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Alright, let's dive right into it.

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Welcome to another edition of Webinar Wednesday tips to help grow your online community.

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We should have a quick, webinar today. We have a few key points,

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to cover and we should have some extra time for some Q and A towards the

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end. If this is your first time joining, welcome.

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I am Jason there on the left, and we are lucky to be joined by David Rocklin, the digital strategist here at Brilliant Directories.

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David, thanks for taking the time to join us today. Happy Wednesday everybody.

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Glad to be back with you for another webinar Wednesday. Got big number 120 here this week. Oh, 120.

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Wow. Alright. I just remember, it was webinar 100,

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I think around October of last year. So that's good to see that, things are moving along,

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steady.

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I always like to mention if you're not already part of our Facebook group, we do invite you to join.

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You can head on over to brilliantdirectories.com/facebook

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and just click on the blue join button. It's a great way to keep the

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going in between the webinar Wednesdays. Lots of great questions and constructive feedback,

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is provided in there by fellow BDers. So we do look forward to seeing you there.

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And for those of you joining for the first time, welcome.

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Just a little bit about webinar Wednesdays.

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We do talk about membership website strategies.

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What we do like to do is kind of show you how some of the newer features that are baked into the platform week after week can be utilized to help you grow your community.

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So we like to cover topics on how some of those features can help you increase traffic

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or convert visitors into

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subscribers or paying members,

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and some of the ways you can improve your websites and flow and navigation.

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So if you have questions on these topics or anything else about your BD website, we'll do our best to get to as many questions as we can in just a few moments.

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Okay. And we have a small handful of BD Lab updates to share with everyone.

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We did post some of these in the Facebook group as they were released,

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not all of them but some of them.

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There were a few extra ones but they were just on the cusp of raking some final tweaks to them.

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So I left them out of this list.

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I'll save them for, the next webinar, but I'll quickly breeze through this list and kinda show you some of the newer features that are,

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available for everyone. Some of them are new features. Some of them are just quality of life,

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things like the dashboard quick links there. So we'll start with the top one there.

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We all now have the ability to add very simple but powerful validation

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for some of your form fields

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in your form manager.

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So we can dive in there and I can show you a few examples of how you can use the form validation options

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on your website.

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This would be more helpful for, developers,

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but, I think everyone might be able to take

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one or two benefits from this as well.

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So let's take a look at that in, an admin area as a sample here.

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So this would be in your toolbox

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and your form manager. And just to be clear, let's say you you create a form like this, a new form.

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This is a very basic one just asking for name and email and a message.

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However,

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you might create a more complex form or a survey on your website

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And let let's see how some of those validation options work.

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So, I have a custom form here, sample test form. I'll just go ahead and edit this form.

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And actually a validation option we've all of us have always had is the option to make a field required.

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So that is still here. It's technically a validation option.

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And we'll just focus on the the first, field here or the second one, I guess, enter name.

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So where you'll find these validation options and it's per field, so you can set different validation options for, enter name or enter email, or if you're it's a,

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you're asking them to input a number of some sort.

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Here under the actions drop down, we now all have validation

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options.

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And the way you can validate things are the options below, but just to turn on validations, you can turn them on or off with this toggle.

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So maybe you wanna save your work, you don't wanna make a field to have the validation settings just yet, you can toggle this on or off.

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I'll keep it on for now. So the first one here are min max characters. So,

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we do see this a lot for the writer review,

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or or also the the member's short description. There's a maximum character value of one seventy.

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If you ever wanted to modify that, you would have to email in to our support team,

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but now you can do it on your own if you have that form customized on your site.

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You can just change,

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the the maximum characters allowed. So in this case,

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I've entered three as the minimum and I'll set a maximum as 10. Now this is the really cool part.

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You can choose your own error message

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if these requirements

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are not met. So this is the first name and or whatever.

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So I'm gonna say maximum three, minimum three and maximum 10.

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I could say something like, must be at least,

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must be

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between

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three

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to 10

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characters,

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in length. Something like that. I'll go ahead and save these changes.

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And I do have,

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this test form here and I'll refresh the page.

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And we can see as I type,

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there is my error message right there must be between three and ten characters in length.

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And until that requirement is met, the submit button will remain disabled.

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So I'll just put a few things in there.

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And now the submit message is allowed and I'll just keep putting some characters in there.

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So there I have my error message.

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The next one here and we'll continue along the way, validation options.

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This one is if you're need a numerical value range.

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So let's say you need them to choose on a scale of one to 10,

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and you're having them input,

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the option,

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you can set a minimum of, for example, one and a maximum of 10,

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and then you can say the same

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thing. Value

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must be within one through 10

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as an example. So because this is a numerical value range, it's really just looking for numbers.

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So now it makes this a numbers only

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field.

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So if you really wanted to just make this a numbers only field as well, you could do something like zero to nine nine nine nine nine nine nine nine nine.

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So

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something something along those lines.

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But in this case, we'll just do one through 10 and, we'll check that out together and I'll get rid of this validation here,

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the min max characters.

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So I'll put a letter in here and it says value must be within one through 10.

