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Alright, gang. Let's dive right into it. Welcome to another edition of Webinar Wednesday.

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It's really great to be with everyone here today.

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We've made it through another couple weeks together. Hope everyone is staying safe out there.

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If this is your first time joining us, welcome.

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I am Jason there on the left, and we are lucky to be joined by David Rockland, the digital strategist here

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at Brilliant Directories, and honestly, so much more.

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Dave, thanks for taking the time to join us in the webinar today.

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Absolutely. Glad to be back with everybody here on webinar Wednesday.

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We got a great tip of the week coming up. So excited to share that with you all.

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Alright.

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And I always like to mention, if you're not already part of the Brilliant Directories Facebook group, we definitely,

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encourage you to join. You can head on over to brilliantdirectories.com/Facebook.

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It's a great way to keep the conversations going in between webinar.

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Wednesdays, really constructive and productive topics

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are there. People are asking great questions, providing great suggestions.

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So I hope you could take a minute right now and just go to brilliantdirectories.com/Facebook

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and click on the blue join button there.

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And for those of you joining us for the first time, I do see a lot of new names and faces out there.

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Welcome.

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Generally, webinar Wednesday is a great way for us to,

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showcase and and show you some of the newer features built into the platforms,

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but more specifically how these,

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features can help grow your community.

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So we'll oftentimes show you features that can help you increase or retain traffic,

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ways to convert regular website visitors into subscribers

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or paying members,

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And one of my favorite topics are always is always about improving the website navigation,

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making it simpler and easier for your users to click around and find the information you need.

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So if you have any questions on these topics or anything related to your BD website,

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stick around. We'll try to get to as many questions as possible today.

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Okay. Great. We do have a small handful of BD Lab updates.

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Generally, I'll show you guys new things that have been released.

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Actually, the team has been working on more internal updates,

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stability, security,

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optimization,

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not really things that are tangible to demonstrate,

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but those things are going on behind the scenes.

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But I just wanted to list a few noteworthy items, that are new features coming down the line.

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Well, now we're in July starting tomorrow, so, hopefully, most of these will be released, in July.

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We are creating a new add on. It's going to unlock

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25 additional premade elements

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for your web page builder.

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So as you know, the web page builder has a good handful, I think four or five really solid draggable elements,

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that you can use to build out your web pages.

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This add on will unlock 25 more. If you have the VIP add ons club, you'll automatically get access

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to these additional,

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draggable elements for your web pages.

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We've already been underway with speed improvements,

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actually starting from May and also this month in June.

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This month in June, we've mainly completed things that improve the server response times.

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You'll see those if you're doing some page speed scores.

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One of the things they ask you to improve is server response time.

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So internally, we've improved some of the queries

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and data that's retrieved when your web pages are loading.

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There's a few more items related to that coming down the line in the in the coming week.

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And then the next big thing is how we're serving images. We wanna lazy load images,

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on the sites, and those two things, the server response time and the lazy loading of images seems to be the biggest opportunities to improve page speed scores that those scoring,

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tools provide us with, and also the actual load time for visitors. So it's something we're vigilant,

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on and actually something we're putting into our ongoing development processes.

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Anytime we're releasing,

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new features network wide in the platform, we're always gonna be assessing,

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the speed and making sure that everything is either maintaining or improving

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with future updates.

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Something that's pretty cool, we've been mentioning this in a few webinars, the ability to exclude smart list when you're scheduling newsletters.

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So right now you can

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create a newsletter and and create a smart list, you wanna send it to all active members

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in California,

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but this way you can create a smart list for example of members who might have joined in the month of June, and you can exclude them from receiving such a newsletter.

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So that should allow you to get a bit more granular,

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and segmented when you're sending newsletters to your community. Really excited about that one.

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Another one coming down the line, this has been

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a a hot topic, for a

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few months now in the Facebook group especially, so thanks everyone who's been sharing their feedback on this.

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So on your homepage, you can have currently

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one custom content area, for the items that are streaming down your homepage, the content that's displayed on your homepage.

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A lot of people have been requesting that they want multiple sections where they can have different custom content on their homepage cascading down the page.

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So we're working on creating up to five,

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sections that where you can have custom homepage

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content.

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So each five sections can be its own custom content for, your homepage when you need that additional flexibility.

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I've also mentioned this in the previous webinars. This should be done in July.

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A better user experience and also workflow when you're matching members with leads, will be providing better indicators on the leads status and simplifying the number of clicks you need to actually match members with leads if you're manually matching it and things like that.

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Once this is released, I am excited to do a tip of the week on leads.

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It's been a while since we covered,

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the topics of matching members with leads, how you can route leads automatically to, members of different plans and things like that.

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There's a lot of functionality built into that, and it's really the core of a lot of, BD,

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websites. Some people don't use it at all, but a lot of people, it's their whole business model.

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So excited to touch on more of those topics.

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And as always, thank you guys so much for all your suggestions and feedbacks, and the support tickets that you guys submit.

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It's really helping to make the platform,

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super solid.

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So our team here is just you guys are keeping us busy.

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We got ongoing updates just to make things more awesome for you guys.

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So, thank you very much, and we'll we'll keep you updated in the Facebook group first always, because that's in real time, as soon as any noteworthy updates are pushed on the platform.

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So excited to share more things with you coming down the line.

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Alright. Great. And we'll move on to, the tip of the week.

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This has also been something that's been, come up in the Facebook group, more and more in the in the last few months.

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A lot of users wanna make their entire website a members only

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access website or some type of a portal where you need

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to first register in order to

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view anything that's private on

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the website. And David, you've done a really awesome job with this tip of the week.

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If it's okay, can I pass it over to you to kind of take us through this tip of the week for us?

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Yeah. Absolutely.

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So as Jason mentioned, this has always been a pretty common question that we get asked here at BD.

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And so we figured it would be worthwhile to take some time here in this webinar

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and explain

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some of the benefits of creating a members only access website,

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what specifically

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you can lock down, what areas of your website. I'll give you some examples

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of private or members only websites,

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and then do a quick little demo showing you how easy it is to actually lock down all these different aspects of your website.

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And I think it's important to know a lot of us already have our website set up, so we're not looking to make our entire website members only.

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But what I think it's cool in the examples we're gonna show here David that you've put together for us is it can,

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unlock some possibilities

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for future updates we'd make to an existing website that we run,

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for ourselves. So

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even though you may not wanna make your entire website members only, you might wanna take some some parts and pieces of this tip of the week and apply them to your site, sometime down the line.

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That's right.

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Unless you have some sort of private intranet or private community just to manage certain things, You probably won't wanna make the entire website private, especially if it's a brand new site.

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You'll probably just wanna make certain elements of it private, which we'll get into later in this little presentation here.

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So there's a lot of flexibility.

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So first, let's cover why you would actually want to make your website private.

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Well, you can build an entirely members only website or, like I mentioned, intranet

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and block public access to everything on the website. So basically, they come to your homepage.

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They see, you know, some brief information.

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And and if they actually wanna get into your website, see the contents, see your members, anything else, that's all blocked off.

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So they have to log in, which means they have to have a registered account on your website in order to access all of that.

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Alternatively, if you don't wanna lock it down

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quite so broadly,

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you can limit access to specific pages and specific types of content.

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So this offers a lot of flexibility.

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You can also only allow certain types of members to access content.

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So this would be done on a per membership level basis.

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So maybe your free members have much more limited access

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to the different areas and content on your website than your more premium tier membership plans have access to.

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And lastly, you can encourage member account upgrades

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by placing certain content behind that virtual paywall.

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So, again, going back to the previous example, maybe to encourage those free users to upgrade to a premium account in return for that premium membership,

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you'll be providing them with additional content that those free users generally don't have access to.

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And on that last note there, David, just a very common example that we see that more people are probably familiar with, is with LinkedIn.

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Everyone can create a free LinkedIn profile and account.

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But a big part of LinkedIn is that job search tool, and recruitment tool and finding,

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not jobs but also searching for candidates.

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And the initial search is limited if you have a free LinkedIn profile,

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LinkedIn account. But if you have a LinkedIn pro account,

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they unlock more access to to do deeper searches

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in those cases.

