're just asking if the website visitor maybe,

542
00:38:04.599 --> 00:38:08.859
like, again, I'm just gonna use an arbitrary example. It's a website to find locksmiths,

543
00:38:09.240 --> 00:38:14.140
local locksmiths or nationwide locksmiths. Maybe I'm on the site and my uncle is a locksmith.

544
00:38:14.760 --> 00:38:18.220
So I wanna suggest his business to be part of this directory.

545
00:38:18.725 --> 00:38:24.025
What I actually did, I'm gonna show you an example is David and I cloned the contact us page,

546
00:38:24.325 --> 00:38:27.385
and we also just created a new form very quickly,

547
00:38:28.165 --> 00:38:32.345
for visitors to suggest a business. They just they go to the page,

548
00:38:32.730 --> 00:38:34.830
and let me show you what it looks like. Alright.

549
00:38:34.970 --> 00:38:42.910
So a couple of things we've done is again, as the website owner, we need to decide what actions we want potential members to take,

550
00:38:43.290 --> 00:38:46.190
visitors to take. So we don't wanna clutter too much,

551
00:38:46.730 --> 00:38:49.035
unless you there's, you know, some

552
00:38:49.575 --> 00:38:54.715
logic in all the chaos, but we want to have the cues of what we want people to do.

553
00:38:55.015 --> 00:38:59.250
So we have, you know, the top header menu says add your business down here.

554
00:38:59.650 --> 00:39:04.470
It says suggest a business, and we've actually highlighted the menu area with a red background.

555
00:39:05.170 --> 00:39:06.870
So this is the page we created.

556
00:39:07.330 --> 00:39:12.690
It says suggest a business. We're always looking for top businesses to add into our directory. Okay.

557
00:39:12.690 --> 00:39:15.225
I'm a top business, why wouldn't I wanna be added here?

558
00:39:16.345 --> 00:39:18.925
So it says fill in the form to suggest a business,

559
00:39:19.385 --> 00:39:23.245
and again we just I'll show you in the admin. We just did the new form,

560
00:39:23.705 --> 00:39:25.725
option, and just added a few fields.

561
00:39:25.945 --> 00:39:29.725
Nothing too complicated, business name, business email, phone number, website.

562
00:39:29.900 --> 00:39:32.480
This will all get saved in the forms inbox,

563
00:39:32.860 --> 00:39:35.680
and then you as the website owner can follow-up accordingly.

564
00:39:36.300 --> 00:39:40.720
Again, what we're looking for, a business that's ready to connect with more customers,

565
00:39:41.340 --> 00:39:44.720
an established business that has been serving our local community,

566
00:39:45.265 --> 00:39:48.885
a business that locals love to engage with and search for online.

567
00:39:48.945 --> 00:39:51.765
Well, everyone wants to be these types of businesses, so,

568
00:39:52.305 --> 00:39:56.165
obviously, you should get some people who fill out, this form.

569
00:39:56.785 --> 00:40:00.900
So let's let's take a step back and see what, we've done here.

570
00:40:01.460 --> 00:40:02.680
So let's go to

571
00:40:03.220 --> 00:40:05.240
my content and the web page builder,

572
00:40:05.779 --> 00:40:07.480
and let's look at the page first.

573
00:40:08.819 --> 00:40:13.000
So this was the suggest page. I created a new page, suggest a business.

574
00:40:15.165 --> 00:40:16.385
Okay. Great. So,

575
00:40:17.085 --> 00:40:19.345
what I did is I actually used a table,

576
00:40:19.725 --> 00:40:20.525
with just,

577
00:40:21.485 --> 00:40:24.785
two columns. So it was just left side and right side.

578
00:40:25.085 --> 00:40:33.470
And, really what I did is clone the contact us form, but on the left side it says fill in the form to suggest a business, and then all I have to do is render the,

579
00:40:34.250 --> 00:40:38.109
embed code for the form I created, and we'll look at that form in a second.

580
00:40:38.329 --> 00:40:40.829
Suggest a business, and then the form loads here.

581
00:40:40.925 --> 00:40:44.785
And then what we're looking for, that's just this stuff on the right side.

582
00:40:45.005 --> 00:40:50.785
And we've also enabled the hero section, which shows the the background at the top with the title text

583
00:40:51.085 --> 00:40:53.550
on top of it overlaying above it. So

584
00:40:54.030 --> 00:40:57.390
that's what we've created, and let's actually fill out the form together once.