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I'll put the number five in here and we don't have the validation warning as well.

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So pretty straightforward there. The last one is more for, developers.

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I'm not too familiar with it, but there are combinations

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of regular expression

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rules you can create that will only allow certain ranges or certain strings or phrases

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to be entered into the field. So, this last one here is really for developers who are familiar with

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creating regex rules,

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and that will unlock a wealth of,

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functionality for you to add validation to these form fields.

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So this is available for everyone now, if and when you need it.

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Alright. The next one is,

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for a bit of quality life on the admin dashboard area when you log into your site.

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There's now quick links to get to your new signups within the last seven days and thirty days.

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And there's a badge that shows you the total count of your pending items.

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So let's take a look at that together as well.

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Alright. And I'll scroll down just a bit. So,

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the snapshots here, you know, you have your payments received and and, you know, the upcoming and past due and refunded payments.

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These are all clickable.

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These were always here, but they weren't clickable, the member snapshot.

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So now you can quickly click to and it's really fun to do that if you have an active site.

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You can click here,

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joined last seven days, and it'll take you to your search members page in your admin area, and it'll show you the members who,

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joined within seven days or thirty days respectively based on the, the button that you click here.

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So a nice little fun tool there. And of course you'll always have the count, there as well.

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And then over here for your pending items,

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we just show a badge that would count that add up all the moderation tasks that you have as the website owner.

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Site owner.

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If you have new inquiries from your website contact us form,

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if there are leads that need to be matched,

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remember reviews that need to be moderated, same with post. And if you have any past due invoices

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from members, it would count the total here in the batch. So that's also pretty cool.

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Obviously we want to keep this list nice and tidy.

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Alright. This one is more of a design

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UI update. Some of us have the predictive,

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website keyword search,

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add on on our websites.

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And what it does is if you start typing in a keyword, it will

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suggest results based on, what you're typing. And sometimes images are included in those

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suggestions. I can show an example here on our demo site. I'll just type the word dog in and

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the update here is

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the images would be different sizes, rectangle, squares,

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skinny, wide, based on how they were uploaded.

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And now they're gonna be uniform circles that center that focus on the center of the image.

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So no matter what you're searching, it will always be a uniform result here with the images,

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as far as the suggestions. Let's take a look at coupons

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here.

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And I think, well, these are all different coupons. I'll search the word on,

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and we can see here we have uniform,

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circles here as well. Alright. Let's keep things moving along.

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Alright. This one for those of you that have the download digital,

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products add on,

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something pretty cool here. So with the download digital

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products add on, you can create

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additional things visitors or members can purchase on the site that are separate from your

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membership plans.

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And that's really cool because you can, you know, you can sell a a phone call service, you know, a thirty minute consultation

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of some sort. You can also sell access to some of your protected web pages.

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And I know Ryan, by the way, side note, you did ask if you can kind of spoof a member,

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purchasing a digital product. We have we're working on a solution for that.

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With this update, when you protect us a web page so that only

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buyers of a specific digital product can access it, now there's a button that says click for access, which takes the the user, the visitor to the page where they could buy the digital product.

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It's It's easier if I show you an example of this.

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So let's see. This would be

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let's go to

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the

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web page builder. Let's protect the page first.

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And let's actually look at the digital product.

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Go to manage posts. We'll look. We have one digital product example on this site.

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How to write an ebook. We can look at the detail page.

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So it's a hundred bucks. This is obviously just a sample here that we created. So,

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if people buy this digital product, we can protect web pages so that only people who have purchased this digital product have access to those additional web pages.

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You might include additional resources on there,

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videos, private videos and things of that nature.

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So what we can do is we can go to the web page builder

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and we have a page here protected page for buyers. We'll just edit this one.

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And what you'll have is the protect page option

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And if you have the members only add on you'll have that or the digital products,

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add on you'll have this only allow digital product buyers.

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And if you have multiple digital products you will choose from the drop down

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the digital product that is associated with protecting this page.

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So only buyers of this digital product how to write an ebook

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can access this page. So

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if we go to view this page and this is the new update very small but very helpful.

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Prior to this, you only had a message saying you do not have access to view this page.

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That was all that showed there before and displayed there before.

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We've now added a button that says click for access,

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which will link you to

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the digital product.

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So if people are trying to access the page, maybe they got the link from a friend or a buddy,

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and they haven't themselves purchased the digital product,

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they can now link to the page. It's not just telling them that they don't have access,

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Small update, but it can help increase, the sale of that digital product.

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And those are both, text labels. You do not have access to this page or click for access.

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So if you wanted to kind of jazz up this text and make it a little more, exciting and encouraging for people to click for access, you can certainly do so in the text labels.

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Alright. This next one actually came up the last month or two in the Facebook group a couple times.

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We're all familiar with the homepage streaming widgets. You can stream

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your blog articles on the homepage.

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You can choose to stream your coupons and we are we're all familiar with hovering over it and then clicking on the view more

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button.

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However, for some that was a bit cumbersome.

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So what we've done is we've taken that feedback and we've actually improved that,

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a bit for everyone.