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For first of all, you have to register even just to access anything inside LinkedIn even for free, and then they have those additional paywalls inside,

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to get more access to more premium content. So that's a good example there.

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That's exactly right, and that's a great segue into this slide here.

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Some examples of private or semi private communities.

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Touching on LinkedIn first, as Jason mentioned, you have to have a LinkedIn account in order to really access

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most of the useful information that they provide.

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If you go directly to somebody's

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profile on LinkedIn and you're not signed in, they might provide you with some information from that user's profile.

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But to actually conduct a search and view some of the specific details on members' profiles, you have to be logged in.

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So you have to have a registered account on LinkedIn.

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With Facebook groups, number one, you'll have to have a Facebook account.

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But number two, you can have either a private Facebook group.

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So somebody has to request to join the group, or you can have an open group.

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So that's an example of having a private group.

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Instagram is kind of similar to LinkedIn,

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at least their website. So not talking about their their smartphone application version.

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But the Instagram website,

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you can view, individual posts.

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And if you go to somebody's profile, you can view several of their photos.

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But to actually if you scroll down on their profile to try to view some of their older posts,

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Instagram will require you to log in in order to view all of that. Pinterest does the same thing.

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They'll show you some content initially, but once you start scrolling down to try to view more, they'll present you with a pop up that tells you that you need to register

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or sign in in order to access that additional content.

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Subreddits are kind of similar to Facebook groups where you can have totally open ones.

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So if you're doing a Google search and you click on a link that takes you to a community on Reddit, it might be totally public, so you don't need to be signed in.

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But other ones are completely locked down, so you need to have

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a Reddit account in order to access them.

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And then the last example here, would be Discord servers. Discord is a communications

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application,

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but you need to have a, Discord account in order to request to join the different communities on Discord.

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So those are some examples

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of some of the more common or popular private or semi private communities.

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And it's important to note that you don't need to charge users in order to access

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your community if you do choose to lock it in.

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You can still provide them with free registration options.

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Maybe they're more limited,

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or maybe you're doing that just to capture some basic information from them like their email address so you can market to them in the future.

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So you have a a lot of different options when it comes to how you choose to, set up your private or semi private community.

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And,

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look, these are multi billion dollar companies as as the examples here.

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Let me bring it down to something that we can all probably relate to a bit more.

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Let's say you're a small real estate firm or agency, and you need a a small online network where you can communicate with, your staff, your agents,

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and everyone who's in the that process.

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So you can have a private community that requires them to log in, and then they get access to company

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information, whether it's, company newsletters, blog posts that are available through that portal.

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Or let's say you're part of a business referral network,

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you know, very, very locally. You meet in person sometimes or you used

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to, but, you got you have a very small network, and, you know, people are posting things and communicating with each other.

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Obviously, you can do that in a Facebook group, but if you're having a dedicated website for that type of a private community,

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that's when you'll want, the restricted access to have to register or invite only as well.

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So you can request an application to join.

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For examples, we'll continue saying a business network, business networking group.

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So you can apply to join, and then they provide you, with login access once you've been

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accepted into the into the group.

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So, yeah, these are examples on the screen are more of a billion dollar companies, but this can definitely work on a smaller local level as well when you need to have that private environment,

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for let's say five people or even smaller groups like 500 people, just depending on how big your, your regional chapters are nationwide chapters are.

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That's right. And and Rich typed in another great example,

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would be a local chamber of commerce.

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Maybe certain aspects of that website you wanna have locked down for the registered business owners.

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Right. So there's an there's an example of a semi private like a hybrid.

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If you're a local Chamber of Commerce maybe the public can search the business directory of the members who are part of that Chamber of Commerce, but perhaps there's a section where there's internal communication,

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there's there's blog posts or or, you know, monthly updates,

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that are more internal for the members, and that stuff can be private,

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for the registered members only, not for the public.

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So that would be kinda like a semi private, community there.

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That's right. And so all of this, can be accomplished with the members only content

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add on. We released the add on actually

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a few years ago now.

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But over the years, our dev team has really pushed a lot of updates to make it much more flexible.

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So you have a lot of different options.

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And so some of the things that you can do with this members only content add on are that you can protect

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members registered within specific plans whether or not you want, unregistered

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users to be able to view their profiles.

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You can protect

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individual

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static web pages. So, say, for example, your FAQ page or your contact page or, if you create,

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a custom static web page that has, information that you only want your registered users to be able to access, you can certainly do that.

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And you can do that by membership level as well.

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So if you want only your top tier members to be able to access that page

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and your registered general users not to be able to access it, you can certainly do that.

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You can also protect individual

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post types. So like your, blog articles, your videos,

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properties, you can protect those.

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You can protect the, search result pages as well as the detail pages.

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So if you wanna do something like we were discussing with

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Pinterest

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or Instagram or even LinkedIn,

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maybe you wanna be able to present unregistered users

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with search results on your website so they can still conduct a search like normal.

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They can see the search results so they can get an idea of what information you actually do have to provide them with.

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But then once they click on one of the search results like a member's listing to try to go to that member's listing to read more information about them, then at that point, they're required to register or log in.

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I'd say that's probably one of the most used features of the members only content add on.

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And you can also protect, pages like the member review pages as well.

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And that little screenshot right below this list, this content is for members only.

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For access, please log in or become a member.

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This is the message that they'll see if they try to access a page

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that's protected

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if they're not signed into an account on the website.

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So, again, there's a lot of flexibility here.

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And, we'll show you kind of how to navigate some of these features and how to set up a website if you do wanna lock down certain aspects of it.

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And and just in reference to this add on, David and I noticed that the last time we talked on this subject was about three and a half years ago,

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when we had created kind of an overview of of the members only content add on.

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So I'm really happy that we decided, to cover it today,

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because, yeah, there have been a lot of updates and improvements,

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that we'll be able to take advantage and and demonstrate for you guys. Alright.

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So let's see kinda how to set up a private

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website. Let's say that the whole website is locked down except for maybe just a couple

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informational pages

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that people would have access to prior to being required to register to search

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more. So we do have, kinda like a demo site set up here.

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This is our our demo our webinar demo website.

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So right here on the homepage we've done a few things and I'll and I'll get,

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we'll look take a look under the hood in just a second, but we'll look for a few things here first.

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So,

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the first thing is the main menu.

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This is the public main menu.

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You can now have a public main menu and a main menu for logged in members.

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So what we've done in this case is we've selected it.

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We've created a public main menu that kinda just leads people to learning about the community,

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you know, just very generic things like our mission and promise, what what they can look forward to,

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membership benefits.

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This is all very generic content here.

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So, you know, just things that would inspire people to want want to look inside to see, what they're missing out on,

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all from this website. So,

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let's go back to the homepage here.

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We've also prompted them to log in or

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register a new account

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if they are,

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coming to the homepage for the first time.

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And really we've put nothing nothing else on the homepage. You could put more things

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encouraging them to sign up, but, you know, you could use the title text here in the main menu links just to keep it super simple.

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So,

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the register new account, everyone has this as part of their login page.

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This is the express

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member registration.

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So let me show you this first because I really like having the express member registration

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enabled,

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right alongside

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the login page,

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because if people are prompted to log in in various areas of your site or they're just clicking around, it's nice to have that register new account

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option right there, as a tab for the login. So let's take a look at this first.

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Let's take a look at the main menu next,

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and then what we'll do is we'll log in here and see what's unlocked after we do that.

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So here we are in the main dashboard area,

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and for the express member registration you can go to general settings,

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and you do need to have the SSL enabled because it is

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logging users in from random pages of your site when it's when it's used correctly.

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But right here, you'll see express sign up membership plan.

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So, in your general settings tab, the first one, what you do is you can choose one of your free membership plans that you have, and this will be the plan that people are subscribing to,

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when they're filling out that registration form on the live site.

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So in this case, we have a beginner subscription that's a free plan.

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So when people sign up using that form, the using that registration form right next to the login page,

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they'll be registering for the beginner subscription plan.

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Most of us have a plan called that we start with, like, general user account or something like that.

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So you might wanna select something like that.