585
00:40:57.390 --> 00:40:58.770
Let's refresh the page.

586
00:41:00.430 --> 00:41:02.050
Business name, Jason Inc.

587
00:41:02.590 --> 00:41:03.090
Jason

588
00:41:04.270 --> 00:41:05.730
at jason dot com.

589
00:41:07.395 --> 00:41:10.055
Okay. Business website, we'll just put this website.

590
00:41:11.395 --> 00:41:13.095
We have been serving

591
00:41:13.395 --> 00:41:14.135
the community

592
00:41:14.675 --> 00:41:16.375
for ten years. Okay.

593
00:41:17.795 --> 00:41:19.495
So they submit this form.

594
00:41:24.680 --> 00:41:30.780
Awesome. Thanks for your suggestion. So let's take a look at this form now and how we created it.

595
00:41:32.615 --> 00:41:36.474
Just breeze through. We've been covering forms a lot in the previous webinars. I hope you guys,

596
00:41:36.775 --> 00:41:39.734
have been picking up on some of it and implementing your own forms.

597
00:41:39.734 --> 00:41:44.555
So, what I did is I had just clicked on the new form button here in the top,

598
00:41:45.255 --> 00:41:46.535
and really I just

599
00:41:47.490 --> 00:41:51.430
gave it a nickname and a variable is actually automatically created,

600
00:41:51.970 --> 00:41:55.350
and what we created is this form here, suggest a business,

601
00:41:56.850 --> 00:41:59.270
and we have this cool form preview here.

602
00:42:00.144 --> 00:42:06.065
So I just did business email, business phone, business website. You can add a new field if you want.

603
00:42:06.065 --> 00:42:08.644
We'll say, you know, business location,

604
00:42:10.305 --> 00:42:15.360
and, you know, it could just, we'll do this one as a, paragraph since it could be multiple lines.

605
00:42:15.360 --> 00:42:16.660
Let's save those changes.

606
00:42:21.040 --> 00:42:23.700
And we can see here now it says business location.

607
00:42:24.640 --> 00:42:25.140
And

608
00:42:25.535 --> 00:42:30.335
what I did is I there's a button here to copy the short code. That's what you saw on the web page.

609
00:42:30.495 --> 00:42:33.075
It was under the title. So you copy this short code.

610
00:42:33.695 --> 00:42:36.735
And when you copy it here, I'll just paste it here in this little search bar here.

611
00:42:36.735 --> 00:42:39.935
This is what you're getting. Form equals suggest a business form.

612
00:42:39.935 --> 00:42:42.850
So if you wanna plant this form or embed it on a page,

613
00:42:43.150 --> 00:42:46.450
just click on the copy short code button here.

614
00:42:47.070 --> 00:42:50.690
And even cooler, this is actually an update that I didn't mention.

615
00:42:51.150 --> 00:42:53.090
You can now actually personalize

616
00:42:53.390 --> 00:42:57.185
the the thank you message after a form is submitted successfully.

617
00:42:57.885 --> 00:42:59.585
If you go to edit form settings,

618
00:43:02.125 --> 00:43:05.585
now there are a few options. You can redirect them to another page.

619
00:43:06.125 --> 00:43:11.825
What happens after the form is selected, you know, redirect to another page, you can put the redirect URL.

620
00:43:12.020 --> 00:43:14.680
In this case, I'm showing a success pop up message,

621
00:43:15.060 --> 00:43:18.839
and I've added a custom message here. Awesome. Thanks for your suggestion.

622
00:43:19.300 --> 00:43:21.560
Thank you. Your application has been received.

623
00:43:22.020 --> 00:43:26.065
You can put a number of things that are specific to the form that was filled out.

624
00:43:26.065 --> 00:43:29.525
Maybe it's a contest form, maybe it's an application, maybe it's

625
00:43:29.825 --> 00:43:34.805
a a report problem form, you know, thanks for reporting this problem, but you can now choose the success

626
00:43:35.425 --> 00:43:37.710
message to show here. So that's really cool.

627
00:43:38.670 --> 00:43:43.490
So, yeah, we created this form. We copied the shortcode, and we put it on the page.

