WEBVTT 1 00:00:00.320 --> 00:00:04.000 Alright gang, thanks for being patient. We'll dive right into it. 2 00:00:04.000 --> 00:00:08.580 Welcome to another edition of Webinar Wednesday. It's great to be with everyone here today. 3 00:00:08.720 --> 00:00:10.980 I hope you had a good Thanksgiving. If you celebrated 4 00:00:11.280 --> 00:00:14.019 Thanksgiving, it's amazing that we've made it this far 5 00:00:14.545 --> 00:00:18.725 all the way into December of twenty twenty one. It's been quite a year. 6 00:00:19.105 --> 00:00:27.525 I have to say that for us, the BD team here, you guys, the BD community have really carried us, with a lot of good feedback and motivation. 7 00:00:27.585 --> 00:00:34.360 So I just wanna thank you guys for being so positive and working with our team and, you know, helping us improve the platform for everyone. 8 00:00:34.360 --> 00:00:37.980 So a big pat on the back and round of applause for everyone here. 9 00:00:38.280 --> 00:00:41.000 If this is your first time joining us, welcome. 10 00:00:41.000 --> 00:00:45.415 I am Jason there on the left, and we're lucky to be joined by David Rocklin, 11 00:00:45.795 --> 00:00:49.315 the digital strategist here at Brilliant Directories and so much more. 12 00:00:49.315 --> 00:00:52.595 David, thanks for taking the time to join us today. Hey, everybody. 13 00:00:52.595 --> 00:00:56.055 Glad to be back with you for webinar Wednesday 01/26. 14 00:00:56.360 --> 00:00:59.239 Really looking forward to the tip of the week we have coming up. 15 00:00:59.239 --> 00:01:08.119 Another little thing you can do with Zapier and the new integration that we have and how to set up some drip email campaigns and email sequences with that. 16 00:01:08.119 --> 00:01:10.665 So really looking forward to that. Awesome. Alright. 17 00:01:10.665 --> 00:01:14.345 And the Facebook group, if you're not already a member, we always recommend joining. 18 00:01:14.345 --> 00:01:17.085 You can head on over to brilliantdirectories.com 19 00:01:17.385 --> 00:01:23.485 forward /facebook. It's a great place to keep the conversations going in between webinar Wednesdays. 20 00:01:24.000 --> 00:01:26.340 Really good discussions are started in there. 21 00:01:26.880 --> 00:01:35.620 Good feedback, constructive criticism on on, you know, what you're doing on your site or strategies on how to improve something you're doing on your membership site. 22 00:01:35.760 --> 00:01:39.064 I'm in there and I have to say it's it's a really valuable resource. 23 00:01:39.064 --> 00:01:44.104 I'm learning new stuff and new use case of how people are using the platform in there every day. 24 00:01:44.104 --> 00:01:45.405 So it's a really 25 00:01:45.945 --> 00:01:49.384 a great group to be a part of. BrilliantDirectories.comforward 26 00:01:49.384 --> 00:01:51.485 slash Facebook. We'll see you guys there. 27 00:01:52.110 --> 00:01:56.050 And this is something new. I think the last one was really fun. 28 00:01:56.750 --> 00:01:59.570 Ryan Sullivan, one of the BD marketplace 29 00:02:00.030 --> 00:02:02.030 partners. Ryan, I'll unmute your microphone. 30 00:02:02.030 --> 00:02:08.475 You can give us a little spiel about this, but you did this in the last webinar, directoryafterparty.com, 31 00:02:08.854 --> 00:02:12.055 and it's just we'll try to, wrap up the webinar on time. 32 00:02:12.055 --> 00:02:16.235 We usually run a little late, but I think the more people who can join this, the better. 33 00:02:16.615 --> 00:02:21.115 Ryan, can you tell us a little bit more about what this is, which is happening immediately after this webinar? 34 00:02:21.750 --> 00:02:24.470 Sure. So it's the directorafterparty.com. 35 00:02:24.470 --> 00:02:25.689 It's it's nothing, 36 00:02:26.390 --> 00:02:27.909 you know, specific that we're doing. 37 00:02:27.909 --> 00:02:32.310 It's just to to get to know some people from the that are using BD and from the community. 38 00:02:32.310 --> 00:02:33.930 So we have a lot of, cool, 39 00:02:34.405 --> 00:02:38.185 features integrated into the platform. So we'll do some one on one kinda speed networking, 40 00:02:38.485 --> 00:02:40.265 just between you and another, 41 00:02:40.645 --> 00:02:41.445 BD owner. 42 00:02:41.685 --> 00:02:46.405 We'll do some group tables where you can make your own group topics or join the group of a discussion that you want. 43 00:02:46.405 --> 00:02:48.585 Just kinda be in a group Zoom meeting, basically, 44 00:02:49.290 --> 00:02:51.709 type thing. And then, we have a a group selfie, 45 00:02:52.010 --> 00:02:54.730 that we'll do as well. So everybody always always excited about that. 46 00:02:54.730 --> 00:02:59.370 So if you can join us afterwards, for as long as you can join, directorafterparty.com, 47 00:02:59.370 --> 00:03:02.750 just click the join the party button after the webinar, and it'll be live. 48 00:03:03.325 --> 00:03:03.644 Awesome. 49 00:03:03.644 --> 00:03:08.765 And if you're you still have time after the webinar to participate in something, definitely recommend, joining this. 50 00:03:08.765 --> 00:03:13.745 Especially getting some one on one time with Ryan, in that group is definitely valuable there. 51 00:03:13.885 --> 00:03:15.344 Thank you for doing that, Ryan. 52 00:03:15.970 --> 00:03:16.209 Alright. 53 00:03:16.209 --> 00:03:20.690 And for those of you joining for the first time, joining the webinar for the first time, welcome. 54 00:03:20.690 --> 00:03:22.069 It's a great way to, 55 00:03:22.610 --> 00:03:29.830 stay connected here with the BD community, but also for a way to kind of demonstrate and showcase some of the newer features that are built into the platform 56 00:03:30.235 --> 00:03:33.855 and how they can help you grow or sustain your community. 57 00:03:34.394 --> 00:03:37.135 We'll cover topics things like increasing traffic, 58 00:03:37.595 --> 00:03:40.254 converting regular visitors into paying members, 59 00:03:40.875 --> 00:03:46.015 improving the website's navigation and flow through some of the new design settings and things that we release. 60 00:03:46.290 --> 00:03:50.230 So if you have questions on any of these topics or anything about your 61 00:03:50.610 --> 00:03:55.030 BD or membership website, save them. We'll try to get to as many as we can, 62 00:03:55.410 --> 00:03:57.750 tour a little later in the webinar here. 63 00:03:58.625 --> 00:04:02.145 Okay, and we have a few BD lab updates. 64 00:04:02.145 --> 00:04:06.965 Again, I hope everyone had a good holiday break there the last week or so. 65 00:04:07.345 --> 00:04:10.645 Some new and upcoming items I can share with you today. 66 00:04:10.945 --> 00:04:14.550 They there is a new handy link in the admin dashboard. 67 00:04:14.850 --> 00:04:19.430 It's a quick link to go to all your sites. We can go there together here. 68 00:04:19.490 --> 00:04:21.350 In the top of your dashboard, 69 00:04:22.130 --> 00:04:26.850 you can see here we always have this drop down here and there was a link to see all your websites. 70 00:04:26.850 --> 00:04:28.125 It would take you to the, 71 00:04:28.525 --> 00:04:32.545 the website dashboard where you can then log into another site you may be managing. 72 00:04:33.165 --> 00:04:37.745 Now you don't have to click on this drop down to get to this button. It still works just the same. 73 00:04:37.885 --> 00:04:40.525 Right next to it is a link for all my sites. 74 00:04:40.525 --> 00:04:47.990 So so for some of our power users there or people who have, you know, more than one website, this can help you toggle between your sites a bit quicker. 75 00:04:50.370 --> 00:04:53.030 Alright. More speed updates are underway. 76 00:04:53.490 --> 00:04:58.630 Google Maps is something that loads with every page load. However, it's not always required. 77 00:04:59.264 --> 00:05:03.185 So we're gonna be improving some of the logic there. So the Google Maps, 78 00:05:03.505 --> 00:05:06.405 JavaScript and some of those other elements only load, 79 00:05:06.865 --> 00:05:09.505 when it's actually needed and requested on the page. 80 00:05:09.505 --> 00:05:12.480 That's gonna help improve page speed scores quite a bit. 81 00:05:12.720 --> 00:05:19.280 Same thing with form validation, you know we make sure that a proper email address is entered or a password and things like that. 82 00:05:19.280 --> 00:05:24.980 Those are all form validation actions and we don't really need to load those on every page load 83 00:05:25.325 --> 00:05:29.425 until a form is focused on when somebody clicks on a form. 84 00:05:29.965 --> 00:05:38.225 More lazy loading updates for images, that's gonna help with page speed scores and a few other updates are coming down the line as well. 85 00:05:38.440 --> 00:05:45.740 Probably in the next webinar, all of these that I've just mentioned here should be available, if not by the end of the year for sure at the end of this December. 