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And I think the best example would be from the demo site. Let me go to

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here. So now you can hover, of course, on the streaming.

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Let's go down here. So here's a top level categories.

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So you can hover. It pops up more details about what you're you're looking at.

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Prior to this, you would have to click on the the green button or whatever button color you selected here.

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Now the entire element

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is clickable,

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right from the bat. So,

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this should be helpful and, you know, people

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clicking into the detail page of what they're looking at a bit easier.

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So I can, I don't have to click on the green button down here, although you certainly can?

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It's a good call to action. You can click anywhere on,

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the element. Let's take a look at that on the coupons

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or the events theme here.

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Yeah. So I can just click anywhere,

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that I choose to. So click on Disneyland Diamond Days,

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and we are there.

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So just a little bit of

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improvement there for from the visitors perspective.

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Alright this next one also came from the Facebook group.

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We have three advanced settings where you can choose

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to display additional

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member data in the member search result pages.

229
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You can choose to display their position,

230
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their top category,

231
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or their subcategories.

232
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And I'll show you where you can do that, and we can look at it before and after.

233
00:15:22.105 --> 00:15:27.885
So it just depends on what's important for you to show your visitors, based on the information your members have,

234
00:15:28.264 --> 00:15:29.404
entered for themselves.

235
00:15:30.264 --> 00:15:33.005
Let's take a look at the member search results here.

236
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Alright. So this is with all of them disabled by default. That's how they are right now.

237
00:15:38.930 --> 00:15:42.710
And we can see here it's just our standard search results page.

238
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Let's go ahead and enable all of them.

239
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So this would be in the advanced settings and a quick way to find all three of them use the keyword filter and search for in underscore

240
00:15:54.425 --> 00:15:58.445
results so we can do that together now. We can go to our advanced settings

241
00:16:01.459 --> 00:16:04.600
and I will search for in underscore results here.

242
00:16:05.459 --> 00:16:09.000
Okay. Great. So we have show member position in search results.

243
00:16:09.379 --> 00:16:14.759
Granted, if they've they've had to have entered a a position, like I'm the owner of or,

244
00:16:15.635 --> 00:16:19.015
I'm the marketing expert at, you know, so and so.

245
00:16:19.635 --> 00:16:25.155
Show subcategory in member search results and show top category in member search results.

246
00:16:25.155 --> 00:16:28.215
So we'll enable all three of these and save the changes.

247
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And I'll refresh this page.

248
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Okay. And we can see they're neatly stacked up here. It'll start with the position,

249
00:16:39.060 --> 00:16:41.640
the top category, and the subcategories,

250
00:16:42.580 --> 00:16:47.035
which are specialties as the text label. And it'll list them here. So,

251
00:16:47.895 --> 00:16:48.855
this could be useful.

252
00:16:48.855 --> 00:16:56.795
It just depends on again what's important for you to, share with your visitors, but it is a good way to kind of dress up,

253
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your search results pages. And arguably, in some cases, it's probably good for, SEO as well.

254
00:17:03.889 --> 00:17:08.869
In some cases, it technically adds more unique content to the search result pages.

255
00:17:09.535 --> 00:17:14.994
So again, the quick way to find that is in your advanced settings and do the keyword filter for in underscore,

256
00:17:16.095 --> 00:17:19.635
results, and you should be able to find all three of those. So

257
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I know that was a a mouthful there,

258
00:17:23.029 --> 00:17:26.250
and we don't have a tip of the week, this week. However,

259
00:17:26.710 --> 00:17:28.549
what we can do now is open it up.

260
00:17:28.549 --> 00:17:37.035
If you have any questions or need assistance with your BD website, I'm happy to take a crack at it, and see if we can help you with your site right now.

261
00:17:37.035 --> 00:17:42.735
Let me, see. Got a few hands up. Alright. We got our, good friend Roy here.

262
00:17:43.115 --> 00:17:47.455
Hey, Roy. How are you? Yeah. Very well. Thank you very much. And and I hope you are as well.

263
00:17:47.835 --> 00:17:49.195
I've got a question on,

264
00:17:49.915 --> 00:17:51.375
relating to searches,

265
00:17:52.640 --> 00:17:55.700
or the functionality. I'm I'm looking at my

266
00:17:56.159 --> 00:17:58.260
jobs search results page.

267
00:17:59.039 --> 00:18:03.779
I've got a, the sidebar with a search with it today, and it and it's

268
00:18:04.080 --> 00:18:05.779
title job listing search,

269
00:18:06.195 --> 00:18:07.815
keyword, city or postcode,

270
00:18:08.355 --> 00:18:10.294
type of employment, and then category.

271
00:18:11.075 --> 00:18:12.774
I wanted to edit the category,

272
00:18:13.955 --> 00:18:15.495
and I know that with,

273
00:18:16.034 --> 00:18:18.455
property search, which is similar, I've gone to the,

274
00:18:18.914 --> 00:18:27.269
form manager and, and zipped down there and and edited the different l but I can't find it on my picture jobs form.

275
00:18:27.269 --> 00:18:30.809
Gotcha. Hey. Help me to point you out. Absolutely.