628
00:43:43.790 --> 00:43:47.890
And when that form is submitted, it does come to the forms inbox.

629
00:43:50.445 --> 00:43:53.665
And we can see here it was filled out on the suggest page,

630
00:43:54.045 --> 00:43:55.825
and we can view the full inquiry.

631
00:43:57.725 --> 00:44:00.705
And we can see here Jason Inc, jasonadjacent

632
00:44:01.165 --> 00:44:01.905
dot com.

633
00:44:02.700 --> 00:44:04.960
We have been serving the community for ten years.

634
00:44:05.420 --> 00:44:09.180
So you can follow-up with this business. You can go ahead and add the business to the directory.

635
00:44:09.180 --> 00:44:10.960
Maybe you wanna collect all the information,

636
00:44:11.820 --> 00:44:19.845
and manually add it yourself, or you wanna send them a sign up link to the free sign up option on your site, or you wanna follow-up with a paid sign up option.

637
00:44:19.845 --> 00:44:25.285
But, this is a way to get your visitors to suggest more businesses to join your site for you.

638
00:44:25.285 --> 00:44:29.125
So, you know, we're all trying to figure out how to get more members to join our site.

639
00:44:29.125 --> 00:44:32.359
There's nothing better than a suggestion, it's from a referral,

640
00:44:32.980 --> 00:44:34.680
almost close to word-of-mouth.

641
00:44:34.980 --> 00:44:37.380
Did I miss anything here with this one, David? No.

642
00:44:37.380 --> 00:44:47.345
I think you got it all, but I did wanna mention if you wanted to be a little bit more efficient or save a little bit of space, you don't need to put that link to the page with the form in the main menu.

643
00:44:47.345 --> 00:44:50.725
You could add the link in a sidebar widget. Right?

644
00:44:51.185 --> 00:44:56.545
You certainly can. You could you could well, let's talk about, some things that are easier.

645
00:44:56.785 --> 00:44:59.765
Let's actually look at how we did this main menu item here,

646
00:45:00.119 --> 00:45:03.579
and making it red. So we went to menu manager,

647
00:45:06.039 --> 00:45:08.059
and in the header main menu,

648
00:45:10.119 --> 00:45:11.660
so here it is. It says,

649
00:45:12.039 --> 00:45:16.505
suggest a business, and we're using the font awesome plus icon here.

650
00:45:16.565 --> 00:45:19.464
And we're linking to the suggest page.

651
00:45:20.244 --> 00:45:24.345
And actually to make the background red, if you toggle open the settings,

652
00:45:24.964 --> 00:45:27.704
you could do a few things, but in the outer li,

653
00:45:28.164 --> 00:45:30.505
class, it's basically do you wanna attribute

654
00:45:31.390 --> 00:45:32.430
some CSS classes?

655
00:45:32.430 --> 00:45:42.510
Again, a little little higher level, but, basically, I'm I'm putting b t n danger, that's button danger that corresponds to the, the danger button color I've selected in my design settings.

656
00:45:42.510 --> 00:45:46.130
I've chosen to make it bold here so it stands out in the main menu.

657
00:45:46.425 --> 00:45:50.525
So this would be something easier that everyone can do without any custom coding.

658
00:45:51.145 --> 00:45:51.645
However,

659
00:45:52.105 --> 00:45:55.325
you could have it in a sidebar as well on

660
00:45:55.705 --> 00:45:59.405
the member's profile page. Should we add one, Dave? Let's do it.

661
00:45:59.850 --> 00:46:04.570
So in the widget manager, this is gonna be, a custom widget. So it's custom HTML code.

662
00:46:04.570 --> 00:46:07.770
This would be the next level up. So we'll call this widget,

663
00:46:08.090 --> 00:46:08.590
suggest

664
00:46:08.970 --> 00:46:09.630
a listing,

665
00:46:10.410 --> 00:46:12.350
and we'll just make it a

666
00:46:12.650 --> 00:46:13.310
a link.

667
00:46:14.244 --> 00:46:16.744
And we're gonna take them to the suggest page.

668
00:46:20.085 --> 00:46:22.585
And we'll add a class. We'll make it

669
00:46:23.125 --> 00:46:23.785
a button.