86 00:05:47.080 --> 00:05:51.419 Webhooks have been a huge hit. Zapier and Pabbly and Integrately 87 00:05:51.720 --> 00:05:55.985 are all tools where you can connect webhook hook events. So if you wanna send your BD data 88 00:05:56.365 --> 00:05:58.225 out to third party solutions, 89 00:05:58.765 --> 00:06:00.945 we're creating more and more events, 90 00:06:01.565 --> 00:06:04.145 where you can send that information out right now. 91 00:06:04.365 --> 00:06:09.880 When members sign up, you can send that information out to third party solutions, when people subscribe to your newsletter, 92 00:06:10.500 --> 00:06:11.800 and things like that. 93 00:06:11.940 --> 00:06:16.980 Some newer webhook events that we're going to be releasing soon are your smart list. 94 00:06:16.980 --> 00:06:22.115 You'll be able to sync them and send your smart list data to third party solutions. 95 00:06:22.115 --> 00:06:24.855 So if you have a smart list of all your free members, 96 00:06:25.395 --> 00:06:29.975 you can click a button and send all that data to a third party of your choice. 97 00:06:30.515 --> 00:06:36.935 When members cancel within their member dashboard, there is an option there for them to close or cancel their account. 98 00:06:37.340 --> 00:06:41.340 It does cancel or close their account, but you can create a webhook event for that. 99 00:06:41.340 --> 00:06:47.599 So maybe you can send follow-up emails or just add those people to a specialized list on a third party platform, 100 00:06:48.139 --> 00:06:49.199 that you manage. 101 00:06:49.655 --> 00:06:59.355 Also, when you import members or manually add a member in the admin area, you'll be able to send that, member data, as a webhook, to a third party. 102 00:06:59.895 --> 00:07:02.075 Currently, just got released yesterday. 103 00:07:02.380 --> 00:07:06.000 Your post data. So if someone creates a job listing or an event, 104 00:07:06.540 --> 00:07:11.920 the data of that post can be sent to third parties. I'll show you guys that in a moment. 105 00:07:12.140 --> 00:07:14.535 As well as when a member changes their plan. 106 00:07:14.535 --> 00:07:18.875 So if a member is upgrading or downgrading their plan from inside their member dashboard, 107 00:07:19.175 --> 00:07:28.690 you'll be able to create a webhook event and send that data or action to a third party, usually to send follow-up emails or to store that record somewhere else. 108 00:07:28.690 --> 00:07:31.590 So lots of webhook events coming down the line. 109 00:07:32.450 --> 00:07:35.190 This was a suggestion from the previous webinar. 110 00:07:36.370 --> 00:07:39.490 With your forms, you're able to have a field label. 111 00:07:39.490 --> 00:07:42.310 The field label is something like enter first name. 112 00:07:43.125 --> 00:07:50.264 However, when you're displaying that on the public side of the site, you don't want it to say enter first name as the field label. 113 00:07:50.324 --> 00:07:54.504 You want it to say just like members first name and then the value. So 114 00:07:54.884 --> 00:07:57.384 when you have different display settings enabled 115 00:07:57.860 --> 00:08:05.320 like input view, display view, email view, you'll be able to set an alternate field label that displays in each of those scenarios. 116 00:08:06.100 --> 00:08:12.575 So the input view when members are inputting their name or whatever it might be like, you know, what is your hair color? 117 00:08:12.875 --> 00:08:17.775 You can say what is your hair color on the input view and on the public view, it can just say hair color, 118 00:08:18.155 --> 00:08:22.655 on the front of the website. So that should be pretty useful in coming down the line very soon. 119 00:08:23.130 --> 00:08:24.170 And then more to come. 120 00:08:24.170 --> 00:08:28.910 We are gonna be focusing on some updates around the community comments, the post comments. 121 00:08:29.370 --> 00:08:30.910 I can show you a few things, 122 00:08:31.210 --> 00:08:36.030 few screenshots that are coming for that. The first is when the member has badges, 123 00:08:36.735 --> 00:08:38.674 we're gonna show the badges 124 00:08:39.054 --> 00:08:41.714 right next to their name when they're leaving comments. 125 00:08:42.015 --> 00:08:48.995 So if they have any, if they're verified or you know whatever the badge might be, it has more clout when they're leaving comments. 126 00:08:50.030 --> 00:08:51.890 There's going to be a setting 127 00:08:52.350 --> 00:08:57.810 where you can enable star rating per post type. So maybe for your product posts, 128 00:08:58.190 --> 00:09:05.650 you want to allow people to leave comments but you also want them to choose an overall star rating that is, associated with that comment. 129 00:09:06.005 --> 00:09:10.425 So be you'll be able to, select the star rating and leave a comment. 130 00:09:10.805 --> 00:09:12.565 So that should be coming down the line soon. 131 00:09:12.565 --> 00:09:16.565 But maybe for blog articles, you just want comments not necessarily the star rating. 132 00:09:16.565 --> 00:09:22.399 So you'll be able to enable comments and then choose if the comment is going to also be with a star rating. 133 00:09:22.699 --> 00:09:25.120 So that should be pretty cool. Coming soon. 134 00:09:25.500 --> 00:09:28.720 And then there'll be an option to enable filtering 135 00:09:29.100 --> 00:09:30.079 for your comments. 136 00:09:30.300 --> 00:09:34.879 So if you're looking at comments underneath a blog article, you can search comments by keyword 137 00:09:35.394 --> 00:09:39.415 and then sort comments by oldest first, newest, most replied. 138 00:09:40.115 --> 00:09:46.855 Another one that we don't yet have in the queue but we will develop be developing later is upvoting and downvoting comments. 139 00:09:47.475 --> 00:09:49.575 So after this set of three updates 140 00:09:49.990 --> 00:09:59.370 is probably pushed, we'll let the dust settle a bit and then we'll see where we're at for enabling up voting and down voting for comments, giving it more of like a Reddit 141 00:09:59.750 --> 00:10:02.730 vibe and feel, for these for these comments. 142 00:10:03.875 --> 00:10:10.454 As mentioned in the previous webinar, probably coming in December and January, these next updates, newsletter reporting and segmenting. 143 00:10:10.595 --> 00:10:13.334 So the idea is you can send a newsletter, 144 00:10:13.635 --> 00:10:16.170 see who opened it, and then create a smart list 145 00:10:16.649 --> 00:10:21.630 based on that segment of users and send follow-up newsletters or emails as needed. 146 00:10:22.329 --> 00:10:28.410 Coupon codes for one off purchases is coming soon and also improved UI for creating email newsletters. 147 00:10:28.410 --> 00:10:31.149 I think we have a small handful of draggable blocks 148 00:10:31.775 --> 00:10:36.195 for newsletters. I think there's four of them, so we wanna add a few more for you guys there too, 149 00:10:36.655 --> 00:10:37.535 so you can create, 150 00:10:38.095 --> 00:10:39.955 design newsletters a bit easier. 151 00:10:40.495 --> 00:10:44.115 So those are some updates that are coming down the line, 152 00:10:44.649 --> 00:10:49.790 and we can move on to the tip of the week. And David, if it's okay, I'd like to pass it over, 153 00:10:50.330 --> 00:10:54.750 to you. We decided to do this tip of the week on how to create a drip email 154 00:10:55.209 --> 00:10:55.709 campaign 155 00:10:56.170 --> 00:10:58.350 for new member sign ups. Is that right? 156 00:10:58.855 --> 00:11:02.155 Yeah. That's right. So we thought we'd show how to do this utilizing 157 00:11:02.615 --> 00:11:03.115 Pabbly. 158 00:11:03.495 --> 00:11:10.155 And last week, we showed how to use our new Zapier integration to use Mailchimp with your website to create automatically 159 00:11:10.855 --> 00:11:21.140 up to date lists of your members and other people who have interacted with your site to send them specific newsletters depending on kind of which group or list they belong to. 160 00:11:21.360 --> 00:11:26.340 And so in this tip of the week, we wanted to show a Habbly integration that's possible. 161 00:11:26.634 --> 00:11:31.214 And this time, how to actually set up these drip email campaigns or email sequences, 162 00:11:31.915 --> 00:11:35.194 specifically to welcome new members of your website. 