276
00:18:32.149 --> 00:18:34.890
I can show you exactly where that is, Roy. So,

277
00:18:35.505 --> 00:18:36.805
to edit those categories,

278
00:18:37.185 --> 00:18:38.645
excuse me, you wanna go

279
00:18:39.105 --> 00:18:43.845
to my content in your sidebar here and go to edit post settings.

280
00:18:44.865 --> 00:18:49.185
And once you're there, what's helpful is you can do, the search filter here.

281
00:18:49.185 --> 00:18:50.725
So I'll just search for jobs,

282
00:18:51.370 --> 00:18:53.870
and I have the post type here for job listing.

283
00:18:54.650 --> 00:18:56.350
And when you edit this one,

284
00:18:56.730 --> 00:18:58.830
edit your job listing post type,

285
00:18:59.210 --> 00:19:03.230
it's a comma separated list of your post categories.

286
00:19:03.530 --> 00:19:05.230
So you can come here, Roy,

287
00:19:05.715 --> 00:19:07.015
and you can

288
00:19:07.635 --> 00:19:15.095
add categories, modify them, just make sure that each category is separated by a comma and that will be reflected,

289
00:19:16.035 --> 00:19:25.750
not only in the choices that the members have when they're when they're publishing a job post, they can select from this category list, but this will also automatically update the search module,

290
00:19:26.370 --> 00:19:32.565
so that the search module lists the category list that you've entered here for your jobs. So

291
00:19:32.865 --> 00:19:37.205
updating it here would update the selections, the the options the members have when publishing

292
00:19:37.505 --> 00:19:42.544
as well as the search module category drop down as well. Good question there.

293
00:19:42.544 --> 00:19:44.725
We do get that from time to time.

294
00:19:45.550 --> 00:19:50.770
Let's see who else has their hand up. We've got a really good friend Graham here.

295
00:19:50.830 --> 00:19:53.170
Graham, you're unmuted. How are you today?

296
00:19:53.790 --> 00:19:58.555
I'm doing well. How are you? Excellent. Excellent. We got time for a question from you. Okay.

297
00:19:58.555 --> 00:19:59.275
I'm just wondering.

298
00:19:59.275 --> 00:20:07.295
I'm looking at the Facebook page there, and I see, somebody asked about whether we can maybe put some videos in the profile instead of photographs.

299
00:20:08.075 --> 00:20:08.575
Obviously,

300
00:20:09.355 --> 00:20:11.935
we're not wanting to pay anything too big in there.

301
00:20:12.715 --> 00:20:15.020
But, you know, maybe like a ten second video

302
00:20:15.480 --> 00:20:16.700
or something. Is that

303
00:20:17.000 --> 00:20:18.140
maybe in the future?

304
00:20:18.840 --> 00:20:20.779
So there's a couple things you can do,

305
00:20:21.240 --> 00:20:22.380
right off the bat.

306
00:20:23.640 --> 00:20:29.455
It may or may not be the the position you'd want it, but but there are a few things you can do right now.

307
00:20:29.455 --> 00:20:31.875
If I I can show you them just real quick.

308
00:20:32.735 --> 00:20:33.455
My my,

309
00:20:34.414 --> 00:20:34.914
directories

310
00:20:35.294 --> 00:20:40.169
about martial arts is quite, you know, the guys that do it are quite active and explosive.

311
00:20:40.169 --> 00:20:41.630
I just think, for

312
00:20:42.010 --> 00:20:42.990
for some profiles

313
00:20:43.290 --> 00:20:46.030
in some industries that might add, really

314
00:20:46.410 --> 00:20:47.150
eye popping.

315
00:20:48.010 --> 00:20:51.950
So okay. So so that's a good that's a really good point. Some websites,

316
00:20:52.795 --> 00:20:57.675
the the important thing on the profile pages are the mem the reviews of the member.

317
00:20:57.675 --> 00:21:00.955
Sometimes it's just the information the in the overview tab.

318
00:21:00.955 --> 00:21:05.775
Sometimes if it's a property listings website, the most important thing are the property listings.

319
00:21:06.360 --> 00:21:09.820
So what you can do is you can go to the edit post settings,

320
00:21:10.600 --> 00:21:15.180
and one is you should encourage your members to upload either photos or videos.

321
00:21:15.800 --> 00:21:20.460
What you might want to do is search for for example videos in this

322
00:21:20.760 --> 00:21:23.785
quick search here and let's edit the videos

323
00:21:24.165 --> 00:21:24.985
post type.

324
00:21:26.245 --> 00:21:27.705
On your profile page,

325
00:21:28.165 --> 00:21:28.985
you can choose

326
00:21:29.365 --> 00:21:32.345
the order of the tabs. So video will show

327
00:21:33.045 --> 00:21:36.500
like 13. You might wanna set that to zero. That would be the first spot.

328
00:21:36.500 --> 00:21:39.800
So if the member has added videos to their profile

329
00:21:40.500 --> 00:21:45.560
through via the the video post type, that will be the first tab on their profile page.