670
00:46:24.885 --> 00:46:27.385
We'll do button danger. And we'll do

671
00:46:28.280 --> 00:46:28.780
button

672
00:46:29.080 --> 00:46:33.180
lg, and we'll make it bold, button so it's a large button, and

673
00:46:33.640 --> 00:46:36.380
I'll just copy what we had in the main menu actually.

674
00:46:37.400 --> 00:46:38.540
Okay. Go here.

675
00:46:40.895 --> 00:46:44.275
I'll just use the same text, this one here with the font awesome.

676
00:46:46.175 --> 00:46:51.474
Okay. Suggest a business, and it's going to the suggest page. And this is it suggest a listing.

677
00:46:51.535 --> 00:46:53.555
So we save this. We're creating a

678
00:46:53.855 --> 00:46:56.115
little custom HTML snippet here.

679
00:46:57.030 --> 00:47:00.010
And then what we wanna do is go to the sidebar manager

680
00:47:00.630 --> 00:47:03.910
and pop that widget in any of the respective sidebars that we want.

681
00:47:03.910 --> 00:47:05.690
Let's do the member profile page.

682
00:47:07.270 --> 00:47:08.730
And I'll search for that widget.

683
00:47:10.125 --> 00:47:12.305
Suggest a listing. I'll put it at the top.

684
00:47:12.845 --> 00:47:13.745
Save changes.

685
00:47:15.245 --> 00:47:16.625
Let's see if it looks good.

686
00:47:19.485 --> 00:47:22.785
There we go. I can add a few more things to this. Just a second.

687
00:47:25.539 --> 00:47:30.519
Actually gonna do button block. That'll fill the whole space, and I'll add a clear fix underneath

688
00:47:30.980 --> 00:47:34.200
just so there's a little I'm gonna share this whole thing with everyone.

689
00:47:40.275 --> 00:47:40.775
Alright.

690
00:47:42.195 --> 00:47:45.475
And copy this into the chat for everyone if you wanna create your own button.

691
00:47:45.475 --> 00:47:50.835
Obviously, the location of this page probably won't be forward slash suggest for you.

692
00:47:50.835 --> 00:47:52.055
It would be yours.

693
00:47:52.400 --> 00:47:53.700
But let's save this.

694
00:47:54.960 --> 00:47:56.900
And put this in the chat for everyone.

695
00:47:58.560 --> 00:48:00.020
And refresh the page.

696
00:48:02.640 --> 00:48:07.125
There we go. So we have it here, David. We have it as a as a little element here.

697
00:48:07.205 --> 00:48:08.485
And this is actually pretty cool.

698
00:48:08.485 --> 00:48:12.345
That would look good on the search results page too, Let's let's do that.

699
00:48:12.725 --> 00:48:15.145
Let's toggle to the member search results page.

700
00:48:17.285 --> 00:48:21.465
And search for that widget. Suggest a listing. Put it at the top here.

701
00:48:22.710 --> 00:48:28.090
So you just make that HTML snippet once, and then you could just put it around the site in different places.

702
00:48:28.230 --> 00:48:33.050
Here it is. Suggest a business. And it should take you to the suggest a business page.

703
00:48:33.349 --> 00:48:34.890
Is that what you're after, David?

704
00:48:35.335 --> 00:48:38.155
Beautiful. That was it. Alright. Cool. Cool. Cool.

705
00:48:39.175 --> 00:48:39.675
Alright.

706
00:48:39.735 --> 00:48:45.355
Last but not least is encouraging our website visitors to follow us on just one social media

707
00:48:45.735 --> 00:48:48.090
profile, not necessarily all of them.

708
00:48:48.170 --> 00:48:52.270
We wanna focus our energy on promoting just one of the social media platforms

709
00:48:52.570 --> 00:48:54.510
we might have a profile on. So typically,

710
00:48:54.810 --> 00:48:56.510
you know, we'll probably have profiles

711
00:48:56.890 --> 00:48:57.790
on Facebook,

712
00:48:58.250 --> 00:49:01.930
Twitter, maybe LinkedIn, maybe Instagram, and maybe YouTube.

713
00:49:01.930 --> 00:49:07.875
But Facebook and Twitter, I'd say generally would probably be the most popular to have a profile on.

714
00:49:08.175 --> 00:49:15.555
But if we can focus all of our energy or most of our energy rather on just one of these platforms rather than all of them,

715
00:49:15.935 --> 00:49:20.790
then that might be able to bring us more followers to that one specific

716
00:49:21.329 --> 00:49:21.829
platform.