163 00:11:35.194 --> 00:11:38.640 But there's a lot of different use cases for this which we'll get into. 164 00:11:38.880 --> 00:11:48.160 Awesome and let me share this was the video we did the tip of the week using the Zapier to sync your brilliant directories data with Mailchimp. 165 00:11:48.160 --> 00:11:52.340 If you haven't seen this video it's pretty helpful and it's eye opening to what's possible. 166 00:11:52.944 --> 00:11:54.884 And today we're gonna be using another platform, 167 00:11:55.185 --> 00:12:01.985 Pabbly, which is very similar to Zapier and it allows you to sync your BD data to third party platforms as well. 168 00:12:01.985 --> 00:12:05.440 So here David, let's dive right into it here. Excellent. 169 00:12:05.440 --> 00:12:09.940 So, let's first start off by actually defining what a drip email campaign is. 170 00:12:10.160 --> 00:12:16.800 It's basically a series of automated emails that you send to people who have taken a specific action on your website. 171 00:12:16.800 --> 00:12:18.500 So, in other words, it's a targeted 172 00:12:18.995 --> 00:12:20.435 automated email sequence. 173 00:12:20.435 --> 00:12:27.175 It's not just one email that's sent out to somebody after they purchase a membership or sign up to your newsletter or something else. 174 00:12:27.315 --> 00:12:30.535 It's a sequence of emails that are sent to them. 175 00:12:30.595 --> 00:12:35.320 So the really beneficial thing about this is that you can choose when and how many emails 176 00:12:35.700 --> 00:12:38.520 to send to these people who have taken these specific actions 177 00:12:38.900 --> 00:12:41.880 on your website. So here on this slide, you can see an example 178 00:12:42.180 --> 00:12:45.320 kind of timeline of how something like this would work. 179 00:12:45.620 --> 00:12:48.920 It starts off with a specific action that's taken on your website. 180 00:12:49.145 --> 00:12:52.685 In this example, it's somebody who's joining a list, maybe your newsletter. 181 00:12:52.905 --> 00:12:59.565 But in our demo, we'll be showing you how to welcome new members with an email sequence so we can think in this example, 182 00:13:00.025 --> 00:13:02.765 somebody signed up for a membership on your website. 183 00:13:03.050 --> 00:13:12.350 You then send them the initial welcome email thanking them for their subscription, their membership, maybe giving them some some really quick brief information on what they can expect 184 00:13:12.730 --> 00:13:14.750 with their membership and from your website. 185 00:13:15.185 --> 00:13:20.404 Then you add in a time delay, maybe one day, two days before you send a second email. 186 00:13:20.545 --> 00:13:23.925 Maybe the second email is some tips and tricks, some insider information 187 00:13:24.464 --> 00:13:27.845 on how to get the most out of their membership with your website. 188 00:13:28.280 --> 00:13:34.280 And then you have a third email that you wanna send this new member on your site, but you don't wanna send it right away. 189 00:13:34.280 --> 00:13:36.540 You wanna put some time in between these emails. 190 00:13:36.680 --> 00:13:41.080 Make sure you're not bombarding them, overwhelming them, and make sure that they actually read these emails. 191 00:13:41.080 --> 00:13:42.700 So you add in a second delay, 192 00:13:43.115 --> 00:13:48.235 maybe another day to three days before that third email gets sent to this new member. 193 00:13:48.235 --> 00:13:53.535 And that third email, maybe you want to ask them to follow you on social media, join your Facebook group, 194 00:13:53.995 --> 00:14:03.100 or something else that would be appropriate or applicable for what it is you're trying to get them to do yeah and what's cool is you can make this go on indefinitely 195 00:14:03.480 --> 00:14:14.774 so as new members join and as you add more cool things for people to check out in your community you can just keep adding extensions or new things to the end of the drip email campaign 196 00:14:15.154 --> 00:14:34.209 so after a while you might have a very long drip email campaign that goes for six months you know you don't want to do emails every day but maybe every two weeks or once a month you're sending emails and it's all automated you're totally hands off and you can focus on other aspects of your business while still keeping in touch with your members with a steady pulse of emails 197 00:14:35.310 --> 00:14:43.845 that's right and you might be asking well why would we need to use Zapier or Pabbly or, you know, any other third party marketing tool 198 00:14:44.385 --> 00:14:48.565 to set something like this up when Brilliant Directories has built in email tools? 199 00:14:48.625 --> 00:14:52.805 Well, Brilliant Directories is great for automatically sending that initial 200 00:14:53.185 --> 00:14:58.000 single email, again in this example to a new member who's just signed up. 201 00:14:58.060 --> 00:15:00.399 When somebody signs up on your website for a membership, 202 00:15:00.860 --> 00:15:06.480 you choose which email template to send them as their welcome email or thank you email. 203 00:15:06.620 --> 00:15:12.845 But you'd want to use something like active campaign, HubSpot, or some other email marketing service. 204 00:15:13.305 --> 00:15:18.125 If you want to create this sort of drip email campaign or email sequence 205 00:15:18.505 --> 00:15:20.365 with time delays in between 206 00:15:20.769 --> 00:15:23.829 these various emails. So again, some use cases. 207 00:15:24.130 --> 00:15:25.829 What we'll be talking about specifically 208 00:15:26.370 --> 00:15:31.829 in this tip of the week is welcoming new member sign ups, but maybe you'd also want to set one up to encourage 209 00:15:32.130 --> 00:15:33.670 just your newsletter subscribers 210 00:15:34.165 --> 00:15:38.425 to actually purchase a membership on your website or maybe sign up for a free membership. 211 00:15:38.885 --> 00:15:49.959 Another use case which you would be able to do coming soon, not just yet, would be to maybe send a discount email or some other sort of emails to members who have actually canceled their membership on your website. 212 00:15:49.959 --> 00:15:52.060 Maybe you want to bring them back in the door. 213 00:15:52.279 --> 00:15:58.620 So maybe one email would would be to reiterate what they're missing out on by not having their membership on your website. 214 00:15:59.240 --> 00:16:02.425 Maybe another email could be a special discount, 215 00:16:02.805 --> 00:16:07.305 like a coupon code that you send these canceled members to try to bring them back in. 216 00:16:07.525 --> 00:16:11.785 Again, there's a lot of different use cases depending on, what your goals are. 217 00:16:12.005 --> 00:16:15.850 Maybe one might just be to stay top of mind with your new members. 218 00:16:15.850 --> 00:16:17.870 So maybe if somebody has been a member for 219 00:16:18.330 --> 00:16:29.834 six months or so, maybe you add in a delay six months after they sign up to start sending them an email maybe once a week, once every month, just about some additional tips, how to get the most out of their membership. 220 00:16:29.894 --> 00:16:38.235 Maybe if you have some really great performing blog articles, maybe you add those in to these emails that get sent out again just to stay top of mind. 221 00:16:38.450 --> 00:16:42.710 There's a lot of different ways you can utilize these time delayed email sequences 222 00:16:43.650 --> 00:16:46.310 yeah and what we're going to show today is 223 00:16:46.770 --> 00:16:50.710 you can use some third party emailing solutions like hubspot 224 00:16:51.615 --> 00:16:52.115 MailChimp, 225 00:16:52.415 --> 00:16:54.195 Constant Contact, Aweber, 226 00:16:54.895 --> 00:16:55.395 ConvertKit 227 00:16:55.855 --> 00:17:05.075 all those tools allow you to schedule and send email sequences with with time delays we're gonna show you the freeway using your own Gmail account 228 00:17:05.400 --> 00:17:15.099 in this example so this is like really basic if you're just starting out I'm looking for like the bare bones of something you can do I think this is something that everyone 229 00:17:15.400 --> 00:17:16.859 will be able to take actionable 230 00:17:17.160 --> 00:17:22.545 steps on so what we're gonna do is we're gonna use Pabbly today. Pabbly is a tool like Zapier. 231 00:17:22.545 --> 00:17:27.505 What both of those do is they allow you to sync your BD data with a third party solution. 