330
00:21:46.024 --> 00:21:50.125
And what you can do is you then you can set photo albums as the second tab

331
00:21:50.505 --> 00:21:53.485
on their profile page. So if they have photo of videos,

332
00:21:53.865 --> 00:21:58.845
then photos, and then maybe reviews, and then the the other overview information.

333
00:21:58.904 --> 00:22:10.340
So that's one thing you can do is arrange the order of the post types and also then educate your members and encourage them to upload the type of content that will help their profile stand out.

334
00:22:10.640 --> 00:22:14.740
The second thing you can do is again encouraging them to add

335
00:22:15.865 --> 00:22:19.804
videos is in their in their about me section that they write.

336
00:22:20.905 --> 00:22:23.165
In their about me section that they write,

337
00:22:23.865 --> 00:22:28.924
you can you can change the editor but I think by default they can insert a video

338
00:22:29.625 --> 00:22:30.125
here.

339
00:22:30.690 --> 00:22:31.090
So,

340
00:22:31.490 --> 00:22:35.190
you can update the text label instead of write about you and your company.

341
00:22:35.330 --> 00:22:37.269
You can change this text label,

342
00:22:37.649 --> 00:22:44.130
like add a YouTube video and and tell us about your your, you know, you can tell them to do more than just write about you and your company.

343
00:22:44.130 --> 00:22:47.405
Tell them more about the type of stuff you want them to put in here,

344
00:22:48.105 --> 00:22:51.245
because then and I'll I'll show you this. Let's go to YouTube.

345
00:22:51.625 --> 00:22:53.085
Here's a DJ mix.

346
00:22:56.185 --> 00:22:56.685
Alright.

347
00:22:57.065 --> 00:23:01.165
So what we can do is in our about section is we can add a video

348
00:23:02.480 --> 00:23:04.900
and I'll just go ahead and save those changes here.

349
00:23:06.560 --> 00:23:08.500
And if we go to my profile

350
00:23:10.640 --> 00:23:19.215
we can see the video is a bit higher up here but what's really cool is you can you can control the order of some of the items in this overview

351
00:23:19.675 --> 00:23:24.015
tab, Graham. So let me show you where that would be. So this is a membership plan one.

352
00:23:24.475 --> 00:23:26.255
So we'll go ahead and edit that

353
00:23:27.850 --> 00:23:29.370
and membership plan one.

354
00:23:29.370 --> 00:23:40.269
I'm gonna go ahead edit that and when you're editing a membership plan there are some profile page settings that you have and actually the first thing here are what displays in the overview tab.

355
00:23:40.490 --> 00:23:42.990
So we can actually move the about me

356
00:23:44.145 --> 00:23:49.205
into the top tab here and then the other items we can put here we can

357
00:23:49.585 --> 00:23:55.905
even hide sections if we just really want to focus on on fewer things you don't need to have the map and things like that.

358
00:23:55.905 --> 00:24:00.020
So I'll just in this example hide everything except the about me

359
00:24:01.600 --> 00:24:03.460
and we'll refresh the page.

360
00:24:05.760 --> 00:24:08.020
And we can see here it is

361
00:24:08.575 --> 00:24:17.395
again it might not be the exact look you're looking for but it's something you can do right now to have videos show on the right when you come to the profile page.

362
00:24:18.415 --> 00:24:21.455
So those are again just those couple work workarounds for you.

363
00:24:21.455 --> 00:24:24.040
Put the video tab first, put this here,

364
00:24:24.920 --> 00:24:29.640
and that would be that would be all I could recommend for now for you. That's great. Alright. Yeah.

365
00:24:29.640 --> 00:24:30.120
Just,

366
00:24:30.760 --> 00:24:33.180
it it yeah. I answered actually a few

367
00:24:33.560 --> 00:24:34.060
questions

368
00:24:35.240 --> 00:24:38.684
without you meaning it as well. So that was good. Yeah. Thanks. Alright. Cheers.

369
00:24:38.684 --> 00:24:42.465
Good luck to you, Graham. Thanks. Alright. Good questions there from Graham.

370
00:24:43.485 --> 00:24:47.985
I love the international audience we get on on these webinars. It's a lot of fun.

371
00:24:48.044 --> 00:24:49.745
I see a new name here, Sean.

372
00:24:50.285 --> 00:24:51.825
Sean, unmute your microphone.

373
00:24:52.410 --> 00:24:55.770
Okay. Can you hear me, Jason? Yeah. How are you today? Oh, I'm great.

374
00:24:55.770 --> 00:25:01.450
Thank you very much for helping me out here. I love I love these, these, podcasts and and training.

375
00:25:01.450 --> 00:25:02.190
They're awesome.

376
00:25:02.890 --> 00:25:08.245
Yeah. I'm just wondering, like, I have not published this site yet, and I have a lot of,

377
00:25:09.424 --> 00:25:09.924
members

378
00:25:10.304 --> 00:25:12.085
that have registered, so to speak.

379
00:25:12.304 --> 00:25:17.664
And it's very peculiar because most of them are lawyers or something, legal things, but I'm not sure.

380
00:25:17.664 --> 00:25:17.905
But,

381
00:25:18.720 --> 00:25:19.700
is that just

382
00:25:20.400 --> 00:25:25.140
normal for that content to show up or is that just something that's happened to our site?