717
00:49:22.290 --> 00:49:26.869
So obviously, we'd want to focus our time and effort on the platform

718
00:49:27.329 --> 00:49:30.150
that would be most appropriate for our target audience.

719
00:49:30.210 --> 00:49:35.665
So this really depends on the industry that you're in. If you have a business directory

720
00:49:36.285 --> 00:49:36.785
for

721
00:49:37.085 --> 00:49:46.385
more visually oriented industries, maybe design or fashion, then maybe you'll wanna focus most of your time on promoting your Instagram

722
00:49:46.845 --> 00:49:48.450
rather than, your Twitter.

723
00:49:48.530 --> 00:49:55.430
That doesn't mean that you can't also have a Twitter, and you can just duplicate whatever posts you have on Instagram over onto Twitter as well.

724
00:49:55.890 --> 00:49:59.589
But if you can focus more of your energy on Instagram in this example,

725
00:50:00.130 --> 00:50:05.405
then that might bode better for you in growing your audience on social media

726
00:50:05.945 --> 00:50:07.645
and then pushing more traffic

727
00:50:08.025 --> 00:50:10.445
over onto your website from Instagram.

728
00:50:10.665 --> 00:50:14.045
Another quick example, if you have a local business directory website,

729
00:50:14.745 --> 00:50:16.890
then maybe Facebook would be your best bet.

730
00:50:17.049 --> 00:50:22.829
Maybe you can get a group going for local businesses or maybe people who live in the area who visit it frequently.

731
00:50:23.210 --> 00:50:25.630
Maybe they'll wanna join the group on Facebook,

732
00:50:25.930 --> 00:50:29.789
and then you can have a really great sense of community on Facebook,

733
00:50:30.215 --> 00:50:33.995
and people might find your website through Facebook that way, through Facebook groups.

734
00:50:34.375 --> 00:50:37.275
So it depends on what your target industry is,

735
00:50:37.575 --> 00:50:41.675
who your target demographic is, where they tend to hang out most online.

736
00:50:42.055 --> 00:50:43.995
But if we can focus our energy

737
00:50:44.600 --> 00:50:45.740
on a specific

738
00:50:46.440 --> 00:50:47.740
social media platform,

739
00:50:48.120 --> 00:50:54.940
then hopefully, we'll be able to grow that audience quicker rather than spending our time and effort on all of the social media platforms.

740
00:50:55.560 --> 00:50:59.500
And if we're able to grow our following on one of those platforms more,

741
00:51:00.165 --> 00:51:05.525
then that has a better chance of making us look more credible, more established, and trusted.

742
00:51:05.525 --> 00:51:07.065
And it also shows people

743
00:51:07.365 --> 00:51:12.345
that we're active and that others are following us. And in general, all of this combined

744
00:51:12.725 --> 00:51:15.305
hopefully will allow us to attract more visitors

745
00:51:16.110 --> 00:51:21.970
to our website from our social media page, if, you know, they might not have been able to find us otherwise.

746
00:51:22.750 --> 00:51:26.610
Perfect. I guess, again, as the website owner, most of us are,

747
00:51:27.310 --> 00:51:27.810
solopreneurs,

748
00:51:28.670 --> 00:51:33.135
you know, working on on our own on our own website. So our time is limited, and it's

749
00:51:33.674 --> 00:51:34.654
not even feasible

750
00:51:35.194 --> 00:51:37.775
to manage, you know, four or five different,

751
00:51:38.714 --> 00:51:40.734
profiles on on different social networks.

752
00:51:41.194 --> 00:51:46.820
So the recommendation here is be strong in one of your profiles, whatever makes sense for your industry.

753
00:51:46.820 --> 00:51:49.240
If it's Twitter or Facebook or Reddit or Instagram,

754
00:51:49.620 --> 00:51:53.560
whatever makes sense for your industry, be great at that making that one profile,

755
00:51:54.180 --> 00:52:00.734
look super established and seasoned, and and drive all your visitors to that to follow you on that one profile.

756
00:52:01.275 --> 00:52:04.015
And we have some examples of where you can actually

757
00:52:04.474 --> 00:52:05.295
ask people,

758
00:52:05.835 --> 00:52:06.555
to join,

759
00:52:06.875 --> 00:52:10.075
your social channels. So, you know, something we're familiar with.