232 00:17:27.505 --> 00:17:30.565 In this case, it's gonna be syncing your brilliant directories 233 00:17:31.105 --> 00:17:34.485 data on a free sign up with Gmail. So Gmail 234 00:17:34.785 --> 00:17:39.470 is free. It's important to know Pabbly and Zapier and other similar solutions. 235 00:17:39.470 --> 00:17:45.330 They do have nominal fees for using them, you know, somewhere under $30 or $20 a month. 236 00:17:45.390 --> 00:17:46.750 But if it's gonna help your, 237 00:17:47.310 --> 00:18:05.284 the way that you're connecting with members and it's going to provide some type of return on investment or save you time in another aspect of your business, they're definitely well worth the cost, of the 10 or 20 or $30 per month, that they cost to create these connections between your BD site and other platforms. 238 00:18:05.770 --> 00:18:08.830 So let's dive into this and see how to 239 00:18:09.130 --> 00:18:13.630 send a drip email campaign to new member sign ups using Pabbly. 240 00:18:13.850 --> 00:18:16.830 So what we have here is I'll go to the Pabbly dashboard. 241 00:18:17.530 --> 00:18:20.030 So we just have a free Pabbly account. 242 00:18:20.735 --> 00:18:26.355 And with the free account, they let you have like a hundred tasks or that, you know, things that happen. 243 00:18:26.655 --> 00:18:29.075 What you're gonna use is is Pabbly connect 244 00:18:29.535 --> 00:18:34.335 and what you want to do is create a new workflow and I've created a workflow here. 245 00:18:34.335 --> 00:18:36.399 Let me show this work flow first 246 00:18:37.100 --> 00:18:38.640 and then we can 247 00:18:39.019 --> 00:18:43.120 look to see what's happening so I've created the webhook and we'll do this again together 248 00:18:43.659 --> 00:18:52.975 the webhook is when a new member signs up for free get the data and that's what this webhook is doing it's getting the data then there's a delay for one minute 249 00:18:53.515 --> 00:19:02.095 then we send a gmail email from our gmail account that we connected to Pabbly so it's gonna send an email and it tells the the member what to do first 250 00:19:02.570 --> 00:19:03.770 And then there's another delay. 251 00:19:03.770 --> 00:19:14.890 In this example, I just did one minute delays because I want us I want everyone to see all the emails coming in, but obviously you may want to delay for a day or twenty minutes or something like that, whatever makes sense. 252 00:19:14.890 --> 00:19:18.465 But we're doing three emails back to back and they're gonna be a minute 253 00:19:19.025 --> 00:19:22.404 apart. So the first email is what to do first 254 00:19:23.825 --> 00:19:24.325 and 255 00:19:24.705 --> 00:19:35.600 I checked both Zapier and Pabbly and, you know, with the email you can choose who the recipient is, their name and email address and you pull this data from the form that was submitted. 256 00:19:36.220 --> 00:19:38.480 The sender's name that's gonna be you, 257 00:19:39.020 --> 00:19:49.825 the sender's email address that's the in this case the Gmail address that was connected for this so we created a dummy gmail account jason one nine nine gmail dot com just for this example in the webinar 258 00:19:50.125 --> 00:19:55.265 and then there's the email content so this is this is what it is so both Zapier and Habley 259 00:19:55.645 --> 00:20:06.640 they don't have text editors for their emails but they do provide links to where you can just copy and paste you can create your email and then paste the code here so what I did is I clicked here 260 00:20:07.019 --> 00:20:12.559 and it kind of took me to this weird place that that Pavlou recommends and what I did is I just created 261 00:20:13.424 --> 00:20:21.524 my own email here so I will I use the text editor on the left and I just wrote whatever I wanted and then I just copied their code 262 00:20:21.825 --> 00:20:25.125 and put it into Pavly's email content area 263 00:20:25.745 --> 00:20:26.220 here. 264 00:20:26.780 --> 00:20:26.940 Yeah. 265 00:20:26.940 --> 00:20:34.220 It kinda does suck that they don't have, their own text editor to use, but both Zapier and Pabbly are are working that way. 266 00:20:34.220 --> 00:20:36.960 However, in my test, it did work fine. I just 267 00:20:37.340 --> 00:20:41.440 with my logo image at the top and I just kinda use the editor to 268 00:20:41.755 --> 00:20:49.375 put links and everything that I needed and the emails are looking fine and sending fine so we'll see an example of what that looks like. 269 00:20:49.434 --> 00:20:53.855 So we did that and we delayed for a minute we asked them to join our Facebook group 270 00:20:54.280 --> 00:20:58.140 delayed for another minute and here's the cool thing then we check 271 00:20:58.520 --> 00:21:06.620 if they're a free member sign up because this this works for any member member sign up on the site we check if the subscription ID was 3 272 00:21:07.205 --> 00:21:12.905 and if the subscription ID was 3, that's the free plan on our website. We send them an upgrade offer 273 00:21:13.365 --> 00:21:15.625 and the upgrade offer is an email. 274 00:21:15.765 --> 00:21:20.610 Again it sucks that it's that it's like this but we can see what the upgrade offer is here that I've done. 275 00:21:20.610 --> 00:21:23.429 It says unlock more, become a premium member, 276 00:21:23.809 --> 00:21:27.990 you know, and whatever we want to put featured on home page benefit 234. 277 00:21:28.049 --> 00:21:32.370 And then we're linking to the upgrade page in their member account. 278 00:21:32.370 --> 00:21:35.270 So in this case, it's going to be, the website's URL, 279 00:21:35.865 --> 00:21:40.685 account upgrade and the number one that's to upgrade to a premium member plan. 280 00:21:41.385 --> 00:21:46.765 So let's take a look at this. Let's take a step back now that we see the sequence we're creating. 281 00:21:48.409 --> 00:21:51.789 To get started with something like this, you would just create a workflow, 282 00:21:53.049 --> 00:21:54.649 and we'll call this, 283 00:21:55.130 --> 00:21:56.590 new sign ups workflow. 284 00:21:59.690 --> 00:22:02.269 And what we would do is we want to create a webhook, 285 00:22:03.914 --> 00:22:08.735 and all we need to do is copy this URL that Pabbly is giving us we'll click copy 286 00:22:11.195 --> 00:22:23.519 okay we've copied it now it's waiting for us to submit a new sign up to become a new member to fill out the form so what we need to do is go to our bd admin area we'll go to developer hub and if you remember I copied that link we'll go to webhooks 287 00:22:25.740 --> 00:22:33.095 and I can apply the same webhook actually this is something we learned in the previous webinar both for paid and free sign ups. 288 00:22:33.155 --> 00:22:37.335 So I'm going to paste the webhook here and make sure it's enabled 289 00:22:38.995 --> 00:22:41.255 and we'll go ahead and save the changes. 290 00:22:44.080 --> 00:22:48.720 Great. So we're still here at Pabbly. They're waiting for waiting for a webhook response. 291 00:22:48.720 --> 00:22:51.460 So we're gonna go ahead and sign up as a free member here. 292 00:22:52.240 --> 00:22:55.919 And I did save the webhook here, the link, and it's all enabled. 293 00:22:55.919 --> 00:23:01.184 So when I sign up as a free member, it should connect in to Pabbly. So we'll do Jason 294 00:23:01.804 --> 00:23:05.505 and we'll use the test the gmail account we created Jason Moore 295 00:23:06.445 --> 00:23:09.265 and the email will be Jason Moore 296 00:23:10.205 --> 00:23:12.945 and we'll go ahead and create my profile. 297 00:23:13.780 --> 00:23:18.360 Let's go back to padlet real quick and see if it's it's waiting for the webhook response 298 00:23:19.059 --> 00:23:19.720 the test 299 00:23:20.580 --> 00:23:23.480 and let's see if it catches it there we go it says 300 00:23:23.940 --> 00:23:33.105 it figured it out so the subscription ID is three that's the ID of my free plan on my site and it has all the information that was submitted with the, with the sign up. 301 00:23:33.105 --> 00:23:34.485 It has the sign up date. 302 00:23:35.425 --> 00:23:39.285 The IP address has my name Jason Moore, Jason Moore ninety nine. 303 00:23:39.985 --> 00:23:42.405 And let's quickly go look at, 304 00:23:42.865 --> 00:23:44.810 this is my the sample gmail inbox. 305 00:23:44.810 --> 00:23:49.070 So this is the email that comes from the brilliant directories platform, the welcome email here. 306 00:23:49.610 --> 00:23:52.990 So we'll go ahead and check this out. I'm just gonna verify my email. 