383
00:25:25.920 --> 00:25:28.420
What we've what we've learned is,

384
00:25:29.440 --> 00:25:29.940
sometimes

385
00:25:30.320 --> 00:25:32.825
somehow these these SEO listing

386
00:25:33.285 --> 00:25:37.785
what what is the focus of your sites? It's not lawyers is it? No it's not no it's accessibility

387
00:25:38.325 --> 00:25:40.265
yeah. There there are

388
00:25:41.445 --> 00:25:46.265
these SEO companies and they they're paid to get their clients listed

389
00:25:47.029 --> 00:25:49.690
on wherever there's a free registration available.

390
00:25:50.470 --> 00:25:50.970
So,

391
00:25:52.710 --> 00:25:56.950
you know, a few things. We we have an article on how to kind of prevent unwanted sign ups.

392
00:25:56.950 --> 00:26:00.570
I can tell you a few of the the the common methods to do.

393
00:26:02.505 --> 00:26:04.365
But one is you can charge $1,

394
00:26:04.905 --> 00:26:07.545
that will that will deter them because they're not gonna pay $1.

395
00:26:07.545 --> 00:26:11.725
They're looking for sites where it's it's a free free to register.

396
00:26:12.665 --> 00:26:13.645
Another alternative

397
00:26:14.185 --> 00:26:15.885
would be to moderate,

398
00:26:16.480 --> 00:26:17.600
the free sign ups.

399
00:26:17.600 --> 00:26:23.279
So they could never get the the listing published themselves by verifying their email address like you do with a normal free sign up.

400
00:26:23.279 --> 00:26:25.460
You get that welcome email. You click on the

401
00:26:25.760 --> 00:26:27.679
the, the verify your email address.

402
00:26:27.679 --> 00:26:31.715
You kind of, take that out of their hands so they can't so you would manually

403
00:26:32.095 --> 00:26:33.875
moderate all the free sign ups.

404
00:26:34.654 --> 00:26:39.154
Alternatively, you could block the IP address if you notice it's a similar IP address.

405
00:26:40.014 --> 00:26:40.755
And then,

406
00:26:41.294 --> 00:26:43.235
lastly, what you can do is

407
00:26:43.770 --> 00:26:44.270
you

408
00:26:44.730 --> 00:26:46.030
could, this is

409
00:26:46.810 --> 00:26:52.270
a next level thing is, you can go to your general settings and go to your integrations tab

410
00:26:52.730 --> 00:26:55.470
and at the top here you have the

411
00:26:55.770 --> 00:26:56.590
spam keywords.

412
00:26:57.915 --> 00:27:01.935
You may or may not wanna do this, but what you can do is,

413
00:27:02.555 --> 00:27:05.455
maybe put if you're noticing similar email addresses,

414
00:27:05.995 --> 00:27:10.415
you could block them. Some people don't want people to register with Gmail, Hotmail,

415
00:27:10.875 --> 00:27:12.015
Yahoo, etcetera.

416
00:27:13.070 --> 00:27:17.090
They only want company email your company email address to be registered.

417
00:27:17.310 --> 00:27:23.010
And then lastly, what you can do a lot of these SEO companies are listing their

418
00:27:23.550 --> 00:27:29.924
the, the profiles because they want backlinks or they want the page to get indexed in Google.

419
00:27:29.924 --> 00:27:33.784
So one thing you can do that's a little higher level of a deterrent,

420
00:27:35.044 --> 00:27:37.304
if these are SEO companies listing

421
00:27:37.605 --> 00:27:42.420
their their clients on on anywhere they could find free sign ups is on the profile page.

422
00:27:43.120 --> 00:27:44.660
A couple things you can do,

423
00:27:46.880 --> 00:27:52.235
yeah, here it is. Search for hide member profile from search search engines.

424
00:27:52.695 --> 00:28:00.155
So what this does is it adds in the code, it adds what's what's known as like a, like a robots tag, which is no index, no follow.

425
00:28:00.695 --> 00:28:01.595
And that tells

426
00:28:01.895 --> 00:28:05.270
search engines like Google don't even index this page in your search results.

427
00:28:05.270 --> 00:28:16.890
So if the SEO companies realize that they're just wasting their time adding because they're manually adding them with images and stuff if they realize that those pages won't even rank in Google they might just skip over your site altogether.

428
00:28:17.270 --> 00:28:18.730
So that was a little bit of

429
00:28:19.815 --> 00:28:22.215
a mouthful of of ideas there, but,

430
00:28:23.014 --> 00:28:27.115
you know, you can there are a few things you can do in your control to to turn them. That

431
00:28:27.654 --> 00:28:31.770
that makes a lot of sense. I appreciate that. You're welcome. Much, Jason. Alright.

432
00:28:32.090 --> 00:28:34.650
Good stuff there. And, yeah, we got time for,

433
00:28:35.530 --> 00:28:37.790
another question here from Tim.

434
00:28:38.570 --> 00:28:43.230
Tim, how are you doing? Looks like yourself muted. There we go. Hi, Jason. How's it going?