760
00:52:10.075 --> 00:52:13.755
I just put the the social media thing at the top here, but here's an example.

761
00:52:13.755 --> 00:52:15.135
Let me just go to the homepage.

762
00:52:15.760 --> 00:52:17.060
You know, at the top

763
00:52:17.440 --> 00:52:23.040
here, yeah, it's cool that we have all of them, but again, what are we asking the visitor to do?

764
00:52:23.040 --> 00:52:27.040
You know, it's nice that they can come to all of these different social profiles we have.

765
00:52:27.280 --> 00:52:28.100
This is actually

766
00:52:28.455 --> 00:52:31.755
more so reserved nicely in the footer here, which is normal.

767
00:52:32.295 --> 00:52:36.635
But what we wanted to show you are a couple places where you can place

768
00:52:36.935 --> 00:52:40.055
some banner ads asking people to join your social media channel.

769
00:52:40.055 --> 00:52:43.035
So, the first one is simply in your sidebar.

770
00:52:44.079 --> 00:52:44.579
And

771
00:52:44.960 --> 00:52:46.099
we can see here,

772
00:52:46.559 --> 00:52:49.300
we have, this is a nice button here, David.

773
00:52:50.400 --> 00:52:54.740
We have the banner here for Facebook group access. This is to join the BD,

774
00:52:55.119 --> 00:52:59.995
Facebook group. And, we just created a little banner. You can use lots of tools.

775
00:52:59.995 --> 00:53:08.575
You can use something as simple as the paint program on your, on your Windows, or you can use Canva which is a great website, canva.com.

776
00:53:09.010 --> 00:53:12.550
It's free and you can really build beautiful banners there

777
00:53:12.850 --> 00:53:18.470
very quickly. So use the one of the banner ad slots to promote yourself and to drive people,

778
00:53:18.930 --> 00:53:20.790
to one of your social channels.

779
00:53:21.215 --> 00:53:25.715
So in this case, we can go to the design settings, and we can do a couple things.

780
00:53:26.655 --> 00:53:29.535
I'll I'll just litter the site with banner ads. How's that, Dave?

781
00:53:29.535 --> 00:53:33.475
With the same banner ad, just to show everyone that the possibilities here. So,

782
00:53:34.150 --> 00:53:37.750
we have the sidebar banner ad and that's here, and I've set up the link.

783
00:53:37.750 --> 00:53:42.890
I've I've uploaded the image and then the link where it should that image should go to if someone clicks on it.

784
00:53:44.310 --> 00:53:50.105
The header banner ad, let's upload an image here. Well, we can select an image here. I'll just use,

785
00:53:50.645 --> 00:53:53.225
this longer version that we have, and I'll

786
00:53:54.005 --> 00:53:56.585
use banner ad image, and we need the link.

787
00:53:58.325 --> 00:53:58.825
Now

788
00:53:59.205 --> 00:54:03.545
depending on where the ad is going, you might wanna size the, the image

789
00:54:03.900 --> 00:54:07.680
accordingly. You don't want an image too big in an area, that'll look awkward.

790
00:54:08.299 --> 00:54:09.680
You can have below.

791
00:54:10.059 --> 00:54:11.920
I'll do three more spots here.

792
00:54:14.700 --> 00:54:17.119
And we'll do the footer as well.

793
00:54:18.984 --> 00:54:22.045
And, again, I'm just putting the same ad here for demonstration

794
00:54:22.345 --> 00:54:22.845
purposes

795
00:54:23.225 --> 00:54:24.765
and make sure these are enabled.

796
00:54:27.545 --> 00:54:29.325
Okay. And we'll save the changes.

797
00:54:31.290 --> 00:54:39.770
Oh, in order to show the header banner ad here, you not only need to add the image in the banner ads tab, you need to enable it in the header settings.

798
00:54:39.770 --> 00:54:43.390
So let me show you where that is under general, and you go to header,

799
00:54:44.205 --> 00:54:49.585
And the header search module I guess we should call this header call to action or or something like that, David.

800
00:54:50.045 --> 00:54:55.025
You wanna choose display header banner ad, and that will display the corresponding,

801
00:54:56.205 --> 00:54:59.825
header banner ad. Right? That's right here. So let's save those changes.