307 00:23:53.530 --> 00:23:57.310 Okay, and so I'm logged into my BD account. Now we have a one minute delay 308 00:23:57.770 --> 00:23:58.830 in that previous 309 00:23:59.355 --> 00:24:01.695 workflow that we created in Pavly to 310 00:24:02.155 --> 00:24:03.855 send to send the email. 311 00:24:04.395 --> 00:24:08.175 So what I'm going to do is what you would do next is choose your next application. 312 00:24:08.875 --> 00:24:12.175 I'm going to do a delay now that we know that it's synced up 313 00:24:13.620 --> 00:24:15.640 and we're going to delay for 314 00:24:15.940 --> 00:24:16.760 twenty minutes. 315 00:24:19.300 --> 00:24:22.920 In twenty minutes, we want to send them an email on what to do next. 316 00:24:23.620 --> 00:24:27.320 We're going to delay twenty minutes and then add another action step 317 00:24:29.995 --> 00:24:31.135 This will be Gmail. 318 00:24:31.435 --> 00:24:35.195 We wanted to send an email coming from our Gmail account. It could be your business email. 319 00:24:35.195 --> 00:24:39.935 It doesn't have to be your Gmail email because you can hook different emails up to your Gmail account. 320 00:24:40.235 --> 00:24:42.175 What we're going to do is send an email 321 00:24:44.200 --> 00:24:45.419 and we're going to connect. 322 00:24:46.039 --> 00:24:49.100 We should have an existing, here we go, jason test Gmail. 323 00:24:49.799 --> 00:24:51.100 We'll connect that one. 324 00:24:53.240 --> 00:25:02.405 The recipient's name and who is this email going to go to, and we obviously want to use a value that was part of the form submission so we did collect the first name 325 00:25:03.665 --> 00:25:07.365 so recipients name we could do first name and last name 326 00:25:10.049 --> 00:25:16.710 recipients email we want it to be the email it's going to go to the person who filled out the form so it's jason moore ninety nine 327 00:25:17.010 --> 00:25:22.630 the sender name that's you now you you can just use plain text here so you could say this is coming from 328 00:25:23.635 --> 00:25:24.695 Brilliant Directories, 329 00:25:26.195 --> 00:25:27.175 and the sender 330 00:25:27.555 --> 00:25:31.495 email can be, you know, no reply or it could be, you know, 331 00:25:32.434 --> 00:25:39.140 jason at or whatever you want it to be. We can do events@brilliantdirectories.com. 332 00:25:44.880 --> 00:25:48.100 That's fine. And the same with the reply to email address. 333 00:25:48.720 --> 00:25:51.860 And then the subject, it could be whatever subject. It could say 334 00:25:53.145 --> 00:25:57.325 hi and what's cool is you can do you can do hi first name 335 00:25:59.945 --> 00:26:01.725 and welcome to our site 336 00:26:03.785 --> 00:26:08.130 and then the content again this is what kind of sucks is they don't have the text editor here but 337 00:26:08.690 --> 00:26:14.950 you can go ahead and use the text editor link they give you and just style it the way you want it and copy 338 00:26:15.410 --> 00:26:16.710 all this stuff here 339 00:26:18.370 --> 00:26:19.350 into here 340 00:26:20.825 --> 00:26:23.725 and you're all done. You can save and send test requests. 341 00:26:28.985 --> 00:26:34.265 And that says that it was sent. Let's check my inbox here. There we go. So that was from the test. 342 00:26:34.265 --> 00:26:36.510 It says, Hi Jason, welcome to our site. 343 00:26:36.750 --> 00:26:45.410 And it says here's the email that I made with the text editor this is saying unlock more become a premium member this was the upgrade email let's go ahead and click this 344 00:26:46.510 --> 00:26:51.650 and it has taken me to my account to my upgrade page I just got this link 345 00:26:52.414 --> 00:26:53.794 from change my plan 346 00:26:56.174 --> 00:26:57.875 membership plan one continue 347 00:26:58.495 --> 00:27:09.690 and this was the link that I used in the upgrade email I just took I just went to the upgrade page in the dashboard and I put that in the email template so it takes me right here to go ahead and upgrade my account. 348 00:27:10.549 --> 00:27:13.049 Now let's do this what I did was to be quick 349 00:27:15.190 --> 00:27:16.809 is I cloned this one 350 00:27:18.070 --> 00:27:18.890 three times 351 00:27:20.005 --> 00:27:24.265 and then afterwards I put the delays in between so I cloned the step 352 00:27:26.485 --> 00:27:31.544 and I gave him a different nickname so this is gmail so this would be like join facebook group 353 00:27:33.400 --> 00:27:38.380 Updated that and then of course I updated the subject and the the content. 354 00:27:38.920 --> 00:27:47.020 What's cool is if you just want to if you get something that's working well in this editor that they give you, you can always click on tools source code 355 00:27:47.655 --> 00:27:55.595 and click on okay and you can just paste your default make your edits and then you can do that over and over again so if you close this 356 00:27:55.975 --> 00:28:00.395 and need to kind of see what all this gibberish is in their text editor 357 00:28:00.935 --> 00:28:02.475 just copy it from here 358 00:28:03.050 --> 00:28:08.330 tools, source code, paste it in here. Now you can use any other text editor online. 359 00:28:08.330 --> 00:28:09.690 Again, I can't repeat this enough. 360 00:28:09.690 --> 00:28:14.570 They should definitely have a text editor in Pavly and Zapier for this instead of sending you somewhere else to do it. 361 00:28:14.570 --> 00:28:19.525 You can even do it in your BD account when you're creating emails with the email template 362 00:28:20.225 --> 00:28:20.965 thing there. 363 00:28:21.265 --> 00:28:26.885 What I did is I had cloned this three times, made the changes I wanted to to the subject lines and things like that. 364 00:28:26.945 --> 00:28:29.205 Then in between these, you can add the delays. 365 00:28:31.289 --> 00:28:32.830 The delay would be here. 366 00:28:36.010 --> 00:28:37.950 Let's say we want to delay for 367 00:28:38.409 --> 00:28:39.070 a day, 368 00:28:40.330 --> 00:28:41.070 one day, 369 00:28:42.434 --> 00:28:47.815 and then we go to the next one in between these two we'll add a delay maybe we'll do five days 370 00:28:52.115 --> 00:28:52.774 and then 371 00:28:53.794 --> 00:28:57.014 what I did is to check if it's a free sign up 372 00:28:57.840 --> 00:29:02.340 is let's say you wanted to do another one you can well let's clone this first 373 00:29:03.760 --> 00:29:06.260 okay so let's say we wanted to send another email 374 00:29:06.799 --> 00:29:12.580 so now we have two emails what we can do is an if statement and to do like an a conditional if statement 375 00:29:13.125 --> 00:29:14.265 they call that 376 00:29:16.085 --> 00:29:16.745 a filter 377 00:29:17.845 --> 00:29:21.945 so we could put a filter and it's gonna check only continue if 378 00:29:23.285 --> 00:29:25.545 and the subscription value equals 379 00:29:26.005 --> 00:29:26.505 three 380 00:29:26.965 --> 00:29:28.585 and we can save and test 381 00:29:29.660 --> 00:29:39.760 and in the example I did that's that test sign up that I did it was for a free sign up we see condition is true but if they had signed up for another plan maybe subscription ID four 382 00:29:40.460 --> 00:29:49.185 and it's gonna test to see condition is false so if this was a subscription ID four sign up maybe it's your bronze plan or something else 383 00:29:49.885 --> 00:29:59.370 that they wouldn't they wouldn't pass this filter here but in this case we're going to do if they're a free sign up and we'll send a test that's subscription plan three 384 00:30:00.150 --> 00:30:05.050 and we'll go ahead and save that and then this one will send again the upgrade email 385 00:30:05.910 --> 00:30:06.890 in this conditional 386 00:30:07.270 --> 00:30:07.770 step 387 00:30:08.815 --> 00:30:14.915 and we'll save the changes there and of course we can update the subject line and content of this email. 388 00:30:15.535 --> 00:30:17.955 Now this is how I set it up pretty quickly 389 00:30:18.335 --> 00:30:21.715 let's go to my other workflow because I actually did create 390 00:30:22.370 --> 00:30:22.870 individual 391 00:30:23.250 --> 00:30:24.850 emails that that are, 392 00:30:25.330 --> 00:30:30.130 that look good kind of with the Gmail thing. So let's go to the welcome email series. 393 00:30:30.130 --> 00:30:33.590 This was the original one that I created. Let's copy this again 394 00:30:34.050 --> 00:30:35.910 and put this back as the webhook 395 00:30:36.290 --> 00:30:36.790 link 396 00:30:38.785 --> 00:30:40.645 because this one was all set up perfectly. 