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And as long as we select something here, that tab will work on the login pages. You can also disable

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no express sign ups, and actually let's do that together.

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Let's save that and just do a side by side comparison

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to see what that looks like. Maybe your site is invite only so you don't want people, to register.

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So we can see here just gotta update this color in the design settings, but we can see here now those tabs are gone,

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and they're just prompted to log in. So this is really like a hardcore portal now.

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If you wanted to lock down your site, you could even hide the main menu and everything, and just have a login form.

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So long as your other pages are private, no one would really be able to do any or access anything on your site,

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until they log in. Let me switch this back to the beginner subscription.

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Yeah. This looks a lot nicer, in my opinion, but again, it just depends on your model.

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Maybe you're not asking people to register for your if you have an Internet,

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or something like that. Alright. So the next thing is the main menu.

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So let's go to design settings for that.

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Well, the main menu and also in design settings is where we choose to have the login form displayed.

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So

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if you go to main menu design,

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you do have an area and we covered this in the Facebook group in a previous,

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tip of the week as well. You can have a public visitor main menu.

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So that's your light and fluffy one.

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It shows people the benefits, you know, link them to some pages that get them excited about your community,

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and then what you can have is a logged in member main menu.

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So after somebody logs in, you can have an alternate main menu that you create in your menu manager.

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So a lot of people will just clone their regular main menu, and then add a few key links that give them, access to maybe their account dashboard,

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or the pages that are members only on your site, you can add those into the main menu which is what we've done in this example.

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So you can have, two different menus or you might just wanna have one main menu.

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Most people do that, but it just depends on the model of your website.

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The next is on the home page area,

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and you can have your title text,

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so we have that here.

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You have your background image, so I've uploaded an image here that I've, found.

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And to get the login form, because a lot of us start our home pages with maybe some action buttons,

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or a search module,

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or some type of call to action,

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you can certainly have your call to action, but we do have this really cool option here it says require member login.

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And what this really does is it's not gonna show this call to action

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first until you log in. So

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a require member login, let's actually set that to no for a moment.

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And what I'm using for

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my call to action is the global website search,

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global website keyword search. So if I refresh the page now, I've turned off requiring member login.

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So this is probably what most of us are used to is just having some type of search module here.

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But what we're doing is we're creating an entire website that requires member login. So,

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require member logger? Yes. First display login form.

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Okay. Great. So let's refresh this page,

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00:25:07.330 --> 00:25:09.910
and I'll go ahead and log in. I have a

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sample account here. Okay.

350
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So it's cool.

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When you're using the login form on random pages because that could be a search results page, and if I'm trying to like or bookmark or favorite a post, and I'm not logged in, I'm gonna be prompted to log in.

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And what's cool is what we just saw is it kept me on the same page.

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In this case, it's really cool because now I can see the search box after I log in.

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Number two is in case we didn't notice it, the main menu links changed.

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00:25:38.280 --> 00:25:41.100
So now we have a link to my dashboard.

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Click on that. So that basically is just going to account forward slash home.

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So what's really cool is, you know, you can always

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copy the links.

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00:25:50.794 --> 00:26:00.070
You can right click and copy the URL for a lot of these things and add those into the main menu and link into the member dash board pages from the main menu.

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00:26:00.450 --> 00:26:02.710
Now I can actually see community articles,

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00:26:03.330 --> 00:26:10.070
training videos if I have them, maybe group photos, maybe you had a gala or you have photo albums that you share with your community,

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00:26:10.370 --> 00:26:13.269
and I now have access to the jobs board.

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00:26:13.945 --> 00:26:17.245
So here are training videos I now have access to,

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00:26:17.785 --> 00:26:18.605
group photos,

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00:26:19.145 --> 00:26:22.685
and actually let me do this. Let me open these four things

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00:26:24.585 --> 00:26:25.085
in

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00:26:25.465 --> 00:26:31.500
their own tabs So we can see them here. We can see them logged in as this, sample member here.

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00:26:31.880 --> 00:26:35.260
So here are all the pages, photo albums, job listings.

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Let me log out as this guy now. Here, let's go to the homepage

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and let's log out.

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K.

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And now let's refresh this photo albums page, and I should not be able to access it.

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This content is for members only.

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This content is for members only as well, and for videos, this content is for members only.

375
00:27:00.540 --> 00:27:03.680
So let's take a look at how we are protecting

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these different post types, and the last one in this case are job listings.

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So now I'm not logged in, I can't access it.

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00:27:11.595 --> 00:27:14.335
Okay. So we looked at how to make the homepage,

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members only.

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00:27:16.155 --> 00:27:18.495
Let's just recap on the design settings,

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homepage tab,

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00:27:21.275 --> 00:27:25.375
search box, call to action, require member login. So that's all good.

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00:27:25.970 --> 00:27:33.590
So to protect your post types and for for those of you who are not familiar post types are things like posting events, posting coupons,

384
00:27:34.210 --> 00:27:40.230
you can always clone a post types and have alternates like premium events, premium coupons, premium videos,

385
00:27:40.625 --> 00:27:44.165
and then assign them to the membership levels that have access to that.

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00:27:44.385 --> 00:27:47.205
But where we wanna go is edit post settings,

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00:27:48.225 --> 00:27:52.645
and it's really easy to see what post types you've made members only.

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We do have indicators here, so when you do make a post type members only,

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you'll have a red badge here just so you can at a quick glance see that the post types that are members only.

390
00:28:03.029 --> 00:28:10.355
So if you're looking to lock down your whole site, I'll show you what you can do, but you wanna make sure all your post types are members only.

391
00:28:10.815 --> 00:28:13.935
So let's take a look at what we've done with community articles.

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So when you wanna make a post type for members only,

393
00:28:18.360 --> 00:28:19.820
it's a two step process.

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00:28:20.440 --> 00:28:23.900
The first thing is we gotta make the post type members only.

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00:28:24.440 --> 00:28:27.020
So in this case we're taking a look at community articles,

396
00:28:27.559 --> 00:28:33.645
and in the general settings tab for the post type, you'll see protect this post type.

397
00:28:33.965 --> 00:28:37.025
And you have a couple options that David was mentioning.

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00:28:37.645 --> 00:28:40.625
You can choose to just protect the search results,

399
00:28:41.165 --> 00:28:44.205
or you can protect the detail page as well.

400
00:28:44.205 --> 00:28:50.360
So if you want neither of them protected and fully public for this post type requiring no login,

401
00:28:50.900 --> 00:28:52.840
you wanna make sure they're both unchecked.

402
00:28:53.299 --> 00:29:01.240
If you wanna protect the search results pages or the detail page, that's when you go to view a specific article or a specific video,

403
00:29:01.595 --> 00:29:03.275
you're gonna wanna make sure that's checked.

404
00:29:03.275 --> 00:29:06.815
So to really lock down your site, you're gonna wanna make sure both of these are checked.

405
00:29:06.955 --> 00:29:09.455
So that's step one is protect the post type.

406
00:29:09.835 --> 00:29:12.495
Number two is now that this post type is protected,

407
00:29:13.035 --> 00:29:16.815
we have to choose which membership plans have the privilege

408
00:29:17.250 --> 00:29:19.590
to view this post type on our website.

409
00:29:19.650 --> 00:29:23.910
Perhaps free members, free registered members cannot view our premium videos,

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00:29:24.450 --> 00:29:27.750
but gold members can view our premium videos.

411
00:29:28.290 --> 00:29:29.750
So in order to assign

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00:29:30.210 --> 00:29:34.535
that logic, create that logic, we have to go to our membership plans area,

413
00:29:35.795 --> 00:29:38.615
and we'll go to the gold subscription as an example.

414
00:29:39.155 --> 00:29:42.455
And when a post type has been set to,

415
00:29:42.835 --> 00:29:44.615
to private to members only,

416
00:29:45.430 --> 00:29:49.370
under the post publishing tab where it lists all the post types,

417
00:29:49.910 --> 00:29:51.130
we have to choose

418
00:29:51.750 --> 00:29:54.090
can view. So this is the gold subscription,

419
00:29:55.350 --> 00:30:07.778
and these are the post types that they either can post or or can view, we can see when a post type is public you don't even see the can view option, it says public for all to view.