435
00:28:43.450 --> 00:28:46.585
It's going pretty good. How are you today? Good. Good. Good.

436
00:28:46.645 --> 00:28:50.665
So I'm kind of a kind of a newbie, guys. Wondering if I could ask a marketing

437
00:28:51.045 --> 00:28:51.865
kinda question.

438
00:28:52.165 --> 00:28:53.385
Sure. Of course.

439
00:28:53.845 --> 00:28:54.725
So I have a,

440
00:28:55.525 --> 00:28:59.305
a directory. First first one that I'm really setting up.

441
00:28:59.870 --> 00:29:01.410
But in terms of the marketing,

442
00:29:01.790 --> 00:29:03.330
so I'm going to

443
00:29:03.790 --> 00:29:06.690
be doing something with several different countries,

444
00:29:07.230 --> 00:29:10.930
but I I realized that you've gotta be niche, niche, niche.

445
00:29:10.990 --> 00:29:13.890
I was wondering about the wisdom of doing this.

446
00:29:15.015 --> 00:29:17.035
Going to one of the smaller countries,

447
00:29:17.735 --> 00:29:22.875
going to one of the small regions in that country, and put in a few claim listings,

448
00:29:23.495 --> 00:29:24.955
and then hit a Facebook,

449
00:29:26.695 --> 00:29:35.090
group in that area and just ask them to spread the word because for the next fifteen days, there's gonna be free directory listings for two years

450
00:29:35.789 --> 00:29:37.250
with no credit cards.

451
00:29:37.870 --> 00:29:38.610
And then,

452
00:29:39.710 --> 00:29:42.610
kinda see how that works. And if that works, then

453
00:29:42.985 --> 00:29:47.485
shut down the free stuff and move on to the next region or the next city.

454
00:29:48.024 --> 00:29:52.044
Does that sound like something that might work and might be a reasonable

455
00:29:52.664 --> 00:29:53.485
way to go?

456
00:29:53.865 --> 00:29:54.840
So that's that's

457
00:29:55.240 --> 00:30:00.440
essentially the Uber strategy is take over one city at a time and then dominate the world,

458
00:30:00.760 --> 00:30:01.260
ultimately.

459
00:30:05.000 --> 00:30:05.659
So definitely,

460
00:30:06.039 --> 00:30:09.740
it's always better to focus your energy on smaller niches,

461
00:30:10.264 --> 00:30:12.044
mainly be especially if you're,

462
00:30:12.345 --> 00:30:16.365
you know, a one man show or a solopreneur and you don't have a big team.

463
00:30:18.424 --> 00:30:28.169
If you can focus your energy, you can focus your niche, you can create a more compelling reason focused reason for those people to join your site because it seems,

464
00:30:28.870 --> 00:30:29.690
that it's,

465
00:30:30.230 --> 00:30:32.809
I don't wanna use the word exclusive. I wanna say it's

466
00:30:33.190 --> 00:30:37.929
it's it's it's for them. So your website is for them. It's an easier pitch

467
00:30:38.230 --> 00:30:39.210
on your end

468
00:30:39.544 --> 00:30:43.405
to compel them to sign up and join for your service.

469
00:30:44.985 --> 00:30:45.465
The

470
00:30:45.945 --> 00:30:50.445
what I wanted to share with you is we did do a a blog a tip of the week.

471
00:30:50.745 --> 00:30:51.645
Two of them.

472
00:30:52.290 --> 00:30:53.330
First one is,

473
00:30:54.530 --> 00:30:56.550
what, businesses look for,

474
00:30:57.090 --> 00:30:57.990
before joining

475
00:30:58.530 --> 00:31:02.610
your site. So this might be helpful. Also, the claimable listing best practices here.

476
00:31:02.610 --> 00:31:04.550
These two, they're back to back actually coincidentally.

477
00:31:05.284 --> 00:31:08.725
So I'm going what paying members expect from your business directory.

478
00:31:08.725 --> 00:31:11.465
So this isn't everything, but these are some

479
00:31:11.765 --> 00:31:16.184
key things. I'm gonna put this in the chat here so you should get the links to this.

480
00:31:16.325 --> 00:31:18.825
These are just some tips. There's more than these obviously,

481
00:31:19.130 --> 00:31:22.750
but just some ideas to help you compel people to join your site.

482
00:31:22.890 --> 00:31:24.910
And then here's a link to claimable,

483
00:31:25.850 --> 00:31:27.550
business listings best practices.

484
00:31:28.010 --> 00:31:33.165
Claimable listings should not be your only party your only marketing. It should be a

485
00:31:33.885 --> 00:31:35.505
a part of your marketing mix.

486
00:31:36.125 --> 00:31:49.909
It should be maybe 15 or ten ten to 15% of what you expect to do for marketing and getting members to join because you're really just adding a ton of members and hoping a small fraction of them end up converting into claiming their actual listing.

487
00:31:49.909 --> 00:31:50.230
So

488
00:31:50.950 --> 00:31:53.050
Just to kinda get things started.