397 00:30:42.705 --> 00:30:46.165 Okay great so what we'll do is we will do another 398 00:30:46.705 --> 00:30:52.565 free sign up here and we'll see these emails start rolling in so let me delete everything here in my inbox 399 00:30:53.170 --> 00:30:54.630 and we'll join the site 400 00:30:55.010 --> 00:30:55.510 again. 401 00:30:56.290 --> 00:30:57.350 So let's go 402 00:30:57.810 --> 00:30:59.270 to free sign up here. 403 00:31:00.130 --> 00:31:04.950 Okay. Check out. See the ID here is the three. So this is a free sign up and we'll do jason 404 00:31:06.210 --> 00:31:10.775 moore and jasonmoore99@gmail.com. 405 00:31:11.395 --> 00:31:20.054 And what I like about if you're just using Gmail is the the third other third parties are are better like Mailchimp or HubSpot, but you do have to pay for those at some point. 406 00:31:20.195 --> 00:31:24.519 So if you just wanna get started and you wanna send, like, three, four emails to your new 407 00:31:24.899 --> 00:31:29.299 members this is a great way to do it quick and easy. So I just signed up as a free member again. 408 00:31:29.299 --> 00:31:32.519 I got my welcome email and of course you can customize this email, 409 00:31:32.820 --> 00:31:35.240 more than the the default that it comes with, 410 00:31:35.620 --> 00:31:38.679 with the BD site. Here's Jason Moore 411 00:31:39.095 --> 00:31:44.555 and what's cool is if you go to Pabbly and look at history it can tell you that there's somebody in this, 412 00:31:45.095 --> 00:31:47.595 the email series and I've completed two steps. 413 00:31:48.615 --> 00:31:50.155 I'm in the one minute delay 414 00:31:50.695 --> 00:31:54.315 right now so that should finish real quick. Let's refresh the page. 415 00:31:55.150 --> 00:31:57.730 Here's my inbox right now just this email. 416 00:31:58.750 --> 00:32:01.790 There it is. Here's it's been one minute and I just got this email. 417 00:32:01.790 --> 00:32:07.090 Now this is a good email to maybe come fifteen minutes after their the initial email. 418 00:32:07.205 --> 00:32:11.225 Says hi Jason and you can see the name is in there here's what to do next 419 00:32:11.765 --> 00:32:14.505 and what we have here is we have our logo 420 00:32:15.125 --> 00:32:18.505 thanks for joining our site again I just used that text editor 421 00:32:18.965 --> 00:32:19.465 and 422 00:32:19.789 --> 00:32:21.390 you know it's great to have you with us. 423 00:32:21.390 --> 00:32:24.049 First things first, let's make sure you complete your profile. 424 00:32:24.110 --> 00:32:32.450 And this is just an image with a play button on it but this is this can link to maybe a page you have on your site that tells new members 425 00:32:32.750 --> 00:32:36.645 what to do now that they've just gotten started. So you can click this link. 426 00:32:36.645 --> 00:32:39.765 I just have it going to the Brilliant Directories homepage for now. 427 00:32:39.925 --> 00:32:46.345 But it can go to a page that's maybe like no index, like Google's not indexing it and it's only for new members. 428 00:32:46.565 --> 00:32:49.545 You can certainly have this link to a page like that. 429 00:32:49.620 --> 00:32:57.559 And what it's cool is here again just to open your eyes it says if you ever need assistance with our site or interested in how to get featured on our homepage 430 00:32:58.260 --> 00:33:02.020 ding ding just reply back to this email we'll be happy to help. 431 00:33:02.020 --> 00:33:09.715 So these follow-up emails the strip emails can get them to engage with you more than just the initial welcome email that is sent 432 00:33:10.015 --> 00:33:16.035 and I think it's been another minute almost yep here's another minute this one says join our Facebook group 433 00:33:16.630 --> 00:33:19.669 Again this could be a day later it tells them to join the Facebook group. 434 00:33:19.669 --> 00:33:23.270 We don't want to overwhelm people on the same day, but I use the same template. 435 00:33:23.270 --> 00:33:28.070 I had the logo up there, some text in bold. It's great to stay connected with the community. 436 00:33:28.070 --> 00:33:32.414 Just click the link below and this takes you to our Facebook group. 437 00:33:32.414 --> 00:33:34.015 This could take you to somewhere else. 438 00:33:34.015 --> 00:33:39.875 Maybe you're using Twitter or somewhere else to connect with your members or a part of your site you want them to check out. 439 00:33:40.095 --> 00:33:42.755 So this is what we did in this follow-up email. 440 00:33:43.215 --> 00:33:48.350 And here we go. Here's the third email. Hi Jason. Upgrade and save 20%. 441 00:33:48.809 --> 00:33:52.030 And says unlock more, become a premium member. 442 00:33:52.170 --> 00:33:56.030 And, you know, I just listed some generic benefits here. You can add images, 443 00:33:56.410 --> 00:33:57.530 you know, things like that. 444 00:33:57.530 --> 00:34:01.425 Whatever the text editor lets you what lets you add when you're creating these emails. 445 00:34:01.585 --> 00:34:06.485 Then it says click here to upgrade now. And of course as I mentioned to you I just directly linked 446 00:34:06.865 --> 00:34:09.844 to the page in their account to upgrade to that, 447 00:34:10.225 --> 00:34:13.045 premium plan, just to make things easier. 448 00:34:13.520 --> 00:34:19.139 So we can see here that's the end of the series, but we can see here this is the email from Brilliant Directories 449 00:34:19.839 --> 00:34:21.380 and this is the email, 450 00:34:21.839 --> 00:34:26.980 from the drip sequence using Gmail, which is free to to connect with. And 451 00:34:27.405 --> 00:34:32.145 I did have Zapier open here and this is how you would create, 452 00:34:33.005 --> 00:34:33.824 send Gmail. 453 00:34:34.445 --> 00:34:37.344 So you would catch the hook in a very similar fashion 454 00:34:37.725 --> 00:34:40.225 and what you can do is you can add a delay 455 00:34:41.289 --> 00:34:44.349 just the same delay by Zapier and it's very similar. 456 00:34:44.809 --> 00:34:45.789 You just choose, 457 00:34:46.489 --> 00:34:47.549 delay four 458 00:34:50.089 --> 00:34:51.630 delay four and you choose, 459 00:34:52.329 --> 00:34:53.549 the value one 460 00:34:54.984 --> 00:34:55.885 and day. 461 00:34:55.945 --> 00:35:01.725 It's a little more a little tech techie there, but for one day you can delay that and then add another 462 00:35:02.345 --> 00:35:06.525 Gmail right after that. So very similar for Zapier and for, 463 00:35:06.984 --> 00:35:08.125 Pabbly there. 464 00:35:09.869 --> 00:35:17.170 And what we'd like to do now is pass it over to you guys if you have any questions about the tip of the week, any of the upcoming updates, anything about your sites, 465 00:35:17.470 --> 00:35:24.609 maybe we went over something too quickly, you have a question about your own site, we will call on you and see if we can answer some questions here. 466 00:35:24.855 --> 00:35:25.595 Alright. Hamid. 467 00:35:26.295 --> 00:35:29.994 How are you, Hamid? I'm well. Thank you. So excited to be here. 468 00:35:30.135 --> 00:35:34.395 I had just a question about the website. You've been working on it for a while now. 469 00:35:34.775 --> 00:35:38.055 I know we have we have looked at the different strategies to increase the, 470 00:35:39.200 --> 00:35:41.700 membership or at least bring some new members. 471 00:35:42.319 --> 00:35:45.460 But seems like we have hit a plateau. Like, we can't 472 00:35:45.760 --> 00:35:48.660 we have done email marketing. We have done even, like, a YouTube 473 00:35:49.200 --> 00:35:53.920 channel for it and all that. So just to know what else to do to to prop up, 474 00:35:54.695 --> 00:35:58.695 the membership. Do you mind if we take a look at your site? Oh, please go ahead. Yeah. 475 00:35:58.695 --> 00:36:03.115 It's, www.houseadvisers.ca. 476 00:36:03.255 --> 00:36:06.235 Okay. Here we are on your homepage. 477 00:36:07.760 --> 00:36:08.900 Okay. What is 478 00:36:09.520 --> 00:36:12.099 Real Estate Redefined best home experts? 479 00:36:13.119 --> 00:36:14.420 Search home experts, 480 00:36:15.520 --> 00:36:16.020 contractors, 481 00:36:16.560 --> 00:36:17.060 mortgages, 482 00:36:17.520 --> 00:36:19.540 realtors, lawyers. Okay. 483 00:36:20.625 --> 00:36:21.845 I understand that. 484 00:36:24.465 --> 00:36:26.325 Feature okay. I I think 485 00:36:27.185 --> 00:36:32.405 how have you been doing with getting the member signed up versus getting the consumers to use the site? 486 00:36:33.050 --> 00:36:33.690 Let's see. 487 00:36:34.250 --> 00:36:35.850 We have problem with both of them. 488 00:36:35.850 --> 00:36:40.430 So, the members, we have been reaching out directly, like, via email marketing. 