420
00:30:08.089 --> 00:30:13.840
So here's where we can say that this membership plan can view these private post types.

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00:30:14.539 --> 00:30:20.159
So in this case, the gold plan can view everything that is currently set to private.

422
00:30:21.340 --> 00:30:22.139
And that's it.

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00:30:22.139 --> 00:30:31.765
So whenever a gold plan member logs in and tries to go to a link that may be a community article in this case, they will have access to view it.

424
00:30:31.765 --> 00:30:35.304
Now if the member is logged in, but their plan

425
00:30:35.684 --> 00:30:38.265
does not that still does not have access

426
00:30:38.645 --> 00:30:41.000
to this post type, they'll be prompted

427
00:30:41.300 --> 00:30:46.840
to upgrade their account, and you can link them to an upgrade page that explains to them the benefits

428
00:30:47.220 --> 00:30:48.440
of what will be unlocked

429
00:30:49.140 --> 00:30:54.680
when they upgrade their plan. So that is how you can handle that logic there. So

430
00:30:55.035 --> 00:30:59.935
lock down post types, choose the membership plans that can view those post types.

431
00:31:00.075 --> 00:31:02.495
The other thing you mentioned David was protecting

432
00:31:02.875 --> 00:31:04.655
specific web pages. Right?

433
00:31:05.115 --> 00:31:10.655
So if I create a just a stand alone landing page or web page that might have some,

434
00:31:11.170 --> 00:31:18.710
important information that is again only for a specific membership plan of my site or or only for members of my site, not public viewers,

435
00:31:19.170 --> 00:31:21.670
what we can do is we can create a web page,

436
00:31:23.434 --> 00:31:26.735
and I'll just very simply call this private page

437
00:31:27.515 --> 00:31:29.295
and do the same thing with the URL.

438
00:31:30.635 --> 00:31:34.655
And we'll just say this is a private page. Nothing fancy here.

439
00:31:35.275 --> 00:31:38.735
So when you have the members only content add on,

440
00:31:39.059 --> 00:31:43.159
you do have an option here on the right hand side to protect

441
00:31:43.700 --> 00:31:44.200
individual

442
00:31:44.500 --> 00:31:47.139
stand alone web pages that you are creating.

443
00:31:47.139 --> 00:31:50.279
Maybe on these web pages, you're including PDF downloads,

444
00:31:50.980 --> 00:31:51.480
ebooks,

445
00:31:51.925 --> 00:31:53.545
you're just displaying information,

446
00:31:54.485 --> 00:31:54.985
infographics,

447
00:31:56.245 --> 00:32:00.745
things like that. Maybe it's a portal page that includes links to other members only pages

448
00:32:01.045 --> 00:32:02.505
of your site as well.

449
00:32:02.885 --> 00:32:08.180
But what you can do here is you can protect the page, by default pages are public for everyone,

450
00:32:08.640 --> 00:32:11.440
but in this case, you can only allow members.

451
00:32:11.440 --> 00:32:18.660
There is also an option to only allow people who have purchased the digital product, we'll cover that in another video, but in this example,

452
00:32:19.125 --> 00:32:20.345
only allow members,

453
00:32:20.725 --> 00:32:23.305
and what you can do then is you can restrict,

454
00:32:23.765 --> 00:32:28.585
in addition to only allowing members, you can further restrict it to specific membership

455
00:32:29.205 --> 00:32:30.345
plans. So perhaps

456
00:32:30.725 --> 00:32:33.625
this page is again only for gold subscription

457
00:32:34.165 --> 00:32:34.665
members,

458
00:32:35.179 --> 00:32:36.400
And I can go ahead

459
00:32:36.780 --> 00:32:38.000
and save my changes.

460
00:32:38.220 --> 00:32:48.880
And if a member tries to access this page who doesn't have access to it, like a basic user, for example, will they be prompted to upgrade to one of the membership plans that does have access?

461
00:32:49.245 --> 00:32:51.745
Let's do that together. Let's log in as a

462
00:32:52.045 --> 00:32:57.325
beginner subscription who doesn't have access to this page and see what messages they see.

463
00:32:57.325 --> 00:32:59.665
So let me just click on view page here.

464
00:33:00.525 --> 00:33:05.570
Okay. So I'm not logged in as any member here. We can tell from the top of the page here.

465
00:33:05.710 --> 00:33:08.110
Let's log in as let's do two things.

466
00:33:08.110 --> 00:33:13.010
Let's log in as a gold member first, and then let's log in as a beginner member. So,

467
00:33:13.390 --> 00:33:15.250
this guy here is a gold subscription.

468
00:33:15.630 --> 00:33:16.690
Let's log in.

469
00:33:18.044 --> 00:33:22.125
Alright. This dude is logged in and back to our private page here.

470
00:33:22.125 --> 00:33:24.065
I'll go ahead and refresh the URL.

471
00:33:25.404 --> 00:33:29.085
Alright. So this guy can access this page. Remember, we did nothing fancy on this page.

472
00:33:29.085 --> 00:33:35.110
We just put a title and some text that says private page. Now let's log in as a beginner subscriber.

473
00:33:36.370 --> 00:33:37.590
So let me just search,

474
00:33:38.210 --> 00:33:42.850
for somebody here. Hopefully, we have one. If not, we'll just change someone to be a beginner. Okay.

475
00:33:42.850 --> 00:33:46.630
We don't have a beginner here. Let me just switch someone out to be a beginner.

476
00:33:47.485 --> 00:33:50.385
We'll just use our same guy here. I'll use the quick edit,

477
00:33:51.405 --> 00:33:53.505
and we'll change him to a beginner subscription.

478
00:33:55.405 --> 00:33:56.304
Okay. Great.

479
00:33:56.924 --> 00:33:59.505
So let's, refresh this page again.

480
00:33:59.690 --> 00:34:04.030
Right now he can access the private page, and we'll just refresh the page.

481
00:34:05.049 --> 00:34:09.369
And the message here is slightly different than what we've been seeing when you're not logged in at all.

482
00:34:09.369 --> 00:34:12.350
This says this content is for upgraded members.

483
00:34:13.050 --> 00:34:15.310
For access upgrade your membership,

484
00:34:15.665 --> 00:34:18.244
and it will direct them to their account dashboard,

485
00:34:18.945 --> 00:34:24.165
their upgrade page. Now on the upgrade pages, it's pretty boiler plate by default.

486
00:34:24.545 --> 00:34:29.685
However, there are ways to add content here in the membership plan settings.

487
00:34:29.989 --> 00:34:37.690
And actually since we're here, David, maybe I should just take a minute to show everyone where they could add custom content here, where you can put encouraging verbiage,

488
00:34:38.710 --> 00:34:42.585
to get people to wanna upgrade besides just the text we're seeing here.

489
00:34:43.304 --> 00:34:45.565
So he is a basic subscriber.

490
00:34:46.425 --> 00:34:48.605
Let's go to membership plans and

491
00:34:49.945 --> 00:34:52.605
edit the best base the beginner subscription

492
00:34:53.304 --> 00:34:53.804
plan.

493
00:34:55.430 --> 00:35:01.690
And what we can do is if we scroll down right here in the first tab, there's something called upgrade settings in this section.

494
00:35:02.550 --> 00:35:06.170
And here it is, the upgrade page header content. So

495
00:35:06.550 --> 00:35:10.615
this is what is gonna be at the top of the upgrade pages for these members.

496
00:35:10.615 --> 00:35:13.115
So let me just quickly add some pre made blocks,

497
00:35:13.815 --> 00:35:15.835
into here. Nothing fancy.

498
00:35:17.095 --> 00:35:20.555
And, I'll just leave it leave it like that and save the changes.

499
00:35:21.630 --> 00:35:25.329
Not gonna come up with inspiring words for this person to upgrade right now.

500
00:35:25.710 --> 00:35:27.890
Alright. So here is the upgrade page,

501
00:35:29.150 --> 00:35:33.650
and we can see here now content has been added. It says upgrade your membership level.

502
00:35:33.785 --> 00:35:42.125
This could be you might not want the buttons, but you can have, you know, images and titles of some bullet points of things that, they'll get for upgrading.