802
00:55:01.140 --> 00:55:05.880
And let's unleash the crack in here with banner ads. Refresh the page.

803
00:55:06.339 --> 00:55:10.520
Oh my goodness. Okay. So obviously this one is large and in charge.

804
00:55:10.819 --> 00:55:13.880
But we can see here again, you can promote yourself

805
00:55:14.315 --> 00:55:15.215
to your visitors.

806
00:55:15.355 --> 00:55:21.135
Maybe it's not to a social media page, maybe it's to join your site or you're showcasing,

807
00:55:21.915 --> 00:55:27.455
some other content on your site or a special page on your site. But here we have, the header,

808
00:55:27.860 --> 00:55:33.640
the below header banner ad, the sidebar banner ad, and if we scroll down, we have

809
00:55:34.180 --> 00:55:38.360
a footer, banner ad. There's actually an extra one down here as well. So,

810
00:55:38.820 --> 00:55:40.760
find the spot that's right for you,

811
00:55:41.115 --> 00:55:46.095
and drive visitors to join, at least one of your social media

812
00:55:46.555 --> 00:55:47.055
channels.

813
00:55:47.915 --> 00:55:50.495
I think that I might leave anything out there, David.

814
00:55:50.875 --> 00:55:52.235
No. I think you covered it.

815
00:55:52.235 --> 00:55:56.850
One thing I'll add is if you don't have a banner or you don't know how to create a banner,

816
00:55:57.330 --> 00:56:00.790
depending on the social media platform that you're targeting,

817
00:56:01.410 --> 00:56:07.430
there's a lot of tools out there that can pull your profile and basically create, like, a little embeddable widget.

818
00:56:07.730 --> 00:56:12.150
I know Instagram there's a lot for Instagram that kind of make a collage of your photos.

819
00:56:12.395 --> 00:56:14.335
There's some for Facebook as well.

820
00:56:14.635 --> 00:56:21.855
So if you just do a quick Google search, I'm sure you'll be able to find some embeddable options if you wanna go that route instead of creating your own graphics.

821
00:56:22.155 --> 00:56:28.540
But here, what Jason has up now, Canva is a great site to really make easy banners, great looking banners as well.

822
00:56:29.960 --> 00:56:32.520
Thank you so much for putting this together, David.

823
00:56:32.520 --> 00:56:39.240
Definitely some actionable items there, for everyone, and we we came up with a few ideas, along the way, as well.

824
00:56:39.240 --> 00:56:42.995
So so great tip of the week there, David. We have a little bit of time left.

825
00:56:42.995 --> 00:56:46.935
Wanna pass it over, to you guys, and we'll just take a couple questions here.

826
00:56:47.475 --> 00:56:50.775
I do see Rob has his hand up. Looks like yourself muted, Rob.

827
00:56:51.075 --> 00:56:54.035
Okay. Very can you hear me? Can hear you loud and clear. How's it going?

828
00:56:54.035 --> 00:56:59.050
How'd you like the webinar today? Oh, it's great. I definitely will have to look over it again.

829
00:56:59.510 --> 00:57:01.190
Yeah. Yeah. I'm a lot

830
00:57:02.230 --> 00:57:06.810
yeah. Well, well, yeah, I've got a lot to go over. So I I'm I'm launching my second,

831
00:57:07.190 --> 00:57:08.170
BD site,

832
00:57:08.630 --> 00:57:08.790
and,

833
00:57:09.684 --> 00:57:13.785
and it's it's more of, like, you know, a whole community site really for a region.

834
00:57:14.085 --> 00:57:17.125
And, the one thing I was just wondering was as far as the,

835
00:57:18.085 --> 00:57:20.505
couple things. Menus, like, for restaurants,

836
00:57:21.605 --> 00:57:23.385
does it still upload, like, a PDF

837
00:57:24.005 --> 00:57:24.904
or image

838
00:57:25.320 --> 00:57:32.540
from menus or is there gonna be something that where we can be able to display like text in a profile of a member?

839
00:57:33.720 --> 00:57:36.620
So the default thing is, they'll upload a PDF

840
00:57:37.080 --> 00:57:37.980
of their menu.

841
00:57:38.355 --> 00:57:40.935
What you can have them do is actually

842
00:57:41.235 --> 00:57:45.875
this. So this is an example profile. This guy's, you know, he has a let's see here.