489 00:36:40.490 --> 00:36:42.270 So we have been emailing them and, 490 00:36:43.130 --> 00:36:45.495 center of influence, and we have been trying to 491 00:36:45.975 --> 00:36:48.155 do and take some ads. But that's been 492 00:36:48.455 --> 00:36:50.475 that's been really not going anywhere. 493 00:36:51.095 --> 00:36:57.355 Okay. So what I think and Patrick Burnell from Project Pat has has mentioned this before. 494 00:36:57.920 --> 00:37:04.180 I think you're falling into the trap of you don't know whether, and we'll use your homepage as an example, 495 00:37:04.560 --> 00:37:06.580 you don't know whether to cater to 496 00:37:07.520 --> 00:37:14.485 the consumer more or to the potential house advisor expert that you want to join the site. 497 00:37:15.185 --> 00:37:19.265 I see because I see like membership here, but then I see mortgage calculator here. Right? 498 00:37:19.265 --> 00:37:20.885 Because it's geared towards both 499 00:37:21.985 --> 00:37:26.165 the professional and it's geared toward the consumer who who needs information. 500 00:37:26.420 --> 00:37:27.880 We put that there just 501 00:37:28.260 --> 00:37:30.840 primarily to get them attracted to Right. 502 00:37:31.300 --> 00:37:32.420 Now realtor.com 503 00:37:32.420 --> 00:37:36.660 has done a huge makeover. They're trying to be little, oh, go ahead. Sorry. Yeah. 504 00:37:36.660 --> 00:37:42.195 We even put a little place where they can put their their projects so that we can increase the traffic. 505 00:37:42.195 --> 00:37:47.095 That was our idea to bring them bring them in so that they can use the site for whatever. 506 00:37:47.475 --> 00:37:53.395 And so we we tried to, like, brainstorm to get to get as many reasons for them to come to the site as possible. 507 00:37:53.395 --> 00:37:56.560 So if it's not for house advisers, for example, a professional 508 00:37:56.940 --> 00:37:57.840 home renovators, 509 00:37:58.620 --> 00:38:00.720 they could be looking into some other information 510 00:38:01.100 --> 00:38:04.400 and whatnot. So so I guess we've been trying to do too much. 511 00:38:04.860 --> 00:38:09.020 Yes. So the the example I was gonna say, realtor and realtor.com 512 00:38:09.020 --> 00:38:13.545 was actually on its way out. They got a a huge they totally rebranded. They're trying to be, 513 00:38:14.025 --> 00:38:18.505 like Zillow now for finding a home. Yeah. They realize that that's where or Redfin or whatever. 514 00:38:18.505 --> 00:38:19.405 But besides 515 00:38:19.865 --> 00:38:21.085 that, the point is 516 00:38:21.865 --> 00:38:25.085 they they are consumer facing sites first. 517 00:38:25.930 --> 00:38:27.710 We only see a small 518 00:38:28.250 --> 00:38:30.030 button here that says advertise. 519 00:38:31.290 --> 00:38:36.110 Anything geared towards the professionals is usually in the fine print or in the footer 520 00:38:36.650 --> 00:38:37.870 here for homeowners, 521 00:38:38.285 --> 00:38:42.225 for realtors, you know, that these are the services they have for the professionals. 522 00:38:42.925 --> 00:38:46.545 So two things. One is I would focus your entire homepage 523 00:38:47.245 --> 00:38:48.705 on the consumer experience. 524 00:38:49.405 --> 00:39:02.880 When the advisors see when the advisors see that it actually puts your website into context that you are serving the consumers and by default they're gonna want to be a part of that community because they see that the site is geared towards that. 525 00:39:02.880 --> 00:39:03.940 It just inherently 526 00:39:04.480 --> 00:39:05.300 makes sense. 527 00:39:05.680 --> 00:39:06.500 Number two, 528 00:39:07.665 --> 00:39:08.165 what 529 00:39:09.025 --> 00:39:14.085 it says best home experts, but what's the benefit of finding the best home experts? 530 00:39:15.105 --> 00:39:19.365 What's gonna happen by by using this site? What what what are you alleviating 531 00:39:19.905 --> 00:39:20.805 for the consumer? 532 00:39:22.119 --> 00:39:24.380 For the consumers, we are alleviating the, 533 00:39:24.760 --> 00:39:27.820 pain of not to have to go to different places 534 00:39:28.280 --> 00:39:30.599 to find, let's say, if you have a project, and we, 535 00:39:31.400 --> 00:39:37.285 let's say, you do a rental project for bathroom or whatever. Mhmm. So you've got the resources here. 536 00:39:37.585 --> 00:39:38.885 And at the same time, 537 00:39:39.905 --> 00:39:43.765 so they're not to go too many places to to find the the contractors. 538 00:39:44.785 --> 00:39:45.825 And that's one. 539 00:39:45.825 --> 00:39:50.430 And and number two is that the consumer can actually in the market we are in right now, 540 00:39:50.890 --> 00:39:53.630 they have the capacity to market their own property. 541 00:39:54.250 --> 00:39:56.830 So we were trying to do that as well for them. 542 00:39:57.050 --> 00:40:00.830 So they can list, anybody with smartphone, they can take few pictures, 543 00:40:01.130 --> 00:40:02.030 create a listing, 544 00:40:02.445 --> 00:40:03.405 and where they go. 545 00:40:03.405 --> 00:40:08.545 So we try to empower them that way and also make renovation for them kinda like streamline and easy. 546 00:40:10.045 --> 00:40:11.185 Okay. So that's 547 00:40:11.485 --> 00:40:13.985 okay. So few things here. Okay. 548 00:40:15.165 --> 00:40:17.005 One is your site needs to have 549 00:40:17.829 --> 00:40:19.930 instead of both best home experts, 550 00:40:20.309 --> 00:40:23.849 find the best home experts to alleviate some kind of 551 00:40:25.589 --> 00:40:27.430 a pain point, right? Yeah. 552 00:40:27.430 --> 00:40:34.155 So you need to, I would figure out what that text needs to be and put an emotional benefit of using your site here. 553 00:40:34.775 --> 00:40:37.195 The second thing the second thing is, 554 00:40:38.055 --> 00:40:39.995 and I know they're all related to 555 00:40:40.455 --> 00:40:43.595 homes and houses, but it seems that there's two different 556 00:40:44.055 --> 00:40:47.195 channels. One is the contractors, which is for renovations. 557 00:40:48.290 --> 00:40:50.390 Then there's then there's real estate 558 00:40:50.770 --> 00:40:52.710 where you want a realtor, 559 00:40:54.369 --> 00:40:56.230 you know whatever you spell it, realtor, 560 00:40:56.850 --> 00:40:57.350 lawyer, 561 00:40:59.090 --> 00:41:02.210 home stager if you're selling your house, you know, things like things like that. 562 00:41:02.210 --> 00:41:03.670 So mortgage broker, yeah. 563 00:41:04.665 --> 00:41:06.365 More, yeah if you're looking for, 564 00:41:06.825 --> 00:41:10.765 well you have real estate gets into two things. One is selling your house, 565 00:41:11.545 --> 00:41:14.365 and selling your house you you really need an agent 566 00:41:14.665 --> 00:41:15.165 and 567 00:41:15.545 --> 00:41:16.445 you know maybe 568 00:41:16.745 --> 00:41:20.720 a home stager. So that's that those are the things. But if you're buying a house, 569 00:41:21.660 --> 00:41:22.880 that's when you need, 570 00:41:23.820 --> 00:41:24.480 a broker, 571 00:41:25.020 --> 00:41:27.120 you know, or or or, you know, whatever, 572 00:41:27.740 --> 00:41:33.425 and an agent. So what I think you need to do, you're you're putting everything in the same bucket, 573 00:41:34.365 --> 00:41:37.745 and you might want to create more of an app like experience 574 00:41:38.285 --> 00:41:39.265 where Okay. 575 00:41:39.565 --> 00:41:43.505 People come and you can use the the design blocks for this. 576 00:41:43.965 --> 00:41:44.625 Let me 577 00:41:45.930 --> 00:41:48.190 let me see if I have an example. 578 00:41:49.210 --> 00:41:53.310 Let me just go to the admin here. So what what you can do is on the home page 579 00:41:53.849 --> 00:41:56.589 you ask people what are you looking to do, right? 580 00:41:57.050 --> 00:41:57.550 And 581 00:41:58.089 --> 00:41:59.710 buy a house, sell a house, 582 00:42:00.195 --> 00:42:03.895 You know, what you can do is you wanna renovate my house. Right? So 583 00:42:04.275 --> 00:42:06.915 you can get let me give you the right design block here. 584 00:42:07.155 --> 00:42:10.775 You know, you can do something like this or maybe the three one. 585 00:42:11.475 --> 00:42:12.535 You know, you say, 586 00:42:13.395 --> 00:42:14.295 buy a home, 587 00:42:15.390 --> 00:42:16.369 sell my home, 588 00:42:16.829 --> 00:42:17.150 you know 589 00:42:17.869 --> 00:42:19.089 Yeah. Renovate. 