503
00:35:42.825 --> 00:35:47.005
You know, in this case, there's only one plan to upgrade to. You might have additional plans,

504
00:35:47.305 --> 00:35:53.609
to upgrade to, but this is a way what I just showed you is how to put some inspiring and encouraging,

505
00:35:54.150 --> 00:35:57.109
content to get people to wanna upgrade their membership plan.

506
00:35:57.109 --> 00:36:02.089
What they're missing out on, what they stand to gain by upgrading. So definitely take advantage

507
00:36:02.675 --> 00:36:03.335
of adding,

508
00:36:03.635 --> 00:36:06.055
if you're offering upgrades to your members, adding

509
00:36:06.355 --> 00:36:11.075
content to the header. And we actually did mention some of these tips in,

510
00:36:11.475 --> 00:36:16.035
previous tip of the week, five member upgrade strategies to increase subscription revenue.

511
00:36:16.035 --> 00:36:21.340
So I went ahead and shared the link to that video over in our blog in the chat. Awesome.

512
00:36:22.600 --> 00:36:27.500
Here it is right here. Five member upgrade strategies to increase subscription revenue. Perfect.

513
00:36:28.040 --> 00:36:35.974
So let's take lastly a look at the main menu here and what I did for the main menu for when you're logged in and not logged in.

514
00:36:35.974 --> 00:36:44.214
If you guys recall, when I wasn't logged in, we saw things like about our company, benefit member benefits, things about why people should join.

515
00:36:44.214 --> 00:36:48.390
But after they log in, we can see that the menu items changed.

516
00:36:49.410 --> 00:36:54.210
So where to do that would be, well, we set in the design settings as we as we mentioned.

517
00:36:54.210 --> 00:36:56.150
You choose the two menus you want,

518
00:36:56.450 --> 00:36:57.590
the public menu

519
00:36:58.130 --> 00:37:01.350
and the menu when members are logged in,

520
00:37:01.810 --> 00:37:03.430
public visitor main menu,

521
00:37:04.105 --> 00:37:08.765
logged in member menu, and we can see here we've created a menu called logged in main menu.

522
00:37:08.985 --> 00:37:15.900
Tip here, you're only gonna see options here if the menu you've created has the word main menu in it.

523
00:37:16.299 --> 00:37:20.240
We did this because sites have lots of menus, not all of them are applicable,

524
00:37:20.700 --> 00:37:22.299
to be the main menu of the site.

525
00:37:22.299 --> 00:37:29.520
So if you wanna see your options listed here, make sure any custom menus you create that you wanna be used as a main menu

526
00:37:30.035 --> 00:37:33.495
to have the word main menu in its nickname when you create it.

527
00:37:33.795 --> 00:37:38.215
So let's go to the toolbox and go to the menu manager.

528
00:37:39.635 --> 00:37:44.370
Perfect. So we can see here we have the main menu, that's what we started with,

529
00:37:44.850 --> 00:37:49.750
And what I did to make my life a bit easier is I went to action and I just clone the menu,

530
00:37:50.290 --> 00:37:59.750
and the clone menu became this menu, I updated the nickname to say logged in main menu just so I can easily identify what this is, and we'll go ahead and edit

531
00:38:00.215 --> 00:38:03.835
this logged in main menu. We can see kind of the links we added here.

532
00:38:04.375 --> 00:38:13.515
So mainly in the most basic form what I did is, I added one link that takes them to their dashboard which is forward slash account forward slash home.

533
00:38:14.250 --> 00:38:21.550
I am linking to the post types that are protected, their members only post types so we have community articles,

534
00:38:22.250 --> 00:38:25.150
training videos, photo albums, and jobs.

535
00:38:25.450 --> 00:38:37.215
And again, you can create landing pages and again like we just showed you, you can protect static pages and then link to those static pages if they're of vital importance for these logged in members to gain access to.

536
00:38:37.435 --> 00:38:47.920
But yeah, what we did is we've created this alternate menu that points to, an account dashboard page, some protected post types, just making it easier for them to navigate the site after they have,

537
00:38:48.320 --> 00:38:48.820
successfully

538
00:38:49.120 --> 00:38:49.940
logged in.

539
00:38:50.560 --> 00:38:53.680
And did I miss anything here, David? I think you got it.

540
00:38:53.680 --> 00:39:03.414
The last thing I think we should cover though is how you can edit those messages that pop up when somebody who doesn't have access to a piece of content is trying to access it.

541
00:39:03.414 --> 00:39:05.674
Perfect. So this guy is a beginner subscription,

542
00:39:06.214 --> 00:39:09.275
and he was trying to access this page for example.

543
00:39:10.160 --> 00:39:12.160
This content is for upgraded members.

544
00:39:12.160 --> 00:39:15.840
So the easiest thing to do is and this is good to learn about text labels.

545
00:39:15.840 --> 00:39:21.280
When you see content around your b b site, there's a couple ways you can go ahead and edit it.

546
00:39:21.280 --> 00:39:26.315
Most of the default content that you don't need to go into the code to make changes.

547
00:39:26.855 --> 00:39:31.435
What you can do is click on the orange visit website button in your admin area,

548
00:39:32.135 --> 00:39:35.915
and when you do that you'll have this nifty admin bar,

549
00:39:36.375 --> 00:39:38.635
when you're when you're browsing your own website.

550
00:39:39.330 --> 00:39:43.830
So I can refresh this page and now that I've clicked that orange button it knows that I'm an administrator,

551
00:39:44.610 --> 00:39:48.070
and what you can do is you can click show text labels,

552
00:39:49.010 --> 00:39:55.895
and not everything is a text label, some things are in your menu manager so you wanna just change it in your in your menu and things like that.

553
00:39:56.195 --> 00:40:01.975
But what you can see here and actually this should be a text label and so should this, this should be highlighted so it's a webinar.

554
00:40:02.195 --> 00:40:08.135
Sometimes things don't go as expected but, generally you should be able to see the text labels here

555
00:40:08.440 --> 00:40:10.700
And actually, there is a pop up down here,

556
00:40:11.080 --> 00:40:15.960
and you can see all the text labels that are being used on, this page.

557
00:40:15.960 --> 00:40:18.460
So we see this content is for.

558
00:40:19.320 --> 00:40:24.140
I can what you can do is you can search that here, and it says this content is for.

559
00:40:24.974 --> 00:40:26.994
And I'll just change it to something obnoxious

560
00:40:27.295 --> 00:40:28.515
like hello there

561
00:40:30.255 --> 00:40:31.634
and save the changes.

562
00:40:32.174 --> 00:40:34.194
And I think that is that one.

563
00:40:34.494 --> 00:40:38.730
Again, it should be highlighting yellow so I'm gonna check that out. Oh, there we go.

564
00:40:38.730 --> 00:40:42.590
Looks like there was a little glitch. So there we go. Now everything is highlighted in yellow,

565
00:40:43.370 --> 00:40:45.470
and we can see it says hello there,

566
00:40:46.010 --> 00:40:50.110
and let's change this one. So you can also click on these yellow things,

567
00:40:50.475 --> 00:40:51.615
these yellow modules,

568
00:40:52.075 --> 00:40:56.975
and it will actually this is the alternate method from changing for changing text labels

569
00:40:57.435 --> 00:41:08.329
is it will take you directly to your settings text label area, and because I clicked on the yellow module here for this upgraded members, I can go ahead and do it right from the admin

570
00:41:08.790 --> 00:41:09.770
area. So

571
00:41:10.390 --> 00:41:11.450
you need to

572
00:41:11.829 --> 00:41:12.329
upgrade.

573
00:41:13.430 --> 00:41:16.970
Again, let's just do something extra obnoxious here in this test.

574
00:41:18.885 --> 00:41:23.845
And it's cool because it tells you what like the variable name is here and what the actual text is here.

575
00:41:23.845 --> 00:41:27.305
So I've I've saved it now. You need to upgrade. Let's refresh this.

576
00:41:28.165 --> 00:41:31.020
And we should see here. It says hello there. You need to upgrade.