843
00:57:45.875 --> 00:57:50.855
He's his you know, this you can make it say whatever, but this would be like the PDF he uploads.

844
00:57:51.730 --> 00:57:52.790
So he's mindless.

845
00:57:53.490 --> 00:57:58.710
So a couple things. You actually bring up a good point here. One is when it is a PDF,

846
00:57:59.410 --> 00:58:05.430
we may wanna just show it in a pop up more like this. Oops. It's not like that. Like this.

847
00:58:06.305 --> 00:58:10.645
So it's on the site, and the PDF is loading in this pop up,

848
00:58:11.265 --> 00:58:15.365
so they don't leave the site to another page is is one thing I'm thinking.

849
00:58:15.665 --> 00:58:19.765
And with respect to them just typing out their menu,

850
00:58:20.460 --> 00:58:23.200
you could you could repurpose the about section

851
00:58:23.820 --> 00:58:25.119
and ask them to,

852
00:58:26.060 --> 00:58:27.119
enter their menu,

853
00:58:27.820 --> 00:58:28.640
that way.

854
00:58:29.180 --> 00:58:32.720
Yep. You could create you could repurpose, like, the articles,

855
00:58:33.825 --> 00:58:36.325
post type, clone it, and call it my menu.

856
00:58:37.185 --> 00:58:39.125
And That actually may be a better solution.

857
00:58:40.065 --> 00:58:43.665
Yeah. So so what you could do is you could call it my menu.

858
00:58:43.665 --> 00:58:49.010
And if you really want, you can limit it to one post. You can use the the add on here.

859
00:58:49.010 --> 00:58:50.070
Let me show you.

860
00:58:51.330 --> 00:58:56.310
Yeah. Because I've got one client for one of my sites where, it's like a bar restaurant,

861
00:58:56.930 --> 00:59:00.130
and, they really wanna promote their burgers and show all that.

862
00:59:00.130 --> 00:59:06.705
And they're and they're paying, like, another service, like, a hundred bucks a month to post their menu in different places.

863
00:59:07.005 --> 00:59:08.305
So I'm trying to eliminate,

864
00:59:08.925 --> 00:59:09.905
cost for them.

865
00:59:10.205 --> 00:59:15.665
Yeah. Yeah. Just I would repurpose in that you know, just repurpose the articles, call it my menu,

866
00:59:16.010 --> 00:59:20.270
and then just limit the post to just one so they could just do it once,

867
00:59:21.050 --> 00:59:23.130
and and that would be their menu. Okay.

868
00:59:23.369 --> 00:59:26.809
And then it would it basically just be like an article format. Right?

869
00:59:26.809 --> 00:59:32.125
But they can have, like, a table with columns and things like that because the the the text editor offers those things.

870
00:59:32.245 --> 00:59:32.745
Solution.

871
00:59:33.685 --> 00:59:38.425
It's a real good solution that helps for load time. Thank you. Alright. You're welcome.

872
00:59:38.725 --> 00:59:44.620
Alright. Good question there from Rob. Don't see any hands up here. Well, I hope you guys enjoyed,

873
00:59:45.000 --> 00:59:47.880
the tip of the week, David. Thank you so much for putting this together.

874
00:59:47.880 --> 00:59:51.100
Super high value, super helpful. Thank you so much.

875
00:59:51.480 --> 00:59:56.440
If you have questions after the webinar, please feel free to join us in the Facebook group.

876
00:59:56.440 --> 01:00:00.175
You can head over to brilliantdirectories.com/

877
01:00:00.175 --> 01:00:04.515
Facebook and join us there. And the next webinar will be in

878
01:00:04.815 --> 01:00:05.635
two weeks.

879
01:00:06.255 --> 01:00:06.755
So,

880
01:00:07.295 --> 01:00:11.474
if you have questions in the meantime, ask them in the Facebook group. On behalf of myself,

881
01:00:11.810 --> 01:00:16.310
David, and the entire Brilliant Directories family, thank you guys so much, for joining us today.

882
01:00:16.370 --> 01:00:21.570
We'll see you in two weeks. Have a great day, a brilliant week, and mask up. Take care, guys.

883
01:00:21.570 --> 01:00:22.230
Bye bye.