590 00:42:20.750 --> 00:42:21.250 And 591 00:42:22.190 --> 00:42:23.730 and then these will link 592 00:42:24.270 --> 00:42:25.569 to maybe another funnel, 593 00:42:26.030 --> 00:42:33.555 you know, I don't know what, but making it more like an app experience where they're they're funneling into the area of the site they need to get to. 594 00:42:33.555 --> 00:42:34.055 Okay. 595 00:42:34.355 --> 00:42:35.415 Makes sense. Okay. 596 00:42:36.115 --> 00:42:37.974 And and then when you when you're pitching 597 00:42:38.355 --> 00:42:40.994 an expert, you say, yeah. People come to our site. 598 00:42:40.994 --> 00:42:47.980 And if you're an agent, you're you would fall into the buy or sell a home category, and we'll make sure you get found for your area. 599 00:42:48.920 --> 00:42:55.335 And if I was an agent and it was a reasonable price and you shared with me a few other tangible benefits that I'd receive on the site, 600 00:42:56.055 --> 00:42:58.234 that would make sense for me. If I was a contractor 601 00:42:58.615 --> 00:43:03.195 or, you know, whatever it might be, I would be under the renovate section. Yeah. 602 00:43:03.734 --> 00:43:04.714 And Okay. 603 00:43:05.095 --> 00:43:05.595 So 604 00:43:06.055 --> 00:43:14.099 long story short, I just think it needs to be put in a better context the entire benefit of and the folk, the mission of the site and why this site exists. 605 00:43:14.799 --> 00:43:15.619 And then also 606 00:43:16.559 --> 00:43:19.140 you should spend the extra time to give people 607 00:43:19.680 --> 00:43:24.420 a more, and that's what I talk about the improved navigation of a site, 608 00:43:24.855 --> 00:43:25.994 A better experience 609 00:43:26.455 --> 00:43:30.475 to get to get into the site. This is too many links up here for example. 610 00:43:31.255 --> 00:43:32.635 Okay. You know. 611 00:43:32.935 --> 00:43:35.595 Alright. So it's confusing for the consumer. 612 00:43:36.375 --> 00:43:38.555 Yeah. Make the website consumer facing. 613 00:43:39.279 --> 00:43:47.180 Give them an experience that take the extra steps to actually separate, you know, going through all these things that would be more. 614 00:43:47.200 --> 00:43:52.640 Okay. This is a yeah. Because, like, you wouldn't know what to do with this, really. Okay. Okay. 615 00:43:52.640 --> 00:43:53.025 Like, 616 00:43:53.984 --> 00:43:54.625 one more thing. 617 00:43:54.625 --> 00:43:59.625 Like, kitchen remodeling, I don't need to see that if I'm going to sell my house or Right. 618 00:43:59.744 --> 00:44:01.285 Buy a house. Right? Right. 619 00:44:01.585 --> 00:44:06.805 So just So that was from the setting? From the setting, I go there and and and bring those three, 620 00:44:08.270 --> 00:44:10.050 three columns, right, from 621 00:44:10.430 --> 00:44:11.790 Yeah. You can I'm just yeah. 622 00:44:11.790 --> 00:44:17.650 The three columns would be the easy you you put an image that represents each, you know, thing, and then you'd link to, 623 00:44:18.030 --> 00:44:21.650 you know, a search results page or maybe the page that has some of the subcategories 624 00:44:22.030 --> 00:44:25.495 for for these things. Okay. Alright. So you just have to re 625 00:44:26.135 --> 00:44:29.035 develop it more, specifically for consumer 626 00:44:29.815 --> 00:44:34.455 and make it easier for them to use. And and do you suggest we should remove the feature, 627 00:44:34.775 --> 00:44:36.960 members from the from the first page or no? 628 00:44:37.200 --> 00:44:41.700 Again it's if I was a consumer and I see these the they're all across 629 00:44:42.640 --> 00:44:44.020 they're all across the 630 00:44:44.800 --> 00:44:45.940 across the board. 631 00:44:47.680 --> 00:44:52.975 What you might wanna do is, you know, I'm sure you have an interior designer here Yeah. 632 00:44:53.055 --> 00:44:58.515 Somewhere and features say, like, new new design newly new designs from our designers. 633 00:44:58.575 --> 00:44:59.875 Check them out for inspiration. 634 00:45:00.415 --> 00:45:03.570 Okay. People like people like visual things with homes. Okay. 635 00:45:03.650 --> 00:45:12.610 By the way, this advice that we're giving here, this is a common pitfall for most sites, and it's not that the software is not working or your idea is bad or, you know, things like that. 636 00:45:12.610 --> 00:45:16.905 It's really the framing of the idea. This could be a website for a whole another industry. 637 00:45:16.905 --> 00:45:21.545 So I'm I'm glad that we called on you, Hamid, actually, today. Thank you. This is a really good 638 00:45:22.265 --> 00:45:29.085 it's common pitfalls is just, you know, obviously best home experts, but you're not giving the consumer more you need to give them more context. 639 00:45:29.589 --> 00:45:32.490 Okay. And you've got to compel them a bit more. So 640 00:45:33.030 --> 00:45:37.690 Okay. What you might wanna do is, I was gonna say, is pick and choose some of these 641 00:45:38.150 --> 00:45:43.849 professionals and write a blog article or puff piece spotlighting them on some noteworthy accomplishments 642 00:45:44.495 --> 00:45:47.235 that they have and and link to those articles 643 00:45:48.095 --> 00:45:49.395 on your home page. 644 00:45:49.855 --> 00:45:51.795 I mean, it's not bad to do this, but, 645 00:45:52.095 --> 00:45:52.575 again 646 00:45:52.895 --> 00:45:55.955 Personally, I I'm getting tired of all of them there. 647 00:45:56.255 --> 00:45:59.940 So I was thinking if I if I makes make something more like, 648 00:46:00.980 --> 00:46:05.700 use the space for something else. It's it's it's a real estate that's in the front of the page. 649 00:46:05.700 --> 00:46:08.520 If we can make it such a way that it creates more, 650 00:46:09.060 --> 00:46:11.800 more time to spend on the on the side and and more 651 00:46:12.420 --> 00:46:17.265 more useful for the consumer since we're gonna go to consumer route. Go the consumer route. 652 00:46:17.265 --> 00:46:19.825 Well, thank you for sharing your site with us, Hamid. Appreciate it. 653 00:46:19.825 --> 00:46:23.125 Thanks so much for the feedback. Really appreciate it. Sure thing. Thank you. 654 00:46:23.505 --> 00:46:25.025 Yeah. I'm glad that we called on him. 655 00:46:25.025 --> 00:46:30.430 That's a common pitfall with with a lot of sites is you got to pick a lane if you're going to be consumer facing 656 00:46:30.730 --> 00:46:33.550 at least your home page consumer or professional facing 657 00:46:34.010 --> 00:46:40.349 for that. So good thing there. Alright guys I did want to mention one thing that, let me see here. 658 00:46:40.410 --> 00:46:41.309 Yeah the directory 659 00:46:41.690 --> 00:46:42.589 after party 660 00:46:43.050 --> 00:46:48.205 from from Ryan is happening right after this webinar, directoryafterparty.com. 661 00:46:48.205 --> 00:46:52.785 Well, guys, we'll cut it off there. I hope, you guys enjoyed the tip of the week, 662 00:46:53.165 --> 00:46:57.725 how to make drip email campaigns. Honestly, the easiest thing is with your Gmail account. 663 00:46:57.725 --> 00:47:06.500 Probably takes, if you wanted to do it right less than thirty minutes an hour to set up and you'll have a drip email campaign to welcome your newest members 664 00:47:07.280 --> 00:47:12.500 go to after the webinar if you have time please go to directoryafterparty.com 665 00:47:12.855 --> 00:47:18.395 to continue engaging with fellow BD website owners, and Ryan Sullivan will be in there as well. 666 00:47:18.695 --> 00:47:25.895 And then as always, if you're not already part of the Facebook group, please head on over to brilliantdirectories.com/facebook 667 00:47:25.895 --> 00:47:30.119 and click on the blue join button there. Next webinar will be in two weeks. 668 00:47:30.119 --> 00:47:33.500 I think what's the date today? Let's see how many more webinars we have this month. 669 00:47:33.800 --> 00:47:38.460 Okay. Lucky us, lucky December, we get three webinars in the same month. 670 00:47:38.520 --> 00:47:42.460 That is the rare unicorn, but that's a great way to end the year. 671 00:47:42.655 --> 00:47:44.515 We'll have a webinar on the fifteenth 672 00:47:44.815 --> 00:47:47.795 and on the twenty ninth. I'm excited about that and 673 00:47:48.415 --> 00:47:52.575 we'll close out the year with those webinars. So we'll see you guys in two weeks. 674 00:47:52.575 --> 00:47:55.715 On behalf of myself, David and the entire Brilliant Directories 675 00:47:56.273 --> 00:48:01.313 family, thank you so much for joining us today. Have a great day and a brilliant week. 676 00:48:01.313 --> 00:48:02.638 Take care, guys. Bye bye.