577
00:41:31.020 --> 00:41:34.160
Now let's hide the text labels here, let's turn off the yellowing,

578
00:41:35.020 --> 00:41:35.920
that does that.

579
00:41:38.540 --> 00:41:42.080
And you can see something very obnoxious there, hello there, you need to upgrade.

580
00:41:42.620 --> 00:41:46.145
So to answer the question, that is how to find,

581
00:41:46.685 --> 00:41:48.125
text that's on your site.

582
00:41:48.125 --> 00:41:53.345
You can either go to your text labels area, look for a small snippet of what you're seeing on your site,

583
00:41:54.045 --> 00:41:57.905
or if you're on the front end of your site, you can show click on the show

584
00:41:58.205 --> 00:42:00.225
text labels, button here.

585
00:42:00.750 --> 00:42:04.530
And there we go. It'll it'll make things anything yellow that is a text label.

586
00:42:06.910 --> 00:42:09.970
Alright. I guess let's take a few questions here.

587
00:42:10.030 --> 00:42:14.370
We can actually slide into the questions and answers portion of

588
00:42:14.735 --> 00:42:19.535
the webinar. Our good friend Franco, how are you Franco? Not bad. And yourself, Jason? Very good.

589
00:42:19.535 --> 00:42:20.735
How are things like South Bay?

590
00:42:20.735 --> 00:42:25.295
Well, with the COVID thing, it's rough, but I guess it's rough all over. So yeah. Sorry.

591
00:42:25.295 --> 00:42:28.380
Thanks to everyone. I hope you guys are safe. Yeah. Hoping for the best.

592
00:42:28.619 --> 00:42:30.059
What's your question for us today?

593
00:42:30.059 --> 00:42:34.880
If you use an iframe on your site, for example, you show a video in that iframe,

594
00:42:35.260 --> 00:42:36.160
does it use

595
00:42:36.460 --> 00:42:37.359
your site's

596
00:42:37.740 --> 00:42:38.480
web traffic?

597
00:42:38.940 --> 00:42:44.505
That's a good question. So generally, we'll use YouTube as an example. YouTube embeds our iframes,

598
00:42:45.045 --> 00:42:50.185
and the reason so many people use third party solutions such as Vimeo, Wistia, YouTube,

599
00:42:50.805 --> 00:42:53.625
whatever it is. Generally, it's their bandwidth,

600
00:42:54.005 --> 00:42:55.065
that's being used

601
00:42:55.500 --> 00:42:56.240
to deliver,

602
00:42:56.540 --> 00:43:00.800
the video. The visitor is on your site, but the nature of an iframe is

603
00:43:01.180 --> 00:43:04.480
another web page is being loaded on another website.

604
00:43:04.540 --> 00:43:08.160
So to answer your question in short and to my knowledge,

605
00:43:08.620 --> 00:43:14.665
unless I'm I'm incorrect on this, let's use YouTube as an example, and somebody's watching a YouTube video on your site.

606
00:43:14.665 --> 00:43:16.685
I I don't believe it's your site's bandwidth,

607
00:43:17.305 --> 00:43:23.245
whose bandwidth resources are being used when that video is playing is played back for the visitor, Franco.

608
00:43:23.630 --> 00:43:25.070
You could probably Google that.

609
00:43:25.070 --> 00:43:29.090
Also, correct me if I'm wrong on that, but I I do believe that is how it works.

610
00:43:29.710 --> 00:43:34.350
Alright. We have our good friend, Eric here. I'm gonna unmute your mic, Eric.

611
00:43:34.350 --> 00:43:35.490
How are you doing, Eric?

612
00:43:35.984 --> 00:43:40.884
Hi. I, just wanted to ask about the, you had mentioned in the beginning of slides

613
00:43:41.265 --> 00:43:45.345
about the new, five different main menus that might be coming available.

614
00:43:45.345 --> 00:43:47.845
Is that coming up soon, or where would we

615
00:43:48.224 --> 00:43:48.724
access

616
00:43:49.105 --> 00:43:53.520
that when it does come available? The ability to have custom homepage elements,

617
00:43:54.060 --> 00:43:55.760
sections. Yes. Yes.

618
00:43:56.140 --> 00:43:59.420
So that so that would be I can I can show you where that would be?

619
00:44:00.060 --> 00:44:01.760
So where that's going to be,

620
00:44:02.140 --> 00:44:04.079
is going to be in your design settings

621
00:44:04.685 --> 00:44:05.185
under

622
00:44:05.485 --> 00:44:08.305
enable additional sections, the home page tab.

623
00:44:09.244 --> 00:44:10.625
What you'll have is

624
00:44:11.325 --> 00:44:14.925
and I'll just do a thing. So what you have here is custom home page content.

625
00:44:14.925 --> 00:44:20.850
What we're gonna have is custom home page content one, custom home page content two, three, four, and five.

626
00:44:21.070 --> 00:44:22.530
So in your different sections,

627
00:44:23.230 --> 00:44:27.650
you'll be able to sprinkle around different custom homepage content sections,

628
00:44:28.030 --> 00:44:29.570
as you stream down your homepage.

629
00:44:30.110 --> 00:44:33.650
And what it's going to be is it's just gonna be the text editor,

630
00:44:33.950 --> 00:44:37.065
each one of those. So you'll be able to use the text editor.

631
00:44:37.285 --> 00:44:41.605
You can drag in any of the premade elements to kind of make it look and feel however you like.

632
00:44:41.605 --> 00:44:46.745
You can put widgets in there, widget short code in there, if you're a higher level designer or developer,

633
00:44:47.365 --> 00:44:51.599
but that's this is where it's going to be, Eric. Okay. Thank you. Alright. You're welcome.

634
00:44:51.599 --> 00:44:53.540
Appreciate that. You're very welcome.

635
00:44:54.000 --> 00:44:57.280
I'm excited for that one too, Eric. It's a lot of people have been asking for it.

636
00:44:57.280 --> 00:44:59.940
It's gonna open up a lot more flexibility on the homepage.

637
00:45:00.880 --> 00:45:01.815
Hoping for July.

638
00:45:01.815 --> 00:45:11.115
So now we're we're kind of finished with June now it's the last day, tomorrow we'll be going into July so everything that I shared with you guys, hoping to get completed in July,

639
00:45:11.575 --> 00:45:15.915
for everyone. We have, I see someone with an s here Shan,

640
00:45:16.290 --> 00:45:18.470
Is that did I pronounce that correctly, Shan?

641
00:45:18.930 --> 00:45:21.270
You did. Thank you. Alright. How are you today?

642
00:45:21.650 --> 00:45:25.510
I'm well. How are you? Good. Good. Oh, you joined us in previous webinars. I I recognize

643
00:45:25.890 --> 00:45:28.710
am I right? Yeah. Yeah. Yes. Recognize your voice. Okay.

644
00:45:29.490 --> 00:45:31.270
Wow. Question first. Yeah.

645
00:45:32.154 --> 00:45:34.194
So my question is, I was wondering

646
00:45:34.635 --> 00:45:39.855
so my site helps beauty professionals find places to work. And so there's different,

647
00:45:40.234 --> 00:45:41.694
memberships that we have.

648
00:45:41.835 --> 00:45:46.650
I wanted your opinion on I was thinking about I have three different tiers right now,

649
00:45:47.130 --> 00:45:51.710
for memberships for my shop owners, people that own salons and barbershops and stuff.

650
00:45:51.930 --> 00:45:55.150
I was wondering, does it make more sense to offer them

651
00:45:55.529 --> 00:45:57.789
the lower tier, which is 35,

652
00:45:57.849 --> 00:46:00.945
and then a la carte the rest? Because, like,

653
00:46:01.585 --> 00:46:10.085
some of the shop owners want to be able to send an email blast people within that five ZIP codes, but that's nothing that they necessarily would need to do every single month.

654
00:46:10.145 --> 00:46:14.885
And is there a way to be able to say you know, kinda like questioning, like, if they

655
00:46:15.290 --> 00:46:18.910
need these services, then you should go to this plan. Okay.

656
00:46:19.210 --> 00:46:23.849
Can is it possible to take a look at the current plans you have set up? Sure. What's the site?