489
00:31:53.750 --> 00:31:55.690
Yeah. But you're on the right track, Tim.

490
00:31:56.310 --> 00:32:00.890
More niche allows you to create a better relationship with the people you're pitching to because

491
00:32:01.345 --> 00:32:07.205
it's not now it's not a a nationwide business directory. It's a, directory of Santa Monica,

492
00:32:07.585 --> 00:32:08.085
California

493
00:32:08.705 --> 00:32:15.205
businesses, you know, and it's an easier pitch to to for them to relate to what you're, what you're offering them.

494
00:32:15.490 --> 00:32:18.149
So, yeah, I would go that route and and take it from there.

495
00:32:18.690 --> 00:32:21.510
Okay. And one last quick question if I could.

496
00:32:21.890 --> 00:32:27.269
What do you think about these folks that are on Upwork and different, you know,

497
00:32:27.955 --> 00:32:32.695
freelancer services that are like, oh, I'll populate your directory for

498
00:32:33.395 --> 00:32:34.435
$95

499
00:32:34.435 --> 00:32:38.455
and things along that line. Is there is there concerns about that?

500
00:32:39.075 --> 00:32:40.695
Well, couple things is

501
00:32:41.450 --> 00:32:46.890
they don't need to do the you they can give you the import file and you can do the importing yourself.

502
00:32:46.890 --> 00:32:52.990
So you just give them the template and say fill this template up and you go ahead and and upload it yourself, Tim.

503
00:32:53.530 --> 00:32:59.965
You can you can import members right here in the sidebar. You just need the the CSV file Yeah.

504
00:33:00.165 --> 00:33:05.285
With the data. So through that, and it doesn't look that difficult. So Yeah.

505
00:33:05.285 --> 00:33:12.180
So if you're looking for places if you wanna populate your site with with business data that you find from third party sources,

506
00:33:12.960 --> 00:33:14.180
they don't need to

507
00:33:14.960 --> 00:33:19.860
have access to your admin area. Effectively, they just need to provide you with the CSV file.

508
00:33:20.320 --> 00:33:24.340
So all you need to do is give them the template and say, here, fill this up with these fields,

509
00:33:25.295 --> 00:33:27.875
and go from there and then import it to your site yourself.

510
00:33:28.735 --> 00:33:33.795
Okay. Very cool. Thank you. And and also with any time working with,

511
00:33:34.975 --> 00:33:37.955
a new person, a a freelancer, and things like that,

512
00:33:39.020 --> 00:33:43.500
for a development or anything like that. What I've learned is it's always good to start slow.

513
00:33:43.899 --> 00:33:45.760
It never it's never works when,

514
00:33:46.380 --> 00:33:55.215
let's say designer development and you and you hand over a 38 page PDF of every intricate aspect of the final product you're looking to complete.

515
00:33:55.675 --> 00:34:01.455
If you can break down your requests and your projects into smaller requests and kinda,

516
00:34:02.395 --> 00:34:10.250
walk before you run with whoever the new person is, it allows you to to get into a a rhythm together, a good,

517
00:34:10.790 --> 00:34:15.370
it creates a good finish line and scope of the project so everyone has good morale.

518
00:34:16.310 --> 00:34:17.530
It's there's no

519
00:34:17.989 --> 00:34:25.435
black hole of development going on where, you know, there's it's it's unclear what the task is and what's what was meant to be delivered.

520
00:34:25.435 --> 00:34:25.935
So

521
00:34:26.315 --> 00:34:28.255
start small, keep the scopes,

522
00:34:28.715 --> 00:34:31.755
relatively simple, and set everyone up for good wins.

523
00:34:31.755 --> 00:34:35.610
And that's gonna help you establish a good relationship because everyone has the best.

524
00:34:35.770 --> 00:34:40.170
Most people have the best their, everyone's best interest in minds and and really wants to help.

525
00:34:40.170 --> 00:34:46.910
So it's important to set each other up for success, especially when you're working with a new third party, a person to help you with your project.

526
00:34:47.784 --> 00:34:54.025
And on that note, guys, if we didn't get to your questions, please feel free to ask them in the Facebook group.

527
00:34:54.025 --> 00:34:56.525
You can head on over to brilliantdirectories.com

528
00:34:56.824 --> 00:34:58.205
forward / facebook.

529
00:34:58.665 --> 00:35:08.609
I did mention to a couple of you, today to post your follow-up questions in face your questions in Facebook so I could follow-up with you, just because we have limited time on the webinar.

530
00:35:08.910 --> 00:35:15.010
The next webinar will be in two weeks. I think that will lead us into the month of

531
00:35:15.395 --> 00:35:16.994
September 2021.

532
00:35:16.994 --> 00:35:18.135
Wow. This year really

533
00:35:18.515 --> 00:35:22.535
has flown by. I hope everyone has been staying safe and is doing well.

534
00:35:22.994 --> 00:35:29.352
On behalf of myself and David and the entire Brilliant Directories family, thank you guys so much, for joining us.

535
00:35:29.512 --> 00:35:35.052
We'll catch you guys in two weeks. Have a great day and a brilliant week. Take care, guys. Bye bye.