657
00:46:23.849 --> 00:46:26.270
Pearmls.com.

658
00:46:26.650 --> 00:46:27.150
Alright.

659
00:46:27.609 --> 00:46:30.430
So where do you have your plans right now? Join us

660
00:46:30.915 --> 00:46:31.415
section?

661
00:46:31.875 --> 00:46:31.955
Yeah.

662
00:46:31.955 --> 00:46:38.695
So join us is, one section or the the shop owner if you go to join today and drop down to shop owner.

663
00:46:38.835 --> 00:46:42.375
Okay. So a couple things here. It says choose your membership,

664
00:46:42.675 --> 00:46:47.359
you want to make a emotional connection with them, you know, looking looking to connect

665
00:46:47.660 --> 00:46:48.480
with more

666
00:46:49.260 --> 00:46:49.760
customers

667
00:46:50.140 --> 00:46:52.960
or want to join the hottest growing network,

668
00:46:53.420 --> 00:46:56.400
select the plan below to sign up in ninety seconds.

669
00:46:57.260 --> 00:46:59.839
Got it. So we told them that it's quick.

670
00:47:00.225 --> 00:47:05.045
We told them what they're missing out on or what they stand to gain in in a in a easy title.

671
00:47:06.065 --> 00:47:14.485
And we've kind of touched on a point where they that you can either tell them they're gonna connect with more customers or you can rally them around your

672
00:47:14.945 --> 00:47:15.445
mission.

673
00:47:15.960 --> 00:47:20.220
Join the community that's helping more hairstylists or, you know, hair professionals,

674
00:47:21.720 --> 00:47:27.080
get them behind your mission with the title, or let them know what they're missing out on, which is the customers and the clients.

675
00:47:27.080 --> 00:47:28.815
Choose one of those or both.

676
00:47:29.615 --> 00:47:37.075
But make sure here on this page we want to not just create a sense of urgency but give them a reason to get behind your website,

677
00:47:37.375 --> 00:47:41.075
choose your membership is a bit passive. Okay, got it. So

678
00:47:41.775 --> 00:47:44.275
now you have three plans here,

679
00:47:44.870 --> 00:47:45.690
four or five

680
00:47:46.070 --> 00:47:48.010
plans. Right. Realtor broker.

681
00:47:48.710 --> 00:47:49.210
Okay.

682
00:47:49.830 --> 00:47:50.330
Now

683
00:47:50.790 --> 00:47:52.170
and then you have student.

684
00:47:52.790 --> 00:47:55.610
So what am I really choosing here is my question.

685
00:47:55.910 --> 00:47:57.750
So this this particular one,

686
00:47:58.150 --> 00:48:02.935
what happens is we have everyone in the industry. Right? And every they come from different facets.

687
00:48:03.715 --> 00:48:06.535
So we have the student who's at the school

688
00:48:06.835 --> 00:48:08.035
who needs to,

689
00:48:08.355 --> 00:48:10.595
sign up to find a place to to work.

690
00:48:10.595 --> 00:48:20.210
The school can actually sign them up to work, but sometimes the students come by themselves and they want to find a place to work, but they have to be designated as a student because they don't have license.

691
00:48:20.670 --> 00:48:23.869
So these are every single type of membership. Okay.

692
00:48:23.869 --> 00:48:33.125
So I also have I also have, like, lead pages to where it goes to and kind of finesses and, you know, like, talks to them a little bit more Okay.

693
00:48:33.205 --> 00:48:40.005
About the membership. So I got you. So okay. This this I have I have an idea for you for this page.

694
00:48:40.005 --> 00:48:41.385
Cool. So at the top,

695
00:48:41.765 --> 00:48:49.960
we're gonna put a title where just anyone who comes to the page wants to get behind your mission, they just need to figure out where they fit into your site, right?

696
00:48:50.420 --> 00:48:52.280
What you can do is this,

697
00:48:52.580 --> 00:48:55.800
what I would recommend is when they come to that page,

698
00:48:56.100 --> 00:48:59.560
let me see if I have the right example for you, just a moment.

699
00:49:00.635 --> 00:49:01.935
Let me log out here.

700
00:49:02.315 --> 00:49:03.694
Make it more of a portal.

701
00:49:04.395 --> 00:49:08.875
Don't tell them the different plans say what best describes you, right?

702
00:49:08.875 --> 00:49:12.415
That what what that page is telling me is what best describes you so

703
00:49:13.100 --> 00:49:27.200
create a page like this where it says like join whatever the motivational text at the top, and then the action is select the type of select the type of plan you want to join or what type of member do you wanna be, and each one of these should be student,

704
00:49:27.915 --> 00:49:30.015
local shop, and do it with an image,

705
00:49:30.475 --> 00:49:31.275
and Got it.

706
00:49:31.355 --> 00:49:36.495
And then the link can I see what you did, it either goes directly to the free sign up page,

707
00:49:37.035 --> 00:49:43.455
or it goes to an alternate page that has pricing options which I saw that you did for the shop owner?

708
00:49:44.130 --> 00:49:44.789
Got it.

709
00:49:45.329 --> 00:49:47.029
So yeah I see you've put the

710
00:49:47.329 --> 00:49:50.710
the thing here. So what I would recommend doing is,

711
00:49:51.089 --> 00:50:00.205
is doing this, and then put a representative image so now people feel like they're doing a step process to join your site, and you they really don't need to read anything.

712
00:50:00.205 --> 00:50:05.645
They're just they're already behind your mission hopefully if they've read a couple pages of your site with the benefits and things like that.

713
00:50:05.645 --> 00:50:07.825
Now they just need to find out how to get involved,

714
00:50:08.605 --> 00:50:12.765
and then Got it. And where they and what type of account they wanna create for themselves.

715
00:50:12.765 --> 00:50:15.260
So maybe you have the title, and just one sentence

716
00:50:15.800 --> 00:50:17.260
that describes who

717
00:50:17.560 --> 00:50:22.460
this person is like student account like, and why a student wanna join.

718
00:50:23.080 --> 00:50:24.620
You don't need necessarily

719
00:50:26.760 --> 00:50:27.740
that these different

720
00:50:28.704 --> 00:50:32.885
the the the different things here yet. You can do that later. Right?

721
00:50:33.665 --> 00:50:38.625
And that would be my suggestion for you. Awesome. I really appreciate that feedback. Alright.

722
00:50:38.625 --> 00:50:42.830
Alright. Great stuff. Keep up the good work. Thank you. You're welcome. Alright. Good stuff.

723
00:50:42.830 --> 00:50:44.110
They're making good good ways.

724
00:50:44.110 --> 00:50:48.750
So this is more of a like a where do I fit in to this website's mission and purpose.

725
00:50:48.750 --> 00:50:51.250
So there's beauty schools and things like that. And,

726
00:50:51.950 --> 00:50:54.135
yeah, she can link directly to the registration page or like she's done with the shop owner, she can link to a page that

727
00:50:56.055 --> 00:51:00.795
shop owner, she can link to a page that explains deeper what the paid plans offer.

728
00:51:01.335 --> 00:51:03.035
But as far as creating a portal,

729
00:51:03.655 --> 00:51:08.130
that will that will probably convert more sign ups. Alright. Let's see who's got their hand up.

730
00:51:08.450 --> 00:51:13.250
Alright. Good friend from Podcasters directory, Rich. How are you doing, Rich? Great, Jason.

731
00:51:13.250 --> 00:51:16.369
How's it going? Pretty good. Pretty good. How'd you like the tip of the week today? Yeah.

732
00:51:16.369 --> 00:51:16.930
That was great.

733
00:51:17.250 --> 00:51:22.309
You're always kind of a step ahead of the curve and, you know, always impressed with how you guys keep advancing

734
00:51:22.725 --> 00:51:23.865
the model. Absolutely.

735
00:51:24.165 --> 00:51:24.905
Great. Great.

736
00:51:25.205 --> 00:51:27.445
Quick question on, related to kind of membership.

737
00:51:28.085 --> 00:51:30.245
Is we're looking at adding some membership levels.

738
00:51:30.245 --> 00:51:34.565
I don't know if this is doable or you're talking about leads coming up in the next few weeks.

739
00:51:34.565 --> 00:51:36.345
You mentioned at the top of the, webinar.

740
00:51:36.720 --> 00:51:38.720
Is is there a way that we can,

741
00:51:39.359 --> 00:51:43.060
structure so a person could kind of pre buy or pre purchase, like, a bundle

742
00:51:43.440 --> 00:51:47.940
of leads? So this has come up a lot over the years is people

743
00:51:48.240 --> 00:51:52.420
purchasing lead credits, and then they can just accept the lead for free.

744
00:51:52.935 --> 00:51:59.115
To be honest, although it's come up from time to time, it hasn't been in high demand, so we didn't put a priority on it.

745
00:51:59.255 --> 00:52:02.555
Just the the current method works for the majority of users.

746
00:52:02.855 --> 00:52:09.200
We haven't been able to crack the code with the way our platform is built to support lead credits just yet.

747
00:52:09.260 --> 00:52:09.760
However,

748
00:52:10.060 --> 00:52:18.960
I have seen people in the Facebook group work with like a marketplace a BD marketplace partner and achieve this on their sites in the meantime.

749
00:52:19.745 --> 00:52:28.945
So I know it's not the answer you're looking for, but it is something that's come up from time to time and it's not on our immediate roadmap, but it is in the back of our projects list,

750
00:52:29.745 --> 00:52:33.045
to not only do that, but also support coupon codes

751
00:52:33.609 --> 00:52:36.990
for leads, pay per post, and digital products.

752
00:52:37.050 --> 00:52:45.710
Basically those one off products that aren't necessarily membership plans, because in those cases you if we do coupon codes for those individual purchases,

753
00:52:46.085 --> 00:52:49.384
you could create like % coupon codes and make those available,

754
00:52:50.005 --> 00:52:50.825
for the members,

755
00:52:51.684 --> 00:52:52.904
in in some capacity.

756
00:52:52.964 --> 00:52:57.704
So we haven't exactly figured out the direction we wanna go with either of those lead credits,

757
00:52:58.420 --> 00:52:59.640
or coupon codes

758
00:53:00.020 --> 00:53:03.240
for those individual purchases because currently with coupon codes,

759
00:53:03.540 --> 00:53:07.220
you have to select what membership plan that coupon code is gonna work for.

760
00:53:07.220 --> 00:53:19.895
So when we're thinking about coupon codes for, like, leads or paper post, You know, we have to say what kind of leads, which membership plans can use that coupon code for a lead or a digital product.

761
00:53:20.355 --> 00:53:23.795
So there's just more considerations than when it's just a membership plan.

762
00:53:23.795 --> 00:53:28.535
So I know that doesn't answer your question exactly, but that's kinda where we're at on the on the subject.

763
00:53:29.289 --> 00:53:29.769
No. That's alright.

764
00:53:29.769 --> 00:53:38.569
I was thinking, like, an alternative to that since that's not, you know, an option at this point is, what would you think about marketing strategies to say that they could have,

765
00:53:39.450 --> 00:53:47.484
like, a three month access for three months, six month, or twelve month period at a different price point, and then the the price of the lead goes down?

766
00:53:48.025 --> 00:53:53.005
So a lot of people do that right out of the gate. Their premium members are higher tiered plans.

767
00:53:53.065 --> 00:53:56.365
They'll lower the initial price to purchase a lead.

768
00:53:57.090 --> 00:54:04.070
So there's an incentive to stare stick at a higher tiered plan because you get the incentive of a lower price lead,

769
00:54:04.450 --> 00:54:08.950
that you set in the membership plan setting. So that's definitely a strategy a lot of people employ.

770
00:54:09.285 --> 00:54:13.444
Okay. And what do you think about the idea of, like, putting a time limit? Because we can do that.

771
00:54:13.444 --> 00:54:17.704
Right? We could set up a plan that kind of can it downgrade after three months kind of thing?

772
00:54:18.325 --> 00:54:21.525
Well, if they're planning you for the higher tier plan, do you want them to downgrade?

773
00:54:21.525 --> 00:54:23.305
There's nothing that'll auto downgrade

774
00:54:23.900 --> 00:54:27.360
somebody. I'm trying to think. Because the thought with with this application,

775
00:54:27.900 --> 00:54:32.220
you know, it's a start up situation with their business, and they just kinda need some out of the gate,

776
00:54:32.620 --> 00:54:34.640
marketing and membership, you know, promotion.

777
00:54:35.020 --> 00:54:35.520
Mhmm.

778
00:54:35.915 --> 00:54:36.875
So so that was the idea.

779
00:54:36.875 --> 00:54:42.395
You're buying a bundle or just, they can purchase a membership that's good for three months and, you know, at a flat rate.

780
00:54:42.395 --> 00:54:45.295
But I guess we can do that by quarterly price point.

781
00:54:45.435 --> 00:54:48.494
You could you could do that at a quarterly price point. Yes.

782
00:54:49.520 --> 00:54:52.000
You could you could probably do something with the system.

783
00:54:52.000 --> 00:54:55.920
I I don't know off the top of my head, but, yeah, you can charge quarterly for the membership plans.

784
00:54:55.920 --> 00:54:59.060
That's that's a cycle option as opposed to monthly or annually.

785
00:54:59.680 --> 00:55:00.180
And,

786
00:55:00.880 --> 00:55:02.720
you know, you can send reminder emails.

787
00:55:02.720 --> 00:55:08.545
There's there's billing reminder emails when an upcoming payment is gonna be due, so you can use that to, like,

788
00:55:09.005 --> 00:55:14.465
ask them if they want to down if they wanna downgrade, they could proactively reach out to you or you can link them to the page.

789
00:55:14.605 --> 00:55:21.650
They can down that upgrade page I showed earlier, it's actually just a change my plan page, so you can give them downgrade options there.

790
00:55:21.650 --> 00:55:25.330
So if they don't want the higher tiered plan anymore, two things are gonna happen.

791
00:55:25.330 --> 00:55:29.030
They're either gonna remove their credit card on file, and they're gonna be past due,

792
00:55:29.570 --> 00:55:32.985
so they could downgrade to a free plan themselves after that,

793
00:55:33.625 --> 00:55:37.485
or they can just proactively downgrade to a, a lower tiered plan,

794
00:55:37.785 --> 00:55:40.205
that might be free in your in your system as well.

795
00:55:40.585 --> 00:55:45.065
So that's actually an important note that that upgrade page I showed is more of a change your plan page.

796
00:55:45.065 --> 00:55:47.405
It can handle upgrades and downgrade options.

797
00:55:47.960 --> 00:55:50.619
Yeah. Because maybe they're purchasing like a course that has a limited

798
00:55:50.920 --> 00:55:53.099
time frame to it. They don't need, you know, in perpetuity

799
00:55:53.720 --> 00:55:55.420
what would be a great revenue stream.

800
00:55:56.359 --> 00:55:56.859
Exactly.

801
00:55:57.160 --> 00:56:00.359
And they'll and they'll downgrade it when they're good and done with that course,

802
00:56:00.680 --> 00:56:05.075
you know, at that point. Yeah. So I know it's not We'll appreciate it. Not the perfect answer, but,

803
00:56:05.555 --> 00:56:09.875
maybe you can, figure out a workaround there, Rich. Thanks for the question. Alright.

804
00:56:09.875 --> 00:56:14.055
And we are at 05:00 mark here. I think we're good on time.

805
00:56:14.480 --> 00:56:15.460
Great webinar.

806
00:56:16.319 --> 00:56:19.599
If we didn't get to your questions, please join us in the Facebook group.

807
00:56:19.599 --> 00:56:23.680
You can go to brilliantdirectories.com/Facebook.

808
00:56:23.680 --> 00:56:26.240
The next webinar, guys, is in two weeks.

809
00:56:26.720 --> 00:56:28.740
Excited to, see you then.

810
00:56:28.994 --> 00:56:35.075
And again, on behalf of myself, David, and the entire Brilliant Directories family, thank you so much for joining us.

811
00:56:35.075 --> 00:56:39.734
Have a great day and a brilliant week. We'll see you guys in two weeks. Take care. Bye bye.